NU SKIN ASIA PACIFIC INC
DEF 14A, 1998-04-03
DRUGS, PROPRIETARIES & DRUGGISTS' SUNDRIES
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                                  SCHEDULE 14A
                                 (Rule 14a-101)

                     INFORMATION REQUIRED IN PROXY STATEMENT

                            SCHEDULE 14A INFORMATION

           Proxy Statement Pursuant to Section 14(a) of the Securities
                      Exchange Act of 1934 (Amendment No. )

Filed by the Registrant |X|
Filed by a Party other than the Registrant o
Check the appropriate box:
o Preliminary Proxy Statement         o  Confidential, For Use of the Commission
                                         Only (as permitted by Rule 14a-6(e)(2))
|X| Definitive Proxy Statement
o Definitive Additional Materials
o Soliciting Material Pursuant to Rule 14a-11(c) or Rule 14a-12
                           Nu Skin Asia Pacific, Inc.
                (Name of Registrant as Specified in Its Charter)

          (Name of Person(s) Filing Proxy Statement, if Other Than the
         Registrant) Payment of Filing Fee (Check the appropriate box):
      |X| No fee required.
      o Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.
      (1) Title of each class of securities to which transaction applies:

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      (2) Aggregate number of securities to which transaction applies:

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      (3) Per unit  price  or other  underlying  value of  transaction  computed
pursuant to Exchange Act Rule 0-11 (set forth the amount on which the filing fee
is calculated and state how it was determined):

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      (4) Proposed maximum aggregate value of transaction:

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      (5) Total fee paid:

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        o Fee paid previously with preliminary materials:

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        o Check box if any part of the fee is offset as provided by Exchange Act
Rule  0-11(a)(2)  and identify the filing for which the  offsetting fee was paid
previously.  Identify the previous filing by registration  statement  number, or
the form or schedule and the date of its filing.

        (1) Amount previously paid:

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        (2) Form, Schedule or Registration Statement no.:

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        (3) Filing Party:

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        (4) Date Filed:

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<PAGE>



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                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS

                                   MAY 5, 1998

- --------------------------------------------------------------------------------


        NOTICE IS HEREBY  GIVEN that the Annual  Meeting  of  Stockholders  (the
"Annual  Meeting") of Nu Skin Asia Pacific,  Inc., a Delaware  corporation  (the
"Company"),  will be held at 4:00 p.m.,  local time, on May 5, 1998 at the Provo
Park Hotel, 101 West 100 North, Provo, Utah, for the following purposes:

        1. To elect a Board of Directors  consisting of nine  directors to serve
until the next annual meeting of stockholders or until their successors are duly
elected and qualified;

        2.  To  approve  an   amendment   to  the   Company's   Certificate   of
Incorporation, which will change the name of the Company to Nu Skin Enterprises,
Inc.;

   
        3. To approve the  issuance of up to 2,986,663  shares of the  Company's
Class A Common Stock upon conversion of the Company's Series A Preferred Stock;
    

        4. To ratify the  selection  of Price  Waterhouse  LLP as the  Company's
independent auditors for the fiscal year ending December 31, 1998; and

        5. To  transact  such other  business  as may  properly  come before the
Annual Meeting or any adjournment thereof.

        The Board of Directors has fixed the close of business on March 16, 1998
as the record date for determining the  stockholders  entitled to receive notice
of, and to vote at, the Annual Meeting or any adjournment thereof.

        You are  cordially  invited  to attend  the  Annual  Meeting  in person.
However, to ensure your representation at the Annual Meeting, please mark, sign,
date and return the  accompanying  proxy as promptly as possible in the enclosed
postage-prepaid envelope. If you attend the Annual Meeting you may, if you wish,
withdraw your proxy and vote in person.

                                            By Order of the Board of Directors,



                                            /s/Blake M. Roney
                                            BLAKE M. RONEY
                                            Chairman of the Board

   
Provo, Utah, April 10, 1998
    



<PAGE>










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                                 PROXY STATEMENT

                         ANNUAL MEETING OF STOCKHOLDERS
                            TO BE HELD ON MAY 5, 1998

- --------------------------------------------------------------------------------


                             SOLICITATION OF PROXIES

   
    The  accompanying  proxy is solicited on behalf of the Board of Directors of
Nu Skin Asia Pacific,  Inc.  (the  "Company")  for use at the Annual  Meeting of
Stockholders  to be held at the Provo Park  Hotel,  101 West 100  North,  Provo,
Utah,  on May 5,  1998 at 4:00  p.m.,  local  time,  and at any  adjournment  or
postponement  thereof (the "Annual Meeting"),  for the purposes set forth in the
accompanying Notice of Annual Meeting of Stockholders.  These proxy solicitation
materials  were first sent or given to the  Company's  stockholders  on or about
April 10, 1998.

    As used herein, the "Company" unless the context otherwise indicates,  means
Nu Skin Asia Pacific,  Inc.,  including  the  Subsidiaries.  The  "Subsidiaries"
collectively  means Nu Skin Hong Kong, Inc. ("Nu Skin Hong Kong"), Nu Skin Japan
Company,  Limited ("Nu Skin Japan"),  Nu Skin Korea, Inc. ("Nu Skin Korea"),  Nu
Skin Taiwan,  Inc. ("Nu Skin Taiwan"),  Nu Skin Personal Care (Thailand) Limited
("Nu Skin Thailand"), Nu Skin Philippines, Inc. ("Nu Skin Philippines"), Nu Skin
International,  Inc. ("NSI"),  Nu Skin  International  Management  Group,  Inc.,
("NSIMG"),  Nu Skin Europe,  Inc.; Nu Skin U.K.,  Ltd.(domesticated  in Delaware
under the name Nu Skin U.K.,  Inc.);  Nu Skin  Germany,  GmbH  (domesticated  in
Delaware  under  the  name  Nu  Skin  Germany,   Inc.);  Nu  Skin  France,  SARL
(domesticated  in  Delaware  under  the  name Nu  Skin  France,  Inc.);  Nu Skin
Netherlands,  B.V. (domesticated in Delaware under the name Nu Skin Netherlands,
Inc.);  Nu Skin Italy,  (SRL)  (domesticated  in Delaware under the name Nu Skin
Italy,  Inc.); Nu Skin Spain,  S.L.  (domesticated in Delaware under the name Nu
Skin Spain,  Inc.); Nu Skin Belgium,  N.V.  (domesticated  in Delaware under the
name Nu Skin Belgium, Inc.); Nu Skin Personal Care Australia,  Inc.; Nu Skin New
Zealand, Inc.; Nu Skin Brazil, Ltda. (domesticated in Delaware under the name Nu
Skin Brazil, Inc.); Nu Skin Argentina,  Inc.; Nu Skin Chile, S.A.  (domesticated
in  Delaware  under  the  name  Nu  Skin  Chile,  Inc.);  Nu  Skin  Poland  Spa.
(domesticated  in  Delaware  under  the name Nu Skin  Poland,  Inc.);  and Cedar
Meadows, L.C.

    On March 27, 1998,  the Company  acquired all of the  outstanding  shares of
capital stock of each of the Subsidiaries  except for Nu Skin Hong Kong, Nu Skin
Japan, Nu Skin Korea, Nu Skin Taiwan, Nu Skin Thailand,  and Nu Skin Philippines
(collectively, the "Asian Subsidiaries"),  which were acquired by the Company on
November 20, 1996. See "Certain Relationships and  Transactions--Acquisition  of
NSI," "--Operating,  License and Distribution Agreements; Certain Effects of the
NSI Acquisition" and "Proposal 3--Approval of Class A Common Stock Issuable Upon
Conversion of Series A Preferred Stock."

    All shares represented by each properly  executed,  unrevoked proxy received
in time for the Annual Meeting will be voted as directed by the stockholder.  If
no specific voting  instructions  are given, the proxy will be voted FOR (i) the
election of the nine  nominees for election to the Board of Directors  listed in
the proxy,  (ii) the approval of an amendment to the  Company's  Certificate  of
Incorporation, which will change the name of the Company to Nu Skin Enterprises,
Inc.,  (iii) the  approval  of the  issuance  of up to  2,986,663  shares of the
Company's  Class A  Common  Stock  upon  conversion  of the  Company's  Series A
Preferred

                                       -1-

<PAGE>



Stock and (iv) the  ratification of the selection of Price Waterhouse LLP as the
Company's  independent auditors for the fiscal year ending December 31, 1998. If
any other matters  properly  come before the Annual  Meeting,  including,  among
other things, consideration of a motion to adjourn the Annual Meeting to another
time or place,  the persons  named in the  accompanying  proxy will vote on such
matters in accordance with their best judgment.
    

    Any proxy duly given  pursuant  to this  solicitation  may be revoked by the
person  or  entity  giving it at any time  before  it is voted by  delivering  a
written  notice of revocation  to the  Secretary of the Company,  by executing a
later-dated  proxy and  delivering  it to the  Secretary  of the  Company  or by
attending the Annual  Meeting and voting in person  (although  attendance at the
Annual Meeting will not in and of itself constitute a revocation of the proxy).

    The Company will bear the cost of solicitation of proxies.  Expenses include
reimbursement  paid to brokerage firms and others for their expenses incurred in
forwarding  solicitation  material  regarding  the Annual  Meeting to beneficial
owners of the Company's  voting stock.  Solicitation  of proxies will be made by
mail.  Further  solicitation  of  proxies  may be  made  by  telephone  or  oral
communication  by  the  Company's  regular  employees,   who  will  not  receive
additional compensation for such solicitation.

                      OUTSTANDING SHARES AND VOTING RIGHTS

   
    Only  stockholders of record at the close of business on March 16, 1998 (the
"Record  Date") are  entitled  to vote at the Annual  Meeting.  As of the Record
Date,  11,847,089  shares of the Company's Class A Common Stock, par value $.001
per share (the "Class A Common Stock"), 70,280,759 shares of the Company's Class
B Common  Stock,  par value  $.001 per share (the "Class B Common  Stock",  and,
together with the Class A Common Stock,  the "Common  Stock"),  and no shares of
the Company's Series A Preferred Stock, par value $.001 per share (the "Series A
Preferred Stock"), were issued and outstanding.  Each outstanding share of Class
A Common Stock will be entitled to one vote and each outstanding  share of Class
B Common Stock shall be entitled to ten (10) votes on each matter submitted to a
vote of the stockholders at the Annual Meeting. The Class A Common Stock and the
Class B Common  Stock will vote as a single  class with  respect to all  matters
submitted  to a vote of the  stockholders  at the Annual  Meeting.  The Series A
Preferred  Stock  generally  has no  voting  rights  and no  shares  of Series A
Preferred  Stock are entitled to vote on Proposals  1--4 described  herein.  See
"Proposal 3--Approval of Class A Common Stock Issuable Upon Conversion of Series
A  Preferred  Stock--Certain  Terms  of the  Series  A  Preferred  Stock--Voting
Rights."
    

    In order to  constitute  a quorum for the  conduct of business at the Annual
Meeting,  a majority of the issued and  outstanding  shares of the Common  Stock
entitled to vote at the Annual Meeting must be represented,  either in person or
by proxy,  at the Annual  Meeting.  Under  Delaware law,  shares  represented by
proxies that reflect  abstentions or "broker non-votes" (i.e.,  shares held by a
broker or nominee which are represented at the Annual Meeting,  but with respect
to which  such  broker  or  nominee  is not  empowered  to vote on a  particular
proposal)  will be counted as shares that are  present and  entitled to vote for
purposes of determining the presence of a quorum.



                                       -2-

<PAGE>



         SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

   
    The following table sets forth certain information  regarding the beneficial
ownership of the Company's Class A Common Stock, Class B Common Stock and Series
A Preferred  Stock as of March 30,  1998,  and as adjusted to give effect to the
issuance of Class A Common Stock upon conversion of the Series A Preferred Stock
assuming that Proposal 3 is approved, by (i) each person (or group of affiliated
persons)  who is known by the  Company to own  beneficially  more than 5% of the
outstanding shares of the Class A Common Stock, Class B Common Stock or Series A
Preferred  Stock,  (ii)  each  of the  Company's  directors,  (iii)  each of the
Company's "Named Officers" (as defined under "Executive Compensation"), and (iv)
all executive  officers and directors and director  nominees of the Company as a
group. The information in this table assumes (a) the exercise of all the options
to purchase shares of Class A Common Stock (the  "Distributor  Options") offered
in the Company's  non-underwritten  offering (the "Rule 415 Offering") commenced
in connection with the Company's  initial public  offering,  (b) the issuance of
64,500  shares of Class A Common Stock  pursuant to employee  stock bonus awards
(which have not yet vested) offered by the Company in the Rule 415 Offering, (c)
the issuance of 1,250,000 shares of Class A Common Stock pursuant to stock bonus
awards offered by NSI and its  affiliates  excluding the Company in the Rule 415
Offering  and the shares of Class A Common  Stock  underlying  such stock  bonus
awards,  (d) the exercise by an executive officer of the Company of an option to
purchase 250,825 shares of Class A Common Stock, and (e) the exercise by certain
directors  and  executive  officers of unvested  non-qualified  stock options to
purchase  189,000 shares of Class A Common Stock. The business address of the 5%
stockholders is 75 West Center Street, Provo, Utah, 84601.


