BOWLIN OUTDOOR ADVERTISING & TRAVEL CENTERS INC
DEF 14A, 1998-08-04
MISC GENERAL MERCHANDISE STORES
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            BOWLIN OUTDOOR ADVERTISING & TRAVEL CENTERS INCORPORATED
                               150 Louisiana N.E.
                          Albuquerque, New Mexico 87108
                            -------------------------
                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                        TO BE HELD ON SEPTEMBER 18, 1998
                            -------------------------

To Our Stockholders:

     The 1998 Annual Meeting of  Stockholders  (the "Annual  Meeting") of BOWLIN
Outdoor  Advertising & Travel Centers  Incorporated (the "Company") will be held
at 8:00 a.m.,  Mountain  Standard  Time,  on Friday,  September 18, 1998, at the
Sheraton Uptown Hotel at 2600 Louisiana N.E., Albuquerque,  New Mexico 87110 for
the following purposes:

     1.   To elect two Class II directors to the Board of Directors to serve for
          three-year terms;

     2.   To  ratify  the  appointment  of KPMG  Peat  Marwick  LLP to  serve as
          independent  public  accountants  of the  Company  for the year ending
          January 31, 1999; and

     3.   To transact such other business as may properly come before the Annual
          Meeting.


     Shareholders  of record at the close of business  on Monday,  July 20, 1998
(the "Record  Date") are entitled to vote at the meeting and at any  adjournment
or postponement thereof. Shares of Common Stock can be voted at the meeting only
if the  holder  is  present  or  represented  by proxy.  A list of  shareholders
entitled  to vote  at the  meeting  will  be  available  for  inspection  at the
Company's  corporate  headquarters for any purpose germane to the Annual Meeting
during ordinary business hours for ten (10) days prior to the meeting.

     A copy of the Company's 1998 Annual Report to Stockholders,  which includes
audited financial statements, is enclosed. Management and the Board of Directors
cordially invite you to attend the Annual Meeting.

                                            By Order of the Board of Directors



                                            Michael L. Bowlin
                                            Chairman of the Board, President and
                                            Chief Executive Officer

Albuquerque, New Mexico
August 3, 1998


<PAGE>


            BOWLIN OUTDOOR ADVERTISING & TRAVEL CENTERS INCORPORATED
                               150 Louisiana N.E.
                          Albuquerque, New Mexico 87108
                          -----------------------------
                                 PROXY STATEMENT
                          -----------------------------

                 INFORMATION CONCERNING SOLICITATION AND VOTING

     This Proxy Statement is being  furnished to holders of Common Stock,  $.001
par value (the "Common  Stock") of Bowlin  Outdoor  Advertising & Travel Centers
Incorporated,  a Nevada  corporation (the "Company").  The accompanying proxy is
solicited  by the  Board of  Directors  of the  Company,  for use at the  Annual
Meeting of Stockholders to be held on September 18, 1998 (the "Annual Meeting"),
or any adjournment or postponement thereof for the purposes set forth herein and
in the  accompanying  Notice of  Annual  Meeting  of  Stockholders.  This  Proxy
Statement  and the  accompanying  form of proxy were mailed to all  stockholders
entitled to vote at the Annual Meeting on or about August 3, 1998. The corporate
offices of the Company  are  located at 150  Louisiana  N.E.,  Albuquerque,  New
Mexico 87108 and its telephone number at that address is (505) 266-5985.


                                 VOTING RIGHTS

     Only  holders  of  record  of the  Company's  Common  Stock at the close of
business on July 20, 1998 (the  "Record  Date") are entitled to notice of and to
vote at the Annual Meeting or any  adjournment or postponement  thereof.  On the
Record Date, 4,384,848 shares of Common Stock were issued and outstanding.  Each
holder of Common  Stock is  entitled  to one vote,  exercisable  in person or by
proxy, for each share of the Company's Common Stock held of record on the Record
Date. Cumulative voting is not permitted.

     The  Company's  Bylaws  provide  that a  majority  of all  shares  of stock
entitled  to vote,  whether  present in person or  represented  by proxy,  shall
constitute a quorum for the transaction of business at the meeting.  Abstentions
and broker  non-votes  will be  included in the  determination  of the number of
shares  represented for a quorum. In order to vote their shares in person at the
meeting,  stockholders  who own their  shares in  "street  name"  must  obtain a
special proxy card from their broker.

