CARSON INC
DEF 14A, 1997-04-01
PERFUMES, COSMETICS & OTHER TOILET PREPARATIONS
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April 2, 1997

Dear Shareholders:

     On behalf  of the  Board of  Directors,  I am  pleased  to extend to you an
invitation to attend the 1997 Annual  Meeting of  Stockholders  of Carson,  Inc.
(the  "Company")  to be held on Friday May 9, 1997  beginning at 9:30 a.m.,  New
York time, at the Horizon Suite,  106th Floor, One World Trade Center, New York,
New York 10048.

     The notice of meeting and proxy  statement  which  appear on the  following
pages  contain  information  about  matters  which are to be  considered  at the
meeting.  During the meeting we will also review operating  results for the past
year and present other information  concerning the Company and its subsidiaries.
The meeting should be interesting  and  informative and we hope you will be able
to attend.

     Whether or not you  attend,  it is  important  that your shares be voted at
this meeting.  In order to ensure that your shares are voted,  please  complete,
date, sign and return the enclosed proxy in the enclosed  postage-paid  envelope
at your  earliest  convenience.  If you  attend the  meeting in person,  you may
withdraw  yuor  proxy  and  vote  your  stock  if you  desire  to do  so.  Every
stockholder's vote is important, whether you own a few shares or many.

Sincerely yours,



/s/Leroy Keith
Chairman and Chief Executive Officer



 Carson, Inc., 64 Ross Road, Savannah Industrial Park, Savannah, Georgia 31405


<PAGE>

                          ----------------

              Notice of Annual Meeting of Stockholders
                       to be held May 9, 1997
                          ----------------



To the Holders of Common Stock of CARSON, INC.


         The Annual Meeting of Stockholders of Carson,  Inc. will be held at The
Horizon Suite,  106th Floor,  Windows on the World, One World Trade Center,  New
York, New York 10048 at 9:30 A.M., New York time on Friday, May 9, 1997, for the
following purposes:

   (1)      To elect three directors of the Company, each to serve for a term of
             three years;

    (2)      To ratify the appointment by the Board of Directors of Deloitte &
             Touche LLP as independent auditors for 1997; and

    (3)      To transact such other business as may properly come before the
             meeting.

         These  matters  are more  fully  discussed  in the  accompanying  proxy
statement.

         The close of business on Thursday, March 27, 1997 has been fixed as the
date for determining the  stockholders who are entitled to notice of and to vote
at the annual meeting.  All  stockholders,  whether or not they expect to attend
the annual meeting in person,  are requested to mark, date, sign, and return the
enclosed form of proxy in the accompanying envelope.

         The annual meeting for which this notice is given may be adjourned from
time to time without  further notice other than  announcement  at the meeting or
any  adjournment  thereof.  Any business for which notice is hereby given may be
transacted at any such adjourned meeting.

                                         By Order of the Board of Directors


                                         /s/ Leroy Keith
                                         Chairman of the Board & Chief
                                         Executive Officer


New York, New York
April 2, 1997


<PAGE>







                               PROXY STATEMENT
                                     OF
                                CARSON, INC.
                                64 Ross Road
                          Savannah Industrial Park
                          Savannah, Georgia  31405

                              TABLE OF CONTENTS

GENERAL  .................................................................. 1
         Solicitation of Proxies; Vote Required............................ 1
         Principal Stockholders and Management Ownership................... 2

CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS............................. 5

PROPOSAL NUMBER 1 - ELECTION OF DIRECTORS.................................. 8
         Nominees For Three-Year Terms Expiring in 2000.................... 8
         Directors Continuing in Office Until 1998......................... 9
         Directors Continuing in Office Until 1999......................... 9

PROPOSAL NUMBER 2 - RATIFICATION OF AUDITORS...............................11

OTHER BUSINESS.............................................................11

INFORMATION REGARDING DIRECTORS,
NOMINEES AND EXECUTIVE OFFICERS............................................12
         Executive Officers................................................12
         Meetings and Committees of the Board of Directors.................12

COMPENSATION AND OTHER TRANSACTIONS WITH
         EXECUTIVE OFFICERS AND DIRECTORS..................................14
         Executive Officer Compensation....................................14
         Option/SAR Grants in Last Fiscal Year.............................15
         Option/SAR Exercises and Holdings.................................15
         Long Term Incentive Plans.........................................15
         Employment Agreements ............................................15
         Compensation of Directors.........................................17
         Compensation Committee Report on Executive Compensation...........18
         Performance Graph.................................................21

STOCKHOLDER PROPOSALS FOR 1998 ANNUAL MEETING..............................23

MISCELLANEOUS INFORMATION..................................................23





<PAGE>






                              GENERAL

Solicitation of Proxies; Vote Required

         The Board of Directors  (the "Board") of Carson,  Inc. (the  "Company")
solicits your proxy in connection  with the Annual Meeting of Stockholders to be
held at The Horizon Suite,  106th Floor,  Windows on the World,  One World Trade
Center,  New York, New York 10048, at 9:30 A.M. New York time on Friday,  May 9,
1997, and at any adjournment of such meeting (the "Annual Meeting"). Leroy Keith
and John P. Brown, Jr. are named as proxies in the proxy card enclosed with this
proxy  statement and have been  designated as proxies by the Board of Directors.
This proxy  statement,  the proxy card and the Company's  1996 Annual Report are
first being mailed to stockholders on or about April 2, 1997.

         Each  stockholder  of record at the close of business on March 27, 1997
(the "Record Date") is entitled to (i) one vote for each share of Class A common
stock, par value $.01 per share, of the Company (the "Class A Common Stock") and
(ii) ten votes for each share of Class C common stock, par value $.01 per share,
of the Company  (the "Class C Common  Stock",  together  with the Class A Common
Stock,  the "Voting Stock") held on that date upon each matter to be voted on by
the  stockholders  at the Annual  Meeting.  Holders of Class A Common  Stock and
Class C Common Stock will vote  together  upon each matter to be voted on at the
Annual  Meeting as a single class.  At the close of business on the Record Date,
there were 4,996,568  shares of Class A Common Stock  outstanding  and 8,127,937
shares of Class C Common Stock  outstanding.  There is no  cumulative  voting of
Voting Stock.

         A majority of the shares entitled to vote,  represented in person or by
proxy,  constitutes a quorum. If a quorum is present,  a plurality of the shares
represented  at the Annual  Meeting and  entitled  to vote is  required  for the
election of  directors  and a majority of the shares  represented  at the Annual
Meeting and entitled to vote is required  for the  ratification  of  independent
auditors.  Abstentions are considered as shares present and entitled to vote and
therefore have no legal effect with respect to the election of directors and the
same  legal  effect as a vote  against  other  matters  presented  at the Annual
Meeting.  Any shares as to which a broker or nominee does not have discretionary
voting  authority  under  applicable  New  York  Stock  Exchange  rules  will be
considered  as shares not entitled to vote and will  therefore not be considered
in the tabulation of the votes.

         When the enclosed  proxy card is returned,  properly  executed,  and in
time for the Annual Meeting, the shares represented thereby will be voted at the
Annual Meeting. All proxies will be voted in accordance with the instruction set
forth on the proxy card,  but if proxies  which are executed and returned do not
specify a vote on the  proposals  considered,  the proxies will be voted FOR the
election as  directors  of the  individuals  nominated by the Board of Directors
named below and FOR  ratification of the appointment of Deloitte & Touche LLP as
the Company's  independent auditors for 1997. Any stockholder giving a proxy has
the right to revoke it at any time  before the proxy is voted by giving  written
notice of  revocation  to the Secretary of the Company (at the address set forth
above), by submitting a properly-executed, subsequently-dated proxy or by voting
in person at the Annual Meeting.



