NU SKIN ASIA PACIFIC INC
S-8, 1998-03-25
DRUGS, PROPRIETARIES & DRUGGISTS' SUNDRIES
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As filed with the Securities and Exchange Commission on March 24, 1998
                                                           Registration No. 333-


                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                               ------------------


                                    FORM S-8
                             REGISTRATION STATEMENT
                                      UNDER
                           THE SECURITIES ACT OF 1933

                               ------------------


                           NU SKIN ASIA PACIFIC, INC.
             (Exact Name of Registrant as Specified in Its Charter)


                               ------------------


          Delaware                       5122                     87-0565309
  (State or Jurisdiction of   (Primary Standard Industrial    (I.R.S. Employer
Incorporation or Organization) Classification Code Number)   Identification No.)
                              75 West Center Street
                                Provo, Utah 84601
                                 (801) 345-6100
               (Address, including zip code, and telephone number,
                 including area code, of registrant's principal
                               executive offices)

                 Amended and Restated Nu Skin Asia Pacific, Inc.
                            1996 Stock Incentive Plan
                              (Full Title of Plan)

                            Steven J. Lund, President
                           Nu Skin Asia Pacific, Inc.
                              75 West Center Street
                                Provo, Utah 84601
                                 (801) 345-6100
          (Name, and address, including zip code, and telephone number,
                   including area code, of agent for service)

                                   Copies to:

         Nolan S. Taylor, Esq.                     M. Truman Hunt, Esq.
LeBoeuf, Lamb, Greene & MacRae, L.L.P.          Nu Skin Asia Pacific, Inc.
         1000 Kearns Building                     75 West Center Street
         136 South Main Street                      Provo, Utah 84601
    Salt Lake City, Utah 84101-1685                   (801) 345-6100
            (801) 320-6700


                         CALCULATION OF REGISTRATION FEE
<TABLE>
<CAPTION>
Title of Each Class of       Amount to be         Proposed Maximum                 Proposed Maximum               Amount of 
Securities to Registered     Registred(1)     Offering Price Per Share(2)     Aggregate Offering Price(2)     Registration Fee
- ------------------------     ------------     ---------------------------     ---------------------------     ----------------
<S>                           <C>                      <C>                            <C>                        <C>
 Class A  Common Stock          196,000               $20.875                        $ 4,091,500                $ 1,206.99
 par value $.001
                              3,629,000                23.0625                        83,693,812                 24,689.67

<FN>
(1) The shares of Class A Common Stock being  registered  represent  (1) 196,000
    shares of Class A Common  Stock  which may be issued  upon the  exercise  of
    options  outstanding  under the Amended and  Restated Nu Skin Asia  Pacific,
    Inc. 1996 Stock  Incentive Plan (the "1996 Plan") and (ii) 3,629,000  shares
    which are reserved for  issuance  under the 1996 Plan.  Pursuant to Rule 416
    promulgated  pursuant  to the  Securities  Act of  1933,  as  amended,  this
    registration  statement also covers such indeterminable number of additional
    shares of Class A Common Stock as may be issuable  pursuant to  antidilution
    provisions of the 1996 Plan.

(2) The offering  price for those  shares which are reserved for issuance  under
    the 1996 Plan is not  currently  determinable,  and is  therefore  estimated
    pursuant  to Rules  457(c) and (h) under the  Securities  Act of 1933 on the
    basis of the average of the high and low sale prices for a shares of Class A
    Common Stock as reported on the New York Stock Exchange on March 19, 1998.
</FN>
</TABLE>

- --------------------------------------------------------------------------------

                                Explanatory Note:
The Reoffer Prospectus which is filed as part of this Registration Statement has
been prepared in accordance with the  requirements of Part I of Form S-3 and may
be used for  reoffers  or  resales  of the Class A Common  Stock of Nu Skin Asia
Pacific, Inc. acquired by an "affiliate" (as such term is defined in Rule 405 of
the General Rules and Regulations  under the Securities Act of 1933, as amended)
pursuant to the  Amended and  Restated  Nu Skin Asia  Pacific,  Inc.  1996 Stock
Incentive Plan.


<PAGE>



REOFFER PROSPECTUS

                    3,825,000 Shares of Class A Common Stock

                                     [LOGO]
                            -------------------------

        This  Reoffer  Prospectus  (the  "Prospectus")  relates to reoffers  and
resales from time to time by certain affiliates (the "Selling  Stockholders") of
Nu Skin Asia Pacific, Inc., a Delaware corporation (the "Company"),  of up to an
aggregate of 3,825,000  shares (the "Shares") of Class A Common Stock, par value
$.001 per share, of the Company (the "Class A Common Stock") which in the future
may be issued  pursuant to options and awards  granted to date and to be granted
under the Amended and Restated Nu Skin Asia Pacific,  Inc. 1996 Stock  Incentive
Plan (the "1996 Plan") to the Selling Stockholders.

            The Selling Stockholders may from time to time sell all or a portion
of their  Shares  on the New York  Stock  Exchange  (the  "NYSE"),  on any other
national  securities  exchange  on which the  Class A Common  Stock is listed or
traded, in the over-the-counter-market, in negotiated transactions or otherwise,
at fixed  prices,  at  prevailing  market prices at the time of sale, at varying
prices determined at the time of sale or at negotiated  prices. The Company will
not  receive  any of the  proceeds  from  the sale of the  Class A Common  Stock
offered  hereby  (the  "Shares").  The  Company  will  pay  all of the  expenses
associated with the registration of the Shares and this Prospectus.  The Selling
Stockholders  will pay the other costs, if any,  associated with any sale of the
Shares. See "Plan of Distribution."

        The Class A Common  Stock is traded on the NYSE under the symbol  "NUS."
On March 17, 1998,  the last reported sale price of the Class A Common Stock was
$ 24.06 per share.

        See "Risk  Factors"  beginning  on page 8 for a  discussion  of  certain
factors which should be considered by  prospective  purchasers of the securities
offered hereby.


  THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES AND
         EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION, NOR HAS
         THE SECURITIES AND EXCHANGE COMMISSION OR ANY STATE SECURITIES
             COMMISSION PASSED UPON THE ACCURACY OR ADEQUACY OF THIS
               PROSPECTUS. ANY REPRESENTATION TO THE CONTRARY IS A
                                CRIMINAL OFFENSE.




                 The date of this Prospectus is March 24, 1998.

                                        1

<PAGE>



                              AVAILABLE INFORMATION

        The Company has filed with the Securities and Exchange  Commission  (the
"Commission") a Registration Statement on Form S-8 (together with all amendments
and exhibits thereto, the "Registration Statement"), of which this Prospectus is
a part,  under the  Securities  Act with respect to the shares of Class A Common
Stock offered  hereby.  This Prospectus does not contain all the information set
forth in the  Registration  Statement  and the exhibits and  schedules  thereto,
certain  portions  of which  have been  omitted  as  permitted  by the rules and
regulations  of the  Commission.  For further  information  with  respect to the
Company and the securities offered hereby, reference is made to the Registration
Statement, including the exhibits filed therewith, which may be examined without
charge at, or copies of which may be obtained  upon payment of  prescribed  fees
from, the Commission and its regional  offices listed below.  Statements made in
this Prospectus as to the contents of any contract, agreement or other documents
are not necessarily  complete,  and, in each instance,  reference is made to the
copy of such  document  filed as an exhibit  to the  Registration  Statement  or
otherwise with the Commission.  Each such statement shall be deemed qualified in
its entirety by such reference.

        The  Company  is  subject  to  the  informational  requirements  of  the
Securities  Exchange  Act of 1934,  as  amended  (the  "Exchange  Act"),  and in
accordance therewith files reports,  proxy statements and other information with
the Commission.  The Registration Statement and the exhibits thereto, as well as
any such reports,  proxy statements and other  information  filed by the Company
with the  Commission,  may be  inspected  and  copied  at the  public  reference
facilities  maintained by the Commission at Room 1024,  450 Fifth Street,  N.W.,
Washington,  D.C. 20549,  and at the  Commission's  regional  offices at 7 World
Trade Center,  Suite 1300, New York, New York 10048 and 500 West Madison Street,
Suite 1400, Chicago,  Illinois  60661-2311.  Copies of such material also may be
obtained at prescribed rates from the Public Reference Section of the Commission
at 450 Fifth Street, N.W., Washington, D.C. 20549. The Commission also maintains
a web site at http:\\www.sec.gov  which contains reports,  proxy and information
statements and other information regarding issuers that file electronically with
the Commission.  Such reports and other information may also be inspected at the
offices of the New York Stock  Exchange,  20 Broad  Street,  New York,  New York
10005.

                           INCORPORATION BY REFERENCE

        The  following  documents  have been filed with the  Commission  and are
incorporated herein by reference:

        (1) The Company's Annual Report on Form 10-K for the year ended December
            31, 1997, as amended by the Company's Form 10-K/A filed on March 19,
            1998; and

        (2) The  description of the Company's  Class A Common Stock as contained
            in the Company's  Registration  Statement on Form 8-A dated November
            6, 1996.

        All  documents  and  reports  filed by the  Company  pursuant to Section
13(a), 13(c), 14 or 15(d) of the Exchange Act after the date hereof and prior to
the  termination of the offering shall be deemed to be incorporated by reference
into this  Prospectus  and to be a part  hereof  from the date of filing of such
documents.  Any statement  contained in a document  incorporated or deemed to be
incorporated  by reference  herein shall be deemed to be modified or  superseded
for purposes of this Prospectus to the extent that a statement  contained herein
or in any  subsequently  filed  document which is deemed to be  incorporated  by
reference  herein  modifies or  supersedes  such  statement.  Any  statement  so
modified or superseded shall not be deemed, except as so modified or superseded,
to constitute a part of this Prospectus.

        The Company will furnish without  charge,  upon written or oral request,
to each person,  including  any  beneficial  owner,  to whom this  Prospectus is
delivered,  a copy  of any or all of the  documents  incorporated  by  reference
herein  other  than  exhibits  to  such  documents  (unless  such  exhibits  are
specifically incorporated by

                                        2

<PAGE>



reference into such documents).  Requests for documents should be directed to Nu
Skin Asia Pacific,  Inc., 75 West Center, Provo, UT 84601,  Attention:  Investor
Relations, telephone number (801) 345-6100.

                           FORWARD-LOOKING STATEMENTS

        Certain statements made herein are  "forward-looking  statements" within
the meaning of the Private Securities Litigation Reform Act of 1995 (the "Reform
Act"). In addition,  when used in this Prospectus and the documents incorporated
herein by  reference,  the words or phrases  "will  likely  result,"  "expects,"
"intends,"  "will  continue,"  "is  anticipated,"  "estimates,"  "projects"  and
similar expressions are intended to identify "forward-looking statements" within
the  meaning of the Reform Act.  Forward-looking  statements  include  plans and
objectives of management for future  operations,  including plans and objectives
relating to the  products  and the future  economic  performance  and  financial
results of the Company. The forward-looking  statements and associated risks set
forth  or  incorporated  by  reference   herein  relate  to  the:  (i)  proposed
acquisition  of NSI (as  defined  herein) and  certain of its  affiliates;  (ii)
expansion of the Company's market share in its current markets;  (iii) Company's
entrance  into new  markets;  (iv)  development  of new products and new product
lines  tailored  to appeal to the  particular  needs of  consumers  in  specific
markets;  (v)  stimulation  of product sales by introducing  new products;  (vi)
opening of new offices,  walk-in  distribution  centers and distributor  support
centers in certain markets; (vii) promotion of distributor growth, retention and
leadership  through  local  initiatives;   (viii)  upgrading  of  the  Company's
technological  resources to support  distributors;  (ix) obtaining of regulatory
approvals for certain products,  including  LifePak;  (x) stimulation of product
purchases by inactive distributors through direct mail campaigns; (xi) retention
of the  Company's  earnings  for  use  in the  operation  and  expansion  of the
Company's  business;  (xii)  development of brand awareness and loyalty;  (xiii)
enhancing of the Company's Global  Compensation Plan (as defined herein);  (xiv)
diversifying  of the  Company's  revenue base and markets,  (xv) seeking of cost
reductions from vendors;  and (xvi)  establishment of local  manufacturing.  All
forward-looking  statements  involve  predictions  and are  subject to known and
unknown risks and uncertainties,  including, without limitation, those discussed
under the  caption  "Risk  Factors"  as well as general  economic  and  business
conditions, that could cause actual results to differ materially from historical
earnings and those presently anticipated or projected.  Readers should not place
undue reliance on any such  forward-looking  statements,  which speak only as of
the date made.  The factors listed under the caption "Risk Factors" could affect
the Company's financial performance and could cause the Company's actual results
for  future  periods  to  differ  materially  from any  opinions  or  statements
expressed with respect to future periods in any current statements.  Factors and
risks that might  cause such  differences  include,  but are not limited to, (a)
factors related to the Company's reliance upon independent  distributors of NSI,
(b)  fluctuations in foreign  currency values relative to the U.S.  dollar,  (c)
adverse economic and business  conditions in the Company's  markets,  especially
South Korea and Thailand,  (d) the possibility that the proposed  acquisition of
NSI and certain of its  affiliates  may not be  consummated,  (e) the  potential
effects of adverse publicity,  including adverse publicity regarding the Company
and other  direct  selling  companies  in South  Korea and the  Company's  other
markets,  (f) the potential negative impact of distributor actions, (g) seasonal
and cyclical  trends,  (h)  variations  in  operating  results,  (i)  government
regulation of direct selling activities in the PRC (as defined herein), Malaysia
and other existing and future markets, (j) government regulation of products and
marketing,  (k) import  restrictions,  (l) other  regulatory  issues,  including
regulatory  action  against  the  Company  or  its  distributors  in  any of the
Company's markets and particularly in South Korea, (m) the Company's reliance on
certain  distributors,   (n)  the  potential  divergence  of  interests  between
distributors and the Company,  (o) management of the Company's  growth,  (p) the
effects  on  operations  of  the  NSI  distributor   equity  program,   (q)  the
introduction  of the Scion product line in the Philippines and Aloe-mx in Japan,
(r) market acceptance in South Korea and other markets of LifePak, the Company's
core IDN product,  (s) the  acceptance  of new  distributor  walk-in  centers in
Japan,  Thailand and Taiwan,  (t) acceptance of  modifications  to the Company's
sales  compensation  plan in the  Philippines,  (u)  the  Company's  ability  to
renegotiate  or  adjust  vendor  relationships,  (v) the  Company's  ability  to
establish local manufacturing capability, (w) risks inherent in the importation,
regulation and sale of personal care and  nutritional  products in the Company's
markets,  (x) the Company's  ability to  successfully  enter new markets such as
Poland and Brazil and  introduce  new  products  in  addition  to those  already
referenced  above, (y) the Company's  ability to manage growth and deal with the
possible adverse effect on the Company of the change in the status of Hong Kong,
(z) the potential conflicts of interest between the Company and NSI, (aa)

                                        3

<PAGE>



control of the Company by the Original  Stockholders (as defined  herein),  (bb)
the  anti-takeover  effects of dual classes of common stock,  (cc) the Company's
reliance on and the concentration of outside  manufacturers,  (dd) the Company's
reliance  on  the  operations  of  and  dividends  and  distributions  from  the
Subsidiaries,  (ee)  taxation and transfer  pricing  issues,  (ff) the potential
increase in distributor  compensation expense, (gg) product liability issues and
(hh) competition in the Company's  existing and future markets.  In light of the
significant uncertainties inherent in forward-looking  statements, the inclusion
of any such statement should not be regarded as a representation  by the Company
or any  other  person  that  the  objectives  or plans  of the  Company  will be
achieved.  The Company  disclaims  any  obligation  or intent to update any such
factors or forward-looking  statements to reflect future events or developments.
See "Risk Factors."

                                   THE COMPANY

        Nu Skin Asia  Pacific is a rapidly  growing  network  marketing  company
involved in the distribution and sale of premium  quality,  innovative  personal
care and nutritional products. The Company is the exclusive distribution vehicle
for NSI in the countries of Japan,  Taiwan,  Hong Kong (including Macau),  South
Korea, Thailand and the Philippines, where the Company currently has operations,
and in Indonesia,  Malaysia,  the People's Republic of China ("PRC"),  Singapore
and Vietnam, where Nu Skin operations have not commenced. The Company's products
are specifically  designed for the network marketing  distribution  channel. The
Company markets its personal care products under the trademark "Nu Skin" and its
nutritional products under the trademark "Interior Design Nutritionals" ("IDN").
The Nu Skin personal care product lines  include  facial care,  body care,  hair
care and color cosmetics,  as well as specialty products such as sun protection,
oral  hygiene  and  fragrances.   The  IDN  product  lines  include  nutritional
supplements,  nutritious  and healthy  snacks,  sports and  fitness  nutritional
products, health solutions and botanical supplements.

        In Japan, Taiwan and Hong Kong, the Company currently offers most of the
Nu Skin personal care products and approximately  one-third of the IDN products,
including LifePak, one of the core IDN nutritional supplements.  In South Korea,
the Company currently offers approximately one-half of the Nu Skin personal care
products,  including most of the Nu Skin core facial and hair care products, and
LifePak. In Thailand and the Philippines, the Company currently offers one-third
of the Nu Skin personal  care  products,  including  most of the core facial and
hair care products,  and none of the nutritional products.  The Company believes
that it can  significantly  grow its  business  and  attract  new  customers  by
expanding  its product  offerings  in each of its markets to include more of the
existing Nu Skin personal  care and IDN  products.  In addition to expanding its
product  offerings  with existing Nu Skin  personal  care and IDN products,  the
Company intends to introduce new products tailored to specific markets.

        NSI,   founded  in  1984,  is  engaged  in  selling  personal  care  and
nutritional  products and,  together with its  affiliates,  comprises one of the
largest network marketing  organizations in the world. NSI provides a high level
of support services to the Company,  including product development,  distributor
support services,  marketing and other managerial  support services.  Management
believes  that the  Company's  relationship  with NSI has allowed the Company to
increase  revenue  and net  income  at rates  that  otherwise  may not have been
possible.  See "Risk  Factors--Relationship  with and Reliance on NSI; Potential
Conflicts of Interest." On February 27, 1998,  the Company  entered into a Stock
Acquisition Agreement with the stockholders of NSI and certain affiliates of NSI
to acquire all of the capital  stock of NSI and certain  affiliates  of NSI. See
"Recent Developments."

        The Company was incorporated on September 4, 1996. On November 20, 1996,
the stockholders (the "Original Stockholders") of Nu Skin Japan Company, Limited
("Nu Skin Japan"), Nu Skin Taiwan,  Inc. ("Nu Skin Taiwan"),  Nu Skin Hong Kong,
Inc.  ("Nu Skin Hong Kong"),  Nu Skin Korea,  Inc. ("Nu Skin Korea") and Nu Skin
Personal Care (Thailand),  Inc. ("Nu Skin Thailand") contributed their shares of
capital  stock to the capital of the  Company in exchange  for shares of Class B
Common  Stock,  par value $.001 per share (the "Class B Common  Stock"),  of the
Company (the "Reorganization").  As a result of the Reorganization,  each of the
above-listed  companies  became a wholly-owned  subsidiary of the Company,  and,
together with Nu Skin Philippines, Inc., are referred to collectively as the

                                        4

<PAGE>



"Subsidiaries." As used herein, "Nu Skin Asia Pacific" or the "Company" means Nu
Skin Asia Pacific, Inc. and the Subsidiaries, collectively.

