BOWLIN OUTDOOR ADVERTISING & TRAVEL CENTERS INC
10-Q, 1998-09-14
MISC GENERAL MERCHANDISE STORES
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                United States Securities and Exchange Commission
                             Washington, D.C. 20549

                                    FORM 10-Q

[X]  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
     ACT OF 1934
     For the quarterly period ended July 31, 1998

[ ]  TRANSITION  REPORT  PURSUANT TO SECTION 13 OR 15(d) OF THE EXHANGE ACT 
     For the transition period from [       ] to [       ]

                         Commission File Number 0-21451

            BOWLIN Outdoor Advertising & Travel Centers Incorporated
             (Exact name of registrant as specified in its charter)


                NEVADA                                   85-0113644            
    (State or other jurisdiction of           (IRS Employer Identification No.)
     incorporation or organization)

   150 LOUISIANA NE, ALBUQUERQUE, NM                       87108
(Address of principal executive offices)                 (Zip Code)


                     Issuer's telephone number: 505-266-5985


Check  whether the issuer (1) filed all reports  required to be filed by Section
13 or 15(d) of the  Exchange  Act during the past 12 months (or for such shorter
period that the registrant was required to file such reports),  and (2) has been
subject to such filing requirements for the past 90 days. Yes [X] No [ ]

As of September  11, 1998,  4,384,848  shares of the issuer's  common stock were
outstanding.


<PAGE>

                                     BOWLIN
                      OUTDOOR ADVERTISING & TRAVEL CENTERS
                          INCORPORATED AND SUBSIDIARIES


                                      INDEX


                          PART I. FINANCIAL INFORMATION

                                                                        Page No.
         
Item 1.     Consolidated Financial Statements

            Consolidated Balance Sheets as of
            July 31, 1998 and January 31, 1998..............................2

            Consolidated Statements of Income for the
            Three Months Ended and Six Months Ended
            July 31, 1998 and 1997..........................................4

            Consolidated Statements of Stockholders'
            Equity for the Six months ended July 31, 1998...................5

            Consolidated Statements of Cash Flows for the
            Six Months Ended July 31, 1998 and 1997.........................6

            Notes to the Consolidated Financial Statements .................8

Item 2.     Management's Discussion and Analysis or
            Plan of Operation .............................................10

Item 3.     Quantitative and Qualitative Disclosures About
            Market Risk....................................................14

                     PART II. OTHER INFORMATION

Item 1.     Legal Proceedings..............................................14

Item 2.     Changes in Securities and Use of Proceeds  ....................14

Item 3.     Defaults Upon Senior Securities................................14

Item 4.     Submission of Matters to a Vote of Security Holders............14

Item 5.     Other Information..............................................15

Item 6.     Exhibits and Reports on Form 8-K ..............................15

            Signatures ....................................................15

                                       1
<PAGE>

PART I. FINANCIAL INFORMATION

Item 1. Consolidated Financial Statements

                                     BOWLIN
                      OUTDOOR ADVERTISING & TRAVEL CENTERS
                          INCORPORATED AND SUBSIDIARIES

                           Consolidated Balance Sheets
                                     Assets
                        (In thousands, except share data)

<TABLE>
<S>                                                               <C>                        <C>
                                                                       July 31,                  January 31,
                                                                         1998                       1998
                                                                      (Unaudited)                (Unaudited)
                                                                  --------------------       --------------------
Current assets:
      Cash and cash equivalents                                    $            1,524         $            4,054
      Accounts receivable, net                                                    811                        579
      Notes receivable, related parties - current maturities                       11                         30
      Inventories                                                               3,871                      3,623
      Prepaid expenses                                                            576                        448
      Income taxes                                                                125                         90
      Other current assets                                                          8                         11
                                                                  --------------------       --------------------
      Total current assets                                                      6,926                      8,835


Notes receivable, related parties, less current
      maturities                                                                    3                         20

Property & equipment, net                                                      20,368                     15,728

Intangible assets, net                                                          1,246                      1,200

Other assets                                                                       73                         76
                                                                  --------------------       --------------------
      Total assets                                                             28,616                     25,859
                                                                  ====================       ====================


</TABLE>









                                                                     (Continued)

                                       2
<PAGE>

                                     BOWLIN
                      OUTDOOR ADVERTISING & TRAVEL CENTERS
                          INCORPORATED AND SUBSIDIARIES

                           Consolidated Balance Sheets
                      Liabilities and Stockholders' Equity
                        (In thousands, except share data)


<TABLE>
<S>                                                                   <C>                         <C>
                                                                           July 31,                   January 31,
                                                                             1998                         1998
                                                                          (Unaudited)                 (Unaudited)
                                                                      --------------------        ---------------------

Current liabilities:
      Short-term borrowing, bank                                       $              359          $               745
      Accounts payable                                                              1,208                        1,351
      Long-term debt, current maturities                                            1,095                          779
      Accrued liabilities                                                             575                          456
                                                                      --------------------        ---------------------
      Total current liabilities                                                     3,237                        3,331

Deferred income taxes                                                                 256                          177
Long-term debt, less current maturities                                            10,312                        8,124
                                                                      --------------------        ---------------------
      Total liabilities                                                            13,805                       11,632

Stockholders' equity
      Common stock, $.001 par value; authorized 100,000,000
        shares; issued and outstanding 4,384,848 shares                                 4                            4
      Additional paid-in capital                                                   11,604                       11,604
      Retained earnings                                                             3,203                        2,619
                                                                      --------------------        ---------------------
      Total stockholders' equity                                                   14,811                       14,227

                                                                      --------------------        ---------------------
      Total liabilities and stockholders' equity                       $           28,616          $            25,859
                                                                      ====================        =====================


</TABLE>

          See accompanying notes to consolidated financial statements.

                                       3
<PAGE>


                                     BOWLIN
                      OUTDOOR ADVERTISING & TRAVEL CENTERS
                          INCORPORATED AND SUBSIDIARIES

                        Consolidated Statements of Income
                 (In thousands, except share and per share data)

<TABLE>
<S>                                     <C>              <C>                 <C>              <C>   

                                               Three Months Ended                   Six Months Ended
                                        --------------------------------     ------------------------------

                                           July 31,         July 31,            July 31,        July 31,   
                                             1998             1997                1998            1997
                                         (Unaudited)      (Unaudited)         (Unaudited)      (Unaudited)
                                        -------------    -------------       -------------    -------------
                                                                                            
Gross sales                                    8,628            7,923              15,752           14,575
Less discounts on sales                           73               78                 135              155
                                        -------------    -------------       -------------    -------------
       Net sales                               8,555            7,845              15,617           14,420
                                                                                            
Cost of goods sold                             5,270            5,032               9,817            9,491
                                        -------------    -------------       -------------    -------------
       Gross profit                            3,285            2,813               5,800            4,929
                                                                                            
General and administrative expenses           (1,890)          (1,773)             (3,577)          (3,312)
                                                                                            
Other income                                       2               38                   3               70 
                                                                                            
 Depreciation and amortization                  (453)            (310)               (862)            (528)
                                        -------------    -------------       -------------    -------------
       Operating income                          944              768               1,364            1,159
                                                                                                   
Other non-operating income (expense):                                                       
       Interest income                            33               63                  61              145
                                                                                                     
       Gain on sale of property and                -               84                   4              189
       equipment                                                                                   
       Interest expense                         (260)            (194)               (474)            (348)
                                        -------------    -------------       -------------    -------------
       Total other non-operating                (227)             (47)               (409)             (14)
       income (expense), net                                                                     
                                                                                            
                                        -------------    -------------       -------------    -------------
Income before taxes                              717              721                 955            1,145
                                                                                                    
Income taxes                                     278              288                 371              458
                                        -------------    -------------       -------------    -------------
                                                                                            
Net income                                       439              433                 584              687
                                        =============    =============       =============    =============
                                                                                            
Weighted average common shares             4,384,848        4,384,848           4,384,848        4,384,848
                                                                                            
Weighted average common and potential                                                       
       dilutive common shares              4,394,801        4,384,848           4,389,824        4,384,848
                                                                                            
Earnings per share                                                                          
       Basic                             $      0.10      $      0.10         $      0.13      $      0.16
                                        =============    =============       =============    =============                         
       Diluted                           $      0.10      $      0.10         $      0.13      $      0.16
                                        =============    =============       =============    =============
                                                                                          

</TABLE>

          See accompanying notes to consolidated financial statements.

