NU SKIN ASIA PACIFIC INC
10-K/A, 1998-03-19
DRUGS, PROPRIETARIES & DRUGGISTS' SUNDRIES
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                       SECURITIES AND EXCHANGE COMMISSION
                              WASHINGTON, DC 20549

                                -----------------
   

                                   FORM 10-K/A
                                 Amendment No. 1
    
                        FOR ANNUAL AND TRANSITION REPORTS
                     PURSUANT TO SECTIONS 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

(Mark One)
|X| ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT
OF 1934

For the fiscal year ended      December 31, 1997
                         ------------------------------
                                       OR
o TRANSITION  REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES  EXCHANGE
ACT OF 1934 [NO FEE REQUIRED]

For the transition period from ______________ to ______________

                        Commission file number 001-12421


                           Nu Skin Asia Pacific, Inc.
             (Exact Name of Registrant as Specified in Its Charter)

                  Delaware                                  87-0565309
        (State or Other Jurisdiction                     (I.R.S. Employer
      of Incorporation or Organization)                 Identification No.)

      75 West Center Street, Provo, Utah                      84601
   (Address of Principal Executive Offices)                 (Zip Code)

Registrant's telephone number, including area code (801) 345-6100

Securities registered pursuant to Section 12(b) of the Act:


Title of Each Class                    Name of Each Exchange on Which Registered
- -------------------                    -----------------------------------------
Class A Common Stock                   New York Stock Exchange

Securities registered pursuant to Section 12(g) of the Act:


                                (Title of Class)


                                (Title of Class)



<PAGE>
      Indicate by check mark whether the  registrant:  (1) has filed all reports
required to be filed by Section 13 or 15(d) of the  Securities  Exchange  Act of
1934  during  the  preceding  12 months  (or for such  shorter  period  that the
registrant was required to file such reports),  and (2) has been subject to such
filing requirements for the past 90 days.
      Yes  X     No
         -----      -----
      Indicate by check mark if disclosure of delinquent filers pursuant to Item
405 of Regulation S-K is not contained herein, and will not be contained, to the
best of registrant's  knowledge,  in definitive proxy or information  statements
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K. 
   
      As of March 5, 1998, the aggregate market value of the voting stock (Class
A and  Class  B  Common  Stock)  held  by  non-affiliates  of  the  Company  was
$648,973,642.  For purposes of this calculation,  voting stock held by officers,
directors, and corporate affiliates has been excluded.

      As of March 5, 1998,  11,835,737  shares of the  Company's  Class A Common
Stock,  $.001 par value per share,  70,280,759  shares of the Company's  Class B
Common  Stock,  $.001  par  value per  share,  and no  shares  of the  Company's
Preferred Stock, $.001 par value per share, were outstanding.
    
      Portions of the Company's 1997 Annual Report (the "1997 Annual Report") to
security holders to be furnished to the Securities and Exchange  Commission (the
"Commission")  pursuant to Rule 14a-3(b) in connection  with  Registrant's  1998
Annual Meeting of Stockholders scheduled to be held on or about May 5, 1998 (the
"1998 Annual Meeting"),  are attached hereto as Exhibit 13, and are incorporated
herein by  reference  into  Parts II and IV of this  Annual  Report on Form 10-K
(this "Report").

      Portions  of  the  Company's   Definitive   Proxy  Statement  (the  "Proxy
Statement")  to be filed  with the  Commission  pursuant  to  Regulation  14A in
connection  with the 1998 Annual  Meeting are  incorporated  herein by reference
into Part III of this Report.

      Certain Exhibits filed with the Company's  Registration  Statement on Form
S-1 (Registration No. 333-12073),  as amended on Post Effective  Amendment No. 1
to the Company's Registration Statement filed on September 3, 1997 (Registration
No.  333-12073),  and  Company's  Annual  Report on Form 10-K for the year ended
December  31, 1996 are  incorporated  herein by  reference  into Part IV of this
Report.


<PAGE>
                           NU SKIN ASIA PACIFIC, INC.

                          1997 FORM 10-K ANNUAL REPORT

   
                                TABLE OF CONTENTS

                                                                            Page

PART I....................................................................... 1
      ITEM 1.     BUSINESS................................................... 1
      ITEM 2.     PROPERTIES.................................................41
      ITEM 3.     LEGAL PROCEEDINGS..........................................42
      ITEM 4.     SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS........42

PART II......................................................................43
      ITEM 5.     MARKET FOR REGISTRANT'S COMMON EQUITY AND
                  RELATED STOCKHOLDER MATTERS................................43
      ITEM 6.     SELECTED FINANCIAL DATA....................................43
      ITEM 7.     MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
                  CONDITION AND RESULTS OF OPERATIONS........................43
      ITEM 8.     FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA................43
      ITEM 9.     CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON
                  ACCOUNTING  AND FINANCIAL DISCLOSURE.......................43

PART III.....................................................................44
      ITEM 10.    DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT.........44
      ITEM 11.    EXECUTIVE COMPENSATION.....................................46
      ITEM 12.    SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND
                  MANAGEMENT.................................................53
      ITEM 13.    CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS.............56

PART IV......................................................................60
      ITEM 14.    EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS ON
                  FORM 8-K...................................................60
    
<PAGE>

                                     PART I

ITEM 1.   BUSINESS

General
   
      Nu Skin Asia Pacific, Inc. ("Nu Skin Asia Pacific" or the "Company"), is a
network  marketing  company  involved  in the  distribution  and sale of premium
quality,  innovative personal care and nutritional products.  The Company is the
exclusive  distribution  vehicle for Nu Skin International,  Inc. ("NSI") in the
countries of Japan, Taiwan, Hong Kong (including Macau),  South Korea,  Thailand
and  the  Philippines,  where  the  Company  currently  has  operations,  and in
Indonesia,   Malaysia,  the  People's  Republic  of  China  ("PRC"),  Indonesia,
Singapore  and  Vietnam,  where  Nu Skin  operations  have  not  commenced.  The
Company's   products  are  specifically   designed  for  the  network  marketing
distribution  channel.  The Company markets its personal care products under the
trademark "Nu Skin" and its nutritional  products under the trademark  "Interior
Design  Nutritionals"  ("IDN").  The Nu Skin personal care product lines include
facial  care,  body care,  hair care and color  cosmetics,  as well as specialty
products such as sun protection,  oral hygiene and  fragrances.  The IDN product
lines include nutritional supplements, nutritious and healthy snacks, sports and
fitness nutritional products, health solutions and botanical supplements.
    
      The Company was incorporated in Delaware on September 4, 1996. On November
20,  1996,  the  stockholders  (the  "Original  Stockholders")  of Nu Skin Japan
Company,  Limited ("Nu Skin Japan"), Nu Skin Taiwan, Inc. ("Nu Skin Taiwan"), Nu
Skin Hong Kong,  Inc.  ("Nu Skin Hong  Kong"),  Nu Skin  Korea,  Inc.  ("Nu Skin
Korea")  and Nu  Skin  Personal  Care  (Thailand),  Inc.  ("Nu  Skin  Thailand")
(together the "Original Subsidiaries") contributed their shares of capital stock
to the capital of the Company in a transaction (the  "Reorganization ") intended
to qualify  under  Section 351 of the Internal  Revenue Code of 1986, as amended
(the "Code"),  in exchange for shares of the Company's Class B Common Stock, par
value  $.001  per  share  (the  "Class B  Common  Stock").  As a  result  of the
Reorganization,   each  of  the  Original  Subsidiaries  became  a  wholly-owned
subsidiary of the Company.  Unless otherwise noted,  references to "Nu Skin Asia
Pacific"  or the  "Company"  mean Nu Skin  Asia  Pacific,  Inc.,  including  the
Subsidiaries.  The  "Subsidiaries"  means Nu Skin Japan, Nu Skin Taiwan, Nu Skin
Hong Kong, Nu Skin Korea, Nu Skin Thailand,  and Nu Skin Philippines,  Inc. ("Nu
Skin Philippines") collectively.  Until September 30, 1994, the Company's fiscal
year ended on  September  30 of each year.  As of October 1, 1994,  the  Company
changed  its fiscal year end to  December  31 of each year,  beginning  with the
fiscal year ended December 31, 1995.

      In November 1996,  the Company and certain  Original  Stockholders  sold a
total of  10,465,000  shares of the Company's  Class A Common  Stock,  par value
$.001 per share (the "Class A Common Stock" and together with the Class B Common
Stock the "Common Stock"),  in underwritten  public offerings (the "Underwritten
Offerings").  In addition,  in December  1996,  the Company,  NSI and certain of
NSI's  affiliates  offered  to  qualifying  NSI  independent   distributors  and
employees, in non-underwritten offerings (the "Rule 415 Offerings", and together
with the Underwritten Offerings,  the "Offerings") certain options and shares of
Class A Common Stock  pursuant to Rule 415 under the  Securities Act of 1933, as
amended (the "1933 Act").

      NSI,  founded  in 1984 and based in Provo,  Utah,  is  engaged  in selling
personal  care and  nutritional  products  and,  together  with its  affiliates,
comprises one of the largest network  marketing  organizations in the world. NSI
provides a high level of support  services  to the  Company,  including  product
development,  marketing and other managerial support services. Since distributor
agreements  are  entered  into  between  NSI  and   distributors,   all  of  the
distributors  who generate  revenue for the Company are  distributors of NSI who
are licensed to the Company pursuant to agreements between NSI and the Company's
Subsidiaries. On February 27, 1998, the Company entered into a Stock Acquisition
Agreement with the Stockholders of NSI and certain  affiliates of NSI to acquire
all of the  capital  stock of NSI and  certain  affiliates  of NSI.  See "Recent
Developments."

      Nu Skin(R), Interior Design Nutritionals(TM), IDN(R), a logo consisting of
an image of a gold  fountain  with the  words "Nu  Skin"  below  it,  and a logo
consisting of the stylized  letters "IDN" in black and red are trademarks of NSI
which are licensed to the Company.  The  italicized  product  names used in this
Annual  Report  on Form 10-K are  product  names and  also,  in  certain  cases,
trademarks  and are the property of NSI.  All other  tradenames  and  trademarks
appearing  in  this  Annual  Report  on Form  10-K  are the  property  of  their
respective holders.

                                       -1-
<PAGE>

      In this Annual Report on Form 10-K, references to "dollars" and "$" are to
United States dollars,  and the terms "United States" and "U.S." mean the United
States of America, its states, territories, possessions and all areas subject to
its  jurisdiction.  References  to "yen"  and  "(Y)" are to  Japanese  yen,  and
references  to "won" are to South Korean won.  References  to "baht" are to Thai
baht.  References,  if  any,  to the  "NT$"  are to New  Taiwanese  dollars  and
references, if any, to the "HK$" are to Hong Kong dollars.

Note Regarding Forward-Looking Statements

      Certain  statements  made  herein  under  the  captions  "Business-Country
Profiles,"  and "Risk  Factors,"  are  "forward-looking  statements"  within the
meaning of the Private  Securities  Litigation  Reform Act of 1995 (the  "Reform
Act").  In addition,  when used in this Report the words or phrases "will likely
result," "expects,"  "intends," "will continue," "is anticipated,"  "estimates,"
"projects,"   "Management   believes,"   "the  Company   believes"  and  similar
expressions  are intended to identify  "forward-looking  statements"  within the
meaning of the Reform Act.

      Forward-looking  statements include plans and objectives of management for
future operations,  including plans and objectives  relating to the products and
the future  economic  performance of each country in which the Company  operates
and financial results of the Company.  These forward-looking  statements involve
risks and  uncertainties  and are based on certain  assumptions  that may not be
realized. Actual results and outcomes may differ materially from those discussed
or anticipated.  The  forward-looking  statements and associated risks set forth
herein  relate to the:  (i)  proposed  NSI  Acquisition,  (ii)  expansion of the
Company's market share in its current markets; (iii) Company's entrance into new
markets  (iv)  development  of new products  and new product  lines  tailored to
appeal to the particular needs of consumers in specific markets; (v) stimulation
of product  sales by  introducing  new  products;  (vi)  opening of new offices,
walk-in distribution centers and distributor support centers in certain markets;
(vii) promotion of distributor  growth,  retention and leadership  through local
initiatives;  (viii)  upgrading  of the  Company's  technological  resources  to
support  distributors;  (ix)  obtaining  of  regulatory  approvals  for  certain
products,  including  LifePak;  (x) stimulation of product purchases by inactive
distributors  through  direct mail  campaigns;  (xi)  retention of the Company's
earnings for use in the operation and expansion of the Company's business; (xii)
development of brand  awareness and loyalty;  (xiii)  enhancing of the Company's
Global  Compensation  Plan; (xiv) diversifying of the Company's revenue base and
markets,  (xv) seeking of cost reductions from vendors;  and (vxi) establishment
of local manufacturing.
   
      All forward-looking  statements are subject to known and unknown risks and
uncertainties,  including  those  discussed  under the  caption  "Risk  Factors"
herein,  that could cause actual results to differ  materially  from  historical
results and those  presently  anticipated  or projected.  The Company  wishes to
caution  readers  not  to  place  undue  reliance  on any  such  forward-looking
statements,  which speak only as of the date made. The Company wishes to further
advise  readers  that the  important  factors  listed  under the  caption  "Risk
Factors" could affect the Company's  financial  performance  and could cause the
Company's actual results for future periods to differ  materially from any views
or statements  expressed with respect to future periods.  Important  factors and
risks that might  cause such  differences  include,  but are not  limited to (a)
factors related to the Company's reliance upon independent  distributors of NSI,
(b)  fluctuations in foreign  currency values relative to the U.S.  dollar,  (c)
adverse economic and business  conditions in the Company's  markets,  especially
South Korea and Thailand,  (d) the  possibility the proposed NSI Acquisition may
not be consummated,  (e) the potential effects of adverse  publicity,  including
adverse  publicity  regarding the Company and other direct selling  companies in
South Korea and the Company's other markets,  (f) the potential  negative impact
of  distributor  actions,  (g) seasonal and cyclical  trends,  (h) variations in
operating results, (i) government regulation of direct selling activities in the
PRC, Malaysia and other existing and future markets,  (j) government  regulation
of products and marketing, (k) import restrictions, (l) other regulatory issues,
including  regulatory  action against the Company or its  distributors in any of
the  Company's  markets  and  particularly  in South  Korea,  (m) the  Company's
reliance on certain  distributors,  (n) the  potential  divergence  of interests
between  distributors and the Company,  (o) management of the Company's  growth,
(p) the effects on operations of the NSI  distributor  equity  program,  (q) the
introduction  of the Scion product line in the Philippines and Aloe-MX in Japan,
(r) market  acceptance  in South Korea and other  markets of LifePak and LifePak
Trim, the Company's core IDN nutritional supplements,  (s) the acceptance of new
distributor  walk-in  centers in Japan,  Thailand and Taiwan,  (t) acceptance of
modifications to the Company's sales  compensation plan in the Philippines,  (u)
the Company's  ability to  renegotiate or adjust vendor  relationships,  (v) the
Company's  ability  to  establish  local  manufacturing  capability,  (w)  risks
inherent  in  the  importation,   regulation  and  sale  of  personal  care  and
nutritional  products in the Company's  markets,  (x) the  Company's  ability to
successfully  enter new  markets  such as Poland and Brazil  and  introduce  new
products in addition to
    
                                       -2-
<PAGE>

those already  referenced  above, (y) the Company's ability to manage growth and
deal with the possible adverse effect on the Company of the change in the status
of Hong Kong,  (z) the potential  conflicts of interest  between the Company and
NSI,  (aa)  control  of the  Company  by the  Original  Stockholders,  (bb)  the
anti-takeover  effects  of dual  classes  of common  stock,  (cc) the  Company's
reliance on and the concentration of outside  manufacturers,  (dd) the Company's
reliance  on  the  operations  of  and  dividends  and  distributions  from  the
Subsidiaries,  (ee)  taxation and transfer  pricing  issues,  (ff) the potential
increase in distributor compensation expense, (gg) product liability issues, and
(hh) competition in the Company's existing and future markets.

      In light of the  significant  uncertainties  inherent  in  forward-looking
statements,  the  inclusion  of any such  statement  should not be regarded as a
representation  by the Company or any other person that the  objectives or plans
of the Company will be achieved.  The Company disclaims any obligation or intent
to update  any such  factors or  forward-looking  statements  to reflect  future
events or developments. See "Risk Factors."

Recent Developments
   
      On  February  27,  1998,  the  Company  entered  into a Stock  Acquisition
Agreement (the "Acquisition Agreement") with the stockholders of NSI and certain
affiliates of NSI (the "NSI  Stockholders")  to acquire (the "NSI  Acquisition")
all of the capital  stock of NSI and certain  affiliates  of NSI (the  "Acquired
Entities").  The consideration to be paid by the Company to the NSI Stockholders
will consist of shares of Series A Preferred  Stock,  par value $.001 per share,
of the Company (the "Series A Preferred  Stock") in an amount  determined as set
forth below, the assumption of the Acquired  Entities' S Distribution  Notes (as
defined below) payable to the NSI  Stockholders  in the amount of  approximately
$180 million (taking into account the Acquired Entities' S Distribution Notes in
the  amount  of  approximately  $136.2  million  as of  December  31,  1997  and
additional  Acquired  Entities'  S  Distribution  Notes  covering  undistributed
earnings  for the period  commencing  January 1, 1998 and ending on the  closing
date of the NSI  Acquisition)  and,  contingent upon NSI and the Company meeting
certain  earnings  growth  targets,  up to $25 million in cash per year over the
next four years.  In addition,  the Acquisition  Agreement  provides that if the
Acquired Entities' S Distribution Notes for the above-referenced  periods do not
equal or exceed $180 million,  the Company will pay each NSI Stockholder in cash
or in the form of promissory  notes the difference  between (i) $180 million and
(ii) the aggregate  principal  amount of the Acquired  Entities' S  Distribution
Notes multiplied by each NSI Stockholder's  proportional  ownership  interest in
the outstanding  capital stock of NSI. The Acquisition  Agreement  provides that
the  number of shares of Series A  Preferred  Stock to be  delivered  to the NSI
Stockholders  shall be determined by dividing $70 million by the average closing
price of the Class A Common  Stock for the 20  consecutive  trading  days ending
five trading days prior to the closing of the NSI Acquisition.
    
      Collectively,  the NSI  Stockholders and their affiliates own beneficially
all of the outstanding shares of the Class B Common Stock. In addition,  several
of the NSI Stockholders are directors and/or executive officers of the Company.

      Effective as of December 31, 1997, NSI contributed certain assets relating
to the right to  distribute  NSI  products in the United  States to Nu Skin USA,
Inc.  ("Nu Skin  USA"),  a newly  created  corporation  wholly  owned by the NSI
Stockholders,  in exchange  for all of the common  stock of Nu Skin USA.  The Nu
Skin USA common stock was then distributed to the NSI Stockholders. In addition,
effective as of December 31, 1997, NSI and the other Acquired  Entities declared
distributions to their then existing stockholders  (consisting solely of the NSI
Stockholders) that included all of such Acquired Entities' previously earned and
undistributed S corporation  earnings through such date (the "Acquired Entities'
S Corporation  Distribution").  As of December 31, 1997, such Acquired Entities'
aggregate   undistributed  S  corporation  earnings  were  approximately  $136.2
million.  The Acquired  Entities' S Corporation  Distribution was distributed in
the form of promissory notes due December 31, 2004 and bearing interest at 8.0 %
per  annum  (the  "Acquired  Entities'  S  Distribution  Notes").  The  Acquired
Entities'  S  Corporation  Distribution  Notes  are  held  entirely  by the  NSI
Stockholders.  In addition,  the Acquired Entities will declare distributions to
then  existing   stockholders  that  include  all  of  such  Acquired  Entities'
previously earned and  undistributed S corporation  earnings through the date of
closing of the NSI Acquisition.  As discussed above, the obligation to repay the
Acquired  Entities' S Distribution Notes to the NSI Stockholders will be assumed
by the Company in connection with the NSI Acquisition.

      The Acquired  Entities  consist of NSI, Nu Skin  International  Management
Group, Inc., ("NSIMG") and the NSI affiliates operating in Europe, Australia and
New Zealand, including Nu Skin Europe, Inc.; Nu Skin U.K., Ltd.(domesticated

                                       -3-
<PAGE>

in  Delaware  under  the  name Nu  Skin  U.K.,  Inc.);  Nu  Skin  Germany,  GmbH
(domesticated in Delaware under the name Nu Skin Germany, Inc.); Nu Skin France,
SARL  (domesticated  in Delaware under the name Nu Skin France,  Inc.);  Nu Skin
Netherlands,  B.V. (domesticated in Delaware under the name Nu Skin Netherlands,
Inc.);  Nu Skin Italy,  (SRL)  (domesticated  in Delaware under the name Nu Skin
Italy,  Inc.); Nu Skin Spain,  S.L.  (domesticated in Delaware under the name Nu
Skin Spain,  Inc.); Nu Skin Belgium,  N.V.  (domesticated  in Delaware under the
name Nu Skin Belgium, Inc.); Nu Skin Personal Care Australia,  Inc.; Nu Skin New
Zealand, Inc.; Nu Skin Brazil, Ltda. (domesticated in Delaware under the name Nu
Skin Brazil, Inc.); Nu Skin Argentina,  Inc.; Nu Skin Chile, S.A.  (domesticated
in  Delaware  under  the  name  Nu  Skin  Chile,  Inc.);  Nu  Skin  Poland  Spa.
(domesticated  in  Delaware  under  the name Nu Skin  Poland,  Inc.);  and Cedar
Meadows,  L.C. The NSI Stockholders  continue to own as private entities the NSI
affiliates operating in the United States, Canada, Mexico,  Guatemala and Puerto
Rico,  including Nu Skin USA, Inc.; Nu Skin Canada, Inc.; Nu Skin Mexico S.A. de
C.V.  (domesticated  in Delaware under the name Nu Skin Mexico,  Inc.);  Nu Skin
Guatemala,  S.A.  (domesticated  in Delaware  under the name Nu Skin  Guatemala,
Inc.); and Nu Skin Puerto Rico, Inc. (collectively, the "Retained Entities").

      The  following  chart  illustrates  the  organizational  structure  of the
Company and the Retained Entities immediately after the NSI Acquisition.



   
                             [Organizational Chart]
    




                                       -4-
<PAGE>

      Through its  acquisition  of NSI,  the Company will obtain  ownership  and
control  of  the  Nu  Skin  trademarks  and  tradenames,   the  Nu  Skin  Global
Compensation  Plan,  distributor  lists and related  intellectual  property  and
know-how (collectively,  the "Intellectual Property"). The Company, through NSI,
intends to continue to license the  Intellectual  Property and,  through  NSIMG,
intends to  continue to provide  management  support  services  to the  Acquired
Entities  on  substantially   the  same  terms  as  existed  prior  to  the  NSI
Acquisition.  In connection with the NSI Acquisition,  the Company  anticipates,
through NSI and NSIMG,  entering into new agreements  with Nu Skin USA, Inc. and
revised  agreements  with the other  Retained  Entities  on terms  substantially
similar to its agreements with the Acquired Entities, pursuant to which NSI will
continue to license the Intellectual Property and the exclusive right to sell Nu
Skin  personal  care and  nutritional  products  in the United  States,  Canada,
Mexico,  Guatemala  and  Puerto  Rico to the  Retained  Entities  and NSIMG will
continue to provide management support services to the Retained Entities.

      Upon completion of the NSI  Acquisition,  the Company and its subsidiaries
will own and  distribute Nu Skin products in 18 markets  worldwide.  The Company
will also hold the rights to all future Nu Skin markets.

Country Profiles

      The following table sets forth the Company's  revenue and the total number
of active  distributors  for each of the countries in which the Company operated
for the years ended  December  31,  1995,  1996 and 1997.  This table  should be
reviewed  in  connection  with  the  information  presented  under  the  caption
"Management's  Discussion  and  Analysis of Financial  Condition  and Results of
Operations,"  incorporated  herein by  reference  to the  Company's  1997 Annual
Report,  sections of which are filed herewith as Exhibit 13, which discusses the
costs associated with generating the aggregate  revenue  presented.  The Company
did not commence operations in the Philippines until February 1998.

                                                Year Ended December 31,
                                       -----------------------------------------
COUNTRY                                   1995            1996            1997
- --------                               ---------       ---------       ---------
                                                (dollars in thousands)
Revenue:

      Japan....................        $ 231,540       $ 380,044       $ 599,375
      Taiwan...................          105,415         154,564         168,568
      South Korea(1)...........               --              --          74,207
      Thailand(2)..............               --              --          22,834
      Hong Kong................           17,046          17,037          21,267


                                                Year Ended December 31,
                                       -----------------------------------------
                                          1995            1996            1997
                                       ---------       ---------       ---------

Active Distributors(3)(4):
      Japan....................          147,000         215,000         297,000
      Taiwan...................           75,000          91,000          86,000
      South Korea(1)...........               --          57,000          21,000
      Thailand(2)..............               --              --          11,000
      Hong Kong................           14,000          14,000          15,000
                                         -------         -------         -------
            Total..............          236,000         377,000         430,000
                                         -------         -------         -------

- ------------------

(1) The Company commenced operations in South Korea in February 1996.

                                       -5-
<PAGE>

(2) The Company  commenced  operations  in Thailand in March 1997.

(3) The  term  "Active  Distributors"   includes  only  those  distributors  who
    purchased  products from the Company during the three months ended as of the
    date indicated.

(4) Numbers are rounded to the nearest thousand.




                                       -6-
<PAGE>

      The following table sets forth certain estimated  economic and demographic
data in each of the  Company's  markets for the years  presented.  Although  the
Company believes that the following table provides a useful basis for evaluating
the relative size and growth of the economies and  populations  of the countries
in which the  Company  operates,  no  assurance  can be given that  economic  or
population data in a particular country will indicate what the Company's results
of operations will be in that country. In addition,  the following data does not
reflect the economic decline that commenced in certain of the Company's  markets
in 1997.  The listed data was not  available  from the  referenced  source as of
March 5, 1998.


                            1996         1996 GDP      1996 GDP      Real GDP
                         Population    (in billions   per capita      Growth
Country                 (in millions)      of $)        (in $)     1996/1995 (%)
- -------                 -------------  ------------   -----------  -------------
Japan...............        125.5       $4,575.2        $36,456        3.6%
Taiwan..............         21.5          270.5         12,583        5.6
South Korea.........         45.3          497.6         10,984        6.9
Hong Kong...........          6.3          158.7         25,108        4.6
Thailand............         61.8          185.0          2,993        6.7
Philippines.........         72.0           83.2          1,156        5.5
- -----------
Source: World Information Services; Country Data Forecasts, March 1997.

      Japan.  The  Company,  through its  subsidiary  Nu Skin  Japan,  commenced
operations in Japan in April 1993.  According to the World  Federation of Direct
Selling  Associations  ("WFDSA"),  the direct selling channel in Japan generated
sales of approximately  $30 billion of goods and services in 1996,  making Japan
the largest direct selling market in the world. Management believes that as many
as six million people are involved in direct selling businesses in Japan. Direct
selling is  well-understood  in Japan and is  governed  by  detailed  government
regulation.   See  "Risk   Factors--Government   Regulation  of  Direct  Selling
Activities"  and  "--Government  Regulation  of Products and  Marketing;  Import
Restrictions."

   
      A great deal of the Company's  success to date can be directly  attributed
to the growth of its Japanese business in recent years.  Significant revenue was
recognized  from the  outset  of the  Company's  operations  in Japan due to the
immediate  attention given to the market by leading NSI distributors from around
the world. Japan has continued to post strong financial results for the Company,
with revenue  increasing by  approximately  58% in U.S. dollars and 75% in local
currency for 1997 compared to 1996 and by approximately  64% in U.S. dollars and
90% in local  currency for 1996 compared to 1995.  Management  believes that the
increase  from 1996 to 1997 was  primarily the result of the growth in executive
distributors  in Japan  during  this  period and the  increasing  demand for IDN
products, which accounted for 38% of revenue for the period. Furthermore,  given
the size of the direct selling market,  management  believes that there is still
significant opportunity for revenue growth in this market. However, a variety of
factors including, without limitation, economic conditions in Asia generally and
Japan  specifically may hinder revenue growth.  As of December 31, 1997, Nu Skin
Japan  offered 68 of the 90 Nu Skin  personal care products and 15 of the 40 IDN
products,   including  LifePak  and  LifePak  Trim,  the  core  IDN  nutritional
supplements.  Nu Skin Japan also offered 4 popular skin lightening  products,  7
additional face care products, and Aloe-MX, an Aloe vera-based nutritional drink
designed specifically for Japanese consumers.     

      In support of the Company's growth strategy,  Nu Skin Japan intends to (i)
focus on internal country  development by supporting the recently opened Fukuoka
walk-in center and considering  opening offices in additional  Japanese  cities,
thereby  increasing  consumer  awareness and enhancing the Company's image, (ii)
expand  development  capacity to develop  more  products  that are  particularly
suited to the  Japanese  market,  (iii)  continue to expand the current  product
offerings in Japan to include additional Nu Skin personal care and IDN products,
(iv)  enhance  corporate  support  of  distributors  by  upgrading   information
technology   resources,   (v)  expand   warehousing  and  distribution   support
facilities,   and  (vi)  continue  to  build  brand  name  recognition   through
sponsorship from time to time of major events such as the NBA Supergames in 1997
and the Nippon Yacht Squadron in the America's Cup 2000 Regatta.

      Taiwan.  The Company,  through its  subsidiary  Nu Skin Taiwan,  commenced
operations in Taiwan in January 1992. According to the WFDSA, the direct selling
channel in Taiwan generated approximately $1.7 billion in sales of goods and

                                       -7-
<PAGE>

services  in  1996,  of  which  approximately  43%  were  nutritional  products.
Approximately  two million  people  (approximately  10% of the  population)  are
estimated to be involved in direct  selling.  Because a large  percentage of its
population  is  involved in direct  selling  activities,  the Taiwan  government
regulates direct selling activities to a significant  extent.  For example,  the
Taiwan  government  has enacted  tax  legislation  aimed at ensuring  proper tax
payments by distributors  on their  transactions  with end consumers.  See "Risk
Factors--Government  Regulations of Direct Selling Activities" and "--Government
Regulation of Products and Marketing; Import Restrictions."

      Revenue growth in Taiwan has averaged 41% per year since the  commencement
of operations in 1992. The Company  believes that the 1997 increase in sales was
primarily due to (i) the opening of walk-in centers in various Taiwanese cities,
(ii) increased distributor training and recognition, and (iii) increased product
offerings.  The Company  believes  that Nu Skin  Taiwan was the  largest  direct
selling  company in Taiwan in 1997.  As of  December  31,  1997,  Nu Skin Taiwan
offered  72 of  the  90 Nu  Skin  personal  care  products  and 11 of the 40 IDN
products.

      In support of the Company's growth strategy, Nu Skin Taiwan intends to (i)
capitalize on the size of the nutritional supplements market by locally sourcing
LifePak to more  competitively  price this core IDN  product and  expanding  the
current product offerings in Taiwan to include  additional Nu Skin personal care
and IDN products, (ii) focus more resources on product development  specifically
for the Taiwan market,  and (iii) enhance  corporate  support of distributors by
upgrading information technology resources.

      Hong  Kong.  The  Company,  through  its  subsidiary  Nu Skin  Hong  Kong,
commenced operations in Hong Kong in September 1991. According to the WFDSA, the
direct selling channel in Hong King generated approximately $78 million in sales
of goods and services in 1995. Hong Kong  represents an important  market in the
structure of the Asian region because it serves as the location of the Company's
regional office and is an important base of operations for many of the Company's
most successful  distributors,  whose downline  distributor networks extend into
other Asian  markets.  As of December 31, 1997,  Nu Skin Hong Kong offered 86 of
the 90 Nu Skin personal care products and 18 of the 40 IDN products.

      Hong  Kong  became  a  Special  Administrative  Region  (SAR)  of the  PRC
effective  July 1, 1997.  Although  the Company has not  perceived  any material
impact  resulting  from the  integration,  further  integration of the Hong Kong
economy and political  system with the economy and  political  system of the PRC
could  have an  impact  on the  Company's  business  in  Hong  Kong.  See  "Risk
Factors--Possible  Adverse  Effect on the Company of the Change in the Status of
Hong Kong."

      In February 1995, Macau, a Portuguese colony scheduled to become an SAR of
the PRC in 1999,  was  opened as a new  market.  Revenue  figures  for Macau are
combined with those of Hong Kong. Macau represents the smallest of the Company's
markets in population  with just under 500,000  residents.  The Company's  Macau
office operates under the direction of Nu Skin Hong Kong.

      In support of the Company's growth strategy,  Nu Skin Hong Kong intends to
(i) promote  distributor  growth,  retention and leadership  development through
local  initiatives,  (ii) capitalize on the size of the nutritional  supplements
market by promoting the premium LifePak nutritional supplement,  (iii) expanding
the  current  product  offerings  in Hong  Kong to  include  additional  Nu Skin
personal  care and IDN  products,  and (iv)  stimulate  purchases  from inactive
distributors through direct mail campaigns.

      South Korea. The Company,  through its subsidiary Nu Skin Korea, commenced
operations in South Korea in February 1996.  According to the WFDSA,  the direct
selling channel in South Korea generated  approximately $1.8 billion in sales of
goods and services in 1996. South Korea's direct sales  legislation,  which went
into effect in July 1995, requires companies to comply with numerous provisions,
such  as  local  registration,   reporting  of  certain  operating  results  and
dissemination to distributors of certain information regarding the laws. Nu Skin
Korea was among the first  foreign-owned  firms to register and begin operations
under  the  new  direct  selling  legislation.   See  "Risk  Factors--Government
Regulations  of Direct  Selling  Activities"  and  "--Government  Regulation  of
Products and Marketing; Import Restrictions."

      Management  believes  that Nu Skin  Korea  was one of the  largest  direct
sellers in the country during this time period. As of December 31, 1997, Nu Skin
Korea offered 52 of the 90 Nu Skin personal care products and 1 of the 40 IDN

                                       -8-
<PAGE>

products.  Additionally,  Nu Skin  Korea  offered  various  shades  of Nu Colour
MoistureShade Liquid Finish designed specifically for Korean consumers.

      The Company had sales in South Korea of approximately $122 million and $74
million for 1996 and 1997,  respectively.  The Company believes that the revenue
decline  in South  Korea  during  the second  half of 1997,  although  partially
reflective  of the  business  cycle  experienced  by the  Company  in other  new
markets,  was  primarily  the result of other  factors  specific to South Korea.
These other  factors  include a general  collapse of the South  Korean  economy,
volatility in the South Korean won and activities by the South Korean government
and  campaigns by a coalition  of consumer  protection  and trade  organizations
against  producers of luxury and foreign goods, in general,  and certain network
marketing companies,  in particular,  that resulted in negative media attention.
Management  believes  that the  media  attention  has  negatively  impacted  the
business environment generally.  See "--Potential Effects of Adverse Publicity."
Additionally, the recent economic decline in South Korea has resulted in reduced
consumer spending on foreign goods.  Further,  the devaluation of the Korean won
has suppressed reported U.S. dollar revenues.

      In support of the Company's growth strategy,  Nu Skin Korea intends to (i)
engage in the local  manufacturing  of certain  products to  alleviate  concerns
about the high level of goods being  imported  into South Korea by the  Company,
(ii) engage in targeted  promotional and public relations activities designed to
address concerns  regarding the current business  environment for direct selling
companies,  (iii)  promote  the  development  of local  distributor  leadership,
including  focused training  efforts,  compensation  plan  modifications and the
introduction  of  distributor  productivity  programs,  and (iv) build the local
distributor support infrastructure.

      Thailand. The Company, through its subsidiary, Nu Skin Thailand, commenced
operations in Thailand on March 13, 1997.  According to the WFDSA,  direct sales
in 1996  totaled  $800 million in  Thailand,  making it the  fourteenth  largest
direct selling market worldwide. The Company's opening in Thailand was supported
by more than 200 of NSI's highest  ranking  distributors,  many of whom are from
Taiwan and other  Asian  markets.  As of December  31,  1997,  Nu Skin  Thailand
offered  31 of the 90 Nu  Skin  personal  care  products  and  none  of the  IDN
products.  Initial revenue growth in the first half of 1997 slowed  dramatically
in the second half of 1997 due primarily to economic  turmoil in Thailand  which
led to a  significant  devaluation  of the Thai baht and a general  slowdown  in
consumer spending for foreign goods.

      In  Thailand,   the  Company  intends  to  (i)  systematically   introduce
additional Nu Skin personal care products  including locally sourced products at
a value price,  (ii) promote the Company's brand image through public  relations
efforts,  including  the  endorsement  of Nu Skin  personal care products by the
1995-1996 Miss Thailand,  and (iii) train new distributors in the most effective
methods of marketing the Company's  products and in becoming  effective  leaders
within  NSI's global  distributor  compensation  plan (the "Global  Compensation
Plan") framework.

      Philippines.  The Company,  through its  subsidiary  Nu Skin  Philippines,
commenced  operations in the  Philippines  on February 4, 1998.  The opening was
supported by over 150 of NSI's highest ranking distributors. Nu Skin Philippines
currently  offers 26 of the 90 personal care products,  none of the IDN products
and 11 personal care products that are manufactured in the Philippines under the
brand name Scion.  The locally  produced  Scion  personal  care  product line is
priced to appeal to a broader demographic segment of the population than Nu Skin
premium  products.  The  Company  intends  to  focus  on  establishing  a stable
distributor base prior to implementing  product line enhancements.  In addition,
the Company also has implemented an enhancement to the Global  Compensation Plan
to provide greater  incentives for  distributors at low executive levels in this
country with relatively low per capita income.

New Market Opportunities

      The Company has developed a low cost,  disciplined approach to opening new
markets.  Each market opening is preceded by a thorough analysis of economic and
political  conditions,  regulatory  standards and other business,  tax and legal
issues. Prior to a market opening, the Company's management team, in conjunction
with NSI support  personnel,  local legal  counsel  and tax  advisors,  works to
obtain all necessary  regulatory  approvals and establish  facilities capable of
meeting distributor needs. This approach,  combined with the Global Compensation
Plan which  motivates  distributors  to sponsor and train other  distributors to
sell  products  in  new  markets,   has  enabled  the  Company  to  quickly  and
successfully open new markets.

                                       -9-
<PAGE>

      The Company has the right to be the exclusive  distributor of NSI products
in Indonesia,  Malaysia,  the PRC,  Singapore and Vietnam.  The Company believes
that these  countries  collectively  represent  significant  markets  for future
expansion;  however, no assurance can be given that Nu Skin operations will ever
be commenced in these counties.  Generally,  the Company, as a matter of policy,
does not announce the timing of its opening of new markets.

      There are, however,  significant  risks and uncertainties  associated with
the Company's  expansion  into these  countries.  The  regulatory  and political
climate in these  potential  markets is such that a replication of the Company's
current  operating  structure  cannot be guaranteed.  For example,  Malaysia has
governmental  guidelines that have the effect of limiting  foreign  ownership of
direct selling companies operating in Malaysia to no more than 30%. In addition,
because the Company's personal care and nutritional  product lines are generally
positioned  as premium  product  lines,  the market  potential for the Company's
product  lines  in  relatively  less  developed  countries,  such as the PRC and
Vietnam,  remains to be  determined.  Modifications  to each product line may be
needed to accommodate the market  conditions in each country,  while maintaining
the  integrity of the  Company's  products.  No assurance  can be given that the
Company  will be able to  obtain  necessary  regulatory  approvals  to  commence
operations in these new markets, or that, once such approvals are obtained,  the
Company  and NSI,  upon  which the  Company  is largely  dependent  for  product
development  assistance,  will  be  able  to  successfully  reformulate  Nu Skin
personal  care and IDN  product  lines in any of the  Company's  new  markets to
attract local  consumers.  Given existing  regulatory  environments and economic
conditions, the Company's entrance into Singapore and Vietnam is not anticipated
in  the  short  to  mid-term.  See  "Risk  Factors--Entering  New  Markets"  and
"--Government Regulation of Products and Marketing; Import Restrictions."

      The following table sets forth certain estimated  economic and demographic
data in each of the countries for which the Company has an exclusive license but
in which the Company has not commenced Nu Skin operations.  Although the Company
believes that the following  table  provides a useful basis for  evaluating  the
relative size and growth of the economies  and  populations  of the countries in
which the Company intends to operate, no assurance can be given that economic or
population data in a particular country will indicate what the Company's results
of operations, if any, will be in that country.


                             1996        1996 GDP      1996 GDP      Real GDP
                         Population    (in billions   per capita      Growth
Country                 (in millions)      of $)        (in $)     1996/1995 (%)
- -------                 -------------  ------------   -----------  -------------
Indonesia..............     197.4         $224.5         $1,137         7.8%
Malaysia...............      20.5           97.2          4,751         8.2
PRC....................   1,236.0          808.2            654         9.7
Singapore..............       3.0           93.2         30,771         7.0
Vietnam................      76.3           26.1            342         9.3
- -------------------
Source:  World Information Services; Country Data Forecasts, March 1997.

      Indonesia.   Although   historically   not  open  to  foreign   investment
opportunities,   in  the  mid  1990's,  Indonesia  experienced  an  emphasis  on
deregulation  and private  enterprise  and an average annual growth in GDP of 6%
from 1985 to 1994. The Indonesian Direct Selling  Association reports that there
are 750,000  participants  in direct  selling in the country.  During the latter
part of 1997,  Indonesia  experienced  a  significant  devaluation  in its local
currency  and  significant  economic  turmoil.  Due  to  these  recent  factors,
management  believes  that  immediate  expansion  into this market is not in the
Company's best interest.

      Malaysia.  According  to the  WFDSA,  more than $760  million in goods and
services were sold through the direct selling channel in Malaysia in 1996. There
are  currently  numerous  direct  selling  companies  operating in Malaysia.  In
October 1995,  the Company's  business  permit  applications  were denied by the
Malaysian  government as the result of  activities  by certain NSI  distributors
before   required   government   approvals   could   be   secured.   See   "Risk
Factors--Potential  Negative  Impact of  Distributor  Actions" and  "--Potential
Effects of Adverse  Publicity."  Management  is  continuing to evaluate the time
frame in which it will reapproach the Malaysian market.


