ACNIELSEN CORP
8-K, 1996-10-18
ENGINEERING, ACCOUNTING, RESEARCH, MANAGEMENT
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<PAGE>   1


                       SECURITIES AND EXCHANGE COMMISSION

                            Washington, D.C.  20549

                                    Form 8-K


                                 CURRENT REPORT


                     Pursuant to Section 13 or 15(d) of the

                        Securities Exchange Act of 1934


Date of Report (Date of earliest event reported):
October 17, 1996


                              ACNIELSEN CORPORATION                            
             ------------------------------------------------------
             (Exact name of registrant as specified in its charter)

      Delaware                001-12277                    06-145128    
    ------------     ----------------------------      -----------------
      (State of        (Commission File Number)           IRS Employer
    Incorporation)                                     Identification No.

                 

                177 Broad Street                  
                  Stamford, CT                            06901
   ----------------------------------------          -----------------
   (Address of principal executive offices)             (Zip Code)


                              (203) 961-3000
                     -------------------------------
                     (Registrant's telephone number)
<PAGE>   2
                                                                               2

Item 5.  Other Events

                 On October 17, 1996 the Board of Directors of ACNielsen
Corporation (the "Company") declared a dividend of one preferred share purchase
right (a "Right") for each outstanding share of common stock, par value $.01
per share of the Company (the "Common Stock").  The dividend is payable on
October 23, 1996 (the "Record Date") to the stockholders of record on that
date.  Each Right entitles the registered holder to purchase from the Company
one one-thousandth of a share of Series A Junior Participating Preferred Stock,
par value $.01 per share (the "Preferred Stock") of the Company at a price of
$108 per one one-thousandth of a share of Preferred Stock (as the same may
be adjusted, the "Purchase Price"), subject to adjustment.  The description and
terms of the Rights are set forth in a Rights Agreement dated as of October 17,
1996 as the same may be amended from time to time (the "Rights Agreement"),
between the Company and First Chicago Trust Company of New York, as Rights
Agent (the "Rights Agent").

                 Until the earlier to occur of (i) 10 days following a public
announcement that a person or group of affiliated or associated persons (with
certain exceptions an "Acquiring Person") have acquired beneficial ownership of
15% or more of the outstanding shares of Common Stock or (ii) 10 business days
(or such later date as may be determined by action of the Board of Directors
prior to such time as any person or group of affiliated persons becomes an
Acquiring Person) following the commencement of, or announcement of an
intention to make, a tender offer or exchange offer the consummation of which
would result in the beneficial ownership by a person or group of 15% or more of
the outstanding shares of Common Stock (the earlier of such dates being called
the "Distribution Date"), the Rights will be evidenced by such Common Stock
certificate.

                 The Rights Agreement provides that, until the Distribution
Date (or earlier redemption or expiration of the Rights), the Rights will be
transferred with and only with the Common Stock.  Until the Distribution Date
(or earlier redemption or expiration of the Rights), Common Stock certificates
will contain a notation incorporating the Rights Agreement by reference.  Until
the Distribution Date (or earlier redemption or expiration of the Rights), the
surrender for transfer of any certificates for shares of Common Stock
outstanding as of the Record Date, even without such notation or a copy of this
Summary of Rights, will also constitute the transfer of the Rights associated
with the shares of Common Stock represented by such certificate.  As soon as
practicable following the Distribution Date, separate certificates evidencing
the Rights ("Right Certificates") will be mailed to holders of record of the
Common Stock as of the close of business on the Distribution Date and such
separate Right Certificates alone will evidence the Rights.
<PAGE>   3
                                                                               3



                 The Rights are not exercisable until the Distribution Date.
The Rights will expire on October 23, 2006 (the "Final Expiration Date"),
unless the Final Expiration Date is advanced or extended or unless the Rights
are earlier redeemed or exchanged by the Company, in each case as described
below.

                 The Purchase Price payable, and the number of shares of
Preferred Stock or other securities or property issuable, upon exercise of the
Rights are subject to adjustment from time to time to prevent dilution (i) in
the event of a stock dividend on, or a subdivision, combination or
reclassification of, the Preferred Stock, (ii) upon the grant to holders of the
Preferred Stock of certain rights or warrants to subscribe for or purchase
Preferred Stock at a price, or securities convertible into Preferred Stock with
a conversion price, less than the then-current market price of the Preferred
Stock or (iii) upon the distribution to holders of the Preferred Stock of
evidences of indebtedness or assets (excluding regular periodic cash dividends
or dividends payable in Preferred Stock) or of subscription rights or warrants
(other than those referred to above).

                 The Rights are also subject to adjustment in the event of a
stock dividend on the Common Stock payable in shares of Common Stock or
subdivisions, consolidations or combinations of the Common Stock occurring, in
any such case, prior to the Distribution Date.

                 Shares of Preferred Stock purchasable upon exercise of the
Rights will not be redeemable.  Each share of Preferred Stock will be entitled,
when, as and if declared, to a minimum preferential quarterly dividend payment
of $10 per share but will be entitled to an aggregate dividend of 1000 times
the dividend declared per share of Common Stock.  In the event of liquidation,
dissolution or winding up of the Company, the holders of the Preferred Stock
will be entitled to a minimum preferential liquidation payment of $100 per
share (plus any accrued but unpaid dividends) but will be entitled to an
aggregate payment of 1000 times the payment made per share of Common Stock.
Each share of Preferred Stock will have 1000 votes, voting together with the
Common Stock.  Finally, in the event of any merger, consolidation or other
transaction in which shares of Common Stock are converted or exchanged, each
share of Preferred Stock will be entitled to receive 1000 times the amount
received per share of Common Stock.  These rights are protected by customary
antidilution provisions.

                 Because of the nature of the Preferred Stock's dividend,
liquidation and voting rights, the value of the one one-thousandth interest in
a share of Preferred Stock purchasable upon exercise of each Right should
approximate the value of one share of Common Stock.
<PAGE>   4
                                                                               4





                 In the event that any person or group of affiliated or
associated persons becomes an Acquiring Person, each holder of a Right, other
than Rights beneficially owned by the Acquiring Person (which will thereupon
become void), will thereafter have the right to receive upon exercise of a
Right and payment of the Purchase Price, that number of shares of Common Stock
having a market value of two times the Purchase Price.

                 In the event that, after a person or group has become an
Acquiring Person, the Company is acquired in a merger or other business
combination transaction or 50% or more of its consolidated assets or earning
power are sold, proper provision will be made so that each holder of a Right
(other than Rights beneficially owned by an Acquiring Person which will have
become void) will thereafter have the right to receive, upon the exercise
thereof at the then current exercise price of the Right, that number of shares
of common stock of the person with whom the Company has engaged in the
foregoing transaction (or its parent), which number of shares at the time of
such transaction will have a market value of two times the Purchase Price.

                 At any time after any person or group becomes an Acquiring
Person and prior to the acquisition by such person or group of 50% or more of
the outstanding shares of Common Stock or the occurrence of an event described
in the prior paragraph, the Board of Directors of the Company may exchange the
Rights (other than Rights owned by such person or group which will have become
void), in whole or in part, at an exchange ratio of one share of Common Stock,
or a fractional share of Preferred Stock (or of a share of a class or series of
the Company's preferred stock having similar rights, preferences and
privileges) of equivalent value, per Right (subject to adjustment).

                 With certain exceptions, no adjustment in the Purchase Price
will be required until cumulative adjustments require an adjustment of at least
1% in such Purchase Price.  No fractional shares of Preferred Stock will be
issued (other than fractions which are integral multiples of one one-thousandth
of a share of Preferred Stock, which may, at the election of the Company, be
evidenced by depositary receipts) and in lieu thereof, an adjustment in cash
will be made based on the market price of the Preferred Stock on the last
trading day prior to the date of exercise.

                 At any time prior to the time an Acquiring Person becomes
such, the Board of Directors of the Company may redeem the Rights in whole, but
not in part, at a price of $.01 per Right (the "Redemption Price").  The
redemption of the Rights may be made effective at such time, on such basis and
with such conditions as the Board of Directors in its sole discretion may
establish.  Immediately upon any redemption of the Rights, the right to
exercise the Rights will terminate and the only right of
<PAGE>   5
                                                                               5



the holders of Rights will be to receive the Redemption Price.

                 For so long as the Rights are then redeemable, the Company
may, except with respect to the redemption price, amend the Rights in any
manner.  After the Rights are no longer redeemable, the Company may, except
with respect to the redemption price, amend the Rights in any manner that does
not adversely affect the interests of holders of the Rights.

                 Until a Right is exercised, the holder thereof, as such, will
have no rights as a stockholder of the Company, including, without limitation,
the right to vote or to receive dividends.
<PAGE>   6
                                                                               6



Item 7.  Exhibits

         1.      Rights Agreement, dated as of October 17, 1996, between the
                 Company and First Chicago Trust Company of New York which
                 includes the Certificate of Designations for the Series A
                 Junior Participating Preferred Stock as Exhibit A, the form of
                 Right Certificate as Exhibit B and the Summary of Rights to
                 Purchase Preferred Shares as Exhibit C.  Pursuant to the
                 Rights Agreement, printed Right Certificates will not be
                 mailed until as soon as practicable after the earlier of the
                 tenth day after public announcement that a person or group has
                 acquired beneficial ownership of 15% or more of the shares of
                 Common Stock or the tenth business day after a person
                 commences, or announces its intention to commence, a tender
                 offer or exchange offer the consummation of which would result
                 in the beneficial ownership by a person or group of 15% or
                 more of the shares of Common Stock.
<PAGE>   7
                                                                               7



                                   SIGNATURE


                 Pursuant to the requirements of the Securities Exchange Act of
1934, the registrant has duly caused this report to be signed on its behalf by
the undersigned hereunto duly authorized.


                             ACNIELSEN CORPORATION

                                      
Dated: October 17, 1996           By:    /s/ Earl H. Doppalt
                                      ----------------------
                                      Name:  Earl H. Doppalt
                                      Title: Executive Vice President
                                             and General Counsel
<PAGE>   8
                                                                               8



                                 Exhibit Index

         1.      Rights Agreement, dated as of October 17, 1996, between the
                 Company and First Chicago Trust Company of New York which
                 includes the Certificate of Designations for the Series A
                 Junior Participating Preferred Stock as Exhibit A, the form of
                 Right Certificate as Exhibit B and the Summary of Rights to
                 Purchase Preferred Shares as Exhibit C.  Pursuant to the
                 Rights Agreement, printed Right Certificates will not be
                 mailed until as soon as practicable after the earlier of the
                 tenth day after public announcement that a person or group has
                 acquired beneficial ownership of 15% or more of the shares of
                 Common Stock or the tenth business day after a person
                 commences, or announces its intention to commence, a tender
                 offer or exchange offer the consummation of which would result
                 in the beneficial ownership by a person or group of 15% or
                 more of the shares of Common Stock.

<PAGE>   1
                                                                       EXHIBIT 1





      __________________________________________________________________


                             ACNIELSEN CORPORATION

                                      and

                    FIRST CHICAGO TRUST COMPANY OF NEW YORK,

                                as Rights Agent
                                Rights Agreement
                          Dated as of October 17, 1996


      __________________________________________________________________
<PAGE>   2
                               TABLE OF CONTENTS

<TABLE>
<CAPTION>
                                                                                                                   Page
                                                                                                                   ----
<S>        <C>                                                                                                       <C>
Section 1.  Certain Definitions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    10

Section 2.  Appointment of Rights Agent . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    17

Section 3.  Issue of Right Certificates . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    17

Section 4.  Form of Right Certificates  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    20

Section 5.  Countersignature and Registration . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    21

Section 6.  Transfer, Split Up, Combination and Exchange of Right Certificates;
              Mutilated, Destroyed, Lost or Stolen Right Certificates   . . . . . . . . . . . . . . . . . . . . .    22

Section 7.  Exercise of Rights, Purchase Price; Expiration Date of Rights . . . . . . . . . . . . . . . . . . . .    24

Section 8.  Cancellation and Destruction of Right Certificates  . . . . . . . . . . . . . . . . . . . . . . . . .    26

Section 9.  Availability of Shares of Preferred Stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    27

Section 10.  Preferred Stock Record Date  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    30

Section 11.  Adjustment of Purchase Price, Number of Shares and Number of Rights  . . . . . . . . . . . . . . . .    31

Section 12.  Certificate of Adjusted Purchase Price or Number of Shares . . . . . . . . . . . . . . . . . . . . .    50

Section 13.  Consolidation, Merger or Sale or Transfer of Assets or Earnings Power  . . . . . . . . . . . . . . .    51

Section 14.  Fractional Rights and Fractional Shares  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    58

Section 15.  Rights of Action . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    61

Section 16.  Agreement of Right Holders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    62

Section 17.  Right Certificate Holder Not Deemed a Stockholder  . . . . . . . . . . . . . . . . . . . . . . . . .    63

Section 18.  Concerning the Rights Agent  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    64

Section 19.  Merger or Consolidation or Change of Name of Rights Agent  . . . . . . . . . . . . . . . . . . . . .    65

Section 20.  Duties of Rights Agent . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    66

Section 21.  Change of Rights Agent . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    71

Section 22.  Issuance of New Right Certificates . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    72
</TABLE>





                                     - i -
<PAGE>   3

<TABLE>
<CAPTION>
                                                                                                                   Page
                                                                                                                   ----
<S>          <C>                                                                                                     <C>
Section 23.  Redemption . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    73

Section 24.  Exchange . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    75

Section 25.  Notice of Certain Events . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    77

Section 26.  Notices  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    79

Section 27.  Supplements and Amendments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    79

Section 28.  Successors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    80

Section 29.  Benefits of this Agreement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    81

Section 30.  Determinations and Actions by the Board of Directors . . . . . . . . . . . . . . . . . . . . . . . .    81

Section 31.  Severability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    82

Section 32.  Governing Law  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    82

Section 33.  Counterparts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    82

Section 34.  Descriptive Headings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    82
</TABLE>





                                     - ii -
<PAGE>   4
                                                                               9


                               RIGHTS AGREEMENT 


                 Agreement, dated as of October 17, 1996 between ACNielsen
Corporation, a Delaware corporation (the "Company"), and First Chicago Trust
Company of New York (the "Rights Agent").

                 The Board of Directors of the Company has authorized and
declared a dividend of one preferred share purchase right (a "Right") for each
share of Common Stock (as hereinafter defined) of the Company outstanding as of
the close of business (as defined below) on October 23, 1996 (the "Record
Date") each Right representing the right to purchase one-thousandth (subject to
adjustment) of a share of Preferred Stock (as hereinafter defined), upon the
terms and subject to the conditions herein set forth, and the Board of
Directors has further authorized and directed the issuance of one Right
(subject to adjustment as provided herein) with respect to each share of Common
Stock that shall become outstanding between the Record Date and the earliest of
the Distribution Date, the Redemption Date and the Final Expiration Date (as
such terms are hereinafter defined); provided, however, that Rights may be
issued with respect to shares of Common Stock that shall become outstanding
after the Distribution Date and prior to the Redemption Date and the Final
Expiration Date in accordance with Section 22.
<PAGE>   5
                                                                              10

                 Accordingly, in consideration of the premises and the mutual
agreements herein set forth, the parties hereby agree as follows:

                 Section 1.  Certain Definitions.  For purposes of this
Agreement, the following terms have the meaning indicated:

                 (a)      "Acquiring Person" shall mean any Person (as such
         term is hereinafter defined) who or which shall be the Beneficial
         Owner (as such term is hereinafter defined) of 15% or more of the
         shares of Common Stock then outstanding, but shall not include an
         Exempt Person (as such term is hereinafter defined); provided,
         however, that if the Board of Directors of the Company determines in
         good faith that a Person who would otherwise be an "Acquiring Person"
         has become such inadvertently (including, without limitation, because
         (i) such Person was unaware that it beneficially owned a percentage of
         Common Stock that would otherwise cause such Person to be an
         "Acquiring Person" or (ii) such Person was aware of the extent of its
         Beneficial Ownership of Common Stock but had no actual knowledge of
         the consequences of such Beneficial Ownership under this Rights
         Agreement) and without any intention of changing or influencing
         control of the Company, and such Person, as promptly as practicable
         after being advised of such determination divested or divests himself
         or itself of Beneficial Ownership of a sufficient number of shares of
         Common Stock so that such Person would no longer be an Acquiring
         Person, then such Person shall not be deemed to be






<PAGE>   6
                                                                              11

         or to have become an "Acquiring Person" for any purposes of this
         Agreement.  Notwithstanding the foregoing, (i) the sole stockholder of
         the Company at the time of the adoption of this Agreement will not be
         deemed an Acquiring Person for any purposes of this Agreement prior to
         the distribution by such Person of the Company's outstanding Common
         Stock to the stockholders of such Person, and (ii) no Person shall
         become an "Acquiring Person" as the result of an acquisition of shares
         of Common Stock by the Company which, by reducing the number of shares
         outstanding, increases the proportionate number of shares beneficially
         owned by such Person to 15% or more of the shares of Common Stock then
         outstanding, provided, however, that if a Person shall become the
         Beneficial Owner of 15% or more of the shares of Common Stock then
         outstanding by reason of such share acquisitions by the Company and
         thereafter becomes the Beneficial Owner of any additional shares of
         Common Stock (other than pursuant to a dividend or distribution paid
         or made by the Company on the outstanding Common Stock in shares of
         Common Stock or pursuant to a split or subdivision of the outstanding
         Common Stock), then such Person shall be deemed to be an "Acquiring
         Person" unless upon the consummation of the acquisition of such
         additional shares of Common Stock such Person does not own 15% or more
         of the shares of Common Stock then outstanding.   For all purposes of
         this Agreement, any calculation of the number of shares of Common
         Stock outstanding at any particular time, including for






<PAGE>   7
                                                                              12

         purposes of determining the particular percentage of such outstanding
         shares of Common Stock of which any Person is the Beneficial Owner,
         shall be made in accordance with the last sentence of Rule
         13d-3(d)(1)(i) of the General Rules and Regulations under the
         Securities Exchange Act of 1934, as amended (the "Exchange Act"), as
         in effect on the date hereof.

