HEARTLAND WISCONSIN CORP
424B3, 1998-08-20
MISCELLANEOUS BUSINESS CREDIT INSTITUTION
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<PAGE>   1


PROSPECTUS


                                 400,000 SHARES
                            HEARTLAND WISCONSIN CORP.
                                  COMMON STOCK
                         (Minimum Purchase: 100 Shares)

     All of the 400,000 shares of common stock, par value $0.0001 per share
("Common Stock"), offered hereby are being sold by Heartland Wisconsin Corp.
("Company"). Prior to this offering, there has been no public market for Common
Stock or other securities of the Company. See "Underwriting" for information
relating to the factors considered in determining the public offering price of
the Common Stock. The Company anticipates that its Common Stock will be quoted
on the National Association of Securities Dealers OTC Bulletin Board and
in the National Quotation Bureau "Pink Sheets" under the trading symbol
"HLND".

   AN INVESTMENT IN THE SECURITIES OFFERED HEREBY INVOLVES SUBSTANTIAL RISKS.
                               SEE "RISK FACTORS."

  THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES AND
 EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION, NOR HAS THE SECURITIES
     AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION PASSED UPON
       THE ACCURACY OR ADEQUACY OF THIS PROSPECTUS. ANY REPRESENTATION TO
                       THE CONTRARY IS A CRIMINAL OFFENSE.

<TABLE>
<CAPTION>
====================================================================================================================
                                                          Price             Underwriting            Proceeds
                                                         to the             Discounts and            to the
                                                         Public            Commissions(1)          Company(2)
- --------------------------------------------------------------------------------------------------------------------
<S>                                                    <C>                    <C>                  <C>  
Per Share......................................           $5.25                 $0.42                 $4.83
- --------------------------------------------------------------------------------------------------------------------
Total (3)......................................        $2,100,000             $168,000             $1,932,000
====================================================================================================================
</TABLE>


(1)  Does not include a nonaccountable expense allowance payable to Liss
     Financial Services ("Managing Placement Agent") in an amount equal to 2% of
     the gross proceeds of the offering, or any value attributable to (i) the
     warrants ("Underwriter's Warrants") entitling the Selected Placement Agents
     (as herein defined) to purchase shares of Common Stock in an amount equal
     to 10% of the shares sold in the offering at a price per share equal to
     120% of the initial public offering price or (ii) the Managing Placement
     Agent's right of first refusal to act as underwriter, placement agent or
     investment banker with respect to offerings of securities, mergers and
     acquisitions by or involving the Company for a period of three years from
     the date hereof. The Managing Placement Agent may re-allow all or a portion
     of its compensation in its discretion to broker-dealers selected by it
     ("Selected Placement Agents") who are members of the National Association
     of Securities Dealers, Inc. ("NASD"). The Company has agreed to indemnify
     the Selected Placement Agents (including the Managing Placement Agent)
     against certain liabilities, including liabilities under the Securities Act
     of 1933. See "Underwriting."
(2)  Before deducting expenses of the offering payable by the Company, estimated
     at $125,000, including the Managing Placement Agent's expense allowance
     referred to in Note (1), above.
(3)  The Selected Placement Agents are offering the Common Stock on a
     "best-efforts" basis. There is no minimum aggregate amount required to be
     sold in the offering; all funds will become immediately available for the
     purposes described herein. See "Use of Proceeds". Pending disbursement to
     the Company, funds received from subscribers will be held in escrow by
     Grafton State Bank, Grafton, Wisconsin. The Selected Placement Agents may
     offer the Common Stock for sale until (i) the entire offering is sold or
     (ii) September 30, 1999, whichever first occurs; the offering may be
     terminated at any time prior thereto at the discretion of the Company. See
     "Underwriting."

                             LISS FINANCIAL SERVICES
August 17, 1998.


<PAGE>   2


    






















           [INSERT GRAPHIC: FOUR COLOR PHOTOS OF TRUCK-MOUNTED CRANES]



















THE SECURITIES DESCRIBED HEREIN ARE OFFERED BY THE PLACEMENT AGENTS, ON BEHALF
OF THE COMPANY, SUBJECT TO PRIOR SALE, WITHDRAWAL, CANCELLATION OR MODIFICATION
OF THE OFFERING BY THE COMPANY WITHOUT NOTICE. THE OFFERING CAN ONLY BE MODIFIED
BY MEANS OF AN AMENDMENT OR SUPPLEMENT TO THE PROSPECTUS. OFFERS TO PURCHASE AND
CONFIRMATIONS OF SALES ISSUED BY THE PLACEMENT AGENTS ARE SUBJECT TO (1)
ACCEPTANCE BY THE COMPANY, (2) RELEASE AND DELIVERY OF THE PROCEEDS OF THE
OFFERING TO THE COMPANY, (3) DELIVERY OF THE SECURITIES AND (4) THE RIGHT OF THE
COMPANY TO REJECT ANY AND ALL OFFERS TO PURCHASE AND TO CANCEL ANY AND ALL
CONFIRMATIONS OF SALE OF THE SECURITIES OFFERED HEREBY, AT ANY TIME PRIOR TO
RECEIPT OF FUNDS FROM THE PURCHASER. NO SUBSCRIPTION IS SUBJECT TO WITHDRAWAL,
REVOCATION OR TERMINATION BY THE PURCHASER.


                                       2

<PAGE>   3


                                                          
     NO PERSON IS AUTHORIZED IN CONNECTION WITH ANY OFFERING MADE HEREBY TO GIVE
ANY INFORMATION OR TO MAKE ANY REPRESENTATIONS OTHER THAN AS CONTAINED IN THIS
PROSPECTUS, AND, IF GIVEN OR MADE, SUCH INFORMATION OR REPRESENTATIONS MUST NOT
BE RELIED UPON AS HAVING BEEN AUTHORIZED BY THE COMPANY OR BY ANY UNDERWRITER.
THIS PROSPECTUS DOES NOT CONSTITUTE AN OFFER TO SELL OR A SOLICITATION OF AN
OFFER TO BUY BY ANY PERSON IN ANY JURISDICTION IN WHICH IT IS UNLAWFUL FOR SUCH
PERSON TO MAKE SUCH AN OFFERING OR SOLICITATION. NEITHER THE DELIVERY OF THIS
PROSPECTUS NOR ANY SALE MADE HEREUNDER SHALL UNDER ANY CIRCUMSTANCES IMPLY THAT
THE INFORMATION CONTAINED HEREIN IS CORRECT AS OF ANY DATE SUBSEQUENT TO THE
DATE HEREOF.

                            ----------------------

     UNTIL NOVEMBER 15, 1998 (90 DAYS AFTER THE COMMENCEMENT OF THIS OFFERING),
 ALL DEALERS EFFECTING TRANSACTIONS IN THE COMMON STOCK, WHETHER OR NOT 
PARTICIPATING IN THIS DISTRIBUTION, MAY BE REQUIRED TO DELIVER A PROSPECTUS. 
THIS DELIVERY REQUIREMENT IS IN ADDITION TO THE OBLIGATION OF DEALERS TO 
DELIVER A PROSPECTUS WHEN ACTING AS UNDERWRITERS AND WITH RESPECT TO THEIR 
UNSOLD ALLOTMENTS OR SUBSCRIPTIONS. 

                            ----------------------

                               TABLE OF CONTENTS

<TABLE>
<CAPTION>
                                                                                                  Page
                                                                                                  ----
<S>                                                                                               <C>  
Prospectus Summary...............................................................................    4
Risk Factors.....................................................................................    6
The Company......................................................................................   11
Use of Proceeds..................................................................................   11
Dilution.........................................................................................   12
Capitalization...................................................................................   13
Dividend Policy..................................................................................   13
Selected Financial Data..........................................................................   14
Management's Discussion and Analysis of Financial Condition and Results of Operations............   15
Business.........................................................................................   18
Certain Legal Aspects of Company Operations......................................................   28
Management.......................................................................................   30
Certain Relationships and Related Transactions...................................................   33
Principal Stockholders...........................................................................   34
Indemnification for Securities Act Liabilities...................................................   34
Description of Securities........................................................................   35
Common Stock Eligible for Future Sale............................................................   38
Underwriting.....................................................................................   39
Legal Matters....................................................................................   41
Experts..........................................................................................   41
Additional Information...........................................................................   41
Index to Financial Statements....................................................................   42
Exhibit A (Subscription Agreement)...............................................................  A-1
</TABLE>
                            ----------------------

     The Company intends to furnish to its stockholders annual reports
containing financial statements examined by an independent public accounting
firm and quarterly reports for the first three quarters of each year containing
interim unaudited financial information.

     REX(R) and REXWORKS(R) are registered trademarks of Rexworks, Inc. This
Prospectus also includes names, tradenames and trademarks of other companies.


                                       3
<PAGE>   4









                               PROSPECTUS SUMMARY

     The following summary is qualified in its entirety by reference to the
detailed information and the financial statements and related notes appearing
elsewhere in this Prospectus.

                                   THE COMPANY



     Heartland Wisconsin Corp. ("Company") is a Wisconsin corporation which
provides direct financing (principally in the form of sales-type Full Payout
Leases; see "Business - Description of Leases") to facilitate the acquisition of
products ("Equipment") by customers of Giuffre Bros. Cranes, Inc. ("Giuffre
Cranes") and Rexworks, Inc. ("Rexworks"), both of which are Affiliates of the
Company. The Company will also provide financing to customers of vendors other
than Giuffre Cranes and Rexworks and/or, acting as broker, arrange such
financing with third-party finance companies on a commission basis. PURCHASERS
OF THE COMMON STOCK OFFERED HEREBY WILL IN NO WAY ACQUIRE THEREBY AN INTEREST IN
GIUFFRE CRANES, REXWORKS AND/OR ANY OTHER AFFILIATE OF THE COMPANY. See
"Business."

     The Company's business operations generally include the following
functions: structuring financing plans and arrangements, including negotiation
of terms relating to the Company's Leases and leases obtained with third-party
finance companies; developing credit standards; analyzing customer financial
statements; evaluating the quality of Equipment; determining the capital
structure of the Company and its leverage ratios; administering its portfolio of
Leases; reviewing and evaluating the credit status and payment history of
Lessees; administering collections; when necessary, repossessing and disposing
of Equipment; prosecuting litigation with defaulted Lessees; and managing
relations with the Company's institutional lenders and securityholders.

     Full Payout Leases originated or acquired by the Company generally provide
for aggregate rental payments during the original term of the Lease which are at
least sufficient to recover the purchase price of the leased Equipment. Upon the
expiration of the original Lease term, the Equipment is typically sold to the
Lessee for a nominal amount; in the absence of a sale to the terminating Lessee,
the Equipment is re-leased or sold by the Company. Title to the Equipment is
retained by the Company prior to sale. See "Business."

     All management, marketing, technical and administrative services will be
rendered for and on behalf of the Company by employees of Giuffre Cranes
pursuant to a Management Agreement. See "Management."

                                  THE OFFERING

<TABLE>
<S>                                                                    <C>           
Common Stock offered.................................................. 400,000 shares
Common Stock to be outstanding after the offering..................... 800,000 shares
Use of proceeds....................................................... Working capital to finance Equipment
                                                                       sales and, possibly, repay indebtedness
Proposed OTC Bulletin Board/Pink Sheets trading symbol................ HLND
</TABLE>
                                  RISK FACTORS

     An investment in the Common Stock offered hereby involves certain risks,
including with respect to the Company's Equipment leasing and other financing
activities (including the timing of Lease payments to meet cash flow
requirements), its limited operating history, the availability of additional
financing; the limited liability of Management, competition, reliance on key
personnel, lack of dividends, immediate substantial dilution, considerable
amounts of Common Stock eligible for future sale, the lack of any commitment to
purchase Common Stock, its arbitrarily determined offering price and the
potential volatility of the market price of Common Stock after the offering. See
"Risk Factors."



                                       4


<PAGE>   5






                             SUMMARY FINANCIAL DATA

     The selected summary financial data included in the following table has
been derived from and should be read in conjunction with, and are qualified in
their entirety by, the Company's financial statements (and the notes thereto)
appearing elsewhere in this Prospectus. The unaudited financial statements of
the Company as of May 31, 1998, and for the three months ended May 31, 1998 and
1997, reflect, in the opinion of Management, all adjustments (which include only
normal recurring adjustments) necessary to present fairly the financial
condition and results for such periods.

<TABLE>
<CAPTION>

                                                         Year Ended                 Three Months Ended
                                                -----------------------------     ----------------------
                                                February 28,    February 28,      May 31,        May 31,
                                                    1998            1997           1998           1997
                                                    ----            ----           ----           ----  
                                                                                (Unaudited)    (Unaudited) 
<S>                                              <C>            <C>             <C>            <C>        
STATEMENT OF INCOME DATA:


    Total revenues.............................  $   279,051    $   737,054     $  115,863     $    20,361
    Total expenses.............................  $   212,473    $   734,835     $   69,196     $    32,468
    Net income (loss)..........................  $    48,578    $     2,219     $   28,667     $   (12,107)
    Retained earnings (deficit) beginning
       of period...............................  $   (22,388)   $   (24,607)    $   26,190     $   (22,388)
                                                 -----------    -----------     ----------     -----------  

    Retained earnings (deficit) end
       of period...............................  $    26,190    $   (22,388)    $   54,857     $   (34,495)
                                                 ===========    ===========     ==========     ===========  


    Net income (loss) per common share (1).....  $      0.12    $      0.01     $     0.07     $     (0.03)
                                                 ===========    ===========     ==========     ===========  
                                                 
    Weighted average common
       shares outstanding (1)..................      400,000        400,000        400,000         400,000
</TABLE>

<TABLE>
<CAPTION>

                                                                                       May 31, 1998
                                                                                   ---------------------  
                                                                                        (Unaudited)
<S>                                                                                   <C>          
BALANCE SHEET DATA:

    Cash and cash equivalents......................................................   $      52,700
    Total assets...................................................................   $   2,121,654
    Long-term debt, less current portion (2).......................................   $   1,491,419
    Stockholders' equity...........................................................   $     329,857
</TABLE>
- -----------------

(1)  As of June 22, 1998, the Company effected a 400 for 1 split of its Common
     Stock and changed the stated par value of such Common Stock from $0.01 to
     $0.0001 per share. See "Capitalization" and "Certain Relationships and
     Related Transactions."

(2)  Under certain circumstances, in the discretion of Management, up to
     $300,000 of outstanding indebtedness may be repaid with offering proceeds.
     See "Use of Proceeds" and Note 3 to the Financial Statements of the Company
     appearing elsewhere in this Prospectus.
                             ---------------------

     WHERE INDICATED IN THIS PROSPECTUS, THE NUMBER OF OUTSTANDING SHARES OF
COMMON STOCK SHOWN HAS BEEN ADJUSTED TO REFLECT A 400 FOR 1 SPLIT OF SUCH COMMON
STOCK EFFECTIVE JUNE 22, 1998.



                                        5
<PAGE>   6



                                  RISK FACTORS

     The securities offered hereby are speculative in nature and involve a high
degree of risk. Prior to making an investment decision with respect to the
securities, prospective investors should carefully consider, in addition to
general investment risks and the other matters discussed in this Prospectus, the
following risk factors, which should not be considered to be all of the
potential risks to which the Common Stock and the Company will be subject.
Actual results could differ materially from those projected herein as a result
of certain of the risk factors set forth below and elsewhere in this Prospectus
and other factors.

     1. Limited Operating History. The Company has a limited operating history
(since 1995) upon which an evaluation of its prospects may be made and such
prospects must be considered in light of the risks, expenses and difficulties
frequently encountered in connection with the establishment of a new business or
product and the competitive environment in which the Company operates. There can
be no assurance that the Company will be able to successfully implement its
marketing strategy or achieve and maintain profitability over any extended
period of time. See "Business."

     2. Uncertainty as to Availability of Additional Financing; Leverage. The
Company intends to provide for its current and anticipated capital needs with
existing funds, proceeds of this offering and operating revenues. No assurance
can be given that the Company will be able to generate operating revenues or
obtain financing from banks or other financial institutions in amounts
sufficient to fully meet its capital requirements. The Company believes that
proceeds of this offering will be sufficient to meet its current working capital
needs; however, no assurance can be given that the proceeds of the offering
(together with operating revenues) will be sufficient to meet anticipated future
requirements. Accordingly, unless operating revenues meet or exceed projected
levels, substantial additional funds will be required if the Company is to
operate successfully and meet its goals with respect to growth and expansion of
operations. To obtain such additional funds, the Company intends to offer
additional securities for sale and may attempt to secure financing from banks or
other financial institutions. If significant indebtedness (including related
security liens) is then outstanding, the Company's ability to obtain additional
financing will be adversely affected. If and to the extent the Company incurs
indebtedness, debt service requirements will have a negative affect on earnings.
Further, if the Company is unable to service its indebtedness, and to renew or
refinance such obligations on a continuing basis, its ability to operate
profitably will be materially threatened. No assurance can be given that all or
any part of the Common Stock offered hereby will be sold or that the Company
will be able to obtain additional funds from any source on satisfactory terms,
or at all. See "Business."

     3. Risk of Default on Leases. Leases by the Company to customers of Giuffre
Cranes and Rexworks, or other parties, will be subject to the risk of default,
in which event the Company would have the added responsibility of foreclosing
and protecting its rights. In certain areas, lessors can lose priority of liens
to mechanics' liens, materialmen's liens and tax liens. It is therefore possible
in such a case that the total amount which may be recovered by the Company may
be less than the total amount due under a defaulted Lease, with resultant loss
to the Company. All Leases originated or acquired by the Company will be general
obligations of the Lessee and will, accordingly, provide for full recourse to
such Lessee in the event of default. The Company will have no recourse against
Giuffre Cranes, Rexworks or any other vendor of Equipment, unless the related
Lease contains special provision therefor; none of the Company's Leases
currently provides for any recourse against a vendor, and the Company does not
anticipate that such a provision will be contained in any Lease originated or
acquired by it in the future. If interest rates are fixed, longer term Leases
will limit the Company's ability to vary its portfolio promptly in response to
changing economic, financial and investment conditions.

     4. Diversity of Portfolio; Extension of Credit. The Company's portfolio of
Leases is limited as to size and diversity, with the result that a single
default may present significant working capital and other difficulties for the
Company. Leases will be subject to the risk of default, in which event the
Company would also be required to foreclose to protect its rights. The Company
expects to provide Lease financing to firms for which it can develop sufficient
information to make an informed credit decision, and to be able to effectively
liquidate Equipment if necessary. However, any extension of credit involves some
risk of loss or default. The Company intends to avoid or minimize such risk, but
investors should understand that such risk is intrinsic to the Company's
operations.


                                       6
<PAGE>   7


     When the Company leases Equipment to a customer, it or its designee will
retain title to the leased item until it is disposed of. While the Company
intends to generally originate or acquire Full Payout Leases (under which the
Lessee will agree to pay a sum sufficient during the Lease term to fully
amortize its cost and the profit return to Company), in the event of early
termination, the Company may be required to resell or re-lease the item to
another Lessee to recover the balance of its cost. In that case, market
conditions or uncompensated damage to the item may make it impossible to fully
recover its cost. In addition, the Company runs the risk that movable property
may be moved to a location where it cannot be recovered. Many of these risks
cannot be fully protected against through insurance. In the event of default,
the Company may exercise rights of self-help to recover the Equipment, or seek
repossession in a court action, or prosecute a suit for money damages. The
Company anticipates that all or substantially all of the financing provided by
it will be to customers of Giuffre Cranes and Rexworks; however, the Company may
finance purchases by parties which are not customers of Giuffre Cranes or
Rexworks in connection with the purchase/lease of Equipment from unaffiliated
vendors and lessors. See "Risk Factors - Risk of Default on Leases." As of the
date of this Prospectus, the Company has not entered into any commitments for
the origination or the acquisition of any Leases, or for the acquisition,
financing or leasing of any Equipment, and it has no present plans, agreements
or commitments and is not currently engaged in any negotiations with respect to
any such transaction.

     5. Assurance of Cash Flow and Timing of Payments; Availability of
Financing; Depletion of Reserves. The Company is required to make monthly
payments of principal and interest on its bank debt; interest on the Company's
investor notes is payable monthly, with payment of principal in full at
maturity. Based upon its experience in the equipment leasing business (including
its ability to manage the Company's Lease portfolio, to secure Leases and to
re-market leased Equipment so as to accommodate and conform to the Company's
cash flow requirements), Management believes that the proceeds of this offering,
together with borrowed funds and operating revenues, will be sufficient to meet
the debt service and other payment obligations of the Company its institutional
lenders and investor noteholders on a timely basis and otherwise to support its
operations. However, no definite assurance can be given that the timing of
receipts by the Company (from Lessees, lenders and upon the sale of Equipment)
will at all times coincide with its debt service obligations and/or be in
amounts sufficient to timely meet such obligations. Management may, in its sole
discretion, establish working capital reserves for the Company. If and to the
extent that reserves are established, such reserves may be insufficient to cover
the debt service obligations and other liabilities of the Company (including
payments of principal and interest to the Company's institutional lenders and
investor noteholders), and, once depleted, reserves will not be required to be
re-established.

     6. General Economic Risks. Equipment leasing is subject to various economic
risks, such as the risk of non-payment of Leases and technological and equipment
obsolescence. The business of providing financing for Equipment purchasers also
involves a credit risk in that some Lessees may prove unable to timely and/or
fully pay the amounts due under their Leases. In the event of late payments or
default in any payment that is due, the Company will be required to undertake
collection efforts, which may include legal proceedings to obtain repossession
of the Equipment sold and/or a money judgment. If the Equipment suffers damage,
insurance may protect the Company against certain losses, but will typically not
cover loss of value from technological obsolescence or from a decline of value
resulting from deflationary economic conditions or from the effect of
competition or an unfavorable supply/demand environment. The Equipment may be
adversely affected by the economic and business factors to which the economy
generally and the market for the Company's Equipment in particular are subject,
many of which are beyond the control of the Company. Such factors may affect the
value of the Equipment for resale and for continued service if repossession is
necessary. They include technological obsolescence, increases in the supply of
equipment for lease and other changes in the industry and economy in general
that may result in a decrease in demand for the Equipment, or may lead to the
entry of new competitors. Any estimate of the future market value of the
Equipment cannot accurately take into account the status of the economy or the
industry.