                                      -10-
<PAGE>

   
      PRC.  With the PRC's large  population  and the  Company's  success in the
neighboring and Chinese-speaking  countries of Hong Kong and Taiwan,  management
believes that the PRC may be an attractive market for the Company.  However, the
PRC has proven to be a particularly  difficult  market for foreign  corporations
due to its extensive government  regulation and historical political tenets, and
no  assurance  can be given that the Company  will be able to  establish Nu Skin
operations  in the PRC using the  Company's  business  model or  otherwise.  The
Company believes that entering the PRC may require the successful  establishment
of a joint venture  enterprise with a Chinese partner and the establishment of a
local  manufacturing   presence.   These  initiatives  would  likely  require  a
significant  investment over time by the Company.  The Company believes that the
PRC national  regulatory  agency  responsible  for direct  selling  periodically
reviews the regulation of multi-level  marketing.  Management is aware of recent
media and other reports in the PRC reporting an increasing desire on the part of
senior  government  officers  to  curtail or even  abolish  direct  selling  and
multi-level marketing activities.  These views may lead to changes in applicable
regulations.  The Company believes that PRC regulators are currently not issuing
direct selling or multi-level marketing licenses and may take action restricting
or rescinding  currently  licensed  direct  selling  businesses.  The Company is
actively  working  on these  and  other  issues  including  joint  ventures  and
potential marketing  alternatives  related to possible Nu Skin operations in the
PRC. It is not known when or whether the Company  will be able to  implement  in
the PRC  business  models  consistent  with those  used by the  Company in other
markets.  The Company  will  likely have to apply for  licenses on a province by
province basis, and the repatriation of the Company's profits will be subject to
restrictions  on currency  conversion  and the  fluctuations  of the  government
controlled exchange rate. In addition,  because  distribution systems in the PRC
are  greatly  fragmented,  the  Company  may be  forced to use  business  models
significantly  different  from  those  used by the  Company  in  more  developed
countries.  The lack of a  comprehensive  legal  system,  the  uncertainties  of
enforcement  of  existing  legislation  and laws,  and  potential  revisions  of
existing laws could have an adverse effect on the Company's proposed business in
the PRC. See "Risk Factors--Entering New Markets."     

      Singapore. In Singapore, relatively high levels of GDP per capita indicate
that the  country  enjoys  strong  consumer  buying  power and a dynamic  market
structure  similar to, yet smaller  than,  Hong Kong.  Although  direct  selling
activities  are  permitted,  currently  network  marketing  is  not  allowed  in
Singapore. Accordingly, the Company's entrance into Singapore is not anticipated
in the short to mid-term. See "--Government  Regulation--Regulation  of Products
and Marketing; Import Restrictions."

      Vietnam.  The Company  believes that there is little or no direct  selling
activity  in Vietnam.  However,  the  country is moving  towards a  market-based
economy and has  recently  adopted a freely  convertible  currency.  The Company
anticipates that the increase in free enterprise will help to develop the direct
selling channel. However, given existing regulatory,  environmental and economic
conditions,  the Company's entrance into Vietnam is not anticipated in the short
to mid-term.

Southeast Asian and South Korean Economic Crisis

      During 1997, economic and in some cases political  conditions in Southeast
Asia and South Korea  continued to decline.  The region  currently  labors under
declining  stock and  currency  markets,  mounting  bad bank debt,  bankruptcies
involving some of its largest business enterprises,  excess capacity, decreasing
demand  for  foreign  goods and  political  unrest.  These  conditions  are most
significantly  reflected in the Company's  operating  results in South Korea and
Thailand.  The Company has announced initiatives in each of its existing markets
to promote and sustain growth.  These initiatives  include  increasing the local
production of products,  supplementary  product  offerings with more  moderately
priced goods, and enhancing the sales  compensation  plan to provide for greater
commission  payouts at lower qualifying  levels. No assurances can be given that
these  initiatives  will be  successful.  See " --Country  Profiles"  herein and
"Management's  Discussion  and  Analysis of Financial  Condition  and Results of
Operations--  Outlook"  incorporated  herein by reference to the Company's  1997
Annual Report, sections of which are filed herewith as Exhibit 13.

Distribution System

      Overview of  Distribution  System.  The foundation of the Company's  sales
philosophy  and  distribution  system is network  marketing.  Under most network
marketing systems,  distributors  purchase products for retail sale and personal
consumption.  Pursuant  to the  Global  Compensation  Plan,  products  are  sold
exclusively to or through independent distributors

                                      -11-
<PAGE>

who are not employees of the Company or NSI. Distributors contract directly with
NSI, and NSI makes such distributors  available to the Company through Licensing
and Sales Agreements. See "--Relationship with NSI."

      Network  marketing is an effective  vehicle to  distribute  the  Company's
products  because (i) a consumer can be educated  about a product in person by a
distributor,  which  is  more  direct  than  the  use of  television  and  print
advertisements;  (ii)  direct  sales  allow  for  actual  product  testing  by a
potential consumer; (iii) the impact of distributor and consumer testimonials is
enhanced;  and (iv) as compared to other distribution methods,  distributors can
give customers  higher levels of service and attention,  by, among other things,
delivering  products  directly to a consumer and following up on sales to ensure
proper  product  usage  and  customer  satisfaction,  and  to  encourage  repeat
purchases.  Under  most  network  marketing  systems,  independent  distributors
purchase products for resale and for personal consumption.

      Direct  selling as a  distribution  channel has been  enhanced in the past
decade due to advancements in communications, including telecommunications,  and
the  proliferation  of the  use of  videos  and  fax  machines.  Direct  selling
companies  can now produce  high  quality  videos for use in product  education,
demonstrations  and  sponsoring  sessions  that project a desired  image for the
Company and the product line.  Management  believes that high quality sales aids
play an important role in the success of distributor  efforts.  For this reason,
NSI  maintains an in-house  staff of video  production  personnel  and video and
audio cassette duplication equipment for timely and cost-effective production of
sales materials.  These facilities and expertise are available for the Company's
use. Management is committed to fully utilizing current and future technological
advances to continue enhancing the effectiveness of direct selling.

      NSI's network  marketing program differs from many other network marketing
programs in several  respects.  First, the Global  Compensation  Plan allows NSI
distributors  to develop a seamless  global  network of  downline  distributors.
Second,  NSI's order and fulfillment systems eliminate the need for distributors
to carry significant levels of inventory. Third, the Global Compensation Plan is
among the most  financially  rewarding  plans offered to distributors by network
marketing companies,  and can result in commissions to distributors  aggregating
up to 58% of a product's  wholesale  price. On a global basis,  commissions have
averaged  approximately 42% of revenue from  commissionable  sales over the last
eight  years.  Because  the  Company  licenses  the  right  to  use  the  Global
Compensation  Plan from NSI,  the  structure of the plan,  including  commission
rates,  is largely  under the  control of NSI.  See "Risk  Factors--Increase  in
Distributor Compensation Expense."

      The  Company's   revenue  is  directly   dependent  upon  the  efforts  of
distributors. Growth in sales volume requires an increase in the productivity of
distributors  and/or  growth in the total  number of  distributors.  Because the
distributors have contracted  directly with NSI, the Company primarily relies on
NSI to enforce  distributor  policies and procedures.  There can be no assurance
that the  productivity  or number of  distributors  will be sustained at current
levels or increased in the future. See "Risk  Factors--Reliance Upon Independent
Distributors of NSI."  Furthermore,  the Company  estimates that, as of December
31, 1997, approximately 300 distributorships  worldwide comprised NSI's Hawaiian
Blue Diamond and Blue Diamond executive  distributor levels, which are NSI's two
highest executive distributor levels and, together with their extensive downline
networks, account for substantially all of the Company's revenue.  Consequently,
the loss of such a high-level  distributor or another key distributor,  together
with a group of leading distributors in such distributor's  downline network, or
the loss of a significant number of distributors for any reason, could adversely
affect the  Company's  results of  operations.  See "Risk  Factors--Reliance  on
Certain Distributors; Potential Divergence of Interests between Distributors and
the Company."

      Sponsoring.  The Company relies solely on NSI  distributors to sponsor new
distributors.  While the Company provides, at cost, product samples,  brochures,
magazines and other sales materials,  distributors are primarily responsible for
educating new  distributors  with respect to products,  the Global  Compensation
Plan, and how to build a successful distributorship.

      The sponsoring of new distributors  creates multiple levels in the network
marketing  structure.  Persons  whom a  distributor  sponsors are referred to as
"downline" or "sponsored"  distributors.  If downline distributors also sponsor,
they create additional levels in the structure,  but their downline distributors
remain part of the same downline network

                                      -12-
<PAGE>

as their original sponsoring distributor. See "Risk Factors--Reliance on Certain
Distributors;  Potential  Divergence of Interests  between  Distributors and the
Company."

      Sponsoring activities are not required of distributors.  However,  because
of the  financial  incentives  provided  to those  who  succeed  in  building  a
distributor  network that consumes and resells  products,  the Company  believes
that most of its  distributors  attempt,  with  varying  degrees  of effort  and
success,  to sponsor additional  distributors.  Generally,  distributors  invite
friends,  family  members and  acquaintances  to sales  meetings  where  Company
products are  presented  and where the Global  Compensation  Plan is  explained.
People are often attracted to become  distributors  after using Company products
and becoming regular retail customers.  Once a person becomes a distributor,  he
or she is able to  purchase  products  directly  from the  Company at  wholesale
prices for resale to consumers or for personal  consumption.  The distributor is
also  entitled  to  sponsor  other  distributors  in order to build a network of
distributors and product users.

      A potential  distributor must enter into a standard distributor  agreement
with NSI  which  obligates  the  distributor  to abide  by  NSI's  policies  and
procedures.  Additionally,  in all countries  except Japan, a new distributor is
required to enter into a product  purchase  agreement  with the Company's  local
subsidiary, which governs product purchases. In Japan, Taiwan, Hong Kong and the
Philippines,  distributors  are also  required to purchase a starter kit,  which
includes  NSI's  policies  and  procedures,  for  between  $55  and  $85,  which
essentially represents the cost of producing the starter kit. In South Korea and
Thailand, distributors are not required to purchase a starter kit.

      Global  Compensation Plan.  Management  believes that one of the Company's
key competitive  advantages is the Global  Compensation  Plan, which it licenses
from NSI.  Distributors  receive  higher levels of  commissions  as they advance
under the Global  Compensation Plan. The Global  Compensation Plan is seamlessly
integrated  across all markets in which Nu Skin  personal  care and IDN products
are sold,  which allows  distributors to receive  commissions for global product
sales,  rather than merely local product sales. This seamless  integration means
that the Company's  distributor base has global reach and that the knowledge and
experience  resident in current  distributors  can be used to build  distributor
leadership in new markets.  Outside of the Company's markets,  NSI currently has
affiliated  operations in the U.S.,  the United  Kingdom,  Puerto Rico,  Canada,
Australia,  New Zealand,  Ireland,  Germany,  France, the Netherlands,  Belgium,
Italy, Spain, Austria, Portugal, Mexico and Guatemala.  Allowing distributors to
receive commissions at the same rate for sales in foreign countries as for sales
in their home country is a significant benefit to distributors  because they are
not required to establish new distributorships or requalify for higher levels of
commissions  within each new  country in which they begin to  operate,  which is
frequently  the  case  under  the  compensation  plans  of the  Company's  major
competitors.   Under  the  Global  Compensation  Plan,  a  distributor  is  paid
consolidated  monthly  commissions in the distributor's  home country,  in local
currency,  for product sales in that distributor's  global downline  distributor
network.  Current and future  distributor lists have been licensed by NSI to the
Company pursuant to Licensing and Sales  Agreements.  See  "--Relationship  with
NSI."

      The Global  Compensation  Plan allows an  individual  the  opportunity  to
develop a business,  the success of which is based upon that individual's  level
of commitment, time, enthusiasm,  personal skills, contacts, and motivation. For
many,  a  distributorship  is a very small  business,  in which  products may be
purchased  primarily for personal  consumption  and for resale to relatively few
customers. For others, a distributorship becomes a full-time occupation.

      High Level of Distributor Incentives.  Based upon its knowledge of network
marketing  distributor  compensation plans, the Company believes that the Global
Compensation  Plan is among the most  financially  rewarding  plans  offered  to
distributors by network marketing  companies.  There are two fundamental ways in
which  distributors  can earn money:  (i) through retail markups,  for which the
Company  recommends  a range  from 43% to 60%;  and  (ii)  through  a series  of
commissions  on product sales,  which can result in commissions to  distributors
aggregating  up to 58% of such  product's  wholesale  price.  On a global basis,
however,   commissions   have  averaged   approximately   42%  of  revenue  from
commissionable  sales over the last eight years. See "Risk  Factors--Increase in
Distributor Compensation Expense."

      Each  product   carries  a  specified   number  of  sales  volume  points.
Commissions are based on total personal and group sales volume points per month.
Sales volume points are essentially  based upon a product's  wholesale cost, net
of any point of sale taxes. As a distributor's retail business expands and as he
or she successfully  sponsors other  distributors  into the business who in turn
expand  their  own  businesses,  he or  she  receives  a  higher  percentage  of
commissions.

                                      -13-
<PAGE>

      Once a distributor becomes an executive, the distributor can begin to take
full  advantage  of the  benefits of  commission  payments on personal and group
sales  volume.  To  achieve  executive  status,  a  distributor  must  submit  a
qualifying  letter of intent and  achieve  specified  personal  and group  sales
volumes  for a  four-month  period of time.  To  maintain  executive  status,  a
distributor  must  generally  also maintain  specified  personal and group sales
volumes  each  month.  An  executive's  commissions  increase  substantially  as
multiple  downline   distributors   achieve  executive  status.  In  determining
commissions,  the number of levels of downline distributors that can be included
in an  executive's  group  increases as the number of executive  distributorship
directly below the executive increases.

      As of the dates indicated  below,  the Company had the following number of
executive distributors.

                      Total Number of Executive Distributors


                                               As of December 31,
                                  ----------------------------------------------
Executive Distributors             1993      1994      1995      1996      1997
                                  ------    ------    ------    ------    ------
Japan............................  2,459     3,613     4,017    10,169    15,756
Taiwan...........................  1,170     2,093     3,014     5,098     4,342
South Korea......................     --        --        --     4,675       898
Thailand.........................     --        --        --        --       308
Hong Kong........................    275       377       519       541       641
      Total......................  3,907     6,083     7,550    20,483    21,945


      On a monthly basis,  the Company and NSI evaluate  requests for exceptions
to the Global  Compensation  Plan.  While the  general  policy is to  discourage
exceptions, management believes that the flexibility to grant such exceptions is
critical in  retaining  distributor  loyalty  and  dedication.  In each  market,
distributor  services personnel evaluate each such instance and make appropriate
recommendations to NSI.

      Distributor  Support.  The Company is committed  to  providing  high level
support services  tailored to the needs of its distributors in each market.  The
Company  meets  the  needs and  builds  the  loyalty  of its  distributors  with
personalized  distributor  service, a support staff that assists distributors as
they build  networks  of downline  distributors,  and a liberal  product  return
policy.  Because many distributors have only a limited number of hours each week
to concentrate on their Nu Skin business,  management believes that maximizing a
distributor's efforts through effective support of each distributor has been and
will continue to be important to the success of the Company.

      Through training meetings,  annual conventions,  distributor focus groups,
regular telephone conference calls and personal contacts with distributors,  the
Company  seeks to  understand  and  satisfy the needs of each  distributor.  The
Company provides walk-in,  telephonic and computerized  product  fulfillment and
tracking services that result in user-friendly,  timely product distribution. In
addition,  the Company is committed to evaluating  new ideas in  technology  and
services, such as automatic product reordering,  that the Company can provide to
distributors. The Company currently utilizes voicemail, teleconferencing and fax
services.  Global Internet access  (including  Company and product  information,
ordering abilities and group and personal sales volume inquiries) is anticipated
to be provided to  distributors  in the future.  Each walk-in  center  maintains
meeting  rooms  which  distributors  may  utilize  in  training  and  sponsoring
activities.

      Rules  Affecting  Distributors.   NSI's  standard  distributor  agreement,
policies and procedures, and compensation plan contained in every starter and/or
introductory  kit  outline  the  scope  of  permissible   distributor  marketing
activities.  The  Company's  distributor  rules and  guidelines  are designed to
provide  distributors with maximum flexibility and opportunity within the bounds
of  governmental  regulations  regarding  network  marketing.  Distributors  are
independent  contractors and are thus prohibited from representing themselves as
agents or employees of NSI or the Company. Distributors are obligated to present
the Company's products and business  opportunity  ethically and  professionally.
Distributors agree that the presentation of the Company's  business  opportunity
must be consistent with, and limited to, the product claims

                                      -14-
<PAGE>

and  representations  made in literature  distributed by the Company. No medical
claims may be made regarding the products,  nor may  distributors  prescribe any
particular product as suitable for any specific ailment.  Even though sponsoring
activities can be conducted in many countries,  distributors are prohibited from
conducting  marketing  activities  outside  of  countries  in which  NSI and the
Company conduct business and are not allowed to export products from one country
to  another.  See  "Risk  Factors--Potential   Negative  Impact  of  Distributor
Actions."

      Distributors  must  represent  that the receipt of commissions is based on
substantial efforts.  Exhibiting  commission statements or checks is prohibited.
Sales aids such as videotapes,  promotional clothing, pens, stationary and other
miscellaneous items must be produced or pre-approved by the Company or NSI.

      Distributors  may  not  use  any  form of  media  advertising  to  promote
products.  Products may be promoted  only by personal  contact or by  literature
produced or approved by the Company. Generic business opportunity advertisements
(without  using either the Company or the NSI names) may be placed in accordance
with  certain  guidelines  in some  countries.  NSI  logos  and names may not be
permanently  displayed  on  physical  premises.  Distributors  may  not  use NSI
trademarks or other intellectual property of NSI without NSI's consent.

      Products  may  not be  sold,  and  the  business  opportunity  may  not be
promoted,  in traditional retail  environments such as food markets,  pharmacies
and drugstores. Nor may business be conducted at conventions,  trade shows, flea
markets, swap meets, and similar events. Distributors who own or are employed by
a  service-related  business such as a doctor's  office,  hair salon,  or health
club, may make products  available to regular  customers as long as products are
not  displayed  visibly to the  general  public in such a way as to attract  the
general public into the establishment to purchase products.

      Generally,  distributors  can  receive  commission  bonuses  only if, on a
monthly basis (i) the  distributor  achieves at least 100 points  (approximately
U.S. $100) in personal sales volume, (ii) the distributor documents retail sales
to at least five retail  customers,  (iii) the distributor sells and/or consumes
at least  80% of  personal  sales  volume,  and (iv) the  distributor  is not in
default of any material policies or procedures.

      NSI systematically reviews alleged reports of distributor misbehavior.  If
NSI determines that a distributor  has violated any of the distributor  policies
or procedures,  it may either terminate the  distributor's  rights completely or
impose sanctions such as warnings, probation,  withdrawal or denial of an award,
suspension of privileges of a distributorship,  fines or penalties,  withholding
commissions  until  specified  conditions  are satisfied,  or other  appropriate
injunctive  relief.  Distributor  terminations  based  on  violations  of  NSI's
policies  and  procedures   have  aggregated  less  than  1%  of  the  Company's
distributor force since inception.  Distributors may voluntarily terminate their
distributorship at any time.

      Payment.  Distributors  generally  pay for  products  prior  to  shipment.
Accordingly,  the Company  carries no  accounts  receivable  from  distributors.
Distributors typically pay for products in cash, by wire transfer, and by credit
cards.  Cash, which  represents a large portion of all payments,  is received by
order takers in the distribution  center when orders are personally picked up by
a distributor.

Product Summary

      The Company  offers  products in two distinct  categories:  personal  care
products,  marketed  under the  trademark "Nu Skin," and  nutritional  products,
marketed under the trademark "Interior Design  Nutritionals"  (IDN). The Company
is entitled to distribute NSI products in specified Asian countries  pursuant to
a  Regional  Distribution  Agreement.  See  "--Relationship  with NSI" and "Risk
Factors--Relationship   with  and  Reliance  on  NSI;  Potential   Conflicts  of
Interest." NSI markets 90 different  personal care and 40 different  nutritional
products,  of which 85 and 24,  respectively,  were available in at least one of
the Company's  current markets as of December 31, 1997. Nearly all products sold
by the  Company  are  purchased  from NSI,  with the  exception  of a line of 11
personal care products which are produced  locally in Japan as well as a line of
11 personal  care products  which are produced  locally in the  Philippines.  In
addition to products, the Company

                                      -15-
<PAGE>

offers  a  variety  of  sales  aids,  including  items  such  as  starter  kits,
introductory  kits,  brochures,  product  catalogs,  videotape and personal care
accessories. See "Risk Factors--Product Liability."

      The  following  chart  indicates how many of the Nu Skin personal care and
IDN products  were  available as of December 31, 1997,  in each of the Company's
current markets.
<TABLE>
<CAPTION>
                 Nu Skin Personal Care and IDN Product Offerings

                                               Total                 Products Offered
                                              Products  ---------------------------------------------
                                             Offered by                     Hong    South
Product Categories/Product Lines                NSI     Japan    Taiwan     Kong    Korea    Thailand
                                             --------------------------------------------------------
<S>                                              <C>      <C>      <C>       <C>      <C>       <C>
Nu Skin Personal Care:
      Facial Care..............................  20       14(1)    13        18       13        10
      Body Care................................  12       10        9        12        9         9
      Hair Care................................  14       13       13        14       12        10
      Color Cosmetics..........................  13       13       13        13        8(2)      -
      Specialty................................  31       18       24        29       10         2
                                                 --       --       --        --       --        --
          Total................................  90       68       72        86       52        31
                                                 ==       ==       ==        ==       ==        ==

      Nutritional Supplements..................  17        7        4         4        1         -
      Nutritious and Healthy Snacks............   7        3        4         6        -         -
      Sports and Fitness Nutritional Products..   1        -        -         -        -         -
      Health Solutions.........................   3        -        -         -        -         -
      Botanical Supplements....................   8        4        3         8        -         -
                                                 --       --       --        --       --        --
          Total................................  40       15       11        18        1         -
                                                 ==       ==       ==        ==       ==        ==
- ------------------
<FN>
(1) In Japan,  the Company also sells 11 locally sourced personal care products.
(2) In South Korea,  the Company also sells one locally  sourced color  cosmetic
product.
</FN>
</TABLE>

      Presented below are the dollar amount and percentage of revenue of each of
the two  product  categories  and other  sales aid  revenue  for the years ended
December 31, 1995, 1996 and 1997.

                           Revenue by Product Category

                            Year Ended         Year Ended         Year Ended
                         December 31, 1995  December 31, 1996  December 31, 1997
                         -----------------  -----------------  -----------------
                             $         %        $         %        $         %
Product Category         ---------  ------  ---------  ------  ---------  ------
Nu Skin Personal care..  $ 303,387   84.6%  $ 493,609   72.8%  $ 569,156   63.9%
IDN....................     23,959    6.7     138,593   20.4     272,402   30.6
Sales aids.............     31,263    8.7      46,394    6.8      48,990    5.5
                         ---------  ------  ---------  ------  ---------  ------
      Total............  $ 358,609  100.0%  $ 678,596  100.0%  $ 890,548  100.0%
                         =========  ======  =========  ======  =========  ======
                       
Nu Skin Personal Care Products

      The Company's  current Nu Skin personal care products  category is divided
into the following lines: facial care, body care, hair care and color cosmetics,
as  well as  specialty  products,  such  as sun  protection,  oral  hygiene  and
fragrances.  Each of the Subsidiaries  markets a variety of the 90 personal care
products  currently  offered by NSI. The Company  also offers  product sets that
include a variety of products in each product line as well as small, sample-size
packages to facilitate product sampling by potential consumers. The product sets
are  especially  popular  during  the  opening  phase  of a new  country,  where
distributors  and consumers  are anxious to purchase a variety of products,  and
during holiday and gift giving seasons in each market.  The Company  anticipates
the introduction of additional personal care products into each market, based on
the  likelihood  of the  particular  product's  success in the market as well as
applicable regulatory  approvals.  See "Risk  Factors--Government  Regulation of
Products and Marketing; Import Restrictions."

                                      -16-
<PAGE>

      The Nu Skin  personal  care  products  offered in Taiwan and Hong Kong are
substantially  the same  formulations of the products offered by NSI in the U.S.
In Japan and South Korea,  however,  most of the products have been reformulated
to satisfy certain regulatory  requirements with respect to product  ingredients
and  preservatives  and to meet the  preferences  of Japanese  and South  Korean
consumers.

      The following is a brief description of each line within the personal care
product category offered by the Company as of December 31, 1997:

      Facial Care. The goal of the facial care line is to allow users to cleanse
thoroughly  without causing dryness and to moisturize with effective  humectants
that allow the skin to attract and retain vital water. The Company's facial care
line  currently  consists of 20 different  products:  Cleansing  Lotion,  Facial
Scrub,  Exfoliant  Scrub,  Facial  Cleansing  Bar, Clay Pack, pH Balance  Facial
Toner, NaPCA Moisturizer, Rejuvenating Cream, Celltrex (called Hylatrex in Japan
and South  Korea),  Intensive  Eye Complex,  HPX  Hydrating  Gel,  Face Lift and
Activator  (two formulas for  sensitive  and normal  skin),  Jungamals Lip Balm,
Clarifex  Cleansing Scrub,  Clarifex Mud, Alpha Extra Face, Nu Colour Eye Makeup
Remover,  MHA  Revitalizing  Lotion,  MHA  Revitalizing  Lotion  with SPF 15 and
Interim MHA  Diminishing  Gel. In addition,  Nu Skin Japan also offers a line of
four popular skin lightening  products and seven additional facial care products
designed particularly for Japanese consumers.

      Body Care.  The  Company's  line of body care  products  relies on premium
quality  ingredients  to cleanse and condition  skin. The cleansers are uniquely
formulated  without  soap,  and the  moisturizers  contain  light but  effective
humectants and emollients. The Company's body care line currently consists of 12
products:  Antibacterial  Body Cleansing Gel, Liquid Body Lufra,  Body Smoother,
Hand Lotion,  NaPCA  Moisture  Mist,  Body Bar, Body  Cleansing  Gel,  Enhancer,
Jungamals Crazy Crocodile Cleaner, Alpha Extra Body, MHA Revitalzing Body Lotion
and Dermatic Effects Body Contouring Lotion.

      Hair Care. The Company's hair care line, HairFitness,  is designed to meet
the needs of people  with all types of hair and hair  problems.  Focusing on the
condition of the scalp and its impact on hair quality,  the Company's  hair care
products use water-soluble conditioners like panthenol to reduce build-up on the
scalp and to promote healthy hair.  HairFitness  includes 12 products  featuring
ceregen, a revolutionary  wheat hydrocolloid  complex of conditioning  molecules
that have been shown to have dramatic hair repair and moisture  control aspects:
3 in 1 Shampoo,  Moisturizing  Shampoo,  Balancing Shampoo,  Vital Shampoo, Deep
Clarifying  Shampoo,   Glacial  Therapy,   Weightless   Conditioner,   Luxurious
Conditioner, Conditioning Detangler Spray, Styling Gel, Holding Spray and Mousse
(Styling Foam). The Company also carries  Dermanator Shampoo and Jungamals Tiger
Tangle Tamer Shampoo.

      Color  Cosmetics.  In the latter part of 1995,  the Company  introduced Nu
Colour, a new line of color cosmetics, in Hong Kong, Taiwan and Japan. Nu Colour
was  introduced  in South Korea during 1997.  The Nu Colour line  consists of 13
products   with  105  SKU's   including   MoistureShade   Liquid   Finish  (10),
MoistureShade  Pressed  Powder (8),  Blush (9),  Eye Shadow  (10),  Mascara (2),
Eyeliner (7), Lip Liner (10),  Lipstick (32),  DraMATTEics  Lip Pencils (6), Lip
Gloss, Creme Concealer (5), Finishing Powder and Brow Pencil (4).

      Specialty Products. Epoch is a unique line of ethnobotanical personal care
products created in cooperation with well known ethnobotanists.  These products,
which  unite  natural  compounds  used  by  indigenous  cultures  with  advanced
scientific  ingredients,  include Glacial Marine Mud, Deodorant with Citrisomes,
Polishing Bar,  LeafClean Hand Wash,  Everglide Foaming Shave Gel, Desert Breeze
Aftershave,  Post Shave Lotion for Women,  Infusions Herbal Bath,  Emulsions and
Firewalker  Foot  Cream.  Epoch was  launched  in August  1996 in Hong Kong,  in
October 1996 in Taiwan,  in February 1997 in Japan and in December 1997 in South
Korea and Thailand.  Nu Skin Korea and Nu Skin Thailand currently offer only one
Epoch product, Glacial Marine Mud. Glacial Marine Mud is exclusively licensed to
NSI for sale in the direct selling channel.

      Nutriol,  a line of products  exclusively  licensed to NSI for sale in the
direct selling channel and  manufactured  in Europe,  consists of five products:
Nutriol Hair Fitness Preparation, Nutriol Shampoo, Nutriol Mascara, Nutriol Nail
and Nutriol  Eyelash.  Nutriol  represents a product  designed to replenish  the
hair's   vital    minerals   and   elements.    Each   Nutriol    product   uses
mucopolysaccharide, a patented ingredient.

                                      -17-
<PAGE>

      The Company's  line of Sunright  products is designed to provide a variety
of sun screen protection with  non-irritating and non-greasy  products.  The sun
protection  line includes a sun  preparation  product that prepares the skin for
the drying impact of the sun, five sun screen  alternatives  with various levels
of SPF, and a sun screen lip balm. In the Asian  market,  the Company's sun care
line is  currently  available  in Hong  Kong,  Japan,  Taiwan,  South  Korea and
Thailand.  At present,  Sunright Lip Balm is not available in Japan.  Currently,
Sunright  Prime  Pre & Part  Sun  Moisturizer  and  Sunright  Lip  Balm  are not
available in Taiwan and South Korea. Nu Skin Thailand  currently offers only one
Sunright product.

      AP-24, a line of oral health care products which incorporates  anti-plaque
technology  designed  to  help  prevent  plaque  build-up  24  hours  a day,  is
exclusively licensed to the Company, together with the associated trademark, for
sale in the direct selling channel under the trademark AP-24.  This product line
includes AP-24 Anti-Plaque Toothpaste, AP-24 Anti-Plaque Mouthwash, AP-24 Triple
Action Dental Floss, AP-24 Anti-Plaque Breath Spray and the recently  introduced
AP-24 Whitening Flouride  Toothpaste.  These products are currently available in
Hong Kong and Taiwan.  The AP-24 oral health care products for kids are designed
to make oral care fun for children and includes Jungamal's Tough Tusk Toothpaste
and Jungamal's Fluffy Flamingo Floss.

      The  Company  offers a men's  and a  women's  fragrance  under the Nu Skin
trademark Safiro. The Company also offers a Nail Care Kit.

      Product Sets.  The Company  currently  offers  product sets that include a
sampling of products from a given product line. These package configurations are
intended to encourage increased product trials.

Interior Design Nutritionals

      The IDN product  category  is  comprised  of 40 products in the  following
lines:  nutritional  supplements,  nutritious  and  healthy  snacks,  sports and
fitness nutritional products, health solutions and botanical supplements. IDN is
designed to promote healthy,  active lifestyles and general  well-being  through
proper diet, exercise and nutrition. Although less developed in the Asian market
than the Nu Skin personal care  category,  each of the  Subsidiaries,  except Nu
Skin  Thailand,  markets a variety of the IDN  products  offered by NSI. Nu Skin
Korea currently offers only one IDN product,  LifePak. In the United States, the
IDN division is an official  licensee of the U.S.  Olympic  Committee.  In South
Korea,  LifePak is the official  nutritional  supplement  of the Korean  Olympic
Committee

      The Company believes that the nutritional  supplement  market is expanding
in Asia because of changing dietary patterns, a health-conscious  population and
reports  supporting  the  benefits  of using  vitamin  and  mineral  nutritional
supplements.  This product line is particularly well suited to network marketing
because the average consumer is often uneducated regarding nutritional products.
The Company  believes  that network  marketing is a more  efficient  method than
traditional  retailing channels in educating consumers regarding the benefits of
nutritional  products.  Because of the  numerous  over-the-counter  vitamin  and
mineral supplements in Asia, the Company believes that individual  attention and
testimonials by distributors will provide information and comfort to a potential
consumer.

      IDN  products  generally  require  reformulation  to  satisfy  the  strict
regulatory  requirements of each Asian market.  While each product's concept and
positioning  are generally  the same,  regulatory  differences  between U.S. and
Asian  markets  result  in  some  product  ingredient  differences.   See  "Risk
Factors--Government  Regulation of Products and  Marketing." In addition,  Asian
preferences  and  regulations  favor  tablets  instead  of gel  caps,  which are
typically used in the U.S.

      The following is a brief description of each of the IDN product lines:

      Nutritional   Supplements.   LifePak  and  LifePak  Trim,   the  core  IDN
nutritional  supplements,  are  designed to provide an optimum mix of  nutrients
including vitamins, minerals,  antioxidants and phytonutrients (natural chemical
extracts  from  plants).  The  introduction  of LifePak in Japan in October 1995
resulted  in  a  significant   increase  in  revenue  and  currently  represents
approximately  24% of the  Company's  revenue in Japan.  LifePak was launched in
Taiwan, Hong Kong and South Korea in October 1996, January 1997 and August 1997,
respectively.

                                      -18-
<PAGE>

      Additional nutritional supplements include: Vitox, which incorporates beta
carotene and other  important  vitamins for overall  health;  Metabotrim,  which
provides B vitamins and chromium chelate;  Optimum Omega, a pure source of omega
3 fatty acids; Image HNS, an all-around vitamin and antioxidant supplement;  and
Optigar Q, a blend of  co-enzyme  Q10 and  deodorized  garlic.  The Company also
offers  FibreNet,  FibreNet Plus and  Diene-O-Lean  as a part of its nutritional
supplement  offerings.  The IDN Masters Wellness  Supplement  provides nutrition
specifically for an aging  generation.  Jungamals  Children's  Chewables combine
natural flavors and colors and contain a unique blend of antioxidants,  chelated
minerals, and vitamins specifically tailored for children. NutriFi contains four
grams of soluble and insoluble  fibers per serving in a powder that can be added
to liquids and foods to supplement the recommended daily amounts of fiber.

      As an enhancement  to the core IDN  nutritional  supplements,  LifePak and
LifePak Trim,  NSI introduced  LifePak Women and LifePak  Prime.  These products
address the more specific  nutritional  needs of women and the aging generation.
Also  launched  by  NSI  were  Life  Essentials,  a  lower  cost,  more  general
nutritional  supplement,  and Nightime Complex with Melatonin,  a sleep aid. The
Company is currently evaluating the feasibility of introducing these nutritional
supplements into its markets.

   
      Nutritious and Healthy Snacks. As part of the Company's mission to promote
a healthy lifestyle and long-term wellness,  IDN includes Fiberry Fat-Free Snack
Bars and Appeal Lite,  a  nutritional  drink  containing  chelated  minerals and
vitamins.  The Company also offers Breakbars and Pocket Fuel,  nutritious snacks
which provide carbohydrates,  protein and fiber. In addition, the Company offers
a number of other nutritional drinks.  Splash C with juice crystals is a healthy
beverage  providing  significant doses of vitamins C and E as well as calcium in
each  serving.  Real fruit juice  crystals  are added to create  orange or lemon
flavor.  Aloe-MX,  a nutritional  aloe vera  beverage  drink,  was  specifically
produced for the Japanese market and introduced in October of 1997.
    

      Sports and  Fitness  Nutritional  Products.  To cater to health  conscious
individuals  with active  lifestyles,  the IDN Sports  Nutrition System offers a
comprehensive,   flexible   program  for  individuals  who  desire  to  optimize
performance on an individual  basis. The system includes LifePak,  OverDrive,  a
sports  supplement   licensed  by  the  U.S.  Olympic  Committee  that  features
antioxidants,  B vitamins  and  chromium  chelate,  GlycoBar  energy  bars,  and
SportaLyte  performance  drink  to  help  supply  the  necessary  carbohydrates,
electrolytes and chelated minerals to optimize performance. Amino Build is a low
fat high  protein  drink mix that is  designed to replace  nutrients  before and
after  workouts.  ProGRAM-16  protein bars are  designed to provide  nutritional
support  for  individuals  seeking  optimal  performance  during  high-intensity
effort.

      Health  Solutions.   IDN  products  include   customized   supplementation
addressing the  specialized  interests of health  conscious  individuals.  These
supplements  include  Cartilage  Formula  which  contains an  advanced  blend of
glucosamine to help maintain  normal  structure and function of healthy  joints,
Eye Formula which contains significant levels of beta-carotene, vitamins C and E
to help  maintain the normal  structure  and function of healthy  eyes,  and St.
John's Wart Complex which provides a balanced  formula to support general health
and emotional well-being.

      Botanical  Supplements.  Botanical  supplements are designed for those who
seek the benefits of natural herb and plant extracts.  These supplements include
Botanagar,   Botanavox,   Botanaflor,   Botanazyme,   BotanaEase,   BotanaGuard,
Botanavive and Botaname. Each supplement addresses a range of issues, including:
alertness, digestive maintenance,  dietary health support, regular sleep habits,
weight management and antioxidant support.

Sales Aids

      The Company  provides an assortment of sales aids to facilitate  the sales
of its products.  Sales aids include  videotapes,  promotional  clothing,  pens,
stationery,  business cards,  brushes,  combs, cotton pads,  tissues,  and other
miscellaneous  items to help create  consumer  awareness  of the Company and its
products.  Sales aids are priced at the Company's  approximate  cost and are not
commissionable items (i.e., distributors do not receive commissions on purchases
of sales aids).


                                      -19-
<PAGE>

Product Guarantees

      The  Company  believes  that it is  among  the  most  consumer  protective
companies in the direct selling industry. For 30 days from the date of purchase,
the Company's  product  return  policy  allows a retail  purchaser to return any
product to the  distributor  through whom the product was  purchased  for a full
refund. After 30 days from the date of purchase,  the return privilege is in the
discretion  of the  distributor.  Because  distributors  may  return  unused and
resalable  products to the Company for a refund of 90% of the purchase price for
one year,  they are  encouraged to provide  consumer  refunds beyond 30 days. In
addition,  the  product  return  policy is a material  aspect of the  success of
distributors in developing a retail customer base. The Company's experience with
actual  product  returns has averaged less than 3.5% of annual  revenue  through
1997.

Product Development and Production

      Product Development  Philosophy.  The Company is committed to building its
brand name and  distributor  and customer  loyalty by selling  premium  quality,
innovative personal care and nutritional  products that appeal to broad markets.
This  commitment is illustrated by the Company's  personal care products  slogan
"All of the  Good  and None of the  Bad"  and its  nutritional  products  slogan
"Adding Life to Years." The Company's product  philosophy is to combine the best
of science and nature and to include in each of its products the highest quality
ingredients.  For example,  Nu Skin  personal care products do not contain soaps
and other harsh cleansers that can dry and irritate skin,  undesirable oils such
as lanolin, elements known to be irritating and pore clogging, volatile alcohols
such as ethyl alcohol,  and conditioning agents that leave heavy residues.  This
philosophy  has led to the Company being one of the only personal care companies
in Japan to disclose every ingredient to consumers. This philosophy has also led
to the Company's commitment to avoid any ingredients in nutritional  supplements
that are reported to have any long-term  addictive or harmful  effects,  even if
short-term  effects  may be  desirable.  Independent  distributors  need to have
confidence that they are  distributing  the best products  available in order to
have a sense of pride in their association with the Company and to have products
that are distinguishable from "off the shelf" products.  NSI and the Company are
committed to developing  and providing  quality  products that can be sold at an
attractive  retail  price and allow the  Company to maintain  reasonable  profit
margins.

      NSI is  also  committed  to  constantly  improving  its  evolving  product
formulations to incorporate  innovative and proven  ingredients into its product
line.  Whereas many consumer product  companies  develop a formula and stay with
that formula for years,  and sometimes  decades,  NSI believes that it must stay
current with product and  ingredient  evolution to maintain its  reputation  for
innovation to retain distributor and consumer attention and enthusiasm. For this
reason,  NSI  continuously  evaluates  its entire line of products  for possible
enhancements and improvements.

      In  addition,  the  Company  believes  that timely and  strategic  product
introductions are critical to maintaining the growth of independent distribution
channels.  Distributors become enthusiastic about new products and are generally
excited to share new products with their  customer  base.  An expanding  product
line helps to attract new distributors and generate additional revenues.

      NSI maintains a laboratory  and a staff of  approximately  90  individuals
involved in product development.  NSI also relies on an advisory board comprised
of  recognized  authorities  in various  disciplines.  In addition,  NSI and the
Company  evaluate a  significant  number of product  ideas that are presented by
distributors   and  other  outside   sources.   NSI  believes   that   strategic
relationships  with certain vendors also provide  important access to innovative
product  concepts.  The Company will  continue to develop  products  tailored to
appeal to the particular needs of the Company's markets.

      Historically,  one of the reasons for the success of the Nu Skin  personal
care  product  lines has been their  gender  neutral  positioning.  This product
positioning substantially expands the size of the traditional skin and hair care
market.  NSI's IDN product  lines have  historically  been  positioned to be age
neutral. However, with a substantial distributor and user base established,  the
Company  believes  that it can  further  increase  its market  share in both the
personal care and the  nutritional  products  categories by introducing  age and
gender specific products,  additional vitamin products targeted to seniors,  and
personal care products targeted to either men or women.

                                      -20-
<PAGE>

      Production.  Although  the Company is  investigating  the  possibility  of
manufacturing  certain  products within specific  markets,  virtually all of the
Company's  products  are  currently  sourced  through  NSI and are  produced  by
manufacturers  unaffiliated  with NSI.  The Company  currently  has little or no
direct contact with these  manufacturers.  The Company's  profit margins and its
ability to deliver its existing  products on a timely basis are  dependent  upon
the ability of NSI's outside  manufacturers  to continue to supply products in a
timely and cost-efficient  manner.  Furthermore,  the Company's ability to enter
new markets and sustain satisfactory levels of sales in each market is dependent
in part upon the  ability  of  suitable  outside  manufacturers  to  reformulate
existing  products,  if  necessary  to comply with local  regulations  or market
environments,  for introduction into such markets.  Finally,  the development of
additional  new products in the future will likewise be dependent in part on the
services of suitable outside manufacturers.

      The Company currently acquires products or ingredients from sole suppliers
or suppliers that are considered by the Company to be the superior  suppliers of
such ingredients. The Company believes that, in the event it is unable to source
any  products or  ingredients  from its  current  suppliers,  the Company  could
produce such products or replace such products or substitute ingredients without
great  difficulty or prohibitive  increases in the cost of goods sold.  However,
there  can be no  assurance  that the loss of such a  supplier  would not have a
material adverse effect on the Company's business and results of operations.

