GUITAR CENTER INC
8-K, 2000-11-09
RADIO, TV & CONSUMER ELECTRONICS STORES
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<PAGE>

                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549





                                    FORM 8-K




                                 CURRENT REPORT
                       Pursuant to Section 13 or 15(d) of
                       The Securities Exchange Act of 1934

                        Date of Report: November 9, 2000
                        (Date of earliest event reported)


                               GUITAR CENTER, INC.
             (exact name of registrant as specified in its charter)


          DELAWARE             COMMISSION FILE:          95-4600862
(State or other jurisdiction      000-22207            I.R.S. Employer
     of incorporation or                             Identification No.)
        organization)




                               5155 CLARETON DRIVE
                         AGOURA HILLS, CALIFORNIA 91301
          (Address of Principal executive offices, including zip code)



                                 (818) 735-8800
              (Registrant's telephone number, including area code)

================================================================================

<PAGE>


GENERAL NOTE:     All information provided in this Current Report on Form 8-K,
                  whether set forth under the caption of Item 9 or incorporated
                  therein from the exhibit filed herewith as Exhibit 99.1, is
                  intended to be "furnished" and not "filed" under the
                  Securities Exchange Act of 1934, as amended (the "Exchange
                  Act"), in accordance with the instructions for Form 8-K and
                  the applicable provisions of Regulation FD. Accordingly, the
                  reporting person, Guitar Center, Inc. (the "Company"), hereby
                  expressly intends that no contents of this Report will be
                  deemed filed for purposes of Section 18 of the Exchange Act or
                  otherwise subject to the liabilities of that section unless
                  subsequent to the date of this Report it incorporates the
                  contents of this Report into a filing under the Securities Act
                  of 1933, as amended, or the Exchange Act by an express
                  reference identifying this particular Report but not in any
                  event by a generalized incorporation by reference which does
                  not specifically identify this Report. As also provided for in
                  the instructions to Form 8-K, the Company expressly disclaims
                  any admission that the information furnished herein, or any
                  particular part of such information, is material.

ITEM 7.  FINANCIAL STATEMENTS, PRO FORMA FINANCIAL INFORMATION AND EXHIBITS

         (C)      EXHIBITS

                  99.1     Management Operating Model for 2001 as of November
                           9, 2000

ITEM 9.  REGULATION FD DISCLOSURE

MANAGEMENT DISCUSSION OF BUSINESS OUTLOOK FOR 2001

         On  November  9,  2000,  after the close of the  stock  market,
senior management  of the Company will discuss their outlook for
2001 in a teleconference with interested investors, research analysts and
members of the media. As previously announced by press release on November
2, 2000,  the call will be held at 2:00 p.m., Pacific Time,on November
9, 2000.  The public can access the teleconference by  dialing  (800)
633-8137 or visiting the Web cast link at www.streetfusion.com to
listen to the live broadcast on the day of the event. If you are unable to
participate on the conference  live, an "instant  replay" will be available
until midnight the 16th of November following the call's conclusion.
The public can access this service by dialing (800) 633-8284 or (858)
812-6440 internationally, and entering the passcode "16845390". It usually
takes one hour following the conference to set up the recording.

         The  principal  purpose  of  the  teleconference  will  be  to
provide management's  views as to its operating  plan for 2001. A summary of
the operating  plan which will be discussed on the teleconference  is
attached as Exhibit 99.1 and incorporated by reference herein.  The contents
of that exhibit and the comments  made by  management on the teleconference
constitute forward-looking

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<PAGE>

statements  and  were  and are  made in  express  reliance  on the  safe
harbor provisions contained in Section 21E of the Securities Exchange Act of
1934. Such statements include, without limitation, statements relating to
results presently deemed to be achievable  by management in 2001,  new stores
we expect to open in 2001,  trends in gross margin,  average order size and
comparative  stores sales performance,  growth in the Internet business,
investments to be made including with respect to fulfillment and logistics,
and other factors affecting growth in sales and earnings and the capital
requirements of certain projects planned for 2001.  Statements  regarding new
store openings are based largely on our current expectations  and are
necessarily  subject to associated  business risks related to, among other
things, the timely  construction,  staffing and merchandising of those stores
and other  matters,  some of which are outside of our control.  The catalog
and Internet  businesses were only recently  acquired by us and continue to
be subject to significant  fluctuations  due to the growth of both businesses
and the adaptation of new selling techniques, including third-party credit.
Sales and  earnings  trends are also  affected  by many  other  factors
including,  among others,  general economic  conditions and the effectiveness
of our promotion and merchandising  strategies.