     The Board of Directors does not know of any matters other than the election
of directors that are expected to be presented for consideration at the meeting.


                        VOTING AND REVOCATION OF PROXIES

     All valid proxies  received  before the Annual Meeting and not revoked will
be exercised in accordance with the choice specified.  If no choice is indicated

                                       2
<PAGE>

on the proxy, the shares will be voted in accordance with the recommendations of
the Board of  Directors as to such  matters.  Proxies may be revoked at any time
prior to the time they are voted by:  (a)  delivering  to the  Secretary  of the
Company a written instrument of revocation bearing a date later than the date of
the proxy;  or (b) duly  executing and  delivering to the Secretary a subsequent
proxy  relating to the same shares;  or (c)  attending the meeting and voting in
person.  Mere  attendance  at the  meeting  will not  itself  have the effect of
revoking the proxy.


                             SOLICIATION OF PROXIES

     The Company will pay the cost of soliciting proxies,  including the cost of
preparing and mailing the Notice and Proxy Statement.  Solicitation will be made
primarily by mailing this Proxy Statement to all  stockholders  entitled to vote
at the  meeting.  Proxies may be  solicited  by officers  and  directors  of the
Company   personally   or  by  telephone  or   facsimile,   without   additional
compensation. The Company may reimburse brokers, banks and others holding shares
in their  names  for  others  for the cost of  forwarding  proxy  materials  and
obtaining proxies from beneficial owners of the Company's Common Stock.


                              ELECTION OF DIRECTORS

     The Board of Directors  currently  consists of seven members and is divided
into three  classes.  One class of directors is elected each year to serve for a
term of three years.  Each director  serves until his successor has been elected
and qualified, or until his earlier resignation or removal. Following is certain
biographical  information,  as of April 30, 1998, with respect to the members of
and nominees to the Board of Directors.


                                DIRECTOR NOMINEES

                  Class II Directors -- Terms Expiring in 1998

     At the meeting,  two Class II directors will be elected to serve for a term
of three years each expiring in 2001 and until the election and qualification of
their respective successors. The nominees receiving the greatest number of votes
cast at the annual  meeting of  stockholders  will be elected to Class II of the
Board of  Directors.  In the  event,  however,  that any  nominee  is  unable or
declines to serve as a director at the time of the Annual  Meeting,  the proxies
will be voted for any nominee who shall be  designated  by the current  Board of
Directors to fill the vacancy.  The Board of Directors recommends C. Christopher
Bess and James A. Clark be elected  Class II directors to serve until the annual
meeting of  stockholders  in 2001. Mr. Bess and Mr. Clark are currently Class II
directors of the Company  whose term of office will expire at the  September 18,
1998 Annual Meeting.

     C.  Christopher  Bess.  Mr.  Bess,  age 51,  has  served  as the  Company's
Executive  Vice President and Chief  Operating  Officer since 1983. Mr. Bess has
served as a member of the Company's Board of Directors since 1974. During his 25
years with the Company,  Mr. Bess has also served in such capacities as internal
auditor,  Merchandiser for Travel Center  Operations,  Travel Center  Operations
Manager and as Development  Manager.  Mr. Bess is a certified public  accountant
and holds a Bachelor's degree in Business  Administration from the University of
New Mexico.

                                       3
<PAGE>

     James A. Clark.  Mr. Clark,  age 68, has served as a member of the Board of
Directors of the Company since  December  1996.  Mr. Clark is currently  retired
from  full-time  employment.  Mr. Clark served as President and Chief  Executive
Officer of First  Interstate  Bank of  Albuquerque  from 1985 to 1991.  Prior to
1991,  Mr. Clark served in several  capacities at various  banking and financial
service  entities for over 25 years. Mr. Clark holds a Certificate of Graduation
from the Stonier Graduate School of Banking at Rutgers University.

     Approval  of the  election  of  the  director  nominees  will  require  the
affirmative vote of a plurality of the votes cast by the  stockholders  entitled
to vote.  Messrs.  Michael L. Bowlin and C.  Christopher  Bess, who collectively
exercise voting power over a majority in interest of the  outstanding  shares of
Common  Stock,  have  indicated  they will  vote FOR  election  of the  director
nominees  as set forth  above.  Accordingly,  it is expected  that the  director
nominees will be reelected to Class II of the Board of Directors.


