ACNIELSEN CORP
10-K, 1998-03-26
ENGINEERING, ACCOUNTING, RESEARCH, MANAGEMENT
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                    SECURITIES AND EXCHANGE COMMISSION
                          WASHINGTON, D.C. 20549

                      -----------------------------
                               FORM 10-K
                      -----------------------------


(Mark One)
       X   Annual Report Pursuant to Section 13 or 15(d) of the Securities
- - ----------        Exchange Act of 1934

           For the fiscal year ended December 31, 1997
                                            or
           Transition Report Pursuant to Section 13 or 15(d) of the Securities
- - ----------        Exchange Act of 1934
           For the Transition Period From__________to__________.

                     Commission file number 001-12277

                              ACNielsen Corporation
             (Exact name of registrant as specified in its charter)

                        Delaware                        06-1454128
                (State of incorporation)   (I.R.S. Employer Identification No.)

        177 Broad Street, Stamford, Connecticut           06901
        (Address of principal executive offices)        (Zip Code)

            Registrant's telephone number, including area code: (203) 961-3000.

           Securities registered pursuant to Section 12(b) of the Act:

     Title of each class                                Name of each exchange
                                                         on which registered
     -------------------                                ---------------------
Common Stock, par value $.01 per share. . . . . . . .. .New York Stock Exchange

Preferred Share Purchase Rights. . . . . . . . . . . . .New York Stock Exchange
      Securities registered pursuant to Section 12(g) of the Act: None

         Indicate by check mark whether the registrant (1) has filed all reports
required by Section 13 or 15(d) of the  Securities  Exchange  Act of 1934 during
the preceding 12 months and (2) has been subject to such filing requirements for
the past 90 days. Yes X No

          Indicate by check mark if disclosure of delinquent  filers pursuant to
Item 405 of Regulation S-K is not contained  herein,  and will not be contained,
to the best of  registrant's  knowledge,  in  definitive  proxy  or  information
statements  incorporated  by  reference  in Part  III of this  Form  10-K or any
amendment to this Form 10-K.

         As of January 31, 1998,  57,307,550 shares of Common Stock of ACNielsen
Corporation were outstanding. The aggregate market value of the shares of Common
Stock  held  by  nonaffiliates  of  the  registrant   (based  upon  its  closing
transaction price on the Composite Tape on January 30, 1998) was  approximately
$1,235 million.*

*Calculated by excluding all shares held by executive  officers and directors of
the  registrant,  without  conceding that all such persons are affiliates of the
registrant for purposes of the Federal securities laws.

                  Documents Incorporated by Reference
                  -----------------------------------
     Parts I and II:  Portions of Registrant's Annual Report to Shareholders for
     the 1997 Fiscal Year.
     Part III: Portions of Registrant's Proxy Statement dated March 13, 1998.


         The Index to Exhibits is located on Pages 18 to 20.


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<PAGE>
                                     PART I

         As used in this report,  except where the context indicates  otherwise,
the  terms  "Company"  and  "ACNielsen"  mean  ACNielsen   Corporation  and  all
subsidiaries  consolidated in the financial  statements  incorporated  herein by
reference.

ITEM 1. BUSINESS

General

         ACNielsen Corporation began operating as an independent,  publicly-held
company  on  November  1,  1996  (the  "Distribution  Date")  as a result of the
distribution  (the  "Distribution")  on  that  date  by  The  Dun  &  Bradstreet
Corporation ("D&B") to D&B's shareholders of the Company's $.01 par value Common
Stock,  at a distribution  ratio of one share of the Company for three shares of
D&B. As part of a reorganization of its businesses,  D&B also distributed all of
the  outstanding  common stock of  Cognizant  Corporation  ("Cognizant")  on the
Distribution Date.

         ACNielsen   Corporation,   which  has  its  headquarters  in  Stamford,
Connecticut,  was  incorporated  in the State of Delaware on April 30, 1996 as a
wholly-owned  subsidiary of D&B for the purpose of effecting  the  Distribution.
ACNielsen  Corporation operates principally through subsidiaries and the Company
generally  is  comprised  of the  former  D&B  businesses  that  deliver  market
research,  information  and  analysis to the  worldwide  consumer  products  and
services industries.

Description of Business

         ACNielsen is a global leader in delivering market research, information
and  analysis  to the  consumer  products  and  services  industries.  ACNielsen
services are offered in over 90 countries around the globe.  ACNielsen  provides
its clients with market research, information and analysis for understanding and
making critical decisions about their products and their markets. ACNielsen also
conducts  media  measurement  and related  businesses,  including its television
audience measurement business which operates outside the U.S. and Canada.

         ACNielsen  operates  outside  the  United  States  through  a number of
subsidiaries,  affiliates  and  joint  ventures.  In  1997,  more  than  75%  of
ACNielsen's revenues were generated outside the United States.

         ACNielsen operates across a wide spectrum of research  services.  These
services  generally  fall into four  categories:  Retail  Measurement  Services,
Customized  Research  Services,  Media  Measurement  Services and Consumer Panel
Services.

         ACNielsen also offers its  customers,  through a wide range of modeling
and analytic services, custom-tailored insights into complex marketing and sales
issues.  Typical  assignments  range from  marketing-mix  modeling  to  category
management analysis,  including topics as diverse as pricing strategy,  consumer
driven market  structure,  variety  management,  outlet  switching and promotion
tactics.

         ACNielsen's  clients  include  retailers,  brokers and  distributors of
retail information, manufacturers of consumer packaged goods and other products,
and  companies  operating in various  service  industries  (including  financial
services,  telecommunications,  advertising,  television and radio broadcasting,
motion pictures and publishing).


         ACNielsen   operates  in  one  industry   segment,   Market   Research,
Information and Analysis Services. The approximate revenues attributable to each
category of service  provided by ACNielsen were as follows for the periods shown
(in millions of dollars): 

                                                   Year ended December 31,
                                                   -----------------------
                                              1997           1996          1995
                                              ----           ----          ----

Retail Measurement...................... $     989      $     974     $     938
Customized Research.....................       191            188           172
Media Measurement.......................       120            114            99
Consumer Panel..........................        92             83            72
                                       ------------     ----------    ----------
             Total...................... $ 1,392       $  1,359      $  1,281
                                       ============     ==========    ==========


                                       1
<PAGE>



         The number of full-time equivalent employees of the Company at December
31, 1997 was approximately 19,800. Of this number, approximately 2,342 full-time
equivalent  employees  are located in the United  States,  and none of these are
represented  by labor  unions.  ACNielsen's  non-U.S.  employees  are subject to
numerous  labor council or similar  relationships  which vary due to the diverse
cultures in which ACNielsen  operates.  Management believes that labor relations
generally are  satisfactory  and have been  maintained in a normal and customary
manner.

Retail Measurement Services

         Through its Retail Measurement Services, the cornerstone of ACNielsen's
business, the Company delivers data to customers on product movement and related
causal information (ie. coupons,  in-store  promotions  and  other  information
or conditions affecting sales) on six continents. Introduced in 1933, 
ACNielsen's original  Food and Drug Indexes soon became the industry  
measurement tool for understanding the dynamics of product  sales.  Over the 
years,  technology  has dramatically  improved  ACNielsen's  ability to collect 
and analyze  information from retailers and consumers.  The availability of 
scanning technology in retail outlets  in many  countries  around the world has
broadened  both the scope and capabilities of ACNielsen's original retail 
indexes.

         ACNielsen's  Retail  Measurement  Services  are  available  in  over 65
countries.  Retail  Measurement  Services  include  scanning  and  retail  audit
services,  account  level  reports,  information  delivery,   merchandising  and
category management  services and marketing and sales  applications,  along with
modeling and analytic services.

         Further expanding its global services, in late 1997, ACNielsen acquired
Entertainment  Data,  Inc.  (EDI), a provider of box office  information for the
motion  picture  industry.  Based in Beverly  Hills,  California,  EDI  provides
overnight  information  on box office  receipts to studios and exhibitors in the
U.S.  motion picture  industry.  EDI also has  operations in the U.K.,  Germany,
Spain and France.  The information  provided by EDI helps users decide where and
for how long a movie  will  play,  as well as how  advertising  and  promotional
dollars will be spent.

Scanning

         Using the bar codes  printed on  products  and  scanners  installed  in
retail outlets,  ACNielsen gathers  information from stores in the United
States and Canada and  certain  countries  in  Europe,  Latin  America  and Asia
Pacific. ACNielsen's customers can monitor performance trends and evaluate price
and promotion effectiveness by tracking and forecasting  non-promoted as well as
promotional product movement.

         ACNielsen  offers a number  of  additional  services  to  enhance  each
customer's understanding of its markets. Among these are services reporting data
by  customer-defined  markets,  services  aggregating  consumer data in multiple
channels,  and  services  disaggregating  data to  satisfy  particular  needs of
customers.

Retail Audit

         In addition to scanning data (which is available only in certain 
industry sectors and in certain countries), retail audit is a valuable source of
market information as a basic  measurement tool and as a supplement to  
scanning data.  Retail audit  involves  the  continuous  measurement  by
ACNielsen field auditors of product and category performance in the retail
trade, and reporting to clients  on sales,  distribution,  stocks,  prices
and other measures which assist them in marketing and trade negotiations.

         Retail Audit is divided into industry  segments,  traditionally  called
Indexes.  The Food Index is generally the largest, but there are also Health and
Beauty,  Durables,  Confectionery,  Liquor, Cash & Carry, plus a number of local
country Indexes.

In-Store Observation

         ACNielsen field auditors  collect data on where products are located in
stores,  how many facings they have, on which shelves they are positioned,  etc.
(broken down by store type,  store size and geographic  region).  ACNielsen also
collects causal data.  These data add to market insights and help to monitor the
implementation  of  retailer/manufacturer  promotional  agreements  in  terms of
numeric distribution, space allocation and promotional execution.

Levels of Information

         ACNielsen provides information and insight to customers from a macro to
a micro  level.  Whether  on a country,  market or  individual  retailer  level,
ACNielsen  measures  the  competitive  environment  in which  manufacturers  and
retailers  conduct  business.  In some  countries  ACNielsen also provides store
census data which allow  retailers  and  manufacturers  to  understand  consumer
behavior  within a specific  store or group of stores as well as within a retail
trading area.

                                       2

<PAGE>

         ACNielsen's  account-specific  information provides sales and marketing
managers with a comprehensive array of retailer-specific sales and merchandising
information,   producing  reports  of  product  and  category  performance  that
encompass an organization's own brands as well as competing brands.

         On a global basis,  ACNielsen sells and provides to its  multi-national
customers  international reports within and across country boundaries.  Products
include an International  Database  (periodic reports of a multi-country  retail
database) and an International  Market Report (a one-time report on a market and
its competitive environment).

Delivery of Information

         ACNielsen  converts the data which it collects into  insights  yielding
competitive   advantage  for  its  clients.   These  include   multi-dimensional
reporting,  analytical modeling,  data navigation and expert systems tools, with
services  offered in over 65 countries.  ACNielsen  delivers its  information to
customers  on-line,  via  CD-ROM  and other  electronic  media,  and in  printed
reports.

         ACNielsen INF*ACT Workstation software is an integrated Windows-based
analytical and  applications  development tool set used worldwide by ACNielsen's
customers. Employing on-line analytical processing capabilities, the Workstation
enables  organizations  to access  and  analyze a wide  range of  corporate  and
syndicated information.

         ACNielsen also offers a series of  Windows-based  intelligent  business
applications that enhance ACNielsen INF*ACT  Workstation  functionality,  giving
organizations the ability to plan, analyze and execute successful  marketing and
sales programs.  Among these  applications are Opportunity  Explorer,  Executive
Spotlight, Business Review, Trade Manager, Category Manager, Promotion
Optimizer, BrandView and BrandTrack.

         In addition,  ACNielsen offers merchandising tools through the SPACEMAN
portfolio of products and the PRICEMAN products.

Customized Research Services

         Customized  Research  Services  are used by  manufacturers,  retailers,
financial  institutions and other service  organizations that seek to understand
the position of their  current,  new and  proposed  products and services in the
marketplace.  With  customized  research  capabilities  in more than half of the
countries in which it operates, ACNielsen is well-positioned to offer its global
retail measurement clients, including both manufacturers and retailers, consumer
insights  from  customized  research  as  well  as an understanding of  dynamic 
new  markets  such  as  entertainment,  fast  foods,  financial  services  and 
telecommunications.

         In the fourth quarter,  the Company launched Customer eQ in the Asia 
Pacific Region, ACNielsen's  first  proprietary  customized  research  product
in that  region.  Customer  eQ is  designed  to enable  clients to more  
effectively  measure  and evaluate such factors as customer  satisfaction  and 
loyalty that  influence the value of their businesses.

         In  addition  to  services  at  the  country  level,  ACNielsen  offers
multi-country  customized studies at both the regional and global levels and has
specialist  offices in Hong Kong, London, New York, Tokyo and Singapore to carry
out customized research in Asia  Pacific,  Western  Europe,  North and South 
America, the Middle East and Africa.

Media Measurement Services

         The  information   produced  by  Media  Measurement  Services  includes
audience estimates for television, radio and print, plus advertising expenditure
measurement  and  customized  media  research.  Television and radio ratings and
readership data are used by program producers,  broadcasters,  publishers, media
planners, airtime buyers and others, on behalf of manufacturers/advertisers  and
media  owners,  to  determine  the best,  most  cost-efficient  way of  reaching
customers.

         ACNielsen's  television audience  measurement  services,  which operate
outside the United  States and Canada,  generally use  representative  panels of
households,  each with a meter attached to each television in the household. The
meters register viewership,  which can be matched with broadcast  information to
identify viewing of specific  programs.  In a few countries  written diaries are
used instead of, or in addition to, meters,  with viewers  writing the channels,
programs  and the times  watched.  With both meter and diary  panels,  aggregate
individual  and  household  viewing is projected to represent  national  viewing
habits.

         Outside of Latin America,  ACNielsen's  television audience measurement
services are  operational in  approximately  18 countries, primarily in the Asia
Pacific  Region.  Indonesia  converted its  diary-based  measurement  systems to
electronic  meters in 1997.  A joint  venture in which  ACNielsen is a partner 
is currently establishing a meter panel in India.


                                       3
<PAGE>

         In connection  with the  Distribution,  ACNielsen  entered into the TAM
Master  Agreement (the "TAM Master  Agreement")  with Cognizant  relating to the
conduct of the television  audience  measurement  business (the "TAM Business").
See "TAM  Master  Agreement"  below for  further  information  on the TAM Master
Agreement.

         ACNielsen's  advertising  expenditure  measurement  services provide to
customers,   primarily   advertising  agencies  and   manufacturers/advertisers,
verification  that  individual   commercials  or  commercial  campaigns  ran  as
contracted,  report  the  costs  of  the  manufacturers'  own  and  competitors'
advertisements and alert users to new and competitive ad campaigns.

         Effective  January  1998,  the  Company  became  a  partner  in a joint
venture, IBOPE Media Information. The joint venture, operating in Latin America,
offers television audience measurement services in nine markets,  provides radio
audience  measurement  services in two  countries  and  advertising  expenditure
measurement services in four countries.

Consumer Panel Services

         Consumer  Panel  Services  help   organizations   achieve   competitive
advantage by applying  consumer  insights  derived from the  ACNielsen  consumer
panel  database.  With a  comprehensive  portfolio  of tools for  reporting  and
analysis,  ACNielsen  measures the  multi-faceted  dynamics of consumer behavior
across all outlets including:  consumer demographics,  percentages of households
purchasing,  products and quantities purchased, frequency of purchases, shopping
trips and shopping expenditures,  price and promotion  sensitivity,  price paid,
and attitude and usage information.

         In the United States,  the ACNielsen  Consumer Panel,  called Homescan,
consists of approximately 52,000  demographically  balanced U.S. households that
use hand-held  scanners to record every  bar-coded item  purchased.  Outside the
United States,  more than 67,000  households in 14 countries are included in the
ACNielsen consumer panel databases.

         ACNielsen  employs  multiple data collection  processes  throughout the
world. In the United States and several other countries  covering  approximately
90% of total panel  households  worldwide,  ACNielsen  installs in-home scanners
with which  panelists  scan  items at home as they  unpack  purchases  from each
shopping trip,  recording price,  promotions and quantity purchased,  as well as
the age and gender of the shopper and intended user.  Information detailing each
shopping trip is immediately transmitted, via telephone lines, to ACNielsen.

         Consumer  panel  applications  can be used by  both  manufacturers  and
retailers to understand demographics and purchasing habits of consumers. As with
all information derived from the ACNielsen Consumer Panel, data capture activity
is from  all  outlet  types  including  grocery,  drug,  mass  merchandiser  and
warehouse  clubs.  Customers can choose from a wide variety of  applications  or
analyses, from syndicated to customized and basic to complex. ACNielsen offers a
full suite of syndicated  category management  applications.  These reports give
manufacturers  and  retailers  insights  into cross  outlet  shopping,  consumer
loyalty  and the value of  consumer  segments  such as the value of core  versus
occasional shoppers.

         ACNielsen also provides delivery tools that allow marketers to process,
chart and analyze ACNielsen Consumer Panel information quickly and easily. Among
these are CD-ROM  tools and  Panel*Fact  for Windows,  which enable  managers to
create customized  reports to meet their individual  analytic needs and to share
data and analyses with various members within an organization.

Relationship Among ACNielsen, D&B and Cognizant after the Distribution

         Prior to the  Distribution,  D&B,  Cognizant and ACNielsen entered into
certain agreements  governing their relationship  subsequent to the Distribution
and providing for the  allocation  of tax,  employee  benefits and certain other
liabilities and obligations arising from periods prior to the Distribution.  The
following  description  summarizes  certain  terms  of such  agreements,  but is
qualified  by reference to the texts of such  agreements  which were  previously
filed with the Securities and Exchange Commission.

Distribution Agreement

         D&B, Cognizant  and  ACNielsen  entered  into a Distribution  Agreement
providing for, among other things,  certain corporate  transactions  required to
effect  the  Distribution  and  other  arrangements  among  D&B,  Cognizant  and
ACNielsen subsequent to the Distribution.

         In  particular,  the  Distribution  Agreement  defined  the  assets and
liabilities  allocated  to and assumed by Cognizant  and those  allocated to and
assumed by ACNielsen.  The Distribution  Agreement also defined what constituted
the "Cognizant Business" and what constituted the "ACNielsen Business".


                                       4
<PAGE>

         Pursuant to the Distribution Agreement,  D&B transferred all its right,
title and interest in the assets comprising the Cognizant  Business to Cognizant
and all its right,  title and interest in the assets  comprising  the  ACNielsen
Business to ACNielsen;  Cognizant  transferred all its right, title and interest
in the assets  comprising  the D&B business to D&B and all its right,  title and
interest in the assets  comprising  the  ACNielsen  Business to  ACNielsen;  and
ACNielsen transferred all its right, title and interest in the assets comprising
the D&B  business  to D&B and all its right,  title and  interest  in the assets
comprising  the  Cognizant  Business to Cognizant.  All assets were  transferred
without any  representation  or  warranty,  "as  is-where  is", and the relevant
transferee  bears  the risk  that any  necessary  consent  to  transfer  was not
obtained.

         The   Distribution   Agreement   provided  for,   among  other  things,
assumptions of liabilities and cross indemnities designed to allocate generally,
effective  as  of  the  Distribution  Date,  financial  responsibility  for  the
liabilities  arising out of or in connection  with (i) the  Cognizant  Business,
including the IMS and Nielsen Media Research businesses,  to Cognizant, (ii) the
ACNielsen Business to ACNielsen and (iii) all other liabilities to D&B.

         Pursuant to the  Distribution  Agreement,  neither D&B,  Cognizant  nor
ACNielsen  may  take  any  action  that  would   jeopardize   the  intended  tax
consequences  of the  Distribution.  Specifically,  each of D&B,  Cognizant  and
ACNielsen  agreed to  maintain  its  status as a company  engaged  in the active
conduct of a trade or  business,  as defined in Section  355(b) of the  Internal
Revenue Code, until the second  anniversary of the Distribution Date. As part of
the request for a ruling that the  Distribution  be tax free for Federal  income
tax  purposes,  ACNielsen  represented  to the Internal  Revenue  Service  that,
subject to certain exceptions,  it had no plan or intent to liquidate,  merge or
sell all or  substantially  all of its assets.  As a result,  ACNielsen  may not
initiate  any action  leading to a change of control as such action could result
in the foregoing  representations,  and the ruling based  thereon,  being called
into question. Accordingly, the acquisition of control of ACNielsen prior to the
second  anniversary of the Distribution may be more difficult or less likely to
occur because of the potential substantial contractual damages associated with a
breach of such provisions of the Distribution Agreement.