                                       4
<PAGE>

                                     BOWLIN
                      OUTDOOR ADVERTISING & TRAVEL CENTERS
                          INCORPORATED AND SUBSIDIARIES

                 Consolidated Statement of Stockholders' Equity
                                 (In thousands)



<TABLE>
<S>                                <C>               <C>          <C>               <C>              <C>

                                                          For the Six Months Ended
                                                                Unaudited

                                                     Common       Additional
                                     Number          stock,         paid-in         Retained
                                   of shares         at par         capital         earnings           Total
                                   ---------------------------------------------------------------------------
Balance at January 31, 1998        4,384,848         $    4       $   11,604        $  2,619         $  14,227

Net income                                                                               584               584
                                   ---------------------------------------------------------------------------
Balance at July 31, 1998           4,384,848         $    4       $   11,604        $  3,203         $  14,811
                                   ===========================================================================






















          See accompanying notes to consolidated financial statements.

                                       5
<PAGE>


                                     BOWLIN
                      OUTDOOR ADVERTISING & TRAVEL CENTERS
                          INCORPORATED AND SUBSIDIARIES

                      Consolidated Statements of Cash Flows
                                 (In thousands)

                                                                                    For the Six Months Ended
                                                                            ------------------------------------------

                                                                                July 31,                  July 31,
                                                                                  1998                      1997
                                                                              (Unaudited)               (Unaudited)
                                                                            -----------------          ---------------
Cash flows from operating activities:
      Net income                                                              $          584            $         687
      Adjustments to reconcile net income to net cash  
        provided by operating activities:
             Depreciation and amortization                                               862                      528
             Gain on sales of property and equipment                                      (4)                    (189)
             Deferred income taxes                                                        79                       31
             Imputed interest                                                             16                        -
             Changes in operating assets and                                            (602)                    (258)
             liabilities
                                                                            -----------------          ---------------
                       Net cash provided by operating activities                         935                      799

Cash flows from investing activities:
      Proceeds from sale of assets                                                         8                      423
      Business acquisitions (note 2)                                                  (2,090)                  (4,865)
      Purchases of property and equipment, net                                        (1,741)                  (1,371)
      Proceeds (disbursements) on notes receivable, net                                   36                       (3)
                                                                            -----------------          ---------------
                   Net cash used in investing activities                              (3,787)                  (5,816)

Cash flows from financing activities:
      Borrowings on short-term debt                                                      359                    3,457
      Borrowings on long-term debt                                                     1,128                        -
      Payments on short-term debt                                                       (745)                    (404)
      Payments on long-term debt                                                        (420)                       -
                                                                            -----------------          ---------------
                   Net cash provided by financing activities                             322                    3,053
                                                                                                                
Net decrease in cash and cash equivalents                                             (2,530)                  (1,964) 
                                                                                                              
Cash and cash equivalents at beginning of period                                       4,054                    7,519
                                                                            -----------------          ---------------
Cash and cash equivalents at end of period                                             1,524                    5,555
                                                                            =================          ===============
</TABLE>

                                                                     (Continued)
                                       6
<PAGE>


                                     BOWLIN
                      OUTDOOR ADVERTISING & TRAVEL CENTERS
                          INCORPORATED AND SUBSIDIARIES

                Consolidated Statements of Cash Flows, Continued
                                 (In thousands)

<TABLE>
<S>                                                                     <C>                       <C>   
                                                                            July 31,                  July 31,
                                                                              1998                      1997
                                                                          (Unaudited)               (Unaudited)
                                                                        -----------------         -----------------

Supplemental disclosure of cash flow information:

     Noncash investing and financing activities:
         Acquisition of outdoor advertising assets in
            exchange for long-term debt                                   $        1,650            $        2,775
                                                                        =================         =================

         Acquisition of covenants not-to-compete
            in exchange for long-term debt                                $          130            $            -
                                                                        =================         =================

         Exchange of property and equipment and note
            payable on sale of partnership investment                     $            -            $        1,284                  
                                                                        =================         =================

     Acquisitions:
         Fair value of assets  acquired and  liabilities  
            assumed at the date of the acquisitions were 
            as follows:

            Accounts receivable                                           $           34            $           74                  
            Prepaid expenses                                                          31                        15                  
            Billboards                                                             1,970                     3,200 
            Vehicles and equipment                                                    55                        63 
            Goodwill                                                                   -                       863 
            Accounts payable                                                           -                       (15)
                                                                        =================         =================
                                                  
                                                                        
</TABLE>















          See accompanying notes to consolidated financial statements.

                                       7
<PAGE>


                                     BOWLIN
                      OUTDOOR ADVERTISING & TRAVEL CENTERS
                          INCORPORATED AND SUBSIDIARIES

             Notes to Consolidated Financial Statements (Unaudited)


1.   The  consolidated  financial  statements  for the six months ended July 31,
     1998  and  July  31,  1997  are  unaudited  and  reflect  all   adjustments
     (consisting only of normal recurring adjustments) which are, in the opinion
     of management,  necessary for a fair presentation of the financial position
     and operating results for the interim periods.  The condensed  consolidated
     financial  statements  should be read in conjunction  with the consolidated
     financial statements and notes,  together with management's  discussion and
     analysis of financial condition and results of operations, contained in the
     Company's  annual report on Form 10-K for the fiscal year ended January 31,
     1998.  Results  of  operations  for  interim  periods  are not  necessarily
     indicative of results that may be expected for the year as a whole. Certain
     amounts in the January 31, 1998 financial statements have been reclassified
     to conform with the July 31, 1998 presentation.

2.   Earnings  per  Share.  The  following  table  is a  reconciliation  of  the
     numerators and denominators of the basic and diluted per share computations
     for income from continuing operations.


