NU SKIN ASIA PACIFIC INC
10-Q, 1998-05-14
DRUGS, PROPRIETARIES & DRUGGISTS' SUNDRIES
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                       SECURITIES AND EXCHANGE COMMISSION
                              WASHINGTON, DC 20549

                                -----------------

                                    FORM 10-Q

                      FOR QUARTERLY AND TRANSITION REPORTS
                     PURSUANT TO SECTIONS 13 OR 15(D) OF THE
                         SECURITIES EXCHANGE ACT OF 1934


(Mark One)
|X|  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
     ACT OF 1934

For the quarterly period ended March 31, 1998
                                       OR
o   TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
    ACT OF 1934

For the transition period from ______________ to ______________

                                Commission file number 001-12421


    Nu Skin Enterprises, Inc. (formerly known as Nu Skin Asia Pacific, Inc.)
             (Exact Name of Registrant as Specified in Its Charter)

                 Delaware                                      87-0565309
       (State or Other Jurisdiction                         (I.R.S. Employer
     of Incorporation or Organization)                     Identification No.)

    75 West Center Street, Provo, Utah                            84601
 (Address of Principal Executive Offices)                      (Zip Code)

Registrant's telephone number, including area code  (801) 345-6100



    Indicate  by check mark  whether the  registrant:  (1) has filed all reports
required to be filed by Section 13 or 15(d) of the  Securities  Exchange  Act of
1934  during  the  preceding  12 months  (or for such  shorter  period  that the
registrant was required to file such reports),  and (2) has been subject to such
filing requirements for the past 90 days. Yes X No _____

    As of April 15,  1998,  11,945,941  shares of the  Company's  Class A Common
Stock,  $.001 par value per share,  70,280,759  shares of the Company's  Class B
Common Stock,  $.001 par value per share,  and 2,986,663 shares of the Company's
Preferred Stock, $.001 par value per share, were outstanding.


<PAGE>




                            NU SKIN ENTERPRISES, INC.
                      (Formerly Nu Skin Asia Pacific, Inc.)

                 1998 FORM 10-Q QUARTERLY REPORT - FIRST QUARTER

                                TABLE OF CONTENTS


                                                                            Page

PART I. FINANCIAL INFORMATION
   ITEM 1.    FINANCIAL STATEMENTS:
               CONSOLIDATED AND COMBINED BALANCE SHEETS.......................2
               COMBINED STATEMENTS OF INCOME..................................3
               COMBINED STATEMENTS OF CASH FLOWS..............................4
                   NOTES TO CONSOLIDATED AND COMBINED FINANCIAL STATEMENTS ...5
   ITEM 2.    MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
               CONDITION AND RESULTS OF OPERATIONS............................7


PART II. OTHER INFORMATION
   ITEM 1.    LEGAL PROCEEDINGS..............................................12
   ITEM 2.    CHANGES IN SECURITIES..........................................13
   ITEM 3.    DEFAULTS UPON SENIOR SECURITIES................................13
   ITEM 4.    SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS............13
   ITEM 5.    OTHER INFORMATION..............................................14
   ITEM 6.    EXHIBITS AND REPORTS ON FORM 8-K...............................14
   SIGNATURES ...............................................................15



















                                        1
<PAGE>


                          PART I. FINANCIAL INFORMATION

ITEM 1.        FINANCIAL STATEMENTS

Nu Skin Enterprises, Inc.
Consolidated and Combined Balance Sheets (Unaudited)
(in thousands, except share amounts)
- --------------------------------------------------------------------------------


<TABLE>
<CAPTION>

                                                                      Consolidated   Combined
                                                                        March 31,   December 31,
                                                                           1998         1997
                                                                      ------------  ------------
ASSETS
Current assets
<S>                                                                     <C>          <C>
     Cash and cash equivalents                                          $ 159,069    $ 174,300
     Accounts receivable                                                   17,522       11,074
     Related parties receivable                                            28,659       23,008
     Inventories, net                                                     100,800       69,491
     Prepaid expenses and other                                            45,148       38,716
                                                                        ---------    ---------
                                                                          351,198      316,589

Property and equipment, net                                                27,860       27,146
Other assets, net                                                         105,983       61,269
                                                                        ---------    ---------
         Total assets                                                   $ 485,041    $ 405,004
                                                                        =========    =========

LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities
     Accounts payable                                                   $  23,309    $  23,259
     Accrued expenses                                                     120,392      140,615
     Related parties payable                                               21,333       10,038
     Notes payable to stockholders, current portion                        15,735       19,457
                                                                        ---------    ---------
                                                                          180,769      193,369
                                                                        ---------    ---------

Notes payable to stockholders, less current portion                       160,543      116,743
Minority interest                                                            --        (15,753)
                                                                        ---------    ---------

Commitments and contingencies

Stockholders' equity
     Preferred stock - 25,000,000 shares authorized, $.001 par value,
         2,986,663 and 1,941,331 shares issued and outstanding                  3            2
     Class A common stock - 500,000,000 shares authorized, $.001
         par value, 11,926,702 and 11,758,011 shares issued and
         outstanding                                                           12           12
     Class B common stock - 100,000,000 shares authorized, $.001
         par value, 70,280,759 shares issued and outstanding                   70           70
     Additional paid-in capital                                            95,453      115,053
     Retained earnings                                                     89,662       33,541
     Deferred compensation                                                 (8,440)      (9,455)
     Accumulated other comprehensive income                               (33,031)     (28,578)
                                                                        ---------    ---------
                                                                          143,729      110,645
                                                                        ---------    ---------
         Total liabilities and stockholders' equity                     $ 485,041    $ 405,004
                                                                        =========    =========
</TABLE>


     The accompanying notes are an integral part of these consolidated and
                         combined financial statements.

