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SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 or 15(d) of the
Securities Exchange Act of 1934
Date of Report (Date of earliest event reported): June 28, 1999
JCC HOLDING COMPANY
(Exact Name of Registrant as Specified in Charter)
DELAWARE 1-12095 62-1650470
(State or Other Jurisdiction (Commission File Number) (IRS Employer
of Incorporation) Identification No.)
512 SOUTH PETERS STREET
NEW ORLEANS, LOUISIANA 70130
(Address of Principal Executive Offices and Zip Code)
(504) 533-6000
(Registrant's telephone number, including area code)
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ITEM 5. OTHER EVENTS.
Attached hereto as Exhibit 99.1 is a description of the slides
presented by Frederick W. Burford, the Registrant's President and Chief
Executive Officer, at the Jefferies & Company, Inc. High Yield Gaming
Conference in Atlantic City, New Jersey on June 28, 1999.
ITEM 7. FINANCIAL STATEMENTS, PRO FORMA FINANCIAL INFORMATION, AND EXHIBITS.
(c) Exhibits.
The following exhibits are filed herewith:
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Exhibit No. Description
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99.1 Slide Presentation from June 28, 1999 Jefferies &
Company, Inc. High Yield Gaming Conference
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SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934,
the Registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.
JCC HOLDING COMPANY
(REGISTRANT)
/s/ L. Camille Fowler
-------------------------------------------------
L. Camille Fowler
Vice President - Finance, Secretary and Treasurer
Date: July 1, 1999
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INDEX TO EXHIBITS
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Exhibit
Number Exhibit Description
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99.1 Slide Presentation from June 28, 1999 Jefferies & Company,
Inc. High Yield Gaming Conference
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SLIDE NUMBER SLIDE DESCRIPTION
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1 JCC Holding Company Logo
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2 Text reading: JCC Holding
- New Orleans Based Publicly Traded Company
-- 52% Traded on the AMEX
-- 43% Owned by HET
-- Remainder Owned by Numerous Previous Investors of HJC
- Casino Owner and Developer
- Has Lease/License to Operate the Casino
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3 Graphic with text reading: Fundamentals of JCC Holding
Company, Market Strength, Location, Physical Plant,
Management Team, Harrah's Brand and Integrated
Experience.
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4 Graphic with text reading: Fundamental #1 Market Strength
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5 Text reading: New Orleans is a Winner
- 11 Million Visitors
- $3.9 Billion in Travel Expenditures
- Ranked #2 U.S. City to Visit by Conde Nast
- Ranked #2 Entertainment City in America
- Recently Surpassed San Francisco as "America's Most Exciting City"
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6 Text reading: New Orleans Information
- Of 11 Million Visitors
-- 90% visit French Quarter
-- 90% go to Riverfront
-- 54% go to Riverwalk
-- 34% go to Aquarium
- Convention Center is 1.1 Million Square Feet, One of Largest in the Country
- Convention Bookings Increase 37% in 1998 vs. 1997
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7 Text reading: Regional Gaming Market
Mississippi Gulf Coast
April 1998 $64.3 Million
April 1999 $92.2 Million
+43.4 Increase
YTD 1998 $276.4 Million
YTD 1999 $332.5 Million
+20.27 Increase
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8 Text reading: Gamer Profile
- 70% of Visitors to New Orleans Have Gamed Within the Last 2 Years
- 62% of Locals Gamed Within the Last 12 Months
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9 Graphic with text reading: Fundamental #2 Location
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10 Map of New Orleans with (1) stars showing the location of
the French Quarter, the Riverwalk, the Aquarium of the
Americas, the Riverwalk Mall and the Ernest N. Morial
Convention Center and (2) the Harrah's logo showing the
location of the construction site of the Casino
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11 Text and graphic map of New Orleans reading: Surrounded
by 17,195 Hotel Rooms and 20% of those downtown hotel
rooms are contiguous to Harrah's
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12 Graphic with text reading: Fundamental #3 Physical Plant
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13 Drawing of the future complete Canal Street entrance to the Casino
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14 Photograph of a crane installing Harrah's signage at the Casino
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15 Text reading: Construction Update
- Construction is on Schedule for Opening October 28th
- 2nd Floor Development
-- 1500 Seat Theater for "Headliner" Entertainment
-- 300-400 Seat Cabaret
-- Lounges/Nightclubs
-- Many Options - 130,000 Square Feet
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16 Photograph of Canal Street entrance to the Casino showing current status of
construction
