CARSON INC
SC TO-T/A, 2000-05-01
PERFUMES, COSMETICS & OTHER TOILET PREPARATIONS
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                       SECURITIES AND EXCHANGE COMMISSION,

                             WASHINGTON, D.C. 20549

                              --------------------

                                   SCHEDULE TO

                                 (RULE 14D-100)

           TENDER OFFER STATEMENT UNDER SECTION 14(D) (1) OR 13(E) (1)
                     OF THE SECURITIES EXCHANGE ACT OF 1934

                                       AND

                                  SCHEDULE 13D
                    UNDER THE SECURITIES EXCHANGE ACT OF 1934

                                (AMENDMENT NO. 4)


                                  CARSON, INC.
                       (Name of Subject Company (Issuer))


                                  COSMAIR, INC.
                            CRAYON ACQUISITION CORP.
                       (Names of Filing Persons Offerors)


                 CLASS A COMMON STOCK, PAR VALUE $0.01 PER SHARE
                         (Title of Class of Securities)


                                    145845103
                      (CUSIP Number of Class of Securities)


                             JOHN D. SULLIVAN, ESQ.
                                 GENERAL COUNSEL
                                  COSMAIR, INC.
                   575 FIFTH AVENUE, NEW YORK, NEW YORK 10017
                            TELEPHONE: (212) 818-1500
                 (Name, Address and Telephone Numbers of Person
  Authorized to Receive Notices and Communications on Behalf of Filing Persons)

                                    Copy to:

                              ELLEN J. ODONER, ESQ.
                           WEIL, GOTSHAL & MANGES LLP
                                767 FIFTH AVENUE
                          NEW YORK, NEW YORK 10153-0119
                            TELEPHONE: (212) 310-8000

 [ ]     Check the box if the filing relates solely to preliminary
         communications made before the commencement of a tender offer:

         Check the appropriate boxes below to designate any transactions to
         which the statement relates:

         [X]      third-party tender offer subject to Rule 14d-1.
         [ ]      issuer tender offer subject to Rule 13e-4.
         [ ]      going-private transaction subject to Rule 13e-3.
         [ ]      amendment to Schedule 13D under Rule 13d-2.

         Check the following box if the filing is a final amendment reporting
         the results of the tender offer: [ ]


                         (Continued on following pages)
                               (Page 1 of 5 pages)


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<PAGE>
                     This Amendment No. 4 amends and supplements the Tender
Offer Statement on Schedule TO filed with the Securities and Exchange Commission
(the "Commission") on March 8, 2000 (as amended and supplemented, the "Schedule
TO") by Crayon Acquisition Corp., a Delaware corporation (the "Purchaser") and a
wholly-owned subsidiary of Cosmair, Inc., a Delaware corporation ("Parent"),
with respect to the offer by Purchaser to purchase all of the outstanding shares
of Class A common stock, par value $0.01 per share (the "Shares"), of Carson,
Inc., a Delaware corporation (the "Company"), at a price of $5.20 per Share, net
to the seller in cash, without interest thereon, upon the terms and subject to
the conditions set forth in the Offer to Purchase, dated March 8, 2000, filed as
Exhibit (a)(1)(A) to this Statement (the "Offer to Purchase"), and in the
related Letter of Transmittal (which, together with any supplements or
amendments, collectively constitute the "Offer").

ITEM 4               TERMS OF THE TRANSACTION

On May 1, 2000, Parent issued a press release announcing that it has extended
the period during which the Offer will remain open to 5:00 P.M., New York City
time, on Friday, May 19, 2000. The full text of the press release is set forth
in Exhibit (a)(1)(I) and is incorporated herein by reference.

ITEM 12    EXHIBITS

(a)(1)(A)      Offer to Purchase, dated March 8, 2000.*

(a)(1)(B)      Letter of Transmittal.*

(a)(1)(C)      Notice of Guaranteed Delivery.*

(a)(1)(D)      Form of letter to clients for use by Brokers, Dealers, Commercial
               Banks, Trust Companies and Nominees.*

(a)(1)(E)      Form of letter to Brokers, Dealers, Commercial Banks, Trust
               Companies and Other Nominees.*

(a)(1)(F)      Guidelines for Certification of Taxpayer Identification Number on
               Substitute Form W-9.*

(a)(1)(G)      Summary Advertisement, dated March 8, 2000, appearing in the Wall
               Street Journal.*

(a)(1)(H)      Press release issued by Parent, dated April 5, 2000.*

(a)(1)(I)      Press release issued by Parent, dated May 1, 2000.

(b)            Not applicable.