<PAGE>


                                                       2



Principal Stockholders and Management Ownership

         The  following  table  sets forth  certain  information  regarding  the
beneficial  ownership of the  Company's  Class A Common Stock and Class C Common
Stock  outstanding  as of  February  28,  1997 by (i) each  person  known by the
Company to beneficially  own more than 5% of the  outstanding  shares of Class A
Common Stock or Class C Common Stock,  (ii) each of the Company's  directors and
nominees for director,  (iii) each of the executive  officers whose name appears
in the summary  compensation table and (iv) all directors and executive officers
as a group.  Unless  otherwise noted in the footnotes to the table,  the persons
named in the table have sole voting and  dispositive  power with  respect to all
shares of Common Stock indicated as being beneficially owned by them.


<PAGE>


                                                       3


<TABLE>

<S>                                                <C>           <C>        <C>       <C>  
                                                   (In thousands, except footnotes)
                                                  Class A                  Class C
                                                Common Stock (a)         Common Stock (a)

Name and Address of
 Beneficial Owners                              Number          %         Number        %


DNL Partners Limited Partnership(b)..........      0             0          6,617     80.0%
  c/o Morningside Capital Group L.L.C.
  One Morningside Drive, North
  Suite 200
  Westport, CT  06880
Morgan Guaranty Trust
  Company(c).................................     24           0.5%         1,187     14.6%
  c/o J.P. Morgan Investment
  Management
  522 Fifth Avenue
  New York, NY 10036.........................
Massachusetts Financial Services
  500 Boylston Street, 15th Floor
  Boston, MA 02116...........................     617          12.3%            0      0
Dresdner Bank AG(d)
  Jurgen-Ponto-Platz 1
  60301
  Frankfurt, Germany.........................     503          10.1%            0      0
Capital Guardian Trust Company(e)
   33 Hope Street, 52nd Floor
   Los Angeles, CA  90071....................     430          8.6%             0      0
Westfield Capital Management
   One Financial Center, 23rd Floor
   Boston, MA  02111.........................     257          5.1%             0      0
J&W Seligman & Co., Inc.(f)
   100 Park Avenue, 8th Floor
   New York, New York  10006.................     350          7.0%             0      0
Warburg, Pincus Counsellors, Inc.(g)
   466 Lexington Avenue
   New York, NY  10017-3147..................     464          9.3%             0      0
Leroy Keith(h)...............................      0             0              0      0
Joyce M. Roche...............................      1             0            119      1.5%
Dennis E. Smith..............................     60           1.2%             0      0
Bradford N. Creswell(i)......................      1             *              0      0
Miriam Muley.................................      0             0             59      0.7%
Lawrence E. Bathgate, II(j)(k)...............      2             *              0      0
Jack Kemp....................................      0             0             46      0.6%
John L. Sabre(k).............................      2             *             23      0.3%
Vincent A. Wasik(b)(k).......................      4            0.1         6,617     81.4%
Melvyn J. Estrin(j)(k).......................      2             *             12      0.1%
Abbey J. Butler(j)(k)........................      2             *             12      0.1%
James L. Hudson(j)(k)........................      2             *             12      0.1%
Suzanne de Passe(k)..........................      2             *             12      0.1%

All Directors and Officers
as a Group (12 persons)......................     65           1.3%         6,899     85.4%

</TABLE>




<PAGE>


                                                       4



- -------------------------

(a)       Based on 4,996,568 and 8,127,937  outstanding shares of Class A Common
          Stock and Class C Common  Stock,  respectively.  Ownership  of Class B
          Common Stock (which is non-voting stock) is not reflected.  Each share
          of Class C Common Stock is  convertible  at any time, at the option of
          the holder,  into one share of Class A Common Stock.  Stockholders are
          entitled  to one vote for each  share of Class A Common  Stock and ten
          votes  for  each  share  of  Class  C  Common  Stock.  Calculation  of
          percentage of beneficial ownership assumes the exercise of all options
          and warrants exercisable within 60 days of the date hereof only by the
          respective named stockholder.

     (b) Amounts shown  represent the  aggregate  number of shares  beneficially
owned by DNL Partners Limited  Partnership ("DNL  Partners"),  including 818,640
shares subject to a Voting Trust  Agreement  dated August 23, 1995.  Pursuant to
the  Voting   Trust   Agreement,   DNL  Partners  was  granted  full  power  and
authorization  to vote the  shares of the  members of the DNL  Partners  Limited
Partnership Voting Trust (the "Voting Trust"), including Dr. Keith and Northwest
Capital,  Inc., on all matters.  Mr. Wasik has a 99%  ownership  interest in the
general  partner of DNL Partners,  DNL Group L.L.C.,  and therefore is deemed to
have voting and  dispositive  control as to the shares held by DNL  Partners and
the Voting Trust. Messrs. Wasik, Bathgate,  Butler, Estrin and Hudson, who serve
as directors of the Company,  are, or have interests in, limited partners of DNL
Partners,  including  in the  case of  Messrs.  Wasik  and  Bathgate,  ownership
interests in Morningside Capital Group,  L.L.C., a Connecticut limited liability
company ("Morningside"), one of the limited partners in DNL Partners.

(c)       Includes  Morgan  Guaranty Trust  Company,  as Trustee of a Commingled
          Pension  Fund-Multi-Market  Special  Investment Fund II,  Multi-Market
          Special  Investment  Trust Fund of Morgan Guaranty Company of New York
          and Morgan  Guaranty Trust Company New York as Investment  Manager and
          Agent for the Alfred P. Sloan Foundation Multi-Market Account.

(d)       As reported on Schedule 13G/A dated January 10, 1997 filed by Dresdner
          Bank, AG as parent holding company,  and as reported on a Schedule 13G
          dated February 12, 1997 filed by RCM Capital Management,  L.L.C. ("RCM
          Capital"), RCM Limited L.P. and RCM General Corporation  collectively.
          Includes 481,600 shares acquired by RCM Capital Management,  L.L.C., a
          wholly  owned  subsidiary  of  Dresdner  Bank AG,  on behalf of client
          discretionary investment advisory accounts as to which RCM Capital has
          sole dispositive  power (and as to 429,600 of which it has sole voting
          power) and 21,659 owned by Dresdner Bank AG.

(e)       As reported on Schedule 13G dated  February 12, 1997 filed  jointly by
          The Capital Group Companies, Inc., and Capital Guardian Trust Company.
          Capital  Guardian  Trust  Company,  a  wholly-owned  subsidiary of The
          Capital  Group  Companies,  Inc.,  hold  430,000  shares  on behalf of
          various  institutional  accounts (and has sole voting power of 340,000
          shares).

     (f) As reported on Schedule  13G dated  February  12, 1997 filed by J. & W.
Seligman & Co., Inc.
     (g) Warburg,  Pincus  Counsellors,  Inc. has sole  dispositive  power as to
463,800 shares.
     (h)  Excludes  341,100  shares held by the Voting  Trust.  See Note (b). In
addition, Dr. Keith owns 100 shares of Class A Common Stock.

     (i) Excludes 159,180 shares held by the Voting Trust on behalf of Northwest
Capital,  Inc.,  a  company  of  which  Mr.  Creswell  is  the  President  and a
stockholder. See Note (b).

     (j) These  directors are, or have direct or indirect  interests in, limited
partners of DNL Partners.  See Note (b). Excludes 1,000 shares of Class A Common
Stock held by Mr. Bathgate's children to which Mr. Bathgate disclaims beneficial
ownership.

(k)       Includes  1,500  shares  of Class A Common  Stock  underlying  options
          granted  to  seven  non-employee  directors  in  connection  with  the
          Company's initial public offering on October 18, 1996.