         The statements furnished in this Report and on the teleconference
must be viewed in context and in light of the risks described above and under
the caption "Risk Factors" below. In light of these risks, there can be no
assurance that the forward-looking  statements furnished in this Report or on
the  teleconference  will in fact be  realized.  The  statements  made by our
management  and  furnished  in this Report and on the  teleconference  speak
as of the date of this Report only, and it should not be assumed that the
statements made herein remain accurate as of any future date. GUITAR CENTER
DOES NOT PRESENTLY  INTEND TO UPDATE THESE  STATEMENTS  AND UNDERTAKES NO
DUTY TO ANY PERSON TO EFFECT ANY SUCH UPDATE UNDER ANY CIRCUMSTANCES.

RISK FACTORS

         In  evaluating  the  information  furnished  in this  Report  or in the
teleconference,  investors  should also  carefully  consider the following  risk
factors.  There may be additional risks that we do not presently know of or that
we currently consider immaterial.  All of these risks could adversely affect our
business, results of operations, liquidity and financial position.

RISKS RELATED TO PROJECTED OPERATING AND FINANCIAL INFORMATION

         The projected operating and financial  information  furnished with this
Report or discussed on our teleconference  represents our management's estimates
as of the date of this  Report.  The  projections,  which  are  forward  looking
statements,  were prepared by our  management  and are qualified by, and subject
to,  the  assumptions  and the other  information  contained  in this  Report or
discussed on the  teleconference.  The projections were not prepared with a view
toward  compliance  with  published  guidelines of the  Securities  and Exchange
Commission,  the  American  Institute  of  Certified  Public  Accountants,   any
regulatory  or  professional  agency or body, or generally  accepted  accounting
principles. In addition, neither our independent public accountants nor any


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<PAGE>

other  independent  expert  or  outside  party  has  compiled  or  examined  the
projections  and,  accordingly,  no such person has expressed any opinion or any
other form of assurance with respect thereto. Without limiting the generality of
the immediately preceding sentence,  our outside auditors expressly disclaim any
association  with  the  information   furnished  with  this  Report  or  on  the
teleconference.

         The  projections  are based upon a number of assumptions  and
estimates that,  while  presented with  numerical  specificity  are
inherently  subject to significant business,  economic and competitive
uncertainties and contingencies, many of which are beyond our  control  and
are based upon  specific  assumptions with respect to future business
decisions,  some of which will change.  We have stated possible  outcomes as
high and low ranges which are intended to provide a sensitivity  analysis as
variables are changed but are not intended to represent that  actual  results
 could  not fall  outside  of the  suggested  ranges.  The principal  reason
that we  release  this  data is to  provide  a basis  for our management to
discuss our business  outlook with analysts and  investors.  We do not
endorse or otherwise accept any  responsibility  for any projections or
reports  published by any such persons.

         Projections  are  necessarily  speculative  in  nature,  and  it can
be expected that some or all of the assumptions underlying the projections
being furnished by us will not  materialize  or will vary  significantly
from  actual  results. Accordingly,  the  projections are only an estimate of
what management believes is realizable on the date of this Report. Actual
results will vary from the projections and the variations may be material.
Investors should also recognize that the  reliability of any forecasted
financial data diminishes the farther in the future  that the data is
projected.  IN LIGHT OF THE  FOREGOING, INVESTORS ARE URGED TO PUT THE
PROJECTIONS IN CONTEXT AND NOT TO PLACE UNDUE RELIANCE ON THEM.

         Any failure to  successfully  implement our  operating  strategy or
the occurrence of any of the events or circumstances  set forth in this
Report could result in the actual operating results being different than the
projections, and such differences may be adverse and material.

WE MAY BE UNABLE TO MEET OUR GROWTH STRATEGY.

         Our  retail  store  growth  strategy  includes  opening  new stores
and increasing  sales at  existing  locations.  We are pursuing an
aggressive expansion strategy by opening additional stores in new and
existing markets.  As of  September  30, 2000, we  operated  80  stores.  We
opened 13 stores in 1999 and 16 stores in 1998,  and plan to open 14 stores
in 2000 and  approximately  11 to 14 stores in 2001,  consisting  of 8 to 10
large  format  stores and 3 to 4 smaller format stores. Our expansion plan
depends on a number of factors, including:

         -        Identification of suitable retail sites;
         -        Negotiation of acceptable lease terms;
         -        Hiring, training and retention of skilled personnel;


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<PAGE>

         -        The successful implementation of our strategy to operate
                  smaller format stores in markets that cannot support our
                  standard large format unit;
         -        Sufficient management and financial resources to support the
                  new locations; and
         -        Vendor support

