NU SKIN ASIA PACIFIC INC
S-1/A, 1996-11-19
DRUGS, PROPRIETARIES & DRUGGISTS' SUNDRIES
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<PAGE>
 
   
AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON NOVEMBER 19, 1996     
                                                     REGISTRATION NO. 333-12073
- -------------------------------------------------------------------------------
- -------------------------------------------------------------------------------
                      SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, D.C. 20549
                                ---------------
                                
                             AMENDMENT NO. 4     
                                      TO
                                   FORM S-1
                            REGISTRATION STATEMENT
                                     UNDER
                          THE SECURITIES ACT OF 1933
                                ---------------
                          NU SKIN ASIA PACIFIC, INC.
            (EXACT NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)
                                ---------------
           DELAWARE                  5122                 87-0565309
  (STATE OF JURISDICTION OF                            (I.R.S. EMPLOYER
                         (PRIMARY STANDARD INDUSTRIAL
       INCORPORATION OR   CLASSIFICATION CODE NUMBER) IDENTIFICATION NO.)
        ORGANIZATION)
                             75 WEST CENTER STREET
                               PROVO, UTAH 84601
                                (801) 345-6100
  (ADDRESS, INCLUDING ZIP CODE, AND TELEPHONE NUMBER, INCLUDING AREA CODE, OF
                   REGISTRANT'S PRINCIPAL EXECUTIVE OFFICES)
                           STEVEN J. LUND, PRESIDENT
                          NU SKIN ASIA PACIFIC, INC.
                             75 WEST CENTER STREET
                               PROVO, UTAH 84601
                                (801) 345-6100
 (NAME, AND ADDRESS, INCLUDING ZIP CODE, AND TELEPHONE NUMBER, INCLUDING AREA
                          CODE, OF AGENT FOR SERVICE)
                                ---------------
                                  COPIES TO:
      NOLAN S. TAYLOR, ESQ.                   WILLIAM H. HINMAN, JR., ESQ.
 LEBOEUF, LAMB, GREENE & MACRAE,                  SHEARMAN & STERLING
              L.L.P.                       555 CALIFORNIA STREET, SUITE 2000
       1000 KEARNS BUILDING                     SAN FRANCISCO, CA 94104
      136 SOUTH MAIN STREET                    TELEPHONE: (415) 616-1100
 SALT LAKE CITY, UTAH 84101-1685
    TELEPHONE: (801) 320-6700
 
                                ---------------
  APPROXIMATE DATE OF COMMENCEMENT OF PROPOSED SALE TO THE PUBLIC: As soon as
practicable after the effective date of this Registration Statement.
                                ---------------
  If the only securities being registered on this Form are being offered
pursuant to dividend or interest reinvestment plans, please check the
following box. [_]
  If any of the securities being registered on this Form are to be offered on
a delayed or continuous basis pursuant to Rule 415 under the Securities Act of
1933, other than securities offered only in connection with dividend or
interest reinvestment plans, check the following box. [X]
  If this Form is filed to register additional securities for an offering
pursuant to Rule 462(b) under the Securities Act, please check the following
box and list the Securities Act registration statement number of the earlier
effective registration statement for the same offering. [_]
  If this Form is a post-effective amendment filed pursuant to Rule 462(c)
under the Securities Act, check the following box and list the Securities Act
registration statement number of the earlier effective registration statement
for the same offering. [_]
  If delivery of the prospectus is expected to be made pursuant to Rule 434,
please check the following box. [_]
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- -------------------------------------------------------------------------------
<TABLE>   
<CAPTION>
                                                        PROPOSED MAXIMUM
 TITLE OF EACH CLASS OF                PROPOSED MAXIMUM    AGGREGATE
    SECURITIES TO BE      AMOUNT TO BE  OFFERING PRICE      OFFERING        AMOUNT OF
       REGISTERED          REGISTERED     PER SHARE         PRICE(1)     REGISTRATION FEE
- -----------------------------------------------------------------------------------------
<S>                       <C>          <C>              <C>              <C>
Class A Common Stock,
 .001 par value(2)(3)..    10,099,000       $22.00        $222,178,000   previously paid
- -----------------------------------------------------------------------------------------
Class A Common
 Stock(3)(4)...........     1,725,000       $22.00        $ 37,950,000      $1,753.80
- -----------------------------------------------------------------------------------------
Options to purchase
 Class A Common Stock..     2,000,000         --               --               --
- -----------------------------------------------------------------------------------------
Class A Common Stock
 underlying
 Options(5)............     2,000,000       $5.50         $ 11,000,000   previously paid
- -----------------------------------------------------------------------------------------
Total..................                       --                            $1,753.80
</TABLE>    
- -------------------------------------------------------------------------------
- -------------------------------------------------------------------------------
   
(1) Estimated pursuant to Rule 457(a) under the Securities Act of 1933 solely
    for the purposes of calculating the amount of registration fee.     
   
(2) Includes 4,100,000 shares being offered by certain stockholders of the
    Company. Also includes 884,317 shares and 255,683 shares which the U.S.
    Underwriters and the International Underwriters, respectively, have the
    option to purchase from certain stockholders of the Company to cover over-
    allotments, if any. Filing fees of $64,403.10 and $12,210.00 have been
    previously paid in connection with the 8,489,500 shares included in this
    Registration Statement as filed on September 16, 1996 and the 1,609,500
    shares included in this Registration Statement as filed on September 30,
    1996, respectively.     
   
(3) The amount of shares registered also includes any shares initially offered
    or sold outside the United States that are thereafter sold or resold in
    the United States. Offers and sales of shares outside the United States
    are being made pursuant to the exemption afforded by Rule 901 of
    Regulation 5 and this Registration Statement shall not be deemed effective
    with respect to such offers and sales.     
   
(4) Includes 174,025 shares and 50,975 shares which the U.S. Underwriters and
    the International Underwriters, respectively, have the option to purchase
    from certain stockholders of the Company, and 1,500,000 shares being
    offered by certain stockholders of the Company. The filing fee of $11,500
    relating to these shares has been partially offset by previous fees paid
    to the Commission based on a calculation using one twenty-ninth of one
    percent.     
   
(5) Pursuant to Rule 416, includes such indeterminate number of additional
    securities as may be required for issuance on exercise of the options as a
    result of any adjustment in the number of securities issuable upon such
    exercise by reason of the anti-dilusion provisions of the options. A
    filing fee of $3,793.10 has been previously paid in connection with the
    2,000 shares of Class A Common Stock underlying options included in this
    Registration Statement as filed on September 30, 1996.     
 
  THE REGISTRANT HEREBY AMENDS THIS REGISTRATION STATEMENT ON SUCH DATE OR
DATES AS MAY BE NECESSARY TO DELAY ITS EFFECTIVE DATE UNTIL THE REGISTRANT
SHALL FILE A FURTHER AMENDMENT WHICH SPECIFICALLY STATES THAT THIS
REGISTRATION STATEMENT SHALL THEREAFTER BECOME EFFECTIVE IN ACCORDANCE WITH
SECTION 8(a) OF THE SECURITIES ACT OF 1933 OR UNTIL THE REGISTRATION STATEMENT
SHALL BECOME EFFECTIVE ON SUCH DATE AS THE COMMISSION, ACTING PURSUANT TO SAID
SECTION 8(a), MAY DETERMINE.
 
- -------------------------------------------------------------------------------
- -------------------------------------------------------------------------------
<PAGE>
 
++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
+INFORMATION CONTAINED HEREIN IS SUBJECT TO COMPLETION OR AMENDMENT. A         +
+REGISTRATION STATEMENT RELATING TO THESE SECURITIES HAS BEEN FILED WITH THE   +
+SECURITIES AND EXCHANGE COMMISSION. THESE SECURITIES MAY NOT BE SOLD NOR MAY  +
+OFFERS TO BUY BE ACCEPTED PRIOR TO THE TIME THE REGISTRATION STATEMENT        +
+BECOMES EFFECTIVE. THIS PROSPECTUS SHALL NOT CONSTITUTE AN OFFER TO SELL OR   +
+THE SOLICITATION OF AN OFFER TO BUY NOR SHALL THERE BE ANY SALE OF THESE      +
+SECURITIES IN ANY STATE IN WHICH SUCH OFFER, SOLICITATION OR SALE WOULD BE    +
+UNLAWFUL PRIOR TO REGISTRATION OR QUALIFICATION UNDER THE SECURITIES LAWS OF  +
+ANY SUCH STATE.                                                               +
++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
 
                             SUBJECT TO COMPLETION
                 
              PRELIMINARY PROSPECTUS DATED NOVEMBER 19, 1996     
 
PROSPECTUS
                                
                             9,100,000 SHARES     
                                     [LOGO]
 
                              CLASS A COMMON STOCK
 
                                 -------------
   
  Of the 9,100,000 shares of Class A Common Stock, par value $.001 per share
(the "Class A Common Stock"), of Nu Skin Asia Pacific, Inc., a Delaware
corporation (the "Company"), offered hereby, 4,750,000 shares are being offered
by the Company and 4,350,000 shares are being offered by certain stockholders
of the Company (the "Selling Stockholders"). See "Principal and Selling
Stockholders." Of the 9,100,000 shares of Class A Common Stock being offered
hereby, 5,760,000 shares are being offered initially in the United States and
Canada by the U.S. Underwriters (the "U.S. Offering"), 1,670,000 shares are
being offered initially in a concurrent offering in Japan by the Japanese
Underwriters (the "Japanese Offering"), and 1,670,000 shares are being offered
initially in a concurrent offering outside the United States, Canada and Japan
by the International Managers (the "International Offering," together with the
U.S. Offering and the Japanese Offering, the "Offerings"). See "Underwriting."
       
  Each share of Class A Common Stock entitles its holder to one vote, and each
share of Class B Common Stock (the "Class B Common Stock," together with the
Class A Common Stock, the "Common Stock") of the Company entitles its holder to
ten votes. All of the shares of Class B Common Stock are held by the
stockholders of the Company prior to consummation of the Reorganization (the
"Existing Stockholders"). After consummation of the Offerings, the Existing
Stockholders will beneficially own shares of Common Stock having approximately
98.6% of the combined voting power of the outstanding shares of Common Stock
(approximately 98.4% if the underwriters' over-allotment options are exercised
in full).     
   
  Prior to the Offerings, there has been no public market for the Class A
Common Stock. It is currently estimated that the initial public offering price
will be between $20 and $22 per share. See "Underwriting" for information
relating to the factors to be considered in determining the initial public
offering price. Approximately $15,000,000 of the net proceeds to the Company
from the Offerings will be used to repay a portion of the S Distribution Notes
(as defined herein) issued to the Existing Stockholders in connection with the
Reorganization (as defined herein). See "Use of Proceeds" and "The
Reorganization and S Corporation Distribution." The U.S. Underwriters and the
International Underwriters have reserved up to 910,000 shares for sale (at the
initial public offering price) to certain of the Company's distributors and
employees.     
 
  The Class A Common Stock has been approved for listing on the New York Stock
Exchange under the symbol "NUS," subject to official notice of issuance.
 
  SEE "RISK FACTORS," BEGINNING ON PAGE 10, FOR A DISCUSSION OF CERTAIN FACTORS
WHICH SHOULD BE CONSIDERED BY PROSPECTIVE PURCHASERS OF THE SECURITIES OFFERED
HEREBY.
 
                                 -------------
 
THESE SECURITIES  HAVE NOT BEEN APPROVED  OR DISAPPROVED BY THE  SECURITIES AND
 EXCHANGE  COMMISSION  OR  ANY  STATE   SECURITIES  COMMISSION,  NOR  HAS  THE
  SECURITIES AND  EXCHANGE  COMMISSION  OR  ANY  STATE  SECURITIES  COMMISSION
  PASSED   UPON  THE   ACCURACY   OR  ADEQUACY   OF   THIS  PROSPECTUS.   ANY
   REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.
 
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
<TABLE>
<CAPTION>
                          PRICE TO UNDERWRITING PROCEEDS TO     PROCEEDS TO
                           PUBLIC  DISCOUNT(1)  COMPANY(2)  SELLING STOCKHOLDERS
- --------------------------------------------------------------------------------
<S>                       <C>      <C>          <C>         <C>
Per Share................    $          $           $          $
- --------------------------------------------------------------------------------
Total(3).................   $          $           $          $
</TABLE>
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
(1) The Company and the Selling Stockholders have agreed to indemnify the U.S.
    Underwriters, the Japanese Underwriters and the International Managers
    against certain liabilities, including liabilities under the Securities Act
    1933, as amended. See "Underwriting."
   
(2) Before deducting expenses payable by the Company estimated to be
    $3,000,000.     
   
(3) The Selling Stockholders have granted the U.S. Underwriters and the
    International Managers options, exercisable within 30 days after the date
    hereof, to purchase up to 1,058,342 and 306,658 additional shares of Class
    A Common Stock, respectively, solely to cover over-allotments, if any. If
    such options are exercised in full, the total Price to Public, Underwriting
    Discount, Proceeds to Company and Proceeds to Selling Stockholders will be
    $  , $   , $    and $   , respectively. See "Underwriting."     
 
                                 -------------
 
  The shares of Class A Common Stock offered hereby are offered by the
Underwriters, subject to prior sale, when, as and if issued to and accepted by
them, subject to approval of certain legal matters by counsel for the
Underwriters and certain other conditions. The Underwriters reserve the right
to withdraw, cancel or modify such offer and to reject orders in whole or in
part. It is expected that delivery of certificates for the shares of Class A
Common Stock will be made in New York, New York on or about    , 1996.
 
                                 -------------
 
MERRILL LYNCH & CO.                                        MORGAN STANLEY & CO.
                                                               INCORPORATED

 DEAN WITTER REYNOLDS INC.             NOMURA SECURITIES INTERNATIONAL, INC.
 
                                 -------------
 
                   The date of this Prospectus is    , 1996.
<PAGE>
 
 
 
     [COMPANY LOGO AND THE WORDS "SCIENCE," "NATURE" AND "BEST OF SCIENCE &
                                   NATURE."]
 
 
 
 
  IN CONNECTION WITH THE OFFERINGS BY THE UNDERWRITERS, THE UNDERWRITERS MAY
OVER-ALLOT OR EFFECT TRANSACTIONS WHICH STABILIZE OR MAINTAIN THE MARKET PRICE
OF THE CLASS A COMMON STOCK AT LEVELS ABOVE THAT WHICH MIGHT OTHERWISE PREVAIL
IN THE OPEN MARKET. SUCH TRANSACTIONS MAY BE EFFECTED ON THE NEW YORK STOCK
EXCHANGE OR OTHERWISE. SUCH STABILIZING, IF COMMENCED, MAY BE DISCONTINUED AT
ANY TIME.
<PAGE>
 
          [PICTURE OF NU SKIN PERSONAL CARE AND NUTRITIONAL PRODUCTS.]
 
<PAGE>
 
   [PICTURE OF NU SKIN PERSONAL CARE AND NUTRITIONAL PRODUCTS CONTINUED FROM
                                PREVIOUS PAGE.]
 
<PAGE>
 
                               PROSPECTUS SUMMARY
 
  The following summary is qualified in its entirety by, and should be read in
conjunction with, the more detailed information and the financial statements
and notes thereto appearing elsewhere in this Prospectus. Unless otherwise
noted, all information in this Prospectus assumes no exercise of the
Underwriters' over-allotment options and gives effect to the Reorganization (as
defined herein). As used herein, "Nu Skin Asia Pacific" or the "Company" means
Nu Skin Asia Pacific, Inc., including the Subsidiaries, giving effect to the
Reorganization. The "Subsidiaries" means Nu Skin Hong Kong, Inc. ("Nu Skin Hong
Kong"), Nu Skin Japan Company, Limited ("Nu Skin Japan"), Nu Skin Korea, Inc.
("Nu Skin Korea"), and Nu Skin Taiwan, Inc. ("Nu Skin Taiwan"), collectively,
and excludes Nu Skin Personal Care (Thailand) Limited ("Nu Skin Thailand"),
which has been formed, but has not commenced operations.
See "The Reorganization and S Corporation Distribution." Until September 30,
1994, the Company's fiscal year ended on September 30 of each year. As of
October 1, 1994, the Company changed its fiscal year end to December 31 of each
year, beginning with the fiscal year ended December 31, 1995.
 
                                  THE COMPANY
 
  Nu Skin Asia Pacific is a rapidly growing network marketing company involved
in the distribution and sale of premium quality, innovative personal care and
nutritional products. The Company is the exclusive distribution vehicle for Nu
Skin International, Inc. ("Nu Skin International" or "NSI") in the countries of
Japan, Taiwan, Hong Kong (including Macau) and South Korea, where the Company
currently has operations, and in Thailand, Indonesia, Malaysia, the
Philippines, the People's Republic of China ("PRC"), Singapore and Vietnam,
where operations have not commenced.
 
  The Company believes it is one of the fastest growing network marketing
companies in Asia. Revenue increased 95.2% to $471.3 million for the nine
months ended September 30, 1996 from $241.4 million for the same period in
1995. Net income increased 117.7% to $60.3 million for the nine months ended
September 30, 1996 from $27.7 million for the same period in 1995. Revenue
increased 35.6% to $358.6 million for the year ended December 31, 1995 from
$264.4 million in 1994. Although operating expenses have increased with the
growth of the Company's revenue, such expenses have declined as a percentage of
revenue due to improved operating leverage. Net income increased 86.1% to $40.2
million for the year ended December 31, 1995 from $21.6 million in 1994. The
Company's network of independent distributors has grown since the Company's
inception in 1991 to more than 330,000 active distributors as of September 30,
1996. See "Risk Factors--Managing Growth."
 
  The Company's product philosophy is to combine the best of science and nature
in developing premium quality, innovative personal care and nutritional
products which are specifically designed for the network marketing distribution
channel. The Company offers products in two distinct categories: personal care
products, marketed under the trademark "Nu Skin," and nutritional products,
marketed under the trademark "Interior Design Nutritionals" ("IDN"). The Nu
Skin personal care product lines include facial care, body care, hair care and
color cosmetics, as well as specialty products such as sun protection, oral
hygiene and fragrances. The IDN product lines include nutritional supplements,
weight management products and nutritious snacks, and sports nutrition
products.
 
  In Japan, Taiwan and Hong Kong, the Company currently offers most of NSI's
personal care products and approximately one-third of NSI's nutritional
products. In South Korea, the Company currently offers one-third of NSI's
personal care products and none of the nutritional products. The Company
believes that it can significantly grow its business and attract new customers
by expanding its product offerings in each of its markets to include more of
NSI's existing personal care and nutritional products. In addition to expanding
its product offerings with existing NSI products, the Company intends to
introduce new products tailored to specific markets.
 
                                       3
<PAGE>
 
 
  The distribution of products through the network marketing and other direct
selling channels has grown significantly in recent years. The World Federation
of Direct Selling Associations ("WFDSA") reports that, since 1990, worldwide
direct distribution of goods and services to consumers has increased 65%,
resulting in the sale of over $75 billion of goods and services in 1995.
According to the WFDSA, $34 billion of goods and services were sold by its
members in 1995 through direct selling channels in the markets in which the
Company currently operates, which represents 45% of the global volume of direct
sales by its members.
 
OPERATING STRENGTHS AND GROWTH STRATEGY
 
  The Company believes that its success to date is based upon its commitment to
provide a wide range of premium quality, innovative personal care and
nutritional products and an appealing global business opportunity for persons
interested in establishing a direct sales business. Specifically, the Company's
operating strengths include (i) its premium product offerings, (ii) a global
distributor compensation plan (the "Global Compensation Plan") which
compensates distributors for product sales in downline distribution networks in
any country in which NSI and its affiliates operate, (iii) a comparatively high
level of distributor incentives paid to independent distributors, (iv) a
systematic market development program, (v) individual distributor attention and
other distributor support programs and (vi) an experienced management team at
both the Company and the Subsidiaries. See "Business--Operating Strengths." Any
consideration of the Company's operating strengths must be tempered by
consideration of various risks which impact or may impact the Company and its
operations. See "Risk Factors."
 
  The Company's primary objective is to capitalize on its operating strengths
to become a leading distributor of consumer products in each of its markets.
The Company intends to pursue this strategy by (i) introducing new products,
(ii) opening new markets, (iii) attracting new distributors and enhancing
distributor productivity and (iv) increasing consumption of its products. See
"Business--Growth Strategy." Any consideration of the Company's growth strategy
should be made in connection with a consideration of the risks associated with
such growth strategy. See "Risk Factors."
 
RELATIONSHIP WITH NSI
 
  NSI, founded in 1984 and based in Provo, Utah, is engaged in selling personal
care and nutritional products and, together with its affiliates, compromises
one of the largest network marketing organizations in the world. NSI has
provided, and will continue to provide, a high level of support services to the
Company, including product development, marketing and other managerial support
services. Management believes that the Company's relationship with NSI has
allowed the Company to increase revenue and net income at rates that otherwise
may not have been possible. Since distributor agreements are entered into
between NSI and distributors, all of the distributors who generate revenue for
the Company are distributors of NSI. See "Risk Factors--Relationship with and
Reliance on NSI; Potential Conflicts of Interest." Because of this fact, the
Company cannot control who becomes a distributor.
 
                                       4
<PAGE>
 
 
                                 THE OFFERINGS
   
  Of the 9,100,000 shares of Class A Common Stock, par value $.001 per share,
being offered hereby, 5,760,000 shares are being offered initially in the
United States and Canada by the U.S. Underwriters, 1,670,000 shares are being
offered initially in a concurrent offering in Japan by the Japanese
Underwriters, and 1,670,000 shares are being offered initially in a concurrent
offering outside the United States, Canada and Japan by the International
Managers. The initial public offering price and the underwriting discount per
share are identical for each of the Offerings. See "Underwriting."     
 
<TABLE>   
<S>                                                  <C>
Class A Common Stock offered by(1):
  The Company......................................   4,750,000 shares
  The Selling Stockholders(2)......................   4,350,000 shares
    Total Class A Common Stock.....................   9,100,000 shares
Common Stock to be outstanding after the Offerings:
  Class A Common Stock(1)(3)(4)(5).................  10,350,000 shares
  Class B Common Stock(4)..........................  73,059,500 shares
    Total Common Stock.............................  83,409,500 shares
Concurrent Non-Underwritten Offering...............  Immediately prior to the Offerings (i) the
                                                     Existing Stockholders will contribute
                                                     1,250,000 shares of Class A Common Stock to
                                                     NSI and it affiliates (other than the
                                                     Company) for issuance to employees of NSI
                                                     and its affiliates (other than the Company)
                                                     as employee stock bonus awards
                                                     (approximately 600,000 of which will be
                                                     awarded prior to the Offerings), (ii) the
                                                     Company will grant stock bonus awards to
                                                     its employees covering 109,000 shares of
                                                     Class A Common Stock, and (iii) NSI will
                                                     grant options ("Distributor Options") to
                                                     certain of its distributors covering
                                                     1,605,000 shares of Class A Common Stock
                                                     and (iv) the Existing Stockholders will
                                                     contribute to the Company the 1,605,000
                                                     shares of Class A Common Stock underlying
                                                     the Distributor Options.
Use of proceeds....................................  The Company expects to apply the net
                                                     proceeds of the Offerings as follows: (i)
                                                     approximately $40 million to finance the
                                                     Company's entry into selected new countries
                                                     (including the payment of a licensing fee
                                                     to NSI); (ii) approximately $15 million to
                                                     repay a portion of the S Distribution Notes
                                                     (as defined herein); (iii) approximately
                                                     $12 million to introduce new products into
                                                     countries in which the Company currently
                                                     operates; (iv) approximately $12 million to
                                                     enhance the Company's technological
                                                     infrastructure; (v) approximately $10
                                                     million to establish additional offices and
                                                     distribution centers in countries in which
                                                     the Company currently operates; and (vi)
                                                     approximately $2 million for general
                                                     corporate purposes.
</TABLE>    
 
                                       5
<PAGE>
 
<TABLE>   
<S>                                 <C>
New York Stock Exchange symbol..... "NUS"
Voting rights...................... The Class A Common Stock and Class B Common
                                    Stock vote as a single class on all mat-
                                    ters, except as otherwise required by law,
                                    with each share of Class A Common Stock en-
                                    titling its holder to one vote and each
                                    share of Class B Common Stock entitling its
                                    holder to ten votes. In all other respects
                                    the holders of Class A Common Stock and the
                                    holders of Class B Common Stock have equal
                                    rights. All of the shares of Class B Common
                                    Stock are owned by the Existing Stockhold-
                                    ers. After consummation of the Offerings,
                                    the Existing Stockholders will beneficially
                                    own shares of Common Stock having approxi-
                                    mately 98.6% of the combined voting power
                                    of the outstanding shares of Common Stock
                                    (approximately 98.4% if the underwriters'
                                    over-allotment options are exercised in
                                    full).
Risk Factors....................... Prospective investors should consider cer-
                                    tain risk factors and uncertainties rela-
                                    tive to the Company, its business and the
                                    Class A Common Stock offered hereby includ-
                                    ing, without limitation, the Company's re-
                                    liance on the independent distributors of
                                    NSI, the potential effects of adverse pub-
                                    licity, the potential negative impact of
                                    distributor actions, government regulation
                                    of direct selling activities, government
                                    regulation of products and marketing, reli-
                                    ance on certain distributors and the poten-
                                    tial divergence of interests between dis-
                                    tributors and the Company, the Company's
                                    entry into new markets, the management of
                                    the Company's growth, the possible adverse
                                    effect on the Company of a change in the
                                    status of Hong Kong, the Company's rela-
                                    tionship with and reliance upon NSI and po-
                                    tential conflicts of interest related
                                    thereto, control by the Existing Stockhold-
                                    ers and the anti-takeover effect of dual
                                    classes of Common Stock, the impact on in-
                                    come due to the Distributor Options, the
                                    Company's reliance on and concentration of
                                    outside manufacturers, the Company's reli-
                                    ance on operations of and dividends and
                                    distributions from its subsidiaries, issues
                                    related to transfer pricing and taxation,
                                    potential increases in distributor compen-
                                    sation expense, seasonality and
                                    cyclicality, product liability, competi-
                                    tion, operations outside the United States,
                                    currency risks, import restrictions, duties
                                    and regulation of consumer goods, the anti-
                                    takeover effects of certain charter, con-
                                    tractual and statutory provisions, the ab-
                                    sence of a public market for the Class A
                                    Common Stock, factors related to the deter-
                                    mination of the offering price, fluctua-
                                    tions in the price of the Class A Common
                                    Stock, the existence of shares eligible for
                                    future sale into the Company's market for
                                    the Class A Common Stock upon exercise of
                                    the Distributor Options, employee stock bo-
                                    nus awards and otherwise, dilution and the
                                    absence of dividends.
</TABLE>    
 
                                       6
<PAGE>
 
- --------
   
(1) Assumes no exercise of the underwriters' over-allotment options aggregating
    1,365,000 shares of Class A Common Stock, which have been granted by the
    Selling Stockholders.     
   
(2) Includes 4,335,500 shares to be converted by the Existing Stockholders from
    Class B Common Stock and 14,500 shares to be issued upon partial exercise
    of an option granted to an executive officer of the Company and sold in
    connection with the Offerings.     
   
(3) Includes: (i) 9,100,000 shares of Class A Common Stock being offered in the
    Offerings and (ii) 1,250,000 shares of Class A Common Stock that have been
    issued to the Existing Stockholders and will, prior to the Offerings, be
    contributed to NSI and its affiliates (other than the Company) for issuance
    to employees of NSI and its affiliates (other than the Company) as employee
    stock bonus awards (approximately 600,000 of which will be awarded prior to
    the Offerings).     
   
(4) All shares of Class B Common Stock are currently held by the Existing
    Stockholders and each such share is convertible at any time into one share
    of Class A Common Stock and converts automatically into one share of Class
    A Common Stock (i) upon a transfer to a person other than an Existing
    Stockholder and (ii) if the number of shares of Class B Common Stock
    becomes less than 10% of the aggregate number of shares of Common Stock
    outstanding. See "Description of Capital Stock--Common Stock--Conversion."
           
(5) Does not include:  (i) 4,000,000 shares of Class A Common Stock reserved
    for issuance pursuant to the 1996 Stock Incentive Plan, 109,000 shares of
    which are reserved for issuance by the Company to its employees in
    connection with employee stock bonus awards which are to be awarded
    immediately prior to the Offerings; (ii) 1,605,000 shares of Class A Common
    Stock that are held as treasury shares by the Company and are reserved for
    issuance upon the exercise of options that will be granted to NSI
    immediately prior to the Offerings and assigned to qualifying NSI
    distributors in connection with the Offerings (the "Distributor Options");
    and (iii) 253,000 shares of Class A Common Stock subject to a stock option
    which has been granted to an executive officer of the Company. See
    "Management--1996 Stock Incentive Plan," "Certain Relationships and Related
    Transactions" and "Shares Eligible for Future Sale."     
 
                                ----------------
 
  Nu Skin (R), Interior Design Nutritionals(TM), IDN (R), a logo consisting of
an image of a gold fountain with the words "Nu Skin" below it, and a logo
consisting of the stylized letters "IDN" in black and red are trademarks of NSI
which are licensed to the Company. The italicized product names used in this
Prospectus are product names and also, in certain cases, trademarks and are the
property of NSI. All other tradenames and trademarks appearing in this
Prospectus are the property of their respective holders. See "Business--
Relationship with NSI--Trademark/Tradename License Agreements" and "--Licensing
and Sales Agreements." The principal executive offices of the Company are
located at 75 West Center Street, Provo, Utah 84601, and the Company's
telephone number is (801) 345-6100.
 
  In this Prospectus, references to "dollars" and "$" are to United States
dollars, and the terms "United States" and "U.S." mean the United States of
America, its states, territories, possessions and all areas subject to its
jurisdiction, and references to "yen" and "(Yen)" are to Japanese yen.
 
                                       7
<PAGE>
 
                SUMMARY COMBINED FINANCIAL AND OTHER INFORMATION
 
  The following tables set forth summary combined, pro forma and other
financial information of the Company.
 
<TABLE>
<CAPTION>
                                                                                      NINE MONTHS
                                                                   YEAR ENDED            ENDED
                               YEAR ENDED SEPTEMBER 30,           DECEMBER 31,       SEPTEMBER 30,
                         ------------------------------------- ------------------- ------------------
                           1991       1992     1993     1994   1994(/1/)    1995     1995      1996
                         ---------  -------- -------- -------- ---------  -------- --------  --------
                                             (IN THOUSANDS, EXCEPT PER SHARE DATA)
<S>                      <C>        <C>      <C>      <C>      <C>        <C>      <C>       <C>      
INCOME STATEMENT DATA:
Revenue................. $     677  $ 42,919 $110,624 $254,637 $264,440   $358,609 $241,412  $471,312
Cost of sales...........       462    14,080   38,842   86,872   82,241     96,615   64,110   133,592
                         ---------  -------- -------- -------- --------   -------- --------  --------
Gross profit............       215    28,839   71,782  167,765  182,199    261,994  177,302   337,720
Operating expenses:
 Distributor incen-
  tives.................       130    14,659   40,267   95,737  101,372    135,722   91,893   175,149
 Selling, general and
  administrative........     1,249    10,065   27,150   44,566   48,753     67,475   44,099    69,970
                         ---------  -------- -------- -------- --------   -------- --------  --------
Operating income........    (1,164)    4,115    4,365   27,462   32,074     58,797   41,310    92,601
Other income (expense),
 net....................         3       160      133      443     (394)       511     (408)    1,530
                         ---------  -------- -------- -------- --------   -------- --------  --------
Income before provision
 for income taxes.......    (1,161)    4,275    4,498   27,905   31,680     59,308   40,902    94,131
Provision for income
 taxes..................        --     1,503      417   10,226   10,071     19,097   13,170    33,810
                         ---------  -------- -------- -------- --------   -------- --------  --------
Net income (loss)....... $  (1,161) $  2,772 $  4,081 $ 17,679 $ 21,609   $ 40,211 $ 27,732  $ 60,321
                         =========  ======== ======== ======== ========   ======== ========  ========
</TABLE>
 
<TABLE>
<S>                                                <C>       <C>       <C>
PRO FORMA INCOME STATEMENT DATA(/2/)(/3/):
Revenue........................................... $358,609  $241,412  $471,312
Cost of sales.....................................   96,615    64,110   133,592
                                                   --------  --------  --------
Gross profit......................................  261,994   177,302   337,720
Operating expenses:
 Distributor incentives...........................  135,722    91,893   175,149
 Selling, general and administrative..............   74,318    49,231    75,102
                                                   --------  --------  --------
Operating income..................................   51,954    36,178    87,469
Other income (expense), net(/4/) .................   (2,298)   (3,217)    1,997
                                                   --------  --------  --------
Income before provision for income taxes..........   49,656    32,961    89,466
Provision for income taxes........................   19,049    12,644    32,502
                                                   --------  --------  --------
Net income (loss)................................. $ 30,607  $ 20,317  $ 56,964
                                                   ========  ========  ========
Net income per share.............................. $    .36  $    .24  $    .67
Weighted average common shares outstanding(/5/)...   85,377    85,377    85,377
</TABLE>
 
<TABLE>
<CAPTION>
                                                       AS OF SEPTEMBER 30, 1996
                                                       -------------------------
                                                        ACTUAL  AS ADJUSTED(/6/)
                                                       -------- ----------------
BALANCE SHEET DATA:                                         (IN THOUSANDS)
<S>                                                    <C>      <C>
Cash and cash equivalents............................. $ 81,079     $151,844
Working capital.......................................   60,828       57,309
Total assets..........................................  168,907      270,441
Short term notes payable to stockholders..............       --       66,893
Short term note payable to NSI........................       --       10,000
Long term note payable to NSI.........................       --       10,000
Stockholders' equity..................................   78,259       92,900
</TABLE>
 
<TABLE>
<CAPTION>
                                                               AS                 AS
                              AS OF SEPTEMBER 30,        OF DECEMBER 31,   OF SEPTEMBER 30,
                         ------------------------------  ----------------  ------------------
                          1991   1992   1993     1994     1994     1995      1995      1996
                         -----  ------ -------  -------  -------  -------  --------  --------
<S>                      <C>    <C>    <C>      <C>      <C>      <C>      <C>       <C>
OTHER INFORMATION(/7/):
Number of active
 distributors...........    --  33,000 106,000  152,000  170,000  236,000   224,000   331,000
Number of executive
 distributors...........    --     649   2,788    5,835    6,083    7,550     7,519    17,809
</TABLE>
 
 
                                       8
<PAGE>
 
- --------
(1) The information for the year ended December 31, 1994 is not included in the
    Company's Combined Financial Statements included elsewhere in this
    Prospectus. Such information has been presented for comparative purposes
    only.
 
(2) The unaudited pro forma income statement data reflects the Reorganization,
    the Offerings and the following adjustments as if such events had occurred
    on January 1, 1995: (i) the amortization over a 20-year period of a $25.0
    million payment, consisting of $5.0 million in cash and $20.0 million in
    notes, to NSI for the exclusive rights to distribute NSI products in
    Thailand, Indonesia, Malaysia, the Philippines, the PRC, Singapore and
    Vietnam (the "License Fee"); (ii) the recognition by the Company of
    additional management charges of $4.4 million per year relating to certain
    support services provided to the Company by NSI and an NSI affiliate; (iii)
    estimated annual compensation expense of $1.2 million related to the
    employee stock bonus awards granted to employees of the Company, NSI and
    its affiliates; (iv) adjustments for U.S. Federal and state income taxes as
    if the Company had been taxed as a C corporation rather than as an S
    corporation since inception; and (v) increased interest expense of $2.7
    million relating to the issuance of $81.9 million of interest bearing S
    distribution notes (the "S Distribution Notes"), approximately $15.0
    million of which will be repaid from the proceeds of the Offerings, due and
    payable within six months (8% interest per annum) to the Existing
    Stockholders in respect of the earned and undistributed taxable S
    corporation earnings and capital at September 30, 1996, that would have
    been distributed had the Company's S corporation status been terminated on
    September 30, 1996.
 
(3) The unaudited pro forma income statement data does not reflect the
    estimated non-cash compensation expense of $21.1 million in connection with
    the one-time grant of the Distributor Options at an exercise price of 25%
    of the initial public offering price. The granting and vesting of the
    Distributor Options will be conditioned upon distributor performance under
    the Global Compensation Plan and the NSI 1996 Distributor Stock Option
    Plan. The vesting of the Distributor Options is scheduled to occur on
    December 31, 1997. The Company will record distributor stock incentive
    expense for these non-employee stock options. See "Certain Relationships
    and Related Transactions" and "Shares Eligible for Future Sale."
 
(4) Other pro forma income and expense includes: (i) increased interest expense
    of $2.7 million for the year ended December 31, 1995 and for the nine
    months ended September 30, 1995, relating to the issuance of $81.9 million
    of S Distribution Notes (approximately $15.0 million of which will be
    repaid from the proceeds of the Offerings); (ii) increased interest expense
    of $0.9 million, $0.7 million and $0.1 million for the year ended December
    31, 1995 and for the nine months ended September 30, 1995 and 1996,
    respectively, relating to the issuance of $20.0 million in notes as partial
    payment of the License Fee payable to NSI; and (iii) increased interest
    income of $0.8 million, $0.6 million and $0.6 million for the year ended
    December 31, 1995 and for the nine months ended September 30, 1995 and
    1996, respectively, relating to an estimated $10.0 million note receivable
    from NSI as consideration for the Distributor Options.
   
(5) Reflects 80,250,000 shares of Common Stock and Common Stock equivalents
    outstanding after giving effect to the Reorganization, increased by the
    sale of 4,750,000 shares of Class A Common Stock, the award of 109,000
    shares of Common Stock to employees of the Company and an option granted to
    an executive officer of the Company to purchase 267,500 shares of Class A
    Common Stock (14,500 shares of which will be issued upon partial exercise
    of such option following the Reorganization and prior to the Offerings and
    sold in connection with the Offerings). Supplemental income per share,
    calculated as if $25.0 million of the proceeds from the Offerings were used
    to repay notes payable, had a dilutive effect of less than 2%, and
    therefore is not presented.     
 
(6) The as adjusted balance sheet data as of September 30, 1996 reflects
    estimated deferred compensation expense and additional paid-in capital of
    $21.1 million in connection with the one-time grant of the Distributor
    Options. The as adjusted balance sheet data also reflects: (i) the sale of
    4,750,000 shares of Class A Common Stock pursuant to the Offerings; (ii)
    the issuance of $81.9 million of S Distribution Notes to the Selling
    Stockholders; (iii) a $15.0 million partial payment of the S Distribution
    Notes from the proceeds of the Offerings; (iv) $20.0 million in notes
    payable to NSI, consisting of a $10 million short-term note due on January
    15, 1997 and a $10 million long-term note due on January 15, 1998, which
    will be issued as partial payment of the $25.0 million License Fee to NSI;
    (v) an estimated $10.0 million note receivable from NSI, issued by NSI as
    partial consideration for the Distributor Options; (vi) estimated deferred
    compensation and additional paid-in capital of $4.8 million, which
    represents the estimated compensation expense related to the employee stock
    bonus awards granted to employees of the Company, NSI and its affiliates
    which vest over a period of four years; and (vii) the recognition of a
    deferred tax asset of $5.8 million relating to adjustments for U.S. Federal
    and state income taxes as if the Company had been taxed as a C corporation
    rather than as an S corporation since inception. No adjustment has been
    made to give effect to the Company's earned and undistributed taxable S
    corporation earnings for the period from October 1, 1996 through the S
    Termination Date (as defined herein). The Company anticipates the increase
    in the S Distribution Notes to be between approximately $10.0 million and
    $15.0 million. See "The Reorganization and S Corporation Distribution." The
    Company estimates that, at the Offerings, it will reserve between $60.0
    million and $70.0 million of cash on hand for repayment of the S
    Distribution Notes. The balance of the S Distribution Notes will be repaid
    from cash generated by operations.
 
(7) Active distributors are those distributors who are resident in the
    countries in which the Company operates and who have purchased products
    during the three months ended as of the date indicated, rounded to the
    nearest thousand. An executive distributor is an active distributor who has
    submitted a qualifying letter of intent to become an executive distributor,
    achieved specified personal and group sales volumes for a four month period
    and maintained such specified personal and group sales volumes thereafter.
 
                                       9
<PAGE>
 
                                 RISK FACTORS
 
  An investment in the Class A Common Stock involves special considerations
and significant risks, including, but not limited to, those discussed or
referred to below. Prospective investors should carefully consider the
following risks and information in conjunction with the other information
contained in this Prospectus before purchasing shares of Class A Common Stock.
 
RELIANCE UPON INDEPENDENT DISTRIBUTORS OF NSI
 
  The Company distributes its products exclusively through independent
distributors who have contracted directly with NSI to become distributors.
Consequently, the Company does not contract directly with distributors but
licenses its distribution system and distributor force from NSI. Distributor
agreements with NSI are voluntarily terminable by distributors at any time.
The Company's revenue is directly dependent upon the efforts of these
independent distributors, and any growth in future sales volume will require
an increase in the productivity of these distributors and/or growth in the
total number of distributors. As is typical in the direct selling industry,
there is turnover in distributors from year to year, which requires the
sponsoring and training of new distributors by existing distributors to
maintain or increase the overall distributor force and motivate new and
existing distributors. The Company experiences seasonal decreases in
distributor sponsoring and product sales in some of the countries in which the
Company operates because of local holidays and customary vacation periods. The
size of the distribution force can also be particularly impacted by general
economic and business conditions and a number of intangible factors such as
adverse publicity regarding the Company or NSI, or the public's perception of
the Company's products, product ingredients, NSI's distributors or direct
selling businesses in general. Historically, the Company has experienced
periodic fluctuations in the level of distributor sponsorship (as measured by
distributor applications). However, because of the number of factors that
impact the sponsoring of new distributors, and the fact that the Company has
little or no control over the level of sponsorship of new distributors, the
Company cannot predict the timing or degree of those fluctuations. There can
be no assurance that the number or productivity of the Company's distributors
will be sustained at current levels or increased in the future. In addition,
the number of distributors as a percent of the population in a given country
or market could theoretically reach levels that become difficult to exceed due
to the finite number of persons inclined to pursue a direct selling business
opportunity. This is of particular concern in Taiwan, where industry sources
have estimated that up to 10% of the population is already involved in some
form of direct selling.
 
  Since distributor agreements are entered into between NSI and distributors,
all of the distributors who generate revenue for the Company are distributors
of NSI. See "--Relationship with and Reliance on NSI; Potential Conflicts of
Interest." Because of this fact, the Company cannot control who becomes a
distributor. In addition, because distributors are independent contractors of
NSI, neither NSI nor the Company is in a position to provide the same level of
direction, motivation and oversight as either would with respect to its own
employees. Although NSI has a compliance department responsible for the
enforcement of the policies and procedures that govern distributor conduct, it
can be difficult to enforce these policies and procedures because of the large
number of distributors and their independent status, as well as the impact of
certain resale price maintenance and other regulations that limit the ability
of NSI and the Company to monitor and control the sales practices of
distributors.
 
POTENTIAL EFFECTS OF ADVERSE PUBLICITY
 
  The size of the distribution force and the results of the Company's
operations can be particularly impacted by adverse publicity regarding the
Company or NSI, including publicity regarding the legality of the Company's
distribution system, the quality of the Company's products and product
ingredients, regulatory investigations of the Company and its products,
distributor actions and the public's perception of NSI's distributors and
direct selling businesses generally.
 
  In 1991 and 1992, NSI was the subject of investigations by various
regulatory agencies of eight states. All of the investigations were concluded
satisfactorily. However, the publicity associated with the investigations
 
                                      10
<PAGE>
 
resulted in a material adverse impact to NSI's results of operations. The
Company has not been subject to investigations in Asia, however, the denial by
the Malaysian government in 1995 of the Company's business permits due to
distributor action resulted in adverse publicity for the Company. There can be
no assurance that the Company will not be subject to adverse publicity in the
future as a result of similar regulatory investigations, similar distributor
actions or other factors or that such adverse publicity will not have a
material adverse effect on the Company's business or results of operations.
See "--Government Regulation of Direct Selling Activities," "--Government
Regulation of Products and Marketing" and "--Entering New Markets."
 
POTENTIAL NEGATIVE IMPACT OF DISTRIBUTOR ACTIONS
 
  Distributor actions can negatively impact the Company and its products. For
example, in October 1995, the Company's business permit applications were
denied by the Malaysian government as the result of activities by certain NSI
distributors before required government approvals could be secured. NSI
subsequently terminated the distributorship rights of some of the distributors
involved and elected to withdraw from the Malaysian market for a period of
time. The denial by the Malaysian government of the Company's business permit
application resulted in adverse publicity for the Company. Distributor
activities in other countries in which the Company has not commenced
operations may similarly result in an inability to secure, or delay in
securing required regulatory and business permits. See "Business--New Market
Opportunities." In addition, the publicity resulting from such distributor
activities and other distributor activities such as inappropriate earnings
claims and product representations by distributors can make the sponsoring and
retaining of distributors more difficult, thereby negatively impacting sales.
See "--Potential Effects of Adverse Publicity." Furthermore, the Company's
business and results of operations could be adversely affected if NSI
terminates a significant number of distributors or certain distributors who
play a key role in the Company's distribution system. There can be no
assurance that these or other distributor actions will not have a material
adverse effect on the Company's business or results of operations.
 
GOVERNMENT REGULATION OF DIRECT SELLING ACTIVITIES
 
  Direct selling activities are regulated by various governmental agencies.
These laws and regulations are generally intended to prevent fraudulent or
deceptive schemes, often referred to as "pyramid" or "chain sales" schemes,
that promise quick rewards for little or no effort, require high entry costs,
use high pressure recruiting methods and/or do not involve legitimate
products. In Japan, the Company's distribution system is regulated under the
"Door-to-Door" Sales Law, which requires the submission of specific
information concerning the Company's business and products and which provides
certain cancellation and cooling-off rights for consumers and new
distributors. Management has been advised by counsel that in some respects
Japanese laws are becoming more restrictive with respect to direct selling in
Japan. In Taiwan, the Fair Trade Law (and the Enforcement Rules and
Supervisory Regulations of Multi-Level Sales) requires the Company to comply
with registration procedures and also provides distributors with certain
rights regarding cooling-off periods and product returns. The Company also
complies with South Korea's strict Door-to-Door Sales Act, which requires,
among other things, the regular reporting of revenue, the registration of
distributors together with the issuance of a registration card, and the
maintaining of a current distributor registry. This law also limits the amount
of sponsoring bonuses that a registered multi-level marketing company can pay
to its distributors to 35% of revenue in a given month.
 
  As is the case with most network marketing companies, NSI and the Company
have from time to time received inquiries from various government regulatory
authorities regarding the nature of their business and other issues such as
compliance with local business opportunity and securities laws. Although to
date none of these inquiries has resulted in a finding materially adverse to
the Company or NSI, adverse publicity resulting from inquiries into NSI's
operations by certain government agencies in the early 1990's, stemming in
part out of alleged inappropriate product and earnings claims by distributors,
materially adversely affected NSI's business and results of operations. There
can be no assurance that the Company or NSI will not face similar inquiries in
the future which, either as a result of findings adverse to the Company or NSI
or as a result of adverse publicity resulting from the instigation of such
inquiries, could have a material adverse effect on the Company's business and
results of operations. See "--Potential Effects of Adverse Publicity."
 
 
                                      11
<PAGE>
 
  Based on research conducted in opening its existing markets (including
assistance from local counsel), the nature and scope of inquiries from
government regulatory authorities and the Company's history of operations in
such markets to date, the Company believes that its method of distribution is
in compliance in all material respects with the laws and regulations relating
to direct selling activities of the countries in which the Company currently
operates. Even though management believes that laws governing direct selling
are generally becoming more permissive in certain Asian countries, many
countries, including Singapore, one of the Company's potential markets,
currently have laws in place that would prohibit the Company and NSI from
conducting business in such markets. There can be no assurance that the
Company will be allowed to conduct business in each of the new markets or
continue to conduct business in each of its existing markets licensed from
NSI. See "--Entering New Markets."
 
GOVERNMENT REGULATION OF PRODUCTS AND MARKETING
 
  The Company and NSI are subject to or affected by extensive governmental
regulations not specifically addressed to network marketing. Such regulations
govern, among other things, (i) product formulation, labeling, packaging and
importation, (ii) product claims and advertising, whether made by the Company,
NSI or NSI distributors, (iii) fair trade and distributor practices, and (iv)
taxes, transfer pricing and similar regulations that affect foreign taxable
income and customs duties.
   
  The Japanese Ministry of Health and Welfare ("MOHW") requires the Company to
possess an import business license and to register each personal care product
imported into the country. Packaging and labeling requirements are also
specified. The Company has had to reformulate many products to satisfy MOHW
regulations. In Japan, nutritional foods, drugs and quasi-drugs are all
strictly regulated. The chief concern involves the types of claims and
representations that can be made regarding the efficacy of nutritional
products. In Taiwan, all "medicated" cosmetic and pharmaceutical products,
including PharmAssist, require registration. In Hong Kong and Macau,
"pharmaceutical" products are strictly regulated. In South Korea, the Company
is subject to and has obtained the mandatory certificate of confirmation as a
qualified importer of cosmetics under the Pharmaceutical Affairs Law and is
required to obtain additional product approvals for each of the 45 categories
of cosmetic products which it imports. Each new cosmetic product undergoes a
60-day post-customs inspection where, in addition to compliance with
ingredient requirements, each product is inspected for compliance with South
Korean labeling requirements. There can be no assurance that these or other
applicable regulations will not prevent the Company from introducing new
products into its markets or require the reformulation of existing products.
    
  Based on the Company's experience and research (including assistance from
counsel) and the nature and scope of inquiries from government regulatory
authorities, the Company believes that it is in material compliance with all
regulations applicable to the Company. Despite this belief, either the Company
or NSI could be found not to be in material compliance with existing
regulations as a result of, among other things, the considerable
interpretative and enforcement discretion given to regulators or misconduct by
independent distributors. In 1994, NSI and three of its distributors entered
into a consent decree with the Federal Trade Commission (the "FTC") with
respect to its investigation of certain product claims and distributor
practices, pursuant to which NSI paid approximately $1 million to settle the
FTC investigation. NSI is currently in discussions with the FTC regarding its
compliance with such consent decree and other product issues raised by the
FTC. There can be no assurances that the Company will not be subject to
similar inquiries and regulatory investigations or disputes and the effects of
any adverse publicity resulting therefrom. Any assertion or determination that
either the Company, NSI or any NSI distributors are not in compliance with
existing laws or regulations could potentially have a material adverse effect
on the Company's business and results of operations. In addition, in any
country or jurisdiction, the adoption of new laws or regulations or changes in
the interpretation of existing laws or regulations could generate negative
publicity and/or have a material adverse effect on the Company's business and
results of operations. The Company cannot determine the effect, if any, that
future governmental regulations or administrative orders may have on the
Company's business and results of operations. Moreover, governmental
regulations in countries where the Company plans to commence or expand
operations may prevent, delay or limit
 
                                      12
<PAGE>
 
market entry of certain products or require the reformulation of such
products. Regulatory action, whether or not it results in a final
determination adverse to the Company or NSI, has the potential to create
negative publicity, with detrimental effects on the motivation and recruitment
of distributors and, consequently, on the Company's sales and earnings. See
"--Potential Effects of Adverse Publicity," "--Entering New Markets" and
"Business--Government Regulation--Regulation of Products and Marketing."
 
RELIANCE ON CERTAIN DISTRIBUTORS; POTENTIAL DIVERGENCE OF INTERESTS BETWEEN
DISTRIBUTORS AND THE COMPANY
 
  The Company's Global Compensation Plan allows distributors to sponsor new
distributors. The sponsoring of new distributors creates multiple distributor
levels in the network marketing structure. Sponsored distributors are referred
to as " downline" distributors within the sponsoring distributor's "downline
network." If downline distributors also sponsor new distributors, additional
levels of downline distributors are created, with the new downline
distributors also becoming part of the original sponsor's "downline network."
As a result of this network marketing distribution system, distributors
develop relationships with other distributors, both within their own countries
and internationally. The Company believes that its revenue is generated from
thousands of distributor networks. However, the Company estimates that
approximately 520 distributorships worldwide comprise NSI's two highest
executive distributor levels. These distributorships have developed extensive
downline networks which consist of thousands of sub-networks. Together with
such networks, these distributorships account for substantially all of the
Company's revenue. Consequently, the loss of such a high-level distributor or
another key distributor together with a group of leading distributors in such
distributor's downline network, or the loss of a significant number of
distributors for any reason, could adversely affect sales of the Company's
products, impair the Company's ability to attract new distributors and
adversely impact earnings.
 
  Under the Global Compensation Plan, a distributor receives commissions based
on products sold by the distributor and by participants in the distributor's
worldwide downline network, regardless of the country in which such
participants are located. The Company, on the other hand, receives revenues
based almost exclusively on sales of products to distributors within the
Company's markets. So, for example, if a distributor located in Japan sponsors
a distributor in Europe, the Japanese distributor could receive commissions
based on the sales made by the European distributor, but the Company would not
receive any revenue since the products would have been sold outside of the
Company's markets. The interests of the Company and distributors therefore
diverge somewhat in that the Company's primary objective is to maximize the
amount of products sold within the Company's markets, while the distributors'
objective is to maximize the amount of products sold by the participants in
the distributors' worldwide downline networks. The Company and NSI have
observed that the commencement of operations in a new country tends to
distract the attention of distributors from the established markets for a
period of time while key distributors begin to build their downline networks
within the new country. NSI is currently contemplating opening operations in
additional countries outside of the Company's markets. To the extent
distributors focus their energies on establishing downline networks in these
new countries, and decrease their focus on building organizations within the
Company's markets, the Company's business and results of operations could be
adversely affected. Furthermore, the Company itself is currently contemplating
opening new markets. In the event distributors focus on these new markets,
sales in existing markets might be adversely affected. There can be no
assurance that these new markets will develop or that any increase in sales in
new markets will not be more than offset by a decrease in sales in the
existing markets.
 
ENTERING NEW MARKETS
 
  As part of its growth strategy, the Company has acquired from NSI the right
to act as NSI's exclusive distribution vehicle in Thailand, Indonesia,
Malaysia, the Philippines, the PRC, Singapore and Vietnam. The Company has
undertaken a preliminary review of the laws and regulations to which its
operations would be subject in Thailand, the Philippines, Indonesia, Malaysia,
the PRC, Vietnam and Singapore. Given existing regulatory environments and
economic conditions, the Company's entrance into Singapore and Vietnam is not
anticipated in the short to mid-term. The Company currently intends, subject
to receipt of government approvals,
 
                                      13
<PAGE>
 
to commence operations in Thailand in the near future and has conducted
preliminary investigations into the feasibility of opening the other markets
in the countries for which the Company has the right to act as NSI's exclusive
distributor. The regulatory and political climate in these other markets is
such that a replication of the Company's current operating structure cannot be
guaranteed. Because the Company's personal care and nutritional product lines
are positioned as premium product lines, the market potential for the
Company's product lines in relatively less developed countries, such as the
PRC and Vietnam, remains to be determined. Modifications to each product line
may be needed to accommodate the market conditions in each country, while
maintaining the integrity of the Company's products. No assurance can be given
that the Company will be able to successfully reformulate its product lines in
any of its new markets to attract local consumers.
 
  Each of the proposed new markets will present additional unique difficulties
and challenges. In Thailand, for example, businesses which are more than 50%
owned by non-citizens are not permitted to operate unless they have an Alien
Business Permit, which is frequently difficult to obtain. Under the Treaty of
Amity and Economic Relations between Thailand and the United States (the
"Treaty of Amity") an Alien Business Permit is not required if a Thailand
business is owned by an entity organized in the United States, a majority of
whose owners are U.S. citizens or entities. From time to time, it has been
reported that certain Thailand government officials have considered supporting
the termination of the Treaty of Amity. There can be no assurance that the
Company will ever be able to obtain all of the necessary permits and approvals
to commence operations in Thailand. The Company could face particular
difficulties in commencing operations in Thailand if the Treaty of Amity were
terminated and the Company were forced to obtain an Alien Business Permit.
 
  The PRC has also proven to be a particularly difficult market for foreign
corporations due to its extensive government regulation and the historical
political tenants of the PRC government. In order to enter the market in the
PRC, the Company may be required to create a joint venture enterprise with a
Chinese entity and to establish a local manufacturing presence, which will
entail a significant investment on the Company's part. The Company will likely
have to apply for licenses on a province by province basis and the
repatriation of the Company's profits will be subject to restrictions on
currency conversion and the fluctuations of the government controlled exchange
rate. In addition, because distribution systems are greatly fragmented, the
Company may be forced to use business models significantly different from
those used by the Company in more developed countries. The lack of a
comprehensive legal system and the uncertain and sporadic enforcement of
existing legislation and laws could also have an adverse effect on the
Company's proposed business in the PRC.
 
  The other potential new markets also present significant regulatory,
political and economic obstacles to the Company. In Singapore, for example,
network marketing is currently illegal and is not permitted under any
circumstances. Although the Company believes that this restriction will
eventually be relaxed or repealed, no assurance can be given that such
regulation will not remain in place and that the Company will not be
permanently prevented from initiating sales in Singapore. In addition,
Malaysia has governmental guidelines that have the effect of limiting foreign
ownership of companies operating in Malaysia. There can be no assurance that
the Company will be able to properly structure Malaysian operations to comply
with this policy. In October of 1995, the Company's business permit
applications were denied by the Malaysian government as a result of activities
by certain NSI distributors. Therefore, the Company believes that although
significant opportunities exist to expand its operations into new markets,
there can be no assurance that these or other difficulties will not prevent
the Company from realizing the benefits of this opportunity.
 
MANAGING GROWTH
 
  The Company has experienced rapid growth since it commenced operations in
1991. The management challenges imposed by this growth include entry into new
markets, growth in the number of employees and distributors, expansion of
facilities necessary to accommodate growth and additions and modifications to
the Company's product lines. To manage these changes effectively, the Company
may be required to hire additional management and operations personnel and to
improve its operational, financial and management systems. If the Company is
unable to manage growth effectively or hire or retain qualified personnel, the
Company's business and results of operations could be adversely affected.
 
                                      14
<PAGE>
 
POSSIBLE ADVERSE EFFECT ON THE COMPANY OF A CHANGE IN THE STATUS OF HONG KONG
 
  The Company has offices and a portion of its operations in the British Crown
Colony of Hong Kong. Effective July 1, 1997, the exercise of sovereignty over
Hong Kong will be transferred from the Government of the United Kingdom of
Great Britain and Northern Ireland (the "United Kingdom") to the government of
the PRC pursuant to the Sino-British Joint Declaration on the Question of Hong
Kong (the "Joint Declaration") and Hong Kong will become a Special
Administrative Region (SAR) of the PRC. The Joint Declaration provides that
Hong Kong will be directly under the authority of the government of the PRC
but Hong Kong will enjoy a high degree of autonomy except in foreign and
defense affairs, and that Hong Kong will be vested with executive, legislative
and independent judicial power. The Joint Declaration also provides that the
current social and economic systems in Hong Kong will remain unchanged for 50
years after June 30, 1997 and that Hong Kong will retain the status of an
international financial center. Although sales in Hong Kong accounted for less
than 5% of the Company's revenues for the year ended December 31, 1995, Hong
Kong serves as the location for the Company's regional offices and an
important base of operations for many of the Company's most successful
distributors whose downline distributor networks extend into other Asian
markets. Any adverse effect on the social, political or economic systems in
Hong Kong resulting from this transfer could have a material adverse effect on
the Company's business and results of operations. Although the Company does
not anticipate any material adverse change in the business environment in Hong
Kong resulting from the 1997 transfer of sovereignty, the Company is
formulating contingency plans to transfer the Company's regional office to
another jurisdiction in the event that the Hong Kong business environment is
so affected.
 
RELATIONSHIP WITH AND RELIANCE ON NSI; POTENTIAL CONFLICTS OF INTEREST
 
  Following the Reorganization, NSI will retain ownership and control of the
NSI trademarks, tradenames, the Global Compensation Plan, distributor lists
and related intellectual property and know-how (collectively, the "Licensed
Property"), and will license to the Company rights to use the Licensed
Property in certain markets. NSI and its affiliates currently operate in 15
countries, excluding the countries in which the Company currently operates,
and following the Offerings will continue to market and sell personal care and
nutritional products in these countries, as well as in additional countries
outside of the Company's markets, through the network marketing channel. Thus
the Company will not be able to use the Nu Skin name to expand into other
markets for which the Company does not currently have a license without first
obtaining additional licenses or other rights from NSI. There can be no
assurance that NSI will make any additional markets available to the Company
or that the terms of any new licenses from NSI will be acceptable to the
Company.
 
  NSI has licensed to the Company, through the Subsidiaries, rights to
distribute NSI products and to use the Licensed Property in the Company's
markets, and an NSI affiliate, Nu Skin Management Group, Inc. ("NSIMG") will
provide management support services to the Company and the Subsidiaries,
pursuant to distribution, trademark/tradename license, licensing and sales,
and management services agreements with the Subsidiaries (collectively, the
"Operating Agreements"). The Company will rely on NSI for research,
development, testing, labeling and regulatory compliance for products sold to
the Company under the distribution agreements, and virtually all of the
Company's revenues will be derived from products and sales aids purchased from
NSI pursuant to these agreements. NSIMG will provide the Company with a
variety of management and consulting services, including, but not limited to,
management, legal, financial, marketing and distributor support/training,
public relations, international expansion, human resources, strategic
planning, product development and operations administration services. Each of
the Operating Agreements is for a term ending December 31, 2016, and is
subject to renegotiation after December 31, 2001, in the event that the
Existing Stockholders, on a combined basis, no longer beneficially own a
majority of the combined voting power of the outstanding shares of common
stock of the Company or of NSI. The Company will be almost completely
dependent on the Operating Agreements to conduct its business, and in the
event NSI is unable or unwilling to perform its obligations under the
Operating Agreements, or terminates the Operating Agreements as provided
therein, the Company's business and results of operations will be adversely
affected. See "Business--Relationship with NSI."
   
  Upon the consummation of the Offerings, approximately 98.6% of the combined
voting power of the outstanding shares of Common Stock will be held by the
Existing Stockholders (approximately 98.4% if the     
 
                                      15
<PAGE>
 
   
underwriters' over-allotment options are exercised in full). Consequently, the
Existing Stockholders will have the ability, acting in concert, to elect all
directors of the Company and approve any action requiring approval by a
majority of the stockholders of the Company. The Existing Stockholders also
own, and following the Offerings will continue to own, 100% of the outstanding
shares of NSI. As a result of this ownership, the Existing Stockholders will
consider the short-term and the long-term impact of all stockholder decisions
on the consolidated financial results of NSI and the Company. See "--Control
by Existing Stockholders; Anti-Takeover Effect of Dual Classes of Common
Stock."     
 
  The Operating Agreements were approved by the present Board of Directors of
the Company, which is composed entirely of officers and shareholders of NSI.
It is expected that, subsequent to the closing of the Offerings, the
composition of the Board of Directors of the Company will be changed so that
at least two of its members will be persons unaffiliated with NSI. In
addition, most of the executive officers of the Company are also executive
officers of NSI. It is expected that a number of the Company's executive
officers will continue to spend a portion of their time on the affairs of NSI,
for which they will continue to receive compensation from NSI.
 
  Prior to or concurrently with the Offerings, the Company will purchase from
NSI for $25 million the exclusive rights to distribute NSI products in
Thailand, Indonesia, Malaysia, the Philippines, the PRC, Singapore and
Vietnam. The Company will pay $15 million of this amount out of the proceeds
of the Offerings.
 
  In view of the substantial relationships between the Company and NSI,
conflicts of interest may exist or arise with respect to existing and future
business dealings, including, without limitation, the relative commitment of
time and energy by the executive officers to the respective businesses of the
Company and NSI, potential acquisitions of businesses or properties, the
issuance of additional securities, the election of new or additional
directors, the payment of dividends by the Company, including the use of $15
million of the proceeds of the Offerings to repay a portion of the S
Distribution Notes. See "The Reorganization and S Corporation Distribution."
There can be no assurance that any conflicts of interest will be resolved in
favor of the Company. Under Delaware and Utah law, a person who is a director
of both the Company and NSI owes fiduciary duties to both corporations and
their respective shareholders. As a result, persons who are directors of both
the Company and NSI are required to exercise their fiduciary duties in light
of what they believe to be best for each of the companies and its
shareholders. See "Certain Relationships and Related Transactions."
 
CONTROL BY EXISTING STOCKHOLDERS; ANTI-TAKEOVER EFFECT OF DUAL CLASSES OF
COMMON STOCK
   
  Because of the relationship between the Company and NSI, management elected
to structure the capitalization of the Company in such a manner as to minimize
the possibility of a change in control of the Company without the consent of
the Existing Stockholders. Consequently, the shares of Class B Common Stock
enjoy ten to one voting privileges over the shares of Class A Common Stock
until the outstanding shares of Class B Common Stock constitute less than 10%
of the total outstanding shares of Common Stock. Immediately following the
Offerings, the Existing Stockholders will collectively own 100% of the
outstanding shares of the Class B Common Stock representing approximately
98.6% of the combined voting power of the outstanding shares of Common Stock
(approximately 98.4% if the underwriters' over-allotment options are exercised
in full). Accordingly, following completion of the Offerings, the Existing
Stockholders, acting fully or partially in concert, will be able to control
the election of the Board of Directors of the Company and thus the direction
and future operations of the Company without the supporting vote of any other
stockholder of the Company, including decisions regarding acquisitions and
other business opportunities, the declaration of dividends and the issuance of
additional shares of Class A Common Stock and other securities. NSI is a
privately-held company, all of the shares of which are owned by certain
Existing Stockholders of the Company. As long as the shareholders of NSI are
majority stockholders of the Company, assuming they act in concert, third
parties will not be able to obtain control of the Company through purchases of
shares of Class A Common Stock. See "Principal and Selling Stockholders" and
"Description of Capital Stock."     
 
ADVERSE IMPACT ON COMPANY INCOME DUE TO DISTRIBUTOR OPTION PROGRAM
 
  Prior to the Offerings, the Existing Stockholders intend to convert
1,605,000 shares of Class B Common Stock to Class A Common Stock and
contribute such shares of Class A Common Stock to the Company. The
 
                                      16
<PAGE>
 
Company intends to grant to NSI options to purchase such shares of Class A
Common Stock, and NSI intends to assign these options to qualifying
distributors of NSI in connection with the Offerings (the "Distributor
Options"). The exercise price for the Distributor Options will be 25% of the
price to the public in connection with the Offerings. The vesting of the
Distributor Options is subject to certain conditions, and the Distributor
Options are being registered along with the shares of Class A Common Stock
underlying such Distributor Options concurrently with the Offerings pursuant
to Rule 415 under the 1933 Act.
 
  The Company estimates a pre-tax non-cash compensation expense of $21.1
million in connection with the grant of the Distributor Options. This non-cash
compensation expense will result in a corresponding impact on net income and
net income per share, which may also result in a corresponding impact on the
market price of the Class A Common Stock. See "Shares Eligible for Future
Sale."
 
RELIANCE ON AND CONCENTRATION OF OUTSIDE MANUFACTURERS
 
  Virtually all the Company's products are sourced through NSI and are
produced by manufacturers unaffiliated with NSI. The Company currently has
little or no direct contact with these manufacturers. The Company's profit
margins and its ability to deliver its existing products on a timely basis are
dependent upon the ability of NSI's outside manufacturers to continue to
supply products in a timely and cost-efficient manner. Furthermore, the
Company's ability to enter new markets and sustain satisfactory levels of
sales in each market is dependent in part upon the ability of suitable outside
manufacturers to reformulate existing products, if necessary to comply with
local regulations or market environments, for introduction into such markets.
Finally, the development of additional new products in the future will
likewise be dependent in part on the services of suitable outside
manufacturers.
 
  The Company currently acquires products or ingredients from sole suppliers
or suppliers that are considered by the Company to be the superior suppliers
of such ingredients. The Company believes that, in the event it is unable to
source any products or ingredients from its current suppliers, the Company
could produce such products or replace such products or substitute ingredients
without great difficulty or prohibitive increases in the cost of goods sold.
However, there can be no assurance that the loss of such a supplier would not
have a material adverse effect on the Company's business and results of
operations.
 
  With respect to sales to the Company, NSI currently relies on two
unaffiliated manufacturers to produce approximately 70% and 80% of its
personal care and nutritional products, respectively. NSI has a written
agreement with the primary supplier of the Company's personal care products
that expires at the end of 1997. An extension to such contract is currently
being negotiated. NSI does not currently have a written contract with the
primary supplier of the Company's nutritional products. The Company believes
that in the event that NSI's relationship with any of its key manufacturers is
terminated, NSI will be able to find suitable replacement manufacturers.
However, there can be no assurance that the loss of either manufacturer would
not have a material adverse effect on the Company's business and results of
operations.
 
RELIANCE ON OPERATIONS OF AND DIVIDENDS AND DISTRIBUTIONS FROM SUBSIDIARIES
 
  The Company is a holding company without operations of its own or
significant assets other than ownership of 100% of the capital stock of each
of the Subsidiaries. Accordingly, an important source of the Company's income
will be dividends and other distributions from the Subsidiaries. Each of the
Subsidiaries has its operations in a country other than the United States, the
country in which the Company is organized. In addition, each of the
Subsidiaries receives its revenues in the local currency of the country or
jurisdiction in which it is situated. As a consequence, the Company's ability
to obtain dividends or other distributions is subject to, among other things,
restrictions on dividends under applicable local laws and regulations, and
foreign currency exchange regulations of the country or jurisdictions in which
the Subsidiaries operate. The Subsidiaries' ability to pay dividends or make
other distributions to the Company is also subject to their having sufficient
funds from their operations legally available for the payment of such
dividends or distributions that are not needed to fund their operations,
obligations or other business plans. Because the Company will be a stockholder
of each of the Subsidiaries, the Company's claims as such will generally rank
junior to all other creditors of and claims against
 
                                      17
<PAGE>
 
the Subsidiaries. In the event of a Subsidiary's liquidation, there may not be
assets sufficient for the Company to recoup its investment in such Subsidiary.
 
TAXATION RISKS AND TRANSFER PRICING
 
  After the Reorganization, the Company will be subject to taxation in the
United States, where it is incorporated, at a statutory corporate federal tax
rate of 35.0% plus any applicable state income taxes. In addition, each
Subsidiary will be subject to taxation in the country in which it operates,
currently ranging from a statutory tax rate of 57.9% in Japan to 16.5% in Hong
Kong. The Company will be eligible for foreign tax credits in the U.S. for the
amount of foreign taxes actually paid in a given period. In the event that the
Company's operations in high tax jurisdictions such as Japan grow
disproportionately to the rest of the Company's operations, the Company will
be unable to fully utilize its foreign tax credits in the U.S., which could,
accordingly, result in the Company paying a higher overall effective tax rate
on its worldwide operations.
 
  Because the Subsidiaries operate outside of the United States, the Company
is subject to the jurisdiction of numerous foreign tax authorities. In
addition to closely monitoring the Subsidiaries locally based income, these
tax authorities regulate and restrict various corporate transactions,
including intercompany transfers. The Company believes that the tax
authorities in Japan and South Korea are particularly active in challenging
the tax structures of foreign corporations and their intercompany transfers.
Although the Company believes that its tax and transfer pricing structures are
in compliance in all material respects with the laws of every jurisdiction in
which it operates, no assurance can be given that these structures will not be
challenged by foreign tax authorities or that such challenges will not have a
material adverse effect on the Company's business or results of operations.
 
INCREASE IN DISTRIBUTOR COMPENSATION EXPENSE
 
  Under the Licensing and Sales Agreements (the "Licensing and Sales
Agreements") between each of the Subsidiaries and NSI, the Company has agreed
to incur a distributor commission expense of 42% of commissionable product
sales (with the exception of South Korea where, due to government regulations,
the Company uses a formula based upon a maximum payout of 35% of
commissionable product sales). The Licensing and Sales Agreements provide that
the Company is to satisfy this obligation by paying commissions owed to local
distributors. In the event that these commissions exceed 42% of commissionable
product sales, the Company is entitled to receive the difference from NSI. In
the event that the commissions paid are lower than 42%, the Company must pay
the difference to NSI. Under this formulation, the Company's total commission
expense is fixed at 42% of commissionable product sales in each country
(except for South Korea). The 42% figure has been set on the basis of NSI's
experience over the past seven years during which period actual commissions
paid in a given year together with the cost of administering the Global
Compensation Plan have ranged between 41% and 43% of commissionable product
sales for such year (averaging approximately 42%). In the event that actual
commissions payable to distributors from sales in the Company's markets vary
from these historical results, whether as a result of changes in distributor
behavior or changes to the Global Compensation Plan or in the event that NSI's
cost of administering the Global Compensation Plan increases or decreases, the
Licensing and Sales Agreements provide that the intercompany settlement figure
may be modified to more accurately reflect actual results. This could result
in the Company becoming obligated to make greater settlement payments to NSI
under the Licensing and Sales Agreements. Such additional payments could
adversely affect the Company's results of operations. Because the Company
licenses the right to use the Global Compensation Plan from NSI, the structure
of the plan, including commission rates, is under the control of NSI.
 
SEASONALITY AND CYCLICALITY
 
  While neither seasonal nor cyclical variations have materially affected the
Company's results of operations to date, the Company believes that its rapid
growth may have overshadowed these factors. Accordingly, there can be no
assurance that seasonal or cyclical variations will not materially adversely
affect the Company's results of operations in the future.
 
 
                                      18
<PAGE>
 
  The direct selling industry in Asia is impacted by certain seasonal trends
such as major cultural events and vacation patterns. For example, Japan,
Taiwan, Hong Kong and South Korea celebrate the local New Year in the
Company's first quarter. Management believes that direct selling in Japan is
also generally negatively impacted during August, when many individuals
traditionally take vacations.
 
  Generally, the Company has experienced rapid revenue growth in each new
market from the commencement of operations. In Japan, Taiwan and Hong Kong,
the initial rapid revenue growth was followed by a short period of stable
revenue followed by renewed growth fueled by new product introductions, an
increase in the number of active distributors and increased distributor
productivity. In addition, the Company may experience variations on a
quarterly basis in its results of operations, as new products are introduced
and new markets are opened. No assurances can be given that the Company's
revenue growth rate in South Korea, which commenced operations in February
1996, or in new markets where operations have not commenced, will follow this
pattern.
 
PRODUCT LIABILITY
 
  The Company may be subject, under applicable laws and regulations, to
liability for loss or injury caused by its products. The Company's
Subsidiaries are currently covered for product liability claims to the extent
of and under insurance programs maintained by NSI for their benefit and for
the benefit of its affiliates purchasing NSI products and will continue to be
so covered after the Offerings. Accordingly, NSI maintains a policy covering
product liability claims for itself and its affiliates with a $1 million per
claim and $1 million annual aggregate limit and an umbrella policy with a $40
million per claim and $40 million annual aggregate limit. Although the Company
has not been the subject of material product liability claims and the laws and
regulations providing for such liability in the Company's markets appear to
have been seldom utilized, no assurance can be given that the Company may not
be exposed to future product liability claims, and, if any such claims are
successful, there can be no assurance that the Company will be adequately
covered by insurance or have sufficient resources to pay such claims. The
Company does not currently maintain its own product liability policy.
 
COMPETITION
 
  The markets for personal care and nutritional products are large and
intensely competitive. The Company competes directly with companies that
manufacture and market personal care and nutritional products in each of the
Company's product lines. The Company competes with other companies in the
personal care and nutritional products industry by emphasizing the value and
premium quality of the Company's products and the convenience of the Company's
distribution system. Many of the Company's competitors have much greater name
recognition and financial resources than the Company. In addition, personal
care and nutritional products can be purchased in a wide variety of channels
of distribution. While the Company believes that consumers appreciate the
convenience of ordering products from home through a sales person or through a
catalog, the buying habits of many consumers accustomed to purchasing products
through traditional retail channels are difficult to change. The Company's
product offerings in each product category are also relatively small compared
to the wide variety of products offered by many other personal care and
nutritional product companies. There can be no assurance that the Company's
business and results of operations will not be affected materially by market
conditions and competition in the future.
 
  The Company also competes with other direct selling organizations, some of
which have longer operating histories and higher visibility name recognition
and financial resources. The leading network marketing company in the
Company's markets is Amway Corporation and its affiliates. The Company
competes for new distributors on the basis of the Global Compensation Plan and
its premium quality products. Management envisions the entry of many more
direct selling organizations into the marketplace as this channel of
distribution expands over the next several years. The Company has been advised
that certain large, well-financed corporations are planning to launch direct
selling enterprises which will compete with the Company in certain of its
product lines. There can be no assurance that the Company will be able to
successfully meet the challenges posed by this increased competition.
 
 
                                      19
<PAGE>
 
  The Company competes for the time, attention and commitment of its
independent distributor force. Given that the pool of individuals interested
in the business opportunities presented by direct selling tends to be limited
in each market, the potential pool of distributors for the Company's products
is reduced to the extent other network marketing companies successfully
recruit these individuals into their businesses. Although management believes
that the Company offers an attractive business opportunity, there can be no
assurance that other network marketing companies will not be able to recruit
the Company's existing distributors or deplete the pool of potential
distributors in a given market.
 
OPERATIONS OUTSIDE THE UNITED STATES; CURRENCY RISKS
 
  Virtually all of the Company's assets and operations are located, and all of
its revenues are derived from, operations outside the United States. The
Company's operations may be materially and adversely affected by economic,
political and social conditions in the countries in which it operates. A
change in policies by any government in the Company's markets could adversely
affect the Company and its operations through, among other things, changes in
laws, rules or regulations, or the interpretation thereof, confiscatory
taxation, restrictions on currency conversion, currency repatriation or
imports, or the expropriation of private enterprises. Although the general
trend in these countries has been toward more open markets and trade policies
and the fostering of private business and economic activity, no assurance can
be given that the governments in these countries will continue to pursue such
policies or that such policies will not be significantly altered in future
periods. This could be especially true in the event of a change in leadership,
social or political disruption or upheaval, or unforeseen circumstances
affecting economic, political or social conditions or policies. The Company is
aware of news releases in South Korea, for example, reporting comments by
political figures proposing restrictions on foreign direct sellers designed to
protect the market share of local companies. There can be no assurance that
such activities, or other similar activities in the Company's markets, will
not result in passage of legislation or the enactment of policies which could
materially adversely affect the Company's operations in these markets. In
addition, the Company's ability to expand its operations into the new markets
for which it has received an exclusive license to distribute NSI products will
directly depend on its ability to secure the requisite government approvals
and comply with the local government regulations in each of those countries.
The Company has in the past experienced difficulties in obtaining such
approvals as a result of certain actions taken by its distributors, and no
assurance can be given that these or similar problems will not prevent the
Company from commencing operations in those countries. See "Risk Factors--
Entering New Markets."
 
  The Company purchases virtually all of its products from NSI through Nu Skin
Hong Kong. Nu Skin Hong Kong pays for its purchases from NSI under a regional
distribution agreement in U.S. dollars, while the other Subsidiaries pay for
their purchases from Nu Skin Hong Kong under wholesale distribution agreements
in their local currency. Nu Skin Hong Kong therefore bears significant
currency exchange risk as a result of purchases from NSI on behalf of the
Subsidiaries. Fluctuations in currency exchange rates, particularly those
caused by an increase in the value of the U.S. dollar, could have a material
adverse effect on the Company's financial position, results of operations and
cash flows. The Company reduces its exposure to fluctuations in foreign
exchange rates by creating offsetting positions through the use of foreign
currency exchange contracts. The Company currently does not use such financial
instruments for trading or speculative purposes. The Company regularly
monitors its foreign currency risks and periodically takes measures to reduce
the impact of foreign exchange rate fluctuations on the Company's operating
results. See "Management's Discussion and Analysis of Financial Condition and
Results of Operations--Currency Fluctuation and Exchange Rate Information."
 