Tax Allocation Agreement

         D&B, Cognizant and ACNielsen entered into a Tax Allocation Agreement to
the effect that D&B will pay its entire  consolidated  tax liability for the tax
years that Cognizant and ACNielsen were included in D&B's  consolidated  Federal
income  tax  return.  For  periods  prior  to the  Distribution  Date,  D&B will
generally  be liable for state and local taxes  measured by income or imposed in
lieu of income taxes. The Tax Allocation  Agreement  allocates liability to D&B,
Cognizant  and ACNielsen  for their  respective  shares of other state and local
taxes  as well  as any  foreign  taxes  attributable  to  periods  prior  to the
Distribution Date, as well as certain other matters.

Employee Benefits Agreement

         D&B,   Cognizant  and  ACNielsen  entered  into  an  Employee  Benefits
Agreement which allocates  responsibility for certain employee benefits matters
on and after the Distribution Date.

         Pursuant to the Employee Benefits Agreement (i) ACNielsen adopted a new
defined  benefit  pension plan for its U.S.  employees,  (ii) D&B is required to
continue to sponsor its plan for the  benefit of its U.S.  employees  as well as
former employees who terminated  employment on or prior to the Distribution Date
and (iii) assets and liabilities of the D&B pension plan that were  attributable
to ACNielsen employees were transferred to the new ACNielsen plan.

         Pursuant to the Employee Benefits Agreement,  D&B is required to retain
the liability for all benefits  under D&B's  nonqualified  supplemental  pension
plans that were vested prior to the Distribution Date, but ACNielsen is required
to guarantee payment of these benefits to its employees in the event that D&B is
unable to satisfy its obligations.

         D&B,  Cognizant  and  ACNielsen  each  generally  retain the  severance
liabilities of their respective employees who terminated employment prior to the
Distribution Date.

Indemnity and Joint Defense Agreement

         D&B,  Cognizant  and  ACNielsen  entered into the  Indemnity  and Joint
Defense  Agreement  pursuant  to which they  agreed (i) to certain  arrangements
allocating potential liabilities ("IRI Liabilities") that may arise out of or in
connection with the IRI Action, as defined below in "Item 3, Legal Proceedings",
and (ii) to conduct a joint defense of such action.

         In particular,  the Indemnity and Joint Defense Agreement provides that
ACNielsen will assume  exclusive  liability for IRI  Liabilities up to a maximum
amount to be determined at the time such  liabilities,  if any,  become  payable
(the "ACN  Maximum  Amount")  and that  Cognizant  and D&B will share  liability
equally  for any amounts in excess of the ACN  Maximum  Amount.  The 


                                       5
<PAGE>

ACN Maximum Amount will be determined by an  investment  banking firm as the 
maximum  amount which  ACNielsen is able to pay after giving effect to (i) any 
plan submitted by such  investment bank which is designed to maximize the 
claims paying ability of ACNielsen without  impairing the investment  banking 
firm's ability to deliver a viability  opinion (but which will not require any
action requiring  stockholder approval),  and (ii) payment of related fees and 
expenses.  For these  purposes, financial viability means the ability of 
ACNielsen,  after giving effect to such plan,  the  payment  of related  fees 
and  expenses  and the  payment of the ACN Maximum  Amount,  to pay its debts
as they become due and to finance the current and  anticipated   operating  and
capital  requirements  of  its  business,  as reconstituted  by such  plan, 
for two  years  from the  date  any such  plan is expected to be implemented.

         In addition,  ACNielsen  agreed to certain  restrictions on payments of
dividends and share repurchases  above specified  levels.  ACNielsen also agreed
not to engage in mergers, acquisitions or dispositions,  including joint venture
investments, if, after giving effect to any such transaction, ACNielsen would be
unable  to meet a  specified  fixed  charge  coverage  ratio,  and,  if any such
transaction  involves  aggregate  consideration  in excess of $50 million,  then
ACNielsen is also  required to receive and to cause to be delivered to Cognizant
and D&B an investment banker's fairness opinion.

         The  Indemnity  and Joint  Defense  Agreement  also sets forth  certain
provisions governing the defense of the IRI Action pursuant to which the parties
agree to be  represented  by the same counsel.  Legal  expenses are to be shared
equally by the three parties.

TAM Master Agreement

         Cognizant and ACNielsen entered into the TAM Master Agreement relating
to  the  conduct of the  television  audience  measurement  business  (the "TAM 
Business").

         Pursuant to the TAM Master Agreement and certain ancillary  trademark
and technology licensing agreements (together with the TAM Master Agreement, the
"TAM Agreement"), Cognizant or a newly established entity is required to license
to ACNielsen (i) a non-exclusive right to use certain  trademarks in connection
with the TAM  Business  outside the United  States and Canada for five years and
(ii) a non-exclusive right to use specified technology in Australia, Ireland and
India in  connection  with the TAM Business for five years or such longer period
as is required to fulfill contractual  obligations  existing on the Distribution
Date.

         In  the  event  that  on or  prior  to  the  third  anniversary  of the
Distribution Date,  ACNielsen determines to sell all or substantially all of (i)
its  assets or the  assets of the TAM  Business  (as  defined  in the TAM Master
Agreement),  or (ii) its assets that generate more than 50% of the TAM Business,
or  ACNielsen  takes  action to be acquired  or is  acquired  by a third  party,
Cognizant  will have the right to require  ACNielsen to sell all of  ACNielsen's
TAM Business to Cognizant at the book value thereof (as calculated in accordance
with the TAM Master Agreement) plus certain transfer costs. In addition,  in the
event that prior to the third  anniversary of the Distribution  Date,  ACNielsen
determines to sell all or substantially  all of its TAM Business in a particular
country,  Cognizant  will  have the  right to  require  ACNielsen  to sell  such
business to Cognizant at the book value  thereof (as  calculated  in  accordance
with the TAM Master Agreement) plus certain transfer costs.

Intellectual Property Agreement

         D&B,  Cognizant and  ACNielsen  entered into an  Intellectual  Property
Agreement (the "IP  Agreement")  providing for the allocation and recognition by
and  among  these  companies  of rights  under  patents,  copyrights,  software,
technology,  trade secrets and certain other intellectual property owned by D&B,
Cognizant or ACNielsen and their respective  subsidiaries as of the Distribution
Date. The IP Agreement also contains various provisions governing the future use
of  certain  trademarks  owned  by  ACNielsen  prior to the  Distribution  Date,
including limitations upon both Cognizant's and ACNielsen's use of the "Nielsen"
name,  standing alone or as part of a name describing any new product or service
to be offered. (See Item 1- "Intellectual Property.")

Competition

         ACNielsen  has numerous  competitors  in its various  lines of business
throughout the world. Some are companies with diverse product and service lines;
others have more limited product and service  offerings.  Competition comes from
companies  specializing in marketing research; the in-house research departments
of  manufacturers  and  advertising  agencies;   retailers  selling  information
directly or through brokers;  information management and software companies; and
consulting and accounting firms.

         In Retail Measurement Services, ACNielsen's principal competitor in the
United  States is  Information  Resources,  Inc.  (IRI).  IRI is also  active in
Canada,  Europe and Latin America by itself and through joint  ventures with GFK
(Germany),  Taylor  Nelson  AGB/Sofres  in Europe  and other  companies,  and is
expanding globally.


                                       6
<PAGE>

         In Customized  Research Services,  a significant  competitor is Kantar,
the marketing  research arm of WPP Group Plc.,  which operates  globally through
BMRB International, Millward Brown International and Research International.

         In Media Measurement Services,  significant  competitors include Taylor
Nelson AGB/Sofres, GFK, AGBItalia, and Video Research (Japan).

         In  Consumer  Panel  Services,  significant  competitors  include  NPD,
operating in North America, and the Europanel consortium,  which includes Taylor
Nelson AGB/Sofres and GFK, operating in Europe. IRI also competes in this area.

         Principal   competitive  factors  include   innovation,   the  quality,
reliability and  comprehensivesness of analytical services and data, flexibility
in  tailoring  services  to  client  needs,  price, and  geographical and market
coverage.

Foreign Operations

         As indicated above,  ACNielsen engages in a significant  portion of its
business  outside of the United  States,  with more than 75% of its  revenues in
1997 being generated through non-U.S.  sources.  ACNielsen's  foreign operations
are  subject to the usual risks  inherent  in  carrying on business  outside the
United States,  including  fluctuations in relative  currency  values,  possible
nationalization,  expropriation,  price controls or other restrictive government
actions. ACNielsen believes that the risk of nationalization or expropriation is
reduced because its products are services and information,  rather than products
which require manufacturing facilities or the use of natural resources.

Intellectual Property

         ACNielsen owns and controls trade  secrets,  confidential  information,
trademarks,  trade names,  copyrights  and other  intellectual  property  rights
which,  in the aggregate,  are of material  importance to ACNielsen's  business.
Management of ACNielsen  believes that the  "ACNielsen"  name and related names,
marks and logos are of material  importance to ACNielsen.  ACNielsen is licensed
to use certain  technology  and other  intellectual  property  rights  owned and
controlled  by others,  and,  similarly,  other  companies  are  licensed to use
certain technology and other  intellectual  property rights owned and controlled
by ACNielsen.

         Pursuant  to  the  Intellectual  Property  (IP)  Agreement  among  D&B,
Cognizant  and  ACNielsen,  ACNielsen  has  exclusive  rights  to the use of the
"ACNielsen"  name worldwide;  however,  ACNielsen's  future use of the "Nielsen"
name  standing  alone is  prohibited  and,  as a part of a name  describing  new
products  and  services to be  offered,  is subject to certain  limitations.  In
addition,  the IP Agreement also provided for the establishment of a new entity,
jointly  owned  by  Cognizant  and  ACNielsen,  into  which  certain  trademarks
incorporating  or  relating  to  the "Nielsen"  name in various  countries  were
assigned.  This entity is obligated to license such trademarks on a royalty-free
basis to Cognizant or ACNielsen for use in a manner consistent with the terms of
the IP Agreement  and for purposes of  conducting  their  respective  businesses
after the  Distribution,  and is responsible for preserving the quality of those
trademarks and minimizing  any risk of possible  confusion.  Pursuant to the TAM
Agreement, Cognizant is required to grant ACNielsen a non-exclusive right to use
certain trademarks and technology, as described in "TAM Master Agreement" above.
ACNielsen  shall  not be licensed  to use any such  trademarks or technology in
connection  with the conduct  of the TAM Business  within  the United States or
Canada. 

         The  technology  and other  intellectual  property  rights licensed by 
ACNielsen are important  to  its  business, although  management  of  ACNielsen
believes that ACNielsen's  business,  as a whole, is not dependent upon any one
intellectual property or group of such properties.

         The names of ACNielsen's  products and services  referred to herein are
registered or  unregistered  trademarks or service marks owned by or licensed to
ACNielsen or its subsidiaries.

Forward-Looking Statements

         The Company may from time to time make oral forward-looking statements.
In  connection  with the "safe  harbor"  provisions  of the  Private  Securities
Litigation  Reform  Act of 1995,  the  Company is hereby  identifying  important
factors  that  could  cause  actual  results  to differ  materially  from  those
contained in any forward-looking  statement made by or on behalf of the Company.
Any such  statement  is  qualified  by  reference  to the  following  cautionary
statements.

         The  Company is  currently  implementing  a  turnaround  strategy,  the
success  of which  depends in large part on the  Company's  ability to  collect,
process and deliver data in a timely,  cost-effective  and high quality  manner;
reduce costs and improve  productivity;  and  integrate and  centralize  various
foreign operations.  Data collection is largely dependent on the availability of
retail  sources  that are  willing  to sell the data to the  Company  at  prices
acceptable  to  the  Company.  In  addition,  the  Company  operates  in  highly
competitive  markets  and its  businesses  are  subject  to  changes  in general
economic conditions which impact the Company's clients' demand for the Company's
services;   significant  price  and  service  competition;  rapid  technological
developments in the collection,  

                                       7
<PAGE>

manipulation  and delivery of information;  the impact of foreign  exchange  
rate  fluctuations  since so much of the  Company's earnings  are  generated 
abroad;  the  degree  of  acceptance  of  new  product introductions; and the
uncertainties of litigation, including the IRI Action; as well  as  other  
risks  and  uncertainties  detailed  from  time  to time in the Company's 
Securities and Exchange  Commission  filings.  Developments in any of these 
areas could cause the  Company's  results to differ from results that have
been or may be projected by or on behalf of the  Company.  The Company  cautions
that the foregoing list of important factors is not exclusive.  The Company does
not undertake to update any forward-looking statement that may be made from time
to time by or on behalf of the Company.

Financial Information about Industry Segments

As stated above, the Company operates in one industry segment,  Market Research,
Information and Analysis Services.

Financial Information about Foreign and Domestic Operations and Export Sales

         The response to item 101(d) of Regulation S-K is incorporated herein by
reference to Note 17 Operations by Geographic Area on Page 54 of the 1997 Annual
Report.


ITEM 2.  PROPERTIES

         ACNielsen's  real  properties  are  geographically  distributed to meet
sales and operating requirements  worldwide.  Most of ACNielsen's properties are
leased from third parties,  including D&B and Cognizant.  ACNielsen's properties
are  generally  considered  to be both  suitable  and  adequate to meet  current
operating requirements and virtually all space is being utilized.

ITEM 3. LEGAL PROCEEDINGS

         On July 29, 1996, Information Resources, Inc. ("IRI") filed a complaint
in the United  States  District  Court for the  Southern  District  of New York,
naming as defendants  D&B, A.C.  Nielsen  Company  (which is a subsidiary of the
Company, "ACNielsenCo") and I.M.S. International, Inc., a subsidiary of
Cognizant Corporation ("IMS") (the "IRI Action").

         The complaint alleges various violations of the United States antitrust
laws:  (1) a  violation  of  Section 1 of the  Sherman  Act  through  an alleged
practice of tying ACNielsenCo  services in different countries or of ACNielsenCo
and IMS  services;  (2) a  violation  of Section 1 of the  Sherman  Act  through
alleged  unreasonable  restraints of trade consisting of the contracts described
above and through alleged long-term  agreements with  multi-national  customers;
(3) a violation of Section 2 of the Sherman Act for monopolization and attempted
monopolization  of export markets  through  alleged  exclusive data  acquisition
agreements  with  retailers in foreign  countries,  the contracts with customers
described  above,  and other means;  (4) a violation of Section 2 of the Sherman
Act for attempted monopolization of the United States market through the alleged
exclusive data agreements  described above,  predatory pricing, and other means;
and (5) a violation of Section 2 of the Sherman Act for an alleged use of market
power in export  markets to gain an unfair  competitive  advantage in the United
States.

         The  complaint  also alleges two claims of tortious  interference  with
contract and tortious  interference  with a prospective  business  relationship.
These claims relate to the  acquisition  by defendants of Survey  Research Group
Limited  ("SRG").  IRI alleges that SRG violated an alleged  agreement  with IRI
when it agreed to be acquired by defendants and that  defendants  induced SRG to
breach that agreement.

          IRI's  complaint  alleges  damages  in excess of $350  million,  which
amount  IRI has asked to be trebled  under the  antitrust  laws.  IRI also seeks
punitive damages in an unspecified amount.

         By notice of motion  dated  October 15, 1996,  defendants  moved for an
order  dismissing all claims in the complaint.  On May 6, 1997 the United States
District  Court for the  Southern  District of New York issued a decision on the
motion to dismiss.  The Court dismissed IRI's claim of attempted  monopolization
in the United States with leave to replead  within sixty days.  The Court denied
defendants'  motion with respect to the remaining  claims in the  complaint.  On
June 3, 1997,  defendants filed an answer and  counterclaims.  Defendants denied
all material  allegations of the complaint.  In addition,  ACNielsenCo  asserted
counterclaims  against  IRI  alleging  that IRI has made  false  and  misleading
statements about ACNielsenCo's  services and commercial activities and that such
conduct  constitutes  a violation of Section  43(a) of the Lanham Act and unfair
competition. ACNielsenCo seeks injunctive relief and damages.


                                       8
<PAGE>

         On July 7, 1997, IRI filed an amended  complaint seeking to replead the
claim of attempted monopolization in the United States, which had been dismissed
by the Court in its May 6, 1997  decision.  By notice of motion dated August 18,
1997, defendants moved for an order dismissing the amended claim. On December 1,
1997, the Court denied defendants' motion.

         In connection with such action,  D&B,  Cognizant (the parent company of
IMS) and the Company have entered into the Indemnity and Joint Defense Agreement
described in "Item 1, Indemnity and Joint Defense Agreement".

         The  Indemnity  and  Joint  Defense   Agreement  also  imposes  certain
restrictions  on the payment of cash dividends and the ability of the Company to
purchase its stock.

         Management  of  ACNielsen  is unable to  predict at this time the final
outcome of the IRI Action or whether its resolution could materially  affect the
Company's results of operations, cash flows or financial position.

         The  Company  and its  subsidiaries  are also  involved  in other legal
proceedings and litigation  arising in the ordinary  course of business.  In the
opinion of management, the outcome of such current legal proceedings, claims and
litigation,  if decided adversely,  could have a material effect on quarterly or
annual  operating  results  or cash  flows  when  resolved  in a future  period.
However, in the opinion of management,  these matters will not materially affect
the Company's consolidated financial position.



ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

         Not applicable.

EXECUTIVE OFFICERS OF THE REGISTRANT

        Executive  officers are elected by the Board of Directors to hold office
at the pleasure of the Board of Directors.

        Listed below are the  executive  officers of the  registrant at March 1,
1998 and brief  summaries  of their  business  experience  during  the past five
years.

        Name                        Title                                    Age

Nicholas L. Trivisonno  Chairman and Chief Executive Officer*                 50
Robert J  Lievense      President and Chief Operating Officer*                52
Michael P. Connors      Vice Chairman*                                        42
Earl H. Doppelt         Executive Vice President and General Counsel          44
Robert J. Chrenc        Executive Vice President and Chief Financial Officer  53


  *Member of the Board of Directors.


        Mr.  Trivisonno  was elected  Chairman  and Chief  Executive  Officer of
ACNielsen, effective May 1996; he served as Executive Vice President-Finance and
Chief Financial Officer of D&B (business information),  effective September 1995
through  November 1, 1996.  Prior  thereto,  he had served with GTE  Corporation
(telecommunications)  as Executive Vice  President-Strategic  Planning and Group
President,  effective  October  1993  through  July  1995,  and as  Senior  Vice
President-Finance,  effective  January 1989. He also served as a director of GTE
Corporation from April 1995 through July 1995.

        Mr.  Lievense  was  elected  President  and Chief  Operating  Officer of
ACNielsen,  effective  May 1996;  he served as Executive  Vice  President of D&B
(business information), effective February 1995 through November 1, 1996. He had
been elected  Senior Vice President of D&B,  effective July 1993.  Previously he
had served as  Chairman  of  Dataquest  Incorporated  (technology  information),
effective  September 1991 through July 1993 and as President of NCH  Promotional
Services, Inc. (coupon processing), effective August 1990 through July 1993.


                                       9
<PAGE>

        Mr. Connors was elected Vice Chairman of ACNielsen,  effective May 1996;
he served as Senior Vice  President  of D&B  (business  information),  effective
April 1995 through November 1, 1996. Prior thereto, he had served as Senior Vice
President of American  Express  Travel  Related  Services  (travel and financial
services), effective September 1989 through March 1995.

        Mr. Doppelt was elected  Executive Vice President and General Counsel of
ACNielsen,  effective  May 1996;  he had  served as Senior  Vice  President  and
General  Counsel of D&B,  effective  May 1994  through  November 1, 1996.  Prior
thereto,  he had served with Viacom Inc. (global  entertainment)  as Senior Vice
President and Deputy General  Counsel,  effective March 1994, and with Paramount
Communications Inc. (global entertainment),  as Senior Vice President and Deputy
General Counsel, effective September 1992.

        Mr. Chrenc was elected Executive Vice President and Chief Financial 
Officer of ACNielsen, effective June 1996.  Prior thereto he was a Partner of 
Arthur Andersen LLP (accounting), effective September 1979 through May 1996.

                                     PART II

ITEM 5.    MARKET FOR THE REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER
            MATTERS

         Information  in response to this Item is set forth under  Dividends and
Common Stock  Information in "Management's  Discussion and Analysis of Financial
Condition and Results of Operations" on Page 37 of the 1997 Annual Report, which
information is incorporated herein by reference.

ITEM 6.    SELECTED FINANCIAL DATA

         Selected  financial  data required by this Item are incorporated herein
by  reference  to the  information  relating to the years 1993 through 1997 set
forth in "Summary Financial Data" on Page 56 of the 1997 Annual Report.

ITEM 7.    MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND 
            RESULTS OF OPERATIONS

         Information  in  response  to this Item is set  forth in  "Management's
Discussion  and Analysis of Financial  Condition and Results of  Operations"  on
Pages 33 to 37 of the 1997 Annual  Report,  which  information  is  incorporated
herein by reference.

ITEM 7A.   QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

           Not applicable.

ITEM 8.    FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

         See Index to Financial  Statements  and Schedule  under Item 14 on 
Page 13.

ITEM 9.    CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND 
            FINANCIAL DISCLOSURE

         Not applicable.