<TABLE>
<CAPTION>
                                                                                                            After Giving Effect to
                                                                                                                 Proposal 3(2)
                                                                                                          --------------------------
                                   Class A              Class B                          Series A            Class A
                                Common Stock(1)      Common Stock(1)                  Preferred Stock      Common Stock
                               ----------------    ------------------       % of      ---------------     --------------      % of
                                           % of                 % of       Voting               % of                % of     Voting
Name                            Shares    Class      Shares     Class     Power(3)    Shares    Class     Shares   Class    Power(3)
- ----                           --------   -----    ----------   -----     --------    -------   -----     -------  -----    --------
<S>                             <C>       <C>      <C>           <C>         <C>      <C>       <C>       <C>        <C>      <C>
Blake M. Roney(4)                 --        --     20,414,763    29.0        28.5     905,957   30.3      905,957    5.5      28.5
Nedra D. Roney(5)                 --        --     14,213,895    20.2        19.8     756,621   25.3      756,621    4.6      19.9
Sandra N. Tillotson(6)            --        --      8,554,510    12.7        11.9     423,112   14.2      423,112    2.6      12.0
Craig S. Tillotson(7)             --        --      4,402,658     6.3         6.1     211,554    7.1      211,554    1.3       6.2
R. Craig Bryson(8)                --        --      4,918,236     7.0         6.9     211,554    7.1      211,554    1.3       6.9
Steven J. Lund(9)                 --        --      4,223,224     6.0         5.9     149,333    5.0      149,333     *        5.9
Brooke B. Roney(10)               --        --      3,425,322     4.9         4.8     149,333    5.0      149,333     *        4.8
Keith R. Halls(11)                --        --        894,115     1.3         1.2      29,866    1.0       29,866     *        1.2
Max L. Pinegar(12)              11,300      *          --         --           *         --       --       11,300     *         *
Daniel W. Campbell(13)          12,500      *          --         --           *         --       --       12,500     *         *
E.J. "Jake" Garn(14)            12,500      *          --         --           *         --       --       12,500     *         *
Paula Hawkins(15)               12,500      *          --         --           *         --       --       12,500     *         *
Renn M. Patch(16)               40,500      *          --         --           *         --       --       40,500     *         *
Corey B. Lindley(17)            40,600      *          --         --           *         --       --       40,600     *         *
Takashi Bamba(18)               38,000      *          --         --           *         --       --       38,000     *         *
John Chou(19)                   38,215      *          --         --           *         --       --       38,215     *         *
All directors and officers as
a group (16 persons) (20)      535,440     3.3     37,511,933    53.4        52.7   1,657,601   55.5    2,193,041   13.3      52.5

- ------------------------
*Less than 1%

<FN>

(1)   Each  share  of Class B Common  Stock  is  convertible  at any time at the
      option of the holder into one share of Class A Common Stock and each share
      of Class B Common Stock is automatically converted into one share of Class
      A Common  Stock upon the transfer of such share of Class B Common Stock to
      any person who is not a Permitted  Transferee  as defined in the Company's
      Certificate of Incorporation.


                                       -3-
<PAGE>

(2)   This information assumes stockholder  approval of Proposal 3 at the Annual
      Meeting and conversion of the Series A Preferred Stock into Class A Common
      Stock.  See "Proposal  3--Approval  of Class A Common Stock  Issuable Upon
      Conversion of Series A Preferred Stock."

(3)   Each share of Class A Common  Stock has one vote per share,  each share of
      Class B Common  Stock has ten votes per share,  and each share of Series A
      Preferred Stock generally has no voting rights.

(4)   Includes shares  beneficially  owned or deemed to be owned beneficially by
      Blake M.  Roney  as  follows:  9,340,728  shares  of Class B Common  Stock
      directly  and with  respect  to which he has sole  voting  and  investment
      power;  9,340,727 shares of Class B Common Stock indirectly which are held
      by his wife Nancy L. Roney;  1,200,000  shares of Class B Common  Stock as
      co-trustee and with respect to which he shares voting and investment power
      with his wife Nancy L. Roney;  357,143  shares of Class B Common  Stock as
      co-trustee and with respect to which he shares voting and investment power
      with his wife Nancy L. Roney;  176,165  shares of Class B Common  Stock as
      trustee and with respect to which he has sole voting and investment power;
      452,979  shares of Series A Preferred  Stock  directly and with respect to
      which he has sole  voting and  investment  power;  and  452,978  shares of
      Series A Preferred  Stock  indirectly  which are held by his wife Nancy L.
      Roney.

(5)   Includes shares  beneficially  owned or deemed to be owned beneficially by
      Nedra D.  Roney as  follows:  13,913,895  shares  of Class B Common  Stock
      directly  and with  respect to which she has sole  voting  and  investment
      power;  300,000  shares  of Class B Common  Stock as  co-trustee  and with
      respect  to which she shares  voting and  investment  power;  and  756,621
      shares of Series A Preferred  Stock directly and with respect to which she
      has sole voting and investment power.

(6)   Includes shares  beneficially  owned or deemed to be owned beneficially by
      Sandra N. Tillotson as follows:  7,584,743  shares of Class B Common Stock
      directly  and with  respect to which she has sole  voting  and  investment
      power;  424,767 shares of Class B Common Stock as trustee and with respect
      to which she has sole voting and investment power; 500,000 shares of Class
      B Common Stock as manager of a limited  liability company and with respect
      to which she has sole voting and investment power;  45,000 shares of Class
      B Common Stock as  co-trustee  and with respect to which she shares voting
      and  investment  power;  and 423,112  shares of Series A  Preferred  Stock
      directly  and with  respect to which she has sole  voting  and  investment
      power.

(7)   Includes shares  beneficially  owned or deemed to be owned beneficially by
      Craig S.  Tillotson as follows:  2,962,912  shares of Class B Common Stock
      directly  and with  respect  to which he has sole  voting  and  investment
      power;  112,500 shares of Class B Common Stock as trustee and with respect
      to which he has sole voting and investment power;  327,246 shares of Class
      B Common Stock as  co-trustee  and with respect to which he shares  voting
      and investment power;  1,000,000 shares of Class B Common Stock as manager
      of a  limited  liability  company  and with  respect  to which he has sole
      voting and  investment  power;  and  211,554  shares of Series A Preferred
      Stock directly and with respect to which he has sole voting and investment
      power.

(8)   Includes shares  beneficially  owned or deemed to be owned beneficially by
      R.  Craig  Bryson as  follows:  2,387,868  shares of Class B Common  Stock
      directly  and with  respect  to which he has sole  voting  and  investment
      power;  2,387,868 shares of Class B Common Stock indirectly which are held
      by his wife Kathleen D. Bryson;  142,500 shares of Class B Common Stock as
      co-trustee and with respect to which he shares voting and investment power
      with his wife  Kathleen D.  Bryson;  105,777  shares of Series A Preferred
      Stock directly and with respect to which he has sole voting and investment
      power; and 105,777 shares of Series A Preferred Stock indirectly which are
      held by his wife Kathleen D. Bryson.

(9)   Includes shares  beneficially  owned or deemed to be owned beneficially by
      Steven J. Lund as follows:  1,572,376 shares Class B Common Stock directly
      and  with  respect  to  which he has sole  voting  and  investment  power;
      1,572,375  indirectly  which are held by his wife  Kalleen  Lund;  897,902
      shares of Class B Common Stock as trustee and with respect to which he has
      sole voting and investment  power;  180,571 shares of Class B Common Stock
      as co-trustee  and with respect to which he shares  voting and  investment
      power with his wife  Kalleen  Lund;  74,667  shares of Series A  Preferred
      Stock directly and with respect to which he has sole voting and investment
      power;  and 74,666 shares of Series A Preferred Stock indirectly which are
      held by his wife Kalleen Lund.

(10)  Includes shares  beneficially  owned or deemed to be owned beneficially by
      Brooke B.  Roney as  follows:  1,681,333  shares  of Class B Common  Stock
      directly  and with  respect  to which he has sole  voting  and  investment
      power; 1,681,332 shares of Class B Common Stock indirectly, which are held
      by his wife  Denice R.  Roney;  62,657  shares of Class B Common  Stock as
      co-trustee and with respect to which he shares voting and investment power
      with his wife Denice R. Roney;  74,667 shares of Series A Preferred  Stock
      directly  and with  respect  to which he has sole  voting  and  investment
      power;  and 74,666 shares of Series A Preferred Stock indirectly which are
      held by his wife Denice R. Roney.

(11)  Includes shares  beneficially  owned or deemed to be owned beneficially by
      Keith  R.  Halls as  follows:  281,  629  shares  of Class B Common  Stock
      directly  and with  respect  to which he has sole  voting  and  investment
      power; 281,628 shares of Class B Common Stock indirectly which are held by
      his wife Anna Lisa Massaro Halls; 50,000 shares of Class B Common Stock as
      the manager of a limited  liability  company and with  respect to which he
      has sole voting and investment power; 250,000 shares

                                       -4-

<PAGE>

      of Class B Common  Stock as trustee and with  respect to which he has sole
      voting and  investment  power;  30,857  shares of Class B Common  Stock as
      co-trustee and with respect to which he shares voting and investment power
      with his wife Anna Lisa Massaro Halls; 14,933 shares of Series A Preferred
      Stock directly and with respect to which he has sole voting and investment
      power;  and 14,933 shares of Series A Preferred Stock indirectly which are
      held by his wife Anna Lisa Massaro Halls.

(12)  Includes shares  beneficially  owned or deemed to be owned beneficially by
      Max L. Pinegar as follows:  1,000 shares of Class A Common Stock  directly
      and with  respect to which he has sole voting and  investment  power;  and
      13,000 shares of Class A Common Stock issued to Mr. Pinegar as an employee
      stock bonus award which will vest  ratably,  according to its terms,  over
      four years following the date of the award.

(13)  Includes shares  beneficially  owned or deemed to be owned beneficially by
      Daniel W.  Campbell  as  follows:  2,500  shares  of Class A Common  Stock
      directly  and with  respect  to which he has sole  voting  and  investment
      power; and 10,000 shares of Class A Common Stock issued to Mr. Campbell as
      a  non-qualified  stock  option which will vest on the day before the next
      annual meeting of stockholders following the date of the grant.

(14)  Includes shares  beneficially  owned or deemed to be owned beneficially by
      E.J. "Jake" Garn as follows: 2,500 shares of Class A Common Stock directly
      and with  respect to which he has sole voting and  investment  power;  and
      10,000   shares  of  Class  A  Common  Stock  issued  to  Mr.  Garn  as  a
      non-qualified  stock  option  which  will vest on the day  before the next
      annual meeting of stockholders following the date of the grant.

(15)  Includes shares  beneficially  owned or deemed to be owned beneficially by
      Paula  Hawkins as follows:  2,500 shares of Class A Common Stock  directly
      and with respect to which she has sole voting and  investment  power;  and
      10,000  shares  of  Class  A  Common  Stock  issued  to Ms.  Hawkins  as a
      non-qualified  stock option which will vest the day before the next annual
      meeting of stockholders following the date of the grant.

(16)  Includes shares  beneficially  owned or deemed to be owned beneficially by
      Renn M. Patch as follows:  1,000 shares of Class A Common  Stock  directly
      and with respect to which he has sole voting and investment power;  13,000
      shares of Class A Common Stock  issued to Mr.  Patch as an employee  stock
      bonus award which will vest  ratably,  according  to its terms,  over four
      years following the date of the award; and 26,000 shares of Class A Common
      Stock issued to Mr. Patch as a non-qualified  stock option which will vest
      ratably, according to its terms, over four years following the date of the
      grant.

(17)  Includes shares  beneficially  owned or deemed to be owned beneficially by
      Corey B. Lindley as follows: 1,100 shares of Class A Common Stock directly
      and with respect to which he has sole voting and investment power;  13,000
      shares of Class A Common Stock issued to Mr.  Lindley as an employee stock
      bonus award which will vest  ratably,  according  to its terms,  over four
      years following the date of the award; and 26,000 shares of Class A Common
      Stock  issued to Mr.  Lindley as a  non-qualified  stock option which will
      vest ratably,  according to its terms,  over four years following the date
      of the grant.

(18)  Includes shares  beneficially  owned or deemed to be owned beneficially by
      Takashi Bamba as follows:  13,000 shares of Class A Common Stock issued to
      Mr.  Bamba as an  employee  stock  bonus  award  which will vest  ratably,
      according to its terms,  over four years  following the date of the award;
      and  25,000  shares  of  Class A Common  Stock  issued  to Mr.  Bamba as a
      non-qualified  stock  option  which will vest  ratably,  according  to its
      terms, over four years following the date of the grant.

(19)  Includes shares  beneficially  owned or deemed to be owned beneficially by
      John Chou as follows: 215 shares of Class A Common Stock directly and with
      respect to which he has sole voting and investment power; 13,000 shares of
      Class A Common Stock  issued to Mr. Chou as an employee  stock bonus award
      which will vest ratably, according to its terms, over four years following
      the date of the award; and 25,000 shares of Class A Common Stock issued to
      Mr.  Chou  as a  non-qualified  stock  option  which  will  vest  ratably,
      according to its terms, over four years following the date of the grant.

(20)  Class A Common Stock  includes:  250,825  shares subject to a stock option
      which has been granted to an executive officer of the Company and which is
      exercisable until January 1, 2004; 31,115 shares owned directly by certain
      directors  and  executive  officers;  and 64,500  shares issued to certain
      directors and executive officers as employee stock bonus awards which will
      vest ratably, according to their terms, over four years following the date
      of the  awards;  and  189,000  shares  issued  to  certain  directors  and
      executive  officers as non-qualified  stock options which will vest either
      ratably,  according  to their  terms,  over four years or, with respect to
      options  held by  non-employee  directors,  the day before the next annual
      meeting of stockholders following the date of grant.

