BOWLIN OUTDOOR ADVERTISING & TRAVEL CENTERS INC
DEF 14A, 1999-08-03
MISC GENERAL MERCHANDISE STORES
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            BOWLIN OUTDOOR ADVERTISING & TRAVEL CENTERS INCORPORATED
                               150 Louisiana N.E.
                          Albuquerque, New Mexico 87108

                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                        TO BE HELD ON SEPTEMBER 17, 1999


To Our Stockholders:

     The 1999 Annual Meeting of  Stockholders  (the "Annual  Meeting") of BOWLIN
Outdoor  Advertising & Travel Centers  Incorporated (the "Company") will be held
at 8:00 a.m.,  Mountain  Standard  Time,  on Friday,  September 17, 1999, at the
Sheraton Uptown Hotel at 2600 Louisiana N.E., Albuquerque,  New Mexico 87110 for
the following purposes:

          1.   To elect three Class III  directors  to the Board of Directors to
               serve for three-year terms;

          2.   To ratify  the  appointment  of KPMG LLP to serve as  independent
               public accountants of the Company for the year ending January 31,
               2000; and

          3.   To transact  such other  business as may properly come before the
               Annual Meeting.


     Shareholders  of record at the close of business  on Monday,  July 19, 1999
(the "Record  Date") are entitled to vote at the meeting and at any  adjournment
or postponement thereof. Shares of Common Stock can be voted at the meeting only
if the  holder  is  present  or  represented  by proxy.  A list of  shareholders
entitled  to vote  at the  meeting  will  be  available  for  inspection  at the
Company's  corporate  headquarters for any purpose germane to the Annual Meeting
during ordinary business hours for ten (10) days prior to the meeting.

     Management  and the Board of Directors  cordially  invite you to attend the
Annual Meeting.

                              By Order of the Board of Directors



                              Michael L. Bowlin
                              Chairman of the Board, President and
                              Chief Executive Officer


Albuquerque, New Mexico
August 3, 1999

<PAGE>




            BOWLIN OUTDOOR ADVERTISING & TRAVEL CENTERS INCORPORATED
                               150 Louisiana N.E.
                          Albuquerque, New Mexico 87108

                 ----------------------------------------------
                                 PROXY STATEMENT
                 ----------------------------------------------

                 INFORMATION CONCERNING SOLICITATION AND VOTING

     This Proxy Statement is being  furnished to holders of Common Stock,  $.001
par value (the "Common Stock"),  of BOWLIN Outdoor  Advertising & Travel Centers
Incorporated,  a Nevada  corporation (the "Company").  The accompanying proxy is
solicited  by the  Board of  Directors  of the  Company,  for use at the  Annual
Meeting of Stockholders to be held on September 17, 1999 (the "Annual Meeting"),
or any adjournment or postponement thereof for the purposes set forth herein and
in the  accompanying  Notice of  Annual  Meeting  of  Stockholders.  This  Proxy
Statement  and  the  accompanying   form  of  Proxy  Card  were  mailed  to  all
stockholders  entitled to vote at the Annual Meeting on or about August 3, 1999.
The  corporate  offices  of the  Company  are  located  at 150  Louisiana  N.E.,
Albuquerque,  New Mexico 87108 and its telephone number at that address is (505)
266-5985.

VOTING RIGHTS

     Only holders of record of Common Stock at the close of business on July 19,
1999 (the  "Record  Date") are  entitled  to notice of and to vote at the Annual
Meeting  or  any  adjournment  or  postponement  thereof.  On the  Record  Date,
4,384,848  shares of Common  Stock were issued and  outstanding.  Each holder of
Common  Stock is entitled to one vote,  exercisable  in person or by proxy,  for
each share of Common Stock held of record on the Record Date.  Cumulative voting
is not permitted.

     The  Company's  Bylaws  provide  that a  majority  of all  shares  of stock
entitled  to vote,  whether  present in person or  represented  by proxy,  shall
constitute a quorum for the transaction of business at the meeting.  Abstentions
and broker  non-votes  will be  included in the  determination  of the number of
shares  represented for a quorum. In order to vote their shares in person at the
meeting,  stockholders  who own their  shares in  "street  name"  must  obtain a
special proxy card from their broker.

     The Board of Directors does not know of any matters other than the election
of directors that are expected to be presented for consideration at the meeting.


VOTING AND REVOCATION OF PROXIES

     All valid proxies  received  before the Annual Meeting and not revoked will
be exercised in accordance with the choice specified.  If no choice is indicated
on the proxy, the shares will be voted in accordance with the recommendations of
the Board of  Directors as to such  matters.  Proxies may be revoked at any time
prior to the time they are voted by:  (a)  delivering  to the  Secretary  of the
Company a written instrument of revocation bearing a date later than the date of
the proxy;  or (b) duly  executing and  delivering to the Secretary a subsequent
proxy  relating to the same  shares;  or (c)  attending  the Annual  Meeting and
voting in person. Mere attendance at the meeting will not itself have the effect
of revoking the proxy.
                                       1
<PAGE>

                             SOLICITATION OF PROXIES

     The Company will pay the cost of soliciting proxies,  including the cost of
preparing and mailing the Notice and Proxy Statement.  Solicitation will be made
primarily by mailing this Proxy Statement to all  stockholders  entitled to vote
at the  meeting.  Proxies may be  solicited  by officers  and  directors  of the
Company   personally   or  by  telephone  or   facsimile,   without   additional
compensation. The Company may reimburse brokers, banks and others holding shares
in their  names  for  others  for the cost of  forwarding  proxy  materials  and
obtaining proxies from beneficial owners of the Company's Common Stock.

               DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

     The  following  table  sets  forth  information   regarding  the  officers,
directors and director nominees of the Company.  A summary of the background and
experience of each of these individuals is set forth after the table.
<TABLE>
<S>

          <C>                                         <C>                        <C>
              Name                           Age                       Position

Michael L. Bowlin (1)(2)                      56             Chairman of the Board, President and Chief
                                                             Executive Officer
C. Christopher Bess                           52             Executive Vice President, Chief Operating
                                                             Officer and Director
William J. McCabe                             48             Senior Vice President -Management
                                                             Information Systems and Assistant Secretary
Cynthia K. Biggers                            43             Vice President - Travel Center Operations

Johnny Riley                                  46             Vice President - Travel Center Operations
Nina J. Pratz                                 47             Senior Vice President, Chief Financial
                                                             Officer, Treasurer, Secretary and Director
Michael Mons                                  44             Senior Vice President-Bowlin Advertising
                                                             Services
Robert L. Beckett (1)                         73             Director
Harold Van Tongeren (2)                       75             Director
Brian McCarty (2)                             61             Director
Jack Ayers                                    60             Director Nominee
James A. Clark (1)                            68             Director
- ----------------------------------------------------
(1) Member of Audit Committee
(2) Member of Compensation Committee
</TABLE>

                                       2
<PAGE>



     Michael L. Bowlin. Mr. Bowlin has served as Chairman of the Board and Chief
Executive  Officer of the Company  since 1991 and as President  since 1983.  Mr.
Bowlin has been  employed by the  Company  since  1968.  Mr.  Bowlin is the past
Chairman  of the Board for OAAA and has  served  on the  Board of  Directors  in
various  capacities for twenty years.  Mr. Bowlin also serves as President and a
member of the Board of  Directors of Stuckey's  Incorporated,  a restaurant  and
specialty store  franchisor  (including  specialty stores located at four of the
Company's  travel  centers);   however,   substantially   all  of  Mr.  Bowlin's
professional  time is devoted to his duties at the Company.  Mr.  Bowlin holds a
Bachelor's degree in Business Administration from Arizona State University.

     C.  Christopher  Bess. Mr. Bess has served as the Company's  Executive Vice
President  and Chief  Operating  Officer  since  1983.  Mr. Bess has served as a
member of the Company's Board of Directors since 1974.  During his 26 years with
the Company,  Mr. Bess has also served in such  capacities as Internal  Auditor,
Merchandiser for Travel Center Operations,  Travel Center Operations Manager and
as Development  Manager.  Mr. Bess is a certified public  accountant and holds a
Bachelor's degree in Business Administration from the University of New Mexico.

     William J.  McCabe.  Mr.  McCabe has served as the  Company's  Senior  Vice
President -Management  Information Systems since 1997 and as Assistant Secretary
since 1996.  Mr. McCabe  served as a member of the Board of Directors  from 1983
until August 1996.  Prior to 1997,  Mr. McCabe served as Senior Vice President -
Advertising  Services from 1993, Vice President of Outdoor  Operations from 1988
and as Vice  President  of  Accounting  from 1984 to 1987.  Mr.  McCabe has been
employed  by  BOWLIN  since  1976  in  such  additional  capacities  as a  Staff
accountant  and  Controller.  Mr.  McCabe holds a Bachelor's  degree in Business
Administration from New Mexico State University.

     Cynthia K. Biggers.  Ms. Biggers has served as the Vice President of Travel
Center  Operations since April of 1998. Prior to that she served as Assistant to
the Senior Vice President of Travel Center  Operations.  Ms. Biggers  previously
worked  for the State of New  Mexico as the Drug Free  Coordinator  for over two
years.  She  holds a  Bachelor's  Degree  in  Business  Administration  from the
University of New Mexico.

     Johnny Riley.  Mr. Riley has served as the Vice  President of Travel Center
Operations  since April of 1998.  Prior to that he served as the Company's Human
Resources  Director  for  three  years.  He  continued  oversight  of the  Human
Resources  Department  until January 1999.  Mr. Riley  previously  served as the
Executive Officer for Support Group Commander and as a Special Advisor and Human
Resources  Generalist for Air Force  Director of Civilian  Personnel from August
1990 through  August 1994. Mr. Riley is a retired  military  officer and holds a
Bachelor's   Degree  from  Texas  Tech  University  and  a  Master's  Degree  in
Organizational Management from Golden Gate University.

