CARSON INC
DEF 14A, 1999-04-30
PERFUMES, COSMETICS & OTHER TOILET PREPARATIONS
Previous: FRONTIERVISION OPERATING PARTNERS LP, 8-K, 1999-04-30
Next: UNITED AUTO GROUP INC, 10-K/A, 1999-04-30



                    









                                                                  April 30, 1999
                                                                                



Dear Stockholder:

          On behalf of the Board of Directors,  I am pleased to extend to you an
invitation to attend the 1999 Annual  Meeting of  Stockholders  of Carson,  Inc.
(the "Company") to be held on Tuesday, June 15, 1999 beginning at 9:30 a.m., New
York City time, in Conference Room 54C at the offices of Milbank,  Tweed, Hadley
& McCloy LLP, One Chase Manhattan Plaza, New York, NY 10005.

          The  notice  of  meeting  and  proxy  statement  which  appear  on the
following pages contain  information about matters which are to be considered at
the meeting.  During the meeting we will also review  operating  results for the
past  year  and  present  other  information  concerning  the  Company  and  its
subsidiaries.  The meeting should be interesting and informative and we hope you
will be able to attend.

          Whether or not you attend,  it is important  that your shares be voted
at this meeting. In order to ensure that your shares are voted, please complete,
date, sign and return the enclosed proxy in the enclosed  postage-paid  envelope
at your  earliest  convenience.  If you  attend the  meeting in person,  you may
withdraw  your  proxy  and  vote  your  stock  if you  desire  to do  so.  Every
stockholder's vote is important, whether you own a few shares or many.

Sincerely yours,


/S/ Roy Keith
Roy Keith
Chairman of the Board





 Carson, Inc., 64 Ross Road, Savannah Industrial Park, Savannah, Georgia 31405 




<PAGE>



                    Notice of Annual Meeting of Stockholders
                            to be held June 15, 1999


To the Holders of Common Stock of
CARSON, INC.:

         The Annual  Meeting of  Stockholders  of Carson,  Inc.  will be held on
Tuesday, June 15, 1999 beginning at 9:30 a.m., New York City time, in Conference
Room 54C at the  offices  of  Milbank,  Tweed,  Hadley & McCloy  LLP,  One Chase
Manhattan Plaza, New York, NY 10005, for the following purposes:

     (1)    To elect four directors  of the Company, each to serve for a term of
             three years;

     (2)    To ratify the  appointment  by the Board  of Directors of Deloitte &
            Touche LLP as independent auditors for 1999;

     (3)    To adopt the Carson, Inc. 1996 Long-Term Incentive Plan; and

     (4)    To  transact  such other business  as may  properly  come before the
            meeting.

         These  matters  are more  fully  discussed  in the  accompanying  proxy
statement.

         The close of  business  on May 14,  1999 has been fixed as the date for
determining  the  stockholders  who are entitled to notice of and to vote at the
annual  meeting.  All  stockholders,  whether  or not they  expect to attend the
annual  meeting in person,  are requested to mark,  date,  sign,  and return the
enclosed form of proxy in the accompanying envelope.

         The Annual Meeting for which this notice is given may be adjourned from
time to time without  further notice other than  announcement  at the meeting or
any  adjournment  thereof.  Any business for which notice is hereby given may be
transacted at any such adjourned meeting.

                       By Order of the Board of Directors

                       /S/ Roy Keith
                       Roy Keith
                       Chairman of the Board


Savannah, Georgia
April 30, 1999

<PAGE>



                                 PROXY STATEMENT
                                       OF
                                  CARSON, INC.
                                  64 Ross Road
                            Savannah Industrial Park
                             Savannah, Georgia 31405


                                TABLE OF CONTENTS                           Page

GENERAL........................................................................1
     Solicitation of Proxies; Vote Required....................................1
     Principal Stockholders and Management Ownership...........................3
     Compliance with Section 16(a) of the Exchange Act.........................5
CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS.................................6
PROPOSAL NUMBER 1: ELECTION OF DIRECTORS.......................................9
     Nominees for Three-Year Terms Expiring in 2002............................9
     Directors Continuing in Office Until 2000................................10
     Directors Continuing in Office Until 2001................................10
PROPOSAL NUMBER 2:  RATIFICATION OF AUDITORS..................................11
PROPOSAL NUMBER 3:  ADOPTION  OF  THE  CARSON,  INC.  1996  LONG-TERM  INCENTIVE
PLAN..........................................................................12

     Purpose..................................................................13
     Number Of Shares.........................................................13
     Administration...........................................................13
     Eligibility..............................................................14
     Awards Under The Plan....................................................14
     Forfeiture Upon Termination..............................................15
     Change Of Control........................................................16
     Amendment, Suspension Or Termination Of The Plan.........................16
     Certain Federal Income Tax Consequences Of The Plan......................17
     Effective Date...........................................................21
     Approval Of The Carson, Inc. 1996 Long-Term Incentive Plan...............21

OTHER BUSINESS................................................................21

INFORMATION REGARDING DIRECTORS,  NOMINEES AND EXECUTIVE
OFFICERS......................................................................22

     Executive Officers.......................................................22
     Meetings and Committees of the Board of Directors........................23

COMPENSATION AND OTHER TRANSACTIONS WITH EXECUTIVE OFFICERS AND DIRECTORS.....25
     Executive Officer Compensation...........................................25
         Summary Compensation Table                                           25
     Option Grants in Last Fiscal Year........................................26

                                       i

<PAGE>



     Option/SAR Exercises and Holdings........................................27
     Long Term Incentive Plans................................................27
     Employment Agreements....................................................27
     Compensation of Directors................................................30
     Compensation Committee Interlocks and Insider Participation..............32
     Compensation Committee Report on Executive Compensation..................32
PERFORMANCE GRAPH.............................................................35
STOCKHOLDER PROPOSALS FOR 2000 ANNUAL MEETING.................................36
MISCELLANEOUS INFORMATION.....................................................36

APPENDIX A - CARSON, INC. 1996 LONG-TERM INCENTIVE PLAN

                                       ii


<PAGE>



                                     GENERAL

Solicitation of Proxies; Vote Required

         The Board of Directors  (the "Board") of Carson,  Inc. (the  "Company")
solicits your proxy in connection  with the Annual Meeting of Stockholders to be
held on Tuesday,  June 15, 1999  beginning at 9:30 a.m.,  New York City time, in
Conference Room 54C at the offices of Milbank,  Tweed,  Hadley & McCloy LLP, One
Chase  Manhattan  Plaza,  New York,  NY 10005,  and at any  adjournment  of such
meeting (the "Annual Meeting"). Malcolm Yesner and Robert W. Pierce are named as
proxies  in the proxy card  enclosed  with this  proxy  statement  and have been
designated as proxies by the Company.  This proxy statement,  the proxy card and
the Company's  1998 Annual Report are first being mailed to  stockholders  on or
about May 19, 1999.

         Each  stockholder  of record at the close of  business  on May 14, 1999
(the "Record Date") is entitled to (i) one vote for each share of Class A common
stock, par value $.01 per share, of the Company (the "Class A Common Stock") and
(ii) ten votes for each share of Class C common stock, par value $.01 per share,
of the Company  (the "Class C Common  Stock",  together  with the Class A Common
Stock,  the "Voting Stock") held on that date upon each matter to be voted on by
the  stockholders  at the Annual  Meeting.  Holders of Class A Common  Stock and
Class C Common Stock will vote  together  upon each matter to be voted on at the
Annual  Meeting as a single  class.  At the close of business on April 23, 1999,
there were 9,816,162  shares of Class A Common Stock  outstanding  and 5,304,700
shares of Class C Common Stock  outstanding.  There is no  cumulative  voting of
Voting Stock.

         A majority  of the voting  power of the Voting  Stock,  represented  in
person or by proxy,  constitutes a quorum for purposes of holding an election of
directors and the ratification of Deloitte & Touche LLP as independent  auditors
of the Company. In the case of votes on such matters,  the votes of Voting Stock
represented  by a duly  executed  and  returned  proxy card will be counted  for
purposes  of  establishing  a quorum,  despite  the fact that the  holder of the
shares has withheld  authority  with respect to the election of  directors,  has
indicated an  abstention  with respect to one or more of the other  proposals or
the  proxy  card  indicates  a  broker  non-vote  with  respect  to one or  more
proposals.

         If a quorum, as determined above, is present,  a plurality of the votes
cast at the Annual  Meeting is  required  for the  election of  directors  and a
majority  of  the  votes  cast  at  the  Annual  Meeting  is  required  for  the
ratification  of the  appointment  of  Deloitte  &  Touche  LLP  as  independent
auditors.  Abstentions  will not be treated as votes cast and,  therefore,  will
have no legal effect with respect to either of the above matters as presented at
the Annual Meeting.

         Under  applicable New York Stock Exchange rules,  establishing a quorum
for purposes of adopting the proposal for the Company's 1996 Long-Term Incentive
Plan (the "1996  LTIP")  requires the total vote cast on the matter to represent
over  50% in  interest  of all  securities  entitled  to vote  on the  proposal.
Additionally,  broker non-votes may not be counted toward such a quorum. If such
a quorum is present  with  respect to the proposal for the 1996 LTIP, a majority
of the votes cast (which  include  abstentions  under  applicable New York Stock
Exchange  rules)  at the  Annual  Meeting  is  required  for  its  adoption.  An
abstention  on the  proposal  for the 1996 LTIP  will have the  effect of a vote
"against" the proposal.

                                       1
<PAGE>


         Brokers  holding shares in street name for beneficial  owners must vote
those shares in accordance with specific instructions, if any, they receive from
the owner;  provided that under applicable rules of the New York Stock Exchange,
if specific  instructions  are not received,  brokers have the authority to vote
the shares in their  discretion on certain  "routine"  matters.  Absent specific
instructions   from  the  beneficial  owners  of  the  shares  in  the  case  of
"non-routine" matters, the brokers may not vote the shares with respect to those
matters.  The election of directors and the  ratification  of the appointment of
Deloitte & Touche LLP as the Company's  auditors are considered  routine matters
on which brokers may vote in their discretion absent specific  instructions from
the beneficial owners of the shares. The approval of the 1996 LTIP is considered
a  non-routine  matter on which  brokers may not vote in their  discretion.  Any
shares  as to which a broker  or  nominee  does  not have  discretionary  voting
authority  under  applicable New York Stock Exchange rules will be considered as
shares  not  entitled  to vote  and  will  therefore  not be  considered  in the
tabulation of the votes.

         When the enclosed  proxy card is returned,  properly  executed,  and in
time for the Annual Meeting, the shares represented thereby will be voted at the
Annual Meeting. All proxies will be voted in accordance with the instruction set
forth on the proxy card,  but if proxies  which are executed and returned do not
specify a vote on the  proposals  considered,  the proxies will be voted (i) FOR
the election as directors of the individuals nominated by the Board of Directors
named below,  (ii) FOR  ratification of the appointment of Deloitte & Touche LLP
as the  Company's  independent  auditors  for 1999 and  (iii)  FOR the  proposed
adoption of the Company's 1996 Long-Term  Incentive Plan. Any stockholder giving
a proxy  has the right to  revoke  it at any time  before  the proxy is voted by
giving  written  notice of  revocation  to the  Secretary of the Company (at the
address set forth above), by submitting a properly-executed,  subsequently-dated
proxy or by voting in person at the Annual Meeting.

                                       2

<PAGE>



Principal Stockholders and Management Ownership

         The  following  table  sets forth  certain  information  regarding  the
beneficial  ownership of the  Company's  Class A Common Stock and Class C Common
Stock  outstanding  as of April 23, 1999 by (i) each person known by the Company
to  beneficially  own more than 5% of the  outstanding  shares of Class A Common
Stock or Class C Common Stock, (ii) each of the Company's directors and nominees
for  director,  (iii) each of the executive  officers  whose name appears in the
summary  compensation  table and (iv) all directors and executive  officers as a
group.  Unless  otherwise noted in the footnotes to the table, the persons named
in the table have sole voting and  dispositive  power with respect to all shares
of Common Stock indicated as being beneficially owned by them.

<TABLE>
<S>                                                        <C>          <C>                  <C>             <C>   
                                                          Class A Common Stock (a)         Class C Common Stock (a)
                 Name and Address of
                  Beneficial Owners
                                                           Number       % of Class           Number          % of Class
                                                                        (In thousands, except footnotes)

DNL Partners Limited Partnership(b)...................       0              0                 3,015             56.8%
c/o Morningside Capital Group L.L.C.
One Morningside Drive, North
Suite 200
Westport, CT 06880

Morgan Guaranty Trust Company(c)......................       0              0                 1,069             20.1%
c/o J.P. Morgan Investment Management
522 Fifth Avenue
New York, NY 10036

M&A Investments, Inc. (d)                                  1,360          13.9%                 0                 0
5910 North Central Expressway, Suite 1780
Dallas, TX 75206

Indosuez Carson Partners(e)                                 569            5.8%                 0                 0
c/o Indosuez Capital
1211 Avenue of the Americas
7th Floor
New York, NY 10036-8701

Leroy Keith(f)........................................        0            0                  341              6.4%

Gregory J. Andrews (g)................................      300            3.1%                 0                 0

Malcolm Yesner(h).....................................      130            1.3%                 0                 0

Robert W. Pierce (i)..................................      109            1.1%                 0                 0

Donald N. Riley(j)....................................        9             *                   0                 0

Richard A. Bozzell(j).................................       28             *                   0                 0

Lawrence E. Bathgate, II(k)(l)........................       69             *                   0                 0

Jack Kemp(m)..........................................       18             *                  46                 *

John L. Sabre(n)......................................       50             *                  23                 *

Vincent A. Wasik(b)(l)................................       72             *               3,015              56.8%

Melvyn J. Estrin(m)...................................       18             *                  12                 *

Abbey J. Butler(n)....................................       28             *                  12                 *

James L. Hudson(k)(m).................................       27             *                   0                 *

Suzanne de Passe(m)...................................       64             *                  12                 *

All Directors and Officers as a Group (17 persons)....      904            9.1%             3,461              65.2%

</TABLE>
                                       3
<PAGE>



- ---------------

*    Less than 1%.
(a)  Based on 9,816,162 and 5,304,700 outstanding shares of Class A Common Stock
     and Class C Common Stock, respectively. All of the Company's Class B Common
     Stock  (which was  non-voting  stock  convertible  into  voting  stock upon
     transfer in certain  circumstances)  was  converted  into shares of Class A
     Common  Stock on January 15,  1999.  Each share of Class C Common  Stock is
     convertible  at any time,  at the option of the  holder,  into one share of
     Class A Common Stock.  Stockholders are entitled to one vote for each share
     of Class A Common  Stock  and ten  votes  for each  share of Class C Common
     Stock.  Calculation  of  percentage  of  beneficial  ownership  assumes the
     exercise of all options and warrants exercisable within 60 days of the date
     hereof only by the respective named stockholder.
(b)  Mr.  Wasik has a 50.1%  ownership  interest in the  general  partner of DNL
     Partners,  DNL Group  L.L.C.,  and  therefore  is deemed to have voting and
     dispositive control as to the shares held by DNL Partners.  Messrs.  Wasik,
     Bathgate and Hudson,  who serve as  directors of the Company,  are, or have
     interests in,  limited  partners of DNL Partners,  including in the case of
     Messrs.  Wasik and Bathgate,  ownership  interests in  Morningside  Capital
     Group L.L.C., one of the limited partners in DNL Partners.
(c)  As reported on Schedule 13G/A dated December 31, 1998 filed by J.P.  Morgan
     & Co.,  Incorporated,  as parent holding company.  Includes Morgan Guaranty
     Trust Company of New York; J.P. Morgan Investment Management, as Investment
     Advisor  and J.P.  Morgan  Florida  Federal  Savings  Bank,  as  Investment
     Advisor.
(d)  As previously  reported,  M&A Investments,  Inc. ("M&A")  disclosed that it
     held an  approximately  14% limited  partnership  interest in DNL  Partners
     which it acquired  before the Company became a reporting  company under the
     Securities Exchange Act of 1934 (the "Exchange Act").  Pursuant to a letter
     agreement,  M&A  requested the  distribution  of Class C Common Stock in an
     amount  representing the constructive  interest in the Company then held by
     M&A through its interest in DNL Partners. According to a Schedule 13D filed
     November 19, 1998 by M&A and NII Health Care  Corporation  ("NIIHCC"),  M&A
     beneficially owned 1,359,690 shares of Class A Common Stock on November 16,
     1998  after  giving  effect  to  such   distribution  and  a  corresponding
     conversion  of  1,359,690  shares of Class C Common Stock to Class A Common
     Stock. As reported in such Schedule 13D, NIIHCC beneficially owned 372,000
     shares of Class A Common Stock.
(e)  As of April 29,  1999 as  reported by First  Union  National  Bank  ("First
     Union"),  transfer  agent to the  Company.  In  addition,  First Union also
     reported that  Indosuez CM II, Inc.  held 258,213  shares of Class A Common
     Stock as of April 29, 1999.
(f)  Consists solely of Class C Common Shares  transferred from the DNL Partners
     Limited  Partnership  Voting  Trust to  individual  ownership  by Dr. Keith
     following  termination  on November  11, 1998 of a Voting  Trust  Agreement
     dated  August 23, 1995.  In addition,  Dr. Keith owns 100 shares of Class A
     Common Stock.
(g)  Includes  300,000  shares  of Class A  Common  Stock  underlying  currently
     exercisable  stock  options  which vested upon the death of Mr.  Andrews on
     February 21, 1999.
(h)  Includes  11,000  shares  of  Class A  Common  Stock  underlying  currently
     exercisable stock options.
(i)  Includes  86,666  shares  of  Class A  Common  Stock  underlying  currently
     exercisable  stock options.
(j)  Includes  9,167  shares  of  Class  A  Common  Stock  underlying  currently
     exercisable stock options for Mr. Riley.  Includes 18,167 shares of Class A
     Common  Stock  underlying  currently  exercisable  stock  options  for  Mr.
     Bozzell.
(k)  These  directors  are, or  have direct  or indirect  interests  in, limited
     partners of DNL Partners. See Note (b).
(l)  Includes  5,000  shares  of  Class  A  Common  Stock  underlying  currently
     exercisable stock options.  Also includes 16,932 restricted shares of Class
     A  Common  Stock  awarded  under  the  1996  Non-Employee  Director  Equity
     Incentive  Program  (the  "Outside  Directors  Program") on May 9, 1997 and
     November  20, 1998 which have not yet vested.  903 and 904 shares will vest
     on May 9, 1999 and May 9, 2000, respectively. 5,041, 5,042 and 5,042 shares
     will vest on November  20,  1999,  November 20, 2000 and November 20, 2001,
     respectively.  Under the Outside Directors  Program,  Outside Directors are
     permitted to vote restricted shares which have not yet vested.
(m)  Includes  5,000  shares  of  Class  A  Common  Stock  underlying  currently
     exercisable stock options.  Also includes 11,932 restricted shares of Class
     A Common Stock awarded under the Outside  Directors  Program on May 9, 1997
     and  November  20, 1998 which have not yet vested.  903 and 904 shares will
     vest on May 9, 1999 and May 9, 2000,  respectively.  3,375, 3,375 and 3,375
     shares will vest on November 20,  1999,  November 20, 2000 and November 20,
     2001, respectively.  Under the Outside Directors Program, Outside Directors
     are permitted to vote restricted shares which have not yet vested.
(n)  Includes  5,000  shares  of  Class  A  Common  Stock  underlying  currently
     exercisable stock options.  Also includes 23,932 restricted shares of Class
     A Common Stock awarded under the Outside  Directors  Program on May 9, 1997
     and  November  20, 1998 which have not yet vested.  903 and 904 shares will
     vest on May 9, 1999 and May 9, 2000,  respectively.  7,375, 7,375 and 7,375
     shares will vest on November 20,  1999,  November 20, 2000 and November 20,
     2001, respectively.  Under the Outside Directors Program, Outside Directors
     are permitted to vote restricted shares which have not yet vested.

                                       4

<PAGE>



Compliance with Section 16(a) of the Securities Exchange Act of 1934

         Section  16(a) of the  Securities  Exchange Act of 1934 (the  "Exchange
Act")   requires  the  directors,   executive   officers  and  persons  who  own
beneficially  more than 10% of certain equity  securities of the Company to file
reports  of  ownership  with the  Commission.  Copies  of all such  reports  are
required to be furnished to the  Company.  Based on the reports  received by the
Company (and on written representations from the reporting persons), the Company
believes  that each of the  Company's  directors,  officers  and 10%  beneficial
owners of its Class A Common Stock filed on a timely basis the required Forms 3,
4 or 5 at the  time  such  forms  were  due,  except  for  Malcolm  Yesner,  who
inadvertently failed to file on a timely basis Form 3 and Form 4 with respect to
six transactions.

