BOWLIN OUTDOOR ADVERTISING & TRAVEL CENTERS INC
8-K, EX-2.1, 2000-10-30
MISC GENERAL MERCHANDISE STORES
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                          AGREEMENT AND PLAN OF MERGER

                                  By and Among

                           LAMAR ADVERTISING COMPANY,

                    LAMAR SOUTHWEST ACQUISITION CORPORATION,

                                on the one hand,

                                       and

            BOWLIN OUTDOOR ADVERTISING & TRAVEL CENTERS INCORPORATED,

                                  on the other




                              Dated October 3, 2000
<PAGE>
                                TABLE OF CONTENTS

                                                                            Page
                                                                            ----

ARTICLE 1  THE CLOSING; THE MERGER; EFFECTS OF THE MERGER......................1

     1.1   Closing.............................................................1
     1.2   The Merger; Effective Date and Effective Time.......................2
     1.3   Effects of Merger...................................................2
     1.4   Articles of Incorporation and Bylaws of the Surviving
           Corporation.........................................................2
     1.5   Directors and Officers of the Surviving Corporation.................3

ARTICLE 2  EFFECT ON THE CAPITAL STOCK OF THE CONSTITUENT CORPORATIONS;
           EXCHANGE OF CERTIFICATES............................................3

     2.1   Effect on Capital Stock.............................................3
     2.2   Exchange of Stock Certificates; Record Date.........................4
     2.3   No Further Rights in Bowlin Common Stock............................4
     2.4   Distributions with Respect to Unexchanged Shares....................5
     2.5   Undelivered Merger Consideration....................................5
     2.6   Escheat.............................................................5

ARTICLE 3  REPRESENTATIONS AND WARRANTIES OF BOWLIN............................5

     3.1   Organization; Qualification; Subsidiaries...........................5
     3.2   Bowlin Capital Stock................................................6
     3.3   Authority; Enforceability...........................................6
     3.4   No Conflicts or Consents............................................7
     3.5   Advertising Revenues................................................7
     3.6   Lease Expense.......................................................7
     3.7   Bowlin Long-Term Debt...............................................7
     3.8   Leases and Advertising Contracts....................................7
     3.9   Faces...............................................................8
     3.10  Permits; Compliance with Laws.......................................8
     3.11  Owned Real Property.................................................8
     3.12  Corporate Formalities; Corporate Documents and
           Stockholder Agreements..............................................9
     3.13  SEC Documents; Financial Statements; Liabilities....................9
     3.14  Documents and Written Materials....................................10
     3.15  Absence of Certain Changes or Events...............................10
     3.16  Legal Proceedings..................................................12
     3.17  Accounts Receivable................................................12
     3.18  Contracts..........................................................12
     3.19  Environmental Matters..............................................13
     3.20  Employee Matters...................................................14
     3.21  ERISA and Related Matters..........................................15
     3.22  Taxes..............................................................16
     3.23  Transactions with Related Parties..................................19
     3.24  Voting Requirements................................................20
     3.25  State Takeover Statutes; Rights Plan...............................20

                                        i
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                                                                            ----

     3.26  Intellectual Property..............................................20
     3.27  Insurance..........................................................21
     3.28  Bank Accounts; Power of Attorney...................................21
     3.29  Registration Statement and Proxy Statement/Prospectus..............21
     3.30  No Finder's Fee....................................................21

ARTICLE 4  REPRESENTATIONS AND WARRANTIES OF LAMAR AND NEWCO..................21

     4.1   Organization.......................................................22
     4.2   Lamar Capital Stock................................................22
     4.3   Authority; Enforceability..........................................22
     4.4   No Conflicts or Consents...........................................23
     4.5   SEC Documents; Financial Statements; Liabilities...................23
     4.6   Registration Statement and Proxy Statement/Prospectus..............24
     4.7   No Finder's Fee....................................................25
     4.8   Reorganization Representations.....................................25

ARTICLE 5  COVENANTS..........................................................25

     5.1   Regulatory Approvals; Cooperation and Best Efforts.................25
     5.2   Bowlin Special Meeting.............................................26
     5.3   Preparation of the Proxy Statement/Prospectus and the
           Registration Statement.............................................27
     5.4   Conduct of Business Prior to the Closing Date......................27
     5.5   No Solicitation....................................................28
     5.6   Press Releases.....................................................29
     5.7   Access to Information and Confidentiality..........................30
     5.8   Consultation and Reporting.........................................30
     5.9   Notification of Changes............................................31
     5.10  Stock Option Plan..................................................31
     5.11  Faces to Be Completed..............................................31
     5.12  Fees and Expenses..................................................31
     5.13  Affiliate Agreements...............................................31
     5.14  Listing............................................................32
     5.15  Bowlin 401(k) Plan.................................................32
     5.16  Repair of Faces....................................................32
     5.17  Management Agreement...............................................32
     5.18  Contribution Agreement; Spin-Off...................................32

ARTICLE 6  CLOSING CONDITIONS.................................................33

     6.1   Conditions Applicable to all Parties...............................33
     6.2   Conditions to Lamar's and NewCo's Obligations......................34
     6.3   Conditions to Obligations of Bowlin................................35

ARTICLE 7  TERMINATION AND AMENDMENT..........................................36

     7.1   Termination........................................................36

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     7.2   Effect of Termination..............................................37
     7.3   Expenses; Termination Fees.........................................37

ARTICLE 8  DEFINED TERMS......................................................37

     8.1   Definitions........................................................37

ARTICLE 9  MISCELLANEOUS......................................................41

     9.1   Notices............................................................41
     9.2   Headings; Gender...................................................42
     9.3   Entire Agreement; No Third Party Beneficiaries.....................43
     9.4   Governing Law......................................................43
     9.5   Assignment.........................................................43
     9.6   Severability.......................................................43
     9.7   Counterparts.......................................................43
     9.8   AMENDMENT..........................................................43
     9.9   Effect of Spin-Off on Certain Bowlin Representations
           and Warranties.....................................................43

                                       iii
<PAGE>
                          AGREEMENT AND PLAN OF MERGER

     THIS  AGREEMENT  AND PLAN OF MERGER (this  "Agreement"),  dated  October 3,
2000,  is by  and  among  Lamar  Advertising  Company,  a  Delaware  corporation
("Lamar"),  and Lamar Southwest  Acquisition  Corporation,  a Nevada corporation
("NewCo"),  on the one hand,  and Bowlin  Outdoor  Advertising & Travel  Centers
Incorporated,  a Nevada corporation ("Bowlin"),  on the other. Capitalized terms
not otherwise  defined in this Agreement  have the meanings  ascribed to them in
Article 8.

                                   BACKGROUND

     A. The  respective  Boards of  Directors  of Lamar,  NewCo and Bowlin  have
approved the merger of NewCo with and into Bowlin (the  "Merger") in  accordance
with Nevada law, whereby,  among other things,  all outstanding shares of Bowlin
common  stock,  $.001  par  value  per share  ("Bowlin  Common  Stock")  will be
converted into the right to receive a certain number of shares of Class A Common
Stock,  par value $.001 per share, of Lamar ("Lamar Common Stock") in the manner
set forth in Article 2 of this Agreement.

     B. Prior to the Merger, Bowlin and its subsidiary, Bowlin Travel Centers, a
Nevada corporation ("Bowlin Travel"),  will enter into a Contribution  Agreement
in the form of Exhibit A (the "Contribution Agreement") pursuant to which Bowlin
will contribute to Bowlin Travel certain  specified  assets and liabilities used
or usable  by, or  incurred  in  connection  with,  its travel  centers  line of
business.

     C.  Immediately  prior to the Merger,  Bowlin will distribute the shares of
Bowlin  Travel to the  holders  of  Bowlin  Common  Stock  (the  "Spin-Off")  in
accordance with their respective interests.

     D. The  respective  Boards of  Directors  of  Bowlin,  Lamar and NewCo have
determined  that the  Merger is in  furtherance  of their  respective  long-term
business interests, and is fair to and in the best interests of their respective
stockholders.

                                    AGREEMENT

     NOW,  THEREFORE,  in consideration  of the mutual  promises,  covenants and
agreements  set  forth in this  Agreement,  Lamar,  NewCo  and  Bowlin  agree as
follows:

                                    ARTICLE 1
                 THE CLOSING; THE MERGER; EFFECTS OF THE MERGER

     1.1 CLOSING.

          (a) The closing of the  transactions  contemplated  by this  Agreement
(the  "Closing")  will  take  place at 10:00  a.m.  on the  third  business  day
following the satisfaction or waiver of each of the closing conditions set forth
in Article 6 (other than those conditions that can only be satisfied on or as of
<PAGE>
the Closing Date,  which must be satisfied or waived at or as of the Closing) of
this Agreement at the offices of Jones, Walker, Waechter,  Poitevent,  Carrere &
Denegre,  L.L.P.,  Fifth Floor,  Four United Plaza, 8555 United Plaza Boulevard,
Baton Rouge, Louisiana, 70809.

          (b) At the Closing, each party to this Agreement will:

               (i)  deliver  the  documents  and  certificates  required  to  be
delivered by it pursuant to Article 6;

               (ii) provide proof or indication of the satisfaction or waiver of
each of the conditions to the other party's obligations set forth in Article 6;

               (iii)  cause its  appropriate  officers  to execute  and  deliver
Articles  of  Merger in the form of  Exhibit B (the  "Articles  of  Merger")  in
accordance with the Nevada Revised Statutes,  Chapter 92A, Mergers and Exchanges
of Interest (the "Law"); and

               (iv)  consummate  the  Merger  by  causing  to be filed  properly
executed  Articles of Merger with the  Secretary of State of the State of Nevada
in accordance with Section 200 of the Law.

     1.2 THE MERGER; EFFECTIVE DATE AND EFFECTIVE TIME. On the terms and subject
to the  conditions  of this  Agreement,  and in accordance  with the  applicable
provisions  of the Law,  NewCo will merge with and into Bowlin at the  Effective
Time (as defined below).  Following the Merger,  the separate existence of NewCo
will cease and Bowlin will continue as the surviving corporation (the "Surviving
Corporation")  and shall succeed to and assume all the rights and obligations of
NewCo in  accordance  with the Law.  The Merger will be effective as of the date
and time  specified  in the  Articles  of Merger (the  "Effective  Date" and the
"Effective Time", respectively).

     1.3 EFFECTS OF MERGER. The Merger will have the effects set forth under the
Law and as set forth in this Agreement,  including,  without  limitation,  those
specified in Section 250 of the Law.

     1.4 ARTICLES OF INCORPORATION AND BYLAWS OF THE SURVIVING CORPORATION.

          (a) The Articles of Incorporation  of Bowlin,  as amended and restated
and filed with the  Articles of Merger with the  Secretary of State of the State
of Nevada,  shall be the Articles of Incorporation of the Surviving  Corporation
thereafter unless and until amended in accordance with the terms of the Articles
of Incorporation and as provided by law.

          (b) The Bylaws of NewCo, as in effect at the Effective Time,  shall be
the Bylaws of the Surviving  Corporation  thereafter unless and until amended in
accordance with their terms, the terms of the Articles of  Incorporation  and as
provided by law.

                                       2
<PAGE>
     1.5 DIRECTORS AND OFFICERS OF THE SURVIVING CORPORATION.  The directors and
officers of NewCo  immediately prior to the Effective Time will be the directors
and  officers  of  the  Surviving  Corporation   thereafter,   each  to  hold  a
directorship  or office in  accordance  with the Articles of  Incorporation  and
Bylaws of the Surviving  Corporation  until the earlier of their  resignation or
removal, or until their respective  successors are duly elected or appointed and
qualified, as the case may be.

                                    ARTICLE 2
                       EFFECT ON THE CAPITAL STOCK OF THE
               CONSTITUENT CORPORATIONS; EXCHANGE OF CERTIFICATES

     2.1 EFFECT ON CAPITAL STOCK. At the Effective Time, by virtue of the Merger
and  without  any  further  action  on the part of Lamar,  NewCo,  Bowlin or the
stockholders of such entities:

          (a)  CAPITAL  STOCK OF NEWCO.  Each  issued and  outstanding  share of
capital  stock of NewCo  will be  converted  into and  become one fully paid and
nonassessable share of common stock of the Surviving Corporation.

          (b)  CANCELLATION  OF  BOWLIN  TREASURY  STOCK.  Each  share of Bowlin
capital  stock that is held in treasury by Bowlin (or by any Bowlin  subsidiary)
shall be  canceled  and no Lamar  Common  Stock or other  consideration  will be
delivered in exchange therefor.

          (c) CONVERSION OF BOWLIN COMMON STOCK.

               (i)  Subject to  Sections  2.1(b) and  2.1(c)(ii),  each share of
Bowlin Common Stock issued and  outstanding  immediately  prior to the Effective
Time  (including  shares of Bowlin  Common  Stock  issued  upon the  exercise of
options prior to the  Effective  Time but excluding  treasury  shares  cancelled
pursuant to Section 2.1(b)) will be converted into the right to receive a number
of validly  issued,  fully paid and  nonassessable  shares of Lamar Common Stock
equal to the product of (A) one share of Lamar Common Stock and (B) the quotient
of (x)  725,000,  divided by (y) a number equal to the total number of shares of
Bowlin  Common Stock issued and  outstanding  at the Effective  Time  (including
shares of Bowlin  Common Stock issued upon the exercise of options  prior to the
Effective  Time but  excluding  treasury  shares  cancelled  pursuant to Section
2.1(b)).  In no event will Lamar be  required  to issue in  connection  with the
Merger more than 725,000  shares of Lamar  Common  Stock (the  "Merger  Shares")
(except  to  reflect   adjustment   for  any  stock  splits,   combinations   or
recapitalizations  relating to Lamar  Common  Stock  effected by Lamar after the
date of this Agreement).

               (ii) No certificates or scrip  representing  fractional shares of
Lamar Common Stock will be issued upon conversion of the shares of Bowlin Common
Stock,  and  fractional  share  interests  will not  entitle  the  owners of the
fractional interests to vote or to any rights of a holder of Lamar Common Stock.
Any holder of Bowlin  Common Stock who would  otherwise be entitled to receive a
fraction of a share of Lamar  Common  Stock (after  aggregating  all  fractional
shares  issuable to such holder) shall,  in lieu of such fraction of a share, be
entitled  to  receive an amount in cash,  without  interest  and  rounded to the
nearest  cent,  equal to the  product of (A) such  fraction  and (B) the Average
Closing Share Price. Payments for fractional shares will be made at the time the
Merger Shares are delivered to the Bowlin stockholders pursuant to Section 2.2.

                                       3
<PAGE>
     2.2 EXCHANGE OF STOCK CERTIFICATES; RECORD DATE.

          (a) Prior to the Effective Time, Lamar will appoint the American Stock
Transfer & Trust Company or another entity (the "Exchange Agent") to arrange for
the exchange of  certificates  that,  immediately  prior to the Effective  Time,
represented  issued and  outstanding  shares of Bowlin Common Stock (the "Bowlin
Certificates")  for the Merger Shares. On or before the Closing Date, Lamar will
deliver to the Exchange Agent, in trust for the benefit of each holder of record
of Bowlin Common Stock, (x) stock certificates representing all of the shares of
Lamar Common Stock issuable  pursuant to Section  2.1(c)(i),  and (y) sufficient
funds to make cash  payments in lieu of  fractional  Merger  Shares  pursuant to
Section 2.1(c)(ii).  As soon as practicable after the Effective Time, Lamar will
cause the  Exchange  Agent to mail a notice  and letter of  transmittal  to each
recordholder   of  Bowlin  Common  Stock  advising  such   recordholder  of  the
effectiveness  of the Merger and providing  instructions for surrendering to the
Exchange  Agent the Bowlin  Certificates  representing  Bowlin  Common  Stock in
exchange for the Merger Shares and any cash payment in lieu of fractional Merger
Shares. Each holder of Bowlin Certificates,  upon proper surrender thereof and a
duly completed letter of transmittal to the Exchange Agent,  will be entitled to
receive from the Exchange Agent in exchange for the Bowlin Certificates (subject
to any taxes required to be withheld) the number of Merger Shares  determined in
accordance with Section 2.1(c). Until properly surrendered,  after the Effective
Time each Bowlin  Certificate  will be deemed for all purposes to evidence  only
the right to receive  Merger  Shares and any cash payment in lieu of  fractional
shares.  Holders  of  Bowlin  Certificates  will  not  be  entitled  to  receive
certificates  representing  Merger  Shares  or  any  cash  payment  in  lieu  of
fractional shares until their Bowlin Certificates are properly surrendered.