                 (b)      "Affiliate" and "Associate" shall have the respective
         meanings ascribed to such terms in Rule 12b-2 of the General Rules and
         Regulations under the Securities Exchange Act of 1934, as amended (the
         "Exchange Act"), as in effect on the date of this Agreement.

                 (c)      A Person shall be deemed the "Beneficial Owner" of,
         shall be deemed to have "Beneficial Ownership" of and shall be deemed
         to "beneficially own" any securities:

                          (i)     which such Person or any of such Person's
                 Affiliates or Associates is deemed to beneficially own,
                 directly or indirectly within the meaning of Rule 13d-3 of the
                 General Rules and Regulations under the Exchange Act as in
                 effect on the date of this Agreement;

                     (ii)         which such Person or any of such Person's
                 Affiliates or Associates has (A) the right to acquire (whether
                 such right is exercisable immediately or only after the
                 passage of time) pursuant to any agreement, arrangement or
                 understanding (other than customary agreements with and
                 between underwriters and selling group members with respect to
                 a bona fide public






<PAGE>   8
                                                                              13

                 offering of securities), or upon the exercise of conversion
                 rights, exchange rights, rights, warrants or options, or
                 otherwise; provided, however, that a Person shall not be
                 deemed the Beneficial Owner of, or to beneficially own, (x)
                 securities tendered pursuant to a tender or exchange offer
                 made by or on behalf of such Person or any of such Person's
                 Affiliates or Associates until such tendered securities are
                 accepted for purchase, (y) securities which such Person has a
                 right to acquire on the exercise of Rights at any time prior
                 to the time a Person becomes an Acquiring Person or (z)
                 securities issuable upon exercise of Rights from and after the
                 time a Person becomes an Acquiring Person if such Rights were
                 acquired by such Person or any of such Person's Affiliates or
                 Associates prior to the  Distribution Date or pursuant to
                 Section 3(a) or Section 22 hereof ("original Rights") or
                 pursuant to Section 11(i) or Section 11(n) with respect to an
                 adjustment to original Rights; or (B) the right to vote
                 pursuant to any agreement, arrangement or understanding;
                 provided, however, that a Person shall not be deemed the
                 Beneficial Owner of, or to beneficially own, any security by
                 reason of such agreement, arrangement or understanding if the
                 agreement, arrangement or understanding to vote such security
                 (1) arises solely from a revocable proxy or consent given to
                 such Person in response to a public






<PAGE>   9
                                                                              14

                 proxy or consent solicitation made pursuant to, and in
                 accordance with, the applicable rules and regulations
                 promulgated under the Exchange Act and (2) is not also then
                 reportable on Schedule 13D under the Exchange Act (or any
                 comparable or successor report); or

                    (iii)  which are beneficially owned, directly or
                 indirectly, by any other Person with which such Person or any
                 of such Person's Affiliates or Associates has any agreement,
                 arrangement or understanding (other than customary agreements
                 with and between underwriters and selling group members with
                 respect to a bona fide public offering of securities) for the
                 purpose of acquiring, holding, voting (except to the extent
                 contemplated by the proviso to Section 1(c)(ii)(B)) or
                 disposing of any securities of the Company.

                 (d)      "Business Day" shall mean any day other than a
         Saturday, a Sunday, or a day on which banking institutions in the
         State of New York, or the State in which the principal office of the
         Rights Agent is located, are authorized or obligated by law or
         executive order to close.

                 (e)      "close of business" on any given date shall mean 5:00
         P.M., New York City time, on such date; provided, however, that if
         such date is not a Business Day it shall mean 5:00 P.M., New York City
         time, on the next succeeding Business Day.

                 (f)      "Common Stock" when used with reference to the
         Company shall mean the common stock, par value $.01, of the






<PAGE>   10
                                                                              15

         Company (but shall not include the Series Common Stock, par value $.01
         of the Company).  "Common Stock" when used with reference to any
         Person other than the Company shall mean the capital stock (or, in the
         case of an unincorporated entity, the equivalent equity interest) with
         the greatest voting power of such other Person or, if such other
         Person is a subsidiary of another Person, the Person or Persons which
         ultimately control such first-mentioned Person.

                 (g)      "Distribution Date" shall have the meaning set forth
         in Section 3 hereof.

                 (h)      "equivalent preferred shares" shall have the meaning
         set forth in Section 11(b) hereof.

                 (i)      "Exempt Person" shall mean the Company, any
         Subsidiary (as such term is hereinafter defined) of the Company, in
         each case including, without limitation, in its fiduciary capacity,
         or, any employee benefit plan of the Company or of any Subsidiary of
         the Company, or any entity or trustee holding Common Stock for or
         pursuant to the terms of any such plan or for the purpose of funding
         any such plan or funding other employee benefits for employees of the
         Company or of any Subsidiary of the Company.

                 (j)      "Final Expiration Date" shall have the meaning set
         forth in Section 7 hereof.

                 (k)      "New York Stock Exchange" shall mean the New York
         Stock Exchange, Inc.




<PAGE>   11
                                                                              16

                 (l)      "Person" shall mean any individual, firm, corporation
         or other entity, and shall include any successor (by merger or
         otherwise) of such entity.

                 (m)      "Preferred Stock" shall mean the Series A Junior
         Participating Preferred Stock, without par value, of the Company
         having the rights and preferences set forth in the Form of Certificate
         of Designation attached to this Agreement as Exhibit A.

                 (n)      "Record Date" shall have the meaning set forth in the
         preamble to this Agreement.

                 (o)      "Redemption Date" shall have the meaning set forth in
         Section 7 hereof.

                 (p)      "Securities Act" shall mean the Securities Act of
         1933, as amended.

                 (q)      "Stock Acquisition Date" shall mean the first date of
         public announcement (which for purposes of this definition, shall
         include, without limitation, a report filed pursuant to Section 13(d)
         of the Exchange Act) by the Company or an Acquiring Person that an
         Acquiring Person has become such or such earlier date as a majority of
         the Board of Directors shall become aware of the existence of an
         Acquiring Person.

                 (r)      "Subsidiary" of any Person shall mean any corporation
         or other entity of which securities or other ownership interests
         having ordinary voting power sufficient to elect a majority of the
         board of directors or other persons performing similar functions are
         beneficially owned,






<PAGE>   12
                                                                              17

         directly or indirectly, by such Person, and any corporation or other
         entity that is otherwise controlled by such Person.

                 Section 2.  Appointment of Rights Agent.  The Company hereby
appoints the Rights Agent to act as agent for the Company and the holders of
the Rights (who, in accordance with Section 3 hereof, shall prior to the
Distribution Date also be the holders of Common Stock) in accordance with the
terms and conditions hereof, and the Rights Agent hereby accepts such
appointment.  The Company may from time to time appoint such co-Rights Agents
as it may deem necessary or desirable.

                 Section 3.  Issue of Right Certificates.  (a) Until the
earlier of (i) the tenth day after the Stock Acquisition Date or (ii) the tenth
business day (or such later date as may be determined by action of the Board of
Directors prior to such time as any Person becomes an Acquiring Person) after
the date of the commencement by any Person (other than an Exempt Person) of, or
of the first public announcement of the intention of such Person (other than an
Exempt Person) to commence, a tender or exchange offer the consummation of
which would result in any Person (other than an Exempt Person) becoming the
Beneficial Owner of shares of Common Stock aggregating 15% or more of the
Common Stock then outstanding (including any such date which is after the date
of this Agreement and prior to the issuance of the Rights), the earlier of such
dates being herein referred to as the "Distribution Date"), (x) the Rights will
be evidenced (subject to the provisions of Section 3(b) hereof) by the
certificates for Common Stock registered in the names of the



<PAGE>   13
                                                                              18

holders thereof and not by separate Right Certificates, and (y) the Rights will
be transferable only in connection with the transfer of Common Stock.  As soon
as practicable after the Distribution Date, the Company will prepare and
execute, the Rights Agent will countersign, and the Company will send or cause
to be sent (and the Rights Agent will, if requested, send) by first-class,
insured, postage-prepaid mail, to each record holder of Common Stock as of the
close of business on the Distribution Date (other than any Acquiring Person or
any Associate or Affiliate of an Acquiring Person), at the address of such
holder shown on the records of the Company, a Right Certificate, in
substantially the form of Exhibit B hereto (a "Right Certificate"), evidencing
one Right (subject to adjustment as provided herein) for each share of Common
Stock so held.  As of the Distribution Date, the Rights will be evidenced
solely by such Right Certificates.

                 (b)      On the Record Date, or as soon as practicable
thereafter, the Company will send a copy of a Summary of Rights to Purchase
Shares of Preferred Stock, in substantially the form of Exhibit C hereto (the
"Summary of Rights"), by first-class, postage-prepaid mail, to each record
holder of Common Stock as of the close of business on the Record Date (other
than any Acquiring Person or any Associate or Affiliate of any Acquiring
Person), at the address of such holder shown on the records of the Company.
With respect to certificates for Common Stock outstanding as of the Record
Date, until the Distribution Date, the Rights will be evidenced by such



<PAGE>   14
                                                                              19

certificates registered in the names of the holders thereof together with the
Summary of Rights.  Until the Distribution Date (or the earlier of the
Redemption Date or the Final Expiration Date), the surrender for transfer of
any certificate for Common Stock outstanding on the Record Date, with or
without a copy of the Summary of Rights, shall also constitute the transfer of
the Rights associated with the Common Stock represented thereby.

                 Certificates issued for Common Stock (including, without
limitation, upon transfer of outstanding Common Stock, disposition of Common
Stock out of treasury stock or issuance or reissuance of Common Stock out of
authorized but unissued shares) after the Record Date but prior to the earliest
of the Distribution Date, the Redemption Date or the Final Expiration Date
shall have impressed on, printed on, written on or otherwise affixed to them
the following legend:

                 This certificate also evidences and entitles the holder hereof
                 to certain rights as set forth in a Rights Agreement between
                 ACNielsen Corporation and First Chicago Trust Company of New
                 York dated as of October 17, 1996 as the same may be amended
                 from time to time (the "Rights Agreement"), the terms of which
                 are hereby incorporated herein by reference and a copy of
                 which is on file at the principal executive offices of
                 ACNielsen Corporation.  Under certain circumstances, as set
                 forth in the Rights Agreement, such Rights will be evidenced
                 by separate certificates and will no longer be evidenced by
                 this certificate.  ACNielsen Corporation will mail to the
                 holder of this certificate a copy of the Rights Agreement
                 without charge after receipt of a written request therefor.
                 Under certain circumstances, as set forth in the Rights
                 Agreement, Rights owned by or transferred to any Person who
                 becomes an Acquiring Person (as defined in the Rights
                 Agreement) and certain






<PAGE>   15
                                                                              20

                 transferees thereof will become null and void and will no
                 longer be transferable.

With respect to such certificates containing the foregoing legend, until the
Distribution Date, the Rights associated with the Common Stock represented by
such certificates shall be evidenced by such certificates alone, and the
surrender for transfer of any such certificate, except as otherwise provided
herein, shall also constitute the transfer of the Rights associated with the
Common Stock represented thereby.  In the event that the Company purchases or
otherwise acquires any Common Stock after the Record Date but prior to the
Distribution Date, any Rights associated with such Common Stock shall be deemed
cancelled and retired so that the Company shall not be entitled to exercise any
Rights associated with the Common Stock which are no longer outstanding.

                 Notwithstanding this paragraph (c), the omission of a legend
shall not affect the enforceability of any part of this Agreement or the rights
of any holder of the Rights.

                 Section 4.  Form of Right Certificates.  The Right
Certificates (and the forms of election to purchase shares and of assignment to
be printed on the reverse thereof) shall be substantially in the form set forth
in Exhibit B hereto and may have such marks of identification or designation
and such legends, summaries or endorsements printed thereon as the Company may
deem appropriate and as are not inconsistent with the provisions of this
Agreement, or as may be required to comply with any applicable law or with any
rule or regulation made pursuant thereto or with any rule or regulation of the
New



<PAGE>   16
                                                                              21

York Stock Exchange or of any other stock exchange or automated quotation
system on which the Rights may from time to time be listed, or to conform to
usage.  Subject to the provisions of Sections 11, 13 and 22 hereof, the Right
Certificates shall entitle the holders thereof to purchase such number of one
one-thousandths of a share of Preferred Stock as shall be set forth therein at
the price per one one-thousandth of a share of Preferred Stock set forth
therein (the "Purchase Price"), but the number of such one one-thousandths of a
share of Preferred Stock and the Purchase Price shall be subject to adjustment
as provided herein.

                 Section 5.  Countersignature and Registration.  (a)  The Right
Certificates shall be executed on behalf of the Company by the Chairman of the
Board of Directors, the President, any of the Vice Presidents, the Treasurer or
the Controller of the Company, either manually or by facsimile signature, shall
have affixed thereto the Company's seal or a facsimile thereof, and shall be
attested by the Secretary or an Assistant Secretary of the Company, either
manually or by facsimile signature.  The Right Certificates shall be manually
countersigned by the Rights Agent and shall not be valid for any purpose unless
countersigned.  In case any officer of the Company who shall have signed any of
the Right Certificates shall cease to be such officer of the Company before
countersignature by the Rights Agent and issuance and delivery by the Company,
such Right Certificates, nevertheless, may be countersigned by the Rights Agent
and issued and delivered by



<PAGE>   17
                                                                              22

the Company with the same force and effect as though the Person who signed such
Right Certificates had not ceased to be such officer of the Company; and any
Right Certificate may be signed on behalf of the Company by any Person who, at
the actual date of the execution of such Right Certificate, shall be a proper
officer of the Company to sign such Right Certificate, although at the date of
the execution of this Agreement any such Person was not such an officer.

                 (b)  Following the Distribution Date, the Rights Agent will
keep or cause to be kept, at an office or agency designated for such purpose,
books for registration and transfer of the Right Certificates issued hereunder.
Such books shall show the names and addresses of the respective holders of the
Right Certificates, the number of Rights evidenced on its face by each of the
Right Certificates and the date of each of the Right Certificates.

                 Section 6.  Transfer, Split Up, Combination and Exchange of
Right Certificates; Mutilated, Destroyed, Lost or Stolen Right Certificates.
(a)  Subject to the provisions of Sections 7(e), 11(a)(ii) and 14 hereof, at
any time after the close of business on the Distribution Date, and prior to the
close of business on the earlier of the Redemption Date or the Final Expiration
Date, any Right Certificate or Right Certificates may be transferred, split up,
combined or exchanged for another Right Certificate or Right Certificates,
entitling the registered holder to purchase a like number of one
one-thousandths of a share of Preferred Stock as the Right



<PAGE>   18
                                                                              23

Certificate or Right Certificates surrendered then entitled such holder to
purchase.  Any registered holder desiring to transfer, split up, combine or
exchange any Right Certificate or Right Certificates shall make such request in
writing delivered to the Rights Agent, and shall surrender the Right
Certificate or Right Certificates to be transferred, split up, combined or
exchanged at the office or agency of the Rights Agent designated for such
purpose.  Thereupon the Rights Agent shall countersign and deliver to the
Person entitled thereto a Right Certificate or Right Certificates, as the case
may be, as so requested.  The Company may require payment of a sum sufficient
to cover any tax or governmental charge that may be imposed in connection with
any transfer, split up, combination or exchange of Right Certificates.

                 (b)      Subject to the provisions of Section 11(a)(ii)
hereof, at any time after the Distribution Date and prior to the close of
business on the earlier of the Redemption Date or the Final Expiration Date,
upon receipt by the Company and the Rights Agent of evidence reasonably
satisfactory to them of the loss, theft, destruction or mutilation of a Right
Certificate, and, in case of loss, theft or destruction, of indemnity or
security reasonably satisfactory to them, and, at the Company's request,
reimbursement to the Company and the Rights Agent of all reasonable expenses
incidental thereto, and upon surrender to the Rights Agent and cancellation of
the Right Certificate if mutilated, the Company will make and deliver a new
Right Certificate of like tenor to the Rights Agent for delivery to



<PAGE>   19
                                                                              24

the registered holder in lieu of the Right Certificate so lost, stolen,
destroyed or mutilated.

                 Section 7.  Exercise of Rights, Purchase Price; Expiration
Date of Rights.  (a)  Except as otherwise provided herein, the Rights shall
become exercisable on the Distribution Date, and thereafter the registered
holder of any Right Certificate may, subject to Section 11(a)(ii) hereof and
except as otherwise provided herein, exercise the Rights evidenced thereby in
whole or in part upon surrender of the Right Certificate, with the form of
election to purchase on the reverse side thereof duly executed, to the Rights
Agent at the office or agency of the Rights Agent designated for such purpose,
together with payment of the Purchase Price for each one one-thousandth of a
share of Preferred Stock as to which the Rights are exercised, at any time
which is both after the Distribution Date and prior to the earliest of (i) the
close of business on October 23, 2006 (the "Final Expiration Date"), (ii) the
time at which the Rights are redeemed as provided in Section 23 hereof (the
"Redemption Date") or (iii) the time at which such Rights are exchanged as
provided in Section 24 hereof.

                 (b)      The Purchase Price shall be initially $108 for
each one one-thousandth of a share of Preferred Stock purchasable upon the
exercise of a Right.  The Purchase Price and the number of one one-thousandths
of a share of Preferred Stock or other securities or property to be acquired
upon exercise of a Right shall be subject to adjustment from time to



<PAGE>   20
                                                                              25

time as provided in Sections 11 and 13 hereof and shall be payable in lawful
money of the United States of America in accordance with paragraph (c) of this
Section 7.

