UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F
FORM 13F COVER PAGE
Report for the Quarter Ended: December 31, 1999
Check here if Amendment [ ]; Amendment Number:_____
This Amendment (Check only one.): [ ] is a restatement.
[ ] adds new holding entries.
Institutional Investment Manager Filing this Report:
Name: Ronald Sadoff's Major Trends
Address: 250 W. Coventry Court
Milwaukee, WI 53217
Form 13F File No: 28-5778
The institutional investment manager filing this report and the
person by whom it is signed hereby represent that the person
signing the report is authorized to submit it, that all
information contained herein is true, correct and complete, and
that it is understood that all required items, statements,
schedules, lists, and tables, are considered integral parts of
this form.
Person Signing this Report on Behalf of the Reporting Manager:
Name: Ronald Sadoff
Title: Sole Proprietor
Phone: (414) 352-8460
Signature, Place, and Date of Signing:
/s/Ronald Sadoff Milwaukee, Wisconsin 1/05/00
- --------------------- ------------------------ ---------
(Signature) (City/State) (Date)
Report Type (Check only one.):
[X] 13F Holdings Report (Check here if all holdings of this
reporting manager are reported in this report.)
[ ] 13F Notice (Check here if no holdings reported are in
this report, and all holdings are reported by other
reporting manager(s).)
[ ] 13F Combination Report (Check here if a portion of the
holdings for this reporting manager are reported in this
report and a portion are reported by other reporting
manager(s).)
List of Other Managers Reporting for this Manager: None
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Form 13F SUMMARY PAGE
Report Summary:
Number of Other Included Managers: 0
Form 13F Information Table Entry Total: 48
Form 13F Information Table Value Total: $354,058,000
List of Other Included Managers:
Provide a numbered list of the name(s) and Form 13F file
number(s) of all institutional investment managers with respect
to which this report is filed, other than the manager filing this
report. None.
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FORM 13F INFORMATION TABLE
Title
of Value Shares Sh/ Put/ Invstm Other Voting Authority
Name of Issuer Class CUSIP (x$1000) Prn Amt Prn Call Dscretn Managers Sole Shared None
<S> <C> <C> <C> <C> <C> <C> <C> <C> <C> <C> <C>
ALASKA AIR GROUP INC COM 011659109 2,623 74,666 SH Sole 74,666
AMERICA ON LINE COM 02364J104 319 4,200 SH Sole 4,200
AMERICAN EXPRESS CO COM 025816109 29,424 176,988 SH Sole 176,988
AMERICAN INTL GROUP COM 026874107 9,562 88,437 SH Sole 88,437
APPLE COMPUTER COM 037833100 23,558 229,140 SH Sole 229,140
AXA FINANCIAL INC. COM 002451102 5,794 170,412 SH Sole 170,412
BEAR STEARNS COS INC COM 073902108 6,362 148,812 SH Sole 148,812
BELL ATLANTIC CORP COM 077853109 209 3,398 SH Sole 3,398
BELLSOUTH CORP COM 079860102 256 5,460 SH Sole 5,460
CITIGROUP COM 172967101 17,919 321,774 SH Sole 321,774
DELTA AIR LINES DEL COM 247361108 262 5,250 SH Sole 5,250
DOW JONES COM 260561105 6,461 95,008 SH Sole 95,008
FANNIE MAE COM 313586109 17,912 286,879 SH Sole 286,879
FIRST SEC CORP DEL COM 336294103 633 24,784 SH Sole 24,784
FORD COM 345370100 1,755 32,921 SH Sole 32,921
FREDDIE MAC COM 313400301 18,118 384,976 SH Sole 384,976
GANNETT INC COM 364730101 20,298 248,865 SH Sole 248,865
GENERAL MTRS CORP COM 370442105 11,962 164,561 SH Sole 164,561
GOLDMAN SACHS COM 38141G104 3,819 40,550 SH Sole 40,550
GREAT ATLANTIC COM 390064103 5,588 200,450 SH Sole 200,450
HYBRID MICROGRAPHICS COM 0 20,000 SH Sole 20,000
INTERNATIONAL BUS MACH COM 459200101 12,742 118,115 SH Sole 118,115
KNIGHT RIDDER INC COM 499040103 4,679 78,555 SH Sole 78,555
KOHLS CORP COM 500255104 426 5,900 SH Sole 5,900
KROGER COM 501044101 774 41,000 SH Sole 41,000
LUCENT TECHNOLOGIES COM 549463107 252 3,366 SH Sole 3,366
MANITOWOC INC COM 563571108 450 13,225 SH Sole 13,225
MAYTAG COM 578592107 3,086 64,290 SH Sole 64,290
MEDIA GENERAL COM 584404107 7,179 138,056 SH Sole 138,056
MERCK & CO INC COM 589331107 220 3,270 SH Sole 3,270
MERRILL LYNCH & CO INC COM 590188108 17,225 206,754 SH Sole 206,754
MICROSOFT COM 594918104 282 2,419 SH Sole 2,419
<PAGE>
MORGAN STAN DEAN WITTR COM 617446448 23,229 162,728 SH Sole 162,728
MPTV INC COM 553424102 0 20,000 SH Sole 20,000
NAVISTAR COM 63934E108 4,950 105,325 SH Sole 105,325
NEW YORK TIMES CO CL A COM 650111107 15,887 323,406 SH Sole 323,406
PAINE WEBBER GROUP INC COM 695629105 14,304 368,539 SH Sole 368,539
RELIASTAR FINL CORP COM 75952U103 6,648 169,656 SH Sole 169,656
SAFEWAY INC COM NEW COM 786514208 3,383 94,625 SH Sole 94,625
SBC COMMUN INC COM 78387G103 282 5,786 SH Sole 5,786
SCHWAB CHARLES CP NEW COM 808513105 21,014 549,379 SH Sole 549,379
SOUTHWEST AIRLS CO COM 844741108 3,236 200,681 SH Sole 200,681
TIMES MIRROR CO NEW A COM 887364107 4,700 70,150 SH Sole 70,150
TRIBUNE CO NEW COM 896047107 8,606 156,302 SH Sole 156,302
UNISYS COM 909214108 4,920 154,050 SH Sole 154,050
US AIRWAYS GROUP INC COM 911905107 367 11,450 SH Sole 11,450
WASHINGTON POST COM 939640108 11,810 21,245 SH Sole 21,245
WEIS MKTS INC COM 948849104 573 13,166 SH Sole 13,166
TOTAL 354,058
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