          (b) If any Bowlin Certificate has been lost, stolen or destroyed, upon
the  making of an  affidavit  of that fact by the  Person  claiming  the  Bowlin
Certificate  to be lost,  stolen or destroyed (a "Missing  Certificate"),  Lamar
will direct the  Exchange  Agent to issue in  exchange  for the shares of Bowlin
Common Stock represented by the Missing Certificate,  the Merger Shares issuable
pursuant to Section  2.1(c) and any cash payment in lieu of  fractional  shares.
The Board of Directors of Lamar may, in its discretion and as a condition to the
issuance of any Merger  Shares or cash payment in lieu of  fractional  shares to
the owner of shares of Bowlin Common Stock represented by a Missing Certificate,
require  the owner to  provide  Lamar with an  affidavit  and a bond in a sum as
Lamar may reasonably  direct as an indemnity  against any claim that may be made
against Lamar or the Exchange Agent with respect to the Missing Certificate.

     2.3 NO FURTHER RIGHTS IN BOWLIN COMMON STOCK. As of the Effective Time, all
shares  of  Bowlin  Common  Stock  will  no  longer  be  outstanding   and  will
automatically  be canceled and retired and will cease to exist,  and each holder
of a Bowlin  Certificate  representing  shares of Bowlin  Common Stock as of the
Effective  Time will cease to have any rights with respect to the Bowlin  Common
Stock, except the right to receive Merger Shares and any cash payment in lieu of
fractional shares as provided in this Agreement.

                                       4
<PAGE>
     2.4 DISTRIBUTIONS WITH RESPECT TO UNEXCHANGED SHARES. No dividends or other
distributions  declared on or after the Effective Time with respect to shares of
Lamar  Common Stock will be paid to any Bowlin  stockholder  with respect to any
Merger  Shares  that such  Bowlin  stockholder  has the right to  receive in the
Merger until the  stockholder has properly  surrendered  shares of Bowlin Common
Stock in  exchange  for Lamar  Common  Stock  (and any  fractional  payment)  in
accordance with this Article 2. Subject to Applicable Law,  following the proper
surrender of any Bowlin Certificate by a Bowlin stockholder and delivery to such
stockholder  of a certificate  representing  whole shares of Lamar Common Stock,
Lamar  will  pay to  such  stockholder,  without  interest,  the  amount  of any
dividends  or other  distributions  declared by Lamar on or after the  Effective
Time.

     2.5 UNDELIVERED MERGER CONSIDERATION.  Any certificates representing shares
of Lamar Common Stock or cash that remain undistributed by the Exchange Agent to
former  holders of Bowlin Common Stock as of the date that is one year after the
Effective Date shall be returned by the Exchange Agent to Lamar upon demand, and
any holder of Bowlin Certificates who has not theretofore surrendered his or her
shares of Bowlin  Common Stock in accordance  with Section 2.2 shall  thereafter
look only to Lamar for satisfaction of his or her claims for Lamar Common Stock,
cash in lieu of  fractional  shares of Lamar Common  Stock and any  dividends or
distributions with respect to Lamar Common Stock.

     2.6 ESCHEAT. Neither Lamar nor the Surviving Corporation shall be liable to
any holder or former  holder of Bowlin  Common Stock or to any other Person with
respect to any shares of Lamar Common Stock (or dividends or distributions  with
respect  thereto),  or for any cash  amounts,  delivered to any public  official
pursuant to any applicable abandoned property law, escheat law, or similar legal
requirement.

                                   ARTICLE 3
                    REPRESENTATIONS AND WARRANTIES OF BOWLIN

     Bowlin  represents  and  warrants to Lamar and NewCo that as of the date of
this Agreement and as of the Closing Date:

     3.1  ORGANIZATION;  QUALIFICATION;  SUBSIDIARIES.  Schedule  3.1  lists the
jurisdiction  of  incorporation,  the number of authorized  and issued shares of
capital  stock and the members of the Board of  Directors  of Bowlin.  Bowlin is
duly  organized,  validly  existing and in good  standing  under the laws of its
state of  organization,  having all  requisite  power and  authority  to own its
property  and to carry on its business as it is now being  conducted.  Except as
disclosed  in Schedule  3.1,  Bowlin does not,  directly or  indirectly,  own of
record or beneficially,  or have the right or obligation to acquire,  any direct
or indirect ownership interest, capital stock, membership interest,  partnership
interest,  joint venture  interest or other equity  interest in any Person.  All
outstanding  shares of capital stock of Bowlin have been validly  issued and are
fully paid, nonassessable and free and clear of any Adverse Claim. No actions or
proceedings to dissolve Bowlin are pending. Bowlin is duly qualified or licensed
to do  business  and is in good  standing  in each  jurisdiction  in  which  the
property owned, leased or operated by it or the conduct of its business requires
qualification  or  licensing,  except  where the  failure to be so  licensed  or
qualified would not have a Material Adverse Effect.

                                       5
<PAGE>
     3.2 BOWLIN CAPITAL STOCK.  The authorized  capital stock of Bowlin consists
exclusively of 100,000,000 shares of common stock, $.001 par value per share, of
which as of September 29, 2000,  4,390,098 shares were outstanding and no shares
were held in treasury.  All of the issued and outstanding  shares of Bowlin have
been validly issued, are fully paid and nonassessable and are free of preemptive
rights. As of September 29, 2000, (a) 429,750 shares of Bowlin Common Stock were
reserved for  issuance  pursuant to the  exercise of stock  options  granted and
outstanding  under the stock option plan designated  Bowlin's  Incorporated 1996
Stock  Option  Plan (the  "Option  Plan"),  which is the only stock  option plan
adopted by Bowlin  pursuant to which stock  options have been or may be granted,
(b) 10,000  shares of Bowlin  Common  Stock were  reserved  for issuance to H.D.
Brous & Co., Inc. pursuant to options granted on September 19, 2000 (the options
referred to under (a) and (b), are referred to individually as a "Bowlin Option,
and  collectively,  as the  "Bowlin  Options").  Schedule  3.2  sets  forth  the
following  information  with  respect to the Bowlin  Options  outstanding  as of
September  29, 2000:  (i) the name of the optionee for each  outstanding  Bowlin
Option;  (ii) the number of shares of Bowlin Common Stock subject to such Bowlin
Option; and (iii) the per share exercise price of such Bowlin Option.  Except as
disclosed in Schedule  3.2, no share of capital  stock of Bowlin will be, or may
be required to be, reacquired by Bowlin for any reason or is, or may be required
to be, issued by Bowlin for any reason, including, without limitation, by reason
of any option,  warrant,  security or right convertible into or exchangeable for
such shares, or any agreement to issue any of the foregoing.

     3.3 AUTHORITY; ENFORCEABILITY.

          (a) Bowlin has all  requisite  corporate  power and authority to enter
into and carry out its  obligations  under  this  Agreement  or any of the other
agreements  referred to in this Agreement to which it is a party. The execution,
delivery and performance of this Agreement, the Contribution Agreement or any of
the other  agreements  referred to in this  Agreement to which it is a party and
the  consummation of the  transactions  contemplated  hereby or thereby has been
duly authorized by all necessary corporate action on the part of Bowlin,  except
for the approval of this Agreement by the stockholders of Bowlin.

          (b)  This  Agreement,   the  Contribution  Agreement  and  each  other
agreement  executed  or  to  be  executed  by  Bowlin  in  connection  with  the
transactions contemplated by this Agreement have been, or when executed will be,
duly  executed and  delivered  by Bowlin and  constitute,  or when  executed and
delivered will constitute,  valid and binding obligations of Bowlin, enforceable
against  Bowlin  in  accordance   with  their   respective   terms,   except  as
enforceability   may  be   limited   by   applicable   bankruptcy,   insolvency,
reorganization,  moratorium  and  similar  laws  affecting  the  enforcement  of
creditors'  rights  generally  and  equitable  principles  which  may  limit the
availability of certain equitable remedies in certain instances.

     3.4 NO CONFLICTS OR CONSENTS.

          (a)  Except as set  forth on  Schedule  3.4,  neither  the  execution,
delivery or performance of this Agreement,  the Contribution Agreement or any of
the other agreements referred to in this Agreement to which Bowlin is a party by
Bowlin nor the consummation of the transactions  contemplated by this Agreement,
the Contribution  Agreement or any of the other  agreements  referred to in this
Agreement to which Bowlin is a party:

                                       6
<PAGE>
               (i) will  violate,  conflict  with,  or result in a breach of any
provision  of,  constitute a default (or an event that,  with notice or lapse of
time or both, would  constitute a default) under,  result in the termination of,
or  accelerate  the  performance  required  by, or result in the creation of any
Adverse  Claim  against any of the  material  properties  or material  assets of
Bowlin under, (A) its articles of  incorporation or bylaws,  (B) any note, bond,
mortgage,  indenture,  deed of  trust,  or other  debt  obligation  (other  than
ordinary  course trade credit) to which Bowlin is a party or by which any of its
assets  are bound,  or (C) any lease,  agreement  or other  instrument  or other
obligation that is material to the business or operations of Bowlin and to which
Bowlin is a party, or by which any of its assets are bound; or

               (ii)  violate  any order,  writ,  injunction,  decree,  judgment,
statute,  rule or  regulation  of any  Governmental  Entity  to which  Bowlin is
subject or by which any of its assets are bound.

          (b) No filing or  registration  with,  or  authorization,  consent  or
approval of, any Governmental Entity is required by or with respect to Bowlin in
connection  with the execution and delivery of this  Agreement by Bowlin,  or is
necessary  for  the  consummation  of the  Merger  and  the  other  transactions
contemplated  by this  Agreement,  except  for:  (i) the  filing of a  premerger
notification  and  report  form (the "HSR  Report")  by each of Lamar and Bowlin
under the Hart-Scott Rodino Antitrust  Improvements Act of 1976, as amended (the
"HSR Act"), (ii) the filing and recordation requirements of the Law with respect
to the Articles of Merger,  (iii) the filing of the  Registration  Statement and
the Proxy  Statement/Prospectus  with the SEC and any other filings  required by
the  Securities  Act or the  Exchange  Act,  and (iv) the filing of  appropriate
documents  with the  relevant  authorities  of other  states in which  Bowlin is
qualified to do business.

     3.5 ADVERTISING REVENUES. The Advertising Revenues for the one-month period
ending April 30, 2000 exceeded $700,000.

     3.6 LEASE EXPENSE. The Lease Expense did not exceed $108,000.

     3.7 BOWLIN  LONG-TERM  DEBT. As of the date of this Agreement and as of the
Effective  Date,  the  Bowlin  Long-Term  Debt  does  not and  will  not  exceed
$14,500,000.

     3.8 LEASES AND  ADVERTISING  CONTRACTS.  Schedule 3.8 sets forth a complete
and accurate  list of the Leases and  Advertising  Contracts in effect as of the
date of this  Agreement,  indicating  any Leases  that will  expire on or before
December 31, 2000. Except as set forth on Schedule 3.8, or for deficiencies, not
material  individually  or in the aggregate,  that are customary for the outdoor
advertising  industry,  each of the Leases and Advertising  Contracts is in full
force  and  effect,  and  constitutes  a valid  and  binding  agreement  that is
enforceable in accordance  with its terms.  Except as set forth on Schedule 3.8,
no member of the Bowlin  Group or any other party is in default  under any Lease
or Advertising  Contract,  and there is no condition or circumstance  which with
the giving of notice or the passage of time could  become  such a default  under
any Lease or  Advertising  Contract.  Except as set forth on Schedule  3.8,  all
Lease rental  payments  that are due by any member of the Bowlin Group have been

                                       7
<PAGE>
made and are  current.  Except as set forth on  Schedule  3.8,  no member of the
Bowlin Group has been informed by a lessor or its  representative  that a lessor
does not intend to renew an existing Lease.

     3.9 FACES.  Schedule 3.9 sets forth a complete and correct list of the type
and  location of each  outdoor  advertising  face (a "Face")  owned or leased by
Bowlin,  designating  those  Faces that  Bowlin owns and those Faces that Bowlin
leases from third  parties  (including  Bowlin  Travel).  Except as set forth in
Schedule 3.9, Bowlin owns and operates at least 609 poster Faces,  2730 bulletin
panel Faces and 754 eight-sheet  Faces,  except as the number of Faces leased or
owned by Bowlin may be reduced by customary  and usual  attrition of Leases that
is consistent  with the historical  experience of Bowlin.  Schedule 3.9 reflects
the  Advertising  Revenue  attributable  to each of the  Faces for the one month
period ended September 30, 2000.  Except as set forth in Schedule 3.9, each Face
(a) is legal and conforming or legal and non-conforming, (b) available for sale,
and (c) is standing and in good condition acceptable within the standards of the
outdoor advertising industry.  Except as set forth on Schedule 3.9, each Face is
operated under a Lease or is located on Owned Real Property (as defined below).

     3.10 PERMITS; COMPLIANCE WITH LAWS.

          (a)   Bowlin  has  (i)  all   permits,   licenses   and   governmental
authorizations  required for the  ownership  and operation of each Face and (ii)
all other material permits,  licenses and governmental  authorizations  required
for the lease,  ownership,  occupancy or operation of its other  properties  and
assets and the carrying on of its business as presently  conducted  (subsections
(i) and (ii)  collectively,  the  "Permits").  No  suspension,  cancellation  or
termination of any Permits is threatened or imminent. Schedule 3.10 sets forth a
complete and accurate list of each of the Permits.

          (b) Without limiting the scope of Section 3.10(a),  each member of the
Bowlin Group,  to its Knowledge,  has conducted its business in compliance  with
and is in  compliance  with all  Applicable  Laws,  except  where the failure to
comply would not have a Material Adverse Effect.

     3.11 OWNED REAL PROPERTY.

          (a)  Schedule  3.11 sets forth a complete and correct list of all real
property  owned in fee by Bowlin  ("Owned Real  Property").  Bowlin has good and
marketable fee simple title to all of its Owned Real Property, free and clear of
any Adverse Claims, subject in each case to Permitted Liens.

          (b)  Except as set forth on  Schedule  3.11,  there are no  pending or
threatened  condemnation  proceedings  with respect to any portion of Owned Real
Property,  or litigation or  administrative  actions  relating to any portion of
Owned Real Property.

          (c) All Owned Real Property and related improvements are supplied with
utilities  and other  services  necessary  for the  operation of the  facilities
currently operated on the property.

                                       8
<PAGE>
     3.12 CORPORATE FORMALITIES; CORPORATE DOCUMENTS AND STOCKHOLDER AGREEMENTS.

          (a) Each  member of the  Bowlin  Group  has  maintained  its  separate
corporate existence and complied with all necessary  corporate  formalities such
as the holding of annual meetings of directors and stockholders.

