NIELSEN MEDIA RESEARCH INC
SC 14D1/A, 1999-10-14
COMPUTER PROCESSING & DATA PREPARATION
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                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                               ------------------
                                 SCHEDULE 14D-1
                                (AMENDMENT NO. 4)
                             TENDER OFFER STATEMENT
       PURSUANT TO SECTION 14(D)(1) OF THE SECURITIES EXCHANGE ACT OF 1934

                               ------------------
                          NIELSEN MEDIA RESEARCH, INC.
                            (Name of Subject Company)

                             NINER ACQUISITION, INC.
                                  VNU USA, INC.
                                    VNU N.V.
                                    (Bidders)

                               ------------------
                     COMMON STOCK, PAR VALUE $0.01 PER SHARE
                         (Title of Class of Securities)

                               ------------------
                                    653929307
                      (CUSIP Number of Class of Securities)

                               ------------------
                                   JAMES ROSS
                               VICE PRESIDENT AND
                                 GENERAL COUNSEL
                                  VNU USA, INC.
                                  1515 BROADWAY
                               NEW YORK, NY 10036
                            TELEPHONE: (212) 536-6700
                            FACSIMILE: (212) 536-5243
           (Name, Address and Telephone Number of Person authorized to
            Receive Notices and Communications on Behalf of Bidders)

                                    COPY TO:
                             STEPHEN F. ARCANO, ESQ.
                    SKADDEN, ARPS, SLATE, MEAGHER & FLOM LLP
                                919 THIRD AVENUE
                               NEW YORK, NY 10022
                            TELEPHONE: (212) 735-3000
                            FACSIMILE: (212) 735-2000

                                OCTOBER 14, 1999
      (Date of Event Which Requires Filing of Statement on Schedule 14D-1)

<PAGE>

         ----------------------------------   ----------------------------------
                Transaction Value*                  Amount of Filing Fee**
         ----------------------------------   ----------------------------------
                 $2,655,938,245                           $531,188
         ----------------------------------   ----------------------------------

*        Estimated for purposes of calculating the amount of the filing fee
         only. The filing fee calculation assumes the purchase of 70,355,980
         shares of common stock, $0.01 par value per share, including the
         associated share purchase rights (the "Shares"), of Nielsen Media
         Research, Inc. at a price of $37.75 per Share in cash, without
         interest. Such amount reflects the purchase of 57,688,294 Shares
         outstanding and 12,667,686 Shares issuable pursuant to the exercise of
         outstanding options.

**       The amount of the filing fee calculated in accordance with Regulation
         240.0-11 of the Securities Exchange Act of 1934, as amended, equals
         1/50th of one percent of the value of the transaction.

/X/      Check box if any part of the fee is offset as provided by Rule
         0-11(a)(2) and identify the filing with which the offsetting fee was
         previously paid. Identify the previous filing by registration statement
         number, or the Form or Schedule and the date of its filing.

Amount Previously Paid: $531,188
Form or Registration No.:  Schedule 14D-1
Filing Part:  Niner Acquisition, Inc., VNU USA, Inc. and VNU N.V.
Date Filed:  August 20, 1999


<PAGE>

- -------------------
CUSIP No. 653929307
- -------------------

- --------- ----------------------------------------------------------------------
    1       NAMES OF REPORTING PERSONS
            I.R.S. IDENTIFICATION NOS. OF ABOVE PERSON (ENTITIES ONLY)

                     Niner Acquisition, Inc. - 13-4073792
- --------- ----------------------------------------------------------------------
    2       CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP      (a)  / /
                                                                  (b)  / /

- --------- ----------------------------------------------------------------------
    3       SEC USE ONLY

- --------- ----------------------------------------------------------------------
    4       SOURCE OF FUNDS

                     AF
- --------- ----------------------------------------------------------------------
    5       CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED   / /
             PURSUANT TO ITEM 2(e) OR 2(f)

- --------- ----------------------------------------------------------------------
    6       CITIZENSHIP OR PLACE OF ORIGIN

                     Delaware
- --------- ----------------------------------------------------------------------
    7       AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING
            PERSON

                     0
- --------- ----------------------------------------------------------------------
    8       CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (7) EXCLUDES      / /
            CERTAIN SHARES

- --------- ----------------------------------------------------------------------
    9       PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (7)