</FN>
</TABLE>

                                       -5-

<PAGE>

                 DIRECTORS AND EXECUTIVE OFFICERS OF THE COMPANY

    The directors and executive  officers of the Company and key managers of the
Subsidiaries as of March 30, 1998 were as follows:


   Name                  Age     Position
   Blake M. Roney         39     Chairman of the Board
   Steven J. Lund         44     President, Chief Executive Officer and Director
   Renn M. Patch          47     Chief Operating Officer
   Corey B. Lindley       33     Chief Financial Officer
   Michael D. Smith       52     Vice President of North Asia
   Grant F. Pace          46     Vice President of Southeast Asia and China
   M. Truman Hunt         38     Vice President of Legal Affairs and Investor
                                 Relations
   Keith R. Halls         40     Secretary and Director
   Takashi Bamba          62     President, Nu Skin Japan
   John Chou              51     President, Nu Skin Taiwan
   Sandra N. Tillotson    41     Director
   Brooke B. Roney        35     Director
   Max L. Pinegar         66     Director
   E.J. "Jake" Garn       65     Director
   Paula Hawkins          71     Director
   Daniel W. Campbell     43     Director
    

    Blake M.  Roney has  served as  Chairman  of the Board  since the  Company's
inception. Prior to the NSI Acquisition, Mr. Roney was a director, the president
and a shareholder of NSI and a director and shareholder of the  Subsidiaries and
an executive officer of certain of the Subsidiaries.  Since the NSI Acquisition,
Mr.  Roney has  continued to serve as a director of the  Subsidiaries  and as an
executive officer of certain of the Subsidiaries. He received a B.S. degree from
Brigham Young University. He is the brother of Brooke B. Roney.

    Steven J. Lund has been President, Chief Executive Officer and a Director of
the Company since its inception.  Prior to the NSI  Acquisition,  Mr. Lund was a
director,  executive officer and shareholder of NSI and the Subsidiaries.  Since
the NSI  Acquisition,  Mr.  Lund has  continued  to serve as a  director  of the
Subsidiaries  and as an executive  officer of certain of the  Subsidiaries.  Mr.
Lund previously  worked as an attorney in private  practice.  He received a B.A.
degree from  Brigham  Young  University  and a J.D.  degree from  Brigham  Young
University's J. Reuben Clark Law School.

    Renn M. Patch has been Chief  Operating  Officer  of the  Company  since its
inception.  From 1992 until the NSI Acquisition,  he served as Vice President of
Global  Operations and Assistant  General  Manager of NSI. From 1991 to 1992, he
served as Director of Government  Affairs of NSI.  Prior to joining NSI in 1991,
Mr. Patch was associated with the Washington,  D.C. consulting firm of Parry and
Romani  Associates.  Mr.  Patch  earned a B.A.  degree  from the  University  of
Minnesota,  a J.D.  degree from Hamline  University  School of Law and an L.L.M.
degree from Georgetown University.

    Corey B. Lindley has been Chief  Financial  Officer of the Company since its
inception.  From 1993 to 1996, he served as Managing Director,  International of
NSI. Mr. Lindley worked as the International Controller of NSI from 1991 to 1994
and lived in Hong Kong and Japan during that time.  From 1990 to 1991, he served
as  Assistant  Director of Finance of NSI.  Mr.  Lindley is a  Certified  Public
Accountant.  Prior to joining NSI in 1990, he worked for the accounting  firm of
Deloitte and Touche.  He earned a B.S. degree from Brigham Young  University and
an M.B.A. degree from Utah State University.

                                       -6-

<PAGE>



   
    Michael D. Smith has been Vice President of North Asia for the Company since
December  1997.  Mr. Smith was Vice President of Operations for the Company from
inception  until December  1997. He also served  previously as Vice President of
North Asian Operations for NSI. In addition, he served as General Counsel of NSI
from 1992 to 1996 and as Director of Legal  Affairs of NSI from 1989 to 1992. He
earned B.S. and M.A.  degrees from Brigham Young  University  and a J.D.  degree
from the University of Utah.
    

    Grant F. Pace has served as Vice  President  Southeast  Asia and China since
December 1997. From 1992 to 1997, he was Regional Vice President-Direct  Selling
in the  Asian  region  for Sara Lee and from 1988 to 1997 he was  President  and
Regional Managing Director, Southeast Asia for Avon Products. He received a J.D.
degree  from  Brigham  Young  University  and  an  M.B.A.  degree  from  Harvard
University.

    M. Truman Hunt has served as Vice  President  of Legal  Affairs and Investor
Relations  since the  Company's  inception.  He also  served as  Counsel  to the
President  of NSI from  1994 to 1996.  From  1991 to 1994,  Mr.  Hunt  served as
President and Chief Executive  Officer of Better Living  Products,  Inc., an NSI
affiliate  involved in the  manufacture and  distribution of houseware  products
sold  through  traditional  retail  channels.  Prior  to  that  time,  he  was a
securities and business attorney in private practice.  He received a B.S. degree
from Brigham Young University and a J.D. degree from the University of Utah.

    Keith R. Halls has served as Secretary  and a Director of the Company  since
its inception.  Prior to the NSI Acquisition,  Mr. Halls was a director, general
vice  president and  shareholder  of NSI and a director and  shareholder  of the
Subsidiaries and an executive officer of certain of the Subsidiaries.  Since the
NSI  Acquisition,  Mr.  Halls  has  continued  to  serve  as a  director  of the
Subsidiaries  and as an executive  officer of certain of the  Subsidiaries.  Mr.
Halls is a Certified  Public  Accountant.  Mr. Halls received a B.A. degree from
Stephen  F.  Austin  State  University  and a B.S.  degree  from  Brigham  Young
University.

    Takashi  Bamba has served as  President  and/or  General  Manager of Nu Skin
Japan since 1993.  Prior to joining Nu Skin Japan in 1993, Mr. Bamba served five
years as President  and CEO of Avon  Products  Co.,  Ltd.,  the publicly  traded
Japanese  subsidiary of Avon  Products,  Inc.  Prior to working at Avon Products
Co.,  Ltd., he spent 17 years at Avon Products,  Inc. He received a B.A.  degree
from Yokohama National University.

    John Chou has served as President  and/or General  Manager of Nu Skin Taiwan
since 1991.  Prior to joining Nu Skin Taiwan in 1991, he spent  twenty-one years
in international  marketing and management with 3M Taiwan Ltd., Amway Taiwan and
Universal  PR Co.  Mr.  Chou is a  standing  director  of the  Taiwan ROC Direct
Selling Association.  He is also a member of the Kiwanis International,  and the
Taiwan  American  Chamber of Commerce.  He received a B.A.  degree from Tan Kang
University in Taipei, Taiwan.

    Sandra N.  Tillotson  has  served as a  Director  of the  Company  since its
inception.  Prior to the NSI Acquisition,  Ms. Tillotson was a director, general
vice  president and  shareholder  of NSI and a director and  shareholder  of the
Subsidiaries and an executive officer of certain of the Subsidiaries.  Since the
NSI  Acquisition,  Ms.  Tillotson  has  continued  to serve as a Director of the
Subsidiaries  and as an executive  officer of certain of the  Subsidiaries.  She
earned a B.S. degree from Brigham Young University.

    Brooke B. Roney has served as a Director of the Company since its inception.
Prior to the NSI Acquisition,  Mr. Roney was a director,  general vice president
and shareholder of NSI and a director and shareholder of the Subsidiaries and an
executive officer of certain of the Subsidiaries. Since the NSI Acquisition, Mr.
Roney  has  continued  to  serve as a  director  of the  Subsidiaries  and as an
executive officer of certain of the Subsidiaries.  He is the brother of Blake M.
Roney.

                                       -7-

<PAGE>



    Max L. Pinegar has served as a Director of the Company since September 1996.
He has also served as General Manager of NSI since 1989 and as Vice President of
NSI since 1992. He received a B.A.  degree from Brigham Young  University and an
M.B.A. degree from the University of Utah.

    E.J.  "Jake" Garn has served as a Director of the Company  since March 1997.
Senator Garn has been Vice Chairman of Huntsman Corporation,  one of the largest
privately-held  companies  in the U.S.,  since 1993.  He  currently  serves as a
director for Dean Witter Funds,  John Alden Life Insurance  Company and Franklin
Covey & Co.,  Inc.  From 1974 to 1993,  Senator  Garn was a member of the United
States  Senate and served on  numerous  senate  committees.  He  received a B.A.
degree from the University of Utah.

    Paula  Hawkins  has served as a Director  of the  Company  since March 1997.
Senator  Hawkins  is the  principal  of Paula  Hawkins  &  Associates,  Inc.,  a
management  consulting company.  From 1980 to 1986, Senator Hawkins was a member
of the United States Senate and served on numerous senate committees.

    Daniel W. Campbell has served as a Director of the Company since March 1997.
Mr. Campbell has been a Managing General Partner of EsNet, Ltd. since 1994. From
1992 to 1994,  Mr.  Campbell was the Senior Vice  President and Chief  Financial
Officer  of  WordPerfect  Corporation  and prior to that was a Partner  of Price
Waterhouse LLP. He received a B.S. degree from Brigham Young University.

    Blake M. Roney and Brooke B. Roney are brothers. The Company is not aware of
any other family  relationships among any director,  executive officer or person
nominated to become a director.  The Certificate of Incorporation of the Company
contains provisions  eliminating or limiting the personal liability of directors
for  violations of a director's  fiduciary  duty to the extent  permitted by the
Delaware General Corporation Law.

Board of Directors Meetings and Committees

    The Board of  Directors  held seven  meetings  during the fiscal  year ended
December 31, 1997.  Each director  attended at least 75% of the aggregate of the
total number of meetings of the Board of  Directors  held during such period and
the total number of meetings  held during such period by all  committees  of the
Board of Directors on which that director served.

    The Company has standing Audit,  Compensation and Executive Committees,  but
has not  established a Nominating  Committee.  The Audit  Committee  members are
Daniel W.  Campbell and E.J.  "Jake" Garn.  Mr.  Campbell is the Chairman of the
Audit Committee.  The Audit Committee's  responsibilities  include,  among other
things,   recommending  the  selection  of  the  Company's   independent  public
accountants to the Board of Directors,  reviewing the activities and the reports
of  the  independent  public  accountants,  reviewing  the  independence  of the
independent  public  accountants  and  examining  the adequacy of the  Company's
internal  controls  and  internal  auditing  methods and  procedures.  The Audit
Committee met three times during 1997.

    The Compensation Committee members are Keith R. Halls, Max L. Pinegar, Paula
Hawkins and Daniel W.  Campbell.  Mr. Halls is the Chairman of the  Compensation
Committee.  The Compensation Committee's  responsibilities  include, among other
things, making recommendations to the Board of Directors regarding the salaries,
bonuses  and  other  compensation  to be  paid  to the  Company's  officers  and
administering the 1996 Stock Incentive Plan. The Compensation Committee met five
times during 1997.

    The Executive Committee members are Blake M. Roney, Steven J. Lund and Keith
R. Halls.  Mr. Roney is the Chairman of the Executive  Committee.  The duties of
the Executive Committee are, to the

                                       -8-

<PAGE>



extent  authorized  by the Board of  Directors,  to exercise  all the powers and
authority  of the Board of  Directors  with  respect  to the  management  of the
business and affairs of the Company.  The Executive Committee met numerous times
during 1997.

Compensation of Directors

    Each director who does not receive compensation as an officer or employee of
the  Company,  NSI or its  affiliates  is  entitled  to receive an annual fee of
$25,000 for serving on the Board of Directors,  a fee of $1,000 for each meeting
of the Board of Directors or any committee meeting thereof attended and a fee of
$1,000 for each committee  meeting  attended if such director is the chairperson
of that committee. Each director may be reimbursed for certain expenses incurred
in attending Board of Directors and committee meetings.

    In addition,  certain directors may be granted options or stock bonus awards
under the 1996 Stock Incentive Plan. On October 20, 1997, the Board of Directors
approved  stock bonus awards for E.J.  "Jake" Garn,  Paula Hawkins and Daniel W.
Campbell  of 2,500  shares of Class A Common  Stock  each  under the 1996  Stock
Incentive Plan. All of such shares were immediately  vested. Also on October 20,
1997, the Board of Directors  ratified stock option grants to E.J.  "Jake" Garn,
Paula Hawkins and Daniel W.  Campbell to purchase  10,000 shares each of Class A
Common Stock under the 1996 Stock  Incentive Plan. All options were granted with
an exercise  price equal to the fair market value of the Class A Common Stock on
September 16, 1997, the date the Compensation Committee approved the grants. The
options vest on the day before the next annual meeting of stockholders following
the date of grant.

                             EXECUTIVE COMPENSATION

    The following table sets forth certain information  regarding the annual and
long-term compensation for services rendered in all capacities during the fiscal
years  ended  December  31,  1995,  1996 and 1997 of those  persons who were the
Company's  chief  executive  officer  or one  of  the  other  four  most  highly
compensated   executive   officers  of  the  Company  or  key  managers  of  the
Subsidiaries during the last fiscal year (collectively, the "Named Officers").

   
    The  Company  was  formed  in  September  1996,  and  consequently  paid  no
compensation  to the Named  Officers  during the fiscal year ended  December 31,
1995 and during the first  eight  months of the fiscal year ended  December  31,
1996.  However,  salary,  bonus and other compensation is presented in the table
below  for 1995 and  until  September  1996  based  on  payments  by NSI and the
Subsidiaries  and from  September  1996  through  1997 based on  payments by the
Company and the Subsidiaries to the Named Officers as if the Company had been in
existence during all of 1995 and 1996. During 1995, 1996 and 1997, Messrs. Bamba
and Chou were,  and continue to be,  employed full time as the General  Managers
and/or  Presidents  of Nu Skin  Japan  and Nu  Skin  Taiwan,  respectively,  and
received  all of their  compensation  from the  Company  through  certain of the
Subsidiaries.  During 1995, 1996 and 1997, Messrs. Lund and Patch were executive
officers of NSI.  The  compensation  presented  in the table  below  reflects an
allocation of the time spent by Messrs. Lund and Patch providing services to the
Company and certain  Subsidiaries  during 1995,  1996 and 1997.  During 1995 and
1996,  Mr.  Lindley was an employee of NSI.  The  compensation  presented in the
table below  reflects an allocation of the time spent by Mr.  Lindley  providing
services to the Company during 1996.  These salaries and bonuses are in addition
to any amounts  received during the relevant  periods by these officers from NSI
in return for their services to NSI.
    


