ACNIELSEN CORP
10-Q, 1998-05-11
ENGINEERING, ACCOUNTING, RESEARCH, MANAGEMENT
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                      SECURITIES AND EXCHANGE COMMISSION
                            Washington, D. C. 20549


                                   FORM 10-Q

(Mark one)

(X)        QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
EXCHANGE ACT OF 1934

For the quarterly period ended March 31, 1998

                                                OR

(  )       TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
EXCHANGE ACT OF 1934

For the transition period from                      to
                               ----------------------     ---------------------

                               Commission file number 001-12277


                        ACNIELSEN CORPORATION
- - -------------------------------------------------------------------------------
          (Exact name of registrant as specified in its charter)

              Delaware                                  06-1454128
- - -------------------------------------     -------------------------------------
     (State of Incorporation)              (I.R.S. Employer Identification No.)

 177 Broad Street, Stamford, CT                           06901
- - -------------------------------------     -------------------------------------
(Address of principal executive offices)                (Zip Code)

Registrant's telephone number, including area code              (203) 961-3000
                                                                --------------

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by  Sections  13 or 15(d)  of the  Securities  Exchange  Act of 1934
during the preceding 12 months (or for such shorter  period that the  registrant
was  required  to file such  reports),  and (2) has been  subject to such filing
requirements for the past 90 days. Yes X No

Indicate the number of shares  outstanding  of each of the  issuer's  classes of
common stock, as of the latest practicable date:
                                                     Shares Outstanding
          Title of Class                             at April 30, 1998
          Common Stock,
          par value $.01 per share                   57,348,708

<PAGE>



                              ACNIELSEN CORPORATION

                               INDEX TO FORM 10-Q



PART I. FINANCIAL INFORMATION                                          PAGE

Item 1. Financial Statements

Condensed Consolidated Statements of Income (Unaudited)
      Three Months Ended March 31, 1998 and 1997                        3

Condensed Consolidated Statements of Cash Flows (Unaudited)
      Three Months Ended March 31, 1998 and 1997                        4

Condensed Consolidated Balance Sheets
      March 31, 1998 (Unaudited) and December 31, 1997                  5

Notes to Condensed Consolidated Financial Statements (Unaudited)        6

Item 2. Management's Discussion and Analysis of Financial
            Condition and Results of Operations                         9



PART II.  OTHER INFORMATION

Item 6. Exhibits and Reports on Form 8-K                                12


SIGNATURES                                                              13











                                    -2-

<PAGE>
<TABLE>

PART I. FINANCIAL INFORMATION
Item I. FINANCIAL STATEMENTS

ACNIELSEN CORPORATION
Condensed Consolidated Statements Of Income (Unaudited)
(Amounts in thousands except per share amounts)
<CAPTION>
                                                                                   Three Months Ended
                                                                                        March 31,
                                                                       --------------------------------------------

                                                                               1998                      1997
                                                                       -----------------------    -----------------
<S>                                                                           <C>                        <C>
Operating Revenue                                                             $325,801                   $324,774

Operating Costs                                                                171,974                    182,100
Selling and Administrative Expenses                                            128,876                    128,002
Depreciation and Amortization                                                   21,411                     23,850
Year 2000 Expenses                                                               3,336                          -
                                                                       -----------------          -----------------

Operating Income (Loss)                                                            204                      (9,178)


Interest Income                                                                  3,081                      2,118
Interest Expense                                                                  (284)                     (1,388)
Other - Net                                                                        101                        826
                                                                       -----------------
                                                                                                  -----------------
Other Income - Net                                                               2,898                      1,556

Income (Loss) Before Income Tax Provision                                        3,102                      (7,622)

Income Tax Provision (Benefit)                                                   1,303                      (3,506)
                                                                       -----------------          -----------------

Net Income (Loss)                                                               $1,799                     $(4,116)
                                                                       =================          =================


Net Income (Loss) Per Share of Common Stock - Basic                              $0.03                       $(.07)
                                                                       =================          =================

Net Income (Loss) Per Share of Common Stock - Diluted                            $0.03                       $(.07)
                                                                       =================          =================

Weighted Average Number of Shares Outstanding
                Basic                                                           57,359                     56,919
                Diluted                                                         59,353                     56,919


<FN>

See  accompanying  notes  to the  condensed  consolidated  financial  statements
(unaudited).
</FN>
</TABLE>




                                                      -3-


<PAGE>
<TABLE>


ACNIELSEN CORPORATION
Condensed Consolidated Statements of Cash Flows (Unaudited)
(Amounts in Thousands)
<CAPTION>    
                                                                                  Three Months Ended
                                                                                      March 31,
                                                                  --------------------------------------------------
                                                                            1998                       1997
                                                                  -----------------------    -----------------------
<S>                                                                             <C>                     <C>            
- - --------------------------------------------------------------------------------------------------------------------
Cash Flows from Operating Activities:
Net Income (Loss)                                                                 $ 1,799                 $ (4,116)
  Reconciliation of Net Income (Loss) to Net Cash Used In
  Operating Activities:
    Depreciation and Amortization                                                  21,411                   23,850
    Deferred Income Taxes                                                            (220)                     456
    Payments Related to Special Charges                                            (3,634)                 (12,188)
    Postemployment Benefit Payments                                                (2,486)                  (2,496)
    Net Decrease in Accounts Receivable                                             4,873                    4,283
    Net Increase in Other Working Capital Items                                   (28,117)                 (29,892)
    Other                                                                             782                    1,154
                                                                --
- - ----------------------------------------------------------------  --------------------------------------------------
Net Cash Used In Operating Activities                                              (5,592)                 (18,949)
- - --------------------------------------------------------------------------------------------------------------------

Cash Flows from Investing Activities:
Capital Expenditures                                                               (7,523)                  (9,357)
Additions to Computer Software                                                     (5,234)                  (3,752)
Decrease in Other Investments                                                         813                      901
Other                                                                              (2,921)                  (7,289)
                                                                --
- - ----------------------------------------------------------------  --------------------------------------------------
Net Cash Used in Investing Activities                                             (14,865)                 (19,497)
- - --------------------------------------------------------------------------------------------------------------------

Cash Flows from Financing Activities:
Decrease in Short-Term Borrowings                                                    (144)                  (2,646)
Treasury Stock Purchases                                                           (8,869)                       -
Proceeds from the Sale of Common Stock under Option Plans                           3,996                      448
Other                                                                                 858                      274
- - --------------------------------------------------------------------------------------------------------------------
Net Cash Used in Financing Activities                                              (4,159)                  (1,924)
- - --------------------------------------------------------------------------------------------------------------------
Effect of Exchange Rate Changes on Cash and Cash Equivalents                       (4,268)                  (4,542)
- - --------------------------------------------------------------------------------------------------------------------
Decrease in Cash and Cash Equivalents                                             (28,884)                 (44,912)
Cash and Cash Equivalents, Beginning of Period                                    205,726                  185,005
- - --------------------------------------------------------------------------------------------------------------------
Cash and Cash Equivalents, End of Period                                        $ 176,842                $ 140,093
- - --------------------------------------------------------------------------------------------------------------------

Supplemental disclosure of cash flow information:
Cash Paid During the Period for Interest                                            $ 231                  $ 1,350
Cash Paid During the Period for Income Taxes                                      $ 1,823                  $ 5,347

Noncash Investing and Financing Activities:
Acquisition of Investment and Note Receivable in exchange for                    $ 19,400                        -
   Business Assets and Liabilities assumed

<FN>
See  accompanying  notes  to the  condensed  consolidated  financial  statements
(unaudited).

</FN> 
</TABLE>
                                    -4-

<PAGE>

ACNIELSEN CORPORATION
Condensed Consolidated Balance Sheets
(Amounts in thousands)
[CAPTION]
<TABLE>
- - --------------------------------------------------------------------------------------------------------------------------
                                                                                        March 31,            December 31,
                                                                                          1998                   1997
                                                                                       (Unaudited)
- - --------------------------------------------------------------------------------------------------------------------------
<S>                                                                                    <C>                  <C>    
Assets

Current Assets
Cash and Cash Equivalents                                                              $ 176,842              $ 205,726
Accounts Receivable-Net                                                                  246,843                260,821
Other Current Assets                                                                      47,756                 38,423
                                                                                  -----------------          -------------
       Total Current Assets                                                              471,441                504,970
Notes Receivable and Other Investments                                                    29,050                 10,281
Property, Plant and Equipment-Net                                                        147,054                165,660
Other Assets-Net
Prepaid Pension                                                                           56,634                 57,425
Computer Software                                                                         26,481                 25,288
Intangibles & Other Assets                                                                53,633                 55,001
Goodwill                                                                                 211,081                220,483
                                                                                  -----------------          -------------
       Total Other Assets-Net                                                            347,829                358,197
- - --------------------------------------------------------------------------------------------------------------------------
TOTAL ASSETS                                                                           $ 995,374            $ 1,039,108
- - --------------------------------------------------------------------------------------------------------------------------
Liabilities and Shareholders' Equity

