BOWLIN OUTDOOR ADVERTISING & TRAVEL CENTERS INC
10KSB, 1998-04-30
MISC GENERAL MERCHANDISE STORES
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                UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                   FORM 10-KSB

[X]  ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE 
     ACT OF 1934 FOR THE FISCAL YEAR ENDED JANUARY 31, 1998
                                                          OR
[ ]  TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXHANGE ACT 
     OF 1934 FOR THE TRANSITION PERIOD FROM [        ] TO [         ]

                           COMMISSION FILE NO. 0-21451

            BOWLIN Outdoor Advertising & Travel Centers Incorporated
                 (Name of small business issuer in its charter)

             NEVADA                                       85-0113644
(State or other jurisdiction of             (I.R.S. Employer Identification No.)
 incorporation or organization)


   150 LOUISIANA NE, ALBUQUERQUE, NM                        87108
(Address of principal executive offices)                  (Zip Code)

                    Issuer's telephone number: 505-266-5985

         SECURITIES REGISTERED UNDER SECTION 12(b) OF THE EXCHANGE ACT:

     Title of each class               Name of each exchange on which registered
Common Stock , $.001 Par Value                            AMEX


         SECURITIES REGISTERED UNDER SECTION 12(g) OF THE EXCHANGE ACT:
                                      NONE

                                (Title of class)

Check  whether the issuer (1) filed all reports  required to be filed by Section
13 or 15(d) of the  Exchange  Act during the past 12 months (or for such shorter
period that the registrant was required to file such reports),  and (2) has been
subject to such filing requirements for the past 90 days. Yes[X] No[ ]

Check if there is no disclosure of delinquent  filers in response to Item 405 of
Regulation  S-B is not  contained  in  this  form,  and no  disclosure  will  be
contained,  to the  best of  registrant's  knowledge,  in  definitive  proxy  or
information statements incorporated by reference in Part III of this Form 10-KSB
or any amendment to this Form 10-KSB.[X]

The issuer's revenues for its most recent fiscal year were $27,439,398.

The  aggregate  market value of the voting stock held by  non-affiliates  of the
registrant at April 13, 1998 was $17,150,123.

The number of shares of Common Stock,  $.001 par value,  outstanding as of April
13, 1998: 4,384,848 
          ---------

DOCUMENTS INCORPORATED BY REFERENCE:

None

<PAGE>



                                     PART I

ITEM 1.   DESCRIPTION OF BUSINESS

Forward-Looking Statements

     Certain  statements  in  this  Annual  Report  on  Form  10-KSB  constitute
forward-looking  statements  within the meaning of Section 21E of the Securities
Exchange Act of 1934,  as amended,  and should be read in  conjunction  with the
Consolidated Financial Statements of BOWLIN Outdoor Advertising & Travel Centers
Incorporated,   a  Nevada   Corporation   (the  "Company"  or  "BOWLIN").   Such
forward-looking  statements  involve known and unknown risks,  uncertainties and
other factors that could cause the Company's actual results to differ materially
from those contained in these  forward-looking  statements,  including those set
forth under the heading "RISK FACTORS" under ITEM 6. MANAGEMENT'S DISCUSSION AND
ANALYSIS  OR PLAN OF  OPERATION  and  the  risks  and  other  factors  described
elsewhere.  The cautionary factors, risks and other factors presented should not
be construed as  exhaustive.  The Company  assumes no obligation to update these
forward-looking  statements to reflect actual results, changes in assumptions or
changes in other factors affecting such forward-looking statements.

Company Overview

     The Company is a regional  leader in the  operation  of travel  centers and
outdoor advertising  displays dedicated to serving the traveling public in rural
and smaller  metropolitan areas of the Southwestern United States. The Company's
tradition of serving the public dates back to 1912, when the Company's  founder,
Claude M. Bowlin,  started  trading goods and services with Native  Americans in
New Mexico. BOWLIN currently operates fourteen full-service travel centers along
interstate highways in Arizona and New Mexico. The Company advertises its travel
centers  through a network of over 350 outdoor  advertising  display faces.  The
Company's travel centers offer brand name food, gasoline and a variety of unique
Southwestern merchandise to the traveling public.

     In  addition  to its  travel  centers,  the  Company  operates  over  2,760
revenue-generating  outdoor  advertising display faces for third party customers
such as hotels and motels,  restaurants  and consumer  products.  These  display
faces are strategically situated primarily along interstate highways in Arizona,
New Mexico,  and Texas and, to a lesser  extent,  in Colorado and Oklahoma.  The
Company provides a comprehensive  range of outdoor  advertising  services to its
clients,  including  customized  design and  production  services.  Although the
Company faces  substantial  competition in each of its  operational  areas,  the
Company believes that few of its competitors  offer the same breadth of products
and services dedicated to the traveling public.


Recent Developments

     On April 1, 1997,  the  Company  acquired  all of the  assets  and  assumed
certain liabilities of the outdoor  advertising  division of The McCarty Company
(known as Pony Panels) for $4.2 million  cash.  The purchased  assets  consisted
primarily of accounts  receivable,  prepaid assets,  sign structures,  vehicles,
machinery, operating equipment, office furniture and equipment, lease rights and
goodwill.  The liabilities  consisted  primarily of trade accounts payable.  The
purchase price was funded from proceeds of the initial public  offering (IPO) of
$1.7 million and bank debt ($2.5  million)  provided by Norwest Bank  Minnesota,
N.A. at the bank's  prime rate (8.5% at  closing)  and matures on April 2, 2007.
The bank debt is subject to certain financial and other restrictive covenants.

                                       2

<PAGE>


     On April 26,  1997,  the Company  acquired  the  outdoor  assets of General
Outdoor Advertising for $240,000 in cash. The cash was provided from proceeds of
the Company's initial public offering (IPO) of common stock.

     On April 29, 1997, the Company acquired the outdoor  advertising  assets of
Mesa Outdoor  Advertising  for $425,000.  The purchase price was funded from IPO
proceeds  ($150,000)  and a note  payable to the  former  owner in the amount of
$275,000 at a fixed rate of 9.0% per annum and matures May 1, 2007.

     On November 25, 1997 the Company  entered into a credit  agreement with one
of its  existing  lenders  for the  following:  1) a facility  line,  which is a
multiple  advance  line,  in the amount of  $8,000,000  to fund  acquisition  of
existing travel centers, or construction of new travel centers, and the purchase
of related  equipment;  2) a leasing line in the amount of $2,000,000;  and 3) a
working  capital open line in the amount of $500,000.  This agreement  carries a
variable interest rate based on the bank's prime lending rate, 8.5%.

     On  December  9, 1997,  the  Company  acquired  all of the assets of Sweezy
Outdoor  Advertising  Inc.  (Sweezy)  for $1.7  million.  The  purchased  assets
consisted primarily of sign structures, vehicles, operating equipment and office
furniture and equipment.  The  consideration  paid was funded by $700,000 of IPO
proceeds  and $1.0  million of bank debt.  The bank debt was provided by Norwest
Bank Minnesota,  N.A. at the bank's prime rate (8.5% at closing).  The bank debt
is subject to certain  financial and other  restrictive  covenants.  The Company
also entered into a  "Non-Competition"  agreement  with the principals of Sweezy
for a period of ten years from the date of acquisition.

Subsequent Events

     On February 1, 1998, the Company acquired the outdoor advertising assets of
Big-Tex  Outdoor  Advertising  for $1,559,000.  The purchased  assets  consisted
primarily of sign structures, vehicles, operating equipment and office furniture
and equipment.  The consideraton paid was funded by $559,000 of IPO proceeds and
$1.0 million of bank debt. The bank debt was provided by Norwest Bank Minnesota,
N.A.  at the bank's  prime rate (8.5% at  closing).  The bank debt is subject to
certain financial and other restrictive covenants. The Company also entered into
a "Non-Competition"  agreement with the principal of Big-Tex for a period of ten
years beginning in February 1999.

     On March 3, 1998, the Company  acquired the outdoor  advertising  assets of
Norwood Outdoor, Inc. for $1.0 million. The consideration was funded by $350,000
of IPO proceeds and $650,000 of bank debt. The bank debt was provided by Norwest
Bank Minnesota,  N.A. at the bank's prime rate (8.5% at closing).  The bank debt
is subject to certain  financial and other  restrictive  covenants.  The Company
also entered into a  "Non-Competition"  agreement  with the principal of Norwood
for a period of ten years beginning in February 1999.

Industry Overview

     Travel Services Industry. The travel services industry in which the Company
competes  includes  convenience  stores that may or may not offer gasoline,  and
fast food and full-service  restaurants located along rural interstate highways.
The Company  believes that the current trend in the travel services  industry is
toward strategic  pairings at a single location of  complementary  products that
are  noncompetitive,  such as brand  name  gasoline  and  brand  name  fast food
restaurants.  This concept,  known as  "co-branding,"  has recently seen greater
acceptance by both  traditional  operators and larger petroleum  companies.  The
industry  has also been  characterized  in recent  periods by  consolidation  or
closure of smaller operators.

                                       3

<PAGE>

     The convenience  store industry  includes both  traditional  operators that
focus  primarily on the sale of food and beverages  but also offer  gasoline and
large  petroleum  companies  that offer food and beverages  primarily to attract
gasoline customers. According to the National Association of Convenience Stores,
in 1996 the convenience store industry sold approximately  $70.7 billion in food
and merchandise, and $81.2 billion in petroleum products.

     The  restaurant   segment  of  the  travel  services   industry  is  highly
competitive,  most  notably in the areas of  consistency  of  quality,  variety,
price,  location,  speed of service,  and effectiveness of marketing.  The major
chains  are   aggressively   increasing   market   penetration  by  opening  new
restaurants,  including  restaurants at "special  sites" such as retail centers,
travel centers and gasoline outlets. Smaller quick-service restaurant chains and
franchise operations are focusing on brand and image enhancement and co-branding
strategies.

     Outdoor Advertising Industry.  According to recent estimates by the Outdoor
Advertising Association of America ("OAAA"), outdoor advertising generated total
billboard revenues of approximately $2.135 billion in 1997,  representing growth
of approximately  8.8% over 1996.  Outdoor  advertising offers repetitive impact
and a  relatively  low  cost-per-thousand  impressions  as compared to broadcast
media, newspapers,  magazines and direct mail marketing, making it attractive to
both local businesses targeting a specific geographic area or set of demographic
characteristics and national  advertisers  seeking mass market support.  Because
outdoor  advertising  reaches  potential  customers close to the  point-of-sale,
restaurants,  motels,  service  stations  and similar  businesses  find  outdoor
advertising  particularly  effective.  Repeated  viewing by people traveling the
same route on a daily basis makes outdoor  advertising  especially  suitable for
companies such as banks, insurance companies,  and soft drink manufacturers that
sell their  products  by  promoting  a  particular  image.  Outdoor  advertising
services have recently  expanded beyond  billboards to include a wide variety of
out-of-home  advertising  media,  including  advertising  displays  in  shopping
centers, malls, airports, stadiums, movie theaters and supermarkets,  as well as
on taxis,  trains,  buses and subways.  Recent  estimates  published by the OAAA
report  that  total  out-of-home  advertising  revenues,  including  traditional
billboard advertising, exceeded $4.047 billion in 1997.

     The outdoor advertising  industry uses three standardized  display formats:
traditional  bulletin-style  painted  billboards (with a typical face size of 14
feet by 48 feet),  30-sheet  posters  (with a typical face size of 12 feet by 25
feet) and junior or 8-sheet  posters  (with a typical  face size of 6 feet by 12
feet).  Generally,  the physical  advertising  structure is owned by the outdoor
advertising  company  and is built on  locations  either  owned or leased by the
operator  or  on  which  it  has a  permanent  easement.  Traditionally  outdoor
advertising  displays  are leased to  advertisers  on a unit basis.  Advertising
rates for outdoor advertising media are based on such factors as the size of the
advertising display,  visibility, cost of leasing,  construction and maintenance
and the  number  of  people  who have  the  opportunity  to see the  advertising
message.

     The outdoor advertising market is highly fragmented but is dominated in the
large  designated  market  areas by a few  sizable  firms,  several of which are
subsidiaries  of  diversified  companies.  In  addition  to  the  large  outdoor
advertising firms, there are many smaller regional and local companies operating
a limited number of displays in a single or a few local markets.  There has been
a trend toward consolidation in the outdoor advertising industry in recent years
and the Company expects this trend to continue.

                                       4

<PAGE>

Business Strategy

     Travel  Services  Business  Strategy.  The Company  opened its first travel
center in 1953 and has since expanded to fourteen travel centers.  The Company's
travel centers are strategically located along well-traveled interstate highways
in  Arizona  and  New  Mexico  where  there  are  generally  few  gas  stations,
convenience  stores or restaurants.  Most of the Company's  travel centers offer
food and beverages,  ranging from ice cream and snack foods at some locations to
full-service  restaurants at others.  The Company's  food service  operations at
seven  of  the  Company's  fourteen  travel  centers  operate  under  the  Dairy
Queen/Brazier  or Dairy Queen trade names.  Four of the Company's travel centers
operate  under the Stuckey's  brand name.  The  Stuckey's  specialty  stores are
family oriented shops that feature the Stuckey's line of pecan  confectioneries.
Stuckey's is well known among travelers as a place to shop for souvenirs,  gifts
and toys and travel games for children.

     The Company's  travel centers also offer brand name gasoline such as CITGO,
Chevron, and Diamond Shamrock.  Effective October 1, 1995, the Company became an
authorized  distributor of CITGO Petroleum  Corporation,  one of the largest and
fastest  growing  wholesalers of petroleum  products in the United  States.  The
Company has  converted  eight of its existing  locations to CITGO  "superpumper"
stations.  The Company also intends to market CITGO products to other  retailers
in Arizona and New Mexico.

     The Company's  billboard  advertising for its travel centers emphasizes the
wide range of unique  Southwestern  souvenirs and gifts  available at the travel
centers,  as well as the availability of gasoline and food.  Merchandise at each
of the  Company's  stores is offered at prices  intended to suit the budgets and
tastes  of  a  diverse  traveling   population.   The  merchandise  ranges  from
inexpensive  Southwestern  gifts and souvenirs to unique  hand-crafted  jewelry,
rugs,  pottery,  kachina dolls and other gifts  crafted  specially for BOWLIN by
several Native American tribes

     Outdoor  Advertising  Business  Strategy.  The Company  operates over 2,760
revenue-generating  advertising display faces,  primarily in Arizona, New Mexico
and Texas and, to a lesser extent,  in Colorado and Oklahoma.  Approximately 67%
of these  display  faces are  traditional  bulletin  style and 33% are  assorted
poster styles.  The Company's  bulletin style displays are located  primarily on
interstate highways,  while the smaller poster sizes are typically used in local
settings by advertisers who prefer to change the display message regularly.  The
Company's outdoor  advertising  displays are strategically  located in rural and
smaller  metropolitan  areas  throughout the Southwest,  where the dispersion of
population,  outdoor lifestyles and leading tourist  destinations have created a
strong dependence on highway travel.

     The Company began its outdoor advertising  operations in 1980 and has grown
into a regional leader in small to medium-sized outdoor advertising markets. The
Company offers its outdoor advertising  customers a complete full-service source
for  graphic  design and  painting  for the outdoor  billboards  operated by the
Company.  As a result,  the  Company  is able to attract  advertisers  that have
historically relied on other media in marketing their products and services. The
Company believes it is one of the largest outdoor advertising companies in rural
interstate markets in the Southwest.

Growth Strategy

     Travel  Centers.  The Company is committed to expanding  its travel  center
operations through internal development as well as strategic  acquisitions.  The
Company plans to further expand its travel center  operations in popular tourist
destinations,  along  heavily  traveled  interstate  corridors  and  in  smaller
metropolitan  areas.  The Company  believes that the co-branding  concept it has
implemented  at its travel centers has resulted in increased  revenues,  and the
Company intends to pursue  opportunities  to acquire rights to additional  brand
name products.  The Company is currently in the process of developing a new full
service  travel  center  with  CITGO  superpumper   dispensing  facilities  near
Albuquerque, New Mexico.

                                       5

<PAGE>

     The  following are the primary  components  of the  Company's  strategy for
expanding its travel center operations:

- -    Continuing  to offer high quality  brand name food and products in a clean,
     safe environment designed to appeal to travelers on interstate highways.
- -    Continuing  to  increase  sales  at  existing   locations  through  ongoing
     renovation  and  upgrading of  facilities  and the addition of products and
     services.
- -    Pursuing  complementary  national food and/or merchandise brands to further
     implement the Company's co-branding concept.
- -    Expanding  the  Company's   travel  center   operations   through  internal
     development and strategic  acquisitions in key tourist destinations,  along
     heavily traveled interstate highways and in smaller metropolitan areas.

     Gasoline Wholesaling. The Company is an authorized CITGO distributor. CITGO
is among the top five  petroleum  producers in the United  States and one of the
fastest  growing  brand names of gasoline  products  in the  country.  The CITGO
distribution  agreement  allows the Company to  streamline  its gasoline  supply
arrangements  and take  advantage  of  volume-driven  pricing  by  consolidating
purchases  from CITGO.  The  distribution  agreement has a three-year  term that
expires  September  30, 1998,  and  automatically  renews for  three-year  terms
thereafter.  CITGO's  ability to terminate or refuse to renew the agreement with
the  Company  is subject to the  occurrence  of certain  events set forth in the
Petroleum  Marketing Practices Act, which events currently include bankruptcy or
breach of the agreement by the Company or  termination by CITGO of its petroleum
marketing  activities  in the  Company's  distribution  area.  The  terms of the
distribution   agreement   require  the  Company  to  purchase  certain  minimum
quantities of gasoline during the term of the agreement, which includes gasoline
purchased for sale at the Company's travel centers.  Since the effective date of
the  distribution  agreement,  the  Company's  purchases of CITGO  products have
substantially exceeded the required minimum quantities.

     The  Company  will  continue  to grow  gasoline  sales by  focusing  on the
marketing  of the  CITGO  line of  petroleum  products  through  our own  travel
centers, and as a wholesale provider to other retailers in the Southwest.

     Outdoor Advertising.  The Company plans to increase its outdoor advertising
operations  through  internal  development as well as  acquisition.  The Company
increased its  inventory of billboard  structures by 979 in fiscal year 1998 and
87 in  fiscal  year  1997.  The  Company  anticipates  that it  will  be  adding
approximately  100 new billboard  structures per year to its operations  through
internal  development,  subject to the availability of necessary working capital
and the Company's ability to comply with applicable regulations.

     In addition  to internal  development,  the Company  plans to increase  its
outdoor  advertising  operations by pursuing  strategic  acquisitions of outdoor
advertising assets of small to medium-sized  outdoor advertising  operators when
appropriate.  The Company  routinely  engages in discussions  with third parties
regarding potential acquisitions.  Any such acquisitions would be subject to the
negotiation  and  execution  of  definitive  agreements,  appropriate  financing
arrangements,  performance of due diligence,  approval of the Company's Board of
Directors, and the satisfaction of other customary closing conditions, including
the receipt of third party consents.

     Consistent with its past practices, the Company intends to pursue expansion
into markets that are not included in the 50 largest  designated  market  areas.

                                       6
<PAGE>

the Company  believes that expansion  along  interstate  highways and in smaller
metropolitan areas permits the Company to operate in areas where competition for
site  acquisitions  is less  intense,  purchase  prices are more  favorable  and
government regulations are generally less onerous.

     The Company's  advertising  customers consist largely of local and regional
advertisers,  resulting  in a  diverse  client  base and  limiting  reliance  on
national advertising clients.  Unlike many of its competitors,  the Company does
not rely to a significant extent upon tobacco advertisers,  which are subject to
increasing  regulation.  The  following  table  sets  forth  the  categories  of
industries from which the Company  derived its outdoor  advertising net revenues
for the year ended January 31, 1998, and the respective  percentages of such net
revenues. The top three business categories accounted for approximately 62.0% of
the Company's total outdoor  advertising net revenues and approximately 11.6% of
the  Company's  total  revenues in the year ended  January 31,  1998.  No single
advertiser  accounted  for  more  than  2.4%  of  the  Company's  total  outdoor
advertising net revenues in such period.


                                Percentage of Net
                        Advertising Revenues by Category

                     Hotels and Motels               25.5%
                           Restaurants               21.3
                Travel & Entertainment               15.2
              Retail/Consumer Products               12.7
                            Government                8.8
                              Services                7.2
                            Automotive                3.7
                               Alcohol                 .3
                               Tobacco                 .1
                                 Other                5.2
                                                    ------
                                 TOTAL              100.0%
                                                    ======

     The Company plans to expand its outdoor  advertising  operations  primarily
by:

- -    Continuing to develop the Company's  presence along interstate  highways in
     its existing markets throughout the Southwest.
- -    Increasing revenues from existing billboards by implementing  programs that
     maximize advertising rates and occupancy levels.
- -    Expanding  its  operations  within  current  markets  through new billboard
     construction.
- -    Making  strategic  acquisitions of existing outdoor  advertising  assets of
     small to medium-sized outdoor advertising  operations in the less populated
     areas of the United States.


BUSINESS OPERATIONS

     Travel Center Operations.  The Company sells food, gasoline and merchandise
through its fourteen travel centers located along two interstate  highways (I-10
and I-40) in  Arizona  and New  Mexico.  These are key  highways  for  travel to
numerous tourist and recreational  destinations as well as arteries for regional
traffic among major Southwestern cities. All of the Company's travel centers are
open every day of the year (except Christmas).

     Each of the Company's travel centers  maintains a distinct,  theme-oriented
atmosphere. In addition to the Southwestern merchandise it purchases from Native

                                       7
<PAGE>

American tribes, the Company also imports some 650 items from Mexico,  including
handmade blankets,  earthen pottery and wood items.  Additional goods, novelties
and imprinted  merchandise are imported from several Pacific Rim countries.  The
Company has long-standing relationships with many of its vendors and suppliers.

     The Company sells food under the Dairy Queen and Dairy  Queen/Brazier brand
names and sells snacks and souvenir  merchandise under the Stuckey's brand name.
The terms of its agreements  with Stuckey's and Dairy Queen obligate the company
to pay these  franchisers a franchise  royalty and in some instances a promotion
fee, each equal to a percentage of gross sales  revenues from products  sold, as
well as comply with certain provisions governing the operation of the franchised
stores.

     The Company continuously monitors and upgrades its travel center facilities
to  maintain a high  level of  comfort,  quality  and  appearance.  Improvements
include  new  awnings  and  facings,  new  signage  and  enhanced  lighting  and
furnishings.  The Company is also engaged in upgrading its petroleum storage and
dispensing equipment in order to increase fueling capacity and efficiency and to
satisfy new federal guidelines made mandatory by December 1998.

     Outdoor Advertising  Operations.  The outdoor advertising operations of the
Company include leasing of sites,  construction of display structures,  sales of
advertising  space and  production  and design of display  faces.  The Company's
leasing  department has the  responsibility  for  coordinating  land leases with
owners for the right to  construct  and  maintain  billboard  structures  on the
landowner's  property.  The  leasing  department  also  monitors  the  Company's
compliance with all government regulations regarding lease rights,  construction
and sales of outdoor  structures.  The Company's  construction  division  erects
billboard structures on any sites acquired by the Company without a pre-existing
structure,  with  the goal of  maximizing  the  amount  of  leaseable  area on a
particular site.

     The Company's sales department, through its account representatives,  sells
advertising  space to the Company's  clients from its inventory of approximately
2,760  display  faces.  The  account  representatives  work  with the  Company's
clients,  their advertising agencies and the Company's production  department to
provide  clients  with high  quality  design and artwork  for their  billboards.
Although the Company's consistent expansion of its outdoor advertising inventory
results  in an  advertising  occupancy  rate  of less  than  100%,  the  Company
generally has approximately 70% of its inventory under advertising agreements at
any time.

     The Company's production staff performs a full range of activities required
to create and install outdoor advertising. Production work includes creating the
advertising  copy design and layout,  painting  the design or  coordinating  its
printing and installing the design displays.  Billboards have  historically been
composed of several  painted  plywood  sheets,  but  recently  vinyl  facing has
replaced plywood in the majority of advertising  produced.  The increased use of
vinyl  and  pre-printed  advertising  copy  furnished  to  the  Company  by  the
advertiser or its agency results in less  labor-intensive  production  work. The
Company believes that this trend may reduce future operating expenses associated
with the Company's production activities.

Competition

     Travel Services  Competition.  The Company faces  competition at its travel
centers from  quick-service and full-service  restaurants,  convenience  stores,
gift shops and,  to some  extent,  from truck  stops  located  along  interstate
highways in Arizona and New Mexico.  Some of the travel centers that the Company
competes with are operated by large petroleum  companies,  while many others are
small  independently  owned operations that do not offer brand name food service
or  gasoline.  Giant  Industries,  Inc.,  a refiner and  marketer  of  petroleum
products,  operates  two travel  centers,  one in Arizona and one in New Mexico,
which are high volume diesel fueling and large truck repair facilities that also

                                       8
<PAGE>

include small shopping malls, full-service restaurants, convenience stores, fast
food restaurants and gift shops. The Company's principal  competition from truck
stops includes Love's Country Stores, Inc., Petro Corporation and Flying J. Many
convenience stores are operated by large, national chains that are substantially
larger,  better  capitalized  and have  greater name  recognition  and access to
greater resources than the Company.

     Outdoor Advertising Competition. The Company competes in all of its markets
with other outdoor  advertisers as well as other media,  including broadcast and
cable television,  radio,  newspaper and direct mail marketers.  The Company has
little  competition  in its rural  markets from other outdoor  advertisers,  but
encounters direct  competition in its smaller  metropolitan  markets from larger
outdoor media companies,  including Outdoor Systems, WhiteCo Outdoor Advertising
and Donrey Outdoor  Advertising,  each of which have large national networks and
greater  resources than the Company.  The Company believes that by concentrating
on interstate and tourist oriented advertising in markets other than the largest
50 designated market areas it will be able to compete more  effectively.  As the
Company expands geographically,  however, it may encounter increased competition
from other outdoor advertising firms, some of whom are substantially  larger and
have greater name recognition and access to substantially greater resources than
the Company.


Employees

     As of January 31, 1998, the Company had  approximately 171 full-time and 95
part-time  employees,  49 of which were  located in  Arizona,  207 of which were
located  in New  Mexico  and 10 of which  were  located  in  Texas.  None of the
Company's  employees  are covered by a collective  bargaining  agreement and the
Company believes that relations with its employees are good.

Regulation

     Travel Centers. Each of the Company's food service operations is subject to
licensing and  regulation by a number of  governmental  authorities  relating to
health,  safety,  cleanliness  and food  handling.  The  Company's  food service
operations  are also subject to federal and state laws governing such matters as
working  conditions,  overtime  and tip credits and minimum  wages.  The Company
believes that  operations at its fourteen  travel centers comply in all material
respects with applicable licensing and regulatory requirements;  however, future
changes in existing regulations or the adoption of additional  regulations could
result in material increases in the Company's costs.

     Historically,  the  Company  has  incurred  ongoing  costs to  comply  with
federal, state and local environmental laws and regulations,  primarily relating
to underground  storage tanks.  These costs include  assessment,  compliance and
remediation costs, as well as certain ongoing capital  expenditures  relating to
the Company's  gasoline  dispensing  operations.  Under recently enacted federal
regulations,  the Company is obligated  to upgrade or replace all  non-complying
underground  storage tanks it owns or operates to meet corrosion  protection and
overfill/spill  containment  standards by December 22, 1998. In response to such
programs, the Company has, wherever possible,  adopted a policy of replacing its
underground storage tanks with above-ground  storage tanks to minimize the costs
associated  with leak detection and compliance with other  regulatory  programs.
Non-complying  tanks  have  been  upgraded  or  replaced  at all  but one of the
Company's  travel  centers,  and the  Company  intends  to  complete  the  final
installation well in advance of the December 22, 1998 compliance deadline.

     The Company's  travel center  operations are also subject to extensive laws
and regulations  governing the sale of alcohol and tobacco, and fireworks in its
New Mexico travel centers.  Such regulations include certain mandatory licensing
procedures  and  ongoing  compliance  measures,  as well as  special  sales  tax

                                       9
<PAGE>

measures.  These regulations are subject to change and future  modifications may
result in decreased  revenues or profit margins at the Company's  travel centers
as a result of such changes.

     Outdoor  Advertising.  The  outdoor  advertising  industry  is  subject  to
governmental  regulation at the federal,  state and local  levels.  Federal law,
principally   the  Highway   Beautification   Act  of  1965,   as  amended  (the
"Beautification  Act"),  encourages states, by the threat of withholding federal
appropriations  for the  construction  and  improvement of highways  within such
states, to implement  legislation to regulate billboards located within 660 feet
of, or visible from,  interstate  and primary  highways  except in commercial or
industrial  areas.  All of the states have  implemented  regulations at least as
restrictive  as  the  Beautification  Act,  including  some  prohibition  on the
construction  of new  billboards  adjacent  to  federally  aided  highways.  The
Beautification Act, and the various state statutes implementing it, requires the
payment of just compensation whenever  governmental  authorities require legally
erected and maintained billboards to be removed from federally-aided highways.

     The states and local  jurisdictions  have, in some cases, passed additional
and more restrictive regulations on the construction, repair, upgrading, height,
size and location of, and, in some instances,  content of advertising copy being
displayed on outdoor advertising structures adjacent to federally-aided highways
and  other  thoroughfares.  Such  regulations,  often in the  form of  municipal
building,  sign or zoning ordinances,  specify minimum standards for the height,
size  and  location  of  billboards.  In some  cases,  the  construction  of new
billboards   or  relocation  of  existing   billboards   is   prohibited.   Some
jurisdictions  also have  restricted the ability to enlarge or upgrade  existing
billboards,  such as converting  from wood to steel or from  non-illuminated  to
illuminated  structures.  From time to time  governmental  authorities order the
removal of billboards by the exercise of eminent  domain.  Thus far, the Company
has been  able to obtain  satisfactory  compensation  for any of its  structures
removed at the  direction  of  governmental  authorities,  although  there is no
assurance that it will be able to continue to do so in the future.

     In  recent  years,   there  have  been  movements  to  restrict   billboard
advertising of tobacco  products.  It is likely that  additional  legislation of
this type will be enacted on the  national or on a local level in the  Company's
markets.  Revenues  from tobacco  advertisers  accounted for less than 1% of the
Company's total advertising revenues in fiscal 1998.