     Nina J. Pratz.  Ms. Pratz has served as the Company's Senior Vice President
- - Chief Financial Officer since 1997 and  Treasurer/Secretary  since 1977. Prior
to 1997,  Ms.  Pratz  served as Chief  Administrative  Officer  since  1988.  In
addition,  Ms. Pratz has served as a member of the Company's  Board of Directors
since 1976. Ms. Pratz holds a Bachelor's degree in Business  Administration from
New Mexico State University.
                                       3
<PAGE>
     Michael Mons.  Mr. Mons has served as the Company's  Senior Vice  President
for  Advertising  Services since  December of 1997.  Prior to December 1997, Mr.
Mons served as Sales Manager for the outdoor  division for three years. Mr. Mons
has over  eleven  years  experience  in all  facets of the  outdoor  advertising
industry  with  emphasis in directing  the start up and growth phases of outdoor
plants. Mr. Mons holds a Bachelor's degree in Business  Administration  from the
University of Arizona.

     Robert  L.  Beckett.  Mr.  Beckett  has  served as a member of the Board of
Directors of the Company since 1974.  Mr.  Beckett has also been President and a
Director of The Cooper  Agency,  Inc., a consumer loan  company,  since 1964. In
addition  to serving  as a Director  and  executive  officer of various  private
entities,  Mr.  Beckett  formerly  served  as Mayor of the City of  Deming,  New
Mexico.

     Harold Van  Tongeren.  Mr. Van Tongeren has served as a member of the Board
of  Directors  of the Company  since 1988.  Mr. Van  Tongeren has also served as
Chairman of the Board of  Directors  and  President  of Herk and  Associates,  a
representative  of  domestic  gift  and  jewelry  wholesalers,  since  1952.  In
addition,  Mr. Van  Tongeren  serves as a key contact to the  Company  regarding
potential acquisition  opportunities in the travel and tourism industry. Mr. Van
Tongeren attended Hope College and Dennison University.

     Brian McCarty. Mr. McCarty has served as a member of the Board of Directors
of the  Company  since  December  1996.  Mr.  McCarty  has served  since 1994 as
Chairman of the Board and Chief Executive Officer of Business Location Research,
a company  specializing  in the design and  development  of advanced  geographic
information  systems.  From 1990 to 1993,  Mr.  McCarty  served as President and
Chief Executive Officer of Naegele Outdoor Advertising ("Naegele"). Prior to his
employment   at  Naegele,   Mr.   McCarty   served  as   President  of  Ackerley
Communications,  a publicly  traded company  engaged in the operation of outdoor
advertising,  radio and television broadcasting properties.  Mr. McCarty holds a
Bachelor's degree in Marketing from Lewis University.

     Jack  Ayers.  Mr.  Ayers is the former  president  of the  Whiteco  Outdoor
Advertising  division of Whiteco Industries,  Inc. After thirty-eight years with
Whiteco,  Mr. Ayers  retired in March 1999.  Mr. Ayers  currently is  consulting
within the outdoor  advertising  industry.  In  addition,  Mr.  Ayers  serves as
Chairman of the Board of directors of DMA Marketing and also serves on the Board
of  Directors  of  Whiteco-Qingyu,   Whiteco  Industries  outdoor  operation  in
Shanghai,  China. Mr. Ayers holds a Bachelor's degree in Business Administration
from the Kelley School of Business at Indiana University.

     James A. Clark.  Mr. Clark has served as a member of the Board of Directors
of the  Company  since  December  1996.  Mr.  Clark is  currently  retired  from
full-time employment.  Mr. Clark served as President and Chief Executive Officer
of First  Interstate Bank of Albuquerque  from 1985 to 1991.  Prior to 1991, Mr.
Clark served in several  capacities at various  banking and  financial  services
entities for over 25 years. Mr. Clark holds a Certificate of Graduation from the
Stonier Graduate School of Banking at Rutgers University.

                                       4
<PAGE>
                              ELECTION OF DIRECTORS

     The Board of Directors  currently  consists of seven members and is divided
into three  classes.  One class of directors is elected each year to serve for a
term of three years.  Each director  serves until his successor has been elected
and qualified, or until his earlier resignation or removal.

                                DIRECTOR NOMINEES

                  Class III Directors -- Terms Expiring in 1999

     At the Annual  Meeting,  three Class III directors will be elected to serve
for a term of three  years  each  expiring  in 2002 and until the  election  and
qualification  of  their  respective  successors.  The  nominees  receiving  the
greatest number of votes cast at the Annual Meeting will be elected to Class III
of the Board of Directors.  In the event, however, that any nominee is unable or
declines to serve as a director at the time of the Annual  Meeting,  the proxies
will be voted for any nominee who shall be  designated  by the current  Board of
Directors to fill the  vacancy.  The Board of  Directors  recommends  Michael L.
Bowlin,  Robert L.  Beckett,  and Jack Ayers be elected  Class III  directors to
serve  until the annual  meeting of  stockholders  in 2002.  Mr.  Bowlin and Mr.
Beckett are  currently  Class III  directors of the Company whose term of office
will expire at the September 17, 1999 Annual Meeting.