IMPORT RESTRICTIONS, DUTIES AND REGULATION OF CONSUMER GOODS
 
  With the exception of a small percentage of revenues in Japan, virtually all
of the Company's sales historically have been derived from products purchased
from NSI. All of those products historically have been imported into the
countries in which they were ultimately sold. The countries in which the
Company currently conducts business impose various legal restrictions on
imports. In Japan, the Japanese Ministry of Health and Welfare ("MOHW")
requires the Company to possess an import business license and to register
each personal care product imported into the country. Packaging and labeling
requirements are also specified. The Company
 
                                      20
<PAGE>
 
has had to reformulate many products to satisfy MOHW regulations. In Japan,
nutritional foods, drugs and quasi-drugs are all strictly regulated. The chief
concern involves the types of claims and representations that can be made
regarding the efficacy of nutritional products. In Taiwan, all "medicated"
cosmetic and pharmaceutical products, including PharmAssist, require
registration. In Hong Kong and Macau,"pharmaceutical" products are strictly
regulated. In South Korea, the Company is subject to and has obtained the
mandatory certificate of confirmation as a qualified importer of cosmetics
under the Pharmaceutical Affairs Law and is required to obtain additional
product approvals for each of the 45 categories of cosmetic products which it
imports. Each new cosmetic product undergoes a 60 day post-customs inspection
where, in addition to compliance with ingredient requirements, each product is
inspected for compliance with South Korean labeling requirements. There can be
no assurance that these or other applicable regulations will not prevent the
Company from introducing new products into its markets or require the
reformulation of existing products.
 
  The Company has not experienced any difficulty maintaining its import
licenses but has experienced complications regarding health and safety and
food and drug regulations for nutritional products. Many products require
reformulation to comply with local requirements. In addition, new regulations
could be adopted or any of the existing regulations could be changed at any
time in a manner that could have a material adverse effect on the Company's
business and results of operations. Duties on imports are a component of
national trade and economic policy and could be changed in a manner that would
be materially adverse to the Company's sales and its competitive position
compared to locally-produced goods, in particular in countries such as Taiwan,
where the Company's products are already subject to high customs duties. In
addition, import restrictions in certain countries and jurisdictions limit the
Company's ability to import products from NSI. In some jurisdictions, such as
the PRC, regulators may prevent the importation of NSI products altogether.
Present or future health and safety or food and drug regulations could delay
or prevent the introduction of new products into a given country or
marketplace or suspend or prohibit the sale of existing products in such
country or marketplace.
 
ANTI-TAKEOVER EFFECTS OF CERTAIN CHARTER, CONTRACTUAL AND STATUTORY PROVISIONS
 
  The Board of Directors is authorized, subject to certain limitations, to
issue without further consent of the stockholders up to 25,000,000 shares of
preferred stock with rights, preferences and privileges designated by the
Board of Directors. See "Description of Capital Stock--Preferred Stock." In
addition, the Company's Certificate of Incorporation requires the approval of
66 2/3% of the outstanding voting power of the Class A Common Stock and the
Class B Common Stock to authorize or approve certain change of control
transactions. See "Description of Capital Stock--Voting Rights" and "--Mergers
and Other Business Combinations." The Company's Certificate of Incorporation
and Bylaws also contain certain provisions that limit the ability to call
special meetings of stockholders and the ability of stockholders to bring
business before or to nominate directors at a meeting of stockholders. See
"Description of Capital Stock--Other Charter and Bylaw Provisions." Pursuant
to the Company's 1996 Stock Incentive Plan, in the event of certain change of
control transactions the Board of Directors has the right, under certain
circumstances, to accelerate the vesting of options and the expiration of any
restriction periods on stock awards. See "Management--1996 Stock Incentive
Plan." Finally, the Operating Agreements with NSI and NSIMG are subject to
renegotiation after December 31, 2001 upon a change of control of the Company.
Any of these actions, provisions or requirements could have the effect of
delaying, deferring or preventing a change of control of the Company. See
"Business--Relationship with NSI--General Provisions."
 
  Upon consummation of the Offerings, the Company will be subject to the
provisions of Section 203 of the General Corporation Law of the State of
Delaware (the "Anti-Takeover Law") regulating corporate takeovers. The Anti-
Takeover Law prevents certain Delaware corporations, including those whose
securities are listed on the New York Stock Exchange, from engaging, under
certain circumstances, in a "business combination" (which includes a merger of
not more than 10% of the corporations' assets) with an "interested
stockholder" (a stockholder who, together with affiliates and associates,
within the prior three years did own, 15% or more of the corporation's
outstanding voting stock) for three years following the date that such
stockholder became an "interested stockholder," unless the "business
combination" or "interested stockholder" is approved in a prescribed manner. A
Delaware corporation may "opt out" of the Anti-Takeover Law with an express
provision in its original certificate of incorporation or an express provision
in its certificate of incorporation or bylaws
 
                                      21
<PAGE>
 
resulting from a stockholders' amendment approved by at least a majority of
the outstanding voting shares. The Company has not "opted out" of the
provisions of the Anti-Takeover Law.
 
ABSENCE OF PUBLIC MARKET FOR CLASS A COMMON STOCK; DETERMINATION OF OFFERING
PRICE; PRICE FLUCTUATIONS
 
  Prior to the Offerings, there has been no public market for the Class A
Common Stock and there can be no assurance that an active trading market for
the Class A Common Stock will develop or continue after the closing of the
Offerings. Accordingly, no assurance can be given as to the liquidity of the
market for the Class A Common Stock or the price at which any sales of shares
of Class A Common Stock may occur in the future, which price will depend upon
the number of holders thereof and other factors beyond the control of the
Company, including the liquidity of the market for the Common Stock, investor
perceptions of the Company, changes in conditions or trends in the Company's
industry or publicly traded comparable companies, adverse publicity which the
Company or NSI may suffer and general economic and other conditions. The
initial public offering price per share of the Class A Common Stock will be
determined by negotiation among the Company, the Selling Stockholders and
representatives of the Underwriters, and may not be indicative of the market
price for the shares of Class A Common Stock after the closing of the
Offerings.
 
SHARES ELIGIBLE FOR FUTURE SALE
 
  Sales of a substantial number of shares of Class A Common Stock in the
public market following the Offerings could adversely affect the market price
for the Class A Common Stock. See "Description of Capital Stock" and "Shares
Eligible for Future Sale."
 
DILUTION
 
  The initial public offering price is expected to be approximately $21 per
share of Class A Common Stock. At this assumed offering price, investors
purchasing shares of Class A Common Stock in the Offerings will incur
immediate dilution of $20.19 per share. See "Dilution."
 
ABSENCE OF DIVIDENDS
 
  The Company does not anticipate that any dividends will be declared on its
Common Stock in the immediate future. The Company intends from time to time to
re-evaluate this policy based on its net income and its alternative uses for
retained earnings, if any. Any future declaration of dividends will be subject
to the discretion of the Board of Directors of the Company and subject to
certain limitations under the General Corporation Law of the State of
Delaware. The timing, amount and form of dividends, if any, will depend, among
other things, on the Company's results of operations, financial condition,
cash requirements and other factors deemed relevant by the Board of Directors
of the Company. There can be no assurance regarding the timing or payment of
any future dividends by the Company. It is anticipated that any dividends, if
declared, will be paid in U.S. dollars. See "Dividend Policy."
 
                                      22
<PAGE>
 
               THE REORGANIZATION AND S CORPORATION DISTRIBUTION
 
THE REORGANIZATION
 
  Prior to the Offerings, the shareholders of Nu Skin Japan, Nu Skin Korea, Nu
Skin Taiwan, Nu Skin Hong Kong and Nu Skin Thailand will contribute their
shares of capital stock to the capital of the Company in a transaction
intended to qualify under Section 351 of the Code in exchange for shares of
the Company's Class B Common Stock (the "Reorganization"). Prior to the
Reorganization, all of the outstanding shares of capital stock of the
Subsidiaries and Nu Skin Thailand were held by the Existing Stockholders. The
Reorganization will result in each of the Subsidiaries and Nu Skin Thailand
becoming a wholly-owned subsidiary of the Company.
 
  Nu Skin Hong Kong and Nu Skin Taiwan are Utah corporations, each operating
through branches in Hong Kong and Taiwan, respectively. Nu Skin Japan and Nu
Skin Korea are Japanese and South Korean corporations, respectively, and both
are domesticated corporations in Delaware. Nu Skin Thailand, which currently
has no operations, is a Thailand corporation and also a Delaware domesticated
corporation. Nu Skin Japan, Nu Skin Korea and Nu Skin Thailand each has dual
residence in the U.S. and its respective foreign jurisdiction, and each is
treated as a U.S. corporation for U.S. tax purposes and a Japan, South Korea
or Thailand corporation, respectively, for tax purposes in each such
jurisdiction. After the Reorganization, Nu Skin Hong Kong and Nu Skin Taiwan
will continue to be viewed as branches in Hong Kong and Taiwan, respectively,
and Nu Skin Japan, Nu Skin Korea and Nu Skin Thailand will continue to be
viewed as domestic corporations in Japan, South Korea and Thailand,
respectively.
 
  The following chart illustrates the organizational structure of the Company
immediately after the Reorganization and the Offerings.
 
                     POST-REORGANIZATION AND THE OFFERINGS
 
                                     [CHART]
 
S CORPORATION DISTRIBUTION
 
  Prior to the Reorganization, each Subsidiary elected to be treated as an "S"
corporation under subchapter S of the Code and comparable state tax laws. As a
result of the Subsidiaries' S corporation status, the earnings of the
Subsidiaries since incorporation have been included in the taxable income of
the Existing Stockholders for Federal and certain state income tax purposes,
and the Subsidiaries have generally not been subject to U.S. Federal or state
income tax on such earnings. Prior to the consummation of the Offerings, the
Subsidiaries' S corporation status will be terminated (the "S Termination
Date"). Prior to the S Termination Date, the Company will declare a
distribution to the Existing Stockholders that will include all of the
Subsidiaries' previously earned and undistributed S corporation earnings
through the S Termination Date (the "S Corporation Distribution").
 
                                      23
<PAGE>
 
As of September 30, 1996, the Subsidiaries' aggregate undistributed taxable S
corporation earnings were $81.9 million. The Company estimates that the
Subsidiaries' aggregate undistributed taxable S corporation earnings will be
between $92.0 million and $97.0 million as of the S Termination Date (which
includes approximately $10 million to $15 million of the Company's earned and
undistributed taxable S corporation earnings for the period from October 1,
1996 through the S Termination Date). The S Corporation Distribution will be
distributed in the form of promissory notes due within six months of the S
Termination Date bearing interest at 8% per annum (S Distribution Notes). Upon
the consummation of the Offerings, approximately $15.0 million of the proceeds
from the Offerings will be used to pay a portion of the S Distribution Notes.
The Company estimates that, at the Offerings, it will reserve between $60.0
million and $70.0 million of cash on hand for repayment of the S Distribution
Notes. The balance of the S Distribution Notes will be repaid from cash
generated by operations. On and after the S Termination Date, the Company will
no longer be treated as an S corporation and, accordingly, will be fully
subject to Federal and state income taxes.
 
                                      24
<PAGE>
 
                                USE OF PROCEEDS
   
  The net proceeds from the sale of shares of Class A Common Stock by the
Company are estimated to be approximately $91 million, based on an assumed
initial public offering price of $21 per share and after deducting estimated
underwriting discounts and offering expenses payable by the Company. The
Company will not receive any of the proceeds from the sale of shares of Class
A Common Stock by the Selling Stockholders, including from the exercise of the
underwriters' over-allotment options. The Company has agreed to pay certain
expenses on behalf of the Selling Stockholders.     
 
  The Company anticipates applying the net proceeds of the Offerings as
follows: (i) approximately $40 million of such proceeds will be used, together
with operating income, to finance the planned entry of the Company into
Thailand, the Philippines, the PRC (where it is anticipated that the Company
will be required to invest in a manufacturing facility), Malaysia, Indonesia,
Vietnam and Singapore, which includes a $15 million payment to NSI (consisting
of a $5 million payment upon the consummation of the Offerings and a $10
million payment scheduled for January 15, 1997) as partial payment for the
exclusive rights to distribute NSI products in these countries, and which may
include organizational costs, the initial build-up of inventory and other
start-up expenses; (ii) approximately $15 million will be used to repay a
portion of the S Distribution Notes; (iii) approximately $12 million of such
proceeds will be used for the introduction of new products in the Company's
markets; (iv) approximately $12 million of such proceeds will be used to
enhance the Company's technological infrastructure, including the expansion of
information systems hardware and support capabilities allowing the Company the
ability to better support distributors; (v) approximately $10 million of such
proceeds will be used to expand the Company's presence and operations in South
Korea, Japan and Taiwan, which will include the establishment of several
additional walk-in distributor centers in major cities; and (vi) the remainder
of such proceeds, approximately $2 million, will be used for general corporate
purposes, which may include additional capital expansion projects. Pending
such uses, the Company intends to invest the proceeds from the Offerings in
short-term, interest bearing, investment grade instruments.
 
                                DIVIDEND POLICY
 
  The Company does not anticipate that any dividends will be declared on its
Common Stock in the immediate future. The Company intends from time to time to
re-evaluate this policy based on its net income and its alternative uses for
retained earnings, if any. Any future declaration of dividends will be subject
to the discretion of the Board of Directors of the Company and subject to
certain limitations under the General Corporation Law of the State of Delaware
(the "DGCL"). The timing, amount and form of dividends, if any, will depend,
among other things, on the Company's results of operations, financial
condition, cash requirements and other factors deemed relevant by the Board of
Directors of the Company. It is anticipated that any dividends, if declared,
will be paid in U.S. dollars. The Company, as a holding company, will be
dependent on the earnings and cash flow of, and dividends and distributions
from, the Subsidiaries to pay any cash dividends or distributions on the Class
A Common Stock that may be authorized by the Board of Directors of the
Company. See "Certain United States Tax Consequences to Non-United States
Holders." Holders of Class A Common Stock and holders of Class B Common Stock
will share equally in any dividends declared by the Board of Directors. See
"Risk Factors--Absence of Dividends," "--Reliance on Operations of and
Dividends and Distributions from Subsidiaries" and "Description of Capital
Stock--Common Stock--Dividends" and "--Preferred Stock."
 
                                      25
<PAGE>
 
                                CAPITALIZATION
 
  The following table sets forth the cash and cash equivalents, the short-term
debt and capitalization of the Company on a combined basis as of September 30,
1996, and as adjusted as of that date to give effect to the Reorganization,
including (i) the S Corporation Distribution as if the Company's S corporation
status had terminated on such date; and (ii) $5.8 million of net deferred tax
assets that would have been recorded had the Company's S corporation status
been terminated on September 30, 1996, and as further adjusted to reflect the
sale by the Company of shares of Class A Common Stock in the Offerings, and
the application of the net proceeds therefrom. The information below should be
read in conjunction with the Combined Financial Statements and the related
notes thereto and "Management's Discussion and Analysis of Financial Condition
and Results of Operations" and pro forma financial statements included
elsewhere in this Prospectus.
 
<TABLE>   
<CAPTION>
                                     AS OF SEPTEMBER 30, 1996
                         -----------------------------------------------------------
                               (IN THOUSANDS, EXCEPT SHARE AMOUNTS)
                                         AS                AS FURTHER
                         ACTUAL       ADJUSTED      ADJUSTED (/1/)(/2/)(/3/)
                         -------      --------      ------------------------
<S>                      <C>          <C>           <C>                      
Cash and cash
 equivalents............ $81,079      $81,079               $151,844
                         =======      =======               ========
Short-term notes
 payable(/1/)(/4/)...... $    --      $81,893               $ 76,893
                         =======      =======               ========
Long-term notes
 payable(/1/)........... $    --      $    --               $ 10,000
Stockholders' equity:
 Capital Stock of the
  Subsidiaries prior to
  the Reorganization....   4,550(/5/)      --                     --
 Preferred Stock, par
  value $.001 per share,
  25,000,000 shares
  authorized,
  no shares issued and
  outstanding ..........      --           --                     --
 Class A Common Stock,
  par value $.001 per
  share, 500,000,000
  shares
  authorized, no, no and
  10,350,000 shares
  issued and outstanding
  actual, as adjusted
  and as further
  adjusted,
  respectively(/7/).....      --           --                     10
 Class B Common Stock,
  par value $.001 per
  share, 100,000,000
  shares authorized, no,
  80,250,000 and
  73,059,500 shares
  issued and outstanding
  actual, as adjusted
  and as further
  adjusted,
  respectively..........      --           80(/5/)                73
 Additional paid in
  capital...............      --           --                126,693
 Cumulative foreign
  currency translation
  adjustment............  (3,714)      (3,714)                (3,714)
 Retained earnings......  77,423        5,769(/6/)             5,769
 Deferred compensation..      --           --                (25,931)
 Note receivable from
  NSI...................      --           --                (10,000)
                         -------      -------               --------
   Total stockholders'
    equity..............  78,259        2,135                 92,900
                         -------      -------               --------
   Total
    capitalization...... $78,259      $ 2,135               $102,900
                         =======      =======               ========
</TABLE>    
 
- --------
(1) Reflects the sale by the Company of 4,750,000 shares of Class A Common
    Stock at an estimated offering price of $21 per share, less estimated
    offering expenses of $9.0 million, including Underwriters' discounts. In
    connection with the Offerings, the Company will pay the $25.0 million
    License Fee to NSI, which consists of a $5 million cash payment upon the
    consummation of the Offerings, a $10 million short-term note due on
    January 15, 1997 and a $10 million long-term note due on January 15, 1998.
    The $5 million cash payment and the $10 million short-term note will be
    paid from the proceeds of the Offerings. Approximately $15.0 million of
    the net proceeds of the Offerings will also be used to repay a portion of
    the S Distribution Notes. The Company estimates that, at the Offerings, it
    will reserve between $60.0 million and $70.0 million of cash on hand for
    repayment of the S Distribution Notes. The balance of the S Distribution
    Notes are expected to be repaid from cash generated by operations.
   
(2) Reflects the conversion by the Existing Stockholders of 7,190,500 shares
    of Class B Common Stock into Class A Common Stock. Of these shares,
    2,855,000 shares will be contributed by the Existing Stockholders, prior
    to the Offerings, to the Company and NSI and its affiliates (other than
    the Company) for issuance in connection with the Distributor Options and
    employee stock bonus awards and 4,335,500 shares will be sold in the
    Offerings. Also reflects 14,500 shares of Class A Common Stock that will
    be issued immediately following the Reorganization and prior to the
    Offerings upon exercise of options by an executive officer of the Company
    and which shares will be sold in the Offerings. Also reflects estimated
    deferred compensation and additional paid-in capital of $25.9 million,
    $4.8 million of which represents the estimated compensation expense
    related to the employee stock bonus awards granted to employees of the
    Company, NSI and its affiliates which vest over a period of four years and
    $21.1 million of which represents the estimated compensation expense
    related to the one-time grant of the Distributor Options with an exercise
    price at 25% of the initial public offering price to independent
    distributors (non-employees) of the Company immediately prior to the
    Offerings. See "Shares Eligible for Future Sale."     
(3) No adjustment has been made to give effect to the Company's earned and
    undistributed taxable S corporation earnings for the period from October
    1, 1996, through the S Termination Date. The Company anticipates the
    increase in the S Distribution Notes will be approximately $10 million and
    $15 million. See "The Reorganization and S Corporation Distribution."
(4) Reflects the issuance of $81.9 million of S Distribution Notes to the
    Selling Stockholders in respect of the earned and undistributed taxable S
    corporation earnings and capital at September 30, 1996, that would have
    been distributed had the Subsidiaries' S corporation status been
    terminated on September 30, 1996. Approximately $15.0 million of the net
    proceeds of the Offerings will be used to repay a portion of the S
    Distribution Notes.
(5) Reflects the contribution by the Existing Stockholders of their interests
    in the Subsidiaries in exchange for shares of Class B Common Stock.
(6) Reflects the recognition of a deferred tax asset of $5.8 million. In
    connection with the Reorganization, the Company will record deferred tax
    assets for U.S. Federal and state income taxes as if the Company had been
    taxed as a C corporation rather than as an S corporation since inception.
(7) Excludes 1,605,000 shares held by the Company and reserved for issuance
    upon exercise of the Distributor Options.
 
                                      26
<PAGE>
 
                                   DILUTION
 
  The net tangible book value of the Company at September 30, 1996 was
approximately $78.3 million, or $.98 per share of Common Stock. After giving
effect to the Reorganization and the S Corporation Distribution as if they had
occurred as of September 30, 1996 and the Company's S corporation status had
terminated at such date, the pro forma net tangible book value of the Company
at September 30, 1996 would have been approximately $2.1 million, or $.03 per
share of Common Stock. After giving effect to the sale of the 4,750,000 shares
of Class A Common Stock offered by the Company hereby, and the application of
the estimated net proceeds therefrom as set forth under "Use of Proceeds"
(after deducting estimated offering expenses and the underwriting discount),
after the purchase of the License Fee from NSI, the pro forma net tangible
book value of the Company as adjusted at September 30, 1996 would have been
approximately $67.9 million, or $.81 per share. See "The Reorganization and S
Corporation Distribution" and "Use of Proceeds." This represents an immediate
dilution of $20.19 per share to purchasers of shares at the initial public
offering price. See "Risk Factors--Dilution." The following table illustrates
the per share dilution:
 
<TABLE>
   <S>                                                            <C>    <C>
   Assumed initial public offering price per share(/1/)..........        $21.00
     Net tangible book value per share at September 30, 1996..... $ .98
     Increase in net tangible book value per share attributable
      to the establishment of deferred tax assets................   .07
     Decrease in net tangible book value per share attributable
      to S Corporation Distribution and Reorganization........... (1.02)
                                                                  -----
     Adjusted net tangible book value per share before the
      Offerings..................................................   .03
     Increase in net tangible book value per share attributable
      to the Offerings...........................................  1.08
     Decrease in tangible book value per share attributable to
      the purchase of the exclusive license fee from NSI.........  (.30)
                                                                  -----
   Net tangible book value, as further adjusted, per share after
    the Offerings................................................           .81
                                                                         ------
   Dilution per share to purchasers of shares in the Offerings...        $20.19
                                                                         ======
</TABLE>
  --------
  (1) Before deducting estimated underwriting discounts and commissions
      and estimated expenses of the Offerings payable by the Company.
 
  The following table summarizes on a pro forma basis as of September 30, 1996
the difference between the number of shares of Common Stock purchased from the
Company, the total consideration paid and the average price per share paid by
the Existing Stockholders and by the purchasers of Common Stock in the
Offerings at an assumed initial public offering price of $21 per share.
 
<TABLE>     
<CAPTION>
                             SHARES PURCHASED       TOTAL CONSIDERATION        AVERAGE
                            ----------------------- -------------------------   PRICE
                              NUMBER        PERCENT    AMOUNT         PERCENT PER SHARE
                            ----------      ------- ------------      ------- ---------
   <S>                      <C>             <C>     <C>               <C>     <C>
   Existing Stockhold-
    ers(/1/)............... 75,914,500(/2/)    89%  $         --(/3/)    --%   $   --
   New investors...........  9,100,000(/4/)    11    191,100,000        100     21.00
                            ----------        ---   ------------        ---
     Total................. 85,014,500        100%  $191,100,000        100%
                            ==========        ===   ============        ===
</TABLE>    
  --------
     
  (1) The term Existing Stockholders does not include an executive
      officer of the Company who will exercise an option for 14,500
      shares following the Reorganization and who will sell such shares
      in the Offerings.     
     
  (2) Excludes 4,335,500 shares to be sold by the Existing Stockholders
      to new investors in connection with the Offerings. Includes
      1,250,000 shares which the Existing Stockholders have committed to
      transfer to NSI and its affiliates (other than the Company) for
      subsequent issuance in connection with employee stock bonus awards
      and 1,605,000 shares which the Existing Stockholders intend to
      contribute to the Company for subsequent issuance upon exercise of
      the Distributor Options.     
     
  (3) The cash consideration paid by the Existing Stockholders has been
      reduced by distributions previously made to the Existing
      Stockholders and certain distributions to be received by the
      Existing Stockholders out of the net proceeds of the Offerings. See
      "The Reorganization and S Corporation Distribution" and "Use of
      Proceeds."     
     
  (4) Includes 4,335,500 shares to be sold by the Existing Stockholders,
      14,500 shares to be sold by an executive officer of the Company
      after exercise of an option and 4,750,000 shares to be sold by the
      Company in connection with the Offerings.     
         
                                      27
<PAGE>
 
               SELECTED COMBINED FINANCIAL AND OTHER INFORMATION
 
  The following selected combined financial and other data as of December 31,
1994 and 1995 and for the fiscal years ended September 30, 1993 and 1994 and
for the three month period ended December 31, 1994 and for the year ended
December 31, 1995 have been derived from the Company's Combined Financial
Statements, which have been audited by Price Waterhouse LLP, independent
accountants, included elsewhere in this Prospectus. The combined financial
data as of September 30, 1993 and 1994 are derived from the combined financial
statements of the Company, which have been audited but are not contained
herein. The financial data as of September 30, 1991 and 1992 and for the
fiscal years ended September 30, 1991 and 1992 and for the year ended December
31, 1994 and as of September 30, 1996 and for the nine months ended September
30, 1995 and 1996 are unaudited. Interim results, in the opinion of
management, include all adjustments (consisting solely of normal recurring
adjustments) necessary to present fairly the financial information for such
periods; however, such results are not necessarily indicative of the results
which may be expected for any other interim period or for a full year. This
information should be read in conjunction with "Management's Discussion and
Analysis of Financial Condition and Results of Operations" and the Combined
Financial Statements and the related notes thereto included elsewhere in this
Prospectus.
 
<TABLE>
<CAPTION>
                                                                 THREE
                                                                 MONTHS                           NINE MONTHS
                                                                 ENDED         YEAR ENDED            ENDED
                              YEAR ENDED SEPTEMBER 30,        DECEMBER 31,    DECEMBER 31,       SEPTEMBER 30,
                         ------------------------------------ ------------ ------------------- ------------------
                           1991      1992     1993     1994       1994     1994(/1/)    1995     1995      1996
                         --------  -------- -------- -------- ------------ ---------  -------- --------  --------
                                                 (IN THOUSANDS, EXCEPT PER SHARE DATA)
<S>                      <C>       <C>      <C>      <C>      <C>          <C>        <C>      <C>       <C>
INCOME STATEMENT DATA:
Revenue................. $    677  $ 42,919 $110,624 $254,637   $ 73,562   $264,440   $358,609 $241,412  $471,312
Cost of sales...........      462    14,080   38,842   86,872     19,607     82,241     96,615   64,110   133,592
                         --------  -------- -------- --------   --------   --------   -------- --------  --------
Gross profit............      215    28,839   71,782  167,765     53,955    182,199    261,994  177,302   337,720
Operating expenses:
 Distributor incen-
  tives.................      130    14,659   40,267   95,737     27,950    101,372    135,722   91,893   175,149
 Selling, general and
  administrative........    1,249    10,065   27,150   44,566     13,545     48,753     67,475   44,099    69,970
                         --------  -------- -------- --------   --------   --------   -------- --------  --------
Operating income........   (1,164)    4,115    4,365   27,462     12,460     32,074     58,797   41,310    92,601
Other income (expense),
 net....................        3       160      133      443       (813)      (394)       511     (408)    1,530
                         --------  -------- -------- --------   --------   --------   -------- --------  --------
Income before provision
 for income taxes.......   (1,161)    4,275    4,498   27,905     11,647     31,680     59,308   40,902    94,131
Provision for income
 taxes..................       --     1,503      417   10,226      2,730     10,071     19,097   13,170    33,810
                         --------  -------- -------- --------   --------   --------   -------- --------  --------
Net income (loss)....... $ (1,161) $  2,772 $  4,081 $ 17,679   $  8,917   $ 21,609   $ 40,211 $ 27,732  $ 60,321
                         ========  ======== ======== ========   ========   ========   ======== ========  ========
</TABLE>
 
<TABLE>
<S>                                                <C>       <C>       <C>
PRO FORMA INCOME STATEMENT DATA(/2/)(/3/):
Revenue........................................... $358,609  $241,412  $471,312
Cost of sales.....................................   96,615    64,110   133,592
                                                   --------  --------  --------
Gross profit......................................  261,994   177,302   337,720
Operating expenses:
 Distributor incentives...........................  135,722    91,893   175,149
 Selling, general and administrative..............   74,318    49,231    75,102
                                                   --------  --------  --------
Operating income..................................   51,954    36,178    87,469
Other income (expense), net(/4/)..................   (2,298)   (3,217)    1,997
                                                   --------  --------  --------
Income before provision for income taxes..........   49,656    32,961    89,466
Provision for income taxes........................   19,049    12,644    32,502
                                                   --------  --------  --------
Net income (loss)................................. $ 30,607  $ 20,317  $ 56,964
                                                   ========  ========  ========
Net income per share.............................. $    .36  $    .24  $    .67
Weighted average common shares outstanding(/5/)...   85,377    85,377    85,377
</TABLE>
 
                                      28
<PAGE>
 
<TABLE>
<CAPTION>
                                                               AS
                              AS OF SEPTEMBER 30,        OF DECEMBER 31,
                         ------------------------------- ----------------
                          1991    1992   1993     1994    1994     1995
                         ------  ------ -------  ------- -------  -------
BALANCE SHEET DATA:                       (IN THOUSANDS)
<S>                      <C>     <C>    <C>      <C>     <C>      <C>      
Cash and cash equiva-
 lents.................. $1,132  $1,553 $14,591  $18,077 $16,288  $63,213
Working capital.........   (921)  1,026    (504)  15,941  26,680   47,863
Total assets............  2,733  10,236  41,394   71,565  61,424  118,228
Stockholders' equity....   (656)  2,749   6,926   24,934  33,861   61,771
</TABLE>
 
<TABLE>
<CAPTION>
                                                       AS OF SEPTEMBER 30, 1996
                                                       -------------------------
                                                        ACTUAL  AS ADJUSTED(/6/)
                                                       -------- ----------------
BALANCE SHEET DATA:                                         (IN THOUSANDS)
<S>                                                    <C>      <C>
Cash and cash equivalents............................. $ 81,079     $151,844
Working capital.......................................   60,828       57,309
Total assets..........................................  168,907      270,441
Short term notes payable to stockholders..............       --       66,893
Short term note payable to NSI........................       --       10,000
Long term note payable to NSI.........................       --       10,000
Stockholders' equity..................................   78,259       92,900
</TABLE>
 
<TABLE>
<CAPTION>
                                                           AS               AS
                             AS OF SEPTEMBER 30,     OF DECEMBER 31, OF SEPTEMBER 30,
                         --------------------------- --------------- -----------------
                         1991  1992   1993    1994    1994    1995     1995     1996
                         ---- ------ ------- ------- ------- ------- -------- --------
<S>                      <C>  <C>    <C>     <C>     <C>     <C>     <C>      <C>
OTHER INFORMATION(/7/):
Number of active
 distributors...........   -- 33,000 106,000 152,000 170,000 236,000  224,000  331,000
Number of executive
 distributors...........   --    649   2,788   5,835   6,083   7,550    7,519   17,809
</TABLE>
- --------
(1) The information for the year ended December 31, 1994 is not included in
    the Company's Combined Financial Statements included elsewhere in this
    Prospectus. Such information has been presented for comparative purposes
    only.
(2) The unaudited pro forma income statement data reflects the Reorganization,
    the Offerings and the following adjustments as if such events had occurred
    on January 1, 1995: (i) the amortization over a 20-year period of a $25.0
    million payment, consisting of $5.0 million in cash and $20.0 million in
    notes, to NSI for the exclusive rights to distribute NSI products in
    Thailand, Indonesia, Malaysia, the Philippines, the PRC, Singapore and
    Vietnam (the "License Fee"); (ii) the recognition by the Company of
    additional management charges of $4.4 million per year relating to certain
    support services provided to the Company by NSI and an NSI affiliate;
    (iii) estimated annual compensation expense of $1.2 million related to the
    employee stock bonus awards granted to employees of the Company, NSI and
    its affiliates; (iv) adjustments for U.S. Federal and state income taxes
    as if the Company had been taxed as a C corporation rather than as an S
    corporation since inception; and (v) increased interest expense of $2.7
    million relating to the issuance of $81.9 million of interest bearing S
    distribution notes (the "S Distribution Notes"), approximately $15.0
    million of which will be repaid from the proceeds of the Offerings, due
    and payable within six months (8% interest per annum) to the Existing
    Stockholders in respect of the earned and undistributed taxable S
    corporation earnings and capital at September 30, 1996, that would have
    been distributed had the Company's S corporation status been terminated on
    September 30, 1996.
(3) The unaudited pro forma income statement data does not reflect the
    estimated non-cash compensation expense of $21.1 million in connection
    with the one-time grant of the Distributor Options at an exercise price of
    25% of the initial public offering price. The granting and vesting of the
    Distributor Options will be conditioned upon distributor performance under
    the Global Compensation Plan and the NSI 1996 Distribution Stock Option
    Plan. The vesting of the Distributor Options is scheduled to occur on
    December 31, 1997. The Company will record distributor stock incentive
    expense for these non-employee stock options. See "Certain Relationships
    and Related Transactions" and "Shares Eligible for Future Sale."
(4) Other pro forma income and expense includes: (i) increased interest
    expense of $2.7 million for the year ended December 31, 1995 and for the
    nine months ended September 30, 1995, relating to the issuance of $81.9
    million of S Distribution Notes (approximately $15.0 million of which will
    be repaid from the proceeds of the Offerings); (ii) increased interest
    expense of $0.9 million, $0.7 million and $0.1 million for the year ended
    December 31, 1995 and for the nine months ended September 30, 1995 and
    1996, respectively, relating to the issuance of $20.0 million in notes as
    partial payment of the License Fee payable to NSI; and (iii) increased
    interest income of $0.8 million, $0.6 million and $0.6 million for the
    year ended December 31, 1995 and for the nine months ended September 30,
    1995 and 1996, respectively, relating to an estimated $10.0 million note
    receivable from NSI as consideration for the Distributor Options.
   
(5) Reflects 80,250,000 shares of Common Stock and Common Stock equivalents
    outstanding after giving effect to the Reorganization, increased by the
    sale of 4,750,000 shares of Class A Common Stock, the award of 109,000
    shares of Common Stock to employees of the Company and an option granted
    to an executive officer of the Company to purchase 267,500 shares of Class
    A Common Stock (14,500 of which will be issued upon partial exercise of
    such options following the Reorganization and prior to the Offerings and
    sold in connection with the Offerings). Supplemental income per share,
    calculated as if $25.0 million of the proceeds from the Offerings were
    used to repay notes payable, had a dilutive effect of less than 2%, and
    therefore, is not presented.     
(6) The as adjusted balance sheet data as of September 30, 1996 reflects
    estimated deferred compensation expense and additional paid-in capital of
    $21.1 million in connection with the one-time grant of the Distributor
    Options. The as adjusted balance sheet data also reflects: (i) the sale of
    4,750,000 shares of Class A Common Stock pursuant to the Offerings; (ii)
    the issuance of $81.9 million of S Distribution Notes to the Selling
    Stockholders; (iii) a $15.0 million partial payment of the S Distribution
    Notes from the proceeds of the Offerings; (iv) $20.0 million in notes
    payable to NSI, consisting of a $10 million short-term note due on January
    15, 1997 and a $10 million long-term note due on January 15, 1998, which
    will be issued as partial payment of the $25.0 million License Fee to NSI;
    (v) an estimated $10.0 million note receivable from NSI, issued by NSI as
    partial consideration for the Distributor Options; (vi) estimated deferred
    compensation and additional paid-in capital of $4.8 million, which
    represents the estimated compensation expense related to the employee
    stock bonus awards granted to employees of the Company, NSI and its
    affiliates which vest over a period of four years; and (vii) the
    recognition of a deferred tax asset of $5.8 million relating to
    adjustments for U.S. Federal and state income taxes as if the Company had
    been taxed as a C corporation rather than as an S corporation since
    inception. No adjustment has been made to give effect to the Company's
    earned and undistributed taxable S corporation earnings for the period
    from October 1, 1996 through the S Termination Date (as defined herein).
    The Company anticipates the increase in the S Distribution Notes to be
    between $10.0 million and $15.0 million. See "The Reorganization and S
    Corporation Distribution." The Company estimates that, at the Offerings,
    it will reserve between $60.0 million and $70.0 million of cash on hand
    for repayment of the S Distribution Notes. The balance of the S
    Distribution Notes will be repaid from cash generated by operations.
(7) Active distributors are those distributors who are resident in the
    countries in which the Company operates and who have purchased products
    during the three months ended as of the date indicated, rounded to the
    nearest thousand. An executive distributor is an active distributor who
    has submitted a qualifying letter of intent to become an executive
    distributor, achieved specified personal and group sales volumes for a
    four month period and maintained such specified personal and group sales
    volumes thereafter.
 
                                      29
<PAGE>
 
  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF
                                  OPERATIONS
 
  The following discussion of the Company's financial condition and results of
operations should be read in conjunction with the Combined Financial
Statements and the related notes thereto included elsewhere in this
Prospectus. See also "The Reorganization and S Corporation Distribution."
 
OVERVIEW
 
  Nu Skin Asia Pacific is a rapidly growing network marketing company involved
in the distribution and sale of premium quality, innovative personal care and
nutritional products. The Company is the exclusive distribution vehicle for Nu
Skin International, Inc. ("Nu Skin International" or "NSI") in the countries
of Japan, Taiwan, Hong Kong (including Macau) and South Korea, where the
Company currently has operations, and in Thailand, Indonesia, Malaysia, the
Philippines, the PRC, Singapore and Vietnam, where operations have not
commenced. Additionally, the Company supplies certain products to NSI
affiliates in Australia and New Zealand. The Company's network of independent
distributors has grown since inception to more than 330,000 active
distributors as of September 30, 1996.
 
  The Company has generated increased revenue each year since it commenced
operations in September 1991 and has operated profitably each year since 1992.
The Company's growth is primarily due to an increase in revenue from sales of
personal care products, the introduction of nutritional products, an increase
in the number of active distributors and the expansion of operations into new
geographic markets.
   
  The Company's revenue is primarily dependent upon the efforts of a network
of independent distributors who purchase products and sales materials from the
Company in their local currency and who constitute the Company's customers.
The Company recognizes virtually all of its revenue when products are shipped
and title passes to these independent distributors after payment is received
by the Company. Revenue is net of returns, which have historically been less
than 1.5% of gross sales. Distributor incentives are paid to various
distributors on each product sale. The amount and recipient of the incentive
varies depending on the purchaser's position within the Global Compensation
Plan. These incentives are classified as operating expenses. The following
table sets forth revenue information for the time periods indicated. This
table should be reviewed in connection with the tables presented under
"Results of Operations" which disclose distributor incentives and other costs
associated with generating the aggregate revenue presented.     
 
<TABLE>
<CAPTION>
                                                                   NINE MONTHS ENDED
                                DATE       YEAR ENDED DECEMBER 31,   SEPTEMBER 30,
                              OPERATIONS   ----------------------- -----------------
   COUNTRY                    COMMENCED     1993    1994    1995     1995     1996
   -------                  -------------- ------- ------- ------- -------- --------
                                                         (IN MILLIONS)
   <S>                      <C>            <C>     <C>     <C>     <C>      <C>
   Japan................... April 1993     $ 101.2 $ 172.9 $ 231.5 $  153.6 $  265.1
   Taiwan.................. January 1992      38.6    79.2   105.4     74.1    107.0
   South Korea............. February 1996       --      --      --       --     83.7
   Hong Kong............... September 1991    14.3    10.9    17.1     10.7     12.1
   Sales to NSI
    affiliates(/1/)........ January 1993       8.5     1.4     4.6      3.0      3.4
                                           ------- ------- ------- -------- --------
     Total revenue.........                $ 162.6 $ 264.4 $ 358.6 $  241.4 $  471.3
                                           ======= ======= ======= ======== ========
</TABLE>
  --------
  (1) Includes revenue from the sale of certain products to NSI
      affiliates in Australia and New Zealand.
 
  Revenue generated in Japan and Taiwan represented 56.2% and 22.7%,
respectively, of total revenue generated during the nine months ended
September 30, 1996. Since the commencement of operations in February 1996, the
Company's South Korean operations generated $83.7 million of revenue, or 17.8%
of total revenue for the nine months ended September 30, 1996. Although
operating costs have increased in each country with the growth of the
Company's revenue, such costs have declined as a percentage of revenue due to
improved operating leverage. Revenue generated in Hong Kong during the nine
months ended September 30, 1996 represented 2.6% of total Company revenue.
 
                                      30
<PAGE>
 
  Cost of sales primarily consists of the cost of products purchased from NSI
(in U.S. dollars) as well as customs duties related to the importation of such
products. As the sales mix changes between product categories, cost of sales
and, accordingly, gross profit, may fluctuate to some degree. In general,
however, costs of sales move proportionate to revenue. Also, as currency
exchange rates fluctuate, the Company's gross margin will fluctuate.
 
  Distributor incentives are the Company's most significant expense. Pursuant
to the Operating Agreements with NSI, the Company has agreed to incur a
distributor commission expense of 42% of commissionable product sales (with
the exception of South Korea, where, due to government regulations, the
Company uses a formula based upon a maximum payout of 35% of commissionable
product sales). The Licensing and Sales Agreements provide that the Company is
to satisfy this obligation by paying commissions owed to local distributors.
In the event that these commissions exceed 42% of commissionable product
sales, the Company is entitled to receive the difference from NSI. In the
event that the commissions paid are lower than 42%, the Company must pay the
difference to NSI. Under this formulation, the Company's total commission
expense is fixed at 42% of commissionable product sales in each country
(except for South Korea). Because the Company's revenue includes sales of both
commissionable and non-commissionable items, distributor incentives as a
percentage of total revenue have ranged from approximately 36.4% to 38.1%
since September 30, 1993. Non-commissionable items consist of sales materials
and starter kits as well as sales to NSI affiliates in Australia and New
Zealand.
 
  Selling, general and administrative expenses include wages and benefits,
rents and utilities, travel and entertainment, promotion and advertising and
professional fees, as well as license and management fees paid to NSI and Nu
Skin International Management Group, Inc. ("NSIMG"). Pursuant to the Operating
Agreements, the Company contracts for management support services from NSIMG,
for which the Company pays a fee equal to an allocation of expenses plus 3%.
In addition, the Company pays to NSI a license fee of 4% of the Company's
revenues from sales to distributors (excluding sales of starter kits) for the
use of NSI's distributor lists, distribution system and certain related
intangibles.
 
  Provision for income taxes is dependent on the statutory tax rates in each
of the countries in which the Company operates. Historically, each of the
Subsidiaries was only taxed in its local jurisdiction in accordance with
relevant tax laws. Statutory tax rates in the countries in which the Company
has operations are 16.5% in Hong Kong, 25.0% in Taiwan, 30.1% in South Korea
and 57.9% in Japan. The Company operates a regional business center in Hong
Kong, which bears inventory obsolescence and currency exchange risks. Any
income or loss incurred by the regional business center is not subject to
taxation in Hong Kong.
 
  Upon the consummation of the Reorganization, the Company will be subject to
taxation in the United States, where it is incorporated, at a statutory
corporate federal tax rate of 35%. In addition, each Subsidiary will be
subject to taxation in the country in which it operates. The Company will
receive foreign tax credits for the amount of foreign taxes actually paid in a
given period, which may be utilized to reduce taxes paid in the United States.
In the event that the Company's operations in high tax jurisdictions such as
Japan grow disproportionately to the rest of the Company's operations, the
Company may be unable to fully utilize its foreign tax credits in the U.S.
which could, accordingly, result in the Company paying a higher overall
effective tax rate on its worldwide operations.
 
 
                                      31
<PAGE>
 
RESULTS OF OPERATIONS
 
  The following tables set forth (i) the results of operations and
supplemental data, and (ii) operating results and supplemental data as a
percentage of revenue, respectively, for the periods indicated.
 
<TABLE>
<CAPTION>
                                 YEAR ENDED    YEAR ENDED    NINE MONTHS ENDED
                                SEPTEMBER 30, DECEMBER 31,     SEPTEMBER 30,
                                ------------- -------------- ------------------
                                 1993   1994   1994    1995    1995      1996
                                ------ ------ ------  ------ --------  --------
                                                (IN MILLIONS)
<S>                             <C>    <C>    <C>     <C>    <C>       <C>
Revenue.......................  $110.6 $254.6 $264.4  $358.6 $  241.4  $  471.3
Cost of sales.................    38.8   86.8   82.2    96.6     64.1     133.6
                                ------ ------ ------  ------ --------  --------
Gross profit..................    71.8  167.8  182.2   262.0    177.3     337.7
Operating expenses:
  Distributor incentives......    40.3   95.7  101.4   135.7     91.9     175.1
  Selling, general and admin-
   istrative..................    27.1   44.6   48.8    67.5     44.1      70.0
                                ------ ------ ------  ------ --------  --------
Operating income..............     4.4   27.5   32.0    58.8     41.3      92.6
Other income (expense), net...      .1     .4    (.4)     .5      (.4)      1.5
                                ------ ------ ------  ------ --------  --------
Income before provision for
 income taxes.................     4.5   27.9   31.6    59.3     40.9      94.1
Provision for income taxes....      .4   10.2   10.0    19.1     13.2      33.8
                                ------ ------ ------  ------ --------  --------
Net income....................  $  4.1 $ 17.7 $ 21.6  $ 40.2 $   27.7  $   60.3
                                ====== ====== ======  ====== ========  ========
Unaudited supplemental da-
 ta(/1/):
Net income before pro forma
 provision for income taxes...  $  4.5 $ 27.9 $ 31.6  $ 59.3 $   40.9  $   94.1
Pro forma provision for income
 taxes........................     1.5   10.4   11.5    22.8     15.7      34.2
                                ------ ------ ------  ------ --------  --------
Net income after pro forma
 provision for income taxes...  $  3.0 $ 17.5 $ 20.1  $ 36.5 $   25.2  $   59.9
                                ====== ====== ======  ====== ========  ========
</TABLE>
 
 
<TABLE>
<CAPTION>
                             YEAR ENDED      YEAR ENDED     NINE MONTHS ENDED
                            SEPTEMBER 30,   DECEMBER 31,      SEPTEMBER 30,
                            --------------  --------------  ------------------
                             1993    1994    1994    1995     1995      1996
                            ------  ------  ------  ------  --------  --------
<S>                         <C>     <C>     <C>     <C>     <C>       <C>
Revenue...................   100.0%  100.0%  100.0%  100.0%    100.0%    100.0%
Cost of sales.............    35.1    34.1    31.1    26.9      26.6      28.3
                            ------  ------  ------  ------  --------  --------
Gross profit..............    64.9    65.9    68.9    73.1      73.4      71.7
                            ------  ------  ------  ------  --------  --------
Operating expenses:
 Distributor incentives...    36.4    37.6    38.4    37.8      38.1      37.2
 Selling, general and ad-
  ministrative............    24.5    17.5    18.4    18.8      18.3      14.9
                            ------  ------  ------  ------  --------  --------
Operating income..........     4.0    10.8    12.1    16.5      17.0      19.6
Other income (expense),
 net......................      .1      .2     (.1)     .1       (.2)       .3
                            ------  ------  ------  ------  --------  --------
Income before provision
 for income taxes.........     4.1    11.0    12.0    16.6      16.8      19.9
Provision for income
 taxes....................      .4     4.0     3.8     5.3       5.5       7.2
                            ------  ------  ------  ------  --------  --------
Net income................     3.7%    7.0%    8.2%   11.3%     11.3%     12.7%
                            ======  ======  ======  ======  ========  ========
Unaudited supplemental da-
 ta(/1/):
Net income before pro
 forma
 provision for income tax-
 es.......................     4.1%   11.0%   12.0%   16.6%     16.8%     19.9%
Pro forma provision for
 income taxes.............     1.4     4.1     4.3     6.4       6.5       7.3
                            ------  ------  ------  ------  --------  --------
Net income after pro forma
 provision for income tax-
 es.......................     2.7%    6.9%    7.7%   10.2%     10.3%     12.6%
                            ======  ======  ======  ======  ========  ========
</TABLE>
- --------
(1) Reflects adjustment for Federal and state income taxes as if the Company
    had been taxed as a C corporation rather than as an S corporation since
    inception.
 
 
                                      32
<PAGE>
 
NINE MONTHS ENDED SEPTEMBER 30, 1996 COMPARED TO THE NINE MONTHS ENDED
SEPTEMBER 30, 1995
 
  REVENUE was $471.3 million during the nine months ended September 30, 1996,
an increase of 95.2% from the revenue of $241.4 million recorded during the
same period in 1995. This increase is attributable to the following factors.
First, revenue in Japan increased by $111.5 million, or 72.6%. This increase
in revenue was primarily as a result of the continued success of nutritional,
color cosmetics and HairFitness products, which were introduced in October
1995 and was partially offset by the strengthening of the U.S. dollar relative
to the Japanese yen during the same period. Second, revenue in Taiwan
increased by $32.9 million, or 44.4%, primarily as a result of the
introduction of color cosmetics and other products, along with the opening of
a new distribution center in Taichung, Taiwan. Third, in February 1996, Nu
Skin Korea commenced operations and, through September 30, 1996, has generated
revenue of $83.7 million. Additionally, revenue in Hong Kong increased by $1.4
million during the nine months ended September 30, 1996 as compared to the
same period in 1995.
 
  GROSS PROFIT as a percentage of revenue was 71.7% and 73.4% during the nine
months ended September 30, 1996 and 1995, respectively. This decline reflected
the strengthening of the U.S. dollar, the introduction of three nutritional
products in Japan in October 1995 and the commencement of operations in South
Korea in 1996. Nutritional products are generally subject to higher duties
than other products marketed by the Company, which yields lower gross profit
as a percentage of revenue. The commencement of operations in South Korea also
impacted gross profit as a percentage of revenue due to South Korean
regulations which result in higher prices on imported products than in other
markets.
 
  DISTRIBUTOR INCENTIVES as a percentage of total revenue declined from 38.1%
for the nine months ended September 30, 1995 to 37.2% for the same period in
1996. The primary reason for this decline was increased revenue from South
Korea where local regulations limit the incentives which can be paid to South
Korean distributors.
 
  SELLING, GENERAL AND ADMINISTRATIVE EXPENSES as a percentage of revenue
declined from 18.3% during the nine months ended September 30, 1995 to 14.9%
during the same period in 1996. This fluctuation was primarily due to
economies of scale gained as the Company's revenue increased.
 
  OPERATING INCOME during the nine months ended September 30, 1996 increased
to $92.6 million, an increase of 124.2% from the $41.3 million of operating
income recorded during the same period in 1995. Operating income as a
percentage of revenue increased from 17.0% to 19.6%. This increase was caused
primarily by lower selling, general and administrative expenses as a
percentage of revenue.
 
  OTHER INCOME increased by $1.9 million during the nine months ended
September 30, 1996 as compared to the same period in 1995. The increase was
primarily caused by an increase in interest income generated through the short
term investment of cash.
 
  PRO FORMA PROVISION FOR INCOME TAXES increased to $34.2 million during the
nine months ended September 30, 1996 compared to $15.7 million during the same
period in 1995. The pro forma effective tax rate decreased to 36.3% in 1996 as
compared to 38.4% for the same period in 1995. The Company generated excess
foreign tax credits in 1995 which did not continue in 1996.
 
  NET INCOME AFTER PRO FORMA PROVISION FOR INCOME TAXES increased by $34.7
million to $59.9 million during the nine months ended September 30, 1996
compared to the $25.2 million during the same period in 1995. Pro forma net
income as a percentage of revenue increased to 12.6% for the nine months ended
September 30, 1996 as compared to 10.3% for the same period in 1995.
 
YEAR ENDED DECEMBER 31, 1995 COMPARED TO THE YEAR ENDED DECEMBER 31, 1994
 
  REVENUE was $358.6 million during the year ended December 31, 1995, an
increase of 35.6% from the $264.4 million of revenue recorded during 1994.
This increase was due primarily to an increased number of active distributors
in each market, which was the primary factor contributing to a $58.6 million
increase in revenue in Japan, a $26.2 million increase in revenue in Taiwan
and a $6.2 million increase in revenue in Hong Kong. Nutritional products,
color cosmetics products and a new line of HairFitness products were
introduced in
 
                                      33
<PAGE>
 
Japan in the fourth quarter of 1995, accounting for $25.0 million of the $58.6
million increase. Additionally, the Company benefitted by the strengthening of
the Japanese yen during 1995. Revenue in Taiwan and Hong Kong increased as a
result of a higher volume of sales of color cosmetics, which were introduced
in late 1994, and other personal care products. Additionally, certain new
product introductions by NSI affiliates in Australia and New Zealand led to a
$3.2 million increase in revenue.
 
  GROSS PROFIT as a percentage of revenue increased from 68.9% in 1994 to
73.1% in 1995. The increase in gross profit resulted from a reduction in
product costs on purchases from NSI, the weakening of the U.S. dollar relative
to the Japanese yen and other cost savings related to inventory shipping and
handling.
 
  DISTRIBUTOR INCENTIVES as a percentage of revenue decreased from 38.4% in
1994 to 37.8% in 1995. This decline was primarily attributable to an increase
in revenue in 1995 from non-commissionable sales materials and sales to NSI
affiliates.
 
  SELLING, GENERAL AND ADMINISTRATIVE EXPENSES as a percentage of revenue
increased to 18.8% during the year ended December 31, 1995, from 18.4% during
1994. This increase was primarily due to a one-time cost incurred in February
1995 in connection with moving the Company's Japanese facilities into a
larger, more accessible office and distributor center in Tokyo, Japan.
 
  OPERATING INCOME increased to $58.8 million in 1995 from $32.0 million in
1994, an increase of 83.8%. Operating income as a percentage of revenue
increased to 16.5% from 12.1%. The increase was primarily the result of the
product cost reductions discussed above.
 
  OTHER INCOME increased by approximately $0.9 million during 1995 as compared
to 1994. This increase was primarily caused by the disposal of property and
equipment related to a move to new facilities during 1994, and an increase in
interest income generated through the short term investment of cash.
 
  PRO FORMA PROVISION FOR INCOME TAXES increased to $22.8 million during the
year ended December 31, 1995 as compared to $11.5 million for the same period
in 1994. The effective tax rate was 38.4% in 1995 as compared to 36.4% in
1994.
 
  NET INCOME AFTER PRO FORMA PROVISION FOR INCOME TAXES increased by $16.4
million to $36.5 million during the year ended December 31, 1995 as compared
to $20.1 million for the same period in 1994. Pro forma net income as a
percentage of revenue increased to 10.2% during the year ended December 31,
1995 as compared to 7.7% for the same period in 1994.
 
YEAR ENDED SEPTEMBER 30, 1994, COMPARED TO THE YEAR ENDED SEPTEMBER 30, 1993
 
  REVENUE for the year ended September 30, 1994, was $254.6 million, an
increase of 130.2% when compared to the $110.6 million of revenue reported in
1993. This increase was largely due to the following three factors: (i) a
$113.6 million increase in revenue reflecting a full year of operations in
Japan in fiscal year 1994 as compared to only six months of operations in
fiscal year 1993; (ii) a $33.2 million increase in revenue in Taiwan due to a
growing number of active distributors purchasing the Company's products; and
(iii) a $2.3 million increase in revenue in Hong Kong. These increases were
partially offset by a $5.1 million decrease in revenues from sales to NSI
affiliates in Australia and New Zealand.
 
  GROSS PROFIT as a percentage of revenue increased slightly to 65.9% in
fiscal year 1994 from 64.9% in fiscal year 1993. The increase in gross profit
as a percentage of revenue was primarily due to changes in the sales mix.
 
  DISTRIBUTOR INCENTIVES as a percentage of revenue increased to 37.6% during
the year ended September 30, 1994, from 36.4% during the year ended September
30, 1993. This increase was primarily due to a decrease in non-commissionable
sales to NSI affiliates in Australia and New Zealand which represented 6.7% of
total revenue in fiscal year 1993 compared to less than 1.0% of total revenue
in fiscal year 1994.
 
                                      34
<PAGE>
 
  SELLING, GENERAL AND ADMINISTRATIVE EXPENSES as a percentage of revenue
decreased to 17.5% during the year ended September 30, 1994, from 24.5% during
the year ended September 30, 1993. This decrease in selling, general and
administrative expenses as a percentage of revenue was the result of economies
of scale obtained as revenue increased in Japan and Taiwan.
 
  OPERATING INCOME during the year ended September 30, 1994, increased to
$27.5 million from $4.4 million recorded during the year ended September 30,
1993. This increase was the combination of an increase in revenue and a
decrease in selling, general, and administrative expenses.
 
  OTHER INCOME increased by $0.3 million during the year ended September 30,
1994 as compared to the same period in 1993.
 
  PRO FORMA PROVISION FOR INCOME TAXES increased to $10.4 million during the
year ended December 31, 1994, as compared to $1.5 million for the same period
in 1993. The effective tax rate was 37.3% in 1994 compared to 33.3% in 1993.
 
  NET INCOME AFTER PRO FORMA PROVISION FOR INCOME TAXES increased by $14.5
million to $17.5 million during the year ended December 31, 1994 as compared
to $3.0 million for the same period in 1993. Pro forma net income as a
percentage of revenue increased to 6.9% for the year ended December 31, 1994
as compared to 2.7% for the same period in 1993.
 
UNAUDITED PRO FORMA COMBINED RESULTS OF OPERATIONS
 
  As part of the Reorganization and Offerings, several actions will occur
which will impact the comparability of the historical financial results for
the Company with the future results of the Company. The following adjustments
are reflected in the unaudited pro forma combined financial information set
forth below and included elsewhere in this Prospectus: (i) the amortization
over a 20-year period of a $25.0 million payment, consisting of $5.0 million
in cash and $20.0 million in notes, to NSI for the exclusive rights to
distribute NSI products in Thailand, Indonesia, Malaysia, the Philippines, the
PRC, Singapore and Vietnam, (ii) the recognition by the Company of additional
management charges of $4.4 million per year relating to certain support
services provided to the Company by NSI and an NSI affiliate, (iii) estimated
annual compensation expense of $1.2 million related to the employee stock
bonus awards granted to employees of the Company, NSI and its affiliates, (iv)
recording of U.S. Federal and state income taxes as if the Company had been
taxed as a C corporation rather than as an S corporation since inception, and
(v) increased interest expense of $2.7 million relating to the issuance of
$81.9 million of S Distribution Notes due and payable within six months (8%
interest per annum) to the Selling Stockholders in respect of the earned and
undistributed taxable S corporation earnings at September 30, 1996 that would
have been distributed had the Company's S corporation status been terminated
on September 30, 1996. The unaudited pro forma combined financial information
set forth below does not reflect the estimated non-cash compensation expense
of $21.1 million in connection with the one-time grant of the Distributor
Options at an exercise price of 25% of the initial public offering price in
connection with the Offerings. The Distributor Options will include conditions
related to the achievement of performance goals and will vest on December 31,
1997. The Company will record distributor incentive stock expense for these
non-employee stock options.
 
                                      35
<PAGE>
 
  The following table sets forth the percentage of revenue represented by the
specific components of income and expense on a pro forma basis for the periods
presented. See "Unaudited Pro Forma Combined Financial Statements" and the
related notes thereto included elsewhere in this Prospectus.
 
<TABLE>
<CAPTION>
                                                                  FOR THE
                                                                NINE MONTHS
                                                                   ENDED
                                                               SEPTEMBER 30,
                                            FOR THE YEAR ENDED --------------
                                            DECEMBER 31, 1995   1995    1996
                                            ------------------ ------  ------
   <S>                                      <C>                <C>     <C>
   Revenue.................................       100.0%        100.0%  100.0%
   Cost of sales...........................        26.9          26.6    28.3
                                                  -----        ------  ------
   Gross profit............................        73.1          73.4    71.7
   Operating expenses:
    Distributor Incentives.................        37.8          38.1    37.2
    Selling, general and administrative....        20.7          20.4    15.9
                                                  -----        ------  ------
   Operating income........................        14.6          14.9    18.6
   Other income (expense), net.............        (0.6)         (1.3)    0.4
                                                  -----        ------  ------
   Income before provision for income
    taxes..................................        14.0          13.6    19.0
   Provision for income taxes..............         5.4           5.2     6.9
                                                  -----        ------  ------
   Net income..............................         8.6%          8.4%   12.1%
                                                  =====        ======  ======
</TABLE>
 
  Upon the consummation of the Reorganization, the Company will be subject to
taxation in the United States, where it is incorporated, at a statutory
corporate federal tax rate of 35%. In addition, each Subsidiary will be
subject to taxation in the country in which it operates. The Company will
receive foreign tax credits for the amount of foreign taxes actually paid in a
given period, which may be utilized to reduce taxes paid in the United States.
In the event that the Company's operations in high tax jurisdictions such as
Japan grow disproportionately to the rest of the Company's operations, the
Company will be unable to fully utilize its foreign tax credits in the U.S.
which could, accordingly, result in the Company paying a higher overall
effective tax rate on its worldwide operations.
 
LIQUIDITY AND CAPITAL RESOURCES
 
  The Company generates significant cash flow from operations. During the year
ended December 31, 1995, cash provided by operations totaled $65.0 million. As
of September 30, 1996, the Company had cash and cash equivalents of $81.1
million. As of September 30, 1996, the Subsidiaries' aggregate undistributed
taxable S corporation earnings were $81.9 million. The Company estimates that
the Subsidiaries' aggregate undistributed taxable S corporation earnings will
be between $92.0 million and $97.0 million as of the S Termination Date (which
includes approximately $10 million to $15 million of the Company's earned and
undistributed taxable S corporation earnings for the period from October 1,
1996 through the S Termination Date). The S Corporation Distribution will be
distributed in the form of promissory notes due within six months of the S
Termination Date bearing interest at 8% per annum ("S Distribution Notes").
Upon the consummation of the Offerings, $15.0 million of the proceeds from the
Offerings will be used to pay a portion of the S Distribution Notes. The
Company estimates that at the Offerings it will reserve between $60.0 million
and $70.0 million of cash on hand for repayment of the S Distribution Notes.
The balance of the S Distribution Notes will be repaid from cash generated by
operations. On and after the S Termination Date, the Company will no longer be
treated as an S corporation and, accordingly, will be fully subject to Federal
and state income taxes. See "The Reorganization and S Corporation
Distribution."
 
  The Company is able to generate significant cash balances due to its rapid
growth, high margins and minimal capital requirements. As of September 30,
1996, working capital was $60.8 million compared to $47.9 million and $26.7
million at December 31, 1995 and 1994, respectively. Cash and cash equivalents
at September 30, 1996 were $81.1 million compared to $63.2 million and $16.3
million at December 31, 1995 and 1994, respectively.
 
                                      36
<PAGE>
 
  Historically, the Company's principal need for funds has been for
distributor incentives, working capital (principally inventory purchases),
capital expenditures and the development of new markets. The Company has
generally relied entirely on cash flow from operations to meet its business
objectives without incurring long term debt to unrelated third parties. The
Company did, however, rely upon borrowings from NSI in initially establishing
operations in Japan, Taiwan and Hong Kong. Regulations in South Korea preclude
borrowings from related entities, which led to the Company establishing an
$8.0 million line of credit to facilitate the opening of the South Korean
market. There were no outstanding borrowings under this credit facility as of
December 31, 1995, and it expired on July 1, 1996.
 
  Capital expenditures, primarily for equipment, computer systems and
software, office furniture and leasehold improvements, were $4.0 million, $5.4
million and $1.7 million for the nine months ended September 30, 1996, and the
years ended December 31, 1995 and 1994, respectively. The Company anticipates
additional capital expenditures of $2.4 million to support growth through the
end of 1996. In addition, the Company anticipates capital expenditures over
the next two years of approximately $22.0 million to further enhance its
infrastructure, including computer systems and software, warehousing
facilities and distributor centers in order to accommodate future growth.
 
  Under the Operating Agreements with NSI, the Company incurs related party
payables. The Company had related party payables of $36.1 million, $28.7
million and $10.6 million at September 30, 1996, and December 31, 1995 and
1994, respectively. In addition, the Company had related party receivables of
$7.8 million, $1.8 million and $17.9 million, respectively, at those dates.
NSI has the right to charge interest on balances outstanding in excess of 60
days at a rate of 2% above the U.S. prime rate. As of September 30, 1996, no
material related party payables or receivables had been outstanding for more
than 60 days.
 
  Management considers the Company to be liquid and able to meet its
obligations on both a short and long-term basis. Management anticipates using
the proceeds of the Offerings as outlined in the Use of Proceeds section
within the next three years. Further, management believes that the proceeds
from the Offerings together with future cash flows from operations will be
adequate to fund cash needs relating to the implementation of the Company's
strategic plans, including opening new markets and funding the S Distribution
Notes.
 
SEASONALITY AND CYCLICALITY
 
  While neither seasonal nor cyclical variations have materially affected the
Company's results of operations to date, the Company believes that its rapid
growth may have overshadowed these factors. Accordingly, there can be no
assurance that seasonal or cyclical variations will not materially adversely
affect the Company's results of operations in the future.
 
  The direct selling industry is impacted by certain seasonal trends such as
major cultural events and vacation patterns. For example, Japan, Taiwan, Hong
Kong and South Korea celebrate the local New Year in the Company's first
quarter. Management believes that direct selling in Japan is also generally
negatively impacted during August, when many individuals traditionally take
vacations.
 
  Generally, the Company has experienced rapid revenue growth in each new
market from the commencement of operations. In Japan, Taiwan and Hong Kong,
the initial rapid revenue growth was followed by a short period of stable
revenue followed by renewed growth fueled by new product introductions, an
increase in the number of active distributors and increased distributor
productivity. In addition, the Company may experience variations on a
quarterly basis in its results of operations, as new products are introduced
and new markets are opened. No assurances can be given that the Company's
revenue growth rate in South Korea, which commenced operations in February
1996, or in new markets where operations have not commenced, will follow this
pattern.
 
                                      37
<PAGE>
 
QUARTERLY RESULTS
 
  The following table sets forth certain unaudited quarterly data for the
periods shown.
 
<TABLE>
<CAPTION>
                                              1995                             1996
                              ------------------------------------ ----------------------------
                                1ST     2ND     3RD       4TH          1ST        2ND     3RD
                              QUARTER QUARTER QUARTER QUARTER(/1/) QUARTER(/2/) QUARTER QUARTER
                              ------- ------- ------- ------------ ------------ ------- -------
                                                    (IN MILLIONS)
   <S>                        <C>     <C>     <C>     <C>          <C>          <C>     <C>
   Revenue...................  $77.7   $80.5   $83.2     $117.2       $124.2    $163.5  $183.6
   Gross profit..............   57.3    59.7    60.3       84.7         89.4     117.4   130.9
   Operating income..........   13.5    15.0    12.8       17.5         23.2      31.9    37.5
</TABLE>
  --------
  (1) LifePak, Nu Colour and HairFitness products were introduced in Japan
      during October of 1995.
  (2) The Company commenced operations in South Korea in February of 1996.
 
CURRENCY FLUCTUATION AND EXCHANGE RATE INFORMATION
 
  The Company purchases inventory from NSI in U.S. dollars and assumes
currency exchange rate risk with respect to such purchases. Local currency in
Japan, Taiwan, Hong Kong and South Korea is generally used to settle non-
inventory transactions with NSI. It is anticipated that the Company will
transact its business in new markets with NSI in a similar manner, as
permitted by local regulations. Given the uncertainty of exchange rate
fluctuations, the Company cannot estimate the effect of these fluctuations on
its future business, product pricing, results of operations or financial
condition. However, because nearly all of the Company's revenue will continue
to be realized in local currencies and the majority of its cost of sales will
continue to be denominated in U.S. dollars, the Company's gross profits will
be positively affected by a weakening in the U.S. dollar and will be
negatively affected by a strengthening in the U.S. dollar. The Company reduces
its exposure to fluctuations in foreign exchange rates by creating offsetting
positions through the use of foreign currency exchange contracts. The Company
currently does not use such financial instruments for trading or speculative
purposes. The Company regularly monitors its foreign currency risks and
periodically takes measures to minimize the impact of foreign exchange
fluctuations on the Company's operating results.
 
INFLATION
 
  In general, costs are affected by inflation and the effects of inflation may
be experienced by the Company in future periods. Management believes, however,
that such effects have not been material to the Company during the periods
presented. Certain of the countries in which the Company operates have
experienced significant inflation in the past. Although to date this inflation
has not had a material effect on the Company's results of operations, there
can be no assurance that inflation will not in the future so affect results of
operations.
 
                                      38
<PAGE>
 
                                   BUSINESS
 
GENERAL
 
  Nu Skin Asia Pacific is a rapidly growing network marketing company involved
in the distribution and sale of premium quality, innovative personal care and
nutritional products. The Company is the exclusive distribution vehicle for Nu
Skin International, Inc. in the countries of Japan, Taiwan, Hong Kong
(including Macau) and South Korea, where the Company currently has operations,
and in Thailand, Indonesia, Malaysia, the Philippines, the PRC, Indonesia,
Singapore and Vietnam, where operations have not commenced.
 
  The Company believes it is one of the fastest growing network marketing
companies in Asia. Revenue increased 95.2% to $471.3 million for the nine
months ended September 30, 1996 from $241.4 million for the same period in
1995. Net income increased 117.7% to $60.3 million for the nine months ended
September 30, 1996 from $27.7 million for the same period in 1995. Revenue
increased 35.6% to $358.6 million for the year ended December 31, 1995 from
$264.4 million in 1994. Although operating expenses have increased with the
growth of the Company's revenue, such expenses have declined as a percentage
of revenue due to improved operating leverage. Net income increased 86.1% to
$40.2 million for the year ended December 31, 1995 from $21.6 million in 1994.
The Company's network of independent distributors has grown since inception in
1991 to more than 330,000 active distributors as of September 30, 1996. See
"Risk Factors--Managing Growth."
 
  The Company's product philosophy is to combine the best of science and
nature in developing premium quality, innovative personal care and nutritional
products which are specifically designed for the network marketing
distribution channel. The Company offers products in two distinct categories:
personal care products, marketed under the trademark "Nu Skin," and
nutritional products, marketed under the trademark "Interior Design
Nutritionals" (IDN). The Nu Skin personal care product lines include facial
care, body care, hair care and color cosmetics, as well as specialty products
such as sun protection, oral hygiene and fragrances. The IDN product lines
include nutritional supplements, weight management products and nutritious
snacks, and sports nutrition products.
 
  In Japan, Taiwan and Hong Kong, the Company currently offers most of NSI's
personal care products and approximately one-third of NSI's nutritional
products. In South Korea, the Company currently offers one-third of NSI's
personal care products and none of the nutritional products. The Company
believes that it can significantly grow its business and attract new customers
by expanding its product offerings in each of its markets to include more of
NSI's existing personal care and nutritional products. In addition to
expanding its product offerings with existing NSI products, the Company
intends to introduce new products tailored to specific markets.
 
  The distribution of products through the network marketing and other direct
selling channels has grown significantly in recent years. The WFDSA reports
that, since 1990, worldwide direct distribution of goods and services to
consumers has increased 65%, resulting in the sale of over $75 billion of
goods and services in 1995. According to the WFDSA, $34 billion of goods and
services were sold by its members in 1995 through direct selling channels in
the markets in which the Company operates, which represents 45% of the global
volume of direct sales by its members.
 
OPERATING STRENGTHS
 
  The Company believes that its success is due to its commitment to provide a
wide range of premium quality, innovative personal care and nutritional
products and an appealing global business opportunity for persons interested
in establishing a direct sales business. The Company has been able to achieve
rapid, sustained and profitable growth by capitalizing on the following
operating strengths:
 
                                      39
<PAGE>
 
  PREMIUM PRODUCT OFFERINGS. The Company is committed to building its brand
name and distributor and customer loyalty by selling premium quality,
innovative personal care and nutritional products that appeal to broad
markets. This commitment is illustrated by the Company's personal care
products slogan "All of the Good and None of the Bad" and its nutritional
products slogan "Adding Life to Years." The Company offers products designed
for the direct selling channel by focusing on innovative consumable products
which build loyalty and lead to repeat purchases. Management believes that the
Company's focus on innovative products supports its distributors'
demonstrative and educational sales techniques.
 
  GLOBAL DISTRIBUTOR COMPENSATION PLAN. The Company believes that one of the
strengths of the Global Compensation Plan is its seamless integration across
all markets in which NSI products are sold. By entering into international
sponsoring agreements with NSI, distributors are authorized to sponsor new
distributors in each country where NSI or the Company has operations. This
allows distributors to receive commissions for sales at the same rate for
sales in foreign countries as for sales in their home country. This is a
significant benefit to distributors because they are not required to establish
new distributorships or requalify for higher levels of commissions within each
new country in which they begin to operate. The seamless integration of the
Global Compensation Plan means that distributor knowledge and experience can
be used to rapidly build distributor leadership in new markets. See "Risk
Factors--Reliance Upon NSI Independent Distributors."
 
  HIGH LEVEL OF DISTRIBUTOR INCENTIVES. The Company believes that the Global
Compensation Plan is among the most financially rewarding plans offered to
distributors by network marketing companies. There are two fundamental ways in
which distributors can earn money: (i) through retail markups, for which the
Company recommends a range from 43% to 60%; and (ii) through a series of
commissions on each product sale which can result in commissions to
distributors aggregating up to 58% of such product's wholesale price. On a
global basis, however, commissions have averaged from 40% to 42% of revenue
from commissionable sales over the last seven years. See "Risk Factors--
Increase in Distributor Compensation Expense."
 
  NEW MARKET DEVELOPMENT PROGRAM. The Company has developed a low cost,
disciplined approach to opening new markets. Each market opening is preceded
by a thorough analysis of economic and political conditions, regulatory
standards and other business, tax and legal issues. Prior to a market opening,
the Company's management team, in conjunction with NSI support personnel,
local legal counsel and tax advisors, works to obtain all necessary regulatory
approvals and establish facilities capable of meeting distributor needs. This
market development approach, combined with the Global Compensation Plan, which
motivates distributors to train and sponsor other distributors to sell
products in new markets, has enabled the Company to quickly and successfully
open new markets. See "Risk Factors--Entering New Markets."
 
  DISTRIBUTOR SUPPORT PROGRAMS. The Company is committed to providing a high
level of support services tailored to the needs of its distributors in each
market. The Company meets the needs and builds the loyalty of its distributors
with personalized distributor service, a support staff that assists
distributors as they build networks of downline distributors, and a liberal
product return policy. The Company provides walk-in, telephonic and
computerized product fulfillment and tracking services that result in user-
friendly, timely product distribution. Each walk-in center maintains meeting
rooms which distributors may utilize in training and sponsoring activities.
 
  RELATIONSHIP WITH NSI. NSI, founded in 1984 and based in Provo, Utah, is
engaged in selling personal care and nutritional products and, together with
its affiliates, comprises one of the largest network marketing organizations
in the world. NSI has provided, and will continue to provide, a high level of
support services to the Company, including product development, marketing and
other managerial support services. Management believes that the Company's
relationship with NSI has allowed the Company to increase revenue and net
income at rates that otherwise may not have been possible. Since distributor
agreements are entered into between NSI and distributors, all of the
distributors who generate revenue for the Company are distributors of NSI. See
"Risk Factors--Relationship with and Reliance on NSI; Potential Conflicts of
Interest." Because of this fact, the Company cannot control who becomes a
distributor.
 
                                      40
<PAGE>
 
  EXPERIENCED MANAGEMENT TEAM. The Company's senior management team, members
of which founded NSI, has been instrumental in successfully managing the
growth in revenue and net income experienced by the Company to date. The
Company has also attracted experienced local general managers to oversee
operations in Japan, Taiwan, Hong Kong and South Korea.
 
  Consideration of the Company's operating strengths should be made in
connection with various risks including, risks associated with the Company's
reliance on its independent distributors and the effect on the Company's
operations of adverse publicity regarding the Company and actions of
distributors, risks associated with product liability and government
regulation of the Company's products, marketing plan and direct selling
generally, the Company's reliance on NSI and on outside manufacturers,
competition and the adverse impact on net income of an increase in distributor
compensation expense. See "Risk Factors."
 
GROWTH STRATEGY
 
  The Company's primary objective is to capitalize on its operating strengths
to become a leading distributor of consumer products in each of its markets.
Specifically, the Company's strategy to increase revenue and net income is as
follows:
 
  INTRODUCE NEW PRODUCTS. Because new products tend to increase sales by
existing distributors and attract new distributors, the Company intends to
continue introducing existing and new NSI products. For example, LifePak, the
Company's most successful nutritional product was introduced in Japan in 1995,
where it has grown to represent approximately 17% of revenue. In October 1996,
the Company introduced LifePak in Taiwan and intends, subject to regulatory
approval, to introduce LifePak in Hong Kong in 1997. In addition, the Company
expects to launch Epoch, a new line of ethnobotanical personal care products,
in all markets by mid-1997. The Company also intends to introduce products
tailored to specific demographic and geographic market segments and will
consider introducing entirely new product categories in the future. See "Risk
Factors--Government Regulation of Products and Marketing."
 
  OPEN NEW MARKETS.  The Company will continue to pursue attractive new market
opportunities. Thailand is the next country in which the Company intends to
commence operations, subject to receipt of necessary government approvals. The
Company's preparatory work for Thailand is currently ongoing. In addition, the
Company has conducted preliminary investigations on the feasibility of
commencing operations in Indonesia, Malaysia, the Philippines, the PRC,
Singapore and Vietnam. The Company believes that these countries may represent
significant markets for the future expansion of its operations, provided that
the Company can secure the required regulatory and business permits. See "Risk
Factors--Entering New Markets," "--Potential Negative Impact of Distributor
Actions," "--Government Regulation of Direct Selling Activities" and "--
Government Regulation of Products and Marketing."
 
  ATTRACT NEW DISTRIBUTORS AND ENHANCE DISTRIBUTOR PRODUCTIVITY. To date, the
Company has enjoyed significant growth in the number of its active
distributors (defined as those distributors which have purchased products from
the Company during the previous three months). By leveraging its operating
strengths, the Company intends to continue to create and maintain a business
climate to promote the growth in the number of active distributors and to
increase distributor retention, motivation and productivity. In addition, the
Company will pursue growth in the number of active distributors by continuing
to work with NSI to enhance the Global Compensation Plan, initiating an
innovative distributor equity incentive program, selectively opening new
distributor walk-in centers to provide a local presence in additional key
cities, enhancing distributor recognition programs, and targeting inactive
distributors who may still have an interest in the Company's business
opportunity or products. See "Shares Eligible for Future Sale."
 
  INCREASE PRODUCT CONSUMPTION. The Company intends to increase sales to new
and existing consumers through (i) increasing product promotions in marketing
literature, (ii) increasing the availability of sample packages, (iii)
emphasizing product "systems," such as the HairFitness system of various
shampoos and
 
                                      41
<PAGE>
 
conditioners, which leads to the purchase of multiple products rather than a
single product, and (iv) implementing an automatic reordering system which is
designed to result in convenient repeat purchases.
 
  Consideration of the Company's growth strategy should be made in connection
with certain risks associated with such growth strategy including risks
related to opening new markets and managing growth, conducting operations
outside of the United States, managing currency risks and complying with
import restrictions and government regulations regarding the Company's
products, marketing plan, and direct selling generally. See "Risk Factors."
 
INDUSTRY OVERVIEW
 
  The distribution of products through the network marketing and other direct
selling channels has grown dramatically in recent years. The WFDSA reports
that, since 1990, worldwide direct distribution of goods and services to
consumers has increased 65%, resulting in the sale of over $75 billion of
goods and services in 1995. According to the WFDSA, $34 billion of goods and
services were sold by its members in 1995 through direct selling channels in
the markets in which the Company currently operates, which represents 45% of
the global volume of direct sales. The Company believes that extended family
relationships, the family culture and the extended social networks common in
Asian countries are particularly well suited to the Company's network
marketing methods. The Company also believes that a variety of recent social
and economic changes which have occurred throughout Asia have had a positive
impact on the Company's revenues and net income. Trends that have benefited
the Company include the emergence of a greater interest on the part of some
Asians in pursuing more independent entrepreneurial activities outside
traditional business settings, an increase in the number of Asian women
joining the work force and an increase in the number of Asians seeking
supplemental income from alternative sources.
 
  The Asian retail market is generally characterized by fragmented
distribution and numerous small retailers who may have only limited knowledge
of the products they sell and may not be able to effectively demonstrate their
products to customers. In Japan, these problems are further exacerbated by the
multi-tiered, traditional Japanese distribution system which has proven
difficult for many foreign manufacturers to penetrate. Outside of Japan, the
general lack of a developed distribution infrastructure throughout Asia has
fostered and encouraged the growth of direct selling as a significant
distribution channel. Given this environment, the Company believes that the
high level of personal service provided by direct selling companies, including
convenient in-home demonstrations, easy-access product ordering, timely
delivery and product return policies, provides additional value to consumers.
In addition, rapidly growing Asian economies and a growing demand in Asia for
Western brand name products has fueled the growth and demand for high quality
consumer products.
 
