SPECIALTY CATALOG CORP
DEF 14A, 1999-03-30
CATALOG & MAIL-ORDER HOUSES
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<PAGE>
                           SCHEDULE 14A INFORMATION

          Proxy Statement Pursuant to Section 14(a) of the Securities
                             Exchange Act of 1934
        
Filed by the Registrant [X]

Filed by a Party other than the Registrant [_] 

Check the appropriate box:

[_]  Preliminary Proxy Statement         

[X]  Definitive Proxy Statement 

[_]  Definitive Additional Materials 

[_]  Soliciting Material Pursuant to Section 240.14a-11(c) or Section 240.14a-12

[_]  Confidential, for Use of the  Commission Only (as permitted by 
     Rule 14a-6(e)(2))

                           Specialty Catalog Corp. 
- --------------------------------------------------------------------------------
               (Name of Registrant as Specified In Its Charter)

   
Payment of Filing Fee (Check the appropriate box):

[X]  No fee required

[_]  Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

   
     (1) Title of each class of securities to which transaction applies:

     -------------------------------------------------------------------------


     (2) Aggregate number of securities to which transaction applies:

     -------------------------------------------------------------------------


     (3) Per unit price or other underlying value of transaction computed
         pursuant to Exchange Act Rule 0-11 (Set forth the amount on which
         the filing fee is calculated and state how it was determined):

     -------------------------------------------------------------------------
      

     (4) Proposed maximum aggregate value of transaction:

     -------------------------------------------------------------------------


     (5) Total fee paid:

     -------------------------------------------------------------------------

[_]  Fee paid previously with preliminary materials.
     
[_]  Check box if any part of the fee is offset as provided by Exchange
     Act Rule 0-11(a)(2) and identify the filing for which the offsetting fee
     was paid previously. Identify the previous filing by registration statement
     number, or the Form or Schedule and the date of its filing.
     
     (1) Amount Previously Paid:
 
     -------------------------------------------------------------------------


     (2) Form, Schedule or Registration Statement No.:

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     (3) Filing Party:
      
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     (4) Date Filed:

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<PAGE>
 
                            SPECIALTY CATALOG CORP.
 
              21 Bristol Drive, South Easton, Massachusetts 02375
                                (508) 238-0199
 
                   NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
 
  The Annual Meeting of the Shareholders of Specialty Catalog Corp. (the
"Company"), a Delaware corporation, will be held at Bingham Dana LLP, 399 Park
Avenue, New York, New York, at 11:00 a.m. on Tuesday May 25, 1999 for the
following purposes:
 
    1. To elect directors of the Company;
 
    2. To consider and vote upon a proposal to amend the Company's 1996
       Stock Incentive Plan to increase the number of shares authorized for
       issuance thereunder from 750,000 shares to 1,000,000 shares; and
 
    3. To transact such other business as may properly come before the
       meeting.
 
  The Board of Directors has fixed March 26, 1999 as the record date for the
determination of shareholders entitled to notice of and to vote at the Annual
Meeting of Shareholders. Accordingly, only shareholders of record at the close
of business on March 26, 1999 will be entitled to notice of and to vote at
such meeting.
 
  IT IS IMPORTANT THAT YOUR SHARES BE REPRESENTED AT THE MEETING. THEREFORE,
WHETHER OR NOT YOU PLAN TO ATTEND THE MEETING, PLEASE COMPLETE YOUR PROXY AND
RETURN IT IN THE ENCLOSED ENVELOPE, WHICH REQUIRES NO POSTAGE IF MAILED IN THE
UNITED STATES. IF YOU ATTEND THE MEETING AND WISH TO VOTE IN PERSON, YOUR
PROXY WILL NOT BE USED.
 
                                          By order of the Board of Directors,
 
                                          [SIGNATURE OF STEVEN L. BOCK APPEARS
                                          HERE]
                                          Steven L. Bock
                                          Secretary
 
Dated: April 12, 1999
<PAGE>
 
                            SPECIALTY CATALOG CORP.
 
              21 Bristol Drive, South Easton, Massachusetts 02375
                                (508) 238-0199
 
                               ----------------
 
                                Proxy Statement
                               ----------------
 
                              GENERAL INFORMATION
 
  The enclosed proxy is solicited on behalf of the Board of Directors of
Specialty Catalog Corp. (the "Company") for use at the Annual Meeting of
Shareholders to be held on Tuesday, May 25, 1999, and at any adjournments
thereof (the "Meeting").
 
  The Company's principal executive office is located at 21 Bristol Drive,
South Easton, Massachusetts 02375.
 
  The cost of soliciting proxies by mail, telephone, telegraph or in person
will be borne by the Company. The Company has retained the services of
Continental Stock Transfer And Trust Company, the Company's transfer agent
based in New York, to whom the Company will pay a fee plus reimbursement for
mailing and out-of-pocket expenses. In addition to solicitation by mail, the
Company will reimburse brokerage houses and other nominees for their expenses
incurred in sending proxies and proxy material to the beneficial owners of
shares held by them.
 
  The Company's Annual Report on Form 10-K is included in the Company's Annual
Report to Shareholders, and is being furnished to shareholders of record
together with this Proxy Statement, on or about April 12, 1999. Requests for
additional copies should be directed to: Specialty Catalog Corp., 21 Bristol
Drive, South Easton, Massachusetts 02375.
 
  You may revoke your proxy at any time prior to its use by giving written
notice to the Secretary of the Company, by executing a revised proxy at a
later date or by attending the Meeting and voting in person. Proxies in the
form enclosed, unless previously revoked, will be voted at the Meeting in
accordance with the specifications made by you thereon or, in the absence of
such specifications, in favor of the election of the nominees for directors
listed herein, in favor of the proposal to amend the Company's 1996 Stock
Incentive Plan to increase the number of shares authorized for issuance
thereunder from 750,000 to 1,000,000 and with respect to any other business
which may properly come before the Meeting, in the discretion of the named
proxies. If, in a proxy submitted on your behalf by a person acting solely in
a representative capacity, the proxy is marked clearly to indicate that the
shares represented thereby are not being voted with respect to one or more
proposals, then your proxy will not be counted as present at the Meeting with
respect to such proposals. Proxies submitted with abstentions as to one or
more proposals will be counted as present for purposes of establishing a
quorum for such proposals.
 
  Only shareholders of record at the close of business on March 26, 1999, are
entitled to notice of, and to vote at, the Meeting or any adjournment or
postponement thereof. The Company had outstanding on March 26, 1999, 4,418,586
shares of Common Stock, each of which is entitled to one vote upon the matters
to be presented at the Meeting. The presence, in person or by proxy, of a
majority of the issued and outstanding shares of Common Stock will constitute
a quorum for the transaction of business at the Meeting. Votes withheld from
any nominee, abstentions and broker "non-votes" are counted as present or
represented for the purposes of determining the presence or absence of a
quorum for the Meeting. A broker "non-vote" occurs when a nominee holding
shares for a beneficial owner votes on one proposal, but does not vote on
another proposal because the nominee does not have discretionary voting power
and has not received instructions from the beneficial owner. Abstentions are
included in the number of shares present or represented and voting on each
matter. Broker "non-votes" are not so included.
<PAGE>
 
                            PRINCIPAL SHAREHOLDERS
 
  The following table and footnotes sets forth certain information regarding
the beneficial ownership of the Company's Common Stock as of March 26, 1999 by
(i) each person known by the Company to own beneficially five percent or more
of the Common Stock, (ii) each of the Company's directors, (iii) each of the
executive officers named in the Summary Compensation Table and (iv) all
directors and executive officers as a group. The Company believes that each of
the beneficial owners of the Common Stock listed in the table, based on
information furnished by such owner, has sole investment and voting power with
respect to such shares, except as may be otherwise noted in the footnotes
hereto:
 
<TABLE>
<CAPTION>
                                               Number of Shares
                                                 Beneficially
Name                                                Owned       Percentage (1)
- ----                                           ---------------- --------------
<S>                                            <C>              <C>
Steven L. Bock................................     472,160(2)        9.86%
Stephen M. O'Hara.............................     218,485(3)        4.94%
J. William Heise..............................      13,403(4)           *
Alan S. Cooper................................       3,033(5)           *
  Dickstein Partners
  660 Madison Avenue
  New York, New York 10021
Guy Naggar....................................     404,700(6)        9.15%
  Dawnay, Day & Co., Ltd.
  15 Grosvenor Gardens
  London, England SW1W0BD
Samuel L. Katz................................      93,608(5)        2.12%
  Cendant Corporation
  9 West 57th Street
  New York, New York 10019
Andrea Pomerantz Lustig.......................       3,033(7)           *
  Cosmopolitan Magazine
  224 West 57th Street, 8th Floor
  New York, New York 10019
Martin E. Franklin............................     231,221(8)        5.23%
  Lumen Technologies, Inc.
  555 Theodore Fremd Avenue
  Rye, New York 10580
Dickstein Partners Inc........................     647,689(9)       14.66%
  Dickstein & Co., L.P........................     510,000(9)       11.54%
    660 Madison Avenue
    New York, New York 10021
  Dickstein International Limited.............     137,689(9)        3.12%
    129 Front Street
    Hamilton, Bermuda
Wellington Management Company L.L.P...........     500,000(10)      11.32%
  75 State Street
  Boston, MA 02109
  Wellington Trust Company, N.A...............     300,000(10)       6.79%
    75 State Street
    Boston, MA 02109
</TABLE>
 
                                       2
<PAGE>
 
<TABLE>
<CAPTION>
                                              Number of Shares
                                                Beneficially
Name                                               Owned        Percentage (1)
- ----                                          ----------------  --------------
<S>                                           <C>               <C>
Marion Naggar's Children Settlement Trust....      733,966(11)      16.61%
  Viktor Pech................................      733,966(11)      16.61%
  Reinhold Vohlwend..........................      733,966(11)      16.61%
  First Global Holdings Limited..............      244,655(11)       5.54%
    Unit 18--Mill Mall
    Wickham's Cay
    Road Town
    Tortola
    British Virgin Islands
  Oracle Investments & Holdings Limited......      244,656(11)       5.54%
    Unit 18--Mill Mall
    Wickham's Cay
    Road Town
    Tortola
    British Virgin Islands
  Ionic Holdings LDC.........................      244,655(11)       5.54%
    Butterfield House
    Fort Street
    Box 219
    George Town, Grand Cayman
    Cayman Islands
All executive officers and directors as a
 group (7 persons)...........................    1,221,158(12)      25.34%
</TABLE>
- --------
 *  Indicates less than 1%
(1) Applicable percentage of ownership is based upon 4,418,586 shares
    outstanding. Beneficial ownership is determined in accordance with the
    rules of the Securities and Exchange Commission (the "Commission") and
    generally includes voting and investment power with respect to securities.
    Shares of Common Stock issued upon the exercise of options and warrants
    currently exercisable or exercisable within 60 days are deemed outstanding
    for computing the percentage ownership of the person holding such options
    or warrants, but are not deemed outstanding for computing the percentage
    ownership of any other person.
(2) Includes 310,226 shares of Common Stock underlying stock options which
    became exercisable upon the consummation of the Company's initial public
    offering at a price of $0.31 per share; 30,000 shares of Common Stock
    underlying stock options which are exercisable at a price of $5.33 per
    share; and 32,000 shares of Common Stock underlying stock options under
    the 1996 Stock Incentive Plan (the "Plan") which are exercisable at a
    price of $6.50 per share.
(3) Includes 2,500 shares of Common Stock underlying stock options which are
    exercisable at a price of $6.50 per share. Mr. O'Hara forfeited all
    options granted to him which had not yet vested when he left the Company
    in August, 1998.
(4) Includes 13,300 shares of Common Stock underlying stock options issued
    under the Plan which are exercisable at a price of $6.50 per share.
(5) Includes 3,033 shares of Common Stock underlying stock options issued
    under the Plan which are exercisable at a price of $6.50 per share.
(6) Includes 401,667 shares of Common Stock which was the amount attributed to
    the shareholder and received by him upon dissolution of Viking Holdings
    Limited; includes 3,033 shares of Common Stock underlying stock options
    issued under the Plan which are exercisable at a price of $6.50 per share.
(7) Includes 2,500 shares of Common Stock underlying stock options issued
    under the Plan which are exercisable at an exercise price of $6.88 per
    share and 533 shares of Common Stock underlying stock options issued under
    the Plan which are exercisable at an exercise price of $6.50 per share.
 