                                        2
<PAGE>


Nu Skin Enterprises, Inc.
Combined Statements of Income (Unaudited)
(in thousands, except per share amounts)
- --------------------------------------------------------------------------------
<TABLE>
<CAPTION>
                                                                   Combined       Combined
                                                                     Three          Three
                                                                  Months Ended   Months Ended
                                                                    March 31,      March 31,
                                                                      1998           1997
                                                                  ------------   ------------

<S>                                                                 <C>            <C>
Revenue                                                             $ 227,863      $ 224,185
Cost of sales                                                          45,689         45,227
                                                                    ---------      ---------

Gross profit                                                          182,174        178,958
                                                                    ---------      ---------

Operating expenses
     Distributor incentives                                            83,127         82,948
     Selling, general and administrative                               48,071         53,260
     Distributor stock expense                                           --            4,477
                                                                    ---------      ---------

Total operating expenses                                              131,198        140,685
                                                                    ---------      ---------

Operating income                                                       50,976         38,273
Other income (expense), net                                             2,185          3,537
                                                                    ---------      ---------

Income before provision for income taxes and minority
     interest                                                          53,161         41,810
Provision for income taxes                                             16,405         12,031
Minority interest                                                       3,081          4,043
                                                                    ---------      ---------

Net income                                                          $  33,675      $  25,736
                                                                    =========      =========

Net income per share (Note 4):
     Basic                                                          $    .41       $     .31
     Diluted                                                        $    .39       $     .29
Weighted average common shares outstanding :
     Basic                                                             82,004         83,420
     Diluted                                                           86,316         87,357

Pro forma data:
     Income before pro forma provision for income taxes
         and minority interest                                      $  53,161      $  41,810
     Pro forma provision for income taxes (Note 3)                     19,563         15,879
     Pro forma minority interest                                        1,947          2,507
                                                                    ---------      ---------
     Pro forma net income                                           $  31,651      $  23,424
                                                                    =========      =========


Pro forma net income per share (Note 4):
     Basic                                                          $     .39      $     .28
     Diluted                                                        $     .37      $     .27

</TABLE>

     The accompanying notes are an integral part of these consolidated and
                         combined financial statements.

                                        3
<PAGE>


Nu Skin Enterprises, Inc.
Combined Statements of Cash Flows (Unaudited)
(in thousands)
- --------------------------------------------------------------------------------

<TABLE>
<CAPTION>
                                                                   Combined       Combined
                                                                     Three         Three
                                                                  Months Ended  Months Ended
                                                                    March 31,     March 31,
                                                                      1998          1997
                                                                  ------------  ------------
Cash flows from operating activities:
<S>                                                                 <C>          <C>
Net income                                                          $  33,675    $  25,736
Adjustments to reconcile net income to net cash used in operating
   activities:
   Depreciation and amortization                                        3,105        2,155
   Amortization of deferred compensation                                1,015        6,554
   Income applicable to minority interest                               3,081        4,043
   Changes in operating assets and liabilities:
         Accounts receivable                                           (6,448)      (1,580)
         Related parties receivable                                    (5,651)       4,064
         Inventories, net                                              (9,709)     (13,550)
         Prepaid expenses and other                                    (6,432)      (5,955)
         Other assets                                                  (3,075)        (558)
         Accounts payable                                                  50         (307)
         Accrued expenses                                             (23,223)     (23,489)
         Related parties payable                                       11,295       (5,639)
                                                                    ---------    ---------

   Net cash used in operating activities                               (2,317)      (8,526)
                                                                    ---------    ---------

Cash flows from investing activities:
Purchase of property and equipment                                     (2,982)      (2,995)
Payments for lease deposits                                            (1,502)         (58)
Receipt of refundable lease deposits                                      108          122
                                                                    ---------    ---------

   Net cash used in investing activities                               (4,376)      (2,931)
                                                                    ---------    ---------

Cash flows from financing activities:
Payment to stockholders for notes payable                              (3,722)        --
                                                                    ---------    ---------

   Net cash used in financing activities                               (3,722)        --
                                                                    ---------    ---------

Effect of exchange rate changes on cash                                (4,816)      (1,256)
                                                                    ---------    ---------

Net decrease in cash and cash equivalents                             (15,231)     (12,713)

Cash and cash equivalents, beginning of period                        174,300      214,823
                                                                    ---------    ---------

Cash and cash equivalents, end of period                            $ 159,069    $ 202,110
                                                                    =========    =========
</TABLE>




     The accompanying notes are an integral part of these consolidated and
                         combined financial statements.

                                        4
<PAGE>


Nu Skin Enterprises, Inc.
Notes to Consolidated and Combined Financial Statements
- --------------------------------------------------------------------------------


1.     THE COMPANY

     Nu Skin  Enterprises,  Inc.,  formerly known as Nu Skin Asia Pacific,  Inc.
     (the  "Company"),   is  a  network   marketing   company  involved  in  the
     distribution  and sale of premium  quality,  innovative  personal  care and
     nutritional  products.  The Company  distributes  Nu Skin brand products in
     markets throughout the world excluding the United States of America.  These
     markets include Japan,  Taiwan,  Hong Kong (including Macau),  South Korea,
     Thailand,  the  Philippines,  Australia,  New Zealand,  the United Kingdom,
     Austria, Belgium, France, Germany, Italy, Ireland, Portugal, Spain, and the
     Netherlands  (the Company's  subsidiaries  operating in these countries are
     collectively  referred  to  as  the  "Subsidiaries"),   where  the  Company
     currently has  operations,  and in  Argentina,  Brazil,  Chile,  Indonesia,
     Malaysia, the PRC, Poland,  Singapore and Vietnam, where Nu Skin operations
     have not yet commenced.

     The Company was  incorporated on September 4, 1996 as a holding company and
     acquired certain of the Subsidiaries (the "Initial Subsidiaries") through a
     reorganization  (the  "Reorganization")  which occurred  November 20, 1996.
     Prior to the Reorganization, each of the Initial Subsidiaries elected to be
     treated as an S corporation.  In connection  with the  Reorganization,  the
     Initial  Subsidiaries' S corporation  status was terminated on November 19,
     1996, and the Company  declared a  distribution  to the  stockholders  that
     included   all  of  the  Initial   Subsidiaries'   previously   earned  and
     undistributed taxable S corporation earnings totaling $86.5 million (the "S
     Distribution Notes").