     Amortization  of  billboards  has also been  adopted  in  varying  forms in
certain  jurisdictions.  Amortization permits the billboard owner to operate its
billboard as a  non-conforming  use for a specified  period of time until it has
recouped its  investment,  after which it must remove or  otherwise  conform its
billboard to the applicable  regulations without any compensation.  Amortization
and other regulations  requiring the removal of billboards without  compensation
have been subject to vigorous  litigation in state and federal  courts and cases
have  reached  differing  conclusions  as  to  the  constitutionality  of  these
regulations.  To date,  amortization  and  other  regulations  in the  Company's
markets have not materially adversely affected its operations.

Trademarks

     The  Company  operates  its  travel  centers  under  a  number  of its  own
trademarks, as well as certain trademarks owned by third parties and licensed to
the Company,  such as the Dairy Queen, Dairy Queen/Brazier,  Stuckey's and CITGO
trademarks.  The Company  believes that its trademark rights will not materially
limit  competition with its travel centers.  The Company also believes that none
of the  trademarks  it owns  is  material  to the  Company's  overall  business;
however, the loss of one or more of the Company's licensed trademarks could have
an adverse effect on the Company.

                                       10
<PAGE>


ITEM 2.   DESCRIPTION OF PROPERTY

     As of January 31, 1998, the Company operated  fourteen travel centers.  The
Company owns the real estate and  improvements  where five of its travel centers
are  located,  as well as real  estate  and  improvements  at  three  additional
locations, one of which the Company is currently developing into a travel center
and two of which are leased to third party restaurant operators.  The properties
at which  three of the travel  centers  owned by the Company  are  operated  are
subject to mortgages. Nine of the Company's existing travel centers and a travel
center  location  planned  for  development  are located on real estate that the
Company leases from various third parties.  These leases have terms ranging from
five to forty  years,  assuming  exercise by the Company of all renewal  options
available under certain leases.

     As of January 31, 1998, the Company operated over 2,760 revenue  generating
outdoor display faces throughout the Southwest.  The Company  typically owns the
billboard and related assets and enters into operating leases with the owners of
the real property upon which the billboards are located.  These leases typically
have a term of 1 to 5 years and provide for minimum annual rents.  As of January
31, 1998, the Company also owned and operated 55 and 295 non-revenue  generating
display  faces in Arizona and New Mexico,  respectively,  which are  exclusively
dedicated to the advertisement of its fourteen travel centers.  Listed below are
the locations of the Company's  inventory of revenue generating display faces as
of January 31, 1998.


                   Billboards    30-sheet Posters    8-sheet Posters    Total
                   ----------    ----------------    ---------------    -----
      Arizona          138              --                  --            138
     Colorado           14              --                  --             14
   New Mexico        1,557             130                 774          2,461
     Oklahoma            4              --                  --              4
        Texas          150              --                  --            150
                       ---              --                  --            ---
        TOTAL        1,863             130                 774          2,767
                     =====             ===                 ===          =====

     The Company's  principal  executive  offices  occupy  approximately  20,000
square  feet of space  owned by the  Company in  Albuquerque,  New  Mexico.  The
Company's  principal  office  space is subject to a mortgage,  which  matures on
January 29, 2000,  and the principal  balance of  which interest  accrues at the
bank's  prime  rate  (8.50% at January  31,  1998).  The  Company  owns  outdoor
advertising   production   plant  and   warehouse   facilities   consisting   of
approximately  10,000  square  feet in  Albuquerque,  New  Mexico  and a central
warehouse and distribution  facility occupying 27,000 square feet in Las Cruces,
New Mexico.  The Las Cruces property is subject to two mortgages which mature on
October  4,  2000 and May 13,  2003  and each  accrues  interest  on the  unpaid
principal  balance at a rate of 10% per annum.  The  Company  believes  that its
headquarters  and warehouse  facilities  are adequate for its operations for the
foreseeable future.

     The Company owns a pecan  orchard  located in southern  New Mexico.  During
this  fiscal  year,  the  operations  of the  pecan  orchard  were  leased to an
unrelated  third party.  This  investment  has not had a material  effect on the
Company's  business or results of operations and the Company's  management  does
not expect it to have such effect in the future.

                                       11
<PAGE>

ITEM 3.   LEGAL PROCEEDINGS

     The Company  from time to time is involved in  litigation  in the  ordinary
course of business,  including disputes involving  advertising  contracts,  site
leases, employment claims and construction matters. The Company is also involved
in routine  administrative and judicial proceedings regarding billboard permits,
fees and  compensation  for  condemnations.  The  Company  is not a party to any
lawsuit or proceeding  which, in the opinion of management,  is likely to have a
material adverse effect on the Company.

ITEM 4.   SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

     The Company did not submit any matters to a vote of security holders in the
fourth quarter of fiscal 1998.




                                       12
<PAGE>



                                     PART II

ITEM 5.   MARKET FOR COMMON EQUITY AND RELATED STOCKHOLDER MATTERS

     The Company's  Common Stock is quoted on the American  Stock Exchange under
the symbol  "BWN." On April 13,  1998,  there were  approximately  30 holders of
record of the  Company's  Common  Stock.  The  following  table  sets  forth the
quarterly high and low bid prices for the Company's  Common Stock.  These prices
reflect  inter-dealer prices and do not include adjustments for retail mark-ups,
markdowns or commissions and may not represent actual transactions.


Fiscal Year Ended                                  
January 31, 1997                         High                   Low
- ----------------                         ----                   ---
Fiscal Quarter Ended 1/31*             $ 8.8750              $ 7.3125


Fiscal Year Ended
January 31, 1998                         High                   Low
- ----------------                         ----                   ---
Fiscal Quarter Ended 4/30              $ 8.0000              $ 5.0000
Fiscal Quarter Ended 7/31              $ 6.1250              $ 3.3750
Fiscal Quarter Ended 10/31             $ 6.1250              $ 3.7500
Fiscal Quarter Ended 1/31              $ 5.1250              $ 3.7500

*Reflects trading from December 17, 1996, through January 31, 1997.


ITEM 6.   MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND 
          RESULTS OF OPERATIONS

Overview

     The following is a discussion of the consolidated  financial  condition and
results of  operations  of the Company as of and for the two fiscal  years ended
January 31, 1998 and 1997.  This discussion  should be read in conjunction  with
the  Consolidated  Financial  Statements  of the Company  and the related  Notes
included  elsewhere in this Form 10-KSB.  References to specific  years refer to
the Company's fiscal year ending January 31 of such year.

     The Company operates in two industry  segments,  travel centers and outdoor
advertising.  In  order to  permit  a  meaningful  evaluation  of the  Company's
performance  in  each of its  operating  segments,  the  Company  has  presented
selected  operating data which separately sets forth the revenues,  expenses and
operating  income  attributable to each segment,  and also separately sets forth
the corporate expenses of the Company which are not properly allocable to either
of the Company's segments for purposes of determining their respective operating
income.  The  discussion  of results of operations  which follows  compares such
selected  segment  operating  data and  corporate  expense  data for the  fiscal
periods presented.

                                       13
<PAGE>

Results of Operations

     The following table presents  certain income and expense items derived from
the Consolidated Statements of Income for the years ended January 31:





                                          1998           1997      % incr/(decr)
                                          ----           ----      -------------

Travel Centers
  Gross sales                         $ 22,583,587   $ 21,691,899       4.1%
  Discounts on sales                       279,943        303,000      (7.6%)
                                           -------        -------
  Net sales                             22,303,644     21,388,899       4.3%
  Cost of goods                         15,042,323     14,234,760       5.7%
                                        ----------     ----------
                                         7,261,321      7,154,139       1.5%
  General & administrative expenses      5,306,178      5,280,954       0.5%
  Depreciation and amortization            368,748        362,803       1.6%
                                           -------        -------
  Operating income                       1,586,395      1,510,382       5.0%

Outdoor Advertising
  Gross sales                            4,855,811      3,459,032      40.4%
  Direct operating expenses              2,488,880      2,105,615      18.2%
                                         ---------      ---------
                                         2,366,931      1,353,417      74.9%
  General & administrative expenses        780,436        368,564     111.8%
  Depreciation and amortization            660,210        281,899     134.2%
                                           -------        -------
  Operating income                         926,285        702,954      31.8%

Corporate and Other
  General & administrative expenses       (481,326)      (410,153)     17.4%
  Depreciation and amortization           (120,736)      (134,869)    (10.5%)
  Interest expense                        (722,117)      (677,746)      6.5%
  Other income, net                        558,887        518,113       7.9%
                                           -------        -------

Income before taxes                      1,747,388      1,508,681      15.8%

Income taxes                               678,200        603,472      12.4%
                                           -------        -------

Net income                             $ 1,069,188      $ 905,209      18.1%
                                       ===========      =========


                                       14
<PAGE>


Comparison of the Fiscal Years Ended January 31, 1998 and January 31, 1997.

     Travel Centers.  Gross sales at the Company's travel centers increased 4.1%
to $22.6  million for fiscal 1998 from $21.7  million for fiscal 1997.  Gasoline
sales  were  even at  $11.6  million  for  both  fiscal  years  1998  and  1997.
Merchandise  sales  increased  1.5% to $7.0  million  for the fiscal  year ended
January 31, 1998 from $6.9  million for the fiscal year ended  January 31, 1997.
Restaurant  sales  decreased  6.5% to $3.0  million  for  fiscal  1998 from $3.2
million  for fiscal  1997.  The  Company's  wholesale  CITGO  gasoline  products
relationship  commencing  in February  1997  produced  gross sales of  $917,000.
Travel  center  operations  were  affected in the fourth  quarter of the current
fiscal  year by the  reduction  in fuel  prices  and  margins as well as adverse
weather caused by El Nino which impacted the Western United States.

     Merchandise  sales were  negatively  impacted  by the  Company's  warehouse
computer  conversion  to a  perpetual  inventory  system  including  purchasing,
receiving and transfer of goods, and all other general  inventory  controls from
the  corporate  office  and  the  distribution  facility  to the  travel  center
locations.  The  conversion  progressed  slower than  anticipated  and  affected
shipment of goods to the stores during the fourth  quarter.  Construction of new
canopies and above ground tank storage  facilities  to meet  federally  mandated
regulations for 1998 has been completed at all but one location.

     Cost of goods sold for the travel  centers  increased 5.7% to $15.0 million
for fiscal 1998 from $14.2  million for fiscal 1997.  As a  percentage  of gross
sales,  cost of goods  sold  increased  slightly  to 66.6% from  65.6%,  for the
respective fiscal periods.

     General and administrative expenses for travel centers consist of salaries,
bonuses and commissions for travel center personnel,  property costs and repairs
and maintenance. General and administrative expenses for the travel centers were
unchanged at $5.3 million for the fiscal years ended  January 31, 1998 and 1997.
Depreciation  and  amortization  expenses  increased by 1.6% to $369,000 for the
fiscal  year ended  January  31,  1998 from  $363,000  for the fiscal year ended
January 31, 1997.

     The above factors  contributed  to an increase in travel  center  operating
income of 5.0% to $1.6  million  for the fiscal  year ended  January 31, 1998 as
compared to $1.5 million for the fiscal year ended January 31, 1997.

     Outdoor  Advertising.  Gross sales from the Company's  outdoor  advertising
increased  40.4% to $4.9  million  for fiscal  1998 from $3.5  million in fiscal
1997.  The increase  was  primarily  attributable  to certain  acquired  assets,
including the outdoor  advertising assets of The McCarty Company (formally known
as Pony Panels),  General Outdoor  Advertising,  Mesa Outdoor  Advertising,  and
Sweezy Outdoor Advertising Inc., as well as overall rate increases.

     Direct operating expenses related to outdoor  advertising consist of direct
advertising  expenses,  which include rental payments to property owners for the
use of land on which advertising  displays are located,  production expenses and
selling expenses.  Production expenses include salaries for operations personnel
and real estate representatives,  property taxes, and repairs and maintenance of
advertising  displays.  Selling  expenses  consist  primarily  of  salaries  and
commissions  for  salespersons  and travel  related to sales.  Direct  operating
expenses  increased  18.2% to $2.5 million for the fiscal year ended January 31,
1998 from $2.1  million for the same period in fiscal 1997,  principally  due to
the  addition  of sales and  production  personnel,  sign rent and  repairs  and
maintenance of advertising displays.

                                       15
<PAGE>

     General and  administrative  expenses  for outdoor  advertising  consist of
salaries  and  wages  for  administrative  personnel,   insurance,  legal  fees,
association  dues and  subscriptions  and other indirect  expenses.  General and
administrative  expenses  increased 111.8% to $780,000 for the fiscal year ended
January 31, 1998 from  $369,000  for fiscal 1997.  The  increase  was  primarily
attributable to increases in administrative personnel,  insurance and legal fees
due to the acquisition of the assets of The McCarty  Company  (formally known as
Pony Panels) and Sweezy Outdoor Advertising, Inc.

     Depreciation and amortization expenses increased 134.2% to $660,000 for the
fiscal year ended January 31, 1998 from  $282,000 for fiscal 1997.  The increase
was  attributable to the  acquisitions  of outdoor  advertising  assets,  of The
McCarty Company (Pony Panels) in April 1, 1997,  General Outdoor  Advertising on
April 26, 1997,  Mesa Outdoor  Advertising  on April 29, 1997 and Sweezy Outdoor
Advertising, Inc. on December 9, 1997.

     The above  factors  contributed  to the  increase  in  outdoor  advertising
operating income of 31.8% to $926,000 for the fiscal year ended January 31, 1998
as compared to $703,000 for the fiscal year ended January 31, 1997.

     Corporate and Other. General and administrative  expenses for corporate and
other   operations   of  the  Company   consist   primarily  of  executive   and
administrative compensation and benefits, investor relations, and accounting and
legal fees. General and administrative  expenses increased 17.4% to $481,000 for
the fiscal year ended  January 31, 1998 from  $410,000 for the fiscal year ended
January 31, 1997.

     For the fiscal year ended January 31, 1998, the Company's President and its
Chief  Operating  Officer elected to accept annual base salaries of $136,000 and
$90,000,  respectively,  which are less than the $195,000 and $145,000  salaries
provided for in their respective  employment  agreements  effective  February 1,
1997.  Each of the agreements has a perpetual  five-year  term, such that on any
given date, each agreement has a five-year remaining term.

     Depreciation  and  amortization  expenses for the  Company's  corporate and
other  operations   consist  of  depreciation   associated  with  the  corporate
headquarters  and  furniture  and fixtures  related  thereto.  Depreciation  and
amortization decreased 10.5% to $121,000 for fiscal 1998 as compared to $135,000
for fiscal 1997.

     Interest  expense  increased  6.5% to  $722,000  for the fiscal  year ended
January 31, 1998 from  $678,000 for the fiscal year ended January 31, 1997, as a
result of  borrowings  to fund outdoor  advertising  expansion and the continued
conversion of travel centers to CITGO branding.

     Income  before  taxes  increased  15.8% to $1.7 million for the fiscal year
ended  January 31, 1998 from $1.5 million for the fiscal year ended  January 31,
1997. As a percentage of gross  revenues,  income before taxes increased to 6.4%
for the fiscal year ended 1998 from 6.0% for the same fiscal period 1997.

     Income taxes were  $678,000  for the fiscal year ended  January 31, 1998 as
compared to $603,000 for the fiscal year ended  January 31, 1997, as a result of
higher pre-tax income.  The effective tax rate for fiscal year 1998 was 38.8% as
compared to 40.0% for fiscal year 1997.

     The foregoing factors  contributed to the Company's  increase in net income
for the fiscal  year ended  January  31,  1998 to $1.1  million as  compared  to
$905,000 for the fiscal year ended January 31, 1997.

                                       16
<PAGE>

Liquidity and Capital Resources

     At January 31, 1998, the Company had working  capital of $5.5 million and a
current  ratio of 2.65:1,  compared  to working  capital of $9.3  million  and a
current ratio of 5.00:1 at January 31, 1997.  The net cash provided by operating
activities  increased to $1.4  million from  $440,000 for the fiscal years ended
January 31, 1998 and 1997,  respectively.  The  increase  was due  primarily  to
increases in depreciation and amortization of $370,000, deferred income taxes of
$92,000, and changes in other operating assets and liabilities of $628,000, net.
The increase in depreciation  and  amortization in fiscal 1998 was primarily due
to  additional  display  structures,   machinery  and  equipment,  and  goodwill
associated with the  acquisitions of the assets of Pony Panels.  Deferred income
taxes increased as a result of book-tax timing differences.

     Net cash used in investing  activities  increased to $7.3 million in fiscal
1998 from $1.9  million in fiscal 1997.  The increase is due  primarily to asset
acquisitions  totaling $5.8 million in fiscal year 1998.  These  increases  were
offset by an increase in proceeds from the  sale/condemnation  of certain assets
of $326,000.

     Net cash  provided by  financing  activities  decreased  to $2.5 million in
fiscal 1998 from $7.3 million in fiscal 1997.  The decrease is due  primarily to
the  receipt of $7.4  million in IPO  proceeds in fiscal year 1997 that were not
present in fiscal year 1998. This was offset by an increase in borrowing, net of
$2.4  million in fiscal year 1998 as compared to fiscal year 1997.  The increase
in the Company's debt is a result of continued  expansion of outdoor advertising
operations  through  development  and  acquisition.  The Company  also  received
proceeds from the issuance of Common Stock prior to its IPO of $222,000 and paid
dividends of $50,600 for the fiscal year ended January 31, 1997 while there were
no proceeds from the issuance of Common Stock nor dividends paid for fiscal year
ended January 31, 1998.

     As of January  31,  1998,  the Company  was  indebted to various  banks and
individuals in an aggregate principal amount of approximately $9.6 million under
various loans and promissory  notes.  Many of the loans and promissory notes are
secured  by  land,  buildings,  equipment,  billboards  and  inventories  of the
Company.  The loans and  promissory  notes  mature at dates from May 15, 1998 to
October  1, 2008 and  accrue  interest  at rates  ranging  from 8.0 % to 12% per
annum.  At January 31, 1998, the Company had two revolving  lines of credit with
principal  commitments of $1,000,000 and $500,000,  respectively.  As of January
31, 1998, an aggregate of $745,000 was outstanding under these commitments.

     The Company made capital  expenditures  of  approximately  $2.8 million and
$2.1  million  during  fiscal  years  ended 1998 and 1997,  respectively.  These
expenditures  were made primarily for upgrades to the Company's  travel centers,
including the new warehouse  facility,  and for the construction and acquisition
of additional billboard  structures.  During the next twelve months, the Company
anticipates incurring capital expenditures of approximately $2.5 million related
to travel  center  operations.  Included  in the $2.5  million is  approximately
$150,000 for the removal and replacement of underground fuel storage facilities,
$2.35  million for upgrades and  improvements  to existing  facilities,  and the
development of one new facility.  With regard to outdoor advertising operations,
the Company has plans to build approximately 100 new billboard structures during
the fiscal year ending January 31, 1999, at a cost of approximately $1,000,000.

     As of January 31, 1998,  approximately  $8.0 million of the Company's total
indebtedness  accrued  interest at variable rates tied to the respective  bank's
prime lending rate. As such, the Company is subject to  fluctuations in interest
rates that could have a  negative  impact on the net income of the  Company.  In
addition,  it is likely that future indebtedness incurred by the Company will be

                                       17
<PAGE>

at  variable  rates  which  could  impact the  Company's  ability to  consummate
significant acquisitions in the future.

     On February  2, 1998,  the  Company  acquired  all of the assets of Big-Tex
Outdoor Advertising in Brownwood, Texas for $1.6 million cash. The consideration
paid by the Company was funded by working capital ($600,000 of IPO proceeds) and
$1,000,000 of bank debt.  The bank debt was provided by Norwest Bank  Minnesota,
N.A.  at the bank's  then  prevailing  prime rate  (8.5% at  closing)  and has a
maturity date of May 2, 2005. The bank debt is subject to certain  financial and
other restrictive covenants.

     On March 3,  1998,  the  Company  acquired  all of the  assets  of  Norwood
Outdoor,  Inc. in Brady,  Texas for $1.0 million cash. The consideration paid by
the  Company  was funded by  working  capital  ($350,000  of IPO  proceeds)  and
$650,000 of bank debt.  The bank debt was  provided by Norwest  Bank  Minnesota,
N.A.  at the bank's  then  prevailing  prime rate  (8.5% at  closing)  and has a
maturity date of May 2, 2005. The bank debt is subject to certain  financial and
other restrictive covenants.

     Although the Company does not have any agreements in place, it is currently
negotiating with independent  parties for the acquisition of outdoor advertising
assets.  The  Company  has not  executed a letter of intent or other  agreement,
binding or non-binding, to make such acquisitions. Any such acquisition would be
subject to the negotiation and execution of definitive  agreements,  appropriate
financing arrangements,  performance of due diligence, approval of the Company's
Board of Directors,  and the satisfaction of other customary closing conditions,
including the receipt of third party consents.  The Company would likely finance
any such acquisitions with cash, additional indebtedness or a combination of the
two. To the extent that any such acquisition would be paid for by the Company in
cash,  the Company  could decide to use a portion of the  remaining net proceeds
from the IPO, use funds from its ongoing operations,  seek additional  financing
from a commercial  lender or some  combination of the foregoing.  Any commercial
financing  obtained  for purposes of  acquiring  additional  assets is likely to
impose certain  financial and other  restrictive  covenants upon the Company and
increase the Company's interest expense.

Recent Accounting Pronouncements

     In June 1997,  the Financial  Accounting  Standards  Board issued SFAS 130,
"Reporting  Comprehensive  Income". SFAS 130 establishes standards for reporting
and display of  comprehensive  income and its  components  (revenues,  expenses,
gains,  and  losses)  in a full  set of  general-purpose  financial  statements.
Specifically,  SFAS 130  requires  that all items  that meet the  definition  of
components of comprehensive  income be reported in a financial statement for the
period in which they are recognized.  However, SFAS 130 does not specify when to
recognize or how to measure the items that make up  comprehensive  income.  SFAS
130 is effective for fiscal years  beginning  after  December 15, 1997 and early
application is permitted.  Management  believes the application of SFAS 130 will
not have a  material  effect  on the  Company's  future  consolidated  financial
statements.

     In June 1997,  the  Financial  Accounting  Standards  Board issued SFAS 131
"Financial  Reporting  for  Segments  of  a  Business   Enterprise".   SFAS  131
establishes  standards  for the way  that  public  business  enterprises  report
information  about  segments in annual  financial  statements  and requires that
those  enterprises  report  selected  information  about  operating  segments in
interim  financial  reports  issued to  shareholders.  SFAS 131  supersedes  the
"industry  segment" concept of SFAS 14 with a "management  approach"  concept as
the basis for identifying reportable segments.  SFAS 131 is effective for fiscal
years  beginning  after  December 15, 1997 and early  application  is permitted.
Management  believes the application of SFAS 131 will not have a material effect
on the Company's future consolidated financial statements.

                                       18
<PAGE>

Impact of the Year 2000

     The Year 2000 Issue is the result of computer  programs being written using
two digits rather than four to define the applicable  year. Any of the Company's
computer programs that have  date-sensitive  software may recognize a date using
"00" as the year 1900 rather than the year 2000.  This could  result in a system
failure or miscalculations.  The Company has conducted a comprehensive review of
its computer  systems to identify the systems that could be affected by the Year
2000 Issue and is developing an  implementation  plan to resolve the issue.  The
Company  estimates over the next eighteen months that the costs  associated with
the implementation plan will not exceed $50,000.  The Company presently believes
that, with  modifications to existing  software and conversions to new software,
the Year 2000 problem  will not pose  significant  operational  problems for the
Company's computer systems as so modified and converted.

Risk Factors

     The Company  does not  provide  forecasts  of  potential  future  financial
performance.  While the Company's  management is optimistic  about the Company's
long-term prospects, the following issues and uncertainties, among others should
be considered in evaluating its growth outlook.

     No  Assurance  of  Successful  Expansion.  The Company  intends to open new
travel centers, expand its outdoor advertising operations and implement gasoline
wholesaling  activities.  Although the Company's  existing  operations are based
primarily in the  Southwest,  the  Company's  current  expansion  plans  include
consideration  of  acquisition  opportunities  in both the  Southwest  and other
geographic regions of the United States. However, there can be no assurance that
suitable  acquisitions  can be  identified,  and the  Company  is likely to face
competition from other companies for available  acquisition  opportunities.  Any
such  acquisition  would be subject to  negotiation  of  definitive  agreements,
appropriate financing  arrangements and performance of due diligence.  There can
be no  assurance  that the Company will be able to complete  such  acquisitions,
obtain acceptable  financing or any required consent of its bank lenders or that
such  acquisitions  that are completed can be integrated  successfully  into the
Company's existing  operations.  The success of the Company's  expansion program
will depend on a number of factors,  including  the  availability  of sufficient
capital,  the  identification  of  appropriate  expansion   opportunities,   the
Company's  ability  to  attract,   train  and  retain  qualified  employees  and
management,  and the continuing profitability of existing operations.  There can
be no assurance that the Company will achieve its planned  expansion or that any
expansion will be profitable. See "BUSINESS -Growth Strategy."

     Need for  Additional  Financing.  In order to  successfully  implement  the
Company's  growth  strategy,  the Company may need to seek additional  financing
from  external  sources.  The Company has been able to secure  financing for the
acquisition of additional  assets from commercial  lenders in amounts up to 100%
of the fair  market  value of the  acquired  assets.  However,  there  can be no
assurance that such  additional  financing  will be available in the future,  or
that if available,  it will be on terms  acceptable to the Company.  The Company
anticipates that any financing which it does secure may impose certain financial
and other restrictive  covenants upon the Company and its operations.  There can
be no assurance  that the Company  will be able to  successfully  integrate  any
acquired companies or assets into its existing operations,  which could increase
the Company's  operating expenses in the short-term and materially and adversely
affect the Company's  results of operations.  Any acquisition by the Company may
result in  potentially  dilutive  issuances  of equity or debt  securities,  the
incurrence of additional  debt, and amortization of expenses related to goodwill
and  intangible  assets,  all of which  could  adversely  affect  the  Company's
profitability. Acquisitions involve numerous risks, such as the diversion of the
attention of the Company's management from other business concerns, the entrance

                                       19
<PAGE>

of the Company into  markets in which it has had no or only limited  experience,
and the potential  loss of key employees of the acquired  company,  all of which
could  have a  material  adverse  effect on the  Company's  business,  financial
condition, and results of operations.

     Dependence  on Third Party  Relationships.  The Company is  dependent  on a
number of third party  relationships  under which it offers brand name and other
products  at its travel  centers.  These  brand name  relationships  include the
Company's  distributorship  relationship with CITGO, and its existing  franchise
agreements  with Dairy  Queen/Brazier  and  Stuckey's.  The  Company's  existing
operations  and plans for future growth  anticipate  the continued  existence of
such  relationships.  There can be no assurance that the agreements  that govern
these relationships will not be terminated.  Several of these agreements contain
provisions  that  prohibit  the Company  from  offering  additional  products or
services that are  competitive to those of its  suppliers.  Although the Company
does  not  currently   anticipate  having  to  forego  a  significant   business
opportunity in order to comply with such  agreements,  there can be no assurance
that adherence to existing agreements will not prevent the Company from pursuing
opportunities  that management would otherwise deem advisable.  The Company also
relies upon several at will relationships with various third parties for much of
its souvenir  and gift  merchandise.  Although the Company  believes it has good
relationships  with its  suppliers,  there can be no assurance  that the Company
will be able to maintain relationships with suppliers of suitable merchandise at
appropriate  prices  and in  sufficient  quantities.  See  "BUSINESS  - Business
Operations."

     Possible  Adverse Impact of Competition.  The Company's travel centers face
competition  from  major and  independent  oil  companies;  independent  service
station operators; national and independent operators of restaurants, diners and
other  eating   establishments;   and  national  and  independent  operators  of
convenience  stores  and  other  retail  outlets.  In  its  outdoor  advertising
operations,  the Company faces  competition for advertising  revenues from other
outdoor  advertising  companies,  as well as from  other  media  such as  radio,
television,  print media and direct mail  marketing.  The Company also  competes
with a wide  variety  of other  out-of-home  advertising  media,  the  range and
diversity of which has  increased  substantially  over the past  several  years,
including  advertising  displays  in  shopping  centers  and  malls,   airports,
stadiums,  movie theaters and supermarkets.  Some of the Company's  competitors,
including major oil companies and convenience store operators, are substantially
larger,  better  capitalized  and have  greater name  recognition  and access to
greater resources than the Company. There can be no assurance that the Company's
travel  centers  and  outdoor  advertising  operations  will be able to  compete
successfully  in  their  respective  markets  in the  future.  See  "BUSINESS  -
Competition."

     Seasonality and Other Factors;  Quarterly  Fluctuations.  The travel center
portion of the  Company's  business is somewhat  seasonal,  and  revenues may be
affected  by  many  factors,  including  weather,  holidays  and  the  price  of
alternative  travel modes.  The Company's  revenues and earnings may  experience
substantial fluctuations from quarter to quarter.

     Potential Adverse Effects of Government  Regulation of Travel Centers. Each
of the Company's food service  operations is subject to licensing and regulation
by a number of  governmental  authorities,  including  regulations  relating  to
health, safety, cleanliness and food handling, as well as federal and state laws
governing  such  matters as working  conditions,  overtime  and tip  credits and
minimum  wages.  The  Company's  travel  center  operations  are also subject to
extensive laws and  regulations  governing the sale of alcohol and tobacco,  and
fireworks in its New Mexico travel  centers.  Such  regulations  include certain
mandatory licensing procedures and the ongoing compliance  measures,  as well as
special sales tax measures. The Company believes that its operations at fourteen
travel centers comply with all applicable licensing and regulatory requirements.
Any failure to comply with applicable regulations, or the adoption of additional
regulations  or  changes  in  existing   regulations   could  impose  additional
compliance  costs on the Company,  require a cessation of certain  activities or
otherwise have a material  adverse effect on the Company's  business and results
of operations. See "BUSINESS - Regulation."

