BOWLIN OUTDOOR ADVERTISING & TRAVEL CENTERS INC
SB-2/A, 1996-11-05
MISC GENERAL MERCHANDISE STORES
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  As filed with the Securities and Exchange Commission on November 5, 1996.
                                                    Registration No. 333-12957
================================================================================
                      SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.c. 20549
                                  FORM SB-2
                               Amendment No. 2
                                      to
           Registration Statement Under The Securities Act of 1933
                          BOWLIN OUTDOOR ADVERTISING
                        & TRAVEL CENTERS INCORPORATED
                (Name of small business issuer in its charter)
    

        Nevada                          5399                     85-0113644     
- ------------------------    ----------------------------     -------------------
(State of Incorporation)    (Primary Standard Industrial      (I.R.S. Employer  
                             Classification Code Number)     Identification No.)
 
   
                             150 Louisiana N.E.,
                        Albuquerque, New Mexico 87108,
                                (505) 266-5985
                (Address and telephone number of registrant's
         principal executive offices and principal place of business)
                                  ----------
                              Michael L. Bowlin
                     Chairman of the Board and President
                              150 Louisiana N.E.
                        Albuquerque, New Mexico 87108
                                (505) 266-5985
          (Name, address, and telephone number of agent for service)

                                  ----------

                                  COPIES TO:
       Christopher D. Johnson, Esq.         Steven D. Pidgeon, Esq.  
     Squire, Sanders & Dempsey L.L.P.        Snell & Wilmer L.L.P.   
          Two Renaissance Square               One Arizona Center    
   40 North Central Avenue, Suite 2700       Phoenix, Arizona 85004  
          Phoenix, Arizona 85004           Telephone: (602) 382-6252 
        Telephone: (602) 528-4046             FAX: (602) 382-6070    
           FAX: (602) 253-8129            
                                  ----------
    
Approximate  date of proposed sale to the public:  As soon as  practicable  from
time to time after this Registration Statement becomes effective.
                                  ----------

   If any of the securities being registered on this Form are to be offered on a
delayed or continuous  basis  pursuant to Rule 415 under the  Securities  Act of
1933, as amended, check the following box. [X]

   If this  Form is filed to  register  additional  securities  for an  offering
pursuant to Rule 462(b) under the  Securities  Act,  check the following box and
list the Securities Act registration  statement number of the earlier  effective
registration statement for the same offering. / / __________

   If this Form is a  post-effective  amendment  filed  pursuant  to Rule 462(c)
under the  Securities  Act,  check the following box and list the Securities Act
registration  statement number of the earlier effective  registration  statement
for the same Offering. / / __________

   If the  delivery of the  prospectus  is expected to be made  pursuant to Rule
434, please check the following box. / /

   The  Registrant  hereby  amends this  Registration  Statement on such date or
dates as may be necessary to delay its effective date until the Registrant shall
file a further  amendment  which  specifically  states  that  this  Registration
Statement shall  thereafter  become effective in accordance with Section 8(a) of
the Securities  Act of 1933 or until this  Registration  Statement  shall become
effective on such date as the Commission,  acting pursuant to said Section 8(a),
may determine.
================================================================================
<PAGE>
           BOWLIN OUTDOOR ADVERTISING & TRAVEL CENTERS INCORPORATED
                            CROSS REFERENCE SHEET
               (Showing Location in the Prospectus of Information
             Required by Items 1 through 23, Part I, of Form SB-2)

Item in Form SB-2                  Prospectus Caption
- -----------------                  ------------------

 1.  Front of Registration Statement and      
     Outside Front Cover of Prospectus .... Facing Page of Registration   
                                             Statement; Outside Front Cover
                                             Page of Prospectus            

 2.  Inside Front and Outside Back Cover
     Pages of Prospectus .................. Inside Front Cover Page of 
                                             Prospectus; Additional Information;
                                             Outside Back Cover Page of 
                                             Prospectus

 3.  Summary Information and Risk Factors . Prospectus Summary; Risk Factors

 4.  Use of Proceeds ...................... Prospectus Summary; Risk Factors; 
                                             Use of Proceeds

 5.   Determination of Offering Price ..... Outside Front Cover Page of 
                                             Prospectus; Risk Factors; 
                                             Underwriting

 6.  Dilution ............................. Dilution

 7.  Selling Security Holders ............. *

 8.  Plan of Distribution ................. Outside Front Cover Page of 
                                             Prospectus; Underwriting

 9.  Legal Proceedings .................... Business

10.  Directors, Executive Officers, 
     Promoters and Control Persons ........ Management

11.  Security Ownership of Certain 
     Beneficial Owners and Management ..... Principal Stockholders

12.  Description of Securities ............ Risk Factors; Description of 
                                             Securities

13.  Interest of Named Experts and Counsel  *

14.  Disclosure of Commission Position on
     Indemnification for Securities Act
     Liabilities .......................... Executive Compensation; Underwriting

15.  Organization Within Last 5 Years ..... *
<PAGE>
16.  Description of Business .............. Prospectus Summary; Risk Factors; 
                                             Business

17.  Management's Discussion and 
     Analysis or Plan of Operation ........ Management's Discussion and Analysis
                                             of Financial Condition and Results
                                             of Operations

18.  Description of Property .............. Properties

19.  Certain Relationships and 
     Related Transactions ................. Certain Transactions

20.  Market for Common Equity and 
     Related Stockholder Matters .......... Outside Front Cover Page of 
                                             Prospectus; Prospectus Summary; 
                                             Risk Factors; Dividends; 
                                             Description of Securities; 
                                             Underwriting

21.  Executive Compensation ............... Management; Executive Compensation

22.  Financial Statements ................. Prospectus Summary; Selected 
                                             Consolidated Financial Data; 
                                             Financial Statements

23.  Changes in and Disagreements with
     Accountants on Accounting and 
     Financial Disclosure ................. Changes in Registrant's Certifying 
                                             Accountants

- ----------
* Omitted because Item is not applicable.
<PAGE>
INFORMATION   CONTAINED  HEREIN  IS  SUBJECT  TO  COMPLETION  OR  AMENDMENT.   A
REGISTRATION  STATEMENT  RELATING  TO THESE  SECURITIES  HAS BEEN FILED WITH THE
SECURITIES  AND EXCHANGE  COMMISSION.  THESE  SECURITIES MAY NOT BE SOLD NOR MAY
OFFERS TO BUY BE ACCEPTED PRIOR TO THE TIME THE REGISTRATION  STATEMENT  BECOMES
EFFECTIVE.  THIS  PROSPECTUS  SHALL  NOT  CONSTITUTE  AN  OFFER  TO  SELL OR THE
SOLICITATION OF AN OFFER TO BUY NOR SHALL THERE BE ANY SALE OF THESE  SECURITIES
IN ANY STATE IN WHICH SUCH OFFER,  SOLICITATION  OR SALE WOULD BE UNLAWFUL PRIOR
TO REGISTRATION OR QUALIFICATION UNDER THE SECURITIES LAWS OF ANY SUCH STATE.

   
                SUBJECT TO COMPLETION, DATED NOVEMBER 5, 1996
PROSPECTUS


                          [BOWLIN LOGO--IMAGE OMITTED]

                       1,450,000 SHARES OF COMMON STOCK

    All of the shares of Common  Stock,  $.001 par value (the  "Common  Stock"),
being  offered  hereby  (the  "Offering")  are  being  sold  by  BOWLIN  Outdoor
Advertising & Travel Centers  Incorporated  (together with its  subsidiaries and
predecessor,  the "Company" or "Bowlin").  Prior to the Offering, there has been
no public market for the Common Stock.  The Company has applied for quotation of
the  Common  Stock on the Nasdaq  National  Market  ("Nasdaq")  under the symbol
"BWLN." It is currently  anticipated that the initial public offering price will
be between  $8.50 and $9.50 per share.  See  "UNDERWRITING"  for a discussion of
factors considered in determining the initial public offering price.
                                  ----------
  THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES AND
  EXCHANGE COMMISSION OR ANY STATE SECURITIES AGENCY NOR HAS THE COMMISSION OR
    ANY SUCH AGENCY PASSED UPON THE ACCURACY OR ADEQUACY OF THIS PROSPECTUS.
           ANY REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.
                                  ----------
                  THESE SECURITIES INVOLVE SUBSTANTIAL RISK.
                   SEE "RISK FACTORS" BEGINNING ON PAGE 7.
    
================================================================================
                                     Underwriting          
                    Price to         Discounts and         Proceeds to
                     Public          Commissions(1)         Company(2)
- --------------------------------------------------------------------------------
Per Share
- --------------------------------------------------------------------------------
Total(3)
================================================================================

   
(1) Excludes (i) a nonaccountable expense allowance payable by the Company to HD
    Brous & Co.,  Inc.  (the  "Representative")  and (ii) a fee  payable  by the
    Company to its financial consultant, Miller Capital Corporation. The Company
    has  also  agreed  to  (i)  issue   options  to  the   Representative   (the
    "Representative's  Option") to purchase up to 123,250 shares of Common Stock
    at an exercise price per share equal to 120% of the initial public  offering
    price and (ii) grant to the Representative  certain registration rights with
    respect  to the  securities  underlying  the  Representative's  Option.  The
    Company  has  agreed  to  indemnify   the   Underwriters   against   certain
    liabilities,  including  liabilities  under the  Securities  Act of 1933, as
    amended, in connection with this Offering. See "UNDERWRITING."
(2) Before deducting  expenses of the Offering payable by the Company  estimated
    at $750,000  ($820,000 if the  Over-Allotment  Option is exercised in full),
    including the Representative's  nonaccountable expense allowance and the fee
    payable to the Company's financial consultant.
(3) Assumes no exercise of the Underwriters' option,  exercisable within 30 days
    from the date of this  Prospectus,  to  purchase  up to  217,500  additional
    shares of Common  Stock on the same terms,  solely to cover  over-allotments
    (the "Over-Allotment  Option"). If the Over-Allotment Option is exercised in
    full, the total Price to Public,  Underwriting Discounts and Commissions and
    Proceeds to Company will be $ , $ and , respectively. See "UNDERWRITING."

   The shares of Common Stock are being offered  severally by the  Underwriters,
subject  to  prior  sale,  when,  as and if  delivered  to and  accepted  by the
Underwriters  and  subject  to the right to reject any order in whole or in part
and certain other conditions. It is expected that delivery of the shares will be
made  against  payment  therefor at the offices of HD Brous & Co.,  Inc.,  Great
Neck, New York, or the facilities of the Depository Trust Company, on or about ,
1996.
                              HD BROUS & CO., INC.
                 The date of this Prospectus is       , 1996.
    
<PAGE>
   
[Image  Omitted  -  Map  of  Southwestern  United  States  showing  location  of
Registrant's 14 travel centers,  one free - standing Dairy Queen  Restaurant and
Corporate Headquarters]    

   IN CONNECTION WITH THIS OFFERING,  THE  UNDERWRITERS MAY OVER-ALLOT OR EFFECT
TRANSACTIONS WHICH STABILIZE OR MAINTAIN THE MARKET PRICE OF THE COMMON STOCK AT
A LEVEL  ABOVE THAT WHICH  MIGHT  OTHERWISE  PREVAIL  IN THE OPEN  MARKET.  SUCH
TRANSACTIONS  MAY BE EFFECTED ON THE NASDAQ NATIONAL  MARKET OR OTHERWISE.  SUCH
STABILIZING, IF COMMENCED, MAY BE DISCONTINUED AT ANY TIME.

   CITGO(R),  Dairy Queen(R), Dairy Queen/Brazier(R),  Stuckey's(R),  Conoco(R),
Chevron(R),  Texaco(R) and Diamond  Shamrock(R) and certain other names or marks
contained in this  Prospectus  are the  registered  trademarks of entities other
than the Company.
<PAGE>
   
      [Image Omitted - Pictures of Company's outdoor advertising displays]
    
<PAGE>

                              PROSPECTUS SUMMARY

   
   The  following   summary  is  qualified  in  its  entirety  by  the  detailed
information and Consolidated Financial Statements,  including the Notes thereto,
appearing  elsewhere  in this  Prospectus.  Investors  are  urged  to read  this
Prospectus  in its entirety,  particularly  the  information  set forth in "RISK
FACTORS." Unless otherwise indicated,  all information related to the Company in
this  Prospectus  assumes  no  exercise  of  the   Over-Allotment   Option,  the
Representative's  Option or any of the options  granted under the Company's 1996
Stock Option Plan.     

                                 THE COMPANY

COMPANY OVERVIEW

   The  Company is a regional  leader in the  operation  of travel  centers  and
outdoor advertising  displays dedicated to serving the traveling public in rural
and smaller  metropolitan areas of the Southwestern United States. The Company's
tradition of serving the public dates back to 1912 when the  Company's  founder,
Claude M. Bowlin,  started  trading goods and services with Native  Americans in
New Mexico.  Bowlin currently operates fourteen  full-service travel centers and
one free-standing  Dairy  Queen/Brazier  restaurant along interstate highways in
Arizona and New Mexico where there are generally  few gas stations,  convenience
stores or  restaurants.  The Company  advertises  its travel  centers  through a
network of over 300 outdoor  advertising display faces. In addition to a variety
of unique  Southwestern  merchandise,  the Company's  travel centers offer brand
name food and gasoline to the traveling  public.  The Company  believes that its
"co-branding"  strategy of offering  complementary  brand name food and gasoline
products  results in  increased  customer  traffic and it intends to continue to
actively pursue additional co-branding opportunities.

   
   In addition to its travel  centers,  the Company  operates over 1,700 revenue
generating outdoor  advertising  display faces for third party customers such as
hotels and motels, restaurants and consumer product manufacturers. These display
faces are strategically  situated along interstate highways primarily in Arizona
and New Mexico and, to a lesser  extent,  in Colorado,  Oklahoma  and Texas.  In
addition to the leasing of advertising  space,  Bowlin  provides a comprehensive
range of outdoor  advertising  services  to its  clients,  including  customized
design  and  production   services.   Although  the  Company  faces  substantial
competition in each of its operational  areas,  the Company believes that few of
its competitors offer the same breadth of products and services dedicated to the
traveling public.

   The Company has a consistent  history of  profitable  operations  and revenue
growth. The Company's gross revenues have grown from approximately $12.0 million
in fiscal 1986 to in excess of $23.0 million in fiscal 1996.  Gross revenues and
net income  for the six  months  ended  July 31,  1996 were  $12.8  million  and
$495,000, respectively,  representing increases of 5.9% and 66.6%, respectively,
over the same period in fiscal 1995. See  "MANAGEMENT'S  DISCUSSION AND ANALYSIS
OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS."

   Travel  Centers.  The Company  opened its first travel center in 1953 and has
since  expanded  to  fourteen  travel  centers  and  one   free-standing   Dairy
Queen/Brazier restaurant in Arizona and New Mexico. Each of the Company's travel
centers has a unique  Southwestern theme and extensive theme-oriented  billboard
advertising is used to attract  customers into the travel  centers.  The Company
periodically  upgrades and renovates  its travel  centers,  thereby  fostering a
positive  image  with  the  traveling  public.  The  Company  believes  that its
co-branding and facilities upgrade practices result in greater repeat patronage,
and increase the  likelihood  that  customers  will extend their visits and take
advantage  of the many  additional  goods and  services  available at the travel
centers.  See  "BUSINESS  --  Business  Strategy  --  Travel  Services  Business
Strategy."

   Since 1982, the Company has offered brand name food and beverages at selected
travel centers under the Dairy Queen,  Dairy  Queen/Brazier  and Stuckey's trade
names.  The food offered at the Company's  travel  centers ranges from ice cream
and  snack  foods at some  locations  to  full-service  restaurants  at  others.
Revenues from food sales  accounted for 17%, 15% and 14%,  respectively,  of the
Company's  total revenues in fiscal years 1995 and 1996 and the six months ended
July  31,  1996.   See  "BUSINESS  --  Business   Operations  --  Travel  Center
Operations."     
                                        3
<PAGE>
   
   The Company  offers  brand name  gasolines  such as CITGO,  Conoco,  Chevron,
Texaco and Diamond Shamrock at its travel centers.  Consistent with its emphasis
upon marketing  brand name products,  the Company has been granted  distribution
rights for CITGO gasoline  products.  CITGO is one of the fastest  growing brand
name gasoline  producers in the United States.  The Company has converted six of
its  existing  travel  center  fuel  facilities  to  CITGO  brand  "superpumper"
stations.  The  Company  also  intends to pursue  wholesale  marketing  of CITGO
gasoline to other retailers in Arizona and New Mexico as an additional source of
revenues. Revenues from gasoline sales at the Company's travel centers accounted
for  approximately  42% of the Company's  total revenues in each of fiscal years
1995 and 1996,  and 45% in the six months ended July 31, 1996.  See "BUSINESS --
Business Strategy -- Travel Services Business  Strategy" and "-- Growth Strategy
- -- Gasoline Wholesaling."

   In addition to  offering  food and  gasoline,  each of the  Company's  travel
center gift shops offers an extensive  variety of  Southwestern  merchandise and
collectibles.  The merchandise  ranges from inexpensive  Southwestern  gifts and
souvenirs to unique hand-crafted jewelry, rugs, pottery, kachina dolls and other
gifts  crafted and  engraved  specially  for Bowlin by several  Native  American
tribes.  Revenues  from  merchandise  sales  at  the  Company's  travel  centers
accounted for 30%, 31% and 28%, respectively, of the Company's total revenues in
fiscal years 1995 and 1996 and the six months ended July 31, 1996. See "BUSINESS
- -- Business Strategy -- Travel Service Business Strategy."

   Outdoor  Advertising.  The Company  operates  over 1,700  revenue  generating
advertising display faces,  primarily in Arizona and New Mexico and, to a lesser
extent,  in Colorado,  Oklahoma  and Texas.  The Company also offers a complete,
full-service   source  for  graphic   design  and  production  for  the  outdoor
advertising displays it operates. The Company uses local account representatives
who focus on marketing the Company's  advertising services to local and regional
advertisers, allowing the Company to maintain a diverse client base and limiting
reliance on national advertising accounts.  Unlike many of its competitors,  the
Company  does not rely to a  significant  degree upon tobacco  advertisers.  See
"BUSINESS -- Business Strategy -- Outdoor Advertising Business Strategy."

   The Company's outdoor advertising displays are strategically located in rural
and  smaller  metropolitan  areas in the  Southwest,  where  the  dispersion  of
population,  outdoor lifestyles and leading tourist  destinations have created a
strong  dependence on highway  travel.  In these markets,  competition  for site
acquisitions is less intense,  purchase prices are more favorable and government
regulations  are  generally  less  onerous  as  compared  to  densely  populated
metropolitan  markets.  The outdoor  advertising  operations of the Company have
experienced consistent growth over the past several years, accounting for 10.5%,
12% and 13%, respectively,  of the Company's total revenues in fiscal years 1995
and 1996 and the six months ended July 31, 1996. The Company  believes it is one
of the largest outdoor advertising  companies in rural Southwestern  markets. In
1995, the Company was ranked by the Outdoor  Advertising  Association of America
("OAAA") as one of the top 40 outdoor advertising companies in the United States
in terms of gross  revenues.  See  "BUSINESS  --  Industry  Overview  -- Outdoor
Advertising  Industry" and "-- Business Strategy -- Outdoor Advertising Business
Strategy."     

GROWTH STRATEGY

   
   Travel  Centers.  The Company is  committed to  expanding  its travel  center
operations  through  internal  development as well as strategic  acquisitions of
travel  center assets  located in popular  tourist  destinations,  along heavily
traveled interstate  corridors and in smaller metropolitan areas. The Company is
currently  in the process of  developing  new full service  travel  centers with
CITGO superpumper  dispensing facilities at Benson and Picacho Peak, Arizona and
near  Albuquerque,  New Mexico,  and  expects  all three of these  centers to be
operational  by the end of fiscal 1998.  The Company also intends to continue to
capitalize on its co-branding  strategy by acquiring  rights to additional brand
name food concepts. See "BUSINESS -- Growth Strategy -- Travel Centers."

   Gasoline Wholesaling.  The Company's distributorship  relationship with CITGO
Petroleum  Corporation  creates an additional source of potentially  significant
revenues and the Company plans to
    
                                        4
<PAGE>
   
aggressively  market the CITGO line of petroleum products through its own travel
centers and as a wholesaler  to other  retailers in New Mexico and Arizona.  The
Company  has hired a  Petroleum  Manager  to  develop a plan for  marketing  the
Company's  wholesale  CITGO  gasoline  products to such  retailers.  The Company
intends to begin  sales of such  products  in fiscal  1997 at prices  equal to a
certain  percentage  over the then current price at which it purchases them from
CITGO. See "BUSINESS -- Growth Strategy -- Gasoline Wholesaling."

   Outdoor Advertising.  As in the case of its travel centers, the Company plans
to expand its outdoor  advertising  operations  through internal  development as
well as  acquisition.  Through  internal  development,  the Company plans to add
approximately  100 new structures  (representing up to 200 new display faces) to
its operations in fiscal 1997, of which 44 were constructed as of July 31, 1996.
Thereafter,  the  Company  intends  to  increase  the  annual  rate at  which it
constructs additional billboard structures and, by 2001, the Company anticipates
that it will be adding  approximately  250 new billboard  structures per year to
its operations through internal development. In addition, the Company intends to
pursue strategic  acquisitions of existing  advertising  structures and small to
medium-sized outdoor advertising operators when appropriate. Consistent with its
past  practices,  the Company  intends to pursue  expansion in rural and smaller
metropolitan  areas that are not  included in the 50 largest  Designated  Market
Areas ("DMAs"). See "BUSINESS -- Growth Strategy -- Outdoor Advertising."     

   The Company was incorporated in New Mexico in 1953 and  reincorporated  under
the laws of  Nevada in 1996.  The  Company's  principal  executive  offices  are
located at 150 Louisiana N.E., Albuquerque,  New Mexico 87108, and its telephone
number is (505) 266-5985.

                                 The Offering
   
<TABLE>
<CAPTION>
<S>                                             <C>
Common Stock Offered .......................... 1,450,000 shares
Common Stock Outstanding Before Offering  ..... 3,383,385 shares(1)
Common Stock to be Outstanding Immediately
 After the Offering ........................... 4,833,385 shares(1)(2)
Use of Proceeds ............................... Net proceeds to the Company are estimated to be
                                                 approximately $11.4 million, assuming no exercise of
                                                 the Over-Allotment Option, and will be used to repay
                                                 certain long-term debt, to develop and upgrade
                                                 existing retail operations and for general corporate
                                                 purposes, including the acquisition of additional
                                                 travel center and outdoor advertising assets. See
                                                 "USE OF PROCEEDS."
Risk Factors .................................. Investment in the Common Stock involves a high degree
                                                 of risk. See "RISK FACTORS."
Proposed Nasdaq Symbol ........................ "BWLN"

- ----------
(1)    Based on the number of shares of Common  Stock  outstanding  as of August
       31, 1996.  Excludes 362,000 shares of Common Stock issuable upon exercise
       of options  granted or approved for grant upon completion of the Offering
       under the Company's 1996 Stock Option Plan.  See "EXECUTIVE  COMPENSATION
       -- 1996 Stock Option Plan."
(2)    Excludes (i) 217,500  shares of Common Stock  reserved for issuance  upon
       exercise of the Over- Allotment  Option and (ii) 123,250 shares of Common
       Stock reserved for issuance upon exercise of the Representative's Option.
       See "DESCRIPTION OF SECURITIES" and "UNDERWRITING."
</TABLE>
    
                                        5
<PAGE>
   
                     SUMMARY CONSOLIDATED FINANCIAL DATA
           (In thousands, except travel center, outdoor advertising,
                           share and per share data)
<TABLE>
<CAPTION> 
                                                                                Six months ended
                                                 Years ended January 31,             July 31,
                                                ------------------------     ---------------------
                                                     1995         1996         1995          1996
                                                 ---------     ---------     --------      --------
<S>                                            <C>            <C>            <C>           <C>
Selected Statement of Income Data:

Travel Center Operations 
Gross sales .................................. $    19,799    $   20,467     $  10,802     $  11,208
Discounts on sales ...........................         221           292           104           153
                                               -----------    ----------     ---------     ---------
   Net sales .................................      19,578        20,175        10,698        11,055
Cost of goods sold ...........................      12,541        12,995         6,969         7,422
                                               -----------    ----------     ---------     ---------
Gross profit .................................       7,037         7,180         3,729         3,633
   Operating costs:                                                                           
     General and administrative expenses .....       5,161         5,462         2,851         2,615
     Depreciation and amortization ...........         451           434           207           176
                                               -----------    ----------     ---------     ---------
Operating income .............................       1,425         1,284           671           842

Outdoor Advertising Operations                                                             
Gross income .................................       2,376         2,770         1,319         1,629
Operating costs:                                                                           
   Direct operating costs ....................       1,715         2,007           933         1,031
   General and administrative expenses .......         205           344           137           208
   Depreciation and amortization .............         252           261           125           133
                                               -----------    ----------     ---------     ---------
Operating income .............................         204           158           124           257

Corporate And Other                                                                        
General and administrative expenses ..........        (622)         (602)         (285)         (240)
Depreciation and amortization ................        (118)         (161)          (62)          (76)
Interest expense .............................        (536)         (612)         (278)         (332)
Other income, net ............................         411           570           325           374
                                               -----------    ----------     ---------     ---------
Income before taxes ..........................         764           637           495           825
Income taxes .................................         295           253           198           330
                                               -----------    ----------     ---------     ---------
Net income ................................... $       469    $      384     $     297     $     495
                                               ===========    ==========     =========     =========
Earnings per common and common equivalent share   
   Primary and fully diluted ................. $      0.14    $     0.11     $    0.09     $   0.14
                                               ===========    ==========     =========     =========
Weighted average common and common                                                         
   equivalent shares outstanding                                                              
   Primary and fully diluted ..................  3,365,959      3,363,683     3,367,568     3,433,939

Selected Travel Center Data:                                                               
Number of travel centers (end of period)(1) ...         16             15            16(2)         15
Average gross revenue per travel center ....... $1,237,000     $1,364,000    $  675,000(2)  $ 747,000

Selected Outdoor Advertising Data:                                                         
Number of outdoor advertising display faces
   (end of period) ............................      1,442          1,556         1,508         1,653
</TABLE>

                                                             July 31, 1996
                                                         -----------------------
                                                          Actual    As Adjusted
                                                         -------    ------------
Selected Balance Sheet Data:
Cash and cash equivalents ......................         $ 2,443     $ 8,829
Working capital ................................           2,740       9,794
Total property and equipment, net ..............           9,073       9,073
Total assets ...................................          14,871      21,257
Notes payable ..................................           7,542       2,543
Stockholders' equity ...........................           5,473      16,856

- ----------
(1)  Travel  center  data  includes  the  information  presented  as to both the
     Company's travel centers and free-standing Dairy Queen/Brazier restaurants.
(2)  Includes  a Dairy  Queen/Brazier  restaurant  that was  disposed  of by the
     Company during early July 1995 for which revenues have been included in the
     average gross revenue per travel center calculation.
    
                                        6
<PAGE>
                                 RISK FACTORS
   
   An investment in the Common Stock  offered  hereby  involves a high degree of
risk. Prospective investors should carefully consider the following risk factors
in addition to the other  information  set forth  elsewhere in this  Prospectus,
including the  Consolidated  Financial  Statements and Notes  thereto,  prior to
making an investment in the Company.

   No Assurance of Successful Expansion.  The Company intends to open new travel
centers,  expand its  outdoor  advertising  operations  and  implement  gasoline
wholesaling  activities.  Although the Company's  existing  operations are based
primarily in the  Southwest,  the  Company's  current  expansion  plans  include
consideration  of  acquisition  opportunities  in both the  Southwest  and other
geographic regions of the United States. However, there can be no assurance that
suitable  acquisitions  can be  identified,  and the  Company  is likely to face
competition  from  other  companies  for  available  acquisition  opportunities.
Although the Company does not currently have any agreement to acquire any travel
center or outdoor  advertising  operations,  it routinely engages in discussions
with third parties regarding potential  acquisitions.  There can be no assurance
that the Company will have sufficient capital resources to complete acquisitions
or be  able  to  obtain  any  required  consents  of its  bank  lenders  or that
acquisitions  that  are  completed  can  be  integrated  successfully  into  the
Company's existing  operations.  The success of the Company's  expansion program
will depend on a number of factors,  including  the  availability  of sufficient
capital,  the  identification  of  appropriate  expansion   opportunities,   the
Company's  ability  to  attract,   train  and  retain  qualified  employees  and
management,  the continuing profitability of existing operations, the successful
management  of planned  growth and the  ability  of the  Company to operate  new
travel centers and outdoor advertising operations and implement its new gasoline
wholesaling  activities in a profitable  manner.  There can be no assurance that
the Company will achieve its planned  expansion  or that any  expansion  will be
profitable. See "BUSINESS -- Growth Strategy."     

