BIG DOG HOLDINGS INC
10-Q, 1998-11-13
FAMILY CLOTHING STORES
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 10-Q



[X]  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
OF THE SECURITIES EXCHANGE ACT OF 1934

For the Quarterly period ended September 30, 1998

                                       or

[ ]  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
OF THE SECURITIES EXCHANGE ACT OF 1934


                         Commission File Number: 0-22963


                             BIG DOG HOLDINGS, INC.
             (Exact name of registrant as specified in its charter)


              DELAWARE                                            77-0395316
(State or jurisdiction of                                       (IRS employer
incorporation or organization)                               identification no.)


                                 121 GRAY AVENUE
                         SANTA BARBARA, CALIFORNIA 93101
               (Address of principal executive offices) (zip code)

                                 (805) 963-8727
              (Registrant's telephone number, including area code)


Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  registrant  was
required  to file  such  reports),  and  (2) has  been  subject  to such  filing
requirements for the past 90 days.

          X  Yes                                        No

The number of shares  outstanding of the  registrant's  common stock,  par value
$.01 per share, at November 12, 1998 was 12,100,350 shares.



<PAGE>


                              BIG DOG HOLDINGS, INC

                               INDEX TO FORM 10-Q


                                                                      

PART 1        FINANCIAL INFORMATION

ITEM I:       FINANCIAL STATEMENTS (Unaudited)

              Consolidated Balance Sheets -
              September 30, 1998 and December 31, 1997 ......................  3

              Consolidated Statements of Operations -
              Three months and nine months ended September 30, 1998 and 1997   4

              Consolidated Statements of Cash Flow -
              Nine months ended September 30, 1998 and 1997 .................  5

              Notes to Consolidated Financial Statements ....................  6

ITEM 2: Management's Discussion and Analysis of Financial
              Condition and Results of Operations ...........................  7

ITEM 3: Quantitative and Qualitative Disclosures about
              Market Risk ................................................... 11

PART II OTHER INFORMATION

ITEM 1: Legal Proceedings ................................................... 11

ITEM 2: Changes in Securities ............................................... 11

ITEM 3: Defaults upon Senior Securities ..................................... 11

ITEM 4: Submission of Matters to a Vote of Security Holders ................. 11

ITEM 5: Other Information ................................................... 11

ITEM 6: Exhibits and Reports on Form 8-K .................................... 11

SIGNATURE PAGE .............................................................. 12



<PAGE>


PART 1            FINANCIAL INFORMATION
ITEM 1:           FINANCIAL STATEMENTS

<TABLE>
                                     BIG DOG HOLDINGS, INC. AND SUBSIDIARY
                                          CONSOLIDATED BALANCE SHEETS

                                                                         September 30,          December 31,
                                                                              1998                  1997
                                                                       -------------------   -------------------
                                                                           (Unaudited)
                                                            
                                                    ASSETS
CURRENT ASSETS:

<S>                                                                        <C>                    <C>          
      Cash                                                                 $      936,000         $  23,508,000
      Accounts receivable, net                                                  1,049,000               751,000
      Inventories                                                              30,952,000            16,714,000
      Prepaid expenses and other current assets                                 2,291,000               744,000
      Deferred income taxes                                                       384,000               144,000
                                                                        -------------------   -------------------
           Total current assets                                                35,612,000            41,861,000

PROPERTY AND EQUIPMENT, Net                                                    12,435,000            10,232,000
INTANGIBLE ASSETS, Net                                                             25,000               131,000
OTHER ASSETS                                                                      646,000               360,000
                                                                       ===================   ===================
TOTAL                                                                       $  48,718,000         $  52,584,000
                                                                       ===================   ===================

                                     LIABILITIES AND STOCKHOLDERS' EQUITY
CURRENT LIABILITIES:
      Accounts payable                                                     $    5,759,000        $    2,767,000
      Income taxes payable                                                        361,000             1,395,000
      Accrued expenses and other current liabilities                            2,196,000             2,231,000
                                                                       -------------------   -------------------
           Total current liabilities                                            8,316,000             6,393,000