 *        Less than 0.1%


<PAGE>


                                                       5



              CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS


    Morningside

          The Company's  subsidiary Carson Products Company ("Carson  Products")
and Morningside entered into a Management  Assistance Agreement dated August 23,
1995 (the  "Management  Agreement"),  pursuant  to which  Morningside  agreed to
supply the services of Vincent A. Wasik (a principal  member of  Morningside) to
provide  advice  and  assistance  with  respect  to  (i)  the  formulation  of a
"strategic  direction";  (ii) the formulation of business plans, capital budgets
and  financial  strategies;  (iii)  the  formulation  of  marketing,  sales  and
operational   plans;   (iv)  the  evaluation  of  investment   and   acquisition
opportunities;  and (v) dealings with banks and other lending institutions. Such
services are provided for a fee of $350,000 per year, payable on a monthly basis
in  advance  plus  reimbursement  for out of  pocket  expenses.  The  Management
Agreement provides that Carson Products will indemnify Morningside, its members,
employees and agents,  including Mr. Wasik, for all actions, claims, damages and
liabilities  based upon or arising from the  acceptance of or performance of the
obligations of Morningside  under the Management  Agreement  (other than actions
resulting from gross negligence,  willful misconduct or a material breach of the
Management  Agreement by Morningside or Mr. Wasik).  The termination date of the
Management  Agreement is August 23,  1998;  however,  the term of the  agreement
shall continue after such  termination date until terminated by not less than 30
days' advance notice by either party.

          Additionally,  for the term of the Management  Agreement,  Morningside
has agreed that neither it nor Mr. Wasik shall  directly or  indirectly  (i) own
(other than  through the  ownership of five percent (5%) or less of any class of
securities registered under the Securities Exchange Act of 1934, as amended (the
"Exchange Act")), manage, operate,  represent,  promote, consult for, control or
participate  in the  ownership,  operation,  acquisition  or  management  of any
business   manufacturing  and/or  distributing  ethnic  hair  care  products  or
cosmetics  within a 500-mile radius of Carson  Products'  headquarters,  or (ii)
solicit  (other  than on behalf of Carson  Products  or any of its  affiliates),
divert or take away the business of any  customers of Carson  Products or any of
its  affiliates or any  prospective  customers of Carson  Products or any of its
affiliates.

          In connection  with the  Company's  acquisition  of Aminco,  Inc. (the
"Aminco  Acquisition"),  Morningside  received fees of $500,000 from the Company
for arranging and  negotiating  the  financing  for the Aminco  Acquisition  and
performing other consulting and financing  advisory  services and was reimbursed
by the Company for certain related expenses. Under the Management Agreement, the
Company paid Morningside  approximately $25,000 in fiscal 1996 for reimbursement
of out-of-pocket expenses.  Morningside received a fee of $100,000 for arranging
and  negotiating  the terms of a new senior bank  facility  that  includes (i) a
$15.0  million term A loan,  (ii) a $10.0  million term B loan and (iii) a $15.0
million  revolving credit facility and performing other consulting and financial
advisory  services.  In  addition,   the  Company  reimbursed   Morningside  for
approximately $35,000 of out-of-pocket  expenses incurred in connection with its
initial public offering on October 18, 1996.  From time to time  Morningside may
provide  additional  financial  advisory  services  to the  Company,  for  which
Morningside will receive usual and customary compensation.



<PAGE>
                                                       6


    Fees Related to the Aminco Acquisition

          Northwest Capital,  Inc., a corporation for which Bradford N. Creswell
serves as  President  and is a  principal  stockholder,  was paid  $290,000  and
received  159,180  shares of Class C Common Stock from the Company in connection
with financial  advisory services related to the Aminco  Acquisition.  Bathgate,
Wegener & Wolf,  P.A., a law firm for which Lawrence E.  Bathgate,  II serves as
President  and Chief  Executive  Officer,  was paid  approximately  $690,000 for
services  rendered  in  arranging  the  equity  investment  in  the  Company  in
connection  with the  Aminco  Acquisition.  Banque  Indosuez  received  fees and
reimbursement of out-of-pocket  expenses totalling $1,783,000 in connection with
the Aminco Acquisition.

    AM Cosmetics

          Morningside  AM  Acquisition   Corp.,  a  Delaware   corporation  ("AM
Acquisition"),  entered into a Subscription  Agreement dated as of June 26, 1996
(the "Subscription Agreement") with Carson Products,  providing for the purchase
by Carson Products of 300 shares of cumulative  Payment in Kind Preferred Shares
(the "PIK Preferred Shares") issued by AM Acquisition, at a price of $10,000 per
share.  AM Acquisition  was formed by Morningside on behalf of an investor group
to acquire the assets of Arthur  Matney Co.,  Inc.  ("Matney").  AM  Acquisition
created a wholly-owned operating subsidiary,  AM Cosmetics,  to hold such assets
and  to  continue  the  operations  of  Matney  as a  low-cost  manufacturer  of
cosmetics.  AM Cosmetics sells three brands of "budget" cosmetics,  one of which
is targeted  at the  African-American  consumer.  The PIK  Preferred  Shares are
non-voting  and are  entitled  to  cumulative  dividends  payable  quarterly  in
additional PIK Preferred  Shares at a rate of 12% per annum.  Additionally,  the
PIK Preferred  Shares are subject to redemption in whole at the option of Carson
Products  on or after July 1,  2005,  at the  stated  value per share  (which is
$10,000  per  share)  plus an amount in cash  equal to all  accrued  and  unpaid
dividends on the PIK Preferred Shares (the "Redemption  Price"), and are subject
to  redemption  in  whole  at any  time  (or in  part  from  time to time if all
dividends  accrued and unpaid have been paid for all past  dividend  periods and
full  dividends  have been paid or declared and the amount set apart for payment
for the current  dividend  period) at the option of AM  Acquisition  at the same
redemption price.

          Pursuant  to the  Subscription  Agreement,  AM  Acquisition  agreed on
behalf of itself  and its  wholly-owned  subsidiary,  AM  Cosmetics,  that for a
period of five years  commencing  on July 1, 1996,  (i) AM  Cosmetics  would not
"contract  manufacture"  for any other ethnic  cosmetics line, (ii) AM Cosmetics
will agree to produce a cosmetics  line for Carson  Products,  as  designed  and
directed by Carson  Products,  at AM Cosmetics'  cost plus a maximum 25% markup,
and  (iii) AM  Cosmetics  will  agree to  provide  the  necessary  research  and
development  for  formulations  for  the  ethnic  cosmetic  product  line(s)  as
determined by Carson Products, at no additional cost to Carson Products.

          Concurrent  with its  investment in AM  Acquisition,  Carson  Products
entered into a Management Agreement (the "Carson-AM Management  Agreement") with
AM Cosmetics,  pursuant to which Carson  Products  agreed to manage the business
operations  of, and provide  certain other  services to AM Cosmetics.  Under the
Carson-AM  Management  Agreement,  Carson  Products is required to supervise the
production of a detailed business plan and


<PAGE>


                                                       7



budget for AM  Cosmetics  each year.  Once the  business  plan is approved by AM
Cosmetics' Board of Directors,  Carson Products will supervise and administer AM
Cosmetics  within the  confines of the  business  plan,  with the approval of AM
Cosmetics' board for any material  deviations.  In return for the management and
other services it provides,  Carson  Products is entitled to fees equal to 1% of
AM  Cosmetics'  annual net sale subject to a minimum of $500,000 per annum.  The
Carson-AM  Management  Agreement  expires  on June 26,  2004  unless  terminated
earlier, or renewed for an additional  three-year period at AM Cosmetics' option
by giving Carson Products  written notice thereof at least 180 days prior to the
expiration  date.  Either party may  terminate  the AM  Management  Agreement by
providing the other party with written  notice,  at least 360 days in advance if
terminated  by  Carson  Products  and 60 days in  advance  if  terminated  by AM
Cosmetics.  Certain members of senior management of the Company devote a portion
of their time to assisting the management of AM Cosmetics.

          Pursuant to the  Carson-AM  Management  Agreement,  the  parties  have
entered into (i) a sales  agreement  which  provides  for a five  percent  sales
commission on net sales, and (ii) a manufacturing  agreement which provides that
AM Cosmetics will be entitled to a 25% profit margin above all costs,  including
general  administrative  costs.  The  manufacturing  agreement  does not contain
volume requirements or termination rights for AM Cosmetics.

     Certain of the principal and  management  stockholders  of the Company have
ownership interests in AM Cosmetics, including Vincent A. Wasik, Leroy Keith and
Bradford N. Creswell. In addition,  Dr. Keith serves as Chairman of the Board of
Directors of AM Cosmetics and Mr. Wasik serves as President of AM Cosmetics.