   Dependence on Third Party Relationships. The Company is dependent on a number
of third party  relationships  pursuant to which it offers  brand name and other
products  at its travel  centers.  These  brand name  relationships  include the
Company's  distributorship  relationship  with  CITGO,  as well as its  existing
franchise  agreements  with Dairy  Queen/Brazier  and  Stuckey's.  The Company's
existing  operations  and plans  for  future  growth  anticipate  the  continued
existence of such  relationships.  There can be no assurance that the agreements
that govern these relationships will not be terminated. In addition,  several of
these  agreements  contain  provisions  that  prohibit the Company from offering
additional products or services which are competitive to those of its suppliers.
Although  the  Company  does  not  currently   anticipate  having  to  forego  a
significant business opportunity in order to comply with such agreements,  there
can be no assurance that adherence to these existing agreements will not prevent
the Company from pursuing  opportunities  that  management  would otherwise deem
advisable.  The  Company  also relies upon  several at will  relationships  with
various  third parties for much of its souvenir and gift  merchandise.  Although
the Company believes it has good relationships with its suppliers,  there can be
no  assurance  that the  Company  will be able to  maintain  relationships  with
suppliers  of  suitable  merchandise  at  appropriate  prices and in  sufficient
quantities. See "BUSINESS -- Business Operations."

   
   Dependence  Upon Key  Personnel.  The success of the Company  will be largely
dependent  upon the efforts and abilities of Michael L. Bowlin,  the  President,
Chief  Executive  Officer and Chairman of the Board of Directors of the Company,
and upon the efforts and abilities of certain executive officers of the Company.
The  Company  has an  employment  agreement  with  Mr.  Bowlin.  The loss of the
services of Mr. Bowlin or one or more of the Company's other executive  officers
could  have a material  adverse  effect on the  Company.  See  "MANAGEMENT"  and
"EXECUTIVE COMPENSATION -- Employment Contracts."     

   Possible  Adverse Impact of  Competition.  The Company's  travel centers face
competition  from  major and  independent  oil  companies;  independent  service
station operators; national and independent operators of restaurants, diners and
other  eating   establishments;   and  national  and  independent  operators  of
convenience  stores  and  other  retail  outlets.  In  its  outdoor  advertising
operations,  the Company faces  competition for advertising  revenues from other
outdoor  advertising  companies,  as well as from  other  media  such as  radio,
television,  print media and direct mail  marketing.  The Company also  competes
with a wide  variety  of other  out-of-home  advertising  media,  the  range and
diversity of which has increased
                                        7
<PAGE>
substantially  over the past several years,  including  advertising  displays in
shopping centers and malls, airports, stadiums, movie theaters and supermarkets.
Some of the Company's competitors, including major oil companies and convenience
store operators,  are substantially  larger, better capitalized and have greater
name recognition and access to greater resources than the Company.  There can be
no  assurance  that  the  Company's  travel  centers  and  outdoor   advertising
operations will be able to compete  successfully in their respective  markets in
the future. See "BUSINESS -- Competition."

   Seasonality  and Other  Factors;  Quarterly  Fluctuations.  The travel center
portion of the  Company's  business is somewhat  seasonal,  and  revenues may be
affected  by  many  factors,  including  weather,  holidays  and  the  price  of
alternative  travel modes.  The Company's  revenues and earnings may  experience
substantial  fluctuations from quarter to quarter. See "MANAGEMENT'S  DISCUSSION
AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS -- Seasonality."

   Potential Adverse Effects of Government Regulation of Travel Centers. Each of
the Company's food service  operations is subject to licensing and regulation by
a number of governmental authorities,  including regulations relating to health,
safety,  cleanliness  and food  handling,  as well as  federal  and  state  laws
governing  such  matters as working  conditions,  overtime  and tip  credits and
minimum  wages.  The  Company's  travel  center  operations  are also subject to
extensive laws and  regulations  governing the sale of alcohol and tobacco,  and
fireworks in its New Mexico travel  centers.  Such  regulations  include certain
mandatory  licensing  procedures  and ongoing  compliance  measures,  as well as
special  sales tax measures.  In June and July of 1996,  the state of New Mexico
issued a temporary  ban on the sale of  fireworks  because of the  extreme  fire
hazard caused by drought  conditions in that state.  As a result of the ban, the
Company's revenues from its travel center operations decreased.  Although such a
ban was unprecedented,  similar bans could be imposed in the future. The Company
believes  that  its   operations  at  its  fourteen   travel   centers  and  one
free-standing  Dairy  Queen/Brazier  restaurant  comply in all material respects
with all applicable licensing and regulatory requirements.  However, any failure
to comply with applicable regulations, or the adoption of additional regulations
or changes in existing  regulations could impose additional  compliance costs on
the Company,  require a cessation  of certain  activities  or  otherwise  have a
material adverse effect on the Company's business and results of operations. See
"BUSINESS -- Regulation."

   
   Environmental  Risks. The Company is subject to federal,  state and municipal
laws and regulations  governing the use,  storage,  handling and disposal of its
petroleum  products.  Specifically,  the federal  government has recently issued
more  stringent  regulations  governing  the storage of petroleum  products with
which the Company is required to comply by December  1998.  Although the Company
believes that its activities comply with the current standards prescribed by law
and the Company has already  substantially  completed certain renovations of its
facilities to satisfy the federal government's recently enacted regulations, the
risk  of  accidental  contamination  to the  environment  or  injury  can not be
eliminated.  In the event of such an accident,  the Company could be held liable
for any damages that result and any such  liability  could exceed the  available
resources of the Company.  In addition,  the Company  could be required to incur
significant costs to comply with environmental laws and regulations which may be
enacted in the future. See "BUSINESS -- Regulation."

   Potential  Adverse Effects of Government  Regulation of Outdoor  Advertising.
Outdoor  advertising  displays are subject to regulation  by federal,  state and
local governmental agencies. These regulations, in some cases, limit the height,
size and  location of  billboards  and, in limited  circumstances,  regulate the
content of the advertising copy displayed on the billboards,  particularly  with
respect to tobacco  advertising.  Some  governmental  regulations  prohibit  the
construction of new billboards or the  replacement,  relocation,  enlargement or
upgrading  of  existing  structures.   Some  cities  have  adopted  amortization
ordinances  under which,  after the  expiration  of a specified  period of time,
billboards  must be removed at the  owner's  expense  and without the payment of
compensation.  Due to the location of its billboard  structures  outside smaller
metropolitan  and rural areas,  the Company has not been materially  affected by
such ordinances to date.  However,  there can be no assurance that the Company's
billboard  structures  will not  become  subject to  similar  ordinances  in the
future.  Ordinances  requiring the removal of a billboard without  compensation,
whether through amortization or otherwise, are being challenged in various state
    
                                        8
<PAGE>
and federal courts with conflicting results.  Although, to date, the Company has
been adequately  compensated for any of its structures  removed at the direction
of  governmental  authorities,  future  changes in such  regulations  as well as
others applicable to the Company's outdoor  advertising  operations could have a
material adverse effect on the Company's business and results of operations. See
"BUSINESS -- Regulation."

   General Economic  Conditions.  The Company's  business is directly related to
conditions in the travel  industry,  particularly  leisure travel,  which may be
adversely affected by general economic  conditions.  In addition,  an increasing
portion of the Company's  revenues are earned from sales of  advertising  space,
which can be affected by general  economic  conditions  as well as trends in the
advertising  industry.  A future economic  slowdown or recession could lead to a
reduction in advertising  expenditures,  or result in decreased  leisure travel,
either of which could have a material  adverse effect on the Company's  business
and results of operations, and on its planned expansion.

   Geographic Concentration.  The Company's travel centers and one free-standing
Dairy  Queen/Brazier  restaurant are located in Arizona and New Mexico,  and the
Company's advertising  operations are currently conducted in Arizona,  Colorado,
New Mexico,  Oklahoma and Texas. Because of this geographic  concentration,  the
Company's  business  may be  adversely  affected  in the event of a downturn  in
general economic conditions in the Southwestern United States. See "BUSINESS."

   Control by Management. Upon completion of the Offering, Michael L. Bowlin and
the other executive  officers and Directors of the Company will beneficially own
approximately  54% of the  outstanding  shares  of  Common  Stock  (51.7% if the
Over-Allotment Option is exercised in full).  Accordingly,  senior management of
the  Company  will have  sufficient  voting  power to control the outcome of any
matter  submitted to the  stockholders  for their  approval and to block certain
amendments to the Company's  Articles of Incorporation and certain  transactions
that require a supermajority vote. See "-- Anti-Takeover Provisions," "PRINCIPAL
STOCKHOLDERS"  and  "DESCRIPTION  OF  SECURITIES  -- Certain  Charter and By-law
Provisions."

   
   Use of Proceeds;  Repayment of Debt;  Broad  Discretion in  Application.  The
Company expects to use approximately  $5.0 million of the net proceeds from this
Offering (43.8% of the net proceeds  assuming the  Over-Allotment  Option is not
exercised) to repay certain long-term  indebtedness of the Company. Net proceeds
available to the Company for future business  activities will be reduced by such
amount.  The proceeds  allocated to each  category  under "USE OF PROCEEDS"  are
estimates only and the Company's  management  will have broad  discretion in the
application  of such funds  without  any  action or  approval  of the  Company's
stockholders. See "USE OF PROCEEDS."     

   Anti-Takeover Provisions.  The Company's Board of Directors has the authority
to issue up to 10,000,000 shares of preferred stock, $.001 par value ("Preferred
Stock"), in one or more series and to determine the price,  rights,  preferences
and  privileges  of the shares of each such series  without any further  vote or
action by the  stockholders.  The rights of the holders of Common  Stock will be
subject to, and may be  adversely  affected by, the rights of the holders of any
shares of  Preferred  Stock that may be issued in the  future.  The  issuance of
Preferred  Stock could have the effect of making it more  difficult  for a third
party to acquire a majority  of the  outstanding  voting  stock of the  Company,
thereby delaying, deferring or preventing a change of control of the Company. In
addition,  certain  provisions in the Company's  Articles of  Incorporation  and
By-laws  relating to  supermajority  stockholder  approval  of certain  business
combinations  by the  Company,  restrictions  on  calling  special  meetings  of
stockholders,  and  restrictions  on amendments to the By-laws may discourage or
make  more  difficult  any  attempt  by a person or group of  persons  to obtain
control of the Company.  See  "DESCRIPTION  OF SECURITIES -- Certain Charter and
By-law Provisions."

   Absence of Prior  Market  for  Common  Stock;  Possible  Volatility  of Stock
Prices.  Prior  to this  Offering,  there  has  been no  public  market  for the
Company's  Common Stock.  There can be no assurance that a market for the Common
Stock will develop  following  this Offering or that, if developed,  such market
will be sustained. No assurance can be given that the Common Stock will continue
to be listed on Nasdaq.  The price at which the shares of Common Stock are being
offered to the public has been determined by negotiation between the Company and
the Representative and may not necessarily bear
                                        9
<PAGE>
any  relationship  to the price at which  the  Common  Stock  will  trade  after
completion of the Offering,  or to the Company's assets, book value, earnings or
any other  established  criterion of value. The market price of the Common Stock
could also be subject to significant fluctuations in response to such factors as
variations in the  anticipated or actual results of operations of the Company or
other companies engaged in similar businesses,  changes in conditions  affecting
the  economy  generally,  analyst  reports,  general  trends in the  industry or
changes in the stock markets generally. See "UNDERWRITING."

    No Dividends.  Following  completion of this Offering,  the Company plans to
retain any earnings to finance the  operations  and  expansion of the  Company's
business.  Accordingly, it is not anticipated that any dividends will be paid on
the Common Stock in the foreseeable  future. See "DIVIDENDS" and "DESCRIPTION OF
SECURITIES."

   
   Shares  Eligible  for Future  Sale.  The  Company,  its  executive  officers,
Directors  and certain of its  existing  stockholders  have  agreed,  subject to
certain limited exceptions,  that they will not sell or otherwise dispose of any
shares of Common Stock without the prior written  consent of the  Representative
for a  period  of 180  days  after  the date of this  Prospectus  (the  "Lock-Up
Period"). Upon expiration of the Lock-Up Period, all but 2.9% of the outstanding
shares of Common Stock will be eligible for sale in the public  market,  subject
to the notice,  manner of sale, volume  limitations and current public reporting
requirements  imposed by Rule 144 under the  Securities  Act of 1933, as amended
(the "Securities Act"). Sales of substantial amounts of Common Stock in the open
market or the  availability of such shares for sale following the Offering could
adversely  affect  the  market  price of the  Common  Stock and may make it more
difficult  for the Company to sell its equity  securities in the future on terms
it deems appropriate. See "UNDERWRITING."

    Immediate  and  Substantial  Dilution.  Purchasers  of Common Stock  offered
hereby will suffer  immediate and substantial  dilution in the net tangible book
value  of  the  Common  Stock  from  the  initial  public  offering  price.  See
"DILUTION."

   Forward-Looking  Statements and Associated  Risks.  This Prospectus  contains
forward-looking  statements including statements  regarding,  among other items,
the Company's growth strategy and anticipated trends in the Company's  business.
These forward-looking statements are based largely on the Company's expectations
and are  subject  to a number of risks and  uncertainties,  certain of which are
beyond the Company's control.  Actual results could differ materially from these
forward-looking  statements  as a result of the  factors  described  under "RISK
FACTORS" and elsewhere herein,  including,  among others, regulatory or economic
influences. In light of these risks and uncertainties, there can be no assurance
that the forward-looking  information  contained in this Prospectus will in fact
transpire  or  prove  to  be   accurate.   All   subsequent   written  and  oral
forward-looking  statements attributable to the Company or persons acting on its
behalf are expressly qualified in their entirety by this section.     

                                  DIVIDENDS

   The Company paid cash dividends on its Common Stock of approximately $49,500,
$60,300 and $50,600 in fiscal  years 1995 and 1996 and the six months ended July
31, 1996,  respectively.  However, upon completion of the Offering,  the Company
intends to retain all  available  earnings to finance  and expand its  business.
Accordingly,  the Company  presently does not anticipate paying any dividends on
its Common  Stock in the  foreseeable  future.  Declaration  of dividends in the
future will be at the discretion of the Company's Board of Directors, which will
review its dividend policy periodically.  See "RISK FACTORS" and "DESCRIPTION OF
SECURITIES."

                                   DILUTION

   The  net  tangible  book  value  of the  Company  as of  July  31,  1996  was
approximately $5.1 million or $1.52 per share of Common Stock. Net tangible book
value per share is  determined  by dividing the number of shares of Common Stock
outstanding  into the  tangible net worth of the Company  (tangible  assets less
total liabilities). Without taking into account any changes in such net tangible
book value
                                       10
<PAGE>
subsequent to July 31, 1996,  other than to give effect to the sale of 1,450,000
shares of Common Stock  offered  hereby at an assumed  initial  public  offering
price of $9.00 per share (after  deducting the estimated  underwriting  discount
and  estimated  offering  expenses  payable by the  Company),  the pro forma net
tangible  book  value at July 31,  1996,  would  have been  approximately  $16.5
million  or $3.42 per  share.  This  represents  an  immediate  increase  in net
tangible book value of $1.90 per share to existing stockholders and an immediate
dilution of $5.58 per share to persons purchasing shares of Common Stock in this
Offering  ("New  Investors").  The following  table  illustrates  this per share
dilution:

   
Assumed initial public offering price per share ...................        $9.00
  Net tangible book value per share at July 31, 1996 .............. $1.52
  Increase in net tangible book value per share attributable to the       
     New Investors in the Shares .................................. $1.90
                                                                    -----
Net tangible book value per share after Offering, as adjusted .....        $3.42
                                                                           -----
Dilution per share to New Investors(1) ............................        $5.58
                                                                           =====
- ----------
(1)   If the Underwriters  exercise the  Over-Allotment  Option in full, the per
      share dilution to New Investors would be $5.38.
    

   Over the last five years,  officers,  directors and  affiliated  persons have
purchased an aggregate of 57,411 shares of common stock  (including  the balance
of fractional  shares  purchased upon the issuance of Common Stock dividends) at
an average price per share of $1.55,  as compared to an assumed  initial  public
offering price of $9.00 per share.

                               USE OF PROCEEDS

   
   The net  proceeds to the  Company  from the sale of the  1,450,000  shares of
Common Stock offered hereby,  assuming an initial public offering price of $9.00
per share,  and after  deducting  underwriting  discounts  and  commissions  and
estimated offering expenses payable by the Company (including amounts payable to
the Company's  financial  consultant),  are estimated to be approximately  $11.4
million ($13.1 million if the Over-Allotment Option is exercised in full).     

   The Company anticipates that such net proceeds will be used as follows and in
the  following  order of  priority,  assuming the  Over-Allotment  Option is not
exercised:   (i)   approximately   $5.0  million  to  repay  certain   long-term
indebtedness of the Company  (described below),  (ii) approximately  $900,000 to
upgrade  existing  travel  centers  and (iii) the balance to be used for general
corporate  purposes,  including the  acquisition  or  development  of additional
travel centers and outdoor advertising operations. Although the Company does not
currently have any agreement to acquire any travel center or outdoor advertising
operations,  it routinely  engages in discussions  with third parties  regarding
potential acquisitions. Any additional proceeds received by the Company from the
exercise  of the  Over-Allotment  Option  will be  used  for  general  corporate
purposes.

   The  long-term  debt to be  repaid by the  Company  bears  interest  at rates
ranging  from 8% to 14.5% per annum and  matures at  various  dates from 1996 to
2010.  The Company's  indebtedness  was incurred over time primarily to fund its
expansion activities and working capital requirements.

   Until applied as set forth above, all proceeds will be invested in short-term
investment grade instruments or bank certificates of deposit.  Investment of the
net proceeds in short-term  investments  rather than operations  could adversely
affect the Company's overall return on its capital. The foregoing represents the
Company's  present  intentions with respect to the allocation of the proceeds of
this Offering based upon its present plans and business conditions. However, the
occurrence of certain  unforeseen  events or changed  business  conditions could
result in the  application  of the  proceeds of this  Offering in a manner other
than as described in this Prospectus. See "RISK FACTORS."
                                       11
<PAGE>
                                CAPITALIZATION

   
   The following table sets forth the  capitalization  of the Company as of July
31,  1996,  and as  adjusted  to give effect to the sale of the shares of Common
Stock offered hereby at an assumed  initial  public  offering price of $9.00 per
share and the application of the estimated net proceeds  therefrom,  assuming no
exercise of the Over-Allotment Option. 
<TABLE>
<CAPTION>
                                                                          July 31, 1996    
                                                                      -------------------- 
                                                                       Actual  As Adjusted 
                                                                      -------  ----------- 
                                                                         (In Thousands)    
<S>                                                                    <C>       <C>       
Short-term borrowing, bank .......................................     $  369    $   124   
Long-term debt, current maturities ...............................        639        216   
                                                                       ------    -------   
     Total short-term debt .......................................      1,008        340   
                                                                       ======    =======   
Long-term debt, less current maturities ..........................      6,534      2,203   
                                                                       ------    -------   
Stockholders' Equity:                                                                      
Preferred Stock, $.001 par value, 10,000,000 shares authorized ...         --        --    
Common Stock, $.001 par value 100,000,000 shares authorized,                               
  3,383,385 outstanding, actual; 4,833,385 shares outstanding                              
  as adjusted for the Offering(1) ...............................           3          5   
Paid-In Capital .................................................       4,330     15,711   
Retained Earnings ...............................................       1,140      1,140   
                                                                       ------    -------   
     Total Stockholders' Equity .................................       5,473     16,856   
                                                                       ------    -------   
     Total Capitalization .......................................      $12,007   $19,059   
                                                                       =======   =======   
<FN>                                                                  
- ----------
(1)  Excludes  (i) 217,500  shares of Common Stock  reserved  for issuance  upon
     exercise of the Over- Allotment Option, (ii) 123,250 shares of Common Stock
     reserved  for issuance  upon  exercise of the  Representative's  Option and
     (iii)  362,000  shares of Common Stock  issuable  upon  exercise of options
     granted or approved for grant upon  completion  of the  Offering  under the
     Company's 1996 Stock Option Plan. See "EXECUTIVE COMPENSATION -- 1996 Stock
     Option Plan," "DESCRIPTION OF SECURITIES" and "UNDERWRITING."
</FN>
</TABLE>
    
                                       12
<PAGE>
                     SELECTED CONSOLIDATED FINANCIAL DATA
           (In thousands, except travel center, outdoor advertising,
                           share and per share data)

   The selected financial data presented below is qualified by reference to, and
should  be  read in  conjunction  with,  the  Company's  Consolidated  Financial
Statements  and the related  Notes  thereto  and  "Management's  Discussion  and
Analysis of Financial Condition and Results of Operations" included elsewhere in
this Prospectus.  The data presented below under the caption "Selected Statement
of Income Data" for the fiscal year ended  January 31, 1996 are derived from the
Consolidated  Financial  Statements of the Company,  which financial  statements
have been  audited  by KPMG  Peat  Marwick  LLP,  independent  certified  public
accountants.  The following selected Statement of Income Data for the year ended
January 31, 1995 are derived from the Consolidated  Financial  Statements of the
Company, audited by Ricci & Ricci, independent certified public accountants. The
following selected Statement of Income Data and Balance Sheet Data as of and for
the periods  ended July 31, 1995 and 1996 have been derived  from the  Company's
unaudited  consolidated financial statements for such periods. In the opinion of
management,  the following  unaudited data reflect all  adjustments,  consisting
only of normal recurring adjustments,  necessary to fairly present the Company's
financial  position and results of  operations  for the periods  presented.  The
results of operations for any interim period are not  necessarily  indicative of
results to be expected for a full fiscal year. 
   
<TABLE>
<CAPTION>
                                                                                   Six months ended
                                                     Years ended January 31,           July 31,
                                                   ------------------------- --------------------------
                                                        1995         1996          1995         1996
                                                   ------------ ------------ -------------- -----------
<S>                                                  <C>          <C>          <C>            <C>
Selected Statement of Income Data:

Travel Center Operations
Gross sales .......................................   $  19,799    $   20,467    $   10,802     $  11,208
Discounts on sales ................................         221           292           104           153
                                                     ----------    ----------    ----------     ---------
  Net sales .......................................      19,578        20,175        10,698        11,055
Cost of goods sold ................................      12,541        12,995         6,969         7,422
                                                     ----------    ----------    ----------     ---------
Gross profit ......................................       7,037         7,180         3,729         3,633
                                                    
Operating costs:                                    
  General and administrative expenses .............       5,161         5,462         2,851         2,615
  Depreciation and amortization ...................         451           434           207           176
                                                     ----------    ----------    ----------     ---------
Operating income ..................................       1,425         1,284           671           842
                                                    
Outdoor Advertising Operations                      
Gross income ......................................       2,376         2,770         1,319         1,629
                                                    
Operating costs:                                    
  Direct operating costs ..........................       1,715         2,007           933         1,031
  General and administrative expenses .............         205           344           137           208
  Depreciation and amortization ...................         252           261           125           133
                                                     ----------    ----------    ----------     ---------
Operating income ..................................         204           158           124           257
                                                    
Corporate And Other                                                   
General and administrative expenses ...............        (622)         (602)         (285)         (240)
Depreciation and amortization .....................        (118)         (161)          (62)          (76)
Interest expense ..................................        (536)         (612)         (278)         (332)
Other income, net .................................         411           570           325           374
                                                     ----------    ----------    ----------     ---------
Income before taxes ...............................         764           637           495           825
Income taxes ......................................         295           253           198           330
                                                     ----------    ----------    ----------     ---------
Net income ........................................  $      469    $      384    $      297     $     495
                                                     ==========   ==========    ==========     =========
Earnings per common and common equivalent share     
 Primary and fully diluted ........................  $     0.14    $     0.11    $     0.09     $    0.14
Weighted average common and common equivalent       
 shares outstanding ............................... 
  Primary and fully diluted .......................   3,365,959    3,363,683     3,367,568      3,433,939

Selected Travel Center Data:                        
Number of travel centers (end of period)(1)  ......          16           15            16(2)          15
Average gross revenue .............................  $1,237,000   $1,364,000    $  675,000(2)  $  747,000

Selected Outdoor Advertising Data:                  
Number of outdoor advertising display faces          
(end of period) ...................................       1,442        1,556         1,508          1,653
</TABLE>                                            
                                                   (Footnotes on following page)
    
                                       13
<PAGE>
   
                                                              July 31, 1996
                                                          ----------------------
Selected Balance Sheet Data:                               Actual    As Adjusted
                                                          -------    -----------
Cash and cash equivalents ........................        $ 2,443     $ 8,829
Working capital ..................................          2,740       9,794
Total property and equipment, net ................          9,073       9,073
Total assets .....................................         14,871      21,257
Notes payable ....................................          7,542       2,543
Stockholders' equity .............................          5,473      16,856

- ----------
(1)  Travel  center  data  includes  the  information  presented  as to both the
     Company's travel centers and free-standing Dairy Queen/Brazier restaurants.
(2)  Includes  a Dairy  Queen/Brazier  restaurant  that was  disposed  of by the
     Company during early July 1995 for which revenues have been included in the
     average gross revenue per travel center calculation.
    
                                       14
<PAGE>
                     MANAGEMENT'S DISCUSSION AND ANALYSIS
               OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

INTRODUCTION

   
   The following is a discussion  of the  consolidated  financial  condition and
results of  operations of the Company for the two fiscal years ended January 31,
1995 and 1996, and for the six month periods ended July 31, 1995 and 1996.  This
discussion  should  be read  in  conjunction  with  the  Consolidated  Financial
Statements of the Company and the related Notes  thereto  included  elsewhere in
this  Prospectus  and is expressly  qualified by the  statements set forth under
"RISK FACTORS --  Forward-Looking  Statements and Associated  Risks." References
herein to specific years refer to the Company's fiscal year ending on January 31
of such year. 
    

   The Company  operates in two industry  segments,  travel  centers and outdoor
advertising.  In  order to  permit  a  meaningful  evaluation  of the  Company's
performance  in  each of its  operating  segments,  the  Company  has  presented
selected  operating data which separately sets forth the revenues,  expenses and
operating  income  attributable to each segment,  and also separately sets forth
the corporate expenses of the Company which are not properly allocable to either
of the Company's segments for purposes of determining their respective operating
income.  The  discussion  of results of operations  which follows  compares such
selected  segment  operating  data and  corporate  expense  data for the  fiscal
periods presented.

RESULTS OF OPERATIONS

   The following  table  presents  certain income and expense items derived from
the Consolidated  Statements of Income as a percentage of gross revenues for the
two years ended January 31, 1995 and 1996 and the six months ended July 31, 1995
and 1996.
   
                                                                  
                                                              Six Months Ended
                                     Years Ended January 31,     July 31,
                                     ----------------------  ----------------
                                          1995     1996        1995     1996
                                        -------  -------     -------  -------
Consolidated Gross Revenues ...........  100.0%   100.0%      100.0%   100.0%

Travel Center Operations:                                   
Travel center sales                                         
  Merchandise .........................   30.4%    31.2%       32.8%    28.2%
  Gasoline ............................   41.7%    41.8%       39.8%    45.4%
  Food ................................   17.2%    14.9%       16.5%    13.7%
  Other ...............................    0.0%     0.2%        0.0%     0.0%
Discounts on sales ....................    1.0%     1.3%        0.9%     1.2%
Cost of goods sold ....................   56.7%    55.9%       57.5%    57.8%
General and administrative expenses ...   23.3%    23.5%       23.5%    20.4%
Depreciation and amortization .........    2.0%     1.9%        1.7%     1.4%
Operating income ......................    6.3%     5.5%        5.5%     6.5%
Outdoor Advertising Operations:                             
Gross income ..........................   10.7%    11.9%       10.9%    12.7%
Operating expenses ....................    7.7%     8.6%        7.7%     8.0%
General and administrative expenses ...    0.9%     1.5%        1.1%     1.6%
Depreciation and amortization .........    1.1%     1.1%        1.0%     1.0%
Operating income ......................    1.0%     0.7%        1.1%     2.1%

Corporate and Other:                                        
General and administrative expenses ...    2.8%     2.6%        2.4%     1.9%
Depreciation and amortization .........    0.5%     0.7%        0.5%     0.6%
Operating income ......................    4.0%     2.9%        3.7%     6.1%
Interest expense ......................    2.4%     2.6%        2.3%     2.6%
Other income, net .....................    1.8%     2.5%        2.7%     2.9%
Income taxes ..........................    1.3%     1.1%        1.6%     2.6%
Net income ............................    2.1%     1.7%        2.5%     3.8%
    
                                       15
<PAGE>
   
COMPARISON OF SIX MONTHS ENDED JULY 31, 1996 AND JULY 31, 1995

   Travel Centers.  Gross sales for the Company's travel centers  increased 3.8%
to $11.2  million for the six months ended July 31, 1996 from $10.8  million for
the same period in fiscal  1995.  This  increase  was despite an 8.8% decline in
merchandise  sales to $3.6  million for the six months  ended July 31, 1996 from
$4.0  million for the same  period in fiscal  1995.  The decline in  merchandise
sales was primarily  attributable  to a statewide ban on fireworks  sales in the
State of New  Mexico  that was in  effect  from  May 23,  1996 to July 2,  1996.
Fireworks sales were down  approximately  $140,000 for the six months ended July
31, 1996 as compared to the same six month period in fiscal 1995. In addition to
the decline in fireworks sales, the ban on such sales also had a negative effect
on restaurant  sales,  which  declined  11.7% to $1.8 million for the six months
ended July 31, 1996 from $2.0  million for the six month  period  ended July 31,
1995. The decrease in restaurant sales also reflected the Company's  decision in
July 1995 to close its Lordsburg,  New Mexico  restaurant and lease the facility
to  an  unrelated  third  party.   Sales  for  the  Lordsburg   restaurant  were
approximately  $105,000  for the six  months  ended  July 31,  1995.  Same store
restaurant sales declined 6.8% to $1.8 million for the six months ended July 31,
1996 from $1.9  million for the same fiscal  period ended 1995.  These  declines
were offset by an increase  in gasoline  sales of 20.5% to $5.8  million for the
six months  ended July 31, 1996 from $4.8  million for the same six month period
in fiscal 1995 as a result of increases in both sales volume and retail prices.