      With respect to products  purchased by the Company from NSI, NSI currently
relies on two unaffiliated manufacturers to produce approximately 70% and 80% of
its personal  care and  nutritional  products,  respectively.  NSI has a written
contract with the primary supplier of the Company's  personal care products that
expires at the end of 2000.  An  extension to such  contract is currently  being
negotiated.  NSI does not  currently  have a written  contract  with the primary
supplier of the Company's nutritional products. The Company believes that in the
event NSI's  relationship with any of its key  manufacturers is terminated,  NSI
will be able to find suitable replacement  manufacturers.  However, there can be
no  assurance  that the loss of either  manufacturer  would not have a  material
adverse effect on the Company's  business and results of  operations.  See "Risk
Factors--Reliance on and Concentration of Outside Manufacturers."

Relationship With NSI

   
      As of March 5, 1998, approximately 98% of the combined voting power of the
outstanding shares of Common Stock was held by the shareholders of NSI and their
affiliates.  As a result,  when acting as  stockholders  of the  Company,  these
shareholders  of NSI and their  affiliates  will  consider  the  short-term  and
long-term  impact of all  stockholder  decisions on the  consolidated  financial
results  of NSI and the  Company.  See  "Risk  Factors--Relationships  with  and
Reliance on NSI; Potential Conflicts of Interest." In addition,  the Company has
entered into distribution, trademark/tradename license, licensing and sales, and
management services agreements (the "Operating  Agreements") with NSI and NSIMG,
summary  descriptions of which are set forth below. Such summaries are qualified
in their entirety by reference to the Operating Agreements in effect and as they
may be  amended  from time to time.  In the future  the  Company  may enter into
amendments to the Operating  Agreements  or  additional  agreements  with NSI or
NSIMG. The Company is almost completely dependent on the Operating Agreements to
conduct its business, and in the event NSI is unable or unwilling to perform its
obligations  under  the  Operating  Agreements,   or  terminates  the  Operating
Agreements as provided therein, the Company's business and results of operations
will be adversely affected. See "Risk Factors--Relationship with and Reliance on
NSI; Potential Conflicts of Interest."     

      The South Korean  Operating  Agreements  differ in various minor ways from
the  Company's  other  Operating  Agreements.  With the  exception  of the minor
modification  of certain terms,  the Operating  Agreements  described below will
remain in effect following consummation of the NSI Acquisition.

      Distribution   Agreements.   The  Company  has  entered  into  a  regional
distribution agreement (the "Regional Distribution Agreement") with NSI, through
Nu Skin  Hong  Kong,  pursuant  to which  NSI has  granted  to the  Company  the
exclusive  right to sell and  distribute  Nu Skin personal care and IDN products
and sales aids in the Company's markets.  Nu Skin Japan, Nu Skin Taiwan, Nu Skin
Korea, Nu Skin Thailand and Nu Skin Philippines have each entered into wholesale
distribution agreements (the "Wholesale  Distribution  Agreements") with Nu Skin
Hong Kong,  pursuant to which each such Subsidiary has been granted the right to
sell and  distribute Nu Skin  personal  care and IDN products in its  respective
country.

                                      -21-
<PAGE>

The  following  discussion  summarizes  the terms of the  Regional  Distribution
Agreement  and  the   Wholesale   Distribution   Agreements   for  each  of  the
Subsidiaries, other than the Wholesale Distribution Agreement for Nu Skin Korea,
which is discussed below.

      The  Company has the right to purchase  any Nu Skin  personal  care or IDN
products,  subject to unavailability due to local regulatory  requirements.  See
"--Government  Regulation." Purchases are made by submission of a purchase order
to NSI, which NSI must accept unless it has  insufficient  inventory to fill the
order. In determining whether it has sufficient inventory to fill a given order,
NSI is  required  to  treat  the  Company  on a  parity  basis  with  its  other
affiliates.

      The prices for products are governed by a price  schedule which is subject
to change by NSI from time to time  upon at least 30 days  advance  notice.  NSI
pays ordinary  freight and the Company pays  handling,  excise taxes and customs
duties on the  products the Company  orders.  In order to assist NSI in planning
its inventory  and pricing,  the Company is required to provide NSI with certain
business plans and reports of its sales and prices to independent distributors.

      The Company, through its subsidiary Nu Skin Hong Kong, purchases virtually
all of its products from NSI. Nu Skin Hong Kong pays for its purchases  from NSI
under the  Regional  Distribution  Agreement  in U.S.  dollars,  while the other
Subsidiaries  pay for their purchases from Nu Skin Hong Kong under the Wholesale
Distribution  Agreements in their local  currency.  Nu Skin Hong Kong  therefore
bears  significant  currency  exchange risk as a result of purchases from NSI on
behalf of the other Subsidiaries. See "Risk Factors--Currency Risks."

      The  Company  is  responsible  for  paying  for and  obtaining  government
approvals and  registrations  necessary for importation of Nu Skin personal care
and IDN products into its markets.  In addition,  the Company is responsible for
obtaining any  government  approvals,  including any filings and  notifications,
necessary for the effectiveness of the Regional  Distribution  Agreement and the
Wholesale Distribution Agreements or for the parties performance thereunder. See
"Risk   Factors--Government   Regulation  of  Products  and  Marketing;   Import
Restrictions."

      NSI is generally responsible for paying for the research,  development and
testing  of  the   products   sold  to  the  Company,   including   any  product
reformulations needed to comply with local regulatory requirements. NSI warrants
as to the merchantability  of, and its title to, such products.  NSI has further
indemnified the Company from losses and liability relating to claims arising out
of  alleged  or actual  defects  in the  design,  manufacture  or content of its
products. NSI is required to maintain insurance covering claims arising from the
use of its products and to cause each  Subsidiary  to be a named insured on such
insurance policy. See "Risk Factors--Product Liability."

      The  Company is  prohibited  from  selling Nu Skin  personal  care and IDN
products  outside of the  countries  for which it has an exclusive  distribution
license,  except that the Company may sell certain Nu Skin personal care and IDN
products to NSI  affiliates  in  Australia  and New Zealand.  In  addition,  the
Company is prohibited from selling products which directly or indirectly compete
with Nu Skin personal  care and IDN products in any country  without NSI's prior
consent, which consent will not be unreasonably withheld or delayed. The Company
may sell non-competing products without restriction.

      The Company may  manufacture  products  which do not compete  with Nu Skin
personal  care and IDN  products  without  restriction  but may not  manufacture
products which compete directly or indirectly with Nu Skin personal care and IDN
products  without NSI's prior  consent,  which consent will not be  unreasonably
withheld or delayed.  Any products  manufactured by the Company  carrying an NSI
trademark will be subject to the Trademark/Tradename License Agreements with NSI
described below and will require the payment to NSI of certain  royalties as set
forth  therein.  If NSI  discontinues  a product that the Company  would like to
continue to sell,  the Company may elect to  manufacture  the product  itself or
through a third party manufacturer  unless NSI has a competing product.  In this
event,  NSI has agreed to license the  product  formulation  and any  associated
trademarks  and  tradenames to the Company  pursuant to the  Trademark/Tradename
License Agreements described below.

      When the Company  determines  to commence  operations  using its  business
model in  Indonesia,  Malaysia,  the PRC,  Singapore or Vietnam,  NSI has agreed
under the Regional Distribution Agreement to enter into new  Trademark/Tradename
License Agreements and Licensing and Sales Agreements  substantially  similar to
those described below.

                                      -22-
<PAGE>

      Trademark/Tradename   License   Agreements.   The   following   discussion
summarizes the terms of the  Trademark/Tradename  License Agreements for each of
the Subsidiaries.  Pursuant to the Trademark/Tradename  License Agreements,  NSI
has granted to each Subsidiary an exclusive  license to use in its market the Nu
Skin and IDN  trademarks,  the  individual  product  trademarks  used on Nu Skin
personal care and IDN products and any NSI tradenames.  Each of the Subsidiaries
may thus use the licensed  trademarks  and tradenames on products and commercial
materials  not  purchased  from NSI,  including  locally  sourced  products  and
commercial materials and products and commercial materials  manufactured by such
Subsidiary  and may  grant a  sub-license,  with  the  consent  of NSI,  for the
licensed  trademarks and tradenames in its market. In addition,  each Subsidiary
has the right to export  such  products  and  commercial  materials  into  other
Company  markets with NSI's  consent,  which consent  shall not be  unreasonably
withheld or delayed.

      The Company pays a royalty to NSI for use of the licensed  trademarks  and
tradenames on products,  starter and introductory kits and commercial  materials
not  purchased  from NSI,  including  locally  sourced  products and  commercial
materials and products and commercial materials manufactured by the Company. The
royalty is paid monthly and is equal to 5% of the  Company's  revenues from such
products and  commercial  materials  for such month  generally and a total of 8%
where NSI owns the formula or has  exclusive  rights in the  subject  market for
such products or commercial materials.

      NSI is responsible for securing and maintaining trademark registrations in
the territory covered by each  Trademark/Tradename  Agreement. NSI has agreed to
take such actions as the Company may  reasonably  request to protect its and the
Company's rights to the licensed trademarks from infringement and related claims
and has  indemnified  the Company from losses and liability  resulting from such
claims.

      Licensing and Sales Agreements.  Currently, all distributor agreements are
entered  into  between the  distributor  and NSI rather  than with the  Company.
Therefore,  the Company does not own the distributor  lists or the  distribution
system,  the Global  Compensation  Plan,  copyrights  and  related  intangibles.
Consequently,  each of the  Subsidiaries  has entered into a Licensing and Sales
Agreement  with  NSI.  The  following  discussion  summarizes  the  terms of the
Licensing  and Sales  Agreement  for each of the  Subsidiaries,  other  than the
Licensing  and  Sales  Agreement  for  Nu  Skin  Korea  where  the  intercompany
agreements are modified to comply with local regulations.

      The Licensing and Sales Agreements include a license to the Company to use
the distributor  lists,  the Global  Compensation  Plan,  know how,  distributor
system and related intellectual property exclusively in its markets. The Company
pays a license fee to NSI of 4% of the  Company's  revenue  from  product  sales
(excluding  starter and  introductory  kits) to NSI  distributors for the use of
such licensed property.  The Company may not grant a sublicense for the licensed
property.

      The Company is required to use the Global  Compensation Plan to distribute
any  products,  except as NSI may agree to modify  the plan in  accordance  with
local requirements. The Company must comply with all policies implemented by NSI
under  the  Global  Compensation  Plan.  This  is  necessary  to  ensure  global
consistency in NSI's  operations.  The Company must also employ all NSI policies
relating  to  commissions   payable  to,  and  other   relationships  with,  NSI
distributors.

      The Company and the  Subsidiaries  are  contractually  obligated  to pay a
distributor  commission  expense of 42% of  commissionable  product  sales.  The
Licensing  and Sales  Agreements  provide  that the  Company is to satisfy  this
obligation by paying commissions owed to local  distributors.  In the event that
these  commissions  exceed 42% of  commissionable  product sales, the Company is
entitled to receive the difference  from NSI. In the event that the  commissions
paid are lower than 42%, the Company must pay the  difference to NSI. Under this
formulation,  the  Company's  total  commission  expense  is  fixed  at  42%  of
commissionable product sales in each country. The 42% figure has been set on the
basis of NSI's  experience over the past eight years which indicates that actual
commissions  paid in a given year  together with the cost of  administering  the
Global  Compensation Plan average  approximately  42% of commissionable  product
sales  for  such  year.  In  the  event  that  actual  commissions   payable  to
distributors  from sales in the  Company's  markets  vary from these  historical
results,  whether as a result of changes in  distributor  behavior or changes to
the Global  Compensation  Plan or in the event that NSI's cost of  administering
the Global  Compensation  Plan  increases or decreases,  the Licensing and Sales
Agreements provide that the settlement of distributor commission expense between
the Company and NSI may be modified to more  accurately  reflect actual results.
See "Risk Factors--Potential Increase in Distributor Compensation Expense."

                                      -23-
<PAGE>

      In addition to payments to local  distributors,  the Company is  generally
responsible for distributor  support and relations  within Japan,  Taiwan,  Hong
Kong, South Korea,  Thailand and the Philippines.  The Company has agreed to use
its best efforts to support the development of NSI's distributor  network in its
markets by purchasing  starter or introductory kits from NSI and selling them to
potential NSI distributors.

      NSI has agreed to take such actions as the Company may reasonably  request
to protect  its and the  Company's  rights to the  property  licensed  under the
Licensing and Sales  Agreements  from  infringement  and related  claims and has
indemnified  the Company from losses and liability  resulting  from such claims.
Both NSI and the Company are required to maintain insurance coverage adequate to
insure their assets and financial  stability.  NSI is  responsible  for ensuring
that the property  licensed  under the Licensing and Sales  Agreements  complies
with  local laws and  regulations,  including  direct  selling  laws.  See "Risk
Factors--Government Regulation of Direct Selling Activities."

      Management Services Agreements.  The following  discussion  summarizes the
terms of the Management  Services Agreements which each of the Subsidiaries have
entered into with NSIMG.  Pursuant to the Management Services Agreements,  NSIMG
has agreed to provide a variety  of  management  and  support  services  to each
Subsidiary. These services include management,  legal, financial,  marketing and
distributor support/training,  public relations,  international expansion, human
resources, strategic planning, product development and operations administration
services.  Most of NSI's senior management personnel and most employees who deal
with international issues are employees of NSIMG.

      Generally,  the management and support  services are provided by employees
of NSI and NSIMG  acting  through  NSIMG  either (i) on a  temporary  basis in a
specific  consulting role or (ii) on a full-time basis in a management  position
in the country in which the  services  are  required.  The  Management  Services
Agreements  do not  cover  the  services  of  many  of the  Company's  executive
officers. See "Management--Executive Compensation."

      General Provisions. The Operating Agreements are each for a term ending on
December  31,  2016,   and,  after  December  31,  2001,   will  be  subject  to
renegotiation  in the  event  that  members  of the  families  of,  or trusts or
foundations  established by or for the benefit of the Original Stockholders on a
combined  basis no longer  beneficially  own a majority of the  combined  voting
power of the  outstanding  shares of common stock of the Company or of NSI. Each
Operating  Agreement is subject to  termination by either party in the event of:
(i) a material  breach by the other party which remains  uncured for a period of
60 days after notice  thereof;  (ii) the  bankruptcy  or insolvency of the other
party; or (iii) entry of a judgment by a court of competent jurisdiction against
the other party in excess of $25,000,000.  Each Operating Agreement to which NSI
is a party and each  Operating  Agreement  to which  NSIMG is a party is further
subject to termination by NSI or NSIMG, respectively, upon 30 days notice in the
event of a  change  of  control  of the  Subsidiary  party  thereto  and by such
Subsidiary  upon 30 days  notice in the event of a change of  control  of NSI or
NSIMG,  respectively.  Each Operating  Agreement provides that neither party may
assign its rights  thereunder  without  the  consent  of the other  party.  Each
Operating  Agreement  is governed  by Utah law.  Any  dispute  arising  under an
Operating  Agreement  is to be  settled  by  arbitration  conducted  in  Utah in
accordance with the applicable rules of the American Arbitration Association, as
supplemented  by  the  commercial   arbitration   procedures  for  international
commercial arbitration.

      Mutual Indemnification  Agreement. The Company and NSI have entered into a
mutual  indemnification  agreement pursuant to which NSI has agreed to indemnify
the  Company  for  certain  claims,  losses  and  liabilities  relating  to  the
operations of the Subsidiaries  prior to the  Reorganization and the Company has
agreed to indemnify NSI for certain claims,  losses and liabilities  relating to
the operations of the Subsidiaries after the Reorganization.

Competition

      Personal Care and Nutritional Products.  The markets for personal care and
nutritional products are large and intensely  competitive.  The Company competes
directly  with  companies  that   manufacture   and  market  personal  care  and
nutritional  products in each of the Company's  product  categories  and product
lines.  The Company  competes  with other  companies  in the  personal  care and
nutritional  products  industry by emphasizing  the value and premium quality of
the Company's products and the convenience of the Company's distribution system.
Many of the Company's competitors have much

                                      -24-
<PAGE>

greater name recognition and financial  resources than the Company. In addition,
personal  care and  nutritional  products  can be purchased in a wide variety of
channels of distribution.  While the Company believes that consumers  appreciate
the convenience of ordering products from home through a sales person or through
a catalog, the buying habits of many consumers accustomed to purchasing products
through  traditional  retail  channels are  difficult to change.  The  Company's
product offerings in each product category are also relatively small compared to
the wide variety of products offered by many other personal care and nutritional
product  companies.  There can be no assurance  that the Company's  business and
results of operations will not be affected  materially by market  conditions and
competition in the future.

      Network Marketing  Companies.  The Company also competes with other direct
selling organizations,  some of which have a longer operating history and higher
visibility,  name  recognition  and  financial  resources.  The leading  network
marketing company in the Company's existing markets is Amway Corporation and its
affiliates. The Company competes for new distributors on the basis of the Global
Compensation  Plan and its premium quality  products.  Management  envisions the
entry of many more direct  selling  organizations  into the  marketplace as this
channel of  distribution  expands over the next several  years.  The Company has
been advised  that certain  large,  well-financed  corporations  are planning to
launch direct selling enterprises which will compete with the Company in certain
of its product lines. There can be no assurance that the Company will be able to
successfully meet the challenges posed by this increased competition.  See "Risk
Factors--Competition."

Government Regulation

      Direct  Selling  Activities.  Direct  selling  activities are regulated by
various governmental agencies. These laws and regulations are generally intended
to prevent  fraudulent or deceptive  schemes,  often referred to as "pyramid" or
"chain  sales"  schemes,  that  promise  quick  rewards for little or no effort,
require high entry costs,  use high pressure  recruiting  methods  and/or do not
involve  legitimate  products.  In Japan, the Company's  distribution  system is
regulated under the  "Door-to-Door"  Sales Law, which requires the submission of
specific  information  concerning the Company's  business and products and which
provides  certain  cancellation  and  cooling-off  rights for  consumers and new
distributors.  In  Taiwan,  the Fair  Trade Law (and the  Enforcement  Rules and
Supervisory  Regulations  of Multi-Level  Sales)  requires the Company to comply
with registration  procedures and also provides distributors with certain rights
regarding  cooling-off  periods and product  returns.  The Company also complies
with South Korea's strict  Door-to-Door  Sales Act, which requires,  among other
things,  the regular  reporting of revenue,  the  registration  of  distributors
together with the issuance of a  registration  card,  and the  maintaining  of a
current  distributor  registry.  This law also  limits the amount of  sponsoring
bonuses  that  a  registered  multi-level  marketing  company  can  pay  to  its
distributors  to  35%  of  revenue  in  a  given  month.  In  Thailand  and  the
Philippines,  currently  there are no laws (other than  general fair trade laws)
directly  regulating  direct selling or multi-level  marketing  activities.  See
"Risk  Factors--Potential   Effects  of  Adverse  Publicity"  and  "--Government
Regulation of Direct Selling Activities."

      Based on research  conducted  in opening its existing  markets  (including
assistance  from  local  counsel),  the  nature  and  scope  of  inquiries  from
government  regulatory  authorities  and the Company's  history of operations in
such markets to date, the Company believes that its method of distribution is in
compliance in all material  respects with the laws and  regulations  relating to
direct  selling  activities  of the  countries  in which the  Company  currently
operates. Even though management believes that laws governing direct selling are
generally  becoming more permissive in certain Asian countries,  many countries,
including Singapore, one of the Company's potential markets, currently have laws
in place that would  prohibit  the Company and NSI from  conducting  business in
such  markets.  There can be no  assurance  that the Company  will be allowed to
conduct  business in each of the new markets or continue to conduct  business in
each of its existing markets licensed from NSI. See "Risk  Factors--Entering New
Markets."

      Regulation of Products and  Marketing.  The Company and NSI are subject to
or affected by extensive governmental  regulations not specifically addressed to
network  marketing.  Such regulations  govern,  among other things,  (i) product
formulation,  labeling,  packaging  and  importation,  (ii)  product  claims and
advertising,  whether made by the Company,  NSI or NSI distributors,  (iii) fair
trade and  distributor  practices,  (iv)  taxes,  transfer  pricing  and similar
regulations  that affect  foreign  taxable  income and customs  duties,  and (v)
regulations governing foreign companies generally.

                                      -25-
<PAGE>

      The  Japanese  MOHW  requires  the  Company to possess an import  business
license  and to  register  each  personal  care  product  imported  into  Japan.
Packaging and labeling  requirements are also specified.  The Company has had to
reformulate  many products to satisfy MOHW  regulations.  In Japan,  nutritional
foods,  drugs and  quasi-drugs  are all strictly  regulated.  The chief  concern
involves the types of claims and representations  that can be made regarding the
efficacy of nutritional products.  The Company's successful  introduction of IDN
nutritional  supplements in Japan was achieved by utilizing the combined efforts
of NSI's technical staff as well as external consultants.

      In Taiwan, all "medicated"  cosmetic and  pharmaceutical  products require
registration.   Non-medicated  cosmetic  products,  such  as  shampoo  and  hair
conditioner, require no registration.

      In  Hong  Kong,  cosmetic  products  not  classified  as  "drugs"  nor  as
"pharmaceutical products" are not subject to statutory registrations,  packaging
and labeling requirements apart from the Trade Descriptions Ordinance. In Macau,
"pharmaceutical"  products  are  strictly  regulated;  general  products are not
subject to registration requirements.

      In South Korea,  the Company is subject to and has obtained the  mandatory
certificate  of  confirmation  as a qualified  importer of  cosmetics  under the
Pharmaceutical  Affairs Law as well as additional  product approvals for each of
the 45  categories  of cosmetic  products  which it imports.  Each new  cosmetic
product  undergoes  a 60-day  post-customs  inspection  where,  in  addition  to
compliance  with  ingredient   requirements,   each  product  is  inspected  for
compliance with South Korean labeling requirements.

      In Thailand,  personal  care  products are  regulated by the Food and Drug
Association,  and  all of the  initial  Nu Skin  personal  care  products  to be
introduced in Thailand have  qualified for  simplified  registration  procedures
under Thai law.

      In the Philippines,  personal care products are regulated by the Bureau of
Food  and  Drug,  and  all of the  initial  NSI  personal  care  products  to be
introduced  in  the  Philippines  have  qualified  for  simplified  registration
procedures under Philippine law.
   
      Regulation  of  Potential  Markets.  Each of the proposed new markets will
present additional unique difficulties and challenges. The PRC, for example, has
proven to be a particularly difficult market for foreign corporations due to its
extensive  government  regulation and the historical  political  tenets,  and no
assurance  can be  given  that the  Company  will be able to  establish  Nu Skin
operations  in the PRC using the  Company's  business  model or  otherwise.  The
Company believes that entering the PRC may require the successful  establishment
of a joint venture  enterprise with a Chinese partner and the establishment of a
local  manufacturing   presence.   These  initiatives  would  likely  require  a
significant  investment over time by the Company.  The Company believes that the
PRC national  regulatory  agency  responsible  for direct  selling  periodically
reviews the regulation of multi-level  marketing.  Management is aware of recent
media and other reports in the PRC reporting an increasing desire on the part of
senior  government  officers  to  curtail or even  abolish  direct  selling  and
multi-level marketing activities.  These views may lead to changes in applicable
regulations.  The Company believes that PRC regulators are currently not issuing
direct selling or multi-level marketing licenses and may take action restricting
or rescinding  currently  licensed  direct  selling  businesses.  The Company is
actively  working  on these  and  other  issues  including  joint  ventures  and
potential marketing  alternatives  related to possible Nu Skin operations in the
PRC. It is not known when or whether the Company  will be able to  implement  in
the PRC  business  models  consistent  with those  used by the  Company in other
markets.  The Company  will  likely have to apply for  licenses on a province by
province basis, and the repatriation of the Company's profits will be subject to
restrictions  on currency  conversion  and the  fluctuations  of the  government
controlled exchange rate. In addition,  because  distribution systems in the PRC
are  greatly  fragmented,  the  Company  may be  forced to use  business  models
significantly  different  from  those  used by the  Company  in  more  developed
countries.  The lack of a  comprehensive  legal  system,  the  uncertainties  of
enforcement  of  existing  legislation  and laws,  and  potential  revisions  of
existing laws could have an adverse effect on the Company's proposed business in
the PRC. See "Risk Factors--Entering New Markets."
    
      The other  potential  new markets  also  present  significant  regulatory,
political  and economic  obstacles to the Company.  In  Singapore,  for example,
network   marketing  is  currently  illegal  and  is  not  permitted  under  any
circumstances.   Although  the  Company  believes  that  this  restriction  will
eventually  be  relaxed  or  repealed,  no  assurance  can be  given  that  such
regulation will not remain in place and that the Company will not be permanently
prevented from initiating sales in

                                      -26-
<PAGE>

Singapore.  In addition,  Malaysia  has  governmental  guidelines  that have the
effect of limiting foreign  ownership of direct selling  companies  operating in
Malaysia to no more than 30%. There can be no assurance that the Company will be
able to properly structure  Malaysian  operations to comply with this policy. In
October of 1995, the Company's  business permit  applications were denied by the
Malaysian  government  as a result of  activities  by certain NSI  distributors.
Therefore, the Company believes that although significant opportunities exist to
expand its operations into new markets,  there can be no assurance that these or
other  difficulties  will not prevent the Company from realizing the benefits of
this opportunity.

      Other Regulatory  Issues. As a U.S. entity operating through  subsidiaries
in foreign jurisdictions, the Company is subject to foreign exchange control and
transfer  pricing laws that regulate the flow of funds between the  Subsidiaries
and the  Company  as well as the  flow of funds  to NSI for  product  purchases,
management  services,  and  contractual  obligations  such  as  the  payment  of
distributor  commissions.  In South Korea,  in particular,  the Company has come
under the scrutiny of regulators  because of the manner in which the Company and
Nu Skin Korea  implement the Global  Compensation  Plan.  Pursuant to the Global
Compensation  Plan, Nu Skin Korea currently pays  commissions to distributors in
South  Korea  on  both  their  local  and  foreign  product  sales.   Similarly,
commissions  on product sales in South Korea by other  distributors  are paid by
their local NSI affiliate.  The Company  believes that it operates in compliance
with all applicable foreign exchange control and transfer pricing laws. However,
there can be no  assurance  that the  Company  will  continue  to be found to be
operating in compliance with foreign exchange control and transfer pricing laws,
or that such laws will not be modified,  which, as a result, may require changes
in the Company's operating procedures.

      As is the case with most companies which operate in the Company's  product
segment,  NSI and the Company  have from time to time  received  inquiries  from
various  government  regulatory   authorities  regarding  the  nature  of  their
businesses  and other  issues  such as  compliance  with local  direct  selling,
customs, taxation, foreign exchange control, securities and other laws. Although
to date none of these inquiries has resulted in a finding  materially adverse to
the  Company or NSI,  adverse  publicity  resulting  from  inquiries  into NSI's
operations by certain government agencies in the early 1990's,  stemming in part
out of  inappropriate  product and earnings claims by  distributors,  materially
adversely  affected NSI's  business and results of  operations.  There can be no
assurance that the Company or NSI will not face similar inquiries in the future,
which,  either as a result of  findings  adverse  to the  Company or NSI or as a
result of adverse  publicity  resulting from the  instigation of such inquiries,
could have a material  adverse  effect on the Company's  business and results of
operations. See "Risk Factors--Potential Effects of Adverse Publicity."

      The Subsidiaries are periodically subject to reviews and audits by various
governmental  agencies,  particularly  in new  markets,  where the  Company  has
experienced  high rates of growth.  In early 1997, the South Korean  Ministry of
Trade,  Industry and Energy  commenced an examination of the largest foreign and
domestic  owned network  marketing  companies in South Korea,  including Nu Skin
Korea.  The  purposes  of the  examination  were  stated  to be to  monitor  how
companies are operating and to audit current business practices. In addition, Nu
Skin Korea has been  subject to an audit by the South  Korean  Customs  Service.
Management  believes that this audit was precipitated  largely as a result of Nu
Skin Korea's rapid growth and its position as the largest  importer of cosmetics
and  personal  care  products in South Korea as well as by recent  South  Korean
trade  imbalances.  The  Customs  Service  has  reviewed a broad range of issues
relating to the operations of Nu Skin Korea,  with a focus on reviewing  customs
valuation issues and intercompany payments.

      The Customs Service  resolved  certain issues related to its audit without
imposing sanctions. The intercompany payment issue was referred to various other
government agencies,  which have also recently concluded their reviews and found
no wrong-doing and imposed no fines, sanctions or other restrictions. The import
valuation  issues,  which  management  considers  to be  routine in light of the
Company's extensive import and export activities, were referred to the valuation
division of the Customs Service. See "Risk Factors--Potential Negative Impact of
Distributor Actions." Management believes that other major importers of cosmetic
products and foreign-owned  direct selling companies have also been the focus of
regulatory reviews by South Korean authorities.

      Businesses which are more than 50% owned by non-citizens are not permitted
to operate in  Thailand  unless  they have an Alien  Business  Permit,  which is
frequently  difficult to obtain.  The Company is currently  operating  under the
Treaty of Amity and Economic  Relations  between  Thailand and the United States
(the "Treaty of Amity"). Under the Treaty of Amity,

                                      -27-
<PAGE>

an Alien Business  Permit is not required if a Thailand  business is owned by an
entity  organized  in the United  States,  a majority  of whose  owners are U.S.
citizens or  entities.  From time to time,  it has been  reported  that  certain
Thailand government officials have considered  supporting the termination of the
Treaty of Amity.  The Company could face  particular  difficulties in continuing
operations  in Thailand if the Treaty of Amity were  terminated  and the Company
were forced to obtain an Alien Business Permit.

   
      Based on the  Company's  and  NSI's  experience  and  research  (including
assistance  from counsel) and the nature and scope of inquiries from  government
regulatory  authorities,  the Company and NSI believe  that they are in material
compliance with all regulations  applicable to them. Despite this belief, either
the Company or NSI could be found not to be in material compliance with existing
regulations as a result of, among other things, the considerable  interpretative
and  enforcement  discretion  given to regulators  or misconduct by  independent
distributors.  In 1994, NSI and three of its distributors entered into a consent
decree  with the  Federal  Trade  Commission  (the  "FTC")  with  respect to its
investigation of certain product claims and distributor  practices,  pursuant to
which NSI paid  approximately  $1 million to settle  the FTC  investigation.  In
August  1997,  NSI  reached a  settlement  with the FTC with  respect to certain
product  claims and its  compliance  with the 1994 consent  decree,  pursuant to
which  settlement  NSI paid  $1.5  million  to the FTC.  During  1997,  NSI also
voluntarily  agreed  to  recall  and  rewrite  virtually  all of its  sales  and
marketing  materials to address FTC  concerns.  In February  1998,  the State of
Pennsylvania  filed a lawsuit  against NSI and one of its affiliates Big Planet,
Inc. ("Big Planet"),  alleging  violations of  Pennsylvania  law. In early March
1998, NSI and Big Planet agreed to suspend for 30 days all sales and recruitment
efforts related to Big Planet's potential  electricity  marketing  program.  Big
Planet also  volunteered  certain  other  restrictions  on its  business.  NSI's
primary  business of  distributing  personal care and  nutritional  products was
unaffected by the lawsuit. These events were reported in certain media.
    

       Any assertion or  determination  that either the Company,  NSI or any NSI
distributors are not in compliance with existing laws or regulations  could have
a material  adverse effect on the Company's  business and results of operations.
In  addition,  in any  country  or  jurisdiction,  the  adoption  of new laws or
regulations  or changes in the  interpretation  of existing laws or  regulations
could generate  negative  publicity and/or have a material adverse effect on the
Company's  business and results of operations.  The Company cannot determine the
effect, if any, that future  governmental  regulations or administrative  orders
may  have  on the  Company's  business  and  results  of  operations.  Moreover,
governmental  regulations  in countries  where the Company  plans to commence or
expand  operations may prevent,  delay or limit market entry of certain products
or require the reformulation of such products. Regulatory action, whether or not
it  results in a final  determination  adverse  to the  Company or NSI,  has the
potential  to  create  negative  publicity,  with  detrimental  effects  on  the
motivation and recruitment of distributors and,  consequently,  on the Company's
sales and earnings. See "Risk  Factors--Potential  Effects of Adverse Publicity"
and "--Entering New Markets."

Employees

      As of December 31, 1997, the Company had approximately 1,000 full-time and
part-time  employees.  None of the employees is  represented by a union or other
collective  bargaining  group. The Company  believes its  relationship  with its
employees  is good,  and does not  currently  foresee a  shortage  in  qualified
personnel  needed to operate the  business.  Each  Subsidiary  is directed by an
experienced manager.

Risk Factors

   
      There are certain significant risks facing the Company,  many of which are
substantial in nature.  Stockholders and prospective stockholders in the Company
should  consider  carefully the following  risks and  information in conjunction
with the other information  contained  herein.  The risk factors set forth below
relate to the Company's  business  prior to the  contemplated  NSI  Acquisition.
Certain of these  factors  may be  impacted  by the  proposed  NSI  Acquisition;
however, no assurance can be given that the NSI Acquisition will be consummated.
See "Recent Developments."
    

      Reliance Upon Independent Distributors of NSI. The Company distributes its
products  exclusively  through  independent  distributors  who  have  contracted
directly with NSI to become distributors. Consequently, the Company does

                                      -28-
<PAGE>

not contract directly with distributors but licenses its distribution system and
distributor  force from NSI.  Distributor  agreements  with NSI are  voluntarily
terminable  by  distributors  at any time.  The  Company's  revenue is  directly
dependent upon the efforts of these independent distributors,  and any growth in
future  sales  volume  will  require an increase  in the  productivity  of these
distributors and/or growth in the total number of distributors. As is typical in
the direct  selling  industry,  there is turnover in  distributors  from year to
year, which requires the sponsoring and training of new distributors by existing
distributors to maintain or increase the overall  distributor force and motivate
new and existing  distributors.  The Company  experiences  seasonal decreases in
distributor  sponsoring  and product sales in some of the countries in which the
Company operates because of local holidays and customary  vacation periods.  The
size of the  distribution  force can also be  particularly  impacted  by general
economic  and business  conditions  and a number of  intangible  factors such as
adverse  publicity  regarding the Company or NSI, or the public's  perception of
the  Company's  products,  product  ingredients,  NSI's  distributors  or direct
selling  businesses  in  general.  Historically,  the  Company  has  experienced
periodic  fluctuations  in the level of distributor  sponsorship (as measured by
distributor applications). However, because of the number of factors that impact
the  sponsoring  of new  distributors,  and the fact that the Company has little
control over the level of  sponsorship of new  distributors,  the Company cannot
predict the timing or degree of those  fluctuations.  There can be no  assurance
that the number or productivity of the Company's  distributors will be sustained
at  current  levels or  increased  in the  future.  In  addition,  the number of
distributors  as a percentage  of the  population  in a given  country or market
could  theoretically  reach  levels that become  difficult  to exceed due to the
finite  number  of  persons   inclined  to  pursue  a  direct  selling  business
opportunity.  This is of particular  concern in Taiwan,  where industry  sources
have estimated that up to 10% of the population is already involved in some form
of direct selling.

      Since   distributor   agreements   are  entered   into   between  NSI  and
distributors,  all of the  distributors who generate revenue for the Company are
distributors  of NSI. See  "--Relationship  with and Reliance on NSI;  Potential
Conflicts of Interest." Because distributors are independent contractors of NSI,
neither  NSI nor the  Company  is in a  position  to  provide  the same level of
direction,  motivation  and  oversight  as either  would with respect to its own
employees.  The  Company  relies on NSI to  enforce  distributors  policies  and
procedures.  Although  NSI  has a  compliance  department  responsible  for  the
enforcement of the policies and procedures that govern distributor  conduct,  it
can be difficult to enforce these policies and  procedures  because of the large
number of distributors and their  independent  status,  as well as the impact of
regulations  in certain  countries that limit the ability of NSI and the Company
to monitor and control the sales practices of distributors.

      Currency Risks. The Company's  foreign-derived sales and selling,  general
and  administrative  expenses  are  converted  to  U.S.  dollars  for  reporting
purposes.  Consequently,  the  Company's  reported  earnings  are  significantly
impacted by changes in currency  exchange  rates,  generally  increasing  with a
weakening dollar and decreasing with a strengthening  dollar.  In addition,  the
Company  purchases  inventory  from NSI in U.S.  dollars  and  assumes  currency
exchange  rate risk with  respect to such  purchases.  Local  currency in Japan,
Taiwan,  Hong Kong, South Korea,  Thailand and the Philippines is generally used
to settle  non-inventory  transactions  with NSI.  Given the  uncertainty of the
extent of exchange rate fluctuations,  the Company cannot estimate the effect of
these  fluctuations  on  its  future  business,   product  pricing,  results  of
operations or financial condition.  However, because nearly all of the Company's
revenue is realized in local currencies and the majority of its cost of sales is
denominated  in U.S.  dollars,  the  Company's  gross profits will be positively
affected by a weakening in the U.S. dollar and will be negatively  affected by a
strengthening in the U.S. dollar.

      The Company believes that a variety of complex factors impact the value of
local  currencies  relative to the U.S. dollar  including,  without  limitation,
interest rates, monetary policies, political environments, and relative economic
strengths.  The Company has been subject to  exceptionally  high  volatility  in
currency  exchange  rates in certain  markets during 1997. In order to partially
offset  the  anticipated  effect of these  currency  fluctuations,  the  Company
implemented a price  increase on certain of its products of between 5% and 9% on
average in 1997.  There can be no assurance  that future  currency  fluctuations
will not result in similar  concerns or adversely  affect the performance of the
price of the Class A Common  Stock.  Although  the  Company  tries to reduce its
exposure  to   fluctuations   in  foreign   exchange   rates  by  using  hedging
transactions,  such  transactions may not entirely offset the impact of currency
fluctuations.  Accordingly,  in the face of a strengthening  of the U.S. dollar,
the  Company's  earnings  will be adversely  affected.  The Company does not use
hedging  transactions  for trading or speculative  purposes.  See  "Management's
Discussion and Analysis of Financial

                                      -29-
<PAGE>

Condition and Results of  Operations,"  incorporated  herein by reference to the
Company's  1997 Annual  Report,  sections of which are filed herewith as Exhibit
13--Currency Fluctuation and Exchange Rate Information."

      Risks Related to the Proposed NSI  Acquisition.  The Company believes that
the proposed NSI Acquisition will offer opportunities for long-term efficiencies
in  operations  that should  positively  affect  future  results of the combined
operations of the Company and the Acquired Entities.  However, no assurances can
be given whether or when such  efficiencies will be realized.  In addition,  the
combined   companies   will  be  more  complex  and  diverse  than  the  Company
individually,  and the  combination  and continued  operation of their  distinct
business  operations  will  present  difficult   challenges  for  the  Company's
management  due to the increased  time and resources  required in the management
effort.  While management and the Board of Directors of the Company believe that
the combination can be effected in a manner which will increase the value of the
Company and the Acquired Entities,  no assurance can given that such realization
of  value  will be  achieved.  See  "Management's  Discussion  and  Analysis  of
Financial Condition and Results of Operations," incorporated herein by reference
to the Company's  1997 Annual  Report,  sections of which are filed  herewith as
Exhibit 13.

      Although the parties to the NSI  Acquisition  have entered into definitive
agreements,  the  closing  of the  NSI  Acquisition  is  subject  to the  timely
satisfaction  of certain  conditions  contained  in the  Acquisition  Agreement.
Although the Company  currently  expects that such  closing  conditions  will be
satisfied  or  waived,  there can be no  assurance  that the  closing of the NSI
Acquisition will occur. Such conditions include, among others, the receipt of an
opinion  from the  Company's  independent  public  accountants  with  respect to
certain  tax  matters  of the NSI  Acquisition,  the  receipt  of all  necessary
consents and approvals from  governmental  officials and other third parties and
the absence of any material  adverse change in the business or operations of the
Acquired Entities.

      Potential Effects of Adverse Publicity. The size of the distribution force
and the results of the  Company's  operations  can be  particularly  impacted by
adverse publicity regarding the Company or NSI, or their competitors,  including
publicity  regarding  the  legality  of network  marketing,  the  quality of the
Company's  products  and  product  ingredients  or  those  of  its  competitors,
regulatory  investigations of the Company or the Company's competitors and their
products,  distributor actions and the public's perception of NSI's distributors
and direct selling businesses generally.

      In 1991  and  1992,  NSI was the  subject  of  investigations  by  various
regulatory  agencies of eight states. All of the  investigations  were concluded
satisfactorily.  However,  the  publicity  associated  with  the  investigations
resulted in a material adverse impact on NSI's results of operations. The denial
by  the  Malaysian   government  in  1995  of  the  Company's   business  permit
applications due to distributor  actions  resulted in adverse  publicity for the
Company.  See"--Potential  Negative  Impact of  Distributor  Actions."  In South
Korea,  publicity  generated  by a coalition  of consumer  groups  targeted at a
competitor of the Company negatively impacted the Company's  operations in 1997.
In  addition,  the  South  Korean  government  and  certain  consumer  and trade
organizations  have  expressed  concerns which have  attracted  media  attention
regarding South Korean  consumption of luxury and foreign products,  in general.
The Company believes that the adverse publicity  resulting from these claims and
media campaigns has adversely  affected and may continue to adversely affect the
direct  selling  industry  and  the  Company's  South  Korean  operations.   See
"--Seasonality and Cyclicality;  Variations in Operating  Results." The State of
Pennsylvania  recently  filed an action  against NSI for alleged  violations  of
Pennsylvania  law relating to  activities  of Nu Skin  distributors  promoting a
business  called  Big  Planet.  The filing of the  action  precipitated  certain
negative media coverage just may have an impact on the operations of the Company
and its  affiliates.  There can be no  assurance  that the  Company  will not be
subject  to  adverse   publicity  in  the  future  as  a  result  of  regulatory
investigations   or  actions,   whether  of  the  Company  or  its  competitors,
distributor  actions,  actions of  competitors  or other  factors,  or that such
adverse  publicity  will not have a  material  adverse  effect on the  Company's
business  or results  of  operations.  See  "--Government  Regulation  of Direct
Selling Activities," "--Government Regulation of Products and Marketing;  Import
Restrictions," "--Other Regulatory Issues" and "--Entering New Markets."