                                       20
<PAGE>

     Environmental Risks. The Company is subject to federal, state and municipal
laws and regulations  governing the use,  storage,  handling and disposal of its
petroleum  products.  Specifically,  the federal  government has recently issued
more  stringent  regulations  governing  the storage of petroleum  products with
which the Company is required to comply by December  1998.  Although the Company
believes that its activities comply with the current standards prescribed by law
and the Company has already completed  certain  renovations of its facilities to
satisfy the  federal  government's  recently  enacted  regulations,  the risk of
accidental contamination to the environment or injury can not be eliminated.  In
the event of such an accident,  the Company could be held liable for any damages
that result and any such liability  could exceed the available  resources of the
Company. The Company could be required to incur significant costs to comply with
environmental  laws and  regulations  that may be  enacted  in the  future.  See
"BUSINESS - Regulation."

     Potential Adverse Effects of Government  Regulation of Outdoor Advertising.
Outdoor  advertising  displays are subject to regulation by federal,  state, and
local governmental agencies. These regulations, in some cases, limit the height,
size and  location of  billboards  and, in limited  circumstances,  regulate the
content of the advertising copy displayed on the billboards,  particularly  with
respect to tobacco  advertising.  Some  governmental  regulations  prohibit  the
construction of new billboards or the  replacement,  relocation,  enlargement or
upgrading  of  existing  structures.   Some  cities  have  adopted  amortization
ordinances  under which,  after the  expiration  of a specified  period of time,
billboards  must be removed at the  owner's  expense  and without the payment of
compensation.  Due to the location of its billboard  structures  outside smaller
metropolitan  and rural areas,  the Company has not been materially  affected by
such ordinances to date.  However,  there can be no assurance that the Company's
billboard  structures  will not  become  subject to  similar  ordinances  in the
future.  Ordinances  requiring the removal of a billboard without  compensation,
whether through amortization or otherwise, are being challenged in various state
and federal courts with conflicting results.  Although, to date, the Company has
been adequately  compensated for any of its structures  removed at the direction
of  governmental  authorities,  future  changes in such  regulations  as well as
others applicable to the Company's outdoor  advertising  operations could have a
material adverse effect on the Company's business and results of operations.

Other Uncertainties

     Other operating, financial or legal risks or uncertainties are discussed in
this Form 10-KSB in specific context and the Company is subject to the financial
or legal  risks or  uncertainties  discussed  in  other  documents  filed by the
Company with the Securities and Exchange  Commission.  In addition,  the Company
is, of course,  also  subject to general  economic  risks,  and other  risks and
uncertainties.

ITEM 7.   FINANCIAL STATEMENTS

     Following on next page.



                                       21
<PAGE>

















                                     BOWLIN
                      OUTDOOR ADVERTISING & TRAVEL CENTERS
                          INCORPORATED AND SUBSIDIARIES

                        Consolidated Financial Statements

                            January 31, 1998 and 1997

                   (With Independent Auditors' Report Thereon)













                                       
<PAGE>






                          Independent Auditors' Report




The Board of Directors
BOWLIN Outdoor Advertising
     & Travel Centers Incorporated:


We have audited the accompanying  consolidated  balance sheets of BOWLIN Outdoor
Advertising & Travel Centers  Incorporated  and  subsidiaries  as of January 31,
1998 and 1997, and the related consolidated statements of income,  stockholders'
equity, and cash flows for the years then ended.  These  consolidated  financial
statements   are  the   responsibility   of  the   Company's   management.   Our
responsibility  is  to  express  an  opinion  on  these  consolidated  financial
statements based on our audits.

We  conducted  our  audits  in  accordance  with  generally   accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the consolidated  financial statements referred to above present
fairly,  in all material  respects,  the  financial  position of BOWLIN  Outdoor
Advertising & Travel Centers  Incorporated  and  subsidiaries  as of January 31,
1998 and 1997,  and the  results  of its  operations  and its cash flows for the
years then ended, in conformity with generally accepted accounting principles.


                                                           KPMG Peat Marwick LLP


Albuquerque, New Mexico
April 1, 1998












                                       23
<PAGE>


                                     BOWLIN
                      OUTDOOR ADVERTISING & TRAVEL CENTERS
                          INCORPORATED AND SUBSIDIARIES

                           Consolidated Balance Sheets

                            January 31, 1998 and 1997


<TABLE>
<S>                                                                                <C>                <C>

                                 Assets                                                   1998             1997
                                 ------                                                   ----             ----

Current assets:
     Cash and cash equivalents                                                      $   4,053,330         7,518,971
     Accounts receivable, net                                                             579,216           365,424
     Notes receivable - related parties, current maturities (note 2)                       30,029            20,021
     Notes receivable, current maturities (note 2)                                          6,781             6,169
     Inventories                                                                        3,622,916         3,202,191
     Prepaid expenses                                                                     448,172           417,375
     Income taxes                                                                          89,993           --
     Other current assets                                                                   4,177            48,147
                                                                                    -------------     -------------
                      Total current assets                                              8,834,614        11,578,298
                                                                                    -------------     -------------

Investment and long-term receivables:
     Investment in partnership                                                             16,968            12,763
     Notes receivable - related parties, less current maturities (note 2)                  20,016            30,024
     Notes receivable, less current maturities (note 2)                                    59,173            65,953
                                                                                    -------------     -------------
                      Total investment and long-term receivables                           96,157           108,740

Property and equipment, net (notes 3, 5 and 6)                                         15,728,243         9,970,546

Intangible assets, net (note 4)                                                         1,200,302           185,133
                                                                                    -------------     -------------

                      Total assets                                                  $  25,859,316        21,842,717
                                                                                    =============     =============


                 Liabilities and Stockholders' Equity
                 ------------------------------------

Current liabilities:
     Short-term borrowing, bank (note 6)                                            $     745,000           --
     Accounts payable                                                                   1,350,626         1,197,428
     Long-term debt, current maturities (note 7)                                          779,179           576,186
     Accrued liabilities                                                                  455,851           399,223
     Income taxes payable                                                                 --                145,072
                                                                                    -------------     -------------
                      Total current liabilities                                         3,330,656         2,317,909

Deferred income taxes (note 10)                                                           177,300            42,600

Long-term debt, less current maturities (note 7)                                        8,123,736         6,118,406
                                                                                    -------------     -------------
                      Total liabilities                                                11,631,692         8,478,915
                                                                                    -------------     -------------

Minority interest                                                                         --                205,366
                                                                                    -------------     ------------- 
Stockholders' equity:
     Common stock, $.001 par value; authorized 100,000,000
        shares; outstanding 4,384,848 (note 9)                                              4,385             4,385
     Additional paid-in capital                                                        11,604,303        11,604,303
     Retained earnings                                                                  2,618,936         1,549,748
                                                                                    -------------     -------------
                      Total stockholders' equity                                       14,227,624        13,158,436

Commitments and contingencies (notes 11 and 12)                                           --                --
                                                                                    -------------     ------------- 

                      Total liabilities and stockholders' equity                    $  25,859,316        21,842,717
                                                                                    =============     =============
</TABLE>

See accompanying notes to consolidated financial statements.

                                       24
<PAGE>

                                     BOWLIN
                      OUTDOOR ADVERTISING & TRAVEL CENTERS
                          INCORPORATED AND SUBSIDIARIES

                        Consolidated Statements of Income

                      Years ended January 31, 1998 and 1997


                                                     1998              1997
                                                     ----              ----

Gross sales                                      $ 27,439,398        25,150,931

Less discounts on sales                               279,943           303,000
                                                 ------------      ------------
          Net sales                                27,159,455        24,847,931

Cost of goods sold                                 17,531,203        16,340,375
                                                 ------------      ------------
          Gross profit                              9,628,252         8,507,556

General and administrative expenses                (6,567,940)       (6,115,350)

Other operating income                                 89,732           379,228

Depreciation and amortization                      (1,149,694)         (779,571)
                                                 ------------      ------------
          Operating income                          2,000,350         1,991,863
                                                 ------------      ------------

Other income (expense):
     Interest income                                  268,555           138,885
     Gain on sale of assets                           200,600            55,679
     Interest expense                                (722,117)         (677,746)
                                                 ------------      ------------
          Total other income (expense), net          (252,962)         (483,182)
                                                 ------------      ------------
          Income before income taxes                1,747,388         1,508,681

Income taxes (note 10)                                678,200           603,472
                                                 ------------      ------------

Net income                                       $  1,069,188           905,209
                                                 ============      ============

Earnings per share:
     Basic                                       $        .24               .26
                                                 ============      ============
     Diluted                                     $        .24               .26
                                                 ============      ============

See accompanying notes to consolidated financial statements.

                                       25
<PAGE>


                                     BOWLIN
                      OUTDOOR ADVERTISING & TRAVEL CENTERS
                          INCORPORATED AND SUBSIDIARIES

                 Consolidated Statements of Stockholders' Equity

                  For the years ended January 31, 1998 and 1997


<TABLE>
<S>                                                   <C>             <C>            <C>            <C>            <C> 

                                                                       Common        Additional
                                                       Number          stock,         paid-in        Retained
                                                      of shares        at par         capital        earnings         Total
                                                      ---------        ------        ----------      --------         -----   
Balance at January 31, 1996                           3,050,427       $ 3,051         3,806,220       993,912       4,803,183

Net income                                               --              --               --          905,209         905,209
Cash dividends on common
     stock, $.02 per share                               --              --               --          (50,600)        (50,600)
Stock dividends issued on common stock
     and sale of fractional shares                      191,799           192           301,596      (298,773)          3,015
Issuance of common stock                                141,159           141           221,967         --            222,108
Redemption of previously issued shares (note 8)         (98,537)          (99)         (154,945)        --           (155,044)
Contributed services                                     --              --             155,044         --            155,044
Initial public offering of common stock, net of
     expenses                                         1,100,000         1,100         7,274,421         --          7,275,521
                                                      ---------       -------        ----------     ---------      ----------
Balance at January 31, 1997                           4,384,848         4,385        11,604,303     1,549,748      13,158,436

Net income                                               --              --               --        1,069,188       1,069,188
                                                      ---------       -------        ----------     ---------      ----------

Balance at January 31, 1998                           4,384,848       $ 4,385        11,604,303     2,618,936      14,227,624
                                                      =========       =======        ==========     =========      ==========

</TABLE>

See accompanying notes to consolidated financial statements.





                                       26
<PAGE>


                                     BOWLIN
                      OUTDOOR ADVERTISING & TRAVEL CENTERS
                          INCORPORATED AND SUBSIDIARIES

                      Consolidated Statements of Cash Flows

                      Years ended January 31, 1998 and 1997

<TABLE>
<S>                                                                                   <C>               <C>

                                                                                          1998              1997
                                                                                          ----              ----
Cash flows from operating activities:
     Net income                                                                       $ 1,069,188           905,209
     Adjustments to reconcile net income to
        net cash provided by operating activities:
           Depreciation and amortization                                                1,149,694           779,571
           Income from partnership investment                                              --                (9,504)
           Gain on sale of assets                                                        (200,600)          (55,679)
           Deferred income taxes                                                          134,700            42,600
           Minority interest                                                             (205,366)          (21,225)
           Changes in operating assets and liabilities, net of effects from
              acquisitions:
                 Accounts receivable                                                     (139,851)         (171,442)
                 Inventories                                                             (420,725)         (799,171)
                 Prepaid expenses and other current assets                                 28,230          (130,658)
                 Accounts payable and accrued liabilities                                 194,328          (244,989)
                 Income taxes                                                            (235,065)          145,072
                                                                                      -----------       -----------
                           Net cash provided by operating activities                    1,374,533           439,784
                                                                                      -----------       -----------

Cash flows from investing activities:
     Capital received from (contributed to) partnership                                    (4,205)           13,000
     Proceeds from sale/condemnation of assets                                            703,201           376,973
     Business acquisitions                                                             (5,845,000)           --
     Purchases of property and equipment                                               (2,184,808)       (2,149,471)
     Disbursements on notes receivable                                                     --              (195,813)
     Collections on notes receivable                                                        6,168            99,258
                                                                                      -----------       -----------
                           Net cash used in investing activities                       (7,324,644)       (1,856,053)
                                                                                      -----------       -----------

Cash flows from financing activities:
     Short-term borrowings, net                                                           745,000          (149,000)
     Payments on long-term debt                                                        (1,015,530)       (4,660,892)
     Payments for debt issuance costs                                                      --               (84,794)
     Proceeds from borrowings                                                           2,755,000         4,778,052
     Proceeds from issuance of common stock                                                --               222,108
     Redemption of previously issued shares                                                --              (155,044)
     Proceeds from sale of fractional shares of common
        stock sold in conjunction with stock dividend                                      --                 3,015
     Dividends paid                                                                        --               (50,600)
     Proceeds from initial public offering of common stock                                 --             8,800,000
     Payment of registration costs associated with initial public
        offering of common stock                                                           --            (1,369,435)
                                                                                      -----------       -----------
                           Net cash provided by financing activities                    2,484,470         7,333,410
                                                                                      -----------       -----------
</TABLE>
                                                                     (Continued)

                                       27
<PAGE>

                                        2

                                     BOWLIN
                      OUTDOOR ADVERTISING & TRAVEL CENTERS
                          INCORPORATED AND SUBSIDIARIES

                Consolidated Statements of Cash Flows, Continued

<TABLE>
<S>                                                                                   <C>               <C> 
                                                                                          1998             1997
                                                                                          ----             ----

Net (decrease) increase in cash and cash equivalents                                  $(3,465,641)        5,917,141

Cash and cash equivalents at beginning of period                                        7,518,971         1,601,830
                                                                                      -----------       -----------

Cash and cash equivalents at end of period                                            $ 4,053,330         7,518,971
                                                                                      ===========       ===========

Supplemental disclosure of cash flow information:
     Interest paid                                                                    $   722,986           678,694
                                                                                      ===========       ===========

     Income taxes paid                                                                $   778,565           678,694  
     Noncash investing and financing activities:
        Acquisition of land and outdoor advertising assets in
           exchange for long-term debt                                                $ 1,275,000         1,189,000
                                                                                      ===========       ===========
        Disposition of land and buildings in exchange for
           assumption of long-term debt of subsidiary                                 $(1,090,910)           --
        Acquisition of covenant not-to-compete in exchange
           for long-term debt                                                         $   284,763            --
                                                                                      ===========       ===========

        Stock dividend issued to shareholders                                         $    --               298,733
                                                                                      ===========       ===========

        Acquisitions  of  the  net  assets  of  Pony  Panels,   General  Outdoor
           Advertising,   Mesa   Outdoor   Advertising,   and   Sweezy   Outdoor
           Advertising. Fair value of assets acquired and liabilities assumed at
           the date of the acquisitions were as follows:
               Account receivable                                                     $    73,941            --
               Prepaid expenses                                                            15,057            --
               Billboards                                                               4,814,000            --
               Machinery and equipment                                                     84,500            --
               Excess of purchase price over fair value of assets acquired                863,000            --
               Covenants not-to-compete                                                    10,000            --
               Accounts payable                                                           (15,498)           --
                                                                                      ===========       ===========

</TABLE>

See accompanying notes to consolidated financial statements.

                                       28
<PAGE>


                                     BOWLIN
                      OUTDOOR ADVERTISING & TRAVEL CENTERS
                          INCORPORATED AND SUBSIDIARIES

                   Notes to Consolidated Financial Statements

                            January 31, 1998 and 1997


(1)  Summary of Significant Accounting Policies

     (a)  Description of Business

          BOWLIN  Outdoor   Advertising  &  Travel  Centers   Incorporated   and
               subsidiaries  (the  Company)  are  located  in  Albuquerque,  New
               Mexico. On August 28, 1996,  BOWLIN Outdoor  Advertising & Travel
               Centers,  Inc.  (BOATC) was  incorporated in the state of Nevada.
               BOATC's articles of incorporation  authorize 10,000,000 shares of
               preferred  stock  ($.001  par  value)  which can be issued at the
               discretion  of the Board of  Directors.  Pursuant to an agreement
               and plan of merger effective September 27, 1996,  BOWLIN'S,  Inc.
               (BI),  which  was  incorporated  in the  state of New  Mexico  on
               February  20,  1953,  was merged with and into  BOATC.  Under the
               terms  of the  agreement,  BI  shareholders  received  211 of the
               Company's  shares  for each BI share.  Accordingly,  the  Company
               issued  approximately  3.4 million shares of its common stock for
               all the outstanding  shares of BI stock and all references to the
               number of shares of common stock have been retroactively restated
               to  reflect  the   exchange  for  all  periods   presented.   The
               transaction  has  been  accounted  for in a manner  similar  to a
               pooling of interests.

          The  Company's  principal business activities include the operation of
               full-service  travel  centers and  restaurants  which offer brand
               name food and  gasoline,  and a unique  variety  of  Southwestern
               merchandise to the traveling  public in the  Southwestern  United
               States.  In addition to the travel centers,  the Company operates
               outdoor  billboard  advertising  displays  which are  situated on
               interstate highways, primarily in the Southwestern United States.

          Dragoon Water Company,  Inc.  (Dragoon),  a majority owned subsidiary,
               was  acquired  by the  Company in 1986.  On October 1, 1996,  the
               Company  sold  Dragoon  to an  unrelated  third  party.  The sale
               agreement provides for the continued  provision of adequate water
               utilities to the Company.

          The  Company  acquired  all  of  the  outstanding   stock  of  another
               subsidiary,  BMI Inc.  (BMI),  in November  1993.  BMI's business
               activities have historically been the acquisition of inventory in
               Mexico  which has been sold to the  Company  for the  purpose  of
               resale in the United  States.  BMI has a January  31 fiscal  year
               end.

          Neither  Dragoon  nor  BMI  is  considered  material  to  the  overall
               operations of the Company.

          The  Company also held a majority general partnership  interest in the
               Los Cuatros Apartments Limited Partnership (Los Cuatros) together
               with a limited  partnership  interest.  The partnership  owns and
               leases an  apartment  complex  in Las  Cruces,  New  Mexico.  The
               partnership  was  formed in January  1991 and has a  December  31
               fiscal year end. On June 16,  1997,  the Company sold Los Cuatros
               to an unrelated third party.

                                                                     (Continued)

                                       29
<PAGE>


                                     BOWLIN
                      OUTDOOR ADVERTISING & TRAVEL CENTERS
                          INCORPORATED AND SUBSIDIARIES

                   Notes to Consolidated Financial Statements


     (b)  Principles of Consolidation

          The  accompanying   consolidated   financial  statements  include  the
               accounts of the Company,  its wholly owned subsidiary BMI and its
               majority owned subsidiaries, Dragoon and Los Cuatros. Dragoon and
               Los Cuatros are  included  from  February 1, 1996  through  their
               respective  dates sold.  All material  intercompany  transactions
               have been eliminated or disclosure has been made of the effect of
               intervening  events  from  December  31 to  January  31,  if any,
               related to the  differing  fiscal  year ends for  Dragoon and Los
               Cuatros.

     (c)  Cash and Cash Equivalents

          The  Company considers all liquid investments with a maturity of three
               months or less when purchased to be cash equivalents.

     (d)  Accounts Receivable and Allowance for Doubtful Accounts

          Trade receivables are stated at face amount less the related allowance
               for doubtful accounts.

     (e)  Inventories

          Inventories consist  primarily of merchandise  and gasoline for resale
               and are  stated at the lower of cost or market  value,  with cost
               being determined using the first-in, first-out (FIFO) method.

     (f)  Property and Equipment

          Property and equipment are carried at cost.  Maintenance  and repairs,
               including  the  replacement  of  minor  items,  are  expensed  as
               incurred,  and major  additions  to property  and  equipment  are
               capitalized.  Depreciation  is  provided  by  the  Company  using
               primarily straight-line, as well as accelerated methods.

     (g)  Intangible Assets

          Goodwill,  which  represents  the excess of  purchase  price over fair
               value of net assets  acquired,  is amortized  on a  straight-line
               basis over the expected  periods to be benefited,  generally 5 to
               15  years.  The  Company  assesses  the  recoverability  of  this
               intangible  asset by determining  whether the amortization of the
               goodwill balance over its remaining life can be recovered through
               undiscounted   future   operating  cash  flows  of  the  acquired
               operation. The amount of goodwill impairment, if any, is measured
               based on projected discounted future operating cash flows using a
               discount rate reflecting the Company's average cost of funds. The
               assessment of the  recoverability of goodwill will be impacted if
               estimated future operating cash flows are not achieved.

                                                                     (Continued)

                                       30
<PAGE>


                                     BOWLIN
                      OUTDOOR ADVERTISING & TRAVEL CENTERS
                          INCORPORATED AND SUBSIDIARIES

                   Notes to Consolidated Financial Statements


          Covenants not-to-compete are amortized over the life of the respective
               covenants using the straight-line method, ranging from one to ten
               years.

          Franchise fees are amortized on a straight-line basis over the shorter
               of the life of the related  franchise  agreements  or the periods
               estimated to be  benefited,  ranging from fifteen to  twenty-five
               years.

     (h)  Sales and Cost Recognition

          Sales of merchandise  are  recognized  at the  time  of  sale  and the
               associated  costs  of the  merchandise  are  included  in cost of
               sales.  Revenues from rental of billboard space are accounted for
               as  operating  leases  with rental  assets  recorded at cost less
               accumulated  depreciation  and rental income is recorded  ratably
               over the life of the lease contract.

     (i)  Income Taxes

          Income taxes are accounted  for under the asset and liability  method.
               Deferred tax assets and liabilities are recognized for the future
               tax   consequences   attributable  to  differences   between  the
               financial  statement  carrying  amounts  of  existing  assets and
               liabilities and their respective tax bases and operating loss and
               tax credit carryforwards. Deferred tax assets and liabilities are
               measured  using  enacted  tax rates  expected to apply to taxable
               income  in the years in which  those  temporary  differences  are
               expected to be recovered  or settled.  The effect on deferred tax
               assets and  liabilities of a change in tax rates is recognized in
               income in the period that includes the enactment date.

     (j)  Year 2000

          During the year ended January 31, 1998,  the Company  developed a plan
               to deal  with the Year 2000  problem  and  began  converting  its
               computer systems to be Year 2000 compliant. The plan provides for
               the  conversion  efforts to be  completed  by the end of calendar
               1998.  The Year 2000  problem is the result of computer  programs
               being  written  using two digits  rather  than four to define the
               applicable  year.  The total cost of the project is not projected
               to be material to the financial  statements of the Company and is
               being  funded  through  operating  cash  flows.  The  Company  is
               expensing all costs  associated with these systems changes as the
               costs are incurred.






                                                                     (Continued)

                                       31
<PAGE>


                                     BOWLIN
                      OUTDOOR ADVERTISING & TRAVEL CENTERS
                          INCORPORATED AND SUBSIDIARIES

                   Notes to Consolidated Financial Statements


     (k)  Stock-based Compensation

          Effective  February  1,  1996,  the  Company  adopted  the  disclosure
               provisions  of  SFAS  No.  123,   "Accounting   for   Stock-Based
               Compensation,"  which requires pro forma disclosure of net income
               and  earnings  per share as if the SFAS No. 123 fair value method
               had been applied.  The Company  continues to apply the provisions
               of Accounting  Principles Board (APB) Opinion No. 25, "Accounting
               for Stock Issued to Employees,"  for the preparation of its basic
               consolidated financial statements.

     (l)  Impairment of Long-lived  Assets and Long-lived  Assets to Be Disposed
          Of

          The  Company  adopted the provisions of SFAS No. 121,  "Accounting for
               the Impairment of Long-lived  Assets and for Long-lived Assets to
               Be Disposed  Of," on February 1, 1996.  This  statement  requires
               that long-lived  assets and certain  identifiable  intangibles be
               reviewed   for   impairment   whenever   events  or   changes  in
               circumstances  indicate that the carrying  amount of an asset may
               not be recoverable.  Recoverability of assets to be held and used
               is measured by a comparison of the carrying amount of an asset to
               future net cash flows  expected to be generated by the asset.  If
               such assets are  considered to be impaired,  the impairment to be
               recognized is measured by the amount by which the carrying amount
               of the assets exceeds the fair value of the assets.  Assets to be
               disposed of are reported at the lower of the  carrying  amount of
               fair value less costs to sell. Adoption of this statement did not
               have a  material  impact  on the  Company's  financial  position,
               results of operations, or liquidity.

     (m)  Financial Instruments

          Statement  of   Financial   Accounting   Standards   No.  107  (SFAS),
               "Disclosures About Fair Value of Financial Instruments," requires
               the  fair  value  of  financial  instruments  be  disclosed.  The
               Company's  financial  instruments are cash and cash  equivalents,
               accounts   receivable,   notes   receivable,   accounts  payable,
               short-term  borrowings,  and long-term debt. The carrying amounts
               of  cash  and  cash  equivalents,   accounts  receivable,   notes
               receivable,  accounts payable,  accrued  liabilities,  short-term
               borrowings, and long-term debt approximate fair value.

     (n)  Use of Estimates

          Management  of  the  Company  has  made  a  number  of  estimates  and
               assumptions  relating to the reporting of assets and  liabilities
               and the  disclosure  of  contingent  assets  and  liabilities  to
               prepare  these  consolidated  financial  statements in conformity
               with generally  accepted  accounting  principles.  Actual results
               could differ from those estimates.

                                                                     (Continued)

                                       32
<PAGE>


                                     BOWLIN
                      OUTDOOR ADVERTISING & TRAVEL CENTERS
                          INCORPORATED AND SUBSIDIARIES

                   Notes to Consolidated Financial Statements


     (o)  Reclassification

          Certain  reclassifications  have been made to the prior year financial
               statements to conform to the current year presentation.

     (p)  Earnings Per Share

          In   February  1997,  SFAS No. 128,  "Earnings  per Share," was issued
               which requires the presentation of basic and diluted earnings per
               share for each period  presented  in the  consolidated  financial
               statements and retroactive adjustment of all per share amounts in
               the Company's consolidated  financial statements.  Basic earnings
               per share of common  stock is computed by dividing  net income by
               the  weighted-average  number of common shares outstanding during
               the period.  Diluted earnings per share is calculated in the same
               manner as basic earnings per share except that the denominator is
               increased to include the number of additional  common shares that
               would  have  been  outstanding,  assuming  the  exercise  of  all
               employee  stock options that would have had a dilutive  effect on
               earnings per share. A reconciliation of the number of shares used
               in the  calculation  of basic and diluted  earnings per share for
               the years ended January 31, 1998 and 1997 follows:


                                                            1998
                                           -------------------------------------
                                             Income        Shares      Per-share
                                           (numerator)  (denominator)   amount
                                           -----------  -------------   ------
          Basic EPS - income available
               to common stockholders      $ 1,069,188    4,384,848      $ .24
                                                                         =====  
          Effect of dilutive securities -
               stock options                    --            --
                                           -----------    ---------
          Diluted EPS - income available
               to common stockholders plus  
               assumed conversions         $ 1,069,188    4,384,848      $ .24
                                           ===========    =========      =====







                                                                     (Continued)

                                       33
<PAGE>


                                     BOWLIN
                      OUTDOOR ADVERTISING & TRAVEL CENTERS
                          INCORPORATED AND SUBSIDIARIES

                   Notes to Consolidated Financial Statements


                                                            1997
                                           -------------------------------------
                                             Income        Shares      Per-share
                                           (numerator)  (denominator)   amount
                                           -----------  -------------   ------
          Basic EPS - income available
               to common stockholders       $ 905,213     3,440,557      $ .26
                                                                         =====
          Effect of dilutive securities -
               stock options                    --            --

          Diluted EPS - income available
               to common stockholders plus
               assumed conversions          $ 905,213     3,440,557      $ .26
                                            =========     =========      =====


          Options to purchase  301,500  shares of common stock were  outstanding
               during the year ended  January 31, 1998 and the last month of the
               year  ended  January  31,  1997,  but  were not  included  in the
               computation  of diluted EPS because the options'  exercise  price
               was greater than the average  market price of the common  shares.
               The options,  which expire December 2006, were still  outstanding
               at the end of the year ended January 31, 1998.

     (q)  New Accounting Standards

          In   June 1997, the Financial  Accounting  Standards Board issued SFAS
               130,  "Reporting  Comprehensive  Income".  SFAS  130  establishes
               standards for reporting and display of  comprehensive  income and
               its components (revenues,  expenses, gains, and losses) in a full
               set of general purpose financial statements.  Specifically,  SFAS
               130  requires  that  all  items  that  meet  the   definition  of
               components  of  comprehensive  income be  reported in a financial
               statement for the period in which they are  recognized.  However,
               SFAS 130 does not specify when to recognize or how to measure the
               items that make up  comprehensive  income.  SFAS 130 is effective
               for fiscal  years  beginning  after  December  15, 1997 and early
               application is permitted.  Management believes the application of
               SFAS 130 will not have a material effect on the Company's  future
               consolidated financial statements.

          In   June 1997, the Financial  Accounting  Standards Board issued SFAS
               131, "Financial Reporting for Segments of a Business Enterprise."
               SFAS 131  establishes  standards for the way that public business
               enterprises report information about segments in annual financial
               statements and requires that those  enterprises  report  selected
               information about operating segments in interim financial reports
               issued  to  shareholders.   SFAS  131  supersedes  the  "industry
               segment" concept of SFAS 14 with a "management  approach" concept
               as the basis for  identifying  reportable  segments.  SFAS 131 is
               effective for fiscal years  beginning after December 15, 1997 and
               early   application   is  permitted.   Management   believes  the
               application  of SFAS 131 will not have a  material  effect on the
               Company's future consolidated financial statements.