   In an effort to improve  restaurant  sales,  the Company has hired a food and
beverage  manager to oversee the day-to-day  operations of the  restaurants  and
report on them directly to executive management personnel.  Furthermore, certain
controls  relating  to  labor,  food and  paper  costs  have  been  enhanced  to
strengthen the overall performance of the restaurants. Such controls include the
pre-approval  by management of labor hours at each of the Company's  restaurants
and bi-monthly or, where appropriate, weekly inventory counts.     

   Cost of goods sold for the travel centers  increased 6.5% to $7.4 million for
the six months  ended July 31,  1996 from $6.9  million  for the same  period in
fiscal  1995.  As a  percentage  of gross  sales,  cost of goods sold  increased
slightly to 66.2% for the six months  ended July 31, 1996 from 64.5% for the six
months ended July 31, 1995.

   General and  administrative  expenses for travel centers consist of salaries,
bonuses and commissions for travel center personnel,  property costs and repairs
and  maintenance.  General and  administrative  expenses for the travel  centers
decreased  8.3% to $2.6 million for the six months ended July 31, 1996 from $2.9
million for the six month period ended July 31, 1995.  The decrease is primarily
attributable to the Company's  decision not to pay discretionary cash bonuses to
management in fiscal 1997,  resulting in the absence of any cash bonuses accrued
for the six months  ended July 31,  1996.  In  comparison,  the Company  accrued
$151,000  during the same period in fiscal 1995 for  discretionary  cash bonuses
paid to management.

   Depreciation and  amortization  expense for the travel centers declined 15.3%
for the six month period ended July 31, 1996 from the same period in fiscal 1995
to  approximately  $176,000 from $207,000.  During the six months ended July 31,
1996, the Company determined the actual lives for certain property and equipment
were generally longer than the estimated  useful lives  previously  established.
Therefore,  the Company  extended  the useful  lives of such  assets,  effective
February  1, 1996.  This  change in the useful  lives of travel  center  assets,
together  with a change in the use of some  assets  from the  travel  centers to
corporate and sales of other assets  resulted in a decline in  depreciation  and
amortization  expense for the travel centers for the six month period ended July
31, 1996 as compared to the same period in the prior year.

   The factors  discussed above resulted in a 25.7% increase in operating income
from the travel  centers to $842,000 for the six months ended July 31, 1996 from
$671,000 for the same period in fiscal 1995.

   
   Outdoor  Advertising.  Gross income from the  Company's  outdoor  advertising
operations  increased  23.5% to $1.6  million for the six months  ended July 31,
1996 from $1.3  million for the same period in fiscal  1995.  The  increase  was
primarily  attributable to increased  construction  of advertising  displays and
increases in advertising  rates,  which resulted in increases to gross income by
approximately $250,000 and $45,000, respectively.     
                                       16
<PAGE>
   Operating  expenses  related  to  outdoor   advertising   consist  of  direct
advertising  expenses,  which include rental payments to property owners for the
use of land on which advertising  displays are located,  production expenses and
selling expenses.  Production expenses include salaries for operations personnel
and real  estate  representatives,  property  taxes,  materials  and repairs and
maintenance of  advertising  displays.  Selling  expenses  consist  primarily of
salaries and commissions for salespersons and travel and  entertainment  related
to sales.  Direct  advertising  expenses increased 10.5% to $1.0 million for the
six months ended July 31, 1996 from $933,000 for the same period in fiscal 1995,
principally due to the addition of sales and production personnel.

   General  and  administrative  expenses  for  outdoor  advertising  consist of
salaries  and  wages  for  administrative  personnel,   insurance,  legal  fees,
association  dues and  subscriptions  and  other  indirect  operating  expenses.
General and  administrative  expenses  increased  52.5% to $208,000  for the six
months ended July 31, 1996 from $137,000 for the same period in fiscal 1995. The
increase was primarily  attributable to increases in  administrative  personnel,
insurance  and legal  fees.  The  overall  increase  was  partially  offset by a
decrease  in general and  administrative  expenses of $22,000 as a result of the
decision not to pay discretionary cash bonuses to management.

   Depreciation and amortization  expense increased 6.5% to $133,000 for the six
months ended July 31, 1996 from  $125,000 for the same period in fiscal 1995, as
a  result  of  scheduled  depreciation  of  additional  display  structures  and
machinery and equipment.

   The  above  factors  contributed  to  the  increase  in  outdoor  advertising
operating  income of 106.2% to $257,000  for the six months  ended July 31, 1996
from $125,000 for the same period in fiscal 1995.

   
   Corporate and Other.  General and  administrative  expenses for corporate and
other   operations   of  the  Company   consist   primarily  of  executive   and
administrative  compensation and benefits and accounting and legal fees. General
and administrative expenses decreased 15.8% to $240,000 for the six months ended
July 31, 1996 from $285,000 for the six months ended July 31, 1995, primarily as
a result of management's  decision not to pay discretionary cash bonuses for the
fiscal year ended January 31, 1997. As such, no accrual for  discretionary  cash
bonuses has been accounted for during the six months ended July 31, 1996. Of the
$285,000 of general and  administrative  expenses  for the six months ended July
31, 1995, $77,000 was accrued for discretionary cash bonuses.  Other general and
administrative  expenses  increased  during the six month  period ended July 31,
1996, as a result of increased  personnel and certain other expenses  associated
with the Company's newly expanded corporate headquarters. In addition, under the
terms of new employment  agreements  with the Company's  President and its Chief
Operating  Officer,  which become  effective as of February 1, 1997,  the annual
base salaries of these two executive  officers will be increased by an aggregate
amount of  $184,000  over those in effect  during the six months  ended July 31,
1996. See Note (13) to the Consolidated Financial Statements.     

   Depreciation and amortization  expenses for the Company's corporate and other
operations  consist  primarily of  depreciation  associated  with the  corporate
headquarters  and  furniture  and fixtures  related  thereto.  Depreciation  and
amortization  increased 23.7% to $76,000 for the six months ended July 31, 1996,
from  $62,000  for the same  period  in fiscal  1995.  The  increase  was due to
scheduled depreciation of additional fixed assets.

   Interest  expense  increased  19.3% to $332,000 for the six months ended July
31, 1996 from  $278,000 for the six months  ended July 31, 1995,  as a result of
borrowings to fund outdoor  advertising  expansion and the  conversion of travel
centers' gasoline dispensing equipment to CITGO stations.

   Income before taxes increased 66.5% to $825,000 for the six months ended July
31, 1996 from  $495,000 for the same period in fiscal 1995.  As a percentage  of
gross revenues, income before taxes increased from 4.1% for the six months ended
July 31, 1995 to 6.4% for the six months ended July 31, 1996.

   Income taxes were $330,000 for the six months ended July 31, 1996 compared to
$198,000  for the same  period in  fiscal  1995,  as a result of higher  pre-tax
income.

   
   The foregoing factors contributed to the Company's increase in net income for
the six months  ended July 31, 1996 to $495,000 as compared to $297,000  for the
six month period ended July 31, 1995.     
                                       17
<PAGE>
Comparison of Fiscal Years Ended January 31, 1996 and January 31, 1995

   Travel Centers. Gross sales at the Company's travel centers increased 3.4% to
$20.5 million for fiscal 1996 from $19.8 million for fiscal 1995.  This increase
includes a 7.5%  increase in  merchandise  sales to $7.2  million for the fiscal
year 1996 from $6.7  million  for the  fiscal  year  1995,  which was  primarily
attributable to increases in general  merchandise  sales,  Mexican import goods,
jewelry and  fireworks.  In  addition,  gasoline  sales  increased  5.1% to $9.7
million  for the fiscal year ended  January  31, 1996 from $9.2  million for the
fiscal year ended January 31, 1995.  These  increases were offset by declines in
restaurant sales of 9.2% from $3.8 million for the fiscal year ended January 31,
1995 to $3.5 million for the fiscal year ended January 31, 1996.

   Cost of goods sold for the travel centers increased 3.6% to $13.0 million for
the fiscal year ended  January  31, 1996 from $12.5  million for the fiscal year
ended January 31, 1995. As a percentage of gross travel center revenues, cost of
sales remained constant at 63% for both fiscal years.

   General and administrative  expenses for the travel centers increased 5.8% to
$5.5  million for the fiscal year ended July 31, 1996 from $5.2  million for the
prior  fiscal  year.  The  increase  was  primarily  attributable  to an overall
increase  in hourly wage rates for travel  center  personnel  and certain  costs
associated  with  the  Company's  compliance  with  above  ground  storage  tank
installations at some of its travel centers.  In addition,  the Company expanded
its middle management team to include two Area Supervisors,  a Petroleum Manager
and a Food and Beverage Manager.

   Depreciation and amortization  expense  decreased by 3.7% to $434,000 for the
fiscal  year ended  January  31,  1996 from  $451,000  for the fiscal year ended
January 31, 1995.  The decrease was primarily  attributable  to a decline in the
depreciation  expense for certain assets due to the use of accelerated  methods,
which provide for higher depreciation in earlier periods.

   The above factors  contributed to a decline in travel center operating income
of 9.9% to $1.23  million for the fiscal  year ended  January 31, 1996 from $1.4
million for the fiscal year ended January 31, 1995.

   
   Outdoor Advertising. Gross income from outdoor advertising increased 16.6% to
$2.8  million for the fiscal year ended  January 31, 1996 from $2.4  million for
the fiscal year ended January 31, 1995. The increase was primarily  attributable
to increased  construction of advertising  displays and increases in advertising
rates, which resulted in increases to gross income by approximately $270,000 and
$70,000, respectively.     

   Operating  expenses  increased 17.1% from $1.7 million in fiscal 1995 to $2.0
million in fiscal 1996,  primarily due to increases in land lease rent expenses,
production, travel and salaries and wages.

   General and administrative  expenses for outdoor advertising  increased 67.6%
to $344,000  for the fiscal year ended  January 31, 1996 from  $205,000  for the
same period in fiscal 1995. The increase was primarily attributable to increases
in insurance costs, legal fees and other administrative expenses.

   Depreciation  and  amortization  expense  increased  3.6% to $261,000 for the
fiscal year ended  January 31, 1996 from $252,000 for the year ended January 31,
1995. The increase was due to scheduled depreciation of additional fixed assets.

   The  above  factors  contributed  to  the  decrease  in  outdoor  advertising
operating income of 22.5% to $158,000 for the fiscal year ended January 31, 1996
from $204,000 for the fiscal year ended January 31, 1995.

   Corporate and Other.  General and  administrative  expenses decreased 3.2% to
$602,000 for the fiscal year ended January 31, 1996 from $622,000 for the fiscal
year ended January 31, 1995,  primarily as a result of cost  reduction  measures
implemented by the Company.

   Depreciation  and  amortization  expense  increased 36.5% to $161,000 for the
fiscal  year ended  January  31,  1996 from  $118,000  for the fiscal year ended
January 31, 1995.  The increase was  primarily  attributable  to the addition of
corporate  assets such as the  construction  of  additional  office space at the
Company's corporate headquarters.

   Interest  expense  increased  14.1% to  $612,000  for the  fiscal  year ended
January 31, 1996 from $536,000 for the fiscal year ended  January 31, 1995.  The
increase is primarily attributable to borrowing required for
                                       18
<PAGE>
continued  expansion of the outdoor  advertising  division and the completion of
additional  construction at the Company's corporate offices. Income before taxes
decreased  16.8% to  $637,000  for the fiscal  year ended  January 31, 1996 from
$764,000  for the fiscal year ended  January 31,  1995.  The  decrease in income
before taxes was primarily  attributable  to an increase in interest costs and a
decline in travel center operating income.

   Income taxes  decreased  14.2% to $253,000 for the fiscal year ended  January
31, 1996 from  $295,000 for the fiscal year ended  January 31, 1995, as a result
of lower pre-tax income.

   The factors  described  above  contributed  to the Company's  decrease in net
income of 18.1% to  $384,000  for the fiscal  year ended  January  31, 1996 from
$469,000 for the fiscal year ended January 31, 1995.

LIQUIDITY AND CAPITAL RESOURCES

   
   At July 31,  1996,  the  Company had  working  capital of $2.7  million and a
current  ratio of 2.04:1,  compared  to working  capital of $1.8  million  and a
current ratio of 1.65:1 at January 31, 1996.  The Company's net cash provided by
operating  activities increased from $898,000 to $1,242,000 for the fiscal years
ended January 31, 1995 and 1996, respectively. The increase was due primarily to
a decrease in  inventories  of $380,000 and an increase in accounts  payable and
accrued  liabilities of $527,000.  These  increases  were partially  offset by a
decrease in net income of $85,000.  For the six months ended July 31, 1996,  the
Company's net cash provided by operating  activities  decreased to $711,000 from
$1.1 million for the six months  ended July 31, 1995.  The decrease is primarily
attributable to a decline in inventory  levels for the six months ended July 31,
1995 of $419,000  as  compared to a decline of $57,000 for the six months  ended
July 31, 1996.     

   Net cash used in investing  activities increased from $892,000 in fiscal 1995
to  $1,453,000  in  fiscal  1996,  primarily  due to a  reduction  in  temporary
investments  in fiscal 1995 of $540,000.  Net cash used in investing  activities
increased to $623,000  for the six months ended July 31, 1996 from  $560,000 for
the six  months  ended  July 31,  1995 as a result of  additional  purchases  of
property and equipment  (offset by sales of certain assets) and disbursements of
funds in the form of notes receivable. Net cash provided by financing activities
increased  $307,000 to $428,000 from fiscal 1995 to fiscal 1996 due primarily to
a reduction  in payments  on  long-term  debt from fiscal 1995 to fiscal 1996 of
$317,000.

   Net cash provided by financing  activities  increased to $754,000 for the six
months  ended July 31, 1996 from $18,000 for the six months ended July 31, 1995.
The increase was  primarily  attributable  to a net  increase in  borrowings  of
$800,000  for the six months  ended July 31,  1996.  In  addition,  the  Company
received  proceeds from the issuance of Common Stock of $222,000.  This increase
in cash was offset by disbursements for the Offering of $237,000 and the payment
of cash dividends of approximately $51,000.

   
   As of July 31, 1996, the Company was indebted to two  commercial  banks in an
aggregate  principal  amount of $3,454,660 under various term loans. The Company
also has available two revolving  lines of credit for  $1,000,000  and $150,000,
with two separate banks, of which $268,500 and $100,000,  respectively, had been
borrowed as of July 31, 1996. All of the loan  facilities are secured by certain
land, buildings,  equipment, billboards and inventories of the Company. The term
loans  mature at various  dates from May 30, 2000 to January 29, 2006 and accrue
interest at a rate of prime plus 1%. The $1,000,000 credit facility matures June
15, 1997 and accrues  interest at a rate of prime plus 1%. The  $150,000  credit
facility  matures June 1, 1997 and accrues  interest at a rate of prime plus 1%.
Certain of these lending agreements also impose certain financial covenants upon
the Company  relating to its maximum debt to net worth and minimum debt coverage
ratios.

   The Company  intends to use a portion of the proceeds  from this  Offering to
repay the entire unpaid  principal and accrued  interest  outstanding  under the
various term loans and revolving lines of credit  described  above, but plans to
maintain one or more of the lines of credit to satisfy  future  working  capital
needs.

   The Company made capital expenditures of $1.5 million, $1.4 million and
$685,000 during the fiscal years ended January 31, 1995 and 1996 and the six
months ended July 31, 1996, respectively. These
    
                                       19
<PAGE>
   
expenditures  were made  primarily for upgrades to the Company's  travel centers
and for the construction and acquisition of additional billboard structures. The
Company  made  capital  expenditures  related  to its  travel  centers  and  the
construction and acquisition of additional  billboard  structures  during fiscal
1995 of $342,000 and $556,000, respectively,  during fiscal 1996 of $576,000 and
$691,000,  respectively,  and  during  the six  months  ended  July 31,  1996 of
approximately $347,000 and $273,000,  respectively.  In addition,  during fiscal
1995 the Company made capital  expenditures  of  approximately  $500,000 for the
expansion  of  its  corporate  headquarters.   The  Company  anticipates  making
additional  capital  expenditures of approximately  $5.0 million during the next
twelve months,  including approximately $325,000 for the removal and replacement
of  underground  storage tanks,  $3.5 million for the  development of additional
travel  centers,  approximately  $975,000  for the  construction  of  additional
billboard structures and the remainder primarily for upgrades and renovations at
the Company's existing travel centers. In addition,  the Company is obligated to
compensate its financial consultant in an aggregate amount of $391,500 ($450,225
if the  Over-Allotment  Option  is  exercised  in full) in  connection  with the
consummation of this Offering. See "UNDERWRITING."

   The  Company  believes  that the net  proceeds of this  Offering,  internally
generated  funds and funds  available for borrowing  under the revolving line of
credit will be  sufficient  for at least the next  twelve  months to satisfy all
debt service  obligations and to finance its current  operations and anticipated
capital  expenditures.  The Company may, however,  require additional capital to
consummate significant  acquisitions in the future and there can be no assurance
that such capital will be available on terms acceptable to the Company.     

INFLATION

   In the last two  years,  inflation  has not had a  significant  impact on the
Company.

SEASONALITY

   The Company's  revenues and operating  results have  exhibited some degree of
seasonality in past periods.  Typically,  the Company  experiences its strongest
financial  performance in the second fiscal quarter when leisure travel tends to
increase,  and its lowest  revenues  in the third  fiscal  quarter.  The Company
expects this trend to continue in the future.

RECENT ACCOUNTING PRONOUNCEMENTS

   
   The Financial  Accounting  Standards Board has issued  Statement of Financial
Accounting  Standards  ("SFAS")  No.  121,  "Accounting  for the  Impairment  of
Long-Lived   Assets  and  for  Long-Lived  Assets  to  be  Disposed  of,"  which
established a new  accounting  principle for  accounting  for the  impairment of
certain loans,  certain  investments in debt and equity  securities,  long-lived
assets that will be held and used including certain identifiable intangibles and
goodwill related to those assets and long-lived assets and certain  identifiable
intangibles  to be disposed of. This  statement  is  effective  for fiscal years
beginning  after  December 15,  1995.  While the Company has not  completed  its
evaluation of the impact that will result from adopting this statement,  it does
not believe that such adoption  will have a significant  impact on the Company's
financial position and results of operations. The Financial Accounting Standards
Board also  issued  SFAS No. 123,  "Accounting  for Stock  Based  Compensation,"
effective  also for fiscal years  beginning  after  December  15, 1995.  The new
statement  encourages,  but does not require,  companies to measure  stock-based
compensation  cost using a fair value method,  rather than the  intrinsic  value
method  prescribed by the Accounting  Principles Board Opinion No. 25. Companies
choosing to continue to measure  stock-based  compensation  using the  intrinsic
value method must disclose on a pro forma basis net earnings per share as if the
fair value method were used. Management is currently evaluating the requirements
of SFAS No.  123.  Management  does not  believe  that SFAS No.  123 will have a
material impact on the Company's operating income.     
                                       20
<PAGE>
                                   BUSINESS

COMPANY OVERVIEW

   The  Company is a regional  leader in the  operation  of travel  centers  and
outdoor advertising  displays dedicated to serving the traveling public in rural
and smaller  metropolitan areas of the Southwestern United States. The Company's
tradition of serving the public dates back to 1912 when the  Company's  founder,
Claude M. Bowlin,  started  trading goods and services with Native  Americans in
New Mexico.  Bowlin currently operates fourteen  full-service travel centers and
one free-standing  Dairy  Queen/Brazier  restaurant along interstate highways in
Arizona and New Mexico where there are generally  few gas stations,  convenience
stores or  restaurants.  The Company  advertises  its travel  centers  through a
network of over 300 outdoor  advertising display faces. In addition to a variety
of unique  Southwestern  merchandise,  the Company's  travel centers offer brand
name food and gasoline to the traveling  public.  The Company  believes that its
"co-branding"  strategy of offering  complementary  brand name food and gasoline
products  results in  increased  customer  traffic and it intends to continue to
actively pursue additional co-branding opportunities.

   
   In addition to its travel  centers,  the Company  operates over 1,700 revenue
generating outdoor  advertising  display faces for third party customers such as
hotels and motels,  restaurants and consumer  products.  These display faces are
strategically  situated along interstate  highways  primarily in Arizona and New
Mexico and, to a lesser extent, in Colorado,  Oklahoma and Texas. In addition to
the leasing of  advertising  space,  Bowlin  provides a  comprehensive  range of
outdoor  advertising  services to its clients,  including  customized design and
production services.  Although the Company faces substantial competition in each
of its operational areas, the Company believes that few of its competitors offer
the same  breadth of products and services  dedicated to the  traveling  public.
    

INDUSTRY OVERVIEW

   Travel Services  Industry.  The travel services industry in which the Company
competes includes  convenience  stores which may or may not also offer gasoline,
and fast  food and  full-service  restaurants  located  along  rural  interstate
highways.  The Company  believes that the current  trend in the travel  services
industry  is toward  strategic  pairings at a single  location of  complementary
products  that are  noncompetitive,  such as brand name  gasoline and brand name
fast food restaurants.  This concept,  known as "co-branding," has recently seen
greater acceptance by both traditional operators and larger petroleum companies.
The industry has also been  characterized  in recent periods by consolidation or
closure of smaller operators.

   The convenience store industry includes both traditional operators that focus
primarily on the sale of food and  beverages  but also offer  gasoline and large
petroleum  companies that offer food and beverages primarily to attract gasoline
customers.  In 1995, the convenience  store industry sold $46.8 billion worth of
merchandise and services and $66.3 billion worth of petroleum products.

   The restaurant segment of the travel services industry is highly competitive,
most notably in the areas of consistency of quality,  variety,  price, location,
speed  of  service  and  effectiveness  of  marketing.   The  major  chains  are
aggressively increasing market penetration by opening new restaurants, including
restaurants  at  "special  sites"  such as retail  centers,  travel  centers and
gasoline  outlets.  In addition,  smaller  quick-service  restaurant  chains and
franchise operations are focusing on brand and image enhancement and co-branding
strategies.

   Outdoor  Advertising  Industry.  According  to recent  estimates by the OAAA,
outdoor  advertising  generated total revenues of approximately  $1.8 billion in
1995,  representing  growth of  approximately  8.2% over 1994.  Although outdoor
advertising   represents  only  slightly  over  1%  of  total  U.S.  advertising
expenditures,  this  segment is growing at a faster  rate than such  traditional
advertising media as radio,  television and newspaper,  which increased by 7.7%,
6.1% and 5.7%, respectively,  during the same period. Outdoor advertising offers
repetitive impact and a relatively low cost-per-thousand impressions as compared
to broadcast media, newspapers,  magazines and direct mail marketing,  making it
attractive to both local businesses  targeting a specific geographic area or set
of demographic characteristics and national
                                       21
<PAGE>
advertisers  seeking mass market  support.  Outdoor  advertising  services  have
recently  expanded  beyond  billboards to include a wide variety of  out-of-home
advertising media,  including  advertising displays in shopping centers,  malls,
airports,  stadiums,  movie  theaters  and  supermarkets,  as well as on  taxis,
trains, buses and subways. The OAAA estimates that total out-of-home advertising
revenues, including traditional billboard advertising,  exceeded $3.5 billion in
1995.

   Outdoor  advertising  provides  advertisers  with a cost  effective  means of
reaching  large  audiences and is often used by businesses as part of an overall
multimedia  advertising campaign to reach their target geographic or demographic
markets. In addition to its low cost-per-thousand  impressions,  because outdoor
advertising reaches potential customers close to the point-of-sale, restaurants,
motels,  service  stations  and  similar  businesses  find  outdoor  advertising
particularly  effective.  In addition,  repeated viewing by people traveling the
same route on a daily basis makes outdoor  advertising  especially  suitable for
companies,  such as banks, insurance companies and soft drink manufacturers that
sell their products by promoting a particular image.

   The outdoor  advertising  industry uses three  standardized  display formats:
traditional  bulletin-style  painted  billboards (with a typical face size of 14
feet by 48 feet),  30-sheet  posters  (with a typical face size of 12 feet by 25
feet) and junior or 8-sheet  posters  (with a typical  face size of 6 feet by 12
feet).  Generally,  the physical  advertising  structure is owned by the outdoor
advertising  company  and is built on  locations  either  owned or leased by the
operator  or on  which  it  has a  permanent  easement.  Traditionally,  outdoor
advertising  displays  are leased to  advertisers  on a unit basis.  Advertising
rates for outdoor advertising media are based on such factors as the size of the
advertising display,  visibility, cost of leasing,  construction and maintenance
and the  number  of  people  who have  the  opportunity  to see the  advertising
message.

   The outdoor  advertising  market is highly fragmented but is dominated in the
larger  DMAs by a few  sizable  firms,  several  of which  are  subsidiaries  of
diversified  companies.  In addition to the larger  outdoor  advertising  firms,
there are many smaller  regional and local companies  operating a limited number
of displays in a single or a few local  markets.  The OAAA  estimates that there
are  approximately  1,000  companies  in  the  industry  operating  a  total  of
approximately  396,000 displays.  There has been a trend toward consolidation in
the outdoor  advertising  industry in recent years and the Company  expects this
trend to continue.

BUSINESS STRATEGY

   Travel Services Business Strategy. The Company opened its first travel center
in 1953 and has since expanded to fourteen travel centers and one  free-standing
Dairy Queen/Brazier  restaurant.  The Company's travel centers are strategically
located along well-traveled  interstate highways in Arizona and New Mexico where
there are generally few gas stations, convenience stores or restaurants. Each of
the Company's  travel  centers has a unique  Southwestern  theme,  and extensive
theme-oriented  billboard  advertising is used to attract  customers to stop and
take advantage of their services.

   Most of the Company's  travel centers offer food and beverages,  ranging from
ice cream and snack  foods at some  locations  to  full-service  restaurants  at
others.  Revenues from food sales accounted for 17%, 15% and 14%,  respectively,
of the Company's total revenues in fiscal 1995 and 1996 and the six months ended
July  31,  1996.  In  addition  to  the  Company's   one   free-standing   Dairy
Queen/Brazier restaurant,  the Company's food service operations at seven of the
Company's fourteen travel centers operate under the Dairy Queen/Brazier or Dairy
Queen trade names.

   The Dairy Queen and Dairy  Queen/Brazier  restaurants  feature the  signature
Dairy Queen  treat line of soft serve dairy  products.  In  addition,  the Dairy
Queen/Brazier restaurants offer a full line of hamburger combinations as well as
specialty chicken, fish and barbecue sandwiches.

   
   The Company's  travel  centers also offer brand name gasolines such as CITGO,
Conoco,  Chevron,  Texaco and Diamond Shamrock.  Revenues from gasoline sales at
the Company's travel centers  accounted for  approximately  42% of the Company's
total  revenues in each of fiscal years 1995 and 1996 and  approximately  45% in
the six month period ended July 31, 1996. Effective October 1, 1995, the Company
became an authorized  distributor  of CITGO  Petroleum  Corporation,  one of the
largest and fastest  growing  wholesalers  of  petroleum  products in the United
States. The Company has converted six of its     
                                       22
<PAGE>
   
existing locations to CITGO "superpumper"  stations. The Company also intends to
actively market CITGO products to other retailers in Arizona and New Mexico. See
"-- Growth Strategy -- Gasoline Wholesaling."
    

   In addition to  offering  food and  gasoline,  each of the  Company's  travel
center gift shops offers an extensive  variety of  Southwestern  merchandise and
collectibles.  Four of the Company's  travel centers operate under the Stuckey's
brand  name.  The  Stuckey's  specialty  stores are family  oriented  shops that
feature the  Stuckey's  line of pecan  confectioneries.  Stuckey's is well-known
among  travelers  as a place to shop for  souvenirs,  gifts and toys and  travel
games for children.

   The Company's  billboard  advertising for its travel centers  emphasizes this
wide range of unique  Southwestern  souvenirs and gifts  available at the travel
centers,  as well as the availability of gasoline and food.  Merchandise at each
of the Company's stores is offered at prices that suit the budgets and tastes of
a  diverse  traveling  population.   The  merchandise  ranges  from  inexpensive
Southwestern gifts and souvenirs to unique hand-crafted jewelry,  rugs, pottery,
kachina  dolls and other gifts crafted  specially  for Bowlin by several  Native
American tribes.  Some stores offer special categories of collectibles,  such as
dolls and music boxes.  Merchandise items, which are among the Company's highest
margin items, accounted for approximately 30%, 31% and 28%, respectively, of the
Company's  total revenues in fiscal years 1995 and 1996 and the six months ended
July 31, 1996.