                                       3
<PAGE>
 
(8) Includes 3,033 shares of Common Stock underlying stock options issued
    under the Plan which are exercisable at an exercise price of $6.50 per
    share.
(9) Of the 647,689 total shares reported, Dickstein & Co., L.P. beneficially
    owns 510,000 of such shares and Dickstein International Limited
    beneficially owns 137,689 of such shares. Dickstein & Co., L.P. disclaims
    beneficial ownership of 137,689 shares owned by Dickstein International
    Limited. Dickstein International Limited disclaims beneficial ownership of
    510,000 shares owned by Dickstein & Co., L.P. Dickstein & Co., L.P. and
    Dickstein International Limited are private investment funds. Dickstein
    Partners, L.P. is the general partner of Dickstein & Co., L.P. Dickstein
    Partners Inc. is the general partner of Dickstein Partners, L.P. and is
    the advisor to Dickstein International Limited. Mark B. Dickstein is the
    President and sole director of Dickstein Partners Inc.
(10) Wellington Management Company L.L.P. ("WMC"), in its capacity as
     investment adviser, may be deemed to beneficially own 500,000 shares
     which are held of record by clients of WMC. Those clients have the right
     to receive, or the power to direct the receipt of, dividends from, or the
     proceeds from the sale of, such securities. Wellington Trust Company,
     N.A. ("WTC"), in its capacity as investment adviser, may be deemed to
     beneficially own 300,000 shares which are held of record by clients of
     WTC. Those clients have the right to receive, or the power to direct the
     receipt of, dividends from, or the proceeds from the sale of, such
     securities. Wellington Management Company L.L.P. disclaims beneficial
     ownership of the 300,000 shares which may be deemed to be beneficially
     owned by Wellington Trust Company, N.A. Wellington Trust Company, N.A.
     disclaims beneficial ownership of the 500,000 shares which may be deemed
     to be beneficially owned by Wellington Management Company L.L.P.
(11) Of the 733,966 total shares reported as beneficially owned by the Marion
     Naggar's Children Settlement Trust (the "Trust"), First Global Holdings
     Ltd. ("First Global") beneficially owns 244,655 of such shares, Oracle
     Investments & Holdings Ltd. ("Oracle") beneficially owns 244,656 of such
     shares and Ionic Holdings LDC ("Ionic") beneficially owns 244,655 of such
     shares. The Trust is the sole shareholder of each of Oracle, First Global
     and Ionic. Messrs. Vohlwend and Pech are the trustees of the Trust, and
     share power over the activities of the Trust. Messrs. Vohlwend and Pech
     have no direct voting or dispositive power over shares held by the Trust,
     but have the power to direct the Trust to appoint directors of Oracle,
     First Global and Ionic and accordingly may be deemed to be the beneficial
     owners of shares owned by each of Oracle, First Global and Ionic. Messrs.
     Vohlwend and Pech serve as trustees in a fiduciary capacity and disclaim
     any beneficial ownership over any shares held by the Trust. First Global
     Holdings Limited disclaims beneficial ownership of the 244,656 shares
     owned by Oracle Investments & Holdings Limited and the 244,655 shares
     owned by Ionic Holdings LDC. Oracle Investments & Holdings Limited
     disclaims beneficial ownership of the 244,655 shares owned by First
     Global Holdings Limited and the 244,655 shares owned by Ionic Holdings
     LDC. Ionic Holdings LDC disclaims beneficial ownership of the 244,655
     shares owned by First Global Holdings Limited and the 244,656 shares
     owned by Oracle Investments & Holdings Limited.
(12) Includes 400,691 shares of Common Stock underlying stock options which
     are currently exercisable.
 
                                       4
<PAGE>
 
                             ELECTION OF DIRECTORS
                                  Proposal 1
 
  The Board of Directors has set the number of Board members at six for the
upcoming year. Each director is elected to hold office until the next annual
meeting of shareholders, or special meeting in lieu thereof, and until their
respective successors are duly elected and qualified. The Board has nominated
all of the current members of the Board for reelection. The affirmative vote
of a plurality of the shares of Common Stock present at the Meeting, in person
or by proxy, is required for the reelection of the members of the Board.
 
  Unless authority to do so is withheld, the persons named in each proxy
(and/or their substitutes) will vote the shares represented thereby "FOR" the
election of the director nominees named below. If for any reason any nominee
is not a candidate (which is not now expected), a new nominee will be
designated by the Board to fill such vacancy, unless the Board of Directors
shall reduce the number of directors in accordance with the By-Laws of the
Company.
 
THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" EACH OF THE NOMINEES NAMED
BELOW.
 
Information as to Directors and Nominees for Director
 
  There is shown below for each director and nominee for director, as reported
to the Company, the name, age and family relationship, if any, with any other
director or officer, the principal occupation and employment over at least the
last five years, the position, if any, with the Company, the period of service
as a director of the Company, and certain other directorships held.
 
<TABLE>
<CAPTION>
Name                           Age          Office Held          Director Since
- ----                           ---          -----------          --------------
<S>                            <C> <C>                           <C>
Steven L. Bock................  45 Chairman of the Board, Chief  December 1990
                                    Executive Officer and
                                    President
Alan S. Cooper................  40 Director                      February 1996
Martin E. Franklin............  34 Director                      November 1994
Samuel L. Katz................  33 Director                      November 1994
Andrea Pomerantz Lustig.......  34 Director                      March 1997
Guy Naggar....................  58 Director                      November 1994
</TABLE>
 
  Steven L. Bock has been Chairman of the Board and Chief Executive Officer of
the Company (or its predecessor company) since December 1990 and has been
President of the Company since August 1998. He has been a director of SC
Direct and SC Publishing, subsidiaries of the Company, since March 1989
(including the years when those companies were under bankruptcy protection).
SC Direct was formed by RSG Partners, a private investment and management firm
founded by Mr. Bock and two partners in 1988. Mr. Bock was a partner in RSG
Partners from 1988 to 1990. From October 1986 to October 1988, Mr. Bock was a
Vice President of TSG Holdings, Inc., the investment advisor to
Transcontinental Services Group, a U.K. listed investment holding company,
where he was responsible for initiating, financing and managing business
investments. Mr. Bock has been a director of the Juvenile Diabetes Foundation,
Bay State Chapter, since January 1998. Mr. Bock is also a member of the Young
Presidents Organization. He graduated (summa cum laude) with a B.A. degree
from SUNY at Albany and received his J.D. degree (cum laude) from Harvard Law
School.
 
  Alan S. Cooper has been Vice President and General Counsel of Dickstein
Partners Inc., a private investment firm, since March 1992. Prior to joining
Dickstein Partners Inc., he was an attorney with Rosenman & Colin in New York
City from August 1983 to February 1992. Mr. Cooper received his B.S. and J.D.
degrees from the University of Pennsylvania.
 
  Martin E. Franklin has been Chairman and Chief Executive Officer of Marlin
Holdings, Inc., the general partner of Marlin Capital, L.P., a private
investment partnership since October 1996. He also serves as Chairman
 
                                       5
<PAGE>
 
of the Board of Directors of Bolle, Inc., a NASDAQ listed company. From May
1996 until March 1998, Mr. Franklin served as Chairman and Chief Executive
Officer of Lumen Technologies, Inc., a NYSE company, and served as Executive
Chairman from March 1998 until December 1998. Mr. Franklin was Chairman of the
Board and Chief Executive Officer of Lumen's predecessor, Benson Eyecare
Corporation, from October 1992 to May 1996 and President from November 1993
until May 1996. Mr. Franklin was non-executive Chairman and a director of
Eyecare Products plc, a London Stock Exchange Company, from December 1993
until February 1999. Mr. Franklin also serves on the boards of a number of
privately held companies and charitable organizations. Mr. Franklin received a
B.A. in Political Science from the University of Pennsylvania in 1986.
 
  Samuel L. Katz has been Executive Vice President, Strategic Development of
Cendant Corporation since April 1998 and was Senior Vice President-
Acquisitions of Cendant Corporation (and its predecessor HFS Incorporated),
from January 1996 to April 1998. From June 1993 to December 1995, Mr. Katz was
a Vice President of Dickstein Partners Inc., a private investment firm. Mr.
Katz is a director of NRT Incorporated. Mr. Katz received his B.A. in
Economics from Columbia University in 1986.
 
  Andrea Pomerantz Lustig has been the Beauty and Fitness Director of
Cosmopolitan Magazine since 1991. Prior to that she was Cosmopolitan's beauty
editor since March 1990. Ms. Pomerantz Lustig also acts as a spokesperson for
Cosmopolitan Magazine, representing the magazine's philosophy on beauty,
fitness and relationship issues. Prior to Cosmopolitan Magazine, she was with
Conde Nast where she was a beauty writer for Glamour Magazine since 1989. Ms.
Pomerantz Lustig began her career in beauty journalism in 1988 at Mademoiselle
where she was a beauty researcher. Ms. Pomerantz Lustig is a foundation board
member of Cosmetic Executive Women and a board member of the Fragrance
Foundation Long-Range Planning Committee. Ms. Pomerantz Lustig received her
B.A. in History from the University of Pennsylvania.
 
  Guy Naggar has been Chairman of Dawnay, Day & Co. Limited, a U.K. investment
bank founded in 1928, which is a member of the London Investment Banking
Association, since 1981. Mr. Naggar has also been the Chairman of Delyn Group
Plc, a U.K. listed company, since March 1998. Immediately prior to becoming
Chairman of Dawnay, Day & Co. Limited, Mr. Naggar was a Director of the
Charterhouse Group Limited and of its subsidiary, Charterhouse Japhet Limited.
Mr. Naggar sits on various other private company boards.
 
  As compensation for service as director, each non-employee director receives
cash compensation and discretionary stock option grants. The Company pays to
each non-employee director annual cash compensation of $7,500, payable
quarterly. In addition, pursuant to the Company's 1996 Stock Incentive Plan
(the "Plan"), discretionary stock option grants can be made by the
Compensation Committee. There were no options granted to any members of the
Board of Directors in 1998. The Board of Directors held four meetings during
1998, and each director attended at least 75% of the aggregate of such
meetings of the Board and all committees of the Board on which he served,
except that Ms. Andrea Pomerantz Lustig did not attend any of those meetings.
 
Committees
 
  The Board of Directors has established an Audit Committee consisting of
Samuel L. Katz, Alan S. Cooper and Martin E. Franklin. Mr. Katz serves as the
chairman of the committee. The Audit Committee is responsible for recommending
to the Board of Directors the appointment of the Company's outside auditors,
examining the results of audits, reviewing internal accounting controls and
reviewing related party transactions. The Board of Directors has also
established a Compensation Committee consisting of Ms. Pomerantz Lustig and
Messrs. Cooper and Franklin. Mr. Cooper serves as chairman of the committee.
The Audit Committee held one meeting in 1998. The Compensation Committee held
one meeting in 1998. The Company does not have a nominating committee or a
committee serving a similar purpose.
 
Compensation Committee Interlocks and Insider Participation
 
  No person serving on the Compensation Committee at any time during fiscal
year 1998 was a present or former officer or employee of the Company or any of
its subsidiaries. During fiscal year 1998, no executive
 
                                       6
<PAGE>
 
officer of the Company served as a member of the board of directors or
compensation committee (or other board committee performing equivalent
functions) of another entity, one of whose executive officers served on the
Company's Board of Directors or Compensation Committee.
 
                            EXECUTIVE COMPENSATION
 
  The table below sets forth certain compensation information for the fiscal
years ended January 2, 1999, January 3, 1998 and December 28, 1996, with
respect to the Company's Chief Executive Officer and those two other executive
officers of the Company who were the most highly paid (in excess of $100,000
in total annual compensation) for fiscal 1998.
 