Current Liabilities
Accounts  Payable                                                                       $ 81,127               $ 86,908
Short-Term Debt                                                                           25,653                 25,957
Accrued and Other Current Liabilities                                                    295,486                313,864
Accrued Income Taxes                                                                      41,118                 42,385
                                                                                  -----------------          -------------
       Total Current Liabilities                                                         443,384                469,114
Postretirement and Postemployment Benefits                                                47,931                 49,400
Deferred Income Taxes                                                                     26,809                 27,609
Other Liabilities                                                                         29,439                 32,881
- - --------------------------------------------------------------------------------------------------------------------------
TOTAL LIABILITIES                                                                        547,563                579,004
- - --------------------------------------------------------------------------------------------------------------------------
Commitments and Contingencies
Shareholders' Equity
Common Stock                                                                                 580                    577
Additional Paid-in Capital                                                               476,573                471,493
Retained Earnings                                                                         45,419                 43,620
Treasury Stock                                                                           (12,835)                (3,966)
Accumulated Other Comprehensive Income:
       Cumulative Translation Adjustment                                                                        (51,620)
                                                                                         (61,926)
                                                                                  -----------------          -------------
Total Shareholders' Equity                                                               447,811                460,104
- - --------------------------------------------------------------------------------------------------------------------------
TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY                                             $ 995,374             $1,039,108
- - --------------------------------------------------------------------------------------------------------------------------
<FN>
See  accompanying  notes  to the  condensed  consolidated  financial  statements
(unaudited).
</FN>
</TABLE>
                                   -5-

<PAGE>
ACNIELSEN CORPORATION
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
(Unaudited)

Note 1 - Interim Consolidated Financial Statements

These interim consolidated financial statements have been prepared in accordance
with the  instructions  to Form 10-Q and should be read in conjunction  with the
consolidated financial statements and related notes in the ACNielsen Corporation
(the  "Company")  1997 Annual Report on Form 10-K. In the opinion of management,
all adjustments  (which include only normal recurring  adjustments),  considered
necessary for a fair presentation of financial  position,  results of operations
and cash flows at the dates and for the periods  presented  have been  included.
Certain  prior year  amounts  have been  reclassified  to conform  with the 1998
presentation.

Note 2 - Financial Instruments with Off-Balance-Sheet Risk

The Company uses foreign exchange forward  contracts to hedge  significant known
transactional  exposures.  At March 31,  1998 the Company had $30,040 of foreign
currency forward contracts  outstanding,  which mature on various dates over the
next nine months. These forward contracts mature in monthly installments through
December 1998. Any gain or loss on the forward contract is deferred and included
in the measurement of the related foreign currency transaction.

The Company does not utilize  derivative  financial  instruments  for trading or
other speculative purposes.

Note 3 - Earnings Per Share
The following  table sets forth the  computation  of basic and diluted  earnings
(loss) per share (EPS) for the quarters  ended March 31, 1998 and 1997  (Amounts
in Thousands, Except Per Share Data):
<TABLE>
<CAPTION>
                                                                                         1998           1997
                                                                                         ----           ----
<S>                                                                                   <C>           <C>    
Weighted-average number of shares outstanding for basic EPS                           57,359         56,919
Dilutive effect of shares issuable as of period-end under stock option
   plans                                                                               1,994              0
                                                                               ============== ===============
Weighted-average number of shares and share equivalents for diluted EPS
                                                                                      59,353         56,919
                                                                               ============== ===============

Net Income (Loss)                                                                     $1,799        $(4,116)
                                                                               ============== ===============

Diluted earnings (loss) per share                                                       $.03         $(0.07)
                                                                               ============== ===============

</TABLE>
No adjustments  were made to March,  1997 basic EPS to compute diluted EPS as it
would result in  anti-dilution.  As such, no adjustment  was made for options to
purchase 8,404,035 shares of common stock at share prices ranging from $11.10 to
$17.05 per share, which were outstanding at the end of March, 1997.

                                  -6-
<PAGE>
Note 4 - New Accounting Pronouncements

The Company has adopted  Statement of Financial  Accounting  Standards  No. 130,
"Reporting  Comprehensive Income", which establishes standards for the reporting
and  disclosure  of  comprehensive  income and its  components  in the financial
statements.  This  statement  is  effective  for interim and annual  periods for
fiscal years beginning after December 15,1997. The Company's  comprehensive loss
for the  quarters  ended March 31, 1998 and 1997,  reported  net of tax, are set
forth in the following table:

<TABLE>
(in thousands)
<CAPTION>
                                                          1998              1997
- - ----------------------------------------------     ------------------ -----------------
<S>                                                            <C>           <C>
Net Income (Loss)                                            $1,799        $(4,116)

Other Comprehensive Loss, Net of Tax
   Foreign Currency Translation Adjustments                 (10,306)        (8,883)
   Unrealized Loss on Securities                                  -           (992)
                                                          ----------     ----------

        Comprehensive Loss                                  $(8,507)      $(13,991)
                                                            ========      =========
</TABLE>

In April 1998, the American  Institute of Certified  Public  Accountants  issued
Statement  of  Position  (SOP)  98-5,   "Reporting  on  the  Costs  of  Start-Up
Activities."  The SOP,  which the  Company  plans to adopt on  January  1, 1999,
requires  that  costs  of the  Company's  start-up  activities  be  expensed  as
incurred.  The Company currently  capitalizes  certain one-time costs related to
introducing  new  services  and  conducting  business in new  geographic  areas.
Adoption of this SOP is expected  to result in a one-time,  non-cash,  after-tax
charge recorded as a cumulative effect of a change in accounting in the range of
$15,000  to  $20,000.  However,  adoption  of the new  accounting  policy is not
expected  to  have  a  material  impact  on  the  Company's  future  results  of
operations.

Note 5 - Litigation
On July 29, 1996, Information  Resources,  Inc. ("IRI") filed a complaint in the
United States  District Court for the Southern  District of New York,  naming as
defendants  D&B,  A.C.  Nielsen  Company  (which is a subsidiary  of the Company
"ACNielsenCo")  and  I.M.S.  International,  Inc.,  a  subsidiary  of  Cognizant
Corporation ("IMS") (the "IRI Action").

The complaint  alleges various  violations of the United States  antitrust laws,
including  alleged  violations  of  Sections  1 and 2 of the  Sherman  Act.  The
complaint  also alleges a claim of tortious  interference  with a contract and a
claim of tortious interference with a prospective business  relationship.  These
latter claims relate to the  acquisition by defendants of Survey  Research Group
Limited  ("SRG").  IRI alleges that SRG violated an alleged  agreement  with IRI
when it agreed to be acquired by the defendants and that the defendants  induced
SRG to breach that agreement.

IRI's complaint alleges damages in excess of $350 million,  which amount IRI has
asked to be trebled under the antitrust laws. IRI also seeks punitive damages in
an unspecified amount.




                                     -7-
<PAGE>
By  notice of motion  dated  October  15,  1996,  defendants  moved for an order
dismissing  all  claims  in the  complaint.  On May 6,  1997 the  United  States
District  Court for the  Southern  District of New York issued a decision on the
motion to dismiss.  The Court dismissed IRI's claim of attempted  monopolization
in the United States with leave to replead  within sixty days.  The Court denied
defendants'  motion with respect to the remaining  claims in the  complaint.  On
June 3, 1997,  defendants filed an answer and  counterclaims.  Defendants denied
all material  allegations of the complaint.  In addition,  ACNielsenCo  asserted
counterclaims  against  IRI  alleging  that IRI has made  false  and  misleading
statements about ACNielsenCo's  services and commercial activities and that such
conduct  constitutes  a violation of Section  43(a) of the Lanham Act and unfair
competition. ACNielsenCo seeks injunctive relief and damages.

On July 7, 1997, IRI filed an amended  complaint seeking to replead the claim of
attempted  monopolization in the United States,  which had been dismissed by the
Court in its May 6, 1997  decision.  By notice of motion  dated August 18, 1997,
defendants moved for an order dismissing the amended claim. On December 1, 1997,
the Court denied defendants' motion.

In  connection  with the IRI  Action,  D&B,  Cognizant  Corporation  (the parent
company of IMS) and the Company have entered into an Indemnity and Joint Defense
Agreement (the "Indemnity and Joint Defense  Agreement")  pursuant to which they
have agreed (i) to certain arrangements  allocating potential  liabilities ("IRI
Liabilities")  that may arise out of or in  connection  with the IRI  Action and
(ii) to conduct a joint defense of such action. In particular, the Indemnity and
Joint  Defense  Agreement  provides  that  the  Company  will  assume  exclusive
liability  for IRI  Liabilities  up to a maximum  amount to be calculated at the
time such liabilities,  if any, become payable (the "ACN Maximum  Amount"),  and
that Cognizant and D&B will share liability equally for any amounts in excess of
the ACN  Maximum  Amount.  The ACN  Maximum  Amount  will  be  determined  by an
investment  banking firm as the maximum  amount which the Company is able to pay
after giving effect to (i) any plan submitted by such  investment  bank which is
designed to maximize the claims paying ability of the Company without  impairing
the investment  banking firm's ability to deliver a viability opinion (but which
will not require any action requiring stockholder approval), and (ii) payment of
related fees and expenses.  For these  purposes,  financial  viability means the
ability of the Company, after giving effect to such plan, the payment of related
fees and expenses and the payment of the ACN Maximum Amount, to pay its debts as
they become due and to finance the current and anticipated operating and capital
requirements of its business,  as reconstituted by such plan, for two years from
the date any such plan is expected to be implemented.

The Indemnity and Joint Defense  Agreement also imposes certain  restrictions on
the payment of cash  dividends  and the  ability of the Company to purchase  its
stock.

Management  of ACNielsen is unable to predict at this time the final  outcome of
the IRI Action or whether its resolution could  materially  affect the Company's
results of operations, cash flows or financial position.