   
   Outdoor  Advertising  Business  Strategy.  The  Company  operates  over 1,700
revenue  generating  advertising  display  faces,  primarily  in Arizona and New
Mexico and, to a lesser extent, in Colorado,  Oklahoma and Texas.  Approximately
94% of these display faces are  traditional  bulletin  style and 6% are assorted
poster styles.  The Company's  bulletin style displays are located  primarily on
interstate highways,  while the smaller poster sizes are typically used in local
settings by advertisers who prefer to change the display message regularly.  The
Company's outdoor  advertising  displays are strategically  located in rural and
smaller  metropolitan  areas  throughout the Southwest,  where the dispersion of
population,  outdoor lifestyles and leading tourist  destinations have created a
strong dependence on highway travel.
    

   The Company  began its outdoor  advertising  operations in 1980 and has grown
into a regional leader in small to medium-sized outdoor advertising markets. The
Company offers its outdoor advertising  customers a complete full-service source
for  graphic  design and  printing  for the outdoor  billboards  operated by the
Company.  As a result,  the  Company  is able to attract  advertisers  that have
historically relied on other media in marketing their products and services. The
Company believes it is one of the largest outdoor advertising companies in rural
interstate  markets in the Southwest and, in 1995, the Company was ranked by the
OAAA as one of the top 40 outdoor advertising  companies in the United States in
terms of gross revenues.

   Most of the Company's  advertising  displays are travel and tourism oriented.
According to the U.S.  Travel Data Center in Washington,  D.C.,  nine out of ten
automobile travelers rely on billboards to locate gas, food, lodging and tourist
attractions.  In addition,  approximately two-thirds of rural market advertisers
are  engaged in the  travel-tourism  industry  and rely on  billboards  as their
primary means of advertising to the traveling public.

GROWTH STRATEGY

   
   Travel  Centers.  The Company is  committed to  expanding  its travel  center
operations through internal development as well as strategic  acquisitions.  The
Company plans to further expand its travel center  operations in popular tourist
destinations,  along  heavily  traveled  interstate  corridors  and  in  smaller
metropolitan  areas. The Company  believes that the co-branding  concept that it
has  implemented at its travel centers has resulted in increased  revenues,  and
the Company  intends to pursue  opportunities  to acquire  rights to  additional
brand name  products.  The Company is currently in the process of developing new
full service  travel  centers with CITGO  superpumper  dispensing  facilities at
Benson and Picacho Peak,  Arizona and near Albuquerque,  New Mexico, and expects
all three of these centers to be operational by the end of fiscal 1998.     

   The  following  are the primary  components  of the  Company's  strategy  for
expanding its travel center operations: 

   o  Continuing to offer high quality brand name food  and products in a clean,
      safe environment designed to appeal to travelers on interstate highways.
                                       23
<PAGE>
   o  Continuing to increase sales at existing  locations  through the upgrading
      of facilities and the addition of products and services.

   o  Pursuing  complementary national food and/or merchandise brands to further
      implement the Company's co-branding concept.

   o  Expanding  the  Company's  travel  center   operations   through  internal
      development and strategic acquisitions in key tourist destinations,  along
      heavily traveled interstate highways and in smaller metropolitan areas.

   
   Gasoline   Wholesaling.   Management   believes  that  gasoline   wholesaling
operations represent a potentially  significant additional source of revenues to
the  Company.  The  Company was granted a  distributorship  by CITGO,  effective
October 1, 1995.  CITGO is among the top five petroleum  producers in the United
States and one of the fastest  growing  brand names of gasoline  products in the
country.  Bowlin has  converted  several of the fuel  supply  facilities  at its
existing travel centers to CITGO  superpumpers and, as a wholesaler,  intends to
actively market CITGO products to other retailers in New Mexico and Arizona. The
Company intends to target  dealerships with an annual sales volume of 600,000 to
1.2 million gallons of gasoline per year.

   In October 1995,  the Company hired a Petroleum  Manager to create a plan for
marketing the Company's  wholesale gasoline products.  The Company has commenced
marketing  activities and anticipates  sales of its CITGO gasoline products on a
wholesale  basis  by the end of  fiscal  1997.  The  Company  believes  that its
existing   operations  and  personnel  are  adequate  to  support  its  gasoline
wholesaling  operations  for at least  the  next 12 to 18  months.  The  Company
intends to enter into agreements with third party retailers upon terms customary
in the wholesale  gasoline  industry.  Such  agreements  generally  require that
retailers  purchase  gasoline products on an exclusive basis for a limited term,
although  either party may terminate such  agreements upon 30 to 60 days written
notice.  The Company intends to offer its wholesale gasoline products at a price
equal to a certain  percentage over the then current price at which it purchases
gasoline products from CITGO.

   The CITGO  distribution  agreement  allows Bowlin to streamline  its gasoline
supply arrangements and take advantage of volume-driven pricing by consolidating
purchases from CITGO. Pursuant to the terms of the distribution  agreement,  the
Company is required to purchase  certain  minimum  quantities of gasoline during
the term of the  agreement,  which includes  gasoline  purchased for sale at the
Company's  travel  centers.   Since  the  effective  date  of  the  distribution
agreement, the Company's purchases of CITGO products have substantially exceeded
the required minimum quantities.

   Outdoor Advertising.  As in the case of its travel centers, the Company plans
to increase its outdoor  advertising  through  internal  development  as well as
acquisition.  The Company increased its inventory of billboard  structures by 49
and  85,  respectively,   in  fiscal  years  1995  and  1996.  Through  internal
development, the Company plans to add approximately 100 new billboard structures
(representing  up to 200  display  faces) in fiscal  1997,  of which 44 had been
constructed at July 31, 1996. Based upon the Company's  present cost to complete
additional  billboard  structures,  it  anticipates  that the  cost to  complete
construction  of  additional   billboard  structures  in  fiscal  1997  will  be
approximately  $365,000.  The Company plans to add new billboard structures at a
higher  incremental  rate  each  year  after  1997  and,  by 2001,  the  Company
anticipates that it will be adding  approximately  250 new billboard  structures
per  year  to  its  operations  through  internal  development,  subject  to the
availability of necessary  working  capital and the Company's  ability to comply
with applicable regulations.  In addition, the Company plans to pursue strategic
acquisitions of outdoor  advertising  assets and small to  medium-sized  outdoor
advertising operators when appropriate.
    

   Consistent with its past practices,  the Company intends to pursue  expansion
into markets that are not included in the 50 largest DMAs. The Company  believes
that  expansion  along  interstate  highways and in smaller  metropolitan  areas
permits the Company to expand into areas where competition for site acquisitions
is less intense,  purchase prices are more favorable and government  regulations
are  generally  less  onerous.  Marketing  efforts in these areas are focused on
local and  regional  advertisers,  thereby  allowing  the  Company to maintain a
diverse  client  base and  limiting  reliance on  national  accounts,  including
tobacco advertisers.
                                       24
<PAGE>
   The Company plans to expand its outdoor advertising operations primarily
by:

   o  Continuing to develop the Company's presence along  interstate highways in
      its existing markets throughout the Southwest.

   o  Increasing revenues from existing billboards by implementing programs that
      maximize advertising rates and occupancy levels.

   o  Expanding its operations within current markets through new billboard
      construction.

   o  Making strategic  acquisitions of existing outdoor  advertising assets and
      small to medium-sized outdoor advertising operations in the less populated
      areas of the United States with the objective of becoming a leader in this
      niche market.

BUSINESS OPERATIONS

   Travel Center  Operations.  The Company sells food,  gasoline and merchandise
through its fourteen travel centers and one  free-standing  Dairy  Queen/Brazier
restaurant located along two interstate  highways (I-10 and I-40) in Arizona and
New  Mexico.  These  are  key  highways  for  travel  to  numerous  tourist  and
recreational  destinations as well as arteries for regional  traffic among major
Southwestern  cities.  All of the Company's travel centers are open every day of
the year.

   Each of the Company's  travel  centers  maintains a distinct,  theme-oriented
atmosphere. In addition to the Southwestern merchandise it purchases from Native
American tribes, the Company also imports some 650 items from Mexico,  including
handmade blankets,  earthen pottery and wood items.  Additional goods, novelties
and imprinted  merchandise are imported from several Pacific Rim countries.  The
Company has long-standing relationships with many of its vendors and suppliers.

   The Company  sells food under the Dairy Queen and Dairy  Queen/Brazier  brand
names and sells snacks and souvenir  merchandise under the Stuckey's brand name.
Pursuant to the terms of its  agreements  with  Stuckey's  and Dairy Queen,  the
Company is obligated to pay these  franchisors  a franchise  royalty and in some
instances a promotion  fee, each equal to a percentage  of gross sales  revenues
derived by the Company from products sold pursuant to such  agreements,  as well
as comply with certain  provisions  governing  the  operation of the  franchised
stores.

   The Company  continuously  monitors and upgrades its travel center facilities
to  maintain a high  level of  comfort,  quality  and  appearance.  Improvements
include  new  awnings  and  facings,  new  signage  and  enhanced  lighting  and
furnishings.  The Company is also engaged in upgrading its petroleum storage and
dispensing equipment in order to increase fueling capacity and efficiency and to
satisfy  new  federal  guidelines  made  mandatory  by  December  1998.  See "--
Regulation" and "RISK FACTORS -- Environmental Risks."

   Store  managers at the travel  centers  and  restaurants  oversee  day-to-day
operations  at the retail  level.  The travel  centers are grouped by geographic
location and assigned to an Area  Supervisor  who oversees the management of his
or her assigned  facilities.  The Area Supervisors report directly to the Senior
Vice  President  of  Retail  Operations.  In  addition,  the  Company  employs a
Merchandise  Manager  who  works  closely  with the  Senior  Vice  President  in
monitoring  buying  patterns  and habits of the  customers  visiting the various
locations.  The Company has an extensive  standardized training program for both
its retail and food service  employees.  The training program focuses on product
knowledge and customer service.

   
   The Company is currently  implementing a central  warehouse  operation in Las
Cruces, New Mexico, with approximately  27,000 square feet of useable space. The
new warehouse  facility will allow the Company to increase volume  purchases and
the  related  discounts,  reduce  transportation  costs  and  improve  inventory
turnover and control. In addition, improved data systems will enable the Company
to more effectively  monitor and respond to the inventory  demands of its travel
centers.     

    Outdoor Advertising  Operations.  The outdoor advertising  operations of the
Company include leasing of sites,  construction of display structures,  sales of
advertising  space and  production  and design of display  faces.  The Company's
leasing  department has the  responsibility  for  coordinating  land leases with
owners for the right to  construct  and  maintain  billboard  structures  on the
landowner's property. In
                                       25
<PAGE>
addition, the leasing department also monitors the Company's compliance with all
government regulations regarding lease rights, construction and sales of outdoor
structures.  The Company's  construction division erects billboard structures on
any sites  acquired by the Company  without a pre-existing  structure,  with the
goal of maximizing the amount of leasable area on a particular site.

   
   The Company's sales  department,  through its local account  representatives,
sells  advertising  space to the  Company's  clients from its  inventory of over
1,700  display  faces.  The  account  representatives  work  with the  Company's
clients,  their advertising agencies and the Company's production  department to
provide  clients  with high  quality  design and artwork  for their  billboards.
Although the Company's consistent expansion of its outdoor advertising inventory
results  in an  advertising  occupancy  rate  of less  than  100%,  the  Company
generally has approximately 75% of its inventory under advertising agreements at
any time.     

   The Company's  production staff performs a full range of activities  required
to create and install outdoor advertising. Production work includes creating the
advertising  copy design and layout,  painting  the design or  coordinating  its
printing and installing the design displays.  Billboards have  historically been
composed of several painted plywood sheets,  but recently vinyl facing has begun
to  replace  plywood in  national  or  regional  campaigns  using  substantially
identical  advertisements or requiring high graphics  resolution.  The increased
use of vinyl and  pre-printed  advertising  copy furnished to the Company by the
advertiser or its agency results in less  labor-intensive  production  work. The
Company believes that this trend may reduce future operating expenses associated
with the Company's production activities.

   The Company's  advertising  customers  consist  largely of local and regional
advertisers,  resulting  in a  diverse  client  base and  limiting  reliance  on
national advertising clients.  Unlike many of its competitors,  the Company does
not rely to a significant extent upon tobacco advertisers,  which are subject to
increasing  regulation.  The  following  table  sets  forth  the  categories  of
industries from which the Company  derived its outdoor  advertising net revenues
for the six months ended July 31, 1996 and the  respective  percentages  of such
net revenues.  The top three business categories accounted for approximately 71%
of the Company's total outdoor  advertising net revenues and 9% of the Company's
total  revenues  in the six months  ended July 31,  1996.  No single  advertiser
accounted for more than 2.2% of the  Company's  total  outdoor  advertising  net
revenues in such period.

   
                                PERCENTAGE OF NET
                        ADVERTISING REVENUES BY CATEGORY

          Hotels and Motels ........................       28.3%
          Restaurants ..............................       23.5
          Retail/Consumer Products .................       19.2
          Travel & Entertainment ...................        9.4
          Government ...............................        3.7
          Automotive ...............................        2.7
          Services .................................        2.3
          Alcohol ..................................        1.7
          Tobacco ..................................          *
          Other ....................................        9.2
                                                           ----
               TOTAL ...............................       100.0%
                                                           ====


- ----------
*Less than 1%
    

COMPETITION

   Travel  Services  Competition.  The Company faces  competition  at its travel
centers from quick- service and full-service  restaurants,  convenience  stores,
gift shops and,  to some  extent,  from truck  stops  located  along  interstate
highways in Arizona and New Mexico. Some of the travel centers that the
                                       26
<PAGE>
Company  competes  with are operated by large  petroleum  companies,  while many
others are small  independently  owned  operations  that do not offer brand name
food  service or  gasoline.  Giant  Industries,  Inc., a refiner and marketer of
petroleum products,  operates two travel centers,  one in Arizona and one in New
Mexico,  which are high volume diesel fueling and large truck repair  facilities
that also include small shopping malls,  full-service  restaurants,  convenience
stores,   fast  food  restaurants  and  gift  shops.  The  Company's   principal
competition  from truck  stops  includes  Love's  Country  Stores,  Inc.,  Petro
Corporation  and  Flying J.  Many  convenience  stores  are  operated  by large,
national  chains which are  substantially  larger,  better  capitalized and have
greater name recognition and access to greater resources than the Company.

   Outdoor Advertising  Competition.  The Company competes in all of its markets
with other outdoor  advertisers as well as other media,  including broadcast and
cable television,  radio,  newspaper and direct mail marketers.  The Company has
little  competition  in its rural  markets from other outdoor  advertisers,  but
encounters direct  competition in its smaller  metropolitan  markets from larger
outdoor media companies,  including 3M Media (a division of Minnesota Mining and
Manufacturing   Company),   WhiteCo  Outdoor   Advertising  and  Donrey  Outdoor
Advertising,  each of which have large national  networks and greater  resources
than the Company.  The Company  believes that by concentrating on interstate and
tourist  oriented  advertising in markets other than the largest 50 DMAs it will
be able to compete  more  effectively.  As the Company  expands  geographically,
however, it may encounter  increased  competition from other outdoor advertising
firms, some of whom are  substantially  larger and have greater name recognition
and  access to  substantially  greater  resources  than the  Company.  See "RISK
FACTORS -- Competition."

EMPLOYEES

   As of July 31, 1996,  the Company had  approximately  188  full-time  and 117
part-time  employees,  64 of which were located in Arizona and 241 of which were
located in New Mexico. As of July 31, 1996, 127 of the Company's  employees were
employed in  store/retail  sales,  100 employees  were employed in the Company's
restaurant  operations,  32 employees  were  employed in the  Company's  outdoor
advertising   operations,   9  employees   performed  certain   warehousing  and
distribution  services for the Company and 37 employees provided  managerial and
administrative  services to the Company.  None of the  Company's  employees  are
covered by a  collective  bargaining  agreement  and the  Company  believes  its
relations with its employees are good.

REGULATION

   Travel Centers.  Each of the Company's food service  operations is subject to
licensing and  regulation by a number of  governmental  authorities  relating to
health,  safety,  cleanliness  and food  handling.  The  Company's  food service
operations  are also subject to federal and state laws governing such matters as
working  conditions,  overtime  and tip credits and minimum  wages.  The Company
believes  that  its   operations  at  its  fourteen   travel   centers  and  one
free-standing  Dairy  Queen/Brazier  restaurant  comply in all material respects
with applicable licensing and regulatory  requirements;  however, future changes
in existing  regulations or the adoption of additional  regulations could result
in material  increases in the  Company's  costs.  See "RISK FACTORS -- Potential
Adverse Effects of Government Regulation of Travel Centers."

   Historically,  the Company has incurred ongoing costs to comply with federal,
state  and local  environmental  laws and  regulations,  primarily  relating  to
underground storage tanks ("USTs").  These costs include assessment,  compliance
and remediation costs, as well as certain ongoing capital expenditures  relating
to the Company's gasoline dispensing operations.  Under recently enacted federal
regulations,  the Company is obligated  to upgrade or replace all  non-complying
USTs  it owns  or  operates  to meet  corrosion  protection  and  overfill/spill
containment  standards by December 22, 1998. In response to such  programs,  the
Company has adopted a policy of  replacing  its USTs with  above-ground  storage
tanks to minimize the costs  associated  with leak detection and compliance with
other  regulatory  programs.  Such tanks have been installed at all but three of
the  Company's  travel  centers,   and  the  Company  intends  to  complete  the
installation of above-ground storage tanks at all of its existing travel centers
by the end of fiscal 1997.
                                       27
<PAGE>
   The Company  incurred  $191,000 in capital  expenditures  in fiscal 1996, and
estimates that it will be required to make  additional  capital  expenditures of
approximately  $325,000 in the aggregate by December 1998 to comply with current
federal  and state  UST  regulations.  The  Company's  estimates  of costs to be
incurred for  environmental  assessment and remediation and for other regulatory
compliance  are based on present  and  estimated  future  remediation  costs and
results at UST sites. As certain of these factors and  assumptions  could change
due to  modifications  of regulatory  requirements at either  federal,  state or
local levels,  detection of  unanticipated  environmental  conditions,  or other
unexpected circumstances,  the actual costs incurred may vary significantly from
these  estimates noted above and may vary  significantly  from year to year. See
"RISK FACTORS -- Environmental Risks."

   The Company's travel center operations are also subject to extensive laws and
regulations  governing the sale of alcohol and tobacco, and fireworks in its New
Mexico travel centers.  Such  regulations  include certain  mandatory  licensing
procedures  and  ongoing  compliance  measures,  as well as  special  sales  tax
measures.  These regulations are subject to change and future  modifications may
result in decreased  revenues or profit margins at the Company's  travel centers
as a result of such changes.  In June and July of 1996,  the State of New Mexico
issued a temporary  ban on the sale of  fireworks  because of the  extreme  fire
hazard caused by drought  conditions in that state.  As a result of the ban, the
Company's revenues at its travel centers from the sale of fireworks decreased by
approximately $140,000 during the six months ended July 31, 1996, as compared to
the same period of the prior fiscal year.  Ancillary  sales of  merchandise  and
food also declined by 8.8% and 11.7%, respectively,  during the six months ended
July 31, 1996, as compared to the same period of the prior fiscal year. Although
such a ban was unprecedented, similar bans could be imposed in the future.

   Outdoor   Advertising.   The  outdoor  advertising  industry  is  subject  to
governmental  regulation at the federal,  state and local  levels.  Federal law,
principally   the  Highway   Beautification   Act  of  1965,   as  amended  (the
"Beautification  Act"),  encourages states, by the threat of withholding federal
appropriations  for the  construction  and  improvement of highways  within such
states, to implement  legislation to regulate billboards located within 660 feet
of, or visible from,  interstate  and primary  highways  except in commercial or
industrial  areas.  All of the states have  implemented  regulations at least as
restrictive  as  the  Beautification  Act,  including  the  prohibition  on  the
construction  of new  billboards  adjacent to federally-  aided highways and the
removal at the owner's expense and without any compensation of any illegal signs
on such  highways.  The  Beautification  Act,  and the  various  state  statutes
implementing it, require the payment of just compensation  whenever governmental
authorities require legally erected and maintained billboards to be removed from
federally-aided highways.

   The states and local jurisdictions have, in some cases, passed additional and
more restrictive  regulations on the construction,  repair,  upgrading,  height,
size and location of, and, in some instances,  content of advertising copy being
displayed on outdoor advertising structures adjacent to federally-aided highways
and  other  thoroughfares.  Such  regulations,  often in the  form of  municipal
building,  sign or zoning ordinances,  specify minimum standards for the height,
size  and  location  of  billboards.  In some  cases,  the  construction  of new
billboards   or  relocation  of  existing   billboards   is   prohibited.   Some
jurisdictions  also have  restricted the ability to enlarge or upgrade  existing
billboards,  such as converting  from wood to steel or from  non-illuminated  to
illuminated  structures.  From time to time  governmental  authorities order the
removal of billboards by the exercise of eminent  domain.  Thus far, the Company
has been  able to obtain  satisfactory  compensation  for any of its  structures
removed at the  direction  of  governmental  authorities,  although  there is no
assurance that it will be able to continue to do so in the future.

   In recent years, there have been movements to restrict billboard  advertising
of tobacco products.  No bills have become law at the federal level except those
requiring  health  hazard  warnings  similar to those on cigarette  packages and
print  advertisements.  It is uncertain whether  additional  legislation of this
type will be enacted on the national or on a local level in any of the Company's
markets.  Revenues  from tobacco  advertisers  accounted for less than 1% of the
Company's total advertising revenues in fiscal 1996.

   Amortization  of billboards has also been adopted in varying forms in certain
jurisdictions. Amortization permits the billboard owner to operate its billboard
as a non-conforming use for a specified period of time until it has recouped its
investment, after which it must remove or otherwise conform its billboard
                                       28
<PAGE>
to the applicable  regulations without any compensation.  Amortization and other
regulations  requiring the removal of billboards without  compensation have been
subject  to  vigorous  litigation  in state and  federal  courts  and cases have
reached differing  conclusions as to the constitutionality of these regulations.
To date,  amortization and other  regulations in the Company's  markets have not
materially  adversely  affected its  operations.  See "RISK FACTORS -- Potential
Adverse Effects of Government Regulation of Outdoor Advertising."

TRADEMARKS

   The Company operates its travel centers under a number of its own trademarks,
as well as  certain  trademarks  owned  by third  parties  and  licensed  to the
Company,  such as the Dairy  Queen,  Dairy  Queen/Brazier,  Stuckey's  and CITGO
trademarks.  The Company  believes that its trademark rights will not materially
limit  competition with its travel centers.  The Company also believes that none
of the  trademarks  it owns  is  material  to the  Company's  overall  business;
however, the loss of one or more of the Company's licensed trademarks could have
an adverse effect on the Company.

LITIGATION

   The  Company  from time to time is  involved in  litigation  in the  ordinary
course of business,  including disputes involving  advertising  contracts,  site
leases, employment claims and construction matters. The Company is also involved
in routine  administrative and judicial proceedings regarding billboard permits,
fees and  compensation  for  condemnations.  The  Company  is not a party to any
lawsuit or proceeding  which, in the opinion of management,  is likely to have a
material adverse effect on the Company.

INSURANCE

   The Company has  comprehensive  general  liability  insurance  with a general
aggregate  limit of $5,000,000 per occurrence  and $5,000,000  annual  aggregate
limit per location, including $2,000,000 aggregate coverage for liquor liability
and $1,000,000  personal and advertising  injury  liability  limit. To date, the
Company has not had any material claims against its liability insurance.

                                  PROPERTIES

   
   As of July 31, 1996,  the Company  operated  fourteen  travel centers and one
free-standing  Dairy  Queen  restaurant.  The  Company  owns the real estate and
improvements at which five of its travel centers and its one free-standing Dairy
Queen/Brazier restaurant are located, as well as real estate and improvements at
three  additional  locations,  two of which the Company is currently  developing
into  travel  centers  and one of which is  leased to a third  party  restaurant
operator. The property at which three of the travel centers owned by the Company
are operated are subject to mortgages.  Such  mortgages  expire at various dates
from June 1999 to January  2006 and accrue  interest at rates  between  8.5% and
9.25% per annum.  Nine of the Company's  existing  travel centers and one of its
travel  centers  under  development  are located on real estate that the Company
leases from various third parties.  These leases have terms ranging from five to
forty years,  assuming  exercise by the Company of all renewal options available
under certain leases.
    

   The Company  operated over 1,600  revenue  generating  outdoor  display faces
throughout  the Southwest,  as of July 31, 1996. The Company  typically owns the
billboard and related assets and enters into operating leases with the owners of
the real property upon which the billboards are located.  These leases typically
have a term of 1 to 5 years and provide for minimum annual rents. As of July 31,
1996,  the Company  also owned and  operated 52 and 275  non-revenue  generating
display  faces in Arizona and New Mexico,  respectively,  which are  exclusively
dedicated  to  the   advertisement  of  its  fourteen  travel  centers  and  one
free-standing Dairy Queen/Brazier restaurant.  Listed below are the locations of
the Company's inventory of revenue generating display faces as of July 31, 1996.
                                       29
<PAGE>
   
                                                   30-Sheet   8-Sheet
                                       Billboards   Posters    Posters    Total
                                       ----------  --------   --------    -----
          Arizona ....................     112        --        112    
          Colorado ...................      12        --         --          12
          New Mexico .................   1,339        42         64       1,445
          Oklahoma ...................       4        --         --           4
          Texas ......................      80        --         --          80
                                         -----        --         --       -----
               TOTAL .................   1,547        42         64       1,653
                                         =====        ==         ==       =====


   The Company's principal executive offices occupy  approximately 10,000 square
feet of space owned by the Company in  Albuquerque,  New Mexico.  The  Company's
principal  office  space is subject to a mortgage  which  matures on January 29,
2000 and the principal balance of which accrues interest at a rate of prime plus
0.5% per annum (8.75% at July 31,  1996.) In addition,  the Company owns outdoor
advertising   production   plant  and   warehouse   facilities   consisting   of
approximately  10,000  square  feet in  Albuquerque,  New  Mexico  and a central
warehouse and distribution  facility occupying 27,000 square feet in Las Cruces,
New Mexico.  The Las Cruces property is subject to two mortgages which mature on
October  4,  2000 and May 13,  2003  and each  accrues  interest  on the  unpaid
principal  balance thereof at a rate of 10% per annum. The Company believes that
its  headquarters  and warehouse  facilities are adequate for its operations for
the foreseeable future.

   The Company owns general and limited partnership  interests in two New Mexico
limited  partnerships,  and  owns  and  operates  a  pecan  orchard.  One of the
partnerships owns and operates an apartment  building in Las Cruces, New Mexico,
and the second  partnership  owns an  unencumbered  parcel of  undeveloped  land
located  outside  of Las  Cruces,  New  Mexico  held  primarily  for  investment
purposes.  The apartment building is subject to a 35-year mortgage which matures
in 2031,in an outstanding  principal amount of approximately  $1.1 million,  and
accrues  interest at a rate of 8.125% per annum.  None of these  investments has
had a material effect on the Company's business or results of operations and the
Company's  management  does not expect  them to have such  effect in the future.
Until recently, the Company also owned a majority of the voting stock of Dragoon
Water Company, an Arizona corporation  ("Dragoon").  The voting stock of Dragoon
was purchased by the Company in order to ensure the provision of water utilities
to one of the Company's  largest travel centers.  The Company sold its shares of
stock in Dragoon as of October 1, 1996  pursuant to an agreement  which  ensures
the continued provision of necessary water utilities following the sale. Neither
the sale nor the operation of Dragoon were material to the Company.
    
                                       30
<PAGE>
                                  MANAGEMENT

DIRECTORS AND EXECUTIVE OFFICERS

   Information concerning the Company's current Directors and executive officers
and persons  nominated to become  Directors  upon the closing of the Offering is
set forth below.  A summary of the  background  and  experience of each of these
individuals is set forth after the table.

   
           Name           Age                        Position
- ------------------------  ---  -------------------------------------------------
Michael L. Bowlin(1)(2)   54   Chairman of the Board, President and Chief 
                                Executive Officer
C. Christopher Bess  .... 50   Executive Vice President, Chief Operating Officer
                                and Director
William J. McCabe ....... 46   Senior Vice President -- Advertising Services and
                               Secretary
Anita J. Vachon ......... 47   Senior Vice President -- Retail Operations
Nina J. Pratz ........... 44   Chief Administrative Officer, Treasurer and 
                                Director
Michael E. Rising ....... 34   Vice President and Chief Financial Officer
Robert L. Beckett(1).  .. 71   Director
Harold Van Tongeren(2).   73   Director
Brian McCarty(2). ....... 60   Director -- Nominee
James A. Clark(1) ....... 66   Director -- Nominee

                             
- ----------

(1) Member of Audit Committee

(2) Member of Compensation Committee

   Michael L. Bowlin.  Mr.  Bowlin has served as Chairman of the Board and Chief
Executive  Officer of Bowlin since 1991 and as President  since 1983. Mr. Bowlin
has been employed by Bowlin since 1968. Mr. Bowlin's  father,  Claude M. Bowlin,
Sr.,  founded the business in 1912.  Michael L. Bowlin  currently is Chairman of
the Board for the OAAA and  serves on the  Board  for the  American  Council  of
Highway  Advertisers.  Mr.  Bowlin also serves as President  and a member of the
Board of Directors of Stuckey's  Incorporated,  a restaurant and specialty store
franchisor  (including  specialty stores located at four of the Company's travel
centers);  however,  substantially  all of Mr.  Bowlin's  professional  time  is
devoted to his duties at the Company.  Mr.  Bowlin holds a Bachelor's  degree in
Business Administration from Arizona State University.