     Approval  of the  election  of  the  director  nominees  will  require  the
affirmative vote of a plurality of the votes cast by the  stockholders  entitled
to vote.  Messrs.  Michael L. Bowlin and C.  Christopher  Bess, who collectively
exercise voting power over a majority in interest of the  outstanding  shares of
Common  Stock,  have  indicated  they will  vote FOR  election  of the  director
nominees  as set forth  above.  Accordingly,  it is expected  that the  director
nominees will be elected to Class III of the Board of Directors.


                MEETINGS AND COMMITTEES OF THE BOARD OF DIRECTORS

     During the fiscal year ended  January 31,  1999,  the Board of Directors of
the  Company  met on three  occasions.  Except as noted,  each of the  Directors
attended  75% or more of the  meetings  of the  Board  of  Directors  and of the
meetings held by such committees of the Board on which he served. James A. Clark
attended 67% of the meetings; Brian McCarty did not attend any of the meetings.

     The Audit Committee,  which is currently comprised of Messrs. Bowlin, Clark
and Beckett,  is  responsible  for reviewing and making  recommendations  to the
Board  concerning  the  selection of outside  auditors,  the annual audit of the
Company's financial  statements and the Company's internal accounting  controls,
practices and policies. The Audit Committee has had no meetings to date.

     While  the  Compensation  Committee  has not met,  the  Board of  Directors
previously has made decisions regarding  compensation of the Company's executive
officers.  The Board of Directors is responsible  for setting and  administering
the policies that govern both annual  compensation and stock ownership programs.
In general the Board of Directors  compensation  philosophies are based upon the
following subjective principles:
     -Compensation  programs  should reflect and promote the Company's goals and
     reward  individuals for contributions to the Company's success in achieving
     its goals.
                                       5
<PAGE>
     -Compensation  should be related  to the value  created  for the  Company's
     stockholders.
     -Compensation  programs  should  integrate  both the long  and  short  term
     strategies of the Company.
     -Compensation  programs  should be  designed  to  attract  and  retain  key
     executives critical to the long-term success of the Company.
     -Stock  ownership  by  employees  and  stock-based  compensation  plans are
     beneficial in aligning  management's and the stockholders'  interest in the
     enhancement of stockholder value.

     Total compensation for senior management is set at levels that the Board of
Directors  believes are competitive in relation to companies of similar type and
size; however no independent  investigation of such levels has been conducted by
the Board of  Directors.  Components  of  executive  compensation  include  base
salary,  equity  participation in the Company in the form of options to purchase
common stock, and a discretionary bonus program.

     The  Board  of  Directors  establishes  base  salaries  for  the  Company's
executive  officers at levels considered  appropriate in light of the duties and
scope of responsibilities of each officer's positions. In this regard, the Board
considers the  compensation  practices and corporate  financial  performance  of
similarly situated companies. The Board of Directors takes into account a number
of  factors,  including  (but not limited  to)  management's  efforts to improve
levels of sales and profitability and to expand markets into which the Company's
products  are  distributed  and sold.  The  Board  also  considers  management's
consistent commitment to the long-term success of the Company through developing
and implementing strategic business acquisition opportunities.

     Based upon its evaluation of these factors, the board of Directors believes
that  senior   management   is  dedicated  to  achieving   long-term   financial
improvements,   and  that  the   compensation   policies,   plans  and  programs
administered by the Board  contribute to management's  commitment.  The Board of
Directors  attempts to assimilate  all of the foregoing  factors when it renders
its compensation decision;  however, the Board recognizes that its decisions are
subjective in nature due to the subjective nature of the criteria.  The Board of
Directors does not assign any specified weight to the criteria it considers.

     Bonus  compensation  is paid at the  discretion  of the Board of Directors.
Determination  of the  Board of  Directors  with  regard  to the  award of bonus
compensation are generally based upon the Board's evaluation of the same factors
previously  described under base salaries and other subjective  criteria.  There
were no bonuses paid for fiscal year ended January 31, 1999.

     Mr.  Bowlin has served as  President  of the  Company  since 1983 and Chief
Executive  Officer since 1991.  As Chief  Executive  Officer,  Mr. Bowlin has an
employment  agreement  for a  base  salary  and is  eligible  to  receive  bonus
compensation  at the  discretion  of the  Board of  Directors  (see  "Employment
Agreements").  Mr.  Bowlin is eligible to receive  stock  options under the 1996
Stock  Option  Plan.  The Board's  evaluation  process with respect to the Chief

                                       6
<PAGE>
Executive  Officer's  compensation  is comprised of the same components that are
utilized by the Board in evaluating the  compensation of other members of senior
management.

                    Submitted by Bowlin  Outdoor  Advertising  & Travel  Centers
                    Incorporated Board of Directors

                    Michael L. Bowlin
                    C. Christopher Bess
                    Nina J. Pratz
                    Robert L. Becket
                    Harold Van Tongeren
                    Brian McCarty
                    James A. Clark


     The Company's  Board of Directors  does not maintain a standing  nominating
committee or other committees performing similar functions.