     7. Effect of Political Factors and Laws; Regulation of the Industry. Some
of the Company's customers and potential customers are municipal corporations or
regulated utility companies, who are impacted by various political and budgetary
constraints. Some governmental entities have restrictions which impair their
ability to enter into enforceable long term financing arrangements or leases. It
is not possible to accurately predict the impact, if any, which current or
future political events or public financing constraints may have upon the
business of the Company.


                                       7
<PAGE>   8

     8. Dependence on Key Executives. The Company is dependent to a large degree
on the services of its senior Management, particularly Scott A. Blair, its Chief
Executive Officer and President, and Frank P. Giuffre, its Chairman of the Board
and Treasurer. The Company has entered into an employment agreement with Mr.
Blair (see "Management - Employment Contracts"); however, the Company currently
has no employment agreement with Mr. Giuffre and does not maintain any insurance
coverage on either Mr. Blair or Mr. Giuffre. The loss of any of its key
executives could have a material adverse effect on the Company. The Company's
ability to manage its anticipated growth will depend on its ability to identify,
hire and retain highly skilled management personnel. Competition for such
personnel is intense. As a result, there can be no assurance that the Company
will be successful in attracting and retaining such personnel, and the failure
to attract such personnel could have a material adverse affect on the Company's
business, financial condition and results of operations. See "Management."

     9. Reliance on Sister Company. The Company will continue to utilize
personnel and facilities supplied by Giuffre Cranes, its sister corporation, to
conduct the Company's business pursuant to a Management Agreement. See
"Management - Management Agreement". Under the Management Agreement, Giuffre
Cranes is obligated to provide such personnel and such use of facilities as it
may deem appropriate to conduct the business of the Company. There may be times
when there will be conflicts in the allocation of time, personnel or facilities
which can negatively impact operations and adversely affect the business of the
Company.

     10. Potential Difficulty in Hiring Additional Finance and Leasing
Personnel. The Company's ability to carry out its business plan depends in part
upon its ability to hire and retain persons skilled and experienced in the
equipment financing/leasing business. Although the Company believes it will be
able to hire qualified personnel for such purposes, an inability to do so could
materially adversely affect the Company's ability to conduct its anticipated
operations. The market for qualified, experienced equipment financing/leasing
specialists has historically been, and the Company expects that it will continue
to be, intensely competitive. The inability to recruit and retain qualified
employees could materially adversely affect the Company's results of operations
and financial condition.

     11. Competition. Many of the Company's competitors have significantly
greater financial, technical, product development and marketing resources than
the Company. Competitors vary in size and in the scope and breadth of the
products and services offered. Additional major finance and leasing companies
may enter the market in which the Company competes. There can be no assurance
that future competition will not have a material adverse effect on the Company's
business, financial condition and results of operations. Competitive pressures
and other factors, such as new financing/lease products and services by the
Company or its competitors, or the entry into new geographic markets, may result
in significant price erosion that could have a material adverse effect on the
Company's business, financial condition and results of operations. The
competitive factors affecting the market for the Company's products and services
include corporate and product reputation, Lease terms and conditions, marketing
and promotion, timely performance with respect to applications, review, credit
decisions and funding, quality of administrative services and customer
relations. The Company believes that it competes effectively with respect to
these factors, but there can be no assurance that it will continue to do so. The
Company's present or future competitors may be able to market products and
services comparable or superior to those offered by the Company or adapt more
quickly than the Company to increased demand or evolving customer requirements.
In order to compete successfully in the future, the Company must respond to
customer requirements and its competitors' products, services and innovations
(including without limitation financial capabilities, price structure and
marketing). Accordingly, there can be no assurance that the Company will be able
to continue to compete effectively in its market, that competition will not
intensify or that future competition will not have a material adverse effect on
the Company's business, results of operations or financial condition.
See "Business."

     12. No Intention to Declare or Pay Dividends. The Company does not
currently intend to declare or pay any cash dividends on the Common Stock in the
foreseeable future and anticipates that earnings, if any, will be used to
finance the development expansion of its business. The Company anticipates that
it may obtain a credit facility, the terms of which, although not known to the
Company at this time, may prohibit the declaration and payment of dividends
without prior lender approval. Any payment of future dividends and the amounts
thereof will be dependent upon the Company's earnings, financial requirements
and other factors deemed relevant by the Company's Board of Directors, including
the Company's contractual obligations. See "Dividend Policy."

                                       8

<PAGE>   9



     13. Control by Principal Stockholders. Unless all of the shares of Common
Stock offered hereby are sold, upon completion of the offering, the existing
stockholders will own in excess of 50% of the then outstanding shares of Common
Stock, which will allow such stockholders, in the event that they act together,
to control most actions taken by the stockholders of the Company, including the
election of directors. Subject to the provisions of the Wisconsin Business
Corporations Law, such concentration of ownership could have the effect of
delaying, deterring or preventing a change in control of the Company that might
otherwise be beneficial to stockholders. The existence of such concentrated
ownership may also discourage acquisition bids for the Company and limit the
amount certain investors may be willing to pay for shares of Common Stock. There
can be no assurance that all or any portion of the Common Stock offered hereby
will be sold. See "Principal Stockholders" and "Description of Securities."

     14. Limited Liability of Officers and Directors. The Wisconsin Business
Corporations Law provides that a director of the Company shall not be personally
liable to the Company or its stockholders for monetary damages for breach of
fiduciary duty as a director, with certain exceptions. These provisions may
discourage stockholders from bringing suit against a director for breach of
fiduciary duty and may reduce the likelihood of derivative litigation brought by
stockholders on behalf of the Company against a director. Further, under the
By-Laws of the Company and the Wisconsin Business Corporations Law, such
officers and directors may be entitled to indemnification by the Company against
liability. Accordingly, there is a possibility that Company assets could be used
to satisfy liabilities of, or claims for indemnification by, its officers and
directors. See "Management."

     15. Dilution. Purchasers of the Common Stock offered hereby will incur
immediate substantial dilution in the net tangible book value per share of such
Common Stock. Assuming that all of the 400,000 shares of Common Stock offered
hereby are sold at an initial public offering price of $5.25 per share, net
tangible book value dilution to new investors will be $2.65 per share; such
dilution will be inversely proportional to the number of shares of Common Stock
sold in the offering (eg., $3.92 if only 100,000 shares are sold at $5.25 per
share). There can be no assurance that all or any portion of the Common Stock
offered hereby will be sold. See "Dilution."

     16. Antitakeover Measures. The Wisconsin Business Corporations Law contains
provisions that could discourage potential acquisition proposals and might delay
or prevent a change in control of the Company. Such provisions could result in
the Company being less attractive to a potential acquiror and could result in
the shareholders receiving less for their Common Stock than otherwise might be
available in the event of a takeover attempt. See "Description of Securities -
Certain Statutory and Other Provisions."

     17. No Prior Public Market; Possible Volatility of Stock Price. Prior to
this offering, there has been no public market for the Common Stock. The initial
public offering price of the Common Stock has been determined by negotiations
between the Company and the Managing Placement Agent and may not be indicative
of the market price for shares of the Common Stock after the offering. For a
description of factors considered in determining the initial public offering
price, see "Underwriting." There can be no assurance that an active trading
market for the Common Stock will develop or if developed, that such market will
be sustained. The market price for shares of the Common Stock is likely to be
volatile and may be significantly affected by such factors as quarter-to-quarter
variations in the Company's results of operations, news announcements, changes
in general market conditions for contact lenses, regulatory actions, adverse
publicity regarding the Company or the industry in general, changes in financial
estimates by securities analysts and other factors. In addition, broad market
fluctuation and general economic and political conditions may adversely affect
the market price of the Common Stock, regardless of the Company's actual
performance. There can be no assurance that the market price of the Common Stock
will not decline below the initial public offering price.

     18. Potential Adverse Impact on Market Price of Common Stock Eligible for
Future Sale. If all of the shares of Common Stock offered hereby are sold, the
Company will have outstanding 800,000 shares of Common Stock. The 400,000 shares
of Common Stock sold in this offering will be freely tradeable without
restriction or further limitation under the Securities Act, except for any
shares purchased by an "affiliate" of the Company, which will be subject to the
limitations imposed on "affiliates" of the Company under Rule 144 promulgated
under the Securities Act ("Rule 144"). The remaining 400,000 outstanding shares
of Common Stock, are "restricted securities" within the meaning of Rule 144 and
may not be resold except pursuant to a registration statement 


                                       9
<PAGE>   10



effective under the Securities Act or pursuant to an exemption therefrom,
including the exemption provided by Rule 144. In addition, on the closing of the
offering, the Company will sell to the Managing Placement Agent and/or its
designees, for nominal consideration, the Underwriter's Warrants entitling the
holder(s) thereof to purchase shares of Common Stock in an aggregate number
equal to 10% of the shares sold in the offering at an initial exercise price per
share equal to 120% of the initial public offering price hereunder. The
Underwriter's Warrants will be exercisable for a period of four years commencing
one year after the effective date of this offering and will contain certain
demand and incidental registration rights relating to the underlying Common
Stock. The holders of the Underwriter's Warrants may sell shares of Common Stock
acquired by exercise of the Representative's Warrants after one year from the
date of exercise thereof without registration subject to the limitations of Rule
144. In general, under Rule 144, a person (or persons whose shares are
aggregated) who has satisfied a one year holding period may, subject to certain
restrictions, sell within any three-month period a number of shares which does
not exceed the greater of (i) 1% of the then outstanding shares of Common Stock;
or (ii) average weekly trading volume during the four calendar weeks preceding
the date on which notice of the proposed sale is filed with the Securities and
Exchange Commission as required by Rule 144. Rule 144 also permits the sale of
shares without volume limitation by a person who is not an affiliate of the
Company and who has satisfied a two-year holding period. The one-year holding
period with respect to 400,000 outstanding shares of Common Stock has expired.
Prior to this offering, there has been no public market for the Common Stock of
the Company, and no predictions can be made of the effect, if any, that the sale
or availability for sale of shares of additional Common Stock will have on the
trading price of the Common Stock. Nevertheless, sales of substantial amounts of
such shares in the public market, or the perception that such sales could occur,
could adversely affect the trading price of the Common Stock and could impair
the Company's future ability to raise capital through an offering of its equity
securities. There can be no assurance that all or any portion of the Common
Stock offered hereby will be sold.See "Common Stock Eligible for Future Sale"
and "Description of Securities."

     19. No Commitment to Purchase. The Common Stock is being offered on a "best
efforts" basis, and neither the Managing Placement Agent (or any Selected
Placement Agent), nor any other person or entity, is obligated to purchase the
all or any part of the shares offered hereby. See "Underwriting."

     20. Forward-Looking Statements and Associated Risks. This Prospectus
contains certain forward-looking statements including: (i) anticipated trends in
Company's financial condition and results of operations, including expected
changes in the Company's g profit, sales and marketing expense, general and
administer expense and professional expenses; (ii) the Company's business
strategy for future growth in the market, including the Company's plans
regarding anticipated hiring; and (iii) the Company's ability to distinguish
itself from its current and future competitors. When used in this Prospectus,
the words "believes," "intends," "anticipates," "expects," and similar
expressions are intended to identify forward-looking statements. These
forward-looking statements are based largely on the Company's current
expectations and are subject number of risks and uncertainties. In addition to
the other risks described elsewhere in this "Risk Factors" section, important
factors to consider in evaluating such forward-looking statements include: (i)
changes in external competitive market factors which might impact trends in the
Company's results of operations; (ii) unanticipated working capital and other
cash requirements; (iii) general changes in the industry which the Company
competes; and (iv) various other competitive factors that may prevent the
Company from competing successfully in the marketplace. In light of these risks
and uncertainties, many of which are described in greater detail elsewhere in
this "Risk Factors" section, actual results could differ materially from the
forward-looking statements contained in this Prospectus.


                                       10
<PAGE>   11



                                   THE COMPANY

     The Company was incorporated in August, 1995 under the laws of the State of
Wisconsin. The Company's principal executive offices are located at 6635 South
13th Street, Milwaukee, Wisconsin 53221, and its telephone number is (414)
764-9200. The Company currently has two principal Affiliates (as hereinafter
defined), Giuffre Cranes and Rexworks, both of which are Delaware corporations.
See "Business."

                                 USE OF PROCEEDS

     The net proceeds to the Company from the sale of the 400,000 shares of
Common Stock offered hereby at the price of $5.25 per share, after deducting
underwriting discounts and commissions and estimated offering expenses, are
estimated to be approximately $1,815,000. The net proceeds of the offering will
be used, in approximately the proportions indicated, for the following purposes:
(1) 92.5% to provide working capital with which to finance sales (principally in
the form of sales-type Full Payout Leases) of Equipment to customers of Giuffre
Cranes, Rexworks and, potentially, other Equipment vendors and (2) 7.5% to cover
other general corporate expenses. Up to $300,000 of net offering proceeds
allocated to working capital may, in the discretion of Management, be used to
retire a portion of the Company's outstanding indebtedness; however, Management
does not expect to utilize offering proceeds to repay indebtedness unless (i) at
least 200,000 shares of Common Stock ($1,050,000) are sold in the offering and
(ii) such existing debt is able to be eliminated, or replaced on more favorable
credit terms, judged in light of the demand for Company financing, the
availability of alternative sources of funds and prevailing Lease rates in the
Company's financing markets.

     As of May 31, 1998, outstanding indebtedness, a portion of which may be
repaid with net proceeds of this offering, totalled $1,718,513, represented by
promissory notes of the Company; such notes mature at various times from June
30, 1999 through November 15, 2003 and bear interest at rates ranging from 8.24%
to 10.25% per annum. $951,061 of the foregoing indebtedness is owed to banks and
secured by first security liens against leased Equipment ("Senior Debt");
$767,452 is owed to private investors, unsecured and subordinated to Senior
Debt. The proceeds of such borrowings were expended in connection with the
Company's Equipment financing and other business activities as described in this
Prospectus. See Note 3 to the Financial Statements of the Company appearing
elsewhere herein and "Business."

     Net proceeds, if any, reserved for working capital and general corporate
purposes and not expended to repay indebtedness may be used by the Company in
connection with its financing of Lease receivables and/or to cover additional
sales and marketing expense. A portion of the net proceeds received by the
Company may be used for the acquisition of complementary businesses (including
lease and/or equipment inventories). Although the Company has from time to time
engaged in discussions with respect to possible acquisitions, it has no present
understandings, commitments or agreements, nor is it currently engaged in any
negotiations, with respect to any acquisition. None of the net proceeds of the
offering are specifically designated for payments to officers or directors. The
net proceeds, if any, received in connection with the exercise of the
Underwriter's Warrants will be allocated to working capital.

     Pending use of the net proceeds from this offering, the Company intends to
invest the net proceeds received by it in bank certificates of deposit,
interest-bearing savings accounts, prime commercial paper, United States
Government obligations, money market funds or similar short-term investments.
Any income derived from these short-term investments is expected to be used for
working capital.

     The allocations set forth above are estimates developed by Management for
the allocation of the net proceeds to be received by the Company from this
offering based upon the current state of the Company's existing and proposed
business and prevailing economic conditions. These estimates are subject to
reallocation by the Board of Directors among the applications described above or
to new applications and are further subject to future events, including changes
in general economic conditions, the Company's business plan, and the financial
markets in general. Since a significant portion of net offering proceeds will be
allocated to working capital and to general corporate purposes, Management will
have broad discretion as to the application of such proceeds.



                                       11
<PAGE>   12



                                    DILUTION

    The net tangible book value of the Company as of May 31, 1998, adjusted to
reflect a 400 for 1 split of the Company's outstanding Common Stock, effective
as of June 22, 1998, was approximately $265,356, or $0.66 per share of Common
Stock. Net tangible book value per share represents the amount of total tangible
assets less total liabilities, divided by the number of shares of Common Stock
then outstanding. The following table illustrates the dilution to purchasers of
Common Stock in this offering if certain arbitrarily determined numbers of
shares (ie., 100,000, 200,000, 300,000 and 400,000) are sold, after deduction of
estimated underwriting commissions and other offering expenses payable by the
Company. At the sales levels indicated, the Company's pro forma net tangible
book value at May 31, 1998 would have been $662,856, $1,135,356, $2,080,356 or
$2,038,356, respectively, or $1.33, $1.89, $2.30 or $2.60, respectively, per
share of Common Stock, representing an immediate increase in net tangible book
value of $0.67, $1.23, $1.64 or $1.94, respectively, per share to existing
stockholders and immediate dilution of $3.92, $3.36, $2.95 or $2.65,
respectively, per share to new investors.

<TABLE>
<CAPTION>

                                                       Assumed number of shares of Common Stock sold in the offering (1)
                                                       -----------------------------------------------------------------
                                                       100,000          200,000           300,000          400,000
                                                       Shares           Shares            Shares           Shares
                                                       -------          -------           -------          -------        
<S>                                                     <C>               <C>              <C>             <C>   
Initial public offering
      price per share............................       $ 5.25            $ 5.25           $ 5.25          $ 5.25
   Net tangible book value
      before the offering........................ $ 0.66            $ 0.66           $ 0.66          $ 0.66
                                                  
   Increase in net tangible book value
      attributable to new investors..............   0.67              1.23             1.64            1.94
                                                  ------            ------           ------          -------    
Pro forma net tangible book value
     per share after the offering................         1.33              1.89             2.30            2.60
                                                      --------          --------        ---------       ---------       
Dilution per share to new public investors.......       $ 3.92            $ 3.36           $ 2.95         $  2.65
                                                      ========          ========        =========       =========
</TABLE>
- --------------

(1)  The numbers of shares of Common Stock shown as sold in the above table have
     been arbitrarily selected by the Company for purposes of illustration only.
     There can be no assurance that all or any part of the Common Stock offered
     hereby will be sold. See "Risk Factors" and "Underwriting."

     The following table summarizes, on a pro forma basis (after giving effect
to a 400 for 1 split of the Company's outstanding Common Stock, effective as of
June 22, 1998 and the sale of all of the Common Stock offered hereby) as of May
31, 1998, the difference between the number of shares of Common Stock purchased
from the Company, the total consideration paid and the average price per share
paid by the existing stockholders and by new public investors purchasing shares
in this offering (at the initial public offering price of $5.25 per share and
before deduction of estimated underwriting discounts and commissions and
offering expenses payable by the Company):

<TABLE>
<CAPTION>
                                               Shares                         Total               
                                             Purchased                    Consideration             Average    
                                    ------------------------       -----------------------       Consideration  
                                    Amount           Percent       Amount          Percent      Paid Per Share
                                    ------          --------       ------         --------      --------------
<S>                                <C>              <C>            <C>              <C>              <C>  
Existing stockholders............  400,000             50.0%       $  260,000         11.0%          $0.65
New public investors (1).........  400,000             50.0%        2,100,000         89.0%          $5.25
                                   -------            ------       ----------       -------     
     Total.......................  800,000            100.0%       $2,360,000        100.0%
                                   =======            ======       ==========       =======
</TABLE>

(1)  The number of shares of Common Stock shown in the above table as sold to
     new public investors (400,000) has been arbitrarily selected by the Company
     for purposes of illustration only. If sales levels of 100,000 shares,
     200,000 shares and 300,000 shares are assumed, the percent of total shares
     sold which are purchased by new investors would be 20.0%, 33.3% and 42.9%,
     respectively; and the aggregate consideration paid by new investors would
     be $525,000, $1,050,000 or $1,575,000, respectively, or 50.2%, 66.9% or
     75.2%, respectively, of all consideration paid for shares of Common Stock
     sold in the offering. The average consideration paid per share, by both
     existing stockholders and new investors, remains the same at all levels of
     sales. There can be no assurance that all or any part of the Common Stock
     offered hereby will be sold. See "Risk Factors" and "Underwriting."


                                       12
<PAGE>   13


   
                                 CAPITALIZATION

     The following table sets forth the capitalization of the Company as of May
31, 1998, and should be read in conjunction with the financial statements of the
Company and related notes appearing elsewhere in this Prospectus.

<TABLE>
<CAPTION>


                                                                                                    May 31, 1998
                                                                                                    ------------      
<S>                                                                                                   <C>       
Long-term liabilities:
  Senior notes payable - bank, less current portion (1)............................................   $  723,967
  Subordinated notes payable - investor, less current portion (1)..................................      767,452
                                                                                                      ----------
          Total long-term liabilities..............................................................    1,491,419
                                                                                                      ----------
Stockholders' equity:
  Common Stock, $0.01 par value, 9,000 shares 
    authorized, 1,000 shares issued and 
    outstanding, and, as adjusted, $0.0001 par 
    value, 20,000,000 shares authorized,
    400,000 shares issued and outstanding (2)......................................................           40
  Additional paid-in capital (3)(4)................................................................      274,960
  Retained earnings................................................................................       54,857
                                                                                                      ----------
          Total stockholders' equity...............................................................      329,857
                                                                                                      ----------
          Total capitalization.....................................................................   $1,821,276
                                                                                                      ==========      
</TABLE>
- --------------

(1)  Under certain circumstances, in the discretion of Management, up to
     $300,000 of outstanding indebtedness may be repaid with offering proceeds.
     See "Use of Proceeds." and Note 3 to the Financial Statements of the
     Company appearing elsewhere in this Prospectus.

(2)  As of June 22, 1998, the Company effected a 400 for 1 split of its
     outstanding Common Stock and changed the stated par value of such Common
     Stock from $0.01 to $0.0001 per share. See "Certain Relationships and
     Related Transactions."

(3)  In May, 1996, Frank P. Giuffre and Dominic J. Giuffre each contributed an
     additional $125,000 in cash to the capital of the Company. See "Certain
     Relationships and Related Transactions."

