NU SKIN ASIA PACIFIC INC
PRE 14A, 1998-03-03
DRUGS, PROPRIETARIES & DRUGGISTS' SUNDRIES
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                                  SCHEDULE 14A
                                 (Rule 14a-101)

                     INFORMATION REQUIRED IN PROXY STATEMENT

                            SCHEDULE 14A INFORMATION

           Proxy Statement Pursuant to Section 14(a) of the Securities
                      Exchange Act of 1934 (Amendment No. )



                                   SCHEDULE 14

Filed by the Registrant |X| Filed by a Party other than the Registrant | | Check
the appropriate box:

|X| Preliminary Proxy Statement      | | Confidential, For Use of the Commission
                     Only (as permitted by Rule 14a-6(e)(2))
| | Definitive Proxy Statement
| | Definitive Additional Materials
| | Soliciting Material Pursuant to Rule 14a-11(c) or Rule 14a-12


                           Nu Skin Asia Pacific, Inc.
- - - - --------------------------------------------------------------------------------
                (Name of Registrant as Specified in Its Charter)
- - - - --------------------------------------------------------------------------------
           (Name  of  Person(s)  Filing  Proxy  Statement,  if  Other  Than  the
Registrant) Payment of Filing Fee (Check the appropriate box):

    |X| No fee required.
    | | Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.
    (1) Title of each class of securities to which transaction applies:

- - - - --------------------------------------------------------------------------------


    (2) Aggregate number of securities to which transaction applies:

- - - - --------------------------------------------------------------------------------


    (3) Per unit  price  or  other  underlying  value  of  transaction  computed
pursuant to Exchange Act Rule 0-11 (set forth the amount on which the filing fee
is calculated and state how it was determined):

- - - - --------------------------------------------------------------------------------


    (4) Proposed maximum aggregate value of transaction:

- - - - --------------------------------------------------------------------------------


    (5) Total fee paid:

- - - - --------------------------------------------------------------------------------


    | | Fee paid previously with preliminary materials:

- - - - --------------------------------------------------------------------------------


    | | Check box if any part of the fee is offset as provided  by Exchange  Act
Rule  0-11(a)(2)  and identify the filing for which the  offsetting fee was paid
previously.  Identify the previous filing by registration  statement  number, or
the form or schedule and the date of its filing.

    (1) Amount previously paid:

- - - - --------------------------------------------------------------------------------


    (2) Form, Schedule or Registration Statement no.:

- - - - --------------------------------------------------------------------------------


    (3) Filing Party:

- - - - --------------------------------------------------------------------------------


    (4) Date Filed:

- - - - --------------------------------------------------------------------------------



<PAGE>




                                 [NU SKIN LOGO]






- - - - --------------------------------------------------------------------------------


                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS

                                 APRIL 23, 1998

- - - - --------------------------------------------------------------------------------


    NOTICE IS HEREBY GIVEN that the Annual Meeting of Stockholders  (the "Annual
Meeting") of Nu Skin Asia Pacific, Inc., a Delaware corporation (the "Company"),
will be held at 4:00 p.m.,  local time,  on May 5, 1998 at the Provo Park Hotel,
101 West 100 North, Provo, Utah, for the following purposes:

    1. To elect a Board of Directors consisting of nine directors to serve until
the next  annual  meeting of  stockholders  or until their  successors  are duly
elected and qualified;

    2. To approve an amendment to the Company's  Certificate  of  Incorporation,
which will change the name of the Company to Nu Skin Enterprises, Inc.;

    3. To approve the issuance of up to ________ shares of the Company's Class A
Common Stock upon conversion of the Company's Series A Preferred Stock;

    4.  To  ratify  the  selection  of  Price  Waterhouse  LLP as the  Company's
independent auditors for the fiscal year ending December 31, 1998; and

    5. To transact  such other  business as may properly  come before the Annual
Meeting or any adjournment thereof.

    The Board of Directors  has fixed the close of business on March 16, 1998 as
the record date for determining the stockholders  entitled to receive notice of,
and to vote at, the Annual Meeting or any adjournment thereof.

    You are cordially  invited to attend the Annual Meeting in person.  However,
to ensure your representation at the Annual Meeting, please mark, sign, date and
return  the  accompanying   proxy  as  promptly  as  possible  in  the  enclosed
postage-prepaid envelope. If you attend the Annual Meeting you may, if you wish,
withdraw your proxy and vote in person.

                                       By Order of the Board of Directors,



                                       BLAKE M. RONEY
                                       Chairman of the Board

Provo, Utah, March ___, 1998



<PAGE>



                                 [NU SKIN LOGO]

                              75 West Center Street
                                Provo, Utah 84601


- - - - --------------------------------------------------------------------------------


                                 PROXY STATEMENT

                         ANNUAL MEETING OF STOCKHOLDERS
                            TO BE HELD ON MAY 5, 1998

- - - - --------------------------------------------------------------------------------


                             SOLICITATION OF PROXIES

    The  accompanying  proxy is solicited on behalf of the Board of Directors of
Nu Skin Asia Pacific,  Inc.  (the  "Company")  for use at the Annual  Meeting of
Stockholders  to be held at the Provo Park  Hotel,  101 West 100  North,  Provo,
Utah,  on May 5,  1998 at 4:00  p.m.,  local  time,  and at any  adjournment  or
postponement  thereof (the "Annual Meeting"),  for the purposes set forth in the
accompanying Notice of Annual Meeting of Stockholders.  These proxy solicitation
materials  were first sent or given to the  Company's  stockholders  on or about
March ___, 1998.

    As used herein, the "Company" unless the context otherwise indicates,  means
Nu Skin Asia Pacific,  Inc.,  including  the  Subsidiaries.  The  "Subsidiaries"
collectively  means Nu Skin Hong Kong, Inc. ("Nu Skin Hong Kong"), Nu Skin Japan
Company,  Limited ("Nu Skin Japan"),  Nu Skin Korea, Inc. ("Nu Skin Korea"),  Nu
Skin Taiwan,  Inc. ("Nu Skin Taiwan"),  Nu Skin Personal Care (Thailand) Limited
("Nu Skin Thailand"), Nu Skin Philippines, Inc. (Nu Skin Philippines"),  Nu Skin
International,  Inc. ("NSI"),  Nu Skin  International  Management  Group,  Inc.,
("NSIMG"), Nu Skin Personal Care Australia,  Inc., Nu Skin New Zealand, Inc., Nu
Skin Europe, Inc., Nu Skin Netherlands, Inc., Nu Skin Netherlands, B.V., Nu Skin
U.K., Inc., Nu Skin U.K., Ltd., Nu Skin Germany, Inc., Nu Skin Germany, GmbH, Nu
Skin Belgium, Inc., Nu Skin Belgium, N.V., Nu Skin France, Inc., Nu Skin France,
SARL, Nu Skin Italy,  Inc., Nu Skin Italy,  (SRL.), Nu Skin Spain, Inc., Nu Skin
Spain, S.L., Nu Skin Poland Spa., Nu Skin Poland, Inc., Nu Skin Brazil, Inc., Nu
Skin Brazil, Ltda., Nu Skin Argentina, Inc., Nu Skin Chile, Inc., Nu Skin Chile,
S.A. and Cedar Meadows, L.C.

    On March ___, 1998, the Company  acquired all of the  outstanding  shares of
capital stock of each of the Subsidiaries  except for Nu Skin Hong Kong, Nu Skin
Japan, Nu Skin Korea, Nu Skin Taiwan, Nu Skin Thailand,  and Nu Skin Philippines
(collectively, the "Asian Subsidiaries"),  which were acquired by the Company on
November 20, 1996. See "Certain Relationships and  Transactions--Acquisition  of
NSI," "--Operating,  License and Distribution Agreements; Certain Effects of the
NSI Acquisition" and "Proposal 3--Approval of Class A Common Stock Issuable Upon
Conversion of Series A Preferred Stock."

    All shares represented by each properly  executed,  unrevoked proxy received
in time for the Annual Meeting will be voted as directed by the stockholder.  If
no specific voting  instructions  are given, the proxy will be voted FOR (i) the
election of the nine  nominees for election to the Board of Directors  listed in
the proxy,  (ii) the approval of an amendment to the  Company's  Certificate  of
Incorporation, which will change the name of the Company to Nu Skin Enterprises,
Inc.,  (iii)  the  approval  of the  issuance  of up to  ________  shares of the
Company's  Class A  Common  Stock  upon  conversion  of the  Company's  Series A
Preferred Stock and (iv) the  ratification of the selection of Price  Waterhouse
LLP as the Company's  independent  auditors for the fiscal year ending  December
31,  1998.  If any other  matters  properly  come  before  the  Annual  Meeting,
including,  among other things,  consideration of a motion to adjourn the Annual
Meeting to another time or place,  the persons named in the  accompanying  proxy
will vote on such matters in accordance with their best judgment.


                                       -1-

<PAGE>



    Any proxy duly given  pursuant  to this  solicitation  may be revoked by the
person  or  entity  giving it at any time  before  it is voted by  delivering  a
written  notice of revocation  to the  Secretary of the Company,  by executing a
later-dated  proxy and  delivering  it to the  Secretary  of the  Company  or by
attending the Annual  Meeting and voting in person  (although  attendance at the
Annual Meeting will not in and of itself constitute a revocation of the proxy).

    The Company will bear the cost of solicitation of proxies.  Expenses include
reimbursement  paid to brokerage firms and others for their expenses incurred in
forwarding  solicitation  material  regarding  the Annual  Meeting to beneficial
owners of the Company's  voting stock.  Solicitation  of proxies will be made by
mail.  Further  solicitation  of  proxies  may be  made  by  telephone  or  oral
communication  by  the  Company's  regular  employees,   who  will  not  receive
additional compensation for such solicitation.

                      OUTSTANDING SHARES AND VOTING RIGHTS

    Only  stockholders of record at the close of business on March 16, 1998 (the
"Record Date") are entitled to vote at the Annual  Meeting.  At the Record Date,
__________  shares of the Company's  Class A Common  Stock,  par value $.001 per
share (the "Class A Common Stock"),  __________  shares of the Company's Class B
Common  Stock,  par value  $.001 per share  (the  "Class B Common  Stock",  and,
together  with the Class A Common Stock,  the "Common  Stock"),  and  __________
shares of the Company's Series A Preferred Stock, par value $.001 per share (the
"Series A Preferred Stock"), were issued and outstanding. Each outstanding share
of Class A Common Stock will be entitled to one vote and each outstanding  share
of Class B Common  Stock  shall be  entitled  to ten (10)  votes on each  matter
submitted  to a vote of the  stockholders  at the  Annual  Meeting.  The Class A
Common  Stock and the Class B Common  Stock  will  vote as a single  class  with
respect to all matters  submitted  to a vote of the  stockholders  at the Annual
Meeting.  The Series A Preferred  Stock  generally  has no voting  rights and no
shares of  Series A  Preferred  Stock are  entitled  to vote on  Proposals  1--4
described  herein.  See "Proposal  3--Approval  of Class A Common Stock Issuable
Upon  Conversion  of Series A  Preferred  Stock--Certain  Terms of the  Series A
Preferred Stock--Voting Rights."

    In order to  constitute  a quorum for the  conduct of business at the Annual
Meeting,  a majority of the issued and  outstanding  shares of the Common  Stock
entitled to vote at the Annual Meeting must be represented,  either in person or
by proxy,  at the Annual  Meeting.  Under  Delaware law,  shares  represented by
proxies that reflect  abstentions or "broker non-votes" (i.e.,  shares held by a
broker or nominee which are represented at the Annual Meeting,  but with respect
to which  such  broker  or  nominee  is not  empowered  to vote on a  particular
proposal)  will be counted as shares that are  present and  entitled to vote for
purposes of determining the presence of a quorum.

         SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

    The following table sets forth certain information  regarding the beneficial
ownership of the Company's Class A Common Stock, Class B Common Stock and Series
A Preferred  Stock as of March ___,  1998, and as adjusted to give effect to the
issuance of Class A Common Stock upon conversion of the Series A Preferred Stock
assuming that Proposal 3 is approved, by (i) each person (or group of affiliated
persons)  who is known by the  Company to own  beneficially  more than 5% of the
outstanding shares of the Class A Common Stock, Class B Common Stock or Series A
Preferred  Stock,  (ii)  each  of the  Company's  directors,  (iii)  each of the
Company's   "Named   Executive    Officers"   (as   defined   under   "Executive
Compensation"),  and (iv) all  executive  officers  and  directors  and director
nominees of the Company as a group.  The  information  in this table assumes (a)
the exercise of all the options to purchase  shares of Class A Common Stock (the
"Distributor Options") offered in the Company's  non-underwritten  offering (the
"Rule 415 Offering")  commenced in connection with the Company's  initial public
offering, (b) the issuance of the 161,386 stock bonus awards (some of which have
not yet vested) offered by the

                                       -2-

<PAGE>



Company  in the Rule  415  Offering  and the  shares  of  Class A  Common  Stock
underlying  such stock bonus  awards,  (c) the issuance of the  1,250,000  stock
bonus awards offered by NSI and its affiliates excluding the Company in the Rule
415 Offering and the shares of Class A Common Stock  underlying such stock bonus
awards,  (d) the exercise by an executive officer of the Company of an option to
purchase  250,825 shares of Class A Common Stock and (e) the exercise by certain
directors  and  executive  officers of unvested  non-qualified  stock options to
purchase  196,000 shares of Class A Common Stock. The business address of the 5%
stockholders is 75 West Center Street, Provo, Utah, 84601.