          (b) Bowlin has  delivered  to Lamar  true and  complete  copies of its
articles of incorporation and bylaws, as amended or restated through the date of
this Agreement,  as well as the articles of  incorporation  and bylaws governing
each other  member of the Bowlin  Group.  The minute books of each member of the
Bowlin Group contain complete and accurate  records of all corporate  actions of
the equity  owners of the various  entities  and of the boards of  directors  or
other governing bodies,  including committees of such boards or governing bodies
of the various  entities.  The stock transfer records of Bowlin contain complete
and accurate records of all issuances, and redemptions of stock by Bowlin.

          (c)  There  are no  agreements  among  or  between  any of the  Bowlin
stockholders  with  respect to the capital  stock of Bowlin to which Bowlin is a
party or of which Bowlin has Knowledge.

     3.13 SEC DOCUMENTS; FINANCIAL STATEMENTS; LIABILITIES.

          (a) Bowlin has timely filed all required  reports,  schedules,  forms,
statements and other  documents with the SEC since February 1, 1997 (the "Bowlin
SEC  Documents").  The Bowlin SEC  Documents,  and any such  reports,  forms and
documents  filed by  Bowlin  with  the SEC  after  the  date of this  Agreement,
complied,  or will  comply,  at the time of  filing  as to form in all  material
respects with the requirements of the Securities Act or the Exchange Act, as the
case may be, and the rules and  regulations  of the SEC  promulgated  thereunder
applicable  to  the  Bowlin  SEC  Documents,  and  except  to  the  extent  that
information  contained in any Bowlin SEC Document has been superseded by a later
filed  Bowlin SEC  Document,  none of the Bowlin  SEC  Documents  at the time of
filing contained any untrue statement of a material fact or omitted to state any
material  fact  required to be stated  therein or necessary in order to make the
statements  therein,  in light of the circumstances  under which they were made,
not misleading.

          (b)  The  Bowlin  Financial  Statements  included  in the  Bowlin  SEC
Documents complied at the time of filing with the SEC as to form in all material
respects with the applicable  accounting  requirements  and published  rules and
regulations of the SEC with respect  thereto,  were prepared in accordance  with
GAAP applied on a basis  consistent  with prior periods,  and fairly present the
consolidated  financial  position of Bowlin and the other  members of the Bowlin
Group at such dates and the consolidated results of operations and cash flow for
the respective  periods then ended,  subject,  in the case of the Bowlin Interim
Financial Statements,  to normal,  recurring year-end audit adjustments that are
not,  individually or in the aggregate,  material in amount.  The Bowlin Audited
Financial  Statements  have been audited by KPMG, LLP,  independent  auditors of
Bowlin, in accordance with generally accepted auditing  standards.  No member of
the Bowlin Group has,  nor are any of their  respective  assets  subject to, any
liability,  commitment,  debt or  obligation  (of any  kind  whatsoever  whether
absolute or contingent, accrued, fixed, known, unknown, matured or unmatured) of
a type  required by GAAP to be  reflected  in the Bowlin  Financial  Statements,

                                       9
<PAGE>
except, (i) as and to the extent reflected on the Bowlin Latest Balance Sheet or
the footnotes that are a part of the Bowlin  Financial  Statements,  (ii) as may
have  been  incurred  or may have  arisen  since the date of the  Bowlin  Latest
Balance  Sheet in the  ordinary  course of  business  and that are not  material
individually  or in the aggregate or (iii) are permitted or contemplated by this
Agreement or the Contribution  Agreement.  Except as set forth in the Bowlin SEC
Documents,  since  February  1,  1997,  Bowlin  has not made any  change  in the
accounting  policies  or  practices  applied  in the  preparation  of the Bowlin
Financial  Statements.  Bowlin's  independent auditors have not issued any audit
reports or other reports on internal  controls  which indicate that the internal
controls  associated  with or  otherwise  covering  Bowlin have had any material
weaknesses or that the accounting  records associated with or otherwise covering
Bowlin contained or could contain any material errors.

          (c) The Bowlin Latest Balance Sheet includes  appropriate reserves for
all Taxes  and  other  known  liabilities  incurred  as of such date but not yet
payable.

          (d)  The  statements  of  income  included  in  the  Bowlin  Financial
Statements  do not  contain  any income or revenue  realized  from  products  or
services that the Surviving  Corporation  would be prohibited or restricted from
offering  after the Effective  Time pursuant to any covenant or provision in any
Material Contract to which any member of the Bowlin Group is a party.

     3.14 DOCUMENTS AND WRITTEN MATERIALS. Originals or true and complete copies
of all  documents  or other  written  materials  requested  by Lamar  have  been
furnished or made available to Lamar in the form in which each of such documents
is in effect,  and will not be modified  in any  material  respect  prior to the
Closing Date  without  Lamar's  prior  written  consent (not to be  unreasonably
withheld).

     3.15  ABSENCE  OF CERTAIN  CHANGES OR EVENTS.  Since the date of the Bowlin
Latest Balance Sheet, each member of the Bowlin Group has conducted its business
only in the ordinary course, and, except as set forth on Schedule 3.15, has not:

          (a)  amended  its  certificate  of  incorporation,  bylaws or  similar
organizational documents;

          (b) except for capital  expenditures  set forth on  Schedule  3.15(e),
incurred  any  liability  or  obligation  of any  nature  (whether  absolute  or
contingent,  accrued, fixed, known, unknown,  matured or unmatured),  including,
without  limitation,  increasing  indebtedness for borrowed money, except in the
ordinary course of business and not exceeding  $50,000  individually or $100,000
in the aggregate;

          (c) suffered or permitted any of its assets to be or remain subject to
any mortgage or other encumbrance, except for Permitted Liens;

          (d) merged or  consolidated  with another entity or acquired or agreed
to acquire  any  business  or any  corporation,  partnership  or other  business
organization,  or sold, leased,  transferred or otherwise disposed of any assets
except for assets sold for fair value in the ordinary course of business;

                                       10
<PAGE>
          (e) made any capital expenditure or commitment therefor, except in the
ordinary  course of business and, in the aggregate,  not materially in excess of
those capital  expenditures made or proposed to be made for the period after the
Bowlin Latest Balance Sheet that are set forth on Schedule 3.15(e);

          (f)  declared  or paid  any  dividend  or made any  distribution  with
respect to any of its equity  interests,  or  redeemed,  purchased  or otherwise
acquired  any of its equity  interests,  or issued,  sold or granted  any equity
interests or any option,  warrant or other right to purchase or acquire any such
interest;

          (g)  adopted  any  employee  benefit  plan or made any  change  in any
existing employee benefit plans;

          (h) made any bonus or profit  sharing  distribution  or payment of any
kind,  except  bonuses and profit  sharing  distributions  made to  employees of
Bowlin  who  are  not  directors  or  officers  of  Bowlin,  which  payments  or
distributions do not exceed $40,000 in the aggregate in any calender month;

          (i) made any loan to any Person;

          (j) made any change  affecting  any banking,  safe deposit or power of
attorney arrangements;

          (k) except for  employment  agreements  entered  into in the  ordinary
course of business and  consistent  with past practices with employees of Bowlin
who are not  directors  or  officers  of Bowlin,  entered  into or  amended  any
employment,  severance or similar  agreement or  arrangement  with any director,
officer or  employee,  or granted any  increase in the rate of wages,  salaries,
bonuses or other compensation or benefits of any director, officer or employee;

          (l)  canceled,  waived,  released or otherwise  compromised  any debt,
claim or right,  except in the ordinary course of business  consistent with past
practices;

          (m) made any change in any method of accounting or auditing practice;

          (n) suffered the termination,  suspension or revocation of any license
or permit necessary for the operation of its business;

          (o) entered into any transaction other than on an arm's-length basis;

          (p) suffered any damage,  destruction  or loss (whether or not covered
by insurance) which has had or could have a Material Adverse Effect on Bowlin;

          (q) agreed, whether or not in writing, to do any of the foregoing;

                                       11
<PAGE>
          (r) been the  subject  of, or  incurred  any  liability  under or with
respect to, any determination  made by an arbitrator with respect to a grievance
filed under any collective  bargaining or other labor  agreement to which Bowlin
is a party.

     3.16 LEGAL  PROCEEDINGS.  Except as set forth in Schedule 3.16, there is no
lawsuit,  action,  suit,  claim  or other  proceeding  at law or in  equity,  or
investigation,  before or by any  court or  Governmental  Entity  or before  any
arbitrator  that is pending or, to the Knowledge of Bowlin,  threatened  against
any member of the Bowlin Group, or any unsatisfied judgment,  order or decree or
any open  injunction  binding  upon any  member of the Bowlin  Group.  Except as
specifically set forth on Schedule 3.16, no lawsuits,  actions,  suits,  claims,
proceedings,  investigations,  unsatisfied  judgments,  orders,  decrees or open
injunctions  will or is reasonably  likely to have a Material  Adverse Effect or
adversely effect the ability of Bowlin to enter into and perform its obligations
under this Agreement.

     3.17 ACCOUNTS  RECEIVABLE.  All of the accounts receivable reflected on the
Bowlin Financial  Statements or arising  thereafter that have not been collected
have arisen only from BONA FIDE transactions in the ordinary course of business,
represent valid  obligations owing to Bowlin and have been accrued in accordance
with GAAP. On the Closing Date, the allowance for doubtful  receivables (the "AR
Allowance")  reflected in the  Pre-Closing  Balance Sheet (as defined in Section
5.8(b)(i)) will be at least equal to the aggregate  amount of Bowlin's  accounts
receivable  that  will  have  been  outstanding  for more than 90 days as of the
Closing Date. On the Closing Date, the accounts receivable of Bowlin will be, to
the Knowledge of Bowlin,  collectible in full when due, without any counterclaim
or set-off (net of the AR Allowance).

     3.18 CONTRACTS.

          (a)  Schedule  3.18 lists and  describes  all  Material  Contracts.  A
complete and correct  copy of each  Material  Contract has been  furnished to or
made available to Lamar. To the Knowledge of Bowlin,  each Material  Contract is
valid,  binding and  enforceable,  except to the extent that  enforcement may be
limited by  bankruptcy,  reorganization,  insolvency  and other similar laws and
court decisions  relating to or affecting the  enforcement of creditors'  rights
generally and by general equitable  principles.  Bowlin and, to the Knowledge of
Bowlin,  each other party to each  Material  Contract are in  compliance  in all
material  respects with the  provisions of each Material  Contract by which such
party is bound.

          (b)  Except  as may be  set  forth  in the  Bowlin  SEC  Documents  or
described on Schedule 3.18, Bowlin is not a party to:

               (i) any collective bargaining agreement;

               (ii)  any  written  or oral  employment  or  other  agreement  or
contract with or commitment to any employee;

               (iii)  any  agreement,  contract  or  commitment  containing  any
covenant  limiting  its  freedom to engage in any line of business or to compete
with any Person;

                                       12
<PAGE>
               (iv)   any   oral  or   written   obligation   of   guaranty   or
indemnification  arising from any agreement,  contract or commitment,  except as
provided in its certificate of incorporation or bylaws;

               (v) any joint venture,  partnership or similar contract involving
a sharing of profits or expenses;

               (vi) any  non-disclosure  agreement,  non-competition  agreement,
agreement with an officer,  director or employee of Bowlin,  tax indemnity,  tax
sharing or tax  allocation  agreement,  or any  severance,  bonus or  commission
agreement;

               (vii) any indenture,  mortgage,  loan, credit,  sale-leaseback or
similar  contract  under which Bowlin has borrowed any money or issued any note,
bond or  other  evidence  of  indebtedness  for  borrowed  money  or  guaranteed
indebtedness for money borrowed by others; or

               (viii) any hedge, swap,  exchange,  futures or similar agreements
or contracts.

     3.19  ENVIRONMENTAL  MATTERS.  Bowlin is not in  violation  in any material
respect of any Applicable  Law relating to the  environment or is a party to any
proposed removal,  response or remedial action.  Except as set forth on Schedule
3.19,  Bowlin has not  received  any notice with  respect to its  business,  its
leased or owned properties, or the use by third parties of its assets that:

          (a)  any  investigation,   administrative  order,  consent  order  and
agreement,  removal or remedial action, litigation or settlement with respect to
any environmental permit, law or regulation is proposed, threatened, anticipated
or in existence;

          (b) any release of any hazardous substances,  pollutant or contaminant
into the environment by Bowlin has occurred; or

          (c) any exposure of any person or property to any hazardous substance,
pollutant or contaminant has occurred.

Except as set forth on Schedule 3.19,  the  properties  currently and previously
leased or owned by Bowlin are not and have never been on or associated  with any
"national  priorities" list or any equivalent state list or any federal or state
"superlien"  list.  Bowlin has made available to Lamar all internal and external
environmental  audits and studies relating to the Leases or Owned Real Property,
and all  correspondence  on substantial  environmental  matters  relating to the
Leases or the Owned Real Property is in the possession of Bowlin.

     3.20 EMPLOYEE MATTERS.

          (a) Schedule 3.20(a) sets forth:

                                       13
<PAGE>
               (i) a list of the name, title,  current annual  compensation rate
(including bonus and commissions) of each employee of Bowlin;

               (ii) organizational charts;

               (iii) employment, consulting, employee confidentiality or similar
agreements;

               (iv) any employee handbook(s); and

               (v) any reports and/or plans prepared or adopted  pursuant to the
Equal Employment  Opportunity Act of 1972, as amended.  Accruals with respect to
the bonus,  sick leave and  vacation  benefits of the  employees of Bowlin Group
have been made in accordance with the terms of the applicable Employee Plans and
GAAP.

          (b) Each of the following is true:

               (i) (A) each member of the Bowlin Group is in compliance with all
Applicable  Laws  respecting  employment  and  employment  practices,  terms and
conditions of employment,  wages and hours and  occupational  safety and health;
(B) no member of the Bowlin Group is engaged in any unfair labor practice within
the meaning of Section 8 of the National  Labor  Relations Act; and (C) there is
no proceeding pending or threatened, or any investigation pending or threatened,
against  any member of the Bowlin  Group,  relating  to  subsections  (A) or (B)
above,  and no member of the Bowlin Group has any Knowledge of any basis for any
such proceeding or investigation;

               (ii) none of the employees of any member of the Bowlin Group is a
member of, or  represented  by, any labor  union and there are no efforts  being
made to unionize any of such employees; and

               (iii)  there are no charges  of,  formal,  informal  or  internal
complaints of, or proceedings involving, discrimination or harassment (including
but not limited to  discrimination  or harassment  based upon sex, age,  marital
status,  race,  religion,  color,  creed,  national origin,  sexual  preference,
handicap or veteran status) pending or, to Bowlin's Knowledge,  threatened,  nor
is there any investigation pending or threatened, including, but not limited to,
investigations  before  the  Equal  Employment  Opportunity  Commission  or  any
federal,  state or local  agency or court,  with  respect  to any  member of the
Bowlin Group.

     3.21 ERISA AND RELATED MATTERS.

          (a) Schedule  3.21(a) lists each Employee Plan that Bowlin or a member
of the  Bowlin  Group  maintains,  administers  or  contributes  to.  Bowlin has
provided  Lamar a true and complete  copy of each such  Employee  Plan,  current
summary plan description,  (and, if applicable, related trust documents) and all
amendments thereto together with (i) the most recent annual report, if any, that
has been  prepared in  connection  with each  Employee  Plan;  (ii) all material
communications  received  from or sent to the  Internal  Revenue  Service or the
Department  of Labor  within  the last two  years;  and  (iii)  the most  recent

                                       14
<PAGE>
Internal  Revenue  Service  determination  letter with respect to each  Employee
Plan, if any, and the most recent  application  for a determination  letter,  if
any.