COUNTRY PROFILES
 
  The following table sets forth the Company's revenue and the total number of
active distributors for each of the countries in which the Company currently
operates for the years ended December 31, 1994 and 1995 and for the nine
months ended September 30, 1996. This table should be reviewed in connection
with "Management's Discussion and Analysis of Financial Condition and Results
of Operations" which discusses the costs associated with generating the
aggregate revenue presented.
 
                                      42
<PAGE>
 
<TABLE>
<CAPTION>
                                                                       NINE
                                                                      MONTHS
                                           YEAR ENDED DECEMBER 31,     ENDED
                                           ----------------------- SEPTEMBER 30,
   COUNTRY                                    1994        1995         1996
   -------                                 ----------- ----------- -------------
                                                  (DOLLARS IN THOUSANDS)
   <S>                                     <C>         <C>         <C>
   Revenue:
     Japan................................ $   172,960 $   231,540   $265,072
     Taiwan...............................      79,219     105,415    107,023
     Hong Kong............................      10,880      17,046     12,133
     South Korea(/1/).....................          --          --     83,697
                                           ----------- -----------   --------
       Total(/2/)......................... $   263,059 $   354,001   $467,925
                                           =========== ===========   ========
   Active Distributors(/3/)(/4/):
     Japan................................     106,000     147,000    182,000
     Taiwan...............................      53,000      75,000     81,000
     Hong Kong............................      11,000      14,000     12,000
     South Korea(/1/).....................          --          --     56,000
                                           ----------- -----------   --------
       Total..............................     170,000     236,000    331,000
                                           =========== ===========   ========
</TABLE>
  --------
  (1) The Company commenced operations in South Korea in February 1996.
  (2) Operating expenses have increased with the growth of the Company's
      revenue. However, as a percentage of revenue such expenses have
      declined due to improved operating leverage. In addition, total
      revenue does not include sales of certain products to NSI
      affiliates in Australia and New Zealand of $1.4 million, $4.6
      million and $3.4 million in 1994, 1995 and the first nine months
      of 1996, respectively.
  (3) "Active Distributors" include only those distributors who
      purchased products from the Company during the three months ended
      as of the date indicated.
  (4) Numbers are rounded to the nearest thousand.
 
  The following table sets forth certain estimated economic and demographic
data in each of the Company's markets. Although the Company believes that the
following table provides a useful basis for evaluating the relative size and
growth of the economies and populations of the countries in which the Company
operates, no assurance can be given that economic or population data in a
particular country will indicate what the Company's results of operations will
be in that country.
 
<TABLE>
<CAPTION>
                                                                                   REAL GDP
                            1995 POPULATION      1995 GDP          1995 GDP         GROWTH
   COUNTRY                   (IN MILLIONS)  (IN BILLIONS OF $) PER CAPITA (IN $) 1995/1994(%)
   -------                  --------------- ------------------ ----------------- ------------
   <S>                      <C>             <C>                <C>               <C>
   Japan...................      125.3           $4,645.5           $37,672          0.9%
   Taiwan..................       21.2              259.9            13,403          6.1
   Hong Kong...............        6.2              144.3            26,442          5.0
   South Korea.............       44.9              446.4            11,422          8.1
</TABLE>
- --------
Source: World Information Services; Country Data Forecasts March, 1996.
 
  JAPAN. The Company, through its subsidiary Nu Skin Japan, commenced
operations in Japan in April 1993. According to the WFDSA, the direct selling
channel in Japan generated sales of approximately $30 billion of goods and
services in 1995, making Japan the largest direct selling market in the world.
Management believes that as many as six million people are involved in direct
selling businesses in Japan. Network marketing activities and the sale of the
Company's products are subject to significant government regulation in Japan.
See "Risk Factors--Government Regulation of Direct Selling Activities" and "--
Government Regulation of Products and Marketing."
 
  To date, the Company has experienced significant growth in Japan, where
revenue increased 34% in 1995 compared to 1994 and has continued to grow at
53% on an annualized basis for the nine months ended September 30, 1996.
Significant revenue was recognized from the outset of the Company's operations
in Japan due to the immediate attention given to the market by leading NSI
distributors from around the world. A great
 
                                      43
<PAGE>
 
deal of the Company's success to date can be directly attributed to the growth
of its Japanese business in recent years. Furthermore, given the size of the
Japanese market, management believes that there is significant opportunity for
expansion of its market share. Nu Skin Japan currently offers 52 of the 80 NSI
personal care products and 10 of the 30 IDN products, including LifePak, the
core IDN product. Additionally, Nu Skin Japan offers 11 personal care products
that are manufactured in Japan and are specifically targeted to the Japanese
market.
 
  In support of the Company's growth strategy, Nu Skin Japan intends to (i)
focus on internal country development by opening offices in additional
Japanese cities, thereby increasing consumer awareness and enhancing the
Company's image; (ii) expand development capacity to develop more products
that are particularly suited to the Japanese market; and (iii) enhance
corporate support of distributors by upgrading information technology
resources.
 
  TAIWAN. The Company, through its subsidiary Nu Skin Taiwan, commenced
operations in Taiwan in January 1992. According to the WFDSA, the direct
selling channel in Taiwan generated approximately $2 billion in sales of goods
and services in 1995, of which 43% were nutritional products. Currently, two
million people (approximately 10% of the population) are estimated to be
involved in direct selling. Since a significant percentage of its population
is involved in direct selling activities, the Taiwanese government regulates
direct selling activities to a significant extent. For example, the Taiwan
government recently enacted tax legislation aimed at ensuring proper tax
payments by distributors on their transactions with end consumers. See "Risk
Factors--Government Regulations of Direct Selling Activities" and "--
Government Regulation of Products and Marketing."
 
  Revenue growth in Taiwan has averaged 52% on an annualized basis since 1992.
The Company believes that the recent increase in sales is primarily due to (i)
the opening of walk-in centers in Kaohsiung and Taichung; (ii) increased
distributor training and recognition; and (iii) increased product offerings.
Based on information provided by the Taiwan Direct Selling Association, Nu
Skin Taiwan is the third largest direct selling business in Taiwan. Management
believes that Nu Skin Taiwan has captured approximately 31% and 1% of the
market for personal care products and nutritional supplements, respectively,
sold through the direct selling channel. Nu Skin Taiwan currently offers 60 of
the 80 NSI personal care products and 7 of the 30 IDN products.
 
  In support of the Company's growth strategy, Nu Skin Taiwan intends to (i)
capitalize on the size of the nutritional supplements market by expanding the
current product offerings in Taiwan to include additional NSI products, in
particular LifePak, which, subject to regulatory approval, is scheduled for
introduction in Taiwan by the end of 1996, (ii) focus more resources on
product development specifically for the Taiwanese market, (iii) add
additional walk-in distribution and distributor support centers in additional
major cities, and (iv) enhance corporate support of distributors by upgrading
information technology resources.
 
  HONG KONG. The Company, through its subsidiary Nu Skin Hong Kong, commenced
operations in Hong Kong in September 1991. According to the WFDSA, the direct
selling channel in Hong Kong generated approximately $78 million in sales of
goods and services in 1995. Hong Kong represents an important market in the
structure of the Asian region because it serves as the location of the
Company's regional office and is an important base of operations for many of
the Company's most successful distributors, whose downline distributor
networks extend into other Asian markets. Nu Skin Hong Kong currently offers
74 of the 80 NSI personal care products and 13 of the 30 IDN products.
 
  Hong Kong is currently a British Crown Colony and is scheduled to become a
Special Administrative Region (SAR) of the PRC effective July 1, 1997. The
further integration of the Hong Kong economy and political system with the
economy and political system of the PRC could have an impact on the Company's
business in Hong Kong. See "Risk Factors--Possible Adverse Effect on the
Company of a Change in the Status of Hong Kong."
 
  In February 1995, Macau, a Portuguese colony scheduled to become an SAR of
the PRC in 1999, was opened as a new market. Revenue figures for Macau are
combined with those of Hong Kong. Macau represents
 
                                      44
<PAGE>
 
the smallest of the Company's markets in population, with just under 500,000
residents. The Company's Macau office works under the direction of Nu Skin
Hong Kong.
 
  In support of the Company's growth strategy, Nu Skin Hong Kong intends to
(i) promote distributor growth, retention and leadership development through
local initiatives such as a recently opened "distributor business center,"
which provides offices for distributors to rent, at cost, from which they can
conduct business; (ii) seek regulatory approvals for the introduction of
LifePak; which is not yet available in Hong Kong, and (iii) stimulate
purchases from inactive distributors through direct mail campaigns.
 
  SOUTH KOREA. The Company, through its subsidiary Nu Skin Korea, commenced
operations in South Korea in February 1996. According to the WFDSA, the direct
selling channel in South Korea generated approximately $1.7 billion in sales
of goods and services in 1995. South Korea's new direct sales legislation,
which went into effect in July 1995, requires companies to comply with
numerous provisions, such as local registration, reporting of certain
operating results and dissemination of certain information regarding the laws
to distributors. See "Risk Factors--Government Regulations of Direct Selling
Activities" and "--Government Regulation of Products and Marketing."
 
  The Company's sales in South Korea exceeded $83 million through September
30, 1996, making the Company the second largest direct seller in the country.
Nu Skin Korea currently offers 27 of the 80 NSI personal care products and
none of the IDN products. Nu Skin Korea was among the first foreign-owned
firms to register and begin operations under the new direct selling
legislation. Management believes that significant competition will soon enter
the South Korean market. See "Risk Factors--Competition" and "--Competition."
 
  In support of the Company's growth strategy, Nu Skin Korea intends to (i)
continue to add products from NSI's personal care product line to stimulate
new sales; (ii) seek regulatory approvals for the introduction of IDN
products; (iii) continue to develop an infrastructure to support a rapidly
growing distributor base, including, but not limited to, adding additional
walk-in centers in major South Korean cities; and (iv) promote the development
of local distributor leadership.
 
NEW MARKET OPPORTUNITIES
 
  The Company has developed a low cost, disciplined approach to opening new
markets. Each market opening is preceded by a thorough analysis of economic
and political conditions, regulatory standards and other business, tax and
legal issues. Prior to a market opening, the Company's management team, in
conjunction with NSI support personnel, local legal counsel and tax advisors,
works to obtain all necessary regulatory approvals and establish facilities
capable of meeting distributor needs. This approach, combined with the Global
Compensation Plan, which motivates distributors to sponsor and train other
distributors to sell products in new markets, has enabled the Company to
quickly and successfully open new markets.
 
  The Company, as a matter of policy, does not announce the timing of its
opening of new markets. However, the Company has announced that its next new
market expansion efforts will be in Thailand and anticipates opening this
market upon receipt of all final government approvals. In addition to
Thailand, the Company is the exclusive distributor of NSI products in
Indonesia, Malaysia, the Philippines, the PRC, Singapore and Vietnam. The
Company believes that these countries collectively represent significant
markets for future expansion. There are, however, significant risks and
uncertainties associated with this expansion. The regulatory and political
climate in these potential markets is such that a replication of the Company's
current operating structure cannot be guaranteed. In addition, because the
Company's personal care and nutritional product lines are positioned as
premium product lines, the market potential for the Company's product lines in
relatively less developed countries, such as the PRC and Vietnam, remains to
be determined. Modifications to each product line may be needed to accommodate
the market conditions in each country, while maintaining the integrity of the
Company's products. No assurances can be given that the Company will be able
to make such modifications. Given existing regulatory environments and
economic conditions, the Company's entrance into Singapore and Vietnam is not
anticipated in the short to mid-term. See "Risk Factors--Entering New Markets"
and "--Government Regulation of Products and Marketing."
 
                                      45
<PAGE>
 
   
  The following table sets forth certain estimated economic and demographic
data in each of the countries for which the Company has an exclusive license
but in which the Company has not commenced operations. Although the Company
believes that the following table provides a useful basis for evaluating the
relative size and growth of the economies and populations of the countries in
which the Company intends to operate, no assurance can be given that economic
or population data in a particular country will indicate what the Company's
results of operations will be in that country.     
 
<TABLE>
<CAPTION>
                            1995 POPULATION      1995 GDP          1995 GDP      REAL GDP GROWTH
   COUNTRY                   (IN MILLIONS)  (IN BILLIONS OF $) PER CAPITA (IN $)  1995/1994(%)
   -------                  --------------- ------------------ ----------------- ---------------
   <S>                      <C>             <C>                <C>               <C>
   Thailand................        60.7          $ 162.7            $ 3,033            8.6%
   Indonesia...............       203.1            196.4              1,066            8.0
   Malaysia................        20.0             86.5              4,826            9.6
   Philippines.............        68.9             74.6              1,186            4.8
   PRC.....................     1,227.0            673.5                680           10.2
   Singapore...............         3.0             79.2             29,573            8.9
   Vietnam.................        74.7             22.8                379            9.5
</TABLE>
  --------
  Source: World Information Services; Country Data Forecasts March, 1996.
 
  THAILAND. According to the WFDSA, direct sales in 1995 totaled $562 million
in Thailand. This makes Thailand the sixteenth largest direct selling market
worldwide. In opening the Thailand market, the Company does not anticipate a
material departure from its traditional business model. See "--Government
Regulation of Products and Marketing."
 
  INDONESIA. Although historically not open to foreign investment
opportunities, Indonesia has experienced a recent emphasis on deregulation and
private enterprise and an average annual growth in GDP of 6% from 1985 to
1994. The Indonesian Direct Selling Association reports that there are 600,000
participants in direct selling in the country. Management believes that the
combination of the above factors creates an attractive opportunity for
expansion.
 
  MALAYSIA. According to the WFDSA, more than $640 million in goods and
services were sold through the direct selling channel in Malaysia in 1995.
There are currently several direct selling companies operating in Malaysia. In
October 1995, the Company's business permit applications were denied by the
Malaysian government as the result of activities by certain NSI distributors
before required government approvals could be secured. See "Risk Factors--
Potential Negative Impact of Distributor Actions" and "--Potential Effects of
Adverse Publicity." Management is reevaluating the time frame in which it will
reapproach the Malaysian market.
 
  PHILIPPINES. Even though the per capita GDP in the Philippines is low, the
Company believes that there is demand for premium personal care and nutrition
products, especially near Manila, the capital city, which, in 1995, had a
population of 11 million. Management believes that nearly $500 million of
goods and services are sold annually through the direct selling channel and
that more than 20 international direct selling companies currently operating
in the Philippines.
 
  PRC. With the PRC's large population and the Company's success in the
neighboring and Chinese-speaking countries of Hong Kong and Taiwan, management
believes that the PRC will be an attractive market for the Company. The PRC
government and local jurisdictions have recently initiated rules and
regulations for network marketing companies. The Company believes that it will
be able to comply with these regulations in operating a network marketing
business in the PRC. See "--Government Regulation of Products and Marketing."
 
  SINGAPORE. In Singapore, relatively high levels of GDP per capita indicate
that the country enjoys strong consumer buying power and a dynamic market
structure similar to Hong Kong. Although direct selling activities are
permitted, currently network marketing is not allowed in Singapore.
Accordingly, the Company's entrance
 
                                      46
<PAGE>
 
into Singapore is not anticipated in the short to mid-term. See "--Government
Regulation of Products and Marketing."
 
  VIETNAM. The Company believes that there is little or no direct selling
activity in Vietnam. However, the country is moving towards a market-based
economy and has recently adopted a freely convertible currency. The Company
anticipates that the increase in free enterprise will help to develop the
direct selling channel. However, given existing regulatory environmental and
economic conditions, the Company's entrance into Vietnam is not anticipated in
the short to mid-term.
 
DISTRIBUTION SYSTEM
 
  OVERVIEW OF DISTRIBUTION SYSTEM. The foundation of the Company's sales
philosophy and distribution system is network marketing. Under most network
marketing systems, distributors purchase products for retail sale or personal
consumption. Pursuant to the Global Compensation Plan, products are sold
exclusively to or through independent distributors who are not employees of
the Company or NSI. Distributors contract directly with NSI, and NSI makes
such distributors available to the Company through Licensing and Sales
Agreements. See "--Relationship with NSI" and "Certain Relationships and
Related Transactions."
 
  Network marketing is an effective vehicle to distribute the Company's
products because (i) a consumer can be educated about a product in person by a
distributor, which is more direct than the use of television and print
advertisements; (ii) direct sales allow for actual product testing by a
potential consumer; (iii) the impact of distributor and consumer testimonials
is enhanced; and (iv) as compared to other distribution methods, distributors
can give customers higher levels of service and attention, by, among other
things, delivering products to a consumer's home and following up on sales to
ensure proper product usage, customer satisfaction, and to encourage repeat
purchases. Under most network marketing systems, independent distributors
purchase products either for resale or for personal consumption.
 
  Direct selling as a distribution channel has been enhanced in the past
decade due to advancements in communications, including telecommunications,
and the proliferation of the use of videos and fax machines. Direct selling
companies can now produce high quality videos for use in product education,
demonstrations and sponsoring sessions that project a desired image for the
Company and the product line. Management believes that high quality sales aids
play an important role in the success of distributor efforts. For this reason,
NSI maintains an in-house staff of video production personnel and video and
audio cassette duplication equipment for timely and cost-effective production
of sales materials. These facilities and expertise are available for the
Company's use. Management is committed to fully utilizing current and future
technological advances to continue enhancing the effectiveness of direct
selling.
 
  NSI's network marketing program differs from many other network marketing
programs in several respects. First, the Global Compensation Plan allows NSI
distributors to develop a seamless global network of downline distributors.
Second, NSI's order and fulfillment systems eliminate the need for
distributors to carry significant levels of inventory. Third, the Global
Compensation Plan is among the most financially rewarding plans offered to
distributors by network marketing companies, and can result in commissions to
distributors aggregating up to 58% of a product's wholesale price. On a global
basis, commissions have averaged 40% to 42% of revenue from commissionable
sales over the last seven years. Because the Company licenses the right to use
the Global Compensation Plan from NSI, the structure of the plan, including
commission rates, is under the control of NSI. See "Risk Factors--Increase in
Distributor Compensation Expense."
 
  The Company's revenue is directly dependent upon the efforts of
distributors. Growth in sales volume requires an increase in the productivity
of distributors and/or growth in the total number of distributors. Because the
distributors have contracted directly with NSI, the Company has no control
over who becomes a distributor and little or no control over the level of
sponsorship of new distributors. There can be no assurance that the
productivity or number of distributors will be sustained at current levels or
increased in the future. See "Risk Factors--Reliance Upon Independent
Distributors of NSI." Furthermore, the Company estimates that approximately
520 distributorships worldwide comprise NSI's two highest executive
distributor levels and, together with their extensive downline networks,
account for substantially all of the Company's revenue.
 
                                      47
<PAGE>
 
Consequently, the loss of such a high-level distributor or another key
distributor, together with a group of leading distributors in such
distributor's downline network, or the loss of a significant number of
distributors for any reason, could adversely affect the Company's results of
operations. See "Risk Factors--Reliance on Certain Distributors; Potential
Divergence of Interests between Distributors and the Company."
 
  SPONSORING. The Company relies solely on its distributor force to sponsor
new distributors. While the Company provides, at cost, product samples,
brochures, magazines and other sales materials, distributors are primarily
responsible for educating new distributors with respect to products, the
Global Compensation Plan, and how to build a successful distributorship.
 
  The sponsoring of new distributors creates multiple levels in the network
marketing structure. Persons whom a distributor sponsors are referred to as
"downline" or "sponsored" distributors. If downline distributors also sponsor,
they create additional levels in the structure, but their downline
distributors remain part of the same downline network as their original
sponsoring distributor. See "Risk Factors--Reliance on Certain Distributors;
Potential Divergence of Interests between Distributors and the Company."
 
  Sponsoring activities are not required of distributors. However, because of
the financial incentives provided to those who succeed in building a
distributor network, the Company believes that most of its distributors
attempt, with varying degrees of effort and success, to sponsor additional
distributors. Generally, distributors invite friends, family members and
acquaintances to sales meetings where Company products are presented and where
the Global Compensation Plan is explained. People are often attracted to
become distributors after using Company products and becoming regular retail
customers. Once a person becomes a distributor, he or she is able to purchase
products directly from the Company at wholesale prices for resale to consumers
or for personal consumption. The distributor is also entitled to sponsor other
distributors in order to build a network of distributors and product users.
 
  A potential distributor must enter into a standard distributor agreement
with NSI which obligates the distributor to abide by NSI's policies and
procedures. Additionally, in all countries except Japan, a new distributor is
required to enter into a product purchase agreement with the Company's local
Subsidiary, which governs product purchases. In Japan, Taiwan and Hong Kong,
distributors are also required to purchase a starter kit, which includes NSI's
policies and procedures, for between $55 and $85, which essentially represents
the cost of producing the starter kit, and active distributors are required to
pay the Company an Annual Materials Fee ("AMF") of up to $35 to cover the cost
of newsletters, magazines and updates that are mailed regularly to them. In
South Korea, due to local regulations, distributors are not required to
purchase a starter kit, and active distributors are not required to pay an
AMF.
 
  GLOBAL COMPENSATION PLAN. Management believes that one of the Company's key
competitive advantages is the Global Compensation Plan, which it licenses from
NSI. The Global Compensation Plan is seamlessly integrated across all markets
in which NSI products are sold. This seamless integration means that the
Company's distributor base has global reach and that the knowledge and
experience resident in current distributors can be used to build distributor
leadership in new markets. By entering into international sponsoring
agreements with NSI, distributors are authorized to sponsor new distributors
in each country where NSI or the Company has operations. These countries
currently include the U.S., the United Kingdom, Puerto Rico, Canada, Taiwan,
Hong Kong (including Macau), Japan, South Korea, Australia, New Zealand,
Ireland, Germany, France, the Netherlands, Belgium, Italy, Spain, Mexico and
Guatemala. This allows distributors to receive commissions at the same rate
for sales in foreign countries as for sales in their home country. This is a
significant benefit to distributors because they are not required to establish
new distributorships or requalify for higher levels of commissions within each
new country in which they begin to operate. Under the Global Compensation
Plan, a distributor is paid consolidated monthly commissions in the
distributor's home country, in local currency, for product sales in that
distributor's global downline distributor network. Current and future
distributor lists have been licensed by NSI to the Company, pursuant to
Licensing and Sales Agreements. See "--Relationship with NSI" and "Certain
Relationships and Related Transactions."
 
 
                                      48
<PAGE>
 
  The Global Compensation Plan allows an individual the opportunity to develop
a business, the success of which is based upon that individual's level of
commitment, time, enthusiasm, personal skills, contacts, and motivation. For
many, a distributorship is a very small business, in which products may be
purchased primarily for personal consumption and for resale to relatively few
customers. For others, a distributorship becomes a full-time occupation.
 
  HIGH LEVEL OF DISTRIBUTOR INCENTIVES. Based upon its knowledge of network
marketing distributor compensation plans, the Company believes that the Global
Compensation Plan is among the most financially rewarding plans offered to
distributors by network marketing companies. There are two fundamental ways in
which distributors can earn money: (i) through retail markups, for which the
Company recommends a range from 43% to 60%; and (ii) through a series of
commissions on product sales, which can result in commissions to distributors
aggregating up to 58% of such product's wholesale price. On a global basis,
however, commissions have averaged from 40% to 42% of revenue from
commissionable sales for each of the last seven years. See "Risk Factors--
Increase in Distributor Compensation Expense."
 
  Each product carries a specified number of sales volume points. Commissions
are based on total personal and group sales volume points per month. Sales
volume points are essentially based upon a product's wholesale cost, net of
any point of sale taxes. As a distributor's retail business expands and as he
or she successfully sponsors other distributors into the business who in turn
expand their own businesses, he or she receives a higher percentage of
commissions.
 
  Once a distributor becomes an executive, the distributor can begin to take
full advantage of the benefits of commission payments on personal and group
sales volume. To achieve executive status, a distributor must submit a
qualifying letter of intent and achieve specified personal and group sales
volumes for a four-month period of time. To maintain executive status, a
distributor must generally also maintain specified personal and group sales
volumes each month. An executive's commissions increase substantially as
multiple downline distributors achieve executive status. In determining
commissions, the number of levels of downline distributors that can be
included in an executive's group increases as the number of executive
distributorships directly below the executive increases.
 
  As of the dates indicated below, the Company had the following number of
executive distributors.
 
                    TOTAL NUMBER OF EXECUTIVE DISTRIBUTORS
 
<TABLE>
<CAPTION>
                                           AS OF DECEMBER 31,          AS OF
                                       --------------------------- SEPTEMBER 30,
   EXECUTIVE DISTRIBUTORS               1992   1993   1994   1995      1996
   ----------------------              -----  -----  -----  -----  -------------
   <S>                                 <C>    <C>    <C>    <C>    <C>
   Japan..............................    --  2,459  3,613  4,017      8,937
   Taiwan.............................   551  1,170  2,093  3,014      4,346
   Hong Kong..........................   164    275    377    519        520
   South Korea........................    --     --     --     --      4,006
                                       -----  -----  -----  -----     ------
     Total............................   715  3,904  6,083  7,550     17,809
                                       =====  =====  =====  =====     ======
</TABLE>
 
  On a monthly basis, the Company and NSI evaluate requests for exemptions to
the Global Compensation Plan to determine whether technical exemptions should
be granted. While the general policy is to discourage exceptions, management
believes that the flexibility to grant such exceptions is critical in
retaining distributor loyalty and dedication. In each market, distributor
services personnel evaluate each such instance and appropriate recommendations
are made to NSI.
 
  DISTRIBUTOR SUPPORT. The Company is committed to providing a high level of
support services tailored to the needs of its distributors in each market. The
Company meets the needs and builds the loyalty of its distributors with
personalized distributor service, a support staff that assists distributors as
they build networks of downline distributors, and a liberal product return
policy. Because many distributors have only a limited
 
                                      49
<PAGE>
 
number of hours each week to concentrate on their Nu Skin business, management
believes that maximizing a distributor's efforts through effective support of
each distributor has been and will continue to be important to the success of
the Company.
 
  Through training meetings, annual conventions, distributor focus groups,
regular telephone conference calls and personal contacts with distributors,
the Company seeks to understand and satisfy the needs of each distributor. The
Company provides walk-in, telephonic and computerized product fulfillment and
tracking services that result in user-friendly, timely product distribution.
In addition, the Company is committed to evaluating new ideas in technology
and services, such as automatic product reordering, that the Company can
provide to distributors. The Company currently utilizes voicemail,
teleconferencing and fax services. Global Internet access (including Company
and product information, ordering abilities and group and personal sales
volume inquiries) is anticipated to be provided to distributors in the future.
Each walk-in center maintains meeting rooms which distributors may utilize in
training and sponsoring activities.
 
  RULES AFFECTING DISTRIBUTORS. NSI's standard distributor agreement, policies
and procedures, and compensation plan contained in every starter and/or
introductory kit outline the scope of permissible distributor marketing
activities. The Company's distributor rules and guidelines are designed to
provide distributors with maximum flexibility and opportunity within the
bounds of governmental regulations regarding network marketing. Distributors
are independent contractors and are thus prohibited from representing
themselves as agents or employees of NSI or the Company. Distributors are
obligated to present the Company's products and business opportunity ethically
and professionally. Distributors agree that the presentation of the Company's
business opportunity must be consistent with, and limited to, the product
claims and representations made in literature distributed by the Company. No
medical claims may be made regarding the products, nor may distributors
prescribe any particular product as suitable for any specific ailment. Even
though sponsoring activities can be conducted in many countries, distributors
are prohibited from conducting marketing activities outside of countries in
which NSI and the Company conduct business and are not allowed to export
products from one country to another. Prior to the commencement of Company
operations in a new country, distributor activity is restricted to discussions
of the product line and business opportunity with personal acquaintances. See
"Risk Factors--Potential Negative Impact of Distributor Actions."
 
  Distributors must represent that the receipt of commissions is based on
substantial efforts. Exhibiting commission statements or checks is prohibited.
Sales aids such as videotapes, promotional clothing, pens, stationary and
other miscellaneous items must be produced or pre-approved by the Company or
NSI.
 
  Distributors may not use any form of media advertising to promote products.
Products may be promoted only by personal contact or by literature produced or
approved by the Company. Generic business opportunity advertisements (without
using either the Company or the NSI names) may be placed in accordance with
certain guidelines in some countries. NSI logos and names may not be
permanently displayed on physical premises. Distributors may not use NSI
trademarks or other intellectual property of NSI without NSI's consent.
 
  Products may not be sold, and the business opportunity may not be promoted,
in traditional retail environments such as food markets, pharmacies and
drugstores. Nor may business be conducted at conventions, trade shows, flea
markets, swap meets, and similar events. Distributors who own or are employed
by a service-related business such as a doctor's office, hair salon, or health
club, may make products available to regular customers as long as products are
not displayed visibly to the general public in such a way as to attract the
general public into the establishment to purchase products.
 
  Generally, distributors can receive commission bonuses only if, on a monthly
basis (i) the distributor achieves at least 100 points (approximately U.S.
$100) in personal sales volume, (ii) the distributor documents retail sales to
at least five retail customers, (iii) the distributor sells and/or consumes at
least 80% of personal sales volume, and (iv) the distributor is not in default
of any material policies or procedures.
 
 
                                      50
<PAGE>
 
  NSI systematically reviews alleged reports of distributor misbehavior. If
NSI determines that a distributor has violated any of the distributor policies
or procedures, it may either terminate the distributor's rights completely or
impose sanctions such as warnings, probation, withdrawal or denial of an
award, suspension of privileges of a distributorship, fines or penalties,
withholding commissions until specified conditions are satisfied, or other
appropriate injunctive relief. Distributor terminations based on violations of
NSI's policies and procedures have aggregated less than 1% of the Company's
distributor force since inception. Distributors may voluntarily terminate
their distributorship at any time.
 
  PAYMENT. Distributors pay for products prior to or shortly after shipment.
Accordingly, the Company carries minimal accounts receivable. Distributors pay
for products in one of several ways. Cash, which represents a large portion of
all payments, is received by order takers in the distribution center when
orders are personally picked up by a distributor. In addition, in Japan cash
is sent through the mail using a postal cash envelope. The Company also
accepts payment through the use of credit cards. This method of payment is
very popular in Hong Kong and Taiwan and is expected to increase in popularity
in South Korea. Another form of payment utilized in Japan is a Tososhin card,
which is essentially a distributor credit card utilized to place orders. Bank
wire transfers are also popular throughout Asia, particularly in Japan.
 
PRODUCT SUMMARY
 
  The Company offers products in two distinct categories: personal care
products, marketed under the trademark "Nu Skin," and nutritional products,
marketed under the trademark "Interior Design Nutritionals" (IDN). The Company
is entitled to distribute NSI products in specified Asian countries pursuant
to a Regional Distribution Agreement. See "--Relationship with NSI" and "Risk
Factors--Relationship with and Reliance on NSI; Potential Conflicts of
Interest." NSI markets 80 different personal care and 30 different nutritional
products, of which 69 and 13, respectively, are available in the Company's
current markets. Nearly all products sold by the Company are purchased from
NSI, with the exception of a line of 11 personal care products which are
produced locally in Japan. In addition to products, the Company offers a
variety of sales aids, including items such as starter kits, introductory
kits, brochures, product catalogs, videotape and personal care accessories.
See "Risk Factors--Product Liability."
 
  The following chart indicates how many of the NSI personal care and IDN
products available as of September 30, 1996, in each of the Company's current
markets.
 
                    PERSONAL CARE AND IDN PRODUCT OFFERINGS
 
<TABLE>
<CAPTION>
PRODUCT CATEGORIES /PRODUCT LINES              TOTAL       PRODUCTS OFFERED
- ---------------------------------             PRODUCTS  ---------------------------
                                             OFFERED BY                  HONG SOUTH
                                                NSI     JAPAN     TAIWAN KONG KOREA
                                             ---------- -----     ------ ---- -----
<S>                                          <C>        <C>       <C>    <C>  <C>
Personal Care:
  Facial Care...............................     17       10(/1/)   13    15    10
  Body Care.................................     12        9         9    12     7
  Hair Care.................................     14       13        13    13    10
  Color Cosmetics...........................     11       11        10    10     -
  Specialty.................................     26        9        15    24     -
                                                ---      ---       ---   ---   ---
    Total...................................     80       52        60    74    27
                                                ===      ===       ===   ===   ===
IDN:
  Nutritional Supplements...................     18        8         5    10     -
  Weight Management Products and Nutritious
   Snacks...................................      8        1         2     3     -
  Sports Nutrition..........................      4        1         -     -     -
                                                ---      ---       ---   ---   ---
    Total...................................     30       10         7    13     -
                                                ===      ===       ===   ===   ===
</TABLE>
  --------
  (1) In Japan, the Company also sells 11 locally sourced facial care
      products.
 
                                      51
<PAGE>
 
  Presented below are the dollar amount and percentage of revenue of each of
the two product categories and other sales aid revenue for the years ended
December 31, 1994 and 1995, and for the nine months ended September 30, 1996.
 
                          REVENUE BY PRODUCT CATEGORY
 
<TABLE>     
<CAPTION>
                          YEAR ENDED          YEAR ENDED      NINE MONTHS ENDED
                      DECEMBER 31, 1994   DECEMBER 31, 1995   SEPTEMBER 30, 1996
                      ------------------- ------------------- --------------------
   PRODUCT CATEGORY       $         %         $         %         $         %
   ----------------   ---------- -------- ---------- -------- ---------- ---------
                                       (DOLLARS IN THOUSANDS)
   <S>                <C>        <C>      <C>        <C>      <C>        <C>
   Personal care...   $  241,188    91.2% $  303,387    84.6% $  345,069    73.2%
   Nutritional.....        5,464     2.1      23,959     6.7      92,241    19.6
   Sales aids......       17,788     6.7      31,263     8.7      34,002     7.2
                      ---------- -------  ---------- -------  ---------- -------
     Total.........   $  264,440   100.0% $  358,609   100.0% $  471,312   100.0%
                      ========== =======  ========== =======  ========== =======
</TABLE>    
 
PERSONAL CARE PRODUCTS
 
  The Company's current personal care products category is divided into the
following lines: facial care, body care, hair care and color cosmetics, as
well as specialty products, such as sun protection, oral hygiene and
fragrances. Each of the Subsidiaries markets a variety of the 80 personal care
products currently offered by NSI. The Company also offers product sets that
include a variety of products in each product line as well as small, sample-
size packages to facilitate product sampling by potential consumers. The
product sets are especially popular during the opening phase of a new country,
where distributors and consumers are anxious to purchase a variety of
products, and during holiday and gift giving seasons in each market. The
Company anticipates the introduction of additional personal care products into
each market, based on the likelihood of the particular product's success in
the market as well as applicable regulatory approvals. See "Risk Factors--
Government Regulation of Products and Marketing."
 
  The personal care products offered in Taiwan and Hong Kong are substantially
the same formulations of the products offered by NSI in the U.S. In Japan and
South Korea, however, most of the products have been reformulated to satisfy
certain regulatory requirements with respect to product ingredients and
preservatives and to meet the preferences of Japanese and South Korean
consumers.
 
  The following is a brief description of each line within the personal care
product category offered by the Company as of September 30, 1996:
 
  FACIAL CARE. The goal of the facial care line is to allow users to cleanse
thoroughly without causing dryness and to moisturize with effective humectants
that allow the skin to attract and retain vital water. The Company's facial
care line currently consists of 17 different products: Cleansing Lotion,
Facial Scrub, Exfoliant Scrub, Facial Cleansing Bar, Clay Pack, pH Balance
Facial Toner, NaPCA Moisturizer, Rejuvenating Cream, Celltrex (called Hylatrex
in Japan and South Korea), Intensive Eye Complex, HPX Hydrating Gel, Face Lift
and Activator (two formulas for sensitive and normal skin), Jungamals Lip
Balm, Clarifex Cleansing Scrub, Clarifex Mud, Alpha Extra Face and Nu Colour
Eye Makeup Remover.
 
  BODY CARE. The Company's line of body care products relies on premium
quality ingredients to cleanse and condition skin. The cleansers are uniquely
formulated without soap, and the moisturizers contain light but effective
humectants and emollients. The Company's body care line currently consists of
12 products: Antibacterial Body Cleansing Gel, Liquid Body Lufra, Body
Smoother, Hand Lotion, NaPCA Moisture Mist, Body Bar, Body Cleansing Gel,
Enhancer, Glacial Marine Mud (Original), Jungamals Crazy Crocodile Cleaner,
Jungamals Rhino Ray Resister and Alpha Extra Body. Glacial Marine Mud
(Original) is exclusively licensed to NSI for sale in the direct selling
channel.
 
                                      52
<PAGE>
 
  HAIR CARE. The Company's hair care line, HairFitness, is designed to meet
the needs of people with all types of hair and hair problems. Focusing on the
condition of the scalp and its impact on hair quality, the Company's hair care
products use water-soluble conditioners like panthenol to reduce build-up on
the scalp and to promote healthy hair. HairFitness includes 12 products
featuring ceregen, a revolutionary wheat hydrocolloid complex of conditioning
molecules that have been shown to have dramatic hair repair and moisture
control aspects: 3 in 1 Shampoo, Moisturizing Shampoo, Balancing Shampoo,
Vital Shampoo, Deep Clarifying Shampoo, Glacial Therapy, Weightless
Conditioner, Luxurious Conditioner, Conditioning Detangler Spray, Styling Gel,
Holding Spray and Mousse (Styling Foam). The Company also carries Dermanator
Shampoo and Jungamals Tiger Tangle Tamer Shampoo.
 
  COLOR COSMETICS. In the latter part of 1995, the Company introduced Nu
Colour, a new line of color cosmetics, in Hong Kong, Taiwan and Japan. The Nu
Colour line consists of 11 products with 72 sku's including MoistureShade
Liquid Finish (10), MoistureShade Pressed Powder (4), Blush Duo (5), Eye
Shadow Trio (6), Mascara (2), Eyeliner (3), Lip Liner (5), Lipstick (20),
DraMATTEics Lip Pencils (6), Nu Colour Moisture Finish (10), and Lip Gloss.
 
  SPECIALTY PRODUCTS. The Company recently introduced a product line labeled
Epoch, a unique line of ethnobotanical personal care products created in
cooperation with well known ethnobotanists. These products, which unite
natural compounds used by indigenous cultures with advanced scientific
ingredients, include Glacial Marine Mud, Deodorant with Citrisomes, Polishing
Bar, LeafClean Hand Wash, Everglide Foaming Shave Gel, Desert Breeze
Aftershave and Post Shave Lotion for Women. Epoch was launched in October of
1996 in Hong Kong and Taiwan and is currently expected to be launched, subject
to regulatory approval, in the spring of 1997 in Japan and South Korea.
Glacial Marine Mud is exclusively licensed to NSI for sale in the direct
selling channel.
 
  Nutriol, a line of products exclusively licensed to NSI for sale in the
direct selling channel and manufactured in Europe, consists of five products:
Nutriol Hair Fitness Preparation, Nutriol Shampoo, Nutriol Mascara, Nutriol
Nail and Nutriol Eyelash. Nutriol represents a product designed to replenish
the hair's vital minerals and elements. Each Nutriol product uses
mucopolysaccharide, a patented ingredient.
 
  The Company's line of Sunright products is designed to provide a variety of
sun screen protection with non-irritating and non-greasy products. The sun
protection line includes a sun preparation product that prepares the skin for
the drying impact of the sun, five sun screen alternatives with various levels
of SPF, and a sun screen lip balm. In the Asian market, the Company's sun care
line is currently available in Hong Kong and Japan. At present, Sunright Prime
Pre & Post Sun Moisturizer and Sunright Lip Balm are not available in Japan.
 
  AP-24, a line of oral health care products which incorporates anti-plaque
technology designed to help prevent plaque build-up 24 hours a day, is
exclusively licensed to the Company, together with the associated trademark,
for sale in the direct selling channel under the trademark AP-24. This product
line includes AP-24 Anti-Plaque Toothpaste, AP-24 Anti-Plaque Mouthwash, AP-24
Triple Action Dental Floss and AP-24 Anti-Plaque Breath Spray. These products
are currently available in Hong Kong and Taiwan. The Company currently intends
to launch this product line, subject to regulatory approval, in South Korea
and Japan in 1997. The AP-24 oral health care products for kids offers
products designed to make oral care fun for children, including Jungamal's
Tough Tusk Toothpaste and Jungamal's Fluffy Flamingo Floss.
 
  The Company offers a men's and a women's fragrance under the Nu Skin
trademark Safiro. The Company also offers a Nail Care Kit.
 
  PRODUCT SETS. The Company currently offers product sets that include a
sampling of products from a given product line. These package configurations
are intended to encourage increased product trials.
 
INTERIOR DESIGN NUTRITIONALS
 
  The IDN product category is comprised of 30 products in the following lines:
nutritional supplements, weight management products and nutritious snacks, and
sports nutrition. IDN is designed to promote healthy,
 
                                      53
<PAGE>
 
active lifestyles and general well-being through proper diet, exercise and
nutrition. Although less developed in the Asian market than the personal care
category, each of the Subsidiaries, except Nu Skin Korea, markets a variety of
the IDN products offered by NSI. In the United States, the IDN division is an
official licensee of the U.S. Olympic Committee.
 
  The Company believes that the nutritional supplement market is expanding in
Asia because of changing dietary patterns, a health-conscious population and
recent reports supporting the benefits of using vitamin and mineral
nutritional supplements. This product line is particularly well suited to
network marketing because the average consumer is often uneducated regarding
nutritional products. The Company believes that network marketing is a more
efficient method than traditional retailing channels in educating consumers
regarding the benefits of nutritional products. Because of the numerous over-
the-counter vitamin and mineral supplements in Asia, the Company is confident
that individual attention and testimonials by distributors will provide
information and comfort to a potential consumer.
 
  IDN products generally require reformulation to satisfy the strict
regulatory requirements of each Asian market. While each product's concept and
positioning are generally the same, regulatory differences between U.S. and
Asian markets result in some product ingredient differences. See "Risk
Factors--Government Regulation of Products and Marketing." In addition, Asian
preferences and regulations favor tablets instead of gel caps, which are
typically used in the U.S.
 
  The following is a brief description of each of the IDN product lines:
 
  NUTRITIONAL SUPPLEMENTS. LifePak, the core IDN nutritional supplement, is
designed to provide an optimum mix of nutrients including vitamins, minerals,
antioxidants and phytonutrients (natural chemical extracts from plants). The
introduction of LifePak in Japan in October 1995 resulted in a significant
increase in revenue and currently represents approximately 17% of the
Company's revenue in Japan. LifePak was launched in Taiwan in October of 1996.
 
  Additional nutritional supplements include: Vitox, which incorporates beta
carotene and other important vitamins for overall health; Metabotrim, which
provides B vitamins necessary to convert food to energy and chromium chelate
which has been shown to help in the body's normal metabolic process; Optimum
Omega, a pure source of omega 3 fatty acids aimed to assist cardiovascular
health; Image HNS, an all-around vitamin and antioxidant supplement; and
Optigar Q, a blend of co-enzyme Q10 and deodorized garlic. The IDN Masters
Wellness Supplement provides nutrition specifically for an aging generation.
Jungamals Children's Chewables combine natural flavors and colors and contain
a unique blend of antioxidants, chelated minerals, and vitamins specifically
tailored for children. NutriFi contains four grams of soluble and insoluble
fibers per serving in a powder that can be added to liquids and foods to
supplement the recommended daily amounts of fiber.
 
  The Company also offers a number of nutritional drinks. Hot & Healthy,
unlike traditional hot drinks, is 100% caffeine-free and contains beneficial
ingredients such as Korean Panax Ginseng and grape seed extract. Splash C with
juice crystals is a healthy beverage providing significant doses of vitamins C
and E as well as calcium in each serving. Real fruit juice crystals are added
to create orange or lemon flavor.
 
  IDN's botanical line contains phytonutrients for those who seek natural
ingredients in dietary supplements and is designed to address specific areas
of need. The botanicals, offered in eight different dietary supplements,
provide natural ingredients without sugar, salt, wheat, dairy products,
artificial colors, chemicals or preservatives.
 
  WEIGHT MANAGEMENT PRODUCTS AND NUTRITIOUS SNACKS. As part of the Company's
mission to promote a healthy lifestyle and long-term wellness, IDN includes a
HealthTrim Lifestyle System (which includes LifePak Trim, Fiberry Fat-Free
Snack Bars and Appeal Lite, a nutritional drink containing chelated minerals
and vitamins), and instructional assessment materials with a counseling
program. The Company also offers Breakbars, a nutritious snack which provides
carbohydrates, protein and fiber.
 
 
                                      54
<PAGE>
 
  SPORTS NUTRITION. To cater to health conscious individuals with active
lifestyles, the IDN Sports Nutrition System offers a comprehensive, flexible
program for individuals who desire to optimize performance on an individual
basis. The system includes LifePak, OverDrive, a sports supplement licensed by
the U.S. Olympic Committee that features antioxidants, B vitamins and chromium
chelate, GlycoBar energy bars, and SportaLyte performance drink to help supply
the necessary carbohydrates, electrolytes and chelated minerals to optimize
performance. AminoBuild is a low fat high protein drink mix that is designed
to replace nutrients before and after workouts.
 
SALES AIDS
 
  The Company provides an assortment of sales aids to facilitate the sales of
its products. Sales aids include videotapes, promotional clothing, pens,
stationary, business cards, brushes, combs, cotton pads, tissues, and other
miscellaneous items to help create consumer awareness of the Company and its
products. Sales aids are priced at the Company's approximate cost and are not
commissionable items (i.e., distributors do not receive commissions on
purchases of sales aids).
 
PRODUCT GUARANTEES
 
  The Company believes that it is among the most consumer protective companies
in the direct selling industry. For 30 days from the date of purchase, the
Company's product return policy allows a retail purchaser to return any
product to the distributor through whom the product was purchased for a full
refund. After 30 days from the date of purchase, the return privilege is in
the discretion of the distributor. Because distributors may return unused and
resalable products to the Company for a refund of 90% of the purchase price
for one year, they are encouraged to provide consumer refunds beyond 30 days.
In addition, the product return policy is a material aspect of the success of
distributors in developing a retail customer base. The Company's experience
with actual product returns to date has averaged approximately 1.5% of annual
revenue through 1995.
 
PRODUCT DEVELOPMENT AND PRODUCTION
 
  PRODUCT DEVELOPMENT PHILOSOPHY. The Company is committed to building its
brand name and distributor and customer loyalty by selling premium quality,
innovative personal care and nutritional products that appeal to broad
markets. This commitment is illustrated by the Company's personal care
products slogan "All of the Good and None of the Bad" and its nutritional
products slogan "Adding Life to Years." The Company's product philosophy is to
combine the best of science and nature and to include in each of its products
the highest quality ingredients. For example, NSI avoids soaps and other harsh
cleansers that can dry and irritate skin, undesirable oils such as lanolin,
elements known to be irritating and pore clogging, volatile alcohols such as
ethyl alcohol, and conditioning agents that leave heavy residues. This
philosophy has led to the Company being one of the only personal care
companies in Japan to disclose every ingredient to consumers. This philosophy
has also led to the Company's commitment to avoid any ingredients in
nutritional supplements that are reported to have any long-term addictive or
harmful effects, even if short-term effects may be desirable. Independent
distributors need to have confidence that they are distributing the best
products available in order to have a sense of pride in their association with
the Company and to have products that are distinguishable from "off the shelf"
products. NSI and the Company are committed to developing and providing
quality products that can be sold at an attractive retail price and allow the
Company to maintain reasonable profit margins.
 
  NSI is also committed to constantly improving its evolving product
formulations to incorporate innovative and proven ingredients into its product
line. Whereas many consumer product companies develop a formula and stay with
that formula for years, and sometimes decades, NSI believes that it must stay
current with product and ingredient evolution to maintain its reputation for
innovation to retain distributor and consumer attention and enthusiasm. For
this reason, NSI continuously evaluates its entire line of products for
possible enhancements and improvements.
 
  In addition, the Company believes that timely and strategic product
introductions are critical to maintaining the growth of independent
distribution channels. Distributors become enthusiastic about new products and
are
 
                                      55
<PAGE>
 
generally excited to share new products with their customer base. An expanding
product line helps to attract new distributors and generate additional
revenues.
 
  NSI maintains a laboratory and a staff of approximately 90 individuals
involved in product development. NSI also relies on an advisory board
comprised of recognized authorities in various disciplines. In addition, NSI
and the Company evaluate a significant number of product ideas that are
presented by distributors and other outside sources. NSI believes that
strategic relationships with certain vendors also provide important access to
innovative product concepts. The Company will continue to develop products
tailored to appeal to the particular needs of the Company's markets.
 
  Historically, one of the reasons for the success of the Company's personal
care product line has been its gender neutral positioning. This product
positioning substantially expands the size of the traditional skin and hair
care market. NSI's IDN line of products has historically been positioned to be
age neutral. However, with a substantial distributor and user base
established, the Company believes that it can further increase its market
share in both the personal care and the nutritional products categories by
introducing age and gender specific products, including LifePak for Women,
additional vitamin products targeted to seniors, and personal care products
targeted to either men or women.
 
  PRODUCTION. Virtually all the Company's products are sourced through NSI and
are produced by manufacturers unaffiliated with NSI. The Company currently has
little or no direct contact with these manufacturers. The Company's profit
margins and its ability to deliver its existing products on a timely basis are
dependent upon the ability of NSI's outside manufacturers to continue to
supply products in a timely and cost-efficient manner. Furthermore, the
Company's ability to enter new markets and sustain satisfactory levels of
sales in each market is dependent in part upon the ability of suitable outside
manufacturers to reformulate existing products, if necessary to comply with
local regulations or market environments, for introduction into such markets.
Finally, the development of additional new products in the future will
likewise be dependent in part on the services of suitable outside
manufacturers.
 
  The Company currently acquires products or ingredients from sole suppliers
or suppliers that are considered by the Company to be the superior suppliers
of such ingredients. The Company believes that, in the event it is unable to
source any products or ingredients from its current suppliers, the Company
could produce such products or replace such products or substitute ingredients
without great difficulty or prohibitive increases in the cost of goods sold.
However, there can be no assurance that the loss of such a supplier would not
have a material adverse effect on the Company's business and results of
operations.
 
  With respect to sales to the Company, NSI currently relies on two
unaffiliated manufacturers to produce approximately 70% and 80% of its
personal care and nutritional products, respectively. NSI has a written
contract with the primary supplier of the Company's personal care products
that expires at the end of 1997. An extension to such contract is currently
being negotiated. NSI does not currently have a written contract with the
primary supplier of the Company's nutritional products. The Company believes
that in the event that NSI's relationship with any of its key manufacturers is
terminated, NSI will be able to find suitable replacement manufacturers.
However, there can be no assurance that the loss of either manufacturer would
not have a material adverse effect on the Company's business and results of
operations. See "Risk Factors--Reliance on and Concentration of Outside
Manufacturers."
 
RELATIONSHIP WITH NSI
   
  Upon the consummation of the Offerings, approximately 98.6% of the combined
voting power of the outstanding shares of Common Stock (approximately 98.4% if
the underwriters' over-allotment options are exercised in full) will be held
by the shareholders of NSI. As a result, when acting as stockholders of the
Company, these shareholders of NSI will consider the short-term and long-term
impact of all stockholder decisions on the consolidated financial results of
NSI and the Company. See "Risk Factors--Relationship with and Reliance on NSI;
Potential Conflicts of Interest." In addition, the Company has entered into,
or, upon     
 
                                      56
<PAGE>
 
consummation of the Offerings will enter into, the Operating Agreements with
NSI and with NSIMG, a Delaware corporation also controlled by the shareholders
of NSI, summary descriptions of which are set forth below. Such summaries are
qualified in their entirety by reference to the Operating Agreements, which
are filed as exhibits to the Registration Statement of which this Prospectus
forms a part. In the future the Company may enter into amendments to the
Operating Agreements or additional agreements with NSI or NSIMG. The Company
intends to seek the approval of a majority of its independent directors for
any amendment to the Operating Agreements and any new agreement which the
Company believes to be of material importance to the Company and as to which
the Company and NSI or NSIMG have conflicting interests. The Company will be
almost completely dependent on the Operating Agreements to conduct its
business, and in the event NSI is unable or unwilling to perform its
obligations under the Operating Agreements, or terminates the Operating
Agreements as provided therein, the Company's business and results of
operations will be adversely affected. See "Risk Factors--Relationship with
and Reliance on NSI; Potential Conflicts of Interest."
 
  DISTRIBUTION AGREEMENTS. The Company has entered into a regional
distribution agreement (the "Regional Distribution Agreement") with NSI,
through Nu Skin Hong Kong, pursuant to which NSI has granted to the Company
the exclusive right to sell and distribute NSI products and sales aids in the
Company's markets. Nu Skin Japan, Nu Skin Taiwan and Nu Skin Korea have each
entered into wholesale distribution agreements (the "Wholesale Distribution
Agreements") with Nu Skin Hong Kong, pursuant to which each such Subsidiary
has been granted the right to sell and distribute NSI products in its
respective country.
 
  The Company has the right to purchase any of NSI's products, subject to
unavailability due to local regulatory requirements. See "--Government
Regulation." Purchases are made by submission of a purchase order to NSI,
which NSI must accept unless it has insufficient inventory to fill the order.
In determining whether it has sufficient inventory to fill a given order, NSI
is required to treat the Company on a parity basis with its other affiliates.
 
  The prices for products are governed by a price schedule which is subject to
change by NSI from time to time upon at least 30 days advance notice. NSI pays
ordinary freight and the Company pays handling, excise taxes and customs
duties on the products the Company orders. In order to assist NSI in planning
its inventory and pricing, the Company is required to provide NSI with certain
business plans and reports of its sales and prices to independent
distributors.
 
  The Company purchases virtually all of its products from NSI through Nu Skin
Hong Kong. Nu Skin Hong Kong pays for its purchases from NSI under the
Regional Distribution Agreement in U.S. dollars, while the other Subsidiaries
pay for their purchases from Nu Skin Hong Kong under the Wholesale
Distribution Agreements in their local currency. Nu Skin Hong Kong therefore
bears significant currency exchange risk as a result of purchases from NSI on
behalf of the other Subsidiaries. See "Risk Factors--Operations Outside the
United States; Currency Risks."
 
  The Company is responsible for paying for and obtaining government approvals
and registrations necessary for importation of NSI's products into its
markets. In addition, the Company is responsible for obtaining any government
approvals, including any filings and notifications, necessary for the
effectiveness of the Regional Distribution Agreement and the Wholesale
Distribution Agreements or for the parties performance thereunder. See "Risk
Factors--Government Regulation of Products and Marketing."
 
  NSI is generally responsible for paying for the research, development and
testing of the products sold to the Company, including any product
reformulations needed to comply with local regulatory requirements. NSI
warrants as to the merchantability of, and its title to, such products. NSI
has further indemnified the Company from losses and liability relating to
claims arising out of alleged or actual defects in the design, manufacture or
content of its products. NSI is required to maintain insurance covering claims
arising from the use of its products and to cause each Subsidiary to be a
named insured on such insurance policy. The Subsidiaries are also required to
maintain insurance policies covering the business to be conducted by them
pursuant to the Regional Distribution Agreement and the Wholesale Distribution
Agreements. See "Risk Factors--Product Liability."
 
                                      57
<PAGE>
 
  The Company is prohibited from selling NSI products outside of the countries
for which it has an exclusive distribution license, except that the Company
may sell certain NSI products to NSI affiliates in Australia and New Zealand.
In addition, the Company is prohibited from selling products which directly or
indirectly compete with NSI products in any country without NSI's prior
consent, which consent will not be unreasonably withheld or delayed. The
Company may sell non-competing products without restriction.
 
  The Company may manufacture products which do not compete with NSI products
without restriction but may not manufacture products which compete directly or
indirectly with NSI products without NSI's prior consent, which consent will
not be unreasonably withheld or delayed. Any products manufactured by the
Company carrying an NSI trademark will be subject to the Trademark/Tradename
License Agreements with NSI described below and will require the payment to
NSI of certain royalties as set forth therein. If NSI discontinues a product
that the Company would like to continue to sell, the Company may elect to
manufacture the product itself or through a third party manufacturer unless
NSI has a competing product. In this event, NSI has agreed to license the
product formulation and any associated trademarks and tradenames to the
Company pursuant to the Trademark/Tradename License Agreements described
below.
 
  When the Company determines to commence operations in Thailand, Indonesia,
Malaysia, the Philippines, the PRC, Singapore or Vietnam, NSI has agreed under
the Regional Distribution Agreement to enter into new Trademark/Tradename
License Agreements and Licensing and Sales Agreements and to cause NSIMG to
enter into new Management Services Agreements, in each case substantially
similar to those described below, with the Company or subsidiaries operating
in such countries. See "Risk Factors--Entering New Markets."
 
  TRADEMARK/TRADENAME LICENSE AGREEMENTS. Pursuant to the Trademark/Tradename
License Agreements, NSI has granted to each Subsidiary an exclusive license to
use in its market the NSI and IDN trademarks, the individual product
trademarks used on NSI products and any NSI tradenames. Each of the
Subsidiaries may thus use the licensed trademarks and tradenames on products
and commercial materials not purchased from NSI, including locally sourced
products and commercial materials and products and commercial materials
manufactured by such subsidiary and may grant a sub-license, with the consent
of NSI, for the licensed trademarks and tradenames in its market. In addition,
each Subsidiary has the right to export such products and commercial materials
into other Company markets with NSI's consent, which consent shall not be
unreasonably withheld or delayed.
 
  The Company pays a royalty to NSI for use of the licensed trademarks and
tradenames on products, starter and introductory kits and commercial materials
not purchased from NSI, including locally sourced products and commercial
materials and products and commercial materials manufactured by the Company.
The royalty is paid monthly and is equal to 5% of the Company's revenues from
such products and commercial materials for such month generally and a total of
8% where NSI owns the formula or has exclusive rights in the subject market
for such products or commercial materials.
 
  NSI has the right to inspect the premises where products using its
trademarks are manufactured in order to ensure that the products meet its
quality standards. The Company's labels, packaging, advertising and
promotional materials using NSI's trademarks must conform with NSI's published
standards and NSI has the right of prior approval. The Company is responsible
for correcting any manufacturing defects in locally sourced products or
products it manufactures that are brought to the Company's attention by NSI or
otherwise.
 
  NSI is responsible for securing and maintaining trademark registrations in
the territory covered by each Trademark/Tradename Agreement. NSI has agreed to
take such actions as the Company may reasonably request to protect its and the
Company's rights to the licensed trademarks from infringement and related
claims and has indemnified the Company from losses and liability resulting
from such claims.
 
  LICENSING AND SALES AGREEMENTS. Currently, all distributor agreements are
entered into between the distributor and NSI rather than with the Company.
Therefore, the Company does not own the distributor lists or the distribution
system, the Global Compensation Plan, copyrights and related intangibles.
Consequently, each
 
                                      58
<PAGE>
 
of the Subsidiaries has entered into a Licensing and Sales Agreement with NSI
which includes a license to the Company to use the distributor lists, the
Global Compensation Plan, know how, distributor system and related
intellectual property exclusively in its markets. The Company pays a license
fee to NSI of 4% of the Company's revenue from product sales (excluding
starter and introductory kits) to NSI distributors for the use of such
licensed property. The Company may not grant a sublicense for the licensed
property.
 
  The Company is required to use the Global Compensation Plan to distribute
any products, except as NSI may agree to modify the plan in accordance with
local requirements. The Company must comply with all policies implemented by
NSI under the Global Compensation Plan. This is necessary to ensure global
consistency in NSI's operations. The Company must also employ all NSI policies
relating to commissions payable to, and other relationships with, NSI
distributors.
 
  The Company has agreed to incur a distributor commission expense of 42% of
commissionable product sales (with the exception of South Korea where, due to
government regulations, the Company satisfies this obligation by using a
formula based upon a maximum payout of 35% of commissionable product sales).
The Licensing and Sales Agreements provide that the Company is to satisfy this
obligation by paying commissions owed to local distributors. In the event that
these commissions exceed 42% of commissionable product sales, the Company is
entitled to receive the difference from NSI. In the event that the commissions
paid are lower than 42%, the Company must pay the difference to NSI. Under
this formulation, the Company's total commission expense is fixed at 42% of
commissionable product sales in each country (except for South Korea). The 42%
figure has been set on the basis of NSI's experience over the past seven years
which indicates that actual commissions paid in a given year together with the
cost of administering the Global Compensation Plan average approximately 42%
of commissionable product sales for such year. In the event that actual
commissions payable to distributors from sales in the Company's markets vary
from these historical results, whether as a result of changes in distributor
behavior or changes to the Global Compensation Plan or in the event that NSI's
cost of administering the Global Compensation Plan increases or decreases, the
Licensing and Sales Agreements provide that the intercompany settlement figure
may be modified to more accurately reflect actual results. See "Risk Factors--
Potential Increase in Distributor Compensation Expense."
 
  In addition to payments to local distributors, the Company is generally
responsible for distributor support and relations within Japan, Taiwan, Hong
Kong and South Korea. The Company has agreed to use its best efforts to
support the development of NSI's distributor network in its markets by
purchasing starter or introductory kits from NSI and selling them to potential
NSI distributors.
 
  NSI has agreed to take such actions as the Company may reasonably request to
protect its and the Company's rights to the property licensed under the
Licensing and Sales Agreements from infringement and related claims and has
indemnified the Company from losses and liability resulting from such claims.
Both NSI and the Company are required to maintain insurance coverage adequate
to insure their assets and financial stability. NSI is responsible for
ensuring that the property licensed under the Licensing and Sales Agreements
complies with local laws and regulations, including direct selling laws. See
"Risk Factors--Government Regulation of Direct Selling Activities."
 
  MANAGEMENT SERVICES AGREEMENTS. Upon consummation of the Offerings, the
Subsidiaries will enter into Management Services Agreements with NSIMG,
pursuant to which NSIMG has agreed to provide a variety of management and
support services to each Subsidiary. These services will likely include
management, legal, financial, marketing and distributor support/training,
public relations, international expansion, human resources, strategic
planning, product development and operations administration services. Most of
NSI's senior management personnel and most employees who deal with
international issues are employees of NSIMG.
 
  Generally, the management and support services will be provided by employees
of NSI and NSIMG acting through NSIMG either (i) on a temporary basis in a
specific consulting role or (ii) on a full-time basis in a management position
in the country in which the services are required. The Management Services
Agreements do not cover the services of many of the Company's executive
officers. See "Management--Executive Compensation."
 
                                      59
<PAGE>
 
  GENERAL PROVISIONS. The Operating Agreements are each for a term ending on
December 31, 2016, and, after December 31, 2001, will be subject to
renegotiation in the event that members of the families of, or trusts or
foundations established by or for the benefit of the Existing Stockholders of
NSI on a combined basis no longer beneficially own a majority of the combined
voting power of the outstanding shares of common stock of the Company or of
NSI. See "Risk Factors--Anti-Takeover Effects of Certain Charter, Contractual
and Statutory Provisions." Each Operating Agreement is subject to termination
by either party in the event of: (i) a material breach by the other party
which remains uncured for a period of 60 days after notice thereof; (ii) the
bankruptcy or insolvency of the other party; or (iii) entry of a judgment by a
court of competent jurisdiction against the other party in excess of
$25,000,000. Each Operating Agreement is further subject to termination by NSI
upon 30 days notice in the event of a change of control of the Subsidiary
party thereto and by such subsidiary upon 30 days notice in the event of a
change of control of NSI. Each Operating Agreement provides that neither party
may assign its rights thereunder without the consent of the other party. Each
Operating Agreement is governed by Utah law. Any dispute arising under an
Operating Agreement is to be settled by arbitration conducted in Utah in
accordance with the applicable rules of the American Arbitration Association,
as supplemented by the commercial arbitration procedures for international
commercial arbitration.
 
  MUTUAL INDEMNIFICATION AGREEMENT. Prior to or concurrently with the
Offerings, the Company and NSI will enter into a mutual indemnification
agreement pursuant to which NSI will indemnify the Company for certain claims,
losses and liabilities relating to the operations of the Subsidiaries prior to
the Reorganization and the Company will indemnify NSI for certain claims,
losses and liabilities relating to the operations of the Subsidiaries after
the Reorganization.
 
COMPETITION
 
  PERSONAL CARE AND NUTRITIONAL PRODUCTS. The markets for personal care and
nutritional products are large and intensely competitive. The Company competes
directly with companies that manufacture and market personal care and
nutritional products in each of the Company's product categories. The Company
competes with other companies in the personal care and nutritional products
industry by emphasizing the value and premium quality of the Company's
products and the convenience of the Company's distribution system. Many of the
Company's competitors have much greater name recognition and financial
resources than the Company. In addition, personal care and nutritional
products can be purchased in a wide variety of channels of distribution. While
the Company believes that consumers appreciate the convenience of ordering
products from home through a sales person or through a catalog, the buying
habits of many consumers accustomed to purchasing products through traditional
retail channels are difficult to change. The Company's product offerings in
each product category are also relatively small compared to the wide variety
of products offered by many other personal care and nutritional product
companies. There can be no assurance that the Company's business and results
of operations will not be affected materially by market conditions and
competition in the future.
 
  NETWORK MARKETING COMPANIES. The Company also competes with other direct
selling organizations, some of which have a longer operating history and
higher visibility, name recognition and financial resources. The leading
network marketing company in the Company's markets is Amway Corporation and
its affiliates. The Company competes for new distributors on the basis of the
Global Compensation Plan and its premium quality products. Management
envisions the entry of many more direct selling organizations into the
marketplace as this channel of distribution expands over the next several
years. The Company has been advised that certain large, well-financed
corporations are planning to launch direct selling enterprises which will
compete with the Company in certain of its product lines. There can be no
assurance that the Company will be able to successfully meet the challenges
posed by this increased competition. See "Risk Factors--Competition."
 
GOVERNMENT REGULATION
 
 DIRECT SELLING ACTIVITIES. Direct selling activities are regulated by various
governmental agencies. These laws and regulations are generally intended to
prevent fraudulent or deceptive schemes, often referred to as "pyramid" or
"chain sales" schemes, that promise quick rewards for little or no effort,
require high entry costs, use high pressure recruiting methods and/or do not
involve legitimate products. In Japan, the Company's distribution system is
regulated under the "Door-to-Door" Sales Law, which requires the submission of
specific
 
                                      60
<PAGE>
 
information concerning the Company's business and products and which provides
certain cancellation and cooling-off rights for consumers and new
distributors. In Taiwan, the Fair Trade Law (and the Enforcement Rules and
Supervisory Regulations of Multi-Level Sales) requires the Company to comply
with registration procedures and also provides distributors with certain
rights regarding cooling-off periods and product returns. The Company also
complies with South Korea's strict Door-to-Door Sales Act, which requires,
among other things, the regular reporting of revenue, the registration of
distributors together with the issuance of a registration card, and the
maintaining of a current distributor registry. This law also limits the amount
of sponsoring bonuses that a registered multi-level marketing company can pay
to its distributors to 35% of revenue in a given month. As is the case with
most network marketing companies, NSI and the Company have from time to time
received inquiries from various government regulatory authorities regarding
the nature of their business and other issues such as compliance with local
business opportunity and securities laws. Although to date none of these
inquiries has resulted in a finding materially adverse to the Company or NSI,
adverse publicity resulting from inquiries into NSI's operations by certain
government agencies in the early 1990's, stemming in part out of inappropriate
product and earnings claims by distributors, materially adversely affected
NSI's business and results of operations. There can be no assurance that the
Company or NSI will not face similar inquiries in the future which, either as
a result of findings adverse to the Company or NSI or as a result of adverse
publicity resulting from the instigation of such inquiries, could have a
material adverse effect on the Company's business and results of operations.
See "Risk Factors--Potential Effects of Adverse Publicity" and "--Government
Regulation of Direct Selling Activities."
 
  Based on research conducted in opening its existing markets (including
assistance from local counsel), the nature and scope of inquiries from
government regulatory authorities and the Company and NSI's history of
operations in such markets to date, the Company and NSI believe that their
method of distribution is in compliance in all material respects with the laws
and regulations relating to direct selling activities of the countries in
which the Company and NSI currently operate. Even though management believes
that laws governing direct selling are generally becoming more permissive,
many countries, including Singapore, one of the Company's potential markets,
currently have laws in place that would prohibit the Company and NSI from
conducting business in such markets. There can be no assurance that the
Company will be allowed to conduct business in each of the new markets or
continue to conduct business in each of its existing markets licensed from
NSI. See "Risk Factors--Entering New Markets."
 
 REGULATION OF PRODUCTS AND MARKETING.  The Company and NSI are subject to or
affected by extensive governmental regulations not specifically addressed to
network marketing. Such regulations govern, among other things, (i) product
formulation, labeling, packaging and importation, (ii) product claims and
advertising, whether made by the Company, NSI or NSI distributors, (iii) fair
trade and distributor practices, and (iv) taxes, transfer pricing and similar
regulations that affect foreign taxable income and customs duties.
 
  The Japanese Ministry of Health and Welfare ("MOHW") requires the Company to
possess an import business license and to register each personal care product
imported into the country. Packaging and labeling requirements are also
specified. The Company has had to reformulate many products to satisfy MOHW
regulations. In Japan, nutritional foods, drugs and quasi-drugs are all
strictly regulated. The chief concern involves the types of claims and
representations that can be made regarding the efficacy of nutritional
products. The Company's successful introduction of IDN products in Japan was
achieved by utilizing the combined efforts of NSI's technical staff as well as
external consultants.
 
  In Taiwan, all "medicated" cosmetic and pharmaceutical products, including
PharmAssist, require registration. Non-medicated cosmetic products, such as
shampoo and hair conditioner, require no registration.
 
  In Hong Kong, cosmetic products not classified as "drugs" nor as
"pharmaceutical products" are not subject to statutory registrations,
packaging and labeling requirements apart from the Trade Descriptions
Ordinance. In Macau, "pharmaceutical" products are strictly regulated; general
products are not subject to registration requirements.
 
 
                                      61
<PAGE>
 
  In South Korea, the Company has obtained the mandatory certificate of
confirmation as a qualified importer of cosmetics under the Pharmaceutical
Affairs Law as well as additional product approvals for each of the 45
categories of cosmetic products which it imports. Each new cosmetic product
undergoes a 60 day post-customs inspection where, in addition to compliance
with ingredient requirements, each product is inspected for compliance with
South Korean labeling requirements.
 
  Based on the Company and NSI's experience and research (including assistance
from counsel) and the nature and scope of inquiries from government regulatory
authorities, the Company and NSI believe that they are in material compliance
with all regulations applicable to them. Despite this belief, either the
Company or NSI could be found not to be in material compliance with existing
regulations as a result of, among other things, the considerable
interpretative and enforcement discretion given to regulators or misconduct by
independent distributors. In 1994, NSI and three of its distributors entered
into a consent decree with the Federal Trade Commission (the "FTC") with
respect to its investigation of certain product claims and distributor
practices, pursuant to which NSI paid approximately $1 million to settle the
FTC investigation. NSI is currently in discussions with the FTC regarding its
compliance with such consent decree and other product issues raised by the
FTC. There can be no assurances that the Company will not be subject to
similar inquiries and regulatory investigations or disputes and the effects of
any adverse publicity resulting therefrom. Any assertion or determination that
either the Company, NSI or any NSI distributors are not in compliance with
existing laws or regulations could have a material adverse effect on the
Company's business and results of operations. In addition, in any country or
jurisdiction, the adoption of new laws or regulations or changes in the
interpretation of existing laws or regulations could generate negative
publicity and/or have a material adverse effect on the Company's business and
results of operations. The Company cannot determine the effect, if any, that
future governmental regulations or administrative orders may have on the
Company's business and results of operations. Moreover, governmental
regulations in countries where the Company plans to commence or expand
operations may prevent, delay or limit market entry of certain products or
require the reformulation of such products. Regulatory action, whether or not
it results in a final determination adverse to the Company or NSI, has the
potential to create negative publicity, with detrimental effects on the
motivation and recruitment of distributors and, consequently, on the Company's
sales and earnings. See "Risk Factors--Potential Effects of Adverse Publicity"
and "--Entering New Markets."
 
 REGULATION OF POTENTIAL MARKETS. Each of the proposed new markets will
present additional unique difficulties and challenges. In Thailand, for
example, businesses which are more than 50% owned by non-citizens are not
permitted to operate unless they have an Alien Business Permit, which is
frequently difficult to obtain. Under the Treaty of Amity and Economic
Relations between Thailand and the United States (the "Treaty of Amity") an
Alien Business Permit is not required if a Thailand business is owned by an
entity organized in the United States, a majority of whose owners are U.S.
citizens or entities. From time to time, it has been reported that certain
Thailand government officials have considered supporting the termination of
the Treaty of Amity. There can be no assurance that the Company will ever be
able to obtain all of the necessary permits and approvals to commence
operations in Thailand. The Company could face particular difficulties in
commencing operations in Thailand if the Treaty of Amity were terminated and
the Company were forced to obtain an Alien Business Permit.
 
  The PRC has also proven to be a particularly difficult market for foreign
corporations due to its extensive government regulation and the historical
political tenants of the PRC government. In order to enter the market in the
PRC, the Company may be required to create a joint venture enterprise with a
Chinese entity and to establish a local manufacturing presence, which will
entail a significant investment on the Company's part. The Company will likely
have to apply for licenses on a province by province basis and the
repatriation of the Company's profits will be subject to restrictions on
currency conversion and the fluctuations of the government controlled exchange
rate. In addition, because distribution systems are greatly fragmented, the
Company may be forced to use business models significantly different from
those used by the Company in more developed countries. The lack of a
comprehensive legal system and the uncertain and sporadic enforcement of
existing legislation and laws could also have an adverse effect on the
Company's proposed business in the PRC.
 
 
                                      62
<PAGE>
 
  The other potential new markets also present significant regulatory,
political and economic obstacles to the Company. In Singapore, for example,
network marketing is currently illegal and is not permitted under any
circumstances. Although the Company believes that this restriction will
eventually be relaxed or repealed, no assurance can be given that such
regulation will not remain in place and that the Company will not be
permanently prevented from initiating sales in Singapore. In addition,
Malaysia has governmental guidelines that have the effect of limiting foreign
ownership of companies operating in Malaysia. There can be no assurance that
the Company will be able to properly structure Malaysian operations to comply
with this policy. In October of 1995, the Company's business permit
applications were denied by the Malaysian government as a result of activities
by certain NSI distributors. Therefore, the Company believes that although
significant opportunities exist to expand its operations into new markets,
there can be no assurance that these or other difficulties will not prevent
the Company from realizing the benefits of this opportunity.
 
EMPLOYEES
 
  As of September 30, 1996, the Company had approximately 825 full-time and
part-time employees. None of the employees is represented by a union or other
collective bargaining group. The Company believes its relationship with its
employees is good, and does not currently foresee a shortage in qualified
personnel needed to operate the business. Each Subsidiary is directed by an
experienced manager.
 
PROPERTIES
 
  In each of its current markets, the Company has established a central office
for the local administrative staff who is directed by a general manager. These
offices also have a training room for distributor and employee use and an
adjoining distribution center where distributors can place, pay for, and pick
up orders. In Japan, Taiwan, and South Korea additional pick up centers have
been added to provide better service to distributors and meet the increasing
demand for product. In Hong Kong, the Company maintains a distributor business
center where established distributors can use office space for training and
sponsoring activities at cost.
 
  In addition to the Company's corporate headquarters in Provo, Utah, the
following table summarizes, as of September 30, 1996, the Company's leased
office and distribution facilities in each country where the Company currently
has operations.
 
                               PROPERTIES LEASED
 
<TABLE>
<CAPTION>
   LOCATION                                FUNCTION                   LEASE TOTAL
   --------                                --------                ------------------
   <S>                      <C>                                    <C>
   Tokyo, Japan............  Central office/ distribution center   35,000 square feet
   Osaka, Japan............       Distribution center/office       13,400 square feet
   Taipei, Taiwan..........   Central office/distribution center   22,000 square feet
   Kaohsiung, Taiwan.......       Distribution center/office        9,500 square feet
   Taichung, Taiwan........       Distribution center/office       17,000 square feet
   Taoyuan, Taiwan.........     Warehouse/distribution center      36,000 square feet
   Causeway Bay, Hong            Central office/distribution       19,000 square feet
    Kong...................      center/distributor business
                                    center/regional office
   Tsing Yi, Hong Kong.....               Warehouse                10,000 square feet
   Macau...................       Distribution center/office        2,000 square feet
   Seoul, South Korea......   Central office/distribution center   20,000 square feet
   Seoul, South Korea......          Distribution center            7,000 square feet
   Kyungki-Do, South                      Warehouse                16,000 square feet
    Korea..................
   Pusan, South Korea......          Distribution Center           10,000 square feet
</TABLE>
 
LEGAL PROCEEDINGS
 
  The Company is not a party to any litigation or other legal proceedings or
investigations which is expected to have a material adverse effect on its
financial condition or results of operations, nor are any such proceedings
known to be contemplated.
 
                                      63
<PAGE>
 
                                  MANAGEMENT
 
DIRECTORS AND EXECUTIVE OFFICERS
 
  The following table sets forth certain information regarding the Company's
directors and executive officers.
 
<TABLE>
<CAPTION>
   NAME                     AGE POSITION
   ----                     --- --------
   <S>                      <C> <C>
   Blake M. Roney..........  38 Chairman of the Board
   Steven J. Lund..........  42 President, Chief Executive Officer and Director
   Renn M. Patch...........  46 Chief Operating Officer
   Corey B. Lindley........  32 Vice President of Finance
   Michael D. Smith........  50 Vice President of Operations
   M. Truman Hunt..........  37 Vice President of Legal Affairs and Investor Relations
   Keith R. Halls..........  38 Secretary and Director
   Takashi Bamba...........  61 President, Nu Skin Japan
   John Chou...............  50 President, Nu Skin Taiwan
   S.T. Han................  54 President, Nu Skin Korea
   George Mak..............  42 President, Nu Skin Hong Kong
   Mark L. Adams...........  45 Controller
   Sandie N. Tillotson.....  39 Director
   Brooke B. Roney.........  34 Director
   Kirk V. Roney...........  42 Director
   Max L. Pinegar..........  65 Director
   Max E. Esplin...........  53 Director
</TABLE>
 
  Blake M. Roney has served as the Chairman of the Board since the Company's
inception and is a founder of NSI. He has also served as President, Chief
Executive Officer and Chairman of the Board of NSI and its affiliated entities
since their respective inceptions. He received a B.S. degree from Brigham
Young University. He is the brother of Kirk V. Roney and Brooke B. Roney.
 
  Steven J. Lund has been the President, Chief Executive Officer and a
Director of the Company since its inception. Mr. Lund has also served as
Executive Vice President and a Director of NSI since its inception and as Vice
President and Secretary of certain NSI affiliated entities since their
respective inceptions. Mr. Lund previously worked as an attorney in private
practice. He received a B.A. degree from Brigham Young University and a J.D.
degree from Brigham Young University's J. Reuben Clark Law School.
 
  Renn M. Patch has been the Chief Operating Officer of the Company since its
inception. Since 1992 he has been Vice President of Global Operations and
Assistant General Manager of NSI. From 1991 to 1992, he served as Director of
Government Affairs of NSI. Prior to joining NSI in 1991, Mr. Patch was
associated with the Washington, D.C. consulting firm of Parry and Romani
Associates. Mr. Patch earned a B.A. degree from the University of Minnesota, a
J.D. degree from Hamline University School of Law and an L.L.M. degree from
Georgetown University.
 
  Corey B. Lindley has been the Vice President of Finance of the Company since
its inception. From 1993 to 1996, he served as Managing Director,
International of NSI. Mr. Lindley worked as the International Controller of
NSI from 1991 to 1994 and lived in Hong Kong and Japan during that time. From
1990 to 1991, he served as Assistant Director of Finance of NSI. Mr. Lindley
is a Certified Public Accountant. Prior to joining NSI in 1990, he worked for
the accounting firm of Deloitte and Touche. He earned a B.S. degree from
Brigham Young University and an M.B.A. degree from Utah State University.
 
  Michael D. Smith has been the Vice President of Operations for the Company
since its inception. He has also served as Vice President of Asian Operations
of NSI since February 1996. Prior to that time, he served as General Counsel
of NSI from 1992 to 1996 and as Director of Legal Affairs of NSI from 1989 to
1992. He earned B.S. and M.A. degrees from Brigham Young University and a J.D.
degree from the University of Utah.
 
