BIG DOG HOLDINGS INC
10-Q, 1998-05-15
FAMILY CLOTHING STORES
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 10-Q



[X]  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
OF THE SECURITIES EXCHANGE ACT OF 1934

For the Quarterly period Ended March 31, 1998

                    or

[ ]  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
OF THE SECURITIES EXCHANGE ACT OF 1934


                         Commission File Number: 0-22963


                             BIG DOG HOLDINGS, INC.
             (Exact name of registrant as specified in its charter)


         DELAWARE                                            77-0395316
(State or jurisdiction of                                   (IRS employer
incorporation or organization)                               identification no.)


                                 121 GRAY AVENUE
                         SANTA BARBARA, CALIFORNIA 93101
               (Address of principal executive offices) (zip code)

                                 (805) 963-8727
              (Registrant's telephone number, including area code)


Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  registrant  was
required  to file  such  reports),  and  (2) has  been  subject  to such  filing
requirements for the past 90 days.

          X  Yes         No

The number of shares  outstanding of the  registrant's  common stock,  par value
$.01 per share, at May 11, 1998 was 12,200,000 shares.



<PAGE>


                              BIG DOG HOLDINGS, INC

                               INDEX TO FORM 10-Q

                                                                        PAGE NO.

PART 1        FINANCIAL INFORMATION

ITEM I:       FINANCIAL STATEMENTS (Unaudited)

              Consolidated Balance Sheets -
              March 31, 1998 and December 31, 1997 ......................  3

              Consolidated Statements of Operations -
              Three months ended March 31, 1998 and 1997 ................  4

              Consolidated Statements of Cash Flow -
              Three months ended March 31, 1998 and 1997 ................  5

              Notes to Consolidated Financial Statements ................  6

ITEM 2: Management's Discussion and Analysis of Financial
              Condition and Results of Operations .......................  7

ITEM 3: Quantitative and Qualitative Disclosures about
              Market Risk ............................................... 10

PART II OTHER INFORMATION

ITEM 1: Legal Proceedings ............................................... 10

ITEM 2: Changes in Securities ........................................... 10

ITEM 3: Defaults upon Senior Securities ................................. 10

ITEM 4: Submission of Matters to a Vote of Security Holders ............. 10

ITEM 5: Other Information ............................................... 10

ITEM 6: Exhibits and Reports on Form 8-K ................................ 10

SIGNATURE PAGE .......................................................... 11



<PAGE>


PART 1            FINANCIAL INFORMATION
ITEM 1:           FINANCIAL STATEMENTS

<TABLE>
                                    BIG DOG HOLDINGS, INC. AND SUBSIDIARY
                                         CONSOLIDATED BALANCE SHEETS
                                                                          March 31,            December 31,
                                                                             1998                  1997
                                                                      -------------------   -------------------
                                                                           (Unaudited)
                                                    ASSETS
CURRENT ASSETS:
<S>                                                                        <C>                   <C>          
      Cash                                                                 $  11,972,000         $  23,508,000
      Accounts receivable, net                                                 1,445,000               751,000
      Inventories                                                             22,779,000            16,714,000
      Prepaid expenses and other current assets                                1,886,000               744,000
      Deferred income taxes                                                    1,684,000               144,000
                                                                      -------------------   -------------------
           Total current assets                                               39,766,000            41,861,000

PROPERTY AND EQUIPMENT, Net                                                   10,915,000            10,232,000
INTANGIBLE ASSETS, Net                                                            93,000               131,000
OTHER ASSETS                                                                     323,000               360,000
                                                                      -------------------   -------------------
TOTAL                                                                      $  51,097,000         $  52,584,000
                                                                      ===================   ===================

                                     LIABILITIES AND STOCKHOLDERS' EQUITY
CURRENT LIABILITIES:
      Accounts payable                                                    $    5,709,000        $    2,767,000
      Income taxes payable                                                             -             1,395,000
      Accrued expenses and other current liabilities                           2,421,000             2,231,000
                                                                      -------------------   -------------------
           Total current liabilities                                           8,130,000             6,393,000