          (b) Schedule 3.21(b)  identifies each Benefit  Arrangement that Bowlin
or a member of the Bowlin Group maintains or  administers.  Bowlin has furnished
to Lamar copies or descriptions of each Benefit Arrangement. To the Knowledge of
Bowlin, each Benefit  Arrangement has been maintained in substantial  compliance
with its terms and with the  requirements  prescribed  by any and all  statutes,
orders, rules and regulations which are applicable to such Benefit Arrangement.

          (c) Except as set forth on Schedule  3.21(c),  no member of the Bowlin
Group maintains or has ever maintained an "employee benefit plan" (as defined in
Section  3(3) of ERISA)  which is or was (i) a plan subject to Title IV of ERISA
or (ii) a "multiemployer plan" (as defined in Section 3(37) of ERISA).

          (d) Benefits  under any Employee  Plan or Benefit  Arrangement  are as
represented in said  documents and have not been increased or modified  (whether
written or not written) subsequent to the dates of such documents.  No member of
the  Bowlin  Group has  communicated  to any  employee  or former  employee  any
intention or commitment to modify any Employee Plan or Benefit Arrangement or to
establish or implement  any other  employee or retiree  benefit or  compensation
arrangement.

          (e) Each Employee Plan which is intended to be qualified under Section
401(a) of the Code satisfies in form the  requirements of that Section except to
the extent  amendments are not required by law to be made until a date after the
Closing Date,  has received a favorable  determination  letter from the Internal
Revenue  Service  regarding  such  qualified  status,  and no event has occurred
regarding  the  adoption  of  such  plan  that  would   adversely   affect  such
qualification.  Each trust created in connection with each Employee Plan forming
a part thereof is exempt from tax pursuant to Section  501(a) of the Code.  Each
Employee Plan has been maintained and  administered in compliance with its terms
and with the requirements prescribed by any and all applicable statutes, orders,
rules and regulations,  including but not limited to ERISA and the Code.  Except
as set forth on Schedule 3.21(e), no Employee Plan has been operated in a manner
which could give rise to penalties,  excise taxes or adverse tax consequences to
Bowlin or to its  employees,  and no  Employee  Plan has  violated in a material
manner any provision of the Code or of ERISA.

          (f) Full payment has been made of all amounts which each member of the
Bowlin Group has, or has been  required to have,  paid as  contributions  to any
Employee Plan or Benefit  Arrangement under Applicable Law or under the terms of
any such plan or any  arrangement.  All  amounts  withheld  by  Bowlin  from its
employees have been paid to the appropriate Employee Plan or Benefit Arrangement
by the due date prescribed by the Department of Labor to avoid penalties.

                                       15
<PAGE>
          (g) No  member  of the  Bowlin  Group  has any  current  or  projected
liability in respect of post-retirement or post-employment health, life or other
welfare benefits for retired, current or former employees.

          (h) Except as set forth on Schedule  3.21(h) or in this Agreement,  no
employee or former employee of a member of the Bowlin Group will become entitled
to any bonus, retirement, severance, job security or similar benefit or enhanced
benefit (including  acceleration of compensation,  an award, vesting or exercise
of an  incentive  award) or any fee or payment of any kind solely as a result of
any of the transactions contemplated by this Agreement.

     3.22 TAXES.  For purposes of this Section 3.22,  the "Bowlin  Group" means,
individually and collectively,  Bowlin and any individual,  trust,  corporation,
partnership  or any other entity as to which Bowlin is liable for Taxes incurred
by  such  individual  or  entity  either  as  transferee  or  pursuant  Treasury
Regulation  Section  1.1502-6  or pursuant  to any other  provision  of federal,
territorial, state, local, or foreign law or regulations. Except as set forth on
Schedule 3.22:

          (a) All Returns required to be filed by or on behalf of members of the
Bowlin Group have been duly filed on a timely basis and such Returns  (including
all attached statements and schedules) are true, complete and correct. All Taxes
shown to be payable on the Returns or on  subsequent  assessments  with  respect
thereto have been paid in full on a timely basis, and no other Taxes are payable
by the Bowlin  Group with  respect to items or periods  covered by such  Returns
(whether or not shown on or  reportable  on such Returns) or with respect to any
period  prior to the date of this  Agreement.  No member of the Bowlin  Group is
currently  the  beneficiary  of any  extension  of time within which to file any
Return.

          (b) Each  member of the Bowlin  Group has  withheld  and paid over all
Taxes  required to have been  withheld and paid over  (including  any  estimated
taxes),  and has complied with all information  reporting and backup withholding
requirements, including maintenance of required records with respect thereto, in
connection  with amounts paid or owing to any  employee,  creditor,  independent
contractor, or other third party.

          (c)  There  are  no  Liens  on  any of the  assets  of  Bowlin  or its
subsidiaries  with  respect to Taxes  other than Liens for Taxes not yet due and
payable, or for Taxes that are being contested in good faith through appropriate
proceedings and for which appropriate reserves have been established.

          (d) Bowlin has furnished or made  available to Lamar true and complete
copies of: (i) all federal  and state  income and  franchise  tax returns of the
Bowlin Group for all periods  beginning on or after February 1, 1995 through the
date of this Agreement, and (ii) all tax audit reports, work papers,  statements
of  deficiencies,  closing  or other  agreements  received  by any member of the
Bowlin  Group,  or on their  behalf  relating to Taxes.  Neither  Bowlin nor any
member of the  Bowlin  Group do  business  in or derive  income  from any state,
local,  territorial  or foreign  taxing  jurisdiction  for which Returns must be
filed other than those for which all Returns have been  furnished  to Lamar.  To
its  Knowledge,  no  claim  has  ever  been  made  by a  taxing  authority  in a
jurisdiction  in which  Bowlin or any member of the Bowlin Group does not file a
tax return that it is or may be subject to taxation by that jurisdiction.

                                       16
<PAGE>
          (e) The Returns of the Bowlin Group are not  currently  the subject of
any audit by a governmental or taxing authority.

          (f) No deficiencies  exist or are expected to be asserted with respect
to Taxes of the Bowlin  Group,  and there is no basis for the  assertion  of any
material deficiency of Taxes. No notice (either in writing or verbally, formally
or  informally)  has been received by any member of the Bowlin Group that it has
not filed a Return or paid Taxes required to be filed or paid by it.

          (g) No member of the Bowlin Group is a party to any pending  action or
proceeding  for  assessment  or  collection  of  Taxes,  nor has such  action or
proceeding been asserted or threatened (either in writing or verbally,  formally
or informally) against any member of the Bowlin Group, or any of its assets.

          (h) No waiver or extension of any statute of  limitations is in effect
with respect to Taxes or Returns of any member of the Bowlin Group.

          (i) Bowlin and each member of the Bowlin  Group has  disclosed  on its
federal income tax returns all positions taken thereon that could give rise to a
substantial  understatement  penalty  within the meaning of Section  6662 of the
Code.

          (j) There are no requests  for  rulings,  subpoenas  or  requests  for
information pending with respect to any member of the Bowlin Group.

          (k) No currently  effective  power of attorney has been granted by any
member of the Bowlin Group with respect to any matter relating to Taxes.

          (l) The amount of Bowlin's liability or the liability of any member of
the Bowlin Group for unpaid  Taxes for all periods  ending on or before the date
of this  Agreement  do not,  in the  aggregate  exceed  the  amount  of  current
liability  accruals for Taxes  (excluding  reserves for deferral of Taxes) as of
the  date of this  Agreement,  and  the  amount  of  Bowlin's  liability  or the
liability  of any member of the Bowlin  Group for unpaid  Taxes for all  periods
ending on or before the  Closing  Date will not,  in the  aggregate,  exceed the
amount of the current  liability  accruals  for Taxes  (excluding  reserves  for
deferred Taxes),  as such accruals are reflected on the balance sheets of Bowlin
or its subsidiaries, respectively, as of the Closing Date.

          (m)  Neither  Bowlin nor any  member of the  Bowlin  Group has made an
election,  or is  required  to treat any asset as owned by  another  person  for
federal  income  tax  purposes  or  as  tax-exempt  bond  financed  property  or
tax-exempt use property within the meaning of section 168 of the Code.

          (n)  Neither  Bowlin nor its  subsidiaries  has issued or assumed  any
indebtedness that is subject to Section 279(b) of the Code.

          (o) No member of the Bowlin  Group has entered  into any  compensatory
agreements with respect to the performance of services which payment  thereunder
will result in a nondeductible  expense  pursuant to Section 280G of the Code or
an excise tax to the  recipient of such payment  pursuant to Section 4999 of the
Code.

                                       17
<PAGE>
          (p) No consent  under  Section  341(f) of the Code has been filed with
respect to any member of the Bowlin Group.

          (q) Neither Bowlin nor its subsidiaries has agreed, nor is required to
make, any adjustment under Code Section 481(a) by reason of change in accounting
method or otherwise.

          (r) Neither Bowlin nor its  subsidiaries  has disposed of any property
that has been accounted for under the installment method.

          (s) Neither  Bowlin nor its  subsidiaries  is a party to any  interest
rate swap, currency swap or similar transaction.

          (t) No  member  of the  Bowlin  Group  has been a United  States  real
property holding corporation within the meaning of Section 897(c)(2) of the Code
during the period specified in Section  897(c)(1)(A)(ii)  of the Code, and Lamar
is not  required to withhold  tax on the  acquisition  of the stock of Bowlin by
reason of Section 1445 of the Code.

          (u)  No  member  of  the  Bowlin   Group  has   participated   in  any
international boycott as defined in Code Section 999.

          (v)  Neither  Bowlin  nor its  subsidiaries  is  subject  to any joint
venture,  partnership  or other  arrangement  or  contract  that is treated as a
partnership for federal income tax purposes.

          (w) No  member  of the  Bowlin  Group  has made  any of the  foregoing
elections  or is  required  to  apply  any  of the  foregoing  rules  under  any
comparable state or local income tax provisions.

          (x) No member  of the  Bowlin  Group  has or has ever had a  permanent
establishment in any foreign country, as defined in any applicable tax treaty or
convention between the United States and such foreign country.

          (y) Set  forth in  Schedule  3.22 or in  documents  furnished  or made
available to Lamar is accurate and complete  information with respect to each of
the following:

               (i) Any tax  elections  made by any  member of the  Bowlin  Group
currently in effect or that would  otherwise  affect Bowlin or any member of the
Bowlin Group;

               (ii) Any tax carryovers of Bowlin or its subsidiaries;

               (iii) Bowlin's basis in its assets;

               (iv) Bowlin's current and accumulated earnings and profits;

                                       18
<PAGE>
               (v) Excess loss accounts in the Bowlin Group; and

               (vi) Deferred intercompany transactions in the Bowlin Group.

          (z)  Neither  Bowlin  nor  its  subsidiaries  is a  party  to any  Tax
allocation or sharing agreement or has any liability for the Taxes of any person
under Treasury  Regulation Section 1. 1502-6 (or any similar provision of local,
state or federal law), as transferee or successor, by contract or otherwise.

          (aa) No member of the Bowlin  Group has  prepared  or filed any Return
inconsistent with past practice or, on any such Return, taken any position, made
any election or adopted any method that is  inconsistent  with positions  taken,
elections made or methods used in preparing or filing  similar  Returns in prior
periods,  or settled or compromised any material federal,  state or local income
tax liability.

          (bb) Bowlin  operates at least one  significant  business  line (other
than any  business  line  that  will be  contributed  to  Bowlin  Travel  in the
Spin-Off),  or owns at least a  significant  portion  of its  historic  business
assets (considering the impact of the Spin-Off), in each case within the meaning
of Treasury Regulation Section 1.368-1(d).

     3.23 TRANSACTIONS WITH RELATED PARTIES.

          (a)  Schedule   3.23(a)  and  the  Bowlin  SEC  Documents   list  each
transaction between February 1, 1997 and the date of this Agreement involving or
for the  benefit  of Bowlin,  on the one hand,  and any  director  or officer of
Bowlin  or any  Affiliate  of such  director  or  officer,  on the  other  hand,
including without limitation, (i) any debtor or creditor relationship,  (ii) any
transfer  or  lease  of  real  or  personal  property,  (iii)  wages,  salaries,
commissions, bonuses and agreements relating to employment and (iv) purchases or
sales of products or services.

          (b) Schedule 3.23(b) lists (i) all agreements and claims of any nature
that any officer or director of any member of the Bowlin Group or any  Affiliate
of such  officer or director  has with or against any member of the Bowlin Group
as of the date of this  Agreement  that are not  identified on the Bowlin Latest
Balance Sheet and (ii) all  agreements  and claims of any nature that any member
of the Bowlin Group has with or against any officer or director of any member of
the Bowlin Group or any  Affiliate of such officer or director as of the date of
this Agreement that are not identified on the Bowlin Latest Balance Sheet.

     3.24 VOTING REQUIREMENTS. The affirmative vote of the holders of a majority
of the outstanding  shares of Bowlin Common Stock entitled to vote on the Merger
is the only vote of the holders of any class or series of Bowlin's capital stock
necessary  to approve  this  Agreement  and the  transactions  described in this
Agreement.

                                       19
<PAGE>
     3.25 STATE TAKEOVER STATUTES; RIGHTS PLAN.

          (a) Except as set forth in Schedule  3.25,  the Board of  Directors of
Bowlin (at a meeting duly called and held) (i) has  unanimously  determined that
the Merger is  advisable  and fair and in the best  interests  of Bowlin and its
stockholders,  and (ii) has  unanimously  approved the  execution,  delivery and
performance of this Agreement and the  transactions  described in this Agreement
and has unanimously  approved the Merger.  No state takeover  statute or similar
statute or regulation  applies or purports to apply to Bowlin in connection with
the  Merger,  this  Agreement  or any  of the  transactions  described  in  this
Agreement.

          (b) The Bowlin  stockholders are not entitled to any rights to acquire
capital stock of Bowlin pursuant to a stockholder rights plan.

     3.26 INTELLECTUAL  PROPERTY.  Bowlin either owns or has valid rights to use
all  material  patents,  copyrights  and  trademarks  used  in its  business  as
presently  conducted,   subject  to  limitations  contained  in  the  agreements
governing the use of same, which limitations are customary for companies engaged
in businesses similar to Bowlin. There are no limitations  contained in any such
agreements  which will alter any such rights,  breach any such  agreement or any
third-party vendor, or require payments of additional sums thereunder. Bowlin is
in compliance  with all such licenses and agreements and there are no pending or
threatened proceedings  challenging or questioning the validity or effectiveness
of any license or agreement  relating to such property or the right of Bowlin to
use, copy, modify, or distribute the same.

     3.27  INSURANCE.  Lamar  has  been  provided  copies  of or  access  to all
insurance  policies or binders that relate to the  businesses  of each member of
the Bowlin Group. All premiums due under the policies and binders have been paid
or accrued for and all policies and binders are in full force and effect.  As of
the date of this  Agreement,  no notice of  cancellation  or  non-renewal of any
policy or binder and no notice of  disallowance of any claim under any insurance
policy or binder, has been received by any member of the Bowlin Group. Except as
provided in the applicable  policy or binder,  no member of the Bowlin Group has
any  liability for or exposure to any premium  expense for expired  policies and
there are no current  claims by any member of the  Bowlin  Group  under any such
policy  or binder  as to which  coverage  has been  denied  or  disputed  by the
underwriters  of such  policies,  nor are there any material  insured losses for
which claims have not been made.

     3.28 BANK  ACCOUNTS;  POWER OF  ATTORNEY.  Schedule  3.28 sets  forth  with
respect to each bank account or cash account  maintained  by Bowlin at any bank,
brokerage or other  financial  firm,  the name of the  institution at which such
account  is  maintained,  the  number  of the  account,  and  the  names  of the
individuals having authority to withdraw funds from such account.