                              DIRECTOR COMPENSATION

     Directors  who are not  employees  of the Company  are  entitled to receive
$1,000 per each meeting of the Board of  Directors,  or any  committee  thereof,
attended plus reimbursement of reasonable  expenses.  Non-employees also receive
an option to purchase  6,000 shares of Common  Stock upon their  election to the
Board of Directors under the Company's 1996 Stock Option Plan.  Directors do not
receive any other compensation for such services.

                             EXECUTIVE COMPENSATION

     The following  table  summarizes all  compensation  to the Company's  Chief
Executive  Officer for services  rendered to the Company during the fiscal years
ended  January 31,  1999,  1998 and 1997.  The  Company  has no other  executive
officers  other than the Chief  Executive  Officer whose total annual salary and
bonus exceeded $100,000.

                           Summary Compensation Table

<TABLE>
<S>
          <C>                       <C>           <C>        <C>           <C>            <C>            <C>
                                                                                      Compensation
                                                                                      --------------
                                                       Annual Compensation                Awards
                                             ---------------------------------------- --------------
                                                                            Other       Securities
                                                                           Annual      Underlying     All Other
                                                 Salary      Bonus      Compensation   Options/SARS  Compensation
     Name and Principal Position     Year        ($)(1)       ($)          ($)(3)        (2)(#)          ($)
     ----------------------------- --------- -------------- ----------- ------------- -------------- ------------

      Michael L. Bowlin             1999        144,700         --         14,458           --            --
        Chairman of the Board,      1998        136,000         --         14,535           --            --
          President & CEO           1997         93,000         --         16,133         50,000          --
     -----------------------------
</TABLE>
                                       7
<PAGE>
(1)  Includes  amounts  deferred at the election of the CEO to be contributed to
     his 401(k)  Profit  Sharing Plan account.

(2)  On September 27, 1997, Mr. Bowlin was granted an option to purchase  50,000
     shares of Common  Stock under the 1996 Stock  Option  Plan.

(3)  Amount for 1999 includes (i) $1,775 of the Company's discretionary matching
     contributions allocated to Mr. Bowlin's 401(k) Profit Sharing Plan account,
     (ii)  $11,449 for  premiums  on term life,  auto and  disability  insurance
     policies of which Mr.  Bowlin or his wife is the owner and (iii) $1,234 for
     Mr.  Bowlin's use of a Company owned vehicle.  Amount for 1998 includes (i)
     $2,901 of the Company's  discretionary matching contributions  allocated to
     Mr. Bowlin's 401(k) Profit Sharing Plan account;  (ii) $10,426 for premiums
     on term life, auto and disability insurance policies of which Mr. Bowlin or
     his wife is the owner and (iii)  $1,208 for Mr.  Bowlin's  use of a Company
     owned  vehicle.  Amount  for 1997  includes  (i)  $4,750  of the  Company's
     discretionary  matching  contributions  allocated  to Mr.  Bowlin's  401(k)
     Profit Sharing Plan account;  (ii) $10,155 for premiums on term life,  auto
     and  disability  insurance  policies of which Mr. Bowlin or his wife is the
     owner and (iii) $1,228 for Mr. Bowlin's use of a Company owned vehicle.

     The following table sets forth certain information concerning each exercise
of stock  options  during the year ended  January 31, 1999 by Mr. Bowlin and the
aggregated fiscal year-end value of the unexercised options held by Mr. Bowlin.


             AGGREGATED OPTION/SAR EXERCISES IN LAST FISCAL YEAR AND
                     OPTION/SAR VALUE AS OF JANUARY 31, 1999
<TABLE>
<S>
        <C>                <C>             <C>             <C>        <C>              <C>              <C>
                                                                        Value                    Value of Unexercised
                        Shares Acquired      Realized Upon   Number of Unexercised Options           In-the-Money
    Name                on Exercise (#)       Exercise ($)      at Fiscal Year End (#)      Options at Fiscal Year End ($)
    ----                ---------------       ------------      ----------------------      ------------------------------
                                                             Exercisable    Unexercisable   Exercisable    Unexercisable
                                                             -----------    -------------   -----------    -------------
Michael L. Bowlin            -0-                 -0-             -0-            50,000        $ -0-            $ -0-
</TABLE>

EMPLOYMENT AGREEMENTS

     On August 23, 1996, the Board of Directors approved  employment  agreements
with  Michael L. Bowlin for  services as  Chairman of the Board,  President  and
Chief Executive  Officer and with C.  Christopher Bess for services as Executive
Vice  President  and  Chief  Operating  Officer  (Messrs.  Bowlin  and  Bess are
sometimes  collectively referred to herein as the "Employee").  These agreements
provide for base annual salaries,  effective as of February 1, 1997, for Messrs.
Bowlin  and Bess of  $195,000  and  $145,000,  respectively,  subject  to annual
increases at the discretion of the Board of Directors, but at least equal to the
corresponding increase in the Consumer Price Index. In addition, the Employee is
entitled  to receive  bonuses at the  discretion  of the Board of  Directors  in
accordance with the Company's bonus plans in effect from time to time.