        The Company's  principal executive offices are located at 75 West Center
Street,  Provo,  Utah 84601,  and its  telephone  number is (801)  345-6100.  Nu
Skin(R), Interior Design Nutritionals(TM), IDN(R), a logo consisting of an image
of a gold fountain  with the words "Nu Skin" below it, and a logo  consisting of
the  stylized  letters  "IDN" in black and red are  trademarks  on NSI which are
licensed to the Company.  The italicized  product names used in this  Prospectus
are product names and also, in certain cases, trademarks and are the property of
NSI. All other  tradenames and trademarks  appearing in this  Prospectus are the
property of their respective holders.

                              RECENT DEVELOPMENTS

        On February  27,  1998,  the Company  entered  into a Stock  Acquisition
Agreement (the "Acquisition Agreement") with the stockholders of NSI and certain
affiliates of NSI (the "NSI  Stockholders")  to acquire (the "NSI  Acquisition")
all of the capital  stock of NSI and certain  affiliates  of NSI (the  "Acquired
Entities").  The consideration to be paid by the Company to the NSI Stockholders
will consist of shares of Series A Preferred  Stock,  par value $.001 per share,
of the Company (the "Series A Preferred  Stock") in an amount  determined as set
forth below, the assumption of the Acquired  Entities' S Distribution  Notes (as
defined below) payable to the NSI  Stockholders  in the amount of  approximately
$180 million (taking into account the Acquired Entities' S Distribution Notes in
the  amount  of  approximately  $136.2  million  as of  December  31,  1997  and
additional  Acquired  Entities'  S  Distribution  Notes  covering  undistributed
earnings  for the period  commencing  January 1, 1998 and ending on the  closing
date of the NSI  Acquisition)  and,  contingent upon NSI and the Company meeting
certain  earnings  growth  targets,  up to $25 million in cash per year over the
next four years.  In addition,  the Acquisition  Agreement  provides that if the
Acquired Entities' S Distribution Notes for the above-referenced  periods do not
equal or exceed $180 million,  the Company will pay each NSI Stockholder in cash
or in the form of promissory  notes the difference  between (i) $180 million and
(ii) the aggregate  principal  amount of the Acquired  Entities' S  Distribution
Notes multiplied by each NSI Stockholder's  proportional  ownership  interest in
the outstanding  capital stock of NSI. The Acquisition  Agreement  provides that
the  number of shares of Series A  Preferred  Stock to be  delivered  to the NSI
Stockholders  shall be determined by dividing $70 million by the average closing
price of the Class A Common  Stock for the 20  consecutive  trading  days ending
five trading days prior to the closing of the NSI Acquisition.

        Collectively, the NSI Stockholders and their affiliates own beneficially
all of the outstanding shares of the Class B Common Stock. In addition,  several
of the NSI Stockholders are directors and/or executive officers of the Company.

        Effective  as of December  31,  1997,  NSI  contributed  certain  assets
relating to the right to distribute NSI products in the United States to Nu Skin
USA, Inc. ("Nu Skin USA"), a newly created  corporation  wholly owned by the NSI
Stockholders,  in exchange  for all of the common  stock of Nu Skin USA.  The Nu
Skin USA common stock was then distributed to the NSI Stockholders. In addition,
effective as of December 31, 1997, NSI and the other Acquired  Entities declared
distributions to their then existing stockholders  (consisting solely of the NSI
Stockholders) that included all of such Acquired Entities' previously earned and
undistributed S corporation  earnings through such date (the "Acquired Entities'
S Corporation  Distribution").  As of December 31, 1997, such Acquired Entities'
aggregate   undistributed  S  corporation  earnings  were  approximately  $136.2
million.  The Acquired  Entities' S Corporation  Distribution was distributed in
the form of promissory  notes due December 31, 2004 and bearing interest at 8.0%
per  annum  (the  "Acquired  Entities'  S  Distribution  Notes").  The  Acquired
Entities'  S  Corporation  Distribution  Notes  are  held  entirely  by the  NSI
Stockholders.  In addition,  the Acquired Entities will declare distributions to
then  existing   stockholders  that  include  all  of  such  Acquired  Entities'
previously earned and  undistributed S corporation  earnings through the date of
closing of the NSI Acquisition.  As discussed above, the obligation to repay the
Acquired  Entities' S Distribution Notes to the NSI Stockholders will be assumed
by the Company in connection with the NSI Acquisition.


                                        5

<PAGE>



        The Acquired Entities consist of NSI, Nu Skin  International  Management
Group, Inc., ("NSIMG") and the NSI affiliates operating in Europe, Australia and
New Zealand, including Nu Skin Europe, Inc.; Nu Skin U.K., Ltd. (domesticated in
Delaware under the name Nu Skin U.K., Inc.); Nu Skin Germany, GmbH (domesticated
in  Delaware  under  the  name Nu Skin  Germany,  Inc.);  Nu Skin  France,  SARL
(domesticated  in  Delaware  under  the  name Nu  Skin  France,  Inc.);  Nu Skin
Netherlands,  B.V. (domesticated in Delaware under the name Nu Skin Netherlands,
Inc.);  Nu Skin Italy,  (SRL)  (domesticated  in Delaware under the name Nu Skin
Italy,  Inc.); Nu Skin Spain,  S.L.  (domesticated in Delaware under the name Nu
Skin Spain,  Inc.); Nu Skin Belgium,  N.V.  (domesticated  in Delaware under the
name Nu Skin Belgium, Inc.); Nu Skin Personal Care Australia,  Inc.; Nu Skin New
Zealand, Inc.; Nu Skin Brazil, Ltda. (domesticated in Delaware under the name Nu
Skin Brazil, Inc.); Nu Skin Argentina,  Inc.; Nu Skin Chile, S.A.  (domesticated
in  Delaware  under  the  name  Nu  Skin  Chile,  Inc.);  Nu  Skin  Poland  Spa.
(domesticated  in  Delaware  under  the name Nu Skin  Poland,  Inc.);  and Cedar
Meadows,  L.C. The NSI Stockholders  continue to own as private entities the NSI
affiliates operating in the United States, Canada, Mexico,  Guatemala and Puerto
Rico,  including Nu Skin USA, Inc.; Nu Skin Canada, Inc.; Nu Skin Mexico S.A. de
C.V.  (domesticated  in Delaware under the name Nu Skin Mexico,  Inc.);  Nu Skin
Guatemala,  S.A.  (domesticated  in Delaware  under the name Nu Skin  Guatemala,
Inc.); and Nu Skin Puerto Rico, Inc. (collectively, the "Retained Entities").


                                        6

<PAGE>



        The following  chart  illustrates  the  organizational  structure of the
Company and the Retained Entities immediately after the NSI Acquisition.

                        [CORPORATE ORGANIZATIONAL CHART]


        Through its  acquisition  of NSI, the Company will obtain  ownership and
control  of  the  Nu  Skin  trademarks  and  tradenames,   the  Nu  Skin  Global
Compensation  Plan,  distributor  lists and related  intellectual  property  and
know-how (collectively,  the "Intellectual Property"). The Company, through NSI,
intends to continue to license the  Intellectual  Property and,  through  NSIMG,
intends to  continue to provide  management  support  services  to the  Acquired
Entities  on  substantially   the  same  terms  as  existed  prior  to  the  NSI
Acquisition.  In connection with the NSI Acquisition,  the Company  anticipates,
through NSI and NSIMG,  entering into new agreements  with Nu Skin USA, Inc. and
revised  agreements  with the other  Retained  Entities  on terms  substantially
similar to its agreements with the Acquired Entities, pursuant to which NSI will
continue to license the Intellectual Property and the exclusive right to sell Nu
Skin  personal  care and  nutritional  products  in the United  States,  Canada,
Mexico,  Guatemala  and  Puerto  Rico to the  Retained  Entities  and NSIMG will
continue to provide management support services to the Retained Entities.

        Upon completion of the NSI Acquisition, the Company and its subsidiaries
will own and  distribute Nu Skin products in 18 markets  worldwide.  The Company
will also hold the rights to all future Nu Skin markets.


                                        7

<PAGE>



                                  RISK FACTORS

        An  investment  in the  Class A Common  Stock  offered  hereby  involves
special  considerations  and significant risks,  including,  but not limited to,
those discussed or referred to below.  Prospective  investors  should  carefully
consider the  following  risks and  information  in  conjunction  with the other
information  contained in this  Prospectus  before  acquiring  shares of Class A
Common Stock. The risk factors set forth below relate to the Company's  business
prior to the  contemplated  NSI  Acquisition.  Certain of these  factors  may be
impacted by the proposed NSI  Acquisition;  however,  no assurance  can be given
that the NSI Acquisition will be consummated. See "Recent Developments."

Reliance Upon Independent Distributors of NSI

        The Company  distributes its products  exclusively  through  independent
distributors  who have  contracted  directly  with NSI to  become  distributors.
Consequently,  the Company  does not contract  directly  with  distributors  but
licenses its  distribution  system and distributor  force from NSI.  Distributor
agreements with NSI are voluntarily  terminable by distributors at any time. The
Company's  revenue is directly  dependent upon the efforts of these  independent
distributors,  and any growth in future sales volume will require an increase in
the  productivity  of these  distributors  and/or  growth in the total number of
distributors. As is typical in the direct selling industry, there is turnover in
distributors  from year to year,  which  requires the sponsoring and training of
new  distributors  by existing  distributors to maintain or increase the overall
distributor  force and  motivate  new and  existing  distributors.  The  Company
experiences  seasonal  decreases in distributor  sponsoring and product sales in
some of the countries in which the Company  operates  because of local  holidays
and customary  vacation periods.  The size of the distribution force can also be
particularly  impacted by general economic and business  conditions and a number
of intangible factors such as adverse publicity regarding the Company or NSI, or
the public's perception of the Company's products,  product  ingredients,  NSI's
distributors or direct selling businesses in general.  Historically, the Company
has experienced  periodic  fluctuations in the level of distributor  sponsorship
(as measured by  distributor  applications).  However,  because of the number of
factors that impact the  sponsoring of new  distributors,  and the fact that the
Company has little control over the level of  sponsorship  of new  distributors,
the Company cannot predict the timing or degree of those fluctuations. There can
be no assurance that the number or  productivity  of the Company's  distributors
will be sustained at current levels or increased in the future. In addition, the
number of  distributors  as a percentage of the population in a given country or
market could  theoretically  reach levels that become difficult to exceed due to
the  finite  number of  persons  inclined  to pursue a direct  selling  business
opportunity.  This is of particular  concern in Taiwan,  where industry  sources
have estimated that up to 10% of the population is already involved in some form
of direct selling.

        Since   distributor   agreements   are  entered  into  between  NSI  and
distributors,  all of the  distributors who generate revenue for the Company are
distributors  of NSI. See  "--Relationship  with and Reliance on NSI;  Potential
Conflicts of Interest." Because distributors are independent contractors of NSI,
neither  NSI nor the  Company  is in a  position  to  provide  the same level of
direction,  motivation  and  oversight  as either  would with respect to its own
employees.  The  Company  relies on NSI to  enforce  distributors  policies  and
procedures.  Although  NSI  has a  compliance  department  responsible  for  the
enforcement of the policies and procedures that govern distributor  conduct,  it
can be difficult to enforce these policies and  procedures  because of the large
number of distributors and their  independent  status,  as well as the impact of
regulations  in certain  countries that limit the ability of NSI and the Company
to monitor and control the sales practices of distributors.

Currency Risks

        The   Company's   foreign-derived   sales  and   selling,   general  and
administrative  expenses are converted to U.S.  dollars for reporting  purposes.
Consequently,  the Company's  reported  earnings are  significantly  impacted by
changes in currency exchange rates, generally increasing with a weakening dollar
and decreasing with a strengthening  dollar. In addition,  the Company purchases
inventory from NSI in U.S. dollars and assumes currency  exchange rate risk with
respect to such purchases.  Local currency in Japan,  Taiwan,  Hong Kong,  South
Korea, Thailand and the Philippines

                                        8

<PAGE>



is  generally  used to settle  non-inventory  transactions  with NSI.  Given the
uncertainty  of the extent of exchange  rate  fluctuations,  the Company  cannot
estimate  the  effect of these  fluctuations  on its  future  business,  product
pricing,  results of operations or financial condition.  However, because nearly
all of the Company's revenue is realized in local currencies and the majority of
its cost of sales is denominated in U.S.  dollars,  the Company's  gross profits
will be  positively  affected  by a  weakening  in the U.S.  dollar  and will be
negatively affected by a strengthening in the U.S. dollar.

        The Company  believes that a variety of complex factors impact the value
of local currencies  relative to the U.S. dollar including,  without limitation,
interest rates, monetary policies, political environments, and relative economic
strengths.  The Company has been subject to  exceptionally  high  volatility  in
currency  exchange  rates in certain  markets during 1997. In order to partially
offset  the  anticipated  effect of these  currency  fluctuations,  the  Company
implemented a price  increase on certain of its products of between 5% and 9% on
average in 1997.  There can be no assurance  that future  currency  fluctuations
will not result in similar  concerns or adversely  affect the performance of the
price of the Class A Common  Stock.  Although  the  Company  tries to reduce its
exposure  to   fluctuations   in  foreign   exchange   rates  by  using  hedging
transactions,  such  transactions may not entirely offset the impact of currency
fluctuations.  Accordingly,  in the face of a strengthening  of the U.S. dollar,
the  Company's  earnings  will be adversely  affected.  The Company does not use
hedging transactions for trading or speculative purposes.

Risks Related to the Proposed NSI Acquisition

        The  Company  believes  that the  proposed  NSI  Acquisition  will offer
opportunities  for long-term  efficiencies in operations that should  positively
affect future results of the combined operations of the Company and the Acquired
Entities.  However, no assurances can be given whether or when such efficiencies
will be realized.  In addition,  the combined companies will be more complex and
diverse  than  the  Company  individually,  and the  combination  and  continued
operation  of  their  distinct   business   operations  will  present  difficult
challenges for the Company's  management due to the increased time and resources
required in the management  effort.  While management and the Board of Directors
of the Company  believe that the  combination  can be effected in a manner which
will increase the value of the Company and the Acquired  Entities,  no assurance
can given that such realization of value will be achieved.

        Although the parties to the NSI Acquisition have entered into definitive
agreements,  the  closing  of the  NSI  Acquisition  is  subject  to the  timely
satisfaction  of certain  conditions  contained  in the  Acquisition  Agreement.
Although the Company  currently  expects that such  closing  conditions  will be
satisfied  or  waived,  there can be no  assurance  that the  closing of the NSI
Acquisition will occur. Such conditions include, among others, the receipt of an
opinion  from the  Company's  independent  public  accountants  with  respect to
certain  tax  matters  of the NSI  Acquisition,  the  receipt  of all  necessary
consents and approvals from  governmental  officials and other third parties and
the absence of any material  adverse change in the business or operations of the
Acquired Entities.

Potential Effects of Adverse Publicity

        The size of the  distribution  force and the  results  of the  Company's
operations  can be  particularly  impacted by adverse  publicity  regarding  the
Company or NSI, or their competitors, including publicity regarding the legality
of  network  marketing,  the  quality  of the  Company's  products  and  product
ingredients  or  those  of its  competitors,  regulatory  investigations  of the
Company or the Company's competitors and their products, distributor actions and
the public's  perception of NSI's  distributors  and direct  selling  businesses
generally.

        In 1991 and 1992,  NSI was the  subject  of  investigations  by  various
regulatory  agencies of eight states. All of the  investigations  were concluded
satisfactorily.  However,  the  publicity  associated  with  the  investigations
resulted in a material adverse impact on NSI's results of operations. The denial
by  the  Malaysian   government  in  1995  of  the  Company's   business  permit
applications due to distributor  actions  resulted in adverse  publicity for the
Company.  See"--Potential  Negative  Impact of  Distributor  Actions."  In South
Korea, publicity generated by a coalition

                                        9

<PAGE>



of consumer groups targeted at a competitor of the Company  negatively  impacted
the Company's  operations in 1997. In addition,  the South Korean government and
certain  consumer and trade  organizations  have  expressed  concerns which have
attracted  media  attention  regarding  South Korean  consumption  of luxury and
foreign  products,  in general.  The Company believes that the adverse publicity
resulting from these claims and media  campaigns has adversely  affected and may
continue to adversely affect the direct selling industry and the Company's South
Korean operations.  See "--Seasonality and Cyclicality;  Variations in Operating
Results." The State of  Pennsylvania  recently  filed an action  against NSI for
alleged  violations  of  Pennsylvania  law  relating  to  activities  of Nu Skin
distributors  promoting a business  called Big Planet.  The filing of the action
precipitated  certain  negative  media  coverage  and may have an  impact on the
operations of the Company and its affiliates. There can be no assurance that the
Company  will not be subject to adverse  publicity  in the future as a result of
regulatory investigations or actions, whether of the Company or its competitors,
distributor  actions,  actions of  competitors  or other  factors,  or that such
adverse  publicity  will not have a  material  adverse  effect on the  Company's
business  or results  of  operations.  See  "--Government  Regulation  of Direct
Selling Activities," "--Government Regulation of Products and Marketing;  Import
Restrictions," "--Other Regulatory Issues" and "--Entering New Markets."

Potential Negative Impact of Distributor Actions

        Distributor  actions can negatively impact the Company and its products.
From time to time,  the Company  receives  inquiries  from  regulatory  agencies
precipitated by distributor actions. For example, in October 1995, the Company's
business  permit  applications  were denied by the  Malaysian  government as the
result of  activities by certain NSI  distributors  before  required  government
approvals  could be secured.  NSI  subsequently  terminated the  distributorship
rights of some of the  distributors  involved  and elected to withdraw  from the
Malaysian market for a period of time. The denial by the Malaysian government of
the Company's business permit applications resulted in adverse publicity for the
Company.  See  "--Other  Regulatory  Issues."  Distributor  activities  in other
countries in which the Company has not commenced operations may similarly result
in an  inability  to  secure,  or delay in  securing,  required  regulatory  and
business permits. In addition,  the publicity which can result from a variety of
potential distributor  activities such as inappropriate earnings claims, product
representations or improper  importation of Nu Skin products from other markets,
can make the sponsoring and retaining of distributors  more  difficult,  thereby
negatively  impacting  sales. See  "--Potential  Effects of Adverse  Publicity."
Furthermore, the Company's business and results of operations could be adversely
affected if NSI  terminates  a  significant  number of  distributors  or certain
distributors who play a key role in the Company's distribution system. There can
be no assurance that these or other distributor actions will not have a material
adverse effect on the Company's  business or results of  operations.  The recent
action  filed by the State of  Pennsylvania  against the Company  resulted  from
improper distributor actions. See "--Potential Effects of Adverse Publicity."

Seasonality and Cyclicality; Variations in Operating Results

        While neither seasonal nor cyclical  variations have materially affected
the Company's results of operations to date, the Company believes that its rapid
growth  may  have  overshadowed  these  factors.  Accordingly,  there  can be no
assurance that seasonal or cyclical  variations  will not  materially  adversely
affect the Company's results of operations in the future.

        The direct  selling  industry in Asia is  impacted  by certain  seasonal
trends such as major cultural events and vacation patterns.  For example,  sales
are generally  affected by local New Year  celebrations in Japan,  Taiwan,  Hong
Kong,  South Korea and  Thailand,  which occur in the Company's  first  quarter.
Management  believes that direct selling in Japan is also  generally  negatively
impacted during August, when many individuals traditionally take vacations.