     3.29  REGISTRATION  STATEMENT AND PROXY  STATEMENT/PROSPECTUS.  None of the
information  (other than  information  provided  by Lamar or NewCo)  included or
incorporated by reference in the Registration  Statement will (a) in the case of
the Registration Statement, at the time it becomes effective, contain any untrue
statement of a material  fact or omit to state any material  fact required to be
stated  therein,  in light of the  circumstances  under which they were made, or
necessary in order to make the statements therein not misleading,  or (b) in the
case of the Proxy  Statement/Prospectus,  at the time of the mailing thereof, at

                                       20
<PAGE>
the time of the Bowlin Special Meeting,  and at the Effective Time,  contain any
untrue  statement of a material fact or omit to state any material fact required
to be stated  therein or necessary in order to make the statements  therein,  in
light of the circumstances under which they are made, not misleading.  If at any
time prior to the  Effective  Time any event  with  respect to any member of the
Bowlin  Group or its  respective  directors  or  officers  shall  occur which is
required to be described in the Proxy  Statement/Prospectus  or the Registration
Statement,  such event shall be so described,  and an  appropriate  amendment or
supplement  will be promptly  filed with the SEC and, to the extent  required by
law,  disseminated  to the Bowlin  stockholders.  With  respect  to  information
relating to Bowlin,  the  Registration  Statement  will comply as to form in all
material  respects  with the  provisions  of the  Securities  Act, and the Proxy
Statement/Prospectus  will  comply  (with  respect  to Bowlin) as to form in all
material respects with the provisions of the Exchange Act.

     3.30 NO FINDER'S FEE. Neither Bowlin nor any member of the Bowlin Group has
incurred or become liable for any broker's commission or finder's fee related to
the transactions contemplated by this Agreement, except fees to be paid pursuant
to Section 5.12.

                                    ARTICLE 4
                REPRESENTATIONS AND WARRANTIES OF LAMAR AND NEWCO

     Lamar and NewCo  represent  and  warrant to Bowlin,  as of the date of this
Agreement and as of the Closing Date, as follows:

     4.1 ORGANIZATION.  Each of Lamar and NewCo is a corporation duly organized,
validly  existing  and  in  good  standing  under  the  laws  of  its  state  of
incorporation  and has all  requisite  corporate  power and authority to own its
properties and carry on its business as now being conducted.

     4.2 LAMAR CAPITAL STOCK.

          (a) The authorized capital stock of Lamar consists  exclusively of (i)
175,000,000  shares of Class A common  stock,  $.001 par value per  share,  (ii)
37,500,000  shares of Class B common  stock,  $.001 par value per  share,  (iii)
1,000,000  shares of Series AA Preferred  Stock,  $.001 par value per share, and
(iv) 10,000 shares of Class A Preferred Stock,  $638 par value per share, and as
of September 29, 2000,  the following  shares are  outstanding:  (A)  75,260,974
shares of Class A common stock,  (B) 17,000,000  shares of Class B common stock,
(C) 5,719.49 shares of Series AA Preferred  Stock,  and (D) no shares of Class A
Preferred Stock. No shares of any class are held in treasury.  All of the issued
and  outstanding  shares of Lamar have been validly  issued,  are fully paid and
nonassessable  and  are  free  of  preemptive  rights.  As of the  date  of this
Agreement,  2,715,223  shares of the Class A common  stock of Lamar are reserved
for issuance  pursuant to the exercise of stock options  granted and outstanding
under  the stock  option  plan  designated  the Lamar  Advertising  1996  Equity
Incentive Plan.

          (b) The  authorized  capital stock of NewCo  consists  exclusively  of
1,000 shares of Class A common stock,  par value $.01 per share,  of which 1,000
shares of outstanding and no shares are held in treasury.

                                       21
<PAGE>
     4.3 AUTHORITY; ENFORCEABILITY.

          (a) Each of Lamar  and  NewCo has the  requisite  corporate  power and
authority to enter into this  Agreement and to carry out its  obligations  under
this Agreement and any of the other agreements  referred to in this Agreement to
which it is a party.  The execution,  delivery and performance of this Agreement
and any of the other  agreements  referred to in this Agreement to which it is a
party and the  consummation of the transactions  contemplated  hereby or thereby
have been (or, in the case of NewCo,  will be prior to the Effective  Time) duly
authorized by all necessary corporate action on the part of Lamar and NewCo.

          (b) This Agreement and each other agreement executed or to be executed
by Lamar and NewCo in  connection  with the  transactions  contemplated  by this
Agreement  have been,  or when  executed will be, duly executed and delivered by
Lamar and NewCo and constitute,  or when executed and delivered will constitute,
valid and binding obligations of Lamar and NewCo,  enforceable against Lamar and
NewCo in  accordance  with their terms,  except as may be limited by  applicable
bankruptcy,  insolvency,  reorganization,  moratorium and similar laws affecting
the enforcement of creditors' rights generally or by equitable  principles which
may limit the availability of certain equitable remedies in certain instances.

     4.4 NO CONFLICTS OR CONSENTS.

          (a) Neither the  execution,  delivery or performance of this Agreement
or any of the other agreements  referred to in this Agreement by Lamar and NewCo
nor the consummation of the  transactions  contemplated by this Agreement or any
of the other  agreements  referred to in this Agreement  will violate,  conflict
with,  or result in a breach of any  provision  of,  constitute a default (or an
event that,  with notice or lapse of time or both,  would  constitute a default)
under, result in the termination of, or accelerate the performance  required by,
or result in the creation of any Adverse Claim against any of the  properties or
assets of Lamar or NewCo  under the  articles  of  incorporation,  bylaws or any
other  organizational  documents of Lamar or NewCo;  any note,  bond,  mortgage,
indenture,  deed of trust, or other debt obligation  (other than ordinary course
trade credit) to which Lamar or NewCo is a party,  or by which Lamar or NewCo or
any of their  respective  assets are bound;  or any  lease,  agreement  or other
instrument or other obligation that is material to the business or operations of
Lamar or  NewCo  and to which  Lamar or NewCo is a party,  or by which  Lamar or
NewCo or any of their respective  assets are bound; or violate any order,  writ,
injunction,  decree,  judgment,  statute, rule or regulation of any Governmental
Entity to which  either  Lamar or NewCo is subject or by which Lamar or NewCo or
any of their respective assets are bound.

          (b) No filing or  registration  with,  or  authorization,  consent  or
approval of, any Governmental  Entity is required by or with respect to Lamar or
NewCo in connection  with the execution and delivery of this  Agreement by Lamar
and NewCo,  or is  necessary  for the  consummation  of the Merger and the other
transactions  contemplated by this  Agreement,  except for: (i) the filing of an
HSR  Report by each of Lamar and Bowlin  under the HSR Act,  (ii) the filing and
recordation  requirements of the Law with respect to the Articles of Merger, and
(iii) the filing of the Registration Statement with the SEC.

                                       22
<PAGE>
     4.5 SEC DOCUMENTS; FINANCIAL STATEMENTS; LIABILITIES.

          (a) Except as set forth on Schedule 4.5(a), Lamar has timely filed all
required reports,  schedules, forms, statements and other documents with the SEC
since February 1, 1997 (the "Lamar SEC Documents"). The Lamar SEC Documents, and
any such reports, forms and documents filed by Lamar with the SEC after the date
of this Agreement, complied, or will comply, at the time of filing as to form in
all  material  respects  with  the  requirements  of the  Securities  Act or the
Exchange  Act,  as the case may be,  and the  rules and  regulations  of the SEC
promulgated thereunder applicable to the Lamar SEC Documents,  and except to the
extent that information  contained in any Lamar SEC Document has been superseded
by a later filed Lamar SEC Document, none of the Lamar SEC Documents at the time
of filing  contained any untrue statement of a material fact or omitted to state
any material  fact  required to be stated  therein or necessary in order to make
the  statements  therein,  in light of the  circumstances  under which they were
made, not misleading.

          (b) The Lamar Financial Statements included in the Lamar SEC Documents
complied at the time of filing with the SEC as to form in all material  respects
with the applicable accounting  requirements and published rules and regulations
of the SEC with respect  thereto,  were prepared in accordance with GAAP applied
on a basis  consistent  with prior  periods,  and fairly  present the  financial
position of Lamar at such dates and the results of operations  and cash flow for
the  respective  periods then ended,  subject,  in the case of the Lamar Interim
Financial  Statements,  to normal,  recurring year-end adjustments that are not,
individually  or in  the  aggregate,  material  in  amount.  The  Lamar  Audited
Financial  Statements  have been audited by KPMG, LLP,  independent  auditors of
Lamar, in accordance with generally accepted auditing standards.  Lamar does not
have, nor are any of its assets subject to, any liability,  commitment,  debt or
obligation (of any kind  whatsoever  whether  absolute or  contingent,  accrued,
fixed,  known,  unknown,  matured or unmatured) of a type required by GAAP to be
reflected  in the Lamar  Financial  Statements,  except (i) as and to the extent
reflected on the Lamar Latest  Balance Sheet or the footnotes that are a part of
the  Lamar  Financial  Statements,  (ii) as may have been  incurred  or may have
arisen since the date of the Lamar Latest  Balance Sheet in the ordinary  course
of business and that are not material  individually or in the aggregate or (iii)
are permitted by this Agreement. Except as set forth in the Lamar SEC Documents,
since February 1997, Lamar has not made any change in the accounting policies or
practices applied in the preparation of the Lamar Financial Statements.  Lamar's
independent  auditors  have not  issued any audit  reports  or other  reports on
internal controls which indicate that the internal  controls  associated with or
otherwise covering Lamar have had any material weaknesses or that the accounting
records  associated with or otherwise  covering Lamar contained or could contain
any material errors.

          (c) The Lamar Latest Balance Sheet includes  appropriate  reserves for
all Taxes  and  other  known  liabilities  incurred  as of such date but not yet
payable.

     4.6  REGISTRATION  STATEMENT  AND PROXY  STATEMENT/PROSPECTUS.  None of the
information (other than information provided by Bowlin) included or incorporated
by  reference  in  the  Registration  Statement  will  (a) in  the  case  of the
Registration  Statement,  at the time it becomes  effective,  contain any untrue
statement of a material  fact or omit to state any material  fact required to be

                                       23
<PAGE>
stated therein or necessary in order to make the statements therein, in light of
the circumstances under which they were made, not misleading, or (b) in the case
of the Proxy  Statement/Prospectus,  at the time of the mailing thereof,  at the
time of the Bowlin Special Meeting, and at the Effective Time contain any untrue
statement of a material  fact or omit to state any material  fact required to be
stated therein or necessary in order to make the statements therein, in light of
the  circumstances  under which they are made,  not  misleading.  If at any time
prior to the  Effective  Time any event with respect to Lamar,  its directors or
officers  or any  of its  subsidiaries  shall  occur  which  is  required  to be
described in the Proxy  Statement/Prospectus or the Registration Statement, such
event shall be so described, and an appropriate amendment or supplement shall be
promptly filed with the SEC and, to the extent required by law,  disseminated to
the Bowlin stockholders.  The Registration  Statement shall comply as to form in
all material  respects with the provisions of the Securities  Act, and the Proxy
Statement/Prospectus  shall comply as to form in all material  respects with the
provisions  of the  Exchange  Act,  in each case  other  than as to  information
provided for inclusion therein by Bowlin.

     4.7 NO FINDER'S FEE.  Neither Lamar nor NewCo has incurred or become liable
for  any  broker's  commission  or  finder's  fee  related  to the  transactions
contemplated by this Agreement.

     4.8 REORGANIZATION REPRESENTATIONS.

          (a) Lamar has no plan or intention to cause Bowlin to issue additional
shares of its stock after the Closing that would result in Lamar losing  control
of Bowlin within the meaning of Code Section 368(c).

          (b) Lamar  has no plan or  intention  to  liquidate  Bowlin;  to merge
Bowlin into another corporation; to cause Bowlin to sell or otherwise dispose of
any of its  assets,  except  for  dispositions  made in the  ordinary  course of
business; or to sell or otherwise dispose of any of Bowlin Common Stock acquired
pursuant to this  Agreement,  except for  transfers  described  in Code  Section
368(a)(2)(C).

          (c) Lamar has no plan or intention to reacquire any Lamar Common Stock
issued pursuant to this Agreement.

          (d) Lamar shall pay its own expenses  incurred in connection  with the
transactions contemplated by this Agreement.

          (e)  Lamar  does not own,  directly  or  indirectly,  nor has it owned
during the past five years, directly or indirectly, any stock of Bowlin.

          (f) Lamar will not pay Bowlin's  dissenting  shareholders (if any) the
value of their stock out of its own funds and no funds will be supplied for that
purpose,  directly or indirectly, by Lamar nor will Lamar directly or indirectly
reimburse  Bowlin for any  payments  to  dissenters.  Nothing  in the  preceding
sentence will preclude Lamar from making capital  contributions to Bowlin in the
ordinary course of business.

                                       24
<PAGE>
          (g) Following the Closing,  Bowlin will continue its historic business
or use a significant portion of its historic business assets in a business.

                                    ARTICLE 5
                                    COVENANTS

     5.1 REGULATORY APPROVALS; COOPERATION AND BEST EFFORTS.

          (a) (i) Lamar and Bowlin shall use all reasonable  efforts to file, as
soon as practicable after the date of this Agreement,  all notices,  reports and
other documents  required to be filed with any Governmental  Entity with respect
to the Merger and the other transactions  contemplated by this Agreement, and to
submit promptly any additional  information  requested by any such  Governmental
Entity.  Without  limiting the  generality  of the  foregoing,  Lamar and Bowlin
shall, within ten Business Days of the date of this Agreement,  prepare and file
the notifications required to be filed under the HSR Act. Lamar and Bowlin shall
respond as promptly as  practicable  (A) to any  inquiries or requests  received
from the Federal Trade  Commission or the  Department of Justice for  additional
information or documentation  and (B) to any inquiries or requests received from
any state attorney general,  foreign antitrust  authority or other  Governmental
Entity in connection with antitrust or related matters.

               (ii) Each of  Bowlin  and  Lamar  shall (A) give the other  party
prompt notice of the  commencement  or threat of commencement of any Proceedings
by or before any  Governmental  Entity with  respect to the Merger or any of the
other  transactions  contemplated  by this  Agreement,  (B) keep the other party
informed as to the status of any such  Proceeding  or threat,  and (C)  promptly
inform  the  other  party  of any  communication  to or from the  Federal  Trade
Commission, the Department of Justice or any other Governmental Entity regarding
the Merger.  Except as may be  prohibited by any  Governmental  Entity or by any
legal requirement, Bowlin and Lamar will consult and cooperate with one another,
and will consider in good faith the views of one another, in connection with any
analysis,  appearance,  presentation,  memorandum,  brief, argument,  opinion or
proposal  made or submitted in  connection  with any Legal  Proceeding  under or
relating to the HSR Act or any other foreign, federal or state antitrust or fair
trade law.

               (iii)  Notwithstanding  the  foregoing,  neither  party  will  be
required to accept any  conditions  that may be imposed by the FTC or the DOJ in
connection  with such filings that would require the divestiture of any Lamar or
Bowlin assets or otherwise have a Material Adverse Effect on such party.

          (b) Each party will  cooperate  with the other and use its  reasonable
best  efforts to (i) receive all  necessary  and  appropriate  consents of third
parties to the  transactions  contemplated by this  Agreement,  (ii) satisfy all
requirements  prescribed  by law  for,  and all  conditions  set  forth  in this
Agreement  to, the  consummation  of the Merger,  and (iii) effect the Merger in
accordance with this Agreement at the earliest practicable date.