<TABLE>
<CAPTION>


                                                                                                  After Giving Effect to
                                                                                                       Proposal 3(3)
                                                                                                  ----------------------
                            Class A             Class B                         Series A            Class A
                         Common Stock(1)    Common Stock(1)                   Preferred Stock    Common Stock
                         ---------------    ---------------                   ---------------    ------------
                                                                   % of                                              % of
                                  % of                 % of       Voting               % of               % of      Voting
Name                     Shares  Class       Shares    Class     Power(2)    Shares   Class     Shares   Class     Power(2)
- - - - ----------------------   ------  -----     ----------  ------    --------    ------   -----     ------   -----     --------
<S>                      <C>     <C>       <C>           <C>         <C>     <C>      <C>       <C>      <C>       <C>
Blake M. Roney(4)          --      --      20,414,763    29.0        28.5
Nedra D. Roney(5)          --      --      14,213,895    20.2        19.8
Sandra N. Tillotson(6)     --      --       8,554,510    12.7        11.9
Craig S. Tillotson(7)      --      --       4,402,658     6.3         6.1
R. Craig Bryson(8)         --      --       4,918,236     7.0         6.9
Steven J. Lund(9)          --      --       4,223,224     6.0         5.9
Brooke B. Roney(10)        --      --       3,425,322     4.9         4.8
Keith R. Halls(11)         --      --         894,115     1.3         1.2
Max L. Pinegar(12)       14,000    *           --       --              *
Daniel W. Campbell(13)   12,500    *           --       --              *
E.J. "Jake" Garn(14)     12,500    *           --       --              *
Paula Hawkins(15)        12,500    *           --       --              *
Renn M. Patch(16)        40,000    *           --       --              *
Corey B. Lindley(17)     40,100    *           --       --              *
Takashi Bamba(18)        38,000    *           --       --              *
John Chou(19)            38,215    *           --       --              *
BNASIA, Ltd.(20)           --      --      19,881,455    28.3        27.8
RCKASIA, Ltd.(21)          --      --       4,775,736     6.8         6.7
All directors and office594,117   4.0      37,759,803    53.7        52.7
a group (17 persons) (22)
</TABLE>

- - - - ------------------------
*Less than 1%

(1)  Each share of Class B Common Stock is convertible at any time at the option
     of the  holder  into one share of Class A Common  Stock  and each  share of
     Class B Common Stock is  automatically  converted into one share of Class A
     Common Stock upon the transfer of such share of Class B Common Stock to any
     person  who is not a  Permitted  Transferee  as  defined  in the  Company's
     Amended and Restated Certificate of Incorporation.

(2)  Each share of Class A Common  Stock has one vote per  share,  each share of
     Class B Common  Stock has ten votes per  share,  and each share of Series A
     Preferred Stock generally has no voting rights.

(3)  This information assumes  stockholder  approval of Proposal 3 at the Annual
     Meeting and conversion of the Series A Preferred  Stock into Class A Common
     Stock.  See  "Proposal  3--Approval  of Class A Common Stock  Issuable Upon
     Conversion of Series A Preferred Stock."

(4)  Includes shares  beneficially  owned or deemed to be owned  beneficially by
     Blake M. Roney as  follows:  19,881,455  shares of Class B Common  Stock as
     general partner of BNASIA, Ltd., a limited partnership, and with respect to
     which he shares voting and investment power with his wife Nancy L. Roney as
     set forth in footnote 20 below;  357,143  shares of Class B Common Stock as
     co-trustee and with respect to which he shares voting and investment  power
     with his wife Nancy L. Roney; and 176,165 shares of Class B Common Stock as
     trustee and with respect to which he has sole voting and investment power.


                                      -3-
<PAGE>

(5)  Includes shares  beneficially  owned or deemed to be owned  beneficially by
     Nedra D.  Roney  as  follows:  13,913,895  shares  of Class B Common  Stock
     directly  and with  respect  to which she has sole  voting  and  investment
     power;  and 300,000  shares of Class B Common Stock as co-trustee  and with
     respect to which she shares voting and investment power.

(6)  Includes shares  beneficially  owned or deemed to be owned  beneficially by
     Sandra N.  Tillotson as follows:  7,584,743  shares of Class B Common Stock
     directly  and with  respect  to which she has sole  voting  and  investment
     power;  424,767  shares of Class B Common Stock as trustee and with respect
     to which she has sole voting and investment power;  500,000 shares of Class
     B Common Stock as manager of a limited  liability  company and with respect
     to which she has sole voting and  investment  power;  and 45,000  shares of
     Class B Common  Stock as  co-trustee  and with  respect to which she shares
     voting and investment power.

(7)  Includes shares  beneficially  owned or deemed to be owned  beneficially by
     Craig S.  Tillotson  as follows:  2,962,912  shares of Class B Common Stock
     directly and with respect to which he has sole voting and investment power;
     112,500 shares of Class B Common Stock as trustee and with respect to which
     he has sole voting and investment  power;  327,246 shares of Class B Common
     Stock  as  co-trustee  and with  respect  to which  he  shares  voting  and
     investment  power;  and 1,000,000 shares of Class B Common Stock as manager
     of a limited liability company and with respect to which he has sole voting
     and investment power.

(8)  Includes shares beneficially owned or deemed to be owned beneficially by R.
     Craig  Bryson  as  follows:  4,775,736  shares  of Class B Common  Stock as
     general partner of RCKASIA,  Ltd., a limited partnership,  and with respect
     to which he shares  voting and  investment  power with his wife Kathleen D.
     Bryson as set forth in  footnote 21 below;  and  142,500  shares of Class B
     Common Stock as  co-trustee  and with respect to which he shares voting and
     investment power with his wife Kathleen D. Bryson.

(9)  Includes shares  beneficially  owned or deemed to be owned  beneficially by
     Steven  J. Lund as  follows:  3,144,751  shares of Class B Common  Stock as
     general  partner  of a limited  partnership  and with  respect  to which he
     shares  voting and  investment  power with his wife Kalleen  Lund;  897,902
     shares of Class B Common  Stock as trustee and with respect to which he has
     sole voting and  investment  power;  and  180,571  shares of Class B Common
     Stock  as  co-trustee  and with  respect  to which  he  shares  voting  and
     investment power with his wife Kalleen Lund.

(10) Includes shares  beneficially  owned or deemed to be owned  beneficially by
     Brooke B. Roney as  follows:  3,362,665  shares of Class B Common  Stock as
     general  partner  of a limited  partnership  and with  respect  to which he
     shares  voting and  investment  power with his wife  Denice R.  Roney;  and
     62,657  shares of Class B Common  Stock as  co-trustee  and with respect to
     which he shares voting and investment power with his wife Denice R. Roney.

(11) Includes shares  beneficially  owned or deemed to be owned  beneficially by
     Keith R.  Halls  as  follows:  563,258  shares  of Class B Common  Stock as
     general  partner  of a limited  partnership  and with  respect  to which he
     shares voting and  investment  power with his wife Anna Lisa Massaro Halls;
     50,000 shares of Class B Common Stock as the manager of a limited liability
     company and with respect to which he has sole voting and investment  power;
     250,000 shares of Class B Common Stock as trustee and with respect to which
     he has sole  voting and  investment  power;  and  30,857  shares of Class B
     Common Stock as  co-trustee  and with respect to which he shares voting and
     investment power with his wife Anna Lisa Massaro Halls.

(12) Includes shares  beneficially  owned or deemed to be owned  beneficially by
     Max L. Pinegar as follows:  1,000  shares of Class A Common Stock  directly
     and with  respect to which he has sole  voting and  investment  power;  and
     13,000 shares of Class A Common Stock issued to Mr.  Pinegar as an employee
     stock bonus award which will vest  ratably,  according  to its terms,  over
     four years following the date of the award.

(13) Includes shares  beneficially  owned or deemed to be owned  beneficially by
     Daniel  W.  Campbell  as  follows:  2,500  shares  of Class A Common  Stock
     directly and with respect to which he has sole voting and investment power;
     and  10,000  shares of Class A Common  Stock  issued to Mr.  Campbell  as a
     non-qualified  stock  option  which  will vest on the day  before  the next
     annual meeting of stockholders following the date of the grant.

(14) Includes shares  beneficially  owned or deemed to be owned  beneficially by
     E.J. "Jake" Garn as follows:  2,500 shares of Class A Common Stock directly
     and with  respect to which he has sole  voting and  investment  power;  and
     10,000 shares of Class A Common Stock issued to Mr. Garn as a non-qualified
     stock option  which will vest on the day before the next annual  meeting of
     stockholders following the date of the grant.

(15) Includes shares  beneficially  owned or deemed to be owned  beneficially by
     Paula Hawkins as follows: 2,500 shares of Class A Common Stock directly and
     with respect to which she has sole voting and investment  power; and 10,000
     shares of Class A Common  Stock  issued to Ms.  Hawkins as a  non-qualified
     stock  option  which will vest the day before  the next  annual  meeting of
     stockholders following the date of the grant.

(16) Includes shares  beneficially  owned or deemed to be owned  beneficially by
     Renn M. Patch as follows: 1,000 shares of Class A Common Stock directly and
     with  respect to which he has sole  voting  and  investment  power;  13,000
     shares of Class A Common  Stock  issued to Mr.  Patch as an employee  stock
     bonus  award which will vest  ratably,  according  to its terms,  over four
     years following the date of

                                       -4-

<PAGE>
     the award; and 26,000 shares of Class A Common Stock issued to Mr. Patch as
     a  non-qualified  stock  option which will vest  ratably,  according to its
     terms, over four years following the date of the grant.

(17) Includes shares  beneficially  owned or deemed to be owned  beneficially by
     Corey B. Lindley as follows:  1,100 shares of Class A Common Stock directly
     and with respect to which he has sole voting and investment  power;  13,000
     of Class A Common  Stock issued to Mr.  Lindley as an employee  stock bonus
     award  which will vest  ratably,  according  to its terms,  over four years
     following the date of the award;  and 26,000 shares of Class A Common Stock
     issued to Mr. Lindley as a  non-qualified  stock option which vest ratably,
     according to its terms, over four years following the date of the grant.

(18) Includes shares  beneficially  owned or deemed to be owned  beneficially by
     Takashi  Bamba as follows:  13,000 shares of Class A Common Stock issued to
     Mr.  Bamba as an  employee  stock  bonus  award  which  will vest  ratably,
     according to its terms,  over four years  following  the date of the award;
     and  25,000  shares  of  Class A  Common  Stock  issued  to Mr.  Bamba as a
     non-qualified stock option which will vest ratably, according to its terms,
     over four years following the date of the grant.

(19) Includes shares  beneficially  owned or deemed to be owned  beneficially by
     John Chou as follows:  215 shares of Class A Common Stock directly and with
     respect to which he has sole voting and investment power;  13,000 shares of
     Class A Common  Stock  issued to Mr. Chou as an employee  stock bonus award
     which will vest ratably,  according to its terms, over four years following
     the date of the award;  and 25,000 shares of Class A Common Stock issued to
     Mr. Chou as a non-qualified stock option which will vest ratably, according
     to its terms, over four years following the date of the grant.

(20) Includes 19,881,455 shares of Class B Common Stock owned by BNASIA, Ltd., a
     limited partnership of which Blake M. Roney and his wife Nancy L. Roney are
     the general partners and who share voting and investment power.

(21) Includes 4,850,736 shares of Class B Common Stock owned by RCKASIA, Ltd., a
     limited  partnership  of which R.  Craig  Bryson and his wife  Kathleen  D.
     Bryson are the general partners and who share voting and investment power.

(22) Class A Common Stock  includes:  250,825  shares  subject to a stock option
     which has been granted to an executive  officer of the Company and which is
     exercisable  until January 1, 2004;  5,333 shares owned directly by certain
     directors  and  executive  officers;  and 161,386  shares issued to certain
     directors and executive  officers as employee stock bonus awards which will
     vest ratably,  according to their terms, over four years following the date
     of the awards; and 196,000 shares issued to certain directors and executive
     officers as  non-qualified  stock options  which will vest either  ratably,
     according to their terms,  over four years or, with respect to options held
     by  non-employee  directors,  the day  before  the next  annual  meeting of
     stockholders following the date of grant.