DEFERRED RENT                                                                    693,000               650,000
                                                                      -------------------   -------------------
      Total liabilities                                                        8,823,000             7,043,000
                                                                      -------------------   -------------------
COMMITMENTS AND CONTINGENCIES
STOCKHOLDERS' EQUITY:
      Preferred stock, $.01 par value, 3,000,000 shares
           authorized, 0 issued and outstanding
      Common stock $.01 par value, 30,000,000 shares authorized,  13,010,550 and
           13,159,550  issued and outstanding at March 31, 1998 and December 31,
           1997, respectively
                                                                                 132,000               132,000
      Additional paid-in capital                                              42,224,000            42,224,000
      Retained earnings                                                        1,453,000             3,732,000
      Treasury stock, 149,000 shares at March 31, 1998                          (988,000)                    -
      Notes receivable from common stockholders                                 (547,000)             (547,000)
                                                                      -------------------   -------------------
           Total stockholders' equity                                         42,274,000            45,541,000
                                                                      -------------------   -------------------
TOTAL                                                                      $  51,097,000         $  52,584,000
                                                                      ===================   ===================
</TABLE>
See accompanying notes.


<PAGE>




<TABLE>

                             BIG DOG HOLDINGS, INC. AND SUBSIDIARY
                             CONSOLIDATED STATEMENTS OF OPERATIONS


                                                                         Three Months Ended
                                                                             March 31,
                                                             -------------------------------------------
                                                                    1998                   1997
                                                             --------------------  ---------------------
                                                                 (Unaudited)
<S>                                                              <C>                  <C>              
NET SALES                                                        $    14,212,000      $      12,265,000
COST OF GOODS SOLD                                                     6,562,000              5,595,000
                                                             --------------------  ---------------------
GROSS PROFIT                                                           7,650,000              6,670,000
                                                             --------------------  ---------------------
OPERATING EXPENSES:
     
      Selling, marketing and distribution                             10,450,000              8,454,000
      General and administrative                                       1,150,000              1,035,000
                                                             --------------------  ---------------------
           Total operating expenses                                   11,600,000              9,489,000
                                                             --------------------  ---------------------
LOSS FROM OPERATIONS                                                  (3,950,000)            (2,819,000)
INTEREST EXPENSE (INCOME), NET                                          (251,000)               456,000
                                                             --------------------  ---------------------
LOSS BEFORE BENEFIT FROM INCOME TAXES                                 (3,699,000)            (3,275,000)
                                                                 
BENEFIT FROM INCOME TAXES                                             (1,420,000)            (1,244,000)
                                                             --------------------  ---------------------
NET LOSS                                                         $    (2,279,000)      $     (2,031,000)
                                                             ====================  =====================
NET LOSS PER SHARE
      BASIC AND DILUTED                                          $         (0.17)      $          (0.20)
                                                             ====================  =====================
WEIGHTED AVERAGE SHARES OUTSTANDING
      BASIC AND DILUTED                                               13,150,000             10,161,000
                                                             ====================  =====================


</TABLE>

See accompanying notes.