(4)  For the fiscal year ended February 28, 1998, Giuffre Cranes did not assess
     or receive any fees or cost reimbursements under the Management Agreement;
     accordingly, the Company charged operations and credited to contributed
     capital $12,000 for the estimated cost of unreimbursed administrative
     expenses incurred by Giuffre Cranes on its behalf. See "Management -
     Management Agreement," "Certain Relationships and Related Transactions" and
     Note 4 to the Financial Statements of the Company appearing elsewhere in
     this Prospectus.


                                 DIVIDEND POLICY

  The Company has not declared or paid any dividends on its Common Stock since
its inception. Any future determination as to the declaration and payment of
dividends on the Common Stock will be made at the discretion of the Board of
Directors out of funds legally available for such purpose. The Board of
Directors currently intends to retain all earnings for use in the Company's
business for the foreseeable future. See "Risk Factors."

                                       13
<PAGE>   14



                             SELECTED FINANCIAL DATA

     The following selected financial data should be read in conjunction with
"Management's Discussion and Analysis of Financial Condition and Results of
Operations" and the financial statements of the Company, including the notes
thereto, appearing elsewhere in this Prospectus. The selected financial data
presented below as of February 28, 1998 and 1997, and for the years then ended
have been derived from the financial statements of the Company, which have been
audited by Smrecek & Co., S.C., independent certified public accountants, and
which appear elsewhere in this Prospectus. The selected financial data as of May
31, 1998, and for the three months ended May 31, 1998 and 1997, have been
derived from unaudited financial statements which, in the opinion of Management,
reflect all adjustments, consisting only of normal recurring adjustments,
necessary for a fair presentation of the data.

<TABLE>
<CAPTION>

                                                                  Year Ended                 Three Months Ended
                                                         ---------------------------      -------------------------
                                                         February 28,   February 28,       May 31,        May 31,
                                                             1998           1997            1998           1997
                                                             ----           ----            ----           ----
STATEMENT OF INCOME DATA:                                                                (Unaudited)    (Unaudited)
<S>                                                       <C>            <C>            <C>             <C>        
    Revenues:
       Interest income.................................   $   168,164    $    17,048    $    69,506     $    17,783
       Commission income from third party financing....        93,170              _        40,644               _
       Rental equipment sales..........................             _        506,203              _               _
       Rental income...................................             _        213,803              _               _
       Processing fees.................................        12,530              _            461           2,513
       Other income....................................         5,187              _          5,252              65
                                                          -----------    -----------    -----------     -----------

            Total revenues.............................       279,051        737,054        115,863          20,361
    Expenses:
       Cost of equipment sold..........................             _        407,553              _               _
       Interest expense................................       109,040         94,582         39,248          21,065
       Amortization of finance costs...................        27,924         86,872          8,707           4,483
       Depreciation....................................             _        139,922              _               _
       Commission expense..............................        52,054              _         16,424               _
       Administrative expense reimbursement............        12,000              _          3,000           3,000
       Legal and accounting............................         6,721          4,025            578           2,900
       Escrow fees and bank charges....................         3,028          1,650             15           1,000
       Other...........................................         1,706            231          1,224              20
                                                          -----------    -----------    -----------     -----------


            Total expenses.............................       212,473        734,835         69,196          32,468
                                                          -----------    -----------    -----------     -----------


    Income (loss) before taxes.........................        66,578          2,219         46,667         (12,107)
    Provision for income taxes.........................        18,000              _         18,000               _
                                                          -----------    -----------    -----------     -----------


    Net income (loss)..................................        48,578          2,219         28,667         (12,107)
    Retained earnings (deficit) beginning of period....       (22,388)       (24,607)        26,190         (22,388)
                                                          -----------    -----------    -----------     -----------


    Retained earnings (deficit) end of period..........   $    26,190    $   (22,388)   $    54,857     $   (34,495)
                                                          ===========    ===========    ===========     ===========




    Basic earnings (loss) per common share (1).........   $      0.12    $      0.01   $      0.07      $     (0.03)
                                                          ===========    ===========    ===========     ===========



    Weighted average common shares outstanding (1).....       400,000        400,000       400,000          400,000
</TABLE>

<TABLE>
<CAPTION>

                                                                                               May 31, 1998
                                                                                               ------------
<S>                                                                                            <C>         
BALANCE SHEET DATA:                                                                             (Unaudited)
    Cash and cash equivalents...............................................................   $     52,700
    Total assets............................................................................   $  2,121,654
    Long-term debt, less current portion (2)................................................   $  1,491,419
    Stockholders' equity....................................................................   $    329,857
</TABLE>
- --------------

(1)  Adjusted to reflect a 400 for 1 split of the Company's outstanding Common
     Stock and a change in the stated par value of such Common Stock from $0.01
     to $0.0001 per share, both effective as of June 22, 1998.
(2)  Under certain circumstances, in the discretion of Management, up to
     $300,000 of outstanding indebtedness may be repaid with offering proceeds.
     See _Use of Proceeds" and Note 3 to the Financial Statements of the Company
     appearing elsewhere in this Prospectus.


                                       14
<PAGE>   15



                     MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                  FINANCIAL CONDITION AND RESULTS OF OPERATIONS

GENERAL

     The Company was incorporated in August 1995, primarily to provide financing
for crane sales by Giuffre Cranes, an Affiliate of the Company, which is a
national distributor of Terex track-mounted cranes. During fiscal 1998, the
Company also began arranging financing for Giuffre Cranes' customers with
third-party finance companies and received Brokerage Commission income for these
services. During fiscal 1996, the Company's conducted its initial private
placement of promissoty notes ($750,000 of 10" secured notes). The proceeds of
such offering were used by the Company to purchase 17 crane units from Giuffre
Cranes during its 1996 and 1997 fiscal years. These notes were secured by a
first security interest in crane units purchased and were nonrecourse as to
other assets of the Company. The notes were due June 30, 1997 and were repaid
early on March 20, 1997. During its 1997 fiscal year, the Company undertook two
additional private notes offerings. In its second offering, completed in August,
1996, the Company sold $177,000 of 10"% asset-backed notes. These notes were
secured by equipment or the proceeds from the sale of such equipment. The notes
permitted the Company to subordinate the noteholders security interest to Senior
Debt. In August, 1996, the Company undertook its third private notes offering.
The Company sold approximately $590,000 of 10"% capital notes. These notes are
unsecured and are general obligations of the Company. The capital notes are also
subordinated to the Company's Senior Debt.

     In order to provide for the ability to grant a first security lien to
investors purchasing its notes, the Company initially purchased cranes from
Giuffre Cranes and held them in inventory, generally for short-term rental and
subsequent sale. Accordingly, during its 1996 and 1997 fiscal years, the Company
rented, leased, serviced and sold cranes. These functions were performed by
Giuffre Cranes under a Management Agreement with the Company. Giuffre Cranes did
not assess or receive any compensation for its services under this Agreement in
1996 or 1997. At the close of fiscal 1997, the Company had purchased 17 crane
units; it sold (and financed the purchase of) 8 units and held 9 units in
inventory. Thereupon, the Company discontinued the rental and service of cranes
since it was no longer required to provide a first security interest in the
cranes to purchasers of its notes, having provided for the subordination of such
notes to Senior Debt (the holders of which required, and could then be granted,
a first security interest in the equipment purchased by the Company).
Accordingly, in March, 1997, the remaining cranes in the Company's inventory
were sold back to Giuffre Cranes at net book value ($773,000).

     During fiscal 1998, the Company focused on providing direct financing
(through Leases) for cranes sold by Giuffre Cranes. In addition, the Company was
able to secure bank financing (Senior Debt) for up to 60% of its Lease contracts
at interest rates ranging from 8.9% to 9.25%, lowering its effective cost of
funds. In February, 1998, the Company negotiated a new credit facility with a
bank to finance up to 60% of the value of its newly-leased equipment at a fixed
rate 2.75% over the average rate of U. S. Treasury obligations of similar
maturity, and, for the first quarter of fiscal 1999, interest rates on new
Senior Debt ranged from from 8.24% to 8.59%

     Because of the Company's limited history, and the changes in the manner the
Company has conducted its operations in order to establish satisfactory credit,
the benefit of analysis of prior operations is limited. Moreover, the Company's
results of operations have not established any consistent performance trends.
Because the Company has succeeded in establishing credit and lowering its cost
of funds, Management believes that operations will be more profitable in the
future; however, no assurance can be given that such improvement will be
achieved. 

RESULTS OF OPERATIONS 

     NET REVENUES
     Revenues declined from $737,054 in fiscal 1997 to $264,022 for fiscal,
1998. The decline in revenues resulted from the change in the method of
conducting the Company's operations (from maintaining its own inventory of
cranes for sale to primarily providing financing for cranes sold by Giuffre
Cranes). Interest income, primarily from sales-type Full Payout Leases,
increased from $17,048 for fiscal 1997 to $168,164 for fiscal 1998. During
fiscal 1998, the Company also began arranging financing for customers of Giuffre
Cranes with third-party finance 


                                       15
<PAGE>   16




companies; for 1998, the Company earned $93,170 of such commission income, as
compared to none in 1997. For the first quarter of fiscal 1999, the Company
reported revenues of $115,863, as compared to $20,361 for the first quarter of
1998, reflecting increases in interest income and Brokerage Commissions.

     EXPENSES

     The Company's expenses decreased from $734,835 in fiscal 1997 to $212,473
for 1998. In fiscal 1998, the Company discontinued the sale of cranes for its
own account and, therefore, reported no cost of equipment sales or depreciation.
For fiscal 1997, these costs were $407,553 and $139,922, respectively. Interest
expense increased approximately 15% for fiscal 1998, reflecting a 52% increase
in outstanding borrowings; such increased expense was partially offset by a
lower cost of funds on $799,000 of Senior Debt which replaced a portion of the
10"% notes outstanding at the end of the prior year.

     Amortization of finance costs decreased from $86,872 in fiscal 1997 to
$27,924 for 1998 due to lower costs incurred to sell the notes sold in the
second and third private notes offerings described above and the longer term to
maturity of the notes sold. In addition, the secured notes sold in the initial
private offering were repaid prior to maturity and, accordingly, the unamortized
balance of the offering costs related to these notes was charged to fiscal 1997
operations.

     In fiscal 1998, the Company incurred commission costs of $52,054 (none in
1997) related to arranging financing both on internally-financed and third-party
contracts. Of these expenses, $37,369 related to commission expense on
third-party contracts and $14,685 related to internally-financed contracts.

     Expenses for fiscal 1998 also include a charge of $12,000, the amount which
Giuffre Cranes was entitled to receive as reimbursement for expenses incurred on
behalf of Company under the Management Agreement. Because Giuffre Cranes waived
its right to be reimbursed for such expenses, the Company credited this amount
to contributed capital. No charges for administrative expenses were made to the
Company for fiscal 1997.

     For the first quarter of fiscal 1999, expenses increased to $69,196, as
compared to from $32,468 for the first quarter of fiscal 1998. Interest expense
approximately doubled, reflecting increased debt obligations incurred in order
to finance Lease investments. Commission expense was $16,424 in the first
quarter of fiscal 1999, as compared to none in first quarter of fiscal 1998,
reflecting the initiation of brokerage activities (ie., the arrangement of
financing by third-party finance companies) in the second half of fiscal 1998.

     PROFITABILITY

     During fiscal 1997, the Company was able to achieve essentially break-even
operations and earn nominal net income of $2,219 ($0.01 per share). For fiscal
1998, the Company's income before taxes was $66,578, as compared to nominal
pretax income of $2,219 for fiscal 1997.

     The improvement in 1998 operations primarily reflects the Company's success
in lowering its cost of capital, the growth in its Lease portfolio and its
ability to arrange financing with third-party financing sources. However, it
should be noted that fiscal 1997 operating results included the benefit of sales
and rentals of equipment, which functions were discontinued in fiscal 1998.
During 1997, these discontinued functions contributed profits of $172,461,
before interest and loan fee amortization costs of $181,454 principally incurred
to carry crane inventories. Accordingly, fiscal 1998 and fiscal 1997 operating
results are, to a large extent, not comparable.

     The average interest rate on borrowings was 10.25% for fiscal 1997, not
including amortized finance costs. During fiscal 1998, the Company obtained bank
financing at rates ranging from 8.9% to 9.25%, resulting in a blended cost of
funds of 10.03% for the year. The Company's Leases are at rates ranging from
11.5% to 16.66%.

     The Company made no provision for income taxes in fiscal 1997 and had loss
carryforwards of approximately $147,000 available at February 28, 1997 to offset
federal taxable income in future years. For 1998, the Company provided $18,000
for federal and state income tax expense, which includes the benefit of the
tax-basis net operating loss carryforward.



                                       16
<PAGE>   17
     For the first quarter of fiscal 1998, the Company incurred a loss before
taxes of $12,107, as compared to pretax income of $46,667 for the first quarter
of fiscal 1999. Such improvement reflects growth in the Company's Lease
portfolio, lower cost of funds due to an increase in Senior Debt at more
favorable rates, lower amortization expense with respect to finance fees and a
spread of $24,228 between the Company's commission income, as compared to its
commission expenses incurred.

     Net income for the for the first quarter fiscal 1999 was $28,667 or $0.07
per share, following a loss of $12,107 ($0.03 per share) for the first quarter
of fiscal 1998.

     LIQUIDITY AND CAPITAL RESOURCES

     In fiscal 1997, the Company sold $177,000 of notes in its second offering
and $100,000 of notes in its third offering. During fiscal 1998, the company
sold $590,452 of notes. In addition, during fiscal 1998, the Company obtained
bank financing in the amount of $798,909.

     The Company's investor notes mature in 1999, whereas its bank debt is
amortizing over four to five years. The Company had investments in sales-type
Lease contracts of $496,150 at February 28, 1997 and $1,731,692 at February 28,
1998. In fiscal 1998, the Company closed $1,541,861 in new finance contracts as
compared to $491,115 in 1997.

     The Company's Leases generally range in term from 36 to 60 months. In order
to support its investment in its Leases, and make investments in additional
Leases, the Company will need to obtain additional financing. Accordingly, the
Company has undertaken to sell the Common Stock offered hereby.

     At February 28, 1998 and at May 31, 1998, none of the Company's investments
in finance and Lease contracts had outstanding payments that were more than 120
days past due. The Company has never incurred a loss or write-off with respect
to its contracts, and no reserve for potentially uncollectable amounts has been
deemed necessary by Management. The Company's Leases have been outstanding for a
relatively short period of time, and there can be no assurance that the Company
will be able to maintain its past collection results in the future. During May
and June, 1998, the Company repossessed and subsequently sold two crane units.
Proceeds from such sales fully covered the Company's net investment in the
related Leases, including all accrued interest owed and costs of sale following
repossession.

     For fiscal 1998, cash provided from operations was $85,301, as compared to
$127,064 in fiscal 1997, primarily due to lower non-cash expenses in 1998, due
to the elimination of depreciation on crane inventories and lower amortization
of loan fees (as described above).

     For the first quarter of fiscal 1999, cash provided from operations
increased to $64,982 of positive cash flow, following a deficit of $14,267 for
the same period of fiscal 1998, due to the increase in the Company's net income,
increase in customer deposits of $19,000 and noncash provision for the income
tax liability of $18,000.

     The Company made investments in Leases of $487,290 during the first quarter
of fiscal 1999, as compared to $401,542 during the first quarter of fiscal 1998.
These investments were financed through an increase in Lease payments of
$266,535 and a net increase of $152,152 in Senior Debt obligations.

     YEAR 2000

     The Company has made an initial evaluation and does not believe it will be
significantly impacted by year 2000 compliance problems. The Company uses
software packages recently acquired that are year 2000 compliant. The majority
of the Company's lessees are small companies which do not significantly rely
upon computer software in the conduct of their businesses.


                                       17
<PAGE>   18


                                    BUSINESS

GENERAL

     The Company was formed in August, 1995, to provide direct financing
(principally in the form of sales-type leases ("Leases"); see "Business -
Description of Leases") to facilitate the acquisition of products ("Equipment")
by customers of Giuffre Cranes and Rexworks, both of which are Affiliates of the
Company. The Company will also provide such equipment financing to customers of
vendors other than Giuffre Cranes and Rexworks and/or, acting as broker, arrange
such financing with third-party finance companies on a commission basis.

     The Company's business operations generally include the following
functions: structuring financing plans and arrangements, including negotiation
of terms relating to the Company's Leases and leases obtained with third-party
finance companies; developing credit standards; analyzing customer financial
statements; evaluating the quality of Equipment; determining the capital
structure of the Company and its leverage ratios; administering its portfolio of
Leases; reviewing and evaluating the credit status and payment history of
Lessees; administering the collection process; when necessary, repossessing and
disposing of Equipment; prosecuting litigation with defaulted Lessees; and
managing relations with the Company's institutional lenders and securityholders.
The Company intends to operate in the fifty states and, to a limited extent, 
overseas.  See "Business Foreign Lessees/Asset Location" and "Certain Legal 
Aspects of Company Operations - Licensing and Other Legal Requirements."

     The Company will derive its revenues predominantly from Lease payments on
Equipment owned by it. The Company will also earn commissions for arranging
financing with third-party finance companies ("Brokerage Commissions").
Investment risks relating to the Company's ability to generate sufficient
revenues to meet its debt service commitments and other operating expenses are
described under "Risk Factors."

     The Board of Directors of the Company has overall responsibility for its
administration and management. However, certain business operations of the
Company will be conducted by Giuffre Cranes pursuant to a contract with the
Company ("Management Agreement"). See "Management - Management Agreement." The
Company, Giuffre Cranes and Rexworks are Affiliates. For purposes of this
Prospectus, "Affiliate" means, when used with reference to a specific person or
entity (including without limitation the Company, Giuffre Cranes and Rexworks),
(i) any person or entity that directly or indirectly, through one or more
intermediaries, controls or is controlled by or is under common control with the
specific person or entity, (ii) any person who is an officer or director of, or
any person or entity that is a partner in, the specified person or entity, or of
which the specific person or entity is an officer, director or partner, (iii)
any person or entity that is the beneficial owner of, or controls, 10% or more
of any class of voting securities of, the specified person or entity.

     PURCHASERS OF THE COMMON STOCK OFFERED HEREBY WILL IN NO WAY ACQUIRE
THEREBY AN INTEREST (AS A SECURITYHOLDER OR OTHERWISE) IN GIUFFRE CRANES,
REXWORKS AND/OR ANY OTHER AFFILIATE OF THE COMPANY. OBJECTIVES AND POLICIES IN
GENERAL

     The primary business objectives of the Company are to: (i) preserve and
protect Company capital by leasing Equipment only to Creditworthy Lessees (see
"Business - Credit of Prospective Lessees"); (ii) originate/acquire Leases of a
diversified portfolio of Equipment and to realize proceeds from the leasing of
such Equipment sufficient to meet its debt service and other obligations, and to
fund the growth and expansion of its business, while enhancing the
marketing/sales activities of Giuffre Cranes and Rexworks; and (iii) generate
Brokerage Commissions. The achievement by the Company of its objectives,
including the generation of any specific level of revenues necessary to meet its
debt service and other obligations, cannot be assured or guaranteed. See "Risk
Factors."

     The Company has established certain investment policies with respect to the
selection of Lessees, the provisions and terms of the Leases, financing and
other matters in order to achieve the Company's business objectives. These
policies will be followed in connection with the acquisition of any Equipment
and/or Leases by the Company.

                                       18
<PAGE>   19

CHANGES IN INVESTMENT OBJECTIVES AND POLICIES

     The Company may alter its investment, borrowing and other policies in its
discretion, provided and to the extent that the Company deems such alteration to
be necessary or appropriate to enable the Company better to meet its business
objectives.

ACQUISITION POLICIES AND PROCEDURES

     The Company will act as lessor under the Leases, which will be for initial
terms generally of 3 to 5 years. The Company will acquire its Equipment for an
amount equal to the Asset Base Price. It is expected that Affiliates of the
Company may, from time to time, purchase Equipment and/or originate or acquire
Leases in their own names and with their own funds, which Equipment and/or
related Leases will ultimately be purchased by the Company. Equipment will be
acquired by the Company from its Affiliates for an amount equal to its Asset
Base Price.

     "Asset Base Price" means the amount paid by the Company to the seller of
Equipment for such property, which shall be (i) the manufacturer's invoice cost
to the Company if the Equipment is acquired directly from the manufacturer, (ii)
if the Equipment is acquired from a seller that is not the manufacturer and not
an Affiliate of the Company (including without limitation Giuffre Cranes or
Rexworks), the lower of (a) the price invoiced by such seller or (b) fair market
value as determined by the Company in its best judgment, or (iii) if acquired
from an Affiliate of the Company (including without limitation Giuffre Cranes or
Rexworks), the lower of (a) list price charged by such seller to unaffiliated
purchasers plus all reasonable, necessary and actual costs accrued in
maintaining the Equipment (including without limitation the cost of storage,
carrying, warehousing, interest cost, repair, marketing, financing, and taxes
from the date of acquisition thereof) less the amount of primary term lease
rentals accrued from the date of acquisition thereof and retained by such
Affiliate from leasing the Equipment or (b) fair market value as determined by
the Company in its best judgment, including in each case described in (i), (ii)
and (iii) the amounts of all liens and encumbrances on the Equipment and all
reasonable, necessary, and actual expenses of the seller incurred in connection
with acquiring and transferring the Equipment to the Company (including but not
limited to all financing expenses, sales taxes, delivery charges and attorneys'
fees paid to or on behalf of third parties). In no event, however, shall any of
the expense items described herein be included in the Asset Base Price for any
Equipment (i) which cannot be included consistent with generally accepted
accounting principles or (ii) which is not actually acquired by the Company.
The Company will not acquire delinquent Leases from any party. The Asset Base
Price of Equipment is intended by the Company to reflect the fair market value
of such assets, as determined in arm's length negotiations between
knowledgeable market participants. See "Certain Relationships and Related
Transactions."