                              CONTINUING DIRECTORS

                  Class III Directors -- Terms Expiring in 1999

     Michael L. Bowlin.  Mr. Bowlin, age 55, has served as Chairman of the Board
and Chief  Executive  Officer of the Company  since 1991 and as President  since
1983.  Mr.  Bowlin has been  employed by the Company  since 1968.  Mr.  Bowlin's
father,  Claude M. Bowlin,  Sr., founded the business in 1912. Mr. Bowlin is the
immediate  past  Chairman  of the Board for the OAAA and serves on the Board for
the American Council of Highway Advertisers. Mr. Bowlin also serves as President
and a member of the Board of Directors of  Stuckey's  Corporation,  a restaurant
and specialty store  franchiser  (including  specialty stores located at four of
the  Company's  travel  centers);  however,  substantially  all of Mr.  Bowlin's
professional  time is devoted to his duties at the Company.  Mr.  Bowlin holds a
Bachelor's degree in Business Administration from Arizona State University.

     Robert L. Beckett. Mr. Beckett, age 73, has served as a member of the Board
of Directors of the Company since 1974.  Mr. Beckett has also been President and
a Director of the Cooper Agency,  Inc., a consumer loan company,  since 1964. In
addition  to serving  as a Director  and  executive  officer of various  private
entities,  Mr.  Beckett  formerly  served  as Mayor of the City of  Deming,  New
Mexico.

     Brian McCarty.  Mr. McCarty, age 62, has served as a member of the Board of
Directors of the Company since  December 1996. Mr. McCarty has served since 1994
as  Chairman  of the Board and Chief  Executive  Officer  of  Business  Location
Research,  a company  specializing  in the design and  development  of  advanced
geographic  information  systems.  From  1990 to 1993,  Mr.  McCarty  served  as
President  and  Chief   Executive   Officer  of  Naegele   Outdoor   Advertising
("Naegele"). Prior to his employment at Naegele, Mr. McCarty served as President
of Ackerley  Communications,  a publicly traded company engaged in the operation
of  outdoor  advertising,  radio and  television  broadcasting  properties.  Mr.
McCarty holds a Bachelor's degree in Marketing from Lewis University.

                                       4
<PAGE>

                   Class I Directors -- Terms Expiring in 2000

     Nina J. Pratz.  Ms. Pratz,  age 46, has served as the Company's Senior Vice
President and Chief  Financial  Officer since 1997,  Secretary  since 1996,  and
Treasurer  since 1977.  Prior to 1997,  Ms. Pratz served as the Company's  Chief
Administrative Officer since 1988. In addition, Ms. Pratz has served as a member
of the  Company's  Board of Directors  since 1976.  She has been employed by the
Company  for over 20 years.  Ms.  Pratz  holds a  bachelor's  degree in Business
Administration from New Mexico State University.

     Harold Van Tongeren.  Mr. Van  Tongeren,  age 75, has served as a member of
the Board of  Directors  of the Company  since 1988.  Mr. Van  Tongeren has also
served  as  Chairman  of the  Board  of  Directors  and  President  of Herk  and
Associates,  a  representative  of domestic gift and jewelry  wholesales,  since
1952.  In  addition,  Mr. Van  Tongeren  serves as a key  contact to the Company
regarding  potential  acquisition   opportunities  in  the  travel  and  tourism
industry. Mr. Van Tongeren attended Hope College and Dennison University.


                MEETINGS AND COMMITTEES OF THE BOARD OF DIRECTORS

     During the fiscal year ended  January 31,  1998,  the Board of Directors of
the  Company  met on three  occasions.  Except as noted,  each of the  Directors
attended  75% or more of the  meetings  of the  Board  of  Directors  and of the
meetings held by such committees of the Board on which he served. James A. Clark
and Brian McCarty attended 67% of the meetings.

     The Audit Committee,  which is currently comprised of Messrs. Bowlin, Clark
and Beckett,  is  responsible  for reviewing and making  recommendations  to the
Board  concerning  the  selection of outside  auditors,  the annual audit of the
Company's financial  statements and the Company's internal accounting  controls,
practices  and  policies.  The Audit  Committee,  which was  formed  immediately
following  completion of the Company's initial public offering in December 1996,
has had no meetings to date.

