BIG DOG HOLDINGS INC
10-Q, 1998-08-14
FAMILY CLOTHING STORES
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 10-Q



[X]  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
OF THE SECURITIES EXCHANGE ACT OF 1934

For the Quarterly period ended June 30, 1998

                                       or

[ ]  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
OF THE SECURITIES EXCHANGE ACT OF 1934


                         Commission File Number: 0-22963


                             BIG DOG HOLDINGS, INC.
             (Exact name of registrant as specified in its charter)


          DELAWARE                                                77-0395316
(State or jurisdiction of                                       (IRS employer
incorporation or organization)                               identification no.)


                                 121 GRAY AVENUE
                         SANTA BARBARA, CALIFORNIA 93101
               (Address of principal executive offices) (zip code)

                                 (805) 963-8727
              (Registrant's telephone number, including area code)


Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  registrant  was
required  to file  such  reports),  and  (2) has  been  subject  to such  filing
requirements for the past 90 days.

          X  Yes                                     No

The number of shares  outstanding of the  registrant's  common stock,  par value
$.01 per share, at August 12, 1998 was 12,186,850 shares.



<PAGE>


                              BIG DOG HOLDINGS, INC

                               INDEX TO FORM 10-Q
                                                                     
                                                                 PAGE NO.

PART 1        FINANCIAL INFORMATION

ITEM I:       FINANCIAL STATEMENTS (Unaudited)

              Consolidated Balance Sheets -
              June 30, 1998 and December 31, 1997 ...........................  3

              Consolidated Statements of Operations -
              Three months and six months ended June 30, 1998 and 1997 ......  4

              Consolidated Statements of Cash Flow -
              Six months ended June 30, 1998 and 1997 .......................  5

              Notes to Consolidated Financial Statements ....................  6

ITEM 2: Management's Discussion and Analysis of Financial
              Condition and Results of Operations ...........................  7

ITEM 3: Quantitative and Qualitative Disclosures about
              Market Risk ................................................... 10

PART II OTHER INFORMATION

ITEM 1: Legal Proceedings ................................................... 10

ITEM 2: Changes in Securities ............................................... 10

ITEM 3: Defaults upon Senior Securities ..................................... 10

ITEM 4: Submission of Matters to a Vote of Security Holders ................. 10

ITEM 5: Other Information ................................................... 10

ITEM 6: Exhibits and Reports on Form 8-K .................................... 10

SIGNATURE PAGE .............................................................. 11



<PAGE>


PART 1            FINANCIAL INFORMATION
ITEM 1:           FINANCIAL STATEMENTS
<TABLE>

                                     BIG DOG HOLDINGS, INC. AND SUBSIDIARY
                                          CONSOLIDATED BALANCE SHEETS

                                                                            June 30,            December 31,
                                                                              1998                  1997
                                                                       -------------------   -------------------
                                                                            (Unaudited)
                                                    ASSETS
CURRENT ASSETS:
    
<S>                                                                        <C>                    <C>          
      Cash                                                                 $    1,101,000         $  23,508,000
      Accounts receivable, net                                                    909,000               751,000
      Inventories                                                              26,098,000            16,714,000                     
      Prepaid expenses and other current assets                                 2,192,000               744,000                     
      Deferred income taxes                                                     1,483,000               144,000                     
                                                                       -------------------   -------------------
           Total current assets                                                31,783,000            41,861,000

INTANGIBLE ASSETS, Net                                                             64,000               131,000                     
OTHER ASSETS                                                                      517,000               360,000                     
                                                                       -------------------   -------------------
TOTAL                                                                       $  45,026,000         $  52,584,000
                                                                       ===================   ===================

                                     LIABILITIES AND STOCKHOLDERS' EQUITY
CURRENT LIABILITIES:
      Accounts payable                                                     $    4,886,000        $    2,767,000
      Income taxes payable                                                              -             1,395,000                     
      Accrued expenses and other current liabilities                            1,784,000             2,231,000
                                                                       -------------------   -------------------
           Total current liabilities                                            6,670,000             6,393,000