        Generally,  the Company has experienced rapid revenue growth in each new
market from the commencement of operations.  In Japan, Taiwan and Hong Kong, the
initial  rapid  revenue  growth  was  followed  by a short  period  of stable or
declining   revenue   followed   by  renewed   growth   fueled  by  new  product
introductions, an increase in the number of

                                       10

<PAGE>



active  distributors  and  increased  distributor  productivity.  The  Company's
operations in South Korea  experienced  a significant  decline in 1997 which was
due in part to a business  cycle common to new markets opened by the Company but
which was due  primarily  to  general  economic  turmoil  and  adverse  business
conditions. See "--Potential Effects of Adverse Publicity." An additional factor
which the Company  believes has contributed to revenue decline in South Korea is
the  focus of key  distributors  on  other  recently-opened  markets,  including
Thailand.

        In addition,  the Company may  experience  variations  in its results of
operations,  on a quarterly basis as new products are introduced and new markets
are opened.  There can be no  assurance  that current  revenue and  productivity
trends will be  maintained  in any of these  markets or that  future  results of
operations will follow historical performance.

Government Regulation of Direct Selling Activities

        Direct  selling   activities  are  regulated  by  various   governmental
agencies.   These  laws  and  regulations  are  generally  intended  to  prevent
fraudulent or deceptive schemes, often referred to as "pyramid" or "chain sales"
schemes, that promise quick rewards for little or no effort,  require high entry
costs,  use high pressure  recruiting  methods and/or do not involve  legitimate
products.  In Japan,  the Company's  distribution  system is regulated under the
"Door-to-Door"  Sales Law, which requires the submission of specific information
concerning  the  Company's  business  and products  and which  provides  certain
cancellation  and  cooling-off   rights  for  consumers  and  new  distributors.
Management  has been advised by counsel that in some respects  Japanese laws are
becoming more  restrictive  with respect to direct selling in Japan.  In Taiwan,
the Fair Trade Law (and the  Enforcement  Rules and  Supervisory  Regulations of
Multi-Level  Sales) requires the Company to comply with registration  procedures
and also provides distributors with certain rights regarding cooling-off periods
and product  returns.  The  Company  also  complies  with South  Korea's  strict
Door-to-Door  Sales  Act,  which  requires,  among  other  things,  the  regular
reporting  of  revenue,  the  registration  of  distributors  together  with the
issuance of a registration  card, and the  maintaining of a current  distributor
registry.  This law also  limits the  amount of  commissions  that a  registered
multi-level marketing company can pay to its distributors to 35% of revenue in a
given  month.  In Thailand and the  Philippines,  general fair trade laws impact
direct selling and multi-level marketing activities.

        Based on research  conducted in opening its existing markets  (including
assistance  from  local  counsel),  the  nature  and  scope  of  inquiries  from
government  regulatory  authorities  and the Company's  history of operations in
such markets to date, the Company believes that its method of distribution is in
compliance in all material  respects with the laws and  regulations  relating to
direct selling activities of all of the countries in which the Company currently
operates.  Many countries,  however,  including Singapore,  one of the Company's
potential markets,  currently have laws in place that would prohibit the Company
and NSI from conducting business in such markets. There can be no assurance that
the  Company  will be allowed to conduct  business in each of the new markets or
continue to conduct  business in each of its existing markets licensed from NSI.
See "--Entering New Markets."

Government Regulation of Products and Marketing; Import Restrictions

        The Company and NSI are subject to or affected by extensive governmental
regulations not specifically  addressed to network  marketing.  Such regulations
govern,  among other things, (i) product  formulation,  labeling,  packaging and
importation,  (ii) product claims and advertising,  whether made by the Company,
NSI or NSI distributors, (iii) fair trade and distributor practices, (iv) taxes,
transfer pricing and similar  regulations that affect foreign taxable income and
customs duties, and (v) regulations governing foreign companies generally.

        With the exception of a small percentage of revenues in Japan, virtually
all  of the  Company's  sales  historically  have  been  derived  from  products
purchased from NSI. All of those products  historically  have been imported into
the  countries in which they were  ultimately  sold.  The countries in which the
Company  currently  conducts  business  impose  various  legal  restrictions  on
imports. In Japan, the Japanese Ministry of Health and Welfare ("MOHW") requires
the Company to possess an import business  license and to register each personal
care

                                       11

<PAGE>



product imported into the country.  Packaging and labeling requirements are also
specified.  The Company has had to  reformulate  many  products to satisfy  MOHW
regulations. In Japan, nutritional foods, drugs and quasi-drugs are all strictly
regulated.  The chief concern  involves the types of claims and  representations
that can be made regarding the efficacy of nutritional  products. In Taiwan, all
"medicated" cosmetic and pharmaceutical  products require registration.  In Hong
Kong and Macau,  "pharmaceutical"  products  are  strictly  regulated.  In South
Korea,  the Company is subject to and has obtained the mandatory  certificate of
confirmation  as a qualified  importer  of  cosmetics  under the  Pharmaceutical
Affairs  Law  as  well  as  additional  product  approvals  for  each  of the 45
categories  of cosmetic  products  which it imports.  Each new cosmetic  product
undergoes  a  60-day  post-customs  inspection  during  which,  in  addition  to
compliance  with  ingredient   requirements,   each  product  is  inspected  for
compliance with South Korean labeling requirements.  In Thailand,  personal care
products  are  regulated  by the Food and Drug  Association  and the Ministry of
Public Health and all of the Nu Skin  personal care products  introduced in this
market have qualified for simplified  approval procedures under Thai law. In the
Philippines,  Nu Skin  products are regulated by the Bureau of Food and Drug and
all products  introduced  in this market have been  registered.  There can be no
assurance  that  these or other  applicable  regulations  will not  prevent  the
Company  from   introducing  new  products  into  its  markets  or  require  the
reformulation of existing products.

        The Company has not  experienced  any difficulty  maintaining its import
licenses but has experienced  complications regarding health and safety and food
and  drug   regulations  for  nutritional   products.   Many  products   require
reformulation to comply with local  requirements.  In addition,  new regulations
could be adopted or any of the existing regulations could be changed at any time
in a manner that could have a material adverse effect on the Company's  business
and results of  operations.  Duties on imports are a component of national trade
and  economic  policy and could be changed in a manner that would be  materially
adverse  to the  Company's  sales  and  its  competitive  position  compared  to
locally-produced  goods,  in particular in countries  such as Taiwan,  where the
Company's  products  are already  subject to high customs  duties.  In addition,
import  restrictions in certain countries and jurisdictions  limit the Company's
ability to import  products  from NSI. In some  jurisdictions,  such as the PRC,
regulators may prevent the  importation of Nu Skin and IDN products  altogether.
Present or future health and safety or food and drug regulations  could delay or
prevent the  introduction of new products into a given country or marketplace or
suspend  or  prohibit  the  sale  of  existing   products  in  such  country  or
marketplace.

Other Regulatory Issues

        As  a  U.S.   entity   operating   through   subsidiaries   in   foreign
jurisdictions,  the Company is subject to foreign  exchange control and transfer
pricing laws that  regulate the flow of funds between the  Subsidiaries  and the
Company,  as well as the flow of funds to NSI for product purchases,  management
services and contractual obligations such as payment of distributor commissions.
The Company believes that it operates in compliance with all applicable customs,
foreign  exchange control and transfer  pricing laws.  However,  there can be no
assurance  that  the  Company  will  continue  to be found  to be  operating  in
compliance with foreign customs,  exchange control and transfer pricing laws, or
that such laws will not be modified,  which, as a result, may require changes in
the Company's operating procedures.

        As is the  case  with  most  network  marketing  companies,  NSI and the
Company  have from  time to time  received  inquiries  from  various  government
regulatory  authorities  regarding the nature of their business and other issues
such as compliance with local business opportunity and securities laws. Although
to date none of these inquiries has resulted in a finding  materially adverse to
the  Company  or NSI,  adverse  publicity  resulting  from  inquiries  into  NSI
operations by certain government agencies in the early 1990's,  stemming in part
out of  inappropriate  product and earnings claims by  distributors,  materially
adversely  affected NSI's  business and results of  operations.  There can be no
assurance that the Company or NSI will not face similar  inquiries in the future
which,  either as a result of  findings  adverse  to the  Company or NSI or as a
result of adverse  publicity  resulting from the  instigation of such inquiries,
could have a material  adverse  effect on the Company's  business and results of
operations. See "--Potential Effects of Adverse Publicity."


                                       12

<PAGE>



        The  Subsidiaries  are  periodically  subject to  reviews  and audits by
various governmental  agencies,  particularly in new markets,  where the Company
has  experienced  high rates of growth.  Recently,  the South Korean Ministry of
Trade,  Industry and Energy  commenced an examination of the largest foreign and
domestic  owned network  marketing  companies in South Korea,  including Nu Skin
Korea.  The  purposes  of the  examination  were  stated  to be to  monitor  how
companies are operating and to audit current business practices. In addition, Nu
Skin Korea has been  subject to an audit by the South  Korean  Customs  Service.
Management  believes that this audit was precipitated  largely as a result of Nu
Skin Korea's rapid growth and its position as the largest  importer of cosmetics
and  personal  care  products in South Korea as well as by recent  South  Korean
trade imbalances.  The Customs Service reviewed a broad range of issues relating
to the operations of Nu Skin Korea,  with a focus on reviewing customs valuation
issues and  intercompany  payments.  Recently,  the Customs Service has resolved
certain issues related to its audit without imposing sanctions. The intercompany
payment issue was referred to various other government  agencies which have also
recently  concluded their reviews and found no wrong-doing and imposed no fines,
sanctions or other restrictions.  The import valuation issues,  which management
considers to be routine in light of the  Company's  extensive  import and export
activities,  were referred to the valuation division of the Customs Service. The
Company  continues to believe that its actions  have been in  compliance  in all
material respects with relevant regulations. See "--Potential Negative Impact of
Distributor Actions." Management believes that other major importers of cosmetic
products are also the focus of regulatory reviews by South Korean authorities.

        Businesses  which  are more  than  50%  owned  by  non-citizens  are not
permitted  to operate in  Thailand  unless they have an Alien  Business  Permit,
which is  frequently  difficult to obtain.  The Company is  currently  operating
under the Treaty of Amity and Economic Relations between Thailand and the United
States (the  "Treaty of Amity").  Under the Treaty of Amity,  an Alien  Business
Permit is not required if a Thailand business is owned by an entity organized in
the United  States,  a majority of whose  owners are U.S.  citizens or entities.
From  time to time,  it has  been  reported  that  certain  Thailand  government
officials have  considered  supporting  the  termination of the Treaty of Amity.
There can be no  assurance  that,  if the Treaty of Amity were  terminated,  the
Company would be able to obtain an Alien Business Permit and continue operations
in Thailand.

        Based on the  Company's  and NSI's  experience  and research  (including
assistance  from counsel) and the nature and scope of inquiries from  government
regulatory  authorities,  the Company believes that it is in material compliance
with all regulations applicable to the Company.  Despite this belief, either the
Company or NSI could be found not to be in  material  compliance  with  existing
regulations as a result of, among other things, the considerable  interpretative
and  enforcement  discretion  given to regulators  or misconduct by  independent
distributors.  In 1994, NSI and three of its distributors entered into a consent
decree with the United States Federal Trade  Commission (the "FTC") with respect
to its  investigation  of  certain  product  claims and  distributor  practices,
pursuant  to  which  NSI  paid  approximately  $1  million  to  settle  the  FTC
investigation.  In  August  1997,  NSI  reached a  settlement  with the FTC with
respect  to certain  product  claims and its  compliance  with the 1994  consent
decree  pursuant  to which  settlement  NSI paid  $1.5  million  to the FTC.  In
connection  with the August  1997  settlement,  NSI also  voluntarily  agreed to
recall and rewrite virtually all of its sales and marketing materials to address
FTC  concerns.  In  February  1998,  the State of  Pennsylvania  filed a lawsuit
against NSI and one of its affiliates Big Planet, Inc. ("Big Planet"),  alleging
violations of  Pennsylvania  law. In early March 1998, NSI and Big Planet agreed
to suspend for 30 days all sales and recruitment efforts related to Big Planet's
potential  electricity  marketing program.  Big Planet also volunteered  certain
other  restrictions  on its  business.  NSI's primary  business of  distributing
personal care and  nutritional  products was  unaffected  by the lawsuit.  These
events were reported in certain media.

        Even though  neither the Company nor the  Subsidiaries  has  encountered
similar regulatory concerns, there can be no assurances that the Company and the
Subsidiaries   will  not  be  subject  to  similar   inquiries  and   regulatory
investigations  or disputes and the effects of any adverse  publicity  resulting
therefrom.  Any assertion or determination  that either the Company,  NSI or any
NSI distributors  are not in compliance with existing laws or regulations  could
potentially have a material adverse effect on the Company's business and results
of operations. In addition, in any country or jurisdiction,  the adoption of new
laws or  regulations  or  changes  in the  interpretation  of  existing  laws or
regulations  could generate  negative  publicity  and/or have a material adverse
effect on the

                                       13

<PAGE>



Company's  business and results of operations.  The Company cannot determine the
effect, if any, that future  governmental  regulations or administrative  orders
may  have  on the  Company's  business  and  results  of  operations.  Moreover,
governmental  regulations  in countries  where the Company  plans to commence or
expand  operations may prevent,  delay or limit market entry of certain products
or require the reformulation of such products. Regulatory action, whether or not
it  results in a final  determination  adverse  to the  Company or NSI,  has the
potential  to  create  negative  publicity,  with  detrimental  effects  on  the
motivation and recruitment of distributors and,  consequently,  on the Company's
sales  and  earnings.   See  "--Potential  Effects  of  Adverse  Publicity"  and
"--Entering New Markets."

Reliance on Certain  Distributors;  Potential  Divergence  of Interests  between
Distributors and the Company

        The  Global   Compensation  Plan  allows  distributors  to  sponsor  new
distributors.  The sponsoring of new distributors  creates multiple  distributor
levels in the network marketing structure.  Sponsored  distributors are referred
to as "downline"  distributors  within the  sponsoring  distributor's  "downline
network." If downline  distributors  also sponsor new  distributors,  additional
levels of downline  distributors are created, with the new downline distributors
also becoming part of the original sponsor's  "downline network." As a result of
this network marketing  distribution system,  distributors develop relationships
with other  distributors,  both within their own countries and  internationally.
The Company believes that its revenue is generated from thousands of distributor
networks.  However,  the  Company  estimates  that,  as of  December  31,  1997,
approximately  300  distributorships   worldwide  comprised  NSI's  two  highest
executive   distributor   levels   (Hawaiian   Blue  Diamond  and  Blue  Diamond
distributors). These distributorships have developed extensive downline networks
which consist of thousands of sub-networks.  Together with such networks,  these
distributorships  account  for  substantially  all  of  the  Company's  revenue.
Consequently,  the  loss  of  such  a  high-level  distributor  or  another  key
distributor  together with a group of leading distributors in such distributor's
downline  network,  or the loss of a significant  number of distributors for any
reason,  could  adversely  affect sales of the  Company's  products,  impair the
Company's ability to attract new distributors and adversely impact earnings.

        Under the Global Compensation Plan, a distributor  receives  commissions
based  on  products  sold  by  the   distributor  and  by  participants  in  the
distributor's  worldwide  downline  network,  regardless of the country in which
such participants are located. The Company, on the other hand, receives revenues
based  almost  exclusively  on sales of  products  to  distributors  within  the
Company's markets. So, for example, if a distributor located in Japan sponsors a
distributor in Europe, the Japanese  distributor could receive commissions based
on the sales made by the European distributor, but the Company would not receive
any revenue  since the products  would have been sold  outside of the  Company's
markets.  The  interests  of the  Company  and  distributors  therefore  diverge
somewhat in that the  Company's  primary  objective is to maximize the amount of
products sold within the Company's markets, while the distributors' objective is
to maximize the amount of products sold by the participants in the distributors'
worldwide  downline  networks.  The  Company  and NSI  have  observed  that  the
commencement  of  operations in a new country tends to distract the attention of
distributors  from the  established  markets  for a  period  of time  while  key
distributors begin to build their downline networks within the new country.  NSI
is currently contemplating opening operations in additional countries outside of
the  Company's  markets.  To the extent  distributors  focus  their  energies on
establishing downline networks in these new countries,  and decrease their focus
on building  organizations  within the Company's markets, the Company's business
and results of operations could be adversely affected.  Furthermore, the Company
itself is currently contemplating opening new markets. In the event distributors
focus  on these  new  markets,  sales in  existing  markets  might be  adversely
affected.  There can be no assurance that these new markets will develop or that
any  increase in sales in new markets will not be more than offset by a decrease
in sales in the Company's existing markets.

Entering New Markets

        As part of its growth  strategy,  the Company has acquired  from NSI the
right to act as NSI's exclusive distribution vehicle in Indonesia, Malaysia, the
PRC,  Singapore and Vietnam.  The Company has undertaken reviews of the laws and
regulations to which its operations would be subject in Indonesia, Malaysia, the
PRC, Singapore and

                                       14

<PAGE>



Vietnam.  Given existing regulatory  environments and economic  conditions,  the
Company's entrance into Singapore and Vietnam is not anticipated in the short to
mid-term.  The regulatory and political climate in the other countries for which
the Company has the right to act as NSI's  exclusive  distributor is such that a
replication of the Company's current  operating  structure cannot be guaranteed.
Because the Company's personal care and nutritional product lines are positioned
as premium product lines, the market  potential for the Company's  product lines
in relatively less developed countries,  such as the PRC and Vietnam, remains to
be determined.  Modifications  to each product line may be needed to accommodate
the market  conditions in each country,  while  maintaining the integrity of the
Company's  products.  No assurance can be given that the Company will be able to
obtain  necessary  regulatory  approvals  to  commence  operations  in these new
markets,  or that,  once such approvals are obtained,  the Company and NSI, upon
which the Company is largely dependent for product development assistance,  will
be able to successfully  reformulate Nu Skin personal care and IDN product lines
in any of the Company's new markets to attract local consumers.

        Each  of  the  proposed  new  markets  will  present  additional  unique
difficulties  and  challenges.  The  PRC,  for  example,  has  proven  to  be  a
particularly  difficult  market for foreign  corporations  due to its  extensive
government  regulation and historical  political tenets, and no assurance can be
given that the Company will be able to establish Nu Skin  operations  in the PRC
using the  Company's  business  model or  otherwise.  The Company  believes that
entering the PRC may require the  successful  establishment  of a joint  venture
enterprise with a Chinese partner and the establishment of a local manufacturing
presence.  These initiatives would likely require a significant  investment over
time by the  Company.  The Company  believes  that the PRC  national  regulatory
agency  responsible  for direct selling  periodically  reviews the regulation of
multi-level marketing.  Management is aware of recent media and other reports in
the PRC reporting an increasing desire on the part of senior government officers
to curtail or even abolish direct selling and multi-level  marketing activities.
These views may lead to changes in applicable regulations.  The Company believes
that PRC  regulators  are currently not issuing  direct  selling or  multi-level
marketing  licenses  and may take action  restricting  or  rescinding  currently
licensed direct selling businesses. The Company is actively working on these and
other issues  including  joint  ventures and  potential  marketing  alternatives
related  to  possible  Nu Skin  operations  in the PRC.  It is not known when or
whether  the  Company  will be  able to  implement  in the PRC  business  models
consistent  with those used by the Company in other  markets.  The Company  will
likely  have to apply for  licenses on a province  by  province  basis,  and the
repatriation  of the  Company's  profits  will be  subject  to  restrictions  on
currency  conversion and the fluctuations of the government  controlled exchange
rate.  In  addition,  because  distribution  systems  in  the  PRC  are  greatly
fragmented,  the  Company  may be forced to use  business  models  significantly
different from those used by the Company in more developed  countries.  The lack
of a comprehensive  legal system,  the  uncertainties of enforcement of existing
legislation  and laws,  and  potential  revisions of existing laws could have an
adverse effect on the Company's proposed business in the PRC.