                 DIRECTORS AND EXECUTIVE OFFICERS OF THE COMPANY

    The directors and executive  officers of the Company and key managers of the
Subsidiaries as of March __, 1998 were as follows:


   Name                    Age       Position
   -------------------     ----      ------------------------------------------
   Blake M. Roney           39       Chairman of the Board
   Steven J. Lund           44       President, Chief Executive Officer and
                                          Director
   Renn M. Patch            47       Chief Operating Officer
   Corey B. Lindley         33       Chief Financial Officer
   Michael D. Smith         52       Vice President of North Asia Operations
   Grant F. Pace            46       Vice President of Southeast Asia and China
   M. Truman Hunt           38       Vice President of Legal Affairs and
                                          Investor Relations
   Keith R. Halls           40       Secretary and Director
   Takashi Bamba            62       President, Nu Skin Japan
   John Chou                51       President, Nu Skin Taiwan
   Sandra N. Tillotson      41       Director
   Brooke B. Roney          35       Director
   Max L. Pinegar           66       Director
   E.J. "Jake" Garn         65       Director
   Paula Hawkins            71       Director
   Daniel W. Campbell       43       Director

                                       -5-
<PAGE>


    Blake M.  Roney has  served as  Chairman  of the Board  since the  Company's
inception. Prior to the NSI Acquisition, Mr. Roney was a director, the president
and a shareholder of NSI and a director and shareholder of the  Subsidiaries and
an executive officer of certain of the Subsidiaries.  Since the NSI Acquisition,
Mr.  Roney has  continued to serve as a director of the  Subsidiaries  and as an
executive officer of certain of the Subsidiaries. He received a B.S. degree from
Brigham Young University. He is the brother of Brooke B. Roney.

    Steven J. Lund has been President, Chief Executive Officer and a Director of
the Company since its inception.  Prior to the NSI  Acquisition,  Mr. Lund was a
director,  executive officer and shareholder of NSI and the Subsidiaries.  Since
the NSI  Acquisition,  Mr.  Lund has  continued  to serve as a  director  of the
Subsidiaries  and as an executive  officer of certain of the  Subsidiaries.  Mr.
Lund previously  worked as an attorney in private  practice.  He received a B.A.
degree from  Brigham  Young  University  and a J.D.  degree from  Brigham  Young
University's J. Reuben Clark Law School.

    Renn M. Patch has been Chief  Operating  Officer  of the  Company  since its
inception.  From 1992 until the NSI Acquisition,  he served as Vice President of
Global  Operations and Assistant  General  Manager of NSI. From 1991 to 1992, he
served as Director of Government  Affairs of NSI.  Prior to joining NSI in 1991,
Mr. Patch was associated with the Washington,  D.C. consulting firm of Parry and
Romani  Associates.  Mr.  Patch  earned a B.A.  degree  from the  University  of
Minnesota,  a J.D.  degree from Hamline  University  School of Law and an L.L.M.
degree from Georgetown University.

    Corey B. Lindley has been Chief  Financial  Officer of the Company since its
inception.  From 1993 to 1996, he served as Managing Director,  International of
NSI. Mr. Lindley worked as the International Controller of NSI from 1991 to 1994
and lived in Hong Kong and Japan during that time.  From 1990 to 1991, he served
as  Assistant  Director of Finance of NSI.  Mr.  Lindley is a  Certified  Public
Accountant.  Prior to joining NSI in 1990, he worked for the accounting  firm of
Deloitte and Touche.  He earned a B.S. degree from Brigham Young  University and
an M.B.A. degree from Utah State University.

    Michael D. Smith has been Vice President of Operations for the Company since
its inception.  He also served  previously as Vice President of Asian Operations
for NSI. In addition,  he served as General Counsel of NSI from 1992 to 1996 and
as Director of Legal  Affairs of NSI from 1989 to 1992.  He earned B.S. and M.A.
degrees from Brigham Young  University and a J.D.  degree from the University of
Utah.

    Grant F. Pace has served as Vice  President  Southeast  Asia and China since
December 1997. From 1992 to 1997, he was Regional Vice President-Direct  Selling
in the  Asian  region  for Sara Lee and from 1988 to 1997 he was  President  and
Regional Managing Director, Southeast Asia for Avon Products. He received a J.D.
degree  from  Brigham  Young  University  and  an  M.B.A.  degree  from  Harvard
University.

    M. Truman Hunt has served as Vice  President  of Legal  Affairs and Investor
Relations  since the  Company's  inception.  He also  served as  Counsel  to the
President  of NSI from  1994 to 1996.  From  1991 to 1994,  Mr.  Hunt  served as
President and Chief Executive  Officer of Better Living  Products,  Inc., an NSI
affiliate  involved in the  manufacture and  distribution of houseware  products
sold  through  traditional  retail  channels.  Prior  to  that  time,  he  was a
securities and business attorney in private practice.  He received a B.S. degree
from Brigham Young University and a J.D. degree from the University of Utah.

    Keith R. Halls has served as Secretary  and a Director of the Company  since
its inception.  Prior to the NSI Acquisition,  Mr. Halls was a director, general
vice  president and  shareholder  of NSI and a director and  shareholder  of the
Subsidiaries and an executive officer of certain of the Subsidiaries.  Since the
NSI  Acquisition,  Mr.  Halls  has  continued  to  serve  as a  director  of the
Subsidiaries and as an executive officer

                                       -6-

<PAGE>



of certain of the Subsidiaries.  Mr. Halls is a Certified Public Accountant. Mr.
Halls received a B.A. degree from Stephen F. Austin State  University and a B.S.
degree from Brigham Young University.

    Takashi  Bamba has served as  President  and/or  General  Manager of Nu Skin
Japan since 1993.  Prior to joining Nu Skin Japan in 1993, Mr. Bamba served five
years as President  and CEO of Avon  Products  Co.,  Ltd.,  the publicly  traded
Japanese  subsidiary of Avon  Products,  Inc.  Prior to working at Avon Products
Co.,  Ltd., he spent 17 years at Avon Products,  Inc. He received a B.A.  degree
from Yokohama National University.

    John Chou has served as President  and/or General  Manager of Nu Skin Taiwan
since 1991.  Prior to joining Nu Skin Taiwan in 1991, he spent  twenty-one years
in international  marketing and management with 3M Taiwan Ltd., Amway Taiwan and
Universal  PR Co.  Mr.  Chou is a  standing  director  of the  Taiwan ROC Direct
Selling Association.  He is also a member of the Kiwanis International,  and the
Taiwan  American  Chamber of Commerce.  He received a B.A.  degree from Tan Kang
University in Taipei, Taiwan.

    Sandra N.  Tillotson  has  served as a  Director  of the  Company  since its
inception.  Prior to the NSI Acquisition,  Ms. Tillotson was a director, general
vice  president and  shareholder  of NSI and a director and  shareholder  of the
Subsidiaries and an executive officer of certain of the Subsidiaries.  Since the
NSI  Acquisition,  Ms.  Tillotson  has  continued  to serve as a Director of the
Subsidiaries  and as an executive  officer of certain of the  Subsidiaries.  She
earned a B.S. degree from Brigham Young University.

    Brooke B. Roney has served as a Director of the Company since its inception.
Prior to the NSI Acquisition,  Mr. Roney was a director,  general vice president
and shareholder of NSI and a director and shareholder of the Subsidiaries and an
executive officer of certain of the Subsidiaries. Since the NSI Acquisition, Mr.
Roney  has  continued  to  serve as a  director  of the  Subsidiaries  and as an
executive officer of certain of the Subsidiaries.  He is the brother of Blake M.
Roney.

    Max L. Pinegar has served as a Director of the Company since September 1996.
He has also served as General Manager of NSI since 1989 and as Vice President of
NSI since 1992. He received a B.A.  degree from Brigham Young  University and an
M.B.A. degree from the University of Utah.

    E.J.  "Jake" Garn has served as a Director of the Company  since March 1997.
Senator Garn has been Vice Chairman of Huntsman Corporation,  one of the largest
privately-held  companies  in the U.S.,  since 1993.  He  currently  serves as a
director for Dean Witter Funds,  John Alden Life Insurance  Company and Franklin
Covey & Co.,  Inc.  From 1974 to 1993,  Senator  Garn was a member of the United
States Senate and served on numerous senate committees. He received a B.A.
degree from the University of Utah.

    Paula  Hawkins  has served as a Director  of the  Company  since March 1997.
Senator  Hawkins  is the  principal  of Paula  Hawkins  &  Associates,  Inc.,  a
management  consulting company.  From 1980 to 1986, Senator Hawkins was a member
of the United States Senate and served on numerous senate committees.

    Daniel W. Campbell has served as a Director of the Company since March 1997.
Mr. Campbell has been a Managing General Partner of EsNet, Ltd. since 1994. From
1992 to 1994,  Mr.  Campbell was the Senior Vice  President and Chief  Financial
Officer  of  WordPerfect  Corporation  and prior to that was a Partner  of Price
Waterhouse LLP. He received a B.S. degree from Brigham Young University.

                                       -7-

<PAGE>




    Blake M. Roney and Brooke B. Roney are brothers. The Company is not aware of
any other family  relationships among any director,  executive officer or person
nominated to become a director.  The Certificate of Incorporation of the Company
contains provisions  eliminating or limiting the personal liability of directors
for  violations of a director's  fiduciary  duty to the extent  permitted by the
Delaware General Corporation Law.

Board of Directors Meetings and Committees

    The Board of  Directors  held seven  meetings  during the fiscal  year ended
December 31, 1997.  Each director  attended at least 75% of the aggregate of the
total number of meetings of the Board of  Directors  held during such period and
the total number of meetings  held during such period by all  committees  of the
Board of Directors on which that director served.

    The Company has standing Audit,  Compensation and Executive Committees,  but
has not  established a Nominating  Committee.  The Audit  Committee  members are
Daniel W.  Campbell and E.J.  "Jake" Garn.  Mr.  Campbell is the Chairman of the
Audit Committee.  The Audit Committee's  responsibilities  include,  among other
things,   recommending  the  selection  of  the  Company's   independent  public
accountants to the Board of Directors,  reviewing the activities and the reports
of  the  independent  public  accountants,  reviewing  the  independence  of the
independent  public  accountants  and  examining  the adequacy of the  Company's
internal  controls  and  internal  auditing  methods and  procedures.  The Audit
Committee met three times during 1997.

    The Compensation Committee members are Keith R. Halls, Max L. Pinegar, Paula
Hawkins and Daniel W.  Campbell.  Mr. Halls is the Chairman of the  Compensation
Committee.  The Compensation Committee's  responsibilities  include, among other
things, making recommendations to the Board of Directors regarding the salaries,
bonuses  and  other  compensation  to be  paid  to the  Company's  officers  and
administering the 1996 Stock Incentive Plan. The Compensation Committee met five
times during 1997.

    The Executive Committee members are Blake M. Roney, Steven J. Lund and Keith
R. Halls.  Mr. Roney is the Chairman of the Executive  Committee.  The duties of
the Executive Committee are, to the extent authorized by the Board of Directors,
to exercise all the powers and authority of the Board of Directors  with respect
to the  management  of the business and affairs of the  Company.  The  Executive
Committee met numerous times during 1997.

Compensation of Directors

    Each director who does not receive compensation as an officer or employee of
the  Company,  NSI or its  affiliates  is  entitled  to receive an annual fee of
$25,000 for serving on the Board of Directors,  a fee of $1,000 for each meeting
of the Board of Directors or any committee meeting thereof attended and a fee of
$1,000 for each committee  meeting  attended if such director is the chairperson
of that committee. Each director may be reimbursed for certain expenses incurred
in attending Board of Directors and committee meetings.

    In addition,  certain directors may be granted options or stock bonus awards
under the 1996 Stock Incentive Plan. On October 20, 1997, the Board of Directors
approved  stock bonus awards for E.J.  "Jake" Garn,  Paula Hawkins and Daniel W.
Campbell  of 2,500  shares of Class A Common  Stock  each  under the 1996  Stock
Incentive Plan. All of such shares were immediately  vested. Also on October 20,
1997, the Board of Directors  ratified stock option grants to E.J.  "Jake" Garn,
Paula Hawkins and Daniel W.  Campbell to purchase  10,000 shares each of Class A
Common Stock under the 1996 Stock  Incentive Plan. All options were granted with
an exercise  price equal to the fair market value of the Class A Common Stock on
September 16, 1997, the date the Compensation Committee approved the grants. The
options vest on the day before the next annual meeting of stockholders following
the date of grant.

                                       -8-

<PAGE>




                             EXECUTIVE COMPENSATION

    The following table sets forth certain information  regarding the annual and
long-term compensation for services rendered in all capacities during the fiscal
years  ended  December  31,  1995,  1996 and 1997 of those  persons who were the
Company's  chief  executive  officer  or one  of  the  other  four  most  highly
compensated   executive   officers  of  the  Company  or  key  managers  of  the
Subsidiaries during the last fiscal year (collectively, the "Named Officers").