<PAGE>


<TABLE>

                      BIG DOG HOLDINGS, INC. AND SUBSIDIARY
                      CONSOLIDATED STATEMENTS OF CASH FLOWS

                                                                                            Three Months Ended
                                                                                                March 31,
                                                                                  ---------------------------------------
                                                                                        1998                 1997
                                                                                  ------------------   ------------------
                                                                                     (unaudited)
CASH FLOWS FROM OPERATING ACTIVITIES:
<S>                                                                                <C>                  <C>             
      Net loss                                                                     $    (2,279,000)     $    (2,031,000)
      Adjustments to reconcile net income to net cash
           used in operating activities:
           Depreciation and amortization                                                   821,000              579,000
           Provision for losses on receivables                                               9,000                7,000
           Loss on disposition of property and equipment                                    82,000                    -
           Deferred income taxes                                                        (1,540,000)          (1,245,000)
           Changes in operating assets and liabilities:
                Receivables                                                               (703,000)             299,000
                Inventories                                                             (6,065,000)          (1,618,000)
                Prepaid expenses and other assets                                       (1,142,000)            (575,000)
                Accounts payable                                                         2,942,000            1,786,000
                Income taxes payable                                                    (1,395,000)            (400,000)
                Accrued expenses and other current liabilities                             190,000              (52,000)
                Deferred rent                                                               43,000               37,000
                                                                                  ------------------   ------------------
                     Net cash used in operating activities                              (9,037,000)          (3,213,000)
                                                                                  ------------------   ------------------
CASH FLOWS FROM INVESTING ACTIVITIES:
      Capital expenditures                                                              (1,560,000)            (568,000)
      Proceeds from sale of capitalized assets                                              13,000                    -
      Other                                                                                 36,000                2,000
                                                                                  ------------------   ------------------
                     Net cash used in investing activities                              (1,511,000)            (566,000)
                                                                                  ------------------   ------------------
CASH FLOWS FROM FINANCING ACTIVITIES:
      Repurchase of common stock                                                          (988,000)                   -
      Principal repayments under capital lease obligations                                       -             (145,000)
      Short-term borrowings, net                                                                 -            4,798,000
                                                                                  ------------------   ------------------
                     Net cash provided by (used in) financing activities                  (988,000)           4,653,000
                                                                                  ------------------   ------------------
NET INCREASE (DECREASE) IN CASH                                                        (11,536,000)             874,000
CASH, BEGINNING OF PERIOD                                                               23,508,000              723,000
                                                                                  ------------------   ------------------
CASH, END OF PERIOD                                                                $    11,972,000     $      1,597,000
                                                                                  ==================   ==================

SUPPLEMENTAL DISCLOSURES OF CASH FLOW INFORMATION:
      Cash paid for
           Interest                                                                $             -      $       378,000
           Income taxes                                                            $     1,514,000      $       421,000
                                                                                                        
</TABLE>

See accompanying notes.


<PAGE>


                      BIG DOG HOLDINGS, INC. AND SUBSIDIARY
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                                   (Unaudited)

NOTE 1. Basis of Presentation:

         The accompanying  unaudited financial  statements have been prepared in
accordance with generally accepted  accounting  principles for interim financial
information  with the  instructions  to Form 10-Q and Rule 10-01 of  Regulations
S-X.  Accordingly,  they do not include  all of the  information  and  footnotes
required by generally  accepted  accounting  principles  for complete  financial
statements.

         In the  opinion of  management,  all  adjustments,  consisting  only of
normal recurring  entries  necessary for a fair presentation have been included.
Operating  results  for the  three-month  period  ended  March 31,  1998 are not
necessarily  indicative  of the results  that may be expected for the year ended
December 31, 1998. For further  information,  refer to the financial  statements
and  footnotes  thereto  for  Big  Dog  Holdings,  Inc.  and  its  wholly  owned
subsidiary,  Big Dog USA,  Inc.  (the  "Company")  as of and for the years ended
December 31, 1997, 1996 and 1995.

NOTE 2.  Net Loss Per Share:

         Basic earnings (net loss) per share is calculated based on the weighted
average number of shares  outstanding.  Diluted earnings (net loss) per share is
calculated   based  on  the  same  number  of  shares  plus  additional   shares
representing  stock  distributable  under  stock-based  plans computed using the
treasury stock method.

NOTE 3.  Short-term Borrowings

         The Company has a line of credit  arrangement  with a bank  whereby the
Company  may borrow up to  $8,000,000  as cash  advances  and letters of credit.
Borrowings  under the line of credit bear interest at the bank's prime loan rate
less 3/8% or 250 basis  points over the LIBOR  rate.  As of March 31, 1998 there
were no  borrowings.  The line of credit  expires on  February  19,  1999 and is
collateralized by substantially all assets of the Company.