                                       5

<PAGE>



                 CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

Morningside

         The Company's  subsidiary,  Carson Products Company ("Carson Products")
and Morningside Capital Group, L.L.C.  ("Morningside") entered into a Management
Assistance  Agreement  dated  August  23,  1995 (as  amended,  the  "Morningside
Management  Agreement"),  pursuant  to which  Morningside  agreed to supply  the
services  of Vincent A. Wasik (a  principal  member of  Morningside)  to provide
advice and  assistance  with  respect  to (i) the  formulation  of a  "strategic
direction";  (ii)  the  formulation  of  business  plans,  capital  budgets  and
financial strategies;  (iii) the formulation of marketing, sales and operational
plans; (iv) the evaluation of investment and acquisition opportunities;  and (v)
dealings with banks and other lending  institutions.  Such services are provided
for a fee of  $350,000  per year,  payable on a monthly  basis in  advance  plus
reimbursement for out-of-pocket  expenses.  The Morningside Management Agreement
provides that Carson Products will indemnify Morningside, its members, employees
and  agents,   including  Mr.  Wasik,  for  all  actions,  claims,  damages  and
liabilities  based upon or arising from the  acceptance of or performance of the
obligations of Morningside  under the Morningside  Management  Agreement  (other
than actions resulting from gross negligence,  willful  misconduct or a material
breach of the Morningside Management Agreement by Morningside or Mr. Wasik). The
termination  date of the  Morningside  Management  Agreement is August 23, 2003;
however,  the term of the agreement shall continue after such  termination  date
until terminated by not less than 30 days' advance notice by either party. Under
the Morningside Management Agreement, the Company paid Morningside approximately
$127,000 for reimbursement of out-of-pocket expenses in 1998.

         Additionally,  for the term of the  Morningside  Management  Agreement,
Morningside  has  agreed  that  neither  it nor  Mr.  Wasik  shall  directly  or
indirectly  (i) own (other than  through the  ownership  of five percent (5%) or
less of any class of  securities  registered  under the Exchange  Act),  manage,
operate,  represent,  promote,  consult  for,  control  or  participate  in  the
ownership,  operation,  acquisition or management of any business  manufacturing
and/or  distributing  ethnic hair care  products or cosmetics  within a 500-mile
radius of Carson Products'  headquarters,  or (ii) solicit (other than on behalf
of Carson Products or any of its  affiliates),  divert or take away the business
of any customers of Carson  Products or any of its affiliates or any prospective
customers of Carson Products or any of its affiliates.

         In  connection  with  the  Johnson  Products  acquisition,  Morningside
received fees of $500,000 from the Company for  arranging  and  negotiating  the
financing for the  acquisition  and  performing  other  consulting and financial
advisory services.  The Company reimbursed Morningside for approximately $61,000
of  out-of-pocket  expenses  incurred in  connection  with the  acquisition.  In
addition,  the  Company  reimbursed  Morningside  for  approximately  $94,000 of
expenses related to the debt refinancing and the sale of Cutex in 1998.

                                       6
<PAGE>



AM Cosmetics

         Morningside  AM Acquisition  Corp.  ("AM  Acquisition")  entered into a
Subscription Agreement dated as of June 26, 1996 (the "Subscription  Agreement")
with Carson  Products,  providing  for the  purchase  by Carson  Products of 300
shares of  cumulative  payment-in-kind  Preferred  Shares  (the  "PIK  Preferred
Shares")  issued  by AM  Acquisition,  at a  price  of  $10,000  per  share.  AM
Acquisition  was formed by Morningside on behalf of an investor group to acquire
the assets of Arthur  Matney Co.,  Inc.  Certain key  management  personnel  and
shareholders of the Company are or have been key management and  shareholders of
AM Cosmetics.  AM Cosmetics  sells several  brands of budget  cosmetics,  one of
which is targeted at the African-American consumer. The PIK Preferred Shares are
non-voting  and are  entitled  to  cumulative  dividends  payable  quarterly  in
additional PIK Preferred  Shares at a rate of 12% per annum.  Additionally,  the
PIK Preferred  Shares are subject to redemption in whole at the option of Carson
Products  on or after July 1,  2005,  at the  stated  value per share  (which is
$10,000  per  share)  plus an amount in cash  equal to all  accrued  and  unpaid
dividends on the PIK Preferred  Shares.  During 1998,  AM Cosmetics  experienced
significant financial difficulties and management turnover. The Company recorded
a charge  of $3.7  million  to write  off its  investment  in the PIK  Preferred
Shares, as a result of what management believes is permanent  impairment in this
asset.

         Concurrent  with its  investment  in AM  Acquisition,  Carson  Products
entered into a Management  Agreement  (the "Carson - AM  Management  Agreement")
with AM  Cosmetics,  pursuant  to which  Carson  Products  agreed to manage  the
business  operations of and provide  certain other services to AM Cosmetics.  In
return,  Carson Products was entitled to fees equal to 1% of AM Cosmetics annual
net sales subject to a minimum of $500,000 for 1997. The contract was amended in
1997 to provide a fixed fee of $250,000 for 1998 and  thereafter.  For the years
ended  December 31, 1998 and 1997,  the Company  received  $42,000 and $500,000,
respectively,  in management fees. The Company did not receive and therefore did
not accrue revenue for the entire  $250,000 of fees in 1998 due to the financial
difficulties  experienced by AM Cosmetics.  In November 1998 AM Cosmetics served
written notice of termination of the Carson-AM Management Agreement.

         Pursuant to the Carson-AM  Management  Agreement,  the parties  entered
into a manufacturing agreement in May 1997 which will expire on May 1, 1999 (the
"AM  Manufacturing  Agreement").   Under  the  AM  Manufacturing  Agreement,  AM
Cosmetics  manufactured  the Dark & Lovely line of cosmetics  and the Cutex nail
enamel/treatments  and nail care  treatment  products in accordance  with Carson
Products' specifications. AM Cosmetics was entitled to a 25% profit margin above
all costs, including general and administrative costs, on the cosmetics products
it produced under the AM Manufacturing Agreement,  except for Cutex products for
which the pricing was specified by SKU. The Company purchased approximately $4.7
million and $2.0 million from AM Cosmetics in 1998 and 1997, respectively, under
the AM Manufacturing  Agreement.  Currently,  no production is being carried out
pursuant to this contract.

                                       7
<PAGE>



         Carson  Products  and  AM  Cosmetics  also  entered  into a  sales  and
marketing agreement (the "AM Sales/Marketing  Agreement") in accordance with the
Carson-AM Management Agreement in 1997. Under the AM Sales/Marketing  Agreement,
AM Cosmetics  was entitled to a 7.5% sales  commission on its sales of all Cutex
products.  Such sales commission was approximately $1.5 million and $1.2 million
in 1998 and 1997,  respectively.  In December  1998,  the Company served written
notice of its intention to terminate the AM Sales/Marketing Agreement.

         In December 1998 AM Cosmetics instituted an AAA arbitration  proceeding
in New York against the Company.  In its first claim, AM Cosmetics  asserts that
the Company  breached the Carson-AM  Management  Agreement by failing to provide
management level personnel, thus causing AM Cosmetics to hire its own management
team at its own cost and expense. In its second claim, AM Cosmetics asserts that
the  Company  breached  the AM  Manufacturing  Agreement  by  failing  to pay AM
Cosmetics  for  manufacturing  certain  goods and  failing to  reimburse  it for
certain marketing and research costs. Arbitrators were recently selected, and an
initial conference with the arbitration panel is expected in the near future. AM
Cosmetics  has not yet  specified  its damages or provided  any  calculation  of
alleged  losses.  The Company  disputes AM  Cosmetics'  claim for damages and is
vigorously  defending the matter.  At this time, the ultimate  resolution of the
claims is unknown but is not expected to have a materially adverse effect on the
Company's financial position, results of operations or cash flows.

         In addition to the proceedings  described above, the  Company  filed on
April 29, 1999  a civil  suit  against  AM Cosmetics  for  breach of contract in
connection with  the AM Sales/Marketing  Agreement.  In  its  suit, the  Company
intends to seek  damages in excess of $30  million  from  AM  Cosmetics  arising
from the  failure of AM Cosmetics to use its best efforts to market, distribute,
sell and promote the Company's Cutex brand nail polish and remover in the United
States  and Puerto  Rico as  provided  in the AM  Sales/Marketing Agreement  and
arising from the subsequent deterioration of  the Cutex nail polish and  remover
businesses.

     Dr.  Leroy  Keith,  Chairman  of the  Company,  and  Vincent  A.  Wasik,  a
controlling  stockholder,  a Director and Chairman of the Executive Committee of
the Company and Lawrence E. Bathgate,  II, a Director of the Company,  each have
ownership  interests  in AM  Cosmetics.  Dr.  Keith  serves  as a  member  of AM
Cosmetics' Board of Directors. In addition, Mr. Bathgate serves as AM Cosmetics'
Chairman of the Board.

                                       8
<PAGE>



                    PROPOSAL NUMBER 1: ELECTION OF DIRECTORS

         The Company's  Amended and Restated  Certificate of  Incorporation  and
Restated  Bylaws  provide  that the members of the Board  shall be divided  into
three  classes  with  approximately  one-third  of the  directors  to stand  for
election  each  year  for  three-year  terms.  The  total  number  of  directors
comprising  the Company's  Board is currently  set by the Board  pursuant to the
Company's  Restated Bylaws at eleven.  One Board position became vacant upon the
death on February 22, 1999 of Gregory J. Andrews.  Of the ten sitting directors,
four members of the Board have terms expiring, and are nominees for election, at
the 1999 Annual  Meeting of  Stockholders,  three members have terms expiring at
the 2000 Annual Meeting of Stockholders and three members have terms expiring at
the 2001 Annual Meeting of Stockholders.

         Unless  instructions to the contrary are given, all proxies received by
the Company will be voted for the election of the four  individuals  named below
as nominees  for  election as  directors of the Company to hold office until the
2002 Annual Meeting of  Stockholders  or until their  respective  successors are
elected and qualified. Each of the nominees has indicated a willingness to serve
as a director  if elected.  Should any nominee not be a candidate  at the Annual
Meeting,  all such  proxies  so  received  will be  voted in favor of the  other
nominees and for such substitute  nominee (if any) as shall be designated by the
Board, or the number of directors may be reduced by the Board.

         The Board recommends that the  stockholders  vote FOR the four nominees
named below.

         Certain  information (as of April 30, 1999) concerning each of the four
nominees  for election as  director,  and each  current  director in the classes
continuing in office, is set forth below and on the following pages:


Nominees for Three-Year Terms Expiring in 2002

         Leroy Keith (age 60)  currently  serves as Chairman of the Board of the
Company. He became a Director of the Company upon its inception in May 1995, and
served as Vice President  until August 1996,  when he became  Chairman and Chief
Executive  Officer.  Dr. Keith became  Chairman and Chief  Executive  Officer of
Carson Products concurrently with the Company's acquisition of Aminco, Inc. (the
"Aminco  Acquisition")  in  August  1995.  He has  served  as a  Director  of AM
Cosmetics since June 1996. He served on the Board of Directors of Aminco,  Inc.,
from  June 1994 to  August  1995.  Prior to that,  he  served  as  President  of
Morehouse  College  from  1987 to 1994.  Dr.  Keith is a member  of the Board of
Directors of Evergreen Keystone Investment  Services,  the Mutual Funds Board of
Phoenix  Home  Life  Insurance  Company,   One  to  One/The  National  Mentoring
Partnership, Inc. and the National Committee for the Performing Arts of the John
F. Kennedy Center.

         Lawrence E. Bathgate (age 59) became a Director of the Company upon its
inception  in May 1995 and of  Carson  Products  in  August  1995.  He served as
Secretary  of the  Company  from May 1995 to  August  1996.  He also  serves  as
President and Chief Executive  Officer of Bathgate,  Wegener & Wolf, P.A., a law
firm with which he has been affiliated since 1970. Mr. Bathgate is a founder and
principal of Morningside. Additionally, he is currently Chairman of the Board of
AM Cosmetics and has served on the Board of Directors of AM Cosmetics since June
1996. He also serves on the Board of Trustees of Villanova University, the Board
of Regents  of Seton Hall  University  and  served as  Finance  Chairman  of the
Republican National Committee from 1988 to 1992.

                                       9
<PAGE>



         John L. Sabre (age 41) became a Director  of the Company in August 1996
and of Carson Products concurrent with the Aminco Acquisition in August 1995. He
currently serves as Senior Managing Director at First Dominion  Capital.  He was
previously employed as Managing Director of Indosuez Capital, a position he held
from April 1992 to August 1997. Prior to that, Mr. Sabre was a Vice President at
Kidder, Peabody & Co. from March 1990 to April 1992.

         Vincent A. Wasik (age 54) became Chairman of the Board of Directors and
President of the Company upon its inception in May 1995 and served as such until
August 1996.  Mr. Wasik  continues to serve as a Director of the Company and has
been a Director of Carson  Products since August 1995. He served as Acting Chief
Executive  Officer of the Company and of Carson Products during June 1998. He is
also a founder and serves as President of  Morningside.  From 1985 to 1995,  Mr.
Wasik served as President of Fidelco  Capital  Group.  He was also  President of
Wondercamp  Entertainment  Company  from 1994 to 1995.  He is also  currently  a
member  of  the  Board  of  Directors  of  One  to  One/The  National  Mentoring
Partnership, Inc., the National Committee for the Performing Arts of the John F.
Kennedy Center and the Board of Trustees for Boston College.

Directors Continuing in Office Until 2000

         Suzanne de Passe (age 51) became a Director of  the  Company  in August
1996 and of Carson  Products  in June  1996.  Ms.  de Passe has  served as Chief
Executive Officer of de Passe  Entertainment since 1991. She currently serves on
the Board of Directors of The American Film Institute and the Los Angeles Opera.

         James L.  Hudson (age 59) became  a Director of  the Company  in August
1996 and of Carson  Products in June 1996. Mr. Hudson has  served as Chairman of
JAH Development  Company since 1985.  Mr. Hudson  has served as  Chairman of the
Board  of  Trustees  of Morehouse College and  as a member of  the Board  of the
Metropolitan Washington Airports Authority.

         Jack Kemp (age 62) became a Director of the  Company in December  1996.
He  previously  served as a Director of Carson  Products  from  February 1996 to
August  1996,  when he resigned  to accept the  Republican  nomination  for Vice
President  of the United  States.  Mr. Kemp served as  Secretary  of Housing and
Urban Development for the U.S.  Government from 1989 to 1992. Mr. Kemp is also a
member of the Board of Directors of Landair, Cyrix Corp., Oracle Corp., Columbus
Trust Realty,  American Bankers Insurance Corp., and Worldcorp and has served as
Co-Director of Empower America since 1993.

Directors Continuing in Office Until 2001

         Malcolm R. Yesner (age 41) became President and Chief Executive Officer
of the Company in March 1999,  having  served as a Director of the Company since

                                       10
<PAGE>



October 1998. He has also served as President of International Operations of the
Company and Chief Executive  Officer of Carson  Holdings  Limited (South Africa)
since April 1998.  From 1992 to 1998, he held the position of Managing  Director
of Carson Holdings Ltd.  ("Carson South Africa").  Prior to joining Carson South
Africa,  Mr. Yesner held senior  management  positions  with Procter & Gamble in
Australia and Bristol Meyers Squibb Limited in South Africa.

         Abbey J.  Butler  (age 61) became a Director  of the  Company in August
1996 and of Carson  Products in June 1996.  Mr. Butler  currently  serves in the
following  capacities  for the  following  companies and  organizations:  Avatex
(formerly FoxMeyer Health Corporation),  Director from 1990,  Co-Chairman of the
Board of Directors from 1990, Co-Chief Executive Officer from 1990; Ben Franklin
Retail Stores,  Inc.,  Director from November 1991 to March 1997 and Co-Chairman
of the Board of Directors from 1994 to March 1997; C.B.  Equities Capital Corp.,
President from 1982 and Director from 1982;  Grand Bank  Corporation.,  Director
from  1994;  CST  Entertainment   Inc.,   Director  from  1994;  Imagyn  Medical
Technology,  Inc., Director from 1995; Cyclone Fence Corp.,  Director from 1995;
Phar-Mor,  Inc., Director from 1995,  Chairman and Chief Executive Officer;  The
American  University,  Trustee from 1986;  Starlight  Foundation,  Director from
1990; Executive Council of the National Committee for the Performing Arts of the
John F. Kennedy Center,  Director from 1989; and President's  Advisory Committee
on the Arts,  Member  from 1992.  Mr.  Butler is the former  Co-Chief  Executive
Officer of FoxMeyer Drug Company which,  along with FoxMeyer Health  Corporation
and certain other of its  subsidiaries  and  affiliates,  including Ben Franklin
Retail  Stores,  Inc.,  filed  for  protection  under  Chapter  11 of  the  U.S.
Bankruptcy Code on August 27, 1996.

         Melvyn J.  Estrin  (age 56) became a Director  of the Company in August
1996 and of Carson  Products in June 1996.  Mr. Estrin  currently  serves in the
following  capacities for the following  companies:  Avatex  (formerly  FoxMeyer
Health Corporation),  Director since 1990, Co-Chairman of the Board of Directors
from March 1991,  Co-Chief  Executive Officer from October 1991;  Washington Gas
Light Company, Director from October 1991; Grand Banc Inc., Director from August
1993; UroHealth Systems, Inc., Director from July 1995; Phar-Mor, Inc., Director
from  September  1995;  Centaur  Partners,  L.P.,  Managing  Partner  from 1990;
University Research Corporation,  Chief Executive Officer since 1978; and Estrin
International,  Chairman and Chief Executive  Officer since 1983. Mr. Estrin has
also  served  in the  following  capacities  for  the  following  companies  and
organizations:  Ben Franklin  Retail Stores,  Inc.,  Co-Chairman of the Board of
Directors from November 1991 to March 1997, Co-Chief Executive Officer from 1994
to March 1997,  Director from 1991 to March 1997;  University  of  Pennsylvania,
Trustee from 1990 to 1995; and  Commissioner  of the National  Capital  Planning
Commission,  appointed by the  President,  from 1993 to 1995.  Mr. Estrin is the
former  Co-Chief  Executive  Officer of FoxMeyer Drug Company which,  along with
FoxMeyer  Health   Corporation  and  certain  other  of  its   subsidiaries  and
affiliates,  including Ben Franklin  Retail Stores,  Inc.,  filed for protection
under Chapter 11 of the U.S. Bankruptcy Code on August 27, 1996.


                   PROPOSAL NUMBER 2: RATIFICATION OF AUDITORS

         The Board, acting upon the recommendation of the Audit Committee of the
Board,  has  appointed  the  firm of  Deloitte  &  Touche  LLP as the  Company's
independent  auditors for the year ending December 31, 1999.  Although action by
the  stockholders in this manner is not required,  the Board believes that it is

                                       11

<PAGE>

appropriate to seek stockholder ratification of this appointment in light of the
critical role played by  independent  auditors in  maintaining  the integrity of
Company financial controls and reporting.

         Therefore, a proposal to ratify the appointment of the firm of Deloitte
& Touche LLP as the principal  independent  auditors of the Company to audit the
financial  statements  of the Company and its  subsidiaries  for the year ending
December 31, 1999 will be presented to the  stockholders  at the Annual Meeting.
The firm has served as the principal  independent auditors for the Company since
August 1995. A representative of Deloitte & Touche LLP is expected to be present
at the Annual  Meeting and available to respond to  appropriate  questions  and,
although the firm has indicated  that no statement  will be made, an opportunity
for a statement will be provided.

         If the  stockholders do not ratify the appointment of Deloitte & Touche
LLP, the selection of independent  auditors will be reconsidered by the Board of
Directors.

         The Board recommends that stockholders vote FOR the proposal.


                       PROPOSAL NUMBER 3: ADOPTION OF THE
                   CARSON, INC. 1996 LONG-TERM INCENTIVE PLAN

     In 1996 the  Compensation  Committee of the Board  recommended to the Board
the adoption of the Carson,  Inc. 1996  Long-Term  Incentive  Plan (the "Plan"),
subject  to  shareholder   approval.   The  Board   subsequently   ratified  the
Compensation Committee's recommendation and adopted the Plan, subject to (a) the
occurrence of closing of the Company's initial public offering, (b) the approval
of the Plan by the Company's  Shareholders in accordance with Section 422 of the
Internal  Revenue  Code (the  "Code"),  and (c) the  approval of the Plan by the
Company's  shareholders  following the closing of the initial public offering in
accordance  with Section  162(m) of the Code and the  regulations  thereunder at
such time and to the  extent  required  by Treas.  Reg.  Section  1.162-27.  The
Company's  initial public  offering  closed in 1996 and the Plan was approved in
accordance with Section 422 of the Code prior to such closing. The Board has now
determined to submit the Plan, as amended,  to shareholders  pursuant to Section
162(m) of the Code.  Shareholders  are now  requested to approve the adoption of
the Plan.