                     0.0%
- --------- ----------------------------------------------------------------------
    10      TYPE OF REPORTING PERSON

                     CO
- --------- ----------------------------------------------------------------------

<PAGE>

- -------------------
CUSIP No. 653929307
- -------------------

- --------- ----------------------------------------------------------------------
    1       NAMES OF REPORTING PERSONS
            I.R.S. IDENTIFICATION NOS. OF ABOVE PERSON (ENTITIES ONLY)

                     VNU USA, Inc. - 22-2145575
- --------- ----------------------------------------------------------------------
    2       CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP    (a)  / /
                                                                (b)  / /

- --------- ----------------------------------------------------------------------
    3       SEC USE ONLY

- --------- ----------------------------------------------------------------------
    4       SOURCE OF FUNDS

                     AF
- --------- ----------------------------------------------------------------------
    5       CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED  / /
             PURSUANT TO ITEM 2(e) OR 2(f)

- --------- ----------------------------------------------------------------------
    6       CITIZENSHIP OR PLACE OF ORIGIN

                     New York
- --------- ----------------------------------------------------------------------
    7       AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING
            PERSON

                     0
- --------- ----------------------------------------------------------------------
    8       CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (7) EXCLUDES     / /
            CERTAIN SHARES

- --------- ----------------------------------------------------------------------
    9       PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (7)

                     0.0%
- --------- ----------------------------------------------------------------------
    10      TYPE OF REPORTING PERSON

                     CO
- --------- ----------------------------------------------------------------------

<PAGE>

- -------------------
CUSIP No. 653929307
- -------------------

- --------- ----------------------------------------------------------------------
    1       NAMES OF REPORTING PERSONS
            I.R.S. IDENTIFICATION NOS. OF ABOVE PERSON (ENTITIES ONLY)

                     VNU N.V. - N/A
- --------- ----------------------------------------------------------------------
    2       CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP     (a)  / /
                                                                 (b)  / /

- --------- ----------------------------------------------------------------------
    3       SEC USE ONLY

- --------- ----------------------------------------------------------------------
    4       SOURCE OF FUNDS

                     BK
- --------- ----------------------------------------------------------------------
    5       CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED   / /
             PURSUANT TO ITEM 2(e) OR 2(f)

- --------- ----------------------------------------------------------------------
    6       CITIZENSHIP OR PLACE OF ORIGIN

                     The Netherlands
- --------- ----------------------------------------------------------------------
    7       AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING
            PERSON

                     0
- --------- ----------------------------------------------------------------------
    8       CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (7) EXCLUDES      / /
            CERTAIN SHARES

- --------- ----------------------------------------------------------------------
    9       PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (7)

                     0.0%
- --------- ----------------------------------------------------------------------
    10      TYPE OF REPORTING PERSON

                     CO
- --------- ----------------------------------------------------------------------


<PAGE>

                                  TENDER OFFER

         This Amendment No. 4 to Tender Offer Statement on Schedule 14D-1 amends
and supplements the Tender Offer Statement on Schedule 14D-1 originally filed on
August 20, 1999 (the "Schedule 14D-1") by Niner Acquisition, Inc., a Delaware
corporation ("Purchaser") and wholly owned subsidiary of VNU USA, Inc., a New
York corporation ("Parent") and indirect wholly owned subsidiary of VNU N.V., a
company organized under the laws of the Netherlands ("VNU"). The Schedule 14D-1
relates to the offer by Purchaser to purchase all of the outstanding shares of
common stock, par value $0.01 per share (the "Common Stock"), of Nielsen Media
Research, Inc., a Delaware corporation (the "Company"), together with the
associated preferred share purchase rights (the "Rights" and, together with the
Common Stock, the "Shares") issued pursuant to the Rights Agreement, dated as of
October 15, 1996 (the "Rights Agreement"), between the Company and First Chicago
Trust Company of New York, as Rights Agent, at a price of $37.75 per Share, net
to the seller in cash, without interest thereon, upon the terms and subject to
the conditions set forth in the Offer to Purchase dated August 20, 1999 (the
"Offer to Purchase"), and in the related Letter of Transmittal (which, together
with any amendments or supplements thereto, constitute the "Offer"), copies of
which were filed as Exhibits (a)(1) and (a)(2), respectively, to the Schedule
14D-1. Unless otherwise defined herein, all capitalized terms used herein shall
have the respective meanings given to such terms in the Schedule 14D-1.

