UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F
FORM 13F COVER PAGE
Report for the Quarter Ended: March 31, 1999
Check here if Amendment [ ]; Amendment Number:_____
This Amendment (Check only one.): [ ] is a restatement.
[ ] adds new holding entries.
Institutional Investment Manager Filing this Report:
Name: Ronald Sadoff's Major Trends
Address: 250 W. Coventry Court
Milwaukee, WI 53202
Form 13F File No: 28-5778
The institutional investment manager filing this report
and the person by whom it is signed hereby represent
that the person signing the report is authorized to
submit it, that all information contained herein is
true, correct and complete, and that it is understood
that all required items, statements, schedules, lists,
and tables, are considered integral parts of this form.
Person Signing this Report on Behalf of the Reporting
Manager:
Name: Ronald Sadoff
Title: Sole Proprietor
Phone: (414) 352-8460
Signature, Place, and Date of Signing:
/s/ Ronald Sadoff Milwaukee, Wisconsin April 20, 1999
- ------------------- ----------------------- ----------------
(Signature) (City/State) (Date)
Report Type (Check only one.):
[X] 13F Holdings Report (Check here if all holdings of
this reporting manager are reported in this
report.)
[ ] 13F Notice (Check here if no holdings
reported are in this report, and all holdings are
reported by other reporting manager(s).)
[ ] 13F Combination Report (Check here if a
portion of the holdings for this reporting manager
are reported in this report and a portion are
reported by other reporting manager(s).)
List of Other Managers Reporting for this Manager: None
<PAGE>
Form 13F SUMMARY PAGE
Report Summary:
Number of Other Included Managers: 0
Form 13F Information Table Entry Total: 64
Form 13F Information Table Value Total: $386,390,000
List of Other Included Managers:
Provide a numbered list of the name(s) and Form 13F
file number(s) of all institutional investment managers
with respect to which this report is filed, other than
the manager filing this report. None
<PAGE>
FORM 13F INFORMATION TABLE
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<CAPTION>
Name of Title of CUSIP (X$1000) Shares/ SH/ Put/ Investmt Other Sole Share None
Issuer Class Value PRN PRN Call Dscretn Managers
AMT
<S> <C> <C> <C> <C> <C> <C> <C> <C> <C> <C> <C>
ALASKA AIR
GROUP INC COM 011659109 4,165 87,691 SH Sole 87,691
ALBERTSONS INC COM 013104104 600 11,019 SH Sole 11,019
AMERICA ON LINE COM 02364J104 662 4,500 SH Sole 4,500
AMERICAN
EXPRESS CO COM 025816109 23,790 202,040 SH Sole 202,040
AMERICAN
GENERAL CORP COM 026351106 360 5,100 SH Sole 5,100
AMERICAN HOME
PRODS CP COM 026609107 259 3,968 SH Sole 3,968
AMERICAN INTL
GROUP COM 026874107 5,938 49,225 SH Sole 49,225
BEAR STEARNS
COS INC COM 073902108 7,490 167,607 SH Sole 167,607
BELLSOUTH CORP COM 079860102 285 7,126 SH Sole 7,126
BRISTOL MYERS
SQUIBB COM 110122108 227 3,536 SH Sole 3,536
CELERIS CORP COM 15100K102 19 19,000 SH Sole 19,000
CHAMPION
ENTERPRISES COM 158496109 8,915 460,106 SH Sole 460,106
CHUBB CORP COM 171232101 2,262 38,630 SH Sole 38,630
CINCINNATI