                 (c)      Except as otherwise provided herein, upon receipt of
a Right Certificate representing exercisable Rights, with the form of election
to purchase duly executed, accompanied by payment of the aggregate Purchase
Price for the shares of Preferred Stock to be purchased and an amount equal to
any applicable transfer tax required to be paid by the holder of such Right
Certificate in accordance with Section 9 hereof, in cash or by certified check,
cashier's check or money order payable to the order of the Company, the Rights
Agent shall thereupon promptly (i) (A) requisition from any transfer agent of
the Preferred Stock certificates for the number of shares of Preferred Stock to
be purchased and the Company hereby irrevocably authorizes its transfer agent
to comply with all such requests, or (B) requisition from the depositary agent
depositary receipts representing interests in such number of one
one-thousandths of a share of Preferred Stock as are to be purchased (in which
case certificates for the Preferred Stock represented by such receipts shall be
deposited by the transfer agent with the depositary agent) and the Company
hereby directs the depositary agent to comply with such request, (ii) when
appropriate, requisition from the Company the amount of cash to be paid in lieu
of issuance of fractional shares in accordance with Section 14 hereof, (iii)
promptly after receipt of such certificates or depositary receipts, cause the
same to be



<PAGE>   21
                                                                              26

delivered to or upon the order of the registered holder of such Right
Certificate, registered in such name or names as may be designated by such
holder and (iv) when appropriate, after receipt, promptly deliver such cash to
or upon the order of the registered holder of such Right Certificate.

                 (d)      Except as otherwise provided herein, in case the
registered holder of any Right Certificate shall exercise less than all the
Rights evidenced thereby, a new Right Certificate evidencing Rights equivalent
to the exercisable Rights remaining unexercised shall be issued by the Rights
Agent to the registered holder of such Right Certificate or to his duly
authorized assigns, subject to the provisions of Section 14 hereof.

                 (e)      Notwithstanding anything in this Agreement to the
contrary, neither the Rights Agent nor the Company shall be obligated to
undertake any action with respect to a registered holder of Rights upon the
occurrence of any purported transfer or exercise of Rights pursuant to Section
6 hereof or this Section 7 unless such registered holder shall have (i)
completed and signed the certificate contained in the form of assignment or
election to purchase set forth on the reverse side of the Rights Certificate
surrendered for such transfer or exercise and (ii) provided such additional
evidence of the identity of the Beneficial Owner (or former Beneficial Owner)
thereof as the Company shall reasonably request.

                 Section 8.  Cancellation and Destruction of Right
Certificates.  All Right Certificates surrendered for the


<PAGE>   22
                                                                              27

purpose of exercise, transfer, split up, combination or exchange shall, if
surrendered to the Company or to any of its agents, be delivered to the Rights
Agent for cancellation or in cancelled form, or, if surrendered to the Rights
Agent, shall be cancelled by it, and no Right Certificates shall be issued in
lieu thereof except as expressly permitted by any of the provisions of this
Agreement.  The Company shall deliver to the Rights Agent for cancellation and
retirement, and the Rights Agent shall so cancel and retire, any other Right
Certificate purchased or acquired by the Company otherwise than upon the
exercise thereof.  The Rights Agent shall deliver all cancelled Right
Certificates to the Company, or shall, at the written request of the Company,
destroy such cancelled Right Certificates, and in such case shall deliver a
certificate of destruction thereof to the Company.

                 Section 9.  Availability of Shares of Preferred Stock.
                 
                 (a)      The Company covenants and agrees that it will cause to
be reserved and kept available out of its authorized and unissued shares of
Preferred Stock or any shares of Preferred Stock held in its treasury, the
number of shares of Preferred Stock that will be sufficient to permit the
exercise in full of all outstanding Rights.

                 (b)      So long as the shares of Preferred Stock (and,
following the time that a Person becomes an Acquiring Person, shares of Common
Stock and other securities) issuable upon the exercise of Rights may be listed
or admitted to trading on the New York Stock Exchange or listed on any other
national



<PAGE>   23
                                                                              28

securities exchange or quotation system, the Company shall use its best efforts
to cause, from and after such time as the Rights become exercisable, all shares
reserved for such issuance to be listed or admitted to trading on the New York
Stock Exchange or listed on any other exchange or quotation system upon
official notice of issuance upon such exercise.

                 (c)      From and after such time as the Rights become
exercisable, the Company shall use its best efforts, if then necessary to
permit the issuance of shares of Preferred Stock (and following the time that a
Person first becomes an Acquiring Person, shares of Common Stock and other
securities) upon the exercise of Rights, to register and qualify such shares of
Preferred Stock (and following the time that a Person first becomes an
Acquiring Person, shares of Common Stock and other securities) under the
Securities Act and any applicable state securities or "Blue Sky" laws (to the
extent exemptions therefrom are not available), cause such registration
statement and qualifications to become effective as soon as possible after such
filing and keep such registration and qualifications effective until the
earlier of the date as of which the Rights are no longer exercisable for such
securities and the Final Expiration Date.  The Company may temporarily suspend,
for a period of time not to exceed 90 days, the exercisability of the Rights in
order to prepare and file a registration statement under the Securities Act and
permit it to become effective.  Upon any such suspension, the Company shall
issue a public announcement stating that the exercisability of the Rights has



<PAGE>   24
                                                                              29

been temporarily suspended, as well as a public announcement at such time as
the suspension is no longer in effect.  Notwithstanding any provision of this
Agreement to the contrary, the Rights shall not be exercisable in any
jurisdiction unless the requisite qualification in such jurisdiction shall have
been obtained and until a registration statement under the Securities Act (if
required) shall have been declared effective.

                 (d)      The Company covenants and agrees that it will take
all such action as may be necessary to ensure that all shares of Preferred
Stock (and, following the time that a Person becomes an Acquiring Person,
shares of Common Stock and other securities) delivered upon exercise of Rights
shall, at the time of delivery of the certificates therefor (subject to payment
of the Purchase Price), be duly and validly authorized and issued and fully
paid and nonassessable shares.

                 (e)      The Company further covenants and agrees that it will
pay when due and payable any and all federal and state transfer taxes and
charges which may be payable in respect of the issuance or delivery of the
Right Certificates or of any shares of Preferred Stock (or shares of Common
Stock or other securities) upon the exercise of Rights.  The Company shall not,
however, be required to pay any transfer tax which may be payable in respect of
any transfer or delivery of Right Certificates to a Person other than, or the
issuance or delivery of certificates or depositary receipts for the Preferred
Stock (or shares of Common Stock or other securities)



<PAGE>   25
                                                                              30

in a name other than that of, the registered holder of the Right Certificate
evidencing Rights surrendered for exercise or to issue or deliver any
certificates or depositary receipts for Preferred Stock (or shares of Common
Stock or other securities) upon the exercise of any Rights until any such tax
shall have been paid (any such tax being payable by that holder of such Right
Certificate at the time of surrender) or until it has been established to the
Company's reasonable satisfaction that no such tax is due.

                 Section 10.  Preferred Stock Record Date.  Each Person in
whose name any certificate for Preferred Stock is issued upon the exercise of
Rights shall for all purposes be deemed to have become the holder of record of
the shares of Preferred Stock represented thereby on, and such certificate
shall be dated, the date upon which the Right Certificate evidencing such
Rights was duly surrendered and payment of the Purchase Price (and any
applicable transfer taxes) was made; provided, however, that if the date of
such surrender and payment is a date upon which the Preferred Stock transfer
books of the Company are closed, such Person shall be deemed to have become the
record holder of such shares on, and such certificate shall be dated, the next
succeeding Business Day on which the Preferred Stock transfer books of the
Company are open.  Prior to the exercise of the Rights evidenced thereby, the
holder of a Right Certificate shall not be entitled to any rights of a holder
of Preferred Stock for which the Rights shall be exercisable, including,
without limitation, the right to vote


<PAGE>   26
                                                                              31

or to receive dividends or other distributions, and shall not be entitled to
receive any notice of any proceedings of the Company, except as provided
herein.

                 Section 11.  Adjustment of Purchase Price, Number of Shares
and Number of Rights.  The Purchase Price, the number of shares of Preferred
Stock or other securities or property purchasable upon exercise of each Right
and the number of Rights outstanding are subject to adjustment from time to
time as provided in this Section 11.

                 (a)  (i)  In the event the Company shall at any time after the
                 date of this Agreement (A) declare a dividend on the Preferred
                 Stock payable in shares of Preferred Stock, (B) subdivide the
                 outstanding Preferred Stock, (C) combine the outstanding
                 Preferred Stock into a smaller number of Preferred Stock or
                 (D) issue any shares of its capital stock in a
                 reclassification of the Preferred Stock (including any such
                 reclassification in connection with a consolidation or merger
                 in which the Company is the continuing or surviving
                 corporation), except as otherwise provided in this Section
                 11(a), the Purchase Price in effect at the time of the record
                 date for such dividend or of the effective date of such
                 subdivision, combination or reclassification, and the number
                 and kind of shares of capital stock issuable on such date,
                 shall be proportionately adjusted so that the holder of any
                 Right exercised after such time shall be entitled to



<PAGE>   27
                                                                              32

                 receive the aggregate number and kind of shares of capital
                 stock which, if such Right had been exercised immediately
                 prior to such date and at a time when the Preferred Stock
                 transfer books of the Company were open, the holder would have
                 owned upon such exercise and been entitled to receive by
                 virtue of such dividend, subdivision, combination or
                 reclassification; provided, however, that in no event shall
                 the consideration to be paid upon the exercise of one Right be
                 less than the aggregate par value of the shares of capital
                 stock of the Company issuable upon exercise of one Right.

                          (ii)     Subject to Section 24 of this Agreement, in
                 the event that any Person becomes an Acquiring Person, then
                 (A) the Purchase Price shall be adjusted to be the Purchase
                 Price in effect immediately prior to such Person becoming an
                 Acquiring Person multiplied by the number of one
                 one-thousandths of a share of Preferred Stock for which a
                 Right was exercisable immediately prior to such Person
                 becoming an Acquiring Person, whether or not such Right was
                 then exercisable, and (B) each holder of a Right, except as
                 otherwise provided in this Section 11(a)(ii) and Subsection
                 11(a)(iii), hereof, shall thereafter have the right to
                 receive, upon exercise at a price equal to the Purchase Price
                 (as so adjusted), in accordance with the terms of this
                 Agreement and in lieu of shares of Preferred Stock,



<PAGE>   28
                                                                              33

                 such number of shares of Common Stock (or at the option of the
                 Company, such number of one one- thousandths of shares of
                 Preferred Stock) as shall equal the result obtained by (x)
                 multiplying the then current Purchase Price by the number of
                 one one-thousandths of a share of Preferred Stock for which a
                 Right is then exercisable and dividing that product by (y) 50%
                 of the then current per share market price of the Company's
                 Common Stock (determined pursuant to Section 11(d) hereof) on
                 the date such Person became an Acquiring Person; provided,
                 however, that the Purchase Price and the number of shares of
                 Common Stock so receivable upon exercise of a Right shall
                 thereafter be subject to further adjustment as appropriate in
                 accordance with Section 11(f) hereof.  Notwithstanding
                 anything in this Agreement to the contrary, however, from and
                 after the time (the "invalidation time") when any Person first
                 becomes an Acquiring Person, any Rights that are beneficially
                 owned by (x) any Acquiring Person (or any Affiliate or
                 Associate of any Acquiring Person), (y) a transferee of any
                 Acquiring Person (or any such Affiliate or Associate) who
                 becomes a transferee after the invalidation time or (z) a
                 transferee of any Acquiring Person (or any such Affiliate or
                 Associate) who became a transferee prior to or concurrently
                 with the invalidation time pursuant to either (I) a transfer
                 from the Acquiring Person to holders of its equity



<PAGE>   29
                                                                              34

                 securities or to any Person with whom it has any continuing
                 agreement, arrangement or understanding regarding the
                 transferred Rights or (II) a transfer which the Board of
                 Directors has determined is part of a plan, arrangement or
                 understanding which has the purpose or effect of avoiding the
                 provisions of this paragraph, and subsequent transferees of
                 such Persons, shall be void without any further action and any
                 holder of such Rights shall thereafter have no rights
                 whatsoever with respect to such Rights under any provision of
                 this Agreement.  The Company shall use all reasonable efforts
                 to ensure that the provisions of this Section 11(a)(ii) are
                 complied with, but shall have no liability to any holder of
                 Right Certificates or other Person as a result of its failure
                 to make any determinations with respect to an Acquiring Person
                 or its Affiliates, Associates or transferees hereunder.  From
                 and after the invalidation time, no Right Certificate shall be
                 issued pursuant to Section 3 or Section 6 hereof that
                 represents Rights that are or have become void pursuant to the
                 provisions of this paragraph, and any Right Certificate
                 delivered to the Rights Agent that represents Rights that are
                 or have become void pursuant to the provisions of this
                 paragraph shall be cancelled.  From and after the occurrence
                 of an event specified in Section 13(a) hereof, any Rights that
                 theretofore have not been


<PAGE>   30
                                                                              35

                 exercised pursuant to this Section 11(a)(ii) shall thereafter
                 be exercisable only in accordance with Section 13 and not
                 pursuant to this Section 11(a)(ii).

                          (iii)  The Company may at its option substitute for a
                 share of Common Stock issuable upon the exercise of Rights in
                 accordance with the foregoing subparagraph (ii) such number or
                 fractions of shares of Preferred Stock having an aggregate
                 current market value equal to the current per share market
                 price of a share of Common Stock.  In the event that there
                 shall not be sufficient shares of Common Stock issued but not
                 outstanding or authorized but unissued to permit the exercise
                 in full of the Rights in accordance with the foregoing
                 subparagraph (ii), the Board of Directors shall, to the extent
                 permitted by applicable law and any material agreements then
                 in effect to which the Company is a party (A) determine the
                 excess of (1) the value of the shares of Common Stock issuable
                 upon the exercise of a Right in accordance with the foregoing
                 subparagraph (ii) (the "Current Value") over (2) the then
                 current Purchase Price multiplied by the number of one
                 one-thousandths of shares of Preferred Stock for which a Right
                 was exercisable immediately prior to the time that the
                 Acquiring Person became such (such excess, the "Spread"), and
                 (B) with respect to each Right (other than Rights which have
                 become void pursuant to Section 11(a)(ii)), make adequate
                 provision to substitute for

<PAGE>   31
                                                                              36

                 the shares of Common Stock issuable in accordance with
                 subparagraph (ii) upon exercise of the Right and payment of
                 the applicable Purchase Price, (1) cash, (2) a reduction in
                 the Purchase Price, (3) shares of Preferred Stock or other
                 equity securities of the Company (including, without
                 limitation, shares or fractions of shares of preferred stock
                 which, by virtue of having dividend, voting and liquidation
                 rights substantially comparable to those of the shares of
                 Common Stock, are deemed in good faith by the Board of
                 Directors to have substantially the same value as the shares
                 of Common Stock (such shares of preferred stock and shares or
                 fractions of shares of preferred stock are hereinafter
                 referred to as "Common Stock equivalents"), (4) debt
                 securities of the Company, (5) other assets, or (6) any
                 combination of the foregoing, having a value which, when added
                 to the value of the shares of Common Stock actually issued
                 upon exercise of such Right, shall have an aggregate value
                 equal to the Current Value (less the amount of any reduction
                 in the Purchase Price), where such aggregate value has been
                 determined by the Board of Directors upon the advice of a
                 nationally recognized investment banking firm selected in good
                 faith by the Board of Directors; provided, however, if the
                 Company shall not make adequate provision to deliver value
                 pursuant to clause (B) above within thirty (30) days following
                 the date


<PAGE>   32
                                                                              37

                 that the Acquiring Person became such (the "Section 11(a)(ii)
                 Trigger Date"), then the Company shall be obligated to
                 deliver, to the extent permitted by applicable law and any
                 material agreements then in effect to which the Company is a
                 party, upon the surrender for exercise of a Right and without
                 requiring payment of the Purchase Price, shares of Common
                 Stock (to the extent available), and then, if necessary, such
                 number or fractions of shares of Preferred Stock (to the
                 extent available) and then, if necessary, cash, which shares
                 and/or cash have an aggregate value equal to the Spread.  If,
                 upon the date any Person becomes an Acquiring Person, the
                 Board of Directors shall determine in good faith that it is
                 likely that sufficient additional shares of Common Stock could
                 be authorized for issuance upon exercise in full of the
                 Rights, then, if the Board of Directors so elects, the thirty
                 (30) day period set forth above may be extended to the extent
                 necessary, but not more than ninety (90) days after the
                 Section 11(a)(ii) Trigger Date, in order that the Company may
                 seek stockholder approval for the authorization of such
                 additional shares (such thirty (30) day period, as it may be
                 extended, is herein called the "Substitution Period").  To the
                 extent that the Company determines that some action need be
                 taken pursuant to the second and/or third sentence of this
                 Section 11(a)(iii), the Company (x) shall provide,


<PAGE>   33
                                                                              38

                 subject to Section 11(a)(ii) hereof and the last sentence of
                 this Section 11(a)(iii) hereof, that such action shall apply
                 uniformly to all outstanding Rights and (y) may suspend the
                 exercisability of the Rights until the expiration of the
                 Substitution Period in order to seek any authorization of
                 additional shares and/or to decide the appropriate form of
                 distribution to be made pursuant to such second sentence and
                 to determine the value thereof.  In the event of any such
                 suspension, the Company shall issue a public announcement
                 stating that the exercisability of the Rights has been
                 temporarily suspended, as well as a public announcement at
                 such time as the suspension is no longer in effect.  For
                 purposes of this Section 11(a)(iii), the value of the shares
                 of Common Stock shall be the current per share market price
                 (as determined pursuant to Section 11(d)(i)) on the Section
                 11(a)(ii) Trigger Date and the per share or fractional value
                 of any "Common Stock equivalent" shall be deemed to equal the
                 current per share market price of the Common Stock.  The Board
                 of Directors of the Company may, but shall not be required to,
                 establish procedures to allocate the right to receive shares
                 of Common Stock upon the exercise of the Rights among holders
                 of Rights pursuant to this Section 11(a)(iii).