                                                                     (Continued)

                                       34
<PAGE>


                                     BOWLIN
                      OUTDOOR ADVERTISING & TRAVEL CENTERS
                          INCORPORATED AND SUBSIDIARIES

                   Notes to Consolidated Financial Statements


(2)  Notes Receivable

     Notes receivable consist of the following at January 31:

<TABLE>
<S>                                                                                   <C>              <C>   
                                                                                        1998            1997
                                                                                        ----            ----

         Related parties:
              Stockholder, due April 1997, plus interest at 7%, unsecured             $ 10,012         10,012
              Employees, receivable in annual installments totaling
                 $10,008 plus interest at 10%, unsecured                                40,033         40,033
                                                                                      --------         ------
                               Subtotal                                                 50,045         50,045
              Less current maturities                                                   30,029         20,021
                                                                                      --------         ------

                                                                                      $ 20,016         30,024
                                                                                      ========         ======

         Other:
              Individuals, receivable in monthly installments from $350 to $694,
                 including interest ranging from 9% to
                 10%, secured by land                                                 $ 65,954         72,122
              Less current maturities                                                    6,781          6,169
                                                                                      --------         ------

                                                                                      $ 59,173         65,953
                                                                                      ========         ======
</TABLE>

(3)  Property and Equipment

     Property and equipment consist of the following at January 31:

<TABLE>
<S>                                                         <C>              <C>               <C> 
                                                              Estimated   
                                                            life (years)         1998              1997         
                                                            ------------         ----              ----         
                                                                                                            
                  Land                                            -          $  2,208,459        1,984,312                  
                  Buildings and improvements                   10 - 40          5,851,210        6,764,809    
                  Machinery and equipment                       3 - 10          5,390,278        4,813,546    
                  Autos, trucks and mobile homes                3 - 10          1,739,926        1,527,401    
                  Billboards on operating leases               15 - 20         10,835,449        4,657,590    
                  Billboards                                   15 - 20            817,819          787,714    
                                                               =======       ------------       ----------    
                               Subtotal, at cost                               26,843,141       20,535,372    
                  Less accumulated depreciation                               (11,476,469)     (10,889,102)   
                  Construction in progress                                        361,571          324,276    
                                                                             ------------       ----------    
                                                                                                           
                                    Total property and equipment             $ 15,728,243        9,970,546    
                                                                             ============       ==========    
                                                                                                 
</TABLE>

                                                                     (Continued)

                                       35
<PAGE>


                                     BOWLIN
                      OUTDOOR ADVERTISING & TRAVEL CENTERS
                          INCORPORATED AND SUBSIDIARIES

                   Notes to Consolidated Financial Statements


     During the year ended January 31, 1998,  the Company  determined the actual
          lives  for  approximately  $214,100  of  billboard  expenditures  were
          generally   longer  than  the   estimated   useful  lives   previously
          established for depreciation purposes.  Therefore,  effective February
          1, 1997,  the Company  extended  the  estimated  useful lives of those
          assets up to 7 years. The effect of this change in accounting estimate
          increased net income by $105,400 ($.02 per basic and diluted share).

     During the year ended January 31, 1997,  the Company  determined the actual
          lives for  approximately  $467,000 of equipment were generally  longer
          than  the   estimated   useful  lives   previously   established   for
          depreciation  purposes.  Therefore,  effective  February 1, 1996,  the
          Company extended the estimated useful lives of those assets, which are
          depreciated using the straight-line  method, from 5 years to 15 years.
          The effect of this change in accounting  estimate increased net income
          by  $34,200  ($.01 per basic and  diluted  share)  for the year  ended
          January 31, 1997.

     Additionally,  depreciation  of all property and equipment  acquired during
          the  year  ended  January  31,  1997  has  been  computed   using  the
          straight-line method.  Depreciation of property and equipment acquired
          in prior years was computed primarily using accelerated  methods.  The
          effect of this change  increased net income by $67,300 ($.02 per basic
          and diluted share) for the year ended January 31, 1997.

(4)  Intangible Assets

     Intangible assets, at cost, consist of the following at January 31:

                                                        1998          1997
                                                        ----          ----
           Excess of purchase price over fair 
                value of assets acquired            $   863,000        --
           Covenants not-to-compete                     294,763        --
           Franchise fees                               209,500     209,500
           Other                                         --          83,888
                                                    -----------     -------
                                                      1,367,263     293,388
           Less accumulated amortization               (166,961)   (108,255)
                                                    -----------     -------

           Intangible assets, net                   $ 1,200,302     185,133
                                                    ===========     =======




                                                                     (Continued)

                                       36
<PAGE>


                                     BOWLIN
                      OUTDOOR ADVERTISING & TRAVEL CENTERS
                          INCORPORATED AND SUBSIDIARIES

                   Notes to Consolidated Financial Statements


(5)  Billboard Rental Income

     Included in property and equipment in the  consolidated  balance  sheets of
          the Company are  billboards on operating  leases.  The  billboards are
          owned by the  Company and the  advertising  space is leased to others.
          See note 12  regarding  land  leased  from  others by the  Company for
          billboard use.

     Minimum future rental income on noncancelable billboard leases in effect as
          of January 31, 1998 are as follows:

               Year ending January 31
               ----------------------
                        1999                    $ 5,531,624
                        2000                      2,209,834
                        2001                        201,294
                        2002                          3,900
                                                -----------
                                    Total       $ 7,946,652
                                                ===========

(6)  Short-term Borrowing, Bank

     In   May 1997, the Company entered into an available billboard construction
          bank line of credit arrangement totaling $1,000,000,  which matures in
          May 1998. Interest is payable monthly at the prime rate plus 1 percent
          (8.50 percent at January 31, 1998). The Company had drawn $745,000 and
          none as of January 31, 1998 and 1997,  respectively.  Borrowings under
          this line of credit are  limited to six times the  trailing  cash flow
          from  existing  billboards  not  financed  by this  facility  less the
          balance  outstanding  on another note to the bank. The line is secured
          by billboards and inventory. Under this line of credit, the Company is
          required to maintain specific ratios. At January 31, 1998, the Company
          was in compliance with all covenants.

     In   November 1997, the Company  entered into a financing  agreement with a
          bank that permits the Company to borrow for a period of two years,  up
          to $10.5 million at terms established upon execution of the agreement.
          As of January 31, 1998,  there were no amounts drawn on this financing
          agreement.  The credit agreement is comprised of three different lines
          as follows:

          (1)  The  "facility  line"  of  $8  million  is  to be  used  to  fund
               acquisition or  construction of new travel centers and to finance
               the purchase of new vehicles,  fuel  dispensing and other related
               equipment,  computer  systems and other  furniture,  fixtures and
               equipment.  The  Company  must pay a fee of 35 basis  points (.35
               percent)  of  the  maximum  note  amount  for   construction   or
               acquisitions.  The Company must pay a fee of 25 basis points (.25
               percent) of the maximum note amount for  purchases of  equipment,
               computers or furniture, fixtures and equipment.

                                                                     (Continued)

                                       37
<PAGE>


                                     BOWLIN
                      OUTDOOR ADVERTISING & TRAVEL CENTERS
                          INCORPORATED AND SUBSIDIARIES

                   Notes to Consolidated Financial Statements


          (2)  The "leasing line" of $2 million is to be used to fund individual
               leases by the bank to the Company.  The Company must pay a fee of
               one-half  percent (.005  percent) of the net interest  balance on
               each lease.

          (3)  The "working  capital line" of $500,000 is to be used to fund the
               Company's  short-term working capital needs. The Company must pay
               a fee of 25 basis  points  (.25  percent)  of the  $500,000  face
               amount of the working capital note.

(7)  Long-term Debt

     Long-term debt is as follows:

<TABLE>
<S>                                                                                   <C>                <C>
                                                                                          1998              1997
                                                                                          ----              ----

          Due  bank, maturity April 2007, variable interest at index rate (8.50%                                      
               at January 31, 1997), monthly installments of $31,164, secured by                                      
               mortgage and deed of trust                                             $ 2,363,929            --             
          Due  bank,  maturity January 2006,  variable  interest at base lending                                      
               rate  (8.25%  at  January  31,  1998),  monthly  installments  of                                      
               $21,724, secured by mortgage and deed of trust                           1,463,808        1,588,087    
          Due  bank,  maturity  May 2005,  variable  interest at bank index rate                                      
               (8.50% at January 31,  1998),  monthly  installments  of $15,836,                                      
               secured by billboards                                                    1,000,000            --      
          Due  bank,  maturity February 2003,  variable interest at base lending                                      
               rate  (8.25%  at  January  31,  1998),  monthly  installments  of                                      
               $15,755, secured by billboards                                             784,327          902,136    
          Due  bank,  maturity  January  2000,  variable  interest at index rate                                      
               (8.50% at  January  31,  1998),  monthly  installments  of $6,883                                      
               secured by buildings and equipment                                         717,876          737,968    
          Due  bank, maturity January 2000, variable interest at index rate plus                                      
               .5 (9.00% at January 31, 1998),  monthly  installments of $8,614,                                      
               secured by buildings and equipment                                         810,571          843,049    
          Due  banks and other financing companies,  with maturity dates ranging                                      
               from 1998 to 2002. Most bear interest at adjustable rates ranging                                      
               from 8.25% to 9.75%,  with certain  fixed rate notes ranging from                                      
               8.00% to 10.25%.  Monthly payments totaling  $14,995.  Secured by                                      
               land, buildings, equipment, billboards, and inventories                    592,156        1,813,699    
                                                                                      ===========        =========    
                                                                                     

</TABLE>

                                                                     (Continued)

                                       38
<PAGE>


                                     BOWLIN
                      OUTDOOR ADVERTISING & TRAVEL CENTERS
                          INCORPORATED AND SUBSIDIARIES

                   Notes to Consolidated Financial Statements

<TABLE>
<S>                                                                                   <C>                <C>    
                                                                                          1998              1997
                                                                                          ----              ----
          Due  individuals,   various  payment  schedules  with  maturity  dates                                  
               ranging from 1998 to 2004,  including interest ranging from 8.00%                                  
               to 12.00%.  Monthly payments totaling  $12,792.  Secured by land,                                  
               buildings, and billboards                                              $   925,485          809,653
          Due  individuals,  maturity dates in 2008,  including imputed interest                                  
               at 8.50%, annual payments totaling $40,000; unsecured                      244,763            --      
                                                                                      -----------        ---------      
                                                                                        8,902,915        6,694,592
          Less current maturities                                                         779,179          576,186
                                                                                      -----------        ---------
                                                                                                                  
                                                                                      $ 8,123,736        6,118,406
                                                                                      ===========        =========

</TABLE>
                                                                                
     Future maturities of long-term debt are as follows:

               1999                            $   779,179                      
               2000                                983,819                      
               2001                              2,292,284                      
               2002                                852,554                      
               2003                                919,527                      
               Thereafter                        3,075,552                      
                                               -----------                      
                              Total            $ 8,902,915                      
                                               ===========                      
                                              
     On   February  5, 1996,  the  Company  entered  into a  consolidating  note
          agreement  with  a  financial  institution.  The  new  note  agreement
          consolidated  approximately  $1,700,000 of the Company's existing debt
          and provided  $1,000,000 of new debt. This debt was used primarily for
          the  expansion of the Company's  outdoor  advertising  operations  and
          improvements to existing travel centers.

(8)  Stockholders' Equity

     In   December  1996, the Company  completed an initial  public  offering of
          1,100,000 shares of common stock at $8.00 per share. Proceeds from the
          offering,  net of  underwriter  discounts  and  commissions  and other
          offering  expenses,  totaled  approximately  $7,300,000.  The  Company
          utilized a portion of the net proceeds of the initial public  offering
          to repay certain  indebtedness of the Company and plans to utilize the
          remaining  balance  for  general  corporate  purposes,  including  the
          acquisition or  development  of additional  travel centers and outdoor
          advertising operations.





                                                                     (Continued)

                                       39
<PAGE>


                                     BOWLIN
                      OUTDOOR ADVERTISING & TRAVEL CENTERS
                          INCORPORATED AND SUBSIDIARIES

                   Notes to Consolidated Financial Statements


     Concurrent with the closing of the  initial  public  offering,  the Company
          issued a  five-year  nonredeemable  option  to  purchase  up to 93,500
          shares of common  stock at an  exercise  price equal to 120 percent of
          the offering price, or $9.60 per share to the underwriter.  The option
          became  exercisable  in December  1997.  As of January 31,  1998,  the
          option has not been exercised.

     On   November 12,  1996,  the Company  entered  into an  agreement  with an
          outside  consultant  whereby 98,537 shares of outstanding common stock
          were  returned to the  Company  without  consideration,  and the stock
          certificates were canceled.  The shares had been issued in April 1996,
          in  exchange  for  services  rendered in  connection  with the initial
          public offering.

(9)  Stock Option Plan

     On   September  27,  1996,  the Company  adopted the 1996 Stock Option Plan
          (the Plan)  pursuant to which the  Company's  board of  directors  may
          grant stock options to officers and key employees. The Plan authorizes
          grants of options to purchase shares of authorized but unissued common
          stock up to an amount  equal to ten percent of issued and  outstanding
          shares of common stock (438,485 shares as of January 31, 1998).  Stock
          options are granted  with an exercise  price equal to the stock's fair
          market  value at the date of grant.  All stock  options  expire in ten
          years and vest,  and become fully  exercisable  as  determined  by the
          board at time of grant.

     On   September  27, 1996,  the board of  directors  of the Company  granted
          options to purchase an aggregate of 338,000  shares of common stock to
          62  employees  and  officers,  and  6,000  shares  to each of its four
          nonemployee  directors,  effective  as of the  closing of the  initial
          public  offering.  All of the options granted provide for a three-year
          vesting  period and have an exercise  price equal to or at 110 percent
          of the  initial  public  offering  price  of $8.00  (weighted  average
          exercise price of $8.22).

     At   January 31, 1998, there were 136,985  additional  shares available for
          grant  under the Plan.  The per share  weighted-average  fair value of
          stock options granted during 1997 was $3.03 on the date of grant using
          the   Black   Scholes   option-pricing   model   with  the   following
          weighted-average  assumptions:  expected  dividend  yield 0.0 percent,
          expected  volatility  of 30 percent,  risk-free  interest rate of 6.15
          percent, and an expected life of 5 years.






                                                                     (Continued)

                                       40
<PAGE>


                                     BOWLIN
                      OUTDOOR ADVERTISING & TRAVEL CENTERS
                          INCORPORATED AND SUBSIDIARIES

                   Notes to Consolidated Financial Statements


     The  Company  applies APB Opinion  No. 25 in  accounting  for its Plan and,
          accordingly,  no  compensation  cost has been recognized for its stock
          options in the  consolidated  financial  statements.  Had the  Company
          determined compensation cost based on the fair value at the grant date
          for its stock  options  under SFAS No. 123, the  Company's  net income
          would have been reduced to the pro forma amounts  indicated  below for
          the years ended January 31, 1998 and 1997:

                                                           1998           1997
                                                           ----           ----

               Net income             As reported      $ 1,069,188      905,209
                                      Pro forma            764,626      707,557
                                                       ===========      =======
                                                 
               Earnings per share     As reported              .24          .26
                                                       ===========      =======
                                      Pro forma                .17          .21
                                                       ===========      =======

     Pro  forma net  income  reflects  only  options  granted  in the year ended
          January 31, 1997.

     During the year ended January 31, 1998, no options were granted,  exercised
          or expired,  however,  60,500 options were  forfeited.  Thus,  301,500
          options are outstanding as of January 31, 1998.  During the year ended
          January 31, 1997, no options were exercised, forfeited or expired.

     At   January 31, 1998,  the range of exercise  prices and  weighted-average
          remaining  contractual  life of outstanding  options was $8.00 - $8.80
          and 8.88 years, respectively.

     At   January 31, 1998, 8,000 of the options granted are exercisable.

(10) Income Taxes

     Income taxes from  continuing  operations  consist of the following for the
          years ended January 31:

                                       Current      Deferred        Total
                                       -------      --------        -----
     Years ended January 31, 1998:  
          U.S. federal                $ 452,800      112,200       565,000
          State and local                90,700       22,500       113,200
                                      ---------      -------       -------
                                    
                                      $ 543,500      134,700       678,200
                                      =========      =======       =======
     Years ended January 31, 1997:  
          U.S. federal                $ 472,072       35,500       507,572
          State and local                88,800        7,100        95,900
                                      ---------      -------       -------
                                    
                                      $ 560,872       42,600       603,472
                                      =========      =======       =======
                                  
                                                                     (Continued)

                                       41
<PAGE>


                                     BOWLIN
                      OUTDOOR ADVERTISING & TRAVEL CENTERS
                          INCORPORATED AND SUBSIDIARIES

                   Notes to Consolidated Financial Statements


     Income tax expense  differed from the amounts computed by applying the U.S.
          federal income tax rate of 34 percent to pretax income from continuing
          operations as a result of the following factors:

                                                       January 31,              
                                               --------------------------       
                                                  1998              1997        
                                                  ----              ----        
          Computed "expected" tax              $ 594,112          512,951       
          State income taxes, net of                                           
               federal tax benefit                74,682           64,446       
          Other                                    9,406           26,075       
                                               ---------          -------       
                                                                               
                               Total           $ 678,200          603,472       
                                               =========          =======       
                                                    
     The  tax effects of  temporary  differences  that give rise to  significant
          portions of the deferred tax assets and deferred tax  liabilities  are
          as follows at January 31:

                                                         1998           1997    
                                                         ----           ----    
          Deferred tax assets:                                                  
             Compensated absences, principally 
                due to accrual for financial 
                reporting purposes                    $   24,824       17,258   
              Other                                       11,700       12,000   
                                                      ----------       ------   
                   Total gross deferred tax assets        36,524       29,258   
          Less valuation allowance                          -            -      
                   Net deferred tax assets                36,524       29,258   
                                                      ----------       ------   
                                                                                
          Deferred tax liabilities:                                             
             Property and equipment, principally 
                due to differences in depreciation      (211,824)     (67,712)  
             Other                                        (2,000)      (4,146)  
                                                      ----------       ------   
                   Total gross deferred liabilities     (213,824)     (71,858)  
                                                      ----------       ------   
                                                                                
                   Net deferred tax liability         $ (177,300)     (42,600)  
                                                      ==========       ======   
         
     There was no valuation allowance  for deferred tax assets as of February 1,
          1997 or 1996.  Based upon the level of historical  taxable  income and
          projections  for future  taxable  income over the periods in which the
          deferred  tax assets are  deductible,  management  believes it is more
          likely  than  not the  Company  will  realize  the  benefits  of these
          deductible differences.





                                                                     (Continued)

                                       42
<PAGE>


                                     BOWLIN
                      OUTDOOR ADVERTISING & TRAVEL CENTERS
                          INCORPORATED AND SUBSIDIARIES

                   Notes to Consolidated Financial Statements


(11) Profit Sharing Plan

     The  Company maintains a qualified defined contribution profit sharing plan
          that covers substantially all employees. The plan year end is December
          31. The elected  salary  reduction  is subject to limits as defined by
          the  Internal   Revenue   Code.   The  Company   provides  a  matching
          contribution and additional discretionary  contributions as determined
          by resolution of the board of directors. Legal and accounting expenses
          related to the plan are absorbed by the Company and were approximately
          $12,965  and  $15,745  for  fiscal  1998 and 1997,  respectively.  The
          Company's  contributions  to the profit  sharing  plan were $56,974 in
          fiscal 1998 and $49,520 in fiscal 1997.

(12) Commitments and Contingencies

     The  Company  leases  land at several of its  retail  operating  locations.
          Included in general and  administrative  expenses in the  accompanying
          consolidated  statements  of income is rental  expense  for these land
          leases of $306,283 and  $286,752 for the years ended  January 31, 1998
          and 1997, respectively.

     The  leasing  agreements for the various locations include 5-35 year leases
          with remaining lives on those leases ranging from  approximately  5-25
          years  at  January  31,  1998.  Renewal  options  vary,  with the most
          extensive  including three 5-year renewal options.  Contingent rentals
          are  generally  based on  percentages  of  specified  gross  receipts.
          Several  leases  include terms for  computation of rent expense as the
          greater of a percent of gross  receipts  or a percent of land value as
          defined by the lease.  In most cases,  the Company is responsible  for
          certain repairs and maintenance, insurance, property taxes or property
          tax increases, and utilities.

     Future minimum rental payments under these leases are as follows:

                1999                          $ 129,175                  
                2000                            110,600                  
                2001                             81,535                  
                2002                             60,600                  
                2003                             60,600                  
                Thereafter                      446,633                  
                                              ---------                  
                                                       
                              Total           $ 889,143                  
                                              =========                  
                                          




                                                                     (Continued)

                                       43
<PAGE>


                                     BOWLIN
                      OUTDOOR ADVERTISING & TRAVEL CENTERS
                          INCORPORATED AND SUBSIDIARIES

                   Notes to Consolidated Financial Statements


     The  Company has entered into various land  operating  leases for billboard
          space.  These leases  require  minimum  annual  rentals and range from
          terms of 1-5 years.  Rent  expense was  $753,926  and $519,314 for the
          years ended  January 31, 1998 and 1997,  respectively.  At January 31,
          1998 and 1997,  the Company had prepaid on these leases in the amounts
          of $347,612 and $290,882, respectively. See note 4 regarding billboard
          advertising space leased to others by the Company.

     Minimum future rental payments under these leases are as follows:

        Year ending January 31
        ----------------------
                1999                          $   836,136                       
                2000                              299,810                       
                2001                              220,854                       
                2002                              188,962                       
                2003                              157,268                       
                Thereafter                        237,186                       
                                              -----------                       
                                                            
                                              $ 1,940,216
                                              ===========
                          

(13) Related Party Transactions (See also notes 2 and 7)

     The  following interest transactions took place with related parties during
          the periods presented as follows:

                                                 1998          1997
                                                 ----          ----
               Interest income                 $  4,704        2,027
               Interest expense                   --          33,995
                                               ========       ======

     An individual who is  an officer  and stockholder in the Company is also an
          officer and  stockholder  in Stuckey's  Corporation  (Stuckey's).  The
          Company paid Stuckey's franchise fees for four stores in the amount of
          $35,690 and  $33,468  for  January  31,  1998 and 1997,  respectively.
          Franchise fees are included in general and administrative  expenses in
          the accompanying consolidated statements of income.







                                                                     (Continued)

                                       44
<PAGE>


                                     BOWLIN
                      OUTDOOR ADVERTISING & TRAVEL CENTERS
                          INCORPORATED AND SUBSIDIARIES

                   Notes to Consolidated Financial Statements


     During the year ended  January 31, 1998,  wholesale  gasoline  distribution
          sales  totaling  $916,733  were sold to a Stuckey's  franchise  travel
          center not owned by the  Company.  The  travel  center is owned by the
          daughter of an individual who is a stockholder in the Company.

(14) Industry Segment Information

     The  Company's major operations are in the retail sale of merchandise, food
          and gasoline to the traveling  public (travel center  operations)  and
          outdoor   advertising   operations.    Revenue,    operating   income,
          identifiable  assets,  depreciation  and  amortization,   and  capital
          expenditures  pertaining  to  the  industries  in  which  the  Company
          operates are presented below (in thousands of dollars) for each of the
          fiscal years ended January 31.

<TABLE>
<S>                                                       <C>          <C>           <C>        <C>         <C>  
                                                                                                Depre-
                                                                                                ciation
                                                                                     Identi-      and       Capital
                                                             Net       Operating     fiable     amorti-     expend-
                                                            sales       income       assets     zation      itures
                                                            -----       ------       ------     ------      ------
           1998:
                Travel center operations                  $ 22,303       1,586        9,525        369       1,760
                Outdoor advertising operations               4,856         926       11,023        660       5,227
                Corporate and other                          --           (512)       5,311        121          96
                                                          --------       -----       ------      -----       -----

                                                          $ 27,159       2,000       25,859      1,150       7,083
                                                          ========       =====       ======      =====       =====

           1997:
                Travel center operations                  $ 21,389       1,510        8,277        363       1,015
                Outdoor advertising operations               3,459         703        3,966        282         987
                Corporate and other                          --           (221)       9,600        135         147
                                                          --------       -----       ------      -----       -----

                                                          $ 24,848       1,992       21,843        780       2,149
                                                          ========       =====       ======      =====       =====

</TABLE>

     During 1998,  $916,733  and  $33,606  of net  sales and  operating  income,
          respectively,  related to wholesale  gasoline  distribution  sales are
          included in travel center operations.








                                                                     (Continued)

                                       45
<PAGE>


                                     BOWLIN
                      OUTDOOR ADVERTISING & TRAVEL CENTERS
                          INCORPORATED AND SUBSIDIARIES

                   Notes to Consolidated Financial Statements


(15) Acquisitions

     On April 1, 1997, the Company  acquired all of the  tangible and intangible
          assets and certain liabilities of the outdoor advertising  division of
          The McCarty Company (McCarty) known as Pony Panels for $4.2 million. A
          member of the Company's Board of Directors is the majority shareholder
          of the  McCarty  Company.  The  Company  paid  $1.7  million  from the
          proceeds of the initial public offering and financed $2.5 million with
          bank debt.  Pony Panels owns and  operates  approximately  750 8-sheet
          poster panels in the  Albuquerque,  New Mexico metro area. The Company
          also entered into a non-compete  agreement with the former  principals
          of  McCarty  for  a  period  of  five  years  from  the  date  of  the
          acquisition.   The  acquisition  was  accounted  for  as  a  purchase.
          Accordingly,  the results of Pony Panels operations have been combined
          with the Company's since the date of  acquisition.  The purchase price
          was  allocated to assets  acquired and  liabilities  assumed  based on
          their estimated fair values. The excess of the purchase price over the
          net assets acquired (goodwill) of $863,000 recorded in connection with
          the purchase will be amortized over the estimated benefit period of 15
          years.

     On April 26, 1997, the Company  purchased the  outdoor  advertising  assets
          of General  Outdoor  Advertising  (General) for $240,000 in cash.  The
          cash was  provided by the  proceeds of the  Company's  initial  public
          offering in December 1996. General owns and operates  approximately 56
          painted  bulletin  faces in the  Alamogordo,  New Mexico  market.  The
          acquisition was accounted for as a purchase.  Accordingly, the results
          of General's  operations  have been combined with the Company's  since
          the date of  acquisition.  The  purchase  price was  allocated  to the
          assets  acquired based on their  estimated fair values and no goodwill
          was recorded in connection with the purchase.

     On April 29, 1997, the Company  purchased the  outdoor  advertising  assets
          of Mesa  Outdoor  Advertising  (Mesa) for  $150,000 in cash and a note
          payable to the former  owner in the amount of  $275,000.  The cash was
          provided  from proceeds of the Company's  initial  public  offering in
          December 1996. Mesa owns and operates approximately 57 30-sheet poster
          faces in the  Farmington,  New  Mexico  market.  The  acquisition  was
          accounted  for as a  purchase.  Accordingly,  the  results  of  Mesa's
          operations  have been combined  with the  Company's  since the date of
          acquisition.  The purchase price was allocated to the assets  acquired
          based on their  estimated  fair values and no goodwill was recorded in
          connection with the purchase.

     On December  9,  1997,  the  Company  acquired  certain  assets  of  Sweezy
          Outdoor  Advertising  (Sweezy) for  $1,245,000,  of which $945,000 was
          paid at  closing  and  $300,000  was  placed  in escrow  payable  upon
          transfer of title on the outdoor  billboards  acquired to the Company.
          As of January 31, 1998, $100,000 of the escrow balance was outstanding
          and is included in accounts payable in the  accompanying  consolidated

                                                                     (Continued)

                                       46
<PAGE>


                                     BOWLIN
                      OUTDOOR ADVERTISING & TRAVEL CENTERS
                          INCORPORATED AND SUBSIDIARIES

                   Notes to Consolidated Financial Statements


          balance  sheet.  The Company  paid  $245,000  from the proceeds of the
          initial public offering and financed $1 million with bank debt. Sweezy
          owns and  operates  approximately  68  painted  bulletin  faces in the
          Killeen/Fort  Hood area of Texas. The acquisition was accounted for as
          a purchase.  Accordingly, the results of Sweezy's operations have been
          combined  with  the  Company's  since  the  date of  acquisition.  The
          purchase  price was  allocated to the assets  acquired  based on their
          estimated fair values and no goodwill was recorded in connection  with
          the purchase.

     In conjunction  with  the  Sweezy  acquisition,  the Company  entered  into
          non-compete  agreements with the former  principals of Sweezy.  One of
          the  principals  entered into an agreement  for a period of ten years,
          payable by the Company in ten annual installments of $40,000 beginning
          in January 1998.  The note payable,  discounted  for imputed  interest
          costs  computed at 8.5 percent,  is included in long-term  debt in the
          accompanying  consolidated  balance sheet.  Two  principals  were paid
          $5,000  each for a  non-compete  period  of one year  from the date of
          acquisition.

     The  following  unaudited  pro  forma  information  presents  the  combined
          results of  operations  for the years ended January 31, 1998 and 1997,
          as though the  acquisitions  of Pony Panels and Sweezy had occurred on
          February 1, 1996. The unaudited pro forma results do not purport to be
          indicative of what would have occurred had the  acquisitions  actually
          been made as of such date or of results which may occur in the future.


                                                          Year ended January 31
                                                          ---------------------
                                                            1998         1997
                                                            ----         ----
               Dollars in thousands, except per       
                  share amounts                                 (unaudited)
                                                   
               Net sales                                  $ 28,090      26,558
                                                          ========      ======
                                                   
               Net income                                  $ 1,009         869
                                                           =======         ===
                                                   
               Earnings per basic and diluted share          $ .23         .25
                                                             =====         ===

               
     Adjustments  made  in  arriving  at the  pro  forma  unaudited  results  of
          operations  include  increased  interest expense on acquisition  debt,
          depreciation  on fixed assets  acquired,  amortization of goodwill and
          related tax adjustments.

     The  effects of the  Company's  acquisitions  of the assets of General  and
          Mesa are not material to the  combined  results of  operations  of the
          Company for the years ended January 31, 1998 and 1997.



                                                                     (Continued)

                                       47
<PAGE>


                                     BOWLIN
                      OUTDOOR ADVERTISING & TRAVEL CENTERS
                          INCORPORATED AND SUBSIDIARIES

                   Notes to Consolidated Financial Statements


(16) Subsequent Events

     On February 1, 1998, the Company  acquired the  outdoor  advertising assets
          of Big-Tex Outdoor Advertising  (Big-Tex) for $1,559,000.  The Company
          paid  $559,000  from the proceeds of the initial  public  offering and
          financed  $1,000,000  with bank debt.  Big-Tex  owns and  operates 285
          poster and painted bulletin faces in the Brownwood,  Texas metro area.
          The Company also entered into a non-compete  agreement with the former
          principals  of Big-Tex  for a period of ten years from the date of the
          acquisition,  payable in ten annual  installments of $10,000 beginning
          in February 1999.

     The  acquisition  will be  accounted  for as a  purchase  in the year ended
          January 31,  1999.  The  purchase  price will be  allocated  to assets
          acquired  based on their  estimated  fair  values.  The  excess of the
          purchase price over the net assets acquired, if any, will be amortized
          over the estimated  period of benefit.  The purchase price  allocation
          will be  determined  during  the year  ending  January  31,  1999 when
          appraisals and other information become available.