      Potential Negative Impact of Distributor Actions.  Distributor actions can
negatively  impact the Company and its products.  From time to time, the Company
receives inquiries from regulatory agencies precipitated by distributor actions.
For example,  in October 1995, the Company's  business permit  applications were
denied by the  Malaysian  government  as the result of activities by certain NSI
distributors  before  required  government   approvals  could  be  secured.  NSI
subsequently

                                      -30-
<PAGE>

terminated the distributorship  rights of some of the distributors  involved and
elected to withdraw from the Malaysian  market for a period of time.  The denial
by the  Malaysian  government  of the  Company's  business  permit  applications
resulted in adverse publicity for the Company.  See "--Other Regulatory Issues."
Distributor activities in other countries in which the Company has not commenced
operations may similarly result in an inability to secure,  or delay in securing
required   regulatory   and  business   permits.   See   "Business--New   Market
Opportunities."  In addition,  the publicity  which can result from a variety of
potential distributor  activities such as inappropriate earnings claims, product
representations or improper  importation of Nu Skin products from other markets,
can make the sponsoring and retaining of distributors  more  difficult,  thereby
negatively  impacting  sales. See  "--Potential  Effects of Adverse  Publicity."
Furthermore, the Company's business and results of operations could be adversely
affected if NSI  terminates  a  significant  number of  distributors  or certain
distributors who play a key role in the Company's distribution system. There can
be no assurance that these or other distributor actions will not have a material
adverse effect on the Company's  business or results of  operations.  The recent
action  filed by the State of  Pennsylvania  against the Company  resulted  from
improper distributor actions. See "--Potential Effects of Adverse Publicity."

      Seasonality  and  Cyclicality;  Variations  in  Operating  Results.  While
neither seasonal nor cyclical  variations have materially affected the Company's
results of  operations to date,  the Company  believes that its rapid growth may
have  overshadowed  these factors.  Accordingly,  there can be no assurance that
seasonal  or  cyclical  variations  will not  materially  adversely  affect  the
Company's results of operations in the future.

      The direct selling industry in Asia is impacted by certain seasonal trends
such as major  cultural  events and vacation  patterns.  For example,  sales are
generally affected by local New Year celebrations in Japan,  Taiwan,  Hong Kong,
South Korea and Thailand, which occur in the Company's first quarter. Management
believes  that direct  selling in Japan is also  generally  negatively  impacted
during August, when many individuals traditionally take vacations.

      Generally,  the Company has  experienced  rapid revenue growth in each new
market from the commencement of operations.  In Japan, Taiwan and Hong Kong, the
initial  rapid  revenue  growth  was  followed  by a short  period  of stable or
declining   revenue   followed   by  renewed   growth   fueled  by  new  product
introductions,  an increase in the number of active  distributors  and increased
distributor productivity.  The Company's operations in South Korea experienced a
significant  decline in 1997 which was due in part to a business cycle common to
new  markets  opened  by the  Company  but which was due  primarily  to  general
economic turmoil and adverse business  conditions.  See "--Potential  Effects of
Adverse  Publicity."  An  additional  factor  which  the  Company  believes  has
contributed to revenue  decline in South Korea is the focus of key  distributors
on other recently-opened markets, including Thailand.

      In  addition,  the Company  may  experience  variations  in its results of
operations,  on a quarterly basis as new products are introduced and new markets
are opened.  There can be no  assurance  that current  revenue and  productivity
trends will be  maintained  in any of these  markets or that  future  results of
operations will follow historical performance.

      Government  Regulation  of  Direct  Selling  Activities.   Direct  selling
activities  are  regulated  by  various  governmental  agencies.  These laws and
regulations are generally  intended to prevent  fraudulent or deceptive schemes,
often  referred to as "pyramid" or "chain  sales"  schemes,  that promise  quick
rewards for little or no effort,  require  high entry costs,  use high  pressure
recruiting  methods and/or do not involve  legitimate  products.  In Japan,  the
Company's  distribution system is regulated under the "Door-to-Door"  Sales Law,
which requires the submission of specific  information  concerning the Company's
business and products and which provides  certain  cancellation  and cooling-off
rights  for  consumers  and new  distributors.  Management  has been  advised by
counsel that in some respects  Japanese laws are becoming more  restrictive with
respect  to direct  selling  in Japan.  In  Taiwan,  the Fair Trade Law (and the
Enforcement Rules and Supervisory Regulations of Multi-Level Sales) requires the
Company to comply with  registration  procedures and also provides  distributors
with certain  rights  regarding  cooling-off  periods and product  returns.  The
Company also complies with South Korea's  strict  Door-to-Door  Sales Act, which
requires, among other things, the regular reporting of revenue, the registration
of  distributors  together  with the issuance of a  registration  card,  and the
maintaining of a current distributor  registry.  This law also limits the amount
of commissions that a registered multi-level marketing company can

                                      -31-
<PAGE>

pay to its  distributors to 35% of revenue in a given month. In Thailand and the
Philippines,  general  fair trade laws impact  direct  selling  and  multi-level
marketing activities.

      Based on research  conducted  in opening its existing  markets  (including
assistance  from  local  counsel),  the  nature  and  scope  of  inquiries  from
government  regulatory  authorities  and the Company's  history of operations in
such markets to date, the Company believes that its method of distribution is in
compliance in all material  respects with the laws and  regulations  relating to
direct selling activities of all of the countries in which the Company currently
operates.  Many countries,  however,  including Singapore,  one of the Company's
potential markets,  currently have laws in place that would prohibit the Company
and NSI from conducting business in such markets. There can be no assurance that
the  Company  will be allowed to conduct  business in each of the new markets or
continue to conduct business in each of its existing markets licensed from NSI.
See "--Entering New Markets."

      Government Regulation of Products and Marketing; Import Restrictions.  The
Company and NSI are subject to or affected by extensive governmental regulations
not specifically addressed to network marketing.  Such regulations govern, among
other things, (i) product formulation, labeling, packaging and importation, (ii)
product  claims  and  advertising,  whether  made  by  the  Company,  NSI or NSI
distributors,  (iii) fair trade and distributor practices,  (iv) taxes, transfer
pricing and similar  regulations  that affect foreign taxable income and customs
duties, and (v) regulations governing foreign companies generally.

      With the exception of a small  percentage of revenues in Japan,  virtually
all  of the  Company's  sales  historically  have  been  derived  from  products
purchased from NSI. All of those products  historically  have been imported into
the  countries in which they were  ultimately  sold.  The countries in which the
Company  currently  conducts  business  impose  various  legal  restrictions  on
imports. In Japan, the Japanese Ministry of Health and Welfare ("MOHW") requires
the Company to possess an import business  license and to register each personal
care product imported into the country.  Packaging and labeling requirements are
also specified. The Company has had to reformulate many products to satisfy MOHW
regulations. In Japan, nutritional foods, drugs and quasi-drugs are all strictly
regulated.  The chief concern  involves the types of claims and  representations
that can be made regarding the efficacy of nutritional  products. In Taiwan, all
"medicated" cosmetic and pharmaceutical  products require registration.  In Hong
Kong and Macau,  "pharmaceutical"  products  are  strictly  regulated.  In South
Korea,  the Company is subject to and has obtained the mandatory  certificate of
confirmation  as a qualified  importer  of  cosmetics  under the  Pharmaceutical
Affairs  Law  as  well  as  additional  product  approvals  for  each  of the 45
categories  of cosmetic  products  which it imports.  Each new cosmetic  product
undergoes  a  60-day  post-customs  inspection  during  which,  in  addition  to
compliance  with  ingredient   requirements,   each  product  is  inspected  for
compliance with South Korean labeling requirements.  In Thailand,  personal care
products  are  regulated  by the Food and Drug  Association  and the Ministry of
Public Health and all of the Nu Skin  personal care products  introduced in this
market have qualified for simplified  approval procedures under Thai law. In the
Philippines,  Nu Skin  products are regulated by the Bureau of Food and Drug and
all products  introduced  in this market have been  registered.  There can be no
assurance  that  these or other  applicable  regulations  will not  prevent  the
Company  from   introducing  new  products  into  its  markets  or  require  the
reformulation of existing products.

      The Company has not  experienced  any  difficulty  maintaining  its import
licenses but has experienced  complications regarding health and safety and food
and  drug   regulations  for  nutritional   products.   Many  products   require
reformulation to comply with local  requirements.  In addition,  new regulations
could be adopted or any of the existing regulations could be changed at any time
in a manner that could have a material adverse effect on the Company's  business
and results of  operations.  Duties on imports are a component of national trade
and  economic  policy and could be changed in a manner that would be  materially
adverse  to the  Company's  sales  and  its  competitive  position  compared  to
locally-produced  goods,  in particular in countries  such as Taiwan,  where the
Company's  products  are already  subject to high customs  duties.  In addition,
import  restrictions in certain countries and jurisdictions  limit the Company's
ability to import  products  from NSI. In some  jurisdictions,  such as the PRC,
regulators may prevent the  importation of Nu Skin and IDN products  altogether.
Present or future health and safety or food and drug regulations  could delay or
prevent the  introduction of new products into a given country or marketplace or
suspend  or  prohibit  the  sale  of  existing   products  in  such  country  or
marketplace.


                                      -32-
<PAGE>

      Other Regulatory  Issues. As a U.S. entity operating through  subsidiaries
in foreign jurisdictions, the Company is subject to foreign exchange control and
transfer  pricing laws that regulate the flow of funds between the  Subsidiaries
and the  Company,  as well as the flow of funds  to NSI for  product  purchases,
management  services and contractual  obligations such as payment of distributor
commissions.  The  Company  believes  that it operates  in  compliance  with all
applicable customs, foreign exchange control and transfer pricing laws. However,
there can be no  assurance  that the  Company  will  continue  to be found to be
operating in  compliance  with foreign  customs,  exchange  control and transfer
pricing laws, or that such laws will not be modified,  which,  as a result,  may
require changes in the Company's operating procedures.

      As is the case with most network marketing companies,  NSI and the Company
have from time to time received  inquiries  from various  government  regulatory
authorities  regarding  the nature of their  business  and other  issues such as
compliance with local business opportunity and securities laws. Although to date
none of these  inquiries  has  resulted in a finding  materially  adverse to the
Company or NSI, adverse  publicity  resulting from inquiries into NSI operations
by certain  government  agencies  in the early  1990's,  stemming in part out of
inappropriate product and earnings claims by distributors,  materially adversely
affected  NSI's  business and results of  operations.  There can be no assurance
that the Company or NSI will not face  similar  inquiries  in the future  which,
either as a result of  findings  adverse to the Company or NSI or as a result of
adverse publicity resulting from the instigation of such inquiries, could have a
material adverse effect on the Company's business and results of operations. See
"--Potential Effects of Adverse Publicity."

      The Subsidiaries are periodically subject to reviews and audits by various
governmental  agencies,  particularly  in new  markets,  where the  Company  has
experienced high rates of growth.  Recently, the South Korean Ministry of Trade,
Industry and Energy commenced an examination of the largest foreign and domestic
owned network marketing  companies in South Korea,  including Nu Skin Korea. The
purposes  of the  examination  were stated to be to monitor  how  companies  are
operating and to audit current business  practices.  In addition,  Nu Skin Korea
has been subject to an audit by the South  Korean  Customs  Service.  Management
believes that this audit was precipitated largely as a result of Nu Skin Korea's
rapid growth and its position as the largest  importer of cosmetics and personal
care products in South Korea as well as by recent South Korean trade imbalances.
The Customs Service  reviewed a broad range of issues relating to the operations
of Nu Skin  Korea,  with a focus  on  reviewing  customs  valuation  issues  and
intercompany payments. Recently, the Customs Service has resolved certain issues
related to its audit without imposing sanctions.  The intercompany payment issue
was  referred to various  other  government  agencies  which have also  recently
concluded their reviews and found no wrong-doing and imposed no fines, sanctions
or other restrictions.  The import valuation issues,  which management considers
to be routine in light of the Company's  extensive import and export activities,
were  referred to the  valuation  division of the Customs  Service.  The Company
continues to believe that its actions  have been in  compliance  in all material
respects  with  relevant  regulations.   See  "--Potential  Negative  Impact  of
Distributor Actions." Management believes that other major importers of cosmetic
products are also the focus of regulatory reviews by South Korean authorities.

      Businesses which are more than 50% owned by non-citizens are not permitted
to operate in  Thailand  unless  they have an Alien  Business  Permit,  which is
frequently  difficult to obtain.  The Company is currently  operating  under the
Treaty of Amity and Economic  Relations  between  Thailand and the United States
(the "Treaty of Amity").  Under the Treaty of Amity, an Alien Business Permit is
not  required  if a Thailand  business  is owned by an entity  organized  in the
United States,  a majority of whose owners are U.S.  citizens or entities.  From
time to time, it has been reported that certain  Thailand  government  officials
have considered  supporting the termination of the Treaty of Amity. There can be
no assurance that, if the Treaty of Amity were terminated,  the Company would be
able to obtain an Alien Business Permit and continue operations in Thailand.

      Based on the  Company's  and  NSI's  experience  and  research  (including
assistance  from counsel) and the nature and scope of inquiries from  government
regulatory  authorities,  the Company believes that it is in material compliance
with all regulations applicable to the Company.  Despite this belief, either the
Company or NSI could be found not to be in  material  compliance  with  existing
regulations as a result of, among other things, the considerable  interpretative
and  enforcement  discretion  given to regulators  or misconduct by  independent
distributors.  In 1994, NSI and three of its distributors entered into a consent
decree with the United States Federal Trade  Commission (the "FTC") with respect
to its  investigation  of  certain  product  claims and  distributor  practices,
pursuant to which NSI paid approximately $1 million to settle the FTC

                                      -33-
<PAGE>

investigation.  In  August  1997,  NSI  reached a  settlement  with the FTC with
respect  to certain  product  claims and its  compliance  with the 1994  consent
decree  pursuant  to which  settlement  NSI paid  $1.5  million  to the FTC.  In
connection  with the August  1997  settlement,  NSI also  voluntarily  agreed to
recall and rewrite virtually all of its sales and marketing materials to address
FTC  concerns.  In  February  1998,  the State of  Pennsylvania  filed a lawsuit
against NSI and one of its affiliates Big Planet,  Inc.,  alleging violations of
Pennsylvania  law. In early March 1998, NSI and Big Planet agreed to suspend for
30 days all sales and  recruitment  efforts  related to Big  Planet's  potential
electricity  marketing  program.  Big  Planet  also  volunteered  certain  other
restrictions on its business.  NSI's primary  business of distributing  personal
care and nutritional  products was unaffected by the lawsuit.  These events were
reported in certain media.

      Even  though  neither the Company  nor the  Subsidiaries  has  encountered
similar regulatory concerns, there can be no assurances that the Company and the
Subsidiaries   will  not  be  subject  to  similar   inquiries  and   regulatory
investigations  or disputes and the effects of any adverse  publicity  resulting
therefrom.  Any assertion or determination  that either the Company,  NSI or any
NSI distributors  are not in compliance with existing laws or regulations  could
potentially have a material adverse effect on the Company's business and results
of operations. In addition, in any country or jurisdiction,  the adoption of new
laws or  regulations  or  changes  in the  interpretation  of  existing  laws or
regulations  could generate  negative  publicity  and/or have a material adverse
effect on the Company's  business and results of operations.  The Company cannot
determine  the  effect,  if  any,  that  future   governmental   regulations  or
administrative  orders  may  have  on the  Company's  business  and  results  of
operations.  Moreover,  governmental  regulations in countries where the Company
plans to commence or expand operations may prevent,  delay or limit market entry
of certain products or require the  reformulation  of such products.  Regulatory
action,  whether  or not it  results  in a final  determination  adverse  to the
Company or NSI, has the potential to create negative publicity, with detrimental
effects on the motivation and recruitment of distributors and, consequently,  on
the  Company's  sales  and  earnings.   See  "--Potential   Effects  of  Adverse
Publicity,"     "--Entering     New    Markets"    and     "Business--Government
Regulation--Regulation of Products and Marketing."

      Reliance  on  Certain  Distributors;  Potential  Divergence  of  Interests
between  Distributors  and the  Company.  The Global  Compensation  Plan  allows
distributors  to sponsor new  distributors.  The sponsoring of new  distributors
creates  multiple   distributor  levels  in  the  network  marketing  structure.
Sponsored  distributors  are referred to as "downline"  distributors  within the
sponsoring  distributor's  "downline  network."  If downline  distributors  also
sponsor  new  distributors,  additional  levels  of  downline  distributors  are
created,  with the new downline  distributors also becoming part of the original
sponsor's "downline network." As a result of this network marketing distribution
system, distributors develop relationships with other distributors,  both within
their own countries and  internationally.  The Company believes that its revenue
is  generated  from  thousands of  distributor  networks.  However,  the Company
estimates  that,  as of December 31, 1997,  approximately  300  distributorships
worldwide  comprised NSI's two highest  executive  distributor  levels (Hawaiian
Blue  Diamond  and  Blue  Diamond  distributors).  These  distributorships  have
developed   extensive   downline   networks   which   consist  of  thousands  of
sub-networks.  Together with such networks,  these distributorships  account for
substantially  all of the Company's  revenue.  Consequently,  the loss of such a
high-level  distributor  or another  key  distributor  together  with a group of
leading  distributors in such distributor's  downline network,  or the loss of a
significant number of distributors for any reason,  could adversely affect sales
of  the  Company's  products,  impair  the  Company's  ability  to  attract  new
distributors and adversely impact earnings.

      Under the Global  Compensation  Plan, a distributor  receives  commissions
based  on  products  sold  by  the   distributor  and  by  participants  in  the
distributor's  worldwide  downline  network,  regardless of the country in which
such participants are located. The Company, on the other hand, receives revenues
based  almost  exclusively  on sales of  products  to  distributors  within  the
Company's markets. So, for example, if a distributor located in Japan sponsors a
distributor in Europe, the Japanese  distributor could receive commissions based
on the sales made by the European distributor, but the Company would not receive
any revenue  since the products  would have been sold  outside of the  Company's
markets.  The  interests  of the  Company  and  distributors  therefore  diverge
somewhat in that the  Company's  primary  objective is to maximize the amount of
products sold within the Company's markets, while the distributors' objective is
to maximize the amount of products sold by the participants in the distributors'
worldwide  downline  networks.  The  Company  and NSI  have  observed  that  the
commencement  of  operations in a new country tends to distract the attention of
distributors  from the  established  markets  for a  period  of time  while  key
distributors begin to build their downline networks within the new country.  NSI
is

                                      -34-
<PAGE>

currently  contemplating  opening operations in additional  countries outside of
the  Company's  markets.  To the extent  distributors  focus  their  energies on
establishing downline networks in these new countries,  and decrease their focus
on building  organizations  within the Company's markets, the Company's business
and results of operations could be adversely affected.  Furthermore, the Company
itself is currently contemplating opening new markets. In the event distributors
focus  on these  new  markets,  sales in  existing  markets  might be  adversely
affected.  There can be no assurance that these new markets will develop or that
any  increase in sales in new markets will not be more than offset by a decrease
in sales in the Company's existing markets.

      Entering  New  Markets.  As part of its growth  strategy,  the Company has
acquired from NSI the right to act as NSI's  exclusive  distribution  vehicle in
Indonesia,  Malaysia, the PRC, Singapore and Vietnam. The Company has undertaken
reviews of the laws and regulations to which its operations  would be subject in
Indonesia,  Malaysia,  the PRC, Singapore and Vietnam. Given existing regulatory
environments and economic conditions,  the Company's entrance into Singapore and
Vietnam  is not  anticipated  in the  short  to  mid-term.  The  regulatory  and
political  climate in the other countries for which the Company has the right to
act as NSI's  exclusive  distributor is such that a replication of the Company's
current operating structure cannot be guaranteed. Because the Company's personal
care and nutritional  product lines are positioned as premium product lines, the
market  potential for the Company's  product lines in relatively  less developed
countries, such as the PRC and Vietnam, remains to be determined.  Modifications
to each product line may be needed to accommodate the market  conditions in each
country, while maintaining the integrity of the Company's products. No assurance
can be given  that  the  Company  will be able to  obtain  necessary  regulatory
approvals  to  commence  operations  in these new  markets,  or that,  once such
approvals are  obtained,  the Company and NSI, upon which the Company is largely
dependent  for  product  development  assistance,  will be able to  successfully
reformulate  Nu Skin personal care and IDN product lines in any of the Company's
new markets to attract local consumers.

   
      Each  of  the  proposed  new  markets  will  present   additional   unique
difficulties  and  challenges.  The  PRC,  for  example,  has  proven  to  be  a
particularly  difficult  market for foreign  corporations  due to its  extensive
government  regulation and historical  political tenets, and no assurance can be
given that the Company will be able to establish Nu Skin  operations  in the PRC
using the  Company's  business  model or  otherwise.  The Company  believes that
entering the PRC may require the  successful  establishment  of a joint  venture
enterprise with a Chinese partner and the establishment of a local manufacturing
presence.  These initiatives would likely require a significant  investment over
time by the  Company.  The Company  believes  that the PRC  national  regulatory
agency  responsible  for direct selling  periodically  reviews the regulation of
multi-level marketing.  Management is aware of recent media and other reports in
the PRC reporting an increasing desire on the part of senior government officers
to curtail or even abolish direct selling and multi-level  marketing activities.
These views may lead to changes in applicable regulations.  The Company believes
that PRC  regulators  are currently not issuing  direct  selling or  multi-level
marketing  licenses  and may take action  restricting  or  rescinding  currently
licensed direct selling businesses. The Company is actively working on these and
other issues  including  joint  ventures and  potential  marketing  alternatives
related  to  possible  Nu Skin  operations  in the PRC.  It is not known when or
whether  the  Company  will be  able to  implement  in the PRC  business  models
consistent  with those used by the Company in other  markets.  The Company  will
likely  have to apply for  licenses on a province  by  province  basis,  and the
repatriation  of the  Company's  profits  will be  subject  to  restrictions  on
currency  conversion and the fluctuations of the government  controlled exchange
rate.  In  addition,  because  distribution  systems  in  the  PRC  are  greatly
fragmented,  the  Company  may be forced to use  business  models  significantly
different from those used by the Company in more developed  countries.  The lack
of a comprehensive  legal system,  the  uncertainties of enforcement of existing
legislation  and laws,  and  potential  revisions of existing laws could have an
adverse effect on the Company's proposed business in the PRC.
    

      The other  potential  new markets  also  present  significant  regulatory,
political  and economic  obstacles to the Company.  In  Singapore,  for example,
network   marketing  is  currently  illegal  and  is  not  permitted  under  any
circumstances.   Although  the  Company  believes  that  this  restriction  will
eventually  be  relaxed  or  repealed,  no  assurance  can be  given  that  such
regulation will not remain in place and that the Company will not be permanently
prevented  from  initiating  sales  in  Singapore.  In  addition,  Malaysia  has
governmental  guidelines that have the effect of limiting  foreign  ownership of
direct selling companies operating in Malaysia to no more than 30%. There can be
no  assurance  that the  Company  will be able to properly  structure  Malaysian
operations  to comply  with this  policy.  In  October  of 1995,  the  Company's
business permit applications were denied by the Malaysian government as a result
of activities by certain NSI distributors. Therefore,

                                      -35-
<PAGE>

the Company believes that although significant opportunities exist to expand its
operations  into new  markets,  there can be no  assurance  that  these or other
difficulties  will not prevent the Company from  realizing  the benefits of this
opportunity.

      Managing Growth. The Company has experienced rapid growth since operations
in Hong Kong commenced in 1991. The management challenges imposed by this growth
include  entry  into  new  markets,  growth  in  the  number  of  employees  and
distributors,  expansion  of  facilities  necessary  to  accommodate  growth and
additions and  modifications  to the Company's  product  lines.  To manage these
changes effectively,  the Company may be required to hire additional  management
and  operations  personnel  and  to  improve  its  operational,   financial  and
management systems.

      Possible Adverse Effect on the Company of the Change in the Status of Hong
Kong.  The Company has  offices  and a portion of its  operations  in Hong Kong.
Effective  July 1,  1997,  the  exercise  of  sovereignty  over  Hong  Kong  was
transferred  from the  Government  of the United  Kingdom of Great  Britain  and
Northern Ireland (the "United  Kingdom"),  to the government of the PRC pursuant
to the Sino-British  Joint  Declaration on the Question of Hong Kong (the "Joint
Declaration"), and Hong Kong became a Special Administrative Region (SAR) of the
PRC. The Joint  Declaration  provided for Hong Kong to be under the authority of
the  government  of the PRC but Hong Kong will enjoy a high  degree of  autonomy
except in  foreign  and  defense  affairs,  and that  Hong  Kong be vested  with
executive,  legislative and independent  judicial power.  The Joint  Declaration
also  provides  that the current  social and economic  systems in Hong Kong will
remain unchanged for 50 years after June 30, 1997 and that Hong Kong will retain
the status of an  international  financial  center.  Although sales in Hong Kong
accounted for less than 5% of the Company's revenues for the year ended December
31, 1997,  Hong Kong serves as the location for the Company's  regional  offices
and an important base of operations  for many of the Company's  most  successful
distributors  whose  downline  distributor  networks  extend  into  other  Asian
markets. Any adverse effect on the social, political or economic systems in Hong
Kong resulting  from this transfer  could have a material  adverse effect on the
Company's  business  and results of  operations.  Although  the Company does not
anticipate any material adverse change in the business  environment in Hong Kong
resulting  from the 1997  transfer of  sovereignty,  the Company has  formulated
contingency  plans  to  transfer  the  Company's   regional  office  to  another
jurisdiction  in the  event  that  the  Hong  Kong  business  environment  is so
affected.

      Relationship  with and Reliance on NSI;  Potential  Conflicts of Interest.
NSI has  ownership  and control of the NSI  trademarks,  tradenames,  the Global
Compensation  Plan,  distributor  lists and related  intellectual  property  and
know-how  (collectively,  the "Licensed Property"),  and licenses to the Company
rights to use the Licensed  Property in certain markets.  NSI and its affiliates
currently operate in 17 countries,  excluding the countries in which the Company
currently  operates,  and will continue to market and sell Nu Skin personal care
and IDN  nutritional  products  in  these  countries,  as well as in  additional
countries  outside of the  Company's  markets,  through  the  network  marketing
channel.  Thus,  the Company  cannot use the NSI trademarks to expand into other
markets for which the Company does not  currently  have a license  without first
obtaining  additional  licenses  or  other  rights  from  NSI.  There  can be no
assurance that NSI will make any additional  markets available to the Company or
that the terms of any new licenses from NSI will be acceptable to the Company.
See "--Recent Developments."

      NSI has  licensed  to the  Company,  through the  Subsidiaries,  rights to
distribute  Nu Skin and IDN  products  and to use the  Licensed  Property in the
Company's  markets,  and NSIMG,  an  affiliate of NSI,  will provide  management
support services to the Company and the Subsidiaries,  pursuant to distribution,
trademark/tradename  license,  licensing  and  sales,  and  management  services
agreements (the "Operating Agreements"). The Company relies on NSI for research,
development,  testing,  labeling and regulatory  compliance for products sold to
the  Company  under  the  distribution  agreements,  and  virtually  all  of the
Company's  revenues are derived from products and sales aids  purchased from NSI
pursuant to these  agreements.  NSIMG  provides  the  Company  with a variety of
management and consulting services,  including,  but not limited to, management,
legal, financial, marketing and distributor support/training,  public relations,
international   expansion,   human  resources,   strategic   planning,   product
development  and  operations  administration  services.  Each  of the  Operating
Agreements  (other  than  the  distribution,   trademark/tradename  license  and
licensing and sales agreements for Nu Skin Korea,  which have shorter terms), is
for a term ending  December  31,  2016,  and is subject to  renegotiation  after
December  31,  2001,  in the  event  that the  Original  Stockholders  and their
affiliates,  on a combined basis, no longer  beneficially  own a majority of the
combined voting power of the  outstanding  shares of Common Stock of the Company
or of the common stock of NSI. The Company is almost completely dependent on the
Operating Agreements to conduct its business, and in the event NSI is unable

                                      -36-
<PAGE>

or unwilling  to perform its  obligations  under the  Operating  Agreements,  or
terminates the Operating  Agreements as provided therein, the Company's business
and    results    of    operations    will   be    adversely    affected.    See
"Business--Relationship with NSI" and "Recent Developments."

      After consummation of the Offerings and the NSI Acquisition, approximately
98% of the combined voting power of the outstanding  shares of Common Stock will
be  held  by  the  Original   Stockholders  and  certain  of  their  affiliates.
Consequently,  the Original  Stockholders  and certain of their  affiliates will
have the ability,  acting in concert,  to elect all directors of the Company and
approve any action  requiring  approval by a majority of the stockholders of the
Company.  Certain of the Original  Stockholders also own 100% of the outstanding
shares of NSI. As a result of this ownership,  and if the NSI Acquisition is not
consummated,  the Original  Stockholders  who are also  shareholders of NSI will
consider the short-term and the long-term impact of all stockholder decisions on
the  consolidated  financial  results of NSI and the Company.  See "--Control by
Existing Stockholders; Anti-Takeover Effects of Dual Classes of Common Stock."

   
      The  Operating  Agreements  were approved by the Board of Directors of the
Company,  which was,  except  with  respect  to the  approval  of the  Operating
Agreements with Nu Skin Thailand and Nu Skin  Philippines,  composed entirely of
individuals  who  were  also  officers  and  shareholders  of NSI at the time of
approval. The Operating Agreements with Nu Skin Thailand and Nu Skin Philippines
were approved by a majority of the  disinterested  directors of the Company.  In
addition,  some of the  executive  officers of the  Company  are also  executive
officers  of NSI.  It is  expected  that a  number  of the  Company's  executive
officers  will  continue to spend a portion of their time on the affairs of NSI,
for which they will continue to receive compensation from NSI.
    

      In view of the  substantial  relationships  between  the  Company and NSI,
conflicts  of interest  may exist or arise with  respect to existing  and future
business dealings,  including,  without  limitation,  the relative commitment of
time and energy by the executive  officers to the  respective  businesses of the
Company  and NSI,  potential  acquisitions  of  businesses  or  properties,  the
issuance of additional  securities,  the election of new or additional directors
and the payment of dividends by the Company.  There can be no assurance that any
conflicts of interest will be resolved in favor of the Company.  Under  Delaware
and Utah  law,  a person  who is a  director  of both the  Company  and NSI owes
fiduciary duties to both  corporations and their respective  shareholders.  As a
result,  persons who are  directors  of both the Company and NSI are required to
exercise  their  fiduciary  duties in light of what they  believe to be best for
each of the companies and its shareholders.

      Control by Existing Stockholders;  Anti-Takeover Effect of Dual Classes of
Common  Stock.  Because  of  the  relationship  between  the  Company  and  NSI,
management  elected to  structure  the  capitalization  of the Company in such a
manner as to  minimize  the  possibility  of a change in control of the  Company
without the consent of the Original  Stockholders.  Consequently,  the shares of
Class B Common Stock enjoy ten to one voting privileges over the shares of Class
A Common Stock until the outstanding  shares of Class B Common Stock  constitute
less  than  10%  of  the  total  outstanding   shares  of  Common  Stock.  After
consummation  of  the  Offerings,   and  the  NSI   Acquisition,   the  Original
Stockholders and certain of their  affiliates will  collectively own 100% of the
outstanding shares of the Class B Common Stock,  representing  approximately 98%
of the  combined  voting  power  of the  outstanding  shares  of  Common  Stock.
Accordingly,  the Original Stockholders and certain of their affiliates,  acting
fully or partially in concert,  will have the ability to control the election of
the  Board  of  Directors  of the  Company  and thus the  direction  and  future
operations of the Company without the supporting  vote of any other  stockholder
of the Company,  including decisions  regarding  acquisitions and other business
opportunities,  the  declaration  of dividends  and the  issuance of  additional
shares of Class A Common  Stock and other  securities.  NSI is a  privately-held
company,  all of the shares of which are owned prior to  consummation of the NSI
Acquisition by certain of the Original Stockholders. As long as the shareholders
of NSI prior to consummation of the NSI Acquisition are majority stockholders of
the Company,  assuming  they act in concert,  third  parties will not be able to
obtain  control of the  Company  through  purchases  of shares of Class A Common
Stock.

      Adverse Impact on Company Income Due to Distributor Option Program.  Prior
to the Underwritten  Offerings,  the Original  Stockholders  converted 1,605,000
shares  of Class B Common  Stock to Class A Common  Stock and  contributed  such
shares  of Class A Common  Stock to the  Company.  The  Company  granted  to NSI
options  to  purchase  such  shares of Class A Common  Stock  (the  "Distributor
Options"),  and NSI offered these options to qualifying distributors of NSI. The
Exercise Price

                                      -37-
<PAGE>

for each  Distributor  Option is $5.75,  which is 25% of the  initial  price per
share to the public of the Class A Common Stock in the  Underwritten  Offerings.
The Distributor  Options vested December  31,1997.  The shares of Class A Common
Stock underlying the Distributor  Options have been registered  pursuant to Rule
415 under the 1933 Act.

      The Company  incurred a total  pre-tax  non-cash  compensation  expense of
$19.9  million in connection  with the grant of the  Distributor  Options.  This
non-cash  compensation  expense resulted in a corresponding impact on net income
and net income per share.

      Reliance on and Concentration of Outside Manufacturers.  Virtually all the
Company's  products are sourced  through NSI and are  produced by  manufacturers
unaffiliated  with NSI. The Company  currently  has little or no direct  contact
with these  manufacturers.  The  Company's  profit  margins  and its  ability to
deliver its existing  products on a timely basis are dependent  upon the ability
of NSI's outside  manufacturers  to continue to supply  products in a timely and
cost-efficient manner.  Furthermore,  the Company's ability to enter new markets
and sustain  satisfactory  levels of sales in each market is  dependent  in part
upon the ability of  suitable  outside  manufacturers  to  reformulate  existing
products,  if necessary to comply with local regulations or market environments,
for introduction into such markets.  Finally,  the development of additional new
products in the future will  likewise be  dependent  in part on the  services of
suitable outside manufacturers.

      The Company currently acquires products or ingredients from sole suppliers
or suppliers that are considered by the Company to be the superior  suppliers of
such ingredients. The Company believes that, in the event it is unable to source
any  products or  ingredients  from its  current  suppliers,  the Company  could
produce such products or replace such products or substitute ingredients without
great  difficulty or prohibitive  increases in the cost of goods sold.  However,
there  can be no  assurance  that the loss of such a  supplier  would not have a
material adverse effect on the Company's business and results of operations.

      With  respect  to  sales  to the  Company,  NSI  currently  relies  on two
unaffiliated  manufacturers to produce approximately 70% and 80% of its personal
care and nutritional  products,  respectively.  NSI has a written agreement with
the primary supplier of the Company's personal care products that expires at the
end of 2000. An extension to such contract is currently  being  negotiated.  NSI
does not  currently  have a written  contract  with the primary  supplier of the
Company's  nutritional  products.  The Company  believes  that in the event that
NSI's relationship with any of its key manufacturers is terminated,  NSI will be
able  to find  suitable  replacement  manufacturers.  However,  there  can be no
assurance that the loss of either manufacturer would not have a material adverse
effect on the Company's business and results of operations.

      Reliance  on  Operations  of  and   Dividends   and   Distributions   from
Subsidiaries.  The Company is a holding company without operations of its own or
significant  assets other than ownership of 100% of the capital stock of each of
the Subsidiaries.  Accordingly, an important source of the Company's income will
be  dividends  and  other  distributions  from  the  Subsidiaries.  Each  of the
Subsidiaries  has its operations in a country other than the United States,  the
country in which the Company is organized. In addition, each of the Subsidiaries
receives its revenues in the local  currency of the country or  jurisdiction  in
which  it is  situated.  As a  consequence,  the  Company's  ability  to  obtain
dividends or other distributions is subject to, among other things, restrictions
on dividends under applicable  local laws and regulations,  and foreign currency
exchange  regulations of the country or  jurisdictions in which the Subsidiaries
operate. The Subsidiaries'  ability to pay dividends or make other distributions
to the  Company is also  subject  to their  having  sufficient  funds from their
operations  legally available for the payment of such dividends or distributions
that are not  needed to fund their  operations,  obligations  or other  business
plans.  Because the Company will be a stockholder  of each of the  Subsidiaries,
the Company's  claims as such will generally rank junior to all other  creditors
of  and  claims  against  the  Subsidiaries.  In  the  event  of a  Subsidiary's
liquidation,  there may not be assets  sufficient  for the Company to recoup its
investment in such Subsidiary.

      Taxation Risks and Transfer Pricing. The Company is subject to taxation in
the United States,  where it is incorporated,  at a statutory  corporate federal
tax rate of 35.0% plus any  applicable  state income  taxes.  In addition,  each
Subsidiary is subject to taxation in the country in which it operates, currently
ranging from a statutory  tax rate of 57.9% in Japan to 16.5% in Hong Kong.  The
Company is eligible to receive foreign tax credits in the U.S. for the amount of
foreign

                                      -38-
<PAGE>

taxes  actually  paid  in a  given  period.  In the  event  that  the  Company's
operations in high tax jurisdictions  such as Japan grow  disproportionately  to
the rest of the  Company's  operations,  the  Company  will be  unable  to fully
utilize its foreign tax credits in the U.S., which could, accordingly, result in
the  Company  paying  a  higher  overall  effective  tax  rate on its  worldwide
operations.

      Because the Subsidiaries operate outside of the United States, the Company
is subject to the jurisdiction of numerous foreign tax authorities.  In addition
to  closely  monitoring  the  Subsidiaries'  locally  based  income,  these  tax
authorities  regulate and restrict  various  corporate  transactions,  including
intercompany  transfers.  The Company believes that the tax authorities in Japan
and South Korea are  particularly  active in  challenging  the tax structures of
foreign corporations and their intercompany transfers.  The Company is currently
undergoing  a customs  audit in South Korea.  See  "--Government  Regulation  of
Products and Marketing;  Import  Restrictions" and "--Other  Regulatory Issues."
Although the Company believes that its tax and transfer  pricing  structures are
in compliance in all material  respects with the laws of every  jurisdiction  in
which it operates,  no assurance can be given that these  structures will not be
challenged by foreign tax  authorities  or that such  challenges or any required
changes  in such  structures  will not have a  material  adverse  effect  on the
Company's business or results of operations.

      Increase in  Distributor  Compensation  Expense.  Under the  Licensing and
Sales  Agreements  (the  "Licensing and Sales  Agreements")  between each of the
Subsidiaries and NSI, the Company,  through its  Subsidiaries,  is contractually
obligated  to pay a  distributor  commission  expense  of 42% of  commissionable
product  sales (with the  exception  of South  Korea  where,  due to  government
regulations,  the Company uses a formula  based upon a maximum  payout of 35% of
commissionable  product sales).  The Licensing and Sales Agreements provide that
the Company is to satisfy this  obligation by paying  commissions  owed to local
distributors.  In the event that these commissions  exceed 42% of commissionable
product sales,  the Company is entitled to receive the  difference  from NSI. In
the event that the commissions paid are lower than 42%, the Company must pay the
difference  to NSI.  Under this  formulation,  the  Company's  total  commission
expense is fixed at 42% of commissionable  product sales in each country (except
for South Korea).  The 42% figure has been set on the basis of NSI's  experience
over the past eight years during which period actual commissions paid in a given
year together with the cost of administering  the Global  Compensation Plan have
ranged  between  41% and 43% of  commissionable  product  sales  for  such  year
(averaging  approximately  42%). In the event that actual commissions payable to
distributors  from sales in the  Company's  markets  vary from these  historical
results,  whether as a result of changes in  distributor  behavior or changes to
the Global  Compensation  Plan or in the event that NSI's cost of  administering
the Global  Compensation  Plan  increases or decreases,  the Licensing and Sales
Agreements  provide that the intercompany  settlement  figure may be modified to
more  accurately  reflect  actual  results.  This  could  result in the  Company
becoming  obligated  to  make  greater  settlement  payments  to NSI  under  the
Licensing and Sales Agreements.  Such additional payments could adversely affect
the Company's  results of operations.  Because the Company licenses the right to
use the Global Compensation Plan from NSI, the structure of the plan,  including
commission rates, is under the control of NSI.

      Product Liability.  The Company may be subject,  under applicable laws and
regulations,  to  liability  for loss or  injury  caused  by its  products.  The
Company's Subsidiaries are currently covered for product liability claims to the
extent of and under insurance  programs  maintained by NSI for their benefit and
for the benefit of its  affiliates  purchasing  NSI products.  Accordingly,  NSI
maintains  a  policy  covering  product  liability  claims  for  itself  and its
affiliates with a $1 million per claim and $1 million annual aggregate limit and
an umbrella policy with a $40 million per claim and $40 million annual aggregate
limit.  Although  the  Company  has not been the  subject  of  material  product
liability  claims and the laws and  regulations  providing for such liability in
the Company's  markets appear to have been seldom utilized,  no assurance can be
given that the Company may not be exposed to future  product  liability  claims,
and,  if any such  claims are  successful,  there can be no  assurance  that the
Company will be adequately covered by insurance or have sufficient  resources to
pay such  claims.  The  Company  does not  currently  maintain  its own  product
liability policy.

      Competition.  The markets for personal care and  nutritional  products are
large and intensely  competitive.  The Company competes  directly with companies
that  manufacture and market  personal care and nutritional  products in each of
the Company's  product lines.  The Company  competes with other companies in the
personal care and  nutritional  products  industry by emphasizing  the value and
premium  quality of the Company's  products and the convenience of the Company's
distribution

                                      -39-
<PAGE>

system. Many of the Company's competitors have much greater name recognition and
financial resources than the Company. In addition, personal care and nutritional
products can be purchased in a wide variety of channels of  distribution.  While
the Company  believes that  consumers  appreciate  the  convenience  of ordering
products  from home  through a sales  person or  through a  catalog,  the buying
habits of many consumers  accustomed to purchasing  products through traditional
retail channels are difficult to change. The Company's product offerings in each
product  category  are also  relatively  small  compared to the wide  variety of
products offered by many other personal care and nutritional  product companies.
There can be no assurance that the Company's  business and results of operations
will not be affected  materially by market  conditions  and  competition  in the
future.

      The Company also competes with other direct selling organizations, some of
which have longer operating  histories and higher  visibility,  name recognition
and financial resources.  The leading network marketing company in the Company's
existing markets is Amway  Corporation and its affiliates.  The Company competes
for new  distributors  on the  basis  of the  Global  Compensation  Plan and its
premium  quality  products.  Management  envisions the entry of many more direct
selling  organizations  into the  marketplace  as this  channel of  distribution
expands over the next several  years.  The Company has been advised that certain
large,   well-financed  corporations  are  planning  to  launch  direct  selling
enterprises which will compete with the Company in certain of its product lines.
There can be no assurance that the Company will be able to successfully meet the
challenges posed by this increased competition.