                 (b)   In case the Company shall fix a record date for the
         issuance of rights, options or warrants to all holders


<PAGE>   34
                                                                              39

         of Preferred Stock entitling them (for a period expiring within 45
         calendar days after such record date) to subscribe for or purchase
         Preferred Stock (or shares having similar rights, privileges and
         preferences as the Preferred Stock ("equivalent preferred shares")) or
         securities convertible into Preferred Stock or equivalent preferred
         shares at a price per share of Preferred Stock or equivalent preferred
         shares (or having a conversion price per share, if a security
         convertible into shares of Preferred Stock or equivalent preferred
         shares) less than the then current per share market price of the
         Preferred Stock (determined pursuant to Section 11(d) hereof) on such
         record date, the Purchase Price to be in effect after such record date
         shall be determined by multiplying the Purchase Price in effect
         immediately prior to such record date by a fraction, the numerator of
         which shall be the number of shares of Preferred Stock and equivalent
         preferred shares outstanding on such record date plus the number of
         shares of Preferred Stock and equivalent preferred shares which the
         aggregate offering price of the total number of shares of Preferred
         Stock and/or



<PAGE>   35
                                                                              40

         equivalent preferred shares so to be offered (and/or the aggregate
         initial conversion price of the convertible securities so to be
         offered) would purchase at such current market price, and the
         denominator of which shall be the number of shares of Preferred Stock
         and equivalent preferred shares outstanding on such record date plus
         the number of additional shares of Preferred Stock and/or equivalent
         preferred shares to be offered for subscription or purchase (or into
         which the convertible securities so to be offered are initially
         convertible); provided, however, that in no event shall the
         consideration to be paid upon the exercise of one Right be less than
         the aggregate par value of the shares of capital stock of the Company
         issuable upon exercise of one Right.  In case such subscription price
         may be paid in a consideration part or all of which shall be in a form
         other than cash, the value of such consideration shall be as
         determined in good faith by the Board of Directors of the Company,
         whose determination shall be described in a statement filed with the
         Rights Agent.  Shares of Preferred Stock and equivalent preferred
         shares owned by or held for the account of the Company shall not be
         deemed outstanding for the purpose of any such computation.  Such
         adjustment shall be made successively whenever such a record date is
         fixed; and in the event that such rights, options or warrants are not
         so issued, the Purchase Price shall be adjusted to be the Purchase
         Price which would then be in effect if such record date had not been
         fixed.

                 (c)      In case the Company shall fix a record date for the
         making of a distribution to all holders of the Preferred Stock
         (including any such distribution made in connection with a
         consolidation or merger in which the Company is the continuing or
         surviving corporation) of evidences of indebtedness or assets (other
         than a regular quarterly cash dividend or a dividend payable in
         Preferred Stock) or


<PAGE>   36
                                                                              41

         subscription rights or warrants (excluding those referred to in
         Section 11(b) hereof), the Purchase Price to be in effect after such
         record date shall be determined by multiplying the Purchase Price in
         effect immediately prior to such record date by a fraction, the
         numerator of which shall be the then current per share market price of
         the Preferred Stock (determined pursuant to Section 11(d) hereof) on
         such record date, less the fair market value (as determined in good
         faith by the Board of Directors of the Company whose determination
         shall be described in a statement filed with the Rights Agent) of the
         portion of the assets or evidences of indebtedness so to be
         distributed or of such subscription rights or warrants applicable to
         one share of Preferred Stock, and the denominator of which shall be
         such current per share market price (determined pursuant to Section
         11(d) hereof) of the Preferred Stock; provided, however, that in no
         event shall the consideration to be paid upon the exercise of one
         Right be less than the aggregate par value of the shares of capital
         stock of the Company to be issued upon exercise of one Right.  Such
         adjustments shall be made successively whenever such a record date is
         fixed; and in the event that such distribution is not so made, the
         Purchase Price shall again be adjusted to be the Purchase Price which
         would then be in effect if such record date had not been fixed.

                 (d) (i)  Except as otherwise provided herein, for the purpose
         of any computation hereunder, the "current per share


<PAGE>   37
                                                                              42

         market price" of any security (a "Security" for the purpose of this
         Section 11(d)(i)) on any date shall be deemed to be the average of the
         daily closing prices per share of such Security for the 30 consecutive
         Trading Days (as such term is hereinafter defined) immediately prior
         to such date; provided, however, that in the event that the current
         per share market price of the Security is determined during a period
         following the announcement by the issuer of such Security of (A) a
         dividend or distribution on such Security payable in shares of such
         Security or securities convertible into such shares, or (B) any
         subdivision, combination or reclassification of such Security, and
         prior to the expiration of 30 Trading Days after the ex-dividend date
         for such dividend or distribution, or the record date for such
         subdivision, combination or reclassification, then, and in each such
         case, the current per share market price shall be appropriately
         adjusted to reflect the current market price per share equivalent of
         such Security.  The closing price for each day shall be the last sale
         price, regular way, or, in case no such sale takes place on such day,
         the average of the closing bid and asked prices, regular way, in
         either case as reported by the principal consolidated transaction
         reporting system with respect to


<PAGE>   38
                                                                              43

         securities listed or admitted to trading on the New York Stock
         Exchange or, if the Security is not listed or admitted to trading on
         the New York Stock Exchange, as reported in the principal consolidated
         transaction reporting system with respect to securities listed on the
         principal national securities exchange on which the Security is listed
         or admitted to trading or, if the Security is not listed or admitted
         to trading on any national securities exchange, the last quoted price
         or, if not so quoted, the average of the high bid and low asked prices
         in the over-the-counter market, as reported by NASDAQ or such other
         system then in use, or, if on any such date the Security is not quoted
         by any such organization, the average of the closing bid and asked
         prices as furnished by a professional market maker making a market in
         the Security selected by the Board of Directors of the Company.  The
         term "Trading Day" shall mean a day on which the principal national
         securities exchange on which the Security is listed or admitted to
         trading is open for the transaction of business or, if the Security is
         not listed or admitted to trading on any national securities exchange,
         a Business Day.

                 (ii)  For the purpose of any computation hereunder, if the
         Preferred Stock is publicly traded, the "current per share market
         price" of the Preferred Stock shall be determined in accordance with
         the method set forth in Section 11(d)(i).  If the Preferred Stock is
         not publicly traded but the Common Stock is publicly traded, the
         "current per share market price" of the Preferred Stock shall be
         conclusively deemed to be the current per share market price of the
         Common Stock as determined pursuant to Section 11(d)(i) multiplied by
         one thousand (appropriately adjusted


<PAGE>   39
                                                                              44

         to reflect any stock split, stock dividend or similar transaction
         occurring after the date hereof).  If neither the Common Stock nor the
         Preferred Stock is publicly traded, "current per share market price"
         shall mean the fair value per share as determined in good faith by the
         Board of Directors of the Company, whose determination shall be
         described in a statement filed with the Rights Agent.

                 (e)  No adjustment in the Purchase Price shall be required
         unless such adjustment would require an increase or  decrease of at
         least 1% in the Purchase Price; provided, however, that any
         adjustments which by reason of this Section 11(e) are not required to
         be made shall be carried forward and taken into account in any
         subsequent adjustment.  All calculations under this Section 11 shall
         be made to the nearest cent or to the nearest one ten-thousandth of a
         share of Preferred Stock or share of Common Stock or other share or
         security as the case may be.  Notwithstanding the first sentence of
         this Section 11(e), any adjustment required by this Section 11 shall
         be made no later than the earlier of (i) three years from the date of
         the transaction which requires such adjustment or (ii) the date of the
         expiration of the right to exercise any Rights.

                 (f)      If as a result of an adjustment made pursuant to
         Section 11(a) hereof, the holder of any Right thereafter exercised
         shall become entitled to receive any shares of capital stock of the
         Company other than the Preferred Stock, thereafter the Purchase Price
         and the number of such other

<PAGE>   40
                                                                              45

         shares so receivable upon exercise of a Right shall be subject to
         adjustment from time to time in a manner and on terms as nearly
         equivalent as practicable to the provisions with respect to the
         Preferred Stock contained in Sections 11(a), 11(b), 11(c), 11(e),
         11(h), 11(i) and 11(m) and the provisions of Sections 7, 9, 10, 13 and
         14 hereof with respect to the Preferred Stock shall apply on like
         terms to any such other shares.

                 (g)      All Rights originally issued by the Company
         subsequent to any adjustment made to the Purchase Price hereunder
         shall evidence the right to purchase, at the adjusted Purchase Price,
         the number of one one-thousandths of a share of Preferred Stock
         purchasable from time to time hereunder upon exercise of the Rights,
         all subject to further adjustment as provided herein.

                 (h)  Unless the Company shall have exercised its election as
         provided in Section 11(i), upon each adjustment of the Purchase Price
         as a result of the calculations made in Sections 11(b) and (c), each
         Right outstanding immediately prior to the making of such adjustment
         shall thereafter evidence the right to purchase, at the adjusted
         Purchase Price, that number of one one-thousandths of a share of
         Preferred Stock (calculated to the nearest one ten-thousandth of a
         share of Preferred Stock) obtained by (i) multiplying (x) the number
         of one one-thousandths of a share covered by a Right immediately prior
         to such adjustment by (y) the Purchase Price in effect immediately
         prior to such

<PAGE>   41
                                                                              46

         adjustment of the Purchase Price and (ii) dividing the product so
         obtained by the Purchase Price in effect immediately after such
         adjustment of the Purchase Price.

                 (i)      The Company may elect on or after the date of any
         adjustment of the Purchase Price to adjust the number of Rights, in
         substitution for any adjustment in the number of one one-thousandths
         of a share of Preferred Stock purchasable upon the exercise of a
         Right.  Each of the Rights outstanding after such adjustment of the
         number of Rights shall be exercisable for the number of one
         one-thousandths of a share of Preferred Stock for which a Right was
         exercisable immediately prior to such adjustment.  Each Right held of
         record prior to such adjustment of the number of Rights shall become
         that number of Rights (calculated to the nearest one ten-thousandth)
         obtained by dividing the Purchase Price in effect immediately prior to
         adjustment of the Purchase Price by the Purchase Price in effect
         immediately after adjustment of the Purchase Price.  The Company shall
         make a public announcement of its election to adjust the number of
         Rights, indicating the record date for the adjustment, and, if known
         at the time, the amount of the adjustment to be made.  This record
         date may be the date on which the Purchase Price is adjusted or any
         day thereafter, but, if the Right Certificates have been issued, shall
         be at least 10 days later than the date of the public announcement.
         If Right Certificates have been issued, upon each adjustment of the
         number of Rights pursuant to this

<PAGE>   42
                                                                              47

         Section 11(i), the Company may, as promptly as practicable, cause to
         be distributed to holders of record of Right Certificates on such
         record date Right Certificates evidencing, subject to Section 14
         hereof, the additional Rights to which such holders shall be entitled
         as a result of such adjustment, or, at the option of the Company,
         shall cause to be distributed to such holders of record in
         substitution and replacement for the Right Certificates held by such
         holders prior to the date of adjustment, and upon surrender thereof,
         if required by the Company, new Right Certificates evidencing all the
         Rights to which such holders shall be entitled after such adjustment.
         Right Certificates so to be distributed shall be issued, executed and
         countersigned in the manner provided for herein and shall be
         registered in the names of the holders of record of Right Certificates
         on the record date specified in the public announcement.

                 (j)      Irrespective of any adjustment or change in the
         Purchase Price or the number of one one-thousandths of a share of
         Preferred Stock issuable upon the exercise of the Rights, the Right
         Certificates theretofore and thereafter issued may continue to express
         the Purchase Price and the number of one one-thousandths of a share of
         Preferred Stock which were expressed in the initial Right Certificates
         issued hereunder.

                 (k)      Before taking any action that would cause an
         adjustment reducing the Purchase Price below the then par


<PAGE>   43
                                                                              48

         value, if any, of the Preferred Stock or other shares of capital stock
         issuable upon exercise of the Rights, the Company shall take any
         corporate action which may, in the opinion of its counsel, be
         necessary in order that the Company may validly and legally issue
         fully paid and nonassessable shares of Preferred Stock or other such
         shares at such adjusted Purchase Price.

                 (l)  In any case in which this Section 11 shall require that
         an adjustment in the Purchase Price be made effective as of a record
         date for a specified event, the Company may elect to defer until the
         occurrence of such event the issuing to the holder of any Right
         exercised after such record date of the Preferred Stock and other
         capital stock or securities of the Company, if any, issuable upon such
         exercise over and above the Preferred Stock and other capital stock or
         securities of the Company, if any, issuable upon such exercise on the
         basis of the Purchase Price in effect prior to such adjustment;
         provided, however, that the Company shall deliver to such holder a due
         bill or other appropriate instrument evidencing such holder's right to
         receive such additional shares upon the occurrence of the event
         requiring such adjustment.

                 (m)      Anything in this Section 11 to the contrary
         notwithstanding, the Company shall be entitled to make such reductions
         in the Purchase Price, in addition to those adjustments expressly
         required by this Section 11, as and to the extent that it in its sole
         discretion shall determine to


<PAGE>   44
                                                                              49

         be advisable in order that any consolidation or subdivision of the
         Preferred Stock, issuance wholly for cash of any shares of Preferred
         Stock at less than the current market price, issuance wholly for cash
         or Preferred Stock or securities which by their terms are convertible
         into or exchangeable for Preferred Stock, dividends on Preferred Stock
         payable in shares of Preferred Stock or issuance of rights, options or
         warrants referred to hereinabove in Section 11(b), hereafter made by
         the Company to holders of its Preferred Stock shall not be taxable to
         such stockholders.

                 (n)      Anything in this Agreement to the contrary
         notwithstanding, in the event that at any time after the date of this
         Agreement and prior to the Distribution Date, the Company shall (i)
         declare or pay any dividend on the Common Stock payable in Common
         Stock or (ii) effect a subdivision, combination or consolidation of
         the Common Stock (by reclassification or otherwise than by payment of
         a dividend payable in Common Stock) into a greater or lesser number of
         Common Stock, then in any such case, the number of Rights associated
         with each share of Common Stock then outstanding, or issued or
         delivered thereafter, shall be proportionately adjusted so that the
         number of Rights thereafter associated with each share of Common Stock
         following any such event shall equal the result obtained by
         multiplying the number of Rights associated with each share of Common
         Stock immediately prior to such event by a



<PAGE>   45
                                                                              50

         fraction the numerator of which shall be the total number of shares of
         Common Stock outstanding immediately prior to the occurrence of the
         event and the denominator of which shall be the total number of shares
         of Common Stock outstanding immediately following the occurrence of
         such event.

                 (o)      The Company agrees that, after the earlier of the
         Distribution Date or the Stock Acquisition Date, it will not, except
         as permitted by Sections 23, 24 or 27 hereof, take (or permit any
         Subsidiary to take) any action if at the time such action is taken it
         is reasonably foreseeable that such action will diminish substantially
         or eliminate the benefits intended to be afforded by the Rights.

                 Section 12.  Certificate of Adjusted Purchase Price or Number
of Shares.  Whenever an adjustment is made as provided in Section 11 or 13
hereof, the Company shall promptly (a) prepare a certificate setting forth such
adjustment, and a brief statement of the facts accounting for such adjustment,
(b) file with the Rights Agent and with each transfer agent for the Common
Stock or the Preferred Stock a copy of such certificate and (c) mail a brief
summary thereof to each holder of a Right Certificate in accordance with
Section 25 hereof (if so required under Section 25 hereof).  The Rights Agent
shall be fully protected in relying on any such certificate and on any
adjustment therein contained and shall not be deemed to have knowledge of any
such adjustment unless and until it shall have received such certificate.



<PAGE>   46
                                                                              51

                 Section 13.  Consolidation, Merger or Sale or Transfer of
Assets or Earnings Power.  (a) In the event, directly or indirectly, at any
time after any Person has become an Acquiring Person, (i) the Company shall
merge with and into any other Person, (ii) any Person shall consolidate with
the Company, or any Person shall merge with and into the Company and the
Company shall be the continuing or surviving corporation of such merger and, in
connection with such merger, all or part of the Common Stock shall be changed
into or exchanged for stock or other securities of any other Person (or of the
Company) or cash or any other property, or (iii) the Company shall sell or
otherwise transfer (or one or more of its Subsidiaries shall sell or otherwise
transfer), in one or more transactions, assets or earning power aggregating 50%
or more of the assets or earning power of the Company and its Subsidiaries
(taken as a whole) to any other Person (other than the Company or one or more
of its wholly-owned Subsidiaries), then upon the first occurrence of such
event, proper provision shall be made so that: (A) each holder of record of a
Right (other than Rights which have become void pursuant to Section 11(a)(ii))
shall thereafter have the right to receive, upon the exercise thereof at a
price equal to the then current Purchase Price multiplied by the number of one
one-thousandths of a share of Preferred Stock for which a Right was exercisable
(whether or not such Right was then exercisable) immediately prior to the time
that any Person first became an Acquiring Person (each as subsequently adjusted
thereafter pursuant to


<PAGE>   47
                                                                              52

Sections 11(a)(i), 11(b), 11(c), 11(h), 11(i) and 11(m)), in accordance with
the terms of this Agreement and in lieu of Preferred Stock, such number of
validly issued, fully paid and non-assessable and freely tradeable shares of
Common Stock of the Principal Party (as defined herein) not subject to any
liens, encumbrances, rights of first refusal or other adverse claims, as shall
be equal to the result obtained by (1) multiplying the then current Purchase
Price by the number of one one-thousandths of a share of Preferred Stock for
which a Right was exercisable immediately prior to the time that any Person
first became an Acquiring Person (as subsequently adjusted thereafter pursuant
to Sections 11(a)(i), 11(b), 11(c), 11(h), 11(i) and 11(m)) and (2) dividing
that product by 50% of the then current per share market price of the Common
Stock of such Principal Party (determined pursuant to Section 11(d)(i) hereof)
on the date of consummation of such consolidation, merger, sale or transfer;
provided that the Purchase Price and the number of shares of Common Stock of
such Principal Party issuable upon exercise of each Right shall be further
adjusted as provided in Section 11(f) of this Agreement to reflect any events
occurring in respect of such Principal Party after the date of the such
consolidation, merger, sale or transfer; (B) such Principal Party shall
thereafter be liable for, and shall assume, by virtue of such consolidation,
merger, sale or transfer, all the obligations and duties of the Company
pursuant to this Agreement; (C) the term "Company" shall thereafter be deemed
to refer to such Principal Party; and (D)


<PAGE>   48
                                                                              53

such Principal Party shall take such steps (including, but not limited to, the
reservation of a sufficient number of its shares of Common Stock in accordance
with Section 9 hereof) in connection with such consummation ofany such
transaction as may be necessary to assure that the provisions hereof shall
thereafter be applicable, as nearly as reasonably may be, in relation to the
shares of its Common Stock thereafter deliverable upon the exercise of the
Rights; provided that, upon the subsequent occurrence of any consolidation,
merger, sale or transfer of assets or other extraordinary transaction in
respect of such Principal Party, each holder of a Right shall thereupon be
entitled to receive, upon exercise of a Right and payment of the Purchase Price
as provided in this Section 13(a), such cash, shares, rights, warrants and
other property which such holder would have been entitled to receive had such
holder, at the time of such transaction, owned the Common Stock of the
Principal Party receivable upon the exercise of a Right pursuant to this
Section 13(a), and such Principal Party shall take such steps (including, but
not limited to, reservation of shares of stock) as may be necessary to permit
the subsequent exercise of the Rights in accordance with the terms hereof for
such cash, shares, rights, warrants and other property.

