ALOTTAFUN INC
10SB12G/A, 1999-12-06
GAMES, TOYS & CHILDREN'S VEHICLES (NO DOLLS & BICYCLES)
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         This  registration  statement  has been filed with the  Securities  and
Exchange  Commission  but has  not yet  become  effective.  Information  in this
registration statement is subject to completion or amendment.

     As filed with the Securities and Exchange Commission on December 6, 1999.

- --------------------------------------------------------------------------------


                     U.S. SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                  ---------------------------------------------

                                 AMENDMENT NO. 3

                                       TO

                                   FORM 10-SB

                   GENERAL FORM FOR REGISTRATION OF SECURITIES

        UNDER SECTION 12(B) OR (G) OF THE SECURITIES EXCHANGE ACT OF 1934

                  ---------------------------------------------

                                ALOTTAFUN!, INC.
                  ---------------------------------------------
               (Exact Name of Registrant As Specified in Charter)

          Delaware                                      39-1765590
          --------                                      ----------
(State or jurisdiction of                   (I.R.S. Employer Identification No.)
incorporation or organization)



            141 N. Main Street, Suite 207, West Bend, Wisconsin 53095
            ---------------------------------------------------------
            (Address of principal executive offices)         (Zip Code)

          Registrant's telephone number, including area code: (414) 334-4500

          Securities to be registered pursuant to Section 12(b) of the Act:

    Title of each class                       Name of each exchange on which
    To be so registered                       Each class is to be registered

            N/A                                             N/A
            ---                                             ---

        Securities to be registered pursuant to Section 12(g) of the Act:

                          Common Stock ($.01 par value)

                                (Title of Class)


                        Total Number of Pages: _____
                        Index to Exhibits at Page: _____


<PAGE>

<TABLE>
<CAPTION>

                                TABLE OF CONTENTS

                                     PART I
                                                                                             PAGE NO.
                                                                                             -------
<S>     <C>                                                                                <C>
         ITEM 1.  Description of Business                                                         4
                                    Overview                                                      4
                                    The Toy Industry                                              6
                                    Electronic Commerce                                           6
                                    Business Strategy                                             7
                                    Products                                                     10
                                    Sales, Marketing and Distribution                            11
                                    Manufacturing                                                12
                                    Intellectual Property                                        13
                                    Competition                                                  13
                                    Legal Proceedings                                            15
                                    Seasonality                                                  15
                                    Government and Industry Regulation                           15
                                    Product Liability Insurance                                  16
                                    Employees                                                    16
         ITEM 2.  Management's Discussion and Analysis                                           17
                                    Selected Financial Data                                      17
                                    Management's Discussion and Analysis of Financial
                                     Condition and Results of Operations                         17
                                    General                                                      18
                                    Results of Operations                                        19
                                    Liquidity and Capital Resources                              22
         ITEM 3.  Description of Property                                                        27
         ITEM 4.  Security Ownership of Certain Beneficial Owners and
                                    Management                                                   27
         ITEM 5.  Directors, Executive Officers, and Key Employees                               29
                                    Business Experience of Executive Officers
                                     and Directors                                               29
                                    Board of Directors                                           30
                                    Key Employees                                                30
         ITEM 6.  Executive Compensation                                                         31
                                    Summary Compensation Table                                   31
                                    Employment and Other Agreements                              31
                                    Company's Incentive Stock Option Plan                        32
                                    Directors Compensation                                       32
         ITEM 7.  Certain Relationships and Related Transactions                                 32
         ITEM 8.  Description of Securities                                                      34
                                    Common Stock                                                 34
                                    Preferred Stock                                              35
                                    Warrants                                                     36

                                     PART II

         ITEM 1.  Market Price of and Dividends on the Registrant's Common
                                    Equity and Other Shareholder Matters                         37
                                    Market Price of Registrant's Common Stock                    37
                                    Dilution and Absence of Dividends                            38

         ITEM 2.  Legal Proceedings                                                              39
         ITEM 3.  Changes In and Disagreements With Accountants on
                                    Accounting and Financial Disclosure                          40
         ITEM 4.  Recent Sales of Unregistered Securities                                        41
         ITEM 5.  Indemnification of Officers and Directors                                      43

</TABLE>


                                       2
<PAGE>

<TABLE>

<S>     <C>                                                                                  <C>

                                                                                               PAGE NO.

                                    PART F/S

         Financial Statements and Supplementary Data                                             44

                                    PART III

         ITEM 1.  Index to Exhibits                                                              45
         ITEM 2.  Description of Exhibits                                                        45

</TABLE>

                                       3
<PAGE>


ITEM 1.   DESCRIPTION OF BUSINESS


Overview

We were  originally  established in July 1993 as a distributor,  and marketer of
collectible  toys and candy products for children  between the ages of three and
twelve  years old. We have  marketed  products  that  include  tea sets,  games,
puzzles,  books, plush toys, purses, ride-on cars, and unique surprise boxes and
collectible toys that contain gum and candy,  collectible  toys,  trading cards,
milk caps (pogs),  comic  strips,  tattoos,  stickers,  and various  promotional
inserts.  Alottafun! has not generated sufficient revenues in the last two years
to fund its ongoing  operations and has sustained  substantial  losses since its
inception  and we do not expect to become  profitable  until  2001.  Accumulated
losses to date are approximately $4,076,323 and there is substantial doubt about
our ability to continue as a going concern.

In May 1999, Alottafun!  joint ventured with E-Commerce Fulfillment,  LLC. which
has a contract with M.W Kasch, an independent U.S. toy distributor, to launch an
e-commerce  Internet portal called TOYPOP.COM.  The Joint venture is owned 33.3%
by E-Commerce  Fulfillment and 67.7% by Alottafun!,  Inc. E-Commerce Fulfillment
(ECF) is wholly  owned by Jeffrey C. Kasch,  President  of M.W.  Kasch  Company.
ECF's responsibilities and obligations include selling toy products to the joint
venture,  at prices  which do not  exceed the  prices  charged to ECF's  typical
customers.  ECF will provide  sufficient  quantities  of its  products  based on
regular  availability.  ECF will also  merchandise  the toys on the Web site and
make  decisions  as to which toys to  highlight  as special  buys,  promote,  or
present  as  a  `hot'  toy.  M.W.  Kasch  Company  will  warehouse  and  provide
fulfillment  to ECF on an ongoing  basis.  The  relationship  between M.W. Kasch
Company and ECF is exclusive as far as ECF is concerned,  but not exclusive with
regard to M.W.  Kasch.  M.W. Kasch is free to sell any and all other  retailers,
electronic  or  otherwise.  The  non-exclusive  nature of this joint venture may
negatively impact our E-commerce business prospects.  There is no assurance that
we will be  successful  in our  toy-electronic  business  venture.  The  role of
Alottafun!  is to manage  marketing  strategies,  and to provide the  electronic
mediums for the sale,  customer  support,  and  fulfillment of products that the
joint venture purchases.

According to Toy Manufacturers of America, the leading toy industry trade group,
total  annual  retail toy sales were  estimated at $27.2  billion in 1998.  This
represents  traditional  retail toy sales of $21 billion and video games of $6.2
billion.  These  figures  represent  the retail  sales of toys through all major
retail outlets such as national toy stores, discount stores,  department,  drug,
food and variety stores; gift and novelty shops; price clubs;  bookstores;  home
supply stores, mail order catalogs and online toy stores.

Toy sales through the Internet  represented  the fastest  growing segment of toy
retail   sales   during  the  last   quarter  of  1998.   According  to  Jupiter
Communications,  Inc., a New York research firm, retail sales through online toy
stores is expected to generate $52 million in 1999,  $555  million in 2002,  and
$1.5 billion by 2003 excluding software, books and other children's categories.

Our joint venture with  E-Commerce  Fulfillment  provides us with the ability to
sell all major brands of toy products  over the  Internet.  We expect to capture
$50 million of this $1.5 billion toy  electronic  segment of the toy industry by
2003.  There  is no  assurance  that we  will be  successful  in  marketing  and
distributing toys through electronic commerce. If we experience any difficulties
regarding the  development of our Internet site, our future  business  prospects
will be adversely affected.

We have implemented the second phase of our web-site development with the launch
of our  e-commerce  site on September  21, 1999. We have  contracted  with three
software  development  companies to complete all the phases of the web site. The
first  phase of our site was  completed  in August  1999 and we  conducted  beta
testing until the grand opening on September 21, 1999.  The Web-site  e-commerce
development  program,  when fully completed,  is expected to cost about $300,000
and we further  expect to spend about  $50,000 to initially  market the site for
Christmas  1999. In comparison  with other  retailers of toys, our  expenditures
will be relatively  small.  All marketing  expenditures  will be for newspapers,
radio and  magazine  advertisements.  We are not on schedule  with our  original
marketing  program that called for  expenditures  of $500,000 as funding has not
been  arranged  as  initially  anticipated.  Should  additional  funding  not be
arranged to the  satisfactory  of management,  the opportunity for sales through

                                       4
<PAGE>

our Internet site will be lost for this selling season.  Such an occurrence will
have a serious and detrimental effect on our future plans. Our marketing program
has not been  funded for this  holiday  selling  season.  Our lack of  marketing
resources  has had a negative  impact on our sales thus far this  season and our
ability  to meet  our  sales  projections.  Our  Toypop.com  site  is  currently
processing  orders this season,  however,  we have not had  material  sales this
selling season which has had a serious adverse effect on our business.  Our poor
operating results this season may hinder our ability to raise additional capital
to fund our  operations  going  forward.  To date,  we have funded our  Web-site
e-commerce  development  with  working  capital  provided  by the  sales  of our
securities  and  borrowings.  However,  there is no assurance that these working
capital  reserves  will be  sufficient  to  complete,  launch,  and  market  our
e-commerce  site.  Furthermore,  there is no  assurance  that we will be able to
raise additional funds through securities sales and borrowings in the future.

We will be using industry standard software and systems to process orders and to
protect the  security of our  customers.  We are  implementing  a broad array of
scaleable site management,  search, customer,  interaction,  and systems used to
process  customers'  orders and  payments.  These  services  and  systems  use a
combination  of  technologies  developed  by our  software  developers  and  are
commercially available, licensed technologies.

Our systems will be designed to reduce  downtime in the event of outages.-  they
provide 24-hour-a-day,  seven-day-a-week  availability. Our system hardware will
be hosted  at a third  party  facility  in  Vancouver,  Canada,  which  provides
redundant communications lines and emergency power back up.

We plan a series of  acquisitions  to strengthen and expand our current  product
lines. Mother Hubbard Toys (now Hearthside Treasures ) was acquired in June 1998
to provide high quality tea sets, cook n' serve sets, continental cookware sets,
and food sets to  children  between  the ages of three to five years  old.  This
acquisition  presents us with an opportunity to expand our  distribution in this
growing  segment of the toy industry.  Mother  Hubbard Toys was founded in 1997.
The terms of our agreement with Mother  Hubbard's  Toys calls for Alottafun!  to
pay its previous  owner,  Gerald Waak, the principal of Vagabond  Associates,  a
royalty  payment for years 1999 through years 2001. We had no prior  affiliation
with the seller  prior to this  acquisition.  Prior to our  acquisition,  Mother
Hubbard  had  approximately  $35,000 in sales in 1998 and no sales prior to that
date. We have had Mother Hubbard  products sales of $109,459  through  September
30, 1999.

We continue to seek  acquisitions  of companies  that market basic toy products,
however,  we have no pending or contemplated  acquisitions.  If we are presented
with appropriate  opportunities,  we intend to make investments in complementary
companies,  products or  technologies.  We could have difficulty in assimilating
the acquired  technology or products into our operations which could disrupt our
ongoing  business,  distract  our  management  and  employees  and  increase our
expenses.  Furthermore,  we may have to incur  further debt or issue more equity
securities to pay for any future  acquisitions or  investments,  the issuance of
which could be dilutive to us or our existing stockholders.

Most of our products are relatively simple and inexpensive toys. We believe that
these  products  have  proven to have  enduring  appeal and are less  subject to
general  economic  conditions,  toy product  fads and trends,  changes in retail
distribution  channels and other factors.  In addition,  the simplicity of these
products enables us to choose among a wider range of  manufacturers  and affords
us greater flexibility in product design, pricing and marketing.

We sell our products  through our  in-house  sales staff and  independent  sales
representatives. Our in-house sales organization is solely our Vice-President of
Sales.  He manages a network of 16 Sales  Representative  throughout  the United
States and Canada.  We are not  materially  dependent  upon the sales of any one
representative.  Purchasers  of our products  include  grocery,  drug,  variety,
video,  mass  merchandisers  and specialty  outlets,  although revenues from toy
product  sales  have been very  limited  in amount to date.  Alottafun!,  Inc.'s
revenue  will  all be  denominated  in  U.S.  dollars  Our  joint  venture  with
E-Commerce  Fulfillment,  LLC.,  will  allow  us  to  compete  with  established
retailers in the sales of toy products to consumers.  Our target markets are toy
retailers and toy  distributors.  We hope that  development  of an Internet site
will allow us to market directly to a new targeted  audience-children.  However,
there is no  assurance  that our  marketing  and  distribution  efforts  will be
successful.  Furthermore,  marketing and  distribution  of our products  through
e-commerce may adversely  affect our ability to market our products  directly to
retailers and other local distributors.

                                       5
<PAGE>

Over  the  past  few  years,  the  toy  industry  has  experienced   substantial
consolidation  among both toy companies and toy  retailers.  We believe that the
ongoing  consolidation  of toy  companies  provides  us  with  increased  growth
opportunities  due to  retailers'  desire not to be entirely  dependent on a few
dominant  toy  companies.   Such   dependence   places   tremendous   sales  and
profitability pressure on distributors because if one major retailer decides not
to order your product,  it could have significant  effect on unit sales and unit
profitability.  On the other hand,  if a  distributor  can develop an  exclusive
arrangement  with a retailer for a particular  toy, this can  guarantee  healthy
sales and profits.


The Toy Industry

According to Toy Manufacturers of America,  Inc.  ("TMA"),  the leading industry
trade group, total  manufacturers'  wholesale shipments of toys, excluding video
games, in the U.S., were approximately  $15.2 billion in 1998.  According to the
TMA, the United States represents 36% of toy revenue;  Western Europe,  Asia and
Japan follow with 28%, 13% and 10%. (TMA,  1997). The U.S. is also the leader in
toy development,  sales support, marketing,  advertising and special promotions.
Classic toys have  consistently  remained the backbone of the toy business which
includes  games,  preschool  and  infant  items  and  activity  toys,  although,
high-tech toys have become increasingly popular among children.


Electronic Commerce

We believe that a significant  opportunity  exists for the online retail sale of
toys on the Internet. The Internet has grown rapidly in recent years, spurred by
development of easy-to-use Web browsers,  a large and growing  installed base of
advanced  personal  computers,  the  adoption of faster and more cost  efficient
networks,   the   emergence  of  compelling   Web-based   content  and  commerce
applications,  and the growing  sophistication  of the user base.  At the end of
1998, there were 98 million  Internet users, and projections  indicate this user
base to grow to 320 million by 2002. In addition,  the Internet's commercial use
presents a significant  opportunity for merchants to reach an expanded  customer
base.  Jupiter  Communications,  a marketing  research firm,  estimates that the
value of goods and services  purchased over the Internet will increase from $2.6
billion in 1997 to $37.5 billion in 2002.  The broad  acceptance of the Internet
as a global communication  medium presents significant  opportunities for online
retail commerce.  Online toy retailers  currently account for a small portion of
total Internet  commerce sales,  however,  a number of businesses have developed
plans and begun to focus in this area.

The online commerce market is new, rapidly  evolving and intensely  competitive.
Management  expects  competition  to  intensify  in the  future as more and more
businesses develop an Internet presence.  Barriers to entry are low which enable
current and new competitors to enter that market and sell  competitive  products
without much resistance.

Alottafun! will compete with a variety of other companies, which include:

- -      Current online toy retailers.
- -      Traditional  store-based  toy  and  children's  product  retailers.
- -      Major discount retailers.
- -      Entertainment companies  that  sell  and  license children's products.
- -      Catalog retailers of children's products.
- -      Manufacturers of children's products.
- -      Online  retailers  that currently sell other products and could easily
        add children's products.
- -      Internet portals and destination Web sites that host shopping for
        children's products.


TOYPOP.COM  will  readily  compete in the online  retail toy market based on the
following factors:

- -      Unique child oriented site
- -      Wholesale pricing
- -      brand  recognition
- -      selection

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<PAGE>

- -      convenience
- -      price
- -      speed and accessibility
- -      customer service
- -      quality of site content
- -      reliability and speed of fulfillment.

Many of TOYPOP.COM's  current and potential  traditional  store-based and online
competitors  have longer  operating  histories,  larger  customer or user bases,
greater brand recognition and  significantly  greater  financial,  marketing and
other  resources.  Many of these  current and potential  competitors  can devote
substantially more resources to Web site and systems development than we can. In
addition,  larger,  well-established  and  well-financed  entities  may acquire,
invest in or form joint  ventures  with online  competitors  or  children's  toy
suppliers as the use of the Internet and other online services increases.

Competitors may be able to secure products from vendors on more favorable terms,
fulfill  customer orders more  efficiently and adopt more aggressive  pricing or
inventory availability policies.  Traditional  store-based retailers also enable
customers  to see and feel  products in a manner that is not  possible  over the
Internet.

TOYPOP.COM's  online  competitors are particularly able to use the Internet as a
marketing medium to reach significant numbers of potential  customers.  Finally,
new  technologies  and the  expansion  of existing  technologies,  such as price
comparison  programs that select specific titles from a variety of Web sites and
may direct customers to other online toy, video game, software,  video and music
retailers, may increase competition.

However,  we  feel  that  wholesale  pricing,  child  oriented  marketing,   and
proprietary  products will differentiate the TOYPOP.COM site in the long run and
ensure long-term  profitability,  although we can not provide  assurance that we
will be successful in doing so.

Online  toy  sales  were  estimated  to be $60  million  in 1998,  up from  just
$1,000,000 in 1997. The online sales of toys are growing dramatically,  although
it represents a very small portion of total toy annual sales of $25 billion.


Business Strategy

Our business strategy consists of the following elements:

- -    Expand core products.  In February 2000, we plan to introduce new products
     within our core  product  lines,  including  children's  dolls and  several
     unique collectible toys at the industry Toy Fair 2000 scheduled during that
     month. These classic toys continue to be popular among children and are not
     greatly effected by new trends in the toy industry.

- -    Enter new product categories.  We are currently  developing 80 new "Pocket
     Ghost"  collectible  products in  conjunction  with our Hong Kong agent for
     manufacturing in China.  Molds have been made for 44 characters within this
     product line with the balance of 36 characters  scheduled for completion in
     January  2000.  The Hong Kong agent  supervises  the  quality  control  and
     development  aspects  of new  toy  products.  Alottafun!  maintains  strong
     affiliations  with  companies  in Europe that  enables us to  identify  new
     trends and products in the European toy market which can be marketed in the
     U.S. market. In addition,  these relationships  present us opportunities in
     exporting  products to Europe.  This  exporting  opportunity  would be made
     available through a European  distributor that we are now in the process of
     identifying. To facilitate sales in Europe, we intend before the end of the
     year 2000, to make our TOYPOP site available in other languages.


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- -    Development  of TOYPOP.COM  Interactive  online toy store.  The TOYPOP.COM
     online toy store will be one of the first  interactive  online toy  stores.
     Our Internet  destination,  targeted to children  between the ages of three
     and twelve,  will  contain  more  interactive  games and  puzzles  than are
     traditionally   found  on  electronic  commerce  Web  sites.  A  number  of
     characteristics   of  the  toy  industry  make  the  online  sale  of  toys
     particularly attractive relative to traditional  distribution channels. The
     online  environment  offers many data  management and  multimedia  features
     which enable consumers to conduct effective searches by name, product type,
     or product category and display products better than traditional  catalogs.
     Online  retailers  can  more  easily  obtain   extensive   demographic  and
     behavioral data about their  customers,  providing them with greater direct
     marketing  opportunities  and the  ability  to  offer  a more  personalized
     shopping experience. In addition, online retailers can also offer consumers
     significantly  broader product selection,  the convenience of home shopping
     and 24-hour-a-day,  seven-day-a-week operations, available to any location,
     foreign or domestic, that has access to the Internet.

     While physical store-based toy retailers must make significant  investments
     in inventory,  real estate and personnel  for each store  location,  online
     retailers  incur a  fraction  of these  costs,  generally  use  centralized
     distribution, and have virtually unlimited merchandising space. Traditional
     retailers are compelled to limit the amount of inventory they carry at each
     store and focus on a smaller selection of faster-selling hit releases. As a
     result,  we  believe  that a  typical  toy  store is able to carry far less
     merchandise  units  compared to the  unlimited  capability of an online toy
     store.  Online  retailers  can offer  consumers a broader range of products
     that  include  hundreds  of  smaller  toy  companies  that  currently  have
     difficulty  competing against major toy retailers.  As an example,  Pokemon
     was made  available  on our site on  October  22,  1999.  This  product  is
     purchased through M. W. Kasch Company.  Kasch is subject to the same market
     conditions as any other distribution outlet for a popular and in-demand toy
     product.  Pokemon products are presently in short supply and although these
     products were previously  available for purchase on our Toypop.com site, we
     have  had no  sales  to-date  for  Pokemon  products  because  of a lack of
     inventory and  industry-wide  supply  shortages.  As is generally  true for
     popular toy products,  availability  of these products is highly  dependent
     upon supply  commitments  from  manufacturers  and their  perception  as to
     expected  unit sales.  We will,  however have the same  difficulty as other
     small  retailers  obtaining  access to a new toy  product  and such lack of
     availability  could impact our sales and  profitability.  We cannot provide
     any assurance  that our efforts will be successful.  In addition,  if these
     popular products are available through us, we can not provide any assurance
     that our marketing  efforts will be  successful  as we presently  have very
     limited  resources  to both  promote and market our product  offerings.  In
     addition,  should such  capital  resources  be made  available,  we further
     cannot  provide any assurance  that it would be available on a timely basis
     or that we  would  appropriately  spend  such  funds on an  effective  or a
     successful marketing program.

     TOYPOP.COM's  objective  is to be a  leading  retailer  of  children's  toy
     products. Key elements of our strategy include:

     -  FOCUS ON ONLINE RETAILING OF CHILDREN'S PRODUCTS

     TOYPOP.COM  intends  to  become  the  primary   destination  for  consumers
     purchasing children's products.  Our online store is focused exclusively on
     children's  products  and  will  offer an  extensive  selection  of  games,
     software,  videos and music. While it intends to focus on toys,  TOYPOP.COM
     will expand offerings into additional children's product categories to take
     advantage of our customer  base,  brand name,  merchandising  expertise and
     distribution capabilities.  Children's consumer electronic products are now
     available on the site as of November 1, 1999. By February  2000,  this will
     be further expanded to books, videos and music categories.  At that time we
     will  also  add baby  related  items  and  sporting  goods.  We  intend  to
     substantially add to the depth of selections within each category as we add
     many new  manufacturers to the site.  Presently,  we only buy through M. W.
     Kasch  and are  limited  to their  in-stock  offerings.  We intend to bring
     on-line  the  products of small  manufacturers  to enable them to market to
     consumers  through our  TOYPOP.COM  site by which they will drop ship their
     merchandise directly to the consumer. We also intend to add a gift registry
     to the site and add, what we view as quite  important,  a on-line  customer
     service capability so that our customers can get needed service to order in
     a prompt and timely manner.