                          SUMMARY COMPENSATION TABLE
 
<TABLE>
<CAPTION>
                                                                    Long-Term
                                          Annual Compensation      Compensation
                                          ----------------------   ------------
                                                                    Securities
                                 Fiscal                             Underlying
  Name and Principal Positions    Year    Salary ($)   Bonus ($)     Options
  ----------------------------   ------   ----------   ---------   ------------
<S>                              <C>      <C>          <C>         <C>
Steven L. Bock..................  1998     $300,678         --(1)         --
  Chairman, Chief Executive
   Officer                        1997     $290,490         --(1)     10,000(4)
   and President                  1996     $285,662         --       150,000(5)
 
Stephen M. O'Hara...............  1998(3)  $363,461(3)      --(2)         --
  President                       1997     $215,337         --(2)     10,000(4)
                                  1996     $208,862         --        25,000(6)
 
J. William Heise................  1998     $155,431         --            --
  Senior Vice President/Chief     1997     $140,313     $5,000(7)      6,500(4)
   Financial Officer              1996(8)  $ 99,948         --        30,000(6)
</TABLE>
- --------
(1) At the beginning of 1997, Mr. Bock was owed bonus compensation of $187,500
    deferred from years prior to 1996, accrued under his prior employment
    agreement with the Company, of which $125,000 was paid in 1997 and the
    remainder was paid in January 1998.
(2) At the beginning of 1997, Mr. O'Hara was owed bonus compensation of
    $35,000 deferred from years prior to 1996, accrued under his prior
    employment agreement with the Company, of which $23,333 was paid in 1997
    and the remainder was paid in January 1998.
(3) Mr. O'Hara left the Company in August 1998. His annual salary as reported
    for 1998 includes one year of severance in the amount of $225,000, paid
    pursuant to the terms and conditions of his employment contract.
(4) Represents shares underlying options granted in 1997 at an exercise price
    of $6.50 per share, which become exercisable over a five year period. Of
    these shares underlying options, 2,000 of the 10,000 shares granted to Mr.
    Bock and 1,300 of the 6,500 shares granted to Mr. Heise are currently
    exercisable. Upon leaving the Company in August 1998, the option for
    10,000 shares granted to Mr. O'Hara in 1997 terminated.
(5) Represents shares underlying options granted in 1996, consisting of an
    option for 75,000 shares at an exercise price of $5.33 per share and an
    option for 75,000 shares at an exercise price of $6.50 per share, both of
    which become exercisable over a five year period. Of these shares
    underlying options, 30,000 of the 75,000 shares at an exercise price of
    $5.33 per share and 30,000 of the 75,000 shares at an exercise price of
    $6.50 per share are currently exercisable.
(6) Represents shares underlying options granted in 1996 at an exercise price
    of $6.50 per share which are, or were to become, exercisable over a five
    year period. Of these shares underlying options, 12,000 of the 30,000
    shares granted to Mr. Heise are currently exercisable. Upon leaving the
    Company in August 1998, 20,000 of the 25,000 shares underlying his options
    were unvested and were terminated. Of the remaining 5,000 vested options,
    the option for 2,500 shares terminated on February 7, 1999 and the option
    for 2,500 shares will terminate on August 7, 1999, if not exercised prior
    thereto.
(7) Mr. Heise received a discretionary bonus amounting to $5,000 earned in
    1997 and paid in January 1998.
(8) Mr. Heise became acting chief financial officer in March 1996. On August
    1, 1996, he was hired permanently at an annual salary of $130,000.
 
                                       7
<PAGE>
 
Option Grants in Last Fiscal Year
 
  No grants of stock options were made to any of the Company's named executive
officers in the last fiscal year.
 
Aggregated Option Exercises and Year End Option Values
 
  The following table sets forth information as to options exercised during
the fiscal year ended January 2, 1999, and unexercised options held at the end
of such fiscal year, by the individuals listed in the Summary Compensation
Table.
 
                AGGREGATED OPTION EXERCISES IN LAST FISCAL YEAR
                       AND FISCAL YEAR END OPTION VALUES
 
<TABLE>
<CAPTION>
                                                   Number of Shares              Value of Unexercised
                                                Underlying Unexercised           In-the-Money Options
                           Shares             Options at January 2, 1999       at January 2, 1999 ($)(1)
                         Acquired on  Value   ------------------------------   -------------------------
          Name            Exercise   Realized Exercisable     Unexercisable    Exercisable Unexercisable
          ----           ----------- -------- -------------   --------------   ----------- -------------
<S>                      <C>         <C>      <C>             <C>              <C>         <C>
Steven L. Bock..........        --         --         372,226          98,000  $1,106,824       $ 0
Stephen M. O'Hara(2)....   217,773   $635,759           5,000              --  $        0        --
J. William Heise........        --         --          13,300          23,200  $        0       $ 0
</TABLE>
- --------
(1) Value is based on the closing sale price of $3.875 per share of the Common
    Stock as of December 31, 1998 (the last trading date during fiscal year
    1998) minus the exercise price.
(2) All unvested options granted to Mr. O'Hara terminated when he left the
    Company in August 1998.
 
Information as to Executive Officers
 
  Steven L. Bock has been Chief Executive officer of the Company since
December 1990 and has been President of the Company since August 1998. He has
been a director of SC Direct and SC Publishing since March 1989 (including the
years when the companies were under bankruptcy protection of the courts). For
more information about Mr. Bock, see the discussion of the members of the
Board of Directors above.
 
  J. William Heise has been Senior Vice President and Chief Financial Officer
of the Company since August, 1996, and was acting Chief Financial Officer from
March 1996 to August 1996. From November 1994 to November 1995, Mr. Heise was
Vice President/Chief Financial Officer at Sun Television and Appliances, Inc.,
a retailer of consumer electronics and appliances. From October 1983 to March
1994, Mr. Heise served in a variety of positions with Victoria's Secret
Catalogue, Inc., including Executive Vice President/Chief Financial Officer
from 1989 to 1992 and Executive Vice President/Operations from 1992 to 1994.
Mr. Heise holds a B.A. degree from Ohio University.
 
Executive Employment Agreements
 
  The Company has entered the third year of an employment agreement with
Steven L. Bock, pursuant to which Mr. Bock will serve as the Chairman of the
Board and Chief Executive Officer of the Company for a term expiring on
December 31, 1999. Under that employment agreement, Mr. Bock will receive an
annual salary of $310,000 in 1999, the last year of the term of the agreement.
Mr. Bock will be eligible for a performance bonus ranging between 0% to 100%
of his annual salary, based upon the Company's performance as compared against
the annual plan approved by the Board. Upon executing this agreement in 1996,
Mr. Bock was granted options under the Plan to purchase 75,000 shares at the
initial public offering price of $6.50 per share, and options granted outside
of the Plan to purchase 75,000 shares at a price of $5.33 per share. Options
to purchase 15,000 shares under each of these grants will vest and become
exercisable each year for five years, subject to accelerated vesting under
certain circumstances. Mr. Bock received an additional grant of 10,000 options
on January 2, 1998 at a price of $6.50 per share. The Company currently
maintains a $4 million key-person life insurance policy on Mr. Bock.
 
                                       8
<PAGE>
 
  The Company may terminate Mr. Bock's employment: (i) upon his death or
permanent disability; (ii) if he engages in conduct that constitutes "cause";
(iii) if the Company fails to meet certain financial targets; or (iv) upon a
change of control. Mr. Bock may terminate his agreement if there is a material
reduction of his responsibilities or a material breach of the agreement by the
Company. Either party may cause this agreement to expire at the end of any
year ending on or after December 31, 1999 by giving notice at least six months
ahead of time. In the event Mr. Bock's employment is terminated for any reason
other than "cause" or death, Mr. Bock will receive a severance payment of from
one year to two years of base salary. Mr. Bock's employment agreement contains
non-competition restrictions effective during the term of employment and for a
period of two years thereafter. For the term of his employment agreement, and
for any period thereafter during which the Company is obligated to pay
severance, the Company must provide $1 million of life insurance for the
benefit of Mr. Bock. In the event the Company fails to maintain such
insurance, upon the death of Mr. Bock, the Company must pay such officer's
estate a death benefit of $1 million.
 
  The Company had entered the second year of an employment agreement with
Stephen M. O'Hara, pursuant to which Mr. O'Hara was to serve as President of
the Company for a term expiring on December 31, 1999. Mr. O'Hara left the
Company in August 1998. The Company made a severance payment of $225,000,
which was his current annual salary, to Mr. O'Hara pursuant to the terms and
conditions of his employment agreement.
 
                                       9
<PAGE>
 
                       COMPENSATION COMMITTEE REPORT ON
                        EXECUTIVE OFFICER COMPENSATION
 
Compensation Philosophy and Objectives
 
  The Company's executive officer compensation consists of three primary
components: base salary, annual bonuses and grants of stock options. Each
component is intended to further the Company's overall compensation
philosophy, and to achieve the compensation objectives of the Company. The
Company's compensation philosophy is that executive compensation should
reflect the value created and protected for shareholders, while furthering the
Company's short and long-term strategic goals and values by aligning
compensation with business objectives and individual performance. Short and
long-term compensation should motivate and reward high levels of performance
and is geared to attract and retain qualified executive officers.
 
  The Company's executive officer compensation program is based on the
following principles and objectives:
 
  .  Competitive, Fair and Balanced Compensation
 
  The Company is committed to providing an executive officer compensation
program that helps attract and retain highly qualified executive officers. The
Company seeks to achieve a balance of compensation paid to a particular
individual and compensation paid to other executive officers inside the
Company, and strives to achieve a balance between the fixed and variable
components, and between the short and long-term components, of each executive
officer's compensation.
 
  . Performance
 
  Other than the Bonus Plan (as defined below), the Company has no specific
performance criteria. Generally, however, executive officers are rewarded
based upon both corporate and individual performance. Corporate performance is
evaluated by reviewing the extent to which strategic and business plan goals
are met. Individual performance is evaluated by reviewing the achievement of
specified individual objectives and the degree to which the executive officer
contributed to the overall success of the Company and management team.
 
Compensation for Fiscal 1998
 
 Salary
 
  As described above, the Compensation Committee sets the base salary for
executive officers after reviewing the Chief Executive Officer's
recommendations and evaluations of performance, compensation for competitive
positions in the market and the historical compensation levels of the
executive officers. The annual base salary for Mr. Bock is set pursuant to the
terms and conditions of his Employment Agreement.
 
 Bonus
 
  For fiscal 1998, the Company's executive officers were eligible to receive
bonuses pursuant to the terms of the Specialty Catalog Corp. Bonus Plan (the
"Plan") which was approved by the Compensation Committee in fiscal year 1996.
Under the terms of the Plan, executive officer bonuses are paid from a bonus
pool which is funded based upon a formula tied to the Company's consolidated
earnings before interest, tax, depreciation and amortization ("EBITDA") for
the year. The executive officers did not earn a bonus in 1998 under the Plan.
 
 Stock Option Grants
 
  The Compensation Committee believes that stock options, granted from time to
time throughout the year, are an excellent vehicle for compensating employees.
Because the option exercise price for the employee is generally the fair
market value of the stock on the date of grant, but in no event less than
$6.50 per share, employees recognize a gain only if the value of the stock
increases. Thus, employees with stock options are
 
                                      10
<PAGE>
 
rewarded for their efforts to improve the long-term performance of the
Company's stock. The size of stock option grants is generally intended by the
Compensation Committee to reflect the executive officer's position with the
Company and his other contributions to the Company, while at the same time
considering his other prior equity holdings in the Company and the stock
option awards made to other executive officers of the Company. The Company,
however, has no specific targets for percentage ownership for directors or
executive officers. Grants to executive officers under the stock option
program typically involve a five-year vesting period (subject to accelerated
vesting upon a change in control of the Company) to encourage key employees to
continue in the employ of the Company. There were no stock options granted in
1998 other than to employees who joined the Company during the year.
 
 Compensation of Chief Executive Officer
 
  Consistent with the executive compensation policies described above, Mr.
Bock received a base salary of $300,000 for fiscal 1998 and a payment of bonus
compensation of $62,500 deferred from years prior to 1996.
 
  Under the terms of Mr. Bock's employment agreement, the Company provides Mr.
Bock with $1 million of life insurance for the benefit of Mr. Bock.
 
 Compliance with Internal Revenue Code Section 162(m)
 
  The Committee has reviewed the potential consequences for the Company of
Section 162(m) of the Internal Revenue Code of 1986, as amended (the "Code"),
which imposes a limit on tax deductions for annual compensation in excess of
$1 million for certain executives of public companies. The Company believes
that options granted under the Plan are exempt from the limitation, and other
compensation expected to be paid during fiscal year 1999 is below this
compensation limitation.
 