     In 1999, the Board amended the Plan,  subject to shareholder  approval,  to
(a)  increase  the maximum  number of shares of common stock in respect of which
awards  may be granted or paid out under the Plan,  subject  to  adjustment,  by
750,000 shares from 600,000 shares to 1,350,000 shares, (b) increase the maximum
number of shares of common stock  underlying an award of stock options and stock
appreciation  rights  ("SARs")  that may be granted to all  participants  in the
aggregate in any calendar year by 200,000 shares, from 500,000 shares to 700,000
shares,  (c) increase the maximum number of shares of common stock underlying an
award of stock options and SARs that may be granted to an individual participant
in any calendar year by 300,000  shares,  from 200,000  shares to 500,000 shares
and (d) revise the effective date provision of the Plan. Shareholder approval of
the Plan will also constitute  shareholder  approval of the amendments described
above.

                                       12

<PAGE>

     A general description of the basic features of the Plan, as amended, is set
forth below.  Such  description is qualified in its entirety by reference to the
full text of the Plan,  as amended,  which is set forth in full as Appendix A to
this Proxy Statement.

     The Board  recommends that  shareholders vote  FOR adoption  of the Carson,
Inc. 1996 Long-Term Incentive Plan.

Purpose

         The purpose of the Plan is to further and promote the  interests of the
Company,  its  Subsidiaries and its shareholders by enabling the Company and its
Subsidiaries to attract,  retain and motivate employees and consultants or those
who will become  employees or  consultants,  and to align the interests of those
individuals  and  the  Company's  stockholders.  To do  this,  the  Plan  offers
performance-based  incentive  awards and  equity-based  opportunities to provide
such  employees and  consultants  with a proprietary  interest in maximizing the
growth, profitability and overall success of the Company.

Number Of Shares

         The maximum  number of shares of Common  Stock as to which awards could
be granted  may not exceed  1,350,000  shares.  During any  calendar  year,  all
participants  in the aggregate  may not receive an award subject to  performance
criteria exceeding, in the aggregate, 300,000 underlying shares of Common Stock.
The maximum amount payable in respect of awards subject to performance  criteria
in any  calendar  year may not  exceed  500,000  shares of  common  stock in the
aggregate to all  participants and 100,000 shares of common stock in the case of
any  individual  participant.  The limits on the numbers of shares  described in
this paragraph are subject to  proportional  adjustment to reflect certain stock
changes, such as stock dividends and stock splits.

         If, however, any awards expire or terminate unexercised,  the shares of
Common Stock  allocable to the  unexercised or terminated  portion of such award
shall  again be  available  for  awards  under  the Plan to the  extent  of such
expiration or termination, subject to certain limitations under the Plan.

Administration

         The  administration,  interpretation  and operation of the Plan will be
vested in the Compensation Committee. Members of the Compensation Committee will
serve at the pleasure of the Company's Board of Directors, which may at any time
remove or add members to it. No member of the  Compensation  Committee,  nor any
other director who is not a salaried  employee or officer of the Company will be
eligible to receive an award under the Plan.  The day-to-day  administration  of
the Plan will be carried out by officers and employees of the Company designated
by the Compensation Committee.

                                       13
<PAGE>



Eligibility

         All  salaried  employees  and  consultants  or those  who  will  become
salaried  employees or consultants of the Company  and/or its  Subsidiaries  are
eligible to receive awards under the Plan. Awards under the Plan will be made by
the  Compensation  Committee.  Awards will be made pursuant to individual  award
agreements between the Company and each participant.

Awards Under The Plan

         Introduction. Awards under the Plan may consist of stock options, stock
appreciation rights, restricted shares or performance unit awards, each of which
is described below. All awards will be evidenced by an agreement approved by the
Compensation  Committee.  In the discretion of the  Compensation  Committee,  an
eligible  employee  may  receive  awards  from  one or  more  of the  categories
described below, and more than one award may be granted to an eligible employee.
In the event of any  change  in the  outstanding  shares of Common  Stock of the
Company by reason of certain stock changes,  including without  limitation stock
dividends  and stock  splits,  the terms of awards  and  number of shares of any
outstanding award may be equitably adjusted by the Board in its sole discretion.

         Stock Options and Stock Appreciation Rights. A stock option is an award
that entitles a participant to purchase  shares of Common Stock at a price fixed
at the time the option is granted.  Stock options  granted under the Plan may be
in the form of incentive stock options (which qualify for special tax treatment)
or non-qualified  stock options and may be granted alone or in addition to other
awards under the Plan.  Non-qualified  stock  options may be granted alone or in
tandem with SARs.

         SARs entitle a participant to receive, upon exercise,  cash, restricted
shares or unrestricted  shares of Common Stock as provided in the relevant award
agreement,  with a value equal to (a) the difference between (i) the fair market
value  on the  exercise  date of the  shares  with  respect  to  which an SAR is
exercised  and  (ii)  the fair  market  value  on the date the SAR was  granted,
multiplied  by (b) the  number of  shares of Common  Stock for which the SAR has
been exercised.

         No SAR may be  exercised  until six months  after its grant or prior to
the  exercisability  of the stock  option  with  which it is  granted in tandem,
whichever is later.

         The exercise  price and other terms and conditions of such options will
be determined  by the  Compensation  Committee at the time of grant,  and in the
case of incentive  stock options,  such exercise price will not be less than 100
percent of the fair market  value of the Common  Stock on the date of the grant.
No term of any incentive  stock  options shall exceed ten years after grant.  An
option or SAR grant under the Plan does not provide an optionee  any rights as a
shareholder  and such rights will  accrue only as to shares  actually  purchased
through the exercise of an option or the settlement of an SAR.

                                       14

<PAGE>


         Exercise  of an option (or an SAR) will result in the  cancellation  of
the related  option (or SAR) to the extent of the number of shares in respect of
which such option (or SAR) has been exercised.  Unless  otherwise  determined by
the Compensation  Committee or provided in the relevant award  agreement,  stock
options shall become exercisable over a three-year period from the date of grant
with 33-1/3% vesting on each anniversary of the grant in that time period.

         Payment for shares  issuable  pursuant to the exercise of an option may
be made either in cash, by certified  check,  bank draft, or money order, or, if
permitted by the  Compensation  Committee and  applicable  law, by delivery of a
fully-secured  promissory  note,  by delivery of shares of Common Stock  already
owned by the participant for at least six months,  or some other form of payment
acceptable to the Compensation  Committee.  The Compensation  Committee may also
allow participants to simultaneously  exercise stock options and sell the shares
of Common Stock acquired thereby, pursuant to a "cashless exercise" arrangement.

         Restricted  Share Awards.  Restricted share awards are grants of Common
Stock  made  to  a  participant   subject  to  conditions   established  by  the
Compensation  Committee in the relevant award agreement.  The restricted  shares
only become unrestricted in accordance with the conditions and vesting schedule,
if  any,  provided  in the  relevant  award  agreement,  but in no  event  shall
restricted  shares  vest  prior  to six  months  after  the  date  of  grant.  A
participant  may not sell or otherwise  dispose of  restricted  shares until the
conditions imposed by the Compensation Committee have been satisfied. Restricted
share  awards  under the Plan may be granted  alone or in  addition to any other
awards  under  the Plan.  Restricted  shares  which  vest  will be  reissued  as
unrestricted Common Stock.

         Each  participant  who receives a grant of restricted  shares will have
the right to receive all dividends and vote or execute  proxies for such shares,
whether or not such shares have vested.  Any stock  dividends will be treated as
additional restricted shares.

         Performance  Units.  Performance  units (with each unit  representing a
monetary amount designated in advance by the Compensation  Committee) are awards
which may be granted to  participants  alone or in addition to any other  awards
under the Plan.  Participants  receiving  performance unit grants will only earn
such units if the Company and/or the  participant  achieve  certain  performance
goals during a designated  performance  period. The Compensation  Committee will
establish such performance  goals and may use such measures as total shareholder
return,  return  on  equity,  net  earnings  growth,  sales or  revenue  growth,
comparison to peer companies, individual or aggregate participant performance or
such  other  measures  the  Compensation   Committee  deems   appropriate.   The
participant  may forfeit such units in the event the  performance  goals are not
met.  If all or a  portion  of a  performance  unit is  earned,  payment  of the
designated  value thereof will be made in cash, in unrestricted  Common Stock or
in restricted shares or in any combination  thereof, as provided in the relevant
award agreement.

Forfeiture Upon Termination

         Unless  otherwise  provided  in  the  relevant  award  agreement,  if a
participant's  employment is terminated for any reason, any unexercisable  stock
option or SAR shall be forfeited and canceled by the Company. Such participant's
right to exercise any  then-exercisable  stock  option or SAR will  terminate 90
days after the date of such  termination (but not beyond the stated term of such
stock option or SAR); provided,  however, the Compensation Committee may (to the
extent options were exercisable on the date of termination)  extend such period.
If a participant dies, becomes totally disabled or retires, such participant (or
the estate or other legal representative of the participant),  to the extent the
stock options of SARs are  exercisable  immediately  prior to the date of death,
total  disability or retirement,  will be entitled to exercise any stock options
or SARs at any time within the one-year period following such death,  disability
or retirement, but not beyond the stated term of such stock option or SAR.

                                       15
<PAGE>


         Unless  otherwise  provided  in  the  relevant  award  agreement,  if a
participant's  employment is terminated for any reason (other than due to death,
total  disability  or  retirement)  (a) prior to the  lapsing of any  applicable
restriction period, or the satisfaction of any other restrictions, applicable to
any  grant  of  restricted  shares,  or,  (b)  prior  to the  completion  of any
performance period in respect of any grant of performance units, such restricted
shares or  performance  units,  as the case may be,  will be  forfeited  by such
participant; provided, however, that the Compensation Committee may, in its sole
discretion,  determine  within  90 days  after  such  termination  that all or a
portion of such  restricted  shares or  performance  units,  as the case may be,
shall not be so forfeited. In the case of death, total disability or retirement,
the  participant  (or  the  estate  or  other  legal   representatives   of  the
participant) shall become 100% vested in any restricted shares as of the date of
termination  or shall be  entitled  to earn into the  participant's  performance
units.

Change Of Control

         If a Change of  Control,  as defined in the Plan,  occurs (i) all Stock
Options and/or SARs then  unexercised and  outstanding  will become fully vested
and  exercisable,  (ii) all  restrictions,  terms and  conditions  applicable to
restricted shares then outstanding will be deemed lapsed and satisfied and (iii)
all performance  units will be deemed to have been fully earned,  each as of the
date of the Change of Control;  provided,  however,  that such Change of Control
provisions will only apply to those participants who are employed by the Company
and/or  one of its  Subsidiaries  as of the date of the Change of Control or who
are terminated before the Change in Control and reasonably demonstrate that such
termination was in connection with or in anticipation of the Change in Control.


Amendment, Suspension Or Termination Of The Plan

         The Board may amend,  suspend  or  terminate  the Plan (or any  portion
thereof) at any time;  provided,  however,  that no  amendment by the Board may,
without the approval of a majority of the stockholders,  (i) increase the number
of shares of Common Stock which may be issued under the Plan, except as provided
therein,   (ii)  materially  modify  the  requirements  as  to  eligibility  for
participation in the Plan, (iii)  materially  increase the benefits  accruing to
participants under the Plan except as permitted therein,  provided Rule 16b-3 of
the Exchange Act does not require shareholder approval. No amendment, suspension
or termination by the Board of Directors shall (a) materially  adversely  affect
the rights of any participant  under any outstanding  share grants,  without the
consent of such  participant,  or (b) make any change that would  disqualify the
Plan from the  exemption  provided by Rule 16b-3 of the Exchange Act or from the
benefits or entitlements to deductions provided under Sections 422 and 162(m) of
the Internal Revenue Code of 1986 (the "Code"), respectively.

                                       16
<PAGE>


Certain Federal Income Tax Consequences Of The Plan

         Incentive  Stock Options.  Stock options  granted under the Plan may be
incentive  stock  options  (within  the  meaning of Section  422 of the Code) or
non-qualified  stock options.  Upon the grant of an incentive stock option,  the
optionee will not recognize any income.  No income is recognized by the optionee
upon  the  exercise  of  an  incentive   stock  option  if  the  holding  period
requirements  contained  in the Plan and in the  Code  are  met,  including  the
requirement  that  the  optionee  remain  an  employee  of  the  Company  (or  a
subsidiary) during the period beginning with the date of the grant of the option
and ending on the day three months (one year if the optionee  becomes  disabled)
before the date the option is  exercised.  The optionee must increase his or her
alternative  minimum  taxable  income  for the  taxable  year in which he or she
exercised the incentive stock option by the amount that would have been ordinary
income had the option not been an incentive stock option.

         Upon the subsequent disposition of shares acquired upon the exercise of
an incentive stock option,  the federal income tax consequences will depend upon
when the  disposition  occurs  and the type of  disposition.  If the  shares are
disposed  of by the  optionee  after  the  later  to occur of (i) the end of the
two-year  period  beginning the day after the day the incentive  stock option is
awarded to the optionee, or (ii) the end of the one-year period beginning on the
day after  the day the  shares  are  issued  to the  optionee,  any gain or loss
realized upon such disposition  will be long-term  capital gain or loss, and the
Company (or a  subsidiary)  will not be entitled to any income tax  deduction in
respect of the option or its exercise. For purposes of determining the amount of
such gain or loss,  the  optionee's  tax basis in the shares  will be the option
price.

         Generally,  if the shares are  disposed of by the optionee in a taxable
disposition  within (i) the two-year  period  beginning on the day after the day
the option was awarded to the optionee,  or (ii)the one-year period beginning on
the day after the day the shares are issued to the optionee, the excess, if any,
of the  amount  realized  (up to the  fair  market  value of the  shares  on the
exercise  date)  over the  option  price  will be  compensation  taxable  to the
optionee as  ordinary  income,  and the Company  will be entitled to a deduction
(subject to the provisions of Section  162(m) of the Code discussed  below under
the  caption  "Limits on  Deductions")  equal to the amount of  ordinary  income
realized by the optionee.

         If an optionee has not  remained an employee of the Company  during the
period  beginning with the grant of an incentive  stock option and ending on the
day three months (one year if the optionee becomes disabled) before the date the
option is exercised, the exercise of such option will be treated as the exercise
of a non-qualified stock option with the tax consequences described below.

                                       17
<PAGE>



         Non-Qualified  Stock Options.  Upon the grant of a non-qualified  stock
option,  an optionee will not recognize any income.  At the time a  nonqualified
option is  exercised,  the  optionee  will  recognize  compensation  taxable  as
ordinary income, and the Company will be entitled to a deduction (subject to the
provisions  of Section  162(m) of the Code  discussed  below  under the  caption
"Limits on Deductions"),  in an amount equal to the difference  between the fair
market  value on the  exercise  date of the  shares  acquired  pursuant  to such
exercise and the option price. Upon a subsequent  disposition of the shares, the
optionee will recognize long- or short-term capital gain or loss, depending upon
the holding period of the shares. For purposes of determining the amount of such
gain or loss,  the  optionee's  tax basis in the shares  will be the fair market
value of such shares on the exercise date.

         Effect of  Share-for-Share  Exercise.  If an optionee  elects to tender
shares of Common Stock in partial or full payment of the option price for shares
to be acquired  through the exercise of an option,  generally  the optionee will
not recognize any gain or loss on such tendered shares.  However,  if the shares
tendered  in  connection  with  any  share-for-share  exercise  were  previously
acquired   upon  the  exercise  of  an   incentive   stock   option,   and  such
share-for-share  exercise  occurs within one year after the tendered shares were
received,   such  disposition  will  be  a  taxable  disposition  with  the  tax
consequences  described  above for the taxable  dispositions  within one year of
shares acquired upon the exercise of an incentive stock option.

         If the  optionee  tenders  shares upon the  exercise of an option which
would result in the receipt of compensation by the optionee,  as described above
under the caption  "Non-Qualified  Stock  Options",  the optionee will recognize
compensation  taxable as ordinary  income and the Company  will be entitled to a
deduction  (subject to the  provisions of Section  162(m) of the Code  discussed
below under the caption  "Limits on  Deductions") in an amount equal only to the
fair market value of the number of shares received by the optionee upon exercise
which is in excess of the number of tendered  shares,  less any cash paid by the
optionee.

         Restricted Shares. A participant will not recognize any income upon the
award of  restricted  shares  unless the  participant  makes an  election  under
Section 83(b) of the Code in respect of such grant, as described below. Unless a
participant  has made an election  under Section 83(b) of the Code in respect of
any restricted shares, any dividends received by the participant with respect to
restricted  shares  prior to the date the  participant  recognizes  income  with
respect to such award (as described below) must be treated by the participant as
compensation  taxable as ordinary income,  and the Company will be entitled to a
deduction in an amount equal to the amount of ordinary income  recognized by the
participant.  After the terms and conditions applicable to the restricted shares
are satisfied, or if the participant has made an election under Section 83(b) of
the Code in respect of the  restricted  shares,  any  dividends  received by the
participant  in respect  of such award will be treated as a dividend  taxable as
ordinary income,  and the Company will not be entitled to a deduction in respect
of any such dividend payment.

                                       18

<PAGE>



         At the time the  terms  and  conditions  applicable  to the  restricted
shares are  satisfied,  a participant  will  recognize  compensation  taxable as
ordinary income,  and the Company will be entitled to a deduction,  in an amount
equal to the then fair market value of the shares of  unrestricted  Common Stock
received by the participant.  The participant's tax basis for any such shares of
Common  Stock  would  be the  fair  market  value on the  date  such  terms  and
conditions are satisfied.

         A participant may irrevocably  elect under Section 83(b) of the Code to
recognize  compensation  taxable as ordinary  income,  and the  Company  will be
entitled to a  corresponding  deduction,  in an amount  equal to the fair market
value of such restricted shares  (determined  without regard to any restrictions
thereon) on the date of grant.  Such an election must be made by the participant
not later than 30 days after the date of grant.  If such an election is made, no
income  would be  recognized  by the  participant  (and the Company  will not be
entitled to a  corresponding  deduction)  at the time the  applicable  terms and
conditions are satisfied.  The participant's tax basis for the restricted shares
received and for any shares of Common Stock subsequently held in respect thereof
would be the fair market  value of the  restricted  shares  (determined  without
regard to any restrictions thereon) on the date of grant. If a participant makes
such an election and  subsequently  all or part of the award is  forfeited,  the
participant will not be entitled to a deduction as a result of such forfeiture.

         The holding  period for capital gain or loss purposes in respect of the
Common Stock  underlying an award of restricted  shares shall  commence when the
terms and conditions  applicable to the restricted shares are satisfied,  unless
the participant makes a timely election under Section 83(b) of the Code. In such
latter case,  the holding  period will commence  immediately  after the grant of
such restricted shares.

         Performance Units. A participant will not recognize any income upon the
award  of a  performance  unit.  If  the  performance  goals  applicable  to the
performance units are achieved during the applicable performance period and such
performance units are earned, a participant will recognize  compensation taxable
as ordinary income, and the Company will be entitled to a deduction equal to the
amount  of cash or the then  fair  market  value of  unrestricted  Common  Stock
received  by  the  participant  in  payment  of  the  performance   units.   The
participant's  tax basis for any such  shares of Common  Stock would be the fair
market  value  on the date  such  unrestricted  shares  are  transferred  to the
participant. If all or a portion of the performance units are paid in restricted
shares,  see  "Restricted  Shares" above for a discussion of the  applicable tax
treatment.

                                       19

<PAGE>


         Limits on  Deductions.  Under Section 162(m) of the Code, the amount of
compensation  paid to the chief executive officer and the four other most highly
paid  executive  officers of the  Company in the year for which a  deduction  is
claimed by the Company (including its subsidiaries) is limited to $1,000,000 per
person in any year, except that compensation which is performance-based  will be
excluded for purposes of calculating the amount of compensation  subject to this
$1,000,000  limitation.  The  ability of the  Company to claim a  deduction  for
compensation  paid to any other  executive  officer or  employee  of the Company
(including its subsidiaries) is not affected by this provision.

         The Company has structured the Plan so that any  compensation for which
the  Company  may  claim  a  deduction  in  connection   with  the  exercise  of
non-qualified  stock options and related SARs and the disposition by an optionee
of  shares  acquired  upon the  exercise  of  incentive  stock  options  will be
performance-based  within the  meaning of Section  162(m) of Code.  Because  the
restricted  share awards  under the Plan are not deemed to be  performance-based
under  Section  162(m) of the Code,  amounts  for which the  Company may claim a
deduction upon the lapse of any  restrictions  on such  restricted  share awards
will be subject to the limitations on deductibility under Section 162(m).

         Additional Information.  The recognition by an employee of compensation
income  with  respect  to a grant or an award  under the Plan will be subject to
withholding for federal income and employment tax purposes.  If an employee,  to
the  extent  permitted  by the terms of a grant or award  under  the Plan,  uses
shares  of Common  Stock to  satisfy  the  federal  income  and  employment  tax
withholding  obligation,  or any similar  withholding  obligation  for state and
local tax  obligations,  the  employee  will  recognize a capital  gain or loss,
short-term or long-term,  depending on the tax basis and holding period for such
shares of Common Stock.

