BIG DOG HOLDINGS INC
SC 13G, 1999-02-16
FAMILY CLOTHING STORES
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     SECURITIES  AND EXCHANGE  COMMISSION  Washington,  D.C.  20549 SCHEDULE 13G
     Under the Securities  Exchange Act of 1934 Big Dog Holdings,  Inc. (Name of
Issuer) Common StocK (Title of Class of Securities) 089128-10-2 (CUSIP Number)

 CUSIP No. 089128-10-2 13G Page 2 of 5 pages 1) 
Names of Reporting Persons S.S.
or I.R.S.  Identification  Nos. of Above Persons Andrew D. Feshbach 2) Check the
Appropriate  Box if a  Member  of a  Group  (a) [ ] (b) [ ] 3) SEC  Use  Only 4)
Citizenship  or  Place of  Organization:  USA  Number  (5)  Sole  Voting  Power:
1,206,400 of Shares  Beneficially (6) Shared Voting Power: -0- Owned By Each (7)
Sole Dispositive Power:  1,206,400 Reporting Person With: (8) Shared Dispositive
Power:-0- 9)  Aggregate  Amount  Beneficially  Owned by Each  Reporting  Person:
1,206,400 10) Check if the Aggregate  Amount in Row (9) Excludes  Certain Shares
(See Instructions) 11) Percent of Class Represented by Amount in Row 9: 9.9% 12)
Type of Reporting Person (See Instructions): 

 Page 3 of 5 pages Item 1(a): Name
of Issuer:  Big Dog  Holdings,  Inc.  Item 1(b):  Address of Issuer s  Principal
Executive Offices: Big Dog Sportswear 121 Gray Avenue Santa Barbara,  California
93101 Item 2(a): Name of Persons Filing:  Andrew D. Feshbach Item 2(b):  Address
of  Principal  Business  Office or, if none,  Residence:  121 Gray Avenue  Santa
Barbara,  CA 93101 Item  2(c):  Citizenship:  USA Item  2(d):  Title of Class of
Securities:  Common Stock Item 2(e):  CUSIP Number:  089128-10-2 Item 3. If this
statement  is filed  pursuant to Rules  13d-1(b),  or  13d-2(b),  check  whether
the person  filing is a: (a) [ ] Broker or Dealer registered under Section 15 of
the Act (b) [ ] Bank as defined in Section  3(a)(6) of the Act (c) [ ] Insurance
Company as defined in section  3(a)(19)  of the Act (d) [ ]  Investment  Company
registered  under  section 8 of the  Investment  Company Act (e) [ ]  Investment
Adviser registered under section 203 of the Investment  Advisers Act of 1940 (f)
[ ] Employee  Benefit Plan,  Pension Fund which is subject to the  provisions of
     the Employee  Retirement Income Security Act of 1974 or Endowment Fund; see
Section  240.13d-1(b)(1)(ii)(F)  (g) [ ] Parent Holding  Company,  in accordance
with Section 240.13d-1(b)(ii)(G) (Note: See Item 7) (h) [ ] Group, in accordance
with Section 240.13d-1(b)(1)(ii)(H) 
Beneficially  Owned:  1,206,400  shares  (b)  Percent  of Class:  9.9%  based on
12,100,350  shares  outstanding  as of 12/31/98 (c) Number of shares as to which
such person has:  (i) sole power to vote or to direct the vote:  1,206,400  (ii)
shared  power to vote or to direct the vote:  -0- (iii) sole power to dispose or
to direct the  disposition  of:  1,206,400  (iv)  shared  power to dispose or to
direct the  disposition  of: -0- Item 5.  Ownership of Five Percent or Less of a
Class Item 6.  Ownership of More than Five  Percent on Behalf of Another  Person
Not applicable Item 7. Identification and Classification of the Subsidiary Which
Acquired  the  Security  Being  Reported  on By the Parent  Holding  Company Not
applicable Item 8. Identification and Classification of Members of the Group Not
applicable  Item 9. Notice of  Dissolution of Group Not applicable 

 Page 5 of 5
pages Item 10. Certification  SIGNATURE After reasonable inquiry and to the best
of my knowledge  and belief,  I certify that the  information  set forth in this
statement  is true,  complete and correct.  Date:  February 12, 1999  Signature:
/s/ANDREW D. FESHBACH Name/Title: Andrew D. Feshbach, Chief Executive Officer



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