<TABLE>
<S>                            <C>          <C>            <C>          <C>            <C>           <C>  

                                                         Three months ended July 31
                               --------------------------------------------------------------------------------
                                               1998                                      1997
                               --------------------------------------  -----------------------------------------
                                 Income        Shares      Per Share       Income         Shares     Per Share
                               (Numerator)  (Denominator)   Amount      (Numerator)    (Denominator)   Amount

Basic EPS                       $  439,000     4,384,848   $    0.10     $ 433,000        4,384,848   $   0.10
                                                           ---------                                  --------
Income available to
     common stockholders
Effect if Dilutive Securities:
Stock options                                      9,953
                                ----------     ---------                 ---------        ---------
Diluted EPS
Income available to common
     stockholders plus assumed
     conversions                $  439,000     4,394,801   $    0.10     $ 433,000        4,384,848   $   0.10
                                ----------     ---------   ---------     ---------        ---------   --------


                                                          Six months ended July 31,
                               ---------------------------------------------------------------------------------
                                               1998                                      1997
                               --------------------------------------  -----------------------------------------
                                 Income        Shares      Per Share       Income         Shares     Per Share
                               (Numerator)  (Denominator)    Amount     (Numerator)    (Denominator)   Amount

Basic EPS                       $  584,000     4,384,848   $    0.13     $ 687,000        4,384,848   $   0.16
                                                           ---------                                  --------
Income available to
     common stockholders
Effect if Dilutive Securities:
Stock options                                      4,976
                                ----------     ---------                 ---------        ---------
Diluted EPS
Income available to common
     stockholders plus assumed
     conversions                $  584,000     4,389,824   $    0.13     $ 687,000        4,384,848   $   0.16
                                ----------     ---------   ---------     ---------        ---------   --------

</TABLE>

                                       8
<PAGE>


3.   Acquisitions.  On  February  1, 1998,  the  Company  acquired  the  outdoor
     advertising assets of Big-Tex Outdoor Advertising (Big-Tex) for $1,559,000.
     The Company paid $559,000 from the proceeds of the initial public  offering
     and  financed  $1,000,000  with  bank  debt.  Big-Tex  owned  and  operated
     approximately  285 poster and painted faces in the  Brownwood,  Texas metro
     area. The Company also entered into a non-compete agreement with the former
     principals  of  Big-Tex  for a  period  of ten  years  from the date of the
     acquisition,  payable in ten annual  installments  of $10,000  beginning in
     February 1999. The acquisition was accounted for as a purchase. The results
     of Big-Tex's  operations  have been combined  with the Company's  since the
     date of  acquisition.  The  purchase  price  was  allocated  to the  assets
     acquired based on their  estimated fair values and no goodwill was recorded
     in connection with the purchase.

     On March 3, 1998, the Company  acquired the outdoor  advertising  assets of
     Norwood Outdoor,  Inc. (Norwood) for $1,006,000.  The Company paid $350,000
     from the proceeds of the initial public offering,  $6,000 cash and financed
     $650,000  with bank debt.  Norwood  owned and  operated  approximately  140
     poster and painted  bulletin  faces in the Brady,  Texas  metro  area.  The
     acquisition  was  accounted  for as a purchase.  The  results of  Norwood's
     operations  have  been  combined  with  the  Company's  since  the  date of
     acquisition.  The purchase price was allocated to the assets acquired based
     on their  estimated  fair values and no goodwill was recorded in connection
     with the purchase.

     On May 1, 1998 the  Company  purchased  the outdoor  advertising  assets of
     Edgar Outdoor  Advertising  Co. for $900,000.  The Company paid $900,000 at
     closing from the proceeds of the initial public  offering.  Edgar owned and
     operated  approximately  62 painted  bulletin faces in central  Texas.  The
     acquisition  was  accounted  for as a  purchase.  The  results  of  Edgar's
     operations  have  been  combined  with  the  Company's  since  the  date of
     acquisition.  The purchase price was allocated to the assets acquired based
     on their  estimated  fair values and no goodwill was recorded in connection
     with the purchase.

     On June 1, 1998 the Company purchased the outdoor advertising assets of J &
     J Sign  Company,  located in Silver  City,  New Mexico.  The  Company  paid
     $275,000  from the proceeds of the initial  public  offering and recorded a
     payable of $100,000 to the former  owner of J & J. J & J owned and operated
     approximately  40 painted  bulletin faces in Southwestern  New Mexico.  The
     acquisition  was  accounted  for as a  purchase.  The  purchase  price  was
     allocated to the assets  acquired based on their  estimated fair values and
     no goodwill was recorded in connection with the purchase.

     The following  unaudited proforma  consolidated  results of operations have
     been prepared as if the acquisitions of Big-Tex, Norwood and Edgar occurred
     on February 1, 1998 and 1997.  The effect of the Company's  acquisition  of
     the assets of J & J are not material to the combined  results of operations
     of the Company.

                     (in thousands except per share amounts)

                                                Six Months Ended
                                                     July 31
                                                   (unaudited)

                                           1998                 1997
                                           ----                 ----

           Gross sales                $   15,882           $   15,204

           Net income                        611                  745

           Earnings per basic and
                diluted share         $      .14           $      .17
                                      ==========           ==========


                                       9
<PAGE>

     The proforma  information is presented for informational  purposes only and
     is not  necessarily  indicative of the results of operations  that actually
     would have been achieved had the  acquisition  been  consummated as of that
     time, nor is it intended to be a projection of future results.

4.   Subsequent  Events:  On August 14, 1998 the Company  purchased  the outdoor
     advertising  assets of T & C Outdoor  for  $160,000  cash.  T & C owned and
     operated approximately 20 faces in central Texas.



Item 2. Management's  Discussion and Analysis of Financial Condition and Results
     of Operations.

Overview

The  following is a  discussion  of the  consolidated  financial  condition  and
results of operations of the Company as of and for the two fiscal  periods ended
July 31, 1998 and 1997. This discussion  should be read in conjunction  with the
Consolidated  Financial Statements of the Company and the related notes included
in the Company's Form 10-KSB for the fiscal year ended January 31, 1998.

The  Company  operates  in two  industry  segments,  travel  centers and outdoor
advertising.  In order to  perform  a  meaningful  evaluation  of the  Company's
performance  in  each of its  operating  segments,  the  Company  has  presented
selected  operating data which  separately sets forth the revenue,  expenses and
operating  income  attributable to each segment,  and also separately sets forth
the corporate expenses of the Company which are not properly allocable to either
of the Company's segments for purposes of determining their respective operating
income.  The  discussion  of results of operations  which follows  compares such
selected  operating  data and  corporate  expense  data for the interim  periods
presented.

The forward-looking  statements included in Management's Discussion and Analysis
of Financial  Condition and Results of  Operations,  which reflect  management's
best judgment based on factors currently known, involve risks and uncertainties.
Actual  results  could  differ   materially  from  those  anticipated  in  these
forward-looking statements as a result of a number of factors, including but not
limited to those discussed.








                                       10
<PAGE>

Results of Operations

The following  table presents  certain income and expense items derived from the
Consolidated  Statements  of Income for the six months ended July 31  (unaudited
and amounts in thousands):

<TABLE>
<S>                                             <C>                  <C>                    <C>

                                                                                            % Incr/
                                                     1998                 1997               (Decr)
                                                     ----                 ----               ------
Travel centers:
      Gross sales                                        12,452               12,315           1.1%
      Discounts on sales                                    135                  155         (12.9)%
                                                ----------------     ----------------
      Net sales                                          12,317               12,160           1.3%                                 
                                                                                                      
      Cost of sales                                       8,358                8,247           1.3%   
                                                ----------------     ----------------                 
                                                          3,959                3,913           1.2%   
                                                                                                      
      General and administrative expenses                 2,867                2,716           5.6%   
      Depreciation and amortization                         286                  207          38.2%   
                                                ----------------     ----------------                 
      Operating income                                      806                  990         (18.6)%  
                                                                                                      
Outdoor advertising:                                                                                  
      Gross sales                                         3,300                2,260          46.0%   
      Direct operating expenses                           1,459                1,244          17.3%
                                                ----------------     ----------------
                                                          1,841                1,016          81.2%
      General and administrative expenses                   482                  354          36.2%
      Depreciation and amortization                         522                  252         107.1%                                 
                                                ----------------     ----------------                  
      Operating income                                      837                  410         104.1%  
                                                                                                     
Corporate and other:                                                                                 
      General and administrative expenses                  (228)                (242)         (5.8)%  
      Depreciation and amortization                         (54)                 (69)        (21.7%)  
      Interest expense                                     (474)                (348)         36.2%  
      Other income, net                                      68                  404         (83.2%)  
                                                ----------------     ----------------                
Income before taxes                                         955                1,145         (16.6)%  
Income taxes                                                371                  458         (19.0)%  
                                                ----------------     ----------------                
Net income                                       $          584       $          687         (15.0)%  
                                                ================     ================
  