     On March 3, 1998, the Company  acquired the  outdoor  advertising assets of
          Norwood  Outdoor,  Inc.  (Norwood)  for  $1,000,000.  The Company paid
          $350,000 from the proceeds of the initial public offering and financed
          $650,000 with bank debt.  Norwood owns and operates  approximately 140
          poster and painted bulletin faces in the Brady,  Texas metro area. The
          acquisition  will be  accounted  for as a purchase  in the year ending
          January 31,  1999.  The  purchase  price will be  allocated  to assets
          acquired  based on their  estimated  fair  values.  The  excess of the
          purchase price over the net assets acquired, if any, will be amortized
          over the estimated  period of benefit.  The purchase price  allocation
          will be  determined  during  the year  ending  January  31,  1999 when
          appraisals and other information become available.



                                       48
<PAGE>



ITEM 8.   CHANGES IN  AND  DISAGREEMENTS  WITH  ACCOUNTANTS  ON  ACCOUNTING  AND
          FINANCIAL DISCLOSURE

     None.

                                    PART III


ITEM 9.   DIRECTORS, EXECUTIVE OFFICERS, PROMOTERS AND CONTROL PERSONS;
          COMPLIANCE WITH SECTION 16(a) OF THE EXCHANGE ACT

     Information  concerning  the  Company's  current  Directors  and  executive
officers is set forth below.  A summary of the background and experience of each
of these individuals is set forth after the table.


Name                          Age    Position                       
- ----                          ---    --------                       
Michael L. Bowlin (1)(2)      55     Chairman of the Board, President and Chief 
                                     Executive Officer                          
C. Christopher Bess           51     Executive Vice President, Chief Operating  
                                     Officer and Director                       
William J. McCabe             47     Senior Vice President -Management          
                                     Information Systems                        
Anita J. Vachon               48     Senior Vice President - Travel Center      
                                     Operations                                 
Nina J. Pratz                 46     Senior Vice President, Chief Financial     
                                     Officer, Treasurer, Secretary, and Director
Michael Mons                  43     Senior Vice President-Bowlin Advertising   
                                     Services                                   
Robert L. Beckett (1)         72     Director                                   
Harold Van Tongeren (2)       74     Director                                   
Brian McCarty (2)             61     Director                                   
James A. Clark (1)            67     Director                                   
                              

(1) Member of Audit Committee
(2) Member of Compensation Committee

     Michael L. Bowlin. Mr. Bowlin has served as Chairman of the board and Chief
Executive  Officer of BOWLIN since 1991 and as President  since 1983. Mr. Bowlin
has been employed by BOWLIN since 1968. Mr. Bowlin's  father,  Claude M. Bowlin,
Sr.,  founded the  business in 1912.  Michael L.  Bowlin is the  immediate  past
Chairman  of the  Board for the OAAA and  serves  on the Board for the  American
Council of Highway Advertisers. Mr. Bowlin also serves as President and a member
of the Board of Directors of Stuckey's Incorporated,  a restaurant and specialty
store  franchisor  (including  specialty stores located at four of the Company's
travel centers); however, substantially all of Mr. Bowlin's professional time is
devoted to his duties at the Company.  Mr.  Bowlin holds a Bachelor's  degree in
Business Administration from Arizona State University.

                                       49
<PAGE>

     C.  Christopher  Bess. Mr. Bess has served as the Company's  Executive Vice
President  and Chief  Operating  Officer  since  1983.  Mr. Bess has served as a
member of the Company's Board of Directors since 1974.  During his 24 years with
the Company,  Mr. Bess has also served in such  capacities as internal  auditor,
Merchandiser for Travel Center Operations,  Travel Center Operations Manager and
as Development  Manager.  Mr. Bess is a certified public  accountant and holds a
Bachelor's degree in Business Administration from the University of New Mexico.

     William J.  McCabe.  Mr.  McCabe has served as the  Company's  Senior  Vice
President -Management  Information Systems since 1997 and as Assistant Secretary
since 1996.  Mr. McCabe  served as a member of the Board of Directors  from 1983
until August 1996.  Prior to 1997,  Mr. McCabe served as Senior Vice President -
Advertising  Services from 1993, Vice President of Outdoor  Operations from 1988
and as Vice  President  of  Accounting  from 1984 to 1987.  Mr.  McCabe has been
employed  by  BOWLIN  since  1976  in  such  additional  capacities  as a  Staff
accountant  and  Controller.  Mr.  McCabe holds a Bachelor's  degree in Business
Administration from New Mexico State University.

     Anita J.  Vachon.  Ms.  Vachon  has  served as the  Company's  Senior  Vice
President - Travel Center Operations since 1993 and was a member of the Board of
Directors from 1991 until August 1996.  Since 1982, Ms. Vachon has been employed
by the Company in such  positions  as staff  accountant,  Purchasing  Department
Manager and Vice  President of  Merchandising.  Ms. Vachon holds an  Associate's
degree in Accounting.

     Nina J. Pratz.  Ms. Pratz has served as the Company's Senior Vice President
- - Chief Financial Officer since 1997 and  Treasurer/Secretary  since 1977. Prior
to 1997,  Ms.  Pratz  served as Chief  Administrative  Officer  since  1988.  In
addition,  Ms. Pratz has served as a member of the Company's  Board of Directors
since 1976.  She has been  employed by the Company for over 20 years.  Ms. Pratz
holds a  Bachelor's  degree in  Business  Administration  from New Mexico  State
University.

     Michael Mons.  Mr. Mons has served as the company's  Senior Vice  President
for  Advertising  Services since  December of 1997.  Prior to December 1997, Mr.
Mons served as Sales Manager for the outdoor  division for three years. Mr. Mons
has over eleven years  experience  in the all facets of the outdoor  advertising
industry  with  emphasis in directing  the start up and growth phases of outdoor
plants. Mr. Mons holds a Bachelor's degree in Business  Administration  from the
University of Arizona.

     Harold Van  Tongeren.  Mr. Van Tongeren has served as a member of the Board
of Directors of BOWLIN since 1988.  Mr. Van Tongeren has also served as Chairman
of the Board of Directors and President of Herk and Associates, a representative
of domestic  gift and jewelry  wholesalers,  since 1952.  In  addition,  Mr. Van
Tongeren serves as a key contact to the Company regarding potential  acquisition
opportunities in the travel and tourism industry. Mr. Van Tongeren attended Hope
College and Dennison University.

     Robert  L.  Beckett.  Mr.  Beckett  has  served as a member of the Board of
Directors  of BOWLIN  since  1974.  Mr.  Beckett has also been  President  and a
Director of The Cooper  Agency,  Inc., a consumer loan  company,  since 1964. In
addition  to serving  as a Director  and  executive  officer of various  private
entities,  Mr.  Beckett  formerly  served  as Mayor of the City of  Deming,  New
Mexico.

     Brian  McCarty.  Mr. McCarty became a Director upon the closing of the IPO.
Mr.  McCarty has served since 1994 as Chairman of the Board and Chief  executive
Officer of Business Location Research,  a company specializing in the design and
development of advanced geographic  information systems.  From 1990 to 1993, Mr.
McCarty  served as  President  and Chief  Executive  Officer of Naegele  Outdoor
Advertising ("Naegele").  Prior to his employment at Naegele, Mr. McCarty served
as President of Ackerley  Communications,  a publicly  traded company engaged in

                                       50
<PAGE>

the  operation  of  outdoor  advertising,   radio  and  television  broadcasting
properties.  Mr.  McCarty  holds a  Bachelor's  degree in  Marketing  from Lewis
University.

     James A. Clark. Mr. Clark became a Director of the Company upon the closing
of the IPO. Mr. Clark is currently retired from full-time employment.  Mr. Clark
served as President  and Chief  Executive  Officer of First  Interstate  Bank of
Albuquerque  from 1985 to 1991.  Prior to 1991,  Mr.  Clark  served  in  several
capacities at various banking and financial services entities for over 25 years.
Mr. Clark holds a Certificate of Graduation from the Stonier  Graduate School of
Banking at Rutgers University.

COMPLIANCE WITH SECTION 16(a) OF THE EXCHANGE ACT

     Section 16(a) of the Securities Exchange Act of 1934 requires the Company's
officers  and  directors  and  persons  who own  more  than ten  percent  of the
Company's  Common Stock to file  reports of  ownership  and changes in ownership
with the Securities  and Exchange  Commission.  Officers,  directors and greater
than ten-percent  owners are required by the Securities and Exchange  Commission
regulations  to furnish the Company with copies of all Section  16(a) forms they
file.

     Based solely on the Company's  review of the copies of such forms  received
by it, the Company believes that, during the fiscal year ended January 31, 1998,
all filing requirements  applicable to its officers,  directors and greater than
ten-percent owners were complied with.


ITEM 10.  EXECUTIVE COMPENSATION


     The following table summarizes all compensation  paid during the last three
fiscal  years to the  Company's  Chief  Executive  Officer.  No other  executive
officer  received  total  annual  salary  and bonus in excess  of  $100,000  for
services rendered to the Company during fiscal 1998.


<TABLE>
<S>                         <C>   <C>       <C>     <C>         <C>         <C>          <C>   <C>
                                                                   Long Term Compensation
                                                                -----------------------------
                                       Annual Compensation        Awards         Payouts
                                  ----------------------------  ----------  -----------------
                                                       Other                Securities   LTIP
                                  Salary               Annual   Restricted  Underlying   Pay-  All Other
   Name and Principal               ($)     Bonus    Compensa-     Stock     Options/    outs  Compensa-
        Position            Year  (1),(2)   (2)($)    tion ($)    Awards    SARs (2)(#)  ($)   tion ($)
        --------            ----  -------   ------   ---------    ------    -----------  ----  ---------
Michael L. Bowlin           1998  136,000     --    14,535 (6)      --           --       --       --
  Chairman of the Board     1997   93,000     --    16,133 (5)      --         50,000     --       --
  President & CEO           1996   78,000  150,050  14,452 (4)      --           --       --       --

</TABLE>

(1)  Includes  amounts deferred at the election of the officer to be contributed
     to his 401(k) Profit Sharing Plan account

(2)  The Company  decided not to pay  discretionary  cash bonuses in fiscal 1997
     and to grant  stock  options to its  executive  offer in lieu  thereof.  In
     September  27, 1997 Mr.  Bowlin was  granted an option to  purchase  50,000
     shares of Common Stock under the 1996 Stock Option Plan.

                                       51
<PAGE>

(3)  On September 27, 1996, the Company entered into an employment contract with
     Mr.  Bowlin that  provides for an annual base salary of $195,000  effective
     February 1, 1997. See "Employment Contracts".

(4)  Includes (I) $5,487 of the Company's  discretionary  matching contributions
     allocated to Mr. Bowlin's  401(k) Profit Sharing Plan account,  (ii) $7,723
     for premiums on term life, auto and disability  insurance policies of which
     Mr..  Bowlin or his wife is the owner and (iii) $1,242 for Mr. Bowlin's use
     of a vehicle owned by the Company.


(5)  Includes (I) $4,750 of the Company's  discretionary  matching contributions
     allocated to Mr. Bowlin's 401(k) Profit Sharing Plan account,  (ii) $10,155
     for premiums on term life, auto and disability  insurance policies of which
     Mr..  Bowlin or his wife is the owner and (iii) $1,228 for Mr. Bowlin's use
     of a vehicle owned by the Company.

(6)  Includes (I) $2,901 of the Company's  discretionary  matching contributions
     allocated to Mr. Bowlin's 401(k) Profit Sharing Plan account,  (ii) $10,426
     for premiums on term life, auto and disability  insurance policies of which
     Mr..  Bowlin or his wife is the owner and (iii) $1,208 for Mr. Bowlin's use
     of a vehicle owned by the Company.

COMPENSATION OF DIRECTORS

     Directors  who are not  employees  of the Company  are  entitled to receive
$1,000 per each meeting of the Board of  Directors,  or any  committee  thereof,
attended plus reimbursement of reasonable expenses.  Non-employee Directors also
receive an option to purchase  6,000 shares of Common Stock upon their  election
to the Board of  Directors  and an annual  grant of 2,000 shares of Common Stock
during each year of service,  all under the  Company's  1996 Stock  Option Plan.
Directors  who are  employees  of the  Company  do not  receive  any  additional
compensation for such services.

EMPLOYMENT CONTRACTS

     On August 23, 1996, the Board of Directors approved  employment  agreements
with  Michael L. Bowlin for  services as  Chairman of the Board,  President  and
Chief Executive  Officer and with C.  Christopher Bess for services as Executive
Vice  president  and  Chief  Operating  Officer  (Messrs.  Bowlin  and  Bess are
sometimes  collectively referred to herein as the "Employee").  These agreements
provide for base annual salaries,  effective as of February 1, 1997, for Messrs.
Bowlin  and Bess of  $195,000  and  $145,000,  respectively,  subject  to annual
increases at the discretion of the Board of Directors, but at least equal to the
corresponding increase in the Consumer Price Index. In addition, the Employee is
entitled  to receive  bonuses at the  discretion  of the Board of  Directors  in
accordance with the Company's bonus plans in effect from time to time.

     Additional  details and other  information  regarding  the  agreements  are
discussed in documents previously filed with the commission and are incorporated
herein by reference.

     For the fiscal year ended January 31, 1998, in the interest of  maintaining
the  Company's  profitability  and  capital,  Messrs.  Bowlin and Bess agreed to
accept base annual salaries of $136,000 and $90,000, respectively.

                                       52
<PAGE>

PROFIT-SHARING 401(k) PLAN

     Under the Company's  401(k) plan,  effective  July 1, 1990, as amended (the
"401(k)  Plan"),   eligible  employees  may  direct  that  a  portion  of  their
compensation,  up to a legally  established  maximum, be withheld by the Company
and contributed to their account.  All 401(k) Plan contributions are placed in a
trust fund and invested by the 401(k) Plan's trustee. It is the Company's policy
that  all of the  401(k)  Plan  funds  be  invested  in a  single  fund  that is
identified by the Plan's trustee or  administrator.  The 401(k) Plan permits the
Company  to  make  discretionary  matching  contributions  in  an  amount  to be
determined  on an annual  basis by the  Company's  Board of  Directors.  Amounts
contributed to participant  accounts are generally not subject to federal income
tax until  distributed to the  participant and may not be withdrawn until death,
retirement or termination of employment.


1996 STOCK OPTION PLAN

     The Company's 1996 Stock Option Plan (the "1996 Plan") authorizes the Board
to grant  options to Directors  and  employees of the Company to purchase in the
aggregate  an amount of shares  of Common  Stock  equal to 10% of the  shares of
common Stock issued and outstanding from time to time.  Directors,  officers and
other  employees of the Company  who, in the opinion of the Board of  Directors,
are  responsible  for the  continued  growth and  development  and the financial
success of the company are eligible to be granted  options  under the 1996 Plan.
Options may be nonqualified options, incentive stock options, or any combination
of the  foregoing.  In  general,  options  granted  under  the 1996 Plan are not
transferable  and  expire  ten  years  after  the date of  grant.  The per share
exercise price of an incentive  stock option granted under the 1996 Plan may not
be less than the fair market  value of the Common Stock on the date of grant and
no options granted under the 1996 plan may have an exercise price per share less
than the initial  public  offering  price.  Incentive  stock options  granted to
persons who have voting control over 10% or more of the Company's  capital stock
are granted at 110% of the fair  market  value of the  underlying  shares on the
date of grant and expire  five years  after the date of grant.  No option may be
granted after August 23, 2006.

     The 1996  Plan  provides  the Board of  Directors  with the  discretion  to
determine when options granted  thereunder will become  exercisable.  Generally,
such options may be exercised  after a period of time  specified by the Board of
Directors  at any time  prior to  expiration,  so long as the  optionee  remains
employed by the Company.  No option granted under the 1996 Plan is  transferable
by the optionee other than by will or the laws of descent and distribution,  and
each  option is  exercisable  during the  lifetime of the  optionee  only by the
optionee.

     The following table  summarizes stock options granted during the last three
fiscal years to the Company's executive officers.


                                Individual Grants
                                -----------------
                                  Number  of   % of Total  
                                  Securities  Options/SARs 
                                  Underlying   Granted to  Exercise of  Expira-
    Name and Principal           Options/SARs Employees in  Base Price   tion 
         Position           Year  Granted(#)   Fiscal Year    ($/sh)     Date  
         --------           ----  ----------   -----------    ------     ---- 
Michael L. Bowlin           1998      --           --           --        --   
  Chairman of the Board     1997    50,000         15%        $8.80      2006 
  President & CEO           1996      --           --           --        --   
                                  

                                       53
<PAGE>
                                                                                
C. Christopher Bess         1998      --           --           --        --  
  Executive Vice President  1997    40,000         12%        $8.80      2006 
  Chief Operating Officer   1996      --           --           --        --  
                                                                              
Anita J. Vachon             1998      --           --           --        --  
  Senior Vice President -   1997    30,000          9%        $8.00      2006
  Travel Center Operations  1996      --           --           --        -- 
                                    
                                                                     

ITEM 11.  SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANGEMENT


     The  following  table sets forth,  as of January 31,  1998,  the number and
percentage of outstanding  shares of Common stock owned by (i) each Director and
Director-Nominee  of the  Company;  (ii)  the  Chief  Executive  Officer  of the
Company;  (iii) all Directors and executive  officers of the Company as a group;
and (iv) all persons  known by the Company to be the  beneficial  owners of more
than 5% of the outstanding shares of Common Stock.

NAME OF BENEFICIAL OWNER (1)     AMOUNT AND NATURE OF BENEFICIAL      PERCENT OF
                                 OWNERSHIP (2)                        CLASS (3)
                                                                
Michael L. Bowlin (4)                                  1,723,513           39.3%
                                                                
C. Christopher Bess (5)                                  508,081           11.6%
                                                                
Anita J. Vachon                                           42,200               *
                                                                
Nina J. Pratz                                            120,802            2.8%
                                                                
William J. McCabe                                         61,190            1.4%
                                                                
Michael Mons                                                 330               *
                                                                
Robert J. Beckett                                        123,646            2.8%
                                                                
Harold Van Tongeren (6)                                   44,099            1.0%
                                                                
Brian McCarty                                                --              --
                                                                
James A. Clark                                             2,000               *
                                                                
Monica A. Bowlin (7)                                   1,723,513           39.3%
                                                                
The Francis W. McClure                                          
and Evelyn Hope McClure                                         
Revocable Trust                                          403,124            9.2%
                                                                
All directors and executive                                     
officers as a group                                             
(10 persons) (4)(5)(6)(7)                              2,625,861           59.9%
                                 
- -----------------------------------------
*Less than 1.0%

                                       54
<PAGE>

(1)  All of the holders have an address at c/o the Company,  150  Louisiana  NE,
     Albuquerque, NM, 87108.
(2)  Unless  otherwise  noted and  subject to  community  property  laws,  where
     applicable,  the  persons  named in the table  above  have sole  voting and
     investment  power  with  respect  to all  shares of  common  stock as shown
     beneficially owned by them.
(3)  Number of shares  outstanding  excludes (i) 93,500 shares which are subject
     to the  Representative's  Option,  as  previously  described  in a document
     previously  filed with the Commission and (ii) 301,500 shares  reserved for
     issuance  upon the  exercise of options  granted by the  Company  under the
     Company's 1996 Stock Option Plan.
(4)  Includes  425,687 shares held by Mr.  Bowlin's wife and 171,332 shares held
     by each of three daughters. Mr. Bowlin disclaims beneficial ownership of an
     aggregate  of  342,664  of  such  shares,  which  are  held  by  two of his
     daughters.
(5)  Includes 73,006 shares held by Mr. Bess' wife and 19,623 shares held by Mr.
     Bess' minor daughter.
(6)  All of such 44,099  shares are held by Mr. Van  Tongeren  jointly  with his
     wife.
(7)  Includes  783,830 shares held by Mrs.  Bowlin's  husband and 171,332 shares
     held by each of three daughters. Mrs. Bowlin disclaims beneficial ownership
     of an  aggregate  of 342,664 of such  shares,  which are held by two of her
     daughters.





ITEM 12.  CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS                        
                                                                                
                                                                                
     Michael L. Bowlin is the  President and Chairman of the board of, and a 25%
stockholder in, Stuckey's Corporation ("Stuckey's"), a franchiser of restaurants
and  specialty  stores,  including  specialty  stores  located  at  four  of the
Company's  travel centers.  In fiscal year 1997,  aggregate  franchise and other
related fees paid by the company to Stuckey's equaled approximately $35,690.    
                                                                                
     Michael L. Bowlin and C.  Christopher  Bess each have  perpetual  five-year
employment  agreements  with the Company that provide for an annual base salary,
effective as of February 1, 1997, of $195,000 and $145,000, respectively, during
their terms of  employment,  as well as certain rights to  indemnification.  See
"EXECUTIVE COMPENSATION - Employment Contracts."                                
                                                                                
     On April 1,  1997,  the  Company  entered  into an  agreement  to  purchase
substantially  all of the assets and  certain  liabilities  of a division of The
McCarty  Companies  formally known as "Pony  Panels." The McCarty  Companies are
owned by a director of the Company,  Brian  McCarty.  The purchase  price of the
transaction was $4,200,000, and was financed from a portion of the proceeds from
the Company's IPO and bank debt.  Terms of the financing have been disclosed and
previously  filed with the SEC. See ITEM 1.  DESCRIPTION  OF BUSINESS  under the
heading "Recent Developments".                                                  
                                                                                
ITEM 13.  EXHIBITS AND REPORTS ON FORM 8-K                                      
                                                                                
(a)  Exhibits                                                                   
                                                                                
     The exhibits as indexed below are included as part of this Form 10-KSB.    
                                                                                
(b)  Reports on Form 8-K                                                        
                                                                                
     No reports were filed on Form 8-K during the three months ended January 31,
     1998.

                                       55
<PAGE>

                                INDEX TO EXHIBITS
                                -----------------
Exhibit                                                    Method
Number                Description                         of Filing
- ------                -----------                         ---------

  2.1    Purchase Agreement dated April 1, 1997  (Incorporated by reference;    
         between the Registrant and the McCarty  previously filed as Exhibit 2.1
         Company                                 to the Registrant's Report on
                                                 Form 8-K dated April 15, 1997)
                                                                                
  2.2    Purchase Agreement dated December 9,    (Incorporated by reference;    
         1997 between the Registrant and Sweezy  previously filed as Exhibit 2.2
         Outdoor Advertising, Inc.               to the Registrant's Report on
                                                 Form 10-QSB dated December 15, 
                                                 1997)                          
                                                                                
  2.3    Purchase Agreement dated February 1,    Filed herewith                 
         1998 between the Registrant and Big-                                   
         Tex Outdoor Advertising, Inc.                                          
                                                                                
  2.4    Purchase Agreement dated March 2, 1998  Filed herewith                 
         between the Registrant and Norwood                                     
         Outdoor, Inc.                                                          
                                                 
 10.43   Promissory Note, dated as of May 2,     (Incorporated by reference;    
         1997, payable by the Registrant to      previously filed as Exhibit    
         Norwest Bank in the aggregate amount    10.43 to the Registrant's      
         of $1,000,000                           Report on Form 10-QSB dated    
                                                 June 16, 1997)                 
                                                                                
                                                 
 10.44   Credit Agreement with First Security    (Incorporated by reference;    
         Bank, dated as of November 25, 1997,    previously filed as Exhibit 
         granting the Registrant funds in the    10.44 to the Registrant's
         aggregate principal amount of           Report on Form 10-QSB dated   
         $10,500,000                             December 15, 1997)
                                                                    
                                                 
 27      Financial Data Schedule                 Filed herewith 

                                   SIGNATURES

     In accordance  with Section 13 or 15(d) of the  Securities  Exchange Act of
1934,  the  registrant  caused  this  report to be  signed on its  behalf by the
undersigned, thereunto duly authorized.

                                                    BOWLIN Outdoor Advertising &
                                                    Travel Centers Incorporated

                                            By: /s/ MICHAEL L. BOWLIN
                                                --------------------------------
                                                Michael L. Bowlin, 
                                                Chairman of the Board, President
                                                and Chief Executive Officer

Date:     April 29, 1998

                                       56
<PAGE>

     In accordance  with the  Securities  Exchange Act of 1934,  this report has
been  signed  by the  following  persons  on behalf  of the  Company  and in the
capacities and on the dates indicated:

                        Signature                                  Date
                        ---------                                  ----


By: /s/ MICHAEL L. BOWLIN                                     April 29, 1998
    ------------------------------------------------------
     Michael L. Bowlin, Chairman of the Board, President, 
     CEO and Director (Principal Executive Officer)


By: /s/ C. CHRISTOPHER BESS                                   April 29, 1998
    ------------------------------------------------------
     C. Christopher Bess, Executive Vice President, Chief
       Operating Officer, and Director


By: /s/ NINA J. PRATZ                                         April 29, 1998
    ------------------------------------------------------
     Nina J. Pratz, Senior Vice President, Chief Financial
     Officer, Treasurer and Secretary, and Director


By: /s/ ROBERT L. BECKETT                                     April 29, 1998
    ------------------------------------------------------
     Robert L. Beckett, Director


By: /s/ JAMES A. CLARK                                        April 29, 1998
  --------------------------------------------------------
     James A. Clark, Director


By: /s/ BRIAN MCCARTY                                         April 29, 1998
    ------------------------------------------------------
     Brian McCarty, Director


By: /s/ HAROLD VAN TONGEREN                                   April 29, 1998
    ------------------------------------------------------
     Harold Van Tongeren, Director



                                       57
<PAGE>



                               PURCHASE AGREEMENT                         1/6/98

THIS  AGREEMENT  is hereby  made this,  January 6, 1998 by and  between  Big Tex
Outdoor  Advertising,  Inc., a Texas  corporation  ("Big Tex" or the "Company"),
Lawrence J. Link, individually, the sole shareholder of Big Tex ("Shareholder"),
and  Bowlin  Outdoor  Advertising  &  Travel  Centers  Incorporated,   a  Nevada
corporation ("Bowlin").

                              Purpose of Agreement

Bowlin  desires  to  purchase  and Big Tex  desires  to sell  all  tangible  and
intangible assets that comprise that portion of Big Tex's business known as "Big
Tex Outdoor Advertising,  Inc." Therefore,  in consideration of the premises and
of the mutual  representations,  warranties and covenants herein contained,  the
parties hereby agree as follows:

                              Terms and Conditions

Purchase Price

     The purchase  price shall be a total of  $1,500,000  paid in the  following
     manner:

          (a)  1,400,000 cash at closing

          (b)  $10,000  per year for the  duration  of ten  (10)  years  paid as
               consideration for the "Non-Competition Agreement" for Lawrence J.
               Link  specified in this  agreement  and attached as Exhibit B and
               incorporated for all purposes herein.  Annual distributions shall
               be made  beginning  February 1, 1999 and thereafter on February 1
               annually  thereafter  until  paid,  in  an  aggregate  amount  of
               $100,000.

     In addition to the amount  specified  above,  Bowlin will pay to Big Tex at
     closing:

          (a)  an amount  equal to the  amount of current  accounts  receivable,
               provided that Big Tex  guarantees the collection of such accounts
               receivable  within  ninety (90) days of  closing.  Big Tex hereby
               agrees to make  immediate  cash payment to Bowlin,  upon Bowlin's
               request,  of  the  amount  of any  such  account  receivable  not
               collected within ninety (90) days of closing;

          (b)  an amount equal to the amount of any prepaid  insurance,  leases,
               permits  and  taxes  as  specified  in  attached  Exhibit  E  and
               incorporated for all purposes herein

Notwithstanding  the foregoing,  in calculating  the amount to be paid by Bowlin
for the accounts  receivable at closing,  such amount shall be credited with and
reduced  by the amount of any  prepaid  revenues  received  by Big Tex as of the
closing and reduced by Bowlin's  prorated  share  (prorated by day as of Closing
date) of the current month's revenues billed in advance by Big Tex.

- --------
Initials
                                       1
<PAGE>

The purchase price, and payments noted above,  shall be the sole  considerations
paid by Bowlin under this agreement.

Date of Closing

               The parties contemplate that Closing shall take place on February
               1, 1998. If Closing does not occur by that date, it will occur as
               soon  thereafter  as Bowlin is able to complete its due diligence
               investigation.  The parties  agree that  Bowlin's  obligation  to
               complete this purchase is contingent upon Bowlin being satisfied,
               in its  sole  discretion,  that  all  representations  made to it
               concerning  Big  Tex's  assets  are  true;   that  the  financial
               condition,  books,  and  accounts of Big Tex are sound;  that the
               land  leases,   outdoor   advertising   permits  and  advertising
               contracts are of satisfactory  condition to Bowlin;  and that the
               value  of the  assets  being  transferred  is not  less  than the
               purchase  price.  Transfer of Assets to Bowlin,  and  Transfer of
               Funds to Lawrence J. Link shall take place on February 1, 1998.

Transfer of Assets

               At  closing,  Big Tex will  sell,  transfer,  assign,  convey and
               deliver  to  Bowlin  free  and  clear  of any  liens,  debts,  or
               encumbrances,  and Bowlin will purchase,  accept and acquire from
               Big Tex all of the  Assets  listed in Exhibit A and  Exhibit  A-1
               attached hereto and incorporated for all purposes herein.

               In  addition to the Assets  listed in Exhibit A and Exhibit  A-1,
               Big Tex will sell, transfer, assign, convey and deliver to Bowlin
               the  right to use the  names  "Big  Tex"  and  "Big  Tex  Outdoor
               Advertising,   Inc."  and  variants  of  those  names,  provided,
               however, that Shareholder shall continue to have the right to the
               use of his name,  Lawrence J. Link, and the names "Big Tex", "Big
               Tex Advertising, Inc." and variants thereof.