DEFERRED RENT                                                                     799,000               650,000
                                                                       -------------------   -------------------
      Total liabilities                                                    $    9,115,000        $    7,043,000
                                                                       -------------------   -------------------
COMMITMENTS AND CONTINGENCIES
STOCKHOLDERS' EQUITY:
      Preferred stock, $.01 par value, 3,000,000 shares
           authorized, 0 issued and outstanding
      Common stock $.01 par value, 30,000,000 shares authorized,  12,100,350 and
           13,159,550 issued and outstanding at September 30, 1998 and
           December 31, 1997, respectively                                $       132,000       $       132,000
      Additional paid-in capital                                               42,280,000            42,224,000
      Retained earnings                                                         4,180,000             3,732,000
      Treasury stock, 1,083,200 shares at September 30, 1998                   (6,479,000)                   -
      Notes receivable from common stockholders                                  (510,000)             (547,000)
                                                                       -------------------   -------------------
           Total stockholders' equity                                          39,603,000            45,541,000
                                                                       -------------------   -------------------
TOTAL                                                                      $   48,718,000         $  52,584,000
                                                                       ===================   ===================
</TABLE>

See accompanying notes.

                                  


<PAGE>




<TABLE>

                      BIG DOG HOLDINGS, INC. AND SUBSIDIARY
                      CONSOLIDATED STATEMENTS OF OPERATIONS

                                                           Three Months Ended                           Nine Months Ended
                                                             September 30,                                September 30,
                                                 ---------------------------------------     ---------------------------------------
                                                       1998                 1997                   1998                  1997
                                                 ------------------   ------------------     ------------------   ------------------
                                                               (Unaudited)                                  (Unaudited)
                                                                                                                     

<S>                                                  <C>                  <C>                    <C>                  <C>          
NET SALES                                            $  28,354,000        $  24,129,000          $  64,955,000        $  55,272,000
COST OF GOODS SOLD                                      11,266,000           10,022,000             26,644,000           23,230,000
                                                 ------------------   ------------------     ------------------   ------------------
GROSS PROFIT                                            17,088,000           14,107,000             38,311,000           32,042,000
                                                 ------------------   ------------------     ------------------   ------------------

OPERATING EXPENSES:
      Selling, marketing and distribution               11,895,000            9,879,000             34,111,000           27,643,000
      General and administrative                         1,330,000            1,118,000              3,812,000            3,229,000
                                                 ------------------   ------------------     ------------------   ------------------
           Total operating expenses                     13,225,000           10,997,000             37,923,000           30,872,000
                                                 ------------------   ------------------     ------------------   ------------------
INCOME  FROM OPERATIONS                                  3,863,000            3,110,000                388,000            1,170,000
INTEREST EXPENSE (INCOME), NET                            (33,000)              518,000               (340,000)           1,485,000
                                                 ------------------   ------------------     ------------------   ------------------

INCOME (LOSS) BEFORE PROVISION
      (BENEFIT) FOR INCOME TAXES                         3,896,000            2,592,000                728,000             (315,000)

PROVISION (BENEFIT) FOR INCOME
      TAXES                                              1,496,000              985,000                280,000             (119,000)
                                                 ------------------   ------------------     ------------------   ------------------
NET INCOME (LOSS)                                   $    2,400,000       $    1,607,000         $      448,000        $    (196,000)
                                                 ==================   ==================     ==================   ==================

NET INCOME (LOSS) PER SHARE:
      BASIC                                         $         0.20       $         0.16         $         0.04        $       (0.02)
                                                 ==================   ==================     ==================   ==================
                                                 
      DILUTED                                       $         0.20       $         0.15         $         0.04        $       (0.02)
                                                 ==================   ==================     ==================   ==================

WEIGHTED AVERAGE SHARES
      OUTSTANDING:
      BASIC                                             12,183,000           10,355,000             12,599,000           10,227,000
      DILUTED                                           12,204,000           10,652,000             12,643,000           10,227,000


</TABLE>

See accompanying notes.



<PAGE>







<TABLE>


                                       BIG DOG HOLDINGS, INC. AND SUBSIDIARY
                                       CONSOLIDATED STATEMENTS OF CASH FLOWS

                                                                                         Nine Months Ended
                                                                                           September 30,
                                                                               --------------------------------------
                                                                                     1998                 1997
                                                                               ------------------   -----------------
                                                                                              (Unaudited)