     For the fiscal year ended January 31, 1999, in the interest of  maintaining
the  Company's  profitability  and  capital,  Messrs.  Bowlin and Bess agreed to
accept base annual salaries of $145,000 and $95,000, respectively.

                                       8
<PAGE>

     The following  table  summarizes  stock option grants during the last three
fiscal years to Mr. Bowlin.


<TABLE>
<S>
               <C>                 <C>       <C>                 <C>            <C>         <C>
                    Option Grants in Last Three Fiscal Years


                                Individual Grants
                    ---------------------------------------------------------
                                            Number of        % of Total
                                            Securities       Options/SARs
                                            Underlying       Granted to     Exercise or
        Name and Principal                  Options/SARs     Employees in   Base Price   Expiration
            Position              Year     Granted (#)      Fiscal Year      ($/sh)        Date
 ----------------------------------------------------------------------------------------------------

      Michael L. Bowlin            1999         --               --              --           --
        Chairman of the Board      1998         --               --              --           --
          President & CEO          1997       50,000            15%            $8.80         2006


</TABLE>


Compliance with Section 16(a) of the Securities Exchange Act of 1934

     Section  16(a) of the  Securities  Exchange  Act of 1934,  as amended  (the
"Exchange Act"),  requires the Company's  officers and Directors and persons who
own more than ten  percent  of the  Company's  Common  Stock to file  reports of
ownership and changes in ownership with the Securities and Exchange  Commission.
Officers, Directors and greater than ten percent owners are also required by the
Securities  and  Exchange  Commission  regulations  to furnish the Company  with
copies of all Section 16(a) forms they file.

     Based solely on the Company's  review of the copies of such forms  received
by it, the Company believes that, during the fiscal year ended January 31, 1999,
all filing  requirements  under Section 16(a) of the Exchange Act  applicable to
its officers, Directors and greater that ten percent owners were complied with.

                                       9
<PAGE>


                 SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS
                                 AND MANAGEMENT

     The  following  table sets  forth,  as of April 30,  1999,  the  beneficial
ownership of shares of Common  Stock of the Company by (i) all persons  known by
the  Company  to be the  beneficial  owners of more  than 5% of the  outstanding
shares of Common Stock; (ii) each Director and  Director-Nominee of the Company;
(iii)  the  Executive  Officers  of the  Company;  and  (iv) all  Directors  and
executive officers of the Company as a group.

<TABLE>
<S>
          <C>                                          <C>                       <C>
                                        AMOUNT AND NATURE OF BENEFICIAL      PERCENT OF
NAME OF BENEFICIAL OWNER (1)                     OWNERSHIP (2)                CLASS (3)
- ----------------------------                     -------------                ---------

Michael L. Bowlin (4)                              1,717,613                    39.2%

C. Christopher Bess (5)                              458,623                    10.5%

Nina J. Pratz                                        116,802                     2.7%

William J. McCabe                                     61,190                     1.4%

Michael Mons                                             330                       *

Robert J. Beckett                                    123,646                     2.8%

Harold Van Tongeren (6)                               44,099                     1.0%

James A. Clark                                         2,000                       *

Monica A. Bowlin (7)                               1,717,613                    39.2%

The Francis W. McClure and Evelyn Hope McClure
Revocable Trust                                      391,695                     8.9%

All directors and executive officers as a
group (10 persons) (4)(5)(6)(7)                    2,524,303                    57.7%
- ------------------------------------------------
*Less than 1.0%
</TABLE>

(1)  All of the holders have an address at c/o the Company,  150  Louisiana  NE,
     Albuquerque, NM, 87108.
(2)  Unless  otherwise  noted and  subject to  community  property  laws,  where
     applicable,  the  persons  named in the table  above  have sole  voting and
     investment  power  with  respect  to all  shares of  Common  Stock as shown
     beneficially  owned by them.
(3)  The  shares  and  percentages  shown  include  the  shares of Common  Stock
     actually  owned as of April 30, 1999,  and the shares of Common Stock which
     the person had the right to acquire beneficial  ownership within sixty days
     of such date pursuant to options. All shares of Common Stock the identified
     person had the right to acquire  within  sixty days of April 30,  1999 upon
     the  exercise  of  options  are  deemed   outstanding  when  computing  the
     percentage of the securities owned by such person, but are not deemed to be
     outstanding  when computing the percentage of securities owned by any other
     person.

                                       10
<PAGE>
(4)  Includes  425,687 shares held by Mr.  Bowlin's wife and 171,332 shares held
     by each of three daughters. Mr. Bowlin disclaims beneficial ownership of an
     aggregate  of  513,996  of such  shares,  which  are  held by  three of his
     daughters.
(5)  Includes 48,006 shares held by Mr. Bess' wife and 26,623 shares held by Mr.
     Bess' minor daughter.
(6)  All of such 44,099  shares are held by Mr. Van  Tongeren  jointly  with his
     wife.
(7)  Includes  777,530 shares held by Mrs.  Bowlin's  husband and 171,332 shares
     held by each of her  three  daughters.  Mrs.  Bowlin  disclaims  beneficial
     ownership  of an  aggregate  of 513,996 of such  shares,  which are held by
     three of her daughters.




