THE EQUIPMENT

     The Company will typically acquire and lease (i) truck-mounted cranes and
transportable storage containers (sold by Giuffre Cranes) and (ii) truck-mounted
concrete mixers (sold by Rexworks). Based upon current market prices available
to the Company, the average unit price of such Equipment is in the approximate
range of $75,000 to $150,000 for cranes, $2,000 to $5,000 for storage containers
and $85,000 to $125,000 for concrete mixers; the value of an average Lease is
expected to be approximately $100,000. The purchase of Equipment may be made
directly from the manufacturer (although Equipment may initially be acquired
from the manufacturer or other seller by an Affiliate of the Company with its
own funds and subsequently purchased by the Company) either pursuant to a
purchase agreement relating to significant quantities of such Equipment or on an
ad hoc basis to meet the needs of a particular Lessee. There can be no assurance
that acceptable purchase agreements will be negotiated with Equipment
manufacturers (including Giuffre Cranes and/or Rexworks), nor can there be any
assurance as to the ultimate composition of any Company's portfolio.

     No more than 10% of the Company's portfolio (as determined by Asset Base
Price) will be leased to a single Lessee or group of affiliated Lessees,
although up to 20% of the Company's portfolio (as determined by Asset Base
Price) may be leased to a single Lessee or group of affiliated Lessees if the
(i) Company determines that the leasing opportunity is in the best interest of
the Company and (ii) summarized financial statements of each such Lessee or


                                       19
<PAGE>   20




group of Lessees are included in the Prospectus. In no event will 20% or more of
the Company's portfolio be leased to a single Lessee or group of affiliated
Lessees. No Equipment will be purchased by the Company for which a Lease
Commitment has not been previously obtained. A "Lease Commitment" means (i) an
executed, binding Lease agreement under which either the Company or an Affiliate
of the Company is the Lessor, which Lease agreement is assignable by such
Affiliate of the Company or the Company, or (ii) such other agreement or
commitment to lease Equipment which constitutes an enforceable obligation
against the Lessee.

     The Company may acquire and lease used Equipment. Used Equipment in this
context means Equipment which was not delivered to the initial Lessee directly
by the manufacturer or distributor of such Equipment. It is intended that no
more than 5% of the Company's portfolio (as determined by Asset Base Price) will
be used Equipment.

     As of the date of this Prospectus, the Company has not entered into any
commitments for the origination or the acquisition of any Leases, or for the
acquisition, financing or leasing of any Equipment.

CREDIT OF PROSPECTIVE LESSEES

     The Company will undertake an evaluation of each prospective Lessee's
business and credit history. The Company will lease Equipment only to
"Creditworthy Lessees," generally defined as Lessees whose senior debt
obligations have been assigned a credit rating of "B" or better by Standard &
Poor's Corporation ("Standard & Poor's"), or the corresponding rating assigned
by another nationally recognized credit rating agency, or an Equivalent Rating.
All Lessee credit ratings will be determined as of the date the related
Equipment is purchased by the Company. There can be no assurance that even if a
Lessee satisfies the foregoing credit standards and is determined by the Company
to be a Creditworthy Lessee that such Lessee will make rental payments to the
Company as anticipated. The Company will review any Standard & Poor's rating
available to Standard & Poor's subscribers for each prospective Lessee but does
not expect to obtain a special rating from Standard & Poor's or any other credit
rating agency solely for the purpose of a particular Lease transaction.

     "Equivalent Rating" means a rating established by the Company for Lessees
whose credit is unrated, which the Company believes to be substantially
equivalent (taking into account any guarantees, letters of credit or other
credit enhancements) to a Standard & Poor's B rating. In establishing this
credit rating, financial information with respect to the prospective Lessee will
be obtained, primarily financial statements and other information generally
available to the stockholders of such Lessee or made available to the Company in
connection with the Lease negotiations. The Company will also consider the
prospective Lessee's credit history. In making these evaluations, the Company
will generally consider factors such as the total revenues, net income, total
assets and liabilities, total equity, debt to net worth ratios and current
assets to current liabilities ratios of a prospective Lessee, both in terms of
recent status as well as trends over recent years.

DESCRIPTION OF LEASES

     The Equipment purchased by the Company will be leased to third parties 
pursuant to sales-type Full Payout Leases or Operating Leases.  "Full Payout 
Leases" are Leases under which the aggregate rental payments during the 
original term of the Lease are at least sufficient to recover the purchase
price of the leased Equipment (generally defined as the Equipment's original
cost plus any related acquisition fees and expenses). Upon the expiration of
the original term of a Full Payout Lease, the Equipment is typically sold to the
Lessee for a nominal amount; in the absence of a sale to the terminating
Lessee, the Equipment is re-leased or sold by the Company.  Title to the
Equipment is retained by the Company prior to sale.  "Operating Leases" are
Leases under which the aggregate rental payments during the original term of the
Lease are not sufficient to permit the Company to recover the purchase price of
the subject Equipment, which is not sold for a nominal amount to the terminating
Lessee. The initial terms of Full Payout Leases are generally longer than the 
initial terms of Operating Leases. The percentages of the Company's portfolio 
which will consist of Operating Leases and Full Payout Leases, respectively, 
cannot be determined at this time. It is expected that all of the Leases will 
be triple net leases which require the Lessees to pay all costs of maintenance, 
insurance and taxes arising from the use and operation of the Equipment. The 
Lessee is generally not responsible for the cost of refurbishments or 
modifications to the Equipment.


                                       20



<PAGE>   21

     In general, the terms of the Company's Leases will depend upon a variety of
factors, including the desirability of each type of Lease as an investment, the
relative demand among Lessees for short-term and long-term leases, the type and
use of the related Equipment, the business of the Lessee and its credit rating,
the availability and cost of financing, regulatory considerations, the
accounting treatment of the lease sought by the Lessee or the Company and other
competitive factors. Typically, Leases are not expected to be written for no
more than a 60-month initial term, and no more than 10% of Leases are expected
to have more than a 60-month initial term. The Company will seek to originate or
acquire Leases of varying terms, having consideration for the anticipated needs
of the Company for liquidity (to, among other things, meet its debt service
obligations), general market conditions and such other factors as the Company
deems relevant. The Company will determine creditworthiness as described above
(see "Business Credit of Prospective Lessees"), generally without reference to
the term of the Lease, which will be selected utilizing the criteria described
in the preceding sentence.

BORROWING POLICIES

     The Company intends to incur debt to finance the purchase of a substantial
portion of its Equipment and may borrow for any other Company purpose, including
to provide funds for repairs or to obtain working capital for operational
expenses. The Company may also incur debt to improve or modify the Equipment in
order for the Equipment to be more advantageously re-leased or sold if the
Company determines that such borrowing is in the best interests of the Company.
While there is no limit on leverage as to the amount of debt which may be
incurred in connection with the acquisition of any Equipment, the Company
presently intends to limit the amount of "Senior Debt" (ie., debt secured by a
lien against the financed Equipment which holds priority over the lien of the
Company) which may be incurred in connection with the acquisition of any
Equipment to 75% of its Asset Base Price; as of May 31, 1998, Senior Debt
averaged approximately 60% of Asset Base Price. As of May 31, 1998, all of the
Company's Senior Debt was outstanding on a "full recourse" basis (ie., secured
by all assets of the Company, including assets other than those purchased with
the proceeds of the loan). The Company may attempt in the future to obtain
Senior Debt on a "nonrecourse" basis (not be secured by assets of the Company
other than the Equipment purchased with the proceeds of the loan); however, no
assurance can be given that the Company will be able to obtain such nonrecourse
terms with respect to all or any portion of its borrowing.

     The Company expects to finance the majority of its acquisitions of
Equipment using funds borrowed under one or more credit facilities provided by
institutional lenders, some of whom may also be lenders to Affiliates of the
Company. It is expected that these loans ("Senior Debt") will be term loans
having a term no longer than the term of the Lease of the Equipment purchased
with the loan proceeds and bearing interest at a fixed (rather than floating)
interest rate payable at the same frequency as the rental payments on the Lease
of such Equipment. Only Equipment to be leased on a variable rental payment
schedule will be permanently financed on a floating rate basis. The Company will
not finance Equipment leased on a fixed rental payment schedule with floating
interest rate debt, nor will it finance Equipment leased on floating rental
payment schedules with fixed interest rate debt. In general, interest is
expected to be payable currently, and interest and principal will be fully
amortized over the initial term of the related Lease (i.e., without balloon
payments at loan maturity). There can be no assurance that credit will be
available to the Company in the amount desired or on terms considered reasonable
by the Company. 

     In the event that an Affiliate of the Company (including without limitation
Giuffre Cranes and Rexworks) purchases Equipment on an interim basis in its own
name and with its own funds in order to facilitate the ultimate purchase by the
Company or loans its own funds or borrows on behalf of the Company for any other
Company purpose, such Affiliate will be entitled to receive interest on the
funds expended on behalf of the Company. Interest will be paid on such funds or
other loans from the Company or its Affiliates at a rate equal to the rate
charged by 


                                       21


<PAGE>   22


third party financing institutions on comparable loans for the same purpose (but
not in excess of 2% above the "prime rate" from time to time announced by
Firstar Bank, Milwaukee, Wisconsin). Interest on any such temporary purchases to
be paid by the Company to its Affiliates will begin to accrue on the date of the
purchase of the Equipment by such Affiliate. Interest on loans for other Company
purposes will begin to accrue on the date the loan is funded. Any primary term
lease rental payments received or accrued by an Affiliate prior to the sale of
the Equipment to the Company will either reduce the sales price of the Equipment
to the Company or will be assigned to the Company upon its purchase of the
Equipment. The Company's Affiliates will not extend financing to the Company
with a term in excess of twelve months. An Affiliate may receive points or other
financial charges or fees (excluding interest charges) in respect of any loans
to the Company. The Company will not enter into any borrowing arrangement with
an Affiliate which calls for a prepayment charge or penalty to be paid to such
Affiliate.

     Although the exact terms and conditions of Company borrowings cannot be
predicted, it is anticipated that, in the event of default by the Lessee or the
Company with respect to any Lease securing a loan obligation, the due date of
such loan would be accelerated. In that event, the lender could foreclose upon
the Equipment securing the loan unless the Company repaid the entire unpaid
balance, which the Company may not be able to do if its working capital reserves
are inadequate unless it can promptly obtain possession of and re-lease the
related Equipment and refinance the accelerated obligation. Foreclosure by a
lender may reduce Company revenues and adversely impact the ability of the
Company to timely meet its obligations. See "Risk Factors." Any loans to the
Company from its Affiliates for organization and offering expenses (anticipated
not to exceed $25,000) will be non-interest bearing and will be repaid out of
proceeds of this offering.

FOREIGN LESSEES/ASSET LOCATION

     The Company anticipates that no more than 5% of the Equipment financed by
it (as determined by Asset Base Price) will be located outside of the United
States or leased to foreign corporations. This limitation will not apply,
however, to Equipment subject to Leases where the Lessee has substantial assets
located in the United States which secure these Lease obligations. No Equipment
will be located in foreign countries or leased to foreign corporations or other
entities located in foreign countries where as of the commencement of the Lease
economic or political instability poses unacceptable risks to the safety of the
Equipment or the collectibility of the Lease rental payments. All Lease
payments, regardless of Equipment location, will be denominated and payable in
United States currency.

INSURANCE

     The Company will purchase and maintain, or cause to be purchased and
maintained, such insurance policies (including any self-insurance programs
undertaken by a Lessee) as the Company deems reasonably necessary to protect the
interests of the Company (to the extent that such policies are not maintained by
the Lessee for the benefit of the Company). In general, it is anticipated that
the Company will maintain, or cause to be maintained, insurance coverage against
third-party bodily injury and property damage liability in connection with Asset
ownership and operation, as well as policies insuring the Company against loss
of or damage to its Equipment.

     The Company has the right to obtain insurance (including liability and
other insurance) for the Company at the Company's expense in those circumstances
which it deems appropriate. The Company may, in certain instances, also carry
business interruption insurance covering loss of income arising from Asset loss
or damage. These policies will have such limits and deductible amounts as the
Company deems advisable, based on the costs involved and the operations of the
Company.

     In addition, such policies will have certain exclusions from coverage for
risks which are uninsurable or are not insurable at rates deemed reasonable by
the Company. Such exclusions may include damage or loss by war, nuclear
accidents and other similar risks. The Company may purchase and pay for such
types of insurance, including extended coverage liability and casualty and
workmen's compensation, as would be customary for any person owning comparable
property and engaged in a similar business and may name one or more of its
Affiliates as additional insured parties thereunder, provided that such addition
does not add to the cost of premiums payable by the Company.


                                       22
<PAGE>   23

ENFORCEABILITY OF LEASES UPON BANKRUPTCY

     If a Lease were to be the subject of a proceeding under the Federal
Bankruptcy Code, the rights of the Company as Lessor would be affected. Under
the "automatic stay" provisions of Section 362 of the Federal Bankruptcy Code, a
lessor is prevented from repossessing leased equipment which is part of a
debtor's estate in the event of the debtor's bankruptcy. Instead, the lessor is
required to petition the bankruptcy court for an order modifying the stay "for
cause," usually a showing that there is not adequate protection for the
equipment. Risks to leased equipment generally increase the longer a financially
troubled debtor remains in control of such assets.

     In general, under the Federal Bankruptcy Code, a lease is considered an
executory contract which the trustee in bankruptcy may affirm or reject. If the
trustee affirms a lease it must agree to perform the lease and cure the existing
material defaults. A rejection of the lease constitutes a breach of the lease,
and the lessor is entitled to a return of the leased equipment and has a claim
for damages against the estate in bankruptcy. If a Lease is rejected, the
Company will have to locate a new Lessee to re-lease the Equipment or sell the
Equipment. Decisions to affirm or reject a lease, the cure of defaults or the
return of the Equipment may involve substantial delays.

RESERVES

     The Company will maintain working capital reserves ("Reserves") in an
amount which will fluctuate from time to time depending upon the amount which
Management, in its discretion, deems necessary for the proper operation of the
Company. Working capital reserves are intended to be used for various items
including repairs, replacements, accruals required by lenders and other
appropriate items and maintained by the Company to meet Company commitments. The
amount allocated to Reserves is expected to vary depending upon the nature of
the Equipment purchased by the Company and the length of the Lease terms. If
such Reserves and other available cash flow are insufficient to cover the
Company's operating expenses and liabilities, it will be necessary for the
Company to obtain additional funds from other sources, including revenues from
Company operations, the proceeds from the sale of Equipment, loans from banks,
or loans from Company Affiliates. There can be no assurance that Reserves will
be sufficient to fund any operating costs or to satisfy any contingencies, or
that other financing will be available to the Company on terms deemed acceptable
by Management, if at all. See "Risk Factors."

BROKERAGE SERVICES

     During its fiscal year ended February 28, 1998, the Company began arranging
financing for customers of Giuffre Cranes with third-party finance companies. In
such transactions, the financed equipment is not owned by the Company; title is
at all times held by a third party which bears all of the financial risk of the
lease and is entitled to receive the revenues generated thereby. The Company
acts only as a broker (to negotiate the financing terms of a transaction between
parties unaffiliated with it) and receives a commission ("Brokerage Commission")
for providing such services. For fiscal 1998, the Company received Brokerage
Commissions totalling $93,170 for its services rendered in arranging 24
financing transactions, all on behalf of Giuffre Cranes customers.

PRELIMINARY INVESTMENTS

     It is not possible to determine the date when the net proceeds of this
offering, less working capital reserves, will be fully invested in Equipment
and/or Leases. Prior to that time, the Company will invest such funds in
securities issued or guaranteed by the United States government or any agency or
instrumentality thereof, certificates of deposit of United States banks having a
net worth of at least $50,000,000, bankers' acceptances, bank repurchase
agreements covering securities issued or guaranteed by the United States
government or any agency or instrumentality thereof, money market funds having a
net worth of at least $100,000,000 or similar highly liquid investments, other
than tax-exempt securities or obligations; provided that no Company funds may be
invested in any money market fund, savings and loan, bank or other financial
institution affiliated with the Company or any of its Affiliates. The Company
shall not invest in junior chattel mortgages or deeds of trust (except that the
acquisition or granting of chattel mortgages in connection with the sale of
Equipment shall not be deemed to be investing in a junior chattel mortgage or
deed of trust).

                                       23

<PAGE>   24


PRIOR ACTIVITIES

     The following information relates to the existing leasing business of the
Company. While no assurance can be given as to the operating results which will
be achieved by the Company in the future, Management believes that the prior
experience of the Company is representative of the results which may be
achieved.

     CUSTOMERS. As of May 31, 1998, the Company had 32 Leases outstanding with
32 customers, representing an aggregate present value of approximately
$1,781,963; no single customer accounted for more than 8% of the aggregate
present value of such Leases. While the Company may lease Equipment to one or
more of its current or past customers, no assurance can be given as to the
identity of any Lessee of Equipment owned by the Company, or as to the value of
leased Equipment and/or related Leases. The Company does not consider any of its
current Lessees to be material to its business. It is not anticipated that any
one customer or group of affiliated customers will be material to the business
of the Company. See "Business - The Equipment."

     LEASE RATES. The weighted average financing rates paid by Lessees on Leases
originated or acquired by the Company during the two-year period ended February
28, 1998 were in a range from 11.84% to 17.12%. The financing rates paid by
Lessees are determined pursuant to and in accordance with Statement of Financial
Accounting Standards No. 13, "Accounting for Leases," as promulgated by the
Financial Accounting Standards Board. With respect to each Lease, such rate (the
"interest rate implicit in the lease") is the rate that, when applied to (i) the
minimum lease payments (excluding that portion of such payments which represents
executory costs to be paid by the lessor, together with any profit thereon) and
(ii) the unguaranteed residual value accruing to the benefit of the lessor,
causes the aggregate present value at the beginning of the lease term to equal
the fair market value of the leased property to the lessor at the beginning of
the lease, less any investment tax credit retained by the lessor and expected to
be realized by such lessor.

     DELINQUENCIES, REPOSSESSIONS AND NET LOSSES. Since its inception in 1995,
delinquencies, repossessions and net losses with respect to Leases held by the
Company have been insignificant, affecting in each case less than 1% of its 
portfolio. It is anticipated that the Company will achieve similar loss,
delinquency and repossession results in the future, due to the credit   
standards to be imposed upon Lessees, the useful life of the Equipment (with
corresponding retention of value) and the experience of Company Management.

     THERE CAN BE NO ASSURANCE THAT THE RATES CHARGED BY THE COMPANY IN THE
FUTURE WILL BE COMPARABLE TO RATES CHARGED IN THE PAST, OR THAT DELINQUENCY,
REPOSSESSION OR NET LOSSES WILL BE COMPARABLE TO PRIOR EXPERIENCE.

     GEOGRAPHIC DISTRIBUTION OF LEASES. The table below sets forth as to
geographic location the aggregate present value of Leases covering Equipment
owned by the Company, as of May 31, 1998.

<TABLE>
<CAPTION>

Equipment                                   Aggregate       Equipment                                   Aggregate  
Location                                Present Value       Location                                Present Value  
- -----------------------------------------------------       -----------------------------------------------------  
<S>                                       <C>               <C>                                        <C>                   
Alabama................................   $    49,489       New Mexico.............................    $   69,287  
Arizona................................   $   180,827       New York...............................    $   55,976  
Colorado...............................   $    60,070       Ohio...................................    $  191,254  
Illinois...............................   $   154,508       Tennessee..............................    $   62,503  
Indiana................................   $     5,499       Utah...................................    $  125,923  
Kansas.................................   $    61,784       Virginia...............................    $   71,894  
Massachusetts..........................   $   233,957       Wisconsin..............................    $  259,076  
Michigan...............................   $   199,916                                              
</TABLE>

COMPETITION

     Many of the Company's competitors have significantly greater financial,
technical, product development and marketing resources than the Company.
Competitors vary in size and in the scope and breadth of the products and


                                       24
<PAGE>   25


services offered. Additional major finance and leasing companies may enter the
market in which the Company competes. There can be no assurance that future
competition will not have a material adverse effect on the Company's business,
financial condition and results of operations. Competitive pressures and other
factors, such as new financing/lease products and services by the Company or its
competitors, or the entry into new geographic markets, may result in significant
price erosion that could have a material adverse effect on the Company's
business, financial condition and results of operations. The competitive factors
affecting the market for the Company's products and services include corporate
and product reputation, Lease terms and conditions, marketing and promotion,
timely performance with respect to applications, credit decisions and funding,
quality of administrative services and customer relations. The Company believes
that it competes effectively with respect to these factors, but there can be no
assurance that it will continue to do so. The Company's present or future
competitors may be able to market products and services comparable or superior
to those offered by the Company or adapt more quickly than the Company to
increased demand or evolving customer requirements. In order to compete
successfully in the future, the Company must respond to customer requirements
and its competitors' products, services and innovations (including without
limitation financial capabilities, price structure and marketing). Accordingly,
there can be no assurance that the Company will be able to continue to compete
effectively in its market, that competition will not intensify or that future
competition will not have a material adverse effect on the Company's business,
results of operations or financial condition. See "Risk Factors."

EMPLOYEES AND FACILITIES

     As of May 31, 1998, the Company had one full-time employee, Scott A. Blair,
its Chief Executive Officer; Mr. Blair is covered by an employment agreement.
See "Management - Employment Agreements." The Company will share office
facilities with Giuffre Cranes in Milwaukee. Giuffre Cranes will manage the
day-to-day business operations of the Company pursuant to the Management
Agreement. See "Business - Giuffre Cranes - Employees and Facilities,"
"Management - Management Agreement" and "Certain Relationships and Related
Transactions". 

GIUFFRE CRANES

     GENERAL

     Giuffre Cranes is a Delaware corporation engaged in the sale, rental and
servicing of truck-mounted cranes and transportable storage containers, to
dealers and at retail, throughout the United States through two offices in
Wisconsin and Utah. Giuffre Cranes is a principal distributor of the Model Dino
1500 truck-mounted crane manufactured by Terex Cranes; in the future, Giuffre
Cranes may also distribute comparable equipment manufactured by other companies.