    The  Company  was  formed  in  September  1996,  and  consequently  paid  no
compensation  to the Named  Officers  during the fiscal year ended  December 31,
1995 and during the first  eight  months of the fiscal year ended  December  31,
1996.  However,  salary,  bonus and other compensation is presented in the table
below  for 1995 and  until  September  1996  based  on  payments  by NSI and the
Subsidiaries  and from  September  1996  through  1997 based on  payments by the
Company and the Subsidiaries to the Named Officers as if the Company had been in
existence during all of 1995 and 1996. During 1995, 1996 and 1997, Messrs. Bamba
and Chou were,  and continue to be,  employed full time as the General  Managers
and/or  Presidents  of Nu Skin  Japan  and Nu  Skin  Taiwan,  respectively,  and
received  all of their  compensation  from the  Company  through  certain of the
Subsidiaries.  During  1995,  1996 and 1997,  Messrs.  Lund and Patch were,  and
continue to be,  executive  officers of NSI. The  compensation  presented in the
table below  reflects an allocation of the time spent by Messrs.  Lund and Patch
providing services to the Company and certain Subsidiaries during 1995, 1996 and
1997. During 1995 and 1996, Mr. Lindley was an employee of NSI. The compensation
presented  in the table below  reflects an  allocation  of the time spent by Mr.
Lindley  providing  services to the Company  during  1996.  These  salaries  and
bonuses are in addition to any amounts  received during the relevant  periods by
these officers from NSI in return for their services to NSI.

                           Summary Compensation Table

<TABLE>
<CAPTION>

                                           Annual Compensation
                              ---------------------------------------------
                                                                                Long-Term
                                                                  Other       Compensation
                                                                  Annual       Restricted       All Other
Name and Principal Position     Year     Salary      Bonus     Compensation   Stock Awards    Compensation
- - - - ---------------------------     ----     ------      -----     ------------   -------------   ------------
<S>                             <C>      <C>       <C>          <C>              <C>              <C>

Steven J. Lund...............   1997     $275,779  $227,752(1)  $        --              --       $      --
   President and Chief Executive1996      259,973    89,345(1)           --              --              --
   Officer                      1995      236,364    82,529(1)           --              --              --
Takashi Bamba................   1997      393,520   180,364(2)   180,364(3)              --        3,450(5)
   President, Nu Skin Japan     1996      364,138   174,557(2)   195,401(3)      401,375(4)        3,297(5)
                                1995      361,028   105,563(2)    98,063(3)              --        3,297(5)
John Chou....................   1997      253,408    84,469(2)    84,469(6)              --              --
   President, Nu Skin Taiwan    1996      211,000    56,232(2)    77,897(6)      401,375(4)              --
                                1995      185,370    75,786(2)    63,730(6)              --              --
Corey B. Lindley.............   1997      163,727    89,947(1)    16,373(7)              --       15,582(8)
   Chief Financial Officer      1996       62,780    17,288(1)           --      401,375(4)              --
                                1995           --           --           --              --              --
Renn M. Patch................   1997      148,673    72,819(1)    23,788(7)              --        1,151(8)
   Chief Operating Officer      1996       98,638    20,437(1)    13,800(7)      401,375(4)        5,542(8)
                                1995       97,175   104,765(9)   18,750(10)              --              --
</TABLE>
- - - - ----------------------


(1) Cash bonus paid to the recipient not pursuant to a formal bonus plan.

(2) Cash bonus paid during the year reported  pursuant to a cash bonus long-term
incentive plan for the Presidents of the Subsidiaries.


                                       -9-

<PAGE>
(3) Includes  deferred  portion  of a bonus  accrued  during  the year  reported
    pursuant to a cash bonus long-term  incentive plan for the Presidents of the
    Subsidiaries and annual lease payments for an automobile.

(4) Employee  stock bonus awards for 13,000  shares of Class A Common Stock were
    granted in 1996 to each of Messrs.  Bamba,  Chou and  Lindley by the Company
    pursuant to the 1996 Stock  Incentive  Plan and to Mr. Patch by NSI pursuant
    to its own stock  incentive  plan. The awards vest 25% per year beginning in
    November  1997.  Dividends  will be  paid  only on  shares  actually  issued
    pursuant to employee stock bonus awards and only as, when and if declared by
    the  Company's  Board of  Directors.  Employee  stock bonus awards have been
    valued for  purposes  of this table using the  closing  market  price of the
    Company's  Class A Common Stock on December 31, 1996 (307/8)  multiplied  by
    the number of shares underlying the awards.

(5) Annual premium for pension insurance policy.

(6) Includes  deferred  portion  of a bonus  accrued  during  the year  reported
    pursuant to a cash bonus long-term  incentive plan for the Presidents of the
    Subsidiaries and annual payments for an automobile and club dues.

(7) Includes  deferred  portion of a bonus accrued  during the year reported not
    pursuant to a formal bonus plan.

(8) Includes  compensation  in the form of the cash  value of the use of certain
    NSI-owned property and other perquisites.

(9) Noncash bonus paid to Mr. Patch, not pursuant to a formal bonus plan.

(10)Includes  $16,500  of  accrued  deferred  compensation  and $2,250 of vested
    deferred compensation awarded to Mr. Patch under NSI's deferred compensation
    plan.

    The following table sets forth certain information with respect to grants of
stock options  pursuant to the Nu Skin Asia Pacific,  Inc. 1996 Stock  Incentive
Plan (the "1996  Stock  Incentive  Plan")  during  fiscal year 1997 to the Named
Officers.

                      Option Grants in Last Fiscal Year(1)

<TABLE>
<CAPTION>

                                        Percentage                                  Potential
                                         of Total                              Realizable Value at
                                          Options   Exercise                      Assumed Annual
                                        Granted to   or Base                   Rates of Stock Price
                              Options    Employees    Price                        Appreciation
                              Granted    in Fiscal     per      Expiration      for Option Term(2)
Name                         (Shares)      Year       Share        Date            5%         10%
- - - - ----                         --------      ----       -----     ----------      --------    ------
<S>                              <C>       <C>        <C>        <C>           <C>         <C>
Steven J. Lund ...........         0        --         --           --               --          --
Takashi Bamba ............    25,000        11.6%     $20.875    10/20/07      $328,204    $831,734
John Chou ................    25,000        11.6       20.875    10/20/07       328,204     831,734
Corey B. Lindley .........    26,000        12.0       20.875    10/20/07       341,333     865,004
Renn M. Patch ............    26,000        12.0       20.875    10/20/07       341,333     865,004
</TABLE>

- - - - ----------------------

(1) Under the terms of the 1996 Stock Incentive Plan, all options granted become
    exercisable  in four  equal  annual  installments  beginning  on the date of
    grant.  Options  are  granted  for a term of ten  years,  subject to earlier
    termination  in  certain  events.  The  exercise  price is equal to the fair
    market  value  of the  Class  A  Common  Stock  on the  date of  grant.  The
    Compensation  Committee  and/or  the Board of  Directors  retains  or retain
    discretion,  subject  to  certain  restrictions,  to  modify  the  terms  of
    outstanding options and to reprice outstanding options.

(2) Potential gains are net of the exercise price,  but before taxes  associated
    with the  exercise.  Amounts  represent  hypothetical  gains  that  could be
    achieved  for the  respective  options if exercised at the end of the option
    term. The assumed 5% and 10% rates of stock price  appreciation are provided
    in accordance with the rules of the Securities and Exchange Commission,  and
    do not represent the Company's  estimate or projection of the future Class A
    Common Stock price. Actual gains, if any, on stock option exercises are

                                      -10-

<PAGE>



    dependent  upon the future  financial  performance  of the Company,  overall
    market conditions and the option holder's  continued  employment through the
    vesting   period.   This  table  does  not  take  into  account  any  actual
    appreciation  in the  price  of the  Class A Common  Stock  from the date of
    grant.

    The  following  table  sets  forth  certain   information  with  respect  to
unexercised  options  under  the 1996  Stock  Incentive  Plan  held by the Named
Officers as of December 31, 1997. No options were  exercised by any of the Named
Officers in 1997.

    Aggregated  Option/SAR  Exercises  in Last Fiscal Year and Fiscal  Year-End
    Option/SAR Values

                                                      Value of Unexercised
                    Number of Unexercised Options     In-the-Money Options
                        at December 31, 1997         at December 31, 1997(1)
                    -----------------------------  --------------------------
Name                  Exercisable  Unexercisable   Exercisable  Unexercisable
- - - - --------------------  -----------  -------------   -----------  -------------
Steven J. Lund .....            0              0        $    0         $    0
Takashi Bamba ......            0         25,000             0              0
John Chou ..........            0         25,000             0              0
Corey B. Lindley ...            0         26,000             0              0
Renn M. Patch ......            0         26,000             0              0


- - - - ----------------------


(1) Based on the  average of the high and low sales  price of the Class A Common
    Stock on the New York Stock Exchange on December 31, 1997 ($17.31),  none of
    the unexercised options were in the money.

Employment Agreements

    Messrs. Bamba and Chou have entered into employment  agreements with Nu Skin
Japan  and  Nu  Skin  Taiwan,   respectively.   Under  these  agreements,  these
individuals are paid an annual salary and receive various other benefits.  These
individuals are also entitled to participate in a cash bonus long-term incentive
plan.

    Mr.  Bamba is  employed as the  President  of Nu Skin Japan at a 1998 annual
salary of approximately $341,000. This salary is subject to annual review. Under
the terms of his employment agreement, Mr. Bamba is entitled to reimbursement of
business-related  expenses,  the use of an automobile provided by Nu Skin Japan,
and  participation  in any retirement  plan offered by Nu Skin Japan.  Mr. Bamba
also has the right under his employment agreement to have Nu Skin Japan purchase
a country club  membership  and pay related dues,  although he has not exercised
this right. Mr. Bamba is also provided with a private insurance plan paid for by
Nu Skin Japan  provided  the premium for such  private  insurance  plan does not
exceed (Y)300,000 per year. Under his employment agreement, Mr. Bamba has agreed
to certain  confidentiality  obligations.  The term of Mr. Bamba's employment is
indefinite,  subject  to  termination  by Mr.  Bamba or Nu Skin Japan upon three
months' notice.

     Mr. Chou is employed  as the  President  of Nu Skin Taiwan at a 1998 annual
salary of approximately  $300,000.  Under the terms of his employment agreement,
Mr. Chou received a personal loan in the amount of $1 million. The loan bears no
interest and is payable upon demand if Mr. Chou ceases to be employed by Nu Skin
Taiwan or an affiliate. The loan is to be repaid by applying $100,000 of the sum
earned by Mr. Chou under the Bonus

                                      -11-

<PAGE>



Incentive  Plan per year  against  the loan  balance.  If less than  $100,000 is
earned under the Bonus Incentive Plan in a given year,  $100,000 is nevertheless
applied against the loan balance. If Mr. Chou is terminated "without cause," any
loan balance will be forgiven.  Under the terms of his employment agreement, Mr.
Chou is also entitled to health insurance paid for in part by Nu Skin Taiwan. Nu
Skin Taiwan also provides Mr. Chou with a monthly car allowance. The term of Mr.
Chou's  employment  agreement  currently  extends  until August 2002.  Under his
employment  agreement,  Mr.  Chou has  agreed  to  certain  confidentiality  and
non-competition obligations.

Bonus Incentive Plan

    The Company has adopted a bonus incentive plan for the Presidents of certain
of the Subsidiaries.  Under the current bonus incentive plan, Messrs.  Bamba and
Chou are  entitled to receive an annual  cash bonus based upon the prior  year's
operating results of the Subsidiary for which they are responsible. Participants
in this bonus  incentive plan are able to receive a bonus equal to 100% of their
respective  salaries,  conditioned on meeting certain  performance  criteria and
subject to cash  availability  and  approval  of the Board of  Directors  of the
Company.  One half of this bonus is payable by February 15 of the year following
the year in which the bonus is earned and the remaining one half is deferred and
vests ratably over 10 years or at age 65,  whichever  occurs first.  The Company
has not adopted a formal bonus plan for  executives of the Company.  The Company
has, from time to time, paid  discretionary  cash bonuses to executives based on
market and individual performance.

                          COMPENSATION COMMITTEE REPORT

    Notwithstanding  anything to the  contrary  set forth in any of the previous
filings made by the Company under the Securities Act of 1933, as amended, or the
Securities  Act of 1934,  as amended,  that might  incorporate  future  filings,
including,  but not limited to, this Proxy  Statement,  in whole or in part, the
following  Compensation  Committee  Report and the  performance  graph appearing
herein shall not be deemed to be  incorporated by reference into any such future
filings.

    This  Compensation   Committee  Report  discusses  the  Company's  executive
compensation  policies and the basis for the compensation  paid to the Company's
executive  officers,  including  its Chief  Executive  Officer,  Steven J. Lund,
during the fiscal year ended December 31, 1997.

     Compensation  Policy.  The  Company's  policy  with  respect  to  executive
compensation has been designed to:

    o   Adequately and fairly compensate executive officers in relation to their
        responsibilities, capabilities and contributions to the Company and in a
        manner that is  commensurate  with  compensation  paid by  companies  of
        comparable size or within the Company's industry;

                                      -12-

<PAGE>




    o   Reward  executive  officers for the achievement of short-term  operating
        goals and for the enhancement of the long-term value of the Company; and

    o   Align  the  interests  of  the  executive  officers  with  those  of the
        Company's  stockholders  with respect to short-term  operating goals and
        long-term increases in the price of the Company's Common Stock.