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<PAGE>


     -  BUILD BRAND RECOGNITION

     Through Alottafun!'s advertising and promotional activities, it will target
     purchasers  of  children's  products,  with a primary focus on children and
     mothers.  Management  believes  that while  mothers are the  principal  for
     purchases of  children's  products and strongly  influence  the  purchasing
     decisions  of family and friends-  children  are the ultimate  consumer and
     strongly influence the buying decision.  Both off-line and online marketing
     strategies  will be used to maximize  customer  awareness and enhance brand
     recognition.

     -   OFF-LINE  ADVERTISING.  TOYPOP.COM  will use  offline  advertising  to
         promote both brand name and specific  merchandising  opportunities with
         traditional  advertising efforts that will include print advertising in
         FAMILY FUN, FAMILY PC, PARENTING,  PARENTS and CHILD publications,  and
         radio and television advertising in major markets.  Management plans to
         increase  the use of  traditional  off-line  advertising  in  order  to
         continue building brand recognition.

     -   ONLINE  ADVERTISING.  TOYPOP.COM  will  partner  with online  portals
         and  Internet  service  providers, parenting-related Web sites and
         Children-oriented companies.

     -   DIRECT ONLINE MARKETING.  As our customer base grows,  management will
         continue  to  collect   significant   data  about   customers'   buying
         preferences  and habits in an effort to increase  repeat  purchases  by
         existing  customers.  Management  intends to maximize the value of this
         information  by  delivering  meaningful  and  helpful  suggestions  and
         special offers to customers via e-mail and other means. In addition,  a
         in-house newsletter, THE TOYPOP NEWS, will alert customers to important
         developments and merchandising initiatives.

     -  BUILD RELATIONSHIPS WITH CHILDREN

     Management   intends  to  build  a  relationship   with  children   through
     collectible toys to be launched in February 2000.  Within each package will
     be placed an insert,  which will lead the child to a game at the TOYPOP.COM
     Web site. The site will feature an interconnected series of game challenges
     with  identified  users able to earn  points,  and  ultimately  prizes as a
     result  of  successful  completion  of a number  of  challenges.  This game
     element  within the site will  challenge  the  ingenuity,  problem  solving
     skills,  and  persistence  of the user to boost the perceived  value of the
     rewards. Along the way the users will gain not only an enhancement of those
     qualities,  but a great deal of useful information and positive  attitudes.
     The site will also  contain  quite a bit of  irreverent  humor and a bit of
     silliness,  as well as product  descriptions,  and children  auctions,  and
     message boards.


     The site will function as a tool to drive sales of our collectible  toys by
     utilizing secret code numbers included in toy packaging.  The allure of the
     game  element of the site will drive the target user base to  purchase  the
     toys not just for the sale of the toys but also for the facilitation of the
     game. The characters  found in collectible  toys will be incorporated  into
     the Game Space as well.


     PURSUE WAYS TO INCREASE SALES

     Management intends to pursue new opportunities to increase sales by:

     -   opening new departments on TOYPOP.COM to expand into new children's
          product categories;

     -   increasing product selection in existing departments;

     -   adding more services to further personalize the customer experience;


                                       9
<PAGE>

     -   pursuing international market opportunities; and

     -   acquiring complementary businesses, products or technologies.

     -   Pursue  strategic  acquisitions.  Since our inception,  we intended to
         acquire and develop Alottafun!  brands through the acquisition of other
         toy companies or their assets. Our Hearthside Treasures product line is
         the first of many intended  acquisitions  that  complement our intended
         product lines. We intend to continue our efforts to acquire and develop
         the  Alottafun!  Brand through the  acquisition of other toy businesses
         with valuable trademarks or brands and compatible product lines.

We intend to focus the majority of our time and resources on the  development of
our  collectible  toys and the  ToyPop.com  website.  We anticipate  bringing to
market  our  collectible  toys in  February  of  2000.  Our web site  opened  on
September 21, 1999. There is no assurance that our business  strategy,  which is
highly dependent upon e-commerce,  will be successful or that we will be able to
generate any significant  sales. The on-line  marketing  efforts of competitors,
who are substantially  larger and have far more financial resources could have a
critical impact on our opportunity for success.


Products

Our initial  product  consisted of a surprise box that included  quality gum and
candy, toys, trading cards, milk caps (pogs), comic strips,  tattoos,  stickers,
and various  promotional  inserts.  Our initial emphasis was placed upon gaining
distribution among convenience and neighborhood  stores. More recently,  we have
targeted  larger volume trade channels such as grocery,  drug,  variety,  video,
mass  merchandisers  and  specialty  outlets.  Our success in  distributing  our
Surprise Box was very limited in targeting  neighborhood and convenience stores.
We have  obtained  about $300 of sales  within this channel of  distribution  to
date.  If we are to be  successful  in this effort in the future,  substantially
more  advertising  and promotion  would have to be devoted to this  segment.  We
cannot provide any assurance that we will be successful in this endeavor or that
the capital  resources  will be readily  available  to fund such a program.  Our
Internet strategy to sell toys direct to the public could  potentially  conflict
with the  distribution  of our products though regular retail channels and could
adversely impact our sales and profitability.  We also cannot provide assurances
that we will be successful in this regard.

Our packaging and graphic designs target children  between the ages of three and
twelve years old.  Package  designs and graphics are  provocative,  colorful and
irreverent. The main cartoon character located on the package is Reely, which is
representative  of a typical 10 year old.  To develop  brand  loyalty  among the
higher age groups of seven to twelve years old, high quality trading cards, milk
caps and comics are added to maintain their interest.

Since the  introduction  of the Alottafun!  Surprise Box, we have  significantly
expanded our product offerings to include:

- -    Cooking and housekeeping sets
- -    Collectible toys
- -    Puzzles
- -    Books with built-in games
- -    Plush toys
- -    Purses
- -    Girl make-up kits
- -    Ride-on push cars
- -    Building block sets
- -    Models

                                       10
<PAGE>

Our  collectible  toy products are based on the European  Collectible Toy market
products.  European  candy  companies  have produced  collectible  toys for over
twenty five years which consist of small toys  surrounded  by candy shells.  The
toys inside the candy shell are well engineered collectible models of airplanes,
cars, clowns, frogs, crocodiles,  pandas and a various other objects. These toys
have been  collected and traded in Europe for many years and have  established a
substantial secondary market.

We plan on releasing 80 original  collectible toys at the Toy Fair 2000 industry
convention  in February  2000.  We have designed our own version of the European
Collectible  toy that  conforms to U.S.  product  guidelines.  Prior to this new
design,   collectible  toys  could  not  meet  these   guidelines.   Our  design
incorporates the high quality easily  assembled  objects within a plastic shell.
We will introduce new objects inside the  collectible  frequently and will limit
the number of objects  produced  to  stimulate  the  collectable  aspects of the
product.  The collectible toy product is a natural extension of our Surprise Box
and will prove to be a significant product in the United States.

Our collectible toy products  introduction  has been delayed until February 2000
because  it has taken us  longer  than  anticipated  to  construct  the molds to
manufacture these products and secure distribution relationships.  We originally
expected to launch these products at the end of 1999,  however,  we felt that by
delaying  the launch  until Toy Fair 2000 would  provide  for a more  successful
introduction. All of the major toy distributors are present for this event which
will effectively  introduce our collectible products to key distributors without
having to visit each one  individually.  Our limited capital  resources  to-date
make  this  introduction  our most  viable  alternative,  however,  there are no
assurances  that these  distributors  will be receptive to our  collectible  toy
products and that these products will be successfully introduced.

Our Hearthside  Treasures  acquisition  provides high quality tea sets,  cook n'
serve sets,  continental  cookware sets,  and food sets to children  between the
ages  of  three  to  five  years  old.  This  acquisition  presents  us  with an
opportunity  to expand  our  distribution  in this  growing  segment  of the toy
industry.  These products are primarily  targeted toward young girls which allow
us to further diversify our customer base.


TOYPOP.COM

Our Internet destination consists of three major components that make it unique.
Upon entering  TOYPOP.COM,  individuals may either choose a section called, "Fun
Stuff" which contains jokes,  puzzles,  comics, links to Internet sites targeted
toward children. The second section contains a guest book for registering on the
site allowing us to collect valuable demographic  information and extend special
promotion to our members.  Finally, the last section contains interactive online
games that children may play individually or against others.


Sales, Marketing, and Distribution

We sell all of our products through our own in-house sales staff and independent
sales  representatives.  Purchasers  of our  products  include toy and  discount
retail chain stores,  department  stores,  toy specialty stores and wholesalers.
The Alottafun!  Surprise Box product is also distributed through convenience and
small specialty retail establishments.  As we continue to expand our operations,
we will hire additional  independent  sales  representatives  to handle specific
classes of trade, such as video, military, mass merchandisers, variety, toy, and
other outlets.

Our success  depends on our ability to  establish  and  increase the size of our
distribution network for our products.  To facilitate growth in our distribution
network,  we provide  incentives to  distributors  by offering them discounts on
volume  purchases.  Except for purchase orders relating to products on order, we
do not have written  agreements with our customers.  Instead,  we generally sell
products to our  customers  pursuant to letters of credit or, in some cases,  on
open account with payment terms typically varying from 30 to 90 days.


                                       11
<PAGE>


We will budget  approximately  5% of our net sales for advertising and promotion
of our traditional products. We will use radio and to a lesser extent television
commercials  to market our  products.  We  advertise  our  products in trade and
consumer  magazines  and other  publications,  market our  products at major and
regional toy trade shows,  conventions  and exhibitions and carry on cooperative
advertising with toy retailers and other customers.


TOYPOP.COM

TOYPOP.COM  will promote its brand using a combination of online and traditional
advertising.  We will advertise online on those popular destinations that target
children. As part of these arrangements, we will purchase banner advertisements,
often  in  conjunction   with  specified  search  keywords  or  on  contextually
appropriate  pages that  allow  children  to  immediately  click  through to the
TOYPOP.COM site. The significant flexibility of online advertising will allow us
to quickly  adjust  advertising  plans in response to seasonal  and  promotional
activities.

We believe that  traditional  advertising is a key ingredient in building brand
recognition  and promoting the benefits of online retail  shopping.  Traditional
advertising  can be an effective means of promoting  widespread  brand awareness
and attracting  traditional  retail consumers to TOYPOP.COM's  online retail toy
store.

Our joint venture with E-Commerce Fulfillment, LLC. requires us to maintain very
low inventory levels.  M.W. Kasch currently has the infrastructure and installed
computer  systems to process and fill orders.  The joint venture with E-Commerce
Fulfillment, LLC will compensate M.W. Kasch with a small markup of between 4% to
10% on toys  purchased.  This  fee will  vary  with  the  categories  of toys we
purchase.  We will purchase the  inventory  directly  from M.W.  Kasch,  who has
ongoing relationships with manufacturers.  This strategic relationship allows us
to avoid the high fixed costs and capital  requirements  associated  with owning
and  warehousing  product  inventory  and  the  significant  operational  effort
associated  with  same-day  shipment.  We believe  that this is a key  strategic
advantage in competing with other online toy retailers.

TOYPOP.COM  will transmit data to M.W.  Kasch through a secure network to ensure
customer security and data integrity.  M.W. Kasch will package and ship customer
orders and charge us for  merchandise,  shipping and handling.  Products will be
shipped within two business days after an order is placed with TOYPOP.COM.

Alottafun!  will perform  customer  billing  through a  third-party  credit card
processor.  We have selected the First National Bank of Omaha as our credit card
processor. Because we are processing confidential information over the Internet,
we must  take  necessary  steps to  prevent  security  breaches  and  fraudulent
activities.  However, we cannot assure that we can prevent all security breaches
even though our third party  credit card  processor  may approve  payment of the
orders.  Under current  credit card  practices,  which we will be  subjected,  a
merchant is liable for fraudulent credit card transactions whereby that merchant
does not  obtain a  cardholder's  signature.  A failure  to  adequately  control
fraudulent credit card transactions would adversely affect our business.


Manufacturing

Our products are manufactured  through contract  manufacturers whom we choose on
the basis of quality,  reliability and price. Consistent with industry practice,
the  use of  third-party  manufacturers  enables  us to  avoid  incurring  fixed
manufacturing costs. All of the manufacturing services performed overseas for us
are  paid  for  either  by  letter  of  credit  or  on  open  account  with  the
manufacturers.  To date,  we have not  experienced  any  material  delays in the
delivery of our  products;  however,  delivery  schedules are subject to various
factors beyond our control,  and any delays in the future could adversely affect
our sales.  Currently,  we have ongoing  relationships  with  approximately five
manufacturers.  We believe  that  alternative  sources of supply are  available,
although we cannot assure you that adequate  supplies of  manufactured  products
can be obtained.  At the present time, all of our manufactured products are sold
on the  basis of  letters  of  credit  or wire  transfers.  We do not  inventory


                                       12
<PAGE>

product.  As we expand our  business,  we would  expect to maintain a thirty day
supply of inventory equal to our forecasted demand.  These inventory levels will
be subject to inventory risk in the form of obsolescence  or through  purchasing
too much inventory and obtaining low product demand.

Although we do not conduct the  day-to-day  manufacturing  of our  products,  we
participate in the design of the product  prototype and  production  tooling and
molds for the  products  we develop or  acquire,  and we seek to ensure  quality
control by actively  reviewing the  production  process and testing the products
produced by our manufacturers.

We use our  officers  for our research and  development  efforts  which  include
travel expenses to identify  manufacturers  and use their  participation  in toy
product  designs.  However,  these  manufacturers  bear a majority  of the costs
associated with developing new toy products and prototypes.  As a consequence of
this approach, we have no material research and development expenses.


Intellectual Property

The steps we take to protect our proprietary rights may be inadequate. We regard
our  copyrights,  service  marks,  trademarks,  trade dress,  trade  secrets and
similar  intellectual  property as critical to our success. We rely on trademark
and  copyright  law,  trade secret  protection  and  confidentiality  or license
agreements  with our  employees,  customers,  partners and others to protect our
proprietary  rights.  We have a trademark for  "Alottafun"  for toys,  games and
playthings and for sales of toys, games and playthings.  We have filed trademark
applications   for   Alottatoys.com(TM)   and   ToyPop.com(TM).   We  also  have
applications for Hearthside Treasures(TM), Microtoy Magic Capsule(TM) and Pocket
Ghosts(TM).  We have not  received  confirmation  that  any of  these  trademark
applications  have been accepted or that the  trademarks  have been granted.  If
granted,  these trademarks will be protected from the use by others for a period
of 10 years  as long as our  usage of  these  trademarks  continue.  There is no
assurance  trademarks  will be granted  for these  names.  Effective  trademark,
service  mark,  copyright  and trade secret  protection  may not be available in
every country in which we will sell our products and services only. Furthermore,
the relationship between regulations  governing domain names and laws protecting
trademarks  and  similar  proprietary  rights is unclear.  Therefore,  we may be
unable to prevent third parties from acquiring domain names that are similar to,
infringe  upon or  otherwise  decrease  the  value of our  trademarks  and other
proprietary rights.


Competition

Competition in the toy industry is intense. Many of our competitors have greater
financial resources,  stronger name recognition and larger sales,  marketing and
product  development  departments  and benefit from greater  economies of scale.
These factors, among others, may enable our competitors to market their products
at lower prices or on terms more  advantageous  to customers than those we could
offer for our competitive products. Competition often extends to the procurement
of  entertainment  and  product  licenses,  as  well  as to  the  marketing  and
distribution of products and the obtaining of adequate shelf space.  Competition
may result in price reductions,  reduced gross margins and loss of market share,
any of which could have a material  adverse  effect on our  business,  financial
condition  and results of  operations.  In each of our product  lines we compete
against one or both of the toy industry's two dominant  companies,  Mattel, Inc.
and Hasbro,  Inc. We also compete with numerous smaller domestic and foreign toy
manufacturers, importers and marketers in each of our product categories.


TOYPOP.COM

The online commerce market is new, rapidly  evolving and intensely  competitive.
We expect  competition  to intensify  in the future as more and more  businesses
develop an Internet presence. Barriers to entry are low which enable current and
new competitors to enter our market and sell  competitive  products without much
resistance.


                                       13
<PAGE>


Currently, we compete with a variety of other companies, including:

- -     Current online toy retailers.

- -     Traditional store-based toy and children's product retailers.

- -     Major discount retailers.

- -     Entertainment companies that sell and license children's products.

- -     Catalog retailers of children's products;

- -     Manufacturers of children's products.

- -     Online  retailers  that currently sell other products and could easily add
       children's products.

- -     Internet  portals  and  destination  Web  sites  that  host  shopping  for
       children's products.


TOYPOP.COM  will compete in the online retail toy market based on the following
factors:

- -     brand recognition;

- -     selection;

- -     convenience;

- -     price;

- -     speed and accessibility;

- -     customer service;

- -     quality of site content; and

- -     reliability and speed of fulfillment.

Many of our current and potential traditional store-based and online competitors
have longer operating  histories,  larger customer or user bases,  greater brand
recognition and significantly  greater financial,  marketing and other resources
than  we do.  Many  of  these  current  and  potential  competitors  can  devote
substantially more resources to Web site and systems development than we can. In
addition,  larger,  well-established  and  well-financed  entities  may acquire,
invest in or form joint  ventures  with online  competitors  or  children's  toy
suppliers as the use of the Internet and other online services increases.

Certain of our  competitors  may be able to secure products from vendors on more
favorable  terms,  fulfill  customer  orders  more  efficiently  and adopt  more
aggressive pricing or inventory  availability  policies than we can. Traditional
store-based retailers also enable customers to see and feel products in a manner
that is not possible over the Internet.

Prospective  competitors  will be able to use the Internet as a marketing medium
to reach significant numbers of potential  customers.  Finally, new technologies
and the expansion of existing  technologies,  such as price comparison  programs
that select specific titles from a variety of Web sites and may direct customers
to other  online  toy,  video game,  software,  video and music  retailers,  may
increase competition.  If we face increased  competition,  our operating results
may be adversely affected.


                                       14
<PAGE>


There are several ways we intend to  differentiate  ourselves from other on-line
merchandisers.  First, we will sell products at 20% above cost or  approximately
20% to 30% less than retail prices.  Secondly,  our site will be much more child
oriented than other on-line toy merchandisers which will include games and other
activities  for kids.  Finally,  we will be selling our own line of  proprietary
collectible toys to children to stimulate traffic on our site. However, there is
no assurance that we will be able to successfully  differentiate  ourselves from
our competition.  Barriers to entry are low,  therefore,  our competitors  which
include major on-line toy merchandisers may adopt our strategies.  Our inability
to  differentiate  ourselves from our  competitors  may have a material  adverse
effect on our business.

M.W. Kasch Company, a national toy distributor,  will supply toy products to our
joint venture with E-Commerce Fulfillment, LLC. M.W. Kasch has long standing and
established relationships with all toy manufacturers and the company distributes
all major brands of toy  products.  M.W.  Kasch Company was founded in 1952 as a
Wisconsin toy  distributor.  The company has grown and  established  itself as a
national toy distributor and currently  distributes  toys to more than 40 states
and employs more than 200 people.  M.W. Kasch Company  distributes  major brands
such as Hasbro, Kerner, Mattel, Milton Bradley, and Fisher Price among others.

We intend to use a combination of off-line advertising in magazines, television,
etc. and on-line  advertising with e-mail campaigns,  affiliate programs and the
like.  However,  due to limited advertising  resources,  we run the risk that we
will only be able to attract a limited  number of customers to our site and thus
we may have an inability to generate significant sales.


Legal Proceedings

From time to time, we may be involved in litigation  relating to claims  arising
out of our ordinary  course of business.  We believe that there are no claims or
actions  pending or  threatened  against us, the ultimate  disposition  of which
would have a materially adverse effect on us.


Seasonality

Sales of toy  products are  seasonal.  Traditionally,  the first  quarter is the
period  of  lowest  shipments  and  sales in our  business  which  may cause our
operating  results to fluctuate  significantly  from quarter to quarter.  Due to
these  fluctuations,  our  results  of  operations  for  any  quarter  may  vary
significantly.  Our  results of  operations  may also  fluctuate  as a result of
factors such as the timing of new products  introduced by us or our competitors,
the advertising  activities of our  competitors,  delivery  schedules set by our
customers  and the  emergence  of new market  entrants.  On a quarter by quarter
basis,  we will do 40% of annual sales in the fourth quarter of the year. In the
first,  second and third  quarters of the year,  we will likely do 10%, 25%, and
25% of  annual  sales,  respectively.  Our  sales are  highly  dependent  on the
successful  launch  of  our  e-commerce  site.  A  delay  in the  phases  of the
TOYPOP.com site feature  implementation or difficulties  attracting customers to
our site  could  have an  adverse  effect  on our  sales in any  given  quarter.
Furthermore,  the  majority  of our sales are  expected  to occur in the  fourth
quarter.  If our Internet E-commerce site is not fully functional and attractive
to potential customers,  it could have a major affect on our sales in the fourth
quarter.


Government and Industry Regulation

Our products are subject to the  provisions of the Consumer  Product  Safety Act
("CPSA"),  the  Food  &  Drug  Administration  ("FDA"),  the  Federal  Hazardous
Substances Act ("FHSA"),  the Flammable  Fabrics Act ("FFA") and the regulations
promulgated  thereunder.  The FDA has review  function  over any candy  products
which we  produce or which we  purchase.  The FDA sets  standards  as to what is
proper color additives and food flavoring with regard to our candy products. All
our candy is  produced  under  FDA  approved  conditions.  The CPSA and the FHSA
enable  the  Consumer  Product  Safety  Commission  to  exclude  from the market
consumer products that fail to comply with applicable product safety regulations
or otherwise  create a  substantial  risk of injury,  and articles  that contain


                                       15
<PAGE>

excessive amounts of a banned hazardous substance.  The FFA enables the Consumer
Products Safety  Commission to regulate and enforce  flammability  standards for
fabrics used in consumer  products.  The Consumer Products Safety Commission may
also require the  repurchase by the  manufacturer  of articles which are banned.
Similar  laws exist in some  states  and  cities  and in  various  international
markets.  We maintain a quality  control program  designed to ensure  compliance
with all applicable laws.


Product Liability Insurance

We have never had any liability claims asserted against us. However, we could be
subject to product  liability  claims in connection with the use of the products
that we sell. We currently  have product  liability of $1,000,000 per occurrence
and a $2,000,000  aggregate  limit.  There is no assurance  that we can maintain
this coverage or that it will be adequate to protect us against future claims.


Employees

As of  November  30,  1999,  we  employed 5 persons,  all of whom are  full-time
employees,  including  three  executive  officers.  Our employment  reflects our
outsourcing of manufacturing  and the  establishment  of strategic  partnerships
that allows us to minimize staffing.  We believe that we have good relationships
with our employees.
None of our employees belong to a labor union.