         The Company has commitments  under letters of credit totaling  $702,000
at March 31, 1998. The letters of credit expire through December 31, 1998.

NOTE 4. Stockholders' Equity

         Effective  February 5, 1998, the Company  amended the 1997  Performance
Award Plan (the  "Plan")to  increase the maximum  number of shares  reserved for
issuance under the Plan to 2,000,000.

         Effective  April 7,  1998,  the  Company  repriced  (by  canceling  and
reissuing)  444,750 options granted under the Plan. The re-priced options have a
ten-year  life and either (i) have an  exercise  price of $6.50 per share  (fair
market value at grant date) and vest in equal  installments on each  anniversary
of the April 7 grant date over the next five years or (ii) as to officers,  have
an exercise  price ranging from $6.50 to $10.00 and vest at varying rates of 10%
to 20% per year on each  anniversary  of the  April 7 grant  date  over the next
seven  years.  Additionally,  on April 7,  1998 the  Company  granted  1,086,650
options to certain  employees and the Chairman of the Board on the same terms as
the repriced options.

         In March 1998,  the Company  announced  that its Board  authorized  the
repurchase of up to $10,000,000  of its common stock.  Between April 1, 1998 and
May 6, 1998, the Company repurchased 822,700 shares of common stock.

ITEM 2:

                      MANAGEMENT'S DISCUSSION AND ANALYSIS
                OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS


Management's  discussion  and analysis  should be read in  conjunction  with the
Company's  financial  statements  and  notes  related  thereto.   Certain  minor
differences  in the amounts  below result from  rounding of the amounts shown in
the consolidated financial statements.

RESULTS OF OPERATIONS

Three Months Ended March 31, 1998 and 1997

         NET  SALES.  Net sales  consist  of sales  from the  Company's  stores,
catalog,  and wholesale accounts,  all net of returns and allowances.  Net sales
increased to $14.2  million for the three months ended March 31, 1998 from $12.3
million  for the same  period  in 1997,  an  increase  of $1.9  million.  Of the
increase,  $2.2  million  was  attributable  to  stores  not yet  qualifying  as
comparable  stores,  which were offset by $0.3  million  from the 3%  comparable
stores sales decrease for the period. Management believes comparable store sales
decreased  because  of a  decline  in  store  traffic  related  to poor  weather
conditions.  Additionally,  the Easter holiday was in April versus March in 1997
which  skewed  sales into April.  Sales of the  Company's  Children and Big size
categories  continued to grow and represented 36% of the Company's  retail sales
in the first quarter compared to 30% in 1997.

         GROSS  PROFIT.  Gross  profit  increased  to $7.7 million for the three
months  ended March 31, 1998 from $6.7  million for the same period in 1997,  an
increase of $1.0  million or 15%. As a  percentage  of net sales,  gross  profit
decreased  to 53.8% in the three  months  ended March 31, 1998 from 54.4% in the
same period in 1997. This 0.6% decrease was primarily attributable to a shift of
mail order sales to lower-margin wholesale sales.

         SELLING,  MARKETING AND DISTRIBUTION EXPENSES.  Selling,  marketing and
distribution expenses consist of expenses associated with creating, distributing
and selling products through all channels of distribution,  including occupancy,
payroll  and  catalog  costs.  Selling,   marketing  and  distribution  expenses
increased  to $10.5  million in the three  months ended March 31, 1998 from $8.5
million in the same period for 1997, an increase of $2.0 million, or 23.6%. As a
percentage of net sales,  these expenses  increased to 73.5% in the three months
ended  March 31, 1998 from 68.9% in the same  period in 1997.  This  increase in
operating  expenses as a percentage of net sales was primarily  attributable  to
start-up costs associated with the Company's new distribution facility.