Instruments of Transfer

               (a)  Big Tex and Shareholder's  Deliveries.  At the closing,  Big
                    Tex shall deliver to Bowlin:

                    i.   A bill of sale  transferring  to  Bowlin  title  to the
                         Assets  as  provided  herein,  in  form  and  substance
                         acceptable to Bowlin;
                    ii.  A ten (10) year non-competition  agreement for Lawrence
                         J. Link (See attached Exhibit B);
                    iii. A ten  (10)  year  lease  agreement  pertinent  to  the
                         building  and premises  currently  occupied and used by
                         Big Tex for the operation of their outdoor  advertising
                         business (See attached Exhibit "C")

- --------
Initials
                                       2
<PAGE>

                    iv.  A land lease agreement  acceptable to Bowlin  pertinent
                         to signs located on land currently occupied,  used, and
                         owned by Big Tex  and/or  Lawrence  J. Link  personally
                         (See attached Exhibit D).
                    v.   Letter(s)  from Big Tex and  Shareholder  to the  Texas
                         Department of Transportation  regarding transfer of the
                         applicable outdoor advertising permits from Shareholder
                         to Bowlin in the form of attached Exhibit F;
                    vi.  Assignment of land lease  agreements  pertinent to sign
                         sites  located on property  owned by third parties (See
                         attached Exhibit G);
                    vii. Such other bills of sale,  titles and other instruments
                         of assignment,  transfer and conveyance as Bowlin shall
                         reasonably   request,   in   recordable   form,   where
                         appropriate,   and  properly  executed,  evidenced  and
                         notarized  where  appropriate  in such form as shall be
                         necessary or  appropriate  to vest in Bowlin good title
                         to the Assets.
                    viii.A   Corporate   resolution   signed   by  Big  Tex  and
                         Shareholder  authorizing  Lawrence  J.  Link  to act on
                         behalf of the corporation and sell assets thereof.

               (b)  Bowlin's Deliveries. At the closing, Bowlin shall deliver to
                    Big Tex:  i. A check for the cash  portion  of the  purchase
                    price  as  specified   herein;   ii.  Checks  in  an  amount
                    sufficient  to pay the net  amount  due for items  listed in
                    Exhibit E, and iii. A check  payable to the Big Tex  Outdoor
                    Advertising,  Inc. in the amount of $2,500 for the  transfer
                    of  Big-Tex's  outdoor  advertising  permits  (see  attached
                    Exhibit E).

               (c)  Other Transfer  Instruments.  Following the Closing,  at the
                    request  of  Bowlin,  Big  Tex  shall  deliver  any  further
                    Instruments  and  take  all  reasonable  action  as  may  be
                    necessary or  appropriate to vest in Bowlin all of Big Tex's
                    title to the assets.

No Assumption of Liabilities

               It is expressly  understood and agreed by the parties hereto that
               Bowlin assumes no debts,  liabilities (including tax liabilities)
               or  obligations   (contractual   or  otherwise)  of  Big  Tex  or
               Shareholder  or  any  other  debts,  liabilities  or  obligations
               related to the conduct of Big Tex's business.

Representations and Warranties

               Big Tex and Shareholder represent and warrant to Bowlin as of the
               date   hereof  and  on  the   closing   date  as   follows   (all
               representations and warranties being joint and several):

               (a)  Authority.   Big  Tex  has  the  legal  authority  to  sell,
                    transfer,  and deliver to Bowlin the tangible and intangible
                    assets   of  the   business   known  as  "Big  Tex   Outdoor
                    Advertising, Inc."

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Initials
                                       3
<PAGE>

               (b)  Title.  Big  Tex  has  good  and  marketable  title  to  all
                    properties, assets and leasehold estates, real and personal,
                    tangible and intangible,  to be transferred pursuant to this
                    Agreement subject to no mortgage,  pledge, lien, conditional
                    sales  agreement,   encumbrance  or  charge.   Big  Tex  and
                    Shareholder have good and marketable title, respectively, to
                    all real  property  to be leased to Bowlin  under a building
                    lease  pursuant to this  agreement,  subject to no mortgage,
                    lien,  encumbrance  or change  which  would  interfere  with
                    Bowlin's rights under such building lease.

               (c)  Insurance.  Big Tex has delivered to Bowlin a list, complete
                    in all material  respects as of the date of this  agreement,
                    of all insurance policies carried by Big Tex relating to the
                    assets  transferred  under this  Agreement.  Big Tex carries
                    insurance, which it believes to be adequate in character and
                    amount,   with   reputable   insurers   in  respect  of  its
                    properties, assets, and business and such insurance policies
                    are still in full force and  effect,  and shall be in effect
                    without interruption until closing has occurred.


               (d)  Violations,  Suits,  Claims,  etc. Big Tex is not in default
                    under any law or regulation, or under any order of any court
                    or  federal,   state,   municipal   or  other   governmental
                    department,    commission,    board,   bureau,   agency   or
                    instrumentality  wherever  located,  and  there  are  (1) no
                    claims,  actions,  suits or proceedings  instituted or filed
                    and (2) no claims actions,  suits or proceedings  threatened
                    presently  or  which  in the  future  may be  threatened  or
                    asserted  against or affecting  Big Tex at law or in equity,
                    or  before  or by any  federal,  state,  municipal  or other
                    governmental department,  commission,  board, bureau, agency
                    or  instrumentality  wherever located,  and (3) there are no
                    potential claims,  demands,  liens,  encumbrances,  or debts
                    with  regard to the assets that are the subject of this sale
                    or  that  may  create  for  Bowlin  any   environmental   or
                    regulatory liability.

               (e)  Tax Returns. Big Tex has filed all requisite federal,  state
                    and other tax returns due for all fiscal periods ended on or
                    before  the  date of this  agreement.  There  are no  claims
                    against  Big Tex for  federal,  state or other taxes for any
                    period  or  periods  to  and  including  the  date  of  this
                    agreement,  the amounts shown as provisions for taxes on the
                    financial  statements  of Big  Tex as of the  date  of  this
                    agreement delivered to Bowlin are sufficient for the payment
                    of all taxes of all kinds for all fiscal periods ended on or
                    before that date.

               (f)  Sole  Shareholder.  Shareholder  is the  sole  owner  of all
                    issued and outstanding capital stock of the Company,  and no
                    other  person  has any right to  acquire  shares of  capital
                    stock of the Company.

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Initials
                                       4
<PAGE>
               (g)  Organization,  Good Standing,  Power,  etc. Big Tex (a) is a
                    corporation  duly  organized,  validly  existing and in good
                    standing  under the laws of the State of Texas;  and (b) has
                    the requisite  power and authority to own, lease and operate
                    its  properties  and to carry on its  business as  currently
                    conducted.

               (h)  Authorizations and Enforceability. Big Tex has all requisite
                    power and  authority  to execute,  deliver and perform  this
                    Agreement and the other agreements and instruments delivered
                    pursuant   hereto  and  to   consummate   the   transactions
                    contemplated hereby. This Agreement and the other agreements
                    and instruments delivered pursuant hereto have been duly and
                    validly  authorized,  executed and  delivered by Big Tex and
                    constitutes  the valid and binding  obligations  of Big Tex,
                    fully enforceable in accordance with their terms.

               (i)  Effect of Agreement. The execution, delivery and performance
                    of  this  Agreement  by Big  Tex  and  Shareholder  and  the
                    consummation of the  transactions  contemplated  hereby will
                    not,  with or  without  the giving of notice or the lapse of
                    time,  or both:  (a) violate any material  provision of law,
                    statute, rule or regulation to which Company is subject; (b)
                    violate any  judgment,  order,  writ or decree of any court,
                    arbitrator or governmental  agency applicable to Company; or
                    (c) result in a material breach of or material conflict with
                    any term, covenant, condition or provision of, result in the
                    modification  or  termination  of,   constitute  a  material
                    default  under,  or result in the creation or imposition of,
                    any lien, security interest,  charge or encumbrance upon any
                    of the Assets  pursuant to any charter,  bylaw,  commitment,
                    contract or other agreement or instrument,  to which Company
                    is a party or by which any of its Assets is bound.

               (j)  Permits, Licenses, Compliance with Applicable Laws and Court
                    Orders.  Company  has  all  requisite  corporate  power  and
                    authority,  and  all  permits,  licenses  and  approvals  of
                    governmental and administrative  authorities,  to own, lease
                    and operate its  properties  and to carry on its business as
                    presently   conducted;   all  such  permits,   licenses  and
                    approvals material to the conduct of the business of Company
                    are in full  force  and  effect.  Company's  conduct  of its
                    business  does  not  materially   violate  or  infringe  any
                    applicable law, statute, ordinance or regulation. Company is
                    not  in  default  in  any  respect   under  any   executive,
                    legislative,  judicial,  administrative  or private (such as
                    arbitration) ruling, order, writ, injunction or decree.

               (k)  Financial Information. All financial information relating to
                    the Assets or the business and provided to Bowlin by Big Tex
                    have been  prepared  from the books and records of seller in
                    accordance with generally accepted accounting principles and
                    fairly and accurately present the financial condition of Big
                    Tex and the  business  relating to the Assets as of the date
                    of such information.

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                                       5
<PAGE>

               (l)  Absence  of   Undisclosed   Liabilities.   Big  Tex  has  no
                    liabilities other than those that are expressly disclosed in
                    the financial  information  provided to Bowlin.  Between the
                    date of this  Agreement  and the  Closing,  there will be no
                    material change in the financial position of Big Tex.

               (m)  Agreements, Plans, Arrangements, etc. Except as set forth in
                    Exhibit A or A-1  hereto,  Company is not a party to, nor is
                    Company or any of the Assets  bound or affected by, any oral
                    or written:

                    (1)  lease agreement  (whether as lessor or lessee) relating
                         to real or personal property;

                    (2)  license   agreement,   assignment  or  other   contract
                         (whether as licensor or licensee, assignor or assignee)
                         relating   to   trademarks,   trade   names,   patents,
                         copyrights (or applications therefor);

                    (3)  agreement with any business broker with respect to this
                         transaction;

                    (4)  agreement with any supplier,  distributor,  franchisor,
                         dealer, sales agent or representative;

                    (5)  joint venture or  partnership  agreement with any other
                         person;

                    (6)  agreement  with any bank,  factor,  finance  company or
                         similar   organization   regarding   the  financing  of
                         accounts receivable or other extensions of credit;

                    (7)  agreement  granting  any  lien,  security  interest  or
                         mortgage  on any Asset or other  property  of  Company,
                         including,  without limitation, any factoring agreement
                         for the assignment of accounts receivable;

                    (8)  agreement for the  Construction  or modification of any
                         Asset or leasehold interest of Company;

                    (9)  agreements   with   advertisers   for   lease  of  sign
                         structures;

                    (10) agreement with any employee, consultant, or independent
                         contractor providing personal services to Company.

               (n)  Acquisition Agreements.  There are no agreements relating to
                    the acquisition of the stock,  business or Assets of Company
                    to which Company is a party, other than this Agreement.

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Initials
                                       6
<PAGE>

               (o)  Status of Real Property. Neither Company nor Shareholder has
                    received  any notice of  noncompliance  with respect to real
                    property on which any of the Assets are  located  (the "Real
                    Property")  with  any  applicable  statutes,   laws,  codes,
                    ordinances,  regulations or  requirements  relating to fire,
                    safety,  health or  environmental  matters or  noncompliance
                    with any covenants,  conditions and restrictions (whether or
                    not of  record)  or  local,  municipal,  regional,  state or
                    federal   requirements  or  regulations.   To  the  best  of
                    Company's  and  Shareholder's  knowledge,  there has been no
                    release or  discharge  on or under the Real  Property by the
                    Company of any toxic or  hazardous  substance,  material  or
                    waste which is or has been regulated by any  governmental or
                    quasi-governmental  authority  or is or has been  listed  as
                    toxic or  hazardous  under any  applicable  local,  state or
                    federal law. To the best of the Company's and  Shareholder's
                    knowledge,  there  are no  subsurface  or  other  conditions
                    related  to  toxic or  hazardous  waste  affecting  the Real
                    Property or any portion or component thereof,  and there are
                    no underground storage tanks located on the Real Property.

               (p)  Defects.   To  the  best  of  Company's  and   Shareholder's
                    knowledge, there are no structural or operational defects in
                    any of the Assets.

               (q)  Leases  Current.  All  obligations  of the Company under all
                    existing  lease   agreements  which  are  required  by  such
                    agreements  to have  been  performed  by  Company  have been
                    fulfilled  by the  Company,  including  the  payment  by the
                    Company of all lease  payments  due and payable  through the
                    date hereof.

Bowlin  represents and warrants to Big Tex and Shareholder as of the date hereof
and the Closing date as follows:

               (a)  Organization.  Bowlin  is  a  validly  existing  corporation
                    organized  under the laws of the State of Nevada and has all
                    requisite  corporate power and authority to own, operate and
                    lease its properties and assets.  

               (b)  Authority.  Bowlin has full corporate  power,  authority and
                    legal  rights to execute  and  deliver,  and to perform  its
                    obligations   under  this  Agreement,   and  has  taken  all
                    necessary action to authorize the purchase  hereunder on the
                    terms and  conditions of this Agreement and to authorize the
                    execution,  delivery and performance of this Agreement. This
                    Agreement has been duly executed by Bowlin,  and constitutes
                    a legal,  valid and binding obligation of Bowlin enforceable
                    in  accordance   with  its  terms.   

               (c)  Compliance with Instruments,  Consents,  Adverse Agreements.
                    Neither the execution and delivery of this Agreement nor the
                    consummation of the  transactions  contemplated  hereby will
                    conflict  with or result in any violation of or constitute a
                    default under the articles of  incorporation  or the by-laws
                    of Bowlin, or any Law, Instrument, lien or other Contract by
                    which  Bowlin is bound.  Bowlin is not a party or subject to
                    any Contract,  or subject to any article or other  corporate
                    restriction or any Law which materially and adversely affect
                    the business  operation,  prospects,  properties,  assets or
                    condition,   financial   or   otherwise,   of  Bowlin.   

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Initials
                                       7
<PAGE>

               (d)  Litigation.   There  is  no  suit,   action  or  litigation,
                    administrative,   arbitration,   or  other   proceeding   or
                    governmental  investigation  pending or, to the knowledge of
                    Bowlin,   threatened  which  might,   severally  or  in  the
                    aggregate  materially  and  adversely  affect the  financial
                    condition  or  prospects  of Bowlin or  Bowlin's  ability to
                    acquire the Assets as contemplated  by this  Agreement.  

               (e)  Brokers. All negotiations  relative to the Agreement and the
                    transactions  contemplated  hereby  have been  carried on by
                    Bowlin is such manner without giving rise to any valid claim
                    against Big Tex for a finder's fee, brokerage  commission or
                    other like payment.

Covenants

     Between the date of this agreement and the closing date:

          (a)  Big Tex's officers will cause Big Tex to:

               (1)  Carry on its outdoor  advertising  business in substantially
                    the same manner as it has  heretofore  and not introduce any
                    material new method of management, operation or accounting;

               (2)  Maintain their  properties and facilities in as good working
                    order and  condition as at present,  ordinary  wear and tear
                    excepted;

               (3)  Perform all material  obligations under agreements  relating
                    to or affecting its assets, properties and rights;

               (4)  Keep in full force and effect present insurance  policies or
                    other comparable insurance coverage; and

               (5)  Use its best  efforts to maintain  and  preserve  its assets
                    intact,  retain  its  present  employees  and  maintain  its
                    relationships  with  suppliers,  customers and others having
                    business relations with it.

          (b)  Big Tex's  officers  will not  permit Big Tex  without  the prior
               written consent of Bowlin to:

               (1)  Enter into any contract or  commitment  or incur or agree to
                    incur any liability or make any capital  expenditures except
                    in the normal course of business;

               (2)  Create,  assume or permit to exist any  mortgage,  pledge or
                    other  lien or  encumbrance  upon any  assets or  properties
                    transferred  under  this  agreement,  whether  now  owned or
                    hereafter acquired; or

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Initials
                                       8
<PAGE>

               (3)  Sell, assign,  lease or otherwise transfer or dispose of any
                    property or equipment  subject to this  agreement  except in
                    the normal course of business.

Competition

     Simultaneously with the execution of this Agreement,  Lawrence J. Link will
     execute and deliver to Bowlin a  Non-Competition  Agreement in the form and
     on the terms as set forth in Exhibit B attached hereto and  incorporated by
     reference herein for all purposes.

Conditions to Bowlin's Obligations

     The obligations of Bowlin hereunder are subject to the  fulfillment,  at or
     prior to the Closing,  of each of the following  conditions,  any or all of
     which may be waived in writing by Bowlin, in its sole discretion:

     (a)  Accuracy   of   Representations   and   Warranties.    Each   of   the
          representations and warranties of Big Tex and Shareholder contained in
          this  Agreement  shall be true on and as of the Closing  Date with the
          same force and effect as though  made on and as of the  Closing  Date,
          except as affected by transactions contemplated hereby.

     (b)  Performance  of Covenants.  Big Tex shall have  performed and complied
          with all  covenants,  obligations  and  agreements  to be performed or
          complied  with by it on or before the  Closing  Date  pursuant to this
          Agreement.

     (c)  No  Litigation  or  Claims.  No  claim,  action,   suit,   proceeding,
          arbitration,  investigation  or hearing or notice of hearing  shall be
          pending or threatened  against or affecting  Big Tex which:  (a) might
          foreseeably result, or has resulted,  either in an action to enjoin or
          prevent or delay the consummation of the transactions  contemplated by
          this  Agreement  or in  such  an  injunction;  or  (b)  could,  in the
          determination  of Bowlin,  have an adverse  effect on the assets to be
          transferred hereunder.

     (d)  No  Violations.  No material  violation of Big Tex shall exist,  or be
          alleged by any governmental  authority to exist, of any law,  statute,
          ordinance or  regulation,  the  enforcement  of which would  adversely
          affect the financial condition,  results of operations,  properties or
          business of Big Tex.

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Initials
                                       9
<PAGE>

     (e)  Consents and  Assignments.  Big Tex shall have delivered to Bowlin all
          consents and assignments of all persons and entities necessary for the
          performance  of  the  transactions  contemplated  by  this  Agreement,
          including the transfer of all assets and the assignment of leases, and
          Big Tex shall have  obtained  the  consents of: any lender to Big Tex,
          or, in the alternative,  the release of all liens held by such lender,
          with  respect to the sale and  transfer of the  assets;  and any other
          consents of third parties deemed necessary or appropriate by Bowlin.

     (f)  Certificate.  Bowlin shall have received a  certificate  signed by Big
          Tex and Shareholder,  dated the Closing Date, satisfactory in form and
          substance to Bowlin and its counsel,  certifying as to the fulfillment
          of the conditions specified above.

     (g)  Satisfactory Completion of Due Diligence. Bowlin shall be satisfied in
          its sole  discretion with the content of the final Exhibits hereto and
          other related  documents for closing and shall  otherwise be satisfied
          in its sole discretion  with the results of its due diligence  review,
          including the right to terminate this agreement with no penalty in the
          event  that  the  land  leases,   outdoor   advertising   permits  and
          advertising contracts are not of satisfactory condition to Bowlin.

Indemnification

     (a)  Indemnification  of  Bowlin  by Big Tex and  Shareholder.  Big Tex and
          Shareholder,  jointly  and  severally,  agree  to  indemnify  and hold
          harmless  Bowlin  and any  person  claiming  by or  through  it or its
          successors  and  assigns  from,  against and in respect of any and all
          losses, claims, and liabilities incurred by or asserted against Bowlin
          or its  successors  or  assigns in  connection  with any breach of any
          representation or warranty of Big Tex or Shareholder;

          (i)  any  breach  of any  representation  or  warranty  of Big  Tex or
               Shareholder;
          (ii) any  breach  of any  covenant  or  agreement  made  by Big Tex or
               Shareholder in this Agreement;
          (iii)any  liability,  debt  or  obligation  of Big  Tex or  lien  or
               encumbrance on the Assets or
          (iv) any claim arising out of the use, sale or operation of the Assets
               by Big Tex or Shareholder and/or the operation of the business of
               Big Tex or Shareholder prior to the Closing.

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Initials
                                       10
<PAGE>

     (b)  Indemnification of Big Tex and Shareholder by Bowlin. Bowlin agrees to
          indemnify  and hold  harmless Big Tex and  Shareholder  and any person
          claiming by or through it or its successors and assigns from,  against
          and in respect of any and all losses, claims, and liabilities incurred
          by or asserted  against Big Tex or  Shareholder  or its  successors or
          assigns in connection with:

          (i)  any breach of any representation or warranty of Bowlin;  
          (ii) any breach of any  covenant or  agreement  made by Bowlin in this
               Agreement; 
          (iii)any act or omission of Bowlin after  Closing,  and 
          (iv) any claim arising out of the use, sale or operation of the Assets
               by Bowlin  and/or the  operation  of the business by Bowlin after
               Closing.

     (c)  IF THE EVENT GIVING RISE TO SUCH INDEMNIFICATION OBLIGATION ARISES OUT
          OT THE JOINT OR CONCURRENT  NEGLIGENCE OF THE PERSON TO BE INDEMNIFIED
          AND THE  INDEMNIFYING  PARTY,  THE PERSON TO BE  INDEMNIFIED  SHALL BE
          INDEMNIFIED TO THE EXTENT THAT THE INDEMNITOR'S NEGLIGENCE CAUSED SUCH
          EVENT. IT IS THE INTENT OF THE PARTIES THAT BUYER SHALL BE ENTITLED TO
          COMPARATIVE INDEMNIFICAITON.

Taxes

     Real Estate and personal property taxes, if any, assessed or to be assessed
     for the current calendar or fiscal year, regardless of when payable,  shall
     be prorated between Bowlin and Big Tex as of the closing date.

Risk of Loss

     The risk of loss or  destruction  of or  damage to the  assets  transferred
     hereunder,  including inventory, fixtures, equipment and real property from
     any cause whatsoever at all times on or subsequent to the execution of this
     document but before closing shall be borne by Big Tex.

Bowlin's Remedies

     Bowlin  shall  be  entitled,  without  limitation,  to all  incidental  and
     consequential   damages   resulting  from  a  breach  of  any  warranty  or
     representation or covenant of Big Tex or Shareholder made herein including,
     but not limited to, all costs of litigation incurred,  including reasonable
     attorney's fees.

Arbitration Dispute Resolution

     (a)  In the event of any dispute arising from this  Agreement,  the Parties
          agree to attempt a solution through non-binding mediation conducted by

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Initials
                                       11
<PAGE>

          a mutually agreed mediator.  While this mediation shall be non-binding
          in all  respects  (except  agreements  in  settlement  of the  dispute
          negotiated by the Parties), each Party agrees that:

          (i)  it shall appear when directed by the mediator,  be fully prepared
               to work towards a resolution of the dispute,  and  participate in
               good faith in the mediation  towards a resolution of all disputed
               issues or concerns, and
      
          (ii) the  duty  to  mediate  in  good  faith  shall  be   specifically
               enforceable by the courts of Texas.

     (b)  Any questions, claims, disputes, or litigation arising from or related
          to this  Agreement  are  governed  by the  laws of the  state of Texas
          without regard to the principles of conflicts of the law.

     (c)  The Parties  agree that Texas has a substantial  relationship  to this
          transaction,  and that this  Agreement is  performable in Brown Count,
          Texas.  Each Party  consents  to personal  jurisdiction  in the courts
          thereof,  and any  action  or suit  arising  from or  related  to this
          Agreement shall only be brought by the Parties in any federal or state
          court  with   appropriate   jurisdiction   over  the  subject   matter
          established  or sitting in the state of Texas located in Brown County,
          Texas.

Miscellaneous

     (a)  Expenses.  Except as  otherwise  provided  herein,  whether or not the
          transactions  contemplated  by this  Agreement are  consummated,  each
          party  hereto  shall pay its own expenses and the fees and expenses of
          its counsel and  accountants  and other experts.  Furthermore,  Bowlin
          shall be responsible  for payment to the business  broker  retained by
          it.

     (b)  Expenses.  The representations,  warranties,  covenants and agreements
          set forth in this  Agreement and any other written  representation  in
          any ancillary document shall survive the Closing.

     (c)  Waivers.  The waiver by any party hereto of a breach of any  provision
          of this Agreement shall not operate or be construed as a waiver of any
          subsequent breach.

     (d)  Binding  Effect;  Benefits.  This Agreement  shall be binding upon and
          inure to the  benefit  of the  parties  hereto  and  their  respective
          successors and assigns.

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Initials
                                       12
<PAGE>

     (e)  Notices. All notices, requests, demands and other communications which
          are  required to be or may be given under this  Agreement  shall be in
          writing and shall be deemed to have been duly given when  delivered in
          person or  transmitted  by fax or five (5) days  after  deposit in the
          U.S.  mails by  certified  or  registered  first class  mail,  postage
          prepaid, return receipt requested,  addressed to the party to whom the
          same is so given or made.

          if to Big Tex or Shareholder to:

          Lawrence J. Link 
          3001 Green Meadows Rd. 
          Granbury, TX  76049

          if to Bowlin to:

          Bowlin Outdoor Advertising and Travel Centers Incorporated
          150 Louisiana Blvd. N.E.
          Albuquerque, New Mexico 87108
          Attention:  Michael L. Bowlin, President

          or to such other  address or Fax Number as any party may  designate by
          giving notice to the other parties hereto.

     (f)  Further  Assurances.  The Company and Shareholder  shall, from time to
          time at or after the  Closing,  at the request of Bowlin,  and without
          further consideration,  execute and deliver such other instruments and
          take such other actions as may be required to confer to Bowlin and its
          assignees the benefits contemplated by this Agreement.

     (g)  Entire Agreement.  This document contains the entire agreement between
          the parties and supersedes all prior  agreements  between the parties,
          if any, written or oral, with respect to the subject matter thereof.


AGREED and ACCEPTED:

BOWLIN OUTDOOR ADVERTISING & TRAVEL CENTERS INCORPORATED


By:
   ------------------------------------
   C. C. Bess, Executive Vice President


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                                       13
<PAGE>

BIG TEX OUTDOOR ADVERTISING, INC.


By:
   ------------------------------------
       Lawrence J. Link, President


By:
   ------------------------------------
      Lawrence J. Link, Individually



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                                       14
<PAGE>


                         Acknowledgment for Corporations

STATE OF TEXAS                 )
                               ) ss.
COUNTY OF [                  ] )
          
     The  foregoing  instrument  was  acknowledged  before  me  this [  ] day of
[                 ], 199[ ],  by C. C. Bess,  Executive Vice President of BOWLIN
Outdoor  Advertising & Travel Centers  Incorporated,  a Nevada  Corporation,  on
behalf of the corporation.

                                               ---------------------------------
                                                         Notary Public         
My commission expires:

- ----------------------



                         Acknowledgment for Corporations

STATE OF TEXAS                 )
                               ) ss.
COUNTY OF [                  ] )

     The  foregoing  instrument  was  acknowledged  before  me  this [  ] day of
[                ],  199[ ] by  Lawrence J. Link,  President  of Big Tex Outdoor
Advertising, Inc., a Texas Corporation, on behalf of the corporation.

                                               ---------------------------------
                                                         Notary Public
My commission expires:

- ----------------------



                          Acknowledgment for Individual

STATE OF TEXAS                 )
                               ) ss.
COUNTY OF [                  ] )

     The  foregoing  instrument  was  acknowledged  before  me  this [  ] day of
[                ], 199[ ] by Lawrence J. Link, Individually.

                                               ---------------------------------
                                                         Notary Public
My commission expires:

- ----------------------


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Initials

<PAGE>


                         ADDENDUM TO PURCHASE AGREEMENT
                                     between
                            Lawrence W. Link, Seller
                                       And
          BOWLIN Outdoor Advertising & Travel Centers, Inc., Purchaser

It is distinctly  understood  that in the event Lawrence W. Link ("Link") should
contemplate the sale,  transfer,  or other disposition of his ownership position
and interest in Big Tex Advertising,  Inc. of Granbury,  Texas ("Big Tex"), that
BOWLIN Outdoor Advertising and Travel Centers  Incorporated  ("Bowlin") shall be
given the second option to purchased said ownership position and interest in Big
Tex. First option to purchase Link's ownership  position and interest in Big Tex
has been granted to another owner of Big Tex.

Bowlin shall have 30 days to respond in a definitive written manner to Link upon
Bolwin's receipt or written notice to Bowlin that Link's ownership  position and
interest in Big Tex is for sale.  Included in the written notice shall be a full
disclosure  of the assets and  financial  condition  of Big Tex  involved in the
sale, as well as the financial and physical participation of Link in Big Tex. In
the event that Bowlin should  reject the purchase of the ownership  position and
interest based on the sale price,  terms and conditions set by Link,  Link shall
not offer,  sell,  transfer or otherwise  dispose of his ownership  position and
interest in Big Tex to any other party unless it is for a sale price,  terms and
conditions identical to that offered to Bowlin.

Agreed and Accepted:



- --------------------------------------                --------------------------
Lawrence J. Link                                      Date




- --------------------------------------                --------------------------
C. Bess, Executive Vice President                     Date
BOWLIN Outdoor Advertising &
Travel Centers, Inc.






- --------
Initials




                            ASSET PURCHASE AGREEMENT

     This Asset Purchase Agreement (this "Agreement") is entered into as of this
February 27, 1998 by and among BOWLIN OUTDOOR ADVERTISING & TRAVEL CENTERS INC.,
a Nevada  corporation  (the  "Purchaser")  and NORWOOD  OUTDOOR,  INC.,  a Texas
corporation (the "Company").

     Purchaser desires to purchase from the Company,  and the Company desires to
sell to the Purchaser, those certain assets of the Company hereinafter described
upon the  terms  and  conditions  set  forth  herein.  In  consideration  of the
respective  agreements  contained  herein,  the parties  hereto  hereby agree as
follows:

                                    ARTICLE I
                TRANSFER OF ASSETS AND ASSUMPTION OF OBLIGATIONS

     1.1 Transfer of Assets; Assumption of Obligations

     A. Transfer of Assets. For purposes of this Agreement,  the term "Business"
shall be  defined  to mean the  Company's  current  business  of  providing  and
marketing  outdoor display  advertising on signs and billboards that are located
within  Texas  counties  more fully  described  on Exhibit C (the  "Territory").
Subject to the terms and  conditions  set forth in this  Agreement,  the Company
agrees to sell, convey,  transfer,  assign and deliver to the Purchaser, and the
Purchaser agrees to purchase from the Company on the Closing Date, the following
(such assets to be referred to herein as the "Assets"):

          1. The outdoor advertising display structures and faces (together with
     all  ladders,   walks,   trim,   lighting  equipment  and  other  installed
     accessories) owned or leased by the Company (the "Sign Structures") erected
     on land within the Territory and all other tangible  personal  property and
     assets more fully described on Exhibit A (collectively, the Sign Structures
     and such other tangible  property and assets are herein  referred to as the
     "Tangible Property");

          2. Subject to Section 1.1B herein,  all of Company's right,  title and
     interest in and to contracts for outdoor display advertising, to the extent
     performable  on the  Closing  Date by  posting  or  other  display  on Sign
     Structures  erected on locations  within the Territory  (collectively,  the
     "Advertising Contracts"); and

          3. Subject to Section 1.1B herein,  all of the Company's right,  title
     and interest and to all  agreements  for the erection  and/or  placement of
     Sign Structures at locations within the Territory (the "Site  Agreements"),
     such locations being those listed on Exhibit A1 ("the Locations");


                                       1
<PAGE>


          4. Subject to Section 1.1B herein, the leases,  subleases,  contracts,
     contract rights and agreements  (other than Advertising  Contracts and Site
     Agreements) more fully described on Exhibit A2 (the "Other Contracts"); and


          5. All   franchises,    approvals,    permits,    licenses,    orders,
     registrations,  certificates,  variances,  and similar rights obtained from
     governments and governmental agencies required or necessary for the conduct
     of the  Business  in  the  Territory,  to the  extent  they  relate  to the
     operation  of the  Business  within the  Territory  and are  assignable  or
     transferrable by the Company to Purchaser (the "Licenses"). Attached hereto
     as Exhibit A3 is a list of all  Licenses and other  franchises,  approvals,
     permits,  etc. obtained from governments and governmental agencies that are
     required or necessary to the operation of the Business in the Territory.