 Conclusion
 
  The Compensation Committee believes that the total fiscal year 1998
compensation of the Chief Executive Officer and each of the other named
officers, as described above, is fair, and is within the range of compensation
for executive officers in similar positions.
 
                                          Compensation Committee
 
                                          Alan S. Cooper
                                          Martin E. Franklin
                                          Andrea Pomerantz Lustig
 
                                      11
<PAGE>
 
                     SHAREHOLDER RETURN PERFORMANCE GRAPH
 
  The following Graph compares the performance of the Company's Common Stock
to the S&P 500 Index and the Small Cap Catalog Index since October 17, 1996,
the first day on which the Company's Common Stock was publicly traded. The
graph assumes that the value of an investment in the Company's Common Stock
and each index was $100 at October 17, 1996.
 
             Plot points for Shareholder Return Performance Graph
 
<TABLE> 
<CAPTION> 
                             10/17/96    12/28/96    01/03/98    01/02/99
                             --------    --------    --------    --------
<S>                           <C>         <C>         <C>         <C>
Specialty Catalog Corp.        $100        $106        $100        $ 60
S&P 500                        $100        $100        $138        $174
Small Cap Catalog Index(1)     $100        $ 94        $184        $146
</TABLE> 
 
(1) The Small Cap Catalog Index consists of five catalog companies similar to
    Specialty Catalog Corp. in market capitalization and sales. Each of the
    market capitalization and net revenues of these five catalog companies was
    less than $100 million at the inception of this index. The companies
    included in this index are: Concepts Direct, DM Management, Initio, Inc.,
    Real Goods Trading Corp., and The Right Start, Inc.
 
                                      12
<PAGE>
 
                    APPROVAL OF AMENDMENT TO THE COMPANY'S
                           1996 STOCK INCENTIVE PLAN
                                  Proposal 2
 
  On August 3, 1996, the 1996 Stock Incentive Plan (the "Plan") was adopted
and 500,000 shares of Common Stock were reserved for issuance thereunder to
employees, directors and consultants of the Company. In 1998, the Board
adopted, and the shareholders approved, an amendment to the Plan that
increases the number of shares of Common Stock available for issuance under
the Plan from 500,000 shares to 750,000 shares. In March 1999, the Board
adopted, subject to shareholder approval, an amendment to the Plan that
increases the number of shares of Common Stock available for issuance under
the Plan from 750,000 shares to 1,000,000 shares.
 
  The purpose of the Plan is to attract able persons to enter and remain in
the employ of the Company, its Subsidiaries and Affiliates. The Plan is
intended to provide incentive compensation to employees, directors and
consultants of the Company, its Subsidiaries and Affiliates measured by
reference to the value of the Common Stock, thereby strengthening the
commitment of the employees, directors and consultants to the welfare of the
Company, its Subsidiaries and Affiliates.
 
  Additional shares are needed for use in the Plan so that grants may continue
to be made to attract and retain key personnel.
 
  The proposed amendment will cause subclause (a) of Section 5 of the Plan to
be replaced with the following:
 
    (a) Subject to Section 13, the aggregate number of shares of Stock made
  subject to all Awards may not exceed 1,000,000 (subject to increase or
  decrease pursuant to Section 10);
 
  The Board recommends that the shareholders vote "FOR" the proposed amendment
of the Plan and the enclosed proxy will be so voted unless a contrary vote is
indicated. The affirmative vote of the holders of a majority of the shares of
Common Stock represented in person or by proxy, and voting, at the Meeting is
required for approval of the amendment to the Plan. Except for such amendment,
if approved, the Plan will remain unchanged.
 
  THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" APPROVAL OF THE INCREASE OF
          SHARES AUTHORIZED UNDER THE PLAN FROM 750,000 TO 1,000,000
 
  The following is a summary of the provisions of the Plan. This summary is
qualified in its entirety by reference to the Plan, a copy of which may be
obtained from the Company.
 
Summary of the Plan
 
  The Plan is administered by the Compensation Committee of the Board of
Directors (the "Committee"). The Committee may grant Incentive Stock Options,
Nonqualified Stock Options and Restricted Stock (collectively, "Awards") under
the Plan.
 
Description of Awards
 
  Incentive Stock Option and Nonqualified Stock Options. The Committee may
grant one or more Incentive Stock Options ("ISOs") or Nonqualified Stock
Option ("NSOs") to any person who is regularly employed by the Company, a
Subsidiary or Affiliate; the Committee may grant NSOs to any non-employee
director or consultant of the Company, a Subsidiary or Affiliate (an "Eligible
Person"). Such grant shall be evidenced by a Stock Option Agreement. The
exercise price of such options shall be set by the Committee but shall not be
less than the fair market value of a share of Common Stock on the date of the
grant or the initial price per share to the public in the initial offering
($6.50), whichever is greater. Exercisable options may be exercised by
delivery
 
                                      13
<PAGE>
 
of a written notice of exercise to the Committee accompanied by payment of the
option price. Options shall vest and become exercisable on the date determined
by the Committee but no later than ten years after the Award (except when the
Committee grants ISOs to an Eligible Person who owns more than 10% of the
Common Stock of the Company, in that case the option period may not exceed
five years and the option price shall be at least 110% of the fair market
value of the stock subject to the option on the date of the grant). The
Committee may accelerate the exercisability of any option or grant options
exercisable in installments. Options may expire before the end of the option
period set by the Committee in the event of termination of the option holder's
employment with the Company or the option holder's death or disability.
Options are not transferable, except by will or the laws of descent and
distribution.
 
  To the extent that the aggregate fair market value of the stock for which
ISOs are exercisable for the first time by any Eligible Person who receives an
Award (a "Participant") during any calendar year exceeds $100,000, such ISOs
shall be treated as NSOs. The Committee may permit voluntary surrender of NSOs
conditioned on the granting of new options subject to the terms and conditions
set by the Committee at the time of the grant of the new option. The Committee
may require surrender as a condition precedent to a grant of a new option.
 
  Restricted Stock. The Committee may grant Restricted Stock Awards to
Eligible Persons and issue or transfer Restricted Stock to Participants under
the terms and restrictions established by the Committee and evidenced by a
Restricted Stock Award Agreement executed and delivered by the holder of the
Restricted Stock. The holder shall have the rights and privileges of a stock
holder but the stock award shall be subject to the transferability
restrictions set by the Agreement. The restricted shares may also be subject
to forfeiture in the event that the holder terminates employment with the
Company, its Subsidiaries or Affiliates. Each certificate representing
Restricted Stock will contain a legend providing notice that the shares are
subject to the terms of a Restricted Stock Agreement and stop orders shall be
entered with the Company's transfer agent against the transfer of legended
shares. The Committee may require that the Restricted Stock be held in escrow
rather than delivered to the holder.
 
  Changes in Capital Structure or Control. Awards shall be subject to any
adjustments or substitutions deemed equitable by the Committee in the event of
changes in the (i) capital structure of the Company, (ii) outstanding stock of
the Company, or (iii) the law or other circumstances which would result in any
substantial dilution or enlargement of rights granted or available under the
Plan or which interferes with the intended operation of the Plan. Awards are
subject to cancellation and pay out in cash or stock upon ten days advance
notice in the event of (i) a merger or consolidation of the company with
consideration to the Company's shareholders in a form other than an equity
interest in the surviving entity, (ii) the Company or substantially all its
assets being acquired by another person, (iii) a reorganization or liquidation
of the Company, or (iv) a written agreement to undergo such an event being
entered into by the Company.
 
  If the Company experiences a change in control, options awarded under the
Plan shall become immediately exercisable (unless the Company determines in
good faith prior to the change of control that the options will be honored or
that appropriate alternative options or rights will be granted) and the
restricted period for Restricted Stock shall immediately expire. In addition,
the Committee has the discretion to cancel any outstanding Awards upon ten
days notice and pay holders of such Awards the value of the Awards based on
the price per share of Stock received or to be received by other shareholders
of the Company as a result of the change in control. Furthermore, the Company
will make appropriate provisions for the preservation of Participant's rights
under the Plan in any agreement for a change in control that the Company
enters into.
 
  Changes in the Internal Revenue Code. The Committee may, without stockholder
approval (unless otherwise required to comply with Rule 16b-3 under the
Securities Exchange Act of 1934, as amended), amend the Plan retroactively
and/or prospectively to the extent it determines necessary in order to comply
with any subsequent clarification of Section 162(m) of the Internal Revenue
Code required to preserve the Company's Federal income tax deduction for
compensation paid to named executives pursuant to the Plan. To the extent
 
                                      14
<PAGE>
 
that the Committee determines as of the Date of Grant of an Award that (i) the
Award is intended to comply with Section 162(m) of the Code and (ii) the
exemption described above is no longer available with respect to such Award,
such Award shall not be effective until any stockholder approval required
under Section 162(m) of the Code has been obtained.
 
Federal Income Tax Consequences
 
  Incentive Stock Options. In general, a Participant will not recognize
taxable income upon the grant or exercise of an ISO. Instead, a Participant
will recognize taxable income with respect to an ISO only upon the sale of
Common Stock acquired through the exercise of the option ("ISO Stock"). The
exercise of an ISO, however, may subject the Participant to the alternative
minimum tax.
 
  Generally, the tax consequences of selling ISO Stock will vary with the
length of time that the Participant has owned the ISO Stock at the time it is
sold. If the Participant sells ISO Stock after having owned it for at least
two years from the date the option was granted (the "Grant Date") and one year
from the date the option was exercised (the "Exercise Date"), then the
Participant will recognize long-term capital gain in an amount equal to the
excess of the sale price of the ISO Stock over the exercise price.
 
  If the Participant sells ISO Stock for more than the exercise price prior to
having owned it for at least two years from the Grant Date and one year from
the Exercise Date (a "Disqualifying Disposition"), then any gain will be
treated as ordinary compensation income to the extent that it does not exceed
the gain that the Participant would have realized had he sold the shares
immediately upon exercise of the option and the remaining gain, if any, will
be a capital gain. This capital gain will be a long-term capital gain if the
Participant has held the ISO Stock for more than one year prior to the date of
sale.
 
  If a Participant sells ISO Stock for less than the exercise price, then the
Participant will recognize capital loss equal to the excess of the exercise
price over the sale price of the ISO Stock. This capital loss will be a long-
term capital loss if the Participant has held the ISO Stock for more than one
year prior to the date of sale.
 
  Nonqualified Stock Options. A Participant will not recognize taxable income
upon the grant of a NSO. A Participant who exercises a NSO, generally, will
recognize ordinary compensation income in an amount equal to the excess of the
fair market value of the Common Stock acquired through the exercise of the
option ("NSO Stock") on the Exercise Date over the exercise price.
 
  With respect to any NSO Stock, a Participant will have taxable income
recognized upon the exercise of the option. Upon selling NSO Stock, a
Participant generally will recognize capital gain or loss in an amount equal
to the excess of the sale price of the NSO Stock over the Participant's tax
basis in the NSO Stock. This capital gain or loss will be a long-term gain or
loss if the Participant has held the NSO Stock for more than one year prior to
the date of the sale.
 
  Restricted Stock. A Participant will not recognize taxable income upon the
grant of a Restricted Stock Award, unless the Participant makes an election
under Section 83(b) of the Code (a "Section 83(b) Election"). If the
Participant makes a Section 83(b) Election within 30 days of the date of the
grant, then the Participant will recognize ordinary compensation income, for
the year in which the Award is granted, in an amount equal to the difference
between the fair market value of the Common Stock at the time the Award is
granted and the purchase price paid for the Common Stock. If a Section 83(b)
Election is not made, then the Participant will recognize ordinary
compensation income, at the time that the forfeiture provisions or
restrictions on transfer lapse, in an amount equal to the difference between
the fair market value of the Common Stock at the time of such lapse and the
original purchase price paid for the Common Stock. The Participant will have a
tax basis in the Common Stock acquired equal to the sum of the price paid and
the amount of ordinary compensation income recognized.
 