                      Rest of page intentionally left blank

                                       11
<PAGE>


                                PERFORMANCE GRAPH

     The  Company's  Common  Stock began  trading on the Nasdaq on December  17,
1996.  It currently  trades on the AMEX under the symbol  "BWN".  The  following
graph compares the Company's  cumulative  shareholder return at the last trading
day of each month  beginning  on January 1, 1997  through  January 29, 1999 with
shareholder returns on the (i) NYSE/AMEX/Nasdaq  Stock Market (US Companies) and
(ii) a  self-determined  selection of Companies  that  include  Casey's  General
Stores,  Inc., Obie Media Corporation and Lamar Advertising  Company.  The graph
assumes that the value of the  investment in the Common Stock and each index was
$100 at December 17, 1996 and that all dividends, if any, were reinvested.

                                  TOTAL RETURNS
<TABLE>
<S>

      <C>         <C>          <C>         <C>                   <C>         <C>          <C>          <C>
                 Market       Peer       Bowlin's                           Market        Peer      Bowlin's
      Date       Index        Index        Inc.                  Date        Index       Index        Inc.
   Base Point

    12/17/96     100.000     100.000      100.000               1/31/98      49.231      134.931     166.340
    12/31/96      93.846     102.479      104.232               2/28/98      70.769      144.719     191.009
     1/31/97      98.462     107.961      101.632               3/31/98     107.692      152.006     200.900
     2/28/97      87.692     107.876       94.482               4/30/98     121.538      153.628     201.170
     3/31/97      83.077     103.009       98.076               5/31/98     112.308      149.599     180.429
     4/30/97      70.769     107.503       95.827               6/30/98     113.846      154.907     208.334
     5/31/97      73.846     115.151      109.468               7/31/98      95.385      151.633     209.538
     6/30/97      64.615     120.269      114.971               8/31/98      70.769      128.131     177.864
     7/31/97      52.308     129.491      122.583               9/30/98      61.538      136.639     172.807
     8/31/97      52.308     124.789      120.731              10/31/98      60.000      146.529     179.903
     9/30/97      58.462     131.999      133.660              11/30/98      63.077      155.697     189.745
    10/31/97      49.231     127.496      139.180              12/31/98      63.077      165.599     196.701
    11/30/97      50.769     131.725      132.233               1/29/99      78.462      171.876     205.826
    12/31/97      52.308     134.142      156.151

</TABLE>

Prepared by the Center for Research in Security Prices
Produced on 07/23/1999 including data to 01/29/1999


                                       12
<PAGE>

                     CERTAIN TRANSACTIONS AND RELATIONSHIPS

     Michael L. Bowlin is the  President and Chairman of the Board of, and a 25%
stockholder in, Stuckey's Corporation ("Stuckey's"), a franchiser of restaurants
and  specialty  stores,  including  specialty  stores  located  at  four  of the
Company's  travel centers.  In fiscal year 1999,  aggregate  franchise and other
related fees paid by the Company to Stuckey's equaled approximately $36,356. The
Company  did not  have  any  other  transactions  during  fiscal  1999  with any
director,  director  nominee,  executive officer or security holder known to the
Company to own of record or beneficially more than 5% of the Company's Common
Stock, or any member of the immediate family of any of the foregoing persons, in
which the amount involved exceeded $60,000.

                  APPOINTMENT OF INDEPENDENT PUBLIC ACCOUNTANTS

     The  Board  of  Directors  has  appointed  KPMG LLP as  independent  public
accountants to audit the  consolidated  financial  statements of the Company for
the  fiscal  year  ending  January 31,  2000,  and to perform  other  accounting
services as requested by the Company.  Although not required to do so, the Board
of Directors is submitting the appointment of that firm for  ratification at the
Annual Meeting.  A  representative  of KPMG LLP is expected to be present at the
Annual  Meeting,  will have the  opportunity  to make a  statement  if he or she
desires to do so, and is  expected  to be  available  to respond to  appropriate
questions.

                              STOCKHOLDER PROPOSALS

     Any  stockholder  proposals  intended to be presented at the Company's next
annual  meeting of  stockholders  must be  received by the Company no later than
April 4, 2000, to be evaluated by the Board for inclusion in the  information or
proxy  statement for that  meeting.  Such  proposals  should be addressed to the
Corporate Secretary,  BOWLIN Outdoor Advertising & Travel Centers  Incorporated,
150 Louisiana N.E., Albuquerque,  New Mexico 87108. If a stockholder proposal is
introduced at the 2000 Annual Meeting of Stockholders  without any discussion of
the proposal in the Company's  proxy  statement,  and the  Stockholder  does not
notify the Company on or before June 20,  2000,  as required by  Securities  and
Exchange  Commission Rule  14a-4(c)(1),  of the intent to raise such proposal at
the Annual Meeting of Stockholders, then proxies received by the Company for the
2000 Annual  Meeting will be voted by the persons named as such proxies in their
discretion with respect to such proposal.  Notice of such proposal is to be sent
to the above address.

