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Exhibit 99(a)(1)(G)
(BIG DOG LETTERHEAD)
July 31, 2000
To Our Stockholders:
Big Dog Holdings, Inc. (the "Company") is offering to purchase from its
stockholders up to 3,500,000 shares, or approximately 29.2%, of its outstanding
common stock. The purchase price will be $6.25 per share. The offer is explained
in detail in the enclosed offer to purchase and letter of transmittal. If you
wish to tender your shares, instructions on how to tender shares are provided in
the enclosed materials. We encourage you to read these materials carefully
before making any decision with respect to the offer. Neither the Company nor
your board of directors makes any recommendation to you or any other stockholder
whether to tender all or any of your shares.
Please note that the offer is scheduled to expire at 9:00 a.m., Pacific
time, on Wednesday, August 30, 2000, unless extended by the Company. If you have
any questions regarding the offer or need assistance in tendering your shares or
additional copies of the enclosed materials, please call the Company at
(805) 963-8727 x1360.
/s/ Fred Kayne /s/ Andrew Feshbach
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Fred Kayne Andrew Feshbach
Chairman of the Board Chief Executive Officer