<PAGE>


                                                       8



                   PROPOSAL NUMBER 1 - ELECTION OF DIRECTORS


         The Company's  Amended and Restated  Certificate of  Incorporation  and
Restated  Bylaws  provide  that the members of the Board  shall be divided  into
three  classes  with  approximately  one-third  of the  directors  to stand  for
election  each  year  for  three-year  terms.  The  total  number  of  directors
comprising  the Company's  Board is currently  set by the Board  pursuant to the
Company's  Bylaws at eleven.  Of this  number,  three  members of the Board have
terms  expiring,  and are nominees for election,  at the 1997 Annual  Meeting of
Stockholders,  three members have terms  expiring at the 1998 Annual  Meeting of
Stockholders  and four members have terms expiring at the 1999 Annual Meeting of
Stockholders.

         Unless  instructions to the contrary are given, all proxies received by
the Company will be voted for the election of the three  individuals named below
as nominees  for  election as  directors of the Company to hold office until the
2000 Annual Meeting of  Stockholders  or until their  respective  successors are
elected and qualified. Each of the nominees has indicated a willingness to serve
as a director  if elected.  Should any nominee not be a candidate  at the Annual
Meeting,  all such  proxies  so  received  will be  voted in favor of the  other
nominees and for such substitute  nominee (if any) as shall be designated by the
Board, or the number of directors may be reduced by the Board.

         The Board recommends that the stockholders  vote FOR the three nominees
named below.

         Certain  information (as of March 1, 1997) concerning each of the three
nominees  for election as  director,  and each  current  director in the classes
continuing in office, is set forth below and on the following pages:

Nominees For Three-Year Terms Expiring in 2000

         Dennis E. Smith (age 50) became  Executive  Vice  President of Sales of
Carson Products in August 1995 and of the Company in August 1996.  Prior to that
time, Mr. Smith held the position of Vice President of Sales of Carson  Products
from 1990 to 1995. Mr.
Smith became a Director of Carson Products in December 1995.

     Suzanne de Passe (age 50) became a Director  of the  Company in August 1996
and of Carson  Products in June 1996.  Ms. de Passe has served as  Chairman  and
Chief  Executive  Officer of de Passe  Entertainment  since 1991.  She currently
serves on the Board of  Directors  of The American  Film  Institute  and the Los
Angeles Opera.

     James L.  Hudson  (age 57) became a Director  of the Company in August 1996
and of Carson  Products in June 1996.  Mr.  Hudson has served as Chairman of JAH
International  since  1985.  Mr.  Hudson has served as  Chairman of the Board of
Trustees of Morehouse  College and as a member of the Board of the  Metropolitan
Washington Airports Authority.



<PAGE>


                                                       9



Directors Continuing in Office Until 1998

         Joyce M. Roche (age 49) became President, Chief Operating Officer and a
Director of the Company in August 1996 and President and Chief Operating Officer
of Carson Products  effective July 1996. She held the position of Executive Vice
President  of Global  Marketing of Carson  Products  from August 1995 until July
1996. Before joining Carson Products, Ms. Roche was employed with Avon, Inc. for
19 years where she held the titles of Senior Vice  President of  Marketing  from
1991 to 1993 and Vice President of Global Marketing from 1993 to 1994.

         Abbey J.  Butler  (age 59) became a Director  of the  Company in August
1996 and of Carson  Products in June 1996.  Mr. Butler  currently  serves in the
following  capacities  for the  following  companies and  organizations:  Avatex
Corporation,  Director since 1990, Co- Chairman of the Board of Directors  since
1990,  Co-Chief  Executive  Officer since 1990;  C.B.  Equities  Capital  Corp.,
President since 1982 and Director since 1982; FWB Bancorporation, Director since
1994; UroHealth Systems, Inc. Director since 1995; Cyclone Fence Corp., Director
since 1995;  Phar-Mor,  Inc.,  Director  since 1995;  The  American  University,
Trustee since 1986; Starlight Foundation, Director since 1990; Executive Council
of the National Committee for the Performing Arts of the John F. Kennedy Center,
Director  since 1989; and  President's  Advisory  Committee on the Arts,  Member
since 1992.

         Melvyn J.  Estrin  (age 54) became a Director  of the Company in August
1996 and of Carson  Products in June 1996.  Mr. Estrin  currently  serves in the
following capacities for the following companies:  Avatex Corporation,  Director
since 1990,  Co-Chairman  of the Board of Directors  since March 1991,  Co-Chief
Executive  Officer since October 1991;  Washington Gas Light  Company,  Director
since October 1991;  FWB Bank,  Director since August 1993;  UroHealth  Systems,
Inc., Director since July 1995;  Phar-Mor,  Inc., Director since September 1995;
Centaur  Partners,  L.P.,  Managing  Partner  since  1990;  University  Research
Corporation,  Chief  Executive  Officer  since 1978;  and Estrin  International,
Chairman and Chief  Executive  Officer since 1983. Mr. Estrin has also served in
the  following   capacities  for  the  following  companies  and  organizations:
University of Pennsylvania, Trustee from 1990 to 1995; National Capital Planning
Commission, Commissioner from 1993 to 1995.

         Jack Kemp (age 61) was a Director of Carson Products from December 1995
to August 1996, when he resigned due to his candidacy for the Vice Presidency of
the United  States.  He became a Director of the Company in November  1996.  Mr.
Kemp served as Secretary of Housing and Urban  Development for the United States
Government  from  1989 to  1992.  Mr.  Kemp is also a  member  of the  Board  of
Directors of Landair, Cyrix Corp., Oracle Corp., Columbus Trust Realty, American
Bankers  Insurance Corp., and Worldcorp and has served as Co-Director of Empower
America since 1993.


Directors Continuing in Office Until 1999

     Leroy Keith (age 58) became Chairman and Chief Executive  Officer of Carson
Products  concurrent  with the Aminco  Acquisition in August 1995 and has been a
Director of the Company  since its  inception  in May 1995.  Dr. Keith served as
Vice  President of the Company  until August 1996,  when he became  Chairman and
Chief Executive Officer. He


<PAGE>


                                                       10



     served on the Board of Directors  of the  Company's  predecessor  from June
1994 to August 1995.  Dr. Keith has served as Chairman of the Board of Directors
of AM  Cosmetics,  Inc.  since June 1996.  Prior to that,  Dr.  Keith  served as
President of Morehouse College from 1987 to 1994. He is a member of the Board of
Directors of Evergreen Keystone Investment  Services,  the Mutual Funds Board of
Phoenix  Home  Life  Insurance  Company,   One  to  One/The  National  Mentoring
Partnership, Inc. and the National Committee for the Performing Arts of the John
F. Kennedy Center.

         Lawrence E. Bathgate (age 57) became a Director of the Company upon its
inception in May 1995 and of Carson Products in August 1995. Mr. Bathgate served
as  Secretary of the Company  from May 1995 to August  1996.  In  addition,  Mr.
Bathgate serves as President and Chief Executive Officer of Bathgate,  Wegener &
Wolf,  P.A., a law firm with which he has been  affiliated  since 1970.  He is a
founder and principal of Morningside and has served on the Board of Directors of
AM Cosmetics,  Inc.  since June 1996.  Mr.  Bathgate also serves on the Board of
Trustees of Villanova University,  the Board of Regents of Seton Hall University
and, from 1988 to 1992,  served as Finance  Chairman of the Republican  National
Committee.

         John L. Sabre (age 39) became a Director of Carson Products  concurrent
with the Aminco Acquisition in August 1995 and of the Company in August 1996. He
currently serves as Managing Director of Indosuez  Capital,  a position which he
has held since April 1992.  From March 1990 to April 1992,  Mr. Sabre was a Vice
President at Kidder, Peabody & Co.