CASH FLOWS FROM OPERATING ACTIVITIES:
<S>                                                                              <C>                 <C>            
     Net income (loss)                                                           $       448,000     $     (196,000)
      Adjustments to reconcile net income (loss) to net cash
           used in operating activities:
           Depreciation and amortization                                               2,745,000           1,841,000
           Provision for losses on receivables                                            23,000              18,000
           Loss on disposition of property and equipment                                  81,000              36,000
           Deferred income taxes                                                        (240,000)           (157,000)
           Changes in operating assets and liabilities:
                Receivables                                                             (320,000)            123,000
                Inventories                                                          (14,238,000)         (6,118,000)
                Prepaid expenses and other assets                                     (1,547,000)         (1,060,000)
                Accounts payable                                                       2,992,000           2,605,000
                Income taxes payable                                                  (1,034,000)           (400,000)
                Accrued expenses and other current liabilities                           (35,000)            293,000
                Deferred rent                                                            149,000             164,000
                                                                               ------------------   -----------------
                     Net cash used in operating activities                           (10,976,000)         (2,851,000)
                                                                               ------------------   -----------------

CASH FLOWS FROM INVESTING ACTIVITIES:
      Capital expenditures                                                            (4,936,000)         (3,476,000)
      Proceeds from sale of capitalized assets                                            13,000                   -
      Other                                                                             (288,000)             (7,000)
                                                                               ------------------   -----------------
                     Net cash used in investing activities                            (5,211,000)         (3,483,000)
                                                                               ------------------   -----------------

CASH FLOWS FROM FINANCING ACTIVITIES:
      Repurchase of common stock                                                      (6,494,000)                  -
      Proceeds from exercise of stock options and warrants                                72,000             651,000
      Principal repayments of notes receivable                                            37,000                   -
      Principal repayments under capital lease obligations                                     -            (384,000)
      Short-term borrowings, net                                                               -           6,190,000
                                                                               ------------------   -----------------
                     Net cash provided by (used in) financing activities              (6,385,000)          6,457,000
                                                                               ------------------   -----------------
NET INCREASE (DECREASE) IN CASH                                                      (22,572,000)            123,000
CASH, BEGINNING OF PERIOD                                                             23,508,000             723,000
                                                                               ==================   =================
CASH, END OF PERIOD                                                               $      936,000      $      846,000
                                                                               ==================   =================

SUPPLEMENTAL DISCLOSURES OF CASH FLOW INFORMATION:
      Cash paid for:
           Interest                                                               $        7,000         $  1,416,000
           Income taxes                                                           $    1,553,000         $    437,000
</TABLE>

SUPPLEMENTAL DISCLOSURES OF NONCASH INVESTING AND FINANCING ACTIVITIES:
     The Company  entered  into  capital  lease  obligations  of $18,000 for new
     equipment for the nine months ended September 30, 1997.

     On September 25, 1997 the Company's  initial  public  offering of 2,800,000
     shares of common stock for $14.00 per share became effective.  At September
     30,  1997,  net  proceeds of  $36,456,000  were  included  in a  receivable
     account.



<PAGE>




                      BIG DOG HOLDINGS, INC. AND SUBSIDIARY
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                                   (Unaudited)

NOTE 1.  Basis of Presentation:

         The accompanying  unaudited financial  statements have been prepared in
accordance with generally accepted  accounting  principles for interim financial
information  with the  instructions  to Form 10-Q and Rule 10-01 of  Regulations
S-X.  Accordingly,  they do not include  all of the  information  and  footnotes
required by generally  accepted  accounting  principles  for complete  financial
statements.

         In the  opinion of  management,  all  adjustments,  consisting  only of
normal recurring  entries  necessary for a fair presentation have been included.
Operating  results for the  nine-month  period ended  September 30, 1998 are not
necessarily  indicative  of the results  that may be expected for the year ended
December 31, 1998. For further  information,  refer to the financial  statements
and  footnotes  thereto  for  Big  Dog  Holdings,  Inc.  and  its  wholly  owned
subsidiary,  Big Dog USA,  Inc.  (the  "Company")  as of and for the years ended
December 31, 1997, 1996 and 1995.

NOTE 2.  Basic Earnings (Net Loss) Per Share:

         Basic earnings (net loss) per share is calculated based on the weighted
average number of shares  outstanding.  Diluted earnings (net loss) per share is
calculated   based  on  the  same  number  of  shares  plus  additional   shares
representing  stock  distributable  under  stock-based  plans computed using the
treasury stock method.

