NU SKIN ENTERPRISES INC
10-K, 2000-03-24
DRUGS, PROPRIETARIES & DRUGGISTS' SUNDRIES
Previous: PRUCO LIFE INURANCE CO OF NEW JERSEY FLXBL PRMIUM VAR ANN AC, 24F-2NT, 2000-03-24
Next: ENVIRONMENTAL PRODUCTS & TECHNOLOGIES CORP, 10QSB, 2000-03-24





                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549
                                    FORM 10-K

[X] Annual report pursuant to Section 13 or 15(d) of the Securities Exchange Act
    of 1934 for the fiscal year ended December 31, 1999 or

[ ] Transition report pursuant to Section 13 or 15(d) of the Securities Exchange
    Act of 1934.

                            NU SKIN ENTERPRISES, INC.
        ----------------------------------------------------------------
             (Exact name of registrant as specified in its charter)

   Delaware                          001-12421                  87-0565309
- --------------                    ----------------          ----------------
(State or other jurisdiction    (Commission File No.)        (IRS Employer
 of incorporation)                                          Identification No.)


                              75 West Center Street
                                Provo, Utah 84601
        ----------------------------------------------------------------
          (Address of principal executive offices, including zip code)

     Registrant's telephone number, including area code: (801) 345-6100

     Securities registered pursuant to Section 12(b) of the Act:

Title of each class                      Name of exchange on which registered
- -------------------                      ------------------------------------
Class A Common Stock, $.001 par value           New York Stock Exchange

     Securities registered pursuant to Section 12(g) of the Act: None

         Indicate by check mark whether the Registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the  Securities  Exchange  Act of
1934  during  the  preceding  12 months  (or for such  shorter  period  that the
Registrant was required to file such reports),  and (2) has been subject to such
filing requirements for the past 90 days. Yes[X]  No [ ]

          Based on the closing  sales  price of the Class A Common  Stock on the
New York Stock  Exchange on March 10, 2000,  the  aggregate  market value of the
voting stock (Class A and Class B Common  Stock) held by  non-affiliates  of the
Registrant was $304,050,000. For purposes of this calculation, voting stock held
by officers,  directors,  and  stockholders  holding more than 10% of the voting
stock has been excluded.

         As of March 10, 2000,  32,003,086  shares of the  Registrant's  Class A
Common  Stock,  $.001  par  value  per  share,  and  54,606,905  shares  of  the
Registrant's Class B Common Stock, $.001 par value per share, were outstanding.

DOCUMENTS  INCORPORATED BY REFERENCE.  Portions of the Registrant's  1999 Annual
Report to  Stockholders  to be furnished to the  stockholders  of the Registrant
pursuant to Rule 14a-3(b) in connection with Registrant's 2000 Annual Meeting of
Stockholders  are attached hereto as Exhibit 13 and are  incorporated  herein by
reference  into  Parts  II and IV of this  Form.  Portions  of the  Registrant's
definitive  Proxy  Statement  for  the  Registrant's   2000  Annual  Meeting  of
Stockholders to be filed with the Securities and Exchange  Commission within 120
days after the  Registrant's  fiscal year end are  incorporated  by reference in
Part III of this report.

Indicate by check mark if disclosure of delinquent  filers  pursuant to Item 405
of Regulation  S-K is not contained  herein,  and will not be contained,  to the
best  of  the  Registrant's   knowledge,  in  definitive  proxy  or  information
statements  incorporated  by  reference  in Part  III of this  Form  10-K or any
amendment to this Form 10-K. [  ]
- --------------------------------------------------------------------------------


<PAGE>


                                TABLE OF CONTENTS


PART I ......................................................................1

     ITEM 1.   Business .....................................................1
                    General .................................................1
                    Operating Divisions .....................................2
                         Nu Skin ............................................2
                         Pharmanex ..........................................4
                         Big Planet .........................................8
                    Regional Profiles .......................................10
                    Distribution System .....................................11
                    Competition .............................................16
                    Intellectual Property ...................................17
                    Government Regulation ...................................17
                    Employees ...............................................21
                    Risk Factors ............................................21
     ITEM 2.   Properties ...................................................28
     ITEM 3.   Legal Proceedings ............................................28
     ITEM 4.   Submission of Matters to a Vote of  Security Holders .........29

PART II .....................................................................31

     ITEM 5.   Market for Registrant's Common Equity and Related Stockholder
               Matters ......................................................31
     ITEM 6.   Selected Financial Data ......................................31
     ITEM 7.   Management's Discussion and Analysis of Financial Condition and
               Results of Operations ........................................31
     ITEM 7A.  Quantitative and Qualitative Disclosures About Market Risk ...31
     ITEM 8.   Financial Statements and Supplementary Data ..................31
     ITEM 9.   Changes In and Disagreements With Accountants on Accounting and
               Financial Disclosure .........................................31

PART III ....................................................................31

PART IV .....................................................................31

     ITEM 14.  Exhibits, Financial Statement Schedules, and Reports on
               Form 8-K .....................................................31