    The components of compensation paid to certain executive officers consist of
(a) base salary, (b) incentive  compensation in the form of discretionary annual
bonus  payments,  annual  bonus  payments  and other  awards made by the Company
(through the  Compensation  Committee)  under the Company's bonus incentive plan
for the Presidents of certain  Subsidiaries  and the Nu Skin Asia Pacific,  Inc.
1996 Stock Incentive Plan, respectively, and (c) certain other benefits provided
to the  Company's  executive  officers.  The  Compensation  Committee  has  been
responsible for reviewing and approving cash compensation paid by the Company to
its executive  officers and members of the  Company's  senior  management  team,
including  bonuses and awards  made under the  aforementioned  incentive  plans,
selecting  the  individuals  who  will  receive  such  bonuses  and  awards  and
determining  the  timing,  pricing  and  amount of all such  bonuses  and awards
granted.

    As described  above,  the Company has adopted a bonus incentive plan for the
Presidents  of certain of the  Subsidiaries.  The  Company has not yet adopted a
formal bonus incentive plan for other executive  officers.  During 1997, bonuses
made to executive  officers  other than the  Presidents of certain  Subsidiaries
were  discretionary and based on achievement of business targets and objectives.
The Company  believes its  incentive  compensation  plan for the  Presidents  of
certain  Subsidiaries  rewards  those  individuals  when  the  Company  and  its
stockholders  have  benefited  from  achieving the Company's  goals and targeted
objectives, all of which the Compensation Committee feels will dictate, in large
part,  the  Company's  future  operating  results.  The  Compensation  Committee
believes that its policy of compensating  certain of its executive officers with
incentive-based compensation fairly and adequately compensates those individuals
in relation to their  responsibilities,  capabilities  and  contribution  to the
Company,  and in a  manner  that  is  commensurate  with  compensation  paid  by
companies of comparable  size or within the  Company's  industry.  In 1997,  the
Compensation  Committee  engaged the consulting  firm of Towers Perrin to review
and evaluate the  compensation  and incentive plans for the Company's  executive
officers.  Certain  of the  recommendations  made by  Towers  Perrin  have  been
implemented  and  certain  recommendations  are still  being  considered  by the
Compensation Committee.

    Components of Compensation.  The primary  components of compensation paid by
the Company to its executive officers and senior management  personnel,  and the
relationship of such  components of  compensation to the Company's  performance,
are discussed below:

    Base Salary.  For the fiscal year ended December 31, 1997, the  Compensation
Committee  reviewed  and  approved  the base  salary  paid by the Company to its
executive   officers  and  the  Presidents  of  certain   Subsidiaries.   Annual
adjustments  to base  salaries  are  determined  based upon a number of factors,
including the Company's  performance (to the extent such  performance can fairly
be attributed or related to each executive's officer's performance),  as well as
the  nature  of each  executive  officer's  responsibilities,  capabilities  and
contributions.  In addition,  for the fiscal year ended  December 31, 1997,  the
Compensation  Committee  reviewed the base salaries of its executive officers in
an  attempt  to   ascertain   whether   those   salaries   fairly   reflect  job
responsibilities  and  prevailing  market  conditions  and  rates  of  pay.  The
Compensation  Committee believes that base salaries for the Company's  executive
officers have been  reasonable in relation to the Company's size and performance
in  comparison  with the  compensation  paid by  similarly  sized  companies  or
companies within the Company's industry.


                                      -13-

<PAGE>



    Incentive  Compensation.  As discussed  above, a substantial  portion of the
compensation  paid to the  Presidents of certain of the  Subsidiaries  is in the
form of incentive  compensation  designed to reward the achievement of operating
goals.  Under the terms of the bonus  incentive  plan for the  Presidents of the
Subsidiaries  and the Nu Skin Asia Pacific,  Inc. 1996 Stock Incentive Plan, the
Board of Directors and the  Compensation  Committee have  authority,  within the
terms of such plans, to select the executive  officers and employees who will be
granted bonuses and other awards and to determine the timing, pricing and amount
of any such bonuses or awards.

    Other Benefits.  The Company  maintains certain other plans and arrangements
for the benefit of its executive  officers.  The Company believes these benefits
are  reasonable  in relation to the  executive  compensation  practices of other
similarly sized companies or companies within the Company's industry.

    Compensation of the Chief Executive  Officer.  Steven J. Lund, the Company's
President and Chief Executive  Officer also served during 1997 as Executive Vice
President of NSI and an officer of certain other Subsidiaries.  During 1998, Mr.
Lund will continue to be an executive officer of Nu Skin USA, Inc., an affiliate
of the Company,  and a portion of his  compensation  will be paid by that entity
and certain of its  affiliates.  During 1997, Mr. Lund received a portion of his
cash  compensation  from NSI.  The amounts set forth in the table above  reflect
that  portion of Mr.  Lund's  salary and bonus which is allocated to the Company
based on the relative amount of time spent on the Company's affairs in 1997.

    Conclusion.  The Compensation Committee believes that the concepts discussed
above  further  the  stockholders'   interests  and  that  officer  compensation
encourages  responsible  management of the Company.  The Compensation  Committee
regularly  considers  the  effect  of  management  compensation  on  stockholder
interests.  In the past, the Board of Directors  based its review in part on the
experience  of its own  members and on  information  requested  from  management
personnel.  In 1997, the Compensation Committee sought input from Towers Perrin,
an executive compensation and benefits firm regarding the Company's compensation
policies  and  strategies.   In  the  future,  these  factors,  reports  of  the
Compensation  Committee and discussions with and information compiled by various
independent  consultants  retained  by the Company  will be used in  determining
officer compensation.

                                            COMPENSATION COMMITTEE OF THE
                                            BOARD OF DIRECTORS

                                            Keith R. Halls
                                            Max L. Pinegar
                                            Paula Hawkins
                                            Daniel W. Campbell

           COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

    The  Compensation  Committee  is  comprised  of Keith R.  Halls,  Daniel  W.
Campbell,  Paula Hawkins and Max L. Pinegar.  Mr. Halls is also the Secretary of
the  Company.  Mr.  Halls has entered  into a  Stockholders  Agreement  with the
Company  and  certain   other   stockholders   of  the  Company.   See  "Certain
Relationships and Transactions--Stockholders Agreement." During fiscal 1997, Mr.
Halls was an executive  officer,  director and stockholder of NSI, and is now an
executive  officer,  director and  stockholder  of Nu Skin USA, Inc. and various
other affiliates of the Company. During fiscal 1997, Mr. Pinegar was an employee
of NSI.  Several members of the Company's Board of Directors were also directors
of NSI and have set compensation for certain  executive  officers of the Company
who have been or will
                                      -14-

<PAGE>


continue to be executive  officers of NSI, Nu Skin USA, Inc. or certain of their
affiliates.  See "Certain Relationships and  Transactions--Acquisition  of NSI,"
"--Operating,  License and Distribution  Agreements;  Certain Effects of the NSI
Acquisition,"  "Proposal  3--Approval  of Class A  Common  Stock  Issuable  Upon
Conversion of Series A Preferred Stock" and "Interests of Certain Persons in the
Proposals."

                             STOCK PERFORMANCE GRAPH

    Set forth below is a line graph comparing the cumulative  total  stockholder
return (stock price appreciation plus dividends) on the Company's Class A Common
Stock  with  the  cumulative  total  return  of the S&P 500  Index  and a market
weighted  index of publicly  traded peers for the period from  November 22, 1996
(the date of the Company's  initial public offering)  through December 31, 1997.
The graph assumes that $100 is invested in each of the Class A Common Stock, the
S&P 500 Index and the index of publicly  traded  peers on November  22, 1996 and
that all dividends were  reinvested.  The publicly traded  companies in the peer
group are Amway Asia Pacific,  Ltd., Amway Japan, Ltd., Tupperware  Corporation,
Revlon, Inc. and Avon Products.

                COMPARISON OF CUMULATIVE TOTAL STOCKHOLDER RETURN
                        AMONG NU SKIN ASIA PACIFIC, INC.,
                           PEER GROUP AND BROAD MARKET

                                [GRAPHIC OMITTED]





   Measurement Period      Company      S&P 500 Index          Peer Group Index
   ------------------      -------      -------------          ----------------
   November 22, 1996       $100.00             $100.00              $100.00
   December 31, 1996        107.39               98.02                99.03
   December 31, 1997         63.48              130.72                75.48


                                      -15-

<PAGE>



                     CERTAIN RELATIONSHIPS AND TRANSACTIONS

S Corporation Distribution

    On  November  20,  1996,  the  stockholders  of certain of the  Subsidiaries
contributed  their  shares of capital  stock to the  capital of the Company in a
transaction  intended to qualify under Section 351 of the Internal  Revenue Code
of 1986, as amended (the "Code"), in exchange for shares of Class B Common Stock
(the  "Reorganization").  Prior  to the  Reorganization,  each  such  Subsidiary
elected to be treated as an "S" corporation  under  Subchapter S of the Code and
comparable  state tax laws. On November 19, 1996,  the S  corporation  status of
such  Subsidiaries  was terminated  (the "S Termination  Date").  Prior to the S
Termination  Date,  the Company  declared a  distribution  to the then  existing
stockholders of the Company (the "Original  Stockholders")  that included all of
such  Subsidiaries'  previously earned and undistributed S corporation  earnings
through the S Termination  Date (the "S  Corporation  Distribution").  As of the
date of the Reorganization, such Subsidiaries' aggregate undistributed taxable S
corporation  earnings were $86.5  million.  The S Corporation  Distribution  was
distributed  in the form of promissory  notes  bearing  interest at 6% per annum
(the "S Distribution Notes"). On April 4, 1997, the Company paid the outstanding
S Distribution  Notes balances  together with the related  interest expense due.
The Original Stockholders,  which include Messrs. Blake M. Roney, Steven J. Lund
and Keith R. Halls, who during 1997 served and continue to serve as officers and
directors of the Company, were the holders of the S Distribution Notes.

Control By Original Stockholders

    As of March __, 1998,  approximately  ____% of the combined  voting power of
the outstanding shares of Common Stock was held by the Original Stockholders and
certain  of  their  affiliates.  Consequently,  as of such  date,  the  Original
Stockholders  and  certain  of their  affiliates  have the  ability,  acting  in
concert,  to elect all directors of the Company and approve any action requiring
approval by a majority of the stockholders of the Company.

Acquisition of NSI

    On March __, 1998, the Company  acquired all of the capital stock of NSI and
certain affiliates of NSI (collectively,  the "Acquired Entities") from the then
stockholders  of the Acquired  Entities (the "NSI  Stockholders")  pursuant to a
Stock  Acquisition   Agreement,   dated  as  of  ____,  1998  (the  "Acquisition
Agreement"),   between  the  Company   and  the  NSI   Stockholders   (the  "NSI
Acquisition").  The  consideration  paid by the Company to the NSI  Stockholders
consisted of _________ shares of Series A Preferred Stock, the assumption of the
Acquired  Entities' S  Distribution  Notes (as defined below) payable to the NSI
Stockholders in the amount of approximately  $_____ and, contingent upon NSI and
the Company meeting certain  earnings growth targets,  up to $25 million in cash
per year over the next four  years.  The  Company  agreed  that in the event the
Acquired Entities' S Distribution Notes did not exceed $180 million, the Company
would pay each NSI  Stockholder  in cash or in the form of promissory  notes the
difference  between (i) $180 million and (ii) the aggregate  principal amount of
the Acquired  Entities' S Distribution  Notes  multiplied by each  stockholder's
proportional ownership interest in the shares of NSI.

    Several of the NSI Stockholders  were at the time of the NSI Acquisition and
continue  to  be   significant   holders  of  the  Class  A  Common  Stock  and,
collectively,  the NSI Stockholders  and their affiliates owned  beneficially at
the time of the NSI  Acquisition  and  continue to own  beneficially  all of the
outstanding shares of the Class B Common Stock. In addition,  several of the NSI
Stockholders were directors and/or executive

                                      -16-

<PAGE>



officers of the Company at the time of the NSI  Acquisition and continue to hold
such  positions.  The  following  table sets forth the  percentage  of the total
consideration  received  or to be received  by the NSI  Stockholders  in the NSI
Acquisition  for each of the NSI  Stockholders  who is (i) a person known by the
Company to own beneficially more than 5% of the outstanding shares of either the
Class A Common  Stock  or the  Class B Common  Stock  as of  _____,  1998 (a "5%
Stockholder"), (ii) a director of the Company or (iii) a Named Officer.