</TABLE>                                            

                                       11
<PAGE>


Comparison of the Six Months Ended July 31, 1998 and July 31, 1997

Travel Centers. Gross sales at the Company's Travel Centers increased by 1.1% to
$12.452  million for the six months ended July 31, 1998 from $12.315 million for
the six months ended July 31, 1997. This increase is primarily attributable to a
7.0% increase in merchandise  sales which were $4.122 million for the six months
ended July 31,1998  compared  with $3.851  million for the six months ended July
31,1997.  Gasoline  sales  decreased  1.6% to $6.206  million for the six months
ended July 31, 1998 from $6.306  million for the same period in 1997.  Wholesale
gasoline  sales  increased  48.7% to $614,000  for the six months ended July 31,
1998, as compared to $413,000 for the six months ended July 31, 1997. Restaurant
sales  decreased  by 13.4% to $1.510  million for the six months  ended July 31,
1998 compared with $1.744 for the six months ended July 31, 1997.  Cost of goods
sold for the travel centers  increased 1.3% to $8.358 million for the six months
ended July 31, 1998 from $8.247  million for the six months ended July 31, 1997,
primarily as a result of an increase in merchandise sales.

General and  administrative  expenses  for travel  centers  consist of salaries,
bonuses and commissions for travel center personnel,  property costs and repairs
and  maintenance.  General and  administrative  expenses for the travel  centers
increased  to $2.867  million for the six months  ended July 31 1998 from $2.716
million for the six months ended July 31, 1997.

Depreciation and amortization expense increased by 38.2% to $286,000 for the six
months ended July 31, 1998 as compared to $207,000 for the six months ended July
31, 1997. The increase is attributable to additions of depreciable assets during
the current period.

The above factors  contributed to an overall decrease in travel center operating
income of 18.6% to $806,000 for the six months ended July 31,1998 from  $990,000
for the six months ended July 31, 1997. This decrease is primarily  attributable
to increases in depreciation and general and administrative expenses.

Outdoor  Advertising.   Gross  sales  from  the  Company's  Outdoor  Advertising
increased  46.0% to $3.300  million for the six months  ended July 31, 1998 from
$2.260  million  for the six  months  ended  July 31,  1997.  The  increase  was
primarily   attributable   to  the  continual   assimilation  of  the  Company's
acquisitions,  increased  usage of available  sign  inventory,  and increases in
rates.

Direct  operating  expenses  related  to outdoor  advertising  consist of rental
payments to property  owners for the use of land on which  advertising  displays
are located,  production  expenses  and selling  expenses.  Production  expenses
include  salaries  for  operations  personnel  and real estate  representatives,
property taxes,  materials and repairs and maintenance of advertising  displays.
Selling expenses consist  primarily of salaries and commissions for salespersons
and travel and entertainment  related to sales. Direct operating costs increased
17.3% to $1.459  million  for the six  months  ended July 31,  1998 from  $1.244
million  for the six months  ended July 31,  1997,  principally  due  additional
direct operating costs associated with the acquisitions.

General and administrative  expenses for outdoor advertising consist of salaries
and wages for administrative personnel,  insurance, legal fees, association dues
and  subscriptions   and  other  indirect   operating   expenses.   General  and
administrative  expenses  increased  36.2% to $482,000  for the six months ended
July 31, 1998 from $354,000 for the six months ended July 31, 1997.

Depreciation and amortization  expense  increased 107.1% to $522,000 for the six
months ended July 31, 1998 from $252,000 for the six months ended July 31, 1997.
The increase is  attributable to scheduled  depreciation of advertising  display
structures and machinery and equipment primarily associated with acquisitions as
well as the amortization of goodwill and non-compete covenants.

                                       12
<PAGE>

The above factors contributed to the increase in outdoor  advertising  operating
income  of  104.1% to  $837,000  for the six  months  ended  July 31,  1998 from
$410,000 for the six months ended July 31, 1997.  In addition,  earnings  before
interest,  taxes, depreciation and amortization (EBITDA) for outdoor advertising
increased  105.3% to $1.359  million for the six months ended July 31, 1998 from
$662,000 for the six months ended July 31, 1997.  The EBITDA  margin for outdoor
advertising  increased  to 41.2%  for the six  months  ended  July  31,  1998 as
compared to 29.3% for the six months ended July 31, 1997.

Corporate and Other. General and administrative expenses for corporate and other
operations  of the Company  consist  primarily of executive  and  administrative
compensation  and  benefits,  accounting,  legal and  investor  relations  fees.
General and  administrative  expenses decreased slightly to $228,000 for the six
months ended July 31, 1998 as compared to $242,000 for the six months ended July
31, 1997.

Depreciation  and  amortization  expenses for the Company's  corporate and other
operations consist of depreciation  associated with the corporate  headquarters,
furniture  and fixtures and vehicles.  Depreciation  and  amortization  expenses
decreased  to $54,000  for the six months  ended July 31,  1998 as  compared  to
$69,000 for the six months ended July 31, 1997.

Interest  expense  increased  by 36.2% to $474,000 for the six months ended July
31, 1998 as compared to $348,000  for the six months  ended July 31,  1997.  The
increase is primarily  attributable  to the increase in debt associated with the
Company's acquisitions.

Other  income,  net,  primarily  includes  operating  rental  revenues  from the
Company's former  subsidiary,  gains and/or losses from the sales of assets, and
interest  income.  Other  income,  net,  decreased  83.2% to $68,000 for the six
months ended July 31, 1998 as compared to $404,000 for the six months ended July
31, 1997. The decrease is due to certain non-operating gains in 1997 not present
in 1998  and a  decrease  in  interest  income  due to use of IPO  proceeds  for
acquisitions.

Income  before taxes  decreased  16.6% to $955,000 for the six months ended July
31, 1998 as compared to $1.145  million for the six months  ended July 31, 1997.
As a percentage of gross  revenues,  income before taxes  decreased  slightly to
6.1% for the six months  ended  July 31,  1998 as  compared  to 7.9% for the six
months ended July 31, 1997.

Income taxes were $371,000 for the six months ended July 31, 1998 as compared to
$458,000 for the six months  ended July 31, 1997,  as the result of lower pretax
income.

The foregoing factors  contributed to a decrease in the Company's net income for
the six months  ended July 31, 1998 to $584,000 as compared to $687,000  for the
six months ended July 31, 1997.

Liquidity and Capital Resources

At July 31,1998, the Company had working capital of $3.689 million and a current
ratio of 2.1:1,  compared  to working  capital of $5.504  million  and a current
ratio of 2.7:1 at January  31,  1998.  Working  capital  and the  current  ratio
decreased  for the six months  ended July 31,  1998 as a result of IPO  proceeds
used in the current period but present at January 31, 1998.

Net cash provided by operating  activities was $935,000 for the six months ended
July 31, 1998 as  compared  to net cash  provided  by  operating  activities  of
$799,000  for the six  months  ended July 31,  1997.  Net cash  provided  in the
current  period  is  primarily   attributable  to  increased   depreciation  and
amortization  from  acquisitions and decreases in gains on sales of property and
equipment  as well as an  increase  in cash used to fund  operating  assets  and
liabilities.

