BOWLIN OUTDOOR ADVERTISING & TRAVEL CENTERS INC
S-8, 2000-01-03
MISC GENERAL MERCHANDISE STORES
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       As filed with the Securities and Exchange Commission on December 30, 1999

                                                      Registration No. 333-_____


                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549


                                    FORM S-8
                          REGISTRATION STATEMENT UNDER
                           THE SECURITIES ACT OF 1933



            BOWLIN OUTDOOR ADVERTISING & TRAVEL CENTERS, INCORPORATED
             (Exact name of registrant as specified in its charter)



                    NEVADA                        85-0113644
        (State or other jurisdiction      (I.R.S. Employer incorporation
            of or organization)                Identification No.)



                150 Louisiana N.E. Albuquerque, New Mexico 87108
          (Address of Principal Executive Offices)        (Zip Code)


                             1996 Stock Option Plan
                            (Full title of the plan)


       Michael L. Bowlin, 150 Louisiana N.E. Albuquerque, New Mexico 8710
                    (Name and address of agent for service)

                                 (505) 266-5985
          (Telephone number, including area code, of agent for service)




<PAGE>




                         CALCULATION OF REGISTRATION FEE
<TABLE>
<S>

          <C>                      <C>                   <C>                    <C>                  <C>


                                                        Proposed               Proposed
        Title of                                         Maximum                Maximum
       Securities                 Amount                Offering               Aggregate             Amount of
          to be                   To be                  Price                 Offering            Registration
       Registered               Registered             per Unit(2)              Price(2)               Fee
       ----------               ----------             -----------             ---------           ------------

      Common Stock               438,485(1)               $5.81              $2,547,597.80            $672.57

</TABLE>

(1)  Based on an amount  equal to ten  percent  of the  issued  and  outstanding
     shares of Common Stock  (4,384,848  outstanding  shares as of September 13,
     1999),  pursuant to the 1996 Stock  Option Plan which was adopted by Bowlin
     Outdoor  Advertising  & Travel  Centers,  Incorporated  for the  purpose of
     assuming options of Bowlin's  Incorporated in connection with the merger of
     Bowlin's  Incorporated  with and into Bowlin  Outdoor  Advertising & Travel
     Centers, Incorporated on August 28, 1996.

(2)  Estimated  solely for the purpose of determining  the  registration  fee in
     accordance  with Rules 457(c) and 457(h) of the  Securities Act of 1933, as
     amended,  on the basis of the average of the high and low prices for shares
     of Common Stock on December 28, 1999.












                                       1

<PAGE>


                                     PART II

               INFORMATION REQUIRED IN THE REGISTRATION STATEMENT


Item 3.   Incorporation of Documents by Reference.

     The following  documents  previously filed with the Securities and Exchange
Commission  are hereby  incorporated  by reference  herein and shall be deemed a
part hereof:

     (a) The  Annual  Report of BOWLIN  Outdoor  Advertising  & Travel  Centers,
Incorporated ("Bowlin") on Form 10-K for the fiscal year ended January 31, 1999,
filed pursuant to Section 13(a) or 15(d) of the Securities Exchange Act of 1934,
as amended (the "Exchange Act");

     (b) The  Quarterly  Report of Bowlin  for the three and nine  months  ended
October 31, 1999;

     (c) All other  reports  filed by Bowlin with the  Securities  and  Exchange
Commission  pursuant to Section 13(a) or 15(d) of the Exchange Act since January
31, 1999; and

     (d) The description of Bowlin's common stock contained in its  Registration
Statement on Form 8-A filed with the Securities and Exchange Commission pursuant
to Section 12(b) or (g) of the Exchange Act.

     All documents  filed by Bowlin  pursuant to Sections  13(a),  13(c), 14 and
15(d) of the  Exchange  Act,  after the date hereof and prior to the filing of a
post-effective amendment to this Registration Statement which indicates that all
securities  offered  have been sold or which  deregisters  all  securities  then
remaining  unsold,  shall be  deemed to be  incorporated  by  reference  in this
Registration  Statement  and to be a part  hereof  from the date of filing  such
documents.

     Any  statement  contained  in a  document  incorporated  or  deemed  to  be
incorporated  by reference  herein shall be deemed to be modified or  superseded
for  purposes  of this  Registration  Statement  to the extent  that a statement
contained herein or in any other subsequently filed document which also is or is
deemed to be  incorporated  by  reference  herein  modifies or  supersedes  such
statement.  Any such  statement so modified or  superseded  shall not be deemed,
except as so modified or superseded,  to constitute a part of this  Registration
Statement.