         Vincent A. Wasik (age 52) became Chairman of the Board and President of
the Company upon its inception in May 1995 and served as such until August 1996.
Mr.  Wasik has been a Director of Carson  Products  since August 1995 and of the
Company  since its  inception  in May  1995.  He became a member of the Board of
Directors  of AM  Cosmetics,  Inc.  during  June  1996 and  currently  serves as
President.  He is also a founder and the current President of Morningside.  From
1985 to 1995,  Mr. Wasik served as President of Fidelco  Capital  Group.  He was
also President of Wondercamp  Entertainment Company from 1994 to 1995. He served
as Chairman and Chief  Executive  Officer of National Car Rental  Systems,  Inc.
from  December  1986 to January  1992.  He is currently a member of the Board of
Directors  of the One to  One/The  National  Mentoring  Partnership,  Inc.,  the
National Committee for the Performing Arts of the John F. Kennedy Center and the
Board of Trustees for Boston College.


<PAGE>


                                                       11



                      PROPOSAL NUMBER 2 - RATIFICATION OF AUDITORS

         The Board, acting upon the recommendation of the Audit Committee of the
Board,  has  appointed  the  firm of  Deloitte  &  Touche  LLP as the  Company's
independent  auditors for the year 1997.  Although action by the stockholders in
this manner is not required,  the Board  believes that it is appropriate to seek
stockholder  ratification  of this  appointment  in light of the  critical  role
played by independent auditors in maintaining the integrity of Company financial
controls and reporting.

         Therefore, a proposal to ratify the appointment of the firm of Deloitte
& Touche LLP as the principal  independent  auditors of the Company to audit the
financial  statements  of the Company and its  subsidiaries  for the year ending
December 31, 1997 will be presented to the  stockholders  at the Annual Meeting.
The firm served as the  principal  independent  auditors  for the Company  since
August 1995. A representative of Deloitte & Touche LLP is expected to be present
at the Annual  Meeting and available to respond to  appropriate  questions  and,
although the firm has indicated  that no statement  will be made, an opportunity
for a statement will be provided.

         If the  stockholders do not ratify the appointment of Deloitte & Touche
LLP, the selection of independent  auditors will be reconsidered by the Board of
Directors.

         The Board recommends that stockholders vote FOR the proposal.

                                                  OTHER BUSINESS

         The directors  know of no other matters to be brought before the Annual
Meeting.  However,  if any other  proper  matters are brought  before the Annual
Meeting,  the persons  named as proxies in the enclosed  proxy card will vote in
accordance with their judgment on such matters.


<PAGE>


                                                       12



                         INFORMATION REGARDING DIRECTORS,
                          NOMINEES AND EXECUTIVE OFFICERS


Executive Officers

         The following table shows certain  information as of February 28, 1997,
concerning each person deemed to be an executive officer of the Company,  except
those persons also serving as directors.  Each  executive  officer is elected by
the Board or the Company's  subsidiaries  annually and serves at the pleasure of
the Board.  Except as indicated under  "COMPENSATION AND OTHER TRANSACTIONS WITH
EXECUTIVE  OFFICERS  AND  DIRECTORS  -  Employment  Agreements",  there  are  no
arrangements  or  understandings  between  any  executive  officer and any other
person pursuant to which the officer was elected.

                                     Principal Occupation
                                     and Business Experience
   Name                Age           for the Past Five Years

Miriam Muley           42            Executive Vice President of Marketing of
                                     the Company since August 1996 and of
                                     Carson Products since July 1996; Vice
                                     President of Marketing, Carson Products
                                     from April 1996 to July 1996; General
                                     Manager, African-American Business
                                     Unit, Avon from 1992 to 1996.

Bradford N. Creswell   37            Executive Vice President of Finance and
                                     Chief Financial Officer of the Company
                                     since August 1996 and of Carson Products
                                     since August 1995; President, Northwest
                                     Capital, Inc. since 1992.

Bill Bradley            48           Executive Vice President of Operations of
                                     the Company and of Carson Products since
                                     October 1996; Vice President, Bayer
                                     Corporation from 1992 to 1996.

Meetings and Committees of the Board of Directors

    Board Meetings

         During  the nine  months  ended  December  31,  1996,  there were seven
meetings  held by the Board (three of which took place after the initial  public
offering).  During 1996, no meetings of the Audit Committee or the  Compensation
Committee  were held.  During 1996,  one meeting of the Executive  Committee was
held. In 1996, all of the directors participated in at least 75% of the meetings
of the Board and the committees of the Board on which they served.


<PAGE>


                                                       13





    Board Committees

         In August 1996,  the Board  established  three  committees -- the Audit
Committee, the Compensation Committee and the Executive Committee of the Board.

         The Audit Committee  members are Abbey J. Butler and John L. Sabre. The
Committee,  among other things, makes recommendations to the Board regarding the
independent  auditors to be nominated for ratification by stockholders,  reviews
the services  rendered by such  auditors and the related fees  charged,  reviews
with such  auditors the scope of the annual audit and the results  thereof,  and
makes  recommendations  to the Board  regarding  the same,  assists the Board in
fulfilling its responsibilities relating to the Company's accounting,  financial
reporting and internal auditing  policies and procedures,  and assists the Board
and makes  recommendations  with respect to the Company's budgets and long-range
financial planning.

         The  Compensation  Committee  members  are Abbey J.  Butler and John L.
Sabre.  The Committee is responsible for all aspects of the Company's  executive
compensation policies, with the exception of the administration of the Company's
1996 Long-Term  Incentive Plan (the "1996 LTIP").  See  "COMPENSATION  AND OTHER
TRANSACTIONS  WITH  EXECUTIVE  OFFICERS AND DIRECTORS -  Compensation  Committee
Report on Executive  Compensation".  The  administration of the 1996 LTIP is the
responsibility of the Stock Plan Committee. The Stock Plan Committee members are
Abbey J.  Butler,  Melvyn  J.  Estrin  and  Suzanne  de  Passe,  all of whom are
non-employee members of the Board.

     The  Executive  Committee  members are Leroy Keith,  Lawrence E.  Bathgate,
Abbey J. Butler,  John L. Sabre and Vincent A. Wasik.  Mr. Wasik is the Chairman
of the Committee.  The Committee has the authority to exercise all the powers of
the full Board of Directors  with respect to the  management  of the business of
the  Company,  except the power to fill  vacancies in the Board and the power to
amend the Company's Bylaws.


<PAGE>


                                                       14



            COMPENSATION AND OTHER TRANSACTIONS WITH
                EXECUTIVE OFFICERS AND DIRECTORS

Executive Officer Compensation

                                           Summary Compensation Table(a)


         The following table sets forth a summary of all compensation awarded or
paid to or earned by the chief executive  officer and the four other most highly
compensated  executive  officers  of the Company  for  services  rendered in all
capacities to the Company (including its subsidiaries) for the period from April
1, 1996 to December 31, 1996 and the fiscal years ended March 31, 1996 and March
31, 1995.  Effective  December 31, 1996 the Company  changed its fiscal year end
from March 31 to December 31.