                                       13
<PAGE>

Net cash used for  investing  activities  for the six months ended July 31, 1998
was $3.787  million,  of which  $2.090  million was used in the  purchase of the
outdoor  advertising  assets of  Big-Tex,  Norwood,  Edgar and J & J, and $1.741
million was used for  purchases  of property and  equipment.  For the six months
ended July 31, 1997, net cash used for investing  activities was $5.816 million,
of which $4.865  million was used for  acquisitions.  In addition,  $300,000 was
used  for the  purchase  of land for the  construction  of a new  travel  center
complex.

Net cash provided by financing activities for the six months ended July 31, 1998
was  $322,000 as compared  to $3.053  million for the six months  ended July 31,
1997. At July 31, 1998 and 1997 financing activities were a result of borrowings
and payments on debt.

On May 1, 1998 the Company  purchased  the outdoor  advertising  assets of Edgar
Outdoor  Advertising  Co. for $900,000  with the proceeds of the initial  public
offering.  Edgar owned and operated  approximately  62 painted bulletin faces in
central Texas.

On June 1, 1998 the Company  purchased the outdoor  advertising  assets of J & J
Sign Company, located in Silver City, New Mexico. The Company paid $275,000 from
the proceeds of the initial  public  offering and recorded a payable of $100,000
to the former owner of J & J. J & J owned and operated  approximately 40 painted
bulletin faces in Southwestern New Mexico.

On August 14, 1998 the Company purchased the outdoor advertising assets of T & C
Outdoor for $160,000  cash. T & C owned and operated  approximately  20 faces in
central Texas.

The  construction of a new travel center located  approximately 20 miles west of
Albuquerque, New Mexico, on Interstate 40 is proceeding and is scheduled to open
in the third fiscal quarter of this year. In addition, the Company completed the
upgrade of one travel center.

Although the Company does not have any  agreements  in place,  it will  continue
discussions  with  acquisition  candidates  throughout the  Southwestern  United
States.  The  Company  has not  executed a letter of intent or other  agreement,
binding or non-binding, to make such acquisitions. Any such acquisition would be
subject to the negotiation and execution of definitive  agreements,  appropriate
financing arrangements,  performance of due diligence, approval of the Company's
Board of Directors,  and the satisfaction of other customary closing conditions.
The Company would likely  finance any such  acquisitions  with cash,  additional
indebtedness or a combination of the two. Any commercial  financing obtained for
purposes of acquiring  additional  assets is likely to impose certain  financial
and other  restrictive  covenants  upon the Company and increase  the  Company's
interest expense.

Item 3.  Quantitative  and  Qualitative   Disclosures  About  Market  Risk.  Not
     required.


PART II - OTHER INFORMATION

Item 1.           Legal Proceedings.  None.

Item 2.           Changes in Securities and Use of Proceeds.

The use of IPO  proceeds  for the  quarter  ended July 31, 1998  totaled  $1.279
million.  Of the total used,  $1.175  million was used for the  acquisitions  of
Edgar Outdoor  Advertising  and J & J Sign Company.  The remaining  $104,000 was
used  for  the  purchase  of  real  estate  for  the  expansion  of the  outdoor
advertising division.

Item 3.           Defaults Upon Senior Securities.  None.

Item 4.           Submissions of Matters to a Vote of Security Holders.  None.


                                       14
<PAGE>

Item 5.           Other Information.  None.

Item 6.           Exhibits and Reports on Form 8-K.

         (a).     Exhibit No.                         Exhibit Name
                  -----------                         ------------
                     2.6               Purchase  Agreement  dated  June 1,  1998
                                       between  the  Registrant and J & J Signs.

                      27               Financial Data Schedule

         (b).     No reports were filed on Form 8-K during the  six months ended
                  July 31, 1998.


Signatures

In accordance with the requirements of the Securities  Exchange Act of 1934, the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned, thereunto duly authorized.

Date:    September 11, 1998
    
                               BOWLIN
                               Outdoor Advertising & Travel Centers Incorporated

                               /s/ Michael L. Bowlin
                               -----------------------------------------
                               Michael L. Bowlin, Chairman of the Board,
                               President and Chief Executive Officer


                               /s/ Nina J. Pratz
                               -----------------------------------------
                               Nina J. Pratz, Chief Financial Officer
                               (Principal Financial and Accounting Officer)



                                       15



                            ASSET PURCHASE AGREEMENT

THIS  AGREEMENT  is hereby made this,  June 1st,  1998 by and between John Mahl,
d/b/a J&J Signs, a sole proprietorship ("J&J",  "Mahl",  "Company" and "Owner"),
and  Bowlin  Outdoor  Advertising  &  Travel  Centers  Incorporated,   a  Nevada
corporation ("Bowlin").

                              Purpose of Agreement

Bowlin  desires  to  purchase  and J&J  desires  to sell  certain  tangible  and
intangible  assets that comprise a certain  portion of J&J's  business  known as
"J&J Signs" engaged in outdoor advertising.  Therefore,  in consideration of the
premises and of the mutual  representations,  warranties  and  covenants  herein
contained, the parties hereby agree as follows:

                              Terms and Conditions

Purchase Price

The purchase price shall be a total of $275,000 paid at closing and warrants for
shares of common stock in Bowlin's equal to a value of $100,000.**

In addition to the amount specified above, Bowlin will pay to J&J at closing:

(a) an amount  equal to the amount of any  prepaid  rents,  leases,  permits and
taxes as  specified  in attached  Exhibit E and  incorporated  for all  purposes
herein

The purchase price, and payments noted above,  shall be the sole  considerations
paid by Bowlin under this agreement.

Date of Closing

The  parties  contemplate  that  Closing  shall take  place on June 1, 1998.  If
Closing does not occur by that date, it will occur as soon  thereafter as Bowlin
is able to complete  its due  diligence  investigation.  The parties  agree that
Bowlin's  obligation to complete  this purchase is contingent  upon Bowlin being
satisfied,  in  its  sole  discretion,  that  all  representations  made  to  it
concerning  J&J's assets are true;  that the  financial  condition,  books,  and
accounts of J&J are sound; that the land leases, outdoor advertising permits and
advertising  contracts  are of  satisfactory  condition to Bowlin;  and that the
value of the  assets  being  transferred  is not less than the  purchase  price.
Transfer  of Assets to  Bowlin,  and  Transfer  of Funds to John Mahl shall take
place on June 1, 1998.

**Per legal counsel cash of $100,000 will be paid to John Mahl, d/b/a/ J&J Signs
in lieu of the common stock.

                                       1
<PAGE>

Transfer of Assets

At closing, J&J will sell, transfer,  assign,  convey and deliver to Bowlin free
and clear of any liens, debts, or encumbrances, and Bowlin will purchase, accept
and acquire from J&J all of the Assets  listed in Exhibit A attached  hereto and
incorporated for all purposes herein.

Instruments of Transfer

     (a)  J&J Deliveries. At the closing, J&J shall deliver to Bowlin:

          i.   A bill of sale  transferring  to  Bowlin  title to the  Assets as
               provided herein, in form and substance acceptable to Bowlin;
          ii.  A five (5) year  non-competition  agreement  for John  Mahl  (See
               attached Exhibit B);
          iii. Letter(s) from J&J to the New Mexico Department of Transportation
               regarding transfer of the applicable outdoor  advertising permits
               from John Mahl to Bowlin in the form of attached Exhibit F;
          iv.  Assignment  of land  lease  agreements  pertinent  to sign  sites
               located on property owned by third parties (See attached  Exhibit
               G);
          v.   A land lease  agreement  acceptable to Bowlin  pertinent to signs
               located on land currently occupied,  used, and owned by John Mahl
               and/or J&J Signs (See attached Exhibit D).
          vi.  Such  other  bills of  sale,  titles  and  other  instruments  of
               assignment,  transfer and  conveyance as Bowlin shall  reasonably
               request,  in recordable  form,  where  appropriate,  and properly
               executed,  evidenced and notarized where appropriate in such form
               as shall be necessary or appropriate to vest in Bowlin good title
               to the Assets.