                                      -8-
<PAGE>

The Company and its  subsidiaries  are also involved in other legal  proceedings
and  litigation  arising in the ordinary  course of business.  In the opinion of
management,   the  outcome  of  such  current  legal  proceedings,   claims  and
litigation,  if decided adversely,  could have a material effect on quarterly or
annual  operating  results  or cash  flows  when  resolved  in a future  period.
However, in the opinion of management,  these matters will not materially affect
the Company's consolidated financial position.


Item 2. Management's  Discussion and Analysis of Financial Condition and Results
 of Operations (Dollar amounts in thousands, except per share data)

Net  income  for the first  quarter  was $1,799 or $0.03 per  diluted  share,  a
$5,915,  or $0.10 per share  improvement  over the  first  quarter  1997 loss of
$4,116 or $0.07 per diluted  share.  Net income  included an after-tax  negative
currency translation impact of $1,317, or $0.02 per diluted share.

Revenue for the quarter ended March 31, 1998 was  $325,801,  an increase of 0.3%
from the first quarter of 1997,  reflecting the negative impact of a strong U.S.
dollar.  Driven by solid growth in all regions,  revenue  advanced 9.4% in local
currency.

Operating  income was $204, an increase of $9,382 over 1997,  despite a negative
currency  translation  impact of $2,281.  Strong local currency  revenue growth,
coupled with  improved  operating  efficiency  across all three of the Company's
regions,  drove the substantial increase.  Excluding Year 2000 costs,  operating
income increased $12,718 over 1997 to $3,540.

Other  income-net was $2,898,  compared with $1,556 in the first three months of
1997, primarily reflecting lower interest expense on lower borrowings and higher
interest income.

The  Company's  operating  results by  geographic  region for the  quarters  
ended March 31, 1998 and 1997 are set forth in the table below.

<TABLE>
(in thousands)
<CAPTION>
                                                    Operating Revenue             Operating Income
                                                                                       (Loss)
                                                -------------------------     ------------------------
                                                    1998          1997           1998          1997
<S>                                              <C>           <C>              <C>           <C>
United States                                     $83,167       $73,307         $5,785           $450
Canada/ Latin America                              48,066        48,059          5,436          2,831
                                                  --------     ---------       --------        -------
    Total Americas                                131,233       121,366         11,221          3,281
Europe, Middle East & Africa                      131,598       133,625         (5,037)        (6,998)
Asia Pacific *                                     62,970        69,783         (2,644)        (5,461)
                                                  --------     ---------       --------        -------
   Subtotal                                       325,801       324,774          3,540         (9,178)
Year 2000 Costs                                         -             -         (3,336)             -
                                                 ---------     ---------       --------        -------

   Total                                         $325,801      $324,774           $204        $(9,178)
                                                 ========      ========         =======       ========

         *Includes ACNielsen Japan

</TABLE>



                                     -9-
<PAGE>

The following discusses results on a geographic basis:

Total Americas revenue  increased 8.1% to $131,233 from $121,366.  Excluding the
impact of  currency  translation,  revenue  grew  10.8%.  Operating  income  was
$11,221,  a $7,940  improvement  over the prior year,  including a $735 negative
foreign translation impact.

In the United States, revenue grew 13.5% to $83,167, reflecting continued growth
in  account-level  information,  consumer panels and the addition of new revenue
from ACNielsen EDI, acquired in December.  Excluding ACNielsen EDI, U.S. revenue
grew 10.5%.  Operating  income was $5,785,  an increase of $5,335 over the prior
year.  The gain  was  driven  by  revenue  growth,  continuing  improvements  in
operating efficiency and additional income from ACNielsen EDI.

In Canada  and Latin  America,  reported  revenue  of  $48,066  was  essentially
unchanged,  due to a negative  foreign  translation  impact of $3,284.  In local
currency,  revenue grew 6.8%. The increase in local currency revenue, even after
the transfer of ACNielsen's Latin American media  measurement  businesses to the
IBOPE Media Information joint venture,  resulted from higher retail  measurement
sales  in  Canada,  Mexico,  Brazil  and  Colombia,  and  revenue  from a  major
customized research project in Mexico. Excluding the transferred media business,
revenue grew more than 13% in local currency.  Operating income increased 92% to
$5,436 from $2,831 in 1997, including a $735 negative impact of foreign currency
translation.  The improvement was the result of  local-currency  revenue growth,
improved  operating  efficiency and the elimination of losses from the Company's
Latin American media measurement business.

Revenue in the Europe,  Middle East & Africa  ("EMEA")  region  declined 1.5% to
$131,598,  from $133,625 in 1997,  due to a $12,922  negative  impact of foreign
currency translation.  Revenue for EMEA grew 8.2% in local currency,  reflecting
continuing growth in the United Kingdom, France and in the Nordic region; nearly
40%  growth in Eastern  Europe;  revenue  from  businesses  in South  Africa and
Israel, acquired in last year's second quarter; and the addition of revenue from
ACNielsen  EDI's  European  operations.  Excluding  the impact of  acquisitions,
local-currency  revenue  grew 3.6%.  EMEA  reduced  its  operating  loss for the
quarter $1,961,  to $5,037,  despite a negative currency  translation  impact of
$478. The improvement was the result of local-currency revenue growth, increased
productivity  and lower costs,  as the region  continued to make progress on its
turnaround.

Asia Pacific's revenue decreased 9.8% to $62,970 from $69,783,  due to a $13,416
negative impact from currency translation. Revenue for Asia Pacific grew 9.5% in
local currency due to solid growth in Southeast Asia,  China,  Hong Kong and New
Zealand,  and from  ACNielsen's  multi-country  research  business.  The  region
reduced  its  operating  loss from $5,461 to $2,644,  despite a $1,068  negative
currency  translation  impact.  The  improvement  was the result of productivity
gains,  improved  operating  efficiency,  lower  costs  and a  more  disciplined
approach to customized research.

In Japan,  continuing efforts to reduce costs and improve efficiency contributed
to the region's  overall income  improvement  in the first  quarter.  Additional
operating improvements,  from actions announced at the end of 1997, are expected
to be realized in the second half of 1998.




                                   -10-
<PAGE>

Liquidity and Capital Resources
Three Months Ended March 31, 1998 and 1997

Net cash used in  operating  activities  for the  quarter  ended  March 31, 1998
totaled  $5,592,  compared with $18,949 for the  comparable  period in 1997. The
change  primarily  is the result of improved  operating  results  (net income of
$1,799 in 1998 as compared  with a net loss of $4,116 in 1997) and a decrease in
payments related to special charges ($8,554).

Net cash used in  investing  activities  totaled  $14,865 for the quarter  ended
March 31, 1998, compared with $19,497 for the comparable period in 1997.

Net cash used in  financing  activities  for the quarter  ended March 31,  1998,
totaled  $4,159,  compared with $1,924 for the  comparable  period in 1997.  The
increase in the cash used of $2,235 primarily reflected the purchase of treasury
stock  ($8,869)  offset by an increase in proceeds from the sale of common stock
under option plans ($3,548) and a reduction in the amount of cash used to retire
short-term borrowings ($2,502).

During  the first  quarter  of 1998,  the  Company  became a partner  in a joint
venture that provides media  measurement  services in Latin  America.  The joint
venture,  IBOPE Media Information,  will offer television  audience  measurement
(TAM), radio audience measurement (RAM), and advertising expenditure measurement
services  (AEM) in  various  Latin  American  markets.  Under  the  terms of the
agreement,  the Company received an 11% equity interest in the joint venture and
a $9,400 interest  bearing note in exchange for the Company's Latin America TAM,
RAM and AEM business assets and the assumption of certain transition liabilities
in a non-cash transaction. The first quarter 1998 financial statements reflect a
preliminary  allocation of the business assets  exchanged that will be finalized
later  in the  year.  The  Company  did  not  recognize  a gain  or  loss on the
transaction.

Year 2000

The Company relies on software and related  technologies in the operation of its
business.  Based on a comprehensive  assessment,  the Company determined that it
will be required to modify or replace  significant  portions of its  software so
that its computer systems will be Year 2000 compliant.  The Company is utilizing
internal and external  resources  to execute its Year 2000  compliance  program.
Third-party  contract   programmers  have  been  retained,   and  are  presently
renovating  and  testing  software.  Renovation  of  code  is  scheduled  to  be
substantially  complete by year end 1998, with testing and implementation of new
programs to be completed by mid-1999.  The Company  currently  believes  that it
will be able to modify or replace its  affected  systems in a timely  manner and
with no significant disruptions to its operations.

Preliminary  estimates  of the total Year 2000  compliance  costs to be incurred
with respect to the  affected  systems  approximate  $15,000 to $20,000 over the
costs of normal software upgrades and replacements. Maintenance and modification
costs will be  expensed as  incurred,  while the costs of new  software  will be
capitalized  and  amortized  over the  software's  useful  life.  Such costs are
expected to be  incurred  primarily  in 1998 and  totaled  $3,336 and $0 for the
three months ended March 31, 1998 and 1997, respectively.



                                   -11-
<PAGE>

The  Company  also is  communicating  with  its  data  suppliers  and  customers
regarding the Year 2000 issue. Failure by data suppliers to successfully address
the issue could result in delays in data  becoming  available to the Company for
use in its  products and  services.  Failure by customers  could  disrupt  their
ability to maximize  their use of such  products  and  services.  The Company is
currently unable to determine the effect,  if any, that such failures might have
on the Company's operations or future business results.

PART II.  OTHER INFORMATION

Item 6. Exhibits and Reports on Form 8-K.