         We cannot assure you that we will achieve our store  expansion goals or
that our new stores will achieve sales or  profitability  levels  similar to our
existing stores. Our expansion  strategy includes  clustering stores in existing
markets.  This has in the past and may in the future  result in the  transfer of
sales to the new store  and a  reduction  in the  profitability  of an  existing
store.  In addition to the factors  noted  above,  expansion  to new markets may
present unique competitive and merchandising challenges, including:

         -    Significant start-up costs, including promotion and advertising;
         -    Construction, media, freight and other costs which are in
              excess of that historically experienced by us (which is the
              case, for example, in the Northeast particularly the New York
              Tri-State area);
         -    Management of stores in distant locations; and
         -    Warehousing future retail locations (we do not currently
              warehouse our new locations but may if a unique situation
              becomes available).

         Historically,  we have  achieved  significant  sales growth in existing
stores.   Our  quarterly   comparable   stores  sales  results  have  fluctuated
significantly  in the  past  and we do not  expect  comparable  store  sales  to
increase at historical rates. Our present expectation for 2001 is for comparable
store sales increases of 5% to 7% for the full year.  Comparable  store sales is
an  important   financial   measure  and  any  significant   variance  from  our
expectations could have a material effect on our results of operations.

         A variety  of  factors  affect  our  comparable  store  sales  results,
including:

         -        Competition;
         -        Economic conditions;
         -        Consumer and music trends;
         -        Changes in our merchandise mix;
         -        Product distribution;
         -        Transfer of sales to new locations (I.E., market clustering);
                  and
         -        Timing of our promotional events.

         We  also  believe  that  our  expansion  may  be   accelerated  by  the
acquisition of existing music product  retailers or other companies with
businesses complementary to our businesses.  In the ordinary course of our
business, we regularly consider, evaluate and enter into negotiations related to
potential acquisition  opportunities.  We may pay for these acquisitions in cash
or securities (including equity securities), or a combination of both. We cannot
assure that  attractive  acquisition  targets will be  available  at  reasonable
prices  or that we will be  successful  in any  such  transaction.  Acquisitions
involve a number of special risks, including:

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         -        Diversion of our management's attention;
         -        Integration of the acquired business with our business; and
         -        Unanticipated legal liabilities and other circumstances or
                  events.

WE DEPEND ON SUPPLIERS.

         We depend  significantly  on our suppliers for both our existing stores
and direct response unit as well as to meet our expansion  goals. We do not have
any long-term contracts with our suppliers, which we believe is customary in our
industry.  If we failed to maintain  our  relationships  with our key brand name
vendors,  we believe this could have a material  adverse effect on our business.
We believe we currently have adequate supply sources;  however, we cannot assure
sufficient  quantities or the  appropriate  mix of products will be available in
the  future to supply our  existing  stores and  expansion  plans.  This risk is
especially  prevalent in new markets where our vendors have existing  agreements
with  other  dealers  and  thereby  may be  unwilling  or  unable  to  meet  our
requirements.  Also,  there are  instances  in which a supplier is  unwilling to
provide product to the direct response  division even though they supply some or
all of the retail stores, or vice versa.

WE HAVE COMPETITORS.

         Our industry is fragmented and highly competitive. We compete with many
different types of retailers, including conventional retailers, as well as other
catalog and e-commerce retailers, who sell many or most of the items we sell. We
anticipate increased competition in our existing markets and planned new markets
as other large format music product  retailers  execute their  announced  growth
plans.  Additionally,  our  expansion  to  new  markets  will  be  inhibited  by
established  competitors  in  those  markets.  If our  competitors  adopt a new,
innovative  store format or retail selling  method,  or if a new competitor with
substantial  financial or other resources  enters the market place,  then we may
fail to achieve market position gains or may lose market share.

WE DEPEND ON KEY PERSONNEL.

         Our success  depends to a  significant  extent on the services of Larry
Thomas, our Chairman and Co-CEO, and Marty Albertson,  our President and Co-CEO,
as well as our ability to attract and retain  additional  key personnel with the
skills  necessary to manage our existing  business and growth plans. The loss of
one or more of these  individuals or other key personnel in the retail or direct
response division could have a material adverse effect on our business,  results
of operations, liquidity and financial position. In June 1996, we entered into a
five-year   employment   contract  with  both  Mr.  Thomas  and  Mr.  Albertson.
Additionally,  we carry key man  insurance  on the lives of Mr.  Thomas  and Mr.
Albertson  in the  amount  of  $5.0  million  and  $3.5  million,  respectively.
Historically,  we have promoted  employees from within our  organization to fill
senior operation, sales, and store management positions. In order to achieve our
growth  plans,  we will depend  upon


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<PAGE>

our ability to retain and promote existing personnel to senior management, and
we must attract and retain new personnel with the skills and expertise to manage
our business. Given our growth rate and high employment levels in the economy,
attracting and retaining the necessary skilled personnel in our retail and
direct response divisions is expected to continue to be a significant management
challenge. If we cannot hire, retain, and promote qualified personnel, our
business, results of operations, financial condition and prospects could be
adversely affected.