   C.  Christopher  Bess.  Mr. Bess has served as the Company's  Executive  Vice
President  and Chief  Operating  Officer  since  1983.  Mr. Bess has served as a
member of the Company's Board of Directors since 1974.  During his 24 years with
the Company,  Mr. Bess has also served in such  capacities as internal  auditor,
Merchandiser for Retail Operations, Retail Operations Manager and as Development
Manager. Mr. Bess is a certified public accountant and holds a Bachelor's degree
in Business Administration from the University of New Mexico.

   William  J.  McCabe.  Mr.  McCabe  has served as the  Company's  Senior  Vice
President -- Advertising  Services  since 1993 and as Secretary  since 1996. Mr.
McCabe  served as a member of the Board of  Directors  from 1983  until  August,
1996.  Prior to 1993, Mr. McCabe served as Vice President of Outdoor  Operations
from 1988 and as Vice President of Accounting  from 1984 to 1987. Mr. McCabe has
been  employed by Bowlin  since 1976 in such  additional  capacities  as a Staff
Accountant  and  Controller.  Mr.  McCabe holds a Bachelor's  degree in Business
Administration from New Mexico State University.

   Anita J. Vachon. Ms. Vachon has served as the Company's Senior Vice President
- -- Retail  Operations since 1993 and was a member of the Board of Directors from
1991 until August, 1996. Since 1982, Ms. Vachon has been employed by the Company
in such positions as staff accountant,  Purchasing  Department  Manager and Vice
President  of  Merchandising.   Ms.  Vachon  holds  an  Associate's   degree  in
Accounting.

   Nina J. Pratz. Ms. Pratz has served as the Company's Treasurer since 1977 and
as Chief Administrative Officer since 1988. In addition, Ms. Pratz has served as
a member of the Company's Board of
                                       31
<PAGE>
Directors  since  1976.  She has been employed by the Company for over 20 years.
Ms. Pratz holds a Bachelor's degree in Business  Administration  from New Mexico
State University.

   Michael  E.  Rising.  Mr.  Rising  has  served  as Vice  President  and Chief
Financial Officer since May 1996. Mr. Rising first joined Bowlin in July 1995 as
the Corporate  Controller  and served as a member of the Board of Directors from
April 1996 until August 1996.  From 1993 to 1995,  Mr. Rising was the Controller
for Sunrise  Healthcare  Corporation,  a $750 million long-term care division of
Sun  Healthcare  Group,  Inc., a publicly  traded  company on the New York Stock
Exchange.  From 1991 to 1993,  Mr.  Rising  attended the  University of Texas at
Arlington.  Mr.  Rising was employed by Arthur  Andersen LLP as an Audit Manager
from  1985 to 1991 and from  1992 to 1993.  Mr.  Rising  is a  certified  public
accountant  and  holds a  Bachelor's  degree  in  Business  Administration  from
Southern Methodist University.

   Harold Van Tongeren.  Mr. Van Tongeren has served as a member of the Board of
Directors of Bowlin since 1988.  Mr. Van Tongeren has also served as Chairman of
the Board of Directors and President of Herk and Associates, a representative of
domestic gift and jewelry wholesalers, since 1952. In addition, Mr. Van Tongeren
serves  as  a  key  contact  to  the  Company  regarding  potential  acquisition
opportunities in the travel and tourism industry. Mr. Van Tongeren attended Hope
College and Dennison  University,  and served as a First  Sergeant in the United
States Marine Corps for four years.

   Robert  L.  Beckett.  Mr.  Beckett  has  served  as a member  of the Board of
Directors  of Bowlin  since  1974.  Mr.  Beckett has also been  President  and a
Director of The Cooper  Agency,  Inc., a consumer loan  company,  since 1964. In
addition  to serving  as a Director  and  executive  officer of various  private
entities,  Mr.  Beckett  formerly  served  as Mayor of the City of  Deming,  New
Mexico.

   Brian  McCarty.  Mr.  McCarty will become a Director  upon the closing of the
Offering.  Mr.  McCarty has served since 1994 as Chairman of the Board and Chief
Executive Officer of Business Location Research,  a company  specializing in the
design and development of advanced geographic  information systems. From 1990 to
1993,  Mr. McCarty  served as President and Chief  Executive  Officer of Naegele
Outdoor Advertising ("Naegele"). Prior to his employment at Naegele, Mr. McCarty
served as  President  of  Ackerley  Communications,  a publicly  traded  company
engaged  in  the  operation  of  outdoor   advertising,   radio  and  television
broadcasting properties. Mr. McCarty holds a Bachelor's degree in Marketing from
Lewis University.

   James A. Clark.  Mr.  Clark will  become a Director  of the Company  upon the
closing  of  the  Offering.  Mr.  Clark  is  currently  retired  from  full-time
employment.  Mr. Clark served as President and Chief Executive  Officer of First
Interstate  Bank of  Albuquerque  from 1985 to 1991.  Prior to 1991,  Mr.  Clark
served in several  capacities at various banking and financial services entities
for over 25 years.  Mr. Clark holds a Certificate of Graduation from the Stonier
Graduate School of Banking at Rutgers University.

   Messrs.  Bowlin  and  Bess  currently  have  employment  agreements  with the
Company, and the remaining executive officers serve at the pleasure of the Board
of Directors. See "EXECUTIVE COMPENSATION -- Employment Contracts." There are no
family relationships among the Directors and executive officers.

   
   Upon the closing of the  Offering,  the Board of  Directors  will  consist of
seven members classified into three classes with each class holding office for a
three-year  period.  The terms of Mr. Van  Tongeren and Ms. Pratz will expire in
1997; the terms of Messrs.  Bess and Clark will expire in 1998; and the terms of
Messrs. Beckett, McCarty and Bowlin will expire in 1999.
    

   The Company's  Articles of  Incorporation  and By-laws limit the liability of
directors   under  certain   circumstances.   See  "EXECUTIVE   COMPENSATION  --
Indemnification  and Limitation of Liability" and  "DESCRIPTION OF SECURITIES --
Certain Charter and By-law Provisions."
                                       32
<PAGE>
COMMITTEES OF THE BOARD OF DIRECTORS

   Upon the  closing  of the  Offering,  the  Company  will have a  Compensation
Committee of the Board of Directors that will consist of Messrs. Bowlin, McCarty
and Van Tongeren.  The Compensation Committee makes recommendations to the Board
of Directors  regarding option grants under the Company's 1996 Stock Option Plan
and addresses matters relating to executive compensation.

   
   Upon the closing of the Offering, the Company will have an Audit Committee of
the Board of Directors that will consist of Messrs.  Bowlin,  Clark and Beckett.
The Audit  Committee is  responsible  for reviewing  and making  recommendations
regarding  the  employment  of  independent  auditors,  the annual  audit of the
Company's financial  statements and the Company's internal accounting  controls,
practices and policies.

                            EXECUTIVE COMPENSATION
    

   The following table summarizes all  compensation  paid to the Company's Chief
Executive Officer and to the Company's other most highly  compensated  executive
officers  other than the Chief  Executive  Officer whose total annual salary and
bonus exceeded  $100,000  (collectively,  the "Named Executive  Officers"),  for
services  rendered in all capacities to the Company during the fiscal year ended
January 31, 1996.

   
                          SUMMARY COMPENSATION TABLE


                                              Annual Compensation
                                  --------------------------------------------
Name And                                                         Other Annual
Principal Position                Salary(1)($)    Bonus(2)($)   Compensation($)
- -------------------               ------------    ----------    --------------
Michael L. Bowlin .............   78,000(3)       150,050         14,452(4)(5)
   Chairman of the Board,
     President and
     Chief Executive Officer

C. Christopher Bess ...........   78,000(3)       150,375          7,998(4)(6)
   Executive Vice President and
     Chief Operating Officer

Anita J. Vachon ...............   43,250           75,075          4,731(7)
   Senior Vice President -- Retail
     Operations

- ----------
(1)  Includes amounts deferred at the election of each officer to be contributed
     to his or her respective 401(k) Profit Sharing Plan account.
(2)  The Company  decided not to pay  discretionary  cash bonuses in fiscal 1997
     and to grant stock  options to its executive  officers in lieu thereof.  On
     September  27,  1996,  Messrs.  Bowlin  and Bess and Ms.  Vachon  were each
     granted  options to  purchase  50,000,  40,000 and 30,000  shares of Common
     Stock, respectively, under the 1996 Stock Option Plan.
(3)  On September 27, 1996, the Company entered into employment  agreements with
     Messrs.  Bowlin and Bess which provide for annual base salaries of $195,000
     and  $145,000,  respectively,  effective  as of February  1, 1997.  See "--
     Employment Contracts."
(4)  See the discussion  under the caption "-- Employment  Contracts"  regarding
     certain  other  compensation  the named  officer  may be  entitled  to upon
     certain specified events, including a change in control of the Company.
(5)  Includes (i) $5,487 of the Company's  discretionary  matching contributions
     allocated to Mr. Bowlin's  401(k) Profit Sharing Plan account,  (ii) $7,723
     for premiums on term life, auto and disability  insurance policies of which
     Mr.  Bowlin or his wife is the owner and (iii) $1,242 for Mr.  Bowlin's use
     of a vehicle owned by the Company.
(6)  Includes  $5,582  of the  Company's  discretionary  matching  contributions
     allocated to Mr. Bess'  401(k)  Profit  Sharing Plan account and $2,416 for
     premiums on auto and disability insurance policies of which Mr. Bess is the
     owner.
(7)  Includes  $4,497  of the  Company's  discretionary  matching  contributions
     allocated to Ms.  Vachon's  401(k) Profit Sharing Plan account and $234 for
     premiums on a disability policy of which Ms. Vachon is the owner.
    
                                       33
<PAGE>
   
COMPENSATION OF DIRECTORS
    

   Directors who are not employees of the Company are entitled to receive $1,000
per each meeting of the Board of Directors,  or any committee thereof,  attended
plus reimbursement of reasonable expenses.  Non-employee  Directors also receive
an option to purchase  6,000 shares of Common  Stock upon their  election to the
Board of  Directors  and an annual  grant of 2,000 shares of Common Stock during
each year of service,  all under the Company's 1996 Stock Option Plan. Directors
who are employees of the Company do not receive any additional  compensation for
such services.

INDEMNIFICATION AND LIMITATION OF LIABILITY

   The Company's  Articles of  Incorporation  and By-laws require the Company to
indemnify each of its officers and Directors against  liabilities and reasonable
expenses  incurred  in  any  action  or  proceeding,   including   stockholders'
derivative  actions, by reason of such person being or having been an officer or
Director of the Company,  or of any other corporation for which he or she serves
as such at the request of the Company, to the fullest extent permitted by Nevada
law. Pursuant to Nevada law, the Company has adopted  provisions in its Articles
of  Incorporation  and By-laws  that  eliminate  the  personal  liability of its
Directors and officers to the Company or its  stockholders  for monetary damages
incurred  as a result of the  breach  of their  duty of care.  These  provisions
neither limit the availability of equitable remedies nor eliminate Directors' or
officers' liability for engaging in intentional  misconduct or fraud,  knowingly
violating a law or unlawfully paying a distribution.

   Insofar as indemnification  for liabilities  arising under the Securities Act
may be permitted to Directors,  officers and controlling  persons of the Company
pursuant to the foregoing provisions, or otherwise, the Company has been advised
that in the opinion of the Commission,  such  indemnification  is against public
policy as expressed in the Securities Act and is, therefore, unenforceable.

EMPLOYMENT CONTRACTS

   
   On August 23, 1996,  the Board of Directors  approved  employment  agreements
with  Michael L. Bowlin for  services as  Chairman of the Board,  President  and
Chief Executive  Officer and with C.  Christopher Bess for services as Executive
Vice  President  and  Chief  Operating  Officer  (Messrs.  Bowlin  and  Bess are
sometimes  collectively referred to herein as the "Employee").  These agreements
provide for base annual salaries,  effective as of February 1, 1997, for Messrs.
Bowlin  and Bess of  $195,000  and  $145,000,  respectively,  subject  to annual
increases at the discretion of the Board of Directors, but at least equal to the
corresponding increase in the Consumer Price Index. In addition, the Employee is
entitled  to receive  bonuses at the  discretion  of the Board of  Directors  in
accordance  with the Company's  bonus plans in effect from time to time. Each of
the agreements has a perpetual five-year term, such that on any given date, each
agreement has a five-year remaining term. The agreements may not be unilaterally
terminated by the Company,  except for "Cause," which includes (i) conviction of
a felony that substantially impairs the Employee's ability to perform his duties
to the Company or (ii) willful failure to diligently cure a specified deficiency
in the Employee's performance for 30 days.     

   Each of the  agreements  provides  that if the Employee is  terminated by the
Company other than for Cause or  disability,  or by the Employee for good reason
(as defined in the agreements), which includes certain changes in the Employee's
duties  following a change in control of the Company,  the Company  shall pay to
the Employee (i) his salary  through the  termination  date plus any accrued but
unpaid  bonuses  and  (ii) a  payment  equal  to the  sum of five  years  of the
Employee's annual salary and an amount equal to all bonuses paid to the Employee
in the five years immediately preceding  termination,  which the Company has the
option to pay over five years. In addition,  the Company must maintain until the
first to occur of (i) the Employee's attainment of substitute employment or (ii)
five years  from the date of  termination,  the  Employee's  benefits  under the
Company's  benefit  plans to which the Employee  and his eligible  beneficiaries
were  entitled  immediately  prior to the date of  termination.  If the Employee
requests,  the Company must also assign to the Employee any assignable insurance
policy on the life of the Employee owned by the Company at the end of the period
of coverage. In addition,  all options or warrants to purchase Common Stock held
by the Employee on the date of  termination  become  exercisable  on the date of
termination,  regardless of any vesting  provisions,  and remain exercisable for
the longer
                                       34
<PAGE>
of one year from the date of termination or the then remaining unexpired term of
such  warrants or options.  If the  Employee is  terminated  for Cause or if the
Employee terminates his employment other than for good reason (as defined in the
agreement), the Company's only obligation is to pay the Employee his base salary
and accrued vacation pay through the date of termination.

   If the Employee is incapacitated due to physical or mental illness during the
term of his or her employment, the agreements provide that the Company shall pay
to  the  Employee  a lump  sum  equal  to  two  years  of  the  Employee's  base
compensation and all bonuses paid to the Employee in the two years preceding the
date of termination due to illness.  If the Employee dies during his employment,
his salary through the date of his death, any accrued but unpaid bonuses and any
benefits payable  pursuant to the Company's  survivor's  benefits  insurance and
other applicable programs and plans then in effect are payable to his estate.

   If the  Employee's  employment  is  terminated,  the  Company  has  agreed to
indemnify the Employee for claims and expenses  associated with certain personal
guarantees, if any, made by the Employee. The Company also has agreed to use its
best efforts to secure the release of such  personal  guarantees  following  the
Offering. In addition,  the Company has agreed to indemnify the Employee against
all costs  incurred in  enforcing  his rights  under the  agreement  following a
change in control of the Company. See "CERTAIN TRANSACTIONS."

PROFIT-SHARING 401(K) PLAN

   Under the  Company's  401(k) plan,  effective  July 1, 1990,  as amended (the
"401(k)  Plan"),   eligible  employees  may  direct  that  a  portion  of  their
compensation,  up to a legally  established  maximum, be withheld by the Company
and contributed to their account.  All 401(k) Plan contributions are placed in a
trust fund and invested by the 401(k) Plan's trustee. It is the Company's policy
that  all of the  401(k)  Plan  funds  be  invested  in a  single  fund  that is
identified by the Plan's trustee or  administrator.  The 401(k) Plan permits the
Company  to  make  discretionary  matching  contributions  in  an  amount  to be
determined  on an annual  basis by the  Company's  Board of  Directors.  Amounts
contributed to participant  accounts are generally not subject to federal income
tax until  distributed to the  participant and may not be withdrawn until death,
retirement or termination of employment.

1996 STOCK OPTION PLAN

   The Company's  1996 Stock Option Plan (the "1996 Plan")  authorizes the Board
to grant  options to Directors  and  employees of the Company to purchase in the
aggregate  an amount of shares  of Common  Stock  equal to 10% of the  shares of
Common Stock issued and outstanding from time to time.  Directors,  officers and
other  employees of the Company  who, in the opinion of the Board of  Directors,
are  responsible  for the  continued  growth and  development  and the financial
success of the Company are eligible to be granted  options  under the 1996 Plan.
Options may be nonqualified options, incentive stock options, or any combination
of the  foregoing.  In  general,  options  granted  under  the 1996 Plan are not
transferable  and  expire  ten  years  after  the date of  grant.  The per share
exercise price of an incentive  stock option granted under the 1996 Plan may not
be less than the fair market  value of the Common Stock on the date of grant and
no options granted under the 1996 Plan may have an exercise price per share less
than the initial  public  offering  price.  Incentive  stock options  granted to
persons who have voting control over 10% or more of the Company's  capital stock
are granted at 110% of the fair  market  value of the  underlying  shares on the
date of grant and expire  five years  after the date of grant.  No option may be
granted after August 23, 2006.

   The 1996  Plan  provides  the  Board of  Directors  with  the  discretion  to
determine when options granted  thereunder will become  exercisable.  Generally,
such options may be exercised  after a period of time  specified by the Board of
Directors  at any time  prior to  expiration,  so long as the  optionee  remains
employed by the Company.  No option granted under the 1996 Plan is  transferable
by the optionee other than by will or the laws of descent and distribution,  and
each  option is  exercisable  during the  lifetime of the  optionee  only by the
optionee.  On September  27, 1996,  the Board of  Directors  granted  options to
purchase an  aggregate of 338,000  shares of Common  Stock to 58  employees  and
officers, including options to purchase 120,000 shares which were granted to its
Named Executive Officers. See "EXECUTIVE
                                       35
<PAGE>
   
COMPENSATION -- Summary Compensation Table." On September 27, 1996, the Board of
Directors also approved the grant of options to purchase 6,000 shares to each of
its four  non-employee  Directors  and  Director-Nominees,  effective  as of the
closing date of the  Offering.  All of the options  granted or approved  have an
exercise price per share equal to the initial public  offering price and provide
for a three-year vesting period.     

                             CERTAIN TRANSACTIONS

   Michael L. Bowlin is the  President  and  Chairman of the Board of, and a 25%
stockholder in, Stuckey's Corporation ("Stuckey's"), a franchisor of restaurants
and  specialty  stores,  including  specialty  stores  located  at  four  of the
Company's  travel  centers.  In each of fiscal  years  1995 and 1996,  aggregate
franchise  and other  related  fees paid by the  Company to  Stuckey's  equalled
approximately $36,600.

   Michael  L.  Bowlin and C.  Christopher  Bess each have  perpetual  five-year
employment agreements with the Company that provide for an annual base salary of
$195,000 and $145,000,  respectively,  during their terms of employment, as well
as certain rights to indemnification.  See "EXECUTIVE COMPENSATION -- Employment
Contracts."

   Approximately $5.0 million of the proceeds to be received by the Company from
the  Offering  will  be  used  to  repay   indebtedness  to  various   financial
institutions,  all of which  indebtedness  has  been  personally  guaranteed  by
Michael L. Bowlin.

   
   On August 23, 1996, the Company  obtained a term loan from a commercial  bank
with an aggregate  principal amount of  approximately  $535,000 that was used to
prepay promissory notes payable to certain officers and Directors of the Company
and their  respective  affiliates.  This loan  matures on February  28, 1997 and
accrues  interest at a rate of prime plus 1% per annum (9.25% at July 31, 1996).
    

   Since February 1, 1994, C.  Christopher  Bess made seven loans to the Company
in an aggregate principal amount of $261,000.  Each of these loans was evidenced
by a  promissory  note made payable by the Company to Mr.  Bess,  which  accrues
interest on the unpaid principal amounts at a rate of 10% per annum, and matured
or matures at various  dates  from April 1996 until  October  2005.  One of such
notes is also secured by a real estate  mortgage.  All of the proceeds from such
loans were used by the Company for working  capital or the acquisition of assets
in the ordinary course of business.  As of the date of this  Prospectus,  all of
such loans, together with accrued interest, have been repaid in their entirety.

   Since February 1, 1994,  Michael L. Bowlin made three loans to the Company in
an aggregate principal amount of $180,000.  Each of these loans was evidenced by
a  promissory  note made  payable by the Company to Mr.  Bowlin,  which  accrues
interest  at a rate of 10% per annum,  and  matured or matures at various  dates
from January 1996 until  January  1998.  All of the proceeds of these loans were
used for general working capital purposes of the Company. As of the date of this
Prospectus,  all of such loans, together with accrued interest, have been repaid
in their entirety.
                                       36
<PAGE>
                             PRINCIPAL STOCKHOLDERS

   
   The  following  table  sets  forth,  as of August  31,  1996,  the number and
percentage of outstanding  shares of Common Stock owned by (i) each Director and
Director-Nominee  of the  Company;  (ii) the  Named  Executive  Officers  of the
Company;  (iii) all Directors and executive  officers of the Company as a group;
and (iv) all persons  known by the Company to be the  beneficial  owners of more
than 5% of the outstanding shares of Common Stock.

                                       Shares Beneficially   Shares Beneficially
                                             Owned               Owned
                                      Prior to Offering(1)   After Offering(1)
Name And Address Of                   --------------------- --------------------
Beneficial Owner(4)                     Number    Percent  Number(2)  Percent(3)
- ------------------------------------ ----------  -------- ----------- ----------
Michael L. Bowlin(5) ................ 1,630,397   48.2%     1,630,397   33.7%
C. Christopher Bess(6) ..............   562,315   16.6        562,315   11.6
Anita J. Vachon .....................    42,200    1.2         42,200      *
Nina J. Pratz .......................   122,802    3.6        122,802    2.5
Robert L. Beckett ...................   123,646    3.7        123,646    2.6
Harold Van Tongeren(7) ..............    40,099    1.3         40,099      *
Brian McCarty .......................        --     --             --     --
James A. Clark ......................        --     --             --     --
Monica A. Bowlin(8) ................  1,630,397   48.2      1,630,397   33.7
Valkyrie L. Bowlin ..................   171,332    5.1        171,332    3.5
Kimberly M. Bowlin ..................   171,332    5.1        171,332    3.5
Emily M. Bowlin .....................   171,332    5.1        171,332    3.5
Evelyn H. McClure ...................   442,211   12.5        422,211    8.7
All directors, director-nominees and 
 executive officers as a group
 (10 persons)(3)(5)(6)(7)(8)  ....... 2,610,180   77.0%     2,610,180   54.0%

- ----------
*Less than 1%
(1)  Each stockholder possesses sole voting and investment power with respect to
     the shares listed,  except as otherwise indicated or under applicable laws.
     In accordance with the rules of the Commission,  each stockholder is deemed
     to beneficially own any shares subject to stock options which are currently
     exercisable or which will become  exercisable or convertible within 60 days
     after  August  31,  1996.   The  inclusion   herein  of  shares  listed  as
     beneficially   owned  does  not   constitute  an  admission  of  beneficial
     ownership.  The number and percentage of outstanding shares owned after the
     Offering assumes none of the listed  stockholders will purchase  additional
     shares in this Offering.
(2)  Number of shares  outstanding  after the Offering  includes  the  1,450,000
     shares of Common  Stock that are being  offered by the  Company  hereby but
     excludes (i) 217,500 shares which are subject to the Over-Allotment Option,
     (ii) 123,250  shares which are subject to the  Representative's  Option and
     (iii)  362,000  shares  reserved for issuance  upon the exercise of options
     granted or approved  for  issuance by the Company  upon  completion  of the
     Offering  under the  Company's  1996  Stock  Option  Plan.  See  "EXECUTIVE
     COMPENSATION -- 1996 Stock Option Plan." As of August 31, 1996, the Company
     had not granted any  options to purchase  shares of Common  Stock under its
     1996 Stock Option Plan.
(3)  Assumes no exercise of the  Over-Allotment  Option or the  Representative's
     Option. The issuance of any such shares would proportionately  decrease the
     respective percentages set forth.
(4)  All of these  holders  have an address at c/o the  Company,  150  Louisiana
     N.E., Albuquerque, NM 87108.
(5)  Includes  445,843 shares held by Mr.  Bowlin's wife and 171,332 shares held
     by each of his two minor daughters.
(6)  Includes 73,006 shares held by Mr. Bess' wife and 19,623 shares held by Mr.
     Bess' minor daughter.
(7)  All of such 44,099  shares are held by Mr. Van  Tongeren  jointly  with his
     wife.
(8)  Includes  841,890 shares held by Mrs.  Bowlin's  husband and 171,332 shares
     held by each of her two minor daughters.
    
                                       37
<PAGE>
                          DESCRIPTION OF SECURITIES

COMMON STOCK

   Holders of shares of Common  Stock are  entitled to one vote per share on all
matters to be voted on by stockholders and do not have cumulative voting rights.
As of August 31, 1996, there were 3,383,385 shares of Common Stock  outstanding,
held by 20 record  holders.  Subject to the  rights of  holders  of  outstanding
shares of Preferred  Stock,  if any, the holders of Common Stock are entitled to
receive  such  dividends,  if any, as may be  declared  from time to time by the
Board of Directors in its discretion from funds legally available therefor,  and
upon liquidation,  dissolution, or winding up are entitled to receive all assets
available  for  distribution  to  the  stockholders.  The  Common  Stock  has no
preemptive or other  subscription  rights, and there are no conversion rights or
redemption or sinking fund  provisions  with respect to such shares.  All of the
outstanding  shares of Common Stock are, and the shares of Common Stock  offered
hereby will be upon completion of the Offering, fully paid and nonassessable.

PREFERRED STOCK

   The Board of Directors,  without any vote or action of the stockholders,  has
the authority to issue up to 10,000,000 shares of Preferred Stock in one or more
series  and  to  fix  the  rights,  preferences,   privileges,   qualifications,
limitations and restrictions thereof,  including dividend rights, conversion and
voting rights, terms of redemption,  redemption prices,  liquidation preferences
and the  number of shares  constituting  any series or the  designation  of such
series.  The  issuance  of  preferred  stock may have the  effect  of  delaying,
deterring  or  preventing  a change in  control  of the  Company.  Further,  the
issuance of  Preferred  Stock with voting and  conversion  rights may  adversely
affect the voting power of the holders of Common  Stock,  including  the loss of
voting  control to others.  The Company has no present plans to issue any shares
of Preferred Stock.

REPRESENTATIVE'S OPTION; REGISTRATION RIGHTS

   Concurrently  with the  closing of the  Offering,  the  Company  will issue a
five-year  non-redeemable option (the "Representative's  Option") to purchase up
to 123,250  shares of Common Stock at an exercise  price per share equal to 120%
of the initial public offering price of the Common Stock.  The  Representative's
Option  is  to  be  issued  to HD  Brous  &  Co.,  Inc.  (the  "Representative")
individually and not in its capacity as the Representative. The Representative's
Option may be exercised,  in part or whole,  at any time beginning one year from
the effective date (the "Effective Date") of the Registration Statement of which
this Prospectus forms a part. The Representative's  Option terminates five years
from  the  date of  issuance,  and may not be  transferred,  sold,  assigned  or
hypothecated  for one year from the Effective  Date,  subject to certain limited
exceptions.  Any exercise of the  Representative's  Option by the Representative
may  result  in  dilution  of the  interests  in the  Company  of  then  present
stockholders,  hinder  efforts by the Company to arrange  future  financings  on
behalf of the  Company  and have an adverse  effect on the  market  price of the
Company's Common Stock. The Representative's  Option provides for certain demand
and  "piggyback"  registration  rights with respect to the  securities  issuable
thereunder. See "UNDERWRITING."