Signatures ..................................................................44


                                       i


<PAGE>


                           FORWARD LOOKING STATEMENTS

         THIS ANNUAL REPORT ON FORM 10-K, IN  PARTICULAR  "ITEM 7.  MANAGEMENT'S
DISCUSSION AND ANALYSIS OF FINANCIAL  CONDITION AND RESULTS OF  OPERATIONS"  AND
"ITEM 1. BUSINESS," INCLUDE  "FORWARD-LOOKING  STATEMENTS" WITHIN THE MEANING OF
SECTION 21E OF THE SECURITIES EXCHANGE ACT OF 1934, AS AMENDED. THESE STATEMENTS
REPRESENT THE COMPANY'S EXPECTATIONS OR BELIEFS CONCERNING,  AMONG OTHER THINGS,
FUTURE REVENUE,  EARNINGS,  AND OTHER FINANCIAL  RESULTS,  NEW PRODUCTS,  FUTURE
OPERATIONS AND OPERATING RESULTS, AND FUTURE BUSINESS AND MARKET  OPPORTUNITIES.
THE COMPANY WISHES TO CAUTION AND ADVISE READERS THAT THESE  STATEMENTS  INVOLVE
RISK AND UNCERTAINTIES THAT COULD CAUSE ACTUAL RESULTS TO DIFFER MATERIALLY FROM
THE EXPECTATIONS AND BELIEFS  CONTAINED  HEREIN.  FOR A SUMMARY OF CERTAIN RISKS
RELATED  TO THE  COMPANY'S  BUSINESS,  SEE "ITEM 1.  BUSINESS  -- RISK  FACTORS"
BEGINNING ON PAGE 22.

         UNLESS THE CONTEXT REQUIRES OTHERWISE, REFERENCES TO THE COMPANY ARE TO
NU SKIN ENTERPRISES,  INC. AND ITS  SUBSIDIARIES.  IN THIS ANNUAL REPORT ON FORM
10-K,  REFERENCES TO "DOLLARS" AND "$" ARE TO UNITED  STATES  DOLLARS.  NU SKIN,
PHARMANEX,  INTERIOR DESIGN NUTRITIONALS,  "6S QUALITY PROCESS",  BIG PLANET AND
IDN ARE  TRADEMARKS OF THE COMPANY.  THE  ITALICIZED  PRODUCT NAMES USED IN THIS
ANNUAL  REPORT  ON FORM 10-K ARE  PRODUCT  NAMES AND  ALSO,  IN  CERTAIN  CASES,
TRADEMARKS  OF THE  COMPANY.  "IPHONE"  IS A TRADEMARK  OF  INFOGEAR  TECHNOLOGY
CORPORATION.

                                     PART I

ITEM 1.   BUSINESS

GENERAL

          Nu Skin  Enterprises  ("Nu Skin  Enterprises"  or the  "Company") is a
leading,   global  direct   selling   company  that  develops  and   distributes
premium-quality,  innovative personal care and nutritional products. The Company
also  markets  and  distributes  technology,   Internet  and  telecommunications
services and products.  Nu Skin Enterprises is one of the largest direct selling
companies in the world and currently  operates in 31 countries  throughout Asia,
North and South  America  and  Europe.  The  Company  distributes  its  products
exclusively  through a network  marketing  system.  The Company  currently has a
network of  approximately  500,000 active  distributors  located  throughout its
markets  that  purchase  products  for  resale  to  consumers  and for  personal
consumption.

          In March  1999,  the  Company  terminated  its  exclusive  license and
distribution  agreements with the Company's  privately owned  affiliate, Nu Skin
USA,  Inc.,  and  commenced  operations  in  the  United  States  through  a new
wholly owned   subsidiary.   In  May  1999,  the  Company   acquired  its  other
privately owned  affiliates  operating  in Canada,  Mexico and  Guatemala.  As a
result of these  transactions,  the Company now owns all of the Nu Skin entities
operating  everywhere  in the  world and the  right to  expand  into all  future
markets.  In July 1999,  the Company  completed the  acquisition  of Big Planet,
Inc., a  privately owned  direct selling  affiliate engaged in the marketing and
distribution  of  technology,   Internet  and  telecommunications  services  and
products.   In  connection  with  these  transactions  and  the  acquisition  of
Pharmanex,  Inc., a developer and  distributor  of nutritional  supplements,  in
October 1998, the Company began  transitioning  from managing its business based
on a geographic  model to managing its business based on product lines.  Each of
the Company's product-based divisions offers a distinct business opportunity for
the  Company's  distributors.  Each  division is also  managed and directed by a
distinct  management team. The Company first implemented its divisional strategy
in the United States in early 1999 and currently has three  operating  divisions
there.  The Company has  subsequently  introduced its  divisional  strategy into
certain Asian markets by launching the Pharmanex  business  opportunity  through
its Pharmanex division, most recently in Japan in February 2000.


                                      -1-


<PAGE>


OPERATING DIVISIONS

         Nu Skin Enterprises  currently has three operating divisions:  Nu Skin,
which  offers  personal  care  products;  Pharmanex,  which  offers  nutritional
supplements;   and  Big  Planet,   which   offers   technology,   Internet   and
telecommunications products and services.  Presented below are the dollar amount
and percentage of revenue from the sale of Nu Skin products,  Pharmanex products
and Big Planet  products and  services for each of the years ended  December 31,
1997,  1998 and 1999.  This table should be read together  with the  information
presented in  "Management's  Discussion and Analysis of Financial  Condition and
Results  of  Operations,"  contained  in the  Company's  1999  Annual  Report to
Stockholders,  which is  incorporated by reference into this Form 10-K and which
discusses the costs associated with generating the aggregate revenue presented.