         If the  provisions of the Plan  relating to a change in control  become
applicable,   certain  compensation  payments  or  other  benefits  received  by
"disqualified individuals" (as defined in Section 280G(c) of the Code) under the
Plan or otherwise may cause or result in "excess parachute payments" (as defined
in Section 280G(b)(I) of the Code). Section 4999 of the Code generally imposes a
20% excise tax on the amount of any such excess parachute  payments  received by
such a disqualified individual,  and any such excess parachute payments will not
be  deductible  by  the  Company  (or  a  subsidiary).   In  addition,   certain
disqualified  individuals may receive reimbursement payments from the Company to
eliminate  the  adverse  effect of such 20% excise tax.  Any such  reimbursement
payments  will be  compensation  income to the  recipient  subject to additional
income and excise  taxation,  but will not be  deductible by the Company (or any
subsidiary).

                                   * * * * * *

New Plan Benefits Table

         The following  table  summarizes  the stock option grants that had been
made to the named directors and executive officers of the Company under the 1996
LTIP, as of April 30, 1999.  After giving effect to the amendment and accounting
for stock  option  grants  made to other  employees,  15,975  shares  of Class A
Common  Stock  will be  available  for  issuance  under the 1996 LTIP for future
awards. All such future awards are subject to the discretion of the Compensation
Committee and, therefore, are not determinable at this time.

                                NEW PLAN BENEFITS
                                      1999
- --------------------------------------------------------------------------------
Name and Position                                    Number of Underlying Shares
                                                          Grants of Options
- --------------------------------------------------------------------------------
Dr. Leroy Keith                                                 57,500
- --------------------------------------------------------------------------------
Gregory J. Andrews                                             300,000
- --------------------------------------------------------------------------------
Malcolm R. Yesner                                              529,000
- --------------------------------------------------------------------------------
Robert W. Pierce                                               160,000
- --------------------------------------------------------------------------------
Donald N. Riley                                                 77,500
- --------------------------------------------------------------------------------
Richard A. Bozzell                                              79,500
- --------------------------------------------------------------------------------
Executive Group                                              1,231,000
- --------------------------------------------------------------------------------
Non-Executive Director Group                                    80,000
- --------------------------------------------------------------------------------
Non-Executive Officer Employee Group                            39,000
- --------------------------------------------------------------------------------

                                       20
<PAGE>


Stock Price

         At April 23,  1999,  the total number of  outstanding  shares of Common
Stock was  15,120,862  shares.  The closing price of the Common Stock on the New
York Stock Exchange on April 23, 1999, was $3.4375 per share.


Effective Date

         The Plan was effective on August 14, 1996,  the date of its adoption by
the Board of Directors, subject to shareholder approval. The Plan will terminate
on December 31, 2006, except with respect to awards then outstanding. After such
date no  further  awards  will be  granted  under  the Plan  unless  the Plan is
extended by the Board.

Approval Of The Carson, Inc. 1996 Long-Term Incentive Plan

         To satisfy the requirements for performance based compensation pursuant
to Section  162(m) of the Code, the Carson,  Inc. 1996 Long-Term  Incentive Plan
must be approved by the affirmative  vote of a majority of the votes cast at the
Annual  Meeting on this  proposal by the  holders of the shares of Common  Stock
entitled to vote thereat.

         The  Board  of  Directors  recommends  that the  stockholders  vote FOR
approval of this proposal. If not otherwise specified, proxies will be voted FOR
approval.


                                 OTHER BUSINESS

         The directors  know of no other matters to be brought before the Annual
Meeting.  However,  if any other  proper  matters are brought  before the Annual
Meeting,  the persons  named as proxies in the enclosed  proxy card will vote in
accordance with their judgment on such matters.

                                       21

<PAGE>



                        INFORMATION REGARDING DIRECTORS,
                         NOMINEES AND EXECUTIVE OFFICERS

Executive Officers

         The  following  table shows  certain  information  as of April 30, 1999
concerning each person deemed to be an executive officer of the Company,  except
those persons also serving as directors.  Each  executive  officer is elected by
the Board or the Company's  subsidiaries  annually and serves at the pleasure of
the Board.  Except as indicated under  "COMPENSATION AND OTHER TRANSACTIONS WITH
EXECUTIVE  OFFICERS  AND  DIRECTORS  -  Employment  Agreements",  there  are  no
arrangements  or  understandings  between  any  executive  officer and any other
person pursuant to which the officer was elected.

                                                         Principal Occupation
                                                         and Business Experience
      Name                        Age                  for the Past Five Years

      Robert W. Pierce, Jr.        56    Executive  Vice   President  and  Chief
                                         Financial Officer of the  Company since
                                         May 1997;  Executive   Vice  President,
                                         Chief  Financial Officer  and Treasurer
                                         of  Maybelline,  Inc. from  1990 to May
                                         1997.

      Donald N. Riley              50    Executive  Vice President of Operations
                                         of  the  Company  since  January  1999;
                                         Senior  Vice  President  of Operations,
                                         Carson  Products  since  August   1997;
                                         Director  of  Engineering,   Maybelline
                                         from  January  1997   to  August  1997;
                                         Regional   Operations    Director/Plant
                                         Manager,  Suzhou China, Maybelline from
                                         1995   to   1997;  Director  of Quality
                                         Assurance-Worldwide,  Maybelline   from
                                         1992 to 1995.

      Aurelia Waldon               52    Vice  President, Sales  of  the Company
                                         since June 1998; Caribbean   Divisional
                                         Director of  Sales for the Company from
                                         December 1995  to  June  1998; District
                                         Manager  for the  Company from December
                                         1994 to December 1995.

                                       22

<PAGE>



      Name                         Age                   Principal Occupation
                                                         and Business Experience
                                                         for the Past Five Years

      Richard A. Bozzell           53    Senior  Vice President, Finance  of the
                                         Company since July 1997; Executive Vice
                                         President and General  Manager, Yardley
                                         of  London  from  1996  to  July  1997;
                                         Vice President of  Finance,  Maybelline
                                         from  1992  to  1996;  Vice  President/
                                         Controller,  Maybelline  from  1990  to
                                         1992.

      Sylvia Ervin                 54    Vice  President, Human Resources of the
                                         Company since December 1998; President,
                                         SEI Consulting Group from 1995 to 1998;
                                         President,  Servin   Enterprises,  Inc.
                                         and Servin  Company, Inc. from  1991 to
                                         present;  Director, Executive Education
                                         and Development, Xerox Corporation from
                                         1987 to 1991.


Meetings and Committees of the Board of Directors

Board Meetings

         During the twelve  months ended  December  31,  1998,  there were seven
meetings held by the Board. During 1998, one meeting of the Audit Committee, one
meeting  of  the  Compensation  Committee,  and  12  meetings  of  the Executive
Committee were held. In 1998, all of the directors,  except for James L.  Hudson
and Jack Kemp  participated in at least 75% of the meetings of the Board and the
committees of the Board on which they served.

Board Committees

         The Board has three committees - the Audit Committee,  the Compensation
Committee and the Executive Committee of the Board.

         The Audit Committee  members are Abbey J. Butler and John L. Sabre. The
Audit  Committee,  among  other  things,  makes  recommendations  to  the  Board
regarding  the  independent   auditors  to  be  nominated  for  ratification  by
stockholders,  reviews the  services  rendered by such  auditors and the related
fees  charged,  reviews with such auditors the scope of the annual audit and the
results  thereof,  and makes  recommendations  to the Board  regarding the same,
assists the Board in fulfilling its  responsibilities  relating to the Company's
accounting,  financial  reporting and internal auditing policies and procedures,
and assists the Board and makes  recommendations  with respect to the  Company's
budgets and long-range financial planning.

                                       23

<PAGE>


         The  Compensation  Committee  members  are Abbey J.  Butler and John L.
Sabre.  The  Compensation  Committee  is  responsible  for  all  aspects  of the
Company's executive compensation  policies.  Beginning in 1998, the Compensation
Committee also assumed  responsibility  for administration of the Company's 1996
Long-Term  Incentive  Plan  (the  "1996  LTIP"),  formerly  administered  by the
Company's Stock Plan Committee.  See "COMPENSATION  AND OTHER  TRANSACTIONS WITH
EXECUTIVE  OFFICERS AND DIRECTORS - Compensation  Committee  Report on Executive
Compensation".

         The Executive Committee members are Leroy Keith, Lawrence E.  Bathgate,
Abbey J. Butler,  John L. Sabre and Vincent A. Wasik.  Mr. Wasik is the Chairman
of the  Executive  Committee.  The  Executive  Committee  has the  authority  to
exercise  all the  powers of the full  Board of  Directors  with  respect to the
management of the business of the Company, except the power to fill vacancies in
the Board and the power to amend the Company's Restated Bylaws.

                                       24

<PAGE>



                       COMPENSATION AND OTHER TRANSACTIONS
                      WITH EXECUTIVE OFFICERS AND DIRECTORS

Executive Officer Compensation

                           Summary Compensation Table

         The following table sets forth a summary of all compensation awarded or
paid to or earned by the chief  executive  officer,  the four other most  highly
compensated  current  executive  officers  (which  includes  the Chairman of the
Board) and two  former  executive  officers  (who would have been among the most
highly compensated officers) of the Company (the "named executive officers") for
services rendered in all capacities to the Company  (including its subsidiaries)
for the fiscal year ended  December 31, 1998, for the fiscal year ended December
31,  1997 and the period  from April 1, 1996 to  December  31,  1996.  Effective
December  31,  1996 the  Company  changed  its fiscal  year end from March 31 to
December 31.
<TABLE>
<S>                             <C>                   <C>         <C>         <C>         <C>         <C>
                                                                                                  Long-term       
                                                Annual Compensation                          Compensation Awards 

                                --------------------------------------------  ------------------------------------- 
                                                                                                       Securities
                                                                                           Restricted  Underlying
                                                                              Other           Stock      Options
Name and Principal Position      Fiscal Period        Salary($)   Bonus($)    Annual          Awards  (#) of Shares
- -----------------------------   -------------------   ---------   ---------   Compensation ----------  ------------
                                                                              (h)     
                                                                              ------------    

Leroy Keith(a)                   1/01/98 - 12/31/98   420,000                  16,493                       0
  Former Chief Executive         1/01/97 - 12/31/97   385,000                  18,120                  50,000
  Officer                        4/01/96 - 12/31/96   199,449      56,875      14,659                   7,500
  


Gregory J. Andrews(b)            6/30/98 - 12/31/98   144,231     450,000      34,470                 300,000
  Former President and Chief
  Executive Officer


Malcolm R. Yesner(c)             01/01/98 - 12/31/98  228,000     100,000           0                  79,000
  President - International      01/01/97 - 12/31/97  137,000     100,000
  Operations                     04/01/96 - 12/31/96  104,000


Robert W. Pierce(d)              1/01/98 - 12/31/98   250,000      50,000      10,515                  60,000
  Executive Vice President,      1/01/97 - 12/31/97   165,384      50,000       1,233                 100,000
  and Chief Financial            
  Officer


Donald N. Riley                  1/01/98 - 12/31/98   142,308      30,000      27,568                  52,500
  Executive Vice President,      1/01/97 - 12/31/97    38,462      10,000       2,178                  25,000
  Operations                     


Richard A. Bozzell               1/01/98 - 12/31/98   150,000      22,500       2,775                   
  Senior Vice President,         1/01/97 - 12/31/97    69,231      25,000         528
  Finance

Dennis E. Smith(e)               1/01/98 - 12/31/98   415,118      20,288      18,731                       0
  Former Executive Vice          1/01/97 - 12/31/97   202,323       3,968      10,452                  37,000(g)
  President, Sales               4/01/96 - 12/31/96   146,136      83,900      10,577                   4,000(g)


Joyce M. Roche(f)                1/01/98 - 12/31/98   285,000      40,576      38,737                       0
  Former President and Chief     1/01/97 - 12/31/97   260,000       7,936      29,404                  40,000(g)
  Operating Officer              4/01/96 - 12/31/96   133,516      35,000      11,904                   6,000(g)
</TABLE>
                                
                                 
- ---------------------
(a)  Dr.  Keith resigned his position as Chief Executive Officer on June 4, 1998
     but retained his position as non-executive chairman  of the board.  Vincent
     A. Wasik, a  Director  and  Chairman  of  the  Executive  Committee  of the
     Company,  served  without compensation  as Acting  Chief  Executive Officer
     from  June  4, 1998 until  the  appointment of  Gregory J.  Andrews to  the
     position of Chief Executive Officer on June 30, 1998.

                                       25

<PAGE>

(b)  Mr. Andrews became President and Chief Executive Officer of Carson Products
     and the Company on June 30, 1998.  Mr.  Andrews passed away on February 21,
     1999.

(c)  Mr. Yesner became  President and Chief Executive  Officer of the Company on
     March 2,  1999.  Since  April  1998,  he has also  served  as  President  -
     International  Operations  of the Company.  From 1992 to 1998,  Mr.  Yesner
     served as Managing Director of Carson South Africa.

(d) Mr. Pierce became an executive officer of Carson Products and the Company on
    May 9, 1997.

(e) Mr.  Smith  resigned  his  position  as  Executive  Vice  President - Sales,
    effective June 3, 1998.

(f) Ms. Roche resigned her position as President and Chief Operating  Officer of
    the Company, effective September 16, 1998.

(g) Mr.  Smith  and Ms.  Roche  forfeited  their  awards of stock  options  upon
    resignation from the Company.

(h) Except  where otherwise noted, all other compensation for 1998 includes Long
    Term Disability  in  the  amount  of $525.00 for  Dr. Keith, $262.50 for Mr.
    Andrews, $525.00 for  Mr. Pierce, $525.00 for Mr.  Riley and $525.00 for Ms.
    Roche. It also  includes  a car  allowance  of $11,723 for Dr. Keith, $7,012
    for Mr. Andrews, $8,380 for Mr. Pierce, $6,000 for Mr. Riley, $6,750 for Ms.
    Roche and $3,000 for Mr. Smith.  Also included is Excess Life  Insurance  of
    $4,245  for  Dr.  Keith  and  $8,150  for  Mr.  Andrews. In  addition, other
    compensation includes relocation expenses  of $10,400 and tuition  of $8,645
    for Mr.  Andrews;  relocation expenses of $1,610 for  Mr. Pierce; relocation
    expenses  of $21,043 for Mr. Riley; and, imputed interest of $31,462 for Ms.
    Roche and imputed interest of $15,731 for Mr. Smith.

Option Grants in Last Fiscal Year

         The  following  table sets forth  information  concerning  the grant of
options to purchase  stock to each of the named  executive  officers  during the
fiscal year ended December 31, 1998:

<TABLE>
<S>                      <C>                   <C>                   <C>                   <C>                 <C>        <C>

                                                                                                               Potential
                                                                                                               Realizable Value at
                                                                                                               Assumed Annual
                                                                                                               Rates of Stock
                                                                                                               Price Appreciation
                                                          Individual Grants                                    for Option Term
                         ------------------------------------------------------------------------------------  --------------------
                         Number of             Percent of Total
                         Securities            Options Granted to
                         Underlying Options    Employees in          Exercise or      
                         Granted  (#)  (a)     Fiscal Year           Base Price ($/Sh)     Expiration Date     5%  ($)    10%  ($) 
                         -------------------  --------------------  --------------------  -------------------  ---------- ----------

Name
Dr. Leroy Keith                      (a)               0                  -                          -                 -          -
Gregory J. Andrews           300,000 (b)              48.3%              $2.469                2/22/00            37,035     74,070
Malcolm R. Yesner             25,000 (c)              12.1%              $8.75                 4/20/08           137,571    348,631
                              50,000 (c)                                 $2.469               11/09/08            77,637    196,747
Robert W. Pierce              10,000 (d)               8.4%              $8.75                 4/20/08            55,028    139,452
                              50,000 (d)                                 $2.469               11/09/08            77,637    196,747
Donald N. Riley                2,500 (e)               9.7%              $8.75                 4/20/08            13,757     34,863
                              50,000 (e)                                 $2.469               11/09/08            77,637    196,747
Richard A. Bozzell            45,000 (f)               4.7%              $8.75                 4/20/08            24,763     62,954
                              25,000 (f)                                 $2.469               11/09/08            38,819     98,374 
Dennis E. Smith                    0                   0                  0                          0                 -          -
Joyce M. Roche                     0                   0                  0                          0                 -          -
</TABLE>

- ---------------------
(a)  No options received during 1998.

(b)  Options to purchase  300,000 shares of Class A Common Stock were to vest on
     each of November 9, 1999,  November 9, 2000 and November 9, 2001.  However,
     as a result of Mr.  Andrews'  death on February  21,  1999,  the options to
     purchase all 300,000  shares  vested and became  exercisable  on such date.
     Pursuant to the terms of the 1996 LTIP,  these options  remain  exercisable
     until February 21, 2000.

(c)  Options to purchase 25,000 shares of Class A Common Stock to vest in thirds
     on each of April 20, 1999, April 20, 2000 and April 20; options to purchase
     50,000 shares to vest in  thirds on November 9, 1999, November 9, 2000  and
     November 9, 2001.

(d)  Options to purchase 10,000 shares of Class A Common Stock to vest in thirds
     on each of April 20, 1999,  April 20, 2000 and April 20,  2001.  Options to
     purchase 50,000 shares of Class A Common Stock to vest in thirds on each of
     November 9, 1999, November 9, 2000 and November 9, 2001.

(e)  Options to purchase 2,500 shares  of Class A Common Stock to vest in thirds
     on each of April 20, 1999, April 20, 2000 and April 20, 2001.

(f)  Options to purchase 4,500 shares of Class A Common Stock to vest in  thirds
     on each of April 20, 1999, April 20, 2000  and April 20, 2001.  Options  to
     purchase 25,000 shares of Class A Common Stock to vest in thirds on each of
     November 9, 1999, November 9,2000 and November 9, 2001.

                                       26

<PAGE>



Option/SAR Exercises and Holdings

         The options listed in the table above were  outstanding at December 31,
1998 and no options or stock  appreciation  rights (SARs) were  exercised by the
named  executive  officers  during the fiscal year ended  December 31, 1998. The
total  number  of  exercisable  and  unexercisable  options  held  by the  named
executive officers at December 31, 1998 was as follows:

                           -----------------------------------------------------
                           Total Number of       Number of          Number of  
                             Securities         Exercisable       Unexercisable
                             Underlying          Securities         Securities
                              Options            Underlying         Underlying
                             Granted (#)      Options Granted    Options Granted
                           ----------------  -----------------  ----------------

     Name
     ----
     Dr. Leroy Keith              57,500                  0            57,500

     Gregory J. Andrews          300,000            300,000                 0

     Malcolm R. Yesner            79,000             11,000            68,000

     Robert W. Pierce            160,000             86,666            73,334

     Donald N. Riley              77,500              9,167            68,333

     Richard A. Bozzell           79,500             18,167            61,333

     Dennis E. Smith(a)                0                  0                 0

     Joyce Roche(b)                    0                  0                 0


Long Term Incentive Plans

         The options  listed in the tables  above were  granted  pursuant to the
Company's  1996 LTIP. No other  long-term  incentive  awards were granted to the
named executive officers during the fiscal year ended December 31, 1998.

         A full description of the 1996 LTIP is included under Proposal Number 3
beginning on page 12.

Employment Agreements

         During 1998, Carson Products entered into an employment  agreement with
Mr. Andrews  and  remained  a party to existing  employment  agreements with Mr.
Pierce  and  Mr. Riley. Also  in  1998, Carson,  Inc. entered into an employment
agreement  with  Mr. Yesner  as  President - International Operations of Carson,
Inc. In 1999, in  connection with the death of Mr. Andrews (as discussed below),
Carson, Inc. entered into an additional agreement with Mr. Yesner reflecting his
promotion to  President and Chief  Executive Officer of  Carson, Inc. and Carson

- ---------------------------
(a)  Mr.  Smith  forfeited  all  outstanding   options  received  following  his
resignation from the Company.
(b)  Ms.  Roche  forfeited  all  outstanding   options  received  following  her
resignation from the Company.

                                       27

<PAGE>



Products. These agreements  contain the terms  discussed  below (the "Employment
Agreements").  Mr. Andrew's  term of  employment  was to  expire on December 31,
2000.  In  respect   of  his  agreement  to   provide  services  as  President -
International  Operations  of  Carson,  Inc., Mr. Yesner's  term  of  employment
expires on December 31, 2001. The  agreement  entered  into  with Mr.  Yesner in
1999 is terminable at the will of either  Carson, Inc. or Carson  Products.  The
Employment Agreements  for  Mr. Pierce  and  Mr. Riley  provide  for  a  term of
employment expiring  on  May 9, 2000 and  September  8, 2000, respectively.  The
Employment Agreement for Dr. Keith  negotiated in 1995 provided  for  a  term of
employment expiring  on  October 18, 1999.  Dr. Keith   voluntarily   terminated
his employment as Chief  Executive  Officer on  June 4, 1998, but  continues  to
serve as Chairman of the Board.