<PAGE>


         GENERAL  AND  ADMINISTRATIVE   EXPENSES.   General  and  administrative
expenses consist of administrative salaries, corporate occupancy costs and other
corporate  expenses.  General  and  administrative  expenses  increased  to $1.2
million in the three  months  ended March 31, 1998 from $1.0 million in the same
period in 1997. As a percentage of net sales,  these expenses  decreased to 8.1%
in the three  months  ended  March 31,  1998  from 8.4% in the  comparable  1997
period.  These expenses decreased reflecting the leverage of spreading them over
a larger revenue base.

         INTEREST INCOME AND EXPENSE.  Interest income increased to $0.3 million
in the three months  ended March 31, 1998 from $0.5 million in interest  expense
in the same  period in 1997.  In October  1997,  the  Company's  initial  public
offering  closed and all debt was paid off with a portion  of the net  proceeds.
Subsequently,  proceeds  were  held in a  money  market  fund  that  yielded  an
approximate 5% per annum return.

LIQUIDITY AND CAPITAL RESOURCES

         During the first quarter of 1998,  the  Company's  primary uses of cash
were for the build-out of its new  distribution  center facility and new stores,
merchandise  inventories,  income  taxes  and  stock  repurchases.  The  Company
satisfied  its cash  requirements  with the  proceeds of its  issuance of common
stock in 1997. In March 1998,  the Company's  Board of Directors  authorized the
Company to repurchase up to $10 million of its common stock.

         Cash used in operating activities was $9.0 million and $3.2 million for
the first three months ended March 31, 1998 and 1997, respectively. The increase
in the use of cash is  attributable  to the  payment of income  taxes as well as
inventory purchases for new stores and forward buying of certain key products.

         Cash used in investment activities for the three months ended March 31,
1998 and 1997 were $1.5 million and $0.6 million, respectively.  Cash flows used
in  investment  activities  in  1998  related  primarily  to the  build-out  and
equipment  purchases  related to the Company's  distribution  facility and 4 new
store openings.

         Cash used in financing  activities  in the three months ended March 31,
1998 was $1.0 million  compared to cash proceeds of $4.7 million during the same
period in 1997. In the three months ended March 31, 1998 the Company repurchased
149,000  shares of its common  stock.  In the same  period in 1997,  the Company
received  approximately  $4.8 million under its revolving  credit facility and a
repaid capital lease obligations of $0.1 million.

         The Company has a revolving credit facility with a bank that expires in
May 1999. The revolving credit facility provides for an $8 million line that can
be used for cash advances and letters of credit. Interest on advances is payable
at the bank's prime rate less 3/8% or LIBOR.

SEASONALITY

         The  Company's  business is seasonal  by nature.  However,  the Company
believes its seasonality is somewhat different than many apparel retailers since
a significant  number of the  Company's  stores are located in tourist areas and
outdoor malls that have  different  visitation  patterns than urban and suburban
retail  centers.  The  third  and  fourth  quarters  (consisting  of the  summer
vacation,  back-to-school and Christmas seasons) have historically accounted for
the largest  percentage of the Company's  annual sales and profits.  The Company
has  historically  incurred  operating  losses in its first  quarter  and may be
expected to do so in the foreseeable future.

YEAR 2000

         The Company has conducted a review of its computer systems to determine
and address any potential  implications  of "Year 2000  compliance."  "Year 2000
compliance"  refers to the  inability of certain  computer  systems to recognize
dates  commencing  on January 1,  2000.  Such  inability  has the  potential  to
materially  adversely affect the operation of some computer systems. The Company
currently  believes that by upgrading its current software and converting to new
software for certain  tasks,  it will remedy any  potential  material  Year 2000
compliance  issues and further believes that such compliance tasks will not pose
significant  operations  problems nor be material to its  financial  position or
results of operations in any given year.