(a)     Exhibits.
         10(g)   1996 ACNielsen Corporation Non-Employee Directors' Stock 
                    Incentive Plan (As amended February 19, 1998)

         10(i)   1996 ACNielsen Corporation Key Employees' Stock Incentive Plan
                    (As amended February 19, 1998)

         (27)    Financial Data Schedule (filed electronically)

(b)     Reports on Form 8-K.

        There were no reports on Form 8-K filed during the quarter ended March
31, 1998.























                                 -12-


<PAGE>


                                                    SIGNATURES



Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.




                                        ACNIELSEN CORPORATION
                                                   (Registrant)

Date:  May 8, 1998        By:           /s/ Robert J. Chrenc
                                        ---------------------------
                                        Robert J. Chrenc
                                        Executive Vice President
                                        and Chief Financial Officer



Date:  May 8, 1998        By:           /s/ Michael S. Geltzeiler
                                        ------------------------------------
                                        Michael S. Geltzeiler
                                        Senior Vice President and Controller
















                               -13-



<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-1998
<PERIOD-END>                               MAR-31-1998
<CASH>                                         176,842
<SECURITIES>                                         0
<RECEIVABLES>                                  246,843
<ALLOWANCES>                                         0
<INVENTORY>                                          0
<CURRENT-ASSETS>                               471,441
<PP&E>                                         430,697
<DEPRECIATION>                                 283,643
<TOTAL-ASSETS>                                 995,374
<CURRENT-LIABILITIES>                          443,384
<BONDS>                                              0
                                0
                                          0
<COMMON>                                           580
<OTHER-SE>                                     447,231
<TOTAL-LIABILITY-AND-EQUITY>                   995,374
<SALES>                                              0
<TOTAL-REVENUES>                               325,801
<CGS>                                                0
<TOTAL-COSTS>                                  325,597
<OTHER-EXPENSES>                                 (101)
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                             (2,797)
<INCOME-PRETAX>                                  3,102
<INCOME-TAX>                                     1,303
<INCOME-CONTINUING>                              1,799
<DISCONTINUED>                                       0
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<CHANGES>                                            0
<NET-INCOME>                                     1,799
<EPS-PRIMARY>                                     0.03
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</TABLE>

 
                                                                 Exhibit (10)i
                            1996 ACNIELSEN CORPORATION
                       KEY EMPLOYEES' STOCK INCENTIVE PLAN


1.       Purpose of the Plan

         The purpose of the Plan is to aid the Company and its  Subsidiaries  in
securing and retaining key employees of outstanding ability and to motivate such
employees  to  exert  their  best  efforts  on  behalf  of the  Company  and its
Subsidiaries by providing incentives through the granting of Awards. The Company
expects that it will benefit from the added  interest  which such key  employees
will  have in the  welfare  of the  Company  as a result  of  their  proprietary
interest in the Company's success.


2.       Definitions

         The following  capitalized  terms used in the Plan have the  respective
meanings set forth in this Section:

                  (a)      Act:     The Securities Exchange Act of 1934, as 
                                    amended, or any successor thereto.

                  (b)      Award: An Option, Stock Appreciation Right or Other
                           Stock-Based Award granted pursuant to the Plan.

                  (c)      Beneficial Owner: As such term is defined in Rule 
                           13d-3 under the Act (or any successor rule thereto).

                  (d)      Board: The Board of Directors of the Company.

                  (e)      Change in Control: The occurrence of any of the
                           following events:

                           (i) any Person  (other than the Company,  any trustee
                           or  other  fiduciary  holding   securities  under  an
                           employee benefit plan of the Company,  or any company
                           owned, directly or indirectly, by the stockholders of
                           the Company in substantially  the same proportions as
                           their ownership of stock of the Company), becomes the
                           Beneficial   Owner,   directly  or   indirectly,   of
                           securities of the Company representing 20% or more of
                           the   combined   voting   power   of  the   Company's
                           then-outstanding securities;
<PAGE>

                           (ii)  during any period of  twenty-four  months  (not
                           including  any period prior to the  Effective  Date),
                           individuals  who  at the  beginning  of  such  period
                           constitute  the Board,  and any new  director  (other
                           than (A) a  director  nominated  by a Person  who has
                           entered into an agreement  with the Company to effect
                           a transaction described in Sections 2(e)(i), (iii) or
                           (iv) of the Plan,  (B) a  director  nominated  by any
                           Person (including the Company) who publicly announces
                           an  intention to take or to consider  taking  actions
                           (including,   but  not   limited  to,  an  actual  or
                           threatened proxy contest) which if consummated  would
                           constitute  a Change  in  Control  or (C) a  director
                           nominated by any Person who is the Beneficial  Owner,
                           directly or indirectly,  of securities of the Company
                           representing 10% or more of the combined voting power
                           of the Company's  securities)  whose  election by the
                           Board or  nomination  for  election by the  Company's
                           stockholders  was approved in advance by a vote of at
                           least two-thirds (2/3) of the directors then still in
                           office who either were  directors at the beginning of
                           the  period  or  whose  election  or  nomination  for
                           election was  previously  so approved,  cease for any
                           reason to constitute at least a majority thereof;

                           (iii) the  stockholders  of the  Company  approve any
                           transaction or series of transactions under which the
                           Company  is  merged  or  consolidated  with any other
                           company,  other  than a merger or  consolidation  (A)
                           which would  result in the voting  securities  of the
                           Company   outstanding   immediately   prior   thereto
                           continuing   to   represent   (either  by   remaining
                           outstanding   or  by  being   converted  into  voting
                           securities of the surviving entity) more than 66 2/3%
                           of the combined voting power of the voting securities
                           of the Company or such surviving  entity  outstanding
                           immediately  after such merger or  consolidation  and
                           (B) after  which no  Person  holds 20% or more of the
                           combined   voting   power  of  the   then-outstanding
                           securities of the Company or such  surviving  entity;
                           or
<PAGE>

                           (iv) the  stockholders  of the Company approve a plan
                           of  complete   liquidation   of  the  Company  or  an
                           agreement for the sale or  disposition by the Company
                           of all or substantially all of the Company's assets.

                  (f)      Code: The Internal Revenue Code of 1986, as amended,
                           or any successor thereto.

                  (g)      Committee: The Compensation Committee of the Board.

                  (h)      Company: ACNielsen Corporation, a Delaware 
                           corporation.

                  (i)      D&B:  The Dun & Bradstreet Corporation, a Delaware 
                           corporation.

                  (j)      Disability: Inability to engage in any substantial 
                           gainful activity by reason of a medically 
                           determinable physical or mental impairment which 
                           constitutes a permanent and total disability, as 
                           defined in  Section  22(e)(3)of the Code (or any
                           successor section thereto). The determination whether
                           a Participant has suffered a Disability shall be made
                           by the Committee based upon such evidence as it deems
                           necessary and appropriate. A Participant shall not be
                           considered  disabled  unless he or she furnishes such
                           medical or other  evidence  of the  existence  of the
                           Disability as the Committee,  in its sole discretion,
                           may require.

                  (k)      Effective Date: The date on which the Plan takes 
                           effect, as defined pursuant to Section 17 of the 
                           Plan.

                  (l)      Fair Market Value: On a given date, the arithmetic
                           mean of the high and low prices of the
                           Shares as reported on such date on the  Composite
                           Tape of the principal national securities exchange on
                           which such  Shares are listed or admitted to trading,
                           or, if no Composite Tape exists for such national   
<PAGE>
                           securities   exchange  on  such  date,  then  on  the
                           principal national  securities exchange on which such
                           Shares are listed or admitted to trading,  or, if the
                           Shares  are not  listed  or  admitted  on a  national
                           securities  exchange,  the arithmetic mean of the per
                           Share  closing bid price and per Share  closing asked
                           price  on  such  date  as  quoted  on  the   National
                           Association of Securities Dealers Automated Quotation
                           System  (or such  market  in which  such  prices  are
                           regularly quoted), or, if there is no market on which
                           the  Shares are  regularly  quoted,  the Fair  Market
                           Value shall be the value established by the Committee
                           in good faith.  If no sale of Shares  shall have been
                           reported  on such  Composite  Tape  or such  national
                           securities  exchange  on such  date or  quoted on the
                           National  Association of Securities Dealers Automated
                           Quotation  System on such date,  then the immediately
                           preceding date on which sales of the Shares have been
                           so reported or quoted shall be used.

                  (m)      LSAR: A limited stock appreciation right granted 
                           pursuant to Section 8(d) of the Plan.

                  (n)      Other Stock-Based Awards: Awards granted pursuant to
                           Section 9 of the Plan.

                  (o)      Option:  A stock option granted pursuant to Section 
                           7 of the Plan.

                  (p)      Option Price:  The purchase price per Share of an 
                           Option, as determined pursuant to Section 7(a)of the
                           Plan.

                  (q)      Participant: An individual who is selected by the 
                           Committee to participate in the Plan pursuant to 
                           Section 5 of the Plan.

                  (r)      Performance-Based Awards: Certain Other Stock-Based 
                           Awards granted pursuant to Section 9(b) of the Plan.
<PAGE>
                  (s)      Person: As such term is used for purposes of Section 
                           13(d) or 14(d) of the Act (or any successor section
                           thereto).

                  (t)      Plan: The 1996 ACNielsen Corporation Key Employees' 
                           Stock Incentive Plan.

                  (u)      Retirement:   Termination  of  employment   with  the
                           Company or a Subsidiary  after such  Participant  has
                           attained  age 55 and ten  years of  service  with the
                           Company;  or, with the prior  written  consent of the
                           Committee  that  such  termination  be  treated  as a
                           Retirement hereunder, termination of employment under
                           other circumstances.