                                       16
<PAGE>



ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS

<TABLE>
<CAPTION>

                                              SELECTED FINANCIAL DATA
                                                                                  (Unaudited)
                                                                                Nine Months Ended
                                    Year Ended December 31,                       September 30,
- -------------------------- ---------------------- ---------------------- ---------------- ----------------
                                   1997                   1998                1998             1999
- -------------------------- ---------------------- ---------------------- ---------------- ----------------
Income Statement
Data

<S>                        <C>                   <C>                    <C>              <C>
Total Revenue                $      54,963          $      37,429          $  72,624        $  110,024
Net loss                          (495,232)              (789,620)          (232,684)       (1,177,083)

Net loss per share                  ($0.26)                ($0.31)            ($0.10)           ($0.16)

Shares used in per               1,917,013              2,528,155          2,318,672         7,502,476

</TABLE>

<TABLE>
<CAPTION>

                                                                                   (Unaudited)
                               At December 31,        At December 31,            At September 30,
- -------------------------- ---------------------- ---------------------- ---------------- ----------------
                                   1997                   1998                1998             1999
- -------------------------- ---------------------- ---------------------- ---------------- ----------------

Balance Sheet Data

<S>                          <C>                   <C>                      <C>               <C>
Total assets                        $ 367,594               $ 693,151            $ 134,826       $  446,695
Working capital                      (153,210)                 79,318             (212,461)      (1,177,083)
Long-term debt(1)                      22,646                 360,489              121,690               --
Stockholders' Equity                 (169,064)                (53,142)            (204,869)        (355,350)
(Deficit)


</TABLE>

(1) The  balance  of  long-term  debt does not  include  current  maturities  of
long-term debt or mandatory redeemable equity instruments.


Management's  Discussion  and  Analysis of Financial  Conditions  and Results of
Operations

         This Registration Statement contains  forward-looking  statements.  The
words "anticipated,"  "believe," "expect," "plan," "intend," "seek," "estimate,"
"project,"  "will,"  "could,"  "may" and  similar  expressions  are  intended to
identify  forward-looking  statements.  These statements include,  among others,
information regarding future operations,  future capital expenditures and future
net cash flow. Such statements  reflect our current views with respect to future
events and financial performance and involve risks and uncertainties, including,
without  limitation,  general  economic  and  business  conditions,  changes  in
foreign, political,  social and economic conditions,  regulatory initiatives and
compliance with governmental regulations,  the ability to achieve further market
penetration and additional  customers,  and various other matters, many of which
are beyond our control, including, without limitation, the risks described under
the  caption  "Business."  Should  one or more of these  risks or  uncertainties
occur, or should underlying  assumptions  prove to be incorrect,  actual results
may vary materially and adversely from those anticipated,  believed,  estimated,
or otherwise indicated. consequently, all of the forward-looking statements made
in this Registration  Statement are qualified by these cautionary statements and
there can be no assurance of the actual results or developments.


                                       17
<PAGE>

General

We were founded in August 1993. Until we generated significant revenues in 1996,
we were a development stage enterprise.  During the development stage period, we
devoted the majority of our efforts to  development  of a viable  product  line,
testing of product concepts, developing channels of distribution,  financing and
marketing.  These  activities were funded by investments  from  stockholders and
borrowings from unrelated third parties.

We have not, through the present time, been in a position to generate sufficient
revenues  during  our  limited  operating  history  to fund  on-going  operating
expenses or product development activities.  As a result, we resorted to raising
capital  through  equity  fundings  and from  borrowings.  In June of  1998,  we
acquired  inventory,  equipment,  and goodwill of the Mother Hubbard's Creations
toy line. We have renamed the Mother  Hubbard's  Creations  toy line  Hearthside
Treasures.  We have  sustained  significant  operating  losses  since  inception
resulting in an accumulated deficit of approximately $4,076,323 at September 30,
1999.

Our present  strategy is focused on expanding  our core  products  including our
Hearthside  Treasures  toy line  and  collectible  toys;  entering  new  product
categories,  the development of the ToyPop.com interactive online toy store, and
pursuing strategic acquisitions.

We have taken a long-term approach to the development of our business model. Our
present strategy anticipates a systematic and cost efficient introduction of new
products  by  developing  the  marketing  channels  of  distribution  to  create
substantial  demand and  excitement for our product  offerings.  We believe this
more prudent  approach to development  of our business will further  enhance our
long-term prospects for profitable operations.

Because of the highly  seasonal nature of the toy business with 80% of its sales
occurring in the fourth calendar  quarter of each year and the present timing of
our advertising and marketing programs for this calendar year, we do not believe
that  we  will  become  profitable  until  the  year  2001.  Although,  we  have
substantially  missed our opportunity for sales through our Toypop Internet site
during  the late 1999  selling  season,  we  believe  that we are on target  for
profitability  in 2001.  Our marketing  program will continue to be developed in
2000 to  prepare  for the  fourth  quarter  selling  season.  In  addition,  the
introduction  of our  collectible  toy  products  at Toy Fair  2000 may  support
additional sales in 2000 to help the us become profitable. However, there are no
assurances that Alottafun! will become profitable in 2001.

We believe  that recent  success in the  collectible  toy  market,  particularly
Pokeman and Beanie Babies have set the stage for a resurgence in the collectible
market,  which we are specifically  targeting.  Combined with our child oriented
internet  e-commerce  site, our line of collectibles  will generate  substantial
sales in relationship to the past. However, should our collectible toy lines not
be  received  favorably,  or  should  we not be able to  adequately  market  our
web-site, this will have a negative impact on our forecasts.

We will continue to incur losses until we are able to increase sales,  introduce
new product lines and establish distribution  capabilities  sufficient to offset
ongoing operating and administrative costs.

We use software,  computer  technology and other services developed and provided
by third-party vendors that may fail due to the year 2000 phenomenon. We are and
will be dependent on telecommunications  vendors,  financial  institutions,  and
third party Internet hosting companies.

The Year 2000 phenomenon is the result of computer  programming using two digits
rather than four to define the  applicable  year.  Computer  programs  that have
time-sensitive  software may recognize a date using "00" as the Year 1900 rather
than  the  Year  2000.   This  could  result  in  a  major  system   failure  or
miscalculations.


                                       18
<PAGE>


We are currently  assessing the year 2000 readiness of our third-party  supplied
software,  computer technology and other services,  which includes software used
in our  accounting  systems and the systems of our joint venture  partner,  M.W.
Kasch.  The failure of such software or systems to be year 2000 compliant  could
have a material  negative impact on our corporate  accounting  functions and the
operation of our Web site. We have received  assurances  from these vendors that
their software,  computer technology and other services are year 2000 compliant.
The  failure  of our  software  and  computer  systems  and  of our  third-party
suppliers to be year 2000 compliant would have a material  adverse effect on our
business. Alottafun! has substantially completed its assessment of its year 2000
readiness.   We  have  received  assurances  from  our  major  vendors  and  Web
development partners that their systems including hardware and software are year
2000 compliant.

We have not yet developed a complete  contingency plan with regard to situations
which may result from year 2000 issues. We depend solely on our vendor's efforts
to address and prepare for year 2000 issues.  The cost of developing an internal
contingency  plan and  implementing  such a plan could be material.  The present
status of our  contingency  plan is to have  several  vendors who are capable of
providing our products and who with our tooling could manufacture to our product
specifications.  In May 1999, we invested  approximately $12,000 in new computer
systems to provide for our  administrative  and accounting  requirements.  These
systems are year 2000  compliant.  The portion of our  contingency  plan that is
dependent on the Internet is highly  dependent upon service  providers that have
given  us  assurances  that  they are Year  2000  compliant.  We do not have the
resources to  independently  verify that this is in fact true. These third party
web development businesses have designed our software to be year 2000 compliant.
Costs  incurred  for the your 2000 ready  software  are a  component  of our Web
development costs,  therefore,  we do not expect to incur any material costs for
the year 2000  phenomenon  remediation.  With the low level of present sales, we
have  determined  that the risk of such  non-compliance  and the  opportunity to
replace  these  service  providers  with others  does not warrant a  significant
investment at the present time. Any failure of our systems, our vendor's systems
or the  Internet  to be  year  2000  compliant  could  have a  material  adverse
consequences for us. Such consequences  could include  difficulties in operating
our Web site,  taking product orders,  delivering  products or conducting  other
fundamental parts of our business. Any one of which could result in us not being
able to conduct our business or, more importantly cause our business  operations
to end which is our worst case scenario.


Results of Operations

Three months ended  September 30, 1999 compared to three months ended  September
30, 1998

Revenues
- --------
Total revenues for the three month period ended  September 30, 1999 were $90,092
compared to $10,828 for the same period in 1998, which represents an increase of
$79,264  or  732%.  The  increase  was the  result  of  increased  sales  of our
Hearthside Treasures toy product lines.

Cost of Sales
- -------------
Cost of sales for the three months ended September 30, 1999 increased $61,788 or
3278% to  $63,673  from  $1,885 in the same  period in 1998.  Cost of sales as a
percentage  of sales  increased  to 71% from 17% for the three months ended 1999
and 1998, respectively.  We expect that improvement in gross profit margins will
occur during 1999 as we increase revenues.

Selling, General and Administrative Expenses
- --------------------------------------------
For the three month period ended September 30, 1999, total selling,  general and
administrative  expenses ("S, G & A") were $293,613 as compared to $42,553,  for
the same period of 1998, a 590%  increase.  This  increase is  attributed to the
additional  expense from higher  compensation  paid to our  existing  personnel,
which increased by approximately  $34,615.  This compensation related to a bonus
paid with our common stock. In addition,  development  expenses  associated with
our Toypop.com  Internet site increased  $103,403  during the three months ended
September 30, 1999. There were no development expenses in the prior year period.
It is not anticipated that these expenses will decrease in the coming periods as
the business grows and matures.  As revenues increase,  we expect that S, G, & A
expenses as a percentage of sales to be in the 20-25% range.


                                       19
<PAGE>


Interest Expense
- ----------------
Interest  expense  increased 91%, or $3,845 to $8,056 for the three month period
ended September 30, 1999 from $4,211 for the same period of 1998.

Net Loss
- --------
The net loss and the net loss per  share  were  $410,031  and  $0.05  per  share
respectively,  for the three months ended  September  30, 1999, as compared to a
net loss and net loss per share of  $112,166  and $0.05 per share  respectively,
for the same period of 1998. This loss was an increase of $297,865 or 266%, over
the same period the previous year.  For the three month period ending  September
30, 1999, there were 8,161,779 shares of common stock outstanding, on a weighted
average basis, as compared to 2,439,543 shares  outstanding in 1998, on the same
basis.  This represents a 235% increase in shares  outstanding in this period as
compared to the same period of the previous year.

Nine months ended September 30, 1999 compared to nine months ended September 30,
1998

Total Revenues
- --------------
Total  revenues  for the nine months  ended  September  30,  1999 were  $110,024
compared to $72,624 for the same period of 1998, which represents an increase of
$37,400 or 52%. Revenues  increased for the nine months ended September 30, 1999
as compared to the same period the previous year due to our focus on selling toy
products  rather than selling candy  products.  We expect that our toy sales for
this year will  increase  with the  introduction  of our TOYPOP  website and its
product sales and the revenues anticipated from our Hearthside Treasures product
line that will be evidence in the final calendar quarter of this year.

Cost of Sales
- -------------
Cost of Sales were 72% of revenues for the nine month  periods  ended  September
30, 1999 and 1998. We expect, once our products are developed and marketed, that
the cost of sales to a will be  65-70%  of  sales  which is more  typically  the
traditional margins within the toy industry.

Selling, General and Administrative Expenses
- --------------------------------------------
For the nine  months  ended  September  30,  1999,  total  selling,  general and
administrative  expenses  ("S, G & A") were $689,394 as compared to $198,890 for
the same period of the previous  year,  an increase of $490,504,  or 246%.  This
increase is the result of higher marketing,  staffing and other general expenses
associated  with the pace of our  development  and  marketing of our new product
lines.  For the nine months ended September 30, 1999 selling costs were $137,065
as compared to $98,105 for the same period of the previous  year.  This increase
was  attributable to an increase of $23,748 in advertising  costs, as well as, a
$25,206 charge for product  samples.  General and  administrative  expenses were
$510,220 as compared to $90,303 for the nine months ended September 30, 1999 and
1998,  respectively.  This increase was  primarily  attributed to an increase in
accounting  and legal  expenses of $97,768,  for the period ended  September 30,
1999. In addition, there was an increase in our Internet development expenses of
$113,457  for the nine months ended  September  30, 1999 as compared to the same
period in 1998.  We expect that there will be further  increases in our S, G & A
expenses as our business continues to develop.

During the nine months ended  September 30, 1999, we had realized and unrealized
losses of $308,659 from securities  transactions in investments unrelated to our
business. This loss in 1999, compares to losses of $40,638 in the same period in
1998. These securities transactions involved purchases and sales of common stock
of  publicly  traded  companies  in the  technology  sector.  The  realized  and
unrealized losses associated with these  transactions were not the result of one
individual transaction.  We have taken steps to reduce losses as incurred in the
nine months ended  September 30, in the future by investing our working  capital
in more secure  instruments  until these funds are needed in our operation.  Our
cash  reserves are invested in a no-load  mutual fund. We run the risk of market
fluctuations  which could have a materially adverse effect on our cash reserves.
We have sustained losses regarding these investments on our financial statements
and it is  uncertain  whether  these  losses will  continue as a result of these
market fluctuations.


                                       20
<PAGE>


Interest Expense
- ----------------
We had interest  expense of $209,586 for the period ended  September 30, 1999 as
compared to $13,720 for the nine months ended  September 30, 1998.  The interest
expense  associated  with  the  conversion  of the  outstanding  debenture  at a
discount  to the market  price of the common  stock  resulted  in an  additional
charge of $192,043 for the nine month period ended September 30, 1999.

Net Loss
- --------
Our loss for the nine months ended September 30, 1999 was $1,177,083 as compared
to a loss of $232,684 in the prior year's  period.  This loss  represents a 406%
increase over the net loss  experienced  in the year ago period.  The basic loss
per share was $0.16 per share for the nine months  ended  September  30, 1999 as
compared to $0.10 per share for the same period in 1998.  The loss per share for
the  current  period was higher  than that of the same period a year ago period.
The weighted average shares  outstanding for the nine months ended September 30,
1999 was 7,502,476 as compared to 2,318,672 for the same period ended  September
30, 1998.

We have experienced losses since our inception.  Therefore,  we do not utilize a
provision  within GAAP for a tax benefit from these  losses as we are  uncertain
when we will become  profitable.  Our  eventual  profitability  depends upon the
consumer acceptance of our new product lines.

Calendar year 1998 compared to calendar year 1997

Revenues
- --------
Total  revenues  for 1998 were $ 37,429  compared  to  $54,963  for 1997,  which
represents a decrease of $17,534,  or 32%. The decrease was primarily the result
of lower sales for our  Alottafun!  Surprise  Box product  line.  We focused our
efforts  primarily on expanding into the toy industry and decreased our focus on
candy sales by doing much less  promotion.  There was no  contribution  from the
Mother Hubbard  product line during 1998.  The  acquisition of this product line
occurred  too late in the  selling  season to  benefit  operating  results.  The
acquisition occurred late in the second quarter and there was not enough time to
re-introduce this product line to the market.

Cost of Sales
- -------------
Cost of sales for 1998  increased  $522 or 0.2% to $28,543 from $28,021 in 1997.
Cost of sales as a percentage  of sales  increased  from 51% to 76% from 1997 to
1998. This increase was the result of lower margins  realized on the sale of our
candy  products.  We expect that  improvement in gross profit margins will occur
during 1999 as we increase  revenues.  During the year ended  December 31, 1997,
cost of sales  included a  write-down  of inventory in the amount of $14,867 for
obsolete products.

Selling, General and Administrative Expenses
- --------------------------------------------
For the year ended December 31, 1998, total selling,  general and administrative
expenses  ("S, G & A") were  $454,127 as compared to  $372,426,  for 1997, a 22%
increase.  This  increase is attributed  to the  additional  expense from higher
compensation  paid to our existing  personnel,  which increased by approximately
$96,000.  This compensation related to a bonus paid with our common stock. There
were no other material  factors that caused an increase in selling,  general and
administrative expenses. It is not anticipated that these expenses will decrease
in the coming periods as the business grows and matures.  As revenues  increase,
we expect that S, G, & A expenses as a  percentage  of sales to be in the 20-25%
range.

Interest Expense
- ----------------
Interest  expense  increased 280%, or $217,229 to $294,896 for 1998 from $77,667
in 1997.  This increase in interest  expense is  attributed  to the  substantial
charge for issuance of warrants at par value, a significant discount to the then
market price of the common stock,  as part of the funding of $400,000  through a
convertible debenture.

Loss on disposal of impaired assets
- -----------------------------------
During 1997, we experienced a loss from a write-off of fixed assets that were no
longer being used in our business.  These items consisted of dies, films, molds,
trademarks,  and packaging design costs.  These equipment assets previously were
used to  generate  income but they  became of no further  use in our  operations
during 1997.  These assets were disposed of in the year ended  December 31, 1997
and there were no similar charges during the year.


                                       21
<PAGE>


Net Loss
- --------
The net loss and the net loss per  share  were  $789,620  and  $0.31  per  share
respectively,  for  1998,  as  compared  to a net loss and net loss per share of
$495,232 and $0.26 per share respectively, for 1997. The loss was an increase of
$294,388,  or 59%, over the previous year. The loss per share was about 19% more
than the  previous  year.  In 1997,  we  benefited  from  the  settlement  of an
outstanding  payable that resulted in a $0.02 per share  extraordinary gain. For
1998,  there were 2,528,155  shares of common stock  outstanding,  on a weighted
average basis, as compared to 1,917,013 shares  outstanding in 1997, on the same
basis.  This  represents a 32% increase in shares  outstanding  in 1998 over the
previous year.


Acquisition of Mother Hubbard Creations product line

On June 26, 1998, we purchased  Mother  Hubbard  Creations  Product Line of toys
from Vagabond  Associates and Gerald Waak. This purchase included license rights
to the toy line.  The  consideration  for this purchase was royalty  payments on
sales of Mother  Hubbard  products of 2% for 1999,  1% for 2000 and 0.5% in 2001
with a minimum guarantee royalty of $10,000 per year. Additionally,  we will pay
a 1% royalty for the exclusive use of the Mother Hubbard  trademark.  The Mother
Hubbard's Creations toy line has been renamed Hearthside Treasures.  We have had
Mother  Hubbard  product  sales of  $109,459  through  September  30,  1999.  We
anticipate  that the  expansion of this new product line will  represent a niche
for young  girls that we believe  has been  neglected  and  should  represent  a
significant business opportunity for us.


Liquidity and Capital Resources

To date, we have funded our capital  requirements  and our business  operations,
including product line development activities with funds provided by the sale of
securities and from borrowings. The Swartz equity placement of up to $20 million
will provide  additional funding and will be utilized over the next three years,
subject to meeting funding conditions.  We are optimistic that we can meet these
conditions.  Upon funding from  Swartz,  we intend to repay all our  outstanding
indebtedness  and  utilize the  remainder  of this  funding for working  capital
purposes to grow the  acceptance  of our products  within the toy  industry.  We
estimate that the Swartz equity  placement  will  initially  repay $2 million of
debt  that  includes  note  payables  outstanding  and the  obligations  that we
anticipate  creating  with the  development  and the  initial  marketing  of our
website,  however,  there is no assurance  that these funds will be available to
repay all outstanding indebtedness.

Since our  formation on August 2, 1993 and until  September  30,  1999,  we have
issued 8,357,481 shares of our common stock and raised  $2,071,248.  Some common
stock was issued for services, all of which has been appropriately valued at the
time of issuance.

During 1998, we issued  $400,000 of  convertible  debt together with warrants to
purchase  400,000  shares at $0.001 per share.  This debt  allowed the holder to
convert  at the lower of $1.25 or 65% of the  five-day  average  of the  closing
price of the common  stock  before the  election to  convert.  All this debt was
converted  into common stock during the nine month  period ended  September  30,
1999. We have since January 1, 1999, issued 4,549,448 shares of common stock and
raised $365,021 and converted  debentures of $360,489.  These funds were used to
further  develop our product  line,  the hiring of key personnel and for working
capital purposes.

For the nine months ended  September 30, 1999 we used $1,009,374 in cash used by
operating  activities  as  compared to  $359,696  in the  similar  period  ended
September  30,  1998.  Investing  activities  for the present  nine month period
included the  acquisition  of  equipment  in the amount of  $126,155.  Financing
activities for the nine months ended  September 30, 1999 provided  $728,703 that
included  $365,021  from the  issuance of common  stock.  For nine months  ended
September 30, 1999, cash decreased $411,114 as compared to a decrease of $39,022
in the prior year's period.


                                       22
<PAGE>


For  the  calendar  year  1998,  we used  $418,719  in  cash  used by  operating
activities as compared to $236,975 in calendar year 1997.  Investing  activities
for 1998 included the purchase and sale of  marketable  securities in the amount
of $1,320,231 and $1,203,794,  respectively,  for net proceeds of $116,437,  and
the acquisition of equipment in the amount of $34,969, thus providing $81,468 in
cash. For the prior year,  investing  activities used $182,488 from the purchase
of marketable securities for $440,320, the sale of such securities in the amount
of  $290,840,  and the  acquisition  of  equipment  in the  amount  of  $33,008.
Financing  activities for 1998 provide $709,343,  the major portion of which was
the issuance of a  convertible  debenture in the amount of $400,489 and proceeds
from stock issuance of $221,699.  For 1998, cash increased  $372,092 as compared
to an increase of $39,022 in the prior year.

Historically  we have not  generated  sufficient  revenues  from  operations  to
self-fund  our capital and  operating  requirements.  We expect that our working
capital  and  capital to grow our  business  will come from  fundings  that will
primarily include the equity placement line for $20 million arranged with Swartz
Private Equity LLC ("Swartz") subject to certain conditions. This placement will
provide  funding  for the  establishment  and  marketing  for  our new  Internet
destination  web site  and the  introduction  of our  product  lines.  We do not
anticipate  significant  funding with this investment  agreement for the present
selling season. We do expect that with the commencement of fundings in the first
quarter of 2000 which will permit more  extensive  marketing of new products and
further  development  and refinement of the features of the TOYPOP  website.  We
presently do not have any material capital  commitments other than the tools and
molds for our collectible product line. Presently,  it is anticipated that molds
for this product line will cost not more than $60,000..

With our  present  business  strategy,  we  believe we are  focusing  on the key
elements  necessary  for  us to be  both  profitable  and  successful  over  the
long-term. We have recently adopted our present strategy with the key element of
using the  Internet as a  significant  channel of  distribution  for our product
lines.  We have  focused  on the  successful  implementation  of  this  Internet
opportunity.  We believe  that we will arrange for all the  financial  resources
needed to properly execute our plan.