                                       -9-

<PAGE>



                           Summary Compensation Table

<TABLE>
<CAPTION>

                                                    Annual Compensation
                                    ---------------------------------------------------     Long-Term
                                                                                           Compensation
                                                                              Other        ------------
                                                                              Annual        Restricted        All Other
Name and Principal Position         Year       Salary         Bonus        Compensation    Stock Awards     Compensation
- ---------------------------         ----      --------     -----------     ------------    ------------     ------------
<S>                                 <C>       <C>          <C>             <C>               <C>               <C>    
Steven J. Lund................      1997      $275,779     $227,752(1)      $     --              --          $   --
   President and Chief Executive    1996       259,973       89,345(1)            --              --              --
   Officer                          1995       236,364       82,529(1)            --              --              --
Takashi Bamba.................      1997       393,520      180,364(2)       180,364(3)           --           3,450(5)
   President, Nu Skin Japan         1996       364,138      174,557(2)       195,401(3)      401,375(4)        3,297(5)
                                    1995       361,028      105,563(2)        98,063(3)           --           3,297(5)
John Chou.....................      1997       253,408       84,469(2)        84,469(6)           --              --
   President, Nu Skin Taiwan        1996       211,000       56,232(2)        77,897(6)      401,375(4)           --
                                    1995       185,370       75,786(2)        63,730(6)           --              --
Corey B. Lindley..............      1997       163,727       89,947(1)        16,373(7)           --          15,582(8)
   Chief Financial Officer          1996        62,780       17,288(1)            --         401,375(4)           --
                                    1995            --           --               --              --              --
Renn M. Patch.................      1997       148,673       72,819(1)        23,788(7)           --           1,151(8)
   Chief Operating Officer          1996        98,638       20,437(1)        13,800(7)      401,375(4)        5,542(8)
                                    1995        97,175      104,765(9)        18,750(10)          --              --

- ----------------------
<FN>

(1) Cash bonus paid to the recipient not pursuant to a formal bonus plan.

(2) Cash bonus paid during the year reported  pursuant to a cash bonus long-term
    incentive plan for the Presidents of the Subsidiaries.

(3) Includes  deferred  portion  of a bonus  accrued  during  the year  reported
    pursuant to a cash bonus long-term  incentive plan for the Presidents of the
    Subsidiaries and annual lease payments for an automobile.

(4) Employee  stock bonus awards for 13,000  shares of Class A Common Stock were
    granted in 1996 to each of Messrs.  Bamba,  Chou and  Lindley by the Company
    pursuant to the 1996 Stock  Incentive  Plan and to Mr. Patch by NSI pursuant
    to its own stock  incentive  plan. The awards vest 25% per year beginning in
    November  1997.  Dividends  will be  paid  only on  shares  actually  issued
    pursuant to employee stock bonus awards and only as, when and if declared by
    the  Company's  Board of  Directors.  Employee  stock bonus awards have been
    valued for  purposes  of this table using the  closing  market  price of the
    Company's  Class A Common Stock on December 31, 1996 (307/8)  multiplied  by
    the number of shares underlying the awards.

(5) Annual premium for pension insurance policy.

(6) Includes  deferred  portion  of a bonus  accrued  during  the year  reported
    pursuant to a cash bonus long-term  incentive plan for the Presidents of the
    Subsidiaries and annual payments for an automobile and club dues.

(7) Includes  deferred  portion of a bonus accrued  during the year reported not
    pursuant to a formal bonus plan.

(8) Includes  compensation  in the form of the cash  value of the use of certain
    NSI-owned property and other perquisites.

(9) Noncash bonus paid to Mr. Patch, not pursuant to a formal bonus plan.

(10)Includes  $16,500  of  accrued  deferred  compensation  and $2,250 of vested
    deferred compensation awarded to Mr. Patch under NSI's deferred compensation
    plan.
</FN>
</TABLE>



                                      -10-

<PAGE>



    The following table sets forth certain information with respect to grants of
stock options  pursuant to the Nu Skin Asia Pacific,  Inc. 1996 Stock  Incentive
Plan (the "1996  Stock  Incentive  Plan")  during  fiscal year 1997 to the Named
Officers.

                      Option Grants in Last Fiscal Year(1)
<TABLE>
<CAPTION>


                                           Percentage                                          Potential
                                            of Total                                      Realizable Value at
                                             Options      Exercise                           Assumed Annual
                                           Granted to      or Base                        Rates of Stock Price
                              Options       Employees       Price                             Appreciation
                              Granted       in Fiscal        per         Expiration        for Option Term(2)
Name                         (Shares)         Year          Share           Date             5%          10%
- ----                         --------      ----------     ---------      ----------       --------    --------
<S>                           <C>             <C>           <C>           <C>              <C>         <C>
Steven J. Lund ...........         0           --            --              --              --          --
Takashi Bamba ............    25,000          11.6%        $20.875        10/20/07        $328,204    $831,734
John Chou ................    25,000          11.6          20.875        10/20/07         328,204     831,734
Corey B. Lindley .........    26,000          12.0          20.875        10/20/07         341,333     865,004
Renn M. Patch ............    26,000          12.0          20.875        10/20/07         341,333     865,004


- ----------------------
<FN>


(1) Under the terms of the 1996 Stock Incentive Plan, all options granted become
    exercisable  in four  equal  annual  installments  beginning  on the date of
    grant.  Options  are  granted  for a term of ten  years,  subject to earlier
    termination  in  certain  events.  The  exercise  price is equal to the fair
    market  value  of the  Class  A  Common  Stock  on the  date of  grant.  The
    Compensation  Committee  and/or  the Board of  Directors  retains  or retain
    discretion,  subject  to  certain  restrictions,  to  modify  the  terms  of
    outstanding options and to reprice outstanding options.

(2) Potential gains are net of the exercise price,  but before taxes  associated
    with the  exercise.  Amounts  represent  hypothetical  gains  that  could be
    achieved  for the  respective  options if exercised at the end of the option
    term. The assumed 5% and 10% rates of stock price  appreciation are provided
    in accordance with the rules of the Securities and Exchange Commission,  and
    do not represent the Company's  estimate or projection of the future Class A
    Common Stock price.  Actual  gains,  if any, on stock option  exercises  are
    dependent  upon the future  financial  performance  of the Company,  overall
    market conditions and the option holder's  continued  employment through the
    vesting   period.   This  table  does  not  take  into  account  any  actual
    appreciation  in the  price  of the  Class A Common  Stock  from the date of
    grant.

</FN>
</TABLE>


                                             -11-

<PAGE>



    The  following  table  sets  forth  certain   information  with  respect  to
unexercised  options  under  the 1996  Stock  Incentive  Plan  held by the Named
Officers as of December 31, 1997. No options were  exercised by any of the Named
Officers in 1997.

    Aggregated  Option/SAR  Exercises  in Last Fiscal  Year and Fiscal  Year-End
Option/SAR Values

                        Number of Unexercised            Value of Unexercised
                               Options                   In-the-Money Options
                        at December 31, 1997            at December 31, 1997(1)
                     ---------------------------     ---------------------------
Name                 Exercisable   Unexercisable     Exercisable   Unexercisable
                     -----------   -------------     -----------   -------------
Steven J. Lund ......      0              0           $    0         $    0
Takashi Bamba .......      0         25,000                0              0
John Chou ...........      0         25,000                0              0
Corey B. Lindley ....      0         26,000                0              0
Renn M. Patch .......      0         26,000                0              0


- ----------------------


(1) Based on the  average of the high and low sales  price of the Class A Common
    Stock on the New York Stock Exchange on December 31, 1997 ($17.31),  none of
    the unexercised options were in-the-money.

Employment Agreements

    Messrs. Bamba and Chou have entered into employment  agreements with Nu Skin
Japan  and  Nu  Skin  Taiwan,   respectively.   Under  these  agreements,  these
individuals are paid an annual salary and receive various other benefits.  These
individuals are also entitled to participate in a cash bonus long-term incentive
plan.

    Mr.  Bamba is  employed as the  President  of Nu Skin Japan at a 1998 annual
salary of approximately $341,000. This salary is subject to annual review. Under
the terms of his employment agreement, Mr. Bamba is entitled to reimbursement of
business-related  expenses,  the use of an automobile provided by Nu Skin Japan,
and  participation  in any retirement  plan offered by Nu Skin Japan.  Mr. Bamba
also has the right under his employment agreement to have Nu Skin Japan purchase
a country club  membership  and pay related dues,  although he has not exercised
this right. Mr. Bamba is also provided with a private insurance plan paid for by
Nu Skin Japan  provided  the premium for such  private  insurance  plan does not
exceed (Y)300,000 per year. Under his employment agreement, Mr. Bamba has agreed
to certain  confidentiality  obligations.  The term of Mr. Bamba's employment is
indefinite,  subject  to  termination  by Mr.  Bamba or Nu Skin Japan upon three
months' notice.

    Mr.  Chou is employed  as the  President  of Nu Skin Taiwan at a 1998 annual
salary of approximately  $300,000.  Under the terms of his employment agreement,
Mr. Chou received a personal loan in the amount of $1 million. The loan bears no
interest and is payable upon demand if Mr. Chou ceases to be employed by Nu Skin
Taiwan or an affiliate. The loan is to be repaid by applying $100,000 of the sum
earned by Mr.  Chou under the Bonus  Incentive  Plan per year  against  the loan
balance. If less than

                                      -12-

<PAGE>



$100,000 is earned under the Bonus  Incentive Plan in a given year,  $100,000 is
nevertheless  applied  against  the  loan  balance.  If Mr.  Chou is  terminated
"without  cause,"  any loan  balance  will be  forgiven.  Under the terms of his
employment agreement,  Mr. Chou is also entitled to health insurance paid for in
part by Nu Skin Taiwan. Nu Skin Taiwan also provides Mr. Chou with a monthly car
allowance.  The term of Mr. Chou's employment  agreement currently extends until
August  2002.  Under his  employment  agreement,  Mr. Chou has agreed to certain
confidentiality and non-competition obligations.

Bonus Incentive Plan

    The Company has adopted a bonus incentive plan for the Presidents of certain
of the Subsidiaries.  Under the current bonus incentive plan, Messrs.  Bamba and
Chou are  entitled to receive an annual  cash bonus based upon the prior  year's
operating results of the Subsidiary for which they are responsible. Participants
in this bonus  incentive plan are able to receive a bonus equal to 100% of their
respective  salaries,  conditioned on meeting certain  performance  criteria and
subject to cash  availability  and  approval  of the Board of  Directors  of the
Company.  One half of this bonus is payable by February 15 of the year following
the year in which the bonus is earned and the remaining one half is deferred and
vests ratably over 10 years or at age 65,  whichever  occurs first.  The Company
has not adopted a formal bonus plan for  executives of the Company.  The Company
has, from time to time, paid  discretionary  cash bonuses to executives based on
market and individual performance.

                          COMPENSATION COMMITTEE REPORT

    Notwithstanding  anything to the  contrary  set forth in any of the previous
filings made by the Company under the Securities Act of 1933, as amended, or the
Securities  Act of 1934,  as amended,  that might  incorporate  future  filings,
including,  but not limited to, this Proxy  Statement,  in whole or in part, the
following  Compensation  Committee  Report and the  performance  graph appearing
herein shall not be deemed to be  incorporated by reference into any such future
filings.

    This  Compensation   Committee  Report  discusses  the  Company's  executive
compensation  policies and the basis for the compensation  paid to the Company's
executive  officers,  including  its Chief  Executive  Officer,  Steven J. Lund,
during the fiscal year ended December 31, 1997.

    Compensation   Policy.  The  Company's  policy  with  respect  to  executive
compensation has been designed to:

    o   Adequately and fairly compensate executive officers in relation to their
        responsibilities, capabilities and contributions to the Company and in a
        manner that is  commensurate  with  compensation  paid by  companies  of
        comparable size or within the Company's industry;

    o   Reward  executive  officers for the achievement of short-term  operating
        goals and for the enhancement of the long-term value of the Company; and

    o   Align  the  interests  of  the  executive  officers  with  those  of the
        Company's  stockholders  with respect to short-term  operating goals and
        long-term increases in the price of the Company's Common Stock.

    The components of compensation paid to certain executive officers consist of
(a) base salary, (b) incentive  compensation in the form of discretionary annual
bonus payments, annual bonus payments and

                                      -13-

<PAGE>



other awards made by the Company (through the Compensation  Committee) under the
Company's  bonus incentive plan for the Presidents of certain  Subsidiaries  and
the Nu Skin Asia Pacific, Inc. 1996 Stock Incentive Plan, respectively,  and (c)
certain  other  benefits  provided  to the  Company's  executive  officers.  The
Compensation  Committee has been  responsible  for reviewing and approving  cash
compensation  paid by the Company to its  executive  officers and members of the
Company's senior  management team,  including  bonuses and awards made under the
aforementioned  incentive plans, selecting the individuals who will receive such
bonuses and awards and  determining  the timing,  pricing and amount of all such
bonuses and awards granted.