                           Revenue by Product Category
                          (Dollar Amounts in Thousands)


<TABLE>
<CAPTION>

                        Year Ended              Year Ended              Year Ended
                     December 31, 1997       December 31, 1998       December 31, 1999
                   ---------------------   ---------------------   ---------------------
Product Category       $           %           $           %           $           %
- ----------------   ---------   ---------   ---------   ---------   ---------   ---------
<S>                <C>         <C>         <C>         <C>         <C>         <C>
Nu Skin            $ 638,956       67.0%   $ 560,976       61.4%   $ 503,570       56.3%
Pharmanex (1)        314,466       33.0      352,518       38.6      379,241       42.4
Big Planet (2)            --         --           --         --       11,438        1.3
                   ---------   ---------   ---------   ---------   ---------   ---------
     Total         $ 953,422      100.0%   $ 913,494      100.0%   $ 894,249      100.0%
                   =========   =========   =========   =========   =========   =========
- ---------
<FN>
(1) The Company  acquired  Pharmanex in October  1998 and formally  launched its
products  in the United  States  and other  markets  in 1999.  Accordingly,  the
nutritional  supplement  revenue  reflected  in this  table for 1997 and 1998 is
primarily from sales of the Company's IDN  nutritional  supplement  line,  which
constituted the Company's  nutritional  product  offering prior to the Pharmanex
acquisition.

(2) The Company acquired Big Planet in July 1999.  Accordingly,  the table above
only  reflects  revenue for the period during which the Company owned Big Planet
(i.e.,  July 17, 1999 to December 31, 1999).  Big Planet's  revenue for the year
ended  December  31,  1998 was $14.7  million and its revenue for the year ended
December 31, 1999 was $21.8 million.
</FN>
</TABLE>

NU SKIN

          OVERVIEW.  Nu Skin is the Company's original product line and business
opportunity and currently consists of premium-quality lines of over 100 personal
care products.  Nu Skin's strategy is to distribute  high quality  personal care
products and treatments that utilize advanced, innovative formulas. For example,
Nu Skin was one of the first companies to market topical applications of various
vitamins  including  Vitamins A, C and E. Other examples include the NU SKIN 180
ANTI-AGING  SKIN THERAPY  system,  a  scientifically  advanced  skin care system
designed to fight the signs of aging, and TRUFACE,  an innovative skin treatment
using a liquid crystal retinol delivery system.  In 1999, Nu Skin entered into a
nine-year  contract with Stanford  University for directed research on skin care
products  and  established  the Nu Skin  Center for  Dermatological  Research at
Stanford University's School of Medicine. Nu Skin seeks to take advantage of its
educated distributor force to provide consumers with a high level of information
and instruction about its products and guidelines for using them effectively.

         NU SKIN PRODUCTS.  Nu Skin's current personal care products are divided
into the following lines: face care, body care, hair care, color cosmetics,  sun
protection,  oral hygiene,  fragrance,  and specialty products.  Nu Skin offers
products  individually and in product sets that include a variety of products in
each product line.  The


                                   -2-


<PAGE>


product sets are  especially  popular  during the opening phase of a new market,
when  distributors  and consumers are anxious to purchase a variety of products,
and during holiday and gift giving seasons in each market.

The  following  is a brief  description  of each product line within the Nu Skin
division:

          Face Care.  The face care line is Nu Skin's  premier  line of personal
care products and consists of 20 different  cleansers,  moisturizers and special
treatments.  Nu  Skin's  cleansers  and  moisturizers  allow  users  to  cleanse
thoroughly without causing dryness and to moisturize with effective  humectants.
These products  include:  TRUFACE,  an innovative  skin treatment using a liquid
crystal retinol delivery system;  REJUVENATING  CREAM, a facial  moisturizer and
one of Nu Skin's most popular  personal  care  products;  and PH BALANCE  FACIAL
TONER, a product combining aloe vera and other  ingredients  designed to prepare
the skin for effective moisturization.  Nu Skin's specialized treatment products
utilize  advanced  formulas and  ingredients  designed  for  specific  skin care
conditions.  Special treatment products include the  scientifically  advanced NU
SKIN 180  ANTI-AGING  SKIN THERAPY  system of products,  which was introduced in
1999. These products utilize  unparalleled  levels of lactic acids to help fight
the signs of aging  while  limiting  the  potential  for  irritation.  Specialty
treatments  include a variety of other products  including NU SKIN WHITE, a line
of pigment  lighteners,  and SKIN  BRIGHTENING  COMPLEX,  which is  designed  to
lighten skin color and diminish the  appearance of  discoloration  caused by sun
exposure and aging.

         Body  Care.  Nu  Skin's  line  of  body  care   products   incorporates
premium-quality ingredients to cleanse and condition skin. The body care product
line consists of 12 different  cleansers,  moisturizers and special  treatments.
The cleansers are formulated without soaps, which dry the skin, and include BODY
BAR,  a  non-soap  cleansing  bar.  Nu  Skin's  moisturizers  contain  light but
effective  humectants  and  emollients.  Body care  special  treatments  include
DERMATIC EFFECTS,  a body contouring lotion containing  extracts of hibiscus and
malvaceae  that  has  been  clinically  demonstrated  to aid in  preventing  the
appearance of cellulite and aging skin, and MHA REVITALIZING BODY LOTION,  which
combines  multiple  hydroxy acids.  Other popular  products in this line include
BODY SMOOTHER, a moisturizing lotion, and BODY CLEANSING GEL.