CERTAIN CHARTER AND BY-LAW PROVISIONS

   The  Company's  Articles of  Incorporation  and  By-laws  contain a number of
provisions  relating to  corporate  governance  and the rights of  stockholders.
These provisions: (i) establish a classified Board of Directors; (ii) permit the
removal  of  Directors  only for cause and only by vote of  stockholders  owning
two-thirds  of the voting power of the Company;  (iii) impose  conditions on the
ability of stockholders to nominate  persons for the position of Director;  (iv)
prohibit stockholders from calling special meetings; and (v) require the consent
of the Board of  Directors or the  "disinterested"  members  thereof  and/or the
affirmative  vote of two-thirds of the Company's  voting stock,  excluding stock
owned by interested  stockholders,  to effect certain business combinations with
interested  stockholders.   An  interested  stockholder  for  purposes  of  this
provision   means  a  person  who,   together  with  affiliates  or  associates,
beneficially  owns, or beneficially  owned within the preceding two-year period,
10% or more of the Company's combined
                                       38
<PAGE>
voting power. For purposes of these provisions,  at August 31, 1996, four of the
Company's stockholders were deemed to be interested stockholders. The provisions
included in the Company's  Articles of Incorporation  and certain  provisions in
the  By-laws  may not be amended or repealed  without  the  affirmative  vote of
two-thirds  of the  Company's  voting  stock,  excluding,  with  respect  to the
business  combination  provision,  stock owned by interested  stockholders.  See
"EXECUTIVE COMPENSATION" for a discussion of certain indemnification  provisions
included in the Articles of Incorporation and By-laws.

   The  Company  believes  that  these  provisions  promote  the  stability  and
continuity of the Board of Directors of the Company and assure that stockholders
will  receive  adequate  notice of and an  opportunity  to  consider  actions by
stockholders that could materially affect the Company. However, these provisions
could  have the  effect  of  deterring  unsolicited  takeovers  or  delaying  or
preventing   changes  in  control  or  management  of  the  Company,   including
transactions in which  stockholders  might otherwise receive a premium for their
shares over then-current market prices. In addition,  these provisions may limit
the ability of stockholders to approve  transactions that they may deem to be in
their best interest.

TRANSFER AGENT

   The Transfer Agent for the Common Stock is Norwest Bank Minnesota,  N.A., 161
North  Concord  Exchange  Street,  P.O.  Box 738,  South Saint  Paul,  Minnesota
55075-0738.

                                 UNDERWRITING

   Subject  to the terms  and  conditions  of the  Underwriting  Agreement,  the
underwriters named below (the  "Underwriters")  for whom HD Brous & Co., Inc. is
acting as  Representative,  have severally  agreed to purchase from the Company,
and the Company has agreed to sell to the Underwriters, the respective number of
shares of Common Stock set forth opposite each Underwriter's name below:

                                                                      Number Of
Underwriter                                                            Shares
- -----------                                                         -----------
HD Brous & Co., Inc. ...............................................

                                                                    -----------
     Total ......................................................... 1,450,000
                                                                    ===========

   The  Underwriting  Agreement  provides  that the  obligations  of the several
Underwriters  thereunder are subject to certain conditions precedent,  including
the absence of any material  adverse  change in the  Company's  business and the
receipt of certain  certificates,  opinions and letters from the Company and its
counsel and the Company's independent  certified public accountants.  The nature
of the Underwriters' obligations is such that they are committed to purchase and
pay for all the shares of Common Stock if any are  purchased  (exclusive  of the
shares of Common Stock subject to the Over-Allotment Option described below).

   The  Company has been  advised by the  Representative  that the  Underwriters
propose  to offer the  shares  of Common  Stock  directly  to the  public at the
initial public offering price set forth on the cover page of this Prospectus and
to certain securities dealers at such price less a concession not in excess of $
per share.  The  Underwriters  may allow,  and selected  dealers may reallow,  a
discount not in excess of $            per share to certain brokers and dealers.
After the initial public  offering of the shares,  the public offering price and
selling  terms may be  changed  by the  Representative.  No change in such terms
shall  change the amount of  proceeds to be received by the Company as set forth
on the cover page of this Prospectus.

   
   The  Company  has granted an option to the  Underwriters,  exercisable  for a
period  of 30 days  after  the date of this  Prospectus,  to  purchase  up to an
additional  217,500  shares of Common  Stock  solely for the purpose of covering
over-allotments  in the sale of  1,450,000  shares  of  Common  Stock  initially
offered
    
                                       39
<PAGE>
hereby.  To the extent that the option is exercised,  the  Underwriters  will be
committed,  subject to certain conditions,  to purchase the additional shares of
Common  Stock in  approximately  the same  proportion  as set forth in the above
table and to offer such additional shares of Common Stock to the public,  all at
the same  prices  and on the same  terms as those  applicable  to the  shares of
Common Stock initially offered hereby.

   The Company has  agreed,  upon  completion  of the  Offering,  to sell to the
Representative,  individually and not in its capacity as  Representative  of the
Underwriters,  for an aggregate price of $100, a five-year non-redeemable option
to  purchase  up to  123,250  shares  of  Common  Stock  (the  "Representative's
Option"). The Representative's Option will be exercisable at any time during the
four-year   period   commencing  one  year  after  the  Effective  Date  of  the
Registration  Statement of which this  Prospectus is a part at an exercise price
per  share  equal  to  120%  of  the  initial   public   offering   price.   The
Representative's  Option is not  transferable  for the one-year period following
the Effective Date, subject only to certain limited  exceptions.  If the Company
files a  registration  statement  under the  provisions  of the  Securities  Act
relating to an offering of securities at any time during the  seven-year  period
following the Effective Date, the holders of the Representative's  Option or the
underlying  securities will have the right,  subject to certain  conditions,  to
include in such registration statement, at the Company's expense, all or part of
the Common Stock underlying the Representative's  Option.  Additionally,  at any
time after the  one-year  period  following  the  Effective  Date and within the
following  four-year  period,  the  Representative  may  require  the Company to
register or qualify for sale the issued  Common  Stock or issuable  Common Stock
underlying the Representative's Option up to two times, one of which shall be at
the  Company's  expense.  The  number of shares of Common  Stock  covered by the
Representative's Option and the exercise price thereof are subject to adjustment
upon certain events to prevent dilution.

   For the  term of the  Representative's  Option,  the  holders  will  have the
opportunity  to profit from a rise in the market price of the  Company's  Common
Stock  above the  exercise  price of the  Representative's  Option.  Any  profit
realized  by the  holders  upon the sale of the  Representative's  Option or the
securities   issuable   thereunder   may  be  deemed   additional   underwriting
compensation. If the Representative's Option is exercised, the voting and equity
interests of the Company's  stockholders  will be diluted.  The Company may find
that the terms on which it could  obtain  additional  capital  may be  adversely
affected while the Representative's Option remains outstanding.

   The Company has agreed to pay the  Representative a  non-accountable  expense
allowance  equal to 0.25% of the aggregate  public  offering price of the Common
Stock, including Common Stock sold pursuant to the Over-Allotment Option, if and
to the extent it is  exercised,  of which the sum of $10,000 has been paid.  The
Representative's  expenses  in  excess  of such  allowance  will be borne by the
Representative.  To the extent that the expenses of the  Representative are less
than the  non-accountable  expense  allowance,  the  excess  may be deemed to be
compensation to the Representative.

   The Underwriting  Agreement also (i) obligates the Company and its Affiliates
(as defined therein),  for a two-year period, to advise the  Representatives  of
any  intention  to  publicly  offer  or  privately  place  any of the  Company's
securities  and (ii)  grants to the  Representative  a  two-year  right of first
refusal to participate, as the managing underwriter,  co-managing underwriter or
placement  agent, on terms  available to the Company from others,  in any public
offering or private placement of the Company's securities.

   The  Underwriting  Agreement  provides  that the Company will  indemnify  the
Underwriters and their controlling persons against certain liabilities under the
Securities  Act or will  contribute  to  payments  the  Underwriters  and  their
controlling persons may be requested to make in respect thereof. The Company has
been advised that, in the opinion of the  Commission,  such  indemnification  is
against  public  policy as expressed in the  Securities  Act and is,  therefore,
unenforceable.

   The Company,  its  officers,  directors  and certain  stockholders  have each
agreed not to offer or sell any of the Company's  securities for a period of 180
days from the date of this Prospectus,  without the prior written consent of the
Representative.

   The price at which the shares of Common Stock are being offered to the public
has been determined by negotiation  between the Company and the  Representative.
Among the factors  considered in determining  the price of the Common Stock were
the Company's current financial condition and prospects and
                                       40
<PAGE>
   
the general  condition of the securities  markets.  However,  the initial public
offering price of the Common Stock does not necessarily bear any relationship to
the Company's assets, book value, earnings or any other established criterion of
value.
    

   The  foregoing is a brief summary of certain  provisions of the  Underwriting
Agreement  and  Representative's  Option  and does not  purport to be a complete
statement of its terms and conditions.  A copy of the Underwriting Agreement and
Representative's  Option  are on file with the  Commission  as  exhibits  to the
Registration  Statement of which this  Prospectus  forms a part. See "ADDITIONAL
INFORMATION." 

   The  Company  has  executed  a  consulting   agreement  with  Miller  Capital
Corporation  ("Miller") dated as of April 26, 1996.  Pursuant to this agreement,
Miller agreed to review the Company's business plan and corporate structure and,
based upon such review,  provide consultation services for purposes of assisting
the Company in connection with an initial public offering.  Under the agreement,
the  Company has issued to Miller  98,537  shares of Common  Stock for  services
rendered  by  Miller,  and  agreed to pay  Miller a fee equal to 3% of the gross
proceeds of the Offering.  Thus,  assuming an initial  public  offering price of
$9.00 per share, upon closing of the Offering,  the Company will be obligated to
pay Miller $391,500,  or $450,225 if the  Over-Allotment  Option is exercised in
full.  In  addition,  the Company has agreed to retain  Miller as its  exclusive
investor  relations advisor for the twelve month period commencing upon the date
of this  Prospectus  for a fee of $5,500 per month.  The agreement also requires
the  Company  and Miller to  indemnify  each  other  against  certain  customary
liabilities.

                                LEGAL MATTERS

   
    Certain legal matters will be passed upon for the Company by Squire, Sanders
& Dempsey L.L.P., of Phoenix, Arizona. Certain legal matters will be passed upon
for the Underwriters by Snell & Wilmer L.L.P. of Phoenix, Arizona.
    

                                   EXPERTS

   The Consolidated Financial Statements of the Company as of and for the twelve
month  period  ended  January  31,  1996 have been  included  herein  and in the
Registration  Statement  in reliance  upon the report of KPMG Peat  Marwick LLP,
independent  certified public accountants,  appearing elsewhere herein, and upon
the authority of said firm as experts in accounting and auditing.

   The Consolidated Financial Statements of the Company as of and for the twelve
month  period  ended  January  31,  1995 have been  included  herein  and in the
Registration Statement in reliance upon the report of Ricci & Ricci, independent
certified public accountants, appearing elsewhere herein, and upon the authority
of said firm as experts in accounting and auditing.

                CHANGES IN REGISTRANT'S CERTIFYING ACCOUNTANTS

   The Company has engaged KPMG Peat Marwick LLP as its independent auditors for
the fiscal year ended  January  31, 1996 and the fiscal year ending  January 31,
1997,  to replace the firm of Arthur  Andersen  LLP,  which was dismissed as the
Company's  independent  auditors  effective as of August 19, 1996. The report of
Arthur  Andersen LLP on the Company's  financial  statements for the past fiscal
year did not contain an adverse financial opinion or a disclaimer of opinion and
was not  qualified or modified as to  uncertainty,  audit scope,  or  accounting
principles.  In connection with the audit of the Company's financial  statements
for the fiscal year ended January 31, 1996, and in subsequent  interim  periods,
there  were  no  disagreements  with  Arthur  Andersen  LLP  on any  matters  of
accounting  principles or practices,  financial statement disclosure or auditing
scope  and  procedure  which,  if not  resolved  to the  satisfaction  of Arthur
Andersen  LLP,  would have caused Arthur  Andersen LLP to make  reference to the
matter in their  report.  The  Company has  authorized  Arthur  Andersen  LLP to
respond fully to any inquiries from KPMG Peat Marwick LLP. The Company requested
Arthur Andersen LLP to furnish it a letter  addressed to the Commission  stating
whether it agrees with the above statements. A copy of that letter, dated
                                       41
<PAGE>
   
September  12,  1996,  is on file with the  Commission  as  Exhibit  16.1 to the
Registration  Statement of which this  Prospectus  forms a part. See "ADDITIONAL
INFORMATION." The consolidated financial statements as of and for the year ended
January 31, 1996 audited by KPMG Peat  Marwick LLP  reflected no change from the
consolidated  financial  statements  audited  by Arthur  Andersen  LLP in travel
center operations gross sales, outdoor advertising  operations gross income, net
income or total stockholders' equity.     

   The Company engaged Arthur  Andersen LLP as its independent  auditors for the
fiscal year ended  January 31, 1996 to replace the firm of Ricci & Ricci,  which
was dismissed as the Company's independent auditors at the same time. The report
of Ricci & Ricci for the fiscal  year ended  January 31, 1995 did not contain an
adverse  financial  opinion or a disclaimer  of opinion and was not qualified or
modified as to uncertainty, audit scope, or accounting principles. In connection
with the audit of the Company's  financial  statements for the fiscal year ended
January 31, 1995, and in subsequent interim periods, there were no disagreements
with  Ricci & Ricci  on any  matters  of  accounting  principles  or  practices,
financial  statement  disclosure or auditing scope and procedure  which,  if not
resolved to the  satisfaction of Ricci & Ricci,  would have caused Ricci & Ricci
to make reference to the matter in their report.  The Company authorized Ricci &
Ricci to respond  fully to any inquiries  from Arthur  Andersen LLP. The Company
requested  Ricci & Ricci to  furnish  it a letter  addressed  to the  Commission
stating  whether it agrees  with the above  statements.  A copy of that  letter,
dated  September 25, 1996, is on file with the Commission as Exhibit 16.2 to the
Registration  Statement of which this  Prospectus  forms a part. See "ADDITIONAL
INFORMATION."

                            ADDITIONAL INFORMATION

   The Company has filed with the  Commission a  Registration  Statement on Form
SB-2 under the Securities  Act with respect to the Common Stock offered  hereby.
This Prospectus  constitutes a part of the  Registration  Statement and does not
contain all of the  information  set forth therein and in the exhibits  thereto,
certain  portions  of which  have been  omitted  as  permitted  by the rules and
regulations  of the  Commission.  For further  information  with  respect to the
Company and the Common Stock  offered  hereby,  reference is hereby made to such
Registration Statement and exhibits.  Statements contained in this Prospectus as
to the  contents  of any  document  are  not  necessarily  complete  and in each
instance  are  qualified  in  their  entirety  by  reference  to the copy of the
appropriate document filed with the Commission.

   The Registration  Statement and the reports and other information to be filed
by the Company following the Offering in accordance with the Exchange Act can be
inspected  and copied at the  principal  office of the  Commission at Room 1024,
Judiciary  Plaza,  450 Fifth Street,  N.W.,  Washington,  D.C. 20549, and at the
following regional offices of the Commission: 7 World Trade Center, New York, NY
10048 and Citicorp  Center,  500 West Madison Street,  Suite 1400,  Chicago,  IL
60601.  Copies of such  materials  may be  obtained  from the  Public  Reference
Section of the  Commission  at its principal  office at 450 Fifth Street,  N.W.,
Washington,  D.C. 20549,  upon payment of the fees prescribed by the Commission.
In  addition,  the  Commission  maintains a web site  (http://www.sec.gov)  that
contains  reports,  proxy  and  information  statements  and  other  information
regarding  registrants,  such as the Company,  that file electronically with the
Commission.

   The  Company  intends  to  provide  its  stockholders   with  annual  reports
containing  financial  statements audited by independent  auditors and quarterly
reports for the first three fiscal  quarters of each year  containing  unaudited
summary consolidated financial information.
                                       42
<PAGE>
                   INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

   This Index relates to the consolidated financial statements set forth in this
Prospectus of BOWLIN  Outdoor  Advertising & Travel  Centers  Incorporated,  and
subsidiaries.

                                                                        Page
                                                                        -----
Independent Auditors' Report of KPMG Peat Marwick LLP  ................. F-2
Independent Auditors' Report of Ricci & Ricci  ......................... F-3
Consolidated Financial Statements
     Consolidated Balance Sheets ....................................... F-4
     Consolidated Statements of Income ................................. F-5
     Consolidated Statements of Stockholders' Equity  .................. F-6
     Consolidated Statements of Cash Flows ............................. F-7
Notes to Consolidated Financial Statements ............................. F-8
                                       F-1
<PAGE>
                          INDEPENDENT AUDITORS' REPORT

The Board of Directors
BOWLIN Outdoor Advertising
& Travel Centers Incorporated:

We have audited the  accompanying  consolidated  balance sheet of BOWLIN Outdoor
Advertising & Travel Centers  Incorporated  and  subsidiaries  as of January 31,
1996, and the related consolidated  statement of income,  stockholders'  equity,
and cash flows for the year then ended. These consolidated  financial statements
are the  responsibility of the Company's  management.  Our  responsibility is to
express an  opinion  on these  consolidated  financial  statements  based on our
audits.

   
We conducted our audit in accordance with generally accepted auditing standards.
Those standards  require that we plan and perform the audit to obtain reasonable
assurance   about  whether  the  financial   statements  are  free  of  material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audit provides a reasonable basis for our opinion.     

In our opinion, the consolidated  financial statements referred to above present
fairly,  in all material  respects,  the  financial  position of BOWLIN  Outdoor
Advertising & Travel Centers  Incorporated  and  subsidiaries  as of January 31,
1996, and the results of their operations and their cash flows for the year then
ended, in conformity with generally accepted  accounting  principles.


                                          KPMG Peat Marwick LLP

Albuquerque, New Mexico
September 9, 1996

                                       F-2
<PAGE>
   
                          INDEPENDENT AUDITORS' REPORT

THE BOARD OF DIRECTORS
BOWLIN OUTDOOR ADVERTISING
& TRAVEL CENTERS INCORPORATED

We  have   audited  the   accompanying   consolidated   statements   of  income,
stockholders'  equity  and cash  flows of BOWLIN  Outdoor  Advertising  & Travel
Centers Incorporated and subsidiaries as of January 31, 1995. These consolidated
financial  statements are the  responsibility of the Company's  management.  Our
responsibility  is  to  express  an  opinion  on  these  consolidated  financial
statements based on our audit.     

We conducted our audit in accordance with generally accepted auditing standards.
Those standards  require that we plan and perform the audit to obtain reasonable
assurance   about  whether  the  financial   statements  are  free  of  material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audit provides a reasonable basis for our opinion.

   
In our opinion, the consolidated  financial statements referred to above present
fairly,  in all material  respects,  the results of operations and cash flows of
BOWLIN Outdoor Advertising & Travel Centers  Incorporated and subsidiaries as of
January 31, 1995 in conformity with generally  accepted  accounting  principles.
    

Ricci & Ricci

Albuquerque, New Mexico
April 5, 1995
                                       F-3
<PAGE>
   
                                    BOWLIN
                     OUTDOOR ADVERTISING & TRAVEL CENTERS
                        INCORPORATED AND SUBSIDIARIES

                         Consolidated Balance Sheets
<TABLE>
<CAPTION>
                                                                                      July 31,
                                                                       January 31,      1996
                                                                          1996      (Unaudited)
                                                                     -------------- ------------
<S>                                                                   <C>            <C>
                               ASSETS
Current assets:
  Cash and cash equivalents ......................................... $ 1,601,830      2,442,530
  Accounts receivable ...............................................     193,982        158,493
  Notes receivable - related parties, current maturities (note 2)  ..      10,012         46,055
  Notes receivable, current maturities (note 2) .....................       2,762         16,432
  Inventories .......................................................   2,403,020      2,345,768
  Prepaid expenses ..................................................     328,576        330,542
  Other current assets ..............................................       6,288         43,583
                                                                       ----------    -----------
    Total current assets ............................................   4,546,470      5,383,403
                                                                       ==========    ===========
Investment and long-term receivables:
  Investment in partnership .........................................      16,259          3,259
  Notes receivable, less current maturities (note 2) ................      12,838         38,242
  Notes receivable - related parties, less current maturities                 --          30,025
    (note 2) ........................................................
                                                                       ----------    -----------
    Total investment and long-term receivables ......................      29,097         71,526
                                                                       ==========    ===========
Property and equipment, net (note 3) ................................   8,910,470      9,072,907
Franchise fees, at cost less accumulated amortization of $97,691       
 in January 1996 and $102,973 (unaudited) in July 1996  .............     111,809        106,527
Deferred registration costs .........................................         --         236,564
                                                                       ----------    -----------
    Total assets .................................................... $13,597,846    14,870,927
                                                                      ===========   ===========
                LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
  Short-term borrowing, bank (note 5) ............................... $   149,000        368,500
  Accounts payable ..................................................   1,177,878        889,333
  Long-term debt, current maturities (note 6) .......................     768,929        639,372
  Accrued liabilities ...............................................     663,762        542,734
  Income taxes payable ..............................................         --         203,480
                                                                       ----------    -----------
    Total current liabilities .......................................   2,759,569      2,643,419
                                                                       ----------    -----------
Long-term debt, less current maturities (note 6) ....................   5,808,503      6,534,459
                                                                       ----------    -----------
    Total liabilities ...............................................   8,568,072      9,177,878
                                                                       ----------    -----------
Minority interest ...................................................     226,591        220,374
                                                                       ----------    -----------
Stockholders' equity:
  Common stock, $.001 par value; authorized 100,000,000 shares;            
  outstanding 3,050,427 shares in January 1996 and 3,383,385
  (unaudited) shares in July 1996 ...................................       3,051          3,384
  Additional paid-in capital ........................................   3,806,220      4,329,783
  Retained earnings .................................................     993,912      1,139,508
                                                                       ----------    -----------
    Total stockholders' equity ......................................   4,803,183      5,472,675
                                                                       ----------    -----------
Commitments and contingencies (note 9)
                                                                       ----------    -----------
    Total liabilities and stockholders' equity ...................... $13,597,846   $14,870,927
                                                                      ===========   ===========
<FN>
          See accompanying notes to consolidated financial statements.
    
</FN>
</TABLE>
                                       F-4
<PAGE>
   
                                    BOWLIN
                     OUTDOOR ADVERTISING & TRAVEL CENTERS
                        INCORPORATED AND SUBSIDIARIES

                      Consolidated Statements Of Income
<TABLE>
<CAPTION>
                                             Years Ended                  Six Months
                                             January 31,                Ended July 31,
                                    ---------------------------- ---------------------------
                                          1995          1996          1995          1996
                                    -------------- ------------- ------------- -------------
                                                                          (unaudited)
<S>                                  <C>             <C>           <C>           <C>
Travel center operations:
  Gross sales ...................... $ 19,798,283    20,467,455    10,801,653    11,207,589
  Less discounts on sales ..........      220,766       292,484       103,398       152,726
                                     ------------    ----------    ----------    ----------
    Net sales ......................   19,577,517    20,174,971    10,698,255    11,054,863
  Cost of goods sold ...............   12,540,560    12,995,314     6,969,494     7,422,274
                                     ------------    ----------    ----------    ----------
    Gross profit ...................    7,036,957     7,179,657     3,728,761     3,632,589
                                     ------------    ----------    ----------    ----------
Outdoor advertising operations:
  Gross income .....................    2,376,415     2,769,713     1,319,118     1,629,391
  Operating costs ..................    1,714,661     2,007,422       933,006     1,030,927
                                     ------------    ----------    ----------    ----------
    Gross profit ...................      661,754       762,291       386,112       598,464
General and administrative expenses    (5,988,485)   (6,407,736)   (3,273,049)   (3,062,759)
Other income .......................      420,256       489,653       283,417       313,981
Depreciation and amortization  .....     (821,164)     (856,608)     (393,872)     (385,027)
                                     ------------    ----------    ----------    ----------
    Operating income ...............    1,309,318     1,167,257       731,369     1,097,248
                                     ------------    ----------    ----------    ----------
Other income (expense):
  Interest income ..................       72,934        85,147        42,340        49,391
  Gain (loss) on equipment sale ....      (82,552)       (4,378)           --        10,392
  Interest expense .................     (536,025)     (611,590)     (278,289)     (332,082)
                                     ------------    ----------    ----------    ----------
    Total other income                   
      (expense), net ...............     (545,643)     (530,821)     (235,949)     (272,299)
                                     ------------    ----------    ----------    ----------
    Income before 
       income taxes ................      763,675       636,436       495,420       824,949

Income taxes (note 7) ..............      294,719       252,817       198,396       329,980
                                     ------------    ----------    ----------    ----------
Net income ......................... $    468,956       383,619       297,024       494,969
                                     ============    ==========    ==========    ==========
Earnings per common and common      
  equivalent share ................. $        .14           .11           .09           .14
                                     ============    ==========    ==========    ==========
<FN>
         See accompanying notes to consolidated financial statements.
</FN>
</TABLE>
    
                                       F-5
<PAGE>
                                     BOWLIN
                      OUTDOOR ADVERTISING & TRAVEL CENTERS
                          INCORPORATED AND SUBSIDIARIES

                 Consolidated Statements of Stockholders' Equity

                  For the years ended January 31, 1995 and 1996
               and the six months ended July 31, 1996 (unaudited)
<TABLE>
<CAPTION>
                                                    Common    Additional
                                          Number     stock,     paid-in    Retained
                                        of shares   at par     capital     earnings      Total
                                        ---------   -------   ----------   --------    ---------
<S>                                     <C>         <C>        <C>           <C>         <C>
   
Balance at January 31, 1994 ..........  2,613,024   $ 2,613    3,119,294       947,191    4,069,098
Net income ...........................        --        --           --        468,956      468,956
Cash dividends on common stock, 
 $.02 per share ......................        --        --           --        (49,536)     (49,536)
Issuance of common stock .............      1,688         2        2,622           --         2,624
Stock dividends issued on common          
 stock and sale of fractional shares .    212,055       212      329,428      (327,915)       1,725
                                        ---------   -------     ---------    ---------   ----------
Balance at January 31, 1995 ..........  2,826,767     2,827    3,451,344     1,038,696    4,492,867
Net income ...........................         --        --           --       383,619      383,619
Cash dividends on common stock,               
 $.02 per share ......................         --        --           --       (60,287)     (60,287)
Stock dividends issued on common          
 stock and sale of fractional shares .    232,522       233      368,937      (368,116)       1,054
Purchase of common stock .............     (8,862)       (9)     (14,061)           --      (14,070)
                                        ---------   -------     ---------    ---------   ----------
Balance at January 31, 1996 ..........  3,050,427     3,051    3,806,220       993,912    4,803,183
Net income (unaudited) ...............         --        --           --       494,969      494,969
Cash dividends on common stock,               
 $.02 per share (unaudited) ..........         --        --           --       (50,600)     (50,600)
Issuance of common stock (unaudited)      141,159       141      221,967            --      222,108
Stock dividends issued on common          
 stock and sale of fractional shares    
 (unaudited) .........................    191,799       192      301,596      (298,773)       3,015
                                        ---------   -------    ---------     ---------   ----------
Balance at July 31, 1996 (unaudited)    3,383,385   $ 3,384    4,329,783     1,139,508    5,472,675
                                        =========   =======    =========     =========   ==========
<FN>                                   
    
         See accompanying notes to consolidated financial statements.
</FN>
</TABLE>
                                       F-6
<PAGE>
                                    BOWLIN
                     OUTDOOR ADVERTISING & TRAVEL CENTERS
                        INCORPORATED AND SUBSIDIARIES

                    Consolidated Statements of Cash Flows
<TABLE>
<CAPTION>
                                                                               Years ended                      Six months
                                                                                January 31,                    ended July 31,
                                                                     ------------------------------      ---------------------------
                                                                         1995             1996             1995             1996
                                                                         ----             ----             ----             ----
                                                                                                                 (unaudited)
<S>                                                                  <C>                <C>              <C>              <C>      
Cash flows from operating activities:
  Net income ...................................................     $   468,956          383,619          297,024          494,969
  Adjustments to reconcile net income to net cash
    provided by operating activities:
      Depreciation and amortization ............................         821,164          856,608          393,872          385,027
      Income from partnership investment .......................            (883)          (1,737)            --               --
      Loss (gain) on sale of equipment .........................          82,552            4,378             --            (10,392)
      Changes in operating assets and liabilities:
      (Increase) decrease in accounts receivable ...............         (21,040)         (65,923)         (11,814)          35,489
      (Increase) decrease in inventories .......................        (131,556)        (379,907)         418,968           57,252
      (Increase) decrease in prepaid expenses ..................         (27,786)         (60,478)          59,115           (1,966)
      Decrease (increase) in other current assets ..............           2,624           (2,101)         (31,809)         (37,295)
      (Decrease) increase in accounts payable ..................         (51,462)         391,524         (123,687)        (288,545)
      (Decrease) increase in accrued liabilities ...............        (215,793)         135,090          116,804         (121,028)
      (Decrease) increase in income taxes payable ..............         (17,859)          (4,997)          41,521          203,480
      Decrease in minority interest ............................         (11,064)         (14,090)          (5,630)          (6,217)
                                                                     -----------      -----------      -----------      -----------
          Net cash provided by operating activities ............         897,853        1,241,986        1,154,364          710,774
                                                                     -----------      -----------      -----------      -----------
  Cash flows from investing activities:
      Capital (contributed to) received from partnership .......          (1,750)            (875)         (12,083)          13,000
      Proceeds from sale/condemnation of assets ................          70,259           24,230             --            153,057
      Purchases of property and equipment ......................      (1,529,934)      (1,494,717)        (552,162)        (684,847)
      Reduction of temporary investments .......................         540,229             --               --               --
      Disbursements on notes receivable ........................         (20,000)            --               --           (106,489)
      Collections on notes receivable ..........................          48,980           18,746            4,255            1,347
                                                                     -----------      -----------      -----------      -----------
          Net cash used in investing activities ................        (892,216)      (1,452,616)        (559,990)        (623,932)
                                                                     -----------      -----------      -----------      -----------
  Cash flows from financing activities:
      Payments on long-term debt ...............................      (1,121,897)        (805,049)        (431,384)      (2,310,370)
      Proceeds from borrowings .................................       1,287,745        1,306,100          449,253        3,126,269
      Disbursements for deferred offering costs ................            --               --               --           (236,564)
      Proceeds from issuance of common stock ...................           2,624             --               --            222,108
      Proceeds from sale of fractional shares of common
         stock sold in conjunction with stock dividend .........           1,725            1,054             --              3,015
      Treasury stock acquisition ...............................            --            (14,070)            --               --
      Dividends paid ...........................................         (49,536)         (60,287)            --            (50,600)
                                                                     -----------      -----------      -----------      -----------
          Net cash provided by financing activities ............         120,661          427,748           17,869          753,858
                                                                     -----------      -----------      -----------      -----------
  Net increase in cash and cash equivalents ....................         126,298          217,118          612,243          840,700
  Cash and cash equivalents at beginning of period .............       1,258,414        1,384,712        1,384,712        1,601,830
                                                                     -----------      -----------      -----------      -----------
  Cash and cash equivalents at end of period ...................     $ 1,384,712        1,601,830        1,996,955        2,442,530
                                                                     ===========      ===========      ===========      ===========
<FN>                                   
         See accompanying notes to consolidated financial statements.
</FN>
</TABLE>
                                       F-7
<PAGE>
   
                                     BOWLIN

                      OUTDOOR ADVERTISING & TRAVEL CENTERS
                          INCORPORATED AND SUBSIDIARIES

                   Notes to Consolidated Financial Statements

                       January 31, 1996 and July 31, 1996
             (Information as of July 31, 1996 and for the six months
                   ended July 31, 1995 and 1996 is unaudited)
    

(1) SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

 (a) Description of Business

   
   BOWLIN Outdoor  Advertising & Travel Centers  Incorporated  and  subsidiaries
(the Company) are located in Albuquerque, New Mexico. On August 28, 1996, BOWLIN
Outdoor Advertising & Travel Centers, Inc. (BOATC) was incorporated in the state
of Nevada.  Pursuant to an agreement and plan of merger effective  September 27,
1996, Bowlin's,  Inc. (BI), which was incorporated in the state of New Mexico on
February  20,  1953,  was  merged  with and into  BOATC.  Under the terms of the
agreement,  BI  shareholders  received 211 of the  Company's  shares for each BI
share.  Accordingly,  the Company issued approximately 3.4 million shares of its
common stock for all the  outstanding  shares of BI stock and all  references to
the number of shares of common stock have been retroactively restated to reflect
the exchange for all periods  presented.  The transaction has been accounted for
in a manner similar to a pooling of interests.
    