In our opinion,  we have  sufficient  cash to operate for the next 120 days that
will  include a limited  promotion  for this  years toy  selling  season  and to
provide product availability for our Hearthside Treasures.  We will need capital
to provide  for our  anticipated  working  capital  needs  over the next  twelve
months.  We are  presently  seeking  $1 million in equity to allow us to sustain
ourselves until we can benefit from the Swartz investment agreement.  We can not
provide any assurance that we will be successful in raising such capital as such
undertakings  are  difficult to complete  and given the lateness  within the toy
selling season may be difficult to arrange at all. Should our Internet  endeavor
become highly successful,  it will require more capital.  Should this occur, the
funding availability in the Swartz placement, if available,  which is a periodic
equity  funding that we are not permitted to entirely draw upon at any one time,
may not be sufficient to meet these  capital  needs.  If this is the case or the
Swartz  facility is unavailable,  we have  negotiated  provisions with Swartz to
permit additional  fundings outside of our obligation to them. We are optimistic
that we will be successful in obtaining  future  financing from Swartz or others
to meet our needs.


Seasonality and fluctuations in quarterly operating results

Within the toy industry,  there are significant  seasonal factors that result in
revenue and sales being  concentrated  in the last half of the calendar year. We
expect that as our product lines gain acceptance and that collectibles  become a
more significant component of our sales, some seasonality can be reduced.  Until
that occurs,  we will  experience the same season cycles within the toy industry
with which other participants are also confronted.


                                       23
<PAGE>



Inflation

Inflation has not proven to be a factor in our business  since our inception and
is not  expected to have a material  impact on our  business in the  foreseeable
future.


Investment agreement overview

On June 4, 1999, we entered into an  Investment  Agreement  with Swartz  Private
Equity,  LLC.("Swartz").  The Investment Agreement entitles us to issue and sell
our common  stock for up to an aggregate of $20 million from time to time during
a three-year period through June 3, 2002 subject to certain conditions.  This is
also referred to as a put right.  The Common Stock will be registered for resale
in a Form S-1 registration  statement to be filed in the near future.  There are
no provisions in this investment  agreement  requiring Swartz to vote shares for
or support current management in corporate governance matters.

The terms of the Amended  Investment  Agreement allow Alottafun!  to deliver Put
Notices to the investor,  at times and amounts  determined by us,  requiring the
Investor to purchase the specified  number of shares,  subject to maximum dollar
amounts and subject to limitations  based upon our trading volumes.  There is no
limit on the price of the shares provided that we, in our sole  discretion,  may
specify a minimum  price for each Put. The price of such Put is  dependent  upon
the closing  price of our common  stock.  We  determine  when and in what amount
funding will occur. The Company's discretion to determine both the timing of the
funding  and the  amount of  funding  avoids  the  conditions  that  exist  with
so-called  "toxic' or death spiral  convertible  stock issues.  The registration
statement,  once prepared,  will include the resale of the common stock issuable
upon  exercise of the warrants.  The warrants  will have an exercise  price that
resets based upon future market prices at fixed times outside of the  Investor's
control.  There are no conditions  within the control of Swartz, or which Swartz
can cause to not be satisfied. There is a limit such that the amount of a single
Put cannot exceed 9.9% of our market cap, but no limit on ownership  percentage.
We do not expect to benefit from this funding until the first  calendar  quarter
of 2000.


Put rights

In order to invoke a put right, we must have an effective registration statement
on file with the Securities and Exchange  Commission  registering  the resale of
the common shares which may be issued as a consequence of the invocation of that
put  right.  Additionally,  we must give at least  ten but not more than  twenty
business  days  advance  notice  to  Swartz  of the date on which we  intend  to
exercise a  particular  put right and we must  indicate  the number of shares of
common stock we intend to sell to Swartz. At our option, we may also designate a
maximum  dollar amount of common stock (not to exceed $2 million)  which we will
sell to Swartz during the put and/or a minimum  purchase  price per common share
at which Swartz may purchase  shares during the put. The number of common shares
sold to Swartz may not exceed 15% of the aggregate daily reported trading volume
during a period which begins on the business day  immediately  following the day
we  invoked  the put  right  and ends on and  includes  the day  which is twenty
business  days after the date we invoked the put right.  For each common  share,
Swartz will pay us the lesser of (i) the market  price for such put,  minus $.10
or (ii) 91% of the market price for the put, with that percentage  determined by
the market price in effect on the date we inform Swartz of the put(see table A).
Market  price is  defined  as the  closing  bid  price for our  common  stock on
Alottafun!'s principal market However, the market price may not be less than the
designated  minimum per share price, if any, that we indicated in our notice. If
there were no shares  traded during the  applicable  Pricing  Period,  no shares
could be Put,  and there would be no need to  determine a market  price for that
Pricing Period.


Table A

Examples  of Swartz  Common  Stock  Underwriting  at Various  Market  Prices and
examples of the corresponding  percentage of total shares of Swartz ownership as
of September 30, 1999.


                                       24
<PAGE>

<TABLE>
<CAPTION>

                                             Common Stock Market Price

                      $.50(1)  %    $1.00(1)   %   $1.11(2)    %   $2.00(3)    % $5.00(3)    %
- -------------------------------------------------------------------------------------------------------------------
<S>               <C>         <C> <C>         <C> <C>         <C> <C>         <C> <C>        <C>
Dollars Converted

$5,000,000        12,500,000  59%  5,555,555  40%  4,950,495  37%  2,747,253  25% 1,098,901  12%

$10,000,000       25,000,000  74% 11,111,111  57%  9,900,990  54%  5,494,505  40% 2,197,802  21%

$20,000,000       50,000,000  86% 22,222,222  73% 19,801,980  70% 10,989,011  57% 4,395,604  35%

</TABLE>

(1)  Conversion  at market  price  less $.10 per share (the  contracted  minimum
discount to market  price)
(2) Price at which  conversion  at market  price less $.10 per share changes
to 91% of market price
(3)  Conversion  at 91% of market price


Warrants

In partial consideration of the equity line commitment,  we issued and delivered
to Subscriber or its designated assignee warrants to purchase a total of 450,000
shares of Common Stock.  Swartz is the sole subscriber.  Each Commitment Warrant
shall be exercisable at a price,  which shall initially  equal $1.00625.  Within
five  business days after the end of each  purchase  period,  we are required to
issued and  deliver to Swartz a warrant to purchase a number of shares of common
stock equal to 15% of the common shares issued to Swartz in the applicable  put.
Each warrant will be exercisable  at a price which will initially  equal 110% of
the market price on the last day of the applicable purchase period. The exercise
price of the warrants  resets based upon the market price at fixed times outside
of the Investor's control.


Limitations and conditions precedent to our put rights

Swartz is not required to acquire and pay for any common  shares with respect to
any particular put for which:  we have announced or implemented a stock split or
combination of our stock; we have paid a common stock  dividend;  we have made a
distribution  of our common stock or of all or any portion of our assets between
the  put  notice  date  and the  date  the  particular  put  closes;  or we have
consummated a major  transaction  (including a transaction,  which constitutes a
change  of  control)  between  the  advance  put  notice  date  and the date the
particular put closes.

" Major  Transaction"  shall mean and shall be deemed to have  occurred  at such
time upon any of the following events:

         (i) a consolidation,  merger or other business  combination or event or
         transaction following which the holders of our Common Stock immediately
         preceding such consolidation,  merger,  combination or event either (i)
         no longer hold a majority of the shares of our Common  Stock or (ii) no
         longer have the ability to elect the board of  directors  (a "Change of
         Control"); provided, however, that if the other entity involved in such
         consolidation,  merger,  combination  or  event  is a  publicly  traded
         company  with  "Substantially  Similar  Trading   Characteristics"  (as
         defined below) as we and the holders of our Common Stock are to receive
         solely  Common  Stock  or no  consideration  (if we are  the  surviving
         entity)  or solely  common  stock of such  other  entity (if such other
         entity is the surviving  entity),  such transaction shall not be deemed
         to be a Major Transaction (provided the surviving entity, if other than
         us, shall have agreed to assume all  obligations  under this  Agreement
         and the Registration Rights Agreement).  For purposes hereof, an entity
         shall have Substantially Similar Trading Characteristics as ours if the
         average daily dollar  trading volume of the common stock of such entity
         is equal to or in excess of $200,000  for the 90th through the 31st day
         prior to the public announcement of such transaction;


                                       25
<PAGE>

         (ii) the sale or  transfer  of all or  substantially  all of our assets
         that  includes  both  tangible and  intangible  assets that allow us to
         operate most profitably; or

         (iii) a  purchase,  tender or  exchange  offer  made to the  holders of
         outstanding shares of' Common Stock, such that following such purchase,
         tender or exchange offer a Change of Control shall have occurred.

Swartz is  irrevocably  committed  to purchase  and is not  entitled to make any
further investment decision with regard to the $20 million.


Short sales

Swartz and its  affiliates  are  prohibited  from engaging in short sales of our
common  stock  unless  they have  received a put notice and the amount of shares
involved in a short sale does not exceed the number of shares  specified  in the
put notice.  Swartz is allowed  only to sell the number of shares that have been
put to Swartz,  after the Put Date that such  shares  are put to Swartz.  Such a
sale could be a short sale  (technically  defined as a "short exempt" sale). The
potential  profits  from short  exempt  sales is equal to the  Investor's  sales
price,  whatever  that may be when the Investor  elects to sell a portion of the
Put Shares,  less the Put Share Price (as defined in the  Investment  Agreement)
for those shares The  potential  effect on the market price is minimized  due to
the fact that the amount put is limited to 15% of the  trading  volume  over the
Pricing Period.


Cancellation of puts

We must cancel a  particular  put between the date of the advance put notice and
the last day of the pricing period if we discover an  undisclosed  material fact
relevant to Swartz's investment decision, the registration statement registering
resales of the common shares  becomes  ineffective,  or shares are delisted from
the then  primary  exchange.  However,  anytime  a Put  Cancellation  Notice  is
delivered to Investor  after the Put Date,  the Put shall remain  effective with
respect to a number of Put  Shares,  which  shall equal the lesser of (i) 15% of
the sum of the daily reported trading volume in the outstanding  Common Stock on
the  Company's  Principal  Market  during each  Evaluation  Day of the Truncated
Pricing  Period,  (ii) the number of Put Shares which,  when multiplied by their
respective  Put Share Prices,  equals the Maximum Put Dollar  Amount,  and (iii)
9.9% of the total amount of the Company's Common Stock that would be outstanding
upon  completion of the Put. As prerequisite to a Put, our Common Stock shall be
listed for and actively  trading on the OTC Bulletin Board, the NASDAQ Small Cap
Market, the NASDAQ National Market or the New York Stock Exchange.


Termination of investment agreement

We may also  terminate  our right to  initiate  further  puts or  terminate  the
Investment  Agreement  by  providing  Swartz  with notice of such  intention  to
terminate;  however,  any such  termination  will not affect any other rights or
obligations  we  have  concerning  the  Investment   Agreement  or  any  related
agreement.

Restrictive Covenants

During  the  term of the  investment  agreement  and for a  period  of one  year
thereafter,  we are  prohibited  from certain  transactions.  These  include the
issuance of any debt or equity  securities  in a private  transaction  which are
convertible or  exercisable  into shares of common stock at a price based on the
trading price of the common stock at any time after the initial issuance of such
securities or with a fixed  conversion or exercise  price subject to adjustment.
We are  also  prohibited  from  entering  into  any  private  equity  line  type
agreements similar to the investment  agreement without obtaining Swartz's prior
written approval.


                                       26
<PAGE>

Right of First Refusal

Swartz has a right of first refusal to purchase any variable  priced  securities
offered by us in any private  transaction which closes on or prior to six months
after the termination of the investment agreement.

Swartz's Right of Indemnification

We are obligated to indemnify Swartz  (including their  stockholders,  officers,
directors,  employees and agents) from all liability and losses  resulting  from
any  misrepresentations  or breaches we made in connection  with the  investment
agreement, our registration rights agreement,  other related agreements,  or the
registration statement.

ITEM 3.  DESCRIPTION OF PROPERTY

Alottafun!  leases  approximately  2,000  square  feet of space  at 141 N.  Main
Street, Suite 207, West Bend, Wisconsin,  53095, which is currently used for our
principal  executive  offices.  The lease for the offices expire on December 31,
2001. The monthly rent for the offices is approximately $900.00.

We also  lease  office  space in Hong  Kong,  which is used for our  outsourcing
operations.  The  office is  located  at the  Peninsula  Center,  67 Mody  Road,
Tsimshatsui  East,  Kowloon,  Hong Kong. In addition to the above locations,  we
also  maintain a New York office at 1178 Procan Ct,  Hewlett NY, and a office at
Flughafenstrafse  5264546,  Morfelden-Walldorf,  Germany. We pay no rent for the
offices in Hong Kong,  New York and  Germany.  In Hong Kong,  we have use of the
space  as it is in  our  supplier's  office.  In New  York,  our  office  is the
residence  of our COO,  David  Bezalel.  In  Germany,  we share an office with a
business partner of Mr. Bezalel, at no cost to Alottafun!.


ITEM 4.   SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

The  following  table  sets  forth  certain  information  with  respect  to  the
beneficial ownership known to Company of shares of Alottafun! Common Stock owned
as of June 30, 1999  beneficially by (i) each person who beneficially  owns more
than 5% of the outstanding  Common Stock, (ii) each of our directors,  (iii) the
Officers of Alottafun!,  and (iv) directors and executive officers of Alottafun!
as a group:

Name of Beneficial  Amount and Nature
Owner (3)             of Beneficial                        Percent of Class(2)
                       Ownership                          Common(5)  Preferred
                         (1)                    (6)
                       Common                Preferred
- ------------------ ------------------ ------------------  --------- ----------
Michael Porter(4)(7)    3,431,407          1,000,000        25.1        50
David Bezalel (7)       2,500,000          1,000,000        18.3        50
Gerald Couture(8)         590,000                 --         4.3        --
                   ------------------ ------------------  --------- ----------

All directors and
executive officers     6,521,407           2,000,000        47.7       100
as a group (3 persons)

          (1)  Represents  sole voting and  investment  power  unless  otherwise
               indicated.

          (2)  Based on  approximately  8,058,912 shares of Company Common Stock
               outstanding  as of June 30, 1999 plus, as to each person  listed,
               that  portion  of the  unissued  shares of Company  Common  Stock
               subject to  outstanding  options  which may be  exercised by such
               person,  and as to all  directors  and  executive  officers  as a
               group,  unissued  shares of Company  Common Stock as to which the
               members  of such  group  have  the  right to  acquire  beneficial
               ownership  upon the exercise of stock options  within the next 60
               days.

          (3)  The address of each individual is in Alottafun!'s care.

          (4)  May be deemed to be a "founder" of Alottafun!  for the purpose of
               the Securities Act.


                                       27
<PAGE>

          (5)  Excludes  10,000,000 shares reserved for issuance under our Stock
               Option Plan. See "Executive Compensation - Stock Option Plan".

          (6)  Each share of Preferred  Stock has the power to cast twenty- five
               (25) votes per share on any matters  submitted for vote or action
               by  Common  Stock  holders.  Each  share  of  Preferred  Stock is
               convertible  into 10  shares of Common  Stock.  Accordingly,  Mr.
               Porter and Mr.  Bezalel  control  the  management  and affairs of
               Alottafun!.  See "Certain Relationships and Related Transactions"
               and "Description of Securities".

          (7)  Includes  options to acquire  2,500,000  share of Common Stock at
               $.15  per  share.   See  "Executive   Compensation  -  Employment
               Agreements".


          (8)  Includes options to acquire 500,000 share of Common Stock at $.15
               per share. See "Executive Compensation - Employment Agreements".


                                       28
<PAGE>


ITEM 5.  DIRECTORS, EXECUTIVE OFFICERS,PROMOTERS AND CONTROL PERSONS


Directors and Executive Officers of the Company

The following table sets forth certain  information  with respect to each person
who is a director or an executive officer as of June 30, 1999.

     NAME                       AGE                       POSITION
     ----                       ---                       --------

Michael Porter             45            Chairman of the Board of Directors
                                         President, Chief Executive Officer

David Bezalel              48            Chief Operating Officer, Vice President
                                         Of Marketing and Director

Gerald Couture             54            Vice President of Finance, Director,
                                         Secretary

Executive  officers are elected by the Board of Directors  and serve until their
successors are duly elected and qualify, subject to earlier removal by the Board
of Directors.  Directors are elected at the annual  meeting of  shareholders  to
serve for their term and until their respective  successors are duly elected and
qualify, or until their earlier resignation,  removal from office, or death. The
remaining  directors  may fill any  vacancy  in the  Board of  Directors  for an
unexpired  term.  See "Board of Directors"  for a discussion  of the  Directors'
terms.


Business Experience of  Executive Officers and Directors

     Michael  Porter,  President  and Chief  Executive  Officer of the  Company,
founded  Alottafun!  in 1993. From 1985 through 1993, Mr. Porter  co-founded and
served as President  and Chief  Executive  Officer of  Everything's  a $1.00,  a
one-price close out variety store.  During his tenure as Chief Executive Officer
operations  expanded  from one store to sixty stores  nationally.  Subsequent to
Everything's a $1.00's merger with Value  Merchants,  Inc., Mr. Porter served as
Executive  Vice  President  of  the  international  operations.   Prior  to  his
involvement with  Everything's a $1.00, Mr. Porter practiced law in the State of
Virginia.  He received his B.A. in Political  Science from Duke University,  his
M.B.A.  from the University of South Carolina  Business School and his J.D. from
the University of South Carolina Law School.

     David Bezalel, Executive Vice President,  joined Alottafun! in May 1997. In
1991,  he founded  and  currently  serves as  President  of  Ideaforce,  Inc. an
international  premium and incentive marketing company.  Mr. Bezalel also formed
Dmooyat Character Licensing in Israel in 1992, which licenses cartoon characters
and  entertainment  characters.  He  founded  and  served  as  President  of Lev
International  Promoters,  Inc. from 1989 through 1991.  From 1990 through 1991,
Mr. Bezalel also worked for General Motors.  Mr. Bezalel is a graduate of Hebrew
University with a Bachelor's degree in Mass Communications and Marketing.

     Gerald Couture, Vice President of Finance, began working for Alottafun!  in
March 1998. In addition to his  responsibilities  for  Alottafun!,  Mr.  Couture
maintains a financial  consulting practice,  as Couture & Company,  Inc., a firm
founded in 1977,  that  specializes  in  providing  consulting  services to high
potential  companies,  including services relating to public offerings,  mergers
and  acquisitions,  venture capital  investing,  crisis management and corporate
restructurings.  Prior to his consulting  career, Mr. Couture worked for several
years as an engineer for General Electric Company in the nuclear power field and
Rohm & Haas Company in the chemical industry.  He received a Bachelor of Science
in Chemical  Engineering  from the  University  of  Massachusetts  and an MBA in
Finance from Temple University,  Philadelphia.  Mr. Couture will work for us 480
hours per year or approximately 40 hours per month.


                                       29
<PAGE>

Board of Directors

Our  Bylaws fix the size of the Board of  Directors  at no fewer than one and no
more than seven members, to be elected annually by a plurality of the votes cast
by the holders of Common  Stock,  and to serve until the next annual  meeting of
stockholders and until their successors have been elected or until their earlier
resignation  or  removal.  Currently,  there are three  (3)  directors  who were
elected on April 20, 1999.


Key Employee

Thomas J. Rathsack, Vice President of Sales and Marketing,  joined Alottafun! in
August,  1998.  Prior to joining us, he was the Director of  Sales/Marketing  of
Hearts N' Home,  a division  of the  Strombecker  Corp.-Tootsie  Toys.  Prior to
working at Hearts N' Rome, Mr.  Rathsack was Vice  President of  Sales/Marketing
for Globe Toys,  Inc.  Mr.  Rathsack  received  his B.S. in  Education  from the
University of Wisconsin.


                                       30
<PAGE>


ITEM 6.  EXECUTIVE COMPENSATION

Executive Compensation

The following  table shows the  compensation  paid or accrued by us for the year
ended December 30, 1998, to or for the account of the Chief  Executive  Officer.
No other  executive  officers  received an annual  salary and bonus in excess of
$100,000 or more during the stated period. Accordingly, the summary compensation
table does not include compensation of other executive officers.

                                            SUMMARY COMPENSATION TABLE

<TABLE>
<CAPTION>

                                    Annual Compensation                Long-Term Compensation Awards

                                                                   Restricted
                                                   Other Annual    Stock        Options/   LTIP       All Other
Name & Principal               Salary     Bonus    Compensation    Award(s)     SARs       Payouts    Compensation
Position              Year      ($)        ($)          ($)           ($)         (#)         ($)          ($)
- -------------------- ------- ---------- --------- --------------- ----------- ----------- ----------- ---------------

<S>                  <C>     <C>        <C>       <C>             <C>         <C>         <C>         <C>
Michael Porter
President, CEO       1998     89,561       --           --            --          --          --            --

                     1997     74,371       --           --            --          --          --            --

</TABLE>

- ------------------------

(1)      Excludes  options to acquire up to  2,500,000  shares at $.15 per share
         issued to Mr. Porter in January 1999.  See "Certain  Relationships  and
         Related Transactions."


Employment and Other Agreements

In January  1999,  we entered into written  employment  agreements  with Michael
Porter  and David  Bezalel.  Each  employment  agreement  has a term of five (5)
years.  Each  employment  agreement  has annual base  compensation  beginning at
$75,000 annually starting May 31, 1999 and increasing $10,000 per year to annual
compensation of $115,000 for 2004.

Each executive has the right,  at his election,  to receive  compensation in the
form of our  restricted  common  stock valued at 50% of the closing bid price as
such stock as of the date of executive's election. Each executive is entitled to
bonuses as approved by our Board of Directors and reimbursement for ordinary and
necessary business expenses.

Upon execution of each agreement, each executive was granted non-qualified stock
options to purchase 2,500,000 shares of our Common Stock at an exercise price of
$.15 per share. These options were immediately  exercisable,  contain a cashless
exercise  provision,  and  have an  exercise  period  of ten  (10)  years.  Each
executive's  employment  agreement provides for an automobile  allowance of $800
per month.

In January 1999, we also entered into a written employment agreement with Gerald
Couture.  This  employment  agreement  has a term of five (5)  years  and has an
annual base  compensation  of $60,000 for 480 hours of  employment  per year. As
consideration for this employment  agreement,  Mr. Couture received an option to
purchase  500,000 shares of our common stock over a ten-year period at $0.15 per
share.  These  options may be  immediately  exercisable  and contain a cash-less
exercise provision.

During the term of these  employment  agreements,  each executive  agrees not to
compete in the  Collectible Toy business.  The agreements  provide for severance
payments  equal to 299% of the  annual  base  compensation  then due under  each
agreement  in the event  there is a "change  of  control"  , as  defined  in the
agreement, and the executive is subsequently terminated without cause. If Swartz
eventually  obtains  sufficient  shares to  qualify  as a "change  in  control",
Alottafun! is still obligated to pay severance payments.


                                       31
<PAGE>


A "Change of Control"  shall be deemed to have taken  place if any person  other
than Executive  Officers,  collectively or  immediately,  including a "group" as
defined in Section 13(d)(3) of the Securities  Exchange Act of 1934, as amended,
becomes the owner or beneficial owner of our securities  having more than 50% of
the combined  voting power of our then  outstanding  securities that may be cast
for the election of our directors.  A "Change of Control" shall not be deemed to
have  occurred  if the  person  who  becomes  the  owner of more that 50% of the
combined voting power is the Executive or an entity (or entities)  controlled by
the Executive.