                                      64
<PAGE>
 
  M. Truman Hunt has served as the Vice President of Legal Affairs and
Investor Relations since the Company's inception. He has also served as
Counsel to the President of NSI since 1994. From 1991 to 1994, Mr. Hunt served
as President and Chief Executive Officer of Better Living Products, Inc., an
NSI affiliate involved in the manufacture and distribution of houseware
products sold through traditional retail channels. Prior to that time, he was
a securities and business attorney in private practice. He received a B.S.
degree from Brigham Young University and a J.D. degree from the University of
Utah.
 
  Keith R. Halls has served as the Secretary and a Director of the Company
since its inception. He has also served as General Vice President and a
Director of NSI since 1992. He served as Director of Finance of NSI from 1986
to 1992. Mr. Halls is a Certified Public Accountant. Mr. Halls received a B.A.
degree from Stephen F. Austin State University and a B.S. degree from Brigham
Young University.
 
  Takashi Bamba has served as the President of Nu Skin Japan since 1993. Prior
to joining Nu Skin Japan in 1993, Mr. Bamba served five years as President and
CEO of Avon Products Co., Ltd., the publicly traded Japanese subsidiary of
Avon Products, Inc. Prior to working at Avon Products Co., Ltd., he spent 17
years at Avon Products, Inc. He received a B.A. degree from Yokohama National
University.
 
  John Chou has served as the President of Nu Skin Taiwan since 1991. Prior to
joining Nu Skin Taiwan in 1991, he spent twenty-one years in international
marketing and management with 3M Taiwan Ltd., Amway Taiwan and Universal PR
Co. Mr. Chou is a standing director of the Taiwan ROC Direct Selling
Association. He is also a member of the Kiwanis International, and the Taiwan
American Chamber of Commerce. He received a B.A. degree from Tan Kang
University in Taipei, Taiwan.
 
  S.T. Han has served as the President of Nu Skin Korea since 1995. Prior to
joining Nu Skin Korea in 1995, Mr. Han spent four years as the Executive
Managing Director of Woosung Film Co., the exclusive distributor of Konica
film in South Korea. He also worked for Amway Korea, Ltd. during that
company's start-up phase of operations in 1991. Mr. Han graduated with a B.A.
degree from ChungAng University.
 
  George Mak has served as the President of Nu Skin Hong Kong since 1991.
Prior to joining Nu Skin Hong Kong in 1991, Mr. Mak worked for Johnson &
Johnson as a personnel and administration manager for Hong Kong and Shanghai
from 1989 to 1991. Prior to joining Johnson & Johnson he worked for 10 years
in the human resources and accounting fields. He earned an M.B.A. degree from
the University of East Asia, Macau.
 
  Mark L. Adams has served as the Controller since the Company's inception. He
has also served as International Controller of NSI since 1994. Prior to
joining NSI in 1994, he was an audit manager with Arthur Andersen & Co. and
served as Chief Financial Officer and a Director of Sanyo Icon, a subsidiary
of Sanyo Electric Co. Ltd. He received an M.A. degree from Brigham Young
University and has been a Certified Public Accountant since 1978.
 
  Sandie N. Tillotson has served as a Director of the Company since its
inception. She was a founder of NSI and has also served as General Vice
President since 1992 and a Director of NSI since its inception. She served as
Vice President of Corporate Services of NSI from 1984 to 1992. She earned a
B.S. degree from Brigham Young University.
 
  Brooke B. Roney has served as a Director of the Company since its inception.
He was a founder of NSI and has also served as General Vice President and a
Director of NSI since 1992. He served as Vice President of Distribution of NSI
from 1984 to 1992. He is the brother of Blake M. Roney and Kirk V. Roney.
 
  Kirk V. Roney has served as a Director of the Company since its inception.
He has also served as General Vice President of NSI since 1992 and a Director
of NSI since 1984. He served as Vice President of Planning and Development of
NSI from 1984 to 1992. He earned an M.I.M. degree from the American Graduate
School
 
                                      65
<PAGE>
 
of International Management. He earned an M.A. degree from Central Michigan
University and a B.A. from Brigham Young University. He is the brother of
Blake M. Roney and Brooke B. Roney.
 
  Max L. Pinegar has served as a Director of the Company since September 1996.
He has also served as General Manager of NSI since 1989 and as Vice President
of NSI since 1992. He received a B.A. degree from Brigham Young University and
an M.B.A. degree from the University of Utah.
 
  Max E. Esplin has served as a Director of the Company since September 1996.
He has also served as Vice President of Finance of NSI since 1993. He served
as Controller of NSI from 1989 until 1993. Mr. Esplin is a Certified Public
Accountant. He received a B.S. degree from Brigham Young University.
 
  Following completion of the Offerings, the Company's Board of Directors
intends to appoint at least two additional directors who will not be officers
or employees of NSI or the Company. It is expected that these outside
directors will receive annual retainer and per meeting fees in connection with
these directorships. See "--Compensation of Directors."
 
COMMITTEES OF THE BOARD OF DIRECTORS
 
  Within 90 days after the closing of the Offerings, the Company's Board of
Directors will establish an Audit Committee consisting of at least two
directors, none of whom will be an officer or employee of the Company or NSI.
The duties of the Audit Committee will be to recommend to the Company's Board
of Directors the selection of independent certified public accountants to
audit annually the books and records of the Company, to review the activities
and the reports of the independent certified public accountants and to report
the results of such review to the Company's Board of Directors. The Audit
Committee will also consider the adequacy of the Company's internal controls
and internal auditing methods and procedures. Within 90 days after the closing
of the Offerings, the Company's Board of Directors will establish a
Compensation Committee consisting of at least two directors, none of whom will
be an officer or employee of the Company, the duties of which are to make
recommendations to the Company's Board of Directors with respect to the
salaries, bonuses and other compensation to be paid to the Company's officers.
The Company's Board of Directors also intends to establish an Executive
Committee consisting of Messrs. Blake M. Roney, Steven J. Lund and Keith R.
Halls. The duties of the Executive Committee are, to the extent authorized by
the Company's Board of Directors, to exercise all the powers and authority of
the Company's Board of Directors with respect to the management of the
business and affairs of the Company.
 
COMPENSATION OF DIRECTORS
 
  Following the Offerings, directors who do not receive compensation as
officers or employees of the Company, NSI or its affiliates will be paid an
annual fee of $25,000 and a fee of $1,000 for each meeting of the Company's
Board of Directors or any committee meeting thereof that they attend.
 
COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION
 
  The Company's Board of Directors does not currently have a compensation
committee but anticipates establishing one within 90 days following the
closing of the Offerings. Several members of the Company's Board of Directors
are also directors of NSI and have set or will set compensation for certain
executive officers of the Company who have been or will be following the
Offerings, executive officers of NSI.
 
EXECUTIVE COMPENSATION
 
  The Company was formed in September 1996, and consequently paid no
compensation to the executive officers named in the table below during the
year ended December 31, 1995. However, salary, bonus and other compensation is
presented in the table below for the year ended December 31, 1995 based on
payments by NSI and the Subsidiaries to the named executive officers as if the
Company had been in existence during that period. During 1995, Messrs. Bamba,
Chou, and Mak were employed full time as the Presidents of Nu Skin Japan,
Nu Skin Taiwan and Nu Skin Korea, respectively. During 1995, Messrs. Lund and
Patch were, and after the
 
                                      66
<PAGE>
 
Offerings will continue to be, executive officers of NSI and the Company. The
compensation presented in the table below reflects an allocation of the time
spent by Messrs. Lund and Patch providing services to the Subsidiaries during
1995. During 1996, the Company will pay Messrs. Lund and Patch annual salaries
commensurate with their 1995 salaries in return for their services to the
Company. These salaries and bonuses will be in addition to any amounts
received by these officers from NSI in return for their services to NSI.
During 1996, the Company, through the Subsidiaries, will pay Messrs. Bamba,
Chou and Mak salaries of approximately $361,000, $211,000 and $111,000,
respectively. In addition, Messrs. Bamba, Chou and Mak will be eligible to
participate in the Bonus Incentive Plan which is intended to be modeled after
NSI's cash bonus long term incentive plan which was in effect for these
individuals in 1995. See "--Bonus Incentive Plan." It is anticipated that
Messrs. Bamba, Chou and Mak will continue to receive all of their compensation
from the Company through the Subsidiaries.
 
                          SUMMARY COMPENSATION TABLE
 
<TABLE>
<CAPTION>
                                           ANNUAL COMPENSATION
                                      ----------------------------------
                                                               OTHER           ALL
                                                               ANNUAL         OTHER
   NAME AND PRINCIPAL POSITION   YEAR  SALARY   BONUS       COMPENSATION   COMPENSATION
   ---------------------------   ---- -------- -------      ------------   ------------
   <S>                           <C>  <C>      <C>          <C>            <C>            
   Steven J. Lund...........     1995 $236,364 $85,529(/1/)    $   --         $  --
    President and Chief
     Executive Officer
   Takashi Bamba............     1995  361,028 105,563(/2/)    98,063(/3/)    3,297(/4/)
    President, Nu Skin Japan
   John Chou................     1995  185,370  75,786(/2/)    63,730(/5/)       --
    President, Nu Skin
     Taiwan
   Renn M. Patch............     1995   97,175 104,765(/6/)    18,750(/7/)       --
    Chief Operating Officer
   George Mak...............     1995  102,564  17,535(/2/)     9,645(/8/)       --
    President, Nu Skin Hong
     Kong
</TABLE>
  --------
  (1)Cash bonus paid to Mr. Lund not pursuant to a formal bonus plan.
  (2) Cash bonus paid during 1995 pursuant to NSI's cash bonus long term
      incentive plan for the Presidents of the Subsidiaries.
  (3) Includes deferred portion of a bonus accrued during 1995 pursuant to
      NSI's cash bonus long term incentive plan for the Presidents of the
      Subsidiaries and annual lease payments for a Company-provided
      automobile.
  (4) Annual premium for disability and accidental death insurance policy.
  (5) Includes deferred portion of a bonus accrued during 1995 pursuant to
      NSI's cash bonus long term incentive plan for the Presidents of the
      Subsidiaries and annual payments for a Company-provided automobile and
      club dues.
  (6)Noncash bonus paid to Mr. Patch, not pursuant to a formal bonus plan.
  (7) Includes $16,500 of accrued deferred compensation and $2,250 of vested
      deferred compensation awarded to Mr. Patch under NSI's deferred
      compensation plan.
  (8) Deferred portion of a bonus accrued during 1995 pursuant to NSI's cash
      bonus long term incentive plan for the Presidents of the Subsidiaries.
 
EMPLOYMENT AGREEMENTS
 
  Messrs. Bamba, Chou and Han have entered into employment agreements with Nu
Skin Japan, Nu Skin Taiwan and Nu Skin Korea, respectively. Under these
agreements, these individuals are paid an annual salary and receive various
other benefits. These individuals, together with Mr. Mak, are also entitled to
participate in the Bonus Incentive Plan to be adopted by the Company prior to
or concurrently with the Offerings. See "--Bonus Incentive Plan."
 
  Mr. Bamba is employed as the President of Nu Skin Japan at an annual salary
of approximately $361,000. This salary is subject to annual review by Nu Skin
Japan. Under the terms of his employment agreement, Mr. Bamba is entitled to
reimbursement of business-related expenses, the use of an automobile provided
by Nu
 
                                      67
<PAGE>
 
Skin Japan, and participation in any retirement plan offered by Nu Skin Japan.
Mr. Bamba also has the right under his employment agreement to have Nu Skin
Japan purchase a country club membership and pay related dues, although he has
not exercised this right. Mr. Bamba is also provided with a private insurance
plan paid for by Nu Skin Japan provided the premium for such private insurance
plan does not exceed (Yen)300,000 per year. Mr. Bamba has agreed to certain
confidentiality obligations. The term of Mr. Bamba's employment is indefinite,
subject to termination by Mr. Bamba or Nu Skin Japan upon three months'
notice.
 
  Mr. Chou is employed as the President of Nu Skin Taiwan at an annual salary
of approximately $211,000. Under the terms of his employment agreement, Mr.
Chou is entitled to health insurance paid for in part by Nu Skin Taiwan. Nu
Skin Taiwan also provides Mr. Chou with a monthly car allowance. The term of
Mr. Chou's employment agreement currently extends until June 1997. Under his
employment agreement, Mr. Chou has agreed to certain confidentiality
obligations.
 
  Mr. Han is employed as the President of Nu Skin Korea at an annual salary of
approximately $110,000. Under the terms of his employment agreement, Mr. Han
is entitled to the use of an automobile and driver provided by Nu Skin Korea,
as well as medical insurance and pension benefits. Mr. Han's employment is for
a three year term ending January 1, 1999, subject to the right of Nu Skin
Korea or Mr. Han to terminate the agreement on 60 days' advance notice. Once
Mr. Han has been employed by Nu Skin Korea for 12 months, he will become
entitled to receive, upon termination, severance pay equal to two months'
salary for each consecutive year of service. Mr. Han has agreed to certain
confidentiality and noncompetition obligations.
 
1996 STOCK INCENTIVE PLAN
 
  The Board of Directors of the Company has adopted the Nu Skin Asia Pacific,
Inc. 1996 Stock Incentive Plan (the "Plan"). The purpose of the Plan is to
attract and retain executives, other employees, independent consultants and
directors who are important to the success and growth of the Company and to
ensure that their interests are aligned with the interests of the stockholders
of the Company. The Company expects that the Existing Stockholders will
approve the Plan prior to consummation of the Offerings.
 
  ADMINISTRATION.  The Plan is administered by the 1996 Stock Incentive Plan
Committee (the "Plan Committee"). Initially, the Plan Committee will consist
of the members of the Company's Board of Directors, and later of the members
of the Compensation Committee of the Board of Directors, once the Compensation
Committee has been established. The Plan Committee will determine, from time
to time, the individuals to whom awards shall be made, the type of awards, and
the amount, size and terms of each award. The Plan Committee will make all
other determinations necessary or advisable for the administration of the
Plan.
 
  AWARDS.  Awards under the Plan may be in the form of options (both
nonqualified stock options ("NQSOs") and incentive stock options ("ISOs")),
contingent stock, restricted stock, and stock appreciation rights ("SARs"), or
such other forms as the Plan Committee in its discretion may deem appropriate.
The maximum number of awards that may be issued to any one person during the
life of the Plan shall be limited to 10% of the shares reserved for issuance
under the Plan. The number of shares which may be issued under the Plan as
well as the terms of any outstanding awards may be equitably adjusted by the
Plan Committee in the event of a stock split, stock dividend,
recapitalization, merger, consolidation, combination or similar events. In
general, any shares subject to an option or right which for any reason expires
or is terminated unexercised shall again be available under the Plan. No
awards may be granted more than ten years after the effective date of the
Plan.
   
  NUMBER OF SHARES. A total of 4,000,000 shares of the Class A Common Stock
have been authorized to be issued pursuant to the Plan. The Company
anticipates issuing stock bonus awards for 1.8% of these shares to executive
officers of the Company prior to or immediately following the Offerings.
Messrs. Renn M. Patch, Corey B. Lindley, Michael D. Smith, Takashi Bamba, John
Chou, S.T. Han, George Mak, and Mark Adams, will receive stock bonus awards of
13,000, 9,000, 13,000, 10,400, 13,000, 1,800, 9,000 and 3,500 shares of Class
A Common Stock, respectively. These awards vest ratably over four years
following the date of grant, provided the executive officer remains in the
employment of the Company.     
 
                                      68
<PAGE>
 
  PLAN AMENDMENT. The Board of Directors may amend the Plan, without
stockholder approval, anytime in any respect unless stockholder approval of
the amendment in question is required under Delaware law, the Code, certain
exemptions from Section 16 of the Securities Exchange Act of 1934, as amended
(the "1934 Act"), any national securities exchange system on which the shares
are then listed or reported, by any regulatory body having jurisdiction with
respect to the Plan, or other applicable laws, rules or regulations. No
amendment to the Plan may alter or impair any award granted under the Plan
without the consent of the holders thereof. The Plan may be terminated at any
time by the Board of Directors.
 
  OPTIONS. The Plan provides for the grant of ISOs to employees and NQSOs to
employees and independent consultants. In the case of ISOs, the exercise price
of an option may not be less than 100% of the fair market value of a share of
Class A Common Stock at the time of grant (or 110% of such fair market value
if the optionee owns more than 10% of the total voting power of all classes of
Company stock outstanding at the time of grant). In the case of NQSOs, the
exercise price of an option may not be less than 85% of the fair market value
of a share of Class A Common Stock at the time of grant. The Plan Committee
may provide for a reduction in the exercise price of a NQSO by dividends paid
on a share of Class A Common Stock while the NQSO is outstanding. Options will
be exercisable for a term determined by the Plan Committee provided such
exercise shall occur not earlier than six months and not later than ten years
(five years if the optionee owns more than ten percent of the total voting
power of all classes of Company Stock outstanding at the time of grant) after
the grant of the option. The aggregate fair market value of ISO's (determined
at the time of grant) granted to an employee which may become first
exercisable in any one calendar year shall not exceed $100,000. If any option
is not granted, exercised, or held pursuant to the provisions applicable to an
ISO, it will be considered to be an NQSO to the extent that any or all of the
grant is in conflict with such provisions. The Plan Committee has the power to
permit acceleration of previously determined exercise terms under certain
circumstances and upon such terms and conditions as the Plan Committee deems
appropriate. See "Risk Factors--Anti-Takeover Effects of Certain Charter,
Contractual and Statutory Provisions."
 
  CONTINGENT STOCK. The Plan Committee will determine the amount of contingent
stock to be granted to a participant based on the past or expected impact the
participant has had or can have on the financial well being of the Company and
other factors determined by the Plan Committee to be appropriate. A
participant receiving an award of contingent stock will receive the stock upon
the satisfaction of certain objectives. Contingent stock awards made pursuant
to the Plan will be subject to such terms, conditions and restrictions,
including obtainment of performance objectives, for such period or periods as
may be determined by the Plan Committee at the time of grant. The Plan
Committee in its discretion may permit acceleration of the expiration of the
applicable restriction period with respect to part or all of the award to any
participant. See "Risk Factors--Anti-Takeover Effects of Certain Charter,
Contractual and Statutory Provisions."
 
  RESTRICTED STOCK. The Plan Committee will determine the amount of restricted
stock to be granted to a participant based on the past or expected impact the
participant has had or can have on the financial well being of the Company and
other factors deemed by the Plan Committee to be appropriate. Restricted stock
is issued to the participant subject to forfeiture if certain objectives are
not met. Restricted stock awards made pursuant to the Plan shall be subject to
the terms, conditions and restrictions, including the payment of performance
objectives, and for such period or periods as will be determined by the Plan
Committee at the time of grant. The Plan Committee in its discretion may
permit acceleration of the expiration of the applicable restriction period
with respect to part or all of the award to any participant. See "Risk
Factors--Anti-Takeover Effects of Certain Charter, Contractual and Statutory
Provisions." Shares of restricted stock may not be sold, assigned,
transferred, pledged, hypothecated or otherwise disposed of, except by will or
the laws of descent and distribution, for such period provided in the
participant's award agreement.
 
  SARS.  SARs are rights to receive cash or shares of Company stock, or a
combination thereof, as the Plan Committee may determine in an amount equal to
the excess of (i) the fair market value of the stock with respect to which the
SAR is exercised, or (ii) 100% of the fair market value of such stock at the
time the SAR was granted, less any dividends paid on such shares while the SAR
was outstanding. No cash consideration will be received by the Company for the
grant of any SAR. No SAR may be granted for a period of less than one year
 
                                      69
<PAGE>
 
or greater than ten years. SARs may be exercised at such time and subject to
such terms and conditions as are prescribed by the Plan Committee at the time
of grant, subject to certain limitations (including that no SAR shall be
exercisable within one year after the date of grant).
 
  FEDERAL INCOME TAX CONSEQUENCES. The participant recognizes no taxable gain
or loss when an incentive stock option is granted or exercised. If the shares
acquired upon the exercise of an incentive stock option are held for at least
one year after exercise and two years after grant (the "Holding Period"), the
participant recognizes any gain or loss recognized upon such sale as long-term
capital gain or loss and the Company is not entitled to a deduction. If the
shares are not held for the Holding Period, the gain is ordinary income to the
participant to the extent of the difference between the exercise price and the
fair market value of the Class A Common Stock on the date the option is
exercised and any excess is capital gain. Also, in such circumstances, the
Company is entitled to a deduction equal to the amount of any ordinary income
recognized by the participant.
 
  The participant recognizes no taxable income and the Company receives no
deduction when a nonqualified stock option is granted. Upon exercise of a
nonqualified stock option, the participant recognizes ordinary income and the
Company is entitled to a deduction equal to the difference between the
exercise price and the fair market value of the shares on the date of
exercise. The participant recognizes as a capital gain or loss any subsequent
profit or loss realized on the sale or exchange of any shares disposed of or
sold.
 
  A participant granted restricted stock or contingent stock is not required
to include the value of such shares in income until the first time such
participant's rights in the shares are transferable or are not subject to
substantial risk of forfeiture, whichever occurs earlier, unless such
participant timely files an election under Code Section 83(b) to be taxed on
the receipt of the shares. In either case, the amount of such ordinary income
will be equal to the excess of the fair market value of the shares at the time
the income is recognized over the amount (if any) paid for the shares. The
Company is entitled to a deduction, in the amount of the ordinary income
recognized by the participant, for the Company's taxable year in which the
participant recognizes such income.
 
  Upon the grant of an SAR, the participant recognizes no taxable income and
the Company receives no deduction. The participant recognizes ordinary income
and the Company is entitled to a deduction at the time of exercise equal to
the cash and the fair market value of shares payable upon such exercise.
 
  Under certain circumstances, an accelerated vesting or cash out of stock
options, or accelerated lapse of restrictions on other awards, in connection
with a change in control of the Company might be deemed an "excess parachute
payment" for purposes of the golden parachute tax provisions of Code Section
280G. To the extent it is so considered, the participant may be subject to a
20% excise tax and the Company may be denied a tax deduction.
 
  Code Section 162(m) limits to $1,000,000 per year the federal income tax
deduction available to a public company for compensation paid to any of its
chief executive officer and four other highest paid executive officers.
However, Section 162(m) provides an exception from its limitation for certain
"performance based" compensation if various requirements are satisfied. The
Plan contains provisions which are intended to satisfy these requirements for
awards made at the time the Company is considered a public company and which
otherwise are "performance based" compensation.
 
BONUS INCENTIVE PLAN
 
  Concurrent with the Offerings, the Company intends to adopt a bonus
incentive plan for the Presidents of the Subsidiaries. This bonus incentive
plan will be patterned after a similar plan under which Messrs. Bamba, Chou,
Han and Mak were compensated by NSI prior to the Reorganization and the
Offerings. Under the contemplated bonus incentive plan, Messrs. Bamba, Chou,
Han and Mak will be entitled to receive an annual cash bonus based upon the
prior year's operating results of the Subsidiary for which they are
responsible. Under this bonus incentive plan, participants would be able to
receive a bonus equal to 100% of their respective salaries, conditioned on
meeting certain performance criteria and subject to cash availability and
approval of the Board of Directors of the Company. One half of this bonus
would be payable by February 15 of the year following the year in which the
bonus is earned and the remaining one half would be deferred and would vest
ratably over 10 years or at age 65, whichever occurs first.
 
                                      70
<PAGE>
 
                CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS
 
  Prior to or concurrently with the Offerings, the Existing Stockholders, who
are also the stockholders of Nu Skin Japan, Nu Skin Taiwan, Nu Skin Korea and
Nu Skin Hong Kong, will contribute their shares of capital stock in such
entities to the Company in exchange for shares of Class B Common Stock. See
"The Reorganization and S Corporation Distribution."
   
  Upon the consummation of the Offerings, approximately 98.6% of the combined
voting power of the outstanding shares of Common Stock will be held by the
Selling Stockholders (approximately 98.4% if the underwriters' over-allotment
options are exercised in full). Consequently, the Selling Stockholders will
have the ability, acting in concert, to elect all directors of the Company and
approve any action requiring approval by a majority of the stockholders of the
Company. The Selling Stockholders also own, and following the Offerings will
continue to own, 100% of the outstanding shares of NSI. As a result of this
ownership, the Selling Stockholders will consider the short-term and the long-
term impact of all stockholder decisions on the consolidated financial results
of NSI and the Company. The interests of NSI, on the one hand, and of the
Company, on the other hand, may differ from time to time. See "Risk Factors--
Relationship with and Reliance on NSI; Potential Conflicts of Interest" and
"Control by Existing Stockholders; Anti-Takeover Effect of Dual Classes of
Common Stock."     
 
  The Operating Agreements were approved by the present Board of Directors of
the Company, which is composed entirely of officers and shareholders of NSI.
It is expected that, subsequent to the closing of the Offerings, the
composition of the Board of Directors of the Company will be changed so that
at least two of its members will be persons unaffiliated with NSI. In
addition, most of the executive officers of the Company are also executive
officers of NSI. It is expected that a number of the Company's executive
officers will continue to spend a portion of their time on the affairs of NSI,
for which they will continue to receive compensation from NSI. See "Risk
Factors--Relationship with and Reliance on NSI; Potential Conflicts of
Interest" and "Business--Relationship with NSI."
 
  Virtually all of the products sold by the Company are purchased from NSI
pursuant to distribution agreements with NSI. The Company also manufactures
itself, or through third-party manufacturers, certain products and commercial
materials which it then sells using NSI trademarks or tradenames licensed
under trademark/tradename license agreements with NSI. In addition, the
Company does not have its own sales or distribution network but licenses the
right to use NSI's distribution network and the Global Compensation Plan
pursuant to licensing and sales agreements with NSI. During 1995, the Company
paid NSI approximately $99.2 million for goods and services provided to the
Company under the Operating Agreements. NSIMG also provides a broad range of
management, administrative and technical support to the Company pursuant to
management services agreements with the Company. During 1995, the Company paid
NSIMG approximately $2.1 million for services provided to the Company under a
management service agreement. For a summary of the terms of these agreements,
see "Business--Relationship with NSI." See also Combined Financial Statements
and footnotes thereto.
 
  During 1995, Nu Skin Japan paid NSI a royalty of 8% of the revenue from
sales of products manufactured by a third party manufacturer under a license
agreement between Nu Skin Japan and NSI. In fiscal 1995, Nu Skin Japan paid
NSI $2.3 million in royalties pursuant to this license agreement.
 
  Pursuant to wholesale distribution agreements, Nu Skin Hong Kong distributes
certain NSI products to Nu Skin Personal Care Australia, Inc. and Nu Skin New
Zealand, Inc. Pursuant to these agreements, Nu Skin Hong Kong was paid
approximately $4.6 million in fiscal 1995 by Nu Skin Personal Care Australia,
Inc. and Nu Skin New Zealand, Inc.
 
  Prior to or concurrently with the Offerings, the Company will purchase from
NSI for $25.0 million, the exclusive rights to distribute NSI products in
Thailand, Indonesia, Malaysia, the Philippines, the PRC, Singapore and
Vietnam. See "Risk Factors--Entering New Markets." The Company will pay $15
million of this amount out of proceeds of the Offerings. See "Use of
Proceeds." In addition the Company and NSI will enter into a mutual
indemnification agreement pursuant to which NSI will indemnify the Company for
certain claims, losses
 
                                      71
<PAGE>
 
and liabilities relating to the operations of the Subsidiaries prior to the
Reorganization and the Company will indemnify NSI for certain claims, losses
and liabilities relating to the operations of the Subsidiaries after the
Reorganization. See "Business--Relationship with NSI."
 
  Craig Bryson and Craig S. Tillotson are major stockholders of the Company
and have been NSI distributors since 1984. Messrs. Bryson and Tillotson are
partners in an entity (the "Partnership") which receives substantial
commissions from NSI, including commissions on sales generated within the
Company's markets. For the fiscal year ended December 31, 1995, total
commissions paid to the Partnership on sales originating in the Company's then
open markets (Japan, Taiwan and Hong Kong) was approximately $1.1 million. By
agreement, NSI pays commissions to the Partnership at the highest level of
commissions available to distributors. Management believes that this
arrangement allows Messrs. Bryson and Tillotson the flexibility of using their
expertise and reputations in network marketing circles to sponsor, motivate
and train distributors to benefit NSI's distributor force generally, without
having to focus solely on their own organizations.
   
  The Existing Stockholders will enter into a stockholders agreement with the
Company (the "Stockholders' Agreement"). The Existing Stockholders will in the
aggregate own shares having 98.6% of the voting power of the Company
immediately after the Offerings (approximately 98.4% if the underwriters over-
allotment options are exercised in full). In order to ensure the qualification
of the Reorganization under Section 351 of the Code, the Existing Stockholders
have agreed not to transfer any shares they own for 366 days after the
Offerings without the consent of the Company except for certain transfers
relating to the funding of the Distributor Options and the grant of the
employee stock bonus awards. See "Shares Eligible for Future Sale." After the
expiration of this 366 day period and subject to any volume limitations
imposed by Rule 144, no such stockholder is permitted to transfer in any one-
year period a number of shares equal to the greater of (i) 10% of the total
number of shares of Common Stock originally issued to such stockholder in
connection with the Reorganization, or (ii) 1.25% of the total Common Stock
issued and outstanding at the time of such proposed transfer. The Existing
Stockholders have been granted registration rights by the Company permitting
each of such Existing Stockholder to register his or her shares of Class A
Common Stock, subject to certain restrictions, on any registration statement
filed by the Company until such Existing Stockholder has sold a specified
value of shares of Class A Common Stock. See "Description of Capital Stock--
Registration Rights."     
   
  Prior to the Offerings, the Company will enter into indemnification
agreements with its officers and directors indemnifying them against liability
incurred by them in the course of their service to the Company. Prior to or
immediately following the Offerings, the Company has granted certain of its
executive officers stock bonus awards of shares of Class A Common Stock. See
"Management--1996 Stock Incentive Plan--Number of Shares." In January 1994,
NSI stockholders agreed to grant M. Truman Hunt an option to purchase 267,500
shares of Class A Common Stock at an aggregate exercise price of $500,000
which reflects the agreed upon fair market value of this equity interest in
January 1994. This option is immediately exercisable upon consummation of the
Reorganization. The Company has been advised by M. Truman Hunt that he intends
to exercise a portion of this option and purchase 14,500 shares of Class A
Common Stock immediately following the Reorganization and prior to the
Offerings and then sell such shares in the Offerings.     
 
  Prior to the Offerings, the Existing Stockholders intend to convert
1,605,000 shares of Class B Common Stock into Class A Common Stock and
contribute such shares to the Company. The Company intends to grant to NSI the
Distributor Options to purchase such shares of Common Stock and NSI intends to
assign the Distributor Options to qualifying distributors of NSI in connection
with the Offerings. The Distributor Options will be subject to certain
conditions related to distributor performance and will vest on December 31,
1997. The Company will record distributor incentive expense for the
Distributor Options. See "Shares Eligible for Future Sale."
 
  The Company has employment agreements with certain of its executive
officers. See "Management--Employment Agreements."
 
                                      72
<PAGE>
 
                      PRINCIPAL AND SELLING STOCKHOLDERS
 
  The following table sets forth, as of September 30, 1996, certain
information regarding the beneficial ownership of the Class A Common Stock and
Class B Common Stock after giving effect to the Reorganization and as adjusted
to give effect to (i) the contribution to the Company by the Existing
Stockholders of 1,605,000 shares of Class A Common Stock which the Company has
reserved for issuance upon exercise of the Distributor Options; (ii) the
contribution of 1,250,000 shares of Class A Common Stock by the Existing
Stockholders to NSI and its affiliates (other than the Company) for issuance
in connection with certain employee stock bonus awards; and (iii) the sales of
shares of Class A Common Stock in the Offerings (assuming no exercise of the
underwriters' over-allotment options) by (a) each person known by the Company
to own beneficially more than 5% of either the outstanding shares of Class A
Common Stock or Class B Common Stock; (b) each of the Company's directors; (c)
each of the executive officers whose names appear in the summary compensation
table; and (d) all directors and executive officers as a group. The business
address of the 5% stockholders is 75 West Center Street, Provo, Utah 84601.
<TABLE>   
<CAPTION>
                                            CLASS A                     CLASS B            TOTAL
                                    COMMON STOCK(/1/)(/2/)      COMMON STOCK(/1/)(/2/)  COMMON STOCK
                                ------------------------------- ----------------------- ------------
                                  OWNED      TO
                                  PRIOR    BE SOLD  TO BE OWNED   OWNED PRIOR TO AND    VOTING POWER
                                 TO THE    IN THE    AFTER THE           AFTER           AFTER THE
DIRECTORS, EXECUTIVE OFFICERS,  OFFERINGS OFFERINGS  OFFERINGS    THE OFFERINGS(/3/)     OFFERINGS
       5% STOCKHOLDERS          --------- --------- ----------- ----------------------- ------------
   AND SELLING STOCKHOLDERS      NUMBER    NUMBER   NUMBER   %      NUMBER        %          %
- ------------------------------  --------- --------- ------- --- -------------- -------- ------------
<S>                             <C>       <C>       <C>     <C> <C>            <C>      <C>
Blake M. Roney(/4/).......        665,971   665,971      --  --     21,042,440     28.8     28.4
Nedra D. Roney(/5/).......        723,656   723,656      --  --     14,523,710     19.9     19.6
Sandie N. Tillotson(/6/)..        614,198   614,198      --  --      8,752,577     12.0     11.8
Craig S. Tillotson(/7/)...        307,096   307,096      --  --      4,507,590      6.2      6.1
R. Craig Bryson(/8/)......        307,096   307,096      --  --      5,022,269      6.9      6.8
Steven J. Lund(/9/).......        216,775   216,775      --  --      4,192,954      5.7      5.7
The WFA Trust and The All
 R's Trust(/1//0/)........        649,133   649,133      --  --        119,840    *          *
Brooke B. Roney(/1//1/)...        216,775   216,775      --  --      3,564,893      4.9      4.8
Kirk V. Roney(/1//2/).....        216,775   216,775      --  --      3,314,893      4.5      4.5
M. Truman Hunt(/1//3/)....        267,500    14,500 253,000  *              --       --      *
Keith R. Halls(/1//4/)....         43,355    43,355      --  --        919,886      1.3      1.2
The MAR Trust and The
 Nedra Roney Fixed
 Charitable
 Trust(/1//5/)............        261,947   261,947      --  --        454,764    *          *
Renn M. Patch(/1//6/).....             --        --      --  --             --       --       --
Takashi Bamba(/1//7/).....             --        --      --  --             --       --       --
John Chou(/1//8/).........             --        --      --  --             --       --       --
George Mak(/1//9/)........             --        --      --  --             --       --       --
Rick A. Roney(/2//0/).....         43,355    43,355      --  --        831,177      1.1      1.1
Burke F. Roney(/2//1/)....         34,684    34,684      --  --        594,476    *          *
Park R. Roney(/2//2/).....         34,684    34,684      --  --        594,476    *          *
BNASIA, Ltd.(/2//3/)......             --        --      --  --     20,866,275     28.6     28.2
RCKASIA, Ltd.(/2//4/).....             --        --      --  --      4,947,269      6.8      6.7
All directors and officers
 as a group (17
 persons)(/2//5/).........      3,152,429 2,899,429 253,000  *      42,362,247     58.0     57.5
</TABLE>    
- -------
 * Less than 1%
(1) Each share of Class B Common Stock is convertible at any time at the
    option of the holder into one share of Class A Common Stock and each share
    of Class B Common Stock is automatically converted into one share of Class
    A Common Stock upon the transfer of such share of Class B Common Stock to
    any person who is not a Permitted Transferee as defined in the
    Stockholders Agreement entered into by the Existing Stockholders and the
    Company prior to the Offerings. See "Certain Relationships and Related
    Transactions."
(2) Prior to the Offerings, the Selling Stockholders will convert shares of
    Class B Common Stock to Class A Common Stock to be sold in the Offerings.
   
(3) Reflects the conversion prior to the Offerings by the Existing
    Stockholders of 2,855,000 shares of Class B Common Stock into 2,855,000
    shares of Class A Common Stock which were contributed by the Existing
    Stockholders pro rata to NSI and its affiliates (other than the Company)
    for distribution to distributors of NSI and employees of NSI and its
    affiliates (other than the Company) pursuant to the Distributor Options
    and employee stock bonus awards. See "Shares Eligible For Future Sale."
    Does not reflect the exercise of the options granted by the Selling
    Stockholders to the U.S. Underwriters and the International Managers (on a
    pro rata basis, based on the number of shares sold by such Selling
    Stockholders in the Offerings) exercisable for 30 days after the date of
    this Prospectus to purchase up to 1,058,342 and 306,658 additional shares
    of Class A Common Stock, respectively, to cover over-allotments, if any,
    at the initial public offering price, less the underwriting discount. Upon
    the exercise in full of the underwriters' over-allotment options, the
    Selling Stockholders will convert 1,365,000 shares of Class B Common Stock
    into 1,365,000 shares of Class A Common Stock for issuance to the
    underwriters pursuant to such options.     
   
(4) Includes shares beneficially owned or deemed to be owned beneficially by
    Blake M. Roney prior to the Offerings as follows: 515,971 shares of Class
    A Common Stock directly and with respect to which he has sole voting and
    investment power; 20,866,275 shares of Class B Common Stock as general
    partner of BNASIA, Ltd., a limited partnership, and with respect to which
    he shares voting and investment power with his     
 
                                      73
<PAGE>
 
     
  wife Nancy L. Roney as set forth in footnote 23 below; 176,165 shares of
  Class B Common Stock as trustee and with respect to which he has sole voting
  and investment power; 150,000 shares of Class A Common Stock as co-trustee
  and with respect to which he shares voting and investment power with Nancy
  L. Roney. If the underwriters' over-allotment options are exercised in full,
  BNASIA, Ltd., of which Blake M. Roney and Nancy L. Roney are the general
  partners and who share voting and investment power, will sell, pursuant to
  the Offerings, an additional 413,391 shares of Class A Common Stock,
  converted from Class B Common Stock, in which event the number and
  percentage of shares of Class A Common stock To Be Owned After the Offerings
  by Blake M. Roney would be 0 shares and 0%, the number and percentage of
  shares of Class B Common Stock owned after the Offerings would be 20,629,049
  shares and 28.8% and the Voting Power After the Offerings would be 28.3%.
  Blake M. Roney is the Chairman of the Board of Directors, of the Company and
  Chairman of the Board of Directors, an executive officer and a shareholder
  of NSI.     
   
(5) Includes shares beneficially owned or deemed to be owned beneficially by
    Nedra D. Roney prior to the Offerings as follows: 598,656 shares of Class
    A Common Stock and 14,523,710 shares of Class B Common Stock directly and
    with respect to which she has sole voting and investment power; 125,000
    shares of Class A Common Stock as co-trustee and with respect to which she
    shares voting and investment power with Evan Schmutz. If the underwriters'
    over-allotment options are exercised in full, Nedra D. Roney will sell,
    pursuant to the Offerings, an additional 345,248 shares of Class A Common
    Stock, converted from Class B Common Stock, in which event the number and
    percentage of shares of Class A Common Stock To Be Owned After the
    Offerings by Nedra D. Roney would be 0 shares and 0%, the number and
    percentage of shares of Class B Common Stock owned after the Offerings
    would be 14,178,462 shares and 19.8% and the Voting Power After the
    Offerings would be 19.5%. Nedra D. Roney is a Director and shareholder of
    NSI.     
   
(6) Includes shares beneficially owned or deemed to be owned beneficially by
    Sandie N. Tillotson prior to the Offerings as follows: 260,030 shares of
    Class A Common Stock and 7,827,810 shares of Class B Common Stock directly
    and with respect to which she has sole voting and investment power;
    354,168 shares of Class A Common Stock and 424,767 shares of Class B
    Common Stock as trustee and with respect to which she has sole voting and
    investment power; 500,000 shares of Class B Common Stock as manager of a
    limited liability company and with respect to which she has sole voting
    and investment power. If the underwriters' over-allotment options are
    exercised in full, Sandie N. Tillotson will sell, pursuant to the
    Offerings, an additional 193,067 shares of Class A Common Stock, converted
    from Class B Common Stock, in which event the number and percentage of
    shares of Class A Common Stock To Be Owned After the Offerings by Sandie
    N. Tillotson would be 0 shares and 0%, the number and percentage of shares
    of Class B Common Stock owned after the Offerings would be 8,559,510
    shares and 11.9% and the Voting Power After the Offerings would be 11.8%.
    Sandie N. Tillotson is a Director of the Company and a Director, executive
    officer and shareholder of NSI.     
   
(7) Includes shares beneficially owned or deemed to be owned beneficially by
    Craig S. Tillotson prior to the Offerings as follows: 130,014 shares of
    Class A Common Stock and 3,129,445 shares of Class B Common Stock directly
    and with respect to which he has sole voting and investment power; 177,082
    shares of Class A Common Stock and 112,500 shares of Class B Common Stock
    as trustee and with respect to which he has sole voting and investment
    power; 265,645 shares of Class B Common Stock as co-trustee and with
    respect to which he shares voting and investment power; 1,000,000 shares
    of Class B Common Stock as manager of a limited liability company and with
    respect to which he has sole voting and investment power. If the
    underwriters' over-allotment options are exercised in full, Craig S.
    Tillotson will sell, pursuant to the Offerings, an additional 96,533
    shares of Class A Common Stock, converted from Class B Common Stock, in
    which event the number and percentage of shares of Class A Common Stock To
    Be Owned After the Offerings by Craig S. Tillotson would be 0 shares and
    0%, the number and percentage of shares of Class B Common Stock owned
    after the Offerings would be 4,411,057 shares and 6.2% and the Voting
    Power After the Offerings would be 6.1%. Craig S. Tillotson is a
    shareholder of NSI.     
   
(8) Includes shares beneficially owned or deemed to be owned beneficially by
    R. Craig Bryson prior to the Offerings as follows: 132,096 shares of Class
    A Common Stock directly and with respect to which he has sole voting and
    investment power; 4,947,269 shares of Class B Common Stock as general
    partner of RCKASIA, Ltd., a limited partnership, and with respect to which
    he shares voting and investment power with his wife Kathleen D. Bryson as
    set forth in footnote 23 below; 175,000 shares of Class A Common Stock and
    75,000 shares of Class B Common Stock as co-trustee and with respect to
    which he shares voting and investment power with Kathleen D. Bryson. If
    the underwriters' over-allotment options are exercised in full, RCKASIA,
    Ltd., a limited partnership of which R. Craig Bryson and Kathleen D.
    Bryson are the general partners and who share voting and investment power,
    will sell, pursuant to the Offerings, an additional 96,533 shares of Class
    A Common Stock, converted from Class B Common Stock, in which event the
    number and percentage of shares of Class A Common Stock To Be Owned After
    the Offerings by R. Craig Bryson would be 0 shares and 0%, the number and
    percentage of shares of Class B Common Stock owned after the Offerings
    would be 4,925,736 shares and 6.9% and the Voting Power After the
    Offerings would be 6.8%. R. Craig Bryson is a shareholder of NSI.     
   
(9) Includes shares beneficially owned or deemed to be owned beneficially by
    Steven J. Lund prior to the Offerings as follows: 141,775 shares of Class
    A Common Stock directly and with respect to which he has sole voting and
    investment power; 3,339,893 shares of Class B Common Stock as general
    partner of a limited partnership and with respect to which he shares
    voting and investment power with his wife Kalleen Lund; 778,061 shares of
    Class B Common Stock as trustee and with respect to which he has sole
    voting and investment power; 75,000 shares of Class A Common Stock and
    75,000 shares of Class B Common Stock as co-trustee and with respect to
    which he shares voting and investment power with Kalleen Lund. Excludes
    649,133 shares of Class A Common Stock and 119,840 shares of Class B
    Common Stock held as trustee of The WFA Trust and The All R's Trust and
    with respect to which he has sole voting and investment power as set forth
    in footnote 10 below. If the underwriters' over-allotment options are
    exercised in full, SKASIA, Ltd., a limited partnership of which Steven J.
    Lund and Kalleen Lund are the general partners and who share voting and
    investment power, will sell, pursuant to the Offerings, an additional
    68,141 shares of Class A Common Stock, converted from Class B Common
    Stock, in which event the number and percentage of shares of Class A
    Common Stock To Be Owned After the Offerings by Steven J. Lund would be 0
    shares and 0%, the number and percentage of shares of Class B Common Stock
    owned after the Offerings would be 4,124,813 shares and 5.8% and the
    Voting Power After the Offerings would be 5.7%. Steven J. Lund is a
    Director and President of the Company and a Director, executive officer
    and shareholder of NSI.     
(10) Includes shares of Class A Common Stock and Class B Common Stock owned
     beneficially by Steven J. Lund as trustee and with respect to which he
     has sole voting and investment power.
   
(11) Includes shares beneficially owned or deemed to be owned beneficially by
     Brooke B. Roney prior to the Offerings as follows: 201,775 shares of
     Class A Common Stock directly and with respect to which he has sole
     voting and investment power; 3,564,893 shares of Class B Common Stock as
     general partner of a limited partnership and with respect to which he
     shares voting and investment power with his wife Denise R. Roney; 15,000
     shares of Class A Common Stock as co-trustee and with respect to which he
     shares voting and investment power with Denise B. Roney. If the
     underwriters' over-allotment options are exercised in full, BDASIA, Ltd.,
     a limited partnership of which Brooke B. Roney and Denise B. Roney are
     the general partners and who share voting and investment power, will
     sell, pursuant to the Offerings, an additional 68,141 shares of Class A
     Common Stock, converted from Class B Common Stock, in which event the
     number and percentage of shares of Class A Common Stock To Be Owned After
     the Offerings by Brooke B. Roney would be 0 shares and 0%, the number and
     percentage of shares of Class B Common Stock owned after the Offerings
     would be 3,496,752 shares and 4.9% and the Voting Power After the
     Offerings would be 4.8%. Brooke B. Roney is a Director of the Company and
     a Director, executive officer and shareholder of NSI.     
   
(12) Includes shares beneficially owned or deemed to be owned beneficially by
     Kirk V. Roney prior to the Offerings as follows: 91,775 shares of Class A
     Common Stock directly and with respect to which he has sole voting and
     investment power; 3,239,893 shares of Class B Common Stock as general
     partner of a limited partnership and with respect to which he shares
     voting and investment power with his wife Melanie R. Roney; 125,000
     shares of Class A Common Stock and 75,000 shares of Class B Common Stock
     as co-trustee and with respect to which he shares voting and investment
     power with Melanie K. Roney and Lee S. McCullough. If the underwriters'
     over-allotment options are exercised in full, KMASIA, Ltd., a limited
     partnership of which Kirk V. Roney and Melanie K. Roney are the general
     partners and who share voting and investment power, will sell, pursuant
     to the Offerings, an additional 68,141 shares of Class A Common Stock,
     converted from Class B     
 
                                      74
<PAGE>
 
     
  Common Stock, in which event the number and percentage of shares of Class A
  Common Stock To Be Owned After the Offerings by Kirk V. Roney would be 0
  shares and 0%, the number and percentage of shares of Class B Common Stock
  owned after the Offerings would be 3,246,752 shares and 4.5% and the Voting
  Power After the Offerings would be 4.5%. Kirk V. Roney is a Director of the
  Company and a Director, executive officer and shareholder of NSI.     
   
(13) Includes 267,500 shares of Class A Common Stock subject to a stock option
     granted by the Company which is exercisable within 60 days of the
     Offerings. 14,500 of such shares will be issued prior to the Offerings
     upon partial exercise of such option. If the underwriters' over-allotment
     options are exercised in full, M. Truman Hunt will sell, pursuant to the
     Offerings, an additional 2,175 shares of Class A Common Stock, upon
     further partial exercise of his option granted by the Company, in which
     event the number and percentage of shares of Class A Common Stock To Be
     Owned After the Offerings by M. Truman Hunt would be 250,825 shares and
     less than one percent, the number and percentage of shares of Class B
     Common Stock owned after the Offerings would be 0 shares and 0% and the
     Voting Power After the Offerings would be less than one percent. M.
     Truman Hunt is Vice President of Legal Affairs and Investor Relations of
     the Company.     
   
(14) Includes shares beneficially owned or deemed to be owned beneficially by
     Keith R. Halls prior to the Offerings as follows: 27,105 shares of Class
     A Common Stock directly and with respect to which he has sole voting and
     investment power; 607,386 shares of Class B Common Stock as general
     partner of a limited partnership and with respect to which he shares
     voting and investment power with his wife Anna Lisa Massaro Halls; 50,000
     shares of Class B Common Stock as the manager of a limited liability
     company and with respect to which he has sole voting and investment
     power; 250,000 shares of Class B Common Stock as trustee and with respect
     to which he has sole voting and investment power; 16,250 shares of Class
     A Common Stock and 12,500 shares of Class B Common Stock as co-trustee
     and with respect to which he shares voting and investment power with Anna
     Lisa Massaro Halls. Excludes 261,947 shares of Class A Common Stock and
     454,764 shares of Class B Common Stock held as trustee of The MAR Trust
     and The Nedra Roney Fixed Charitable Trust and with respect to which he
     has sole voting and investment power as set forth in footnote 15 below.
     If the underwriters' over-allotment options are exercised in full,
     KAASIA, Ltd., a limited partnership of which Keith R. Halls and Anna Lisa
     Massaro Halls are the general partners and who share voting and
     investment power, will sell, pursuant to the Offerings, an additional
     13,628 shares of Class A Common Stock, converted from Class B Common
     Stock, in which event the number and percentage of shares of Class A
     Common Stock To Be Owned After the Offerings by Keith R. Halls would be 0
     shares and 0%, the number and percentage of shares of Class B Common
     Stock owned after the Offerings would be 906,258 shares and 1.3% and the
     Voting Power After the Offerings would be 1.2%. Keith R. Halls is a
     Director and Secretary of the Company and a Director, executive officer
     and shareholder of NSI.     
   
(15) Includes shares of Class A Common Stock and Class B Common Stock owned
     beneficially by Keith R. Halls as trustee and with respect to which he
     has sole voting and investment power.     
   
(16) Excludes employee stock bonus awards of 13,000 shares of Class A Common
     Stock awarded to Mr. Patch and which will not vest within 60 days of the
     Offerings.     
   
(17) Excludes employee stock bonus awards of 10,400 shares of Class A Common
     Stock awarded to Mr. Bamba and which will not vest within 60 days of the
     Offerings.     
   
(18) Excludes employee stock bonus awards of 13,000 shares of Class A Common
     Stock awarded to Mr. Chou and which will not vest within 60 days of the
     Offerings.     
   
(19) Excludes employee stock bonus awards of 9,000 shares of Class A Common
     Stock awarded to Mr. Mak and which will not vest within 60 days of the
     Offerings.     
   
(20) Includes shares beneficially owned or deemed to be owned beneficially by
     Rick A. Roney prior to the Offerings as follows: 43,355 shares of Class A
     Common Stock and 743,095 shares of Class B Common Stock directly and with
     respect to which he has sole voting and investment power; 88,082 shares
     of Class B Common Stock as trustee and with respect to which he has sole
     voting and investment power. If the underwriters' over-allotment options
     are exercised in full, Rick A. Roney will sell, pursuant to the
     Offerings, an additional 13,628 shares of Class A Common Stock, converted
     from Class B Common Stock, in which event the number and percentage of
     shares of Class A Common Stock To Be Owned After the Offerings by Rick A.
     Roney would be 0 shares and 0%, the number and percentage of shares of
     Class B Common Stock owned after the Offerings would be 817,549 shares
     and 1.1% and the Voting Power After the Offerings would be 1.1%. Rick A.
     Roney is a brother of Blake M. Roney, Nedra D. Roney, Brooke B. Roney,
     Kirk V. Roney, Burke F. Roney and Park R. Roney.     
   
(21) Includes shares beneficially owned or deemed to be owned beneficially by
     Burke F. Roney prior to the Offerings as follows: 34,684 shares of Class
     A Common Stock and 594,476 shares of Class B Common Stock directly and
     with respect to which he has sole voting and investment power. If the
     underwriters' over-allotment options are exercised in full, Burke F.
     Roney will sell, pursuant to the Offerings, an additional 10,903 shares
     of Class A Common Stock, converted from Class B Common Stock, in which
     event the number and percentage of shares of Class A Common Stock To Be
     Owned After the Offerings by Burke F. Roney would be 0 shares and 0%, the
     number and percentage of shares of Class B Common Stock owned after the
     Offerings would be 583,573 shares and less than one percent and the
     Voting Power After the Offerings would be less than one percent. Burke F.
     Roney is a brother of Blake M. Roney, Nedra D. Roney, Brooke B. Roney,
     Kirk V. Roney, Rick A. Roney and Park R. Roney.     
   
(22) Includes shares beneficially owned or deemed beneficially owned by Park
     R. Roney prior to the Offerings as follows: 34,684 shares of Class A
     Common Stock and 594,476 shares of Class B Common Stock directly and with
     respect to which he has sole voting and investment power. If the
     underwriters' over-allotment options are exercised in full, Park R. Roney
     will sell, pursuant to the Offerings, an additional 10,903 shares of
     Class A Common Stock, converted from Class B Common Stock, in which event
     the number and percentage of shares of Class A Common Stock To Be Owned
     After the Offerings by Park R. Roney would be 0 shares and 0%, the number
     and percentage of shares of Class B Common Stock owned after the
     Offerings would be 583,573 shares and less than one percent and the
     Voting Power After the Offerings would be less than one percent. Park R.
     Roney is a brother of Blake M. Roney, Nedra D. Roney, Brooke B. Roney,
     Kirk V. Roney, Rick A. Roney and Burke F. Roney.     
   
(23) Includes 20,866,275 shares of Class B Common Stock owned by BNASIA, Ltd.,
     a limited partnership of which Blake M. Roney and his wife Nancy L. Roney
     are the general partners and who share voting and investment power. If
     the underwriters' over-allotment options are exercised in full, BNASIA,
     Ltd. will sell, pursuant to the Offerings, an additional 413,391 shares
     of Class A Common Stock, converted from Class B Common Stock, in which
     event the number and percentage of shares of Class A Common Stock To Be
     Owned After the Offerings by BNASIA, Ltd. would be 0 shares and 0%, the
     number and percentage of shares of Class B Common Stock owned after the
     Offerings would be 20,452,884 shares and 28.5% and the Voting Power After
     the Offerings would be 28.1%.     
   
(24) Includes 4,947,269 shares of Class B Common Stock owned by RCKASIA, Ltd.,
     a limited partnership of which R. Craig Bryson and his wife Kathleen D.
     Bryson are the general partners and who share voting and investment
     power. If the underwriters' over-allotment options are exercised in full,
     RCKASIA, Ltd. will sell, pursuant to the Offerings, an additional 96,533
     shares of Class A Common Stock, converted from Class B Common Stock, in
     which event the number and percentage of shares of Class A Common Stock
     To Be Owned After the Offerings by RCKASIA, Ltd. would be 0 shares and
     0%, the number and percentage of shares of Class B Common Stock owned
     after the Offerings would be 4,850,736 shares and 6.8% and the Voting
     Power After the Offerings would be 6.7%.     
   
(25) Class A Common Stock owned prior to the Offerings includes 267,500 shares
     of Class A Common Stock subject to a stock option which has been granted
     to an executive officer of the Company and which is exercisable within 60
     days of the Offerings. If the underwriters' over-allotment options are
     exercised in full, all directors and officers as a group will sell,
     pursuant to the Offerings, an additional 826,684 shares of Class A Common
     Stock, converted from Class B Common Stock, in which event the number and
     percentage of shares of Class A Common Stock To Be Owned After the
     Offerings by all directors and officers as a group would be 250,825
     shares and less than one percent, the number and percentage of shares of
     Class B Common Stock owned after the Offerings would be 40,963,134 shares
     and 57.1% and the Voting Power After the Offerings would be 56.6%.     
 
                                      75
<PAGE>
 
                        SHARES ELIGIBLE FOR FUTURE SALE
 
  GENERAL. Prior to the Offerings, there has been no public market for the
Common Stock and no prediction can be made that an active trading market will
develop or as to the effect, if any, that market sales of shares or the
availability of such shares for sale will have on the market price of the
Common Stock prevailing from time to time. Future sales of substantial amounts
of Common Stock in the public market could adversely affect prevailing market
prices.
   
  Upon completion of the Offerings, the Company will have 10,350,000 shares of
Class A Common Stock issued and outstanding. This number includes (i)
9,100,000 shares of Class A Common Stock to be sold in the Offerings and (ii)
1,250,000 shares of Class B Common Stock converted into Class A Common Stock
prior to the Offerings and contributed by the Existing Stockholders to NSI and
its affiliates (other than the Company) for issuance to employees of NSI and
its affiliates (other than the Company) as employee stock bonus awards
(approximately 600,000 of which will be awarded prior to the Offerings) and
excludes (a) 1,605,000 shares of Class B Common Stock converted into Class A
Common Stock prior to the Offerings and contributed by the Existing
Stockholders to the Company and held by the Company in reserve as treasury
shares for issuance upon the exercise of the Distributor Options, (b) 253,000
shares of Class A Common Stock subject to a stock option which has been
granted to an executive officer of the Company, and (c) 109,000 shares
reserved for issuance by the Company to its employees as employee stock bonus
awards. In addition, upon completion of the Offerings and the aforementioned
conversions, the Company will have 73,059,500 shares of Class B Common Stock
issued and outstanding, each share of which is convertible at any time into
one share of Class A Common Stock. The 73,059,500 shares of Class B Common
Stock and the 253,000 shares of Class A Common Stock subject to the
aforementioned executive option are "restricted" shares within the meaning of
Rule 144 under the 1933 Act ("Rule 144"). Restricted shares may not be resold
in the public market except in compliance with the registration requirements
of the 1933 Act or pursuant to an exemption therefrom, including the exemption
provided by Rule 144. The 9,100,000 shares of Class A Common Stock to be sold
in the Offerings, the 1,605,000 shares underlying the Distributor Options and
the 1,250,000 and 109,000 shares of Class A Common Stock reserved for issuance
as employee stock bonus awards have been registered under the 1933 Act and
are, accordingly, freely tradeable without restriction or further registration
under the 1933 Act, unless held by "affiliates" of the Company, as that term
is defined in Rule 144. The shares underlying the Distributor Options and the
employee stock bonus awards are, however, subject to certain vesting and
resale limitations, as described below.     
 
  Prior to the Offerings, the Company anticipates granting stock bonus awards
under the 1996 Stock Incentive Plan to certain of its executive officers and
employees for 109,000 shares of Class A Common Stock. These awards will vest
ratably over four years following the date of grant. See "Certain
Relationships and Related Transactions." After such grants, an aggregate of
approximately 3,891,000 shares will remain available for future option grants
and other equity awards under the 1996 Stock Incentive Plan. See "Management--
1996 Stock Incentive Plan." Shares granted or issuable upon exercise of
options granted pursuant to the Plan are "restricted" shares within the
meaning of Rule 144. The Company intends to file a registration statement on
Form S-8 under the 1933 Act to register all of the shares of Class A Common
Stock reserved for issuance under the Plan. Such registration statement is
expected to be filed as soon as practicable after the date of the Offerings
and will become automatically effective upon filing. Shares issued under the
Plan after such registration statement is filed may thereafter be sold in the
open market, subject to the Rule 144 volume limitations applicable to
affiliates and any transfer restrictions imposed on the date of the grant.
   
  Generally, as currently in effect, Rule 144 provides that beginning 90 days
after the date of this Prospectus, a person (or persons whose shares are
aggregated) who has beneficially owned "restricted" shares of the Common Stock
for at least two years will be entitled to sell on the open market in broker's
transactions within any three-month period a number of shares that does not
exceed the greater of (i) 1% of the then outstanding shares of the Class A
Common Stock (1% is expected to be equal to approximately 103,500 shares
immediately following the Offerings) or (ii) the average weekly trading volume
in the Class A Common Stock on the open market during the four calendar weeks
preceding such sale. Sales under Rule 144, as currently in effect, are also
subject to certain notice requirements and the availability of current public
information about the Company.     
 
                                      76
<PAGE>
 
Under the provisions of Rule 144, the Existing Stockholders will be deemed to
have acquired beneficial ownership of the shares of Common Stock currently
held by them on the date of the issuance of such shares by the Company in the
Reorganization. The Commission has recently proposed to reduce the Rule 144
holding periods. If enacted, such modification will have a material effect on
the timing of when shares of the Common Stock become eligible for resale.
   
  Upon completion of the Offerings, the Existing Stockholders will hold
73,059,500 shares of the Class B Common Stock (which Class B shares are
convertible into Class A shares). See "Risk Factors--Control by Existing
Stockholders; Anti-Takeover Effect of Dual Classes of Common Stock." The
Existing Stockholders have entered into a stockholders agreement (the
"Stockholders Agreement") which restricts the extent to which any Existing
Stockholder can dispose of its shares of Common Stock following the Offerings.
Among other things, in order to ensure the qualification of the Reorganization
under Section 351 of the Code, such stockholders have agreed not to transfer
any shares they own for 365 days after the Offerings without the consent of
the Company except for the funding of the Distributor Options and the grant of
the employee stock bonus awards. After the expiration of the 365-day period,
no such stockholder is permitted to transfer in any one-year period a number
of shares greater than the lesser of (i) the amount that could be sold under
Rule 144 during that period, or (ii) 1.25% of the total Common Stock owned by
Existing Stockholders as of the date of the Stockholders Agreement. The
Existing Stockholders have been granted registration rights by the Company
permitting each of such Existing Stockholders to register his or her shares of
Class A Common Stock, subject to certain restrictions, on any registration
statement filed by the Company until such Existing Stockholder has sold a
specified value of shares of Class A Common Stock. See "Certain Relationships
and Related Transactions."     
 
  The Company, its directors and officers, and the Existing Stockholders of
NSI have agreed or will agree prior to the Offerings not to sell or otherwise
dispose of any shares of Common Stock or securities convertible into or
exchangeable or exercisable for Common Stock, without the prior consent of
Merrill Lynch & Co., for a period of 180 days after the date of this
Prospectus, except that the Company and the Existing Stockholders may, without
such consent, grant options or issue shares of Common Stock pursuant to
certain equity incentives, including, without limitation, the Distributor
Options and the employee stock bonus awards. See "Risk Factors--Shares
Eligible for Future Sale" and "Underwriting."
 
  DISTRIBUTOR OPTIONS AND EMPLOYEE STOCK BONUS AWARDS. Prior to the Offerings,
the Existing Stockholders intend to convert 1,605,000 shares of Class B Common
Stock to Class A Common Stock and contribute such shares of Class A Common
Stock to the Company. The Company intends to grant to NSI the Distributor
Options to purchase such shares of Class A Common Stock, and NSI intends to
assign these Distributor Options to qualifying distributors of NSI in
connection with the Offerings. The vesting of and the right to exercise the
Distributor Options are subject to certain conditions, and the Distributor
Options are being registered along with the shares of Class A Common Stock
underlying such Distributor Options concurrently with the Offerings pursuant
to Rule 415 under the 1933 Act.
 
  Prior to the date of this Prospectus, the Existing Stockholders will also
convert 1,250,000 shares of Class B Common Stock to Class A Common Stock and
contribute such shares to NSI and its affiliates (other than the Company) for
issuance in connection with the employee stock bonus awards to be made by NSI
and its affiliates (other than the Company) to their respective employees
(approximately 600,000 of which will be awarded in connection with the
Offerings). The shares of Class A Common Stock underlying each such employee
stock bonus award will be issued to the employee recipient at a rate of 25%
per year commencing one year following the date of the award, provided the
employee recipient is still employed by NSI or one of its affiliates (other
than the Company). The Company also intends to issue 109,000 shares of Class A
Common Stock to its employees in connection with employee stock bonus awards
to be made to the Company's employees on the same terms as described above
pursuant to the 1996 Stock Incentive Plan.
 
  The Distributor Options, the shares of Class A Common Stock underlying the
Distributor Options and the employee stock bonus awards have been registered
pursuant to Rule 415 under the 1933 Act. The shares of Class A Common Stock
will be issued by the Company upon the exercise of the Distributor Options.
The Company
 
                                      77
<PAGE>
 
will not receive any of the proceeds from the distribution of shares in
connection with the employee stock bonus awards. The Company will receive the
proceeds from the issuance of shares in connection with the exercise of the
Distributor Options. The Distributor Options will be issued with an exercise
price of 25% of the initial price per share in the Offerings.
   
  The Company and its affiliates anticipate that the Distributor Options, the
shares of Class A Common Stock underlying the Distributor Options and the
employee stock bonus awards will be qualified in some form pursuant to the
securities laws of each jurisdiction in which the Company and its affiliates
operate. There can be no assurance, however, that NSI will be able to qualify
the Distributor Options and the employee stock bonus awards in each
jurisdiction, the timing of such qualification, or that, if qualified, the
governmental authorities in such jurisdictions will not suspend such
qualifications or require material modifications to the terms of the programs
as they are currently contemplated to be implemented. In certain European
countries, including France and Spain, only existing executive distributors
will be allowed to participate in the Distributor Option program. South Korean
officials, for example, have indicated a preliminary willingness to allow NSI
to implement the Plan, but have reserved the right to rule on the details of
the Plan, including the exercise of the Distributor Options by South Korean
residents, until a later date. No assurances can be given as to the timing of
any governmental approvals received in connection with the Distributor
Options. In addition, there can be no assurance that the laws and relevant
regulations and judicial and administrative interpretations in such
jurisdictions will not change in a manner that has a material impact on the
ability of NSI to adopt or maintain such programs in such jurisdictions.     
 
                                      78
<PAGE>
 
                         DESCRIPTION OF CAPITAL STOCK
 
GENERAL
   
  As of the date of this Prospectus (and after consummation of the
Reorganization), the authorized capital stock of the Company consists of
500,000,000 shares of Class A Common Stock, par value $.001 per share and
100,000,000 shares of Class B Common Stock, par value $.001 per share, and
25,000,000 shares of Preferred Stock, par value $.001 per share ("Preferred
Stock"). Upon completion of the Offerings, the Company will have 10,350,000
shares of Class A Common Stock issued and outstanding. This number includes
(i) 9,100,000 shares of Class A Common Stock to be sold in the Offerings and
(ii) 1,250,000 shares of Class B Common Stock converted into Class A Common
Stock prior to the Offerings and contributed by the Existing Stockholders to
NSI and its affiliates (other than the Company) for issuance to employees of
NSI and its affiliates (other than the Company) as employee stock bonus awards
and excludes (a) 1,605,000 shares of Class B Common Stock converted into Class
A Common Stock prior to the Offerings and contributed by the Existing
Stockholders to the Company and held by the Company in reserve as treasury
shares for issuance upon the exercise of the Distributor Options, (b) 253,000
shares of Class A Common Stock subject to a stock option which has been
granted to an executive officer of the Company and (c) 109,000 shares reserved
for issuance by the Company to its employees as employee stock bonus awards.
In addition, upon completion of the Offerings, the Company will have
73,059,500 shares of Class B Common Stock issued and outstanding, all of which
are held of record by the Existing Stockholders. Of the authorized shares of
Preferred Stock, no shares of Preferred Stock are outstanding. The following
description is a summary and is subject to and qualified in its entirety by
reference to the provisions of the Company's Amended and Restated Certificate
of Incorporation (the "Certificate of Incorporation") filed as an exhibit to
the Registration Statement of which this Prospectus forms a part.     
 
COMMON STOCK
 
  The shares of Class A Common Stock and Class B Common Stock are identical in
all respects, except for voting rights and certain conversion rights and
transfer restrictions regarding the shares of the Class B Common Stock, as
described below.
 
  VOTING RIGHTS. Each share of Class A Common Stock entitles the holder to one
vote on each matter submitted to a vote of the Company's stockholders and each
share of Class B Common Stock entitles the holder to ten votes on each such
matter, including the election of directors. There is no cumulative voting.
Except as required by applicable law, holders of Class A Common Stock and
holders of Class B Common Stock will vote together on all matters submitted to
a vote of the stockholders. With respect to certain corporate changes, such as
liquidations, reorganizations, recapitalizations, mergers, consolidations and
sales of substantially all of the Company's assets, holders of Class A Common
Stock and holders of Class B Common Stock will vote together as a single class
and the approval of 66 2/3% of the outstanding voting power is required to
authorize or approve such transactions. See "Risk Factors--Control by Existing
Stockholders; Anti-Takeover Effect of Dual Classes of Common Stock" and "--
Anti-Takeover Effects of Certain Charter, Contractual and Statutory
Provisions."
 
  Any action that can be taken at a meeting of the stockholders may be taken
by written consent in lieu of a meeting if the Company receives consents
signed by stockholders having the minimum number of votes that would be
necessary to approve the action at a meeting at which all shares entitled to
vote on the matter were present. This could permit holders of Class B Common
Stock to take all actions required to be taken by the stockholders without
providing the other stockholders an opportunity to make nominations or raise
other matters at a meeting. The right to take action by less than unanimous
written consent expires at such time as there are no shares of Class B Common
Stock outstanding.
 
  DIVIDENDS. Holders of Class A Common Stock and holders of Class B Common
Stock are entitled to receive dividends at the same rate if, as and when such
dividends are declared by the Board of Directors of the Company out of assets
legally available therefor after payment of dividends required to be paid on
shares of Preferred Stock, if any.
 
  If a dividend or distribution payable in Class A Common Stock is made on the
Class A Common Stock, the Company must also make a pro rata and simultaneous
dividend or distribution on the Class B Common Stock payable in shares of
Class B Common Stock. Conversely, if a dividend or distribution payable in
Class B
 
                                      79
<PAGE>
 
Common Stock is made on the Class B Common Stock, the Company must also make a
pro rata and simultaneous dividend or distribution on the Class A Common Stock
payable in shares of Class A Common Stock. See "Risk Factors--Absence of
Dividends" and "Dividend Policy."
 
  RESTRICTIONS ON TRANSFER. If a holder of Class B Common Stock transfers such
shares, whether by sale, assignment, gift, bequest, appointment or otherwise,
to a person other than a permitted transferee (as defined in the Company's
Certificate of Incorporation) such shares will be converted automatically into
shares of Class A Common Stock. In the case of a pledge of shares of Class B
Common stock to a financial institution, such shares will not be deemed to be
transferred unless and until a foreclosure occurs.
 
  CONVERSION. The Class A Common Stock has no conversion rights. The Class B
Common Stock is convertible into shares of Class A Common Stock, in whole or
in part, at any time and from time to time at the option of the holder, on the
basis of one share of Class A Common Stock for each share of Class B Common
Stock converted. In the event of a transfer of shares of Class B Common Stock
to any person other than a Permitted Transferee each share of Class B Common
Stock so transferred automatically will be converted into one share of Class A
Common Stock. Each share of Class B Common Stock will also automatically
convert into one share of Class A Common Stock if, on the record date for any
meeting of the stockholders, the number of shares of Class B Common Stock then
outstanding is less than 10% of the aggregate number of shares of Class A
Common Stock and Class B Common Stock then outstanding.
 
  LIQUIDATION. In the event of liquidation, after payment of the debts and
other liabilities of the Company and after making provision for the holders of
Preferred Stock, if any, the remaining assets of the Company will be
distributable ratably among holders of Class A Common Stock and holders of
Class B Common Stock treated as a single class.
 
  MERGERS AND OTHER BUSINESS COMBINATIONS. Upon the merger or consolidation of
the Company, holders of each class of Common Stock are entitled to receive
equal per share payments or distributions, except that in any transaction in
which shares of capital stock are distributed, such shares may differ as to
voting rights to the extent and only to the extent that the voting rights of
the Class A Common Stock and the Class B Common Stock differ at that time. The
Company may not dispose of all or any substantial part of the assets of the
Company to, or merge or consolidate with, any person, entity or "group" (as
defined in Rule 13-d-5 of the 1934 Act), which beneficially owns in the
aggregate 10% or more of the outstanding Common Stock of the Company (a
"Related Person") without the affirmative vote of the holders, other than such
Related Person, of not less that 66 2/3% of the voting power of outstanding
Class A Common Stock and Class B Common Stock voting as a single class. For
the sole purpose of determining the 66 2/3% vote, a Related Person will also
include the seller or sellers from whom the Related Person acquired, during
the preceding six months, at least 5% of the outstanding shares of Class A
Common Stock in a single transaction or series of related transactions
pursuant to one or more agreements or other arrangements (and not through a
brokers' transaction), but only if such seller or sellers have beneficial
ownership of shares of Common Stock having a fair market value in excess of
$10 million in the aggregate following such disposition to such Related
Person. This 66 2/3% voting requirement is not applicable, however, if (i) the
proposed transaction is approved by a vote of not less than a majority of the
directors of the Company who are neither affiliated nor associated with the
Related Person (or the seller of shares to the Related Person as described
above) or (ii) in the case of a transaction pursuant to which the holders of
Common Stock are entitled to receive cash, property, securities or other
consideration, the cash or fair market value of the property, securities or
other consideration to be received per share in such transaction is not less
than the higher of (A) the highest price per share paid by the Related Person
for any of its holdings of Common Stock within the two-year period immediately
prior to the announcement of the proposed transaction or (B) the highest
closing sale price during the 30-day period immediately preceding such date or
during the 30-day period immediately preceding the date on which the Related
Person became a Related Person, whichever is higher. See "Risk Factors--Anti-
Takeover Effects of Certain Charter, Contractual and Statutory Provisions."
 
  OTHER PROVISIONS. Holders of the Class A Common Stock and holders of Class B
Common Stock are not entitled to preemptive rights. Neither the Class A Common
Stock nor the Class B Common Stock may be subdivided or combined in any manner
unless the other class is subdivided or combined in the same proportion.
 
                                      80
<PAGE>
 
  TRANSFER AGENT AND REGISTRAR. The Transfer Agent and Registrar for the Class
A Common Stock is American Stock Transfer and Trust Company.
 
  LISTING. The Class A Common Stock has been approved for listing on the New
York Stock Exchange under the trading symbol "NUS," subject to official notice
of issuance.
 
PREFERRED STOCK
 
  The Board of Directors is authorized, subject to any limitations prescribed
by the DGCL or the rules of the New York Stock Exchange or other organizations
on whose systems stock of the Company may be quoted or listed, to provide for
the issuance of additional shares of Preferred Stock in one or more series, to
establish from time to time the number of shares to be included in each such
series, to fix the rights, powers, preferences and privileges of the shares of
each wholly unissued series and any qualifications, limitations or
restrictions thereon, and to increase or decrease the number of shares of such
series, without any further vote or action by the stockholders. The approval
of the holders of at least 66 2/3% of the combined voting power of the
outstanding shares of Common Stock, however, is required for the issuance of
shares of Preferred Stock that have the right to vote for the election of
directors under ordinary circumstances or to elect 50% or more of the
directors under any circumstances. Depending upon the terms of the Preferred
Stock established by the Company's Board of Directors, any or all series of
Preferred Stock could have preference over the Common Stock with respect to
dividends and other distributions and upon liquidation of the Company or could
have voting or conversion rights that could adversely affect the holders of
the outstanding Common Stock. In addition, the Preferred Stock could delay,
defer or prevent a change of control of the Company. See "Risk Factors--Anti-
Takeover Effects of Certain Charter, Contractual and Statutory Provisions."
The Company has no present plans to issue any shares of Preferred Stock.
 
OTHER CHARTER AND BYLAW PROVISIONS
 
  Special meetings of stockholders may be called only by the majority
stockholders, the Company's Board of Directors, the President or the
Secretary. Except as otherwise required by law, stockholders, in their
capacity as such, are not entitled to request or call a special meeting of the
stockholders.
 
  Stockholders of the Company are required to provide advance notice of
nominations of directors to be made at, and of business proposed to be brought
before, a meeting of the stockholders. The failure to deliver proper notice
within the periods specified in the Company's Amended and Restated Bylaws (the
"Bylaws") will result in the denial of the stockholder of the right to make
such nominations or propose such action at the meeting. See "Risk Factors--
Anti-Takeover Effects of Certain Charter, Contractual and Statutory
Provisions."
 
SECTION 203 OF THE DELAWARE GENERAL CORPORATION LAW
 
  Upon consummation of the Offerings, the Company will be subject to the
provisions of Section 203 of the DGCL (the "Anti-Takeover Law") regulating
corporate takeovers. The Anti-Takeover Law prevents certain Delaware
corporations, including those whose securities are listed on the New York
Stock Exchange, from engaging, under certain circumstances, in a "business
combination" (which includes a merger of not more than 10% of the
corporations' assets) with an "interested stockholder" (a stockholder who,
together with affiliates and associates, within the prior three years did own,
15% or more of the corporation's outstanding voting stock) for three years
following the date that such stockholder became an "interested stockholder,"
unless the "business combination" or "interested stockholder" is approved in a
prescribed manner. A Delaware corporation may "opt out" of the Anti-Takeover
Law with an express provision in its original certificate of incorporation or
an express provision in its certificate of incorporation or bylaws resulting
from a stockholders' amendment approved by at least a majority of the
outstanding voting shares. The Company has not "opted out" of the provisions
of the Anti-Takeover Law. See "Risk Factors--Anti-Takeover Effects of Certain
Charter, Contractual and Statutory Provisions."
 
INDEMNIFICATION AND LIMITATION OF LIABILITY OF DIRECTORS AND OFFICERS
 
  To the fullest extent permitted by the DGCL, the Company's Certificate of
Incorporation and Bylaws provide that the Company shall indemnify and advance
expenses to each of its directors, officers, employees and
 
                                      81
<PAGE>
 
agents. The Company believes the foregoing provisions are necessary to attract
and retain qualified persons as directors and officers. Prior to the
consummation of the Offerings, the Company intends to enter into separate
indemnification agreements with each of its directors and executive officers
in order to effectuate such provisions. See "Certain Relationships and Related
Transactions." The Company's Certificate of Incorporation also provides for,
to the fullest extent permitted by the DGCL, elimination or limitation of
liability of directors for breach of their fiduciary duty to the Company or
its stockholders.
 
REGISTRATION RIGHTS
 
  The Existing Stockholders have been granted registration rights by the
Company permitting each of such Existing Stockholders to register his or her
shares of Class A Common Stock, subject to certain restrictions, on any
registration statement filed by the Company until such Existing Stockholder
has sold a specified value of shares of Class A Common Stock. See "Certain
Relationships and Related Transactions."
 
                                      82
<PAGE>
 
      CERTAIN UNITED STATES TAX CONSEQUENCES TO NON-UNITED STATES HOLDERS
 
  The following is a general discussion of certain United States federal
income and estate tax consequences of the ownership and disposition of Class A
Common Stock by a Non-U.S. Holder. For this purpose, a "Non-U.S. Holder" is
any person who is, for United States federal income tax purposes, a foreign
corporation, a non-resident alien individual, a foreign partnership or a
foreign estate or trust. This discussion does not address all aspects of
United States federal income and estate taxes and does not deal with foreign,
state and local consequences that may be relevant to such Non-U.S. Holders in
light of their personal circumstances. Furthermore, this discussion is based
on provisions of the Code, existing and proposed regulations promulgated
thereunder and administrative and judicial interpretations thereof, as of the
date hereof, all of which are subject to change (possibly with retroactive
effect). Each prospective purchaser of Class A Common Stock is advised to
consult a tax advisor with respect to current and possible future tax
consequences of acquiring, holding and disposing of Class A Common Stock as
well as any tax consequences that may arise under the laws of any U.S. state,
municipality or other taxing jurisdiction.
 
  An individual may, subject to certain exceptions, be deemed to be a resident
alien (as opposed to a non-resident alien) by virtue of being present in the
United States on at least 31 days in the calendar year and for an aggregate of
at least 183 days during a three-year period ending in the current calendar
year (counting for such purposes all of the days present in the current year,
one-third of the days present in the immediately preceding year, and one-sixth
of the days present in the second preceding year). Resident aliens are subject
to U.S. federal tax as if they were U.S. citizens.
 
DIVIDENDS
 
  Dividends paid to a Non-U.S. Holder of Class A Common Stock generally will
be subject to withholding of United States federal income tax either at a rate
of 30% of the gross amount of the dividends or at such lower rate as may be
specified by an applicable income tax treaty. However, dividends that are
effectively connected with the conduct of a trade or business by the Non-U.S.
Holder within the United States and, where a tax treaty applies, are
attributable to a United States permanent establishment of the Non-U.S.
Holder, are not subject to the withholding tax (provided the Non-U.S. Holder
files appropriate documentation, including, under current law, IRS Form 4224,
with the payor of the dividend), but instead are subject to United States
federal income tax on a net income basis at applicable graduated individual or
corporate rates. Any such effectively connected dividends received by a
foreign corporation may, under certain circumstances, be subject to an
additional "branch profits tax" at a 30% rate or such lower rate as may be
specified by an applicable income tax treaty.
 