Item 4.   Description of Securities.  Not applicable.

Item 5.   Interests of Named Experts and Counsel.  Not applicable.

Item 6.   Indemnification of Directors and Officers.

     The  Registrant's  Articles  of  Incorporation  and Bylaws  provide for the
Registrant  to  indemnify  its  directors  and  officers to the  fullest  extent
provided by Nevada law.


                                       2
<PAGE>

Item 7.   Exemption from Registration Claimed.  None.

Item 8.   Exhibits.

Exhibit
Number              Description
- -------             -----------

  4                 1996 Stock Option Plan

  5                 The opinion rendered by
                    Squire, Sanders & Dempsey L.L.P., counsel
                    for the Registrant

23.1                Consent of Squire, Sanders & Dempsey L.L.P.

23.2                Consent of KPMG LLP


Item 9.   Undertakings.

     (a) The undersigned registrant hereby undertakes:

                    (1) To file,  during any period in which offers or sales are
               being  made,  a  post-effective  amendment  to this  registration
               statement:

                         (i) To include any material information with respect to
                    the plan of  distribution  not  previously  disclosed in the
                    registration  statement  or  any  material  change  to  such
                    information in the registration statement;

                    (2) That,  for the  purposes of  determining  any  liability
               under  the  Securities  Act of  1933,  each  such  post-effective
               amendment  shall be  deemed  to be a new  registration  statement
               relating to the securities  offered therein,  and the offering of
               such  securities  at that time shall be deemed to be the  initial
               bona fide offering thereof.

                    (3) To remove from registration by means of a post-effective
               amendment any of the  securities  being  registered  which remain
               unsold at the termination of the offering.

     (b) The  undersigned  Registrant  hereby  undertakes  that, for purposes of
determining  any liability  under the Securities Act of 1933, each filing of the
Registrant's  annual  report  pursuant to Section  13(a) or Section 15(d) of the
Exchange Act (and, where  applicable,  each filing of an employee benefit plan's
annual  report   pursuant  to  Section  15(d)  of  the  Exchange  Act)  that  is
incorporated by reference in the registration  statement shall be deemed to be a
new registration  statement relating to the securities offered therein,  and the
offering of such  securities at that time shall be deemed to be the initial bona
fide offering thereof.


                                       3
<PAGE>

     (c) Insofar as indemnification for liabilities arising under the Securities
Act of 1933 may be permitted to directors,  officers and controlling  persons of
the  registrant  pursuant  to  the  foregoing  provisions,   or  otherwise,  the
registrant  has been advised that in the opinion of the  Securities and Exchange
Commission such indemnification is against public policy as expressed in the Act
and is, therefore,  unenforceable. In the event that a claim for indemnification
against such  liabilities  (other than the payment by the registrant of expenses
incurred or paid by a director,  officer or controlling person of the registrant
in the successful defense of any action, suit or proceeding) is asserted by such
director,  officer or controlling person in connection with the securities being
offered,  the registrant  will,  unless in the opinion of its counsel the matter
has been  settled by  controlling  precedent,  submit to a court of  appropriate
jurisdiction  the  question  of whether  such  indemnification  by it is against
public  policy  as  expressed  in the Act  and  will be  governed  by the  final
adjudication of such issue.


















                                       4
<PAGE>


                                   SIGNATURES


     Pursuant to the requirements of the Securities Act of 1933, as amended, the
registrant certifies that it has reasonable grounds to believe that it meets all
of the requirements for filing on Form S-8 and has duly caused this registration
statement  to be  signed  on its  behalf  by  the  undersigned,  thereunto  duly
authorized, in the City of Phoenix, State of Arizona, on December 30, 1999.

                       BOWLIN OUTDOOR ADVERTISING & TRAVEL CENTERS, INCORPORATED


                               By:/s/ Michael L. Bowlin
                                 -----------------------------------------------
                                 Michael L. Bowlin,  President,  Chief Executive
                                 Officer and Chairman of the Board



                              By:/s/ Nina J. Pratz
                                 -----------------------------------------------
                                 Nina J. Pratz,  Senior Vice  President,  Chief
                                 Financial Officer,  Treasurer and Secretary
                                (Principal Financial and Accounting Officer)