Incentive Stock Option Plan

We have in effect a stock option plan,  which  authorizes the grant of incentive
stock options under Section 422 of the Internal  Revenue Code (the "Plan").  The
Plan was  adopted in  January,  1999.  A total of  10,000,000  shares  have been
reserved for issuance  under the Plan. As of May 1, 1999,  5,575,000  options to
purchase a total of 5,575,000 shares at $.15 a share were issued and outstanding
under the Plan.

The Plan provides that (a) the exercise price of options  granted under the Plan
shall not be less than the fair market  value of the shares on the date on which
the option is granted  unless an employee,  immediately  before the grant,  owns
more than 10% of the total  combined  voting  power of all  classes  of stock of
Alottafun!  or any subsidiaries,  whereupon the exercise price shall be at least
110% of the fair  market  value of the shares on the date on which the option is
granted;  (b) the term of the option may not exceed ten years and may not exceed
five years if the employee owns more than 10% of the total combined voting power
of all classes of stock of Alottafun! or any subsidiaries immediately before the
grant;  (c) the shares of stock may not be disposed of for a period of two years
from the date of grant of the  option  and for a period  of one year  after  the
transfer  of such shares to the  employee;  and (d) at all time from the date of
grant of the option and ending on the date three  months  before the date of the
exercise,  the  employee  shall be employed by  Alottafun!,  or our  subsidiary,
unless  employment  is  terminated  because of  disability,  in which cased such
disabled  employee  shall be employed from date of grant to a year preceding the
date of exercise, or unless such employment is terminated due to death.


Director Compensation

A director who is an employee  receives no additional  compensation for services
as  director  or  for  attendance  at  or   participation   in  meetings  except
reimbursement of out-of-pocket  expenses and options.  Outside directors will be
reimbursed  for  out-of-pocket  expenditures  incurred in attending or otherwise
participating  in  meetings  and may be issued  stock  options  for serving as a
director. We have no other arrangements regarding compensation for services as a
director.


ITEM 7.   CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

Alottafun!  was  originally  formed  as a  Wisconsin  corporation  in  1993.  In
September, 1998, we reincorporated as a Delaware corporation. In connection with
this reincorporation  from Wisconsin to Delaware,  our Articles of Incorporation
were  amended  to  provide  for the  issuance  of  25,000,000  shares,  of which
5,000,000 shares were designated as Preferred Stock and 20,000,000 designated as
Common  Stock.  In June 1999, we amended our  Certificate  of  Incorporation  to
provide for the issuance of 55,000,000  shares,  of which  5,000,000  shares are
Preferred Stock and 50,000,000 Common Stock.

Mr. Porter,  our founder,  was originally  issued  1,200,000  shares for nominal
consideration.  Mr. Porter has transferred 350,000 shares of our Common Stock he
owns  to   unaffiliated   individuals  in   satisfaction   of  certain   Company
indebtedness, more fully described below.


                                       32
<PAGE>


Mr.  Porter and Mr.  Bezalel are currently the holders of record of 2,000,000 of
Series A Preferred Stock.  Each individual owns 1,000,000 shares of the Series A
Preferred  Stock and are parties to a Preferred  Stockholders  Agreement,  dated
February 20, 1999.  Neither Mr.  Porter nor Mr.  Bezalel may convert,  sell,  or
transfer the Preferred  Stock without giving the other a right of first refusal.
However, Mr. Porter or Mr. Bezalel may pledge or encumber his Series A Preferred
Stock if the proceeds of such loan,  which is secured by such stock,  is used by
or advanced to Alottafun!.  In the event of the death, disability or termination
of employment for any reason,  the voting rights of the Series A Preferred Stock
shall transfer to either Mr. Porter or Mr.  Bezalel.  Mr. Porter and Mr. Bezalel
each agree to vote all of their shares of Preferred Stock to elect each other as
our directors.

In connection  with the  Preferred  Stockholders  Agreement,  Mr. Porter and Mr.
Bezalel each agree that during the term of the  agreement  and for a period of 2
years after the sale or transfer  of the Series A Preferred  Stock that  neither
individual will enter into any business that competes with the products  offered
by Alottafun!.

The Series A Preferred Stock held by Mr. Porter and Mr. Bezalel has the right to
cast 25 votes per share on all matters submitted to the vote of other holders of
Common  Stock.  The Series A  Preferred  Stock was issued to Mr.  Porter and Mr.
Bezalel,  our founders,  to assure complete and unfettered control of Alottafun!
by our  founders  during our  formative  stages.  The  issuance  of the Series A
Preferred Stock  constitutes an  anti-takeover  device since the approval of any
merger or  acquisition  of  Alottafun!  will be  completely  dependent  upon the
approval of Mr. Porter and Mr. Bezalel.

Each share of the Series A Preferred Stock is convertible  into 10 shares of our
Common Stock depending on certain Company performance milestones by the election
of either Mr. Porter or Mr.  Bezalel.  If either Mr. Porter or Mr. Bezalel elect
to convert  the Series A  Preferred  Stock into  Common  Stock,  their  relative
ability to control  the  affairs of  Alottafun!  would be reduced  because  upon
conversion,  the Common Stock,  which replaces the Preferred  Stock,  would only
have one (1) per share as opposed to 25 votes per share.

Prior to filing  this Form  10-SB,  Mr.  Porter  and Mr.  Bezalel  entered  into
employment  agreements  which  provide  for annual base  compensation  and other
benefits. In connection with each individual's employment agreement,  Alottafun!
agreed to issue options to acquire up to 2,500,000 shares of our Common Stock at
an  exercise  price of $.15 per share,  which was the fair  market  value of our
Common  Stock  underlying  such  options  as of the  date  of  each  executive's
employment agreement. See "Executive Compensation - Employment Agreements".

During fiscal year 1997, Alottafun! paid Mr. Bezalel $16,000 in consulting fees.
We paid Mr. Bezalel $15,500 as consulting fees.

In  May of  1996,  Mr.  Porter  personally  assumed  approximately  $186,000  of
Alottafun!'s  trade debt to an unaffiliated  party. Mr. Porter pledged his stock
in Alottafun! as security for this debt. Mr. Porter was issued 400,000 shares of
common stock for this debt  assumption.  The fair market value of this stock was
equal to the amount of the reported  debt or $186,000.  As a result of this note
payable  assumption,  there  was no note or  interest  payable  on  Alottafun!'s
balance  sheets,  for this  particular  obligation,  as of December 31, 1997 and
1998.  Mr. Porter  subsequently  defaulted on this  obligation  and did not make
payments under his note as required.  On March 31, 1999, Mr. Porter entered into
a Stock Surrender  Agreement in which he agreed to deliver 325,000 shares of his
personally owned Company Common Stock to this unaffiliated individual.  To date,
this  individual  has sold  220,000  shares for $220,000 of  consideration.  The
individual  still retains  105,000  shares of common stock that was delivered to
him as part of this agreement.

In March  1998,  we engaged  Gerald  Couture of  Couture & Company,  Inc.,  as a
consultant and  subsequently  in January 1999 expanded his  responsibilities  to
serve as our Chief  Financial  Officer.  Mr. Couture  entered into an employment
agreement  with  Alottafun!  in January  1999.  Previously,  for his  consulting
services,  we issued Mr. Couture 60,000 shares of our restricted  Common Stocks.
An  additional  30,000 shares of Common Stock was issued to Couture & Company in
connection with additional  services required in connection with the preparation
and filing of this Form 10-SB and our periodic  reporting  obligations under the
1934 Act, and the management of Alottafun! believes that all of the transactions
with our officers,  directors or affiliates  were fair and in the best interests
of Alottafun!, such transactions may not necessarily have been on the same terms
as if negotiated from unaffiliated third parties.  However,  management believes


                                       33
<PAGE>

that these terms are no less favorable than those that would have been available
from   unaffiliated   third  parties.   Although  no  other   transactions   are
contemplated,  it is Alottafun!'s  policy that all future  transactions with our
officers,  directors or affiliates  would be approved by members of our board of
directors  not having an  interest in the  transaction,  and will be on terms no
less favorable than could be obtained from unaffiliated third parties.


ITEM 8.   DESCRIPTION OF SECURITIES


Common Stock

The authorized capital stock consists of 50,000,000 shares of common stock, $.01
par value ("Common Stock"),  and 5,000,000 of preferred stock,  $.0001 par value
("Preferred  Stock"),  issuable  in series.  The  following  description  of our
capital stock is subject to and qualified in its entirety by our  Certificate of
Incorporation  and Bylaws,  which are included as exhibits to this  registration
statement and by the provisions of applicable Delaware law.

As  of  September  30,  1999,  there  were  8,357,481  shares  of  Common  Stock
outstanding,  held of record by approximately 151  stockholders.  We hold 24,400
shares as treasury  stock.  In addition,  as of September  30, 1999,  there were
5,575,000  shares of Common  Stock  subject to  outstanding  options and 700,000
shares of Common Stock subject to outstanding warrants.

The holders of Common Stock are entitled to one vote per share for the selection
of directors and all other  purposes and do not have  cumulative  voting rights.
However,  Mr.  Porter and Mr.  Bezalel,  through  their  holdings  of the voting
Preferred  Stock,  control the affairs of Alottafun!,  including the election of
directors.  The holders of Common Stock are entitled to receive  dividends when,
as,  and if  declared  by the  Board  of  Directors,  and  in the  event  of the
liquidation by  Alottafun!,  to receive  pro-rata,  all assets  remaining  after
payment of debts and expenses and liquidation of the preferred stock. Holders of
the Common Stock do not have any pre-emptive or other rights to subscribe for or
purchase  additional shares of capital stock, no conversion rights,  redemption,
or sinking-fund  provisions.  In the event of dissolution,  whether voluntary or
involuntary,  of Alottafun!, each share of the Common Stock is entitled to share
ratably  in the  assets  available  for  distribution  to  holders of the equity
securities after satisfaction of all liabilities.  All the outstanding shares of
Common Stock are fully paid and non-assessable.

Approximately  1,021,407 shares of our common stock are currently  available for
resale  pursuant  to Rule  144.  The  possibility  of future  sales by  existing
stockholders under Rule 144 or otherwise,  may, in the future, have a depressive
effect on the market price of our common stock,  and such sales, if substantial,
might also adversely affect our ability to raise additional capital.

Generally under Rule 144, a person holding restricted securities for a period of
one (1) year may, if there is adequate public information  available  concerning
the company,  sell every three (3) months in ordinary brokerage  transactions or
transactions  with a market  maker an  amount  equal to the  greater  of (a) one
percent (1%) of the company's outstanding stock or (b) the average weekly volume
of sales during the 4 calendar weeks preceding the sale. Rule 144 does not limit
the amount of restricted  securities,  which a person who is not an affiliate of
the company may sell after 2 years.  Affiliate  sales under Rule 144 are subject
to such volume limitations regardless of the length of the holding period. Sales
under Rule 144, may, in the future, have a depressive effect on the market price
of our  securities.  In addition,  future  sales of our common stock  underlying
outstanding options or warrants pursuant to Rule 144 or otherwise, could depress
the  market  price of our  common  stock.  We are  unable to  predict  when such
options,  warrants or other  commitments  to purchase  our common stock would in
fact be exercised.


Our transfer agent is Manhattan  Transfer  Registrar Company of Lake Ronkonkoma,
New York.


                                       34
<PAGE>


Preferred Stock

Our Board of Directors  (without  further action by the  shareholders),  has the
option to issue from time to time authorized un-issued shares of Preferred Stock
and determine the terms,  limitations,  residual rights, and preferences of such
shares. We have the authority to issue up to 5,000,000 shares of Preferred Stock
pursuant  to  action  by  our  Board  of  Directors.  As of  the  date  of  this
registration  statement,  we have  outstanding  2,000,000  shares  of  Series  A
Preferred  Stock.  One  million of these  shares are held by Mr.  Porter and the
other one million are held by Mr. Bezalel.  Each share of the Series A Preferred
Stock has the  right to cast 25 votes per share on each and any  matter on which
the Common Stock is entitled to vote.  Accordingly,  Mr. Porter and Mr.  Bezalel
are able to control the affairs and operations of Alottafun!  including, but not
limited  to,   election  of  directors,   sale  of  assets  or  other   business
opportunities.  The Series A Preferred Stock has no dividend rights,  redemption
provisions,  sinking fund provisions or preemptive rights. However, the Series A
Preferred  Stock  holders  have the  right to  convert  each  share of  Series A
Preferred  Stock  into  ten (10)  shares  of our  Common  Stock  based  upon the
following  targets.  Each  one-half  (1/2) share of Series A Preferred  Stock is
convertible into five (5) shares of Common Stock. For example, we currently have
2,000,000 Series A Preferred shares outstanding,  which would convert to a total
of 10,000,000  shares of common stock at such time as the Corporation  generated
$5,000,000  of annual  revenues in any twelve month period.  Each  remaining one
half (1/2) share of Series A Preferred  Stock is convertible  into an additional
five (5)  shares  of  Common  Stock at such  time as the  Corporation  generates
$10,000,000 in annual revenues in any twelve month period.

In the future,  our Board of Directors  has the  authority  to issue  additional
shares of Preferred Stock in series with rights, designations and preferences as
determined  by the Board of  Directors.  When any shares of Preferred  Stock are
issued,  certain rights of the holders of Preferred  Stock may affect the rights
of the holders of Common Stock. The authority of the Board of Directors to issue
shares of Preferred  Stock with  characteristics  which it  determines  (such as
preferential voting,  conversion,  redemption and liquidation rights) may have a
deterrent  effect on persons  who might wish to take a takeover  bid to purchase
our shares at a price,  which might be attractive to our shareholders.  However,
the Board of  Directors  must  fulfill its  fiduciary  obligation  to us and our
shareholders in evaluating an takeover bid.


Certain Provisions of the Certificate of Incorporation and Bylaws

Our Certificate of Incorporation  provides that no directors shall be personally
liable to  Alottafun!  or our  stockholders  for monetary  damages for breach of
fiduciary  duty as a  director  except as limited by  Delaware  law.  Our Bylaws
provide that we shall indemnify to the full extent authorized by law each of our
directors  and  officers  against  expenses  incurred  in  connection  with  any
proceeding  arising by reason of the fact that such person is or was an agent of
the corporation.

Insofar as indemnification  for liabilities may be invoked to disclaim liability
for  damages  arising  under the  Securities  Act of 1933,  as  amended,  or the
Securities  Act of  1934,  (collectively,  the  "Acts")  as  amended,  it is the
position of the Securities and Exchange Commission that such  indemnification is
against public policy as expressed in the Acts and are therefore, unenforceable.


Delaware  Anti-Takeover  Law and Our  Certificate  of  Incorporation  and  Bylaw
Provisions

Provisions of Delaware law and our Certificate of Incorporation and Bylaws could
make more  difficult  our  acquisition  by a third  party and the removal of our
incumbent  officers and  directors.  These  provisions,  summarized  below,  are
expected to discourage  coercive takeover practices and inadequate takeover bids
and to  encourage  persons  seeking to acquire  control of  Alottafun!  to first
negotiate  with us. We believe that the benefits of increased  protection of our
ability to negotiate with proponent of an unfriendly or unsolicited  acquisition
proposal  outweigh the  disadvantages  of discouraging  such proposals  because,
among other things, negotiation could result in an improvement of their terms.


                                       35
<PAGE>

We are subject to Section 203 of the Delaware  General  Corporation  Law,  which
regulates corporate acquisitions.  In general,  Section 203 prohibits a publicly
held  Delaware  corporation  from engaging in a "business  combination"  with an
"interested  stockholder"  for a period of three  years  following  the date the
person became an interested stockholder, unless:

         -        the Board of Directors  approved the transaction in which such
                  stockholder became an interested stockholder prior to the date
                  the interested stockholder attained such status;

         -        upon  consummation  of the  transaction  that  resulted in the
                  stockholder's  becoming an interested  stockholder,  he or she
                  owned  at least  85% of the  voting  stock of the  corporation
                  outstanding at the time the transaction  commenced,  excluding
                  shares owned by persons who are directors  and also  officers;
                  or

         -        on or  subsequent  to such date the  business  combination  is
                  approved by the Board of Directors and authorized at an annual
                  or special meeting of stockholders.

A "business  combination"  generally includes a merger,  asset or stock sale, or
other   transaction   resulting  in  a  financial   benefit  to  the  interested
stockholder.  In general, an "interested  stockholder" is a person who, together
with  affiliates  and  associates,  owns,  or within  three  years  prior to the
determination  of  interested  stockholder  status,  did own, 15% or more of the
corporation's voting stock.


Warrants

As of September 30, 1999, there are warrants  outstanding to purchase a total of
700,000 shares of Common Stock at a price of $1.00625 per share.  The holders of
these  warrants  are  entitled  to  piggyback   registration  rights  under  the
Securities  Act  subject  to  limitations  specified  in the  agreement  between
Alottafun! and the warrant holders. We will bear all registration expenses other
than underwriting  discounts and commissions.  All registration rights terminate
at such  time as the  holders  are  entitled  to sell all of our  shares  in any
three-month period under Rule 144 of the Securities Act.


                                       36
<PAGE>



PART II

ITEM 1. MARKET PRICE OF AND  DIVIDENDS  ON THE  REGISTRANT'S  COMMON  EQUITY AND
OTHER SHAREHOLDER MATTERS

Market Price of the Registrant's Common Stock

         The  Common  Stock is traded in the  over-the-counter  market in the so
called  "pink  sheets," or on the  "Electronic  Bulletin  Board" of the National
Association  of Securities  Dealers,  Inc. (the "NASD") under the symbol "ALFN."
The transfer  agent and  registrar  for the Common  Stock is Manhattan  Transfer
Registrar  Company of Lake Ronkonkoma,  New York. The following table sets forth
for the periods  indicated the high and low sale prices for shares of the Common
Stock as reported on the OTC.  These  quotations  reflect  inter-dealer  prices,
without retail mark-up,  mark-down or commission,  and may not represent  actual
transactions.

                                                 Sales Price (1)
                                                 ---------------
                                        High                       Low
                                        ----                       ---
                   1997
         Fourth Quarter                 5 1/8                      1 5/16
         Third Quarter                  5                          1 7/8

                  1998
         Fourth Quarter                 1 1/2                      5/32
         Third Quarter                  2 1/16                     7/8
         Second Quarter                 2 5/8                      9/16
         First Quarter                  3                          1

                  1999
         First Quarter                  3 1/4                      1/8
         Second Quarter                 1 3/4                      13/16
         Third Quarter                  1 3/4                      5/8

(1)  Our Common Stock began trading on approximately March 11, 1997. There is no
     trading market for our warrants.

Alottafun!'s  common stock is not listed on NASDAQ,  but is currently  traded in
the  over-the-counter  market in the so called  "pink  sheets," of the  National
Association of Securities Dealers, Inc. (the "NASD").  Accordingly,  an investor
may find it more  difficult to dispose of, or obtain  accurate  quotations as to
the market  value of the common  stock.  Further,  in the  absence of a security
being quoted on NASDAQ,  a market price of at least $5.00 per share or a company
having in excess of $4,000,000 in net tangible  assets,  trading in Alottafun!'s
securities may be covered by a Securities and Exchange  Commission  ("SEC") rule
that imposes  additional sales practice  requirements on broker-dealers who sell
such  securities to persons  other than  established  customers  and  accredited
investors  (generally  institutions  with net worth in excess of  $1,000,000  or
annual income  exceeding  $200,000 or $300,000  jointly with their spouse).  For
transactions  covered  by the  rule,  the  broker-dealer  must  make  a  special
suitability  determination for the purchaser and receive the purchasers' written
agreement to the transaction prior to the sale.  Consequently,  the rule affects
the ability of  broker-dealers  to sell our  securities  and also may affect the
ability of purchasers in this offering to sell their securities in the secondary
market.

Previously,  the SEC adopted seven rules ("Rules") under the Securities Exchange
Act  of  1934   requiring   broker/dealers   engaging  in  certain   recommended
transactions with their customers in specified equity securities  falling within
the definition of "penny stock"  (generally  non-NASDAQ  securities priced below
$5.00 per share) to provide to those customers  certain  specified  information.
Unless  the  transaction  is exempt  under the Rules,  broker/dealers  effecting
customer transactions in such defined penny stocks are required to provide their
customers  with: (1) a risk disclosure  document;  (2) disclosure of current bid
and  ask  quotations,  if  any;  (3)  disclosure  of  the  compensation  of  the
broker/dealers and its sales person in the transaction;  and (4) monthly account
statements  showing the market value of each penny stock held in the  customer's
account.


                                       37
<PAGE>


Recent changes to Rule 15c2-11 require that companies, such as Alottafun!,  must
be reporting issuers under Section 12(g) of the Securities Exchange Act of 1934,
as amended in order to maintain trading  privileges on the "Electronic  Bulletin
Board".  As such our  failure  to obtain  clearance  of this  Form  10-SB or our
inability to file form 10-K's, and other reports required under Section 12(g) on
a timely basis would adversely effect the  marketability of our securities.  Our
common  stock  currently  trades on the "Pink  Sheets"  and will no qualify  for
trading  privileges in the  "Electronic  Bulletin  Board" until the staff of the
Commission notifies the staff of the NASD that there are no more comments on the
Form 10-SB.

As a result of the aforesaid rules regulating penny stocks, the market liquidity
for Alottafun!'s securities could be severely adversely affected by limiting the
ability of broker-dealers to sell our securities and the ability of shareholders
sell their securities in the secondary market.


Dilution and Absence of Dividends

We have not paid any cash  dividends on our common or preferred  stock and we do
not  anticipate  paying  any such  cash  dividends  in the  foreseeable  future.
Earnings, if any, will be retained to finance future growth. We may issue shares
of common  stock and  preferred  stock in private or public  offerings to obtain
financing,  capital  or  to  acquire  other  businesses  that  can  improve  our
performance and growth.  Issuance and or sales of substantial  amounts of common
stock could adversely affect prevailing market prices of our common stock.

The Nasdaq rules  regarding  so called  "death  spiral" or "toxic"  convertibles
address the problems  that are created  when a large  dollar  amount of "forward
priced" convertible securities are converted into common stock, at a undesirably
low conversion  prices, at times and in amounts that are chosen by the investor.
The Swartz Equity Line structure  helps  alleviate  these problems by giving the
Company sole  discretion  as to the time and amount of each Put. If the price is
undesirably  low at a given time,  the Company can simply chose to delay the Put
indefinitely.

Another purported problem with the forward priced securities is that they create
the  potential  for the  issuance of a virtually  unlimited  number of shares of
common stock,  potentially  violating the Nasdaq Rules that require  shareholder
approval for  issuances  of more than 20% of the  Company's  outstanding  common
stock. The Investment  Agreement for the Equity Line transaction deals with this
problem by  prohibiting  the  issuance  of any  shares in excess of 20%  without
shareholder approval.

Accordingly,  although the Equity Line securities are forward priced, safeguards
are in place to assure that the  placement  (i) does not create the  involuntary
and  unlimited   dilution   problems  that  can  result  from  a  "death  spiral
convertible" and (ii) does not violate the Nasdaq 20% Rule.


                                       38
<PAGE>



ITEM 2. LEGAL PROCEEDINGS

To the best  knowledge of management  there are no pending or  threatened  legal
proceedings, which would have a material adverse effect on Alottafun!.