    As described  above,  the Company has adopted a bonus incentive plan for the
Presidents  of certain of the  Subsidiaries.  The  Company has not yet adopted a
formal bonus incentive plan for other executive  officers.  During 1997, bonuses
made to executive  officers  other than the  Presidents of certain  Subsidiaries
were  discretionary and based on achievement of business targets and objectives.
The Company  believes its  incentive  compensation  plan for the  Presidents  of
certain  Subsidiaries  rewards  those  individuals  when  the  Company  and  its
stockholders  have  benefitted  from achieving the Company's  goals and targeted
objectives, all of which the Compensation Committee feels will dictate, in large
part,  the  Company's  future  operating  results.  The  Compensation  Committee
believes that its policy of compensating  certain of its executive officers with
incentive-based compensation fairly and adequately compensates those individuals
in relation to their  responsibilities,  capabilities  and  contribution  to the
Company,  and in a  manner  that  is  commensurate  with  compensation  paid  by
companies of comparable  size or within the  Company's  industry.  In 1997,  the
Compensation  Committee  engaged the consulting  firm of Towers Perrin to review
and evaluate the  compensation  and incentive plans for the Company's  executive
officers.  Certain  of the  recommendations  made by  Towers  Perrin  have  been
implemented  and  certain  recommendations  are still  being  considered  by the
Compensation Committee.

    Components of Compensation.  The primary  components of compensation paid by
the Company to its executive officers and senior management  personnel,  and the
relationship of such  components of  compensation to the Company's  performance,
are discussed below:

    Base Salary.  For the fiscal year ended December 31, 1997, the  Compensation
Committee  reviewed  and  approved  the base  salary  paid by the Company to its
executive   officers  and  the  Presidents  of  certain   Subsidiaries.   Annual
adjustments  to base  salaries  are  determined  based upon a number of factors,
including the Company's  performance (to the extent such  performance can fairly
be attributed or related to each executive's officer's performance),  as well as
the  nature  of each  executive  officer's  responsibilities,  capabilities  and
contributions.  In addition,  for the fiscal year ended  December 31, 1997,  the
Compensation  Committee  reviewed the base salaries of its executive officers in
an  attempt  to   ascertain   whether   those   salaries   fairly   reflect  job
responsibilities  and  prevailing  market  conditions  and  rates  of  pay.  The
Compensation  Committee believes that base salaries for the Company's  executive
officers have been  reasonable in relation to the Company's size and performance
in  comparison  with the  compensation  paid by  similarly  sized  companies  or
companies within the Company's industry.

    Incentive  Compensation.  As discussed  above, a substantial  portion of the
compensation  paid to the  Presidents of certain of the  Subsidiaries  is in the
form of incentive  compensation  designed to reward the achievement of operating
goals.  Under the terms of the bonus  incentive  plan for the  Presidents of the
Subsidiaries  and the Nu Skin Asia Pacific,  Inc. 1996 Stock Incentive Plan, the
Board of Directors and the  Compensation  Committee have  authority,  within the
terms of such plans, to select the executive  officers and employees who will be
granted bonuses and other awards and to determine the timing, pricing and amount
of any such bonuses or awards.

                                      -14-

<PAGE>



    Other Benefits.  The Company  maintains certain other plans and arrangements
for the benefit of its executive  officers.  The Company believes these benefits
are  reasonable  in relation to the  executive  compensation  practices of other
similarly sized companies or companies within the Company's industry.

    Compensation of the Chief Executive  Officer.  Steven J. Lund, the Company's
President and Chief Executive  Officer also served during 1997 as Executive Vice
President of NSI and an officer of certain other Subsidiaries.  During 1998, Mr.
Lund will continue to be an executive officer of Nu Skin USA, Inc., an affiliate
of the Company,  and a portion of his  compensation  will be paid by that entity
and certain of its  affiliates.  During 1997, Mr. Lund received a portion of his
cash  compensation  from NSI.  The amounts set forth in the table above  reflect
that  portion of Mr.  Lund's  salary and bonus which is allocated to the Company
based on the relative amount of time spent on the Company's affairs in 1997.

    Conclusion.  The Compensation Committee believes that the concepts discussed
above  further  the  stockholders'   interests  and  that  officer  compensation
encourages  responsible  management of the Company.  The Compensation  Committee
regularly  considers  the  effect  of  management  compensation  on  stockholder
interests.  In the past, the Board of Directors  based its review in part on the
experience  of its own  members and on  information  requested  from  management
personnel.  In 1997, the Compensation Committee sought input from Towers Perrin,
an executive compensation and benefits firm regarding the Company's compensation
policies  and  strategies.   In  the  future,  these  factors,  reports  of  the
Compensation  Committee and discussions with and information compiled by various
independent  consultants  retained  by the Company  will be used in  determining
officer compensation.

                                            COMPENSATION COMMITTEE OF THE
                                            BOARD OF DIRECTORS

                                            Keith R. Halls
                                            Max L. Pinegar
                                            Paula Hawkins
                                            Daniel W. Campbell

           COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

    The  Compensation  Committee  is  comprised  of Keith R.  Halls,  Daniel  W.
Campbell,  Paula Hawkins and Max L. Pinegar.  Mr. Halls is also the Secretary of
the  Company.  Mr.  Halls has entered  into a  Stockholders  Agreement  with the
Company  and  certain   other   stockholders   of  the  Company.   See  "Certain
Relationships and Transactions--Stockholders Agreement." During fiscal 1997, Mr.
Halls was an executive  officer,  director and stockholder of NSI, and is now an
executive  officer,  director and  stockholder  of Nu Skin USA, Inc. and various
other affiliates of the Company. During fiscal 1997, Mr. Pinegar was an employee
of NSI.  Several members of the Company's Board of Directors were also directors
of NSI and have set compensation for certain  executive  officers of the Company
who have been or will  continue  to be  executive  officers of NSI, Nu Skin USA,
Inc.  or  certain  of  their   affiliates.   See  "Certain   Relationships   and
Transactions--Acquisition  of  NSI,"  "--Operating,   License  and  Distribution
Agreements;  Certain Effects of the NSI Acquisition,"  "Proposal  3--Approval of
Class A Common Stock Issuable Upon  Conversion of Series A Preferred  Stock" and
"Interests of Certain Persons in the Proposals."



                                      -15-

<PAGE>



                             STOCK PERFORMANCE GRAPH

    Set forth below is a line graph comparing the cumulative  total  stockholder
return (stock price appreciation plus dividends) on the Company's Class A Common
Stock  with  the  cumulative  total  return  of the S&P 500  Index  and a market
weighted  index of publicly  traded peers for the period from  November 22, 1996
(the date of the Company's  initial public offering)  through December 31, 1997.
The graph assumes that $100 is invested in each of the Class A Common Stock, the
S&P 500 Index and the index of publicly  traded  peers on November  22, 1996 and
that all dividends were  reinvested.  The publicly traded  companies in the peer
group are Amway Asia Pacific,  Ltd., Amway Japan, Ltd., Tupperware  Corporation,
Revlon, Inc. and Avon Products.

                COMPARISON OF CUMULATIVE TOTAL STOCKHOLDER RETURN
                        AMONG NU SKIN ASIA PACIFIC, INC.,
                           PEER GROUP AND BROAD MARKET



                                     [GRAPH]



                                                                     Peer Group
 Measurement Period          Company          S&P 500 Index            Index
 ------------------          -------          -------------          ----------

 November 22, 1996           $100.00             $100.00               $100.00
 December 31, 1996            107.39               98.02                 99.03
 December 31, 1997             63.48              130.72                 75.48


                     CERTAIN RELATIONSHIPS AND TRANSACTIONS

S Corporation Distribution

   
    On  November  20,  1996,  the  stockholders  of certain of the  Subsidiaries
contributed  their  shares of capital  stock to the  capital of the Company in a
transaction  intended to qualify under Section 351 of the Internal  Revenue Code
of 1986, as amended (the "Code"), in exchange for shares of Class B Common Stock
(the  "Reorganization").  Prior to the Reorganization,  each Subsidiary involved
elected to be treated as an "S" corporation  under  Subchapter S of the Code and
comparable  state tax laws. On November 19, 1996,  the S  corporation  status of
such  Subsidiaries  was terminated  (the "S Termination  Date").  Prior to the S
Termination  Date,  the Company  declared a  distribution  to the then  existing
stockholders of the Company (the "Original  Stockholders")  that included all of
such Subsidiaries' previously earned and

                                      -16-

<PAGE>



undistributed  S corporation  earnings  through the S  Termination  Date (the "S
Corporation  Distribution").  As  of  the  date  of  the  Reorganization,   such
Subsidiaries'  aggregate undistributed taxable S corporation earnings were $86.5
million.  The  S  Corporation  Distribution  was  distributed  in  the  form  of
promissory notes bearing interest at 6% per annum (the "S Distribution  Notes").
On April 4, 1997, the Company paid the outstanding S Distribution Notes balances
together with the related interest expense due. The Original Stockholders, which
include Messrs.  Blake M. Roney,  Steven J. Lund and Keith R. Halls,  who during
1997 served and continue to serve as officers and directors of the Company, were
the holders of the S Distribution Notes.

Control By Original Stockholders

    As of March 16, 1998,  approximately 98% of the combined voting power of the
outstanding  shares of Common  Stock was held by the Original  Stockholders  and
certain  of  their  affiliates.  Consequently,  as of such  date,  the  Original
Stockholders  and  certain  of their  affiliates  have the  ability,  acting  in
concert,  to elect all directors of the Company and approve any action requiring
approval by a majority of the stockholders of the Company.

Acquisition of NSI

    On March 27, 1998, the Company  acquired all of the capital stock of NSI and
certain affiliates of NSI (collectively,  the "Acquired Entities") from the then
stockholders  of the Acquired  Entities (the "NSI  Stockholders")  pursuant to a
Stock  Acquisition  Agreement,  dated as of February 27, 1998 (the  "Acquisition
Agreement"),   between  the  Company   and  the  NSI   Stockholders   (the  "NSI
Acquisition").  The  consideration  paid by the Company to the NSI  Stockholders
consisted of 2,986,663 shares of Series A Preferred Stock, the assumption of the
Acquired  Entities' S  Distribution  Notes (as defined below) payable to the NSI
Stockholders (in the amount of  approximately  $136.2 million as of December 31,
1997 and will also include additional amounts covering undistributed earnings of
the Acquired  Entities for the period  commencing  January 1, 1998 through March
27, 1998) and,  contingent  upon NSI and the Company  meeting  certain  earnings
growth targets,  up to $25 million in cash per year over the next four years. In
addition,  the  Acquisition  Agreement  provides  that in the event the Acquired
Entities' S Distribution Notes did not equal or exceed $180 million, the Company
would pay each NSI  Stockholder  in cash or in the form of promissory  notes the
difference  between (i) $180 million and (ii) the aggregate  principal amount of
the Acquired Entities' S Distribution Notes multiplied by each NSI Stockholder's
proportional ownership interest in the shares of NSI.



                                      -17-

<PAGE>



    Collectively,  the NSI Stockholders and their affiliates owned  beneficially
at the time of the NSI Acquisition and continue to own  beneficially  all of the
outstanding shares of the Class B Common Stock. In addition,  several of the NSI
Stockholders were directors and/or executive officers of the Company at the time
of the NSI Acquisition and continue to hold such positions.  The following table
sets forth the percentage of the total consideration  received or to be received
by the NSI  Stockholders in the NSI Acquisition for each of the NSI Stockholders
who is (i) a person known by the Company to own beneficially more than 5% of the
outstanding  shares  of either  the  Class A Common  Stock or the Class B Common
Stock as of March 30, 1998 (a "5% Stockholder"),  (ii) a director of the Company
or (iii) a Named Officer.


                                                                 Percentage of
                                                                NSI Acquisition
NSI Stockholder      Relationship With the Company             Consideration (1)
- ---------------      -----------------------------             -----------------
Blake M. Roney       Chairman of the Board and 5% Stockholder        30.3
Steven J. Lund       President, Chief Executive Officer,              5.0
                     Director and 5% Stockholder
Nedra D. Roney       5% Stockholder                                  25.3
Sandra N.Tillotson   Director and 5% Stockholder                     14.2
Craig S. Tillotson   5% Stockholder                                   7.1
R. Craig Bryson      5% Stockholder                                   7.1
Brooke B. Roney      Director                                         5.0
Keith R. Halls       Director                                         5.0

(1) Includes NSI Acquisition  Consideration,  if any, received by the spouses of
the listed individuals.

    Effective as of December 31, 1997, NSI  contributed  certain assets relating
to the right to  distribute  NSI  products in the United  States to Nu Skin USA,
Inc.  ("Nu Skin  USA"),  a newly  created  corporation  wholly  owned by the NSI
Stockholders,  in exchange  for all of the common  stock of Nu Skin USA.  The Nu
Skin USA common stock was then distributed to the NSI Stockholders. In addition,
effective as of December 31, 1997, NSI and the other Acquired  Entities declared
distributions to their then existing stockholders  (consisting solely of the NSI
Stockholders) that included all of such Acquired Entities' previously earned and
undistributed S corporation earnings through such date and further earnings from
January 1, 1998  through  the closing  date of the  transaction  (the  "Acquired
Entities S Corporation  Distribution").  As of December 31, 1997,  such Acquired
Entities'  aggregate  undistributed  S corporation  earnings were  approximately
$136.2 million. The Acquired Entities' S Corporation Distribution as of December
31, 1997 was distributed,  and the Acquired Entities' S Corporation Distribution
for the period from January 1, 1998 through March 27, 1998 will be  distributed,
in the form of promissory notes due December 31, 2004 and bearing interest at 8%
per  annum  (the  "Acquired  Entities'  S  Distribution  Notes").  The  Acquired
Entities'  S  Corporation  Distribution  Notes  are  held  entirely  by the  NSI
Stockholders.  As discussed  above,  the  obligation to repay the S Distribution
Notes to the NSI  Stockholders was assumed by the Company in connection with the
NSI Acquisition.