      The  Company  competes  for the  time,  attention  and  commitment  of its
independent  distributor force. Given that the pool of individuals interested in
the business  opportunities  presented by direct  selling tends to be limited in
each market,  the potential pool of distributors  for the Company's  products is
reduced to the extent other network  marketing  companies  successfully  recruit
these individuals into their businesses.  Although  management believes that the
Company  offers an attractive  business  opportunity,  there can be no assurance
that other network marketing companies will not be able to recruit the Company's
existing  distributors or deplete the pool of potential  distributors in a given
market.

      Operations  Outside the United States.  The Company's revenues and most of
its expenses are recognized  primarily outside of the United States.  Therefore,
the  Company is subject to transfer  pricing  regulations  and foreign  exchange
control,  taxation,  customs and other laws.  The  Company's  operations  may be
materially and adversely  affected by economic,  political and social conditions
in the countries in which it operates. A change in policies by any government in
the Company's  markets  could  adversely  affect the Company and its  operations
through,  among other  things,  changes in laws,  rules or  regulations,  or the
interpretation   thereof,   confiscatory  taxation,   restrictions  on  currency
conversion,  currency  repatriation or imports,  or the expropriation of private
enterprises.  Although the general trend in these countries has been toward more
open  markets and trade  policies  and the  fostering  of private  business  and
economic  activity,  no  assurance  can be given that the  governments  in these
countries  will  continue to pursue such policies or that such policies will not
be significantly altered in future periods. This could be especially true in the
event of a change in leadership,  social or political disruption or upheaval, or
unforeseen  circumstances affecting economic,  political or social conditions or
policies.  The Company is aware of news  releases in South  Korea,  for example,
reporting comments by political figures proposing restrictions on foreign direct
sellers designed to protect the market share of local companies. There can be no
assurance  that such  activities,  or other similar  activities in the Company's
markets,  will not result in passage of legislation or the enactment of policies
which  could  materially  adversely  affect the  Company's  operations  in these
markets.  In addition,  the Company's  ability to expand its operations into the
new markets for which it has received an  exclusive  license to  distribute  NSI
products will directly depend on its ability to secure the requisite  government
approvals  and comply  with the local  government  regulations  in each of those
countries.  The Company has in the past  experienced  difficulties  in obtaining
such approvals as a result of certain actions taken by its distributors,  and no
assurance  can be given that  these or similar  problems  will not  prevent  the
Company from  commencing  operations in those  countries.  See  "--Entering  New
Markets."

      Anti-Takeover  Effects  of  Certain  Charter,  Contractual  and  Statutory
Provisions.   The  Board  of  Directors  is   authorized,   subject  to  certain
limitations,  to  issue  without  further  consent  of  the  stockholders  up to
25,000,000  shares of preferred  stock with rights,  preferences  and privileges
designated by the Board of Directors.  In addition, the Company's Certificate of
Incorporation  requires the approval of 66 2/3% of the outstanding  voting power
of the Class A

                                      -40-
<PAGE>

Common Stock and the Class B Common Stock to authorize or approve certain change
of control transactions. See "Description of Capital Stock--Common Stock--Voting
Rights"  and  "--Mergers  and  Other  Business   Combinations."   The  Company's
Certificate of  Incorporation  and Bylaws also contain  certain  provisions that
limit the ability to call special  meetings of  stockholders  and the ability of
stockholders to bring business  before or to nominate  directors at a meeting of
stockholders.  See  "Description  of  Capital  Stock--Other  Charter  and  Bylaw
Provisions."  Pursuant to the 1996 Stock Incentive Plan, in the event of certain
change of control  transactions  the Board of  Directors  has the  right,  under
certain  circumstances,  to accelerate the vesting of options and the expiration
of any restriction periods on stock awards.  Finally,  the Operating  Agreements
with NSI and NSIMG are subject to  renegotiation  after December 31, 2001 upon a
change  of  control  of  the  Company.  Any  of  these  actions,  provisions  or
requirements could have the effect of delaying, deferring or preventing a change
of  control  of  the  Company.  See  "Business--Relationship  with  NSI--General
Provisions" and "Recent Developments."

      The  Company is subject to the  provisions  of Section  203 of the General
Corporation Law of the State of Delaware (the  "Anti-Takeover  Law")  regulating
corporate   takeovers.   The   Anti-Takeover   Law  prevents   certain  Delaware
corporations,  including those whose securities are listed on the New York Stock
Exchange,   from  engaging,   under  certain   circumstances,   in  a  "business
combination"  (which  includes  a merger of more  than 10% of the  corporations'
assets) with an  "interested  stockholder"  (a  stockholder  who,  together with
affiliates and associates, within the prior three years owned 15% or more of the
corporation's  outstanding voting stock) for three years following the date that
such  stockholder  became an  "interested  stockholder,"  unless  the  "business
combination" or "interested  stockholder" is approved in a prescribed  manner. A
Delaware  corporation  may "opt out" of the  Anti-Takeover  Law with an  express
provision in its original  certificate of incorporation or an express  provision
in its  certificate of  incorporation  or bylaws  resulting from a stockholders'
amendment  approved by at least a majority of the outstanding voting shares. The
Company has not "opted out" of the provisions of the Anti-Takeover Law.

      Absence of Dividends.  The Company does not anticipate  that any dividends
will be  declared  on its Common  Stock in the  immediate  future.  The  Company
intends from time to time to re-evaluate this policy based on its net income and
its alternative uses for retained  earnings,  if any. Any future  declaration of
dividends  will be subject to the  discretion  of the Board of  Directors of the
Company and subject to certain  limitations under the General Corporation Law of
the State of Delaware.  The timing,  amount and form of dividends,  if any, will
depend,  among other things, on the Company's  results of operations,  financial
condition,  cash  requirements and other factors deemed relevant by the Board of
Directors of the  Company.  There can be no  assurance  regarding  the timing or
payment of any future  dividends  by the  Company.  It is  anticipated  that any
dividends,  if declared, will be paid in U.S. dollars. The Company, as a holding
company,  will be dependent on the earnings and cash flow of, and  dividends and
distributions  from, the Subsidiaries to pay any cash dividends or distributions
on the Class A Common Stock that may be  authorized by the Board of Directors of
the Company.  See  "--Reliance on Operations of and Dividends and  Distributions
from Subsidiaries."


ITEM 2.   PROPERTIES

      In each of its current  markets,  the Company  has  established  a central
office for the local administrative  staff directed by a general manager.  These
offices  also have a  training  room for  distributor  and  employee  use and an
adjoining distribution center where distributors can place, pay for, and pick up
orders. In Japan,  Taiwan,  and South Korea additional pick up centers have been
added to provide better service to distributors  and meet the increasing  demand
for product.  In Hong Kong, the Company maintains a distributor  business center
where established  distributors can use office space for training and sponsoring
activities at cost.

      In addition to the Company's  corporate  headquarters in Provo,  Utah, the
following table summarizes, as of March 5, 1998, the Company's leased office and
distribution  facilities  in  each  country  where  the  Company  currently  has
operations.


                                      -41-
<PAGE>

                                                                     Approximate
 Location                   Function                                 Square Feet
- ----------                 ----------                                -----------
Tokyo, Japan.............. Central office/distribution center           44,000
Osaka, Japan.............. Distribution center/office                   14,000
Fukuoka, Japan............ Warehouse/distribution center                12,000
Taipei, Taiwan............ Central office/distribution center           26,000
Kaohsiung, Taiwan......... Distribution center/office                   10,000
Taichung, Taiwan.......... Distribution center/office                   17,000
Nankan, Taiwan............ Warehouse/distribution center                37,000
Tainan, Taiwan............ Warehouse/distribution center                 8,000
Causeway Bay, Hong Kong... Central office/distribution                  19,000
                           center/distributor
                           business center/regional office
Tsing Yi, Hong Kong....... Warehouse                                    10,000
Macau..................... Distribution center/office                    2,000
Seoul, South Korea........ Central office/distribution center           30,000
Seoul, South Korea........ Distribution center                           7,000
Kyungki-Do, South Korea... Warehouse                                    16,000
Pusan, South Korea........ Distribution center                          10,000
Bangkok, Thailand......... Central office/distribution center           13,000
Bangkok, Thailand......... Warehouse/distribution center                10,000
Chiang Mai, Thailand...... Distribution center                           6,000
Manila, Philippines....... Central office/distribution center           10,000
Manila, Philippines....... Distribution center                           5,000


ITEM 3.   LEGAL PROCEEDINGS

      The Company is not a party to any  litigation  or other legal  proceedings
which are expected to have a material adverse effect on its financial  condition
or results of operations, nor are any such proceedings known to be contemplated.


ITEM 4.   SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

      There were no matters  submitted to a vote of the security  holders during
the fourth quarter of the fiscal year ended December 31, 1997.


                                      -42-
<PAGE>

                                     PART II


ITEM 5. MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER MATTERS

          The information required by Item 5 of Form 10-K is incorporated herein
by reference from the  information  contained in the section  captioned  "Common
Stock" in the Company's  1997 Annual Report to  Stockholders,  sections of which
are attached hereto as Exhibit 13.


ITEM 6. SELECTED FINANCIAL DATA

          The information required by Item 6 of Form 10-K is incorporated herein
by reference from the information  contained in the section captioned  "Selected
Financial Data" in the Company's 1997 Annual Report to Stockholders, sections of
which are attached hereto as Exhibit 13.


ITEM 7. MANAGEMENT'S  DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
OF OPERATIONS

          The information required by Item 7 of Form 10-K is incorporated herein
by  reference  from  the   information   contained  in  the  section   captioned
"Management's  Discussion  and  Analysis of Financial  Condition  and Results of
Operations " in the Company's  1997 Annual Report to  Stockholders,  sections of
which are attached hereto as Exhibit 13.


ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

          The information required by Item 8 of Form 10-K is incorporated herein
by reference from the information  contained in the section captioned "Financial
Statements  and  Supplementary  Data" in the  Company's  1997  Annual  Report to
Stockholders, sections of which are attached hereto as Exhibit 13.


ITEM 9. CHANGES  IN AND  DISAGREEMENTS  WITH  ACCOUNTANTS  ON  ACCOUNTING  AND
FINANCIAL DISCLOSURE

          None.


                                      -43-

<PAGE>

                                    PART III
   
ITEM 10. DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

      The directors  and  executive  officers of the Company and key managers of
the Subsidiaries as of March 5, 1998 were as follows:


  Name                   Age        Position
  ----                   ---        --------
  Blake M. Roney          39        Chairman of the Board
  Steven J. Lund          44        President, Chief Executive Officer and
                                    Director
  Renn M. Patch           47        Chief Operating Officer
  Corey B. Lindley        33        Chief Financial Officer
  Michael D. Smith        52        Vice President of North Asia
  Grant F. Pace           46        Vice President of Southeast Asia and China
  M. Truman Hunt          38        Vice President of Legal Affairs and Investor
                                    Relations
  Keith R. Halls          40        Secretary and Director
  Takashi Bamba           62        President, Nu Skin Japan
  John Chou               51        President, Nu Skin Taiwan
  Sandra N. Tillotson     41        Director
  Brooke B. Roney         35        Director
  Max L. Pinegar          66        Director
  E.J. "Jake" Garn        65        Director
  Paula Hawkins           71        Director
  Daniel W. Campbell      43        Director

   Blake M.  Roney has  served as  Chairman  of the  Board  since the  Company's
inception. Mr. Roney is a director, the president and a shareholder of NSI and a
director and shareholder of the Subsidiaries and an executive officer of certain
of the Subsidiaries. He received a B.S. degree from Brigham Young University. He
is the brother of Brooke B. Roney.

   Steven J. Lund has been President,  Chief Executive Officer and a Director of
the Company since its inception.  Mr. Lund is a director,  executive officer and
shareholder  of NSI and the  Subsidiaries.  Mr.  Lund  previously  worked  as an
attorney in private  practice.  He received a B.A.  degree  from  Brigham  Young
University and a J.D. degree from Brigham Young University's J. Reuben Clark Law
School.

   Renn M.  Patch has been Chief  Operating  Officer  of the  Company  since its
inception.  Since 1992, he has served as Vice President of Global Operations and
Assistant  General  Manager of NSI.  From 1991 to 1992, he served as Director of
Government  Affairs  of NSI.  Prior  to  joining  NSI in  1991,  Mr.  Patch  was
associated  with  the  Washington,  D.C.  consulting  firm of Parry  and  Romani
Associates.  Mr. Patch earned a B.A. degree from the University of Minnesota,  a
J.D.  degree from  Hamline  University  School of Law and an L.L.M.  degree from
Georgetown University.

   Corey B. Lindley has been Chief  Financial  Officer of the Company  since its
inception.  From 1993 to 1996, he served as Managing Director,  International of
NSI. Mr. Lindley worked as the International Controller of NSI from 1991 to 1994
and lived in Hong Kong and Japan during that time.  From 1990 to 1991, he served
as  Assistant  Director of Finance of NSI.  Mr.  Lindley is a  Certified  Public
Accountant.  Prior to joining NSI in 1990, he worked for the accounting  firm of
Deloitte and Touche.  He earned a B.S. degree from Brigham Young  University and
an M.B.A. degree from Utah State University.

   Michael D. Smith has been Vice  President of North Asia for the Company since
December  1997. Mr Smith was Vice  President of Operations  for the Company from
inception  until December  1997. He also served  previously as Vice President of
Asian Operations for NSI. In addition,  he served as General Counsel of NSI from
1992 to 1996 and as Director of Legal Affairs

                                      -44-
<PAGE>

of NSI from 1989 to 1992.  He earned B.S. and M.A.  degrees  from Brigham  Young
University and a J.D. degree from the University of Utah.

   Grant F. Pace has served as Vice  President  Southeast  Asia and China  since
December 1997. From 1992 to 1997, he was Regional Vice President-Direct  Selling
in the  Asian  region  for Sara Lee and from 1988 to 1997 he was  President  and
Regional Managing Director, Southeast Asia for Avon Products. He received a J.D.
degree  from  Brigham  Young  University  and  an  M.B.A.  degree  from  Harvard
University.

   M. Truman Hunt has served as Vice  President  of Legal  Affairs and  Investor
Relations  since the  Company's  inception.  He also  served as  Counsel  to the
President  of NSI from  1994 to 1996.  From  1991 to 1994,  Mr.  Hunt  served as
President and Chief Executive  Officer of Better Living  Products,  Inc., an NSI
affiliate  involved in the  manufacture and  distribution of houseware  products
sold  through  traditional  retail  channels.  Prior  to  that  time,  he  was a
securities and business attorney in private practice.  He received a B.S. degree
from Brigham Young University and a J.D. degree from the University of Utah.

   Keith R. Halls has served as  Secretary  and a Director of the Company  since
its inception.  Mr. Halls is a director,  general vice president and shareholder
of NSI and a director  and  shareholder  of the  Subsidiaries  and an  executive
officer  of  certain  of the  Subsidiaries.  Mr.  Halls  is a  Certified  Public
Accountant.  Mr.  Halls  received a B.A.  degree from  Stephen F.  Austin  State
University and a B.S. degree from Brigham Young University.

   Takashi Bamba has served as President and/or General Manager of Nu Skin Japan
since 1993.  Prior to joining Nu Skin Japan in 1993, Mr. Bamba served five years
as President and CEO of Avon Products Co.,  Ltd., the publicly  traded  Japanese
subsidiary of Avon  Products,  Inc. Prior to working at Avon Products Co., Ltd.,
he spent 17 years at Avon Products, Inc. He received a B.A. degree from Yokohama
National University.

   John Chou has served as President  and/or  General  Manager of Nu Skin Taiwan
since 1991.  Prior to joining Nu Skin Taiwan in 1991, he spent  twenty-one years
in international  marketing and management with 3M Taiwan Ltd., Amway Taiwan and
Universal  PR Co.  Mr.  Chou is a  standing  director  of the  Taiwan ROC Direct
Selling Association.  He is also a member of the Kiwanis International,  and the
Taiwan  American  Chamber of Commerce.  He received a B.A.  degree from Tan Kang
University in Taipei, Taiwan.

   Sandra  N.  Tillotson  has  served as a  Director  of the  Company  since its
inception.  Ms. Tillotson is a director,  general vice president and shareholder
of NSI and a director  and  shareholder  of the  Subsidiaries  and an  executive
officer of certain of the  Subsidiaries.  She earned a B.S.  degree from Brigham
Young University.

   Brooke B. Roney has served as a Director of the Company since its  inception.
Mr. Roney is a director,  general vice  president and  shareholder  of NSI and a
director and shareholder of the Subsidiaries and an executive officer of certain
of the Subsidiaries. He is the brother of Blake M. Roney.

   Max L. Pinegar has served as a Director of the Company since  September 1996.
He has also served as General Manager of NSI since 1989 and as Vice President of
NSI since 1992. He received a B.A.  degree from Brigham Young  University and an
M.B.A. degree from the University of Utah.

   E.J.  "Jake" Garn has served as a Director  of the Company  since March 1997.
Senator Garn has been Vice Chairman of Huntsman Corporation,  one of the largest
privately-held  companies  in the U.S.,  since 1993.  He  currently  serves as a
director for Dean Witter Funds,  John Alden Life Insurance  Company and Franklin
Covey & Co.,  Inc.  From 1974 to 1993,  Senator  Garn was a member of the United
States Senate and served on numerous senate committees. He received a B.A.
degree from the University of Utah.

                                      -45-
<PAGE>

   Paula  Hawkins  has served as a Director  of the  Company  since  March 1997.
Senator  Hawkins  is the  principal  of Paula  Hawkins  &  Associates,  Inc.,  a
management  consulting company.  From 1980 to 1986, Senator Hawkins was a member
of the United States Senate and served on numerous senate committees.

   Daniel W.  Campbell has served as a Director of the Company since March 1997.
Mr. Campbell has been a Managing General Partner of EsNet, Ltd. since 1994. From
1992 to 1994,  Mr.  Campbell was the Senior Vice  President and Chief  Financial
Officer  of  WordPerfect  Corporation  and prior to that was a Partner  of Price
Waterhouse LLP. He received a B.S. degree from Brigham Young University.

   Blake M. Roney and Brooke B. Roney are brothers.  The Company is not aware of
any other family  relationships among any director,  executive officer or person
nominated to become a director.  The Certificate of Incorporation of the Company
contains provisions  eliminating or limiting the personal liability of directors
for  violations of a director's  fiduciary  duty to the extent  permitted by the
Delaware General Corporation Law.

COMPLIANCE WITH SECTION 16(a) OFTHE SECURITIES EXCHANGE ACT OF 1934

   Section 16(a) of the  Securities  Exchange Act of 1934, as amended,  requires
the Company's  officers and directors and persons who own beneficially more than
ten percent of a registered  class of the  Company's  equity  securities to file
with the  Securities  and Exchange  Commission  and the New York Stock  Exchange
initial  reports  of  ownership  and  reports of  changes  in  ownership  of the
Company's equity  securities.  Officers,  directors and greater than ten percent
beneficial owners are required to furnish the Company with copies of all Section
16(a) reports they file.

   Based  solely upon a review of the copies of such  reports  furnished  to the
Company or written  representations  that no other  reports were  required,  the
Company  believes  that  during the  fiscal  year ended  December  31,  1997 the
Company's  officers,  directors and greater than ten percent  beneficial  owners
complied with all applicable Section 16(a) filing requirements, except that each
of Messrs. Bamba, Chou, Lindley,  Patch, and Smith did not timely report on Form
5 the grant of stock bonus  awards made in 1996 and Mr. Pace filed a late Form 3
in connection with his commencement of employment with the Company.

ITEM 11. EXECUTIVE COMPENSATION

   The following table sets forth certain  information  regarding the annual and
long-term compensation for services rendered in all capacities during the fiscal
years  ended  December  31,  1995,  1996 and 1997 of those  persons who were the
Company's  chief  executive  officer  or one  of  the  other  four  most  highly
compensated   executive   officers  of  the  Company  or  key  managers  of  the
Subsidiaries during the last fiscal year (collectively, the "Named Officers").

   The  Company  was  formed  in  September  1996,  and  consequently   paid  no
compensation  to the Named  Officers  during the fiscal year ended  December 31,
1995 and during the first  eight  months of the fiscal year ended  December  31,
1996.  However,  salary,  bonus and other compensation is presented in the table
below  for 1995 and  until  September  1996  based  on  payments  by NSI and the
Subsidiaries  and from  September  1996  through  1997 based on  payments by the
Company and the Subsidiaries to the Named Officers as if the Company had been in
existence during all of 1995 and 1996. During 1995, 1996 and 1997, Messrs. Bamba
and Chou were,  and continue to be,  employed full time as the General  Managers
and/or  Presidents  of Nu Skin  Japan  and Nu  Skin  Taiwan,  respectively,  and
received  all of their  compensation  from the  Company  through  certain of the
Subsidiaries.  During  1995,  1996 and 1997,  Messrs.  Lund and Patch were,  and
continue to be,  executive  officers of NSI. The  compensation  presented in the
table below  reflects an allocation of the time spent by Messrs.  Lund and Patch
providing services to the Company and certain Subsidiaries during 1995, 1996 and
1997. During 1995 and 1996, Mr. Lindley was an employee of NSI.

                                      -46-
<PAGE>

The compensation presented in the table below reflects an allocation of the time
spent by Mr.  Lindley  providing  services to the  Company  during  1996.  These
salaries and bonuses are in addition to any amounts received during the relevant
periods by these officers from NSI in return for their services to NSI.

                           Summary Compensation Table

<TABLE>
<CAPTION>

                                           Annual Compensation
                              ---------------------------------------------
                                                                                Long-Term
                                                                  Other       Compensation
                                                                  Annual       Restricted       All Other
Name and Principal Position     Year     Salary      Bonus     Compensation   Stock Awards    Compensation
- ---------------------------     ----     ------      -----     ------------   -------------   ------------
<S>                             <C>      <C>       <C>          <C>              <C>              <C>

Steven J. Lund...............   1997     $275,779  $227,752(1)  $        --              --       $      --
   President and Chief          1996      259,973    89,345(1)           --              --              --
   Executive Officer            1995      236,364    82,529(1)           --              --              --
Takashi Bamba................   1997      393,520   180,364(2)   180,364(3)              --        3,450(5)
   President, Nu Skin Japan     1996      364,138   174,557(2)   195,401(3)      401,375(4)        3,297(5)
                                1995      361,028   105,563(2)    98,063(3)              --        3,297(5)
John Chou....................   1997      253,408    84,469(2)    84,469(6)              --              --
   President, Nu Skin Taiwan    1996      211,000    56,232(2)    77,897(6)      401,375(4)              --
                                1995      185,370    75,786(2)    63,730(6)              --              --
Corey B. Lindley.............   1997      163,727    89,947(1)    16,373(7)              --       15,582(8)
   Chief Financial Officer      1996       62,780    17,288(1)           --      401,375(4)              --
                                1995           --           --           --              --              --
Renn M. Patch................   1997      148,673    72,819(1)    23,788(7)              --        1,151(8)
   Chief Operating Officer      1996       98,638    20,437(1)    13,800(7)      401,375(4)        5,542(8)
                                1995       97,175   104,765(9)   18,750(10)              --              --
</TABLE>
- ----------------------

(1) Cash bonus paid to the recipient not pursuant to a formal bonus plan.

(2) Cash bonus paid during the year reported  pursuant to a cash bonus long-term
    incentive plan for the Presidents of the Subsidiaries.

(3) Includes  deferred  portion  of a bonus  accrued  during  the year  reported
    pursuant to a cash bonus long-term  incentive plan for the Presidents of the
    Subsidiaries and annual lease payments for an automobile.

(4) Employee  stock bonus awards for 13,000  shares of Class A Common Stock were
    granted in 1996 to each of Messrs.  Bamba,  Chou and  Lindley by the Company
    pursuant to the 1996 Stock  Incentive  Plan and to Mr. Patch by NSI pursuant
    to its own stock  incentive  plan. The awards vest 25% per year beginning in
    November  1997.  Dividends  will be  paid  only on  shares  actually  issued
    pursuant to employee stock bonus awards and only as, when and if declared by
    the  Company's  Board of  Directors.  Employee  stock bonus awards have been
    valued for  purposes  of this table using the  closing  market  price of the
    Company's  Class A Common Stock on December 31, 1996 (307/8)  multiplied  by
    the number of shares underlying the awards.

(5) Annual premium for pension insurance policy.

(6) Includes  deferred  portion  of a bonus  accrued  during  the year  reported
    pursuant to a cash bonus long-term  incentive plan for the Presidents of the
    Subsidiaries and annual payments for an automobile and club dues.

(7) Includes  deferred  portion of a bonus accrued  during the year reported not
    pursuant to a formal bonus plan.

(8) Includes  compensation  in the form of the cash  value of the use of certain
    NSI-owned property and other perquisites.

                                      -47-
<PAGE>

(9) Noncash bonus paid to Mr. Patch, not pursuant to a formal bonus plan.

(10)Includes  $16,500  of  accrued  deferred  compensation  and $2,250 of vested
    deferred compensation awarded to Mr. Patch under NSI's deferred compensation
    plan.

   The following table sets forth certain  information with respect to grants of
stock options  pursuant to the Nu Skin Asia Pacific,  Inc. 1996 Stock  Incentive
Plan (the "1996  Stock  Incentive  Plan")  during  fiscal year 1997 to the Named
Officers.

                      Option Grants in Last Fiscal Year(1)

<TABLE>
<CAPTION>

                                        Percentage                                  Potential
                                         of Total                              Realizable Value at
                                          Options   Exercise                      Assumed Annual
                                        Granted to   or Base                   Rates of Stock Price
                              Options    Employees    Price                        Appreciation
                              Granted    in Fiscal     per      Expiration      for Option Term(2)
Name                         (Shares)      Year       Share        Date            5%         10%
- ----                         --------      ----       -----     ----------      --------    ------
<S>                              <C>       <C>        <C>        <C>           <C>         <C>
Steven J. Lund ...........         0        --         --           --               --          --
Takashi Bamba ............    25,000        11.6%     $20.875    10/20/07      $328,204    $831,734
John Chou ................    25,000        11.6       20.875    10/20/07       328,204     831,734
Corey B. Lindley .........    26,000        12.0       20.875    10/20/07       341,333     865,004
Renn M. Patch ............    26,000        12.0       20.875    10/20/07       341,333     865,004
</TABLE>

- ----------------------
(1) Under the terms of the 1996 Stock Incentive Plan, all options granted become
    exercisable  in four  equal  annual  installments  beginning  on the date of
    grant.  Options  are  granted  for a term of ten  years,  subject to earlier
    termination  in  certain  events.  The  exercise  price is equal to the fair
    market  value  of the  Class  A  Common  Stock  on the  date of  grant.  The
    Compensation  Committee  and/or  the Board of  Directors  retains  or retain
    discretion,  subject  to  certain  restrictions,  to  modify  the  terms  of
    outstanding options and to reprice outstanding options.

(2) Potential gains are net of the exercise price,  but before taxes  associated
    with the  exercise.  Amounts  represent  hypothetical  gains  that  could be
    achieved  for the  respective  options if exercised at the end of the option
    term. The assumed 5% and 10% rates of stock price  appreciation are provided
    in accordance with the rules of the Securities and Exchange Commission,  and
    do not represent the Company's  estimate or projection of the future Class A
    Common Stock price.  Actual  gains,  if any, on stock option  exercises  are
    dependent  upon the future  financial  performance  of the Company,  overall
    market conditions and the option holder's  continued  employment through the
    vesting   period.   This  table  does  not  take  into  account  any  actual
    appreciation  in the  price  of the  Class A Common  Stock  from the date of
    grant.

                                      -48-
<PAGE>

    The  following  table  sets  forth  certain   information  with  respect  to
unexercised  options  under  the 1996  Stock  Incentive  Plan  held by the Named
Officers as of December 31, 1997. No options were  exercised by any of the Named
Officers in 1997.

    Aggregated  Option/SAR  Exercises  in Last Fiscal Year and Fiscal  Year-End
    Option/SAR Values

                                                      Value of Unexercised
                    Number of Unexercised Options     In-the-Money Options
                        at December 31, 1997         at December 31, 1997(1)
                    -----------------------------  --------------------------
Name                  Exercisable  Unexercisable   Exercisable  Unexercisable
- --------------------  -----------  -------------   -----------  -------------
Steven J. Lund .....            0              0        $    0         $    0
Takashi Bamba ......            0         25,000             0              0
John Chou ..........            0         25,000             0              0
Corey B. Lindley ...            0         26,000             0              0
Renn M. Patch ......            0         26,000             0              0


- ----------------------


(1) Based on the  average of the high and low sales  price of the Class A Common
    Stock on the New York Stock Exchange on December 31, 1997 ($17.31),  none of
    the unexercised options were in the money.

Employment Agreements

    Messrs. Bamba and Chou have entered into employment  agreements with Nu Skin
Japan  and  Nu  Skin  Taiwan,   respectively.   Under  these  agreements,  these
individuals are paid an annual salary and receive various other benefits.  These
individuals are also entitled to participate in a cash bonus long-term incentive
plan.

    Mr.  Bamba is  employed as the  President  of Nu Skin Japan at a 1998 annual
salary of approximately $341,000. This salary is subject to annual review. Under
the terms of his employment agreement, Mr. Bamba is entitled to reimbursement of
business-related  expenses,  the use of an automobile provided by Nu Skin Japan,
and  participation  in any retirement  plan offered by Nu Skin Japan.  Mr. Bamba
also has the right under his employment agreement to have Nu Skin Japan purchase
a country club  membership  and pay related dues,  although he has not exercised
this right. Mr. Bamba is also provided with a private insurance plan paid for by
Nu Skin Japan  provided  the premium for such  private  insurance  plan does not
exceed (Y)300,000 per year. Under his employment agreement, Mr. Bamba has agreed
to certain  confidentiality  obligations.  The term of Mr. Bamba's employment is
indefinite,  subject  to  termination  by Mr.  Bamba or Nu Skin Japan upon three
months' notice.

     Mr. Chou is employed  as the  President  of Nu Skin Taiwan at a 1998 annual
salary of approximately  $300,000.  Under the terms of his employment agreement,
Mr. Chou received a personal loan in the amount of $1 million. The loan bears no
interest and is payable upon demand if Mr. Chou ceases to be employed by Nu Skin
Taiwan or an affiliate. The loan is to be repaid by applying $100,000 of the sum
earned by Mr.  Chou under the Bonus  Incentive  Plan per year  against  the loan
balance.  If less than  $100,000 is earned under the Bonus  Incentive  Plan in a
given year,  $100,000 is nevertheless  applied against the loan balance.  If Mr.
Chou is terminated "without cause," any loan balance will be forgiven. Under the
terms of his employment agreement, Mr. Chou is also entitled to health insurance
paid for in part by Nu Skin Taiwan. Nu Skin Taiwan also provides Mr. Chou with a
monthly car allowance.  The term of Mr. Chou's  employment  agreement  currently
extends until August 2002. Under his employment  agreement,  Mr. Chou has agreed
to certain confidentiality and non-competition obligations.

                                      -49-
<PAGE>

Bonus Incentive Plan

    The Company has adopted a bonus incentive plan for the Presidents of certain
of the Subsidiaries.  Under the current bonus incentive plan, Messrs.  Bamba and
Chou are  entitled to receive an annual  cash bonus based upon the prior  year's
operating results of the Subsidiary for which they are responsible. Participants
in this bonus  incentive plan are able to receive a bonus equal to 100% of their
respective  salaries,  conditioned on meeting certain  performance  criteria and
subject to cash  availability  and  approval  of the Board of  Directors  of the
Company.  One half of this bonus is payable by February 15 of the year following
the year in which the bonus is earned and the remaining one half is deferred and
vests ratably over 10 years or at age 65,  whichever  occurs first.  The Company
has not adopted a formal bonus plan for  executives of the Company.  The Company
has, from time to time, paid  discretionary  cash bonuses to executives based on
market and individual performance.


Compensation of Directors

   Each director who does not receive  compensation as an officer or employee of
the  Company,  NSI or its  affiliates  is  entitled  to receive an annual fee of
$25,000 for serving on the Board of Directors,  a fee of $1,000 for each meeting
of the Board of Directors or any committee meeting thereof attended and a fee of
$1,000 for each committee  meeting  attended if such director is the chairperson
of that committee. Each director may be reimbursed for certain expenses incurred
in attending Board of Directors and committee meetings.

   In addition,  certain  directors may be granted options or stock bonus awards
under the 1996 Stock Incentive Plan. On October 20, 1997, the Board of Directors
approved  stock bonus awards for E.J.  "Jake" Garn,  Paula Hawkins and Daniel W.
Campbell  of 2,500  shares of Class A Common  Stock  each  under the 1996  Stock
Incentive Plan. All of such shares were immediately  vested. Also on October 20,
1997, the Board of Directors  ratified stock option grants to E.J.  "Jake" Garn,
Paula Hawkins and Daniel W.  Campbell to purchase  10,000 shares each of Class A
Common Stock under the 1996 Stock  Incentive Plan. All options were granted with
an exercise  price equal to the fair market value of the Class A Common Stock on
September 16, 1997, the date the Compensation Committee approved the grants. The
options vest on the day before the next annual meeting of stockholders following
the date of grant.

                          COMPENSATION COMMITTEE REPORT

    Notwithstanding  anything to the  contrary  set forth in any of the previous
filings made by the Company under the Securities Act of 1933, as amended, or the
Securities  Act of 1934,  as amended,  that might  incorporate  future  filings,
including,  but not limited to, this Proxy  Statement,  in whole or in part, the
following  Compensation  Committee  Report and the  performance  graph appearing
herein shall not be deemed to be  incorporated by reference into any such future
filings.

    This  Compensation   Committee  Report  discusses  the  Company's  executive
compensation  policies and the basis for the compensation  paid to the Company's
executive  officers,  including  its Chief  Executive  Officer,  Steven J. Lund,
during the fiscal year ended December 31, 1997.

     Compensation  Policy.  The  Company's  policy  with  respect  to  executive
compensation has been designed to:

    o   Adequately and fairly compensate executive officers in relation to their
        responsibilities, capabilities and contributions to the Company and in a
        manner that is  commensurate  with  compensation  paid by  companies  of
        comparable size or within the Company's industry;

    o   Reward  executive  officers for the achievement of short-term  operating
        goals and for the enhancement of the long-term value of the Company; and

    o   Align  the  interests  of  the  executive  officers  with  those  of the
        Company's  stockholders  with respect to short-term  operating goals and
        long-term increases in the price of the Company's Common Stock.

                                      -50-
<PAGE>

    The components of compensation paid to certain executive officers consist of
(a) base salary, (b) incentive  compensation in the form of discretionary annual
bonus  payments,  annual  bonus  payments  and other  awards made by the Company
(through the  Compensation  Committee)  under the Company's bonus incentive plan
for the Presidents of certain  Subsidiaries  and the Nu Skin Asia Pacific,  Inc.
1996 Stock Incentive Plan, respectively, and (c) certain other benefits provided
to the  Company's  executive  officers.  The  Compensation  Committee  has  been
responsible for reviewing and approving cash compensation paid by the Company to
its executive  officers and members of the  Company's  senior  management  team,
including  bonuses and awards  made under the  aforementioned  incentive  plans,
selecting  the  individuals  who  will  receive  such  bonuses  and  awards  and
determining  the  timing,  pricing  and  amount of all such  bonuses  and awards
granted.

    As described  above,  the Company has adopted a bonus incentive plan for the
Presidents  of certain of the  Subsidiaries.  The  Company has not yet adopted a
formal bonus incentive plan for other executive  officers.  During 1997, bonuses
made to executive  officers  other than the  Presidents of certain  Subsidiaries
were  discretionary and based on achievement of business targets and objectives.
The Company  believes its  incentive  compensation  plan for the  Presidents  of
certain  Subsidiaries  rewards  those  individuals  when  the  Company  and  its
stockholders  have  benefited  from  achieving the Company's  goals and targeted
objectives, all of which the Compensation Committee feels will dictate, in large
part,  the  Company's  future  operating  results.  The  Compensation  Committee
believes that its policy of compensating  certain of its executive officers with
incentive-based compensation fairly and adequately compensates those individuals
in relation to their  responsibilities,  capabilities  and  contribution  to the
Company,  and in a  manner  that  is  commensurate  with  compensation  paid  by
companies of comparable  size or within the  Company's  industry.  In 1997,  the
Compensation  Committee  engaged the consulting  firm of Towers Perrin to review
and evaluate the  compensation  and incentive plans for the Company's  executive
officers.  Certain  of the  recommendations  made by  Towers  Perrin  have  been
implemented  and  certain  recommendations  are still  being  considered  by the
Compensation Committee.

    Components of Compensation.  The primary  components of compensation paid by
the Company to its executive officers and senior management  personnel,  and the
relationship of such  components of  compensation to the Company's  performance,
are discussed below:

    Base Salary.  For the fiscal year ended December 31, 1997, the  Compensation
Committee  reviewed  and  approved  the base  salary  paid by the Company to its
executive   officers  and  the  Presidents  of  certain   Subsidiaries.   Annual
adjustments  to base  salaries  are  determined  based upon a number of factors,
including the Company's  performance (to the extent such  performance can fairly
be attributed or related to each executive's officer's performance),  as well as
the  nature  of each  executive  officer's  responsibilities,  capabilities  and
contributions.  In addition,  for the fiscal year ended  December 31, 1997,  the
Compensation  Committee  reviewed the base salaries of its executive officers in
an  attempt  to   ascertain   whether   those   salaries   fairly   reflect  job
responsibilities  and  prevailing  market  conditions  and  rates  of  pay.  The
Compensation  Committee believes that base salaries for the Company's  executive
officers have been  reasonable in relation to the Company's size and performance
in  comparison  with the  compensation  paid by  similarly  sized  companies  or
companies within the Company's industry.

    Incentive  Compensation.  As discussed  above, a substantial  portion of the
compensation  paid to the  Presidents of certain of the  Subsidiaries  is in the
form of incentive  compensation  designed to reward the achievement of operating
goals.  Under the terms of the bonus  incentive  plan for the  Presidents of the
Subsidiaries  and the Nu Skin Asia Pacific,  Inc. 1996 Stock Incentive Plan, the
Board of Directors and the  Compensation  Committee have  authority,  within the
terms of such plans, to select the executive  officers and employees who will be
granted bonuses and other awards and to determine the timing, pricing and amount
of any such bonuses or awards.

    Other Benefits.  The Company  maintains certain other plans and arrangements
for the benefit of its executive  officers.  The Company believes these benefits
are  reasonable  in relation to the  executive  compensation  practices of other
similarly sized companies or companies within the Company's industry.

                                      -51-
<PAGE>

    Compensation of the Chief Executive  Officer.  Steven J. Lund, the Company's
President and Chief Executive  Officer also served during 1997 as Executive Vice
President of NSI and an officer of certain other Subsidiaries.  During 1998, Mr.
Lund will continue to be an executive officer of Nu Skin USA, Inc., an affiliate
of the Company,  and a portion of his  compensation  will be paid by that entity
and certain of its  affiliates.  During 1997, Mr. Lund received a portion of his
cash  compensation  from NSI.  The amounts set forth in the table above  reflect
that  portion of Mr.  Lund's  salary and bonus which is allocated to the Company
based on the relative amount of time spent on the Company's affairs in 1997.

    Conclusion.  The Compensation Committee believes that the concepts discussed
above  further  the  stockholders'   interests  and  that  officer  compensation
encourages  responsible  management of the Company.  The Compensation  Committee
regularly  considers  the  effect  of  management  compensation  on  stockholder
interests.  In the past, the Board of Directors  based its review in part on the
experience  of its own  members and on  information  requested  from  management
personnel.  In 1997, the Compensation Committee sought input from Towers Perrin,
an executive compensation and benefits firm regarding the Company's compensation
policies  and  strategies.   In  the  future,  these  factors,  reports  of  the
Compensation  Committee and discussions with and information compiled by various
independent  consultants  retained  by the Company  will be used in  determining
officer compensation.

                                            COMPENSATION COMMITTEE OF THE
                                            BOARD OF DIRECTORS

                                            Keith R. Halls
                                            Max L. Pinegar
                                            Paula Hawkins
                                            Daniel W. Campbell

           COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

     The  Compensation  Committee  is  comprised  of Keith R.  Halls,  Daniel W.
Campbell,  Paula Hawkins and Max L. Pinegar.  Mr. Halls is also the Secretary of
the  Company.  Mr.  Halls has entered  into a  Stockholders  Agreement  with the
Company  and  certain   other   stockholders   of  the  Company.   See  "Certain
Relationships and Transactions--Stockholders Agreement." During fiscal 1997, Mr.
Halls was an executive  officer,  director and stockholder of NSI, and is now an
executive  officer,  director and  stockholder  of Nu Skin USA, Inc. and various
other affiliates of the Company. During fiscal 1997, Mr. Pinegar was an employee
of NSI.  Several members of the Company's Board of Directors were also directors
of NSI and have set compensation for certain  executive  officers of the Company
who have been or will  continue  to be  executive  officers of NSI, Nu Skin USA,
Inc.  or  certain  of  their   affiliates.   See  "Certain   Relationships   and
Transactions--Acquisition  of  NSI,"  "--Operating,   License  and  Distribution
Agreements;  Certain Effects of the NSI Acquisition,"  "Proposal  3--Approval of
Class A Common Stock Issuable Upon  Conversion of Series A Preferred  Stock" and
"Interests of Certain Persons in the Proposals."

                             STOCK PERFORMANCE GRAPH

    Set forth below is a line graph comparing the cumulative  total  stockholder
return (stock price appreciation plus dividends) on the Company's Class A Common
Stock  with  the  cumulative  total  return  of the S&P 500  Index  and a market
weighted  index of publicly  traded peers for the period from  November 22, 1996
(the date of the Company's  initial public offering)  through December 31, 1997.
The graph assumes that $100 is invested in each of the Class A Common Stock, the
S&P 500 Index and the index of publicly  traded  peers on November  22, 1996 and
that all dividends were  reinvested.  The publicly traded  companies in the peer
group are Amway Asia Pacific,  Ltd., Amway Japan, Ltd., Tupperware  Corporation,
Revlon, Inc. and Avon Products.