                                       39
<PAGE>



ITEM 3. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS

        None.


                                       40
<PAGE>



ITEM 4. RECENT SALES OF UNREGISTERED SECURITIES


For the 12 months  ended,  December 31, 1998, we raised  approximately  $222,000
through  the sale of 849,694  shares of our  Common  Stock to  approximately  26
unaffiliated  investors.  For the period commencing  January 1st through May 1st
1999,  we sold an  additional  941,979  shares of  Common  Stock,  which  raised
approximately $321,511. As of May 1, 1999, warrants to acquire 700,000 shares of
our  Common  Stock at  $1.00625  are  outstanding.  We  relied  upon Rule 504 of
Regulation D and Section 4(2) for the issuance of these securities.

In December,  1998, we entered into a $300,000  Convertible  Debenture Agreement
with  Lampton,  Inc. and a $100,000  Convertible  Debenture  Agreement  with GEM
Management  Limited.  These  debentures  provided for a conversion at 65% of the
average  closing  bid price  for the 5 trading  days  prior to  conversion.  All
$400,000  of the  convertible  debentures  held by GEM  Management  Limited  and
Lampton,  Inc.  were  converted  into a total of 3,931,211  shares of our Common
Stock  at  an  average  conversion  price  of  $.10  In  connection  with  these
debentures,  we issued warrants to acquire  approximately  411,000 shares of our
Common  Stock at an  exercise  price  of  $0.001.  We  relied  upon  Rule 504 of
Regulation D and Section 4(2) for the issuance of these securities.

In  connection  with the  execution of their  employment  agreements in January,
1999,  Mr.  Porter and Mr.  Bezalel were each  granted  options to acquire up to
2,500,000  shares of the Common Stock at an exercise price of $.15 per share. In
addition,  Mr.  Couture was granted an option to acquire  500,000  shares of the
Common Stock also at an exercise  price of $.15. We relied upon Section 4(2) for
the  issuance of these  securities.  See  "Executive  Compensation  - Employment
Agreements".

In April,  1999,  Mr.  Porter  agreed to transfer  325,000  shares of Alottafun!
Common Stock he owns to an unaffiliated party as part of an agreement to satisfy
obligations  of Alottafun!  he personally  assumed in 1996.  The resale of these
shares in  satisfaction  of this  indebtedness  pursuant to Rule 144 may have an
adverse effect on the market price of our Common Stock.

In January,  1999,  we issued an  aggregate of 90,000  shares of our  restricted
Common Stock to Couture & Company in connection  with  consulting  services.  We
relied upon  Section  4(2) for the  issuance of these  securities.  See "Certain
Relationships and Related Transactions".

In August,  1999,  we issued an  aggregate of 155,000  shares of our  restricted
Common Stock in connection with software  development services for the company's
Toypop.com  Internet  site.  We issued  Macdonald  Harris and  Associates,  Ltd.
125,000  shares  and  Think  Innovative  Media,  Inc.  30,000  shares  for these
services. We relied upon Section 4(2) for the issuance of these securities.

We issued 7,500 shares of our Common Stock to outside general  corporate counsel
in 1997 as partial payment for fees. We have also agreed to issue  approximately
20,000  additional  shares for services in connection  with this Form 10-SB.  We
relied upon Section 4(2) for the issuance of these securities.

In June,  1999, we issued warrants to acquire 450,000 shares of our Common Stock
at an exercise  price of $1.00625 to Swartz  Private  Equity LLC. These warrants
contain  certain  registration  rights,   anti-dilution  and  cashless  exercise
conversion  provisions.  We relied upon  Section  4(2) for the issuance of these
securities.  In addition,  In June,  1999,  we issued  warrants to acquire up to
250,000  shares of our Common Stock at an exercise price of $1.00625 to Dunwoody
Brokerage  Services,  Inc. an affiliate of Swartz  Private Equity LLC. We relied
upon Section 4(2) for the issuance of these securities.

We have 10,000,000 of our Common Stock reserved for issue under our Stock Option
Plan.

In  February  1999,  Mr.  Porter and Mr.  Bezalel  entered  into a  stockholders
agreement with Alottafun!  in connection with issuance of 1,000,000  shares each
to Mr. Porter and Mr. Bezalel of Series A Voting Preferred  Stock.  These shares
were  issued for nominal  consideration.  We relied  upon  Section  4(2) for the
issuance of these securities. See "Description of Securities - Preferred Stock".


                                       41
<PAGE>

For all  above  enumerated  transactions,  we  relied  upon  various  exemptions
afforded by Section  4(2) and Section  3(b) of the  Securities  Act of 1933,  as
amended  ("Securities  Act") as an  exemption  available  from the  registration
requirements  of Section 5 of the Securities Act for  transactions  by an issuer
not  involved in a public  offering.  We have relied upon the Rule 504  offering
exemption  promulgated  under  Regulation D of the  Securities  Act prior to the
repeal of this rule in April 1999. No  advertising or general  solicitation  was
employed  by us in  the  offering  of  any of  our  securities.  All  purchasers
represented in a manner satisfactory to Alottafun!,  that they were "accredited"
or  otherwise  sophisticated  based upon  underlying  subscription  and purchase
agreements.  All  purchasers had access to information we deem necessary to make
an informed investment decision.

As of September 30, 1999, we had  approximately  8,357,481  shares of our Common
Stock  outstanding.  Of  this  amount,  approximately  6,393,914  shares  may be
considered  freely tradable under the Securities Act. The remaining  approximate
1,632,067  shares of  Alottafun!'s  outstanding  Common  Stock  are  "restricted
securities",  including  shares held by officers and directors,  as that term is
defined under Rule 144 promulgated under the Securities Act.

Generally under Rule 144, a person holding restricted securities for a period of
one (1) year may, if there is adequate public information  available  concerning
the  Company,  sell every three  months in ordinary  brokerage  transactions  or
transactions with a market maker an amount equal to the greater of (a) 1% of the
Company's  then  outstanding  stock or (b) the  average  weekly  volume of sales
during the four calendar weeks  preceding the sale.  Rule 144 does not limit the
amount of restricted  securities,  which a person who is not an affiliate of the
Company may sell after two years.  Affiliate sales under Rule 144 are subject to
such volume  limitations  regardless of the length of the holding period.  Sales
under Rule 144 may, in the future,  have a depressive effect on the market price
of the Company's securities should a public market develop.

In addition to sales  subject to resale  pursuant  to Rule 144,  Alottafun!  has
approximately  6,250,000  warrants,   options  or  other  commitments  to  issue
6,250,000 shares of Common Stock outstanding.  In addition, each share of Voting
Preferred Stock held by Mr. Porter and Mr. Bezalel is convertible into 10 shares
of Common Stock. If we elect to draw upon the Swartz equity credit  facility,  a
substantial  number of  additional  shares of  Common  Stock  would be issued at
unknown values. The exercise of such options,  warrants, or other commitments to
acquire  our Common  Stock  could have a  potentially  depressive  effect on the
market value of the Common  Stock.  We are unable to predict when such  options,
warrants  or other  commitments  to purchase  our Common  Stock would in fact be
exercised.



                                       42
<PAGE>



ITEM 5.   INDEMNIFICATION OF OFFICERS AND DIRECTORS

Liability and Indemnification of Officers and Directors

Delaware General Corporation Law (the "DGCL") provides that "a corporation shall
have power to indemnify  any person who was or is a party or is threatened to be
made a party to any threatened, pending or completed action, suit or proceeding,
whether civil,  criminal,  administrative or investigative (other than an action
by or in the right of the corporation) by reason of the fact that he is or was a
director,  officer,  employee or agent of the  corporation,  partnership,  joint
venture,  trust or other  enterprise,  against  expenses  (including  attorneys'
fees),  judgments  fines and amounts paid in settlement  actually and reasonably
incurred by him in connection  with such action,  suit or proceeding if he acted
in good faith and in a manner he reasonably  believed to be in or not opposed to
the best interests of the corporation,  and, with respect to any criminal action
or proceeding, had no reasonable cause to believe his conduct was unlawful. With
respect  to  derivative  actions,  the DGCL  provides  in  relevant  part that a
corporation shall have power to indemnify any person who was or is a party or is
threatened to be made a party to any threatened,  pending or completed action or
suit by or in the right of the  corporation  to procure a judgment  in its favor
(by reason of his service in one of the  capacities  specified in the  preceding
sentence) against expenses  (including  attorney's fees) actually and reasonably
incurred by him in  connection  with the defense or settlement of such action or
suit if he acted in good faith and in a manner he  reasonably  believed to be in
or not  opposed  to the  best  interests  of the  corporation,  except  that  no
indemnification  shall be made in respect  of any  claim,  issue or matter as to
which such  person  shall  have been  adjudged  to be liable to the  corporation
unless and only to the extent that the Circuit  Court or the court in which such
action or suit was bought shall  determine upon  application  that,  despite the
adjudication of liability but in view of all the circumstances of the case, such
person is fairly and  reasonably  entitled to indemnity for such expenses  which
the Circuit  Court or such other court shall deem  proper.  Our  Certificate  of
Incorporation  provides for such  indemnification to the fullest extent provided
for by the DGCL.

Alottafun!'s   Certificate  of  Incorporation   provides  that  no  director  of
Alottafun!  shall be personally  liable to Alottafun!  or our  stockholders  for
monetary damages for breach of fiduciary duty as a director except as limited by
the DGCL.

Alottafun!'s  Bylaws  provide  that  we  shall  indemnify  to  the  full  extent
authorized by law each of our directors and officers against  expenses  incurred
in connection with any proceeding arising by reason of the fact that such person
is or was an agent of the corporation.

Insofar as indemnification  for liabilities may be invoked to disclaim liability
for  damages  arising  under the  Securities  Act of 1933,  as  amended,  or the
Securities  Act of  1934,  (collectively,  the  "Acts")  as  amended,  it is the
position of the Securities and Exchange Commission that such  indemnification is
against public policy as expressed in the Acts and are therefore, unenforceable.


                                       43
<PAGE>



                                    PART F/S
                   FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

         See Part III for listing of financial  statements and exhibits  herein,
which include:

         1. Audited  Financial  Statements  consisting of  Alottafun!'s  balance
sheet as of December 31, 1998, and related statements of operations,  changes in
stockholders equity, and cash flows ended December 31, 1997 and 1998, as audited
by Pender, Newkirk & Company, Certified Public Accountant, along with its report
thereon.


         2. Unaudited Interim Financial Statements consisting of a Balance Sheet
as of September 30, 1999, the last day of  Alottafun!'s  most recent past fiscal
quarter and related statements of operations,  changes in stockholders  deficit,
and cash flows for the three and nine month periods then ended.



                                       44
<PAGE>



                                    PART III
                                    EXHIBITS

A.       Financial Statements:

         The following is a list of each  financial  statement  filed under Part
f/s of this Registration Statement:

         1. Audited  Financial  Statements  consisting of  Alottafun!'s  balance
sheet as of December 31, 1998, and related statements of operations,  changes in
stockholders equity, and cash flows ended December 31, 1997 and 1998, as audited
by Pender, Newkirk & Company, Certified Public Accountant, along with its report
thereon.


         2. Unaudited Interim Financial Statements consisting of a Balance Sheet
as of September  30,  1999,  and related  Statements  of  Operation,  Changes in
Stockholders  Deficit  and Cash Flows for the three and nine  months  then ended
September 30, 1999 and 1998.



B.   Index of Exhibits:

All of the items below are incorporated by reference to the Registrant's General
Form For Registration of Securities  filed June 9, 1999,  except for Exhibit 10,
which is included with this filing.


                       EXHIBITS AND SEC REFERENCE NUMBERS


Number                     Title of Document                           Location
- ------                     -----------------                           --------
2(a)                       Certificate of Incorporation (2)
2(b)                       Plan of Merger (2)
2(c)                       Agreement and Plan of Merger (2)
2(d)                       Certificate of Merger (2)
2(e)                       Amendment to Certificate of Incorporation to Increase
                           Authorized Shares (2)
2(f)                       ByLaws (2)
3(a)                       Amended and Restated Certificate of Designation,
3(b)                       Convertible Debenture Agreement by and between
                           Alottafun! and Lampton, Inc. and GEM Management
                           Limited dated December 8, 1998 (2)
3(c)                       2% Convertible Debenture (2)
3(d)                       Warrant to Purchase Common Stock (2)
3(e)                       Escrow Agreement (2)
3(f)                       Preferred Shareholder Agreement (2)
6(a)                       Agreement by and between Michael Porter and Brian
                           Henke (2)
6(b)                       Employment Contract with Michael Porter
                           dated 1/22/99 (2)
6(c)                       Employment Contract with David Bezalel
                           dated  1/22/99 (2)
6(d)                       Employment Contract with Gerald Couture
                           dated 1/22/99 (2)
6(e)                       Amended Investment Agreement by and between
                           Alottafun! and Swartz Private Equity, LLC
                           Dated June 3, 1999. (4)
6(f)                       Amended Registration Rights Agreement by and between
                           Alottafun! and Swartz Private Equity, LLC
                           dated June 3, 1999 (2)


                                       45
<PAGE>

6(g)                       Stock Option Plan of Alottafun! dated
                           May __, 1999 (3)
6(h)                       Joint Venture Agreement by and between Alottafun!
                           and E-Commerce Fulfillment, L.L.C. dated
                           May 17, 1999 (3)
10                         Consent of Pender, Newkirk & Company, CPA (1)

(1)  Filed Herewith.
(2)  Filed as exhibits to Form 10-SB filed on June 9, 1999.
(3)  Filed as exhibits to Form 10-SB/A filed on September 21, 1999.
(4)  Filed as exhibits to Form 10-SB/A filed on November 2, 1999.


                                       46
<PAGE>


                                   SIGNATURES

         Pursuant to the  requirements of Section 12 of the Securities  Exchange
Act of 1934, the registrant  has duly caused this  registration  statement to be
signed on its behalf by the undersigned, thereunto duly authorized.

                                            ALOTTAFUN!, INC.


Dated:   December 6, 1999                   By: /s/ Michael Porter
                                                ----------------------
                                                Michael Porter
                                                Chief Executive Officer




Dated:   December 6, 1999                   By: /s/ Gerald Couture
                                                ----------------------
                                                Gerald Couture
                                                Chief Financial Officer,
                                                Principal Accounting Officer


                                       47
<PAGE>








                              Financial Statements

                                Alottafun!, Inc.

                     Years Ended December 31, 1998 and 1997
                          Independent Auditors' Report



<PAGE>







                                Alottafun!, Inc.

                              Financial Statements

                     Years Ended December 31, 1998 and 1997










                                    Contents



Independent Auditors' Report on Financial Statements.........................1

Financial Statements:

    Balance Sheet............................................................2
    Statements of Operations.................................................3
    Statements of Changes in Stockholders' Deficit...........................4-5
    Statements of Cash Flows.................................................6-7
    Notes to Financial Statements...........................................8-18



<PAGE>




                          Independent Auditors' Report



Board of Directors
Alottafun!, Inc.
West Bend, Wisconsin


We have audited the accompanying balance sheet of Alottafun!,  Inc., hereinafter
referred to as the Company,  as of December 31, 1998 and the related  statements
of operations,  changes in stockholders'  deficit,  and cash flows for the years
ended  December  31,  1998  and  1997.   These  financial   statements  are  the
responsibility  of the  management  of the  Company.  Our  responsibility  is to
express an opinion on these financial statements based on our audits.

We  conducted  our  audits  in  accordance  with  generally   accepted  auditing
standards. These standards require that we plan and perform the audits to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion,  the financial  statements  referred to above present fairly, in
all material respects,  the financial position of the Company as of December 31,
1998 and the  results of its  operations  and its cash flows for the years ended
December 31, 1998 and 1997 in  conformity  with  generally  accepted  accounting
principles.

The  accompanying  financial  statements  have been  prepared  assuming that the
Company will continue as a going concern. As more fully discussed in Notes 1 and
2 to the  financial  statements,  the Company has sustained  substantial  losses
since inception that total approximately $2,900,000, has used cash in operations
of approximately  $656,000 for the years ended December 31, 1998 and 1997, has a
negative tangible net worth of approximately  $278,000 at December 31, 1998, and
is  currently   in  default  on   approximately   $81,000  of  notes   payables.
Additionally,  the Company has not had  significant  revenues  over the past two
years.  These  issues raise  substantial  doubt about the  Company's  ability to
continue as a going concern.  Realization  of the Company's  assets is dependent
upon the  Company's  ability to raise  additional  capital,  as well as generate
revenues  sufficient to result in future  profitable  operations.  The financial
statements do not include any adjustments  that might result from the outcome of
this uncertainty.


/s/ Pender, Newkirk & Company

Certified Public Accountants
Tampa, Florida
May 9, 1999, except for Note 13, as to which the
    date is June 1, 1999


                                       1
<PAGE>



                                                 Alottafun!, Inc.

                                                   Balance Sheet

                                                 December 31, 1998

<TABLE>
<CAPTION>


<S>                                                                                               <C>
Assets
Current assets:
    Cash                                                                                            $       411,114
    Inventory                                                                                                 4,914
    Deposits, inventory purchases                                                                            19,450
    Other assets                                                                                              6,929
                                                                                                    ---------------
Total current assets                                                                                        442,407
                                                                                                    ---------------

Property and equipment, net of  accumulated depreciation                                                     25,710
                                                                                                    ---------------

Other assets:
    Deferred financing costs, net of accumulated amortization                                                32,991
    Other intangibles, net of accumulated amortization                                                      192,043
                                                                                                    ---------------
Total other assets                                                                                          225,034
                                                                                                    ---------------

                                                                                                    $       693,151
                                                                                                    ===============

Liabilities and Stockholders' Deficit Current liabilities:
    Current maturities of long-term debt                                                            $       183,953
    Accounts payable                                                                                         99,121
    Accrued expenses                                                                                         80,015
                                                                                                    ---------------
Total current liabilities                                                                                   363,089
                                                                                                    ---------------

Long-term debt, net of current maturities                                                                   360,489
                                                                                                    ---------------

Mandatorily redeemable equity instruments; par value of $.01
    per share; 4,643 shares issued and outstanding                                                           22,715
                                                                                                    ---------------

Stockholders' deficit:
    Preferred stock; par value of $.0001 per share; 5,000,000 shares
        authorized; no shares issued and outstanding
    Common stock; par value of $.01 per share; 20,000,000 shares
        authorized; 3,832,433 shares issued; 3,808,033 shares outstanding                                    38,080
    Additional paid-in capital                                                                            2,875,905
    Accumulated deficit                                                                                  (2,899,239)
    Treasury stock, at cost; 24,400 shares                                                                  (67,888)
                                                                                                    ---------------
Total stockholders' deficit                                                                                 (53,142)
                                                                                                    ---------------

                                                                                                    $       693,151

                                                                                                    ===============

</TABLE>

Read independent  auditors' report.  The accompanying notes are an integral part
of the financial statements.


                                       2
<PAGE>



                                                 Alottafun!, Inc.

                                             Statements of Operations



<TABLE>
<CAPTION>


                                                                                         Year Ended December 31,
                                                                                    -------------------------------
                                                                                        1998                1997
                                                                                    -------------------------------
<S>                                                                                <C>                <C>
Revenue:
    Sales, net of allowance and discounts                                           $     37,429       $     54,963
                                                                                    -------------------------------

Costs and expenses:
    Cost of sales                                                                         28,543             13,154
    Obsolete inventory                                                                                       14,867
                                                                                    -------------------------------
                                                                                          28,543             28,021
                                                                                    -------------------------------

Gross profit                                                                               8,886             26,942
                                                                                    -------------------------------

Operating expenses:
    Selling                                                                               66,886             64,386
    General and administrative                                                           387,241            308,040
    Depreciation and amortization                                                         13,976             37,087
                                                                                    -------------------------------
                                                                                         468,103            409,513
                                                                                    -------------------------------

Loss from operations                                                                    (459,217)          (382,571)
                                                                                    -------------------------------

Other expense:
    Net realized loss on sale of securities, trading                                     (35,507)            (5,917)
    Unrealized gain on securities, trading                                                                    8,380
    Interest expense                                                                    (294,896)           (77,667)
    Loss on impairment of fixed assets                                                                      (92,081)
                                                                                    -------------------------------
Total other expense                                                                     (330,403)          (167,285)
                                                                                    -------------------------------

Loss before taxes and extraordinary gain                                                (789,620)          (549,856)

Income taxes                                                                                                  8,200
                                                                                    -------------------------------

Net loss before extraordinary gain                                                      (789,620)          (541,656)

Extraordinary gain on forgiveness of debt, net of
    income tax of $8,200                                                                                     46,424
                                                                                    -------------------------------

Net loss                                                                            $   (789,620)      $   (495,232)
                                                                                    ===============================

Loss per common share:
    Loss before extraordinary gain                                                         $(.31)             $(.28)
    Extraordinary gain                                                                                          .02
                                                                                    -------------------------------
Net loss per common share                                                                  $(.31)             $(.26)
                                                                                    ===============================



</TABLE>


Read independent  auditors' report.  The accompanying notes are an integral part
of the financial statements.


                                       3
<PAGE>

<TABLE>
<CAPTION>

                                                 Alottafun!, Inc.

                                  Statements of Changes in Stockholders' Deficit

                               For the Period December 31, 1996 to December 31, 1998





                                                                                               Common Stock
                                                                                         --------------------------
                                                                                         Shares          $.01 Par
                                                                                         Issued            Value
                                                                                         --------------------------

<S>                                                                                     <C>            <C>
Balance, December 31, 1996                                                                2,849,369      $   28,494

Issuance of common stock for cash, net of offering costs
    of $167,836                                                                             615,525           6,155

Issuance of common stock for services                                                        94,000             940

Conversion of debt to equity by creditors                                                     5,968              60

Reverse 1-for-2 stock split                                                              (1,784,169)        (17,842)

Issuance of common stock for cash                                                           339,150           3,391

Issuance of common stock for services                                                         1,000              10

Conversion of debt to equity by creditors                                                     7,500              75

Acquisition of treasury stock

Net loss for year
                                                                                          ---------        --------
Balance, December 31, 1997                                                                2,128,343          21,283

Acquisition of treasury stock

Issuance of common stock for services                                                       237,700           2,377

Conversion of debt to equity by creditors                                                    27,500             275

Issuance of common stock for cash                                                           730,900           7,309



</TABLE>




Read independent  auditors' report.  The accompanying notes are an integral part
of the consolidated financial statements.


<PAGE>



<TABLE>
<CAPTION>



Additional
  Paid-In          Accumulated Treasury
  Capital               Deficit             Stock              Total
- --------------      ------------------      -----              -----

<S>                <C>                   <C>                <C>
$    1,202,819     $     (1,614,387)                         $    (383,074)


       354,564                                                     360,719

        75,560                                                      76,500

        11,876                                                      11,936

        17,842

       312,572                                                     315,963

           490                                                         500

         4,682                                                       4,757

                                         $     (61,133)            (61,133)

                           (495,232)                              (495,232)
- --------------------------------------------------------------------------

     1,980,405           (2,109,619)           (61,133)           (169,064)

                                                (6,755)             (6,755)

       152,078                                                     154,455

        44,725                                                      45,000

       220,798                                                     228,107


</TABLE>

                                       4
<PAGE>



<TABLE>
<CAPTION>

                                                 Alottafun!, Inc.