     (b)  Bowlin's Deliveries. At the closing, Bowlin shall deliver to J&J:

          i.   A wire  transfer  or cashiers  check for the cash  portion of the
               purchase price as specified herein;
          ii.  Checks  in an amount  sufficient  to pay the net  amount  due for
               items listed in Exhibit E.
          iii. Warrants  to be  redeemed  in  Bowlin's  shares  within a 180 day
               period  from the date of  closing.  The number of shares  will be
               determined by the closing value of Bowlin's shares (BWN: Amex) on
               the date of this Agreement's closing divided into $100,000.**

**Reference note, page 1

                                       2
<PAGE>

     (c)  Other Transfer  Instruments.  Following the Closing, at the request of
          Bowlin,  J&J  shall  deliver  any  further  Instruments  and  take all
          reasonable action as may be necessary or appropriate to vest in Bowlin
          all of J&J's title to the assets.  This will specifically  include all
          historical and current files and documentation  related to structures,
          advertisers, permits, licenses, lighting and any other pertinent data.

No Assumption of Liabilities

     It is  expressly  understood  and agreed by the parties  hereto that Bowlin
     assumes no debts,  liabilities  (including tax  liabilities) or obligations
     (contractual  or  otherwise)  of J&J or  John  Mahl  or  any  other  debts,
     liabilities or obligations related to the conduct of J&J's business.

Representations and Warranties

     John Mahl  represents  and  warrants to Bowlin as of the date hereof and on
     the closing date as follows (all representations and warranties being joint
     and several):

     (a)  Authority.  J&J has the legal authority to sell, transfer, and deliver
          to  Bowlin  the  tangible  and   intangible   assets  of  the  outdoor
          advertising business known as "J&J Signs"

     (b)  Title. J&J has good and indefeasible  title to all properties,  assets
          and leasehold estates, real and personal,  tangible and intangible, to
          be  transferred  pursuant to this  Agreement  subject to no  mortgage,
          pledge,  lien,  conditional  sales  agreement,  encumbrance  or charge
          except for mortgages,  liens or  encumbrances on the real property fee
          simple estates of the ground lessors.

     (c)  Insurance. J&J carries insurance,  which it believes to be adequate in
          character  and amount,  with  reputable  insurers in respect of assets
          being acquired and such insurance policies are still in full force and
          effect, and shall be in effect without  interruption until closing has
          occurred.

                                       3
<PAGE>

     (d)  Violations, Suits, Claims, etc. J&J is not in default under any law or
          regulation,  or under  any  order  of any  court  or  federal,  state,
          municipal or other governmental department, commission, board, bureau,
          agency or instrumentality wherever located, and to J&J's knowledge and
          belief  there  are  (1)  no  claims,  actions,  suits  or  proceedings
          instituted or filed and (2) no claims  actions,  suits or  proceedings
          threatened  presently  or which in the  future  may be  threatened  or
          asserted against or affecting J&J at law or in equity, or before or by
          any  federal,  state,  municipal  or  other  governmental  department,
          commission, board, bureau, agency or instrumentality wherever located,
          and (3) there are no potential claims, demands,  liens,  encumbrances,
          or debts with  regard to the assets  that are the subject of this sale
          or  that  may  create  for  Bowlin  any  environmental  or  regulatory
          liability.

     (e)  Tax Returns.  J&J has filed or will file all requisite federal,  state
          and other tax  returns due for all fiscal  periods  ended on or before
          the  date of this  agreement.  There  are no  claims  against  J&J for
          federal,  state  or other  taxes  for any  period  or  periods  to and
          including the date of this agreement.

     (f)  Authorizations  and  Enforceability.  J&J has all requisite  power and
          authority to execute, deliver and perform this Agreement and the other
          agreements and instruments delivered pursuant hereto and to consummate
          the  transactions  contemplated  hereby.  This Agreement and the other
          agreements and  instruments  delivered  pursuant hereto have been duly
          and validly authorized,  executed and delivered by J&J and constitutes
          the  valid  and  binding  obligations  of J&J,  fully  enforceable  in
          accordance with their terms.

     (g)  Effect of Agreement.  The execution,  delivery and performance of this
          Agreement  by  J&J  and  John  Mahl  and  the   consummation   of  the
          transactions  contemplated hereby will not, with or without the giving
          of notice or the lapse of time,  or both:  (a)  violate  any  material
          provision of law,  statute,  rule or  regulation  to which  Company is
          subject; (b) violate any judgment, order, writ or decree of any court,
          arbitrator or governmental agency applicable to Company; or (c) result
          in a material breach of or material conflict with any term,  covenant,
          condition or provision of, result in the  modification  or termination
          of,  constitute a material default under, or result in the creation or
          imposition of, any lien, security interest, charge or encumbrance upon
          any of the Assets pursuant to any charter, bylaw, commitment, contract
          or other  agreement or  instrument,  to which Company is a party or by
          which any of its Assets is bound.

                                       4
<PAGE>

     (h)  Permits,  Licenses,  Compliance with Applicable Laws and Court Orders.
          Company  has all  requisite  power  and  authority,  and all  permits,
          licenses and approvals of governmental and administrative authorities,
          to own,  lease and operate its properties and to carry on its business
          as presently  conducted;  all such  permits,  licenses  and  approvals
          material to the  conduct of the  business of Company are in full force
          and effect.  Company's  conduct of its  business  does not  materially
          violate  or  infringe  any  applicable  law,  statute,   ordinance  or
          regulation.  Company  is  not in  default  in any  respect  under  any
          executive,  legislative,  judicial, administrative or private (such as
          arbitration) ruling, order, writ, injunction or decree.


     (i)  Agreements,  Plans, Arrangements,  etc. Except as set forth in Exhibit
          A,  Company  is not a party to,  nor is  Company  or any of the Assets
          bound or affected by, any oral or written:

          (1)  lease agreement (whether as lessor or lessee) relating to real or
               personal property;

          (2)  license  agreement,  assignment  or other  contract  (whether  as
               licensor  or  licensee,   assignor  or   assignee)   relating  to
               trademarks,  trade names,  patents,  copyrights (or  applications
               therefor);

          (3)  agreement   with  any  business   broker  with  respect  to  this
               transaction;

          (4)  agreement  with any supplier,  distributor,  franchisor,  dealer,
               sales agent or representative;

          (5)  joint venture or partnership agreement with any other person;

          (6)  agreement  with any bank,  factor,  finance  company  or  similar
               organization  regarding the  financing of accounts  receivable or
               other extensions of credit;

          (7)  agreement granting any lien, security interest or mortgage on any
               Asset  or  other   property   of  Company,   including,   without
               limitation,   any  factoring  agreement  for  the  assignment  of
               accounts receivable;

          (8)  agreement for the  Construction  or  modification of any Asset or
               leasehold interest of Company;

          (9)  agreement   with  any  employee,   consultant,   or   independent
               contractor providing personal services to Company.

     (j)  Acquisition  Agreements.  There  are  no  agreements  relating  to the
          acquisition of the business or Assets of Company to which Company is a
          party, other than this Agreement.