(d)(1)         Agreement and Plan of Merger, dated as of February 25, 2000, by
               and among Parent, Purchaser and the Company.*

(d)(2)         Stockholders Agreement, dated as of February 25, 2000, by and
               among Parent, Purchaser, the Company and the holders of Shares
               and shares of Class C Stock, par value $.01 per share, of the
               Company ("Class C Shares") parties thereto.*

(d)(3)         Confidentiality Agreement, dated July 24, 1997, as extended, by
               and between Parent and the Company.*

(d)(4)         Exclusivity Agreement, dated as of February 3, 2000, by and
               between the Company and Parent and agreed to by DNL Partners
               Limited Partnership.*

(d)(5)         Employment Agreement, dated as of February 25, 2000, by and
               between Parent and Malcolm R. Yesner.*

(d)(6)         Reimbursement Agreement, dated as of February 25, 2000, among the
               Company and certain directors of the Company.*

(d)(7)         Letter Agreement, dated as of February 25, 2000, among DNL
               Partners Limited Partnership and Parent.*

(d)(8)         Form of Indemnity Release between certain officers and directors
               of the Company and Parent.*


                                       2
<PAGE>
(g)            Not applicable.

(h)            Not applicable.

- -------------------
* Previously Filed.














                                       3
<PAGE>
SIGNATURE

After due inquiry and to the best of their knowledge and belief, the undersigned
hereby certify as of May 1, 2000 that the information set forth in this
statement is true, complete and correct.



                                   COSMAIR, INC.

                                   By: /s/ Roger Dolden
                                       ---------------------------------------
                                       Name: Roger Dolden
                                       Title: Executive Vice President,
                                              Chief Administrative Officer and
                                              Secretary



                                   CRAYON ACQUISITION CORP.

                                   By: /s/ Roger Dolden
                                       ---------------------------------------
                                       Name: Roger Dolden
                                       Title: Vice President and Secretary









                                       4
<PAGE>
                                  EXHIBIT INDEX


EXHIBIT NO.                        DESCRIPTION
- -----------                        -----------

(a)(1)(A)      Offer to Purchase, dated March 8, 2000.*

(a)(1)(B)      Letter of Transmittal.*

(a)(1)(C)      Notice of Guaranteed Delivery.*

(a)(1)(D)      Form of letter to clients for use by Brokers, Dealers, Commercial
               Banks, Trust Companies and Nominees.*

(a)(1)(E)      Form of letter to Brokers, Dealers, Commercial Banks, Trust
               Companies and Other Nominees.*

(a)(1)(F)      Guidelines for Certification of Taxpayer Identification Number on
               Substitute Form W-9.*

(a)(1)(G)      Summary Advertisement, dated March 8, 2000, appearing in the Wall
               Street Journal.*

(a)(1)(H)      Press release issued by Parent, dated April 5, 2000.*

(a)(1)(I)      Press release issued by Parent, dated May 1, 2000.

(d)(1)         Agreement and Plan of Merger, dated as of February 25, 2000, by
               and among Parent, Purchaser and the Company.*

(d)(2)         Stockholders Agreement, dated as of February 25, 2000, by and
               among Parent, Purchaser, the Company and the holders of Shares
               and Class C Shares parties thereto.*

(d)(3)         Confidentiality Agreement, dated July 24, 1997, as extended, by
               and between Parent and the Company.*

(d)(4)         Exclusivity Agreement, dated as of February 3, 2000, by and
               between the Company and Parent and agreed to by DNL Partners
               Limited Partnership.*

(d)(5)         Employment Agreement, dated as of February 25, 2000, by and
               between Parent and Malcolm R. Yesner.*

(d)(6)         Reimbursement Agreement, dated as of February 25, 2000, among the
               Company and certain directors of the Company.*

(d)(7)         Letter Agreement, dated as of February 25, 2000, among DNL
               Partners Limited Partnership and Parent.*

(d)(8)         Form of Indemnity Release between certain officers and directors
               of the Company and Parent.*


- -------------------
* Previously Filed.



                                       5

                                                             EXHIBIT (A)(1)(I)


FOR IMMEDIATE RELEASE                        CONTACT: Ellen Beth Van Buskirk
                                                      COSMAIR, INC.
                                                      (212) 984-4623



                  COSMAIR EXTENDS TENDER OFFER FOR CARSON, INC.

                ------------------------------------------------
                       NEW EXPIRATION DATE IS MAY 19, 2000
                ------------------------------------------------

NEW YORK (May 1, 2000) - Cosmair, Inc. announced today that it has extended the

expiration date for its cash tender offer for all outstanding Class A common

stock of Carson, Inc. (NYSE: CIC), at $5.20 net per share. The new expiration

date is Friday, May 19, 2000 at 5:00 p.m. EST.


As of the close of business on Friday, April 28, approximately 8.8 million

shares of Carson's Class A common stock had been tendered representing

approximately 54 percent of the outstanding Carson common stock on a fully

diluted basis.


As previously announced, Cosmair is responding to a request for additional

information issued by the Department of Justice Antitrust Division.


                                      # # #







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