        The other  potential  new markets also present  significant  regulatory,
political  and economic  obstacles to the Company.  In  Singapore,  for example,
network   marketing  is  currently  illegal  and  is  not  permitted  under  any
circumstances.   Although  the  Company  believes  that  this  restriction  will
eventually  be  relaxed  or  repealed,  no  assurance  can be  given  that  such
regulation will not remain in place and that the Company will not be permanently
prevented  from  initiating  sales  in  Singapore.  In  addition,  Malaysia  has
governmental  guidelines that have the effect of limiting  foreign  ownership of
direct selling companies operating in Malaysia to no more than 30%. There can be
no  assurance  that the  Company  will be able to properly  structure  Malaysian
operations  to comply  with this  policy.  In  October  of 1995,  the  Company's
business permit applications were denied by the Malaysian government as a result
of activities by certain NSI distributors.  Therefore, the Company believes that
although  significant  opportunities  exist to expand  its  operations  into new
markets,  there can be no assurance  that these or other  difficulties  will not
prevent the Company from realizing the benefits of this opportunity.

Managing Growth

        The Company has experienced  rapid growth since  operations in Hong Kong
commenced in 1991.  The  management  challenges  imposed by this growth  include
entry into new  markets,  growth in the number of  employees  and  distributors,
expansion  of  facilities  necessary to  accommodate  growth and  additions  and
modifications to the Company's product

                                       15

<PAGE>



lines. To manage these changes effectively,  the Company may be required to hire
additional  management and operations  personnel and to improve its operational,
financial and management systems.

Possible Adverse Effect on the Company of the Change in the Status of Hong Kong

        The Company has  offices and a portion of its  operations  in Hong Kong.
Effective  July 1,  1997,  the  exercise  of  sovereignty  over  Hong  Kong  was
transferred  from the  Government  of the United  Kingdom of Great  Britain  and
Northern Ireland (the "United  Kingdom"),  to the government of the PRC pursuant
to the Sino-British  Joint  Declaration on the Question of Hong Kong (the "Joint
Declaration"),  and Hong Kong became a Special  Administrative Region ("SAR") of
the PRC. The Joint Declaration  provided for Hong Kong to be under the authority
of the  government of the PRC but Hong Kong will enjoy a high degree of autonomy
except in  foreign  and  defense  affairs,  and that  Hong  Kong be vested  with
executive,  legislative and independent  judicial power.  The Joint  Declaration
also  provides  that the current  social and economic  systems in Hong Kong will
remain unchanged for 50 years after June 30, 1997 and that Hong Kong will retain
the status of an  international  financial  center.  Although sales in Hong Kong
accounted for less than 5% of the Company's revenues for the year ended December
31, 1997,  Hong Kong serves as the location for the Company's  regional  offices
and an important base of operations  for many of the Company's  most  successful
distributors  whose  downline  distributor  networks  extend  into  other  Asian
markets. Any adverse effect on the social, political or economic systems in Hong
Kong resulting  from this transfer  could have a material  adverse effect on the
Company's  business  and results of  operations.  Although  the Company does not
anticipate any material adverse change in the business  environment in Hong Kong
resulting  from the 1997  transfer of  sovereignty,  the Company has  formulated
contingency  plans  to  transfer  the  Company's   regional  office  to  another
jurisdiction  in the  event  that  the  Hong  Kong  business  environment  is so
affected.

Relationship with and Reliance on NSI; Potential Conflicts of Interest

        NSI has ownership  and control of the NSI  trademarks,  tradenames,  the
Global  Compensation  Plan,  the  Licensed  Property and licenses to the Company
rights to use the Licensed  Property in certain markets.  NSI and its affiliates
currently operate in 17 countries,  excluding the countries in which the Company
currently  operates,  and will continue to market and sell Nu Skin personal care
and IDN  nutritional  products  in  these  countries,  as well as in  additional
countries  outside of the  Company's  markets,  through  the  network  marketing
channel.  Thus,  the Company  cannot use the NSI trademarks to expand into other
markets for which the Company does not  currently  have a license  without first
obtaining  additional  licenses  or  other  rights  from  NSI.  There  can be no
assurance that NSI will make any additional  markets available to the Company or
that the terms of any new licenses from NSI will be acceptable to the Company.
See "Recent Developments."

        NSI has licensed to the  Company,  through the  Subsidiaries,  rights to
distribute  Nu Skin and IDN  products  and to use the  Licensed  Property in the
Company's  markets,  and NSIMG,  an  affiliate of NSI,  will provide  management
support services to the Company and the Subsidiaries,  pursuant to distribution,
trademark/tradename  license,  licensing  and  sales,  and  management  services
agreements (the "Operating Agreements"). The Company relies on NSI for research,
development,  testing,  labeling and regulatory  compliance for products sold to
the  Company  under  the  distribution  agreements,  and  virtually  all  of the
Company's  revenues are derived from products and sales aids  purchased from NSI
pursuant to these  agreements.  NSIMG  provides  the  Company  with a variety of
management and consulting services,  including,  but not limited to, management,
legal, financial, marketing and distributor support/training,  public relations,
international   expansion,   human  resources,   strategic   planning,   product
development  and  operations  administration  services.  Each  of the  Operating
Agreements  (other  than  the  distribution,   trademark/tradename  license  and
licensing and sales agreements for Nu Skin Korea,  which have shorter terms), is
for a term ending  December  31,  2016,  and is subject to  renegotiation  after
December  31,  2001,  in the  event  that the  Original  Stockholders  and their
affiliates,  on a combined basis, no longer  beneficially  own a majority of the
combined voting power of the  outstanding  shares of Common Stock of the Company
or of the common stock of NSI. The Company is almost completely dependent on the
Operating Agreements to conduct its business,  and in the event NSI is unable or
unwilling  to  perform  its  obligations  under  the  Operating  Agreements,  or
terminates the Operating

                                       16

<PAGE>



Agreements as provided therein, the Company's business and results of operations
will be adversely affected. See "Recent Developments."

        After  consummation  of the NSI  Acquisition,  approximately  98% of the
combined voting power of the outstanding  shares of Common Stock will be held by
the Original  Stockholders and certain of their  affiliates.  Consequently,  the
Original  Stockholders  and certain of their  affiliates  will have the ability,
acting in concert,  to elect all directors of the Company and approve any action
requiring approval by a majority of the stockholders of the Company.  Certain of
the Original  Stockholders also own 100% of the outstanding  shares of NSI. As a
result of this  ownership,  and if the NSI Acquisition is not  consummated,  the
Original  Stockholders  who are  also  shareholders  of NSI  will  consider  the
short-term  and  the  long-term  impact  of  all  stockholder  decisions  on the
consolidated  financial  results  of NSI  and the  Company.  See  "--Control  by
Original Stockholders; Anti-Takeover Effects of Dual Classes of Common Stock."

        The Operating  Agreements were approved by the Board of Directors of the
Company,  which was,  except  with  respect  to the  approval  of the  Operating
Agreements with Nu Skin Thailand and Nu Skin  Philippines,  composed entirely of
individuals  who  were  also  officers  and  shareholders  of NSI at the time of
approval. The Operating Agreements with Nu Skin Thailand and Nu Skin Philippines
were approved by a majority of the  disinterested  directors of the Company.  In
addition,  some of the  executive  officers of the  Company  are also  executive
officers  of NSI.  It is  expected  that a  number  of the  Company's  executive
officers  will  continue to spend a portion of their time on the affairs of NSI,
for which they will continue to receive compensation from NSI.

        In view of the  substantial  relationships  between the Company and NSI,
conflicts  of interest  may exist or arise with  respect to existing  and future
business dealings,  including,  without  limitation,  the relative commitment of
time and energy by the executive  officers to the  respective  businesses of the
Company  and NSI,  potential  acquisitions  of  businesses  or  properties,  the
issuance of additional  securities,  the election of new or additional directors
and the payment of dividends by the Company.  There can be no assurance that any
conflicts of interest will be resolved in favor of the Company.  Under  Delaware
and Utah  law,  a person  who is a  director  of both the  Company  and NSI owes
fiduciary duties to both  corporations and their respective  shareholders.  As a
result,  persons who are  directors  of both the Company and NSI are required to
exercise  their  fiduciary  duties in light of what they  believe to be best for
each of the companies and its shareholders.

Control by Original Stockholders; Anti-Takeover Effect of Dual Classes of Common
Stock

        Because of the  relationship  between the  Company  and NSI,  management
elected to structure  the  capitalization  of the Company in such a manner as to
minimize  the  possibility  of a change in control of the  Company  without  the
consent of the Original Stockholders. Consequently, the shares of Class B Common
Stock enjoy ten to one voting privileges over the shares of Class A Common Stock
until the outstanding shares of Class B Common Stock constitute less than 10% of
the  total  outstanding  shares  of  Common  Stock.  After  consummation  of the
Offerings,  and the NSI  Acquisition,  the Original  Stockholders and certain of
their  affiliates will  collectively  own 100% of the outstanding  shares of the
Class B Common  Stock,  representing  approximately  98% of the combined  voting
power of the  outstanding  shares of Common  Stock.  Accordingly,  the  Original
Stockholders  and certain of their  affiliates,  acting  fully or  partially  in
concert, will have the ability to control the election of the Board of Directors
of the  Company  and thus the  direction  and future  operations  of the Company
without the supporting vote of any other  stockholder of the Company,  including
decisions  regarding   acquisitions  and  other  business   opportunities,   the
declaration of dividends and the issuance of additional shares of Class A Common
Stock and other securities.  NSI is a privately-held  company, all of the shares
of which are owned prior to  consummation  of the NSI  Acquisition by certain of
the  Original  Stockholders.  As  long  as  the  shareholders  of NSI  prior  to
consummation of the NSI  Acquisition  are majority  stockholders of the Company,
assuming they act in concert,  third parties will not be able to obtain  control
of the Company through purchases of shares of Class A Common Stock.


                                       17

<PAGE>



Adverse Impact on Company Income Due to Distributor Option Program

        Prior to the Underwritten Offerings, the Original Stockholders converted
1,605,000 shares of Class B Common Stock to Class A Common Stock and contributed
such shares of Class A Common Stock to the Company.  The Company  granted to NSI
options  to  purchase  such  shares of Class A Common  Stock  (the  "Distributor
Options"),  and NSI offered these options to qualifying distributors of NSI. The
Exercise Price for each Distributor Option is $5.75, which is 25% of the initial
price per share to the  public of the Class A Common  Stock in the  Underwritten
Offerings.  The Distributor Options vested December 31,1997. The shares of Class
A Common Stock underlying the Distributor  Options have been registered pursuant
to Rule 415 under the 1933 Act.

        The Company  incurred a total pre-tax non-cash  compensation  expense of
$19.9  million in connection  with the grant of the  Distributor  Options.  This
non-cash  compensation  expense resulted in a corresponding impact on net income
and net income per share.

Reliance on and Concentration of Outside Manufacturers

        Virtually  all the  Company's  products are sourced  through NSI and are
produced by  manufacturers  unaffiliated  with NSI.  The Company  currently  has
little or no direct  contact  with these  manufacturers.  The  Company's  profit
margins and its ability to deliver its  existing  products on a timely basis are
dependent upon the ability of NSI's outside  manufacturers to continue to supply
products  in a timely and  cost-efficient  manner.  Furthermore,  the  Company's
ability to enter new markets and  sustain  satisfactory  levels of sales in each
market is dependent in part upon the ability of suitable  outside  manufacturers
to reformulate existing products,  if necessary to comply with local regulations
or market  environments,  for  introduction  into  such  markets.  Finally,  the
development  of additional new products in the future will likewise be dependent
in part on the services of suitable outside manufacturers.

        The  Company  currently  acquires  products  or  ingredients  from  sole
suppliers or  suppliers  that are  considered  by the Company to be the superior
suppliers of such  ingredients.  The Company  believes  that, in the event it is
unable to source any products or  ingredients  from its current  suppliers,  the
Company  could  produce  such  products or replace such  products or  substitute
ingredients  without great  difficulty or  prohibitive  increases in the cost of
goods sold. However,  there can be no assurance that the loss of such a supplier
would not have a material  adverse effect on the Company's  business and results
of operations.

        With  respect  to sales to the  Company,  NSI  currently  relies  on two
unaffiliated  manufacturers to produce approximately 70% and 80% of its personal
care and nutritional  products,  respectively.  NSI has a written agreement with
the primary supplier of the Company's personal care products that expires at the
end of 2000. An extension to such contract is currently  being  negotiated.  NSI
does not  currently  have a written  contract  with the primary  supplier of the
Company's  nutritional  products.  The Company  believes  that in the event that
NSI's relationship with any of its key manufacturers is terminated,  NSI will be
able  to find  suitable  replacement  manufacturers.  However,  there  can be no
assurance that the loss of either manufacturer would not have a material adverse
effect on the Company's business and results of operations.

Reliance on Operations of and Dividends and Distributions from Subsidiaries

        The  Company  is a  holding  company  without  operations  of its own or
significant  assets other than ownership of 100% of the capital stock of each of
the Subsidiaries.  Accordingly, an important source of the Company's income will
be  dividends  and  other  distributions  from  the  Subsidiaries.  Each  of the
Subsidiaries  has its operations in a country other than the United States,  the
country in which the Company is organized. In addition, each of the Subsidiaries
receives its revenues in the local  currency of the country or  jurisdiction  in
which  it is  situated.  As a  consequence,  the  Company's  ability  to  obtain
dividends or other distributions is subject to, among other things, restrictions
on dividends under applicable  local laws and regulations,  and foreign currency
exchange regulations

                                       18

<PAGE>



of  the  country  or  jurisdictions  in  which  the  Subsidiaries  operate.  The
Subsidiaries'  ability  to pay  dividends  or make  other  distributions  to the
Company is also subject to their having  sufficient  funds from their operations
legally  available for the payment of such dividends or  distributions  that are
not  needed to fund  their  operations,  obligations  or other  business  plans.
Because the  Company  will be a  stockholder  of each of the  Subsidiaries,  the
Company's  claims as such will generally  rank junior to all other  creditors of
and claims against the Subsidiaries. In the event of a Subsidiary's liquidation,
there may not be assets  sufficient  for the Company to recoup its investment in
such Subsidiary.

Taxation Risks and Transfer Pricing

        The  Company is subject to taxation  in the United  States,  where it is
incorporated,  at a  statutory  corporate  federal  tax rate of  35.0%  plus any
applicable  state income  taxes.  In  addition,  each  Subsidiary  is subject to
taxation in the country in which it operates, currently ranging from a statutory
tax rate of 57.9% in Japan to 16.5% in Hong Kong.  The  Company is  eligible  to
receive foreign tax credits in the U.S. for the amount of foreign taxes actually
paid in a given period.  In the event that the Company's  operations in high tax
jurisdictions such as Japan grow disproportionately to the rest of the Company's
operations,  the Company will be unable to fully utilize its foreign tax credits
in the U.S.,  which could,  accordingly,  result in the Company  paying a higher
overall effective tax rate on its worldwide operations.

        Because  the  Subsidiaries  operate  outside of the United  States,  the
Company is subject to the jurisdiction of numerous  foreign tax authorities.  In
addition to closely monitoring the Subsidiaries' locally based income, these tax
authorities  regulate and restrict  various  corporate  transactions,  including
intercompany  transfers.  The Company believes that the tax authorities in Japan
and South Korea are  particularly  active in  challenging  the tax structures of
foreign corporations and their intercompany transfers.  The Company is currently
undergoing  a customs  audit in South Korea.  See  "--Government  Regulation  of
Products and Marketing;  Import  Restrictions" and "--Other  Regulatory Issues."
Although the Company believes that its tax and transfer  pricing  structures are
in compliance in all material  respects with the laws of every  jurisdiction  in
which it operates,  no assurance can be given that these  structures will not be
challenged by foreign tax  authorities  or that such  challenges or any required
changes  in such  structures  will not have a  material  adverse  effect  on the
Company's business or results of operations.

Increase in Distributor Compensation Expense

        Under the  Licensing  and Sales  Agreements  (the  "Licensing  and Sales
Agreements") between each of the Subsidiaries and NSI, the Company,  through its
Subsidiaries, is contractually obligated to pay a distributor commission expense
of 42% of commissionable product sales (with the exception of South Korea where,
due to government  regulations,  the Company uses a formula based upon a maximum
payout  of 35%  of  commissionable  product  sales).  The  Licensing  and  Sales
Agreements  provide  that the Company is to satisfy  this  obligation  by paying
commissions  owed to local  distributors.  In the event that  these  commissions
exceed 42% of  commissionable  product sales, the Company is entitled to receive
the difference from NSI. In the event that the  commissions  paid are lower than
42%, the Company must pay the  difference to NSI.  Under this  formulation,  the
Company's total  commission  expense is fixed at 42% of  commissionable  product
sales in each country  (except for South Korea).  The 42% figure has been set on
the basis of NSI's  experience  over the past eight years  during  which  period
actual  commissions paid in a given year together with the cost of administering
the Global  Compensation  Plan have ranged between 41% and 43% of commissionable
product  sales for such year  (averaging  approximately  42%). In the event that
actual  commissions  payable to distributors from sales in the Company's markets
vary  from  these  historical  results,  whether  as  a  result  of  changes  in
distributor  behavior or changes to the Global Compensation Plan or in the event
that NSI's cost of  administering  the Global  Compensation  Plan  increases  or
decreases,  the Licensing  and Sales  Agreements  provide that the  intercompany
settlement  figure may be modified to more  accurately  reflect actual  results.
This could result in the Company becoming  obligated to make greater  settlement
payments  to NSI  under the  Licensing  and Sales  Agreements.  Such  additional
payments could adversely affect the Company's results of operations. Because the
Company licenses the

                                       19

<PAGE>



right to use the Global  Compensation  Plan from NSI, the structure of the plan,
including commission rates, is under the control of NSI.

Product Liability

        The Company may be subject,  under applicable laws and  regulations,  to
liability for loss or injury caused by its products.  The Company's Subsidiaries
are currently  covered for product  liability  claims to the extent of and under
insurance  programs  maintained  by NSI for their benefit and for the benefit of
its  affiliates  purchasing  NSI products.  Accordingly,  NSI maintains a policy
covering  product  liability  claims  for itself  and its  affiliates  with a $1
million per claim and $1 million annual  aggregate  limit and an umbrella policy
with a $40 million per claim and $40 million annual  aggregate  limit.  Although
the Company has not been the subject of material  product  liability  claims and
the laws and regulations  providing for such liability in the Company's  markets
appear to have been seldom utilized,  no assurance can be given that the Company
may not be exposed to future product liability  claims,  and, if any such claims
are  successful,  there can be no assurance  that the Company will be adequately
covered by  insurance  or have  sufficient  resources  to pay such  claims.  The
Company does not currently maintain its own product liability policy.