                                       5
<PAGE>

     (k)  Status  of Real  Property.  Company  has not  received  any  notice of
          noncompliance with respect to real property on which any of the Assets
          are located (the "Real Property") with any applicable statutes,  laws,
          codes,  ordinances,  regulations  or  requirements  relating  to fire,
          safety,  health or  environmental  matters or  noncompliance  with any
          covenants,  conditions and restrictions  (whether or not of record) or
          local,   municipal,   regional,   state  or  federal  requirements  or
          regulations. To the best of Company's and Owner's knowledge, there has
          been no  release or  discharge  on or under the Real  Property  by the
          Company of any toxic or hazardous  substance,  material or waste which
          is or has been  regulated by any  governmental  or  quasi-governmental
          authority  or is or has been  listed as toxic or  hazardous  under any
          applicable  local,  state or federal law. To the best of the Company's
          and Owner's  knowledge,  there are no subsurface  or other  conditions
          related to toxic or hazardous waste affecting the Real Property or any
          portion or component  thereof,  and there are no  underground  storage
          tanks located on the Real Property.

     (l)  Defects. To the best of Company's and Owner's knowledge,  there are no
          structural or operational defects in any of the Assets.

     (m)  Leases  Current.  All  obligations  of the Company  under all existing
          lease  agreements  which are required by such  agreements to have been
          performed by Company have been fulfilled by the Company, including the
          payment by the Company of all lease  payments due and payable  through
          the date hereof.

Bowlin  represents  and  warrants to J&J and John Mahl as of the date hereof and
the Closing date as follows:

     (a)  Organization. Bowlin is a validly existing corporation organized under
          the laws of the State of Nevada and has all requisite  corporate power
          and authority to own, operate and lease its properties and assets.

     (b)  Authority. Bowlin has full corporate power, authority and legal rights
          to execute  and  deliver,  and to perform its  obligations  under this
          Agreement,  and has  taken  all  necessary  action  to  authorize  the
          purchase  hereunder on the terms and  conditions of this Agreement and
          to  authorize  the  execution,   delivery  and   performance  of  this
          Agreement.  This  Agreement  has been duly  executed  by  Bowlin,  and
          constitutes   a  legal,   valid  and  binding   obligation  of  Bowlin
          enforceable in accordance with its terms.

                                       6
<PAGE>

     (c)  Compliance with Instruments, Consents, Adverse Agreements. Neither the
          execution and delivery of this Agreement nor the  consummation  of the
          transactions  contemplated  hereby will conflict with or result in any
          violation  of  or   constitute   a  default   under  the  articles  of
          incorporation or the by-laws of Bowlin, or any Law,  Instrument,  lien
          or other  Contract by which Bowlin is bound.  Bowlin is not a party or
          subject to any Contract,  or subject to any article or other corporate
          restriction  or any Law which  materially  and  adversely  affect  the
          business  operation,  prospects,   properties,  assets  or  condition,
          financial or otherwise, of Bowlin.

     (d)  Litigation.  There is no suit,  action or litigation,  administrative,
          arbitration, or other proceeding or governmental investigation pending
          or, to the knowledge of Bowlin,  threatened which might,  severally or
          in  the  aggregate  materially  and  adversely  affect  the  financial
          condition or  prospects  of Bowlin or Bowlin's  ability to acquire the
          Assets as contemplated by this Agreement.

     (e)  Brokers.   All   negotiations   relative  to  the  Agreement  and  the
          transactions  contemplated  hereby  have been  carried on by Bowlin is
          such manner  without  giving rise to any valid claim against J&J for a
          finder's fee, brokerage commission or other like payment.


Covenants

Between the date of this agreement and the closing date:

     (a)  J&J and John Mahl will cause Company to:

          (1)  Carry on its outdoor  advertising  business in substantially  the
               same manner as it has  heretofore  and not introduce any material
               new method of management, operation or accounting;

          (2)  Maintain their properties and facilities in as good working order
               and condition as at present, ordinary wear and tear excepted;

          (3)  Perform all material  obligations under agreements relating to or
               affecting its assets, properties and rights;

          (4)  Maintain adequate insurance; and

          (5)  Use its best efforts to maintain and preserve its assets  intact,
               and maintain its  relationships  with  suppliers,  customers  and
               others having business relations with it.

     (b)  J&J will not permit without the prior written consent of Bowlin to:

          (1)  Enter into any contract or  commitment or incur or agree to incur
               any  liability  or make any  capital  expenditures  except in the
               normal course of business as to the assets purchased  pursuant to
               this agreement.

                                       7
<PAGE>

          (2)  Create,  assume or permit to exist any mortgage,  pledge or other
               lien or  encumbrance  upon any assets or  properties  transferred
               under this agreement, whether now owned or hereafter acquired; or

          (3)  Sell,  assign,  lease or  otherwise  transfer  or  dispose of any
               property or  equipment  subject to this  agreement  except in the
               normal course of business.


Competition

     Simultaneously with the execution of this Agreement, John Mahl will execute
     and deliver to Bowlin a  Non-Competition  Agreement  in the form and on the
     terms as set  forth in  Exhibit  B  attached  hereto  and  incorporated  by
     reference herein for all purposes.


Conditions to Bowlin's Obligations

     The obligations of Bowlin hereunder are subject to the  fulfillment,  at or
     prior to the Closing,  of each of the following  conditions,  any or all of
     which may be waived in writing by Bowlin, in its sole discretion:

     (a)  Accuracy   of   Representations   and   Warranties.    Each   of   the
          representations  and warranties of J&J and John Mahl contained in this
          Agreement  shall be true on and as of the  Closing  Date with the same
          force and effect as though made on and as of the Closing Date,  except
          as affected by transactions contemplated hereby.

     (b)  Performance  of Covenants.  J&J shall have performed and complied with
          all covenants,  obligations and agreements to be performed or complied
          with by it on or before the Closing Date pursuant to this Agreement.

     (c)  No  Litigation  or  Claims.  No  claim,  action,   suit,   proceeding,
          arbitration,  investigation  or hearing or notice of hearing  shall be
          pending or  threatened  against  or  affecting  J&J  which:  (a) might
          foreseeably result, or has resulted,  either in an action to enjoin or
          prevent or delay the consummation of the transactions  contemplated by
          this  Agreement  or in  such  an  injunction;  or  (b)  could,  in the
          determination  of Bowlin,  have an adverse  effect on the assets to be
          transferred hereunder.

     (d)  No Violations. No material violation of J&J shall exist, or be alleged
          by any governmental authority to exist, of any law, statute, ordinance
          or regulation,  the  enforcement of which would  adversely  affect the
          financial condition, results of operations,  properties or business of
          J&J.

                                       8
<PAGE>

     (e)  Consents  and  Assignments.  J&J shall  have  delivered  to Bowlin all
          consents and assignments of all persons and entities necessary for the
          performance  of  the  transactions  contemplated  by  this  Agreement,
          including the transfer of all assets and the assignment of leases, and
          J&J shall have obtained the consents of: any lender to J&J, or, in the
          alternative,  the  release  of all  liens  held by such  lender,  with
          respect to the sale and transfer of the assets; and any other consents
          of third parties deemed necessary or appropriate by Bowlin.

     (f)  Certificate.  Bowlin shall have received a certificate  signed by John
          Mahl,  dated the Closing Date,  satisfactory  in form and substance to
          Bowlin  and  its  counsel,  certifying  as to the  fulfillment  of the
          conditions specified above.

     (g)  Satisfactory Completion of Due Diligence. Bowlin shall be satisfied in
          its sole  discretion with the content of the final Exhibits hereto and
          other related  documents for closing and shall  otherwise be satisfied
          in its sole discretion  with the results of its due diligence  review,
          including the right to terminate this agreement with no penalty in the
          event  that  the  land  leases,   outdoor   advertising   permits  and
          advertising contracts are not of satisfactory condition to Bowlin.