STATEMENT REGARDING FORWARD LOOKING DISCLOSURE

         Certain sections of this Quarterly  Report on Form 10-Q,  including the
preceding  "Management's  Discussion  and  Analysis of Financial  Condition  and
Results of Operations,"  contain various forward looking  statements  within the
meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E
of the  Securities  Exchange  Act of 1934,  as  amended,  which  represents  the
Company's  expectations  or beliefs  concerning  future  events.  These  forward
looking statements involve risk and uncertainties, and the Company cautions that
these  statements  are further  qualified by important  factors that could cause
actual  results  to  differ   materially  from  those  in  the  forward  looking
statements.  Primary  factors  that  could  cause  actual  results to differ are
indicated in the Company's  Form 10-K for the year ending  December 31, 1997 and
Prospectus  dated  September  25, 1997 filed with the  Securities  and  Exchange
Commission.









<PAGE>


ITEM 3:  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
                  Not applicable

PART II.          OTHER INFORMATION

ITEM 1:  LEGAL PROCEEDINGS
                  Not applicable

ITEM 2:  CHANGES IN SECURITIES
                  Not applicable

ITEM 3:  DEFAULTS UPON SENIOR SECURITIES
                  Not applicable

ITEM 4:  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS
                  Not applicable

ITEM 5.  OTHER INFORMATION

ITEM 6:  EXHIBITS AND REPORTS ON 8-K
                  (a)      Exhibits

                           Exhibit No.   Document Description
                           -----------   --------------------
                           10.10B        Amemded and Restated 1997 Performance
                                         Award Plan, as Amended through February
                                         5, 1998*
                           27.1          Financial Data Schedule


                   * Incorporated by reference from the Company's Proxy 
                      Statement dated April 30, 1998 as filed with the 
                      Securities and Exchange Commission


                  (b)      Reports on Form 8-K - Not applicable



<PAGE>


                                   SIGNATURES

         Pursuant to the  requirements  of the Securities  Exchange Act of 1934,
the  registrant  has duly  caused  this report to be signed on its behalf by the
undersigned thereunto duly authorized.


                             BIG DOG HOLDINGS, INC.



May 11, 1998                                /s/ ANDREW D. FESHBACH
                                            ----------------------
                                           Andrew D. Feshbach
                                           President and Chief Executive Officer
                                           (Principal Executive Officer)



May 11, 1998                                /s/ ROBERTA J. MORRIS
                                            ---------------------
                                           Roberta J. Morris
                                           Chief Financial Officer and Treasurer
                                           (Principal Financial Officer)



<TABLE> <S> <C>

<ARTICLE>                                                    5
       
<S>                                                        <C>
<PERIOD-TYPE>                                            3-MOS
<FISCAL-YEAR-END>                                  DEC-31-1998
<PERIOD-START>                                     JAN-01-1998                  
                                                                                
<PERIOD-END>                                       MAR-31-1998
<CASH>                                                   11972
<SECURITIES>                                                 0
<RECEIVABLES>                                             1524
<ALLOWANCES>                                               (79)
<INVENTORY>                                              22779
<CURRENT-ASSETS>                                         39766
<PP&E>                                                   17010
<DEPRECIATION>                                           (6095)
<TOTAL-ASSETS>                                           51097
<CURRENT-LIABILITIES>                                     8130
<BONDS>                                                      0
                                        0
                                                  0
<COMMON>                                                   132
<OTHER-SE>                                               42142
<TOTAL-LIABILITY-AND-EQUITY>                             51097
<SALES>                                                  14212
<TOTAL-REVENUES>                                         14212
<CGS>                                                     6562
<TOTAL-COSTS>                                            11600
<OTHER-EXPENSES>                                             0
<LOSS-PROVISION>                                             0
<INTEREST-EXPENSE>                                        (251)
<INCOME-PRETAX>                                          (3699)
<INCOME-TAX>                                              1420
<INCOME-CONTINUING>                                      (2279)
<DISCONTINUED>                                               0
<EXTRAORDINARY>                                              0
<CHANGES>                                                    0
<NET-INCOME>                                             (2279)
<EPS-PRIMARY>                                            (0.17)
<EPS-DILUTED>                                            (0.17)
        


</TABLE>


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