<TABLE>

<S>                            <C>       <C>         <C>         <C>                         
                                                                                               Long-term Compensation
                             ---------------------------------------------     ---------------------------------------------------
                                          Annual Compensation                        Awards                      Payouts
                             ---------------------------------------------     ----------------------    -------------------------
                                                                                          Securities
                                                                                          Underlying     Long Term    All Other
                                     Fiscal                                Restricted    Options/SARs   Compensation  Compensation
Name and Principal Position          Period        Salary($)   Bonus($)   Stock Awards  (#) of Shares   LTIP Payout   ($)
- -----------------------------------------------------------------------------------------------------------------------------------

Leroy Keith(b)...............  4/01/96 - 12/31/96    199,449     56,875
  Chairman of the Board and    4/01/95 - 3/31/96     190,816    215,000
  Chief Executive Officer

===================================================================================================================================
- -----------------------------------------------------------------------------------------------------------------------------------
Joyce M. Roche(b)............   4/01/96 - 12/31/96    133,516     35,000
  President and Chief Operating 4/01/95 - 3/31/96     117,692     35,000                            (c)
  Officer

Bradford N. Creswell(b)......  4/01/96 - 12/31/96    134,451     43,750
  Executive Vice President-     4/01/95 - 3/31/96    146,681
  Finance and Chief Financial
  Officer

===================================================================================================================================
Dennis E. Smith..............  4/01/96 - 12/31/96    105,751     83,900                            (c)
  Executive Vice President-     4/01/95 - 3/31/96    150,405     75,870
  Sales                         4/01/94 - 3/31/95     99,312     19,813

Miriam Muley.................  4/01/96 - 12/31/96    109,136
  Executive Vice President-
  Marketing
===================================================================================================================================
</TABLE>

- ------------------------------
 (a)     The  summary   compensation   table  does  not  include  the  value  of
         perquisites and other personal  benefits made available by the Company.
         However,  no named executive  officer received such compensation in any
         fiscal  year  valued in excess of the  lesser of $50,000 or 10% of such
         officer's total salary and bonus reported for such fiscal year.
 (b)     Dr. Keith, Ms. Roche and Mr. Creswell became executive officers of 
         Carson Products on August 23, 1995 and of the Company on August 14, 
         1996.
 (c)     The  securities  underlying  the SARs were shares of the former Class A
         common stock of the Company.  In August 1996, Ms. Roche surrendered her
         SAR, and Mr. Smith surrendered one-half of his SAR, in exchange for the
         right to  subscribe  for  118,713  shares and 59,357  shares of Class C
         Common Stock, respectively.



<PAGE>


                                                       15



Option/SAR Grants in Last Fiscal Year

         The  following  table sets forth  information  concerning  the grant of
options to purchase stock and stock appreciation  rights ("SARs") to each of the
named executive officers during the fiscal period ended December 31, 1996:

<TABLE>
                                                                                                   Potential
                                                                                                Realizable Value
                                                                                                   at Assumed
                                                                                                Annual Rates of

                                                                                                  Stock Price
<S>                     <C>               <C>             <C>              <C>             <C>   
                                                                                           Appreciation
                                               Individual Grants                          for Option Term
                       --------------------------------------------------------------     ---------------

                           Number of      Percent of Total
                           Securities     SARs Granted to
                        Underlying SARs    Employees in   Exercise or Base
                         Granted (#)(a)    Fiscal Period   Price ($/Sh)   Expiration Date 5% ($)  10% ($)
Name
Leroy Keith ................  ___               ___             ___             ___         ___     ___
Joyce M. Roche .............  (b)             23.53%            (b)             ___         ___     ___
Dennis E. Smith ............  (b)             23.53%            (b)             ___         ___     ___
Bradford N. Creswell .......  ___               ___             ___             ___         ___     ___
Miriam Muley ...............  ___               ___             ___             ___         ___     ___
</TABLE>

- ----------------
     (a) The  securities  underlying  the SARs are shares of the former  Class A
common stock of the Company.
     (b)  In  August  1996,  Ms.  Roche  surrendered  her  SAR,  and  Mr.  Smith
surrendered  one-half  of his SAR, in exchange  for the right to  subscribe  for
118,713 shares and 59,357 shares of Class C Common Stock, respectively. Both Ms.
Roche and Mr. Smith have exercised such rights.

Option/SAR Exercises and Holdings

         No options to purchase  Common Stock were  outstanding and no SARs were
exercised by the named executive officers during the fiscal period ended 1996.

Long Term Incentive Plans

         No long term incentive plan awards were granted to the named  executive
officers during the period from April 1, 1996 to December 31, 1996.

Employment Agreements

     Carson Products has entered into employment  agreements with Dr. Keith, Ms.
Roche, Mr. Smith and Ms. Muley which agreements  provide for the terms discussed
below (the "Employment  Agreements").  The Employment  Agreements  provide for a
term of  employment  expiring  on the third  anniversary  of the  closing of the
Company's initial public offering.  Pursuant to the Employment  Agreements,  the
annual base salary amounts for Dr. Keith, Ms. Roche, Mr. Smith and Ms. Muley are
$385,000, $260,000, $200,000 and $155,000 respectively. In addition to such base
salary,  the Employment  Agreements  provide for, among other things:  an annual
bonus  determined  under a formula  based on specified net revenue  growth,  net
income, earnings per share and/or stock price growth; eligibility in any pension
and welfare  benefit plans (other than certain profit sharing plans)  maintained
by Carson Products;  a monthly automobile allowance for Dr. Keith, Ms. Roche and
Mr. Smith

<PAGE>


                                                       16



equal to  $1,000,  $750 and  $500,  respectively;  reimbursement  for  specified
relocation expenses, including without limitation general relocation payments to
Dr.  Keith,  Ms.  Muley and Ms.  Roche,  equal to  $50,000,  $10,000 and $10,000
respectively;  and such  other  fringe  benefits  generally  provided  by Carson
Products to its employees.

         Carson  Products  retains the right to terminate the  employment of Dr.
Keith,  Ms. Roche,  Mr. Smith and Ms.  Muley,  and each such  executive  officer
retains  the right to resign,  at any time for any  reason.  If Carson  Products
terminates  the  employment  of any of the  executive  officers  named above for
"cause"  (as defined in the  Employment  Agreements)  or with "good  reason" (as
defined in the Employment Agreements) such officers will only be entitled to any
unpaid base salary  amounts  through and including the date of  termination.  If
Carson Products  terminates the officer's  employment without cause, the officer
will be entitled to receive  severance pay equal to 150% of the  officer's  base
annual salary (200%,  in the case of Mr. Smith).  If the officer (other than Mr.
Smith and Ms. Muley)  terminates his or her employment  with Carson Products for
good reason, the officer will be entitled to receive severance pay equal to 200%
of the officer's  annual base salary  (payable in one lump sum). In the event of
"disability,"  as defined in the  Employment  Agreements,  Carson  Products  may
terminate the officer's employment and the officer will thereupon be entitled to
receive  150%  (200%,  in the case of Mr.  Smith) of the  officer's  annual base
salary (payable in one lump sum).

         Pursuant to the  Employment  Agreements,  Ms. Roche,  Mr. Smith and Ms.
Muley have purchased 118,713, 59,357 and 59,357 shares, respectively, of Class C
Common Stock at a price per share equal to $4.21.  The aggregate  purchase price
for the shares  acquired by each officer was paid in the form of a  non-interest
bearing  long-term  full  recourse  promissory  note.  In  connection  with such
purchase,  each officer  pledged the shares he or she acquired to the Company to
secure payment of the principal  amount of the promissory  notes.  The principal
amount of the notes will be due and  payable on the earlier to occur of the sale
of the shares  acquired,  termination of employment or the third  anniversary of
the date of purchase.  The officer may prepay the principal amount of his or her
promissory note at any time and from time to time.

         Pursuant to Dr. Keith's  agreement,  the Company has issued him 341,100
shares of the Class C Common Stock, which represented at the time of issuance 3%
of the Company's  then  outstanding  common  stock.  These shares were issued in
consideration for securing the Aminco Acquisition. These shares were transferred
immediately  after  issuance to DNL Partners,  as trustee under a certain voting
trust agreement, dated August 23, 1995, by and among DNL Partners, Dr. Keith and
certain other stockholders.

         Upon  the  occurrence  of a  "triggering  event"  (as  defined  in  the
Employment Agreement for Mr. Smith), which includes the Company's initial public
offering,  Mr.  Smith is  entitled to receive a lump sum amount in cash equal to
the  difference  between  (i)  the  product  obtained  when  (A)  the  Specified
Percentage  of the value of the Company  (on the  closing of the initial  public
offering,  reduced by the aggregate underwriting discount in connection with the
initial public offering) is multiplied by (B) the Dilution Percentage,  and (ii)
the Specified Base Value. The Specified  Percentage and the Specified Base Value
(as defined in the  Employment  Agreement  for Mr. Smith) for Mr. Smith is 0.5%,
and  $250,000.  For purposes of the  Employment  Agreement  for Mr.  Smith,  the
Dilution Percentage (as


<PAGE>


                                                       17



defined  therein)  is equal to the  quotient  resulting  when (i) the  number of
shares of all classes of the Company's common stock outstanding on July 31, 1996
is divided by (ii) the number of shares of all classes of the  Company's  common
stock outstanding immediately after the closing of the initial public offering.