                            SPECIAL POWER OF ATTORNEY

     KNOW  ALL  PERSONS  BY  THESE  PRESENTS,   that  each  of  the  undersigned
constitutes and appoints  Michael L. Bowlin and Nina J. Pratz, and each of them,
his true and lawful  attorney-in-fact  and agent with full power of substitution
and  resubstitution,  for him and in his name,  place and stead,  in any and all
capacities, to sign any and all amendments (including post-effective amendments)
to this Form S-8 Registration Statement,  and to file the same with all exhibits
thereto,  and all documents in connection  therewith,  with the  Securities  and
Exchange  Commission,  granting such  attorneys-in-fact  and agents, and each of
them,  full power and  authority  to do and perform each and every act and thing
requisite and  necessary to be done in and about the  premises,  as fully and to
all intents and purposes as he might or could do in person, hereby ratifying and
confirming  all that such  attorneys-in-fact  and agents,  or each of them,  may
lawfully do or cause to be done by virtue hereof.





                                       5
<PAGE>


         Pursuant  to the  requirements  of the  Securities  Act of  1933,  this
Registration  statement  has been signed below by the  following  persons in the
capacities and on the date indicated.


      Signature                      Title                           Date
      ---------                      -----                           ----

                              President, Chief Executive
                              Officer and Chairman of
                              the Board (Principal
/s/ Michael L. Bowlin         Executive Officer)               December 30, 1999


                              Executive Vice President,
                              Chief Operating Officer
/s/ Christopher Bess          and Director                     December 30, 1999

                              Senior Vice President,
                              Chief Financial Officer,
                              Treasurer and Secretary
                              (Principal Financial
/s/ Nina J. Pratz             and Accounting Officer           December 30, 1999


/s/ Robert L. Beckett         Director                         December 30, 1999



/s/ Harold Van Tongeren       Director                         December 30, 1999


/s/ Jack Ayers                Director                         December 30, 1999


/s/ James A. Clark            Director                         December 30, 1999








                                       6
<PAGE>



                                  EXHIBIT INDEX


Exhibit                                             Page or
Number              Description                     Method of Filing
- -------             -----------                     ----------------


  4                 1996 Stock Option Plan          Incorporated by reference to
                                                    Exhibit 10.27 to the
                                                    registrant's Registration
                                                    Statement on Form SB-2 (File
                                                    No. 333-12957)


  5                 Opinion rendered by
                    Squire, Sanders &
                    Dempsey L.L.P., counsel
                    for the Registrant              Page 8

23.1                Consent of Squire, Sanders
                    & Dempsey L.L.P.                See Exhibit 5

23.2                Consent of KPMG LLP             Page 9












                                       7
<PAGE>


                                    EXHIBIT 5


                                December 30, 1999

Securities and Exchange Commission
450 Fifth Street, N.W.
Washington, D.C.  20549

Ladies and Gentlemen:

     As  legal  counsel  for  BOWLIN  Outdoor   Advertising  &  Travel  Centers,
Incorporated,  a Nevada  corporation  (the  "Company"),  we are  rendering  this
opinion in connection with the registration under the Securities Act of 1933, as
amended (the "1993 Act"), of up to 438,485 shares of Common Stock of the Company
(the "Shares")  which may be issued  pursuant to the Company's 1996 Stock Option
Plan.

     We have examined all  instruments,  documents,  and records which we deemed
relevant and necessary for the basis of our opinion  hereinafter  expressed.  In
such  examination,  we  have  assumed  the  genuineness  and  authority  of  all
signatures and the  authenticity  of all documents  submitted to us as originals
and the conformity to the originals of all documents submitted to us as copies.

     Based on such examination, we are of the opinion that the 438,485 shares of
Common  Stock  which may be issued  under the 1996  Stock  Option  Plan are duly
authorized  shares of the  Company's  Common  Stock,  and,  when issued  against
receipt of the  consideration  therefor in accordance with the provisions of the
1996 Stock Option Plan, will be validly issued,  fully paid and  non-assessable.
We  hereby  consent  to  the  filing  of  this  opinion  as an  exhibit  to  the
Registration  Statement  referred to above,  and the use of our name whenever it
appears in said Registration Statement.

                                                Respectfully submitted,

                                                SQUIRE, SANDERS & DEMPSEY L.L.P.








                                       8
<PAGE>


                                  EXHIBIT 23.2








The Board of Directors
BOWLIN Outdoor Advertising & Travel Centers Incorporated:


We consent  to the use of our report  incorporated  herein by  reference  in the
prospectus.


KPMG LLP


Albuquerque, New Mexico
December 30, 1999






                                       9
<PAGE>




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