                                    PART III

ITEM 10.   DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

         Information  in  response  to  this  Item  is  incorporated  herein  by
reference to the sections  entitled  "Election of Directors" and "Section 16(a)
Beneficial  Ownership  Reporting  Compliance" in the Company's  proxy  statement
dated March 13, 1998 filed with the Securities and Exchange  Commission,  except
that "Executive Officers of the Registrant" on Page 9 of this report responds to
Item 401(b) and (e) of Regulation  S-K with respect to the  Company's  executive
officers.



                                       10
<PAGE>


ITEM 11.   EXECUTIVE COMPENSATION

         Information  in  response  to  this  Item  is  incorporated  herein  by
reference  to the section  entitled  "Compensation  of  Executive  Officers  and
Directors" in the Company's  proxy statement dated March 13, 1998 filed with the
Securities and Exchange Commission.

ITEM 12.   SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

         Information  in  response  to  this  Item  is  incorporated  herein  by
reference to the section entitled "Security  Ownership of Management and Others"
in the Company's  proxy statement dated March 13, 1998 filed with the Securities
and Exchange Commission.

ITEM 13.   CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

         Not applicable.
                                     PART IV

ITEM 14.   EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS ON FORM 8-K

              (a) List of documents filed as part of this report.
                      (1)  Financial Statements.
                          
                           See Index to Financial Statements and Schedule on 
                           Page 13.

                      (2)  Financial Statement Schedule.

                           See Index to Financial Statements and Schedule on 
                           Page 13.

                      (3)  Other Financial Information.

                           Summary Financial Data.  See Index to Financial 
                           Statements and Schedule on Page 13.

                      (4)  Exhibits.

                           See  Index  to  Exhibits  on  Pages  18 to 20,  which
                           indicates which Exhibits are management  contracts or
                           compensatory  plans required to be filed as Exhibits.
                           Only responsive  information appearing on Pages 33 to
                           56 to Exhibit 13 is incorporated herein by reference,
                           and no other  information  appearing in Exhibit 13 is
                           or shall be  deemed  to be filed as part of this Form
                           10-K.

              (b) Reports on Form 8-K.
                      None.

                                       11
<PAGE>

SIGNATURES

Pursuant to the  requirements of Section 13 or 15(d) of the Securities  Exchange
Act of 1934,  the  registrant  has duly  caused  this report to be signed on its
behalf by the undersigned, thereunto duly authorized.

                                                     ACNIELSEN CORPORATION
                                                         (Registrant)



                                      By:        /s/ ROBERT J. CHRENC
                                         --------------------------------------
                                                     Robert J. Chrenc
                                           (Executive Vice President and Chief
                                                     Financial Officer)


Date: March 26, 1998

         Pursuant to the  requirements  of the Securities  Exchange Act of 1934,
this  report has been  signed  below by the  following  persons on behalf of the
registrant and in the capacities and on the date indicated.


    /s/ NICHOLAS L. TRIVISONNO                     KAREN L. HENDRICKS*
- - -----------------------------------------  -------------------------------------
        Nicholas L. Trivisonno                (Karen L. Hendricks, Director)
   (Chairman, Chief Executive Officer
        and Director)
   (Principal Executive Officer)

    /s/ ROBERT J. CHRENC                           ROBERT M. HENDRICKSON*
- - -----------------------------------------  -------------------------------------
        Robert J. Chrenc                      (Robert M. Hendrickson, Director
(Executive Vice President and Chief
     Financial Officer)
(Principal Financial and Accounting Officer)

   /s/ MICHAEL S. GELTZEILER                        ROBERT HOLLAND, JR.*
- - -----------------------------------------  -------------------------------------
       Michael S. Geltzeiler                  (Robert Holland, Jr., Director)
  (Senior Vice President and Controller)

          ROBERT H. BEEBY*                            ROBERT J LIEVENSE*
- - -----------------------------------------  -------------------------------------
    (Robert H. Beeby, Director)                (Robert J Lievense, Director)

       MICHAEL P. CONNORS*                              JOHN R. MEYER*
- - -----------------------------------------  -------------------------------------
  (Michael P. Connors, Director)                 (John R. Meyer, Director)

        DONALD W. GRIFFIN*                           BRIAN B. PEMBERTON*
- - -----------------------------------------  -------------------------------------
   (Donald W. Griffin, Director)              (Brian B. Pemberton, Director)

         THOMAS C. HAYS*                            ROBERT N. THURSTON*
- - -----------------------------------------  -------------------------------------
     (Thomas C. Hays, Director)                (Robert N. Thurston, Director)


*By:     /s/ Ellenore O'Hanrahan
         -----------------------------------------
         (Ellenore O'Hanrahan, attorney-in-fact)

Date: March 26, 1998


                                       12
<PAGE>



                   INDEX TO FINANCIAL STATEMENTS AND SCHEDULE

FINANCIAL STATEMENTS:

         The Company's consolidated financial statements,  the notes thereto and
the  related  report  thereon  of  Arthur  Andersen  LLP,   independent   public
accountants, for the year ended December 31, 1997 appearing on Pages 38 to 56 of
the 1997 Annual Report, are incorporated by reference into this Annual Report on
Form 10-K (see below).  The additional  financial data indicated below should be
read in conjunction with such consolidated financial statements.

                                                                  Page
                                                      --------------------------
                                                         10-K       1997 Annual
                                                                       Report
                                                      ------------  ------------

Report of Independent Public Accountants.............     F-6             38
Statement of Management Responsibility
  for Financial Statements...........................     F-6             38
As of December 31, 1997 and 1996:
  Consolidated Balance Sheets........................     F-8             40
For the years ended December 31, 1997, 1996 and 1995:
  Consolidated Statements of Operations..............     F-7             39
  Consolidated Statements of Cash Flows..............     F-9             41
  Consolidated Statements of Shareholders'Equity.....     F-10            42
  Notes to Consolidated Financial Statements.........     F-11            43
Quarterly Financial Data (Unaudited) for the years ended
  December 31, 1997 and 1996.........................     F-23            55
Management's Discussion and Analysis of Financial
  Condition and Results of Operations................     F-1             33
Other financial information:
  Five-year selected financial data..................     F-24            56
  

SCHEDULE:
  Reports of Independent Public Accountants..........     14-16         
 
  ACNielsen Corporation and Subsidiaries:

  II-Valuation and Qualifying Accounts for the years ended
    December 31, 1997, 1996 and 1995.................     17             
    


         Schedules  other than the one listed  above are omitted as not required
or  inapplicable  or  because  the  required  information  is  provided  in  the
consolidated financial statements, including the notes thereto.



                                       13
<PAGE>



                    REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS
                         ON FINANCIAL STATEMENT SCHEDULE

To the Shareholders and Board of Directors of ACNielsen Corporation:

         We  have  audited  in  accordance  with  generally accepted auditing
standards,  the 1997 and  1996  consolidated  financial  statements  included 
in ACNielsen  Corporation's  1997 Annual Report  incorporated  by reference in
this Form 10-K, and have issued our report thereon dated February 18, 1998. Our
audit was made for the  purpose of forming an opinion on those  statements  
taken as a whole.  The 1997 and  1996  schedule  listed  in the  accompanying  
index is the responsibility  of the  Company's  management  and is presented  
for purposes of complying with the Securities and Exchange Commission's rules 
and is not part of the basic financial statements. This schedule has been 
subjected to the auditing procedures  applied in the audits of the basic 
financial  statements and, in our opinion,  fairly states in all material 
respects the financial data required to be set forth therein in relation to the
basic financial statements taken as a whole.




                                          /s/ ARTHUR ANDERSEN LLP



Stamford, Connecticut
February 18, 1998



                                       14
<PAGE>



                    REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS

To the Shareholders and Board of Directors of ACNielsen Corporation:

         We have audited the combined  statements of operations,  cash flows and
shareholders'  equity of ACNielsen  Corporation,  as defined in the notes to the
financial  statements,  for the year ended  December 31, 1995,  as listed in the
Index to  Financial  Statements  on page 13 of this Form  10-K.  These  combined
financial  statements are the  responsibility of the Company's  management.  Our
responsibility  is to express an opinion on these financial  statements based on
our audit.

         We conducted our audit in accordance with generally  accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement . An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the accounting  principles used and the significant  estimates made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audit provides a reasonable basis for our opinion.

         In our opinion,  the combined  financial  statements  referred to above
present  fairly,  in all material  respects,  the results of operations and cash
flows  of  ACNielsen  Corporation  for  the  year  ended  December  31,  1995 in
conformity with generally accepted accounting principles.

         As  discussed  in the notes to the  financial  statements,  in 1995 the
Company  changed  its method of  accounting  for the  impairment  of  long-lived
assets.

                                   /s/ COOPERS & LYBRAND L.L.P.

Stamford, Connecticut
September 16, 1996




                                       15
<PAGE>





                    REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS

To the Shareholders and Board of Directors of ACNielsen Corporation:

Our  report  on  the  combined   statements  of   operations,   cash  flows  and
shareholders'  equity of ACNielsen  Corporation,  as defined in the notes to the
financial statements,  for the year ended December 31, 1995, is included on page
15 of this Form 10-K. In connection with our audit of such financial statements,
we have also audited the related financial statement schedule for the year ended
December 31, 1995, set forth on page 18 of this Form 10-K.

In our  opinion,  the  financial  statement  schedule  referred  to above,  when
considered  in  relation  to the basic  financial  statements  taken as a whole,
presents  fairly,  in all  material  respects,  the  information  required to be
included therein.


                                       /s/ COOPERS & LYBRAND L.L.P.

Stamford, Connecticut
September 16, 1996





                                       16
<PAGE>
<TABLE>



                                                                                                         SCHEDULE II


                   ACNIELSEN CORPORATION AND SUBSIDIARIES

         SCHEDULE II - VALUATION AND  QUALIFYING  ACCOUNTS for the years
               ended December 31, 1997, 1996, 1995
                        (In thousands)



- - ---------------------------------------------------------------------------------------------------------------------
        COL. A                                        COL. B            COL. C       COL. D              COL. E

- - ---------------------------------------------------------------------------------------------------------------------
                                                       Balance        Additions                          Balance
                                                     Beginning       Charged to                          at End
          Description                                of Period     Operations(a)    Deductions(b)       of Period
          -----------                                ---------     -------------    -------------       ---------
ALLOWANCE FOR DOUBTFUL ACCOUNTS:
<CAPTION>
<S>                                                 <C>             <C>             <C>                  <C>    
        For the Year Ended December 31, 1997         $10,847          $ 2,330        $  1,063            $12,114
                                                     =======          =======        ========            =======

        For the Year Ended December 31, 1996        $ 17,289          $ 3,853         $10,295            $10,847
                                                    ========          =======        ========            =======                   

        For the Year Ended December 31, 1995        $  8,077          $10,523        $  1,311            $17,289
                                                    ========          =======        ========            =======

<FN>
NOTE:
        (a)   The increase in additions in 1995 is substantially attributable to bad debts in Europe.
        (b)  Represents primarily the charge-off of uncollectible accounts for which a reserve was provided.
</FN>
</TABLE>



                                       17
<PAGE>



           INDEX TO EXHIBITS

            Exhibit Number
            Regulation S-K     Description

                        Articles of Incorporation and By-laws.                
                 3
                        (a)   Restated  Certificate of  Incorporation  of     *
                              the   Company dated October 7, 1996
                              (incorporated herein by reference to
                              Exhibit 3.1 to the  Company's Registration
                              Statement on Form 10, Commission  File No.
                              001-12277 (the "Form 10")).
                        (b)   Amended and Restated By-laws of the Company     *
                              (incorporated herein by reference to            
                              Exhibit 3.2 to the Form 10).

              4         Instruments Defining the Rights of Security Holders,  
                        Including Indentures.

                        (a)   Rights  Agreement  dated as of October  17,     *
                              1996  between  ACNielsen   Corporation  and
                              First  Chicago  Trust  Company  of New York
                              (incorporated herein by reference to Exhibit 1 to
                              the Company's Form 8-A filed on October 18,
                              1996, Commission File No. 001-12277).

                        (b)   ACNielsen  Corporation  $125,000,000 Credit     *
                              Agreement  dated as of  December  19,  1996
                              (incorporated   herein  by   reference   to
                              Exhibit 4 to the Company's Annual Report on
                              Form  10-K  for  the   fiscal   year  ended
                              December  31,  1996,  Commission  File  No.
                              001-12277, (the "1996 Form 10-K")).

                        (c)   First Amendment dated as of July 1, 1997 to     *
                              the  ACNielsen   Corporation   $125,000,000
                              Credit  Agreement  dated as of December 19,
                              1996  (incorporated  herein by reference to
                              Exhibit 4 to the Company's Quarterly Report
                              on Form 10-Q for the quarterly period ended
                              September 30, 1997, Commission File No.
                              001-12277).

                10      Material Contracts. (All of the following documents,  
                        except for items (a) through  (f),  are   management  
                        contracts  or   compensatory   plans  or arrangements 
                        required to be filed pursuant to Item 14(c).)

                        (a)   Distribution Agreement dated as of October 28,  *
                              1996 among The Dun & Bradstreet Corporation,  
                              Cognizant Corporation and ACNielsen Corporation
                              (incorporated   herein  by   reference   to
                              Exhibit 10(a) to the 1996 Form 10-K).       
       
                        (b)   Tax Allocation Agreement dated as of October 28,*
                              1996 among The Dun & Bradstreet Corporation,  
                              Cognizant Corporation and ACNielsen Corporation
                              (incorporated   herein  by   reference   to
                              Exhibit 10(b) to the 1996 Form 10-K).
                               
                        (c)   Employee  Benefits  Agreement  dated  as of     *
                              October 28, 1996 among The Dun & Bradstreet
                              Corporation, Cognizant Corporation and ACNielsen 
                              Corporation (incorporated herein by reference to
                              Exhibit 10(c) to the 1996 Form 10-K).
                        
                        (d)   Intellectual Property Agreement dated as of     *
                              October 28, 1996 among The Dun & Bradstreet 
                              Corporation, Cognizant Corporation and ACNielsen
                              Corporation (incorporated herein by reference to
                              Exhibit 10(d) to the 1996 Form 10-K).


+This exhibit constitutes a management contract, compensatory plan, or 
 arrangement.
*Incorporated herein by reference to a previously filed document.


                                       18
<PAGE>


      Exhibit Number
      Regulation S-K     Description

                        (e)   TAM Master Agreement dated as of October 28,    *
                              1996 between Cognizant Corporation and ACNielsen
                              Corporation (incorporated herein by reference 
                              to Exhibit 10(e) to the 1996 Form 10-K).
                              
                        (f)   Indemnity and Joint Defense Agreement dated     *
                              as of October 28,1996 among The Dun & Bradstreet
                              Corporation, Cognizant Corporation and ACNielsen
                              Corporation (incorporated herein by reference 
                              to Exhibit 10(f) to the 1996 Form 10-K).
                              
                        (g)   1996  ACNielsen  Corporation   Non-Employee    +*
                              Directors' Stock Incentive Plan (incorporated 
                              herein by reference to Exhibit 10(g) to the 1996
                              Form 10-K).

                        (h)   1996  ACNielsen  Corporation   Non-Employee    +*
                              Directors' Deferred Compensation Plan
                              (incorporated   herein  by   reference   to
                              Exhibit 10(h) to the 1996 Form 10-K).
                               
                        (i)   1996 ACNielsen  Corporation  Key Employees'    +*
                              Stock Incentive Plan (incorporated herein by
                              reference to Exhibit 10(i) to the Company's 
                              Quarterly Report on Form 10-Q for the  quarterly 
                              period ended June 30, 1997, Commission File 
                              No. 001-12277).

                        (j)   1996 ACNielsen Corporation Replacement Plan    +*
                              for Certain  Employees  Holding The Dun &
                              Bradstreet Corporation  Equity-Based Awards
                              (incorporated   herein  by   reference   to
                              Exhibit 10(j) to the 1996 Form 10-K).

                        (k)   1996 ACNielsen Corporation Senior Executive    +*
                              Incentive Plan (incorporated  herein by
                              reference to Exhibit 10(k) to the 1996 Form
                              10-K).
                       
                        (l)   1996   ACNielsen   Corporation   Management    +*
                              Incentive   Bonus  Plan     (incorporated
                              herein by reference to Exhibit 10(l) to the
                              1996 Form 10-K).
                              
                        (m)   ACNielsen Corporation Supplemental Executive   +*
                              Retirement Plan  (incorporated herein by 
                              reference to Exhibit 10(m) to the 1996 Form 10-K).
                            
                        (n)   ACNielsen  Corporation  Retirement  Benefit    +*
                              Excess  Plan  (incorporated    herein  by
                              reference to Exhibit 10(n) to the 1996 Form 10-K).
                               
                        (o)   ACNielsen  Corporation Executive Transition    +*
                              Plan  (incorporated   herein by reference
                              to Exhibit 10(o) to the 1996 Form 10-K).
                        
                        (p)   Form of Change-in-Control Agreements           +*
                              (incorporated  herein  by   reference  to Exhibit
                              10(p) to the 1996 Form 10-K).
                              
                        (q)   Form of Option Agreement (incorporated herein  +*
                              by reference to  Exhibit  10(q) to the 1996 
                              Form 10-K).
                               
                        (r)   Form of LSAR Agreement (incorporated herein    +*
                              by  reference  to   Exhibit  10(r) to the
                              1996 Form 10-K).
                              
                        (s)   Form of Directors' Restricted Stock            +*
                              Agreement (incorporated herein by reference to
                              Exhibit 10(s) to the 1996 Form 10-K).


+This exhibit constitutes a management contract, compensatory plan, or 
 arrangement.
*Incorporated herein by reference to a previously filed document.



                                       19
<PAGE>

Exhibit Number
Regulation S-K     Description

           11      Statement Re Computation of Per Share Earnings (filed 
                   herewith).
               
                      Computation  of  Earnings  Per  Share  of  Common  Stock 
                      on a Diluted Basis

           13      Annual Report to Security Holders (filed herewith).
                     
                      1997 Annual Report
                    
                      Only responsive information appearing on pages 33 to 56 to
                      Exhibit 13 is incorporated herein by reference, and no 
                      other information appearing in Exhibit 13 is or shall be 
                      deemed to be filed as part of this Form 10-K.
 

           21      Subsidiaries of the Registrant (filed herewith).
               
                      List of Active Subsidiaries as of January 31, 1998

           23      Consents of Experts and Counsel (filed herewith).
                            
                      23.1  Consent of Arthur  Andersen  LLP 
                      23.2  Consent of Coopers & Lybrand L.L.P.

           24      Power of Attorney (filed herewith).
                    
                      Powers of Attorney dated February 19, 1998
              
           27      Financial Data Schedule (filed herewith).
               




+This exhibit constitutes a management contract, compensatory plan, or 
 arrangement.
*Incorporated herein by reference to a previously filed document.



                                       20


<TABLE>


                                                                                                                EXHIBIT 11
                                                  ACNIELSEN CORPORATION

                                    COMPUTATION OF EARNINGS PER SHARE OF COMMON STOCK
                                                  ON A DILUTED BASIS (a)



Dollar Amounts in Millions, Except Per Share Data                                        1997           1996           1995
<CAPTION>
                                                                                         (Average share data in thousands)
<S>                                                                                   <C>             <C>           <C>
Weighted-average number of common shares outstanding                                  57,139          56,712        56,507
Dilutive effect of shares issuable as of year-end under stock option plans               976             243             0
Adjustment of shares applicable to stock options and stock appreciation
   rights exercised during the year                                                      254              27             0
                                                                               ============== =============== =============
Weighted average number of shares on a diluted basis                                  58,369          56,982        56,507
                                                                               ============== =============== =============

                                                                               ============== =============== =============
Net Income (Loss)                                                                      $35.9           $15.8    ($  230.9)
                                                                               ============== =============== =============

                                                                               ============== =============== =============
Earnings (loss) per share of common stock on a diluted basis                            $.62            $.28       ($4.09)
                                                                               ============== =============== =============
                                                                                                                  (b)
<FN>
(a) All periods prior to November 1, 1996 reflect the adjusted  share and option
    activity of The Dun and Bradstreet  Corporation 
(b) No adjustment required as it would result in anti-dilution
 </FN>
</TABLE>






                                                             EXHIBIT 13

ACNIELSEN CORPORATION
Management's Discussion and Analysis of Financial Condition and Results of 
Operations
(Dollar amounts in thousands)


Year-ended December 31, 1997 Compared with Year-ended December 31, 1996

ACNielsen Corporation (ACNielsen or the Company) reported net income of $35,897
in 1997, more than double net income of $15,844 reported in 1996. Diluted
earnings per share in 1997 was $.62, up 121% from $.28 in 1996.

Revenue increased 2.4% in 1997 to $1,391,587 from $1,358,644 in 1996, reflecting
the negative impact of a strong U.S. dollar. Driven by growth in all regions,
revenue advanced 8.5% in local currency. Total Americas revenue increased 8.9%
to $514,015 from $472,038. Excluding the impact of currency translation, revenue
in the region grew 10.5%. In the United States, revenue grew 8.2% to $310,037,
on strong results in retail measurement services and consumer panel services.
Revenue for the Europe, Middle East & Africa ("EMEA") region was down slightly
to $579,050 as a result of the strong U.S. dollar. In local currency, the region
achieved a 6.6% gain in revenue reflecting growth in substantially all countries
in the region. Asia Pacific's revenue increased 4.2%, despite the devaluation of
several Southeast Asia currencies against the U.S. dollar, and grew 9.4% in
local currency.