                                       25
<PAGE>
     5.2 BOWLIN SPECIAL MEETING.

          (a) Bowlin  will take all  action  necessary  under law to call,  give
notice of and convene a meeting of its  stockholders  (the "Bowlin  Stockholders
Meeting") to be held as promptly as practicable for the purpose of voting upon a
proposal to adopt this Agreement.  The Bowlin Stockholders Meeting shall be held
(on a date  selected  by Bowlin in  consultation  with  Lamar)  as  promptly  as
practicable  after the  Registration  Statement is declared  effective under the
Securities Act.

          (b)  Subject to  Section  5.2(c),  (i) the Proxy  Statement/Prospectus
shall  include a  recommendation  (the "Board  Recommendation")  of the Board of
Directors of Bowlin that Bowlin's  stockholders  vote to adopt this Agreement at
the Bowlin Special Meeting and (ii) the Bowlin Board Recommendation shall not be
withdrawn or modified in a manner  adverse to Lamar,  and no  resolution  by the
Board of Directors of Bowlin or any committee  thereof to withdraw or modify the
Board Recommendation shall be adopted or proposed.

          (c)  Notwithstanding  anything to the  contrary  contained  in Section
5.2(b),  at any time  prior to the  adoption  of this  Agreement  by the  Bowlin
stockholders,  the Board Recommendation may be withdrawn or modified in a manner
adverse to Lamar if: (i) a proposal to acquire (by merger or  otherwise)  all of
the  outstanding  shares of  Bowlin  Common  Stock is made to Bowlin  and is not
withdrawn; (ii) Bowlin's Board of Directors determines in good faith (based upon
a written opinion of an independent  financial advisor of nationally  recognized
reputation)  that such offer  constitutes a Superior  Proposal;  (iii)  Bowlin's
Board of Directors determines in good faith, after having taken into account the
written  advice  of  Bowlin's  outside  legal  counsel,  that,  in light of such
Superior Proposal, the withdrawal or modification of the Board Recommendation is
required in order for Bowlin's  Board of Directors to comply with its  fiduciary
obligations  to Bowlin's  stockholders  under  applicable  law; and (iv) neither
Bowlin  nor  any  of  its  Representatives   shall  have  violated  any  of  the
restrictions set forth in Section 5.5.

          (d) Bowlin  shall comply with all  provisions  of the Exchange Act and
the Law in the  solicitation  of proxies from its  stockholders to vote upon the
proposal to adopt this Agreement.

     5.3  PREPARATION  OF THE PROXY  STATEMENT/PROSPECTUS  AND THE  REGISTRATION
STATEMENT.

          (a)   Lamar   and   Bowlin   shall    jointly    prepare   the   Proxy
Statement/Prospectus,  and  Lamar  shall  file  with  the SEC  the  Registration
Statement,  in which the Proxy  Statement/Prospectus  shall be included.  Bowlin
will cooperate  with Lamar to promptly  respond to any SEC comments on the Proxy
Statement/Prospectus or Registration Statement and each of Lamar and Bowlin will
use its commercially  reasonable efforts to resolve all SEC comments as promptly
as  practicable  to the  satisfaction  of the SEC and to have  the  Registration
Statement declared effective under the Securities Act as promptly as practicable
after its filing.  Lamar will also take any action (other than  qualifying to do
business in any jurisdiction in which it is now not so qualified) required to be
taken under any applicable state securities laws in connection with the issuance
of the Lamar Common Stock in connection with the Merger. Bowlin will furnish all
information  concerning Bowlin and the Bowlin  stockholders as may be reasonably
requested by Lamar in connection with any such action.

                                       26
<PAGE>
          (b) Lamar and Bowlin will comply with the  Exchange Act and the Law in
the preparation, filing and distribution of the Proxy Statement/Prospectus.

     5.4 CONDUCT OF BUSINESS PRIOR TO THE CLOSING DATE.

          (a) During the period from the date of this Agreement to the Effective
Time,  Bowlin will,  except as contemplated by the Contribution  Agreement or as
necessary to effect the Spin-Off,  (i) conduct its business only in the ordinary
course and (ii) use its best efforts to preserve the  possession  and control of
all of its assets  other than those  consumed  or  disposed  of for value in the
ordinary  course of  business or  pursuant  to the terms of this  Agreement,  to
preserve  the  goodwill  of  suppliers,  customers  and others  having  business
relations  with it and to do nothing to impair its ability to keep and  preserve
its business as it exists on the date of this Agreement.

          (b)  Without the prior  written  consent of the other  party,  neither
Lamar nor Bowlin will commit or omit to do any act that (i) would cause a breach
of any of its agreements,  commitments or covenants contained in this Agreement,
or (ii) would cause its representations and warranties contained in Article 3 or
Article 4, as the case may be, to become untrue.

     5.5 NO SOLICITATION.

          (a) No member of the Bowlin Group will directly or indirectly, through
any   officer,   director,   representative,   agent  or  affiliate  (a  "Bowlin
Representative")  of any  member of the Bowlin  Group,  (i)  initiate,  solicit,
encourage,  induce or otherwise  facilitate  the initiation or submission of any
inquiries,  proposals or offers that constitute or may reasonably be expected to
lead to an Acquisition Proposal (as defined below), (ii) furnish any information
regarding any member of the Bowlin Group to any Person in connection  with or in
response to an Acquisition Proposal or an inquiry or indication of interest that
could reasonably be expected to lead to an Acquisition Proposal, unless required
by  Applicable  Law (iii)  enter into or maintain  or  continue  discussions  or
negotiate  with any  Person in  furtherance  of such  inquiries  or to obtain an
Acquisition  Proposal,  (iv)  agree  to,  approve,   recommend  or  endorse  any
Acquisition  Proposal,  or (v) enter  into any  letter of  intent,  contract  or
similar  agreement  contemplating  or  otherwise  relating  to  any  Acquisition
Proposal; PROVIDED, HOWEVER, that prior to the adoption of this Agreement by the
Bowlin  stockholders,  this  Section  5.5 (a) shall  not  prohibit  Bowlin  from
furnishing nonpublic information regarding any member of the Bowlin Group to, or
entering into  discussions  with, any Person in response to a Superior  Proposal
that is  submitted to Bowlin by such Person (and not  withdrawn)  if (w) neither
Bowlin nor any Bowlin Representative shall have violated any of the restrictions
set forth in this Section 5.5, (x) the Board of Directors of Bowlin concludes in
good faith,  after having  taken into account the written  advise of its outside
legal counsel,  that such action is required in order for the Board of Directors
of Bowlin to comply with its  fiduciary  obligations  to  Bowlin's  stockholders
under  applicable  law,  (y)  at or  prior  to  furnishing  any  such  nonpublic
information to, or entering into  discussions  with,  such Person,  Bowlin gives
Lamar written notice of the identify of such Person and of Bowlin's intention to
furnish  nonpublic  information to, or enter into discussions with, such Person,
and Bowlin  receives  from such  Person an  executed  confidentiality  agreement

                                       27
<PAGE>
containing  provisions no less  favorable to Bowlin than those  contained in the
Confidentiality  Agreement (as defined below) between Bowlin and Lamar,  and (z)
at or prior to furnishing any such nonpublic  information to such Person, Bowlin
furnishes  such  nonpublic  information  to Lamar (to the extent such  nonpublic
information  has not been  previously  furnished  by Bowlin to  Lamar).  Without
limiting the generality of the foregoing,  Bowlin  acknowledges  and agrees that
any  violation  of or the  taking  of any  action  inconsistent  with any of the
restrictions set forth in the preceding  sentence by any Bowlin  Representative,
whether or not such  Bowlin  Representative  is  purporting  to act on behalf of
Bowlin, shall be deemed to constitute a breach of this Section 5.5 by Bowlin.

          (b) For purposes of this  Agreement,  "Acquisition  Proposal"  means a
proposal for any of the following (other than the  transactions  contemplated by
this Agreement, including the Spin-Off) that involves (i) prior to the Spin-Off,
any member of the Bowlin Group,  and (ii) after the Spin-Off,  any member of the
Bowlin   Group   except   Bowlin   Travel:   (A)  any  merger,   reorganization,
consolidation,   share   exchange,   recapitalization,   business   combination,
liquidation,  dissolution, or other similar transaction involving, or, any sale,
lease, exchange,  mortgage, pledge, transfer or other disposition of, all or any
significant  portion of the assets or 10% or more of the equity  securities  of,
any member of the Bowlin Group;  (B) any tender offer or exchange  offer for 20%
or more of the outstanding  shares of capital stock of Bowlin or the filing of a
registration statement under the Securities Act in connection therewith;  or (C)
any  public  announcement  of a  proposal,  plan or  intention  to do any of the
foregoing or any agreement to engage in any of the foregoing.

          (c) For purposes of this Agreement,  "Superior  Proposal" means a bona
fide proposal made by a third party to acquire Bowlin pursuant to an Acquisition
Proposal  that the Board of  Directors  of Bowlin  determines  in its good faith
judgment (after considering the written advice of Bowlin's independent advisors)
to merit the  withdrawal  of the Board  Recommendation  because such third party
proposal has more favorable economic terms than the transactions contemplated by
this Agreement.

          (d)  Bowlin  will  immediately  notify  Lamar  after  receipt  of  any
Acquisition  Proposal or any request for nonpublic  information  relating to any
member of the Bowlin Group in  connection  with an  Acquisition  Proposal or for
access to any of the  premises,  books or  records  of any  member of the Bowlin
Group by any person or entity  that  informs  Bowlin or its Board of  Directors,
formally  or  informally,  that  it is  considering  making,  or  has  made,  an
Acquisition  Proposal.  Such  notice to Lamar will be made orally and in writing
and will  indicate in reasonable  detail the identity of the offering  party and
the terms and  conditions  of such  proposal,  inquiry or  contact;  except such
disclosure  will be made to Lamar only to the extent  such  disclosure  does not
violate the  fiduciary  responsibilities  of the Board of  Directors  of Bowlin,
after being  advised by its legal  counsel,  in which case  Bowlin will  provide
Lamar with a summary of the terms and  conditions of such  proposal,  inquiry or
contact.

          (e) Nothing  contained in this  Section 5.5 will  prevent  Bowlin from
complying with Rule 14e-2(a) or Rule 14d-9  promulgated  under the Exchange Act,
if  applicable,  with regard to an  Acquisition  Proposal  made in the form of a
tender offer by a third party.

                                       28
<PAGE>
          (f) Bowlin  shall  immediately  cease and cause to be  terminated  any
pre-existing  discussions  with  any  Person  that  relates  to any  Acquisition
Proposal;  PROVIDED,  HOWEVER,  that any such  discussions may be recommenced so
long as Bowlin complies with the provisions of this Section 5.5.

     5.6 PRESS  RELEASES.  Bowlin and Lamar will  consult with each other before
issuing,  and provide each other the opportunity to review and comment upon, any
press  releases or other  public  statements  with  respect to any  transactions
described in this Agreement,  including the Merger,  and will not issue any such
press  releases or make any such public  statement  prior to such  consultation,
except as may be required by Applicable  Law,  court  process or by  obligations
pursuant to a listing agreement with American Stock Exchange or Nasdaq.

     5.7 ACCESS TO INFORMATION AND CONFIDENTIALITY.

          (a) Prior to the  Closing  Date,  Bowlin  will afford to Lamar and its
officers,  employees,   accountants,   counsel,  financial  advisors  and  other
representatives, reasonable access during normal business hours to its premises,
books and records and will furnish to Lamar (i) a copy of each report, schedule,
registration  statement  and  other  documents  filed by it during  such  period
pursuant to the  requirements of federal or state securities laws, and (ii) such
other  information  with  respect  to  its  business  and  properties  as  Lamar
reasonably requests.

          (b) The confidentiality  obligations of Bowlin and Lamar will continue
to be governed by the  Confidentiality  Agreement  dated  September 6, 2000 (the
"Confidentiality Agreement") by and between Bowlin and Lamar.

     5.8 CONSULTATION AND REPORTING.

          (a) During the period from the date of this  Agreement  to the Closing
Date,  Bowlin will confer with Lamar on a regular and  frequent  basis to report
material  operational  matters with respect to its business and to report on the
general  status of its  ongoing  operations.  Bowlin  will  notify  Lamar of any
unexpected  emergency or other change in the normal course of its business or in
the  operation  of  its   properties   and  of  any   governmental   complaints,
investigations,   adjudicatory  proceedings,   or  hearings  (or  communications
indicating that the same may be contemplated) and will keep Lamar fully informed
of such events and permit Lamar's representatives prompt access to all materials
prepared by Bowlin or on its behalf or served on Bowlin in connection therewith.

          (b) At least two Business  Days prior to Closing,  Bowlin will provide
Lamar:

               (i) a copy of  Bowlin's  balance  sheet dated the last day of the
month immediately preceding the month of the Closing,  unless the Closing occurs
prior to the 15th day of any  month,  in which  case the  balance  sheet will be
dated the last day of the month  immediately  preceding the month before Closing
(in either case, the "Pre-Closing  Balance Sheet"),  along with an aged accounts
receivable report, pre-paid lease amortization schedule, copies of notes payable
and notes  receivable,  accounts  payable  journals and any other detailed lists
supporting such balance sheet;

                                       29
<PAGE>
               (ii) a written  statement  calculating  the  Working  Capital  of
Bowlin after the Spin-Off; and

               (iii) a written  statement  calculating the Bowlin Long-Term Debt
after the Spin-Off.

     5.9 NOTIFICATION OF CHANGES.

          (a) Bowlin,  on the one hand, and Lamar and NewCo,  on the other hand,
will   promptly   notify  the  other  parties  of  any  event  that  causes  any
representation or warranty given by the other parties, respectively, in Articles
3 and 4 to become untrue.

          (b) Bowlin,  on the one hand, and Lamar and NewCo,  on the other hand,
will each have the right  until the  Closing to  supplement  or amend any of the
Schedules  described  in Articles 3 or 4 with  respect to any matter  arising or
discovered  after the date of this Agreement  which, if existing or known on the
date of this Agreement, would have been required to be set forth or described in
such Schedules.  For all purposes of this  Agreement,  including for purposes of
determining  whether the conditions set forth in Article 6 have been  fulfilled,
the Schedules will be deemed to include only that information  contained therein
on the date of this  Agreement  and will be deemed to  exclude  all  information
contained in any supplement or amendment thereto, except to the extent that they
reflect an event or condition  that would not have a Material  Adverse Effect on
the party making the representation and warranty; PROVIDED, HOWEVER, that if the
Closing will occur, then all matters  disclosed  pursuant to any such supplement
or  amendment  will be deemed  included  in the  Schedules  at Closing  (without
necessity  of a written  waiver or other action on the part of any party) and to
modify the applicable representations and warranties for all purposes.

     5.10  STOCK  OPTION  PLAN.  The  Board of  Directors  of  Bowlin  will,  in
connection with the Merger and the transactions  contemplated by this Agreement,
notify in writing the holders of Bowlin  Options issued under the Option Plan of
their  right to  exercise  their  options as to all shares  that are  subject to
Bowlin  Options.  Such notice will be given pursuant to Section 11 of the Option
Plan at least 30 days prior to the Closing Date.

     5.11 FACES TO BE  COMPLETED.  Bowlin will use its best  efforts to complete
the faces on Schedule 5.11 (the "Q3 Faces") prior to the Closing Date.