   The  Company's   principal  business  activities  include  the  operation  of
full-service  travel  centers  and  restaurants  which offer brand name food and
gasoline  and a unique  variety of  Southwestern  merchandise  to the  traveling
public in the Southwestern United States. In addition to the travel centers, the
Company operates outdoor  billboard  advertising  displays which are situated on
interstate highways, primarily in the Southwestern United States.

   Dragoon Water  Company,  Inc.  (Dragoon),  a majority owned  subsidiary,  was
incorporated  on  December  12, 1962 and  acquired  by the Company in 1986.  The
Company's  primary reason for purchasing  Dragoon was to ensure water  utilities
would be provided to one of its largest retail  locations in Arizona.  (see Note
13) Dragoon's fiscal year end is December 31.

   The Company acquired all of the outstanding stock of another subsidiary,  BMI
Inc. (BMI) in November 1993. BMI's business  activities have  historically  been
the  acquisition  of  inventory in Mexico which has been sold to the Company for
the  purpose of resale in the United  States.  BMI has a January 31 fiscal  year
end.

   Neither Dragoon nor BMI is considered  material to the overall  operations of
the Company.

   The Company  also holds a majority  general  partnership  interest in the Los
Cuatros  Apartments  Limited  Partnership (Los Cuatros)  together with a limited
partnership  interest.  The partnership owns and leases an apartment  complex in
Las Cruces,  New Mexico.  The  partnership  was formed in January 1991 and has a
December 31 fiscal year end. 

   
 (b) Use of Estimates
    
   Management  of the Company  has made a number of  estimates  and  assumptions
relating  to the  reporting  of assets and  liabilities  and the  disclosure  of
contingent  assets and  liabilities  to prepare  these  financial  statements in
conformity with generally accepted accounting  principles.  Actual results could
differ significantly from those estimates. 

   
 (c) Principles of Consolidation

   The accompanying  consolidated  financial  statements include the accounts of
the Company, its wholly owned subsidiary BMI and its majority owned subsidiaries
Dragoon and Los Cuatros. Equity interests of Dragoon and Los Cuatros not held by
the Company are  reflected as minority  interest in the  accompanying  financial
statements.  All material  intercompany  transactions  have been  eliminated  or
disclosure has 
    
                                      F-8
<PAGE>
                                     BOWLIN

                      OUTDOOR ADVERTISING & TRAVEL CENTERS
                          INCORPORATED AND SUBSIDIARIES

            Notes to Consolidated Financial Statements -- (Continued)

   
been made of the effect of intervening events from December 31 to January 31, if
any, related to the differing fiscal year ends for Dragoon and Los Cuatros.  
    
 (d) Cash and Cash Equivalents

   The Company considers all liquid  investments with a maturity of three months
or less when  purchased  to be cash  equivalents.  
   
 (e) Accounts Receivable and Allowance for Doubtful Accounts
    
   Trade  receivables  are stated at face amount with no allowance  for doubtful
accounts.  An allowance  for doubtful  accounts is not  considered  necessary by
management  due to the Company's  history of a relatively  low occurrence of bad
debts. 
   
 (f) Financial Instruments
    
   Statement of Financial  Accounting  Standards No. 107, Disclosures About Fair
Value of Financial Instruments, requires the fair value of financial instruments
be disclosed. The Company's financial instruments are cash and cash equivalents,
accounts receivable, notes receivable, accounts payable, short- term borrowings,
and long-term debt. The carrying amounts of cash and cash equivalents,  accounts
receivable,  notes receivable,  accounts  payable,  short-term  borrowings,  and
long-term debt, approximate fair value. 
   
 (g) Inventories
    
   Inventories  consist primarily of merchandise and gasoline for resale and are
stated at the lower of cost or market value,  with cost being  determined  using
the first-in, first-out (FIFO) method. 
   
 (h) Property and Equipment 
    
   Property  and  equipment  are  carried  at  cost.  Maintenance  and  repairs,
including the  replacement of minor items,  are expensed as incurred,  and major
additions to property and equipment are capitalized.
   
   Depreciation  is provided by the Company using the  straight-line  method for
building  improvements  and  certain  types  of  equipment  and 1.5  and  double
declining balance methods for all other depreciable assets. The estimated useful
lives of the assets range from 10-40 years for buildings and improvements;  3-15
years for  machinery and  equipment;  3-10 years for autos,  trucks,  and mobile
homes; and,  consistent with industry  practices,  15 years for billboards.  

 (i) Franchise Fees
    
   Franchise fees are amortized on a straight-line basis over the shorter of the
life  of the  related  franchise  agreements  or  the  periods  estimated  to be
benefited, ranging from 15-25 years.
   
 (j) Deferred Registration Costs

   The Board of Directors of the Company has  authorized  management  to proceed
with the  registration  of its common stock under the Securities Act of 1933, as
amended.  The net proceeds  from the  offering are expected to be  approximately
$11,386,500.  If  successful,  the  proceeds  will be used  to  retire  existing
long-term  debt,  upgrade  existing  travel  centers and for  general  corporate
purposes  including the acquisition or development of additional  travel centers
and outdoor advertising operations.

   Costs  associated  with this offering have been deferred and will be deducted
from the offering proceeds, if the offering is successful, or charged to results
of operations, if it is unsuccessful. 

 (k) Sales and Cost Recognition

   Sales of  merchandise  are  recognized at the time of sale and the associated
costs of the merchandise are included in cost of sales.  Revenues from rental of
billboard space are accounted for as operating leases     
                                      F-9
<PAGE>
                                     BOWLIN

                      OUTDOOR ADVERTISING & TRAVEL CENTERS
                          INCORPORATED AND SUBSIDIARIES

            Notes to Consolidated Financial Statements -- (Continued)

   
with rental assets recorded at cost less accumulated depreciation;  and the rent
is recorded as income ratably over the life of the lease contract.
    
 (l) Reclassification

   Certain  reclassifications have been made to the 1995 financial statements to
conform to the 1996 presentation.
   
 (m) Earnings Per Common and Common Equivalent Share

   Earnings per common and common  equivalent share are computed by dividing net
income by the weighted  average  number of common and common  equivalent  shares
outstanding during the period presented.     

   The  number of shares  used in the  earnings  per share  computations  are as
follows:
   
<TABLE>
<CAPTION>
                                                                   Years ended January 31,               Six Months ended July 31,
                                                               -----------------------------           ----------------------------
                                                                 1995                1996                1995               1996
                                                                 ----                ----                ----               ----
                                                                                                                (unaudited)
<S>                                                            <C>                 <C>                 <C>                 <C>      
Weighted average common and common
   equivalent shares outstanding ...................           3,365,959           3,363,683           3,367,568           3,433,939
                                                               =========           =========           =========           =========
</TABLE>

   The number of weighted  average  shares  outstanding  has been  retroactively
restated  to reflect  stock  dividends  awarded by the  Company  for all periods
presented.  Additionally, in accordance with SEC regulations, stock issued after
July 31, 1995 has been treated as  outstanding  for all periods  presented.     

 (n) Unaudited Interim Financial Statements 

   The  unaudited   interim  financial   statements   include  all  adjustments,
consisting  of normal  recurring  adjustments,  which  are,  in the  opinion  of
management,  necessary for a fair presentation of the financial position and the
results of operations of the Company.

(2) NOTES RECEIVABLE

   Notes receivable consist of the following:
   
<TABLE>
<CAPTION>
                                                                           January 31, 1996     July 31, 1996
                                                                           ----------------     --------------
                                                                                                  (unaudited)
<S>                                                                             <C>                  <C>   
Related parties:
  Stockholder, due April 1997 plus interest at 7%, unsecured ............       $10,012              10,012
  Employees, annual installments totaling $10,008 plus interest
    at 10%, mature April 2000, unsecured ................................          --                66,068
                                                                                -------             -------
                                                                                 10,012              76,080
  Less current maturities ...............................................        10,012              46,055
                                                                                -------             -------
                                                                                $  --                30,075
                                                                                =======             =======
Other:
  Due from individuals and entities, monthly installments
    totaling $665, interest at 10%, maturities from March 1998 to
    October 2000, certain notes secured by land .........................       $15,600              54,674
  Less current maturities ...............................................         2,762              16,432
                                                                                -------             -------
                                                                                $12,838              38,242
                                                                                =======             =======
</TABLE>
    
                                      F-10
<PAGE>
                                     BOWLIN

                      OUTDOOR ADVERTISING & TRAVEL CENTERS
                          INCORPORATED AND SUBSIDIARIES

            Notes to Consolidated Financial Statements -- (Continued)


(3) PROPERTY AND EQUIPMENT

   Property and equipment consist of the following:

   
                                                January 31, 1996   July 31, 1996
                                                ----------------   -------------
                                                                     (unaudited)
Land .......................................       $ 2,020,130        1,896,129
Buildings and improvements .................         6,892,891        6,851,834
Machinery and equipment ....................         4,110,231        4,483,608
Autos, trucks and mobile homes .............         1,517,111        1,553,756
Billboards on operating leases .............         3,696,682        3,953,538
Billboards .................................           774,349          774,349
                                                   -----------      -----------
    Subtotal, at cost ......................        19,011,394       19,513,214
Less accumulated depreciation ..............        10,287,215       10,662,607
Construction in progress ...................           186,291          222,300
                                                   -----------      -----------
    Total property and equipment ...........       $ 8,910,470        9,072,907
                                                   ===========      ===========

   During the six months ended July 31, 1996, the Company  determined the actual
lives for  approximately  $467,000 of equipment were  generally  longer than the
estimated  useful  lives  previously   established  for  depreciation  purposes.
Therefore, effective February 1, 1996, the Company extended the estimated useful
lives of those assets,  which are depreciated  using the  straight-line  method,
from 5 years to 15 years.  The  effect of this  change  in  accounting  estimate
reduced  depreciation  expense for the six months ended July 31, 1996 by $32,100
(unaudited) and increased net income by $19,260  (unaudited)  ($.006 per share).
    

(4) BILLBOARD RENTAL INCOME

   Included in property and equipment in the consolidated  balance sheets of the
Company are  billboards on operating  leases.  The  billboards  are owned by the
Company and the advertising space is leased to others. See Note 9 regarding land
leased from others by the Company for billboard use.

   Minimum future rentals to be received on  noncancelable  billboard leases are
as follows:


                    1997 ..................       $1,277,494
                    1998 ..................        1,520,943
                    1999 ..................          258,191
                    2000 ..................           20,164
                    2001 ..................           38,862
                                                  ----------
                        Total .............       $3,115,654
                                                  ==========


                                      F-11
<PAGE>
                                     BOWLIN

                      OUTDOOR ADVERTISING & TRAVEL CENTERS
                          INCORPORATED AND SUBSIDIARIES

            Notes to Consolidated Financial Statements -- (Continued)


(5) SHORT-TERM BORROWING, BANK

   Short-term borrowing, bank is as follows:
<TABLE>
<CAPTION>
                                                                                     January 31, 1996     July 31, 1996
                                                                                     ----------------     -------------
                                                                                                             (unaudited)
<S>                                                                                        <C>                 <C>    
$150,000 line of credit with bank, variable interest payable monthly at
   prime rate plus 1% (9.25% at January 31, 1996),
   balance due June 1997; unsecured ..............................................         $149,000            100,000
$1,000,000 line of credit with bank, variable interest payable monthly,
   at prime rate plus 1% (9.25% at July 31, 1996),
   balance due June 1997; unsecured ..............................................             --              268,500
                                                                                           --------           --------
     Total short-term borrowing, bank ............................................         $149,000            368,500
                                                                                           ========           ========
</TABLE>

   The  average  balance  outstanding  on the lines of credit was  approximately
$114,000  during the fiscal year ended  January 31,  1996.  The highest  balance
outstanding  during the same period was $149,000 and the average  interest  rate
for outstanding borrowings was 9.75 percent.

   
   The  average  balance  outstanding  on the lines of credit was  approximately
$258,750  (unaudited)  during the six months  ended July 31,  1996.  The highest
balance  outstanding  during the same period was  $368,500  (unaudited)  and the
average interest rate for outstanding borrowings was 9.25 percent.
    
                                      F-12
<PAGE>
                                     BOWLIN

                      OUTDOOR ADVERTISING & TRAVEL CENTERS
                          INCORPORATED AND SUBSIDIARIES

            Notes to Consolidated Financial Statements -- (Continued)

(6) LONG-TERM DEBT

   Long-term debt is as follows:
<TABLE>
<CAPTION>
   
                                                                                January 31, 1996     July 31, 1996
                                                                                ----------------     -------------
                                                                                                       (unaudited)
<S>                                                                                 <C>                   <C>      
Due bank, maturity June 2000, variable interest at prime plus 1%
   (9.5% at January 31, 1996), monthly installments of $28,831,
   secured by buildings, equipment, billboards and inventories .................    $1,356,921                 --
Due bank, maturity February 2003, variable interest at base
   lending rate (9.25% at July 31, 1996), monthly installments of
   $21,724, secured by mortgage and deed of trust ..............................          --              1,643,460
Due bank, maturity February 2003, variable interest at base
   lending rate (9.25% at July 31, 1996), monthly installments of
   $16,252, secured by billboards ..............................................          --                956,231
Due bank, maturity January 2000, variable interest at index rate
   (8.75% at January 31, 1996), monthly installments of $7,446,
   secured by buildings and equipment ..........................................       785,903              775,604
Due bank, maturity January 2000, variable interest at index rate
   plus .5 (9.25% at January 31, 1996), monthly installments of
   $8,614, secured by buildings and equipment ..................................       866,370              854,969
Due banks and other financing companies, with maturity dates
   ranging from 1996 to 2002. Most bear interest at adjustable
   rates ranging from 8.75% to 10.75%, with certain fixed rate
   notes ranging from 8% to 10%. Monthly payments totaling
   $26,323. Secured by land, buildings, equipment, billboard,
   inventories, and a mortgage note ............................................     1,845,497            1,546,618
Due individuals, various payment schedules with maturity dates
   ranging from 1996 to 2004, including interest ranging from 8%
   to 12%. Monthly payments totaling $9,004. Secured by land,
   buildings, and billboards ...................................................       996,013              852,805
Due stockholders and related individuals, various payment
   schedules, including interest ranging from 10% to 12%. Monthly
   payments totaling $13,969. The notes are partially secured by
   land and buildings ..........................................................       559,981              515,786
Due individual by Dragoon, ten annual payments through fiscal
   1997 computed as 10% of gross annual revenue from selected
   water sales. In April 1996, the unpaid balance was transferred
   to a contribution in aid of construction of a subsidiary ....................       123,933                 --
Other ..........................................................................        42,814               28,358
                                                                                    ----------           ----------
                                                                                     6,577,432            7,173,831
Less current maturities ........................................................       768,929              639,372
                                                                                    ----------           ----------
                                                                                    $5,808,503            6,534,459
                                                                                    ==========           ==========
</TABLE>
    
   Future maturities of long-term debt are as follows:

                    1997 ......................   $  768,929
                    1998 ......................      760,563
                    1999 ......................      594,585
                    2000 ......................      562,181
                    2001 ......................    2,132,986
                    Thereafter ................    1,758,188
                                                  ----------
                        Total .................   $6,577,432
                                                  ==========

                                      F-13
<PAGE>
                                     BOWLIN

                      OUTDOOR ADVERTISING & TRAVEL CENTERS
                          INCORPORATED AND SUBSIDIARIES

            Notes to Consolidated Financial Statements -- (Continued)

   
   Due  banks and other  financing  companies  includes  a note  payable  of Los
Cuatros which has an  outstanding  balance as of January 31, 1996 of $1,117,958,
and matured  August 1, 1996.  Subsequent  to year end,  the Company  completed a
refinancing  of the note payable and,  therefore,  it is not included in current
maturities of long-term debt. The new note payable has an outstanding  principal
balance of $1,096,500 at a fixed rate of 8.125 percent and matures in 2031.     

(7) INCOME TAXES

   Income tax from continuing operations consists of the following:

                                                     January 31,
                                               -----------------------
                                                 1995             1996
                                                 ----             ----
          Federal income taxes .........       $249,322        214,780
          State income taxes ...........         45,397         38,037
                                               --------       --------
                                               $294,719        252,817
                                               ========       ========

   Financial  statement income and income for tax purposes  closely  approximate
each other with immaterial temporary differences;  therefore,  no deferred taxes
are included in the consolidated balance sheets.

   Income tax expense  differed  from the amounts  computed by applying the U.S.
federal  income  tax  rate  of 34  percent  to  pretax  income  from  continuing
operations as a result of the following factors:

                                                              January 31,
                                                        --------------------
                                                          1995        1996
                                                          ----        ----
     Computed "expected" tax ........................   $259,650    216,388
     State income taxes, net of federal tax benefit .     29,962     25,104
     Other ..........................................      5,107     11,325
                                                        --------   --------
         Total ......................................   $294,719    252,817
                                                        ========   ========

   The  Company  acquired  Dragoon in 1986.  Dragoon  had a net  operating  loss
carryforward  of $38,301  which  expired  December  31,  1995.  The original net
operating loss arose in 1980 prior to acquisition by the Company.  Dragoon files
a separate  tax return from the Company and the net  operating  loss  applied to
that tax return.

(8) PROFIT SHARING PLAN

   The Company  maintains a qualified defined  contribution  profit sharing plan
that covers  substantially all employees.  The plan year end is December 31. The
elected salary reduction is subject to limits as defined by the Internal Revenue
Code. The Company provides a matching contribution and additional  discretionary
contributions  as determined by resolution of the Board of Directors.  Legal and
accounting  expenses  related to the plan are  absorbed  by the Company and were
approximately $1,500 and $8,250 for fiscal 1995 and 1996, respectively. Prior to
fiscal 1996,  the  Company's  profit  sharing plan was self-  administered.  The
Company  contributed  $84,926  to the  profit  sharing  plan in fiscal  1995 and
$84,845 in fiscal 1996.

(9) COMMITMENTS AND CONTINGENCIES

   The  Company  leases  land at  several  of its  retail  operating  locations.
Included in general and administrative expenses in the accompanying consolidated
statements  of income for the years ended  January 31, 1995 and 1996,  is rental
expense for these land leases of $253,858 and $269,627, respectively.
                                      F-14
<PAGE>
                                     BOWLIN

                      OUTDOOR ADVERTISING & TRAVEL CENTERS
                          INCORPORATED AND SUBSIDIARIES

            Notes to Consolidated Financial Statements -- (Continued)

   The leasing  agreements  for the various  locations  include 5-35 year leases
with remaining  lives on those leases ranging from  approximately  5-25 years at
January 31, 1996. Renewal options vary, with the most extensive  including three
5-year renewal options. Contingent rentals are generally based on percentages of
specified gross  receipts.  Several leases include terms for computation of rent
expense as the greater of a percent of gross receipts or a percent of land value
as defined by the lease.  In most cases,  the Company is responsible for certain
repairs and  maintenance,  insurance,  property taxes or property tax increases,
and utilities.

   Future minimum rental payments under these leases are as follows:

                    1997 ....................       $ 86,576
                    1998 ....................         63,900
                    1999 ....................         54,900
                    2000 ....................         34,100
                    2001 ....................         27,550
                    Thereafter ..............        432,298
                                                    --------
                        Total ...............       $699,324
                                                    ========

   The Company has entered  into  various land  operating  leases for  billboard
space.  These leases require  minimum annual rentals and range from terms of 1-5
years.  Rent expense was  $394,438 and $458,461 for the years ended  January 31,
1995 and 1996, respectively.  At January 31, 1996 and July 31, 1996, the Company
had prepaid on these leases in the amounts of $237,361 and $280,282 (unaudited),
respectively.  See note 4 regarding billboard advertising space leased to others
by the Company.

   Future minimum rental payments under these leases are as follows:

   

                    1997 ...................      $  442,027
                    1998 ...................         277,449
                    1999 ...................         233,354
                    2000 ...................         202,664
                    2001 ...................         151,542
                    Thereafter .............         202,496
                                                  ----------
                        Total ..............      $1,509,532
                                                  ==========

   Effective  October 1, 1995, the Company entered into a Distributor  Franchise
Agreement  with  CITGO  Petroleum  Corporation  to allow  the sale of  petroleum
products under CITGO's  trademark to consumers and  retailers.  The agreement is
effective for three years through  September 30, 1998 and provides for automatic
renewal for successive three year periods.  Under the agreement,  the Company is
required  to purchase a minimum of  1,675,000  gallons  annually  at  prevailing
market rates.  During the year ended January 31, 1996,  purchases by the Company
were in excess of the minimum  requirements  under the agreement and  management
expects  purchases to continue to exceed minimum  requirements  over the life of
the agreement.     
                                      F-15
<PAGE>
                                     BOWLIN

                      OUTDOOR ADVERTISING & TRAVEL CENTERS
                          INCORPORATED AND SUBSIDIARIES

            Notes to Consolidated Financial Statements -- (Continued)

(10) RELATED PARTY TRANSACTIONS (SEE ALSO NOTES 1, 2, 4, 6 AND 9)

   The following  interest  transactions  took place with related parties during
the periods presented as follows:

   
                             Years ended January 31,  Six months ended July 31,
                             -----------------------  -------------------------
                               1995         1996         1995        1996
                               ----         ----         ----        ----
                                                             (unaudited)
Interest income ............ $ 4,900        4,314         --           --
Interest expense ...........  63,000       65,753       32,875       29,313
                             =======      =======      =======      =======

   An  individual  who is an officer and  stockholder  in the Company is also an
officer and stockholder in Stuckey's Corporation  (Stuckey's).  The Company paid
Stuckey's  franchise  fees for four  stores in the amount of $36,618 and $36,612
for January  31, 1995 and 1996,  respectively.  Franchise  fees are  included in
general and administrative expenses on the accompanying  consolidated statements
of income.

   A stockholder of the Company is a 1 percent stockholder in Dragoon.
    

(11) CASH FLOW DISCLOSURES

   Cash paid for interest and income taxes was as follows:

   
                             Years ended January 31,  Six months ended July 31,
                             -----------------------  -------------------------
                                1995          1996       1995         1996
                                ----          ----       ----         ----
                                                              (unaudited)
Interest ...............      $608,104       537,163    332,082       278,289
Income taxes ...........       257,817       315,256    126,500       151,878
                              ========      ========   ========      ========
    

   Supplemental disclosures of noncash investing and financing activities are as
follows:

   The Company finances a significant portion of property and equipment.  During
the  years  ending  January  31,  1995  and  1996,  respectively,  approximately
$1,288,000  and $1,306,000 of additional  long-term  debt was obtained,  most of
which can be directly associated with fixed asset and land acquisitions.  During
the six  months  ended  July 31,  1995  and  1996,  respectively,  approximately
$449,000  (unaudited) and $370,000  (unaudited) of additional long-term debt was
obtained,  most of which can be  directly  associated  with fixed asset and land
acquisitions and expansion of the outdoor advertising division.

   For the year ended January 31, 1995,  the Company  issued  212,055  shares of
stock dividends at approximately  $1.56 per share,  totaling  $327,915.  For the
year  ended  January  31,  1996,  the  Company  issued  232,522  shares of stock
dividends at approximately $1.59 per share, totaling $368,116. The book value of
shares distributed as stock dividends approximates fair market value.

   
   During the six  months  ended  July 31,  1996,  the  Company  issued  191,799
(unaudited) shares of stock dividends at approximately $1.56 per share, totaling
$298,773  (unaudited).  The book value of shares  distributed as stock dividends
approximates fair market value.     
                                      F-16
<PAGE>
                                     BOWLIN

                      OUTDOOR ADVERTISING & TRAVEL CENTERS
                          INCORPORATED AND SUBSIDIARIES

            Notes to Consolidated Financial Statements -- (Continued)

(12) INDUSTRY SEGMENT INFORMATION

   The Company's major  operations are in the retail sale of  merchandise,  food
and gasoline to the traveling  public  (travel  center  operations)  and outdoor
advertising  operations.   Revenue,   operating  income,   identifiable  assets,
depreciation  and  amortization,  and  capital  expenditures  pertaining  to the
industries in which the Company  operates are  presented  below (in thousands of
dollars) for each of the fiscal years ended January 31.
<TABLE>
<CAPTION>
                                                                  Travel            Outdoor
                                                                  center           advertising      Corporate
                                                                operations         operations        and other         Consolidated
                                                                ----------         ----------        ---------         ------------
<S>                                                               <C>                 <C>               <C>               <C>   
   
1995:
   Net sales ..............................................       $19,578             2,376              --               21,954
   Operating income .......................................         1,425               204              (320)             1,309
   Identifiable assets ....................................         5,285             2,424             2,734             10,443
   Depreciation and amortization ..........................           451               252               118                821
   Capital expenditures ...................................           342               556               632              1,530
                                                                  =======           =======           =======            =======
1996:
   Net sales ..............................................       $20,175             2,770              --               22,945
   Operating income .......................................         1,284               158              (275)             1,167
   Identifiable assets ....................................         5,896             2,888             2,723             11,507
   Depreciation and amortization ..........................           434               261               162                857
   Capital expenditures ...................................           576               691               227              1,494
                                                                  =======           =======           =======            =======
</TABLE>

   Other income, representing primarily rental income and sales from crops owned
by the Company. is presented below:

                              Years ended January 31,  Six months ended July 31,
                              -----------------------  -------------------------
                                 1995        1996          1995      1996
                                 ----        ----          ----      ----
                                                             (unaudited)
Rental Income ................   $353         292           156       168
Crop sales ...................     67         109           109       135
Other ........................    --           89            18        11
                                 ----        ----          ----      ----
                                 $420         490           283       314
                                 ====        ====          ====      ====

    
                                                        
(13) SUBSEQUENT EVENTS

   Subsequent to January 31, 1996, the Company entered into a consolidating note
agreement  with a financial  institution.  The new note  agreement  consolidated
approximately  $1,700,000  of the  Company's  existing  debt  and  provides  for
$1,000,000 of new debt.  The new debt is to be used  primarily for the expansion
of the Company's outdoor advertising  operations and continuing  improvements of
existing travel centers. The notes have a variable interest rate of prime plus 1
percent and mature in March 2006 and March 2003, respectively.

   In addition,  the Company  secured a line of credit for  $1,000,000  having a
variable  interest  rate of prime plus 1 percent.  The line matures in June 1997
and is secured by billboards and inventory.