DEFERRED RENT                                                                     797,000               650,000                     
                                                                       -------------------   -------------------
      Total liabilities                                                         7,467,000             7,043,000
                                                                       -------------------   -------------------
COMMITMENTS AND CONTINGENCIES
STOCKHOLDERS' EQUITY:
      Preferred stock, $.01 par value, 3,000,000 shares
           authorized, 0 issued and outstanding
      Common stock $.01 par value, 30,000,000 shares authorized,  12,211,850 and
           13,159,550  issued and  outstanding at June 30, 1998 and December 31,
           1997, respectively
                                                                                  132,000               132,000
      Additional paid-in capital                                               42,280,000            42,224,000
      Retained earnings                                                         1,780,000             3,732,000
      Treasury stock, 971,700 shares at June 30, 1998                          (6,098,000)                    -                     
      Notes receivable from common stockholders                                  (535,000)             (547,000)
                                                                       -------------------   -------------------
           Total stockholders' equity                                          37,559,000            45,541,000
                                                                       -------------------   -------------------
TOTAL                                                                       $  45,026,000         $  52,584,000
                                                                       ===================   ===================
</TABLE>

See accompanying notes.


<PAGE>



<TABLE>
                      BIG DOG HOLDINGS, INC. AND SUBSIDIARY
                      CONSOLIDATED STATEMENTS OF OPERATIONS

                                                           Three Months Ended                           Six Months Ended
                                                                June 30,                                    June 30,
                                                 ---------------------------------------     ---------------------------------------
                                                       1998                 1997                   1998                  1997
                                                 ------------------   ------------------     ------------------   ------------------
                                                    (Unaudited)                                 (Unaudited)
<S>                                                   <C>                  <C>                    <C>                  <C>         
NET SALES                                             $ 22,389,000         $ 18,878,000           $ 36,601,000         $ 31,143,000
COST OF GOODS SOLD                                       8,816,000            7,613,000             15,378,000           13,208,000
                                                 ------------------   ------------------     ------------------   ------------------
GROSS PROFIT                                            13,573,000           11,265,000             21,223,000           17,935,000
                                                 ------------------   ------------------     ------------------   ------------------

OPERATING EXPENSES:
      Selling, marketing and distribution               11,766,000            9,310,000             22,216,000           17,764,000
      General and administrative                         1,332,000            1,076,000              2,482,000            2,111,000
                                                 ------------------   ------------------     ------------------   ------------------
           Total operating expenses                     13,098,000           10,386,000             24,698,000           19,875,000
                                                 ------------------   ------------------     ------------------   ------------------
INCOME (LOSS) FROM OPERATIONS                              475,000              879,000             (3,475,000)          (1,940,000)
                                                                       
INTEREST EXPENSE (INCOME), NET                             (56,000)             511,000               (307,000)             967,000
                                                 ------------------   ------------------     ------------------   ------------------

INCOME (LOSS) BEFORE PROVISION
      (BENEFIT) FOR INCOME TAXES                           531,000              368,000             (3,168,000)          (2,907,000)
                                                           

PROVISION (BENEFIT) FOR INCOME
      TAXES                                                204,000              140,000             (1,216,000)          (1,104,000)
                                                 ------------------   ------------------     ------------------   ------------------
NET INCOME (LOSS)                                  $       327,000       $      228,000          $  (1,952,000)       $  (1,803,000)
                                                 ==================   ==================     ==================   ==================

NET INCOME (LOSS) PER SHARE
      BASIC AND DILUTED                            $          0.03       $         0.02          $       (0.15)       $       (0.18)
                                                 ==================   ==================     ==================   ==================

WEIGHTED AVERAGE SHARES
      OUTSTANDING:
      BASIC                                             12,476,000           10,161,000             12,811,000           10,161,000
      DILUTED                                           12,532,000           10,421,000             12,811,000           10,161,000


</TABLE>

See accompanying notes.