     The Compensation Committee, which is currently comprised of Messrs. Bowlin,
McCarty  and Von  Tongeren,  makes  recommendations  to the  Board of  Directors
regarding option grants under the Company's 1996 Stock Option Plan and addresses
matters relating to executive compensation.  The Compensation  Committee,  which
was formed  immediately  following  completion of the Company's  initial  public
offering in December 1996, has had no meetings to date.

     The Company's  Board of Directors  does not maintain a standing  nominating
committee or other committees performing similar functions.


                              DIRECTOR COMPENSATION

     Directors  who are not  employees  of the Company  are  entitled to receive
$1,000 per each meeting of the Board of  Directors,  or any  committee  thereof,
attended plus reimbursement of reasonable  expenses.  Non-employees also receive
an option to purchase  6,000 shares of Common  Stock upon their  election to the
Board of  Directors  and an annual  option grant of 2,000 shares of Common Stock
during each year of service,  all under the  Company's  1996 Stock  Option Plan.
Directors do not receive any other compensation for such services.

                                       5
<PAGE>

                             EXECUTIVE COMPENSATION

     The following  table  summarizes all  compensation  to the Company's  Chief
Executive Officer and to the Company's other most highly  compensated  executive
officers  other than the Chief  Executive  Officer whose total annual salary and
bonus exceeded $100,000,  for services rendered to the Company during the fiscal
year ended January 31, 1998, 1997 and 1996.

                           Summary Compensation Table

<TABLE>
<S>                            <C>      <C>         <C>       <C>            <C>          <C>           <C>      <C>

                             Long Term Compensation

                                               Annual Compensation                    Awards            Payouts
                                        ----------------------------------   -------------------------  -------
                                                                                           Securities    LTIP
                                                              Other Annual   Restricted    Underlying    Pay     All Other
                                        Salary ($)   Bonus    Compensation     Stock      Options/SARs   outs    Compens-
Name and Principal Position    Year      (1), (3)   (2) ($)      ($)(4)        Awards       (2) (#)      ($)     ation ($)
- --------------------------------------------------------------------------------------------------------------------------
Michael L. Bowlin              1998       136,000      --        14,535          --            --         --        --
  Chairman of the Board,       1997        93,000      --        16,133          --          50,000       --        --
    President & CEO            1996        78,000   150,050      14,452          --            --         --        --

</TABLE>


(1)  Includes  amounts  deferred at the election of the CEO to be contributed to
     his or her respective 401(k) Profit Sharing Plan account.
(2)  The Company  decided not to pay  discretionary  cash bonuses in fiscal 1997
     and to grant stock  options to its executive  officers in lieu thereof.  On
     September  27, 1997,  Mr.  Bowlin was granted an option to purchase  50,000
     shares of Common Stock under the 1996 Stock Option Plan.
(3)  On September 27, 1996,  the Company  entered into an  employment  agreement
     with Mr.  Bowlin  that  provides  for an annual  base  salary  of  $195,000
     effective  as of  February  1,  1997.  However,  Mr.  Bowlin  has agreed to
     temporarily  reduce his annual base salary  during  1998 to  $136,000.  See
     "Employment Agreements."
(4)  Amount for 1998 includes (i) $2,901 of the Company's discretionary matching
     contributions allocated to Mr. Bowlin's 401(k) Profit Sharing Plan account,
     (ii)  $10,426 for  premiums  on term life,  auto and  disability  insurance
     policies of which Mr.  Bowlin or his wife is the owner and (iii) $1,208 for
     Mr.  Bowlin's use of a Company owned vehicle.  Amount for 1997 includes (i)
     $4,750 of the Company's  discretionary matching contributions  allocated to
     Mr. Bowlin's 401(k) Profit Sharing Plan account;  (ii) $10,155 for premiums
     on term life, auto and disability insurance policies of which Mr. Bowlin or
     his wife is the owner and (iii)  $1,228 for Mr.  Bowlin's  use of a Company
     owned  vehicle.  Amount  for 1996  includes  (i)  $5,487  of the  Company's
     discretionary  matching  contributions  allocated  to Mr.  Bowlin's  401(k)
     Profit  Sharing Plan account;  (ii) $7,723 for premiums on term life,  auto
     and  disability  insurance  policies of which Mr. Bowlin or his wife is the
     owner and (iii) $1,242 for Mr. Bowlin's use of a Company owned vehicle.

                                       6
<PAGE>

     The following table sets forth certain information concerning each exercise
of stock options  during the year ended  January 31, 1998 by the Named  Officers
and the aggregated fiscal year-end value of the unexercised  options held by the
Named Officers.