Competition

        The markets for  personal  care and  nutritional  products are large and
intensely  competitive.  The  Company  competes  directly  with  companies  that
manufacture  and market  personal care and  nutritional  products in each of the
Company's  product  lines.  The Company  competes  with other  companies  in the
personal care and  nutritional  products  industry by emphasizing  the value and
premium  quality of the Company's  products and the convenience of the Company's
distribution  system.  Many of the Company's  competitors have much greater name
recognition and financial resources than the Company. In addition, personal care
and  nutritional  products  can be  purchased  in a wide  variety of channels of
distribution.   While  the  Company  believes  that  consumers   appreciate  the
convenience  of ordering  products from home through a sales person or through a
catalog,  the buying habits of many consumers  accustomed to purchasing products
through  traditional  retail  channels are  difficult to change.  The  Company's
product offerings in each product category are also relatively small compared to
the wide variety of products offered by many other personal care and nutritional
product  companies.  There can be no assurance  that the Company's  business and
results of operations will not be affected  materially by market  conditions and
competition in the future.

        The Company also competes with other direct selling organizations,  some
of which have longer operating histories and higher visibility, name recognition
and financial resources.  The leading network marketing company in the Company's
existing markets is Amway  Corporation and its affiliates.  The Company competes
for new  distributors  on the  basis  of the  Global  Compensation  Plan and its
premium  quality  products.  Management  envisions the entry of many more direct
selling  organizations  into the  marketplace  as this  channel of  distribution
expands over the next several  years.  The Company has been advised that certain
large,   well-financed  corporations  are  planning  to  launch  direct  selling
enterprises which will compete with the Company in certain of its product lines.
There can be no assurance that the Company will be able to successfully meet the
challenges posed by this increased competition.

        The Company  competes  for the time,  attention  and  commitment  of its
independent  distributor force. Given that the pool of individuals interested in
the business  opportunities  presented by direct  selling tends to be limited in
each market,  the potential pool of distributors  for the Company's  products is
reduced to the extent other network  marketing  companies  successfully  recruit
these individuals into their businesses.  Although  management believes that the
Company  offers an attractive  business  opportunity,  there can be no assurance
that other network marketing companies will not be able to recruit the Company's
existing  distributors or deplete the pool of potential  distributors in a given
market.


                                       20

<PAGE>



Operations Outside the United States

        The Company's revenues and most of its expenses are recognized primarily
outside of the United  States.  Therefore,  the  Company is subject to  transfer
pricing  regulations and foreign exchange control,  taxation,  customs and other
laws.  The  Company's  operations  may be materially  and adversely  affected by
economic, political and social conditions in the countries in which it operates.
A change in policies by any government in the Company's  markets could adversely
affect the Company and its operations  through,  among other things,  changes in
laws,  rules  or  regulations,  or  the  interpretation  thereof,   confiscatory
taxation, restrictions on currency conversion, currency repatriation or imports,
or the expropriation of private enterprises. Although the general trend in these
countries has been toward more open markets and trade policies and the fostering
of private  business and economic  activity,  no assurance can be given that the
governments  in these  countries  will  continue to pursue such policies or that
such policies will not be significantly altered in future periods. This could be
especially  true in the event of a change  in  leadership,  social or  political
disruption  or  upheaval,  or  unforeseen   circumstances   affecting  economic,
political  or  social  conditions  or  policies.  The  Company  is aware of news
releases in South Korea, for example,  reporting  comments by political  figures
proposing  restrictions on foreign direct sellers designed to protect the market
share of local  companies.  There can be no assurance that such  activities,  or
other similar activities in the Company's markets, will not result in passage of
legislation or the enactment of policies which could materially adversely affect
the Company's operations in these markets. In addition, the Company's ability to
expand  its  operations  into  the new  markets  for  which it has  received  an
exclusive license to distribute NSI products will directly depend on its ability
to  secure  the  requisite  government  approvals  and  comply  with  the  local
government  regulations in each of those countries.  The Company has in the past
experienced  difficulties  in  obtaining  such  approvals as a result of certain
actions taken by its  distributors,  and no assurance can be given that these or
similar  problems  will not prevent the Company from  commencing  operations  in
those countries. See "--Entering New Markets."

Anti-Takeover Effects of Certain Charter, Contractual and Statutory Provisions

        The Board of Directors is authorized, subject to certain limitations, to
issue without  further consent of the  stockholders  up to 25,000,000  shares of
preferred stock with rights,  preferences and privileges designated by the Board
of Directors.  In addition,  the Company's Certificate of Incorporation requires
the  approval of 662/3% of the  outstanding  voting  power of the Class A Common
Stock and the Class B Common  Stock to authorize  or approve  certain  change of
control transactions.  See "Description of Capital  Stock--Common  Stock--Voting
Rights"  and  "--Mergers  and  Other  Business   Combinations."   The  Company's
Certificate of  Incorporation  and Bylaws also contain  certain  provisions that
limit the ability to call special  meetings of  stockholders  and the ability of
stockholders to bring business  before or to nominate  directors at a meeting of
stockholders.  See  "Description  of  Capital  Stock--Other  Charter  and  Bylaw
Provisions."  Pursuant to the 1996 Stock Incentive Plan, in the event of certain
change of control  transactions  the Board of  Directors  has the  right,  under
certain  circumstances,  to accelerate the vesting of options and the expiration
of any restriction periods on stock awards.  Finally,  the Operating  Agreements
with NSI and NSIMG are subject to  renegotiation  after December 31, 2001 upon a
change  of  control  of  the  Company.  Any  of  these  actions,  provisions  or
requirements could have the effect of delaying, deferring or preventing a change
of control of the Company. See "Recent Developments."

        The Company is subject to the  provisions  of Section 203 of the General
Corporation Law of the State of Delaware (the  "Anti-Takeover  Law")  regulating
corporate   takeovers.   The   Anti-Takeover   Law  prevents   certain  Delaware
corporations,  including those whose securities are listed on the New York Stock
Exchange,   from  engaging,   under  certain   circumstances,   in  a  "business
combination"  (which  includes  a merger of more  than 10% of the  corporations'
assets) with an  "interested  stockholder"  (a  stockholder  who,  together with
affiliates and associates, within the prior three years owned 15% or more of the
corporation's  outstanding voting stock) for three years following the date that
such  stockholder  became an  "interested  stockholder,"  unless  the  "business
combination" or "interested  stockholder" is approved in a prescribed  manner. A
Delaware  corporation  may "opt out" of the  Anti-Takeover  Law with an  express
provision in its original  certificate of incorporation or an express  provision
in its certificate of

                                       21

<PAGE>



incorporation or bylaws resulting from a stockholders'  amendment approved by at
least a majority of the  outstanding  voting shares.  The Company has not "opted
out" of the provisions of the Anti-Takeover Law.

Absence of Dividends

        The Company does not  anticipate  that any dividends will be declared on
either  its Class A Common  Stock or its Class B Common  Stock in the  immediate
future.  The Company intends from time to time to re-evaluate  this policy based
on its net income and its alternative  uses for retained  earnings,  if any. Any
future  declaration  of dividends will be subject to the discretion of the board
of directors of the Company  (the "Board of  Directors")  and subject to certain
limitations  under the General  Corporation  Law of the State of  Delaware  (the
"DGCL").  The timing,  amount and form of dividends,  if any, will depend, among
other things, on the Company's results of operations,  financial condition, cash
requirements  and other factors deemed  relevant by the Board of Directors.  See
"--Reliance on Operations of and Dividends and Distributions from Subsidiaries."

Shares Eligible For Future Sale

        Future sales of  substantial  amounts of the Class A Common Stock in the
public market or the perception  that such sales could occur may have an adverse
effect on the market price of the Class A Common Stock. In addition,  any future
issuances of Class A Common Stock or other  capital  stock of the Company  could
also  be  dilutive  to  investors  in the  Class A  Common  Stock.  See  "Recent
Developments"  and  "Description  of  Capital  Stock--Preferred  Stock--The  NSI
Acquisition."  As of March 5, 1998,  11,835,737  shares of Class A Common  Stock
were  outstanding.  All of the  outstanding  shares of Class A Common  Stock are
freely  tradeable  without   restriction  or  further   registration  under  the
Securities  Act,  unless held by  "affiliates"  of the Company,  as that term is
defined in Rule 144 of the Securities Act ("Rule 144").

        An  aggregate  of  3,825,000  shares of Class A Common  Stock  have been
reserved for issuance for future option grants and other equity awards under the
1996 Plan. In addition,  the Company has filed a registration statement covering
up to an additional  119,930  shares of Class A Common Stock which may be issued
as employee stock bonus awards and up to an additional 1,555,344 shares of Class
A Common  Stock  which  may be  issued  upon the  exercise  of  options  held by
distributors  of NSI. In addition,  the Company has reserved  250,825  shares of
Class A Common Stock to be issued upon the exercise of a stock option granted to
an  executive  officer  of the  Company.  The  shares  of Class A  Common  Stock
underlying  the  Distributor  Options and the employee  stock bonus awards to be
issued  pursuant to the Rule 415  Offerings  are subject to certain  vesting and
resale limitations.

        As of March 5, 1998, the number of outstanding  shares of Class B Common
Stock was  70,280,759,  each share of which is  convertible at any time into one
share of Class A Common  Stock.  All  shares  of the  Class B Common  Stock  are
"restricted"  shares  within  the  meaning  of Rule 144 of the  Securities  Act.
Restricted  shares may not be resold in the public  market  except in compliance
with the  registration  requirements  of the  Securities  Act or  pursuant to an
exemption therefrom,  including the exemption provided by Rule 144. The Original
Stockholders  have  entered into a  stockholders  agreement  (the  "Stockholders
Agreement")  pursuant to which they  agreed not to transfer  any shares they own
through  November 28, 1998 (the "Initial Lock-up Period") without the consent of
the Company. However, if the NSI Acquisition is consummated,  the lock-up period
will  automatically be extended until one year following the closing date of the
NSI Acquisition (the "Extended Lock-up Period").  In addition,  the Stockholders
Agreement  further  restricts  the number of shares of Class A Common Stock that
may be sold by the Original Stockholders in a public resale pursuant to Rule 144
or any other exempt  transaction under the Securities Act for one year following
the last to expire of the Initial Lock-up Period or the Extended Lock-up Period.
The Original  Stockholders have been granted  registration rights by the Company
permitting each such Original Stockholder to register his or her shares of Class
A Common Stock, subject to certain restrictions,  on any registration  statement
filed by the Company until such Original  Stockholder has sold a specified value
of shares of Class A Common Stock.


                                       22

<PAGE>



                                 USE OF PROCEEDS

        All of the Shares are being  offered by the  Selling  Stockholders.  The
Company will not receive any of the proceeds from sales of Shares by the Selling
Stockholders.

                              SELLING STOCKHOLDERS

        The Shares  covered by this  Prospectus are being offered by the Selling
Stockholders  who may acquire such Shares pursuant to the 1996 Plan. The Selling
Stockholders  named  below may resell  all, a portion or none of the Shares they
may acquire.  The inclusion in the table of the individuals  named therein shall
not be deemed to be an admission that any such  individuals are  "affiliates" of
the Company.

        The names of the officers,  directors,  key employees and affiliates who
may offer Shares hereby in the future,  together with the number of Shares which
may be  sold  by  such  individuals  from  time to  time,  will  be  updated  in
supplements to this Prospectus.

        The following table sets forth the name and  relationship to the Company
of each Selling Stockholder,  the number of shares of Class A and Class B Common
Stock known by the Company to be beneficially owned by each Selling  Stockholder
as of March 5,  1998,  the  number  of  Shares  being  offered  by each  Selling
Stockholder  pursuant to this Prospectus and the number of shares of Class A and
Class B Common Stock to be owned after the offering hereby.

<PAGE>
<TABLE>
<CAPTION>
                                                                                                          Total
                                                 Class A                              Class B             Common
                                              Common Stock(1)                    Common Stock(1)(2)       Stock
                                ----------------------------------------------   ------------------     ----------
                                                                                                          Voting
                                  Owned                                                                    Power
Name and Relationship           Prior to    To Be Sold   To Be Owned After the   Owned Prior to and      After the
to the Company                  Offering    in Offering         Offering         After the Offering      Offering
- -----------------------         --------    -----------  ---------------------   -------------------    ----------
                                 Shares      Shares(3)    Shares(4)    %(4)        Shares        %         %(4)
                                --------    ----------    --------    -------    ----------    -----       ----
<S>                               <C>         <C>          <C>          <C>      <C>            <C>        <C>
Blake M. Roney(5)                   --                       --          --      20,414,763     29.0       28.5
  Chairman of the Board

Steven J. Lund(6)                   --                       --          --       4,223,224      6.0        5.9
  President, Chief Executive
  Officer and Director

Renn M. Patch(7)                  40,500      26,000       14,500        *           --          --         --
  Chief Operating Officer

Corey B. Lindley(8)               40,600      26,000       14,600        *           --          --         --
  Chief Financial Officer

Michael D. Smith(9)               33,500      19,000       14,500        *           --          --         --
  Vice President of North Asia

Grant F. Pace(10)                 25,500      19,000        6,500        *           --          --         --
  Vice President of
  Southeast  Asia and China

M. Truman Hunt(11)               270,325      19,000      251,325        *           --          --         --
  Vice President of Legal
  Affairs and Investor
  Relations

Keith R. Halls(12)                  --                       --          --         894,115      1.3        1.2
  Secretary and Director

Takashi Bamba(13)                 38,000      25,000       13,000        *           --          --         --
  President, Nu Skin Japan

John Chou(14)                     38,215      25,000       13,215        *           --          --         --
  President, Nu Skin Taiwan

S.T. Han(15)                       8,800       7,000        1,800        *           --          --         --
  President, Nu Skin Korea

Sandra N. Tillotson(16)             --                       --          --       8,554,510    12.2        11.9
  Director

Brooke B. Roney(17)                 --                       --          --       3,425,322     4.9         4.8
  Director

Max L. Pinegar(18)                11,300                   11,300        *           --          --         --
  Director

E.J. "Jake" Garn(19)              12,500      10,000        2,500        *           --          --         --
  Director

Paula Hawkins(20)                 12,500      10,000        2,500        *           --          --         --
  Director

Daniel W. Campbell(21)            12,500      10,000        2,500        *           --          --         --
  Director


- ----------------------
*Less than 1%
<PAGE>
<FN>

(1)   Each  share of Class A Common  Stock has one vote per share and each share
      of Class B common Stock has ten votes per share.

(2)   Each  share  of Class B Common  Stock  is  convertible  at any time at the
      option of the holder into one share of Class A Common Stock and each share
      of Class B Common Stock is automatically converted into one share of Class
      A Common  Stock upon the transfer of such share of Class B Common Stock to
      any person who is not a Permitted  Transferee  as defined in the Company's
      Amended and Restated Certificate of Incorporation.

(3)   The  number of Shares  which may be sold from time to time will be updated
      in supplements to this Prospectus, which will be filed with the Commission
      in accordance with Rule 424(b) under the Securities Act.

(4)   Assumes all Shares offered hereby have been sold.

(5)   Includes shares  beneficially  owned or deemed to be owned beneficially by
      Blake M.  Roney  as  follows:  9,340,723  shares  of Class B Common  Stock
      directly  and with  respect  to which he has sole  voting  and  investment
      power;  9,340,722 shares of Class B Common Stock indirectly which are held
      by his wife Nancy L. Roney;  1,200,000  shares of Class B Common  Stock as
      co-trustee and with respect to which he shares voting and investment power
      with his wife Nancy L. Roney;  357,143  shares of Class B Common  Stock as
      co-trustee and with respect to which he shares voting and investment power
      with his wife Nancy L. Roney;  and 176,165  shares of Class B Common Stock
      as trustee  and with  respect to which he has sole  voting and  investment
      power.

(6)   Includes shares  beneficially  owned or deemed to be owned beneficially by
      Steven J. Lund as follows:  1,572,376 shares Class B Common Stock directly
      and  with  respect  to  which he has sole  voting  and  investment  power;
      1,572,375  indirectly  which are held by his wife  Kalleen  Lund;  897,902
      shares of Class B Common Stock as trustee and with respect to which he has
      sole voting and  investment  power;  and 180,571  shares of Class B Common
      Stock as  co-trustee  and with  respect  to which  he  shares  voting  and
      investment power with his wife Kalleen Lund.

(7)   Includes shares  beneficially  owned or deemed to be owned beneficially by
      Renn M. Patch as follows:  4,750 shares of Class A Common  Stock  directly
      and with respect to which he has sole voting and investment  power;  9,750
      shares of Class A Common  Stock  issued to him as an employee  stock bonus
      award which will vest ratably,  according to its terms, over the remaining
      term of the award; and 26,000 shares of Class A Common Stock issuable upon
      the exercise of options granted to him under the 1996 Plan, which vest 25%
      per year beginning on October 20, 1998, the first  anniversary of the date
      of grant.

(8)   Includes shares  beneficially  owned or deemed to be owned beneficially by
      Corey B. Lindley as follows: 4,850 shares of Class A Common Stock directly
      and with respect to which he has sole voting and investment  power;  9,750
      shares of Class A Common  Stock  issued to him as an employee  stock bonus
      award which will vest ratably,  according to its terms, over the remaining
      term of the award; and 26,000 shares of Class A Common Stock issuable upon
      the exercise of options granted to him under the 1996 Plan, which vest 25%
      per year beginning on October 20, 1998, the first  anniversary of the date
      of grant.

                                       23

<PAGE>



(9)   Includes shares  beneficially  owned or deemed to be owned beneficially by
      Michael D. Smith as follows: 4,750 shares of Class A Common Stock directly
      and with respect to which he has sole voting and investment  power;  9,750
      shares of Class A Common  Stock  issued to him as an employee  stock bonus
      award which will vest ratably,  according to its terms, over the remaining
      term of the award; and 19,000 shares of Class A Common Stock issuable upon
      the exercise of options granted to him under the 1996 Plan, which vest 25%
      per year beginning on October 20, 1998, the first  anniversary of the date
      of grant.

(10)  Includes shares  beneficially  owned or deemed to be owned beneficially by
      Grant F. Pace as follows:  500 shares of Class A Common Stock directly and
      with  respect to which he has sole  voting  and  investment  power;  6,000
      shares of Class A Common  Stock  issued to him as an employee  stock bonus
      award which will vest ratably,  according to its terms, over the remaining
      term of the award; and 19,000 shares of Class A Common Stock issuable upon
      the exercise of options granted to him under the 1996 Plan, which vest 25%
      per year beginning on October 20, 1998, the first  anniversary of the date
      of grant.

(11)  Includes shares  beneficially  owned or deemed to be owned beneficially by
      M. Truman Hunt as follows: 500 shares of Class A Common Stock directly and
      with  respect to which he has sole  voting and  investment  power;  19,000
      shares of Class A Common  Stock  issuable  upon the  exercise  of  options
      granted to him under the 1996 Plan,  which vest 25% per year  beginning on
      October 20, 1998, the first  anniversary of the date of grant; and 250,825
      shares of Class A Common  Stock  subject to an option  which is  currently
      exercisable.