     5.12 FEES AND  EXPENSES.  If the Merger is  consummated,  Lamar will pay or
will cause the  Surviving  Corporation  to pay,  up to  $1,250,000  of  Bowlin's
aggregate costs and expenses  associated with the consummation of the Merger and
the other  transactions  contemplated  by this  Agreement,  including  financial
advisory fees, a fairness opinion,  legal fees and accounting fees (the "Closing
Costs").  Under the terms of the  Contribution  Agreement,  Bowlin  Travel  will
expressly  assume  the  obligation  to  pay  any  Closing  Costs  in  excess  of
$1,250,000.

     5.13 AFFILIATE AGREEMENTS. Bowlin shall use all reasonable efforts to cause
each Person  identified on Schedule 5.13 and each other Person who is or becomes
(or may be  deemed to be) an  affiliate  (as that term is used in Rule 145 under
the Securities Act) of Bowlin to execute and deliver to Lamar, prior to the date
of  mailing  of the Proxy  Statement/Prospectus  to  Bowlin's  stockholders,  an
Affiliate Letter in the form of Exhibit C.

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<PAGE>
     5.14  LISTING.  Lamar shall use its best efforts to cause the Merger Shares
to be  approved  for  listing  (subject  to notice of  issuance)  on the  Nasdaq
National Market System.

     5.15 BOWLIN 401(K) PLAN.

          (a)  Within 30 days  after  the date of this  Agreement,  Bowlin  will
deliver to Lamar for review and  approval by Lamar,  an  amendment  (the "401(k)
Amendment")  to Bowlin's  401(k) Plan (the "Plan")  whereby,  in addition to any
other provisions reasonably requested by Lamar, Bowlin Travel will (i) expressly
assume the obligation to maintain the Plan as successor employer, (ii) cause the
assets held in Plan accounts of employees  who remain  employed by the Surviving
Corporation  to be  transferred  from the Plan to The Lamar  Savings  and Profit
Sharing Plan Trust,  (iii)  report the transfer of Plan assets to any  employees
and regulatory authorities as required by Applicable Law.

          (b) Bowlin Travel will execute any and all documents as needed for the
401(k)  Amendment to comply with IRS  requirements  and will provide  Lamar with
copies of any IRS filings.

          (c) Bowlin Travel will provide a list of all  participating  employees
to Lamar at Closing.

     5.16  REPAIR OF  FACES.  Bowlin  will  repair  each of the Faces  listed in
Schedule 3.9(5) to the extent repairs are commercially  reasonable,  so that, at
Closing, each Face will be (a) legal and conforming or legal and non-conforming,
(b) available for sale, and (c) standing and in good condition acceptable within
the standards of the outdoor advertising industry.

     5.17 MANAGEMENT AGREEMENT. Bowlin will give Bowlin Travel written notice at
least 31 days  prior to the  Closing  Date  that the  Agreement  for  Management
Services  dated  August  1,  2000  between  Bowlin  and  Bowlin  Travel  will be
terminated effective as of the day prior to the Closing Date.

     5.18 CONTRIBUTION AGREEMENT; SPIN-OFF.

          (a) Bowlin will,  and will cause Bowlin  Travel to, (i) within 15 days
after the date of this Agreement,  execute the Contribution  Agreement in a form
reasonably satisfactory to Lamar, and (ii) within 45 days after the date of this
Agreement,  complete and provide any schedules and exhibits to the  Contribution
Agreement in forms reasonably satisfactory to Lamar.

          (b) Bowlin will contribute to Bowlin Travel the assets and liabilities
related to Bowlin's  travel  center  business in  accordance  with the terms and
conditions of the Contribution  Agreement;  PROVIDED,  HOWEVER,  that Lamar will
have consented to the terms and conditions of the  Contribution  Agreement under
Section 5.18(a).

                                       31
<PAGE>
          (c) Bowlin will  distribute  all of the shares of Bowlin Travel to the
Bowlin  stockholders  in compliance  with Section  78.288 of the Nevada  Revised
Statutes.

                                    ARTICLE 6
                               CLOSING CONDITIONS

     6.1 CONDITIONS  APPLICABLE TO ALL PARTIES.  The  respective  obligations of
each party to consummate  the  transactions  contemplated  by this Agreement are
subject to the satisfaction or, where  permissible,  waiver by such party of the
following conditions at or prior to the Closing Date:

          (a)  BOWLIN  STOCKHOLDER  APPROVAL.  The  Merger  will  have been duly
approved by holders of at least a majority of the  outstanding  shares of Bowlin
Common Stock in  accordance  with the Law and the Articles of  Incorporation  of
Bowlin.

          (b)  REGISTRATION  STATEMENT.  The  Registration  Statement shall have
become  effective in accordance  with the provisions of the  Securities  Act. No
stop order suspending the effectiveness of the Registration Statement shall have
been  issued by the SEC and no  proceedings  for that  purpose  shall  have been
initiated,  or to the  Knowledge of Lamar or Bowlin,  threatened by the SEC. All
necessary state securities  authorizations  (including filings,  authorizations,
orders and  approvals,  if any, as may be required by state  takeover laws) will
have been received and shall be in full force and effect.

          (c)  HSR  ACT.  The  waiting  periods  (and  any  extensions  thereof)
applicable  to the Merger under the HSR Act shall have been  terminated or shall
have  expired  and no  condition  will have been  imposed  on Bowlin or Lamar to
obtain such  termination  that would  require the  divestiture  of any Bowlin or
Lamar assets or otherwise have a Material Adverse Effect on either party.

          (d) NO  INJUNCTIONS  OR RESTRAINTS.  No temporary  restraining  order,
preliminary  or  permanent  injunction  or other  order,  judgment  or decree to
restrain  or  prohibit  the  consummation  of the  Merger  or  any of the  other
transactions  described in this  Agreement  shall have been issued and remain in
effect.

          (e) LITIGATION.  There shall not have been  instituted or pending,  or
threatened,  any  Proceeding  by any  Governmental  Entity  as a result  of this
Agreement  or  any  of the  transactions  contemplated  hereby  which,  if  such
Governmental  Entity were to  prevail,  would  reasonably  be expected to have a
Material Adverse Effect on Lamar or the Surviving Corporation.

          (f)  LISTING  OF MERGER  SHARES.  The  Merger  Shares  shall have been
authorized for listing on the Nasdaq National Market System, subject to official
notice of issuance.

     6.2 CONDITIONS TO LAMAR'S AND NEWCO'S OBLIGATIONS. The obligations of Lamar
and NewCo to consummate  the  transactions  contemplated  by this  Agreement are
subject  to the  satisfaction  of the  following  conditions,  unless  waived in
writing by Lamar:

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<PAGE>
          (a) REPRESENTATIONS AND WARRANTIES. The representations and warranties
of Bowlin  set forth in this  Agreement,  disregarding  all  qualifications  and
exceptions  relating to materiality or Material Adverse Effect, will be true and
correct in all respects as of the date of this  Agreement  and as of the Closing
Date  as  though  made  on and as of  the  Closing  Date,  except  as  otherwise
contemplated   by  this   Agreement,   and  except  where  the  failure  of  any
representations and warranties, individually or in the aggregate, would not have
a Material Adverse Effect.

          (b) COVENANTS.  Bowlin will have performed or complied in all material
respects  with the  obligations  and  covenants  required to be complied with or
performed by it under this Agreement at or prior to the Closing Date.

          (c) NO  MATERIAL  ADVERSE  EFFECT.  Since the date of this  Agreement,
there shall not have  occurred  any  Material  Adverse  Effect  with  respect to
Bowlin,  and no event shall have occurred or  circumstance  shall exist that, in
combination  with any other  events,  could  reasonably  be  expected  to have a
Material Adverse Effect on the Bowlin Group.

          (d)  CONSENTS  AND  APPROVALS.  All  consents  and  approvals of third
parties necessary for the consummation of the transactions  contemplated by this
Agreement shall have been obtained.

          (e) WORKING CAPITAL.  The Working Capital at Closing shall be not less
than $100,000.

          (f) BOWLIN  LONG-TERM DEBT. The Bowlin Long-Term Debt shall not exceed
$14,500,000.

          (g) BOWLIN  ASSETS.  None of Bowlin's  assets will secure any debts or
other obligations of Bowlin Travel.

          (h)  CLOSING  CERTIFICATE.  Lamar  will have  received  a  certificate
executed by the Chief Executive  Officer and Chief  Financial  Officer of Bowlin
dated the Closing  Date,  certifying  that the  conditions  specified in Section
6.2(a) through (g) have been fulfilled.

          (i) Q3 FACES.  The Q3 Faces that have been completed  prior to Closing
will be in  suitable  condition  to  enable  Lamar to use those  structures  for
outdoor advertising purposes, and the advertising contracts,  Leases and Permits
applicable to the completed Q3 Structures will be in effect.

          (j)  AFFILIATES  LETTERS.   Lamar  shall  have  received  the  letters
described in Section 5.13.

          (k) CONTRIBUTION AGREEMENT;  SPIN-OFF. The contribution from Bowlin to
Bowlin Travel of the assets and  liabilities  related to Bowlin's  travel center
business will have been effected under the terms and conditions specified in the
Contribution  Agreement,  and Bowlin will have  distributed all of the shares of
Bowlin Travel to the Bowlin stockholders.

                                       33
<PAGE>
          (l)  DIRECTOR  AND OFFICER  RESIGNATIONS.  Lamar  shall have  received
resignations from all of the directors and officers of Bowlin, such resignations
to be effective as of the Effective Time.

          (m) BOWLIN TRAVEL  AGREEMENTS.  Bowlin will have terminated any leases
or other agreements between Bowlin and Bowlin Travel other than the Contribution
Agreement that Lamar requests Bowlin to terminate.

          (n)  SOLVENCY  CERTIFICATE.  Lamar will have  received  a  certificate
executed by the Chief Executive  Officer and Chief  Financial  Officer of Bowlin
dated the Closing  Date,  certifying  that each of Bowlin and Bowlin  Travel was
solvent  immediately prior to the Spin-Off and remained solvent from the date of
the Spin-Off through the Closing Date.

          (o) 401(K) AMENDMENT.  Bowlin and Bowlin Travel will have executed the
401(k) Amendment.

     6.3  CONDITIONS TO  OBLIGATIONS  OF BOWLIN.  The  obligations  of Bowlin to
consummate the  transactions  contemplated  by this Agreement are subject to the
satisfaction of the following conditions, unless waived in writing by Bowlin:

          (a) REPRESENTATIONS AND WARRANTIES. The representations and warranties
of Lamar and NewCo set forth in this Agreement,  disregarding all qualifications
and exceptions  relating to materiality or Material Adverse Effect, will be true
and  correct  in all  respects  as of the date of this  Agreement  and as of the
Closing Date as though made on and as of the Closing  Date,  except as otherwise
contemplated   by  this   Agreement,   and  except  where  the  failure  of  any
representations and warranties, individually or in the aggregate, would not have
Material Adverse Effect.

          (b) COVENANTS. Each of Lamar and NewCo will have performed or complied
in all material  respects  with all  obligations  and  covenants  required to be
complied with or performed by it under this Agreement at or prior to the Closing
Date.

          (c) NO  MATERIAL  ADVERSE  EFFECT.  Since the date of this  Agreement,
there shall not have occurred any Material  Adverse Effect with respect to Lamar
or NewCo, and no event shall have occurred or circumstance  shall exist that, in
combination  with any other  events,  could  reasonably  be  expected  to have a
Material Adverse Effect on Lamar or NewCo.

          (d)  CONSENTS  AND  APPROVALS.  All  consents  and  approvals of third
parties necessary for the consummation of the transactions  contemplated by this
Agreement shall have been obtained.

          (e)  CLOSING  CERTIFICATE.  The  receipt  by Bowlin  of a  certificate
executed by the Chief  Executive  Officer and Chief  Financial  Officer of Lamar
dated the Closing  Date,  certifying  that the  conditions  specified in Section
6.3(a) through (d) have been fulfilled.

                                       34
<PAGE>
                                    ARTICLE 7
                            TERMINATION AND AMENDMENT

     7.1   TERMINATION.   This  Agreement  may  be  terminated  and  the  Merger
contemplated by this Agreement  abandoned at any time before the Effective Time,
whether before or after approval by the Bowlin stockholders as follows:

          (a) MUTUAL  CONSENT.  By the mutual consent of the Boards of Directors
of Bowlin and Lamar.

          (b) MATERIAL  BREACH.  By the Board of  Directors of either  Bowlin or
Lamar if there has been a material breach by the other of any  representation or
warranty  contained  in this  Agreement  or of any  covenant  contained  in this
Agreement, which in either case cannot be, or has not been, cured within 15 days
after  written  notice  of such  breach is given to the  party  committing  such
breach;  provided  that the right to effect such cure will not extend beyond the
date set forth in Section 7.1(c) below.

          (c)  ABANDONMENT.  By the Board of Directors of either Bowlin or Lamar
if the  Merger  has not  occurred  by March 31,  2001,  unless  the  failure  to
consummate  the  Merger is  attributable  to a failure  on the part of the party
seeking to terminate this Agreement to perform any material  obligation required
under the terms and provisions of this Agreement to be performed by it.

          (d) GOVERNMENT  ACTION.  By the Board of Directors of either Bowlin or
Lamar if any  Governmental  Entity  shall  have  issued a final,  non-appealable
order,  decree  or  ruling or taken  any  other  action  permanently  enjoining,
restraining or otherwise prohibiting the Merger.

          (e) FAILURE TO OBTAIN REQUIRED VOTE OF BOWLIN STOCKHOLDERS.  By either
Bowlin or Lamar if the Bowlin Special Meeting  (including any  adjournments  and
postponements  thereof)  shall have been held and completed  and this  Agreement
shall not have been  adopted  by the  required  affirmative  vote of the  Bowlin
stockholders at such meeting;  provided,  however, that (i) a party shall not be
permitted to terminate  this  Agreement  pursuant to this Section  7.1(e) if the
failure to obtain such stockholder  approval is attributable to a failure on the
part of such party to perform any material  obligation  required to be performed
by it at or prior to the Effective  Time, and (ii) Bowlin shall not be permitted
to terminate this Agreement  pursuant to this Section 7.1(e) unless Bowlin shall
have made the payment(s) required to be made to Lamar pursuant to Section 7.3.

          (f) AVERAGE  CLOSING SHARE PRICE. By the Board of Directors of Bowlin,
if the Average Closing Share Price is below $40.00.

     7.2 EFFECT OF TERMINATION.  Upon termination of this Agreement  pursuant to
this  Article 7, this  Agreement  will be void and of no effect,  other than the
obligation to pay the Termination Fee referred to in Section 7.3, if applicable,
and  will  result  in no  obligation  of or  liability  to any  party  or  their
respective directors,  officers, employees, agents or stockholders,  unless such
termination  was the  result of an  intentional  breach  of any  representation,
warranty or covenant in this  Agreement in which case the party who breached the
representation,  warranty  or  covenant  will be liable  to the other  party for
damages.

                                       35
<PAGE>
     7.3 EXPENSES;  TERMINATION FEES. Except as set forth in this Section 7.3 or
Section 5.12, all fees and expenses  incurred in connection  with this Agreement
and the  transactions  contemplated by this Agreement shall be paid by the party
incurring such  expenses,  whether or not the Merger is  consummated;  PROVIDED,
HOWEVER,  that if this  Agreement is terminated  by Bowlin or Lamar  pursuant to
Section 7.1(e), then Bowlin shall pay to Lamar, in cash at the time specified in
the next  sentence,  a  nonrefundable  fee in the amount equal to $580,000  (the
"Termination  Fee").  In the case of  termination  of this  Agreement  by Bowlin
pursuant to Section 7.1(e), the Termination Fee shall be paid by Bowlin prior to
the time of such  termination;  and in the case of termination of this Agreement
by Lamar  pursuant  to Section  7.1(e),  the fee  referred  to in the  preceding
sentence   shall  be  paid  by  Bowlin  within  two  business  days  after  such
termination.