Results for 1997 included a special pre-tax charge of $36,000 ($28,200
after-tax) and a pre-tax gain on sale of investments of $39,039 ($28,200
after-tax). The charge primarily reflected the costs to reduce workforce levels,
primarily in Japan, as well as consolidate facilities and rationalize certain
product lines in Japan and other Asia Pacific markets. It also included costs to
revalue certain assets in EMEA, Latin America and Asia Pacific. The plans were
designed to achieve long-term productivity improvements, rationalize the
Company's product lines and reduce costs in these regions. (See Notes 3 and 4 to
the Consolidated Financial Statements.)

ACNielsen reported operating income in 1997 of $24,756 compared with operating
income of $28,155 in 1996. Excluding the special charge, operating income
increased 115.8% to $60,756 from $28,155, reflecting the substantial increase in
U.S. operating income and improved results in Japan.

The Company reported operating costs of $749,385 in 1997, a slight increase from
$746,657 in 1996. Expense growth was held down by productivity improvements and
the impact of the strong U.S. dollar, offset by the inclusion in 1997 of
expenses of acquired companies.

Selling and administrative expenses of $488,588 were essentially flat, with
$490,658 reported in 1996, reflecting the favorable impact of currency
translation. Excluding the impact of foreign currency translation, selling and
administrative expenses increased about 6%.

ACNielsen reported other income--net of $43,788 compared with other income--net
of $2,339 in 1996. Other income--net included a $39,039 pre-tax gain from the
sale of investments. (See Note 4 to the Consolidated Financial Statements.)
Excluding this gain, other income--net increased $2,410, reflecting lower
interest rates on a lower level of borrowings.

The following discusses results on a geographic basis and excludes the 1997
special charge, as follows: $2,200 in Canada/Latin America, $4,000 in EMEA,
$7,500 in Asia Pacific, and $22,300 in ACNielsen Japan.

Total Americas revenue increased 8.9% in 1997 to $514,015 from $472,038 in 1996
and operating income increased 149.9% to $43,233 from $17,298. In the U.S.,
increased sales of account-level information and consumer panel services drove
an 8.2% increase in revenue. The higher revenue, coupled with improved operating
efficiency, produced $19,510 of operating income, compared with an operating
loss of $4,912 in 1996. In Canada/Latin America, revenue increased 10.0% to
$203,978 from $185,516, reflecting increased sales of retail measurement and
consumer panel services in Canada and strong retail measurement growth in
Brazil, Mexico and Colombia. Operating income increased 6.8% to $23,723 from
$22,210, despite a negative $1,735 impact from foreign currency translation.


                                      [F-1]
<PAGE>

EMEA's revenue was down slightly to $579,050 in 1997 from $597,669 in 1996,
after absorbing a negative $58,124 currency translation impact. Excluding the
impact of the strong U.S. dollar, EMEA revenue increased 6.6%, reflecting nearly
40% growth in Eastern Europe and the addition of new revenue from Turkey, Israel
and South Africa. Operating income was $21,192 in 1997 compared with $21,828 in
1996, reflecting the adverse impact of foreign currency translation. Excluding
the impact of currency translation, operating income in the region grew 33.9%,
driven by strong income growth in Eastern Europe and improved results in the
United Kingdom and France.

Asia Pacific's revenue increased 4.2% to $264,652 in 1997, from $254,082 in
1996, but grew 9.4% in local currency, reflecting continued strong demand for
ACNielsen's market research services, particularly in Taiwan and Korea, and from
growth in the region's multi-country business. Operating income improved 45.5%
to $6,929 in 1997 from $4,762 in 1996, reflecting the region's continued focus
on client service, operating efficiency and profitability.

ACNielsen Japan's operating revenue decreased 2.8% to $33,870 in 1997 from
$34,855 in 1996, but increased 7.6%, excluding the effect of currency
translation. ACNielsen Japan's operating loss was reduced 32.6% to $10,598 in
1997 from a loss of $15,733 in 1996, due to higher volume, improved operating
efficiency and the favorable impact of currency translation on costs.

Year-ended December 31, 1996 Compared with Year-ended December 31, 1995

ACNielsen reported net income of $15,844 in 1996, compared with a net loss of
$230,884 in 1995. The loss in 1995 included a special pre-tax charge of $152,170
($141,260 after-tax) in the fourth quarter of 1995 for costs principally
associated with asset impairments, software write-offs and contractual
obligations that have no future economic benefit. (See Note 3 to the
Consolidated Financial Statements.) Results for 1995 also included a pre-tax
charge in the third quarter of $31,900 ($24,200 after-tax) for postemployment
benefits. Excluding the special charge and incremental provision for
postemployment benefits, ACNielsen's net income increased to $15,844 from a net
loss of $65,424 in 1995, reflecting solid improvement in the U.S. business as a
result of revenue growth, productivity improvements and other business
reengineering activities initiated in 1995.

Revenue increased 6.0% in 1996 to $1,358,644 from $1,281,345 in 1995, reflecting
continued strong revenue growth in the Asia Pacific and Canada/Latin America
regions. Growth in the U.S. of 4.4% was driven by new products and new
customers, primarily in retail measurement and consumer panel services. EMEA
reported modest revenue growth reflecting the impact of the stronger dollar.
Excluding the unfavorable impact of foreign currency translation, EMEA's revenue
increased 4.1%, as increased scanning capabilities drove favorable results in
modeling and analytical services and causal tracking services. Excluding the
effects of foreign currency translation, the Company's 1996 consolidated revenue
increased 7.7%.

ACNielsen reported operating income in 1996 of $28,155 compared with an
operating loss of $184,008 in 1995. The operating loss in 1995 reflected the
impact of the special charge and postemployment benefit provision. Excluding
these items in 1995, operating income increased $28,093 primarily reflecting
lower costs and higher revenue in the U.S. In EMEA, however, higher production
and other costs related to scanning transition issues resulted in a $14,373
decline in operating income in 1996 versus 1995, excluding the charges described
above. Operating income in Asia Pacific declined as well, excluding the special
items, reflecting costs associated with the expansion of the Company's business
infrastructure in China and other emerging markets.

Operating costs, excluding the special items described above, increased to
$746,657 in 1996 from $675,062 in 1995, reflecting higher costs associated with
geographic expansion in Asia Pacific and higher production and other costs
related to the scanning transition in EMEA, partially offset by lower expenses
in the U.S.

Selling and administrative expenses increased 0.7% to $490,658 in 1996 from
$486,992 in 1995. This increase resulted from higher expenses in Asia Pacific to
support expansion, offset in part by expense reductions in the U.S.


                                      [F-2]
<PAGE>

ACNielsen reported other income--net of $2,339 in 1996 compared with other
expense--net of $7,040 in 1995, primarily reflecting reduced interest expense,
as a result of a lower level of short-term borrowings in Latin America and lower
foreign currency translation losses in highly inflationary countries.

The following discusses results on a geographic basis and excludes the following
1995 special charges: $107,000 in the U.S., $1,870 in Canada/Latin America,
$28,400 in EMEA, $900 in Asia Pacific and $14,000 in ACNielsen Japan; and
incremental provision for postemployment benefits: $16,500 in the U.S., $2,000
in Canada/Latin America, and $13,400 in EMEA.

Total Americas revenue increased 6.4% in 1996 to $472,038 from $443,561 in 1995,
and its operating income increased to $17,298 from an operating loss of $26,634,
almost entirely as a result of improvements in the U.S. business, including
substantial cost reductions. Revenue in the U.S. increased 4.4% to $286,522 in
1996 from $274,552 in 1995, reflecting increases in retail measurement and
consumer panel services, partially offset by lower sales in merchandising
services (services to retailers) as a result of increased competitive pressures.
The operating loss for the U.S. decreased to $4,912 in 1996 from an operating
loss of $49,471 in 1995, reflecting substantial productivity improvements from
workforce reductions and other reengineering actions, and lower depreciation and
amortization expense. In Canada/Latin America, revenue increased 9.8% to
$185,516 from $169,009; however, operating income of $22,210 in 1996 was
essentially flat compared with $22,837 in 1995, reflecting costs to install
television audience measurement services in Latin America.

EMEA's revenue increased 2.5% to $597,669 in 1996 from $583,269 in 1995. The
revenue increase reflected expanded sales of modeling and analytical services,
consumer panel services and causal information in the retail tracking business,
partially offset by the unfavorable effect of currency translation. Excluding
the effect of the stronger dollar, revenue growth for the region was 4.1%.
Operating income declined to $21,828 from $36,201 in 1995, reflecting expenses
incurred to improve customer service, data quality and delivery.

Asia Pacific's revenue increased 17.2% to $254,082 in 1996, from $216,875 in
1995, reflecting broad-based revenue gains in customized research, media
measurement and retail measurement services. Operating income, however, declined
to $4,762 from $12,595 in 1995, primarily due to higher costs associated with
geographic expansion in China and other new markets, integration costs
associated with acquisitions, particularly in Australia, and significant
competitive pressures and reduced margins in customized research in both
Australia and North Asia.

ACNielsen Japan's operating revenue decreased 7.4% to $34,855 in 1996 from
$37,640 in 1995, reflecting the unfavorable effect of currency translation.
Excluding the effect of currency translation, revenue increased 7.4% as new
revenue was added from retail scanning and beverage services. ACNielsen Japan
reported a lower operating loss of $15,733 in 1996, compared with a loss of
$22,100 in 1995, reflecting improved revenue, lower employee-related costs and
the impact of currency translation.

Income Taxes--The Company's income tax provision increased to $32,647 in 1997
from $14,650 in 1996. Excluding the impact on the tax provision of the special
charge and gains on sales of investments, the effective tax rate for 1997 was
45.2%, compared with 48.0% in 1996. The decrease in the effective tax rate
reflected the impact of tax planning strategies. In 1995, the Company did not
recognize benefits on U.S. losses since the Company did not believe it was more
likely than not that such benefits could be recognized on a separate-company
basis. In 1996, U.S. losses through the Distribution Date were realized by D&B,
and accordingly, the related tax benefit was reflected by the Company through
divisional equity. (See Note 9 to the Consolidated Financial Statements.)


                                      [F-3]
<PAGE>

Non-U.S. Operating and Monetary Assets--ACNielsen operates globally. Nearly 80%
of ACNielsen's revenue was generated from non-U.S. operations during 1997 and
1996. During 1997, EMEA and Asia Pacific operations (including Japan)
contributed 42% and 21% of reported Company revenue, respectively. Primarily as
a result of these non-U.S. operations, changes in the value of local currencies
relative to the U.S. dollar may increase the volatility of the U.S. dollar
operating results. In addition, while the volatility in foreign currency markets
and interest rates in Southeast Asia has not significantly impacted the
Company's results during 1997, the difficult economic environment being
experienced by certain countries in that region could adversely affect the
Company's revenue in certain countries in the Asia Pacific region in the future.
In 1997, revenue generated in Southeast Asia accounted for approximately 6% of
the Company's consolidated revenue. In 1997 and 1996, foreign currency
translation decreased consolidated U.S. dollar revenue growth by approximately
6.1% and 1.7%, respectively. Operating income growth in 1997 was reduced by
approximately $11 million. The effect of such foreign currency fluctuations on
1996 operating income was not significant.

ACNielsen has entered into foreign exchange forward contracts to hedge against
significant known transactional exposures. (See Note 11 to the Consolidated
Financial Statements.)

Non-U.S. monetary assets are maintained in currencies other than the U.S.
dollar, principally in Canada, France, Spain, Australia and the United Kingdom.
Changes in the value of these currencies relative to the U.S. dollar are charged
or credited to shareholders' equity. In 1997, the economies of Brazil and
certain Eastern European countries were considered highly inflationary, and the
U.S. dollar was designated as the functional currency; therefore, translation
and transaction adjustments related to these countries were charged or credited
to other income (expense)--net. (See Note 2 to the Consolidated Financial
Statements.) In the first quarter of 1998, Brazil's operations will no longer be
considered highly inflationary. At December 31, 1997, monetary assets maintained
in countries in Southeast Asia were insignificant. The effect of exchange rate
changes decreased the U.S. dollar amount of cash and cash equivalents by $13,186
in 1997 and $6,387 in 1996.

Liquidity and Capital Resources--At December 31, 1997, cash and cash equivalents
totaled $205,726, an increase of $20,721 from December 31, 1996, and short-term
debt totaled $25,957, a decrease of $10,804 from December 31, 1996. The increase
in cash at December 31, 1997 reflected the receipt of $45,899 from the sale of
investments, offset by $30,184 paid for acquisition of businesses and $15,900
paid to settle certain pre-Distribution obligations, including non-U.S. income
and withholding taxes. In addition, cash payments in 1997 related to
postemployment benefit payments and other actions implemented in connection with
the 1995 special charge totaled $33,400. In 1998, the Company expects cash
outlays related to the 1997 special charge of $28,200. In addition, in December
1997, the Board of Directors authorized the Company to repurchase up to one
million shares of Company common stock from time to time on the open market.

Net cash provided by operating activities aggregated $93,870, $119,220 and
$21,465 in 1997, 1996 and 1995, respectively. The decrease in cash provided by
operating activities in 1997 reflected increased accounts receivable resulting
from increased local currency revenue and the payment of certain
pre-Distribution obligations for taxes and other items related to the
reorganization of D&B. The increase of $97,755 in net cash provided by operating
activities in 1996, compared with 1995, reflected improved collections of
accounts receivable, partially offset by higher non-U.S. taxes paid--net of
refunds ($34,242) and the payments related to the 1995 special charge ($30,711).
The increase in non-U.S. tax payments in 1996 is attributed to ACNielsen paying
certain non-U.S. taxes on behalf of D&B prior to the Distribution. Additionally,
cash provided by other working capital items in 1996 included the transfer from
D&B of pre-Distribution accruals for taxes and other items related to the
reorganization of D&B.

Net cash used in investing activities totaled $56,071 for 1997 compared with
$69,145 and $108,359 in 1996 and 1995, respectively. The decrease in cash usage
in 1997 of $13,074 reflected proceeds from sale of investments in excess of
amounts paid for business acquisitions of $15,715, and lower capital
expenditures and computer software expenditures. The decrease in cash usage in
1996 of $39,214 reflected lower capital expenditures, lower deferrals of project
costs (included in other investing) and lower payments for acquisition of
businesses, offset in part by an increase in purchased computer software.


                                      [F-4]
<PAGE>

Capital expenditures totaled $48,427, $65,503 and $86,862 in 1997, 1996 and
1995, respectively. The lower level of capital expenditures in 1997 reflected
the Company's active asset management program. The high level of capital
expenditures during 1995 was attributable primarily to higher expenditures in
Asia related to SRG's operations (acquired during 1994) and the acquisition of a
building in Brazil.

Net cash (used in) provided by financing activities totaled ($3,892), $51,749
and $87,777 in 1997, 1996 and 1995, respectively. The transfers from D&B in 1996
included cash received in connection with the Distribution. A high level of
funding from D&B was required in 1995 to fund capital spending.

As a subsidiary of D&B, funding for ACNielsen's U.S. and most non-U.S.
operations was provided by internally generated funds and financing obtained
through D&B. ACNielsen now provides for its normal capital and operating
expenditure needs through internally generated funds and existing cash reserves.
In addition, the Company maintains relationships with a worldwide network of
banks and has secured a line of credit sufficient to meet ACNielsen's short-term
cash requirements. (See Note 10 to the Consolidated Financial Statements.)
Management believes that the combination of cash flows from operations and bank
credit lines, as well as existing cash and cash equivalents, are sufficient to
support the Company's long-term cash requirements.

Year 2000

The Company relies on software and related technologies in the operation of its
business. Based on a comprehensive assessment, the Company determined that it
will be required to modify or replace significant portions of its software so
that its computer systems will be Year 2000 compliant. The Company is utilizing
internal and external resources to execute its Year 2000 compliance program.
Third-party contract programmers have been retained, and are presently
renovating and testing software. Renovation of code is scheduled to be
substantially complete by year end 1998, with testing and implementation of new
programs to be completed by mid-1999. The Company currently believes that it
will be able to modify or replace its affected systems in a timely manner and
with no significant disruptions to its operations.

Preliminary estimates of the total Year 2000 compliance costs to be incurred
with respect to the affected systems approximate $15,000 to $20,000 over the
costs of normal software upgrades and replacements. Maintenance and modification
costs will be expensed as incurred, while the costs of new software will be
capitalized and amortized over the software's useful life. Such costs are
expected to be incurred primarily in 1998. The incremental costs incurred in
1997 related to Year 2000 were not significant.

The Company also is communicating with its data suppliers and customers
regarding the Year 2000 issue. Failure by data suppliers to successfully address
the issue could result in delays in data becoming available to the Company for
use in its products and services. Failure by customers could disrupt their
ability to maximize their use of such products and services. The Company is
currently unable to determine the effect, if any, that such failures might have
on the Company's operations or future business results.

Dividends--The payment and level of cash dividends by ACNielsen is subject to
the discretion of the Board of Directors of ACNielsen and to the restrictions
imposed by the Indemnity and Joint Defense Agreement. (See Note 15 to the
Consolidated Financial Statements.) In addition, the bank credit agreement
prohibits the Company from paying cash dividends. ACNielsen has not paid cash
dividends since the Distribution and currently does not anticipate paying cash
dividends in the near future. Future dividend decisions will be based on, and
affected by, a number of factors, including the operating results and financial
requirements of ACNielsen, as well as restrictions under agreements. There can
be no assurance that any dividends will be declared or paid.

Common Stock Information--The Company's common stock (symbol ART) is listed on
the New York Stock Exchange. During the year ended December 31, 1997, and the
two months ended December 31, 1996, 45,113,800 and 23,986,600 shares were
traded, respectively. The number of shareholders of record at January 31, 1998
and 1997 were 9,676 and 11,372, respectively. The high and low prices per share
during the period the Company's stock traded "regular way" during 1996 were
$185/8 and $141/2. The following summarizes the high and low prices per share as
reported in the periods shown:

                                                         -----------------------
                                                           High          Low
================================================================================
First Quarter                                            $17 1/8       $14 5/8
Second Quarter                                           $19 5/8       $14 1/8
Third Quarter                                            $24 3/16      $19 
Fourth Quarter                                           $24 5/8       $21 15/16
================================================================================


                                      [F-5]
<PAGE>

Report of Independent Public Accountants

To the Board of Directors and Shareholders of 
ACNielsen Corporation:

We have audited the accompanying Consolidated Balance Sheets of ACNielsen
Corporation and its subsidiaries (a Delaware corporation) (the "Company") as of
December 31, 1997 and 1996, and the related Consolidated Statements of
Operations, Cash Flows and Shareholders' Equity for the years then ended. These
financial statements are the responsibility of the Company's management. Our
responsibility is to express an opinion on these financial statements based on
our audits. The financial statements of the Company for the year ended December
31, 1995, were audited by other auditors whose report dated September 16, 1996
expressed an unqualified opinion on those statements.

We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the consolidated financial statements referred to above present
fairly, in all material respects, the financial position of the Company as of
December 31, 1997 and 1996, and the results of its operations and its cash flows
for the years then ended in conformity with generally accepted accounting
principles.

                                              Arthur Andersen LLP

Stamford, Connecticut
February 18, 1998


Management's Responsibility for Financial Statements

Management is responsible for the preparation, integrity and objectivity of the
consolidated financial statements and other financial information presented in
this report. The accompanying consolidated financial statements were prepared in
accordance with generally accepted accounting principles, applying certain
estimates and judgments as required.

ACNielsen's internal controls are designed to provide reasonable assurance as to
the integrity and reliability of the financial statements and to adequately
safeguard, verify and maintain accountability of assets. Such controls are based
on established written policies and procedures, are implemented by trained,
skilled personnel with an appropriate segregation of duties and are monitored
through a comprehensive internal audit program. These policies and procedures
prescribe that the Company and all its employees are to maintain the highest
ethical standards and that its business practices throughout the world are to be
conducted in a manner which is above reproach.

Arthur Andersen LLP, independent auditors, are retained to audit ACNielsen's
financial statements. Their accompanying report is based on audits conducted in
accordance with generally accepted auditing standards, which include the
consideration of the Company's internal controls to establish a basis for
reliance thereon in determining the nature, timing and extent of audit tests to
be applied.

The Board of Directors exercises its responsibility for these financial
statements through its Audit and Finance Committee, which consists entirely of
independent non-management Board members. The Audit and Finance Committee meets
periodically with the independent auditors and the internal auditors, both
privately and with management present, to review accounting, auditing, internal
controls and financial reporting matters.