(12)  Includes shares  beneficially  owned or deemed to be owned beneficially by
      Keith  R.  Halls as  follows:  281,  629  shares  of Class B Common  Stock
      directly  and with  respect  to which he has sole  voting  and  investment
      power; 281,628 shares of Class B Common Stock indirectly which are held by
      his wife Anna Lisa Massaro Halls; 50,000 shares of Class B Common Stock as
      the manager of a limited  liability  company and with  respect to which he
      has sole voting and  investment  power;  250,000  shares of Class B Common
      Stock as  trustee  and with  respect  to  which  he has  sole  voting  and
      investment  power; and 30,857 shares of Class B Common Stock as co-trustee
      and with respect to which he shares voting and  investment  power with his
      wife Anna Lisa Massaro Halls.

(13)  Includes shares  beneficially  owned or deemed to be owned beneficially by
      Takashi  Bamba as follows:  3,250 shares of Class A Common Stock  directly
      and with respect to which he has sole voting and investment  power;  9,750
      shares of Class A Common  Stock  issued to him as an employee  stock bonus
      award which will vest ratably,  according to its terms, over the remaining
      term of the award; and 25,000 shares of Class A Common Stock issuable upon
      the exercise of options granted to him under the 1996 Plan, which vest 25%
      per year beginning on October 20, 1998, the first  anniversary of the date
      of grant.

(14)  Includes shares  beneficially  owned or deemed to be owned beneficially by
      John Chou as follows:  3,465 shares of Class A Common  Stock  directly and
      with  respect to which he has sole  voting  and  investment  power;  9,750
      shares of Class A Common  Stock  issued to him as an employee  stock bonus
      award which will vest ratably,  according to its terms, over the remaining
      term of the award; and 25,000 shares of Class A Common Stock issuable upon
      the exercise of options granted to him under the 1996 Plan, which vest 25%
      per year beginning on October 20, 1998, the first  anniversary of the date
      of grant.

(15)  Includes shares  beneficially  owned or deemed to be owned beneficially by
      S.T. Han as follows: 1,800 shares of Class A Common Stock issued to him as
      an employee  stock bonus award which will vest  ratably,  according to its
      terms,  over the remaining term of the award;  and 7,000 shares of Class A
      Common Stock  issuable  upon the exercise of options  granted to him under
      the 1996 Plan,  which vest 25% per year beginning on October 20, 1998, the
      first anniversary of the date of grant.

(16)  Includes shares  beneficially  owned or deemed to be owned beneficially by
      Sandra N. Tillotson as follows:  7,584,743  shares of Class B Common Stock
      directly  and with  respect to which she has sole  voting  and  investment
      power;  424,767 shares of Class B Common Stock as trustee and with respect
      to which she has sole voting and investment power; 500,000 shares of Class
      B Common Stock as manager of a limited  liability company and with respect
      to which she has sole voting and  investment  power;  and 45,000 shares of
      Class B Common  Stock as  co-trustee  and with respect to which she shares
      voting and investment power.

(17)  Includes shares  beneficially  owned or deemed to be owned beneficially by
      Brooke B.  Roney as  follows:  1,681,333  shares  of Class B Common  Stock
      directly  and with  respect  to which he has sole  voting  and  investment
      power; 1,681,332 shares of Class B Common Stock indirectly, which are held
      by his wife Denice R. Roney;  and 62,657 shares of Class B Common Stock as
      co-trustee and with respect to which he shares voting and investment power
      with his wife Denice R. Roney.

(18)  Includes shares  beneficially  owned or deemed to be owned beneficially by
      Max L. Pinegar as follows:  1,550 shares of Class A Common Stock  directly
      and with  respect to which he has sole voting and  investment  power;  and
      9,750 shares of Class A Common  Stock  issued to him as an employee  stock
      bonus  award which will vest  ratably,  according  to its terms,  over the
      remaining term of the award.

(19)  Includes shares  beneficially  owned or deemed to be owned beneficially by
      E.J. "Jake" Garn as follows: 2,500 shares of Class A Common Stock directly
      and with  respect to which he has sole voting and  investment  power;  and
      10,000  shares  of Class A Common  Stock  issuable  upon the  exercise  of
      options granted to him under the 1996 Plan,  which vest the day before the
      Company's 1998 annual stockholders meeting.

(20)  Includes shares  beneficially  owned or deemed to be owned beneficially by
      Paula  Hawkins as follows:  2,500 shares of Class A Common Stock  directly
      and with respect to which she has sole voting and investment  power;;  and
      10,000  shares  of Class A Common  Stock  issuable  upon the  exercise  of
      options granted to her under the 1996 Plan,  which vest the day before the
      Company's 1998 annual stockholders meeting.

                                       24

<PAGE>



(21)  Includes shares  beneficially  owned or deemed to be owned beneficially by
      Daniel W.  Campbell  as  follows:  2,500  shares  of Class A Common  Stock
      directly  and with  respect  to which he has sole  voting  and  investment
      power;  and  10,000  shares  of Class A  Common  Stock  issuable  upon the
      exercise of options granted to him under the 1996 Plan, which vest the day
      before the Company's 1998 annual stockholders meeting.
</FN>
</TABLE>

                              PLAN OF DISTRIBUTION

      The  Selling  Stockholders  may from time to time sell all or a portion of
their Shares on the NYSE, on any other national securities exchange on which the
Class A Common  Stock is listed or traded,  in the  over-the-counter-market,  in
negotiated  transactions  or otherwise,  at fixed prices,  at prevailing  market
prices at the time of sale, at varying prices  determined at the time of sale or
at negotiated prices.  The Selling  Stockholders may effect such transactions by
selling the Shares to or through  broker-dealers,  and such  broker-dealers  may
receive  compensation in the form of discounts,  concessions or commissions from
the  Selling  Stockholders  or  the  purchasers  of the  Shares  for  whom  such
broker-dealers may act as agent or to whom they sell as principal, or both.

      The Selling Stockholders and any broker-dealers or agents that participate
in  the  distribution  of  the  Shares  offered  hereby  may  be  deemed  to  be
"underwriters"  as that term is defined in the Securities Act, and any profit on
the  sale of  Shares  offered  hereby  by them and any  discounts,  commissions,
concessions or other  compensation  received by any such  broker-dealer or agent
may be deemed to be underwriting  discounts and commissions under the Securities
Act.

      The Company will pay all of the expenses  associated with the registration
of the Shares and this Prospectus.  The Selling  Stockholders will pay the other
costs, if any, associated with any sale of the Shares.

                                  LEGAL MATTERS

      The validity of the issuance of the shares of Class A Common Stock offered
hereby will be passed upon for the  Company by LeBoeuf,  Lamb,  Greene & MacRae,
L.L.P., a limited liability  partnership  including  professional  corporations,
Salt Lake City, Utah.

                                     EXPERTS

      The consolidated  financial statements  incorporated in this Prospectus by
reference  to the Nu Skin Asia  Pacific,  Inc.  Annual  Report on Form 10-K,  as
amended,  for the year ended  December  31,  1997 have been so  incorporated  in
reliance on the report of Price Waterhouse LLP, independent  accountants,  given
on authority of said firm as experts in auditing and accounting.

                                       25

<PAGE>

- ------------------------------------        ------------------------------------

    No person is  authorized to give
any    information   or   make   any
representations   other  than  those
contained in this Prospectus and, if
given or made,  such  information or                 3,825,000 Shares
representations  must not be  relied
upon as having  been  authorized  by
the Company, any Selling Stockholder
or any other person. This Prospectus
does not constitute an offer to sell
or a  solicitation  of any  offer to
purchase any  securities  other than                      [LOGO]
those  to  which  it  relates  or an
offer to sell or a  solicitation  of
an offer to purchase any  securities
in any  jurisdiction  where  such an
offer  or   solicitation   would  be                Class A Common Stock
unlawful.  Neither  the  delivery of
this Prospectus nor any distribution
of securities  hereunder shall under
any circumstances be deemed to imply
that there has been no change in the
assets, properties or affairs of the
Company  since  the date  hereof  or
that  the   information   set  forth
herein  is  correct  as of any  time
subsequent to the date hereof.
                                                     ------------------

         -------------------                             PROSPECTUS

                                                     ------------------



          TABLE OF CONTENTS

                                Page

Available Information..............2

Incorporation by Reference.........2

Forward-Looking Statements.........3

The Company........................4

Recent Developments................5

Risk Factors.......................8

Use of Proceeds...................23

Selling Stockholders..............23

Plan of Distribution..............27

Legal Matters.....................27

Experts...........................27                  March 24, 1998

- ------------------------------------        ------------------------------------


                                      II-1

<PAGE>



                                     PART I
              INFORMATION REQUIRED IN THE SECTION 10(a) PROSPECTUS

     The  information  called for in Part I of Form S-8 is included in documents
to be  distributed  to  participants  in the Amended  and  Restated Nu Skin Asia
Pacific,  Inc. 1996 Stock  Incentive  Plan in  accordance  with the rules of the
Securities and Exchange Commission (the "Commission").

                                     PART II
               INFORMATION REQUIRED IN THE REGISTRATION STATEMENT

Item 3.        Incorporation of Certain Documents by Reference

     The  following  documents  have  been  filed  with the  Commission  and are
incorporated by reference in this Registration Statement:

     (1)       The  Company's  Annual  Report  on Form  10-K for the year  ended
               December 31, 1997, as amended by the Company's  Form 10-K/A filed
               on March 19, 1998; and

     (2)       The  description  of  the  Company's  Class  A  Common  Stock  as
               contained  in the  Company's  Registration  Statement on Form 8-A
               dated November 6, 1996.

     All documents and reports filed by the Company  pursuant to Section  13(a),
13(c),  14 or 15(d) of the  Securities  Exchange  Act of 1933,  as amended  (the
"Exchange  Act"),   after  the  date  hereof  and  prior  to  the  filing  of  a
post-effective  amendment which indicates that all securities  offered have been
sold or which  deregisters all securities then remaining  unsold shall be deemed
to be incorporated by reference  herein and to be a part hereof from the date of
filing of such documents.  Any statement contained in a document incorporated or
deemed to be incorporated by reference  herein shall be deemed to be modified or
superseded  for  purposes of this  registration  statement  to the extent that a
statement contained herein or in any subsequently filed document which is deemed
to be  incorporated  by reference  herein modifies or supersedes such statement.
Any  statement  so  modified  or  superseded  shall not be deemed,  except as so
modified or superseded, to constitute a part of this registration statement.

Item 4.        Description of Securities

     Not applicable.

Item 5.        Interest of Named Experts and Counsel

     Not applicable

Item 6.        Indemnification of Directors and Officers

     Article 10 of the Company's  Certificate of Incorporation  and Article 5 of
the Company's Bylaws require  indemnification to the fullest extent permitted by
Section 145 of DGCL.  Section 145 of the DGCL provides  that a  corporation  may
indemnify  directors  and officers as well as other  employees  and  individuals
against expenses (including attorneys' fees), judgments,  fines and amounts paid
in settlement  actually and  reasonably  incurred in connection  with  specified
actions,  suits or  proceedings,  whether civil,  criminal,  administrative,  or
investigative  (other  than  action  by or in the  right  of the  corporation  a
"derivative  action"),  if  they  acted  in  good  faith  and in a  manner  they
reasonably  believed  to be in or not  opposed  to  the  best  interests  of the
corporation  and,  with respect to any  criminal  action or  proceeding,  had no
reasonable  cause to believe their conduct was unlawful.  A similar  standard is
applicable in the case of derivative actions,  except that  indemnification only
extends to expenses

                                      II-2

<PAGE>



(including   attorneys'  fees)  incurred  in  connection  with  the  defense  or
settlement of such actions, and the statute requires court approval before there
can be any  indemnification  where the person seeking  indemnification  has been
found liable to the corporation. Indemnification provided by or granted pursuant
to Section 145 of the DGCL is not exclusive of other indemnification that may be
granted by a corporation's  bylaws,  any agreement,  any vote of stockholders or
disinterested directors or otherwise. Article 5 of the Company's Bylaws provides
for indemnification consistent with the requirements of Section 145 of the DGCL.

     Section 145 of the DGCL also permits a corporation to purchase and maintain
insurance on behalf of directors and officers. Article 5 of the Company's Bylaws
permits it to purchase such insurance on behalf of its directors and officers.

     Article 7 of the Company's  Certificate of  Incorporation  provides for, to
the fullest extent permitted by the DGCL, elimination or limitation of liability
of directors to the Company or its  stockholders for breach of fiduciary duty as
a director.  Section  102(b)(7) of the DGCL permits a corporation  to provide in
its certificate of incorporation that a director of the corporation shall not be
personally  liable to the corporation or its  stockholders  for monetary damages
for breach of fiduciary  duties as a director,  except for liability (i) for any
breach of a director's duty of loyalty to the  corporation or its  stockholders;
(ii) for acts or  omissions  not in good  faith or which  involve  international
misconduct  or a  knowing  violation  of law;  (iii)  for  improper  payment  of
dividends or redemptions of shares;  or (iv) for any transaction  from which the
director derives an improper personal benefit.

Item 7.        Exemption from Registration Claimed.

     Not applicable.

Item 8.        Exhibits

       4.1  Amended and Restated Nu Skin Asia Pacific, Inc. 1996 Stock Incentive
            Plan
       5.1  Opinion of LeBoeuf, Lamb, Greene & MacRae, L.L.P. regarding legality
            of the securities covered by this Registration Statement
      23.1  Consent of Price Waterhouse LLP, independent accountants
      23.2  Consent of LeBoeuf,  Lamb, Green & MacRae, L.L.P. (included in legal
            opinion--see Exhibit 5.1)
      24    Power of Attorney  (included  with the signatures in Part II of this
            Registration Statement)


Item 9.        Undertakings

     (a)       The undersigned Registrant hereby undertakes:

            (1) To file,  during any  period in which  offers or sales are being
made, a post-effective amendment to this registration statement:

                  (i) To include any  prospectus  required by Section 10 (a) (3)
of the Securities Act of 1933.

                  (ii) To reflect in the  prospectus any facts or events arising
after the  effective  date of the  registration  statement  (or the most  recent
post-effective  amendment  thereof)  which,  individually  or in the  aggregate,
represent a fundamental  change in the information set forth in the registration
statement.  Notwithstanding the foregoing, any increase or decrease in volume of
securities  offered (if the total dollar value of  securities  offered would not
exceed that which was  registered) and any deviation from the low or high end of
the estimated  maximum offering range may be reflected in the form of prospectus
filed with the  Commission  pursuant to Rule 424 (b) if, in the  aggregate,  the
changes in volume and price represent no more than a 20%

                                      II-3

<PAGE>



change in the maximum aggregate  offering price set forth in the "Calculation of
Registration Fee" table in the effective registration statement.

                  (iii) To include any material  information with respect to the
plan of distribution not previously  disclosed in the registration  statement or
any material change to such information in the registration statement.

            Provided,  however,  that paragraphs (a) (1) (i) and (a) (1) (ii) do
not apply if the  registration  statement  is on Form S-3 or Form  S-8,  and the
information  required  to be  included in a  post-effective  amendment  by those
paragraphs is contained in periodic reports filed by the registrant  pursuant to
Section 13 or Section 15 (d) of the Securities and Exchange Act of 1934 that are
incorporated by reference in the registration statement.

            (2) That,  for the purpose of  determining  any liability  under the
Securities Act, each such  post-effective  amendment shall be deemed to be a new
registration  statement  relating to the  securities  offered  therein,  and the
offering of such  securities at that time shall be deemed to be the initial bona
fide offering thereof.

            (3)  To  remove  from  registration  by  means  of a  post-effective
amendment  any of the  securities  being  registered  which remain unsold at the
termination of the offering.

      (b) The undersigned  Registrant  hereby  undertakes  that, for purposes of
determining  any  liability  under  the  Securities  Act,  each  filing  of  the
Registrant's  annual report  pursuant to Section 13 (a) or Section 15 (d) of the
Securities  Exchange  Act of 1934  (and,  where  applicable,  each  filing of an
employee  benefit  plan's  annual  report  pursuant  to  Section  15  (d) of the
Securities  Exchange  Act of 1934)  that is  incorporated  by  reference  in the
registration  statement  shall  be  deemed  to be a new  registration  statement
relating to the securities offered therein,  and the offering of such securities
at that time shall be deemed to be the initial bona fide offering thereof.

      (c)  Insofar  as  indemnification   for  liabilities   arising  under  the
Securities Act of 1933 may be permitted to directors,  officers and  controlling
persons of the Registrant  pursuant to the foregoing  provisions,  or otherwise,
the  Registrant  has been  advised  that in the  opinion of the  Securities  and
Exchange  Commission such  indemnification is against public policy as expressed
in the Securities  Act of 1933 and is,  therefore,  unenforceable.  In the event
that a claim  for  indemnification  against  such  liabilities  (other  than the
payment by the Registrant of expenses incurred or paid by a director, officer or
controlling  person of the Registrant in the  successful  defense of any action,
suit or proceeding) is asserted by such director,  officer or controlling person
in connection with the securities being registered,  the Registrant will, unless
in the  opinion  of its  counsel  the matter  has been  settled  by  controlling
precedent,  submit to a court of appropriate  jurisdiction  the question whether
such  indemnification  by it is  against  public  policy  as  expressed  in  the
Securities  Act of 1933 and will be governed by the final  adjudication  of such
issue.

                                      II-4

<PAGE>



                                   SIGNATURES

      Pursuant  to  the  requirements  of the  Securities  Act,  the  Registrant
certifies  that it has  reasonable  grounds to believe  that it meets all of the
requirements  for  filing  on Form S-8 and has  duly  caused  this  Registration
Statement  to be  signed  on its  behalf  by  the  undersigned,  thereunto  duly
authorized, in the City of Provo, State of Utah, on March 23, 1998.


                                     NU SKIN ASIA PACIFIC, INC.


                                     By:   /s/ Steven J. Lund
                                           -------------------------------------
                                           Steven J. Lund
                                           President and Chief Executive Officer


                               POWER OF ATTORNEY

   Each person whose signature  appears below constitutes and appoints Steven J.
Lund and M. Truman Hunt,  acting together or singly,  his or her true and lawful
attorney-in-fact  and agent with full powers of substitution and resubstitution,
for  him  or her  and in his or her  name,  place  and  stead,  in any  and  all
capacities, to sign any and all Amendments (including Post-Effective Amendments)
to this Registration  Statement and to file the same, with all exhibits thereto,
and other  documents in connection  therewith,  with the Securities and Exchange
Commission,  granting  unto  said  attorney-in-fact  and  agent  full  power and
authority to do and perform each and every act and thing requisite and necessary
to be done in about the premises,  as fully to all intents and purposes as he or
she might or could do in person,  hereby  ratifying and confirming all that said
attorney-in-fact and agent or his or her substitute or substitutes, may lawfully
do or cause to be done by virtue hereof

   Pursuant to the requirements of the Securities Act of 1933, as amended,  this
Registration  Statement  on Form S-8 has been signed  below on March 23, 1998 by
the following persons in the capacities indicated.


