<TABLE> <S> <C>


<ARTICLE>                                           5
<LEGEND>

         THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM BIG
DOG HOLDINGS, INC.'S FORM 10-Q FOR THE QUARTERLY PERIOD ENDED JUNE 30, 2000, AND
IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FORM 10-Q.

</LEGEND>

<MULTIPLIER>                                        1000

<S>                                                   <C>
<PERIOD-TYPE>                                                 3-MOS
<FISCAL-YEAR-END>                                       DEC-31-2000
<PERIOD-START>                                           JAN-1-2000
<PERIOD-END>                                            JUN-30-2000
<CASH>                                                         4322
<SECURITIES>                                                      0
<RECEIVABLES>                                                  1234
<ALLOWANCES>                                                  (111)
<INVENTORY>                                                   29879
<CURRENT-ASSETS>                                              38859
<PP&E>                                                        25827
<DEPRECIATION>                                              (14795)
<TOTAL-ASSETS>                                                53519
<CURRENT-LIABILITIES>                                          8107
<BONDS>                                                           0
                                             0
                                                       0
<COMMON>                                                        132
<OTHER-SE>                                                    43908
<TOTAL-LIABILITY-AND-EQUITY>                                  53519
<SALES>                                                       42791
<TOTAL-REVENUES>                                              42791
<CGS>                                                         18112
<TOTAL-COSTS>                                                 24679
<OTHER-EXPENSES>                                                  0
<LOSS-PROVISION>                                                  0
<INTEREST-EXPENSE>                                             (215)
<INCOME-PRETAX>                                               (2100)
<INCOME-TAX>                                                   (808)
<INCOME-CONTINUING>                                           (1292)
<DISCONTINUED>                                                    0
<EXTRAORDINARY>                                                   0
<CHANGES>                                                         0
<NET-INCOME>                                                  (1292)
<EPS-BASIC>                                                   (0.11)
<EPS-DILUTED>                                                 (0.11)


</TABLE>



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