          Under  the  Employment  Agreements, the annual base salary amounts for
Mr. Andrews, Mr. Yesner, Mr. Pierce and Mr. Riley are $300,000,  $375,000  (both
agreements),  $250,000, and $182,000,  respectively.  Pursuant to the Employment
Agreements,  Mr. Pierce and Mr. Riley are entitled to annual bonuses  determined
under a formula based on specified net revenue growth, net income,  earnings per
share  and/or  stock price  growth.  Mr.  Yesner is entitled to a target  annual
bonus,  determined in the sole discretion of the Board, of up to 40% of his base
salary, in respect of his services as President - International Operations,  and
a further  discretionary annual bonus,  determined in the sole discretion of the
Board of Directors of Carson  Products,  in respect of his services as President
and Chief Executive Officer of Carson, Inc. and Carson Products.  In addition to
such base  salary and annual  bonuses,  the  Employment  Agreements  provide for
eligibility in any pension and welfare  benefit plans (other than certain profit
sharing plans)  maintained by Carson Products  (Carson,  Inc. in the case of Mr.
Yesner),  a monthly  automobile  allowance for Mr. Pierce and Mr. Riley equal to
$500 and $500,  respectively,  and such other fringe benefits generally provided
by Carson Products (Carson, Inc. in the case of Mr. Yesner), to its employees.

          The  Employment  Agreements  provide  for  certain  benefits  to  each
individual  upon  a  termination  of his  employment  during  the  term  of  his
Employment  Agreement.  If the  employment of  any of the above named  executive
officers is terminated  for  "Cause" (as defined in the  Employment  Agreements)
or if such  individual  voluntarily  terminates employment without "Good Reason"
(as defined  in the Employment Agreements), such officers will only be  entitled
to any unpaid base salary amounts  through and including the date of termination
and any prior year's  annual  bonus which has been awarded,  but not yet paid as
of such date of termination.

         If  Carson Products  terminates  the  employment  of Mr. Riley  without
Cause, such  officer will be  entitled  to receive a lump sum  severance payment
equal to 150% of his base annual  salary   within  15  days  of the date of such
termination.  If Carson,  Inc.  terminates the  employment of Mr. Yesner without
Cause,  he shall be entitled to base salary  continuation at the rate  in effect
on the date of  termination,  for an 18 month period  commencing on such date of
termination.  If Mr. Pierce's  employment is  terminated  without  Cause, Carson
Products  shall  pay him  a  lump sum payment equal  to any  unpaid base  salary
through and including the date of his termination without Cause.

         Dr. Keith  voluntarily  terminated  his employment with Carson Products
for Good  Reason on June 4, 1998. Upon such  a termination for Good Reason,  Dr.
Keith  was  entitled to receive  severance  pay equal to 200% of his annual base
salary(payable  in  one lump  sum).  On  or  around  February 5, 1999, Dr. Keith
received one half of his  severance payment.  Dr. Keith will  receive the second
half  of his  severance payment  and certain  other benefits  through the end of
1999.

                                       28

<PAGE>

         In  the  event  of the  termination  of employment of Mr. Pierce or Mr.
Riley  upon  death  or  "Disability,"  as defined in the  Employment Agreements,
the respective  individual  will be entitled to receive 150% of his annual  base
salary (payable  in one lump sum).  In the event of Mr. Yesner's termination  of
employment  upon his death or  Disability,  Mr.  Yesner will be entitled to base
salary  continuation  for a one month period  commencing  on  the  date  of such
termination.

         Mr.  Yesner,  Mr. Pierce and Mr. Riley are also entitled to termination
benefits if their employment is terminated by Carson Products  (Carson,  Inc. in
the case of Mr.  Yesner)  without Cause or by such  individual  with Good Reason
following a "Change in Control" (as defined in the Employment Agreements).  Upon
such a termination  following a Change in Control,  Mr. Yesner shall be entitled
to a lump sum  payment  equal to three  times  the sum of (i) the  highest  base
salary paid or payable to Mr. Yesner during the twelve month period  immediately
preceding  the month in which the Change in Control  occurs,  and (ii) an amount
equal to Mr.  Yesner's  base  salary  for the year in which a Change in  Control
occurs. Upon such a termination of Mr. Pierce or Mr. Riley following a Change in
Control,  Mr.  Pierce or Mr. Riley shall be entitled to a lump sum payment equal
to one and one-half times the sum of (i) the highest base salary paid or payable
to such  individual  during the twelve month period  immediately  preceding  the
month in which the Change in Control occurs,  and (ii) an amount equal to 50% of
such  individual's base salary for the year in which a Change in Control occurs.
In addition,  Mr. Yesner may voluntarily  terminate his employment on, or within
one year after,  the  occurrence of a Change in Control and upon such  voluntary
termination, shall be entitled to a lump sum equal to three times the sum of (i)
the highest  base salary paid or payable to Mr.  Yesner  during the twelve month
period  immediately  preceding the month in which the Change in Control  occurs,
and (ii) an amount equal to Mr.  Yesner's  base salary for the year in which the
Change of Control occurs.

         Pursuant to Dr. Keith's  Employment  Agreement,  the Company issued him
341,100 shares of  the Class C Common Stock in August 1995, which represented at
the time  of issuance  3% of the  Company's then outstanding common stock. These
shares were issued in consideration for securing the Aminco  Acquisition.  These
shares were transferred  immediately after issuance to DNL Partners,  as trustee
under the Voting Trust.  On November 11, 1998, upon  dissolution  of the  Voting
Trust, the 341,100 shares of  Class  C  Common  Stock  were  transferred  to Dr.
Keith's individual ownership.

         The Employment Agreements also provide that, Mr. Yesner, Mr. Pierce and
Mr. Riley,  while employed by Carson  Products  (Carson, Inc. in the case of Mr.
Yesner),  and in the case of Mr. Yesner, for 18 months following the date of his
termination  of  employment, and in the case of Mr. Pierce and Mr. Riley, during
the period in which Mr. Pierce or Mr. Riley, respectively, is receiving payments
of Base Salary (as defined in  the Employment Agreements) from  Carson  Products
(regardless as to whether Mr. Pierce or Mr. Riley, respectively, is  employed by
Carson  Products),  may not  directly or indirectly (i) own, operate, represent,
promote,  consult  for,  control  or  participate  in  the ownership, operation,
acquisition or  management of  any business  manufacturing  and/or  distributing
ethnic  hair  care  products  or  cosmetics  within  a 500-mile radius of Carson
Products'  headquarters,  (ii) solicit (other than on behalf of Carson  Products
or any of its  affiliates),  divert or  take  away the business of any customers
of Carson  Products  or  any of its  affiliates,  or any  prospective  customers
of Carson  Products or any of its  affiliates  whose  business  Carson  Products
or  any  of its  affiliates actively  solicits  during such officer's employment

                                       29

<PAGE>


with Carson Products, or (iii) solicit or induce any employee of Carson Products
or any of its affiliates  to terminate  such employee's  employment  with Carson
Products or such  affiliates.  With  respect  to Mr.  Yesner,  these  provisions
extend to both the United States and Africa.

         Mr. Andrews passed away on February 21, 1999.  The Employment Agreement
between Carson Products and Mr. Andrews  provides  for  certain  benefits upon a
termination   of  Mr. Andrew's  employment  upon  his death.  Specifically,  Mr.
Andrew's Employment Agreement  provides  for  base salary continuation for a one
month  period  commencing  on  the  date  of such termination.  In addition, Mr.
Andrew's  Employment  Agreement  entitled  him to life insurance coverage at the
expense of Carson Products, with a death benefit equal to $5,000,000.

         As  an inducement to  Mr. Andrew's  agreement to serve as CEO of Carson
Products, Carson Products recognized that its compensation of Mr. Andrews had to
take into account  the value of Mr.  Andrew's  option  rights to acquire  common
stock  of Colgate-Palmolive and shares of restricted stock of Colgate-Palmolive,
which Mr. Andrews forfeited as a result of his leaving Colgate-Palmolive to join
Carson  Products.  Concurrently  with  the  execution of Mr. Andrew's Employment
Agreement, Carson Products entered into a Stock Appreciation  Units and  Phantom
Stock  Agreement  with Mr. Andrews (the "SAR Agreement").  Pursuant  to the  SAR
Agreement, Carson  Products  granted to Mr.  Andrews  stock  appreciation  right
units (the "Units") and phantom stock (the "Phantom Shares").  When exercisable,
each Unit entitles Mr. Andrews (or his estate) to an amount equal to the current
market price per share of Colgate-Palmolive common  stock on the date  such Unit
is  exercised, less  the base value of  the Unit, as noted in the SAR Agreement.
Upon  settlement  and  redemption, a Phantom  Share entitles Mr. Andrews (or his
estate) to  an  amount  equal  to  the  then  current  value  of  one  share  of
Colgate-Palmolive  common  stock.  The Units and Phantom Shares were to vest and
become  exercisable over Mr. Andrew's  term of employment with Carson  Products.
Mr. Andrews  was  initially granted  a total of 11,534 Units. Under the terms of
the SAR Agreement, 2,000  Units with a base value of  $34.3438  per unit,  2,467
Units with a base value of $40.625 per unit and 1,533 Units with a base value of
$62.1563  per  unit  were  exercisable  at  the  time  of  Mr.  Andrews'  death.
Pursuant  to the  SAR Agreement,  Units,  to the  extent  exercisable  as of the
date  of  Mr.  Andrews' termination  of  employment  due  to his  death,  remain
exercisable  for  one  year  after  the date  of Mr.  Andrews' termination.  Mr.
Andrews  was  initially  granted  a total  of 2,861 Phantom Shares; 586 of these
Phantom Shares had a settlement date of March 14, 1999,  644 Phantom  Shares had
a settlement  date on March 6, 2000, 1,000 Phantom Shares had a settlement  date
of May 1, 2000 and the remaining 631 Phantom  Shares  had a  settlement  date of
March 5, 2001.  Pursuant  to  the SAR  Agreement,  all  of  the  Phantom  Shares
awarded  to  Mr. Andrews  remain  subject  to settlement on  the dates indicated
above.

Compensation of Directors

         During   November  1998,  the  Board  amended  and  restated  the  1996
Non-Employee   Directors  Equity  Incentive  Program  (the  "Outside   Directors
Program").  The Outside Directors Program was initially approved by the Board in
1996. The Outside Directors Program is designed to attract,  retain and motivate
individuals  who  the  Company  believes  are  capable  of  making   significant
contributions  to the  Board  and the  Company  generally,  and to  align  their
interests with those of the shareholders.

                                       30

<PAGE>


         The Outside Directors Program  authorizes the issuance of up to 400,000
shares  of  the  Class  A  Common  Stock,   subject  to  adjustment  in  certain
circumstances.  Prior to the amendment and restatement of the Outside  Directors
Program, each non-employee director received,  immediately following each annual
meeting of the Company's stockholders (i) a number of shares, subject to certain
forfeiture  restrictions,  of the Class A Common  Stock (the  "Outside  Director
Restricted  Shares") equal to the quotient  resulting when $25,000 is divided by
the average  fair market  value of the Class A Common Stock for the five trading
days preceding such annual meeting (the "Trading  Period") and (ii) an option to
acquire 5,000 shares of the Class A Common Stock with an exercise price equal to
the average fair market value of the Class A Common Stock for the Trading Period
(the "Outside Director Options").

         The amended and restated  Outside  Directors  Program is effective  for
1998 and thereafter.  Pursuant to the Outside Directors Program,  as amended and
restated,  the  Board  has sole  discretion  to grant  options  to  non-employee
directors in such amounts and subject to such restrictions, terms and conditions
as it shall deem  appropriate.  In addition,  immediately  following each annual
meeting of the Company's  stockholders  occurring  after  January 1, 1999,  each
non-employee  director  serving  on the  Audit,  Compensation  and/or  Executive
Committees  of  the  Board  shall  automatically  be  granted  Outside  Director
Restricted  Shares.  Each  non-employee  director serving on the Audit Committee
shall  receive  an award of  3,500  Outside  Director  Restricted  Shares.  Each
non-employee  director  serving on the  Compensation  Committee shall receive an
award of 3,500 Outside Director  Restricted Shares.  Each non-employee  director
serving  on  the  Executive  Committee  shall  receive  5,000  Outside  Director
Restricted Shares. A non-employee director serving on more than one Committee of
the Board  shall  receive an award of Outside  Director  Restricted  Shares with
respect to his service on each such Committee. In addition, the Board shall have
discretion  to  grant   additional   Outside  Director   Restricted   Shares  to
non-employee  directors,  subject to such restrictions,  terms and conditions as
the Board shall deem appropriate.

         The Outside Director Restricted Shares vest and become  non-forfeitable
as to one-third of the aggregate  shares granted on each of the next  succeeding
three  anniversaries  of the  date of  grant  of such  Restricted  Shares.  If a
non-employee director resigns voluntarily from the Board or is removed therefrom
with "cause" (as defined in the Outside Directors Program), the unvested Outside
Director   Restricted  Shares  held  by  such  non-employee   director  will  be
immediately forfeited and automatically cancelled by the Company.

         The  Outside   Director   Options  become   exercisable  on  the  first
anniversary  of the date of grant of any such  option  and  expire  on the tenth
anniversary  of such date (if any such option is not exercised  prior thereto by
the  non-employee   director  grantee).   If  a  non-employee  director  resigns
voluntarily  from the Board or is  removed  therefrom  for  cause,  the  Outside
Director  Options  held  by  such  director,  if  then  unexercisable,  will  be
immediately  forfeited  by such  director  and  automatically  cancelled  by the
Company or, if then exercisable, must be exercised by such non-employee director
within 90 days after any such resignation or removal.

                                       31
<PAGE>



         The  Outside  Directors  Program is  administered  by a duly  appointed
committee  of the  Board of  Directors.  The  committee  has the full and  final
authority to interpret the Outside Directors Program and to adopt and amend such
rules and regulations for the administration of the Outside Directors Program as
the committee may deem desirable.  In addition, the Board has the right to amend
or terminate the Outside Directors Program,  subject to certain restrictions set
forth therein.

Compensation Committee Interlocks and Insider Participation

Dr. Leroy Keith,  who served as the Chairman of the Board of the Company for all
of 1998 and as Chief  Executive  Officer of the Company until June 4, 1998,  was
also a Director of AM Cosmetics,  of which Lawrence E. Bathgate,  II, a Director
of the Company, was Chairman of the Board.

Compensation Committee Report on Executive Compensation

         The Company's executive  compensation program has as its foundation the
following objectives:

     o        Maintaining  a  total  compensation  program  consisting  of  base
              salary,  performance  incentives and benefits  designed to support
              the corporate goal of providing superior value to our stockholders
              and customers;

     o        Providing  compensatory  programs  which  serve  to facilitate the
              recruitment, retention and motivation of qualified executives; and

     o        Rewarding key  executives for achieving  financial,  operating and
              individual  objectives  that  produce a  corresponding  and direct
              return to the Company's stockholders in both the long-term and the
              short-term.

         The Company's  Compensation  Committee  consists of Abbey J. Butler and
John L. Sabre, both of whom are outside,  non-employee  members of the Company's
Board.  The  Compensation  Committee  is  responsible  for  all  aspects  of the
Company's executive compensation  policies,  including the administration of the
Company's 1996 LTIP.

  Philosophy and Objectives

         The Company's  compensation  philosophy  and programs are structured to
tie executives' total compensation to the overall  performance of the Company. A
secondary  objective of the Company's  compensation  philosophy is to provide an
incentive for executives,  and to motivate them to strive for sustainable growth
in earnings,  market share, operating profits (or EBITDA),  industry leadership,
global expansion, and shareholder value. In addition, the Company's compensation
packages for its executives  are designed to attract and retain highly  talented
managers and leaders for the  positions  that the Board has deemed  essential to
the Company's long-term success-defined as five years or longer.

                                       32

<PAGE>



         Each year,  the  Compensation  Committee  will conduct a  comprehensive
review  of the  Company's  executive  compensation  programs.  The  Compensation
Committee may be assisted in these efforts by an independent  consultant  and/or
by the Company's  internal staff,  who provide the  Compensation  Committee with
relevant  information  and  recommendations   regarding  compensation  policies,
programs and specific compensation practices.  This review is designed to ensure
proper  programs are in place to enable the Company to achieve its strategic and
operating objectives,  provide superior value to its stockholders and customers,
and to document the Company's relative competitive position.

         To maintain competitive,  comprehensive compensation,  the Compensation
Committee  will review a comparison of the Company's  compensation  program with
those offered by  comparable  companies  within  relevant  industries.  For each
component of  compensation  (as well as total  compensation),  the  Compensation
Committee  may seek to  ensure  that the  Company's  level of  compensation  for
expected levels of performance  approximates the average for executive  officers
in  similar  positions  at  comparable  companies.  Performance  above  or below
expected  levels may be  reflected in a  corresponding  increase or reduction in
certain portions of the Company's overall compensation program.

         In  accordance   with  the   philosophy   described  in  the  preceding
paragraphs, the Compensation Committee has determined that each executive should
receive a portion of her/his  compensation in a base salary and a portion should
be  awarded  on the  basis of  achievements  as  measured  against  the  targets
presented  above.  In setting and  adjusting  both base  salaries and  incentive
awards,  the Compensation  Committee may take into  consideration  comparability
indices for  executives  both  within the  Company's  industrial  sector and the
prevailing  responsibilities  for business  executives  having similar roles and
responsibilities in an expanded context.

         The Compensation  Committee is mindful that, while every effort will be
made  to  recognize  and  evaluate  the  performance  of  the  Company's  senior
management,  this  process  cannot  be  determined  by  the  exclusive  use of a
predetermined formula. The Compensation Committee,  therefore,  believes that it
must also use judgment and  discretion in  recognizing  and  rewarding  specific
persons whose individual  talents and  contributions  have benefited the Company
and its  shareholders  outside of, or in addition,  to the  Company's  financial
performance.

         The  Company's   executive   compensation   program   includes  several
components  serving  long and  short-term  objectives  and taking  advantage  of
several federal income tax incentives which are not directly  performance-based.
In addition,  the Company maintains for each of its executive officers a package
of  benefits  under its  pension and  welfare  benefit  plans that is  generally
provided to all employees, including a group health insurance plan.

                                       33

<PAGE>



  Long-Term Incentive Stock Options

         The Compensation  Committee rewards  long-term  performance with awards
made pursuant to the 1996 LTIP. The Compensation  Committee selects the form and
amount of long-term  awards based upon its evaluation of which vehicles are best
positioned to serve as effective incentives for long-term performance. Grants of
stock  options  under the 1996  LTIP are  intended  to  motivate  the  Company's
executives to focus on increasing the stock price over a period greater than one
year. The Compensation Committee is mindful that the Company's historical record
as a publicly traded company is limited by virtue of the relatively brief period
in which it has been listed on the New York Stock Exchange;  nonetheless, in the
absence of a five-year  historical  base, the long-term  incentive stock options
should,  for the immediate  future  (defined as the  twelve-month  period ending
December 31, 1999), be tied to specific share price increases.

  Tax Considerations

         Section  162(m) of the Internal  Revenue  Code,  as amended,  generally
limits the Company's  federal income tax deduction for compensation  paid in any
taxable year to any one of the five highest paid executive officers named in the
Company's Proxy Statement to $1.0 million. The limit does not apply to specified
types of exempt  compensation,  including  payments that are not included in the
employee's  gross  income,  payments  made to or from a  tax-qualified  plan and
compensation  that qualifies as  performance-based  compensation.  Under the tax
law,  the  amount of a  performance-based  award  must be based  entirely  on an
objective   formula,   without  any  subjective   consideration   of  individual
performance.

         The Compensation  Committee has carefully considered the impact of this
law. At this time, the  Compensation  Committee  believes it is in the Company's
and  stockholders'  best  interests to retain the  subjective  determination  of
individual performance and compensation levels.  Consequently,  some payments to
the  Company's  named  executive  officers  could be subject  to the  limitation
imposed by the Code  section  162(m).  Options  granted  under the 1996 LTIP are
designed to qualify as exempt performance-based compensation.

  Rationale for CEO Compensation

         In 1998, Mr. Andrews' compensation  was  determined as described  above
and is generally consistent with all of the Company's executive officers.

         In 1999, the Compensation  Committee will base its subjective decisions
regarding  Mr.  Yesner's  annual base salary on Mr.  Yesner's  role in advancing
important corporate  initiatives  designed to enhance the Company's  performance
and  position  as a  leading  manufacturer  and  marketer  of  ethnic  hair care
products.  In  addition,  as a part of its overall  annual  review of  executive
compensation,  the  Compensation  Committee will review Mr. Yesner's base salary
based on market  information  for  similar  positions  as well as changes in the
salaries of chief executive officers at companies comparable to the Company.