/s/ Nicholas L. Trivisonno

Nicholas L. Trivisonno
Chairman and Chief Executive Officer



/s/ Robert J. Chrenc

Robert J. Chrenc
Executive Vice President and Chief Financial Officer


                                      [F-6]
<PAGE>

ACNIELSEN CORPORATION
Consolidated Statements of Operations

<TABLE>
<CAPTION>
                                                            Years Ended December 31,
                                                   -----------------------------------------
(Amounts in thousands, except per share data)          1997           1996           1995
============================================================================================
<S>                                                <C>            <C>            <C>        
Operating Revenue                                  $ 1,391,587    $ 1,358,644    $ 1,281,345
- - --------------------------------------------------------------------------------------------
Costs and Expenses:
  Operating Costs                                      749,385        746,657        706,962
  Selling and Administrative Expenses                  488,588        490,658        486,992
  Depreciation and Amortization                         92,858         93,174        119,229
  Special Charges                                       36,000             --        152,170
- - --------------------------------------------------------------------------------------------
Total Costs and Expenses                             1,366,831      1,330,489      1,465,353
- - --------------------------------------------------------------------------------------------
Operating Income (Loss)                                 24,756         28,155       (184,008)
- - --------------------------------------------------------------------------------------------
Interest Income                                          8,431          8,357         10,025
Interest Expense                                        (3,180)        (5,209)       (14,735)
Gain on Sale of Investments                             39,039             --             --
Other Expense--Net                                        (502)          (809)        (2,330)
- - --------------------------------------------------------------------------------------------
Other Income (Expense)--Net                             43,788          2,339         (7,040)
- - --------------------------------------------------------------------------------------------
Income (Loss) Before Provision for Income Taxes         68,544         30,494       (191,048)
Provision for Income Taxes                              32,647         14,650         39,836
- - --------------------------------------------------------------------------------------------
Net Income (Loss)                                  $    35,897    $    15,844    $  (230,884)
============================================================================================
Actual and Pro Forma Earnings (Loss)
  Per Share of Common Stock:
     Basic                                         $       .63    $       .28    $     (4.09)
     Diluted                                       $       .62    $       .28    $     (4.09)
============================================================================================
Actual and Pro Forma
  Weighted-Average Number of Shares Outstanding:
     Basic                                              57,139         56,712         56,507
     Diluted                                            58,369         56,982         56,507
============================================================================================
</TABLE>

The accompanying notes are an integral part of the consolidated financial
statements.


                                      [F-7]
<PAGE>

ACNIELSEN CORPORATION
Consolidated Balance Sheets

<TABLE>
<CAPTION>
                                                                                    December 31,
                                                                             --------------------------
(Dollar amounts in thousands)                                                    1997          1996
=======================================================================================================
<S>                                                                          <C>            <C>        
Assets
Current Assets
Cash and Cash Equivalents                                                    $   205,726    $   185,005
Accounts Receivable--Net                                                         260,821        270,603
Other Current Assets                                                              38,423         30,822
- - -------------------------------------------------------------------------------------------------------
  Total Current Assets                                                           504,970        486,430
- - -------------------------------------------------------------------------------------------------------
Marketable Securities and Other Investments                                       10,281         26,352
- - -------------------------------------------------------------------------------------------------------
Property, Plant and Equipment--Net                                               165,660        186,053
- - -------------------------------------------------------------------------------------------------------
Other Assets--Net
Prepaid Pension                                                                   57,425         46,743
Computer Software                                                                 25,288         37,858
Intangibles and Other Assets                                                      55,001         48,610
Goodwill                                                                         220,483        204,022
- - -------------------------------------------------------------------------------------------------------
  Total Other Assets--Net                                                        358,197        337,233
- - -------------------------------------------------------------------------------------------------------
Total Assets                                                                 $ 1,039,108    $ 1,036,068
=======================================================================================================
Liabilities and Shareholders' Equity
Current Liabilities
Accounts Payable                                                             $    86,908    $    84,680
Short-Term Debt                                                                   25,957         36,761
Accrued and Other Current Liabilities                                            313,864        260,606
Accrued Income Taxes                                                              42,385         64,268
- - -------------------------------------------------------------------------------------------------------
  Total Current Liabilities                                                      469,114        446,315
- - -------------------------------------------------------------------------------------------------------
Postretirement and Postemployment Benefits                                        49,400         78,924
Deferred Income Taxes                                                             27,609         32,523
Other Liabilities                                                                 32,881         24,360
- - -------------------------------------------------------------------------------------------------------
  Total Liabilities                                                              579,004        582,122
- - -------------------------------------------------------------------------------------------------------
Commitments and Contingencies
- - -------------------------------------------------------------------------------------------------------
Shareholders' Equity

Preferred Stock--par value $.01 per share, authorized--5,000,000 shares;
  outstanding--none                                                                   --             --

Common Stock--par value $.01 per share, authorized--150,000,000 shares;
  issued--57,730,273 and 57,124,419 shares for 1997 and 1996, respectively           577            571

Series Common Stock--par value $.01 per share, authorized--
  5,000,000 shares; issued--none                                                      --             --
Additional Paid-in Capital                                                       471,493        461,193
Retained Earnings                                                                 43,620          7,723
Treasury Stock, at cost, 266,666 shares in 1997 and 1996                          (3,966)        (3,966)
Cumulative Translation Adjustment                                                (51,620)       (17,658)
Unrealized Gains on Investments--Net                                                  --          6,083
- - -------------------------------------------------------------------------------------------------------
  Total Shareholders' Equity                                                     460,104        453,946
- - -------------------------------------------------------------------------------------------------------
Total Liabilities and Shareholders' Equity                                   $ 1,039,108    $ 1,036,068
=======================================================================================================
</TABLE>

The accompanying notes are an integral part of the consolidated financial
statements.


                                      [F-8]
<PAGE>

ACNIELSEN CORPORATION
Consolidated Statements of Cash Flows

<TABLE>
<CAPTION>
                                                                        Years Ended December 31,
                                                                  -----------------------------------
(Dollar amounts in thousands)                                        1997         1996        1995
=====================================================================================================
<S>                                                               <C>          <C>          <C>       
Cash Flows from Operating Activities:
Net Income (Loss)                                                 $  35,897    $  15,844    $(230,884)
Reconciliation of Net Income (Loss) to Net Cash
  Provided by Operating Activities:
     Depreciation and Amortization                                   92,858       93,174      119,229
     Deferred Income Taxes                                            7,062       11,598      (15,603)
     Restructuring Payments                                              --          (45)     (10,065)
     Special Charges                                                 36,000           --      152,170
     Payments Related to 1995 Special Charge                        (33,400)     (30,711)          --
     Postemployment Benefit Expense                                     227        3,077       36,168
     Postemployment Benefit Payments                                (15,495)     (21,275)     (50,290)
     Net Increase in Accounts Receivable                            (10,609)        (802)     (32,461)
     Gain on Sale of Investments                                    (39,039)          --           --
     Net Decrease in Other Working Capital Items                     28,249       58,682       54,489
     Other                                                           (7,880)     (10,322)      (1,288)
- - -----------------------------------------------------------------------------------------------------
Net Cash Provided by Operating Activities                            93,870      119,220       21,465
- - -----------------------------------------------------------------------------------------------------
Cash Flows from Investing Activities:
Proceeds from Sale of Investments                                    45,899           --           --
Payments for Acquisition of Businesses (excluding cash and cash
  equivalents acquired of $2,270 in 1997)                           (30,184)        (946)     (11,466)
Capital Expenditures                                                (48,427)     (65,503)     (86,862)
Additions to Computer Software                                      (14,774)     (24,450)     (20,535)
Decrease in Other Investments                                           289        2,530        2,199
Other                                                                (8,874)      19,224        8,305
- - -----------------------------------------------------------------------------------------------------
Net Cash Used in Investing Activities                               (56,071)     (69,145)    (108,359)
- - -----------------------------------------------------------------------------------------------------
Cash Flows from Financing Activities:
Net Transfers from The Dun & Bradstreet Corporation                      --       46,210      101,140
(Decrease) Increase in Short-Term Borrowings                         (9,718)       9,758      (11,731)
Treasury Stock Purchases                                                 --       (3,966)          --
Proceeds from the Sale of Common Stock under Option Plans             5,700        1,335           --
Other                                                                   126       (1,588)      (1,632)
- - -----------------------------------------------------------------------------------------------------
Net Cash (Used in) Provided by Financing Activities                  (3,892)      51,749       87,777
- - -----------------------------------------------------------------------------------------------------
Effect of Exchange Rate Changes on Cash and Cash Equivalents        (13,186)      (6,387)       3,649
- - -----------------------------------------------------------------------------------------------------
Increase in Cash and Cash Equivalents                                20,721       95,437        4,532
Cash and Cash Equivalents, Beginning of Year                        185,005       89,568       85,036
- - -----------------------------------------------------------------------------------------------------
Cash and Cash Equivalents, End of Year                            $ 205,726    $ 185,005    $  89,568
=====================================================================================================

Supplemental Disclosure of Cash Flow Information:
Cash Paid During the Year for Interest                            $   3,014    $   5,272    $  14,713
Cash Paid During the Year for Income Taxes                        $  42,101    $  57,736    $  19,882
=====================================================================================================
</TABLE>

The accompanying notes are an integral part of the consolidated financial
statements.


                                      [F-9]
<PAGE>

ACNIELSEN CORPORATION
Consolidated Statements of Shareholders' Equity

<TABLE>
<CAPTION>
                                                                                                    Treasury Stock,   
                                                         Common Stock        Additional                 at Cost           Cumulative
(Dollar amounts in thousands)         Divisional     --------------------     Paid-in   Retained  -------------------    Translation
Three Years Ended December 31, 1997     Equity       Shares        Amount     Capital   Earnings  Shares       Amount    Adjustment 
====================================================================================================================================
<S>                                    <C>          <C>             <C>       <C>        <C>      <C>          <C>        <C>       
Balance, January 1, 1995               $ 535,842                                                                          $(36,443) 
   Net Loss                             (230,884)                                                                                   
   Unrealized Loss                                                                                                                  
   Net Transfers from The Dun &
      Bradstreet Corporation             101,140                                                                                    
   Cumulative Translation
      Adjustment                                                                                                            10,161  
- - ------------------------------------------------------------------------------------------------------------------------------------
Balance, December 31, 1995               406,098                                                                           (26,282) 
   Net Income for period ended
      October 31, 1996                     8,121                                                                                    
   Unrealized Gain                                                                                                                  
   Net Transfers from The Dun &
      Bradstreet Corporation              46,210                                                                                    
   Cumulative Translation
      Adjustment                                                                                                             4,526  
   Stock Distribution to Holders
      of Dun & Bradstreet Stock         (460,429)   57,019,180      $570      $459,859
- - ------------------------------------------------------------------------------------------------------------------------------------
Balance, November 1, 1996                           57,019,180       570       459,859                                     (21,756) 
   Net Income for period ended
      December 31, 1996                                                                  $ 7,723                                    
   Treasury Stock Purchased                                                                       266,666      $(3,966)             
   Unrealized Loss                                                                                                                  
   Activity under Stock Plans
      including Tax Benefits                           105,239         1         1,334                                              
   Cumulative Translation
      Adjustment                                                                                                             4,098  
- - ------------------------------------------------------------------------------------------------------------------------------------
Balance, December 31, 1996                          57,124,419       571       461,193     7,723  266,666       (3,966)    (17,658) 
   Net Income                                                                             35,897                                    
   Realized Gain                                                                                                                    
   Activity under Stock Plans
      including Tax Benefits                           605,854         6        10,300                                              
   Cumulative Translation
      Adjustment                                                                                                           (33,962) 
- - ------------------------------------------------------------------------------------------------------------------------------------
Balance, December 31, 1997                          57,730,273      $577      $471,493   $43,620  266,666      $(3,966)   $(51,620) 
====================================================================================================================================
</TABLE>

                                          Unrealized
(Dollar amounts in thousands)           Gains (Losses)     Total
Three Years Ended December 31, 1997     on Investments    Equity
===================================================================
Balance, January 1, 1995                   $  (964)     $ 498,435
   Net Loss                                              (230,884)
   Unrealized Loss                          (1,321)        (1,321)
   Net Transfers from The Dun &
      Bradstreet Corporation                              101,140
   Cumulative Translation
      Adjustment                                           10,161
- - -------------------------------------------------------------------
Balance, December 31, 1995                  (2,285)       377,531
   Net Income for period ended
      October 31, 1996                                      8,121
   Unrealized Gain                           9,324          9,324
   Net Transfers from The Dun &
      Bradstreet Corporation                               46,210
   Cumulative Translation
      Adjustment                                            4,526
   Stock Distribution to Holders
      of Dun & Bradstreet Stock       
- - -------------------------------------------------------------------
Balance, November 1, 1996                    7,039        445,712
   Net Income for period ended
      December 31, 1996                                     7,723
   Treasury Stock Purchased                                (3,966)
   Unrealized Loss                            (956)          (956)
   Activity under Stock Plans
      including Tax Benefits                                1,335
   Cumulative Translation
      Adjustment                                            4,098
- - -------------------------------------------------------------------
Balance, December 31, 1996                   6,083        453,946
   Net Income                                              35,897
   Realized Gain                            (6,083)        (6,083)
   Activity under Stock Plans
      including Tax Benefits                               10,306
   Cumulative Translation
      Adjustment                                          (33,962)
- - -------------------------------------------------------------------
Balance, December 31, 1997                              $ 460,104
===================================================================

The accompanying notes are an integral part of the consolidated financial
statements.


                                      [F10]
<PAGE>

ACNIELSEN CORPORATION
Notes to Consolidated Financial Statements
(Dollar amounts in thousands, except per share data)

Note 1. Basis of Presentation

Effective on November 1, 1996 (the Distribution Date), ACNielsen Corporation
(the Company) became an independent, publicly-owned company as a result of the
distribution by The Dun & Bradstreet Corporation (D&B) of the Company's $.01 par
value Common Stock, at a distribution ratio of one share for three shares (the
Distribution). Prior to the Distribution, the Company was formed as a
wholly-owned subsidiary of D&B for the purpose of effecting the Distribution.
Included in this transaction was the transfer of the former D&B businesses and
operations that now comprise the Company, and substantially all of the assets
and liabilities of such businesses. For purposes of these financial statements,
all references to the Company include the assets and liabilities related to the
businesses that were transferred to the Company prior to the Distribution.

The Balance Sheets, as of December 31, 1997 and 1996, and the Statement of
Operations for the year ended December 31, 1997, are presented on a consolidated
basis. The Statement of Operations for the year ended December 31, 1996,
includes the combined results of operations of the ACNielsen businesses under
D&B for the ten months prior to the Distribution Date and the consolidated
results of operations of the Company for the two month period ended December 31,
1996. The financial statements for periods prior to the Distribution Date are
presented on a combined basis and have been prepared using D&B's historical
basis of accounting for the assets and liabilities and historical results of
operations related to the Company's businesses, except for accounting for income
taxes (see Note 2 to the Consolidated Financial Statements).

The financial statements generally reflect the financial position, results of
operations, and cash flows of the Company as if it were a separate entity for
all periods presented. The financial statements prior to the Distribution
include allocations of certain D&B Corporate assets (including prepaid pension
assets) and liabilities (including pension and postretirement benefits), and
expenses (including cash management, legal, accounting, tax, employee benefits,
insurance services, data services and other D&B Corporate overhead) relating to
the Company's businesses that were transferred to the Company from D&B.
Management believes these allocations are reasonable. However, the financial
information included herein may not necessarily reflect the financial position,
results of operations, and cash flows of the Company in the future or what they
would have been had the Company been a separate entity during the periods prior
to the Distribution.

For purposes of governing certain of the ongoing relationships between the
Company, D&B and Cognizant Corporation (Cognizant, another corporation spun off
by D&B) after the Distribution and to provide for orderly transition, the
Company, D&B and Cognizant entered into various agreements including a
Distribution Agreement, Employee Benefits Agreement, Tax Allocation Agreement,
Indemnity and Joint Defense Agreement, TAM (Television Audience Measurement)
Master Agreement, Shared Transaction Services Agreements, Intellectual Property
Agreement, Transition Services Agreement and Data Services Agreements.

Note 2. Summary of Significant Accounting Policies 

Principles of Consolidation. Investments in companies over which the Company has
significant influence but not a controlling interest are carried at equity. The
effects of all significant intercompany transactions have been eliminated. The
financial statements of subsidiaries outside the United States and Canada
reflect a fiscal year ending November 30 to facilitate timely reporting of the
Company's financial results.

Cash Equivalents and Marketable Securities. Investments that are highly liquid
and mature within 90 days of purchase date are considered cash equivalents. At
December 31, 1997 and 1996, all marketable securities are classified as
"available for sale" and therefore are reported at fair value, with net
unrealized gains and losses reported in equity.

Property, Plant and Equipment. Buildings, computer hardware and other equipment
are depreciated over their estimated useful lives using principally the
straight-line method. Leasehold improvements are amortized on a straight-line
basis over the shorter of the term of the lease or the estimated useful life of
the improvement.

Computer Software. Certain internal costs incurred in the development of
computer software are capitalized. Capitalization ceases and amortization starts
when the product is available for general release to customers. Costs incurred
to establish technological feasibility of a computer software product are
expensed in the periods in which they are incurred. In addition, computer
software includes amounts purchased for internal use. Computer software costs
are being amortized on a product by product basis, over three to five years.
Annual amortization is the greater of the amount computed using (a) the ratio
that gross revenue for a product bears to the total of current and anticipated
future gross revenue for that product or (b) the straight-line method over the
remaining estimated economic life of the product.

Other Intangibles. Other intangibles include customer lists and consumer panel
database development. Other intangibles are amortized, using principally the
straight-line method, over five to twenty years.

Goodwill. Goodwill represents the excess purchase price over the fair value of
identifiable net assets of businesses acquired and is amortized on a
straight-line basis over five to 40 years. The Company reviews the
recoverability of goodwill based on estimated undiscounted future cash flows
from operating activities compared with the carrying value of goodwill and
recognizes any impairment on the basis of such comparison. The recognition and
measurement of goodwill impairment is assessed at the business unit level.


                                      [F-11]
<PAGE>

Impairment of Long-Lived Assets. Long-lived assets and certain identifiable
intangibles are reviewed for impairment whenever events or changes in
circumstances indicate that the carrying amount of an asset may not be
recoverable. An impairment loss is recognized when the sum of undiscounted
expected future cash flows is less than the carrying amount of such assets. The
measurement for such impairment loss is then based on the fair value of the
asset.

Revenue Recognition. Retail Measurement Service products generally have contract
terms of one to three years. The base contract revenue from the first commitment
period is recognized ratably over the initial contract term. Revenue from
remaining years of multi-year contracts, extensions and renewals are recognized
ratably over their extension periods. After the initial commitment, the contract
generally continues indefinitely, unless canceled by the client with a minimum
of three months' prior written notice.

Revenue for customized research and special modeling and analytical services is
recognized as services are performed.

Consumer Panel products generally have contract terms of one year with revenue
recognized over the term of the contract on a straight-line basis.

International Media Services are generally provided over longer periods with
revenue recognized on a straight-line basis over the contract term. The
contracts are cancelable by the client only with significant penalties.

Foreign Currency Translation. For all operations outside the United States where
the Company has designated the local currency as the functional currency, assets
and liabilities are translated using end-of-period exchange rates; revenue and
expenses are translated using average rates of exchange. For these countries,
currency translation adjustments are accumulated in a separate component of
shareholders' equity, whereas realized transaction gains and losses are
recognized in other income (expense)--net. For operations in countries that are
considered to be highly inflationary, where the U.S. dollar is designated as the
functional currency, monetary assets and liabilities are translated using
end-of-period exchange rates, nonmonetary accounts are translated using
historical exchange rates, and all translation and transaction adjustments are
recognized in other income (expense)--net. Foreign exchange losses charged to
expense amounted to $502, $809 and $1,677 for 1997, 1996, and 1995,
respectively.

The Company has significant operations in non-U.S. countries. Therefore, changes
in the value of foreign currencies affect the Company's financial statements
when translated into U.S. dollars.

Income Taxes. The Company recognizes income taxes during the year in which
transactions enter into the determination of financial statement income, with
deferred taxes being provided for temporary differences between amounts of
assets and liabilities for financial reporting purposes and such amounts as
measured by tax laws.

In accordance with the Tax Sharing Agreement, the Company is liable for Federal,
State and non-U.S. income tax liabilities beginning after the Distribution Date.
In addition, the Company is liable for certain non-U.S. tax liabilities arising
prior to the Distribution. Prior to the Distribution, the Company was included
in the Federal and certain state and non-U.S. income tax returns of D&B.

Stock-Based Compensation. The Company accounts for stock-based compensation as
prescribed by Accounting Principles Board Opinion No. 25. Pro forma net income
and earnings per share amounts, as if the fair value based accounting method in
Statement of Financial Accounting Standards ("SFAS") No. 123 had been applied,
are disclosed in Note 8 to the Consolidated Financial Statements.

Divisional Equity. Divisional equity includes historical investments and
advances from D&B, including net transfers to/from D&B, third party liabilities
paid on behalf of the Company by D&B and amounts due to/from D&B for services
and other charges, as well as current period income/loss, through the
Distribution Date.