<PAGE>








<TABLE>
                                       BIG DOG HOLDINGS, INC. AND SUBSIDIARY
                                       CONSOLIDATED STATEMENTS OF CASH FLOWS

                                                                                         Six Months Ended
                                                                                             June 30,
                                                                               --------------------------------------
                                                                                     1998                 1997
                                                                               ------------------   -----------------
                                                                                  (unaudited)
CASH FLOWS FROM OPERATING ACTIVITIES:
<S>                                                                               <C>                  <C>          
      Net loss                                                                    $  (1,952,000)       $ (1,803,000)
      Adjustments to reconcile net income to net cash
           used in operating activities:
           Depreciation and amortization                                              1,726,000           1,183,000
           Provision for losses on receivables                                           15,000              14,000                 
           Loss on disposition of property and equipment                                 81,000              37,000                 
           Deferred income taxes                                                     (1,339,000)         (1,133,000)
           Changes in operating assets and liabilities:
                Receivables                                                            (174,000)             71,000
                Inventories                                                          (9,384,000)         (3,360,000)
                Prepaid expenses and other assets                                    (1,448,000)           (838,000)
                Accounts payable                                                      2,119,000           2,903,000
                Income taxes payable                                                 (1,395,000)           (400,000)
                Accrued expenses and other current liabilities                         (447,000)           (198,000)
                Deferred rent                                                           147,000              75,000
                                                                               ------------------   -----------------
                     Net cash used in operating activities                          (12,051,000)         (3,449,000)
                                                                               ------------------   -----------------

CASH FLOWS FROM INVESTING ACTIVITIES:
      Capital expenditures                                                           (4,182,000)         (2,219,000)
      Proceeds from sale of capitalized assets                                           13,000                   -                 
      Other                                                                            (158,000)            (14,000)                
                                                                               ------------------   -----------------
                     Net cash used in investing activities                           (4,327,000)         (2,233,000)
                                                                               ------------------   -----------------

CASH FLOWS FROM FINANCING ACTIVITIES:
      Repurchase of common stock                                                     (6,113,000)                  -                 
      Proceeds from exercise of warrants                                                 72,000                   -
      Principal repayments of notes receivable                                           12,000                   -
      Principal repayments under capital lease obligations                                    -            (283,000)                
      Short-term borrowings, net                                                              -           6,892,000                 
                                                                               ------------------   -----------------
                     Net cash provided by (used in) financing activities             (6,029,000)          6,609,000
                                                                               ------------------   -----------------
NET INCREASE (DECREASE) IN CASH                                                     (22,407,000)            927,000                 
CASH, BEGINNING OF PERIOD                                                            23,508,000             723,000                 
                                                                               ------------------   -----------------
CASH, END OF PERIOD                                                               $   1,101,000       $   1,650,000
                                                                               ==================   =================


SUPPLEMENTAL DISCLOSURES OF CASH FLOW INFORMATION:
      Cash paid for:
           Interest                                                                            -      $     885,000                 
           Income taxes                                                            $   1,518,000      $     429,000
</TABLE>

See accompanying notes.


<PAGE>



                      BIG DOG HOLDINGS, INC. AND SUBSIDIARY
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                                   (Unaudited)

NOTE 1. Basis of Presentation:

         The accompanying  unaudited financial  statements have been prepared in
accordance with generally accepted  accounting  principles for interim financial
information  with the  instructions  to Form 10-Q and Rule 10-01 of  Regulations
S-X.  Accordingly,  they do not include  all of the  information  and  footnotes
required by generally  accepted  accounting  principles  for complete  financial
statements.

         In the  opinion of  management,  all  adjustments,  consisting  only of
normal recurring  entries  necessary for a fair presentation have been included.
Operating  results  for the  three-month  period  ended  March 31,  1998 are not
necessarily  indicative  of the results  that may be expected for the year ended
December 31, 1998. For further  information,  refer to the financial  statements
and  footnotes  thereto  for  Big  Dog  Holdings,  Inc.  and  its  wholly  owned
subsidiary,  Big Dog USA,  Inc.  (the  "Company")  as of and for the years ended
December 31, 1997, 1996 and 1995.