         Hair Care.  Nu Skin has  designed its hair care line,  HAIRFITNESS,  to
meet the needs of people with all types of hair and hair  problems.  Focusing on
the condition of the scalp and its impact on hair  quality,  Nu Skin's hair care
products use water-soluble conditioners like panthenol to reduce build-up on the
scalp and to promote healthy hair.  HAIRFITNESS  includes 12 products  featuring
CEREGEN, an innovative wheat-based complex of conditioning molecules designed to
enhance hair repair. In April 1999, Nu Skin introduced a hair care line, KANURE,
specifically  designed and  formulated  for the Brazilian  market to address the
natural properties of severely dry and curly hair.

         Color Cosmetics. Nu Skin's color cosmetics line, NU COLOUR, consists of
13  talc-free  products  with over 150 SKU's  including  eye  shadow,  lipliner,
lipsticks,  mascara,  blush and finishing  powder.  Nu Skin relaunched a new and
revised NU COLOUR line in 1999 with new packaging and new shades.

         Sun  Protection.  Nu Skin  designed  its line of  SUNRIGHT  products to
provide sun screen protection with  non-irritating  and non-greasy  ingredients.
The sun  protection  line includes two sun screen  products and a sun screen lip
balm.

         Oral Hygiene. Nu Skin has an exclusive license to offer for sale in the
direct  selling  channel a line of oral health care products under the trademark
AP-24. AP-24 incorporates anti-plaque technology designed to help prevent plaque
build-up 24 hours a day.  The product  line  includes  various  oral health care
products including toothpaste, mouthwash and floss.

         Fragrance.  Nu Skin offers  fragrances under the trademarks SAFIRO and
BELIEVE.

         Specialty  Products.  EPOCH is a line of  ethnobotanical  personal care
products created in cooperation with well known  ethnobotanists.  These products
unite natural  compounds  used by indigenous  cultures with advanced  scientific
ingredients.  This product line consists of various products  including  GLACIAL
MARINE MUD, a revitalizing


                                      -3-

<PAGE>


clay mask containing beneficial sea botanicals, EPOCH ANTISEPTIC HAND SANITIZER,
a product containing  lavender that disinfects hands, and FIREWALKER FOOT CREAM,
created specifically to soothe and rejuvenate tired, aching feet.

         NUTRIOL is another line of specialty products that Nu Skin is licensed
to sell in the direct selling channel.  The NUTRIOL product line is manufactured
in  Europe  and   consists   of  two  hair  care   products   that   incorporate
mucopolysaccharide,  a proprietary ingredient.  NUTRIOL products are designed to
replenish vital minerals and elements.

         NU SKIN PRODUCT DEVELOPMENT.  The product development philosophy for Nu
Skin is  represented by its marketing  slogan:  "All of the Good and None of the
Bad." Nu Skin products do not contain soaps and other harsh  cleansers  that can
dry and irritate skin,  undesirable  oils such as lanolin,  elements known to be
irritating and pore clogging, and conditioning agents that leave heavy residues.
Nu Skin is also committed to continuously  improving its evolving  personal care
product  formulations to incorporate  innovative and proven ingredients into its
product line. A recent  example of Nu Skin's product  development  capability is
the NU SKIN 180  ANTI-AGING  SKIN THERAPY  system,  one of the first products to
utilize  significantly higher levels of alpha and beta hydroxy acids for topical
application while minimizing the risk of irritation.

         For product  development support in personal care, Nu Skin relies on an
advisory board comprised of recognized  authorities in various  disciplines.  Nu
Skin utilizes its  directed-research  agreement with Stanford University Medical
Center's  Department of Dermatology for directed research and clinical trials of
Nu Skin products or materials.  Nu Skin also  evaluates a significant  number of
product ideas presented by distributors,  vendors, and other outside sources. Nu
Skin utilizes its strategic relationships with vendors for directed research and
development work.

         NU SKIN  SOURCING  AND  PRODUCTION.  In order to maintain  high product
quality,  Nu Skin  acquires  its  ingredients  and  products  from  reliable and
reputable  suppliers  that Nu Skin  considers  to be  superior  sources  of such
ingredients and products.  For  approximately  eight years, Nu Skin has acquired
ingredients and products from a supplier that currently  manufactures 53% of its
personal care products.  Nu Skin's current  contract with this supplier  expires
this year, but Nu Skin expects to renew the contract for an additional  term. Nu
Skin also has ongoing  relationships  with secondary and tertiary  suppliers who
supply remaining products and ingredients. Nu Skin believes that in the event it
is unable to source any products or ingredients from its major supplier it could
produce or  replace  such  products  or  substitute  ingredients  without  great
difficulty  or  significant  increases  in the cost of goods sold from its other
secondary and tertiary suppliers.

PHARMANEX

         OVERVIEW.  Following the  acquisition of Pharmanex in October 1998, the
Company consolidated its existing Interior Design Nutritionals,  or IDN, product
line with the Pharmanex  product line of  nutritional  supplements.  The Company
believes that combining  Pharmanex's  research and development  capabilities and
its nutritional and botanical  supplements  with the Company's  existing product
development  resources and vitamin and mineral products,  including its flagship
product, LIFEPAK, helps position the new Pharmanex division to penetrate further
the growing nutritional  supplement market. The new Pharmanex division currently
offers over 60 nutritional  supplements  and nutri-food  products.  The separate
Pharmanex  business  opportunity has been launched in the United States,  Japan,
Taiwan, Hong Kong and South Korea.