     As used in this  Agreement,  the term  "Contracts"  shall mean and include,
collectively,  the Advertising  Contracts,  the Site  Agreements,  and the Other
Contracts. Notwithstanding anything to the contrary contained herein, the Assets
do not include any of the following: (i) all liabilities,  obligations, payables
or debts of any nature  whatsoever of the Company not  specifically  included in
the definition of the Assumed Liabilities  pursuant to Section 1.1B hereof; (ii)
any right or  interest  in any Plan as defined in Section  2.15,  including  any
trust  created  thereunder;   (iii)  any  cash,  cash  equivalents,   marketable
securities or investment  securities owned by the Company;  (iv) any receivables
(except prepaids),  accounts,  accounts  receivable,  notes, notes receivable or
other  evidence of indebtness  or  obligation  for the payment of money to or in
favor of the Company  existing on the Closing Date; (v) the Company's  name, any
assumed name, or any logo mark,  slogan,  or other  identifying  feature (except
Purchaser will be allowed 6 months from the Closing Date to replace  imprints on
Sign Structures bearing the Company's name with imprints containing  Purchaser's
name; and (vi) any of the tangible  personal or other property and assets listed
on Exhibit A4 hereto (the "Excluded Assets").

     B.  Assumption of  Obligations.  Subject to the exceptions an exclusions of
this Section 1.1B, the Purchaser  agrees that on the Closing Date, the Purchaser
will assume and agree to perform and pay when due:

          1. All unperformed  and  unfulfilled  obligations of the Company under
     the  Advertising  Contracts  for which the Company is not in default on the
     Closing Date;

          2. All  obligations  of the Company  under the Site  Agreements to the
     extent  performance  thereof is not warranted by the Company  hereunder and
     all  liabilities  arising out of or resulting  from any Location  Claim (as
     defined in Section 2.3 hereof);

          3. All unperformed  and  unfulfilled  obligations of the Company under
     the Other  Contracts for which the Company is not in default on the Closing
     Date; and

                                       2
<PAGE>

          4. The obligations  imposed upon holders of the Licenses for which the
     Company is not in default on the Closing Date; and

          5. The  obligations  and  liabilities  of the  Company  described  and
     referred  to on Exhibit B attached  hereto for which the  Company is not in
     default on the Closing Date

(collectively,  the "Assumed  Obligations").  The Assumed  Obligations shall not
include any other debts, liabilities or obligations,  whether accrued, absolute,
contingent  or otherwise,  in contract or in tort,  including but not limited to
(i) accrued income taxes,  (ii) deferred income taxes,  (iii) accrued  franchise
taxes,  (iv) any tax imposed on the Company because of the operations of any its
respective  business on or prior to the Closing Date, (v) any of the liabilities
or  expenses  of the  Company  incurred  in  negotiating  and  carrying  out its
obligations  under this  Agreement;  (vi) any  obligations  of the Company under
employee benefit  agreements;  (vii) any liabilities or obligations  incurred by
the Company in violation of, or as a result of the Company's  violation of, this
Agreement,  and (vii)  liabilities,  costs,  and  expenses  associated  with the
litigation described in Schedule 2.4 hereto.

     1.2  Consideration  for  Assets and  Non-Compete  will be as  follows:  (i)
$900,000  payable in cash at closing,  as the purchase  price for the Assets and
(ii) the non-compete consideration will be payable in ten annual installments of
$10,000 each,  commencing on the first  anniversary date of the closing and each
year thereafter on that date until paid.

     1.3 Determination Period.

          A. For and in  consideration  of the sum of $2,500,00 (which amount is
     paid by Purchaser to company of even date herewith as consideration for the
     rights described in this Section 1.3 and not a deposit), the Company grants
     Purchaser the right to inspect, review, audit, analyze, enumerate,  verify,
     evaluate and/or inventory the Assets,  Assumed  Obligations,  financial and
     other records of or pertaining  to the Business,  and to otherwise  conduct
     due   diligence   regarding  its  decision  to  purchase  the  Assets  (the
     "Purchaser's  Review") during the period  commencing on the date hereof and
     expiring on February 28, 1998 (the "Determination Period"). In exchange for
     the consideration above recited and paid,  Purchaser may, at any time prior
     to the expiration of the Determination Period, for any reason or no reason,
     terminate  this  Agreement by the delivery to the Company of written notice
     to that  effect  meeting  the  requirements  of Section  9.3.  At  Closing,
     Purchaser  shall be  entitled to a credit  against the cash  portion of the
     purchase price then payable an amount equal to the consideration previously
     paid to the Company pursuant to this Section 1.3.

          B.  Purchaser  acknowledges  and  agrees  that  is is  an  experienced
     participant  in the outdoor  advertising  industry,  and that is  possesses
     adequate  specialized  knowledge  concerning  that industry and  concerning
     assets  of the  type  as are  comprised  by the  Assets  to  carry  out the
     Purchaser's  Review and otherwise  make an informed  decision based thereon
     (and on those  representations,  warranties  and  covenants  of the Company
     expressly made herein) as to whether or not to purchase the same. Purchaser
     agrees and acknowledges that it is relying and will rely on the Purchaser's
     Review in making its decision to consummate the  transactions  contemplated

                                       3
<PAGE>

     hereby,  provided that undertaking the Purchaser's  review will n ot impair
     or limit any warranty,  representation or covenant of the Company expressly
     made or given in the Agreement. As to any matter not specifically addressed
     by an express representation, warranty or covenant of the Company contained
     herein, Purchaser shall rely (and shall be deemed to have relied) solely on
     the purchaser's Review in making any determination  concerning that matter.
     Without  limitation of the foregoing (and  notwithstanding  anything to the
     contrary  in this  Agreement),  Purchaser  shall  rely  exclusively  on the
     results  of the  Purchaser's  Review  in  determining  (i)  the  existence,
     magnitude,  risk, and nature of nay Location Claims;  and (ii) the need for
     consent to the  assignment  of any Contract of License by any party thereto
     or any third party.

          C. All documents and  information  may be made available in the course
     of the Purchaser's  Review to Purchaser,  its  stockholders,  agents and/or
     employees are hereby acknowledged to be and remain subject to the terms and
     provisions of that certain terms sheet and letter  agreement dated February
     11, 1998, between the company and Purchaser  regarding  confidentiality and
     non-disclosure.  Such agreement shall survive Closing and/or any expiration
     or  termination  of  this   Agreement,   except  that  following   Closing,
     Purchaser's  obligation of  confidentiality  and non-use  thereunder  shall
     terminate  as to such  documents  and  information  to the  extent the same
     pertain to the Contracts, other Assets or the Business.

     1.4  Instruments of Transfer.  The Company will deliver to the Purchaser at
Closing  such  bills of  sale,  endorsements,  assignments  and  other  good and
sufficient  instruments  of  conveyance,  transfer  and  assignment  as shall be
effective to vest in the Purchaser good title to the Assets as warranted herein.
The  Purchaser  will  deliver  to the  Company at Closing  such  instruments  of
assumption  as shall be  effective to obligate  Purchaser to the payment  and/or
other  performance  of the  Assumed  Liabilities.  SAVE  AND  EXCEPT  FOR  THOSE
WARRANTIES EXPRESSLY HEREIN MADE BY COMPANY,  NEITHER THE COMPANY NOR ANY OF ITS
EMPLOYEES,  SHAREHOLDERS,  OFFICERS, DIRECTORS,  REPRESENTATIVES OR AGENTS MAKES
ANY REPRESENTATION OR WARRANTY OF MERCHANTABILITY, FITNESS FOR ANY PARTICULAR OR
GENERAL  PURPOSE  OR  USE,  SUITABILITY,  QUALITY,  QUANTITY,  MAGNITUDE,  RISK,
CONDITION,  OR OTHER CHARACTERISTIC  WHATSOEVER OF OR WITH RESPECT TO ANY OF THE
ASSETS OR ASSUMED  LIABILITIES.  SAID  INSTRUMENTS  SHALL  CONVEY,  TRANSFER AND
ASSIGN THE ASSETS  AND GIVE  EFFECT TO  PURCHASER'S  ASSUMPTION  OF THE  ASSUMED
LIABILITIES,  IN THEIR  AS-IS  CONDITION  AND/OR  EXISTING  STATE,  WITHOUT  ANY
REPRESENTATION OF WARRANTY,  EXPRESSED OR IMPLIED, EXCEPT AS SPECIFICALLY STATED
IN THIS AGREEMENT.  THE COMPANY DISCLAIMS, AND THE PURCHASER HEREBY ACKNOWLEDGES
THE DISCLAIMER  OF, ANY AND ALL SUCH  REPRESENTATIONS  OR WARRANTIES,  EXCEPT AS
STATED IN THIS  AGREEMENT.  The disclaimer  given by Purchaser shall survive the
Closing and the  conveyance of the Assets or any  expiration or  termination  of
this Agreement.

                                       4
<PAGE>

     1.5 Closing.  Payment of the Purchase  Price and delivery of documents  and
instruments  evidencing the assumption of the Assumed Liabilities required to be
made by the Purchaser to the Company,  the transfer of the Assets by the Company
and the other transactions  contemplated hereby (the "Closing") shall take place
in the offices of the Company in Brady,  Texas on March 2, 1998, the transaction
contemplated hereby to have effect,  however, as of 12:01 a.m. on March 1, 1998.
The date of the Closing is referred to in the Agreement as the "Closing Date".

                                   ARTICLE II
                  REPRESENTATIONS AND WARRANTIES OF THE COMPANY

     The  representations and warranties of the Company are made and given as of
the date of 0execution of this Agreement, and shall be deemed to have been again
made and given as of the  Closing.  The Company  represents  and warrants to the
Purchaser as follows:

     2.1 Organization, Existence and Good Standing. The Company is a corporation
duly organized, validly existing in good standing under the laws of the State of
Texas and has all  requisite  corporate  power and authority to own or lease and
operate its properties and to carry on its business as now being conducted.

     2.2 Authority.  The Company has full corporate  power,  authority and legal
capacity  to  execute  and  deliver  this   Agreement  and  to  consummate   the
transactions  contemplated  hereby. The execution and delivery of this Agreement
and the consummation of the transactions  contemplated hereby have been duly and
validly  authorized  and approved by the  Company's  board of directors  and its
shareholders,  and no  corporate  proceedings  on the part of the Company or its
shareholders  are  necessary to  authorize  the  execution  and delivery of this
Agreement by the Company and the  consummation of the  transaction  contemplated
hereby.  Edgar R. Keeling Jr. and wife, Joan Keeling are the only persons having
and interest in the outstanding capital stock of the Company.

     2.3 Title to Assets.  Except as otherwise  provided herein, the Company has
good and marketable  title to the Assets and, except as noted on Exhibits A, A1,
A2 and A3, and except for statutory liens for taxes, assessments or governmental
charges or levies  which are not  delinquent,  none of the Assets are subject to
any  lien,  mortgage,   pledge,   security  interest,   lease,  option,   claim,
restriction, condition, transfer, assignment or other encumbrance, of any nature
whatsoever.  Notwithstanding  the  foregoing or anything to the contrary in this
Agreement,  however,  Purchases  expressly  acknowledges  and agrees that,  with
respect to the Site Agreements, Company warrants and represents only that:

          A.   It  is in  possession  of  such  agreements,  and  has  not  sold
               assigned,  transferred, or pledged them or any of its interest in
               them;

          B.   The Company has paid,  and as of the Closing Date will have paid,
               all amounts  due under the Site  Agreements  to those  persons or
               entities  that,  to the  best  of the  Company's  knowledge,  are
               entitled to such payment; and

          C.   Except  as  disclosed  to the  Purchaser  in  Schedule  2.3 (with
               respect  to  Location  Claims  first  asserted  prior to the date
               hereof) or otherwise  disclosed to Purchaser in writing  prior to
               the Closing Date (with respect to Location  Claims first asserted
               between date hereof and Closing),  it has not received  notice of
               nor, to the best of Company's knowledge, it is otherwise actually
               aware  of  any  Location   Claim   concerning  any  of  the  Site
               Agreements.

                                       5
<PAGE>

The Purchaser shall, as part of the Purchaser's Review, determine which, if any,
of the Site  Agreements  by their  terms  require,  in order to make  valid  the
assignment  thereof by Company to  Purchaser  pursuant  to this  Agreement,  the
consent of any party  thereto or third  party,  and shall  secure such  consent.
Company expressly does not warrant, nor make any representation  concerning, the
validity  or  enforceability  of any  of the  Site  Agreements,  nor  concerning
Company's right,  title or interest in or to any land covered by any of the Site
Agreements,  and Purchases  acknowledges  that it shall rely  exclusively on the
Purchaser's  Review in ascertaining those matters.  Purchaser  acknowledges that
Site Agreements may be subject to Location Claims,  liability for which (if any)
will, at Closing, be expressly assumed by Purchaser.  As used in this Agreement,
the term  "Location  Claims"  means any alleged or actual defect in or any claim
adverse to a Site Agreement or a location covered thereby concerning or relating
to  title,  boundary,  access,   limitations,   description  of  land,  parties,
signatures,  forgeries, imposters, authority, capacity, improper identification,
location of improvements,  encroachments,  trespass,  failure to properly direct
payments  due,  conveyance or assignment of any rights in land or under any Site
Agreement or other defect in or adverse claim to or affecting title,  possession
or right to use or occupy property, asserted by any person or entity (other than
Company),  and without regard to when any events or circumstances giving rise to
any such  claim  occurred  or took  place or when  any such  claim is  asserted.
Location Claims expressly include, without limitation, any claim (i) that a Sign
Structure  is a  fixture  and is  realty  (it is  Company's  position  that Sign
Structures are personalty and not fixtures or  improvements  to realty) and (ii)
of  failure  to have  any  person  or  entity  join in the  execution  of a Site
Agreement,  to place of record  any Site  Agreement,  to secure  any  renewal or
extension  of any Site  Agreement,  or to secure the approval to the transfer of
any Site Agreement from any third party. Purchaser further acknowledges that, as
a result of Locations Claims, Purchaser right to possession of or access to Sign
Structures  located  pursuant to a particular  Site Agreement may be impaired or
otherwise adversely affected.  Purchaser acknowledges that Company's warranty of
any representations  concerning title shall, with regard to Sign Structures,  be
subject to the effect thereon of any Location  Claim.  Purchaser  agrees that it
will  exclusively  on the  Purchaser's  Review  for any  assurance  against  any
impairment of its rights of possession  of or access to Sign  Structures  due to
any Location Claims.

The  definition  of  "Locations  Claims"  set forth  above  shall not be read as
encompassing  claims of third parties for damages arising from acts or omissions
of the Company or its employees, contractors or agents upon property that is the
subject of a Site  Agreement  to the extent such claims are for (i) the death of
or  bodily  injury  to one or more  persons:  (ii)  the loss of,  or  damage  or
destruction to personal property of one or more persons: or (iii) contamination,
pollution  or disposal  upon any real or personal  property of one or more third
persons of hazardous or toxic materials.


                                       6
<PAGE>


     2.4 Litigation. Except as stated on Schedule 2.4 attached hereto, there are
no  legal,  administrative,  arbitration,  investigatory  or  other  proceedings
pending or, to the best of Company's knowledge,  threatened against of affecting
the Company or the Assets or as to which the Company has received notice that it
is or might  become a party,  or  challenging  the  validity or propriety of the
transactions contemplated by this Agreement.

     2.5 No Broker's  or Finder's  Fee.  No agent,  broker,  investment  banker,
person or firm has acted  directly  or  indirectly  on behalf of the  Company in
connection with this Agreement or the transaction contemplated herein.

     2.6 Tax  Returns.  Within  the times and in the manner  prescribed  by law,
including extensions permitted  thereunder,  the Company has filed and will file
all federal,  state and local tax returns  required by law and has paid and will
pay all taxes,  assessments and penalties due and payable in connection with the
Business through and including the Closing Date.  Nothing herein shall impair or
limit Company's right to, in good faith, contest any charge or assessment of any
such taxes, assessments, and penalties in accordance with applicable law. To the
Company's  knowledge,  there are no present  disputes  as to taxes of any nature
payable by the Company.

     2.7 Tangible  Property.  The Tangible Property includes all Sign Structures
owned by, leased by, in the lawful  possession of, or used by the Company within
the geographic boundaries of the Territory.  Except as disclosed on Exhibit A or
A1, none of the Tangible Property is held under any lease,  security  agreement,
conditional  sales contract,  or other title retention or security  arrangement.
The Company is in  possession  of all the  Tangible  Property,  subject  only to
Location Claims.

     2.8 Advertising and Other Contracts.  There has not been any default by the
Company under any of the Advertising Contracts or Other Contracts, nor has there
occurred  any event  which  would,  with the  passing  of time or the  giving of
notice, constitute default by the Company under any of the Advertising and Other
Contracts.  To the best of Company's  knowledge,  each of the Contracts is valid
and in full force and effect,  and,  except as noted on  Schedule  2.8, no other
party thereto is in default  thereunder,  nor has there  occurred any event that
with notice or lapse of time or both,  would  constitute  a default by any other
party to any of the  Advertising  Contracts or Other  Contracts.  The  Purchases
shall,  as a part of the  Purchaser's  Review,  determine  which, if any, of the
Advertising  and/or  Other  contracts by their terms  require,  in order to make

                                       7
<PAGE>

valid the assignment thereof by Company to Purchaser pursuant to this Agreement,
the  consent  of any party  thereto or third  party,  and shall  advise  Company
thereof.   Company  shall,   with  Purchaser's   reasonable   cooperation,   use
commercially reasonable efforts to procure such consent. Prior to the successful
procurement  of any such  consent  or  approval,  Company  agrees  that it shall
perform  all  acts  and  execute  any and  all  documents  as may be  reasonably
requested  by  Purchaser  so that  Purchaser  may realize  the  benefits of such
Advertising  and/or Other  Contracts as Purchaser  deems necessary or desirable,
until such time as such consent is obtained. In the event any of the Advertising
Contracts and/or Other Contracts is later determined to be non-assignable,  then
Company  (to  the  extent  permitted  under  the  terms  of  such  contracts  or
applicable),  shall  subcontract  to the Purchaser  the  remaining  work on such
contract,  and the Company  shall  forward to the Purchaser all proceeds of such
contract  received by the Company;  provided,  however,  that  Company  shall be
reimbursed  for any  reasonable  out-of-pocket  expenses  incurred by it. To the
extend any such contract cannot be subcontracted,  Purchaser agrees to cooperate
with Company and enter into such other commercially  reasonable  arrangements as
will enable Company to fulfill its remaining  obligations  under said contracts.
Purchaser  will pay any fees and  otherwise at its cost and expense  fulfill any
conditions  to consent to the  assignment  to or  assumption by Purchaser of any
Advertising  and/or Other  Contract that may be charged or imposed by a party to
such  contract  other than the Company or an  affiliate  or  shareholder  of the
Company.  Notwithstanding  the  foregoing,  Purchaser  shall  not  be  obligated
hereunder to pay any past due amount or otherwise  cure any breach or default by
the Company that may exist under any such contract. The Company has not received
notice, nor, to the best of Company's knowledge,  is it otherwise aware that any
party to any of the Advertising  Contracts or Other Contracts  intends to cancel
or terminate any of them or exercise or not exercise any options that they might
have thereunder.

     2.9  Licenses.  The  Company,  in the  conduct  of the  Business,  has  not
infringed,  and is not now  infringing,  on any license  belonging  to any other
person,  firm,  or  corporation.  The  Company  lawfully  owns or hold  adequate
licenses or other rights to use all Licenses  necessary  for the Business as now
conducted by the Company.  The  Purchaser  shall,  as a part of the  Purchaser's
Review,  determine  which of the  Licenses  require,  in order to make valid the
assignment  or  transfer  thereof  by  Company  to  Purchaser  pursuant  to this
Agreement,  consent or approval of any body issuing the same, and shall,  at its
cost and expense prepare all necessary  applications  and pay all required fees.
Company  will  join  in,  provide  all  available  information  and  render  all
reasonable assistance to Purchaser with regard to any such applications.

     2.10 Employment Contracts. Company has no employment contracts,  collective
bargaining  agreements,  pension,  bonus,  or profit sharing plans providing for
employee  remuneration  or benefits  with  respect to  employees  of the Company
(whether  working  in the  Business  or not) that by their  terms or by law will
become binding upon or the  obligations  of Purchaser.  Company is in compliance
with, and upon the Closing will remain in compliance with all of its obligations
under such agreements or other arrangements.

     2.11 Compliance with Laws. To the best of Company's knowledge,  Company has
complied with, and is not in violation of,  applicable  federal,  state or local
statutes, laws, and regulations (including,  without limitation,  any applicable
building code or other law,  ordinance or regulation) that affects,  directly or
indirectly,  any of the  Assets  or the  Business.  There  are not  any  uncured
violations of federal, state or municipal laws, ordinances,  orders, regulations
or  requirements  affecting  any portion of the  Business  of which  Company has
received notice or of which it is aware.

                                       8
<PAGE>

     2.12  No  Breach  or  Violation.   The  consummation  of  the  transactions
contemplated  by this  Agreement  will not  result in or  constitute  any of the
following:  (i) a default  or any event  that,  with  notice or lapse of time or
both, would be a default, breach or violation of, or that would permit any party
to terminate,  any lease, license,  promissory note, conditional sales contract,
commitment,  indenture,  mortgage,  deed of trust,  security  agreement or other
agreement,  instrument or arrangement by which the Assets or the Business may be
materially  affected,  or to which the Assets or the Company may be bound (other
than a failure to obtain any consent or approval to  assignment  of any Contract
or License0, (ii) the creation or imposition of any lien, charge, or encumbrance
on any of the  Assets,  or  (iii) a  breach  of any  term or  provision  of this
Agreement.

     2.13 Valid and Binding  Obligations.  Upon  execution  and  delivery,  this
Agreement,  and each  document,  instrument  and agreement to be executed by the
Company in connection  herewith,  will constitute the legal,  valid, and binding
obligations  of  the  Company,   enforceable   in  accordance   with  each  such
agreement's,  document's,  or instrument's  respective  terms,  except as may be
limited by applicable  bankruptcy laws,  insolvency laws, and other similar laws
affecting the rights of creditors generally.

     2.14 Financial Statements.  The term "Financial  Statements" shall mean the
unaudited  balance sheet and income statements of the Company as of December 31,
1997,  which are true and  correct in all  respects,  and have been  prepared in
accordance with  accounting  principles  consistently  applied by Company in its
conduct of the Business.

     2.15 Absence of Certain Changes or Events.  Except as disclosed in Schedule
2.16, since December 31, 1997, with respect to the Business there has been no:

          (i) Material adverse change in the condition,  financial or otherwise,
     of the Assets or the Business;

          (ii) Material  loss,  destruction or damage to any Assets that has not
     been or will not be repaired as of the Closing Date (subject to limitations
     contained in any License);

          (iii) Change in accounting  methods or practices  (including,  without
     limitation,  any change in depreciation or amortization  policies or rates)
     by the Company and applicable to the Business or the Assets;

          (iv) Re-evaluation by the Company of any of the Assets;

          (v) Lien, mortgage, pledge or other encumbrance of any Asset;

          (vi) Any known waiver of a right or claim held by the Company that was
     material to the Business;

          (vii) Any material change in the personnel of the Company  involved in
     the Business, or the terms or conditions of their employment;

                                       9
<PAGE>

          (viii) Any  transaction by the Company outside of the normal course of
     business having a material effect on the Business or the Assets;

          (ix) Any capital  expenditure by the Company relating to the Assets or
     Business in excess of $10,000;

          (x) Agreement by the Company to do any of the things  described in the
     preceding clauses (i) through (ix).

     2.17 Disclosure. This Agreement, the Schedules and Exhibits hereto, and all
other  documents  and  written  information  furnished  by  the  Company  to the
Purchaser  pursuant  hereto or in connection  herewith,  are true,  complete and
correct in all material  respects,  and do not include any untrue statement of a
material  fact or  omit  to  state  any  material  fact  necessary  to make  the
statements made herein and therein not misleading.

     2.18 Sale of Assets.  For purposes of determining  whether a sale and a use
tax charge is  applicable,  the sale of the Assets  constitutes  an  "occasional
sale" under applicable state law.

     2.19 Insurance  Polities.  Schedule 2.19 to this Agreement is a list of all
insurance policies held by the Company concerning the Business or the Assets.

Wherever in this Agreement the term "to the best of Company's knowledge" is used
with   respect   to  a  party's   ascertainment   of  any   status,   condition,
characteristic,  existence,  non-existence,  or other matter, it is acknowledged
and agreed that such term is descriptive of that party's  knowledge  without its
having  conducted any  particular  inquiry,  investigation,  audit or inspection
directed at such ascertainment, and that it is neither actually aware nor has it
received notice that its ascertainment is contrary to the statement made.

Notwithstanding  anything to the contrary in this Agreement, the Company neither
makes  nor  attempts  to make  any  disclosures,  or gives  any  representation,
warranty,  or other assurance  whatsoever (and Company hereby DISCLAIMS any such
representation,  warranty,  or other  assurance) (i) that Purchaser shall obtain
hereunder  any right,  privilege or power with respect to any Sign  Structure or
Site Location in excess of limitations imposed thereon by any License;  and (ii)
concerning any effect on the value, prospects,  utility, or other characteristic
of any of the  Assets or the  Business  of (a) any  past,  present,  pending  or
contemplated act or activity of any city, county, state, or federal legislative,
rule making,  or governing body, or (b) general or specific economic or business
conditions affecting any particular locality, market, or industry.

                                       10
<PAGE>

                                   ARTICLE III
                 REPRESENTATIONS AND WARRANTIES OF THE PURCHASER

     The  representations  and  warranties  of the  Purchaser  contained in this
(Article III) are made and given as of the date of execution of this  Agreement,
and shall be deemed to have been  again  made and given as of the  Closing.  The
Purchaser represents and warrants to the Company as follows:

     3.1  Organization,   Existence  and  Good  Standing.  The  Purchaser  is  a
corporation duly organized, validly existing and in good standing under the laws
of the state of its incorporation or organization, and has duly qualified and is
fully  authorized  to  conduct  business  under  the laws of the State of Texas.
Purchaser  has all requisite  corporate  power and authority to own or lease and
operate its properties  and to carry on its business as now being  conducted and
as will be conducted following the consummation of the sale contemplated hereby.

     3.2 Authority.  The Purchaser has full corporate power, authority and legal
capacity to execute and deliver this Agreement and to consummate the transaction
contemplated  hereby.  The  execution  and  delivery of this  Agreement  and the
consummation of the transaction  contemplated  hereby have been duly and validly
authorized  and  approved  by  the  Purchaser's   board  of  directors  and  its
shareholders,  and no corporate  proceedings on the part of the Purchaser or any
of its  shareholders  are  necessary to authorize  the execution and delivery of
this  Agreement  by the  Purchaser  and  the  consummation  of  the  transaction
contemplated hereby.

     3.3  Consents  and  Approvals;  No  Violation.  Neither the  execution  and
delivery of this Agreement,  the  consummation  of the transaction  contemplated
hereby,  nor the compliance by the Purchaser  with any of the provisions  hereof
will, as of the Closing  Date,  (i) conflict with or result in any breach of any
provision   of  the   Articles  of   Incorporation   or  Bylaws  (or  any  other
organizational document) of the Purchaser,  (ii) result in a violation or breach
of,  or  constitute  (with or  without  due  notice  or lapse of time or both) a
default  under,  any of the terms,  conditions or provisions of any agreement or
obligation to which the Purchaser is a party or by which the Purchaser or any of
its  properties  or assets  may be bound,  (iii)  violate  any law,  regulation,
judgment,  order, writ,  injunction or decree applicable to the Purchaser or any
of the Assets.

     3.4 Broker's or Finder's  Fees.  Purchaser  has used the services of Ted R.
Clifton,  CPA  acting  as  Purchasers  agent in this  matter  and will be solely
responsible for any payments due as a result, no other agent, broker, investment
banker,  person  or firm has  acted  directly  or  indirectly  on  behalf of the
Purchaser in  connection  with this  Agreement or the  transaction  contemplated
herein.

     3.5 Tax  Returns.  Within  the times and in the manner  prescribed  by law,
including extensions permitted thereunder, the Purchaser has filed and will file
all federal,  state and local tax returns  required by law and has paid and will
pay all taxes,  assessments and penalties due and payable in connection with the
operation  of its  business  through  and  including  the  Closing  Date  and in
connection  with its operation of the Business  after the Closing Date.  Nothing
herein shall impair or limit  Purchaser's  right to, in good faith,  contest any
charge or assessment of any such taxes, assessments, and penalties in accordance
with  applicable  law.  There are no present  disputes as to taxes of any nature
payable by the Purchaser.

                                       11
<PAGE>

     3.6 Compliance with Laws. To the best of Purchaser's  knowledge,  Purchaser
has complied  with,  and is not in violation of,  applicable  federal,  state or
local  statutes,  laws, and  regulations  (including,  without  limitation,  any
applicable  building code or other law,  ordinance or regulation)  that affects,
directly or indirectly,  any business or activities of the Purchaser.

     3.7 Valid and  Binding  Obligations.  Upon  execution  and  delivery,  this
Agreement,  and each  document,  instrument  and agreement to be executed by the
Purchaser in connection herewith,  will constitute the legal, valid, and binding
obligations  of  the  Purchaser,   enforceable  in  accordance  with  each  such
agreement's,  document's,  or instrument's  respective  terms,  except as may be
limited by applicable  bankruptcy laws,  insolvency laws, and other similar laws
affecting the rights of creditors generally.