NOTE 3.  Short-term Borrowings

         The Company has a line of credit  arrangement  with a bank  whereby the
Company  may borrow up to  $8,000,000  as cash  advances  and letters of credit.
Borrowings  under the line of credit bear interest at the bank's prime loan rate
less 3/8% or 250 basis  points over the LIBOR  rate.  As of  September  30, 1998
there were no borrowings. The line of credit expires on February 19, 1999 and is
collateralized by substantially all assets of the Company.

         The Company has commitments  under letters of credit totaling  $712,000
at September 30, 1998. The letters of credit expire through December 31, 1998.

NOTE 4. Stockholders' Equity

         Effective  February 5, 1998, the Company  amended the 1997  Performance
Award Plan (the  "Plan")to  increase the maximum  number of shares  reserved for
issuance under the Plan to 2,000,000.

         Effective  April 7,  1998,  the  Company  repriced  (by  canceling  and
reissuing)  444,750 options granted under the Plan. The re-priced options have a
ten-year  life and either (i) have an  exercise  price of $6.50 per share  (fair
market value at grant date) and vest in equal  installments on each  anniversary
of the April 7 grant date over the next five years or (ii) as to officers,  have
an exercise  price ranging from $6.50 to $10.00 and vest at varying rates of 10%
to 20% per year on each  anniversary  of the  April 7 grant  date  over the next
seven  years.  Additionally,  on April 7,  1998 the  Company  granted  1,086,650
options to certain  employees and the Chairman of the Board on the same terms as
the repriced options.

         In March 1998,  the Company  announced  that its Board  authorized  the
repurchase of up to $10,000,000 of its common stock.

ITEM 2:

                      MANAGEMENT'S DISCUSSION AND ANALYSIS
                OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Management's  discussion  and analysis  should be read in  conjunction  with the
Company's  financial  statements  and  notes  related  thereto.   Certain  minor
differences  in the amounts  below result from  rounding of the amounts shown in
the consolidated financial statements.

RESULTS OF OPERATIONS

Three Months Ended September 30, 1998 and 1997

         NET  SALES.  Net sales  consist  of sales  from the  Company's  stores,
catalog,  and wholesale accounts,  all net of returns and allowances.  Net sales
increased to $28.4  million for the three months ended  September  30, 1998 from
$24.1  million for the same period in 1997, a net increase of $4.3  million.  Of
the net increase,  $3.9 million was attributable to stores not yet qualifying as
comparable  stores,  $0.1  million  was  attributable  to the 0.5%  increase  in
comparable  store sales for the period and $0.3 million  increase  came from the
Company's wholesale and catalog business.

         GROSS  PROFIT.  Gross profit  increased to $17.1  million for the three
months ended  September 30, 1998 from $14.1 million for the same period in 1997,
an increase of $3.0 million or 21.1%. As a percentage of net sales, gross profit
increased to 60.3% in the three months  ended  September  30, 1998 from 58.5% in
the same  period in 1997.  This 1.8%  increase  was  primarily  attributable  to
improved  purchasing and sourcing of certain  merchandise and the opening of its
full-price  stores,  which  operate  at a higher  gross  margin  than its outlet
stores.  The Company  operated 19 and 5 full-price  stores at September 30, 1998
and 1997, respectively.

         SELLING,  MARKETING AND DISTRIBUTION EXPENSES.  Selling,  marketing and
distribution expenses consist of expenses associated with creating, distributing
and selling products through all channels of distribution,  including occupancy,
payroll  and  catalog  costs.  Selling,   marketing  and  distribution  expenses
increased to $11.9  million in the three months  ended  September  30, 1998 from
$9.9 million in the same period for 1997, an increase of $2.0 million, or 20.4%.
As a percentage  of net sales,  these  expenses  increased to 42.0% in the three
months  ended  September  30, 1998 from 40.9% in the same  period in 1997.  This
increase  in  operating  expenses  as a  percentage  of net sales was  primarily
attributable to higher  distribution  expenses associated with the operations of
the Company's new distribution facility.


<PAGE>


         GENERAL  AND  ADMINISTRATIVE   EXPENSES.   General  and  administrative
expenses consist of administrative salaries, corporate occupancy costs and other
corporate  expenses.  General  and  administrative  expenses  increased  to $1.3
million in the three  months ended  September  30, 1998 from $1.1 million in the
same period in 1997. As a percentage of net sales,  these expenses  increased to
4.7% in the three months ended  September  30, 1998 from 4.6% in the  comparable
1997 period.