         Pharmanex believes that the nutritional  supplement market is expanding
globally because of changing dietary patterns, an increasingly  health-conscious
population and a growing amount of scientific  evidence  supporting the benefits
of using vitamin and natural self-care products and supplements.  Pharmanex also
believes  that  its  scientifically-substantiated  nutritional  supplements  are
particularly  well-suited to network  marketing  because the average consumer is
often  uneducated or confused about  nutritional  supplements,  particularly the
importance of scientific  substantiation.  The direct  selling  channel can be a
more effective method than traditional  retailing  channels to educate consumers
about the benefits of nutritional  supplements and to differentiate  the quality
and benefits of its products from those offered by competitors.


                                      -4-


<PAGE>


         In  January  1999,  Pharmanex  discontinued  selling  its  products  in
traditional  retail channels where they had been distributed  before the Company
acquired  Pharmanex.  Pharmanex  nutritional  and botanical  supplements are now
available exclusively through the Company's distributor network, which Pharmanex
believes  can educate  consumers  more  effectively  about  these  products on a
person-to-person   basis.   Consistent  with  this  personal  selling  approach,
Pharmanex  also allows  small,  independent  pharmacies  to retail its  products
because these  pharmacies tend to provide  personalized  service and accommodate
the flow of information to consumers on a person-to-person basis.

         PHARMANEX PRODUCTS.  Pharmanex's  nutritional supplements are currently
distributed  under the brand names Pharmanex and IDN. As the Pharmanex  business
opportunity  and the  Company's  divisional  strategy  are rolled out to markets
outside  of the  United  States,  and  as  new  versions  of  IDN  products  are
introduced,   Pharmanex   anticipates  that  a  number  of  products   currently
distributed  under the IDN brand will be distributed  under the Pharmanex  brand
name.

         Pharmanex's  nutritional supplements currently include the LIFEPAK line
of multivitamin,  mineral and phytonutrient  supplements and a line of self-care
nutritional  supplements.  Pharmanex  also  offers  nutritional  products in the
following lines: weight-management,  nutritious foods and snacks, and sports and
fitness products.  Pharmanex also sells a water filtration system. Pharmanex has
designed its  nutritional  products to promote  healthy,  active  lifestyles and
general  well-being when used in conjunction  with proper diet and exercise.  In
1999,  many  of  the  nutritional  and  botanical  supplements  acquired  in the
Pharmanex  acquisition  were  introduced in the United States and selected Asian
markets.

         Pharmanex must often  reformulate its  nutritional  products to satisfy
strict regulatory requirements in many of the Company's different markets. While
each  product's  concept and  positioning  are  generally  the same,  regulatory
differences between markets result in some product ingredient  differences.  For
example,  Japanese  regulations  and  consumer  preferences  mandate  the use of
tablets  instead  of  gelatin  capsules  that are  typically  used in the United
States.  See "-- Government  Regulation" for more  information  about government
regulation of Pharmanex's nutritional products.

         The following is a brief description of each of the nutritional product
lines within the Pharmanex division:

         Multivitamin/Mineral Supplements. This product line consists of various
vitamin,  mineral and antioxidant  supplements,  including LIFEPAK.  The LIFEPAK
family of products,  the core Pharmanex nutritional  supplement,  is designed to
provide a beneficial mix of nutrients including vitamins, minerals, antioxidants
and phytonutrients, which are nutrient extracts from plants. The introduction of
LIFEPAK in the United States in 1992 and Japan in 1995 resulted in a significant
increase in the Company's revenue.  Sales of LIFEPAK accounted for approximately
20% of the Company's total revenue in 1999. Pharmanex currently sells LIFEPAK in
14 markets,  including the United  States,  Japan and Taiwan.  Pharmanex  offers
LIFEPAK in different  formulations to meet the unique needs of adults generally,
women, seniors,  teenagers and pregnant women. LIFEPAK was recently reformulated
to include  catechins  derived from TEGREEN 97, a Pharmanex  product  containing
high levels of green tea polyphenols.

         Self-Care Nutritional Supplements. Pharmanex currently offers a line of
self-care  natural  nutritional   supplements  which  are  nutritional  products
designed to meet the personalized needs of the user in the following areas:

                  *        Energy/Stamina
                  *        Heart Health
                  *        Antioxidant Protection
                  *        Relaxation
                  *        Immune System Support
                  *        Women's Health
                  *        Special Needs


                                      -5-


<PAGE>


These self-care  dietary  supplements  are designed to provide  consumers with a
specific,  consistent level of the desired dosage of the important components of
the supplement.  In addition,  Pharmanex  implements  quality control  processes
designed to enhance its ability to keep products free from contaminants.

         The principal products in this line include  CHOLESTIN,  CORDYMAX CS-4,
TEGREEN 97 and BIOGINGKO  27/7.  CHOLESTIN is a nutritional  supplement  derived
from the  fermentation  of a strain  of red  yeast on rice  substrate.  A recent
double-blind,  placebo-controlled  study  conducted at the UCLA Center for Human
Nutrition and  published in the February  1999 issue of the AMERICAN  JOURNAL OF
CLINICAL  NUTRITION  demonstrated  the  effectiveness of CHOLESTIN in helping to
promote healthy  cholesterol  levels. In February 1999, a Federal District Court
judge ruled that  CHOLESTIN  could be legally sold as a  nutritional  supplement
under the Dietary Supplement Health and Education Act of 1994. The Food and Drug
Administration (the "FDA") had previously  challenged the status of CHOLESTIN as
a dietary  supplement,  claiming it was a drug and could not be marketed without
FDA approval.  The FDA has appealed the decision that CHOLESTIN can be sold as a
nutritional supplement.