MEETING OUR FINANCIAL  OBJECTIVES FOR 2001 WILL DEPEND NOT ONLY ON THE CONTINUED
SUCCESSFUL  OPERATION OF OUR RETAIL  BUSINESS BUT ALSO ON CONTINUED RAPID GROWTH
IN REVENUES  AND  OPERATING  INCOME AT OUR  RECENTLY  ACQUIRED  DIRECT  RESPONSE
DIVISION.

         Historically  we  have  operated  only  retail  stores  and we  have no
experience  in  the  catalog  or  Internet  businesses.  Our  plan  contemplates
continued significant  improvement in the catalog and Internet businesses due to
growth in the  market,  increased  acceptance  of the  Internet  for  electronic
commerce,  the availability of adequate capital to pursue business opportunities
available to our direct  response  unit,  completion of integration of the units
without the incurrence of unexpected costs, and the application of merchandising
strategies  historically executed by Guitar Center including third party credit.
These may not be correct assumptions.

ECONOMIC CONDITIONS COULD ADVERSELY IMPACT INDUSTRY RESULTS.

         Our business is sensitive to consumer spending  patterns,  which can be
affected by prevailing economic conditions. A downturn in economic conditions in
one or more of our markets could have a material  adverse  effect on our results
of operations,  financial condition, business and prospects. Although we are not
as  affected  by  lower  consumer  spending  as most  other  retailers,  we have
experienced some impact during the third quarter of 2000. We plan to continue to
address current economic conditions through promotional activities in our retail
stores,  catalog and at  musiciansfriend.com.  The level of promotional activity
affects retail selling  prices (gross  margin) and  advertising  and other media
costs (selling, general and administrative expenses).

WE MUST MANAGE  EFFICIENTLY  THE  EXPANSION  OF OUR WEBSITE AND THE SYSTEMS THAT
PROCESS ORDERS IN OUR DIRECT RESPONSE BUSINESS.

         Our direct response  business,  particularly  our e-commerce  business,
will  require  significant  investments  to  respond to  anticipated  growth and
competitive  pressures.  If we fail to rapidly  upgrade  our website in order to
accommodate increased traffic, we may lose customers, which would reduce our net
sales.  Furthermore,  if we fail to rapidly  expand  the  computer  systems  and
fulfillment  infrastructure  that we use to process and ship customer orders and
process payments, we may not be able to successfully distribute customer orders.
As a result, we could lose customers and our net sales could be reduced.  We may
experience difficulty in improving and maintaining such systems if our employees
or contractors that develop or maintain our computer systems become


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unavailable to us. We have experienced periodic systems interruptions, which we
believe will continue to occur, while enhancing and expanding these computer
systems.

WE INTEND TO  IMPLEMENT A NEW  DISTRIBUTION  CENTER FOR THE RETAIL  STORES WHICH
PRESENTS OPERATIONAL RISKS AND WILL REQUIRE A SIGNIFICANT INVESTMENT.

         We intend  during  2001 to build a  distribution  center for our retail
store operations with a view towards the facility commencing  operation in early
2002.  This  change  in  logistic  supply  for our  retail  stores  presents  an
opportunity to improve our financial  performance,  but will require significant
upfront costs and presents operational risks as we change some of our historical
operating techniques.

NET SALES OF OUR  E-COMMERCE  BUSINESS  COULD  DECREASE  IF OUR ONLINE  SECURITY
MEASURES FAIL.

         Our  relationships  with  our  e-commerce  customers  may be  adversely
affected  if  the  security  measures  that  we use to  protect  their  personal
information,  such as credit card numbers, are ineffective.  If, as a result, we
lose many  customers,  our net sales could  decrease.  We rely on  security  and
authentication  technology  that  we  license  from  third  parties.  With  this
technology, we perform real-time credit card authorization and verification with
our bank. We cannot  predict  whether  events or  developments  will result in a
compromise or breach of the  technology we use to protect a customer's  personal
information.  Furthermore,  our servers may be vulnerable  to computer  viruses,
physical or electronic break-ins and similar disruptions.  We may need to expend
significant additional capital and other resources to protect against a security
breach or to alleviate problems caused by any breaches. We cannot assure that we
can prevent all security breaches.