  Under current law, dividends paid to an address outside the United States
are presumed to be paid to a resident of such country (unless the payer has
knowledge to the contrary) for purposes of the withholding discussed above and
for purposes of determining the applicability of a tax treaty rate. However,
under proposed Treasury regulations not currently in effect, in the case of
dividends paid after December 31, 1997 (December 31, 1999 in the case of
dividends paid to accounts in existence on or before the date that is 60 days
after the proposed regulations are published as final regulations), a Non-U.S.
Holder of Class A Common Stock who wishes to claim the benefit of an
applicable treaty rate would be required to satisfy applicable certification
and other requirements either directly or through an intermediary. In
addition, backup withholding, as discussed below, may apply in certain
circumstances if applicable certification and other requirements are not met.
 
  A Non-U.S. Holder of Class A Common Stock eligible for a reduced rate of
United States withholding tax pursuant to an income tax treaty may obtain a
refund of any excess amounts withheld by filing an appropriate claim for
refund with the Internal Revenue Service (the "IRS").
 
GAIN ON DISPOSITION OF COMMON STOCK
 
  A Non-U.S. Holder will generally not be subject to United States federal
income tax with respect to gain recognized on a sale or other disposition of
Class A Common Stock unless (i) the gain is effectively connected with a trade
or business of the Non-U.S. Holder in the United States, and, where a tax
treaty applies, is attributable to a United States permanent establishment of
the Non-U.S. Holder, (ii) in the case of a Non-U.S.
 
                                      83
<PAGE>
 
Holder who is an individual and holds the Class A Common Stock as a capital
asset, such holder is present in the United States for 183 or more days in the
taxable year of the sale or other disposition and certain other conditions are
met, or (iii) the Company is or has been a "U.S. real property holding
corporation" for United States federal income tax purposes. The Company
believes it is not and does not anticipate becoming a "U.S. real property
holding corporation" for United States federal income tax purposes.
 
  If an individual Non-U.S. Holder falls under clause (i) above, he will,
unless an applicable treaty provides otherwise, be taxed on his net gain
derived from the sale under regular graduated United States federal income tax
rates. If an individual Non-U.S. Holder falls under clause (ii) above, he will
be subject to a flat 30% tax on the gain derived from the sale, which may be
offset by certain United States capital losses.
 
  If a Non-U.S. Holder that is a foreign corporation falls under clause (i)
above, it will be taxed on its gain under regular graduated United States
federal income tax rates and may be subject to an additional branch profits
tax at a 30% rate, unless it qualifies for a lower rate under an applicable
income tax treaty.
 
FEDERAL ESTATE TAX
 
  Class A Common Stock held by an individual Non-U.S. Holder at the time of
death will be included in such holder's gross estate for United States federal
estate tax purposes, unless an applicable estate tax treaty provides
otherwise.
 
INFORMATION REPORTING AND BACKUP WITHHOLDING TAX
 
  The Company must report annually to the IRS and to each Non-U.S. Holder the
amount of dividends paid to such holder and the tax withheld with respect to
such dividends, regardless of whether withholding was required. Copies of the
information returns reporting such dividends and withholding may also be made
available to the tax authorities in the country in which the Non-U.S. Holder
resides under the provisions of an applicable income tax treaty.
 
  A backup withholding tax is imposed at the rate of 31% on certain payments
to persons that fail to furnish certain identifying information to the payor.
Under current law, backup withholding generally will not apply to dividends
paid to a Non-U.S. Holder at an address outside the United States (unless the
payer has knowledge that the payee is a U.S. person), but generally will apply
to dividends paid on Class A Common Stock at addresses inside the United
States to Non-U.S. Holders that fail to provide certain identifying
information in the manner required. However, under proposed Treasury
regulations not currently in effect, in the case of dividends paid after
December 31, 1997 (December 31, 1999 in the case of dividends paid to accounts
in existence on or before the date that is 60 days after the proposed
regulations are published as final regulations), a Non-U.S. Holder generally
would be subject to backup withholding at a 31% rate, unless certain
certification procedures (or, in the case of payments made outside the United
States with respect to an offshore account, certain documentary evidence
procedures) are complied with, directly or through an intermediary or a Non-
U.S. Holder otherwise establishes an exemption from backup withholding.
 
  Payment of the proceeds of a sale of Class A Common Stock by or through a
United States office of a broker is subject to both backup withholding and
information reporting unless the beneficial owner provides the payor with its
name and address and certifies under penalties of perjury that it is a Non-
U.S. Holder, or otherwise establishes an exemption. In general, backup
withholding and information reporting will not apply to a payment of the
proceeds of a sale of Class A Common Stock by or through a foreign office of a
foreign broker. If, however, such broker is, for United States federal income
tax purposes a U.S. person, a controlled foreign corporation, or a foreign
person that derives 50% or more of its gross income for certain periods from
the conduct of a trade or business in the United States, such payments will be
subject to information reporting, but not backup withholding, unless (i) such
broker has documentary evidence in its records that the beneficial owner is a
Non-U.S. Holder and certain other conditions are met, or (ii) the beneficial
owner otherwise establishes an exemption.
 
  Any amounts withheld under the backup withholding rules generally will be
allowed as a refund or a credit against such holder's U.S. federal income tax
liability provided the required information is furnished in a timely manner to
the IRS.
 
                                      84
<PAGE>
 
                                 UNDERWRITING
 
  The U.S. Underwriters named below (the "U.S. Underwriters"), acting through
their U.S. representatives, Merrill Lynch, Pierce, Fenner & Smith Incorporated
("Merrill Lynch"), Morgan Stanley & Co. Incorporated, Dean Witter Reynolds
Inc. and Nomura Securities International, Inc. (collectively, the "U.S.
Representatives"), have severally agreed, subject to the terms and conditions
of a U.S. Purchase Agreement (the "U.S. Purchase Agreement") with the Company,
the Selling Stockholders and Nu Skin Japan, as guarantor (the "Guarantor"), to
purchase from the Company and the Selling Stockholders the number of shares of
Class A Common Stock set forth opposite their respective names below.
 
<TABLE>     
<CAPTION>
                                                                      NUMBER OF
        U.S. UNDERWRITERS                                              SHARES
        -----------------                                             ---------
   <S>                                                                <C>
   Merrill Lynch, Pierce, Fenner & Smith
            Incorporated.............................................
   Morgan Stanley & Co. Incorporated.................................
   Dean Witter Reynolds Inc. ........................................
   Nomura Securities International, Inc..............................
                                                                         ---
     Total...........................................................
                                                                         ===
</TABLE>    
   
  The Company, the Selling Stockholders and the Guarantor have also entered
into an International Purchase Agreement (the "International Purchase
Agreement") with certain underwriters outside the United States, Canada and
Japan (the "International Managers"), for whom Merrill Lynch International,
Morgan Stanley & Co. International Limited, Dean Witter International Ltd. and
Nomura International plc are acting as representatives (the "Lead
International Managers"). Subject to the terms and conditions set forth in the
International Purchase Agreement, the Company and the Selling Stockholders
have agreed to sell to the International Underwriters, and the International
Underwriters have severally agreed to purchase, an aggregate of 1,670,000
shares of Class A Common Stock pursuant to Regulation S under the 1933 Act.
       
  The Company, the Selling Stockholders and the Guarantor have also entered
into a Japanese Underwriting Agreement (the "Japanese Underwriting Agreement"
and, together with the U.S. Purchase Agreement and the International Purchase
Agreement, the "Purchase Agreements") with The Nomura Securities Co., Ltd.,
Merrill Lynch Japan Incorporated and Morgan Stanley Japan Limited (the
"Japanese Underwriters" and, together with the U.S. Underwriters and the
International Managers, the "Underwriters"). Subject to the terms and
conditions set forth in the Japanese Underwriting Agreement, the Selling
Stockholders have agreed to sell to the Japanese Underwriters, and the
Japanese Underwriters have jointly and severally agreed to purchase, an
aggregate of 1,670,000 shares of Class A Common Stock pursuant to Regulation S
under the 1933 Act.     
 
  In each Purchase Agreement, the Underwriters named therein have agreed,
subject to the terms and conditions set forth in such Purchase Agreement, to
purchase all of the shares of Class A Common Stock being sold pursuant to such
Purchase Agreement if any of the shares of Class A Common Stock being sold
pursuant to such Purchase Agreement are purchased. Under certain
circumstances, under the U.S. or International Purchase Agreements, the
commitments of non-defaulting Underwriters may be increased. Each Purchase
Agreement provides that the Company and the Selling Stockholders are not
obligated to sell, and the U.S. Underwriters, International Managers and
Japanese Underwriters are not obligated to purchase, the shares of Class A
Common Stock under the terms of each Purchase Agreement unless the shares of
Class A Common Stock to be sold pursuant to the Purchase Agreements are
contemporaneously sold.
 
                                      85
<PAGE>
 
  The initial public offering price per share and the total underwriting
discount per share are identical under the U.S. Purchase Agreement, the
International Purchase Agreement and the Japanese Underwriting Agreement.
 
  All of the shares to be offered in connection with the Offerings have been
registered under the 1933 Act. With regards to the Japanese Offering, a filing
of a securities registration statement and amendments thereto under the
Securities and Exchange Laws of Japan has also been made with the Minister of
Finance of Japan. The Japanese Underwriters have agreed that the Japanese
Offering will be a public offering without listing in Japan and will be
governed by Japanese laws and regulations.
 
  The Company has been informed that the U.S. Underwriters, the International
Managers and the Japanese Underwriters have entered into an Intersyndicate
Agreement dated the date hereof (the "Intersyndicate Agreement") which
provides for the coordination of their activities. Under the terms of the
Intersyndicate Agreement, the U.S. Underwriters, the International Managers
and the Japanese Underwriters are permitted to sell shares of Class A Common
Stock to each other.
 
  The Company has been informed that, under the terms of the Intersyndicate
Agreement (i) the U.S. Underwriters and any dealer to whom they sell shares of
Class A Common Stock will not offer to sell or resell shares of Class A Common
Stock to persons who are non-U.S. or non-Canadian persons or to persons they
believe intend to resell to persons who are non-U.S. or non-Canadian persons,
(ii) the International Managers and any dealer to whom they sell shares of
Class A Common Stock will not offer to sell or resell shares of Class A Common
Stock to U.S., Canadian or Japanese persons, or to persons they believe intend
to resell to persons who are U.S., Canadian or Japanese persons, and (iii) the
Japanese Underwriters and any sub-underwriter to whom they sell shares of
Class A Common Stock will not offer to sell or resell shares of Class A Common
Stock to non-Japanese persons, or to persons they believe intend to resell to
persons who are non-Japanese persons, except in each case for transactions
pursuant to the Intersyndicate Agreement, which, among other things, permits
the Underwriters to purchase from each other and offer for resale such number
of shares of Class A Common Stock as the selling Underwriter or Underwriters
and the purchasing Underwriter or Underwriters may agree. As used in this
section, "United States Person" shall mean any person who is a "United States
Person," as such term is defined in Regulation S ("Regulation S") under the
1933 Act, which includes (i) any natural person resident in the United States,
(ii) any estate or trust of which any executor, administrator or trustee is a
United States Person, with certain exceptions relating to estates governed by
foreign law and trusts of which no beneficiary is a United States Person,
(iii) any agency or branch of a foreign entity located in the United States,
(iv) any non-discretionary account (other than an estate or trust) held by a
dealer or other fiduciary for the benefit or account of a United States
Person, (v) any discretionary account incorporated in the United States, with
certain exceptions relating to accounts held for the benefit or account of
non-United States Persons and (vi) any corporation or partnership incorporated
or organized under the laws of any foreign jurisdiction by a United States
Person principally for the purpose of investing in securities not registered
under the 1933 Act, unless it is organized or incorporated, and owned, by
accredited investors (as defined in Rule 501(a) under the 1933 Act) who are
not natural persons, estates or trusts. In accordance with Regulation S,
"United States Person" as used herein does not include (i) any agency or
branch of a United States Person located outside of the United States that is
engaged in the business of banking or insurance and is subject to substantive
banking or insurance regulation in the jurisdiction where located or (ii) any
employee benefit plan established and administered in accordance with the law
and customary practice of a country other than the United States. "Japanese
Person" or "Canadian Person" shall mean, respectively, any individual who is
resident in Japan or Canada or any corporation, pension, profit-sharing or
other trust or entity organized under or governed by the laws of Japan or
Canada or any political subdivision thereof (other than a foreign branch or
office of any Japanese or Canadian Corporation), and shall include,
respectively, any Japanese or Canadian branch or office of a person other than
a Japanese or Canadian Person. "United States" shall mean the United States of
America, its territories, its possessions and all areas subject to its
jurisdiction. "Canada" shall mean the provinces of Canada, its territories,
its possessions and all areas subject to its jurisdiction. Japan shall mean
the country of Japan, its territories, its possessions and all areas subject
to its jurisdiction.
 
  The Selling Stockholders have granted the U.S. Underwriters and the
International Managers (on a pro rata basis in accordance with the number of
shares sold by each such Selling Stockholder in the Offerings) options
 
                                      86
<PAGE>
 
   
exercisable for 30 days after the date of this Prospectus to purchase up to
1,058,342 and 306,658 additional shares of Class A Common Stock, respectively,
to cover over-allotments, if any, at the initial public offering price, less
the underwriting discount. To the extent that the U.S. Underwriters and
International Managers exercise such options, each of the U.S. Underwriters
and International Managers will have a firm commitment, subject to certain
conditions, to purchase approximately the same percentage of the option shares
that the number of shares to be purchased initially by that Underwriter is of
the number of shares of Common Stock initially purchased by the U.S.
Underwriters and International Managers. No over-allotment option has been
granted under the Japanese Underwriting Agreement.     
 
  The U.S. Representatives have advised the Company and the Selling
Stockholders that the U.S. Underwriters propose to offer the shares of Class A
Common Stock to the public initially at the public offering price set forth on
the cover page of this Prospectus, and to certain dealers at such price less a
concession not in excess of $     per share. The U.S. Underwriters may allow,
and such dealers may reallow, a discount not in excess of $     per share on
sales to certain other dealers. After the initial public offering of the Class
A Common Stock, the public offering price, concession and discount may be
changed.
 
  The Company and the Selling Stockholders have agreed to indemnify the U.S.
Underwriters, the Japanese Underwriters and the International Managers against
certain liabilities which may be incurred in connection with the offering of
the Class A Common Stock and the exercise of the over-allotment options,
including liabilities under the 1933 Act and other applicable securities laws.
In addition, the Company has agreed to reimburse the Japanese Underwriters for
certain out-of-pocket expenses incurred in connection with the Japanese
Offering.
 
  Without the consent of Merrill Lynch, the Company, its executive officers
and directors and the Existing Stockholders have agreed that they will not,
for a period of 180 days following the date of this Prospectus, directly or
indirectly, offer to sell, grant any option for the sale of, or otherwise
dispose of, any shares of Common Stock or any securities convertible into or
exchangeable or exercisable for any such shares. The foregoing agreements are
subject to certain exceptions, including the contribution of shares of Class A
Common Stock to the Company and NSI for use in connection with the granting of
the Distributor Options and the employee stock bonus awards. See "Shares
Eligible for Future Sale."
 
  The Class A Common Stock has been approved for listing on the New York Stock
Exchange under the symbol "NUS." In order to meet the requirements for listing
of the Class A Common Stock on the NYSE subject to official notice of
issuance, the U.S. Underwriters have undertaken to sell lots of 100 or more
shares to a minimum of 2,000 beneficial owners. The shares of Class A Common
Stock sold in the Offerings will not be listed on any stock exchange in Japan
and will not be registered with the Japan Securities Dealers Association as
shares to be traded in the Japanese over-the-counter market. Therefore, there
will be no public market in Japan for the trading of such shares. Under the
Securities and Exchange Law of Japan, if the offer of shares of Class A Common
Stock is made to 50 or more persons in Japan on uniform terms and conditions
and the aggregate offering price is (Yen)500 million or more, such offer will
be subject to regulations applicable to secondary public offerings, the
primary requirements of which are the filing of a notification with the MOF
and the distribution of a prospectus.
   
  At the request of the Company, the U.S. Underwriters and the International
Managers have reserved up to 910,000 shares of Class A Common Stock for sale
at the public offering price to certain employees of NSI and the Company and
to certain distributors of NSI and the Company, who have expressed an interest
in purchasing such shares. The number of shares available to the general
public will be reduced to the extent these persons purchase the reserved
shares. Any reserved shares that are not so purchased by such employees or
distributors at the closing of the Offerings will be offered by the U.S.
Underwriters and the International Underwriters to the general public on the
same terms as the other shares offered hereby. Certain of the reserved shares
will be sold directly by the Company in the Offerings and to the extent such
shares are so sold the underwriting discount set forth on the cover of this
Prospectus will be accordingly reduced.     
 
  In order to comply with local securities laws in certain jurisdictions
outside the United States, sales to certain employees and distributors will be
made directly by the Company rather than through the Underwriters. In
addition, all shares sold to employees and distributors outside the United
States will be shares offered by the Company, rather than by the Selling
Stockholders.
 
                                      87
<PAGE>
 
  Prior to the Offerings, there has been no established trading market for the
shares of Class A Common Stock. The initial public offering price for the
Class A Common Stock offered hereby has been determined by negotiation among
the Company, the Selling Stockholders and the Underwriters. Among the factors
considered in making such determination were the history of and the prospects
for the industry in which the Company competes, an assessment of the Company's
management, the past and present operations of the Company, the historical
results of operations of the Company and the trend of its revenues and
earnings, the prospects for future earnings of the Company, the general
condition of the securities markets at the time of the Offerings, the prices
of similar securities of generally comparable companies and other relevant
factors. There can be no assurance that an active trading market will develop
for the Class A Common Stock or that the Class A Common Stock will trade in
the public market subsequent to the Offerings at or above the initial public
offering price.
 
  The U.S. Representatives have informed the Company that the U.S.
Underwriters do not intend to confirm sales of Class A Common Stock offered
hereby to any accounts over which they exercise discretionary authority.
 
                                      88
<PAGE>
 
                                 LEGAL MATTERS
 
  The validity of the issuance of the shares of Class A Common Stock offered
hereby will be passed upon for the Company and the Selling Stockholders by
LeBoeuf, Lamb, Greene & MacRae, L.L.P., a limited liability partnership
including professional corporations, Salt Lake City, Utah. Certain other legal
matters governed by Japanese law will be passed upon for the Company and the
Selling Stockholders by Nagashima & Ohno, Tokyo, Japan. Certain legal matters
will be passed upon for the U.S. and International Underwriters by Shearman &
Sterling, San Francisco, California and for the Japanese Underwriters by
Tomotsune Kimura & Mitomi, Tokyo, Japan.
 
                                    EXPERTS
 
  The combined financial statements of Nu Skin Asia Pacific, Inc. as of
December 31, 1994 and 1995 and for the fiscal years ended September 30, 1993
and 1994, for the three month period ended December 31, 1994 and for the year
ended December 31, 1995 and balance sheet of Nu Skin Asia Pacific, Inc. as of
September 6, 1996 included in this Prospectus have been so included in
reliance on the reports of Price Waterhouse LLP, independent accountants,
given on the authority of said firm as experts in auditing and accounting.
 
                            ADDITIONAL INFORMATION
 
  The Company has filed a Registration Statement on Form S-1, of which this
Prospectus is a part, with the Securities and Exchange Commission (the
"Commission") under the 1933 Act with respect to the shares of Common Stock
offered hereby. This Prospectus does not contain all the information set forth
in the Registration Statement and the exhibits and schedules thereto. For
further information with respect to the Company and the Common Stock offered
hereby, reference is made to the Registration Statement, including the
financial schedules and exhibits filed therewith. Statements made in this
Prospectus as to the contents of any contract, agreement or other documents
are not necessarily complete, and, in each instance, reference is made to the
copy of such document filed as an exhibit to the Registration Statement or
otherwise with the Commission. Each such statement shall be deemed qualified
in its entirety by such reference. Copies of the Registration Statement,
including all exhibits and schedules thereto, may be obtained from the
Commission's principal office at 450 Fifth Street, N.W., Washington, D.C.
20549 upon the payment of the fees prescribed by the Commission, or may be
examined without charge at the public reference facilities maintained at the
principal office of the Commission. The Commission maintains a Web site on the
Internet at http://www.sec.gov that contains reports, registration, proxy and
information statements and other information regarding registrants that file
with the Commission.
 
  The Company intends to furnish holders of the Class A Common Stock with
annual reports containing audited consolidated financial statements and a
report thereon by its independent auditors, and quarterly reports containing
unaudited consolidated financial information. Such audited financial
statements and unaudited quarterly financial information will be prepared in
accordance with United States generally accepted accounting principles.
 
                                      89
<PAGE>
 
                           NU SKIN ASIA PACIFIC, INC.
 
                         INDEX TO FINANCIAL STATEMENTS
 
<TABLE>
<CAPTION>
                                                                            PAGE
                                                                            ----
<S>                                                                      <C>
COMBINED FINANCIAL STATEMENTS:
  Report of Independent Accountants.....................................     F-2
  Report of Independent Certified Public Accountants....................     F-3
  Combined Balance Sheets at December 31, 1994 and 1995, and at
   September 30, 1996 (unaudited).......................................     F-4
  Combined Statements of Income for the years ended September 30, 1993
   and 1994, the three months ended December 31, 1993 (unaudited) and
   1994, the year ended December 31, 1995, and the nine months ended
   September 30, 1995 (unaudited) and 1996 (unaudited)..................     F-5
  Combined Statements of Stockholders' Equity for the years ended Sep-
   tember 30, 1993 and 1994, the three months ended December 31, 1994,
   the year ended December 31, 1995, and the nine months ended September
   30, 1996 (unaudited).................................................     F-6
  Combined Statements of Cash Flows for the years ended September 30,
   1993 and 1994, the three months ended December 31, 1993 (unaudited)
   and 1994, the year ended December 31, 1995, and the nine months ended
   September 30, 1995 (unaudited) and 1996 (unaudited)..................     F-7
  Notes to Combined Financial Statements................................     F-8
<CAPTION>
NU SKIN ASIA PACIFIC, INC.:
<S>                                                                      <C>
  Report of Independent Accountants.....................................    F-16
  Balance Sheet As of September 6, 1996.................................    F-17
  Notes to Balance Sheet As of September 6, 1996........................    F-18
<CAPTION>
UNAUDITED PRO FORMA DATA:
<S>                                                                      <C>
  Unaudited Pro Forma Consolidated Balance Sheet As of September 30,
   1996.................................................................    F-21
  Unaudited Pro Forma Consolidated Statement of Income For the Year
   Ended
   December 31, 1995....................................................    F-22
  Unaudited Pro Forma Consolidated Statement of Income For the Nine
   Months Ended
   September 30, 1996...................................................    F-23
  Notes to Unaudited Pro Forma Consolidated Balance Sheet and Statements
   of Income............................................................    F-24
</TABLE>
 
  All schedules are omitted because they are not applicable or the required
information is shown in the combined financial statements or notes thereto.
 
                                      F-1
<PAGE>
 
                       REPORT OF INDEPENDENT ACCOUNTANTS
 
To the Board of Directors and Stockholders of Nu Skin Asia Pacific, Inc.
 
  In our opinion, the accompanying combined balance sheets and the related
combined statements of income, of stockholders' equity and of cash flows
present fairly, in all material respects, the financial position of Nu Skin
Asia Pacific, Inc. at December 31, 1994 and 1995, and the results of its
operations and its cash flows for the years ended September 30, 1993 and 1994,
the three months ended December 31, 1994, and the year ended December 31,
1995, in conformity with generally accepted accounting principles. These
financial statements are the responsibility of the Company's management; our
responsibility is to express an opinion on these financial statements based on
our audits. We did not audit the financial statements of Nu Skin Hong Kong,
Inc. --Hong Kong Branch for the year ended September 30, 1993, which
statements reflect 17% of revenue for the year then ended. Those statements
were audited by other independent accountants whose report dated April 14,
1994 (except for Notes 2 and 8, as to which the date is August 30, 1996)
expressed an unqualified opinion on those statements. Our opinion, as it
relates to data of Nu Skin Hong Kong, Inc. for the year ended September 30,
1993, is based solely on the report of other independent accountants. We
conducted our audits of these statements in accordance with generally accepted
auditing standards which require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of
material misstatement. An audit includes examining, on a test basis, evidence
supporting the amounts and disclosures in the financial statements, assessing
the accounting principles used and significant estimates made by management,
and evaluating the overall financial statement presentation. We believe that
our audits provide a reasonable basis for the opinion expressed above.
 
 
/s/ Price Waterhouse LLP
 
Price Waterhouse LLP
Salt Lake City, Utah
September 10, 1996
 
                                      F-2
<PAGE>
 
              REPORT OF INDEPENDENT CERTIFIED PUBLIC ACCOUNTANTS
 
Board of Directors
Nu Skin Hong Kong, Inc.
 
  We have audited the accompanying balance sheet of Nu Skin Hong Kong, Inc. -
Hong Kong Branch as of September 30, 1993, and the related statements of
earnings, retained earnings, and cash flows for the year then ended. These
financial statements are the responsibility of the management of the branch.
Our responsibility is to express an opinion on these financial statements
based on our audit.
 
  We conducted our audit in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to
obtain reasonable assurance about whether the financial statements are free of
material misstatement. An audit includes examining, on a test basis, evidence
supporting the amounts and disclosures in the financial statements. An audit
also includes assessing the accounting principles used and significant
estimates made by management, as well as evaluating the overall financial
statement presentation. We believe that our audit provides a reasonable basis
for our opinion.
 
  In our opinion, the financial statements referred to above present fairly,
in all material respects, the financial position of Nu Skin Hong Kong, Inc. -
Hong Kong Branch as of September 30, 1993, and the results of its operations
and its cash flows for the year then ended, in conformity with United States
generally accepted accounting principles.
 
                                          /s/ Grant Thornton
 
Hong Kong
 
April 14, 1994 (except for Notes 2 and 8, 
as to which the date is August 30, 1996)
 
                                      F-3
<PAGE>
 
                           NU SKIN ASIA PACIFIC, INC.
 
                            COMBINED BALANCE SHEETS
                                 (IN THOUSANDS)
 
<TABLE>
<CAPTION>
                                                                     PRO FORMA
                                                                      AMOUNTS
                                     DECEMBER 31,                    (NOTE 2)
                                   ----------------  SEPTEMBER 30, SEPTEMBER 30,
                                    1994     1995        1996          1996
                                   ------- --------  ------------- -------------
                                                      (UNAUDITED)   (UNAUDITED)
<S>                                <C>     <C>       <C>           <C>
             ASSETS
Current assets
  Cash and cash equivalents......  $16,288 $ 63,213    $ 81,079
  Accounts receivable............    1,068    3,242       8,151
  Related parties receivable.....   17,870    1,793       7,840
  Inventories, net...............   15,556   32,662      46,379
  Prepaid expenses and other.....    3,461    3,410       8,027       $10,636
                                   ------- --------    --------
                                    54,243  104,320     151,476
Property and equipment, net......    3,850    6,904       8,672
Other assets.....................    3,331    7,004       8,759        11,919
                                   ------- --------    --------
    Total assets.................  $61,424 $118,228    $168,907
                                   ======= ========    ========
LIABILITIES AND STOCKHOLDERS' EQ-
               UITY
Current liabilities
  Accounts payable...............  $ 3,630 $  4,395    $  5,019
  Accrued expenses...............   13,377   23,313      49,514
  Related parties payable........   10,556   28,749      36,115
  Notes payable to stockholders..       --       --          --        81,893
                                   ------- --------    --------
                                    27,563   56,457      90,648
                                   ------- --------    --------
Commitments and contingencies
 (Notes 7 and 10)
Stockholders' equity
  Capital stock..................    1,300    4,550       4,550            80
  Cumulative foreign currency
   translation adjustment........      441   (2,940)     (3,714)       (3,714)
  Retained earnings..............   32,120   60,161      77,423         5,769
                                   ------- --------    --------       -------
                                    33,861   61,771      78,259       $ 2,135
                                   ------- --------    --------
    Total liabilities and stock-
     holders' equity.............  $61,424 $118,228    $168,907
                                   ======= ========    ========
</TABLE>
 
 
    The accompanying notes are an integral part of these combined financial
                                  statements.
 
                                      F-4
<PAGE>
 
                           NU SKIN ASIA PACIFIC, INC.
 
                         COMBINED STATEMENTS OF INCOME
                    (IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)
 
<TABLE>
<CAPTION>
                                                   THREE
                             YEAR ENDED        MONTHS ENDED       YEAR ENDED     NINE MONTHS ENDED
                            SEPTEMBER 30,      DECEMBER 31,      DECEMBER 31,      SEPTEMBER 30,
                          ----------------- -------------------  ------------ -----------------------
                            1993     1994      1993      1994        1995        1995        1996
                          -------- -------- ----------- -------  ------------ ----------- -----------
                                            (UNAUDITED)                       (UNAUDITED) (UNAUDITED)
<S>                       <C>      <C>      <C>         <C>      <C>          <C>         <C>
Revenue.................  $110,624 $254,637   $63,759   $73,562    $358,609    $241,412    $471,312
Cost of sales...........    38,842   86,872    24,238    19,607      96,615      64,110     133,592
                          -------- --------   -------   -------    --------    --------    --------
Gross profit............    71,782  167,765    39,521    53,955     261,994     177,302     337,720
                          -------- --------   -------   -------    --------    --------    --------
Operating expenses
 Distributor
  incentives............    40,267   95,737    22,315    27,950     135,722      91,893     175,149
 Selling, general and
  administrative........    27,150   44,566     9,358    13,545      67,475      44,099      69,970
                          -------- --------   -------   -------    --------    --------    --------
Total operating
 expenses...............    67,417  140,303    31,673    41,495     203,197     135,992     245,119
                          -------- --------   -------   -------    --------    --------    --------
Operating income........     4,365   27,462     7,848    12,460      58,797      41,310      92,601
Other income (expense),
 net....................       133      443        24      (813)        511        (408)      1,530
                          -------- --------   -------   -------    --------    --------    --------
Income before provision
 for income taxes.......     4,498   27,905     7,872    11,647      59,308      40,902      94,131
Provision for income
 taxes (Note 8).........       417   10,226     2,885     2,730      19,097      13,170      33,810
                          -------- --------   -------   -------    --------    --------    --------
Net income..............  $  4,081 $ 17,679   $ 4,987   $ 8,917    $ 40,211    $ 27,732    $ 60,321
                          ======== ========   =======   =======    ========    ========    ========
Pro forma historical net
 income per share (Note
 2).....................                                           $    .47                $    .71
                                                                   ========                ========
Pro forma weighted
 average common shares
 outstanding (Note 2)...                                             84,802                  84,802
                                                                   ========                ========
Unaudited pro forma
 data:
Income before pro forma
 provision for income
 taxes..................     4,498   27,905     7,872    11,647      59,308      40,902      94,131
Pro forma provision for
 income taxes (Note 8)..     1,511   10,391     2,931     4,041      22,751      15,690      34,196
                          -------- --------   -------   -------    --------    --------    --------
Income after pro forma
 provision for income
 taxes..................  $  2,987 $ 17,514   $ 4,941   $ 7,606    $ 36,557    $ 25,212    $ 59,935
                          ======== ========   =======   =======    ========    ========    ========
Pro forma net income per
 share (Note 2).........                                           $    .43                $    .71
                                                                   ========                ========
</TABLE>
 
 
 
    The accompanying notes are an integral part of these combined financial
                                  statements.
 
                                      F-5
<PAGE>
 
                           NU SKIN ASIA PACIFIC, INC.
 
                  COMBINED STATEMENTS OF STOCKHOLDERS' EQUITY
                                 (IN THOUSANDS)
 
<TABLE>
<CAPTION>
                                            CUMULATIVE
                                              FOREIGN
                                             CURRENCY                 TOTAL
                                    CAPITAL TRANSLATION RETAINED  STOCKHOLDERS'
                                     STOCK  ADJUSTMENT  EARNINGS     EQUITY
                                    ------- ----------- --------  -------------
<S>                                 <C>     <C>         <C>       <C>
Balance at October 1, 1992........  $1,300    $     6   $ 1,443      $ 2,749
Net change in cumulative foreign
 currency translation adjustment..      --         96        --           96
Net income........................      --         --     4,081        4,081
                                    ------    -------   -------      -------
Balance at September 30, 1993.....   1,300        102     5,524        6,926
Net change in cumulative foreign
 currency translation adjustment..      --        329        --          329
Net income........................      --         --    17,679       17,679
                                    ------    -------   -------      -------
Balance at September 30, 1994.....   1,300        431    23,203       24,934
Net change in cumulative foreign
 currency translation adjustment..      --         10        --           10
Net income........................      --         --     8,917        8,917
                                    ------    -------   -------      -------
Balance at December 31, 1994......   1,300        441    32,120       33,861
Contributed capital...............   3,250         --        --        3,250
Dividends.........................      --         --   (12,170)     (12,170)
Net change in cumulative foreign
 currency translation adjustment..      --     (3,381)       --       (3,381)
Net income........................      --         --    40,211       40,211
                                    ------    -------   -------      -------
Balance at December 31, 1995......   4,550     (2,940)   60,161       61,771
Dividends (unaudited).............      --         --   (43,059)     (43,059)
Net change in cumulative foreign
 currency translation
 adjustment (unaudited)...........      --       (774)       --         (774)
Net income (unaudited)............      --         --    60,321       60,321
                                    ------    -------   -------      -------
Balance at September 30, 1996
 (unaudited)......................  $4,550    $(3,714)  $77,423      $78,259
                                    ======    =======   =======      =======
</TABLE>
 
 
 
    The accompanying notes are an integral part of these combined financial
                                  statements.
 
                                      F-6
<PAGE>
 
                           NU SKIN ASIA PACIFIC, INC.
 
                       COMBINED STATEMENTS OF CASH FLOWS
                                 (IN THOUSANDS)
 
<TABLE>
<CAPTION>
                                                    THREE
                             YEAR ENDED         MONTHS ENDED       YEAR ENDED     NINE MONTHS ENDED
                           SEPTEMBER 30,        DECEMBER 31,      DECEMBER 31,      SEPTEMBER 30,
                          -----------------  -------------------  ------------ -----------------------
                           1993      1994       1993      1994        1995        1995        1996
                          -------  --------  ----------- -------  ------------ ----------- -----------
                                             (UNAUDITED)                       (UNAUDITED) (UNAUDITED)
<S>                       <C>      <C>       <C>         <C>      <C>          <C>         <C>
Cash flows from
 operating activities:
 Net income.............  $ 4,081  $ 17,679    $ 4,987   $ 8,917    $ 40,211     $27,732    $ 60,321
Adjustments to reconcile
 net income to net cash
 provided by (used in)
 operating activities:
 Depreciation...........      813     1,401        466       358       2,012       1,504       2,104
 Loss on disposal of
  property and
  equipment.............        1        90         --     1,093          12           4          --
 Changes in operating
  assets and
  liabilities:
 Accounts receivable....       36    (1,006)    (4,141)      165      (2,174)     (2,595)     (4,909)
 Related parties
  receivable............   (3,615)  (25,288)       100    11,108      16,077      15,185      (6,047)
 Inventories, net.......   (9,301)      158        947      (939)    (17,106)     (6,502)    (13,717)
 Prepaid expenses and
  other.................     (587)     (890)    (3,530)     (836)         51         758      (4,617)
 Other assets...........     (542)      277        195       (20)     (2,994)         76      (1,542)
 Accounts payable.......    1,544       884      1,928       279         765       3,004         624
 Accrued expenses.......    2,216    13,106      3,457    (4,384)      9,936       3,976      26,201
 Related parties
  payable...............   19,398     3,475     (1,152)  (16,442)     18,193      10,201       7,366
                          -------  --------    -------   -------    --------     -------    --------
 Net cash provided by
  (used in) operating
  activities............   14,044     9,886      3,257      (701)     64,983      53,343      65,784
                          -------  --------    -------   -------    --------     -------    --------
Cash flows from
 investing activities:
 Purchase of property
  and equipment.........   (4,061)   (1,766)      (500)     (417)     (5,422)     (3,405)     (3,967)
 Proceeds from disposal
  of property and equip-
  ment..................       20        25         --        14          48           3          --
 Payments for lease de-
  posits................   (1,726)     (614)       (73)     (677)       (701)       (295)       (218)
 Receipt of refundable
  lease deposits........      337       153        153        --          22           3           5
                          -------  --------    -------   -------    --------     -------    --------
 Net cash used in
  investing activities..   (5,430)   (2,202)      (420)   (1,080)     (6,053)     (3,694)     (4,180)
                          -------  --------    -------   -------    --------     -------    --------
Cash flows from
 financing activities:
 Proceeds from related
  party loans...........    4,350        --         --        --          --          --          --
 Payments on related
  party loans...........       --    (4,350)        --        --          --          --          --
 Proceeds from capital
  contributions.........       --        --         --        --       3,250          --          --
 Dividends paid.........       --        --         --        --     (12,170)     (4,197)    (43,059)
                          -------  --------    -------   -------    --------     -------    --------
 Net cash provided by
  (used in) financing
  activities............    4,350    (4,350)        --        --      (8,920)     (4,197)    (43,059)
                          -------  --------    -------   -------    --------     -------    --------
 Effect of exchange rate
  changes on cash.......       74       152       (702)       (8)     (3,085)        963        (679)
                          -------  --------    -------   -------    --------     -------    --------
Net increase (decrease)
 in cash and cash
 equivalents............   13,038     3,486      2,135    (1,789)     46,925      46,415      17,866
Cash and cash
 equivalents, beginning
 of period..............    1,553    14,591     14,591    18,077      16,288      16,288      63,213
                          -------  --------    -------   -------    --------     -------    --------
Cash and cash
 equivalents, end of
 period.................  $14,591  $ 18,077    $16,726   $16,288    $ 63,213     $62,703    $ 81,079
                          =======  ========    =======   =======    ========     =======    ========
Supplemental cash flow
 information:
 Interest paid..........  $   207  $     81    $    42   $     6    $    119     $    79    $     25
                          =======  ========    =======   =======    ========     =======    ========
</TABLE>
 
    The accompanying notes are an integral part of these combined financial
                                  statements.
 
                                      F-7
<PAGE>
 
                          NU SKIN ASIA PACIFIC, INC.
 
                    NOTES TO COMBINED FINANCIAL STATEMENTS
 
1. THE COMPANY
 
  Nu Skin Asia Pacific, Inc. (the "Company") is a network marketing company
involved in the distribution of premium quality, innovative personal care and
nutritional products in Asia. The Company is the exclusive distribution
vehicle for Nu Skin International, Inc. ("NSI") through the Company's
subsidiaries in the countries of Japan, Taiwan, Hong Kong (including Macau)
and South Korea (collectively referred to as the "Subsidiaries").
Additionally, the Company sells products to NSI affiliates in Australia and
New Zealand. NSI was founded in 1984 and is one of the largest network
marketing companies in the world. NSI owns the Nu Skin trademark and provides
the products and marketing materials to each of its affiliates. Nu Skin
Management Group, Inc. ("NSIMG"), an NSI affiliate, has provided, and will
continue to provide, a high level of support services to the Company,
including product development, marketing, legal, accounting and other
managerial services. The operations of the Company, of NSI, of NSIMG and of
other NSI affiliates are conducted by a variety of individual entities that
are under the control of a group of common stockholders.
 
  Inasmuch as the Subsidiaries are under common control, and in accordance
with the planned reorganization discussed in Note 11, the Subsidiaries'
historical balance sheets and related statements of income, of stockholders'
equity and of cash flows are combined and presented as a single entity after
elimination of intercompany transactions.
 
2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
 
CHANGE IN FISCAL YEAR
 
  In October 1994, the Company's Board of Directors approved a change in the
Company's fiscal year end from September 30 to December 31. The change became
effective as of September 30, 1994.
 
USE OF ESTIMATES
 
  The preparation of these financial statements in conformity with generally
accepted accounting principles required management to make estimates and
assumptions that affect the reported amounts of assets and liabilities and
disclosure of contingent assets and liabilities at the date of the financial
statements and the reported amounts of revenues and expenses during the
reporting period. Significant estimates include reserves for product returns,
obsolete inventory and taxes. Actual results could differ from these
estimates.
 
CASH AND CASH EQUIVALENTS
 
  Cash equivalents are short-term, highly liquid instruments with original
maturities of 90 days or less.
 
INVENTORIES
 
  Inventories consist of merchandise purchased for resale and are stated at
the lower of cost using the first-in, first-out method or market.
 
PROPERTY AND EQUIPMENT
 
  Property and equipment are recorded at cost and depreciated using the
straight-line method over the following estimated useful lives:
 
<TABLE>
   <S>                            <C>
   Furniture and fixtures........ 5 - 7 years
   Computers and equipment....... 3 - 5 years
   Leasehold improvements........ Shorter of estimated useful life or lease term
   Vehicles...................... 3 - 5 years
</TABLE>
 
Expenditures for maintenance and repairs are charged to expense as incurred.
 
                                      F-8
<PAGE>
 
                          NU SKIN ASIA PACIFIC, INC.
 
              NOTES TO COMBINED FINANCIAL STATEMENTS--(CONTINUED)
 
OTHER ASSETS
 
  Other assets consist primarily of deposits for noncancelable operating
leases.
 
REVENUE RECOGNITION
 
  Revenue is recognized when products are shipped and title passes to
independent distributors who are the Company's customers. A reserve for
product returns is accrued based on historical experience. The Company
generally requires cash payment at the point of sale. The Company has
determined that no allowance for doubtful accounts is necessary. Amounts
received prior to shipment to distributors are recorded as deferred revenue.
 
INCOME TAXES
 
  Effective October 1, 1993, the Company adopted Statement of Financial
Accounting Standards No. 109 ("SFAS 109"), "Accounting for Income Taxes".
Under SFAS 109, the liability method is used in accounting for income taxes.
Under this method, deferred tax assets and liabilities are determined based on
the differences between financial reporting and tax bases of assets and
liabilities and are measured using the enacted tax rates and laws that will be
in effect when the differences are expected to reverse.
 
  The Company elected to be taxed as an S corporation whereby the U.S. Federal
and state income tax effects of the Company's activities accrue directly to
its stockholders. The cumulative affect of adopting SFAS No. 109 as of
October 1, 1993 was not material to the Company's operations.
 
FOREIGN CURRENCY TRANSLATION
 
  All business operations of the Company occur outside of the United States.
Each Subsidiary's local currency is considered the functional currency. Since
a substantial portion of the Company's inventories are purchased with U.S.
dollars from the United States and since the Company is incorporated in the
United States, its reporting currency is the U.S. dollar, and assets and
liabilities are translated into U.S. dollars at exchange rates existing at the
balance sheet dates. Revenues and expenses are translated at average exchange
rates and stockholders' equity is recorded at historical exchange rates. The
resulting foreign currency translation adjustments are recorded as a separate
component of stockholders' equity in the combined balance sheets, and
transaction gains and losses are included in other income in the combined
statements of income.
 
INDUSTRY SEGMENT AND GEOGRAPHIC AREA
 
  The Company operates in a single industry, which is the direct selling of
personal care and nutritional products, and in a single geographic area, which
is the Asia Pacific Region.
 
FAIR VALUE OF FINANCIAL INSTRUMENTS
 
  The fair value of financial instruments including cash and cash equivalents,
accounts receivable, related parties receivable, accounts payable, accrued
expenses and related parties payable approximate their recorded values.
 
PRO FORMA AMOUNTS
 
  The pro forma amounts reflect the Company's planned reorganization of the
capital structure, the declaration of S Distribution Notes of $81.9 million in
connection with the Company's conversion from an S corporation to a C
corporation prior to the Company's planned public offerings and the
recognition of a deferred tax asset of $5.8 million relating to adjustments
for U.S. Federal and state income taxes as if the Company had been taxed as a
C corporation rather than an S corporation since inception.
 
                                      F-9
<PAGE>
 
                          NU SKIN ASIA PACIFIC, INC.
 
              NOTES TO COMBINED FINANCIAL STATEMENTS--(CONTINUED)
 
PRO FORMA NET INCOME PER SHARE
 
  Pro forma net income per share is computed based on the weighted average
number of common and common equivalent shares outstanding after the
Reorganization and is adjusted for the number of shares (4,284,000) to be
issued as if $81.9 million of the proceeds from the Company's planned public
offerings were used to pay S Distribution Notes (assuming net proceeds of
$19.11 per share). Supplemental pro forma income per share, calculated as if
$25.0 million of the proceeds from the Company's planned public offerings were
used to repay notes payable, have not been presented as they do not differ
materially from pro forma net income per share.
 
INTERIM RESULTS (UNAUDITED)
 
  The accompanying balance sheet as of September 30, 1996, the statement of
stockholders' equity for the nine months ended September 30, 1996 and the
statements of income and of cash flows for the three months ended December 31,
1993 and the nine months ended September 30, 1995 and 1996 are unaudited. In
the opinion of management, these statements have been prepared on the same
basis as the audited financial statements and include all normal recurring
adjustments necessary for the fair statement of the results of interim
periods. The data disclosed in these notes to the combined financial
statements at such dates or for such periods are also unaudited.
 
3. RELATED PARTY TRANSACTIONS
 
SCOPE OF RELATED PARTY ACTIVITY
 
  The Company has extensive and pervasive transactions with affiliated
entities that are under the control of a group of common stockholders. These
transactions are as follows: (1) The Company purchases virtually all of its
products from NSI through Nu Skin Hong Kong under the terms of the Regional
Distribution Agreement. The Company's purchase prices for NSI products and
commercial materials are governed by a price schedule which is subject to
negotiation between the Company and NSI. (2) The Company sells NSI products to
each of its Subsidiaries and to NSI affiliates in Australia and New Zealand
through Nu Skin Hong Kong under the terms of the Wholesale Distribution
Agreements. (3) The Company pays a royalty to NSI for use of licensed
trademarks and trade names on products and commercial materials not purchased
from NSI, including products and commercial materials manufactured or locally
sourced by each of the Subsidiaries under the terms of the Trademark/Tradename
License Agreements. (4) Distributor agreements are entered into between the
distributor and NSI rather than the Company. The Company pays license fees to
NSI for the right to use NSI's distributor lists, the distribution system and
other intangibles in the countries in which the Company maintains exclusive
distribution rights under the terms of the Licensing and Sales Agreements. (5)
The Company has agreed to incur a commission fee of 42% of commissionable
product sales (with the exception of South Korea, where, due to government
regulations, the Company satisfies this obligation by using a formula based
upon a maximum payout of 35% of commissionable product sales) to fulfill NSI's
obligation under the Global Compensation Plan as outlined in the Licensing and
Sales Agreements. Such payment is compensation to NSI for the commissions
which become payable by NSI to the independent distributors upon the Company's
sales of product and covers the costs of such commissions and the
administration of the Global Compensation Plan. The Company satisfies this
liability by paying directly the commissions owed to distributors resident in
the countries in which it operates and settling the difference with NSI. (6)
The Company pays fees to NSIMG for management and support services under the
terms of the Management Services Agreement. The Company's management believes
that the fees charged by NSI and NSIMG are reasonable and would not have been
materially different had the Company operated as a stand-alone entity during
the periods presented. In the event NSI and NSIMG are unable or unwilling to
perform their obligations under certain of the above agreements, or terminate
these agreements as provided therein, the Company's business and results of
operations will be adversely affected.
 
                                     F-10
<PAGE>
 
                          NU SKIN ASIA PACIFIC, INC.
 
              NOTES TO COMBINED FINANCIAL STATEMENTS--(CONTINUED)
 
  Total commission fees (including those paid directly to distributors within
the Company's geographic territory) are recorded as distributor incentives in
the combined statements of income. Trademark royalty fees, license fees and
management fees are included in selling, general and administrative expenses
in the combined statements of income.
 
SUMMARY OF TRANSACTIONS
 
  The following summarizes the Company's transactions with related parties (in
thousands):
 
 Product purchases
<TABLE>
<CAPTION>
                                YEAR ENDED         THREE                      NINE
                              SEPTEMBER 30,     MONTHS ENDED  YEAR ENDED  MONTHS ENDED
                             -----------------  DECEMBER 31, DECEMBER 31, SEPTEMBER 30,
                              1993      1994        1994         1995         1996
                             -------  --------  ------------ ------------ -------------
                                                                           (UNAUDITED)
   <S>                       <C>      <C>       <C>          <C>          <C>
   Beginning inventories...  $ 5,474  $ 14,775    $14,617      $ 15,556     $ 32,662
   Inventory purchases from
    affiliates.............   29,877    61,409     11,608        69,821      112,324
   Other inventory
    purchases, import
    duties and value added
    locally................   18,266    25,305      8,938        43,900       34,985
                             -------  --------    -------      --------     --------
   Total products available
    for sale...............   53,617   101,489     35,163       129,277      179,971
   Less: Cost of sales.....  (38,842)  (86,872)   (19,607)      (96,615)    (133,592)
                             -------  --------    -------      --------     --------
   Ending inventories......  $14,775  $ 14,617    $15,556      $ 32,662     $ 46,379
                             =======  ========    =======      ========     ========
</TABLE>
 
 Related parties payable transactions
 
<TABLE>
<CAPTION>
                                YEAR ENDED          THREE                      NINE
                               SEPTEMBER 30,     MONTHS ENDED  YEAR ENDED  MONTHS ENDED
                             ------------------  DECEMBER 31, DECEMBER 31, SEPTEMBER 30,
                               1993      1994        1994         1995         1996
                             --------  --------  ------------ ------------ -------------
                                                                            (UNAUDITED)
   <S>                       <C>       <C>       <C>          <C>          <C>
   Beginning related
    parties payable........  $  4,125  $ 27,873    $ 26,998    $  10,556     $  28,749
   Inventory purchases from
    affiliates.............    29,877    61,409      11,608       69,821       112,324
   Distributor incentives..    40,267    95,737      27,950      135,722       175,149
   Less: Distributor
    incentives paid
    directly to
    distributors...........   (13,256)  (68,880)    (19,837)    (105,642)     (134,865)
   License fees............     3,574     9,252       2,750       13,158        17,699
   Trademark royalty fees..        --        --          19        2,694         2,089
   Management fees.........       794     1,449         499        2,066         2,225
   Proceeds from (payments
    for) related party
    loans..................     4,350    (4,350)         --           --            --
   Less: Payments to
    related parties........   (41,858)  (95,492)    (39,431)     (99,626)     (167,255)
                             --------  --------    --------    ---------     ---------
   Ending related parties
    payable................  $ 27,873  $ 26,998    $ 10,556    $  28,749     $  36,115
                             ========  ========    ========    =========     =========
</TABLE>
 
                                     F-11
<PAGE>
 
                          NU SKIN ASIA PACIFIC, INC.
 
              NOTES TO COMBINED FINANCIAL STATEMENTS--(CONTINUED)
 
RELATED PARTIES RECEIVABLE AND PAYABLE BALANCES
 
  The Company has receivable and payable balances with affiliates in Australia
and New Zealand, and with NSI and NSIMG. Related parties balances outstanding
greater than 60 days bear interest at prime plus 2%. Since no significant
balances have been outstanding greater than 60 days, no related parties
interest income or interest expense has been recorded in the combined
financial statements. Sales to related parties were $7,426,000 and $2,288,000
for the years ended September 30, 1993 and 1994, respectively, $855,000 for
the three months ended December 31, 1994, $4,608,000 for the year ended
December 31, 1995 and $3,404,000 (unaudited) for the nine months ended
September 30, 1996.
 
  Related parties receivable includes $15,746,000 due from NSI at December 31,
1994 for excess payments made during 1994 relating to overpayments on
inventory purchased from NSI during 1994. This balance was settled by amounts
due for shipments of inventory from NSI during 1995. The Company has
determined that no allowance is necessary for amounts due from related
parties.
 
CERTAIN RELATIONSHIPS WITH STOCKHOLDER DISTRIBUTORS
 
  Two major stockholders of the Company have been NSI distributors since 1984.
These stockholders are partners in an entity which receives substantial
commissions from NSI, including commissions relating to sales within the
countries in which the Company operates. By agreement, NSI pays commissions to
this partnership at the highest level of distributor compensation to allow the
stockholders to use their expertise and reputations in network marketing to
further develop NSI's distributor force, rather than focusing solely on their
own distributor organizations. The commissions paid to this partnership
relating to sales within the countries in which the Company operates were
$1,100,000 and $1,100,000 for the years ended September 30, 1993 and 1994,
respectively, $270,000 for the three months ended December 31, 1994,
$1,100,000 for the year ended December 31, 1995 and $1,200,000 (unaudited) for
the nine months ended September 30, 1996.
 
4. PROPERTY AND EQUIPMENT
 
  Property and equipment are comprised of the following (in thousands):
 
<TABLE>
<CAPTION>
                                                   DECEMBER 31,
                                                   --------------  SEPTEMBER 30,
                                                    1994    1995       1996
                                                   ------  ------  -------------
                                                                    (UNAUDITED)
<S>                                                <C>     <C>     <C>
Furniture and fixtures............................ $  982  $3,593     $4,734
Computers and equipment...........................  3,772   5,060      7,117
Leasehold improvements............................  1,240   2,221      2,588
Vehicles..........................................    156     152        223
                                                   ------  ------     ------
                                                    6,150  11,026     14,662
Less: accumulated depreciation.................... (2,300) (4,122)    (5,990)
                                                   ------  ------     ------
                                                   $3,850  $6,904     $8,672
                                                   ======  ======     ======
</TABLE>
 
  Depreciation of property and equipment totaled $813,000 and $1,401,000 for
the years ended September 30, 1993 and 1994, respectively, $358,000 for the
three months ended December 31, 1994, $2,012,000 for the year ended December
31, 1995 and $2,104,000 (unaudited) for the nine months ended September 30,
1996.
 
                                     F-12
<PAGE>
 
                          NU SKIN ASIA PACIFIC, INC.
 
              NOTES TO COMBINED FINANCIAL STATEMENTS--(CONTINUED)
 
5. ACCRUED EXPENSES
 
  Accrued expenses consist of the following (in thousands):
 
<TABLE>
<CAPTION>
                                                    DECEMBER 31,
                                                   --------------- SEPTEMBER 30,
                                                    1994    1995       1996
                                                   ------- ------- -------------
                                                                    (UNAUDITED)
<S>                                                <C>     <C>     <C>
Income taxes payable.............................. $ 7,577 $17,463    $37,118
Other taxes payable...............................     606     798      3,644
Other accruals....................................   5,194   5,052      8,752
                                                   ------- -------    -------
                                                   $13,377 $23,313    $49,514
                                                   ======= =======    =======
</TABLE>
 
6. LINE OF CREDIT
 
  During 1995, the Company entered into an $8,000,000 revolving credit
agreement with a financial institution in South Korea. Advances were available
under the agreement through July 1, 1996. The credit facility bears interest
at an annual rate of 12%. There were no outstanding balances under the credit
facility at December 31, 1995.
 
7. LEASE OBLIGATIONS
 
  The Company leases office space and computer hardware under noncancelable
long-term operating leases. Most leases include renewal options of up to three
years. Minimum future operating lease obligations at December 31, 1995 are as
follows (in thousands):
 
<TABLE>
   <S>                                                                  <C>
   Year ending December 31,
     1996.............................................................. $ 7,189
     1997..............................................................   2,766
     1998..............................................................   1,088
                                                                        -------
   Total minimum lease payments........................................ $11,043
                                                                        =======
</TABLE>
 
  Rental expense for operating leases totaled $3,941,000 and $5,848,000 for
the years ended September 30, 1993 and 1994, respectively, $1,639,000 for the
three months ended December 31, 1994, $9,470,000 for the year ended December
31, 1995 and $6,165,000 (unaudited) for the nine months ended September 30,
1996.
 
8. INCOME TAXES
 
  Combined income before provision for income taxes consists of income earned
solely from international operations. The provision for income taxes for the
years ended September 30, 1993 and 1994, for the three months ended December
31, 1994, for the year ended December 31, 1995 and for the nine months ended
September 30, 1996 (unaudited) primarily represents income taxes paid in or
payable to foreign countries.
 
                                     F-13
<PAGE>
 
                          NU SKIN ASIA PACIFIC, INC.
 
              NOTES TO COMBINED FINANCIAL STATEMENTS--(CONTINUED)
 
PRO FORMA PROVISION FOR INCOME TAXES
 
  The combined statements of income include a pro forma presentation for
income taxes which would have been recorded if the Company had not been an S
corporation based upon the U.S. Federal and state tax laws. The unaudited pro
forma provision for income taxes consists of the following (in thousands):
 
<TABLE>
<CAPTION>
                         YEAR ENDED        THREE                      NINE
                       SEPTEMBER 30,    MONTHS ENDED  YEAR ENDED  MONTHS ENDED
                       ---------------  DECEMBER 31, DECEMBER 31, SEPTEMBER 30,
                        1993    1994        1994         1995         1996
                       ------  -------  ------------ ------------ -------------
                                                                   (UNAUDITED)
   <S>                 <C>     <C>      <C>          <C>          <C>
   Current:
     Federal.......... $1,176  $   870     $1,505      $ 5,113       $ 2,491
     State............     --       --         --           --            --
     Foreign..........    944   11,176      2,779       19,500        37,061
   Deferred:
     Federal..........    (82)    (705)      (194)      (1,459)       (2,105)
     State............     --       --         --           --            --
     Foreign..........   (527)    (950)       (49)        (403)       (3,251)
                       ------  -------     ------      -------       -------
                       $1,511  $10,391     $4,041      $22,751       $34,196
                       ======  =======     ======      =======       =======
</TABLE>
 
  The principal components of U.S. pro forma deferred tax assets are as
follows:
 
<TABLE>
<CAPTION>
                                                    DECEMBER 31,
                                                    ------------- SEPTEMBER 30,
                                                     1994   1995      1996
                                                    ------ ------ -------------
                                                                   (UNAUDITED)
   <S>                                              <C>    <C>    <C>
   Deferred tax assets:
     Product return reserve........................ $   54 $  115    $  933
     Inventory reserve.............................     14    414     1,464
     Depreciation..................................    979    866     1,128
     Exchange gains and losses.....................     --    389        --
     Accrued expenses not deductible until paid....    179    123       212
     Uniform capitalization........................    897  1,696     1,945
     Minimum tax credit............................     --     --     2,005
     Valuation allowance...........................     --     --    (2,005)
     Other.........................................     82     61        87
                                                    ------ ------    ------
                                                    $2,205 $3,664    $5,769
                                                    ====== ======    ======
</TABLE>
 
  A reconciliation of the Company's pro forma effective tax rate compared to
the statutory U.S. Federal tax rate is as follows:
 
<TABLE>
<CAPTION>
                              YEAR ENDED        THREE                      NINE
                             SEPTEMBER 30,   MONTHS ENDED  YEAR ENDED  MONTHS ENDED
                             --------------  DECEMBER 31, DECEMBER 31, SEPTEMBER 30,
                              1993    1994       1994         1995         1996
                             ------  ------  ------------ ------------ -------------
                                                                        (UNAUDITED)
   <S>                       <C>     <C>     <C>          <C>          <C>
   Income taxes at statu-
    tory rate..............   34.00%  35.00%    35.00%       35.00%        35.00%
   Foreign tax credit limi-
    tation (benefit).......   (0.60)   1.97     (0.42)        2.69         (0.84)
   Alternative minimum
    tax....................      --      --        --           --          2.13
   Non-deductible ex-
    penses.................    0.26    0.27      0.11         0.67          0.04
   Other...................   (0.05)     --        --           --            --
                             ------  ------     -----        -----         -----
                              33.61%  37.24%    34.69%       38.36%        36.33%
                             ======  ======     =====        =====         =====
</TABLE>
 
                                     F-14
<PAGE>
 
                          NU SKIN ASIA PACIFIC, INC.
 
              NOTES TO COMBINED FINANCIAL STATEMENTS--(CONTINUED)
 
9. FINANCIAL INSTRUMENTS
 
  The Subsidiaries enter into significant transactions with each other, NSI
and third parties which may not be denominated in the respective entity's
functional currency. The Company reduces its exposure to fluctuations in
foreign exchange rates by creating offsetting positions through the use of
foreign currency exchange contracts. The Company currently does not use such
financial instruments for trading or speculative purposes. The Company
regularly monitors its foreign currency risks and periodically takes measures
to reduce the impact of foreign exchange fluctuations on the Company's
operating results.
 
  At December 31, 1994 and 1995, and September 30, 1996, the Company held
foreign currency forward contracts with amounts totaling $-0-, $1,000,000 and
$13,150,000 (unaudited), respectively, to hedge certain foreign currency
risks. These contracts all have maturities prior to December 31, 1996. At
December 31, 1995 and September 30, 1996 and for the periods then ended, there
were no significant unrealized gains or losses on these contracts.
 
10. COMMITMENTS AND CONTINGENCIES
 
  The Company is subject to governmental regulations pertaining to product
formulation, labeling and packaging, product claims and advertising and to the
Company's direct selling system. The Company is also subject to the
jurisdiction of numerous foreign tax authorities. These tax authorities
regulate and restrict various corporate transactions, including intercompany
transfers. The Company believes that the tax authorities in Japan and South
Korea are particularly active in challenging the tax structures and
intercompany transfers of foreign corporations. Any assertions or
determination that either the Company, NSI or any of NSI's distributors is not
in compliance with existing statutes, laws, rules or regulations could
potentially have a material adverse effect on the Company's operations. In
addition, in any country or jurisdiction, the adoption of new statutes, laws,
rules or regulations or changes in the interpretation of existing statutes,
laws, rules or regulations could have a material adverse effect on the Company
and its operations. Although management believes that the Company is in
compliance, in all material respects, with the statutes, laws, rules and
regulations of every jurisdiction in which it operates, no assurance can be
given that the Company's compliance with applicable statutes, laws, rules and
regulations will not be challenged by foreign authorities or that such
challenges will not have a material adverse effect on the Company's financial
position or results of operations or cash flows.
 
11. SUBSEQUENT EVENTS
 
PLANNED REORGANIZATION
 
  Prior to or concurrently with the initial public offerings, the stockholders
of the Subsidiaries will effectuate a tax-free reorganization whereby the
stockholders will contribute their shares of capital stock to the Company in
exchange for shares of the Company's Class B Common Stock intended to qualify
as a tax free transfer under Section 351 of the Internal Revenue Code of 1986
(the "Reorganization"). The Reorganization will result in each of the
Subsidiaries becoming a wholly-owned subsidiary of the Company. Prior to the
Reorganization, each Subsidiary elected to be treated as an S corporation. As
part of the Reorganization, each Subsidiary will terminate its S corporation
status.
 
  Inasmuch as the separate entities that will be reorganized to constitute the
Company are under common control, the Reorganization will be accounted for in
a manner similar to a pooling of interests. Accordingly, the individual
Subsidiaries' historical balance sheets and related statements of income, of
stockholders' equity and of cashflows are combined and presented as a single
entity after elimination of intercompany transactions. The unaudited pro forma
statements included elsewhere in this registration statement reflect the
Reorganization and related accounting treatment.
 
                                     F-15
<PAGE>
 
                       REPORT OF INDEPENDENT ACCOUNTANTS
 
To the Board of Directors and Stockholders of
Nu Skin Asia Pacific, Inc.
 
  In our opinion, the accompanying balance sheet presents fairly, in all
material respects, the financial position of Nu Skin Asia Pacific, Inc. at
September 6, 1996, in conformity with generally accepted accounting
principles. This financial statement is the responsibility of the Company's
management; our responsibility is to express an opinion on this financial
statement based on our audit. We conducted our audit of this statement in
accordance with generally accepted auditing standards which require that we
plan and perform the audit to obtain reasonable assurance about whether the
balance sheet is free of material misstatement. An audit includes examining,
on a test basis, evidence supporting the amounts and disclosures in the
balance sheet, assessing the accounting principles used and significant
estimates made by management, and evaluating the overall balance sheet
presentation. We believe that our audit provides a reasonable basis for the
opinion expressed above.
 
/s/ Price Waterhouse LLP
 
Price Waterhouse LLP
Salt Lake City, Utah
September 10, 1996
 
                                     F-16
<PAGE>
 
                           NU SKIN ASIA PACIFIC, INC.
 
                                 BALANCE SHEET
 
                            AS OF SEPTEMBER 6, 1996
                      (IN THOUSANDS, EXCEPT SHARE AMOUNTS)
 
<TABLE>
<S>                                                                       <C>
                                 ASSETS
Deferred offering costs.................................................. $1,676
                                                                          ------
    Total assets......................................................... $1,676
                                                                          ======
                  LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities
  Accrued expenses....................................................... $1,676
                                                                          ------
    Total liabilities....................................................  1,676
                                                                          ------
Stockholders' equity
  Preferred Stock--25,000,000 shares authorized, $.001 par value.........     --
  Class A Common Stock--500,000,000 shares authorized, $.001 par value...     --
  Class B Common Stock--100,000,000 shares authorized, $.001 par value...     --
                                                                          ------
    Total stockholders' equity...........................................     --
                                                                          ------
    Total liabilities and stockholders' equity........................... $1,676
                                                                          ======
</TABLE>
 
 
 
 
       The accompanying notes are an integral part of this balance sheet.
 
                                      F-17
<PAGE>
 
                          NU SKIN ASIA PACIFIC, INC.
 
                            NOTES TO BALANCE SHEET
 
                            AS OF SEPTEMBER 6, 1996
 
NOTE 1--DESCRIPTION OF BUSINESS AND SIGNIFICANT ACCOUNTING POLICIES
 
  Nu Skin Asia Pacific, Inc. (the "Company") is a network marketing company
involved in the marketing, distribution and sale of premium quality,
innovative personal care and nutritional products. The Company is the
exclusive distribution vehicle of products produced by Nu Skin International,
Inc. ("NSI") in Japan, Taiwan, Hong Kong, and South Korea, where the Company
currently has operations, and in Thailand, Indonesia, Malaysia, the
Philippines, the People's Republic of China, Singapore and Vietnam, where
operations have not commenced. The Company belongs to a group of affiliated
entities that are under the control of a group of common stockholders (the "Nu
Skin Group"). The Nu Skin Group's affiliates include various entities that
have exclusive Nu Skin marketing rights, distribution rights and trademark
licenses in each of the markets in which the Company operates.
 
  The Company was organized in September 1996 as a holding company in
anticipation of a tax-free reorganization of the distribution and marketing
entities operating in Japan, Taiwan, Hong Kong, and South Korea (collectively
referred to as the "Subsidiaries"). The Reorganization will be undertaken in
anticipation of the initial public offerings (the "Offerings").
 
  The balance sheet should be read in conjunction with the historical Combined
Financial Statements of Nu Skin Asia Pacific, Inc. included elsewhere in this
registration statement.
 
USE OF ESTIMATES
 
  The preparation of the balance sheet in conformity with generally accepted
accounting principles required management to make estimates and assumptions
that affect the reported amounts of certain assets and liabilities and
disclosures of contingent assets and liabilities at the date of the balance
sheet. Actual results could differ from those estimates. Management believes
that the estimates are reasonable.
 
INCOME TAXES
 
  Income taxes are computed using the asset and liability method. Under the
asset and liability method, deferred income tax assets and liabilities are
determined based on the difference between the financial and tax bases of
assets and liabilities and are measured using the currently enacted tax rates
and laws in accordance with Statement of Financial Accounting Standards No.
109, Accounting for Income Taxes.
 
STOCK-BASED COMPENSATION
 
  The Company will adopt Statement of Financial Accounting Standards No. 123
(SFAS 123), Accounting for Stock-Based Compensation. SFAS 123 becomes
effective during 1996. The Company will measure compensation expense for its
stock-based employee compensation plans using the intrinsic value method
prescribed by Accounting Principles Board Opinion No. 25 ("APB 25"),
Accounting for Stock Issued to Employees, and will provide pro forma
disclosures of net income and net income per share as if the fair value-based
method prescribed by SFAS 123 had been applied in measuring compensation
expense.
 
NOTE 2--DEFERRED OFFERING COSTS
 
  The Company has incurred costs totaling $1,676,000, as of September 6, 1996,
in connection with the Offerings. These costs have been reflected as deferred
offering costs in the accompanying balance sheet as of September 6, 1996. If
the Offerings are successful, the costs will be deducted from the proceeds
received from the Offerings. If the Offerings are not successful, the costs
will be charged to expense in the period in which a decision is made to
terminate the Offerings. In such event, the costs would be paid by NSI.
 
 
                                     F-18
<PAGE>
 
                          NU SKIN ASIA PACIFIC, INC.
 
                      NOTES TO BALANCE SHEET--(CONTINUED)
 
                            AS OF SEPTEMBER 6, 1996
NOTE 3--CAPITAL STOCK
 
  The Company's capital stock consists of Preferred Stock, Class A Common
Stock, and Class B Common Stock. The shares of Class A Common Stock and Class
B Common Stock are identical in all respects, except for voting rights and
certain conversion rights and transfer restrictions, as follows: (1) each
share of Class A Common Stock entitles the holder to one vote on matters
submitted to a vote of the Company's stockholders and each share of Class B
Common Stock entitles the holder to ten votes on each such matter; (2) stock
dividends of Class A Common Stock may be paid only to holders of Class A
Common Stock and stock dividends of Class B Common Stock may be paid only to
holders of Class B Common Stock; (3) if a holder of Class B Common Stock
transfers such shares to a person other than a permitted transferee, as
defined in the Company's' Certificate of Incorporation, such shares will be
converted automatically into shares of Class A Common Stock; and (4) Class A
Common Stock has no conversion rights; however, each share of Class B Common
Stock is convertible into one share of Class A Common Stock, in whole or in
part, at any time at the option of the holder.
 
STOCKHOLDER CONTROL
 
  Subsequent to the Offerings, a group of common stockholders (the "Existing
Stockholders") will own all of the outstanding shares of Class B Common Stock,
which will represent approximately 99% of the combined voting rights of all
outstanding Common Stock. Accordingly, the Existing Stockholders, acting as a
group, will control the election of the entire Board of Directors and
decisions with respect to the Company's dividend policy, the Company's access
to capital, mergers or other business combinations involving the Company, the
acquisition or disposition of assets by the Company and any change in control
of the Company.
 
CERTAIN RELATIONSHIPS WITH STOCKHOLDERS
 
  Prior to or concurrent with the Offerings of the Company's shares, all of
the Company's current stockholders will enter into a Stockholders' Agreement
with the Company which will contain certain limitations on the transfer of
shares of Class A Common Stock and Class B Common Stock. Additionally, each
Existing Stockholder who is a party to the Stockholders' Agreement will grant
the other parties (subject to certain exceptions) a right of first offer to
purchase a pro rata (based on ownership percentages) portion of shares to be
offered as well as any shares not purchased by the other parties.
 
DIVIDEND REPATRIATION
 
  The Company will conduct all of its operations through the Subsidiaries.
Accordingly, an important source of the Company's income will be dividends and
other distributions from the Subsidiaries. The Company's ability to obtain
dividends or other distributions is subject to, among other things,
restrictions on dividends under applicable local statutes, laws, rules and
regulations, and foreign currency exchange regulations of the countries in
which the Subsidiaries operate. The Subsidiaries' ability to pay dividends or
make other distributions to the Company is also subject to the Subsidiaries
having sufficient funds from their operations which are legally available for
the payment of such dividends or distributions and which are not required to
fund future operations. Because the Company will be a stockholder of each of
the Subsidiaries, the Company's claims will generally rank junior to all other
creditors. Therefore, in the event of an entity's liquidation, there may not
be assets sufficient for the Company to recoup its investment in such entity.
 
NOTE 4--EQUITY INCENTIVE PLANS (UNAUDITED)
 
  The Company has reserved 4,000,000 of the outstanding shares of the
Company's Class A Common Stock just prior to the Offerings for issuance as
equity incentives to employees and other eligible participants under the
Company's 1996 Stock Incentive Plan. The Company will account for employee
equity incentives in accordance with APB 25.
 
                                     F-19
<PAGE>
 
                          NU SKIN ASIA PACIFIC, INC.
 
                      NOTES TO BALANCE SHEET--(CONTINUED)
 
                            AS OF SEPTEMBER 6, 1996
 
  Prior to the Offerings, certain existing stockholders of the Company (the
"Selling Stockholders") intend to contribute to the Company an aggregate of up
to 1,605,000 of the outstanding shares of the Company's Class A Common Stock
on the date of such contribution. The Company intends to grant to NSI options
to purchase such shares of Common Stock, and NSI intends to assign these
options (the "Distributor Options") to qualifying distributors of NSI in
connection with the Offerings. The Distributor Options will vest subject to
certain conditions related to distributor performance on December 31, 1997.
The Company will record distributor incentive expense for the Distributor
Options, calculated in accordance with SFAS 123.
 
  In addition, prior to the Offerings, the Selling Stockholders will
contribute to NSI and other members of the Nu Skin Group, shares equal to an
aggregate of up to 1,250,000 of the outstanding shares of the Company's Class
A Common Stock on the date of such contribution for issuance to employees of
NSI and employees of other members of the Nu Skin Group as part of an employee
equity incentive plan. Equity incentives granted or awarded under this plan
will vest over the four year period following the grant or award date.
Compensation expense related to equity incentives granted to employees of NSI
and other members of the Nu Skin Group will be recorded by the entity that
benefits from the employee's services.
 
  In addition, in January 1994, NSI agreed to grant one of the Company's
executives an option to purchase 267,500 of the Company's Class A Common
Stock, to become exercisable upon the Reorganization. The exercise price of
this option was set at the estimated fair market value of this equity interest
in January 1994.
 
                                     F-20
<PAGE>
 
                           NU SKIN ASIA PACIFIC, INC.
 
                 UNAUDITED PRO FORMA CONSOLIDATED BALANCE SHEET
                            AS OF SEPTEMBER 30, 1996
                      (IN THOUSANDS, EXCEPT SHARE AMOUNTS)
<TABLE>   
<CAPTION>
                                                                                                        PRO FORMA
                                                      PRO FORMA                        PRO FORMA         FOR THE
                            NU SKIN                  ADJUSTMENTS         PRO FORMA    ADJUSTMENTS     REORGANIZATION
                         ASIA PACIFIC,   COMBINED      FOR THE            FOR THE      FOR  THE          AND THE
                             INC.      SUBSIDIARIES REORGANIZATION     REORGANIZATION  OFFERINGS        OFFERINGS
                         ------------- ------------ --------------     -------------- -----------     --------------
<S>                      <C>           <C>          <C>                <C>            <C>             <C>
         ASSETS
Current assets
  Cash and cash
   equivalents..........    $   --       $ 81,079      $    --            $ 81,079      $70,765 (g)      $151,844
  Accounts receivable...        --          8,151           --               8,151           --             8,151
  Related parties
   receivable...........        --          7,840           --               7,840           --             7,840
  Inventories, net......        --         46,379           --              46,379           --            46,379
  Prepaid expenses and
   other................        --          8,027        2,609 (b)          10,636           --            10,636
                            ------       --------      -------            --------      -------          --------
                                --        151,476        2,609             154,085       70,765           224,850
Property and equipment,
 net....................        --          8,672           --               8,672           --             8,672
Deferred offering
 costs..................     1,676             --           --               1,676       (1,676)(g)            --
Deferred tax assets.....        --             --        3,160 (b)           3,160           --             3,160
Other assets............        --          8,759           --               8,759       25,000 (g)        33,759
                            ------       --------      -------            --------      -------          --------
    Total assets........    $1,676       $168,907      $ 5,769            $176,352      $94,089          $270,441
                            ======       ========      =======            ========      =======          ========
       LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities
  Accounts payable......    $   --       $  5,019      $    --            $  5,019      $    --          $  5,019
  Accrued expenses......     1,676         49,514           --              51,190       (1,676)(g)        49,514
  Related parties
   payable..............        --         36,115           --              36,115           --            36,115
  Notes payable to
   stockholders.........        --             --       81,893 (d)          81,893      (15,000)(g)        66,893
  Note payable to NSI...        --             --           --                  --       10,000 (g)        10,000
                            ------       --------      -------            --------      -------          --------
                             1,676         90,648       81,893             174,217       (6,676)          167,541
                            ------       --------      -------            --------      -------          --------
Note payable to NSI.....        --             --           --                  --       10,000 (g)        10,000
                            ------       --------      -------            --------      -------          --------
Stockholders' equity
 Capital Stock of
  Combined
  Subsidiaries..........        --          4,550       (4,550)(a)              --           --                --
  Preferred Stock--
   25,000,000 shares
   authorized, $.001 par
   value................        --             --           --                  --           --                --
  Class A Common Stock--
   500,000,000 shares
   authorized, $.001 par
   value, 10,350,000
   shares issued and
   outstanding..........        --             --           --                  --           10 (g)            10
  Class B Common Stock--
   100,000,000 shares
   authorized, $.001 par
   value, 73,059,500
   shares issued and
   outstanding..........        --             --           80 (a)              80           (7)(g)            73
  Additional paid-in
   capital..............        --             --           --                  --      126,693(g)(h)     126,693
  Cumulative foreign
   currency translation
   adjustment...........        --         (3,714)          --              (3,714)          --            (3,714)
  Retained earnings.....        --         77,423      (77,423)(a)(d)        5,769           --             5,769
                                                         5,769(b)
  Deferred
   compensation.........        --             --           --                  --      (25,931)(h)       (25,931)
  Note receivable from
   NSI..................        --             --           --                  --      (10,000)(f)       (10,000)
                            ------       --------      -------            --------      -------          --------
                                --         78,259      (76,124)              2,135       90,765            92,900
                            ------       --------      -------            --------      -------          --------
    Total liabilities
     and stockholders'
     equity.............    $1,676       $168,907      $ 5,769(b)         $176,352      $94,089          $270,441
                            ======       ========      =======            ========      =======          ========
</TABLE>    
 
    The accompanying notes are an integral part of these unaudited pro forma
                       consolidated financial statements.
 
                                      F-21
<PAGE>
 
                           NU SKIN ASIA PACIFIC, INC.
 
              UNAUDITED PRO FORMA CONSOLIDATED STATEMENT OF INCOME
 
                      FOR THE YEAR ENDED DECEMBER 31, 1995
                    (IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)
 
<TABLE>
<CAPTION>
                                                                                                    PRO FORMA
                                                       PRO FORMA                     PRO FORMA       FOR THE
                             NU SKIN                  ADJUSTMENTS      PRO FORMA    ADJUSTMENTS   REORGANIZATION
                              ASIA        COMBINED      FOR THE         FOR THE       FOR THE        AND THE
                          PACIFIC, INC. SUBSIDIARIES REORGANIZATION  REORGANIZATION  OFFERINGS      OFFERINGS
                          ------------- ------------ --------------  -------------- -----------   --------------
<S>                       <C>           <C>          <C>             <C>            <C>           <C>
Revenue.................      $ --        $358,609      $    --         $358,609      $    --        $358,609
Cost of sales...........        --          96,615           --           96,615           --          96,615
                              ----        --------      -------         --------      -------        --------
Gross profit............        --         261,994                       261,994                      261,994
                              ----        --------      -------         --------      -------        --------
Operating expenses
 Distributor
  incentives(f).........        --         135,722           --          135,722           --         135,722
 Selling, general and
  administrative........        --          67,475        4,391(c)        71,866        2,452(h)       74,318
                              ----        --------      -------         --------      -------        --------
Total operating
 expenses...............        --         203,197        4,391          207,588        2,452         210,040
                              ----        --------      -------         --------      -------        --------
Operating income........        --          58,797       (4,391)          54,406       (2,452)         51,954
Other income (expense)..        --             511       (2,676)(e)       (2,165)        (133)(i)      (2,298)
                              ----        --------      -------         --------      -------        --------
Income before provision
 for income taxes.......        --          59,308       (7,067)          52,241       (2,585)         49,656
Provision for income
 taxes..................        --          19,097          944(b)        20,041         (992)(j)      19,049
                              ----        --------      -------         --------      -------        --------
Net income..............      $ --        $ 40,211      $(8,011)        $ 32,200      $(1,593)       $ 30,607
                              ====        ========      =======         ========      =======        ========
Net income per share....                                                $    .40                     $    .36
                                                                        ========                     ========
Weighted average common
 shares outstanding.....                                                  80,518                       85,377
                                                                        ========                     ========
</TABLE>
 
 
 
    The accompanying notes are an integral part of these unaudited pro forma
                       consolidated financial statements.
 