NOTE 2.  Net Loss Per Share:

         Basic earnings (net loss) per share is calculated based on the weighted
average number of shares  outstanding.  Diluted earnings (net loss) per share is
calculated   based  on  the  same  number  of  shares  plus  additional   shares
representing  stock  distributable  under  stock-based  plans computed using the
treasury stock method.

NOTE 3.  Short-term Borrowings

         The Company has a line of credit  arrangement  with a bank  whereby the
Company  may borrow up to  $8,000,000  as cash  advances  and letters of credit.
Borrowings  under the line of credit bear interest at the bank's prime loan rate
less 3/8% or 250 basis  points  over the LIBOR  rate.  As of June 30, 1998 there
were no  borrowings.  The line of credit  expires on  February  19,  1999 and is
collateralized by substantially all assets of the Company.

         The Company has commitments under letters of credit totaling $1,697,000
at June 30, 1998. The letters of credit expire through December 31, 1998.

NOTE 4. Stockholders' Equity

         Effective  February 5, 1998, the Company  amended the 1997  Performance
Award Plan (the  "Plan")to  increase the maximum  number of shares  reserved for
issuance under the Plan to 2,000,000.

         Effective  April 7,  1998,  the  Company  repriced  (by  canceling  and
reissuing)  444,750 options granted under the Plan. The re-priced options have a
ten-year  life and either (i) have an  exercise  price of $6.50 per share  (fair
market value at grant date) and vest in equal  installments on each  anniversary
of the April 7 grant date over the next five years or (ii) as to officers,  have
an exercise  price ranging from $6.50 to $10.00 and vest at varying rates of 10%
to 20% per year on each  anniversary  of the  April 7 grant  date  over the next
seven  years.  Additionally,  on April 7,  1998 the  Company  granted  1,086,650
options to certain  employees and the Chairman of the Board on the same terms as
the repriced options.

         In March 1998,  the Company  announced  that its Board  authorized  the
repurchase of up to $10,000,000  of its common stock.  Between April 1, 1998 and
August 12, 1998, the Company repurchased 996,700 shares of common stock.

ITEM 2:

                      MANAGEMENT'S DISCUSSION AND ANALYSIS
                OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS


Management's  discussion  and analysis  should be read in  conjunction  with the
Company's  financial  statements  and  notes  related  thereto.   Certain  minor
differences  in the amounts  below result from  rounding of the amounts shown in
the consolidated financial statements.

RESULTS OF OPERATIONS

Three Months Ended June 30, 1998 and 1997

         NET  SALES.  Net sales  consist  of sales  from the  Company's  stores,
catalog,  and wholesale accounts,  all net of returns and allowances.  Net sales
increased  to $22.4  million for the three months ended June 30, 1998 from $18.9
million for the same period in 1997, an net increase of $3.5 million. Of the net
increase,  $3.4  million  was  attributable  to  stores  not yet  qualifying  as
comparable  stores,  $0.4 million was  attributable to the 2.7% increase for the
period in  comparable  store  sales,  offset by a $0.3  million  decrease in the
Company's wholesale and catalog business.

         GROSS  PROFIT.  Gross profit  increased to $13.6  million for the three
months  ended June 30, 1998 from $11.3  million for the same period in 1997,  an
increase of $2.3 million.  As a percentage of net sales,  gross profit increased
to 60.6% in the three  months  ended June 30, 1998 from 59.7% in the same period
in 1997. This 0.9% increase was primarily  attributable  to improved  purchasing
and sourcing of certain merchandise. Additionally, the Company continues to roll
out  full-price  stores,  which operate at a higher gross margin than its outlet
stores.  At June 30, 1998 and 1997, the Company has 15 and 5 full-price  stores,
respectively.