    The  Acquired  Entities  consist of NSI,  Nu Skin  International  Management
Group, Inc., ("NSIMG") and the NSI affiliates operating in Europe, Australia and
New Zealand, including Nu Skin Europe, Inc.; Nu Skin U.K.,  Ltd.(domesticated in
Delaware under the name Nu Skin U.K., Inc.); Nu Skin Germany, GmbH (domesticated
in  Delaware  under  the  name Nu Skin  Germany,  Inc.);  Nu Skin  France,  SARL
(domesticated  in  Delaware  under  the  name Nu  Skin  France,  Inc.);  Nu Skin
Netherlands,  B.V. (domesticated in Delaware under the name Nu Skin Netherlands,
Inc.);  Nu Skin Italy,  (SRL)  (domesticated  in Delaware under the name Nu Skin
Italy,  Inc.); Nu Skin Spain,  S.L.  (domesticated in Delaware under the name Nu
Skin Spain,

                                      -18-

<PAGE>



Inc.); Nu Skin Belgium,  N.V.  (domesticated  in Delaware under the name Nu Skin
Belgium,  Inc.);  Nu Skin  Personal Care  Australia,  Inc.; Nu Skin New Zealand,
Inc.; Nu Skin Brazil,  Ltda.  (domesticated  in Delaware  under the name Nu Skin
Brazil,  Inc.); Nu Skin Argentina,  Inc.; Nu Skin Chile,  S.A.  (domesticated in
Delaware under the name Nu Skin Chile, Inc.); Nu Skin Poland Spa.  (domesticated
in Delaware under the name Nu Skin Poland,  Inc.);  and Cedar Meadows,  L.C. The
NSI  Stockholders  continue  to own  as  private  entities  the  NSI  affiliates
operating  in the United  States,  Canada,  Mexico,  Guatemala  and Puerto Rico,
including Nu Skin USA,  Inc.; Nu Skin Canada,  Inc.; Nu Skin Mexico S.A. de C.V.
(domesticated  in  Delaware  under  the  name Nu  Skin  Mexico,  Inc.);  Nu Skin
Guatemala,  S.A.  (domesticated  in Delaware  under the name Nu Skin  Guatemala,
Inc.); and Nu Skin Puerto Rico, Inc. (collectively, the "Retained Entities").
    

    The following chart illustrates the organizational  structure of the Company
and the Retained Entities immediately after the NSI Acquisition.


                             [ORGANIZATIONAL CHART]



                                      -19-

<PAGE>




    Operating,  License and Distribution Agreements;  Certain Effects of the NSI
Acquisition

    Prior to the NSI Acquisition.  Prior to the NSI Acquisition, NSI licensed to
the Company,  through the Asian Subsidiaries,  rights to distribute NSI products
and to  use  certain  NSI  property  in the  Company's  markets.  NSIMG,  an NSI
affiliate,  provided  management  support  services to the Company and the Asian
Subsidiaries,  pursuant to distribution,  trademark/tradename license, licensing
and  sales,  and  management  services  agreements  with the Asian  Subsidiaries
(collectively,  the "Operating Agreements").  Virtually all of the products sold
by the Company were purchased from NSI pursuant to distribution agreements.  The
Company also manufactures itself, or through third-party manufacturers,  certain
products and  commercial  materials  which it then sold using NSI  trademarks or
tradenames licensed under  trademark/tradename  license agreements. In addition,
the Company did not have its own sales or distribution  network but licensed the
right to use NSI's distribution network and global distributor compensation plan
pursuant to licensing and sales agreements. NSIMG also provided a broad range of
management,  administrative  and  technical  support to the Company  pursuant to
management services agreements.

    During the fiscal year ended  December 31, 1997,  NSI and NSIMG  charged the
Company approximately $241.0 million and $7.3 million,  respectively,  for goods
and services provided to the Company under the Operating Agreements.

    The Operating Agreements were approved by the original Board of Directors of
the Company, which was composed entirely of officers and shareholders of NSI. In
addition,  two of the  executive  officers of the Company,  including  the Chief
Executive  Officer,  were also executive officers of NSI through the date of the
NSI  Acquisition.  During 1997 and through  the date of the NSI  Acquisition,  a
portion of such  officers'  time was spent on the affairs of NSI, for which they
received compensation from NSI, in addition to amounts received from the Company
for services to the Company.

    During  1997,  Nu Skin Japan paid NSI a royalty  of 8% of the  revenue  from
sales of products  manufactured  by a third party  manufacturer  under a license
agreement  between Nu Skin Japan and NSI. In the fiscal year ended  December 31,
1997, Nu Skin Japan paid NSI $3.7 million in royalties under this agreement.

    During 1997,  pursuant to wholesale  distribution  agreements,  Nu Skin Hong
Kong distributed  certain NSI products to Nu Skin Personal Care Australia,  Inc.
and Nu Skin New Zealand,  Inc., affiliates of NSI. Pursuant to these agreements,
Nu Skin  Hong  Kong  was  paid  approximately  $4.3  million  in 1997 by Nu Skin
Personal Care Australia, Inc. and Nu Skin New Zealand, Inc.

    Concurrently  with  the  Company's  initial  public  offering,  the  Company
purchased  from NSI for $25 million,  the  exclusive  rights to  distribute  NSI
products  in  Thailand,  Indonesia,  Malaysia,  the  Philippines,  the  People's
Republic of China,  Singapore and Vietnam.  As of February 1, 1998,  the Company
had paid all of this amount. Following the NSI Acquisition, the Company, through
its  Subsidiary,  NSI,  will license to Nu Skin USA,  Inc. and other  affiliates
operating in Canada, Mexico, Puerto Rico and Guatemala,  rights to distribute Nu
Skin products and to use certain  intellectual  property.  NSIMG, a wholly-owned
subsidiary  of the Company,  will  provide  management  support  services to the
Retained  Entities.  Virtually all of the products sold by the Retained Entities
will be purchased from the Company.

   
    Certain Effects of the NSI Acquisition.  Through its acquisition of NSI, the
Company has obtained ownership and control of the Nu Skin trademarks/tradenames,
the Nu Skin Global Compensation Plan,

                                      -20-

<PAGE>



distributor lists and related intellectual property and know-how  (collectively,
the "Intellectual Property"). The Company, through NSI, will continue to license
the  Intellectual   Property  and,  through  NSIMG,  will  continue  to  provide
management  support services to the Acquired  Entities on substantially the same
terms  as  existed  prior to the NSI  Acquisition.  In  connection  with the NSI
Acquisition,  the  Company,  through  NSI  and  NSIMG,  has  entered  into a new
agreement with Nu Skin USA, Inc. and revised  agreements with the other Retained
Entities on terms  substantially  similar to its  agreements  with the  Acquired
Entities,  pursuant to which NSI  licenses  the  Intellectual  Property  and the
exclusive  right to sell Nu Skin personal care and  nutritional  products in the
United  States,  Canada,  Mexico,  Guatemala  and  Puerto  Rico to the  Retained
Entities  and  NSIMG  provides  management  support  services  to  the  Retained
Entities.

    Now that  the NSI  Acquisition  has  been  completed,  the  Company  and its
Subsidiaries  own and  distribute  Nu Skin  products  in 18  markets  worldwide.
Through its  acquisition  of NSI, the Company also acquired the rights to future
Nu Skin markets.
    

Stockholders Partnership

    R. Craig Bryson and Craig S. Tillotson are major stockholders of the Company
and have been NSI  distributors  since 1984.  Messrs.  Bryson and  Tillotson are
partners in an entity (the "Partnership") which receives substantial commissions
from NSI, including commissions on sales generated within the Company's markets.
For the fiscal year ended  December  31,  1997,  total  commissions  paid to the
Partnership  on sales  originating  in the Company's  then open markets  (Japan,
Taiwan, Hong Kong, South Korea and Thailand) were approximately $1.1 million. By
agreement,  NSI pays  commissions  to the  Partnership  at the highest  level of
commissions available to distributors. Management believes that this arrangement
allows Messrs. Bryson and Tillotson the flexibility of using their expertise and
reputations  in  network  marketing  circles  to  sponsor,  motivate  and  train
distributors to benefit NSI's  distributor  force  generally,  without having to
focus solely on their own organizations.

Stockholders Agreement

    The Original  Stockholders  entered into a  stockholders  agreement with the
Company (the "Original Stockholders Agreement") immediately prior to the initial
public offering of the Company's Class A Common Stock in November 1996. Pursuant
to the Original Stockholders  Agreement and in order to ensure the qualification
of the Reorganization  under Section 351 of the Code, the Original  Stockholders
agreed not to transfer any shares through  November 28, 1997 without the consent
of the  Company  except for  certain  transfers  relating  to the funding of the
Distributor Options and the grant of employee stock bonus awards.

   
    Effective as of November 28, 1997, the Original Stockholders entered into an
amended and restated stockholders  agreement with the Company (the "Stockholders
Agreement").  As of March 16,  1998,  the Original  Stockholders  and certain of
their  affiliates  beneficially  owned shares  having  approximately  98% of the
combined  voting power of the outstanding  shares of Common Stock.  The Original
Stockholders  agreed not to transfer  any shares they own through  November  28,
1998 (the "Initial Lockup Period") without the consent of the Company except for
certain transfers  relating to the funding of Distributor  Options and the grant
of employee stock bonus awards.  However,  the NSI  Acquisition  has effected an
automatic  extension of the lock-up  period until one year following the closing
date of the NSI Acquisition (the "Extended Lock-up Period").
    


                                      -21-

<PAGE>



    For one year following the last to expire of (i) the Initial Lock-up Period,
and (ii) the Extended Lockup Period (the "Restricted Resale Period"),  all sales
of  Shares  in a  public  resale  pursuant  to  Rule  144  or any  other  exempt
transaction  under the Securities Act, shall not exceed in any calendar  quarter
an  amount  determined  by  multiplying  (x) a  percentage  determined  for each
Original  Stockholder in accordance  with each Original  Stockholder's  pro-rata
ownership percentage in the Company by (y) the average weekly trading volume for
the  Company's  Class A Common Stock on the New York Stock  Exchange  during the
calendar  quarter  immediately  preceding  any  transfer  permitted  during  the
Restricted Resale Period (the "Rule 144 Allotment"). In no event, however, shall
any  Stockholder's  Rule 144  Allotment be less than 20,000  shares per calendar
quarter with the exception of certain of the Original  Stockholders'  controlled
entities  identified in the Stockholders  Agreement whose Rule 144 Allotment for
any calendar  quarter  shall be equal to 5% of the shares held by such  Original
Stockholder on the date of the Stockholders Agreement. The Original Stockholders
have been  granted  registration  rights  by the  Company  permitting  each such
Original  Stockholder  to  register  his or her shares of Class A Common  Stock,
subject to certain  restrictions,  on any  registration  statement  filed by the
Company until such Original  Stockholder has sold a specified value of shares of
Class A Common Stock.

Certain Loans

   
    As part of his employment agreement, the Company loaned Mr. Chou $1 million.
The loan bears no interest  and is payable  upon demand if Mr. Chou ceases to be
employed by Nu Skin Taiwan or an affiliate. The loan is to be repaid by applying
$100,000 of the sum earned by Mr. Chou under the Bonus  Incentive  Plan per year
against  the loan  balance.  If less than  $100,000  is  earned  under the Bonus
Incentive Plan in a given year,  $100,000 is  nevertheless  applied  against the
loan balance.  If Mr. Chou is terminated  "without cause," any loan balance will
be forgiven. See "Executive Compensation- -Employment Agreements."

    On December 10, 1997, the Company loaned $5 million (the "Original Principal
Amount")  to Nedra D.  Roney.  This loan is secured by a pledge by Ms.  Roney of
three hundred  forty-nine  thousand four hundred six (349,406) shares of Class B
Common  Stock.  The loan is payable on demand (or in any event by  December  31,
2000) with interest on the Original  Principal  Amount at the statutory  rate on
the date of the loan as set forth under the Internal  Revenue  Code of 1986,  as
amended.  This loan was made in connection  with Ms.  Roney's  entering into the
Stockholders Agreement, as amended.

Repurchase of Class B Common Stock

    On  December  10,  1997,  the  Company  repurchased  in a series of  private
transactions a total of 1,067,529 shares of Class B Common Stock from certain of
the Original Stockholders as follows: 281,615 shares from Kirk V. Roney; 281,614
shares from Melanie K. Roney;  214,286 shares from Rick A. Roney; 214,286 shares
from Burke F. Roney; 20,964 shares from Park R. Roney and 54,764 shares from The
MAR Trust.  The Company  purchased  all of such  shares for $14.31 per share,  a
purchase  price  based  on 70% of the  December  9,  1997  closing  price of the
Company's Class A Common Stock as reported on the New York Stock Exchange. These
shares were  repurchased  in  connection  with the  execution  by such  Original
Stockholders of the Stockholders Agreement and converted to Class A Common Stock
upon purchase by the Company.


                                      -22-

<PAGE>



                  INTERESTS OF CERTAIN PERSONS IN THE PROPOSALS

    The  NSI  Stockholders  own  beneficially  all of the  shares  of  Series  A
Preferred Stock for which  stockholder  approval is being sought to convert such
shares into shares of Class A Common Stock. See "Proposal 3--Approval of Class A
Common Stock Issuable upon Conversion of Series A Preferred Stock" and "Security
Ownership  of  Certain  Beneficial  Owners and  Management."  Several of the NSI
Stockholders  are  significant   holders  of  the  Class  A  Common  Stock  and,
collectively,  the NSI I Stockholders  and their affiliates own beneficially all
of the outstanding  shares of the Class B Common Stock. In addition,  several of
the NSI Stockholders are directors and/or officers of the Company.  See "Certain
Relationships and Transactions." 
    