                 (b)      "Principal Party" shall mean

                          (i)     in the case of any transaction described in
         (i) or (ii) of the first sentence of Section 13(a) hereof:  (A) the
         Person that is the issuer of the securities into





<PAGE>   49
                                                                              54

         which the shares of Common Stock are converted in such merger or
         consolidation, or, if there is more than one such issuer, the issuer
         the shares of Common Stock of which have the greatest aggregate market
         value of shares outstanding, or (B) if no securities are so issued,
         (x) the Person that is the other party to the merger, if such Person
         survives said merger, or, if there is more than one such Person, the
         Person the shares of Common Stock of which have the greatest aggregate
         market value of shares outstanding or (y) if the Person that is the
         other party to the merger does not survive the merger, the Person that
         does survive the merger (including the Company if it survives) or (z)
         the Person resulting from the consolidation; and

                          (ii)    in the case of any transaction described in
         (iii) of the first sentence in Section 13(a) hereof, the Person that
         is the party receiving the greatest portion of the assets or earning
         power transferred pursuant to such transaction or transactions, or, if
         each Person that is a party to such transaction or transactions
         receives the same portion of the assets or earning power so
         transferred or if the Person receiving the greatest portion of the
         assets or earning power cannot be determined, whichever of such
         Persons as is the issuer of Common Stock having the greatest aggregate
         market value of shares outstanding;

provided, however, that in any such case described in the foregoing clause
(b)(i) or (b)(ii), if the Common Stock of such Person is not at such time or
has not been continuously over


<PAGE>   50
                                                                              55

the preceding 12-month period registered under Section 12 of the Exchange Act,
then (1) if such Person is a direct or indirect Subsidiary of another Person
the Common Stock of which is and has been so registered, the term "Principal
Party" shall refer to such other Person, or (2) if such Person is a Subsidiary,
directly or indirectly, of more than one Person, and the Common Stocks of all
of such persons have been so registered, the term "Principal Party" shall refer
to whichever of such Persons is the issuer of Common Stock having the greatest
aggregate market value of shares outstanding, or (3) if such Person is owned,
directly or indirectly, by a joint venture formed by two or more Persons that
are not owned, directly or indirectly, by the same Person, the rules set forth
in clauses (1) and (2) above shall apply to each of the owners having an
interest in the venture as if the Person owned by the joint venture was a
Subsidiary of both or all of such joint venturers, and the Principal Party in
each such case shall bear the obligations set forth in this Section 13 in the
same ratio as its interest in such Person bears to the total of such interests.

                 (c)      The Company shall not consummate any consolidation,
merger, sale or transfer referred to in Section 13(a) hereof unless prior
thereto the Company and the Principal Party involved therein shall have
executed and delivered to the Rights Agent an agreement confirming that the
requirements of Sections 13(a) and (b) hereof shall promptly be performed in
accordance with their terms and that such consolidation,

<PAGE>   51
                                                                              56

merger, sale or transfer of assets shall not result in a default by the
Principal Party under this Agreement as the same shall have been assumed by the
Principal Party pursuant to Sections 13(a) and (b) hereof and providing that,
as soon as practicable after executing such agreement pursuant to this Section
13, the Principal Party will:

                          (i)     prepare and file a registration statement
         under the Securities Act, if necessary, with respect to the Rights and
         the securities purchasable upon exercise of the Rights on an
         appropriate form, use its best efforts to cause such registration
         statement to become effective as soon as practicable after such filing
         and use its best efforts to cause such registration statement to
         remain effective (with a prospectus at all times meeting the
         requirements of the Securities Act) until the Final Expiration Date,
         and similarly comply with applicable state securities laws;

                          (ii)    use its best efforts, if the Common Stock of
         the Principal Party shall be listed or admitted to trading on the New
         York Stock Exchange or on another national securities exchange, to
         list or admit to trading (or continue the listing of) the Rights and
         the



<PAGE>   52
                                                                              57

         securities purchasable upon exercise of the Rights on the New York
         Stock Exchange or such securities exchange, or, if the Common Stock of
         the Principal Party shall not be listed or admitted to trading on the
         New York Stock Exchange or a national securities exchange, to cause
         the Rights and the securities receivable upon exercise of the Rights
         to be reported by such other system then in use;

                          (iii)  deliver to holders of the Rights historical
         financial statements for the Principal Party which comply in all
         respects with the requirements for registration on Form 10 (or any
         successor form) under the Exchange Act; and

                          (iv)     obtain waivers of any rights of first
         refusal or preemptive rights in respect of the Common Stock of the
         Principal Party subject to purchase upon exercise of outstanding
         Rights.

                 (d)      In case the Principal Party has provision in any of
its authorized securities or in its certificate of incorporation or by-laws or
other instrument governing its corporate affairs, which provision would have
the effect of (i) causing such Principal Party to issue (other than to holders
of Rights pursuant to this Section 13), in connection with, or as a consequence
of, the consummation of a transaction referred to in this Section 13, shares of
Common Stock of such Principal Party at less than the then current market price
per share thereof (determined pursuant to Section 11(d) hereof) or securities
exercisable for, or convertible into, Common Stock of such Principal Party at
less than such then current market price, or (ii) providing for any special
payment, tax or similar provision in connection with the issuance of the Common
Stock of such Principal Party pursuant to the provisions of Section 13, then,
in such event, the Company hereby agrees with each holder of Rights that it
shall not consummate any such



<PAGE>   53
                                                                              58

transaction unless prior thereto the Company and such Principal Party shall
have executed and delivered to the Rights Agent a supplemental agreement
providing that the provision in question of such Principal Party shall have
been cancelled, waived or amended, or that the authorized securities shall be
redeemed, so that the applicable provision will have no effect in connection
with, or as a consequence of, the consummation of the proposed transaction.

                 (e)      The Company covenants and agrees that it shall not,
at any time after a Person first becomes an Acquiring Person enter into any
transaction of the type contemplated by (i) - (iii) of Section 13(a) hereof if
(x) at the time of or immediately after such consolidation, merger, sale,
transfer or other transaction there are any rights, warrants or other
instruments or securities outstanding or agreements in effect which would
substantially diminish or otherwise eliminate the benefits intended to be
afforded by the Rights, (y) prior to, simultaneously with or immediately after
such consolidation, merger, sale, transfer of other transaction, the
stockholders of the Person who constitutes, or would constitute, the Principal
Party for purposes of Section 13(a) hereof shall have received a distribution
of Rights previously owned by such Person or any of its Affiliates or
Associates or (z) the form or nature of organization of the Principal Party
would preclude or limit the exercisability of the Rights.

                 Section 14.  Fractional Rights and Fractional Shares.  (a)
The Company shall not be required to issue fractions of



<PAGE>   54
                                                                              59

Rights or to distribute Right Certificates which evidence fractional Rights
(except prior to the Distribution Date in accordance with Section 11(n)
hereof).  In lieu of such fractional Rights, there shall be paid to the
registered holders of the Right Certificates with regard to which such
fractional Rights would otherwise be issuable, an amount in cash equal to the
same fraction of the current market value of a whole Right.  For the purposes
of this Section 14(a), the current market value of a whole Right shall be the
closing price of the Rights for the Trading Day immediately prior to the date
on which such fractional Rights would have been otherwise issuable.  The
closing price for any day shall be the last sale price, regular way, or, in
case no such sale takes place on such day, the average of the closing bid and
asked prices, regular way, in either case as reported in the principal
consolidated transaction reporting system with respect to securities listed or
admitted to trading on the New York Stock Exchange or, if the Rights are not
listed or admitted to trading on the New York Stock Exchange, as reported in
the principal consolidated transaction reporting system with respect to
securities listed on the principal national securities exchange on which the
Rights are listed or admitted to trading or, if the Rights are not listed or
admitted to trading on any national securities exchange, the last quoted price
or, if not so quoted, the average of the high bid and low asked prices in the
over-the-counter market, as reported by NASDAQ or such other system then in use
or, if on any such date the


<PAGE>   55
                                                                              60

Rights are not quoted by any such organization, the average of the closing bid
and asked prices as furnished by a professional market maker making a market in
the Rights selected by the Board of Directors of the Company.  If on any such
date no such market maker is making a market in the Rights, the fair value of
the Rights on such date as determined in good faith by the Board of Directors
of the Company shall be used.

                 (b)      The Company shall not be required to issue fractions
of Preferred Stock (other than fractions which are integral multiples of one
one-thousandth of a share of Preferred Stock) upon exercise of the Rights or to
distribute certificates which evidence fractional shares of Preferred Stock
(other than fractions which are integral multiples of one one-thousandth of a
share of Preferred Stock).  Interests in fractions of Preferred Stock in
integral multiples of one one-thousandth of a share of Preferred Stock may, at
the election of the Company, be evidenced by depositary receipts, pursuant to
an appropriate agreement between the Company and a depositary selected by it;
provided, that such agreement shall provide that the holders of such depositary
receipts shall have all the rights, privileges and preferences to which they
are entitled as beneficial owners of the Preferred Stock represented by such
depositary receipts.  In lieu of fractional shares of Preferred Stock that are
not integral multiples of one one-thousandth of a share of Preferred Stock, the
Company shall pay to the registered holders of Right Certificates at the time
such Rights are exercised as herein provided an amount


<PAGE>   56
                                                                              61

in cash equal to the same fraction of the current market value of one share of
Preferred Stock.  For the purposes of this Section 14(b), the current market
value of a share of Preferred Stock shall be the closing price of a share of
Preferred Stock (as determined pursuant to Section 11(d)(i) hereof) for the
Trading Day immediately prior to the date of such exercise.

                 (c)      The Company shall not be required to issue fractions
of shares of Common Stock or to distribute certificates which evidence
fractional shares of Common Stock upon the exercise or exchange of Rights.  In
lieu of such fractional shares of Common Stock, the Company shall pay to the
registered holders of the Right Certificates with regard to which such
fractional shares of Common Stock would otherwise be issuable in an amount in
cash equal to the same fraction of the current market value of a whole share of
Common Stock (as determined in accordance with Section 14(a) hereof) for the
Trading Day immediately prior to the date of such exercise or exchange.

                 (d)      The holder of a Right by the acceptance of the Right
expressly waives his right to receive any fractional Rights or any fractional
shares upon exercise of a Right (except as provided above).

                 Section 15.  Rights of Action.  All rights of action in
respect of this Agreement, excepting the rights of action given to the Rights
Agent under Section 18 hereof, are vested in the respective registered holders
of the Right Certificates (and, prior to the Distribution Date, the registered
holders of the



<PAGE>   57
                                                                              62

Common Stock); and any registered holder of any Right Certificate (or, prior to
the Distribution Date, of the Common Stock), without the consent of the Rights
Agent or of the holder of any other Right Certificate (or, prior to the
Distribution Date, of the Common Stock), on his own behalf and for his own
benefit, may enforce, and may institute and maintain any suit, action or
proceeding against the Company to enforce, or otherwise act in respect of, his
right to exercise the Rights evidenced by such Right Certificate (or, prior to
the Distribution Date, such Common Stock) in the manner provided in such Right
Certificate and in this Agreement.  Without limiting the foregoing or any
remedies available to the holders of Rights, it is specifically acknowledged
that the holders of Rights would not have an adequate remedy at law for any
breach of this Agreement and will be entitled to specific performance of the
obligations under, and injunctive relief against actual or threatened
violations of, the obligations of any Person subject to this Agreement.

                 Section 16.  Agreement of Right Holders.  Every holder of a
Right, by accepting the same, consents and agrees with the Company and the
Rights Agent and with every other holder of a Right that:

                 (a)      prior to the Distribution Date, the Rights will be
         transferable only in connection with the transfer of the Common Stock;

                 (b)      after the Distribution Date, the Right Certificates
         are transferable only on the registry books of


<PAGE>   58
                                                                              63

         the Rights Agent if surrendered at the office or agency of the Rights
         Agent designated for such purpose, duly endorsed or accompanied by a
         proper instrument of transfer; and

                 (c)      the Company and the Rights Agent may deem and treat
         the Person in whose name the Right Certificate (or, prior to the
         Distribution Date, the Common Stock certificate) is registered as the
         absolute owner thereof and of the Rights evidenced thereby
         (notwithstanding any notations of ownership or writing on the Right
         Certificates or the Common Stock certificate made by anyone other than
         the Company or the Rights Agent) for all purposes whatsoever, and
         neither the Company nor the Rights Agent shall be affected by any
         notice to the contrary.

                 Section 17.  Right Certificate Holder Not Deemed a Stockholder.
No holder, as such, of any Right Certificate shall be entitled to vote, receive
dividends or be deemed for any purpose the holder of the Preferred Stock or any
other securities of the Company which may at any time be issuable on the
exercise of the Rights represented thereby, nor shall anything contained herein
or in any Right Certificate be construed to confer upon the holder of any Right
Certificate, as such, any of the rights of a stockholder of the Company or any
right to vote for the election of directors or upon any matter submitted to
stockholders at any meeting thereof, or to give or withhold consent to any
corporate action, or to receive notice of meetings or other actions affecting
stockholders (except as provided in this Agreement), or to receive dividends 


<PAGE>   59
                                                                              64

or subscription rights, or otherwise, until the Rights evidenced by such Right
Certificate shall have been exercised in accordance with the provisions hereof.

                 Section 18.  Concerning the Rights Agent.  (a)  The Company
agrees to pay to the Rights Agent reasonable compensation for all services
rendered by it hereunder and, from time to time, on demand of the Rights Agent,
its reasonable expenses and counsel fees and other disbursements incurred in
the administration and execution of this Agreement and the exercise and
performance of its duties hereunder.  The Company also agrees to indemnify the
Rights Agent for, and to hold it harmless against, any loss, liability or
expense, incurred without negligence, bad faith or willful misconduct on the
part of the Rights Agent, for anything done or omitted by the Rights Agent in
connection with the acceptance and administration of this Agreement, including
the costs and expenses of defending against any claim of liability arising
therefrom, directly or indirectly.

                 (b)      The Rights Agent shall be protected and shall incur
no liability for, or in respect of any action taken, suffered or omitted by it
in connection with, its administration of this Agreement in reliance upon any
Right Certificate or certificate for the Preferred Stock or Common Stock or for
other securities of the Company, instrument of assignment or transfer, power of
attorney, endorsement, affidavit, letter, notice, direction, consent,
certificate, statement, or other paper or document believed by it to be genuine
and to be



<PAGE>   60
                                                                              65

signed, executed and, where necessary, verified or acknowledged, by the proper
Person or Persons, or otherwise upon the advice of counsel as set forth in
Section 20 hereof.

                 Section 19.  Merger or Consolidation or Change of Name of
Rights Agent.  (a)  Any corporation into which the Rights Agent or any
successor Rights Agent may be merged or with which it may be consolidated, or
any corporation resulting from any merger or consolidation to which the Rights
Agent or any successor Rights Agent shall be a party, or any corporation
succeeding to the stock transfer or corporate trust powers of the Rights Agent
or any successor Rights Agent, shall be the successor to the Rights Agent under
this Agreement without the execution or filing of any paper or any further act
on the part of any of the parties hereto; provided, that such corporation would
be eligible for appointment as a successor Rights Agent under the provisions of
Section 21 hereof.  In case at the time such successor Rights Agent shall
succeed to the agency created by this Agreement, any of the Right Certificates
shall have been countersigned but not delivered, any such successor Rights
Agent may adopt the countersignature of the predecessor Rights Agent and
deliver such Right Certificates so countersigned; and in case at that time any
of the Right Certificates shall not have been countersigned, any successor
Rights Agent may countersign such Right Certificates either in the name of the
predecessor Rights Agent or in the name of the successor Rights Agent; and in
all such cases such Right Certificates shall have




<PAGE>   61
                                                                              66

the full force provided in the Right Certificates and in this Agreement.

                 (b)  In case at any time the name of the Rights Agent shall be
changed and at such time any of the Right Certificates shall have been
countersigned but not delivered the Rights Agent may adopt the countersignature
under its prior name and deliver Right Certificates so countersigned; and in
case at that time any of the Right Certificates shall not have been
countersigned, the Rights Agent may countersign such Right Certificates either
in its prior name or in its changed name and in all such cases such Right
Certificates shall have the full force provided in the Right Certificates and
in this Agreement.