Indemnification

     (a)  Indemnification  of Bowlin by John Mahl. John Mahl agrees to indemnify
          and hold harmless  Bowlin and any person  claiming by or through it or
          its successors and assigns from, against and in respect of any and all
          losses, claims, and liabilities incurred by or asserted against Bowlin
          or its  successors  or  assigns in  connection  with any breach of any
          representation or warranty of J&J or John Mahl;

          (i)  any breach of any representation or warranty of J&J or John Mahl;

          (ii) any breach of any covenant or agreement  made by J&J or John Mahl
               in this Agreement;

          (iii)any  liability,  debt or obligation of J&J or lien or encumbrance
               on the Assets or

          (iv) any claim arising out of the use, sale or operation of the Assets
               by J&J or John Mahl and/or the  operation  of the business of J&J
               or John Mahl prior to the Closing.

                                       9
<PAGE>

     (b)  Indemnification  of J&J and John  Mahl by  Bowlin.  Bowlin  agrees  to
          indemnify and hold harmless J&J and John Mahl and any person  claiming
          by or through it or its  successors  and assigns from,  against and in
          respect of any and all losses,  claims, and liabilities incurred by or
          asserted  against  J&J or John Mahl or its  successors  or  assigns in
          connection with:

          (i)  any breach of any representation or warranty of Bowlin;

          (ii) any breach of any  covenant or  agreement  made by Bowlin in this
               Agreement;

          (iii) any act or omission of Bowlin after Closing, and

          (iv) any claim arising out of the use, sale or operation of the Assets
               by Bowlin  and/or the  operation  of the business by Bowlin after
               Closing.

Taxes

     Real Estate and personal property taxes, if any, assessed or to be assessed
     for the current calendar or fiscal year, regardless of when payable,  shall
     be prorated between Bowlin and J&J as of the closing date.

Risk of Loss

     The risk of loss or  destruction  of or  damage to the  assets  transferred
     hereunder  from any cause  whatsoever  at all times on or subsequent to the
     execution of this document but before closing shall be borne by J&J.

Bowlin's Remedies

     Bowlin  shall  be  entitled,  without  limitation,  to all  incidental  and
     consequential   damages   resulting  from  a  breach  of  any  warranty  or
     representation or covenant of J&J or John Mahl made herein  including,  but
     not  limited to, all costs of  litigation  incurred,  including  reasonable
     attorney's fees.

Arbitration Dispute Resolution

     In the event of any dispute  arising  from this  agreement,  New Mexico law
     shall apply. Any claims or controversy between J&J or John Mahl, on the one
     hand,  and Bowlin,  on the other  hand,  arising out of or relating to this
     agreement  or the  sale  and  purchase  of  assets,  shall  be  decided  by
     arbitration  at  Albuquerque,  New  Mexico in  accordance  with  Commercial
     Arbitration  Rules  of the  American  Arbitration  Association  by a single
     arbitrator   appointed  in  accordance   with  the  rules  in  effect  when
     arbitration  is first  demanded  by any party.  The award  rendered  by the
     arbitrator shall be final and judgment may be entered into any court having
     jurisdiction.

                                       10
<PAGE>

Miscellaneous

     (a)  Expenses.  Except as  otherwise  provided  herein,  whether or not the
          transactions  contemplated  by this  Agreement are  consummated,  each
          party  hereto  shall pay its own expenses and the fees and expenses of
          its counsel and  accountants  and other experts.  Furthermore,  Bowlin
          shall be responsible  for payment to the business  broker  retained by
          it.

     (b)  Survival  of  Representations  and  Warranties.  The  representations,
          warranties,  covenants and  agreements set forth in this Agreement and
          any other  written  representation  in any  ancillary  document  shall
          survive the Closing.

     (c)  Waivers.  The waiver by any party hereto of a breach of any  provision
          of this Agreement shall not operate or be construed as a waiver of any
          subsequent breach.

     (d)  Binding  Effect;  Benefits.  This Agreement  shall be binding upon and
          inure to the  benefit  of the  parties  hereto  and  their  respective
          successors and assigns.

     (e)  Notices. All notices, requests, demands and other communications which
          are  required to be or may be given under this  Agreement  shall be in
          writing and shall be deemed to have been duly given when  delivered in
          person or  transmitted  by fax or five (5) days  after  deposit in the
          U.S.  mails by  certified  or  registered  first class  mail,  postage
          prepaid, return receipt requested,  addressed to the party to whom the
          same is so given or made.

          if to J&J to:

          John Mahl
          #2 Shasta St.
          Silver City, NM 88061

          if to Bowlin to:

          Bowlin Outdoor Advertising and Travel Centers Incorporated
          150 Louisiana Blvd. N.E.
          Albuquerque, New Mexico 87108
          Attention:  Michael L. Bowlin, President

or to such  other  address or Fax  Number as any party may  designate  by giving
notice to the other parties hereto.

                                       11
<PAGE>

     (f)  Further Assurances. John Mahl shall, from time to time at or after the
          Closing, at the request of Bowlin, and without further  consideration,
          execute and deliver such other instruments and take such other actions
          as may be required to confer to Bowlin and its  assignees the benefits
          contemplated by this Agreement.

     (g)  Entire Agreement.  This document contains the entire agreement between
          the parties and supersedes all prior  agreements  between the parties,
          if any, written or oral, with respect to the subject matter thereof.




AGREED and ACCEPTED:

BOWLIN OUTDOOR ADVERTISING & TRAVEL CENTERS INCORPORATED



By: /s/ C. C. Bess, E.V.P
    ------------------------------------
    C. C. Bess, Executive Vice President



J&J Signs



By: /s/ John Mahl
    ------------------------------------
    John Mahl, Sole Proprietor










                                       12
<PAGE>

                         Acknowledgment for Corporations

STATE OF New Mexico                 )
                                    ) ss.
COUNTY OF [            ]            )

     The  foregoing  instrument  was  acknowledged  before  me  this [  ] day of
[                ],  199[ ],  by C. C. Bess,  Executive Vice President of Bowlin
Outdoor  Advertising & Travel Centers  Incorporated,  a Nevada  Corporation,  on
behalf of the corporation.


                                       --------------------------------
                                       Notary Public
My commission expires:

- ----------------------







                         Acknowledgment for Individual

STATE OF New Mexico                 )
                                    ) ss.
COUNTY OF [            ]            )

     The  foregoing  instrument  was  acknowledged  before  me  this [  ] day of
[                ],  199[ ] by John Mahl, Individually.





                                       --------------------------------    
                                       Notary Public
My commission expires:
- ----------------------





                                       13


<TABLE> <S> <C>

<ARTICLE> 5
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          JAN-31-1998
<PERIOD-END>                               JUL-31-1997
<CASH>                                         1524000
<SECURITIES>                                         0
<RECEIVABLES>                                   811000
<ALLOWANCES>                                         0
<INVENTORY>                                    3871000
<CURRENT-ASSETS>                               6926000
<PP&E>                                        32670000
<DEPRECIATION>                                12302000
<TOTAL-ASSETS>                                28616000
<CURRENT-LIABILITIES>                          3237000
<BONDS>                                              0
                                0
                                          0
<COMMON>                                          4385
<OTHER-SE>                                    14811000
<TOTAL-LIABILITY-AND-EQUITY>                  28616000
<SALES>                                        1561700
<TOTAL-REVENUES>                               1575200
<CGS>                                          9817000
<TOTAL-COSTS>                                  9817000
<OTHER-EXPENSES>                               3577000
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                              474000
<INCOME-PRETAX>                                 955000
<INCOME-TAX>                                    371000
<INCOME-CONTINUING>                             584000
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    584000
<EPS-PRIMARY>                                      .13
<EPS-DILUTED>                                      .13
        


</TABLE>


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