FINL CORP COM 172062101 3,143 86,270 SH Sole 86,270
CITIGROUP COM 172967101 13,244 207,346 SH Sole 207,346
CLAYTON
HOMES INC COM 184190106 3,208 289,953 SH Sole 289,953
COACHMEN
INDS INC COM 189873102 8,946 436,407 SH Sole 436,407
DELTA AIR
LINES DEL COM 247361108 7,273 104,650 SH Sole 104,650
DOW JONES COM 260561105 7,512 159,205 SH Sole 159,205
EATON VANCE
CORP NON VTG COM 278265103 4,780 237,530 SH Sole 237,530
EDWARDS AG INC COM 281760108 12,138 371,342 SH Sole 371,342
EQUITABLE
COS INC COM 29444G107 5,528 78,971 SH Sole 78,971
EXXON CORP COM 302290101 310 4,400 SH Sole 4,400
FANNIE MAE COM 313586109 21,735 313,862 SH Sole 313,862
FIRST SEC
CORP DEL COM 336294103 334 17,275 SH Sole 17,275
<PAGE>
FLEETWOOD
ENTERPRISES COM 339099103 2,968 103,702 SH Sole 103,702
FORD COM 345370100 2,764 48,750 SH Sole 48,750
FRANKLIN RES INC COM 354613101 1,702 60,530 SH Sole 60,530
FREDDIE MAC COM 313400301 24,900 434,462 SH Sole 434,462
GANNETT INC COM 364730101 17,000 269,830 SH Sole 269,830
GENERAL MTRS
CORP COM 370442105 6,426 73,859 SH Sole 73,859
GENEVA STEEL COM 372252106 6 10,000 SH Sole 10,000
HARLEY
DAVIDSON INC COM 412822108 250 4,350 SH Sole 4,350
HYBRID
MICROGRAPHICS COM 80 20,000 SH Sole 20,000
INTERNATIONAL
BUS MACH COM 459200101 321 1,810 SH Sole 1,810
KNIGHT
RIDDER INC COM 499040103 7,505 150,103 SH Sole 150,103
KOHLS CORP COM 500255104 397 5,600 SH Sole 5,600
KROGER COM 501044101 614 10,250 SH Sole 10,250
MANITOWOC INC COM 563571108 409 9,775 SH Sole 9,775
MEDIA GENERAL COM 584404107 5,918 127,260 SH Sole 127,260
MERCK & CO INC COM 589331107 286 3,570 SH Sole 3,570
MERRILL LYNCH
& CO INC COM 590188108 20,468 231,278 SH Sole 231,278
MGIC INVT CORP
WIS COM 552848103 1,748 49,850 SH Sole 49,850
MIDWEST EXPRESS
HLDGS COM 597911106 868 29,559 SH Sole 29,559
MORGAN STAN
DEAN WITTR NEW COM 617446448 18,240 182,511 SH Sole 182,511
NAVISTAR COM 63934E108 1,356 33,750 SH Sole 33,750
NEW YORK
TIMES CO CL A COM 650111107 8,667 304,105 SH Sole 304,105
PAINE WEBBER
GROUP INC COM 695629105 16,648 417,507 SH Sole 417,507
PALM HARBOR
HOMES COM 696639103 230 10,584 SH Sole 10,584
PFIZER INC COM 717081103 250 1,800 SH Sole 1,800
PROVIDENT
COS INC COM 743862104 13,323 385,489 SH Sole 385,489
PULITZER INC. COM 745769109 1,543 38,150 SH Sole 38,150
RELIANCE
GROUP HLDGS COM 759464100 1,381 179,650 SH Sole 179,650
RELIASTAR
FINL CORP COM 75952U103 11,598 272,096 SH Sole 272,096
SAFEWAY INC NEW COM 786514208 5,155 100,470 SH Sole 100,470
SCHWAB CHARLES
CP NEW COM 808513105 35,953 374,025 SH Sole 374,025
SOUTHWEST
AIRLS CO COM 844741108 5,947 196,584 SH Sole 196,584
TIMES MIRROR
CO NEW SER A COM 887364107 7,337 135,553 SH Sole 135,553
<PAGE>
TRANSAMERICA COM 893485102 7,236 101,910 SH Sole 101,910
TRIBUNE CO NEW COM 896047107 2,061 31,500 SH Sole 31,500
US AIRWAYS
GROUP INC COM 911905107 2,567 52,590 SH Sole 52,590
WASHINGTON POST COM 939640108 6,665 12,780 SH Sole 12,780
WEIS MKTS INC COM 948849104 1,906 52,224 SH Sole 52,224
WHOLE FOODS
MKT INC COM 966837106 574 16,690 SH Sole 16,690
GRAND TOTAL 386,390
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