NIELSEN MEDIA RESEARCH INC
SC 14D1/A, 1999-09-09
COMPUTER PROCESSING & DATA PREPARATION
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                       SECURITIES AND EXCHANGE COMMISSION

                             WASHINGTON, D.C. 20549
                            ------------------------

                                 SCHEDULE 14D-1

                               (AMENDMENT NO. 1)

                             TENDER OFFER STATEMENT

      PURSUANT TO SECTION 14(D)(1) OF THE SECURITIES EXCHANGE ACT OF 1934

                          NIELSEN MEDIA RESEARCH, INC.

                           (Name of Subject Company)

                            NINER ACQUISITION, INC.
                                 VNU USA, INC.

                                    VNU N.V.

                                   (Bidders)

                    COMMON STOCK, PAR VALUE $0.01 PER SHARE
                         (Title of Class of Securities)

                                   653929307

                     (CUSIP Number of Class of Securities)
                            ------------------------

                                   JAMES ROSS
                               VICE PRESIDENT AND
                                GENERAL COUNSEL
                                 VNU USA, INC.
                                 1515 BROADWAY
                               NEW YORK, NY 10036
                           TELEPHONE: (212) 536-6700

                           FACSIMILE: (212) 536-5243

          (Name, Address and Telephone Number of Person authorized to
            Receive Notices and Communications on Behalf of Bidders)

                                    COPY TO:

                            STEPHEN F. ARCANO, ESQ.
                    SKADDEN, ARPS, SLATE, MEAGHER & FLOM LLP
                                919 THIRD AVENUE
                               NEW YORK, NY 10022
                           TELEPHONE: (212) 735-3000
                           FACSIMILE: (212) 735-2000
                               SEPTEMBER 7, 1999

      (Date of Event Which Requires Filing of Statement on Schedule 14D-1)

<TABLE>
<CAPTION>
                    TRANSACTION VALUE*                                         AMOUNT OF FILING FEE**
<S>                                                          <C>
                      $2,655,938,245                                                  $531,188
</TABLE>

*   Estimated for purposes of calculating the amount of the filing fee only. The
    filing fee calculation assumes the purchase of 70,355,980 shares of common
    stock, $0.01 par value per share, including the associated share purchase
    rights (the "Shares"), of Nielsen Media Research, Inc. at a price of $37.75
    per Share in cash, without interest. Such amount reflects the purchase of
    57,688,294 Shares outstanding and 12,667,686 Shares issuable pursuant to the
    exercise of outstanding options.

**  The amount of the filing fee calculated in accordance with Regulation
    240.0-11 of the Securities Exchange Act of 1934, as amended, equals 1/50th
    of one percent of the value of the transaction.

 /X/ Check box if any part of the fee is offset as provided by Rule 0-11(a)(2)
     and identify the filing with which the offsetting fee was previously paid.
     Identify the previous filing by registration statement number, or the Form
     or Schedule and the date of its filing.

Amount Previously Paid: $531,188
Form or Registration No.: Schedule 14D-1
Filing Part: Niner Acquisition, Inc., VNU USA, Inc. and VNU N.V.
Date Filed: August 20, 1999

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<PAGE>
CUSIP No. 653929307

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1   NAMES OF REPORTING PERSONS  Niner Acquisition, Inc.
    I.R.S. IDENTIFICATION NOS. OF ABOVE PERSON (ENTITIES ONLY)

    Niner Acquisition, Inc. - 13-4073792

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2   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP

                                                                         (a) / /

                                                                         (b) / /
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3   SEC USE ONLY

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4   SOURCE OF FUNDS

    AF
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5   CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED 9 PURSUANT TO ITEM
    2(e) OR 2(f)

                                                                             / /
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6   CITIZENSHIP OR PLACE OF ORIGIN

    Delaware
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7   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

    0
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8   CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (7) EXCLUDES 9CERTAIN SHARES

                                                                             / /
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9   PERCENT OF CLASS REPRESENTED TO AMOUNT IN ROW (7):