IF WE DO NOT RESPOND TO RAPID TECHNOLOGICAL  CHANGES,  OUR SERVICES COULD BECOME
OBSOLETE AND WE COULD LOSE CUSTOMERS.

         If we face material  delays in introducing  new services,  products and
enhancements,  our  e-commerce  customers may forego the use of our services and
use those of our competitors. To remain competitive, we must continue to enhance
and improve the functionality and features of our online store. The Internet and
the online commerce industry are rapidly changing.  If competitors introduce new
products and services  embodying new technologies,  or if new industry standards
and  practices  emerge,  our existing  website and  proprietary  technology  and
systems  may become  obsolete.  To develop  our  website  and other  proprietary
technology  entails  significant  technical and business  risks.  We may use new
technologies  ineffectively or we may fail to adapt our website, our transaction
processing  systems and our computer  network to meet customer  requirements  or
emerging industry standards.  In addition,  the success of e-commerce may result
in greater  efficiency  and lower prices,  which could have an adverse effect on
selling  prices and  margins in our retail  store  business  and in our  catalog
business and generally constrain profitability in the specialty retail business.

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<PAGE>


WE MAY NEED TO CHANGE THE MANNER IN WHICH WE CONDUCT OUR BUSINESS IF  GOVERNMENT
REGULATION INCREASES.

         The adoption or  modification  of laws or  regulations  relating to the
Internet  could  adversely  affect the manner in which we currently  conduct our
e-commerce business.  In addition,  the growth and development of the market for
online commerce may lead to more stringent consumer protection laws, both in the
United  States and abroad,  that may impose  additional  burdens on us. Laws and
regulations  directly applicable to communications or commerce over the Internet
are becoming more prevalent.  The law of the Internet,  however, remains largely
unsettled,  even in areas where there has been some legislative  action.  It may
take years to determine  whether and how existing  laws such as those  governing
intellectual property, consumer privacy, taxation of e-commerce transactions and
the like are interpreted and enforced.

WE HAVE A LIMITED  HISTORY OF TRADING ON THE NASDAQ NATIONAL  MARKET;  OUR STOCK
PRICE COULD BE VOLATILE.

         We began trading on the Nasdaq  National  Market on March 14, 1997. The
market  price of our  shares of common  stock has been  subject  to  significant
fluctuations in response to our operating  results and other factors,  including
announcements by our competitors, and those fluctuations will likely continue in
the  future.  In  addition,  the stock  market in recent  years has  experienced
significant  price and volume  fluctuations  that often have been  unrelated  or
disproportionate  to the operating  performance of particular  companies.  These
fluctuations,  as well as a shortfall  in sales or  earnings  compared to public
market  analysts'   expectations,   changes  in  analysts'   recommendations  or
projections,  and general economic and market  conditions,  may adversely affect
the market price of our common stock.

                                  --------------

         The statements  made by our management and furnished in this Report
and on the  teleconference  speak as of the date of this Report only, and it
should not be assumed that the statements  made herein remain  accurate as of
any  future  date.  GUITAR  CENTER  DOES NOT  PRESENTLY  INTEND TO UPDATE
THESE STATEMENTS  AND UNDERTAKES NO DUTY TO ANY PERSON TO EFFECT ANY SUCH
UPDATE UNDER ANY CIRCUMSTANCES.  Accordingly, investors are urged not to
place undue reliance on the forward-looking data furnished in this Report or
on the teleconference.

                                  * * * * * * *




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<PAGE>




                                   SIGNATURES



         Pursuant to the  requirements  of the Securities  Exchange Act of 1934,
the  Registrant  has duly  caused  this report to be signed on its behalf by the
undersigned hereunto duly authorized,


                                   GUITAR CENTER, INC.



Date:  November 9, 2000            By    /S/  BRUCE ROSS
                                         -------------------------------------
                                         NAME:      Bruce Ross
                                         TITLE:     Executive Vice President and
                                                    Chief Financial Officer




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                                  EXHIBIT INDEX

<TABLE>
<CAPTION>
                                                                    SEQUENTIALLY
EXHIBIT                                                             NUMBERED
  NO.                DESCRIPTION                                      PAGE
-------              -----------                                    ------------
<S>                  <C>                                            <C>
99.1                 Management Operating Model for
                     2001 as of November 9, 2000
</TABLE>




                                    * * * * *


                                       II-1


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