ITEM 10.    ADDITIONAL INFORMATION.

         Item 10(f) is hereby amended and supplemented by incorporating by
reference therein the press release issued by VNU on October 14, 1999, a copy of
which is filed as Exhibit (a)(11) to the Schedule 14D- 1.

ITEM 11.    MATERIALS TO BE FILED AS EXHIBITS.

         Item 11 is hereby amended and supplemented by adding the following at
the end thereof:

         (a)(11)           Press Release of VNU dated October 14, 1999.

<PAGE>

                                    SIGNATURE

         After due inquiry and to the best of their knowledge and belief, the
undersigned certify that the information set forth in this statement is true,
correct and complete.

Dated: October 14, 1999

                                          NINER ACQUISITION, INC.


                                          By: /s/ THOMAS A. MASTRELLI
                                              ----------------------------------
                                              Name:  Thomas A. Mastrelli
                                              Title:  President


                                          VNU USA, INC.


                                          By: /s/ THOMAS A. MASTRELLI
                                              ----------------------------------
                                              Name:  Thomas A. Mastrelli
                                              Title: Chief Operating Officer


                                          VNU N.V.


                                          By: /s/ FRANS CREMERS
                                              ----------------------------------
                                              Name:  Frans Cremers
                                              Title: Member of Executive Board


<PAGE>
                                                                 Exhibit (a)(11)


FOR IMMEDIATE RELEASE

Contact: Georgina Challis - 212-536-5199


        VNU N.V. ANNOUNCES AGREEMENT WITH STAFF OF FTC IN CONNECTION WITH
                     TENDER OFFER FOR NIELSEN MEDIA RESEARCH

         NEW YORK, NY, THURSDAY, OCTOBER 14, 1999 - VNU N.V. announced today
that it has executed an agreement with the staff of the Federal Trade Commission
as to the terms of a consent decree which will, if accepted by the Commission
for public comment, allow VNU to acquire Nielsen Media Research (NYSE: NMR)
pursuant to VNU's previously announced cash tender offer for all of Nielsen
Media Research's outstanding shares. Under the terms of the agreement, VNU has
agreed to sell the assets of its Competitive Media Reporting division, which
includes VNU's advertising expenditure measurement operations. VNU will remain
active in the advertising expenditure market through Monitor Plus, a division of
Nielsen Media Research. VNU stated that the consent agreement will be submitted
by the FTC Staff to the Commission for its acceptance. Upon the Commission's
acceptance, VNU will be able to complete its acquisition of Nielsen Media
Research, subject to the satisfaction of certain other conditions. The tender
offer is currently scheduled to expire at 12:00 midnight on October 15, 1999.

         As previously announced, on September 3, 1999, VNU and Nielsen Media
Research each received a request for additional information from the Federal
Trade Commission under the Hart-Scott-Rodino Antitrust Improvements Act of 1976
in connection with VNU's offer for all of Nielsen Media Research's outstanding
shares.

         Questions and requests for assistance with respect to the offer may be
directed to MacKenzie Partners, Inc., the Information Agent for the offer, at
(212) 929-5500 (call collect) or (800) 322-2885, or to Merrill Lynch & Co., the
Dealer Manager for the offer, at (212) 236-3790 (call collect).

         VNU N.V. is a Netherlands-based international publishing and
information company, whose operations include consumer and professional
magazines, newspapers, telephone directories and information services,
educational textbooks, marketing information services, trade shows and
entertainment. Worldwide, VNU employs approximately 15,000 people and has annual
revenues of more than NLG 5.3 billion (EUR 2.4 billion).

         Nielsen Media Research, Inc. is the leading provider of television
audience measurement and related services in the United States and Canada. Its
services provide audience estimates for all national program sources, including
broadcast networks, cable networks, Spanish language television, and national
syndicators. Local ratings services estimate audiences for each of the 210
television markets in the U.S., including electronic metered service in 47
markets. Nielsen Media Research provides competitive advertising intelligence
information through Nielsen Monitor-Plus, and Internet usage and advertising
information through Nielsen//NetRatings. Additional information is available at
HTTP://WWW.NIELSENMEDIA.COM.

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