     PRODUCTS AND SERVICES

     1. Equipment Sales. Giuffre Cranes sells truck-mounted cranes to a variety
of dealers and retail customers. The cranes marketed generally have a lifting
capacity of up to 28 tons and a useful life of approximately 15 years. The
markup typically ranges from 10% to 20% on such Equipment (eg., under $9,000 per
crane on a $78,000 purchase price). In the past, the bulk of the truck-mounted
cranes sold by Giuffre Cranes have been manufactured by Terex Cranes. Terex
maintains sales and warehousing facilities in the United States. Giuffre Cranes
has been and remains a principal American distributor of Terex truck-mounted
cranes. In the future, Giuffre Cranes may distribute truck-mounted crane
equipment manufactured by companies other than Terex Cranes. The truck-mounted
cranes sold by Giuffre Cranes are typically acquired new, directly from the
manufacturer, at standard distributor prices. Used Equipment may be purchased at
"fair market value." During its fiscal year ended February 28, 1998, Giuffre
Cranes purchased and sold approximately 230 Terex Model Dino 1500 truck-mounted
cranes.

     2. Service and Parts Sales. Service and maintenance is offered in
connection with the sale or rental of Equipment through the Giuffre Cranes
service department. The Giuffre Cranes service department provides both in-house
and on-the-road repair/maintenance services. Giuffre Cranes also sells
replacement and spare parts. Service is available from Giuffre Cranes in a
multi-state area through its facilities in Milwaukee and Utah.


                                       25

<PAGE>   26


     CUSTOMERS

     1. Equipment Dealers. Giuffre Cranes' dealer customers are typically firms
which purchase and own Equipment for rental and lease to retail customers and
for eventual sale in both the new and used equipment markets. Some of these
firms rent and lease equipment to retail customers on a state, regional or
national basis. Equipment that is rented or leased by a dealer may be held and
again rented or leased for terms varying from a few weeks to many years.

     2. Retail Customers. Giuffre Cranes' retail customers principally include
roofing contractors, advertising firms that utilize billboard and similar
outdoor advertising, and utility companies. Electric utilities include
investor-owned utility companies, rural electric cooperatives and municipal
electric utilities. Telephone utility companies include members of the Bell
System as well as independent telephone companies. Other users range across a
broad cross-section of industries, including city, county, state and federal
government agencies, such as highway and transportation departments, electricity
departments, forestry departments, and military installations and facilities;
electric, telephone, building and lighting contractors; cable television
operators and contractors; oil refineries and petro-chemical installations; and
manufacturing plants of various kinds.

     MARKETING AND DISTRIBUTION

     Equipment and related parts and services are marketed by Giuffre Cranes
through a multi-faceted approach which is conducted both nationally and
regionally. Cranes are marketed to approximately 50 independently owned
Equipment dealers. Each dealer who markets Giuffre Cranes' products does so on a
non-exclusive basis. Dealers may also provide service support for Equipment and
become involved with its sale. Contact is maintained with dealers via periodic
telephone and facsimile fleet availability reports, and through personal visits.
The dealers are typically independent firms, and not under contract with Giuffre
Cranes.

     Giuffre Cranes conducts direct mail and telemarketing programs to market to
the customers for rental and lease services, and has employ targeted updates and
promotions. Giuffre Cranes is obligated to provide marketing and other services
to the Company, including in respect of marketing to dealers to which Giuffre
Cranes also markets its products and services. See "Management - Management
Agreement."

     COMPETITION

     Many of Giuffre Cranes' competitors have significantly greater financial,
technical, product development and marketing resources than the Company.
Competitors vary in size and in the scope and breadth of the products and
services offered. Additional major Equipment vendors and leasing companies may
enter the market in which Giuffre Cranes competes. There can be no assurance
that future competition will not have a material adverse effect on Giuffre
Cranes' business, financial condition and results of operations. Competitive
pressures and other factors, such as the availability of new products and
services from Giuffre Cranes or its competitors, or the entry into new
geographic markets, may result in significant price erosion that could have a
material adverse effect on the business, financial condition and results of
operations of Giuffre Cranes. The competitive factors affecting the market for
the Company's products and services include corporate and product reputation,
rental/lease terms and conditions (significantly including cost), marketing and
promotion, timely performance with respect to delivery and service and customer
relations. Giuffre Cranes' present or future competitors may be able to market
products and services comparable or superior to those offered by it or adapt
more quickly than Giuffre Cranes to increased demand or evolving customer
requirements. See "Risk Factors."

     Giuffre Cranes' principal competitors are other distributors of Terex
mobile cranes and of other makes and models of crane equipment manufactured by
others which can perform comparable services. These include such firms as
American State Equipment, with headquarters in Milwaukee; Hertz Equipment
Rentals, a division of Hertz automobile rental, with headquarters in Florida;
and Manitowoc Engineering, which is both a manufacturer and distributor of
truck-mounted cranes. Management believes that it currently enjoys a
substantially greater market share for truck-mounted cranes and other directly
comparable equipment, than any of its competitors.


                                       26
<PAGE>   27


     EMPLOYEES AND FACILITIES


     As of February 28, 1998, Giuffre Cranes employed approximately 30 persons,
all of whom were full-time. None of Giuffre Cranes' employees are represented by
a union or covered by a collective bargaining agreement. Giuffre Cranes believes
that its relationships with its employees to be excellent.

     Giuffre Cranes owns the 22,000 square foot building which houses its
corporate headquarters and service department. The Company will utilize so much
of such facility as it may from time to time require under the terms of the
Management Agreement. See "Management - Management Agreement".

REXWORKS

     INTRODUCTION

     Rexworks is a Delaware corporation which designs, manufacturers and sells
truck-mounted concrete mixers, Truck mixers are concrete mixers mounted on
chassis of various manufacturers. Rexworks' products are used to build and
repair roads, bridges, airports, sewers, pipelines and other infrastructure.
Rexworks was acquired by Frank P. Giuffre and Dominic J. Giuffre in 1997.
Rexworks operates in the highly competitive heavy equipment industry in which
cost containment, product quality, and customer service are important factors of
long term success. See "Business - Rexworks - Competition."

     PRODUCTS

     REX" truck mixers are rotating-drum assemblies which are mounted on trucks
supplied by others. They are used to mix concrete and agitate it after it is
mixed, while conveying it to the pour-site. Rexworks manufactures rear discharge
truck mixers to meet varying highway weight laws and modes of operation in the
ready-mix concrete industry. The two main types of truck mixers offered are the
REX Premier, in 8 to 12 cubic yard sizes, and the REX Premier Booster in 10 to
12 cubic yard sizes. The Premier Booster includes a "trailing" axle at the rear
of the truck to distribute the weight over a longer wheelbase. Rexworks also
sells the REX Mark III paving mixer line for applications that demand
particularly fast charging and discharge cycles. The market for truck mounted
concrete mixers consists principally of ready mix concrete producers and paving
contractors. Based on Rexworks's internal market research, Rexworks believes it
is the second largest domestic manufacturer of truck-mounted rear discharge
mixers by dollar volume of sales.

     During 1996, Rexworks formed a joint venture with Crane Carrier Company to
design, manufacture, and sell front discharge cement mixers. The first units
were offered for sale in early 1997.

     Rexworks purchases a number of components, including axles, bearings and
transmissions, from outside suppliers. Although identical components are not
always available from competing suppliers, Rexworks believes that comparable
components are available from alternative suppliers, and as a result Rexworks is
not dependent upon any single supplier for any of its purchased components.

     MARKETING AND DISTRIBUTION

     Rexworks' products are sold principally through a network of domestic and
foreign distributors. Distributors generally represent several different
manufacturers of equipment, with minimal competition among product lines.
Rexworks sells its products to distributors, who in turn rent or sell the
equipment to end users. Rexworks supports its distributors by maintaining
regional sales offices in California, Colorado, Georgia, Michigan and Texas as
well as its corporate headquarters and manufacturing facility in Milwaukee,
Wisconsin.

     Rexworks believes good relationships with its distributors are important to
its success. Several distributors have been selling REX products for more than
60 years.

                                       27

<PAGE>   28


     PATENTS AND TRADEMARKS

     Rexworks holds numerous United States patents and has applications for
other patents pending. Rexworks considers its patents to be advantageous to its
business but it is not dependent on any single patent or group of patents. All
of Rexworks's equipment is sold under the trademark REX" or REXWORKS."

     COMPETITION

     The markets for Rexworks's products are highly competitive. In general,
Rexworks competes on the basis of quality, technological expertise, performance
features, product life, availability of parts and service, and responsiveness to
customer's special needs, rather than competing solely on the basis of low
price. Accordingly, Rexworks's products are not the lowest priced equipment
available; instead, they maintain a reputation for high quality, durability and
performance.

     EMPLOYEES AND FACILITIES

     As of February 28, 1998, Rexworks had 157 employees, all of whom were
full-time and employed or based at its Milwaukee facility. Employees at the
Milwaukee facility are represented by the United Steelworkers of America.
Management believes labor relations are good.

     Rexworks' manufacturing facility, located in Milwaukee, Wisconsin (383,000
square feet), is owned by Rex Properties, LLC, a company owned by Frank P.
Giuffre and Dominic J. Giuffre. See "Principal Stockholders." In general, the
buildings are well maintained and well adapted for the purposes for which they
are utilized. Rexworks manufactures all of its products and performs subcontract
work at this facility.


                   CERTAIN LEGAL ASPECTS OF COMPANY OPERATIONS


SECURITY INTEREST IN EQUIPMENT

     An essential component of the Company's leasing program is the grant of a
first security interest in Equipment acquired and leased by the Company, and/or
Leases acquired by the Company, to certain lenders who provide financing in
connection with the acquisition of such Equipment and Leases ("Senior Debt").
The Company will attempt to secure Senior Debt which is "nonrecourse" to the
Company or its Affiliates (ie., not secured by assets owned by the Company other
than the Equipment purchased with the proceeds of the loan which comprises such
Senior Debt). The security interest of Company in the Equipment subject to a
Lease is subordinate and junior in right only to the lien of holders of Senior
Debt; Management anticipates that outstanding Senior Debt will not exceed 70% of
the original acquisition value of such property. Under no circumstances will
holders of the Company's Common Stock have any primary or secondary liability
for Senior Debt. See "Description of Securities."

     Under the laws of most states, liens for repairs performed on the Equipment
and liens for unpaid taxes take priority over even a perfected security interest
in such goods. The Company (with the assistance of local legal counsel to the
extent it deems necessary) will use its best efforts to ensure that each
security interest in the Equipment is perfected as required by law (and holders
of Senior Debt) and prior to all other present liens upon and security interests
in such Equipment. However, liens for repairs or taxes could arise at any time
during the term of a Lease. No notice will be given to the Company in the event
such a lien arises.

REPOSSESSION

     In the event of default by Equipment Lessees, the Company, as Lessor, has
certain remedies defined in the Lease, which generally include all the remedies
of a secured party under the Uniform Commercial Code ("UCC"), except where
specifically limited by other state laws. Among the available remedies, the
secured party has the right to perform self-help repossession unless such act
would constitute a breach of the peace. Self-help is the method 

                                       28
<PAGE>   29
that the Company would anticipate utilizing in most cases, simply by retaking
possession of the leased Equipment. In the event of default by the Lessee, some
jurisdictions require that the Lessee be notified of the default and be given a
time period within which the Lessee may cure the default prior to repossession.
Generally, the right of reinstatement may be exercised on a limited number of
occasions in any one-year period. In cases where the Lessee objects or raises a
defense to repossession, or if otherwise required by applicable state law, a
court order must be obtained by the Lessor, and the Equipment must be
repossessed in accordance with that order.

NOTICE OF SALE; REDEMPTION RIGHTS

     The UCC and other state laws require the Company, as the secured party to
provide the Lessee with reasonable notice of the date, time and place of any
public sale and/or the date after which any private sale of the Equipment may be
held. The Lessee has the right to redeem the Equipment prior to actual sale by
paying the secured party the unpaid principal balance of the obligation plus
reasonable expenses for repossessing, holding and preparing the collateral for
disposition and arranging for its sale, plus, in some jurisdictions, reasonable
attorneys' fees, or, in some states, by payment of delinquent installments or
the unpaid balance.

DEFICIENCY JUDGMENTS AND EXCESS PROCEEDS

     The proceeds of resale of the Equipment generally will be applied first to
the expenses of resale and repossession and then to the satisfaction of the
indebtedness. While some states impose prohibitions or limitations on deficiency
judgments if the net proceeds from resale do not fully cover the indebtedness, a
deficiency judgment can be sought in those states that do not prohibit or limit
such judgments. However, the deficiency judgment would be a personal judgment
against the Lessee for the shortfall and a defaulting Lessee can be expected to
have very little capital or sources of income available following repossession.
Therefore, in many cases, it may not be useful to seek a deficiency judgment or,
if one is obtained, it may be settled at a significant discount.

     Occasionally, after resale of the Equipment and payment of all expenses and
all indebtedness, there is a surplus of funds. In that case, the UCC requires
the lender to remit the surplus to any holder of a lien with respect to the
Equipment or if no such lienholder exists or there are remaining funds, the UCC
requires the lender to remit the surplus to the former owner of the Equipment.
Courts have applied general equitable principles to secured parties pursuing
repossession or litigation involving deficiency balances. These equitable
principles may have the effect of relieving a Lessee from some or all of the
legal consequences of a default. In several cases, consumers have asserted that
the self-help remedies of secured parties under the UCC and related laws violate
the due process protections provided under the 14th Amendment to the
Constitution of the United States. Courts have generally upheld the notice
provisions of the UCC and related laws as reasonable or have found that the
repossession and resale by the creditor do not involve sufficient state action
to afford constitutional protection to consumers.

LICENSING AND OTHER LEGAL REQUIREMENTS

     The Company believes that it currently holds all licenses necessary to
conduct its operations in any domestic or foreign jurisdiction and that it is
otherwise in compliance with all applicable statutes and regulations which
govern the conduct of its business as described herein.

OTHER

     In addition to the laws limiting or prohibiting deficiency judgments,
numerous other statutory provisions, including Federal bankruptcy laws and
related state laws, may interfere with or affect the ability of a lessor to
realize upon Equipment or enforce a deficiency judgment. For example, in a
Chapter 11, 12, or 13 proceeding under the Federal bankruptcy law, a court may
prevent a lender from repossessing equipment, and, as part of the rehabilitation
plan, reduce the amount of the secured indebtedness to the market value of the
equipment at the time of bankruptcy (as determined by the court), leaving the
part providing financing as a general unsecured creditor for the remainder of
the indebtedness. A bankruptcy court may also reduce the monthly payments due
under a contract or change the rate of interest and time of repayment of the
indebtedness.


                                       29
<PAGE>   30



                                   MANAGEMENT


DIRECTORS AND OFFICERS

     The current directors and executive officers of the Company are as follows:

<TABLE>
<CAPTION>

Name                               Age                        Position(s)
- ----                               ---                        ----------- 
<S>                                 <C>                       <C>                                                               
Frank P. Giuffre                    53                        Chairman of the Board, Vice President, Treasurer
                                                                   and Director
Scott A. Blair                      35                        Chief Executive Officer and President
Dominic J. Giuffre                  49                        Vice President, Secretary and Director
Jeffrey M. Brewster                 39                        Director
Thomas H. Murphy                    63                        Director
</TABLE>

     Frank P. Giuffre has been a director (Chairman of the Board) and Treasurer
of the Company since its inception in August, 1995, and a Vice President since
July, 1998. From the inception of the Company until July, 1998, Mr. Giuffre also
served as President (Chief Executive Officer). He has been President, a director
and a principal shareholder of Giuffre Bros. Cranes, Inc. from its formation in
1982 to the present.

      Scott A. Blair has been Chief Executive Officer and President of the
Company since July, 1998. From the inception of the Company in August, 1995
until July, 1998, he was Executive Vice President. From 1993 to the present, he
has served as National Accounts Manager of Giuffre Bros. Cranes, Inc.

     Dominic J. Giuffre has been a director, Vice president and Secretary of the
Company since its inception in August, 1995. He has been Vice President, a
director and a principal shareholder of Giuffre Bros. Cranes, Inc. from its
formation in 1982 to the present.

      Jeffrey M. Brewster has been a director of the Company since October,
1997. Mr. Brewster is also a registered securities representative with Abacus
Investments, Inc., a member firm of the NASD; he has acted in such capacity
since 1994. From 1997, to the present, Mr. Brewster has been an officer of Lake
Geneva Financial Services Corp., an insurance brokerage firm. From 1990 to 1997,
Mr. Brewster was a partner of A.N. Ansay & Associates, an independent insurance
agency.

      Thomas H. Murphy has been a director of the Company since October, 1997.
Since 1978, he has been an independent investment advisor. Mr. Murphy is a
registered securities representative with Liberty Investment Counsel, Ltd., a
member firm of the NASD; he has acted in such capacity since 1986.

      Frank P. Giuffre and Dominic J. Giuffre are brothers.

      All directors hold office until the next annual meeting of stockholders
and the election and qualification of their successors. Officers are elected
annually by the Board of Directors of the Company and serve at the discretion of
the Board.

      See "Principal Stockholders."

                                       30

<PAGE>   31


EXECUTIVE COMPENSATION


COMPENSATION. For the fiscal years of the Company ended February 28, 1998 and
1997, pursuant to the Management Agreement, Giuffre Cranes performed all normal
business functions, and otherwise operated and managed the day-to-day business
and affairs of the Company, under the general supervision of the Company's
directors and officers; see "Management - Management Agreement." For fiscal
1998 and 1997, neither the Company, nor Giuffre Crances on its behalf, paid
directly or indirectly any compensation to Frank P. Giuffre, the Chief
Executive Officer of the Company ("Named Executive Officer") for services
rendered to the Company in any capacity during such periods. Any such services
which were rendered by the Named Executive Officer were donated, at no cost to 
either the Company or to Giuffre Cranes.

      All compensated services rendered to or on behalf of the Company by 
Giuffre  Cranes were performed by employees of Giuffre Cranes other than Frank
P. Giuffre; no such employee received compensation in excess of $100,000
for services attributable to the Company. See "Management - Management
Agreement."

      As of July 1, 1998, Scott A. Blair succeeded Frank P. Giuffre as Chief
Executive Officer and President of the Company. See "Management - Directors and
Officers."


     OPTION GRANTS IN THE LAST FISCAL YEAR. No options were granted to the Named
Executive Officer, or to any other person, for the fiscal year ended February
28, 1998.

     OPTION EXERCISES IN LAST FISCAL YEAR (1998) AND AGGREGATE OPTION VALUES AT
FEBRUARY 28, 1998. The following table sets forth information concerning the
exercise of options by the Named Executive Officer during fiscal 1998, and the
values at February 28, 1998 of unexercised options held by such Named Executive
Officer.


<TABLE>
<CAPTION>

                                                  Number of Securities Underlying        Value of Unexercised
                                                      Unexercised Options at            In-the-Money Options at
                                                         February 28, 1998                 February 28, 1998
                                Shares Acquired   -------------------------------    ----------------------------
              Name                on Exercise      Exercisable     Unexercisable     Exercisable    Unexercisable
- ------------------------------- ---------------   ------------     --------------    -----------    -------------
<S>                              <C>              <C>              <C>               <C>            <C>
Frank P. Giuffre...............        _               _                 _              _                 _
</TABLE>

DIRECTORS' COMPENSATION

     Directors of the Company are not compensated for acting as directors, nor
are they reimbursed for expenses related to serving in such capacity.

EMPLOYMENT AGREEMENTS

     Scott A. Blair has entered into an agreement with the Company, for an
initial term of five years, providing that he will be appointed and serve as
Chief Executive Officer and President of the Company, that he will manage the
business of the Company in accordance with plans approved by the Company's Board
of Directors and that he will have primary responsibility for the negotiation
and structuring of financing arrangements with customers of the Company. The
Agreement provides that the Company will pay to Mr. Blair compensation equal to
20% of its net profits (before deduction of any amounts paid as compensation to
other officers or directors of the Company); such amount is payable quarterly,
commencing as of July 1, 1998. The Agreement further provides that the Company
will grant to Mr. Blair options to purchase shares of Common Stock, at the rate
of 10,000 shares for each full $500,000 of Leases originated or acquired by the
Company, up to $2,000,000; such options expire five years from issuance and are
exercisable at $1.00 per share for the first increment of 10,000 options, $4.00
per share for the second 10,000 options, $5.00 per share for the third 10,000
options and $5.00 per share for the fourth increment 


                                       31
<PAGE>   32

of 10,000 options. Options granted in excess of the foregoing, if any, will be
in amounts and with exercise prices and other terms determined by the Board of
Directors of the Company in its sole discretion. Mr. Blair is entitled to
receive, at no cost, employee benefits which are the same as, or substantially
equivalent to, those provided to the other officers of the Company or the
officers of Giuffre Cranes. The Agreement further provides that the Company will
reimburse Mr. Blair for all reasonable _out-of-pocket" business expenses
incurred in connection with the performance of the duties assigned to him by the
Company.

     The Agreement provides that, for one year after the termination thereof,
Mr. Blair will not, within the contiguous United States, either directly or
indirectly, own, have a proprietary interest of any kind in, be employed by, or
serve as a consultant to or in any other capacity for any firm which is in the
primary business of providing financing (lease or other) in connection with
equipment of the types generally financed/leased by the Company. Mr. Blair also
agrees to maintain the confidentiality of trade secrets and other information
concerning the Company. 

MANAGEMENT AGREEMENT

     Pursuant to the Management Agreement, Giuffre Cranes will for a fee
("Management Fee") perform all normal business functions, and otherwise operate
and manage the day-to-day business and affairs of the Company, under the general
supervision of the Company's directors and officers. The Management Fee is
$12,000 per annum, payable quarterly in advance. Giuffre Cranes will generally
perform the functions of a third party originator and administrator/servicer of
Leases, including without limitation marketing, originating and acquiring
Leases, collecting and posting payments, responding to inquiries from Lessees,
investigating delinquencies, reporting tax information to Lessees, arranging the
disposition of defaults and policing the leased Equipment.