                        COMPLIANCE WITH SECTION 16(a) OF
                      THE SECURITIES EXCHANGE ACT OF 1934

    Section 16(a) of the Securities  Exchange Act of 1934, as amended,  requires
the  Company's  officers and e directors and persons who own  beneficially  more
than ten percent of a registered  class of the  Company's  equity  securities to
file with the Securities and Exchange Commission and the New York Stock Exchange
initial  reports  of  ownership  and  reports of  changes  in  ownership  of the
Company's equity  securities.  Officers,  directors and greater than ten percent
beneficial owners are required to furnish the Company with copies of all Section
16(a) reports they file.

   
    Based  solely upon a review of the copies of such  reports  furnished to the
Company or written  representations  that no other  reports were  required,  the
Company  believes  that  during the  fiscal  year ended  December  31,  1997 the
Company's  officers,  directors and greater than ten percent  beneficial  owners
complied with all applicable Section 16(a) filing requirements, except that each
of Messrs. Bamba, Chou, Lindley,  Patch, Pinegar and Smith did not timely report
on Form 5 the grant of stock bonus awards made in 1996 and Mr. Pace filed a late
Form 3 in connection with his commencement of employment with the Company.
    

                                   PROPOSAL 1
                              ELECTION OF DIRECTORS

    Directors are elected at each Annual Meeting of Stockholders and hold office
until their successors are duly elected and qualified at the next Annual Meeting
of  Stockholders.  The Company's Bylaws provide that the Board of Directors will
consist of a minimum of five and a maximum of eleven directors,  with the number
being designated by the Board of Directors.  During 1997, Max E. Esplin and Kirk
V.  Roney  resigned  as  members of the Board of  Directors,  and the  resulting
vacancies  were  not  filled.  As a  result  of these  vacancies,  the  board of
Directors has currently fixed the authorized number of directors at nine.

    Each of the  nine  nominees  for  election  to the  Board  of  Directors  is
currently  serving as a director  of the  Company  and was elected to his or her
present term of office by the  stockholders of the Company.  Set forth below are
the names of the nine  nominees for election as directors of the Company.  For a
description  of the  backgrounds  of the nominees,  see "Directors and Executive
Officers of the  Company."  Each of the nominees  first became a director of the
Company in the year set forth in his or her  background  description  herein and
has continually served as a director of the Company since that date.

                                        Blake M. Roney
                                        Steven J. Lund
                                        Keith R. Halls
                                        Sandra N. Tillotson
                                        Brooke B. Roney
                                        Max L. Pinegar
                                        E.J. "Jake" Garn
                                        Paula Hawkins
                                        Daniel W. Campbell
                                  
                                      -23-

<PAGE>
Vote and Recommendation

    Directors  will be elected by a favorable  vote of a plurality of the shares
of voting  stock  present and  entitled to vote,  in person or by proxy,  at the
Annual Meeting.  Abstentions or broker non-votes as to the election of directors
will not affect the election of the candidates receiving the plurality of votes.
Unless  instructed to the contrary,  the shares  represented  by proxies will be
voted FOR the election of the nine nominees  named above as directors.  Although
it is anticipated that each nominee will be able to serve as a director,  should
any nominee become  unavailable  to serve,  proxies will be voted for such other
person or persons as may be designated by the Company's Board of Directors.

    THE BOARD OF DIRECTORS  RECOMMENDS  A VOTE FOR EACH OF THE NINE  NOMINEES TO
THE COMPANY'S BOARD OF DIRECTORS.

                                   PROPOSAL 2
                        ADOPTION OF THE AMENDMENT TO THE
                          CERTIFICATE OF INCORPORATION

    The Board of Directors of the Company has  unanimously  adopted,  subject to
stockholder   approval,   an  amendment   to  the   Company's   Certificate   of
Incorporation, which will change the name of the Company to Nu Skin Enterprises,
Inc. A copy of the amendment to the Certificate of Incorporation is set forth in
Appendix "A" to this Proxy Statement. The stockholders are asked to approve this
amendment to the Certificate of Incorporation.

    Subsequent to the NSI Acquisition,  the Company's  business  encompasses not
only the Asia-Pacific region, but also Europe, South America,  Australia and New
Zealand.  Accordingly,  the  Board  of  Directors  believes  that  it is in  the
Company's  best  interest  to change  the  Company's  name to a name  which more
appropriately  reflects the current  global  businesses  and  operations  of the
Company.

Vote and Recommendation

    The  affirmative  vote of a majority of the voting power of the  outstanding
shares of the  Company's  Common Stock  present and entitled to vote,  either in
person or by proxy,  at the Annual  Meeting is required to approve the  proposed
amendment to the Certificate of Incorporation. Abstentions as to this Proposal 2
will  have the same  effect  as votes  against  Proposal  2.  Broker  non-votes,
however,  will be treated as unvoted  for  purposes of  determining  approval of
Proposal 2 and will not be counted as votes for or against  Proposal 2. Properly
executed,  unrevoked  Proxies will be voted FOR Proposal 2 unless a vote against
Proposal 2 or abstention is specifically indicated in the proxy.

    THE BOARD OF DIRECTORS  HAS  APPROVED  THE  PROPOSAL TO AMEND THE  COMPANY'S
CERTIFICATE OF INCORPORATION  AND RECOMMENDS THAT STOCKHOLDERS VOTE FOR APPROVAL
OF THE PROPOSED AMENDMENT TO THE COMPANY'S CERTIFICATE OF INCORPORATION.

                                      -24-


<PAGE>

                                   PROPOSAL 3
                    APPROVAL OF CLASS A COMMON STOCK ISSUABLE
                   UPON CONVERSION OF SERIES A PREFERRED STOCK

   
    On March 27, 1998, the Company issued 2,986,663 shares of Series A Preferred
Stock to the NSI Stockholders as partial  consideration for the NSI Acquisition.
See  "Certain   Relationships   and   Transactions--The   NSI  Acquisition"  and
"--Operating,  License and Distribution  Agreements;  Certain Effects of the NSI
Acquisition."  Several  of the  NSI  Stockholders  were  at the  time of the NSI
Acquisition and continue to be directors of the Company,  executive  officers of
the Company  and/or the  beneficial  owners of more than 5% of the voting  power
outstanding  and  more  than  5% of the  number  of  outstanding  shares  of the
Company's  Common Stock.  See "Certain  Relationships  and Related  Transactions
- --NSI  Acquisition"  and  "Interest  of  Certain  Persons in Matters to be Voted
Upon."  Because of these  relationships,  Rule  312.03(b)  of the New York Stock
Exchange requires  stockholder approval be obtained prior to the issuance to the
NSI  Stockholders of Class A Common Stock in exchange for the Series A Preferred
Stock.  The  Certificate of Designation  setting forth the terms of the Series A
Preferred Stock (the  "Certificate of  Designation")  provides that the Series A
Preferred  Stock cannot be converted into Class A Common Stock until the holders
of Common Stock approve such issuance of Class A Common Stock upon conversion of
the Series A Preferred Stock or the  requirements of the New York Stock Exchange
are otherwise  satisfied to permit conversion thereof.  Accordingly,  Proposal 3
asks the holders of Common  Stock to approve  the  issuance of shares of Class A
Common Stock upon conversion of the Series A Preferred Stock.
    

Vote and Recommendation

    The  affirmative  vote of a majority of the voting power of the  outstanding
shares of the  Company's  Common Stock  present and entitled to vote,  either in
person or by proxy,  at the Annual  Meeting is required  to approve  Proposal 3,
provided  that the total votes cast  represent  more than 50% in interest of all
shares of Common Stock  entitled to vote on Proposal 3.  Abstentions  as to this
Proposal  3 will  have the same  effect  as votes  against  Proposal  3.  Broker
non-votes,  however,  will be treated as unvoted  for  purposes  of  determining
approval of Proposal 3 and will not be counted as votes for or against  Proposal
3. Properly  executed,  unrevoked  Proxies will be voted FOR Proposal 3 unless a
vote against Proposal 3 or abstention is specifically indicated in the proxy.

   
    THE BOARD OF  DIRECTORS  HAS  APPROVED  THE  PROPOSAL  AND  RECOMMENDS  THAT
STOCKHOLDERS  VOTE FOR THE APPROVAL OF THE ISSUANCE OF UP TO 2,986,663 SHARES OF
CLASS A COMMON STOCK UPON CONVERSION OF THE SERIES A PREFERRED STOCK.

Certain Terms of the Series A Preferred Stock

    Dividends.  Prior  to  September  30,  1998,  the  holders  of the  Series A
Preferred Stock will share equally in any dividends declared,  paid or set apart
for  payment  on the Common  Stock or any other  class or series of stock of the
Company  ranking,  as to  dividends,  on a parity with or junior to the Series A
Preferred  Stock. At any time after September 30, 1998, if the holders of Common
Stock do not

                                      -25-

<PAGE>



approve  Proposal 3 and the  requirements of the New York Stock Exchange are not
otherwise  satisfied  to permit  conversion  of the Series A Preferred  Stock to
Class A Common  Stock on or  before  such  date,  the  holders  of the  Series A
Preferred  Stock will be entitled to cash dividends  after that date at the rate
of 7% of the  Preference  Value (as  defined  below)  per  share per annum  (the
"Cumulative Dividends").  These Cumulative Dividends must be paid in full before
any dividends can be paid on securities ranking junior to the Series A Preferred
Stock (including the Common Stock). The Cumulative  Dividends will be payable in
quarterly  installments on each March 31, June 30, September 30 and December 31,
commencing  December 31, 1998. The Cumulative  Dividends will accrue (whether or
not declared)  from  September 30, 1998 and accrued  Cumulative  Dividends  will
accumulate to the extent not paid in a quarterly dividend period.

    Liquidation  Preference.  The  Series A  Preferred  Stock has a  liquidation
preference of $14.0625 per share (the "Preference Value"). Upon the liquidation,
dissolution  or winding  up of the  Company,  holders of the Series A  Preferred
Stock are entitled to the  Preference  Value per share of the Series A Preferred
Stock plus any accrued  and unpaid  dividends  on the Series A  Preferred  Stock
(collectively, the "Series A Liquidation Preference") prior to any payment being
made to holders of the Common  Stock or any stock of the  Company  junior to the
Series A Preferred  Stock.  In the event there are sufficient  assets to pay the
full  Series A  Liquidation  Preference,  any  remaining  assets  will  first be
distributed  to the holders of the Common  Stock in a total  amount equal to the
Series A  Liquidation  Preference  and will  thereafter  be  distributed  to the
holders of the Common Stock and the holders of the Series A Preferred  Stock pro
rata  based on the  number of  shares  held by each  holder.  The sale of all or
substantially all of the assets of the Company or the consolidation or merger of
the Company with another  entity is deemed to be a  liquidation,  dissolution or
winding up of the Company for purposes of the Series A Liquidation Preference.

    Optional  Redemption  by the  Company.  The Series A Preferred  Stock may be
redeemed  by the  Company at its option in whole,  but not in part,  at any time
after September 30, 1998, if the  stockholders do not approve  Proposal 3 or the
requirements  of the New York Stock  Exchange  are not  otherwise  satisfied  to
permit  conversion of the Series A Preferred Stock to Class A Common Stock on or
before such date. If these redemption provisions were triggered,  the redemption
price per share would be equal to the lesser of (i) the Preference Value or (ii)
60% of average of the last sales prices per share of the Class A Common Stock of
the Company on the New York Stock Exchange for the 20  consecutive  trading days
ending on the trading day which is five days prior to the  redemption  date. The
redemption  price  would be payable 25% in cash on the  redemption  date and the
remaining 75% in promissory  notes.  The principal on the promissory notes would
be  payable  in  three  equal  annual  installments  on the  anniversary  of the
redemption date in each of the next three succeeding years, with interest on the
unpaid  principal  balance  payable at a rate per annum  equal to the short term
applicable  federal  rate as defined in the Internal  Revenue  Code of 1986,  as
amended.
    

    Voting Rights.  Holders of Series A Preferred Stock generally have no voting
rights.  However,  a vote or  consent  of 66 2/3% of the  outstanding  Series  A
Preferred  Stock is  required  in order  for the  Company  to issue any class or
series of stock  ranking  prior to or on a parity  with the  Series A  Preferred
Stock with respect to dividends or  distribution  of assets upon  liquidation or
for the Company to amend its  Certificate of  Incorporation  so as to materially
and adversely affect the rights and preferences of the Series A Preferred Stock.
In  addition,  holders of Series A Preferred  Stock will have the right to elect
two new  members of the Board of  Directors  if the right to receive  Cumulative
Dividends has been

                                      -26-

<PAGE>



triggered and such Cumulative  Dividends are in arrears in an amount equal to or
greater than six quarterly Cumulative Dividends.

    Automatic  Conversion.  Upon  approval of this  Proposal 3 by the holders of
Common  Stock,  the  outstanding  shares of  Series A  Preferred  Stock  will be
automatically  converted into Class A Common Stock at the  Conversion  Ratio (as
defined in the Certificate of Designation) then in effect.  The Conversion Ratio
is  initially  one share of Class A Common Stock per share of Series A Preferred
Stock, and is subject to adjustment for dilutive issuances of securities.