                                  Statements of Changes in Stockholders' Deficit

                               For the Period December 31, 1996 to December 31, 1998




                                                                                               Common Stock
                                                                                         --------------------------
                                                                                         Shares          $.01 Par
                                                                                         Issued            Value
                                                                                         --------------------------
<S>                                                                                    <C>               <C>
Intrinsic value of convertible feature of debentures
    with detachable warrants

Issuance of common stock for conversion of debentures                                       269,590           2,696

Exercise of detachable warrants                                                             411,000           4,110

Issuance of common stock in settlement of mandatorily
    redeemable equity instruments                                                             3,000              30

Net loss for year

Balance, December 31, 1998                                                                3,808,033      $   38,080
                                                                                       ============================
</TABLE>



Read independent  auditors' report.  The accompanying notes are an integral part
of the consolidated financial statements.


<PAGE>
<TABLE>
<CAPTION>



Additional
  Paid-In             Accumulated          Treasury
  Capital               Deficit             Stock              Total
- ------------        -----------         ------------        -----------
<S>                <C>                  <C>             <C>
       440,949                                                     440,949

        37,304                                                      40,000

        (4,110)


         3,756                                                       3,786

                           (789,620)                              (789,620)
- --------------------------------------------------------------------------

$    2,875,905     $     (2,899,239)     $     (67,888)      $     (53,142)
==========================================================================

</TABLE>



                                       5
<PAGE>

<TABLE>
<CAPTION>



                                                 Alottafun!, Inc.

                                             Statements of Cash Flows






                                                                                         Year Ended December 31,
                                                                                     ------------------------------
                                                                                           1998             1997
                                                                                     ------------------------------
<S>                                                                                 <C>                <C>
Operating activities
    Net loss                                                                         $   (789,620)      $  (495,232)
                                                                                     ------------------------------
    Adjustments to reconcile net loss to net cash used by operating activities:
           Depreciation and amortization                                                   13,976            37,086
           Loss on impairment of fixed assets                                                                92,081
           Loss on sale of marketable securities                                           35,507             5,917
           Unrealized gain on marketable securities                                                          (8,380)
           Interest due to conversion feature of convertible debentures                   223,529
           Interest on warrants                                                            25,377
           Common stock issued for services                                               154,455            77,000
           (Increase) decrease in:
               Inventory                                                                    8,086            10,910
               Other assets                                                                (1,013)            2,264
               Deposits                                                                   (19,250)
           Increase (decrease) in:
               Accounts payable                                                           (96,218)           (9,999)
               Accrued expenses                                                            26,452            51,378
                                                                                     ------------------------------
    Total adjustments                                                                     370,901           258,257
                                                                                     ------------------------------
    Net cash used by operating activities                                                (418,719)         (236,975)
                                                                                     ------------------------------

Investing activities
    Acquisition of equipment and intangible assets                                        (34,969)          (33,008)
    Proceeds from sale of marketable securities                                         1,320,231           290,840
    Purchase of marketable securities                                                  (1,203,794)         (440,320)
                                                                                     ------------------------------
    Net cash provided (used) by investing activities                                       81,468          (182,488)
                                                                                     ------------------------------

Financing activities
    Proceeds from collection of stock subscription                                        126,213
    Proceeds from common stock and related paid-in capital                                221,699           718,294
    Payment of offering costs                                                                              (167,826)
    Purchase of treasury stock                                                             (6,755)          (61,133)
    Principal reductions of long-term debt                                                (27,688)          (25,350)
    Issuance of convertible debentures                                                    400,489
    Reduction in mandatorily redeemable equity instruments                                 (4,615)           (5,500)
                                                                                     ------------------------------
    Net cash provided by financing activities                                             709,343           458,485
                                                                                     ------------------------------

Net increase in cash                                                                      372,092            39,022

Cash at beginning of year                                                                  39,022
                                                                                     ------------------------------

Cash at end of year                                                                  $    411,114       $    39,022
                                                                                     ==============================



</TABLE>



Read independent  auditors' report.  The accompanying notes are an integral part
of the financial statements.


                                       6
<PAGE>



                                Alottafun!, Inc.

                            Statements of Cash Flows





                                                       Year Ended December 31,
                                                       -----------------------
                                                        1998             1997
                                                       -----------------------
Supplemental disclosures of cash flow information
    and noncash financing activities
        Cash paid during the year for interest         $  14,821    $  20,429
                                                       =======================

    During the year ended December 31, 1997, the Company exchanged 13,468 shares
    of common stock for accounts payable totaling $16,693.  The number of shares
    issued was based on the fair value of the stock.

    During the year ended  December 31, 1997,  the Company issued 345,000 shares
    of common stock.  The Company  received  $80,000 in cash and received  stock
    subscriptions of $126,213.  The stock  subscriptions  are accounted for as a
    non-cash transaction.

    During the year ended December 31, 1998, the Company exchanged 27,500 shares
    of common stock as payment on $45,000 of notes payable.

    In  addition,  the  Company  reclassified  3,000  shares of the  mandatorily
    redeemable  equity  instruments  to common  stock.  This was done as payment
    against the outstanding payable of $3,786.

    The Company issued approximately  $400,000 in convertible debentures in 1998
    that are convertible into common stock. The Company has recorded interest of
    approximately  $223,500 to reflect  the  intrinsic  value of the  conversion
    feature of these  debentures.  In December  1998,  $40,000 of the debentures
    were converted into 269,590 shares of common stock.

    In connection with the convertible debentures, the Company issued detachable
    stock warrants to acquire 411,000 shares of common stock valued at $217,420,
    which is recorded as other intangible  assets in the accompanying  financial
    statements. The Company used the Black-Scholes  pricing-model to value these
    warrants. These shares were issued in December 1998.




Read independent  auditors' report.  The accompanying notes are an integral part
of the financial statements.

                                       7
<PAGE>



                                Alottafun!, Inc.

                          Notes to Financial Statements

                     Years Ended December 31, 1998 and 1997



1.      Background Information

Alottafun!,  Inc. (the "Company") was  incorporated in the state of Wisconsin on
August 2, 1993,  and  effectively  re-incorporated  in the state of  Delaware on
September  17, 1998 by merging the  Wisconsin  corporation  into a newly created
Delaware corporation.  The Company was in the development stage through December
31, 1996. In 1996,  the Company  received  significant  revenue from the sale of
toys and candy.  Beginning on January 1, 1997,  the Company was considered to be
an  operating  company.  The  Company  headquarters  is  located  in West  Bend,
Wisconsin.

Initially,  the Company operated as an assembler of toy and candy packages.  Its
customers  were  retailers and  distributors  located  primarily  throughout the
mid-eastern United States.

In 1997,  the Company  ceased its assembly  operations  and changed its focus to
distribution  of toys and candy  packages.  Starting  in late 1998,  the Company
again  shifted its focus,  this time  towards  becoming a toy  manufacturer  and
marketer with a more extensive toy line.  Included in this line are tea and cook
sets,  housekeeping  toys,  games and  puzzles,  purses,  and ride on cars.  The
Company intends to distribute the product line through leading toy retailers and
over the Internet.


2.      Going Concern

The  accompanying  financial  statements  have been  prepared  assuming that the
Company will  continue as a going  concern.  However,  the Company has sustained
substantial losses since inception that total approximately $2,900,000, has used
cash in operations of  approximately  $656,000 for the years ended  December 31,
1998 and 1997, and has a negative tangible net worth of $(278,000). In addition,
as further  explained  in Note 5 to the  financial  statements,  the  Company is
currently in default on approximately $81,000 of notes payable. The Company also
has no  significant  revenues.  Presently,  the  Company's  ability to develop a
product and  transition to attaining  profitable  operations  is dependent  upon
obtaining  adequate financing and achieving a level of sales adequate to support
the Company's cost structure.  These factors raise  substantial  doubt about the
Company's ability to continue as a going concern.  These financial statements do
not include any adjustments relating to the recoverability and classification of
recorded assets or the amounts and  classification  of liabilities that might be
necessary in the event the Company cannot continue in existence.







Read independent auditors' report.

                                       8
<PAGE>



                                Alottafun!, Inc.

                          Notes to Financial Statements

                     Years Ended December 31, 1998 and 1997



3.      Significant Accounting Policies

The significant accounting policies followed are:

        The  preparation  of financial  statements in conformity  with generally
        accepted accounting principles requires management to make estimates and
        assumptions  that affect the reported  amounts of assets and liabilities
        and disclosure of contingent  assets and  liabilities at the date of the
        financial  statements and the reported  amounts of revenues and expenses
        during the  reporting  period.  Actual  results  could differ from those
        estimates.

        The  Company  extends  credit  to its  various  customers  based  on the
        customer's  ability to pay.  Based on  management's  review of  accounts
        receivable, no allowance for doubtful accounts is considered necessary.

        Property and equipment are stated at cost. Additions and improvements to
        property and  equipment  are  capitalized.  Maintenance  and repairs are
        expensed as incurred. When property is retired or otherwise disposed of,
        the cost and  related  accumulated  depreciation  are  removed  from the
        accounts and any resulting  gain or loss is  recognized  in  operations.
        Depreciation is computed on the straight-line  method over the estimated
        useful lives of the assets ranging from 5 to 7 years.

        Inventories are stated at the lower of cost or market,  determined on an
        average cost method.

        Costs incurred in obtaining  financing are being amortized over the loan
        life on a straight-line basis. Amortization for the years ended December
        31, 1998 and 1997 amounted to $1,001 and $1,001, respectively. The costs
        have been fully amortized as of December 31, 1998 and 1997.

        Selling  costs   related  to  the  issuance  of  debentures   have  been
        capitalized  and are  being  amortized  over the life of the  debentures
        using the interest  method.  Amortization  amounted to $549 for the year
        ended December 31, 1998.

        The  Company  records  revenue  and  related  profit when the product is
        shipped to the customer.

        Deposits,   inventory   purchases   include   money   advanced   to  toy
        manufacturers  for the  purchase of the  Company's  toy  inventory.  The
        deposit is reduced as toy shipments are received.



Read independent auditors' report.

                                       9
<PAGE>



                                Alottafun!, Inc.

                          Notes to Financial Statements

                     Years Ended December 31, 1998 and 1997



3.      Significant Accounting Policies (continued)

        The Company  accounts  for  marketable  securities  in  accordance  with
        Financial   Accounting   Standards  Board  (FASB)   Statement  No.  115,
        "Accounting  for  Certain  Investments  in Debt and Equity  Securities."
        Management determines the appropriate  classification on its investments
        in marketable  securities at the time of purchase and  reevaluates  such
        determination at each balance sheet date.  Management has classified its
        marketable  securities as "trading  securities."  Trading securities are
        bought and held  principally for the purpose of selling them in the near
        term.  Unrealized  holding gains and losses are deemed temporary and are
        included in earnings.  The cost of the marketable securities is based on
        the specific  identification  method.  Interest and  dividends on equity
        securities  are  included  in  investment  income.  The  Company  had no
        marketable securities at December 31, 1998.

        FASB   issued   Statement   No.   123,   "Accounting   for   Stock-Based
        Compensation,"  effective for fiscal years  beginning after December 15,
        1995.  This  statement  provides that expense equal to the fair value of
        all  stock-based  awards on the date of the grant be recognized over the
        vesting  period.  Alternatively,   this  statement  allows  entities  to
        continue to apply the  provisions of Accounting  Principles  Board (APB)
        Opinion No. 25,  "Accounting  for Stock  Issued to  Employees,"  whereby
        compensation  expense is recorded on the date the options are granted to
        employees  equal to the  excess of the  market  price of the  underlying
        stock over the  exercise  price.  The Company has elected to continue to
        apply  the  provisions  of APB  Opinion  No.  25 and  provide  pro forma
        disclosure of the provisions of FASB No. 123.

        Deferred tax assets and  liabilities  are  recognized  for the estimated
        future  tax  consequences   attributable  to  differences   between  the
        financial statements carrying amounts of existing assets and liabilities
        and  their  respective  income  tax  bases.   Deferred  tax  assets  and
        liabilities  are measured  using enacted tax rates  expected to apply to
        taxable  income in the years in which those  temporary  differences  are
        expected to be recovered  or settled.  The effect on deferred tax assets
        and  liabilities of a change in tax rates is recognized as income in the
        period that included the enactment date.










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                                       10
<PAGE>



                                Alottafun!, Inc.

                          Notes to Financial Statements

                     Years Ended December 31, 1998 and 1997



3.      Significant Accounting Policies (continued)

        The  Company  follows  FASB  Statement  No.  121,  "Accounting  for  the
        Impairment of Long-Lived Assets and for Long-Lived Assets to be Disposed
        Of."  Statement  No. 121  requires  that  long-lived  assets and certain
        identifiable  intangibles  to be held and used by an entity be  reviewed
        for impairment whenever events or changes in circumstances indicate that
        the  carrying  amount  of  these  assets  may  not  be  recoverable.  In
        performing  the review for  recoverability,  the Company  estimates  the
        future cash flows are  expected to result from the use of the assets and
        their eventual disposition.

        The  Company  issues  stock  in lieu of cash for  certain  transactions.
        Generally,  the  fair  value of the  stock,  based  on  comparable  cash
        purchases, is used to value the transactions.

        Offering costs  associated  with the sale of stock are  capitalized  and
        offset  against the proceeds of the offering or expenses if the offering
        is unsuccessful.

        The Company issued approximately  $400,000 in convertible  debentures in
        1998.  These  debentures are convertible  into common stock. The Company
        has recorded  interest  totaling $223,529 to reflect the intrinsic value
        of  the  beneficial   conversion   feature  of  these  debentures.   The
        convertible  debentures  are  convertible  at any time over a  five-year
        period.

        In  connection  with the  convertible  debentures,  the  Company  issued
        detachable  stock  warrants to acquire  411,000  shares of common  stock
        valued  at  $217,420,  which is  recorded  as other  intangibles  in the
        accompanying  financial  statements.  The Company used the Black-Scholes
        pricing-model  to value these  warrants.  The value of these warrants is
        being amortized over the five-year life of the  convertible  debentures.
        The conversion of the debentures into stock accelerates the amortization
        of the warrants.

        Basic loss per share (EPS) is computed by  dividing  loss  available  to
        common  stockholders  by the weighted  average  number of common  shares
        outstanding for the period.  Diluted EPS reflects the potential dilution
        from the exercise or conversion of securities into common stock. Diluted
        EPS is not presented because they are anti-dilutive.






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                                       11
<PAGE>



                                Alottafun!, Inc.

                          Notes to Financial Statements

                     Years Ended December 31, 1998 and 1997



4.      Property and Equipment

Property and equipment at December 31, 1998 consist of:

        Leasehold improvements                                    $    7,800
        Office equipment                                              16,386
        Warehouse equipment                                           55,404
                                                                  ----------
                                                                      79,590
        Less accumulated depreciation                                 53,880
                                                                  ----------
                                                                  $   25,710
                                                                  ==========

During  1997,  the  Company  ceased its  assembly  line and changed its focus to
distribution of toys and candy packages. The Company determined that many of the
fixed  assets  maintained  by the  Company  had  become  impaired.  These  items
consisted of dies, films,  molds,  trademarks,  and packaging design costs. This
decision  was based on the  continuing  operating  losses of the Company and its
inability  to generate  future cash flows from this product  line.  The expected
future  cash flows from  carrying  these  assets  was  projected  to be $0 as of
December 31, 1997. Accordingly,  the carrying values of the impaired assets were
written off resulting in a loss of approximately $92,000.


5.      Notes Payable and Long-Term Debt

Notes payable and long-term debt at December 31, 1998 consist of:

        Note payable to bank; payable in monthly installments
           of $3,350 including principal and interest at 2.25%
           over prime; remaining unpaid balance due on
           July 6, 1999; collateralized by all assets of the
           Company; personally guaranteed by majority
           stockholder and 90.0% by the U.S. Small Business
           Administration                                           $    22,808

        Revolving note  payable to bank  (loan  limited to lesser of
           $100,000   or   $30,000,   plus   50.0%   of   accounts
           receivable);  interest  at 2.0%  over the  bank's  base
           rate; interest payable monthly;  outstanding  principal
           payable via lockbox collection of accounts  receivable;
           collateralized   by  a  selective   business   security
           agreement and personal guarantees; due on demand              30,000




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                                       12
<PAGE>



                                Alottafun!, Inc.

                          Notes to Financial Statements

                     Years Ended December 31, 1998 and 1997



5.      Notes Payable and Long-Term Debt (continued)

         Note payable  to  Private   Industry  Council  of  Milwaukee
            County, Inc.; interest at 18.0%; unsecured; payments of
            $8,750 each were  required on July 5, 1996,  October 5,
            1996, and April 5, 1997; in default                          70,000
        Note payable, unsecured; payable in monthly
           installments of  $903, including principal
           and interest at 18.0% per annum; in default                   11,043
        Note payable, unsecured; interest at 24.0% per
           annum; due on demand                                          50,102
        Convertible debentures; 2.0% interest per annum;
           maturity date of December 8, 2003; payments
           semi-annually in arrears; convertible into shares
           of common stock at the noteholders' option                   360,489
                                                                    -----------
                                                                        544,442
Less current maturities                                                 183,953
                                                                    -----------
                                                                    $   360,489
                                                                    ===========

Principal reductions of long-term debt for future years are as follows:

         Year Ending
         December 31,
         -----------
             1999                                                  $    183,953
             2003                                                       360,489
                                                                   ------------
                                                                   $    544,442
                                                                   ============


6.      Mandatorily Redeemable Equity Instruments

As part of the Company's  restructuring in 1996, the Company issued 7,955 shares
of stock  valued at $37,014  for  concessions  in accounts  payable.  Each share
contained a call feature that  obligated the Company to repurchase the shares of
stock by December 31, 1996; however,  all shares were not repurchased as of that
date.  Of this  amount,  $14,299 has been paid as of  December  31, 1998 and the
remainder is past due.  The  remaining  $22,715 is included in the  accompanying
financial  statements  as  mandatorily  redeemable  equity  instruments,   which
represent 4,643 shares.





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                                       13
<PAGE>



                                Alottafun!, Inc.

                          Notes to Financial Statements

                     Years Ended December 31, 1998 and 1997



7.      Common Stock

The minutes of the Company  reflect that a 1-for-2  reverse  stock split for its
$.01 par value common stock was authorized on August 25, 1997. The reverse split
reduced the total shares  outstanding  at that date from 3,564,862 to 1,784,169.
The new  post-split  shares  retained  a par  value  of $.01 per  share  and the
accompanying financial statements were adjusted to reflect this change.

In  December  1997,  the  Company  acquired  18,400  shares of common  stock for
$61,133.  In January 1998,  the Company  acquired an additional  6,000 shares of
common  stock  for  $6,755.  These  shares  are shown as  treasury  stock on the
financial  statements and are shown at cost.  Treasury stock totaled  $67,888 at
December 31, 1998.

The Company  issued  $400,000 in  convertible  debentures in December  1998. The
debentures pay interest at two percent per annum and mature on December 8, 2003.
The debentures are convertible  into shares of common stock at the option of the
holder  and may be  converted  at any time  commencing  on the issue  date.  The
conversion price for each debenture at the date of conversion will be the lessor
of $1.25 or 65 percent of the  average  closing  bid price for the five  trading
days  immediately  preceding the  conversion  date. If the closing price is less
than or equal to $.10 per share, the Company,  at its sole option, may allow the
holder to proceed with the  conversion or may redeem the  unconverted  amount of
debentures  at 154  percent of such  unconverted  amount,  plus any  accrued and
unpaid  interest.  The  stock  was  trading  at $.53  per  share  on the date of
issuance.  Based  upon  this  price,  the  debentures  could be  converted  into
approximately  1,176,000 shares of stock.  The Company has recorded  interest of
approximately  $223,500 to reflect the intrinsic value of the conversion feature
of these debentures.

In association with the convertible  debentures listed above, the Company issued
detachable  stock  warrants  to  acquire  411,000  shares of common  stock.  The
warrants  entitle the holders to purchase common stock at $.001 per share at any
time  prior  to  December   31,  2003.   The  Company  used  the   Black-Scholes
pricing-model to value the warrants.  Based on this pricing-model,  the value of
the  warrants  is  $217,519,  which is shown as other  intangible  assets in the
accompanying  financial  statements.  This  cost is  being  amortized  over  the
five-year  life  of the  convertible  debentures;  however,  the  conversion  of
debentures  to stock  accelerates  the  amortization.  The Company has amortized
$25,377 of the intrinsic value during the year ended December 31, 1998.








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                                       14
<PAGE>



                                Alottafun!, Inc.

                          Notes to Financial Statements

                     Years Ended December 31, 1998 and 1997



7.      Common Stock (continued)

The average  fair value of the  warrants  at their  grant  during the year ended
December 31, 1998 was $.529. The estimated fair value of each option and warrant
granted  is  calculated  using  the  Black-Scholes   option-pricing  model.  The
following summarizes the weighed average of the assumptions used in the model:

        Risk-free interest rate                                       5.67%
        Expected years until exercised                                   5
        Expected dividend yield                                          0
        Estimated fair market value of underlying stoc                $.53

During 1998, the Company issued 1,060,100 shares of stock. The checks issued for
these  shares  were  returned  for  lack  of  sufficient  funds  and  all  stock
certificates  were  cancelled  subsequent  to  year-end.  These  shares  are not
included  in the  common  stock  outstanding  since  the  Company  did not  have
constructive receipt of the money paid for those shares.


8.      Operating Leases

The Company is obligated under various  month-to-month  operating leases for the
rental of space and related equipment. For 1998 and 1997, total rent amounted to
$6,600 and $6,610, respectively.


9.      Income Taxes

The Company has incurred  significant  operating losses since its inception and,
therefore, no tax liabilities have been incurred for the years presented.  These
operating  losses give rise to a deferred tax asset at December 31, 1998 and are
as follows:

        Deferred tax assets                                     $    1,018,000
        Allowance                                                   (1,018,000)
                                                                --------------
                                                                $            0
                                                                ==============









Read independent auditors' report.

                                       15
<PAGE>



                                Alottafun!, Inc.

                          Notes to Financial Statements

                     Years Ended December 31, 1998 and 1997



9.      Income Taxes (continued)

The Company has  available  at December 31, 1998  approximately  $2.6 million of
unused operating loss  carryforwards  that may be applied against future taxable
income  which would reduce taxes  payable by  approximately  $1.0 million in the
future.  These operating loss carryforwards expire beginning in 2008. Due to the
Company's  history of operating  losses,  management has established a valuation
allowance  in the full  amount of the  deferred  tax assets  arising  from these
losses because  management  believes it is more likely than not that the Company
will not generate  sufficient  taxable income within the  appropriate  period to
offset these operating loss  carryforwards.  Income tax benefits  resulting from
the  utilization  of these  carryforwards  will be  recognized in the periods in
which they are realized for federal and state tax purposes.


10.     Extraordinary Gain

During 1997, several creditors accepted partial payments on balances due to each
of them as payments in full. The net  differences  between  amounts  accepted as
full payments and the vendors outstanding  balances as of the date of acceptance
are shown in the accompanying  financial  statements as extraordinary  gain. The
extraordinary item of $46,424 is net of income taxes of $8,200.