  Upon the disposition of the Common Stock acquired pursuant to a restricted
stock Award, the Participant will recognize a capital gain or loss equal to
the difference between the sale price of the Common Stock and the
 
                                      15
<PAGE>
 
Participant's tax basis in the Common Stock. The gain or loss will be a long-
term gain or loss if the shares are held for more than one year. For this
purpose, the holding period shall begin just after the date on which the
forfeiture provisions or restrictions lapse if a Section 83(b) Election is not
made, or just after the Award is granted if a Section 83(b) Election is made.
 
  Tax Consequences to the Company. The Company will be entitled to a deduction
in connection with an Award only in the event and to the extent ordinary
income is recognized by the Participant. Any such deduction will be allowed to
the Company for its taxable year within which ends the taxable year in which
the Participant's recognition of ordinary income occurs. Any such deduction
will be subject to the limitations of Section 162(m) of the Internal Revenue
Code.
 
  Once income associated with an Award is recognizable to a Participant for
Federal income tax purposes, the Participant must either pay to the Company an
amount sufficient to satisfy any federal, state and local taxes required to be
withheld or make alternative arrangements acceptable to the Company.
 
  The foregoing summary is not a complete description of all tax aspects of
the Plan. The foregoing relates only to Federal income taxes; there may be
other Federal tax consequences associated with the Plan, as well as foreign,
state and local tax consequences.
 
                             CERTAIN TRANSACTIONS
 
  In December 1998, the Company entered into a private transaction with
investment funds affiliated with Dickstein Partners Inc., a large shareholder
of the Company, to repurchase 700,000 shares of its common stock at $3.125 per
share, the fair market value at the time of the repurchase. Alan S. Cooper, a
director of the Company, is a Vice President and the General Counsel of
Dickstein Partners Inc. The shares that were repurchased represented
approximately 14% of the Company's outstanding shares. The repurchase was
financed through existing bank lines with the Company's regular lender.
 
  In December 1998, Stephen O'Hara, the former president of the Company who
left the Company in August 1998, exercised an option for 182,773 shares. In
connection with this exercise, the Company paid Mr. O'Hara's required tax
withholding in the amount of $166,141 in exchange for 57,788 shares so
acquired by Mr. O'Hara.
 
            SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE
 
  Under Section 16(a) of the Securities Exchange Act of 1934, as amended, the
Company's directors and certain of its officers and persons holding more than
ten percent of the Company's Common Stock are required to report their
ownership of the Common Stock and any changes in such ownership to the
Securities and Exchange Commission and the Company. Based on the Company's
review of copies of such reports, no untimely reports were made during the
fiscal year ended January 2, 1999, except for one report for December, 1998,
filed delinquently by Mr. O'Hara, the Company's former President, to report
the exercise of certain stock options.
 
                        INFORMATION CONCERNING AUDITORS
 
  Based upon the recommendation of its Audit Committee, the Board of Directors
has selected the firm of Deloitte & Touche LLP as the independent auditors of
the Company for the fiscal year ending January 1, 2000. Deloitte & Touche LLP
has acted in such capacity for the Company since the 1989 fiscal year. The
Company does not anticipate having a representative of Deloitte & Touche LLP
present at the Meeting.
 
                                      16
<PAGE>
 
                                 MISCELLANEOUS
 
Deadline for Stockholder Proposals
 
  In order for shareholder proposals to be presented at the Company's 2000
annual meeting of shareholders, such proposals must be received by the
Secretary of the Company at the Corporation's principal office in South
Easton, Massachusetts not later than January 26, 2000 for inclusion in the
proxy statement for that meeting, subject to the applicable rules of the
Securities and Exchange Commission. Delivery of such proposals should be by
Certified Mail, Return Receipt Requested.
 
Other Matters
 
  The Board of Directors does not know of any other matters that may be
presented at the Meeting, except for routine matters. If other business does
properly come before the Meeting, however, the persons named on the
accompanying proxy intend to vote on such matters in accordance with their
best judgment.
 
By order of the Board of Directors,
 
Dated: April 12, 1999
 
[SIGNATURE OF STEVEN L. BOCK APPEARS HBRE]
Steven L. Bock
Secretary
 
                                      17
<PAGE>
 
                            SPECIALTY CATALOG CORP.

                            1996 STOCK INCENTIVE PLAN
                                   AS AMENDED

1.   Purpose

     The purpose of the Specialty Catalog Corp. 1996 Stock Incentive Plan (the
"Plan"), as amended in 1999, is to provide a means through which the Company and
its Subsidiaries and Affiliates may attract able persons to enter and remain in
the employ of the Company and its Subsidiaries and Affiliates and to provide a
means whereby employees, directors and consultants of the Company and its
Subsidiaries and Affiliates can acquire and maintain Common Stock ownership, or
be paid incentive compensation measured by reference to the value of Common
Stock, thereby strengthening their commitment to the welfare of the Company and
its Subsidiaries and Affiliates and promoting an identity of interest between
stockholders and these employees.

     So that the appropriate incentive can be provided, the Plan provides for
granting Incentive Stock Options, Nonqualified Stock Options and Restricted
Stock Awards, or any combination of the foregoing.

2.   Definitions

     The following definitions shall be applicable throughout the Plan.

     (a) "Affiliate" means any affiliate of the Company within the meaning of 17
CFR (S) 230.405.

     (b) "Award" means, individually or collectively, any Incentive Stock
Option, Nonqualified Stock Option or Restricted Stock Award.

     (c) "Board" means the Board of Directors of the Company.

     (d) "Cause" means the Company, a Subsidiary or Affiliate having cause to
terminate a Participant's employment or service under any existing employment,
consulting or any other agreement between the Participant and the Company or a
Subsidiary or Affiliate or, in the absence of such an employment, consulting or
other agreement, upon (i) the determination by the Committee that the
Participant has ceased to perform his duties to the Company, a Subsidiary or
Affiliate (other than as a result of his incapacity due to physical or mental
illness or injury), which failure amounts to an intentional and extended neglect
of his duties to such party, (ii) the Committee's determination that the
Participant has engaged or is about to engage in conduct materially injurious to
the Company, a Subsidiary or Affiliate or (iii) the Participant having been
convicted of a felony.

     (e) "Change in Control" shall be deemed to have occurred upon:

         (i)    any "person" as such term is used in Section 13(d) and 14(d) of
     the Exchange Act (other than the Company, any trustee or fiduciary holding
     securities under any employee 
<PAGE>
 
     benefit plan of the Company, or any company owned, directly or indirectly,
     by the stockholders of the Company in substantially the same proportions as
     their ownership of Common Stock of the Company), is or becomes the owner
     (as defined in Rule 13d-3 under the Exchange Act), directly or indirectly,
     of securities of the Company representing fifty percent (50%) or more of
     the combined voting power of the Company's then outstanding securities;

         (ii)   At any time that a majority of the Board of Directors is
     comprised of members who have not been recommended or elected by a majority
     of the Board of Directors then serving.

         (iii)  the stockholders of the Company approve a merger or
     consolidation of the Company with any other corporation, other than a
     merger or consolidation which would result in the voting securities of the
     Company outstanding immediately prior thereto continuing to represent
     (either by remaining outstanding or by being converted into voting
     securities of the surviving entity) more than fifty percent (50%) of the
     combined voting power of the voting securities of the Company or such
     surviving entity outstanding immediately after such merger or
     consolidation; provided, however, that a merger or consolidation effected
     to implement a recapitalization of the Company (or similar transaction) in
     which no person or persons acting as a group acquires directly or
     indirectly more than forty percent (40%) of the combined voting power of
     the Company's then outstanding securities shall not constitute a Change in
     Control of the Company; or

         (iv)   the stockholders of the Company approve a plan of complete
     liquidation of the Company or the sale or disposition by the Company of all
     or substantially all of the assets of the Company.

         Notwithstanding anything above to the contrary, a change in control
shall not be deemed to have occurred in the event of a merger of the Company
with any of its subsidiaries, so long as the Company is the surviving entity in
such merger.

     (f) "Code" means the Internal Revenue Code of 1986, as amended. Reference
in the Plan to any section of the Code shall be deemed to include any amendments
or successor provisions to such section and any regulations under such section.

     (g) "Committee" means the stock option committee or such other committee
appointed by the Board in any case consisting of two or more Outside Directors
(as hereinafter defined) or the Board.

     (h) "Common Stock" means the common stock par value $0.01 per share, of the
Company.

     (i) "Company" means Specialty Catalog Corp., a Delaware corporation.

     (k) "Date of Grant" means the date on which the granting of an Award is
authorized or such other date as may be specified in such authorization.
<PAGE>
 
     (l) "Disability" or "Disabled" means the complete and permanent inability
by reason of illness or accident to perform the duties of the occupation at
which a Participant was employed or served when such disability commenced as
determined by the Committee based upon medical evidence acceptable to it.

     (m) "Eligible Person" means any (i) person regularly employed by the
Company, a Subsidiary or Affiliate; provided, however, that no such employee
covered by a collective bargaining agreement shall be an Eligible Person unless
and to the extent that such eligibility is set forth in such collective
bargaining agreement or in an agreement or instrument relating thereto; (ii)
director of the Company, a Subsidiary or Affiliate including a director that is
serving on the Committee; or (iii) consultant to the Company, a Subsidiary or
Affiliate.

     (n) "Exchange Act" means the Securities Exchange Act of 1934, as amended,
and as may be amended from time to time.

     (o) "Fair Market Value" on a given date means (i) if the Stock is listed on
a national securities exchange, the mean between the highest and lowest sale
prices reported as having occurred on the primary exchange with which the Stock
is listed and traded on the date prior to such date, or, if there is no such
sale on that date, then on the last preceding date on which such a sale was
reported; (ii) if the Stock is not listed on any national securities exchange
but is quoted in the National Association of Securities Dealers Automated
Quotation System on a last sale basis, the average between the high bid price
and low ask price reported on the date prior to such date, or, if there is no
such sale on that date, then on the last preceding date on which a sale was
reported; (iii) if the Stock is not listed on a national securities exchange nor
quoted in the National Association of Securities Dealers Automated Quotation
System on a last sale basis, the amount determined by the Committee to be the
fair market value based upon a good faith attempt to value the Stock accurately
and computed in accordance with applicable regulations of the Internal Revenue
Service.

     (p) "Holder" means a Participant who has been granted an Award.

     (q) "Incentive Stock Option" means an Option granted by the Committee to a
Participant under the Plan which is designated by the Committee as an Incentive
Stock Option pursuant to Section 422 of the Code.

     (r) "Nonqualified Stock Option" means an Option granted by the Committee to
a Participant under the Plan which is not designated by the Committee as an
Incentive Stock Option.

     (s) "Normal Termination" means termination of employment or service with
the Company and all Subsidiaries and Affiliates:

         (i)    Upon retirement pursuant to the retirement plan of the Company,
     a Subsidiary or Affiliate, as may be applicable at the time to the
     Participant in question;

         (ii)   With the written approval of the Committee; or
<PAGE>
 
          (iii)  By the Company, a Subsidiary or Affiliate without Cause.

     (t)  "Option" means an Award granted under Section 7 of the Plan.

     (u)  "Option Period" means the period described in Section 7(c).

     (aa) "Option Price" means the exercise price set for an Option described in
Section 7(a).

     (ab) "Outside Director" means a person who is (i) a "nonemployee director"
within the meaning of Rule 16b-3 under the Exchange Act, or any successor rule
or regulation and (ii) an "outside director" within the meaning of Section
162(m) of the Code.

     (ac) "Participant" means an Eligible Person who has been selected by the
Committee to participate in the Plan and to receive an Award pursuant to Section
6.

     (ad) "Performance Goals" means the performance objectives of the Company, a
Subsidiary or Affiliate during a Restricted Period established for the purpose
of determining whether, and to what extent, Awards will be earned for a
Restricted Period.

     (ae) "Plan" means the Company's 1996 Stock Incentive Plan.

     (af) "Restricted Period" means, with respect to any share of Restricted
Stock, the period of time determined by the Committee during which such Award is
subject to the restrictions set forth in Section 8.

     (ag) "Restricted Stock" means shares of Stock issued or transferred to a
Participant subject to forfeiture and the other restrictions set forth in
Section 8.

     (ah) "Restricted Stock Award" means an Award of Restricted Stock granted
under Section 8 of the Plan.