Estimates. The preparation of financial statements in conformity with generally
accepted accounting principles requires management to make estimates and
assumptions that affect the reported amounts of assets, liabilities, revenues
and expenses and the disclosure of contingent assets and liabilities. Actual
results could differ from those estimates.

Earnings (Loss) Per Share. In 1997, the Company adopted SFAS No. 128, "Earnings
Per Share," which replaces the calculation of primary and fully diluted earnings
per share with basic and diluted earnings per share. Unlike primary earnings per
share, basic earnings per share excludes any dilutive effects of stock options.
Earnings per share amounts for all periods have been restated to conform with
SFAS No. 128. Earnings per share for periods after October 31, 1996 have been
computed based on the average number of ACNielsen shares outstanding and common
stock equivalents. Earnings per share for periods prior to October 31, 1996 have
been computed using the average number of D&B shares outstanding during the
periods and common stock equivalents, adjusted for the one-for-three
distribution ratio.


                                      [F-12]
<PAGE>

New Accounting Pronouncements. In 1997, the Financial Accounting Standards Board
("FASB") issued SFAS No. 130, "Reporting Comprehensive Income." SFAS No. 130
establishes standards for reporting and display of comprehensive income and its
components in the financial statements. In addition, the FASB issued SFAS No.
131, "Disclosures about Segments of an Enterprise and Related Information." SFAS
No. 131 establishes standards for reporting certain information about each
segment of the Company. SFAS No. 130 and SFAS No. 131 are effective for fiscal
years beginning after December 31, 1997. The adoption of SFAS No. 130 and SFAS
No. 131 will not affect the Company's results of operations, cash flows, or
financial position.

Reclassifications. Certain prior-year amounts have been reclassified to conform
with the current-year presentation.

Note 3. Special Charges 

In the fourth quarter of 1997, the Company recorded a special charge of $36,000.
The charge consisted of costs to reduce workforce levels, primarily in Japan, as
well as consolidate facilities and rationalize certain product lines in Japan
and other Asia Pacific markets. It also included costs to revalue certain assets
in Europe, Latin America and Asia Pacific. The plans were designed to achieve
long-term productivity improvements, rationalize the Company's product lines and
reduce costs in these regions. The charge included $18,300 to rationalize
certain product lines, including asset revaluations of $7,800, $12,400 to reduce
workforce levels and $5,300 to consolidate real estate and reduce facilities
costs.

The actions will be implemented throughout 1998, and cash payments related to
the charge are expected to be $28,200. The Company expects the full impact of
the actions to be realized starting in 1999, with annual savings at that time of
approximately $12,000.

In the fourth quarter of 1995, the Company recorded a special charge of
$152,170. This charge primarily reflected an impairment loss in connection with
the adoption of the provisions of SFAS No. 121, "Accounting for the Impairment
of Long-Lived Assets and for Long-Lived Assets to be Disposed Of" ($74,370), a
provision for postemployment benefits ($14,300) under D&B's severance plan, an
accrual for contractual obligations that have no future economic benefits
($55,800) and other asset revaluations ($7,700). In 1997 and 1996, payments
relating to the accrued contractual obligations totaled $27,682 and $24,974,
respectively. No payments relating to the accrued contractual obligations were
made in 1995.

SFAS No. 121 requires that long-lived assets and certain intangibles be reviewed
for impairment whenever events or changes in circumstances indicate that the
carrying amount of an asset may not be recoverable. In connection with this
review, the Company recorded an impairment loss of $74,370, reflecting the
revaluation of certain fixed assets, administrative and production systems and
other intangibles that will be replaced or will no longer be used by the
Company.

The provision for postemployment benefits of $14,300 represents the cost of
workforce reductions. The accrual for contractual obligations that have no
future economic benefits of $55,800 relates to the acquisition of certain
information and services that are no longer used by the Company, and the other
asset revaluations of $7,700 are necessitated based on an evaluation of the new
business initiatives.

This special charge evolved from D&B's annual budget and strategic planning
process, which included a review of D&B's underlying cost structure, products
and services and assets used in the business. Based upon such analysis,
management having the authority to approve such business decisions committed in
December 1995 to a plan to discontinue certain product lines and dispose of
certain other assets, resulting in the charge. These decisions were not reversed
or modified as a result of D&B's reorganization plan, which was reviewed and,
subject to certain conditions, approved by the Board of Directors of D&B on
January 9, 1996.

Note 4. Sale of Investments

In the fourth quarter of 1997, the Company sold its investments in Manugistics
Group, Inc., a provider of software and services for supply-chain management,
and GeoQuest International Holdings, Inc., a holding company whose principal
business provides information services to the energy industry, resulting in a
total pre-tax gain of $39,039 ($28,200 after-tax), which is included in Other
Income--Net. Combined cash proceeds from the sales totaled $45,899.

Note 5. Acquisitions

In 1997, 1996, and 1995, the Company acquired interests in various companies in
separate transactions that were accounted for as purchases.

The aggregate purchase price of such acquisitions totaled $39,674 in 1997,
including issuance of a $4,000 promissory note payable from 1999 to 2001 and
other contractual obligations of $5,026 payable in 1998 and 1999. In 1997, the
largest acquisition was Entertainment Data, Inc. (EDI), a provider of box office
information for the motion picture industry. The purchase price was $26,912. The
1997 balance sheet reflects a preliminary purchase price allocation for the EDI
net assets that will be finalized in 1998. The Company also acquired or
increased its ownership in businesses in South Africa, Turkey, India, and
Israel. The aggregate purchase price of acquisitions made in 1996 and 1995
totaled $1,907 and $11,466, respectively.


                                      [F-13]
<PAGE>

The results of operations of all purchases are included in the Consolidated
Statements of Operations from dates of acquisition. Had the acquisitions made in
1997, 1996 and 1995 been consummated on January 1 of the year preceding the year
of acquisition, the results of these operations would not have had a significant
impact on the Company's consolidated results of operations for any of the years
presented.

Note 6. Pension and Other Benefit Plans

Defined Benefit Plans

The Company has a defined benefit pension plan covering substantially all
employees in the United States. The benefits to be paid to employees under this
plan are based on notional account balances which are increased annually by
pay-related and interest credits. Pension costs are determined actuarially and
funded to the extent allowable under the Internal Revenue Code (IRC).
Supplemental plans in the United States are maintained to provide retirement
benefits to eligible employees in excess of levels allowed by the IRC.

The Company's subsidiaries outside the United States provide retirement benefits
for employees consistent with local practices, primarily using defined benefit
or termination indemnity plans.

At the Distribution Date, the Company assumed responsibility for pension
benefits for active employees of the Company and established separate retirement
plans for its employees; the responsibility for all others, principally
retirees, remained with D&B. An allocation of assets and liabilities for such
active employee benefits has been included in the consolidated financial
statements.

Prior to the Distribution Date, the Company's United States employees
participated in D&B's defined benefit pension plan covering substantially all
employees in the United States. The benefits to be paid to employees under the
plan were based on years of credited service and average final compensation.

The Company accounted for the plan as a multi-employer plan. Accordingly, the
Company has recorded pension costs as allocated by D&B totaling $1,301 for the
ten months ended October 31, 1996, and $882 for the year 1995.

The components of net United States pension income for the periods subsequent to
the Distribution Date and net non-United States pension costs for the years
ending 1997, 1996 and 1995 are as follows:

                                                         Two Months
                                           Year Ended      Ended
                                          December 31,  December 31,
                                          --------------------------
United States Plans                           1997         1996
====================================================================
Service cost on benefits earned           
  during the year                           $  2,020     $   314
Interest cost on projected                
  benefit obligation                           2,920         513
Actual return on plan assets                 (10,489)       (726)
Net amortization and deferral                  5,385        (141)
- - --------------------------------------------------------------------
Net periodic pension (income)               $   (164)    $   (40)
====================================================================
                                          
                                      
                                                  Year Ended December 31,
                                            ---------------------------------
Non-United States Plans                       1997        1996        1995
================================================================================
Service cost on benefits earned       
  during the year                           $  6,746    $  6,904    $  6,917
Interest cost on projected            
  benefit obligation                          13,676      13,929      13,465
Actual return on plan assets                 (17,686)    (17,860)    (15,692)
Net amortization and deferral                   (488)       (354)       (398)
- - --------------------------------------------------------------------------------
Net periodic pension costs                  $  2,248    $  2,619    $  4,292
================================================================================


                                      [F-14]
<PAGE>

The following table sets forth the funded status and amounts recognized in the
Company's Consolidated Balance Sheets at December 31, 1997 and 1996:

<TABLE>
<CAPTION>
                                                                     ---------------------------------------------------------------
                                                                                  1997                            1996
                                                                     ---------------------------------------------------------------
                                                                     Assets Exceed    Accumulated    Assets Exceed    Accumulated
                                                                      Accumulated   Benefits Exceed   Accumulated   Benefits Exceed
                                                                       Benefits         Assets         Benefits         Assets
====================================================================================================================================
<S>                                                                   <C>             <C>              <C>             <C>       
UNITED STATES PLANS
Fair Value of Plan Assets                                             $  60,115                        $  50,266                 
- - ------------------------------------------------------------------------------------------------------------------------------------
Actuarial Present Value of Benefit Obligations                                                                           
  Vested Benefits                                                        32,325       $   1,784           24,854      
  Non-Vested Benefits                                                     4,997           1,104            5,359       $   1,255
- - ------------------------------------------------------------------------------------------------------------------------------------
Accumulated Benefit Obligations                                          37,322           2,888           30,213           1,255
Effect of Projected Salary Increases                                      2,022           2,994            2,932           2,623
- - ------------------------------------------------------------------------------------------------------------------------------------
Projected Benefit Obligations                                            39,344           5,882           33,145           3,878
- - ------------------------------------------------------------------------------------------------------------------------------------
Plan Assets in Excess of (Less than) Projected Benefit Obligations       20,771          (5,882)          17,121          (3,878)
Unrecognized Net (Gain) Loss                                             (4,333)          1,432           (2,619)             24
Unrecognized Prior Service (Credit) Cost                                   (402)             18             (436)            (64)
Unrecognized Net Transition (Asset) Obligation                           (1,965)             18           (1,706)          1,051
- - ------------------------------------------------------------------------------------------------------------------------------------
Prepaid pension cost (pension liability) recognized in the
  balance sheet                                                       $  14,071       $  (4,414)       $  12,360       $  (2,867)
- - ------------------------------------------------------------------------------------------------------------------------------------

NON-UNITED STATES PLANS                                                                                               
====================================================================================================================================
Fair Value of Plan Assets                                             $ 240,923                        $ 228,930                   
- - ------------------------------------------------------------------------------------------------------------------------------------
Actuarial Present Value of Benefit Obligations                                                                        
  Vested Benefits                                                       169,572       $  21,075          165,402       $  19,601
  Non-Vested Benefits                                                     1,966           2,484            2,059           2,168
- - ------------------------------------------------------------------------------------------------------------------------------------
Accumulated Benefit Obligations                                         171,538          23,559          167,461          21,769
Effect of Projected Salary Increases                                     24,875           5,219           29,459           5,612
- - ------------------------------------------------------------------------------------------------------------------------------------
Projected Benefit Obligations                                           196,413          28,778          196,920          27,381
- - ------------------------------------------------------------------------------------------------------------------------------------
Plan Assets in Excess of (Less than) Projected Benefit Obligations       44,510         (28,778)          32,010         (27,381)
Unrecognized Net (Gain) Loss                                             (9,123)            290           (2,985)              0
Unrecognized Prior Service Cost                                           7,583             186            8,159             190
Unrecognized Net Transition (Asset) Obligation                          (10,890)            720          (13,557)            761
- - ------------------------------------------------------------------------------------------------------------------------------------
Prepaid pension cost (pension liability) recognized in the 
  balance sheet                                                       $  32,080       $ (27,582)       $  23,627       $ (26,430)
====================================================================================================================================
</TABLE>

Plan assets are invested in diversified portfolios that consist primarily of
equity and debt securities.

The significant actuarial assumptions at December 31, 1997, 1996 and 1995 were
as follows:

                                           -------------------------------------
                                               1997       1996        1995
===============================================================================
United States Plans:
  Discount rate                                7.0%        7.5%        7.0%
  Expected long-term rate of return
    on plan assets                             9.0%        9.0%        9.75%
  Average rate of increase in future
    compensation levels                        4.16%       4.16%       4.16%
Non-United States Plans:
  Weighted average discount rate               6.72%       7.92%       8.15%
  Weighted average expected long-term
    rate of return on plan assets              8.40%       9.32%       9.85%
  Weighted average rate of increase in
    future compensation levels                 3.91%       4.58%       4.94%
================================================================================

Defined Contribution Plans

Effective upon the Distribution, the Company established an Employee Stock
Ownership Plan (ESOP) for the benefit of its United States employees. The
Company may contribute cash or Company common stock to each employee's account
in an amount currently equal to 3.5% of compensation (subject to IRS
limitations). In connection with the ESOP, the Company issued 221,466 and 18,775
shares, and recognized compensation expense of $4,005 and $639 for the year 1997
and the two months ended December 31, 1996, respectively.

Prior to the Distribution Date, certain United States employees were eligible to
participate in a D&B sponsored defined contribution plan. The Company made a
matching contribution of 50% of the employee's contribution up to 6% of pay and
an additional match depending on its earnings per share, all subject to
specified limits. 


                                      [F-15]
<PAGE>

The Company's expense related to this plan was $3,523 for the ten months ended
October 31, 1996, and $4,695 for the year 1995. Effective with the Distribution,
the Company established a new savings plan which does not provide for a matching
contribution.

Note 7. Postretirement and Postemployment Benefits

The Company provides various health-care and life-insurance benefits for retired
employees who become eligible for these benefits if they terminate employment
after completing at least ten years of service with the Company after age 45.
The postretirement medical benefit is contributory. Certain of the Company's
subsidiaries outside the United States have postretirement benefit plans,
although most participants are covered by government-sponsored or administered
plans. The cost of Company-sponsored postretirement benefit plans outside the
United States is not significant. In certain instances, the Company provides
postemployment benefits to former or inactive employees following employment but
before retirement, principally severance.

Prior to the Distribution Date, the Company accounted for the postretirement
benefit plan as a multi-employer plan. Accordingly, the Company has recorded
postretirement benefit costs as allocated by D&B totaling $1,432 for the ten
months ended October 31, 1996, and $1,356 for 1995.

At the Distribution, the Company assumed responsibility for postretirement
benefits for active employees of the Company; the responsibility for all others,
principally retirees, remained with D&B. The components of net periodic
postretirement benefit cost other than pensions for the periods subsequent to
the Distribution Date are summarized as follows:

                                                                 Two Months
                                                    Year Ended      Ended
                                                   December 31,  December 31,
                                                   ------------  ------------
                                                       1997          1996
================================================================================
Service Cost                                            $404        $ 80
Interest Cost on Accumulated Benefit Obligation          469          60
Net Amortization and Deferral                            (43)        (20)
- - --------------------------------------------------------------------------------
Net Postretirement Benefit Cost                         $830        $120
================================================================================

The status of postretirement benefit plans other than pensions at December
1997 and 1996, is as follows:

                                                         December 31,
                                                --------------------------------
                                                       1997        1996
================================================================================
Active Employees--Eligible                           $(1,910)    $(1,720)
Active Employees--Not-Yet Eligible                    (3,183)     (2,790)
Retirees                                              (2,136)         --
- - --------------------------------------------------------------------------------
Accumulated Postretirement Benefit Obligations        (7,229)     (4,510)
Unrecognized Net Loss                                  1,871         100
Unrecognized Prior Service (Credit)                     (140)       (260)
- - --------------------------------------------------------------------------------
Accrued Postretirement Benefit Obligations           $(5,498)    $(4,670)
================================================================================

Obligations are unfunded, and the actuarial present values of accumulated
plan benefit obligations are recognized in the consolidated balance sheets.

The following actuarial assumptions were used to determine the accumulated
postretirement benefit obligation:

                                                         December 31,
                                                    ----------------------
                                                       1997        1996
================================================================================
Discount rate                                          7.0%        7.5%
Assumed rate of increase in compensation               4.16%       4.16%
Projected health care cost trend rate                  8.0%        8.0%
================================================================================

The cost of covered health-care benefits is assumed to decrease to 5.0% by the
year 2004 and remain constant thereafter. Increasing the assumed health-care
cost trend rate by one percentage point in each year would increase the
accumulated postretirement benefit obligation at December 31, 1997, by $715 and
would increase the 1997 aggregate service interest cost by $99.

Note 8. Employee Stock and Related Plans 

In October 1996, the Company adopted three stock incentive plans which reserve
shares of common stock for issuance to key employees and non-employee directors.
Pursuant to one such plan, immediately following the Distribution, outstanding
awards under the D&B stock option plans held by Company employees were replaced
by Company stock options. The replacement awards have the same ratio of the
exercise price per option to the market value per share, the same aggregate
difference between market value and exercise price and substantially the same
other terms and conditions as the options they replaced. A total of 18,300,000
shares have been reserved for issuance under these plans.

Under the stock incentive plans adopted in 1996, 6,483,607 shares of common
stock were available for future grants as of December 31, 1997. These plans
provide that shares granted come from the Company's authorized but unissued
common stock or treasury stock. The price of options granted pursuant to these
plans will not be less than the fair market value of the shares on the date of
grant, with the exception of the replacement options, the price of which was
determined as described above. Stock options granted during 1996 and 242,000
options granted in 1997 ("effective date options") have a term of ten years and
vest over four or six years. In addition, effective date options may vest
earlier if the Company's stock price reaches certain targets. One-half of the
effective date options (2,393,527 shares) vested on September, 11, 1997, when
the Company's stock price reached 150% of those options' exercise price for five
consecutive trading days. The remaining unvested effective date options would
vest on an accelerated basis if the stock price reaches 200% of the exercise
price for five consecutive trading days.


                                      [F-16]
<PAGE>

The plans also provide for the granting of limited stock appreciation rights
(LSARs) in tandem with stock options to certain key employees. At December
31, 1997, 2,613,641 LSARs were outstanding, which are exercisable upon the
occurrence of a specified event.

The Company has adopted the disclosure-only provisions of SFAS No. 123,
"Accounting for Stock Based Compensation." Accordingly, no compensation
expense has been recognized for the Company's three stock incentive plans.
Had compensation expense for the Company's plans been determined based on
the fair value at the grant date for option grants after January 1, 1995,
including the conversion of D&B stock options granted prior to 1995,
consistent with the provisions of SFAS No. 123, the Company's net income and
net earnings per share would have been reduced to the pro-forma amounts
indicated below. The effect on 1995 is not material.

                                                --------------------------------
                                                       1997        1996
================================================================================
Net income--as reported                               $35,897     $15,844
Net income--pro forma                                 $23,889     $13,200
Basic earnings per share--as reported                 $   .63     $   .28
Basic earnings per share--pro forma                   $   .42     $   .23
Diluted earnings per share--as reported               $   .62     $   .28
Diluted earnings per share--pro forma                 $   .41     $   .23
================================================================================

Note:

The 1997 pro-forma amounts include a pre-tax charge of $11,590 as a result
of one-half of the effective date options vesting when the Company's stock
price reached 150% of those options' exercise price. The 1996 pro-forma
amounts include an incremental pre-tax charge of $3,048, as a result of the
replacement stock option plan being a modification of the D&B stock option
plan in accordance with SFAS No. 123.

The fair value of each option grant is estimated on the date of grant using
the Black-Scholes option-pricing model with the following weighted average
assumptions (including assumptions related to D&B options to determine
compensation expense for the period prior to the Distribution):

                                                             1996
                                                  ------------------------------
                                                       Old     ACNielsen &
                                       -----------     D&B     Replacement
                                          1997       Options     Options
================================================================================
Expected dividend yield                        0%        4.7%          0%
Expected stock price volatility               30%         15%         30%
Risk-free interest rate                     5.90%       6.15%       6.11%
Expected holding period of options      4.1 years   5.0 years   5.0 years
================================================================================

The weighted average fair value of options granted during 1997 and 1996 was
$6.22 and $6.16 per share, respectively.

The following is a summary of stock option activity and number of shares
reserved for outstanding options:

                                                  ------------------------------
                                                                 Average option
                                                    Shares      price per share
================================================================================
Conversion of D&B options at
  November 1, 1996                                 4,054,731         $15.66
Granted--Effective date options                    4,706,055          15.75
Exercised                                            (69,190)         14.53
Canceled or Expired                                 (148,336)         16.15
- - --------------------------------------------------------------------------------
Options outstanding at
  December 31, 1996                                8,543,260         $15.71
Granted                                            1,261,500          21.01
Exercised                                           (373,636)         15.37
Canceled or Expired                                 (686,434)         16.00
- - --------------------------------------------------------------------------------
Options outstanding at
  December 31, 1997                                8,744,690         $16.46
================================================================================

The following is a summary of shares exercisable, average remaining life and
average option price per share of options outstanding at December 31, 1997:

                           -----------------------------------------------------
                                                          Average      Average
                              Shares        Shares     option price   remaining
                            Outstanding   Exercisable    per share      life
================================================================================
Converted D&B options        2,998,823     2,197,852      $15.62      6.6 years
Effective date options       4,726,367     2,787,646       15.72      8.9 years
Options granted subsequent               
  to July, 1997              1,019,500            --       22.38      9.9 years
- - --------------------------------------------------------------------------------
Options outstanding at                   
  December 31, 1997          8,744,690     4,985,498      $16.46      8.2 years
================================================================================
                                       
Success Share Program. On December 9, 1996, the Company granted, to each of its
full-time and regular employees, stock appreciation rights at a strike price of
$15.75, entitling the employee to the appreciation on the equivalent of 25
shares of the Company's common stock, subject to certain terms, conditions and
limitations. The rights vested on December 9, 1997 and expire on December 9,
1999. Charges to income in 1997 with respect to this program totaled $3,212.
There were no charges to income in 1996 with respect to this program.