     On November 27, 1996 the Company  completed its initial public offerings of
     4,750,000 shares of Class A Common Stock and received net proceeds of $98.8
     million (the "Underwritten Offerings").

     The accompanying  unaudited  consolidated and combined financial statements
     have  been  prepared  in  accordance  with  generally  accepted  accounting
     principles for interim  financial  information and with the instructions to
     Form  10-Q  and Rule  10-01 of  Regulation  S-X.  Accordingly,  they do not
     include all of the information and footnotes required by generally accepted
     accounting principles for complete financial statements.  In the opinion of
     management,  the accompanying unaudited consolidated and combined financial
     statements   contain  all  adjustments,   consisting  of  normal  recurring
     adjustments,  considered  necessary  for a fair  statement of the Company's
     financial  information  as of March 31, 1998 and  December 31, 1997 and for
     the three months ended March 31, 1998 and 1997.  The results of  operations
     of any  interim  period are not  necessarily  indicative  of the results of
     operations  to be expected  for the fiscal year.  For further  information,
     refer to the consolidated  financial statements and accompanying  footnotes
     included  in the  Company's  annual  report on Form 10-K for the year ended
     December 31, 1997.


2.     ACQUISITION OF NU SKIN INTERNATIONAL, INC. ("NSI") AND CERTAIN AFFILIATES

     On March  27,  1998,  the  Company  completed  the  acquisition  (the  "NSI
     Acquisition") of the capital stock of NSI, NSI affiliates in Europe,  South
     America,  Australia and New Zealand and certain other NSI  affiliates  (the
     "Acquired Entities") for $70 million in preferred stock and long-term notes
     payable to the stockholders of the Acquired  Entities ("NSI  Stockholders")
     totaling approximately $23.7 million. In addition,  contingent upon NSI and
     the Company meeting specific earnings growth targets,  the Company will pay
     up to $25  million  in cash per year  over the next  four  years to the NSI
     Stockholders.  Also, as part of the NSI  Acquisition,  the Company  assumed
     approximately  $156.3  million  in S  Distribution  Notes.  The  contingent
     consideration  paid,  if any, will be accounted for as an adjustment to the
     purchase  price  and  allocated  to  the  Acquired   Entities'  assets  and
     liabilities.

     The NSI Acquisition was accounted for by the purchase method of accounting,
     except for that portion of the Acquired  Entities under common control of a
     group of stockholders,  which portion was accounted for in a manner similar
     to a pooling of interests. The common control group is comprised of the NSI
     Stockholders who are immediate family members. The minority interest, which
     is comprised of the NSI  Stockholders who are not immediate family members,
     was acquired during the NSI Acquisition.

                                        5
<PAGE>


Nu Skin Enterprises, Inc.
Notes to Consolidated and Combined Financial Statements
- --------------------------------------------------------------------------------



3.     INCOME TAXES

     As a  result  of the NSI  Acquisition  described  in Note 2,  the  Acquired
     Entities are no longer  treated as S corporations  for U.S.  Federal income
     tax  purposes.  The  combined  statements  of  income  include  a pro forma
     presentation for income taxes,  including the effect on minority  interest,
     which would have been recorded if the Acquired Entities had been taxed as C
     corporations  rather than as S  corporations  for the  three-month  periods
     ended March 31, 1998 and 1997.


4.     NET INCOME PER SHARE

     Net income per share is computed  based on the weighted  average  number of
     common shares and common share equivalents  outstanding  during the periods
     presented assuming that the Company's Reorganization occurred as of January
     1, 1997. Additionally,  diluted earnings per share data gives effect to all
     dilutive  potential common shares that were outstanding  during the periods
     presented,  including  the  convertible  preferred  stock issued in the NSI
     Acquisition as if such shares had been converted to Class A Common Stock.


5.     FINANCIAL INSTRUMENTS

     The Company's  Subsidiaries  enter into significant  transactions with each
     other and third  parties  which may not be  denominated  in the  respective
     Subsidiaries'  functional  currencies.  The  Company  seeks to  reduce  its
     exposure to fluctuations in foreign  exchange rates by creating  offsetting
     positions  through  the use of  foreign  currency  exchange  contracts  and
     through  intercompany  loans of foreign currency.  The Company does not use
     such financial instruments for trading or speculative purposes. The Company
     regularly  monitors  its  foreign  currency  risks and  periodically  takes
     measures  to reduce  the  impact of foreign  exchange  fluctuations  on the
     Company's  operating results.  Gains and losses on foreign currency forward
     contracts and intercompany  loans of foreign currency are recorded as other
     income and expense in the combined statements of income.

     At March 31, 1998 and December 31, 1997, the Company held foreign  currency
     forward  contracts  with  notional  amounts  totaling  approximately  $69.0
     million and $51.0 million,  respectively,  to hedge foreign currency items.
     The realized and unrealized net gains on these  contracts were $1.9 million
     for the  three-month  period ended March 31,  1998.  These  contracts  have
     maturities through September 1998.

     At March 31, 1998 and 1997, the intercompany  loan from Nu Skin Japan to Nu
     Skin Hong Kong  totaled  approximately  $52.6  million  and $23.4  million,
     respectively.  The Company recorded unrealized exchange gains totaling $0.9
     million and $1.7  million,  resulting  from the  intercompany  loan for the
     three months ended March 31, 1998 and 1997, respectively.


6.     NEW ACCOUNTING STANDARDS

     During the first quarter of 1998 the Company adopted Statement of Financial
     Accounting Standards No. 130 ("SFAS 130"), Reporting  Comprehensive Income.
     Comprehensive  income is  defined  as the  change  in equity of a  business
     enterprise   during  a  period  from  transactions  and  other  events  and
     circumstances from nonowner sources,  and it includes all changes in equity
     during a period  except  those  resulting  from  investments  by owners and
     distributions to owners.

