UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F
FORM 13F COVER PAGE
Report for the Quarter Ended: September 30, 1999
Check here if Amendment [ ]; Amendment Number:_____
This Amendment (Check only one.): [ ] is a restatement.
[ ] adds new holding entries.
Institutional Investment Manager Filing this Report:
Name: Ronald Sadoff's Major Trends
Address: 250 W. Coventry Court
Milwaukee, WI 53217
Form 13F File No: 28-5778
The institutional investment manager filing this report
and the person by whom it is signed hereby represent
that the person signing the report is authorized to
submit it, that all information contained herein is
true, correct and complete, and that it is understood
that all required items, statements, schedules, lists,
and tables, are considered integral parts of this form.
Person Signing this Report on Behalf of the Reporting Manager:
Name: Ronald Sadoff
Title: Sole Proprietor
Phone: (414) 352-8460
Signature, Place, and Date of Signing:
/s/ Ronald Sadoff Milwaukee, Wisconsin October 12, 1999
- --------------------- ------------------------ -----------------
(Signature) (City/State) (Date)
Report Type (Check only one.):
[X] 13F Holdings Report (Check here if all holdings of
this reporting manager are reported in this report.)
[ ] 13F Notice (Check here if no holdings
reported are in this report, and all holdings are
reported by other reporting manager(s).)
[ ] 13F Combination Report (Check here if a
portion of the holdings for this reporting manager
are reported in this report and a portion are
reported by other reporting manager(s).)
List of Other Managers Reporting for this Manager: None
<PAGE>
Form 13F SUMMARY PAGE
Report Summary:
Number of Other Included Managers: 0
Form 13F Information Table Entry Total: 51
Form 13F Information Table Value Total: $333,688,000
List of Other Included Managers:
Provide a numbered list of the name(s) and Form 13F
file number(s) of all institutional investment managers
with respect to which this report is filed, other than
the manager filing this report. None.
<PAGE>
<TABLE>
FORM 13F INFORMATION TABLE
Title Share Shares/ Voting Authority
of Value PRN SH/ Put/ Investmt Other
Name of Issuer Class CUSIP (X$100) AMT PRN Call Dscretn Managers Sole Share None
<S> <C> <C> <C> <C> <C> <C> <C> <C> <C> <C> <C>
ALASKA AIR GROUP INC COM 011659109 3406 83716 SH Sole 83716
AMERICA ON LINE COM 02364J104 427 4100 SH Sole 4100
AMERICAN EXPRESS CO COM 025816109 26082 193197 SH Sole 193197
AMERICAN INTL GROUP COM 026874107 8284 95285 SH Sole 95285
APPLE COMPUTER COM 037833100 15495 24474 SH Sole 244740
AXA FINANCIAL INC COM 002451102 4929 88306 SH Sole 88306
BEAR STEARNS COS INC COM 073902108 5976 155484 SH Sole 155484
BELL ATLANTIC CORP COM 077853109 229 3403 SH Sole 3403
BELLSOUTH CORP COM 079860102 258 5730 SH Sole 5730
BRISTOL MYERS SQUIBB COM 110122108 225 3336 SH Sole 3336
CITIGROUP COM 172967101 15276 347186 SH Sole 347186
DELTA AIR LINES DEL COM 247361108 361 7450 SH Sole 7450
DOW JONES COM 260561105 5514 103308 SH Sole 103308
EXXON CORP COM 302290101 327 4300 SH Sole 4300
FANNIE MAE COM 313586109 19289 307693 SH Sole 307693
FIRST SEC CORP DEL COM 336294103 534 22474 SH Sole 22474
FORD COM 345370100 2122 42220 SH Sole 42220
FREDDIE MAC COM 313400301 21501 413476 SH Sole 413476
GANNETT INC COM 364730101 18508 267500 SH Sole 267500
GENERAL MTRS CORP COM 370442105 10744 170711 SH Sole 170711
GENEVA STEEL CO CL A BB COM 372252106 3 10000 SH Sole 10000
GOLDMAN SACHS COM 38141G104 2050 33600 SH Sole 33600
GREAT ATLANTIC COM 390064103 7393 243900 SH Sole 243900
HARLEY DAVIDSON INC COM 412822108 208 4150 SH Sole 4150
HYBRID MICROGRAPHICS COM 0 20000 SH Sole 20000
INTERNATIONAL BUS MACH COM 459200101 15021 124140 SH Sole 124140
<PAGE>
KNIGHT RIDDER INC COM 499040103 4769 86705 SH Sole 86705
KOHLS CORP COM 500255104 397 6000 SH Sole 6000
KROGER COM 501044101 901 40850 SH Sole 40850
LUCENT TECHNOLOGIES COM 549463107 264 4070 SH Sole 4070
MANITOWOC INC COM 563571108 451 13225 SH Sole 13225
MAYTAG COM 578592107 2426 72840 SH Sole 72840
MEDIA GENERAL COM 584404107 7762 151456 SH Sole 151456
MERCK & CO INC COM 589331107 212 3270 SH Sole 3270
MERRILL LYNCH & CO INC COM 590188108 15043 223279 SH Sole 223279
MICROSOFT COM 594918104 226 2500 SH Sole 2500
MORGAN STAN DEAN WITTR NEW COM 617446448 15805 177213 SH Sole 177213
MPTV INC COM 553424102 0 20000 SH Sole 20000
NAVISTAR COM 63934E108 5349 115025 SH Sole 115025
NEW YORK TIMES CO CL A COM 650111107 13026 347356 SH Sole 347356
PAINE WEBBER GROUP INC COM 695629105 14363 396216 SH Sole 396216
RELIASTAR FINL CORP COM 75952U103 6331 190414 SH Sole 190414
SAFEWAY INC NEW COM 786514208 3778 99270 SH Sole 99270
SCHWAB CHARLES CP NEW COM 808513105 20134 602129 SH Sole 602129
SOUTHWEST AIRLS CO COM 844741108 3357 221014 SH Sole 221014
TIMES MIRROR CO NEW SER A COM 887364107 5124 77850 SH Sole 77850
TRIBUNE CO NEW COM 896047107 8306 166952 SH Sole 166952
UNISYS COM 909214108 8407 186300 SH Sole 186300
US AIRWAYS GROUP INC COM 911905107 1068 40700 SH Sole 40700
WASHINGTON POST COM 939640108 11536 22620 SH Sole 22620
WEIS MKTS INC COM 948849104 492 14366 SH Sole 14366
GRAND TOTAL $333,688
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