                                      [F-17]
<PAGE>

Note 9. Income Taxes

Income (loss) before provision for income taxes consisted of:

                                      ------------------------------------------
                                           1997        1996          1995
================================================================================
U.S.                                     $56,221     $(35,714)    $(244,236)
Non-U.S.                                  12,323       66,208        53,188
- - --------------------------------------------------------------------------------
                                         $68,544     $ 30,494     $(191,048)
================================================================================

In 1995, the Company had not recognized benefits on the U.S. losses reflected
above since the Company did not believe it was more likely than not that such
benefits could be recognized on a separate-company basis. In 1996, U.S. losses
through the Distribution Date were realized by D&B and, accordingly, the related
tax benefit was reflected by the Company through divisional equity.

The provision (benefit) for income taxes consisted of:

                                    --------------------------------------------
                                           1997       1996        1995
================================================================================
U.S. Federal and State:
  Current                               $  6,790    $ (9,776)   $ 32,237
  Deferred                                10,286        (996)    (30,237)
- - --------------------------------------------------------------------------------
  Total                                   17,076     (10,772)      2,000
- - --------------------------------------------------------------------------------
Non-U.S.:
  Current                                 25,781      10,631      22,846
  Deferred                               (10,210)     14,791      14,990
- - --------------------------------------------------------------------------------
  Total                                   15,571      25,422      37,836
- - --------------------------------------------------------------------------------
Total                                   $ 32,647     $14,650    $ 39,836
================================================================================

The following table summarizes the significant differences between the U.S.
Federal statutory taxes and the Company's provision for income taxes for
consolidated financial statement purposes:

                                       -----------------------------------------
                                             1997        1996        1995
================================================================================
Tax expense (benefit) at the U.S.         
  statutory rate                           $23,990     $10,673    $(66,867)
                                          
State and local income taxes, net of      
  Federal effect                             1,827      (1,161)     (8,962)
                                          
U.S. losses for which no tax benefits     
  were provided                                 --          --      94,445
Reduction in the valuation allowance        (6,313)       (656)         --
Non-U.S. taxes                               8,063       2,249      19,220
Other                                        5,080       3,545       2,000
- - --------------------------------------------------------------------------------
Provision for Income Taxes                 $32,647     $14,650    $ 39,836
================================================================================
                                        
The Company's deferred tax assets (liabilities) are comprised of the following
at December 31:

                                                --------------------------------
                                                      1997        1996
================================================================================
Deferred Tax Assets:
  Operating Losses                                  $ 56,093    $ 52,784
  Special Charges                                     12,580      13,398
  Employee Benefits                                   15,423      19,370
  Bad Debts                                              951         892
- - --------------------------------------------------------------------------------
                                                      85,047      86,444
- - --------------------------------------------------------------------------------
Valuation Allowance                                  (73,553)    (79,866)
- - --------------------------------------------------------------------------------
                                                      11,494       6,578
- - --------------------------------------------------------------------------------
Deferred Tax Liabilities:
  Postretirement Benefits                             (5,628)     (4,944)
  Intangibles                                        (10,820)     (7,560)
  Deferred Revenue                                    (6,137)     (6,375)
  Fixed Assets                                        (5,175)     (4,048)
  Investments                                             --      (4,056)
  Other Accruals                                      (4,714)     (1,911)
  Other Assets                                        (5,986)     (2,530)
- - --------------------------------------------------------------------------------
                                                     (38,460)    (31,424)
- - --------------------------------------------------------------------------------
Net Deferred Tax Liability                          $(26,966)   $(24,846)
================================================================================

During the year ended December 31, 1997, the valuation allowance decreased
by $6,313, primarily as a result of the utilization of U.S. net operating
loss carryforwards.

U.S. operating loss carryforwards of approximately $8,700 will expire in 2011.
Non-U.S. loss carryforwards of $75,327 will expire at various times through
2002. Non-U.S. loss carryforwards of $73,919 have an indefinite life. An income
tax benefit of $602 related to employee stock options was credited to
shareholders' equity in 1997. No provision was made for U.S. taxes payable on
undistributed earnings amounting to approximately $167,400 and $167,000 in 1997
and 1996, respectively, as such amounts are permanently reinvested.


                                      [F-18]
<PAGE>

Note 10. Bank Credit Line

In December 1996, the Company entered into a credit agreement with a global bank
syndicate comprising twelve banks. This $125,000 credit facility is unsecured
and has a three-year term. The facility provides for multicurrency and bridge
loans. The base interest rates can be fixed or various floating rates, depending
on the type of loan undertaken and currencies involved. Interest spreads and
fees vary based on the Company's fixed charge coverage ratio for the preceding
four quarters. The terms of the credit agreement contain, among other
provisions, limitations on total debt/leverage levels, minimum earnings before
interest, taxes, depreciation and amortization and minimum fixed charge
coverages. The agreement also prohibits the Company from paying cash dividends
and permits share repurchases only in connection with employee benefit programs.
At December 31, 1997 and 1996, approximately $23,001 and $22,700, respectively,
were drawn against this facility. The nominal value of the borrowings
approximates fair value. There are no compensating balance requirements or
material commitment fees associated with the credit line.

The weighted average interest rates on short-term debt at December 31, 1997 and
1996, respectively, were 0.63% and 7.65%. The Company's short-term borrowings at
December 31, 1997, were in Japan.

Note 11. Financial Instruments with Off-Balance-Sheet Risk

The Company uses foreign exchange forward contracts to hedge significant known
transactional exposures. At December 31, 1997, the Company had $5,093 of foreign
exchange forward contracts outstanding, which mature on various dates over the
next four months. In early 1998, the Company entered into additional foreign
exchange forward contracts totaling $36,871 to hedge other known transactional
exposures. These forward contracts mature in monthly installments through
December 1998. Any gain or loss on the forward contracts is deferred and
included in the measurement of the related foreign currency transaction.

The Company does not utilize derivative financial instruments for trading or
other speculative purposes.

Note 12. Capital Stock

The Company has authority to issue 160,000,000 shares of which 150,000,000
represent shares of ACNielsen Common Stock, 5,000,000 represent shares of
Preferred Stock and 5,000,000 represent shares of Series Common Stock. The Board
of Directors is authorized to issue one or more series of Preferred Stock and
Common Stock, and to establish the number of shares in that series, voting
rights (if any), consideration for such shares, and other rights or restrictions
of the shares in that series. At December 31, 1997, no Preferred Stock or Series
Common Stock had been issued.

In October 1996, the Company adopted a Shareholders' Rights Plan. Under the
plan, each share of the Company's Common Stock has a right which trades with the
stock until the right becomes exercisable. Each right entitles the shareholders
to buy 1/1,000 of a share of Series A Junior Participating Preferred Stock of
the Company at a purchase price of $108 per 1/1,000 of a share, subject to
adjustment. The rights will not be exercisable until a person or group
(Acquiring Person) acquires beneficial ownership of, or commences a tender offer
for, 15% or more of the Company's outstanding Common Stock.

In the event of such a 15% acquisition or if subsequently the Company is
acquired in a merger or other business combination, as described in the
Shareholders' Rights Plan, each right will entitle its holder (other than the
Acquiring Person) to receive upon exercise, stock with a value of two times the
exercise price in the form of the Company's Common Stock or, where appropriate,
the Acquiring Person's common stock. The Company may redeem the rights, which
expire in October 2006, for $.01 per right, under certain circumstances.

In December 1997, the Board of Directors authorized the Company to repurchase up
to one million shares of ACNielsen common stock from time to time on the open
market.

Note 13. Other Transactions with Affiliates

Prior to the Distribution Date, the Company participated in D&B's centralized
cash management system to finance its operations. Cash deposits from most of the
Company's businesses were transferred to D&B on a daily basis, and D&B funded
the Company's disbursement bank accounts as required. No interest was charged on
these transactions.

D&B historically provided certain centralized services to the Company. Prior to
the Distribution Date, expenses related to these services were allocated to the
Company based on utilization of specific services or, where not estimable, based
on assets employed by the Company in proportion to D&B's total assets.
Management believes these allocation methods were reasonable. These allocations
were $82,600 in the ten months ended October 31, 1996, and $85,700 in 1995 and
are included in operating costs and selling and administrative expenses in the
Consolidated Statements of Operations. Amounts due to D&B for these expenses
were included in Divisional Equity.

The Company provided certain services to D&B and affiliates at negotiated
prices. Operating revenue from such services totaled $895 in the ten months
ended October 31, 1996 and $1,531 in 1995.


                                      [F-19]
<PAGE>

Net transfers to/from D&B, included in Divisional Equity, included advances and
loans from affiliates, net cash transfers to/from D&B, third-party liabilities
paid on behalf of the Company by D&B, amounts due to/from D&B for services and
other charges, and income taxes paid on behalf of the Company by D&B. No
interest has been charged on these transactions. The weighted average balance
due to D&B was $324,578 for the ten months ended October 31, 1996 and $713,099
for 1995.

The activity in the net transfers (to) from D&B account, included in Divisional
Equity, is summarized as follows:

                                       -----------------------------------------
                                          Ten Months Ended     Year Ended
                                          October 31, 1996  December 31, 1995
================================================================================
D&B services and other charges                $  88,059        $  88,505
Loans and advances--net                        (379,189)         132,734
U.S. income taxes                               (12,507)          32,237
Cash transfers--net                             349,847         (152,336)
- - --------------------------------------------------------------------------------
Net transfers from D&B                        $  46,210        $ 101,140
================================================================================

Note 14. Leases and Other Commitments

Certain of the Company's operations are conducted from leased facilities, which
are under operating leases. Rental expense under real estate operating leases,
net of sublease rentals, for the years 1997, 1996 and 1995 was $37,021, $38,427
and $40,109, respectively. The totals include $98 for the ten months ended
October 31, 1996 and $115 in 1995 for facilities usage charged by D&B or an
affiliate.

The Company also leases or participates with D&B in leases of certain computer
and other equipment under operating leases. These leases are frequently
renegotiated or otherwise changed as advancements in computer technology produce
opportunities to lower costs and improve performance. Rental expense under
computer and other equipment leases was $23,141, $26,570 and $25,076 for 1997,
1996 and 1995, respectively.

At December 31, 1997, the approximate minimum annual rental expense for real
estate and computer and other equipment under operating leases that have
remaining noncancelable lease terms in excess of one year, net of sublease
rentals, are as follows:

                                               ---------------------------------
                                                                Computer &
                                                                  Other
Years Ended                                        Real Estate  Equipment
================================================================================
1998                                                $ 30,616     $15,930
1999                                                  26,672      10,214
2000                                                  22,353       5,845
2001                                                  21,436       2,253
2002                                                  14,847       1,370
Thereafter                                            20,014       4,707
- - --------------------------------------------------------------------------------
                                                    $135,938     $40,319
================================================================================

The Company has agreements with a third party for certain data-processing
services, extending beyond one year. At December 31, 1997, the minimum annual
services covered by these agreements are approximately as follows:

Years Ended
================================================================================
1998                                                             $ 6,500
1999                                                               3,678
2000                                                                 878
2001                                                                 878
2002                                                                 878
Thereafter                                                           659
- - --------------------------------------------------------------------------------
                                                                 $13,471
================================================================================

Prior to the Distribution, the Company entered into certain lease or sublease
agreements with D&B, Cognizant, affiliates or third parties for certain leased
facilities, computer and other equipment, which principally are a continuation
of existing lease commitments at market rates. The commitments are included in
the amounts disclosed above.

Note 15. Litigation

On July 29, 1996, Information Resources, Inc. ("IRI") filed a complaint in the
United States District Court for the Southern District of New York, naming as
defendants D&B, A.C. Nielsen Company (which is a subsidiary of the Company
"ACNielsenCo") and I.M.S. International, Inc., a subsidiary of Cognizant
Corporation ("IMS") (the "IRI Action").

The complaint alleges various violations of the United States antitrust laws,
including alleged violations of Sections 1 and 2 of the Sherman Act. The
complaint also alleges a claim of tortious interference with a contract and a
claim of tortious interference with a prospective business relationship. These
latter claims relate to the acquisition by defendants of Survey Research Group
Limited ("SRG"). IRI alleges that SRG violated an alleged agreement with IRI
when it agreed to be acquired by the defendants and that the defendants induced
SRG to breach that agreement.

IRI's complaint alleges damages in excess of $350 million, which amount IRI has
asked to be trebled under the antitrust laws. IRI also seeks punitive damages in
an unspecified amount.

By notice of motion dated October 15, 1996, defendants moved for an order
dismissing all claims in the complaint. On May 6, 1997 the United States
District Court for the Southern District of New York issued a decision on the
motion to dismiss. The Court dismissed IRI's claim of attempted monopolization
in the United States with leave to replead within sixty days. The Court denied
defendants' motion with respect to the remaining claims in the complaint. On
June 3, 1997, defendants filed an answer and counterclaims. Defendants denied 


                                      [F-20]
<PAGE>

all material allegations of the complaint. In addition, ACNielsenCo asserted
counterclaims against IRI alleging that IRI has made false and misleading
statements about ACNielsenCo's services and commercial activities and that such
conduct constitutes a violation of Section 43(a) of the Lanham Act and unfair
competition. ACNielsenCo seeks injunctive relief and damages.

On July 7, 1997, IRI filed an amended complaint seeking to replead the claim of
attempted monopolization in the United States which had been dismissed by the
Court in its May 6, 1997 decision. By notice of motion dated August 18, 1997,
defendants moved for an order dismissing the amended claim. On December 1, 1997,
the Court denied defendants' motion.

In connection with the IRI Action, D&B, Cognizant Corporation (the parent
company of IMS) and the Company have entered into an Indemnity and Joint Defense
Agreement (the "Indemnity and Joint Defense Agreement") pursuant to which they
have agreed (i) to certain arrangements allocating potential liabilities ("IRI
Liabilities") that may arise out of or in connection with the IRI Action and
(ii) to conduct a joint defense of such action. In particular, the Indemnity and
Joint Defense Agreement provides that the Company will assume exclusive
liability for IRI Liabilities up to a maximum amount to be calculated at the
time such liabilities, if any, become payable (the "ACN Maximum Amount"), and
that Cognizant and D&B will share liability equally for any amounts in excess of
the ACN Maximum Amount. The ACN Maximum Amount will be determined by an
investment banking firm as the maximum amount which the Company is able to pay
after giving effect to (i) any plan submitted by such investment bank which is
designed to maximize the claims paying ability of the Company without impairing
the investment banking firm's ability to deliver a viability opinion (but which
will not require any action requiring stockholder approval), and (ii) payment of
related fees and expenses. For these purposes, financial viability means the
ability of the Company, after giving effect to such plan, the payment of related
fees and expenses and the payment of the ACN Maximum Amount, to pay its debts as
they become due and to finance the current and anticipated operating and capital
requirements of its business, as reconstituted by such plan, for two years from
the date any such plan is expected to be implemented.

The Indemnity and Joint Defense Agreement also imposes certain restrictions on
the payment of cash dividends and the ability of the Company to purchase its
stock.

Management of ACNielsen is unable to predict at this time the final outcome of
the IRI Action or whether its resolution could materially affect the Company's
results of operations, cash flows or financial position.

The Company and its subsidiaries are also involved in other legal proceedings
and litigation arising in the ordinary course of business. In the opinion of
management, the outcome of such current legal proceedings, claims and
litigation, if decided adversely, could have a material effect on quarterly or
annual operating results or cash flows when resolved in a future period.
However, in the opinion of management, these matters will not materially affect
the Company's consolidated financial position.

Note 16. Supplemental Financial Data 

Accounts Receivable--Net:

                                              ----------------------------------
                                                      1997        1996
================================================================================
Trade                                               $224,038    $227,171
Less: allowance for doubtful accounts                (12,114)    (10,847)
Unbilled receivables                                  21,089      25,651
Other                                                 27,808      28,628
- - --------------------------------------------------------------------------------
                                                    $260,821    $270,603
================================================================================

Other Current Assets:

                                              ----------------------------------
                                                      1997         1996
================================================================================
Deferred taxes                                       $11,129     $ 6,402
Prepaid expenses                                      27,294      24,420
- - --------------------------------------------------------------------------------
                                                     $38,423     $30,822
================================================================================

Property, Plant and Equipment--Net:

                                              ----------------------------------
                                                      1997        1996
================================================================================
Land                                               $   4,545   $   4,593
Buildings                                             50,216      50,073
Computer hardware and other equipment                363,536     374,523
Leasehold improvements                                30,356      35,321
Less: accumulated depreciation and amortization     (282,993)   (278,457)
- - --------------------------------------------------------------------------------
                                                   $ 165,660   $ 186,053
================================================================================


                                      [F-21]
<PAGE>

Intangibles and Other Assets, Computer Software and Goodwill:

                           -----------------------------------------------------
                                 Intangibles and    Computer
                                  Other Assets      Software    Goodwill
================================================================================
January 1, 1996                     $ 62,196       $  27,427    $208,454
Additions at cost                      2,495          24,450       1,907
Amortization                         (10,996)        (14,666)     (9,999)
Foreign translation, asset                          
  write-offs and other                (5,085)            647       3,660
- - --------------------------------------------------------------------------------
December 31, 1996                     48,610          37,858     204,022
Additions at cost                     11,182          14,774      34,885
Amortization                          (9,883)        (19,037)    (10,114)
Foreign translation, asset                          
  write-offs and other                 5,092          (8,307)     (8,310)
- - --------------------------------------------------------------------------------
December 31, 1997                   $ 55,001       $  25,288    $220,483
================================================================================

Accumulated amortization of intangibles and other assets, computer software
and goodwill was $164,285 and $140,542 at December 31, 1997 and 1996,
respectively.

Accounts Payable:
                                              ----------------------------------
                                                      1997        1996
================================================================================
Trade                                                $47,303     $47,242
Customer advances                                      4,344       1,805
Taxes other than income taxes                         27,727      34,149
Other                                                  7,534       1,484
- - --------------------------------------------------------------------------------
                                                     $86,908     $84,680
================================================================================

Accrued and Other Current Liabilities:
                                              ----------------------------------
                                                      1997        1996
================================================================================
Salaries, wages, bonuses and other compensation     $ 66,093    $ 47,183
Postemployment benefits                               41,590      26,346
Other                                                206,181     187,077
- - --------------------------------------------------------------------------------
                                                    $313,864    $260,606
================================================================================

Note 17. Operations by Geographic Area

The Company, operating globally, delivers market research, information and
analysis to the consumer products and service industries.

Financial information by geographic area is summarized as follows. Inter-area
sales were not significant.

                                   ---------------------------------------------
                                                  Operating
                                                Income (Loss)
                                                  Excluding
                                     Operating     Special        Identifiable
                                      Revenue      Charges(1)(2)     Assets
================================================================================
1997
United States                       $  310,037   $  19,510        $   278,865
Canada/Latin America                   203,978      23,723            144,320
- - --------------------------------------------------------------------------------
  Total Americas                       514,015      43,233            423,185
- - --------------------------------------------------------------------------------
Europe, Middle East & Africa           579,050      21,192            396,087
Asia Pacific                           264,652       6,929            209,446
ACNielsen Japan                         33,870     (10,598)            10,390
- - --------------------------------------------------------------------------------
  Total                             $1,391,587   $  60,756        $ 1,039,108
================================================================================
                                                                  
1996                                                              
United States                     $    286,522   $  (4,912)       $   269,397
Canada/Latin America                   185,516      22,210            136,656
- - --------------------------------------------------------------------------------
  Total Americas                       472,038      17,298            406,053
- - --------------------------------------------------------------------------------
Europe, Middle East & Africa           597,669      21,828            399,890
Asia Pacific                           254,082       4,762            221,581
ACNielsen Japan                         34,855     (15,733)             8,544
- - --------------------------------------------------------------------------------
  Total                           $  1,358,644   $  28,155        $ 1,036,068
================================================================================
                                                                  
1995                                                              
United States                     $    274,552   $ (65,971)       $   192,429
Canada/Latin America                   169,009      20,837            112,373
- - --------------------------------------------------------------------------------
  Total Americas                       443,561     (45,134)           304,802
- - --------------------------------------------------------------------------------
Europe, Middle East & Africa           583,269      22,801            430,586
Asia Pacific                           216,875      12,595            198,310
ACNielsen Japan                         37,640     (22,100)             9,089
- - --------------------------------------------------------------------------------
  Total                           $  1,281,345   $ (31,838)       $   942,787
================================================================================
                                                               
(1)   1997 Operating Income excludes a special charge of $36,000 ($2,200 in
      Canada/Latin America, $4,000 in Europe, Middle East & Africa (EMEA),
      $7,500 in Asia Pacific and $22,300 in ACNielsen Japan) in the fourth
      quarter. (See Note 3 to the Consolidated Financial Statements.)

