BOWLIN OUTDOOR ADVERTISING & TRAVEL CENTERS INC
SC 13G/A, 1998-02-17
MISC GENERAL MERCHANDISE STORES
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549


                                 SCHEDULE 13G/A

                    UNDER THE SECURITIES EXCHANGE ACT OF 1934
                               (AMENDMENT NO. 1)*


            BOWLIN Outdoor Advertising & Travel Centers Incorporated
            --------------------------------------------------------
                                (Name of Issuer)


                          Common Stock, $.001 par value
                         ------------------------------
                         (Title of Class of Securities)


                                  102595 10 5
                                 --------------
                                 (CUSIP Number)




*The  remainder of this cover page shall be filled out for a reporting  person's
initial filing on this form with respect to the subject class of securities, and
for any  subsequent  amendment  containing  information  which  would  alter the
disclosures provided in a prior cover page.

The information required in the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the  Securities  Exchange  Act of
1934 ("Act") or otherwise  subject to the liabilities of that section of the Act
but  shall be  subject  to all other  provisions  of the Act  (however,  see the
Notes).
<PAGE>



                                  SCHEDULE 13G/A


CUSIP NO. 102595 10 5                                          PAGE 2 OF 6 PAGES
- ----------------------                                         -----------------

1     NAMES OF REPORTING PERSONS
      S.S. OR I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS

      Michael L. Bowlin
      --------------------------------------------------------------------------
2     CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*                  (a) [ ]
      N/A                                                                (b) [ ]
      --------------------------------------------------------------------------
3     SEC USE ONLY
      --------------------------------------------------------------------------
4     CITIZENSHIP OR PLACE OF ORGANIZATION

      United States
      -----------------------------------------------------------------------
                    5  SOLE VOTING POWER
                       783,830
       NUMBER OF       ---------------------------------------------------------
        SHARES      6  SHARED VOTING POWER      
      BENEFICIALLY     171,332                        
       OWNED BY        ---------------------------------------------------------
         EACH       7  SOLE DISPOSITIVE POWER   
       REPORTING       783,830                  
        PERSON         ---------------------------------------------------------
         WITH       8  SHARED DISPOSITIVE POWER 
                       171,332                        
                       ---------------------------------------------------------
             
9     AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

      1,723,513
      -----------------------------------------------------------------------
10    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES* [ ]

      N/A
      -----------------------------------------------------------------------
11    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)

      39.3%, based upon 4,384,848 shares outstanding at 12/31/97.
      -----------------------------------------------------------------------
12    TYPE OF REPORTING PERSON*

      IN
      -----------------------------------------------------------------------

                      *SEE INSTRUCTIONS BEFORE FILLING OUT!
<PAGE>

ITEM 1(a)  NAME OF ISSUER:

           BOWLIN Outdoor Advertising & Travel Centers Incorporated

ITEM 1(b)  ADDRESS OF ISSUER'S PRINCIPAL EXECUTIVE OFFICES:

           150 Louisiana, NE
           Albuquerque, New Mexico  87108

ITEM 2(a)  NAME OF PERSON FILING:

           Michael L. Bowlin

ITEM 2(b)  ADDRESS OF PRINCIPAL BUSINESS OFFICE OR, IF NONE, RESIDENCE:

           150 Louisiana, NE             
           Albuquerque, New Mexico  87108

ITEM 2(c)  CITIZENSHIP:

           United States

ITEM 2(d)  TITLE OF CLASS OF SECURITIES:

           Common Stock, $.001 per value

ITEM 2(e)  CUSIP NUMBER:

           102595 10 5

ITEM 3.    IF THIS STATEMENT IS FILED PURSUANT TO  RULES 13D-1(B) OR 13D-2(B),
           CHECK WHETHER THE PERSON FILING IS A:

           (a) [ ] Broker or Dealer  registered  under  Section 15 of the Act
           (b) [ ] Bank  as  defined  in  Section  3(a)(6)  of the  Act
           (c) [ ] Insurance Company as defined in Section 3(a)(19) of the Act
           (d) [ ] Investment Company registered under Section 8 of the
                   Investment Company Act

                                Page 3 of 6 Pages
<PAGE>
           (e) [ ] Investment Adviser registered under Section 203 of the 
                   Investment Advisers Act of 1940
           (f) [ ] Employee Benefit Plan, Pension Fund which is subject to 
                   the provisions of the Employee Retirement Income Security 
                   Act of 1974 or Endowment Fund; see ss. 240.13d-1(b)(1)(ii)(F)
           (g) [ ] Parent Holding Company, in accordance with ss.240.13d-1(b)
                   (1)(ii)(G) (NOTE: See Item 7)
           (h) [ ] Group, in accordance with ss.240.13d-1(b)(1)(ii)(H)

                  Not applicaable.