         To recognize sustained long-term  performance,  on November 9, 1998 the
Compensation  Committee  granted Mr. Andrews an option to acquire 300,000 shares
of Class A Common Stock having an exercise price per share equal to $2.469.

                             Compensation Committee


                             Abbey J. Butler
                             John L. Sabre

                                       34

<PAGE>


PERFORMANCE GRAPH

         The  following  graph  compares (i) the  cumulative  total  stockholder
return  on the  Class A Common  Stock  with  (ii) the  cumulative  return of the
Russell 2000 Stock Index ("Russell  2000") and a peer group.  The graph  assumes
that the value of an  investment  in the Common Stock and in each index was $100
on October 15, 1996, and that all dividends were reinvested.

         The Russell 2000 and the peer group are market-capitalization weighted.
The  peer group  is  comprised  of  25 consumer product manufacturers, including
the following  publicly  traded  companies: Adrien  Arpel, Inc., Advantage  Life
Products, Inc.,  Alberto-Culver Company, Inc.,  American  Safety  Razor Company,
Applewoods, Inc., Avon  Products, Inc., Beauticontrol  Cosmetics,  Inc., Carson,
Inc., CCA Industries,  Inc., Chromatics Color Sciences  International  Inc., Del
Laboratories  Inc.,  Dial  Corporation  New, French  Fragrances  Inc.,  Gillette
Company, Guest  Supply,  Inc., Human  Pheromone  Sciences,  Inc., Jean  Philippe
Fragrances Inc., Lauder Estee Cosmetics, Inc., Nutramax  Products,  Inc., Parlux
Fragrances Inc.,  Revlon, Inc., Stephan Co., Styling  Technology  Corp., Tristar
Corporation, Zegarelli Group International, Inc.



Performance Graph

Measurement Period         Company         Russell 2000 Index         Peer Group
10/15/96                     100                  100                     100   
12/31/96                      91                  107                     106  
12/31/97                      44                  131                     133
12/31/98                      26                  130                     143

                                       35

<PAGE>



                  STOCKHOLDER PROPOSALS FOR 2000 ANNUAL MEETING

         Proposals by  stockholders  of the Company  intended to be presented at
the 2000 Annual Meeting of Stockholders must be received by the Secretary of the
Company at its principal  executive  office, no later than January 2, 2000 to be
eligible for inclusion in the Company's  Proxy  Statement and proxy  relating to
that meeting.

         According to the Company's  Restated Bylaws,  for a proposal for action
to  be  properly  presented  by  any  stockholder  at  an  annual  meeting,  the
stockholder must have given timely notice thereof in writing to the Secretary of
the Company at its principal executive offices not less than sixty (60) days nor
more than  ninety  (90) days  prior to the first  anniversary  of the  preceding
year's annual meeting.


                            MISCELLANEOUS INFORMATION

         The cost of this  solicitation of proxies will be borne by the Company.
The  Company  will  request  certain  banking  institutions,   brokerage  firms,
custodians, trustees, nominees, and fiduciaries to forward solicitation material
to the  beneficial  owners  of  shares  of the  Company  held of  record by such
persons, and the Company will reimburse reasonable forwarding expenses.  Regular
employees of the Company may solicit proxies personally or by mail, telephone or
telegraph. In addition, the Company has retained Phoenix Communications, Inc. to
assist  in the  distribution  of the  proxies  and  proxy  statements  for a fee
estimated not to exceed $4,000 plus out-of-pocket expenses.

         Upon request,  the Company's Annual Report on Form 10-K for 1998 to the
Securities  and Exchange  Commission  will be  furnished.  Such written  request
should be directed to the Secretary of the Company at the address stated herein.

                                       36

<PAGE>


The form of proxy and the Proxy  Statement have been approved by the Company and
are being mailed and delivered to stockholders by the authority of the Company.

                                      Roy Keith
                                        Chairman of the Board


April 30, 1999


<PAGE>



                                                                      APPENDIX A
                                  CARSON, INC.

                          1996 LONG-TERM INCENTIVE PLAN
                         (as amended by Amendment No. 1)

                                    * * * * *


         1.  Purpose.  The  purpose of the 1996  Long-Term  Incentive  Plan (the
"Plan") is to further and promote the interests of Carson, Inc. (the "Company"),
its   Subsidiaries  and  its  shareholders  by  enabling  the  Company  and  its
Subsidiaries to attract,  retain and motivate employees and consultants or those
who will become  employees or  consultants,  and to align the interests of those
individuals  and  the  Company's  shareholders.  To do  this,  the  Plan  offers
performance-based incentive awards and equity-based opportunities providing such
employees and consultants with a proprietary  interest in maximizing the growth,
profitability and overall success of the Company and its Subsidiaries.

         2.  Definitions.  For purposes of the Plan,  the following  terms shall
have the meanings set forth below:

                  2.1  "Award" means  an award  or grant  made to  a Participant
under Sections 6, 7, 8 and/or 9 of the Plan.

                  2.2  "Award  Agreement"  means  the  agreement  executed  by a
Participant pursuant to Sections 3.2 and 17.7 of the Plan in connection with the
granting of an Award.

                  2.2  "Board" means the Board of Directors  of the Company,  as
constituted from time to time.

                  2.3  "Closing"  means  the  occurrence  of the  closing of the
initial public offerings by the Company of the Common Stock.

                  2.4  "Code" means the  Internal  Revenue  Code of 1986,  as in
effect and as  amended  from time to time,  or any  successor  statute  thereto,
together with any rules, regulations and interpretations  promulgated thereunder
or with respect thereto.

                  2.5  "Committee" means  the committee of the Board established
to administer the Plan, as  described in Section 3 of the Plan.

                  2.6  "Common Stock" means the Class A Common Stock,  par value
$.01 per share,  of the Company or any  security  of the  Company  issued by the
Company in substitution or exchange therefor.

<PAGE>



                  2.7  "Company" means Carson, Inc., a Delaware corporation,  or
any successor corporation to Carson, Inc.

                  2.8  "Disability"   means   disability   as  defined  in   the
Participant's then effective employment agreement,  or if the participant is not
then a party to an effective employment agreement with the Company which defines
disability,  "Disability"  means  disability  as  determined by the Committee in
accordance  with standards and  procedures  similar to those under the Company's
long-term disability plan, if any. Subject to the first sentence of this Section
2.8, at any time that the Company does not maintain a long-term disability plan,
"Disability" shall mean any physical or mental disability which is determined to
be total and permanent by a physician selected in good faith by the Company.

                  2.9  "Exchange Act" means the Securities Exchange Act of 1934,
as in effect and as amended from time to time, or any successor statute thereto,
together with any rules, regulations and interpretations  promulgated thereunder
or with respect thereto.

                  2.10 "Fair  Market  Value"  means on, or with  respect to, any
given date(s), the average of the highest and lowest market prices of the Common
Stock, as reported on the consolidated  transaction reporting system for the New
York Stock  Exchange  for such date(s) or, if the Common Stock was not traded on
such  date(s),  on the next  preceding day or days on which the Common Stock was
traded. If at any time the Common Stock is not traded on such exchange, the Fair
Market Value of a share of the Common Stock shall be determined in good faith by
the Board.

                  2.11 "Incentive  Stock  Option" means any stock option granted
pursuant  to the  provisions  of Section 6 of the Plan (and the  relevant  Award
Agreement)  that  is  intended  to be  (and is  specifically  designated  as) an
"incentive stock option" within the meaning of Section 422 of the Code.

                  2.12 "Non-Qualified  Stock  Option"  means  any  stock  option
granted  pursuant to the  provisions  of Section 6 of the Plan (and the relevant
Award  Agreement) that is not (and is  specifically  designated as not being) an
Incentive Stock Option.

                  2.13 "Participant" means  any individual  who is selected from
time to time under Section 5 to receive an Award under the Plan.

                  2.14 "Performance  Units"  means the  monetary  units  granted
under Section 9 of the Plan and the relevant Award Agreement.

                  2.15 "Plan" means the Carson,  Inc. 1996  Long-Term  Incentive
Plan,  as set forth  herein and as in effect  and as  amended  from time to time
(together  with any rules and  regulations  promulgated  by the  Committee  with
respect thereto).

<PAGE>



                  2.16 "Reload  Stock  Option"  means  any  Non-Qualified  Stock
Option  automatically  granted  pursuant to the provisions of Section 6.7 of the
Plan and the relevant Award Agreement.

                  2.17 "Restricted Shares" means the restricted shares of Common
Stock  granted  pursuant  to the  provisions  of  Section  8 of the Plan and the
relevant Award Agreement.

                  2.18 "Retirement"  means  the  voluntary  retirement  by   the
Participant  from active  employment with the Company and its Subsidiaries on or
after the attainment of (i) age 65, or (ii) 60, with the consent of the Board.

                  2.19 "Stock  Appreciation  Right" means an Award  described in
Section 7.2 of the Plan and granted  pursuant to the  provisions of Section 7 of
the Plan.

                  2.20 "Subsidiary(ies)"  means  any corporation (other than the
Company) in an unbroken chain of corporations,  including and beginning with the
Company,  if each of such  corporations,  other than the last corporation in the
unbroken chain, owns,  directly or indirectly,  more than fifty percent (50%) of
the voting stock in one of the other corporations in such chain.

         3.       Administration.

                  3.1  The Committee.  The  Plan  shall be  administered  by the
Committee.  The Committee  shall be appointed from time to time by the Board and
shall be  comprised  of not less than two (2) of the  then members of the  Board
who are Non-Employee  Directors  (within the meaning of SEC Rule 16b-3(b)(3)) of
the  Company.  No member of the  Committee  shall be eligible to receive  awards
under the  Plan.  Consistent  with the  Bylaws of the  Company,  members  of the
Committee shall serve at the pleasure of the Board and the Board, subject to the
immediately  preceding  sentence,  may at any time and from time to time  remove
members from, or add members to, the Committee.

                  3.2  Plan Administration  and Plan  Rules.  The  Committee  is
authorized  to construe  and  interpret  the Plan and to  promulgate,  amend and
rescind rules and regulations relating to the implementation, administration and
maintenance  of the Plan.  Subject to the terms and  conditions of the Plan, the
Committee  shall  make  all  determinations   necessary  or  advisable  for  the
implementation,  administration  and maintenance of the Plan including,  without
limitation,  (a)  selecting the Plan's  Participants,  (b) making Awards in such
amounts  and  form  as  the  Committee  shall   determine,   (c)  imposing  such
restrictions,  terms and conditions upon such Awards as the Committee shall deem
appropriate,   and  (d)   correcting   any  technical   defect(s)  or  technical
omission(s), or reconciling any technical inconsistency(ies), in the Plan and/or
any Award Agreement.  The Committee may designate  persons other than members of
the Committee to carry out the day-to-day ministerial administration of the Plan
under such  conditions  and  limitations  as it may  prescribe,  except that the
Committee  shall not delegate its  authority  with regard to the  selection  for
participation in the Plan and/or the granting of any Awards to Participants. The
Committee's  determinations  under the Plan need not be uniform  and may be made
selectively among  Participants,  whether or not such Participants are similarly
situated.  Any determination,  decision or action of the Committee in connection

<PAGE>



with  the  construction,  interpretation,   administration,   implementation  or
maintenance  of the  Plan  shall  be  final,  conclusive  and  binding  upon all
Participants and any person(s)  claiming under or through any Participants.  The
Company shall effect the granting of Awards under the Plan,  in accordance  with
the  determinations  made by the Committee,  by execution of written  agreements
and/or other instruments in such form as is approved by the Committee.

                  3.3  Liability  Limitation.   Neither   the   Board  nor   the
Committee,  nor  any  member  of  either, shall be liable for any act, omission,
interpretation,  construction  or determination made in good faith in connection
with the Plan (or any  Award  Agreement),  and the  members of the Board and the
Committee shall be entitled to indemnification  and reimbursement by the Company
in respect of any claim, loss, damage or expense (including, without limitation,
attorneys' fees) arising or resulting therefrom to the fullest extent  permitted
by law and/or  under any directors  and officers  liability  insurance  coverage
which may be in effect from time to time.

                  3.4  Pre-IPO Administration.  Notwithstanding  anything in the
Plan to the contrary and prior to the Closing (the "Pre-IPO  Period"),  the Plan
may also be  administered  by the Board.  During  the  Pre-IPO  Period  (but not
beyond), the Board shall have all the authority,  rights and powers set forth in
Sections  3.1, 3.2 and 3.3 of the Plan and may make any and all  determinations,
and take any and all other actions, which may or could be made, or taken, by the
Committee under the Plan.

         4.       Term of Plan/Common Stock Subject to Plan.

                  4.1  Term.  The Plan shall terminate  on  December  31,  2006,
except  with  respect  to Awards  then  outstanding.  After such date no further
Awards shall be granted under the Plan.

                  4.2  Common Stock. The  maximum  number  of  shares  of Common
Stock  in  respect of  which Awards  may be granted or paid  out under the Plan,
subject to adjustment as provided in Section 14.2 of the Plan,  shall not exceed
1,350,000 shares.  In the event of a change in the Common  Stock of the  Company
that is limited to a change in the designation  thereof  to  "Capital  Stock" or
other similar designation,  or to a change in the par value thereof, or from par
value  to  no  par value,  without  increase or decrease in the number of issued
shares, the  shares  resulting  from such  change  shall be  deemed to be Common
Stock for  purposes of the Plan.  Common  Stock  which  may be issued  under the
Plan may be either  authorized  and  unissued  shares  or  issued  shares  which
have  been   reacquired  by  the   Company (in the  open-market  or in   private
transactions)  and  which  are  being  held  as treasury  shares.  No fractional
shares of Common Stock shall be issued under the Plan.

                  4.3  Computation  of  Available  Shares.  For the  purpose  of
computing the total number of shares of Common Stock  available for Awards under
the Plan,  there shall be counted  against the  limitations set forth in Section
4.2 of the Plan the maximum number of shares of Common Stock potentially subject
to issuance upon exercise or settlement of Awards granted under Sections 6 and 7
of the  Plan,  the  number of shares of  Common  Stock  issued  under  grants of
Restricted  Shares  pursuant to Section 8 of the Plan and the maximum  number of

<PAGE>



shares of  Common  Stock  potentially  issuable  under  grants  or  payments  of
Performance  Units pursuant to Section 9 of the Plan, in each case determined as
of the date on which such Awards are granted.  If any Awards expire  unexercised
or are forfeited, surrendered,  cancelled, terminated or settled in cash in lieu
of Common Stock, the shares of Common Stock which were  theretofore  subject (or
potentially  subject) to such Awards shall again be  available  for Awards under
the Plan to the extent of such expiration,  forfeiture, surrender, cancellation,
termination or settlement of such Awards.

         5.  Eligibility.  Individuals  eligible for Awards under the Plan shall
consist of all salaried employees and consultants, or those who will become such
employees  or  consultants,  of the  Company  and/or  its  Subsidiaries  who are
responsible  for the  management,  growth and  protection of the business of the
Company and/or its  Subsidiaries or whose  performance or  contribution,  in the
sole discretion of the Committee, benefits or will benefit the Company.

         6.       Stock Options.

                  6.1  Terms and  Conditions. Stock  options  granted  under the
Plan shall  be  in respect of Common  Stock and may be in the form of  Incentive
Stock  Options, Non-Qualified  Stock  Options or Reload Stock Options (sometimes
referred to collectively  herein as the "Stock  Option(s))".  Such Stock Options
shall be subject to the  terms  and  conditions  set  forth  in this  Section  6
and any  additional  terms  and conditions,  not  inconsistent  with the express
terms  and  provisions  of  the  Plan, as  the Committee  shall set forth in the
relevant  Award Agreement.

                  6.2  Grant. Stock  Options  may be  granted  under the Plan in
such form as the Committee may from time to time approve.  Stock Options  may be
granted  alone or in addition to other  Awards  under the Plan or in tandem with
Stock  Appreciation  Rights.  Special  provisions shall apply to Incentive Stock
Options  granted  to any  employee  who owns  (within  the  meaning  of  Section
422(b)(6) of the Code) more than ten percent (10%) of the total combined  voting
power of all  classes of stock of the Company or its parent  corporation  or any
subsidiary of the Company,  within the meaning of Sections 424(e) and (f) of the
Code (a "10% Shareholder").

                  6.3  Exercise Price.  The  exercise  price per share of Common
Stock subject to a Stock Option shall be determined by the Committee, including,
without  limitation,  a  determination  based  on a  formula  determined  by the
Committee;  provided,  however,  that the exercise  price of an Incentive  Stock
Option or a Reload  Stock  Option  shall not be less  than one  hundred  percent
(100%) of the Fair Market  Value of the Common Stock on the date of the grant of
such Incentive Stock Option or Reload Stock Option; provided,  further, however,
that, in the case of a 10% Shareholder, the exercise price of an Incentive Stock
Option shall not be less than one hundred ten percent  (110%) of the Fair Market
Value of the Common Stock on the date of grant.

                  6.4  Term. The term of each Stock  Option shall be such period
of time as is fixed by the Committee;  provided,  however,  that the term of any
Incentive  Stock Option shall not exceed ten (10) years (five (5) years,  in the
case of a 10%  Shareholder)  after the date  immediately  preceding  the date on
which the Incentive Stock Option is granted.

<PAGE>



                  6.5 Method of Exercise.  A Stock Option may be  exercised,  in
whole or in part, by giving  written  notice of exercise to the Secretary of the
Company,  or the  Secretary's  designee,  specifying  the number of shares to be
purchased.  Such notice shall be  accompanied by payment in full of the exercise
price in cash,  by  certified  check,  bank draft or money order  payable to the
order of the Company or, if permitted by the Committee (in its sole  discretion)
and applicable law, by delivery of, alone or in conjunction  with a partial cash
or instrument payment, (a) a fully-secured  promissory note or notes, (b) shares
of Common Stock already owned by the Participant for at least six (6) months, or
(c) some other form of payment  acceptable to the  Committee.  The Committee may
also  permit   Participants   (either  on  a  selective   or  group   basis)  to
simultaneously  exercise  Stock  Options  and sell the  shares of  Common  Stock
thereby  acquired,  pursuant to a "cashless  exercise"  arrangement  or program,
selected by and approved of in all respects in advance by the Committee. Payment
instruments shall be received by the Company subject to collection. The proceeds
received by the  Company  upon  exercise of any Stock  Option may be used by the
Company for general  corporate  purposes.  Any portion of a Stock Option that is
exercised may not be exercised again.

                  6.6  Exercisability.  In respect of any Stock  Option  granted
under the Plan,  unless  otherwise (a)  determined by the Committee (in its sole
discretion)  at any time  and from  time to time in  respect  of any such  Stock
Option,  or  (b)  provided  in  the  Award  Agreement  or in  the  Participant's
employment  agreement  in respect of any such Stock  Option,  such Stock  Option
shall become  exercisable  as to the aggregate  number of shares of Common Stock
underlying such Stock Option, as determined on the date of grant, as follows:

                  o        33%, on the first anniversary of the date of grant of
                           the  Stock  Option, provided  the Participant is then
                           employed   by   the   Company   and/or   one  of  its
                           Subsidiaries;

                  o        66%, on the second anniversary  of the date of  grant
                           of the Stock Option, provided the Participant is then
                           employed   by   the   Company   and/or   one  of  its
                           Subsidiaries;

                  o        100%, on the  third  anniversary of the date of grant
                           of the Stock Option, provided the Participant is then
                           employed   by   the  Company   and/or  one   of   its
                           Subsidiaries; and

Notwithstanding  anything to the contrary  contained  in this Section 6.6,  such
Stock Option  shall  become one hundred  percent  (100%)  exercisable  as to the
aggregate number of shares of Common Stock underlying such Stock Option upon the
death, Disability or Retirement of the Participant.

                  6.7  Reload Stock  Options.  The  Committee  may,  in its sole
discretion, provide in any Award Agreement in respect of any Non-Qualified Stock
Option that if the  Participant  delivers  shares of the Company's  Common Stock
already owned by such Participant for at least six (6) months in full or partial
payment  of  the  exercise  price  of  such  Non-Qualified   Stock  Option,  the
Participant shall automatically (subject to the limitations contained in Section
4.2) and immediately thereupon be granted a Reload Stock Option to purchase that
number of shares of Common Stock delivered by the Participant to the Company (on
such terms as the  Committee  may  prescribe  under and in  accordance  with the
Plan).

<PAGE>



                  6.8  Tandem Grants.  If Non-Qualified  Stock Options and Stock
Appreciation  Rights are granted in tandem,  as designated in the relevant Award
Agreements,  the right of a Participant to exercise any such tandem Stock Option
shall  terminate to the extent that the shares of Common  Stock  subject to such
Stock  Option  are used to  calculate  amounts  or  shares  receivable  upon the
exercise of the related tandem Stock Appreciation Right.