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17 Photograph of aerial view of Canal Street entrance to the Casino showing current
status of construction
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18 Diagram of floor plan of the Casino showing the Casino's five courts: The Jazz Court,
The Smuggler's Court, The Mardi Gras Court, The Court of the Mansion and The Court of
Good Fortune
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19 Photograph of Porte Cochere entrance to the Casino showing current status of
construction
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20 Drawing of the future complete Porte Cochere entrance to the Casino
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21 Diagram of floor plan of the Casino highlighting The Jazz Court
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22 Photograph of interior of The Jazz Court showing current status of construction
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23 Photograph of the interior of The Jazz Court showing
current status of construction and highlighting the 44
foot replica of an oak tree located in The Jazz Court
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24 Photograph of architect's model of the future complete Jazz Court
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25 Photograph of architect's model of the future complete Jazz Court
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26 Diagram of floor plan of the Casino highlighting The Smuggler's Court
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27 Photograph of the interior of The Smuggler's Court showing current status of
construction and highlighting the replica of a pirate ship located in The Smuggler's
Court
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28 Drawing of the future complete pirate ship located in The Smuggler's Court
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29 Diagram of floor plan of the Casino highlighting The Mardi Gras Court
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30 Photograph of the interior of The Mardi Gras Court showing current
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status of construction
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31 Photograph of the Mardi Gras float to be installed in The Mardi Gras Court
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32 Drawing of the future complete interior of The Mardi Gras Court
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33 Diagram of floor plan of the Casino highlighting The Court of the Mansion
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34 Photograph of the interior of The Court of the Mansion showing current status of
construction
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35 Drawing of the future complete interior of The Court of the Mansion
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36 Diagram of floor plan of the Casino highlighting The Court of Good Fortune
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37 Photograph of the interior of The Court of Good Fortune showing current status of
construction
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38 Drawing of the future complete interior of The Court of Good Fortune
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39 Photograph of the parking garage
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40 Photograph of the entrance to the tunnel connecting the Casino to the parking garage
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41 Graphic with text reading: Fundamental #4 Management Team
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42 Text reading: Harrah's New Orleans Management Company
- Wholly Owned Subsidiary of HET
-- Manages Daily Operations of Casino
-- Hiring/Oversight of 2500 JCC Employees
-- Marketing/Advertising
-- Linkage to Harrah's Brand Capabilities
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43 Graphic with text reading: Fundamental #5 Harrah's Brand
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44 Graphic of map of the United States with stars showing the location of each Harrah's
casino, Rio casino and Showboat casino
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45 Graphic of map of the United States showing the ten metropolitan areas that supply
the greatest number of visitors to New Orleans, ranked in the following order
(beginning with the city supplying the greatest number of visitors): New York,
Dallas, Houston, Los Angeles, Washington, D.C., Atlanta, Philadelphia, Chicago,
Cleveland and Memphis.
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46 Text reading: Total Gold Database
- Harrah's has developed a variety of programs to build loyalty and customer
relationships
TOTAL GOLD Tiered Card Program
Rated #1 Player Card in Las Vegas and Atlantic City
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47 Graphic with text reading: Fundamental #6 The Integrated Experience
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48 - Text reading: The Integrated Experience
- Graphic of small and large stars with the following text under the large
stars: Casino, Second Floor, New Orleans, CP3 and Fulton Street
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49 JCC Holding Company Logo
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