                                      -52-
<PAGE>

                COMPARISON OF CUMULATIVE TOTAL STOCKHOLDER RETURN
                        AMONG NU SKIN ASIA PACIFIC, INC.,
                           PEER GROUP AND BROAD MARKET


                                [GRAPHIC OMITTED]


   Measurement Period      Company      S&P 500 Index          Peer Group Index
   ------------------      -------      -------------          ----------------
   November 22, 1996       $100.00             $100.00              $100.00
   December 31, 1996        107.39               98.02                99.03
   December 31, 1997         63.48              130.72                75.48


ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

            The  following  table sets forth certain  information  regarding the
beneficial  ownership of the  Company's  Class A Common Stock and Class B Common
Stock as of March 2, 1998, by (i) each person (or group of  affiliated  persons)
who is known by the Company to own beneficially  more than 5% of the outstanding
shares of the  Class A Common  Stock or Class B Common  Stock,  (ii) each of the
Company's  directors,  (iii) each of the Company's  "Named Officers" (as defined
under "Executive  Compensation"),  and (iv) all executive officers and directors
and director  nominees of the Company as a group.  The information in this table
assumes (a) the exercise of all the options to purchase shares of Class A Common
Stock (the  "Distributor  Options")  offered in the Company's Rule 415 Offerings
commenced in connection  with the Company's  initial  public  offering,  (b) the
issuance of the 64,500 shares of Class A Common Stock pursuant to employee stock
bonus awards (which have not yet vested)  offered by the Company in the Rule 415
Offerings  and the shares of Class A Common  Stock  underlying  such stock bonus
awards,  (c) the issuance of the 1,250,000 stock bonus awards offered by NSI and
its affiliates excluding the Company in the Rule 415 Offerings and the shares of
Class A Common Stock underlying such stock bonus awards,  (d) the exercise by an
executive  officer of the  Company of an option to  purchase  250,825  shares of
Class A Common  Stock,  and (e) the exercise by certain  directors and executive
officers of unvested  non-qualified  stock options to purchase 189,000 shares of
Class A Common Stock.  The business  address of the 5%  stockholders  is 75 West
Center Street, Provo, Utah, 84601.

                                      -53-
<PAGE>

                             Class A               Class B
                         Common Stock(1,2)    Common Stock(1,2)
                         ----------------    -------------------
                                    % of                    % of    % of Voting
Name                      Shares    Class       Shares     Class      Power(2)
- ----                     --------   -----    -----------   -----    -----------
Blake M. Roney(3)           --       --      20,414,763     29.0        28.5
Nedra D. Roney(4)           --       --      14,213,895     20.2        19.8
Sandra N. Tillotson(5)      --       --       8,554,510     12.2        11.9
Craig S. Tillotson(6)       --       --       4,402,658      6.3         6.1
R. Craig Bryson(7)          --       --       4,918,236      7.0         6.9
Steven J. Lund(8)           --       --       4,223,224      6.0         5.9
Brooke B. Roney(9)          --       --       3,425,322      4.9         4.8
Keith R. Halls(10)          --       --         894,115      1.3         1.2
Max L. Pinegar(11)        11,300      *              --       --          *
Daniel W. Campbell(12)    12,500      *              --       --          *
E.J. "Jake" Garn(13)      12,500      *              --       --          *
Paula Hawkins(14)         12,500      *              --       --          *
Renn M. Patch(15)         40,500      *              --       --          *
Corey B. Lindley(16)      40,600      *              --       --          *
Takashi Bamba(17)         38,000      *              --       --          *
John Chou(18)             38,215      *              --       --          *
BNASIA, Ltd.(19)            --       --      19,881,455     28.3        27.8
RCKASIA, Ltd.(20)           --       --       4,775,736      6.8         6.7
All directors and        535,440     4.5     37,759,803     53.7        52.7
officers as a group(16
persons) (21)

- -------------------
*Less than 1%

(1)  Each share of Class B Common Stock is convertible at any time at the option
     of the  holder  into one share of Class A Common  Stock  and each  share of
     Class B Common Stock is  automatically  converted into one share of Class A
     Common Stock upon the transfer of such share of Class B Common Stock to any
     person  who is not a  Permitted  Transferee  as  defined  in the  Company's
     Amended and Restated Certificate of Incorporation.

(2)  Each share of Class A Common  Stock has one vote per  share,  each share of
     Class B Common  Stock has ten votes per  share,  and each share of Series A
     Preferred Stock generally has no voting rights.

(3)  Includes shares  beneficially  owned or deemed to be owned  beneficially by
     Blake M. Roney as  follows:  19,881,455  shares of Class B Common  Stock as
     general partner of BNASIA, Ltd., a limited partnership, and with respect to
     which he shares voting and investment power with his wife Nancy L. Roney as
     set forth in footnote 19 below;  357,143  shares of Class B Common Stock as
     co-trustee and with respect to which he shares voting and investment  power
     with his wife Nancy L. Roney; and 176,165 shares of Class B Common Stock as
     trustee and with respect to which he has sole voting and investment power.

(4)  Includes shares  beneficially  owned or deemed to be owned  beneficially by
     Nedra D.  Roney  as  follows:  13,913,895  shares  of Class B Common  Stock
     directly  and with  respect  to which she has sole  voting  and  investment
     power;  and 300,000  shares of Class B Common Stock as co-trustee  and with
     respect to which she shares voting and investment power.

(5)  Includes shares  beneficially  owned or deemed to be owned  beneficially by
     Sandra N.  Tillotson as follows:  7,584,743  shares of Class B Common Stock
     directly  and with  respect  to which she has sole  voting  and  investment
     power;  424,767  shares of Class B Common Stock as trustee and with respect
     to which she has sole voting and investment power;  500,000 shares of Class
     B Common Stock as manager of a limited  liability  company and with respect
     to which she has sole voting and  investment  power;  and 45,000  shares of
     Class B Common  Stock as  co-trustee  and with  respect to which she shares
     voting and investment power.

                                      -54-
<PAGE>

(6)  Includes shares  beneficially  owned or deemed to be owned  beneficially by
     Craig S.  Tillotson  as follows:  2,962,912  shares of Class B Common Stock
     directly and with respect to which he has sole voting and investment power;
     112,500 shares of Class B Common Stock as trustee and with respect to which
     he has sole voting and investment  power;  327,246 shares of Class B Common
     Stock  as  co-trustee  and with  respect  to which  he  shares  voting  and
     investment  power;  and 1,000,000 shares of Class B Common Stock as manager
     of a limited liability company and with respect to which he has sole voting
     and investment power.

(7)  Includes shares beneficially owned or deemed to be owned beneficially by R.
     Craig  Bryson  as  follows:  4,775,736  shares  of Class B Common  Stock as
     general partner of RCKASIA,  Ltd., a limited partnership,  and with respect
     to which he shares  voting and  investment  power with his wife Kathleen D.
     Bryson as set forth in  footnote 20 below;  and  142,500  shares of Class B
     Common Stock as  co-trustee  and with respect to which he shares voting and
     investment power with his wife Kathleen D. Bryson.

(8)  Includes shares  beneficially  owned or deemed to be owned  beneficially by
     Steven  J. Lund as  follows:  3,144,751  shares of Class B Common  Stock as
     general  partner  of a limited  partnership  and with  respect  to which he
     shares  voting and  investment  power with his wife Kalleen  Lund;  897,902
     shares of Class B Common  Stock as trustee and with respect to which he has
     sole voting and  investment  power;  and  180,571  shares of Class B Common
     Stock  as  co-trustee  and with  respect  to which  he  shares  voting  and
     investment power with his wife Kalleen Lund.

(9)  Includes shares  beneficially  owned or deemed to be owned  beneficially by
     Brooke B. Roney as  follows:  3,362,665  shares of Class B Common  Stock as
     general  partner  of a limited  partnership  and with  respect  to which he
     shares  voting and  investment  power with his wife  Denice R.  Roney;  and
     62,657  shares of Class B Common  Stock as  co-trustee  and with respect to
     which he shares voting and investment power with his wife Denice R. Roney.

(10) Includes shares  beneficially  owned or deemed to be owned  beneficially by
     Keith R.  Halls  as  follows:  563,258  shares  of Class B Common  Stock as
     general  partner  of a limited  partnership  and with  respect  to which he
     shares voting and  investment  power with his wife Anna Lisa Massaro Halls;
     50,000 shares of Class B Common Stock as the manager of a limited liability
     company and with respect to which he has sole voting and investment  power;
     250,000 shares of Class B Common Stock as trustee and with respect to which
     he has sole  voting and  investment  power;  and  30,857  shares of Class B
     Common Stock as  co-trustee  and with respect to which he shares voting and
     investment power with his wife Anna Lisa Massaro Halls.

(11) Includes shares  beneficially  owned or deemed to be owned  beneficially by
     Max L. Pinegar as follows:  1,550  shares of Class A Common Stock  directly
     and with  respect to which he has sole  voting and  investment  power;  and
     9,750 shares of Class A Common  Stock issued to Mr.  Pinegar as an employee
     stock bonus award which will vest ratably, according to its terms, over the
     remaining term of the award.

(12) Includes shares  beneficially  owned or deemed to be owned  beneficially by
     Daniel  W.  Campbell  as  follows:  2,500  shares  of Class A Common  Stock
     directly and with respect to which he has sole voting and investment power;
     and 10,000 shares of Class A Common Stock issuable to Mr. Campbell pursuant
     to a non-qualified  stock option which will vest on the day before the next
     annual meeting of stockholders following the date of the grant.

(13) Includes shares  beneficially  owned or deemed to be owned  beneficially by
     E.J. "Jake" Garn as follows:  2,500 shares of Class A Common Stock directly
     and with  respect to which he has sole  voting and  investment  power;  and
     10,000  shares of Class A Common Stock  issuable to Mr. Garn  pursuant to a
     non-qualified  stock  option  which  will vest on the day  before  the next
     annual meeting of stockholders following the date of the grant.

(14) Includes shares  beneficially  owned or deemed to be owned  beneficially by
     Paula Hawkins as follows: 2,500 shares of Class A Common Stock directly and
     with respect to which she has sole voting and investment  power; and 10,000
     shares  of Class A Common  Stock  issuable  to Ms.  Hawkins  pursuant  to a
     non-qualified  stock  option which will vest the day before the next annual
     meeting of stockholders following the date of the grant.

(15) Includes shares  beneficially  owned or deemed to be owned  beneficially by
     Renn M. Patch as follows: 4,750 shares of Class A Common Stock directly and
     with respect to which he has sole voting and investment power; 9,750 shares
     of Class A Common  Stock  issued to Mr.  Patch as an  employee  stock bonus
     award which will vest ratably,  according to its  terms,over  the remaining
     term of the award;  and 26,000  shares of Class A Common Stock  issuable to
     Mr. Patch pursuant to a non-qualified stock option which will vest ratably,
     according to its terms, over four years following the date of the grant.

                                      -55-
<PAGE>

(16) Includes shares  beneficially  owned or deemed to be owned  beneficially by
     Corey B. Lindley as follows:  4,850 shares of Class A Common Stock directly
     and with respect to which he has sole voting and investment power; 9,750 of
     Class A Common Stock issued to Mr. Lindley as an employee stock bonus award
     which will vest ratably, according to its terms, over the remaining term of
     the  award;  and  26,000  shares of Class A Common  Stock  issuable  to Mr.
     Lindley  pursuant to a non-qualified  stock option which will vest ratably,
     according to its terms, over four years following the date of the grant.

(17) Includes shares  beneficially  owned or deemed to be owned  beneficially by
     Takashi Bamba as follows: 3,250 shares of Class A Common Stock directly and
     with respect to which he has sole voting and investment power; 9,750 shares
     of Class A Common  Stock  issued to Mr.  Bamba as an  employee  stock bonus
     award which will vest ratably,  according to its terms,  over the remaining
     term of the award;  and 25,000  shares of Class A Common Stock  issuable to
     Mr. Bamba pursuant to a non-qualified stock option which will vest ratably,
     according to its terms, over four years following the date of the grant.

(18) Includes shares  beneficially  owned or deemed to be owned  beneficially by
     John Chou as follows:  3,465  shares of Class A Common  Stock  directly and
     with respect to which he has sole voting and investment power; 9,750 shares
     of Class A Common Stock issued to Mr. Chou as an employee stock bonus award
     which will vest ratably, according to its terms, over the remaining term of
     the award;  and 25,000 shares of Class A Common Stock  issuable to Mr. Chou
     pursuant to a non-qualified stock option which will vest ratably, according
     to its terms, over four years following the date of the grant.

(19) Includes 19,881,455 shares of Class B Common Stock owned by BNASIA, Ltd., a
     limited partnership of which Blake M. Roney and his wife Nancy L. Roney are
     the general partners and who share voting and investment power.

(20) Includes 4,850,736 shares of Class B Common Stock owned by RCKASIA, Ltd., a
     limited  partnership  of which R.  Craig  Bryson and his wife  Kathleen  D.
     Bryson are the general partners and who share voting and investment power.

(21) Class A Common Stock  includes:  250,825  shares  subject to a stock option
     which has been granted to an executive  officer of the Company and which is
     exercisable  until January 1, 2004; 31,115 shares owned directly by certain
     directors  and  executive  officers;  and 64,500  shares  issued to certain
     directors and executive  officers as employee stock bonus awards which will
     vest ratably,  according to their terms,  over the  remaining  terms of the
     awards;  and  189,000  shares  issued to certain  directors  and  executive
     officers as  non-qualified  stock options  which will vest either  ratably,
     according to their terms,  over four years or, with respect to options held
     by  non-employee  directors,  the day  before  the next  annual  meeting of
     stockholders following the date of grant.

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

S Corporation Distribution

      Prior  to the  Reorganization,  each  Subsidiary  involved  elected  to be
treated as an "S"  corporation  under  Subchapter  S of the Code and  comparable
state  tax  laws.  On  November  19,  1996,  the S  corporation  status  of such
Subsidiaries  was  terminated  (the  "S  Termination  Date").  Prior  to  the  S
Termination   Date,  the  Company   declared  a  distribution  to  the  Orininal
Stockholders  that  included  all of such  Subsidiaries'  previously  earned and
undistributed  S corporation  earnings  through the S  Termination  Date (the "S
Corporation  Distribution").  As  of  the  date  of  the  Reorganization,   such
Subsidiaries'  aggregate undistributed taxable S corporation earnings were $86.5
million.  The  S  Corporation  Distribution  was  distributed  in  the  form  of
promissory notes bearing interest at 6% per annum (the "S Distribution  Notes").
On April 4, 1997, the Company paid the outstanding S Distribution Notes balances
together with the related interest expense due. The Original Stockholders, which
include Messrs.  Blake M. Roney,  Steven J. Lund and Keith R. Halls,  who during
1997 served and continue to serve as officers and directors of the Company, were
holders of the S Distribution Notes.

Control By Original Stockholders

      As of March 5, 1998, approximately 98% of the combined voting power of the
outstanding  shares of Common  Stock was held by the Original  Stockholders  and
certain  of  their  affiliates.  Consequently,  as of such  date,  the  Original
Stockholders  and  certain  of their  affiliates  have the  ability,  acting  in
concert,  to elect all directors of the Company and approve any action requiring
approval by a majority of the stockholders of the Company.

                                      -56-
<PAGE>

Acquisition of NSI

      On February 27, 1998, the Company entered into the  Acquisition  Agreement
with the NSI Stockholders to acquire the Acquired Entities. The consideration to
be paid by the  Company  to the NSI  Stockholders  will  consist of the Series A
Preferred  Stock, in an amount  determined as set forth below, the assumption of
the Acquired  Entities' S Distribution  Notes payable to the NSI Stockholders in
the amount of  approximately  $180  million  (taking  into  account the Acquired
Entities' S Distribution Notes in the amount of approximately  $136.2 million as
of December 31, 1997 and  additional  Acquired  Entities' S  Distribution  Notes
covering  undistributed  earnings for the period commencing  January 1, 1998 and
ending on the closing date of the NSI Acquisition) and,  contingent upon NSI and
the Company meeting certain  earnings growth targets,  up to $25 million in cash
per year  over the next four  years.  In  addition,  the  Acquisition  Agreement
provides  that  if  the  Acquired   Entities'  S  Distribution   Notes  for  the
above-referenced  periods do not equal or exceed $180 million,  the Company will
pay  each  NSI  Stockholder  in cash  or in the  form of  promissory  notes  the
difference  between (i) $180 million and (ii) the aggregate  principal amount of
the Acquired Entities' S Distribution Notes multiplied by each NSI Stockholder's
proportional  ownership  interest in the  outstanding  capital stock of NSI. The
Acquisition  Agreement  provides that the number of shares of Series A Preferred
Stock to be delivered to the NSI  Stockholders  shall be  determined by dividing
$70 million by the average  closing price of the Class A Common Stock for the 20
consecutive  trading  days ending five  trading days prior to the closing of the
NSI Acquisition. See "Recent Developments."

Operating, License and Distribution Agreements

      NSI  licenses  to  the  Company,  through  the  Subsidiaries,   rights  to
distribute  NSI  products  and to use  certain  NSI  property  in the  Company's
markets.  NSIMG, an NSI affiliate,  provide  management  support services to the
Company and the  Subsidiaries,  pursuant to the  Operating  Agreements  with the
Subsidiaries.  Virtually  all of the products  sold by the Company are purchased
from NSI pursuant to  distribution  agreements.  The Company  also  manufactures
itself, or through  third-party  manufacturers,  certain products and commercial
materials which it then sells using NSI trademarks or tradenames  licensed under
trademark/tradename  license agreements.  In addition, the Company does not have
its own  sales or  distribution  network  but  licenses  the  right to use NSI's
distribution  network  and global  distributor  compensation  plan  pursuant  to
licensing and sales agreements. NSIMG also provides a broad range of management,
administrative  and  technical  support to the Company  pursuant  to  management
services agreements.

      During the fiscal year ended  December 31, 1997, NSI and NSIMG charged the
Company approximately $241.0 million and $7.3 million,  respectively,  for goods
and services provided to the Company under the Operating Agreements.

      The Operating  Agreements were approved by the original Board of Directors
of the Company, which was composed entirely of officers and shareholders of NSI.
In addition,  two of the executive officers of the Company,  including the Chief
Executive  Officer,  were also executive officers of NSI through the date of the
NSI  Acquisition.  During 1997 a portion of such officers' time was spent on the
affairs of NSI,  for which they  receive  compensation  from NSI, in addition to
amounts they received from the Company for services to the Company.

      During  1997,  Nu Skin Japan paid NSI a royalty of 8% of the revenue  from
sales of products  manufactured  by a third party  manufacturer  under a license
agreement  between Nu Skin Japan and NSI. In the fiscal year ended  December 31,
1997, Nu Skin Japan paid NSI $3.7 million in royalties under this agreement.

      During 1997, pursuant to wholesale distribution  agreements,  Nu Skin Hong
Kong distributed  certain NSI products to Nu Skin Personal Care Australia,  Inc.
and Nu Skin New Zealand,  Inc., affiliates of NSI. Pursuant to these agreements,
Nu Skin  Hong  Kong  was  paid  approximately  $4.3  million  in 1997 by Nu Skin
Personal Care Australia, Inc. and Nu Skin New Zealand, Inc.

                                      -57-
<PAGE>

      Concurrently  with the  Company's  initial  public  offering,  the Company
purchased  from NSI for $25 million,  the  exclusive  rights to  distribute  NSI
products  in  Thailand,  Indonesia,  Malaysia,  the  Philippines,  the  People's
Republic of China,  Singapore and Vietnam.  As of February 1, 1998,  the Company
had paid all of this amount. Following the NSI Acquisition, the Company, through
its  Subsidiary,  NSI,  will license to Nu Skin USA,  Inc. and other  affiliates
operating in Canada, Mexico, Puerto Rico and Guatemala,  rights to distribute Nu
Skin products and to use certain  intellectual  property.  NSIMG, a wholly-owned
subsidiary  of the Company,  will  provide  management  support  services to the
Retained  Entities.  Virtually all of the products sold by the Retained Entities
will be purchased from the Company.

      The Company anticipates the above described relationships will be modified
or impacted to some degree by the NSI Acquisition. See "Recent Developments."

Stockholders Partnership

      R.  Craig  Bryson and Craig S.  Tillotson  are major  stockholders  of the
Company and have been NSI distributors since 1984. Messrs.  Bryson and Tillotson
are  partners  in an  entity  (the  "Partnership")  which  receives  substantial
commissions  from NSI,  including  commissions  on sales  generated  within  the
Company's  markets.   For  the  fiscal  year  ended  December  31,  1997,  total
commissions  paid to the Partnership on sales  originating in the Company's then
open  markets  (Japan,  Taiwan,  Hong  Kong,  South  Korea  and  Thailand)  were
approximately  $1.1  million.   By  agreement,   NSI  pays  commissions  to  the
Partnership  at the highest  level of  commissions  available  to  distributors.
Management  believes that this arrangement  allows Messrs.  Bryson and Tillotson
the flexibility of using their  expertise and  reputations in network  marketing
circles to sponsor, motivate and train distributors to benefit NSI's distributor
force generally, without having to focus solely on their own organizations.

Stockholders Agreement

      The Original  Stockholders entered into a stockholders  agreement with the
Company (the "Original Stockholders Agreement") immediately prior to the initial
public offering of the Company's Class A Common Stock in November 1996. Pursuant
to the Original Stockholders  Agreement and in order to ensure the qualification
of the Reorganization  under Section 351 of the Code, the Original  Stockholders
agreed not to transfer any shares through  November 28, 1997 without the consent
of the  Company  except for  certain  transfers  relating  to the funding of the
Distributor Options and the grant of employee stock bonus awards.

      Effective as of November 28, 1997, the Original  Stockholders entered into
an  amended  and  restated   stockholders   agreement   with  the  Company  (the
"Stockholders  Agreement").  As of March 5, 1998, the Original  Stockholders and
certain of their affiliates  beneficially owned shares having  approximately 98%
of the combined  voting power of the  outstanding  shares of Common  Stock.  The
Original  Stockholders  agreed  not to  transfer  any  shares  they own  through
November  28, 1998 (the  "Initial  Lock-up  Period")  without the consent of the
Company  except for certain  transfers  relating  to the funding of  Distributor
Options  and  the  grant  of  employee  stock  bonus  awards.  However,  the NSI
Acquisition has effected an automatic  extension of the lock-up period until one
year following the closing date of the NSI  Acquisition  (the "Extended  Lock-up
Period").

                                      -58-
<PAGE>

      For one year  following  the last to  expire  of (i) the  Initial  Lock-up
Period,  and (ii) the Extended Lock-up Period (the "Restricted  Resale Period"),
all sales of Shares in a public resale  pursuant to Rule 144 or any other exempt
transaction  under the Securities Act, shall not exceed in any calendar  quarter
an  amount  determined  by  multiplying  (x) a  percentage  determined  for each
Original  Stockholder in accordance  with each Original  Stockholder's  pro-rata
ownership percentage in the Company by (y) the average weekly trading volume for
the  Company's  Class A Common Stock on the New York Stock  Exchange  during the
calendar  quarter  immediately  preceding  any  transfer  permitted  during  the
Restricted Resale Period (the "Rule 144 Allotment"). In no event, however, shall
any  Stockholder's  Rule 144  Allotment be less than 20,000  shares per calendar
quarter with the exception of certain of the Original  Stockholders'  controlled
entities  identified in the Stockholders  Agreement whose Rule 144 Allotment for
any calendar  quarter  shall be equal to 5% of the shares held by such  Original
Stockholder on the date of the Stockholders Agreement. The Original Stockholders
have been  granted  registration  rights  by the  Company  permitting  each such
Original  Stockholder  to  register  his or her shares of Class A Common  Stock,
subject to certain  restrictions,  on any  registration  statement  filed by the
Company until such Original  Stockholder has sold a specified value of shares of
Class A Common Stock.

Certain Loans

      As part of his  employment  agreement,  the  Company  loaned  Mr.  Chou $1
million.  The loan bears no  interest  and is payable  upon  demand if Mr.  Chou
ceases  to be  employed  by Nu Skin  Taiwan or an  affiliate.  The loan is to be
repaid  by  applying  $100,000  of the sum  earned by Mr.  Chou  under the Bonus
Incentive  Plan per year  against  the loan  balance.  If less than  $100,000 is
earned under the Bonus Incentive Plan in a given year,  $100,000 is nevertheless
applied against the loan balance. If Mr. Chou is terminated "without cause," any
loan  balance  will  be  forgiven.  See  "Executive   Compensation--  Employment
Agreements."

      On  December  10,  1997,  the  Company  loaned $5 million  (the  "Original
Principal  Amount") to Nedra D.  Roney.  This loan is secured by a pledge by Ms.
Roney of three hundred forty-nine  thousand four hundred six (349,406) shares of
Class B Common  Stock.  The loan is  payable  on  demand  with  interest  on the
original  principal  amount at the statutory rate on the date of the loan as set
forth under the Internal Revenue Code of 1986, as amended. This loan was made in
connection  with Ms.  Roney's  entering  into  the  Stockholders  Agreement,  as
amended.

Repurchase of Class B Common Stock

      On  December  10,  1997,  the Company  repurchased  in a series of private
transactions a total of 1,067,529 shares of Class B Common Stock from certain of
the Original Stockholders as follows: 281,615 shares from Kirk V. Roney; 281,614
shares from Melanie K. Roney;  214,286 shares from Rick A. Roney; 214,286 shares
from Burke F. Roney; 20,964 shares from Park R. Roney and 54,764 shares from The
MAR Trust.  The Company  purchased  all of such  shares for $14.31 per share,  a
purchase  price based on seventy  percent (70% ) of the December 9, 1997 closing
price of the  Company's  Class A Common  Stock as reported on the New York Stock
Exchange. These shares were repurchased in connection with the execution by such
Original  Stockholders  of the  Stockholders  Agreement and converted to Class A
Common Stock upon purchase by the Company.
    

                                      -59-
<PAGE>

                                     PART IV

ITEM 14. EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS ON FORM 8-K

          (a)     Documents filed as part of this Form 10-K:

               1. Financial Statements (pursuant to Part II, Item 8)

                    Report of Independent Accountants

                    Consolidated Balance Sheets at December 31, 1996 and 1997

                    Consolidated Statements of Income for the years ended
                    December 31, 1995, 1996 and 1997

                    Consolidated  Statements  of  Stockholders'  Equity  for the
                    years ended December 31, 1995, 1996 and 1997

                    Consolidated Statements of Cash Flows for the years ended
                    December 31, 1995, 1996 and 1997

                    Notes to Consolidated Financial Statements

               2.   Financial Statement Schedules: Financial statement schedules
                    have been  omitted  because they are not required or are not
                    applicable,  or because the required information is shown in
                    the financial statements or notes thereto.

               3(a) Exhibits:  The  following  Exhibits are filed with this Form
                    10-K:

                    Exhibit
                    Number Exhibit Description
   
                   *2.1    Stock  Acquisition  Agreement  between  Nu Skin  Asia
                           Pacific,  Inc.  and  each  of   the  persons  on  the
                           signature pages thereof, dated February 27, 1998.

                    3.1    Amended and Restated  Certificate of Incorporation of
                           the Company  incorporated by reference to Exhibit 3.1
                           to the Company's  Registration  Statement on Form S-1
                           (File No. 333-12073) (the "Form S-1").

                    3.2    Amended   and   Restated   Bylaws   of  the   Company
                           incorporated  by  reference  to  Exhibit  3.2  to the
                           Company's Form S-1.

                    4.1    Specimen Form of Stock Certificate for Class a Common
                           Stock incorporated by reference to Exhibit 4.1 to the
                           Company's Form S-1.

                    4.2    Specimen Form of Stock Certificate for Class B Common
                           Stock incorporated by reference to Exhibit 4.2 to the
                           Company's Form S-1.

                    10.1   Form of Indemnification  Agreement to be entered into
                           by and among the Company and certain of its  officers
                           and  directors  incorporated  by reference to Exhibit
                           10.1 to the Company's Form S-1.

                                      -60-
<PAGE>

                    10.2   Form of  Stockholders'  Agreement  by and  among  the
                           initial  stockholders of the Company  incorporated by
                           reference to Exhibit 10.2 to the Company's Form S-1.

                    10.3   Employment Contract,  dated December 12, 1991, by and
                           between Nu Skin Taiwan and John Chou  incorporated by
                           reference to Exhibit 10.3 to the Company's Form S-1.

                    10.4   Employment  Agreement,  dated  May  1,  1993,  by and
                           between Nu Skin Japan and Takashi Bamba  incorporated
                           by reference to Exhibit  10.4 to the  Company's  Form
                           S-1.

                    10.5   Service  Agreement,  dated  January 1,  1996,  by and
                           between Nu Skin Korea and Sung-Tae  Han  incorporated
                           by reference to Exhibit  10.5 to the  Company's  Form
                           S-1.

                    10.6   Form of Purchase and Sale  Agreement  between Nu Skin
                           Hong  Kong  and  NSI  incorporated  by  reference  to
                           Exhibit 10.6 to the Company's Form S-1.

                    10.7   Form of Licensing and Sales Agreement between NSI and
                           each   Subsidiary   (other   than  Nu   Skin   Korea)
                           incorporated  by  reference  to  Exhibit  10.7 to the
                           Company's Form S-1.

                    10.8   Form of Regional  Distribution  Agreement between NSI
                           and Nu Skin Hong Kong  incorporated  by  reference to
                           Exhibit 10.8 to the Company's Form S-1.

                    10.9   Form of Wholesale  Distribution Agreement between NSI
                           and each  Subsidiary  (other  than Nu Skin  Hong Kong
                           incorporated  by  reference  to  Exhibit  10.9 to the
                           Company's Form S-1.

                    10.10  Form of Trademark/Tradename License Agreement between
                           NSI and each Subsidiary  incorporated by reference to
                           Exhibit 10.10 to the Company's Form S-1.

                    10.11  Form of Management  Services  Agreement between NSIMG
                           and each  subsidiary  incorporated  by  reference  to
                           Exhibit 10.11 to the Company's Form S-1.

                    10.12  Form of Licensing and Sales Agreement between NSI and
                           Nu Skin Korea  incorporated  by  reference to Exhibit
                           10.12 to the Company's Form S-1.

                    10.13  Form  of  Independent  Distributor  Agreement  by and
                           between  NSI  and  Independent  Distributors  in Hong
                           Kong/Macau incorporated by reference to Exhibit 10.13
                           to the Company's Form S-1.

                    10.14  Form  of  Independent  Distributor  Agreement  by and
                           between NSI and Independent  Distributor Agreement by
                           and  between  NSI  and  Independent  Distributors  in
                           Japan.

                    10.15  Form  of  Independent  Distributor  Agreement  by and
                           between  NSI and  Independent  Distributors  in South
                           Korea  incorporated  by reference to Exhibit 10.15 to
                           the Company.

                    10.16  Form  of  Independent  Distributor  Agreement  by and
                           between NSI and  Independent  Distributors  in Taiwan
                           incorporated  by  reference  to Exhibit  10.16 to the
                           Company.

                    10.17  Nu Skin Asia Pacific, Inc. 1996  Stock Incentive Plan
                           incorporated  by  reference  to  Exhibit 10.17 to the
                           Company's Form S-1.

                                      -61-
<PAGE>

                    10.18  Form  of  bonus   Incentive   Plan   for   Subsidiary
                           Presidents incorporated by reference to Exhibit 10.18
                           to the Company's Form S-1.

                    10.19  Option  Agreement,  by and between the Company and M.
                           Truman  Hunt  incorporated  by  reference  to Exhibit
                           10.19 to the Company's Form S-1.

                    10.20  Form  of  Mutual  Indemnification  Agreement  by  and
                           between the Company and NSI.

                    10.21  Manufacturing  Sublicense  Agreement,  dated July 27,
                           1995,   by  and   between   NSI  and  Nu  Skin  Japan
                           incorporated  by  reference  to Exhibit  10.21 to the
                           Company's Form S-1.

                    10.22  1996 Option  Agreement by and between the Company and
                           NSI incorporated by reference to Exhibit 10.22 to the
                           Company's Form S-1.

                    10.23  Form of Addendum to Amended  and  Restated  Licensing
                           and Sales  Agreement  incorporated  by  reference  to
                           Exhibit 10.23 to the Company's Form S-1.

                    10.24  Form    of    Administrative    Services    Agreement
                           incorporated  by  reference  to Exhibit  10.24 to the
                           Company's Form S-1.

                   *10.25  Form of Amended and Restated  Stockholders  Agreement
                           dated as of November 28, 1997.

                   *10.26  Demand  Promissory  Note  in the  original  principal
                           amount of  $5,000,000  dated  December  10, 1997 from
                           Nedra Roney payable to Nu Skin Asia Pacific, Inc.

                   *10.27  Stock Pledge Agreement between  Nu Skin Asia Pacific,
                           Inc. and Nedra Roney dated as of December 10, 1997.

                   *10.28  Stock Purchase  Agreement dated  as  of  December 10,
                           1997 between Nu Skin  Asia  Pacific, Inc. and Kirk V.
                           Roney and Melanie R. Roney.

                   *10.29  Stock  Purchase  Agreement  dated as of December  10,
                           1997 between Nu Skin Asia  Pacific,  Inc. and Rick A.
                           Roney and certain affiliates.

                   *10.30  Stock  Purchase  Agreement  dated  as of December 10,
                           1997 between Nu Skin Asia  Pacific, Inc. and Burke F.
                           Roney.

                   *10.31  Stock  Purchase  Agreement  dated  December  10, 1997
                           between Nu Skin Asia Pacific, Inc. and Park R. Roney.

                   *10.32  Stock  Purchase  Agreement  dated  December  10, 1997
                           between Nu Skin Asia Pacific, Inc. and The MAR Trust.

               13.  1997  Annual Report to Stockholders (Only items incorporated
                    by reference).

              *21.1 Subsidiaries of the Company.

               27.  Financial Data Schedule.

            * These Exhibits were previously filed with the Form 10-K of Nu Skin
              Asia Pacific, Inc. on March 13, 1998.

            (b)The Company did not file a Current  Report on Form 8-K during the
               last quarter of the period covered by this report.

            (c)The exhibits required by Item 601 of Regulation S-K are set forth
               in (a)3 above.

            (d)The financial  statement schedules required by Regulation S-K are
               set forth in (a)2 above.
    
                                      -62-
<PAGE>

   
                                   SIGNATURES

      Pursuant  to the  requirements  of Section  13 or 15(d) of the  Securities
Exchange Act of 1934, the registrant has duly caused this report to be signed on
its behalf by the undersigned,  thereunto duly  authorized,  on this 19th day of
March, 1998.

                                    NU SKIN ASIA PACIFIC, INC.



                                    By:    /s/ Corey B. Lindley
                                           Corey B. Lindley
                                    Its:   Chief Finacial Officer (Principal
                                           Financial and Accounting Officer)
    



      MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER MATTERS

Common Stock

         The  Company's  Class A Common  Stock is listed  on the New York  Stock
Exchange  ("NYSE").  The Company's  Class A Common Stock trades under the symbol
"NUS" and was listed on the NYSE on November 21, 1996. Prior to that date, there
was no public market for the Company's Class A Common Stock. The following table
is based upon  information  available to the Company and sets forth the range of
the high and low sales  prices for the  Company's  Class A Common  Stock for the
quarterly  period from  November 21, 1996,  the day the Class A Common Stock was
priced in the Company's  initial public  offering  based upon  quotations on the
NYSE:


                                   Sales Price
                                                           ---------------------
        Security                  Quarter Ended              High         Low
       ----------                ---------------            ------     ---------

Class A Common Stock,        December 31, 1996 (since       $30.78     $23.00(1)
par value $.001 per share    November 21, 1996)

                             March 31, 1997                 $30.87     $23.00

                             June 30, 1997                  $28.25     $23.62

                             September 30, 1997             $27.18     $19.31

                             December 31, 1997              $24.43     $16.00
  -------------------
(1)      Denotes the price per share in the Underwritten Offerings.


         The market  price of the  Company's  Class A Common Stock is subject to
significant  fluctuations  in response to variations in the Company's  quarterly
operating  results,  general trends in the market for the Company's products and
product candidates,  and other factors, many of which are not within the control
of the Company.  In  addition,  broad  market  fluctuations,  as well as general
economic, business and political conditions, may adversely affect the market for
the  Company's  Class A Common  Stock,  regardless  of the  Company's  actual or
projected performance.

         The closing  price of the  Company's  Class A Common  Stock on March 5,
1998 was $22.38.  The  approximate  number of holders of record of the Company's
Class A Common Stock and Class B Common Stock as of March 5, 1998 was 958.  This
number does not represent  the actual  number of beneficial  owners of shares of
the Company's Class A Common Stock because shares are frequently held in "street
name" by securities  dealers and others for the benefit of individual owners who
have the right to vote their shares.

         The Company has not paid or declared any cash  dividends on its Class A
Common Stock and does not anticipate  doing so in the  foreseeable  future.  The
Company currently anticipates that all of its earnings, if any, will be retained
for use in the operation and expansion of its business. Any future determination
as to cash dividends will depend upon the earnings and financial position of the
Company and such other  factors as the  Company's  Board of  Directors  may deem
appropriate.



                                       -1-

<PAGE>
                             SELECTED FINANCIAL DATA
<TABLE>
<CAPTION>
                                      Three
                                                                     Months
                                                Year Ended           Ended
                                               September 30,      December 31,              Year Ended December 31,
                                              ---------------    -------------      ---------------------------------------
                                              1993        1994        1994        1994         1995         1996         1997
                                             ------      ------      ------      ------       ------       ------       ------
                                                                   (in thousands, except per share data)
<S>                                         <C>         <C>         <C>         <C>          <C>          <C>          <C>
Income Statement Data:
Revenue...................................  $110,624    $254,637    $ 73,562    $264,440     $358,609     $678,596     $890,548
Cost of sales.............................    38,842      86,872      19,607      82,241       96,615      193,158      248,367
                                            --------    --------    --------    --------     --------     --------     --------
Gross profit..............................    71,782     167,765      53,955     182,199      261,994      485,438      642,181
Operating expenses:
     Distributor incentives...............    40,267      95,737      27,950     101,372      135,722      249,613      346,117
     Selling, general and administrative..    27,150      44,566      13,545      48,753       67,475      105,477      139,525
     Distributor stock expense............        --          --          --          --           --        1,990       17,909
                                            --------    --------    --------    --------     --------     --------     --------
Operating income..........................     4,365      27,462      12,460      32,074       58,797      128,358      138,630
Other income (expense), net...............       133         443       (813)        (394)         511        2,833       10,726
                                            --------    --------    --------    --------     --------     --------     --------
Income before provision for income
     taxes................................     4,498      27,905      11,647      31,680       59,308      131,191      149,356
Provision for income taxes................       417      10,226       2,730      10,071       19,097       49,494       55,710
                                            --------    --------    --------    --------     --------     --------     --------
Net income................................  $  4,081    $ 17,679    $  8,917    $ 21,609     $ 40,211     $ 81,697     $ 93,646
                                            ========    ========    ========    ========     ========     ========     ========

Net income per share:
        Basic..........................................................................         $ .51      $  1.03      $  1.12
        Diluted........................................................................         $ .50      $  1.01      $  1.10
Weighted average common shares outstanding:
     Basic.............................................................................        78,645       79,194       83,331
     Diluted...........................................................................        80,518       81,060       85,371
</TABLE>

<TABLE>
<CAPTION>

                                             As of September 30,                      As of December 31,
                                             -------------------         ------------------------------------------
                                              1993         1994          1994         1995         1996         1997
                                            --------     --------      --------     --------    ---------    ---------
                                                                          (in thousands)
<S>                                         <C>          <C>           <C>          <C>         <C>          <C>
Balance Sheet Data:
Cash and cash equivalents.................  $ 14,591     $ 18,077      $ 16,288     $ 63,213    $ 207,106    $ 166,305
Working capital...........................      (504)      15,941        26,680       47,863       66,235      101,341
Total assets..............................    41,394       71,565        61,424      118,228      331,715      352,449
Short term notes payable to stockholders..        --           --            --           --       71,487           --
Short term note payable to NSI............        --           --            --           --       10,000       10,000
Long term note payable to NSI.............        --           --            --           --       10,000           --
Stockholders' equity......................     6,926       24,934        33,861       61,771      107,792      177,528

</TABLE>

<TABLE>
<CAPTION>
                                             As of September 30,                      As of December 31,
                                             -------------------         ------------------------------------------
                                              1993         1994          1994         1995         1996         1997
                                            --------     --------      --------     --------    ---------    ---------
<S>                                          <C>          <C>           <C>          <C>          <C>          <C>
Other Information(1):
Number of active distributors.............   106,000      152,000       170,000      236,000      377,000      430,000
Number of executive distributors..........     2,788        5,835         6,083        7,550       20,483       21,945
- ---------------------
<FN>
(1)  Active  distributors  are  those  distributors  who  are  resident  in  the
     countries  in which the Company  operates and who have  purchased  products
     during  the three  months  ended as of the date  indicated,  rounded to the
     nearest thousand. An executive distributor is an active distributor who has
     submitted a qualifying letter of intent to become an executive distributor,
     achieved specified personal and group sales volumes for a four month period
     and maintained such specified personal and group sales volumes thereafter.
</FN>
</TABLE>

                                       -2-
<PAGE>

           MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
                            AND RESULTS OF OPERATIONS


         The  following  discussion  of the  Company's  financial  condition and
results  of  operations  should  be read in  conjunction  with the  Consolidated
Financial  Statements  and the related  notes thereto which are included in this
report.

General

         Nu Skin Asia  Pacific is a network  marketing  company  involved in the
distribution  and  sale  of  premium  quality,   innovative  personal  care  and
nutritional products.  The Company is the exclusive  distribution vehicle for Nu
Skin International,  Inc. ("Nu Skin International" or "NSI") in the countries of
Japan,  Taiwan,  Hong Kong  (including  Macau),  South  Korea,  Thailand and the
Philippines,  where the Company  currently  has  operations,  and in  Indonesia,
Malaysia,  the PRC, Singapore and Vietnam, where Nu Skin operations have not yet
commenced.  Until  September  30,  1994,  the  Company's  fiscal  year  ended on
September 30 of each year. As of October 1, 1994, the Company changed its fiscal
year end to  December  31 of each year,  beginning  with the  fiscal  year ended
December 31, 1995.

         The  Company's  revenue is  primarily  dependent  upon the efforts of a
network of independent  distributors  who purchase  products and sales materials
from the  Company in their  local  currency  and who  constitute  the  Company's
customers.  The Company  recognizes  revenue when products are shipped and title
passes to these independent distributors.  Revenue is net of returns, which have
historically been less than 3.5% of gross sales. Distributor incentives are paid
to several levels of distributors on each product sale. The amount and recipient
of the incentive varies depending on the purchaser's  position within the Global
Compensation  Plan. These incentives are classified as operating  expenses.  The
following table sets forth revenue  information for the time periods  indicated.
This table  should be reviewed in  connection  with the tables  presented  under
"Results of Operations"  which disclose  distributor  incentives and other costs
associated with generating the aggregate revenue presented.