         CORDYMAX  CS-4 is a  nutritional  supplement  designed  to help  reduce
fatigue.  Several clinical trials have been conducted on this product which have
demonstrated  that  CORDYMAX  CS-4 can help  reduce  fatigue.  CORDYMAX  CS-4 is
offered as a stand-alone  product and in a  combination  product with St. John's
Wort, a positive mood enhancer,  distributed under the trademark BIO ST. JOHN'S.
In addition,  Pharmanex  offers  BIOGINKGO  27/7, a ginkgo  biloba  extract that
promotes  blood  circulation  to the brain,  arms and legs,  and  TEGREEN  97, a
supplement  that  contains  a  concentrated  level of  decaffeinated  green  tea
polyphenols, potent antioxidants found in green tea.

         In 1999, Pharmanex also introduced VENIX, a product designed to promote
sexual well-being,  and REISHI, a popular botanical  supplement in the Company's
Asian markets,  particularly  Taiwan.  This product line also includes a line of
other standardized  botanical and dietary  supplements  including PANAX GINSENG,
KAVA KAVA, ECHINACEA,  GARLIC, HAWTHORN, OPTIMUM OMEGA and others that similarly
have been formulated to meet a broad range of health needs.

         Nutritious  and  Healthy  Snacks.  As part of its  mission to promote a
healthy lifestyle and long-term wellness,  Pharmanex's  NUTRI-FOODS product line
includes  nutritional drinks such as ALOE FOUNTAIN,  which contains  organically
grown aloe  vera,  and SPLASH C with aloe  vera,  a healthy  beverage  providing
significant amounts of Vitamins C and E as well as calcium in each serving. This
product line also includes meal supplements such as nutritious snack bars.

         Sports and Fitness Products. The SPORTRITION line of sports and fitness
products caters to health  conscious  individuals with active  lifestyles.  This
product line consists of a packaged group of nutritional  supplements offering a
comprehensive,  flexible  program for individuals who desire to improve athletic
performance.  Products  in the  SPORTRITION  line  include  OVERDRIVE,  a sports
supplement  that features  antioxidants,  B vitamins and chromium  chelate,  and
PROGRAM-16 protein bars, designed to provide nutritional support for individuals
involved in strenuous exercise.

         Weight  Management.  The  HEALTHTRIM  2000  weight  management  program
includes a line of nutritional  products designed to provide nutritional support
to weight  conscious  individuals.  These  products  include  fiber  supplements
marketed under the product names  FIBRENET and FIBRENET  PLUS,  LIFEPAK TRIM and
other related products.

         Image Solutions.  In 1999,  Pharmanex  introduced a line of nutritional
supplements  designed to create  outward  beauty  from  within.  These  products
include HAIR  FORMULA,  designed to promote and  maintain  healthy hair and VEIN
FORMULA, designed to promote circulatory and leg vein health.

         Specialty  Products.  In  the  fourth  quarter  of  1998,  the  Company
introduced a  high-performance  home water filtration system in Japan. The water
filtration  system was  subsequently  introduced  in other  Asian  markets.  The
FOUNTAIN  FRESH  filtration  system was  designed  by and is being  manufactured
exclusively for the Company by CUNO  Incorporated,  a worldwide  manufacturer of
home and industrial filtration systems.


                                      -6-

<PAGE>


         PHARMANEX PRODUCT DEVELOPMENT. Pharmanex is committed to providing high
quality, standardized and substantiated nutritional supplements. This philosophy
has led to Pharmanex's  commitment to avoid  stimulants and any ingredients that
are reported to have any  long-term  addictive or harmful  effects,  even if the
short-term  effects may be desirable.  Pharmanex  believes that it is one of the
few  nutritional  supplement  companies in the United States that has a research
and development  program modeled after the  pharmaceutical  industry.  Pharmanex
believes  that this  research  and  development  capability  provides it with an
important competitive advantage in the industry. Moreover, because a substantial
portion of Pharmanex's research and development  activities are conducted in the
Peoples'  Republic of China (The "PRC"),  it believes that it is able to conduct
quality  research and  development  work as well as initial  clinical  trials in
higher  numbers  due to the  significantly  lower cost than would be incurred if
Pharmanex conducted comparable work in the United States.

         Pharmanex   utilizes  its  "6S  Quality  Process"  in  its  development
activities,  which is designed to provide a precise,  standardized,  recommended
dosage of each beneficial  natural  ingredient in every capsule.  The 6S Quality
Process generally involves the following steps:

     *    SELECTION. Conducting a scientific review of research and databases in
          connection with the selection of potential  products and  ingredients,
          and determining the authenticity,  usefulness and safety standards for
          such potential products and ingredients.

     *    SOURCING.  Investigating potential sources,  evaluating the quality of
          such sources and performing  botanical and chemical  evaluations where
          appropriate.

     *    STRUCTURE. Determining the structural profile of natural compounds and
          active ingredients.

     *    STANDARDIZATION.   Standardizing   the   product   to  at  least   one
          biologically relevant active ingredient.

     *    SAFETY.   Assessing  safety  from  available   research,   and,  where
          necessary,  performing  additional  tests such as microbial  tests and
          chemical analyses for toxins and heavy metals.

     *    SUBSTANTIATION. Reviewing documented pre-clinical and clinical trials,
          and, where necessary and appropriate,  initiating studies and clinical
          trials sponsored by Pharmanex.