                                    ARTICLE 8
                                  DEFINED TERMS

     8.1  DEFINITIONS.  In  addition  to the other  defined  terms  used in this
Agreement, the following terms when capitalized have the meanings indicated.

     "Adverse Claim" has the meaning assigned thereto in Section 8.102(a) of the
Uniform Commercial Code.

     "Advertising  Contracts" means  advertising  contracts  associated with the
Faces.

     "Advertising  Revenues" means Bowlin's  outdoor  advertising  space revenue
(net of discounts, rebates, tradeouts, commercial sales, paper sales, production
revenue,  agency  commissions and revenue  attributable to the advertising faces
(i) damaged or in need of repair that are listed in  Schedule  3.9(5),  and (ii)
that will be contributed to Bowlin Travel in the  Contribution  Agreement) under
the Advertising Contracts.

     "Affiliate" will have the meaning ascribed by Rule 12b-2  promulgated under
the Exchange Act.

     "Agreement" means this Agreement and Plan of Merger, including the exhibits
and schedules, as amended or otherwise modified from time to time.

     "Applicable Law" means any statute, law, rule or any judgment, order, writ,
injunction or decree of any  Governmental  Entity to which a specified Person or
its property is subject.

     "Average Closing Share Price" means the average of the closing sales prices
of a share of Lamar  Common  Stock as  reported  on the Nasdaq  National  Market
System for the 30 trading days ending on the last trading day immediately  prior
to the Closing Date.

     "Benefit Arrangement" means any employment,  severance or similar contract,
or any other  contract,  plan,  policy or  arrangement  (whether or not written)
providing for compensation,  bonus, profit-sharing,  stock option or other stock

                                       36
<PAGE>
related  rights or other forms of incentive or deferred  compensation,  vacation
benefits, insurance coverage (including any self-insured arrangement), health or
medical benefits, disability benefits, severance benefits and post-employment or
retirement benefits (including  compensation,  pension,  health, medical or life
insurance  benefits),  other  than  the  Employee  Plans,  that  is  maintained,
administered or contributed to by the employer and covers any employee or former
employee of any member of the Bowlin Group.

     "Bowlin  Audited  Financial  Statements"  means  the  audited  consolidated
balance sheets and related consolidated  statements of income, retained earnings
and cash flow,  and the  related  notes  thereto  of Bowlin for the years  ended
January 31, 1998, 1999 and 2000.

     "Bowlin Financial Statements" means the Bowlin Audited Financial Statements
and the Bowlin Interim Financial Statements.

     "Bowlin Group" means, collectively, Bowlin and its subsidiaries (if any).

     "Bowlin Interim  Financial  Statements"  means the unaudited balance sheet,
and the related unaudited statements of income, retained earnings and cash flows
of Bowlin for the six-month period ended July 31, 2000.

     "Bowlin  Latest  Balance  Sheet" means the latest  balance  sheet of Bowlin
included in the Bowlin Audited Financial Statements.

     "Bowlin  Long-Term Debt" means Bowlin's  long-term debt (excluding  current
portions thereof) and any payments on employment  contracts and  non-competition
agreements to which Bowlin (or a predecessor  in interest of Bowlin) is a party,
including, without limitation, contingent severance obligations.

     "Bowlin   Special   Meeting"  means  the  special  meeting  of  the  Bowlin
stockholders for the purpose of approving this Agreement.

     "Business  Day"  means any day  (other  than  Saturday  or Sunday) on which
commercial banks in Baton Rouge, Louisiana and Albuquerque,  New Mexico are open
for business.

     "Closing" means the  consummation of the Merger and the other  transactions
contemplated by this Agreement.

     "Closing Date" means the date on which the Closing occurs.

     "Code" means the Internal Revenue Code of 1986, as amended.

     "Employee  Plan" means a plan or  arrangement as defined in Section 3(3) of
ERISA,  that (a) is  subject  to any  provision  of  ERISA,  (b) is  maintained,
administered  or contributed to by any member of the Bowlin Group and (c) covers
any employee or former employee of any member of the Bowlin Group.

                                       37
<PAGE>
     "ERISA"  means the Employee  Retirement  Income  Security  Act of 1974,  as
amended, and the rules and regulations promulgated thereunder.

     "Exchange Act" means the Securities and Exchange Act of 1934, as amended.

     "GAAP" means accounting principles generally accepted in the United States.

     "Governmental Entity" means any court or tribunal of competent jurisdiction
in any  jurisdiction  or any public,  governmental or regulatory  body,  agency,
department, commission, board, bureau or other authority or instrumentality.

     "Knowledge"  means,  when  given to qualify  or limit a  representation  or
warranty otherwise made by Bowlin or Lamar, respectively,  the actual knowledge,
after  reasonable  inquiry,  of the officers  and  directors of Bowlin or Lamar,
respectively.

     "Lamar Audited  Financial  Statements" means the audited balance sheets and
related  statements of income,  retained earnings and cash flow, and the related
notes thereto of Lamar for the years ended December 31, 1997, 1998 and 1999.

     "Lamar Financial  Statements" means the Lamar Audited Financial  Statements
and the Lamar Interim Financial Statements.

     "Lamar Interim Financial Statements" means the unaudited balance sheet, and
the related unaudited statements of income,  retained earnings and cash flows of
Lamar for the six-month period ended June 30, 2000.

     "Lamar  Latest  Balance  Sheet"  means the  latest  balance  sheet of Lamar
included in the Lamar Audited Financial Statements.

     "Leases"  means any (i) ground lease or (ii) office,  warehouse or facility
lease (in each of (i) and (ii),  whether or not  reduced to  writing),  to which
Bowlin (or any predecessor in interest of Bowlin) is subject.

     "Lease  Expense"  means  Bowlin's total lease expense for the real property
and structures  upon which the Faces are located for the one-month  period ended
December 31, 1999.

     "Liens"  means  pledges,  liens,  defects,  leases,   licenses,   equities,
conditional sales contracts, charges, claims, encumbrances,  security interests,
easements,  restrictions, chattel mortgages, mortgages or deeds of trust, of any
kind or nature whatsoever.

     "Material  Adverse  Effect" means any change in, effect on, or circumstance
that, individually or in the aggregate, has had or would reasonably be likely to
have a material  and  adverse  effect on the  operations,  business,  prospects,
results of operations or financial condition of Lamar on a consolidated basis or
Bowlin.

                                       38
<PAGE>
     "Material  Contract"  means  any  executory  contract,  agreement  or other
understanding, whether or not reduced to writing, that is not cancellable within
30 days, to which Bowlin or its property is subject,  which  provides for future
payments  to another  Person by the  relevant  entity or  entities  of more than
$50,000 in the aggregate in any calendar year.

     "Multiemployer  Plan"  means a plan or  arrangement  as  defined in Section
4001(a)(3) and 3(37) of ERISA.

     "Nasdaq"  means the National  Association of Securities  Dealers  Automated
Quotation System.

     "Permitted Liens" means (i) Liens securing  Bowlin's credit facility,  (ii)
Liens for Taxes not yet due and payable,  and (iii)  mechanics liens and similar
Liens incurred in the ordinary  course of business that will not, in any case or
in the  aggregate,  materially  detract  from the  value of the  assets  subject
thereto or cause a Material Adverse Effect with respect to Bowlin.

     "Person"  means  an  individual,  firm,  corporation,  general  or  limited
partnership,  limited liability company,  limited liability  partnership,  joint
venture,  trust,  governmental  authority or body,  association,  unincorporated
organization or other entity.

     "Pre-Closing Periods" means all Tax periods ending at or before the Closing
Date and,  with respect to any Tax period that  includes but does not end at the
Closing  Date,  the portion of such period that ends at and includes the Closing
Date.

     "Proceedings" means any suit, action,  proceeding,  dispute or claim before
or investigation by any Governmental Entity.

     "Proxy  Statement/Prospectus" means (a) the proxy statement of Bowlin to be
included in the  Registration  Statement for the purpose of  soliciting  proxies
from the Bowlin  stockholders to vote in favor of the adoption of this Agreement
at the Bowlin  Special  Meeting,  and (b) the prospectus of Lamar to be used for
the  purpose  of  offering  the Lamar  Common  Stock to be issued to the  Bowlin
stockholders  upon  consummation of the Merger,  together with any  accompanying
letter to stockholders, notice of meeting and form of proxy.

     "Registration  Statement"  means the  registration  statement  on Form S-4,
including the Proxy Statement/Prospectus,  to be filed by Lamar with the SEC for
the purpose,  among other things,  of  registering  the Lamar Common Stock which
will be issued to the Bowlin stockholders upon consummation of the Merger.

     "Returns"  means  all  returns,   reports,   estimates,   declarations  and
statements  of any nature  relating  to, or required  to be filed in  connection
with, any Taxes, including information returns or reports with respect to backup
withholding and other payments to third parties.

     "SEC" means the Securities and Exchange Commission.

                                       39
<PAGE>
     "Securities  Act" means the  Securities  Act of 1933,  as amended,  and all
rules and regulations promulgated thereunder.

     "Spin-Off" means the series of transactions  contemplated by Bowlin whereby
the assets and  liabilities  of Bowlin  directly  related  to the  operation  of
Bowlin's  travel  centers  will be  contributed  to  Bowlin  Travel,  and,  upon
completion and satisfaction of all approvals and other requirements from the SEC
and all other  necessary  parties,  Bowlin  would  declare and  distribute  as a
dividend to the stockholders of Bowlin, shares of Bowlin Travel proportionate to
each stockholder's current holdings of common stock in Bowlin.

     "Spin-Off  Date" means the date the shares of Bowlin Travel are distributed
to the shareholders of Bowlin.

     "Taxes" means any federal, state, local or other taxes (including,  without
limitation, income, alternative minimum, franchise, property, sales, use, lease,
excise, premium,  payroll, wage, employment or withholding taxes), fees, duties,
assessments,  withholdings  or  governmental  charges  of  any  kind  whatsoever
(including interest, penalties and additions to tax).

     "Working  Capital" means the consolidated or combined current assets of the
relevant entity less the consolidated or combined current liabilities of Bowlin.

                                    ARTICLE 9
                                  MISCELLANEOUS

     9.1 NOTICES.  All notices under this  Agreement must be in writing and will
be deemed to have been given upon receipt of delivery by: (a) personal  delivery
to the designated individual; (b) certified or registered mail, postage prepaid,
return receipt requested;  (c) a nationally recognized overnight courier service
(against a receipt therefor); or (d) facsimile transmission with confirmation of
receipt.  All such notices must be addressed as follows or to such other address
as to which any party hereto may have notified the other in writing:

If to Lamar, to:

     Lamar Advertising Company
     5551 Corporate Boulevard
     Baton Rouge, Louisiana 70808
     Attn: James R. McIlwain
     Facsimile transmission no.: (225) 926-1005

                                       40
<PAGE>
With a copy to:

     Jones, Walker, Waechter, Poitevent Carrere & Denegre, L.L.P.
     Fifth Floor, Four United Plaza
     8555 United Plaza Boulevard
     Baton Rouge, Louisiana 70809-7000
     Attn: Brad J. Axelrod
     Facsimile transmission no.: (225) 231-3336

If to Bowlin, to:

     Bowlin Outdoor Advertising & Travel Centers Incorporated
     150 Louisiana N.E.
     Albuquerque, New Mexico  87108
     Attn: Michael Bowlin
     Facsimile transmission no.:  (505) 266-1422

With a copy to:

     Squire, Sanders & Dempsey L.L.P.
     40 North Central Ave.,
     Suite 2700
     Phoenix, AZ 85044
     Attn: Christopher D. Johnson
     Facsimile transmission no.: (602) 253-8129

     9.2  HEADINGS;  GENDER.  When a reference  is made in this  Agreement  to a
section,  exhibit or schedule,  such reference will be to a section,  exhibit or
schedule of this Agreement unless otherwise indicated. The table of contents and
headings  contained in this  Agreement are for reference  purposes only and will
not  affect in any way the  meaning or  interpretation  of this  Agreement.  All
personal pronouns used in this Agreement will include the other genders, whether
used in the masculine,  feminine or neuter gender, and the singular will include
the plural and vice versa, whenever and as often as may be appropriate.

     9.3  ENTIRE  AGREEMENT;  NO  THIRD  PARTY  BENEFICIARIES.   This  Agreement
(including  the  documents,  exhibits  and  instruments  referred to herein) (a)
constitutes  the entire  agreement  and  supersedes  all prior  agreements,  and
understandings and communications, both written and oral, among the parties with
respect to the subject matter hereof, and (b) is not intended to confer upon any
person  other than the parties to this  Agreement  any rights or remedies  under
this Agreement.

     9.4  GOVERNING  LAW.  This  Agreement  will be governed  and  construed  in
accordance  with  the  laws of the  State  of  Delaware  without  regard  to any
applicable principles of conflicts of law.

                                       41
<PAGE>
     9.5 ASSIGNMENT.  Neither this Agreement nor any of the rights, interests or
obligations  under it will be assigned  by any of the parties to this  Agreement
(whether by operation of law or otherwise)  without the prior written consent of
the other parties.

     9.6  SEVERABILITY.  If any term or other  provision  of this  Agreement  is
invalid,  illegal or incapable of being enforced by reason of any rule of law or
public  policy,  all other  conditions  and  provisions of this  Agreement  will
nevertheless  remain in full force and effect so long as the  economic  or legal
substance of the transactions contemplated hereby is not affected in any adverse
manner to any party.

     9.7 COUNTERPARTS.  This Agreement may be executed in multiple counterparts,
each of which will be deemed an original  and all of which taken  together  will
constitute one and the same document.

     9.8  AMENDMENT.  This  Agreement  may only be amended by an  instrument  in
writing signed by each of the parties to this Agreement.

     9.9 EFFECT OF SPIN-OFF ON CERTAIN BOWLIN  REPRESENTATIONS  AND  WARRANTIES.
The  parties  acknowledge  and agree  that  Bowlin has  proposed,  and Lamar has
accepted,  that Bowlin will not be deemed to be in breach of this  Agreement  by
failing to disclose  against the  representations  and  warranties  set forth in
Sections 3.11, 3.15, 3.17, 3.19,  3.20(a),  3.23(a) and 3.26 with respect to any
asset,  liability,  act, event or  circumstance  relating solely to (i) Bowlin's
travel  center line of business  prior to the  Spin-Off,  and (ii) Bowlin Travel
after  the  Spin-Off;   PROVIDED,   HOWEVER,   that  to  the  extent  that  such
non-disclosure  would  cause a failure  of the  closing  condition  set forth in
Section 6.2(a), Lamar shall be entitled to assert such matter as a basis for not
closing the transactions contemplated herein.

                                       42
<PAGE>
     IN WITNESS  WHEREOF,  the  parties to this  Agreement  have caused it to be
signed by their  respective duly authorized  officers as of the date first above
written.

                                       LAMAR ADVERTISING COMPANY


                                       By:
                                          --------------------------------------
                                       Name:  Kevin P. Reilly, Jr.
                                       Title: President, Chief Executive Officer


                                       LAMAR SOUTHWEST ACQUISITION CORPORATION


                                       By:
                                          --------------------------------------
                                       Name:  Kevin P. Reilly, Jr.
                                       Title: President, Chief Executive Officer


                                       BOWLIN OUTDOOR ADVERTISING &
                                       TRAVEL CENTERS INCORPORATED


                                       By:
                                          --------------------------------------
                                       Name:  Michael Bowlin
                                       Title: Chairman of the Board, Chief
                                              Executive Officer and President

                                       43


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