                                        6
<PAGE>


     The  components  of  comprehensive  income,  net of  related  tax,  for the
     three-month periods ended March 31, 1998 and 1997, were as follows:


                                                       1998           1997
                                                     ---------      ---------

     Net income                                      $  33,675      $  25,736

     Other comprehensive income, net of tax:
        Foreign currency translation adjustments        (3,746)        (3,060)
                                                     ---------      ---------

     Comprehensive income                            $  29,929      $  22,676
                                                     =========      =========

     Accumulated  other  comprehensive  income is  comprised  solely of  foreign
     currency translation adjustments.


7.     SUBSEQUENT EVENTS


     On May 5, 1998,  the  stockholders  of the Company  approved the  automatic
     conversion  of the preferred  stock,  issued in the NSI  Acquisition,  into
     2,986,663 shares of Class A Common Stock.

     On May 8, 1998, the Company and its Japanese  subsidiary Nu Skin Japan Co.,
     Ltd.  entered  into a $180  million  credit  facility  with a syndicate  of
     financial institutions for which ABN-AMRO, N.V. acted as agent. This credit
     facility was used to satisfy Company liabilities which were assumed as part
     of the NSI Acquisition. The Company borrowed $110 million and Nu Skin Japan
     Co., Ltd.  borrowed the Japanese Yen equivalent of $70 million  denominated
     in local currency.


ITEM 2.     MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
            RESULTS OF OPERATIONS

1998 compared to 1997

     Revenue  increased 1.7% to $227.9 million from $224.2 million for the three
months ended March 31, 1998  compared  with the same period in 1997.  Revenue in
North  Asia,  which  consists  of Japan  and  South  Korea,  remained  steady at
approximately  $157  million for the three months ended March 31, 1998 and 1997.
Although  economic  challenges,  currency  devaluation and unfavorable media and
consumer group attention  toward foreign  companies in South Korea resulted in a
significant decline in South Korean revenue for the three months ended March 31,
1998 compared to the same period in 1997,  revenue in Japan increased 33% due to
the  continued  growth of the personal  care and IDN product  lines.  Revenue in
Southeast Asia, which consists of Taiwan,  Thailand, Hong Kong, the Philippines,
Australia  and New  Zealand,  totaled  $46.1  million for the three months ended
March 31,  1998, a decrease of 17.4% from  revenue of $55.8  million  during the
three  months  ended March 31, 1997.  This  decrease is  primarily  due to a 25%
revenue  decline in Taiwan for the  three-month  period  ended March 31, 1998 as
compared  to the same  period in 1997.  This  decline  is  primarily  due to the
weakening of the Taiwanese  currency relative to the U.S. dollar. The decline in
Southeast Asia was offset by aggregate  revenue increases in the Company's other
markets,  which include the United Kingdom,  Germany,  Italy,  the  Netherlands,
France,  Belgium,  Spain,  Portugal,  Ireland,  Austria and sales to affiliates.
Aggregate  revenue  in these  markets  increased  to $24.7  million  from  $11.8
million,  an  increase  of 109.3%,  for the three  months  ended  March 31, 1998
compared  to the same  period  in  1997.  This  increase  was  primarily  due to
significantly  increased  sales to  affiliates  resulting  from  the  successful
convention  held  in the  first  quarter  of 1998 in the  United  States,  which
attracted over 13,000 distributors.

                                        7
<PAGE>


     Gross profit as a  percentage  of revenue was 79.9% and 79.8% for the three
months ended March 31, 1998 and 1997, respectively.  The Company purchases goods
in U.S.  dollars and recognizes  revenue in local  currency and is  consequently
subjected to exchange rate risks in its gross margins.  The negative pressure on
gross  margins,  due primarily to weakened  currencies  throughout the Company's
Asian markets,  was more than offset by gross margin  improvement as a result of
price increases throughout Asia during the second quarter of 1997 in addition to
increased local  manufacturing  efforts  designed to improve and stabilize gross
margins.

     Distributor  incentives as a percentage  of revenue  decreased to 36.5% for
the three  months  ended  March 31, 1998 from 37.0% for the three  months  ended
March 31, 1997. The primary  reasons for this decrease were reduced  distributor
incentives   in  South   Korea   and   sales   of  a   smaller   percentage   of
non-commissionable items throughout the Company's markets in 1998.

     Selling,  general and  administrative  expenses as a percentage  of revenue
decreased  to 21.1% for the three months ended March 31, 1998 from 23.8% for the
three months ended March 31, 1997.  This decrease was primarily due to economies
of scale gained as the Company's  revenue  increased,  particularly in Japan. In
addition,  the Company spent  approximately  $3.0 million on a large  convention
held in Japan during the first quarter of 1997.

     Distributor  stock expense of $4.5 million for the three months ended March
31, 1997  reflects the one-time  grant of the  distributor  stock  options at an
exercise  price of 25% of the initial public  offering price in connection  with
the Underwritten Offerings completed on November 27, 1996. This non-cash expense
is non-recurring and was only recorded in the fourth quarter of 1996 and in each
of the four quarters in 1997.

     Operating  income  increased  33.2% to $51.0 million from $38.3 million for
the three  months  ended March 31, 1998  compared  with the same period in 1997.
Operating  margin increased to 22.4% from 17.1% for the three months ended March
31, 1998 compared with the same period in 1997. This operating income and margin
increase was caused  primarily by the  non-recurring  distributor  stock expense
recorded in 1997,  decreased selling,  general and  administrative  expenses and
increased gross profit.

     Other income decreased by $1.4 million for the three months ended March 31,
1998 compared with the same period in 1997. The decrease was primarily caused by
an increase in interest expense of $1.2 million related to the increase in notes
to  stockholders  during  the first  quarter  of 1998 as  compared  to the first
quarter of 1997.

