UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F
FORM 13F COVER PAGE
Report for the Quarter Ended: June 30, 1999
Check here if Amendment [ ]; Amendment Number:_____
This Amendment (Check only one.): [ ] is a restatement.
[ ] adds new holding entries.
Institutional Investment Manager Filing this Report:
Name: Ronald Sadoff's Major Trends
Address: 250 W. Coventry Court
Milwaukee, WI 53217
Form 13F File No: 28-5778
The institutional investment manager filing this report
and the person by whom it is signed hereby represent
that the person signing the report is authorized to
submit it, that all information contained herein is
true, correct and complete, and that it is understood
that all required items, statements, schedules, lists,
and tables, are considered integral parts of this form.
Person Signing this Report on Behalf of the Reporting Manager:
Name: Ronald Sadoff
Title: Sole Proprietor
Phone: (414) 352-8460
Signature, Place, and Date of Signing:
/s/ Ronald Sadoff Milwaukee, Wisconsin 8/16/99
- --------------------- ---------------------- ------------
(Signature) (City/State) (Date)
Report Type (Check only one.):
[X] 13F Holdings Report (Check here if all holdings of
this reporting manager are reported in this report.)
[ ] 13F Notice (Check here if no holdings
reported are in this report, and all holdings are
reported by other reporting manager(s).)
[ ] 13F Combination Report (Check here if a
portion of the holdings for this reporting manager
are reported in this report and a portion are
reported by other reporting manager(s).)
List of Other Managers Reporting for this Manager: None
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Form 13F SUMMARY PAGE
Report Summary:
Number of Other Included Managers: 0
Form 13F Information Table Entry Total: 62
Form 13F Information Table Value Total: $403,097,000
List of Other Included Managers:
Provide a numbered list of the name(s) and Form 13F
file number(s) of all institutional investment managers
with respect to which this report is filed, other than
the manager filing this report. None.
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FORM 13F INFORMATION TABLE
Title Value Shares/ SH/ Put/ Investmt Other Voting Authority
Name of Issuer Class CUSIP (X$1000) PRN AMT PRN Call Dscretn Managers Sole Share None
<S> <C> <C> <C> <C> <C> <C> <C> <C> <C> <C> <C>
A AIR GROUP INC COM 011659109 3754 89916 SH Sole 89916
ALBERTSONS INC COM 013104104 522 10116 SH Sole 10116
AMERICA ON LINE COM 02364J104 506 4600 SH Sole 4600
AMERICAN EXPRESS CO COM 025816109 25921 19920 SH Sole 199202
AMERICAN GENERAL CORP COM 026351106 752 9971 SH Sole 9971
AMERICAN HOME PRODS CP COM 026609107 228 3968 SH Sole 3968
AMERICAN INTL GROUP COM 026874107 8380 71475 SH Sole 71475
BEAR STEARNS COS INC COM 073902101 7526 160982 SH Sole 160982
BELL ATLANTIC CORP COM 077853109 222 3403 SH Sole 3403
BELLSOUTH CORP COM 079860102 264 5730 SH Sole 5730
BRISTOL MYERS SQUIBB COM 110122108 249 3536 SH Sole 3536
CHAMPION ENTERPRISES COM 158496109 8458 454116 SH Sole 454116
CINCINNATI FINL CORP COM 172062101 1965 52300 SH Sole 52300
CITIGROUP COM 172967101 15975 336310 SH Sole 336310
CLAYTON HOMES INC COM 184190106 3163 276531 SH Sole 276531
COACHMEN INDS INC COM 189873102 10040 431808 SH Sole 431808
DELPHI COM 247126105 1776 95983 SH Sole 95983
DELTA AIR LINES DEL COM 247361108 7030 122000 SH Sole 122000
DOW JONES COM 260561105 8023 151208 SH Sole 151208
EATON VANCE CORP COM 278265103 2903 84304 SH Sole 84304
EDWARDS AG INC COM 281760108 7940 246207 SH Sole 246207
EQUITABLE COS INC COM 29444G107 5434 81106 SH Sole 81106
EXXON CORP COM 302290101 339 4400 SH Sole 4400
FANNIE MAE COM 313586109 21353 312862 SH Sole 312862
FIRST SEC CORP DEL COM 336294103 460 16875 SH Sole 16875
<PAGE>
FLEETWOOD ENTERPRISES COM 339099103 2640 99853 SH Sole 99853
FORD COM 345370100 6372 112900 SH Sole 112900
FRANKLIN RES INC COM 354613101 2230 54900 SH Sole 54900
FREDDIE MAC COM 313400301 24781 427262 SH Sole 427262
GANNETT INC COM 364730101 19075 267250 SH Sole 267250
GENERAL MTRS CORP COM 370442105 10524 159450 SH Sole 159450
GENEVA STEEL COM 372252106 0 10000 SH Sole 10000
GOLDMAN SACHS COM 38141G104 1828 25300 SH Sole 25300
HARLEY DAVIDSON INC COM 412822108 226 4150 SH Sole 4150
HEARST-ARGYLE COM 422317107 839 34941 SH Sole 34941
INTERNATIONAL BUS MACH COM 459200101 468 3620 SH Sole 3620
KNIGHT RIDDER INC COM 499040103 7748 140705 SH Sole 140705
KOHLS CORP COM 500255104 431 5600 SH Sole 5600
KROGER COM 501044101 941 33700 SH Sole 33700
LUCENT TECHNOLOGIES COM 549463107 256 3798 SH Sole 3798
MANITOWOC INC COM 563571108 604 14512 SH Sole 14512
MEDIA GENERAL COM 584404107 6845 134206 SH Sole 134206
MERCK & CO INC COM 589331107 263 3570 SH Sole 3570
MERRILL LYNCH & CO INC COM 590188108 18140 228179 SH Sole 228179
MICROSOFT COM 594918104 244 2700 SH Sole 2700
MIDWEST EXPRESS HLDGS COM 597911106 974 28644 SH Sole 28644
MORGAN STAN DEAN WITTR NEW COM 617446448 18579 181038 SH Sole 181038
MPTV INC COM 553424102 0 20000 SH Sole 20000
NAVISTAR COM 63934E108 3323 66450 SH Sole 66450
NEW YORK TIMES CO COM 650111107 11600 315106 SH Sole 315106
PAINE WEBBER GROUP INC COM 695629105 19188 410429 SH Sole 410429
PROVIDENT COS INC COM 743862104 14912 372790 SH Sole 372790
PULITZER INC. COM 745769109 1044 21500 SH Sole 21500
RELIASTAR FINL CORP COM 75952U103 11586 264825 SH Sole 264825
SAFEWAY INC NEW COM 786514208 4909 99170 SH Sole 99170
SCHWAB CHARLES CP NEW COM 808513105 37044 339855 SH Sole 339855
SOUTHWEST AIRLS CO COM 844741108 6143 197350 SH Sole 197350
<PAGE>
TIMES MIRROR CO NEW COM 887364107 7546 127355 SH Sole 127355
TRIBUNE CO NEW COM 896047107 3394 38951 SH Sole 38951
US AIRWAYS GROUP INC COM 911905107 2247 51575 SH Sole 51575
WASHINGTON POST COM 939640108 11113 20665 SH Sole 20665
WEIS MKTS INC COM 948849104 1862 47593 SH Sole 47593
GRAND TOTAL $403,097
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