Exhibit (a)(1)(M)
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FOR IMMEDIATE RELEASE CONTACT: Ellen Beth Van Buskirk
L'OREAL USA, INC.
(212) 984-4528
L'OREAL USA EXTENDS TENDER OFFER FOR CARSON, INC.
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NEW EXPIRATION DATE IS JULY 25, 2000
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NEW YORK (July 17, 2000) - L'Oreal USA, Inc., formerly known as Cosmair, Inc.,
announced today that it has extended the expiration date for its cash tender
offer for all outstanding Class A common stock of Carson, Inc. (NYSE: CIC), at
$5.20 net per share. The new expiration date is Tuesday, July 25, 2000 at 5:00
p.m. EST.
As of the close of business on Friday, July 14, approximately 8.9 million
shares of Carson's Class A common stock had been tendered, representing
approximately 53 percent of the outstanding Carson common stock on a fully
diluted basis.
L'Oreal USA is in active discussions with the Department of Justice seeking to
resolve the concerns they have raised.
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