                  (v)      Shares:  Shares of common stock, par value $0.01 per
                           Share, of the Company.

                  (w)      Spinoff Date:  The date on which the Shares that are
                           owned by D&B are distributed to the holders of 
                           record of shares of D&B.

                  (x)      Stock Appreciation Right: A stock appreciation right
                           granted pursuant to Section 8 of the Plan.

                  (y)      Subsidiary: A subsidiary corporation, as defined in 
                           Section 424(f) of the Code (or any successor section
                           thereto).


3.       Shares Subject to the Plan

         The  total  number of  Shares  which  may be  issued  under the Plan is
12,000,000.  The maximum number of Shares for which Awards may be granted during
a calendar year to any Participant shall be 700,000.  The Shares may consist, in
whole or in part, of unissued Shares or treasury Shares.  The issuance of Shares
or the  payment of cash upon the  exercise  of an Award  shall  reduce the total
number of Shares  available  under the Plan,  as  applicable.  Shares  which are
subject to Awards which terminate or lapse may be granted again under the Plan.

<PAGE>

4.       Administration

         The Plan shall be administered by the Committee, which may delegate its
duties and  powers in whole or in part to any  subcommittee  thereof  consisting
solely of at least two individuals who are each "non-employee  directors" within
the  meaning of Rule 16b-3 under the Act (or any  successor  rule  thereto)  and
"outside  directors"  within the  meaning of Section  162(m) of the Code (or any
successor section  thereto).  The Committee is authorized to interpret the Plan,
to establish,  amend and rescind any rules and regulations relating to the Plan,
and to make any other  determinations  that it deems  necessary or desirable for
the  administration  of the Plan. The Committee may correct any defect or supply
any omission or reconcile any inconsistency in the Plan in the manner and to the
extent the Committee deems necessary or desirable. Any decision of the Committee
in the interpretation and administration of the Plan, as described herein, shall
lie within its sole and absolute  discretion and shall be final,  conclusive and
binding on all parties concerned  (including,  but not limited to,  Participants
and their  beneficiaries or successors).  The Committee shall require payment of
any amount it may  determine to be  necessary  to withhold  for federal,  state,
local or other  taxes  as a result  of the  exercise  of an  Award.  Unless  the
Committee specifies otherwise, the Participant may elect to pay a portion or all
of such  withholding  taxes by (a)  delivery  in  Shares  or (b)  having  Shares
withheld by the Company from any Shares that would have  otherwise been received
by the Participant.  The number of Shares so delivered or withheld shall have an
aggregate  Fair Market Value  sufficient to satisfy the  applicable  withholding
taxes. If the chief  executive  officer of the Company is a member of the Board,
the Board by specific  resolution may constitute such chief executive officer as
a committee  of one which shall have the  authority  to grant Awards of up to an
aggregate of 10,000 Shares in each calendar year to each  Participant who is not
subject to the rules  promulgated  under Section 16 of the Act (or any successor
section thereto); provided, however, that (a) such chief executive officer shall
notify the  Committee of any such grants made pursuant to this Section 4 and (b)
the chairman of the  Committee  shall  approve any such grants made  pursuant to
this Section 4.

<PAGE>
5.       Eligibility

         Key  employees  (but not  members  of the  Committee  or any person who
serves only as a director)  of the  Company and its  Subsidiaries,  who are from
time to time  responsible  for the  management,  growth  and  protection  of the
business of the Company and its Subsidiaries,  are eligible to be granted Awards
under  the  Plan.  Participants  shall  be  selected  from  time  to time by the
Committee, in its sole discretion,  from among those eligible, and the Committee
shall determine,  in its sole discretion,  the number of Shares to be covered by
the Awards granted to each Participant.


6.       Limitations

         No Award may be granted under the Plan after the tenth  anniversary  of
the Effective Date, but Awards theretofore granted may extend beyond that date.


7.       Terms and Conditions of Options

         Options  granted  under  the  Plan  shall  be,  as  determined  by  the
Committee,  non-qualified,  incentive or other stock options for federal  income
tax purposes, as evidenced by the related Award agreements, and shall be subject
to the foregoing and the following  terms and conditions and to such other terms
and conditions, not inconsistent therewith, as the Committee shall determine:

                  (a)  Option Price.  The Option Price per Share shall be 
determined by the Committee, but shall not be less than 100% of the Fair Market
Value of the Shares on the date an Option is granted.

                  (b)  Exercisability.  Options  granted under the Plan shall be
exercisable at such time and upon such terms and conditions as may be determined
by the Committee,  but in no event shall an Option be exercisable  more than ten
years after the date it is granted.

                  (c) Exercise of Options.  Except as otherwise  provided in the
Plan or in an Award agreement,  an Option may be exercised for all, or from time
to time any part, of the Shares for which it is then  exercisable.  For purposes
of Section 7 of the Plan,  the exercise  date of an Option shall be the later of
<PAGE>

the date a notice of exercise is received by the Company and, if applicable, the
date payment is received by the Company  pursuant to clauses (i),  (ii) or (iii)
in the  following  sentence.  The  purchase  price for the Shares as to which an
Option is exercised shall be paid to the Company in full at the time of exercise
at the election of the  Participant  (i) in cash,  (ii) in Shares  having a Fair
Market Value equal to the aggregate  Option Price for the Shares being purchased
and satisfying such other requirements as may be imposed by the Committee, (iii)
partly in cash and partly in such Shares, (iv) through the withholding of Shares
(which would otherwise be delivered to the  Participant)  with an aggregate Fair
Market  Value on the  exercise  date  equal to the  aggregate  Option  Price and
satisfying  such other  requirements  as may be imposed by the  Committee or (v)
through the delivery of irrevocable instructions to a broker to deliver promptly
to the  Company an amount  equal to the  aggregate  Option  Price for the Shares
being  purchased.  No  Participant  shall have any rights to  dividends or other
rights of a  stockholder  with respect to Shares  subject to an Option until the
Participant has given written notice of exercise of the Option, paid in full for
such Shares and, if applicable,  has satisfied any other  conditions  imposed by
the Committee pursuant to the Plan.

                  (d) Exercisability Upon Termination of Employment by Death. If
a Participant's  employment with the Company and its Subsidiaries  terminates by
reason  of death  after  the date of grant  of an  Option,  (i) the  unexercised
portion of such Option shall  immediately vest in full and (ii) such portion may
thereafter be exercised  during the shorter of (A) the remaining  stated term of
the Option or (B) five years after the date of death.

                  (e)   Exercisability   Upon   Termination   of  Employment  by
Disability or Retirement. If a Participant's employment with the Company and its
Subsidiaries  terminates by reason of Disability or Retirement after the date of
grant of an Option, (i) the unexercised portion of such Option shall immediately
vest in full and (ii) such  portion  may  thereafter  be  exercised  during  the
shorter of (A) the  remaining  stated term of the Option or (B) five years after
the  date  of such  termination  of  employment;  provided,  however,  that if a
Participant  dies  within a period  of five  years  after  such  termination  of
employment,  an  unexercised  Option may  thereafter  be  exercised,  during the
shorter of (i) the  remaining  stated term of the Option or (ii) the period that
is the longer of (A) five years after the date of such termination of employment
or (B) one year after the date of death.
<PAGE>
                  (f)  Effect  of Other  Termination  of  Employment.  Except as
otherwise provided in an Award agreement, if a Participant's employment with the
Company  and its  Subsidiaries  terminates  for any  reason  other  than  death,
Disability  or  Retirement  after the date of grant of an  Option  as  described
above,  an  unexercised  Option may  thereafter  be exercised  during the period
ending 90 days after the date of such termination of employment, but only to the
extent to which such Option was  exercisable at the time of such  termination of
employment.

<PAGE>
8.       Terms and Conditions of Stock Appreciation Rights

                  (a)  Grants.   The  Committee  also  may  grant  (i)  a  Stock
Appreciation  Right independent of an Option or (ii) a Stock  Appreciation Right
in connection with an Option, or a portion thereof.  A Stock  Appreciation Right
granted pursuant to clause (ii) of the preceding  sentence (A) may be granted at
the time the related  Option is granted or at any time prior to the  exercise or
cancellation of the related  Option,  (B) shall cover the same Shares covered by
an Option (or such lesser number of Shares as the Committee may  determine)  and
(C) shall be subject to the same terms and  conditions as such Option except for
such  additional  limitations  as are  contemplated  by this  Section 8 (or such
additional limitations as may be included in an Award agreement).