    0.0%
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10  TYPE OF REPORTING PERSON

    CO
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                                       2
<PAGE>
CUSIP No. 653929307

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1   NAMES OF REPORTING PERSONS  VNU USA, Inc.
    I.R.S. IDENTIFICATION NOS. OF ABOVE PERSON (ENTITIES ONLY)

    VNU USA, Inc. - 22-2145575

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2   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP

                                                                         (a) / /

                                                                         (b) / /
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3   SEC USE ONLY

- --------------------------------------------------------------------------------

4   SOURCE OF FUNDS

    AF
- --------------------------------------------------------------------------------

5   CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO ITEMS
    2(e) OR 2(f)

                                                                             / /
- --------------------------------------------------------------------------------

6   CITIZENSHIP OR PLACE OF ORGANIZATION

    New York
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7   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

    0
- --------------------------------------------------------------------------------

8   CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (7) EXCLUDES CERTAIN SHARES

                                                                             / /
- --------------------------------------------------------------------------------

9   PERCENT OF CLASS REPRESENTED TO AMOUNT IN ROW (7):

    0.0%
- --------------------------------------------------------------------------------

10  TYPE OF REPORTING PERSON

    CO
- --------------------------------------------------------------------------------

                                       3
<PAGE>
CUSIP No. 653929307

- --------------------------------------------------------------------------------

1   NAMES OF REPORTING PERSONS  Niner Acquisition, Inc.
    I.R.S. IDENTIFICATION NOS. OF ABOVE PERSON (ENTITIES ONLY)

    VNU N.V. - N/A

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2   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP

                                                                         (a) / /

                                                                         (b) / /
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3   SEC USE ONLY

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4   SOURCE OF FUNDS

    BK
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5   CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED 9 PURSUANT TO ITEM
    2(e) OR 2(f)

                                                                             / /
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6   CITIZENSHIP OR PLACE OF ORIGIN

    The Netherlands
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7   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

    0
- --------------------------------------------------------------------------------

8   CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (7) EXCLUDES 9CERTAIN SHARES

                                                                             / /
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9   PERCENT OF CLASS REPRESENTED TO AMOUNT IN ROW (7):

    0.0%
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10  TYPE OF REPORTING PERSON

    CO
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                                       4
<PAGE>
                                  TENDER OFFER

    This Amendment No. 1 to Tender Offer Statement on Schedule 14D-1 amends and
supplements the Tender Offer Statement on Schedule 14D-1 originally filed on
August 20, 1999 (the "Schedule 14D-1") by Niner Acquisition, Inc., a Delaware
corporation ("Purchaser") and wholly owned subsidiary of VNU USA, Inc., a New
York corporation ("Parent"), and an indirect wholly owned subsidiary of VNU
N.V., a corporation organized under the laws of the Netherlands ("VNU"). The
Schedule 14D-1 relates to the offer by Purchaser to purchase all of the
outstanding shares of common stock, par value $0.01 per share (the "Common
Stock"), of Nielsen Media Research, Inc., a Delaware corporation (the
"Company"), together with the associated preferred share purchase rights (the
"Rights" and, together with the Common Stock, the "Shares") issued pursuant to
the Rights Agreement, dated as of October 15, 1996 (the "Rights Agreement"),
between the Company and First Chicago Trust Company of New York, as Rights
Agent, at a price of $37.75 per Share, net to the seller in cash, without
interest thereon, upon the terms and subject to the conditions set forth in the
Offer to Purchase dated August 20, 1999 (the "Offer to Purchase"), and in the
related Letter of Transmittal (which, together with any amendments or
supplements thereto, constitute the "Offer"), copies of which were filed as
Exhibits (a)(1) and (a)(2), respectively, to the Schedule 14D-1. Unless
otherwise defined herein, all capitalized terms used herein shall have the
respective meanings given to such terms in the Schedule 14D-1.

ITEM 10.  ADDITIONAL INFORMATION.