                                 OTHER MATTERS

     The Board of Directors does not intend to present at the Annual Meeting any
matters other than those  described  herein and does not  presently  know of any
matters that will be presented by other parties.

                                       13
<PAGE>

                        1999 ANNUAL REPORT ON FORM 10-K

     The Company  files annual  reports on Form 10-K with the SEC. A copy of the
annual  report for the fiscal year ended  January 31,  1999  (except for certain
exhibits thereto) may be obtained,  free of charge,  upon written request by any
stockholder  to The Miller Group,  4909 E. McDowell  Road,  Suite 100,  Phoenix,
Arizona 85008, Attention:  Bowlin Shareholder Relations.  Copies of all exhibits
to the annual report are available upon a similar request, subject to payment of
a charge to reimburse the Company for its expenses in supplying any exhibit.

                              By Order of the Board of Directors



                              Michael L. Bowlin
                              Chairman of the Board



August 3, 1999

                                       14
<PAGE>



                                  SCHEDULE 14A

                            SCHEDULE 14A INFORMATION

Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934
                                (Amendment No. )

Filed by the Registrant [X]
Filed by a Party other than the Registrant [  ]
Check the appropriate box:

[ ] Preliminary Information Statement
[ ] Confidential, for Use of the Commission Only (as permitted by
    Rule 14a-6(e)(2))
[X] Definitive Proxy Statement
[ ] Definitive Additional Materials
[ ] Soliciting Material Pursuant to Sec. 240.14a-11(c) or Sec. 240.14a-12
            BOWLIN Outdoor Advertising & Travel Centers Incorporated
- --------------------------------------------------------------------------------
                (Name of Registrant As Specified in Its Charter)

- --------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):
[X]  No fee required.
[ ]  Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.
     1)   Title of each class of securities to which transaction applies:
                              N/A
          ----------------------------------------------------------------------
     2)   Aggregate number of securities to which transaction applies:
                              N/A
          ----------------------------------------------------------------------
     3)   Per unit  price  or other  underlying  value of  transaction  computed
          pursuant to Exchange  Act Rule 0-11 (set forth the amount on which the
          filing fee is calculated and state how it was determined):
                              N/A
          ----------------------------------------------------------------------
     4)  Proposed maximum aggregate value of transaction:
                              N/A
         -----------------------------------------------------------------------
     5)  Total fee paid:
                              N/A
         -----------------------------------------------------------------------

[ ] Fee paid previously with preliminary materials.
[ ] Check box if any part of the fee is offset as provided  by  Exchange  Act
    Rule  0-11(a)(2)  and identify the filing for which the  offsetting fee was
    paid  previously.  Identify the previous filing by  registration  statement
    number,  or the Form or  Schedule  and the date of its  filing.
     1) Amount Previously Paid:
                N/A
        ----------------------
     2) Form, Schedule or Registration Statement No.:
                N/A
        ----------------------
     3) Filing Party:
                N/A
        ----------------------
     4) Date Filed:
                N/A
        ----------------------

<PAGE>


            BOWLIN OUTDOOR ADVERTISING & TRAVEL CENTERS INCORPORATED
                                      PROXY
           THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS


     The undersigned  hereby appoints Michael L. Bowlin and C. Christopher Bess,
and each of them,  with  power to appoint a  substitute,  to vote all shares the
undersigned is entitled to vote at the Annual Meeting of  Shareholders of Bowlin
Outdoor  Advertising  &  Travel  Centers  Incorporated,  to be held  on  Friday,
September 17, 1999, and at all adjournments  thereof,  as specified below on the
following  matters which are further  described in the Proxy  Statement  related
hereto,  and, in their  discretion,  upon any other matters which may be brought
before the meeting.

          1.   ELECTION OF CLASS III DIRECTORS, NOMINEES:

               Michael L. Bowlin, Robert L. Beckett, and Jack Ayers

               [ ] VOTE FOR all nominees listed above (except vote withheld from
                   the following nominee, if any, whose names are written below)

 -------------------------------------------------------------------------------

               [ ] WITHHOLD AUTHORITY to vote for all nominees listed above.



     In their  discretion,  the proxies are  authorized  to vote upon such other
business as may properly  come before the  meeting.  This proxy,  when  properly
executed,  will be  voted  in the  manner  directed  herein  by the  undersigned
shareholder. If no direction is made, this proxy will be voted for all directors
named in Item 1.

                    Dated: ________________________, 1999

                    Please sign exactly as name appears at left. When shares are
                    held as joint  tenants,  both should  sign.  When signing as
                    attorney,  executor,  administrator,  trustee  or  guardian,
                    please  give  full  corporate  name by  President  or  other
                    authorized officer. If a partnership,  please have signed in
                    partnership name by authorized person.


                    ------------------------------------------------------------
                                         Signature

                    ------------------------------------------------------------
                                  Signature if held jointly

                    PLEASE  MARK,  SIGN,  DATE,  AND RETURN THIS PROXY  PROMPTLY
                    USING THE ENCLOSED ENVELOPE.

<PAGE>


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