                  (b)  Terms.   The   exercise   price  per  Share  of  a  Stock
Appreciation  Right shall be an amount  determined  by the  Committee  but in no
event shall such amount be less than the greater of (i) the Fair Market Value of
a Share on the date the Stock Appreciation Right is granted or, in the case of a
Stock  Appreciation  Right granted in conjunction  with an Option,  or a portion
thereof,  the Option Price of the related Option and (ii) an amount permitted by
applicable laws, rules,  by-laws or policies of regulatory  authorities or stock
exchanges.  Each Stock Appreciation Right granted independent of an Option shall
entitle a Participant  upon exercise to an amount equal to (i) the excess of (A)
the Fair Market  Value on the  exercise  date of one Share over (B) the exercise
price  per  Share,  times  (ii)  the  number  of  Shares  covered  by the  Stock
Appreciation Right. Each Stock Appreciation Right granted in conjunction with an
Option,  or a portion  thereof,  shall entitle a Participant to surrender to the
Company the unexercised Option, or any portion thereof,  and to receive from the
Company in exchange  therefor an amount  equal to (i) the excess of (A) the Fair
Market  Value on the  exercise  date of one Share over (B) the Option  Price per
Share,  times  (ii) the  number of Shares  covered  by the  Option,  or  portion
thereof, which is surrendered.  The date a notice of exercise is received by the
Company shall be the exercise date.  Payment shall be made in Shares or in cash,
or partly in Shares and partly in cash, valued at such Fair Market Value, all as
shall be determined by the Committee. Stock Appreciation Rights may be exercised
from time to time upon  actual  receipt  by the  Company  of  written  notice of
exercise  stating  the number of Shares  subject to an  exercisable  Option with
respect to which the Stock Appreciation Right is being exercised.  No fractional
Shares will be issued in payment for Stock Appreciation Rights, but instead cash
will be paid for a fraction or, if the Committee should so determine, the number
of Shares will be rounded downward to the next whole Share.
<PAGE>
                  (c) Limitations.  The Committee may impose, in its discretion,
such conditions upon the exercisability or transferability of Stock Appreciation
Rights as it may deem fit.

                  (d) Limited Stock Appreciation Rights. The Committee may grant
LSARs that are exercisable upon the occurrence of specified  contingent  events.
Such LSARs may provide for a different method of determining  appreciation,  may
specify  that payment will be made only in cash and may provide that any related
Awards are not exercisable while such LSARs are exercisable.  Unless the context
otherwise requires,  whenever the term "Stock Appreciation Right" is used in the
Plan, such term shall include LSARs.


9.       Other Stock-Based Awards

                  (a) Generally.  The  Committee,  in its sole  discretion,  may
grant Awards of Shares,  Awards of restricted  Shares and Awards that are valued
in whole or in part by reference to, or are  otherwise  based on the Fair Market
Value of, Shares ("Other  Stock-Based  Awards").  Such Other Stock-Based  Awards
shall be in such form, and dependent on such conditions,  as the Committee shall
determine,  including,  without  limitation,  the right to  receive  one or more
Shares (or the  equivalent  cash value of such Shares) upon the  completion of a
specified period of service, the occurrence of an event and/or the attainment of
performance  objectives.  Other  Stock-Based  Awards may be granted  alone or in
addition to any other Awards  granted under the Plan.  Subject to the provisions
of the Plan, the Committee  shall  determine to whom and when Other  Stock-Based
Awards  will be made,  the  number of Shares to be awarded  under (or  otherwise
related to) such Other Stock-Based Awards; whether such Other Stock-Based Awards
shall be settled in cash,  Shares or a combination  of cash and Shares;  and all
other terms and conditions of such Awards (including,  without  limitation,  the
vesting  provisions  thereof).  Notwithstanding  the  foregoing:  (i) any  Other
Stock-Based  Awards  consisting of restricted  Shares or phantom Shares that are
payable  in  Shares,  and which are not  identified  by the  Committee  as being
granted in lieu of salary or a cash bonus,  shall  become fully vested no sooner
than the earlier of (A) the death or Disability of the  Participant to whom such
Other Stock-Based Award was made or (B) either (I) three years after the date of
grant  thereof,  if vesting is based  solely  upon the lapse of time or (II) one
year  after  the date of  grant  thereof,  if  vesting  is based on  performance
<PAGE>

criteria; and (ii) any Other Stock-Based Awards, other than restricted Shares or
phantom Shares  described in Section  9(a)(i) above,  shall be identified by the
Committee as being granted in lieu of salary or a cash bonus; provided, however,
that the  Committee may grant Other  Stock-Based  Awards that do not comply with
the foregoing  provisions of this sentence if such Other  Stock-Based  Awards in
the  aggregate do not exceed five percent of the total number of Shares that may
be issued under the Plan.

                  (b) Performance-Based Awards.  Notwithstanding anything to the
contrary herein,  certain Other Stock-Based  Awards granted under this Section 9
may be granted in a manner  which is  deductible  by the Company  under  Section
162(m)  of the  Code  (or any  successor  section  thereto)  ("Performance-Based
Awards"). A Participant's  Performance-Based  Award shall be determined based on
the  attainment  of written  performance  goals  approved by the Committee for a
performance  period  established by the Committee (i) while the outcome for that
performance  period  is  substantially  uncertain  and (ii) no more than 90 days
after the  commencement of the performance  period to which the performance goal
relates  or, if less,  the  number of days  which is equal to 25  percent of the
relevant  performance  period.  The performance  goals, which must be objective,
shall be based  upon one or more of the  following  criteria:  (i)  consolidated
earnings  before or after taxes  (including  earnings  before  interest,  taxes,
depreciation and amortization);  (ii) net income;  (iii) operating income;  (iv)
earnings  per  Share;  (v) book value per Share;  (vi)  return on  stockholders'
equity; (vii) expense management; (viii) return on investment; (ix) improvements
in capital  structure;  (x)  profitability  of an identifiable  business unit or
product;  (xi) maintenance or improvement of profit margins;  (xii) stock price;
(xiii)  market  share;  (xiv)  revenues or sales;  (xv) costs;  (xvi) cash flow;
(xvii) working capital and (xviii) return on assets.  The foregoing criteria may
relate to the  Company,  one or more of its  Subsidiaries  or one or more of its
divisions or units, or any  combination of the foregoing,  and may be applied on
an absolute  basis  and/or be relative  to one or more peer group  companies  or
indices, or any combination  thereof,  all as the Committee shall determine.  In
addition,  to the  degree  consistent  with  Section  162(m) of the Code (or any
successor  section  thereto),  the performance  goals may be calculated  without
regard to extraordinary  items. The maximum amount of a Performance-Based  Award
to any  Participant  with  respect  to a  fiscal  year of the  Company  shall be
<PAGE>

$6,000,000. The Committee shall determine whether, with respect to a performance
period,  the applicable  performance goals have been met with respect to a given
Participant  and, if they have,  to so certify and  ascertain  the amount of the
applicable Performance-Based Award. No Performance-Based Awards will be paid for
such performance period until such  certification is made by the Committee.  The
amount of the  Performance-Based  Award actually paid to a given Participant may
be less than the amount  determined by the applicable  performance goal formula,
at the discretion of the Committee.  The amount of the  Performance-Based  Award
determined  by the  Committee  for a  performance  period  shall  be paid to the
Participant  at such time as determined by the Committee in its sole  discretion
after the end of such performance period; provided,  however, that a Participant
may, if and to the extent  permitted by the  Committee and  consistent  with the
provisions  of  Section  162(m)  of  the  Code,  elect  to  defer  payment  of a
Performance-Based Award.


10.      Adjustments Upon Certain Events

         Notwithstanding  any other provisions in the Plan to the contrary,  the
following provisions shall apply to all Awards granted under the Plan:

                  (a) Generally.  In the event of any change in the  outstanding
Shares  after the  Effective  Date by reason  of any  Share  dividend  or split,
reorganization,  recapitalization,  merger, consolidation, spin-off, combination
or  exchange  of Shares or other  corporate  exchange,  or any  distribution  to
stockholders of Shares other than regular cash  dividends,  the Committee in its
sole discretion and without  liability to any person may make such  substitution
or adjustment, if any, as it deems to be equitable, as to (i) the number or kind
of Shares or other  securities  issued or reserved for issuance  pursuant to the
Plan or pursuant to outstanding  Awards,  (ii) the Option Price and/or (iii) any
other affected terms of such Awards.

<PAGE>

                  (b) Change in  Control.  Except as  otherwise  provided  in an
Award agreement,  in the event of a Change in Control, the Committee in its sole
discretion and without liability to any person may take such actions, if any, as
it deems  necessary or desirable with respect to any Award  (including,  without
limitation,  (i) the acceleration of an Award, (ii) the payment of a cash amount
in exchange for the  cancellation  of an Award and/or (iii) the requiring of the
issuance of substitute Awards that will substantially preserve the value, rights
and benefits of any affected Awards previously granted hereunder) as of the date
of the consummation of the Change in Control.


11.      No Right to Employment

         The granting of an Award under the Plan shall impose no  obligation  on
the Company or any  Subsidiary to continue the  employment of a Participant  and
shall not lessen or affect the Company's or Subsidiary's  right to terminate the
employment of such Participant.


12.  Successors and Assigns

         The Plan shall be binding on all  successors and assigns of the Company
and a Participant,  including without limitation, the estate of such Participant
and the executor,  administrator  or trustee of such estate,  or any receiver or
trustee in bankruptcy or representative of the Participant's creditors.

13.      Nontransferability of Awards

         An Award shall not be  transferable  or assignable  by the  Participant
otherwise  than by will or by the laws of descent and  distribution.  During the
lifetime  of  a  Participant,  an  Award  shall  be  exercisable  only  by  such
Participant.  An Award  exercisable  after  the  death of a  Participant  may be
exercised by the  legatees,  personal  representatives  or  distributees  of the
Participant.  Notwithstanding anything to the contrary herein, the Committee, in
its sole  discretion,  shall have the authority to waive this Section 13 (or any
part  thereof) to the extent that this  Section 13 (or any part  thereof) is not
required  under  the  rules  promulgated  under  any  law,  rule  or  regulation
applicable to the Company.
<PAGE>

14.      Amendments or Termination

         The Board may amend,  alter or discontinue  the Plan, but no amendment,
alteration or  discontinuation  shall be made which, (a) without the approval of
the  stockholders of the Company,  would (except as is provided in Section 10 of
the Plan),  (i) increase the total number of Shares reserved for the purposes of
the Plan,  (ii)  change the  maximum  number of Shares  for which  Awards may be
granted to any Participant,  (iii) materially  increase the benefits accruing to
Participants   under  the  Plan  or  (iv)  materially   modify  the  eligibility
requirements  for  participation  in the Plan,  or (b)  without the consent of a
Participant,  would  impair  any of the  rights or  obligations  under any Award
theretofore granted to such Participant under the Plan; provided,  however, that
the Committee may amend the Plan in such manner as it deems  necessary to permit
the granting of Awards meeting the  requirements of the Code or other applicable
laws.  Notwithstanding anything to the contrary herein, the Board may not amend,
alter or discontinue the provisions  relating to Section 10(b) of the Plan after
the occurrence of a Change in Control.