                             Year Ended December 31,
                             Date Operations      ----------------------------
Country(1)                      Commenced       1995          1996          1997
- -------                         ---------      ------        ------        -----
                                  (in millions)

Japan                        April 1993       $  231.5      $  380.0    $  599.4
Taiwan                       January 1992        105.4         154.6       168.6
South Korea                  February 1996          --         122.4        74.1
Thailand                     March 1997             --            --        22.8
Hong Kong                    September 1991       17.1          17.0        21.3
Sales to NSI affiliates(2)   January 1993          4.6           4.6         4.3
                                              --------      --------    --------
                                              $  358.6      $  678.6    $  890.5
                                              ========      ========    ========

- ------------------------------
(1)      Operations in the Philippines commenced in February 1998.
(2)      Includes revenue from the sale of certain products to NSI affiliates in
         Australia and New Zealand.


         Revenue  generated  in Japan and  Taiwan  represented  67.3% and 18.9%,
respectively, of total revenue generated during 1997. The Company's South Korean
operations,  which  commenced in February 1996,  generated 8.3% of total revenue
for 1997.  The  Company's  Thailand  operations,  which  commenced in March 1997
generated 2.6% of total revenue for 1997.  Revenue generated in Hong Kong during
1997  represented  2.4%  of  total  Company  revenue.  Operating  expenses  have
increased in each country with the growth of the Company's revenue.

         Cost of sales primarily consists of the cost of products purchased from
NSI (in U.S.  dollars)  as well as duties  related  to the  importation  of such
products.  Additionally, cost of sales includes the cost of sales materials sold
to  distributors  at or near cost.  Sales  materials are generally  purchased in
local currencies.  As the sales mix changes between product categories and sales
materials,  cost of sales and gross  profit  may  fluctuate  to some  degree due
primarily

                                       -3-
<PAGE>

to varying import duty rates levied on imported  product  lines.  In each of the
Company's current markets,  duties are generally higher on nutritional  products
than on personal care products.  Also, as currency exchange rates fluctuate, the
Company's gross margin will fluctuate. In general,  however, costs of sales move
proportionate to revenue.

         Distributor  incentives  are the Company's  most  significant  expense.
Pursuant to the Operating  Agreements with NSI, the Company and the Subsidiaries
are contractually  obligated to pay a distributor commission expense of 42.0% of
commissionable  product sales (with the exception of South Korea,  where, due to
government  regulations,  the Company uses a formula based upon a maximum payout
of 35.0% of  commissionable  product sales).  The Licensing and Sales Agreements
provide that the Company is to satisfy  this  obligation  by paying  commissions
owed to local distributors.  In the event that these commissions exceed 42.0% of
commissionable  product sales, the Company is entitled to receive the difference
from NSI.  In the event  that the  commissions  paid are lower than  42.0%,  the
Company must pay the  difference to NSI. Under this  formulation,  the Company's
total commission  expense is fixed at 42.0% of  commissionable  product sales in
each  country  (except for South  Korea).  The 42.0%  figure has been set on the
basis of NSI's  experience over the past eight years which indicates that actual
commissions  paid and the cost of  administering  the Global  Compensation  Plan
(which have  historically  not exceeded 2% of revenue)  together  have  averaged
approximately 42.0% of commissionable product sales per year during such period.
Because  the  Company's  revenue  includes  sales  of  both  commissionable  and
non-commissionable  items,  distributor  incentives  as a  percentage  of  total
revenue have ranged from  approximately  36.8% to 38.9% since December 31, 1994.
Non-commissionable  items consist of sales materials and starter kits as well as
sales to NSI affiliates in Australia and New Zealand.

         In the  fourth  quarter  of 1996,  NSI and the  Company  implemented  a
one-time distributor equity incentive program.  This global program provided for
the granting of options to  distributors  to purchase 1.6 million  shares of the
Company's Class A Common Stock. The number of options each distributor  received
was based on his or her  performance and  productivity  through August 31, 1997.
The options are exercisable at a price of $5.75 per share and vested on December
31, 1997. As anticipated, the Company recorded a $2.0 million charge in 1996 and
recorded  additional  charges  in 1997 of $17.9  million  for the  non-cash  and
non-recurring expenses associated with this program.

         Selling,   general  and  administrative   expenses  include  wages  and
benefits,  rents  and  utilities,   travel  and  entertainment,   promotion  and
advertising and  professional  fees, as well as license and management fees paid
to NSI and NSIMG.  Pursuant to the Operating  Agreements,  the Company contracts
for  management  support  services from NSIMG,  for which the Company pays a fee
equal to an allocation of expenses plus 3.0% of such expenses. In addition,  the
Company pays to NSI a license fee of 4.0% of the Company's revenue from sales to
distributors  (excluding sales of starter kits) for the use of NSI's distributor
lists, distribution system and certain related intangibles.

         Provision  for income taxes is dependent on the  statutory tax rates in
each of the countries in which the Company operates.  Statutory tax rates in the
countries in which the Company has operations  are 16.5% in Hong Kong,  25.0% in
Taiwan,  30.0% in Thailand,  30.1% in South Korea,  35.0% in the Philippines and
57.9% in Japan.  However,  the  statutory  tax rate in Japan is  scheduled to be
reduced to 54.3% for fiscal years  beginning in 1999 and in the  Philippines the
rate is  scheduled  to be  reduced to 34%,  33% and 32% in 1998,  1999 and 2000,
respectively.  The  Company  operates a regional  business  center in Hong Kong,
which bears inventory  obsolescence  and currency  exchange risks. Any income or
loss incurred by the regional business center is not subject to taxation in Hong
Kong. In addition, since the Reorganization,  the Company is subject to taxation
in the United States, where it is incorporated, at a statutory corporate federal
tax rate of 35.0%. However, the Company receives foreign tax credits in the U.S.
for the amount of  foreign  taxes  actually  paid in a given  period,  which are
utilized   to  reduce   taxes   payable   in  the  United   States.   See  "Risk
Factors--Taxation Risks and Transfer Pricing."

         On February 27,  1998,  the Company  entered  into a Stock  Acquisition
Agreement  to acquire NSI and Nu Skin  affiliated  entities  throughout  Europe,
Australia and New Zealand (the "NSI Acquisition") for approximately $180 million
in assumed liabilities and $70 million in preferred stock that is anticipated to
convert to common stock upon stockholder  approval.  In addition,  contingent on
meeting  specific  earnings  growth  benchmarks,  the Company will pay up to $25
million in cash per year over four years to the selling stockholders.  The Stock
Acquisition Agreement also provides that if the assumed liabilities do not equal
or exceed $180 million, the Company will pay to the selling stockholders in cash
or in the form of promissory  notes the difference  between $180 million and the
assumed liabilities.

                                       -4-
<PAGE>

         The NSI  Acquisition  is expected to be  accounted  for by the purchase
method of accounting,  except for the portion of the Acquired Entities under the
common control of a group of  stockholders,  which portion will be accounted for
in a manner  similar to a pooling of  interests.  The  common  control  group is
comprised of the stockholders of NSI that are immediate family members.

         Management  believes that the NSI Acquisition will allow the Company to
diversify  its markets and earnings  base.  Following the NSI  Acquisition,  the
Company  will  own  and  control  the  product   development,   marketing,   and
distribution  functions  of  its  business  creating  a  vertically  integrated,
consumer  products  company.  The NSI  Acquisition  will  allow the  Company  to
increase  its current  markets  from six Asian  markets to a total of 18 markets
worldwide. The transaction makes available to the Company a number of additional
significant markets for future expansion.


                                       -5-
<PAGE>

Results of Operations

         The following tables set forth operating  results and operating results
as a percentage of revenue, respectively, for the periods indicated.

<TABLE>
<CAPTION>
                                                                                 Year Ended December 31,
                                                                                      (in millions)
                                                                           1995            1996            1997
                                                                        ---------       ---------       ---------
<S>                                                                     <C>             <C>             <C>
Revenue..............................................................   $   358.6       $   678.6       $   890.5
Cost of sales........................................................        96.6           193.2           248.4
                                                                        ---------       ---------       ---------
Gross profit.........................................................       262.0           485.4           642.1

Operating expenses:
     Distributor incentives..........................................       135.7           249.6           346.1
     Selling, general and administrative.............................        67.5           105.4           139.5
     Distributor stock expense.......................................          --             2.0            17.9
                                                                        ---------       ---------       ---------
Operating income.....................................................        58.8           128.4           138.6
Other income, net....................................................          .5             2.8            10.7
                                                                        ---------       ---------       ---------
Income before provision for income taxes.............................        59.3           131.2           149.3
Provision for income taxes...........................................        19.1            49.5            55.7
                                                                        ---------       ---------       ---------
Net income...........................................................   $    40.2       $    81.7       $    93.6
                                                                        =========       =========       =========

Unaudited supplemental data(1):
     Income before pro forma provision for income taxes..............   $    59.3       $   131.2
     Pro forma provision for income taxes............................        22.8            46.0
                                                                        ---------       ---------
     Net income after pro forma provision for income taxes...........   $    36.5       $    85.2
                                                                        =========       =========
</TABLE>

<TABLE>
<CAPTION>
                                                                                 Year Ended December 31,
                                                                           1995            1996            1997
                                                                        ---------       ---------       ---------
<S>                                                                        <C>             <C>             <C>
Revenue.............................................................       100.0%          100.0%          100.0%
Cost of sales.......................................................        26.9            28.5            27.9
                                                                        ---------       ---------       ---------
Gross profit........................................................        73.1            71.5            72.1

Operating expenses:
     Distributor incentives.........................................        37.8            36.8            38.9
     Selling, general and administrative............................        18.8            15.5            15.6
     Distributor stock expense......................................          --              .3             2.0
                                                                        ---------       ---------       ---------

Operating income....................................................        16.5            18.9            15.6
Other income (expense), net.........................................          .1              .4             1.2
                                                                        ---------       ---------       ---------
Income before provision for income taxes............................        16.6            19.3            16.8
Provision for income taxes..........................................         5.3             7.3             6.3
                                                                        ---------       ---------       ---------
Net income..........................................................        11.3%           12.0%           10.5%
                                                                        =========       =========       =========

Unaudited supplemental data(1):
     Income before pro forma provision for income  taxes.............       16.6%           19.3%
     Pro forma provision for income taxes............................        6.4             6.8
                                                                        ---------       ---------
     Net income after pro forma provision for income taxes...........       10.2%           12.5%
                                                                        =========       =========
- -------------------
<FN>
(1)  Reflects  adjustment  for Federal and state  income taxes as if the Company
     had been taxed as a C  corporation  rather than as an S  corporation  since
     inception. No adjustment is necessary for 1997 because the Company has been
     taxed as a C corporation for this period.
</FN>
</TABLE>

                                       -6-
<PAGE>

1997 Compared to 1996

          Revenue  was $890.5  million  during  1997,  an increase of 31.2% from
revenue of $678.6  million  recorded  during  1996.  This  increase is primarily
attributable  to several  factors.  First,  revenue in Japan increased by $219.4
million,  or 57.7%. This increase in revenue was primarily a result of continued
growth of the personal care and IDN product  lines,  which grew 43.8% and 94.9%,
respectively,  in 1997.  Additionally,  revenue in Japan  increased  following a
distributor  convention held in the first quarter of 1997 and the sponsorship of
the Japan Supergames  featuring  National  Basketball  Association  stars in the
third  quarter of 1997.  Second,  revenue in Taiwan in 1997  increased  by $14.0
million,  or 9.1%,  from  1996  primarily  as a result  of  growth  in IDN sales
following  the  late  1996  introduction  of  LifePak,   the  Company's  leading
nutritional  supplement.  Third, Nu Skin Thailand commenced  operations in March
1997, and has generated  revenue of $22.8 million for 1997.  Fourth,  revenue in
Hong Kong increased by $4.3 million  during 1997 as compared to 1996,  primarily
as a result of growth in IDN sales  following the first quarter  introduction of
LifePak. Offsetting revenue growth was the decrease in revenue in South Korea of
$48.3 million,  which, was primarily due to the country's  economic  challenges,
currency  devaluation and unfavorable  media and consumer group attention toward
foreign companies in South Korea.

          Gross  profit as a  percentage  of revenue was 72.1% and 71.5%  during
1997 and 1996, respectively.  This increase is the result of the price increases
which  became  effective  in June of 1997,  the  reduction in revenue from South
Korea,  where import prices are higher than the Company's  other markets,  and a
modest  price  reduction  in the cost of  certain  nutritional  products.  These
factors more than offset the negative  impact of foreign  currency  fluctuations
during 1997.

          Distributor incentives as a percentage of revenue increased from 36.8%
for 1996 to 38.9% for 1997.  The  primary  reasons  for this  increase  were the
reduced  revenue in South Korea where  commissions  are capped at 35% of product
revenue  versus the  standard  42% of product  revenue  in the  Company's  other
markets  as well as the  overall  decrease  in the  sales of  non-commissionable
products.

          Selling,  general  and  administrative  expenses  as a  percentage  of
revenue  slightly  increased  from 15.5% during 1996 to 15.6% during 1997.  This
increase was primarily due to increased  promotion  expenses of approximately $2
million  resulting from the net expense to Nu Skin Japan of sponsoring the Japan
Supergames  and  approximately  $2  million  resulting  from the  first  quarter
distributor conventions.  In addition, other general and administrative expenses
were higher in 1997 as a result of expenses of operating as a public company and
as a result of increased  spending in each of the  Company's  markets to support
current  operations.   These  increased  costs  were  essentially  offset  as  a
percentage  of revenue by  increased  operating  efficiencies  as the  Company's
revenue has grown.

          Distributor stock expense of $17.9 million for the year ended December
31, 1997  reflects the one-time  grant of the  distributor  stock  options at an
exercise  price of 25% of the initial public  offering price in connection  with
the Underwritten Offerings completed on November 27, 1996.

          Operating income during 1997 increased to $138.6 million,  an increase
of 8.0% from the $128.4  million  of  operating  income  recorded  during  1996.
Operating income as a percentage of revenue  decreased from 18.9% to 15.6%. This
decrease was caused  primarily  by higher  distributor  incentive  expenses as a
percentage of revenue.

          Other  income  increased  by $7.9  million  during 1997 as compared to
1996.  The  increase  was  primarily  caused by $5.6  million of exchange  gains
resulting from forward  exchange  contracts for the year ended December 31, 1997
and $7.8 million of unrealized  exchange gains  resulting  from an  intercompany
loan from Nu Skin  Japan to Nu Skin Hong Kong for the year  ended  December  31,
1997.  The  increase  was offset by exchange  losses  relating  to  intercompany
balances denominated in foreign currencies.

          Provision  for income  taxes  increased to $55.7  million  during 1997
compared to $49.5 million  during 1996. The effective tax rate for 1997 and 1996
was 37.3% and 37.7%,  respectively.  The decrease in the  effective tax rate was
due to the Company's termination of its S corporation status during 1996.


                                       -7-
<PAGE>

          Net income after provision for income taxes increased by $11.9 million
to $93.6 million  during 1997 compared to $81.7 million  during 1996. Net income
as a percentage of revenue  decreased to 10.5% for 1997 as compared to 12.0% for
1996.

1996 Compared to 1995

          Revenue  was $678.6  million  during  1996,  an increase of 89.2% from
revenue of $358.6  million  recorded  during  1995.  This  increase is primarily
attributable  to several  factors.  First,  revenue in Japan increased by $148.5
million,  or 64.1%.  This  increase  in revenue  was  primarily  a result of the
continued  success of nutritional,  color  cosmetics and  HairFitness  products,
which were  introduced  in October 1995.  Revenue  growth in Japan was partially
offset by the  strengthening  of the U.S.  dollar  relative to the  Japanese yen
during 1996.  Second,  revenue in Taiwan  increased by $49.2 million,  or 46.7%,
primarily as a result of the introduction of color cosmetics and other products,
including  LifePak in October 1996, along with the opening of a new distribution
and walk-in  center in Nankan,  Taiwan.  Third,  in February 1996, Nu Skin Korea
commenced  operations  and has  generated  revenue of $122.4  million  for 1996.
Additionally,  revenue in Hong Kong  decreased  by $0.1  million  during 1996 as
compared to 1995, due to several  leading Hong Kong  distributors  continuing to
focus on other Asian markets.

          Gross  profit as a  percentage  of revenue was 71.5% and 73.1%  during
1996 and 1995,  respectively.  This decline  reflected the  strengthening of the
U.S.  dollar,  the  introduction  of  nutritional  products  in  Japan  and  the
commencement  of  operations  in South Korea in 1996.  Nutritional  products are
generally  subject to higher duties than other products marketed by the Company,
which yields lower gross profit as a percentage of revenue.  The commencement of
operations in South Korea also impacted  gross profit as a percentage of revenue
due to South  Korean  regulations  which  result  in higher  prices on  imported
products than in other markets.

          Distributor  incentives as a percentage of revenue declined from 37.8%
for 1995 to 36.8% for 1996.  The primary  reason for this decline was  increased
revenue from South Korea where local  regulations limit the incentives which can
be paid to South Korean distributors.

          Selling,  general  and  administrative  expenses  as a  percentage  of
revenue  declined from 18.8% during 1995 to 15.5% during 1996. This decrease was
primarily due to economies of scale gained as the Company's revenue increased.

          Operating income during 1996 increased to $128.4 million,  an increase
of 118.4% from the $58.8  million of  operating  income  recorded  during  1995.
Operating income as a percentage of revenue  increased from 16.5% to 18.9%. This
increase  was caused  primarily  by lower  selling,  general and  administrative
expenses as a percentage of revenue.

          Other  income  increased  by $2.3  million  during 1996 as compared to
1995.  The  increase  was  primarily  caused by an increase  in interest  income
generated through the short-term investment of cash.

          Pro forma provision for income taxes increased to $46.0 million during
1996 compared to $22.8 million  during 1995. The effective tax rate decreased to
35.0% in 1996 as  compared  to 38.4%  for 1995.  The  Company  generated  excess
foreign tax credits in 1995 which did not continue in 1996.

          Net income after pro forma  provision  for income  taxes  increased by
$48.7  million to $85.2 million  during 1996  compared to $36.5  million  during
1995.  Pro forma net income as a  percentage  of revenue  increased to 12.5% for
1996 as compared to 10.2% for 1995.

Liquidity and Capital Resources

   
          The Company effected the Reorganization and the Underwritten Offerings
in November 1996.  During the Underwritten  Offerings,  the Company raised $98.8
million in net  proceeds.  As of the date of the  Reorganization,  the aggregate
undistributed  taxable S  corporation  earnings of the  Subsidiaries  were $86.5
million.  The  Subsidiaries'  earned and  undistributed  S corporation  earnings
through the date of termination of the Subsidiaries' S corporation status were

                                       -8-
<PAGE>

distributed in the form of the S Distribution  Notes,  bearing  interest at 6.0%
per annum.  From the proceeds of the Underwritten  Offerings,  $15.0 million was
used to pay a portion of the S Distribution  Notes and the remaining  balance of
$71.5 million was paid in April 1997.     
   
          In November  1996,  the Company  purchased  from NSI the  distribution
rights to seven new markets in the region.  These markets  include  Thailand and
the  Philippines,  where  operations  commenced in March 1997 and February 1998,
respectively,  and Indonesia, Malaysia, the PRC, Singapore and Vietnam, where Nu
Skin  operations  have not yet commenced.  These rights were purchased for $25.0
million of which $5.0  million was paid from the  proceeds  of the  Underwritten
Offerings and an additional $10.0 million was paid in January 1997. At December,
31, 1997, the Company had a $10.0 million short term obligation,  which was paid
on January 15, 1998,  related to the  purchase of these  rights.  The  remaining
proceeds of the  Underwritten  Offerings  are being used for  general  corporate
purposes.
    
          The Company generates significant cash flow from operations due to its
significant growth, high margins and minimal capital requirements. Additionally,
the Company does not extend credit to  distributors,  but requires payment prior
to shipping products.  This process eliminates the need for accounts  receivable
from  distributors.  During  the year  ended  December  31,  1997,  the  Company
generated  $92.7 million from  operations  compared to $121.2  million and $65.0
million  during 1996 and 1995,  respectively.  This  decrease in cash flows from
operations in 1997 is primarily due to the payment of increased foreign taxes in
excess of the U.S. corporate tax rate of 35% in 1997.

          As of December 31, 1997,  working capital was $101.3 million  compared
to  $66.2  million  and  $47.9  million  as  of  December  31,  1996  and  1995,
respectively.  This increase is largely due to the increased  inventory balances
to support the  increased  sales  activity  and the payment of foreign  taxes in
excess of the U.S.  corporate tax rate of 35% in 1997. Cash and cash equivalents
at December 31, 1997 were $166.3  million  compared to $207.1  million and $63.2
million at December 31, 1996 and 1995, respectively.

          In December 1997,  the Company  loaned $5 million to a  non-management
stockholder.  The loan is secured by 349,406  shares of Class B Common  Stock of
the Company.  Interest accrues at a rate of 6.0% per annum on the loan. The loan
may be repaid by  transferring  to the Company the shares  pledged to secure the
loan.

          Historically,  the Company's  principal  needs for funds have been for
distributor  incentives,  working  capital  (principally  inventory  purchases),
capital  expenditures  and the  development  of new  markets.  The  Company  has
generally  relied  entirely on cash flow from  operations  to meet its  business
objectives without incurring long-term debt to unrelated third parties.

          Capital  expenditures,  primarily for equipment,  computer systems and
software,  office furniture and leasehold improvements,  were $7.4 million, $5.7
million and $5.4 million for 1997, 1996 and 1995, respectively. In addition, the
Company  anticipates  capital  expenditures  through 1998 of an additional $20.0
million to further enhance its  infrastructure,  including  computer systems and
software,  warehousing  facilities and walk-in  distributor  centers in order to
accommodate future growth. The Company is currently  reviewing its and principal
vendors'  computer  systems and software  with respect to the "Year 2000" issue.
The Company  believes that the capital required to modify these systems will not
be material to the Company.

          As a part of the Company's and NSI's strategy to motivate distributors
with  equity  incentives,  the  Company  sold to NSI an option to  purchase  1.6
million  shares of the Company's  previously  issued Class A Common  Stock.  NSI
initially  purchased the option with a $13.1 million 10-year note payable to the
Company bearing  interest at 6.0% per annum. As the number of distributor  stock
options to be issued to each  distributor  was revised  through August 31, 1997,
the note  receivable  from NSI was adjusted to $9.8 million.  It is  anticipated
that the note will be repaid as  distributors  begin to exercise  their  options
beginning in 1998.

          In December  1997, the Company  repurchased in private  transactions a
total of  1,067,529  shares of its Class B Common  Stock which were  immediately
converted  to Class A Common  Stock  and a total of  348,387  shares  of Class A
Common Stock for approximately $20.3 million.


                                       -9-
<PAGE>

          Under its Operating  Agreements  with NSI, the Company  incurs related
party payables.  The Company had related party payables of $59.1 million,  $46.3
million and $28.7 million at December 31, 1997, 1996 and 1995, respectively.  In
addition,  the Company had related  party  receivables  of $10.7  million,  $8.0
million and $1.8 million,  respectively,  at those dates. Related party balances
outstanding  in excess of 60 days bear  interest  at a rate of 2% above the U.S.
prime rate.  As of December  31, 1997,  no material  related  party  payables or
receivables had been outstanding for more than 60 days.

          In connection  with the NSI  Acquisition the Company will assume up to
$180 million in debt.  Management considers the Company to be liquid and able to
meet these and other Company  obligations  on both a short and long-term  basis.
Management  believes existing cash balances together with future cash flows from
operations will be adequate to fund cash needs relating to the implementation of
the Company's strategic plans.

Seasonality and Cyclicality

          While  neither  seasonal  nor  cyclical   variations  have  materially
affected the Company's  results of operations to date, the Company believes that
its rapid growth may have overshadowed these factors. Accordingly,  there can be
no assurance that seasonal or cyclical variations will not materially  adversely
affect the Company's results of operations in the future.

          The direct  selling  industry is impacted by certain  seasonal  trends
such as major cultural events and vacation patterns. For example, Japan, Taiwan,
Hong Kong, South Korea and Thailand celebrate their respective local New Year in
the Company's first quarter. Management believes that direct selling in Japan is
also  generally   negatively  impacted  during  August,  when  many  individuals
traditionally take vacations.

          Generally,  the Company has  experienced  rapid revenue growth in each
new market from the commencement of operations.  In Japan, Taiwan and Hong Kong,
the initial  rapid  growth was followed by a short period of stable or declining
revenue  followed  by renewed  growth  fueled by new product  introductions,  an
increase  in  the  number  of  active  distributors  and  increased  distributor
productivity.  In South Korea, the Company  experienced a significant decline in
its 1997  revenue from revenue in 1996 and  anticipates  additional  declines in
1998. Revenue in Thailand also decreased significantly after the commencement of
operations in March 1997. Management believes that the revenue declines in South
Korea and Thailand are partly due to normal  business  cycles in new markets but
were  primarily  due to  volatile  economic  conditions  in those  markets.  See
"--Outlook." In addition,  the Company may experience  variations on a quarterly
basis in its results of  operations,  as new  products  are  introduced  and new
markets are opened.  No assurance can be given that the Company's revenue growth
rate in the Philippines,  which commenced  operations in February 1998 or in new
markets where Nu Skin operations have not commenced, will follow this pattern.

Quarterly Results

          The following  table sets forth certain  unaudited  quarterly data for
the periods shown.

<TABLE>

<CAPTION>

                                                   1996                                                  1997
                            --------------------------------------------------   -------------------------------------------------
                                1st          2nd          3rd           4th          1st           2nd          3rd         4th
                             Quarter(1)    Quarter      Quarter       Quarter     Quarter(2)     Quarter      Quarter     Quarter
                             -------       -------      -------       -------     -------        -------      -------     -------
                                                            (in millions, except per share amounts)

<S>                          <C>           <C>          <C>           <C>         <C>            <C>          <C>         <C>
Revenue...................   $ 124.2       $ 163.5      $ 183.6       $ 207.3     $ 211.0        $ 230.0      $ 226.4     $ 223.1
Gross profit..............      89.4         117.4        130.9         147.7       150.3          164.5        164.9       162.4
Operating income..........      23.2          31.9         37.5          35.8        30.8           38.2         35.8        33.9
Net income................      14.8          20.3         25.2          21.4        20.5           23.3         24.5        25.3
Net income per share:
      Basic...............      0.19          0.26         0.32          0.26        0.25           0.28         0.29        0.30
      Diluted.............      0.18          0.25         0.31          0.26        0.24           0.27         0.29        0.30

- ---------------

<FN>
(1)       The Company commenced operations in South Korea in February of 1996.
(2)       The Company commenced operations in Thailand in March of 1997.
</FN>
</TABLE>


                                      -10-
<PAGE>

Currency Fluctuation and Exchange Rate Information

          The  Company's  revenues  and  most  of its  expenses  are  recognized
primarily  outside  of the  United  States.  Each  entity's  local  currency  is
considered the functional  currency.  All revenue and expenses are translated at
weighted  average  exchange  rates  for the  periods  reported.  Therefore,  the
Company's reported sales and earnings will be positively impacted by a weakening
of the U.S.  dollar and will be negatively  impacted by a  strengthening  of the
U.S. dollar.

          The Company  purchases  inventory from NSI in U.S. dollars and assumes
currency  exchange rate risk with respect to such  purchases.  Local currency in
Japan, Taiwan, Hong Kong, South Korea, Thailand and the Philippines is generally
used to settle  non-inventory  transactions  with NSI. Given the  uncertainty of
exchange  rate  fluctuations,  the Company  cannot  estimate the effect of these
fluctuations on its future business,  product pricing,  results of operations or
financial  condition.  However,  because nearly all of the Company's  revenue is
realized  in  local  currencies  and  the  majority  of its  cost  of  sales  is
denominated  in U.S.  dollars,  the  Company's  gross profits will be positively
affected by a weakening in the U.S. dollar and will be negatively  affected by a
strengthening  in the U.S.  dollar.  The Company seeks to reduce its exposure to
fluctuations in foreign exchange rates by creating offsetting  positions through
the use of foreign currency exchange contracts and through intercompany loans of
foreign  currency.  The  Company  does not use such  financial  instruments  for
trading or  speculative  purposes.  The Company  regularly  monitors its foreign
currency risks and  periodically  takes measures to reduce the impact of foreign
exchange  fluctuations on the Company's  operating results.  The Company entered
into significant  hedging positions in 1997, which approximated $51.0 million of
forward  exchange  contracts  at  December  31,  1997.  These  forward  exchange
contracts,  along with the intercompany  loan from Nu Skin Japan to Nu Skin Hong
Kong of approximately  $92.0 million,  were valued at the year end exchange rate
of 130.6 yen to the dollar.

          Following are the weighted average currency  exchange rates of $1 into
local currency for each of the Company's markets for the quarters listed:

<TABLE>
<CAPTION>

                              1995                                    1996                                    1997
              -------------------------------------   -------------------------------------   -------------------------------------
                1st       2nd       3rd       4th       1st       2nd       3rd       4th       1st       2nd       3rd       4th
              Quarter   Quarter   Quarter   Quarter   Quarter   Quarter   Quarter   Quarter   Quarter   Quarter   Quarter   Quarter
              -------   -------   -------   -------   -------   -------   -------   -------   -------   -------   -------   -------
<S>             <C>       <C>       <C>      <C>       <C>       <C>       <C>       <C>       <C>       <C>       <C>        <C>
Japan(1)        96.2      84.4      94.2     101.5     105.8     107.5     109.0     112.9     121.4     119.1     118.1      125.6
Taiwan          26.2      25.6      27.0      27.2      27.4      27.4      27.5      27.5      27.5      27.7      28.4       31.0
Hong Kong        7.7       7.7       7.7       7.7       7.7       7.7       7.7       7.7       7.7       7.7       7.7        7.7
South Korea    786.9     763.1     765.6     769.1     782.6     786.5     815.5     829.4     863.9     889.6     894.8    1,097.0
Thailand        24.9      24.6      24.9      25.1      25.2      25.3      25.3      25.5      26.0      25.4      31.5       40.3
- ------------------
<FN>
(1)       Between  December 31, 1997 and March 5, 1998, the exchange rates of $1
          into  Japanese  yen  achieved a high of 134.10 yen.  Since  January 1,
          1992, the highest and lowest  exchange rates for the Japanese yen have
          been 134.82 and 80.63, respectively.
</FN>
</TABLE>


Outlook

          Management  currently  anticipates  continued  growth in  revenue  and
earnings  in 1998.  This  growth  is  expected  to  result  in part from the NSI
Acquisition and growth in Japan, the Company's major market. Further,  expansion
into the  Philippines  and other new markets is expected to contribute to growth
in revenue  and  earnings.  These  factors  are  expected  to offset the reduced
revenue from South Korea and the expected lack of significant  revenue growth in
Thailand,  Taiwan and Hong Kong.  Additionally,  the Company intends to continue
pursuing strategic initiatives to minimize the impact of fluctuating  currencies
and economies in Asia by diversifying  its markets through the NSI  Acquisition,
moving more of its manufacturing to local markets,  implementing enhancements to
its sales compensation plan and seeking cost reductions from vendors.

          Revenue  growth is  anticipated  to be modest during the first half of
1998 and  accelerate  in the  second  half of the year,  corresponding  with the
implementation  of new product  launches,  marketing  initiatives  including the
local sourcing of certain products,  other promotional events and the opening of
new markets.  In addition to the February 1998 opening of the  Philippines,  the
Company  has  announced  plans to enter  Poland  and Brazil  later in 1998.  The
significant devaluation

                                      -11-
<PAGE>

of certain of the Company's functional currencies,  is anticipated to negatively
impact the Company's reported revenue.


          The NSI Acquisition is anticipated to increase the Company's operating
profits and  operating  margins.  It is  anticipated  that the  Company's  gross
margins will improve, while operating expenses will also increase.  This will be
due to the Company  gaining  ownership  of product  formulas and  trademarks  in
connection  with the NSI  Acquisition,  which will improve  gross  margins,  but
increase overhead.

          Other  income is expected to be  negatively  impacted  due to interest
expenses associated with the assumed  liabilities in the NSI Acquisition.  Also,
the Company does have significant  forward  contracts and other hedging vehicles
on foreign currencies, principally the Japanese yen. It is impossible to predict
the impact on other income due to a  strengthening  or weakening of the Japanese
yen. If the yen  strengthens,  the  Company's  reported  revenues and  operating
profits will be positively  impacted,  but the impact on earnings will be offset
to a degree by other income losses. If the yen weakens,  the Company's  reported
revenues and operating  profits will be negatively  impacted,  but the impact on
earnings will be offset to a degree by other income gains.

          The  Company's  overall  effective  tax rate is  expected  to modestly
improve  following the consummation of the NSI  Acquisition.  This is due to the
Company  being able to more fully  utilize its foreign tax  credits.  Also,  the
number of weighted  average  common shares  outstanding  is expected to increase
following the consummation of the NSI Acquisition.

Note Regarding Forward-looking Statements

          This section  contains  certain  forward-looking  statements under the
caption "-- Outlook".  These  forward-looking  statements  relate to and involve
risks and  uncertainties  associated  with,  but not limited to, the  following:
consummation of the NSI Acquisition, the successful integration of employees and
operations  within the public  company,  the  addition  of 12 new  markets,  the
prospects for business growth in the opened and unopened markets being acquired,
the prospects for growth in revenue and gross margins,  synergies and advantages
arising  out  of  the  NSI  Acquisition  and  the  achievement  of a  vertically
integrated consumer products company, currency fluctuations relative to the U.S.
dollar,  adverse  economic and business  conditions  in the  Company's  markets,
management of the Company's growth,  circumstances  that may prevent the Company
from  expanding  its  operations  into new  markets,  factors that may alter the
anticipated  impact of the NSI  Acquisition,  economic and political  conditions
that affect the business  climate in Asia and the price of the  Company's  stock
thus  impacting   stockholder   values,   the  computer   systems  and  software
modifications  with  respect  to the "Year  2000"  issue and  dependence  on the
Company's  independent  distributors.  Actual  results and  outcomes  may differ
materially  from  those  discussed  or  anticipated.  A detailed  discussion  of
important factors that may affect the anticipated outcome of the forward-looking
statements  is set forth in documents  filed by the Company with the  Securities
and Exchange Commission, including the Company's most recent Form 10-K.

                                      -12-
<PAGE>

Nu Skin Asia Pacific, Inc.
Index to Consolidated Financial Statements
- --------------------------------------------------------------------------------

                  FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA


Consolidated Financial Statements:

          Report of Independent Accountants

          Consolidated Balance Sheets at December 31, 1996 and 1997

          Consolidated  Statements  of Income for the years ended  December  31,
          1995, 1996 and 1997

          Consolidated  Statements of  Stockholders'  Equity for the years ended
          December 31, 1995, 1996 and 1997

          Consolidated Statements of Cash Flows for the years ended December 31,
          1995, 1996 and 1997

          Notes to Consolidated Financial Statements


All  schedules  are omitted  because  they are not  applicable  or the  required
information is shown in the consolidated financial statements or notes thereto.


                                      -13-
<PAGE>


                        REPORT OF INDEPENDENT ACCOUNTANTS


To the Board of Directors and Stockholders of
Nu Skin Asia Pacific, Inc.

In our opinion,  the  accompanying  consolidated  balance sheets and the related
consolidated  statements of income,  of  stockholders'  equity and of cash flows
present fairly, in all material respects, the financial position of Nu Skin Asia
Pacific,  Inc.  and its  subsidiaries  at December  31,  1996 and 1997,  and the
results of their  operations  and their cash flows for the years ended  December
31, 1995,  1996 and 1997,  in  conformity  with  generally  accepted  accounting
principles.  These financial  statements are the responsibility of the Company's
management;  our  responsibility  is to express  an  opinion on these  financial
statements  based on our audits.  We conducted our audits of these statements in
accordance with generally accepted auditing standards which require that we plan
and perform the audit to obtain reasonable assurance about whether the financial
statements are free of material misstatement.  An audit includes examining, on a
test basis,  evidence  supporting  the amounts and  disclosures in the financial
statements,  assessing the accounting  principles used and significant estimates
made by management, and evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for the opinion  expressed
above.



/s/ Price Waterhouse LLP

Price Waterhouse LLP
Salt Lake City, Utah
February 18, 1998

                                      -14-
<PAGE>

Nu Skin Asia Pacific, Inc.
Consolidated Balance Sheets
(in thousands, except share amounts)
- --------------------------------------------------------------------------------


<TABLE>
<CAPTION>


                                                                                        December 31,
                                                                                    -------------------
                                                                                   1996            1997
ASSETS                                                                         -----------     -----------
Current assets
<S>                                                                            <C>             <C>
     Cash and cash equivalents                                                 $   207,106     $   166,305
     Accounts receivable                                                             8,937           9,585
     Related parties receivable                                                      7,974          10,686
     Inventories, net                                                               44,860          52,448
     Prepaid expenses and other                                                     11,281          37,238
                                                                               -----------     -----------
                                                                                   280,158         276,262

Property and equipment, net                                                          8,884          10,884
Other assets, net                                                                   42,673          65,303
                                                                               -----------     -----------
         Total assets                                                          $   331,715     $   352,449
                                                                               ===========     ===========

LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities
     Accounts payable                                                          $     6,592     $     9,412
     Accrued expenses                                                               79,518          96,438
     Related parties payable                                                        46,326          59,071
     Notes payable to stockholders                                                  71,487              --
     Note payable to NSI, current portion                                           10,000          10,000
                                                                               -----------     -----------
                                                                                   213,923         174,921
                                                                               -----------     -----------
Note payable to NSI, less current portion                                           10,000              --
                                                                               -----------     -----------

Commitments and contingencies (Notes 7 and 11)

Stockholders' equity
     Preferred stock - 25,000,000 shares authorized, $.001 par value,
         no shares issued and outstanding                                               --              --
     Class A common stock - 500,000,000 shares authorized, $.001 par value,
         11,715,000 and 11,758,011 shares issued and outstanding                        12              12
     Class B common stock - 100,000,000 shares authorized, $.001 par value,
         71,696,675 and 70,280,759 shares issued and outstanding                        72              70
     Additional paid-in capital                                                    137,876         115,053
     Cumulative foreign currency translation adjustment                             (5,963)        (28,920)
     Retained earnings                                                              11,493         105,139
     Deferred compensation                                                         (22,559)         (3,998)
     Note receivable from NSI                                                      (13,139)         (9,828)
                                                                               -----------     -----------
                                                                                   107,792         177,528
                                                                               -----------     -----------
         Total liabilities and stockholders' equity                            $   331,715     $   352,449
                                                                               ===========     ===========
</TABLE>



The  accompanying  notes are an integral  part of these  consolidated  financial
statements.

                                      -15-
<PAGE>

Nu Skin Asia Pacific, Inc.
Consolidated Statements of Income
(in thousands, except per share amounts)
- --------------------------------------------------------------------------------



                                                  Year Ended December 31,
                                                ---------------------------
                                              1995          1996         1997
                                          -----------   -----------  -----------

Revenue                                   $   358,609   $   678,596  $   890,548
Cost of sales                                  96,615       193,158      248,367
                                          -----------   -----------  -----------

Gross profit                                  261,994       485,438      642,181
                                          -----------   -----------  -----------

Operating expenses
     Distributor incentives                   135,722       249,613      346,117
     Selling, general and administrative       67,475       105,477      139,525
     Distributor stock expense                     --         1,990       17,909
                                          -----------   -----------  -----------

Total operating expenses                      203,197       357,080      503,551
                                          -----------   -----------  -----------

Operating income                               58,797       128,358      138,630
Other income (expense), net                       511         2,833       10,726
                                          -----------   -----------  -----------

Income before provision for income taxes       59,308       131,191      149,356

Provision for income taxes (Note 9)            19,097        49,494       55,710
                                          -----------   -----------  -----------

Net income                                $    40,211   $    81,697  $    93,646
                                          ===========   ===========  ===========

Net income per share (Note 2):
     Basic                                $       .51   $      1.03  $      1.12
     Diluted                              $       .50   $      1.01  $      1.10
Weighted average common shares outstanding (Note 8):
     Basic                                     78,645        79,194       83,331
     Diluted                                   80,518        81,060       85,371

Unaudited pro forma data:
     Income before pro forma
         provision for income taxes       $    59,308   $   131,191
     Pro forma provision for income
         taxes (Note 9)                        22,751        45,945
                                          -----------   -----------
     Net income after pro forma
         provision for income taxes       $    36,557   $    85,246
                                          ===========   ===========

Pro forma net income per share (Note 2):
     Basic                                $       .46   $      1.08
     Diluted                              $       .45   $      1.05



The  accompanying  notes are an integral  part of these  consolidated  financial
statements.


                                      -16-
<PAGE>

Nu Skin Asia Pacific, Inc.
Consolidated Statements of Stockholders' Equity
(in thousands)
- --------------------------------------------------------------------------------

<TABLE>
<CAPTION>

                                                                       Cumulative
                                                                        Foreign
                                          Class A  Class B Additional   Currency                              Note         Total
                                 Capital  Common   Common   Paid-In   Translation  Retained    Deferred    Receivable  Stockholders'
                                  Stock    Stock   Stock    Capital    Adjustment  Earnings  Compensation   From NSI      Equity
                                 -------  -------  ------  ----------  ----------  --------  ------------  ----------  -------------
<S>                              <C>      <C>      <C>     <C>         <C>         <C>       <C>           <C>         <C>
Balance at January 1, 1995       $ 1,300                               $      441  $ 32,120                             $     33,861

Contributed capital                3,250                                       --        --                                    3,250
Dividends                             --                                       --   (12,170)                                (12,170)
Net change in cumulative foreign
     currency translation
     adjustment                       --                                   (3,381)       --                                  (3,381)
Net income                            --                                       --    40,211                                   40,211
                                 -------                               ----------  --------                            -------------
Balance at December 31, 1995       4,550                                   (2,940)   60,161                                   61,771

Reorganization and terminaton
     of S corporation status
     (Note 1)                     (4,550)          $   80  $    1,209          --     3,261                                       --
Net proceeds from the Offerings
     and conversion of shares by
     stockholders (Notes 1 and 8)     --  $    12      (8)     98,829          --        --                                   98,833
Dividends                             --       --      --          --          --   (47,139)                                (47,139)
Issuance of notes payable to
     stockholders (Note 3)            --       --      --          --          --   (86,487)                                (86,487)
Net change in cumulative foreign
     currency translation
     adjustment                       --       --      --          --      (3,023)       --                                  (3,023)
Issuance of distributor stock
     options (Note 8)                 --       --      --      33,039          --        --  $    (17,910) $  (13,139)         1,990
Issuance of employee stock awards
     (Note 8)                         --       --      --       4,799          --        --        (4,649)         --            150
Net income                            --       --      --          --          --    81,697            --          --        81,697
                                 -------  -------  ------  ----------  ----------  --------  ------------  ----------  -------------
Balance at December 31, 1996          --       12      72     137,876      (5,963)   11,493       (22,559)    (13,139)       107,792

Conversion of shares from Class
     B to Class A                     --        2      (2)         --          --        --            --          --             --
Repurchase of 1,416 shares of
     Class A common stock (Note 8)    --       (2)     --     (20,260)         --        --            --          --      (20,262)
Adjustment to distributor stock
     options (Note 8)                 --       --      --      (3,311)         --        --            --        3,311            --
Amortization of deferred
     compensation                     --       --      --          --          --        --        19,309          --        19,309
Net change in cumulative foreign
     currency translation
     adjustment                       --       --      --          --     (22,957)       --            --          --       (22,957)
Issuance of employee stock
     awards and options
     (Note 8)                         --       --      --         748          --        --          (748)         --             --
Net income                            --       --      --          --          --    93,646            --          --         93,646
                                 -------  -------  ------  ----------  ----------  --------  ------------  ----------  -------------
Balance at December 31, 1997     $    --  $    12  $   70  $  115,053  $  (28,920) $105,139  $     (3,998) $   (9,828) $     177,528
                                 =======  =======  ======  ==========  ==========  ========  ============  ==========  =============
</TABLE>

The  accompanying  notes are an integral  part of these  consolidated  financial
statements.