     (ai) "Securities Act" means the Securities Act of 1933, as amended.

     (aj) "Stock" means the Common Stock or such other authorized shares of
stock of the Company as the Committee may from time to time authorize for use
under the Plan

     (ak) "Stock Option Agreement" means the agreement between the Company and a
Participant who has been granted an Option pursuant to Section 7 which defines
the rights and obligations of the parties as required in Section 7(d).

     (al) "Subsidiary" means any subsidiary of the Company as defined in Section
424(f) of the Code

3.   Effective Date, Duration and Shareholder Approval

     The Plan shall be effective ("Plan Effective Date") as of the time
immediately prior to the 
<PAGE>
 
date and time immediately prior to the date and time the Company's Registration
Statement on Form S-1 filed with Securities and Exchange Commission ("S.E.C.")
in August 1996 with respect to an initial public offering ("Offering") of the
Company's Common Stock is declared effective by the S.E.C. The effectiveness of
the Plan and the validity of any and all Awards granted pursuant to the Plan is
contingent upon approval of the Plan by the stockholders of the Company in a
manner which complies with Rule 16b-3 promulgated pursuant to the Exchange Act
and Section 422(b)(1) of the Code. Unless and until the stockholders approve the
Plan in compliance therewith, no Award granted under the Plan shall be
effective. See Section 14 for the applicability of the stockholder approval
requirements of Section 162(m) of the Code.

     The expiration date of the Plan, after which no Awards may be granted
hereunder, shall be September 30, 2006; provided, however, that the
administration of the Plan shall continue in effect until all matters relating
to the payment of Awards previously granted have been settled.

4.   Administration

     The Committee shall administer the Plan. The majority of the members of the
Committee shall constitute a quorum. The acts of a majority of the members
present at any meeting at which a quorum is present or acts approved in writing
by a majority of the Committee shall be deemed the acts of the Committee.

     Subject to the provisions of the Plan, the Committee shall have exclusive
power to:

     (a) Select the Eligible Persons to participate in the Plan;

     (b) Determine the nature and extent of the Awards to be made to each
Participant;

     (c) Determine the time or times when Awards will be made;

     (d) Determine the terms and conditions, not inconsistent with the terms of
this Plan, of any Award granted hereunder (including, but not limited to, the
Option Price, any restriction or limitation, any vesting schedule or
acceleration thereof, or any forfeiture or other restrictions, or any waiver
thereof, regarding any Award, and the shares of Common Stock relating thereto),
based on such factors, if any, as the Committee shall determine, in its sole
discretion;

     (e) Determine the duration of each Award Period and Restricted Period;

     (f) Determine the conditions to which the payment of Awards may be subject;

     (g) Prescribe the form of Stock Option Agreement or other form or forms
evidencing Awards; and

     (h) Cause records to be established in which there shall be entered, from
time to time as Awards are made to Participants, the date of each Award, the
number of Incentive Stock Options, Nonqualified Stock Options and shares of
Restricted Stock awarded to each Participant, the expiration date and the
duration of any applicable Restricted Period.
<PAGE>
 
     The Committee shall have the authority, subject to the provisions of the
Plan, to establish, adopt, or revise such rules and regulations and to make all
such determinations relating to the Plan as it may deem necessary or advisable
for the administration of the Plan. The Committee's interpretation of the Plan
or any documents evidencing Awards granted pursuant thereto and all decisions
and determinations by the Committee with respect to the Plan shall be final,
binding, and conclusive on all parties unless otherwise determined by the Board.

5.   Grant of Awards; Shares Subject to the Plan

     The Committee may, from time to time, grant Awards of Options, and/or
Restricted Stock, to one or more Participants; provided, however, that:

     (a) Subject to Section 13, the aggregate number of shares of Stock made
subject to all Awards may not exceed 1,000,000 (subject to increase or decrease
pursuant to Section 10);

     (b) The aggregate number of shares of Stock made subject to all Awards
under the Plan during the twelve (12) month period ending on the first
anniversary of the Plan Effective Date may not exceed 252,150, except (i) in the
case of Awards granted to persons who become Participants after the Plan
Effective Date as a result of an acquisition, merger or other business
combination between the Company and/or one or more of its Subsidiaries, on the
one hand, and a person that is not an Affiliate of the Company, on the other or
(ii) in the case of Awards granted to Persons who become Participants of the
Plan after the Plan Effective Date for reasons other than as set forth in
subsection (i) above, provided that the aggregate total of Shares underlying
options granted pursuant to this subsection (ii) shall not exceed 50,000 shares;

     (c) Such shares shall be deemed to have been used in payment of Awards
whether they are actually delivered or the Fair Market Value equivalent of such
shares is paid in cash. In the event any Option or Restricted Stock shall be
surrendered, terminate, expire, or be forfeited, the number of shares of Stock
no longer subject thereto shall thereupon be released and shall thereafter be
available for new Awards under the Plan to the fullest extent permitted by Rule
16b-3 under the Exchange Act (if applicable at the time); and

     (d) Stock delivered by the Company in settlement of Awards under the Plan
may be authorized and unissued Stock or Stock held in the treasury of the
Company or may be purchased on the open market or by private purchase.

6.   Eligibility

     Participation shall be limited to Eligible Persons who have received
notification from the Committee, or from a person designated by the Committee,
that they have been selected to participate in the Plan.

7.   Discretionary Grant of Stock Options

     The Committee is authorized to grant one or more Incentive Stock Options or
Nonqualified 
<PAGE>
 
Stock Options to any Eligible Person; provided, however, that no Incentive Stock
Options shall be granted to any Eligible Person who is not an employee of the
Company or a Subsidiary. Each Option so granted shall be subject to the
following conditions, or to such other conditions as may be reflected in the
applicable Stock Option Agreement.

     (a) Option Price. The exercise price ("Option Price") per share of Stock
for each Option shall be set by the Committee at the time of grant as the
Committee, in its sole discretion, determines but shall not be less than the
greater of (x) (subject to Section 7(e) in the case of an Incentive Stock
Option), the Fair Market Value of a share of Common Stock at the Date of Grant,
and (y) the initial price per share to the public in the Offering.

     (b) Manner of Exercise and Form of Payment. Options which have become
exercisable may be exercised by delivery of written notice of exercise to the
Committee accompanied by payment of the Option Price. The Option Price shall be
payable in cash and/or shares of Stock valued at the Fair Market Value at the
time the Option is exercised or, in the discretion of the Committee: (i) in
other property having a fair market value on the date of exercise equal to the
Option Price; (ii) by delivering to the Committee a copy of irrevocable
instructions to a stockbroker to deliver promptly to the Company an amount of
sale or loan proceeds sufficient to pay the Option Price; and (iii) the
surrender and cancellation of Options, which Options will be valued and credited
toward the total Option Price due the Company for the exercise of additional
Options exercised, valued at the difference between the Option Price and the
Fair Market Value of the Common Stock underlying such surrendered Options on the
date of exercise.

     (c) Option Period and Expiration. Options shall vest and become exercisable
in such manner and on such date or dates determined by the Committee and shall
expire after such period, not to exceed ten years, as may be determined by the
Committee (the "Option Period"); provided, however, that notwithstanding any
vesting dates set by the Committee, the Committee may in its sole discretion
accelerate the exercisability of any Option, which acceleration shall not affect
the terms and conditions of any such Option other than with respect to
exercisability. If an Option is exercisable in installments, such installments
or portions thereof which become exercisable shall remain exercisable until the
Option expires. Unless otherwise stated in the applicable Option Agreement, the
Option shall expire earlier than the end of the Option Period in the following
circumstances:

          (i)   If prior to the end of the Option Period, the Holder shall
     undergo a Normal Termination, the Option shall expire on the earlier of the
     last day of the Option Period or the date that is three months after the
     date of such Normal Termination. In such event, the Option shall remain
     exercisable by the Holder until its expiration, only to the extent the
     Option was exercisable at the time of such Normal Termination.

          (ii)  If the Holder dies or becomes Disabled prior to the end of the
     Option Period and while still in the employ or service of the Company, a
     Subsidiary or Affiliate, or within three months of a Normal Termination,
     the Option shall expire on the earlier of the last day of the Option Period
     or the date that is twelve months after the date of death or Disability of
     the Holder. In such event, the Option shall remain exercisable by the
     person or persons to whom the Holder's rights under the Option pass by will
     or the applicable laws of descent and 
<PAGE>
 
     distribution until its expiration, only to the extent the Option was
     exercisable by the Holder at the time of death or Disability, as the case
     may be.

          (iii) If prior to the end of the Option Period, the Holder shall
     voluntarily terminate his or her association with the Company, Subsidiary
     or Affiliate, as the case may be, the Option shall expire on the earlier of
     the last day of the Option Period or the date that is thirty (30) days
     after the date of such termination. In such event, the Option shall remain
     exercisable by the Holder until its expiration, only to the extent the
     Option was exercisable at the time of such voluntary termination.

          (iv)  If the Holder ceases employment or service with the Company and
     all Subsidiaries and Affiliates for reasons other than Normal Termination,
     death or Disability, the Option shall expire immediately upon such
     cessation of employment or service.

     (d) Stock Option Agreement - Other Terms and Conditions. Each Option
granted under the Plan shall be evidenced by a Stock Option Agreement, which
shall contain such provisions as may be determined by the Committee and, except
as may be specifically stated otherwise in such Stock Option Agreement, which
shall be subject to the following terms and conditions:

          (i)   Each Option or portion thereof that is exercisable shall be
     exercisable for the full amount or for any part thereof.

          (ii)  Each share of Stock purchased through the exercise of an Option
     shall be paid for in full at the time of the exercise. Each Option shall
     cease to be exercisable, as to any share of Stock, when the Holder
     purchases the share or when the Option expires.

          (iii) Subject to Section 10(k), Options shall not be transferable by
     the Holder except by will or the laws of descent and distribution and shall
     be exercisable during the Holder's lifetime only by him.

          (iv)  Each Option shall vest and become exercisable by the Holder in
     accordance with the vesting schedule established by the Committee and set
     forth in the Stock Option Agreement.

          (v)   Each Stock Option Agreement may contain a provision that, upon
     demand by the Committee for such a representation, the Holder shall deliver
     to the Committee at the time of any exercise of an Option a written
     representation that the shares to be acquired upon such exercise are to be
     acquired for investment and not for resale or with a view to the
     distribution thereof. Upon such demand, delivery of such representation
     prior to the delivery of any shares issued upon exercise of an Option shall
     be a condition precedent to the right of the Holder or such other person to
     purchase any shares. In the event certificates for Stock are delivered
     under the Plan with respect to which such investment representation has
     been obtained, the Committee may cause a legend or legends to be placed on
     such certificates to make appropriate reference to such representation and
     to restrict transfer in the absence of compliance with applicable federal
     or state securities laws.
<PAGE>
 
          (vi)  Each Incentive Stock Option Agreement shall contain a provision
     requiring the Holder to notify the Company in writing immediately after the
     Holder makes a disqualifying disposition of any Stock acquired pursuant to
     the exercise of such Incentive Stock Option. A disqualifying disposition is
     any disposition (including any sale) of such Stock before the later of (a)
     two years after the Date of Grant of the Incentive Stock Option or (b) one
     year after the date the Holder acquired the Stock by exercising the
     Incentive Stock Option.

     (e) Incentive Stock Option Grants to 10% Stockholders. Notwithstanding
anything to the contrary in this Section 7, if an Incentive Stock Option is
granted to a Holder who owns Stock representing more than ten (10%) percent of
the voting power of all classes of stock of the Company or of a Subsidiary (as
determined in accordance with the Code and the Regulations promulgated
thereunder, the Option Period shall not exceed five years from the Date of Grant
of such Option and the Option Price shall be at least 110 percent of the Fair
Market Value (on the Date of Grant) of the Stock subject to the Option.

     (f) $100,000 Per Year Limitation for Incentive Stock Options. To the extent
the aggregate Fair Market Value (determined as of the Date of Grant) of Stock
for which Incentive Stock Options are exercisable for the first time by any
Participant during any calendar year (under all plans of the Company and its
Subsidiaries) exceeds $100,000, such excess Incentive Stock Options shall be
treated as Nonqualified Stock Options.