15.  International Participants

         With  respect to  Participants  who reside or work  outside  the United
States of  America  and who are not (and who are not  expected  to be)  "covered
employees"  within the meaning of Section 162(m) of the Code, the Committee may,
in its sole  discretion,  amend the terms of the Plan or Awards with  respect to
such  Participants in order to conform such terms with the requirements of local
law.


16.      Choice of Law

          The Plan shall be governed by and  construed  in  accordance  with the
laws of the State of New York  applicable to contracts  made and to be performed
in the State of New York.


17.      Effectiveness of the Plan

         The Plan shall be effective as of the Spinoff  Date. If the Plan is not
approved by the  stockholders  of the Company prior to the first  anniversary of
the Spinoff Date, no Awards may be granted thereafter.

<PAGE>



                                                                   Exhibit 10(g)
                      1996 ACNIELSEN CORPORATION
              NON-EMPLOYEE DIRECTORS' STOCK INCENTIVE PLAN


1.       Purpose of the Plan

         The purpose of the Plan is to aid the Company in attracting,  retaining
and  compensating  non-employee  directors and to enable them to increase  their
ownership  of  Shares.  The  Plan  will be  beneficial  to the  Company  and its
stockholders since it will allow  non-employee  directors of the Board to have a
greater personal financial stake in the Company through the ownership of Shares,
in  addition  to  underscoring   their  common  interest  with  stockholders  in
increasing the value of the Shares on a long-term basis.


2.       Definitions

         The following  capitalized  terms used in the Plan have the  respective
meanings set forth in this Section:

                  (a)      Act:     The Securities Exchange Act of 1934, as 
                           amended, or any successor thereto.

                  (b)      Award: An Option or Share of Restricted Stock 
                           granted pursuant to the Plan.

                  (c)      Beneficial Owner: As such term is defined in Rule 
                           13d-3 under the Act (or any successor rule thereto).

                  (d)      Board: The Board of Directors of the Company.

                  (e)      Change in Control:  The occurrence of any of the 
                           following events:

                           (i) any Person  (other than the Company,  any trustee
                           or  other  fiduciary  holding   securities  under  an
                           employee benefit plan of the Company,  or any company
                           owned, directly or indirectly, by the stockholders of
                           the Company in substantially  the same proportions as
                           their ownership of stock of the Company), becomes the
                           Beneficial   Owner,   directly  or   indirectly,   of
                           securities of the Company representing 20% or more of
                           the   combined   voting   power   of  the   Company's
                           then-outstanding securities;
<PAGE>

                           (ii)  during any period of  twenty-four  months  (not
                           including  any period prior to the  Effective  Date),
                           individuals  who  at the  beginning  of  such  period
                           constitute  the Board,  and any new  director  (other
                           than (A) a  director  nominated  by a Person  who has
                           entered into an agreement  with the Company to effect
                           a transaction described in Sections 2(e)(i), (iii) or
                           (iv) of the Plan,  (B) a  director  nominated  by any
                           Person (including the Company) who publicly announces
                           an  intention to take or to consider  taking  actions
                           (including,   but  not   limited  to,  an  actual  or
                           threatened proxy contest) which if consummated  would
                           constitute  a Change  in  Control  or (C) a  director
                           nominated by any Person who is the Beneficial  Owner,
                           directly or indirectly,  of securities of the Company
                           representing 10% or more of the combined voting power
                           of the Company's  securities)  whose  election by the
                           Board or  nomination  for  election by the  Company's
                           stockholders  was approved in advance by a vote of at
                           least two-thirds (2/3) of the directors then still in
                           office who either were  directors at the beginning of
                           the  period  or  whose  election  or  nomination  for
                           election was  previously  so approved,  cease for any
                           reason to constitute at least a majority thereof;

                           (iii) the  stockholders  of the  Company  approve any
                           transaction or series of transactions under which the
                           Company  is  merged  or  consolidated  with any other
                           company,  other  than a merger or  consolidation  (A)
                           which would  result in the voting  securities  of the
                           Company   outstanding   immediately   prior   thereto
                           continuing   to   represent   (either  by   remaining
                           outstanding   or  by  being   converted  into  voting
                           securities of the surviving entity) more than 66 2/3%
                           of the combined voting power of the voting securities
                           of the Company or such surviving  entity  outstanding
                           immediately  after such merger or  consolidation  and
                           (B) after  which no  Person  holds 20% or more of the
                           combined   voting   power  of  the   then-outstanding
                           securities of the Company or such  surviving  entity;
                           or
<PAGE>

                           (iv) the  stockholders  of the Company approve a plan
                           of  complete   liquidation   of  the  Company  or  an
                           agreement for the sale or  disposition by the Company
                           of all or substantially all of the Company's assets.

                  (f)      Code: The Internal Revenue Code of 1986, as amended,
                           or any successor thereto.

                  (g)      Committee: The Compensation Committee of the Board.

                  (h)      Company: ACNielsen Corporation, a Delaware 
                           corporation.

                  (i)      D&B: The Dun & Bradstreet Corporation, a Delaware 
                           corporation.

                  (j)      Disability:  Inability  to  continue  to  serve  as a
                           non-employee director of the Board due to a medically
                           determinable  physical  or  mental  impairment  which
                           constitutes  a  permanent  and total  disability,  as
                           determined  by the  Committee  (excluding  any member
                           thereof  whose own  Disability is at issue in a given
                           case) based upon such evidence as it deems  necessary
                           and   appropriate.   A   Participant   shall  not  be
                           considered  disabled  unless he or she furnishes such
                           medical or other  evidence  of the  existence  of the
                           Disability as the Committee,  in its sole discretion,
                           may require.

                  (k)      Effective Date: The date on which the Plan takes 
                           effect, as defined pursuant to Section 13 of the 
                           Plan.

                  (l)      Fair Market Value: On a given date, the arithmetic 
                           mean of the high and low prices of the Shares as 
                           reported on such date on the Composite Tape of the 
                           principal national securities exchange on which such
                           Shares are listed or admitted to trading, or, if no
                           Composite Tape exists for such national securities 
                           exchange on such date, then on the principal national
                           securities exchange on which such Shares are listed 
                           or admitted to trading, or, if the Shares are not 
                           listed or admitted on a national securities exchange,
                           the arithmetic mean of the per Share closing bid 
<PAGE>

                           price and per Share closing asked price on such date
                           as quoted on the National Association of Securities 
                           Dealers Automated Quotation System (or such market 
                           in which such prices are regularly quoted), or, if 
                           there is no market on which the Shares are regularly
                           quoted, the Fair Market Value shall be the value 
                           established by the Committee in good faith.  If no 
                           sale of Shares shall have been reported on such 
                           Composite Tape or such national securities exchange 
                           on such date or quoted on the National Association of
                           Securities Dealers Automated Quotation System on 
                           such date, then the immediately preceding date on 
                           which sales of the Shares have been so reported or 
                           quoted shall be used.

                  (m)      Option:  A stock option granted pursuant to Section 
                           6 of the Plan.

                  (n)      Option Price: The purchase price per Share of an 
                           Option, as determined pursuant to Section 6(b) of 
                           the Plan.

                  (o)      Participant: Any director of the Company who is not
                           an employee of the Company or any Subsidiary of the
                           Company as of the date that an Award is granted.

                  (p)      Person: As such term is used for purposes of Section
                           13(d) or 14(d) of the Act (or any successor section 
                           thereto).

                  (q)      Plan: The 1996 ACNielsen Corporation Non-Employee 
                           Directors' Stock Incentive Plan.
<PAGE>
                  (r)      Restricted Stock: A Share of restricted stock 
                           granted pursuant to Section 7 of the Plan.

                  (s)      Retirement:  Termination  of service with the Company
                           after  such   Participant   has   attained   age  70,
                           regardless  of  the  length  of  such   Participant's
                           service;  or, with the prior  written  consent of the
                           Committee  (excluding  any member  thereof  whose own
                           Retirement is at issue in a given case),  termination
                           of service at an  earlier  age after the  Participant
                           has  completed  six or more years of service with the
                           Company.

                  (t)      Shares: Shares of common stock, par value $0.01 per
                           share, of the Company.

                  (u)      Spinoff Date:  The date on which the Shares that are
                           owned by D&B are distributed to the holders of 
                           record of shares of D&B.

                  (v)      Subsidiary: A subsidiary corporation, as defined in 
                           Section 424(f) of the Code (or any successor section
                           thereto).


3.       Shares Subject to the Plan

         The  total  number of  Shares  which  may be  issued  under the Plan is
300,000.  The Shares may  consist,  in whole or in part,  of unissued  Shares or
treasury Shares.  The issuance of Awards or the payment of cash upon exercise of
an Award shall reduce the total number of Shares  available  under the Plan,  as
applicable.  Shares which are (a) withheld  pursuant to Section  6(d)(iv) of the
Plan or (b)  subject to Awards  which  terminate  or lapse may be granted  again
under the Plan.