                                      F-22
<PAGE>
 
                           NU SKIN ASIA PACIFIC, INC.
 
              UNAUDITED PRO FORMA CONSOLIDATED STATEMENT OF INCOME
 
                  FOR THE NINE MONTHS ENDED SEPTEMBER 30, 1996
                    (IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)
<TABLE>
<CAPTION>
                                                                                                    PRO FORMA
                                                       PRO FORMA                     PRO FORMA       FOR THE
                             NU SKIN                  ADJUSTMENTS      PRO FORMA    ADJUSTMENTS   REORGANIZATION
                          ASIA PACIFIC,   COMBINED      FOR THE         FOR THE       FOR THE        AND THE
                              INC.      SUBSIDIARIES REORGANIZATION  REORGANIZATION  OFFERINGS      OFFERINGS
                          ------------- ------------ --------------  -------------- -----------   --------------
<S>                       <C>           <C>          <C>             <C>            <C>           <C>
Revenue.................      $ --        $471,312      $    --         $471,312      $   --         $471,312
Cost of sales...........        --         133,592           --          133,592          --          133,592
                              ----        --------      -------         --------      ------         --------
Gross profit............        --         337,720           --          337,720          --          337,720
                              ----        --------      -------         --------      ------         --------
Operating expenses
 Distributor
  incentives (f)........        --         175,149           --          175,149          --          175,149
 Selling, general and
  administrative........        --          69,970        3,293(c)        73,263       1,839(h)        75,102
                              ----        --------      -------         --------      ------         --------
Total operating
 expenses...............        --         245,119        3,293          248,412       1,839          250,251
                              ----        --------      -------         --------      ------         --------
Operating income........        --          92,601       (3,293)          89,308      (1,839)          87,469
Other income (expense)..        --           1,530           --            1,530         467(i)         1,997
                              ----        --------      -------         --------      ------         --------
Income before provision
 for income taxes.......        --          94,131       (3,293)          90,838      (1,372)          89,466
Provision for income
 taxes..................        --          33,810         (810)(b)       33,000        (498)(j)       32,502
                              ----        --------      -------         --------      ------         --------
Net income..............      $ --        $ 60,321      $(2,483)        $ 57,838      $ (874)        $ 56,964
                              ====        ========      =======         ========      ======         ========
Net income per share....                                                $    .72                     $    .67
                                                                        ========                     ========
Weighted average common
 shares outstanding.....                                                  80,518                       85,377
                                                                        ========                     ========
</TABLE>
 
 
    The accompanying notes are an integral part of these unaudited pro forma
                       consolidated financial statements.
 
                                      F-23
<PAGE>
 
                          NU SKIN ASIA PACIFIC, INC.
 
                         NOTES TO UNAUDITED PRO FORMA
              CONSOLIDATED BALANCE SHEET AND STATEMENTS OF INCOME
 
NOTE 1--BASIS OF PRESENTATION
 
  Prior to or concurrently with the initial public offerings (the
"Offerings"), the stockholders of Nu Skin Japan Company, Limited, Nu Skin
Taiwan, Inc., Nu Skin Hong Kong, Inc. and Nu Skin Korea, Inc. (the
"Subsidiaries") will contribute their shares of capital stock to the capital
of Nu Skin Asia Pacific, Inc. (the "Company") in a reorganization which is a
transaction intended to qualify under Section 351 of the Internal Revenue Code
of 1986 as a tax free transfer in exchange for shares of the Company's Class B
Common Stock (the "Reorganization"). The Reorganization will result in each of
the Subsidiaries becoming a wholly-owned subsidiary of the Company. Prior to
the Reorganization, each of the Subsidiaries elected to be taxed as an S
corporation whereby the income tax effects of the Company's activities accrued
directly to the stockholders.
 
  Inasmuch as the Subsidiaries that will be reorganized are under common
control, the Reorganization will be accounted for in a manner similar to a
pooling of interests. Accordingly, the historical balance sheets and related
statements of income, of stockholders' equity and of cash flows are combined
and presented as a single entity after elimination of intercompany
transactions.
 
  The unaudited pro forma financial data reflect the Reorganization and the
Offerings as if all conditions to these transactions had been completed as of
September 30, 1996 for pro forma combined balance sheet data purposes and as
of January 1, 1995 for pro forma combined statement of income data purposes.
These data do not necessarily reflect the results of operations or financial
position of the Company that would have resulted had such transactions
actually been consummated as of such dates. Also, these data are not
necessarily indicative of the future results of operations of future financial
position of the Company.
 
NOTE 2--PRO FORMA ADJUSTMENTS
 
  The pro forma adjustments reflect the following:
 
  REORGANIZATION
     
    a) Reflects the contribution by the existing stockholders of their
  interest in the Subsidiaries in exchange for all shares of the Class B
  Common Stock. As a result, the Company will become the parent company and
  the Subsidiaries will become wholly-owned subsidiaries of the Company. No
  shares of Class A Common Stock will be issued in connection with the
  Reorganization.     
 
    b) Reflects the recognition of a deferred tax asset of 5.8 million
  relating to adjustments for U.S. Federal and state income taxes as if the
  Company had been taxed as a C Corporation rather than an S Corporation
  since inception.
 
    c) Reflects incremental costs of $4.4 million per year related to
  operating a public company. These costs include additional infrastructure,
  operating and accounting systems, and business processes as well as the
  additional outside services inherent in supporting a public entity.
 
    d) Reflects the distribution of $81.9 million of notes (the "S
  Distribution Notes") to the existing stockholders of the Company in respect
  of the earned and undistributed taxable S corporation earnings at September
  30, 1996 that would have been distributed had the Subsidiaries' S
  corporation status been terminated on September 30, 1996.
 
  The adjustments reflect the distribution and the related issuance of
  promissory notes. The Company estimates that, at the Offerings, it will
  reserve between $60.0 million and $70.0 million of cash on hand for
  repayment of the S Distribution Notes. The balance of the S Distribution
  Notes will be repaid from cash generated by operations.
 
 
                                     F-24
<PAGE>
 
                          NU SKIN ASIA PACIFIC, INC.
 
                         NOTES TO UNAUDITED PRO FORMA
       CONSOLIDATED BALANCE SHEET AND STATEMENTS OF INCOME--(CONTINUED)
    e) Reflects the increase in interest expense for the promissory notes
  issued in connection with the distribution to the stockholders of the
  undistributed S corporation earnings, net of a $15.0 million payment of
  such notes from the proceeds of the Offerings. The promissory notes will
  bear interest at 8% per annum and are due and payable within six months
  from the date of issuance.
 
  OFFERING
 
    f) Reflects an estimated $10.0 million note receivable in connection with
  the sale of an option to purchase 481,500 shares of Class A Common Stock to
  NSI. The pro forma statements of income do not reflect the estimated
  compensation expense of $21.1 million in connection with the one-time grant
  of stock options at 25% of the initial public offering price to independent
  distributors (non-employees) of the Company immediately prior to the
  Offerings. These options will include conditions related to the achievement
  of performance goals and will vest on December 31, 1997. The Company will
  record distributor stock incentive expense for these non-employee stock
  options.
     
    g) Reflects the net proceeds to the Company from the Offerings of
  $90,765,000 less a $15.0 million payment of short term notes to the
  stockholders, the $25.0 million purchase from NSI of the exclusive rights
  to distribute products in Thailand, Indonesia, Malaysia, the Philippines,
  the People's Republic of China, Singapore and Vietnam, which purchase
  consists of $20.0 million in notes payable to NSI and a $5.0 million
  payment to NSI, and the related adjustments to stockholders' equity. Also,
  reflects the conversion of 7,190,500 shares of Class B Common Stock into
  Class A Common Stock and the sale by the Company of 4,750,000 shares of
  Class A Common Stock. 1,605,000 of the converted shares will be held by the
  Company and reserved for issuance upon exercise of the distributor options.
  Also reflects 14,500 shares of Class A Common Stock that will be issued
  immediately following the Reorganization and prior to the Offerings upon
  exercise of options by an executive officer of the Company and which shares
  will be sold in the Offerings.     
 
    h) The pro forma statements of income reflect the amortization for the
  distribution rights acquired from NSI. Amortization will be recorded on a
  straight-line basis over the estimated useful life of twenty years. Also
  reflects estimated annual compensation expense of $1.2 million related to
  the employee stock bonus awards granted to employees of the Company, NSI
  and its affiliates. The pro forma balance sheet reflects estimated deferred
  compensation and additional paid-in capital of $25.9 million, $4.8 million
  of which represents the estimated compensation expense related to the
  employee stock bonus awards granted to employees of the Company, NSI and
  its affiliates which will be amortized over a period of four years, and
  $21.1 million in connection with the one-time grant of stock options at 25%
  of the initial public offering price to independent distributors of the
  Company immediately prior to the Offerings which will be amortized over a
  period of approximately one year.
 
    i) Reflects interest expense for the $20.0 million in notes payable to
  NSI issued in connection with the purchase of exclusive distribution rights
  in certain Asian countries. The notes will bear interest at 8% per annum
  and are due and payable within 14 months from the date of issuance. Also
  reflects interest income for the estimated $10.0 million note receivable
  from NSI issued in connection with the sale of an option to purchase
  481,500 shares of Class A Common Stock. The note will bear interest at 8%
  per annum and is due and payable ten years from the date of issuance.
 
    j) Reflects tax effect of pro forma adjustments on earnings.
 
NOTE 3--DEFERRED OFFERING COSTS
 
  The Company has incurred costs totaling $1,676,000 as of September 6, 1996
in connection with the Offerings of the Class A Common Stock. These costs have
been reflected as deferred offering costs in the
 
                                     F-25
<PAGE>
 
                          NU SKIN ASIA PACIFIC, INC.
 
                         NOTES TO UNAUDITED PRO FORMA
       CONSOLIDATED BALANCE SHEET AND STATEMENTS OF INCOME--(CONTINUED)
accompanying pro forma balance sheet as of September 30, 1996. If the
Offerings are successful, the costs will be deducted from the proceeds
received from the Offerings. If the Offerings are not successful, the costs
will be charged to expense in the period in which a decision is made to
terminate the Offerings. In such event, the costs would be paid by NSI.
 
NOTE 4--PRO FORMA NET INCOME PER SHARE
   
  For the Reorganization, pro forma per share data is computed based on
80,250,000 (includes 1,605,000 shares and 1,250,000 shares of Common Stock
reserved for distributor options and employee stock bonus awards,
respectively) shares of Common Stock outstanding and Common Stock equivalents
after giving effect to the Reorganization and an option granted to an
executive officer of the Company to purchase 267,500 shares of Common Stock
(14,500 of which will be issued upon partial exercise of such options
following the Reorganization and prior to the Offerings and sold in connection
with the Offerings). For the Offerings, shares of Common Stock outstanding and
Common Stock equivalents are increased by the sale of 4,750,000 shares of
Common Stock assuming an offering price of $21 per share and by the award of
109,000 shares of Common Stock to employees of the Company. Supplemental
income per share, calculated as if $25.0 million of the proceeds from the
Offerings were used to pay down a note payable, had a dilutive effect of less
than 2%, and therefore, is not presented.     
 
                                     F-26
<PAGE>
 
  The following are descriptions of the pictures located on the inside back
gatefold pages opposite this page (counter-clockwise from the top left on the
first inside back gatefold page):
 
    1. a woman using a Nail Care Kit;
 
    2. individuals representing some of the Company's targeted demographic
  markets;
 
    3. individuals representing some of the Company's targeted demographic
  markets;
 
    4. Christie Brinkley, a Nu Skin spokesperson;
 
    5. a distributor demonstrating products to a customer;
 
    6. a woman using Nu Colour cosmetics; and
 
    7. a distributor pursuing the Company's business opportunity and
  consuming an Appeal nutritional beverage.
 
                                       1
<PAGE>
 
 
 
   [COMPANY LOGO WITH THE WORDS "BEAUTY, HEALTH & OPPORTUNITY" AND "BEAUTY,"
                          "HEALTH" AND "OPPORTUNITY."]
 
 
<PAGE>
 
 
 
              [PICTURE OF A WOMAN USING A NU SKIN NAIL CARE KIT.]
 
                   [PICTURE OF A COUPLE WALKING IN A FIELD.]
 
             [PICTURE OF A MAN AND WOMAN BRUSHING A CHILD'S HAIR.]
 
   [PICTURE OF CHRISTIE BRINKLEY, A SPOKESPERSON FOR NU SKIN PRODUCTS, WITH A
                                    HORSE.]
 
 
<PAGE>
 
 
 
   [PICTURE OF A NU SKIN DISTRIBUTOR ON THE TELEPHONE AND CONSUMING A NU SKIN
                               BEVERAGE PRODUCT.]
 
       [PICTURE OF A MAN AND A WOMAN WHO IS APPLYING NU SKIN COSMETICS.]
 
    [PICTURE OF A NU SKIN DISTRIBUTOR DEMONSTRATING PRODUCTS TO A CUSTOMER.]
 
   [PICTURE OF CHRISTIE BRINKLEY, A SPOKESPERSON FOR NU SKIN PRODUCTS, WITH A
                                     HORSE,
                         CONTINUED FROM PREVIOUS PAGE.]
 
 
<PAGE>
 
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
 
 NO DEALER, SALESPERSON OR OTHER INDIVIDUAL HAS BEEN AUTHORIZED TO GIVE ANY
INFORMATION OR TO MAKE ANY REPRESENTATIONS NOT CONTAINED IN THE PROSPECTUS. IF
GIVEN OR MADE, SUCH INFORMATION OR REPRESENTATIONS MUST NOT BE RELIED UPON AS
HAVING BEEN AUTHORIZED BY THE COMPANY, THE SELLING STOCKHOLDERS OR THE
UNDERWRITERS. THIS PROSPECTUS DOES NOT CONSTITUTE AN OFFER TO SELL, OR A
SOLICITATION OF AN OFFER TO BUY, THE CLASS A COMMON STOCK IN ANY JURISDICTION
WHERE, OR TO ANY PERSON TO WHOM, IT IS UNLAWFUL TO MAKE SUCH OFFER OR
SOLICITATION. NEITHER THE DELIVERY OF THIS PROSPECTUS NOR ANY SALE MADE
HEREUNDER SHALL, UNDER ANY CIRCUMSTANCES, CREATE AN IMPLICATION THAT THERE HAS
NOT BEEN ANY CHANGE IN THE FACTS SET FORTH IN THIS PROSPECTUS OR IN THE AFFAIRS
OF THE COMPANY SINCE THE DATE HEREOF.
 
                                 ------------
 
                               TABLE OF CONTENTS
<TABLE>
<CAPTION>
                                                                          PAGE
                                                                          ----
<S>                                                                       <C>
Prospectus Summary.......................................................   3
Risk Factors.............................................................  10
The Reorganization and S Corporation Distribution........................  23
Use of Proceeds..........................................................  25
Dividend Policy..........................................................  25
Capitalization...........................................................  26
Dilution.................................................................  27
Selected Combined Financial and Other Information........................  28
Management's Discussion and Analysis of Financial Condition and Results
 of Operations...........................................................  30
Business.................................................................  39
Management...............................................................  64
Certain Relationships and Related Transactions...........................  71
Principal and Selling Stockholders.......................................  73
Shares Eligible for Future Sale..........................................  76
Description of Capital Stock.............................................  79
Certain United States Tax Consequences to Non-United States Holders......  83
Underwriting.............................................................  85
Legal Matters............................................................  89
Experts..................................................................  89
Additional Information...................................................  89
Index to Financial Statements............................................ F-1
</TABLE>
 
 UNTIL    , 1996 (25 DAYS AFTER THE DATE OF THIS PROSPECTUS), ALL DEALERS
EFFECTING TRANSACTIONS IN THE CLASS A COMMON STOCK, WHETHER OR NOT
PARTICIPATING IN THIS DISTRIBUTION, MAY BE REQUIRED TO DELIVER A PROSPECTUS.
THIS IS IN ADDITION TO THE OBLIGATION OF DEALERS TO DELIVER A PROSPECTUS WHEN
ACTING AS UNDERWRITERS AND WITH RESPECT TO THEIR UNSOLD ALLOTMENTS OR
SUBSCRIPTIONS.
 
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
                                
                             9,100,000 SHARES     
                                     [LOGO]
                              CLASS A COMMON STOCK
 
                               ----------------
                                   PROSPECTUS
                               ----------------
 
                              MERRILL LYNCH & CO.
 
                              MORGAN STANLEY & CO.
                                 INCORPORATED
 
                           DEAN WITTER REYNOLDS INC.
 
                     NOMURA SECURITIES  INTERNATIONAL, INC.
 
                                      , 1996
 
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
<PAGE>
 
++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
+INFORMATION CONTAINED HEREIN IS SUBJECT TO COMPLETION OR AMENDMENT. A         +
+REGISTRATION STATEMENT RELATING TO THESE SECURITIES HAS BEEN FILED WITH THE   +
+SECURITIES AND EXCHANGE COMMISSION. THESE SECURITIES MAY NOT BE SOLD NOR MAY  +
+OFFERS TO BUY BE ACCEPTED PRIOR TO THE TIME THE REGISTRATION STATEMENT        +
+BECOMES EFFECTIVE. THIS PROSPECTUS SHALL NOT CONSTITUTE AN OFFER TO SELL OR   +
+THE SOLICITATION OF AN OFFER TO BUY NOR SHALL THERE BE ANY SALE OF THESE      +
+SECURITIES IN ANY STATE IN WHICH SUCH OFFER, SOLICITATION OR SALE WOULD BE    +
+UNLAWFUL PRIOR TO REGISTRATION OR QUALIFICATION UNDER THE SECURITIES LAWS OF  +
+ANY SUCH STATE.                                                               +
++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
 
                             SUBJECT TO COMPLETION [ALTERNATE PAGE FOR RULE 415]
                 
              PRELIMINARY PROSPECTUS DATED NOVEMBER 19, 1996     
 
PROSPECTUS
 
          OPTIONS TO PURCHASE 1,605,000 SHARES OF CLASS A COMMON STOCK
 
                    2,964,000 SHARES OF CLASS A COMMON STOCK
                                     [Logo]
 
                                --------------
 
  This Prospectus relates to the offering by Nu Skin International, Inc.
("NSI"), an affiliate of Nu Skin Asia Pacific, Inc. (the "Company"), of options
(the "Distributor Options") to purchase 1,605,000 shares of Class A Common
Stock, the offering by the Company of 1,605,000 shares of Class A Common Stock
to be issued upon the exercise of the Distributor Options, the offering by the
Company to its employees of 109,000 shares of Class A Common Stock in
connection with the awarding of employee stock bonus awards, and the offering
by NSI and its affiliates (other than the Company) (the "Rule 415 Selling
Stockholders") of 1,250,000 shares of Class A Common Stock to their employees
as employee stock bonus awards. The offering of the Distributor Options, the
underlying shares of Class A Common Stock underlying the Distributor Options
and the employee stock bonus awards are collectively referred to as the "Rule
415 Offerings." See "Rule 415 Selling Stockholders" and "Plan of Distribution".
The Company will not receive any of the proceeds from the distribution of
shares by the Rule 415 Selling Stockholders in connection with the employee
stock bonus awards. The Company will receive the proceeds from the issuance of
shares in connection with the exercise of the Distributor Options.
   
  Each share of Class A Common Stock entitles its holder to one vote, and each
share of Class B Common Stock (the "Class B Common Stock", together with the
Class A Common Stock, the "Common Stock") of the Company entitles its holder to
ten votes. All of the shares of Class B Common Stock are held by the existing
stockholders (the "Existing Stockholders") of the Company prior to the
consummation of the Reorganization. Each share of Class B Common Stock is
convertible into one share of Class A Common Stock at the option of the holder
of Class B Common Stock and in certain other instances. See "Description of
Capital Stock--Common Stock--Conversion."     
   
  In addition to the shares underlying the Distributor Options and the employee
stock bonus awards, the Company has registered 9,100,000 shares of Class A
Common Stock, including 4,750,000 shares being offered by the Company and
4,350,000 shares being offered by certain selling stockholders (the "Selling
Stockholders"), for issuance and sale in connection with underwritten offerings
(the "Offerings") of such shares of Class A Common Stock and 1,058,342 shares
and 306,658 shares of Class A Common Stock which the U.S. Underwriters and the
International Managers, respectively, have the option to purchase from the
Selling Stockholders to cover over-allotments, if any. After consummation of
the Offerings, the Existing Stockholders will beneficially own shares of Common
Stock having approximately 98.6% of the combined voting power of the
outstanding shares of Common Stock.     
 
  Prior to the Offerings, there has been no public market for the Class A
Common Stock.
 
  The Class A Common Stock has been approved for listing on the New York Stock
Exchange under the symbol "NUS," subject to official notice of issuance.
 
  SEE "RISK FACTORS," BEGINNING ON PAGE 10, FOR A DISCUSSION OF CERTAIN FACTORS
WHICH SHOULD BE CONSIDERED BY PROSPECTIVE PURCHASERS OF THE SECURITIES OFFERED
HEREBY.
 
                                --------------
 
THESE SECURITIES  HAVE NOT BEEN APPROVED  OR DISAPPROVED BY THE  SECURITIES AND
 EXCHANGE  COMMISSION  OR  ANY  STATE   SECURITIES  COMMISSION,  NOR  HAS  THE
  SECURITIES  AND EXCHANGE  COMMISSION  OR  ANY  STATE  SECURITIES COMMISSION
  PASSED   UPON   THE  ACCURACY   OR  ADEQUACY   OF  THIS   PROSPECTUS.   ANY
   REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.
 
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
<TABLE>
<CAPTION>
                       PRICE TO UNDERWRITING  PROCEEDS TO      PROCEEDS TO
                        PUBLIC  DISCOUNT(1)  COMPANY(2)(3) SELLING STOCKHOLDERS
- -------------------------------------------------------------------------------
<S>                    <C>      <C>          <C>           <C>
Per Option(4).........   --         --          --                   --
- -------------------------------------------------------------------------------
Per Share(4)..........    $         --           $          $
- -------------------------------------------------------------------------------
Total.................   $          --          $          $
</TABLE>
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
(1) The Rule 415 Offerings are being made by the Rule 415 Selling Stockholders
    and by the Company from time to time pursuant to Rule 415 under the
    Securities Act of 1933 and are not being made in connection with an
    underwritten distribution. Therefore, no underwriting commissions or
    discounts will be paid in connection with the Rule 415 Offerings. See "Rule
    415 Selling Stockholders" and "Plan of Distribution."
   
(2) Before deducting expenses payable by the Company, which, together with the
    expenses of the Offerings, are estimated to be $3,000,000.     
(3) Includes proceeds from the exercise of the Distributor Options to purchase
    shares of Class A Common Stock. See "Rule 415 Selling Stockholders" and
    "Plan of Distribution."
(4) No consideration is being paid upon the issuance and grant of the
    Distributor Options and the awarding of employee stock bonus awards by the
    Rule 415 Selling Stockholders. See "Rule 415 Selling Stockholders" and
    "Plan of Distribution."
 
                                --------------
 
                   The date of this Prospectus is    , 1996.
<PAGE>
 
 
                                                   [ALTERNATE PAGE FOR RULE 415]
 
                             THE RULE 415 OFFERINGS
 
  DISTRIBUTOR OPTIONS.  Prior to the date of this Prospectus, the Existing
Stockholders will contribute to the Company 1,605,000 shares of the Company's
Class A Common Stock for use in implementing a distributor equity incentive
program. Also prior to the date of this Prospectus, the Company will grant to
NSI 1,605,000 options to purchase such shares (the "Distributor Options"). Each
Distributor Option entitles the holder to purchase one share of Class A Common
Stock.
   
  NSI intends to initially allocate the Distributor Options to executive
distributors who have achieved gold or higher executive distributor levels
under the Global Compensation Plan on the date of this Prospectus in each
country where NSI conducts business and where local laws permit the issuance of
options hereunder and in a manner similar to that described below. From
December 1, 1996 until August 31, 1997 (the "Qualification Period"), existing
and new distributors will have the opportunity to qualify for a reallocation of
the Distributor Options from NSI by achieving gold or higher executive
distributor levels under the Global Compensation Plan as of August 31, 1997 and
by submitting a representation letter to NSI as provided in the NSI 1996
Distributor Stock Option Plan (the "Plan") (such qualifying distributors are
hereinafter referred to as "Eligible Distributors"). NSI will notify Eligible
Distributors of the results of the reallocation of the Distributor Options by
October 31, 1997. At the end of the Qualification Period, each Eligible
Distributor will receive Distributor Options based upon a reallocation of the
Distributor Options determined by multiplying the total number of Distributor
Options by the quotient obtained by dividing (x) the Eligible Distributor's
weighted total compensation (determined in the manner set forth below) under
the Global Compensation Plan during the Qualification Period (the "Weighted
Individual Compensation") by (y) the sum of the Weighted Individual
Compensation earned by all Eligible Distributors under the Global Compensation
Plan during the Qualification Period (the "Weighted Total Compensation"). For
purposes of calculating such quotient, the following weighting factors will be
applied to an Eligible Distributor's compensation to calculate "Weighted
Individual Compensation" according to executive distributor levels:     
 
<TABLE>
<CAPTION>
                                                                   EXECUTIVE
                                                                  DISTRIBUTOR
                                                                     LEVEL
     EXECUTIVE DISTRIBUTOR LEVEL                                WEIGHTING FACTOR
     ---------------------------                                ----------------
     <S>                                                        <C>
     Hawaiian Blue Diamond.....................................       100%
     Blue Diamond..............................................        94%
     Diamond...................................................        86%
     Emerald...................................................        82%
     Ruby......................................................        78%
     Lapis.....................................................        74%
     Gold......................................................        72%
</TABLE>
 
      In addition, for each 1% increase in average monthly
    commissions earned during the Qualification Period that is
    greater than actual commission earnings during September 1996
    for a gold or higher executive distributor as of September
    1996, or for a distributor qualifying as a gold or higher
    executive distributor after September 1996, actual
    commissions earned during such distributor's first month as a
    gold or higher executive distributor (the "Base Month"), the
    Executive Distributor Level Weighting Factors will increase
    by one third ( 1/3) of 1% up to a maximum increase of 100%
    (such increase is referred to as the "Growth Weighting
    Factor").
 
  For purposes of illustration, for the nine-month period ended on August 31,
1996 (the "Illustrative Qualification Period"), the Weighted Total Compensation
will be assumed to have been $200,000,000. An Emerald level distributor who
earned total commissions of $40,000 (or average monthly commissions of $4,444)
during the Illustrative Qualification Period and who had previously earned
commissions of $1,000 during the Base Month would apply a weighting factor of
182% to such commissions (computed using the 82% Executive Distributor Level
Weighting Factor for an Emerald level distributor plus a 100% Growth Weighting
Factor based on the 344% increase in average commissions during the
Illustrative Qualification Period over commissions earned during the Base
Month), resulting in Weighted Individual Compensation of $72,800. Such
distributor's allotment of the Distributor Options would be equal to the
quotient of his or her Weighted Individual Compensation ($72,800) divided by
the Weighted Total Compensation ($200,000,000), multiplied by the total number
of Distributor Options (1,605,000). Such distributor would therefore be
allocated 584 of the Distributor Options.
 
                                       5
<PAGE>
 
                                                   [ALTERNATE PAGE FOR RULE 415]
 
  The foregoing example is presented for illustrative purposes only. There can
be no assurance that the number of Eligible Distributors will remain constant
during the Qualification Period. Given the fixed number of Distributor Options
available, the number of Distributor Options allocable to an Eligible
Distributor will decrease as the total number of Eligible Distributors
increases and conversely will increase as the total number of Eligible
Distributors decreases. NSI has historically experienced periods of significant
fluctuations in its total number of executive distributors and may experience
such fluctuations in the future. An increase in the total number of Eligible
Distributors during the Qualification Period could result in a material
reduction in the number of Distributor Options allocable to an individual
Eligible Distributor. The number of Distributor Options allocable to an
Eligible Distributor will also decrease as the number of Eligible Distributors
at higher executive distributor levels increases as a proportion of all
Eligible Distributors and conversely will increase as the number of Eligible
Distributors at higher executive distributor levels decreases as a proportion
of all Eligible Distributors. There can be no assurance that the proportion of
Eligible Distributors at each executive distributor level will remain constant
during the Qualification Period. In addition, the number of Distributor Options
allocable to an Eligible Distributor will decrease as such Eligible
Distributor's compensation decreases as a proportion of total compensation paid
to all Eligible Distributors and conversely will increase as such Eligible
Distributor's compensation increases as a proportion of total compensation paid
to all Eligible Distributors. There can be no assurance that an Eligible
Distributor's compensation will remain constant as a percentage of total
Eligible Distributor compensation during the Qualification Period. Further,
there can be no assurance that an Eligible Distributor will be able to earn
particular compensation amounts during the Qualification Period.
   
  The availability of the Distributor Options in each country in which NSI
distributors reside is entirely dependent upon and subject to NSI's ability to
secure any necessary regulatory approvals, qualifications or exemptions in each
such country. It is anticipated that necessary regulatory approvals or
qualifications will not be secured in certain countries until sometime after
December 1, 1996, the commencement of the Qualification Period, and that in
certain countries the exercisability of the Distributor Options may be
suspended after the commencement of the Qualification Period until further
regulatory approvals are secured. For example, South Korean officials have
indicated a preliminary willingness to allow NSI to implement the Plan, but
have reserved the right to rule on the details of the Plan, including the
exercise of the Distributor Options by South Korean residents, until a later
date. In addition, it is possible that NSI may not be able to secure the
necessary regulatory approvals or qualifications in certain countries. In
certain countries, such as France and Spain, only existing executive
distributors will be allowed to participate in the Plan. In the event the Plan
is either not implemented until after commencement of the Qualification Period
or is suspended after commencement of such period in a given country (a
"Deferred Qualification Country"), the formulas referenced above will be
modified as follows. For purposes of calculating Weighted Individual
Compensation and Weighted Total Compensation, a distributor resident in a
Deferred Qualification Country shall be deemed to have earned during each month
during the Qualification Period for which the Plan was not implemented or was
suspended, commissions equal to the average monthly commissions actually earned
by such distributor during the portion of the Qualification Period during which
the Plan was implemented in such Deferred Qualification Country.     
   
  For Distributor Options to vest, an Eligible Distributor will generally be
required to maintain, during the period from September 1, 1997 through December
31, 1997 (the "Vesting Period"), the executive distributor level he or she
achieved by the end of the Qualification Period (the "Qualifying Executive
Level"). If an Eligible Distributor fails to maintain the Qualifying Executive
Level for any month during the Vesting Period, the number of Distributor
Options vested in such Eligible Distributor will be recalculated at the end of
the Vesting Period to be that number of Distributor Options such Eligible
Distributor would have been allocated had he or she achieved the lowest
executive distributor level held by him or her during the Vesting Period as of
August 31, 1997 (the "Recalculated Distributor Options"). For example, if an
Eligible Distributor ends the Qualification Period as a Diamond executive
distributor with an Executive Distributor Level Weighting Factor of 86% and a
Growth     
 
                                       6
<PAGE>
 
Weighting Factor of 15%, resulting in a combined weighting factor of 101%, but
during the Vesting Period the lowest level to which the distributor falls is
Ruby level, which carries an Executive Distributor Level Weighting Factor of
78% (the Growth Weighting Factor would remain unchanged) the combined weighting
factor would
 
                                      6--1
<PAGE>
 
                                                 
                                              [ALTERNATE PAGE FOR RULE 415]     
 
be reduced to 93%. Therefore, the difference between the number of Distributor
Options allocated to an Eligible Distributor at the end of the Qualification
Period and the Recalculated Distributor Options, if the amount of Recalculated
Distributor Options is lower, will be forfeited by such Eligible Distributor.
If an Eligible Distributor ceases to be an executive distributor at any time
during the Vesting Period, all Distributor Options held by such Eligible
Distributor will be immediately forfeited. Forfeited options will not vest but
will revert to NSI.
   
  Distributor Options vested in an Eligible Distributor will become exercisable
upon receipt of written notice from NSI of the number of Distributor Options
vested in such Eligible Distributor which is currently estimated to be by
January 31, 1998, and will remain exercisable for a four-year period following
December 31, 1997 provided the Eligible Distributor remains an executive
distributor until the date of exercise. No Distributor Options will be
exercisable after December 31, 2001. By exercising any portion of the
Distributor Options, each Eligible Distributor who is granted more than 3,000
Distributor Options will agree not to resell in any given six-month period more
than 33% of the shares of Class A Common Stock issuable upon exercise of the
Distributor Options originally granted to such Eligible Distributor. Upon
vesting, Distributor Options will be exercisable at 25% of the initial price
per share to the public in the Offerings (the "Exercise Price").     
 
  By receiving an allocation of Distributor Options at the end of the
Qualification Period, each Eligible Distributor confirms his or her agreement
to continue to resell or personally consume at least 80% of all products
purchased by such distributor per month. In addition, product returns during
the Qualification or Vesting Periods will reduce commission levels and may
affect distributor level, consequently impacting the number of Distributor
Options received by an individual distributor. In the event of product returns
occurring after the Qualification or Vesting Periods which would have affected
distributor levels or qualification for or vesting of Distributor Options had
such product returns been made during the Qualification or Vesting Periods, NSI
reserves the right to use any mechanism available to it under the NSI
distributor policies and procedures, as may be amended from time to time, to
recoup the value of the Distributor Options received by an individual
distributor on the Vesting Date in excess of the value of Distributor Options
which would have vested had such returns been made prior to the Vesting Date.
 
  The Distributor Option program is not intended to be an executive
distributor's primary source of income. Even though the exact number of
Distributor Options initially allocated to an individual distributor may
fluctuate materially during the Qualification Period due to increases and
decreases in overall executive distributor activity, an executive distributor's
primary income source, i.e., product sales and commissions, will continue to be
based on the efforts of the executive distributor and leadership of his or her
downline organization.
 
  EMPLOYEE STOCK BONUS AWARDS. Prior to the date of this Prospectus, the
Existing Stockholders will also contribute an aggregate of 1,250,000 shares of
the Company's Class A Common Stock (the "Employee Shares") to NSI and its
affiliates (other than the Company) for use in connection with the employee
stock bonus awards to be made by NSI and its affiliates (other than the
Company) to their respective employees in connection with the 415 Offerings.
The shares of Class A Common Stock underlying each such employee stock bonus
award will be issued to the employee recipient at a rate of 25% per year
commencing one year following the date of the award, provided the employee
recipient is still employed by NSI or one of its affiliates (other than the
Company). The Company also intends to issue 109,000 shares of Class A Common
Stock to its employees in connection with employee stock bonus awards to be
made to the Company's employees on the same terms as described above pursuant
to the Nu Skin Asia Pacific, Inc. 1996 Stock Incentive Plan.
   
  REGULATORY AND TAX ISSUES. The availability of Distributor Options and
employee stock bonus awards in each country in which NSI distributors and/or
employees reside is entirely dependent upon and subject to NSI's ability to
secure any necessary regulatory approvals or qualifications in each such
country. There can be no assurance that such qualifications will be secured or,
once secured, will not be suspended. The receipt of Distributor Options and
employee stock bonus awards will also subject the recipient to potentially
material income tax and capital gains tax implications. See "Rule 415 Selling
Stockholders--Certain U.S. Tax Consequences to Recipients of Distributor
Options and Employee Stock Bonus Awards" and "--Non-U.S. Regulatory and Tax
Consequences."     
 
 
                                       7
<PAGE>
 
                                                   [ALTERNATE PAGE FOR RULE 415]
 
  The Distributor Options, the shares of Class A Common Stock underlying the
Distributor Options and the employee stock bonus awards are included in this
Prospectus pursuant to Rule 415 under the Securities Act of 1933, as amended
(the "1933 Act"). The distribution of the Distributor Options will occur for
purposes of Rule 415 upon the assignment of the Distributor Options by NSI to
the distributors. The shares of Class A Common Stock will be issued by the
Company upon the exercise of the Distributor Options. The Company will not
receive any of the proceeds from the distribution of shares in connection with
the employee stock bonus awards. The Company will receive the proceeds from the
issuance of shares in connection with the exercise of the Distributor Options.
See "Rule 415 Selling Stockholders."
 
<TABLE>   
<S>                                <C>
Distributor Options offered by
 NSI(1)........................... 1,605,000 Distributor Options
Common Stock underlying the
 Distributor
 Options(2) ...................... 1,605,000 shares of Class A Common Stock
Employee stock bonus awards
 offered by the Rule 415 Selling
 Stockholders(3).................. 1,250,000 shares of Class A Common Stock
Employee stock bonus awards
 offered by the Company........... 109,000 shares of Class A Common Stock
Common Stock to be outstanding
 after the Rule 415 Offerings:
  Class A Common
   Stock(4)(6)(7)(8).............. 12,064,000 shares
  Class B Common Stock(5)(8)...... 73,059,500 shares
    Total Common Stock............ 85,123,500 shares
New York Stock Exchange symbol.... "NUS"
Voting rights..................... The Class A Common Stock and Class B Common
                                   Stock vote as a single class on all mat-
                                   ters, except as otherwise required by law,
                                   with each share of Class A Common Stock en-
                                   titling its holder to one vote and each
                                   share of Class B Common Stock entitling its
                                   holder to ten votes. In all other respects
                                   the holders of Class A Common Stock and the
                                   holders of Class B Common Stock have equal
                                   rights. All of the shares of Class B Common
                                   Stock are owned by the Existing Stockhold-
                                   ers. After consummation of the Offerings,
                                   the Existing Stockholders will beneficially
                                   own shares of Common Stock having approxi-
                                   mately 98.6% of the combined voting power
                                   of the outstanding shares of Common Stock
                                   (approximately 98.4% if the underwriters'
                                   over-allotment options are exercised in
                                   full).
Risk Factors...................... Prospective investors should consider cer-
                                   tain risk factors and uncertainties rela-
                                   tive to the Company, its business and the
                                   Distributor Options and the Class A Common
                                   Stock offered hereby including, without
                                   limitation, the Company's reliance on the
                                   independent distributors of NSI, the poten-
                                   tial effects of adverse publicity, the po-
                                   tential negative impact of distributor ac-
                                   tions, government regulation of direct
                                   selling activities, government regulation
                                   of products and
</TABLE>    
 
                                      7--1
<PAGE>
 
                                                   [ALTERNATE PAGE FOR RULE 415]
     
     marketing, reliance on certain distributors
     and the potential divergence of interests
     between distributors and the Company, the
     Company's entry into new markets, the man-
     agement of the Company's growth, the possi-
     ble adverse effect on the Company of a
     change in the status of Hong Kong, the
     Company's relationship with and reliance
     upon NSI and potential conflicts of inter-
     est related thereto, control by the Exist-
     ing Stockholders and the anti-takeover ef-
     fect of dual classes of Common Stock, the
     impact on income due to the Distributor Op-
     tions, the Company's reliance on and con-
     centration of outside manufacturers, the
     Company's reliance on operations of and
     dividends and distributions from its sub-
     sidiaries, issues related to transfer pric-
     ing and taxation, potential increases in
     distributor compensation expense,
     seasonality and cyclicality, product lia-
     bility competition, operations outside the
     United States, currency risks, import re-
     strictions, duties and regulation of con-
     sumer goods, the anti-takeover effects of
     certain charter, contractual and statutory
     provisions, the absence of a public market
     for the Class A Common Stock, factors re-
     lated to the determination of the offering
     price, fluctuations in the price of the
     Class A Common Stock, the existence of
     shares eligible for future sale into the
     Company's market for the Class A Common
     Stock upon exercise of the Distributor Op-
     tions, employee stock bonus awards and oth-
     erwise, dilution, the absence of dividends,
     the reallocation and vesting of the Dis-
     tributor Options, the decrease in the num-
     ber of Distributor Options available, the
     effect of product returns, restrictions on
     the resale of shares underlying Distribu-
     tion Options and regulatory and taxation
     risks.
     
- --------
   
(1) Includes options granted by the Company to NSI to purchase shares of Class
    A Common Stock contributed to the Company by the Existing Stockholders
    prior to the Rule 415 Offerings.     
(2) Consists of shares of Class A Common Stock issuable upon the exercise of
    the Distributor Options at an exercise price equal to 25% of the initial
    public offering price in the Offerings.
   
(3) Includes shares of Class A Common Stock contributed to the Rule 415 Selling
    Stockholders prior to the Rule 415 Offerings by certain Existing
    Stockholders.     
   
(4) Includes (a) 2,964,000 shares of Class A Common Stock to be offered in the
    Rule 415 Offerings (assuming exercise of all 1,605,000 Distributor
    Options); and (b) 9,100,000 shares of Class A Common Stock being offered in
    the Offerings by the Company and the Selling Stockholders.     
   
(5) Gives effect to the conversion by the Existing Stockholders prior to the
    Rule 415 Offerings of (a) 1,605,000 shares of Class B Common Stock into
    shares of Class A Common Stock for issuance upon the exercise of the
    Distributor Options; and (b) 1,250,000 shares of Class B Common Stock into
    shares of Class A Common Stock for issuance pursuant to employee stock
    bonus awards.     
   
(6) Does not include: (i) 3,891,000 shares of Class A Common Stock reserved for
    issuance pursuant to the 1996 Stock Incentive Plan; and (ii) 253,000 shares
    of Class A Common Stock subject to a stock option which was granted to an
    executive officer of the Company. See "Management--1996 Stock Incentive
    Plan," "Certain Relationships and Related Transactions" and "Shares
    Eligible for Future Sales."     
   
(7) Assumes no exercise of the underwriters' over-allotment options aggregating
    1,365,000 shares of Class A Common Stock, which have been granted by the
    Selling Stockholders in connection with the Offerings.     
(8) All shares of Class B Common Stock are currently held by the Existing
    Stockholders and each such share is convertible at any time into one share
    of Class A Common Stock and converts automatically into one share of Class
    A Common Stock (i) upon a transfer to a person other than an Existing
    Stockholder, and (ii) if the number of shares of Class B Common Stock
    becomes less than 10% of the aggregate number of shares of Common Stock
    outstanding. See "Description of Capital Stock--Common Stock--Conversion."
 
                                      7--2
<PAGE>
 
                                                  [ALTERNATE PAGE FOR RULE 415]
 
RISKS RELATED TO REALLOCATION AND VESTING OF DISTRIBUTOR OPTIONS; DECREASE IN
NUMBER OF DISTRIBUTOR OPTIONS AVAILABLE; EFFECT OF PRODUCT RETURNS
 
  For Distributors Options to vest, an Eligible Distributor will generally be
required to maintain, during the Vesting Period, the Qualifying Executive
Level. If an Eligible Distributor fails to maintain the Qualifying Executive
Level for any month during the Vesting Period, the number of Distributor
Options vested in such Eligible Distributor will be recalculated at the end of
the Vesting Period. If an Eligible Distributor ceases to be an executive
distributor at any time during the Vesting Period, all Distributor Options
held by such Eligible Distributor will be immediately forfeited. Forfeited
options will not vest but will revert to NSI. Distributor Options vested in an
Eligible Distributor will become exercisable on December 31, 1997, and remain
exercisable for a four year period following such date provided the Eligible
Distributor remains an executive distributor until the date of exercise.
 
  There can be no assurance that the number of Eligible Distributors will
remain constant during the Qualification Period. Given the fixed number of
Distributor Options available, the number of Distributor Options allocable to
an Eligible Distributor will decrease as the total number of Eligible
Distributors increases and conversely will increase as the total number of
Eligible Distributors decreases. NSI has historically experienced periods of
significant fluctuations in its total number of executive distributors and may
experience such fluctuations in the future. An increase in the total number of
Eligible Distributors during the Qualification Period could result in a
material reduction in the number of Distributor Options allocable to an
individual Eligible Distributor. The number of Distributor Options allocable
to an Eligible Distributor will also decrease as the number of Eligible
Distributors at higher executive distributor levels increases as a proportion
of all Eligible Distributors and conversely will increase as the number of
Eligible Distributors at higher executive distributor levels decreases as a
proportion of all Eligible Distributors. There can be no assurance that the
proportion of Eligible Distributors at each executive distributor level will
remain constant during the Qualification Period. In addition, the number of
Distributor Options allocable to an Eligible Distributor will decrease as such
Eligible Distributor's compensation or rate of compensation growth decreases
as a proportion of total compensation or total compensation growth paid to all
Eligible Distributors and conversely will increase as such Eligible
Distributor's compensation increases as a proportion of total compensation or
total compensation growth paid to all Eligible Distributors. There can be no
assurance that an Eligible Distributor's compensation will remain constant as
a percentage of total Eligible Distributor compensation during the
Qualification Period. Further, there can be no assurance that an Eligible
Distributor will be able to earn particular compensation amounts during the
Qualification Period.
 
  Product returns during the Qualification or Vesting Periods will reduce
commission levels and may affect distributor levels, consequently impacting
the number of Distributor Options received by an individual distributor. In
the event of product returns occurring after the Qualification or Vesting
Periods which would have affected distributor levels or qualification for or
vesting of Distributor Options had such product returns been made during the
Qualification or Vesting Periods, NSI may recoup the value of the Distributor
Options received by an individual distributor on the Vesting Date in excess of
the value of Distributor Options which would have vested had such returns been
made prior to the Vesting Date. There can be no assurance that product returns
will not affect the number of Distribution Options or the value of
Distribution Options received by a distributor. See "Plan of Distribution--
Distributor Options."
 
  NSI has granted in the past, and may continue to grant in the future,
exceptions under its Global Compensation Plan permitting various distributors
to receive compensation at higher levels than they would have been entitled to
receive based exclusively on their personal and group sales volumes. Although
exceptions are discouraged, management believes that this arrangement is
important in retaining the loyalty and dedication of distributors in certain
situations. In keeping with this strategy, NSI intends to utilize a weighting
factor in granting Distributor Options to these individuals based on the
distributor level at which they receive commissions rather than on the level
dictated by their technical status under the Global Compensation Plan. Such a
policy
 
                                     22--1
<PAGE>
 
                                                
                                             [ALTERNATE PAGE FOR RULE 415]     
 
may result in other distributors who have not received a similar preference
receiving fewer options than they would have received were such exceptions not
being made under the Global Compensation Plan. See "Plan of Distribution."
 
RESTRICTIONS ON RESALE OF SHARES UNDERLYING DISTRIBUTOR OPTIONS
 
  By exercising any portion of their Distributor Options, each Eligible
Distributor who is granted more than 3,000 Distributor Options will agree not
to resell in any given six-month period more than 33% of the shares of Class A
Common Stock issuable upon exercise of the Distributor Options vested in each
Eligible Distributor. See "Plan of Distribution--Distributor Options."
 
REGULATORY AND TAXATION RISKS
   
  The availability of Distributor Options and employee stock bonus awards in
each country in which NSI distributors and/or employees reside is entirely
dependent upon and subject to NSI's ability to secure any necessary regulatory
approvals or qualifications in each such country. There can be no assurance
that such qualifications will be secured or, once secured, will not be
suspended. It is possible that NSI may not be able to secure the necessary
regulatory approvals or qualifications in certain countries. The receipt of
Distributor Options and employee stock bonus awards will also subject the
recipient to potentially material income tax and capital gains tax
implications. The Company and its affiliates anticipate that the Distributor
Options, the shares of Class A Common Stock underlying the Distributor Options
and the employee stock bonus awards will be qualified in some form pursuant to
the securities laws of each jurisdiction in which the Company and its
affiliates operate. There can be no assurance, however, that NSI will be able
to qualify the Distributor Options and the employee stock bonus awards in each
jurisdiction or that, if qualified, the governmental authorities in such
jurisdictions will not require material modifications to the terms of the
programs as they are currently contemplated to be implemented. In certain
European countries, including France and Spain, only executive distributors as
of the date of this Prospectus will be allowed to participate in the
Distributor Option program. No assurances can be given as to the timing of any
governmental approvals received in connection with the Distributor Options. In
addition, there can be no assurance that the laws and relevant regulations and
judicial and administrative interpretations in such jurisdictions will not
change in a manner that has a material impact on the ability of NSI to adopt
or maintain such programs in such jurisdictions. The Plan, as it is
implemented or administered in any given country where distributors of NSI
reside or act as independent distributors of NSI, may be amended or modified
by NSI's board of directors from time to time to comply with the legal
requirements and restrictions of such country. See "Rule 415 Selling
Stockholders--Certain U.S. Tax Consequences to Recipients of Distributor
Options and Employee Stock Bonus Awards" and "--Non U.S. Regulatory and Tax
Consequences."     
 
                                     22--2
<PAGE>
 
                                                  [ALTERNATE PAGE FOR RULE 415]
 
                         RULE 415 SELLING STOCKHOLDERS
 
  DISTRIBUTOR OPTIONS.  Prior to the date of this Prospectus, the Existing
Stockholders will contribute to the Company 1,605,000 shares of the Company's
Class A Common Stock for use in implementing a distributor equity incentive
program. Also prior to the date of this Prospectus, the Company will grant to
NSI 1,605,000 options to purchase such shares (the "Distributor Options").
Each Distributor Option entitles the holder to purchase one share of Class A
Common Stock.
   
  NSI intends to initially allocate the Distributor Options to executive
distributors who have achieved gold or higher executive distributor levels
under the Global Compensation Plan on the date of this Prospectus in each
country where NSI conducts business and where local laws permit the issuance
of options hereunder and in a manner similar to that described below. From
December 1, 1996 until August 31, 1997 (the "Qualification Period"), existing
and new distributors will have the opportunity to qualify for a reallocation
of the Distributor Options from NSI by achieving gold or higher executive
distributor levels under the Global Compensation Plan as of August 31, 1997
and by submitting a representation letter to NSI as provided in the Plan (such
qualifying distributors are hereinafter referred to as "Eligible
Distributors"). NSI will notify Eligible Distributors of the results of the
reallocation of the Distributor Options by October 31, 1997. At the end of the
Qualification Period, each Eligible Distributor will receive Distributor
Options based upon a reallocation of the Distributor Options determined by
multiplying the total number of Distributor Options by the quotient obtained
by dividing (x) the Eligible Distributor's weighted total compensation
(determined in the manner set forth below) under the Global Compensation Plan
during the Qualification Period (the "Weighted Individual Compensation") by
(y) the sum of the Weighted Individual Compensation earned by all Eligible
Distributors under the Global Compensation Plan during the Qualification
Period (the "Weighted Total Compensation"). For purposes of calculating such
quotient, the following weighting factors will be applied to an Eligible
Distributor's compensation to calculate "Weighted Individual Compensation"
according to executive distributor levels:     
<TABLE>
<CAPTION>
                                                                EXECUTIVE LEVEL
                                                                  DISTRIBUTOR
     EXECUTIVE DISTRIBUTOR LEVEL                                WEIGHTING FACTOR
     ---------------------------                                ----------------
     <S>                                                        <C>
     Hawaiian Blue Diamond.....................................       100%
     Blue Diamond..............................................        94%
     Diamond...................................................        86%
     Emerald...................................................        82%
     Ruby......................................................        78%
     Lapis.....................................................        74%
     Gold......................................................        72%
</TABLE>
 
      In addition, for each 1% increase in average monthly
    commissions earned during the Qualification Period that is
    greater than actual commission earnings during September 1996
    for a gold or higher executive distributor as of September 1996,
    or for a distributor qualifying as a gold or higher executive
    distributor after September 1996, actual commissions earned
    during such distributor's first month as a gold or higher
    executive distributor (the "Base Month"), the above referenced
    Weighting Factors will increase by one third ( 1/3) of 1% up to
    a maximum increase of 100% (such increase is referred to as the
    "Growth Weighting Factor").
 
  For purposes of illustration, for the nine-month period ended on August 31,
1996 (the "Illustrative Qualification Period"), the Weighted Total
Compensation will be assumed to have been $200,000,000. An Emerald level
distributor who earned total commissions of $40,000 (or average monthly
commission of $4,444) during the Illustrative Qualification Period and who had
previously earned commissions of $1,000 during the Base Month, would apply a
weighting factor of 182% to such commissions (computed using the 82% Executive
Distributor Level Weighting Factor for an Emerald level distributor plus a
100% Growth Weighting Factor based on the 344% increase in average commissions
during the Illustrative Qualification Period over commissions earned during
the Base Month), resulting in Weighted Individual Compensation of $72,800.
Such distributor's allotment of the Distributor Options would be equal to the
quotient of his or her Weighted Individual Compensation ($72,800) divided by
the Weighted Total Compensation ($200,000,000), multiplied by the total number
of Distributor Options (1,605,000). Such distributor would therefore be
allocated 584 of the Distributor Options.
 
                                      68
<PAGE>
 
                                                  [ALTERNATE PAGE FOR RULE 415]
 
  The foregoing example is presented for illustrative purposes only. There can
be no assurance that the number of Eligible Distributors will remain constant
during the Qualification Period. Given the fixed number of Distributor Options
available, the number of Distributor Options allocable to an Eligible
Distributor will decrease as the total number of Eligible Distributors
increases and conversely will increase as the total number of Eligible
Distributors decreases. NSI has historically experienced periods of
significant fluctuations in its total number of executive distributors and may
experience such fluctuations in the future. An increase in the total number of
Eligible Distributors during the Qualification Period could result in a
material reduction in the number of Distributor Options allocable to an
individual Eligible Distributor. The number of Distributor Options allocable
to an Eligible Distributor will also decrease as the number of Eligible
Distributors at higher executive distributor levels increases as a proportion
of all Eligible Distributors and conversely will increase as the number of
Eligible Distributors at higher executive distributor levels decreases as a
proportion of all Eligible Distributors. There can be no assurance that the
proportion of Eligible Distributors at each executive distributor level will
remain constant during the Qualification Period. In addition, the number of
Distributor Options allocable to an Eligible Distributor will decrease as such
Eligible Distributor's compensation decreases as a proportion of total
compensation paid to all Eligible Distributors and conversely will increase as
such Eligible Distributor's compensation increases as a proportion of total
compensation paid to all Eligible Distributors. There can be no assurance that
an Eligible Distributor's compensation will remain constant as a percentage of
total Eligible Distributor compensation during the Qualification Period.
Further, there can be no assurance that an Eligible Distributor will be able
to earn particular compensation amounts during the Qualification Period.
   
  The availability of the Distributor Options in each country in which NSI
distributors reside is entirely dependent upon and subject to NSI's ability to
secure any necessary regulatory approvals, qualifications or exemptions in
each such country. It is anticipated that necessary regulatory approvals or
qualifications will not be secured in certain countries until sometime after
December 1, 1996, the commencement of the Qualification Period, and that in
certain countries the exercisability of the Distributor Options may be
suspended after the commencement of the Qualification Period until further
regulatory approvals are secured. For example, South Korean officials have
indicated a preliminary willingness to allow NSI to implement the Plan, but
have reserved the right to rule on the details of the Plan, including the
exercise of the Distributor Options by South Korean residents, until a later
date. In addition, it is possible that NSI may not be able to secure the
necessary regulatory approvals or qualifications in certain countries. In
certain countries, such as France and Spain, only existing executive
distributors will be allowed to participate in the Plan. In the event the Plan
is either not implemented until after commencement of the Qualification Period
or is suspended after commencement of such period in a given country a
("Deferred Qualification Country"), the formulas referenced above will be
modified as follows. For purposes of calculating Weighted Individual
Compensation and Weighted Total Compensation, a distributor resident in a
Deferred Qualification Country shall be deemed to have earned during each
month during the Qualification Period for which the Plan was not implemented
or was suspended, commissions equal to the average monthly commissions
actually earned by such distributor during the portion of the Qualification
Period during which the Plan was implemented in such Deferred Qualification
Country.     
   
  For Distributor Options to vest, an Eligible Distributor will generally be
required to maintain, during the period from September 1, 1997 through
December 31, 1997 (the "Vesting Period"), the executive distributor level he
or she achieved by the end of the Qualification Period (the "Qualifying
Executive Level"). If an Eligible Distributor fails to maintain the Qualifying
Executive Level for any month during the Vesting Period, the number of
Distributor Options vested in such Eligible Distributor will be recalculated
at the end of the Vesting Period to be that number of Distributor Options such
Eligible Distributor would have been allocated had he or she achieved the
lowest executive distributor level held by him or her during the Vesting
Period as of August 31, 1997 (the "Recalculated Distributor Options"). For
example, if an Eligible Distributor ends the Qualification Period as a Diamond
executive distributor with an Executive Distributor Level Weighting Factor of
86% and a Growth Weighting Factor of 15%, resulting in a combined weighting
factor of 101%, but during the Vesting Period the lowest level to which the
distributor falls is Ruby level, which carries an Executive Distributor Level
Weighting Factor of 78% (the Growth Weighting Factor would remain unchanged)
the combined weighting factor would be reduced to 93%. Therefore, the
difference between the number of Distributor Options allocated to an Eligible
    
                                      69
<PAGE>
 
                                                  [ALTERNATE PAGE FOR RULE 415]
 
Distributor at the end of the Qualification Period and the Recalculated
Distributor Options, if the amount of Recalculated Distributor Options is
lower, will be forfeited by such Eligible Distributor. If an Eligible
Distributor ceases to be an executive distributor at any time during the
Vesting Period, all Distributor Options held by such Eligible Distributor will
be immediately forfeited. Forfeited options will not vest but will revert to
NSI.
   
  Distributor Options vested in an Eligible Distributor will become
exercisable upon receipt of written notice from NSI of the number of
Distributor Options vested in such Eligible Distributor, which is currently
estimated to be by January 31, 1998, and will remain exercisable for a four-
year period following December 31, 1997 provided the Eligible Distributor
remains an executive distributor until the date of exercise. No Distributor
Options will be exercisable after December 31, 2001. By exercising any portion
of the Distributor Options, each Eligible Distributor who is granted more than
3,000 Distributor Options will agree not to resell in any given six-month
period more than 33% of the shares of Class A Common Stock issuable upon
exercise of the Distributor Options originally granted to such Eligible
Distributor. Upon vesting, Distributor Options will be exercisable at 25% of
the initial price per share to the public in the Underwritten Offerings (the
"Exercise Price").     
 
  By receiving an allocation of Distributor Options at the end of the
Qualification Period, each Eligible Distributor confirms his or her agreement
to continue to resell or personally consume at least 80% of all products
purchased by such distributor per month. In addition, product returns during
the Qualification or Vesting Periods will reduce commission levels and may
affect distributor levels, consequently impacting the number of Distributor
Options received by an individual distributor. In the event of product returns
occurring after the Qualification or Vesting Periods which would have affected
distributor levels or qualification for or vesting of Distributor Options had
such product returns been made during the Qualification or Vesting Periods,
NSI reserves the right to use any mechanism available to it under the NSI
distributor policies and procedures, as may be amended from time to time, to
recoup the value of the Distributor Options received by an individual
distributor on the Vesting Date in excess of the value of Distributor Options
which would have vested had such returns been made prior to the Vesting Date.
 
  The Distributor Option program is not intended to be an executive
distributor's primary source of income. Even though the exact number of
Distributor Options initially allocated to an individual distributor may
fluctuate materially during the Qualification Period due to increases and
decreases in overall executive distributor activity, an executive
distributor's primary income source, i.e., product sales and commissions, will
continue to be based on the efforts of the executive distributor and
leadership of his or her downline organization.
 
  EMPLOYEE STOCK BONUS AWARDS. Prior to the date of this Prospectus, the
Existing Stockholders will also contribute an aggregate of 1,250,000 shares of
the Company's Class A Common Stock (the "Employee Shares") to NSI and its
affiliates (other than the Company) for use in connection with the employee
stock bonus awards to be made by NSI and its affiliates (other than the
Company) to their respective employees in connection with the 415 Offerings.
The shares of Class A Common Stock underlying each such employee stock bonus
award will be issued to the employee recipient at a rate of 25% per year
commencing one year following the date of the award, provided the employee
recipient is still employed by NSI or one of its affiliates (other than the
Company). The Company also intends to issue 109,000 shares of Class A Common
Stock to its employees in connection with employee stock bonus awards to be
made to the Company's employees on the same terms as described above pursuant
to the Nu Skin Asia Pacific, Inc. 1996 Stock Incentive Plan.
 
                                     69--1
<PAGE>
 
                                                  [ALTERNATE PAGE FOR RULE 415]
 
  The following table sets forth the names of the Rule 415 Selling
Stockholders for whom Distributor Options and shares of Class A Common Stock
are being registered pursuant to Rule 415 under the 1933 Act, the number of
Distributor Options owned prior to and to be offered in the Rule 415
Offerings, the number of shares of Class A Common Stock owned and to be sold
in the Rule 415 Offerings and the total voting power of such Rule 415 Selling
Stockholders after the Rule 415 Offerings.
 
<TABLE>
<CAPTION>
                                                                            CLASS A
                                                                         COMMON STOCK
                                                                   -------------------------
                                                                                    TO BE
                                                                     OWNED AND      OWNED
                                     DISTRIBUTOR     DISTRIBUTOR   TO BE SOLD IN  AFTER THE
                                       OPTIONS       OPTIONS TO     THE RULE 415   RULE 415
                                       PRIOR TO      BE OFFERED    OFFERINGS(/3/) OFFERINGS
                                     THE RULE 415  IN THE RULE 415 -------------- ----------
RULE 415 SELLING STOCKHOLDERS(/1/)  OFFERINGS(/2/) OFFERINGS(/2/)      NUMBER     NUMBER  %
- ----------------------------------  -------------- --------------- -------------- ------ ---
<S>                                 <C>            <C>             <C>            <C>    <C>
Nu Skin International,
 Inc....................              1,605,000       1,605,000      1,137,515       --  --
Nu Skin Personal Care
 Australia, Inc. .......                    --              --          25,148       --  --
Nu Skin New Zealand,
 Inc. ..................                    --              --           5,110       --  --
Nu Skin Mexico, Inc. ...                    --              --          13,483       --  --
Nu Skin Guatemala, Inc.
 .......................                    --              --             500       --  --
Nu Skin Canada, Inc. ...                    --              --          33,775       --  --
Nu Skin Netherlands,
 B.V. ..................                    --              --           3,398       --  --
Nu Skin U.K., Inc. .....                    --              --           5,755       --  --
Nu Skin Germany, Inc. ..                    --              --           4,236       --  --
Nu Skin Belgium, Inc. ..                    --              --           3,400       --  --
Nu Skin France, Inc. ...                    --              --           6,193       --  --
Nu Skin Italy, Inc. ....                    --              --           4,157       --  --
Nu Skin Spain, Inc. ....                    --              --           4,894       --  --
Nu Skin Puerto Rico,
 Inc....................                    --              --           2,427       --  --
</TABLE>
- --------
   
(1) Each of the Rule 415 Selling Stockholders is an affiliate of the Company
    in that each Rule 415 Selling Stockholder is owned by the same individuals
    who will own 100% of the Common Stock following consummation of the
    Reorganization and prior to the Offerings and the Rule 415 Offerings.     
   
(2) Consists of options that have been granted by the Company to NSI to
    purchase 1,605,000 shares of Class A Common Stock.     
(3) Includes 1,250,000 shares of Class A Common Stock to be awarded by the
    Rule 415 Selling Stockholders in connection with employee stock bonus
    awards.
 
  CERTAIN U.S. TAX CONSEQUENCES TO RECIPIENTS OF DISTRIBUTOR OPTIONS AND
EMPLOYEE STOCK BONUS AWARDS. For purposes of the Internal Revenue Code of
1986, as amended, (the "Code"), the Distributor Options will be considered
non-qualified stock options. A recipient (an "Option Recipient") of a non-
qualified stock option recognizes no taxable income and NSI and its
affiliates, other than the Company (the "Option Grantors"), receive no
deduction when a non-qualified stock option is granted. Upon exercise of a
non-qualified stock option, the Option Recipient recognizes ordinary income
and the Option Grantor is entitled to a deduction equal to the difference
between the exercise price and the fair market value of the shares on the date
of exercise. The Option Recipient recognizes as capital gain or loss any
subsequent profit or loss recognized on the sale or exchange of any shares
disposed of or sold. A recipient (an "Employee Stock Bonus Award Recipient")
of restricted stock or contingent stock is not required to include the value
of such shares in income until the first time such Employee Stock Bonus Award
Recipient's rights in the shares are transferable or not subject to
substantial risk of forfeiture, whichever occurs earlier. In the case of
restricted stock or contingent stock, the amount of such ordinary income will
be equal to the excess of the fair market value of the shares at the time the
income is recognized over the amount (if any) paid for the shares. The Company
and NSI and its affiliates, other than the Company (the "Employee Stock Bonus
Award Grantors") are entitled to a deduction, in the amount of the ordinary
income recognized by the Employee Stock Bonus Award Recipient, for the tax
year of the employee in which the Employee Stock Bonus Award Recipient
recognizes such income. Recipients of Distributor Options and employee stock
bonus awards should consult their own tax advisers regarding the U.S. tax
consequences of being awarded a Distributor Option or an employee stock bonus
award. Non-U.S. recipients of Distributor Options and employee stock bonus
awards should consult with their tax advisers regarding the application of the
tax laws of their respective countries to the Distributor Options and employee
stock bonus awards.
 
                                     69--2
<PAGE>
 
   
  NON-U.S. REGULATORY AND TAX CONSIDERATIONS. The Company and its affiliates
anticipate that the Distributor Options, the shares of Class A Common Stock
underlying the Distributor Options and the employee stock bonus awards will be
qualified in some form pursuant to the securities laws of each jurisdiction in
which the Company and its affiliates operate. There can be no assurance,
however, that NSI will be able to qualify the Distributor Options and the
employee stock bonus awards in each jurisdiction or that, if qualified, the
governmental authorities in such jurisdictions will not suspend such
qualifications or require material modifications to the terms of the programs
as they are currently contemplated to be implemented. In certain European
countries, including France and Spain, only executive distributors as of the
date of this Prospectus will be allowed to participate in the Distributor
Option program. No assurances can be given as to the timing of any
governmental approvals received in connection with the Distributor Options. In
addition, there can be no assurance that the laws and relevant regulations and
judicial and administrative interpretations in such jurisdictions will not
change in a manner that has a material impact on the ability of NSI to adopt
or maintain such programs in such jurisdictions.     
 
  Receipt of the Distributor Options, exercise of such options and sale of the
shares of Class A Common Stock underlying such shares of Class A Common Stock
by NSI or its distributors, and receipt of employee stock bonus awards and the
sale of the shares of Class A Common Stock underlying such stock bonus awards,
will have certain material income tax and capital gains tax implications for
the distributors of NSI and the employees of the Company and NSI. Although
this prospectus and related documentation contains certain tax information
relevant to distributors of NSI and employees of the Company and NSI and its
affiliates (other than the Company), such information is only intended to be a
summary of certain relevant provisions and does not address all aspects of tax
law that may be relevant to each distributor and employee based on the
individual circumstances of such distributor and employee in each jurisdiction
in which they operate. Distributors and employees are urged to consult their
own tax advisors with respect to the particular tax consequences to them of
the exercise of the Distributor Options and the purchase, ownership and
disposition of the Class A Common Stock, including the applicability of any
federal, state, provincial or foreign tax laws to which they may be subject as
well as with respect to the possible effects of changes in tax laws in each
jurisdiction, including changes which may be applied retroactively in a manner
that could adversely affect holders of the Class A Common Stock.
 
                                     69--3
<PAGE>
 
                                                  [ALTERNATE PAGE FOR RULE 415]
 
                             PLAN OF DISTRIBUTION
 
  DISTRIBUTOR OPTIONS.  Prior to the date of this Prospectus, the Company's
Existing Stockholders will contribute to the Company 1,605,000 shares of the
Company's Class A Common Stock for use in implementing a distributor equity
incentive program. Also prior to the date of this Prospectus, the Company will
grant to NSI 1,605,000 options to purchase such shares (the "Distributor
Options"). Each Distributor Option entitles the holder to purchase one share
of Class A Common Stock.
   
  NSI intends to initially allocate the Distributor Options to executive
distributors who have achieved gold or higher executive distributor levels
under the Global Compensation Plan on the date of this Prospectus in each
country where NSI conducts business and where local laws permit the issuance
of options hereunder and in a manner similar to that described below. From
December 1, 1996 until August 31, 1997 (the "Qualification Period"), existing
and new distributors will have the opportunity to qualify for a reallocation
of the Distributor Options from NSI by achieving gold or higher executive
distributor levels under the Global Compensation Plan as of August 31, 1997
and by submitting a representation letter to NSI as provided in the Plan (such
qualifying distributors are hereinafter referred to as "Eligible
Distributors"). NSI will notify Eligible Distributors of the results of the
reallocation of the Distributor Options by October 31, 1997. At the end of the
Qualification Period, each Eligible Distributor will receive Distributor
Options based upon a reallocation of the Distributor Options determined by
multiplying the total number of Distributor Options by the quotient obtained
by dividing (x) the Eligible Distributor's weighted total compensation
(determined in the manner set forth below) under the Global Compensation Plan
during the Qualification Period (the "Weighted Individual Compensation") by
(y) the sum of the Weighted Individual Compensation earned by all Eligible
Distributors under the Global Compensation Plan during the Qualification
Period (the "Weighted Total Compensation"). For purposes of calculating such
quotient, the following weighting factors (the "Weighting Factors") will be
applied to an Eligible Distributor's compensation to calculate "Weighted
Individual Compensation" according to executive distributor levels:     
 
<TABLE>
<CAPTION>
                                                                   EXECUTIVE
                                                                  DISTRIBUTOR
                                                                     LEVEL
     EXECUTIVE DISTRIBUTOR LEVEL                                WEIGHTING FACTOR
     ---------------------------                                ----------------
     <S>                                                        <C>
     Hawaiian Blue Diamond.....................................       100%
     Blue Diamond..............................................        94%
     Diamond...................................................        86%
     Emerald...................................................        82%
     Ruby......................................................        78%
     Lapis.....................................................        74%
     Gold......................................................        72%
</TABLE>
 
 
      In addition, for each 1% increase in average monthly
    commissions earned during the Qualification Period that is
    greater than actual commission earnings during September 1996 for
    a gold or higher executive distributor as of September 1996, or
    for a distributor qualifying as a gold or higher executive
    distributor after September 1996, actual commissions earned
    during such distributor's first month as a gold or higher
    executive distributor (the "Base Month"), the above referenced
    Executive Distributor Level Weighting Factors will increase by
    one third ( 1/3) of 1% up to a maximum increase of 100% (such
    increase is referred to as the "Growth Weighting Factor").
 
  For purposes of illustration, for the nine-month period ended on August 31,
1996 (the "Illustrative Qualification Period"), the Weighted Total
Compensation will be assumed to have been $200,000,000. An Emerald level
distributor who earned total commissions of $40,000 (on average monthly
commissions of $4,444) during the Illustrative Qualification Period and who
had previously earned commissions of $1,000 during the Base Month would apply
a weighting factor of 182% to such commissions (computed using the 82%
Executive Distributor Level weighting factor for an Emerald level distributor
plus a 100% Growth Weighting Factor based on the 344% increase in average
commissions during the Illustrative Qualification Period over commissions
earned during the Base Month), resulting in Weighted Individual Compensation
of $72,800. Such distributor's
 
                                      70
<PAGE>
 
       
                                                  [ALTERNATE PAGE FOR RULE 415]
 
allotment of the Distributor Options would be equal to the quotient of his or
her Weighted Individual Compensation ($72,800) divided by the Weighted Total
Compensation ($200,000,000), multiplied by the total number of Distributor
Options (1,605,000). Such distributor would therefore be allocated 584 of the
Distributor Options.
 
  The foregoing example is presented for illustrative purposes only. There can
be no assurance that the number of Eligible Distributors will remain constant
during the Qualification Period. Given the fixed number of Distributor Options
available, the number of Distributor Options allocable to an Eligible
Distributor will decrease as the total number of Eligible Distributors
increases and conversely will increase as the total number of Eligible
Distributors decreases. NSI has historically experienced periods of
significant fluctuations in its total number of executive distributors and may
experience such fluctuations in the future. An increase in the total number of
Eligible Distributors during the Qualification Period could result in a
material reduction in the number of Distributor Options allocable to an
individual Eligible Distributor. The number of Distributor Options allocable
to an Eligible Distributor will also decrease as the number of Eligible
Distributors at higher executive distributor levels increases as a proportion
of all Eligible Distributors and conversely will increase as the number of
Eligible Distributors at higher executive distributor levels decreases as a
proportion of all Eligible Distributors. There can be no assurance that the
proportion of Eligible Distributors at each executive distributor level will
remain constant during the Qualification Period. In addition, the number of
Distributor Options allocable to an Eligible Distributor will decrease as such
Eligible Distributor's compensation decreases as a proportion of total
compensation paid to all Eligible Distributors and conversely will increase as
such Eligible Distributor's compensation increases as a proportion of total
compensation paid to all Eligible Distributors. There can be no assurance that
an Eligible Distributor's compensation will remain constant as a percentage of
total Eligible Distributor compensation during the Qualification Period.
Further, there can be no assurance that an Eligible Distributor will be able
to earn particular compensation amounts during the Qualification Period.
   
  The availability of the Distributor Options in each country in which NSI
distributors reside is entirely dependent upon and subject to NSI's ability to
secure any necessary regulatory approvals, qualifications or exemptions in
each such country. It is anticipated that necessary regulatory approvals or
qualifications will not be secured in certain countries until sometime after
December 1, 1996, the commencement of the Qualification Period, and that in
certain countries the exercisability of the Distributor Options may be
suspended after the commencement of the Qualification Period until further
regulatory approvals are secured. For example, South Korean officials have
indicated a preliminary willingness to allow NSI to implement the Plan, but
have reserved the right to rule on the details of the Plan, including the
exercise of the Distributor Options by South Korean residents, until a later
date. In addition, it is possible that NSI may not be able to secure the
necessary regulatory approvals or qualifications in certain countries. In
certain countries, such as France and Spain, only existing executive
distributors will be allowed to participate in the Plan. In the event the Plan
is either not implemented until after commencement of the Qualification Period
or is suspended after commencement of such period in a given country (a
"Deferred Qualification Country"), the formulas referenced above will be
modified as follows. For purposes of calculating Weighted Individual
Compensation and Weighted Total Compensation, a distributor resident in a
Deferred Qualification Country shall be deemed to have earned during each
month during the Qualification Period for which the Plan was not implemented
or was suspended, commissions equal to the average monthly commissions
actually earned by such distributor during the portion of the Qualification
Period for which the Plan was implemented in such Deferred Qualification
Country.     
   
  For Distributor Options to vest, an Eligible Distributor will generally be
required to maintain, during the period from September 1, 1997 through
December 31, 1997 (the "Vesting Period"), the executive distributor level he
or she achieved by the end of the Qualification Period (the "Qualifying
Executive Level"). If an Eligible Distributor fails to maintain the Qualifying
Executive Level for any month during the Vesting Period, the number of
Distributor Options vested in such Eligible Distributor will be recalculated
at the end of the Vesting Period to be that number of Distributor Options such
Eligible Distributor would have been allocated had he or she achieved the
lowest executive distributor level held by him or her during the Vesting
Period as of August 31, 1997 (the "Recalculated Distributor Options"). For
example, if an Eligible Distributor ends the Qualification Period as a Diamond
executive distributor with an Executive Distributor Level Weighting Factor of
86% and a Growth Weighting Factor of 15%, resulting in a combined weighting
factor of 101%, but during the Vesting Period the     
 
                                     70--1
<PAGE>
 
                                                  [ALTERNATE PAGE FOR RULE 415]
 
lowest level to which the distributor falls is Ruby level, which carries an
Executive Distributor Level Weighting Factor of 78% (the Growth Weighting
Factor would remain unchanged) the combined weighting factor would be reduced
to 93%. Therefore, the difference between the number of Distributor Options
allocated to an Eligible Distributor at the end of the Qualification Period
and the Recalculated Distributor Options, if the amount of Recalculated
Distributor Options is lower, will be forfeited by such Eligible Distributor.
If an Eligible Distributor ceases to be an executive distributor at any time
during the Vesting Period, all Distributor Options held by such Eligible
Distributor will be immediately forfeited. Forfeited options will not vest but
will revert to NSI.
   
  Distributor Options vested in an Eligible Distributor will become
exercisable upon receipt of written notice from NSI of the number of
Distributor Options vested in such Eligible Distributor, which is currently
estimated to be by January 31, 1998, and will remain exercisable for a four-
year period following December 31, 1997 provided the Eligible Distributor
remains an executive distributor until the date of exercise. No Distributor
Options will be exercisable after December 31, 2001. By exercising any portion
of the Distributor Options, each Eligible Distributor who is granted more than
3,000 Distributor Options will agree not to resell in any given six-month
period more than 33% of the shares of Class A Common Stock issuable upon
exercise of the Distributor Options originally granted to such Eligible
Distributor. Upon vesting, Distributor Options will be exercisable at 25% of
the initial price per share to the public in the Underwritten Offerings (the
"Exercise Price").     
 
  By receiving an allocation of Distributor Options at the end of the
Qualification Period, each Eligible Distributor confirms his or her agreement
to continue to resell or personally consume at least 80% of all products
purchased by such distributor per month. In addition, product returns during
the Qualification or Vesting Periods will reduce commission levels and may
affect distributor levels, consequently impacting the number of Distributor
Options received by an individual distributor. In the event of product returns
occurring after the Qualification or Vesting Periods which would have affected
distributor levels or qualification for or vesting of Distributor Options had
such product returns been made during the Qualification or Vesting Periods,
NSI reserves the right to use any mechanism available to it under the NSI
distributor policies and procedures, as may be amended from time to time, to
recoup the value of the Distributor Options received by an individual
distributor on the Vesting Date in excess of the value of Distributor Options
which would have vested had such returns been made prior to the Vesting Date.
 
  The Distributor Option program is not intended to be an executive
distributor's primary source of income. Even though the exact number of
Distributor Options initially allocated to an individual distributor may
fluctuate materially during the Qualification Period due to increases and
decreases in overall executive distributor activity, an executive
distributor's primary income source, i.e., product sales and commissions, will
continue to be based on the efforts of the executive distributor and
leadership of his or her downline organization.
 
  EMPLOYEE STOCK BONUS AWARDS. Prior to the date of this Prospectus, the
Existing Stockholders will also contribute an aggregate of 1,250,000 shares of
the Company's Class A Common Stock (the "Employee Shares") to NSI and its
affiliates (other than the Company) for use in connection with the employee
stock bonus awards to be made by NSI and its affiliates (other than the
Company) to their respective employees in connection with the 415 Offerings.
The shares of Class A Common Stock underlying each such employee stock bonus
award will be issued to the employee recipient at a rate of 25% per year
commencing one year following the date of the award, provided the employee
recipient is still employed by NSI or one of its affiliates (other than the
Company). The Company also intends to issue 109,000 shares of Class A Common
Stock to its employees in connection with employee stock bonus awards to be
made to the Company's employees on the same terms as described above pursuant
to the Nu Skin Asia Pacific, Inc. 1996 Stock Incentive Plan.
 
  The Distributor Options, the shares of Class A Common Stock underlying the
Distributor Options and the employee stock bonus awards are included in this
Prospectus pursuant to Rule 415 under the 1933 Act. The distribution of the
Distribution Options will occur for purposes of Rule 415 upon the assignment
of the distributor options by NSI to the distributors. The shares of Class A
Common Stock will be issued by the Company upon exercise of the Distributor
Options. The Company will not receive any of the proceeds from the
distribution of
 
                                     70--2
<PAGE>
 
                                                
                                             [ALTERNATE PAGE FOR RULE 415]     
 
shares in connection with the employee stock bonus awards. The Company will
receive the proceeds from the issuance of shares in connection with the
exercise of the Distributor Options. See "Rule 415 Selling Stockholders."
 
  This Prospectus may be used from time to time by the holders who offer the
securities registered hereby pursuant to Rule 415 under the 1933 Act for sale
in connection with the Distributor Options and underlying Class A Common
Stock, the employee stock bonus awards or in transactions in which they are or
may be deemed to be underwriters within the meaning of the 1933 Act. The Class
A Common Stock may be sold from time to time directly by the holders or
pledgees, donees, transferees or other successors in interest. Alternatively,
the Class A Common Stock may be offered from time to time by the holders to or
through brokers or dealers who may act solely as agents, or may acquire shares
as principals. The distribution of the Class A Common Stock may be effected in
one or more transactions that may take place on the New York Stock Exchange,
including block trades, ordinary broker's transactions, privately negotiated
transactions or through sales to one or more broker/dealers for resale of such
securities as principals, at market prices prevailing at the time of sale, at
prices related to such prevailing market prices or at negotiated prices. Usual
and customary or specifically negotiated brokerage fees or commissions may be
paid by these holders in connection with such sales. In connection with such
sales, the holders and any participating brokers or dealers may be deemed
"underwriters" as such term is defined in the 1933 Act. The Company has agreed
to bear, except as hereinafter set forth, all expenses (other than
underwriting discounts and selling commissions, state and local transfer
taxes, and fees and expenses of counsel or other advisors to the Selling
Stockholders) in connection with the registration of the offered securities.
The Registration Statement of which this Prospectus forms a part must be
current at any time during which a Selling Stockholder sells Class A Common
Stock.
 