                                   ARTICLE IV
                   OBLIGATIONS OF THE PARTIES PENDING CLOSING

     During the period  commencing  on the date of this  Agreement  through  the
Closing Date, the parties covenant and agree as follows:

     4.1 Conduct of Business.  The Company shall  conduct the  operations of the
Business in the usual and ordinary  course of business and shall (without making
any  commitment on behalf of, or which would be binding on, the Purchaser  other
than entering  into  Advertising  Contracts  and/or Site  Agreements  with third
parties or securing permits and/or approvals in the ordinary course of business)
use its normal and customary efforts to preserve its good relationships with its
employees,  customers,  and suppliers and others having  business  relationships
with it.

     4.2  Condition of Assets.  The Company will maintain and keep the Assets in
substantially  the  condition  in  which  they  exist  as of the  date  of  this
Agreement,  subject to ordinary wear and tear (and in the case of the Contracts,
subject to termination or expiration in accordance with the terms thereof in the
ordinary course of business),  and will notify  Purchaser of any material damage
or  destruction  of any of the  Assets  caused  by  casualty  or  other  reason.
Purchaser   acknowledges  that  the  terms  of  the  Licenses  may  prevent  the
replacement  of  certain  Sign   Structures  in  the  event  of  casualty  loss;
notwithstanding  anything in this Agreement, in such event Company shall have no
obligation  to replace such Sign  Structure if not  permitted by any  applicable
License.

                                       12
<PAGE>


                                    ARTICLE V
                                   THE CLOSING

     5.1 Closing.  The Closing shall take place on the Closing Date,  unless the
time is changed by mutual agreement of the parties.

     5.2  Company's  Deliveries.  At the Closing,  the Company  shall deliver or
cause to be delivered to the Purchaser:

          (a) Two (2) duly  authorized  and  executed  originals  of the Bill of
     Sale,   Assignment  and  Assumption  Agreements  executed  by  Company  and
     Purchaser,  together with such other instruments of assignment and transfer
     or bills of sale as the Purchaser shall reasonably request; and

          (b) A certificate  signed by the  secretary of the Company  certifying
     the adoption by Company's board of directors of resolutions authorizing the
     transactions contemplated hereby.

In addition,  the Company will  relinquish  full possession and enjoyment of all
Assets immediately upon consummation of the Closing.

     5.3 Purchaser's Obligations.  At the Closing, the Purchaser will deliver or
cause to be delivered to the Company or other designated person, the following:

          (a) Payment, in good and collected funds available in Brady, Texas, of
     the Purchase  Price in the  aggregate  amount of Nine Hundred  Thousand and
     No/100 Dollare  ($900,000.00),  which delivery shall be facilitated by wire
     transfer;

          (b) Two (2) duly authorized and executed original of the Bill of Sale;
     Assignment and Assumption Agreement

          (c) Payment by  Purchaser  of all costs and fees  associated  with the
     transfer of state permits to Purchaser in connection with the  transactions
     contemplated hereby;

          (d) Purchaser's  non-interest  bearing promissory note to evidence its
     obligation  to make  payment of the  non-competition  consideration  in the
     amount of  $100,000,  payable in ten (10)  annual  installments  of $10,000
     each, due and payable on the first and on each subsequent  anniversary date
     of  the  Closing  Date,   containing  the  usual  provisions  for  default,
     acceleration  and recovery of attorney's  fees and collection  costs in the
     event of non-payment; and

          (e) A certificate signed by the secretary of the Purchaser  certifying
     the adoption by the Company's board of directors of resolutions authorizing
     the transactions contemplated hereby.

                                       13
<PAGE>

     5.4  Prorations.  The  Company  and  the  Purchaser  shall  prorate  amount
themselves  and  make  a net  adjustment,  as  of  the  effective  date  of  the
transaction,  for  prepayments  received  by the Company  under the  Advertising
Contracts  of pursuant  to other  Assets,  consideration  paid in advance by the
Company under Site  Agreements or other Assumed  Obligations,  and other prepaid
and/or  deferred  items as shall be  appropriate  to  effect a  transfer  of the
Business as of the  effective  date of the  transaction  as set forth in Section
1.5. Such adjustment shall be applied to reduce or increase (as the case may be)
the purchase  price payable at Closing to account for such  prorations,  and the
parties  agree  to  execute  a  statement  setting  forth  such  prorations  and
adjustments at Closing.

     5.5 Insurance, Ad Valorem Taxes, Income Taxes, Receivables.  Purchaser will
not assume any contracts of insurance as a part of the transactions contemplated
hereby. Under no circumstances shall the Purchaser be obligated to reimburse the
Company for any insurance  premium payments that have been prepaid.  With regard
to ad valorem  taxes on the Assets for the 1997 tax year,  the  Company  and the
Purchaser  agree that the taxes to be paid shall be  prorated  as of the Closing
Date.

     5.6 Further Assurances. At and after the Closing, each of the parties shall
take all  appropriate  action and execute all documents of any kind which may be
reasonably  necessary or desirable  to carry out the  transactions  contemplated
hereby.  The  Company,  at any  time at or  after  the  Closing,  will  execute,
acknowledge  and  deliver  any  further  bills of sale,  assignments  and  other
assurances,  documents and instruments of transfer  reasonably  requested by the
Purchaser,  and will take any  other  action  consistent  with the terms of this
Agreement  that may  reasonably be requested by the Purchaser for the purpose of
assigning and confirming to the Purchaser all of the Assets.  The Purchaser,  at
any time at or after the  Closing,  will  execute,  acknowledge  and deliver any
further amendments, documents, instruments or other papers, reasonably requested
Company. In addition,  the Company shall make available the books and records of
the Business during reasonable business hours and take such other actions as are
reasonably  requested by the  Purchaser to assist the Purchaser in the operation
of the Business.

     5.7  Termination of Employment of the Company's  Employees.  Nothing herein
shall imply or  guarantee  employment  of any  employee  of the  Business by the
Purchaser.  If the Business's  employees  desire  employment with the Purchaser,
they will be interviewed in conjunction  with the applicants  from other sources
and given strong  consideration for available  positions with Purchaser,  at the
wages,  hours,  and conditions of employment  established by Purchaser  prior to
hiring any employees.  Nothing shall prohibit  Purchaser from terminating any of
the employees subsequent to their employment by Purchaser. Company shall pay all
wages, benefits, accrued vacation, sick pay and any other benefits the employees
of the Business  are  entitled to receive on or before the Closing.  The Company
agrees to use reasonable efforts to make available  employees of the Business to
the Purchaser  that  Purchaser  desires to hire for the purpose of operating the
Business.

                                       14
<PAGE>

     5.8 Licenses. To the extent allowed under applicable law, the Company shall
have executed and delivered to Purchaser  assignments of all the Licenses.  With
respect to any License in which the consent of a governmental authority or third
party is required,  Company and Purchaser shall each use commercially reasonable
efforts  to  procure  such  consent  (subject  to  agreements  herein  contained
regarding  the  payment  of  transfer  and other fees and  costs).  Prior to the
successful  procurement  of any such  consent or approval to the  assignment  of
Licenses in which the same is required,  and subject to any limitations  imposed
by applicable law or  regulation,  Company agrees that it shall perform all acts
and execute any and all documents as may be reasonable requested by Purchaser so
that Purchaser may realize the benefits of such Licenses to the greatest  degree
possible,  until  such  time as  such  Licenses  are  successfully  assigned  to
Purchaser  and/or  until  Purchaser  is able to procure  its own  licenses  with
respect  to such  Licenses  and any  others.  Purchaser  will  pay any  fees and
otherwise  at its cost and  expense  fulfill  any  conditions  to consent to the
transfer  to  Purchaser  of any  License  that may be  charged or imposed by the
agency or body issuing the same. Notwithstanding the foregoing,  Purchaser shall
not be  obligated  hereunder  to pay any past due amount or  otherwise  cure any
violation  or breach by the Company that may exist under any such  License,  any
such past due amounts,  violations, or breaches shall be remedied by the Company
within a reasonable period of time consistent with the principles and conditions
contained in the agreement.


                                   ARTICLE VI
                            COVENANTS NOT TO COMPETE


     6.1 Scope of Covenant.  The Company hereby agrees that, for a period of ten
(10) years after the Closing Date (the "Non Compete Period"), neither it nor any
of its shareholders  will engage in any business in the Territory  similar to or
competitive  with the  Company's or  Purchaser's  business (as  conducted on the
Closing Date) (a "Competing Business"),  either directly or indirectly,  whether
through any partnership of which any such person is a partner, through any trust
of which any such person is a beneficiary  or trustee,  or through a corporation
or  other  association  in which  any such  person  has any  interest,  legal or
equitable, or as agent, consultant,  nominee, receiver,  assignee, trustee or in
any other  capacity  whatsoever.  During the Non  Compete  Period,  neither  the
Company  nor  any of its  shareholders,  officers,  or  directors  will,  either
directly or  indirectly,  on his own behalf or in the service of or on behalf of
others,  solicit  or  attempt  to divert to a  Competing  Business  any  person,
concern,  or entity who is or was a customer of Purchaser or any  subsidiary  of
affiliate of Purchaser (or any customer of any of the  foregoing),  and further,
Company will not,  either  directly or  indirectly,  on its own behalf or in the
service of or on behalf of others,  initiate a call upon any person,  concern or
entity who is a customer of Purchaser or any of such  customers  for the purpose
of diverting or  appropriating  business to a Competing  Business.  Furthermore,
during  the Non  Compete  Period,  the  Company  will not,  either  directly  or
indirectly,  on its own  behalf or in the  service  of or on  behalf of  others,
solicit,  divert,  or recruit any  employee of Purchaser  or any  subsidiary  or
affiliate to leave such employment or otherwise terminate his or her employment,
whether or not such employment is pursuant to a written contract or at will.

                                       15
<PAGE>

     6.2 Severability of Provisions.  The parties hereto agree that the duration
and area for which this covenant is to be effective are reasonable. In the event
that any  court  determines  that the time  period  or the  area,  or both,  are
unreasonable and the covenant is to that extent unenforceable, the parties agree
that the  restrictions  of this Article VI shall remain in full force and effect
for the greatest  time period and within the greatest area that would not render
it unenforceable.

     6.3 Remedies.  The Company  acknowledges  and agrees that, by virtue of its
conduct of the  Business  and its use of the Assets,  it has  acquired a special
knowledge of the affairs,  business and customer  operations of the Business and
irreparable  loss and damage  will be suffered by  Purchaser  if Company  should
breach  or  violate  any of the  covenants  and  agreements  contained  in  this
Agreement.  Company further  acknowledges  and agrees that each of the covenants
herein  contained is  reasonably  necessary to protect and preserve the value of
the Assets acquired by Purchaser from the Company.  Company therefore agrees and
consents that, in addition, to any other remedies available to Purchaser, to the
extent  permissible by law Purchaser shall be entitled to an injunction or other
equitable  relief to  prevent a breach by  Company  of any of the  covenants  or
agreements contained in this Article VI. In the event either party hereto brings
legal action to enforce its rights hereunder,  to the extent permissible by law,
the non-prevailing party shall pay all of the prevailing party's court costs and
reasonable legal fees and expenses arising out of such action.

     6.4  Acknowledgment  of  Enforceability.  Company hereby  acknowledges  and
agrees that a part of the  consideration for this covenant not to compete is the
benefits Company is receiving under this Agreement. Company further acknowledges
and agrees that this covenant not to compete contains reasonable  limitations as
to time,  geographical  area, and scope of activity to be restrained that do not
impose a greater  restraint  than is  necessary to protect the goodwill or other
business interest of Purchaser and the value of the Assets acquired by Purchaser
from  Company.  Therefore,  Company  agrees  that all  restrictions  are  fairly
compensated for and that no unreasonable restrictions exist.


                                   ARTICLE VII
                                   TERMINATION


     7.1 Termination. Purchaser may terminate this Agreement pursuant to Section
1.3 hereof.  Otherwise, this Agreement may only be terminated upon the following
terms and conditions, subject to Section 7.3:

          (i)  Mutual  Consent.  By  mutual  consent  of the  Purchaser  and the
     Company.

          (ii) By the Purchaser.  By the Purchaser pursuant to the provisions of
     Section 1.3, or if, as of the Closing Date, any of the conditions specified
     in Section 5.2 of this  Agreement  have not be satisfied and shall not have
     been waived by the Purchaser.

                                       16
<PAGE>

          (iii) By the Company.  By the Company if, as of the Closing Date,  any
     of the conditions  specified in Section 5.3 of this Agreement have not been
     satisfied  and shall not have been  waived by the  Company,  or if, for any
     reason other than Company's  failure to comply with the provisions  hereof,
     the Closing has not taken place by May 1,1998.

     7.2 Notice of Termination. In the event that any party hereto exercises its
right to terminate this  Agreement in accordance  with the provisions of Section
7.1  hereinabove,  such  election  shall be  effective  only when notice of such
election is given to each of the other parties hereto, in writing, in accordance
with the provisions of Section 9.3 hereof.

     7.3 Effect of Termination or Waiver. In the event that this Agreement shall
be terminated  pursuant to the provisions of Section 7.1 hereof,  this Agreement
shall  become  null and void and shall have no further  effect,  and all further
obligations of the parties hereto under this Agreement shall  terminate  without
further liability of any party to another,  except as otherwise provided in this
Agreement.


                                  ARTICLE VIII
                                 INDEMNIFICATION

     8.1 Indemnification.

     A. By the  Company.  The Company  shall  indemnify,  save,  defend and hold
harmless  the  Purchaser  and  Purchaser's  shareholders,  directors,  officers,
partners,  agents  and  employees  (collectively,   the  "Purchaser  Indemnified
Parties")  from and against any and all costs,  lawsuits,  losses,  liabilities,
deficiencies,  claims and expenses,  including interest,  penalties,  attorneys'
fees and all amounts paid in investigation,  defense of settlement of any of the
foregoing  (collectively  referred  to herein as  "Damages"),  (i)  incurred  in
connection with or arising out of or resulting from or incident to any breach of
any covenant or warranty or the  inaccuracy of any  representation,  made by the
Company in or pursuant to this Agreement,  or any other  agreement  contemplated
hereby or in any schedule,  certificate,  exhibit, or other instrument furnished
or to be furnished by the Company or its  affiliates  under this  Agreement,  or
(ii) based upon,  arising out of, or  otherwise  in respect of any  liability or
obligation  of the Business or relating to the Assets (a) relating to any period
prior to the Closing Date, other than those Damages based upon or arising out of
the Assumed Liabilities,  or (c) relating to any period on and after the Closing
Date which  constitute a breach or  violation of this  Agreement by the Company.
Notwithstanding anything to the contrary in this Section 8.1A, the Company shall
not be liable for any such Damages to the extent,  if any,  such Damages  result
from or arise out of a breach or violation of this Agreement by or any negligent
or willful act or omission of any Purchaser Indemnified Parties.

                                       17
<PAGE>

     B. By the Purchaser.  The Purchaser shall indemnify,  save, defend and hold
harmless the Company and Company's  shareholders , directors,  officers,  agents
and employees (collectively, the "Company Indemnified Parties") from and against
any and all  Damages  (i)  incurred  in  connection  with or  arising  out of or
resulting  from or incident to any breach of any  covenant or  warranty,  or the
inaccuracy of any  representation,  made by the Purchaser in or pursuant to this
Agreement,  or any  other  agreement  contemplated  hereby  or in any  schedule,
certificate,  exhibit,  or other instrument  furnished or to be furnished by the
Purchaser under this Agreement,  or (ii) based upon, arising out of or otherwise
in respect of any  liability  or  obligation  of the Business or relating to the
Assets (a)  relating to any period on and after the Closing  Date or (b) arising
out of the Assumed  Liabilities,  or (c)  relating to any period  preceding  the
Closing  Date or arising  out of facts or  circumstances  existing  prior to the
Closing Date which  constitute  a breach or  violation of this  Agreement by the
Purchaser

     C.  Establishment  of Damages from  Third-Party  Claims.  If any lawsuit or
enforcement action (a "Claim") is filed by any third party against the Purchaser
Indemnified Parties or the Company  Indemnified  Parties (Purchaser  Indemnified
Parties or Company Indemnified  Parties,  as the case may be,  hereinafter,  the
"Indemnitees"), which, if sustained, would result in Damages to the Indemnitees,
then the Indemnitees shall give written notice thereof  describing such Claim in
reasonable  detail and indicating the amount  (estimated,  if necessary) or good
faith estimate of the reasonably  foreseeable estimated amount of Damages (which
estimate shall in no way limit the amount of indemnification the Indemnitees are
entitled  to receive  hereunder),  shall be given to the  indemnifying  party as
promptly practicable (and in any event within ten (10) days after service of the
citation or  summons)  ("Notice of  Action");  provided  that the failure of any
indemnified  party  to give  timely  notice  shall  not  affect  its  rights  to
indemnification  hereunder to the extent that the indemnified party demonstrates
that the amount the indemnified  party is entitled to recover exceeds the actual
damages to the indemnifying party caused by such failure to so notify within ten
(10) days.  The  indemnifying  party may elect to  compromise or defend any such
Claim, and to assume all obligations  contained in this Section 8.1 to indemnify
the Indemnitees by a delivery of notice of such election ("Notice of Elections")
within ten (10) days after  delivery of the Notice of Action.  Upon  delivery of
the Notice of Election, the indemnifying party shall be entitled to take control
of the defense  and  investigation  of such  lawsuit or action and to employ and
engage  attorneys  of its own  choice  to handle  and  defend  the same,  at the
indemnifying  party's sole cost, risk and expense,  and such  Indemnities  shall
cooperate in all reasonable  respects,  at the  indemnifying  party's sole cost,
risk and  expense,  with  the  indemnifying  party  and  such  attorneys  in the
investigation,  trial and  defense  of such  lawsuit  or action  and any  appeal
arising  therefrom;  provided,  however,  that the Indemnitees may, at their own
cost, risk and expense, participate in such investigation, trial, and defense of
such  lawsuit or action and any  appeal  arising  therefrom.  No  settlement  or
compromise of any Claim may be made by the indemnifying  party without the prior
written  consent  of the  Indemnitees  unless  (i) prior to such  settlement  or
compromise the indemnifying  party acknowledges in writing its obligation to pay
in full the amount of the settlement or compromise and all associated  expenses,
and the Indemnitees are furnished with security therefor reasonably satisfactory
to the Indemnitees that the indemnifying  party will in fact pay such amount and
expenses;  or (ii)  the  indemnifying  party  in fact  pays  the  amount  of the
settlement and compromise and all associated expenses. If the indemnifying party
elects not to defend the Claim or does not deliver to the  Indemnitees  a Notice
of Election  within ten (10) days after  delivery  of the Notice of Action,  the
Indemnitees  may, (but shall not be obligated to) defend,  or may  compromise or
settle  (exercising  reasonable  business judgment) the Claim on behalf, for the
account, and at the risk, of the indemnifying party.

                                       18
<PAGE>

     D.  Establishment  of Damages from Claims of  Indemnified  Parties.  If the
Indemnitees  assert any entitlement to Damages against the  indemnifying  party,
they  shall  give  written  notice to the  indemnifying  party of the nature and
amount of the Damages asserted.  In the event of any such claim, it is agreed by
the parties that Damages  shall not include (and the parties each hereby  waive)
special, consequential, exemplary or punitive damages. If the indemnifying party
within a period of thirty (30) days after the giving of the Indemnitees' notice,
shall not respond in writing to the Indemnitees announcing its intent to contest
such assertion of the Indemnitees  (such notice by the indemnifying  party being
hereinafter referred to as the "Contest Notice"),  such assertion of a claim for
Damages shall be settled by arbitration to be held in Waco,  Texas in accordance
with the Commercial Rules of American Arbitration Association then existing. The
determination   of  the  arbitrator   shall  be  delivered  in  writing  to  the
indemnifying  party  and  the  Indemnitees  and  shall  be  final,  binding  and
conclusive  upon all of the parties  hereto,  and the amount of the Damages,  if
any, determined to exist, shall be deemed established.

     E.  Establishment  of  Damages  by  Agreement.   The  Indemnitees  and  the
indemnifying  party may agree in writing,  at any time,  as to the existence and
amount of Damages,  and, upon the execution of such agreement such Damages shall
be deemed established.

     F. Payment of Damages.  The  indemnifying  party  hereby  agrees to pay the
amount of established  Damages within 15 days after the  establishment  thereof.
The amount of  established  Damages  shall be paid in cash.  Where  Damages  are
established by an arbitrator, judgment upon the award rendered by the arbitrator
may be entered in any court having jurisdiction  thereof if such Damages are not
timely paid.

     8.2 Survival of Representations and Warranties. All of the representations,
warranties,  covenants and agreements  contained in this Agreement shall survive
the  Closing  of the  transactions  contemplated  herein and the  execution  and
delivery of the documents,  instruments  and  agreements  described in Article V
hereof, notwithstanding any investigation made by or on behalf of the Company or
the Purchaser.

                                   ARTICLE IX
                                  MISCELLANEOUS

     9.1  Amendment  and  Modification.  Except as  provided  otherwise  in this
agreement,  this  Agreement  may be amended,  modified or  supplemented  only by
written agreement of the parties hereto.

                                       19
<PAGE>

     9.2 Waiver of Compliance; Consents. Any failure of the purchaser on the one
hand,  or the  Company,  on the  other  hand,  to  comply  with any  obligation,
covenant,  agreement  or  condition  herein may be waived by the  Company or the
Purchaser,  respectively,  only by a  written  instrument  signed  by the  party
granting  such  waiver,  but such  waiver  or  failure  to  insist  upon  strict
compliance  with such  obligation,  covenant,  agreement or condition  shall not
operate as a waiver of, or estoppel  with  respect to, any  subsequent  or other
failure.  Whenever this Agreement requires or permits consent by or on behalf of
any party hereto,  such consent shall be given in writing in a manner consistent
with the  requirements  for a waiver of  compliance as set forth in this Section
9.2.

     9.3 Notices.  All notices and other  communications  hereunder  shall be in
writing  and  shall be  deemed  given  if  delivered  personally  or  mailed  by
registered or certified  mail (return  receipt  requested) to the other party at
the  following  addresses  (or at such  other  address  for a party  as shall be
specified by like notice;  provided that notices of a change of address shall be
effective only upon receipt thereof):

     (i) if to the Company, to:

     Norwood Outdoor, Inc.
     P.O. Box 367
     Brady, Texas 76825
     Attention: Mr. Ed Keeling

     with a copy to:

     Mr. Lee Keeling
     Walker, Keeling & Carroll, L.L.P.
     P.O. Box 108
     Victoria, Texas 77902

     (ii) if to the Purchaser, to:

     Bowlin Outdoor Advertising & Travel Centers, Inc.
     150 Louisiana NE
     Albuquerque, New Mexico  87108
     Attention: Michael L. Bowlin


     9.4  Assignment.  This Agreement and all of the provisions  hereof shall be
binding upon and inure to the benefit of the parties hereto and their respective
successors  and  permitted  assigns,  but neither this  Agreement nor any of the
rights,  interests  or  obligations  hereunder  shall be  assigned by any of the
parties  hereto  without the prior written  consent of the other  parties.  This
Agreement is not intended to and shall not confer upon any person other than the
parties any rights or remedies hereunder.

                                       20
<PAGE>

     9.5  Governing  Law.  This  Agreement  shall be governed by the Laws of the
State of Texas  (regardless  of the  laws  that  might  otherwise  govern  under
applicable  Texas  principles of conflicts of law) as to all matters,  including
but not limited to matters of validity,  construction,  effect,  performance and
remedies.

     9.6   Counterparts.   This  Agreement  may  be  executed  in  two  or  more
counterparts,  each of  which  shall be  deemed  an  original,  but all of which
together shall constitute one and the same instrument.

     9.7  Interpretation.  The article and section  headings  contained  in this
Agreement are solely for the purpose of reference, are not part of the agreement
of the parties and shall not in any way affect the meaning or  interpretation of
this Agreement.

     9.8 Entire Agreement. This Agreement, including the exhibits hereto and the
documents,  instruments  and schedules  referred to herein,  embodies the entire
agreement  and  understanding  of the  parties  hereto in respect of the subject
matter contained herein. There are no restrictions,  promises,  representations,
warranties,  covenants, or undertakings, other than those expressly set forth or
referred  to  herein.  This  Agreement   supersedes  all  prior  agreements  and
undertakings between the parties with respect to such subject matter.

     9.9 Waiver.  A provision of this  Agreement may be waived only by a written
instrument executed by or on behalf of the party waiving compliance. The failure
of any party at any time or times to require performance of any provision hereof
shall in no manner  affect  the right at a later time to  enforce  the same.  No
waiver by any party of any  condition,  or of any breach of any term,  covenant,
representation  or  warranty  contained  in this  Agreement,  in any one or more
instances,  shall be construed  to be a waiver of any other  condition or of any
other  breach  of the  same  or any  other  term,  covenant,  representation  or
warranty.

     9.10 Disclosure.  The parties hereto shall not, prior to Closing,  make any
public  disclosure  of the  transactions  contemplated  hereby or in  connection
herewith without the written consent of the other party.

     9.11  Expenses.  Except  as  otherwise  provided  in  this  Agreement,  the
Purchaser  shall pay all expenses  incurred by the Purchaser in connection  with
entering  into and  carrying  out its  obligations  pursuant to this  Agreement,
including  all its  attorneys'  fees,  and the  Company  shall pay all  expenses
incurred by the Company in connection  with entering into and carrying out their
obligations pursuant to this Agreement, including all of its attorneys' fees.

     9.12 Arbitration.

     A. Binding  Arbitration of Controversies.  Notwithstanding any provision in
this agreement to the contrary,  in case any disagreement,  controversy or claim
whatsoever (other than an Excepted  Controversy) shall arise between the parties

                                       21
<PAGE>

hereto in  relation  to this  Agreement,  whether as to any breach  hereof,  the
construction  or  operation  hereof or the  respective  rights  and  liabilities
hereunder (a  "Controversy"),  and if said Controversy cannot be settled through
negotiation,  the  parties  agree  first  to try in good  faith  to  settle  the
Controversy by mediation  under the Commercial  Mediation  Rules of the American
Arbitration  Association,  before resorting to arbitration,  litigation,  or any
other dispute resolution procedure. If mediation is unsuccessful,  then upon the
written  demand of any party (a "Notice to  Arbitrate"),  whether made before or
after the institution of any other judicial proceeding, any Controversy shall be
settled by binding arbitration,  to be held in Waco, Texas. Arbitration shall be
initiated  by either party  giving  Notice to  Arbitrate  to the other,  stating
therein the question to be arbitrated and the name of the arbitrator selected by
that party. Within thirty (30) days of the date of such Notice to Arbitrate, the
other  party  shall  select and give  written  notice of its  arbitrator  to the
initiating  party.  The  two  arbitrators  so  selected  shall  select  a  third
arbitrator  and give  written  notice  within  thirty (30) days after the second
arbitrator is chosen.  The  arbitration  shall be conducted  solely by the third
arbitrator,  who shall hear evidence  within sixty (60) days after the notice of
selection of the third arbitrator is given to the parties and to render an award
within  thirty  days of the  hearing,  which  award,  when  signed  by the third
arbitrator,  shall be final.  If a party receiving  Notice of Arbitration  shall
refuse or neglect to appoint an arbitrator within the time provided herein, then
the  arbitrator  so  appointed by the first party shall have power to proceed to
arbitrate and determine the matter of  disagreement  as if he were an arbitrator
appointed by both the parties hereto for that purpose,  and his award in writing
signed by him shall be final;  provided  that such  award  shall be made  within
ninety (90) days after such  refusal or neglect of the other party to appoint an
arbitrator.  The party  against which such award is made shall pay all costs and
expenses of the arbitration.  Judgment upon the award rendered by the arbitrator
may be entered in any court having jurisdiction thereof.

     B. Excepted Controversies.  Although the parties hereto may agree to submit
Excepted Controversies to mediation or binding arbitration,  neither party shall
be required to do so. As used in this Agreement, the term "Excepted Controversy"
means  (i) a  claim  or  action  by a party  seeking  solely  injunctive  relief
(together  with costs and  reasonable  attorneys'  fees  incurred in  connection
therewith) to (a) compel the performance of the  confidentiality  obligations of
Purchaser  described  in Section  1.4D  hereof or  restrain  actions  prohibited
thereby,  or (b) compel  specific  performance of this  Agreement  following the
satisfaction  or waiver by a party of all  conditions  to Closing  provided  for
herein;  and (ii) any counterclaim by a party against which a claim described in
clause (i) is asserted seeking solely injunctive or declaratory relief (together
with costs and reasonable attorneys' fees incurred in connection therewith).  No
claim  or  action  (nor  any  counterclaim  or  counteraction)  seeking  damages
(including, without limitation, any Damages) shall be an Excepted Controversy.

     9.13 Specific Performance; Remedies. Each of the parties hereby agrees that
the transactions  contemplated by this Agreement are unique, and that each party
shall have, in addition to any other legal or equitable  remedy available to it,
the right to enforce  this  Agreement  by decree of  specific  performance.  The
parties  expressly  authorize  any  arbitrator  to  render a  binding  decree of
specific performance or other relief of an equitable nature. If any legal action

                                       22
<PAGE>

or other proceeding is brought for the enforcement of this Agreement, or because
of an alleged dispute,  breach,  default or misrepresentation in connection with
any of the provisions of this Agreement,  the successful or prevailing  party or
parties be entitled to recover  reasonable  attorneys' fees other costs incurred
in that action or  proceeding  in addition to any other  remedies to which it or
they may be entitled at law or equity.  The rights and remedies  granted  herein
are subject to the provisions of Section 9.13 hereof, but are cumulative and not
exclusive of any other right or remedy granted herein or provided by law.

     IN WITNESS WHEREOF,  each of the parties hereto has caused the Agreement to
be executed on its behalf as of the date first above written.


            "Purchaser"                                    "Company"

BOWLIN OUTDOOR ADVERTISING                      NORWOOD OUTDOOR, INC.
& TRAVEL CENTERS, INC.


By:                                             By:
   -----------------------------                   -----------------------------
   C.C. Bess                                       Edgar R. Keeling, Jr.
   Executive Vice President                        President









                                       23


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