         7.       Stock Appreciation Rights.

                  7.1  Terms and  Conditions.  The  grant of Stock  Appreciation
Rights under the Plan shall be subject to the terms and  conditions set forth in
this Section 7 and any additional terms and conditions,  not  inconsistent  with
the express terms and  provisions of the Plan, as the Committee  shall set forth
in the relevant Award Agreement.

                  7.2  Stock Appreciation  Rights. A Stock Appreciation Right is
an Award  granted with  respect to a specified  number of shares of Common Stock
entitling  a  Participant  to receive an amount  equal to the excess of the Fair
Market  Value of a share of Common  Stock on the date of exercise  over the Fair
Market  Value of a share  of  Common  Stock  on the  date of grant of the  Stock
Appreciation  Right,  multiplied  by the  number of shares of Common  Stock with
respect to which the Stock Appreciation Right shall have been exercised.

                  7.3  Grant.  A Stock  Appreciation  Right  may be  granted  in
addition to any other Award under the Plan or in tandem with or independent of a
Non-Qualified Stock Option.

                  7.4  Date of Exercisability.  Unless otherwise provided in the
Participant's  employment  agreement  or the Award  Agreement  in respect of any
Stock  Appreciation  Right,  a Stock  Appreciation  Right may be  exercised by a
Participant, in accordance with and subject to all of the procedures established
by the  Committee,  in whole or in part at any time and from time to time during
its specified term.  Notwithstanding the preceding sentence, in no event shall a
Stock  Appreciation  Right be  exercisable  prior  to the date  which is six (6)
months after the date on which the Stock Appreciation Right was granted or prior
to the exercisability of any Non-Qualified Stock Option with which it is granted
in tandem.  The Committee may also provide,  as set forth in the relevant  Award
Agreement and without  limitation,  that some Stock Appreciation Rights shall be
automatically exercised and settled on one or more fixed dates specified therein
by the Committee.

                  7.5  Form of Payment.  Upon exercise  of a Stock  Appreciation
Right,  payment  may be made in cash,  in  Restricted  Shares  or in  shares  of
unrestricted Common Stock, or in any combination  thereof, as the Committee,  in
its  sole  discretion,  shall  determine  and  provide  in  the  relevant  Award
Agreement.

                  7.6  Tandem Grant.  The right of a  Participant  to exercise a
tandem Stock  Appreciation  Right shall terminate to the extent such Participant
exercises the Non-Qualified  Stock Option to which such Stock Appreciation Right
is related.

<PAGE>



         8.  Restricted Shares.

                  8.1  Terms and Conditions. Grants  of  Restricted Shares shall
be subject to the  terms and conditions  set  forth  in this  Section  8 and any
additional  terms and conditions,  not  inconsistent  with the express terms and
provisions of the Plan, as the Committee  shall set forth in the relevant  Award
Agreement.  Restricted  Shares may be granted  alone or in addition to any other
Awards under the Plan.  Subject to the terms of the Plan,  the  Committee  shall
determine the number of Restricted Shares to be granted to a Participant and the
Committee may provide or impose different terms and conditions on any particular
Restricted Share grant made to any Participant. With respect to each Participant
receiving  an  Award  of  Restricted  Shares,  there  shall  be  issued  a stock
certificate (or certificates) in respect of such Restricted  Shares.  Such stock
certificate(s)  shall be  registered in the name of such  Participant,  shall be
accompanied by a stock power duly executed by such Participant,  and shall bear,
among other required legends, the following legend:

                  "The  transferability  of this  certificate  and the shares of
                  stock  represented   hereby  are  subject  to  the  terms  and
                  conditions (including, without limitation,  forfeiture events)
                  contained in the Carson,  Inc. 1996  Long-Term  Incentive Plan
                  and an Award  Agreement  entered into  between the  registered
                  owner  hereof and Carson,  Inc.  Copies of such Plan and Award
                  Agreement  are on  file  in the  office  of the  Secretary  of
                  Carson, Inc., Savannah,  Georgia. Carson, Inc. will furnish to
                  the recordholder of the  certificate,  without charge and upon
                  written request at its principal place of business,  a copy of
                  such Plan and Award Agreement. Carson, Inc. reserves the right
                  to refuse to record the transfer of this certificate until all
                  such  restrictions are satisfied,  all such terms are complied
                  with and all such conditions are satisfied."

Such stock  certificate  evidencing such shares shall, in the sole discretion of
the  Committee,  be deposited  with and held in custody by the Company until the
restrictions  thereon  shall  have  lapsed  and all of the terms and  conditions
applicable to such grant shall have been satisfied.

                  8.2  Restricted Share Grants.  A grant of Restricted Shares is
an Award of shares of Common  Stock  granted to a  Participant,  subject to such
restrictions,   terms  and  conditions  as  the  Committee  deems   appropriate,
including,  without  limitation,  (a)  restrictions  on  the  sale,  assignment,
transfer, hypothecation or other disposition of such shares, (b) the requirement
that the Participant  deposit such shares with the Company while such shares are
subject  to such  restrictions,  and (c) the  requirement  that  such  shares be
forfeited  upon  termination  of  employment  for  specified  reasons  within  a
specified period of time or for other reasons  (including,  without  limitation,
the failure to achieve designated performance goals).

<PAGE>



                  8.3  Restriction  Period.  In accordance with Sections 8.1 and
8.2 of the Plan and unless  otherwise  determined  by the Committee (in its sole
discretion)  at any time and from time to time,  Restricted  Shares  shall  only
become  unrestricted  and  vested in the  Participant  in  accordance  with such
vesting schedule  relating to such Restricted  Shares,  if any, as the Committee
may  establish in the  relevant  Award  Agreement  (the  "Restriction  Period").
Notwithstanding the preceding sentence, in no event shall the Restriction Period
be less than six (6)  months  after the date of grant.  During  the  Restriction
Period,  such stock shall be and remain unvested and a Participant may not sell,
assign,  transfer,  pledge, encumber or otherwise dispose of or hypothecate such
Award.  Upon  satisfaction  of the  vesting  schedule  and any other  applicable
restrictions, terms and conditions, the Participant shall be entitled to receive
payment of the Restricted  Shares or a portion  thereof,  as the case may be, as
provided in Section 8.4 of the Plan.

                  8.4 Payment of Restricted Share Grants. After the satisfaction
and/or  lapse of the  restrictions,  terms  and  conditions  established  by the
Committee in respect of a grant of Restricted Shares, a new certificate, without
the  legend set forth in  Section  8.1 of the Plan,  for the number of shares of
Common  Stock  which  are no  longer  subject  to such  restrictions,  terms and
conditions  shall,  as soon  as  practicable  thereafter,  be  delivered  to the
Participant.

                  8.5 Shareholder Rights. A Participant shall have, with respect
to the shares of Common Stock  underlying a grant of Restricted  Shares,  all of
the rights of a shareholder  of such stock (except as such rights are limited or
restricted  under  the  Plan or in the  relevant  Award  Agreement).  Any  stock
dividends  paid in respect of  unvested  Restricted  Shares  shall be treated as
additional  Restricted  Shares and shall be subject to the same restrictions and
other  terms and  conditions  that apply to the  unvested  Restricted  Shares in
respect of which such stock dividends are issued.

         9.       Performance Units.

                  9.1  Terms and Conditions.  Performance Units shall be subject
to the terms and conditions set forth in this Section 9 and any additional terms
and conditions, not inconsistent with the express provisions of the Plan, as the
Committee shall set forth in the relevant Award Agreement.

                  9.2 Performance Unit Grants. A Performance Unit is an Award of
units (with each unit  representing such monetary amount as is designated by the
Committee  in the Award  Agreement)  granted to a  Participant,  subject to such
terms and  conditions as the Committee  deems  appropriate,  including,  without
limitation,  the  requirement  that the  Participant  forfeit  such  units (or a
portion thereof) in the event certain  performance  criteria or other conditions
are not met within a designated period of time.

                  9.3  Grants.  Performance  Units  may be  granted  alone or in
addition to any other Awards  under the Plan.  Subject to the terms of the Plan,
the Committee shall determine the number of Performance Units to be granted to a
Participant  and the Committee may impose  different terms and conditions on any
particular Performance Units granted to any Participant.

<PAGE>




                  9.4  Performance Goals and Performance  Periods.  Participants
receiving a grant of  Performance  Units shall only earn into and be entitled to
payment in respect of such Awards if the Company and/or the Participant achieves
certain  performance goals (the "Performance  Goals") during and in respect of a
designated  performance period (the "Performance Period"). The Performance Goals
and the  Performance  Period shall be established by the Committee,  in its sole
discretion. The Committee shall establish Performance Goals for each Performance
Period  prior to, or as soon as  practicable  after,  the  commencement  of such
Performance  Period.  The Committee shall also establish a schedule or schedules
for  Performance  Units  setting  forth the  portion of the Award  which will be
earned or forfeited based on the degree of achievement,  or lack thereof, of the
Performance  Goals at the end of the  relevant  Performance  Period.  In setting
Performance  Goals,  the  Committee  may use,  but shall not be limited to, such
measures as total  shareholder  return,  return on equity,  net earnings growth,
sales or revenue growth, cash flow, comparisons to peer companies, individual or
aggregate  Participant   performance  or  such  other  measure  or  measures  of
performance as the Committee, in its sole discretion, may deem appropriate. Such
performance  measures  shall be defined as to their  respective  components  and
meaning  by the  Committee  (in its sole  discretion).  During  any  Performance
Period,  the Committee shall have the authority to adjust the Performance  Goals
and/or  the  Performance  Period in such  manner as the  Committee,  in its sole
discretion, deems appropriate at any time and from time to time.

                  9.5  Payment of Units.  With respect to each Performance Unit,
the Participant  shall, if the applicable  Performance Goals have been achieved,
or partially achieved, as determined by the Committee in its sole discretion, by
the Company and/or the Participant  during the relevant  Performance  Period, be
entitled to receive  payment in an amount equal to the designated  value of each
Performance Unit times the number of such units so earned. Payment in settlement
of earned  Performance Units shall be made as soon as practicable  following the
conclusion of the respective  Performance Period in cash, in unrestricted Common
Stock, or in Restricted Shares, or in any combination  thereof, as the Committee
in its sole  discretion,  shall  determine  and  provide in the  relevant  Award
Agreement.


         10. Deferral Elections/Tax Reimbursements/Other Provisions.

                  10.1  Deferrals.  The Committee  may permit a  Participant  to
elect to defer  receipt  of any  payment  of cash or any  delivery  of shares of
Common Stock that would  otherwise be due to such  Participant  by virtue of the
exercise,  earn out or  settlement of any Award made under the Plan. If any such
election is permitted,  the Committee  shall  establish rules and procedures for
such  deferrals,  including,  without  limitation,  the payment or  crediting of
reasonable  interest on such deferred  amounts credited in cash, and the payment
or crediting of dividend  equivalents in respect of deferrals  credited in units
of Common Stock.  The Committee may also provide in the relevant Award Agreement
for a tax  reimbursement  cash payment to be made by the Company in favor of any
Participant in connection  with the tax  consequences  resulting from the grant,
exercise, settlement, or earn out of any Award made under the Plan.

<PAGE>



                  10.2    Performance-Based    Awards.     Performance    Units,
performance-based  Restricted  Shares,  and other Awards  subject to performance
criteria are intended to be "qualified  performance-based  compensation"  within
the meaning of section 162(m) of the Code and shall be paid solely on account of
the attainment of one or more preestablished, objective performance goals within
the meaning of section 162(m) and the  regulations  thereunder.  Until otherwise
determined by the Committee,  the  performance  goals shall be the attainment of
preestablished levels of any of net income, market price per share, earnings per
share, return on equity, return on capital employed and/or cash flow. The payout
of any such Award to a Covered Employee may be reduced, but not increased, based
on the degree of  attainment of other  performance  criteria or otherwise at the
discretion of the Committee.  For purposes of the Plan,  "Covered  Employee" has
the same meaning as set forth in Section 162(m) of the Code.

                  10.3 Maximum  Yearly  Awards.  The maximum annual Common Stock
amounts in this Section 10.3 are subject to  adjustment  under  Section 14.2 and
are subject to the Plan maximum under Section 4.2.

                           10.3.1 Performance-Based  Awards. All Participants in
         the aggregate may not receive in any calendar year  Performance  Units,
         performance-based   Restricted  Shares  and  other  Awards  subject  to
         performance  criteria exceeding,  in the aggregate,  300,000 underlying
         shares of Common Stock.  The maximum  amount payable in respect of such
         Awards in any  calendar  year may not exceed  500,000  shares of Common
         Stock  (or the  then  equivalent  Fair  Market  Value  thereof)  in the
         aggregate to all  Participants  and 100,000  shares of Common Stock (or
         the then  equivalent  Fair  Market  Value  thereof)  in the case of any
         individual Participant.


                           10.3.2 Stock Options and SARs.  All  Participants  in
         the  aggregate  may not receive in any calendar  year Awards of Options
         and Stock  Appreciation  Rights,  in the aggregate,  exceeding  700,000
         underlying shares of Common Stock. Each individual  Participant may not
         receive in any  calendar  year Awards of Options or Stock  Appreciation
         Rights exceeding 500,000 underlying shares of Common Stock.


         11. Dividend Equivalents.  In addition to the provisions of Section 8.5
of the Plan, Awards of Stock Options,  and/or Stock Appreciation Rights, may, in
the sole  discretion of the Committee and if provided for in the relevant  Award
Agreement,  earn  dividend  equivalents.  In respect of any such Award  which is
outstanding on a dividend record date for Common Stock, the Participant shall be
credited  with an amount  equal to the  amount of cash or stock  dividends  that
would  have been paid on the  shares of Common  Stock  covered by such Award had
such covered shares been issued and  outstanding  on such dividend  record date.
The Committee shall establish such rules and procedures  governing the crediting
of such dividend  equivalents,  including,  without limitation,  the amount, the
timing,  form of payment and payment  contingencies  and/or restrictions of such
dividend equivalents, as it deems appropriate or necessary.

         12.  Termination of Employment.

                  12.1  General.  Except  as is  otherwise  provided  (a) in the
relevant   Award   Agreement  as  determined  by  the  Committee  (in  its  sole
discretion), or (b) in the Participant's then effective employment agreement, if
any, the following  terms and conditions  shall apply as appropriate  and as not
inconsistent  with the terms and  conditions,  if any,  contained  in such Award
Agreement and/or such employment agreement:

<PAGE>


                           12.1.1 Options/SARs.  Subject to any determination of
         the Committee  pursuant to Section 6.6 of the Plan, if a  Participant's
         employment  with  the  Company  terminates  for  any  reason  any  then
         unexercisable  Stock Options and/or Stock Appreciation  Rights shall be
         forfeited and cancelled by the Company. Except as otherwise provided in
         this Section 12.1.1, if a Participant's employment with the Company and
         its Subsidiaries  terminates for any reason, such Participant's rights,
         if any, to exercise any then  exercisable  Stock  Options  and/or Stock
         Appreciation Rights, if any, shall terminate ninety (90) days after the
         date of such  termination  (but not beyond the stated  term of any such
         Stock  Option  and/or  Stock  Appreciation  Right as  determined  under
         Sections  6.4 and 7.4)  and  thereafter  such  Stock  Options  or Stock
         Appreciation  Rights shall be forfeited  and  cancelled by the Company.
         The  Committee,  in its sole  discretion,  may determine  that any such
         Participant's  Stock Options and/or Stock Appreciation  Rights, if any,
         to the  extent  exercisable  immediately  prior to any  termination  of
         employment  (other  than a  termination  due to  death,  Retirement  or
         Disability),  may remain  exercisable for an additional  specified time
         period after such ninety (90) day period expires  (subject to any other
         applicable  terms and  provisions  of the Plan and the  relevant  Award
         Agreement),  but not beyond the  stated  term of any such Stock  Option
         and/or Stock  Appreciation  Right.  If any termination of employment is
         due to  death,  Retirement  or  Disability,  a  Participant  (and  such
         Participant's   estate,   designated   beneficiary   or   other   legal
         representative,  as the case may be and as determined by the Committee)
         shall have the right, to the extent  exercisable  immediately  prior to
         any such  termination,  to exercise  such Stock  Options  and/or  Stock
         Appreciation Rights, if any, at any time within the one (1) year period
         following such termination due to death,  Retirement or Disability (but
         not beyond the term of any such Stock Option and/or Stock  Appreciation
         Right as determined under Sections 6.4 and 7.4).

                           12.1.2   Restricted   Shares.   If  a   Participant's
         employment  with the Company and its  Subsidiaries  terminates  for any
         reason (other than due to Disability, Retirement or death) prior to the
         satisfaction  and/or lapse of the  restrictions,  terms and  conditions
         applicable  to a grant of Restricted  Shares,  such  Restricted  Shares
         shall   immediately  be  cancelled  and  the   Participant   (and  such
         Participant's   estate,   designated   beneficiary   or   other   legal
         representative)  shall  forfeit  any  rights or  interests  in and with
         respect to any such Restricted Shares.  Notwithstanding anything to the
         contrary in this Section 12, the Committee, in its sole discretion, may
         determine,  prior to or within  ninety (90) days after the date of such
         termination, that all or a portion of any such Participant's Restricted
         Shares shall not be so cancelled and  forfeited.  If the  Participant's
         employment  terminates  due to death,  Disability  or  Retirement,  the
         Participant  shall  become  100%  vested  in  any  such   Participant's
         restricted Shares as of the date of any such termination.

<PAGE>



                           12.1.3   Performance   Units.   If  a   Participant's
         employment  with the Company and its  Subsidiaries  terminates  for any
         reason (other than due to Disability, Retirement or death) prior to the
         completion of any Performance  Period, any Performance Units granted in
         respect of such  Performance  Period shall  immediately be cancelled by
         the  Company  and  the  Participant  (and  such  Participant's  estate,
         designated beneficiary or other legal representative) shall forfeit any
         rights or interests in and with respect to any such Performance  Units.
         Notwithstanding  anything  to the  contrary  in this  Section  12,  the
         Committee,  in its sole  discretion may  determine,  prior to or within
         ninety (90) days after the date of any such termination,  that all or a
         portion of any such  Participant's  Performance  Units  shall not be so
         cancelled and forfeited  upon  termination of employment for any reason
         or for a particular reason. If the Participant's  employment terminates
         due to  death,  Disability  or  Retirement,  the  Participant  shall be
         entitled  to  earn  into  such   Participant's   Performance  Units  in
         accordance with Section 9 of the Plan; provided, however, that any such
         earn  out  (determined  in  good  faith  by  the  Committee)  shall  be
         proportionately  reduced based on the number of days  transpired in the
         relevant  Performance  Periods  prior  to  such  death,  Disability  or
         Retirement  over the total number of calendar days in any such relevant
         Performance Period.

         13.  Non-transferability  of Awards.  Unless otherwise  provided in the
Award Agreement,  no Award under the Plan or any Award Agreement,  and no rights
or interests  herein or therein,  shall or may be assigned,  transferred,  sold,
exchanged,  encumbered,  pledged, or otherwise  hypothecated or disposed of by a
Participant or any  beneficiary(ies) of any Participant,  except by testamentary
disposition  by the  Participant  or the laws of intestate  succession.  No such
interest  shall be subject to execution,  attachment  or similar legal  process,
including,  without  limitation,  seizure for the  payment of the  Participant's
debts, judgements,  alimony, or separate maintenance.  Unless otherwise provided
in the Award Agreement, during the lifetime of a Participant,  Stock Options and
Stock Appreciation Rights are exercisable only by the Participant.

         14.  Changes in Capitalization and Other Matters.

                  14.1 No Corporate  Action  Restriction.  The  existence of the
Plan, any Award Agreement  and/or the Awards granted  hereunder shall not limit,
affect  or  restrict  in  any  way  the  right  or  power  of the  Board  or the
shareholders   of  the  Company  to  make  or  authorize  (a)  any   adjustment,
recapitalization,  reorganization  or  other  change  in  the  Company's  or any
Subsidiary's capital structure or its business, (b) any merger, consolidation or
change in the  ownership  of the  Company  or any  Subsidiary,  (c) any issue of
bonds,  debentures,  capital,  preferred or prior preference  stocks ahead of or
affecting the Company's or any Subsidiary's capital stock or the rights thereof,
(d) any  dissolution or liquidation  of the Company or any  Subsidiary,  (e) any
sale or transfer of all or any part of the Company's or any Subsidiary's  assets
or business,  or (f) any other corporate act or proceeding by the Company or any
Subsidiary. No Participant, beneficiary or any other person shall have any claim
against any member of the Board or the Committee, the Company or any Subsidiary,
or any  employees,  officers  or agents of the Company or any  subsidiary,  as a
result of any such action.