     The Employment Agreements also provide that Dr. Keith, Ms. Roche, Mr. Smith
and Ms. Muley,  while  employed by Carson  Products and in the case of Mr. Smith
and Ms. Muley, during the period in which Mr. Smith or Ms. Muley,  respectively,
is receiving Base Salary (as defined in the Employment Agreements) payments from
Carson Products (regardless as to whether Mr. Smith or Ms. Muley,  respectively,
is  employed  by Carson  Products),  may not  directly  or  indirectly  (i) own,
operate,  represent,  promote,  consult  for,  control  or  participate  in  the
ownership,  operation,  acquisition or management of any business  manufacturing
and/or  distributing  ethnic hair care  products or cosmetics  within a 500-mile
radius of Carson Products'  headquarters,  (ii) solicit (other than on behalf of
Carson Products or any of its  affiliates),  divert or take away the business of
any customers of Carson  Products or any of its  affiliates,  or any prospective
customers of Carson  Products or any of its  affiliates  whose  business  Carson
Products  or any of its  affiliates  actively  solicits  during  such  officer's
employment  with Carson  Products,  or (iii)  solicit or induce any  employee of
Carson Products or any of its affiliates to terminate such employee's employment
with Carson Products or such affiliates.

Compensation of Directors

         During  October  1996,  the  Board  and the  Company  adopted  the 1996
Non-Employee   Directors  Equity  Incentive  Program  (the  "Outside   Directors
Program").  The Outside  Directors  Program is  designed to attract,  retain and
motivate  individuals who the Company believes are capable of making significant
contributions  to the  Board  and the  Company  generally,  and to  align  their
interests with those of the shareholders.

         The Outside Directors Program  authorizes the issuance of up to 400,000
shares  of  the  Class  A  Common  Stock,   subject  to  adjustment  in  certain
circumstances.  Under the Outside Directors Program,  each non-employee director
of the Company  received an option to acquire 1,500 shares of the Class A Common
Stock in connection  with the initial  public  offering.  The exercise price per
share for these options is equal to the initial  public  offering  price paid by
the  public  for the  Class  A  Common  Stock  ($14.00).  Each  such  option  is
exercisable  upon grant and will expire on the first  anniversary of the closing
in connection  with the initial public offering (if such option is not exercised
prior thereto by the non-employee director grantee).

         In  addition,   pursuant  to  the  Outside  Directors   Program,   each
non-employee director will receive, immediately following each annual meeting of
the Company's stockholders (i) a number of shares, subject to certain forfeiture
restrictions,  of the Class A Common  Stock (the  "Outside  Director  Restricted
Shares") equal to the quotient  resulting when $25,000 is divided by the average
fair  market  value  of the  Class A Common  Stock  for the  five  trading  days
preceding  such annual  meeting  (the  "Trading  Period")  and (ii) an option to
acquire 5,000 shares of the Class A Common Stock with an exercise price equal to
the average fair market value of the Class A Common Stock for the Trading Period
(the "Outside Director Options").


<PAGE>


                                                       18




         The Outside Director Restricted Shares vest and become  non-forfeitable
as to one-third of the aggregate  shares granted on each of the next  succeeding
three  anniversaries  of the  date of  grant  of such  Restricted  Shares.  If a
non-employee director resigns voluntarily from the Board or is removed therefrom
with "cause" (as defined in the Outside Directors Program), the unvested Outside
Director   Restricted  Shares  held  by  such  non-employee   director  will  be
immediately forfeited and automatically cancelled by the Company.

         The  Outside   Director   Options  become   exercisable  on  the  first
anniversary  of the date of grant of any such  option  and  expire  on the tenth
anniversary  of such date (if any such option is not exercised  prior thereto by
the  non-employee   director  grantee).   If  a  non-employee  director  resigns
voluntarily  from the Board or is  removed  therefrom  for  cause,  the  Outside
Director  Option  held  by  such  director,  if  then  unexercisable,   will  be
immediately  forfeited  by such  director  and  automatically  cancelled  by the
Company or, if then exercisable, must be exercised by such non-employee director
within 90 days after any such resignation or removal.

         The  Outside  Directors  Program is  administered  by a duly  appointed
committee  of the  Board of  Directors.  The  committee  has the full and  final
authority to interpret the Outside Directors Program and to adopt and amend such
rules and regulations for the administration of the Outside Directors Program as
the committee may deem desirable.  In addition, the Board has the right to amend
or terminate the Outside Directors Program,  subject to certain restrictions set
forth therein.

Compensation Committee Report on Executive Compensation

         The Company's executive  compensation program has as its foundation the
following objectives:

o        Maintaining  a total  compensation  program  consisting of base salary,
         performance  incentives and benefits  designed to support the corporate
         goal of providing superior value to our stockholders and customers;

o        Providing compensatory programs which serve to facilitate the 
         recruitment, retention and motivation of qualified executives; and

o        Rewarding  key  executives  for  achieving  financial,   operating  and
         individual objectives that produce a corresponding and direct return to
         the Company's stockholders in both the long-term and the short-term.

         The Company's  Compensation  Committee  consists of Abbey J. Butler and
John Sabre,  both of whom are  outside,  non-employee  members of the  Company's
Board.  The  Compensation  Committee  is  responsible  for  all  aspects  of the
Company's executive compensation policies,  other than the administration of the
Company's  1996 LTIP. The Company's  Stock Plan  Committee  members are Abbey J.
Butler,  Melvyn J.  Estrin  and  Suzanne de Passe,  non-employee  members of the
Board.  The Stock Plan Committee is  responsible  for and  administers  the 1996
LTIP.




<PAGE>

                                                     19


    Philosophy and Objectives

         The Company's  compensation  philosophy  and programs are structured to
tie executives total  compensation to the overall  performance of the Company. A
secondary  objective of the Company's  compensation  philosophy is to provide an
incentive for executives,  and to motivate them to strive for sustainable growth
in earnings,  market share, operating profits (or EBITDA),  industry leadership,
global expansion, and shareholder value. In addition, the Company's compensation
packages for its executives  are designed to attract and retain highly  talented
managers and leaders for the  positions  that the Board has deemed  essential to
the Company's long-term success -- defined as five years or longer.

         Each year,  the  Compensation  Committee and Stock Plan  Committee will
conduct a comprehensive review of the Company's executive compensation programs.
The  Compensation  Committee  and Stock Plan  Committee may be assisted in these
efforts by an independent consultant and/or by the Company's internal staff, who
provide these Committees with relevant information and recommendations regarding
compensation policies, programs and specific compensation practices. This review
is  designed  to ensure  proper  programs  are in place to enable the Company to
achieve its strategic and operating  objectives,  provide  superior value to its
stockholders and customers,  and to document the Company's relative  competitive
position.

         To maintain competitive,  comprehensive compensation,  the Compensation
and Stock Plan Committees will review a comparison of the Company's compensation
program with those offered by comparable  companies within relevant  industries.
For  each  component  of  compensation  (as  well as  total  compensation),  the
Compensation and Stock Plan Committees may seek to ensure the Company's level of
compensation  for expected  levels of performance  approximates  the average for
executive  officers in similar  positions at comparable  companies.  Performance
above or below expected levels may be reflected in a  corresponding  increase or
reduction in certain portions of the Company's overall compensation program.

         In  accordance   with  the   philosophy   described  in  the  preceding
paragraphs,  the Committees have determined that each executive should receive a
portion of her/his compensation in a base salary and a portion should be awarded
on the basis of achievements as measured against the targets presented above. In
setting and adjusting  both base salaries and incentive  awards,  the Committees
may take into consideration comparability indices for executives both within the
Company's  industrial  sector and the prevailing  responsibilities  for business
executives having similar roles and responsibilities in an expanded context.