     In addition to the Management Fee, Giuffre Cranes is entitled to
reimbursement from the Company for (i) the Company's costs of operations (e.g.,
documentation, securities filings and other direct costs of selecting,
negotiating, monitoring, and liquidating Equipment and/or Leases (including
consultants, attorneys, accountants, appraisers, due diligence expenses, travel,
and investment banking fees and commissions or preparation of status reports));
(ii) Company accounting (e.g., maintenance of Company books and records,
bookkeeping fees, preparation of regulatory and tax reports, and costs of
computer equipment or services used by the Company); (iii) investor
communications (e.g., design, production, and mailing of all reports and
communications to investors in the Company, including those required by
regulatory agencies); (iv) legal and tax services; and (v) any other related
operational or administrative expenses necessary for the operation of the
Company and its business.

     The Management Fee will compensate Giuffre Cranes (and Giuffre Cranes will
not be otherwise reimbursed by the Company) for customary and routine general
overhead expenses incurred in performing its obligations to the Company,
including without limitation (i) rent or depreciation, utilities, property
taxes, and the cost of capital equipment, unless acquired primarily for the
benefit of the Company; (ii) expenses of a general and administrative nature
that are customarily incurred by Giuffre Cranes for its own account and are not
attributable to the Company; and (iii) salaries and fringe benefits paid by
Giuffre Cranes to any of its directors, officers or other employees (see
"Management - Executive Compensation"), and holders of 5% or more of its common
stock.

LIMITATION OF LIABILITY AND INDEMNIFICATION

     The Company's Bylaws provide for the elimination, to the fullest extent
permissible under Wisconsin law, of the liability of its directors to the
Company for monetary damages. Such limitation of liability does not affect the
availability of equitable remedies such as injunctive relief. The Company's
Bylaws provide that the Company shall indemnify its directors and officers
against certain liabilities that may arise by reason of their status or service
as directors or officers (other than liabilities arising from certain specified
misconduct), and to advance their expenses incurred as a result of any
proceeding against them as to which they could be indemnified, including in
circumstances in which indemnification is otherwise discretionary under
Wisconsin law. As of the date of this Prospectus, there is no pending litigation
or proceeding in which indemnification would be required or permitted. The
Company is not aware of any threatened litigation or proceeding which may result
in a claim for such indemnification. See "Indemnification for Securities Act
Liabilities."


                                       32
<PAGE>   33


                CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

     During fiscal 1997, Frank P. Giuffre and Dominic J. Giuffre, both of whom
are directors and officers of the Company, each contributed an additional
$125,000 in cash to the capital of the Company. At the time of such
contribution, Frank P. Giuffre and Dominic J. Giuffre beneficially owned all of
the outstanding shares of Common Stock of the Company. See "Capitalization,"
"Management" and "Principal Stockholders."

     During fiscal 1997, the Company purchased cranes from Giuffre Cranes and
its subsidiary, Giuffre West, Inc., for $675,586, effected crane sales totaling
$506,203 through Giuffre Cranes and earned rental income of $213,803 on short
term rentals also arranged by Giuffre Cranes. During fiscal 1998, all crane
sales and rental activities were discontinued by the Company upon sale of its
remaining crane inventory back to Giuffre Cranes on March 1, 1997, as described
in the following paragraph.

     During fiscal 1998, the Company sold all of its remaining crane equipment
back to Giuffre Cranes for $773,000, the net book value of such equipment.
Accordingly, no gain or loss was realized on this transaction for book purposes.
Since the Company decided to discontinue direct sales and rentals of crane
equipment, and the revenue from the sale thereof completely offset its cost,
this transaction is not reflected in the revenue or expenses of the Company for
the fiscal year ended February 28, 1998. See "Management's Discussion and
Analysis of Financial Condition and Results of Operations."

     During fiscal 1998, the Company leased an automobile to Giuffre Cranes. The
lease is for an initial term of 60 months and has an implicit interest rate of
13% per annum. The Company recognized $4,346 in income on this lease during
fiscal 1998. The Company's net investment in the lease was $39,751 at May 31,
1998.

     During fiscal 1998 and the first quarter of fiscal 1999, GIuffre Cranes
incurred administrative costs of $3,000 per quarter, or $12,000 annually, on
behalf of the Company under the Management Agreement. However, Giuffre Cranes
did not request or receive payment for these services for fiscal 1998 or for the
first quarter of fiscal 1999. Accordingly the Company reflected these costs as
charges to operations of $12,000 and $3,000 for its fiscal year ended February
28, 1998 and its fiscal quarter ended May 31, 1998, respectively, and as
contributions to paid-in capital. See "Management's Discussion and Analysis of
Financial Condition and Results of Operations," "Management - Management
Agreement" and Note 4 to the Financial Statements of the Company appearing
elsewhere in this Prospectus.

     During fiscal 1998 and the first quarter of fiscal 1999, the Company
recognized commission income of $93,170 and $40,644, respectively, for arranging
financing with third-party finance companies on cranes sold by Giuffre Cranes.
The Company incurred commission expense in connection with such transactions of
$52,054 and $16,425 for fiscal 1998 and the first quarter of fiscal 1999,
respectively. See "Business Brokerage Services" and "Management's Discussion and
Analysis of Financial Condition and Results of Operations."

     During fiscal 1998, pursuant to the unanimous authorization of the holders
of all then outstanding shares of Common Stock, effective as of June 22, 1998,
the Company (i) amended its Articles of Incorporation to increase the number of
authorized shares of Common Stock to 20,000,000 and change the par value of such
Common Stock from $0.01 to $0.0001 per share and (ii) split its outstanding
Common Stock at the rate of 400 shares for every one share outstanding. As of
the June 22, 1998 effective date of the amendment of the Company's Articles of
Incorporation and split of its outstanding Common Stock, all of such outstanding
Common Stock was beneficially owned by Frank P. Giuffre and Dominic J. Giuffre,
both of whom are directors and officers of the Company. See "Management,"
"Principal Stockholders" and "Description of Securities."

     The aggregate purchase price of Equipment acquired by the Company from
Giuffre Cranes (and leased in 36 transactions) was $491,115 and $1,541,861 for
fiscal 1997 and 1998, respectively, and $487,290 for the quarter ended May 31,
1998.  No Equipment was purchased by the Company from Rexworks or any other
Affiliate during the foregoing periods.

                                       33
<PAGE>   34
                             PRINCIPAL STOCKHOLDERS


     The following table sets forth as of July 15, 1998, and as adjusted to
reflect the sale of the 400,000 shares of Common Stock offered hereby, certain
information with respect to the beneficial ownership of Common Stock by (i) each
person known by the Company to beneficially own more than 5% of the Common
Stock, (ii) each director of the Company, (iii) the Company's sole Named
Executive Officer and (iv) all directors and executive officers of the Company
as a group. The Company believes that the beneficial owners of the Common Stock
listed below have sole voting and dispositive power with respect to such shares,
except as otherwise indicated.

<TABLE>
<CAPTION>
                                                         Shares beneficially                Shares beneficially
                                                     owned prior to offering(1)           owned after offering(1)
                                                     --------------------------           -----------------------               
      Stockholder                                        Number       Percent               Number       Percent
- --------------------------                           -------------   ----------           -----------   ---------
<S>                                                      <C>           <C>                  <C>           <C>  
Frank P. Giuffre......................................   200,000       50.0%                200,000       25.0%
6635 S. 13th St.
Milwaukee, WI 53221
Scott A. Blair .......................................      "            "                     "            "
6635 S. 13th St.
Milwaukee, WI 53221
Dominic J. Giuffre ...................................   200,000       50.0%                200,000       25.0%
6635 S. 13th St.
Milwaukee, WI 53221
Jeffrey M. Brewster...................................      "            "                     "            "
910 N. Elm Grove Rd.
Elm Grove, WI 53122
Thomas H. Murphy......................................      "            "                     "            "
910 N. Elm Grove Rd.
Elm Grove, WI 53122
All executive officers and directors
   as a group (5 persons).............................   400,000      100.0%                400,000       50.0%
</TABLE>

- --------------

(1)  Number of shares indicated has been adjusted to reflect a 400 for 1 split
     of outstanding Common Stock of the Company, effective as of June 22, 1998.
     See "Certain Relationships and Related Transactions."

                 INDEMNIFICATION FOR SECURITIES ACT LIABILITIES

     The Bylaws of the Company and certain provisions of the Wisconsin Business
Corporations Law provide that the Company shall indemnify its directors and
officers against certain liabilities that may arise by reason of their status or
service as directors or officers (other than liabilities arising from certain
specified misconduct), and to advance their expenses incurred as a result of any
proceeding against them as to which they could be indemnified, including in
circumstances in which indemnification is otherwise discretionary under
Wisconsin law. Insofar as indemnification for liabilities arising under the
Securities Act of 1933, as amended ("Securities Act"), may be permitted pursuant
to the foregoing provisions, or otherwise, the Company has been advised that in
the opinion of the Securities and Exchange Commission such indemnification is
against public policy as expressed in the Securities Act and is, therefore,
unenforceable. In the event that a claim for indemnification against such
liabilities (other than the payment by the Company of expenses incurred or paid
in the successful defense of any action, suit or proceeding) is asserted by such
director or officer in connection with the securities being registered, the
Company will, unless in the opinion of its counsel the matter has been settled
by controlling precedent, submit to a court of appropriate jurisdiction the
question of whether such indemnification by it is against public policy as
expressed in the Securities Act and will be governed by the final adjudication
of such issue. See "Description of Securities."



                                       34

<PAGE>   35
                            DESCRIPTION OF SECURITIES

     The Company's authorized capital stock consists of 20,000,000 shares of
Common Stock, par value $0.0001 per share. As of the date of this Prospectus,
there were 400,000 shares of Common Stock outstanding, beneficially owned by two
persons.

COMMON STOCK

     Holders of Common Stock are entitled to one vote per share of Common Stock
beneficially owned on each matter submitted to a vote at a meeting of
shareholders, subject to Section 180.1150 of the Wisconsin Business Corporations
Law ("Wisconsin Corporations Act"). The Common Stock does not have cumulative
voting rights, which means that the holders of a majority of voting shares
voting for the election of Directors can elect all of the members of the Board
of Directors.

     The Common Stock has no preemptive rights and no redemption or conversion
privileges.

     The holders of Common Stock are entitled to receive dividends out of assets
legally available at such times and in such amounts as the Board of Directors
may, from time to time, determine, and upon liquidation and dissolution are
entitled to receive all assets available for distribution to the shareholders.
Under the Wisconsin Corporations Act, a majority vote of shares represented at a
meeting at which a quorum is present is sufficient for all actions that require
the vote of shareholders; however, certain actions require enhanced approval by
either a supermajority of two-thirds of all outstanding shares entitled to vote
and certain actions require a majority of all outstanding shares entitled to
vote. See "Description of Securities - Certain Statutory and Other Provisions."
All of the outstanding shares of the Common Stock are, and the shares to be sold
by the Company as part of the offering when legally issued and paid for will be,
fully paid and nonassessable, except for certain statutory liabilities which may
be imposed by Section 180.0622(2)(b) of the Wisconsin Corporations Act for
unpaid employee wages.

LIMITATION OF DIRECTOR LIABILITY

     Section 180.0828 of the Wisconsin Corporations Act provides that officers
and directors of domestic corporations may be personally liable only for
intentional breaches of fiduciary duties, criminal acts, transactions from which
the director derived an improper personal profit and wilful misconduct. These
provisions may have the effect of reducing the likelihood of derivative
litigation against directors and may discourage or deter shareholders or
Management from bringing a lawsuit against directors for breach of their duty of
care, even though such an action, if successful, might otherwise have benefitted
the Company and its shareholders.

INDEMNIFICATION

     Under the Wisconsin Corporations Act, directors and officers of the Company
are entitled to mandatory indemnification from the Company against certain
liabilities and expenses (a) to the extent such officers or directors are
successful in the defense of a proceeding and (b) in proceedings in which the
director or officer is not successful in the defense thereof, unless (in the
latter case only) it is determined that the director or officer breached or
failed to perform his or her duties to the Company and such breach or failure
constituted: (i) a wilful failure to deal fairly with the Company or its
shareholders in connection with a matter in which the director or officer had a
material conflict of interest; (ii) a violation of the criminal law unless the
director or officer had reasonable cause to believe his or her conduct was
lawful or had no reasonable cause to believe his or her conduct was unlawful;
(iii) a transaction from which the director or officer derived an improper
personal profit; or (iv) wilful misconduct. The Wisconsin Corporations Act
allows a corporation to limit its obligation to indemnify officers and directors
by providing so in its articles of incorporation.

     The Company's By-Laws provide for indemnification of directors and officers
to the fullest extent permitted by Wisconsin law.





                                       35
<PAGE>   36

CERTAIN STATUTORY AND OTHER PROVISIONS

     The provisions of the Company's By-Laws and the Wisconsin Corporations Act
described in this section may delay or make more difficult acquisitions or
changes of control of the Company not approved by the Company's Board of
Directors. Such provisions have been implemented to enable the Company,
particularly (but not exclusively) in the initial years of its existence as a
publicly-traded company, to develop its business in a manner which will foster
its long-term growth without disruption caused by the threat of a takeover not
deemed by its Board of Directors to be in the best interests of the Company and
its shareholders. Such provisions could have the effect of discouraging third
parties from making proposals involving an acquisition or change of control of
the Company, although such proposals, if made, might be considered desirable by
a majority of the Company's shareholders. Such provisions may also have the
effect of making it more difficult for third parties to cause the replacement of
the current Management of the Company without the concurrence of the Board of
Directors.

     Number of Directors; Removal; Vacancies. The By-Laws currently provide that
the number of Directors shall be five. The authorized number of Directors may be
changed by amendment of the By-Laws. The ByLaws also provide that the Company's
Board of Directors shall have the exclusive right to fill vacancies on the Board
of Directors, including vacancies created by expansion of the Board or removal
of a Director, and that any Director elected to fill a vacancy shall serve until
the next annual meeting of shareholders. The By-Laws further provide that
Directors may be removed by the shareholders only by the affirmative vote of the
holders of at least a majority of the votes then entitled to be cast in an
election of Directors. This provision, in conjunction with the provisions of the
By-Laws authorizing the Board to fill vacant Directorships, could prevent
shareholders from removing incumbent Directors and filling the resulting
vacancies with their own nominees.

     Amendments to the Articles of Incorporation. The Wisconsin Corporations Act
provides authority to the Company to amend its Articles of Incorporation at any
time to add or change a provision that is required or permitted to be included
in the Articles or to delete a provision that is not required to be included in
such Articles. The Company's Board of Directors may propose one or more
amendments to the Company's Articles of Incorporation for submission to
shareholders and may condition its submission of the proposed amendment on any
basis if the Board of Directors notifies each shareholder, whether or not
entitled to vote, of the shareholders' meeting at which the proposed amendment
will be voted upon.

     Constituency or Stakeholder Provision. Under Section 180.0827 of the
Wisconsin Corporations Act ("Stakeholder Law"), in discharging his or her duties
to the Company and in determining what he or she believes to be in the best
interests of the Company, a director or officer may, in addition to considering
the effects of any action on shareholders, consider the effects of the action on
employees, suppliers, customers, the communities in which the Company operates
and any other factors that the director or officer considers pertinent.

     Wisconsin Antitakeover Statutes. Sections 180.1140 to 180.1144 of the
Wisconsin Corporations Act ("Business Combination Law") regulate the broad range
of "business combinations" between a "resident domestic corporation" (such as
the Company) and an "interested stockholder." The Business Combination Law
defines a "business combination" to include a merger or share exchange, or a
sale, lease, exchange, mortgage, pledge, transfer or other disposition of assets
equal to at least 5% of the market value of the stock or assets of the
corporation or 10% of its earning power, or the issuance of stock or rights to
purchase stock with a market value equal to at least 5% of the outstanding
stock, the adoption of a plan of liquidation or dissolution and certain other
transactions involving an "interested stockholder," defined as a person who
beneficially owns 10% of the voting power of the outstanding voting stock of the
corporation or who is an affiliate or associate of the corporation and
beneficially owned 10% of the voting power of the then outstanding voting stock
within the last three years. Section 180.1141 of the Business Combination Law
prohibits a corporation from engaging in a business combination (other than a
business combination of a type specifically excluded from the coverage of the
statute) with an interested stockholder for a period of three years following
the date such person becomes an interested stockholder, unless the board of
directors approved the business combination or the acquisition of the stock that
resulted in a person becoming an interested stockholder before such acquisition.
Accordingly, the Business Combination Law's prohibition on business combinations
cannot be avoided during the three-year period by subsequent action of the board
of directors or 



                                       36
<PAGE>   37

shareholders. Business combinations after the three-year period following the
stock acquisition date are permitted only if (i) the board of directors approved
the acquisition of the stock by the interested stockholder prior to the
acquisition date, (ii) the business combination is approved by a majority of the
outstanding voting stock not beneficially owned by the interested stockholder,
or (iii) the consideration to be received by shareholders meets certain
requirements of the statute with respect to form and amount.

     In addition, the Wisconsin Corporations Act provides in Sections 180.1130
to 180.1133, that business combinations involving a "significant shareholder"
(as defined below) and a "resident domestic corporation" (such as the Company)
are subject to a two-thirds supermajority vote of shareholders ("Fair Price
Provision"), in addition to any approval otherwise required. A "significant
shareholder," with respect to a resident domestic corporation, is defined as a
person who beneficially owns, directly or indirectly, 10% or more of the voting
stock of the corporation, or an affiliate of the corporation which beneficially
owned, directly or indirectly, 10% or more of the voting stock of the
corporation within the last two years. It is anticipated that after completion
of the offering, the Company will be an "issuing public corporation."

     Under the Wisconsin Corporations Act, the business combinations described
above must be approved by 80% of the voting power of the corporation's stock and
at least two-thirds of the voting power of the corporation's stock not
beneficially held by the significant shareholder who is party to the relevant
transaction or any of its affiliates or associates, in each case voting together
as a single group, unless the following fair price standards have been met: (i)
the aggregate value of the per share consideration is equal to the higher of (a)
the highest price paid for any common stock of the corporation by the
significant shareholder in the transaction in which it became a significant
shareholder of within two years before the date of the business combination, (b)
the market value of the corporation's shares on the date of commencement of any
tender offer by the significant shareholder, the date on which the person became
a significant shareholder or the date of the first public announcement of the
proposed business combination, whichever is highest, or (c) the highest
liquidation or dissolution distribution to which holders of the shares would be
entitled, and (ii) either cash, or the form of consideration used by the
significant shareholder to acquire the largest number of shares, is offered.

     Section 180.1134 of the Wisconsin Corporations Act ("Defensive Action
Restrictions") provides that, in addition to the vote otherwise required by law
or the articles of incorporation of an issuing public corporation, the approval
of the holders of a majority of the shares entitled to vote is required before
such corporation can take certain action while a takeover offer is being made or
after a takeover offer has been publicly announced and before it is concluded.
Under the Defensive Action Restrictions, shareholder approval is required for
the corporation to (i) acquire more than 5% of the outstanding voting shares at
a price above the market price from any individual who or organization which
owns more than 3% of the outstanding voting shares and has held such shares for
less than two years, unless a similar offer is made to acquire all voting
shares, or (ii) sell or option assets of the corporation which amount to at
least 10% of the market value of the corporation, unless the corporation has at
least three independent directors (directors who are not officers or employees)
and a majority of the independent directors vote not to have this provision
apply to the corporation.

     The restrictions described in clause (i) of the preceding paragraph may
have the effect of deterring a shareholder from acquiring shares of the Common
Stock with the goal of seeking to have the Company repurchase such shares at a
premium over the market price.

     Section 180.1150 of the Wisconsin Corporations Act provides that the voting
power of shares of public Wisconsin corporations such as the Company held by any
person or persons acting as a group in excess of 20% of the voting power in the
election of directors is limited to 10% of the full voting power of those
shares. This statutory voting restriction does not apply to shares acquired
directly from the Company or in certain specified transactions or shares for
which full voting power has been restored pursuant to a vote of shareholders.

     Antitakeover Consequences. Certain provision of the Company's Articles of
Incorporation and By-Laws may have significant antitakeover affects, including
the inability of the shareholders to remove directors without cause, and the
ability of the remaining directors to fill vacancies.



                                       37

<PAGE>   38

     The explicit grant in the Stakeholder Law of discretion to directors to
consider non-shareholder constituencies could, in the context of an "auction" of
the Company, have antitakeover effects in situations where the interests of
stakeholders of the Company, including employees, suppliers, customers and
communities in which the Company does business, conflict with the short-term
maximization of shareholder value.

     The Fair Price Provision may discourage any attempt by a shareholder to
squeeze out other shareholders without offering an appropriate premium purchase
price. In addition, the Defensive Action Restrictions may have the effect of
deterring a shareholder from acquiring the Common Stock with the goal of seeking
to have the Company repurchase the Common Stock at a premium. The Wisconsin
Corporations Act statutory provisions and the Company's By-Law provisions
referenced above are intended to encourage persons seeking to acquire control of
the Company to initiate such an acquisition through arms-length negotiations
with the Company's Board of Directors, and to ensure that sufficient time for
consideration of such a proposal, and any alternatives, is available. Such
measures are also designed to discourage investors from attempting to accumulate
a significant minority position in the Company and then use the threat of a
proxy contest as a means to pressure the Company to repurchase shares of Common
Stock at a premium over the market value. To the extent that such measures make
it more difficult for, or discourage, a proxy contest or the assumption of
control by a holder of a substantial block of the Common Stock, they could
increase the likelihood that incumbent Directors will retain their positions,
and may also have the effect of discouraging a tender offer or other attempt to
obtain control of the Company, even though such attempt might be beneficial to
the Company and its shareholders.

TRANSFER AGENT AND REGISTRAR

     The Company is the Transfer Agent and Registrar for the Common Stock.