(2)   1995 Operating Loss excludes a special charge of $152,170 ($107,000 in the
      U.S., $1,870 in Canada/Latin America, $28,400 in EMEA, $900 in Asia
      Pacific and $14,000 in ACNielsen Japan) in the fourth quarter and includes
      a 1995 third quarter incremental provision for postemployment benefits of
      $31,900 ($16,500 in the U.S., $2,000 in Canada/Latin America, and $13,400
      in EMEA). (See Note 3 to the Consolidated Financial Statements.)


                                      [F-22]
<PAGE>

Note 18. Earnings Per Share

The following table sets forth the computation of basic and diluted earnings
(loss) per share:

<TABLE>
<CAPTION>
                                                           --------------------------------
Amounts in thousands, except per share data                  1997        1996        1995
===========================================================================================
<S>                                                       <C>         <C>         <C>   
Weighted-average number of Shares Outstanding Basic EPS      57,139      56,712      56,507
Dilutive Effect Of:
Stock Options                                                 1,230         270
- - -------------------------------------------------------------------------------------------
Weighted-average number of Shares Outstanding and
  Common Stock Equivalents Diluted EPS                       58,369      56,982      56,507
===========================================================================================
Net Income (loss)                                         $  35,897   $  15,844   $(230,884)
===========================================================================================
Basic Earnings (loss) per share                           $     .63   $     .28   $   (4.09)
===========================================================================================
Diluted Earnings (loss) per share                         $     .62   $     .28   $   (4.09)
===========================================================================================
</TABLE>


All periods prior to November 1, 1996, reflect the adjusted share and option
activity of The Dun & Bradstreet Corporation. Options to purchase 1,864,788
shares of common stock at share prices ranging from $16.08 to $17.05 per share
were outstanding at the end of the year 1996 but were not included in the
computation of diluted EPS because the options' exercise price was greater than
the average market price of the common shares. No adjustments were made to 1995
basic EPS to compute diluted EPS as it would result in anti-dilution. As such,
no adjustment was made for options to purchase 5,035,589 shares of common stock
at share prices ranging from $11.10 to $17.05 which were outstanding at the end
of the year 1995.

Note 19. Quarterly Financial Data (Unaudited)

<TABLE>
<CAPTION>
                                                                       Three Months Ended
                                                     --------------------------------------------------------
Amounts in thousands, except per share data            March 31      June 30     September 30     December 31      Year
===========================================================================================================================
<S>                                                  <C>           <C>            <C>             <C>           <C>       
1997
Operating Revenue                                    $  324,774    $  356,325     $  346,864      $  363,624    $1,391,587
Operating (Loss) Income(1)                           $   (9,178)   $   18,657     $   23,143      $   (7,866)   $   24,756
Net (Loss) Income                                    $   (4,116)   $   10,249     $   13,731      $   16,033    $   35,897
(Loss) Earnings Per Share(2):                                                  
  Basic                                              $     (.07)   $      .18     $      .24      $      .28    $      .63
  Diluted                                            $     (.07)   $      .18     $      .23      $      .27    $      .62
Weighted-Average Number of Shares Outstanding(2):                              
  Basic                                                  56,919        57,035         57,209          57,388        57,139
  Diluted                                                56,919        57,536         59,540          59,259        58,369
===========================================================================================================================
1996
Operating Revenue                                    $  307,292    $  336,948     $  346,743      $  367,661    $1,358,644
Operating (Loss) Income                              $  (18,750)   $   11,029     $   15,196      $   20,680    $   28,155
Net (Loss) Income                                    $  (19,190)   $    1,706     $   21,882(3)   $   11,446    $   15,844
Actual and Pro Forma (Loss) Earnings Per Share(2):                             
  Basic                                              $     (.34)   $      .03     $      .39(3)   $      .20    $      .28
  Diluted                                            $     (.34)   $      .03     $      .38      $      .20    $      .28
Actual and Pro Forma Weighted-Average Number of                                
 Shares Outstanding(2):                                                        
  Basic                                                  56,556        56,686         56,713          56,766        56,712
  Diluted                                                56,556        56,963         56,937          57,040        56,982
===========================================================================================================================
</TABLE>

(1)   Includes a special charge of $36,000 pre-tax ($28,200 after-tax) or $.49
      per basic share, $.48 per diluted share in the fourth quarter.

(2)   The 1996 and first three quarters of 1997 earnings per share amounts have
      been restated, to comply with SFAS No. 128, "Earnings Per Share."

(3)   Includes an adjustment to reduce the Company's effective tax rate to 48%
      on a year-to-date basis. Utilizing a 48% effective rate in the quarter
      would have resulted in net income of $8,316 or $.15 per share (basic).


                                      [F-23]
<PAGE>

ACNIELSEN CORPORATION
Summary Financial Data

<TABLE>
<CAPTION>
                                                                            Years Ended December 31,
                                                       -------------------------------------------------------------
(Dollar amounts in millions, except per share data)     1997         1996        1995 (1)      1994 (2)      1993(2)
====================================================================================================================
<S>                                                    <C>          <C>          <C>           <C>           <C>      
Income Statement Data:
Operating Revenue                                      $ 1,392      $ 1,359      $ 1,281       $ 1,092       $ 1,045  
Income (Loss) before cumulative effect                
  of changes in accounting principles                  $    36      $    16      $  (231)      $   (65)      $   (55)
Actual and Pro Forma Earnings (Loss)                  
  Per Share of Common Stock:                          
     Basic(3)                                          $   .63      $   .28      $ (4.09)      $ (1.15)      $  (.94)
     Diluted(3)                                        $   .62      $   .28      $ (4.09)      $ (1.15)      $  (.94)
                                                      
Balance Sheet Data:                                   
Total Assets                                           $ 1,039      $ 1,036      $   943       $   958       $   828
Long-term Debt                                         $     8      $     3      $     6       $     9       $     4
====================================================================================================================
</TABLE>

(1)   Income (Loss) before cumulative effect of changes in accounting principles
      in 1995 includes a special charge in the fourth quarter of $152 million
      pre-tax ($141 million after-tax or $2.50 per basic and diluted share) for
      costs principally associated with asset impairments, software write-offs
      and contractual obligations that have no future economic benefit, and an
      incremental postemployment benefit expense of $32 million pre-tax ($24
      million after-tax or $.43 per basic and diluted share).

(2)   Income (Loss) before cumulative effect of changes in accounting principles
      includes restructuring expense of $9 million and $60 million pre-tax, in
      1994 and 1993, respectively.

(3)   The computation of pro forma Earnings (Loss) per share for the periods
      prior to November 1, 1996 (the Distribution), is based on the average
      number of shares of D&B Common Stock and Common Stock Equivalents
      outstanding during the respective periods, adjusted for the one-for-three
      distribution ratio.


                                      [F-24]


<TABLE>

                                                                  EXHIBIT 21
                            ACNIELSEN CORPORATION
                      LIST OF ACTIVE SUBSIDIARIES - 1/31/98
- - --------------------------------------------------------------------------------------------------------------------------- 
                                                                                        State or other      % Ownership
                  Name                                                                  Jurisdiction of     100% Except
                                                                                        Incorporation          as Noted
- - ---------------------------------------------------------------------------------------------------------------------------
<CAPTION>

<S>                                                                                     <C>                 <C> 
A. C. NIELSEN COMPANY                                                                   Delaware
         A. C. Nielsen (Argentina) S.A.                                                 Delaware
                  Control Publicitario S.A.                                             Argentina
                  IPSA S.A.                                                             Argentina
                  A.C. Nielsen Argentina S.A.                                           Argentina
         A. C. Nielsen Ges.mbH                                                          Austria
                  ANR Piackutato Kft.                                                   Hungary
         A. C. Nielsen Company (Belgium) S.A.                                           Belgium
                  A. C. Nielsen Company & Co. SNC                                       Belgium
         A. C. Nielsen do Brasil Ltda.                                                  Brazil
                  Companhia Brasileira de Pesquisa e Analise                            Brazil
         ACNielsen Canada Holding Ltd.                                                  Canada
                  ACNielsen Company of Canada Limited                                   Canada
                           Nielsen Korea Limited                                        Korea
         A. C. Nielsen Chile Limitada                                                   Chile
                  A. C. Nielsen Chile S.A.                                              Chile                   51.0
         A. C. Nielsen de Colombia S.A.                                                 Colombia
                  Nielsen del Ecuador S.A.                                              Ecuador
         ACNielsen AIM A/S                                                              Denmark
                  AIM Farmstat ApS                                                      Denmark                 66.67
         A. C. Nielsen S.A.                                                             France
                  ERIM S.A.                                                             France
                  Panel de Gestion S.A.R.L.                                             France
         A. C. Nielsen (Dublin) Limited                                                 Ireland
         A. C. Nielsen of Ireland Limited                                               Ireland
         A. C. Nielsen Italia S.p.A.                                                    Italy
                  C.R.A. S.r.l.                                                         Italy
                           Telepanel S.A.                                               Italy
                  SITA, Societa per gli Indici Tessile e Abbigliamento-S.r.l.           Italy                   75.0
                  Management Tools S.r.l.                                               Italy                   60.0


<PAGE>


A. C. NIELSEN COMPANY  (Continued)
         A. C. Nielsen (Nederland) B.V.                                                 The Netherlands
                  ACNielsen Polen B.V.                                                  The Netherlands
                           ANR Amer Nielsen Research Sp. z..o.o.                        Poland
                  ACNielsen South Africa Holdings B.V.                                   The Netherlands
                  ACNielsen South Africa B.V.                                           The Netherlands
                  Nielsen Marketing Research spol, s.r.o.                               Czech Republic
                  Nederland Centrum voor Marketing Analyses B.V.                        The Netherlands         70.0
                  ZET-Nielsen Business Information A.S.                                 Turkey                  85.0
         A. C. Nielsen (N.Z.) Limited                                                   New Zealand
                  AGB McNair Group Ltd.                                                 New Zealand
                           Media Research Services Ltd.                                 New Zealand             75.0
                  Market Research (NZ) Ltd.                                             New Zealand
         ACNielsen Norge AS                                                             Norway                  98.9
         ACNielsen Reklame-Statistikk                                                   Norway                  83.7
         A. C. Nielsen de Panama S.A.                                                   Panama
         A. C. Nielsen Peru S.A.                                                        Peru
         ACNielsen Portugal - Estudos de Mercado, Lda.                                  Portugal
         A. C. Nielsen P.R. Inc.                                                        Puerto Rico
         A. C. Nielsen Singapore Pte. Ltd.                                              Singapore
         A.C. Nielsen Company AB                                                        Sweden
         A. C. Nielsen Management Services S.A.                                         Switzerland
         A. C. Nielsen S.A.                                                             Switzerland
                  Media Focus                                                           Switzerland             50.0
         ACN/PIB Partners                                                               Connecticut             50.01
         ANR Amer Nielsen Research Limited                                              Cyprus                  51.0
         ANR Amer-Nielsen Research Hellas S.A.                                          Greece                  80.0
         ART Holding, L.L.C.                                                            Delaware


<PAGE>


A. C. NIELSEN COMPANY (Continued)
         Neslein Holding Spain C.V.                                                     The Netherlands
                  ACNielsen Holdings Spain B.V.                                         The Netherlands
                  ASEE Nielsen Holding Spain Srl                                        Spain
                           N&P Holdings Spain S.A.                                      Spain
                           A. C. Nielsen Company S.A.                                   Spain
                                    Infoadex S.A.                                       Spain                   50.0
                           Panel Internacional S.A.                                     Spain
         Nielsen Holdings, Inc.                                                         Delaware
         Nielsen Japan K.K.                                                             Japan
         Nielsen Leasing Corporation                                                    Delaware
         Panel International S.A.                                                       Delaware
         Teollisuuden Tielopalvelu Industrial Intelligence Ltd. Oy                      Finland
                  A. C. Nielsen Finland Oy                                              Finland
                           Finnpanel Oy                                                 Finland                 50.0

A. C. NIELSEN COMPANY LIMITED                                                           England

ACNIELSEN HOLDING GmbH                                                                  Germany
         ACN Marketing Research Holding GmbH                                            Germany
                  A. C. Nielsen GmbH                                                    Germany
                           A. C. Nielsen Werbeforschung S&P GmbH                        Germany
                  "P&S" Handelsberatung GmbH         Germany

ACNIELSEN MARKETING RESEARCH INDIA PRIVATE LIMITED                                      India
         ACNielsen Research Services Private Limited                                    India                   70.0

CZT/ACN TRADEMARKS, L.L.C.                                                              Delaware                50.0



<PAGE>


ENTERTAINMENT DATA, INC.                                                                California
         Entertainment Data France S.A.R.L.                                             France
         Entertainment Data GmbH                                                        Germany
         Entertainment Data Espana S.L.                                                 Spain

ENTERTAINMENT DATA, INC. 2                                                              California

ENTERTAINMENT DATA INTERNATIONAL LIMITED                                                England

MARKET SHARE MEIDA SHIVUKI LTD.                                                         Israel                  90.0

NESLEIN HOLDING, L.L.C.                                                                 Delaware

NESLEIN HOLDING (AUSTRALIA) C.V.                                                        Australia
         A. C. Nielsen (Holdings) Pty. Limited                                          Australia
                  A. C. Nielsen Australia Pty. Limited                                  Australia
                  AGB McNair Holdings Pty. Limited   Australia
                           AGB Research Holdings Pty. Limited                           Australia
                                    Tart Research Pty. Limited                          Australia
                                    AGB McNair Pty. Limited                             Australia
                                            McNair Anderson Associates Pty. Limited     Australia
                  Marketing Insights Pty. Ltd.                                          Australia
                  Nandette Pty. Limited                                                 Australia
                           Australian Independent Media Data Pty. Limited               Australia               50.0

SRG HOLDINGS LIMITED                                                                    Hong Kong
         SRG Management Services Limited                                                Hong Kong
                  ACNielsen China Ltd.                                                  Hong Kong
                           Shanghai SRG Ltd.                                            China                   80.0
                  Research Consulting Services Ltd.                                     Hong Kong
                  SRG International (HK) Ltd.                                           Hong Kong



<PAGE>


SRG HOLDINGS LIMITED (Continued)
         SRG Management Services Limited (Continued)
                  SRG Research Services (HK) Ltd.                                       Hong Kong
                  Survey Research Hong Kong Ltd.                                        Hong Kong
                  Survey Research Asia Pacific Ltd.                                     Hong Kong
                           Survey Research Taiwan Ltd.                                  Taiwan
                  Survey Research Group Ltd.                                            Hong Kong
                           SRG Guangzhou Ltd.                                           China                   92.0
                  Survey Research Group Pte. Ltd.                                       Singapore
                           SRG Research Canada Ltd.                                     Canada
                                    D.J. Calhoun Marketing & Development Ltd.           Canada                  86.0
                                            Recherches en Marketing (Quebec) Inc.       Canada
                           P.T. SRI Nielsen Indonesia                                   Indonesia
                           SRG Japan K.K.                                               Japan
                           Hankook Research Company                                     Korea                   50.0
                           Survey Research Malaysia Sdn Bhd                             Malaysia
                                    Target Marketing Promotions Sdn Bhd                 Malaysia
                           Consumer Pulse Inc.                                          Philippines
                           Dealer Pulse Inc.                                            Philippines
                           Media Pulse Inc.                                             Philippines
                                    Philippine Monitoring Services Inc.                 Philippines
                           Research Philippines Unisearch Inc.                          Philippines
                           Survey Research Singapore Pte. Ltd.                          Singapore
                           Deemar Company Ltd.                                          Thailand
                           SRG Vietnam Ltd.                                             Vietnam

SRG INTERNATIONAL LTD.                                                                  New York


</TABLE>






<PAGE>
                                                                    
                                                                    EXHIBIT 23.1

                    CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS


         As   independent   public   accountants,   we  hereby  consent  to  the
incorporation  by  reference  in  the   registration   statements  of  ACNielsen
Corporation on Forms S-8 (File Nos. 333-14085 and 333-14753) of our report dated
February 18, 1998 incorporated by reference in ACNielsen Corporation's Form 10-K
for the year ended  December 31, 1997 and to all references to our Firm included
in this Form 10-K.






                                               ARTHUR ANDERSEN LLP

Stamford, Connecticut
March 25, 1998





<PAGE>
                                                                             
                                                                EXHIBIT 23.2

                    CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS


         We  consent  to the  incorporation  by  reference  in the  registration
statements  of  ACNielsen  Corporation  on Form S-8  (File  Nos.  333-14085  and
333-14753) of our report dated  September 16, 1996, on our audit of the combined
statements  of  operations,  cash flows and  shareholders'  equity and financial
statement  schedule  of  ACNielsen  Corporation,  as defined in the notes to the
financial statements, and for the year ended December 31, 1995.





                                               COOPERS & LYBRAND L.L.P.

Stamford, Connecticut
March 25, 1998







                                                                EXHIBIT 24 

                              POWER OF ATTORNEY

         KNOW  ALL MEN BY THESE  PRESENTS,  that  each  person  whose  signature
appears below  constitutes  and appoints  Robert J. Chrenc,  Earl H. Doppelt and
Ellenore  O'Hanrahan,  and  each  of  them,  as  his  or  her  true  and  lawful
attorneys-in-fact   and   agents,   with   full   power  of   substitution   and
resubstitution,  for him or her and in his or her name,  place and stead, in any
and all  capacities,  to sign the name of such person in the capacity  indicated
below  opposite the name of such person to the Annual Report for the fiscal year
ended  December 31, 1997 of ACNielsen  Corporation  on Form 10-K and any and all
amendments  thereto and to file the same with all  exhibits  thereto,  and other
documents in connection therewith,  with the Securities and Exchange Commission,
granting unto said  attorneys-in-fact  and agents,  and each of them, full power
and  authority  to do and  perform  each and every act and thing  requisite  and
necessary  to be done in and about the  premises,  as fully to all  intents  and
purposes  as he or she  might  or  could  do in  person,  hereby  ratifying  and
confirming all that said  attorneys-in-fact and agents, or any of them, or their
or his or her substitute or substitutes,  may lawfully do or cause to be done by
virtue hereof.

         This Power of Attorney has been signed by the following  persons in the
capacities indicated on February 19, 1998.



              Name                                                   Title


     /s/ Robert H. Beeby                                             Director
- - -------------------------------
         Robert H. Beeby



    /s/ Michael P. Connors                                            Director
- - -------------------------------
        Michael P. Connors



    /s/ Donald W. Griffin                                             Director
- - -------------------------------
        Donald W. Griffin



    /s/ Thomas C. Hays                                                Director
- - -------------------------------
        Thomas C. Hays



     /s/ Karen L. Hendricks                                           Director
- - -------------------------------
         Karen L. Hendricks



     /s/ Robert M. Hendrickson                                        Director
- - -------------------------------
         Robert M. Hendrickson



     /s/ Robert Holland, Jr.                                          Director
- - -------------------------------
         Robert Holland, Jr.



     /s/ Robert J Lievense                                            Director
- - -------------------------------
         Robert J Lievense



     /s/ John R. Meyer                                                Director
- - -------------------------------
         John R. Meyer



     /s/ Brian B. Pemberton                                           Director
- - -------------------------------
         Brian B. Pemberton


     /s/ Robert N. Thurston                                           Director
- - -------------------------------
         Robert N. Thurston




<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER> 1000
       
<S>                             <C>
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                          DEC-31-1997
<PERIOD-END>                               DEC-31-1997
<CASH>                                         205,726
<SECURITIES>                                         0
<RECEIVABLES>                                  260,821
<ALLOWANCES>                                         0
<INVENTORY>                                          0
<CURRENT-ASSETS>                               504,970
<PP&E>                                         448,653
<DEPRECIATION>                                 282,993
<TOTAL-ASSETS>                               1,039,108
<CURRENT-LIABILITIES>                          469,114
<BONDS>                                              0
                                0
                                          0
<COMMON>                                           577
<OTHER-SE>                                     459,527
<TOTAL-LIABILITY-AND-EQUITY>                 1,039,108
<SALES>                                              0
<TOTAL-REVENUES>                             1,391,587
<CGS>                                                0
<TOTAL-COSTS>                                1,366,831
<OTHER-EXPENSES>                              (38,537)
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                             (5,251)
<INCOME-PRETAX>                                 68,544
<INCOME-TAX>                                    32,647
<INCOME-CONTINUING>                             35,897
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    35,897
<EPS-PRIMARY>                                     0.62
<EPS-DILUTED>                                     0.62
        

</TABLE>


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