         Pharmanex employs approximately 50 scientists at its dedicated research
and  development  center in Shanghai,  the PRC,  and at its Provo,  Utah and San
Francisco, California offices. Pharmanex also has working relationships with 150
other independent scientists including an advisory board comprised of recognized
authorities  in  related  disciplines.   In  addition,   Pharmanex  evaluates  a
significant  number of product ideas presented to it by  distributors  and other
outside sources.  Pharmanex has established  collaborative agreements with three
prominent  universities and research  institutions in the PRC:  Shanghai Medical
University,  Beijing Medical University and the Institute of Materia Medica. The
staffs of these  institutions  include  scientists  with  expertise  in  natural
product chemistry, biochemistry,  pharmacology and clinical studies. Pharmanex's
research  and   development   center  in  Shanghai   coordinates  and  validates
Pharmanex's  collaborative  efforts  with  these  institutions.  Pharmanex  also
currently has  collaborative  research and clinical  study programs with several
major  university  research  centers in the United States,  including  UCLA, the
Rippe  Center  for  Clinical  Lifestyle  Research,   Columbia  University,   the
University  of Kansas,  and  internationally  with the  University  of Hong Kong
School of Medicine.  The Company's  research and development  expenditures  have
increased substantially following the acquisition of Pharmanex, but still do not
represent  a  material   portion  of  the  Company's   selling,   general,   and
administrative expenses on a consolidated basis.

         PHARMANEX  SOURCING AND  PRODUCTION.  Substantially  all of Pharmanex's
nutritional  supplements and  ingredients,  including  LIFEPAK,  are produced or
provided by third-party  suppliers that Pharmanex considers to be among the best
suppliers of such products and/or ingredients. Pharmanex currently relies on two
unaffiliated  suppliers for  approximately  50% of its nutritional  supplements.
Pharmanex  believes  that, in the event it were unable to source any products or
ingredients  from these  suppliers or its other current  suppliers other than as
described  below,  it could  produce  or replace  such  products  or  substitute
ingredients without great difficulty or


                                      -7-


<PAGE>


significant  increases in the cost of goods sold.  CORDYMAX  CS-4, a nutritional
supplement,  is sourced  from a sole  supplier in the PRC pursuant to a contract
expiring in 2006.  CHOLESTIN is currently  sourced from a supplier pursuant to a
contract that expires in 2016. The Company  recently  amended a contract with an
additional supplier to obtain a perpetual license to purchase a red yeast strain
that can be used to make  CHOLESTIN.  This  contract  is valid  for all  markets
outside of the PRC and will allow the  Company to  utilize  other  suppliers  to
manufacture  CHOLESTIN if necessary.  Pharmanex also maintains an extraction and
purification  facility located in Huzhou,  Zhejiang Province,  the PRC, where it
currently produces the extracts for BIOGINKGO 27/7 and TEGREEN 97 products.

         Pharmanex has contract  cultivation  areas in the PRC.  Because some of
Pharmanex's  natural and botanical products such as BIO ST. JOHN'S and BIOGINKGO
27/7 come from crops that can only be harvested once a year,  problems with such
crops could limit Pharmanex's ability to produce such products.  In addition, as
these  products  can only be produced  once a year,  Pharmanex  must rely on the
accuracy of its estimates of product requirements in sourcing these products. If
Pharmanex  underestimates  its  product  requirements,  it may  not be  able  to
re-stock  such product  until the next growing  season.  To help  mitigate  this
problem,  Pharmanex  continues  to work on sourcing  raw  materials  in both the
Northern and Southern hemispheres to provide for two separate growing seasons.

BIG PLANET

         OVERVIEW.  The  Internet  is rapidly  emerging  as a global  medium for
communications  and electronic  commerce.  The recent growth of the Internet and
electronic  commerce is effecting  significant changes in traditional methods of
information  delivery  and product  purchasing.  In  addition,  deregulation  of
telecommunications  and the growth in wireless  communications  have resulted in
changes and opportunities in the  telecommunications  markets.  In 1999, Nu Skin
Enterprises  acquired  Big Planet,  Inc.,  a  privately owned  affiliate  of the
Company  that  began  operations  in the  United  States  in  April  1998.  This
acquisition  provided  Nu  Skin  Enterprises  with  a new  business  opportunity
involving  technology,  Internet  and  telecommunications  products and services
allowing Nu Skin Enterprises to:

     *    Take  advantage of the  opportunities  provided by the rapid growth of
          the technology, Internet and telecommunications markets,

     *    Appeal to a broader base of customers and distributors,

     *    Utilize the strength and  competitive  advantages of its  distribution
          system to reach new segments of the marketplace, and

     *    Leverage Big Planet's expertise in the Internet to better leverage the
          Internet and Web with the Nu Skin and Pharmanex divisions.

         Big Planet's core strategy is to be an  "InterNetworking"  company that
combines the global Internet revolution with the power of network marketing. The
Company believes that technology,  Internet and telecommunications  products are
highly  compatible with its  distribution  system and that Big Planet provides a
compelling business opportunity for  technology-oriented  entrepreneurs desiring
to  participate  in the Internet  revolution.  Big Planet  leverages  the direct
selling  expertise of the Company's  distributor force to provide high levels of
service to its customers in a product area that is often confusing to consumers.
Big Planet trains its  distributors to educate  consumers as needed to help them
understand and take advantage of the latest technology products.

         Big  Planet's  current  business  model  is  based  on a  three-pronged
strategy:

    *    Introducing   convenient  and  simple-to-use   devices  to  access  the
         Internet;


                                      -8-


<PAGE>


    *    Connecting  customers to the Internet as an Internet  Service  Provider
         ("ISP") and  offering  various  long  distance  and other  Internet and
         telecommunications products and services; and

    *    Offering a destination,  or Internet community,  for its customers once
         they are online  where they can  conveniently  shop and gain  access to
         other services and information.