     Provision  for income taxes  increased to $16.4  million from $12.0 million
for the three months ended March 31, 1998  compared with the same period in 1997
due to  increased  income.  The  effective  tax rate was 30.9% and 28.8% for the
three  months  ended  March  31,  1998 and  1997,  respectively.  The pro  forma
provision for income taxes presents income taxes as if the Acquired Entities had
been taxed as C corporations  rather than as S corporations  for the three-month
periods ended March 31, 1998 and 1997.  On a pro forma basis,  the effective tax
rate was 36.8% and 38.0% for the first quarter of 1998 and 1997, respectively.

     Minority  interest  relates to the earnings of the Acquired  Entities which
are not under common control.  The minority  interest owed at March 26, 1998 was
purchased as part of the NSI Acquisition.  Accordingly,  minority  interest will
not continue after the NSI Acquisition.

     Net income  increased by $8.0 million to $33.7  million from $25.7  million
for the three months ended March 31, 1998 compared with the same period in 1997.
Net income as a  percentage  of revenue  increased to 14.8% for the three months
ended  March 31,  1998 as  compared  to 11.5% for the same period in 1997 due to
improved operating margins.

Liquidity and Capital Resources

     The Company effected the Reorganization  and the Underwritten  Offerings in
November  1996.  During the  Underwritten  Offerings,  the Company  raised $98.8
million in net  proceeds.  As of the date of the  Reorganization,  the aggregate
undistributed  taxable S  corporation  earnings of the  Subsidiaries  were $86.5
million.  The  Subsidiaries'  earned and  undistributed  S corporation  earnings
through the date of termination of

                                        8
<PAGE>


the  Subsidiaries'  S corporation  status were  distributed in the form of the S
Distribution Notes, bearing interest at 6.0% per annum. From the proceeds of the
Underwritten  Offerings,  $15.0  million  was  used  to pay a  portion  of the S
Distribution  Notes and the remaining balance of $71.5 million was paid in April
1997.  Management  has  used  and  anticipates  continued  use of the  remaining
proceeds of the Underwritten Offerings in operations of the Company.

     The  Company  generates  significant  cash  flow  from  operations  due  to
continued  growth,  favorable  gross margins and minimal  capital  requirements.
Additionally,  the Company does not extend credit to distributors,  but requires
payment  prior  to  shipping  products.  This  process  eliminates  the need for
accounts  receivable from  distributors.  During the first quarter of each year,
the Company pays significant accrued income taxes in many foreign  jurisdictions
including  Japan.   These  large  cash  payments   generally  more  than  offset
significant  cash generated in the first quarter.  During the three months ended
March 31, 1998, the Company used $2.3 million from  operations  compared to $8.5
million used during the three months ended March 31, 1997. This decrease in cash
used from  operations  in 1997 is primarily  due to increased  income during the
three months ended March 31, 1998.

     As of March 31, 1998, working capital was $170.4 million compared to $123.2
million as of December 31, 1997.  This increase is largely due to the step-up in
inventory  relating to the NSI  Acquisition.  Cash and cash equivalents at March
31, 1998 were $159.1 million compared to $174.3 million at December 31, 1997.

     In  December  1997,  the  Company  loaned $5  million  to a  non-management
stockholder.  The loan is secured by 349,406  shares of Class B Common  Stock of
the  Company.  Interest  accrues  at a rate of 6.0% per  annum on the  principal
balance of the loan. The loan may be repaid by  transferring  to the Company the
shares pledged to secure the loan.

     Historically,  the  Company's  principal  needs  for  funds  have  been for
distributor  incentives,  working  capital  (principally  inventory  purchases),
capital  expenditures  and the  development  of new  markets.  The  Company  has
generally  relied  entirely on cash flow from  operations  to meet its  business
objectives without incurring long-term debt to unrelated third parties.

     Capital  expenditures,   primarily  for  equipment,  computer  systems  and
software, office furniture and leasehold improvements, were $3.0 million for the
three months ended March 31, 1998 and 1997. In addition, the Company anticipates
additional capital  expenditures in 1998 of $17.0 million to further enhance its
infrastructure,  including computer systems and software, warehousing facilities
and walk-in  distributor  centers in order to  accommodate  future  growth.  The
Company is  currently  reviewing  its own and its  principal  vendors'  computer
systems and software to evaluate and address the "Year 2000" issue.  The Company
believes that the capital  required to modify these systems will not be material
to the Company.

     In December 1997, the Company  repurchased in private  transactions a total
of 1,067,529 shares of its Class B Common Stock which were immediately converted
to Class A Common  Stock and a total of 348,387  shares of Class A Common  Stock
for approximately $20.3 million.

     In March 1998,  the  Company  completed  its  acquisition  of the  Acquired
Entities for $70 million in preferred  stock and long-term  notes payable to the
NSI Stockholders totaling  approximately $23.7 million. In addition,  contingent
upon NSI and the Company  meeting certain  earnings growth targets,  the Company
may pay up to $25  million in cash per year over the next four years.  Also,  as
part of the NSI Acquisition, the Company assumed approximately $156.3 million in
S  Distribution  Notes due in equal  monthly  installments  over the next  seven
years.  The contingent  consideration  paid, if any, will be accounted for as an
adjustment to the purchase price and allocated to the Acquired  Entities' assets
and liabilities.

     In May 1998,  the Company and its  Japanese  subsidiary  Nu Skin Japan Co.,
Ltd.  entered into a $180 million credit  facility with a syndicate of financial
institutions for which ABN-AMRO,  N.V. acted as agent.  This credit facility was
used to  satisfy  Company  liabilities  which  were  assumed  as part of the NSI
Acquisition.  The Company  borrowed  $110  million  and Nu Skin Japan Co.,  Ltd.
borrowed the Japanese Yen

                                        9
<PAGE>


equivalent of $70 million denominated in local currency. The U.S. portion of the
credit  facility bears interest at either a base rate as specified in the credit
facility or the London  Inter-Bank Offer rate plus an applicable  margin, in the
borrower's  discretion.  The  Japanese  portion  of the  credit  facility  bears
interest at either a base rate as specified in the credit  facility or the Tokyo
Inter-Bank Offer rate plus an applicable  margin, in the borrower's  discretion.
The  maturity  date for the credit  facility is three  years from the  borrowing
date,  with a possible  extension of the maturity date upon approval of the then
outstanding  lenders. The credit facility provides that the amounts borrowed are
to be used for general  corporate  purposes.  The credit  facility also contains
other terms and  conditions and  affirmative  and negative  financial  covenants
customary for credit facilities of this type.