Certain Effects of the Conversion of the Series A Preferred Stock

   
    If the Series A  Preferred  Stock is  converted  into Class A Common  Stock,
2,986,663  shares  of  Class A Common  Stock  would be  issued,  increasing  the
outstanding  shares of Class A Common Stock to 14,920,139,  assuming no exercise
of any of the Company's  stock options  following  March 30, 1998. The impact of
the  conversion  on the  ownership  interests of  management  of the Company and
certain  beneficial  owners of the  Company's  Common  Stock is set forth  under
"Security Ownership of Certain Beneficial Owners and Management."

Right to Redeem the Class A Common Stock  Issuable  Upon  Conversion of Series A
Preferred Stock

    If the holders of Common  Stock  approve  this  Proposal 3, the Company will
have the right to redeem the Class A Common Stock issued upon  conversion of the
Series A Preferred Stock pursuant to the Acquisition  Agreement.  Subject to the
limitations  described  below,  the prices for such redemption will initially be
$23.4375 per share and will increase on each anniversary date of the issuance as
follows:


                                                       Common Stock
          Date                                       Redemption Price
          ------------------                         ----------------
          Issuance                                         100%
          First Anniversary                                120%
          Second Anniversary                               140%
          Third Anniversary                                160%
          Fourth Anniversary                               180%
          Fifth Anniversary                                200%


The  redemption  right expires on the sixth  anniversary  of the issuance of the
Class A Common Stock upon  conversion of the Series A Preferred  Stock. In order
for the redemption  right to be exercised,  the redemption price must be no more
than  100% of the  average  of the last  sales  prices  per share of the Class A
Common  Stock  of  the  Company  on the  New  York  Stock  Exchange  for  the 20
consecutive  trading  days ending on the trading date that is five days prior to
the date of the redemption. In

                                      -27-

<PAGE>



addition,  in  order  for  such  redemption  right  to be  exercised,  at  least
two-thirds  (2/3) of the  independent  members  of the Board of  Directors  must
approve  the  redemption  after   consideration   of  relevant   alternate  cash
investments available to the Company at that time.

Reasons for Seeking Stockholder Approval

    The 2,986,663 shares of Series A Preferred Stock outstanding  represent only
a small  percentage  of the total  outstanding  shares of  capital  stock of the
Company.   The  Board  of  Directors  wishes  to  eliminate  the  administrative
inconvenience  to the Company of maintaining a small class of preferred stock in
addition to the Common Stock.
    

    The  Certificate  of Designation  and Delaware law further  provide that the
holders  of the  Series  A  Preferred  Stock  will  vote as a class  on  certain
amendments to the Certificate of Incorporation  and certain further issuances of
preferred  stock.  The Board of  Directors  wishes to remove the  ability of the
holders of the Series A Preferred  Stock to block such an  amendment or issuance
which is  supported  by the Board of  Directors  and the  holders  of the Common
Stock.

   
    If the  holders  of  Common  Stock  do  not  approve  Proposal  3,  and  the
requirements  of the New York Stock  Exchange are not otherwise  satisfied on or
before September 30, 1998, the holders of the Series A Preferred Stock will also
be entitled to cash dividends when, as and if declared by the Board of Directors
from and after that date at the rate of 7% of the Preference Value per share per
annum.  The Board of Directors  believes  that it is in the best interest of the
Company to have the  flexibility  to choose  whether to retain  earnings for the
continued  growth and  development  of its  business or to  distribute  earnings
through cash dividends. Furthermore, although the Company does not currently pay
any dividends on its Common  Stock,  and has no intention at the present time to
do so, in the  event  that the  Company  were to elect to pay  dividends  on its
Common  Stock,  its  ability  to pay  such  dividends  would be  limited  by its
obligation  to first pay any  accrued  but unpaid  Cumulative  Dividends  on the
Series A Preferred  Stock.  Such limitation  could  adversely  effect the Common
Stock  holders in the event the Company had  insufficient  liquidity to both pay
such Cumulative Dividends and the dividend on the Common Stock.
    

    In the event of a liquidation, dissolution or winding up of the Company, the
holders of the Series A Preferred  Stock are also entitled to receive the Series
A Liquidation  Preference  prior to the distribution of any assets to the Common
Stock holders. After the Series A Liquidation Preference is paid to the Series A
Preferred Stock holders,  the Common Stock holders would receive an equal amount
(the "Common  Liquidation  Preference"),  and then any additional assets will be
distributed pro rata among the Common and Series A Preferred Stock holders.  Any
distribution  of  assets  to the  Common  Stock  holders  in the event of such a
liquidation,  dissolution  or winding up will therefore be reduced by the amount
of the Series A Liquidation Preference and any distribution of assets beyond the
amount  necessary  to pay the  Series A  Liquidation  Preference  and the Common
Liquidation  Preference  will have to be shared by the  holders of Common  Stock
with the holders of Series A Preferred  Stock. In addition,  because the sale of
all or  substantially  all of the assets of the Company or the  consolidation or
merger of the  Company  with  another  entity  is  deemed  to be a  liquidation,
dissolution  or  winding  up of  the  Company  for  purposes  of  the  Series  A
Liquidation  Preference,  this may have the  effect of  limiting  the  Company's
ability to merge with other  entities or to  reorganize.  The Board of Directors
believes  that it is in the best  interest of the Common Stock holders to remove
the limiting effect the Series A Preferred Stock may have on such transactions.


                                      -28-

<PAGE>



    For the reasons set forth above, the Board of Directors  believes that it is
in the best  interests  of the  Company  and its  stockholders  to  convert  the
outstanding Series A Preferred Stock into Class A Common Stock.



                                      -29-

<PAGE>



                                   PROPOSAL 4
                RATIFICATION OF SELECTION OF INDEPENDENT AUDITORS

    The firm of Price Waterhouse LLP, the Company's independent auditors for the
fiscal year ended  December 31, 1997,  was selected by the Board of Directors of
the Company to act in the same capacity for the fiscal year ending  December 31,
1998.  Representatives of Price Waterhouse LLP are expected to be present at the
Annual  Meeting and will have the  opportunity  to make a  statement  if they so
decide and will be available to respond to appropriate questions.

Vote and Recommendation

    The  affirmative  vote of a majority of the voting power of the  outstanding
shares of the  Company's  Common Stock  present and entitled to vote,  either in
person or by proxy, at the Annual Meeting is required to ratify the selection of
the Company's independent auditors.  Abstentions as to this Proposal 4 will have
the same effect as votes against Proposal 4. Broker non-votes,  however, will be
treated as unvoted for purposes of  determining  approval of Proposal 4 and will
not be counted as votes for or against Proposal 4. Properly executed,  unrevoked
Proxies  will be  voted  FOR  Proposal  4 unless a vote  against  Proposal  4 or
abstention is specifically indicated in the proxy.

          THE BOARD OF DIRECTORS RECOMMENDS THAT STOCKHOLDERS VOTE FOR
               RATIFICATION OF THE COMPANY'S INDEPENDENT AUDITORS.

                                  OTHER MATTERS

    As of the date of this Proxy  Statement,  the Board of Directors knows of no
other  matters to be brought  before the Annual  Meeting.  If other  matters are
properly  brought before the Annual Meeting or any  adjournment of  postponement
thereof,  it is intended that the persons named in the enclosed  proxy will have
discretionary  authority to vote on such matters in  accordance  with their best
judgment acting together or separately.

                  STOCKHOLDER PROPOSALS FOR 1999 ANNUAL MEETING

   
    All proposals of stockholders intended to be presented at the Company's 1999
Annual  Meeting  of  Stockholders  must  be  directed  to the  attention  of the
Secretary of the  Company,  at the address of the Company set forth on the first
page of this Proxy  Statement,  by January 5, 1999 if they are to be  considered
for  possible  inclusion  in the  Proxy  Statement  and  form of  proxy  used in
connection with such meeting.
    

                          ANNUAL REPORT TO STOCKHOLDERS

    The Annual Report to  Stockholders  concerning  the operation of the Company
for the fiscal year ending December 31, 1997, including financial statements, is
enclosed herewith.


                                      -30-

<PAGE>



               ANNUAL REPORT TO SECURITIES AND EXCHANGE COMMISSION

    A copy of the Company's Annual Report on Form 10-K for the fiscal year ended
December 31, 1997, as filed with the Securities and Exchange Commission, without
exhibits may be obtained by  stockholders  without charge by written  request to
Charles N. Allen, Nu Skin Asia Pacific, Inc., 75 West Center Street, Provo, Utah
84601.  Exhibits  will be  provided  upon  written  request  and  payment  of an
appropriate processing fee.

                             By Order of the Board of Directors,


                             /s/ Blake M. Roney
                             BLAKE M. RONEY
                             Chairman of the Board

   
DATED: April 10, 1998
    

                                      -31-

<PAGE>


                          NU SKIN ASIA PACIFIC, INC.
          PROXY SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS FOR THE
           ANNUAL MEETING OF STOCKHOLDERS TO BE HELD ON MAY 5, 1998

      The undersigned  hereby  appoints  Steven J. Lund and Keith R. Halls,  and
each of them, as proxies with full power of substitution  and hereby  authorizes
either of them to act and to vote,  as designated  below,  all shares of Class A
Common Stock of Nu Skin Asia Pacific,  Inc. (the  "Company") the  undersigned is
entitled to vote at the Annual Meeting of Stockholders of the Company to be held
at the Provo Park Hotel,  101 West 100 North,  Provo,  Utah,  on May 5, 1998, at
3:00 p.m., local time, and at any adjournments or  postponements  thereof,  upon
all matters  referred to on this proxy card and  described  in the  accompanying
Proxy  Statement  and, in their  discretion,  upon any other  matters  which may
properly come before the meeting.

         i.       Elect members of the Board of Directors of the Company.

              [ ] FOR ALL nominees  listed       [ ] WITHHOLD  AUTHORITY to vote
              below (except as marked to the     for all nominees listed below.
              contrary).

              Blake M.  Roney,  Steven  J.  Lund,  Keith  R.  Halls,  Sandra  N.
              Tillotson,  Brooke B. Roney,  Max L.  Pinegar,  E.J.  "Jake" Garn,
              Paula Hawkins and Daniel W. Campbell

              (Instruction:  To WITHHOLD  AUTHORITY  to vote for any  individual
              nominees,  draw a line  through  (or  otherwise  strike  out)  the
              nominee's name in the list above.

         ii.      To  approve  an  amendment  to the  Company's  Certificate  of
                  Incorporation, which will change the name of the Company to Nu
                  Skin Enterprises, Inc.

              [ ] FOR      [ ] AGAINST      [ ] ABSTAIN

            (Continued and to be signed and dated on the reverse side)


         iii.     To  approve  the  issuance  of up to  2,986,663 shares  of the
                  Company's   Class  A  Common  Stock  upon  conversion  of  the
                  Company's Series A Preferred Stock.

              [ ] FOR      [ ] AGAINST      [ ] ABSTAIN

         iv.      To  ratify  the  selection  of  Price  Waterhouse  LLP  as the
                  Company's  independent  auditors  for the fiscal  year  ending
                  December 31, 1998.

              [ ] FOR      [ ] AGAINST      [ ] ABSTAIN

      Shares  represented  by all  properly  executed  proxies  will be voted in
accordance with instructions  appearing on this proxy card and in the discretion
of the proxy  holders as to any other matter that may  properly  come before the
meeting. IN THE ABSENCE OF SPECIFIC INSTRUCTIONS,  PROXIES WILL BE VOTED FOR THE
PROPOSALS ET FORTH ABOVE.


Dated:                   , 1998                                         (SEAL)
      -------------------      -----------------------------------------
                                    (Signature)


                  (SEAL)
                                    (Signature)
                                    Please sign as name(s) appears on this proxy
                                    card,  and date this proxy card.  If a joint
                                    account,  each joint  owner  must  sign.  If
                                    signing for a corporation  or partnership as
                                    agent,  attorney or fiduciary,  indicate the
                                    capacity in which you are signing.


<PAGE>

                                                                      APPENDIX A
                            CERTIFICATE OF AMENDMENT
                                       OF
                          CERTIFICATE OF INCORPORATION

    Nu Skin Asia Pacific,  Inc., a corporation  organized and existing under and
by virtue of the General  Corporation Law of the State of Delaware,  DOES HEREBY
CERTIFY:

    FIRST:  That the Board of  Directors  of Nu Skin  Asia  Pacific,  Inc.  duly
adopted a resolution  setting forth a proposed  amendment of the  Certificate of
Incorporation  of  the  corporation,  declaring  the  proposed  amendment  to be
advisable and in the best interest of the corporation and its stockholders,  and
directing  that the proposed  amendment be considered at the next annual meeting
of the  stockholders  of the  corporation.  The  resolution  setting  forth  the
proposed amendment is as follows:

            RESOLVED,  that Paragraph 1. of the Certificate of  Incorporation of
        the Corporation is hereby amended,  subject to stockholder  approval, to
        read in its entirety as follows:

        "1.  The  name of the  corporation  is Nu Skin  Enterprises,  Inc.  (the
    "Corporation")."

    SECOND:  That  thereafter,  pursuant to resolution of its Board of Directors
and  upon  the  vote  of  its   stockholders  at  the  1998  Annual  Meeting  of
Stockholders,  the necessary  number of shares as required by statute were voted
in favor of the amendment.

    THIRD:  That  said  amendment  was  duly  adopted  in  accordance  with  the
provisions  of  Section  242 of the  General  Corporation  Law of the  State  of
Delaware.

   
    IN WITNESS  WHEREOF,  said  corporation  has caused this  Certificate  to be
signed by Steven J. Lund, President and Chief Executive Officer, and attested by
Keith R. Halls, Secretary, this ____ day of May 1998.
    

                                  NU SKIN ASIA PACIFIC, INC.



                                  By:
                                     STEVEN J. LUND
                                     President and Chief Executive Officer

ATTEST:


KEITH R. HALLS
Secretary




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