   Subsequent to January 31, 1996, the Company paid in full its  indebtedness to
stockholders and officers of the Company. The balance was approximately $535,000
at the date of  payoff  ($560,000  at  January  31,  1996).  In order to pay its
stockholders  and officers,  the Company secured a note payable with a financial
institution  in the amount of $535,000  with a variable  interest  rate of prime
plus 1 percent. The note matures in February 1997.
                                      F-17
<PAGE>
                                     BOWLIN

                      OUTDOOR ADVERTISING & TRAVEL CENTERS
                          INCORPORATED AND SUBSIDIARIES

            Notes to Consolidated Financial Statements -- (Continued)

   
   On October 1, 1996 the Company sold Dragoon to an unrelated third party.  The
sale agreement provides for the continued  provision of adequate water utilities
to the  Company.  In  conjunction  with the sale the Company  incurred a loss of
approximately $10,000.

   On  September  27,  1996,  the Company  entered  into  employment  contracts,
effective  February 1, 1997, with the President and the Chief Operating  Officer
for salaries totaling  $340,000  annually,  and has additionally  announced that
discretionary bonuses paid to management annually through January 31, 1996, will
not be paid for  fiscal  1997.  The pro  forma  effect of these  changes  in the
compensation  of the  President and the Chief  Operating  Officer are as follows
(unaudited):
<TABLE>
<CAPTION>
                                                                                    Bonus        Salary
                                                                 As reported         paid        Increase        Pro Forma
                                                                 -----------        -----        --------        ---------
<S>                                                              <C>              <C>            <C>            <C>    
Compensation amounts
    Year ended 1/31/96 ..................................        $   478,875        (300,425)       184,000        362,450
    Six months ended 7/31/96 ............................        $    89,225            --           92,000        181,225
                                                                 -----------      ----------     ----------     ----------
Earnings per common and common equivalent
  share
    Year ended 1/31/96 ..................................        $       .11             .05           (.03)           .13
    Six months ended 7/31/96 ............................        $       .14         --                (.02)           .12
                                                                 ----------       ----------     ----------     ----------
</TABLE>

   On September 27, 1996, the Board of Directors of the Company  granted options
to purchase an aggregate of 338,000  shares of Common Stock to 58 employees  and
officers,  and  6,000  shares  to each of its four  non-employee  Directors  and
Director-Nominees,  effective  as of the  closing  date of the  proposed  public
offering of Common Stock.  All of the options granted have an exercise price per
share equal to the initial  public  offering  price and provide for a three-year
vesting period.     
                                      F-18
<PAGE>
              (IMAGE OMITTED: PHOTOS OF REGISTRANT'S TRAVEL CENTERS)
<PAGE>
=============================================  =================================

   
   NO  DEALER,  SALESMAN  OR OTHER  PERSON IS
AUTHORIZED  TO GIVE ANY  INFORMATION  OR MAKE
ANY  REPRESENTATIONS  NOT  CONTAINED  IN THIS
PROSPECTUS  WITH RESPECT TO THE OFFERING MADE                                
HEREBY.  THIS  PROSPECTUS DOES NOT CONSTITUTE                                
AN  OFFER  TO  SELL  ANY  OF  THE  SECURITIES         1,450,000 SHARES OF   
OFFERED HEREBY IN ANY JURISDICTION  WHERE, OR             COMMON STOCK      
TO ANY PERSON TO WHOM, IT IS UNLAWFUL TO MAKE                                
SUCH AN OFFER.  NEITHER THE  DELIVERY OF THIS                                
PROSPECTUS NOR ANY SALE MADE HEREUNDER SHALL,            IMAGE OMITTED      
UNDER    ANY    CIRCUMSTANCES,    CREATE   AN                                
IMPLICATION  THAT THERE HAS BEEN NO CHANGE IN               BOWLIN       
THE  INFORMATION  SET FORTH  HEREIN OR IN THE    OUTDOOR ADVERTISING & TRAVEL
BUSINESS  OF  THE  COMPANY   SINCE  THE  DATE        CENTERS INCORPORATED    
HEREOF.                                                                      
                                                                             
                  ----------                                                 
                                                                             
              TABLE OF CONTENTS                                              
                                                             ----------      
                                                             PROSPECTUS      
                                         Page                ----------      
                                         ----                                
Prospectus Summary ......................   3                                
Risk Factors ............................   7                                
Dividends ...............................  10                                
Dilution ................................  10                                
Use of Proceeds .........................  11                                
Capitalization ..........................  12          HD BROUS & CO., INC.  
Selected Consolidated Financial Data ....  13                                
Management's Discussion and Analysis                                         
 of Financial Condition and Results of                                       
 Operations .............................  15                                
Business ................................  21                      , 1996      
Properties ..............................  29                                
Management ..............................  31                                
Executive Compensation ..................  33
Certain Transactions ....................  36
Principal Stockholders ..................  37
Description of Securities ...............  38
Underwriting ............................  39
Legal Matters ...........................  41
Experts .................................  41
Changes in Registrant's Certifying
 Accountants ............................  41
Additional Information ..................  42
Financial Statements .................... F-1
    

   Until , 1996  (25 days  after  the date of
this   Prospectus),   all  dealers  effecting
transactions  in the  registered  securities,
whether   or  not   participating   in   this
distribution,  may be  required  to deliver a
Prospectus.   This  is  in  addition  to  the
obligation of dealers to deliver a Prospectus
when acting as underwriters  and with respect
to their unsold allotments or subscriptions.
=============================================  =================================
<PAGE>
                             PART II TO FORM SB-2
                  INFORMATION NOT REQUIRED IN THE PROSPECTUS

ITEM 24. INDEMNIFICATION OF DIRECTORS AND OFFICERS.

   Article 12 of the Company's  Articles of  Incorporation  and Article X of the
Company's  By-laws limit, to the fullest extent  permitted by the Nevada General
Corporation  Law, as amended  ("NGCL"),  directors'  personal  liability  to the
Company or its  stockholders  for monetary  damages or breach of fiduciary duty.
Section  78.751 of the NGCL enables a corporation to eliminate or limit personal
liability of members of its board of directors for violations of their fiduciary
duties.  However,  Nevada law does not permit the  elimination  of a  director's
liability  for engaging in any  transaction  from which the director  derived an
improper personal benefit or for unlawfully  paying a distribution.  The statute
has no effect on the availability of equitable  remedies,  such as an injunction
or rescission, for breach of fiduciary duty.

ITEM 25. OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION.

   The  following  table  sets forth the  estimated  costs and  expenses  of the
Company in connection with the Offering other than underwriting discounts.

     SEC Registration Fee ....................................     $  5,948
     NASD Filing Fee .........................................        2,225
     Nasdaq National Market Listing Fee* .....................       31,390
     Legal Fees and Expenses* ................................       90,000
     Accounting Fees and Expenses* ...........................       55,000
     Representative's Nonaccountable Expense Allowance** .....       32,625
     Financial Consultant Fee*** .............................      391,500
     Printing and Engraving Expenses* ........................       35,000
     Blue Sky Fees and Expenses* .............................       15,000
     Miscellaneous* ..........................................       91,312
                                                                   --------
     Total* ..................................................     $750,000
                                                                   ========
- ----------
  * Estimated
 ** $39,603 if the Over-Allotment Option is exercised in full.
*** $450,225 if the Over-Allotment Option is exercised in full.

ITEM 26. RECENT SALES OF UNREGISTERED SECURITIES.

   On December  31,  1993,  the Company  issued  2,321 shares of Common Stock to
Harold  and Lidia Van  Tongeren,  jointly,  for an  aggregate  consideration  of
$3,531.

   On January 15,  1995,  the Company  issued  1,688  shares of Common  Stock to
Harold  and Lidia Van  Tongeren,  jointly,  for an  aggregate  consideration  of
$2,624.

   On April 26,  1996,  the  Company  issued (i) 633  shares of Common  Stock to
Harold and Lidia Van Tongeren,  jointly, for an aggregate consideration of $996,
(ii)  4,220  shares  of Common  Stock to  William  J.  McCabe  for an  aggregate
consideration of $6,640,  (iii) 12,238 shares of Common Stock to Anita J. Vachon
for an aggregate consideration of $19,256, (iv) 25,531 shares of Common Stock to
Michael  E.  Rising for an  aggregate  consideration  of $40,172  and (v) 98,537
shares of Common Stock to Miller Capital Corporation as compensation for certain
financial consulting services rendered with a value of approximately $155,044.

   On September 27, 1996, the Company  granted  options to purchase an aggregate
of 338,000  shares of Common Stock to 62 officers  and  employees of the Company
and  approved  the grant of options  to  directors  to  purchase  24,000  shares
effective  upon  completion  of the  Offering  pursuant to its 1996 Stock Option
Plan.  All of such options have an exercise price per share equal to the initial
public offering price. None of such options have been exercised to date.
                                      II-1
<PAGE>
   No  underwriters  were involved in the foregoing  sales of  securities.  Such
sales were made in reliance upon an exemption from the  registration  provisions
of the Securities Act set forth in Section 4(2) thereof  relative to sales by an
issuer  not  involving  any  public  offering  and  the  rules  and  regulations
thereunder  or, in the case of options  granted under the  Company's  1996 Stock
Option Plan,  Rule 701 of the  Securities  Act. All of foregoing  securities are
deemed restricted securities for purposes of the Securities Act.

ITEM 27. EXHIBITS

   (a) Exhibits.

<TABLE>
<CAPTION>
   
Exhibit                                                                        Method of
Number                                Description                               Filing
- ------                                -----------                               ------
<S>       <C>                                                                     <C>
 1.1      Form of Underwriting Agreement                                          ***
 3.1      Articles of Incorporation of Registrant                                 ***
 3.2      By-laws of Registrant                                                   ***
 4        Specimen of Common Stock Certificate                                      *
 5        Opinion of Squire, Sanders & Dempsey L.L.P.                               *
10.1      Form of Billboard Outdoor Advertising Agreement                         ***
10.2      Form of Poster Outdoor Advertising Agreement                            ***
10.3      Distributor Franchise Agreement, dated as of July 19, 1995, between     ***
          the Registrant and CITGO Petroleum Corporation
10.4      Form of Representative's Option                                         ***
10.5      Form of Employment Agreement, dated as of September 27, 1996, between   ***
          the Registrant and Michael L. Bowlin
10.6      Form of Employment Agreement, dated as of September 27, 1996, between   ***
          the Registrant and C. Christopher Bess
10.7      Loan  Agreement,  dated  as of  January  31,  1995,  between  the       ***
          Registrant and First Security Bank of New Mexico, N.A.
          ("First Security Bank")
10.8      Loan Agreement, dated as of May 16, 1995, between the Registrant and    ***
          First Security Bank
10.9      Promissory Note, dated as of May 16, 1995, payable to First Security    ***
          Bank in the aggregate principal amount of $900,000
10.10     Revolving  Promissory Note,  dated as of June 1, 1996,  payable by the  ***  
          Registrant  to First  Security  Bank in the  aggregate  principal
          amount of $150,000
10.11     Revision Agreement, dated as of May 16, 1995, between the               ***
          Registrant and First Security Bank
10.12     Promissory  Note,  dated as of  February  5, 1996,  payable by the      ***
          Registrant to Norwest Bank New Mexico,  National Association ("Norwest
          Bank") in the aggregate principal amount of $1,700,00
10.13     Business Loan Agreement, dated as of February 5, 1996, between the      ***
          Registrant and Norwest Bank
10.14     Promissory Note, dated as of February 5, 1996, payable by the           ***
          Registrant to Norwest Bank in the aggregate principal amount of
          $1,000,000
10.15     Promissory Note, dated as of February 5, 1996, payable by the           ***
          Registrant to Norwest Bank in the aggregate principal amount of up to
          $1,000,000
    
                                      II-2
<PAGE>
   
Exhibit                                                                        Method of
Number                                Description                               Filing
- ------                                -----------                               ------
10.16     [Intentionally omitted]
10.17     Lease, dated as of November 22, 1966, between Clara May Basset and      ***+
          the Registrant, as amended                                             
10.18     Lease, dated as of January 12, 1987, between Janet Prince and the       ***+
          Registrant                                                             
10.19     Commercial Lease, dated as of September 21, 1986, between the State      ***
          of Arizona and the Registrant, as amended                              
10.20     Business Lease, dated as of March 16, 1995, between the New Mexico       ***
          Commissioner of Public Lands and the Registrant, as amended            
10.21     Lease, dated as of June 3, 1974, between the Registrant and Elbert      ***+
          and Ina Jean Roundy, as amended                                        
10.22     Lease Agreement, dated as of June 23, 1989, between the Registrant      ***+
          and Rex Kipp, Jr., as amended                                          
10.23     Lease, dated as of September 29, 1983, between J.T. and Idra M.         ***+
          Turner and the Registrant                                              
10.24     Business Lease, dated as of October 1, 1991, between the Registrant      ***
          and the New Mexico Commissioner of Public Lands                        
10.25     Commercial Lease, dated as of September 21, 1986, between the            ***
          Registrant and the State of Arizona, as amended                        
10.26     Commercial Lease, dated as of June 11, 1986, between the Registrant      ***
          and the State of Arizona, as amended                                   
10.27     1996 Stock Option Plan                                                   ***
10.28     Profit-Sharing 401(k) Plan and Trust                                     ***
10.29     Letter of Agreement, dated as of April 26, 1996, between the             ***
          Registrant and Miller Capital Corporation                              
10.30     Promissory Note, dated as of August 23, 1996, payable by the             ***
          Registrant to Norwest Bank in the aggregate principal amount of        
          $535,000                                                               
10.31     Commercial Guaranty, dated August 23, 1996, by Michael L. Bowlin in      ***
          favor of Norwest Bank New Mexico, National Association.                
10.32     "Dairy Queen"  Operating  Agreement,  dated as of March 10, 1983,        ***
          between  Interstate  Dairy Queen  Corporation and the Registrant d/b/a
          DQ/B  of  Edgewood,   NM,   together  with  amendments  and  ancillary
          agreements related thereto
10.33     "Dairy  Queen"  Operating  Agreement,  dated  as of May 1,  1982,        ***
          between  Interstate  Dairy Queen  Corporation and the Registrant d/b/a
          DQ/B of Flying C, New Mexico,  together with  amendments and ancillary
          agreements related thereto
10.34     "Dairy Queen" Store Operating Agreement, dated as of November 18,        ***
          1986, between Dairy Queen of Southern Arizona, Inc. and the
          Registrant, together with amendments and ancillary agreements related
          thereto
10.35     "Dairy Queen" Operating Agreement,  dated as of September 1, 1982,       ***
          between Interstate Dairy Queen Corporation and the Registrant d/b/a DQ
          of  Bluewater,  New Mexico,  together  with  amendments  and ancillary
          agreements related thereto
10.36     "Dairy Queen" Operating Agreement, dated as of July 29, 1976,            ***
          between Richard G. Kassel and G. Leone Kassel and the Registrant, as
          amended
    
                                      II-3
<PAGE>
   
Exhibit                                                                        Method of
Number                                Description                               Filing
- ------                                -----------                               ------
10.37     "Dairy Queen" Store Operating License Agreement, dated as of             ***
          February 1, 1984, between Dairy Queen of Arizona, Inc. and the
          Registrant, together with amendments and ancillary agreements
          related thereto
10.38     "Dairy Queen" Operating Agreement dated as of October 30, 1985,          ***
          between Interstate Dairy Queen Corporation and the Registrant, as
          amended
10.39     "Dairy  Queen"  Operating  Agreement,  dated as of June 7,  1989,        ***
          between  Interstate  Dairy Queen  Corporation and the Registrant d/b/a
          "DQ" at Butterfield  Station,  together with  amendments and ancillary
          agreements related thereto
10.40     Letter of Agreement, dated as of March 1, 1987, between Stuckey's        ***
          Corporation and the Registrant confirming franchise of Benson, AZ
          Stuckey's Pecan Shoppe
10.41     Franchise Agreement, dated as of February 22, 1982, between              ***
          Stuckey's, Inc. and the Registrant, together with a related Personal
          Guaranty and Indemnity
11        Computation of Per Share Earnings                                          *
16.1      Letter from Arthur Andersen LLP on Change in                             ***
          Certifying Accountant
16.2      Letter from Ricci & Ricci on Change in Certifying Accountant             ***
21        List of Subsidiaries                                                     ***
23.1      Consent of KPMG Peat Marwick LLP                                           *
23.2      Consent of Ricci & Ricci                                                   *
23.3      Consent of Squire, Sanders & Dempsey L.L.P.                           Included in
                                                                                 Exhibit 5
24        Powers of Attorney                                                       ***
99.1      Consent of James A. Clark                                                ***
99.2      Consent of Brian McCarty                                                 ***

<FN>
- ----------
  * Filed herewith.
 ** To be filed by Amendment.
*** Previously filed.
  + Confidential treatment requested as to certain portions of this exhibit.
    
</FN>
</TABLE>

ITEM 28. UNDERTAKINGS

   1. Insofar as  indemnification  for liabilities  arising under the Securities
Act of 1933 (the "Act") may be permitted to directors,  officers and controlling
persons of the small business  issuer pursuant to the foregoing  provisions,  or
otherwise, the small business issuer has been advised that in the opinion of the
Securities and Exchange Commission such indemnification is against public policy
as expressed in the Act and is,  therefore,  unenforceable.  In the event that a
claim for  indemnification  against such liabilities  (other than the payment by
the small business issuer of expenses incurred or paid by a director, officer or
controlling person of the small business issuer in the successful defense of any
action, suit or proceeding) is asserted by such director, officer or controlling
person in connection with the securities being registered,
                                      II-4
<PAGE>
the small business issuer will,  unless in the opinion of its counsel the matter
has been  settled by  controlling  precedent,  submit to a court of  appropriate
jurisdiction  the  question  of whether  such  indemnification  by it is against
public  policy  as  expressed  in the Act,  and will be  governed  by the  final
adjudication of such issue.

   2. The  undersigned  small  business  issuer will:  (i) for  determining  any
liability  under  the  Act,  treat  the  information  omitted  from  the form of
prospectus filed as a part of this registration  statement in reliance upon Rule
430A and contained in a form of prospectus  filed by the small  business  issuer
under  Rule  424(b)(1),  or  (4)  or  497(h)  under  the  Act as  part  of  this
registration  statement as of the time the Commission  declared it effective and
(ii) for  determining  any liability  under the Act,  treat each  post-effective
amendment  that contains a form of prospectus as a new  registration  statement,
and that  offering  of the  securities  at that  time as the  initial  bona fide
offering of those securities.

   3. The undersigned small business issuer will:

      (1) File,  during  any  period in which it offers or sells  securities,  a
   post-effective amendment to this registration statement to:

          (i)  Include  any  prospectus  required  by  Section  10(a)(3)  of the
      Securities Act;

          (ii) Reflect in the prospectus any facts or events which, individually
      or together,  represent a  fundamental  change in the  information  in the
      registration  statement.  Notwithstanding  the foregoing,  any increase or
      decrease in volume of  securities  offered (if the total dollar  volume of
      securities  offered  would not exceed that which was  registered)  and any
      deviations  from the low or high  end of the  estimated  maximum  offering
      range may be reflected in the form of prospectus filed with the Commission
      pursuant  to Rule 424(b) if, in the  aggregate,  the changes in the volume
      and price  represent  no more than a 20% change in the  maximum  aggregate
      offering price set forth in the "Calculation of Registration Fee" table in
      the effective registration statement;

          (iii) Include any  additional or changed  material  information on the
      plan of distribution.

      (2) For  determining  liability  under  the  Securities  Act,  treat  each
   post-effective  amendment as a new  registration  statement of the securities
   offered,  and the offering of the  securities  at that time to be the initial
   bona fide offering.

      (3) File a post-effective amendment to remove from registration any of the
   securities that remain unsold at the end of the offering.

   4. The  undersigned  small business issuer will provide to the underwriter at
the  closing  specified  in the  underwriting  agreement  certificates  in  such
denominations  and  registered in such names as required by the  underwriter  to
permit prompt delivery to each purchaser.
                                      II-5
<PAGE>
                                  SIGNATURES

   
   In  accordance  with the  requirements  of the  Securities  Act of 1933,  the
registrant certifies that it has reasonable grounds to believe that it meets all
of the  requirements of filing on Form SB-2 and authorized this amendment to the
registration  statement  to be signed on its behalf by the  undersigned,  in the
City of Phoenix and State of Arizona on November 4, 1996.


                                   BOWLIN OUTDOOR ADVERTISING & TRAVEL
                                   CENTERS INCORPORATED, a Nevada corporation


                                   By      /s/ MICHAEL L. BOWLIN
                                      ------------------------------------------
                                       Michael L. Bowlin, President

   In accordance  with the  requirements  of the  Securities  Act of 1933,  this
amendment  to the  Registration  Statement  was  signed  below by the  following
persons in the capacities and on the dates stated. 

<TABLE>
<CAPTION>
          Signature                               Title                               Date
          ---------                               -----                               ----
<S>                              <C>                                             <C>
   /s/ MICHAEL L. BOWLIN         Chairman of the Board, Chief                    November 4, 1996
 ---------------------------      Executive Officer and President               
     Michael L. Bowlin            (Principal Executive Officer)                  

              *                  Chief Financial Officer (Principal              November 4, 1996
 ---------------------------      Financial Officer; Principal Accounting       
     Michael E. Rising            Officer)                                       

              *                  Executive Vice President, Chief                 November 4, 1996
 ---------------------------      Operating Officer and Director                
    C. Christopher Bess                                                            

              *                  Corporate Treasurer, Chief                      November 4, 1996
 ---------------------------      Administrative Officer and Director           
       Nina J. Pratz                                                                  

              *                  Director                                        November 4, 1996
 ---------------------------                                                    
     Robert L. Beckett                                                              

              *                  Director                                        November 4, 1996
 ---------------------------                                                    
   Harold Van Tongeren                                                    


* By /s/ MICHAEL L. BOWLIN   
 ---------------------------
      Michael L. Bowlin
       Attorney-in-Fact

    
</TABLE>
                                      SB-1

                                 [LOGO] BOWLIN
               Outdoor Advertising & Travel Centers Incorporated
NUMBER                                                                SHARES

               INCORPORATED UNDER THE LAWS OF THE STATE OF NEVADA


COMMON STOCK

- --------------------------------------------------------------------------------
THIS CERTIFIES THAT                                         CUSIP 102595105

                                                              SEE REVERSE FOR
                                                            CERTAIN DEFINITIONS









is the owner of 

- --------------------------------------------------------------------------------

   fully-paid and non-assessable shares of Common Stock, $.001 par value, of
============BOWLIN OUTDOOR ADVERTISING & TRAVEL CENTERS INCORPORATED============

transferable only on the books of the Corporation by the holder hereof in person
or by duly  authorized  attorney  upon  surrender of this  certificate  properly
endorsed.

         This certificate and the shares of Common Stock represented  hereby are
received and held subject to the laws of the State of Nevada and to the Articles
of  Incorporation  and the Bylaws of the  Corporation,  all as from time to time
amended  and the  owner of this  certificate  by  accepting  the same  expressly
assents  thereto.  This  certificate  is not valid unless  countersigned  by the
Transfer Agent and registered by the Registrar.

         IN WITNESS  WHEREOF,  the Corporation has caused this certificate to be
signed  by the  facsimile  signatures  of its  duly  authorized  officers  and a
facsimile of its corporate seal to be hereunto affixed.

Dated



/s/ Michael L. Bowlin                                /s/ William J. McCabe

Chairman of the Board                                Executive President and
Prsident and Chief Executive Officer                           Secretary


                                                     Authorized Signature


Countersigned and Registered:

By: Norwest Bank Minnesota, N.A.

               Transfer Agent
               and Registrar
<PAGE>
     The following  abbreviations,  when used in the  inscription on the face of
this  certificate,  shall be  construed  as though they were written out in full
according to applicable laws or regulations:
<TABLE>
<S>                                                         <C>
TEN COM--as tenants in common                               UNIF GIFT MIN ACT - __________ Custodian ______________
TEN ENT--as tenants by the entireties                                             (Cust)                (Minor)
JT TEN --as joint tenants with right of                                         under Uniform Gifts to Minors
         survivorship and not as tenants                                        Act________________________________
         in common                                                                             (State)


                         Additional abbreviations may also be used though not in the above list.
</TABLE>

   For value recived __________________ hereby sell, assign and transfer unto

PLEASE INSERT SOCIAL SECURITY OR OTHER
   IDENTIFYING NUMBER OF ASSIGNEE
- ---------------------------------------
|                                     |
|                                     |
- --------------------------------------------------------------------------------

- --------------------------------------------------------------------------------
             PLEASE PRINT OR TYPEWRITE NAME AND ADDRESS OF ASSIGNEE

- --------------------------------------------------------------------------------

- --------------------------------------------------------------------------------

- --------------------------------------------------------------------------Shares
of the stock represented by  the  within  Certificate, and do hereby irrovocably
constitute and appoint

- ------------------------------------------------------------------------Attorney
to transfer the said stock on the  books of  the within-named  Corporation  with
full power of substitution in the premises.

Dated


                                        
                                        
                                        
                                        ________________________________________
                                        NOTICE: THE SIGNATURE TO THIS ASSIGNMENT
                                        MUST CORRESPOND WITH THE NAME AS WRITTEN
                                        UPON  THE  FACE  OF THE  CERTIFICATE  IN
                                        EVERY PARTICULAR  WITHOUT  ALTERATION OR
                                        ENLARGEMENT OR ANY CHANGE WHATEVER.

                                  [LETTERHEAD]
                                November 5, 1996





Securities and Exchange Commission
450 Fifth Street, N.W.
Washington, D.C. 20549

                  Re:      BOWLIN OUTDOOR ADVERTISING & TRAVEL CENTERS
                           INCORPORATED

Ladies and Gentlemen:

                  This firm is counsel for BOWLIN  Outdoor  Advertising & Travel
Centers  Incorporated,  a Nevada  corporation (the  "Company").  As such, we are
familiar with the Articles of Incorporation  and Bylaws of the Company,  as well
as resolutions  adopted by its Board of Directors  authorizing  the issuance and
sale of up to 1,667,500  shares of the  Company's  $.001 par value Common Stock
(the  "Common  Stock"),  which  are  the  subject  of a Form  SB-2  Registration
Statement  under the  Securities  Act of 1933. We have also acted as counsel for
the Company with respect to certain  matters in connection  with the sale of the
Common Stock and in preparation of the required  filings with the Securities and
Exchange Commission. In addition, we have examined such documents and undertaken
such  further  inquiry  as we  consider  necessary  for  rendering  the  opinion
hereinafter set forth below.

                  Based upon the foregoing, it is our opinion that:

                  1.     The Company is a corporation duly organized and validly
                         existing under the laws of the State of Nevada.

                  2.     The  Common  Stock,  when  issued,  will  be  duly  and
                         validly issued, fully paid and nonassessable.

                  We  acknowledge  that we are  referred  to under  the  heading
"Legal  Matters"  of the  Prospectus  which is part of the  Company's  Form SB-2
Registration Statement relating to the Preferred Stock, and we hereby consent to
such use of our name in such  Registration  Statement  and to the filing of this
opinion with state regulatory agencies in such states as may require such filing
in connection  with the  registration  of the Common Stock for offer and sale in
such states.

                                        Very truly yours,

                                        /s/ Squire, Sanders, & Dempsey L.L.P.

                                     BOWLIN

      Outdoor Advertising and Travel Centers Incorporated and Subsidiaries


                 Schedule of Computation of Earnings per Share

                                                     Years ended January 31,
                                                     -----------------------

                                                      1995               1996
                                                      ----               ----

   
Net Earnings                                      $   468,956         $  383,619
                                                  ===========         ==========
Weighted average common shares outstanding          3,365,959          3,363,683

Net Earnings per Share                            $      0.14         $     0.11
                                                  ===========         ==========
    


                                                    Six months ended July 31,
                                                    -------------------------

                                                      1995               1996
                                                      ----               ----

   
Net Earnings                                      $   297,024         $  494,969
                                                  ===========         ==========
Weighted average common shares outstanding          3,367,568          3,433,939

Net Earnings per Share                            $      0.09         $     0.14
                                                  ===========         ==========
    

Note:  Fully diluted  earnings per share is  equivalent to primary  earnings per
share.

                         Independent Auditors' Consent
                         -----------------------------

The Board of Directors 
Bowlin Outdoor Advertising 
     & Travel Centers Incorporated:

We consent to the use of our reports included herein and to the reference to our
firm under the headings  "Selected  Consolidated  Financial Data," "Experts" and
"Changes in Registrant's Certifying Accountants" in the prospectus.

                                                       KPMG Peat Marwick LLP

Albuquerque, New Mexico
November 4, 1996

                                     [LOGO]





Board of Directors
Bowlin Outdoor Advertising &
     Travel Centers Incorporated


                         Independent Auditors' Consent

We consent to the use of our reports included herein and to the reference to our
firm under the headings  "Selected  Consolidatd  Financial Data," "Experts," and
"Changes in Registrant's Certifying Accountants" in the prospectus.


                              /s/ Ricci & Ricci

Albuquerque, New Mexico
November 4, 1996


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