     Under its operating agreements with other Nu Skin affiliated companies, the
Company incurs related party payables and  receivables.  The Company had related
party payables of $21.3 million and $10.0 million at March 31, 1998 and December
31, 1997,  respectively.  In addition, the Company had related party receivables
of $28.7 million and $23.0 million,  respectively, at those dates. Related party
balances  outstanding  in excess of 60 days bear  interest at a rate of 2% above
the U.S. prime rate. As of March 31, 1998, no material related party payables or
receivables had been outstanding for more than 60 days. Management considers the
Company  to be  liquid  and able to meet  its  obligations  on both a short  and
long-term basis.  Management  currently believes existing cash balances together
with  future  cash flows from  operations  will be  adequate  to fund cash needs
relating to the implementation of the Company's strategic plans.

Seasonality and Cyclicality

     The direct selling  industry is impacted by certain seasonal trends such as
major cultural events and vacation patterns.  For example,  Japan,  Taiwan, Hong
Kong, South Korea and Thailand  celebrate their respective local New Year in the
Company's  first quarter.  Management  believes that direct selling in Japan and
Europe  is  also  generally   negatively   impacted  during  August,  when  many
individuals traditionally take vacations.

     Generally,  the Company has  experienced  rapid revenue  growth in each new
market from the commencement of operations.  In Japan, Taiwan and Hong Kong, the
initial  rapid  growth was  followed  by a short  period of stable or  declining
revenue  followed  by renewed  growth  fueled by new product  introductions,  an
increase  in  the  number  of  active  distributors  and  increased  distributor
productivity.  In South Korea, the Company  experienced a significant decline in
its 1997 revenue from revenue in 1996 and is experiencing additional declines in
1998. Revenue in Thailand also decreased significantly after the commencement of
operations in March 1997. Management believes that the revenue declines in South
Korea and Thailand are partly due to normal  business  cycles in new markets but
were  primarily  due to  volatile  economic  conditions  in those  markets.  See
"--Outlook." In addition,  the Company may experience  variations on a quarterly
basis in its results of  operations,  as new  products  are  introduced  and new
markets are opened.  No assurance can be given that the Company's revenue growth
rate in new markets where Nu Skin  operations  have not  commenced,  will follow
this pattern.

Currency Fluctuation and Exchange Rate Information

     The Company's  revenues and most of its expenses are  recognized  primarily
outside of the United States except for inventory  purchases which are primarily
transacted  in U.S.  dollars from vendors in the United  States.  Each  entity's
local currency is considered the functional  currency.  All revenue and expenses
are  translated at weighted  average  exchange  rates for the periods  reported.
Therefore, the Company's reported sales and earnings will be positively impacted
by a  weakening  of the  U.S.  dollar  and  will  be  negatively  impacted  by a
strengthening of the U.S. dollar.

     Given the  uncertainty  of exchange rate  fluctuations,  the Company cannot
estimate  the  effect of these  fluctuations  on its  future  business,  product
pricing,  results of operations or financial condition.  However, because nearly
all of the Company's revenue is realized in local currencies and the majority of
its cost of sales is denominated in U.S.  dollars,  the Company's  gross profits
will be positively affected by a

                                       10
<PAGE>


weakening in the U.S. dollar and will be negatively  affected by a strengthening
in the U.S. dollar.  The Company reduces its exposure to fluctuations in foreign
exchange  rates by  creating  offsetting  positions  through  the use of foreign
currency exchange contracts. The Company does not use such financial instruments
for trading or speculative purposes.  The Company regularly monitors its foreign
currency risks and  periodically  takes measures to reduce the impact of foreign
exchange fluctuations on the Company's operating results.


Outlook

     Management currently  anticipates  continued growth in revenue and earnings
throughout 1998. This growth is expected to result in part from improved margins
resulting from the NSI Acquisition as well as from anticipated  growth in Japan,
the  Company's  major  market.  Further,  expansion  into new markets in 1998 is
expected to  contribute  to growth in revenue and  earnings.  These  factors are
expected to offset the reduced revenue from South Korea and the expected lack of
significant revenue growth in Southeast Asian markets. Additionally, the Company
intends to continue  pursuing  strategic  initiatives  to minimize the impact of
fluctuating currencies and economies in Asia by diversifying its markets, moving
more of its  manufacturing  to local markets,  implementing  enhancements to its
sales compensation plan and seeking cost reductions from vendors.

     Revenue  growth is  anticipated  to be modest during the first half of 1998
and  accelerate  in  the  second  half  of  the  year,  corresponding  with  the
implementation  of new product  launches,  marketing  initiatives  including the
local sourcing of certain products,  other promotional events and the opening of
new markets.  In addition to the February 1998 opening of the  Philippines,  the
Company  has  announced  plans to enter  Poland  and Brazil  later in 1998.  The
significant  devaluation of certain of the Company's functional  currencies,  is
anticipated  to  negatively  impact  the  Company's  reported  revenue  and  its
comparisons to 1997 when such currencies had not yet been devalued.

     Reported  operating  margins are expected to be negatively  impacted during
the second and third quarters of 1998 due to the step up to fair market value of
inventory acquired in the NSI Acquisition. The quarterly charge of approximately
$11.0  million  is due  to  purchase  accounting  treatment  and is a  non-cash,
non-recurring charge that will not continue beyond 1998.