         SELLING,  MARKETING AND DISTRIBUTION EXPENSES.  Selling,  marketing and
distribution expenses consist of expenses associated with creating, distributing
and selling products through all channels of distribution,  including occupancy,
payroll  and  catalog  costs.  Selling,   marketing  and  distribution  expenses
increased  to $11.8  million in the three  months  ended June 30, 1998 from $9.3
million  in the  same  period  for  1997,  an  increase  of $2.5  million.  As a
percentage of net sales,  these expenses  increased to 52.6% in the three months
ended June 30,  1998 from 49.3% in the same  period in 1997.  This  increase  in
operating  expenses as a percentage of net sales was primarily  attributable  to
start-up costs associated with the Company's new distribution facility.




         GENERAL  AND  ADMINISTRATIVE   EXPENSES.   General  and  administrative
expenses consist of administrative salaries, corporate occupancy costs and other
corporate  expenses.  General  and  administrative  expenses  increased  to $1.3
million in the three  months  ended June 30, 1998 from $1.1  million in the same
period in 1997. As a percentage of net sales,  these expenses  increased to 5.9%
in the three months ended June 30, 1998 from 5.7% in the comparable 1997 period.
These expenses increased  reflecting the Company's  infrastructure  investments,
which include the addition of certain key corporate employees.

         INTEREST INCOME AND EXPENSE.  Interest income increased to $0.1 million
in the three months ended June 30, 1998 from $0.5 million in interest expense in
the same period in 1997. In October 1997, the Company's  initial public offering
closed  and  all  debt  was  paid  off  with  a  portion  of the  net  proceeds.
Subsequently,  proceeds  were  held in a  money  market  fund  that  yielded  an
approximate 5% per annum return.


Six Months Ended June 30, 1998 and 1997

         NET  SALES.  Net sales  consist  of sales  from the  Company's  stores,
catalog,  and wholesale accounts,  all net of returns and allowances.  Net sales
increased  to $36.6  million  for the six months  ended June 30, 1998 from $31.1
million  for the same  period  in 1997,  an  increase  of $5.5  million.  Of the
increase,  $5.3  million  was  attributable  to  stores  not yet  qualifying  as
comparable  stores,  $0.1 million was  attributable to the 0.4% increase for the
period in comparable  store sales and $0.1 million  increase was attributable to
the Company's wholesale and catalog business.

         GROSS  PROFIT.  Gross  profit  increased  to $21.2  million for the six
months  ended June 30, 1998 from $17.9  million for the same period in 1997,  an
increase of $3.3 million.  As a percentage of net sales,  gross profit increased
to 58.0% in the six months  ended June 30, 1998 from 57.6% in the same period in
1997. This 0.4% increase was primarily  attributable to improved  purchasing and
sourcing of certain merchandise.


         SELLING,  MARKETING AND DISTRIBUTION EXPENSES.  Selling,  marketing and
distribution expenses consist of expenses associated with creating, distributing
and selling products through all channels of distribution,  including occupancy,
payroll  and  catalog  costs.  Selling,   marketing  and  distribution  expenses
increased  to $22.2  million  in the six months  ended June 30,  1998 from $17.8
million  in the  same  period  for  1997,  an  increase  of $4.4  million.  As a
percentage  of net sales,  these  expenses  increased to 60.7% in the six months
ended June 30,  1998 from 57.0% in the same  period in 1997.  This  increase  in
operating  expenses as a percentage of net sales was primarily  attributable  to
start-up costs associated with the Company's new distribution facility.


         GENERAL  AND  ADMINISTRATIVE   EXPENSES.   General  and  administrative
expenses consist of administrative salaries, corporate occupancy costs and other
corporate  expenses.  General  and  administrative  expenses  increased  to $2.5
million in the six  months  ended  June 30,  1998 from $2.1  million in the same
period in 1997. As a percentage of net sales,  these expenses  remained constant
at 6.8% in the six months ended June 30, 1998 and 1997.

         INTEREST INCOME AND EXPENSE.  Interest income increased to $0.3 million
in the six months ended June 30, 1998 from $1.0  million in interest  expense in
the same period in 1997. In October 1997, the Company's  initial public offering
closed  and  all  debt  was  paid  off  with  a  portion  of the  net  proceeds.
Subsequently,  proceeds  were  held in a  money  market  fund  that  yielded  an
approximate 5% per annum return.