         INTEREST  INCOME AND EXPENSE.  Interest income was $33,000 in the three
months ended September 30, 1998 compared to $0.5 million in interest  expense in
the same period in 1997. In October 1997, the Company's  initial public offering
closed  and  all  debt  was  paid  off  with  a  portion  of the  net  proceeds.
Subsequently, proceeds were held in a money market fund.

Nine Months Ended September 30, 1998 and 1997

         NET  SALES.  Net sales  consist  of sales  from the  Company's  stores,
catalog,  and wholesale accounts,  all net of returns and allowances.  Net sales
increased  to $65.0  million for the nine months ended  September  30, 1998 from
$55.3 million for the same period in 1997,  an increase of $9.7 million.  Of the
increase,  $9.4  million  was  attributable  to  stores  not yet  qualifying  as
comparable  stores,  $0.2  million  was  attributable  to the 0.5%  increase  in
comparable  store sales for the period and $0.1 million  increase  came from the
Company's wholesale and catalog business.

         GROSS  PROFIT.  Gross profit  increased  to $38.3  million for the nine
months ended  September 30, 1998 from $32.0 million for the same period in 1997,
an increase of $6.3 million or 19.6%. As a percentage of net sales, gross profit
increased to 59.0% in the nine months ended September 30, 1998 from 58.0% in the
same period in 1997.  This 1.0% increase was primarily  attributable to improved
purchasing and sourcing of certain merchandise.

         SELLING,  MARKETING AND DISTRIBUTION EXPENSES.  Selling,  marketing and
distribution expenses consist of expenses associated with creating, distributing
and selling products through all channels of distribution,  including occupancy,
payroll  and  catalog  costs.  Selling,   marketing  and  distribution  expenses
increased  to $34.1  million in the nine months  ended  September  30, 1998 from
$27.6  million in the same  period for 1997,  an increase  of $6.5  million,  or
23.4%.  As a percentage of net sales,  these expenses  increased to 52.5% in the
nine months ended September 30, 1998 from 50.0% in the same period in 1997. This
increase  in  operating  expenses  as a  percentage  of net sales was  primarily
attributable to higher  distribution  expenses associated with the operations of
the Company's new distribution facility.

         GENERAL  AND  ADMINISTRATIVE   EXPENSES.   General  and  administrative
expenses consist of administrative salaries, corporate occupancy costs and other
corporate  expenses.  General  and  administrative  expenses  increased  to $3.8
million in the nine months  ended  September  30, 1998 from $3.2  million in the
same period in 1997. As a percentage of net sales,  these expenses  increased to
5.9% in the nine months  ended  September  30, 1998 from 5.8% in the  comparable
1997 period.

         INTEREST INCOME AND EXPENSE.  Interest income increased to $0.3 million
in the nine  months  ended  September  30,  1998 from $1.5  million in  interest
expense in the same  period in 1997.  In October  1997,  the  Company's  initial
public  offering  closed  and all debt was  paid off with a  portion  of the net
proceeds.  Subsequently, proceeds were held in a money market fund.


LIQUIDITY AND CAPITAL RESOURCES

         During the nine months ended September 30, 1998, the Company's  primary
uses of cash were for the build-out of its new distribution center facility, new
stores, purchase of merchandise inventories,  payment of income taxes, and stock
repurchases.  The Company  satisfied its cash  requirements with the proceeds of
its  issuance of common stock in 1997.  In March 1998,  the  Company's  Board of
Directors  authorized  the Company to repurchase up to $10 million of its common
stock.  As of September 30, 1998, the Company has repurchased  1,083,200  shares
for $6,479,000.

         Cash used in operating  activities  was $11.0  million and $2.9 million
for the nine months ended  September 30, 1998 and 1997,  respectively.  The $8.1
million  increase  in the use of  cash  is  primarily  attributable  to  forward
inventory  purchases as well as  increased  inventory  purchases  for use in the
management of the graphic T-shirt, mail order and wholesale businesses.

         Cash used in investment  activities for the nine months ended September
30, 1998 and 1997 were $5.2 million and $3.5 million,  respectively.  Cash flows
used in  investment  activities  for the nine months  ended  September  30, 1998
related  primarily to the build-out  and  equipment  purchases for the Company's
distribution facility and 22 new store openings.