               AGGREGATED OPTION EXERCISES IN LAST FISCAL YEAR AND
                       OPTION VALUE AS OF JANUARY 31, 1998

<TABLE>
<S>                 <C>                 <C>               <C>           <C>               <C>           <C>

                                            Value                  Number of                  Value of Unexercised
                    Shares Acquired     Realized Upon         Unexercised Options             In-the-Money Options
Name                on Exercise (#)      Exercise ($)        at Fiscal Year End (#)          at Fiscal Year End ($)
- ----                ---------------     -------------     ---------------------------     ---------------------------
                                                          Exercisable   Unexercisable     Exercisable   Unexercisable
                                                          -----------   -------------     -----------   -------------
Michael L. Bowlin         -0-                -0-              -0-           50,000            -0-            -0-


</TABLE>

                             EMPLOYMENT AGREEMENTS

     On August 23, 1996, the Board of Directors approved  employment  agreements
with  Michael L. Bowlin for  services as  Chairman of the Board,  President  and
Chief Executive  Officer and with C.  Christopher Bess for services as Executive
Vice  President  and  Chief  Operating  Officer  (Messrs.  Bowlin  and  Bess are
sometimes  collectively referred to herein as the "Employee").  These agreements
provide for base annual salaries,  effective as of February 1, 1997, for Messrs.
Bowlin  and Bess of  $195,000  and  $145,000,  respectively,  subject  to annual
increases at the discretion of the Board of Directors, but at least equal to the
corresponding increase in the Consumer Price Index. In addition, the Employee is
entitled  to receive  bonuses at the  discretion  of the Board of  Directors  in
accordance with the Company's bonus plans in effect from time to time.

     Additional  details and other  information  regarding  the  agreements  are
discussed in documents previously filed with the commission and are incorporated
herein by reference.

     For the fiscal year ended January 31, 1998, in the interest of  maintaining
the  Company's  profitability  and  capital,  Messrs.  Bowlin and Bess agreed to
accept base annual salaries of $136,000 and $90,000, respectively.


                           PROFIT-SHARING 401(k) PLAN

     Under the Company's  401(k) plan,  effective  July 1, 1990, as amended (the
"401(k)  Plan"),   eligible  employees  may  direct  that  a  portion  of  their
compensation,  up to a legally  established  maximum, be withheld by the Company
and contributed to their account.  All 401(k) Plan contributions are placed in a
trust fund and invested by the 401(k) Plan's trustee. It is the Company's policy
that  all of the  401(k)  Plan  funds  be  invested  in a  single  fund  that is
identified by the Plan's trustee or  administrator.  The 401(k) Plan permits the
Company  to  make  discretionary  matching  contributions  in  an  amount  to be
determined  on an annual  basis by the  Company's  Board of  Directors.  Amounts
contributed to participant  accounts are generally not subject to federal income
tax until  distributed to the  participant and may not be withdrawn until death,
retirement or termination of employment.

                                       7
<PAGE>

                             1996 STOCK OPTION PLAN

     The Company's 1996 Stock Option Plan (the "1996 Plan") authorizes the Board
of  Directors  to grant  options to  Directors  and  employees of the Company to
purchase in the  aggregate  an amount of shares of Common  Stock equal to 10% of
the shares of Common Stock issued and outstanding from time to time.  Directors,
officers and other  employees of the Company who, in the opinion of the Board of
Directors,  are  responsible  for the continued  growth and  development and the
financial  success of the company are eligible to be granted  options  under the
1996 Plan. Options may be nonqualified options,  incentive stock options, or any
combination of the foregoing.  In general,  options  granted under the 1996 Plan
are not transferable and expire ten years after the date of grant. The per share
exercise price of an incentive  stock option granted under the 1996 Plan may not
be less than the fair market  value of the Common Stock on the date of grant and
no options granted under the 1996 plan may have an exercise price per share less
than the initial  public  offering  price.  Incentive  stock options  granted to
persons who have voting control over 10% or more of the Company's  capital stock
are granted at 110% of the fair  market  value of the  underlying  shares on the
date of grant and expire  five years  after the date of grant.  No option may be
granted after August 23, 2006.