LIQUIDITY AND CAPITAL RESOURCES

         During the six months ended June 30, 1998,  the Company's  primary uses
of cash were for the  build-out of its new  distribution  center  facility,  new
stores, purchase of merchandise inventories,  payment of income taxes, and stock
repurchases.  The Company  satisfied its cash  requirements with the proceeds of
its  issuance of common stock in 1997.  In March 1998,  the  Company's  Board of
Directors  authorized  the Company to repurchase up to $10 million of its common
stock.  As of June 30,  1998,  the Company had  repurchased  971,700  shares for
$6,098,000.

         Cash used in operating  activities  was $12.1  million and $3.5 million
for the six months ended June 30, 1998 and 1997,  respectively.  The increase in
the use of cash is primarily  attributable to increased inventory purchases.  Of
the $6.0 million increase, approximately $5.0 million of inventory was purchased
for use in the  management  of its  graphic  T-shirt  business,  mail  order and
wholesale  businesses,  and  approximately  $1.0  million was related to forward
buying of certain key products.

         Cash used in  investment  activities  for the six months ended June 30,
1998 and 1997 were $4.3  million and $2.2  million,  respectively.  Cash used in
investment  activities for the six months ended June 30, 1998 related  primarily
to the build-out and equipment purchases for the Company's distribution facility
and 15 new store openings.

         Cash used in  financing  activities  for the six months  ended June 30,
1998 was $6.0 million  compared to cash proceeds of $6.6 million during the same
period in 1997.  In the six months  ended June 30, 1998 the Company  repurchased
971,700  shares of its common  stock.  In the same  period in 1997,  the Company
received  approximately  $6.9 million  under its revolving  credit  facility and
repaid capital lease obligations of $0.3 million.

         The Company has a revolving credit facility with a bank that expires in
February 1999.  The revolving  credit  facility  provides for an $8 million line
that can be used for cash  advances and letters of credit.  Interest on advances
is payable at the bank's prime rate less 3/8% or 250 basis points over LIBOR.

SEASONALITY

         The  Company's  business is seasonal  by nature.  However,  the Company
believes its seasonality is somewhat different than many apparel retailers since
a significant  number of the  Company's  stores are located in tourist areas and
outdoor malls that have  different  visitation  patterns than urban and suburban
retail  centers.  The  third  and  fourth  quarters  (consisting  of the  summer
vacation,  back-to-school and Christmas seasons) have historically accounted for
the largest  percentage of the Company's  annual sales and profits.  The Company
has  historically  incurred  operating  losses in its first quarter and close to
break-even  results in the second quarter.  As the Company continues to open new
stores this seasonal pattern in the foreseeable  future will become even greater
and will reflect a larger  percentage  of its sales and profits in the third and
fourth quarters.


YEAR 2000

         The Company has conducted a review of its computer systems to determine
and address any potential  implications  of "Year 2000  compliance."  "Year 2000
compliance"  refers to the  inability of certain  computer  systems to recognize
dates  commencing on January 1, 2000. The Company has identified  three critical
business systems ("Information  Technology" or "IT"), supported by vendors, that
could be negatively impacted by Year 2000 compliance.  Two of the three critical
IT business  systems have been tested and  certified  Year 2000  compliant.  The
Company  believes that by upgrading  its  remaining  and most material  critical
business software it will remedy any potential Year 2000 compliance  issues. The
software  vendor has certified the upgraded  version to be Year 2000  compliant.
The upgrade of this  software is scheduled to be completed by December  1998 and
will be thoroughly  tested for Year 2000 compliance  within the first quarter of
year 1999. In the event the software fails in any material  manner,  the Company
will be required to develop  internal  database systems until the problem can be
remedied.   The  Company  has  also  assessed  non-IT  systems  (i.e.,  embedded
technology  such as  microcontrollers)  and will  receive  Year 2000  compliance
certificates  for all such  systems  in 1998.  The  Company  believes  that such
compliance task will not pose significant operations problems nor be material to
its financial position or results of operations in any given year.