                      COMMON STOCK ELIGIBLE FOR FUTURE SALE

     Prior to the offering there has been no market for the Common Stock of the
Company. The Company can make no predictions as to the effect, if any, that
sales of shares or the availability of shares for sale will have on the market
price prevailing from time to time. Nevertheless, sales of significant amounts
of the Common Stock in the public market, or the perception that such sales may
occur, could adversely affect prevailing market prices. See "Risk Factors -
Common Stock Eligible for Future Sale."

     Upon completion of the offering, the Company expects to have 800,000 shares
of Common Stock outstanding. Of the shares outstanding after the offering, the
400,000 shares of Common Stock sold in the offering will be freely tradeable
without restriction under the Securities Act, except for any such shares which
may be acquired by an "affiliate" of the Company, as that term is defined in
Rule 144 promulgated under the Securities Act ("Rule 144"), which shares will
be subject to the volume limitations and other restrictions set forth in Rule
144, described below. An aggregate of 400,000 shares of Common Stock held by
the existing stockholders of the Company upon completion of the offering will
be "restricted securities" (as that phrase is defined in Rule 144) and may not
be resold in the absence of registration under the Securities Act or pursuant
to an exemption from such registration, including among others, the exemption
provided by Rule 144 under the Securities Act. 

     In general, under Rule 144 as currently in effect, beginning ninety days
after the date of this Prospectus, if a period of at least one year has elapsed
since the later of the date the "restricted securities" were acquired from the
Company or the date they were acquired from an affiliate, then the holder of
such restricted securities (including an affiliate) is entitled to sell in the
public market a number of shares within any three-month period that does not
exceed the greater of 1% of the then outstanding shares of the Common Stock
(approximately 8,000 shares immediately after the offering) or the average
weekly reported volume of trading of the Common Stock during the four calendar
weeks preceding such sale. Under Rule 144, the holder may only sell such shares
through "brokers' transactions" or in transactions directly with a "market
maker" (as such terms are defined in Rule 144). Sales under Rule 144 are also
subject to certain requirements regarding providing notice of such sales and the
availability of 


                                       38

<PAGE>   39
current public information concerning the Company. Affiliates may sell shares
not constituting restricted shares in accordance with the foregoing volume
limitations and other requirements but without regard to the one-year holding
period. Under Rule 144(k), if a period of at least two years has elapsed between
the later of the date restricted securities were acquired from the Company or
the date they were acquired from an affiliate, as applicable, a holder of such
restricted securities who is not an affiliate at the time of the sale and has
not been an affiliate for at least three months prior to the sale would be
entitled to sell the shares in the public market without regard to the volume
limitations and other restrictions described above. Beginning 90 days after the
date of this Prospectus, approximately 400,000 shares of Common Stock will be
eligible for sale in the public market pursuant to Rule 144, subject to the
volume limitations and other restrictions described above.

     Notwithstanding the foregoing, the Company's executive officers, directors
and existing stockholders who own in aggregate approximately 400,000 shares of
Common Stock have agreed that, without the prior consent of the Managing
Placement Agent, they will not (i) directly or indirectly, sell, offer to sell,
grant a option for the sale of or otherwise dispose of any shares of Common
Stock or securities or rights convertible into or exercisable or exchangeable
for Common Stock (except through gifts to persons who agree in writing to bound
by such restrictions) or (ii) make any demand for or exercise any right with
respect to the registration any Common Stock or other such securities, for a
period of 120 days after the date of this Prospectus.

                                  UNDERWRITING

     The Company has entered into an agreement with J.E. Liss & Company, Inc.
d/b/a Liss Financial Services ("Managing Placement Agent"), providing for the
offering of the Common Stock ("Managing Placement Agent Agreement"). The
principal offices of the Managing Placement Agent are located at 424 East
Wisconsin Avenue, Milwaukee, Wisconsin 53202, and its telephone number is (414)
225-3555.

     The Managing Placement Agent is not obligated to purchase any of the
securities offered hereby, but has agreed to use its best efforts, as agent for
the Company, to sell up to 400,000 shares of Common Stock. There is no minimum
aggregate amount required to be sold in the offering; all funds will become
immediately available to the Company for the purposes described herein under
"Use of Proceeds." The Company reserves the right to refuse to sell Common Stock
to any person and, in its discretion, may terminate the offering at any time.

     All funds tendered for the Common Stock will be held in escrow by Grafton
State Bank, Grafton, Wisconsin ("Escrow Agent"), pursuant to an agreement among
the Company, the Managing Placement Agent and Escrow Agent ("Escrow Agreement").
Pending disbursement under the terms of the Escrow Agreement, subscription
proceeds will be deposited in a segregated account and invested in short-term
United States government securities, securities guaranteed by the United States
government, certificates of deposit or time or demand deposits in commercial
banks located in the United States.

     The Company will determine, in its sole discretion, to accept or reject
purchase offers within five days following receipt thereof. Funds of an investor
whose subscription is rejected will be promptly returned directly to such person
by the Escrow Agent, without interest or deduction, pursuant to the terms of the
Escrow Agreement. The minimum purchase per investor is 100 shares of Common
Stock; however, the Company may, in its sole discretion, sell fewer shares to
any investor. No purchase offer is subject to withdrawal, revocation or
termination by the purchaser.

     The Company proposes to offer the Common Stock to the public at the public
offering price set forth on cover page of this Prospectus, and will pay to the
Managing Placement Agent commissions in an amount equal to 8% of the aggregate
purchase price of the Common Stock sold. The Managing Placement Agent may
reallow all or any part of such commissions to any broker-dealer member of the
NASD who is designated by it to participate in the distribution of the offering
("Selected Placement Agent"), up to an amount equal to 8% of the aggregate
purchase price of the Common Stock sold in the offering by such Selected
Placement Agent.





                                       39
<PAGE>   40

     The Company has agreed to pay to the Managing Placement Agent a
non-accountable expense allowance equal to 2% of the aggregate purchase price of
the Common Stock sold in the offering. The Managing Placement Agent may reallow
all or any part of such expense allowance to any Selected Placement Agent, up to
an amount equal to 2% of the aggregate purchase price of the Common Stock sold
in the offering by such Selected Placement Agent.

     To purchase Common Stock, a prospective investor must complete and sign a
Subscription Agreement (in the form attached to this Prospectus as Exhibit A)
and such other documents as may be required by the Company, and deliver such
documents, together with payment in an amount equal to the full purchase price
the shares of Common Stock being purchased ("Subscription Payment"). Checks must
be made payable to "Grafton State Bank, Escrow Agent." Each Subscription Payment
will be transmitted to the Escrow Agent, by 12:00 noon, on the business day next
following receipt thereof by a Selected Placement Agent.

     The Managing Placement Agent has informed the Company that the Selected
Placement Agents (including the Managing Placement Agent) will not confirm sales
of Common Stock offered by this Prospectus to accounts over which they exercise
discretionary authority. The Company and its directors, officers, 10%
stockholders have agreed not to offer, sell or otherwise dispose of any shares
of Common Stock for a period of 120 days after the date of this Prospectus
without the prior written consent of the Managing Placement Agent.

     In connection with this offering, the Company has agreed to sell to the
Managing Placement Agent or its designees (such designees to consist solely of
any Selected Placement Agent and the bona fide officers or partners thereof), at
a purchase price of $.01 each, warrants ("Underwriter's Warrants") to purchase
from the Company shares of Common Stock in amount equal to 10% of the number of
shares of Common Stock sold in the offering. The Underwriter's Warrants are
exercisable for a period of four years commencing one year after the date of
this Prospectus at an exercise price ("Exercise Price") of 120% of the price per
share set forth on the cover page of this Prospectus. The Underwriter's Warrants
will be restricted from sale, transfer, assignment or hypothecation for a period
of one year from the initial effective date of the registration statement of
which this Prospectus is a part, except to officers or partners of the Selected
Placement Agents (including the Managing Placement Agent). The Underwriter's
Warrants contain anti-dilution provisions for adjustment of the Exercise Price
upon the occurrence of certain events, including stock dividends, stock splits,
recapitalizations and the issuance of Common Stock for consideration less than
the Exercise Price. The holders of Underwriter's Warrants have no voting,
dividend or other rights as stockholders of the Company with respect to shares
underlying the Underwriter's Warrants, unless and until the Underwriter's
Warrants have been exercised.

     A new registration statement or post-effective amendment to the
registration statement of which this Prospectus is a part will be required to be
filed and declared effective before distribution to the public of shares of
Common Stock issuable upon exercise of the Underwriter's Warrants ("Warrant
Shares"). The Company has agreed, on one occasion when requested, to make
necessary filings, at its expense, to permit a public offering of the Warrant
Shares during the period beginning one year after the date hereof and ending
four years thereafter, and to use its best efforts to cause such filing to
become effective and remain effective for a period of at least one year. In
addition, the Company has agreed, during the period commencing at the beginning
of the second year and concluding at the end of the fifth year after the initial
effective date of the registration statement of which this Prospectus is a part,
to give advance notice to holders of the Underwriter's Warrants and Warrant
Shares, of its intention to file a registration statement, and in such case,
holders of the Underwriter's Warrants and any Warrant Shares shall have the
right to require the Company to include the Warrant Shares in such registration
statement at the Company's expense and to have maintained the effectiveness of
such registration statement for a period of at least one year.

     During the period during which the Underwriter's Warrants are exercisable,
the Managing Placement Agent and any transferee will have the opportunity to
profit from a rise in the market price of the Common Stock with a resulting
dilution in the interest of other stockholders. In addition, the terms on which
the Company will be able to obtain additional capital during the exercise period
may be adversely affected in that the Representative is likely to exercise the
Underwriter's Warrants at a time when the Company would, in all likelihood, be
able to obtain capital by a new offering of securities on terms more favorable
than those provided by the terms of the Underwriter's Warrants.


                                       40


<PAGE>   41

     For the three-year period commencing on the date hereof, the Company has
granted the Managing Placement Agent the right of first refusal to act as lead
manager, placement agent or investment banker with respect to any proposed
underwritten public distribution or private placement of the Company's
securities or any merger, acquisition or disposition of assets of the Company,
if the Company uses a lead manager, placement agent or investment banker or
person performing such function for a fee.

     The Company has agreed to indemnify the Underwriters against certain
liabilities, including liabilities under the Securities Act of 1933, as amended,
or to contribute to payments the Underwriters may be required to make in respect
thereof. See "Indemnification for Securities Act Liabilities."

     Prior to this offering, there has been no public market for the Common
Stock. The initial public offering price has been determined by negotiations
between the Company and the Managing Placement Agent and is not necessarily
related to the Company's asset value, net worth, results of operations or other
established criteria of value. Among the factors considered in determining the
initial offering price include the history of and the prospects for the Company
and the industry in which it operates, the past and present operating results of
the Company and the trends of such results, the financial condition of the
Company, the previous experience of Management, the market price of publicly
traded stock of comparable companies in recent periods and the general condition
of the securities markets at the time of the offering.

                                  LEGAL MATTERS

     The Company is not a party to any pending material legal proceedings, nor
is any such action currently contemplated by the Company, except as incidental
to the ordinary conduct of its business. The Company possesses no information
indicating that any material claims are contemplated against it.

     Certain legal matters, including the validity of the Common Stock offered
hereby, will be passed upon for the Company by Gordon F. Barrington, Esq.,
Milwaukee, Wisconsin. Certain legal matters will be passed upon for the Company
and the Managing Placement Agent by Kranitz & Philipp, Milwaukee, Wisconsin.


                                     EXPERTS

     The balance sheets of the Company at February 28, 1998 and 1997, and the
related statements of operations and statements of cash flows for the years then
ended, respectively, have been audited by Smrecek & Co., S.C., independent
certified public accountants, as set forth in their report appearing elsewhere
herein, and are included in this Prospectus in reliance upon such report given
upon the authority of such firm as experts in accounting and auditing.


                             ADDITIONAL INFORMATION

     A Registration Statement, including amendments thereto, relating to the
Common Stock offered hereby has been filed by the Company with the Securities
and Exchange Commission under the Securities Act of 1933, as amended. This
Prospectus does not contain all of the information set forth in the Registration
Statement and the exhibits and schedules thereto. For further information with
respect to the Company and the Common Stock offered hereby, reference is made to
such Registration Statement and exhibits and schedules filed as a part thereof.
A copy of the Registration Statement may be inspected without charge at the
public reference facilities maintained by the Commission at Room 1024, Judiciary
Plaza, 450 Fifth Street, N.W., Washington, D.C. 20549, and at the regional
offices of the Commission at 7 World Trade Center, Suite 1300, New York, New
York 10048 and Northwestern Atrium Center, 500 West Madison Street, Suite 1400,
Chicago, Illinois 60661. Copies of such material may be obtained from the Public
Reference Section of the Commission, Judiciary Plaza, 450 Fifth Street, N.W.,
Washington, D.C. 20549, upon payment of prescribed fees, or accessed
electronically by means of the Commission's home page on the Internet World Wide
Web at http://www.sec.gov.



                                       41

<PAGE>   42

     Statements made in this Prospectus as to the contents of any contract,
agreement or other document referred to are not necessarily complete. With
respect to each such contract, agreement or other document filed as an exhibit
to the Registration Statement, reference is made to the exhibit for a more
complete description of the matter involved, and each such statement shall be
deemed qualified in its entirety by such reference.

     Upon consummation of the offering, the Company will become subject to the
reporting requirements of the Securities Exchange Act of 1934, as amended, and
in accordance therewith will file periodic reports, proxy statements and other
information with the Commission.


                          INDEX TO FINANCIAL STATEMENTS

<TABLE>
<CAPTION>

                                                                                  Page
                                                                                  ----
<S>                                                                              <C>
Report of Independent Accountants................................................  F-1
Financial Statements:
Balance Sheets at February 28, 1998 and 1997, and at May 31, 1998 (unaudited)....  F-2
Statements of Operations for the years ended February 28, 1998 and 1997,
   and for the three months ended May 31, 1998 and 1997 (unaudited)..............  F-3
Statements of Cash Flows for the years ended February 28, 1998 and 1997,
   and for the three months ended May 31, 1998 and 1997 (unaudited)..............  F-4
Notes to Financial Statements....................................................  F-5
</TABLE>





                                       42
<PAGE>   43
                        REPORT OF INDEPENDENT AUDITORS


To the Board of Directors
Heartland Wisconsin Corp.


We have audited the accompanying balance sheets of Heartland Wisconsin Corp. as
of February 28, 1998 and 1997, and the related statements of operations, and
statements of cash flows for the periods then ended, respectively. These
financial statements are the responsibility of the Company's management. Our
responsibility is to express an opinion on these financial statements based on
our audits.

We conducted our audits in accordance with generally accepted auditing
standards. Those standards required that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the financial statements referred to above present fairly, in
all material respects, the financial position of Heartland Wisconsin Corp. as of
February 28, 1998 and 1997, and the results of their operations and cash flows
for the periods then ended in conformity with generally accepted accounting
principles.



SMRECEK & CO,. S.C.
Certified Public Accountants



Waukesha, Wisconsin
June 30, 1998



                                      F-1
<PAGE>   44
     HEARTLAND WISCONSIN CORP.
     Balance Sheets

<TABLE>
<CAPTION>
                                                               May 31,    February 28,   February 28,
                                                                1998         1998           1997                                
                                                         ---------------------------------------------
                                                            (Unaudited)
<S>                                                      <C>            <C>           <C>
Assets:                                                                                                                      
     Cash                                                  $    51,145   $    36,907   $     7,665
     Cash held in escrow                                         1,555        18,055         3,748
     Finance receivables (Notes 2 & 3)                       1,925,424     1,731,692       496,150
     Receivable from Giuffre Bros. Cranes, Inc. (Note 4)        79,029        58,315          --   
     Receivable from Giuffre West, Inc. (Note 4)                  --            --         116,701

     Equipment  (Notes 3 and 4)                                   --            --         866,185
     Less accumulated depreciation                                --            --         (93,185)
                                                           -------------------------------------------
            Net equipment                                         --            --         773,000

     Deferred finance costs- net  (Note 1)                      64,501        50,303        31,236
                                                           -------------------------------------------
            Total assets                                   $ 2,121,654   $ 1,895,272   $ 1,428,500
                                                           ===========================================

Liabilities:
     Senior notes payable- bank  (Note 3)                  $   951,061   $   798,909   $      --
     Notes payable (Note 3)                                    767,452       767,452     1,027,000
     Payable to Giuffre Bros. Cranes, Inc. (Note 4)               --            --         161,007
     Accounts payable                                             --           3,600          --
     Customer deposits                                          19,000          --            --
     Accrued income taxes (Note 6)                              36,000        18,000          --
     Accrued liabilities                                         8,936         9,121         2,881
     Deferred processing fees                                    9,348          --            --
                                                           -------------------------------------------
            Total liabilities                                1,791,797     1,597,082     1,190,888

Shareholders' equity:
     Common stock, $ .0001 par value, 20,000,000 shares
       authorized, 400,000 shares issued and outstanding            40            40            40
     Paid-in-capital  (Notes 4 and 7)                          274,960       271,960       259,960
     Retained earnings (deficit)                                54,857        26,190       (22,388)
                                                           -------------------------------------------
            Total shareholders' equity                         329,857       298,190       237,612
                                                           -------------------------------------------
            Total liabilities and shareholders' equity     $ 2,121,654   $ 1,895,272   $ 1,428,500
                                                           ===========================================
</TABLE>




   The accompanying notes are an integral part of the financial statements.
                                       F-2




<PAGE>   45
     HEARTLAND WISCONSIN CORP.
     Statements of Income and Retained Earnings (Deficit)


<TABLE>
<CAPTION>
                                                                           Three Months Ended             Years Ended
                                                                       May 31,       May 31,       February 28,     February 28,
                                                                        1998          1997             1998             1997
                                                             --------------------------------------------------------------------
Revenues  (Note 4):                                                 (Unaudited)    (Unaudited)
<S>                                                                <C>            <C>             <C>               <C>
     Interest income                                                 $ 69,506      $  17,783        $ 168,164        $  17,048
     Commission income from third party financings                     40,644              -           93,170                -
     Rental equipment sales                                                 -              -                -          506,203
     Rental income                                                          -              -                -          213,803
     Processing fees                                                      461          2,513           12,530                -
     Other income                                                       5,252             65            5,187                -
                                                             --------------------------------------------------------------------
          Total revenue                                               115,863         20,361          279,051          737,054

Expenses:
     Cost of equipment sold (Note 4)                                        -              -                -          407,553
     Interest expense                                                  39,248         21,065          109,040           94,582
     Amortization of finance costs (Note 1)                             8,707          4,483           27,924           86,872
     Depreciation                                                           -              -                -          139,922
     Commission expense (Note 4)                                       16,424              -           52,054                -
     Administrative expense reimbursement  (Note 4)                     3,000          3,000           12,000                -
     Legal and accounting                                                 578          2,900            6,721            4,025
     Escrow fees and bank charges                                          15          1,000            3,028            1,650
     Other                                                              1,224             20            1,706              231
                                                             --------------------------------------------------------------------
          Total expenses                                               69,196         32,468          212,473          734,835
                                                             --------------------------------------------------------------------
Income (loss) before taxes                                             46,667        (12,107)          66,578            2,219
Provision for income taxes                                             18,000                          18,000                -
                                                             --------------------------------------------------------------------
Net income (loss)                                                      28,667        (12,107)          48,578            2,219
Retained earnings (deficit), beginning of period                       26,190        (22,388)         (22,388)         (24,607)
                                                             --------------------------------------------------------------------
                                                             
Retained earnings (deficit), end of period                           $ 54,857      $ (34,495)       $  26,190        $ (22,388)
                                                             ====================================================================

Basic earnings (loss) per common share                               $   0.07      $   (0.03)       $    0.12        $    0.01
                                                             ====================================================================

Weighted average common shares outstanding (Note 7)                   400,000        400,000          400,000          400,000
                                                             ====================================================================
</TABLE>



    The accompanying notes are an integral part of the financial statements.
                                      F-3



<PAGE>   46
 HEARTLAND WISCONSIN CORP.
 Statements of Cash Flows    


<TABLE>
<CAPTION>
                                                                           Three Months Ended                Years Ended
                                                                       May 31,       May 31,       February 28,     February 28,
                                                                        1998          1997             1998             1997
                                                             --------------------------------------------------------------------
                                                                    (Unaudited)    (Unaudited)
<S>                                                                <C>            <C>             <C>               <C>
Cash flows from operating activities:
  Net income (loss)                                                  $  28,667     $ (12,107)       $  48,578        $  2,218
  Adjustments to reconcile net income (loss) to net
    cash provided by operating activities:
       Depreciation                                                        -            -                -            139,922
       Amortization of loan fee                                          8,706         4,484           27,924          86,872
       Amortization of deferred processing fees                           (461)         -                -               -
       Gain on sale of equipment                                           -            -                -            (98,650)
       (Increase) in accrued interest receivable                        (5,146)       (9,002)         (19,040)         (4,258)
       Increase in accounts payable                                     (3,600)         -                -               -
       Provision for income taxes                                       18,000          -              18,000            -
       Increase in customer deposits                                    19,000          -                -               -      
       Increase in accrued liabilities                                   (184)         2,358            9,839             960
                                                             --------------------------------------------------------------------
          Net case provided by operating activities                    64,982        (14,267)          85,301         127,064 

Cash flows from investing activities:
       Investments in notes and direct financing leases              (487,290)      (401,542)      (1,541,861)       (491,115)
       Payments received on notes and leases                          298,704         32,169          325,359          10,198
       Processing fees deferred                                         9,809           -                -               -
       Equipment purchased (Note 4)                                       -             -                -           (675,586)
       Net proceeds from equipment sold (Note 4)                          -          773,000          773,000         454,824
                                                             --------------------------------------------------------------------
          Net cash used in investing activities                      (178,777)       403,627         (443,502)       (701,679)

Cash flows from financing activities:
       Net bank borrowings- senior notes (Note 3)                     285,354        293,936          867,280            -
       Net borrowings from investors (Note 3)                             -          442,702          490,452         277,000
       Repayments of senior notes                                    (133,202)        (7,752)         (68,370)           -
       Repayments of investor notes                                       -         (750,000)        (750,000)           -
       Finance costs deferred                                         (22,905)       (44,043)         (46,990)        (36,162)
       (Increase) decrease in proceeds held in escrow                  16,500          2,248          (14,307)         (3,748)
       (Increase) decrease in related party balances (Note 4)         (20,714)      (256,701)         102,622)          83,142
       Proceeds from sale of common stock
         and contribution of additional paid-in-capital                 3,000          3,000           12,000          250,000
                                                             --------------------------------------------------------------------
           Net cash provided from financing activities                128,033       (316,610)         387,443          570,232
                                                             --------------------------------------------------------------------
Net increase (decrease) in cash                                        14,238         72,750           29,242           (4,384)
Cash balances at the beginning of period                               36,906          7,664            7,664           12,048
                                                             --------------------------------------------------------------------
Cash balances at the end of period                                   $ 51,144      $  80,415        $  36,906        $   7,664
                                                             ====================================================================

Supplemental disclosure of cash flow information:
Cash paid during the period for:
       Interest                                                      $ 22,321      $  10,686        $  88,373        $  93,693
       Income taxes                                                  $    -        $    -           $    -           $    -     
</TABLE>

The accompanying notes are an integral part of the financial statements.