         The  Committees  are mindful  that,  while every effort will be made to
recognize and evaluate the performance of the Company's senior management,  this
process  cannot be determined by the exclusive use of a  predetermined  formula.
The Committee, therefore, believes that it must also use judgment and discretion
in  recognizing  and rewarding  specific  persons whose  individual  talents and
contributions have benefitted the Company and its shareholders outside of, or in
addition, to the Company's financial performance.

         The  Company's   executive   compensation   program   includes  several
components  serving  long and  short-term  objectives  and taking  advantage  of
several federal income tax incentives which are not directly  performance-based.
In addition, the Company maintains for each of


<PAGE>


                                                       20



its  executive  officers a package of  benefits  under its  pension  and welfare
benefit  plans that is generally  provided to all  employees,  including a group
health insurance plan.

    Long-term Incentive Stock Options

         The Stock Plan Committee rewards long-term performance with awards made
pursuant to the 1996 LTIP. The Stock Plan Committee  selects the form and amount
of  long-term  awards  based  upon its  evaluation  of which  vehicles  are best
positioned to serve as effective incentives for long-term performance. Grants of
stock  options  under the 1996  LTIP are  intended  to  motivate  the  Company's
executives to focus on increasing the stock price over a period greater than one
year.  The  Committee  is  mindful  that the  Company's  historical  record as a
publicly  traded company is limited by virtue of the relatively  brief period in
which it has been  listed on the New York Stock  Exchange;  nonetheless,  in the
absence of a five-year  historical  base, the long-term  incentive stock options
should,  for the immediate future (defined as the  twelve-month  period from the
date of the initial  public  offering,  October 18,  1996),  be tied to specific
share price increases.

    Tax Considerations

         Section  162(m) of the Internal  Revenue  Code,  as amended,  generally
limits the Company's  federal income tax deduction for compensation  paid in any
taxable year to any one of the five highest paid executive officers named in the
Company's Proxy  Statement to $1 million.  The limit does not apply to specified
types of exempt  compensation,  including  payments that are not included in the
employee's  gross  income,  payments  made to or from a  tax-qualified  plan and
compensation  that qualifies as  performance-based  compensation.  Under the tax
law,  the  amount of a  performance-based  award  must be based  entirely  on an
objective   formula,   without  any  subjective   consideration   of  individual
performance.

         The  Compensation  and Stock Plan Committees have carefully  considered
the  impact of this law.  At this  time,  the  Committees  believe  it is in the
Company's   and   stockholders'   best   interests  to  retain  the   subjective
determination of individual  performance and compensation levels.  Consequently,
some payments to the Company's named executive  officers could be subject to the
limitation  imposed by the Code section  162(m).  Options granted under the 1996
LTIP are designed to qualify as exempt performance-based compensation.

    Rationale for CEO Compensation

     In 1996, Dr. Keith's  compensation was determined as described above and is
generally consistent with all of the Company's executive officers.

         The Compensation Committee will base its subjective decisions regarding
Dr.  Keith's  annual  base salary on Dr.  Keith's  role in  advancing  important
corporate initiatives designed to enhance the Company's performance and position
as a leading manufacturer and marketer of ethnic hair products.  In addition, as
a part of its overall annual review of executive compensation,  the Compensation
Committee  will review Dr. Keith's base salary based on market  information  for
similar positions as well as changes in the salaries of chief executive officers
at companies comparable to the Company.


<PAGE>


                                                       21


         To recognize sustained long-term  performance,  in March 1997 the Stock
Plan  Committee  granted Dr. Keith an option to acquire 50,000 shares of Class A
Common Stock. These options have an exercise price per share equal to $12.00 and
will become  exercisable only if specified stock price  performance  targets are
attained by the Company.


                                                     Compensation Committee

                                                     Abbey J. Butler
                                                     John L. Sabre


Performance Graph

         The  following  graph  compares (i) the  cumulative  total  stockholder
return  on the  Class A Common  Stock  with  (ii) the  cumulative  return of the
Russell 2000 Stock Index ("Russell  2000") and the Media General  Industry Group
121 - Cosmetics and Grooming Index ("MG  Cosmetic/Grooming").  The graph assumes
that the value of an  investment  in the Common Stock and in each index was $100
on October 15, 1996, and that all dividends were reinvested.

         The Russell 2000 and the MG Cosmetic/Grooming are market-capitalization
weighted.   The  MG  Cosmetic/Grooming  is  comprised  of  30  consumer  product
manufacturers, including the following publicly traded companies: Advantage Life
Products, Inc.,  Alberto-Culver Company - Class B, Alfin, Inc., Aloette Cosmetic
Inc.,  American Safety Razor Company,  Applewoods,  Inc.,  Avon Products,  Inc.,
Beaticontrol  Cosmetics,  Inc., Carson, Inc., CCA Industries,  Inc.,  Chromatics
Color Sciences  International  Inc.,  Cosmetic Group USA Inc., Del  Laboratories
Inc., DEP Corp., DEP Corp - Class A, Dial Corporation,  Electronic Hair Styling,
Inc., Erox Corporation,  Estee Lauder  Companies,  Inc., French Fragrances Inc.,
Gillette Company,  Guest Supply,  Inc., Jean Philippe  Fragrances Inc., Mem Co.,
Inc.,  Nutramax Products,  Inc., Parlux Fragrances Inc.,  Revlon,  Inc., Stephan
Co., Styling Technology Corp., Tristar Corporation.



<PAGE>


                                                       22

Performance Graph


Measurement Period    Company     Russell 2000 Index     MG Cosmetic/Grooming
10/15/96               100.00          100.00                 100.00
10/31/96               106.56          100.00                 100.00
11/29/96                91.80          104.12                 100.85
12/31/96                90.98          106.85                 104.84


                                       Value on          Period Return
                                   December 31, 1996 Oct. 15, 1996-Dec. 31, 1996
Carson, Inc......................... $90.98                   -9.02%
Russell 2000 Index..................$106.85                    6.85%
Media General Cosmetic/
     Grooming Index...              $104.84                    4.84%







<PAGE>


                                                       23


                  STOCKHOLDER PROPOSALS FOR 1998 ANNUAL MEETING

         Proposals by  stockholders  of the Company  intended to be presented at
the 1998 Annual Meeting of Stockholders must be received by the Secretary of the
Company at its principal  executive  office, on or before December 3, 1997 to be
eligible for inclusion in the Company's  Proxy  Statement and proxy  relating to
that meeting.

         According to the Company's  Restated Bylaws,  for a proposal for action
to  be  properly  presented  by  any  stockholder  at  an  annual  meeting,  the
stockholder must have given timely notice thereof in writing to the Secretary of
the Company at its principal executive offices not less than sixty (60) days nor
more than  ninety  (90) days  prior to the first  anniversary  of the  preceding
year's annual meeting.


                      MISCELLANEOUS INFORMATION

         The cost of this  solicitation of proxies will be borne by the Company.
The  Company  will  request  certain  banking  institutions,   brokerage  firms,
custodians, trustees, nominees, and fiduciaries to forward solicitation material
to the  beneficial  owners  of  shares  of the  Company  held of  record by such
persons, and the Company will reimburse reasonable forwarding expenses.  Regular
employees of the Company may solicit proxies personally or by mail, telephone or
telegraph. In addition, the Company has retained Phoenix Communications, Inc. to
assist  in the  distribution  of the  proxies  and  proxy  statements  for a fee
estimated not to exceed $4,000 plus out-of-pocket expenses.

         The Annual Report of the Company for 1996, which accompanies this proxy
statement, includes a copy of the Company's Form 10-K Transition Report for 1996
to the Securities and Exchange Commission and financial statements and schedules
thereto.  Upon request and payment of the cost of reproduction,  the exhibits to
the Form 10-K will be furnished.  Such written request should be directed to the
Secretary of the Company at the address stated herein.

         The form of proxy and the Proxy  Statement  have been  approved  by the
Board and are being mailed and delivered to stockholders by the authority of the
Board.


                                                 Leroy Keith
                                                 Chairman of the Board & Chief
                                                 Executive Officer


April 2, 1997




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