                 Section 20.  Duties of Rights Agent.  The Rights Agent
undertakes the duties and obligations imposed by this Agreement upon the
following terms and conditions, by all of which the Company and the holders of
Right Certificates, by their acceptance thereof, shall be bound:

                 (a)      The Rights Agent may consult with legal counsel (who
         may be legal counsel for the Company), and the opinion of such counsel
         shall be full and complete authorization and protection to the Rights
         Agent as to any action taken or omitted by it in good faith and in
         accordance with such opinion.

                 (b)      Whenever in the performance of its duties under this
         Agreement the Rights Agent shall deem it necessary or desirable that
         any fact or matter be proved or established





<PAGE>   62
                                                                              67

         by the Company prior to taking or suffering any action hereunder, such
         fact or matter (unless other evidence in respect thereof be herein
         specifically prescribed) may be deemed to be conclusively proved and
         established by a certificate signed by any one of the Chairman of the
         Board of Directors, the President, any Vice President, the Treasurer,
         the Controller or the Secretary of the Company and delivered to the
         Rights Agent; and such certificate shall be full authorization to the
         Rights Agent for any action taken or suffered in good faith by it
         under the provisions of this Agreement in reliance upon such
         certificate.

                 (c)  The Rights Agent shall be liable hereunder to the Company
         and any other Person only for its own negligence, bad faith or wilful
         misconduct.

                 (d)      The Rights Agent shall not be liable for or by reason
         of any of the statements of fact or recitals contained in this
         Agreement or in the Right Certificates (except its countersignature
         thereof) or be required to verify the same, but all such statements
         and recitals are and shall be deemed to have been made by the Company
         only.

                 (e)  The Rights Agent shall not be under any responsibility in
         respect of the validity of this Agreement or the execution and
         delivery hereof (except the due execution hereof by the Rights Agent)
         or in respect of the validity or execution of any Right Certificate
         (except its countersignature thereof); nor shall it be responsible for


<PAGE>   63
                                                                              68

         any breach by the Company of any covenant or condition contained in
         this Agreement or in any Right Certificate; nor shall it be
         responsible for any change in the exercisability of the Rights
         (including the Rights becoming void pursuant to Section 11(a)(ii)
         hereof) or any adjustment in the terms of the Rights (including the
         manner, method or amount thereof) provided for in Sections 3, 11, 13,
         23 and 24, or the ascertaining of the existence of facts that would
         require any such change or adjustment (except with respect to the
         exercise of Rights evidenced by Right Certificates after receipt of a
         certificate furnished pursuant to Section 12, describing such change
         or adjustment); nor shall it by any act hereunder be deemed to make
         any representation or warranty as to the authorization or reservation
         of any shares of Preferred Stock or other securities to be issued
         pursuant to this Agreement or any Right Certificate or as to whether
         any shares of Preferred Stock or other securities will, when issued,
         be validly authorized and issued, fully paid and nonassessable.

                 (f)      The Company agrees that it will perform, execute,
         acknowledge and deliver or cause to be performed, executed,
         acknowledged and delivered all such further and other acts,
         instruments and assurances as may reasonably be required by the Rights
         Agent for the carrying out or performing by the Rights Agent of the
         provisions of this Agreement.

                 (g)  The Rights Agent is hereby authorized and directed to
         accept instructions with respect to the performance of



<PAGE>   64
                                                                              69

         its duties hereunder from any person reasonably believed by the Rights
         Agent to be one of the Chairman of the Board of Directors, the
         President, the Chief Financial Officer or the Secretary of the
         Company, and to apply to such officers for advice or instructions in
         connection with its duties, and it shall not be liable for any action
         taken or suffered by it in good faith in accordance with instructions
         of any such officer or for any delay in acting while waiting for those
         instructions.  Any application by the Rights Agent for written
         instructions from the Company may, at the option of the Rights Agent,
         set forth in writing any action proposed to be taken or omitted by the
         Rights Agent under this Agreement and the date on and/or after which
         such action shall be taken or such omission shall be effective.  The
         Rights Agent shall not be liable for any action taken by, or omission
         of, the Rights Agent in accordance with a proposal included in any
         such application on or after the date specified in such application
         (which date shall not be less than five Business Days after the date
         any officer of the Company actually receives such application, unless
         any such officer shall have consented in writing to an earlier date)
         unless, prior to taking any such action (or the effective date in the
         case of an omission), the Rights Agent shall have received written
         instructions in response to such application specifying the action to
         be taken or omitted.

                 (h)      The Rights Agent and any stockholder, director,
         officer or employee of the Rights Agent may buy, sell or






<PAGE>   65
                                                                              70

         deal in any of the Rights or other securities of the Company or become
         pecuniarily interested in any transaction in which the Company may be
         interested, or contract with or lend money to the Company or otherwise
         act as fully and freely as though it were not  Rights Agent under this
         Agreement.  Nothing herein shall preclude the Rights Agent from acting
         in any other capacity for the Company or for any other legal entity.

                 (i)      The Rights Agent may execute and exercise any of the
         rights or powers hereby vested in it or perform any duty hereunder
         either itself or by or through its attorneys or agents, and the Rights
         Agent shall not be answerable or accountable for any act, default,
         neglect or misconduct of any such attorneys or agents or for any loss
         to the Company resulting from any such act, default, neglect or
         misconduct, provided reasonable care was exercised in the selection
         and continued employment thereof.

                 (j)      If, with respect to any Rights Certificate
         surrendered to the Rights Agent for exercise or transfer, the
         certificate contained in the form of assignment or the form of
         election to purchase set forth on the reverse thereof, as the case may
         be, has not been completed to certify the holder is not an Acquiring
         Person (or an Affiliate or Associate thereof), the Rights Agent shall
         not take any further action with respect to such requested exercise or
         transfer without first consulting with the Company.




<PAGE>   66
                                                                              71

                 Section 21.  Change of Rights Agent.  The Rights Agent or any
successor Rights Agent may resign and be discharged from its duties under this
Agreement upon 30 days' notice in writing mailed to the Company and to each
transfer agent of the Common Stock or Preferred Stock by registered or certified
mail, and, following the Distribution Date, to the holders of the Right
Certificates by first-class mail.  The Company may remove the Rights Agent or
any successor Rights Agent upon 30 days' notice in writing, mailed to the Rights
Agent or successor Rights Agent, as the case may be, and to each transfer agent
of the Common Stock or Preferred Stock by registered or certified mail, and,
following the Distribution Date, to the holders of the Right Certificates by
first-class mail.  If the Rights Agent shall resign or be removed or shall
otherwise become incapable of acting, the Company shall appoint a successor to
the Rights Agent.  If the Company shall fail to make such appointment within a
period of 30 days after giving notice of such removal or after it has been
notified in writing of such resignation or incapacity by the resigning or
incapacitated Rights Agent or by the holder of a Right Certificate (who shall,
with such notice, submit his Right Certificate for inspection by the Company),
then the registered holder of any Right Certificate may apply to any court of
competent jurisdiction for the appointment of a new Rights Agent.  Any successor
Rights Agent, whether appointed by the Company or by such a court, shall be (A)
a corporation organized and doing business under the laws of the United States
or any State





<PAGE>   67
                                                                              72

thereof, which is authorized under such laws to exercise corporate trust or
stock transfer powers and is subject to supervision or examination by federal
or state authority and which has at the time of its appointment as Rights Agent
a combined capital and surplus of at least $50 million or (B) an affiliate of a
corporation described in clause A of this sentence.  After appointment, the
successor Rights Agent shall be vested with the same powers, rights, duties and
responsibilities as if it had been originally named as Rights Agent without
further act or deed; but the predecessor Rights Agent shall deliver and
transfer to the successor Rights Agent any property at the time held by it
hereunder, and execute and deliver any further assurance, conveyance, act or
deed necessary for the purpose.  Not later than the effective date of any such
appointment the Company shall file notice thereof in writing with the
predecessor Rights Agent and each transfer agent of the Common Stock or
Preferred Stock, and, following the Distribution Date, mail a notice thereof in
writing to the registered holders of the Right Certificates.  Failure to give
any notice provided for in this Section 21, however, or any defect therein,
shall not affect the legality or validity of the resignation or removal of the
Rights Agent or the appointment of the successor Rights Agent, as the case may
be.

                 Section 22.  Issuance of New Right Certificates.
Notwithstanding any of the provisions of this Agreement or of the Rights to the
contrary, the Company may, at its option, issue new Right Certificates
evidencing Rights in such forms as



<PAGE>   68
                                                                              73

may be approved by its Board of Directors to reflect any adjustment or change
in the Purchase Price and the number or kind or class of shares or other
securities or property purchasable under the Right Certificates made in
accordance with the provisions of this Agreement.  In addition, in connection
with the issuance or sale of Common Stock following the Distribution Date and
prior to the earlier of the Redemption Date and the Final Expiration Date, the
Company may with respect to shares of Common Stock so issued or sold pursuant
to (i) the exercise of stock options, (ii) under any employee plan or
arrangement, (iii) upon the exercise, conversion or exchange of securities,
notes or debentures issued by the Company or (iv) a contractual obligation of
the Company in each case existing prior to the Distribution Date, issue Rights
Certificates representing the appropriate number of Rights in connection with
such issuance or sale.

                 Section 23.  Redemption.  (a) The Board of Directors of the
Company may, at any time prior to such time as any Person first becomes an
Acquiring Person, redeem all but not less than all the then outstanding Rights
at a redemption price of $.01 per Right, appropriately adjusted to reflect any
stock split, stock dividend or similar transaction occurring after the date
hereof (the redemption price being hereinafter referred to as the "Redemption
Price").  The redemption of the Rights may be made effective at such time, on
such basis and with such conditions as the Board of Directors in its sole
discretion may establish.  The Company may, at its option, pay the Redemption

<PAGE>   69
                                                                              74

Price in cash, shares of Common Stock (based on the current market price of the
Common Stock at the time of redemption) or any other form of consideration
deemed appropriate by the Board of Directors.

                 (b)      Immediately upon the action of the Board of Directors
ordering the redemption of the Rights pursuant to paragraph (a) of this Section
23 (or at such later time as the Board of Directors may establish for the
effectiveness of such redemption), and without any further action and without
any notice, the right to exercise the Rights will terminate and the only right
thereafter of the holders of Rights shall be to receive the Redemption Price.
The Company shall promptly give public notice of any such redemption; provided,
however, that the failure to give, or any defect in, any such notice shall not
affect the validity of such redemption.   Within 10 days after such action of
the Board of Directors ordering the redemption of the Rights (or such later
time as the Board of Directors may establish for the effectiveness of such
redemption), the Company shall mail a notice of redemption to all the holders
of the then outstanding Rights at their last addresses as they appear upon the
registry books of the Rights Agent or, prior to the Distribution Date, on the
registry books of the transfer agent for the Common Stock.  Any notice which is
mailed in the manner herein provided shall be deemed given, whether or not the
holder receives the notice.  Each such notice of redemption shall state the
method by which the payment of the Redemption Price will be made.





<PAGE>   70
                                                                              75

                 Section 24.  Exchange.  (a)  The Board of Directors of the
Company may, at its option, at any time after any Person first becomes an
Acquiring Person, exchange all or part of the then outstanding and exercisable
Rights (which shall not include Rights that have not become effective or that
have become void pursuant to the provisions of Section 11(a)(ii) hereof) for
shares of Common Stock at an exchange ratio of one share of Common Stock per
Right, appropriately adjusted to reflect any stock split, stock dividend or
similar transaction occurring after the date hereof (such amount per Right
being hereinafter referred to as the "Exchange Ratio").  Notwithstanding the
foregoing, the Board of Directors shall not be empowered to effect such
exchange at any time (1) after any Person (other than an Exempt Person),
together with all Affiliates and Associates of such Person, becomes the
Beneficial Owner of shares of Common Stock aggregating 50% or more of the
shares of Common Stock then outstanding.  From and after the occurrence of an
event specified in Section 13(a) hereof, any Rights that theretofore have not
been exchanged pursuant to this Section 24(a) shall thereafter be exercisable
only in accordance with Section 13 and may not be exchanged pursuant to this
Section 24(a).  The exchange of the Rights by the Board of Directors may be
made effective at such time, on such basis and with such conditions as the
Board of Directors in its sole discretion may establish.

                 (b)      Immediately upon the effectiveness of the action of
the Board of Directors of the Company ordering the exchange



<PAGE>   71
                                                                              76

of any Rights pursuant to paragraph (a) of this Section 24 and without any
further action and without any notice, the right to exercise such Rights shall
terminate and the only right thereafter of a holder of such Rights shall be to
receive that number of shares of Common Stock equal to the number of such
Rights held by such holder multiplied by the Exchange Ratio.  The Company shall
promptly give public notice of any such exchange; provided, however, that the
failure to give, or any defect in, such notice shall not affect the validity of
such exchange.  The Company shall promptly mail a notice of any such exchange
to all of the holders of the Rights so exchanged at their last addresses as
they appear upon the registry books of the Rights Agent.  Any notice which is
mailed in the manner herein provided shall be deemed given, whether or not the
holder receives the notice.  Each such notice of exchange will state the method
by which the exchange of the shares of Common Stock for Rights will be effected
and, in the event of any partial exchange, the number of Rights which will be
exchanged.  Any partial exchange shall be effected pro rata based on the number
of Rights (other than Rights which have become void pursuant to the provisions
of Section 11(a)(ii) hereof) held by each holder of Rights.

                 (c)  The Company may at its option and, in the event that
there shall not be sufficient shares of Common Stock issued but not outstanding
or authorized but unissued to permit an exchange of Rights as contemplated in
accordance with this Section 24, the Company shall substitute to the extent of
such


<PAGE>   72
                                                                              77

insufficiency, for each share of Common Stock that would otherwise be issuable
upon exchange of a Right, a number of shares of Preferred Stock or fraction
thereof (or equivalent preferred shares as such term is defined in Section
11(b)) such that the current per share market price (determined pursuant to
Section 11(d) hereof) of one share of Preferred Stock (or equivalent preferred
share) multiplied by such number or fraction is equal to the current per share
market price of one share of Common Stock (determined pursuant to Section 11(d)
hereof) as of the date of such exchange).

                 Section 25.  Notice of Certain Events.  (a) In case the
Company shall at any time after the earlier of the Distribution Date or the
Stock Acquisition Date propose (i) to pay any dividend payable in stock of any
class to the holders of its Preferred Stock or to make any other distribution
to the holders of its Preferred Stock (other than a regular quarterly cash
dividend), (ii) to offer to the holders of its Preferred Stock rights or
warrants to subscribe for or to purchase any additional shares of Preferred
Stock or shares of stock of any class or any other securities, rights or
options, (iii) to effect any reclassification of its Preferred Stock (other
than a reclassification involving only the subdivision or combination of
outstanding Preferred Stock), (iv) to effect the liquidation, dissolution or
winding up of the Company, or (v) to declare or pay any dividend on the Common
Stock payable in Common Stock or to effect a subdivision, combination or
consolidation of the Common Stock (by reclassification or




<PAGE>   73
                                                                              78

otherwise than by payment of dividends in Common Stock), then, in each such
case, the Company shall give to each holder of a Right Certificate, in
accordance with Section 26 hereof, a notice of such proposed action, which
shall specify the record date for the purposes of such stock dividend, or
distribution of rights or warrants, or the date on which such liquidation,
dissolution or winding up is to take place and the date of participation
therein by the holders of the Common Stock and/or Preferred Stock, if any such
date is to be fixed, and such notice shall be so given in the case of any
action covered by clause (i) or (ii) above at least 10 days prior to the record
date for determining holders of the Preferred Stock for purposes of such
action, and in the case of any such other action, at least 10 days prior to the
date of the taking of such proposed action or the date of participation therein
by the holders of the Common Stock and/or Preferred Stock, whichever shall be
the earlier.

                 (b)  In case any event described in Section 11(a)(ii) or
Section 13 shall occur then the Company shall as soon as practicable thereafter
give to each holder of a Right Certificate (or if occurring prior to the
Distribution Date, the holders of the Common Stock) in accordance with Section
26 hereof, a notice of the occurrence of such event, which notice shall
describe such event and the consequences of such event to holders of Rights
under Section 11(a)(ii) and Section 13 hereof.


<PAGE>   74
                                                                              79

                 Section 26.  Notices.  Notices or demands authorized by this
Agreement to be given or made by the Rights Agent or by the holder of any Right
Certificate to or on the Company shall be sufficiently given or made if sent by
first-class mail, postage prepaid, addressed (until another address is filed in
writing with the Rights Agent) as follows:

                          ACNielsen Corporation
                          177 Broad Street
                          Stamford, CT  06901
                          Attention:  General Counsel

Subject to the provisions of Section 21 hereof, any notice or demand authorized
by this Agreement to be given or made by the Company or by the holder of any
Right Certificate to or on the Rights Agent shall be sufficiently given or made
if sent by first-class mail, postage prepaid, addressed (until another address
is filed in writing with the Company) as follows:

                          First Chicago Trust Company of New York
                          525 Washington Boulevard - Suite 4660
                          Jersey City, NJ  07310
                          Attention:  Tenders and Exchanges Administration

Notices or demands authorized by this Agreement to be given or made by the
Company or the Rights Agent to the holder of any Right Certificate shall be
sufficiently given or made if sent by first-class mail, postage prepaid,
addressed to such holder at the address of such holder as shown on the registry
books of the Company.

                 Section 27.  Supplements and Amendments.  Except as otherwise
provided in this Section 27, for so long as the Rights are then redeemable, the
Company may in its sole and absolute discretion, and the Rights Agent shall if
the Company



<PAGE>   75
                                                                              80

so directs, supplement or amend any provision of this Agreement in any respect
without the approval of any holders of the Rights.  At any time when the Rights
are no longer redeemable, except as otherwise provided in this Section 27, the
Company may, and the Rights Agent shall, if the Company so directs, supplement
or amend this Agreement without the approval of any holders of Rights
Certificates in order to (i) cure any ambiguity, (ii) correct or supplement any
provision contained herein which may be defective or inconsistent with any
other provisions herein, (iii) shorten or lengthen any time period hereunder,
or (iv) change or supplement the provisions hereunder in any manner which the
Company may deem necessary or desirable; provided that no such supplement or
amendment shall adversely affect the interests of the holders of Rights as such
(other than an Acquiring Person or an Affiliate or Associate of an Acquiring
Person), and no such amendment may cause the rights again to become redeemable
or cause the Agreement again to become amendable other than in accordance with
this sentence.  Notwithstanding anything contained in this Agreement to the
contrary, no supplement or amendment shall be made which decreases the
Redemption Price.   Upon the delivery of a certificate from an appropriate
officer of the Company which states that the proposed supplement or amendment
is in compliance with the terms of this Section 27, the Rights Agent shall
execute such supplement or amendment.