     Other income is expected to be negatively impacted due to interest expenses
associated  with the assumed  liabilities  from the NSI  Acquisition.  Also, the
Company has significant  forward contracts and other hedging vehicles on foreign
currencies, principally the Japanese yen. It is impossible to predict the impact
on other income due to a strengthening  or weakening of the Japanese yen. If the
yen strengthens,  the Company's  reported revenues and operating profits will be
positively  impacted,  but the impact on earnings  will be offset to a degree by
other income losses.  If the yen weakens,  the Company's  reported  revenues and
operating profits will be negatively  impacted,  but the impact on earnings will
be offset to a degree by other income gains.

     The Company's overall effective tax rate is expected to modestly improve as
a result of the NSI Acquisition. This is due to greater utilization of available
foreign tax credits.

Note Regarding Forward-Looking Statements

     Certain  statements  made  above in the  Liquidity  and  Capital  Resources
section and the  Outlook  section are  "forward-looking  statements"  within the
meaning of the Private  Securities  Litigation  Reform Act of 1995 (the  "Reform
Act"). These forward-looking  statements involve risks and uncertainties and are
based on  certain  assumptions  that may not be  realized.  Actual  results  and
outcomes  may  differ  materially  from  those  discussed  or  anticipated.  The
forward-looking  statements and associated risks described in this filing relate
to (i) the  anticipation  of  significant  cash flow from  operations,  (ii) the
Company's  expectation  that it will be able to rely  entirely on cash flow from
operations to fund its business  objectives without incurring  long-term debt to
unrelated third parties, (iii) the Company's expectation that it will be able to
successfully

                                       11
<PAGE>


address any issues relating to the Year 2000 issue, and to the extent necessary,
modify computer systems without incurring  material capital  expenditures,  (iv)
management's  belief that the Company is liquid and able to meet its obligations
both on a short and long-term basis, (v) the anticipation of continued growth in
revenue and earnings throughout 1998 as a result of the NSI Acquisition,  growth
in Japan and expansion in the  Philippines  and other new markets as well as the
implementation of new product launches, marketing and local sourcing initiatives
and other promotional  events,  (vi) management's belief that it will be able to
offset the  decrease  in revenue in South  Korea as well as offset the  expected
lack of any  significant  revenue  growth in the  Company's  other Asian markets
(vii) the Company's  intentions to pursue strategic  initiatives to minimize the
impact of fluctuating  foreign  currencies and economies in Asia by diversifying
its markets through the NSI  Acquisition,  moving more of its  manufacturing  to
local markets,  implementing  enhancements  to its sales  compensation  plan and
seeking cost  reductions  from vendors,  (viii) the Company's  plan to implement
forward contracts and other hedging strategies to manage foreign currency risks,
and (ix) the expected  modest  improvement  in the Company's  effective tax rate
through improved utilization of its foreign tax credits.

     Important  factors and risks that might cause actual results to differ from
those  anticipated  include,  but are not  limited  to (a) lower  than  expected
revenue,  revenue  growth  and cash  flow from  operations  because  of  adverse
economic, business or political conditions or adverse publicity in the Company's
markets or the Company's inability,  for any reason, to open new markets such as
Poland and Brazil,  introduce  new  products,  implement its marketing and local
sourcing initiatives and other strategic plans as well as the potential negative
effect of  distributor  actions such as decreased  selling  efforts or increased
turnover,  (b)  variations  in  operating  results  including  gross  profit and
earnings caused by fluctuations in foreign  currency  values,  (c) the Company's
inability to favorably  implement forward contracts and other hedging strategies
to manage  foreign  currency  risk,  (d)  difficulties  in  integrating  the NSI
operations with the Company's operations, (e) increased expenditures required to
address the Year 2000 issue if the Company's technology requirements change, (f)
increased  government  regulation of direct  selling  activities and products in
existing and future markets such as the PRC's recent ban on direct selling,  (g)
management's  ability to effectively manage the Company's growth, (h) the market
acceptance of new products  such as the Scion  product line in the  Philippines,
Aloe-MX in Japan, and LifePak and LifePak Trim in South Korea and other markets,
(i) the Company's ability to renegotiate or adjust vendor relationships, (j) the
Company's  ability  to  establish  local  manufacturing  capability,  (k)  risks
inherent  in  the  importation,   regulation  and  sale  of  personal  care  and
nutritional  products  in the  Company's  markets  including  product  liability
issues,  (l)  the  Company's  reliance  on  and  the  concentration  of  outside
manufacturers, (m) taxation and transfer pricing issues, including the Company's
inability  to fully use its foreign tax  credits,  and (n) seasonal and cyclical
trends. For a more detailed discussion of risks and uncertainties related to the
Company's  business,  please refer to the Company's Form 10-K for the year ended
December 31, 1997, and any amendments thereto,  and other documents filed by the
Company with the Securities and Exchange Commission.


                           PART II. OTHER INFORMATION


ITEM 1.     LEGAL PROCEEDINGS

     As a result of the NSI Acquisition,  the Company, through its subsidiary Nu
Skin  International,  Inc.  ("NSI"),  has become subject to the following  legal
proceedings.

     (i) An action  entitled  Natalie Capone on behalf of Herself and All Others
Similarly Situated v. Nu Skin Canada,  Inc., Nu Skin International,  Inc., Blake
Roney,  et. al. was filed with the United States District Court for the District
of Utah,  Central Division (the "Court") in March 1993. Ms. Capone filed a class
action complaint against NSI and certain affiliated parties (the  "Defendants").
The complaint alleges violations of the anti-fraud  provisions of the Securities
Act of 1933 and the  Securities  Exchange  Act of 1934,  common  law  fraud  and
violations of the Utah Consumer  Sales  Practices Act. The plaintiff also sought
injunctive relief,  disgorgement by Defendants,  and restitution to plaintiff of
all earnings, profits, compensation and benefits obtained by Defendants. In June
1997,  the Court denied  NSI's  motion for summary  judgment but also denied the
plaintiff's  motion to certify a similarly  situated class of distributors.  The
case continues in discovery.  The Company's potential liability  associated with
this  case is  limited  to the  impact  an  adverse  decision  may have upon the
business of its  privately-owned  affiliates  in the U.S. and Canada and is also
limited by certain  indemnities  provided to the Company in connection  with the
NSI Acquisition.