<PAGE>



                  14.2 Recapitalization  Adjustments. In the event of any change
in capitalization affecting the Common Stock of the Company, including,  without
limitation,  a stock dividend or other distribution,  stock split, reverse stock
split,  recapitalization,   consolidation,   subdivision,   split-up,  spin-off,
split-off,  combination or exchange of shares or other form of reorganization or
recapitalization,  or any other change  affecting  the Common  Stock,  the Board
shall authorize and make such  proportionate  adjustments,  if any, as the Board
deems appropriate to reflect such change,  including,  without limitation,  with
respect to the  aggregate  number of shares of the Common Stock for which Awards
in respect  thereof may be granted under the Plan,  the maximum number of shares
of the Common  Stock  which may be granted  or awarded to any  Participant,  the
number of shares of the Common Stock covered by each outstanding  Award, and the
exercise  price  or other  price  per  share  of  Common  Stock  in  respect  of
outstanding Awards.

                  14.3  Certain Mergers.

                           14.3.1 If the  Company  enters into or is involved in
         any  merger,  reorganization  or other  business  combination  with any
         person  or  entity  (such  merger,  reorganization  or  other  business
         combination  to be  referred  to herein as a "Merger  Event")  and as a
         result of any such Merger Event the Company will be or is the surviving
         corporation,  a  Participant  shall be entitled,  as of the date of the
         execution of the agreement  evidencing the Merger Event (the "Execution
         Date") and with respect to both  exercisable  and  unexercisable  Stock
         Options  and/or Stock  Appreciation  Rights (but only to the extent not
         previously exercised), to receive substitute stock options and/or stock
         appreciation   rights  in  respect  of  the  shares  of  the  surviving
         corporation on such terms and  conditions,  as to the number of shares,
         pricing and otherwise,  which shall  substantially  preserve the value,
         rights and benefits of any affected Stock Options or Stock Appreciation
         Rights  granted  hereunder  as of the date of the  consummation  of the
         Merger Event.  Notwithstanding anything to the contrary in this Section
         14.3, if any Merger Event occurs, the Company shall have the right, but
         not the  obligation,  to pay to each affected  Participant an amount in
         cash or certified check equal to the excess of the Fair Market Value of
         the Common Stock underlying any affected  unexercised  Stock Options or
         Stock  Appreciation  Rights  as of the  Execution  Date  (whether  then
         exercisable  or  not)  over  the  aggregate   exercise  price  of  such
         unexercised Stock Options and/or Stock Appreciation Rights, as the case
         may be.

                           14.3.2 If, in the case of a Merger Event in which the
         Company  will not be, or is not,  the  surviving  corporation,  and the
         Company  determines  not to make the cash or  certified  check  payment
         described in Section  14.3.1 of the Plan,  the Company shall compel and
         obligate,  as a condition of the  consummation of the Merger Event, the
         surviving or resulting corporation and/or the other party to the Merger
         Event, as necessary, or any parent, subsidiary or acquiring corporation
         thereof,  to grant,  with respect to both exercisable and unexercisable
         Stock Options and/or Stock Appreciation  Rights (but only to the extent
         not   previously   exercised),   substitute   stock  options  or  stock
         appreciation rights in respect of the shares of common or other capital
         stock of such  surviving  or  resulting  corporation  on such terms and
         conditions,  as to the number of shares,  pricing and otherwise,  which
         shall  substantially  preserve  the value,  rights and  benefits of any
         affected  Stock Options  and/or Stock  Appreciation  Rights  previously
         granted  hereunder  as of the date of the  consummation  of the  Merger
         Event.

<PAGE>



                           14.3.3 Upon  receipt by any affected  Participant  of
         any such cash,  certified  check, or substitute  stock options or stock
         appreciation  rights  as a  result  of  any  such  Merger  Event,  such
         Participant's  affected Stock Options and/or Stock Appreciation  Rights
         for which such cash,  certified check or substitute awards was received
         shall be thereupon cancelled without the need for obtaining the consent
         of any such affected Participant.

                           14.3.4 The  foregoing  adjustments  and the manner of
         application of the foregoing provisions, including, without limitation,
         the issuance of any substitute stock options and/or stock  appreciation
         rights,  shall be determined in good faith by the Committee in its sole
         discretion.  Any such  adjustment  may provide for the  elimination  of
         fractional shares.

         15.  Change of Control.

                  15.1  Acceleration of Awards Vesting.  Anything in the Plan to
the contrary  notwithstanding,  if a Change of Control of the Company occurs (a)
all  Stock  Options  and/or  Stock  Appreciation  Rights  then  unexercised  and
outstanding  shall  become fully  vested and  exercisable  as of the date of the
Change of Control, (b) all restrictions,  terms and conditions applicable to all
Restricted  Shares then  outstanding  shall be deemed lapsed and satisfied as of
the date of the  Change of  Control,  and (c) the  Performance  Period  shall be
deemed completed,  all Performance Goals shall be deemed attained at the highest
levels and all Performance Units shall be deemed to have been fully earned as of
the date of the Change of Control.  The  immediately  preceding  sentence  shall
apply to only those  Participants (i) who are employed by the Company and/or one
of its  Subsidiaries  as of the date of the Change of  Control,  or (ii) to whom
Section 15.3 below is applicable.

                  15.2 Payment After Change of Control. Notwithstanding anything
to the contrary in the Plan,  within  thirty (30) days after a Change of Control
occurs,  (a) the holder of an Award of  Restricted  Shares  vested under Section
15.1(b) above shall receive a new certificate for such shares without the legend
set forth in Section 8 of the Plan (and, in the case only of a Change of Control
under Section 15.4.1 of the Plan, such holder shall have the right,  but not the
obligation,  to elect,  within ten (10) business days after the  Participant has
actual or constructive knowledge of the occurrence of such Change of Control, to
require the Company to purchase such shares from the  Participant  at their then
Fair Market Value, (b) the holder of Performance  Units shall receive payment of
the value of such grants in cash at the highest levels, and (c) in the case only
of a Change of Control  under  Section  15.4.1 of the Plan,  the  holders of any
Stock Options and/or Stock Appreciation Rights shall have the right, but not the
obligation,  to elect,  within ten (10) business days after the  Participant has
actual or constructive knowledge of the occurrence of such Change of Control, to
require the Company to purchase  such Stock  Options  and/or Stock  Appreciation
Rights from the Participant for an aggregate  amount equal to the then aggregate
Fair Market Value of the Common Stock underlying such Awards tendered,  less the
aggregate exercise price of such tendered Awards.

                  15.3 Termination as a Result of a Change of Control.  Anything
in the Plan to the contrary  notwithstanding,  if a Change of Control occurs and
if the Participant's  employment is terminated before such Change of Control and
it  is  reasonably   demonstrated  by  the  Participant   that  such  employment
termination (a) was at the request, directly or indirectly, of a third party who
has taken steps  reasonably  calculated to effect the Change of Control,  or (b)
otherwise  arose in connection with or in anticipation of the Change of Control,
then for purposes of this  Section 15, the Change of Control  shall be deemed to
have occurred  immediately prior to such  Participant's  employment  termination
(for all purposes other than those set forth in Section 15.2(c) of the Plan).

<PAGE>




                  15.4  Change of Control.  For the  purpose of this  Agreement,
"Change of Control" shall mean:

                           15.4.1 The acquisition, after and not pursuant to the
         Closing,  by an  individual,  entity or group  (within  the  meaning of
         Section  13(d)(3)  or  14(d)(2)  of the  Exchange  Act)  of  beneficial
         ownership  (within  the  meaning  of Rule 13d-3  promulgated  under the
         Exchange  Act) of 25% or more of either  (a) the  shares of the  Common
         Stock, or (b) the combined voting power of the voting securities of the
         Company  entitled to vote  generally in the election of directors  (the
         "Voting   Securities");   provided,   however,   that   the   following
         acquisitions  shall  not  constitute  a  Change  of  Control:  (x)  any
         acquisition by any employee  benefit plan (or related trust)  sponsored
         or maintained by the Company or any Subsidiary,  (y) any acquisition by
         any underwriter in connection with any firm commitment  underwriting of
         securities to be issued by the Company,  or (z) any  acquisition by any
         corporation if, immediately  following such acquisition,  more than 80%
         of the then outstanding  shares of common stock of such corporation and
         the combined voting power of the then outstanding  voting securities of
         such  corporation  (entitled  to  vote  generally  in the  election  of
         directors),  is beneficially owned,  directly or indirectly,  by all or
         substantially  all of the  individuals  and entities  who,  immediately
         prior to such  acquisition,  were the  beneficial  owners of the Common
         Stock and the Voting  Securities in substantially the same proportions,
         respectively,   as   their   ownership,   immediately   prior  to  such
         acquisition, of the Common Stock and Voting Securities; or

                           15.4.2  Individuals  who, as of the effective date of
         the Plan, constitute the Board (the "Incumbent Board") cease thereafter
         for any  reason  to  constitute  at  least  a  majority  of the  Board;
         provided,  however,  that any individual becoming a director subsequent
         to the effective  date of the Plan whose  election,  or nomination  for
         election  by the  Company's  shareholders,  was  approved by at least a
         majority of the  directors  then serving and  comprising  the Incumbent
         Board shall be  considered as though such  individual  were a member of
         the  Incumbent  Board,  but  excluding,  for  this  purpose,  any  such
         individual  whose  initial  assumption  of office occurs as a result of
         either an actual or threatened election contest (as such terms are used
         in Rule 14a-11 of Regulation 14A promulgated under the Exchange Act) or
         other actual or threatened solicitation of proxies or consents; or

                           15.4.3 Approval by the shareholders of the Company of
         a reorganization, merger or consolidation, other than a reorganization,
         merger or consolidation  with respect to which all or substantially all
         of the  individuals  and  entities  who  were  the  beneficial  owners,
         immediately prior to such reorganization,  merger or consolidation,  of
         the Common Stock and Voting  Securities  beneficially  own, directly or
         indirectly,   immediately   after   such   reorganization,   merger  or
         consolidation  more than 80% of the then  outstanding  common stock and
         voting  securities  (entitled  to vote  generally  in the  election  of
         directors)  of the  corporation  resulting  from  such  reorganization,
         merger or consolidation in substantially  the same proportions as their
         respective ownership, immediately prior to such reorganization,  merger
         or consolidation, of the Common Stock and the Voting Securities; or

<PAGE>



                           15.4.4 Approval by the shareholders of the Company of
         (a) a complete  liquidation or substantial  dissolution of the Company,
         or (b) the sale or other disposition of all or substantially all of the
         assets  of the  Company,  other  than  to a  Subsidiary,  wholly-owned,
         directly or indirectly, by the Company.

         16.      Amendment, Suspension and Termination.

                  16.1 In General.  The Board may suspend or terminate  the Plan
(or any portion thereof) at any time and may amend the Plan at any time and from
time to time in such respects as the Board may deem advisable to insure that any
and all Awards conform to or otherwise  reflect any change in applicable laws or
regulations,  or to permit the Company or the  Participants  to benefit from any
change in applicable laws or regulations,  or in any other respect the Board may
deem to be in the best  interests  of the  Company  or any  Subsidiary.  No such
amendment,  suspension or termination shall (x) materially  adversely effect the
rights  of  any  Participant   under  any  outstanding   Stock  Options,   Stock
Appreciation Rights,  Performance Units, or Restricted Share grants, without the
consent of such  Participant,  or (y) make any change that would  disqualify the
Plan,  or any other plan of the  Company  or any  Subsidiary  intended  to be so
qualified,  from the benefits  provided  under  Section 422 of the Code,  or any
successor provisions thereto.

                  16.2 Award Agreement Modifications.  The Committee may (in its
sole discretion) amend or modify at any time and from time to time the terms and
provisions  of  any  outstanding  Stock  Options,   Stock  Appreciation  Rights,
Performance  Units, or Restricted Share grants, in any manner to the extent that
the  Committee  under  the Plan or any  Award  Agreement  could  have  initially
determined the restrictions,  terms and provisions of such Stock Options,  Stock
Appreciation   Rights,   Performance  Units,  and/or  Restricted  Share  grants,
including, without limitation, changing or accelerating (a) the date or dates as
of  which  such  Stock  Options  or  Stock  Appreciation   Rights  shall  become
exercisable,  (b) the date or dates as of which  such  Restricted  Share  grants
shall become vested,  or (c) the  performance  period or goals in respect of any
Performance Units. No such amendment or modification shall, however,  materially
adversely affect the rights of any Participant  under any such Award without the
consent of such Participant.

         17.      Miscellaneous.

                  17.1 Tax  Withholding.  The  Company  shall  have the right to
deduct  from any  payment  or  settlement  under  the Plan,  including,  without
limitation, the exercise of any Stock Option or Stock Appreciation Right, or the
delivery,  transfer or vesting of any Common  Stock or  Restricted  Shares,  any
federal,  state,  local or other taxes of any kind which the  Committee,  in its
sole  discretion,  deems necessary to be withheld to comply with the Code and/or
any other  applicable  law, rule or regulation.  If the  Committee,  in its sole
discretion,  permits  shares of Common  Stock to be used to satisfy any such tax
withholding, such Common Stock shall be valued based on the Fair Market Value of
such stock as of the date the tax  withholding is required to be made, such date
to be determined by the  Committee.  The Committee may establish  rules limiting
the use of Common Stock to meet withholding requirements by Participants who are
subject to Section 16 of the Exchange Act.

<PAGE>



                  17.2 No Right to Employment. Neither the adoption of the Plan,
the  granting of any Award,  nor the  execution  of any Award  Agreement,  shall
confer upon any employee of the Company or any Subsidiary any right to continued
employment with the Company or any Subsidiary,  as the case may be, nor shall it
interfere in any way with the right, if any, of the Company or any Subsidiary to
terminate the employment of any employee at any time for any reason.

                  17.3 Unfunded Plan. The Plan shall be unfunded and the Company
shall not be  required to  segregate  any assets in  connection  with any Awards
under the Plan.  Any  liability of the Company to any person with respect to any
Award  under  the Plan or any Award  Agreement  shall be based  solely  upon the
contractual  obligations that may be created as a result of the Plan or any such
award or  agreement.  No such  obligation  of the Company  shall be deemed to be
secured by any pledge of,  encumbrance on, or other interest in, any property or
asset of the Company or any  Subsidiary.  Nothing  contained  in the Plan or any
Award Agreement shall be construed as creating in respect of any Participant (or
beneficiary  thereof or any other  person)  any equity or other  interest of any
kind in any assets of the Company or any  Subsidiary  or creating a trust of any
kind or a fiduciary relationship of any kind between the Company, any Subsidiary
and/or any such Participant, any beneficiary thereof or any other person.

                  17.4 Payments to a Trust. The Committee is authorized to cause
to be  established  a trust  agreement or several  trust  agreements  or similar
arrangements  from which the  Committee  may make  payments of amounts due or to
become due to any Participants under the Plan.

                  17.5 Other Company Benefit and Compensation Programs. Payments
and other benefits received by a Participant under an Award made pursuant to the
Plan shall not be deemed a part of a Participant's  compensation for purposes of
the  determination of benefits under any other employee welfare or benefit plans
or  arrangements,  if any,  provided  by the  Company or any  Subsidiary  unless
expressly  provided in such other  plans or  arrangements,  or except  where the
Board  expressly  determines in writing that inclusion of an Award or portion of
an Award  should be  included to  accurately  reflect  competitive  compensation
practices  or to  recognize  that an Award has been made in lieu of a portion of
competitive annual base salary or other cash compensation. Awards under the Plan
may be made in addition to, in combination  with, or as alternatives to, grants,
awards or payments under any other plans or  arrangements  of the Company or its
Subsidiaries.  The  existence  of the Plan  notwithstanding,  the Company or any
Subsidiary  may adopt such other  compensation  plans or programs and additional
compensation  arrangements as it deems necessary to attract, retain and motivate
employees.

                  17.6  Listing,  Registration  and Other Legal  Compliance.  No
Awards or shares of the Common  Stock  shall be required to be issued or granted
under the Plan unless legal counsel for the Company shall be satisfied that such
issuance or grant will be in compliance  with all  applicable  federal and state
securities laws and  regulations  and any other  applicable laws or regulations.

<PAGE>



The Committee may require, as a condition of any payment or share issuance, that
certain  agreements,   undertakings,   representations,   certificates,   and/or
information,  as the Committee may deem  necessary or advisable,  be executed or
provided to the Company to assure  compliance  with all such  applicable laws or
regulations.  Certificates  for shares of the  Restricted  Shares  and/or Common
Stock delivered under the Plan may be subject to such stock-transfer  orders and
such other  restrictions  as the Committee may deem  advisable  under the rules,
regulations,  or other  requirements of the Securities and Exchange  Commission,
any  stock  exchange  upon  which  the  Common  Stock  is then  listed,  and any
applicable  federal  or state  securities  law.  In  addition,  if,  at any time
specified  herein (or in any Award Agreement or otherwise) for (a) the making of
any  Award,  or the  making  of any  determination,  (b) the  issuance  or other
distribution  of Restricted  Shares  and/or Common Stock,  or (c) the payment of
amounts to or through a Participant  with respect to any Award,  any law,  rule,
regulation or other  requirement of any  governmental  authority or agency shall
require either the Company,  any Subsidiary or any  Participant  (or any estate,
designated beneficiary or other legal representative thereof) to take any action
in  connection  with any such  determination,  any such  shares  to be issued or
distributed,  any such payment, or the making of any such determination,  as the
case may be, shall be deferred until such required action is taken. With respect
to persons  subject to Section 16 of the Exchange  Act,  transactions  under the
Plan are intended to comply with all applicable conditions of SEC Rule 16b-3. To
the extent any provision of the Plan or any action by the  administrators of the
Plan fails to so comply with such rule, it shall be deemed null and void, to the
extent permitted by law and deemed advisable by the Committee.

                  17.7 Award  Agreements.  Each  Participant  receiving an Award
under the Plan shall  enter into an Award  Agreement  with the Company in a form
specified  by  the  Committee.   Each  such  Participant   shall  agree  to  the
restrictions,  terms and  conditions  of the Award set forth  therein and in the
Plan.

                  17.8  Designation of Beneficiary.  Each Participant to whom an
Award has been made under the Plan may designate a beneficiary or  beneficiaries
to exercise  any option or to receive  any payment  which under the terms of the
Plan and the relevant  Award  Agreement may become  exercisable or payable on or
after the  Participant's  death.  At any time,  and from time to time,  any such
designation may be changed or cancelled by the  Participant  without the consent
of any such beneficiary. Any such designation, change or cancellation must be on
a form  provided  for that purpose by the  Committee  and shall not be effective
until received by the  Committee.  If no  beneficiary  has been  designated by a
deceased  Participant,  or if the designated  beneficiaries have predeceased the
Participant,   the  beneficiary  shall  be  the  Participant's  estate.  If  the
Participant designates more than one beneficiary, any payments under the Plan to
such  beneficiaries  shall be made in equal shares  unless the  Participant  has
expressly designated otherwise,  in which case the payments shall be made in the
shares designated by the Participant.

<PAGE>




                  17.9 Leaves of Absence/Transfers. The Committee shall have the
power to promulgate  rules and  regulations  and to make  determinations,  as it
deems  appropriate,  under the Plan in respect of any leave of absence  from the
Company  or any  Subsidiary  granted  to a  Participant.  Without  limiting  the
generality of the foregoing,  the Committee may determine whether any such leave
of absence shall be treated as if the Participant has terminated employment with
the  Company  or any such  Subsidiary.  If a  Participant  transfers  within the
Company,  or to or from any Subsidiary,  such Participant shall not be deemed to
have terminated employment as a result of such transfers.

                  17.10 Loans.  Subject to  applicable  law, the  Committee  may
provide, pursuant to Plan rules, for the Company or any Subsidiary to make loans
to Participants  to finance the exercise price of any Stock Options,  as well as
the withholding  obligation  under Section 17.1 of the Plan and/or the estimated
or actual taxes payable by the  Participant  as a result of the exercise of such
Stock Option and the Committee  may  prescribe  the terms and  conditions of any
such loan.

                  17.11 Governing Law. The Plan and all actions taken thereunder
shall be governed by and construed in  accordance  with the laws of the State of
Delaware,  without reference to the principles of conflict of laws thereof.  Any
titles and headings herein are for reference  purposes only, and shall in no way
limit, define or otherwise affect the meaning, construction or interpretation of
any provisions of the Plan.


                  17.12  Effective  Date.  The Plan shall be effective  upon its
approval by the Board and adoption by the Company, subject to (a) the occurrence
of the  Closing,  (b)  approval  of the Plan by the  Company's  shareholders  in
accordance  with  Section 422 of the Code,  and (c)  approval of the Plan by the
Company's  shareholders  following the Closing in accordance with Section 162(m)
and the regulations thereunder at such time and to the extent required by Treas.
Reg. Section 1.162-27.


                  IN WITNESS  WHEREOF,  this Plan is  adopted by the  Company on
this _____ day of August, 1996.


                                            CARSON, INC.



                                            By:  ________________________
                                                      Name:
                                                      Title:



© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission