ABACUS DIRECT CORP
10-K, 1999-03-31
DIRECT MAIL ADVERTISING SERVICES
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                   U.S. SECURITIES AND EXCHANGE COMMISSION
                           WASHINGTON, D.C. 20549

                        ----------------------------

                                  FORM 10-K

        (MARK ONE)
         |X|      ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934.

                   FOR THE FISCAL YEAR ENDED DECEMBER 31, 1998

         [ ]    TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934.

          FOR THE TRANSITION PERIOD FROM ___________ TO __________

                         COMMISSION FILE NUMBER 0-28834

                            ABACUS DIRECT CORPORATION
             (Exact name of registrant as specified in its charter)

             DELAWARE                                          84-1118166
  (State or other jurisdiction of                           (I.R.S. Employer
   incorporation or organization)                          Identification No.)

        8774 YATES DRIVE,
        WESTMINSTER, COLORADO                                    80030
(Address of principal executive offices)                       (Zip Code)

                                 (303) 657-2800
               (Registrants telephone number, including area code)

           SECURITIES REGISTERED PURSUANT TO SECTION 12(b) OF THE ACT:
                                      None

           SECURITIES REGISTERED PURSUANT TO SECTION 12(g) OF THE ACT:
                    Common Stock, Par Value $0.001 Per Share
                                (Title of Class)

         Indicate by checkmark whether the registrant: (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days. YES [X] NO [ ]

         Indicate by checkmark if disclosure of delinquent filers pursuant to
Item 405 of Regulation S-K is not contained herein and will not be contained, to
the best of the registrant's knowledge, in definitive proxy or information
statements incorporated by reference in Part III of this Form 10-K or any
amendment to this Form 10-K. [ ]





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         The aggregate market value of the voting stock held by non-affiliates
of the registrant as of March 5, 1999 is $648,041,156 (based on the close bid
price of $68.875 per share as reported for the Nasdaq National Market Issues).

         The number of shares outstanding of the registrant's Common Stock,
$0.001 par value, as of March 5, 1999 was 9,875,946.

                       DOCUMENTS INCORPORATED BY REFERENCE

         Portions of the definitive Proxy Statement to be filed pursuant to
Regulation 14A promulgated under the Securities Exchange Act of 1934 in
connection with the registrant's 1999 Annual Meeting of Stockholders are
incorporated by reference in Part III.

         Exhibits to the following documents are incorporated by reference in
Part IV: (i) Annual Report on Form 10-KSB of the registrant for the fiscal year
ended December 31, 1996; (ii) portions of the registrant's Registration
Statement which includes the Prospectus, dated September 26, 1996; and (iii)
Quarterly Reports on Form 10-Q of the Company for the quarterly periods ended
June 30, 1998 and September 30, 1998.

================================================================================



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                                     PART I

ITEM 1.      BUSINESS.

         Abacus Direct Corporation ("Abacus" or the "Company") is a leading
provider of information products and marketing research services to the direct
marketing industry. Abacus has developed a comprehensive and predictive source
of information regarding consumer purchasing behavior by creating a database
which includes consumer purchasing data from over 1,050 merchandise catalogs.
Abacus uses this proprietary database and its advanced statistical modeling
technology to provide direct marketers with information and analysis which
allows them to increase response rates and profits from their marketing
campaigns.

         As the global market for consumer goods and services has become
increasingly competitive, the Company believes that businesses are seeking to
enhance their market position by strengthening relationships with existing
customers and targeting new markets and customers. As a result, the Company
believes that a growing number of businesses are using direct marketing programs
to identify and reach large numbers of consumers in a cost-effective manner.
Direct marketing programs are used to promote a wide variety of products and
services in numerous industries including retail, business and technology,
publishing, financial services, telecommunications, and fund raising.

         Direct marketers, particularly consumer catalog companies, have long
considered consumers' past purchasing patterns to be the best predictor of
future purchasing behavior and, therefore, the best indicator for targeting
marketing efforts. It has historically been difficult, however, for direct
marketers to obtain a comprehensive view of consumers' purchasing patterns. Such
companies have, therefore, attempted to expand their customer bases by
augmenting their existing customer lists with lists of rented or exchanged names
of prospects who have purchased merchandise from other catalogs and continuing
to use those lists that generate sufficiently high response rates and profit
levels and abandoning those lists that do not. Although this traditional
approach has allowed many catalog companies to expand their customer bases,
increasing competition and rising costs of direct marketing activities have
created a need for a comprehensive source of consumer catalog purchasing
information to allow more cost-effective targeting of their marketing efforts.

         The Company has addressed the need for a comprehensive source of
information on purchasing behavior by forming the Abacus Alliance, a cooperative
arrangement through which direct marketers contribute their customers'
purchasing histories to the Company in exchange for access to the Company's
information products and marketing research services. The Company's services
allow such companies to improve the profitability of their mailing campaigns by
enabling them to (i) target new consumers whose past purchasing behavior
indicates that they are likely to purchase a particular product at a given time,
(ii) prioritize existing customers by the probability of a positive response
based on historical buying patterns, (iii) eliminate prospects from rented or
exchanged lists that have a low probability of responding, and (iv) properly
position their products and develop marketing strategies through market
research.

         As of December 31, 1998, the Abacus database contained over 88 million
detailed buyer profiles compiled from records of over 2 billion catalog
purchasing transactions. The Company receives this data from the more than 1,050
members of the Abacus Alliance. The Company believes the Abacus Alliance members
include over 75% of the largest consumer merchandise catalogs in the United
States. The Company works closely with each client to determine its needs, and
applies advanced statistical modeling techniques to extract from the database
the names of consumers most likely, or least likely, to buy a product offering.
The Company's database is continually enhanced as members contribute current
sales transaction information and additional companies join the Abacus Alliance.

         By continually adding new data to its database, increasing the
performance of its existing information and marketing research services,
providing new types of value added services and continuing 




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to invest in new technology, the Company seeks to increase revenue from existing
clients, develop new sources of revenue and maintain its high client retention
rate. The Company believes that the favorable results that its clients have
achieved using the Company's information products and marketing research
services have led to a retention rate of more than 90% from 1997 to 1998, from
1996 to 1997 and from 1995 to 1996, respectively, excluding those clients that
are no longer operating catalogs.


RECENT DEVELOPMENTS

         During the year ended December 31, 1998, Abacus continued to expand its
database and the Abacus Alliance. The number of participating catalogs increased
to 1,052 catalogs as of December 31, 1998 from 874 as of December 31, 1997,
representing an increase of approximately 20%. This growth has enhanced the
predictive capability of the Company's prospective services and the quality of
its housefile scoring and list optimization services. To more effectively
deliver these services, the Company increased its staff by 43% during the year
ended December 31, 1998. The Company also continued to make investments in
technology and systems capabilities, significantly increasing its computing
capacity. This has enabled the Company to increase its revenue by expanding the
use of its existing services and providing more value-added services to its
existing clients. In addition, the Company has been leveraging the resources and
capabilities it developed in serving its catalog clients by applying those
resources and capabilities to provide services to other direct marketing clients
in the retail, business and technology, publishing, financial services,
telecommunications, and fund raising industries.

         To further leverage its database and analytical capabilities, the
Company entered into an agreement with VNU Business Information Europe B.V.
("VNU"), a Dutch publishing and business information company, providing for the
creation of a Netherlands joint venture in which the Company has a 50% ownership
interest. The joint venture, Abacus Direct Europe B.V., was formed to create an
alliance similar to the Abacus Alliance and to provide services similar to those
of the Company to the European Community. Abacus Direct Europe B.V. is equally
owned and managed by the Company and VNU. During 1999, Abacus and VNU will each
contribute approximately $2.0 million in debt and equity. In addition, Abacus
Direct Europe B.V. will be provided with services and information by the Company
and VNU including management, consulting, administrative, modeling and
information processing services. The Company has also granted Abacus Direct
Europe B.V. a license to use the name Abacus Direct in connection with the joint
venture.

         The Company also formed a strategic alliance with Catalog City, Inc.
("Catalog City"), an on-line catalog web site offering on-line shopping services
to catalog shoppers, to jointly promote each others services and share certain
e-commerce data. Catalog City granted to the Company an exclusive license to use
certain e-commerce data, including consumer traffic and similar data such as
e-mail and corporate addresses and phone numbers, catalog requests, e-commerce
transactions and click data, solely in connection with the operation of the
Company's database and the Abacus Alliance or the development, marketing or sale
of the Company's products and services. In connection with the formation of the
strategic alliance, the Company was granted rights to acquire certain stock of
Catalog City, and M. Anthony White, Chairman of the Board and Chief Executive
Officer of the Company, or another executive officer of the Company designated
by Mr. White, has agreed to serve on the Board of Directors of Catalog City.

         The Company's predecessor, Abacus Direct Corporation, was incorporated
in Colorado in May, 1989. The Company was reincorporated in Delaware on
September 9, 1996. The term "Company" as used herein refers to Abacus Direct
Corporation, a Colorado corporation prior to the reincorporation and the
successor Delaware corporation thereafter. The principal executive offices of
the Company are located at 8774 Yates Drive, Westminster, Colorado 80030 and its
telephone number is (303) 657-2800.




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SERVICES

         The Company provides four general categories of information products
and marketing research services to its clients: prospect lists, housefile
scoring, list optimization and marketing information reports.

         Prospect Lists. The Company's prospect lists service provides a client
with a list of prospective consumers which is ranked according to the likelihood
that such consumers will respond to a particular direct marketing campaign. The
criteria for ranking include recency, frequency, time of year and dollar amount
of catalog purchases. This service enables catalog companies to expand their
business base and offset consumer attrition. The Company also allows other
non-catalog direct marketing clients, primarily large consumer companies in
industries such as retail, business and technology, publishing, financial
services, telecommunications, and fund raising, to use Abacus data to target
their existing customers and for prospecting new customers. Typically, this
involves overlaying the Company's proprietary database variables onto its
clients' files which provides additional information regarding the client's
customers. The client may then use this information to target a promotion at its
existing customer base or rent a list with customer profiles similar to its
targeted profile.

         Housefile Scoring. The Company's housefile scoring service provides a
client with a ranking of the consumers contained on the client's own customer
list according to the probability that an individual consumer will make a repeat
purchase. This service also allows a client to identify inactive customers who
are most likely to respond to a renewed sales initiative. The Company provides
these services by analyzing its database of active direct marketing consumers
with a client's housefile list through the use of advanced statistical models.
The housefile program enables client companies to profitably manage promotional
programs targeted at their existing customers and cost effectively determine
when to solicit customers who have not made recent purchases.

         List Optimization. The Company's list optimization service eliminates
stale or unresponsive names from lists that a client has purchased from or
exchanged with other companies, enabling the client to identify and target the
most likely buyers. This process not only increases the profitability of lists a
client currently uses, but permits the client to use lists that were previously
considered unprofitable.

         Marketing Information Reports. The Company's marketing information
reports service provides a client with detailed information regarding the
catalog industry, which was not previously available to catalog companies. The
Company uses the data contributed by the Abacus Alliance members to create
comprehensive reports that accurately describe catalog market size, share,
activity and other key marketing data that allow clients to develop their
strategic marketing initiatives. The marketing information reports provide
clients information on: (i) seasonality, to help identify optimal mail dates;
(ii) cross-category catalog purchasing behavior, to allow the refinement of the
catalog's merchandise mix; and (iii) transaction histories and demographics, to
aid in planning, advertising, promotions and mail frequency. These reports are
also used by other non-catalog direct marketing clients, including specifically
designed reports for retailers, which provide information to assist with new
store site selection, evaluation of market expansion opportunities and media
planning. Clients in the publishing, financial services, and fund raising
industries have also used reports to profile their customers' purchasing
behavior and demographics.

TECHNOLOGY

         The Company has made significant investments to develop its proprietary
database and technology. Key elements of the Company's technology include its
proprietary database management and modeling software.

         Database. The Abacus Alliance database is primarily comprised of
transactional data contributed by the Abacus Alliance members on a daily,
monthly, quarterly or semi-annual basis. The database contains information
regarding each consumer purchase transaction, including the catalog name,
catalog product category, date of purchase and amount of purchase. Millions of
new transactions are added to the database each week, providing an increasingly
detailed purchase profile underlying each catalog consumer 




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in the database. Transaction updates received from Abacus Alliance members are
converted to the Company's format and processed through a rigorous quality
assurance program. The data is enhanced with externally sourced demographic
data. The Company's database contains records of over 2.0 billion consumer
catalog transactions collected over the past six years.

         Proprietary Software. The Company's proprietary database management
software is able to manage large databases, facilitating rapid and
cost-effective delivery of modeling and production functions. The Company's
proprietary modeling software utilizes predictive scoring and analytical
techniques to improve list performance. The Company has also developed process
automation software which integrates and automates virtually all stages of model
development and list production and allows the Company to quickly and cost
effectively generate dozens of models for a given client.

         Computer Technology. The Company has adopted client server computer
architecture which (i) enables parallel processing, permitting large numbers of
tasks to be executed simultaneously at high speed, (ii) is highly scalable,
allowing ongoing capacity increases, and (iii) provides system and data
redundancies that protect against system failures. The Company attempts to
maintain a secure environment for both systems and data by protecting against
unauthorized electronic access. The Company's database is backed up regularly,
utilizing a secure offsite location. The Company operates its data center 24
hours a day, 7 days a week.


SALES AND MARKETING

         The Company markets and sells its services through a direct sales and
marketing force comprised of 75 people. The Company believes that its sales
representatives have an in-depth understanding of the client's industry, which
allows them to function as marketing resources for their clients. The Company's
sales strategy includes (i) adding new members to the Abacus Alliance, (ii)
increasing penetration of existing clients by selling additional prospect names
and offering new value added services and (iii) leveraging the Company's
database to serve clients in the retail, business and technology, publishing,
financial services, telecommunications, and fund raising industries that also
use direct marketing to reach their customers. As part of this strategy, the
Company increased its sales force by 23 during the year ended December 31, 1998
which helped reduce the average number of catalog clients serviced by an account
manager, improve customer service and sell services to other direct marketing
clients in the retail, business and technology, publishing, financial services,
telecommunications, and fund raising industries. Selling and marketing expenses
for the year ended December 31, 1998 were 26.9% of net revenues.

         The Company has significantly increased its efforts to educate the
catalog industry on the unique marketing services it offers to its clients by
regularly publishing an industry newsletter that highlights a particular
catalog's use of the Company's database and by having Company employees
regularly speak at industry conventions. The Company also hosted its third
annual catalog company symposium in January 1999.


CUSTOMERS AND CONTRACTS

         The Abacus Alliance consists of more than 1,050 members. Members
typically operate under a three-year contract which provide that a client (i)
submit complete customer history transaction information to the Company on a
regular basis, (ii) license Abacus to use the data and (iii) pay for the
Company's services based upon an established price schedule. Such contracts may
generally be terminated at any time and do not obligate the Company's clients to
use the Company's services or pay the Company any guaranteed fees. The Company
has also allowed a limited number of clients to have access to its services
under a fixed fee arrangement. These agreements typically expire within one year
and do not automatically renew.




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COMPETITION

         The market for the Company's services is highly competitive. The
Company believes that the principal competitive factors in this market are
consistent delivery of (i) lists which generate high response rates, in a timely
fashion, at competitive prices, (ii) large quantities of high response names,
and (iii) individualized customer support. The Company competes with various
other companies which collect and manage information relating to consumer
purchase transactions contributed by large numbers of catalog companies. The
Company also competes with a wide variety of companies which own and generate
lists. In addition, the Company competes indirectly with a good number of direct
marketing information service businesses. Many of the Company's existing
competitors, and many potential new competitors, have longer operating
histories, greater name recognition and significantly greater financial,
technical and marketing resources than the Company. Such competitors may be able
to undertake more extensive marketing campaigns and make more attractive offers
to potential employees, distribution partners, and database contributors.


PROPRIETARY TECHNOLOGY

         The Company regards much of its software, database management methods,
modeling techniques and other data base information strategies as proprietary
trade secrets and relies on a combination of trade secret, copyright, unfair
competition and other intellectual property laws as well as contractual
agreements to protect its rights to such intellectual property. Due to the
difficulty of monitoring unauthorized use of and access to the Company's
intellectual property, however, such measures may not provide adequate
protection. In addition, there can be no assurance that the courts will enforce
the contractual arrangements which the Company has entered into to protect its
proprietary technology. In addition, there has been substantial litigation in
the information services and computer industry involving the ownership and scope
of intellectual property rights. The Company may bring or be subject to
litigation to defend against claimed infringement of its rights or of the rights
of others or to determine the scope and validity of the intellectual property
rights of the Company and others. Adverse determinations in such litigation
could result in the loss or compromise of the Company's proprietary rights,
subject the Company to significant liabilities, require the Company to seek
licenses from third parties, or prevent the Company from selling its services
which could have a material adverse effect on the Company's business, financial
condition and results of operations.


REGULATION, PRIVACY ISSUES

         Growing concern about privacy and the collection, distribution and use
of information about individuals has led to self-regulation of such practices by
the direct marketing industry and to increased federal and state regulation. The
DMA has adopted guidelines regarding the fair use of such information which it
recommends be followed by participants in the direct marketing industry. The
Company is also subject to various federal and state regulations concerning the
collection, distribution and use of information regarding individuals. Such laws
include the Federal Drivers Privacy Protection Act of 1994 and other state laws
which limit or preclude the use of voter registration and drivers license
information, as well as laws which govern the collection and release of consumer
credit information. Although the Company's compliance with the DMA's guidelines
and such federal and state regulations has not had a material adverse effect on
the Company, no assurance can be given that the DMA will not adopt additional
guidelines or that additional federal or state laws or regulations (including
antitrust and consumer privacy laws) will not be enacted or applied to the
Company or its clients. Any such guidelines, laws or regulations would adversely
affect the ability of the Company to collect and distribute consumer and other
information or otherwise have a material adverse effect on the Company's
business, financial condition and results of operations. Moreover, such
guidelines, laws or regulations might restrict or increase the cost of the
activities of companies engaged in direct marketing, potentially reducing their
demand for the Company's 



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services which would have a material adverse effect on the Company's business,
financial condition and results of operations. To the extent the Company's
clients do not comply with such guidelines, laws or regulations, the Company may
incur liabilities which could have a material adverse effect on the Company's
business, financial condition and results of operations. The Company has also
adopted other policies to address these privacy concerns, including restricting
access to its database, requiring each employee to sign a nondisclosure and
confidentiality agreement and implementing data security systems at the
Company's data center. The Company has typically entered into three year
contracts with its catalog clients and there can be no assurance that a private
litigant or governmental entity will not challenge such arrangements under any
applicable antitrust or other laws.

PRINCIPAL CUSTOMERS

         The Company's ten largest customers accounted for 18.5% of the
Company's net revenues for the year ended December 31, 1998. No customer
accounted for more than 5.0% of the Company's net revenues in the year ended
December 31, 1998.

RESEARCH AND DEVELOPMENT

         During the year ended December 31, 1998, the Company spent $1.7 million
for research and development, as compared to $1.5 million and $913,000 in the
years ended December 31, 1997 and 1996, respectively. The Company's research and
development activities during the past year consisted primarily of developing
technologies and processes to deliver new and better data service products to
existing and prospective direct marketing clients.

EMPLOYEES

         As of December 31, 1998, the Company employed 221 people on a full time
basis, including 104 in data processing, programming and data production, 75 in
sales and marketing, 15 in statistical and product development, and 27 in
general and administration. None of the Company's employees is covered by a
collective bargaining agreement. The Company believes that its relations with
its employees are good.

SEASONALITY

         The Company's business is seasonal in nature. The third and fourth
quarters of each year include the peak selling season during which the Company
supplies the direct marketing industry with data services in advance of the fall
and holiday seasons. In the first and second quarters, orders are fewer and
smaller. As a result, cost of operations, sales and marketing, general and
administrative, and research and development expenses as a percentage of
revenues are usually lower and operating profit is usually higher during the
second half of each year.

RISK FACTORS

         In addition to other information in this Annual Report on Form 10-K
(including all exhibits hereto), the following risk factors should be carefully
considered in evaluating the Company and its business, as such factors currently
have a significant impact, or may have significant impact in the future, on the
Company's business, results of operations, financial condition and the value of
its outstanding securities.



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         Dependence on Industries Served; Impact of Competing Industries. The
Company's future success is dependent in large part on continued demand for the
Company's services from the direct marketing industry, including, the catalog
industry, as well as the continued willingness of catalog operators to
contribute their data to the Company. The Company's clients are comprised
primarily of large consumer merchandise catalogs operators in the United States,
which results in the concentration of the Company's receivables in the catalog
industry. A significant downturn in the direct marketing industry generally,
including the catalog industry, or withdrawal by a substantial number of
catalogs operators from the Abacus Alliance, would have a material adverse
effect on the Company's business, financial condition and results of operations.
Although the Company has maintained a retention rate of over 90% from 1997 to
1998, from 1996 to 1997, and from 1995 to 1996, exclusive of clients who have
discontinued their catalog operations, there can be no assurance that the
Company will maintain such retention rate in the future. Many industry experts
predict that electronic commerce, including the purchase of merchandise and the
exchange of information via the Internet or other media, will increase
significantly in the future. To the extent such an increase occurs, companies
which now rely on catalogs or other direct marketing avenues to market their
products may reallocate resources toward such direct marketing channels and away
from catalog-related marketing or other direct marketing avenues, which could
adversely affect demand for the Company's services. In addition, the
effectiveness of direct mail as a direct marketing tool may decrease as a result
of consumer saturation and increased consumer resistance to direct mail in
general.

         Seasonality and Quarterly Fluctuations. The direct marketing industry,
and in particular the catalog industry, is characterized by significant
seasonality. As a result, the Company's revenue and profits have been subject to
significant seasonal fluctuations, with the largest percentage of annual revenue
and profits being realized in the third and fourth fiscal quarters due to the
increase in direct marketing activity in anticipation of the holiday buying
season. The Company expects this trend to continue in the future. In addition, a
number of other factors have resulted in significant fluctuations in quarterly
revenue and results of operations, including postal rates, paper prices and
overall economic conditions, as well as factors specific to a client such as the
client's advertising budget and choice of advertising media. Other causes of
significant fluctuations may include the number, timing and significance of new
product announcements by the Company and its competitors, the ability of the
Company to develop, market and introduce new and enhanced versions of its
services on a timely basis, the level of product and price competition, changes
in operating expenses, changes in the Company's sales incentive strategy, hiring
of new employees and computer capacity upgrades in anticipation of future
growth. Any one or more of these factors could have a material adverse effect on
the Company's business, financial condition and results of operations. Due to
these factors, the Company believes period-to-period comparisons of results of
operations are not necessarily meaningful and should not be relied upon as
indicators of future results of operations. As a result of the potential
fluctuations as described above, the Company's operating results may, in some
future quarters, not be consistent with predictions made by securities analysts,
which could have a material adverse effect on the price of the Company's Common
Stock. The Company's operating expenses are determined, in part, based on the
Company's expectations of future revenue growth and are substantially fixed. As
a result, unexpected changes in revenue levels will have a disproportionate
effect on net income in any given period.

         Regulation; Privacy Issues. Growing concern about privacy and the
collection, distribution and use of information about individuals has led to
self-regulation of such practices by the direct marketing industry and to
increased federal and state regulation. The Direct Marketing Association (the
"DMA"), the leading trade association of direct marketers, has adopted
guidelines regarding the fair use of such information which it recommends
participants in the direct marketing industry follow. The Company is also
subject to various federal and state regulations concerning the collection,
distribution and use of information regarding individuals. Such laws include the
Federal Drivers Privacy Protection Act of 1994 and other state laws which limit
or preclude the use of voter registration and drivers license information, as
well as laws which govern the collection and release of consumer credit
information. Although the Company's compliance with the DMA's guidelines and
applicable federal and state regulations has not had a material adverse effect
on the Company, no assurance can be made that the DMA will not adopt additional,
more burdensome guidelines or that additional, more burdensome federal or state
laws or 




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regulations (including antitrust and consumer privacy laws) will not be enacted
or applied to the Company or its clients, which may have a material adverse
effect on the Company's business, financial condition and results of operations.
The Company is dependent upon licenses, granted to the Company by members of the
Abacus Alliance, to use the data contributed by them in connection with the
products and services provided by the Company. The inability of the Company to
obtain appropriate licenses for such use could have a material adverse effect on
the Company's business, financial condition and results of operations.

         Postal Rates and Paper Prices. The direct marketing activities of the
Company's clients are adversely affected by postal rate increases, especially
increases that are imposed without sufficient advance notice to allow
adjustments to be made to marketing budgets. Higher postal rates may result in
fewer mailings of direct marketing materials, with a corresponding decline in
the need for certain of the direct marketing services offered by the Company.
Increased postal rates can also lead to pressure on the Company from its clients
to reduce prices for its services to offset the postal rate increase. In
addition, higher paper prices may cause catalog companies to conduct fewer or
smaller mailings which could cause a corresponding decline in the need for the
Company's services. Clients may aggressively seek price reductions for the
services offered by the Company to offset any increased materials cost. Any such
occurrences could have a material adverse effect on the Company's business,
financial condition and results of operations.

         Competition.  See "BUSINESS - Competition" above.

         Development of Services. The Company is currently developing new
services, as well as new applications of its existing services. There can be no
assurance that the Company will not experience difficulties that could delay or
prevent the successful development, introduction or marketing of these services,
or that its new or enhanced services will adequately meet the requirements of
its current or prospective clients. Failure of the Company to successfully
design, develop, test and introduce such new services, or the failure of the
Company's recently introduced services to achieve market acceptance, could
prevent the Company from maintaining existing client relationships, gaining new
clients or expanding its markets and could have a material adverse effect on the
Company's business, financial condition and results of operations.

         Management of Growth. In recent years, the Company has experienced
significant growth that has placed considerable demands on the Company's
managerial, operational and financial resources. There can be no assurance that
if the Company continues to grow, management will be effective in attracting and
retaining additional qualified personnel, expanding the Company's physical
facilities, integrating acquired businesses or otherwise managing growth. There
can be no assurance that the Company's systems, procedures or controls will be
adequate to support the Company's operations or that the Company's management
will be able to achieve the rapid execution necessary to successfully offer its
services and implement its business plan. Any inability to manage growth
effectively could have a material adverse effect on the Company's business,
financial condition and results of operations. In addition, the Company's growth
may depend to some extent on its ability to successfully complete strategic
acquisitions and alliances to expand or complement its existing business. There
can be no assurance that suitable acquisitions or alliances can be identified,
consummated or successfully integrated into the Company's operations.

         Dependence on Proprietary Technology. The Company regards much of its
software, database management methods, modeling techniques and other database
information strategies as proprietary trade secrets and relies on a combination
of trade secrets, copyrights, unfair competition and as well as contractual
agreements to protect its rights to such intellectual property. Due to the
difficulty of monitoring unauthorized use of and access to the Company's
intellectual property, however, such measures may not provide adequate
protection. In addition, there can be no assurance that the courts will enforce
the contractual arrangements which the Company has entered into to protect its
proprietary technology. Any misappropriation of the Company's intellectual
property could have a material adverse effect on the Company's business,
financial condition and results of operations.

         Reliance on Computer Technology; Risk of Loss of Client Data. The
computer and other technologies in which the Company has invested are rapidly
evolving and characterized as having short 



                                       10
<PAGE>   11

product life cycles, which require the Company to anticipate and rapidly adapt
to technological changes. The failure of the Company to successfully anticipate
or adapt to technological changes or select and develop new and enhanced
technology on a timely basis could affect the quality of the services the
Company provides to its clients, or otherwise have a material adverse effect on
the Company's business, financial condition and results of operations. The
Company's operations are dependent on its ability to protect its computer
systems and data centers against damage from fire, power loss, security breach,
telecommunications failure or similar events. No assurance can be given that the
precautions that the Company has taken to protect itself from such events, such
as off-site storage of backup data and limitation of access to its proprietary
information and computerized database, will be adequate. Any damage to the
Company's data center, failure of telecommunication links or breach of the
security of the Company's database could result in an interruption of the
Company's operations or other loss which may not be covered by the Company's
insurance. Any such event could have a material adverse effect on the Company's
business, financial condition and results of operations.

         Volatility of Stock Price. The trading price of the Company's Common
Stock has been and may hereafter be subject to wide fluctuations in response to
a variety of factors, including quarterly variations in operating results, new
services by the Company, its clients or its competitors, general conditions in
the direct marketing industry, and general economic and market conditions.
Additionally, the stock market in general, and the market for technology stocks
in particular, has experienced extreme price volatility in recent years. This
volatility, as well as broad market fluctuations generally, have often had a
substantial effect on the market prices of many technology companies for reasons
unrelated or disproportionate to the operating performance of such companies.

         Year 2000 Issue. See "MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
CONDITION AND RESULTS OF OPERATIONS," below.

ITEM 2.      PROPERTIES.

         The Company has entered into a lease agreement (the "El Dorado Ridge
Lease"), dated May 22, 1998, with Western States Ventures LLC for approximately
75,000 square feet of office space in Broomfield, Colorado. This facility will
be used to consolidate the Company's two present principal operations located in
Westminster, Colorado in April 1999 and to provide space for growth. The
existing facilities consist of 27,218 and 11,298 square feet of office space
pursuant to lease agreements which expire in September 1999 and March 1999,
respectively. The El Dorado Ridge Lease commences on April 1, 1999 and has a
term of seven years that is renewable for two consecutive five year terms. In
1999, the aggregate annual rental payments for its Colorado properties will be
approximately $1.0 million. The Company also leases office space in New York,
New York (6,378 square feet); Atlanta, Georgia (4,144 square feet); and
Hawthorne, New York (1,424 square feet). Leases for the New York, Atlanta and
Hawthorne facilities expire in September 2002, December 2001, and December 1999,
respectively, and require aggregate annual rental payments of $239,000, $89,000
and $26,000, respectively. In addition, the Company rents, under short-term
leases, general office space in San Francisco, California and Northbrook,
Illinois. The Company believes that its existing facilities are adequate for its
present needs.

ITEM 3.      LEGAL PROCEEDINGS.

         The Company is not a party to any material legal proceedings.

ITEM 4.      SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS.

         No matters were submitted to a vote of the Company's shareholders
during the fourth quarter of 1998.




                                       11
<PAGE>   12
                                   PART II

ITEM 5.      MARKET FOR COMMON EQUITY AND RELATED STOCKHOLDER MATTERS.

         The Company's Common Stock is traded under the symbol "ABDR" in the
Nasdaq National Market System. There were approximately 3,600 beneficial holders
of the Company's Common Stock at March 5, 1999. The table below sets forth high
and low bid prices for the Company's Common Stock for each quarter for the years
ended December 31, 1997 and 1998.

<TABLE>
<CAPTION>
                                                        HIGH            LOW
                                                    -----------    ------------
<S>                                                 <C>            <C>    
January-March 1997                                     $ 30.25         $ 18.00
April-June 1997                                        $ 33.25         $ 17.00
July-September 1997                                    $ 34.25         $ 26.50
October-December 1997                                  $ 44.25         $ 31.38
January-March 1998                                     $ 52.25         $ 32.88
April-June 1998                                        $ 58.38         $ 44.00
July-September 1998                                    $ 57.50         $ 38.50
October-December 1998                                  $ 59.75         $ 33.75
</TABLE>

         The Company has not declared or paid a cash dividend since its
organization and has no present intention of paying any such dividend in the
foreseeable future.

         During 1998 the Company issued an aggregate of 220,095 shares of Common
Stock upon exercise of options granted under each of the Company's Amended and
Restated 1989 Stock Option Plan, as amended, and its Amended and Restated 1996
Stock Option Plan, at a weighted average exercise price of $12.00 per share.
Certain of such issuances were exempt from the registration provisions of the
Securities Act of 1933 pursuant to Section 4(2) thereof and the rules
promulgated thereunder, and the securities issued in connection therewith were
deemed to be restricted securities. The remainder of such issuances were covered
by the Company's Registration Statement on Form S-8. No underwriter was engaged
in connection with such sales of Common Stock.


ITEM 6.      SELECTED FINANCIAL DATA.

         (In thousands, except supplemental operating and per share data)

<TABLE>
<CAPTION>
                                                        YEAR ENDED DECEMBER 31,
                                               -----------------------------------------------
                                                1998      1997      1996      1995      1994
                                               -------   -------   -------   -------   -------
<S>                                            <C>       <C>       <C>       <C>       <C>    
STATEMENT OF OPERATIONS DATA:
  Net revenues                                 $46,979   $30,971   $17,532   $ 9,331   $ 6,451
  Income from operations                        17,791    11,509     6,370     3,174     2,395
  Income before taxes                           18,492    11,806     6,254     2,976     2,072
  Net income                                    11,426     7,497     3,865     2,426     2,012
  Net income per common share-- basic          $  1.17   $  0.78   $  0.43   $  0.27   $  0.57
  Net income per common share-- diluted        $  1.12   $  0.74   $  0.40   $  0.27   $  0.23
  Weighted average number of outstanding
    common shares-- basic                        9,727     9,546     9,094     9,079     3,513
  Weighted average number of outstanding
    common shares-- diluted                     10,216    10,058     9,614     9,120     8,743
SUPPLEMENTAL OPERATING DATA:
  Abacus Alliance catalogs                       1,052       874       700       565       393
</TABLE>


                                       12
<PAGE>   13

<TABLE>
<CAPTION>
                                                              AS OF DECEMBER 31,
                                               -----------------------------------------------
                                                1998      1997      1996      1995      1994
                                               -------   -------   -------   -------   -------
<S>                                            <C>       <C>       <C>       <C>       <C>    
BALANCE SHEET DATA:
  Cash and cash equivalents                    $24,263   $10,490   $ 5,924   $ 1,345   $ 1,856
  Working capital                               32,358    16,127     8,218     2,424     2,386
  Total assets                                  43,320    22,592    12,064     5,050     4,244
  Long-term obligations                            613        15        29      --         160
  Stockholders' equity (deficit)                36,304    19,177    10,012     1,190    (1,233)
</TABLE>

ITEM 7.      MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND 
             RESULTS OF OPERATIONS.

OVERVIEW

         Abacus believes it has developed the most comprehensive and predictive
source of catalog consumer purchasing behavior in the United States by creating
a database which includes consumer purchasing data from over 1,050 catalogs. The
Company's information and marketing research services allow companies, primarily
in the catalog industry, to improve the profitability of their direct mailing
campaigns by enabling them to (i) target new consumers whose past purchasing
behavior indicates that they are likely to purchase a particular product at a
given time, (ii) prioritize existing customers by the probability of a positive
response based on historical buying patterns, (iii) eliminate prospects from
rented or exchanged lists that have a low probability of responding, and (iv)
properly position their products and develop marketing strategies through market
research.

         During the last three years, the Company has experienced rapid growth
of its client base, revenue and operating income. The Abacus Alliance grew from
700 to over 1,050 catalogs and the Company's net revenues for the years ended
December 31, 1996, 1997 and 1998 increased by 87.9%, 76.7% and 51.7%
respectively, while its operating profit increased from $6.4 million in 1996 to
$17.8 million in 1998. The Company attributes its revenue and operating profit
growth to the widespread acceptance of Abacus' services within the catalog
industry, increased penetration of the Company's services among its existing
clients, a larger client base, a broader service line and an increase in
revenues generated from other non-catalog direct marketing clients. Annual
operating margins for the years ended December 1996, 1997 and 1998 were 36.3%,
37.2% and 37.9%, respectively as the Company continued to leverage its costs of
revenues and operating expenses. The Company believes that Abacus Alliance
members represent over 75% of the largest consumer merchandise catalogs in the
United States.

         The Company's principal sources of revenue are derived from prospecting
lists, housefile scoring, list optimization, and marketing research services.
The Company creates prospect lists for its clients by selecting names from the
Abacus Alliance database of consumers who have purchased merchandise in response
to direct mail campaigns. Revenues from prospecting services represented 74% of
the Company's total net revenues for the year ended December 31, 1998. The
Company's housefile and optimization services, which enable client companies to
more profitably manage promotional programs directed to existing and prospective
customers, accounted for 24% of net revenues for the year ended December 31,
1998. The Company's marketing information reports service, which primarily
provides catalog clients with comprehensive industry information, accounted for
2% of net revenues in 1998.

         The Company's cost of revenues includes expenses associated with
creating, updating and managing the Company's database as well as building
statistical models. Selling and marketing expenses include the costs of salaries
and related benefits, commissions, travel and promotion. General and




                                       13
<PAGE>   14

administrative expenses include legal, accounting, insurance, human resources,
corporate communications and administrative salaries and related benefits.
Operating margins have been higher in the second half of each calendar year, as
second half revenues have historically been favorably affected by holiday
related direct marketing campaigns, while operating costs have not had a
corresponding seasonal increase. The Company's operating expenses are
determined, in part, based upon the Company's expectations of future revenue
growth and are substantially fixed in the short term. As a result, unexpected
changes in revenue growth could have a disproportionate effect on net income in
any given period.

RESULTS OF OPERATIONS

Twelve Months Ended December 31, 1998 Compared to Twelve Months Ended December
31, 1997

         Net Revenues. Net revenues increased 51.7% to $47.0 million for the
twelve months ended December 31, 1998 from $31.0 million for the twelve months
ended December 31, 1997 due primarily to an increase in sales to existing and
new catalog clients and revenues generated from other direct marketing clients.
All of the Company's service lines grew significantly with prospecting growing
41.4%, optimization 99.0%, housefile 61.2%, and marketing information services
60.8%. During the twelve months ended December 31, 1998, the Company's
prospecting, housefile and optimization, and marketing information reports
services represented 74%, 24%, and 2% of net revenues, respectively.

         Cost of Revenues. Cost of revenues increased 61.2% to $9.6 million for
the twelve months ended December 31, 1998 from $5.9 million for the twelve
months ended December 31, 1997, due primarily to increases in staff, contract
labor, depreciation and processing costs associated with supporting higher
revenues. Cost of revenues increased as a percentage of net revenues to 20.4% in
1998 from 19.2% in 1997 due primarily to an increase in employee and
non-employee staffing levels and higher software, hardware and systems
processing costs required to support higher revenues.

         Selling and Marketing Expenses. Selling and marketing expenses
increased 57.9% to $12.6 million or 26.9% of net revenues for the twelve months
ended December 31, 1998 from $8.0 million or 25.8% of net revenues for the
twelve months ended December 31, 1997. The increase in selling and marketing
expenses is due primarily to an increase in sales staff and associated expenses,
higher commissions as a result of significantly higher revenues, and the
addition of marketing personnel dedicated to selling the Company's services to
other non-catalog direct marketing clients. The increase in the Company's sales
force is intended to reduce the average number of accounts serviced by an
account manager, improve customer service, and derive more revenues from
customers.

         General and Administrative. General and administrative expenses
increased 26.0% to $4.9 million of net revenues for the twelve months ended
December 31, 1998 from $3.9 million for the twelve months ended December 31,
1997. The increase in general and administrative expenses resulted primarily
from an increase in staff to support overall Company growth along with higher
performance bonuses and salary increases, higher recruiting and higher legal and
other professional fees. General and administrative expenses decreased as a
percentage of net revenues to 10.5% for the twelve months ended December 31,
1998 from 12.6% for the twelve months ended December 31, 1997 due primarily to
the fixed cost nature of certain expenses which did not increase proportionately
with the growth in net revenues.

         Facility Relocation and Other. During the twelve months ended December
31, 1998, the Company recorded a non-recurring charge of $360,000 for expenses
related to its planned move to a new headquarters facility. The move will
consolidate two leased facilities in Westminster, Colorado, in which the
Company's executive offices and principal operations are located, into
approximately 75,000 square feet of office space in Broomfield, Colorado in
April 1999. Included in the non-recurring charge is $183,000 for the impairment
of fixed assets (primarily office furniture, fixtures and equipment) that will
not be relocated to the Company's new headquarters building. The remaining
amount represents lease payments, for its primary Westminster facility, to be
paid after such facility is planned to be vacated 



                                       14
<PAGE>   15

through the expiration of the lease in September 1999. The charge of $102,000
during the twelve months ended December 31, 1997 resulted from the early
termination of a consulting agreement with the Company's previous Chief
Financial Officer.

         Research and Development. Research and development expenses increased
12.2% for the twelve months ended December 31, 1998 to $1.7 million from $1.5
million for the twelve months ended December 31, 1997. The increase in research
and development expenses resulted primarily from an increase in staff and
related expenses to develop technologies and processes to deliver new and better
data service products to existing and prospective clients and to adapt the
Company's statistical techniques to support the addition of other non-catalog
direct marketing clients. Since the increase in the amount of expenses did not
increase at the same rate as net revenues for the twelve months ended December
31, 1998, research and development expenses decreased as a percentage of net
revenues to 3.6% in 1998 compared to 4.9% for the same period in 1997.

         Operating Profit. Operating profit increased 54.6% for the twelve
months ended December 31, 1998 to $17.8 million or 37.9% of net revenues from
$11.5 million or 37.2% of net revenues for the twelve months ended December 31,
1997. The increases in operating profit and operating margin are due primarily
to the combined effect of higher net revenues and the fixed cost nature of
certain expenses, which did not increase proportionately. The improvement in
operating profit and margin was partially offset by additional expenditures to
provide services to other non-catalog direct marketing clients as well as higher
investments in information technology and higher staffing levels throughout the
Company.

         Equity in Losses of Joint Venture. Equity in losses of joint venture
for the twelve months ended December 31, 1998, of $53,000 represents the
Company's share of losses in Abacus Direct Europe, its joint venture with VNU,
which commenced operations during the fourth quarter of 1998. The Company
anticipates that it will recognize additional losses in Abacus Direct Europe
during 1999 as well as invest approximately $2.0 million to develop its
operations.

         Interest and Other Income, Net. Net interest income for the twelve
months ended December 31, 1998 increased to $754,000 from $297,000 for the same
period in 1997. The increase in interest income was due primarily to interest
earned on higher Company cash balances resulting from internally generated
funds.

         Income Taxes. The Company's provision for income taxes for the twelve
months ended December 31, 1998 increased to $7.1 million from $4.3 million for
the same period in 1997. The increase reflects a higher average tax rate due
primarily to higher pre-tax income, which places the Company in a higher tax
bracket, higher state income taxes resulting from the Company's presence in more
states, and the reduced impact of a business research expenditure credit
available to the Company. For the twelve months ended December 31, 1998, the
Company's effective tax rate increased to 38.2% from 36.5% during the same
period in 1997.

         Net Income. Net income for the twelve months ended December 31,1998 was
$11.4 million or $1.12 per diluted common share compared with net income of $7.5
million or $0.74 per diluted common share for the twelve months ended December
31, 1997. The increase in net income and net income per common share reflects
higher operating income and net interest income.

Twelve Months Ended December 31, 1997 Compared to Twelve Months Ended December
31, 1996

         Net Revenues. Net revenues increased 76.7% to $31.0 million for the
twelve months ended December 31, 1997 from $17.5 million for the twelve months
ended December 31, 1996 due primarily to increased sales to existing customers
and, to a lesser extent, new customers. All of the Company's service lines grew
significantly with prospecting growing 75.4%, optimization 113.2%, housefile
57.6%, and marketing information reports 135.3%. During the twelve months ended
December 31, 1997, the 




                                       15
<PAGE>   16

Company's prospecting, housefile and optimization, and marketing information
reports services represented 78%, 20%, and 2% of net revenues, respectively.

         Cost of Revenues. Cost of revenues increased 58.4% to $5.9 million for
the twelve months ended December 31, 1997 from $3.8 million for the twelve
months ended December 31, 1996, due primarily to increased staff, depreciation
and processing costs associated with supporting higher revenues. Cost of
revenues decreased as a percentage of net revenues to 19.2% in 1997 from 21.4%
in 1996, due primarily the fixed nature of a large portion of software, hardware
and systems processing costs which did not increase at the same rate as the
growth in net revenues.

         Selling and Marketing Expenses. Selling and marketing expenses
increased 86.3% to $8.0 million for the twelve months ended December 31, 1997
from $4.3 million for the twelve months ended December 31, 1996. The increase in
selling and marketing expenses is due primarily to increases in the Company's
sales force and related expenses, higher commissions as a result of
significantly higher revenues, and the hiring of new marketing personnel
dedicated to selling services to other non-catalog direct marketing clients. As
a percentage of net revenues, selling and marketing expenses increased to 25.8%
in 1997 from 24.5% in 1996. The increase was due to an increase in spending of
$1.1 million, or 3.6% of net revenues, to provide services to other non-catalog
direct marketing clients, which were partly offset by enhanced productivity in
serving catalog clients of the Company. During this initial stage of
development, the Company incurred costs in personnel, statistical modeling and
other related areas without an offsetting increase in revenues. While early
testing in these areas and initial customer response appear favorable, there can
be no assurance that meaningful revenues will be generated from these clients.

         General and Administrative. General and administrative expenses
increased 77.5% to $3.9 million for the twelve months ended December 31, 1997
from $2.2 million for the twelve months ended December 31, 1996. The increase in
general and administrative expenses resulted primarily from increased staff to
support overall Company growth along with increased performance bonuses and
salary increases, higher recruiting and legal expenses and other expenses
associated with being a public company. General and administrative expenses
during 1997 remained unchanged as a percentage of net revenues at 12.6% from the
twelve months ended December 31, 1996.

         Facility Relocation and Other. The charge of $102,000 for the twelve
months ended December 31, 1997 resulted from the early termination of a
consulting agreement with the Company's previous Chief Financial Officer.

         Research and Development. Research and development expenses increased
65.0% for the twelve months ended December 31, 1997 to $1.5 million from
$913,000 for the twelve months ended December 31, 1996. As a percent of net
revenues, research and development expenses decreased to 4.9% in 1997 compared
to 5.2% in 1996. The increase in expense resulted from additional development
efforts to achieve increased product performance and new product development. In
addition, expenses increased due to start-up development costs for an electronic
network and for statistical development costs to support the development of
services to other non-catalog direct marketing clients. These increases,
however, were less than the increase in net revenues for the year resulting in
slightly lower research and development expenses as a percentage of net revenues
during 1997.

         Operating Profit. Operating profit increased 80.7% for the twelve
months ended December 31, 1997 to $11.5 million or 37.2% of net revenues from
$6.4 million or 36.3% of net revenues for the twelve months ended December 31,
1996. The increases in operating profit and operating margin are due to higher
net revenues along with the low variable nature of certain costs, which were
partially offset by growing expenditures to provide services to other
non-catalog direct marketing clients.

         Interest and Other Income (Expense), Net. Net interest income for the
twelve months ended December 31, 1997 increased to $297,000 from net interest
expense of ($116,000) for the twelve months ended December 31, 1996. The
increase in net interest income was due primarily to the retirement of the




                                       16
<PAGE>   17

Company's subordinated debentures and interest earned on higher Company cash
balances resulting from the Company's initial public offering (IPO) in
September, 1996 and from internally generated funds.

         Income Taxes. The Company's effective income tax rate for the twelve
months ended December 31, 1997 was 36.5% compared to 38.2% for the twelve months
ended December 31, 1996. The Company achieved a lower income tax rate primarily
due to a lower provision for state income taxes.

         Net Income. Net income for the twelve months ended December 31,1997 was
$7.5 million or $0.74 per diluted common share compared with net income of $3.9
million or $0.40 per diluted common share in 1996. The increase in net income
and net income per common share reflects higher operating income and net
interest income and a lower effective tax rate.

         Seasonality. The Company's business is seasonal in nature. The third
and fourth quarters of each year include the peak selling season during which
the Company supplies the direct marketing industry with data services in advance
of the fall and holiday seasons. In the first and second quarters, orders are
fewer and smaller. As a result, cost of operations, sales and marketing, general
and administrative, and research and development expenses as a percentage of
revenues are usually lower and operating profit is usually higher during the
second half of each year.

LIQUIDITY AND CAPITAL RESOURCES

         The Company's cash provided by operating activities for the twelve
months ended December 31, 1998 was $13.5 million compared to $6.7 million for
the twelve months ended December 31, 1997. For the twelve months ended December
31, 1998, the increase in operating cash flow was due primarily to higher net
income, which was partially offset by additional investment in working capital
(primarily accounts receivable) to support the increase in net revenues as
compared to the previous year. As of December 31, 1998, net working capital
increased by $16.3 million to $32.4 million compared to $16.1 million as of
December 31, 1997.

         Cash used in investing activities was $2.3 million for the twelve
months ended December 31, 1998 and 1997. These activities represent capital
expenditures for computer equipment and peripheral systems and office equipment
necessary to support revenue growth. As a result of the Company's planned
relocation to a new headquarters facility in Broomfield, Colorado in April 1999,
the Company anticipates that it will spend approximately $2.2 million for office
furniture, leasehold improvements and other relocation expenses. Funding for
these expenditures will come from existing cash reserves, operating cash flow
and lease financing. On September 2, 1998, the Company entered into an equipment
lease agreement providing for the lease of $1.0 million in computer equipment at
$31,530 per month for a period of 36 months. The obligations of the Company
under such agreement are secured by the leased equipment and the lease is
accounted for as a capital lease. As part of its recently announced a joint
venture with VNU, the Company plans to invest approximately $2.0 million to
develop the operations of the joint venture during 1999.

         During the twelve months ended December 31, 1998, net cash generated
from financing activities was $2.6 million compared to $197,000 for the twelve
months ended December 31, 1997 due primarily to proceeds received from the
exercise of employee stock options that were partially offset by principal
payments on capital lease obligations.

         The Company's principal sources of liquidity are cash generated from
operations as well as cash and cash equivalents, which totaled $24.3 million at
December 31, 1998. Historically, the Company has funded its operations through
cash flow from operations and debt and equity financing. The Company believes
that its cash flow from operations and cash on hand will provide sufficient
resources to meet its capital requirements and operational needs for the
foreseeable future.


                                       17
<PAGE>   18
YEAR 2000 ISSUE

         For many years, computer systems and applications were often programmed
to assume that the century portion of a date was "19" to conserve the use of
storage and memory. This assumption resulted in the use of two-digits (rather
than four) to define an applicable year. Accordingly, computer systems that rely
on two-digits to define an applicable year may recognize a date using "00" as
the year 1900, rather than the year 2000 (the "Year 2000 Issue"). This could
result in a system failure or miscalculations causing disruptions of operations,
including, among other things, a temporary inability to process or transmit data
or engage in normal business activities.

         The Company has completed the assessment of its Year 2000 readiness for
its internal information technology systems and non-information technology
systems. As part of the Company's remediation efforts, it will modify or replace
its proprietary software so that its computer systems will properly utilize
dates beyond December 31, 1999. The Company presently believes that with
modifications to existing software and, in certain instances, conversions to new
software, the Year 2000 Issues related to its internal systems can be mitigated.
However, if such modifications and conversions are not made, or are not
completed timely, the Year 2000 Issue could have a material adverse impact on
the operations of the Company.

         The Company is in the process of communicating with members of the
Abacus Alliance to determine the extent to which the Company is vulnerable to
the Abacus Alliance members' failure to remediate their own Year 2000 Issues. As
a result of its own internal assessment of the transactional files contributed
by the Abacus Alliance members, the Company has determined that those files
which contain date-sensitive data may require require modification or conversion
to recognize the correct century prior to loading to the Abacus Alliance
database. Similarly, demographic and change of address information that is
obtained from third parties and used to enhance the transactional data on the
Abacus Alliance database may also require conversion or modification to be Year
2000 compliant.

         The Company has also communicated with a significant number of its
external suppliers to determine the extent to which the Company is vulnerable to
those third parties' failure to remediate their own Year 2000 Issues. Primarily,
the Year 2000 Issues from external suppliers relates to the Company's accounting
and invoicing software systems, statistical software, data sorting software, and
payroll processing. Some of these vendors have certified their products to be
Year 2000 compliant while others are preparing to make them compliant in 1999.
In the event the Company is operating a version of software or using a vendor's
product that is not Year 2000 ready, it will either upgrade to the new version
or product or seek substitutes that are Year 2000 compliant. To the extent that
the systems of third parties or other companies on which the Company's systems
rely are not timely converted or if such conversion is incompatible with the
Company's systems, the Company's operations may be adversely affected.

         The Company is utilizing both internal and external resources to
reprogram, or replace, and test the software for Year 2000 modifications. Costs
incurred by the Company in its Year 2000 remediation efforts must be expensed as
incurred. In addition, the replacement of computer hardware or software to
comply with the Year 2000 Issue may result in a charge to income. The Company
plans to complete its Year 2000 project in September 1999. The total remaining
cost of the Year 2000 project is estimated at $600,000 to $800,000 and is being
funded through operating cash flow and is not expected to have a material effect
on the results of operations or financial condition of the Company. Through
December 31, 1998, the Company has incurred and expensed approximately $340,000
related to the assessment of, and preliminary efforts in connection with, its
Year 2000 project and the development of a remediation plan. The Company has not
yet developed any contingency plans in the event its Year 2000 remediation
efforts are unsuccessful, but plans to do so in 1999. While the Company has not
identified a reasonably likely worst case scenario in the event it doesn't
become Year 2000 compliant, the Company continues to evaluate the Year 2000
Issue and is attempting to address any Year 2000 deficiencies.



                                       18
<PAGE>   19
         The Company's total Year 2000 project cost and estimates to complete
include the estimated costs and time associated with the impact of a third
party's Year 2000 Issue, and are based on presently available information.
However, there can be no guarantee that the systems of other companies on which
the Company's systems rely will be timely converted, or that failure to convert
by another company, or a conversion that is incompatible with the Company's
systems, would not have a material adverse effect on the Company. The cost of
the project and the date on which the Company plans to complete the Year 2000
modifications are based on management's best estimates, which were derived
utilizing numerous assumptions of future events including the continued
availability of certain resources, third party modification plans and other
factors. However, there can be no guarantee that these estimates will be
achieved and actual results could differ materially from those plans. Specific
factors that might cause such material differences include, but are not limited
to, the availability and cost of personnel trained in this area, the ability to
locate and correct all relevant computer codes, and similar uncertainties.

NEW ACCOUNTING PRONOUNCEMENTS

         The Company will be required to apply recently issued accounting
standards in its future financial statements. In June 1998, the Financial
Accounting Standards Board issued Statement of Financial Accounting Standards
No. 133 ("SFAS 133"), "Accounting for Derivative Instruments and Hedging
Activities," which is effective for the Company's fiscal year 2000. SFAS 133
establishes standards that require companies to value derivative financial
instruments, including those used for hedging foreign currency exposures, at
current market value with the impact of any change in market value being charged
against earnings in each period. The Company does not expect SFAS 132 to have a
material impact on the Company's results of operations.

         In March 1998, the AICPA issued Statement of Position 98-1 ("SOP
98-1"), "Accounting for the Costs of Computer Software Developed or Obtained for
Internal Use." SOP 98-1 requires companies to capitalize certain costs of
computer software developed or obtained for internal use, provided that those
costs are not research and development. The Company expects to adopt the
provisions of SOP 98-1 in fiscal 1999 and such adoption is not expected to have
a material effect on the Company's results of operations or financial position.

FORWARD-LOOKING INFORMATION

         Certain statements in this Form 10-K and elsewhere (such as in other
filings by the Company with the Securities and Exchange Commission, press
releases, presentations by the Company or its management and oral statements)
may constitute "forward-looking statements" within the meaning of the Private
Securities Litigation Reform Act of 1995. Such forward-looking statements
include those relating to future opportunities, the outlook of customers, the
expansion of the Abacus Alliance, the reception of new services and
technologies, resolution of the Year 2000 Issue, existing and potential
partnerships, strategic alliances and joint ventures, the success of new
initiatives and the likelihood of incremental revenues offsetting expenses
related to those new initiatives. In addition, such forward-looking statements
involve known and unknown risks, uncertainties, and other factors which may
cause the actual results, performance or achievements of the Company to be
materially different from any future results expressed or implied by such
forward-looking statements. Such factors include: (i) demand for the Company's
services from the direct marketing industry; (ii) governmental regulation
regarding privacy issues; (iii) the actions of current and potential new
competitors; (iv) changes in technology; (v) the seasonality and cyclical nature
of the direct marketing industry; (vi) changes in postal rates and paper prices;
(vii) the nature and amount of the Company's revenues and expenses; and (viii)
overall economic conditions and other risks detailed from time to time in the
Company's periodic earnings releases and reports filed with the Securities and
Exchange Commission, as well as the risks and uncertainties discussed in this
Form 10-K.


                                       19
<PAGE>   20
ITEM 7A.     QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.

         The Company is exposed to interest rate risk primarily through its
portfolio of cash equivalents and short-term marketable securities, which is
designed for safety of principal, liquidity and diversification. Such
investments are subject to inherent interest rate risk as they mature and are
renewed at current market rates. The Company does not presently use derivative
financial instruments to adjust its risk profile. The Company is subject to
competitive and fluctuating economic conditions of the direct marketing industry
as a result of the Company's activities in such industry.


ITEM 8.      FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA.

         The response to this item is included in Item 14.


ITEM 9.      CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND 
             FINANCIAL DISCLOSURE.

         Not applicable.

                                    PART III

ITEM 10.     DIRECTORS AND EXECUTIVE OFFICERS OF THE COMPANY.

         The information required by this item concerning the Company's
directors is incorporated by reference to the information set forth in the
sections entitled "Proposal 1 Election of Directors" and "Executive Officers of
the Company" in the Company's Proxy Statement for the 1999 Annual Meeting of
Stockholders (the "1999 Proxy Statement") to be filed with the Commission within
120 days after the end of the Company's year ended December 31, 1998.


ITEM 11.     EXECUTIVE COMPENSATION.

         The information required by this item regarding executive compensation
is incorporated by reference to the information set forth in the section
entitled "Executive Compensation" in the Company's 1999 Proxy Statement.


ITEM 12.     SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT.

         The information required by this item regarding security ownership of
certain beneficial owners and management is incorporated by reference to the
information set forth in the section entitled "Stock Ownership of Certain
Beneficial Owners and Management" in the Company's 1999 Proxy Statement.


ITEM 13.     CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS.

         The information required by this item regarding certain relationships
and related transactions is incorporated by reference to the information set
forth in the section entitled "Certain Relationships and Related Transactions"
in the Company's 1999 Proxy Statement.




                                       20
<PAGE>   21
                                     PART IV


ITEM 14.     EXHIBITS, FINANCIAL STATEMENTS, AND REPORTS ON FORM 8-K.

     (a) 1.   Financial Statements and Schedules.  The following Financial 
Statements of the Company are included herein:

<TABLE>
<S>                                                                                  <C>
Report of Independent Accountants                                                    F-1
Consolidated Balance Sheets-- December 31, 1998 and 1997                             F-2
Consolidated Statements of Operations-- Years ended December 31, 1998, 1997 and
  1996                                                                               F-3
Consolidated Statements of Changes in Stockholders' Equity-- Years ended
December 31, 1998, 1997 and 1996                                                     F-4
Consolidated Statements of Cash Flows-- Years ended December 31, 1998, 1997 and
  1996                                                                               F-5
Notes to Consolidated Financial Statements                                           F-6

         2.   Consolidated Financial Statement Schedules

         The following consolidated financial statement schedule of the Company
for each of the years ended December 31, 1998, 1997 and 1996 is filed as part of
this Form 10-K, and should be read in conjunction with the Consolidated
Financial Statements, and the related notes thereto of the Company.

    Schedule II -- Valuation and Qualifying Accounts                                 S-1
</TABLE>

         Schedules other than those listed above have been omitted because they
are not applicable or the required information is shown in the Consolidated
Financial Statements or the Notes thereto.

         3.   Exhibits:

<TABLE>
<CAPTION>
               EXHIBIT
               NUMBER                            DESCRIPTION OF DOCUMENT
               ------                            -----------------------

         The following documents heretofore filed by the Company with the
Securities and Exchange Commission are hereby incorporated by reference:

<S>             <C>           <C>
                3.01      --  Certificate of Incorporation of Abacus Direct Corporation.
                              Incorporated by reference to Exhibit 3.01 to the Registration
                              Statement on Form SB-2 (Registration No. 333-5380) filed by the
                              Company on August 7, 1996 as amended (the "Registration
                              Statement").

                3.02      --  By-laws of Abacus Direct Corporation.  Incorporated by reference
                              to Exhibit 3.02 to the Registration Statement.

               10.01*     --  Amended and Restated 1989 Stock Option Plan, as amended. 
                              Incorporated by reference to Exhibit 10.0 to the Registration Statement.

               10.02*     --  Amended and Restated 1996 Stock Incentive Plan.  Incorporated by
                              reference to Exhibit A to the definitive proxy statement filed
                              pursuant to Regulation 14A promulgated under the Securities
                              Exchange Act of 1934 in connection with the Company's 1997 Annual
                              Meeting of Stockholders.
</TABLE>


                                       21
<PAGE>   22

<TABLE>
<CAPTION>
               EXHIBIT
               NUMBER                            DESCRIPTION OF DOCUMENT
               ------                            -----------------------
<S>             <C>           <C>
               10.03*      -- Employment Agreement dated August 6, 1996 between the 
                              Company and M. Anthony White. Incorporated by reference 
                              to Exhibit 10.03 to the Registration Statement.

               10.04*      -- Employment Agreement dated August 6, 1996 between the Company 
                              and Daniel C. Snyder. Incorporated by reference to Exhibit 10.04 
                              to the Registration Statement.

               10.05*      -- Employment Agreement dated April 25, 1997 between the Company and
                              Carlos E. Sala.  Incorporated by reference to Exhibit 10.05 to
                              the Annual Report on Form 10-K for the year ended December 31,
                              1997.

                10.06      -- Lease dated November 19, 1996, as amended, between Sheridan
                              Realty Partners, L.P. and the Company for suites 100, 200, 210
                              and 310, Sheridan Park One, 8774 Yates Drive, Westminster, CO
                              80030.  Incorporated by reference to Exhibit 10.06 to the Annual
                              Report on Form 10-KSB of the Company for the fiscal year ended
                              December 31, 1996.

                10.07      -- Lease dated December 2, 1997, between Westpike LLC, Garfield
                              Limited Liability Company, 520 Cooper Limited Liability Company
                              and Philip M. Holstein, as landlord, and the Company for suite
                              110 at 8700 Turnpike Drive, Westminster, CO 80030.  Incorporated
                              by reference to Exhibit 10.07 to the Annual Report on Form 10-K
                              for the year ended December 31, 1997.

                10.08      -- Sublease dated May 15, 1997, between The Really Useful Company,
                              Inc. and the Company for a portion of the 15th floor at One
                              Rockefeller Plaza, New York, New York.  Incorporated by reference
                              to Exhibit 10.08 to the Annual Report on Form 10-K for the year
                              ended December 31, 1997.

               10.09*      -- Form of Indemnification Agreement entered into between the Company 
                              and each of its officers and directors. Incorporated by reference 
                              to Exhibit 10.10 to the Registration Statement.

                10.10      -- Form of agreement between the Company and members of the Abacus 
                              Alliance. Incorporated by reference to Exhibit 10.11 to the 
                              Registration Statement.

                10.11      -- Registration Rights Agreement dated as of August 5, 1996 among
                              the Company and certain shareholders of the Company named
                              therein.  Incorporated by reference to Exhibit 10.18 to the
                              Registration Statement.

               10.12*      -- Forms of Stock Option Agreements used under the Amended and Restated 
                              1989 Stock Option Plan, as amended. Incorporated by reference to Exhibit
                              10.19 to the Registration Statement.
</TABLE>


                                       22
<PAGE>   23

<TABLE>
<CAPTION>
               EXHIBIT
               NUMBER                            DESCRIPTION OF DOCUMENT
               ------                            -----------------------
<S>             <C>           <C>
                10.13      -- Lease dated May 22, 1998, between Western States Ventures, LLC,
                              as Landlord, and the Company.  Incorporated by reference to
                              Exhibit 10.01 to the Quarterly Report on Form 10-Q for the
                              quarterly period ended June 30, 1998.

                10.14     --  Master Lease dated September 2, 1998, between COMDISCO, Inc. as
                              Lessor, and the Company.  Incorporated by reference to Exhibit
                              10.01 to the Quarterly Report on Form 10-Q for the quarterly
                              period ended September 30, 1998.

               10.15*     --  Employment Agreement dated November 2, 1998 between the Company
                              and Christopher M. Dice.  Incorporated by reference to Exhibit
                              10.02 to the Quarterly Report on Form 10-Q for the quarterly
                              period ended September 30, 1998.

               The following documents are filed herewith:

               10.16*     --  Letter Agreement dated December 3, 1998 between the Company and
                              Daniel C. Snyder.

               10.17*     --  Amendment No. 1 to the Employment Agreement dated as of January
                              7, 1999 between the Company and M. Anthony White.

               10.18*     --  Amendment No. 1 to the Employment Agreement dated as of January
                              7, 1999 between the Company and Daniel C. Snyder.

               10.19*     --  Amendment No. 1 to the Employment Agreement dated as of January
                              7, 1999 between the Company and Carlos E. Sala.

               10.20*     --  Amendment No. 1 to the Employment Agreement dated as of January
                              7, 1999 between the Company and Christopher M. Dice.

               10.21*     --  Omnibus amendment to Stock Option Agreements dated as of January
                              7, 1999 between the Company and M. Anthony White.

               10.22*     --  Omnibus amendment to Stock Option Agreements dated as of January
                              7, 1999 between the Company and Daniel C. Snyder.

               10.23*     --  Omnibus amendment to Stock Option Agreements dated as of January
                              7, 1999 between the Company and Carlos E. Sala.

                10.24     --  Joint Venture Agreement between Abacus Direct International, Inc.
                              and VNU Business Information Europe B.V. ("VNU").

                21.01     --  Subsidiaries of the Registrant.

                23.01     --  Consent of PricewaterhouseCoopers LLP.

                27.01     --  Financial Data Schedule.
</TABLE>

* This Exhibit represents a management contract or compensatory plan.

         (b)      Reports on Form 8-K:

No reports on Form 8-K have been filed during the last quarter of the period
covered by this report.


                                       23
<PAGE>   24
                        REPORT OF INDEPENDENT ACCOUNTANTS


To the Board of Directors and
Stockholders of Abacus Direct Corporation

         In our opinion, the consolidated financial statements listed in the
index appearing under Item 14(a)1. and 2. on page 21 present fairly, in all
material respects, the financial position of Abacus Direct Corporation and its
subsidiary at December 31, 1998 and 1997, and the results of their operations
and their cash flows for each of the three years in the period ended December
31, 1998, in conformity with generally accepted accounting principles. These
financial statements are the responsibility of the Company's management; our
responsibility is to express an opinion on these financial statements based on
our audits. We conducted our audits of these statements in accordance with
generally accepted auditing standards which require that we plan and perform the
audit to obtain reasonable assurance about whether the financial statements are
free of material misstatement. An audit includes examining, on a test basis,
evidence supporting the amounts and disclosures in the financial statements,
assessing the accounting principles used and significant estimates made by
management, and evaluating the overall financial statement presentation. We
believe that our audits provide a reasonable basis for the opinion expressed
above.


/s/ PRICEWATERHOUSECOOPERS LLP


PricewaterhouseCoopers LLP
Broomfield, Colorado
March 1, 1999




                                      F-1
<PAGE>   25
                            ABACUS DIRECT CORPORATION

                           CONSOLIDATED BALANCE SHEETS
                    (IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)



<TABLE>
<CAPTION>
                                                                          DECEMBER 31,   DECEMBER 31,
                                                                              1998           1997
                                                                          ------------   ------------
<S>                                                                       <C>            <C>         
                                                ASSETS

Current assets:
   Cash and cash equivalents                                              $     24,263   $     10,490
   Accounts receivable (less allowance for doubtful accounts
     of $963 and $787 at December 31, 1998 and December 31,
1997, respectively)                                                             12,034          8,120
   Prepaid expenses and other current assets                                       630            391
   Income taxes receivable                                                       1,107             52
   Deferred taxes                                                                  727            474
                                                                          ------------   ------------
     Total current assets                                                       38,761         19,527
Property and equipment, net                                                      4,488          3,065
Deferred taxes and other assets                                                     71           --
                                                                          ============   ============
     Total assets                                                         $     43,320   $     22,592
                                                                          ============   ============


                                 LIABILITIES AND STOCKHOLDERS' EQUITY

Current liabilities:
   Accounts payable                                                       $        614   $        220
   Accrued expenses and other                                                    5,463          3,166
   Current obligations under capital leases                                        326             14
                                                                          ------------   ------------
     Total current liabilities                                                   6,403          3,400
Obligations under capital leases, net of current portion                           613             15
Commitments and contingencies (Note 7)                                            --             --
Stockholders' equity:
   Preferred stock, $1.00 par value, 1,000 shares authorized; no shares
issued and outstanding                                                            --             --
   Common stock, $0.001 par value; 25,000 shares authorized; 9,858
and 9,638 shares issued and outstanding at December 31, 1998
and December 31, 1997, respectively                                                 10             10
   Additional paid-in capital                                                   12,603          6,902
   Retained earnings                                                            23,691         12,265
                                                                          ------------   ------------
     Total stockholders' equity                                                 36,304         19,177
                                                                          ------------   ------------
     Total liabilities and stockholders' equity                           $     43,320   $     22,592
                                                                          ============   ============
</TABLE>




   The accompanying notes are an integral part of these financial statements.


                                      F-2
<PAGE>   26



                            ABACUS DIRECT CORPORATION

                      CONSOLIDATED STATEMENTS OF OPERATIONS
                    (IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)



<TABLE>
<CAPTION>
                                                 YEAR ENDED DECEMBER 31,
                                           -------------------------------------
                                             1998          1997         1996
                                           ----------    ----------   ----------
<S>                                        <C>           <C>          <C>       
Net revenues                               $   46,979    $   30,971   $   17,532
Cost of revenues                                9,581         5,942        3,751
                                           ----------    ----------   ----------
   Gross profit                                37,398        25,029       13,781
Operating expenses:
   Selling and marketing                       12,628         8,000        4,294
   General and administrative                   4,928         3,911        2,204
   Research and development                     1,691         1,507          913
   Facility relocation and other                  360           102         --
                                           ----------    ----------   ----------
     Total operating expenses                  19,607        13,520        7,411
                                           ----------    ----------   ----------
Income from operations                         17,791        11,509        6,370
Equity in losses of joint venture                 (53)         --           --
Interest and other income (expense), net          754           297         (116)
                                           ----------    ----------   ----------
   Income before income taxes                  18,492        11,806        6,254
Provision for income taxes                      7,066         4,309        2,389
                                           ==========    ==========   ==========
     Net income                            $   11,426    $    7,497   $    3,865
                                           ==========    ==========   ==========

Net income per common share -- basic       $     1.17    $     0.78   $     0.43
Net income per common share -- diluted     $     1.12    $     0.74   $     0.40

Weighted average number of outstanding
     common shares -- basic                     9,727         9,546        9,094
Weighted average number of outstanding
     common shares -- diluted                  10,216        10,058        9,614
</TABLE>






   The accompanying notes are an integral part of these financial statements.


                                      F-3
<PAGE>   27

                            ABACUS DIRECT CORPORATION

           CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS' EQUITY
                                 (IN THOUSANDS)


<TABLE>
<CAPTION>
                                                 COMMON STOCK             ADDITIONAL                          TOTAL 
                                         -----------------------------     PAID-IN         RETAINED       STOCKHOLDERS'
                                           SHARES           AMOUNT         CAPITAL         EARNINGS          EQUITY
                                         -------------   -------------   -------------   -------------   -------------
<S>                                      <C>             <C>             <C>             <C>             <C>          
Balance at December 31, 1995                     9,046   $           9   $         277   $         903   $       1,189
  Issuance of common stock, net                    455               1           4,957            --             4,958
  Net income                                      --              --              --             3,865           3,865
                                         -------------   -------------   -------------   -------------   -------------
Balance at December 31, 1996                     9,501   $          10   $       5,234   $       4,768   $      10,012
  Issuance of common stock, net                    137            --               212            --               212
  Tax benefit related to stock options            --              --             1,456            --             1,456
  Net income                                      --              --              --             7,497           7,497
                                         -------------   -------------   -------------   -------------   -------------
Balance at December 31, 1997                     9,638   $          10   $       6,902   $      12,265   $      19,177
  Issuance of common stock, net                    220            --             2,640            --             2,640
  Tax benefit related to stock options            --              --             3,061            --             3,061
  Net income                                      --              --              --            11,426          11,426
                                         =============   =============   =============   =============   =============
Balance at December 31, 1998                     9,858   $          10   $      12,603   $      23,691   $      36,304
                                         =============   =============   =============   =============   =============
</TABLE>





   The accompanying notes are an integral part of these financial statements.




                                      F-4
<PAGE>   28



                            ABACUS DIRECT CORPORATION

                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                                 (IN THOUSANDS)


<TABLE>
<CAPTION>
                                                                         YEAR ENDED DECEMBER 31,
                                                                 --------------------------------------
                                                                   1998          1997          1996
                                                                 ----------    ----------    ----------
<S>                                                              <C>           <C>           <C>       
OPERATING ACTIVITIES
   Net income                                                    $   11,426    $    7,497    $    3,865
   Adjustments to reconcile net income to net cash provided by
   operating activities:
     Depreciation and amortization                                    1,650         1,038           683
     Equity in losses of joint venture                                   53          --            --
     Facility relocation and other                                      185            10             9
     Deferred income tax benefit                                       (323)         (190)         (164)
     Changes in assets and liabilities:
       Accounts receivable, net                                      (3,914)       (4,385)       (1,338)
       Prepaid expenses and other current assets                       (239)          (93)         (140)
       Accounts payable                                                 394            (5)          146
       Accrued expenses                                               2,297         1,658           995
       Income taxes receivable                                        2,003         1,128           (84)
                                                                 ----------    ----------    ----------
     Net cash provided by operating activities                       13,532         6,658         3,972

INVESTING ACTIVITIES
   Purchases of property and equipment                               (2,257)       (2,299)       (1,492)
   Proceeds from sales of equipment                                    --              10             5
   Investment in joint venture                                          (54)         --            --
                                                                 ----------    ----------    ----------
     Net cash used in investing activities                           (2,311)       (2,289)       (1,487)

FINANCING ACTIVITIES
   Principal payments on capital leases and long-term debt              (88)          (15)       (2,864)
   Issuance of common stock                                           2,640           212         4,957
                                                                 ----------    ----------    ----------
     Net cash provided by financing activities                        2,552           197         2,093
                                                                                             ----------
                                                                               ----------    ----------
Net increase in cash                                                 13,773         4,566         4,578
Cash and cash equivalents at beginning of period                     10,490         5,924         1,346
                                                                 ==========    ==========    ==========
Cash and cash equivalents at end of period                       $   24,263    $   10,490    $    5,924
                                                                 ==========    ==========    ==========

SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION
   Interest paid                                                 $       23    $        5    $      210
   Income taxes paid                                                  6,155         1,893         2,601

SUPPLEMENTAL SCHEDULE OF NON-CASH INVESTING ACTIVITIES
   Purchase of equipment under capital lease                          1,000          --            --
</TABLE>






   The accompanying notes are an integral part of these financial statements.





                                      F-5
<PAGE>   29

                            ABACUS DIRECT CORPORATION

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                    (IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)


1.    ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

         Abacus Direct Corporation ("Abacus" or the "Company"), is a leading
provider of specialized consumer information and analysis for the direct
marketing industry. The Company provides its services through its proprietary
database and advanced modeling technology.

PRINCIPLES OF CONSOLIDATION

         The accounts of the Company have been consolidated. All intercompany
accounts and transactions have been eliminated.

REVENUE RECOGNITION

         The Company generally provides services to its clients that result in a
deliverable product in the form of marketing data or customized written reports.
The Company's clients are billed and revenue is generally recognized when such
product is shipped to a client. In certain cases, the Company also provides
subscriptions to unlimited products for a fixed fee and over a fixed period of
time. Revenue from these arrangements is recognized ratably over the life of the
arrangement.

CASH EQUIVALENTS

         Cash equivalents consist of commercial paper and money market
investments purchased with original maturities of three months or less. Such
cash equivalents aggregated approximately $22,969 and $9,937 at December 31,
1998 and 1997, respectively. Cash equivalents are carried at amortized cost,
which approximates fair value. The Company considers all of its investments to
be available for current operations and maintains its investments in securities
which are highly liquid and would not result in losses if sold prior to
maturity.

PROPERTY AND EQUIPMENT

         Property and equipment are carried at cost and depreciated using the
straight-line method over their estimated useful lives as follows:

         Office and data processing equipment    3-10 years
         Computer software                       3 years
         Leasehold improvements                  Shorter of estimated useful 
                                                 life or lease term

         Upon retirement or disposition, the cost and accumulated depreciation
of assets disposed of are removed from the accounts, with any resulting gain or
loss included in current operations. The Company evaluates the possible
impairment of assets whenever events and circumstances indicate the carrying
value of the assets may not be recoverable. Accordingly, the Company recorded a
non-recurring charge of $183 for the impairment of fixed assets (primarily
office furniture, fixtures and equipment) that will not be relocated to the
Company's new headquarters building in April 1999.

RESEARCH AND DEVELOPMENT COSTS

         Research and development costs are expensed as incurred.




                                      F-6
<PAGE>   30
                            ABACUS DIRECT CORPORATION

            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)
                    (IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)


CONCENTRATIONS OF CREDIT RISK

         Financial instruments which subject the Company to potential
concentrations of credit risks consist primarily of trade receivables. Since the
Company's customers are primarily comprised of direct marketing companies,
credit risk is principally affected by general economic conditions within the
direct marketing industry. The Company performs periodic credit evaluations of
its customers' financial condition and maintains allowances for potential credit
losses. No single customer accounted for more than ten percent of the Company's
net revenues for the years ended December 31, 1998, 1997 and 1996 or accounts
receivable at December 31, 1998 and 1997.


ESTIMATES

         The preparation of the Company's financial statements in conformity
with generally accepted accounting principles requires management to make
estimates and assumptions that affect the reported amounts of assets and
liabilities and disclosure of contingent liabilities as well as the reported
amounts of revenue and expenses. Actual results could differ from those
estimates making it reasonably possible that a change in these estimates could
occur in the near term.

FAIR VALUE OF FINANCIAL INSTRUMENTS

         The carrying amounts of the Company's financial instruments, including
cash and cash equivalents, trade receivables and payables, approximate fair
values due to the short-term maturity of these instruments. The estimated fair
value of capital lease obligations was determined based upon the present value
of future expected cash flows, expected maturities and the borrowing rate of
interest available to the Company with similar terms. At December 31, 1998, the
fair value of the capital lease obligations approximates the carrying amount.

STOCK COMPENSATION PLANS

         The Company applies Accounting Principles Board Opinion No. 25,
"Accounting for Stock Issued to Employees," in accounting for its stock-based
compensation plans. The Company has adopted the disclosure provisions of
Statement of Financial Accounting Standards No. 123 ("SFAS 123"), "Accounting
for Stock-Based Compensation."

EARNINGS PER SHARE

         Earnings per share ("EPS") are computed in accordance with Statement of
Financial Accounting Standard No. 128 ("SFAS 128"), "Earnings Per Share," which
specifies the computation, presentation, and disclosure requirements of basic
and diluted EPS. Basic EPS excludes all dilution and is based upon the weighted
average number of common shares outstanding during the period. Diluted EPS
reflects the potential dilution that would occur if securities or other
contracts to issue common stock were exercised or converted into common stock.
Common equivalent shares are excluded from the computation in periods in which
they have an anti-dilutive effect. The Company adopted SFAS 128 for the fiscal
year ended December 31, 1997. Basic and diluted net income per common share were
arrived at using the following calculations:



                                      F-7
<PAGE>   31
                            ABACUS DIRECT CORPORATION

            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)
                    (IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)

<TABLE>
<CAPTION>
                                                       YEAR ENDED DECEMBER 31,
                                                  ---------------------------------
                                                    1998        1997        1996
                                                  ---------   ---------   ---------
<S>                                               <C>         <C>         <C>      
Numerator:
  Net income available to common shareholders     $  11,426   $   7,497   $   3,865

Denominator:
  Weighted average number of outstanding common
    shares                                            9,727       9,546       9,094
Dilutive effect of:
  Stock options                                         489         512         520
                                                  ---------   ---------   ---------
Weighted average number of outstanding common
 shares and common share equivalents                 10,216      10,058       9,614

Earnings per common share-- basic                 $    1.17   $    0.78   $    0.43
Earnings per common share-- diluted               $    1.12   $    0.74   $    0.40
</TABLE>

    The dilutive effects of stock options were arrived at by applying the
treasury stock method, assuming the Company was to purchase common shares with
the proceeds from stock option exercises. The Company has no issued preferred
stock from which dividends would reduce earnings available to common
shareholders.

INCOME TAXES

         The Company accounts for income taxes in accordance with the Statement
of Financial Accounting Standards No. 109 ("SFAS 109"), "Accounting for Income
Taxes." Deferred tax assets or liabilities are recorded for the estimated future
tax effects of temporary differences between the amounts reported in the
financial statements and the tax basis of assets and liabilities as well as for
tax credit carryforwards. Valuation allowances may be provided against deferred
tax assets if, based on the weight of available evidence, it is more likely than
not that some or all of the deferred tax assets will not be realized.

RECENT PRONOUNCEMENTS

         The Company will be required to apply recently issued accounting
standards in its future financial statements. In June 1998, the Financial
Accounting Standards Board issued Statement of Financial Accounting Standards
No. 133 ("SFAS 133"), "Accounting for Derivative Instruments and Hedging
Activities," which is effective for the Company's fiscal year 2000. SFAS 133
establishes standards that require companies to value derivative financial
instruments, including those used for hedging foreign currency exposures, at
current market value with the impact of any change in market value being charged
against earnings in each period. The Company does not expect SFAS 132 to have a
material impact on the Company's results of operations.

         In March 1998, the AICPA issued Statement of Position 98-1 ("SOP
98-1"), "Accounting for the Costs of Computer Software Developed or Obtained for
Internal Use." SOP 98-1 requires companies to capitalize certain costs of
computer software developed or obtained for internal use, provided that those
costs are not research and development. The Company expects to adopt the
provisions of SOP 98-1 in fiscal 1999 and such adoption is not expected to have
a material effect on the Company's results of operations or financial position.

RECLASSIFICATIONS

         Certain reclassifications have been made in the 1997 and 1996 financial
statements to conform to the 1998 presentation.


                                      F-8
<PAGE>   32
                            ABACUS DIRECT CORPORATION

            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)
                    (IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)


2.    ABACUS DIRECT EUROPE

         The Company entered into an agreement with VNU Business Information
Europe B.V. ("VNU"), a Dutch publishing and business information company,
providing for the creation of a Netherlands joint venture in which the Company
has a 50% ownership interest. The joint venture, Abacus Direct Europe B.V., was
formed to create an alliance similar to the Abacus Alliance and to provide
services similar to those of the Company to the European Community. The Company
uses the equity method of accounting to account for its investment in Abacus
Direct Europe B.V. During 1998, the Company contributed approximately $54 to the
joint venture and recognized losses of $53. Abacus and VNU will each contribute
approximately $2,000 in debt and equity during 1999 as well as certain services,
information and licenses.


3.    PROPERTY AND EQUIPMENT

         Property and equipment consists of the following:

<TABLE>
<CAPTION>
                                                                DECEMBER 31,
                                                           ------------------------
                                                              1998          1997
                                                           ----------    ----------
<S>                                                        <C>           <C>       
Office and data processing equipment                       $    6,130    $    4,223
Computer software                                               1,423         1,138
Leasehold improvements                                            479           417
Equipment under capital leases                                  1,062            63
                                                           ----------    ----------
                                                                9,094         5,841
Accumulated depreciation and amortization                      (4,606)       (2,776)
                                                           ----------    ----------
Property and equipment, net                                $    4,488    $    3,065
                                                           ==========    ==========
</TABLE>

4.    ACCRUED EXPENSES AND OTHER

         Accrued expenses consists of the following:

<TABLE>
<CAPTION>
                                                              DECEMBER 31,
                                                        ------------------------
                                                           1998          1997
                                                        ----------    ----------
<S>                                                     <C>           <C>       
Sales commissions                                       $      502    $      397
Bonuses                                                      1,389         1,149
Vacations                                                      539           371
Payroll, taxes and related expenses                          1,660           549
Third party commissions                                        596           207
Facility relocation                                            177          --
Other                                                          600           493
                                                        ----------    ----------
                                                        $    5,463    $    3,166
                                                        ==========    ==========
</TABLE>



                                      F-9
<PAGE>   33
                            ABACUS DIRECT CORPORATION

            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)
                    (IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)


5.    STOCK OPTION PLANS

AMENDED AND RESTATED 1989 STOCK OPTION PLAN

         The Company adopted an Amended and Restated 1989 Stock Option Plan (the
"1989 Plan") in March 1989 for officers, directors, employees and consultants of
the Company which provided for the granting of options to purchase up to 1,836
shares of Common Stock. As of December 31, 1998, ten year options under the 1989
Plan to purchase an aggregate of 430 shares of the Common Stock at a weighted
average exercise price of $3.70 per share were outstanding. Options granted to
employees pursuant to the 1989 Plan may be either Incentive Stock Options
("ISOs") or non-ISOs. The exercise price per share of a nonqualified stock
option to directors or consultants could not be less than 85% of the fair market
value at the time of grant as determined by the board of directors. The exercise
price per share of an incentive stock option to key employees could not be less
than 100% of the fair market value at the time of grant.

         The options granted under the 1989 Plan vest either in either four or
five equal annual installments commencing on the first anniversary of the date
of grant, or immediately, subject to repurchase at the exercise price of any
shares purchased upon exercise in the event of termination of the optionee's
employment with the Company (other than due to death or disability). The
Company's repurchase right is reduced by either twenty percent (20%) or twenty
five percent (25%) on each anniversary of the grant date. The options may be
exercised either by payment in cash of the exercise price or, at the discretion
of the Board of Directors, by tendering shares of Common Stock having a fair
market value equal to the option exercise price. The Company determined not to
grant further options under the 1989 Plan after September 1996.

AMENDED AND RESTATED 1996 STOCK INCENTIVE PLAN

         The Company has adopted the 1996 Plan (the "1996 Plan") for officers,
directors, employees, and consultants of the Company or any of its subsidiaries.
The 1996 Plan currently authorizes the issuance of up to 1,100 shares of Common
Stock upon the exercise of stock options or in connection with the issuance of
restricted stock. As of December 31, 1998, ten year options under the 1996 Plan
to purchase an aggregate of 779 shares of the Common Stock at a weighted average
exercise price of $34.39 per share were outstanding. The 1996 Plan authorizes
the granting of stock options and restricted stock to employees, officers,
directors and consultants of the Company and its subsidiaries and
non-discretionary automatic awards of stock options to non employee directors of
the Company.

         Options granted to employees may either be ISOs or non-ISOs. Each
option has a maximum term of ten years from the date of the grant, subject to
early termination. The Board of Directors may determine the exercise price
provided that such price may not be less than the fair market value of the
Common Stock on the date of grant. At the discretion of the Board of Directors,
the exercise price of the options may be paid in cash or by tendering of shares
of Common Stock having a fair market value equal to the exercise price of such
option. At December 31, 1998, there were 230 shares available for grant under
the 1996 Plan.

         The status of total stock options outstanding and exercisable under the
1989 and 1996 Plans as of December 31, 1998 follows:

<TABLE>
<CAPTION>
                                    OPTIONS OUTSTANDING                         OPTIONS EXERCISABLE
                     --------------------------------------------------- ----------------------------------
                                         WEIGHTED
                                          AVERAGE
     RANGE OF           NUMBER OF        REMAINING         WEIGHTED         NUMBER OF         WEIGHTED
     EXERCISE            SHARES         CONTRACTUAL         AVERAGE          SHARES            AVERAGE
      PRICES           AT 12/31/98     LIFE (YEARS)     EXERCISE PRICE     AT 12/31/98     EXERCISE PRICE
- -------------------  ---------------- ----------------  ---------------- ----------------  ----------------
<S>                  <C>              <C>               <C>              <C>               <C>    
  $1.32-- $4.20                  379             6.90            $ 2.31              101           $  2.73
  14.00-- 21.50                  176             8.01             19.33               30             18.07
  21.75-- 34.50                  300             8.58             27.24               21             25.89
  35.00-- 44.06                  206             9.25             43.83               --                --
  46.00-- 51.00                  148             9.79             46.59                8             49.50
                     ---------------                                     ---------------
   1.32-- 51.00                1,209             8.23             23.48              160             10.97
                     ===============                                     =============== 
</TABLE>



                                      F-10
<PAGE>   34
                            ABACUS DIRECT CORPORATION

            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)
                    (IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)


         The following is a summary of stock option activity:

<TABLE>
<CAPTION>
                                                            WEIGHTED                       WEIGHTED
                                                             AVERAGE                        AVERAGE
                                                            EXERCISE        OPTIONS        EXERCISE
                                             OPTIONS          PRICE       EXERCISABLE        PRICE
                                          --------------  -------------- --------------- --------------
<S>                                       <C>             <C>            <C>             <C> 
Outstanding at December 31, 1995                    510         $  1.30               5         $ 0.06
    Options granted                                 235            8.86
    Less options forfeited                           (1)           1.32
    Less options exercised                          --               --
                                                -------         -------
Outstanding at December 31, 1996                    744        $   3.69             102         $ 1.25
    Options granted                                 494           24.73
    Less options forfeited                          (35)          11.05
    Less options exercised                         (137)           1.55
                                                -------         -------
Outstanding at December 31, 1997                  1,066         $ 13.46             575         $ 3.78
    Options granted                                 409           44.14
    Less options forfeited                          (46)          29.74
    Less options exercised                         (220)          12.00
                                                -------         ------- 
Outstanding at December 31, 1998                  1,209         $ 23.48             160        $ 10.97
                                                =======         ======= 
</TABLE>

         The Company applies Accounting Principles Board Opinion No. 25 in
accounting for its stock-based compensation plans. Accordingly, no compensation
expense has been recognized in the financial statements. If compensation expense
for the Company's stock option plans been determined on the basis of the fair
value of the awards at the date of grant under the plan consistent with the
method of accounting prescribed by SFAS 123, the Company's net income and income
per share would have been decreased to the pro forma amounts indicated below:

<TABLE>
<CAPTION>
                                                                YEAR ENDED DECEMBER 31,
                                                    ------------------------------------------------
                                                        1998             1997              1996
                                                    -------------    -------------     -------------
<S>                                                 <C>              <C>               <C>    
Net income
    As reported                                          $11,426           $7,497           $ 3,865
    Pro forma                                              8,653            5,713             3,681
Net income per common share -- basic
    As reported                                          $  1.17           $ 0.78           $  0.43
    Pro forma                                               0.89             0.60              0.40
Net income per common share -- diluted
    As reported                                          $  1.12           $ 0.74           $  0.40
    Pro forma                                               0.85             0.57              0.38
</TABLE>

         The fair value of each option grant is estimated on the date of grant
using the Black-Scholes option-pricing model with the following weighted-average
assumptions used for grants in the years ended December 31, 1998, 1997 and 1996,
respectively: dividend yield of zero in all years; expected volatility of 58.7%,
64.8%, and 78.4%; risk-free interest rates ranging from 4.22% to 5.64%; 5.75% to
5.80% and 6.03% to 6.25%; and an expected term of five years. The risk-free rate
used in the calculation is the yield on the grant date of a U.S. Treasury Note
with a maturity equal to the expected term of the option.



                                      F-11
<PAGE>   35
                            ABACUS DIRECT CORPORATION

            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)
                    (IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)


         The weighted average fair value of options granted during the year
ended December 31, 1998, 1997 and 1996 was $20.21, $14.15, and $6.29 per share,
respectively.


6.    INCOME TAXES

         The Company's provision for income taxes is comprised of the following
for the years ended December 31:

<TABLE>
<CAPTION>
                                               1998          1997          1996
                                            ----------    ----------    ----------
<S>                                         <C>           <C>           <C>       
Current tax expense
     Federal                                $    6,204    $    3,998    $    2,269
     State                                       1,185           501           284
                                            ----------    ----------    ----------
Total current expense                            7,389         4,499         2,553
Deferred tax benefit
     Federal                                      (276)         (186)         (164)
     State                                         (47)           (4)         --
                                            ----------    ----------    ----------
Total deferred tax benefit                        (323)         (190)         (164)
                                            ----------    ----------    ----------
Total provision for income taxes            $    7,066    $    4,309    $    2,389
                                            ==========    ==========    ==========
</TABLE>

         The Company's deferred tax assets are comprised of the following at
December 31:

<TABLE>
<CAPTION>
                                                           1998          1997
                                                        ----------    ----------
<S>                                                     <C>           <C>       
Allowance for doubtful accounts                         $      375    $      288
Depreciation and amortization                                   70            43
Fixed asset impairment reserve                                 140          --
Accruals and other                                             212           143
                                                        ----------    ----------
                                                        $      797    $      474
                                                        ==========    ==========
</TABLE>

         The provision for income taxes differs from the amount computed by
applying the U.S. federal income tax rate of 35% for 1998 and 34% for 1997 and
1996 to income before income taxes as follows:

<TABLE>
<CAPTION>
                                                                YEAR ENDED DECEMBER 31,
                                                       --------------------------------------
                                                          1998          1997          1996
                                                       ----------    ----------    ----------
<S>                                                    <C>           <C>           <C>       
U.S. federal income tax expense at statutory rate      $    6,473    $    4,014    $    2,126
Increases (decreases) resulting from:
     State income taxes, net of federal benefit               723           327           173
     Utilization of research and development credits          (33)         (108)          (20)
     Nondeductible items                                      (97)           76           110
                                                       ----------    ----------    ----------
Provision for income taxes                             $    7,066    $    4,309    $    2,389
                                                       ==========    ==========    ==========
</TABLE>



                                      F-12
<PAGE>   36
                            ABACUS DIRECT CORPORATION

            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)
                    (IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)


7.    OBLIGATIONS UNDER CAPITAL LEASES, COMMITMENTS AND CONTINGENCIES

         The following is a schedule by year of future gross minimum payments
for all leases and the present value of minimum capital lease payments as of
December 31, 1998:

<TABLE>
<CAPTION>
                                                                       TOTAL       OPERATING      CAPITAL
                                                                    ------------- ------------- -------------
<S>                                                                 <C>           <C>           <C>   
1999                                                                     $ 1,770       $ 1,376        $  394
2000                                                                       1,871         1,493           378
2001                                                                       1,776         1,493           283
2002                                                                       1,360         1,360            --
2003                                                                       1,241         1,241            --
Thereafter                                                                 2,793         2,793            --
                                                                         -------       -------       -------
Total minimum lease payments                                             $10,811       $ 9,756       $ 1,055
                                                                         -------       -------       -------
  Less:  Amount representing interest                                                                   (116)
                                                                                                     ------- 
Present value of minimum capital lease payments                                                          939
  Less:  Current portion                                                                                (326)
                                                                                                      ------ 
Long-term obligations under capital leases at December 31, 1998                                       $  613
                                                                                                      ====== 
</TABLE>

         The Company leases office space under certain non-cancelable operating
leases which expire through March 31, 2006 and provide for options to renew at
the end of the primary terms. Rent expense under these operating leases during
the years ended December 31, 1998, 1997 and 1996 was $904, $517 and $254,
respectively.

         The Company entered into a lease agreement (the "El Dorado Ridge
Lease"), dated May 22, 1998, for approximately 75,000 square feet of office
space in Broomfield, Colorado. This facility will be used to consolidate the
Company's present executive offices and principal operations located in
Westminster, Colorado, in April 1999. The existing facilities consist of 27,218
and 11,298 square feet of office space pursuant to lease agreements which expire
in September 1999 and March 1999, respectively. The El Dorado Ridge Lease
commences on April 1, 1999 and has a term of 7 years that is renewable for two
consecutive five year terms. In association with the Company's planned move to a
new headquarters facility, the Company recorded a non-recurring charge of $177
that represents lease payments for its largest Westminster facility to be paid
after such facility is planned to be vacated through the expiration of the
existing lease in September 1999.

         On September 2, 1998, the Company entered into an equipment lease
agreement providing for the lease of $1,000 in computer equipment at $32 per
month for a period of 36 months. The obligations of the Company under such
agreement are secured by the leased equipment and the lease is accounted for as
a capital lease. The Company also has certain telephone equipment under a
capital lease that will expire in December 1999.


8.    EMPLOYEE SAVINGS PLAN

         During 1995, the Company implemented a 401(k) plan for the benefit of
its employees. The Company matches 50% of employee contributions up to 6% of an
individual's salary under this plan. During 1998, 1997 and 1996, the Company's
matching contribution totaled $216, $163 and $124, respectively.


                                      F-13
<PAGE>   37
                            ABACUS DIRECT CORPORATION

            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)
                    (IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)


9.    QUARTERLY FINANCIAL INFORMATION (UNAUDITED)

         The following is a summary of unaudited quarterly financial data for
the years 1998 and 1997:

<TABLE>
<CAPTION>
                                                                                     EARNINGS
                                                                                       PER
                                                                                   COMMON SHARE
                                                 GROSS           NET         -------------------------
                                  SALES          PROFIT         INCOME         BASIC         DILUTED
                                -----------    -----------    -----------    -----------    ----------
<S>                             <C>            <C>            <C>            <C>            <C>   
March 31, 1998                     $ 9,082        $ 7,111        $ 1,689         $ 0.17        $ 0.17
June 30, 1998                        9,367          7,111          1,801           0.19          0.18
September 30, 1998                  16,008         13,634          4,990           0.51          0.49
December 31, 1998                   12,522          9,542          2,946           0.30          0.29
                                  --------       --------        ------- 
                                  $ 46,979       $ 37,398       $ 11,426
                                  ========       ========        =======
March 31, 1997                     $ 5,525        $ 4,222         $  981         $ 0.10        $ 0.10
June 30, 1997                        5,986          4,700          1,085           0.11          0.11
September 30, 1997                  10,756          9,117          3,377           0.35          0.33
December 31, 1997                    8,704          6,990          2,054           0.21          0.20
                                  --------       --------        ------- 
                                  $ 30,971       $ 25,029        $ 7,497
                                  ========       ========        =======
</TABLE>




                                      F-14
<PAGE>   38
                                   SIGNATURES

         Pursuant to the requirements of Section 13 and 15(d) of the Securities
Exchange Act of 1934, the registrant has caused this report to be signed on its
behalf by the undersigned, thereunto duly authorized.


Dated:   March 31, 1999                 ABACUS DIRECT CORPORATION


                                        By: /s/ M. ANTHONY WHITE               
                                           ------------------------------------
                                                   M. Anthony White
                                                Chairman of the Board and
                                           Chief Executive Officer and Director

         Pursuant to the requirements of the Securities Exchange Act of 1934,
this report has been signed below by the following persons on behalf of Abacus
and in the capacities and on the dates indicated.

<TABLE>
<S>                                            <C>                                    <C> 
PRINCIPAL EXECUTIVE OFFICER:

           /s/ M. ANTHONY WHITE                Chairman of the Board and Chief        March 31, 1999
- -----------------------------------------      Executive Officer and Director
             M. Anthony White                  

PRINCIPAL FINANCIAL AND ACCOUNTING OFFICER:


            /s/ CARLOS E. SALA                 Senior Vice President-- Finance,       March 31, 1999
- -----------------------------------------      Chief Financial Officer, Secretary
              Carlos E. Sala                   and Treasurer

DIRECTORS:


           /s/ DANIEL C. SNYDER                President, Emerging Markets,           March 31, 1999
- -----------------------------------------      Chairman -- Abacus Direct Europe
             Daniel C. Snyder                  and Director


              /s/ FRANK KENNY                  Director                               March 31, 1999
- -----------------------------------------      
                Frank Kenny


             /s/ ANTONY H. LEE                 Director                               March 31, 1999
- -----------------------------------------      
               Antony H. Lee


            /s/ ROBERT L. NORTH                Director                               March 31, 1999
- -----------------------------------------      
              Robert L. North
</TABLE>




<PAGE>   39
                                                                     SCHEDULE II

                            ABACUS DIRECT CORPORATION

                        VALUATION AND QUALIFYING ACCOUNTS
                                 (IN THOUSANDS)


<TABLE>
<CAPTION>
                                    BALANCE AT       ADDITIONS                       BALANCE AT
                                    BEGINNING       CHARGED TO                         END
                                    OF PERIOD       OPERATIONS      WRITE-OFFS       OF PERIOD
                                  -------------   -------------   -------------    -------------
<S>                               <C>             <C>             <C>              <C>          
Allowance for Doubtful Accounts
Year Ended:
    December 31, 1996             $         126   $         326   $         (77)   $         375
    December 31, 1997             $         375   $       2,068   $      (1,656)   $         787
    December 31, 1998             $         787   $       2,494   $      (2,318)   $         963
</TABLE>



                                      S-1
<PAGE>   40
                               INDEX TO EXHIBITS

<TABLE>
<CAPTION>
               EXHIBIT
               NUMBER                  DESCRIPTION OF DOCUMENT
               ------                  -----------------------

         The following documents heretofore filed by the Company with the
Securities and Exchange Commission are hereby incorporated by reference:

<S>             <C>           <C>
                3.01      --  Certificate of Incorporation of Abacus Direct Corporation.
                              Incorporated by reference to Exhibit 3.01 to the Registration
                              Statement on Form SB-2 (Registration No. 333-5380) filed by the
                              Company on August 7, 1996 as amended (the "Registration
                              Statement").

                3.02      --  By-laws of Abacus Direct Corporation.  Incorporated by reference
                              to Exhibit 3.02 to the Registration Statement.

               10.01*     --  Amended and Restated 1989 Stock Option Plan, as amended. 
                              Incorporated by reference to Exhibit 10.0 to the Registration Statement.

               10.02*     --  Amended and Restated 1996 Stock Incentive Plan.  Incorporated by
                              reference to Exhibit A to the definitive proxy statement filed
                              pursuant to Regulation 14A promulgated under the Securities
                              Exchange Act of 1934 in connection with the Company's 1997 Annual
                              Meeting of Stockholders.
</TABLE>


<PAGE>   41

<TABLE>
<CAPTION>
               EXHIBIT
               NUMBER                            DESCRIPTION OF DOCUMENT
               ------                            -----------------------
<S>             <C>           <C>
               10.03*      -- Employment Agreement dated August 6, 1996 between the 
                              Company and M. Anthony White. Incorporated by reference 
                              to Exhibit 10.03 to the Registration Statement.

               10.04*      -- Employment Agreement dated August 6, 1996 between the Company 
                              and Daniel C. Snyder. Incorporated by reference to Exhibit 10.04 
                              to the Registration Statement.

               10.05*      -- Employment Agreement dated April 25, 1997 between the Company and
                              Carlos E. Sala.  Incorporated by reference to Exhibit 10.05 to
                              the Annual Report on Form 10-K for the year ended December 31,
                              1997.

                10.06      -- Lease dated November 19, 1996, as amended, between Sheridan
                              Realty Partners, L.P. and the Company for suites 100, 200, 210
                              and 310, Sheridan Park One, 8774 Yates Drive, Westminster, CO
                              80030.  Incorporated by reference to Exhibit 10.06 to the Annual
                              Report on Form 10-KSB of the Company for the fiscal year ended
                              December 31, 1996.

                10.07      -- Lease dated December 2, 1997, between Westpike LLC, Garfield
                              Limited Liability Company, 520 Cooper Limited Liability Company
                              and Philip M. Holstein, as landlord, and the Company for suite
                              110 at 8700 Turnpike Drive, Westminster, CO 80030.  Incorporated
                              by reference to Exhibit 10.07 to the Annual Report on Form 10-K
                              for the year ended December 31, 1997.

                10.08      -- Sublease dated May 15, 1997, between The Really Useful Company,
                              Inc. and the Company for a portion of the 15th floor at One
                              Rockefeller Plaza, New York, New York.  Incorporated by reference
                              to Exhibit 10.08 to the Annual Report on Form 10-K for the year
                              ended December 31, 1997.

               10.09*      -- Form of Indemnification Agreement entered into between the Company 
                              and each of its officers and directors. Incorporated by reference 
                              to Exhibit 10.10 to the Registration Statement.

                10.10      -- Form of agreement between the Company and members of the Abacus 
                              Alliance. Incorporated by reference to Exhibit 10.11 to the 
                              Registration Statement.

                10.11      -- Registration Rights Agreement dated as of August 5, 1996 among
                              the Company and certain shareholders of the Company named
                              therein.  Incorporated by reference to Exhibit 10.18 to the
                              Registration Statement.

               10.12*      -- Forms of Stock Option Agreements used under the Amended and Restated 
                              1989 Stock Option Plan, as amended. Incorporated by reference to Exhibit
                              10.19 to the Registration Statement.
</TABLE>


<PAGE>   42

<TABLE>
<CAPTION>
               EXHIBIT
               NUMBER                            DESCRIPTION OF DOCUMENT
               ------                            -----------------------
<S>             <C>           <C>
                10.13      -- Lease dated May 22, 1998, between Western States Ventures, LLC,
                              as Landlord, and the Company.  Incorporated by reference to
                              Exhibit 10.01 to the Quarterly Report on Form 10-Q for the
                              quarterly period ended June 30, 1998.

                10.14     --  Master Lease dated September 2, 1998, between COMDISCO, Inc. as
                              Lessor, and the Company.  Incorporated by reference to Exhibit
                              10.01 to the Quarterly Report on Form 10-Q for the quarterly
                              period ended September 30, 1998.

               10.15*     --  Employment Agreement dated November 2, 1998 between the Company
                              and Christopher M. Dice.  Incorporated by reference to Exhibit
                              10.02 to the Quarterly Report on Form 10-Q for the quarterly
                              period ended September 30, 1998.

               The following documents are filed herewith:

               10.16*     --  Letter Agreement dated December 3, 1998 between the Company and
                              Daniel C. Snyder.

               10.17*     --  Amendment No. 1 to the Employment Agreement dated as of January
                              7, 1999 between the Company and M. Anthony White.

               10.18*     --  Amendment No. 1 to the Employment Agreement dated as of January
                              7, 1999 between the Company and Daniel C. Snyder.

               10.19*     --  Amendment No. 1 to the Employment Agreement dated as of January
                              7, 1999 between the Company and Carlos E. Sala.

               10.20*     --  Amendment No. 1 to the Employment Agreement dated as of January
                              7, 1999 between the Company and Christopher M. Dice.

               10.21*     --  Omnibus amendment to Stock Option Agreements dated as of January
                              7, 1999 between the Company and M. Anthony White.

               10.22*     --  Omnibus amendment to Stock Option Agreements dated as of January
                              7, 1999 between the Company and Daniel C. Snyder.

               10.23*     --  Omnibus amendment to Stock Option Agreements dated as of January
                              7, 1999 between the Company and Carlos E. Sala.

                10.24     --  Joint Venture Agreement between Abacus Direct International, Inc. 
                              and VNU Business Information Europe B.V. ("VNU").

                21.01     --  Subsidiaries of the Registrant.

                23.01     --  Consent of PricewaterhouseCoopers LLP.

                27.01     --  Financial Data Schedule.
</TABLE>

* This Exhibit represents a management contract or compensatory plan.


<PAGE>   1
                                                                   EXHIBIT 10.16

                            ABACUS DIRECT CORPORATION
                                8774 Yates Drive
                           Westminster, Colorado 80030


                                                     December 3, 1998


Mr. Daniel C. Snyder
c/o 8774 Yates Drive
Westminster, Colorado 80030

Dear Dan:

         This letter shall set forth our mutual understanding and agreement in
connection with certain matters relating to your employment as follows:

         1. Reference is hereby made to that certain Employment Agreement (the
"Employment Agreement"), dated as of August 6, 1996, between you and Abacus
Direct Corporation (the "Company"). You and the Company hereby acknowledge and
agree that your job title set forth in Section 1(b) of the Employment Agreement
shall be changed to "President-New Markets and Chairman-Abacus Europe" and that
all references to "President and Chief Operating Officer" shall be deleted in
their entirety from the Employment Agreement and replaced with "President-New
Markets and Chairman-Abacus Europe" in lieu thereof.

         2. Reference is hereby made to that certain Stock Option Agreement (the
"Option Agreement"), dated as of September 15, 1998, between you and the
Company. As you know, the Option Agreement grants the Company certain repurchase
rights which terminate in 20% increments (each such 20% increment, a "Repurchase
Share") on each anniversary of the date of grant. This shall serve to confirm
that in the event the Company terminates your Employment Agreement for any
reason other than for Cause (as defined in the Employment Agreement) prior to
September 15, 1999, the Company shall be deemed to have waived a pro rata
portion of the Repurchase Share which would have terminated on September 15,
1999, based upon the amount of time you were employed by the Company during the
12 month period ending on such date.

         3. Except as expressly set forth in this letter agreement, each of the
Employment Agreement and the Option Agreement shall remain in full force and
effect as the same was in effect immediately prior to the date of this letter
agreement.

         Kindly indicate your agreement with the foregoing by signing in the
space marked "ACKNOWLEDGED AND AGREED" below.


                                            ABACUS DIRECT CORPORATION

                                            By: /s/ CARLOS SALA
                                               ----------------------------
                                                Name:  Carlos Sala
                                                Title: CFO


ACKNOWLEDGED AND AGREED:

/s/ DANIEL C. SNYDER
- ----------------------------
Daniel C. Snyder




<PAGE>   1



                                                                   EXHIBIT 10.17


                                 AMENDMENT #1 TO
                              EMPLOYMENT AGREEMENT


         AMENDMENT #1 TO EMPLOYMENT AGREEMENT dated as of January 7, 1999
("Amendment #1") by and between ABACUS DIRECT CORPORATION, a Delaware
corporation having an office located at 8774 Yates Drive, Westminster, Colorado
80030 (the "Corporation"), and M. ANTHONY WHITE ("Executive").

                                   WITNESSETH:

         WHEREAS, the Corporation and Executive are desirous of amending that
certain Employment Agreement dated as of August 6, 1996 (the "Employment
Agreement") to which each is a party on the terms hereinafter set forth.

         WHEREAS, the Corporation has determined that it is in its best
interests, and the best interests of its shareholders, to assure that the
Corporation will have the continued dedication of Executive, notwithstanding the
possibility, threat or occurrence of a change of control of the Corporation.

         NOW, THEREFORE, in consideration of the mutual covenants and agreements
hereinafter set forth, and intending to be legally bound hereby, the Corporation
and Executive hereby agree to amend the Employment Agreement as follows:

         1.       Section 9(a)(iii)(B) shall be amended in its entirety as 
         follows:

                  "In lieu of any further salary payments to Executive for
         periods subsequent to the Date of Termination (including any payments
         relating to any bonus or incentive compensation), the Corporation shall
         pay as severance pay to Executive, no later than the fifth (5th) day
         following the Date of Termination, a lump-sum severance payment in an
         amount equal to the sum of (x) twenty-four (24) months of the Base
         Salary then in effect and (y) an amount equal to two (2) times any
         incentive compensation earned in the most recently completed fiscal
         year of the Corporation."

         Except as expressly set forth in this Amendment #1, the Employment
Agreement shall remain in full force and effect as the same was in effect
immediately prior to the effectiveness of this Amendment #1.

         IN WITNESS WHEREOF, the Corporation and Executive have executed and
delivered this Amendment #1 to Employment Agreement on the date first above
written.



                                            ABACUS DIRECT CORPORATION

                                            By: /s/ CARLOS E. SALA
                                               --------------------------------
                                               Name:  Carlos E. Sala
                                               Title: CFO


                                            EXECUTIVE

                                               /s/ M. ANTHONY WHITE             
                                            -----------------------------------
                                                   M. Anthony White




<PAGE>   1



                                                                   EXHIBIT 10.18


                                 AMENDMENT #1 TO
                              EMPLOYMENT AGREEMENT


         AMENDMENT #1 TO EMPLOYMENT AGREEMENT dated as of January 7, 1999
("Amendment #1") by and between ABACUS DIRECT CORPORATION, a Delaware
corporation having an office located at 8774 Yates Drive, Westminster, Colorado
80030 (the "Corporation"), and DANIEL C. SNYDER ("Executive").

                                   WITNESSETH:

         WHEREAS, the Corporation and Executive are desirous of amending that
certain Employment Agreement dated as of August 6, 1996 (the "Employment
Agreement") to which each is a party on the terms hereinafter set forth.

         WHEREAS, the Corporation has determined that it is in its best
interests, and the best interests of its shareholders, to assure that the
Corporation will have the continued dedication of Executive, notwithstanding the
possibility, threat or occurrence of a change of control of the Corporation.

         NOW, THEREFORE, in consideration of the mutual covenants and agreements
hereinafter set forth, and intending to be legally bound hereby, the Corporation
and Executive hereby agree to amend the Employment Agreement as follows:

         1.       Section 9(a)(iii)(B) shall be amended in its entirety as 
         follows:

                  "In lieu of any further salary payments to Executive for
         periods subsequent to the Date of Termination (including any payments
         relating to any bonus or incentive compensation), the Corporation shall
         pay as severance pay to Executive, no later than the fifth (5th) day
         following the Date of Termination, a lump-sum severance payment in an
         amount equal to the sum of (x) twenty-four (24) months of the Base
         Salary then in effect and (y) an amount equal to two (2) times any
         incentive compensation earned in the most recently completed fiscal
         year of the Corporation."

         Except as expressly set forth in this Amendment #1, the Employment
Agreement shall remain in full force and effect as the same was in effect
immediately prior to the effectiveness of this Amendment #1.

         IN WITNESS WHEREOF, the Corporation and Executive have executed and
delivered this Amendment #1 to Employment Agreement on the date first above
written.


                                           ABACUS DIRECT CORPORATION

                                           By:  /s/ CARLOS E. SALA
                                              ---------------------------------
                                              Name:  Carlos E. Sala
                                              Title: CFO


                                           EXECUTIVE

                                                 /s/ DANIEL C. SNYDER
                                           ------------------------------------
                                                   Daniel C. Snyder



<PAGE>   1
                                                                   EXHIBIT 10.19


                                 AMENDMENT #1 TO
                              EMPLOYMENT AGREEMENT


         AMENDMENT #1 TO EMPLOYMENT AGREEMENT dated as of January 7, 1999
("Amendment #1") by and between ABACUS DIRECT CORPORATION, a Delaware
corporation having an office located at 8774 Yates Drive, Westminster, Colorado
80030 (the "Corporation"), and CARLOS E. SALA ("Executive").

                                  WITNESSETH:

         WHEREAS, the Corporation and Executive are desirous of amending that
certain Employment Agreement dated as of May 2, 1997 (the "Employment
Agreement") to which each is a party on the terms hereinafter set forth.

         WHEREAS, the Corporation has determined that it is in its best
interests, and the best interests of its shareholders, to assure that the
Corporation will have the continued dedication of Executive, notwithstanding the
possibility, threat or occurrence of a change of control of the Corporation.

         NOW, THEREFORE, in consideration of the mutual covenants and agreements
hereinafter set forth, and intending to be legally bound hereby, the Corporation
and Executive hereby agree to amend the Employment Agreement as follows:

         1.       Section 9(a)(iii)(B) shall be amended in its entirety as 
         follows:

                  "In lieu of any further salary payments to Executive for
         periods subsequent to the Date of Termination (including any payments
         relating to any bonus or incentive compensation), the Corporation shall
         pay as severance pay to Executive, no later than the fifth (5th) day
         following the Date of Termination, a lump-sum severance payment in an
         amount equal to the sum of (x) twenty-four (24) months of the Base
         Salary then in effect and (y) an amount equal to two (2) times any
         incentive compensation earned in the most recently completed fiscal
         year of the Corporation."

         Except as expressly set forth in this Amendment #1, the Employment
Agreement shall remain in full force and effect as the same was in effect
immediately prior to the effectiveness of this Amendment #1.

         IN WITNESS WHEREOF, the Corporation and Executive have executed and
delivered this Amendment #1 to Employment Agreement on the date first above
written.


                                          ABACUS DIRECT CORPORATION

                                          By:   /s/ DANIEL C. SNYDER
                                             -----------------------------------
                                              Name:  Daniel C. Snyder
                                              Title: President, Emerging Markets


                                                     EXECUTIVE

                                                     /s/ CARLOS E. SALA
                                             -----------------------------------
                                                     Carlos E. Sala




<PAGE>   1

                                                                   EXHIBIT 10.20


                                 AMENDMENT #1 TO
                              EMPLOYMENT AGREEMENT


         AMENDMENT #1 TO EMPLOYMENT AGREEMENT dated as of January 7, 1999
("Amendment #1") by and between ABACUS DIRECT CORPORATION, a Delaware
corporation having an office located at 8774 Yates Drive, Westminster, Colorado
80030 (the "Corporation"), and CHRISTOPHER M. DICE ("Executive").

                                   WITNESSETH:

         WHEREAS, the Corporation and Executive are desirous of amending that
certain Employment Agreement dated as of November 2, 1998 (the "Employment
Agreement") to which each is a party on the terms hereinafter set forth.

         WHEREAS, the Corporation has determined that it is in its best
interests, and the best interests of its shareholders, to assure that the
Corporation will have the continued dedication of Executive, notwithstanding the
possibility, threat or occurrence of a change of control of the Corporation.

         NOW, THEREFORE, in consideration of the mutual covenants and agreements
hereinafter set forth, and intending to be legally bound hereby, the Corporation
and Executive hereby agree to amend the Employment Agreement as follows:

         1.       Section 9(a)(iii)(B) shall be amended in its entirety as 
         follows:

                  "In lieu of any further salary payments to Executive for
         periods subsequent to the Date of Termination (including any payments
         relating to any bonus or incentive compensation), the Corporation shall
         pay as severance pay to Executive, no later than the fifth (5th) day
         following the Date of Termination, a lump-sum severance payment in an
         amount equal to the sum of (x) twenty-four (24) months of the Base
         Salary then in effect and (y) an amount equal to two (2) times any
         incentive compensation earned in the most recently completed fiscal
         year of the Corporation."

         Except as expressly set forth in this Amendment #1, the Employment
Agreement shall remain in full force and effect as the same was in effect
immediately prior to the effectiveness of this Amendment #1.


<PAGE>   2

         IN WITNESS WHEREOF, the Corporation and Executive have executed and
delivered this Amendment #1 to Employment Agreement on the date first above
written.


                                       ABACUS DIRECT CORPORATION

                                       By:           /s/ CARLOS SALA
                                          ----------------------------------
                                            Name:  Carlos Sala
                                            Title: CFO


                                       EXECUTIVE

                                              /s/ CHRISTOPHER M. DICE 
                                       -------------------------------------
                                                 Christopher M. Dice


<PAGE>   1



                                                                   EXHIBIT 10.21


                              OMNIBUS AMENDMENT TO
                             STOCK OPTION AGREEMENTS


         OMNIBUS AMENDMENT TO STOCK OPTION AGREEMENTS dated as of January 7,
1999 ("Amendment Agreement") by and between ABACUS DIRECT CORPORATION, a
Delaware corporation having an office located at 8774 Yates Drive, Westminster,
Colorado 80030 (the "Corporation"), and M. ANTHONY WHITE ("Executive").

                                   WITNESSETH:

         WHEREAS, the Corporation has granted Executive certain options pursuant
to agreements described on Exhibit A hereto (the "96 Plan Agreements") under the
Amended and Restated Abacus Direct Corporation 1996 Stock Incentive Plan, As
Amended (the "96 Plan").

         WHEREAS, the Corporation has granted Executive certain options pursuant
to agreements described on Exhibit B hereto (the "89 Plan Agreements") under the
Abacus Direct Corporation Amended and Restated 1989 Stock Option Plan, As
Amended (the "89 Plan").

         WHEREAS, the Corporation has determined that it is in its best
interests, and the best interests of its shareholders, to assure that the
Corporation will have the continued dedication of Executive, notwithstanding the
possibility, threat or occurrence of a change of control of the Corporation.

         NOW, THEREFORE, in consideration of the mutual covenants and agreements
hereinafter set forth, and intending to be legally bound hereby, the Corporation
and Executive hereby agree as follows:

         1.       Notwithstanding anything to the contrary contained in any of
                  the 96 Plan Agreements between the Corporation and Executive
                  pursuant to which options were granted by the Corporation to
                  Executive under the 96 Plan, the 96 Plan Agreements are hereby
                  amended to provide that in the event of a Change in Control
                  (as defined in the 96 Plan) of the Corporation such options
                  issued pursuant to the 96 Plan Agreements shall immediately
                  vest and become exercisable by Executive with respect to one
                  hundred (100%) percent of the shares subject to such options.

         2.       Notwithstanding anything to the contrary contained in any of
                  the 89 Plan Agreements between the Corporation and Executive
                  pursuant to which options were granted by the Corporation to
                  Executive under the 89 Plan, the 89 Plan Agreements are hereby
                  amended to provide that in the event of a Change in Control
                  (as defined in the 96 Plan) of the Corporation, the
                  Corporation hereby waives its right to repurchase any or all
                  of the shares that may be or have been acquired by Executive
                  pursuant to the exercise of such options issued pursuant to
                  the 89 Plan Agreements.


<PAGE>   2


         Except as expressly set forth in this Amendment Agreement, the 96 Plan
Agreements and the 89 Plan Agreements between the Corporation and Executive
shall remain in full force and effect as the same were in effect immediately
prior to the effectiveness of this Amendment Agreement.

         IN WITNESS WHEREOF, the Corporation and Executive have executed and
delivered this Amendment Agreement on the date first above written.


                                       ABACUS DIRECT CORPORATION

                                       By:           /s/ CARLOS SALA
                                          ----------------------------------
                                            Name:  Carlos Sala
                                            Title: CFO


                                       EXECUTIVE

                                                /s/ M. ANTHONY WHITE
                                       -------------------------------------
                                                M. Anthony White

<PAGE>   3



                                           EXHIBIT A



1.       Stock Option Agreement dated February 12, 1997 between Abacus Direct
         Corporation and M. Anthony White granting 1,632 options.

2.       Stock Option Agreement dated February 12, 1997 between Abacus Direct
         Corporation and M. Anthony White granting 23,368 options.

3.       Stock Option Agreement dated April 7, 1998 between Abacus Direct
         Corporation and M. Anthony White granting 2,269 options.

4.       Stock Option Agreement dated April 7, 1998 between Abacus Direct
         Corporation and M. Anthony White granting 35,731 options.

5.       Stock option grant dated January 1999 by Abacus Direct Corporation to
         M. Anthony White.

<PAGE>   4



                                    EXHIBIT B


         1.       Stock Option Agreement dated May 3, 1996 between Abacus Direct
                  Corporation and M. Anthony White.




<PAGE>   1



                                                                   EXHIBIT 10.22


                              OMNIBUS AMENDMENT TO
                             STOCK OPTION AGREEMENTS


         OMNIBUS AMENDMENT TO STOCK OPTION AGREEMENTS dated as of January 7,
1999 ("Amendment Agreement") by and between ABACUS DIRECT CORPORATION, a
Delaware corporation having an office located at 8774 Yates Drive, Westminster,
Colorado 80030 (the "Corporation"), and DANIEL C.
SNYDER ("Executive").

                                   WITNESSETH:

         WHEREAS, the Corporation has granted Executive certain options pursuant
to agreements described on Exhibit A hereto (the "96 Plan Agreements") under the
Amended and Restated Abacus Direct Corporation 1996 Stock Incentive Plan, As
Amended (the "96 Plan").

         WHEREAS, the Corporation has granted Executive certain options pursuant
to agreements described on Exhibit B hereto (the "89 Plan Agreements") under the
Abacus Direct Corporation Amended and Restated 1989 Stock Option Plan, As
Amended (the "89 Plan").

         WHEREAS, the Corporation has determined that it is in its best
interests, and the best interests of its shareholders, to assure that the
Corporation will have the continued dedication of Executive, notwithstanding the
possibility, threat or occurrence of a change of control of the Corporation.

         NOW, THEREFORE, in consideration of the mutual covenants and agreements
hereinafter set forth, and intending to be legally bound hereby, the Corporation
and Executive hereby agree as follows:

         1.       Notwithstanding anything to the contrary contained in any of
                  the 96 Plan Agreements between the Corporation and Executive
                  pursuant to which options were granted by the Corporation to
                  Executive under the 96 Plan, the 96 Plan Agreements are hereby
                  amended to provide that in the event of a Change in Control
                  (as defined in the 96 Plan) of the Corporation such options
                  issued pursuant to the 96 Plan Agreements shall immediately
                  vest and become exercisable by Executive with respect to one
                  hundred (100%) percent of the shares subject to such options.

         2.       Notwithstanding anything to the contrary contained in any of
                  the 89 Plan Agreements between the Corporation and Executive
                  pursuant to which options were granted by the Corporation to
                  Executive under the 89 Plan, the 89 Plan Agreements are hereby
                  amended to provide that in the event of a Change in Control
                  (as defined in the 96 Plan) of the Corporation, the
                  Corporation hereby waives its right to repurchase any or all
                  of the shares that may be or have been acquired by Executive
                  pursuant to the exercise of such options issued pursuant to
                  the 89 Plan Agreements.


<PAGE>   2
         Except as expressly set forth in this Amendment Agreement, the 96 Plan
Agreements and the 89 Plan Agreements between the Corporation and Executive
shall remain in full force and effect as the same were in effect immediately
prior to the effectiveness of this Amendment Agreement.

         IN WITNESS WHEREOF, the Corporation and Executive have executed and
delivered this Amendment Agreement on the date first above written.


                                       ABACUS DIRECT CORPORATION

                                       By:     /s/ M. ANTHONY WHITE
                                          ----------------------------------
                                            Name:  M. Anthony White
                                            Title: CEO


                                       EXECUTIVE

                                                  /s/ DANIEL C. SNYDER
                                       -------------------------------------
                                                  Daniel C. Snyder


<PAGE>   3

                                    EXHIBIT A



         1.       Stock Option Agreement dated February 12, 1997 between Abacus
                  Direct Corporation and Daniel C. Snyder granting 17,776
                  options.

         2.       Stock Option Agreement dated February 12, 1997 between Abacus
                  Direct Corporation and Daniel C. Snyder granting 224 options.

         3.       Stock Option Agreement dated April 7, 1998 between Abacus
                  Direct Corporation and Daniel C. Snyder granting 2,269
                  options.

         4.       Stock Option Agreement dated April 7, 1998 between Abacus
                  Direct Corporation and Daniel C. Snyder granting 20,731
                  options.

         5.       Stock option grant dated January 1999 by Abacus Direct
                  Corporation to Daniel C. Snyder.
<PAGE>   4



                                    EXHIBIT B



         1.       Stock Option Agreement dated September 15, 1995 between Abacus
                  Direct Corporation and Daniel C. Snyder.




<PAGE>   1



                                                                   EXHIBIT 10.23


                              OMNIBUS AMENDMENT TO
                             STOCK OPTION AGREEMENTS


         OMNIBUS AMENDMENT TO STOCK OPTION AGREEMENTS dated as of January 7,
1999 ("Amendment Agreement") by and between ABACUS DIRECT CORPORATION, a
Delaware corporation having an office located at 8774 Yates Drive, Westminster,
Colorado 80030 (the "Corporation"), and CARLOS E.
SALA ("Executive").

                                   WITNESSETH:

         WHEREAS, the Corporation has granted Executive certain options pursuant
to agreements described on Exhibit A hereto (the "96 Plan Agreements") under the
Amended and Restated Abacus Direct Corporation 1996 Stock Incentive Plan, As
Amended (the "96 Plan").

         WHEREAS, the Corporation has determined that it is in its best
interests, and the best interests of its shareholders, to assure that the
Corporation will have the continued dedication of Executive, notwithstanding the
possibility, threat or occurrence of a change of control of the Corporation.

         NOW, THEREFORE, in consideration of the mutual covenants and agreements
hereinafter set forth, and intending to be legally bound hereby, the Corporation
and Executive hereby agree as follows:

         1.       Notwithstanding anything to the contrary contained in any of
                  the 96 Plan Agreements between the Corporation and Executive
                  pursuant to which options were granted by the Corporation to
                  Executive under the 96 Plan, the 96 Plan Agreements are hereby
                  amended to provide that in the event of a Change in Control
                  (as defined in the 96 Plan) of the Corporation such options
                  issued pursuant to the 96 Plan Agreements shall immediately
                  vest and become exercisable by Executive with respect to one
                  hundred (100%) percent of the shares subject to such options.

         Except as expressly set forth in this Amendment Agreement, the 96 Plan
Agreements between the Corporation and Executive shall remain in full force and
effect as the same were in effect immediately prior to the effectiveness of this
Amendment Agreement.

<PAGE>   2




         IN WITNESS WHEREOF, the Corporation and Executive have executed and
delivered this Amendment Agreement on the date first above written.


                                       ABACUS DIRECT CORPORATION

                                       By:     /s/ M. ANTHONY WHITE
                                          ----------------------------------
                                            Name:  M. Anthony White
                                            Title: CEO


                                       EXECUTIVE

                                                   /s/ CARLOS E. SALA
                                       -------------------------------------
                                                     Carlos E. Sala



<PAGE>   3

                                    EXHIBIT A



         1.       Stock Option Agreement dated June 6, 1997 between Abacus
                  Direct Corporation and Carlos E. Sala.

         2.       Stock Option Agreement dated April 7, 1998 between Abacus
                  Direct Corporation and Carlos E. Sala granting 2,269 options.

         3.       Stock Option Agreement dated April 7, 1998 between Abacus
                  Direct Corporation and Carlos E. Sala granting 20,731 options.

         4.       Stock option grant dated January 1999 by Abacus Direct
                  Corporation to Carlos E. Sala.






<PAGE>   1

                                                                   EXHIBIT 10.24


                                DATED                1999






                      ABACUS DIRECT INTERNATIONAL, INC. (1)

                                     - AND -

                    VNU BUSINESS INFORMATION EUROPE B.V. (2)






                       ----------------------------------

                             JOINT VENTURE AGREEMENT

                       ----------------------------------




<PAGE>   2




<TABLE>
<S>                  <C>                                                        <C>  
                                                                                CONTENTS
1.                   Definitions and Interpretation
2.                   Scope of Agreement
3.                   Formation of the Company and the Subsidiaries
4.                   Key Issues, Fundamental Issues and Deadlock Provisions
5.                   Representations and Warranties of Claritas
6.                   Representations and Warranties of Abacus
7.                   Indemnity
8.                   Competition
9.                   Financial Management of the Group
10.                  Dividends and Distribution of Profits
11.                  Rights to Transfer Interests in the Company
12.                  Termination
13.                  Notices
14.                  Miscellaneous
15.                  Arbitration

                                                                                SCHEDULES

Schedule 1 Part 1:   Claritas Proprietary Data

Schedule 1 Part 2:   The Transactional Database


Schedule 2:          The Trade Marks

                                                                                APPENDICES

Appendix 1:          Articles of Association of the Company
Appendix 2:          Abacus Licence
Appendix 3:          Claritas Service Agreement
Appendix 4:          Abacus Service Agreement
Appendix 5:          Claritas Loan Agreement
Appendix 6:          Abacus Loan Agreement
Appendix 7:          Alliance Agreement
Appendix 8:          Alliance Terms and Conditions
Appendix 9:          Business Plan
</TABLE>




<PAGE>   3



THIS AGREEMENT is dated the               day of                     1999

BETWEEN:

1.       ABACUS DIRECT INTERNATIONAL, INC. a company incorporated under the laws
         of Delaware in the United States of America and whose principal place
         of business is at 8774 Yates Drive, Westminster, Colorado 80030 USA
         (hereinafter referred to as "Abacus"); and

2.       VNU BUSINESS INFORMATION EUROPE B.V. a company incorporated with
         limited liability under the laws of the Netherlands and whose principal
         place of business is at Ceylonpoort 5-25, Postbus 4028, 2003 EA,
         Haarlem, Amsterdam, the Netherlands (hereinafter referred to as
         "Claritas");

         (Abacus and Claritas being collectively referred to as the 
         "Shareholders").

WHEREAS:

Claritas and Abacus wish amongst other things to form the Company together in
time with the Subsidiaries in order to carry out the Business within the
Territory, subject to the terms and conditions of this Agreement and the
Schedules and Appendices attached hereto.

NOW IT IS HEREBY AGREED AS FOLLOWS:

1.     DEFINITIONS AND INTERPRETATION

       Definitions

1.1    In this Agreement, which term shall be construed as including the
       Recital, the Schedules and Appendices attached hereto, the following
       expressions shall, except where the context otherwise requires, have the
       meanings respectively ascribed thereto:

       "ABACUS ALLIANCE"                      means the co-operative arrangement
                                              developed and operated by Abacus
                                              US through which direct marketers
                                              contribute customer purchasing
                                              histories in exchange for access
                                              to the products and services of
                                              Abacus US;

       "ABACUS DATABASE"                      means the proprietary database of
                                              Abacus US comprised of data
                                              contributed by the Abacus Alliance
                                              members;

       "ABACUS DIRECT TRADE MARK"             means that trade mark further
                                              particulars of which are set out
                                              in Part 1 of Schedule 2;

       "ABACUS LICENCE"                       means that licence agreement for
                                              the Trade Marks and in particular
                                              for the Abacus Direct Trade Mark
                                              in the form or substantially in
                                              the form of Appendix 2, the Abacus
                                              Licence to be completed on or
                                              shortly after the Effective Date
                                              along with the other Associated
                                              Agreements;

       "ABACUS PROPRIETARY PRODUCTS"          means the proprietary data and
                                              services of Abacus or its
                                              Affiliates (the 'Abacus
                                              Proprietary Data') including any
                                              updates, improvements and other
                                              such modifications as are made
                                              available by Abacus from time to
                                              time licensed to the Company and
                                              the Subsidiaries in accordance
                                              with the Abacus Service Agreement
                                              and the Abacus Licence and used in
                                              each Transactional Database;

       "ABACUS US"                            means Abacus Direct Corporation, a
                                              Delaware Corp.;


<PAGE>   4

       "AFFILIATE"                            means a company directly
                                              affiliated with either Claritas or
                                              Abacus where either party is
                                              beneficial owner of shares (or
                                              their equivalent) controlling
                                              greater than fifty per centum
                                              (50.00%) of votes exercisable at a
                                              general meeting (or its
                                              equivalent) of such company. The
                                              Company shall never for the
                                              purposes of this definition
                                              constitute an Affiliate under the
                                              terms and conditions of this
                                              Agreement;

       "ALLIANCE AGREEMENT"                   means that agreement to be entered
                                              into between an End-User and a
                                              Subsidiary for the purpose of the
                                              End-User placing its data in a
                                              Transactional Database, such
                                              agreement to be in the form or
                                              substantially in the form of
                                              Appendix 7;

       "ALLIANCE TERMS AND CONDITIONS"        means those terms and conditions
                                              to be entered into between an
                                              End-User and a Subsidiary for the
                                              licence by the End-User of certain
                                              data extracted from a
                                              Transactional Database, such
                                              licence to be in the form or
                                              substantially in the form of
                                              Appendix 8;

       "APPENDIX"                             has the meaning given to it in
                                              Clause 1.4 below;

       "ARTICLES OF ASSOCIATION"              means the articles of association
                                              of the Company in the form or
                                              substantially in the form set out
                                              at Appendix 1;

       "ASSOCIATED AGREEMENTS"                means the Loan Agreements, the
                                              Service Agreements, and the Abacus
                                              Licence;

       "BUSINESS"                             means the business of the Company
                                              and the Subsidiaries as further
                                              set out in Clause 2.2 below;

       "BUSINESS DAYS"                        means a day other than a Saturday
                                              or a Sunday on which banks in the
                                              City of London are open for all
                                              normal business;

       "BUSINESS PLAN"                        means the business plan of the
                                              Company and the Subsidiaries in
                                              the form or substantially in the
                                              form of Appendix 9;

       "CLARITAS PROPRIETARY PRODUCTS"        means, inter alia, that
                                              proprietary data of Claritas or
                                              its Affiliates (the 'Claritas
                                              Proprietary Data') as further
                                              described in Schedule 1 Part 1
                                              (and including any updates,
                                              improvements and other such
                                              modifications as are made
                                              available by Claritas from time to
                                              time) together with other
                                              proprietary products of Claritas
                                              licensed to the Company and the
                                              Subsidiaries in accordance with
                                              the Claritas Service Agreement and
                                              used in each Transactional
                                              Database;

       "COMPANY"                              means that company to be
                                              incorporated by the Shareholders
                                              pursuant to the terms of this
                                              Agreement and in particular Clause
                                              3 below and which will be the
                                              parent company of the Subsidiaries
                                              throughout the Territory;


<PAGE>   5

       "COMPANY BOARD"                        means the board of directors of
                                              the Company validly constituted in
                                              accordance with Clause 3.7 below;

       "COMPANY MANAGING DIRECTOR"            means the managing director of the
                                              Company validly appointed in
                                              accordance with Clause 3.8 below;

       "EFFECTIVE DATE"                       means 9th October 1998;

       "END-USER"                             means a client of a Subsidiary
                                              that provides its proprietary data
                                              to a Subsidiary for the purpose of
                                              inclusion in a Transactional
                                              Database in accordance with an
                                              Alliance Agreement and which
                                              subsequently licences data from a
                                              Transactional Database in
                                              accordance with the Alliance Terms
                                              and Conditions;

       "EURO"                                 means the proposed currency of the
                                              European Union member states
                                              (excluding the United Kingdom,
                                              Sweden, Denmark and Greece) which
                                              shall be adopted as legal currency
                                              by those member states on 1
                                              January 1999;

       "GUILDERS"                             means the legal currency of the
                                              Netherlands;

       "LAWS"                                 means the laws of the Netherlands;

       "LOAN AGREEMENTS"                      means the loan agreements to be
                                              completed on or shortly after the
                                              Effective Date by each of Claritas
                                              and Abacus in the form or
                                              substantially in the form of
                                              Appendix 5 and 6 respectively;

       "POUNDS"                               means the legal currency of the
                                              United Kingdom;

       "SCHEDULE"                             has the meaning given to it in
                                              Clause 1.3 below;

       "SERVICE AGREEMENTS"                   means those service agreements to
                                              be signed on or shortly after the
                                              Effective Date by each of Claritas
                                              and Abacus in the form or
                                              substantially in the form of
                                              Appendix 3 and 4 respectively;

       "SUBSIDIARIES"                         means those wholly owned
                                              subsidiaries of the Company which
                                              shall be established throughout
                                              the Territory from time to time in
                                              accordance with the terms and
                                              conditions of this Agreement and
                                              "Subsidiary" shall be construed
                                              accordingly;

       "SUBSIDIARY BOARD"                     means the board of the Subsidiary
                                              validly constituted in accordance
                                              with Clause 3.10 below;

       "SUBSIDIARY MANAGING DIRECTOR"         means the managing director of the
                                              Subsidiary validly appointed in
                                              accordance with Clause 3.11 below;

       "TERRITORY"                            means Switzerland, Poland, the
                                              Czech Republic, Hungary and the
                                              European Economic Area and such
                                              other country or territory as the
                                              Shareholders may from time to time
                                              agree in writing;


<PAGE>   6

       "TRADE MARKS"                          means as at the date of this
                                              Agreement, those trade marks
                                              detailed at Schedule 2, together
                                              with such other trade marks as are
                                              considered appropriate and
                                              available for application and
                                              registration by Abacus from time
                                              to time throughout the Territory
                                              for the term of this Agreement and
                                              in accordance with the Abacus
                                              Licence; and

       "TRANSACTIONAL DATABASE(s)"            means a transactional database
                                              compiled from data of End Users
                                              together with the Claritas
                                              Proprietary Products and the
                                              Abacus Proprietary Products drawn
                                              from a country or region within
                                              the Territory which shall be
                                              created, maintained and owned by
                                              each relevant Subsidiary, further
                                              details of the scope of such
                                              Transactional Database being set
                                              forth in Schedule 1 Part 2.

1.2      Interpretation

         1.2.1    Unless the context otherwise requires, reference herein to any
                  clauses and sub-clauses shall be to the Clauses and
                  Sub-Clauses of this Agreement.

         1.2.2    In the event of any inconsistency between the main body of
                  this Agreement and any Schedule or Appendix, the provisions of
                  the Agreement shall prevail. In the event of any inconsistency
                  between the main body of the Schedules and the Appendices, the
                  provisions of the Appendices shall prevail.

         1.2.3    The titles of Clauses and Sub-Clauses in this Agreement are
                  inserted for convenience of reference only and shall not be
                  construed to effect the meaning thereof.

         1.2.4    References to singular shall include plural and vice-versa and
                  reference to any gender shall include reference to all
                  genders.

1.3      Schedules

         The following Schedules, which are attached hereto, are incorporated
         herein by reference:

         Schedule 1 Part 1: Claritas Proprietary Data
         Schedule 1 Part 2: Description of the Transactional Database

         Schedule 2: Part 1: Abacus Direct Trade Mark
         Schedule 2: Part 2: The Trade Marks

         Wherever in this Agreement reference is made to a Schedule, it is to
         the Schedule as attached hereto as the same may from time to time be
         amended, revised and/or substituted by the written agreement of the
         Shareholders.



1.4      Appendices

         The following Appendices, which are attached hereto, are incorporated
         herein by reference:

         Appendix 1: Articles of Association of the Company
         Appendix 2: ABACUS LICENCE
         Appendix 3: Service Agreement (Claritas)



<PAGE>   7
         Appendix 4: Service Agreement (Abacus)
         Appendix 5: Loan Agreement (Claritas)
         Appendix 6: Loan Agreement (Abacus)
         Appendix 7: Alliance Agreement
         Appendix 8: Alliance Terms and Conditions
         Appendix 9: The Business Plan

Wherever in this Agreement reference is made to an Appendix, it is to the
Appendix as attached hereto as the same may from time to time be amended,
revised and/or substituted by the written agreement of the Shareholders.

2.       SCOPE OF AGREEMENT

2.1      The Shareholders have entered into this Agreement to provide for the
         incorporation of the Company and, in time, the Subsidiaries, for the
         purposes of carrying out the Business described in the Business Plan
         and as further set forth in Clause 2.2 below within the Territory and
         in respect of such matters the rights, liabilities and obligations of
         the Parties shall be governed by this Agreement. For the avoidance of
         doubt, the Company and in time the Subsidiaries shall not be engaged in
         activities involving the supply and delivery of Claritas Proprietary
         Data or the Abacus Proprietary Data on a stand-alone basis or in any
         manner other than as an enhancement to data which is proprietary to the
         Company and the Subsidiaries.

2.2      Without prejudice to the generality of Clause 2.1, the scope of this
         Agreement shall extend to:

         (a)      the formation of the Company as a holding company for the
                  Subsidiaries to be established throughout the Territory;

         (b)      the formation of a Transactional Database(s) for each
                  Subsidiary within the Territory;

         (c)      a Transactional Database(s) relevant to a Subsidiary will be
                  owned by each appropriate Subsidiary in accordance with Clause
                  3.5 below;

         (d)      Claritas and its Affiliates shall provide services and license
                  during the term of this Agreement to the Company and the
                  Subsidiaries in accordance with the terms of the Claritas
                  Service Agreement attached at Appendix 3 the Claritas
                  Proprietary Products for inclusion in each Transactional
                  Database. The amount of any royalties or fees for such licence
                  and services shall be subject to agreement between the boards
                  of the respective Shareholders unanimously;

         (e)      Abacus and its Affiliates shall provide for use by the
                  Business in the Territory those services to the Company and
                  its Subsidiaries as further set forth in the Abacus Service
                  Agreement attached at Appendix 4, and a licence to the Abacus
                  Direct Trademark in accordance with the Abacus Licence. The
                  Shareholders acknowledge that processing services for the
                  Transactional Database(s) shall be provided in the United
                  Kingdom;

         (f)      the Abacus Trade Mark and the Trade Marks shall be owned by
                  and licensed by Abacus US in accordance with Clause 3.5 below;
                  and

         (g)      the Shareholders shall induce the Company to complete as soon
                  as reasonably practicable the formation of an English company
                  as a Subsidiary (hereinafter referred to as the `UK
                  Subsidiary') as the first such Subsidiary to operate the
                  Business within the country of the United Kingdom within the
                  Territory.

       The above together with the proposed business as set out in the Business
       Plan shall constitute the "Business" of the Company and the Subsidiaries
       for the purposes of this Agreement.




<PAGE>   8
2.3      The Shareholders agree and acknowledge that the Territory may be
         extended by the written agreement of the Shareholders to include but
         not be limited to certain markets in Asia PROVIDED THAT neither
         Shareholder shall be prevented or delayed from entering such markets in
         Asia of its own accord and outside the terms and conditions of this
         Agreement. Upon agreement, such country shall become part of the
         Territory, unless otherwise agreed upon. Each of the Shareholders also
         agrees to exercise their interest in the Company to ensure that the
         Company complies with its obligations under the Abacus Licence, the
         Abacus Service Agreement and the Claritas Service Agreement.

2.4      This Agreement (together with the Recital, the Schedules and
         Appendices) represents the entire understanding of the Shareholders in
         relation to the matters dealt with herein as at the Effective Date. Any
         extension of the Business of the Company and the Subsidiaries and/or
         the scope of this Agreement will require the prior written agreement of
         the Shareholders.

3.       FORMATION OF THE COMPANY AND THE SUBSIDIARIES

3.1      FORMATION

         The Shareholders hereby agree to incorporate the Company in the
         Netherlands pursuant to the Laws, said Company to be called "Abacus
         Direct Europe B.V." to be established at Haarlem PROVIDED THAT a
         ministerial certificate of non-

         objection ("the Certificate") is issued for it by the Ministry of
         Justice in accordance with the Laws.

         If the Certificate is refused by the Ministry of Justice or the
         Certificate is not issued by the Ministry of Justice as a result of an
         objection to the contents of the Articles of Association the
         Shareholders will consult with each other immediately and in good faith
         agree to replace the rejected or contested provisions of the Articles
         of Association so that the replacement provisions deviate as little as
         possible, having regard to the nature and content of the provisions of
         this Agreement, from the original Articles of Association so that the
         Certificate can be issued.

3.2      Articles of Association

         The Articles of Association of the Company shall be in the form or
         substantially in the form of Appendix 1.

3.3      Ownership of the Company by the Shareholders

         3.3.1    The authorised share capital of the Company shall be two
                  hundred thousand two hundred Guilders (NLG 200,200) divided
                  into one thousand (1,000) class A shares of one hundred
                  Guilders (NGL 100) each, and one thousand (1,000) class B
                  shares of one hundred Guilders (NGL100) each and two (2) class
                  C five per centum (5%) preference shares of one hundred
                  Guilders (NGL 100) each.

         3.3.2    The issued share capital of the Company shall be forty
                  thousand Guilders (NLG 40,000) consisting of two hundred (200)
                  A shares and two hundred (200) B shares.

         3.3.3    The shares of the Company shall be held as follows:

                  o        the class A shares shall be held by Claritas
                           absolutely;

                  o        the class B shares shall be held by Abacus
                           absolutely; and

                  o        the two class C shares shall be subject to two (2)
                           options to purchase; one option to purchase one (1)
                           class C share shall be exercisable at par by Claritas
                           immediately 



<PAGE>   9

                           preceding the sale by Claritas of its interest in the
                           Company in accordance with the terms hereof and at
                           the sole discretion of Claritas and one option to
                           purchase one class C share shall be exercisable at
                           par by Abacus at any time and at the sole discretion
                           of Abacus.

         3.3.4    All profits, losses, capital and income contributions shall be
                  made in accordance with the above percentages or as otherwise
                  as required under this Agreement. The class C 5% preference
                  shares shall, if issued, only be entitled to a yearly dividend
                  equal and not exceeding the amount of five per centum (5.00%)
                  of the nominal value of the respective shares(s), to the
                  extent that the Company has a positive cashflow in that given
                  year.

3.4      Application for Incorporation and Registration of the Company

         3.4.1    As soon as reasonably practicable after the Effective Date
                  Claritas shall on behalf of the Shareholders incorporate and
                  register the Company at the Chamber of Commerce in the
                  Netherlands in accordance with the Laws. The civil law notary
                  for the Company shall effect the incorporation of the Company
                  on behalf of the Shareholders by notarial deed. Costs and
                  expenses of incorporation of the Company shall be met by the
                  Company. Prior to incorporation of the Company, the Company
                  shall operate as a "company in formation" in accordance with
                  the Laws.

         3.4.2    Upon formation of the Company the Shareholders shall each
                  ensure and shall further ensure that the Company Managing
                  Director shall ensure as soon as possible after incorporation
                  that confirmation is given that all legal and other actions
                  entered into by the Company as a "company in formation" are
                  valid.

3.5      Ownership of the Transactional Databases, the Trade Marks, the Claritas
         Proprietary Products and the Abacus Proprietary Products

         3.5.1    Each Transactional Database(s) developed by and for the
                  Subsidiaries throughout any country or region within the
                  Territory shall be owned by such Subsidiary.

         3.5.2    The Trade Marks shall be licensed in accordance with the
                  Abacus Licence.

         3.5.3    All other Trade Marks required for the purposes of the
                  Business shall be applied for and shall be owned by Abacus US
                  and shall be licensed in accordance with the Abacus Licence on
                  an exclusive basis for use in the Territory by Abacus to the
                  Company together with the right to sub-license to the
                  Subsidiaries. Any costs incurred in this respect shall be
                  borne equally by Abacus US and the Company. The Shareholders
                  agree that on or before the Effective Date Abacus shall
                  pursuant to the Abacus Licence apply for a European Community
                  trade mark for "Abacus Direct" substantially similar to the
                  Abacus Direct Trade Mark.

         3.5.4    Abacus acknowledges that the Claritas Proprietary Products are
                  proprietary to Claritas and/or its Affiliates and shall be
                  licensed by Claritas to the Company and the Subsidiaries in
                  accordance with the terms of the Claritas Service Agreement.
                  Abacus, the Company and the Subsidiaries undertake and warrant
                  to return the Claritas Proprietary Products upon termination
                  of this Agreement in accordance with Clause 11. On but subject
                  to the provisions of termination contained in this Agreement,
                  the Company Board, any Subsidiary Board which holds all or
                  part of the Claritas Proprietary Products and the board of
                  Abacus shall confirm in writing that they have returned the
                  Claritas Proprietary Products and that each no longer holds
                  any copies of the same, has ceased to use the same and has
                  deleted the same within five (5) Business Days of such
                  termination. At no time during the term of this Agreement will
                  the Claritas Proprietary Products be licensed or otherwise
                  sold directly to those clients or suppliers of Abacus detailed
                  at Clause 8.6.


<PAGE>   10

         3.5.5    Claritas acknowledges that the Abacus Proprietary Products and
                  the Trade Marks are proprietary to Abacus and/or its
                  Affiliates and shall be licensed by Abacus to the Company and
                  the Subsidiaries in accordance with the terms of the Abacus
                  Service Agreement and the Abacus Licence. Claritas, the
                  Company and the Subsidiaries undertake and warrant to return
                  the Abacus Proprietary Products upon termination of this
                  Agreement in accordance with Clause 11. On but subject to the
                  provisions of termination contained in this Agreement, the
                  Company Board, any Subsidiary Board which holds all or part of
                  the Abacus Proprietary Products and the board of Claritas
                  shall confirm in writing that they have returned the Abacus
                  Proprietary Products and that each no longer holds any copies
                  of the same, has ceased to use the same and has deleted the
                  same within five (5) Business Days of such termination. At no
                  time during the term of this Agreement will the Abacus
                  Proprietary Products be licensed or otherwise sold directly to
                  those clients or suppliers of Claritas detailed at Clause 8.6.

3.6      Loans and Contributions to the Company and to the Subsidiaries by the
         Shareholders

         3.6.1    Each Shareholder or an Affiliate shall individually contribute
                  eight hundred thousand Guilders (NGL 800,000) which sum shall
                  each be paid by a Shareholder to the Company within ten (10)
                  Business Days from the written notification by the civil law
                  notary for the Company that the Company is able to conduct
                  business. The said sums shall be referred to as the "Primary
                  Capital" and shall be paid to the bank account of the Company
                  as the Company in formation shall direct at that time by
                  telegraphic transfer.

         3.6.2    Each Shareholder or an Affiliate of the Shareholder shall
                  individually make available for loan to the UK Subsidiary the
                  sum of six hundred and fifty thousand Pounds ((pound)650,000).
                  The said sum shall be referred to as the "Primary Loan" and
                  shall be paid to the bank account of the UK Subsidiary within
                  ten (10) Business Days of receipt of a written request from
                  the Subsidiary Managing Director PROVIDED THAT one
                  representative of Abacus and/or Claritas present on the
                  Company Board shall have approved in writing such request
                  within five (5) Business Days from receipt of such request
                  from the Subsidiary Managing Director the approval of such
                  request not to be withheld if made in accordance with the
                  Business Plan. Once approved, the Primary Loan shall be
                  transferred to the bank account of the UK Subsidiary as the
                  Subsidiary Board shall direct at that time by telegraphic
                  transfer. The Primary Loan by Claritas to the UK Subsidiary
                  shall be in the form or substantially in the form of the Loan
                  Agreement attached at Appendix 6. The Primary Loan by Abacus
                  to the UK Subsidiary shall be in the form or substantially in
                  the form of the Loan Agreement attached at Appendix 7. Both
                  Loan Agreements shall then be signed and/or executed on or
                  shortly after the Effective Date. The Primary Loan shall be
                  applied and used in accordance with the Business Plan.

         3.6.3    Subject to Clause 3.6.4 the Shareholders have sole discretion
                  as to whether they wish to make further Primary Loans to other
                  Subsidiaries on the same terms and conditions as set forth in
                  the Loan Agreements as and when the same are incorporated
                  throughout the Territory.

         3.6.4    Should the UK Subsidiary have been loaned the Primary Loan by
                  each of the Shareholders (or an Affiliate as the case may be)
                  and should a Subsidiary Managing Director request a further
                  loan (said loan being referred to as the "Further Loan") and
                  one of the Shareholders declines to loan that Subsidiary its
                  portion of such Further Loan (being fifty per centum (50.00%)
                  of the Further Loan stated in the request) the other
                  Shareholder will be entitled to loan the entire Further Loan
                  amount to the UK Subsidiary. The Further Loan shall be up to a
                  maximum of four hundred thousand Pounds (L. 400,000) and
                  such Further Loan shall be loaned to the UK Subsidiary subject
                  to loan agreements to be entered into between the consenting
                  Shareholder (or its Affiliate as the case may be) and the UK
                  Subsidiary, such loan agreement to contain wording to the
                  effect that such Further Loan shall be secured against the
                  Subsidiary and its assets as a fixed and floating 


<PAGE>   11

                  charge over the assets of such UK Subsidiary and registered
                  with the appropriate authorities. No Shareholder will be under
                  any obligation to grant any Further Loan to the UK Subsidiary.

         3.6.5    For the avoidance of doubt, any Further Loan made to a
                  Subsidiary by a Shareholder shall not alter the share
                  ownership of the Company as set forth in Clause 3.3 above.

3.7      The Company Board

         3.7.1    The Company Board will consist of six (6) representatives
                  appointed as a director, three (3) representatives being
                  nominated by each Shareholder after written notification to
                  the other Shareholder.

         3.7.2    The Board shall be initially constituted as follows:

                  -        by Abacus:

                           1. M. Anthony White (the "Abacus Lead")
                           2. Daniel  C. Snyder
                           3. Carlos E. Sala

                           (together the `Abacus Representatives'); and

                  -        by Claritas:

                           1. J Schilder (the "Claritas Lead")
                           2. Mark Patron
                           3. Richard Halpenny

                           (together the `Claritas Representatives');

                           and individually referred to as a `Representative').

         3.7.3    A Shareholder may replace any of its Representatives by
                  another individual at any time either on a permanent or on a
                  temporary basis after due notification to the other
                  Shareholder and each Shareholder agrees to vote in a manner to
                  give effect to such replacement.

         3.7.4    Either the Claritas Lead or the Abacus Lead shall be appointed
                  the Chairman of the Company from time to time. For the period
                  commencing from the Effective Date until the year ending 31
                  December 1999 the Chairman shall be the Abacus Lead. For the
                  next calendar year (being 1 January 2000 until 31 December
                  2000) the Chairman shall be the Claritas Lead. For each
                  subsequent calendar year the Chairman shall be rotated between
                  the Claritas Lead and the Abacus Lead. The Chairman shall not
                  have a casting vote and any Deadlock (as detailed in Clause
                  4.below) of the Company Board shall be resolved in accordance
                  with Clause 4. below.

         3.7.5    The Chairman's duties shall be advised to the Chairman by the
                  Company Board in writing from time to time. The Company Board
                  shall be responsible for setting the remuneration of the
                  Company Managing Director.

         3.7.6    Any further or replacement appointment to the Company Board
                  shall be carried out as soon as possible by the Shareholders
                  upon the written request to the Shareholders. If the Chairman
                  or a Representative of the Company Board is replaced or
                  removed, the Shareholder which had jurisdiction to appoint the
                  Chairman or such Representative during that particular
                  calendar year shall appoint the Chairman's or such
                  Representative's replacement.


<PAGE>   12
         3.7.7    The Company shall be validly represented by one Representative
                  from Abacus and one Representative from Claritas or by the
                  Company Managing Director who has been given a proxy by one of
                  each of the said Abacus and Claritas Representatives.

         3.7.8    Either Shareholder shall cause all directors nominated by them
                  to resign from office forthwith upon the sale of all the
                  shares in the Company owned by such Shareholder for whatever
                  reason.

3.8      The Company Managing Director

         The first Company Managing Director shall be Chris Morris Thereafter
         appointment and removal of the Company Managing Director shall be in
         accordance with Clause 4.3.1 below. For the avoidance of doubt, the
         Company Managing Director shall at no time be a Representative of the
         Company Board.

3.9      Meetings of the Company Board

         The appropriate Shareholder shall bear the expenses for attendance of
         its Representatives at a Company Board meeting. Company Board meetings
         shall be held at least quarterly at the offices of the Company in
         Haarlem and at the offices of Abacus in New York on an alternate basis
         (or at such other place or at such other periodic times as the Company
         Board shall agree) to review the results of operations and performance
         against budgets provided for in Clause 8 and to discuss the Business of
         the Company and the Subsidiaries.

         At regular meetings scheduled by the Company Board the time and place
         of the next regular meeting shall be set. Any such schedule may be
         revised from time to time by the Company Board. Special Company Board
         meetings may be called at any time by a director. Notice needs to be
         given for regular meetings, but notice of the time, place and purpose
         of any special Company Board meeting shall be given in writing or
         orally (to be confirmed as soon as possible in writing) at least ten
         (10) Business Days prior to the date of any special meeting. Failure to
         give such timely notice may be waived before or after a meeting and
         shall be deemed waived by participation in a meeting. A director will
         be deemed to be present at a Company Board meeting if he is available
         on the telephone.

         In order to be voted upon, any matter requiring a vote of a director
         (unless otherwise waived by all of the directors of the Company Board)
         must appear on an agenda of any regular or special meeting thereof,
         which agenda shall have been submitted to each director of the Company
         Board in writing or by facsimile or other electronic transmission at
         least ten (10) Business Days prior to the date of any such meeting.

         At any regular or special meetings of the Company Board, the quorum of
         an equal number of Representatives nominated by each Shareholder
         consisting of at least two (2) Representatives nominated by each
         Shareholder (in person or by proxy) shall be required for the carrying
         out the day-to-day Business and the taking of any actions by or on
         behalf of the Company.

         All Company Board resolutions taken at a Board meeting shall require
         the affirmative vote of at least one representative nominated by each
         Shareholder and at least sixty seven per centum (67.00%) of the persons
         present at the Board meeting (in person or by telephone).

         Minutes shall be prepared in the English language and shall be regarded
         as true and correct if signed by the Company Managing Director and the
         company secretary of the Company. Minutes of the meeting shall be
         circulated to the Company Board within ten (10) Business Days of the
         meeting.

         The Company Board shall form as soon as reasonably practicable an audit
         committee (for accounting purposes) and a compensation committee (for
         human resource purposes). Such 



<PAGE>   13

         committees shall consist of an equal number of persons nominated by
         each of the Shareholders. Such committees shall advise the Company
         Board of any matters regarding its designated tasks.

3.10     The Subsidiary Board

         A Subsidiary Board will be represented (unless laws within the
         Territory pertinent to the Subsidiary dictate otherwise) as set forth
         in Clause 3.7 above, such that the provisions of Clause 3.7 shall apply
         mutatis mutandis to the Subsidiary Board as they do to the Company
         Board.

         The Subsidiary Board will at all times comply with the requirements of
         laws applicable to the local jurisdiction in which it was formed within
         the Territory.

3.11     The Subsidiary Managing Director

         The first Subsidiary Managing Director of the UK Subsidiary shall be
         Chris Morris. Appointment of all other Subsidiary Managing Directors
         shall be subject to clause 4.3 below. Subject to Clause 4.3 below, the
         day-to-day operations of each of the Subsidiaries shall be managed by a
         Subsidiary Managing Director. The Subsidiary Managing Director shall
         report to the Company Managing Director and shall have such specific
         powers, duties and responsibilities as are designated to him by the
         Company Managing Director. The Subsidiary Managing Director shall act
         in accordance with any business or operating plan or budgets approved
         by the Company Board and shall have no authority to take any action
         with respect to any of those matters set forth in Clause 4. below. The
         Subsidiary Managing Director or his designee shall attend Subsidiary
         Board meetings. In performance of his duties, the Subsidiary Managing
         Director's authority and responsibilities shall include, but not be
         limited to, the following:

         (a)      the preparation and submission to the Subsidiary Board and the
                  Company Board of the annual operating and cash and capital
                  expenditure budgets and a three (3) year rolling budget and
                  profit plan for the Subsidiary to be submitted not later than
                  15 November each year;

         (b)      the preparation of operating plans for the Subsidiary; and

         (c)      keeping the Company and the Shareholders fully informed of the
                  activities and operations of the Subsidiary through the
                  preparation and submission of periodic reports, including the
                  monthly operating statements described in Clause 9 below.

3.12     Meetings of the Subsidiary Board

         The appropriate Shareholder shall bear the expenses for attendance of
         its Representatives at a Subsidiary Board meeting. Subsidiary Board
         meetings shall be held at least quarterly at the principal offices of
         the Subsidiary (or at such other place or at such other periodic times
         as the Subsidiary Board shall agree) to review the results of
         operations and performance against budgets provided for in Clause 9 and
         to discuss general business matters of the Subsidiary.

         At regular meetings scheduled by the Subsidiary Board the time and
         place of the next regular meeting shall be set. Any such schedule may
         be revised from time to time by the Subsidiary Board. Special
         Subsidiary Board meetings may be called at any time by any director.
         Notice needs to be given for regular meetings, but notice of the time,
         place and purpose of any special meeting shall be given in writing or
         orally (to be confirmed as soon as possible in writing) at least ten
         (10) Business Days prior to the date of any special meeting. Failure to
         give such timely notice may be waived before or after a meeting and
         shall be deemed waived by participation in a meeting. A director will
         be deemed to be present at a Subsidiary Board meeting if he is
         available on the telephone.


<PAGE>   14
         In order to be voted upon, any matter requiring a vote of a director
         (unless otherwise waived by all of the directors of the Subsidiary
         Board) must appear on an agenda of any regular or special meeting
         thereof, which agenda shall have been submitted to each director of the
         Subsidiary Board in writing or by facsimile or other electronic
         transmission at least ten (10) Business Days prior to the date of any
         such meeting.

         At any regular or special meetings of the Subsidiary Board, the quorum
         of an equal number of directors nominated by each Shareholder
         consisting of at least two (2) directors nominated by each Shareholder
         (in person or by proxy) shall be required for the carrying out of the
         day-to-day Business and taking of any actions by or on behalf of a
         Subsidiary .

         All Subsidiary Board resolutions, taken at a Subsidiary Board meeting
         shall require the affirmative vote of at least one representative
         nominated by each Shareholder and at least sixty seven per centum
         (67.00%) of the persons present at the Subsidiary Board meeting (in
         person or by telephone).

         Minutes shall be prepared in the English language and shall be regarded
         as true and correct if signed by the Subsidiary Managing Director and
         the company secretary of the Subsidiary. Minutes of the meeting shall
         be circulated to the Subsidiary Board within ten (10) Business Days of
         the meeting.

         The Subsidiary Board shall form as soon as reasonably practicable an
         audit committee (for accounting purposes) and a compensation committee
         (for human resource purposes). Such committees shall consist of an
         equal number of persons nominated by each of the Shareholders. Such
         committees shall advise the Subsidiary Board of any matters regarding
         its designated tasks.

4.       FUNDAMENTAL ISSUES AND DEADLOCK PROVISIONS

4.1      Fundamental Issues concerning the Company and the Subsidiaries which
         require unanimous approval by the Shareholders shall be an issue as set
         forth below:

         (a)      a proposed material change in the strategy and general
                  policies of the Company or a Subsidiary;

         (b)      a proposal to adopt the budget of the Company or a Subsidiary
                  (as defined in Clause 4.3.2 subject to the provisions of
                  Clause 9);

         (c)      a proposal to adopt the bi-annual profit and cash flow
                  forecast of a Subsidiary or the Company if more than fifteen
                  per centum (15.00%) below the annual budget;

         (d)      a proposal for greater than ten per centum (10.00%) variance
                  in the aggregate of costs and expenses over budgeted amounts
                  on an annual basis with respect to a Subsidiary or the Company
                  except for increased data production costs, sales commissions
                  and/or cost of sales as a result of larger than budgeted
                  volumes of data traded;

         (e)      The proposed entry into any joint venture or partnership by a
                  Subsidiary or the Company;

         (f)      the proposed settlement of any action, suit or proceedings to
                  which the Company or a Subsidiary is a party if such
                  settlement involves the payment or receipt of more than the
                  equivalent in local currencies of seventy five thousand Euros
                  (Euro 75,000) or which relates to the Abacus Licence or the
                  Claritas Proprietary Products, or the Abacus Proprietary
                  Products or the start of any action, suit or proceedings to be
                  initiated by the Company or a Subsidiary involving an amount
                  in dispute of more than the equivalent in local currencies of
                  seventy five thousand Euros (Euro 75,000);


<PAGE>   15
         (g)      the acquisition, sale or disposal of part or all of the stock
                  or other securities of any corporation or other entity, or the
                  acquisition, sale or disposal of assets with a fair market
                  value in excess of one hundred thousand pounds
                  (L. 100,000) or the equivalent thereof in Euros or all or
                  a portion of the assets of any corporation or other entity
                  owned by the Company or a Subsidiary constituting ten per
                  centum (10.00%) or more of the of the undertaking to be
                  disposed;

         (h)      the Company or a Subsidiary entering into loan agreements or
                  credit arrangements incurring any indebtedness for borrowed
                  money or pursuant to purchase money obligations, when such
                  agreements, arrangements or indebtedness (save as to those
                  Loan Agreements contemplated in this Agreement) which:

                  (i)      are not in the ordinary course of the Business; or

                  (ii)     exceed in any one year an aggregate amount of the
                           equivalent in local currencies of seventy five
                           thousand Euros (Euro 75,000);

         (i)      the Company or a Subsidiary granting any loans to officers
                  other than reasonable expense advances;

         (j)      the Company or a Subsidiary extending guarantees or
                  endorsements with respect to third party obligations other
                  than in the ordinary course of the Business;

         (k)      the Company or a Subsidiary entering into:

                  (i)      any contract with a Shareholder or an Affiliate; or

                  (ii)     any amendment modification or termination of any such
                           contract to the extent any such contract is not
                           required to be approved by the Shareholders or the
                           Company pursuant to this Agreement, any law or the
                           Laws;

         (l)      the Company or a Subsidiary purchasing, selling or granting
                  mortgages or any rights in real property or constructing
                  buildings or other facilities which are not included in the
                  Budget Plan or other budget contemplated under Clause 9 and
                  which are not in the ordinary course of the Business;

         (m)      granting any security, interest in, lien on, or pledge of, any
                  personal property of the Company or a Subsidiary except in the
                  case of the granting of the Further Loan by a Shareholder to a
                  Subsidiary in accordance with Clause 3.6.4 above;

         (n)      unless approved in the Budget Plan or any current budget or
                  budget of a previous year a change in accounting policy
                  (unless required by the relevant laws in the Territory),
                  adoption or amendment of pension, group compensation, profit
                  sharing or other incentive or employee benefit plans by the
                  Company or a Subsidiary;

         (o)      unless approved in the budget or any budget of a previous
                  year, during any one (1) year period, entering into any
                  contract or lease which commits the Company or a Subsidiary
                  for more than two (2) years or to an aggregate expenditure of
                  more than the equivalent in local currencies of one hundred
                  and seventy thousand Euros (Euro 170,000);

         (p)      unless approved in the budget by the Company or a Subsidiary
                  entering into any employment contract which provides for an
                  annual salary in excess of the equivalent in local currencies
                  of one hundred and seventy thousand Euros (Euro 170,000);

         (q)      any proposed business arrangement by the Company or a
                  Subsidiary with any Affiliate which has cost implications in
                  one transaction in excess of the equivalent in local



<PAGE>   16

                  currencies of fifteen thousand Euros (Euro 15,000) other than
                  arrangements made pursuant to the Service Agreements or other
                  prior approved arrangements;

         (r)      a proposed material change in the Company's or Subsidiary's
                  stated purposes or the Business and any other changes in the
                  Articles of Association or the appropriate articles of
                  association of a Subsidiary;

         (s)      the approval of the annual accounts of the Company or a
                  Subsidiary;

         (t)      the distribution of dividends of the Company or a Subsidiary;

         (u)      the issuance of any security or debt instrument of the Company
                  or a Subsidiary save as contemplated by the Loan Agreements;

         (v)      any change in the capital structure of the Company or a
                  Subsidiary;

         (w)      the increase or reduction of the Primary Capital of the
                  Company;

         (x)      the Company or a Subsidiary seeking relief under any
                  bankruptcy, insolvency or similar statutes within the
                  Territory; or

         (y)      the Company deciding to incorporate a Subsidiary within the
                  Territory to engage in the Business.

         Fundamental Issues shall be resolved by the Shareholders in accordance
         with Clause 4.4 below (the `Deadlock Provisions').

4.2      Key Issues

         The following issues (referred to as the "Key Issues or individually as
         a "Key Issue") shall be an issue as set forth below:

                  (a)      selection or discharge of the Company Managing
                           Director or a Subsidiary Managing Director; or

                  (b)      approval of the budget of the Company or a Subsidiary
                           ; or

                  (c)      profit distributions of the Company or a Subsidiary
                           as provided in this Agreement.

         Key Issues shall be decided upon as set forth in Clause 4.3 below,
         failing which reference shall be made to the Deadlock Provisions set
         forth at Clause 4.4.

4.3      Resolution of Key Issues Prior to the Deadlock Provisions;

4.3.1    Selection or discharge of the Company Managing Director or Subsidiary
         Managing Director

         The first Subsidiary Managing Director shall be proposed by Claritas
         after consultation with Abacus. After Claritas submits it's selection
         to Abacus, Abacus shall have ten (10) days to approve or disapprove the
         selection. Should Abacus disapprove of the selection it shall
         communicate its reasons orally or in writing to Claritas and thereafter
         the Shareholders shall make a good faith effort to resolve the dispute.
         If after forty-five (45) days from the date of Abacus' submission to
         Claritas, there is still no agreement between the Shareholders, the
         matter shall be submitted to the chief executive officers of the
         Shareholders. The chief executive officers shall have ten (10) days
         from the date of submission to attempt a resolution. If after such ten
         (10) days the issue has not been resolved then Claritas' selection
         shall prevail. The same procedure shall be 



<PAGE>   17

         followed for the selection of the subsequent Subsidiary Managing
         Director upon the resignation or dismissal of the first Subsidiary
         Managing Director, it being understood that Abacus may then select an
         individual and Abacus' selection will prevail (subject to notifying
         Claritas).

         For any subsequent selection of a Subsidiary Managing Director or a
         Company Managing Director the same procedure shall be followed, it
         being understood that each Shareholder on a rotating basis has the
         right to select the Subsidiary Managing Director.

4.3.2    Approval of the Budget of a Subsidiary

         If, after thirty (30) days from the submission to the Company Board by
         the Subsidiary Managing Director of a proposed budget for the ensuing
         year, the Company Board has not agreed to a final budget, then the
         budget for such ensuing year shall be the prior year's budget for that
         Subsidiary plus the average rate of inflation in the country in which
         it operates within the Territory for the prior year plus five per
         centum (5.00%) for the prior year's budget (hereinafter referred to as
         the "Budget Formula"). If the budget for three (3) successive years has
         resulted each year in resort to the Budget Formula and the Shareholders
         again cannot agree on the budget for the ensuing year, a Shareholder
         may revert to the Deadlock Provisions.

4.3.3    Profit Distributions

         If for any year the Company or a Subsidiary has earned a profit and the
         Shareholder or the Company cannot agree on an amount to be retained for
         working capital and/or for capital investment from the distributions
         provided for in Clause 10 below then any Shareholder shall have the
         right to require in any year (but not the same Shareholder in a
         successive year) the retention of a reasonable amount to be withheld
         from distributable profit for working capital and any capital
         investment approved by the Shareholders in the budget for the ensuing
         year. Any Shareholder making such a demand shall not have the right to
         do so in the next successive year. Notwithstanding anything to the
         contrary contained herein or elsewhere in this Agreement, the Company
         shall make a mandatory distribution to each of Abacus and Claritas in
         an amount equal to any tax that is payable by Abacus or Abacus US or
         Claritas by virtue of the Company's or the Subsidiaries operations
         PROVIDED THAT such mandatory dividend shall not be payable if payment
         of the same would contravene any local law or the Laws or if there is a
         Further Loan outstanding in respect of which repayment to a
         Shareholder, other than the Shareholder to whom the mandatory dividend
         would be payable, is in arrears.

4.4      Deadlock Provisions

4.4.1    In the event the Company Board cannot agree with respect to a Key Issue
         or a Fundamental Issue the matter shall be resolved as follows:

         a.       The Company Board shall set the Key Issue or the Fundamental
                  Issue aside for a period of forty-five (45) days. During that
                  period, the Representatives of the Company Board shall
                  consider in good faith ways of alleviating or avoiding the
                  Deadlock.

         b.       At the end of the said period, the Company Board shall again
                  meet to discuss the suggestions for alleviating and/or
                  avoiding the Deadlock. If no such resolution is achieved, the
                  Key Issue or the Fundamental Issue shall be referred to the
                  chief executive officers of the Shareholders for resolution by
                  such chief executive officers. If the matter has not been
                  resolved by such chief executive officers in writing at the
                  close of business on the forty-fifth (45th) day of such
                  referral (unless the chief executive officers agree to extend
                  such period), a Deadlock shall be deemed to have occurred in
                  relation to the Key Issue or Fundamental Issue which Deadlock
                  shall be notified in writing to each Shareholder within five
                  (5) Business Days from declaration of the Deadlock.


<PAGE>   18
4.4.2    In the event a Deadlock occurs, and neither Shareholder is willing to
         sell or otherwise dispose of its interest in the Company to the other
         Shareholder within forty-five (45) days after the notice of the
         occurrence of the Deadlock, nor is willing to accept the interest of
         the other Shareholder within such time frame, then the Shareholders
         shall jointly select a qualified international financial institution
         (the "Agent") for the purposes of disposal of the Company. If the
         Shareholders cannot agree within thirty (30) days after the declaration
         of the Deadlock on such appointment of an Agent then each Shareholder
         shall select an agent who shall jointly select a third agent to act as
         the Agent for the purposes of disposal of the Company. If disposal of
         the Company cannot be completed to the point of signature of a sale and
         purchase agreement relating to the Company within one (1) year from the
         date of the notification of the Deadlock or a Shareholder has failed to
         consent to the proposed purchaser (such consent not to be unreasonably
         withheld or delayed), the Company shall be liquidated in accordance
         with the provisions of its applicable law and the proceeds of such
         liquidation distributed equally to each Shareholder after repayment of
         all debts due and by the Company and in particular the Further Loan
         referred to in Clause 3.6.4 above, and further subject to proprietary
         rights belonging to either Shareholder and in particular the Claritas
         Proprietary Products and the Abacus Proprietary Products.

         Pending resolution of the disposal of the Company the Company Managing
         Director shall operate the Company and a Subsidiary Managing Director
         shall operate a Subsidiary in accordance with past and best practices
         and shall not implement any material proposal or change.

4.4.3    Meeting of the Shareholders

         Resolutions of the Shareholders shall require the affirmative vote of
         sixty per centum (60.00%) of the issued share capital of the Company or
         a Subsidiary. A vote may be given in person or by proxy and shall be
         confirmed to the other Shareholder in writing within five (5) Business
         Days of the vote.

4.5      Service Agreements

         Upon receipt of a written request of a Subsidiary Managing Director to
         a Shareholder the Shareholder shall use all reasonable endeavours to
         enter into or shall use all reasonable endeavours to ensure that an
         Affiliate shall enter into a Service Agreement in the form or
         substantially in the form of Appendix 3 (in the case of Claritas) and
         Appendix 4 (in the case of Abacus).

5.       REPRESENTATIONS AND WARRANTIES OF CLARITAS

         Claritas represents and warrants to Abacus that:

5.1      Existence and Power

         It is a company, duly incorporated and existing under the Laws and has
         the power to carry on its business as now being conducted and has full
         power and authority to execute, deliver and perform this Agreement and
         each ancillary document to which it is a party and perform and observe
         the terms and provisions hereof and thereof.

5.2      Necessary Action

         It has taken all actions necessary for the authorisation, execution,
         delivery and performance of this Agreement and each ancillary document
         to which it is a party and its officers executing this Agreement and
         each ancillary document to which it is a party are duly and properly in
         office and fully authorised to execute the same.


<PAGE>   19

5.3      Consents

         No consent, permission, authorisation, recording, filing or
         registration with, or notice of any governmental agency or authority
         are necessary in connection with the execution and delivery of this
         Agreement and each ancillary document to which it is a party.

5.4      No conflicts

         The execution and delivery of this Agreement and the consummation of
         the transactions contemplated (in particular the Business) will not
         violate any existing provisions of any order, writ, judgement,
         injunction or decree of any court or any other governmental department,
         commission, board, bureau, agency or instrumentality applicable to it
         or conflict with or result in breach of any of the terms, conditions,
         or provisions of the certificate of incorporation, articles of
         association or other of its organisational documents or any material
         agreement to which it is a party, or by which any of its properties are
         bound, or constitute an event which might permit an early termination
         of any such agreement.

5.5      Data Protection Legislation and European Community Laws

         The Company and the Subsidiaries shall observe all appropriate national
         and European Community data protection legislation at all times and
         Claritas shall ensure that any services provided by Claritas, its
         employees and agents as set out in the Service Agreements shall comply
         with applicable data protection legislation as at the time of the
         provision of the services.

6.       REPRESENTATIONS AND WARRANTIES OF ABACUS

         Abacus represents and warrants to Claritas that:

6.1      Existence and Power Existence and Power

         It is a company, duly incorporated and existing under the laws of the
         state of Delaware in the United States of America and has the power to
         carry on its business as now being conducted and has full power and
         authority to execute, deliver and perform this Agreement and each
         ancillary document to which it is a party and perform and observe the
         terms and provisions hereof and thereof.

6.2      Necessary Action

         It has taken all actions necessary for the authorisation, execution,
         delivery and performance of this Agreement and each ancillary document
         to which it is a party and its officers executing this Agreement are
         duly and properly in office and fully authorised to execute the same.

6.3      Consents

         No consent, permission, authorisation, recording, filing or
         registration with, or notice of any governmental agency or authority
         are necessary in connection with the execution and delivery of this
         Agreement and each ancillary document to which it is a party.

6.4      No conflicts

         The execution and delivery of this Agreement and each ancillary
         document to which it is a party and the consummation of the
         transactions contemplated in particular the Business will not violate
         any existing provisions of any order, writ, judgement, injunction or
         decree of any court or any other governmental department, commission,
         board, bureau, agency or instrumentality applicable to it or conflict
         with or result in breach of any of the terms, conditions or provisions
         of the 



<PAGE>   20

         certificate of incorporation, articles of association or other of its
         organisational documents or any material agreement to which it is a
         party, or by which any of its properties are bound, or constitute an
         event which might permit an early termination of any such agreement.

6.5      Data Protection Legislation and European Community Laws

         The Company and the Subsidiaries shall observe all appropriate national
         and European Community data protection legislation at all times and
         shall use all reasonable endeavours to inform Abacus of its and its
         affiliates obligations thereunder with respect to services provided by
         it hereunder and subject to the foregoing Abacus shall use all
         reasonable efforts to ensure that any services provided by Abacus, its
         employees and agents as set out in the Service Agreements shall as at
         the time of the provision of the services comply with applicable data
         protection legislation and as specifically explained and described to
         it in writing by the Company and the Subsidiaries in accordance with
         such legislation. Notwithstanding the foregoing, Abacus shall not be
         required to incur any additional costs or expenses in order to comply
         with such data protection legislation without the prior mutual
         agreement of the Shareholders as to who shall bear responsibility for
         any such costs and expenses.

7.       INDEMNITY

7.1      The Company shall indemnify and hold harmless each Representative, the
         Subsidiary Board directors, the Company Managing Director, the Company
         Chairman and the Subsidiary Managing Director (individually, in each
         case an "Indemnitee") to the fullest extent permitted by law from and
         against any and all losses, claims, demands, costs, damages,
         liabilities joint or several), expenses of any nature (including
         reasonable legal fees and disbursements), judgements, fines,
         settlements and other amounts arising from any and all claims, demands,
         actions, suits or proceedings, whether civil, criminal, administrative
         or otherwise in which the Indemnitee may be involved or threatened to
         be involved, as a party otherwise, arising out of or incidental to the
         Business of the Company, regardless of whether the Indemnitee continues
         to hold such office PROVIDED THAT this provision shall not eliminate or
         limit the liability of any Indemnitee:

         (a)      for any breach of the Indemnitee's duty of loyalty to the
                  Company or its Subsidiaries;

         (b)      for acts or omissions which involve gross or wilful
                  misconduct, fraud or fraudulent misrepresentation; or

         (c)      for any transaction from which the Indemnitee received any
                  improper personal benefit.

7.2      The indemnity provided above shall be in addition to any other rights
         to which an Indemnitee may be entitled under any agreement, vote of the
         Company Board or a Subsidiary Board, as a matter of law or equity, or
         otherwise, both as to an action in the Indemnitee's capacity as an
         officer thereof, and as to an action in another capacity, and shall
         continue as to an Indemnitee who has ceased to serve in such capacity
         and shall inure to the benefit of the heirs, successors, assigns and
         administrators of the Indemnitee;

7.3      The Company may purchase and maintain professional indemnity insurance
         on behalf of the Business of the Company and its Subsidiaries against
         any liability that may be asserted against or expense that may be
         incurred by such persons in connection with the offering of interests
         in the company or the Business of the Company.

7.4      An Indemnitee shall not be denied indemnity in whole or part under this
         Clause 7 or otherwise by reason of the fact that the Indemnitee had an
         interest in the transaction with respect to which the indemnity applies
         if the transaction was otherwise permitted or not expressly prohibited
         by the terms of this Agreement.

<PAGE>   21
8.       COMPETITION

8.1      The Shareholders on behalf of themselves and each of their Affiliates
         covenant and undertake that (subject to the provisions mentioned
         hereinafter) during the term of this Agreement and for a period of two
         (2) years from the date of termination thereof neither of them or their
         Affiliates shall:

         (a)      carry out the Business in the Territory other than through the
                  Company or a Subsidiary; or

         (b)      assist a third party (whether at arms-length or otherwise) to
                  carry out the Business in the Territory other than through the
                  Company or a Subsidiary (including, without limitation, the
                  provision of the Claritas proprietary Data or the Abacus
                  Proprietary Data to such third party); or

         (c)      have an interest in any business directly or indirectly in
                  competition with the Business other than through the Company
                  or a Subsidiary.

         Nothing herein shall be construed to prevent Claritas and its
         Affiliates from carrying out their existing activities which include
         (but are not limited to) activities with respect to individual
         transactional databases, co-operative transactional databases based on
         data from retailers who do not publish mail order catalogues, bureau
         activities, list rental, profiling and development and sale of micro
         marketing products in the Territory and/or as otherwise carried on by
         Claritas and its Affiliates as at the Effective Date (as the same may
         change, modify and develop from time to time) nor from having an
         interest in any venture which carries out any of these aforesaid
         activities (hereinafter referred to as "Excluded Activities").

8.2.1    Without prejudice to the foregoing Clause 8.1, if a Shareholder or
         Affiliate thereof (hereinafter referred to as the "Offeror") intends to
         acquire any interest in any business which consists of more than thirty
         per centum (30.00%) (of the total revenues of the business intended to
         be acquired), of a competitive activity (as defined hereinafter and for
         the purposes of this Sub-Clause to be referred to as the "Competitive
         Activity") the Offeror shall inform the other Shareholder in writing as
         soon as possible and in any event prior to its intended acquisition and
         shall offer the Company (or its Subsidiary), as the Shareholder may
         elect) (hereinafter referred to as the "Offeree") an option to purchase
         the Competitive Activity. The Offeror shall not be entitled to vote in
         such a decision regarding the option to purchase the Competitive
         Activity. In such event the acquisition price for the Competitive
         Activity shall be that percentage of the purchase price for the
         business fairly attributable to the Competitive Activity in the opinion
         of the auditors of the Offeree. The offer made by the Offeror shall be
         submitted by registered letter to the Offeree, which letter shall
         include full and sufficient financial statements relating to the
         business to be acquired including a business plan prepared by the
         Offeror for the business to be acquired, and full and sufficient
         disclosures of all relevant documents with respect to the intended
         acquisition.

8.2.2    The Offeree must respond to the Offeror's notification given under
         Clause 8.3.1 above within thirty (30) days of the Offeree's receipt of
         the registered letter containing the offer. If the Offeree's response
         is to exercise the option to purchase from the Offeror the Offeror and
         Offeree use all reasonable endeavours to complete the purchase
         reflected in the option within sixty (60) days. If the Offeree:

         (a)      does not respond to the offer within the said thirty (30) day
                  period; or

         (b)      responds to the Offeror in writing within thirty (30) days of
                  receipt of the notice from the Offeror that it does not want
                  to participate in the purchase,

         the Offeror shall be entitled to proceed with the acquisition even
         though it may be a Competitive Activity.