     The 1996  Plan  provides  the Board of  Directors  with the  discretion  to
determine when options granted  thereunder will become  exercisable.  Generally,
such options may be exercised  after a period of time  specified by the Board of
Directors  at any time  prior to  expiration,  so long as the  optionee  remains
employed by the Company.  No option granted under the 1996 Plan is  transferable
by the optionee other than by will or the laws of descent and distribution,  and
each  option is  exercisable  during the  lifetime of the  optionee  only by the
optionee.

     The following table  summarizes stock options granted during the last three
fiscal years to the Company's named officers.




                                       8
<PAGE>


                  Option/SAR Grants in Last Three Fiscal Years
                               (Individual Grants)

<TABLE>
<S>                              <C>       <C>               <C>               <C>              <C>
                             
                                            Number of         % of Total                                   
                                            Securities       Options/SARs                                  
                                            Underlying        Granted to       Exercise or                 
                                           Options/SARs      Employees in      Base Price       Expiration
Name and Principal Position      Year      Granted (#)       Fiscal Year         ($/sh)            Date   
- ---------------------------      ----      ------------      ------------      -----------      ----------
Michael L. Bowlin                1998           --                --                --              --
  Chairman of the Board          1997         50,000              15%             $8.80            2006
    President & CEO              1996           --                --                --              --
                                                                                              
C. Christopher Bess              1998           --                --                --              --
  Executive Vice President       1997         40,000              12%             $8.80            2006
    Chief Operating Officer      1996           --                --                --              --
                                                                                              
Anita J. Vachon                  1998           --                --                --              --
  Senior Vice President -        1997         30,000               9%             $8.00            2006
  Travel Center Operations       1996           --                --                --              --

</TABLE>


      Compliance with Section 16(a) of the Securities Exchange Act of 1934

     Section  16(a) of the  Securities  Exchange  Act of 1934,  as amended  (the
"Exchange  Act")  requires the Company's  officers and Directors and persons who
own more than ten  percent  of the  Company's  Common  Stock to file  reports of
ownership and changes in ownership with the Securities and Exchange  Commission.
Officers, Directors and greater than ten percent owners are also required by the
Securities  and  Exchange  Commission  regulations  to furnish the Company  with
copies of all Section 16(a) forms they file.

     Based solely on the Company's  review of the copies of such forms  received
by it, the Company believes that, during the fiscal year ended January 31, 1998,
all filing  requirements  under Section 16(a) of the Exchange Act  applicable to
its officers, Directors and greater that ten percent owners were complied with.

                                       9
<PAGE>


                 SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS
                                 AND MANAGEMENT

     The  following  table sets  forth,  as of April 30,  1998,  the  beneficial
ownership of shares of Common  Stock of the Company by (i) all persons  known by
the  Company  to be the  beneficial  owners of more  than 5% of the  outstanding
shares of Common Stock; (ii) each Director and  Director-Nominee of the Company;
(iii) the Named  Officers of the Company;  and (iv) all  Directors and executive
officers of the Company as a group.


NAME OF BENEFICIAL OWNER           AMOUNT AND NATURE OF            PERCENT OF
150 LOUISIANA BLVD, NE           BENEFICIAL OWNERSHIP (2)           CLASS (3)
ALBUQUERQUE, NM  87108(1)   
                            
Michael L. Bowlin (4)                   1,723,513                     39.3%
                            
C. Christopher Bess (5)                   508,081                     11.6%
                            
Anita J. Vachon                            42,200                         *
                            
Nina J. Pratz                             120,802                      2.8%
                            
William J. McCabe                          61,190                      1.4%
                            
Michael Mons                                  330                         *
                            
Robert J. Beckett                         123,646                      2.8%
                            
Harold Van Tongeren (6)                    44,099                      1.0%
                            
Brian McCarty                                  --                        --
                            
James A. Clark                              2,000                         *
                            
Monica A. Bowlin (7)                    1,723,513                     39.3%
                            
The Francis W. McClure      
and Evelyn Hope McClure     
Revocable Trust                           403,124                      9.2%
                            
All directors and executive
officers as a group
(10 persons) (4)(5)(6)(7)               2,625,861                     59.9%

- ---------------------------
*Less than 1.0%

(1)  All of the holders have an address at c/o the Company,  150  Louisiana  NE,
     Albuquerque, NM, 87108.
(2)  Unless  otherwise  noted and  subject to  community  property  laws,  where
     applicable,  the  persons  named in the table  above  have sole  voting and
     investment  power  with  respect  to all  shares of  Common  Stock as shown
     beneficially owned by them.