                                       12
<PAGE>


ITEM 2.     CHANGES IN SECURITIES

Issuance of Unregistered Securities

     On March 27,  1998,  the Company  completed  the NSI  Acquisition.  The NSI
Acquisition  was  consummated  on the terms  set forth in the Stock  Acquisition
Agreement  dated  as of  February  27,  1998  among  the  Company  and  the  NSI
Stockholders.

     The  consideration   paid  by  the  Company  in  connection  with  the  NSI
Acquisition  consisted of cash and the assumption of liabilities,  including the
payment of certain  notes,  as well as the  issuance by the Company on March 27,
1998 to the NSI  Stockholders  of 2,986,663  shares of a newly created series of
convertible preferred stock of the Company (the "Series A Preferred Stock"). The
conversion  terms of the Series A  Preferred  Stock  provided  that the Series A
Preferred Stock would be automatically  converted on a one-to-one basis, subject
to adjustment,  into shares of Class A Common Stock of the Company upon approval
of the Company's  stockholders.  On May 5, 1998, at the Company's Annual Meeting
of Stockholders, the Company's stockholders approved the automatic conversion of
the  Series  A  Preferred  Stock  into  shares  of the  Class  A  Common  Stock.
Accordingly,  on May 5, 1998, the 2,986,663  shares of Series A Preferred  Stock
held by the NSI  Stockholders  were converted  into 2,986,663  shares of Class A
Common Stock.  Following  the  conversion,  no shares of the Company's  Series A
Preferred Stock were outstanding.

     The offer and sale of the Series A Preferred  Stock was made  pursuant to a
claim of exemption under Section 4(2) of the Securities Act of 1933, as amended.
The sale of the Series A Preferred Stock was made in a private offering. Each of
the NSI  Stockholders  is an  "accredited  investor" as defined in  Regulation D
promulgated by the Securities and Exchange Commission.


ITEM 3.     DEFAULTS UPON SENIOR SECURITIES

     None.


ITEM 4.     SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

     There were no matters  submitted to a vote of the security  holders  during
the first quarter ended March 31, 1998.

                                       13
<PAGE>


ITEM 5.     OTHER INFORMATION

May 5, 1998 Annual Meeting of Stockholders

     On  May  5,  1998,  the  Company's   stockholders  approved  the  automatic
conversion of the Company's  outstanding shares of preferred stock, on a one for
one basis, into shares of Class A Common Stock. The Company's  stockholders also
approved a change in the Company's  name from Nu Skin Asia  Pacific,  Inc. to Nu
Skin Enterprises, Inc.


ITEM 6.     EXHIBITS AND REPORTS ON FORM 8-K

     (a) 27 Financial Data Schedule

     (b) On March 31, 1998, the Company filed a Current Report on Form 8-K dated
March 31, 1998 relating to the completion of the NSI  Acquisition.  On April 28,
1998, the Company filed  amendment No. 1 to its Form 8-K originally  filed March
31, 1998 providing  financial  statements,  pro forma financial  information and
exhibits reflecting the NSI Acquisition.

     On January  23,1998,  the Company filed a Current  Report on Form 8-K dated
January 23, 1998 in connection  with a press  release it issued  relating to the
announcement  of the  Company's  agreement  in principal to proceed with the NSI
Acquisition.

                                       14
<PAGE>


                                   SIGNATURES

     Pursuant  to the  requirements  of  Section  13 or 15(d) of the  Securities
Exchange Act of 1934, the registrant has duly caused this report to be signed on
its behalf by the undersigned,  thereunto duly  authorized,  on this 14th day of
May, 1998.

                                     NU SKIN ENTERPRISES, INC.



                                     By:  /s/ Corey B. Lindley
                                          Corey B. Lindley
                                     Its: Chief Financial Officer (Principal
                                          Financial and Accounting Officer)






                                       15
<PAGE>


                                  EXHIBIT INDEX


     27 Financial Data Schedule




















                                       16
WARNING: THE EDGAR SYSTEM ENCOUNTERED ERROR(S) WHILE PROCESSING THIS SCHEDULE.

<TABLE> <S> <C>

                   Appendix A to Item 601(c) of Regulation S-K
                       Commercial and Industrial Companies
                           Article 5 of Regulation S-X

Nu Skin Asia Pacific, Inc.
Three Months Ended March 31, 1998
(in thousands)

Item Description                                Amount

<ARTICLE>                                            5
       
<S>                                <C>
<PERIOD-TYPE>                      3-MOS
<FISCAL-YEAR-END>                          DEC-31-1998
<PERIOD-END>                               MAR-31-1998
<CASH>                                         159,069
<SECURITIES>                                         0
<RECEIVABLES>                                   17,522
<ALLOWANCES>                                         0
<INVENTORY>                                    100,800
<CURRENT-ASSETS>                               351,198
<PP&E>                                          74,440
<DEPRECIATION>                                  46,580
<TOTAL-ASSETS>                                 485,041
<CURRENT-LIABILITIES>                          180,769
<BONDS>                                        160,543
                                0
                                          3
<COMMON>                                            82
<OTHER-SE>                                     143,644
<TOTAL-LIABILITY-AND-EQUITY>                   485,041
<SALES>                                        227,863
<TOTAL-REVENUES>                               227,863
<CGS>                                           45,689
<TOTAL-COSTS>                                  176,887
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                   0
<INCOME-PRETAX>                                 53,161
<INCOME-TAX>                                    16,405
<INCOME-CONTINUING>                             33,675
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    33,675
<EPS-PRIMARY>                                      .41
<EPS-DILUTED>                                      .39
        


</TABLE>


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