                                                                  Percentage of
                                                                 NSI Acquisition
  NSI Stockholder          Relationship With the Company          Consideration
- - - - -------------------   ----------------------------------------   ---------------
Blake M. Roney        Chairman of the Board and 5% Stockholder
Steven J. Lund        President, Chief Executive Officer,
                      Director and 5% Stockholder
Nedra D. Roney        5% Stockholder
Sandra N. Tillotson   Director and 5% Stockholder
Craig S. Tillotson    5% Stockholder
R. Craig Bryson       5% Stockholder
Brooke B. Roney       Director
Keith R. Halls        Director

    Effective  as  of  December  31,  1997  and  in  contemplation  of  the  NSI
Acquisition,  NSI contributed certain assets relating to the right to distribute
NSI products in the United States to Nu Skin USA, Inc. ("Nu Skin USA"),  a newly
created corporation wholly owned by the NSI Stockholders, in exchange for all of
the common  stock of Nu Skin USA, and NSI  distributed  such common stock to the
NSI  Stockholders.  In addition,  effective as of December 31, 1997, NSI and the
other  Acquired   Entities   declared   distributions  to  their  then  existing
stockholders  (consisting  solely of the NSI Stockholders)  that included all of
such  Acquired  Entities'  previously  earned and  undistributed  S  corporation
earnings through such date and further earnings from January 1, 1998 through the
closing  date  of  the  transaction   (the  "Acquired   Entities  S  Corporation
Distribution").  As of December  31, 1997,  such  Acquired  Entities'  aggregate
undistributed  S corporation  earnings  were  approximately  $___  million.  The
Acquired  Entities' S Corporation  Distribution  was  distributed in the form of
promissory  notes due  ________  and  bearing  interest  at ___% per annum  (the
"Acquired Entities' S Distribution Notes"). The Acquired Entities' S Corporation
Distribution  Notes are held  entirely  by the NSI  Stockholders.  As  discussed
above, the obligation to repay the S Distribution  Notes to the NSI Stockholders
was assumed by the Company in connection with the NSI Acquisition.

    The  Acquired  Entities  consist of NSI,  Nu Skin  International  Management
Group,  Inc.  and the NSI  affiliates  operating  in Europe,  Australia  and New
Zealand,  including Nu Skin Europe, Inc., Nu Skin U.K., Inc., Nu Skin U.K. Ltd.,
Nu Skin  Belgium,  Inc., Nu Skin  Belgium,  N.V., Nu Skin France,  Inc., Nu Skin
France, SARL, Nu Skin Germany, Inc., Nu Skin Germany, GmbH, Nu Skin Italy, Inc.,
Nu Skin  Italy,  (SRL),  Nu Skin  Spain,  Inc.,  Nu Skin  Spain,  S.L.,  Nu Skin
Netherlands,  Inc., Nu Skin Netherlands,  B.V., Nu Skin Personal Care Australia,
Inc., Nu Skin New Zealand, Inc., Nu Skin Brazil, Inc., Nu Skin Brazil, Ltda., Nu
Skin Argentina,  Inc., Nu Skin Chile,  Inc., Nu Skin Chile, S.A., Nu Skin Poland
Spa.,  Nu Skin  Poland,  Inc.,  and Cedar  Meadows,  L.C.  The NSI  Stockholders
continue to own as private  entities the NSI affiliates  operating in the United
States, Canada, Mexico,  Guatemala and Puerto Rico, including Nu Skin USA, Inc.,
Nu Skin Canada, Inc., Nu Skin Mexico, Inc., Nu Skin Mexico S.A. de C.V., Nu Skin
Guatemala,  Inc., Nu Skin  Guatemala,  S.A., Nu Skin Puerto Rico,  Inc., and Big
Planet, Inc. (collectively, the "Retained Entities").


                                      -17-

<PAGE>



    The following chart illustrates the organizational  structure of the Company
and the Retained Entities immediately after the NSI Acquisition.


                                [GRAPHIC OMITTED]


Operating,  License  and  Distribution  Agreements;  Certain  Effects of the NSI
Acquisition

    Prior to the NSI Acquisition.  Prior to the NSI Acquisition, NSI licensed to
the Company,  through the Asian Subsidiaries,  rights to distribute NSI products
and to  use  certain  NSI  property  in the  Company's  markets.  NSIMG,  an NSI
affiliate,  provided  management  support  services to the Company and the Asian
Subsidiaries,  pursuant to distribution,  trademark/tradename license, licensing
and  sales,  and  management  services  agreements  with the Asian  Subsidiaries
(collectively,  the "Operating Agreements").  Virtually all of the products sold
by the Company were purchased from NSI pursuant to distribution agreements.  The
Company also manufactures itself, or through third-party manufacturers,  certain
products and  commercial  materials  which it then sold using NSI  trademarks or
tradenames licensed under  trademark/tradename  license agreements. In addition,
the Company did not have its own sales or distribution  network but licensed the
right to use NSI's distribution network and global distributor compensation plan
pursuant to licensing and sales agreements. NSIMG also provided a broad range of
management,  administrative  and  technical  support to the Company  pursuant to
management services agreements.

                                      -18-

<PAGE>



    During the fiscal year ended  December 31, 1997,  NSI and NSIMG  charged the
Company approximately $241.0 million and $7.3 million,  respectively,  for goods
and services provided to the Company under the Operating Agreements.

    The Operating Agreements were approved by the original Board of Directors of
the Company, which was composed entirely of officers and shareholders of NSI. In
addition,  two of the  executive  officers of the Company,  including  the Chief
Executive  Officer,  were also executive officers of NSI through the date of the
NSI  Acquisition.  During 1997 and through  the date of the NSI  Acquisition,  a
portion of such  officers'  time was spent on the affairs of NSI, for which they
received compensation from NSI, in addition to amounts received from the Company
for services to the Company.

    During  1997,  Nu Skin Japan paid NSI a royalty  of 8% of the  revenue  from
sales of products  manufactured  by a third party  manufacturer  under a license
agreement  between Nu Skin Japan and NSI. In the fiscal year ended  December 31,
1997, Nu Skin Japan paid NSI $3.7 million in royalties under this agreement.

    During 1997,  pursuant to wholesale  distribution  agreements,  Nu Skin Hong
Kong distributed  certain NSI products to Nu Skin Personal Care Australia,  Inc.
and Nu Skin New Zealand,  Inc., affiliates of NSI. Pursuant to these agreements,
Nu Skin  Hong  Kong  was  paid  approximately  $4.3  million  in 1997 by Nu Skin
Personal Care Australia, Inc. and Nu Skin New Zealand, Inc.

    Concurrently  with  the  Company's  initial  public  offering,  the  Company
purchased  from NSI for $25 million,  the  exclusive  rights to  distribute  NSI
products  in  Thailand,  Indonesia,  Malaysia,  the  Philippines,  the  People's
Republic of China,  Singapore and Vietnam.  As of February 1, 1998,  the Company
had paid all of this amount. Following the NSI Acquisition, the Company, through
its  Subsidiary,  NSI,  will license to Nu Skin USA,  Inc. and other  affiliates
operating in Canada, Mexico, Puerto Rico and Guatemala,  rights to distribute Nu
Skin products and to use certain  intellectual  property.  NSIMG, a wholly-owned
subsidiary  of the Company,  will  provide  management  support  services to the
Retained  Entities.  Virtually all of the products sold by the Retained Entities
will be purchased from the Company.

    Certain Effects of the NSI Acquisition.  Through its acquisition of NSI, the
Company has obtained ownership and control of the Nu Skin trademarks/tradenames,
the Nu Skin Global Compensation Plan, distributor lists and related intellectual
property and know-how (collectively,  the "Intellectual Property"). The Company,
through NSI, will  continue to license the  Intellectual  Property and,  through
NSIMG,  will  continue to provide  management  support  services to the Acquired
Entities  on  substantially   the  same  terms  as  existed  prior  to  the  NSI
Acquisition.  In connection with the NSI Acquisition,  the Company,  through NSI
and NSIMG,  has entered into a new agreement  with Nu Skin USA, Inc. and revised
agreements  with the other Retained  Entities on terms similar to its agreements
with the  Acquired  Entities  pursuant to which NSI  licenses  the  Intellectual
Property and the exclusive  right to sell Nu Skin personal care and  nutritional
products in the United States, Canada, Mexico,  Guatemala and Puerto Rico to the
Retained Entities and NSIMG provides management support services to the Retained
Entities.  Through its  acquisition of NSI, the Company also acquired the rights
to future markets worldwide. Stockholders Partnership

     R.  Craig  Bryson  and Craig S.  Tillotson  are major  stockholders  of the
Company and have been NSI distributors since 1984. Messrs.  Bryson and Tillotson
are  partners  in an  entity  (the  "Partnership")  which  receives  substantial
commissions  from NSI,  including  commissions  on sales  generated  within  the
Company's markets. For

                                      -19-

<PAGE>



the  fiscal  year  ended  December  31,  1997,  total  commissions  paid  to the
Partnership  on sales  originating  in the Company's  then open markets  (Japan,
Taiwan, Hong Kong, South Korea and Thailand) were approximately $1.1 million. By
agreement,  NSI pays  commissions  to the  Partnership  at the highest  level of
commissions available to distributors. Management believes that this arrangement
allows Messrs. Bryson and Tillotson the flexibility of using their expertise and
reputations  in  network  marketing  circles  to  sponsor,  motivate  and  train
distributors to benefit NSI's  distributor  force  generally,  without having to
focus solely on their own organizations.

Stockholders Agreement

    The Original  Stockholders  entered into a  stockholders  agreement with the
Company (the "Original Stockholders Agreement") immediately prior to the initial
public offering of the Company's Class A Common Stock in November 1996. Pursuant
to the Original Stockholders  Agreement and in order to ensure the qualification
of the Reorganization  under Section 351 of the Code, the Original  Stockholders
agreed not to transfer any shares through  November 28, 1997 without the consent
of the  Company  except for  certain  transfers  relating  to the funding of the
Distributor Options and the grant of employee stock bonus awards.

    Effective as of November 28, 1997, the Original Stockholders entered into an
amended and restated stockholders  agreement with the Company (the "Stockholders
Agreement").  As of March ___,  1998, the Original  Stockholders  and certain of
their  affiliates  beneficially  owned shares having  approximately  ___% of the
combined  voting power of the outstanding  shares of Common Stock.  The Original
Stockholders  agreed not to transfer  any shares they own through  November  28,
1998 (the "Initial  Lock-up  Period")  without the consent of the Company except
for certain  transfers  relating to the funding of  Distributor  Options and the
grant of employee stock bonus awards.  However, the NSI Acquisition has effected
an  automatic  extension  of the lock-up  period  until one year  following  the
closing date of the NSI Acquisition (the "Extended Lock-up Period").

    For one year following the last to expire of (i) the Initial Lock-up Period,
and (ii) the Extended Lock-up Period (the "Restricted Resale Period"), all sales
of  Shares  in a  public  resale  pursuant  to  Rule  144  or any  other  exempt
transaction  under the Securities Act, shall not exceed in any calendar  quarter
an  amount  determined  by  multiplying  (x) a  percentage  determined  for each
Original  Stockholder in accordance  with each Original  Stockholder's  pro-rata
ownership percentage in the Company by (y) the average weekly trading volume for
the  Company's  Class A Common Stock on the New York Stock  Exchange  during the
calendar  quarter  immediately  preceding  any  transfer  permitted  during  the
Restricted Resale Period (the "Rule 144 Allotment"). In no event, however, shall
any  Stockholder's  Rule 144  Allotment be less than 20,000  shares per calendar
quarter with the exception of certain of the Original  Stockholders'  controlled
entities  identified in the Stockholders  Agreement whose Rule 144 Allotment for
any calendar  quarter  shall be equal to 5% of the shares held by such  Original
Stockholder on the date of the Stockholders Agreement. The Original Stockholders
have been  granted  registration  rights  by the  Company  permitting  each such
Original  Stockholder  to  register  his or her shares of Class A Common  Stock,
subject to certain  restrictions,  on any  registration  statement  filed by the
Company until such Original  Stockholder has sold a specified value of shares of
Class A Common Stock.

Certain Loans

     As part  of his  employment  agreement,  the  Company  loaned  Mr.  Chou $1
million.  The loan bears no  interest  and is payable  upon  demand if Mr.  Chou
ceases  to be  employed  by Nu Skin  Taiwan or an  affiliate.  The loan is to be
repaid  by  applying  $100,000  of the sum  earned by Mr.  Chou  under the Bonus
Incentive  Plan per year  against  the loan  balance.  If less than  $100,000 is
earned under the Bonus Incentive Plan in a given year,  $100,000 is nevertheless
applied against the loan balance. If Mr. Chou is terminated "without cause," any
loan  balance  will  be  forgiven.   See   "Executive   Compensation--Employment
Agreements."

                                      -20-

<PAGE>



    On December 10, 1997, the Company loaned $5 million (the "Original Principal
Amount")  to Nedra D.  Roney.  This loan is secured by a pledge by Ms.  Roney of
three hundred  forty-nine  thousand four hundred six (349,406) shares of Class B
Common  Stock.  The loan is  payable on demand  with  interest  on the  Original
Principal  Amount  at the  statutory  rate on the date of the loan as set  forth
under the  Internal  Revenue  Code of 1986,  as  amended.  This loan was made in
connection  with Ms.  Roney's  entering  into  the  Stockholders  Agreement,  as
amended.