       Signature                       Title                     Date
      -----------                     -------                   ------

   /s/ Blake M. Roney          Chairman of the Board         March 23, 1998
   ------------------              of Directors
     Blake M. Roney

   /s/ Steven J. Lund       President and Chief Executive    March 23, 1998
   ------------------           Officer and Director
     Steven J. Lund         (Principal Executive Officer)

  /s/ Corey B. Lindley        Chief Financial Officer        March 23, 1998
  --------------------       (Principal Financial and
    Corey B. Lindley            Accounting Officer)

 /s/ Sandra N. Tillotson              Director               March 23, 1998
 -----------------------
   Sandra N. Tillotson


                                 II-5

<PAGE>



       Signature                       Title                     Date
      -----------                     -------                   ------

   /s/ Keith R. Halls                 Director               March 23, 1998
   ------------------
     Keith R. Halls

   /s/ Brooke B. Roney                Director               March 23, 1998
   -------------------
     Brooke B. Roney

   /s/ Max L. Pinegar                 Director               March 23, 1998
   ------------------
     Max L. Pinegar

  /s/ E.J. "Jake" Garn                Director               March 23, 1998
  --------------------
    E.J. "Jake" Garn

    /s/ Paula Hawkins                 Director               March 23, 1998
    -----------------
      Paula Hawkins

 /s/ Daniel W. Campbell               Director               March 23, 1998
 ----------------------
   Daniel W. Campbell



                                      II-6

<PAGE>



                                INDEX TO EXHIBITS




        Exhibit
         Number   Exhibit Description
        -------   -------------------
          4.1     Nu Skin Asia  Pacific,  Inc.  Amended and Restated  1996 Stock
                  Incentive Plan

          5.1     Opinion of LeBoeuf,  Lamb, Greene & MacRae,  L.L.P.  regarding
                  legality  of  the  securities  covered  by  this  Registration
                  Statement

         23.1     Consent of Price Waterhouse LLP, independent accountants

         23.2     Consent of LeBoeuf,  Lamb, Green & MacRae, L.L.P. (included in
                  legal opinion--see Exhibit 5.1)

         24       Power of Attorney  (included with the signatures in Part II of
                  this Registration Statement)









                                      II-7

<PAGE>


                                  Exhibit 23.1

                       CONSENT OF INDEPENDENT ACCOUNTANTS

We  hereby  consent  to the  incorporation  by  reference  in this  Registration
Statement on Form S-8 of our report dated  February 18, 1998,  which  appears in
the 1997 Annual Report to Stockholders of Nu Skin Asia Pacific,  Inc.,  which is
incorporated  by reference in the Nu Skin Asia  Pacific,  Inc.  Annual Report on
Form  10-K/A  for the year  ended  December  31,  1997.  We also  consent to the
reference to us under the heading "Experts" in such Registration Statement.


/s/Price Waterhouse LLP
Salt Lake City, Utah
March 23, 1998

                                      II-8



                              AMENDED AND RESTATED

                           NU SKIN ASIA PACIFIC, INC.

                            1996 STOCK INCENTIVE PLAN



<PAGE>



                                TABLE OF CONTENTS

                                                                            PAGE

1.      PURPOSE..............................................................  1

2.      DEFINITIONS..........................................................  1

3.      ADMINISTRATION.......................................................  4

4.      SHARES SUBJECT TO THE PLAN...........................................  5

5.      PARTICIPANTS.........................................................  5

6.      AWARDS UNDER THE PLAN................................................  5

7.      STOCK OPTIONS........................................................  5

8.      STOCK APPRECIATION RIGHTS............................................  8

9.      CONTINGENT STOCK AWARDS..............................................  9

10.     RESTRICTED STOCK AWARDS.............................................. 10

11.     GENERAL RESTRICTIONS................................................. 11

12.     RIGHTS OF A SHAREHOLDER.............................................. 11

13.     RIGHTS TO TERMINATE EMPLOYMENT....................................... 11

14.     WITHHOLDING OF TAXES................................................. 11

15.     NON-ASSIGNABILITY.................................................... 11

16.     NON-UNIFORM DETERMINATIONS........................................... 12

17.     ADJUSTMENTS.......................................................... 12

18.     AMENDMENT............................................................ 13

19.     EFFECT ON OTHER PLAN................................................. 13

20.     DURATION OF PLAN..................................................... 13

21.     FUNDING OF THE PLAN.................................................. 13

22.     PLAN STATUS.......................................................... 14


                                       -i-

<PAGE>



23.     GOVERNING LAW........................................................ 14

                                      -ii-

<PAGE>



                              AMENDED AND RESTATED

                           NU SKIN ASIA PACIFIC, INC.

                            1996 STOCK INCENTIVE PLAN


1.      PURPOSE

        1.1 The purpose of the Amended and Restated Nu Skin Asia  Pacific,  Inc.
1996 Stock  Incentive  Plan (the "Plan") is to provide  incentives  to specified
individuals whose  performance,  contributions and skills add to the value of Nu
Skin Asia Pacific,  Inc.  (the  "Company")  and its  affiliated  companies.  The
Company also believes that the Plan will  facilitate  attracting,  retaining and
motivating  employees,  directors and consultants of high caliber and potential.
This Amended and Restated Nu Skin Asia Pacific,  Inc. 1996 Stock  Incentive Plan
amends and restates the Nu Skin Asia  Pacific,  Inc. 1996 Stock  Incentive  Plan
dated November 21, 1996.

        1.2 Plan participants shall include those officers, directors, employees
and  consultants  of the  Company  and  subsidiaries  who, in the opinion of the
Committee, are making or are in a position to make substantial  contributions to
the Company by their ability and efforts.

2.      DEFINITIONS

        2.1 For  purposes  of the  Plan,  the  following  terms  shall  have the
following meanings, unless the context clearly indicates to the contrary.

               (a)    "Award"  means a grant  of  Restricted  Stock,  Contingent
                      Stock, an Option, or an SAR.

               (b)    "Award  Agreement"  means the  agreement  approved  by the
                      Committee evidencing an Award to a Grantee.

               (c)    "Board" means the Company's Board of Directors.

               (d)    "Code"  means  the  Internal  Revenue  Code  of  1986,  as
                      amended.

               (e)    "Committee"  means  the  members  of the  Board  until the
                      Compensation  Committee  of the  Board is  appointed,  and
                      after the  Compensation  Committee is appointed  means the
                      members of the  Compensation  Committee of the Board,  who
                      are  "outside  directors"  (within  the meaning of Section
                      162(m)  of  the  Code  and  any   regulations  or  rulings
                      promulgated   thereunder)  to  the  extent   required  for
                      purposes  of  compliance  with  such  Code  Section,   and
                      "disinterested persons" (within the meaning of Rule 16b- 3
                      of  the  Exchange   Act),  to  the  extent   required  for
                      compliance with such Rule.


                                       -1-

<PAGE>


               (f)    "Company" means Nu Skin Asia Pacific, Inc.

               (g)    "Consultant" means any individual who provides services to
                      the  Company as an  independent  contractor  and not as an
                      Employee or Director.

               (h)    "Contingent  Stock"  means stock which will be issued to a
                      Grantee upon the attainment of certain conditions pursuant
                      to Section 9 hereof.

               (i)    "Director(s)" means a member or the members of the Board.

               (j)    "Employee"  means any individual who is an employee of the
                      Company, a Parent or Subsidiary.

               (k)    "Exchange Act" means the Securities  Exchange Act of 1934,
                      as amended.

               (l)    "Fair  Market  Value" of a Share means on, or with respect
                      to, any given date:

                      (i)     If the  Shares  are  listed  on a  national  stock
                              exchange,  the closing market price of such Shares
                              as  reported  on the  composite  tape  for  issues
                              listed  on such  exchange  on such  date or, if no
                              trade shall have been  reported for such date,  on
                              the next preceding date on which there were trades
                              reported;  provided,  that  if no  such  quotation
                              shall have been made within the ten business  days
                              preceding  such date,  Fair Market  Value shall be
                              determined under (iii) below.

                      (ii)    If the Shares  are not listed on a national  stock
                              exchange  but are  traded on the  over-the-counter
                              market,  the mean  between the closing  dealer bid
                              and asked  price of such Shares as reported by the
                              National Association of Securities Dealers through
                              their Automated Quotation System for such date, or
                              if no  quotations  shall  have  been  made on such
                              date,  on the next  preceding  date on which there
                              were   quotations;   provided,   that,   if   such
                              quotations  shall  have been made  within  the ten
                              business  days  preceding  such date,  Fair Market
                              Value shall be determined under (iii) below.

                      (iii)  If (i) and (ii) do not apply, the Fair Market Value
                             of a Share shall be  determined  without  regard to
                             any control premium or discount for lack of control
                             (except as otherwise required by Section 422 of the
                             Code) by the  Committee  in good  faith  consistent
                             with the  valuation of the Company as provided by a
                             third party appraiser for other corporate  purposes
                             before  adjustments or any discounts applied due to
                             lack of marketability. The Committee may rely upon

                                       -2-

<PAGE>



                             the most recent valuation (if it is based on a date
                             within 3 months  of the  valuation  date) and there
                             shall  be no  requirement  to  cause a more  recent
                             valuation to be made (except as may be required for
                             purposes  of Section  422 of the Code).  If no such
                             valuation exists,  the Committee may engage a third
                             party appraiser to prepare the valuation.

               (m)    "Grantee"  means an Employee,  Director of the Company,  a
                      Parent or any Subsidiary or Consultant who has received an
                      Award.

               (n)    "Incentive  Stock  Option"  shall have the same meaning as
                      given  to the  term by  Section  422 of the  Code  and any
                      regulations or rulings promulgated thereunder.

               (o)    "Non-qualified  Stock  Option"  means any  Option  granted
                      pursuant to Section 7 which when awarded by the  Committee
                      was  not  intended  to be,  or does  not  qualify  as,  an
                      Incentive Stock Option.

               (p)    "Option"  means the right to  purchase  from the Company a
                      stated number of Shares at a specified  Option Price.  The
                      Option  may  be  granted  to  an  Employee,   Director  or
                      Consultant  subject  to the terms of this  Plan,  and such
                      other  conditions and  restrictions as the Committee deems
                      appropriate.  Each  Option  shall  be  designated  by  the
                      Committee  to be either  an  Incentive  Stock  Option or a
                      Non-qualified  Stock Option. Only Employees may be granted
                      Incentive Stock Options.

               (q)    "Option  Agreement" means the Award Agreement  pursuant to
                      which an Option is granted under Section 7.

               (r)    "Option Price" means the purchase price per Share under an
                      Option, as described in Section 7.

               (s)    "Parent" means any corporation (other than the Company) in
                      an unbroken chain of corporations  ending with the Company
                      if, at the time of the granting of an Option,  each of the
                      corporations   (other   than  the   Company)   owns  stock
                      possessing 50% or more of the total combined  voting power
                      of all  classes of stock in one of the other  corporations
                      in such chain within the meaning of Section  424(e) of the
                      Code   and  any   regulations   or   rulings   promulgated
                      thereunder.

               (t)    "Plan" means  Amended and  Restated Nu Skin Asia  Pacific,
                      Inc. 1996 Stock Incentive Plan, as evidenced herein and as
                      amended from time to time.

                                       -3-

<PAGE>



               (u)    "Restricted   Stock"  means  Shares  issued,   subject  to
                      restrictions, to a Grantee pursuant to Section 10.

               (v)    "SAR" means a stock  appreciation  right which  provides a
                      Grantee  a  potential  right  to a  payment  based  on the
                      appreciation  in the fair market value of a Share  granted
                      pursuant to Section 8.

               (w)    "SEC" means the U.S. Securities and Exchange Commission.

               (x)    "Section  16 Person"  means a person  who is an  "insider"
                      within the meaning of Section  16(b) of the  Exchange  Act
                      with respect to transactions  involving equity  securities
                      of the Company, including the Shares.

               (y)    "Share"  means one share of the  Company's  Class A common
                      stock, $.001 par value.

               (z)    "Subsidiary" means any corporation in an unbroken chain of
                      corporations beginning with the Company if, at the time of
                      the  granting  of the  Option,  each  of the  corporations
                      (other than the last  corporation)  in the unbroken  chain
                      owns stock  possessing  50% or more of the total  combined
                      voting  power of all  classes of stock in one of the other
                      corporations in such chain,  within the meaning of Section
                      424(f)  of  the  Code  and  any   regulations  or  rulings
                      promulgated thereunder.

3.      ADMINISTRATION

        3.1 The Plan shall be administered by the Committee. The Committee shall
have full and final authority in its discretion to:

                  (a)   conclusively interpret the provisions of the Plan and to
                        decide all questions of fact arising in its application;

                  (b)   determine the  individuals  to whom Awards shall be made
                        under the Plan;

                  (c)   determine   the  type  of  Award  to  be  made  to  such
                        individuals  and the  amount,  size  and  terms  of each
                        Award;

                  (d)   determine  the time when  Awards will be granted to such
                        individuals; and

                  (e)   make all other determinations necessary or advisable for
                        the administration of the Plan.


                                       -4-

<PAGE>



4.      SHARES SUBJECT TO THE PLAN

        4.1 The Shares  subject to Awards under the Plan shall not exceed in the
aggregate 4,000,000 Shares.

        4.2 Shares may be authorized and unissued Shares or treasury Shares.

        4.3 Except as provided  herein,  any Shares  subject to an Award,  which
Award for any reason  expires or is  terminated  unexercised  as to such  Shares
shall again be available under the Plan.

5.      PARTICIPANTS

        5.1 Awards  permitted  pursuant to this Plan which are  Incentive  Stock
Options  may  only  be made  to  Employees  (including  Directors  who are  also
Employees).  All other Awards permitted pursuant to the Plan may only be made to
Employees, Directors or Consultants.

6.      AWARDS UNDER THE PLAN

        6.1  Awards  under  the  Plan  may  be in  the  form  of  Options  (both
Non-qualified  Stock Options and Incentive  Stock  Options),  Contingent  Stock,
Restricted Stock, and SARs and any combination of the above.

        6.2  The  maximum  number  of  Awards  that  may be  awarded  to any one
Employee, Director or Consultant during the life of the Plan shall be 10% of the
total Shares reserved for issuance under the Plan.

7.      STOCK OPTIONS

        7.1 The  Committee in its sole  discretion  shall  designate  whether an
Option is to be an Incentive Stock Option or a Non-qualified  Stock Option.  The
Committee may grant both Incentive Stock Options and Non-qualified Stock Options
to the same  individual.  However,  where both an  Incentive  Stock Option and a
Non-qualified Stock Option are awarded at one time, such Options shall be deemed
to have been awarded in separate grants, shall be clearly identified,  and in no
event will the  exercise  of one such Option  affect the right to  exercise  the
other such Option  except to the extent so provided  in the Award  Agreement  as
determined by the Committee.

        7.2  Options  granted  pursuant to the Plan shall be  authorized  by the
Committee under terms and conditions approved by the Committee, not inconsistent
with this Plan or Exchange Act Rule  16b-3(c),  and shall be evidenced by Option
Agreements in such form as the Committee shall from time to time approve,  which
Option  Agreements  shall contain or shall be subject to the following terms and
conditions,  whether or not such terms and conditions are specifically  included
therein:

                                       -5-

<PAGE>



               (a)  The Option Price of an  Incentive  Stock Option shall not be
                    less  than 100% of the Fair  Market  Value of a Share on the
                    day the Option is granted,  as determined by the  Committee.
                    The Option Price of a  Non-qualified  Stock Option shall not
                    be less than 85% of the Fair Market  Value of a Share on the
                    day the Option is granted,  as determined by the  Committee.
                    Notwithstanding  the  immediately  preceding  sentence,  the
                    Award  Agreement  for a  Non-qualified  Stock  Option at the
                    Committee's sole discretion,  may, but need not, provide for
                    a reduction of the Option Price by dividends paid on a Share
                    during the period the Option is outstanding and unexercised,
                    but in no event shall the Option  Price be less than the par
                    value of such Share.

               (b)  Each Option  Agreement  shall state the period or periods of
                    time,  as  determined  by the  Committee,  within  which the
                    Option may be exercised by the Grantee, in whole or in part,
                    provided  such period  shall not  commence  earlier than six
                    months  after  the date of the grant of the  Option  and not
                    later  than ten  years  after  the date of the  grant of the
                    Option.  The Committee shall have the power to permit in its
                    discretion an acceleration of previously determined exercise
                    terms,  subject  to the terms of this  Plan,  to the  extent
                    permitted  by  Exchange  Act Rule  16b-3(c),  and under such
                    circumstances  and upon such terms and  conditions as deemed
                    appropriate and which are not inconsistent with Exchange Act
                    Rule 16b-3(c)(1).

               (c)  Shares  purchased  pursuant to an Option  Agreement shall be
                    paid for in full at the time of purchase, either in the form
                    of cash,  common stock of the Company at Fair Market  Value,
                    or a combination thereof, as the Committee shall determine.

               (d)  Notwithstanding   anything  herein  to  the  contrary,   the
                    aggregate  Fair Market Value  (determined as of the time the
                    Option  is  granted)  of  Incentive  Stock  Options  for any
                    Employee which may become first  exercisable in any calendar
                    year shall not exceed $100,000.

               (e)  Notwithstanding   anything   herein  to  the  contrary,   no
                    Incentive  Stock Option  shall be granted to any  individual
                    if, at the time the Option is to be granted,  the individual
                    owns stock  possessing  more than 10% of the total  combined
                    voting  power of all classes of stock of the Company  unless
                    at the time such  Option is granted  the Option  Price is at
                    least 110% of the Fair Market Value of the stock  subject to
                    the Option and such  Option by its terms is not  exercisable
                    after the expiration of five years from the date such Option
                    is granted.

               (f)  Each Option  Agreement  for an Incentive  Stock Option shall
                    contain such other terms,  conditions  and provisions as the
                    Committee may determine to

                                       -6-

<PAGE>



                    be necessary or desirable in order to qualify such Option as
                    an incentive  stock option within the meaning of Section 422
                    of the Code, or any amendment thereof,  substitute therefor,
                    or  regulation  thereunder.  Subject to the  limitations  of
                    Section 18, and without limiting any provisions  hereof, the
                    Committee shall have the power without  further  approval to
                    amend the terms of any Option for Grantees.

        7.3 If any Option is not  granted,  exercised,  or held  pursuant to the
provisions  of the Plan or Section 422 of the Code  applicable  to an  Incentive
Stock Option,  it will be considered to be a  Non-qualified  Stock Option to the
extent that any or all of the grant is in conflict with such provisions.

        7.4 An Option may be  terminated  (subject  to any  shorter  periods set
forth  in  an  individual  Option  Agreement  by  the  Committee,  in  its  sole
discretion) as follows:

               (a)  During the period of  continuous  employment or service as a
                    Consultant with the Company or Subsidiary, an Option will be
                    terminated  only if it has been  fully  exercised  or it has
                    expired by its terms.

               (b)  In the event of  termination of employment as an Employee or
                    service as a Director  or  Consultant  for any  reason,  the
                    Option  will  terminate  upon  the  earlier  of (i) the full
                    exercise of the Option, (ii) the expiration of the Option by
                    its terms, or (iii) except as provided in Section 7.4(c), no
                    more  than  one  year  (three  months  for  Incentive  Stock
                    Options)  following the date of employment  termination  (or
                    termination  of  service as a Director  or  Consultant)  for
                    Non-qualified  Stock  Options.  For  purposes of the Plan, a
                    leave of absence approved by the Company shall not be deemed
                    to be  termination  of employment  except with respect to an
                    Incentive  Stock  Option as required to comply with  Section
                    422 of the Code and the regulations issued thereunder.

               (c)  If a Grantee's  employment  as an Employee,  or service as a
                    Director  or  Consultant,  terminates  by reason of death or
                    disability  prior  to the  termination  of an  Option,  such
                    Option may be exercised to the extent that the Grantee shall
                    have been  entitled  to  exercise it at the time of death or
                    disability,  as the case may be, by the Grantee,  the estate
                    of the  Grantee  or the person or persons to whom the Option
                    may have been  transferred by will or by the laws of descent
                    and  distribution  for the  period  set forth in the  Option
                    Agreement,  but no more than three years  following the date
                    of such death or disability, provided, however, with respect
                    to an Incentive Stock Option,  such right must be exercised,
                    if at all,  within  one year after the date of such death or
                    disability.