         Cash used in financing  activities  in the nine months ended  September
30, 1998 was $6.4 million  compared to cash proceeds of $6.5 million  during the
same period in 1997.  In the nine months  ended  September  30, 1998 the Company
repurchased  1,083,200  shares of its common stock.  In the same period in 1997,
the Company  received  approximately  $6.2 million  under its  revolving  credit
facility,  repaid capital lease  obligations of $0.4 million,  and received $0.7
million from the exercise of stock options.

     The Company has a revolving  credit  facility  with a bank that  expires on
February 19, 1999. The revolving credit facility provides for an $8 million line
that can be used for cash  advances and letters of credit.  Interest on advances
is payable at the bank's prime rate less 3/8% or 250 basis points over the LIBOR
rate.

SEASONALITY

         The  Company's  business is seasonal  by nature.  However,  the Company
believes its seasonality is somewhat different than many apparel retailers since
a significant  number of the  Company's  stores are located in tourist areas and
outdoor malls that have  different  visitation  patterns than urban and suburban
retail  centers.  The  third  and  fourth  quarters  (consisting  of the  summer
vacation,  back-to-school and Christmas seasons) have historically accounted for
the largest  percentage of the Company's  annual sales and profits.  The Company
has  historically  incurred  operating  losses in its first quarter and close to
break-even  results in the second quarter.  As the Company continues to open new
stores this seasonal pattern in the foreseeable  future will become even greater
and will reflect a larger  percentage  of its sales and profits in the third and
fourth quarters.


YEAR 2000

         The Company has conducted a review of its computer systems to determine
and address any potential  implications  of "Year 2000  compliance."  "Year 2000
compliance"  refers to the  inability of certain  computer  systems to recognize
dates  commencing  on January 1,  2000.  Such  inability  has the  potential  to
materially  adversely affect the operation of some computer systems. The Company
currently  believes that by upgrading its current software and converting to new
software for certain  tasks,  it will remedy any  potential  material  Year 2000
compliance  issues and further believes that such compliance tasks will not pose
significant  operations  problems nor be material to its  financial  position or
results of operations in any given year.

STATEMENT REGARDING FORWARD LOOKING DISCLOSURE

         Certain sections of this Quarterly  Report on Form 10-Q,  including the
preceding  "Management's  Discussion  and  Analysis of Financial  Condition  and
Results of Operations,"  contain various forward looking  statements  within the
meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E
of the  Securities  Exchange  Act of 1934,  as  amended,  which  represents  the
Company's  expectations  or beliefs  concerning  future  events.  These  forward
looking statements involve risk and uncertainties, and the Company cautions that
these  statements  are further  qualified by important  factors that could cause
actual  results  to  differ   materially  from  those  in  the  forward  looking
statements.  Primary  factors  that  could  cause  actual  results to differ are
indicated in the Company's  Form 10-K for the year ending  December 31, 1997 and
Prospectus  dated  September  25, 1997 filed with the  Securities  and  Exchange
Commission.









<PAGE>


ITEM 3:  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
                  Not applicable

PART II.          OTHER INFORMATION

ITEM 1:  LEGAL PROCEEDINGS
                  Not applicable

ITEM 2:  CHANGES IN SECURITIES
                  Not applicable

ITEM 3:  DEFAULTS UPON SENIOR SECURITIES
                  Not applicable

ITEM 4:  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS
                  Not applicable

ITEM 5.  OTHER INFORMATION




ITEM 6:  EXHIBITS AND REPORTS ON 8-K
                  (a)      Exhibits

                           Exhibit No.            Document Description

                           27.1                   Financial Data Schedule


                  (b)      Reports on Form 8-K - Not applicable



<PAGE>


                                                  SIGNATURES

         Pursuant to the  requirements  of the Securities  Exchange Act of 1934,
the  registrant  has duly  caused  this report to be signed on its behalf by the
undersigned thereunto duly authorized.


                             BIG DOG HOLDINGS, INC.



November 12, 1998                        /s/ ANDREW D. FESHBACH
                                         Andrew D. Feshbach
                                         President and Chief Executive Officer
                                        (Principal Executive Officer)



November 12, 1998                        /s/ ROBERTA J. MORRIS
                                         Roberta J. Morris
                                         Chief Financial Officer and Treasurer
                                       + (Principal Financial Officer)



<TABLE> <S> <C>

<ARTICLE>                                          5
       
<S>                                                  <C>
<PERIOD-TYPE>                                                9-Mos
<FISCAL-YEAR-END>                                      Dec-31-1998
<PERIOD-START>                                         Jan-01-1998
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