STATEMENT REGARDING FORWARD LOOKING DISCLOSURE

         Certain sections of this Quarterly  Report on Form 10-Q,  including the
preceding  "Management's  Discussion  and  Analysis of Financial  Condition  and
Results of Operations,"  contain various forward looking  statements  within the
meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E
of the  Securities  Exchange  Act of 1934,  as  amended,  which  represents  the
Company's  expectations  or beliefs  concerning  future  events.  These  forward
looking statements involve risk and uncertainties, and the Company cautions that
these  statements  are further  qualified by important  factors that could cause
actual  results  to  differ   materially  from  those  in  the  forward  looking
statements.  Primary  factors  that  could  cause  actual  results to differ are
indicated in the Company's  Form 10-K for the year ending  December 31, 1997 and
Prospectus  dated  September  25, 1997 filed with the  Securities  and  Exchange
Commission.


<PAGE>

ITEM 3:  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
                  Not applicable

PART II. OTHER INFORMATION

ITEM 1:  LEGAL PROCEEDINGS
                  Not applicable

ITEM 2:  CHANGES IN SECURITIES
                  Not applicable

ITEM 3:  DEFAULTS UPON SENIOR SECURITIES
                  Not applicable

ITEM 4:  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS
                  Not applicable

ITEM 5.  OTHER INFORMATION

ITEM 6:  EXHIBITS AND REPORTS ON 8-K
                  (a)      Exhibits

                           Exhibit No.                  Document Description

                           27.1                         Financial Data Schedule


                  (b)      Reports on Form 8-K - Not applicable



<PAGE>


                                   SIGNATURES

         Pursuant to the  requirements  of the Securities  Exchange Act of 1934,
the  registrant  has duly  caused  this report to be signed on its behalf by the
undersigned thereunto duly authorized.


                             BIG DOG HOLDINGS, INC.



August 12, 1998                          /s/ ANDREW D. FESHBACH
                                         ----------------------
                                         Andrew D. Feshbach
                                         President and Chief Executive Officer
                                         (Principal Executive Officer)



August 12, 1998                          /s/ ROBERTA J. MORRIS
                                         ---------------------
                                        Roberta J. Morris
                                        Chief Financial Officer and Treasurer
                                        (Principal Financial Officer)



<TABLE> <S> <C>

<ARTICLE>                                          5
       
<S>                                                  <C>
<PERIOD-TYPE>                                                6-Mos
<FISCAL-YEAR-END>                                      Dec-31-1998
<PERIOD-START>                                         Jan-01-1998
<PERIOD-END>                                           Jun-30-1998
<CASH>                                                        1101
<SECURITIES>                                                     0
<RECEIVABLES>                                                  998
<ALLOWANCES>                                                   (89)
<INVENTORY>                                                  26098
<CURRENT-ASSETS>                                             31784
<PP&E>                                                       19632
<DEPRECIATION>                                               (6971)
<TOTAL-ASSETS>                                               45026
<CURRENT-LIABILITIES>                                         6669
<BONDS>                                                          0
                                            0
                                                      0
<COMMON>                                                       132
<OTHER-SE>                                                   37560
<TOTAL-LIABILITY-AND-EQUITY>                                 45026
<SALES>                                                      36602
<TOTAL-REVENUES>                                             36602
<CGS>                                                        15378
<TOTAL-COSTS>                                                24698
<OTHER-EXPENSES>                                                 0
<LOSS-PROVISION>                                                 0
<INTEREST-EXPENSE>                                            (307)
<INCOME-PRETAX>                                              (3168)
<INCOME-TAX>                                                  1216
<INCOME-CONTINUING>                                          (1952)
<DISCONTINUED>                                                   0
<EXTRAORDINARY>                                                  0
<CHANGES>                                                        0
<NET-INCOME>                                                 (1952)
<EPS-PRIMARY>                                                (0.15)
<EPS-DILUTED>                                                (0.15)
        



</TABLE>


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