 
                                     70--3
<PAGE>
 
                                                   [ALTERNATE PAGE FOR RULE 415]
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
 
 NO NSI DISTRIBUTOR, DEALER, SALESPERSON OR OTHER INDIVIDUAL HAS BEEN
AUTHORIZED TO GIVE ANY INFORMATION OR TO MAKE ANY REPRESENTATIONS, OTHER THAN
THOSE CONTAINED IN THE PROSPECTUS, IN CONNECTION WITH THE OFFERING DESCRIBED
HEREIN, AND, IF GIVEN OR MADE, SUCH INFORMATION OR REPRESENTATIONS MUST NOT BE
RELIED UPON AS HAVING BEEN AUTHORIZED BY THE COMPANY OR THE RULE 415 SELLING
STOCKHOLDERS. THIS PROSPECTUS DOES NOT CONSTITUTE AN OFFER TO SELL, OR A
SOLICITATION OF AN OFFER TO BUY, THE CLASS A COMMON STOCK IN ANY JURISDICTION
WHERE, OR TO ANY PERSON TO WHOM, IT IS UNLAWFUL TO MAKE SUCH OFFER OR
SOLICITATION. NEITHER THE DELIVERY OF THIS PROSPECTUS NOR ANY SALE MADE
HEREUNDER SHALL, UNDER ANY CIRCUMSTANCES, CREATE AN IMPLICATION THAT THERE HAS
NOT BEEN ANY CHANGE IN THE FACTS SET FORTH IN THIS PROSPECTUS OR IN THE AFFAIRS
OF THE COMPANY SINCE THE DATE HEREOF.
 
                                  -----------
 
                               TABLE OF CONTENTS
 
<TABLE>
<CAPTION>
                                                                          PAGE
                                                                          ----
<S>                                                                       <C>
Prospectus Summary.......................................................   3
Risk Factors.............................................................  10
The Reorganization and S Corporation Distribution........................  24
Use of Proceeds..........................................................  25
Dividend Policy..........................................................  25
Capitalization...........................................................  26
Dilution.................................................................  27
Selected Combined Financial and other Information........................  28
Management's Discussion and Analysis of Financial Condition and Results
 of Operations...........................................................  31
Business.................................................................  39
Management...............................................................  64
Certain Relationships and Related Transactions...........................  71
Rule 415 Selling Stockholders............................................  68
Shares Eligible for Future Sale..........................................  76
Plan of Distribution.....................................................  70
Description of Capital Stock.............................................  79
Certain United States Tax Consequences to Non-United States Holders......  83
Underwriting.............................................................  85
Legal Matters............................................................  89
Experts..................................................................  89
Additional Information...................................................  89
Index to Financial Statements............................................ F-1
</TABLE>
 
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
 
                               1,605,000 OPTIONS
                                2,964,000 SHARES
                                     [LOGO]
 
                              OPTIONS TO PURCHASE
                              CLASS A COMMON STOCK
                              CLASS A COMMON STOCK
 
                                ---------------
                                   PROSPECTUS
                                ---------------
 
                                      , 1996
 
 
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
<PAGE>
 
                                    PART II
 
                    INFORMATION NOT REQUIRED IN PROSPECTUS
 
ITEM 13. OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION.
 
  The estimated expenses of the issuance and distribution, to be paid by the
Registrant, are as follows.
 
<TABLE>     
   <S>                                                             <C>
   SEC Registration Fee........................................... $   80,406
   NASD Fee.......................................................     27,117
   Stock Exchange Listing.........................................    109,000
   Printing and Engraving.........................................    700,000
   Accounting Fees and Expenses...................................  1,200,000(1)
   Legal Fees and Expenses........................................  1,600,000(1)
   Blue Sky Fees and Expenses.....................................     15,000
   Transfer Agent's Fees and Expenses.............................     10,000
   Custodian's Fees and Expenses..................................     25,000
   Miscellaneous Expenses.........................................     39,976
                                                                   ----------
       Total...................................................... $3,800,000
                                                                   ==========
</TABLE>    
- --------
(1) Approximately $500,000 of the Legal Fees and Expenses and $300,000 of the
    Accounting Fees and Expenses will be borne by NSI as expenses to be
    incurred in connection with certain stock and option grants to NSI
    distributors and employees.
 
ITEM 14. INDEMNIFICATION OF DIRECTORS AND OFFICERS.
 
  Article 10 of the Company's Certificate of Incorporation and Article 5 of
the Company's Bylaws require indemnification to the fullest extent permitted
by Section 145 of DGCL. Section 145 of the DGCL provides that a corporation
may indemnify directors and officers as well as other employees and
individuals against expenses (including attorneys' fees), judgments, fines and
amounts paid in settlement actually and reasonably incurred in connection with
specified actions, suits or proceedings, whether civil, criminal,
administrative, or investigative (other than action by or in the right of the
corporation a "derivative action"), if they acted in good faith and in a
manner they reasonably believed to be in or not opposed to the best interests
of the corporation and, with respect to any criminal action or proceeding, had
no reasonable cause to believe their conduct was unlawful. A similar standard
is applicable in the case of derivative actions, except that indemnification
only extends to expenses (including attorneys' fees) incurred in connection
with the defense or settlement of such actions, and the statute requires court
approval before there can be any indemnification where the person seeking
indemnification has been found liable to the corporation. Indemnification
provided by or granted pursuant to Section 145 of the DGCL is not exclusive of
other indemnification that may be granted by a corporation's bylaws, any
agreement, any vote of stockholders or disinterested directors or otherwise.
Article 5 of the Company's Bylaws provides for indemnification consistent with
the requirements of Section 145 of the DGCL. Reference is made to Exhibits 3.1
and 3.2 to this Registration Statement for the complete text of, respectively,
Article 10 of the Company's Certificate of Incorporation and Article 5 of the
Company's Bylaws.
 
  Section 145 of the DGCL also permits a corporation to purchase and maintain
insurance on behalf of directors and officers. Article 10 of the Certificate
of Incorporation and Article 5 of the Company's Bylaws permits it to purchase
such insurance on behalf of its directors and officers.
 
  Article 7 of the Company's Certificate of Incorporation provides for, to the
fullest extent permitted by the DGCL, elimination or limitation of liability
of directors to the Company or its stockholders for breach of fiduciary duty
as a director. Section 102(b)(7) of the DGCL permits a corporation to provide
in its certificate of incorporation that a director of the corporation shall
not be personally liable to the corporation or its stockholders for monetary
damages for breach of fiduciary duties as a director, except for liability (i)
for any breach of a
 
                                     II-1
<PAGE>
 
director's duty of loyalty to the corporation or its stockholders; (ii) for
acts or omissions not in good faith or which involve international misconduct
or a knowing violation of law; (iii) for improper payment of dividends or
redemptions of shares; or (iv) for any transaction from which the director
derives an improper personal benefit. Reference is made to Exhibit 3.1 to this
Registration Statement for the complete text of Article 7 of the Company's
Certificate of Incorporation.
 
  Reference is made to the form of Purchase Agreement filed as Exhibit 1.1 to
this Registration Statement which provides for the indemnification of the
directors and officers of the Company signing this Registration Statement and
certain controlling persons of the Company against certain liabilities,
including those arising under the 1933 Act, in certain instances by the
Underwriters.
 
  Prior to the consummation of the Offerings, the Company intends to enter
into separate indemnification agreements with each of its directors and
executive officers in order to effectuate the provisions of Article 10 of the
Company's Certificate of Incorporation and Article 5 of the Company's Bylaws.
 
ITEM 15. RECENT SALES OF UNREGISTERED SECURITIES.
 
  Pursuant to the Reorganization, prior to the Offerings, the shareholders of
Nu Skin Japan, Nu Skin Korea, Nu Skin Taiwan, Nu Skin Hong Kong and Nu Skin
Thailand will contribute their shares of capital stock to the capital of the
Company in a transaction intended to qualify under Section 351 of the Code in
exchange for shares of the Company's Class B Common Stock. This sale is exempt
from registration under Section 4(2) of the 1933 Act. Prior to the
Reorganization, all of the outstanding shares of capital stock of the
Subsidiaries were held by the Selling Stockholders. The Reorganization will
result in each of the Subsidiaries becoming a wholly-owned subsidiary of the
Company.
 
ITEM 16. EXHIBITS AND FINANCIAL STATEMENTS SCHEDULES.
 
  (a) Exhibits
 
<TABLE>   
 <C>    <S>
  *1.1  Form of U.S. Purchase Agreement
  *2.1  Form of Contribution Agreement
  *3.1  Amended and Restated Certificate of Incorporation of the Company
  *3.2  Amended and Restated Bylaws of the Company
  *4.1  Specimen Form of Stock Certificate for Class A Common Stock
  *4.2  Specimen Form of Stock Certificate for Class B Common Stock
  *5.1  Opinion of LeBoeuf, Lamb, Greene & MacRae, L.L.P. regarding legality of
        the securities covered by this Registration Statement
 *10.1  Form of Indemnification Agreement to be entered into by and among the
        Company and certain of its officers and directors
  10.2  Form of Stockholders Agreement by and among the initial stockholders of
        the Company
 *10.3  Employment Contract, dated December 12, 1991, by and between Nu Skin
        Taiwan and John Chou
 *10.4  Employment Agreement, dated May 1, 1993, by and between Nu Skin Japan
        and Takashi Bamba
 *10.5  Service Agreement, dated January 1, 1996, by and between Nu Skin Korea
        and Sung-Tae Han
 *10.6  Form of Purchase and Sale Agreement between Nu Skin Hong Kong and NSI
  10.7  Form of Licensing and Sales Agreement between NSI and each Subsidiary
        (other than Nu Skin Korea)
 *10.8  Form of Regional Distribution Agreement between NSI and Nu Skin Hong
        Kong
 *10.9  Form of Wholesale Distribution Agreement between NSI and each
        Subsidiary (other than Nu Skin Hong Kong)
 *10.10 Form of Trademark/Tradename License Agreement between NSI and each
        Subsidiary
 *10.11 Form of Management Services Agreement between NSIMG and each Subsidiary
  10.12 Form of Licensing and Sales Agreement between NSI and Nu Skin Korea
 *10.13 Form of Independent Distributor Agreement by and between NSI and
        Independent Distributors in Hong Kong/Macau
</TABLE>    
 
                                     II-2
<PAGE>
 
<TABLE>   
 <C>     <S>
 *10.14  Form of Independent Distributor Agreement by and between NSI and
         Independent Distributors in Japan
 *10.15  Form of Independent Distributor Agreement by and between NSI and
         Independent Distributors in South Korea
 *10.16  Form of Independent Distributor Agreement by and between NSI and
         Independent Distributors in Taiwan
 *10.17  Nu Skin Asia Pacific, Inc. 1996 Stock Incentive Plan
 *10.18  Form of Bonus Incentive Plan for Subsidiary Presidents
 *10.19  Option Agreement by and between the Company and M. Truman Hunt
 *10.20  Form of Mutual Indemnification Agreement by and between the Company
         and NSI
 *10.21  Manufacturing Sublicense Agreement, dated July 27, 1995, by and
         between NSI and Nu Skin Japan
 *10.22  1996 Option Agreement by and between the Company and NSI.
 *10.23  Form of Addendum to Amended and Restated Licensing and Sales Agreement
 *10.24  Form of Administrative Services Agreement
 *21.1   Subsidiaries of the Company
  23.1   Consent of Price Waterhouse LLP, independent accountants
  23.2   Consent of Price Waterhouse LLP, independent accountants
  23.4   Consent of Grant Thornton, independent certified public accountants
 *23.5   Consent of LeBoeuf, Lamb, Greene & MacRae, L.L.P. (contained in their
         Opinion filed as exhibit 5.1)
 *24     Power of Attorney (included with the signatures in Part II of this
         Registration Statement)
</TABLE>    
- --------
 *Previously filed.
       
  (b) FINANCIAL STATEMENT SCHEDULES
 
  Schedules have been omitted because the information required to be set forth
therein is not applicable or is shown in the financial statements or notes
thereto.
 
ITEM 17. UNDERTAKINGS
 
  (a) The undersigned registrant hereby undertakes:
 
    (1) To file, during any period in which offers or sales are being made, a
  post-effective amendment to this registration statement;
 
      (i) To include any prospectus required by Section 10(a)(3) of the
    1933 Act;
 
      (ii) To reflect in the prospectus any facts or events arising after
    the effective date of the registration statement (or the most recent
    post-effective amendment thereof) which, individually or in the
    aggregate, represent a fundamental change in the information set forth
    in the registration statement. Notwithstanding the foregoing, any
    increase or decrease in volume of securities offered (if the total
    dollar value of securities offered would not exceed that which was
    registered) and any deviation from the low or high and of the estimated
    maximum offering range may be reflected in the form of prospectus filed
    with the Commission pursuant to Rule 424(b) if, in the aggregate, the
    changes in volume and price represent no more than 20 percent change in
    the maximum aggregate offering price set forth in the "Calculation of
    Registration Fee" table in the effective registration statement.
 
      (iii) To include any material information with respect to the plan of
    distribution not previously disclosed in the registration statement or
    any material change to such information in the registration statement;
 
    (2) That, for the purpose of determining any liability under the 1933
  Act, each such post-effective amendment shall be deemed to be a new
  registration statement relating to the securities offered therein, and the
  offering of such securities at that time shall be deemed to be the initial
  bona fide offering thereof.
 
    (3) To remove from registration by means of a post-effective amendment
  any of the securities being registered which remain unsold at the
  termination of the offering.
 
                                     II-3
<PAGE>
 
  The undersigned Registrant hereby undertakes to provide to the Underwriters
at the closing specified in the Underwriting Agreements, certificates in such
denominations and registered in such names as required by the Underwriters to
permit prompt delivery to each purchaser.
 
  (b) Insofar as indemnification for liabilities arising under the 1933 Act
may be permitted to directors, officers and controlling persons of the
Registrant pursuant to the foregoing provisions, or otherwise, the Registrant
has been advised that in the opinion of the Securities and Exchange Commission
such indemnification is against public policy as expressed in the 1933 Act and
is, therefore, unenforceable. In the event that a claim for indemnification
against such liabilities (other than the payment by the Registrant of expenses
incurred or paid by a director, officer or controlling person of the
Registrant in the successful defense of any action, suit or proceeding) is
asserted by such director, officer or controlling person in connection with
the securities being registered, the Registrant will, unless in the opinion of
its counsel the matter has been settled by controlling precedent, submit to a
court of appropriate jurisdiction on the question whether such indemnification
by it is against public policy as expressed in the 1933 Act and will be
governed by the final adjudication of such issue.
 
  (c) The undersigned Registrant hereby undertakes that:
 
    (1) For purposes of determining any liability under the 1933 Act, the
  information omitted from the form of prospectus filed as a part of this
  Registration Statement in reliance upon Rule 430A and contained in a form
  of prospectus filed by the Registrant pursuant to Rules 424(b)(1) or (4) or
  497(h) under the 1933 Act shall be deemed to be part of this Registration
  Statement as of the time it was declared effective.
 
    (2) For the purpose of determining any liability under the 1933 Act, each
  post-effective amendment that contains a form of prospectus shall be deemed
  to be a new registration statement relating to the securities offered
  therein, and the offering of such securities at that time shall be deemed
  to be the initial bona fide offering thereof.
 
                                     II-4
<PAGE>
 
                                   SIGNATURES
   
  Pursuant to the requirements of the Securities Act of 1933, as amended, the
Registrant has duly caused this Amendment No. 4 to the Registration Statement
to be signed on its behalf by the undersigned, thereunto duly authorized, in
the City of Provo, State of Utah on November 17, 1996.     
 
                                                NU SKIN ASIA PACIFIC, INC.
                                                      
                                                   /s/ Steven J. Lund     
                                                By: ___________________________
                                                   Steven J. Lund
                                                   President and Chief
                                                    Executive Officer
   
  Pursuant to the requirements of the Securities Act of 1933, as amended, this
Amendment No. 4 to the Registration Statement has been signed below on November
17, 1996 by the following persons in the capacities indicated.     
 
             SIGNATURE                       TITLE                 DATE
 
                 *                      Chairman of the           
- ------------------------------------   Board of Directors      November 17,
           Blake M. Roney                                       1996     
 
                                      President and Chief      
      /s/ Steven J. Lund               Executive Officer       November 17,
- ------------------------------------      and Director          1996     
           Steven J. Lund                  (Principal
                                       Executive Officer)
 
                 *                       Vice President           
- ------------------------------------   Finance (Principal      November 17,
          Corey B. Lindley               Financial and          1996     
                                      Accounting Officer)
 
                 *                          Director              
- ------------------------------------                           November 17,
        Sandie N. Tillotson                                     1996     
 
                 *                          Director              
- ------------------------------------                           November 17,
           Keith R. Halls                                       1996     
 
                 *                          Director              
- ------------------------------------                           November 17,
          Brooke B. Roney                                       1996     
 
                 *                          Director              
- ------------------------------------                           November 17,
           Kirk V. Roney                                        1996     
 
                                      II-5
<PAGE>
 
              SIGNATURE                         TITLE                DATE
 
                  *                           Director              
- -------------------------------------                            November 17,
            Max E. Esplin                                         1996     
 
                  *                           Director              
- -------------------------------------                            November 17,
           Max L. Pinegar                                         1996     
          
       /s/ Steven J. Lund     
*By: ________________________________
  Steven J. Lund asattorney-in-fact
  for each of the persons indicated
 
                                      II-6
<PAGE>
 
                               INDEX TO EXHIBITS
 
<TABLE>   
<CAPTION>
                                                                     PAGINATION
                                                                         BY
                                                                     SEQUENTIAL
 EXHIBIT                                                             NUMBERING
 NUMBER                     EXHIBIT DESCRIPTION                        SYSTEM
 -------                    -------------------                      ----------
 <C>     <S>                                                         <C>
  *1.1   Form of U.S. Purchase Agreement
  *2.1   Form of Contribution Agreement
  *3.1   Amended and Restated Certificate of Incorporation of the
         Company
  *3.2   Amended and Restated Bylaws of the Company
  *4.1   Specimen Form of Stock Certificate for Class A Common
         Stock
  *4.2   Specimen Form of Stock Certificate for Class B Common
         Stock
  *5.1   Opinion of LeBoeuf, Lamb, Greene & MacRae, L.L.P.
         regarding legality of the securities covered by this
         Registration Statement
 *10.1   Form of Indemnification Agreement to be entered into by
         and among the Company and certain of its officers and
         directors
  10.2   Form of Stockholders Agreement by and among the initial
         stockholders of the Company
 *10.3   Employment Contract, dated December 12, 1991, by and
         between Nu Skin Taiwan and John Chou
 *10.4   Employment Agreement, dated May 1, 1993, by and between
         Nu Skin Japan and Takashi Bamba
 *10.5   Service Agreement, dated January 1, 1996, by and between
         Nu Skin Korea and Sung-Tae Han
 *10.6   Form of Purchase and Sale Agreement between Nu Skin Hong
         Kong and NSI
  10.7   Form of Licensing and Sales Agreement between NSI and
         each Subsidiary (other than Nu Skin Korea)
 *10.8   Form of Regional Distribution Agreement between NSI and
         Nu Skin Hong Kong
 *10.9   Form of Wholesale Distribution Agreement between NSI and
         each Subsidiary (other than Nu Skin Hong Kong)
 *10.10  Form of Trademark/Tradename License Agreement between NSI
         and each Subsidiary
 *10.11  Form of Management Services Agreement between NSIMG and
         each Subsidiary
  10.12  Form of Licensing and Sales Agreement between NSI and Nu
         Skin Korea
 *10.13  Form of Independent Distributor Agreement by and between
         NSI and Independent Distributors in Hong Kong/Macau
 *10.14  Form of Independent Distributor Agreement by and between
         NSI and Independent Distributors in Japan
 *10.15  Form of Independent Distributor Agreement by and between
         NSI and Independent Distributors in South Korea
 *10.16  Form of Independent Distributor Agreement by and between
         NSI and Independent Distributors in Taiwan
 *10.17  Nu Skin Asia Pacific, Inc. 1996 Stock Incentive Plan
 *10.18  Form of Bonus Incentive Plan for Subsidiary Presidents
 *10.19  Option Agreement, by and between the Company and M.
         Truman Hunt
 *10.20  Form of Mutual Indemnification Agreement by and between
         the Company and NSI
 *10.21  Manufacturing Sublicense Agreement, dated July 27, 1995,
         by and between NSI and Nu Skin Japan
 *10.22  1996 Option Agreement by and between the Company and NSI
 *10.23  Form of Addendum to Amended and Restated Licensing and
         Sales Agreement
 *10.24  Form of Administrative Services Agreement
 *21.1   Subsidiaries of the Company
</TABLE>    
<PAGE>
 
<TABLE>
<CAPTION>
                                                                    PAGINATION
                                                                        BY
                                                                    SEQUENTIAL
 EXHIBIT                                                            NUMBERING
 NUMBER                     EXHIBIT DESCRIPTION                       SYSTEM
 -------                    -------------------                     ----------
 <C>     <S>                                                        <C>
  23.1   Consent of Price Waterhouse LLP, independent accountants
  23.2   Consent of Price Waterhouse LLP, independent accountants
  23.4   Consent of Grant Thornton, independent certified public
         accountants
 *23.5   Consent of LeBoeuf, Lamb, Greene & MacRae, L.L.P.
         (contained in their Opinion filed as exhibit 5.1)
 *24     Power of Attorney (included with the signatures in Part
         II of this Registration Statement)
</TABLE>
- --------
   
*Previously filed.     
       
       

<PAGE>
 
                                                                    EXHIBIT 10.2

                             STOCKHOLDERS AGREEMENT


          THIS STOCKHOLDERS AGREEMENT (this "Agreement"), is effective as of
November 20, 1996, and is entered into by and among Blake M. Roney, Nedra D.
Roney, Sandra N. Tillotson, Kirk V. Roney, Brooke B. Roney, Steven J. Lund, R.
Craig Bryson, Craig S. Tillotson, Keith R. Halls, Rick A. Roney, Burke F. Roney,
Park R. Roney and the Stockholder Controlled Trusts (as defined below) listed on
the signature pages hereof (collectively, the "Initial Stockholders"), and Nu
Skin Asia Pacific, Inc., a corporation organized under the laws of the State of
Delaware (the "Company").

                                  WITNESSETH:
                                  ---------- 

          WHEREAS, the Initial Stockholders own all of the issued and
outstanding shares of common stock of Nu Skin Japan Company, Limited, Nu Skin
Taiwan, Inc., Nu Skin Hong Kong, Inc., Nu Skin Korea, Inc. and Nu Skin Personal
Care (Thailand) Limited (collectively, the "Subsidiaries");

          WHEREAS, the Initial Stockholders, in their respective capacities as
stockholders of the Subsidiaries, have entered into several stockholders
agreements among themselves which govern their rights, obligations and remedies
as stockholders of the Subsidiaries (the "Subsidiary Stockholders Agreements");

          WHEREAS, the Subsidiary Stockholders Agreements, among other things,
place certain restrictions on the Transfer (as defined below) of shares of
capital stock of the Subsidiaries (the "Subsidiary Shares");

          WHEREAS, pursuant to a Contribution Agreement of even date herewith
entered into by and between the Initial Stockholders, on the one hand, and the
Company, on the other hand (the "Contribution Agreement"), the Initial
Stockholders contributed to the Company all of the issued and outstanding shares
of common stock of the Subsidiaries in exchange for all of the then issued and
outstanding shares of Class B Common Stock, par value $.001 per share, of the
Company (the "Class B Common Stock"), such transaction is hereinafter referred
to as the "Reorganization;"

          WHEREAS, the Initial Stockholders desire, as of the date of this
Agreement, to waive all of their rights and remedies provided under the
Subsidiary Stockholders Agreements contingent upon the consummation of the
Reorganization and, immediately upon the consummation of the Reorganization, to
terminate the Subsidiary Stockholders Agreements;

          WHEREAS, each share of Class B Common Stock is convertible into one
share of Class A Common Stock, par value $.001 per share, of the Company (the
"Class A Common Stock");

          WHEREAS, immediately upon the consummation of the Reorganization, the
Initial Stockholders owned no shares of Class A Common Stock and 80,250,000
shares of Class B Common Stock (the Class A Common Stock and the Class B Common
Stock held by the Initial Stockholders are collectively referred to herein as
the "Shares");

          WHEREAS, the Initial Stockholders and the Company have agreed that it
would be in the best interests of each Initial Stockholder and the Company to
assure the continued management of the 
<PAGE>
 
Company by restricting the privilege of ownership of the Shares and, except as
hereinafter provided, to provide each of the Initial Stockholders with the
opportunity to acquire additional Shares pursuant to the provisions hereof;

          WHEREAS, following the Reorganization, the Initial Stockholders desire
to convert 2,855,000 shares of Class B Common Stock to Class A Common Stock (the
"Equity Incentive Shares") and contribute such Equity Incentive Shares (i) to
the Company for use in implementing a distributor equity incentive program with
and through Nu Skin International, Inc., a Utah corporation ("NSI"), and (ii) to
NSI and its affiliates (other than the Company and the Subsidiaries) for
issuance in connection with stock incentive awards to be granted to employees of
NSI and its affiliates (other than the Company and the Subsidiaries); and

          WHEREAS, in consideration for the contribution to the Company of a
portion of the Equity Incentive Shares, the Company desires to grant to the
Initial Stockholders the right to participate in certain future registrations of
Class A Common Stock with the U.S. Securities and Exchange Commission, or any
other federal agency at the time administering the Securities Act of 1933, as
amended (the "Commission").

          NOW, THEREFORE, in consideration of the premises and the mutual
agreements herein contained, the parties hereto agree as follows:

          1.  RESTRICTION ON TRANSFER.  Each of the Stockholders (as defined
              -----------------------                                       
below) hereby agrees that he, she or it shall not sell, assign, give, bequeath,
transfer, distribute, pledge, hypothecate or otherwise encumber or dispose of
(collectively, "Transfer") any of the Shares owned by him, her or it (whether
now owned or hereafter acquired) except as otherwise allowed by this Agreement.
Any attempted or purported Transfer of any Shares by any Stockholder in
violation or contravention of the terms of this Agreement shall be void.  The
Company shall, and shall instruct its transfer agent to, reject and refuse to
transfer on its books any Shares that may have been Transferred in violation or
contravention of any of the provisions of this Agreement and shall not recognize
any person, estate, executor, administrator, firm, association or corporation
holding any of the Shares as being a stockholder of the Company, and any such
person, estate, executor, administrator, firm, association or corporation shall
not have any rights as a stockholder of the Company.  In addition to any other
remedies available to the parties to this Agreement either at law, in equity or
pursuant to this Agreement, no dividends shall be paid on, nor any distribution
made on, any Shares Transferred in breach of this Agreement.

          2.  PERMITTED TRANSFERS.  The Stockholders shall be permitted to
              -------------------                                         
Transfer Shares as provided in Sections 3 and 4 hereof and, in addition, as
follows:

          2.1  Public Sale and Gifts, Bequests and Distributions.  Any
               -------------------------------------------------      
Stockholder may Transfer shares of Class A Common Stock pursuant to a widely
distributed public offering of shares of Class A Common Stock registered under
the Securities Act of 1933, as amended (the "Securities Act"), or pursuant to
Rule 144 (including subsection (k) thereof) (or any successor rule or regulation
to Rule 144) under the Securities Act ("Rule 144"), subject to and only in
accordance with the terms and conditions of this Agreement.  In addition,
subject to the lock-up agreement set forth in Section 2.7 below, any Stockholder
may Transfer Shares to Stockholder Controlled Trusts or to Stockholder
Controlled Entities (as defined below) or to persons or entities who are not
Stockholders as follows:  (a) by gift or bequest; and (b) in the case of
Stockholders who are the trustees of a Stockholder Controlled Trust or the

                                      -2-
<PAGE>
 
executors of the estate of a Stockholder Descendant (as defined below), by
distribution from such Stockholder Controlled Trust or such estate to one or
more beneficiaries thereof who are not Stockholders, all without regard to the
limitations imposed by this Agreement other than the requirements of the lock-up
agreement set forth in Section 2.7 below. For purposes of this Section 2.1, the
trustees of a Stockholder Controlled Trust in their capacity as trustees of such
Stockholder Controlled Trust shall be deemed to be a single Stockholder and the
executors of the estate of a Stockholder Descendant in their capacity as
executors of such estate shall be deemed to be a single Stockholder.

          2.2  Transfers Among Initial Stockholders.  Any Initial Stockholder
               ------------------------------------                          
may Transfer Shares to one or more Initial Stockholders without regard to the
limitations imposed by this Agreement by gift, bequest or sale; provided,
                                                                -------- 
however, that any sale of Shares by an Initial Stockholder (the "Selling Initial
- -------                                                                         
Stockholder") to one or more Initial Stockholders, other than Stockholder
Controlled Trusts controlled by such Selling Initial Stockholder, shall be
subject to the right of first offer granted to the Initial Stockholders in
Section 2.4 hereof.

          2.3  Pledges to Institutions.  Any Stockholder may grant a lien or
               -----------------------                                      
security interest in, pledge, hypothecate or encumber (collectively, a "Pledge")
any Shares, other than the Equity Incentive Shares, beneficially owned by him,
her or it to a nationally or internationally recognized financial or lending
institution with assets of not less than $10,000,000,000 (an "Institution");
provided, however, that the Institution must agree in writing at or prior to the
- --------  -------                                                               
time such Pledge is made that (i) no Transfer of Shares in connection with a
foreclosure, forfeiture or similar proceeding arising from the operation of such
Pledge shall be made except as provided in the immediately following sentence
and (ii) if such Institution itself should acquire ownership of Shares in
connection with a foreclosure, forfeiture or similar proceeding arising from the
operation of such Pledge, it will thereafter Transfer such Shares only in a
manner that a Stockholder would be permitted to do pursuant to Sections 2.1, 2.2
or 2.4 hereof.  An Institution that has been granted a Pledge of Shares may
Transfer such Shares in connection with a foreclosure, forfeiture or similar
proceeding arising from the operation of such Pledge (a) to such Institution,
(b) in a manner a Stockholder would be permitted to do pursuant to Sections 2.1,
2.2 or 2.4 hereof or (c) in any other public or private sale so long as (A) the
Stockholders are given at least forty-five (45) days prior written notice of the
time and place initially fixed for such sale (which sale may be adjourned from
time to time to any such time and place as is announced at the time and place
theretofore fixed for such sale) and (B) each Stockholder is entitled to bid to
purchase such Shares at such sale subject only to whatever limitations and
conditions of general applicability are generally established by such
Institution in connection with such sale (including, without limitation,
limitations and conditions to assure compliance with the Securities Act) (a
"Foreclosure Sale").  All sales pursuant to a Foreclosure Sale shall be subject
to the right of first offer granted to Stockholders in Section 2.4 hereof.
Shares Pledged to an Institution that are acquired by such Institution in
connection with a foreclosure, forfeiture or similar proceeding arising from a
Pledge of such Shares may be transferred to the parent corporation of such
Institution or any affiliated entity controlled by such Institution's parent
corporation without regard to the limitations imposed by this Agreement so long
as the transferee agrees in writing to be bound by the provisions of this
Agreement to the same extent such Institution is bound.

          2.4  Right of First Offer.
               -------------------- 

          (a) Except for Transfers permitted under this Agreement, Transfers
pursuant to a registration statement filed with the Commission or similar
regulatory agency of a foreign jurisdiction, Transfers in accordance with Rule
144, Stockholders may not Transfer Shares to any person or entity 

                                      -3-
<PAGE>
 
unless such transferring Stockholder (an "Offering Stockholder") first offers
such Shares to be Transferred (the "Offered Shares") to all Stockholders who are
then parties to this Agreement as provided below (the "Right of First Offer").

          (b) In order to offer any Offered Shares, the Offering Stockholder
shall give written notice (an "Offer Notice") of the proposed Transfer to all
Stockholders who then are parties to this Agreement setting forth, in reasonable
detail, the Offering Stockholder's intent to make such proposed Transfer, the
number of Offered Shares, the proposed date of consummation of such Transfer (if
known), the proposed purchase price per Share (including, if known, the amount
of cash or other property or consideration to be received upon the consummation
of the Transfer) (the "Offered Price Per Share"), any proposed sales commission
or advisory fees, and any other material terms and conditions of the proposed
Transfer to the extent then known.

          (c) Each Stockholder who is a party to this Agreement shall then have
the irrevocable right, exercisable within thirty (30) days after the Offer
Notice is given in accordance with the requirements of Section 12.2 hereof (the
"Notice Period"), to purchase such portion of the Offered Shares as the number
of Shares owned by such Stockholder bears to the total number of Shares owned by
all Stockholders (excluding Shares owned by the Offering Stockholder), at a
price per Share equal to the Offered Price Per Share and on the payment terms
specified in the Offer Notice; provided, however, that the Offered Price Per
                               --------  -------                            
Share for the Offered Shares shall be reduced by the difference (if positive)
between (i) the per Share amount of proposed sales commissions and advisory fees
specified in the Offer Notice and (ii) the per Share amount of any placement,
investment advisory or other similar fees (in the aggregate amount not to exceed
one percent (1%) of the gross purchase price for the Offered Shares) payable by
the Offering Stockholder in respect of the sale of the Offered Shares.  Each
Stockholder who is a party to this Agreement may exercise his, her or its Right
of First Offer by delivering to the Offering Stockholder a notice of such
exercise (an "Exercise Notice") within the Notice Period.  If any Stockholder
wishes to purchase less than all of his, her or its proportionate share of the
Offered Shares, he, she or it shall specify the number of Offered Shares he, she
or it wishes to purchase in his, her or its Exercise Notice.  Any Offered Shares
that a Stockholder shall have not elected to purchase during the Notice Period
shall be reoffered thereafter to all Stockholders who have elected to purchase
the full number of Shares offered to them.  Such reoffer shall remain open for
ten (10) days commencing on the date on which written notice of such reoffer is
given in accordance with the requirements of Section 12.2 hereof.  Each such
Stockholder who is reoffered Offered Shares shall notify the Offering
Stockholder in writing within such ten (10) day period of the number of such
reoffered Offered Shares such Stockholder desires to purchase (such
Stockholder's "Designated Shares") and shall be entitled to purchase that number
of such reoffered Offered Shares which is equal to the lesser of (x) such
Stockholder's Designated Shares and (y) the total number of such reoffered
Offered Shares multiplied by a fraction, the numerator of which is such
Stockholder's Designated Shares and the denominator of which is the aggregate
Designated Shares of all Stockholders.

          (d) The closing of the purchase and sale of the Offered Shares shall
occur on a date not later than sixty (60) days after the date on which the
Exercise Notice is given (or such later date as is the earliest date on which
the purchase may be completed in compliance with all applicable laws, rules and
regulations), and at the time and place provided for in the Offer Notice.

          (e) If any Offered Shares are not to be so purchased by Stockholders
exercising their rights during such thirty (30) day and/or ten (10) day periods,
as the case may be, then, for a period 

                                      -4-
<PAGE>
 
of sixty (60) days commencing on the day after the last day of such ten (10) day
period or, if there is no reoffer, the last day of such thirty (30) day period
(the "Third Party Sale Period"), the Offering Stockholder shall be entitled to
Transfer such Shares to one or more third parties for a gross price (or, in the
case of a Block Sale (as defined below), a price net of any sales commissions
and advisory fees) that is at least ninety-five percent (95%) of the Offered
Price Per Share, and otherwise on terms substantially similar to those described
in the Offer Notice; provided, however, that any Transfer of Shares proposed to
                     --------  -------
be made by such Offering Stockholder after the Third Party Sale Period or for a
price per Share below the price per Share specified in this sentence shall again
be subject to the provisions of this Section 2.4. The Offering Stockholder shall
promptly notify the Stockholders who are parties to this Agreement of the sale
(including the final per Share sale price) of any such Offered Shares to any
third party during the Third Party Sale Period. As used in this Agreement,
"Block Sale" means any sale, transfer or other disposition, directly or
indirectly, in a single transaction or a series of transactions, of Offered
Shares in any Third Party Sale Period in which beneficial ownership of eighty
percent (80%) or more of the aggregate amount of such Offered Shares is acquired
by one or two groups each consisting of two or more persons or entities who are
(i) "affiliates" (as such term is defined in Rule 12b-2 under the Securities
Exchange Act of 1934, as amended (the "Exchange Act"), of each other or one
another, or (ii) "associates" (as such term is defined in Rule 12b-2 under the
Exchange Act) of each other or one another or (iii) members of a group within
the meaning of Rule 13d-5 of the Exchange Act.

          (f) Any Pledge of Shares beneficially owned by a Stockholder to an
Institution shall not give the Stockholders any right to acquire such Shares
pursuant to this Section 2.4.  However, any proposed Transfer of such Shares in
connection with a foreclosure, forfeiture or similar proceeding arising from the
operation of any Pledge (other than a Transfer (i) to the Institution to which
such Pledge has been granted, (ii) pursuant to Sections 2.1 or 2.2 hereof or
(iii) pursuant to a Foreclosure Sale) shall constitute a Transfer subject to the
provisions of this Section 2.4.

          2.5  Application of Agreement to Shares After Transfer.  Unless a
               -------------------------------------------------           
majority in interest of the Initial Stockholders shall agree otherwise in
writing, all Shares Transferred in accordance with Section 2 hereof, other than
Transfers pursuant to a widely distributed public offering or in accordance with
Rule 144, shall be subject to the terms, obligations, conditions and
restrictions set forth in this Agreement, and any person or entity to whom or to
which such Shares have been Transferred shall automatically become a party to
this Agreement upon such Transfer and shall be subject to the provisions of this
Agreement.  The restrictions and obligations set forth in this Agreement,
including the restrictions described in Section 2.7, shall apply to the
transferee of any Shares Transferred pursuant to this Agreement (other than
pursuant to a widely distributed public offering or pursuant to Rule 144) and,
for purposes of calculating the Transfer restriction percentages in Section 2.7,
any Transfer by any transferor shall be aggregated with all Transfers by
transferees receiving Shares from the transferor (other than in a widely
distributed public offering or pursuant to Rule 144) and vice versa and all such
Transfers shall be counted towards the Transfer restriction percentages in
Section 2.7, as such percentages are applied to the transferor and all of its
transferees as a group.  Moreover, all Transfers by Nedra D. Roney, Burke F.
Roney, Rick A. Roney and Park R. Roney and their respective transferees shall be
considered together as a group for purposes of calculating the restriction
percentages set forth in Section 2.7 and applying such restriction percentages
to said individuals.  The Company may require any such person or entity to
execute any necessary documentation in connection with such person's or entity's
becoming a party to this Agreement.

                                      -5-
<PAGE>
 
          2.6  Definitions.  For purposes of this Agreement, the following terms
               -----------                                                      
shall have the following meanings:

          (a) "Stockholder" or "Stockholders" shall mean the following persons
               -----------      ------------                                  
and entities: (i) each Initial Stockholder and his, her or its permitted
assignees hereunder and his, her or its respective estate, guardian, conservator
or committee; (ii) each descendant of each Initial Stockholder (a "Stockholder
Descendant") and his, her or its respective estate, guardian, conservator or
committee; (iii) each Stockholder Controlled Entity; and (iv) the trustees, in
their respective capacities as such, of each Stockholder Controlled Trust.

          (b) "Stockholder Controlled Entity" shall mean the following entities:
               ----------------------------- 
(i) any not-for-profit corporation if at least eighty percent (80%) of its board
of directors is composed of an Initial Stockholder and his or her Stockholder
Descendants; (ii) any other corporation if at least eighty percent (80%) of the
value of its outstanding equity is owned by an Initial Stockholder; (iii) any
partnership if at least eighty percent (80%) of the value of its partnership
interests is owned by an Initial Stockholder; and (iv) any limited liability
company or similar company if at least eighty percent (80%) of the value of such
company is owned by an Initial Stockholder.

          (c) "Stockholder Controlled Trust" shall mean the following trusts:
               ----------------------------                                   
(i) the trusts set forth on the signature page hereof; and (ii) any trust the
primary beneficiaries of which are Stockholder Descendants, Spouses of
Stockholder Descendants (as defined below) and/or charitable organizations
(collectively, "Stockholder Beneficiaries"), provided that, if any such trust is
a wholly charitable trust, at least eighty percent (80%) of the trustees of such
trust consist of Initial Stockholders and/or Stockholder Descendants.  For
purposes of this Section 2.6(c), the primary beneficiaries of a trust will be
deemed to be Stockholder Beneficiaries if, under the maximum exercise of
discretion by the trustee in favor of persons or entities who are not
Stockholder Beneficiaries, the value of the interests of such persons or
entities in such trust, computed actuarially, is twenty percent (20%) or less.
The factors and methods prescribed in Section 7520 of the Internal Revenue Code
of 1986, as amended (the "Code"), for use in ascertaining the value of certain
interests shall be used in determining a beneficiary's actuarial interest in a
trust for purposes of applying this Section 2.6(c).  For purposes of this
Section 2.6(c), the actuarial value of the interest in a trust of any person or
entity in whose favor a testamentary power of appointment may be exercised shall
be deemed to be zero.  For purposes of this Section 2.6(c), in the case of a
trust created by a Stockholder Descendant, the actuarial value of the interest
in such trust of any person or entity who may receive trust property only at the
termination of the trust and then only in the event that, at the termination of
the trust, there are no living issue of such Stockholder Descendant, shall be
deemed to be zero.

          (d) "Spouses of Stockholder Descendants" shall mean those individuals
               ----------------------------------                              
who at any time were married to any Stockholder Descendant whether or not such
marriage is subsequently dissolved by death, divorce or by any other means.

          2.7  Lock-Up Agreement; Permitted Periodic Transfers.  Notwithstanding
               -----------------------------------------------                  
any provision of this Agreement to the contrary, in order to preserve the tax-
free status of the Reorganization under Section  351 of the Code, among other
reasons, except for Transfers made in accordance with Section 4 below, from and
after the date each Stockholder executes this Agreement, such Stockholder will
not, without the prior written consent of the Company, jointly or individually,
Transfer, offer, make any short sale of, contract to sell, lend, grant any
option for the purchase of, or otherwise dispose of, directly 

                                      -6-
<PAGE>
 
or indirectly, any Shares owned of record or beneficially by such Stockholder on
the effective date of the Company's Registration Statement on Form S-1 or
thereafter acquired, for a period of three hundred sixty-six (366) days from the
date of the closing of the Company's initial public offering of shares of its
Class A Common Stock, except for the sale of shares of Class A Common Stock sold
pursuant to the terms of the Underwriting Agreements pertaining to the Company's
initial public offering as disclosed in the Registration Statements filed with
the Commission and the Japanese Minister of Finance (the "MOF") in connection
with such offering. Each Stockholder agrees to execute and deliver a lock-up
agreement to the Underwriters in form and substance acceptable to the
Underwriters. In addition, after the expiration of said three hundred sixty-six
(366) day lock-up period, except for Transfers pursuant to registration
statements filed with the Commission or the MOF or other similar regulatory
agencies or foreign jurisdictions, no Stockholder shall Transfer in any one (1)
year period more than the greater of (a) one and one quarter of one percent
(1.25%) of the total number of Shares issued and outstanding at the time of such
proposed Transfer by such Stockholder or (b) ten percent (10%) of the total
number of Shares originally issued to such Stockholder by the Company in
connection with the Reorganization; provided, however, that no Stockholder shall
                                    --------  -------
Transfer in any one (1) year more than the maximum number of shares permitted to
be Transferred in accordance with Rule 144. The Stockholders agree that the
foregoing restriction on Transfers of Shares after the expiration of said three
hundred sixty-six (366) day lock-up period shall not apply to any Transfers
pursuant to Section 2.2 hereof.

     3.   INVOLUNTARY TRANSFERS.  If Shares of a Stockholder are Transferred by
          ---------------------                                                
operation of law to any person or entity other than a Stockholder, including,
without limitation, the trustee in bankruptcy of a Stockholder or a purchaser at
any creditor's or judicial sale (but not including (a) any Transfer pursuant to
a foreclosure forfeiture or similar sale as disclosed in Section 2.3 hereof, (b)
any Transfer to the guardian, conservator or committee of an incompetent
Stockholder or (c) any Transfer in a bankruptcy of Shares that are pledged to an
Institution), or if any Stockholder holding Shares ceases to be a Stockholder,
then, in each such case, such Stockholder shall be deemed to have offered all of
his, her or its Shares to all Stockholders who are parties to this Agreement in
the manner described in Section 2.4 hereof, except that the period of time in
which the Stockholders have the option to purchase such Shares shall commence on
the date of receipt by the Company of notice of such involuntary Transfer or
such Stockholder ceasing to be a Stockholder, as the case may be, and the
Offered Price Per Share shall equal the closing sales price per share of the
shares of Class A Common Stock on the last trading day prior to such date.  The
Company shall notify the appropriate Stockholders of the occurrence of such
involuntary Transfer or of a Stockholder ceasing to be a Stockholder as soon as
practicable after it is notified of the same.

     4.   AGREEMENT TO FUND EQUITY INCENTIVE PROGRAMS.
          ------------------------------------------- 

          (a) Each Stockholder and its transferees hereby covenant and agree for
a period of three (3) years from the date of this Agreement to make available to
the Company or its designee up to six percent (6%) of each such Stockholder's
(and such Stockholders' transferees considered as a group) shares of Class B
Common Stock, as designated by NSI, for the purpose of funding any distributor
or employee equity incentive program or programs sponsored by the Company or
NSI.  Any Transfer of shares of Class B Common Stock by the Stockholders for
this purpose shall be made pro rata by the Stockholders in accordance with their
ownership interests in the Company.

          (b) Except for the initial contribution to the Company of 1,605,000
shares of Class A Common Stock for issuance in connection with the Nu Skin
International, Inc. ("NSI") Distributor Option 

                                      -7-
<PAGE>
 
program and 1,250,000 shares of Class A Common Stock to NSI and its affiliates
(other than the Company) for issuance in connection with employee stock bonus
awards, in order to exercise its right to use the Equity Incentive Shares, the
Company shall give thirty (30) days written notice of the proposed Transfer to
all Stockholders who then are parties to this Agreement setting forth, in
reasonable detail, the Company's intent to make such proposed Transfer, the
number of Shares to be Transferred, the proposed date of consummation of such
Transfer (if known) and any other material terms and conditions of the proposed
Transfer to the extent then known. The Equity Incentive Shares will then be
Transferred at the end of such thirty (30) day period by the attorneys-in-fact
identified in Section 11 hereof.

     5.   CONTRIBUTION OF DIVIDENDS.  In the event that a majority in interest
          -------------------------                                           
of the Initial Stockholders, who are also shareholders of NSI, shall so decide
and shall notify all of such Initial Stockholders and the Company in writing,
any dividends (net of any taxes payable thereon) on the Shares to be paid by the
Company to such Initial Stockholders shall be contributed to NSI pro rata based
upon each such Initial Stockholder's ownership of shares of NSI common stock.
Notice of such contribution of dividends must be made in accordance with Section
12.2 hereof at least ten (10) business days before the payment of such dividends
by the Company to the Initial Stockholders.  In its sole discretion, the Company
may, upon receipt of notice of such contribution of dividends, pay such
dividends directly to NSI.  In the discretion of a majority in interest of the
Initial Stockholders who are also shareholders of NSI, the above-referenced
dividend payments may be made to NSI in cash or by any of such Initial
Stockholder's tender to NSI of NSI common stock.  For purposes of calculating
the NSI shares transferred hereunder, the value per NSI shall be determined by
multiplying NSI's net income for the four then most recently completed quarters
by a factor of 3.5 and dividing such figure by the total number of NSI shares of
common stock then outstanding.

     6.   WAIVER AND TERMINATION.
          ---------------------- 

          6.1  Waiver of Rights Under Subsidiary Stockholders Agreements.
               ---------------------------------------------------------  
Contingent upon the consummation of the Reorganization, each Initial Stockholder
waives, as of the date of this Agreement, all of his, her or its rights and
remedies, including, but not limited to, any rights to restrict the transfer of
Subsidiary Shares by other Initial Stockholders to any party to this Agreement,
arising from or under the Subsidiary Stockholders Agreements, any document
executed pursuant to or contemplated by the Subsidiary Stockholders Agreements
or any transaction performed or contemplated by the Subsidiary Stockholders
Agreements or any such document.

          6.2  Termination of the Subsidiary Stockholders Agreements.
               -----------------------------------------------------  
Immediately upon the consummation of the Reorganization, each Subsidiary
Stockholders Agreement shall terminate and all provisions thereunder shall
become null and void.

     7.   LEGEND ON CERTIFICATES.
          ---------------------- 

          7.1  Legend on Certificates.  All Shares now or hereafter owned by the
               ----------------------                                           
Stockholders shall be subject to the provisions of this Agreement and the
certificates representing such Shares shall bear the following legend:

          THE SALE, ASSIGNMENT, GIFT, BEQUEST, TRANSFER, DISTRIBUTION, PLEDGE,
          HYPOTHECATION OR OTHER ENCUMBRANCE OR DISPOSITION OF THE SHARES

                                      -8-
<PAGE>
 
          REPRESENTED BY THIS CERTIFICATE IS RESTRICTED BY THE TERMS OF A
          STOCKHOLDERS AGREEMENT AMONG CERTAIN INDIVIDUALS AND PERSONS REFERRED
          TO IN SUCH STOCKHOLDERS AGREEMENT, A COPY OF WHICH MAY BE EXAMINED AT
          THE OFFICE OF THE COMPANY.

          7.2  Deposit of Certificates.  Each Initial Stockholder hereby agrees
               -----------------------                                         
to deposit and leave on deposit with the Secretary of the Company or its
designee (i) during a period of one year from the date of this Agreement, all
certificates representing Shares, including, without limitation, the Equity
Incentive Shares, and (ii) during a period of two years from the end of the
period specified in clause (i) above, all certificates representing the Equity
Incentive Shares.

     8.   REGISTRATION RIGHTS.  In consideration for the contribution by the
          -------------------                                               
Initial Stockholders of shares of Class B Common Stock pursuant to Section 4
hereof, the Company hereby covenants and agrees as follows:

          8.1  Definitions.  For purposes of this Section 8, the following terms
               -----------                                                      
have the following meanings:

          "Restricted Stock" shall mean all Shares held by the Initial
           ----------------                                           
     Stockholders and their permitted assignees, excluding Shares (i) that have
     been registered under the Securities Act pursuant to an effective
     registration statement filed thereunder and disposed of in accordance with
     the registration statement covering them and (ii) that have been publicly
     sold pursuant to Rule 144.

          "Selling Expenses" shall mean the expenses described in Section 8.5
           ----------------                                                  
below.

          8.2  Incidental Registration.  If the Company at any time proposes to
               -----------------------                                         
register any of its securities under the Securities Act for sale to the public,
whether for its own account or for the account of other security holders or both
(except with respect to registration statements on Form S-4, Form S-8 or another
Form not available for registering the Restricted Stock for sale to the public),
each such time it will give written notice to all holders hereunder of
outstanding Restricted Stock of its intention so to do.  Upon the written
request of any such holder, received by the Company within ten (10) days
following the date of the Company's registration notice, to register such
holder's Restricted Stock, the Company will use its best efforts to cause such
Restricted Stock to be included in the registration statement proposed to be
filed by the Company.  The holders of Restricted Stock to be registered pursuant
to this Section 8.2 shall execute such documentation as may be reasonably
necessary to effect the registration and sale of the Restricted Stock proposed
to be included in such an underwriting upon the exercise of "piggyback" or
"incidental" registration rights.  Except as provided below, the number of
shares of Restricted Stock that may be requested to be registered upon exercise
of "piggyback" registration rights may be reduced (pro rata among the requesting
holders of all such Restricted Stock based upon the number of shares of
Restricted Stock requested to be registered by such holders) if and to the
extent that the Company or the managing underwriter shall be of the opinion that
such inclusion would adversely affect the marketing of the securities to be sold
by the Company therein.  No such reduction shall be made with respect to any
securities offered by the Company for its own account.  Notwithstanding the
foregoing provisions, the Company may withdraw any registration statement
referred to in this Section 8.2 without thereby incurring any liability to the
holders of Restricted Stock.

                                      -9-
<PAGE>
 
          8.3  Restrictions on Registration Rights.
               ----------------------------------- 

          (a) In the event of a registration of any shares of Restricted Stock
under the Securities Act pursuant to Section 8.2 hereof, the maximum number of
shares which each holder of Restricted Stock is entitled to request to be
registered shall be equal to the product of (i) the aggregate number of shares
of Restricted Stock requested to be registered by all holders thereof and (ii) a
fraction, the numerator of which shall be the percentage set forth opposite such
holder's name on Schedule A hereto, and the denominator of which shall be the
sum of such percentages for all holders of Restricted Stock electing to exercise
their registration rights pursuant to Section 8.2 hereof.

          (b) The right of each holder of Restricted Stock to participate in
registrations of Restricted Stock shall terminate when such holder and all
permitted transferees of such holder considered as a group, has received gross
proceeds from the sale of shares of Restricted Stock equal to the amount set
forth opposite such holder's name on Schedule B hereto.

          8.4  Registration Procedures.  If and whenever the Company is required
               -----------------------                                          
by the provisions of Section 8.2 above to use its best efforts to effect the
registration of any Restricted Stock under the Securities Act, the Company will,
as expeditiously as possible:

          (a) prepare and file with the Commission a registration statement
(which, in the case of an underwritten public offering pursuant to Section 8.2
above, shall be on Form S-1, Form S-3, or other Form of general applicability
satisfactory to the managing underwriter selected) with respect to such
securities and use its best efforts to cause such registration statement to
become and remain effective for the period of the distribution contemplated
thereby (determined as hereinafter provided);

          (b) prepare and file with the Commission such amendments and
supplements to such registration statement and the prospectus used in connection
therewith as may be necessary to keep such  registration statement effective for
the period specified in paragraph (a) above and comply with the provisions of
the Securities Act with respect to the disposition of all Restricted Stock
covered by such registration statement in accordance with the sellers' intended
method of disposition set forth in such registration statement for such period;

          (c) furnish to each seller of Restricted Stock covered by such
registration statement and to each underwriter such number of copies of the
registration statement and the printed prospectus included therein (including
each preliminary prospectus) as such persons reasonably may request in order to
facilitate the public sale or other disposition of the Restricted Stock covered
by such registration statement;

          (d) in connection with each registration hereunder, the sellers of
Restricted Stock will furnish to the Company in writing such information with
respect to themselves and the proposed distribution by them as reasonably shall
be necessary in order to effect the transaction and assure compliance with
federal and applicable state securities laws, as well as any documentation
customarily required by underwriters of such transaction;

          (e) in connection with any offering involving an underwriting of
shares being issued by the Company, the Company shall not be required under
Section 8.2 above to include any of 

                                      -10-
<PAGE>
 
the holders' Restricted Stock in such underwriting unless the holders of such
Restricted Stock accept the terms of the underwriting as agreed upon between the
Company and the underwriters selected; and

          (f) notwithstanding the provisions of Section 5(a) above, the
Company's obligation to file a registration statement, or cause such
registration statement to become and remain effective, shall be suspended for a
period not to exceed ninety (90) days in any twelve (12) month period if there
exists at the time material non-public information relating to the Company
which, in the reasonable opinion of the Company, should not be disclosed.

          8.5  Expenses.  All expenses incurred in connection with a
               --------                                             
registration pursuant to Section 8.2 (excluding underwriters' discounts and
commissions), including, without limitation, all registration and filing fees,
printing expenses, fees and disbursements of counsel and independent public
accountants for the Company, fees and expenses (including counsel fees) incurred
in connection with state securities or "blue sky" laws, fees of the National
Association of Securities Dealers, Inc., transfer taxes, fees of transfer agents
and registrars, costs of insurance and the reasonable fees and disbursements of
one counsel for all of the selling holders of Restricted Stock (which counsel
fees and disbursements shall not exceed $15,000) shall be borne by the Company;
provided, however, that if one or more selling holders of Restricted Stock shall
- --------  -------                                                               
withdraw his, her, its or their request for registration pursuant to Section 8.2
hereof, the Company shall not be required to pay such selling holder's or
holders' pro rata costs of insurance or pro rata portion of fees and
disbursements of counsel payable on behalf of  the selling holders of Restricted
Stock in connection with such registration.

          8.6  Changes in Shares.  If, and as often as, there is any change in
               -----------------                                              
the Shares, by way of a stock split, stock dividend, combination or
reclassification, or through a merger, consolidation, reorganization or
recapitalization, or by any other means, appropriate adjustment shall be made in
the provisions of this Agreement so that the rights and privileges granted
hereby shall continue with respect to the Shares as so changed.

     9.   AGREEMENT TO ENTER INTO THE CONTRIBUTION AGREEMENT.  Each Initial
          --------------------------------------------------               
Stockholder hereby covenants and agrees to enter into the Contribution Agreement
and to perform in accordance with the terms and provisions thereof.

     10.  TERMINATION.  The rights and obligations under this Agreement shall
          -----------                                                        
terminate automatically with respect to each Stockholder upon the earliest to
occur of (i) the execution of a written instrument to that effect by the Company
and each Stockholder who then owns Shares, (ii) the merger or consolidation of
the Company with a corporation or other entity upon consummation of which all
Stockholders immediately thereafter own in the aggregate less than twenty-five
percent (25%) of the total voting power of the surviving or resulting
corporation and (iii) the Transfer of Shares by any Stockholder that causes all
Stockholders immediately after such Transfer to own in the aggregate less than
ten percent (10%) of the total voting power of the Company.

     11.  APPOINTMENT OF ATTORNEYS-IN-FACT.  In connection with the agreement of
          --------------------------------                                      
the Stockholders to participate in the funding of any distributor or employee
equity incentive program or programs sponsored by the Company or NSI, as set
forth in Section 4 hereof, each of the Stockholders hereby makes, constitutes
and appoints each of Keith R. Halls or his successors and M. Truman Hunt or his
successors the true and lawful attorney-in-fact of the Stockholder (each said
person or his 

                                      -11-
<PAGE>
 
successors being hereinafter referred to as the "Attorney-in-Fact"), with full
power and authority to act in the name and on behalf of the Stockholder for the
following purposes:

          (a) to Transfer the Equity Incentive Shares to the Company;

          (b) to endorse, transfer and deliver certificates for the Equity
Incentive Shares to or on the order of the Company or to its nominee or
nominees, and to give such orders and instructions as the Attorney-in-Fact may
in his sole discretion determine with respect to (i) the transfer of the Equity
Incentive Shares on the books of the Company in order to effect such Transfer
(including the names in which new certificates for the Equity Incentive Shares
are to be issued and the denominations thereof), (ii) the delivery to or for the
account of the Company of the certificates for the Equity Incentive Shares
against receipt in the name of the Stockholders of the purchase price to be paid
therefor, and (iii) the remittance to the Stockholders of the proceeds, after
payment of expenses hereinafter described, from the Transfer of the Equity
Incentive Shares; if requested by or on behalf of the Stockholders, funds to be
remitted to the Stockholders shall be remitted by wire transfer (in accordance
with instructions provided by or on behalf of the Stockholders) promptly upon
such funds becoming available for transfer;

          (c) if necessary, to endorse (in blank or otherwise) on behalf of the
Stockholders the certificate or certificates representing the Equity Incentive
Shares or a stock power or powers attached to such certificate or certificates;

          (d) to incur any necessary or appropriate expense in connection with
the Transfer of the Equity Incentive Shares; and

          (e) otherwise take all actions, including the execution and delivery
of all documents, deemed advisable by the Attorney-in-Fact in its sole
discretion, with respect to the Transfer of the Equity Incentive Shares to the
Company as fully as the Stockholders could if the Stockholders were present and
acting.

     Each Attorney-in-Fact shall be entitled to act and rely upon any written
statement, request, notice or instructions representing the foregoing power of
attorney, not only as to the authorization, validity and effectiveness thereof,
but also as to the truth and acceptability of information therein contained.
The parties to this Agreement agree to indemnify and hold harmless each
Attorney-in-Fact from and against any loss, liability, damages or expenses
(including reasonable attorney's fees and court costs) incurred by either of
them arising out of or in connection with their acting as Attorney-in-Fact under
the foregoing power of attorney, as well as the costs and expenses of defending
against any claim of liability in the premises.  Each Attorney-in-Fact may
consult with counsel of his choice (who may be counsel for Nu Skin Asia Pacific,
Inc.) and the Attorney-in-Fact shall have full and complete authorization and
protection for any action taken or suffered by either of them hereunder in good
faith and in accordance with the opinion of such counsel.

     12.  GENERAL PROVISIONS.
          ------------------ 

          12.1 Governing Law.  This Agreement shall be governed by and construed
               -------------                                                    
in accordance with the laws of the State of Delaware.

                                      -12-
<PAGE>
 
          12.2 Notices.  Any notices and other communications given pursuant to
               -------                                                         
this Agreement shall be in writing and shall be effective upon delivery by hand
or on the fifth day after deposit in the mail if sent by certified or registered
mail (postage prepaid and return receipt requested) or on the next business day
if sent by a nationally recognized overnight courier service (appropriately
marked for overnight delivery) or upon transmission if sent by facsimile (with
request for immediate confirmation of receipt in a manner customary for
communication of such type and with physical delivery of the communication being
made by one of the other means specified in this Section 12.2 as promptly as
practicable thereafter).  Notices are to be addressed as follows:


               (i) If to the Company:

                   Nu Skin Asia Pacific, Inc.
                   75 West Center Street,
                   Suite 900
                   Provo, Utah 84601
                   Attention:  Steven J. Lund, President
                   Telecopy:  (801) 345-5999

                   With a copy to:

                   LeBoeuf, Lamb, Greene & MacRae, L.L.P.
                   136 South Main Street,
                   Suite 1000
                   Salt Lake City, Utah 84101-1685
                   Attention:  Nolan S. Taylor, Esq.
                   Telecopy:  (801) 359-8256


          (ii) If to a Stockholder, then as set forth opposite such
Stockholder's name in the second column of Schedule "C" attached hereto with a
copy to the person or persons listed opposite such Stockholder's name in the
third column of Schedule "C" attached hereto.

All notices to a party hereto shall be deemed to have been duly given for all
purposes under this Agreement if given to such party (with a copy to such person
or persons as specified) in accordance with the first sentence of this Section
12.2 (a) until notice is given pursuant to this Section 12.2 of a different
address from the address provided above or, in the case of any person or entity
that hereafter becomes a Stockholder, the address specified in the undertaking
delivered pursuant to Section 2.2 hereof, or (b) after notice has been given
pursuant to this Section 12.2 of a different address, the address specified in
such notice.  No notices hereunder shall be required to be given to any
Stockholder that hereafter becomes a Stockholder until notice of such
Stockholder becoming a Stockholder (including a copy of such Stockholder's
undertaking given pursuant to Section 2.2 hereof) is given to the Company and to
each Stockholder (with a copy of the same to such other persons as specified)
pursuant to this Section 12.2.

          12.3     Headings.  The headings of the various Sections of this
                   --------                                               
Agreement have been inserted for convenience only and shall not be deemed to be
part of this Agreement.

                                      -13-
<PAGE>
 
          12.4     Binding Effect.  This Agreement will be binding upon and
                   --------------                                          
inure to the benefit of the Company, its successors and assigns and to the
Stockholders and their respective heirs, personal representatives, successors
and assigns.

          12.5     No Oral Change.  This Agreement may not be changed orally,
                   --------------                                            
but only by an agreement in writing signed by the party against whom enforcement
of any waiver, change, modification or discharge is sought.

          12.6 Entire Understanding.  This Agreement sets forth the entire
               --------------------                                       
agreement and understanding of the parties hereto in respect of the subject
matter hereof and the transactions contemplated hereby and supersedes all prior
written and oral agreements, arrangements and understandings relating to the
subject matter hereof.

               12.7  Remedies.
                     -------- 

          (a) The parties hereto acknowledge that money damages are not an
adequate remedy for violations of this Agreement and that any party may, in such
party's sole discretion, apply to any court of competent jurisdiction for
specific performance or injunctive relief or such other relief as such court may
deem just and proper in order to enforce this Agreement or prevent any violation
hereof and, to the extent permitted by applicable law, each party hereto waives
any objection to the imposition of such relief.

          (b) All rights, powers and remedies provided under this Agreement or
otherwise available in respect hereof, whether at law or in equity, shall be
cumulative and not alternative, and the exercise or beginning of the exercise of
any thereof by any party hereto shall not preclude the simultaneous or later
exercise of any other such right, power or remedy by such party.

          12.8     Trustees' Capacity.  With respect to obligations of trustees
                   ------------------                                          
who are parties to this Agreement in their capacity as a trustee of one or more
trusts, this Agreement shall be binding upon such trustees only in their
capacities as trustees, not individually and not with respect to any Shares
other than Shares held by them in their capacity as trustees of such trusts.

          12.9     Counterparts.  This Agreement may be executed in any number
                   ------------                                               
of counterparts, each of which shall be deemed to be an original, but all of
which together shall constitute one and the same instrument.  Each counterpart
may consist of a number of copies each signed by less than all, but together
signed by all, of the parties hereto.

          12.10    Application of Agreement to After-Acquired Shares.  All the
                   -------------------------------------------------          
provisions of this Agreement shall apply to all of the Shares of the Company
owned by a person or entity at the time he, she or it is or becomes a party
hereto or that may be issued or transferred hereafter to a Stockholder as a
result of any additional issuance, purchase, exchange or reclassification of
Shares, corporate reorganization or any other form of recapitalization,
consolidation, merger, share split or share dividend or that are acquired by a
Stockholder in any other manner.

                                      -14-
<PAGE>
 
                  [REMAINDER OF PAGE INTENTIONALLY LEFT BLANK]

                                      -15-
<PAGE>
 
SIGNATURE PAGE OF THE STOCKHOLDERS AGREEMENT EFFECTIVE AS OF NOVEMBER 20, 1996

     IN WITNESS WHEREOF, this Stockholders Agreement has been signed as of the
date first above written.  This Stockholders Agreement may be signed in
counterparts and may be signed by facsimile signature, each of which shall be
deemed to be effective as of the date above first written.


                            NU SKIN ASIA PACIFIC, INC.,
                            a Delaware Corporation



                            By:     ____________________________________

                            Its:    ____________________________________



                            __________________________________________
                            Blake M. Roney, individually


                            THE ALL R'S TRUST



                            By:     ____________________________________
                                    Steven J. Lund
                            Its:    Trustee


                            THE B & N RONEY TRUST



                            By:     ____________________________________
                                    Steven J. Lund
                            Its:    Trustee

                              Page (i) of (xvii)
    
<PAGE>
 
SIGNATURE PAGE OF THE STOCKHOLDERS AGREEMENT EFFECTIVE AS OF NOVEMBER 20, 1996

                            THE WFA TRUST



                            By:     ____________________________________
                                    Steven J. Lund
                            Its:    Trustee


                            BNASIA, LTD.



                            By:     ____________________________________
                                    Blake M. Roney
                            Its:    General Partner



                            By:     ____________________________________
                                    Nancy L. Roney
                            Its:    General Partner


                            THE BLAKE M. AND NANCY L. RONEY FOUNDATION



                            By:     ____________________________________
                                    Blake M. Roney
                            Its:    Trustee



                            By:     ____________________________________
                                    Nancy L. Roney
                            Its:    Trustee

                              Page (ii) of (xvii)
<PAGE>
 
SIGNATURE PAGE OF THE STOCKHOLDERS AGREEMENT EFFECTIVE AS OF NOVEMBER 20, 1996

                            B & N RHINO COMPANY, L.C.



                            By:     ____________________________________
                                    Craig F. McCullough
                            Its:    Manager



                            __________________________________________
                            Nedra D. Roney, individually



                            __________________________________________
                            Rick Roney, individually



                            __________________________________________
                            Burke Roney, individually



                            __________________________________________
                            Park Roney, individually


                            THE MAR TRUST



                            By:     ____________________________________
                                    Keith R. Halls
                            Its:    Trustee

                             Page (iii) of (xvii)
<PAGE>
 
SIGNATURE PAGE OF THE STOCKHOLDERS AGREEMENT EFFECTIVE AS OF NOVEMBER 20, 1996

                            THE NR TRUST



                            By:     ____________________________________
                                    Keith R. Halls
                            Its:    Trustee


                            THE NEDRA RONEY FOUNDATION



                            By:     ____________________________________
                                    Nedra Roney
                            Its:    Trustee



                            By:     ____________________________________
                                    Evan A Schmutz
                            Its:    Trustee


                            THE NEDRA RONEY FIXED CHARITABLE TRUST



                            By:     ____________________________________
                                    Keith R. Halls
                            Its:    Trustee


                            NR RHINO COMPANY, L.C.



                            By:     ____________________________________
                                    Craig F. McCullough
                            Its:    Manager

                              Page (iv) of (xvii)
<PAGE>
 
SIGNATURE PAGE OF THE STOCKHOLDERS AGREEMENT EFFECTIVE AS OF NOVEMBER 20, 1996


                            __________________________________________
                            Sandra N. Tillotson, individually


                            THE SNT TRUST



                            By:     ____________________________________
                                    Lee M. Brower
                            Its:    Trustee


                            THE DVNM TRUST



                            By:     ____________________________________
                                    Lee M. Brower
                            Its:    Trustee


                            THE CWN TRUST



                            By:     ____________________________________
                                    Lee M. Brower
                            Its:    Trustee


                            THE DPN TRUST



                            By:     ____________________________________
                                    Craig S. Tillotson
                            Its:    Trustee

                              Page (v) of (xvii)
<PAGE>
 
SIGNATURE PAGE OF THE STOCKHOLDERS AGREEMENT EFFECTIVE AS OF NOVEMBER 20, 1996

                            By:  ____________________________________
                                    Lee M. Brower
                            Its:    Trustee


                            THE GNT TRUST



                            By:     ____________________________________
                                    Craig S. Tillotson
                            Its:    Trustee



                            By:     ____________________________________
                                    Lee M. Brower
                            Its:    Trustee


                            THE LMB TRUST



                            By:     ____________________________________
                                    Gregory N. Barrick
                            Its:    Trustee


                            THE SANDRA N. TILLOTSON FIXED CHARITABLE TRUST



                            By:     ____________________________________
                                    Sandra N. Tillotson
                            Its:    Trustee

                              Page (vi) of (xvii)
<PAGE>
 
SIGNATURE PAGE OF THE STOCKHOLDERS AGREEMENT EFFECTIVE AS OF NOVEMBER 20, 1996

                            SNT RHINO COMPANY, L.C.



                            By:     ____________________________________
                                    Craig S. Tillotson
                            Its:    Manager



                            __________________________________________
                            Steven J. Lund, individually


                            SKASIA, LTD.



                            By:     ____________________________________
                                    Steven J. Lund
                            Its:    General Partner



                            By:     ____________________________________
                                    Kalleen Lund
                            Its:    General Partner



                            THE S AND K LUND TRUST



                            By:     ____________________________________
                                    Blake M. Roney
                            Its:    Trustee

                             Page (vii) of (xvii)
<PAGE>
 
SIGNATURE PAGE OF THE STOCKHOLDERS AGREEMENT EFFECTIVE AS OF NOVEMBER 20, 1996

                            THE STEVEN J. AND KALLEEN LUND FOUNDATION



                            By:     ____________________________________
                                    Steven J. Lund
                            Its:    Trustee



                            By:     ____________________________________
                                    Kalleen Lund
                            Its:    Trustee


                            THE STEVEN AND KALLEEN LUND FIXED CHARITABLE TRUST



                            By:     ____________________________________
                                    Steven J. Lund
                            Its:    Trustee



                            By:     ____________________________________
                                    Kalleen Lund
                            Its:    Trustee


                            S & K RHINO COMPANY, L.C.



                            By:     ____________________________________
                                    Craig F. McCullough
                            Its:    Manager

                             Page (viii) of (xvii)
<PAGE>
 
SIGNATURE PAGE OF THE STOCKHOLDERS AGREEMENT EFFECTIVE AS OF NOVEMBER 20, 1996


                            __________________________________________
                            Brooke B. Roney, individually


                            BDASIA, LTD.



                            By:     ____________________________________
                                    Brooke B. Roney
                            Its:    General Partner



                            By:     ____________________________________
                                    Denice R. Roney
                            Its:    General Partner


                            THE B AND D RONEY TRUST



                            By:     ____________________________________
                                    Blake M. Roney
                            Its:    Trustee


                            THE BROOKE BRENNAN AND DENICE RENEE RONEY FOUNDATION



                            By:     ____________________________________
                                    Brooke B. Roney
                            Its:    Trustee



                            By:     ____________________________________
                                    Denise R. Roney
                            Its:    Trustee

                              Page (ix) of (xvii)
<PAGE>
 
SIGNATURE PAGE OF THE STOCKHOLDERS AGREEMENT EFFECTIVE AS OF NOVEMBER 20, 1996


                            __________________________________________
                            Kirk V. Roney, individually


                            KMASIA, LTD.



                            By:     ____________________________________
                                    Kirk V. Roney
                            Its:    General Partner



                            By:     ____________________________________
                                    Melanie K. Roney
                            Its:    General Partner


                            THE K AND M RONEY TRUST



                            By:     ____________________________________
                                    Rick Roney
                            Its:    Trustee


                            THE KIRK AND MELANIE RONEY FIXED CHARITABLE TRUST



                            By:     ____________________________________
                                    Kirk V. Roney
                            Its:    Trustee



                            By:     ____________________________________
                                    Melanie K. Roney
                            Its:    Trustee

                              Page (x) of (xvii)
<PAGE>
 
SIGNATURE PAGE OF THE STOCKHOLDERS AGREEMENT EFFECTIVE AS OF NOVEMBER 20, 1996


                            K & M RHINO COMPANY, L.C.



                            By:     ____________________________________
                                    Craig F. McCullough
                            Its:    Manager



                            __________________________________________
                            Keith R. Halls, individually


                            KAASIA, LTD.



                            By:     ____________________________________
                                    Keith R. Halls
                            Its:    General Partner



                            By:     ____________________________________
                                    Anna Lisa Halls
                            Its:    General Partner


                            THE K AND A HALLS TRUST



                            By:     ____________________________________
                                    Michael L. Halls
                            Its:    Trustee

                              Page (xi) of (xvii)
<PAGE>
 
SIGNATURE PAGE OF THE STOCKHOLDERS AGREEMENT EFFECTIVE AS OF NOVEMBER 20, 1996

                            THE HALLS FAMILY TRUST



                            By:     ____________________________________
                                    Michael L. Halls
                            Its:    Trustee



                            THE KEITH AND ANNA LISA HALLS FIXED CHARITABLE TRUST



                            By:     ____________________________________
                                    Keith R. Halls
                            Its:    Trustee



                            By:     ____________________________________
                                    Anna Lisa Halls
                            Its:    Trustee


                            THE KEITH RAY AND ANNA LISA MASSARO HALLS FOUNDATION



                            By:     ____________________________________
                                    Keith R. Halls
                            Its:    Trustee



                            By:     ____________________________________
                                    Anna Lisa Halls
                            Its:    Trustee

                             Page (xii) of (xvii)
<PAGE>
 
SIGNATURE PAGE OF THE STOCKHOLDERS AGREEMENT EFFECTIVE AS OF NOVEMBER 20, 1996

                            K & A RHINO COMPANY, L.C.



                            By:     ____________________________________
                                    Craig F. McCullough
                            Its:    Manager



                            __________________________________________
                            Craig S. Tillotson, individually


                            THE CST TRUST



                            By:     ____________________________________
                                    Sandra N. Tillotson
                            Its:    Trustee


                            THE JS TRUST



                            By:     ____________________________________
                                    Lee M. Brower
                            Its:    Trustee


                            THE JT TRUST



                            By:     ____________________________________
                                    Lee M. Brower
                            Its:    Trustee

                             Page (xiii) of (xvii)
<PAGE>
 
SIGNATURE PAGE OF THE STOCKHOLDERS AGREEMENT EFFECTIVE AS OF NOVEMBER 20, 1996

                            THE CB TRUST



                            By:     ____________________________________
                                    Lee M. Brower
                            Its:    Trustee


                            THE CM TRUST



                            By:     ____________________________________
                                    Lee M. Brower
                            Its:    Trustee


                            THE BCT TRUST



                            By:     ____________________________________
                                    Lee M. Brower
                            Its:    Trustee


                            THE ST TRUST



                            By:     ____________________________________
                                    Lee M. Brower
                            Its:    Trustee


                            THE NJR TRUST



                            By:     ____________________________________
                                    Lee M. Brower
                            Its:    Trustee

                             Page (xiv) of (xvii)
<PAGE>
 
SIGNATURE PAGE OF THE STOCKHOLDERS AGREEMENT EFFECTIVE AS OF NOVEMBER 20, 1996

                            THE RLS TRUST



                            By:     ____________________________________
                                    Lee M. Brower
                            Its:    Trustee


                            THE RBZ TRUST



                            By:     ____________________________________
                                    Lee M. Brower
                            Its:    Trustee


                            THE LB TRUST



                            By:     ____________________________________
                                    Gregory N. Barrick
                            Its:    Trustee


                            THE CRAIG S. TILLOTSON FIXED CHARITABLE TRUST



                            By:     ____________________________________
                                    Craig S. Tillotson
                            Its:    Trustee

                              Page (xv) of (xvii)
<PAGE>
 
SIGNATURE PAGE OF THE STOCKHOLDERS AGREEMENT EFFECTIVE AS OF NOVEMBER 20, 1996

                            CST RHINO COMPANY, L.C.



                            By:     ____________________________________
                                    Sandra N. Tillotson
                            Its:    Manager



                            __________________________________________
                            R. Craig Bryson, individually


                            RCKASIA, LTD.



                            By:     ____________________________________
                                    R. Craig Bryson
                            Its:    General Partner



                            By:     ____________________________________
                                    Kathleen D. Bryson
                            Its:    General Partner


                            THE C AND K TRUST



                            By:     ____________________________________
                                    Steven J. Lund
                            Its:    Trustee

                             Page (xvi) of (xvii)
<PAGE>
 
SIGNATURE PAGE OF THE STOCKHOLDERS AGREEMENT EFFECTIVE AS OF NOVEMBER 20, 1996

                            THE BRYSON FOUNDATION



                            By:     ____________________________________
                                    R. Craig Bryson
                            Its:    Trustee



                            By:     ____________________________________
                                    Kathleen D. Bryson
                            Its:    Trustee


                            THE BRYSON FIXED CHARITABLE TRUST



                            By:     ____________________________________
                                    R. Craig Bryson
                            Its:    Trustee



                            By:     ____________________________________
                                    Kathleen D. Bryson
                            Its:    Trustee


                            CKB RHINO COMPANY, L.C.