                                       -7-

<PAGE>



8.      STOCK APPRECIATION RIGHTS

        8.1 SARs shall be evidenced by Award  Agreements  for SARs in such form,
and not  inconsistent  with this Plan or Exchange Act Rule  16b-3(c)(1),  as the
Committee shall approve from time to time,  which Award Agreements shall contain
in substance  the  following  terms and  conditions as discussed in Sections 8.2
through 8.4.

        8.2 An SAR may be, but is not required to be, granted in connection with
an  Option.  An SAR  shall  entitle  the  Grantee,  subject  to such  terms  and
conditions  determined by the Committee,  to receive, upon surrender of the SAR,
all or a portion  of the  excess  of (i) the Fair  Market  Value of a  specified
number of Shares at the time of the  surrender,  as determined by the Committee,
over (ii) 100% of the Fair  Market  Value of such Shares at the time the SAR was
granted less any dividends paid on such Shares while the SAR was outstanding but
unexercised.

        8.3 SARs  shall be  granted  for a period  of not less than one year nor
more than ten years,  and shall be exercisable in whole or in part, at such time
or times and subject to such other terms and  conditions  as shall be prescribed
by the Committee at the time of grant, subject to the following:

               (a)  No SAR shall be exercisable, in whole or in part, during the
                    one year period starting with the date of grant; and

               (b)  SARs will be exercisable only during a Grantee's  employment
                    by,  or  service  as a  Consultant  for,  the  Company  or a
                    Subsidiary,  except that in the  discretion of the Committee
                    an SAR may be made  exercisable for up to three months after
                    the  Grantee's  employment,  or  service  as a  Director  or
                    Consultant,  is terminated  for any reason other than death,
                    retirement  or  disability.  In the event  that a  Grantee's
                    employment  as an  Employee,  or service  as a  Director  or
                    Consultant,  is terminated as a result of death,  retirement
                    or disability  without having fully exercised such Grantee's
                    SARs, the Grantee or such Grantee's beneficiary may have the
                    right to exercise the SARs during their term within a period
                    of 6 months after the date of such termination to the extent
                    that  the  right  was   exercisable  at  the  date  of  such
                    termination, or during such other period and subject to such
                    terms as may be determined by the Committee.  Subject to the
                    limitations  of  Section  18,  the  Committee  in  its  sole
                    discretion  may reserve the right to  accelerate  previously
                    determined  exercised  terms,  within the terms of the Plan,
                    under such  circumstances and upon such terms and conditions
                    as it deems appropriate.

               (c)  The Committee  shall  establish  such  additional  terms and
                    conditions, without limiting the foregoing, as it determines
                    to be necessary or desirable to avoid

                                       -8-

<PAGE>



                    "short-swing"  trading  liability in connection  with an SAR
                    within the meaning of Section 16(b) of the Exchange Act.

               (d)  The  Committee,  in  its  sole  discretion,   may  establish
                    different  time  periods  than   specified   above  for  any
                    individual or group of individual Awards.

        8.4 Upon exercise of an SAR, payment shall be made within ninety days in
the form of common  stock of the Company  (at Fair  Market  Value on the date of
exercise), cash, or a combination thereof, as the Committee may determine.

9.      CONTINGENT STOCK AWARDS

        9.1  Contingent  Stock Awards under the Plan shall be evidenced by Award
Agreements for Contingent Stock in such form and not inconsistent with this Plan
as the Committee shall approve from time to time,  which Award  Agreements shall
contain in substance the terms and conditions  described in Sections 9.2 through
9.5.

        9.2 The  Committee  shall  determine  the number of Shares  subject to a
Contingent  Stock Award to be granted to an  Employee,  Director  or  Consultant
based on the past or expected  impact the Employee,  Director or Consultant  has
had or can have on the  financial  well-being  of the Company and other  factors
deemed by the Committee to be appropriate.

        9.3 Contingent  Stock Awards made pursuant to this Plan shall be subject
to such terms,  conditions,  and  restrictions,  including  without  limitation,
substantial risks of forfeiture and/or attainment of performance objectives, and
for such  period or  periods  as shall be set forth in the  Award  Agreement  as
determined by the Committee at the time of grant.  The Committee  shall have the
power to permit,  in its  discretion,  an  acceleration of the expiration of the
applicable  restriction  period with  respect to any part or all of the Award to
any Grantee. The Committee shall have the power to make a Contingent Stock Award
that is not subject to vesting or any other  contingencies  in recognition of an
Employee's, Director's or Consultant's prior service and financial impact on the
Company. During the restriction period, the Grantee shall not have the rights of
a shareholder.

        9.4 The Award Agreement for the Contingent Stock Award shall specify the
terms and conditions upon which any  restrictions on the right to receive Shares
representing  Contingent  Stock Awards under the Plan shall lapse, as determined
by the Committee. Upon the lapse of such restrictions, Shares shall be issued to
the Grantee or such Grantee's legal representative.

        9.5  In  the  event  of a  Grantee's  termination  of  employment  as an
Employee, or service as a Director or Consultant,  whichever is applicable,  for
any reason prior to the lapse of restrictions  applicable to a Contingent  Stock
Award made to such Grantee and unless otherwise provided for herein by this Plan
or as provided for in the Award  Agreement for Contingent  Stock,  all rights to
Shares as to which there still remain unlapsed  restrictions  shall be forfeited
by such

                                      -9-

<PAGE>



Grantee to the Company without payment or any consideration by the Company,  and
neither   the   Grantee  nor  any   successors,   heirs,   assigns  or  personal
representatives  of such Grantees  shall  thereafter  have any further rights or
interest in such Shares.

10.     RESTRICTED STOCK AWARDS

        10.1 Restricted  Stock Awards under the Plan shall be evidenced by Award
Agreements for Restricted  Stock in such form,  and not  inconsistent  with this
Plan, as the Committee shall approve from time to time,  which Award  Agreements
shall contain in substance the terms and  conditions  described in Sections 10.2
through 10.6.

        10.2 The Committee  shall  determine  the number of Shares  subject to a
Restricted  Stock Award to be granted to an  Employee,  Director  or  Consultant
based on the past or expected  impact the Employee,  Director or Consultant  has
had or can have on the  financial  well-being  of the Company and other  factors
deemed by the Committee to be appropriate.

        10.3 Restricted Stock Awards made pursuant to this Plan shall be subject
to such terms,  conditions,  and  restrictions,  including  without  limitation,
substantial risks of forfeiture and/or attainment of performance objectives, and
for such period or periods as set forth in the Award  Agreement as determined by
the  Committee  at the time of  grant.  The  Committee  shall  have the power to
permit,  in its discretion,  an acceleration of the expiration of the applicable
restriction  period with respect to any part or all of the Award to any Grantee.
Upon issuance of a Restricted Stock Award,  Shares will be issued in the name of
the Grantee.  During the restriction period,  Grantee shall have the rights of a
shareholder for all such Shares of Restricted Stock, including the right to vote
and the right to receive dividends thereon as paid.

        10.4 Each  certificate  evidencing  stock  subject to  Restricted  Stock
Awards shall bear an appropriate  legend referring to the terms,  conditions and
restrictions  applicable  to such  Shares.  Any  attempt to dispose of Shares of
Restricted  Stock in  contravention  of such terms,  conditions and restrictions
shall be  ineffective.  The  Committee  may adopt rules which  provide  that the
certificates  evidencing  such  Shares may be held in custody by a bank or other
institution,  or that the Company may itself hold such Shares in custody,  until
the restrictions thereon shall have lapsed and may require as a condition of any
Award that the Grantee  shall have  delivered  a stock  power  endorsed in blank
relating to the Shares of Restricted Stock covered by such Award.

        10.5 The Award  Agreement for  Restricted  Stock shall specify the terms
and  conditions  upon  which any  restrictions  on the right to  receive  shares
representing  Restricted  Stock awarded under the Plan shall lapse as determined
by the  Committee.  Upon the lapse of such  restrictions,  Shares which have not
been delivered to the Grantee or such Grantee's  legal  representative  shall be
delivered to such Grantee or such Grantee's legal representative.

        10.6  In the  event  of a  Grantee's  termination  of  employment  as an
Employee, or service as a Director or Consultant,  whichever is applicable,  for
any reason prior to the lapse of

                                      -10-

<PAGE>



restrictions  applicable  to a  Restricted  Stock Award made to such Grantee and
unless  otherwise  provided  for herein by this Plan or as  provided  for in the
Award  Agreement for  Restricted  Stock,  all rights to Shares as to which there
remain unlapsed  restrictions  shall be forfeited by such Grantee to the Company
without payment or any consideration by the Company, and neither the Grantee nor
any successors, heirs, assigns or personal representatives of such Grantee shall
thereafter have any further rights or interest in such Shares.

11.     GENERAL RESTRICTIONS

        11.1 The Plan and each  Award  under the Plan  shall be  subject  to the
requirement  that, if at any time the  Committee  shall  determine  that (i) the
listing,  registration or qualification of the Shares subject or related thereto
upon any securities exchange or under any state or federal law, (ii) the consent
or approval of any  government  regulatory  body,  or (iii) an  agreement by the
Grantee of an Award with respect to the  disposition of Shares,  is necessary or
desirable as a condition of, or in  connection  with the Plan or the granting of
such Award or the issue or purchase of Shares  thereunder,  the Plan will not be
effective  and/or the Award may not be  consummated  in whole or in part  unless
such listing, registration,  qualification, consent, approval or agreement shall
have been  effected or obtained  free of any  conditions  not  acceptable to the
Committee.

12.     RIGHTS OF A SHAREHOLDER

        12.1 The  Grantee of any Award  under the Plan shall have no rights as a
shareholder  with respect  thereto unless and until  certificates  for Shares of
common  stock are issued to such  Grantee,  except for the  rights  provided  in
Section 10 as it pertains to Restricted Stock Awards.

13.     RIGHTS TO TERMINATE EMPLOYMENT

        13.1 Nothing in the Plan or in any  agreement  entered into  pursuant to
the Plan shall  confer upon any Grantee the right to continue in the  employment
as an  Employee,  or service as a Director  or  Consultant,  of the Company or a
Subsidiary or affect any right which the Company or its  Subsidiary  may have to
terminate  the  employment,  or  service as a Director  or  Consultant,  of such
Grantee.

14.     WITHHOLDING OF TAXES

        14.1 Whenever the Company proposes, or is required, to issue or transfer
Shares under the Plan,  the Company  shall have the right to require the Grantee
to remit to the Company an amount, or a number of shares,  sufficient to satisfy
any federal,  state  and/or  local  withholding  tax  requirements  prior to the
delivery of any certificate or certificates for such Shares.  Whenever under the
Plan payments are to be made in cash,  such  payments  shall be net of an amount
sufficient  to  satisfy  any  federal,   state  and/or  local   withholding  tax
requirements.


                                      -11-

<PAGE>



15.     NON-ASSIGNABILITY

        15.1 No  Award  or  benefit  under  the  Plan  shall  be  assignable  or
transferable by the Grantee thereof except by will or by the laws of descent and
distribution.  During the life of the Grantee,  such Award shall be  exercisable
only by such person or by such person's guardian or legal representative.

16.     NON-UNIFORM DETERMINATIONS

        16.1 The Committee's  determination  under the Plan (including,  without
limitation,  determinations  of the persons to receive Awards,  the form, amount
and timing of such Awards, the terms and conditions of such Awards and the Award
Agreements  evidencing  same, and the  establishment  of values and  performance
targets) need not be uniform and may be made by the Committee  selectively among
persons who receive, or are eligible to receive,  Awards under the Plan, whether
or not such persons are similarly situated.

17.     ADJUSTMENTS

        17.1 If the  Class A  Common  Stock  of the  Company  is  subdivided  or
combined  into a greater or  smaller  number of shares or if the  Company  shall
issue any shares of Class A Common Stock as a stock dividend on its  outstanding
Class A Common  Stock,  the number of shares  deliverable  upon the  exercise or
vesting of any Awards  granted  hereunder  shall be  appropriately  increased or
decreased  proportionately,  and  appropriate  adjustments  shall be made in the
purchase  price per share to  reflect  such  subdivision,  combination  or stock
dividend.

        17.2 In the event of a consolidation  of the Company,  a merger in which
the Company is not the surviving entity, or the sale of all or substantially all
of the Company assets, the exercisability of any or all outstanding Awards shall
automatically  be accelerated so that such Awards would be exercisable or vested
in full immediately prior to the effective date of such consolidation, merger or
asset sale.  However,  no such acceleration shall occur if and to the extent any
outstanding Awards are, in connection with such consolidation,  merger, or asset
sale, either to be assumed by the successor corporation (or parent thereof or to
be replaced with a comparable  Award to purchase  shares of the capital stock of
the successor corporation (or a parent thereof). The determination of such Award
comparability  shall be made by the Committee,  and such determination  shall be
final,  binding and conclusive.  Immediately  following any such  consolidation,
merger or asset,  sale, the Awards,  to the extent not  previously  exercised or
vested,  shall  terminate  and cease to be  outstanding,  except  to the  extent
assumed by the successor corporation (or parent thereof) in connection with such
consolidation,  merger or asset sale.  If any  outstanding  Award  hereunder  is
assumed in connection  with any such  consolidation,  merger or asset sale, then
such   Award   shall  be   appropriately   adjusted,   immediately   after  such
consolidation,  merger  or  asset  sale,  to apply to the  number  and  class of
securities  which would have been issuable to the Grantee upon  consummation  of
such  consolidation,  merger,  or asset sale if the Awards had been exercised or
vested  immediately  prior to any such transaction,  and appropriate  adjustment
shall  also be made to the  exercise  price  for  such  Awards,  as  applicable,
provided the

                                      -12-

<PAGE>



aggregate  exercise price shall remain the same.  This Plan shall not in any way
affect the right of the Company to adjust,  reclassify,  reorganize or otherwise
change its capital or business  structure  or to merge,  consolidate,  dissolve,
liquidate, or sell or transfer any part of its business or assets.

        17.3 In the event of a recapitalization or reorganization of the Company
(other than a  consolidation,  merger or asset sale  described  in Section  17.2
above)  pursuant to which  securities  of the  Company or of another  entity are
issued with respect to the  outstanding  shares of the Company's  Class A Common
Stock, a Grantee, upon exercising an Award or an Award becoming vested, shall be
entitled  to  receive  for the  purchase  price  paid  upon  such  exercise  the
securities  the Grantee  would have  received if the Grantee had  exercised  the
Award or the Award had vested prior to such recapitalization or reorganization.

18.     AMENDMENT

        18.1 The Plan may be amended by the Board, without Shareholder approval,
at any time in any  respect,  unless  Shareholder  approval of the  amendment in
question is required under Delaware law, the Code, any exemption from Section 16
of the Exchange Act (including  without limitation SEC Rule 16b-3) for which the
Company intends Section 16 Persons to qualify,  any national securities exchange
system on which the Shares are then listed or reported,  by any regulatory  body
having  jurisdiction  with respect to the Plan,  or any other  applicable  laws,
rules or regulations.

        18.2 The termination or modification or amendment of the Plan shall not,
without  the  consent of a Grantee,  affect a  Grantee's  rights  under an Award
previously granted. Notwithstanding the foregoing, however, the Company reserves
the  right to  terminate  the Plan in whole or in part,  at any time and for any
reason,  provided that appropriate  compensation,  as determined in the sole and
absolute discretion of the Committee, is made to Grantees with respect to Awards
previously granted.

19.     EFFECT ON OTHER PLAN

        19.1 Participation in this Plan shall not affect a Grantee's eligibility
to participate  in any other benefit or incentive  plan of the Company,  and any
Awards made pursuant to this Plan shall not be used in determining  the benefits
provided under any other plan of the Company unless specifically provided.

20.     DURATION OF PLAN

        20.1 The Plan shall  remain in effect  until all  Awards  under the Plan
have been  satisfied  by the  issuance of Shares or the payment of cash,  but no
Awards  shall be granted  more than ten years after the date the Plan is adopted
by the Company.


                                      -13-

<PAGE>


21.     FUNDING OF THE PLAN

        21.1 This Plan shall be unfunded.  The Company  shall not be required to
establish  any  special or  separate  fund or to make any other  segregation  of
assets to assure the payment of any Award under this Plan, and payment of Awards
shall be on the same basis as the claims of the Company's general creditors.  In
no event  shall  interest  be paid or  accrued  on any  Award  including  unpaid
installments of Awards.

22.     PLAN STATUS

        22.1 This Plan is intended to satisfy the  requirements  of a 16b-3 plan
under the Exchange Act.

        22.2 This Plan is  intended  to  qualify as a plan under Rule 701 issued
pursuant to The Securities Act of 1933, as amended.

23.     GOVERNING LAW

        23.1 The  laws of the  State  of  Delaware  shall  govern,  control  and
determine all questions arising with respect to the Plan and the  interpretation
and validity of its respective provisions.

        This Plan is effective as of December 9, 1996.

                                            NU SKIN ASIA PACIFIC, INC.



                                            By:    /s/ Steven J. Lund
                                                   -------------------
                                            Its:   President


ATTEST:


/s/ Keith R. Halls
- -------------------
Its Secretary


                                      -14-




                                March 24, 1998



Securities and Exchange Commission
450 Fifth Street, N.W.
Washington, DC  20549


        Re:    Nu Skin Asia Pacific, Inc. Form S-8 Registration Statement


Dear Ladies and Gentlemen:

        We have  acted as  counsel  to Nu Skin Asia  Pacific,  Inc.,  a Delaware
corporation (the "Company"),  in connection with its proposed  registration of a
total of 3,825,000 shares of the Company's Class A Common Stock, par value $.001
per share,  pursuant to a Registration  Statement on Form S-8, none of which are
issued  and  outstanding  as of the date  hereof,  but which are  issuable  upon
exercise of options and vesting of awards  previously  granted and to be granted
in the future under the Nu Skin Asia  Pacific,  Inc.  Amended and Restated  1996
Stock Incentive Plan.

        We  have  examined  such  corporate  records,   certificates  and  other
documents  as we have  considered  necessary  for the purposes  hereof.  In such
examination, we have assumed the genuineness of all signatures, the authenticity
of all documents  submitted to us as originals,  the  conformity to the original
documents of all documents submitted to us as copies and the authenticity of the
originals of such copies. As to any facts material to our opinion, we have, when
relevant  facts were not  independently  established,  relied upon the aforesaid
records, certificates and documents.

        Based on the  foregoing,  we are of the our opinion that the  securities
being registered will, upon receipt by the Company of consideration therefor and
the issuance of such securities, be duly authorized,  validly issued, fully paid
and nonassessable.

        Our opinion set forth herein is limited in all cases to matters  arising
under the  Delaware  General  Corporation  Law.  We  consent  to the use of this
opinion as an exhibit to the Registration


<PAGE>


Statement and to the reference to our firm under the caption "Legal  Matters" in
the  Prospectus  that is a part of the  Registration  Statement.  In giving such
consent,  we do not thereby  concede  that we are within the category of persons
whose  consent is required  under  Section 7 of the  Securities  Act of 1933, as
amended, or the rules and regulations of the Commission thereunder.


                                      Very truly yours,

                                      /s/ LeBoeuf, Lamb, Greene & MacRae, L.L.P.




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