                                       10
<PAGE>

(3)  For purposes of the  denominator  used in calculating the percentage of the
     total  shares  outstanding  held by  each  holder,  the  number  of  shares
     outstanding   excludes   (i)  93,500   shares  which  are  subject  to  the
     Representative's  Option, as previously  described in a document previously
     filed with the  Commission  and (ii) 301,500  shares  reserved for issuance
     upon the  exercise of options  granted by the Company  under the  Company's
     1996 Stock Option Plan, none of which are currently exercisable.
(4)  Includes  425,687 shares held by Mr.  Bowlin's wife and 171,332 shares held
     by each of three daughters. Mr. Bowlin disclaims beneficial ownership of an
     aggregate  of  342,664  of  such  shares,  which  are  held  by  two of his
     daughters.
(5)  Includes 73,006 shares held by Mr. Bess' wife and 19,623 shares held by Mr.
     Bess' minor daughter.
(6)  All of such 44,099  shares are held by Mr. Van  Tongeren  jointly  with his
     wife.
(7)  Includes  783,830 shares held by Mrs.  Bowlin's  husband and 171,332 shares
     held by each of her  three  daughters.  Mrs.  Bowlin  disclaims  beneficial
     ownership of an aggregate of 342,664 of such shares,  which are held by two
     of her daughters.


                     CERTAIN TRANSACTIONS AND RELATIONSHIPS

     Michael L. Bowlin is the  President and Chairman of the Board of, and a 25%
stockholder in, Stuckey's Corporation ("Stuckey's"), a franchiser of restaurants
and  specialty  stores,  including  specialty  stores  located  at  four  of the
Company's  travel  centers.  In fiscal years 1998 aggregate  franchise and other
related fees paid by the Company to Stuckey's equaled approximately $35,700.

     Michael L. Bowlin and C.  Christopher  Bess each have  perpetual  five-year
employment  agreements  with the Company that provide for an annual base salary,
effective as of February 1, 1997, of $195,000 and $145,000, respectively, during
their terms of  employment,  as well as certain rights to  indemnification.  See
"EXECUTIVE COMPENSATION--Employment Agreements."

     On April 1,  1997,  the  Company  entered  into an  agreement  to  purchase
substantially  all of the assets and  certain  liabilities  of a division of The
McCarty  Companies  formally known as "Pony  Panels." The McCarty  Companies are
owned by a director of the Company,  Brian McCarty. The aggregate  consideration
paid by the company for these assets consisted of $4.2 million. Additional terms
of the financing  have been disclosed in a Current Report on Form 8-K previously
filed with the SEC.


                  APPOINTMENT OF INDEPENDENT PUBLIC ACCOUNTANTS

     The Board of Directors has appointed  KPMG Peat Marwick LLP as  independent
public accountants to audit the consolidated financial statements of the Company
for the fiscal year ending  January 31, 1999,  and to perform  other  accounting
services as requested by the Company.  Although not required to do so, the Board
of Directors is submitting the appointment of that firm for  ratification at the
Annual  Meeting.  A  representative  of KPMG Peat  Marwick LLP is expected to be
present at the Annual Meeting,  will have the opportunity to make a statement if
he or she  desires  to do so,  and is  expected  to be  available  to respond to
appropriate questions.

                                       11
<PAGE>



                              STOCKHOLDER PROPOSALS

     Any  stockholder  proposals  intended to be presented at the Company's next
annual  meeting of  stockholders  must be  received by the Company no later than
April 5, 1999, to be evaluated by the Board for inclusion in the  information or
proxy statement for that meeting.

  
                                  OTHER MATTERS

     The Board of Directors does not intend to present at the Annual Meeting any
matters other than those  described  herein and does not  presently  know of any
matters that will be presented by other parties.


                         1998 ANNUAL REPORT ON FORM 10-K

     The Company  files annual  reports on Form 10-K with the SEC. A copy of the
annual  report for the fiscal year ended  January  31, 1998  (except for certain
exhibits thereto) may be obtained,  free of charge,  upon written request by any
stockholder  to The Miller Group,  4909 E. McDowell  Road,  Suite 100,  Phoenix,
Arizona 85008, Attention:  Bowlin Shareholder Relations.  Copies of all exhibits
to the annual report are available upon a similar request, subject to payment of
a charge to reimburse the Company for its expenses in supplying any exhibit.