                            By:     ____________________________________
                                    Keith R. Halls
                            Its:    Manager

                             Page (xvii) of (xvii)
<PAGE>
 
                                 SCHEDULE "A"

HOLDER OF RESTRICTED             PERCENTAGE
- --------------------             ----------

STOCK/1/  
- --------

Blake M. Roney                      18.18%
Nedra D. Roney                    16.2094%
Sandra N. Tillotson                  13.6%
Kirk V. Roney                         9.1%
Brooke B. Roney                       9.1%
Steven J. Lund                        9.1%
R. Craig Bryson                       9.1%
Craig S. Tillotson                    9.1%
Keith R. Halls                       4.54%
Rick A. Roney                       .7177%
Burke F. Roney                      .5741%
Park R. Roney                       .5741%
Mark A. Roney                       .1794%


- ----------
/1/  Includes all Stockholder Controlled Entities and Stockholder Controlled
     Trusts formed by or for the respective holder of Restricted Stock.
<PAGE>
 
                                 SCHEDULE "B"

HOLDER OF RESTRICTED               AMOUNT
- ---------------------            -----------

STOCK/2/  
- --------

Blake M. Roney                   $30,000,000
Nedra D. Roney                   $26,921,265
Sandra N. Tillotson              $22,500,000
Kirk V. Roney                    $15,000,000
Brooke B. Roney                  $15,000,000
Steven J. Lund                   $15,000,000
R. Craig Bryson                  $15,000,000
Craig S. Tillotson               $15,000,000
Keith R. Halls                   $ 7,500,000
Rick A. Roney                    $ 1,184,205
Burke F. Roney                   $   947,265
Park R. Roney                    $   947,265
Mark A. Roney                    $   296,010

- ----------
/2/  Includes all Stockholder Controlled Trusts formed by the respective holder
     of Restricted Stock.
<PAGE>
 
                                 SCHEDULE "C"

                                 STOCKHOLDERS

                                        

     STOCKHOLDER NAME       ADDRESS           WITH COPY TO
     ----------------       -------           ------------

<PAGE>
 
                                                                    EXHIBIT 10.7



                                   NSI - NSJ
                              AMENDED AND RESTATED
                         LICENSING AND SALES AGREEMENT
<PAGE>
 
                         TABLE OF CONTENTS
                         -----------------

ARTICLE I
     DEFINITIONS................................................2
     1.1  "Agreement"...........................................3
     1.2  "Bonus Payments"......................................3
     1.3  "Commission Expense...................................3
     1.4  "Copyrights" .........................................3
     1.5  "Distributor Contract"................................3
     1.6  "Distributor Lists"...................................3
     1.7  "Fixed Commission Expense"............................3
     1.8  "Independent Distributor Network".....................3
     1.9  "Know-How"............................................4
     1.10 "Licensed Property"...................................4
     1.11 "Net Sales"...........................................4
     1.12 "NSI Independent Distributor".........................4
     1.13 "Products"............................................4
     1.14 "Proprietary Information".............................4
     1.15 "Resident NSI Independent Distributor"................5
     1.16 "Sales Compensation Plan".............................5
     1.17 "Sales Aids"..........................................5
     1.18 "Starter Kit".........................................5
     1.19  "Territory"..........................................5

ARTICLE II
     GRANT OF LICENSE AND PARTIAL  
     ASSIGNMENT OF OBLIGATIONS; LICENSE FEES....................6
     2.1  Grant of License......................................6
     2.2  Assignment of Obligations.............................6
     2.3  NSI's Interest in Licensed Property...................6
     2.4  Recitals of Value of Licensed Property................6
     2.5  Warranty of Title.....................................7
     2.6  Modifications.........................................7
     2.7  License Fee...........................................7

ARTICLE III
     COMPUTATION AND PAYMENT TERMS..............................7
     3.1  Bonus Payments........................................7
     3.2  License Fee...........................................9
     3.4 Payments to NSI........................................9
     3.6 Default Rate..........................................10

ARTICLE IV
     CERTAIN OBLIGATIONS OF THE PARTIES UNDER THE AGREEMENT....10
     4.1  Certain Obligations, Rights and Duties of NSI........10
<PAGE>
 
     4.2  Certain Obligations, Rights and Duties of NSJ........11

ARTICLE V
     STARTER KIT SALES.........................................12
     5.1  Agreement to Purchase Starter Kits...................12
     5.2  Pricing..............................................12
     5.3  Payment Method.......................................12
     5.4  Quantities...........................................13
     5.5  Quality of Starter Kits..............................13
     5.6  Merchantability......................................13

ARTICLE VI
     GOVERNMENTAL APPROVALS, LAWS AND REGULATIONS..............13
     6.1  Government Approvals.................................13
     6.2  Compliance with Laws.................................13
     6.3   Compliance of Licensed Property.....................14

ARTICLE VII
     TERM AND TERMINATION......................................14
     7.1  Term.................................................14
     7.2  Termination..........................................15
     7.3  Termination on Default...............................15
     7.4  Termination on Change of Control.....................16
     7.5  Survival of Obligations..............................16
     7.6  Reversion of Rights..................................16

ARTICLE VIII
     INFRINGEMENT; INDEMNIFICATION.............................16

ARTICLE IX
     NATURE OF RELATIONSHIP....................................17

ARTICLE X
     CONFIDENTIALITY...........................................18

ARTICLE XI
     MAINTENANCE OF LICENSED PROPERTY; RECORDING...............19

ARTICLE XII
     MISCELLANEOUS.............................................19
     12.1  Assignment..........................................19
     12.2  Force Majeure.......................................19
     12.3  Governing Law and Dispute Resolution................20
     12.4  Applicability of Post-Effective Law.................21
     12.5  Waiver and Delay....................................21

                                       ii
<PAGE>
 
     12.6  Notices.............................................21
     12.7  Integrated Contract.................................22
     12.8  Modifications and Amendments........................22
     12.9  Severability........................................22
     12.10  Counterparts and Headings..........................23

                                      iii
<PAGE>

                              AMENDED AND RESTATED
                              --------------------
                         LICENSING AND SALES AGREEMENT
                         -----------------------------
 
     WHEREAS, NSI is engaged in the design, production and marketing of products
and related sales aids, for multi-national distribution through a network of
independent distributors; and

     WHEREAS, NSJ desires to act as the exclusive wholesale distributor of NSI
products in Japan, having entered a separate written Wholesale Distribution
Agreement with Nu Skin Hong Kong, Inc., the exclusive regional distributor of
such products and sales aids in the Asia-Pacific region; and

     WHEREAS, NSI and NSJ desire to implement NSI's Independent Distributor
Network (as defined below) to promote sales of products and sales aids; and

     WHEREAS,  NSI desires to further develop and enlarge its Independent
Distributor Network in the country of Japan with the assistance of NSJ, for
their mutual benefit, in accordance with the terms and conditions hereinafter
provided; and
<PAGE>
 
     WHEREAS, NSJ recognizes and agrees that NSI has expended considerable time,
effort and resources to develop and maintain the Licensed Property (as hereafter
defined) and NSJ further agrees it will derive a considerable benefit from its
use of the Licensed Property in the Territory and from NSI's efforts and
expenditures respecting the Licensed Property; and

     WHEREAS,  NSI and NSJ (as assignee of Nu Skin Japan, Inc.) entered into a
Licensing and Sales Agreement on November 11, 1993, and entered into Amendments
to said agreement on July 12, 1994, December 15, 1994 and March 14, 1995 (the
"Prior Licensing and Sales Agreement"); and

     WHEREAS, the  Parties wish to amend and restate the Prior Licensing and
Sales Agreement as set forth herein;

     NOW THEREFORE, in consideration of the premises, the mutual promises,
covenants, and warranties hereinafter set forth and for other valuable
consideration, the sufficiency of which is hereby acknowledged, the Parties
agree as follows:

                                   ARTICLE I

                                  DEFINITIONS
                                  -----------

     For the purposes of this Agreement, the following words and terms shall
have the meaning assigned to them in this Article I:

                                       2
<PAGE>
 
      1.1  "Agreement" shall mean this Amended and Restated Licensing and Sales
Agreement (together with any exhibits and schedules hereto), as the same may be
modified, amended or supplemented from time to time.

      1.2  "Bonus Payments" shall mean, for any NSI Independent Distributor, all
monetary obligations due to such Distributor accrued under the terms of the
Sales Compensation Plan and such Distributor's Distributor Contract with NSI.

      1.3   "Commission Expense" shall mean all direct expenses of NSI incurred
in operating, managing, and executing the Sales Compensation Plan.  These
expenses include, but are not limited to amounts paid to NSI Independent
Distributors as Bonus Payments as well as NSI's operational costs associated
with the calculation of these monthly payments.

      1.4  "Copyrights" shall mean any and all protectable software, programs,
databases, source codes and applications owned by NSI or which NSI has a right
to use, license or sub-license, relating directly or indirectly to the
Independent Distributor Network, Distribution Lists or the Sales Compensation
Plan.

      1.5  "Distributor Contract" shall mean, for any NSI Independent
Distributor, its contract with NSI pursuant to which NSI authorizes it to
distribute NSI's Products and Sales Aids.

      1.6  "Distributor Lists" shall mean any and all individual or accumulated
name, address, identification number, sponsor name and/or similar lists of all
present or future NSI Independent Distributors expressed in any medium.

      1.7  "Fixed Commission Expense" shall mean, for any period, forty-two
percent (42%) of the aggregate amount (in Yen) of sales by NSJ of Products
during such period.

      1.8  "Independent Distributor Network" shall mean the network of all NSI
Independent Distributors.

                                       3
<PAGE>
 
      1.9  "Know-How" shall mean any information, including, without limitation,
any commercial or business information, lists, marketing methods, marketing
surveys, processes, specifications, quality control reports, drawings,
photographs, or any other information owned by NSI, whether or not considered
proprietary, relating to the Independent Distributor Network, the Distributor
Lists, and the Sales Compensation Plan.

      1.10  "Licensed Property" shall mean the Independent Distributor Network,
the Distributor Lists, the Sales Compensation Plan, the Copyrights, and the
associated Know-How.

      1.11  "Net Sales" shall mean, for any period, the number of Products and
Sales Aids sold by NSJ to NSI Independent Distributors during such period,
multiplied by NSJ's then current selling price to its distributors for each such
Product or Sales Aids less applicable consumption taxes and returns or refunds
reasonably accepted and credited by NSJ during such period.

      1.12  "NSI Independent Distributor" shall mean a person or business entity
who has entered into a Distributor Contract.

      1.13  "Products" shall mean those goods sold by NSI which carry a point
value within the Sales Compensation Plan.

      1.14  "Proprietary Information" shall mean, without limitation, all
information other than information in published form or expressly designated by
either party in writing as non-confidential, which is directly or indirectly
disclosed to the other party, regardless of the form in which it is disclosed,
relating in any way to the following property owned by the Parties or which the
Parties have been licensed to use or sub-license: (1) proprietary technical
information related to the Licensed Property and the Starter Kit; (2)
information respecting actual or potential customers or customer contacts and
customer sales strategies, names, addresses, phone numbers, identification
numbers, database information and its organization, unique business methods; (3)

                                       4
<PAGE>
 
market studies, penetration data, customers, products, contracts, copyrights,
computer programs, applications, technical data, licensed technology, patents,
inventions, procedures, methods, designs, strategies, plans, liabilities,
assets, cost revenues, sales costs, production costs, raw material sources and
other market information; (4) other sales and marketing plans, programs and
strategies; (5) trade secrets, Know-How, designs and proprietary commercial and
technical information, methods, practices, procedures, processes, formulae with
respect to manufacturing, assembly, design or processing products subject to
this Agreement and any component, part or manufacture thereof; (7) profits,
organization, employees, agents, distributors, suppliers, trade marks, trade
names and services; (8) other business and commercial practices in general
relating directly or indirectly to the foregoing; and, (9) computer disks or
other records or documents, originals or copies, containing in whole or in part
any of the foregoing.

      1.15  "Resident NSI Independent Distributor" shall mean any NSI
Independent Distributor whose country of residence as shown on the records of
NSI is in the Territory.

      1.16  "Sales Compensation Plan" shall mean the method employed by NSI to
calculate Bonus Payments paid to the Independent Distributor Network upon the
Sale of Products.

      1.17  "Sales Aids" shall mean materials, in whatever form and/or design
produced to assist in the marketing of Products.

      1.18  "Starter Kit" shall mean those materials purchased by an NSI
Independent Distributor upon the execution of a Distributor Contract which
explains the Sales Compensation Plan and other NSI policies, procedures and
programs, the contractual relationship with NSI and the marketing support
programs for the Territory.

      1.19   "Territory" shall mean the country of Japan.

                                       5
<PAGE>
 
                                  ARTICLE II

                          GRANT OF LICENSE AND PARTIAL
                    ASSIGNMENT OF OBLIGATIONS; LICENSE FEES
                    ---------------------------------------

          2.1  Grant of License.  Subject to the terms and conditions of this
               ----------------                                              
Agreement, NSI hereby grants to NSJ an exclusive license to use the Licensed
Property in the Territory; provided that all such uses shall comply in all
                           --------                                       
material respects with the terms of this Agreement and; provided further that
                                                        --------             
NSJ shall not have the right to grant any right, title, use or sublicense for
the Licensed Property.

          2.2  Assignment of Obligations.  NSI hereby transfers and assigns to
               -------------------------                                      
NSJ its obligations to make Bonus Payments to Resident Independent Distributors
under their Distributor Contracts and NSJ hereby accepts such transfer and
assignment and assumes such obligations.

          2.3  NSI's Interest in Licensed Property.  NSI hereby retains legal
               -----------------------------------                           
title to the Licensed Property for all purposes, including but not limited to,
the bringing or defending of any legal action in the Territory which it deems
reasonable to protect its rights therein.  NSJ agrees to assist NSI in any
manner to protect NSI's rights in the Licensed Property which NSI may reasonably
request.  NSI shall reimburse NSJ for any third party costs incurred by NSJ in
providing such assistance.

          2.4  Recitals of Value of Licensed Property.  NSJ recognizes and
               --------------------------------------                     
agrees that NSI has expended considerable time, effort and resources to develop,
maintain and enhance the Licensed Property.  NSJ further agrees it will derive a
considerable benefit from its use of the Licensed Property in the Territory and
from NSI's efforts and expenditures respecting the Licensed Property.

                                       6
<PAGE>
 
          2.5  Warranty of Title.  NSI hereby warrants and represents that it is
               -----------------                                                
the sole and exclusive owner of the Licensed Property and that to the best of
its knowledge and information no claim exists or has been made contesting the
ownership and title of said Licensed Property.

          2.6  Modifications.  NSJ shall make no modification to the Licensed
               -------------                                                 
Property without the express, prior written consent of NSI.

          2.7  License Fee.  As compensation for the exclusive licenses granted
               -----------                                                     
pursuant to the terms of this Agreement, NSJ shall pay to NSI a license fee
equal to four percent (4%) of its Net Sales of  Products, Sales Aids and other
items (exclusive of Starter Kits and goods sold on consignment) sold to NSI
Independent Distributors.

                                  ARTICLE III

                         COMPUTATION AND PAYMENT TERMS
                         -----------------------------

          3.1  Bonus Payments.  Pursuant to Section 2.2 hereof, NSJ  agrees to
               --------------                                                 
make Bonus Payments to Resident Independent Distributors under their Distributor
Contracts.  The Parties further agree to settle the difference between the
amount of such Bonus Payments paid by NSJ in each month and the Fixed Commission
Expense in such month.  The procedures for such payment and settlement are as
follows:

          3.1(a) Within eight (8) days following the close of each month, NSJ
          shall deliver to NSI, by electronic transmission or such other medium
          as the Parties shall agree to from time to time, a statement of NSJ's
          sales of Products during such month (including a detail of sales to
          each NSI Independent Distributor to which sales were made during such
          month) and of such other items as NSI shall reasonably request from
          time to time (the "Detailed Sales Report").

                                       7
<PAGE>
 
          3.1(b) By the later of twelve (12) days after receipt of the Detailed
          Sales Report or twenty (20) days after the end of such month, NSI
          shall deliver to NSJ, by electronic transmission or such other medium
          as the parties shall agree to from time to time, a calculation of the
          Bonus Payments due to Resident Independent Distributors under their
          Distributor Contracts for such month (the "Monthly Bonus Amount"), a
          calculation of the Fixed Commission Expense for such month and such
          other items as NSJ shall reasonably request from time to time (the
          "Bonus Statement").

          3.1(c) By the later of ten (10) days after receipt of the Bonus
          Statement or thirty (30) days after the end of such month, NSJ shall
          pay Bonus Payments due to the Resident Independent Distributors.
          Concurrently with or promptly after such payment NSJ shall deliver to
          NSI (i) if the Monthly Aggregate Bonus Amounts paid to all Resident
          Independent Distributors is less than the Fixed Commission Expense for
          such month, payment of the deficiency in accordance with the
          procedures set forth in Section 3.4(a) hereof, or (ii) if the
          aggregate Monthly Bonus Amounts paid to all Resident Independent
          Distributors exceeds the Fixed Commission Expense for such month, an
          invoice to NSI for reimbursement of such excess amount. In the event
          NSJ shall have given NSI an invoice for reimbursement of excess Bonus
          Payments as set forth in clause (i) above, NSI shall pay the amount so
          invoiced to NSJ pursuant to the procedures set forth in this Section
          3.1 within 10 days after receipt thereof.

          3.1(d) The Parties acknowledge that the percentage used in calculating
          the Fixed Commission Expense has been set on the basis of NSI's
          historical experience. The Parties agree that the percentage used in
          calculating the Fixed Commission Expense shall remain consistent with
          actual Commission Expense as a percentage of sales of Products to NSI

                                       8
<PAGE>
 
Independent Distributors  and shall be negotiated and determined on an arm's
length basis, and may be adjusted from time to time as agreed by the Parties in
writing based upon an annual review thereof.

          3.2  License Fee.  The procedures for payment of the License Fees
               -----------                             
payable hereunder are as follows:

          3.2(a) Within 30 days following the close of each month, NSJ shall
          deliver to NSI, by electronic transmission or such other medium as the
          parties shall agree to from time to time, a statement of its Net Sales
          during such month in the Territory and a computation of the license
          fees payable under Section 2.7 hereof. NSJ shall make payment of such
          license fees in accordance with Section 3.4(a) hereof concurrently
          with delivery of such statement.

          3.2(b) For purposes of computing the license fee, Products and Sales
          Aids shall be considered sold when recognized for accounting purposes
          as a sale by NSJ as per U.S. GAAP.

          3.2(c) The Parties agree that the license fee shall remain competitive
          within the market and shall be negotiated and determined on an arm's
          length basis and may be adjusted from time to time as agreed by the
          Parties in writing.

          3.3 Records. Each Party shall keep complete and accurate records of
              -------                                                        
its compliance with its obligations under this Agreement which shall be open to
inspection by authorized representatives of the other Party at any reasonable
time.

          3.4 Payments to NSI. Payments made by NSJ to NSI under this Agreement
              ---------------                                                  
shall be payable in Japanese Yen.  Payments shall be made either directly to NSI
in immediately available

                                       9
<PAGE>
 
funds by wire transfer to an account designated by NSI or by such other means of
payment acceptable to NSI from time to time.

          3.5 Payments to NSJ.  Payments made by NSI to NSJ under this Agreement
              ---------------                                                   
shall be payable in Japanese Yen.  Payments shall be made either directly to NSJ
in immediately available funds by wire transfer to an account designated by NSJ
or by such other means of payment acceptable to NSJ from time to time.

          3.6 Default Rate.  Without limiting any of NSI's other rights and
              ------------                                                 
remedies under this Agreement, amounts outstanding under the terms of this
Agreement not paid within 60 days from the date due and payable, and as set
forth in the payment provisions herein, shall bear interest at the prime
interest rate as reported in the Wall Street Journal plus two percent (2%) for
                                 -------------------                          
the full period outstanding.

                                   ARTICLE IV

             CERTAIN OBLIGATIONS OF THE PARTIES UNDER THE AGREEMENT
             ------------------------------------------------------

          4.1  Certain Obligations, Rights and Duties of NSI.  NSI agrees that,
               ---------------------------------------------                   
in addition to its other obligations under this Agreement, NSI will maintain and
provide support for the Sales Compensation Plan.  NSI agrees, among other
things:  (1) to maintain a computer system, including hardware, software, data
links, computer peripherals, printers, etc. to adequately fulfill NSI's
obligations under the Sales Compensation Plan; (2) to provide necessary training
and support to NSJ relating to the Resident Independent Distributors, including
information relating to training methods, motivational strategies, convention
and event planning, technical policies and procedure knowledge, etc;  (3) to
receive and use NSJ's sales information to compute the correct and appropriate
payments to the Resident Independent Distributors as set forth in Section 3.1(b)

                                       10
<PAGE>
 
hereof; (4) in consultation with NSJ, to discipline NSI Independent Distributors
as it deems necessary to help insure the reputation of  NSI;  (5) to maintain a
record of the Distributor Contracts  and provide such information to NSJ, as
reasonably requested; and (6) to perform any other function or provide the
necessary support to comply with the terms of this Agreement and to otherwise
support and maintain the Independent Distributor Network within the Territory.

          4.2  Certain Obligations, Rights and Duties of NSJ.  In addition to
               ---------------------------------------------                 
its other obligations under this Agreement NSJ agrees, among other things:  (1)
to maintain, at its sole cost and expense, such facilities and other places of
business within the Territory necessary to effect the purposes and intentions of
this Agreement and to bear all costs and expenses it incurs in the negotiation,
memorialization, execution and performance of all leases, rentals, equipment,
salaries, taxes, licenses, insurance, permits, telephone, telegraph,
promotional, advertising, travel, accounting, legal and such similar expenses,
relating to the business of NSJ under the terms and conditions of this
Agreement, unless otherwise agreed in writing by the Parties;  (2) to manage its
business affairs in such a manner that the reputation of NSI is not damaged;
(3) to sell Starter Kits to potential NSI Independent Distributors in accordance
with all applicable laws and industry standards; (4) to collect requests for
Distributor Contracts from potential NSI Independent Distributors and forward
these contracts to NSI in a timely fashion (provided that all such requests for
Distributor Contracts shall be reviewed for acceptance or rejection by NSI in
the United States and in no instance shall NSJ accept such requests for
Distributor Contracts,);  (5) to train and lend assistance to NSI Independent
Distributors in the Territory;  (6) to transmit information regarding Net Sales
to NSI Independent Distributors and such other information as NSI may reasonably
request; (7) to pay Bonus Payments to Resident Distributor subject to settlement
as set forth in Section 3.1 hereof; (8) to use its best efforts to monitor and
supervise

                                       11
<PAGE>
 
the activities of Resident NSI Distributors; (9) to use its best efforts to
cause the enforcement of the Distributor Contracts to ensure compliance
therewith and with NSI's policies and procedures and to any action against
Resident NSI Distributors for violation of the terms and conditions of the
Distributor Contract, NSI's policies and procedures, or any other rules and
regulations of NSI or NSJ as NSI shall reasonably request; and (10) to perform
any other function or provide support as NSI shall reasonably request to enable
NSI to fully perform its obligations to the NSI Independent Distributors under
the Sales Compensation Plan and their Distributor Contracts.

                                   ARTICLE V

                               STARTER KIT SALES
                               -----------------

          5.1  Agreement to Purchase Starter Kits.  The Parties acknowledge that
               ----------------------------------                               
pursuant to this Agreement NSJ is being granted an exclusive license to use the
Licensed Property, including the Independent Distributor Network, in the
Territory.  NSJ agrees to use its best efforts in supporting the development of
the Independent Distributor Network in the Territory by selling to potential NSI
Independent Distributors in the Territory Starter Kits which NSI has either (i)
purchased from NSI, or (ii) has sourced and priced locally, or any part thereof,
subject to review, approval and oversight of NSI and in accordance with
instructions and specifications given by NSI.

          5.2  Pricing.  The Parties agree that the price of Starter Kits shall
               -------                                                         
be negotiated and determined on an arm's length basis and may be adjusted from
time to time as agreed by the Parties in writing.

          5.3  Payment Method.  NSJ shall pay the commercial invoices for
               --------------                                            
Starter Kits shipped under this Agreement in the manner set forth in Section
3.4.

                                       12
<PAGE>
 
          5.4  Quantities.  NSJ agrees to purchase sufficient quantities of the
               ----------                                                      
Starter Kits from NSI to fill orders, in a timely fashion, received from
potential NSI Independent Distributors in the Territory.

          5.5  Quality of Starter Kits.  NSI shall use its best efforts to
               -----------------------                                    
maintain and augment the quality, image and value of the Starter Kits such that
Starter Kits sold in the Territory are consistent with the quality of those sold
in the United States of America.

          5.6  Merchantability.  NSI warrants that Starter Kits sold to NSJ
               ---------------                                             
pursuant to this Agreement will be merchantable and of sufficient quality for
sales within the Territory.  If NSJ determines that certain Starter Kits
supplied under this Agreement are not merchantable, a claim for a refund of the
price paid can be made within 45 days from the day the Starter Kits are received
in the Territory.  NSI agrees to refund, or credit the account of NSJ, for the
purchase price of such non-merchantable Starter Kits.

                                   ARTICLE VI

                  GOVERNMENTAL APPROVALS, LAWS AND REGULATIONS
                  --------------------------------------------

          6.1  Government Approvals.  NSJ agrees to obtain, or cause to be
               --------------------                                       
obtained, at its sole cost and expense, any governmental approval and make, or
cause to be made, any filings or notifications required under all applicable
laws, regulations and ordinances in the Territory to enable this Agreement to
become effective or to enable any payment pursuant to the provisions of this
Agreement to be made.  NSJ agrees to keep NSI informed of its progress in
obtaining all such government approvals.

          6.2  Compliance with Laws.  Each party agrees to refrain from any
               --------------------                                        
action that will cause the other party to be in violation of any applicable law,
regulation, or ordinance of any jurisdiction

                                       13
<PAGE>
 
in the Territory or the United States or elsewhere or any international
convention or bilateral or multilateral treaty to which any jurisdiction in the
Territory or the United States is a signatory, including, without limitation,
the U.S. Foreign Corrupt Practices Act of 1977, the U.S. Export Control Laws,
and the U.S. Anti-Boycott laws.

          6.3   Compliance of Licensed Property.  NSI agrees to take, or cause
                -------------------------------                               
to be taken, at its sole cost and expense, all actions necessary to ensure the
compliance of the Licensed Property with applicable laws, regulations and
ordinances in the Territory (including, without limitation, direct selling
laws).  NSI agrees to keep NSJ informed of its progress in obtaining all such
government approvals.

                                  ARTICLE VII

                              TERM AND TERMINATION
                              --------------------

          7.1  Term.  Subject to Section 7.2 hereof, this Agreement shall be for
               ----                                                             
a term ending on December 31, 2016 provided, however, that this Agreement is
subject to renegotiation after December 31, 2001 in the event that (i) Blake M.
Roney, Nedra D. Roney, Sandie N. Tillotson, Craig Tillotson, Craig Bryson,
Steven J. Lund, Brooke B. Roney, Kirk V. Roney and Keith R. Halls (the "Existing
Stockholders"), or members of their families, or trusts or foundations
established by or for the benefit of the Existing Stockholders or members of
their families on a combined basis no longer beneficially own a majority of the
voting stock of Nu Skin Asia Pacific, Inc. ("Nu Skin Asia"), or (ii) the
Existing Stockholders, or members of their families, or trusts or foundations
established by or for the benefit of the Existing Stockholders or members of
their families on a combined basis no longer beneficially own a majority of the
voting stock of NSI.

                                       14
<PAGE>
 
          7.2  Termination.  This Agreement may be terminated by either party
               -----------                                                   
immediately or at any time the occurrence of any of the following events:

         (a) the other Party shall commence any case, proceeding or other action
         (i) under any existing or future law of any jurisdiction, domestic or
         foreign, relating to bankruptcy, insolvency, reorganization or relief
         of debtors, seeking to have an order for relief entered with respect to
         it, or seeking to adjudicate it a bankrupt or insolvent, or seeking
         reorganization, arrangement, adjustment, winding-up, liquidation,
         dissolution, compensation or other relief with respect to it or its
         debts, or (ii) seeking appointment of a receiver, trustee, custodian or
         other similar action; or

         (b) there shall be commenced against the other Party any case,
         proceeding or other action of a nature referred to in clause (a) above
         which (A) results in the entry of an order for relief or any such
         adjudication or appointment or (B) remains undismissed, undischarged or
         unbonded for a period of 90 days. Events described in clauses (a) and
         (b) of this Section 7.2 shall be referred to as a Bankruptcy Event. If
         a Bankruptcy Event occurs, all amounts owing under this Agreement shall
         become immediately due and payable, without any notice thereof; or

         (c) if the other Party causes or allows a judgment in excess of twenty-
         five million dollars ($25,000,000) to be entered against it or
         involuntarily allows a lien, security interest, or other encumbrance to
         attach to its assets which secures an amount in excess of twenty-five
         million dollars ($25,000,000) to be placed upon its assets.

          7.3  Termination on Default.  This Agreement may be terminated by
               ----------------------                                      
either party, if the other party is in default in the performance of any
material obligation under this Agreement and

                                       15
<PAGE>
 
such default has not been cured within sixty (60) days after receipt of written
notice of such default by the defaulting party.

          7.4  Termination on Change of Control.  This Agreement may be
               --------------------------------                        
terminated by NSI if Nu Skin Asia shall no longer own or control a majority of
the voting interest in NSJ or by NSJ if the Existing Stockholders should no
longer own or control a majority of the voting interest in NSI, with such
termination to take effect thirty (30) days after NSI gives written notice to
NSJ of the occurrence of a change in control and its intention to terminate this
Agreement based thereon.

          7.5  Survival of Obligations.  The obligations of the Parties to pay
               -----------------------                                        
any sums which are due and payable as of the expiration or termination of this
Agreement and their obligation under Section 2.3, Article VIII and Article X
hereof shall survive the expiration or termination of this Agreement.

          7.6  Reversion of Rights.  Upon termination of this Agreement, all
               -------------------                                          
rights and licenses herein granted to NSJ shall immediately cease and shall
revert to NSI, and NSJ shall cease representing to any third party that it has
any right to use, assign, convey or otherwise transfer the Licensed Property.

                                  ARTICLE VIII

                         INFRINGEMENT; INDEMNIFICATION
                         -----------------------------

          NSI hereby represents and warrants that, as of the date hereof, there
are no infringement or misappropriation suits pending or filed or, to its
knowledge, threatened against NSI within the Territories that relate to the
Licensed Property and NSI is not presently aware of any such infringement or
misappropriation.  NSI shall indemnify and hold NSJ harmless from and against
all claims, actions, suits, proceedings, losses, liabilities, costs, damages and
attorneys' fees in

                                       16
<PAGE>
 
respect of a third party claim alleging infringement or misappropriation by NSJ
in respect of its use of the Licensed Property in the Territory; provided that
                                                                 --------     
NSJ shall give NSI prompt written notice of any claim, action, suit or
proceeding and without limiting the generality of Section 2.3 hereof, shall
cooperate with NSI in the defense of any such claim, action, suit or proceeding.
NSI shall have the right to select counsel in any such claim, action, suit or
proceeding.  In the event that any such claim, action or proceeding is
successful, NSI shall use reasonable efforts to make such changes in the
Licensed Property to permit NSJ to continue to make use of the Licensed Property
to permit NSJ to continue to make use of the Licensed Property to permit NSJ to
continue to make use of the Licensed Property free and clear of all infringement
and misappropriation.  NSI shall give NSI prompt written notice of any
infringement or misappropriation of the Licensed Property by any third party.
NSI shall have the sole right to initiate any and all legal proceedings against
any such third party and, without limiting the generality of Section 2.3 hereof,
NSJ shall cooperate with NSI in the pursuit of any such proceeding.  NSI shall
retain any damage award obtained from such third party.

                                   ARTICLE IX

                             NATURE OF RELATIONSHIP
                             ----------------------

          The relationship of NSJ and NSI shall be and at all times remain,
respectively, that of independent contractor and contracting party.  Nothing
contained or implied in this Agreement shall be construed to constitute either
party as the legal representative or agent of the other or to constitute or
construe the Parties as partners, joint venturers, co-owners or otherwise as
participants in a joint or common undertaking.  Neither Party is authorized to
conclude any

                                       17
<PAGE>
 
contract or agreement or make any commitment, representation or warranty that
binds the other or otherwise act in the name of or on behalf of the other.

                                   ARTICLE X

                                CONFIDENTIALITY
                                ---------------

          All Proprietary Information or other non-public or proprietary
business or technical information owned or used by NSI or NSJ and supplied to or
acquired by the other whether in oral or documentary form (the "Confidential
Information") shall be supplied and acquired in confidence and shall be solely
for the use of the receiving party pursuant to this Agreement and such party
shall keep the Confidential Information confidential and shall not disclose the
same, at any time during the term of this Agreement or after its termination,
except to its employees, or its affiliates or its affiliates' employees for the
purposes of its business in accordance with this Agreement and except as may be
required by law; provided that if the receiving party determines that a
disclosure is required by law, the receiving party shall notify the disclosing
party in order to give the disclosing party an opportunity to seek an injunction
or otherwise attempt to keep the Confidential Information confidential.  The
receiving party shall, at the request of the disclosing party, destroy or return
the Confidential Information without retaining copies if, as and when this
Agreement is terminated or expires.  For purposes of this Agreement, the term
"Confidential Information" shall not include information or documents that (i)
become generally available to the public other than as a result of a disclosure
by the receiving party, (ii) were otherwise lawfully available to the receiving
party, or (iii) were generated independently by the receiving party.  The
provisions of this Article shall survive termination of this Agreement.

                                       18
<PAGE>
 
                                  ARTICLE XI

                  MAINTENANCE OF LICENSED PROPERTY; RECORDING
                  -------------------------------------------

          NSI shall use its best efforts and take all reasonable steps
consistent with its existing internal policies and procedures and with this
Agreement to maintain the Licensed Property in the Territory.  In no event shall
this clause be construed to require NSI to establish or maintain a branch
office, subsidiary corporation or fixed place of business or similar permanent
establishment in the Territory.  NSI, in its sole discretion, shall have the
right to record this Agreement or proof thereof, or to enter NSJ as a registered
user in the Territory.  NSJ agrees to cooperate, as reasonably requested by NSI,
in arranging for such recordings or entries, or in bearing or canceling such
recordings or entries in the event of amendments to or termination of this
Agreement for any reason.

                                  ARTICLE XII

                                 MISCELLANEOUS

          12.1  Assignment.  This Agreement shall be binding on and inure to the
                ----------                                                      
benefit of the heirs, successors, assigns and beneficiaries of the Parties;
provided that neither party may assign this Agreement or any rights or
obligations hereunder, whether by operation of law or otherwise, without the
prior written consent of the other party's authorized representative.  Any such
attempted assignment, without the written consent provided herein, shall be void
and unenforceable.

          12.2  Force Majeure.  The Parties shall not be responsible for failure
                -------------                                                   
to perform hereunder due to force majeure, which shall include, but not be
limited to:  fires, floods, riots, strikes, labor

                                       19
<PAGE>
 
disputes, freight embargoes or transportation delays, shortage of labor,
inability to secure fuel, material, supplies, equipment or power at reasonable
prices or on account of shortage thereof, acts of God or of the public enemy,
war or civil disturbances, any existing or future laws, rules, regulations or
acts of any government (including any orders, rules or regulations issued by any
official or agency or such government) affecting a party that would delay or
prohibit performance hereunder, or any cause beyond the reasonable control of a
party.  If an event of force majeure should occur, the affected party shall
promptly give notice thereof to the other party and such affected party shall
use its reasonable best efforts to cure or correct any such event of force
majeure.

          12.3  Governing Law and Dispute Resolution.  This Agreement shall be
                ------------------------------------                          
governed by and construed in accordance with the laws of the State of Utah,
applicable to contracts made and to be wholly performed within such State.  Any
dispute arising out of this Agreement, if not resolved by mutual agreement of
NSI and NSJ within 30 days after written notice of such dispute is given by NSJ
or NSI, as the case may be, shall be resolved through arbitration with the Utah
office and division of the American Arbitration Association ("AAA").  If the
dispute is not resolved within such 30-day period, the Parties shall petition
the AAA to promptly appoint a competent, disinterested person to act as such
arbitrator.  Within 30 days after the designation or appointment of such
arbitrator, such arbitrator shall be required to commence the arbitration
proceeding in the state of Utah at a time and place to be fixed by the
arbitrator, who shall so notify NSI and NSJ. Such arbitration proceeding shall
be conducted in accordance with the applicable rules and procedures of the AAA,
and/or as otherwise may be agreed by NSI and NSJ.  The decision of the
arbitrator shall be final and binding upon NSI and NSJ and may be enforced in
any court of competent jurisdiction.  The expenses and costs of such arbitration
shall be divided and borne

                                       20
<PAGE>
 
equally by NSI and NSJ; provided, that each of NSI and NSJ shall pay all fees
                        --------                                             
and expenses incurred by it in presenting or defending against such claim, right
or cause of action.

          12.4  Applicability of Post-Effective Law.  The parties agree that
                -----------------------------------                         
neither the Vienna Convention on the International Sale of Goods nor any such
similar law, treaty or act that becomes effective during the term of this
Agreement shall be applicable to this Agreement or the transactions contemplated
hereunder.

          12.5  Waiver and Delay.  No waiver by either party of any breach or
                ----------------                                             
default in performance by the other party, and no failure, refusal or neglect of
either party to exercise any right, power or option given to it hereunder or to
insist upon strict compliance with or performance of the other party's
obligations under this Agreement, shall constitute a waiver of the provisions of
this Agreement with respect to any subsequent breach thereof or a waiver by
either party of its right at any time thereafter to require exact and strict
compliance with the provisions thereof.

          12.6  Notices.  All notices, requests and other communications
                -------                                                 
hereunder shall be in writing and shall be deemed to have been duly given, if
delivered by hand, or if communicated by facsimile, cable or similar electronic
means to the facsimile number or cable identification number as previously
provided by each party to the other, at the time that receipt thereof has been
confirmed by return electronic communication or signal that the message has been
received, or if mailed, ten (10) days after dispatch by registered airmail,
postage prepaid, from any post office addressed as follows:

                                       21
<PAGE>
 
          If to NSJ:             General Manager
                                 Nu Skin Japan Company, Limited
                                 Shinjuku I-Land Tower, 23rd Floor
                                 6-5-1 Nishishinjuku, Shinjuku-ku
                                 Tokyo, Japan, 163-13
                                 Facsimile No.: 813-5321-3779

          If to NSI:             Chief Operating Officer
                                 Nu Skin International, Inc.
                                 75 West Center Street,
                                 Provo, Utah 84601, U.S.A.
                                 Facsimile No.:  (801) 345-5999

          Either party may change its facsimile number, cable identification
number or address by a notice given to the other party in the manner set forth
above.

          12.7  Integrated Contract.  This Agreement constitutes the entire
                -------------------                                        
agreement between the Parties relating to the subject matter hereof and
supersedes all prior or contemporaneous negotiations, representations,
agreements and understandings (both oral and written) of the Parties.

          12.8  Modifications and Amendments.  No supplement, modification or
                ----------------------------                                 
amendment of this Agreement shall be binding unless it is in writing and
executed by both of the Parties.

          12.9  Severability.  To the extent that any provision of this
                ------------                                           
Agreement is (or in the opinion of counsel mutually acceptable to both Parties
would be) prohibited, judicially invalidated or otherwise rendered unenforceable
in any jurisdiction, such provision shall be deemed ineffective only to the
extent of such prohibition, invalidation or unenforceability in that
jurisdiction, and

                                       22
<PAGE>
 
only within that jurisdiction.  Any prohibited, judicially invalidated or
unenforceable provision of this Agreement will not invalidate or render
unenforceable any other provision of this Agreement, nor will such provision of
this Agreement be invalidated or rendered unenforceable in any other
jurisdiction.

          12.10  Counterparts and Headings.  This Agreement may be executed in
                 -------------------------                                    
one or more counterparts, each of which shall be deemed an original, but all of
which together shall constitute one and the same instrument.  All headings and
captions are inserted for convenience of reference only and shall not affect the
meaning or interpretation of any provision hereof.

                                       23
<PAGE>
 
          IN WITNESS WHEREOF, the Parties have caused this Agreement to be
executed in the United States of America by their respective duly authorized
representatives as of the day and year first-above written.

NU SKIN INTERNATIONAL, INC.             NU SKIN JAPAN COMPANY, LIMITED

BY:                                     BY:
    ------------------------                ---------------------------
     BLAKE M. RONEY                          TAKASHI BAMBA
     PRESIDENT                               GENERAL MANAGER

                                       24

<PAGE>
 
                                                                   EXHIBIT 10.12



                                   NSI - NSK
                              AMENDED AND RESTATED
                         LICENSING AND SALES AGREEMENT
<PAGE>
 
                         TABLE OF CONTENTS
                         -----------------

ARTICLE I                   DEFINITIONS.......................  2

     1.1  "Agreement".........................................  2
     1.2  "Bonus Payments"....................................  3
     1.3  "Commission Expense Cap"............................  3
     
     1.4  "Copyrights"  ......................................  3
     1.5  "Distributor Contract"..............................  3
     1.6  "Distributor Lists".................................  3
     1.7  "Independent Distributor Network"...................  3
     1.8  "Know-How"..........................................  3
     1.9  "Licensed Property".................................  4
     1.10 "Net Sales".........................................  4
     1.11 "NSI Independent Distributor".......................  4
     1.12 "Products"..........................................  4
     1.13 "Proprietary Information"...........................  4
     1.14 "Resident NSI Independent Distributor"..............  5
     1.15 "Sales Compensation Plan"...........................  5
     1.16 "Sales Aids"........................................  5
     1.17 "Starter Kit".......................................  5
     1.18  "Territory"........................................  5

ARTICLE II        GRANT OF LICENSE AND PARTIAL  
              ASSIGNMENT OF OBLIGATIONS; LICENSE FEES.........  6

     2.1  Grant of License....................................  6
     2.2  Assignment of Obligations...........................  6
     2.3  NSI's Interest in Licensed Property.................  6
     2.4  Recitals of Value of Licensed Property..............  6
     2.5  Warranty of Title...................................  7
     2.6  Modifications.......................................  7
     2.7  License Fee.........................................  7
     2.8. Consulting Fee......................................  7
     2.9  Commission Expense Cap..............................  7

ARTICLE III        COMPUTATION AND PAYMENT TERMS..............  8

     3.1  Bonus Payments and Consulting Fee...................  8
     3.2  License Fee.........................................  9
     3.3 Records.............................................. 10
     3.4 Payments to NSI...................................... 10
<PAGE>
 
     3.5 Default Rate......................................... 10

ARTICLE IV         CERTAIN OBLIGATIONS OF THE PARTIES 
                         UNDER THE AGREEMENT.................. 10

     4.1  Certain Obligations, Rights and Duties of NSI....... 10
     4.2  Certain Obligations, Rights and Duties of NSK....... 11

ARTICLE V                STARTER KIT SALES.................... 12

     5.1  Agreement to Purchase Starter Kits.................. 12
     5.2  Pricing............................................. 13
     5.3  Payment Method...................................... 13
     5.4  Quantities.......................................... 13
     5.5  Quality of Starter Kits............................. 13
     5.6  Merchantability..................................... 13

ARTICLE VI GOVERNMENTAL APPROVALS, LAWS AND REGULATIONS....... 13

     6.1  Government Approvals................................ 13
     6.2  Compliance with Laws................................ 14
     6.3   Compliance with Licensed Property.................. 14

ARTICLE VII            TERM AND TERMINATION................... 14

     7.1  Term................................................ 14
     7.2  Termination......................................... 15
     7.3  Termination of Default.............................. 16
     7.4  Termination of Change of Control.................... 16
     7.5  Survival of Obligations............................. 16
     7.6  Reversion of Rights................................. 16

ARTICLE VIII       INFRINGEMENT; INDEMNIFICATION.............. 17

ARTICLE IX            NATURE OF RELATIONSHIP.................. 18

ARTICLE X                 CONFIDENTIALITY..................... 18

ARTICLE XI  MAINTENANCE OF LICENSED PROPERTY; RECORDING....... 19

ARTICLE XII                MISCELLANEOUS...................... 20

     12.1  Assignment......................................... 20
     12.2  Force Majeure...................................... 20

                                       ii
<PAGE>
 
     12.3  Governing Law and Dispute Resolution............... 20
     12.4  Applicability of Post-Effective Law................ 21
     12.5  Waiver and Delay................................... 21
     12.6  Notices............................................ 22
     12.7  Integrated Contract................................ 23
     12.8  Modifications and Amendments....................... 23
     12.9  Severability....................................... 23
     12.10  Counterparts and Headings......................... 23

                                      iii
<PAGE>
 
                              AMENDED AND RESTATED
                              --------------------
                         LICENSING AND SALES AGREEMENT
                         -----------------------------

     THIS AMENDED AND RESTATED LICENSING AND SALES AGREEMENT  is made and
entered into this ______day of November, 1996, between Nu Skin International,
Inc. a corporation organized under the laws of the State of Utah, U.S.A.
(hereinafter referred to as "NSI"), and Nu Skin   Korea, Inc., a corporation
organized under the laws of the Republic of Korea and the State of Delaware,
U.S.A. (hereinafter "NSK").  Hereinafter, NSI and NSK shall collectively be
referred to as the "Parties".

                              W I T N E S S E T H
                              - - - - - - - - - -

     WHEREAS, NSI is engaged in the design, production and marketing of products
and related sales aids, for multi-national distribution through a network of
independent distributors; and

     WHEREAS, NSK desires to act as the exclusive wholesale distributor of NSI
products in the Territory (as hereafter defined), having entered a separate
written Wholesale Distribution Agreement with Nu Skin Hong Kong, Inc., the
exclusive regional distributor of such products and sales aids in the Asia-
Pacific region; and

     WHEREAS, NSI and NSK desire to implement NSI's Independent Distributor
Network (as defined below) to promote sales of products and sales aids; and,
<PAGE>
 
     WHEREAS,  NSI desires to further develop and enlarge its Independent
Distributor Network in the Territory with the assistance of NSK, for their
mutual benefit, in accordance with the terms and conditions hereinafter
provided; and

     WHEREAS, NSK recognizes and agrees that NSI has expended considerable time,
effort and resources to develop and maintain the Licensed Property (as hereafter
defined) and NSK further agrees it will derive a considerable benefit from its
use of the Licensed Property in the Territory and from NSI's efforts and
expenditures respecting the Licensed Property; and

     WHEREAS,  NSI and NSK entered into a Licensing and Sales Agreement on
February 8, 1996 (the "Prior Licensing and Sales Agreement"); and
     WHEREAS, the  Parties wish to amend and restate the Prior Licensing and
Sales Agreement as set forth herein;

     NOW THEREFORE, in consideration of the premises, the mutual promises,
covenants, and warranties hereinafter set forth and for other valuable
consideration, the sufficiency of which is hereby acknowledged, the Parties
agree as follows:

                                   ARTICLE I

                                  DEFINITIONS
                                  -----------
     For the purposes of this Agreement, the following words and terms shall
have the meaning assigned to them in this Article I:

     1.1  "Agreement" shall mean this Amended and Restated Licensing and Sales
           ---------                                                          
Agreement (together with any exhibits and schedules hereto), as the same may be
modified, amended or supplemented from time to time.

                                       2
<PAGE>
 
     1.2  "Bonus Payments" shall mean, for any NSI Independent Distributor, all
           --------------                                                      
monetary obligations due to such Distributor accrued under the terms of the
Sales Compensation Plan and such Distributor's Distributor Contract with NSI.

     1.3  "Commission Expense Cap" shall mean, for any period, thirty-five
           ----------------------                                         
percent (35%) of the aggregate amount (in Korean Won) of sales by NSK of
Products during such period.

     1.4  "Copyrights"  shall mean any and all protectable software, programs,
           ----------                                                         
databases, source codes and applications owned by NSI or which NSI has a right
to use, license or sub-license, relating directly or indirectly to the
Independent Distributor Network, Distribution Lists or the Sales Compensation
Plan.

     1.5  "Distributor Contract" shall mean, for any NSI Independent
           --------------------                                     
Distributor, its contract with NSI pursuant to which NSI authorizes it to
distribute NSI's Products and Sales Aids.

     1.6  "Distributor Lists" shall mean any and all individual or accumulated
           -----------------                                                  
name, address, identification number, sponsor name and/or similar lists of all
present or future NSI Independent Distributors expressed in any medium.

     1.7  "Independent Distributor Network" shall mean the network of all NSI
           -------------------------------                                   
Independent Distributors.

     1.8  "Know-How" shall mean any information, including, without limitation,
           --------                                                            
any commercial or business information, lists, marketing methods, marketing
surveys, processes, specifications, quality control reports, drawings,
photographs, or any other information owned by NSI, whether or not considered
proprietary, relating to the Independent Distributor Network, the Distributor
Lists, and the Sales Compensation Plan.

                                       3
<PAGE>
 
     1.9  "Licensed Property" shall mean the Independent Distributor Network,
           -----------------                                                 
the Distributor Lists, the Sales Compensation Plan, the Copyrights, and the
associated Know-How.

     1.10 "Net Sales" shall mean, for any period, the number of Products,  Sales
           ---------                                                            
Aids and other items (exclusive of Starter Kits and goods sold on consignment)
sold by NSK to NSI Independent Distributors during such period, multiplied by
NSK's then current selling price to its distributors for each such Product,
Sales Aids or items less applicable consumption taxes and returns or refunds
reasonably accepted and credited by NSK during such period.

     1.11 "NSI Independent Distributor" shall mean a person or business entity
           ---------------------------                                        
who has entered into a Distributor Contract.
     1.12 "Products" shall mean those goods sold by NSI which carry a point
           --------                                                        
value within the Sales Compensation Plan.

     1.13 "Proprietary Information" shall mean, without limitation, all
           -----------------------                                     
information other than information in published form or expressly designated by
either party in writing as non-confidential, which is directly or indirectly
disclosed to the other party, regardless of the form in which it is disclosed,
relating in any way to the following property owned by the Parties or which the
Parties have been licensed to use or sub-license: (1) proprietary technical
information related to the Licensed Property and the Starter Kit; (2)
information respecting actual or potential customers or customer contacts and
customer sales strategies, names, addresses, phone numbers, identification
numbers, database information and its organization, unique business methods; (3)
market studies, penetration data, customers, products, contracts, copyrights,
computer programs, applications, technical data, licensed technology, patents,
inventions, procedures, methods, designs, strategies, plans, liabilities,
assets, cost revenues, sales costs, production costs, raw

                                       4
<PAGE>
 
material sources and other market information; (4) other sales and marketing
plans, programs and strategies; (5) trade secrets, Know-How, designs and
proprietary commercial and technical information, methods, practices,
procedures, processes, formulae with respect to manufacturing, assembly, design
or processing products subject to this Agreement and any component, part or
manufacture thereof; (7) profits, organization, employees, agents, distributors,
suppliers, trade marks, trade names and services; (8) other business and
commercial practices in general relating directly or indirectly to the
foregoing; and, (9) computer disks or other records or documents, originals or
copies, containing in whole or in part any of the foregoing.

     1.14 "Resident NSI Independent Distributor" shall mean any NSI Independent
           ------------------------------------                                
Distributor whose country of residence as shown on the records of NSI is in the
Territory.

     1.15 "Sales Compensation Plan" shall mean the method employed by NSI to
           -----------------------                                          
calculate Bonus Payments paid to the Independent Distributor Network upon the
Sale of Products.

     1.16 "Sales Aids" shall mean materials, in whatever form and/or design
           ----------                                                      
produced to assist in the marketing of Products.

     1.17 "Starter Kit" shall mean those materials purchased by an NSI
           -----------                                                
Independent Distributor upon the execution of a Distributor Contract which
explains the Sales Compensation Plan and other NSI policies, procedures and
programs, the contractual relationship with NSI and the marketing support
programs for the Territory.

     1.18  "Territory" shall mean the country of the Republic of Korea.
            ---------                                                  

                                       5
<PAGE>
 
                                 ARTICLE II

                          GRANT OF LICENSE AND PARTIAL
                    ASSIGNMENT OF OBLIGATIONS; LICENSE FEES
                    ---------------------------------------

          2.1  Grant of License.  Subject to the terms and conditions of this
               ----------------                                              
Agreement, NSI hereby grants to NSK an exclusive license to use the Licensed
Property in the Territory; provided that all such uses shall comply in all
                           --------                                       
material respects with the terms of this Agreement; and provided further that
                                                        --------             
NSK shall not have the right to grant any right, title, use or sublicense for
the Licensed Property.

          2.2  Assignment of Obligations.  NSI hereby transfers and assigns to
               -------------------------                                      
NSK its obligations to make Bonus Payments to Resident Independent Distributors
under their Distributor Contracts and NSK hereby accepts such transfer and
assignment and assumes such obligations.

          2.3  NSI's Interest in Licensed Property.  NSI hereby retains legal
               -----------------------------------                           
title to the Licensed Property for all purposes, including but not limited to,
the bringing or defending of any legal action in the Territory which it deems
reasonable to protect its rights therein.  NSK agrees to assist NSI in any
manner to protect NSI's rights in the Licensed Property which NSI may reasonably
request.  NSI shall reimburse NSK for any third party costs incurred by NSK in
providing such assistance.

          2.4  Recitals of Value of Licensed Property.  NSK recognizes and
               --------------------------------------                     
agrees that NSI has expended considerable time, effort and resources to develop,
maintain and enhance the Licensed Property.  NSK further agrees it will derive a
considerable benefit from its use of the Licensed Property in the Territory and
from NSI's efforts and expenditures respecting the Licensed Property.

                                       6
<PAGE>
 
          2.5  Warranty of Title.  NSI hereby warrants and represents that it is
               -----------------                                                
the sole and exclusive owner of the Licensed Property and that to the best of
its knowledge and information no claim exists or has been made contesting the
ownership and title of said Licensed Property.

          2.6  Modifications.  NSK shall make no modification to the Licensed
               -------------                                                 
Property without the express, prior written consent of NSI.

          2.7  License Fee.  As compensation for the exclusive licenses granted
               -----------                                                     
pursuant to the terms of this Agreement, NSK shall pay to NSI a license fee
equal to four percent (4%) of its Net Sales.

          2.8.  Consulting Fee. Until February 28, 1998, NSK shall pay to NSI a
                --------------                                                 
consulting fee (the "Consulting Fee") equal, for any period, to the costs
incurred by NSI for such period in support of NSI Independent Distributors
providing consulting services to NSK in establishing operations in the
Territory, including training Resident NSI Distributors in product knowledge,
motivational strategies, training methods, the Sales Compensation Plan and NSI's
policies and procedures. The specific services to be provided by such NSI
Independent Distributors to NSK may be adjusted by the Parties from time to
time.

          2.9  Commission Expense Cap. Notwithstanding anything else in this
               ----------------------                                       
Agreement, in no event shall the Consulting Fee paid by NSK to NSI in any month,
if any, in aggregate with the Bonus Payments paid by NSK to Resident NSI
Distributors, exceed the Commission Expense Cap.

                                       7
<PAGE>
 
                                 ARTICLE III

                         COMPUTATION AND PAYMENT TERMS
                         -----------------------------

          3.1  Bonus Payments and Consulting Fee.  Pursuant to Section 2.2
               ---------------------------------                          
hereof, NSK  agrees to make Bonus Payments to Resident Independent Distributors
under their Distributor Contracts and, pursuant to Section 2.8 hereof, NSK
agrees to pay a Consulting Fee to NSI under certain circumstances.   The
procedures for such payment  are as follows:

     3.1(a)  Within eight (8) days following the close of each month, NSK shall
     ------                                                                    
     deliver to NSI, by electronic transmission or such other medium as the
     Parties shall agree to from time to time, a statement of NSK's sales of
     Products during such month (including a detail of sales to each NSI
     Independent Distributor to which sales were made during such month) and of
     such other items as NSI shall reasonably request from time to time (the
     "Detailed Sales Report").

     3.1(b)  By the later of twelve (12) days after receipt of the Detailed
     ------                                                                
     Sales Report or twenty (20) days after the end of such month, NSI shall
     deliver to NSK, by electronic transmission or such other medium as the
     parties shall agree to from time to time, a summary of information
     necessary for calculation of the Bonus Payments due to Resident Independent
     Distributors under their Distributor Contracts for such month (the "Monthly
     Bonus Amount"), a calculation of the Consulting Fee for such month and such
     other items as NSK shall reasonably request from time to time (the "Bonus
     Statement").

     3.1(c)  By the later of ten (10) days after receipt of  the Bonus Statement
     ------                                                                     
     or thirty (30) days after the end of such month, NSK shall calculate and
     pay Bonus Payments due to the Resident Independent Distributors.
     Concurrently with or promptly after such

                                       8
<PAGE>
 
     payment NSK shall pay to NSI the Consulting Fee in accordance with the
     procedures set forth in Section 3.4(a) hereof.

     3.1(d)  The Parties agree that the Commission Expense Cap shall remain
     ------                                                                
     consistent with actual Bonus Payments to NSI Independent Distributors for
     Products sold in the territory and shall be negotiated and determined on an
     arm's length basis, and may be adjusted from time to time as agreed by the
     Parties in writing based upon an annual review thereof.

     3.2  License Fee.  The procedures for payment of the License Fees payable
          -----------                                                         
     hereunder are as follows:

     3.2(a) Within 30 days following the close of each month, NSK shall deliver
     to NSI, by electronic transmission or such other medium as the parties
     shall agree to from time to time, a statement of its Net Sales during such
     month in the Territory and a computation of the license fees payable under
     Section 2.7 hereof.  NSK shall make payment of such license fees in
     accordance with Section 3.4(a) hereof concurrently with delivery of such
     statement.

     3.2(b)  For purposes of computing the license fee, Products and Sales Aids
     shall be considered sold when recognized for accounting purposes as a sale
     by NSK as per U.S. GAAP.

     3.2(c)  The Parties agree that the license fee shall remain competitive
     within the market and shall be negotiated and determined on an arm's length
     basis and may be adjusted from time to time as agreed by the Parties in
     writing.

                                       9
<PAGE>
 
     3.3 Records. Each Party shall keep complete and accurate records of its
         -------                                                            
compliance with its obligations under this Agreement which shall be open to
inspection by authorized representatives of the other Party at any reasonable
time.

     3.4 Payments to NSI. Payments made by NSK to NSI under this Agreement shall
         ---------------                                                        
be payable in Korean Won.  Payments shall be made either directly to NSI in
immediately available funds by wire transfer to an account designated by NSI or
by such other means of payment acceptable to NSI from time to time.

     3.5 Default Rate.  Without limiting any of NSI's other rights and remedies
         ------------                                                          
under this Agreement, amounts outstanding under the terms of this Agreement not
paid within 60 days from the date due and payable, and as set forth in the
payment provisions herein, shall bear interest at the prime interest rate as
reported in the Wall Street Journal plus two percent (2%) for the full period
                -------------------                                          
outstanding.

                                   ARTICLE IV

             CERTAIN OBLIGATIONS OF THE PARTIES UNDER THE AGREEMENT
             ------------------------------------------------------

     4.1  Certain Obligations, Rights and Duties of NSI.  NSI agrees that, in
          ---------------------------------------------                      
addition to its other obligations under this Agreement, NSI will maintain and
provide support for the Sales Compensation Plan.  NSI agrees, among other
things:  (1) to maintain a computer system, including hardware, software, data
links, computer peripherals, printers, etc. to adequately fulfill NSI's
obligations under the Sales Compensation Plan; (2) to provide necessary training
and support to NSK relating to the Resident Independent Distributors, including
information relating to training methods, motivational strategies, convention
and event planning, technical policies

                                       10
<PAGE>
 
and procedure knowledge, etc;  (3) to receive and use NSK's sales information to
compute the correct and appropriate payments to the Resident Independent
Distributors as set forth in Section 3.1(b) hereof; (4) in consultation with
NSK, to discipline NSI Independent Distributors as it deems necessary to help
insure the reputation of  NSI;  (5) to maintain a record of the Distributor
Contracts  and provide such information to NSK, as reasonably requested; and (6)
to perform any other function or provide the necessary support to comply with
the terms of this Agreement and to otherwise support and maintain the
Independent Distributor Network within the Territory.

     4.2  Certain Obligations, Rights and Duties of NSK.  In addition to its
          ---------------------------------------------                     
other obligations under this Agreement, NSK agrees, among other things:  (1) to
maintain, at its sole cost and expense, such facilities and other places of
business within the Territory necessary to effect the purposes and intentions of
this Agreement and to bear all costs and expenses it incurs in the negotiation,
memorialization, execution and performance of all leases, rentals, equipment,
salaries, taxes, licenses, insurance, permits, telephone, telegraph,
promotional, advertising, travel, accounting, legal and such similar expenses,
relating to the business of NSK under the terms and conditions of this
Agreement, unless otherwise agreed in writing by the Parties;  (2) to manage its
business affairs in such a manner that the reputation of NSI is not damaged;
(3) to sell Starter Kits to potential NSI Independent Distributors in accordance
with all applicable laws and industry standards; (4) to collect requests for
Distributor Contracts from potential NSI Independent Distributors and forward
these contracts to NSI in a timely fashion (provided that all such requests for
Distributor Contracts shall be reviewed for acceptance or rejection by NSI in
the United States and in no instance shall NSK accept such Distributor
Contracts,);  (5) to

                                       11
<PAGE>
 
train and lend assistance to NSI Independent Distributors in the Territory;  (6)
to transmit information regarding Net Sales to NSI Independent Distributors and
such other information as NSI may reasonably request; (7) to pay Bonus Payments
to Resident Distributor subject to settlement as set forth in Section 3.1
hereof; (8) to use its best efforts to monitor and supervise the activities of
Resident NSI Distributors; (9) to use its best efforts to cause the enforcement
of the Distributor Contracts to ensure compliance therewith and with NSI's
policies and procedures and to any action against Resident NSI Distributors for
violation of the terms and conditions of the Distributor Contract, NSI's
policies and procedures, or any other rules and regulations of NSI or NSK as NSI
shall reasonably request; and, (10) to perform any other function or provide
support as NSI shall reasonably request to enable NSI to fully perform its
obligations to the NSI Independent Distributors under the Sales Compensation
Plan and their Distributor Contracts.

                                   ARTICLE V

                               STARTER KIT SALES
                               -----------------

     5.1  Agreement to Purchase Starter Kits.  The Parties acknowledge that
          ----------------------------------                               
pursuant to this Agreement NSK is being granted an exclusive license to use the
Licensed Property, including the Independent Distributor Network, in the
Territory.  NSK agrees to use its best efforts in supporting the development of
the Independent Distributor Network in the Territory selling to potential NSI
Independent Distributors in the Territory starter kits which NSI has either (i)
purchased from NSI, or (ii) has sourced and priced locally, or any part thereof,
subject to

                                       12
<PAGE>
 
review, approval and oversight of NSI and in accordance with instructions and
specifications given by NSI.

     5.2  Pricing.  The Parties agree that the price of Starter Kits shall be
          -------                                                            
negotiated and determined on an arm's length basis and may be adjusted from time
to time as agreed by the Parties in writing.

     5.3  Payment Method.  NSK shall pay the commercial invoices for Starter
          --------------                                                    
Kits shipped under this Agreement in the manner set forth in Section 3.4.

     5.4  Quantities.  NSK agrees to purchase sufficient quantities of the
          ----------
Starter Kits from NSI to fill orders, in a timely fashion, received from
potential NSI Independent Distributors in the Territory.

     5.5  Quality of Starter Kits.  NSI shall use its best efforts to maintain
          -----------------------                                             
and augment the quality, image and value of the Starter Kits such that Starter
Kits sold in the Territory are consistent with the quality of those sold in the
United States of America.

     5.6  Merchantability.  NSI warrants that Starter Kits sold to NSK pursuant
          ---------------                                                      
to this Agreement will be merchantable and of sufficient quality for sales
within the Territory.  If NSK determines that certain Starter Kits supplied
under this Agreement are not merchantable, a claim for a refund of the price
paid can be made within 45 days from the day the Starter Kits are received in
the Territory.  NSI agrees to refund, or credit the account of NSK for, the
purchase price of such non-merchantable Starter Kits.

                                       13
<PAGE>
 
                                 ARTICLE VI

                  GOVERNMENTAL APPROVALS, LAWS AND REGULATIONS
                  --------------------------------------------

          6.1  Government Approvals.  NSK agrees to obtain, or cause to be
               --------------------                                       
obtained, at its sole cost and expense, any governmental approval and make, or
cause to be made, any filings or notifications required under all applicable
laws, regulations and ordinances in the Territory to enable this Agreement to
become effective or to enable any payment pursuant to the provisions of this
Agreement to be made.  NSK agrees to keep NSI informed of its progress in
obtaining all such government approvals.

          6.2  Compliance with Laws.  Each party agrees to refrain from any
               --------------------                                        
action that will cause the other party to be in violation of any applicable law,
regulation, or ordinance of any jurisdiction in the Territory or the United
States or elsewhere or any international convention or bilateral or multilateral
treaty to which any jurisdiction in the Territory or the United States is a
signatory, including, without limitation, the U.S. Foreign Corrupt Practices Act
of 1977, the U.S. Export Control Laws, and the U.S. Anti-Boycott laws.

          6.3   Compliance with Licensed Property.  NSI agrees to take, or cause
                ---------------------------------                               
to be taken, at its sole cost and expense, all actions necessary to ensure the
compliance of the Licensed Property with applicable laws, regulations and
ordinances in the Territory (including, without limitation, direct selling
laws).  NSI agrees to keep NSK informed of its progress in obtaining all such
government approvals.

                                       14
<PAGE>
 
                                 ARTICLE VII

                              TERM AND TERMINATION
                              --------------------

          7.1  Term.  Subject to Section 7.2 hereof, this Agreement shall be for
               ----                                                             
a term ending on December 31, 2016 provided, however, that this Agreement is
subject to renegotiation after December 31, 2001 in the event that (i), Blake M.
Roney, Nedra D. Roney, Sandie N. Tillotson, Craig Tillotson, Craig Bryson,
Steven J. Lund, Brooke B. Roney, Kirk V. Roney and Keith R. Halls (the "Existing
Stockholders"), or members of their families, or trusts or foundations
established by or for the benefit of the Existing Stockholders or members of
their families on a combined basis no longer beneficially own a majority of the
voting stock of Nu Skin Asia Pacific, Inc. ("Nu Skin Asia"), or (ii) the
Existing Stockholders, or members of their families, or trusts or foundations
established by or for the benefit of the Existing Stockholders or members of
their families on a combined basis no longer beneficially own a majority of the
voting stock of NSI.

          7.2  Termination.  This Agreement may be terminated by either party
               -----------                                                   
immediately or at any time upon the occurrence of any of the following events:

     (a)  the other Party shall commence any case, proceeding or other action
     (i) under any existing or future law of any jurisdiction, domestic or
     foreign, relating to bankruptcy, insolvency, reorganization or relief of
     debtors, seeking to have an order for relief entered with respect to it, or
     seeking to adjudicate it a bankrupt or insolvent, or seeking
     reorganization, arrangement, adjustment, winding-up, liquidation,
     dissolution, compensation or other relief with respect to it or its debts,
     or (ii) seeking appointment of a receiver, trustee, custodian or other
     similar action; or

                                       15
<PAGE>
 
     (b)  there shall be commenced against the other Party any case, proceeding
     or other action of a nature referred to in clause (a) above which (A)
     results in the entry of an order for relief or any such adjudication or
     appointment or (B) remains undismissed, undischarged or unbonded for a
     period of 90 days.  Events described in clauses (a) and (b) of this Section
     7.2 shall be referred to as a Bankruptcy Event.  If a Bankruptcy Event
     occurs, all amounts owing under this Agreement shall become immediately due
     and payable, without any notice thereof; or

     (c)  if the other Party causes or allows a judgment in excess of twenty-
     five million dollars ($25,000,000) to be entered against it or
     involuntarily allows a lien, security interest, or other encumbrance to
     attach to its assets which secures an amount in excess of twenty-five
     million dollars ($25,000,000) to be placed upon its assets.

     7.3  Termination of Default.  This Agreement may be terminated by either
          ----------------------                                             
party, if the other party is in default in the performance of any material
obligation under this Agreement and such default has not been cured within sixty
(60) days after receipt of written notice of such default by the defaulting
party.

     7.4  Termination of Change of Control.  This Agreement may be terminated by
          --------------------------------                                      
NSI if Nu Skin Asia shall no longer own or control a majority of the voting
interest in NSK or by NSK if the Existing Stockholders should no longer own or
control a majority of the voting interest in NSI, with such termination to take
effect thirty (30) days after NSI gives written notice to NSK of the occurrence
of a change in control and its intention to terminate this Agreement based
thereon.

                                       16
<PAGE>
 
     7.5  Survival of Obligations.  The obligations of the Parties to pay any
          -----------------------                                            
sums which are due and payable as of the expiration or termination of this
Agreement and their obligation under Section 2.3, Article VIII and Article X
hereof shall survive the expiration or termination of this Agreement.

     7.6  Reversion of Rights.  Upon termination of this Agreement, all rights
          -------------------                                                 
and licenses herein granted to NSK shall immediately cease and shall revert to
NSI, and NSK shall cease representing to any third party that it has any right
to use, assign, convey or otherwise transfer the Licensed Property.

                                  ARTICLE VIII

                         INFRINGEMENT; INDEMNIFICATION
                         -----------------------------

     NSI hereby represents and warrants that, as of the date hereof, there are
no infringement or misappropriation suits pending or filed or, to its knowledge,
threatened against NSI within the Territory that relate to the Licensed Property
and NSI is not presently aware of any such infringement or misappropriation.
NSI shall indemnify and hold NSK harmless from and against all claims, actions,
suits, proceedings, losses, liabilities, costs, damages and attorneys' fees in
respect of a third party claim alleging infringement or misappropriation by NSK
in respect of its use of the Licensed Property in the Territory; provided that
                                                                 --------     
NSK shall give NSI prompt written notice of any claim, action, suit or
proceeding and without limiting the generality of Section 2.3 hereof, shall
cooperate with NSI in the defense of any such claim, action, suit or proceeding.
NSI shall have the right to select counsel in any such claim, action, suit or
proceeding.  In the event that any such claim, action or proceeding is
successful, NSI shall use

                                       17
<PAGE>
 
reasonable efforts to make such changes in the Licensed Property to permit NSK
to continue to make use of the Licensed Property to permit NSK to continue to
make use of the Licensed Property to permit NSK to continue to make use of the
Licensed Property free and clear of all infringement and misappropriation.  NSK
shall give NSI prompt written notice of any infringement or misappropriation of
the Licensed Property by any third party.  NSI shall have the sole right to
initiate any and all legal proceedings against any such third party and, without
limiting the generality of Section 2.3 hereof, NSK shall cooperate with NSI in
the pursuit of any such proceeding.  NSI shall retain any damage award obtained
from such third party.

                                   ARTICLE IX

                             NATURE OF RELATIONSHIP
                             ----------------------

     The relationship of NSK and NSI shall be and at all times remain,
respectively, that of independent contractor and contracting party.  Nothing
contained or implied in this Agreement shall be construed to constitute either
party as the legal representative or agent of the other or to constitute or
construe the Parties as partners, joint venturers, co-owners or otherwise as
participants in a joint or common undertaking.  Neither Party is authorized to
conclude any contract or agreement or make any commitment, representation or
warranty that binds the other or otherwise act in the name of or on behalf of
the other.

                                       18
<PAGE>
 
                                   ARTICLE X

                                CONFIDENTIALITY
                                ---------------

          All Proprietary Information or other non-public or proprietary
business or technical information owned or used by NSI or NSK and supplied to or
acquired by the other whether in oral or documentary form (the "Confidential
Information") shall be supplied and acquired in confidence and shall be solely
for the use of the receiving party pursuant to this Agreement and such party
shall keep the Confidential Information confidential and shall not disclose the
same, at any time during the term of this Agreement or after its termination,
except to its employees, or its affiliates, or its affiliates' employees for the
purposes of its business in accordance with this Agreement and except as may be
required by law; provided that if the receiving party determines that a
disclosure is required by law, the receiving party shall notify the disclosing
party in order to give the disclosing party an opportunity to seek an injunction
or otherwise attempt to keep the Confidential Information confidential.  The
receiving party shall, at the request of the disclosing party, destroy or return
the Confidential Information without retaining copies if, as and when this
Agreement is terminated or expires.  For purposes of this Agreement, the term
"Confidential Information" shall not include information or documents that (i)
become generally available to the public other than as a result of a disclosure
by the receiving party, (ii) are otherwise lawfully available to the receiving
party, or (iii) are generated independently by the receiving party.  The
provisions of this Article shall survive termination of this Agreement.

                                       19
<PAGE>
 
                                 ARTICLE XI

                  MAINTENANCE OF LICENSED PROPERTY; RECORDING
                  -------------------------------------------

          NSI shall use its best efforts and take all reasonable steps
consistent with its existing internal policies and procedures and with this
Agreement to maintain the Licensed Property in the Territory.  In no event shall
this clause be construed to require NSI to establish or maintain a branch
office, subsidiary corporation or fixed place of business or similar permanent
establishment in the Territory.  NSI, in its sole discretion, shall have the
right to record this Agreement or proof thereof, or to enter NSK as a registered
user in the Territory.  NSK agrees to cooperate, as reasonably requested by NSI,
in arranging for such recordings or entries, or in bearing or canceling such
recordings or entries in the event of amendments to or termination of this
Agreement for any reason.

                                       20
<PAGE>
 
                                  ARTICLE XII

                                 MISCELLANEOUS

          12.1  Assignment.  This Agreement shall be binding on and inure to the
                ----------                                                      
benefit of the heirs, successors, assigns and beneficiaries of the Parties;
provided that neither party may assign this Agreement or any rights or
obligations hereunder, whether by operation of law or otherwise, without the
prior written consent of the other party's authorized representative.  Any such
attempted assignment, without the written consent provided herein, shall be void
and unenforceable.

          12.2  Force Majeure.  The Parties shall not be responsible for failure
                -------------                                                   
to perform hereunder due to force majeure, which shall include, but not be
limited to:  fires, floods, riots, strikes, labor disputes, freight embargoes or
transportation delays, shortage of labor, inability to secure fuel, material,
supplies, equipment or power at reasonable prices or on account of shortage
thereof, acts of God or of the public enemy, war or civil disturbances, any
existing or future laws, rules, regulations or acts of any government (including
any orders, rules or regulations issued by any official or agency of such
government) affecting a party that would delay or prohibit performance
hereunder, or any cause beyond the reasonable control of a party.  If an event
of force majeure should occur, the affected party shall promptly give notice
thereof to the other party and such affected party shall use its reasonable best
efforts to cure or correct any such event of force majeure.

          12.3  Governing Law and Dispute Resolution.  This Agreement shall be
                ------------------------------------                          
governed by and construed in accordance with the laws of the State of Utah,
applicable to contracts made and to be wholly performed within such State.  Any
dispute arising out of this Agreement, if not

                                       21
<PAGE>
 
resolved by mutual agreement of NSI and NSK within 30 days after written notice
of such dispute is given by NSK or NSI, as the case may be, shall be resolved
through arbitration with the Utah office and division of the American
Arbitration Association ("AAA").  If the dispute is not resolved within such 30-
day period, the Parties shall petition the AAA to promptly appoint a competent,
disinterested person to act as such arbitrator.  Within 30 days after the
designation or appointment of such arbitrator, such arbitrator shall be required
to commence the arbitration proceeding in the State of Utah at a time and place
to be fixed by the arbitrator, who shall so notify NSI and NSK.  Such
arbitration proceeding shall be conducted in accordance with the applicable
rules and procedures of the AAA, and/or as otherwise may be agreed by NSI and
NSK.  The decision of the arbitrator shall be final and binding upon NSI and NSK
and may be enforced in any court of competent jurisdiction.  The expenses and
costs of such arbitration shall be divided and borne equally by NSI and NSK;
                                                                            
provided, that each of NSI and NSK shall pay all fees and expenses incurred by
- --------                                                                      
it in presenting or defending against such claim, right or cause of action.

          12.4  Applicability of Post-Effective Law.  The parties agree that
                -----------------------------------                         
neither the Vienna Convention on the International Sale of Goods nor any such
similar law, treaty or act that becomes effective during the term of this
Agreement shall be applicable to this Agreement or the transactions contemplated
hereunder.

          12.5  Waiver and Delay.  No waiver by either party of any breach or
                ----------------                                             
default in performance by the other party, and no failure, refusal or neglect of
either party to exercise any right, power or option given to it hereunder or to
insist upon strict compliance with or performance of the other party's
obligations under this Agreement, shall constitute a waiver of

                                       22
<PAGE>
 
the provisions of this Agreement with respect to any subsequent breach thereof
or a waiver by either party of its right at any time thereafter to require exact
and strict compliance with the provisions thereof.

          12.6  Notices.  All notices, requests and other communications
                -------                                                 
hereunder shall be in writing and shall be deemed to have been duly given, if
delivered by hand, or if communicated by facsimile, cable or similar electronic
means to the facsimile number or cable identification number as previously
provided by each party to the other, at the time that receipt thereof has been
confirmed by return electronic communication or signal that the message has been
received, or if mailed, ten (10) days after dispatch by registered airmail,
postage prepaid, from any post office addressed as follows:

                     If to NSK:  General Manager
                                 Nu Skin Korea, Inc.
                                 Dabong Tower
                                 890-12 Deachi-dong
                                 Kangnam-ku
                                 Seoul, South Korea
                                 Facsimile No.: 822-552-9728

                     If to NSI:  Chief Operating Officer
                                 Nu Skin International, Inc.
                                 75 West Center Street
                                 Provo, Utah 84601, U.S.A.

                                       23
<PAGE>
 
                                 Facsimile No.:  (801) 345-5999

          Either party may change its facsimile number, cable identification
number or address by a notice given to the other party in the manner set forth
above.

          12.7  Integrated Contract.  This Agreement constitutes the entire
                -------------------                                        
agreement between the Parties relating to the subject matter hereof and
supersedes all prior or contemporaneous negotiations, representations,
agreements and understandings (both oral and written) of the Parties.

          12.8  Modifications and Amendments.  No supplement, modification or
                ----------------------------                                 
amendment of this Agreement shall be binding unless it is in writing and
executed by both of the Parties.

          12.9  Severability.  To the extent that any provision of this
                ------------                                           
Agreement is (or in the opinion of counsel mutually acceptable to both Parties
would be) prohibited, judicially invalidated or otherwise rendered unenforceable
in any jurisdiction, such provision shall be deemed ineffective only to the
extent of such prohibition, invalidation or unenforceability in that
jurisdiction, and only within that jurisdiction.  Any prohibited, judicially
invalidated or unenforceable provision of this Agreement will not invalidate or
render unenforceable any other provision of this Agreement, nor will such
provision of this Agreement be invalidated or rendered unenforceable in any
other jurisdiction.

          12.10  Counterparts and Headings.  This Agreement may be executed in
                 -------------------------                                    
one or more counterparts, each of which shall be deemed an original, but all of
which together shall constitute one and the same instrument.  All headings and
captions are inserted for convenience of reference only and shall not affect the
meaning or interpretation of any provision hereof.

                                       24
<PAGE>
 
          IN WITNESS WHEREOF, the Parties have caused this Agreement to be
executed in the United States of America by their respective duly authorized
representatives as of the day and year first-above written.

NU SKIN INTERNATIONAL, INC.      NU SKIN KOREA, INC.

BY:                              BY:
    ----------------------           --------------------------
    NAME:                            NAME:
    TITLE:                           TITLE:

                                       25

<PAGE>
 
                                                                    EXHIBIT 23.1


                      CONSENT OF INDEPENDENT ACCOUNTANTS

We hereby consent to the use in the Prospectus constituting part of this
Registration Statement (Amendment No. 4) on Form S-1 of our report dated
September 10, 1996 relating to the combined financial statements of Nu Skin Asia
Pacific, Inc., which appears in such Prospectus. We also consent to the
references to us under the headings "Experts" and "Selected Combined Financial
Information" in such Prospectus. However, it should be noted that Price
Waterhouse LLP has not prepared or certified such "Selected Combined Financial
Information".

/s/ Price Waterhouse LLP

Price Waterhouse LLP
Salt Lake City, Utah
November 18, 1996

<PAGE>
 
                                                                    EXHIBIT 23.2

                      CONSENT OF INDEPENDENT ACCOUNTANTS

We hereby consent to the use in the Prospectus constituting part of this
Registration Statement (Amendment No. 4) on Form S-1 of our report dated
September 10, 1996 relating to the balance sheet of Nu Skin Asia Pacific, Inc.,
which appears in such Prospectus.


/s/ Price Waterhouse LLP

Price Waterhouse LLP
Salt Lake City, Utah
November 18, 1996

<PAGE>
 
                                                           Exhibit 23.4
 
                    [LETTERHEAD OF GRANT THORNTON HONG KONG]

November 15, 1996

Board of Directors
Nu Skin Hong Kong, Inc.
Room 2503 Windsor House
311 Gloucester Road
Causeway Bay
Hong Kong



Gentlemen

CONSENT OF INDEPENDENT CERTIFIED PUBLIC ACCOUNTANTS

We refer to our audit report, dated April 14, 1994 on the financial statements 
of Nu Skin Hong Kong, Inc. - Hong Kong Branch as of September 30, 1993 and for 
the year then ended, except for notes 2 and 8 to these financial statements as 
to which the date is August 30, 1996.

We consent to the use of the aforementioned report in the Registration Statement
(Amendment No. 4) on Form S-1 (333-12073) and Prospectus of Nu Skin Asia
Pacific, Inc.

Very truly yours

/s/ Grant Thornton

GRANT THORNTON


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