    Item 10(f) is hereby amended and supplemented by incorporating by reference
therein the joint press release issued by VNU and the Company on September 7,
1999, a copy of which is filed as Exhibit (a)(8) to the Schedule 14D-1.

ITEM 11.  MATERIALS TO BE FILED AS EXHIBITS.

    Item 11 is hereby supplemented and amended by adding the following at the
end thereof:

    (a)(8) Joint Press Release of VNU and the Company dated September 7, 1999.
<PAGE>
                                   SIGNATURE

    After due inquiry and to the best of their knowledge and belief, the
undersigned certify that the information set forth in this statement is true,
correct and complete.

Dated: September 7, 1999

<TABLE>
<S>                             <C>  <C>
                                NINER ACQUISITION, INC.

                                By:  /s/ THOMAS A. MASTRELLI
                                     -----------------------------------------
                                     Name: Thomas A. Mastrelli
                                     Title: President

                                VNU USA, INC.

                                By:  /s/ THOMAS A. MASTRELLI
                                     -----------------------------------------
                                     Name: Thomas A. Mastrelli
                                     Title: Chief Operating Officer

                                VNU N.V.

                                By:  /s/ FRANS CREMERS
                                     -----------------------------------------
                                     Name: Frans Cremers
                                     Title: Chief Financial Officer
</TABLE>

<PAGE>
FOR IMMEDIATE RELEASE

CONTACTS

VNU USA: Georgina Challis, 212-536-5199
Nielsen Media Research
For Media: Jack Loftus, 212-708-7724
For Investors & Analysts: Eileen O'Connor, 212-708-7745

            VNU N.V. AND NIELSEN MEDIA RESEARCH RECEIVE REQUEST FOR
               ADDITIONAL INFORMATION UNDER HART-SCOTT-RODINO ACT

    NEW YORK, SEPTEMBER 7, 1999--VNU N.V. and Nielsen Media Research, Inc.
(NYSE: NMR) announced today that they have received a request for additional
information from the Federal Trade Commission (FTC) in the United States. The
request was made under the Hart-Scott-Rodino Antitrust Improvements Act of 1976
in connection with the cash tender offer under which Nielsen Media Research is
to become a subsidiary of VNU USA. The definitive merger agreement under which
VNU will acquire all of the common stock of Nielsen Media Research was announced
on August 16, 1999. Under the Hart-Scott-Rodino Act, the tendered shares cannot
be purchased earlier than 10 days after the companies substantially comply with
the request from the FTC.

    VNU and Nielsen Media Research stated that they intend to respond promptly
to the request for additional information and remain confident that the offer
will be completed in the autumn of 1999. The offer continues to be subject to
the satisfaction of certain other conditions, including the valid tender of a
majority of Nielsen Media Research fully diluted shares outstanding.

    The offer and withdrawal rights are currently scheduled to expire at
midnight, New York City time, on Friday, September 17, 1999. Questions and
requests for assistance with respect to the offer may be directed to MacKenzie
Partners, Inc., the Information Agent for the offer, at (212) 929-5500 (call
collect) or (800) 322-2885, or to Merrill Lynch & Co., the Dealer Manager for
the offer, at (212) 236-3790 (call collect).

    VNU N.V. is a Netherlands-based international publishing company, whose
operations include consumer and professional magazines, newspapers, telephone
directories and information services, educational textbooks, marketing
information services, trade shows and entertainment. Worldwide, VNU employs
approximately 15,000 people and has annual revenues of more than NLG 5.3 billion
(EUR 2.4 billion).

    Nielsen Media Research is the leading provider of television audience
measurement and related services in the United States and Canada. Its services
provide audience estimates for all national program sources, including broadcast
networks, cable networks, Spanish language television, and national syndicators.
Local ratings services estimate audiences for each of the 210 television markets
in the U.S., including electronic metered service in 46 markets. Nielsen Media
Research provides competitive advertising intelligence information through
Nielsen Monitor-Plus, and Internet usage and advertising information through
Nielsen//NetRatings. Additional information is available at
HTTP://WWW.NIELSENMEDIA.COM.


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