Repurchase of Class B Common Stock

On  December  10,  1997,  the  Company   repurchased  in  a  series  of  private
transactions a total of 1,067,529 shares of Class B Common Stock from certain of
the Original Stockholders as follows: 281,615 shares from Kirk V. Roney; 281,614
shares from Melanie K. Roney;  214,286 shares from Rick A. Roney; 214,286 shares
from Burke F. Roney; 20,964 shares from Park R. Roney and 54,764 shares from The
MAR Trust.  The Company  purchased  all of such  shares for $14.31 per share,  a
purchase  price based on seventy  percent (70% ) of the December 9, 1997 closing
price of the  Company's  Class A Common  Stock as reported on the New York Stock
Exchange. These shares were repurchased in connection with the execution by such
Original  Stockholders  of the  Stockholders  Agreement and converted to Class A
Common Stock upon purchase by the Company

                  INTERESTS OF CERTAIN PERSONS IN THE PROPOSALS

    The  NSI  Stockholders  own  beneficially  all of the  shares  of  Series  A
Preferred Stock for which  stockholder  approval is being sought to convert such
shares into shares of Class A Common Stock. See "Proposal 3--Approval of Class A
Common Stock Issuable upon Conversion of Series A Preferred Stock" and "Security
Ownership  of  Certain  Beneficial  Owners and  Management."  Several of the NSI
Stockholders  are  significant   holders  of  the  Class  A  Common  Stock  and,
collectively,  the NSI Stockholders and their affiliates own beneficially all of
the outstanding shares of the Class B Common Stock. In addition,  several of the
NSI  Stockholders  are directors  and/or  officers of the Company.  See "Certain
Relationships and Transactions."

                        COMPLIANCE WITH SECTION 16(a) OF
                       THE SECURITIES EXCHANGE ACT OF 1934

    Section 16(a) of the Securities  Exchange Act of 1934, as amended,  requires
the Company's  officers and directors and persons who own beneficially more than
ten percent of a registered  class of the  Company's  equity  securities to file
with the  Securities  and Exchange  Commission  and the New York Stock  Exchange
initial  reports  of  ownership  and  reports of  changes  in  ownership  of the
Company's equity  securities.  Officers,  directors and greater than ten percent
beneficial owners are required to furnish the Company with copies of all Section
16(a) reports they file.

    Based  solely upon a review of the copies of such  reports  furnished to the
Company or written  representations  that no other  reports were  required,  the
Company  believes  that  during the  fiscal  year ended  December  31,  1997 the
Company's  officers,  directors and greater than ten percent  beneficial  owners
complied with all applicable Section 16(a) filing requirements, except that each
of Messrs. Bamba, Chou, Lindley,  Patch, and Smith did not timely report on Form
5 the grant of stock bonus  awards made in 1996 and Mr. Pace filed a late Form 3
in connection with his commencement of employment with the Company.

                                      -21-

<PAGE>



                                   PROPOSAL 1
                              ELECTION OF DIRECTORS

    Directors are elected at each Annual Meeting of Stockholders and hold office
until their successors are duly elected and qualified at the next Annual Meeting
of  Stockholders.  The Company's Bylaws provide that the Board of Directors will
consist of a minimum of five and a maximum of eleven directors,  with the number
being designated by the Board of Directors.  During 1997, Max E. Esplin and Kirk
V.  Roney  resigned  as  members of the Board of  Directors,  and the  resulting
vacancies  were  not  filled.  As a  result  of these  vacancies,  the  board of
Directors has currently fixed the authorized number of directors at nine.

    Each of the  nine  nominees  for  election  to the  Board  of  Directors  is
currently  serving as a director  of the  Company  and was elected to his or her
present term of office by the  stockholders of the Company.  Set forth below are
the names of the nine  nominees for election as directors of the Company.  For a
description  of the  backgrounds  of the nominees,  see "Directors and Executive
Officers of the  Company."  Each of the nominees  first became a director of the
Company in the year set forth in his or her  background  description  herein and
has continually served as a director of the Company since that date.

                                            Blake M. Roney
                                            Steven J. Lund
                                            Keith R. Halls
                                            Sandra N. Tillotson
                                            Brooke B. Roney
                                            Max L. Pinegar
                                            E.J. "Jake" Garn
                                            Paula Hawkins
                                            Daniel W. Campbell

Vote and Recommendation

    Directors  will be elected by a favorable  vote of a plurality of the shares
of voting  stock  present and  entitled to vote,  in person or by proxy,  at the
Annual Meeting.  Abstentions or broker non-votes as to the election of directors
will not affect the election of the candidates receiving the plurality of votes.
Unless  instructed to the contrary,  the shares  represented  by proxies will be
voted FOR the election of the nine nominees  named above as directors.  Although
it is anticipated that each nominee will be able to serve as a director,  should
any nominee become  unavailable  to serve,  proxies will be voted for such other
person or persons as may be designated by the Company's Board of Directors.

    THE BOARD OF DIRECTORS  RECOMMENDS  A VOTE FOR EACH OF THE NINE  NOMINEES TO
THE COMPANY'S BOARD OF DIRECTORS.

                                   PROPOSAL 2
                        ADOPTION OF THE AMENDMENT TO THE
                          CERTIFICATE OF INCORPORATION

    The Board of Directors of the Company has  unanimously  adopted,  subject to
stockholder   approval,   an  amendment   to  the   Company's   Certificate   of
Incorporation, which will change the name of the Company to Nu Skin Enterprises,
Inc. A copy of the amendment to the Certificate of Incorporation is set forth in
Appendix "A" to this Proxy Statement. The stockholders are asked to approve this
amendment to the Certificate of Incorporation.

                                      -22-

<PAGE>




    Subsequent to the NSI Acquisition,  the Company's  business  encompasses not
only the Asia-Pacific region, but also Europe, South America,  Australia and New
Zealand.  Accordingly,  the  Board  of  Directors  believes  that  it is in  the
Company's  best  interest  to change  the  Company's  name to a name  which more
appropriately  reflects the current  global  businesses  and  operations  of the
Company.

Vote and Recommendation

    The  affirmative  vote of a majority of the voting power of the  outstanding
shares of the  Company's  Common Stock  present and entitled to vote,  either in
person or by proxy,  at the Annual  Meeting is required to approve the  proposed
amendment to the Certificate of Incorporation. Abstentions as to this Proposal 2
will  have the same  effect  as votes  against  Proposal  2.  Broker  non-votes,
however,  will be treated as unvoted  for  purposes of  determining  approval of
Proposal 2 and will not be counted as votes for or against  Proposal 2. Properly
executed,  unrevoked  Proxies will be voted FOR Proposal 2 unless a vote against
Proposal 2 or abstention is specifically indicated in the proxy.

    THE BOARD OF DIRECTORS  HAS  APPROVED  THE  PROPOSAL TO AMEND THE  COMPANY'S
CERTIFICATE OF INCORPORATION  AND RECOMMENDS THAT STOCKHOLDERS VOTE FOR APPROVAL
OF THE PROPOSED AMENDMENT TO THE COMPANY'S CERTIFICATE OF INCORPORATION.

                                   PROPOSAL 3
                    APPROVAL OF CLASS A COMMON STOCK ISSUABLE
                   UPON CONVERSION OF SERIES A PREFERRED STOCK

    On March __, 1998, the Company issued _________ shares of Series A Preferred
Stock to the NSI Stockholders as partial  consideration for the NSI Acquisition.
See  "Certain   Relationships   and   Transactions--The   NSI  Acquisition"  and
"--Operating,  License and Distribution  Agreements;  Certain Effects of the NSI
Acquisition."  Several  of the  NSI  Stockholders  were  at the  time of the NSI
Acquisition and continue to be directors of the Company,  executive  officers of
the Company  and/or the  beneficial  owners of more than 5% of the voting  power
outstanding  and  more  than  5% of the  number  of  outstanding  shares  of the
Company's  Common Stock.  See "Certain  Relationships  and Related  Transactions
- - - - --NSI  Acquisition"  and  "Interest  of  Certain  Persons in Matters to be Voted
Upon."  Because of these  relationships,  Rule  312.03(b)  of the New York Stock
Exchange requires  stockholder approval be obtained prior to the issuance to the
NSI  Stockholders of Class A Common Stock in exchange for the Series A Preferred
Stock.  The  Certificate of Designation  setting forth the terms of the Series A
Preferred Stock (the  "Certificate of  Designation")  provides that the Series A
Preferred  Stock cannot be converted into Class A Common Stock until the holders
of Common Stock approve such issuance of Class A Common Stock upon conversion of
the Series A Preferred Stock or the  requirements of the New York Stock Exchange
are otherwise  satisfied to permit conversion thereof.  Accordingly,  Proposal 3
asks the holders of Common  Stock to approve  the  issuance of shares of Class A
Common Stock upon conversion of the Series A Preferred Stock.

Vote and Recommendation

    The  affirmative  vote of a majority of the voting power of the  outstanding
shares of the  Company's  Common Stock  present and entitled to vote,  either in
person or by proxy,  at the Annual  Meeting is required  to approve  Proposal 3,
provided  that the total votes cast  represent  more than 50% in interest of all
shares of Common Stock  entitled to vote on Proposal 3.  Abstentions  as to this
Proposal  3 will  have the same  effect  as votes  against  Proposal  3.  Broker
non-votes,  however,  will be treated as unvoted  for  purposes  of  determining
approval of

                                      -23-

<PAGE>



Proposal 3 and will not be counted as votes for or against  Proposal 3. Properly
executed,  unrevoked  Proxies will be voted FOR Proposal 3 unless a vote against
Proposal 3 or abstention is specifically indicated in the proxy.

    THE BOARD OF  DIRECTORS  HAS  APPROVED  THE  PROPOSAL  AND  RECOMMENDS  THAT
STOCKHOLDERS VOTE FOR THE APPROVAL OF THE ISSUANCE OF UP TO __________ SHARES OF
CLASS A COMMON STOCK UPON CONVERSION OF THE SERIES A PREFERRED STOCK.

Certain Terms of the Series A Preferred Stock

    Dividends.  Prior  to  September  30,  1998,  the  holders  of the  Series A
Preferred Stock will share equally in any dividends declared,  paid or set apart
for  payment  on the Common  Stock or any other  class or series of stock of the
Company  ranking,  as to  dividends,  on a parity with or junior to the Series A
Preferred  Stock. At any time after September 30, 1998, if the holders of Common
Stock do not  approve  Proposal  3 and the  requirements  of the New York  Stock
Exchange  are not  otherwise  satisfied  to permit  conversion  of the  Series A
Preferred  Stock to Class A Common Stock on or before such date,  the holders of
the Series A Preferred  Stock will be entitled to cash dividends after that date
at the rate of $____ per share per annum  (the  "Cumulative  Dividends").  These
Cumulative  Dividends  must be paid in full before any  dividends can be paid on
securities  ranking junior to the Series A Preferred Stock (including the Common
Stock).  The Cumulative  Dividends will be payable in quarterly  installments on
each March 31, June 30,  September 30 and December 31,  commencing  December 31,
1998.  The  Cumulative  Dividends  will accrue  (whether or not  declared)  from
September  30, 1998 and accrued  Cumulative  Dividends  will  accumulate  to the
extent not paid in a quarterly dividend period.

    Liquidation  Preference.  The  Series A  Preferred  Stock has a  liquidation
preference of $____ per share (the  "Preference  Value").  Upon the liquidation,
dissolution  or winding  up of the  Company,  holders of the Series A  Preferred
Stock are entitled to the  Preference  Value per share of the Series A Preferred
Stock plus any accrued  and unpaid  dividends  on the Series A  Preferred  Stock
(collectively, the "Series A Liquidation Preference") prior to any payment being
made to holders of the Common  Stock or any stock of the  Company  junior to the
Series A Preferred  Stock.  In the event there are sufficient  assets to pay the
full  Series A  Liquidation  Preference,  any  remaining  assets  will  first be
distributed  to the holders of the Common  Stock in a total  amount equal to the
Series A  Liquidation  Preference  and will  thereafter  be  distributed  to the
holders of the Common Stock and the holders of the Series A Preferred  Stock pro
rata  based on the  number of  shares  held by each  holder.  The sale of all or
substantially all of the assets of the Company or the consolidation or merger of
the Company with another  entity is deemed to be a  liquidation,  dissolution or
winding up of the Company for purposes of the Series A Liquidation Preference.