                                      F-4
      
<PAGE>   47
                            HEARTLAND WISCONSIN CORP.
                          Notes to Financial Statements


Note 1 - Nature of Operations and Summary of Significant Accounting Policies

         Nature of  Operations

Heartland Wisconsin Corp. was incorporated in the State of Wisconsin in August,
1995. The Company's shareholders are also shareholders of Giuffre Bros. Cranes
Inc., which manages the operations of the Company under the terms of a
Management Agreement. Giuffre Bros. Cranes, Inc. and an affiliate, Giuffre West,
Inc. are crane distributors, who sell, service and rent truck mounted crane
units nationally.

Heartland Wisconsin Corp. provides financing primarily to customers of Giuffre
Bros. Cranes, Inc. Financing is provided primarily through direct finance or
sales type leases. During 1998, the Company began receiving commissions from
other finance companies for arranging financing on cranes sold by Giuffre Bros.
Cranes Inc. During 1997, the Company rented, leased, serviced and sold truck
mounted crane units through services provided by Giuffre Bros. Cranes Inc. and
Giuffre West, Inc. These activities were discontinued at the end of 1997 and the
Company intends to focus primarily on financing activities in the future.

         Fiscal Year

The Company's fiscal year ends on the last day of February.

         Use of Estimates

The preparation of financial statements in conformity with generally accepted
accounting principles requires management to make estimates and assumptions that
affect the reported amounts of assets and liabilities and disclosure of
contingent assets and liabilities at the date of the financial statements and
the reported amounts of revenues and expenses during the reporting period.
Actual results could differ from those estimates.

         Finance Receivables

Finance receivables that management has the intent and ability to hold for the
foreseeable future or until maturity or payoff are reported at their outstanding
unpaid balances reduced by unearned interest and any chargeoff or specific
valuation accounts and net of any deferred fees or costs on originated loans.

Loan origination fees and certain direct origination costs are recognized as
income and expense when the lease is written. Net origination fee income net of
expenses will be capitalized and recognized as an adjustment of the yield of the
related loan when such amounts become significant.

Allowance for loan losses is increased by charges to income and decreased by
chargeoffs (net of recoveries). Management's periodic evaluation of the adequacy
of the allowance is based on the Company's past loan loss experience, known and
inherent risks in the portfolio, adverse situations that may affect the
borrower's ability to repay, the estimated value of any underlying collateral
and current economic conditions.

The Company calculates its provision for credit losses based on changes in the
present value of expected future cash flows of its loans discounted at the
loan's effective interest rate in accordance with Financial Accounting Standards
Board (FASB) Statement of Financial Accounting Standards No. 114.

                                       F-5

                                                     
<PAGE>   48

                            HEARTLAND WISCONSIN CORP.


Note 1 - Nature of Operations and Summary of Significant Accounting Policies -
         (Continued)

         Equipment

Equipment purchases were capitalized at cost. Depreciation was computed for
financial statement purposes on straight-line method over a five year period.
For income tax purposes, the Company used MACRS over the same period. All of the
equipment owned by the Company at March 1, 1997 was sold to Giuffre Bros.
Cranes, Inc. at its net book value.

         Deferred Costs

The Company has capitalized certain legal and offering costs in connection with
the sale of its debt instruments. These costs are amortized over the life of the
related debt using the interest method. During 1997, the Company's notes payable
due June 30, 1997 were repaid on March 20, 1997. Accordingly, all remaining
deferred costs related to this debt were charged to 1997 operations.

         Income Taxes

Deferred tax assets and liabilities are reflected at currently enacted income
tax rates applicable to the period in which the deferred tax assets or
liabilities are expected to be realized or settled. As changes in tax laws or
rates are enacted, deferred tax assets and liabilities are adjusted through the
provision for income taxes.

         Fair Values of Financial Instruments

The following methods and assumptions were used by the Company in estimating
fair values of financial instruments as disclosed herein:

         Cash and cash equivalents. The carrying value of cash approximates
         their fair value.

         Finance receivables. Fair values of commercial receivables are
         estimated using discounted cash flow analyses, using interest rates
         currently being offered for leases and /or loans with similar terms to
         lessees/ borrowers of similar credit quality. Fair values of impaired
         loans are estimated using discounted cash flow or underlying collateral
         values, where applicable.

         Senior debt and subordinated debt. The fair values of the Company's
         debt are estimated based on the Company's incremental borrowing rates
         for similar types of borrowing arrangements.

         Accrued interest. The carrying value of accrued interest approximates
         their carrying values.

         Income Recognition

Interest income from finance receivables is recognized using the interest
(actuarial) method. Accrual of interest income on finance receivables is
suspended when a loan or a lease is contractually delinquent for 120 days or
more. The accrual is resumed when the loan becomes contractually current and
past-due interest income is recognized at that time. In addition, a detailed
review of commercial loans will cause earlier suspension if collection is
doubtful.




                                       F-6

<PAGE>   49
                            HEARTLAND WISCONSIN CORP.


Note 1 - Nature of  Operations and Summary of Significant Accounting Policies -
        (Continued)

         Interim Financial Information

The financial information as of May 31,1998 and for the three months ended May
31, 1998 and 1997 reflect all adjustments of a normal recurring nature which
are, in the opinion of management, necessary for a fair presentation of the
Company's financial condition and results of operations.

 Note 2 - Finance Receivables

The Company's leases primarily consist of direct finance or sales type leases of
truck mounted crane units sold by Giuffre Bros. Cranes, Inc. to contractors.
Most of the leases are for lease terms ranging from 36 to 60 months. The leases
generally provide the customer with an option to purchase the equipment for $1
at the end of the lease term. The Company has also provided loans secured by
crane equipment. The leases also require that the customer pay all costs of
maintenance, sales and property taxes where applicable, and any other costs of
operating the crane equipment.

No payments due on the Company's loans or leases were over 120 days past due at
February 28, 1998 and accordingly, no allowance for credit losses has been
established.

Finance receivables consisted of the following at:
<TABLE>
<CAPTION>


                                                                May 31,      February 28,       February 28,
                                                                  1998           1998              1997
                                                          ----------------------------------------------------

<S>                                                     <C>                 <C>               <C>
Total minimum lease payments to be received                $ 2,381,471       $ 2,079,360         $ 492,871
Less allowance for uncollectibles                                    -                 -                 -
                                                          ----------------------------------------------------
Net minimum lease payments receivable                        2,381,471         2,079,360           492,871
Estimated residual values of leased property                         -                 -                 -
Less: unearned income                                         (590,466)         (482,914)         (131,954)
                                                          ----------------------------------------------------
                                                             1,791,005         1,596,446           360,917
Loans, secured by crane equipment                              105,001           110,944           130,975
Accrued interest and sales taxes                                29,418            24,272             4,258
                                                          ----------------------------------------------------
                                                           $ 1,925,424       $ 1,731,662         $ 496,150
                                                          ====================================================
</TABLE>

At February 28, 1998, minimum lease and loan principal payments for each of the
five succeeding fiscal years are as follows

                           Minimum             Loan
                           lease            principal
                          payments           payments            Total
                 -------------------------------------------------------
         
            1999       $   724,474          $  26,829       $   751,303
            2000           402,157             27,952           430,110
            2001           355,585             31,473           387,058
            2002           349,698             24,720           374,418
            2003           223,354                  -           223,354
      Thereafter            24,092                  -            24,092
                 -------------------------------------------------------
                       $ 2,079,360          $ 110,974       $ 2,190,334
                 =======================================================


                                      F-7



<PAGE>   50
Note 3 - Notes Payable

The Company had notes payable as follows:

<TABLE>
<CAPTION>
                                                                           May 31,     February 28,   February 28,
                                                                            1998          1998           1997
                                                                       -----------------------------------------------
            Senior notes payable -bank                                  (Unaudited)
            <S>                                                       <C>            <C>             <C> 
              8.9% note, due in monthly installments
              of $3,730 through January 9, 1999 and $2,076
              from then until November 9, 2001                          $  70,331      $  117,474     $    -

              8.9% note, due in monthly installments
              of $886 with the unpaid balance due April 9,2003             41,730          43,798          -

              8.9% note, due in monthly installments
              of $934 through August 25, 2002                              39,403          41,311          -

              9.25% note, due in monthly installments
              of $1,014 through May 5, 2002                                40,446          42,531          - 

              8.9% note, due in monthly installments
              of $1,153 through July 5, 2002                               48,843          51,193          -

              8.9% note, due in monthly installments
              of $1,269 through July 5, 2002                                    -          56,113          -

              8.9% note, due in monthly installments
              of $2,064 through November 5, 2002 and thereafter
              $1,056 with the unpaid balance due April 5, 2003             93,984          98,206          -

              8.9% note, due in monthly installments
              of $1,933 through July 10, 2003                              85,287          89,157          -

              8.9% note, due in monthly installments of $1,894
              with the unpaid balance due January 4,  1999                 61,984          66,240          -

              8.9% note, due in monthly installments
              of $918 through July 5, 2003                                 45,315          47,045          -

              8.9% note, due in monthly installments
              of $898 through March 2, 2003                                41,969          43,800          -

              8.9% note, due in monthly installments
              of $983  through February 5, 2003                            45,520          47,440          -

              8.9% note, due in monthly installments
              of $1,134  through February 25, 2003                         52,410          54,600          -

              8.24% note, due in monthly installments
              of $1,254 through April 15, 2002                             50,060               -          -

              8.35% note, due in monthly installments
              of $859 through April 15, 2003                               41,305               -

              8.59% note, due in monthly installments
              of $966 through November 15, 2003                            50,337               -          -
</TABLE>


                                       F-8
<PAGE>   51
                            HEARTLAND WISCONSIN CORP.


Note 3 - Notes Payable - (Continued)

<TABLE>
<CAPTION>
                                                                       May 31,     February 28,   February 28,
                                                                         1998          1998           1997
                                                                   -----------------------------------------------
                                                                    (Unaudited)
            <S>                                                       <C>            <C>             <C> 
              8.41% note, due in monthly installments
              of $957 through May 15, 2003                         $  46,437       $      -        $    -

              8.41% note, due in monthly installments
              of $1,076 through June 15, 2003                         52,140              -             -

              8.34% note, due in monthly installments
              of $897 through June 15, 2003                           43,560              -             -

                                                                   -----------------------------------------------
                                                                   $ 951,061       $   798,909     $    -
                                                                   ===============================================

             Subordinated debt payable to investors:
              10.25% secured notes, due June 30,1997               $     -         $     -         $  750,000

              10.25% asset backed notes, due June 30, 1999           177,000          177,000         177,000

              10.25% capital notes, due December 31, 1999            590,452          590,452         100,000
                                                                   -----------------------------------------------
                                                                   $ 767,452       $  767,452     $ 1,027,000
                                                                   ===============================================
</TABLE>


The Company has financed up to 60% of certain lease contracts through borrowings
(the senior notes) with two banks. The bank notes are at fixed interest rates
during the term of the loans and are secured by a first security interest in the
leased equipment. All of the monthly payment amounts in the table above include
principal and interest.

On February 25, 1998, the Company entered into a $1,000,000 Line of Credit
Agreement with another bank. All loans, under this Agreement may only be used to
fund up to 60% of the cost of cranes or cement mixers for lease. The borrowings
bear interest at the option of the Company either at the bank's reference rate
or a fixed rate equal to 2.75% over the bank's Fixed Rate which is equal to the
weighted average of yields to maturity of U.S. Treasury obligations over a
similar term. The Company had no loans outstanding under this line at February
28, 1998.

The asset backed and capital investor notes are subordinated to the senior bank
debt. As of February 28, 1997 the Company had no senior notes debt outstanding.
All of the Company's notes require interest to be paid monthly. The Company's
secured debt was secured by equipment purchased using the proceeds from the debt
obligations sold or the proceeds from the sale of previously purchased
equipment. The capital notes due December 31, 1999 are not secured and are
general obligations of the Company.

At March 20, 1997 the Company repaid all of the investor secured notes prior to
maturity. The Company's weighted average interest rate on debt outstanding was
10.03% for 1998 and 10.25% in 1997.



                                      F-9
<PAGE>   52


                            HEARTLAND WISCONSIN CORP.


Note 3 - Notes Payable - (Continued)

Maturities at February 28, 1998 were as follows:

         1999                            $  254,540
         2000                               911,928
         2001                               137,294
         2002                               147,256
         2003                               103,217
         Thereafter                          12,126
                                         ----------
               Total                     $1,566,361
                                         ==========

Note 4 - Related Party Transactions

The Company's shareholders are also shareholders in the Company's sister
corporations Giuffre Bros. Cranes, Inc. and Giuffre West, Inc. Under a
Management Agreement, Giuffre Bros. Cranes, Inc. provides all marketing
services, administration and related facilities required for the conduct of
Heartland's business. During 1998, Heartland had no employees or facilities of
its own. The Management Agreement permits Giuffre Bros. Cranes, Inc. to be
reimbursed for its cost of providing its services, however, during 1998, 1997 or
1996, Giuffre Bros. Cranes, Inc. did not assess or receive any management fees
from Heartland. For the year ended February 28, 1998 the Company charged
operations and credited to contributed capital $12,000 for the estimated cost of
administrative expenses incurred by Giuffre Bros. Cranes, Inc. on its behalf.

On March 1, 1997, the Company sold all of its remaining crane equipment back to
Giuffre Bros. Cranes, Inc. at net book value ($773,000). Accordingly, no gain or
loss was realized on this transaction for book purposes.

During 1998, Giuffre Bros. Cranes, Inc. leased an automobile from Heartland. The
lease has a 60 month term. At February 28,1998, Heartland had receivable from
Giuffre Bros. Cranes, Inc. minimum lease payments of $54,388. Heartland's income
on this lease during 1998 was $4,346.

The Company had the following transactions with Giuffre Bros. Cranes, Inc. and
related entities during the first quarters ended May 31,1998 and 1997 and the
years ended February 28, 1998 and 1998:

<TABLE>
<CAPTION>
 
                                                                 May 31,       May 31,    February 28,  February 28,
                                                                   1998          1997         1998          1997
                                                                ---------------------------------------------------------
                                                                (Unaudited)   (Unaudited)
<S>                                                            <C>           <C>          <C>            <C>          
Purchases of crane equipment, at cost                           $    -        $     -      $     -        $  675,586
Sales of rental equipment                                            -              -            -           506,203
Rental income                                                        -              -            -           213,803
Administrative expenses                                            3,000           3,000       12,000            -
Commission income on financings arranged with
 third parties on Giuffre Bros. Cranes, Inc. crane sales          40,644            -          93,170            -
Commission expense paid to Giuffre Bros. Cranes, Inc.             16,425            -          52,054            -

</TABLE>



                                      F-10





<PAGE>   53
                          HEARTLAND WISCONSIN CORP.


Note 5- Fair Value of Financial Instruments

Information about the fair value of financial instruments is required by FASB
No. 107, Disclosures about Fair Value of Financial Instruments.  These amounts
represent estimates of fair value at a point in time.  Significant estimates
using available market information and appropriate valuation methodologies were
used for purposes of this disclosure.  The estimates are not necessarily
indicative of the amounts the Company could realize in a current market
exchange, and the use of different market assumptions or methodologies could
have a material effect on the estimated fair value amounts.

The Company believes that there is no significant difference between the
carrying values of its cash, accrued interest, finance receivables,
subordinated investor notes, and accounts payable as set forth in the
accompanying financial statements and their fair values at February 28, 1998. 
With respect to the Company's senior notes payable, the fair value of these
debt obligations at February 28, 1998 was $877,985 as compared to the Company's
carrying value at that date of $798,909 based on the Company's incremental
borrowing rate under its new line of credit of 8.34% at that date.  It should
be noted that the Company's actual borrowings under the line subsequent to year
end were at rates slightly higher.

Note 6 - Income Taxes

The Company had nominal operating income in 1997 and incurred a net operating
loss in 1996.  Accordingly, no provision for income taxes was made for either
year.

For the year ended February 28, 1998, the Company's tax provision is net of the
benefit from the realization of $147,000 of net operating loss carryforwards
for income tax purposes.  At February 28, 1998, there were no remaining
temporary book/tax basis differences.

Note 7 - Subsequent Event

On June 22, 1998 the Company declared a 400 for 1 stock split.  In this
connection, the par value of the Company's common stock was changed from $0.01
to $0.0001 and the Company's authorized shares were increased to 20,000,000
shares.  Paid in capital and basic earnings per share in the accompanying
financial statements have been restated giving retroactive effect to the split.




                                     F-11




<PAGE>   54
                                                                     EXHIBIT A

                                 400,000 SHARES

                            HEARTLAND WISCONSIN CORP.
                                  COMMON STOCK
                             SUBSCRIPTION AGREEMENT

Heartland Wisconsin Corp.
6635 South 13th Street
Milwaukee, Wisconsin  53221

Gentlemen:

     The undersigned irrevocably subscribe(s) for and agree(s) to purchase
shares of common stock, par value $0.0001 per share ("Common Stock"), of
Heartland Wisconsin Corp., to be registered in the name(s) of the undersigned at
the address appearing below. Delivered concurrently herewith is payment in full
for the Common Stock subscribed for (minimum purchase: 100 shares), at the price
of $5.25 per share (checks made payable to "Grafton State Bank, Escrow Agent").
The undersigned agree(s) that the Company has the right to reject this
subscription for any reason and that, in the event of rejection, all funds
delivered herewith will be promptly returned, without interest or deduction.

WITHHOLDING CERTIFICATION

     Each of the undersigned certifies under penalty of perjury that:
     (1)  The Social Security Number or other Federal Tax I.D. Number entered
          below is correct. 
     (2)  The undersigned is not subject to backup withholding
          because:
          (a) The IRS has not informed the undersigned that he/she/it is subject
              to backup withholding. 
          (b) The IRS has notified the undersigned that he/she/it is no longer 
              subject to backup withholding.
     NOTE: If this statement is not true and you are subject to backup 
           withholding, strike out section (2).

REGISTRATION OF SECURITIES

    Common Stock is to be registered as indicated below. (Please type or print.)



_________________________________ 
                                     __________________________________________
                                     Social Security or Federal Tax I.D. Number
_________________________________
           Name(s)                    

_________________________________    
       Street Address                Telephone Number  (     ) ________________


_________________________________    
     City, State, Zip Code


OWNERSHIP: [ ] Individual   [ ] Marital Property   
           [ ] Joint Tenants with Right of Survivorship  [ ] Tenants in Common
           [ ] Corporation   [ ] Partnership  [ ] Trust  [ ] IRA/Qualified Plan
           [ ] Other___________________________________________________________

     If Common Stock is to be registered jointly, all owners must sign. For
IRAs/Qualified Plans, the trustee must sign. Any registration in the names of
two or more co-owners will, unless otherwise specified, be as joint tenants with
rights of survivorship and not as tenants in common. Each subscriber certifies
that he/she/it has full capacity to enter into this Agreement. This subscription
is subject to acceptance by the Company and will not be accepted unless
accompanied by payment in full.



                                      A-1

<PAGE>   55
SUBSCRIBER SIGNATURES

INDIVIDUALS (All proposed record holders must sign.)

Dated:  ___________________________



________________________________             _________________________________
         (Signature)                                   (Signature)

________________________________             _________________________________
     (Print or Type Name)                          (Print or Type Name)

CORPORATIONS, PARTNERSHIPS, TRUSTS AND IRAS/QUALIFIED PLANS (Certificate of
Signatory must be completed.)

Dated: _________________________        ______________________________________
                                              (Print or Type Name of Entity)


                                  By: ________________________________________
                                       (Signature of Authorized Representative)

                            CERTIFICATE OF SIGNATORY



     I, _________________________________________________,am the ______________
        (Print or Type Name of Authorized Representative)        Print or Type 
__________________ of ___________________________________________  ("Entity").
Title or Position)    (Print or Type Name of Subscribing Entity)             
                              

     I certify that I am fully authorized and empowered by the Entity to execute
this Subscription Agreement and to purchase Common Stock, and that this
Subscription Agreement has been duly executed by me on behalf of the Entity and
constitutes a valid and binding obligation of the Entity in accordance with its
terms.

_______________________________________________________________________________
                                       (Signature of Authorized Representative)

SALES AGENT

     Name of Selected Placement Agent: ________________________________________

     Name of Registered Representative: _______________________________________

ACCEPTANCE

     Subscription [ ] accepted [ ] rejected as of ____________________, 199___.
                                                      HEARTLAND WISCONSIN CORP.



                                   By: ________________________________________
                                            (Signature of Authorized Officer)




                                      A-2
<PAGE>   56

                      [Inside Back Cover -- Insert Graphic
             (four color photos of truck-mounted concrete mixers)]


<PAGE>   57


                            HEARTLAND WISCONSIN CORP.





                              [Outside Back Cover]




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