<PAGE>

4.       Administration

         The Plan shall be administered by the Committee, which may delegate its
duties and  powers in whole or in part to any  subcommittee  thereof  consisting
solely of at least two "non-employee directors" within the meaning of Rule 16b-3
under the Act (or any successor  rule  thereto).  The Committee is authorized to
interpret the Plan, to  establish,  amend and rescind any rules and  regulations
relating  to the  Plan,  and to make  any  other  determinations  that it  deems
necessary or desirable  for the  administration  of the Plan.  The Committee may
correct any defect or supply any omission or reconcile any  inconsistency in the
Plan in the manner and to the extent the Committee deems necessary or desirable.
Any decision of the Committee in the  interpretation  and  administration of the
Plan, as described herein, shall lie within its sole and absolute discretion and
shall be final, conclusive and binding on all parties concerned (including,  but
not limited to, Participants and their beneficiaries or successors).


5.       Eligibility

         All Participants shall be eligible to participate under this Plan.


6.       Terms and Conditions of Options

         Options granted under the Plan shall be non-qualified stock options for
federal income tax purposes, as evidenced by the related Option agreements,  and
shall be subject to the foregoing and the following  terms and conditions and to
such other terms and conditions,  not inconsistent  therewith,  as the Committee
shall determine:

                  (a)  Grants.  A  Participant  may  receive,  on such  dates as
determined by the Committee in its sole  discretion,  grants  consisting of such
number of Options as determined by the Committee in its sole discretion.

                  (b)  Option Price.  The Option Price per Share shall be 
determined by the Committee, but shall not be less than 100% of the Fair Market
Value of the Shares on the date an Option is granted.

                  (c)  Exercisability.  Options  granted under the Plan shall be
exercisable at such time and upon such terms and conditions as may be determined
by the Committee,  but in no event shall an Option be exercisable  more than ten
years after the date it is granted.
<PAGE>
                  (d) Exercise of Options.  Except as otherwise  provided in the
Plan or in a related  Option  agreement,  an Option may be exercised for all, or
from time to time any part, of the Shares for which it is then exercisable.  For
purposes of Section 6 of the Plan,  the exercise  date of an Option shall be the
later of the date a notice of  exercise  is  received  by the  Company  and,  if
applicable, the date payment is received by the Company pursuant to clauses (i),
(ii) or (iii) in the following sentence. The purchase price for the Shares as to
which an Option is exercised shall be paid to the Company in full at the time of
exercise at the election of the Participant (i) in cash, (ii) in Shares having a
Fair  Market  Value equal to the  aggregate  Option  Price for the Shares  being
purchased  and  satisfying  such  other  requirements  as may be  imposed by the
Committee,  (iii)  partly in cash and partly in such  Shares,  (iv)  through the
withholding  of Shares (which would  otherwise be delivered to the  Participant)
with an aggregate  Fair Market Value on the exercise date equal to the aggregate
Option Price and  satisfying  such other  requirements  as may be imposed by the
Committee or (v) through the delivery of irrevocable instructions to a broker to
deliver  promptly to the Company an amount equal to the  aggregate  Option Price
for the  Shares  being  purchased.  No  Participant  shall  have any  rights  to
dividends or other rights of a stockholder  with respect to Shares subject to an
Option until the Participant has given written notice of exercise of the Option,
paid in full for such  Shares  and,  if  applicable,  has  satisfied  any  other
conditions imposed by the Committee pursuant to the Plan.

                  (e) Exercisability  Upon Termination of Service by Death. If a
Participant's service with the Company and its Subsidiaries terminates by reason
of death after the date of grant of an Option,  (i) the  unexercised  portion of
such Option shall  immediately vest in full and (ii) such portion may thereafter
be exercised  during the shorter of (A) the remaining  stated term of the Option
or (B) five years after the date of death.
<PAGE>

                  (f)  Exercisability  Upon Termination of Service by Disability
or Retirement.  If a Participant's service with the Company and its Subsidiaries
terminates by reason of  Disability or Retirement  after the date of grant of an
Option,  (i) the unexercised  portion of such Option shall  immediately  vest in
full and (ii) such portion may thereafter be exercised during the shorter of (A)
the remaining stated term of the Option or (B) five years after the date of such
termination of service;  provided,  however, that if a Participant dies within a
period of five years after such termination of service,  the unexercised portion
of the  Option  may  thereafter  be  exercised,  during  the  shorter of (i) the
remaining stated term of the Option or (ii) the period that is the longer of (A)
five years after the date of such  termination  of service or (B) one year after
the date of death.

                  (g) Effect of Other Termination of Service. If a Participant's
service with the Company and its  Subsidiaries  terminates  for any reason other
than death,  Disability  or  Retirement  after the date of grant of an Option as
described  above,  the  unexercised  portion  of an  Option  may  thereafter  be
exercised  during  the  period  ending  ninety  days  after  the  date  of  such
termination  of  service,  but only to the  extent  to  which  such  Option  was
exercisable at the time of such termination of service.


7.       Terms and Conditions of Restricted Stock

         Restricted  Stock  granted  under  the  Plan  shall be  subject  to the
foregoing and the  following  terms and  conditions  and to such other terms and
conditions, not inconsistent therewith, as the Committee shall determine:

                  (a)  Grants.  A  Participant  may  receive,  on such  dates as
determined by the Committee in its sole  discretion,  grants  consisting of such
amounts  of  Restricted  Stock  as  determined  by the  Committee  in  its  sole
discretion.

                  (b) Restrictions.  Restricted Stock granted under the Plan may
not be sold, transferred,  pledged,  assigned or otherwise disposed of under any
circumstances;  provided,  however, that the foregoing restrictions shall elapse
at such  time and upon such  terms and  conditions  as may be  specified  by the
Committee in the related Award agreement(s).

<PAGE>
                  (c) Acceleration.  Notwithstanding anything in the Plan to the
contrary,  (i) the  restrictions  set forth in  Section  7(b) of the Plan  shall
automatically elapse in the event that a Participant terminates service with the
Company as a result of death or Disability and (ii) the Committee (excluding any
member  thereof  whose own Award is at issue in a given  case) may,  in its sole
discretion,  accelerate  the elapsing of the  restrictions  set forth in Section
7(b) of the Plan in the event that a  Participant  terminates  service  with the
Company for any other reason. In the absence of such acceleration, all Shares of
Restricted Stock as to which  restrictions have not previously  elapsed pursuant
to  Section  7(b) of the Plan  shall be  forfeited  upon  the  termination  of a
Participant's  service  with  the  Company  for  reasons  other  than  death  or
Disability.


8.       Adjustments Upon Certain Events

         Notwithstanding  any other provisions in the Plan to the contrary,  the
following provisions shall apply to all Awards granted under the Plan:

                  (a) Generally.  In the event of any change in the  outstanding
Shares  after the  Effective  Date by reason  of any  Share  dividend  or split,
reorganization,  recapitalization,  merger, consolidation, spin-off, combination
or  exchange  of Shares or other  corporate  exchange,  or any  distribution  to
stockholders of Shares other than regular cash  dividends,  the Committee in its
sole discretion and without  liability to any person may make such  substitution
or adjustment, if any, as it deems to be equitable, as to (i) the number or kind
of Shares or other  securities  issued or reserved for issuance  pursuant to the
Plan or pursuant to outstanding  Awards,  (ii) the Option Price and/or (iii) any
other affected terms of such Awards.

                  (b) Change in  Control.  In the event of a Change in  Control,
the  Committee in its sole  discretion  and without  liability to any person may
take such actions,  if any, as it deems  necessary or desirable  with respect to
any Award (including, without limitation, (i) the acceleration of an Award, (ii)
the payment of a cash amount in exchange for the cancellation of an Award and/or
(iii) the requiring of the issuance of substitute Awards that will substantially
preserve  the value,  rights and  benefits  of any  affected  Awards  previously
granted hereunder) as of the date of the consummation of the Change in Control.

<PAGE>

9.       Successors and Assigns

         The Plan shall be binding on all  successors and assigns of the Company
and a Participant,  including without limitation, the estate of such Participant
and the executor,  administrator  or trustee of such estate,  or any receiver or
trustee in bankruptcy or representative of the Participant's creditors.


10.  Amendments or Termination

         The Board may amend,  alter or discontinue  the Plan, but no amendment,
alteration or discontinuation shall be made which would impair the rights of any
Participant under any Award theretofore granted without such Participant's
consent.


11.      Nontransferability of Awards

         An Award shall not be  transferable  or assignable  by the  Participant
otherwise  than by will or by the laws of descent and  distribution.  During the
lifetime  of  a  Participant,  an  Award  shall  be  exercisable  only  by  such
Participant.  An Award  exercisable  after  the  death of a  Participant  may be
exercised by the  legatees,  personal  representatives  or  distributees  of the
Participant.  Notwithstanding anything to the contrary herein, the Committee, in
its sole  discretion,  shall have the authority to waive this Section 11 (or any
part  thereof) to the extent that this  Section 11 (or any part  thereof) is not
required  under  the  rules  promulgated  under  any  law,  rule  or  regulation
applicable to the Company.


12.  Choice of Law

          The Plan shall be governed by and  construed  in  accordance  with the
laws of the State of New York  applicable to contracts  made and to be performed
in the State of New York.


13.  Effectiveness of the Plan

         The Plan shall be effective as of the Spinoff Date.

<PAGE>


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