                                      -17-
<PAGE>

Nu Skin Asia Pacific, Inc.
Consolidated Statements of Cash Flows
(in thousands)
- --------------------------------------------------------------------------------

<TABLE>
<CAPTION>
                                                                        Year Ended December 31,
                                                                  ----------------------------------
                                                                1995             1996             1997
                                                              ---------        ---------        --------
<S>                                                           <C>              <C>              <C>
Cash flows from operating activities:
Net income                                                    $  40,211        $  81,697        $  93,646
Adjustments  to  reconcile   net  income  to  net  cash  provided  by  operating
   activities:
   Depreciation and amortization                                  2,012            3,274            4,732
   Loss on disposal of property and equipment                        12              381               --
   Amortization of deferred compensation                             --            2,140           19,309
   Changes in operating assets and liabilities:
         Accounts receivable                                     (2,174)          (5,695)            (648)
         Related parties receivable                              16,077           (6,181)          (2,712)
         Inventories, net                                       (17,106)         (12,198)          (7,588)
         Prepaid expenses and other                                  51           (7,871)         (25,957)
         Other assets                                            (2,994)         (10,361)         (20,543)
         Accounts payable                                           765            2,197            2,820
         Accrued expenses                                         9,936           56,205           16,920
         Related parties payable                                 18,193           17,577           12,745
                                                              ---------        ---------        ---------

   Net cash provided by operating activities                     64,983          121,165           92,724
                                                              ---------        ---------        ---------

Cash flows from investing activities:
Purchase of property and equipment                               (5,422)          (5,672)          (7,351)
Proceeds from disposal of property and equipment                     48               41               --
Payment to NSI for distribution rights                               --           (5,000)         (10,000)
Payments for lease deposits                                        (701)            (562)          (3,457)
Receipt of refundable lease deposits                                 22               98              120
                                                              ---------        ---------        ---------

   Net cash used in investing activities                         (6,053)         (11,095)         (20,688)
                                                              ---------        ---------        ---------

Cash flows from financing activities:
Proceeds from capital contributions                               3,250               --               --
Net proceeds from the Offerings (Note 1)                             --           98,833               --
Dividends paid                                                  (12,170)         (47,139)              --
Repurchase of shares of common stock                                 --               --          (20,262)
Payment to stockholders for notes payable (Note 3)                   --          (15,000)         (71,487)
                                                              ---------        ---------        ---------

   Net cash provided by (used in) financing activities           (8,920)          36,694          (91,749)
                                                              ---------        ---------        ----------

Effect of exchange rate changes on cash                          (3,085)          (2,871)         (21,088)
                                                              ---------        ---------        ---------

Net increase (decrease) in cash and cash equivalents             46,925          143,893          (40,801)

Cash and cash equivalents, beginning of period                   16,288           63,213          207,106
                                                              ---------        ---------        ---------

Cash and cash equivalents, end of period                      $  63,213        $ 207,106        $ 166,305
                                                              =========        =========        =========

Supplemental cash flow information:
Interest paid                                                 $     119        $      84        $     251
                                                              =========        =========        =========
</TABLE>

Supplemental  schedule of non-cash investing and financing activities in 1996: o
$20.0 million note payable to NSI issued as partial  consideration for the $25.0
million purchase of distribution rights from NSI.

o $86.5  million of interest  bearing S  distribution  notes issued in 1996,  of
which $71.5 million remained unpaid at December 31, 1996 (Note 3).

The  accompanying  notes are an integral  part of these  consolidated  financial
statements.

                                      -18-
<PAGE>

o  $1.2  million of  additional  paid-in  capital  contributed  by the  existing
   stockholders of their interest in the Subsidiaries in exchange for all shares
   of the Class B Common Stock in connection  with the Company's  termination of
   its S corporation status (Note 1).

The  accompanying  notes are an integral  part of these  consolidated  financial
statements.


                                      -19-

<PAGE>


Nu Skin Asia Pacific, Inc.
Notes to Consolidated Financial Statements
- --------------------------------------------------------------------------------



1.       THE COMPANY

         Nu Skin Asia  Pacific,  Inc.  (the  "Company")  is a network  marketing
         company  involved  in the  distribution  and sale of  premium  quality,
         innovative personal care and nutritional  products.  The Company is the
         exclusive distribution vehicle for Nu Skin International,  Inc. ("NSI")
         in the countries of Japan,  Taiwan, Hong Kong (including Macau),  South
         Korea and Thailand,  where the Company  currently has  operations  (the
         Company's  subsidiaries  operating in these countries are  collectively
         referred to as the  "Subsidiaries"),  and in Indonesia,  Malaysia,  the
         PRC, the Philippines,  Singapore and Vietnam,  where Nu Skin operations
         had not yet  commenced  as of  December  31,  1997.  Additionally,  the
         Company sells  products to NSI affiliates in Australia and New Zealand.
         NSI was  founded in 1984 and is one of the  largest  network  marketing
         companies in the world. NSI owns the Nu Skin trademark and provides the
         products and  marketing  materials to each of its  affiliates.  Nu Skin
         International  Management Group, Inc. ("NSIMG"), an NSI affiliate,  has
         provided,  and will  continue  to  provide,  a high  level  of  support
         services to the  Company,  including  product  development,  marketing,
         legal, accounting and other managerial services.

         The Company was  incorporated  on September 4, 1996. It was formed as a
         holding company and acquired the Subsidiaries  through a reorganization
         which occurred on November 20, 1996. Prior to the reorganization,  each
         of the  Subsidiaries  elected  to be treated  as an S  corporation.  In
         connection  with the  reorganization,  the  Subsidiaries' S corporation
         status was terminated on November 19, 1996, and the Company  declared a
         distribution to the stockholders that included all of the Subsidiaries'
         previously  earned and  undistributed  taxable S  corporation  earnings
         totaling $86.5 million.

         Prior to the  reorganization,  the  Company,  NSI,  NSIMG and other NSI
         affiliates   operated   under  the   control   of  a  group  of  common
         stockholders.  Inasmuch as the  Subsidiaries  that were  acquired  were
         under common control, the Company's  consolidated  financial statements
         include  the  Subsidiaries'   historical  balance  sheets  and  related
         statements of income, of stockholders' equity and of cash flows for all
         periods presented.

         On November 27, 1996 the Company completed its initial public offerings
         of  4,750,000  shares of Class A Common Stock and received net proceeds
         of $98.8 million (the "Offerings").


2.       SUMMARY OF SIGNIFICANT ACCOUNTING  POLICIES

         Consolidation
         The  consolidated  financial  statements  include  the  accounts of the
         Company and the Subsidiaries. All significant intercompany accounts and
         transactions are eliminated in consolidation.

         Use of estimates
         The  preparation  of these  financial  statements  in  conformity  with
         generally accepted  accounting  principles  required management to make
         estimates and  assumptions  that affect the reported  amounts of assets
         and liabilities and disclosure of contingent  assets and liabilities at
         the  date of the  financial  statements  and the  reported  amounts  of
         revenues  and  expenses  during  the  reporting   period.   Significant
         estimates include reserves for product returns,  obsolete inventory and
         taxes. Actual results could differ from these estimates.

         Cash and cash equivalents
         Cash  equivalents  are  short-term,   highly  liquid  instruments  with
         original maturities of 90 days or less.


                                      -20-
<PAGE>

Nu Skin Asia Pacific, Inc.
Notes to Consolidated Financial Statements
- --------------------------------------------------------------------------------


         Inventories
         Inventories consist of merchandise  purchased for resale and are stated
         at the lower of cost, using the first-in, first-out method, or market.

         Property and equipment
         Property and equipment are recorded at cost and  depreciated  using the
         straight-line method over the following estimated useful lives:
              Furniture and fixtures       5 - 7 years
              Computers and equipment      3 - 5 years
              Leasehold improvements       Shorter of estimated useful life
                                           or lease term
              Vehicles                     3 - 5 years

         Expenditures  for  maintenance  and  repairs  are charged to expense as
         incurred.

         Other assets
         Other assets  consist  primarily  of deferred tax assets,  deposits for
         noncancelable  operating leases and distribution  rights purchased from
         NSI.  Distribution rights are amortized on the straight-line basis over
         the  estimated  useful  life of the asset.  The  Company  assesses  the
         recoverability  of  long-lived   assets  by  determining   whether  the
         amortization  of the balance over its  remaining  life can be recovered
         through  undiscounted  future operating cash flows  attributable to the
         assets.

         Revenue recognition
         Revenue is  recognized  when  products  are shipped and title passes to
         independent distributors who are the Company's customers. A reserve for
         product returns is accrued based on historical experience.  The Company
         generally  requires cash payment at the point of sale.  The Company has
         determined  that no  allowance  for  doubtful  accounts  is  necessary.
         Amounts  received  prior to shipment and title passage to  distributors
         are recorded as deferred revenue.

         Income taxes
         The Company has adopted Statement of Financial Accounting Standards No.
         109 ("SFAS  109"),  Accounting  for Income  Taxes.  Under SFAS 109, the
         liability  method is used in accounting  for income  taxes.  Under this
         method, deferred tax assets and liabilities are determined based on the
         differences  between  financial  reporting  and tax bases of assets and
         liabilities  and are measured using the enacted tax rates and laws that
         will be in effect when the differences are expected to reverse.

         Prior  to  the  Company's  reorganization  described  in  Note  1,  the
         Subsidiaries  elected to be taxed as S corporations  whereby the income
         tax effects of the Subsidiaries'  activities  accrued directly to their
         stockholders; therefore, adoption of SFAS 109 required no establishment
         of  deferred  income  taxes  since  no  material   differences  between
         financial  reporting and tax bases of assets and  liabilities  existed.
         Concurrent with the Company's  reorganization,  the Company  terminated
         the S corporation elections of its Subsidiaries.  As a result, deferred
         income taxes under the provisions of SFAS 109 were established.

         Net income per share
         In  1997,  the  Company  adopted  Statement  of  Financial   Accounting
         Standards No. 128 ("SFAS 128"),  Earnings per Share. SFAS 128 specifies
         the computation,  presentation and disclosure requirements for earnings
         per share data, and requires the restatement of earnings per share data
         in prior periods. SFAS 128 also requires the presentation of both basic
         and diluted  earnings per share data for entities with complex  capital
         structures.  Diluted  earnings  per  share  data  gives  effect  to all
         dilutive  potential  common  shares  that were  outstanding  during the
         periods

                                      -21-
<PAGE>

Nu Skin Asia Pacific, Inc.
Notes to Consolidated Financial Statements
- --------------------------------------------------------------------------------


         presented.  Net income per share for the years ended  December 31, 1995
         and 1996 is computed assuming that the Company's reorganization and the
         resultant  issuance of Class B Common  Stock  occurred as of January 1,
         1995.

         Foreign currency translation
         All  business  operations  of the Company  occur  outside of the United
         States.  Each  entity's  local  currency is considered  the  functional
         currency.  Since a substantial portion of the Company's inventories are
         purchased  with  U.S.  dollars  from the  United  States  and since the
         Company  is  incorporated   in  the  United  States,   all  assets  and
         liabilities are translated into U.S. dollars at exchange rates existing
         at the balance  sheet dates,  revenues and expenses are  translated  at
         weighted average exchange rates, and  stockholders'  equity is recorded
         at  historical   exchange  rates.   The  resulting   foreign   currency
         translation  adjustments  are  recorded  as  a  separate  component  of
         stockholders'   equity  in  the   consolidated   balance  sheets,   and
         transaction  gains and losses are  included in other income and expense
         in the consolidated financial statements.

         Industry segment and geographic area
         The Company operates in a single industry,  which is the direct selling
         of skin  care,  hair  care and  nutritional  products,  and in a single
         geographic area, which is the Asia Pacific Region.

         Fair value of financial instruments
         The  fair  value  of  financial  instruments  including  cash  and cash
         equivalents,  accounts receivable, related parties receivable, accounts
         payable,  accrued  expenses,  related parties payable and notes payable
         approximate book values.

         Stock-based compensation
         The Company has adopted Statement of Financial Accounting Standards No.
         123 ("SFAS 123"), Accounting for Stock-Based Compensation.  The Company
         measures compensation expense for its stock-based employee compensation
         plans  using  the  intrinsic  value  method  prescribed  by  Accounting
         Principles Board Opinion No. 25 ("APB 25"), Accounting for Stock Issued
         to Employees,  and provides pro forma disclosures of net income and net
         income per share as if the fair value based method  prescribed  by SFAS
         123 had been applied in measuring compensation expense (Note 8).

3.       RELATED PARTY TRANSACTIONS

         Scope of related party activity
         The Company has extensive and pervasive  transactions  with  affiliated
         entities  that are under  common  control.  These  transactions  are as
         follows:  (1) Through  its Hong Kong  entity,  the Company  purchases a
         substantial   portion  of  its  inventories  from  affiliated  entities
         (primarily  NSI).  (2) In addition to selling  products to consumers in
         its geographic  territories,  the Company through its Hong Kong entity,
         sells  products  and  marketing  materials  to  affiliated  entities in
         geographic areas outside those held by the Company (primarily Australia
         and New Zealand). (3) The Company pays trademark royalty fees to NSI on
         products   bearing  NSI   trademarks  and  marketed  in  the  Company's
         geographic areas that are not purchased from NSI. (4) NSI enters into a
         distribution agreement with each independent  distributor.  The Company
         pays license fees to NSI for the right to use the  distributors  within
         its geographical regions, and for the right to use the NSI distribution
         system and other related intangibles. (5) The Company participates in a
         global  commission plan established by the NSI  distribution  agreement
         whereby distributors' commissions are determined by aggregate worldwide
         purchases  made  by  down-line   distributors.   Thus,  commissions  on
         purchases from the Company earned by distributors located in geographic
         areas outside those held by the Company are remitted to NSI, which then
         forwards these  commissions to the  distributors.  (6) The Company pays
         fees for management and support services provided by NSIMG.


                                      -22-
<PAGE>

Nu Skin Asia Pacific, Inc.
Notes to Consolidated Financial Statements
- --------------------------------------------------------------------------------


         The  purchase  prices  paid to the  Subsidiaries  for the  purchase  of
         product and marketing materials are determined pursuant to the Regional
         Distribution Agreement between the Company,  through a Subsidiary,  and
         NSI. The selling prices to the  Subsidiaries  of products and marketing
         materials  are  determined  pursuant  to  the  Wholesale   Distribution
         Agreements between a Subsidiary and certain of the other  Subsidiaries.
         Trademark  royalty  fees and license  fees are payable  pursuant to the
         Trademark/Tradename  License Agreement between the Subsidiaries and NSI
         and the Licensing and Sales Agreement between the Subsidiaries and NSI,
         respectively. The independent distributor commission program is managed
         by NSI. Charges to the Company are based on a worldwide  commission fee
         of 42% which covers  commissions  paid to  distributors  on a worldwide
         basis and the direct  costs of  administering  the global  compensation
         plan. Management and support services fees are billed to the Company by
         NSIMG  pursuant  to  the  Management  Services  Agreement  between  the
         Company,  the Subsidiaries and NSIMG and consist of all direct expenses
         incurred  by NSIMG on behalf of the Company  and  indirect  expenses of
         NSIMG allocated to the Company based on its net sales.

         Total  commission fees  (including  those paid directly to distributors
         within  the   Company's   geographic   territories)   are  recorded  as
         distributor  incentives  in  the  consolidated  statements  of  income.
         Trademark  royalty fees are included in cost of sales, and license fees
         and management fees are included in selling, general and administrative
         expenses in the consolidated statements of income.

         In November  1996,  the  Company  purchased  from NSI the  distribution
         rights  to seven new  markets  in the  region.  These  markets  include
         Thailand, where operations have commenced, and Indonesia, Malaysia, the
         PRC, the Philippines,  Singapore and Vietnam,  where Nu Skin operations
         had not commenced as of December 31, 1997.  These rights were purchased
         for $25.0 million of which $5.0 million was paid from proceeds from the
         Offerings and an additional  $10.0 million was paid in January 1997. At
         December  31,  1997,  the  Company  had  a  $10.0  million  short  term
         obligation,  due  January  15,  1998  related to the  purchase of these
         rights.  Interest  accrues at a rate of 6.0% per annum on  amounts  due
         under these obligations.

         Notes payable to stockholders
         In  connection  with  the  reorganization  described  in  Note  1,  the
         aggregate   undistributed   taxable  S  corporation   earnings  of  the
         Subsidiaries were $86.5 million. These earnings were distributed in the
         form of  promissory  notes  bearing  interest  at 6.0% per annum.  From
         proceeds from the Offerings, $15.0 million was used to pay a portion of
         the notes, and the remaining  balance of $71.5 million with the related
         accrued interest expense of $1.6 million was paid on April 4, 1997.


                                      -23-
<PAGE>

Nu Skin Asia Pacific, Inc.
Notes to Consolidated Financial Statements
- --------------------------------------------------------------------------------


Related party transactions
The following  summarizes the Company's  transactions  with related  parties (in
thousands):

Product purchases
<TABLE>
<CAPTION>

                                                             Year Ended December 31,
                                                            ------------------------
                                                     1995             1996             1997
                                                  ----------       ----------       ----------

<S>                                               <C>              <C>              <C>
Beginning inventories                             $   15,556       $   32,662       $   44,860
Inventory purchases from affiliates                   69,821          157,413          202,233
Other inventory purchases and value added
   locally                                            43,900           47,943           53,722
                                                  ----------       ----------       ----------

Total products available for sale                    129,277          238,018          300,815
Less:  Cost of sales                                 (96,615)        (193,158)        (248,367)
                                                  ----------       ----------       ----------

Ending inventories                                $   32,662       $   44,860       $   52,448
                                                  ==========       ==========       ==========
</TABLE>


Related parties payable transactions
<TABLE>
<CAPTION>

                                                             Year Ended December 31,
                                                            ------------------------
                                                     1995             1996             1997
                                                  ----------       ----------       ----------

<S>                                               <C>              <C>              <C>
Beginning related parties payable                 $   10,556       $   28,749       $   46,326
Inventory purchases from affiliates                   69,821          157,413          202,233
Distributor incentives                               135,722          249,613          346,117
Less: Distributor incentives paid directly
   to distributors                                  (105,642)        (197,614)        (280,355)
License fees                                          13,158           25,221           35,034
Trademark royalty fees                                 2,694            2,882            3,696
Management fees                                        2,066            4,189            7,337
Less:  Payments to related parties                   (99,626)        (224,127)        (301,317)
                                                 -----------       ----------       ----------

Ending related parties payable                   $    28,749       $   46,326       $   59,071
                                                 ===========       ==========       ==========
</TABLE>


         Related parties receivable and payable balances
         The Company has receivable and payable balances with related parties in
         Australia  and New  Zealand,  and with  NSI and  NSIMG.  Related  party
         balances  outstanding  greater than 60 days bear interest at prime plus
         2%. Since no significant balances have been outstanding greater than 60
         days, no related  party  interest  income or interest  expense has been
         recorded in the  consolidated  financial  statements.  Sales to related
         parties were $4,608,000,  $4,614,000 and $4,297,000 for the years ended
         December 31, 1995, 1996 and 1997, respectively.

         Certain   relationships   with   stockholder   distributors  Two  major
         stockholders  of the  Company  have been NSI  distributors  since 1984.
         These stockholders are partners in an entity which receives substantial
         commissions from NSI,  including  commissions  relating to sales within
         the countries in which the Company  operates.  By  agreement,  NSI pays
         commissions  to this  partnership  at the highest level of  distributor
         compensation  to allow  the  stockholders  to use their  expertise  and
         reputations in network  marketing to further develop NSI's  distributor
         force,   rather  than   focusing   solely  on  their  own   distributor
         organizations.  The commissions  paid to this  partnership  relating to
         sales within the countries in which the

                                      -24-
<PAGE>

Nu Skin Asia Pacific, Inc.
Notes to Consolidated Financial Statements
- --------------------------------------------------------------------------------


         Company  operates were  $1,100,000,  $1,200,000  and $1,100,000 for the
         years ended December 31, 1995, 1996 and 1997, respectively.

         Loan to stockholder
         In December 1997,  the Company loaned $5.0 million to a  non-management
         stockholder.  The loan is secured  by 349,406  shares of Class B Common
         Stock.  Interest  accrues at a rate of 6.0% per annum on this loan. The
         loan may be repaid by transferring to the Company the shares pledged to
         secure the loan.

4.       PROPERTY AND EQUIPMENT

         Property and equipment are comprised of the following (in thousands):

                                  December 31,
                                                        ---------------
                                                    1996               1997
                                                 -----------        -----------

         Furniture and fixtures                  $     3,175        $     3,205
         Computers and equipment                       7,480              9,098
         Leasehold improvements                        4,737              6,930
         Vehicles                                        200                119
                                                 -----------        -----------
                                                      15,592             19,352
         Less: accumulated depreciation              (6,708)            (8,468)
                                                 -----------        -----------
                                                 $     8,884        $    10,884
                                                 ===========        ===========

         Depreciation of property and equipment totaled  $2,012,000,  $3,118,000
         and $3,482,000  for the years ended  December 31, 1995,  1996 and 1997,
         respectively.

5.       OTHER ASSETS

         Other assets consist of the following (in thousands):

                                  December 31,
                                                         ---------------
                                                     1996               1997
                                                  -----------        -----------

Deposits for noncancelable operating leases       $     9,962      $       9,127
Distribution rights, net of accumulated                24,844             23,594
  amortization
Deferred taxes                                          6,999             30,399
Other                                                     868              2,183
                                                  -----------        -----------

                                                  $    42,673        $    65,303
                                                  ===========        ===========

         The $25.0  million  distribution  rights asset is being  amortized on a
         straight-line  basis over its  estimated  useful life of twenty  years.
         Amortization  expense  totaled  $156,000 and  $1,250,000  for the years
         ended December 31, 1996 and 1997, respectively.




                                      -25-
<PAGE>

Nu Skin Asia Pacific, Inc.
Notes to Consolidated Financial Statements
- --------------------------------------------------------------------------------


6.       ACCRUED EXPENSES

         Accrued expenses consist of the following (in thousands):

                                  December 31,
                                                         ---------------
                                                     1996               1997
                                                  -----------        -----------
         Income taxes payable                     $    54,233       $     53,079
         Other taxes payable                            9,194             13,043
         Other accruals                                16,091             30,316
                                                  -----------       ------------
                                                  $    79,518       $     96,438
                                                  ===========       ============

7.       LEASE OBLIGATIONS

         The  Company   leases   office  space  and  computer   hardware   under
         noncancelable  long-term  operating leases. Most leases include renewal
         options  of  up  to  three  years.   Minimum  future   operating  lease
         obligations at December 31, 1997 are as follows (in thousands):


       Year Ending December 31,
                 1998                               $     6,763
                 1999                                     4,242
                 2000                                     2,923
                 2001                                       251
                 2002                                       163
                                                    -----------
     Total minimum lease payments                   $    14,342
                                                    ===========

         Rental expense for operating leases totaled $9,470,000,  $8,260,000 and
         $9,311,000  for the  years  ended  December  31,  1995,  1996 and 1997,
         respectively.

8.       STOCKHOLDERS' EQUITY

         The Company's capital stock consists of Preferred Stock, Class A Common
         Stock and Class B Common Stock.  The shares of Class A Common Stock and
         Class B Common Stock are identical in all  respects,  except for voting
         rights and certain  conversion  rights and  transfer  restrictions,  as
         follows:  (1) each share of Class A Common Stock entitles the holder to
         one vote on matters  submitted to a vote of the Company's  stockholders
         and each share of Class B Common Stock entitles the holder to ten votes
         on each such matter; (2) stock dividends of Class A Common Stock may be
         paid only to holders  of Class A Common  Stock and stock  dividends  of
         Class B Common  Stock  may be paid  only to  holders  of Class B Common
         Stock; (3) if a holder of Class B Common Stock transfers such shares to
         a person other than a permitted transferee, as defined in the Company's
         Certificate   of   Incorporation,   such  shares   will  be   converted
         automatically  into  shares  of Class A Common  Stock;  and (4) Class A
         Common Stock has no conversion rights;  however,  each share of Class B
         Common Stock is convertible  into one share of Class A Common Stock, in
         whole or in part, at any time at the option of the holder.

         Stockholder control
         As of December 31, 1997,  a group of common  stockholders  owned all of
         the  outstanding  shares  of Class B Common  Stock,  which  represented
         approximately  98% of the  combined  voting  rights of all  outstanding
         common  stock.  Accordingly,  these  stockholders,  acting  as a group,
         control the  election of the entire Board of  Directors  and  decisions
         with respect to the Company's  dividend policy, the Company's access to
         capital, mergers or other

                                      -26-
<PAGE>

Nu Skin Asia Pacific, Inc.
Notes to Consolidated Financial Statements
- --------------------------------------------------------------------------------


         business  combinations   involving  the  Company,  the  acquisition  or
         disposition  of assets by the  Company and any change in control of the
         Company.

         Equity incentive plans
         Effective November 21, 1996, NSI and the Company implemented a one-time
         distributor equity incentive program.  This program provided for grants
         of options to  selected  distributors  for the  purchase  of  1,605,000
         shares of the Company's  previously  issued Class A Common  Stock.  The
         number of options  each  distributor  ultimately  received was based on
         their performance and productivity through August 31, 1997. The options
         are  exercisable  at a price of $5.75 per share and vested on  December
         31,  1997.  The  related  compensation  expense  was  deferred  in  the
         Company's  financial  statements  and was expensed to the  statement of
         income as distributor stock expense ratably through December 31, 1997.

   
         The Company recorded  compensation  expense using the fair value method
         prescribed  by SFAS 123 based upon the best  available  estimate of the
         number of shares that were expected to be issued to each distributor at
         the measurement  date,  revised as necessary if subsequent  information
         indicated  that actual  forfeitures  were likely to differ from initial
         estimates.  Any options  forfeited were  reallocated and resulted in an
         additional compensation charge.
    

         As a part of this program,  the Company initially sold an option to NSI
         to purchase shares underlying  distributor options for consideration of
         a $13.1 million  10-year note,  bearing  interest at 6.0% per annum. As
         the  number  of  distributor   stock  options  to  be  issued  to  each
         distributor  was revised  through August 31, 1997, the note  receivable
         from NSI was adjusted to $9.8 million.  It is anticipated that NSI will
         repay this note as  distributors  begin to  exercise  their  options in
         1998.

         Prior to the Offerings,  the Company's stockholders  contributed to NSI
         and other Nu Skin entities  (excluding the Company) 1,250,000 shares of
         the  Company's  Class A  Common  Stock  held by them  for  issuance  to
         employees  of NSI and other Nu Skin  entities  as a part of an employee
         equity incentive plan. Equity incentives  granted or awarded under this
         plan will vest over four years.  Compensation expense related to equity
         incentives  granted to employees of NSI and other Nu Skin  entities who
         perform  services on behalf of the Company  will be  recognized  by the
         Company ratably over the vesting period.

         In January 1994, NSI agreed to grant one of the Company's executives an
         option to purchase 267,500 shares of the Company's Class A Common Stock
         which  became  exercisable  at  the  date  of the  reorganization.  The
         exercise  price of this  option was set at the  estimated  fair  market
         value of this equity interest on the date the option was granted.  This
         executive  exercised  a portion  of this  option and  purchased  16,675
         shares during November 1996.

         1996 Stock Incentive Plan
         During  the year  ended  December  31,  1996,  the  Company's  Board of
         Directors  adopted the Nu Skin Asia Pacific,  Inc. 1996 Stock Incentive
         Plan (the "1996 Stock Incentive  Plan").  The 1996 Stock Incentive Plan
         provides for  granting of stock  awards and options to purchase  common
         stock to  executives,  other  employees,  independent  consultants  and
         directors  of the Company and its  Subsidiaries.  A total of  4,000,000
         shares of Class A Common Stock have been  reserved  for issuance  under
         the 1996 Stock Incentive Plan.

         In November  and December  1996,  the Company  granted  stock awards to
         certain  employees for an aggregate of 109,000 shares of Class A Common
         Stock and in January 1997 the Company granted  additional  stock awards
         to certain  employees in the amount of 41,959  shares of Class A Common
         Stock.  Subsequent  to the granting of these stock  awards  aggregating
         150,959  shares  of Class A Common  Stock,  awards  for  12,413  shares
         lapsed. The Company has recorded deferred  compensation expense related
         to these stock awards and is recognizing  such expense ratably over the
         vesting period.


                                      -27-
<PAGE>

Nu Skin Asia Pacific, Inc.
Notes to Consolidated Financial Statements
- --------------------------------------------------------------------------------


         In October 1997, the Company  granted 13,500 stock awards,  with a fair
         value of $22.81 per share, to certain employees and directors under the
         1996 Stock Incentive  Plan. Of the 13,500 stock awards  granted,  7,500
         vested  immediately  on the date of grant and 6,000  will vest  ratably
         over a period of three years. The Company recorded compensation expense
         of $170,000 related to the stock awards for the year ended December 31,
         1997.

         In October 1997, the Company also granted  options to purchase  298,500
         shares  of Class A Common  Stock to  certain  employees  and  directors
         pursuant  to the 1996 Stock  Incentive  Plan.  Of the  298,500  options
         granted,  30,000 options vest one day before the 1998 annual meeting of
         stockholders  and 265,500  options  vest  ratably over a period of four
         years. All options granted in 1997 will expire on the tenth anniversary
         of the date of grant.  The  exercise  price of the  options  was set at
         $20.88  per share.  The  Company  has  recorded  deferred  compensation
         expense of  $578,000  related to the options  and is  recognizing  such
         expense ratably over the vesting periods.

         The Company's pro forma net income for the year ended December 31, 1997
         would have been  $93,566,000 if compensation  expense had been measured
         under the fair value method  prescribed  by SFAS 123. The Company's pro
         forma  basic and  diluted  net  income  per  share  for the year  ended
         December  31,  1997 would have been $1.12 and $1.10,  respectively,  if
         compensation expense had been measured under the fair value method.

         The fair value of the  options  granted  during 1997 was  estimated  at
         $10.55 per share as of the date of grant using the Black-Scholes option
         pricing model with the following  assumptions:  risk-free interest rate
         of 6%;  expected  life of 4  years;  expected  volatility  of 46%;  and
         expected dividend yield of 0%.

         Weighted average common shares outstanding
         The following is a reconciliation of the weighted average common shares
         outstanding  for purposes of computing basic and diluted net income per
         share (in thousands):

<TABLE>
<CAPTION>

                                                                  Year Ended December 31,
                                                                 ------------------------
                                                          1995             1996             1997
                                                       ----------       ----------       ----------

<S>                                                      <C>              <C>              <C>
Basic weighted average common shares outstanding         78,645           79,194           83,331
Effect of dilutive securities:
         Stock awards and options                         1,873            1,866            2,040
                                                        -------          -------          -------
Diluted weighted average common shares outstanding       80,518           81,060           85,371
                                                        =======          =======          =======
</TABLE>

         Repurchase of common stock
         In December 1997, the Company  repurchased  1,415,916 shares of Class A
         Common Stock from certain original  stockholders for an aggregate price
         of approximately $20.3 million. Such shares were converted from Class B
         Common  Stock to Class A Common  Stock prior to or upon  purchase,  and
         were repurchased in connection with the entering into of an amended and
         restated stockholders  agreement by the original stockholders providing
         for, among other things,  a one-year  extension of the original lock-up
         provisions applicable to such original stockholders.

9.       INCOME TAXES

         Consolidated  income  before  provision  for income  taxes  consists of
         income earned solely from international  operations.  The provision for
         current and  deferred  taxes for the years ended  December 31, 1996 and
         1997 consists of the following (in thousands):


                                      -28-
<PAGE>

Nu Skin Asia Pacific, Inc.
Notes to Consolidated Financial Statements
- --------------------------------------------------------------------------------



                                                     1996               1997
                                                  ----------         ----------

         Current
               Federal                            $      331         $    3,332
               State                                      --                127
               Foreign                                56,929             76,553
                                                  ----------         ----------
                                                      57,260             80,012
         Deferred
               Federal                                (1,929)           (24,317)
               State                                      --                (30)
               Foreign                                (2,398)                45
               Change in tax status                   (3,439)                --
                                                  ----------         ----------
               Provision for income taxes         $   49,494         $   55,710
                                                  ==========         ==========

         As a result of the  Company's  reorganization  described in Note 1, the
         Company  is no longer  treated  as an S  corporation  for U.S.  Federal
         income tax  purposes.  Accordingly,  the provision for income taxes for
         the year ended  December 31, 1996  consists of the  following:  (1) the
         cumulative  income tax effect  from  recognition  of the  deferred  tax
         assets at the date of S corporation termination;  (2) the provision for
         income taxes for the period November 20, 1996 through December 31, 1996
         as a U.S. C corporation;  and (3) income taxes in foreign countries for
         the Subsidiaries during the year.

         The  provision  for income  taxes for the year ended  December 31, 1995
         primarily  represents income taxes in foreign countries as U.S. Federal
         income taxes were levied at the stockholder level.

         The  principal  components  of  deferred  tax assets are as follows (in
thousands):


                                                  December 31,     December 31,
                                                      1996             1997
                                                  ------------     ------------

Deferred tax assets:
   Inventory reserve                              $      1,971     $      1,773
   Product return reserve                                1,562            1,559
   Depreciation                                          1,592            1,622
   Foreign tax credit                                    1,234           19,268
   Uniform capitalization                                  763            1,706
   Distributor stock options and employee                  749            6,992
     stock awards
   Accrued expenses not deductible until paid               19            2,115
   Withholding tax                                       4,148            5,692
   Minimum tax credit                                      330            3,555
                                                  ------------     ------------
   Total deferred tax assets                            12,368           44,282
                                                  ------------     ------------

Deferred tax liabilities:
   Withholding tax                                       4,148            5,692
   Exchange gains and losses                               399            1,679
   Other                                                    55              143
                                                  ------------     ------------
   Total deferred tax liabilities                        4,602            7,514
                                                  ------------     ------------

Valuation allowance                                         --           (4,700)
                                                  ------------     ------------
Deferred taxes, net                               $      7,766     $     32,068
                                                  ============     ============

Income taxes paid totaled $4,068,000,  $17,991,000 and $73,654,000 for the years
ended December 31, 1995, 1996 and 1997, respectively.


                                      -29-
<PAGE>

Nu Skin Asia Pacific, Inc.
Notes to Consolidated Financial Statements
- --------------------------------------------------------------------------------



         The consolidated  statements of income for the years ended December 31,
         1995 and 1996 include a pro forma  presentation  for income taxes which
         would  have  been  recorded  if  the  Company  had  been  taxed  as a C
         corporation for all periods presented.

         A reconciliation  of the Company's pro forma effective tax rate for the
         years ended December 31, 1995 and 1996, and the Company's effective tax
         rate for the year ended  December 31, 1997,  compared to the  statutory
         U.S. Federal tax rate is as follows:


                                                  Year Ended December 31,
                                                 ------------------------
                                              1995         1996         1997
                                           ---------    ---------    ---------

Income taxes at statutory rate                 35.00%       35.00%       35.00%
Foreign tax credit limitation (benefit)         2.69           --         3.14
Non-deductible expenses                          .67          .06          .10
Other                                             --         (.04)        (.94)
                                           ---------    ---------    ---------

                                               38.36%       35.02%       37.30%
                                           =========    =========    =========


10.      FINANCIAL INSTRUMENTS

         The Company's  Subsidiaries  enter into significant  transactions  with
         each other,  NSI and third parties which may not be  denominated in the
         respective  Subsidiaries'  functional currencies.  The Company seeks to
         reduce  its  exposure  to  fluctuations  in foreign  exchange  rates by
         creating  offsetting  positions  through  the use of  foreign  currency
         exchange contracts and through  intercompany loans of foreign currency.
         The  Company  does not use such  financial  instruments  for trading or
         speculative  purposes.  The  Company  regularly  monitors  its  foreign
         currency risks and periodically  takes measures to reduce the impact of
         foreign exchange fluctuations on the Company's operating results. Gains
         and losses on foreign currency forward contracts and intercompany loans
         of foreign  currency  are  recorded as other  income and expense in the
         consolidated statements of income.

         At  December  31,  1995,  the Company  held  foreign  currency  forward
         contracts with notional  amounts totaling $1.0 million to hedge foreign
         currency items. There were no significant  estimated  unrealized losses
         on  these  contracts.  These  contracts  all had  maturities  prior  to
         December  31,  1996.  The  Company  did not hold any  foreign  currency
         forward  contracts  at December 31,  1996.  At December  31, 1997,  the
         Company held foreign currency  forward  contracts with notional amounts
         totaling  approximately  $51.0 million to hedge foreign currency items.
         These  contracts all have  maturities  through August 1998.  During the
         year ended  December  31,  1997,  the Company  entered into and held to
         maturity  foreign  currency  forward  contracts  with notional  amounts
         totaling approximately $34.0 million. The Company recorded realized and
         unrealized net gains on its forward contracts totaling $5.6 million for
         the year ended December 31, 1997.

         At December 31, 1997,  the  intercompany  loan from Nu Skin Japan to Nu
         Skin  Hong  Kong  totaled  approximately  $92.0  million.  The  Company
         recorded unrealized exchange gains totaling $7.8 million resulting from
         the intercompany loan for the year ended December 31, 1997.


                                      -30-
<PAGE>

Nu Skin Asia Pacific, Inc.
Notes to Consolidated Financial Statements
- --------------------------------------------------------------------------------

11.      COMMITMENTS AND CONTINGENCIES

         The  Company is  subject  to  governmental  regulations  pertaining  to
         product  formulation,   labeling  and  packaging,  product  claims  and
         advertising and to the Company's direct selling system.  The Company is
         also subject to the  jurisdiction of numerous  foreign tax authorities.
         These  tax  authorities   regulate  and  restrict   various   corporate
         transactions,  including intercompany  transfers.  The Company believes
         that the tax  authorities  in Japan  and South  Korea are  particularly
         active in challenging the tax structures and intercompany  transfers of
         foreign  corporations.  Any assertions or determination that either the
         Company,  NSI or any of NSI's  distributors  is not in compliance  with
         existing statutes,  laws, rules or regulations could potentially have a
         material adverse effect on the Company's  operations.  In addition,  in
         any country or jurisdiction,  the adoption of new statutes, laws, rules
         or regulations or changes in the  interpretation of existing  statutes,
         laws, rules or regulations  could have a material adverse effect on the
         Company  and its  operations.  Although  management  believes  that the
         Company is in compliance,  in all material respects, with the statutes,
         laws, rules and regulations of every jurisdiction in which it operates,
         no assurance can be given that the Company's compliance with applicable
         statutes, laws, rules and regulations will not be challenged by foreign
         authorities or that such  challenges  will not have a material  adverse
         effect on the Company's  financial position or results of operations or
         cash flows.

12.      SUBSEQUENT EVENTS

         In February  1998,  the Company  reached an  agreement  in principle to
         acquire  NSI  and  Nu  Skin  affiliated   entities  throughout  Europe,
         Australia  and New Zealand (the "NSI  Acquisition")  for  approximately
         $180 million in assumed  liabilities and $70 million in preferred stock
         that is  anticipated  to  convert  to  common  stock  upon  stockholder
         approval.  In addition,  contingent on meeting specific earnings growth
         benchmarks,  the  Company  will pay up to $25  million in cash per year
         over  four  years  to the  selling  stockholders.  The  agreement  also
         provides  that if the assumed  liabilities  do not equal or exceed $180
         million, the Company will pay to the selling stockholders in cash or in
         the form of promissory  notes the  difference  between $180 million and
         the assumed liabilities.

         The NSI  Acquisition  is expected to be  accounted  for by the purchase
         method of accounting,  except for the portion of the acquired  entities
         under the common control of a group of stockholders, which portion will
         be accounted  for in a manner  similar to a pooling of  interests.  The
         common control group is comprised of the  stockholders  of NSI that are
         immediate family members.


                                      -31-


<TABLE> <S> <C>


<ARTICLE>                     5
<LEGEND>
This  schedule  contains  summary  financial   information  extracted  from  the
financial  statements  as of and for the year  ended  December  31,  1997 and is
qualified in its entirety by reference to such financial statements.)
</LEGEND>
<MULTIPLIER>                                     1,000
       
<S>                                           <C>
<PERIOD-TYPE>                                     Year
<FISCAL-YEAR-END>                          DEC-31-1997
<PERIOD-END>                               DEC-31-1997
<CASH>                                         166,305
<SECURITIES>                                         0
<RECEIVABLES>                                    9,585
<ALLOWANCES>                                         0
<INVENTORY>                                     52,448
<CURRENT-ASSETS>                               276,262
<PP&E>                                          19,352
<DEPRECIATION>                                   8,468
<TOTAL-ASSETS>                                 352,449
<CURRENT-LIABILITIES>                          174,921
<BONDS>                                              0
                                0
                                          0
<COMMON>                                            82
<OTHER-SE>                                     177,446
<TOTAL-LIABILITY-AND-EQUITY>                   352,449
<SALES>                                        890,548
<TOTAL-REVENUES>                               890,548
<CGS>                                          248,367
<TOTAL-COSTS>                                  751,918
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                   0
<INCOME-PRETAX>                                149,356
<INCOME-TAX>                                    55,710
<INCOME-CONTINUING>                             93,646
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    93,646
<EPS-PRIMARY>                                     1.12
<EPS-DILUTED>                                     1.10
        


</TABLE>


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