                 Section 28.  Successors.  All the covenants and provisions of
this Agreement by or for the benefit of the


<PAGE>   76
                                                                              81

Company or the Rights Agent shall bind and inure to the benefit of their
respective successors and assigns hereunder.

                 Section 29.  Benefits of this Agreement.  Nothing in this
Agreement shall be construed to give to any Person other than the Company, the
Rights Agent and the registered holders of the Right Certificates (and, prior
to the Distribution Date, the Common Stock) any legal or equitable right,
remedy or claim under this Agreement; but this Agreement shall be for the sole
and exclusive benefit of the Company, the Rights Agent and the registered
holders of the Right Certificates (and, prior to the Distribution Date, the
Common Stock).

                 Section 30.  Determinations and Actions by the Board of
Directors.  The Board of Directors of the Company shall have the exclusive
power and authority to administer this Agreement and to exercise the rights and
powers specifically granted to the Board of Directors of the Company or to the
Company, or as may be necessary or advisable in the administration of this
Agreement, including, without limitation, the right and power to (i) interpret
the provisions of this Agreement and (ii) make all determinations deemed
necessary or advisable for the administration of this Agreement (including,
without limitation, a determination to redeem or not redeem the Rights or to
amend this Agreement).  All such actions, calculations, interpretations and
determinations (including, for purposes of clause (y) below, all omissions with
respect to the foregoing) that are done or made by the Board of Directors of
the Company in good faith, shall (x) be final, conclusive and binding on


<PAGE>   77
                                                                              82

the Company, the Rights Agent, the holders of the Rights, as such, and all
other parties, and (y) not subject the Board of Directors to any liability to
the holders of the Rights.

                 Section 31.  Severability.  If any term, provision, covenant
or restriction of this Agreement or applicable to this Agreement is held by a
court of competent jurisdiction or other authority to be invalid, void or
unenforceable, the remainder of the terms, provisions, covenants and
restrictions of this Agreement shall remain in full force and effect and shall
in no way be affected, impaired or invalidated.

                 Section 32.  Governing Law.  This Agreement and each Right
Certificate issued hereunder shall be deemed to be a contract made under the
laws of the State of Delaware and for all purposes shall be governed by and
construed in accordance with the laws of such State applicable to contracts to
be made and performed entirely within such State.

                 Section 33.  Counterparts.  This Agreement may be executed in
any number of counterparts and each of such counterparts shall for all purposes
be deemed to be an original, and all such counterparts shall together
constitute but one and the same instrument.

                 Section 34.  Descriptive Headings.  Descriptive headings of
the several Sections of this Agreement are inserted for convenience only and
shall not control or affect the meaning or construction of any of the
provisions hereof.


<PAGE>   78
                                                                              83

                 IN WITNESS WHEREOF, the parties hereto have caused this
Agreement to be duly executed and attested, all as of the day and year first
above written.


Attest:                                 ACNIELSEN CORPORATION



By                                      By                         
  --------------------------              -------------------------
  Name:                                   Name:
  Title:                                  Title:



Attest:                                 FIRST CHICAGO TRUST COMPANY
                                         OF NEW YORK



By                                      By                          
  -------------------------               --------------------------
  Name:                                   Name:
  Title:                                  Title:





<PAGE>   79
                                                                       Exhibit A

                                      FORM

                                       OF

                           CERTIFICATE OF DESIGNATION

                                       OF

                 Series A JUNIOR PARTICIPATING PREFERRED STOCK

                                       OF

                             ACNielsen Corporation

                        (Pursuant to Section 151 of the
               General Corporation Law of the State of Delaware)

                              ___________________

                 ACNielsen Corporation, a corporation organized and existing
under the General Corporation Law of the State of Delaware (hereinafter called
the "Company"), hereby certifies that the following resolution was duly adopted
by the Board of Directors of the Company as required by Section 151 of the
General Corporation Law of the State of Delaware at a meeting duly called and
held on October 17, 1996:

                 RESOLVED, that pursuant to the authority granted to and vested
in the Board of Directors of the Company (hereinafter called the "Board of
Directors" or the "Board") in accordance with the provisions of the Company's
Certificate of Incorporation, as amended to date (hereinafter called the
"Certificate of Incorporation"), the Board of Directors hereby creates a series
of Preferred Stock, par value $.01 per share, of the Company and hereby states
the designation and number of shares, and fixes the relative rights, powers and
preferences thereof, and the limitations thereof, as follows:

                 Section 1.  Designation and Amount.  The shares of such series
shall be designated as "Series A Junior Participating Preferred Stock" (the
"Series A Preferred Stock") and the number of shares constituting the Series A
Preferred Stock shall be 150,000.  Such number of shares may be increased or
decreased by resolution of the Board of Directors; provided, that no decrease
shall reduce the number of shares of Series A Preferred Stock to a number less
than the number of shares then outstanding plus the number of shares reserved
for issuance upon the exercise of outstanding options, rights or warrants or
upon the conversion of any outstanding securities issued by the Company
convertible into Series A Preferred Stock.





                                      A-1
<PAGE>   80




                 Section 2.  Dividends and Distributions.

                 (A)      Subject to the rights of the holders of any shares of
any series of Preferred Stock of the Company (the "Preferred Stock") (or any
similar stock) ranking prior and superior to the Series A Preferred Stock with
respect to dividends, the holders of shares of Series A Preferred Stock, in
preference to the holders of Common Stock, par value $.01 per share, of the
Company (the "Common Stock") and of any other stock of the Company ranking
junior to the Series A Preferred Stock, shall be entitled to receive, when, as
and if declared by the Board of Directors out of funds legally available for
the purpose, quarterly dividends payable in cash on the last day of January,
April, July, and October in each year (each such date being referred to herein
as a "Dividend Payment Date"), commencing on the first Dividend Payment Date
after the first issuance of a share or fraction of a share of Series A
Preferred Stock, in an amount per share (rounded to the nearest cent) equal to
the greater of (a) $10 or (b) subject to the provision for adjustment
hereinafter set forth, 1000 times the aggregate per share amount of all cash
dividends, and 1000 times the aggregate per share amount (payable in kind) of
all non-cash dividends or other distributions other than a dividend payable in
shares of Common Stock, declared on the Common Stock since the immediately
preceding Dividend Payment Date or, with respect to the first Dividend Payment
Date, since the first issuance of any share or fraction of a share of Series A
Preferred Stock.  In the event the Company shall at any time after October 17,
1996 declare or pay any dividend on the Common Stock payable in shares of
Common Stock, or effect a subdivision or combination or consolidation of the
outstanding shares of Common Stock (by reclassification or otherwise than by
payment of a dividend in shares of Common Stock) into a greater or lesser
number of shares of Common Stock, then in each such case the amount to which
holders of shares of Series A Preferred Stock were entitled immediately prior
to such event under clause (b) of the preceding sentence shall be adjusted by
multiplying such amount by a fraction, the numerator of which is the number of
shares of Common Stock outstanding immediately after such event and the
denominator of which is the number of shares of Common Stock that were
outstanding immediately prior to such event.

                 (B)      The Company shall declare a dividend or distribution
on the Series A Preferred Stock as provided in paragraph (A) of this Section
immediately after it declares a dividend or distribution on the Common Stock
(other than a dividend payable in shares of Common Stock); provided that, in
the event no dividend or distribution shall have been declared on the Common
Stock during the period between any Dividend Payment Date and the next
subsequent Dividend Payment Date, a dividend of $10 per share on the Series A
Preferred Stock shall nevertheless be payable, when, as and if declared, on
such subsequent Dividend Payment Date.





                                      A-2
<PAGE>   81




                 (C)      Dividends shall begin to accrue and be cumulative,
whether or not earned or declared, on outstanding shares of Series A Preferred
Stock from the Dividend Payment Date next preceding the date of issue of such
shares, unless the date of issue of such shares is prior to the record date for
the first Dividend Payment Date, in which case dividends on such shares shall
begin to accrue from the date of issue of such shares, or unless the date of
issue is a Dividend Payment Date or is a date after the record date for the
determination of holders of shares of Series A Preferred Stock entitled to
receive a quarterly dividend and before such Dividend Payment Date, in either
of which events such dividends shall begin to accrue and be cumulative from
such Dividend Payment Date.  Accrued but unpaid dividends shall not bear
interest.  Dividends paid on the shares of Series A Preferred Stock in an
amount less than the total amount of such dividends at the time accrued and
payable on such shares shall be allocated pro rata on a share-by-share basis
among all such shares at the time outstanding.  The Board of Directors may fix
a record date for the determination of holders of shares of Series A Preferred
Stock entitled to receive payment of a dividend or distribution declared
thereon, which record date shall be not more than 60 days prior to the date
fixed for the payment thereof.

                 Section 3.  Voting Rights.  The holders of shares of Series A
Preferred Stock shall have the following voting rights;

                 (A)      Subject to the provision for adjustment hereinafter
         set forth and except as otherwise provided in the Certificate of
         Incorporation or required by law, each share of Series A Preferred
         Stock shall entitle the holder thereof to 1000 votes on all matters
         upon which the holders of the Common Stock of the Company are entitled
         to vote.  In the event the Company shall at any time after October 17,
         1996 declare or pay any dividend on the Common Stock payable in shares
         of Common Stock, or effect a subdivision or combination or
         consolidation of the outstanding shares of Common Stock (by
         reclassification or otherwise than by payment of a dividend in shares
         of Common Stock) into a greater or lesser number of shares of Common
         Stock, then in each such case the number of votes per share to which
         holders of shares of Series A Preferred Stock were entitled
         immediately prior to such event shall be adjusted by multiplying such
         number by a fraction, the numerator of which is the number of shares
         of Common Stock outstanding immediately after such event and the
         denominator of which is the number of shares of Common Stock that were
         outstanding immediately prior to such event.

                 (B)      Except as otherwise provided herein, in the
         Certificate of Incorporation or in any other Certificate of
         Designations creating a series of Preferred Stock or





                                      A-3
<PAGE>   82




         any similar stock, and except as otherwise required by law, the
         holders of shares of Series A Preferred Stock and the holders of
         shares of Common Stock and any other capital stock of the Company
         having general voting rights shall vote together as one class on all
         matters submitted to a vote of stockholders of the Company.

                 (C)      Except as set forth herein, or as otherwise provided
         by law, holders of Series A Preferred Stock shall have no special
         voting rights and their consent shall not be required (except to the
         extent they are entitled to vote with holders of Common Stock as set
         forth herein) for taking any corporate action.

                 Section 4.  Certain Restrictions.

                 (A)  Whenever quarterly dividends or other dividends or
         distributions payable on the Series A Preferred Stock as provided in
         Section 2 are in arrears, thereafter and until all accrued and unpaid
         dividends and distributions, whether or not earned or declared, on
         shares of Series A Preferred Stock outstanding shall have been paid in
         full, the Company shall not:

                          (i)  declare or pay dividends, or make any other
                 distributions, on any shares of stock ranking junior (as to
                 dividends) to the Series A Preferred Stock;

                          (ii)  declare or pay dividends, or make any other
                 distributions, on any shares of stock ranking on a parity (as
                 to dividends) with the Series A Preferred Stock, except
                 dividends paid ratably on the Series A Preferred Stock and all
                 such parity stock on which dividends are payable or in arrears
                 in proportion to the total amounts to which the holders of all
                 such shares are then entitled;

                          (iii)  redeem or purchase or otherwise acquire for
                 consideration shares of any stock ranking junior (either as to
                 dividends or upon liquidation, dissolution or winding up) to
                 the Series A Preferred Stock, provided that the Company may at
                 any time redeem, purchase or otherwise acquire shares of any
                 such junior stock in exchange for shares of any stock of the
                 Company ranking junior (as to dividends and upon dissolution,
                 liquidation or winding up) to the Series A Preferred Stock or
                 rights, warrants or options to acquire such junior stock;

                          (iv)  redeem or purchase or otherwise acquire for
                 consideration any shares of Series A Preferred Stock, or any
                 shares of stock ranking on a parity (either as to dividends or
                 upon liquidation, dissolution or winding up) with the Series A
                 Preferred Stock, except





                                      A-4
<PAGE>   83




                 in accordance with a purchase offer made in writing or by
                 publication (as determined by the Board of Directors) to all
                 holders of such shares upon such terms as the Board of
                 Directors, after consideration of the respective annual
                 dividend rates and other relative rights and preferences of
                 the respective series and classes, shall determine in good
                 faith will result in fair and equitable treatment among the
                 respective series or classes.

                 (B)      The Company shall not permit any subsidiary of the
         Company to purchase or otherwise acquire for consideration any shares
         of stock of the Company unless the Company could, under paragraph (A)
         of this Section 4, purchase or otherwise acquire such shares at such
         time and in such manner.

                 Section 5.  Reacquired Shares.  Any shares of Series A
Preferred Stock purchased or otherwise acquired by the Company in any manner
whatsoever shall be retired and cancelled promptly after the acquisition
thereof.  All such shares shall upon their retirement become authorized but
unissued shares of Preferred Stock and may be reissued as part of a new series
of Preferred Stock to be created by resolution or resolutions of the Board of
Directors, subject to any conditions and restrictions on issuance set forth
herein.

                 Section 6.  Liquidation, Dissolution or Winding Up.  Upon any
liquidation, dissolution or winding up of the Company, no distribution shall be
made (A) to the holders of the Common Stock or of shares of any other stock of
the Company ranking junior, upon liquidation, dissolution or winding up, to the
Series A Preferred Stock unless, prior thereto, the holders of shares of Series
A Preferred Stock shall have received $100 per share, plus an amount equal to
accrued and unpaid dividends and distributions thereon, whether or not earned
or declared, to the date of such payment, provided that the holders of shares
of Series A Preferred Stock shall be entitled to receive an aggregate amount
per share, subject to the provision for adjustment hereinafter set forth,
equal to 1000 times the aggregate amount to be distributed per share to holders
of shares of Common Stock, or (B) to the holders of shares of stock ranking on
a parity upon liquidation, dissolution or winding up with the Series A
Preferred Stock, except distributions made ratably on the Series A Preferred
Stock and all such parity stock in proportion to the total amounts to which the
holders of all such shares are entitled upon such liquidation, dissolution or
winding up.  In the event, however, that there are not sufficient assets
available to permit payment in full of the Series A liquidation preference and
the liquidation preferences of all other classes and series of stock of the
Company, if any, that rank on a parity with the Series A Preferred Stock in
respect thereof, then the assets available for such distribution shall be
distributed ratably to





                                      A-5
<PAGE>   84




the holders of the Series A Preferred Stock and the holders of such parity
shares in the proportion to their respective liquidation preferences.  In the
event the Company shall at any time after October 17, 1996 declare or pay any
dividend on the Common Stock payable in shares of Common Stock, or effect a
subdivision or combination or consolidation of the outstanding shares of Common
Stock (by reclassification or otherwise than by payment of a dividend in shares
of Common Stock) into a greater or lesser number of shares of Common Stock,
then in each such case the aggregate amount to which holders of shares of
Series A Preferred Stock were entitled immediately prior to such event under
the proviso in clause (A) of the preceding sentence shall be adjusted by
multiplying such amount by a fraction the numerator of which is the number of
shares of Common Stock outstanding immediately after such event and the
denominator of which is the number of shares of Common Stock that were
outstanding immediately prior to such event.

                 Section 7.  Consolidation, Merger, etc.  In case the Company
shall enter into any consolidation, merger, combination or other transaction in
which the shares of Common Stock are converted into, exchanged for or changed
into other stock or securities, cash and/or any other property, then in any
such case each share of Series A Preferred Stock shall at the same time be
similarly converted into, exchanged for or changed into an amount per share
(subject to the provision for adjustment hereinafter set forth) equal to 1000
times the aggregate amount of stock, securities, cash and/or any other property
(payable in kind), as the case may be, into which or for which each share of
Common Stock is converted, exchanged or converted.  In the event the Company
shall at any time after October 17, 1996 declare or pay any dividend on the
Common Stock payable in shares of Common Stock, or effect a subdivision or
combination or consolidation of the outstanding shares of Common Stock (by
reclassification or otherwise than by payment of a dividend in shares of Common
Stock) into a greater or lesser number of shares of Common Stock, then in each
such case the amount set forth in the preceding sentence with respect to the
conversion, exchange or change of shares of Series A Preferred Stock shall be
adjusted by multiplying such amount by a fraction, the numerator of which is
the number of shares of Common Stock outstanding immediately after such event
and the denominator of which is the number of shares of Common Stock that were
outstanding immediately prior to such event.

                 Section 8.  No Redemption. The shares of Series A Preferred
Stock shall not be redeemable from any holder.

                 Section 9.  Rank.  The Series A Preferred Stock shall rank,
with respect to the payment of dividends and the distribution of assets upon
liquidation, dissolution or winding up of the Company, junior to all other
series of Preferred Stock and senior to the Common Stock.





                                      A-6
<PAGE>   85




                 Section 10.  Amendment.  If any proposed amendment to the
Certificate of Incorporation (including this Certificate of Designations) would
alter, change or repeal any of the preferences, powers or special rights given
to the Series A Preferred Stock so as to affect the Series A Preferred Stock
adversely, then the holders of the Series A Preferred Stock shall be entitled
to vote separately as a class upon such amendment, and the affirmative vote of
two-thirds of the outstanding shares of the Series A Preferred Stock, voting
separately as a class, shall be necessary for the adoption thereof, in addition
to such other vote as may be required by the General Corporation Law of the
State of Delaware.