     (g) Voluntary Surrender. The Committee may permit the voluntary surrender
of all or any portion of any Nonqualified Stock Option granted under the Plan to
be conditioned upon the granting to the Holder of a new Option for the same or a
different number of shares as the Option surrendered or require such voluntary
surrender as a condition precedent to a grant of a new Option to such
Participant. Such new Option shall be exercisable at an Option Price, during an
Option Period, and in accordance with any other terms or conditions specified by
the Committee at the time the new Option is granted, all determined in
accordance with the provisions of the Plan without regard to the Option Price,
Option Period, or any other terms and conditions of the Nonqualified Stock
option surrendered.

8.   Discretionary Restricted Stock Awards

     (a) Award of Restricted Stock

          (i)   The Committee shall have the authority to grant Restricted Stock
     Awards to Eligible Persons, (2) to issue or transfer Restricted Stock to
     Participants, and (3) to establish terms, conditions and restrictions
     applicable to such Restricted Stock including the Restricted Period, which
     may differ with respect to each grantee, the time or times at which
     Restricted Stock shall be granted or become vested and the number of shares
     or units to be covered by each grant.

          (ii)  The Holder of a Restricted Stock Award shall execute and deliver
     to the Company an Award agreement with respect to the Restricted Stock
     setting forth the restrictions applicable to such Restricted Stock. If the
     Committee determines that the 
<PAGE>
 
     Restricted Stock shall be held in escrow rather than delivered to the
     Holder pending the release of the applicable restrictions, the Holder
     additionally shall execute and deliver to the Company (i) an escrow
     agreement satisfactory to the Committee, and (ii) the appropriate blank
     stock powers with respect to the Restricted Stock covered by such
     agreements. If a Participant shall fail to execute a Restricted Stock
     agreement and, if applicable, an escrow agreement and stock powers, the
     Award shall be null and void. Subject to the restrictions set forth in
     Section 8(b), the Holder shall generally have the rights and privileges of
     a stockholder as to such Restricted Stock, including the right to vote such
     Restricted Stock. At the discretion of the Committee, cash dividends and
     stock dividends with respect to the Restricted Stock may be either
     currently paid to the Holder or withheld by the Company and held in escrow
     pursuant to the escrow agreement subject to the restrictions set forth in
     Section 8(b) below, and interest may be paid on the amount of cash
     dividends withheld at a rate and subject to such terms as determined by the
     Committee. Cash dividends or stock dividends so withheld by the Committee
     shall not be subject to forfeiture.

          (iii) Upon the Award of Restricted Stock, the Committee shall cause a
     stock certificate registered in the name of the Holder to be issued and, if
     it so determines, deposited together with the stock powers with an escrow
     agent designated by the Committee. If an escrow arrangement is used, the
     Committee shall cause the escrow agent to issue to the Holder a receipt
     evidencing any stock certificate held by it registered in the name of the
     Holder.

     (b)  Restrictions.

          (i)   Restricted Stock awarded to a Participant shall be subject to
     the following restrictions until the expiration of the Restricted Period,
     and to such other terms and conditions as may be set forth in the
     applicable Award agreement: (1) if an escrow arrangement is used, the
     Holder shall not be entitled to delivery of the stock certificate; (2) the
     shares shall be subject to the restrictions on transferability set forth in
     the Award agreement; (3) the shares shall be subject to forfeiture to the
     extent provided in subparagraph (d) and the Award Agreement and, to the
     extent such shares are forfeited, the stock certificates shall be returned
     to the Company, and all rights of the Holder to such shares (including all
     rights to dividends and interest thereon) and as a shareholder shall
     terminate without further obligation on the part of the Company.

          (ii)  The Committee shall have the authority to remove any or all of
     the restrictions on the Restricted Stock whenever it may determine that, by
     reason of changes in applicable laws or other changes in circumstances
     arising after the date of the Restricted Stock Award such action is
     appropriate.

     (c) Restricted Period. The Restricted Period of Restricted Stock shall
commence on the Date of Grant and shall expire from time to time as to that part
of the Restricted Stock indicated in a schedule established by the Committee.

     (d) Forfeiture Provisions. Except to the extent determined by the Committee
and reflected in the underlying Award agreement, in the event a Holder
terminates employment with the 
<PAGE>
 
Company and all Subsidiaries and Affiliates during a Restricted Period, that
portion of the Award with respect to which restrictions have not expired ("Non-
Vested Portion") will vest or be forfeited in accordance with the terms and
conditions established by the Committee at grant or thereafter.

     (e) Delivery of Restricted Stock. Upon the expiration of the Restricted
Period with respect to any shares of Stock covered by a Restricted Stock Award,
the restrictions set forth in Section 8(b) and the Award agreement shall be of
no further force or effect with respect to shares of Restricted Stock which have
not then been forfeited. If an escrow arrangement is used, upon such expiration,
the Company shall deliver to the Holder, or his beneficiary, without charge, the
stock certificate evidencing the shares of Restricted Stock which have not then
been forfeited and with respect to which the Restricted Period has expired (to
the nearest full share) and any cash dividends or stock dividends credited to
the Holder's account with respect to such Restricted Stock and the interest
thereon, if any.

     (f) Stock Restrictions. Each certificate representing Restricted Stock
awarded under the Plan shall bear the following legend until the lapse of all
restrictions with respect to such Stock:

     "Transfer of this certificate and the shares represented hereby is
     restricted pursuant to the terms of a Restricted Stock Agreement, dated as
     of _______, between Specialty Catalog Corp. and ____________. A copy of
     such Agreement is on file at the offices of the Company at 21 Bristol
     Drive, South Easton, Massachusetts 02375."

     Stop transfer orders shall be entered with the Company's transfer agent and
registrar against the transfer of legended securities.

9.   General

     (a) Additional Provisions of an Award. Awards under the Plan also may be
subject to such other provisions (whether or not applicable to the benefit
awarded to any other Participant) as the Committee determines appropriate
including, without limitation, provisions to assist the Participant in financing
the purchase of Stock upon the exercise of Options, provisions for the
forfeiture of or restrictions on resale or other disposition of shares of Stock
acquired under any Award, provisions giving the Company the right to repurchase
shares of Stock acquired under any Award in the event the Participant elects to
dispose of such shares, and provisions to comply with Federal and state
securities laws and Federal and state tax withholding requirements. Any such
provisions shall be reflected in the applicable Award agreement.

     (b) Privileges of Stock Ownership. Except as otherwise specifically
provided in the Plan, no person shall be entitled to the privileges of stock
ownership in respect of shares of Stock which are subject to Awards hereunder
until such shares have been issued to that person.

     (c) Government and Other Regulations. The obligation of the Company to make
payment of Awards in Stock or otherwise shall be subject to all applicable laws,
rules, and regulations, and to such approvals by governmental agencies as may be
required. Notwithstanding any terms or conditions of any Award to the contrary,
the Company shall be under no obligation to offer to sell or to sell and shall
be prohibited from offering to sell or selling any shares of Stock 
<PAGE>
 
pursuant to an Award unless such shares have been properly registered for sale
pursuant to the Securities Act with the Securities and Exchange Commission or
unless the Company has received an opinion of counsel, satisfactory to the
Company, that such shares may be offered or sold without such registration
pursuant to an available exemption therefrom and the terms and conditions of
such exemption have been fully complied with. The Company shall be under no
obligation to register for sale under the Securities Act any of the shares of
Stock to be offered or sold under the Plan. If the shares of Stock offered for
sale or sold under the Plan are offered or sold pursuant to an exemption from
registration under the Securities Act, the Company may restrict the transfer of
such shares and may legend the Stock certificates representing such shares in
such manner as it deems advisable to ensure the availability of any such
exemption.

     (d) Tax Withholding. Notwithstanding any other provision of the Plan, the
Company, a Subsidiary or an Affiliate, as appropriate, shall have the right to
deduct from all Awards cash and/or Stock, valued at Fair Market Value on the
date of payment, in an amount necessary to satisfy all Federal, state or local
taxes as required by law to be withheld with respect to such Awards and, in the
case of Awards paid in Stock, the Holder or other person receiving such Stock
may be required to pay to the Company or a Subsidiary, as appropriate, prior to
delivery of such Stock, the amount of any such taxes which the Company or
Subsidiary is required to withhold, if any, with respect to such Stock. Subject
in particular cases to the approval of the Committee, the Company may accept
shares of Stock of equivalent Fair Market Value in payment of such withholding
tax obligations if the Holder of the Award elects to make payment in such
manner.

     (e) Claim to Awards and Employment Rights. No employee or other person
shall have any claim or right to be granted an Award under the Plan or, having
been selected for the grant of an Award, to be selected for a grant of any other
Award. Neither the Plan nor any action taken hereunder shall be construed as
giving any Participant any right to be retained in the employ or service of the
Company, a Subsidiary or an Affiliate.

     (f) Designation and Change of Beneficiary. Each Participant shall file with
the Committee a written designation of one or more persons as the beneficiary
who shall be entitled to receive the amounts payable with respect to an Award of
Restricted Stock, if any, due under the Plan upon his death. A Participant may,
from time to time, revoke or change his beneficiary designation without the
consent of any prior beneficiary by filing a new designation with the Committee.
The last such designation received by the Committee shall be controlling;
provided, however, that no designation, or change or revocation thereof, shall
be effective unless received by the Committee prior to the Participant's death,
and in no event shall it be effective as of a date prior to such receipt. If no
beneficiary designation is filed by the Participant, the beneficiary shall be
deemed to be his or her spouse or, if the Participant is unmarried at the time
of death, his or her estate.

     (g) Payments to Persons Other than Participants. If the Committee shall
find that any person to whom any amount is payable under the Plan is unable to
care for his affairs because of illness or accident, or is a minor, or has died,
then any payment due to such person or his estate (unless a prior claim therefor
has been made by a duly appointed legal representative) may, if the Committee so
directs the Company, be paid to his spouse, child, relative, an institution
maintaining or having custody of such person, or any other person deemed by the
Committee to be a proper recipient on behalf of such person otherwise entitled
to payment. Any such payment shall be a 
<PAGE>
 
complete discharge of the liability of the Committee and the Company therefor.

     (h) No Liability of Committee Members. No member of the Committee shall be
personally liable by reason of any contract or other instrument executed by such
member or on his behalf in his capacity as a member of the Committee nor for any
mistake of judgment made in good faith, and the Company shall indemnify and hold
harmless each member of the Committee and each other employee, officer or
director of the Company to whom any duty or power relating to the administration
or interpretation of the Plan may be allocated or delegated, against any cost or
expense (including counsel fees) or liability (including any sum paid in
settlement of a claim) arising out of any act or omission to act in connection
with the Plan unless arising out of such person's own fraud or willful bad
faith; provided, however, that approval of the Board shall be required for the
payment of any amount in settlement of a claim against any such person. The
foregoing right of indemnification shall not be exclusive of any other rights of
indemnification to which such persons may be entitled under the Company's
Articles of Incorporation or By-Laws, as a matter of law, under contract, or
otherwise, or any power that the Company may have to indemnify them or hold them
harmless.

     (i) Governing Law. The Plan shall be governed by and construed in
accordance with the internal laws of the State of Delaware without regard to the
principles of conflicts of law thereof.

     (j) Funding. Except as provided under Section 7, no provision of the Plan
shall require the Company, for the purpose of satisfying any obligations under
the Plan, to purchase assets or place any assets in a trust or other entity to
which contributions are made or otherwise to segregate any assets, nor shall the
Company maintain separate bank accounts, books, records or other evidence of the
existence of a segregated or separately maintained or administered fund for such
purposes. Holders shall have no rights under the Plan other than as unsecured
general creditors of the Company, except that insofar as they may have become
entitled to payment of additional compensation by performance of services, they
shall have the same rights as other employees under general law.

     (k) Nontransferability. A person's rights and interest under the Plan,
including amounts payable, may not be sold, assigned, donated, or transferred or
otherwise disposed of, mortgaged, pledged or encumbered except, in the event of
a Holder's death, to a designated beneficiary to the extent permitted by the
Plan, or in the absence of such designation, by will or the laws of descent and
distribution; provided, however, the Committee may, in its sole discretion,
allow for transfer of Awards other than Incentive Stock Options to other persons
or entities, subject to such conditions or limitations as it may establish to
ensure that Awards intended to be exempt from Section 16(b) of the Exchange Act
pursuant to Rule 16b-3 under the Exchange Act continue to be so exempt or for
other purposes.