    Optional  Redemption by the Company.  As noted above, the Series A Preferred
Stock may be redeemed by the Company at its option in whole, but not in part, at
any time after September 30, 1998, if the stockholders do not approve Proposal 3
or the  requirements of the New York Stock Exchange are not otherwise  satisfied
to permit  conversion of the Series A Preferred Stock to Class A Common Stock on
or  before  such  date.  If these  redemption  provisions  were  triggered,  the
redemption  price per share  would be equal to the lesser of (i) $______ or (ii)
60% of average of the last sales prices per share of the Class A Common Stock of
the Company on the New York Stock Exchange for the 20  consecutive  trading days
ending  September 25, 1998. The redemption price would be payable 25% in cash on
the redemption date and the remaining 75% in promissory  notes. The principal on
the promissory notes would be payable in three equal annual  installments on the
anniversary of the redemption date in each of the next three  succeeding  years,
with interest on the unpaid principal  balance payable at a rate per annum equal
to the short term  applicable  federal rate as defined in the  Internal  Revenue
Code of 1986, as amended.

                                      -24-

<PAGE>



    Voting Rights.  Holders of Series A Preferred Stock generally have no voting
rights.  However,  a vote or  consent  of 66 2/3% of the  outstanding  Series  A
Preferred  Stock is  required  in order  for the  Company  to issue any class or
series of stock  ranking  prior to or on a parity  with the  Series A  Preferred
Stock with respect to dividends or  distribution  of assets upon  liquidation or
for the Company to amend its  Certificate of  Incorporation  so as to materially
and adversely affect the rights and preferences of the Series A Preferred Stock.
In  addition,  holders of Series A Preferred  Stock will have the right to elect
two new  members of the Board of  Directors  if the right to receive  Cumulative
Dividends has been triggered and such Cumulative  Dividends are in arrears in an
amount equal to or greater than six quarterly Cumulative Dividends.

    Automatic  Conversion.  Upon  approval of this  Proposal 3 by the holders of
Common  Stock,  the  outstanding  shares of  Series A  Preferred  Stock  will be
automatically  converted into Class A Common Stock at the  Conversion  Ratio (as
defined in the Certificate of Designation) then in effect.  The Conversion Ratio
is  initially  one share of Class A Common Stock per share of Series A Preferred
Stock, and is subject to adjustment for dilutive issuances of securities.

Certain Effects of the Conversion of the Series A Preferred Stock

    If the Series A  Preferred  Stock is  converted  into Class A Common  Stock,
______  shares  of  Class  A  Common  Stock  would  be  issued,  increasing  the
outstanding  shares  of Class A Common  Stock to  _________.  The  impact of the
conversion on the  ownership  interests of management of the Company and certain
beneficial  owners of the  Company's  Common Stock is set forth under  "Security
Ownership of Certain  Beneficial  Owners and  Management."  The following  table
illustrates the pro forma effect of the issuance of the shares of Class A Common
Stock on the financial position and results of operations of the Company for the
three  months and the year ended  December  31, 1997 as if the shares of Class A
Common Stock were issued and outstanding at the beginning of the quarter and the
year, respectively, as compared to the actual results of the same periods.


                                 Three Months Ended            Year Ended
                                  December 31, 1997         December 31, 1997
                                 -------------------       -------------------
                                 Actual    Pro-Forma       Actual    Pro-Forma
                                 ------    ---------       ------    ---------
Net Income                       $         $               $         $
Basic Earnings Per Share         $         $               $         $
Diluted Earnings Per Share       $         $               $         $
Series A Preferred Stock         $         $               $         $
Stockholders' Equity             $         $               $         $

Right to Redeem the Class A Common Stock  Issuable  Upon  Conversion of Series A
Preferred Stock

    If the holders of Common  Stock  approve  this  Proposal 3, the Company will
have the right to redeem the Class A Common Stock issued upon  conversion of the
Series A Preferred Stock pursuant to the Acquisition  Agreement.  Subject to the
limitations  described  below,  the prices for such redemption will initially be
$___ per share and will  increase on each  anniversary  date of the  issuance as
follows:


                                      -25-

<PAGE>


          Date                                    Redemption Price
          ----                                    ----------------
          Issuance                                  $
          First Anniversary
          Second Anniversary
          Third Anniversary
          Fourth Anniversary
          Fifth Anniversary

The  redemption  right expires on the sixth  anniversary  of the issuance of the
Class A Common Stock upon  conversion of the Series A Preferred  Stock. In order
for the redemption  right to be exercised,  the redemption price must be no more
than  [100]% of the  average of the last  sales  prices per share of the Class A
Common  Stock  of  the  Company  on the  New  York  Stock  Exchange  for  the 20
consecutive trading days ending on the date of the redemption.  In addition,  in
order for such redemption  right to be exercised,  at least  two-thirds (2/3) of
the  independent  members of the Company's  Board of Directors  must approve the
redemption after consideration of relevant alternate cash investments  available
to the Company at that time.

Reasons for Seeking Stockholder Approval

    The _______ shares of Series A Preferred Stock outstanding  represent only a
small  percentage  of the  total  outstanding  shares  of  capital  stock of the
Company.   The  Board  of  Directors  wishes  to  eliminate  the  administrative
inconvenience  to the Company of maintaining a small class of preferred stock in
addition to the Common Stock.

    The  Certificate  of Designation  and Delaware law further  provide that the
holders  of the  Series  A  Preferred  Stock  will  vote as a class  on  certain
amendments to the Certificate of Incorporation  and certain further issuances of
preferred  stock.  The Board of  Directors  wishes to remove the  ability of the
holders of the Series A Preferred  Stock to block such an  amendment or issuance
which is  supported  by the Board of  Directors  and the  holders  of the Common
Stock.

    If the  holders  of  Common  Stock  do  not  approve  Proposal  3,  and  the
requirements  of the New York Stock  Exchange are not otherwise  satisfied on or
before September 30, 1998, the holders of the Series A Preferred Stock will also
be entitled to cash dividends when, as and if declared by the Board of Directors
from and after that date at the rate of $____ per share per annum.  The Board of
Directors  believes  that it is in the best  interest of the Company to have the
flexibility  to choose whether to retain  earnings for the continued  growth and
development of its business or to distribute  earnings  through cash  dividends.
Furthermore,  although the Company does not  currently  pay any dividends on its
Common  Stock,  and has no  intention at the present time to do so, in the event
that the Company were to elect to pay dividends on its Common Stock, its ability
to pay such  dividends  would be  limited  by its  obligation  to first  pay any
accrued but unpaid  Cumulative  Dividends on the Series A Preferred Stock.  Such
limitation  could  adversely  effect the Common  Stock  holders in the event the
Company had insufficient liquidity to both pay such Cumulative Dividends and the
dividend on the Common Stock.


                                      -26-

<PAGE>



    In the event of a liquidation, dissolution or winding up of the Company, the
holders of the Series A Preferred  Stock are also entitled to receive the Series
A Liquidation  Preference  prior to the distribution of any assets to the Common
Stock holders. After the Series A Liquidation Preference is paid to the Series A
Preferred Stock holders,  the Common Stock holders would receive an equal amount
(the "Common  Liquidation  Preference"),  and then any additional assets will be
distributed pro rata among the Common and Series  APreferred Stock holders.  Any
distribution  of  assets  to the  Common  Stock  holders  in the event of such a
liquidation,  dissolution  or winding up will therefore be reduced by the amount
of the Series A Liquidation Preference and any distribution of assets beyond the
amount  necessary  to pay the  Series A  Liquidation  Preference  and the Common
Liquidation  Preference  will have to be shared by the  holders of Common  Stock
with the holders of Series A Preferred  Stock. In addition,  because the sale of
all or  substantially  all of the assets of the Company or the  consolidation or
merger of the  Company  with  another  entity  is  deemed  to be a  liquidation,
dissolution  or  winding  up of  the  Company  for  purposes  of  the  Series  A
Liquidation  Preference,  this may have the  effect of  limiting  the  Company's
ability to merge with other  entities or to  reorganize.  The Board of Directors
believes  that it is in the best  interest of the Common Stock holders to remove
the limiting effect the Series A Preferred Stock may have on such transactions.

    For the reasons set forth above, the Board of Directors  believes that it is
in the best  interests  of the  Company  and its  stockholders  to  convert  the
outstanding Series A Preferred Stock into Class A Common Stock.

                                   PROPOSAL 4
                RATIFICATION OF SELECTION OF INDEPENDENT AUDITORS

    The firm of Price Waterhouse LLP, the Company's independent auditors for the
fiscal year ended  December 31, 1997,  was selected by the Board of Directors of
the Company to act in the same capacity for the fiscal year ending  December 31,
1998.  Representatives of Price Waterhouse LLP are expected to be present at the
Annual  Meeting and will have the  opportunity  to make a  statement  if they so
decide and will be available to respond to appropriate questions.

Vote and Recommendation

    The  affirmative  vote of a majority of the voting power of the  outstanding
shares of the  Company's  Common Stock  present and entitled to vote,  either in
person or by proxy, at the Annual Meeting is required to ratify the selection of
the Company's independent auditors.  Abstentions as to this Proposal 4 will have
the same effect as votes against Proposal 4. Broker non-votes,  however, will be
treated as unvoted for purposes of  determining  approval of Proposal 4 and will
not be counted as votes for or against Proposal 4. Properly executed,  unrevoked
Proxies  will be  voted  FOR  Proposal  4 unless a vote  against  Proposal  4 or
abstention is specifically indicated in the proxy.

    THE BOARD OF DIRECTORS RECOMMENDS THAT STOCKHOLDERS VOTE FOR RATIFICATION OF
THE COMPANY'S INDEPENDENT AUDITORS.

                                  OTHER MATTERS

    As of the date of this Proxy  Statement,  the Board of Directors knows of no
other  matters to be brought  before the Annual  Meeting.  If other  matters are
properly  brought before the Annual Meeting or any  adjournment of  postponement
thereof,  it is intended that the persons named in the enclosed  proxy will have
discretionary  authority to vote on such matters in  accordance  with their best
judgment acting together or separately.

                  STOCKHOLDER PROPOSALS FOR 1999 ANNUAL MEETING

    All proposals of stockholders intended to be presented at the Company's 1999
Annual  Meeting  of  Stockholders  must  be  directed  to the  attention  of the
Secretary of the  Company,  at the address of the Company set forth on the first
page of  this  Proxy  Statement,  by  December  ____,  1998  if  they  are to be
considered for possible  inclusion in the Proxy Statement and form of proxy used
in connection with such meeting.


                                      -27-

<PAGE>



                          ANNUAL REPORT TO STOCKHOLDERS

    The Annual Report to  Stockholders  concerning  the operation of the Company
for the fiscal year ending December 31, 1997, including financial statements, is
enclosed herewith.

               ANNUAL REPORT TO SECURITIES AND EXCHANGE COMMISSION

    A copy of the Company's Annual Report on Form 10-K for the fiscal year ended
December 31, 1997, as filed with the Securities and Exchange Commission, without
exhibits may be obtained by  stockholders  without charge by written  request to
Charles N. Allen, Nu Skin Asia Pacific, Inc., 75 West Center Street, Provo, Utah
84601.  Exhibits  will be  provided  upon  written  request  and  payment  of an
appropriate processing fee.

                                         By Order of the Board of Directors,



                                         BLAKE M. RONEY
                                         Chairman of the Board

DATED:  March ___, 1998

                                      -28-

<PAGE>


                                   APPENDIX A
                            CERTIFICATE OF AMENDMENT
                                       OF
                          CERTIFICATE OF INCORPORATION

     Nu Skin Asia Pacific,  Inc., a corporation organized and existing under and
by virtue of the General  Corporation Law of the State of Delaware,  DOES HEREBY
CERTIFY:

     FIRST:  That the Board of  Directors  of Nu Skin Asia  Pacific,  Inc.  duly
adopted a resolution  setting forth a proposed  amendment of the  Certificate of
Incorporation  of  the  corporation,  declaring  the  proposed  amendment  to be
advisable and in the best interest of the corporation and its stockholders,  and
directing  that the proposed  amendment be considered at the next annual meeting
of the  stockholders  of the  corporation.  The  resolution  setting  forth  the
proposed amendment is as follows:

     RESOLVED,  that  Paragraph 1. of the  Certificate of  Incorporation  of the
Company is hereby  amended,  subject  to  stockholder  approval,  to read in its
entirety as follows:

     "1.  The  name  of  the  corporation  is Nu  Skin  Enterprises,  Inc.  (the
"Corporation")."

     SECOND:  That thereafter,  pursuant to resolution of its Board of Directors
and  upon  the  vote  of  its   stockholders  at  the  1998  Annual  Meeting  of
Stockholders,  the necessary  number of shares as required by statute were voted
in favor of the amendment.

     THIRD:  That  said  amendment  was  duly  adopted  in  accordance  with the
provisions  of  Section  242 of the  General  Corporation  Law of the  State  of
Delaware.

     IN WITNESS  WHEREOF,  said  corporation  has caused this  Certificate to be
signed by Steven J. Lund, President and Chief Executive Officer, and attested by
Keith R. Halls, Secretary, this ____ day of April 1998.

                                       NU SKIN ASIA PACIFIC, INC.



                                       By:
                                       STEVEN J. LUND
                                       President and Chief Executive Officer

ATTEST:




KEITH R. HALLS
Secretary



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