                 Section 11.  Fractional Shares.  Series A Preferred Stock may
be issued in fractions of a share that shall entitle the holder, in proportion
to such holder's fractional shares, to exercise voting rights, receive
dividends, participate in distributions and to have the benefit of all other
rights of holders of Series A Preferred Stock.





                                      A-7
<PAGE>   86





                 IN WITNESS WHEREOF, this Certificate of Designation is
executed on behalf of the Company by its Vice President and attested by its
Secretary this _____ day of October, 1996.

                                 ________________________________________
                                              Vice President

Attest:

______________________
Secretary





                                      A-8
<PAGE>   87
                                                                       Exhibit B



                           Form of Right Certificate



Certificate No. R- _______ Rights

         NOT EXERCISABLE AFTER OCTOBER 23, 2006 OR EARLIER IF REDEMPTION OR
         EXCHANGE OCCURS.  THE RIGHTS ARE SUBJECT TO REDEMPTION AT $.01 PER
         RIGHT AND TO EXCHANGE ON THE TERMS SET FORTH IN THE RIGHTS AGREEMENT.
         UNDER CERTAIN CIRCUMSTANCES, AS SET FORTH IN THE RIGHTS AGREEMENT,
         RIGHTS OWNED BY OR TRANSFERRED TO ANY PERSON WHO BECOMES AN ACQUIRING
         PERSON (AS DEFINED IN THE RIGHTS AGREEMENT) AND CERTAIN TRANSFEREES
         THEREOF WILL BECOME NULL AND VOID AND WILL NO LONGER BE TRANSFERABLE.


                               Right Certificate

                             ACNielsen Corporation

                 This certifies that ___________ or registered assigns, is the
registered owner of the number of Rights set forth above, each of which
entitles the owner thereof, subject to the terms, provisions and conditions of
the Rights Agreement, dated as of October 17, 1996 as the same may be amended
from time to time (the "Rights Agreement"), between ACNielsen Corporation, a
Delaware corporation (the "Company"), and First Chicago Trust Company of New
York (the "Rights Agent"), to purchase from the Company at any time after the
Distribution Date (as such term is defined in the Rights Agreement) and prior
to 5:00 P.M., New York City time, on October 23, 2006 at the office or agency
of the Rights Agent designated for such purpose, or of its successor as Rights
Agent, one one-thousandth of a fully paid non-assessable share of Series A
Junior Participating Preferred Stock, par value $.01 per share (the "Preferred
Stock"), of the Company, at a purchase price of $108 per one one-thousandth
of a share of Preferred Stock (the "Purchase Price"), upon presentation and
surrender of this Right Certificate with the Form of Election to Purchase duly
executed.  The number of Rights evidenced by this Rights Certificate (and the
number of one one-thousandths of a share of Preferred Stock which may be
purchased upon exercise hereof) set forth above, and the Purchase Price set
forth above, are the number and Purchase Price as of October 17, 1996 based on
the Preferred Stock as constituted at such date.  As provided in the Rights
Agreement, the Purchase Price, the number of one one-thousandths of a share of
Preferred Stock (or other securities or property) which may be purchased upon
the exercise of the Rights and the number of Rights evidenced by this Right
Certificate are subject to modification and adjustment upon the happening of
certain events.





                                      B-1
<PAGE>   88





                 This Right Certificate is subject to all of the terms,
provisions and conditions of the Rights Agreement, which terms, provisions and
conditions are hereby incorporated herein by reference and made a part hereof
and to which Rights Agreement reference is hereby made for a full description
of the rights, limitations of rights, obligations, duties and immunities
hereunder of the Rights Agent, the Company and the holders of the Right
Certificates.  Copies of the Rights Agreement are on file at the principal
executive offices of the Company and the above-mentioned office or agency of
the Rights Agent.  The Company will mail to the holder of this Right
Certificate a copy of the Rights Agreement without charge after receipt of a
written request therefor.

                 This Right Certificate, with or without other Right
Certificates, upon surrender at the office or agency of the Rights Agent
designated for such purpose, may be exchanged for another Right Certificate or
Right Certificates of like tenor and date evidencing Rights entitling the
holder to purchase a like aggregate number of shares of Preferred Stock as the
Rights evidenced by the Right Certificate or Right Certificates surrendered
shall have entitled such holder to purchase.  If this Right Certificate shall
be exercised in part, the holder shall be entitled to receive upon surrender
hereof another Right Certificate or Right Certificates for the number of whole
Rights not exercised.

                 Subject to the provisions of the Rights Agreement, the Rights
evidenced by this Certificate (i) may be redeemed by the Company at a
redemption price of $.01 per Right or (ii) may be exchanged in whole or in part
for shares of Preferred Stock or shares of the Company's Common Stock, par
value $.01 per share.

                 No fractional shares of Preferred Stock or Common Stock will
be issued upon the exercise or exchange of any Right or Rights evidenced hereby
(other than fractions of Preferred Stock which are integral multiples of one
one-thousandth of a share of Preferred Stock, which may, at the election of the
Company, be evidenced by depositary receipts), but in lieu thereof a cash
payment will be made, as provided in the Rights Agreement.

                 No holder of this Right Certificate, as such, shall be
entitled to vote or receive dividends or be deemed for any purpose the holder
of the Preferred Stock or of any other securities of the Company which may at
any time be issuable on the exercise or exchange hereof, nor shall anything
contained in the Rights Agreement or herein be construed to confer upon the
holder hereof, as such, any of the rights of a stockholder of the Company or
any right to vote for the election of directors or upon any matter submitted to
stockholders at any meeting thereof, or to give or withhold consent to any
corpo-





                                      B-2
<PAGE>   89





rate action, or to receive notice of meetings or other actions affecting
stockholders (except as provided in the Rights Agreement) or to receive
dividends or subscription rights, or otherwise, until the Right or Rights
evidenced by this Right certificate shall have been exercised as provided in
the Rights Agreement.

                 This Right Certificate shall not be valid or obligatory for
any purpose until it shall have been countersigned by the Rights Agent.





                                      B-3
<PAGE>   90





                 WITNESS the facsimile signature of the proper officers of the
Company and its corporate seal.  Dated as of _____________.



ATTEST:                                    ACNielsen Corporation


By __________________                      By __________________

Countersigned:

_______________________,
as Rights Agent


By _________________________
   Authorized Signature



                                      B-4
<PAGE>   91





                   Form of Reverse Side of Right Certificate

                               FORM OF ASSIGNMENT

                (To be executed by the registered holder if such
               holder desires to transfer the Right Certificate)

                 FOR VALUE RECEIVED _________________________ hereby sells,
assigns and transfer unto _____________________________________________________
                              (Please print name and address of transferee)
Rights represented by this Right Certificate, together with all right, title
and interest therein, and does hereby irrevocably constitute and appoint
___________________ Attorney, to transfer said Rights on the books of the
within-named Company, with full power of substitution.

Dated: _________________



                                      ______________________________
                                                  Signature

Signature Guaranteed:


                 Signatures must be guaranteed by a bank, trust company,
broker, dealer or other eligible institution participating in a recognized
signature guarantee medallion program

          ------------------------------------------------------------
                               (To be completed)

                 The undersigned hereby certifies that the Rights evidenced by
this Right Certificate are not beneficially owned by, were not acquired by the
undersigned from, and are not being assigned to, an Acquiring Person or an
Affiliate or Associate thereof (as defined in the Rights Agreement).




                                      ______________________________
                                                  Signature





                                      B-5
<PAGE>   92





             Form of Reverse Side of Right Certificate - continued

                          FORM OF ELECTION TO PURCHASE

                 (To be executed if holder desires to exercise
                 Rights represented by the Rights Certificate)

To ACNielsen Corporation:

                 The undersigned hereby irrevocably elects to exercise
__________________ Rights represented by this Right Certificate to purchase the
shares of Preferred Stock (or other securities or property) issuable upon the
exercise of such Rights and requests that certificates for such shares of
Preferred Stock (or such other securities) be issued in the name of:

______________________________________________________________
               (Please print name and address)

______________________________________________________________

If such number of Rights shall not be all the Rights evidenced by this Right
Certificate, a new Right Certificate for the balance remaining of such Rights
shall be registered in the name of and delivery to:

Please insert social security
or other identifying number

______________________________________________________________
               (Please print name and address)

______________________________________________________________


Dated:  ____________________

                                      ________________________
                                              Signature
(Signature must conform to holder specified on Right Certificate)

Signature Guaranteed:

                 Signature must be guaranteed by bank, trust company, broker,
dealer or other eligible institution participating in a recognized signature
guarantee medallion program.





                                      B-6
<PAGE>   93





             Form of Reverse Side of Right Certificate -- continued

                                 (To be completed)

                 The undersigned certifies that the Rights evidenced by this
Right Certificate are not beneficially owned by, and were not acquired by the
undersigned from, an Acquiring Person or an Affiliate or Associate thereof (as
defined in the Rights Agreement)


                                           ______________________
                                                   Signature

_________________________________________________________________

                                    NOTICE 

                 The signature in the Form of Assignment or Form of Election to
Purchase, as the case may be, must conform to the name as written upon the face
of this Right Certificate in every particular, without alteration or
enlargement or any change whatsoever.

                 In the event the certification set forth above in the Form of
Assignment or the Form of Election to Purchase, as the case may be, is not
completed, such Assignment or Election to Purchase will not be honored.





                                      B-7
<PAGE>   94
                                                                       Exhibit C

         UNDER CERTAIN CIRCUMSTANCES, AS SET FORTH IN THE RIGHTS AGREEMENT,
         RIGHTS OWNED BY OR TRANSFERRED TO ANY PERSON WHO BECOMES AN ACQUIRING
         PERSON (AS DEFINED IN THE RIGHTS AGREEMENT) AND CERTAIN TRANSFEREES
         THEREOF WILL BECOME NULL AND VOID AND WILL NO LONGER BE TRANSFERABLE.

                         SUMMARY OF RIGHTS TO PURCHASE
                           Shares of Preferred Stock

                 On October 17, 1996 the Board of Directors of ACNielsen
Corporation (the "Company") declared a dividend of one preferred share purchase
right (a "Right") for each outstanding share of common stock, par value $.01
per share of the Company (the "Common Stock").  The dividend is payable on
October 23, 1996 (the "Record Date") to the stockholders of record on that
date.  Each Right entitles the registered holder to purchase from the Company
one one- thousandth of a share of Series A Junior Participating Preferred
Stock, par value $.01 per share (the "Preferred Stock") of the Company at a
price of $108 per one one-thousandth of a share of Preferred Stock (as the
same may be adjusted, the "Purchase Price"), subject to adjustment.  The
description and terms of the Rights are set forth in a Rights Agreement dated
as of October 17, 1996 as the same may be amended from time to time (the
"Rights Agreement"), between the Company and First Chicago Trust Company of New
York, as Rights Agent (the "Rights Agent").

                 Until the earlier to occur of (i) 10 days following a public
announcement that a person or group of affiliated or associated persons (with
certain exceptions an "Acquiring Person") have acquired beneficial ownership of
15% or more of the outstanding shares of Common Stock or (ii) 10 business days
(or such later date as may be determined by action of the Board of Directors
prior to such time as any person or group of affiliated persons becomes an
Acquiring Person) following the commencement of, or announcement of an
intention to make, a tender offer or exchange offer the consummation of which
would result in the beneficial ownership by a person or group of 15% or more of
the outstanding shares of Common Stock (the earlier of such dates being called
the "Distribution Date"), the Rights will be evidenced by such Common Stock
certificate.

                 The Rights Agreement provides that, until the Distribution
Date (or earlier redemption or expiration of the Rights), the Rights will be
transferred with and only with the Common Stock.  Until the Distribution Date
(or earlier redemption or expiration of the Rights), Common Stock certificates
will contain a notation incorporating the Rights Agreement by reference.  Until
the Distribution Date (or earlier redemption or expiration of the Rights), the
surrender for transfer of any certificates for shares of Common Stock
outstanding as of the Record Date, even without such notation or a copy of this
Summary of Rights, will also constitute the
<PAGE>   95




transfer of the Rights associated with the shares of Common Stock represented
by such certificate.  As soon as practicable following the Distribution Date,
separate certificates evidencing the Rights ("Right Certificates") will be
mailed to holders of record of the Common Stock as of the close of business on
the Distribution Date and such separate Right Certificates alone will evidence
the Rights.

                 The Rights are not exercisable until the Distribution Date.
The Rights will expire on October 23, 2006 (the "Final Expiration Date"),
unless the Final Expiration Date is advanced or extended or unless the Rights
are earlier redeemed or exchanged by the Company, in each case as described
below.

                 The Purchase Price payable, and the number of shares of
Preferred Stock or other securities or property issuable, upon exercise of the
Rights are subject to adjustment from time to time to prevent dilution (i) in
the event of a stock dividend on, or a subdivision, combination or
reclassification of, the Preferred Stock, (ii) upon the grant to holders of the
Preferred Stock of certain rights or warrants to subscribe for or purchase
Preferred Stock at a price, or securities convertible into Preferred Stock with
a conversion price, less than the then-current market price of the Preferred
Stock or (iii) upon the distribution to holders of the Preferred Stock of
evidences of indebtedness or assets (excluding regular periodic cash dividends
or dividends payable in Preferred Stock) or of subscription rights or warrants
(other than those referred to above).

                 The Rights are also subject to adjustment in the event of a
stock dividend on the Common Stock payable in shares of Common Stock or
subdivisions, consolidations or combinations of the Common Stock occurring, in
any such case, prior to the Distribution Date.

                 Shares of Preferred Stock purchasable upon exercise of the
Rights will not be redeemable.  Each share of Preferred Stock will be entitled,
when, as and if declared, to a minimum preferential quarterly dividend payment
of $10 per share but will be entitled to an aggregate dividend of 1000 times
the dividend declared per share of Common Stock.  In the event of liquidation,
dissolution or winding up of the Company, the holders of the Preferred Stock
will be entitled to a minimum preferential liquidation payment of $100 per
share (plus any accrued but unpaid dividends) but will be entitled to an
aggregate payment of 1000 times the payment made per share of Common Stock.
Each share of Preferred Stock will have 1000 votes, voting together with the
Common Stock.  Finally, in the event of any merger, consolidation or other
transaction in which shares of Common Stock are converted or exchanged, each
share of Preferred Stock will be entitled to receive 1000 times the amount
received per share of Common Stock.  These rights are protected by customary
antidilution provisions.





                                       2
<PAGE>   96




                 Because of the nature of the Preferred Stock's dividend,
liquidation and voting rights, the value of the one one-thousandth interest in
a share of Preferred Stock purchasable upon exercise of each Right should
approximate the value of one share of Common Stock.

                 In the event that any person or group of affiliated or
associated persons becomes an Acquiring Person, each holder of a Right, other
than Rights beneficially owned by the Acquiring Person (which will thereupon
become void), will thereafter have the right to receive upon exercise of a
Right and payment of the Purchase Price, that number of shares of Common Stock
having a market value of two times the Purchase Price.

                 In the event that, after a person or group has become an
Acquiring Person, the Company is acquired in a merger or other business
combination transaction or 50% or more of its consolidated assets or earning
power are sold, proper provision will be made so that each holder of a Right
(other than Rights beneficially owned by an Acquiring Person which will have
become void) will thereafter have the right to receive, upon the exercise
thereof at the then current exercise price of the Right, that number of shares
of common stock of the person with whom the Company has engaged in the
foregoing transaction (or its parent), which number of shares at the time of
such transaction will have a market value of two times the Purchase Price.

                 At any time after any person or group becomes an Acquiring
Person and prior to the acquisition by such person or group of 50% or more of
the outstanding shares of Common Stock or the occurrence of an event described
in the prior paragraph, the Board of Directors of the Company may exchange the
Rights (other than Rights owned by such person or group which will have become
void), in whole or in part, at an exchange ratio of one share of Common Stock,
or a fractional share of Preferred Stock (or of a share of a class or series of
the Company's preferred stock having similar rights, preferences and
privileges) of equivalent value, per Right (subject to adjustment).

                 With certain exceptions, no adjustment in the Purchase Price
will be required until cumulative adjustments require an adjustment of at least
1% in such Purchase Price.  No fractional shares of Preferred Stock will be
issued (other than fractions which are integral multiples of one one-thousandth
of a share of Preferred Stock, which may, at the election of the Company, be
evidenced by depositary receipts) and in lieu thereof, an adjustment in cash
will be made based on the market price of the Preferred Stock on the last
trading day prior to the date of exercise.





                                       3
<PAGE>   97




                 At any time prior to the time an Acquiring Person becomes
such, the Board of Directors of the Company may redeem the Rights in whole, but
not in part, at a price of $.01 per Right (the "Redemption Price").  The
redemption of the Rights may be made effective at such time, on such basis and
with such conditions as the Board of Directors in its sole discretion may
establish.  Immediately upon any redemption of the Rights, the right to
exercise the Rights will terminate and the only right of the holders of Rights
will be to receive the Redemption Price.

                 For so long as the Rights are then redeemable, the Company
may, except with respect to the redemption price, amend the Rights in any
manner.  After the Rights are no longer redeemable, the Company may, except
with respect to the redemption price, amend the Rights in any manner that does
not adversely affect the interests of holders of the Rights.

                 Until a Right is exercised, the holder thereof, as such, will
have no rights as a stockholder of the Company, including, without limitation,
the right to vote or to receive dividends.

                 A copy of the Rights Agreement has been filed with the
Securities and Exchange Commission as an Exhibit to a Registration Statement on
Form 8-A dated October 17, 1996.  A copy of the Rights Agreement is available
free of charge from the Company.  This summary description of the Rights does
not purport to be complete and is qualified in its entirety by reference to the
Rights Agreement, as the same may be amended from time to time, which is hereby
incorporated herein by reference.





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