     (l) Reliance on Reports. Each member of the Committee and each member of
the Board shall be fully justified in relying, acting or failing to act, and
shall not be liable for having so relied, acted or failed to act in good faith,
upon any report made by the independent public accountant of the Company and its
Subsidiaries and Affiliates and upon any other information furnished in
connection with the Plan by any person or persons other than himself.
<PAGE>
 
     (m) Relationship to Other Benefits. No payment under the Plan shall be
taken into account in determining any benefits under any pension, retirement,
profit sharing, group insurance or other benefit plan of the Company or any
Subsidiary except as otherwise specifically provided in such other plan.

     (n) Expenses. The expenses of administering the Plan shall be borne by the
Company and its Subsidiaries and Affiliates.

     (o) Pronouns. Masculine pronouns and other words of masculine gender shall
refer to both men and women.

     (p) Titles And Headings. The titles and headings of the sections in the
Plan are for convenience of reference only, and in the event of any conflict,
the text of the Plan, rather than such titles or headings shall control.

     (q) Termination Of Employment. For all purposes herein, a person who
transfers from employment or service with the Company to employment or service
with a Subsidiary or Affiliate or vice versa shall not be deemed to have
terminated employment or service with the Company, a Subsidiary or Affiliate.

10.  Changes in Capital Structure

     Subject to any limitations set forth herein, the Committee, in its sole
discretion, shall determine the type of Awards granted under the Plan and any
agreements evidencing such Awards, the maximum number of shares of Stock subject
to all Awards and the maximum number of shares of Stock with respect to which
any one person may be granted Options during any year shall be subject to
adjustment or substitution as to the number, price or kind of a share of Stock
or other consideration subject to such Awards or as otherwise determined by the
Committee to be equitable (i) in the event of changes in the outstanding Stock
or in the capital structure of the Company by reason of stock dividends, stock
splits, reverse stock splits, recapitalizations, reorganizations, mergers,
consolidations, combinations, exchanges, or other relevant changes in
capitalization occurring after the Date of Grant of any such Award or (ii) in
the event of any change in applicable laws or any change in circumstances which
results in or would result in any substantial dilution or enlargement of the
rights granted to, or available for, Participants in the Plan, or which
otherwise warrants equitable adjustment because it interferes with the intended
operation of the Plan. In addition, in the event of any such adjustments or
substitution, the aggregate number of shares of Stock available under the Plan
shall be appropriately adjusted by the Committee, whose determination shall be
conclusive. Any adjustment in Incentive Stock Options under this Section 10
shall be made only to the extent that such adjustment does not cause a loss of
Incentive Stock Option treatment to such options, and any adjustments under this
Section 10 shall be made in a manner which does not adversely affect the
exemption provided pursuant to Rule 16b-3 under the Exchange Act. Further,
following the date that the exemption from the application of Section 162(m) of
the Code described in Section 14 (or any other exemption having similar effect)
ceases to apply to Awards, with respect to Awards intended to qualify as
"performance-based compensation" under Section 162(m) of the Code, such
adjustments or substitutions shall be made only to the extent that the Committee
determines that such adjustments or substitutions may be made
<PAGE>
 
without a loss of deductibility for Awards under Section 162(m) of the Code. The
Company shall give each Participant notice of an adjustment hereunder and, upon
notice, such adjustment shall be conclusive and binding for all purposes.

     Notwithstanding the above, in the event of any of the following:

     A. The Company is merged or consolidated with another corporation or entity
and, in connection therewith, consideration is received by shareholders of the
Company in a form other than stock or other equity interests of the surviving
entity;

     B. All or substantially all of the assets of the Company are acquired by
another person;

     C. The reorganization or liquidation of the Company; or

     D. The Company shall enter into a written agreement to undergo an event
described in clauses A, B or C above;

then the Committee may, in its discretion and upon at least 10 days advance
notice to the affected persons, cancel any outstanding Awards and pay to the
Holders thereof, in cash or stock, or any combination thereof, the value of such
Awards based upon the price per share of Stock received or to be received by
other shareholders of the Company in the event. The terms of this Section 10 may
be varied by the Committee in any particular Award agreement.

11.  Effect of Change in Control

     Except to the extent reflected in a particular Award agreement:

     (a) In the event of a Change in Control, notwithstanding any vesting
schedule with respect to an Award of Options or Restricted Stock, such Option
shall become immediately exercisable with respect to 100 percent of the shares
subject to such Option, and the Restricted Period shall expire immediately with
respect to 100 percent of such shares of Restricted Stock.

     (b) In addition, in the event of a Change in Control, the Committee may in
its discretion and upon at least 10 days' advance notice to the affected
persons, cancel any outstanding Awards and pay to the Holders thereof, in cash
or stock, or any combination thereof, the value of such Awards based upon the
price per share of Stock received or to be received by other shareholders of the
Company in the event.

     (c) The obligations of the Company under the Plan shall be binding upon any
successor corporation or organization resulting from the merger, consolidation
or other reorganization of the Company, or upon any successor corporation or
organization succeeding to substantially all of the assets and business of the
Company. The Company agrees that it will make appropriate provisions for the
preservation of Participant's rights under the Plan in any agreement or plan
which it may enter into or adopt to effect any such merger, consolidation,
reorganization or transfer of assets

     (d) Notwithstanding anything to the contrary herein, unless the Committee
provides 
<PAGE>
 
otherwise at the time an Option is granted to a participant hereunder, no
acceleration of exercisability shall occur with respect to such Option if the
Committee reasonably determines in good faith, prior to the occurrence of the
Change in Control, that the Options shall be honored or assumed, or new rights
substituted therefor (each such honored, assumed or substituted option
hereinafter called an "Alternative Option"), by a Participant's employer (or the
parent or a subsidiary of such employer) immediately following the Change in
Control, provided that any such Alternative Option must meet the following
criteria:

          (i)   the Alternative Option must be based on stock which is traded on
     an established securities market, or which will be so traded within thirty
     (30) days of the Change in Control;

          (ii)  the Alternative Option must provide such Participant with rights
     and entitlements substantially equivalent to or better than the rights,
     terms and conditions applicable under such Option, including, but not
     limited to, an identical or better exercise schedule; and

          (iii) the Alternative Option must have economic value substantially
     equivalent to the value of such Option (determined at the time of the
     Change in Control).

12.  Nonexclusivity of the Plan

     Neither the adoption of this Plan by the Board nor the submission of this
Plan to the stockholders of the Company for approval shall be construed as
creating any limitations on the power of the Board to adopt such other incentive
arrangements as it may deem desirable, including, without limitation, the
granting of stock options otherwise than under this Plan, and such arrangements
may be either applicable generally or only in specific cases.

13.  Amendments and Termination

     The Board may at any time terminate the Plan. Subject to Section 10, with
the express written consent of an individual Participant, the Board or the
Committee may cancel or reduce or otherwise alter outstanding Awards if, in its
judgment, the tax, accounting, or other effects of the Plan or potential payouts
thereunder would not be in the best interest of the Company. The Board or the
Committee may, at any time, or from time to time, amend or suspend and, if
suspended, reinstate, the Plan in whole or in part; provided, however, that
without further stockholder approval neither the Board nor the Committee shall
make any amendment to the Plan which would materially alter the Plan or which
would specifically:

     (a) Materially increase the maximum number of shares of Stock which may be
issued pursuant to Awards, except as provided in Section 10;

     (b) Change the minimum Option Price;

     (c) Extend the maximum Option Period;
<PAGE>
 
     (d) Extend the termination date of the Plan; or

     (e) Change the class of persons eligible to receive Awards under the Plan.

14.  Effect of Section 162(m) of the Code

     The Plan, and all Awards issued thereunder, are intended to be exempt from
the application of Section 162(m) of the Code, which restricts under certain
circumstances the Federal income tax deduction for compensation paid by a public
company to named executives in excess of $1 million per year. The exemption is
based on Treasury Regulation (S) 1.162-27(f) as in effect on the effective date
of the Plan, with the understanding that such regulation generally exempts from
the application of Section 162(m) of the Code compensation paid pursuant to a
plan that existed before a company becomes publicly held. The Committee may,
without stockholder approval (unless otherwise required to comply with Rule 16b-
3 under the Exchange Act), amend the Plan retroactively and/or prospectively to
the extent it determines necessary in order to comply with any subsequent
clarification of Section 162(m) of the Code required to preserve the Company's
Federal income tax deduction for compensation paid pursuant to the Plan. To the
extent that the Committee determines as of the Date of Grant of an Award that
(i) the Award is intended to comply with Section 162(m) of the Code and (ii) the
exemption described above is no longer available with respect to such Award,
such Award shall not be effective until any stockholder approval required under
Section 162(m) of the Code has been obtained.

     As adopted by the Board of Directors of Specialty Catalog Corp. as of
August 13, 1996, and as amended by vote of the stockholders on May 25, 1999.
<PAGE>
 
 
 
PROXY                                                                      PROXY
                            SPECIALTY CATALOG CORP.
 
                  Annual Meeting of Shareholders, May 25, 1999
          THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS
 
  The undersigned hereby appoints Steven L. Bock and J. William Heise, as
proxies, each with full power of substitution, and hereby authorizes them to
appear and vote as designated below, all shares of Common Stock of Specialty
Catalog Corp. held on record by the undersigned on March 26, 1999, at the
Annual Meeting of Shareholders to be held May 25, 1999 at 11:00 a.m. at the
offices of Bingham Dana LLP, 399 Park Avenue, New York, New York, and any
adjournments thereof and upon any and all matters which may properly be brought
before the meeting or any adjournments thereof, thereby revoking all former
proxies.
 
  The undersigned hereby directs this Proxy to be voted:
 
 1.  Election of directors:
 
  [_]FOR the election as directors of all      [_]WITHHOLD AUTHORITY to vote 
     nominees listed below (except as             for all nominees listed below
     marked to the contrary below)         or
     
       
<TABLE>
      <S>                      <C>                              <C>
      STEVEN L. BOCK           ALAN S. COOPER                   MARTIN E. FRANKLIN
      SAMUEL L. KATZ           GUY NAGGAR                       ANDREA POMERANTZ LUSTIG
</TABLE>
 
  (Instructions: To withhold authority to vote for any of the above listed
  nominees, please strike a line through that individual's name)
 
 2.  Proposal to amend the Company's 1996 Stock Incentive Plan to increase the
     number of shares authorized for issuance thereunder from 750,000 to
     1,000,000.
                     [_] FOR    [_] AGAINST   [_] ABSTAIN
 
 3.  In their discretion, the named proxies may vote on such other business as
     may properly come before the Annual Meeting, or any adjournments or
     postponements thereof.
 
<PAGE>
 
 
 
THIS PROXY, WHEN PROPERLY EXECUTED, WILL BE VOTED IN THE MANNER DIRECTED HEREIN
BY THE UNDERSIGNED STOCKHOLDER. IF NO DIRECTION IS MADE, THIS PROXY WILL BE
VOTED FOR PROPOSALS 1 AND 2.
 
SHARES REPRESENTED BY THIS PROXY WILL BE VOTED AT THE MEETING IN ACCORDANCE
WITH THE SHAREHOLDER'S SPECIFICATIONS ABOVE. THE PROXY CONFERS DISCRETIONARY
AUTHORITY IN RESPECT TO MATTERS NOT KNOWN OR DETERMINED AT THE TIME OF THE
MAILING OF THE NOTICE OF THE ANNUAL MEETING OF SHAREHOLDERS TO THE UNDERSIGNED.
 
                                              Date: ____________________ , 1999
 
                                              ---------------------------------
                                                  Signature of Stockholder
 
                                              ---------------------------------
                                                  Signature if held jointly
 
                                              NOTE: Please mark, date, sign
                                              and return this Proxy promptly
                                              using the enclosed envelope.
                                              When shares are held by joint
                                              tenants, both should sign. If
                                              signing authority, executor ad-
                                              ministrator, trustee or guard-
                                              ian, please give full title. if
                                              a corporation or partnership,
                                              please sign in corporate or
                                              partnership name by an autho-
                                              rized person.
 


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