                                              By Order of the Board of Directors



                                              Michael L. Bowlin
                                              Chairman of the Board



August 3, 1998


                                       12
<PAGE>

                                  SCHEDULE 14A

                     Information Required in Proxy Statement


                            SCHEDULE 14A INFORMATION
Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934
                                (Amendment No. )


Filed by the Registrant [X]

Filed by a Party other than the Registrant [ ]

Check the appropriate box:

[ ] Preliminary Information Statement
[ ] Confidential, for Use of the Commission Only 
    (as permitted by Rule 14a-6(e)(2)) 
[X] Definitive Proxy Statement 
[ ] Soliciting  Material Pursuant to ss. 240.14a-11(c) or ss. 240.14a-12


            BOWLIN Outdoor Advertising & Travel Centers Incorporated
- --------------------------------------------------------------------------------
                (Name of Registrant As Specified in Its Charter)



- --------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

[X] No fee required.
[ ] Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.

     1) Title of each class of securities to which transaction applies:
                  N/A
- --------------------------------------------------------------------------------

     2) Aggregate number of securities to which transaction applies:
                  N/A
- --------------------------------------------------------------------------------

     3) Per unit  price  or  other  underlying  value  of  transaction  computed
pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the filing fee
is calculated and state how it was determined):
                  N/A
- --------------------------------------------------------------------------------

     4) Proposed maximum aggregate value of transaction:
                  N/A
- --------------------------------------------------------------------------------

     5)  Total fee paid:
                  N/A
- --------------------------------------------------------------------------------

                                       13
<PAGE>

[ ] Fee paid previously with preliminary materials.

[ ] Check box if any part of the fee is offset as provided by Exchange  Act Rule
    0-11(a)(2) and identify  the filing for  which the  offsetting  fee was paid
    previously.  Identify the previous filing by registration  statement number,
    or the Form or Schedule and the date of its filing.

     1) Amount Previously Paid:
                  N/A
        ----------------------

     2) Form, Schedule or Registration Statement No.:
                  N/A
        ---------------------- 

     3) Filing Party:
                  N/A
        ----------------------

     4) Date Filed:
                  N/A
        ----------------------







                                       14
<PAGE>

            BOWLIN OUTDOOR ADVERTISING & TRAVEL CENTERS INCORPORATED
                                      PROXY
           THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS


     The undersigned  hereby appoints Michael L. Bowlin and C. Christopher Bess,
and each of them,  with  power to appoint a  substitute,  to vote all shares the
undersigned is entitled to vote at the Annual Meeting of  Shareholders of Bowlin
Outdoor  Advertising  &  Travel  Centers  Incorporated,  to be held  on  Friday,
September 18, 1998, and at all adjournments  thereof,  as specified below on the
following  matters which are further  described in the Proxy  Statement  related
hereto,  and, in their  discretion,  upon any other matters which may be brought
before the meeting.

          1.   ELECTION OF CLASS II DIRECTORS, NOMINEES:

               C. Christopher Bess and James A. Clark

               [ ]  VOTE FOR  all  nominees  listed above  (except vote withheld
                    from the following nominee,  if any, whose names are written
                    below)

               -----------------------------------------------------------------

               [ ]  WITHHOLD AUTHORITY to vote for all nominees listed above.




     In their  discretion,  the proxies are  authorized  to vote upon such other
business as may properly  come before the  meeting.  This proxy,  when  properly
executed,  will be  voted  in the  manner  directed  herein  by the  undersigned
shareholder. If no direction is made, this proxy will be voted for all directors
named in Item 1.

                                        Dated: [                   ], 1998

                                        Please sign exactly  as  name appears at
                                        left.  When  shares  are  held as  joint
                                        tenants, both should sign.  When signing
                                        as  attorney,  executor,  administrator,
                                        trustee  or  guardian,  please give full
                                        corporate name  by  President  or  other
                                        authorized officer.  If  a  partnership,
                                        please have signed  in  partnership name
                                        by authorized person.


                                        ----------------------------------------
                                                       Signature


                                        ----------------------------------------
                                                Signature if held jointly

                                        PLEASE  MARK,  SIGN,  DATE,  AND  RETURN
                                        THIS PROXY PROMPTLY USING  THE  ENCLOSED
                                        ENVELOPE.

                                       15
<PAGE>


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