ITEM 4.   OWNERSHIP.

     If the percent of the class owned, as of December 31 of the year covered by
the statement, or as of the last day of any month described in Rule 13d-1(b)(2),
if  applicable,  exceeds five percent,  provide the following  information as of
that date and identify those shares which there is a right to acquire.

  (a) AMOUNT BENEFICIALLY OWNED:

      Michael L. Bowlin is the  beneficial  owner of 1,723,513  shares of Common
      Stock of the Company,  which includes  425,687 shares held by Mr. Bowlin's
      wife,  Monica A.  Bowlin,  and  171,332  shares  held by each of his three
      daughters.  Mr. Bowlin disclaims  beneficial  ownership of 342,664 of such
      shares held by two of his  daughters  and the  425,687  shares held by his
      wife.

  (b) PERCENT OF CLASS:
      
      39.3%

  (c) NUMBER OF SHARES AS TO WHICH SUCH PERSON HAS:

         (i)   sole power to vote or to direct the vote:                 783,830
        (ii)  shared power to vote or to direct the vote:                171,332
        (iii) sole power to dispose or to direct the disposition of:     783,830
        (iv)  shared power to dispose or to direct the disposition of:   171,332

INSTRUCTION: For computations regarding securities which represent a right to 
             acquire an underlying security see Rule 13d-3(d)(1).

ITEM 5.   OWNERSHIP OF FIVE PERCENT OR LESS OF A CLASS

          If this  statement  is being  filed to report  the fact that as of the
date hereof the reporting  person has ceased to be the beneficial  owner of more
than five percent of the class of securities, check the following .

          Not applicable.
   
                                Page 4 of 6 Pages
<PAGE>

INSTRUCTION: Dissolution of a group requires a response to this item.

ITEM 6.   OWNERSHIP OF MORE THAN FIVE PERCENT ON BEHALF OF ANOTHER PERSON.

          If any other person is known to have the right to receive or the power
to direct the receipt of dividends  from, or the proceeds from the sale of, such
securities,  a statement  to that effect  should be included in response to this
item and, if such interest relates to more than five percent of the class,  such
person  should be  identified.  A listing of the  shareholders  of an investment
company registered under the Investment Company Act of 1940 or the beneficiaries
of employee benefit plan, pension fund or endowment fund is not required.

          Not applicable.

ITEM 7.   IDENTIFICATION AND CLASSIFICATION OF THE SUBSIDIARY WHICH ACQUIRED THE
          SECURITY BEING REPORTED ON BY THE PARENT HOLDING COMPANY

          If a parent holding  company has filed this Schedule  pursuant to Rule
13d-1(b)(ii)(G),  so indicate under Item 3(g) and attach an exhibit  stating the
identity and the Item 3 classification of the relevant  subsidiary.  If a parent
holding  company has filed this Schedule  pursuant to Rule  13d-1(c),  attach an
exhibit stating the identification of the relevant subsidiary.

          Not applicable.

ITEM 8.   IDENTIFICATION AND CLASSIFICATION OF MEMBERS OF THE GROUP

          If a group has filed this Schedule  pursuant to Rule  13d-1(b)(ii)(H),
so indicate under Item 3(h) and attach an exhibit  stating the identity and Item
3 classification of each member of the group. If a group has filed this Schedule
pursuant to Rule 13d-1(c), attach an exhibit stating the identity of each member
of the group.

          Not applicable.

ITEM 9.   NOTICE OF DISSOLUTION OF GROUP

          Notice  of  dissolution  of a group  may be  furnished  as an  exhibit
stating the date of the dissolution and that all further filings with respect to
transactions in the security reported on will be filed, if required,  by members
of the group, in their individual capacity. See Item 5.

          Not applicable.

                                Page 5 of 6 Pages
<PAGE>

ITEM 10.  CERTIFICATION

          The  following  certification  shall be included if the  statement  is
filed pursuant to Rule 13d-1(b):

          By  signing  below I certify  that,  to the best of my  knowledge  and
belief, the securities referred to above were acquired in the ordinary course of
business  and were not acquired for the purpose of and do not have the effect of
changing or  influencing  the control of the issuer of such  securities and were
not acquired in connection  with or as a participant in any  transaction  having
such purposes or effect.

          Not applicable.

                                    SIGNATURE
                                    ---------

          After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information  set forth in this statement is true,  complete and
correct.


Dated:   February 17, 1998                  By: /s/ Michael L. Bowlin
                                               ---------------------------------
                                                Michael L. Bowlin
                                                President, CEO & Chairman


                                Page 6 of 6 Pages


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