<PAGE>   22
         The Offeror shall abstain from taking any decision of the Company as
         Shareholder in the Company contrary to any decision taken by the other
         party with respect to the offer made by the Offeror. The Offeror as
         Shareholder of the Company shall fully co-operate with the other
         Shareholders and the Offeree to implement and effectuate the decision
         taken by the other party with respect to the offer made by the Offeror.

8.2.3    A Competitive Activity for the purposes of this Clause 8.3 is defined
         to mean any activity which might compete with the Business but shall
         exclude the "Excluded Activities".

8.3      The Shareholders hereby acknowledge and agree:

                  (a)      that each of the covenants contained in this Clause
                           8. constitute an entirely separate and independent
                           covenant; and

                  (b)      that the extent and application of each of the
                           restrictions are no greater than as necessary for the
                           protection of the interests of the Business.

8.4      Whilst the restrictions contained in this Clause 8. are considered by
         the Shareholders to be reasonable in all the circumstances as at the
         date of this Agreement it is acknowledged that restrictions of this
         nature may be invalid because of changing circumstances or other
         unforeseen reasons and accordingly it is hereby agreed and declared
         that if any one or more of those restrictions is judged to be void as
         going beyond what is reasonable in all the circumstances for the
         protection of the interests of each of the Shareholders but would be
         valid if part of the wording of the restriction was deleted or the
         range of activities covered by it was reduced in scope then each
         restriction(s) shall apply with such modification(s) as may be
         necessary to make it valid and effective and any such modification
         shall not thereby affect the validity of any other such restriction
         contained in this Clause 8.

8.5      During the term of this Agreement, a Shareholder shall not (without the
         prior written approval of the other Shareholder) permit the Company or
         any of the Subsidiaries to contract within the Territory all or any
         part of the Transactional Database to the following direct competitors
         of the Shareholders:

         a.       Experian and its Affiliates;

         b.       Compudata and its Affiliates; or

         c.       Axciom and its Affiliates or any other individual or entity in
                  a business competitive with Abacus in the United States of
                  America.

8.6      During the term of this Agreement, Claritas undertakes not to purchase
         any of the shares of Common Stock (or equivalent thereto) of Abacus
         (US) issued on the NASDAQ National Market System or otherwise. If,
         however, a third party which undertakes an activity which is
         competitive with that of the Business or of Abacus US purchases more
         than five per centum (5.00%) of the shares of Common Stock (or their
         equivalent) in Abacus US, (which shall be notified through the delivery
         of a "Form 13D" or any public announcement from Abacus (US), whichever
         comes first) then Claritas shall be released from this undertaking and
         shall be free to purchase any share (or equivalent thereto) in Abacus.

8.7      Abacus warrants that it shall not sell, dispose or otherwise licence
         the Abacus Proprietary Products to a third party throughout the
         Territory except as otherwise contemplated in this Agreement.






<PAGE>   23
9.       FINANCIAL AND ACCOUNTING MATTERS

9.1      Accounting periods and books of accounts

         9.1.1    The Company and each Subsidiary shall keep true and accurate
                  books of account, (separate from those for any third party)
                  and financial and related records in accordance with generally
                  accepted accounting principles applied on a consistent basis
                  and in conformity with any mandatory requirements of the
                  respective laws governing the principal place of business or
                  the place of incorporation of a Subsidiary or the Company. If
                  requested by Abacus such books of account shall also be
                  maintained (for the convenience and at the cost of Abacus) in
                  accordance with generally accepted accounting principles in
                  the United States of America (hereinafter referred to as "US
                  GAAP"). If requested by Claritas such books of account shall
                  also be maintained (for the convenience and at the cost of
                  Claritas) in accordance with the generally accepted accounting
                  principles under the Laws (hereinafter referred to as "NL
                  GAAP").

         9.1.2    The fiscal year of the Company and each Subsidiary shall run
                  from 1 January to 31 December. The first fiscal period for the
                  Company and each Subsidiary shall end 31 December 1998. The
                  books of account of the Company and each Subsidiary shall be
                  closed on an annual basis at the end of each fiscal year and
                  financial statements shall be drawn annually as of 31 December
                  and audited by a recognised firm of international standing.

         9.1.3    Within thirty (30) days after the end of each calendar month
                  of operations, the Company and any Subsidiary shall prepare
                  and submit to each Shareholder (or its designee) financial
                  information indicating revenues and expenses and cash in bank
                  for each month and such other financial information as the
                  Shareholders shall reasonably request.

         9.1.4    Within thirty (30) days after the end of each quarter of
                  operations, the Company and any Subsidiary shall prepare and
                  submit to each Shareholder (or its designee) an unaudited
                  statement of profits and losses resulting from the Business of
                  the Company and each Subsidiary for each such quarter. The
                  said unaudited statements of profits and losses shall be
                  prepared in accordance with US GAAP if so requested by Abacus
                  and with NL GAAP if so requested by Claritas.

         9.1.5    Each Shareholder or its duly authorised representative shall
                  at its own cost and expense have access during regular
                  business hours upon three (3) Business Day's notice to the
                  Company Managing Director or the Subsidiary Managing Director
                  (as the case may be) to all books and records (including but
                  not limited to work papers) of the Company or a Subsidiary
                  containing information (statistical, financial or otherwise)
                  relating to the Business of the Company or a Subsidiary and
                  shall have the right, at its own expense, to make copies
                  thereof provided THAT any such information disclosed to or
                  obtained by any Shareholder or its duly authorised
                  representative will be treated as confidential and used solely
                  for the purposes stated in this Agreement.

9.2      Audit

         Within one (1) month after the close of each fiscal year, the Company
         shall cause the auditors of the Company and each Subsidiary
         respectively to prepare and submit to each Shareholder an audited
         statement of profit and loss from operations, an audited balance sheet
         and a source and application of funds or equivalent thereto under the
         relevant jurisdiction prepared in accordance with acceptable accounting
         principles, and for the convenience of Abacus with US GAAP if so
         requested by Abacus and for the convenience of Claritas with NL GAAP if
         so requested by Claritas.

9.3      Deposits and Investments

         The funds of the Company or a Subsidiary shall be deposited in accounts
         opened in the name of the Company or a Subsidiary in banks or banking
         institutions designated by the Shareholders in such manner as shall be
         authorised jointly by them.


<PAGE>   24

10.      DIVIDENDS AND DISTRIBUTION OF PROFITS

10.1     Principles of Distribution

         Unless otherwise agreed by the Shareholders, and subject to Clause
         4.3.3 hereof, the annual profit of the Company shall be distributed in
         equal amounts to each Shareholder less that amount as they shall agree
         must be retained for working capital purposes or if they cannot agree
         then less the amount provided for in Clause 4.3.3.

         The annual profit of any Subsidiary shall be distributed to the Company
         less that amount as the Shareholders shall agree must be retained for
         working capital purposes or, if they cannot agree, then less the amount
         provided for in Clause 4.3.3. No distribution of profits shall take
         place so long as any Further Loan granted by one Shareholder (or its
         Affiliate) to any Subsidiary is outstanding.

10.2     Payments of Dividends

         All payments to be made by the Company to each Shareholder (or his
         designee) shall initially be made in Guilders and transferred by
         telegraphic transfer to such account as each Shareholder shall
         designate in writing without any deduction therefrom which may be
         required to be withheld under the Laws provided that the Company
         obtains and sends to each Shareholder (or their designee) as soon as
         practicable all original governmental tax receipts indicating who is
         the payer of such taxes. Any blocked monies shall be deposited in trust
         for a Shareholder who was to receive such payments in a commercial bank
         in the Netherlands designated by each Shareholder subject to such
         governmental rule, regulation or order.

11.      RIGHTS OF TRANSFER OF AN INTEREST IN THE COMPANY

11.1     General Rule on Transfers

         Except as provided in this Agreement no Shareholder shall sell, assign,
         pledge or in any manner transfer or encumber any interest in the
         Company without first complying with Sub-Clause 11.2 below.

11.2     Transfers

         Transfer during the Restricted Period

         11.2.1   During the five (5) year period commencing on the Effective
                  Date and ending five years thereafter (hereinafter referred to
                  as the `Restricted Period') any Shareholder may only offer all
                  or part of its interest in the Company for sale only to the
                  other Shareholder.

         11.2.2   Any Shareholder so offering its interest in the Company for
                  sale shall notify the other Shareholder in writing and, for a
                  period of thirty (30) days after having given such notice, the
                  Shareholder (the "Selling Shareholder") shall negotiate in
                  good faith with respect to the sale of that Shareholder's
                  interest in the Company to the remaining Shareholder (the
                  "Remaining Shareholder").

         Transfer after the Restricted Period

         11.2.3   After the Restricted Period the Selling Shareholder shall have
                  the right to offer all or part of its interest to a third
                  party bona fide purchaser provided THAT upon the Selling
                  Shareholder receiving a bona fide third party offer the
                  Selling Shareholder shall notify the Remaining Shareholder of
                  the terms of such offer and the Remaining Shareholder shall
                  have a thirty (30) day period to decide whether or not it or
                  an Affiliate shall acquire 



<PAGE>   25

                  the Selling Shareholder's interest on terms which are, in all
                  material respects, identical to the terms of the bona fide
                  third party offer. In the event the other Shareholder
                  determines not to buy the Selling Shareholder's interest, the
                  latter may sell such interest to the bona fide third party
                  within thirty (30) days making such offer on the same terms as
                  set forth in the notice of such offer to the Remaining
                  Shareholder.

         11.2.4   The Selling Shareholder may not sell its interest in the
                  Company to such bona fide third party unless said bona fide
                  third party shall have agreed to be bound by the terms and
                  conditions of the Articles of Association of the Company and
                  of this Agreement, assumes all the obligations of the selling
                  Shareholder and shall be in good financial standing and
                  reputation to effect the Business hereby contemplated.

         11.2.5   In the case of such a transfer or sale of the shares of the
                  Company to a bona fide third party, both Shareholders shall
                  use all reasonable endeavours to co-operate with the transfer
                  of the shares of the Company to said third party (including
                  the continuance by the Shareholders where required by the new
                  shareholder(s) of any obligations under the terms of the
                  Service Agreements for a further minimum period of 12 months)
                  and shall do all such acts and execute all such agreements
                  necessary to complete the transaction. Any existing agreements
                  by way of Alliance Agreements and Alliance Terms and
                  Conditions shall remain in full force and effect until
                  termination in accordance with the provisions thereof.

11.3     Permitted Transfers to an Affiliate

         All or part of the interest of a Shareholder in the Company may be
         assigned or transferred, directly or indirectly, without compliance
         with Sub Clause 11.2 above or 11.4 below to an Affiliate of a
         Shareholder PROVIDED THAT:

         (a)      any such Affiliate assignee shall assume the liabilities and
                  obligations of the assignor in connection with this Agreement
                  and the Company and shall take such further and reasonable
                  steps in connection therewith as may be requested by any
                  Shareholder; and

         (b)      the ultimate corporate parent of such Affiliate assignee shall
                  give a guarantee as to the performance of its obligations
                  under this Agreement.

11.4     Meaning of the sale, transfer or assignment of an interest

         As used in this Clause 11, all references to the sale, transfer or
         assignment of an interest in the Company means:

         (a)      the sale of the Selling Shareholder's interest in the Company;
                  together with

         (b)      the transfer of all of the Selling Shareholder's rights and
                  obligations under any of the Selling Shareholder's loans made
                  to the Company.

11.5     The Selling Shareholder will only ask for the approval of the Remaining
         Shareholder for a transfer of all or part of its interest as referred
         to in the articles of association of the Company if it complies with
         this Clause 11. The Remaining Shareholder will grant such approval and
         shall do all such acts and execute all such agreements necessary in
         that respect if the Selling Shareholder complies with this Clause. If
         the Selling Shareholder does not comply with this Clause, the Remaining
         Shareholder is allowed to designate itself as prospective purchaser as
         referred to in the articles of association of the Company.


<PAGE>   26
12.    TERMINATION RIGHTS

12.1     Subject to Clause 12.2.3, this Agreement shall terminate upon the
         mutual written agreement of the Shareholders or upon the occurrence of
         any of the following events:

         (a)      if either Shareholder (either through itself or through an
                  Affiliate) acquires the entire interest of the other
                  Shareholder in the Company; or

         (b)      either Shareholder decides to terminate this Agreement, by
                  notice in writing to the other, upon the occurrence of any of
                  the following events:

                  (i)      the other Shareholder materially breaches any of its
                           obligations of either this Agreement or any Appendix
                           attached hereto and after a period of thirty (30)
                           days the material breach has not been remedied or
                           rectified or the material breach is incapable of
                           remedy; or

                  (ii)     any order is made by a competent court for the
                           winding up or dissolution or for the appointment of a
                           liquidator, receiver, trustee or similar officer of
                           the other Shareholder; or

                  (iii)    a Shareholder ceases to carry on its principal
                           business carried on by it as at the Effective Date;
                           or

                  (iv)     a Shareholder undergoes a Change of Control. For the
                           purposes of this Sub-Clause a 'Change of Control'
                           shall mean the purchase or other acquisition by a
                           person or entity, together with its affiliates, of at
                           least twenty four per centum (24.00%) of the shares
                           of common stock or other equity interest having
                           voting powers of such Shareholder. In such instance,
                           the Company shall be available for disposal to the
                           other Shareholder in accordance with Clause 11.

12.2     Effects of Termination

         12.2.1   If a Shareholder gives notice to terminate this Agreement in
                  accordance with Sub-Clause 12.1 (b) (i), (ii), (iii) or (iv)
                  as a result of conduct by the other Shareholder, that
                  notifying Shareholder (without prejudice to any other right to
                  claim for damages that said Shareholder may have) may elect to
                  purchase the interest of the defaulting Shareholder in the
                  Company within thirty (30) days of such notice to terminate
                  this Agreement. If the notifying Shareholder elects to
                  purchase such interest the purchase price shall be equal to
                  the fair market value of the Company as such value is
                  determined by the auditors retained by both Shareholders in
                  accordance with the principles of valuation (hereinafter
                  referred to as the "Principles of Valuation") set out in
                  Clause 12.2.2 below. If both Shareholders cannot agree on such
                  auditors then they shall each select an auditor not being an
                  auditor of the Company, or a Subsidiary or either Shareholder,
                  to determine at each Shareholder's cost and expense the fair
                  market value of the Company taking into account the
                  determination made by both original auditors.

         12.2.2   For the purposes of this Clause 12.2 the Principles of
                  Valuation shall be as follows:

                  (a)      valuing the net assets of the Company (including
                           goodwill) and all other intangible assets on an arm's
                           length basis as between a willing vendor and a
                           willing purchaser;

                  (b)      the Company shall continue the Business as a going
                           concern with its assets and profits being valued
                           accordingly;


<PAGE>   27

                  (c)      provisions and adjustments for bad and doubtful debts
                           and otherwise as the auditors may consider
                           appropriate but excluding any allowance or provision
                           for deferred taxation;

                  (d)      the application on a consistent basis in all other
                           respects of generally accepted accounting principles;

                  (e)      references to the Company as used in Sub-Clauses (a)
                           through (d) above shall mean the underlying value of
                           any unpaid principal amount of loans made by the
                           Shareholders to the Company and any remaining
                           interest thereon;

                  (f)      any Service Agreements and/or Alliance Agreements or
                           Alliance Terms and Conditions continuing for the
                           period specified in such agreement after the
                           termination of this Agreement and any license
                           arrangements detailed in this Agreement between the
                           Subsidiary, a Shareholder (or Affiliate) and the
                           Company including, for the avoidance of doubt, the
                           Abacus Licence.

                  (g)      the class C 5% preference shares shall have no value
                           in determining the purchase price.

         12.2.3   The provisions of Clauses 7, 8, 12.4, 14 and 15 will survive
                  the termination of this Agreement.

12.3     Dissolution of the Company

         In the event that this Agreement is terminated in accordance with
         Clause 12.1 above and a Shareholder has not exercised its acquisition
         rights pursuant to Clause 12.2, either Shareholder shall have the right
         to require the dissolution of the Company, in which event, the
         Shareholders shall procure and cause the dissolution of the Company
         and:

         (a)      any outstanding liabilities to third parties shall be
                  satisfied from the assets of the Company after payment of the
                  Final Loans;

         (b)      any surplus remaining such as, but not limited to, cash or
                  assets convertible to cash) shall be divided pro rata amongst
                  the Shareholders in accordance with their percentage interests
                  in the Company, provided that if a buyer acceptable to the
                  Shareholders agrees to purchase the Company at a price
                  agreeable to them, and such payment is due no later than one
                  hundred and eighty (180) days after the Shareholders have
                  agreed to discontinue the Business and dissolve the Company,
                  then the proceeds from such purchase shall be divided pro-rata
                  to their shareholding in the Company.

12.4     The Shareholders agree that in case of a liquidation or dissolution of
         the Company pursuant to this Clause 12 and/or Clause 4.4.2 the
         Shareholders shall not within the Territory start or engage in the
         Business or a Competitive Activity for a period of twenty four (24)
         months from the date of cessation or liquidation of the Company's and
         Subsidiaries activities and Business or use the proprietary products of
         the other Shareholder at any time. In the event of a breach by one
         Party of the provisions of this Clause 12.4, the non-breaching Party
         shall in addition to any other remedy available to it at law or in
         equity have the right to seek specific performance, injunctive relief
         and other equitable remedies in order to prevent a breach hereof. The
         breaching Party agrees that such relief is necessary to protect the
         rights of the non-breaching Party and agrees that the non-breaching
         Party need not post a bond in order to obtain any such relief.

13.      NOTICES

13.1     Any notice under this Agreement shall be in writing and signed by or on
         behalf of the Shareholders and may be served by leaving it or sending
         it by facsimile, prepaid recorded delivery or registered 



<PAGE>   28

         post to the address and for the attention of the relevant party set out
         below (or as otherwise notified from time to time hereunder). Any
         notice so served by facsimile or post shall be deemed to have been
         received:

         13.1.1   in the case of facsimile, the next Business Day;

         13.1.2   in the case of recorded delivery or registered post,
                  forty-eight (48) hours from the date of posting.

13.2     the addresses of the Shareholders for the purpose of this Agreement are
         as follows:

         (a)      For Claritas:
                  Peter Tordoir
                  Address for Claritas aforementioned
                  E-mail/telephone/facsimile

         (b)      For Abacus
                  Carlos E Sala
                  Address for Abacus aforementioned
                  E-mail/telephone/facsimile

14.      MISCELLANEOUS

14.1     Entire Agreement

         This Agreement (together with the Recital, the Appendices, the
         Schedules and the Associated Agreements) represents the entire
         agreement of the Shareholders.

14.2     Fees and expenses

         Each Shareholder shall bear all the expenses, costs and fees incurred
         by it in connection with the preparation and execution of this
         Agreement.

14.3     Governing Law

         This Agreement and the rights and obligations of the Shareholders shall
         be exclusively governed by and interpreted in accordance with the Laws
         and the Shareholders submit to the exclusive jurisdiction of the Dutch
         Courts unless otherwise specially provided for herein.

14.4     Amendment

         This Agreement may be amended at any time, in whole or in part, by the
         written agreement of the Shareholders.

14.5     Severability

         If any provision of this Agreement is found (by a court of competent
         jurisdiction) to be void or unenforceable, such provision shall be
         deemed to be deleted from this Agreement and the remaining provisions
         of this Agreement shall continue in full force and effect PROVIDED THAT
         the Shareholders shall, in such event, meet to negotiate in good faith
         and seek to agree a mutually 



<PAGE>   29

         satisfactory valid and enforceable provision to be substituted for the
         provision so found to be void or unenforceable.

14.6     Further Assurances

         The Shareholders shall do all further things and execute all further
         documents necessary to give full and complete effect to the provisions
         of this Agreement including, but not limited to, Shareholder
         Resolutions.

14.7     Announcements

         Neither Shareholder nor the Company, a Subsidiary or any Affiliate
         shall, without the prior written consent of the other Shareholder (such
         consent not to be unreasonably withheld or delayed) issue or make any
         public announcement or statement regarding this Agreement or any matter
         the subject of this Agreement, unless it is necessary for the
         Shareholder or such Affiliate to make such public announcement or
         statement in order to comply in the Territory or elsewhere with a
         statutory obligation, or with a competent government agency or other
         regulatory body, or a recognised stock exchange on which a Shareholder
         or such Affiliate has it shares listed or are on the unlisted
         securities market in which its shares are dealt in which event a copy
         of the same shall be furnished to the other shareholder as soon as
         practicable prior to publication.

15.      ARBITRATION

         Should any disagreement arise between the Shareholders under this
         Agreement which falls outside the scope of Clause 4. the Shareholders
         agree that the disputed matter shall be settled in accordance with the
         rules of the Netherlands Arbitration Institute ("NAI"), pursuant to the
         rules and regulations of the NAI. Each Shareholder to bear its own
         costs and expenses of such arbitration proceedings and the losing party
         to bear the costs of the arbitration panel. The Arbitral Tribunal shall
         be composed of three arbitrators. The place of arbitration shall be
         Amsterdam. The Arbitration procedure shall be conducted in the English
         language. If the Shareholders jointly submit an issue to be determined
         by the NAI, they shall share the costs of the arbitration panel.

IN WITNESS WHEREOF the parties hereto have executed this Agreement as of 
the             day of                1999.



SIGNED for and on behalf of         )
ABACUS DIRECT                       )
CORPORATION                         )
by:                                 )


SIGNED for and on behalf of         )
VNU BUSINESS                        )
INFORMATION EUROPE B.V.             )
by:                                 )


<PAGE>   30

                                   SCHEDULE 1

                                     PART 1

                            CLARITAS PROPRIETARY DATA



That proprietary data owned by the Affiliate of Claritas known as Claritas Group
Limited, such proprietary data being

The Lifestyle Universe as more specifically described in the Claritas Services
Agreement to include all updates and enhancements thereto .





                                     PART 2

                          The Transactional Database(s)

The formation of a transactional database from data supplied by End-Users
(together with the use of the Claritas Proprietary Products and Abacus
Proprietary Products) for a particular country or region within the Territory
specific to the mail order industry and retail industry which specifically
publishes mail order catalogues and applicable to a particular region or country
within the Territory enhanced by various demographic, lifestyle and promotional
responsive or purchase history data supplied and updated pursuant to the
Alliance Agreements and the Service Agreements.

The Transactional Database(s) defined above will be used to:

(i)      sell selected modelled names and addresses from a Transactional
         Database to End Users only for use in prospecting new clients for such
         End-Users, enhancing End-User in-house databases and purchased lists
         and for the provision of market tracking and analysis reports;

(ii)     optimise and / or enhance lists or datasets that the End User may have
         obtained from non Abacus sources for the purpose of gaining mailing
         efficiencies;

(iii)    derive segmentation datasets similar to the Claritas Proprietary Data
         or other proprietary products of Claritas such as "Prizm" (R)(TM) or
         "PSYCL(pound) (R)(TM) or Abacus US from a Transactional Database in
         order to compare and contrast groups of consumers by End Users or
         non-participating companies from market sectors other than the specific
         mail order and merchandise retail industries relevant to a region;

(iv)     simultaneously compile the Transactional Database(s) for the business
         to business sector for the purposes envisaged in paragraphs (i) and
         (ii) above.

The Transactional Database shall never constitute the Claritas Proprietary Data
or the Abacus Proprietary Data on its own. However, subject to the terms and
conditions of this Agreement and at the sole discretion of the Shareholders
Claritas (or its Affiliates) and Abacus (or its affiliates) may license Abacus
or Claritas as appropriate to license all or part of the Claritas Proprietary
Data or the Abacus Proprietary Data to potential licensed purchasers, on a basis
and at costs to be agreed between the Shareholders.


<PAGE>   31

                                   SCHEDULE 2

                                     PART 1

                              THE ABACUS TRADE MARK


<TABLE>
<CAPTION>
- ----------------------------------------------------------------------------------------------------------------
                       MARK        NUMBER            CLASS                         GOODS
- ----------------------------------------------------------------------------------------------------------------
<S>                                <C>               <C>        <C>
       ABACUS DIRECT               1536998             35       Business marketing Services relating to the
                                                                compilation, analysis and licensing of
                                                                consumer information, all included in Class
                                                                35.
- ----------------------------------------------------------------------------------------------------------------
</TABLE>


                                     PART 2

                                THE TRADE MARK(s)

               Application for a Community Mark for Abacus Direct



<PAGE>   1



                                                                   EXHIBIT 21.01


                                  SUBSIDIARIES


<TABLE>
<CAPTION>
     NAME OF SUBSIDIARY                               JURISDICTION
     ------------------                               ------------
<S>                                                  <C>
Abacus Direct International, Inc.                       Delaware
Abacus Direct Europe B.V.*                              Netherlands
</TABLE>

- -----------

* The Company holds a 50% ownership interest in this entity.


<PAGE>   1


                                                                   EXHIBIT 23.01


                       CONSENT OF INDEPENDENT ACCOUNTANTS


         We hereby consent to the incorporation by reference in the Registration
Statement on Form S-8 (No. 333-41043) of Abacus Direct Corporation of our report
dated March 1, 1999 appearing on page F-1 of this Annual Report on Form 10-K.


/s/ PRICEWATERHOUSECOOPERS LLP

PricewaterhouseCoopers LLP
Broomfield, Colorado
March 26, 1999






<TABLE> <S> <C>

<ARTICLE> 5
       
<S>                             <C>
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                          DEC-31-1998
<PERIOD-END>                               DEC-31-1998
<CASH>                                           1,294
<SECURITIES>                                    22,969
<RECEIVABLES>                                   12,998
<ALLOWANCES>                                       963
<INVENTORY>                                          0
<CURRENT-ASSETS>                                38,761
<PP&E>                                           9,094
<DEPRECIATION>                                   4,606
<TOTAL-ASSETS>                                  43,320
<CURRENT-LIABILITIES>                            6,403
<BONDS>                                              0
                                0
                                          0
<COMMON>                                            10
<OTHER-SE>                                      36,294
<TOTAL-LIABILITY-AND-EQUITY>                    43,320
<SALES>                                              0
<TOTAL-REVENUES>                                46,979
<CGS>                                            9,581
<TOTAL-COSTS>                                    9,581
<OTHER-EXPENSES>                                19,607
<LOSS-PROVISION>                                 2,494
<INTEREST-EXPENSE>                                  30
<INCOME-PRETAX>                                 18,492
<INCOME-TAX>                                     7,066
<INCOME-CONTINUING>                             17,791
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    11,426
<EPS-PRIMARY>                                     1.17
<EPS-DILUTED>                                     1.12
        

</TABLE>


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