11.     Earnings Per Share

The following data shows the amounts used in computing earnings per share:

                                                  Year Ended December 31,
                                           ------------------------------
                                                  1998              1997
                                           ------------------------------

        Net loss                           $   (789,620)     $   (495,232)
                                           ==============================
        Weighted average number of
          common shares used in
          basic EPS                           2,528,155         1,917,013
                                           ==============================









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                                       16
<PAGE>



                                Alottafun!, Inc.

                          Notes to Financial Statements

                     Years Ended December 31, 1998 and 1997



12.     Commitments

The Company  entered  into an agreement to purchase the rights to a line of toys
on June 26,  1998.  In  consideration  of these  rights,  the Company will pay a
royalty on all sales equal to two percent in 1999,  one percent in 2000, and .05
percent in 2001, with a minimum  guarantee  royalty of $10,000 per year.  During
1998, no royalties incurred in connection with this agreement.


13.     Subsequent Events

In January 1999, the Company  initiated a stock option plan for employees of the
Company.  A total of 10,000,000 shares have been reserved for issuance under the
plan. Approximately 5,500,000 options to purchase a total of 5,500,000 shares of
stock were  granted to  executives  of the  Company as part of their  employment
agreements.

In January  1999,  the  Company  entered  into  employment  agreements  with two
stockholders of the Company.  Each employment agreement has a term of five years
and has an annual  base  compensation  beginning  at  $75,000  annually  for the
12-month period ending May 31, 2000. The agreements increase $10,000 per year to
an annual  compensation of $115,000 for the 12-month period ending May 31, 2004.
Each executive has the right,  at his election,  to receive  compensation in the
form of the  Company's  restricted  common  stock  valued at 50  percent  of the
closing bid price as of the date of the executive  election.  In addition,  upon
execution of the employment agreements, each executive was granted non-qualified
stock options to purchase  2,500,000  shares of the Company's common stock at an
exercise  price of $.15 per  share,  which was the fair value at the date of the
grant. These options are immediately  exercisable and have an exercise period of
10 years.

Additionally,  in January 1999, the Company entered into an employment agreement
with its chief financial officer.  This employment  agreement has a term of five
years.  The  annual  compensation  is  $60,000  for 480  hours  of  service.  As
consideration  for  this  employment  agreement,  the  chief  financial  officer
received an option to purchase 500,000 shares of the Company's common stock over
a 10-year period at $.15 per share,  which was the fair value at the date of the
grant. These options may be immediately exercisable.

Each of the above employment agreements has a non-compete clause. The agreements
also generally provide for severance payments equal to 299 percent of the annual
base  compensation  then due under each  agreement  in the event of  termination
without cause.






Read independent auditors' report.

                                       17
<PAGE>



                                Alottafun!, Inc.

                          Notes to Financial Statements

                     Years Ended December 31, 1998 and 1997



13.     Subsequent Events (continued)

Subsequent  to December  31,  1998,  the holders of the  convertible  debentures
exercised  their option to convert  $358,000 of the  debentures  into  3,250,621
shares of common stock. As a result of this conversion,  the Company accelerated
the  amortization  of the  intrinsic  value  assigned  to the  detachable  stock
warrants.

In February 1999, the Company issued two stockholders/officers  1,000,000 shares
each of preferred stock. Each share of preferred stock entitles the holder to 25
votes on matters  that the holders of common  stock are entitled to vote on. The
holders  are not  entitled  to receive  dividends.  The  preferred  stock may be
converted by the holders based on the Company attaining specified annual revenue
limits.

Subsequent to December 31, 1998,  the Company's  board of directors  changed the
capitalization  of the Company.  The number of authorized shares of common stock
was increased from 20,000,000 shares to 50,000,000 shares.












Read independent auditors' report.


                                       18

<PAGE>




                              Financial Statements

                                Alottafun!, Inc.

                          Three Months and Nine Months
                        Ended September 30, 1999 and 1998

                                   (Unaudited)



                                       19
<PAGE>






                                Alottafun!, Inc.

                              Financial Statements

                          Three Months and Nine Months
                        Ended September 30, 1999 and 1998








                                    Contents




Financial Statements:

    Balance Sheet............................................................21
    Statements of Operations.................................................22
    Statements  of Changes in Stockholders' Deficit..........................23
    Statements of Cash Flows.................................................24
    Notes to Financial Statements.......................................25 - 26



                                       20
<PAGE>

                                             Alottafun!, Inc.

                                               Balance Sheet
<TABLE>
<CAPTION>
                                                                                          September 30,
                                                                                              1999
                                                                                       ---------------------
<S>                                                                                   <C>
Assets                                                                                     (Unaudited)
Current assets:
     Cash                                                                                           $ 4,288
     Marketable securities                                                                          295,303
     Accounts receivable                                                                              2,946
     Other assets                                                                                       186
                                                                                       ---------------------
Total current assets                                                                                302,723
                                                                                       ---------------------

Property and equipment, net of  accumulated depreciation                                            143,429
                                                                                       ---------------------

Other assets:
     Other intangibles, net of accumulated amortization                                                 543
                                                                                       ---------------------
Total other assets                                                                                      543
                                                                                       ---------------------


                                                                                                  $ 446,695
                                                                                       =====================

Liabilities and Stockholders' Deficit
Current liabilities:
     Current maturities of long-term debt                                                           547,635
     Accounts payable                                                                               195,327
     Accrued expenses                                                                                36,368
                                                                                       ---------------------
Total current liabilities                                                                           779,330
                                                                                       ---------------------

Mandatorily redeemable equity instruments; par value of $.01
     per share; 4,643 shares issued and outstanding.                                                 22,715
                                                                                       ---------------------

Stockholders' deficit:
     Preferred stock; par value of $.0001; 5,000,000 shares
     authorized; 2,000,000 shares issued and outstanding.                                               200

     Common stock; par value of $.01 per share; 50,000,000 shares
     authorized; 8,357,481 shares outstanding.                                                       83,575

     Additional paid-in capital                                                                   4,160,485
     Accumulated deficit                                                                         (4,076,322)
     Deferred financing costs                                                                      (455,400)
     Treasury stock, at cost; 24,400 shares                                                         (67,888)
                                                                                       ---------------------
Total stockholders' deficit                                                                        (355,350)
                                                                                       ---------------------


                                                                                                  $ 446,695
                                                                                       =====================

</TABLE>

The accompanying notes are an integral part of the financial statements.


                                       21
<PAGE>


                                Alottafun!, Inc.

                            Statements of Operations




<TABLE>
<CAPTION>


                                                           Three Months Ended September 30,      Nine Months Ended September 30,
                                                        ------------------------------------   -----------------------------------
                                                              1999              1998                 1999             1998
                                                        ------------------------------------   -----------------------------------
                                                           (Unaudited)       (Unaudited)         (Unaudited)       (Unaudited)
<S>                                                    <C>                   <C>               <C>                <C>
Revenue:
   Sales, net of allowance and discounts                         $ 90,092          $ 10,828           $ 110,024          $ 72,624

Cost of sales                                                      63,673             1,885              79,468            52,061
                                                        ------------------------------------   -----------------------------------

Gross profit                                                       26,419             8,943              30,556            20,563
                                                        ------------------------------------   -----------------------------------

Operating expenses:
   Selling                                                         64,866             2,945             137,065            98,105
   General and administrative                                     225,935            36,114             510,220            90,303
   Depreciation and amortization                                    2,812             3,494              42,109            10,482
                                                        ------------------------------------   -----------------------------------
                                                                  293,613            42,553             689,394           198,890
                                                        ------------------------------------   -----------------------------------

Loss from operations                                             (267,194)          (33,610)           (658,838)         (178,327)
                                                        ------------------------------------   -----------------------------------

Other expense:
   Net realized gain (loss) on sale of
    securities, trading                                           (86,640)          (74,345)           (226,077)          (32,257)
   Unrealized gain (loss) on securities, trading                  (48,141)                -             (82,582)           (8,380)
   Interest expense                                                (8,056)           (4,211)           (209,586)          (13,720)
                                                        ------------------------------------   -----------------------------------
Total other expense                                              (142,837)          (78,556)           (518,245)          (54,357)
                                                        ------------------------------------   -----------------------------------

Loss before taxes                                                (410,031)         (112,166)         (1,177,083)         (232,684)

Income taxes
                                                        ------------------------------------   -----------------------------------

Net loss                                                       $ (410,031)       $ (112,166)       $ (1,177,083)       $ (232,684)
                                                        ====================================   ===================================


                                                        ====================================   ===================================
Net loss per common share                                      $ (0.05)          $ (0.05)          $      (0.16)       $    (0.10)
                                                        ====================================   ===================================


</TABLE>


The accompanying notes are an integral part of the financial statements.


                                       22
<PAGE>


                                Alottafun!, Inc.

                 Statements of Changes in Stockholders' Deficit
                                   (Unaudited)

<TABLE>
<CAPTION>

                                                                   Common Stock                Preferred Stock          Additional
                                                          ----------------------------  -----------------------------
                                                              Shares         $.01 Par      Shares        $.0001 Par      Paid-in
                                                              Issued          Value        Issued           Value        Capital
                                                          --------------    ----------  -------------   ------------- --------------
<S>                                                      <C>             <C>            <C>           <C>            <C>
Balance, December 31, 1998                                    3,808,033   $    38,080              -  $            - $     2,875,905

Issuance of common stock for conversion of debentures         3,520,211        35,202              -               -         325,287
Issuance of common stock for cash                               761,737         7,618              -               -         357,403
Issuance of common stock for services                           267,500         2,675              -               -         146,690
Issuance of prefered stock to officers                                -             -      2,000,000             200           (200)
Intrinsic value of stock warrants                                     -             -              -                         455,400
Net loss for the nine months ended September 30, 1999                 -             -              -               -               -
                                                          ==============    ==========  =============   ============  ==============
Balance, September 30, 1999                                   8,357,481   $    83,575      2,000,000  $          200  $    4,160,485
                                                          ==============    ==========  =============   ============  ==============


</TABLE>

The accompanying notes are an integral part of the financial statements.



<TABLE>
<CAPTION>


<S>                    <C>                 <C>              <C>
       Accumulated           Deferred           Treasury
         Deficit          Financing Costs        Stock             Total
     ----------------    -----------------    ------------     --------------
   $      (2,899,239)  $                -   $     (67,888)   $       (53,142)

                   -                    -               -            360,489
                   -                    -               -            365,021
                   -                    -               -            149,365
                   -                    -               -                  -
                   -             (455,400)              -                  -
          (1,177,083)                   -               -         (1,177,083)
     ================    =================    ============     ==============
   $      (4,076,322)  $         (455,400)  $     (67,888)   $      (355,350)
     ================    =================    ============     ==============
</TABLE>


                                       23

<PAGE>


                                                     Alottafun!, Inc.

                                                 Statements of Cash Flows

<TABLE>
<CAPTION>

                                                                           Nine Months Ended September 30,
                                                                    -----------------------------------------
                                                                                1999                 1998
                                                                    -----------------------------------------
                                                                            (Unaudited)         (Unaudited)
<S>                                                                 <C>                    <C>
Operating activities
     Net loss                                                              $ (1,177,083)          $ (232,684)
                                                                    -----------------------------------------
     Adjustments to reconcile net loss to net
      cash used by operating activities:
         Depreciation and amortization                                           42,109               10,482
         Loss (gain) on marketable securities                                   308,659               40,638
         Common stock issued for services                                       149,365                    -
         Interest on conversion of convertible debentures                       190,818                    -
         (Increase) decrease in:
           Marketable securities - trading                                     (603,962)             (92,760)
           Accounts and notes receivable                                         (2,946)             (61,028)
           Inventory                                                              4,914                7,255
           Other assets                                                           6,743                    -
           Deposits                                                              19,450              (19,250)
         Increase (decrease) in:
           Accounts payable                                                      96,206              (11,351)
           Accrued expenses                                                     (43,647)                (998)
                                                                    -----------------------------------------
     Total adjustments                                                          167,709             (127,012)
                                                                    -----------------------------------------
     Net cash used by operating activities                                   (1,009,374)            (359,696)
                                                                    -----------------------------------------
Investing activities
     Acquisition of equipment                                                  (126,155)                   -
                                                                    -----------------------------------------
     Net cash provided (used) by investing activities                          (126,155)                   -
                                                                    -----------------------------------------
Financing activities
     Bank overdraft                                                                   -                1,428
     Proceeds from the collection of stock subscriptions                              -              121,213
     Proceeds from issuance of note payable                                     445,015                1,324
     Proceeds from common stock and related paid-in capital                     365,021              275,739
     Purchase of treasury stock                                                       -               (6,755)
     Reduction in notes payable                                                 (81,333)             (71,276)
     Principal reductions of long-term debt                                           -                    -
     Reduction in mandatorily redeemable equity instruments                           -               (1,000)
                                                                    -----------------------------------------
     Net cash provided by financing activities                                  728,703              320,674
                                                                    -----------------------------------------
Net increase in cash                                                           (406,826)             (39,022)
Cash at beginning of period                                                     411,114               39,022
                                                                    -----------------------------------------
Cash at end of period                                                           $ 4,288             $      -
                                                                    =========================================


</TABLE>

Supplemental disclosures of cash flow information
     and noncash financing activities

      During the nine month period ending September 30, 1999, the Company issued
      stock  warrants  to  acquire  700,000  shares  of common  stock  valued at
      $455,400,   which  is  recorded  as  deferred   financing   costs  in  the
      accompanying  financial  statements.  The Company  used the  Black-Scholes
      pricing-model to value these warrants.  These warrants were issued in June
      1999.

      During the nine month  period  ending  September  30,  1999,  the  Company
      converted $360,489 of debentures to 586,782 shares of common stock.

The accompanying notes are an integral part of the financial statements.


                                       24
<PAGE>

                                ALLOTAFUN!, INC.
                          Notes to Financial Statements
                                   (Unaudited)

Note 1 - Basis of presentation

The accompanying unaudited financial statements,  which are for interim periods,
do not include all  disclosures  provided  in the annual  financial  statements.
These  unaudited  financial  statements  should be read in conjunction  with the
financial  statements  and  the  footnotes  thereto  contained  in  the  Audited
Financial  Statements  for  the  year  ended  December  31,  1998  and  1997  of
Alottafun!, Inc. (the "Company").

In the opinion of the Company,  the accompanying  unaudited financial statements
contain all adjustments  (which are of a normal and recurring  nature) necessary
for a fair presentation of the financial  statements.  The results of operations
for the three month and nine month periods ended September 30, 1999 and 1998 are
not necessarily indicative of the results to be expected for the full year.

Note 2 - Per share calculations

Per share data was computed by dividing net loss by the weighted  average number
of shares  outstanding during the periods ended September 30, 1999 and 1998. The
weighted  average shares  outstanding  for the nine month period ended September
30,  1999 was  7,502,476  as  compared to  2,318,672  for the nine months  ended
September 30, 1998. The weighted average shares  outstanding for the three month
period ended  September  30, 1999 was 8,161,779 as compared to 2,439,543 for the
three months ended September 30, 1998.

Note 3 - Equity Transactions

Please refer to Audited Financial Statements consisting of the Company's balance
sheet as of December 31, 1998, and related statements of operations,  changes in
stockholders  equity,  and cash flows ended  December  31,  1998,  as audited by
Pender, Newkirk & Company, Certified Public Accountant.

On June 4, 1999, we entered into an  Investment  Agreement  with Swartz  Private
Equity,  LLC.("Swartz").  The Investment Agreement entitles the Company to issue
and sell common  stock for up to an  aggregate  of $20 million from time to time
during a three-year  period through June 3, 2002.  This is also referred to as a
put right. In order to invoke a put right,  the Company must file a registration
statement with the Securities and Exchange Commission  registering the resale of
the common shares.

On each put the Company  must  indicate  the number of shares of common stock or
maximum  dollar  amount of common stock (not to exceed $2 million)  that it will
sell to  Swartz.  The  number of common  shares  sold may not  exceed 15% of the
aggregate daily reported  trading volume for twenty business days after the date
of the put right.  Swartz will pay the  Company  either the lesser of the market
price minus $.10 or 91% of the market price.

In partial  consideration of the equity line commitment,  the Company issued to
Swartz or its designee warrants to purchase 450,000 shares of Common Stock. Each
warrant is exercisable at $1.00625.  In addition,  following each purchase,  the
Company is obligated to issue to Swartz,  a warrant to purchase shares of common
stock equal to 15% of the common  shares  issued in each put. Each warrant is to
be exercisable at a price equal to 110% of the market price. These warrants were
valued at  $292,757  using  the  Black-Scholes  pricing-model  and  recorded  as
deferred  financing costs in the financial  statements.  In addition,  we issued
warrants  to  acquire up to 250,000  shares of our Common  Stock at an  exercise
price of $1.00625 to Dunwoody Brokerage  Services,  Inc., an affiliate of Swartz
Private  Equity LLC.  These  warrants  were valued at $162,643  and  recorded as
deferred financing costs in the financial statements.

Alottafun!  has  authority  to issue up to 5,000,000  shares of Preferred  Stock
pursuant to action by our Board of Directors.  In February  1999, Mr. Porter and
Mr. Bezalel entered into a stockholders  agreement with Alottafun!  that granted
them  1,000,000  shares  each to Mr.  Porter and Mr.  Bezalel of Series A Voting
Preferred  Stock.  These shares were issued for nominal  consideration  and were
valued at $.0001 par value.  We relied  upon  Section  4(2) for the  issuance of
these  securities.  Each share of the Series A Preferred  Stock has the right to
cast 25 votes per share on each and any  matter  on which  the  Common  Stock is
entitled to vote.  Accordingly,  Mr. Porter and Mr.  Bezalel are able to control
the affairs and operations of Alottafun! including, but not limited to, election
of  directors,  sale of assets or other  business  opportunities.  The  Series A
Preferred  Stock has no dividend  rights,  redemption  provisions,  sinking fund
provisions or preemptive rights.  However,  the Series A Preferred Stock holders
have the right to convert  each share of Series A Preferred  Stock into ten (10)
shares of our Common Stock based upon the following targets. Each one-half (1/2)
share of Series A Preferred Stock is convertible  into five (5) shares of Common
Stock.

                                       25


<PAGE>


                                ALLOTAFUN!, INC.
                    Notes to Financial Statements (continued)
                                   (Unaudited)


For example,  we currently have 2,000,000 Series A Preferred shares outstanding,
which would convert to a total of 10,000,000 shares of common stock at such time
as the Corporation  generated  $5,000,000 of annual revenues in any twelve month
period.  Each  remaining  one half (1/2)  share of Series A  Preferred  Stock is
convertible  into an additional  five (5) shares of Common Stock at such time as
the  Corporation  generates  $10,000,000 in annual  revenues in any twelve month
period.

During 1998, we issued  $400,000 of  convertible  debt together with warrants to
purchase  400,000  shares at $0.001 per share.  This debt  allowed the holder to
convert  at the lower of $1.25 or 65% of the  five-day  average  of the  closing
price of the common  stock  before the  election to  convert.  All this debt was
converted  into common stock during the nine month  period ended  September  30,
1999. We have since January 1, 1999, issued 4,549,448 shares of common stock and
raised $365,021 and converted  debentures of $360,489.  These funds were used to
further  develop our product  line,  the hiring of key personnel and for working
capital purposes.

In January,  1999,  we issued an  aggregate of 90,000  shares of our  restricted
Common Stock to Couture & Company in connection  with  consulting  services.  We
issued  outside  general  corporate  counsel  approximately  20,000  shares  for
services prior to and in connection  with the preparation of this Form 10-SB. We
relied upon Section 4(2) for the issuance of these securities.

In August,  1999,  we issued an  aggregate of 155,000  shares of our  restricted
Common Stock in connection with software  development services for the company's
Toypop.com  Internet  site.  We issued  Macdonald  Harris and  Associates,  Ltd.
125,000  shares  and  Think  Innovative  Media,  Inc.  30,000  shares  for these
services. We relied upon Section 4(2) for the issuance of these securities.

Note 4 - Joint Venture Agreement

In May 1999,  we joint  ventured with  E-Commerce  Fulfillment,  LLC.  which has
established a contract with M.W Kasch, an independent U.S. toy  distributor,  to
launch an e-commerce  Internet  portal called  TOYPOP.COM.  The Joint venture is
owned 33.3% by E-Commerce  Fulfillment and 67.7% by Alottafun!,  Inc. E-Commerce
Fulfillment  (ECF) is wholly owned by Jeffrey C. Kasch,  President of M.W. Kasch
Company.  ECF's responsibilities and obligations include selling toy products to
the joint  venture,  at prices  which do not exceed the prices  charged to ECF's
typical customers.  ECF will provide sufficient quantities of its products based
on regular availability.  ECF will also merchandise the toys on the Web site and
make  decisions  as to which toys to  highlight  as special  buys,  promote,  or
present  as  a  `hot'  toy.  M.W.  Kasch  Company  will  warehouse  and  provide
fulfillment  to ECF on an ongoing  basis.  The  relationship  between M.W. Kasch
Company and ECF is exclusive as far as ECF is concerned,  but not exclusive with
regard to M.W.  Kasch.  M.W. Kasch is free to sell any and all other  retailers,
electronic or otherwise.  This joint venture agreement did not materially impact
the financial statements for the nine months ended September 30, 1999.

                                       26









                                   Exhibit 10

                    Consent of Pender, Newkirk & Company, CPA


<PAGE>



                         Consent of Independent Auditors



We hereby consent to the use of our Auditors' opinion, dated May 9, 1999, except
for Note 13 as to which the date is June 1, 1999,  in the  December 6, 1999 Form
10-SB Amendment No. 3 to be filed by Alottafun!, Inc. accompanying the financial
statements  of  Alottafun!,  Inc.  as of  December  31,  1998 and the results of
operations and its cash flows for the years ended December 31, 1998 and 1997.




Certified Public Accountants
Tampa, Florida
December 6, 1999


<TABLE> <S> <C>


<ARTICLE>                     5


<S>                             <C>
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                              DEC-31-1998
<PERIOD-START>                                 JAN-01-1998
<PERIOD-END>                                   DEC-31-1998
<CASH>                                         411,114
<SECURITIES>                                         0
<RECEIVABLES>                                        0
<ALLOWANCES>                                         0
<INVENTORY>                                      4,914
<CURRENT-ASSETS>                               442,407
<PP&E>                                          79,590
<DEPRECIATION>                                  53,880
<TOTAL-ASSETS>                                 693,151
<CURRENT-LIABILITIES>                          363,089
<BONDS>                                              0
                           22,715
                                          0
<COMMON>                                        38,080
<OTHER-SE>                                     (91,222)
<TOTAL-LIABILITY-AND-EQUITY>                   693,151
<SALES>                                         37,429
<TOTAL-REVENUES>                                37,429
<CGS>                                           28,543
<TOTAL-COSTS>                                   66,886
<OTHER-EXPENSES>                               401,217
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                             294,896
<INCOME-PRETAX>                               (789,620)
<INCOME-TAX>                                         0
<INCOME-CONTINUING>                           (789,620)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                  (789,620)
<EPS-BASIC>                                     (.31)
<EPS-DILUTED>                                     (.31)



</TABLE>


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