UNIVERSAL MANUFACTURING CO
8-K, 1998-10-21
MOTOR VEHICLE PARTS & ACCESSORIES
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                          SECURITIES AND EXCHANGE COMMISSION
                               Washington, D.C.  20549




                                       FORM 8-K




                       Pursuant to Section 13 or 15(d) of the
                           Securities Exchange Act of 1934




                            Date of Report
                 (Date of earliest event reported)    October 1, 1998



                                 UNIVERSAL MFG. CO.
     -------------------------------------------------------------------------
               (Exact name of registrant as specified in its charter)




   Nebraska                                                     42-0733240
- --------------                     ------------             ------------------
 (State of                       (Commission file             (IRS Employer
Incorporation)                          Number)             Identification No.)




     405 Diagonal Street, Algona, Iowa                           50511-0190
     ----------------------------------------                    ----------
     (Address of principal executive offices)                     (Zip Code)



          Registrant's telephone number,
               including area code                (515) 295-3557
                                                  --------------


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ITEM 5.   OTHER EVENTS

     Information relating recent actions by Ford Motor Company is set forth 
in the press release attached hereto as Exhibit 99.1 and incorporated herein 
by reference.

ITEM 7.   FINANCIAL STATEMENTS AND EXHIBITS

                                       EXHIBITS

          99.1 Press Release dated October 20, 1998 issued by Universal Mfg. Co.



                                      SIGNATURES

          Pursuant to the requirements of the Securities Exchange Act of 1934,
the registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.



                                             UNIVERSAL MFG. CO.




Date: October 20, 1998.                      /s/ Donald D. Heupel
                                             --------------------------------
                                             Donald D. Heupel, President


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                                     EXHIBIT 99.1

                                    PRESS RELEASE


DISTRIBUTION:       To Business Editor

DATELINE:           October 20, 1998; Universal Mfg. Co., Algona, Iowa

BODY:

     Effective October 1, 1998, Universal Mfg. Co. signed a new sales agreement
with the Ford Customer Service Division of the Ford Motor Co.  This sales
agreement establishes Universal as a Ford Authorized Distributor and requires
Universal to distribute remanufactured products, Motorcraft branded products and
certain other Ford branded products to Ford and Lincoln-Mercury dealerships in
territories near Universal's distribution centers according to prescribed
distribution standards.

     Ford also published a price list for certain distribution items distributed
by Universal in early October which provided for reduced gross margins (for
example, from 21% to 15% on steering products).  Shortly thereafter, Ford
announced advance information on the addition of two more product lines to be
distributed by Universal (starters and alternators), indicating similar gross
margins.  At the present time, distribution activity represents approximately
35% of Universal's total sales.  Because of Ford's deauthorization actions,
present and anticipated, Universal's distribution activities are expected to
constitute a higher percentage of overall sales.

     While it is currently anticipated that total sales volume will increase as
a result of Ford's actions, increased competition and the reduced margins
established by Ford could adversely affect future earnings.  Universal is in the
process of formulating and implementing a strategic plan for alternative
manufacturing and remanufacturing activities in order to utilize its existing
plant and attain other opportunities for profitable operation.

     This press release contains certain forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933, as amended, and Section
21E of the Securities Exchange Act of 1934, as amended.  Investors are cautioned
that all forward-looking statements involve risks and uncertainties, including,
without limitation, the effect of the general economic and market conditions,
customer requirements for Universal products, future actions by Ford, the
continuing strength of the automotive industry, increased competition and other
factors.  Such factors could cause actual results to differ materially from
those in the forward-looking statements.

     For additional information on this matter please contact Donald D. Heupel,
President of Universal, at (515) 295-3557.


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