         BIG PLANET PRODUCTS. Big Planet's product offering is structured around
its three-pronged objective of providing devices,  connections and destinations.
Big Planet has invested  significantly in local  infrastructure for its Internet
and operation support  facilities.  Big Planet also has entered into contractual
relationships  with several  industry-leading  technology  companies,  including
Qwest Communications,  AT&T Wireless, UUNet, SkyTel, IBM, I-Link,  Incorporated,
and other key vendors, to provide convenient and reliable  technology,  Internet
and telecommunications  products and services. Big Planet's distributors receive
commissions  based on Big  Planet's  gross  margin on each sale of  products  or
services,   including  monthly  recurring  service  charges,  or  based  on  the
commission  received by Big Planet with  respect to  products  sold  directly by
third-party vendors to Big Planet's customers.

         Devices.  Big Planet has chosen the IPHONE as an introductory  product,
which  suits the needs and  experience  levels  of its  users.  The  IPHONE is a
technologically-advanced  telephone that provides simple and convenient Internet
access via a touch screen and pull-out  keyboard and supports  hypertext  markup
language  ("HTML").  The phone also  includes  speaker,  speed-dial,  directory,
caller-identification  and  voicemail  features.  The  IPHONE was  developed  by
InfoGear Technology Corporation.  Big Planet has licensed the exclusive right to
market  the  IPHONE in the  multi-level  marketing  sales  channel in the United
States.  In September  1999, Big Planet launched a free IPHONE  campaign,  which
allows  a  customer  to  obtain  an  IPHONE  free of  charge  with a  three-year
subscription to Big Planet's Internet and long-distance  services. Big Planet is
currently  evaluating options for an IPHONE-like device for its Japan market.

         Connections.  Big  Planet  provides  dial-up  Internet  access  to  its
customers  through three separate  access plans designed to cover the needs of a
broad  demographic  group of  consumers.  As with many  other  Internet  service
providers,  Big Planet outsources  Internet access through a nationwide backbone
network of more than 2,900 dial up access sites, or "POPS," in cities throughout
the United  States,  which Big Planet  believes is currently  one of the largest
network of POPS in the United  States.  Big Planet  currently has  approximately
40,000 Internet  service  customers.  The Internet Service includes easy to use,
reliable and competitively  priced Internet access,  electronic mail and content
filtration for distributors and consumers.  Big Planet also provides a powerful,
yet easy-to-use tool for creating and maintaining  sophisticated Web sites which
is designed for the small business segment of the Internet, including Big Planet
representatives.  Big  Planet  currently  hosts  approximately  15,000 Web sites
primarily for individuals and small businesses.

          Big Planet currently offers domestic and international  long distance,
prepaid  calling cards,  paging  products and services and personal 800 numbers.
Big Planet offers both  residential and business long distance  services through
its  relationship   with  Qwest   Communications.   As  of  December  31,  1999,
approximately 30,000 customers were subscribed for long-distance service through
this  relationship.  In  February  2000,  Big  Planet  contracted  with  I-Link,
Incorporated  ("I-Link"),  an enhanced voice and data communications company, to
obtain the exclusive global network  marketing channel  distribution  rights for
I-Link's products and services.  Under the agreement,  I-Link's existing network
marketing  representatives,  together  with their  existing  customers and sales
volume, were transitioned to Big Planet and Big Planet began buying products and
services  from I-Link on a  wholesale  basis.  The  primary  product is I-Link's
"V-Link"  which  provides  enhanced  communications  capabilities  to  customers
including unified messaging of voicemail,  e-mail and fax, and "find-me,  follow
me"  features  that  allow a  single  phone  call to ring to  various  different
telephone  devices  such as cell,  office and home.  Big Planet has also entered
into  agreements  to offer  wireless  telecommunications  services  through AT&T
Wireless  and  through  the Sprint PCS  network.  Big Planet also has a business
relationship  with  SkyTel,  which  allows Big Planet to sell  SkyTel's  prepaid
paging products, including SkyTel's BEEPWEARPRO pager watch.


                                       -9-


<PAGE>


          Destination. The Big Planet online store, www.bpstore.com, provides an
online shopping environment to Big Planet distributors and their customers.  The
Big Planet store was initially  opened in September  1998 and  currently  offers
access to a wide  selection  of products and services  from  numerous  different
vendors in addition to Nu Skin and  Pharmanex  products.  Big Planet has entered
into agreements  which link the Big Planet online store to Web sites of over 150
online  retailers such as  OnlineOfficeSupplies.com,  ToysRus.com,  Borders.com,
Outpost.com,  DVDExpress and  Flowerclub.com.  Distributors  earn commissions on
purchases by their customers through the online store and these affiliate sites.
The Big Planet portal,  my.bigplanet.com,  completes the Internet community that
Big Planet provides,  offering  customers various sources of information such as
weather  forecasts,  stock  quotes and other  services,  including  a  concierge
service.  The  concierge  service  allows  Big  Planet  customers  to  utilize a
live-operator and Internet-search service that offers a personalized alternative
to today's traditional Web-based search engines.

         BIG  PLANET  PRODUCT   DEVELOPMENT.   To  date,  Big  Planet's  product
development  has focused on developing its Internet  facilities and  operational
systems in order to develop  operational  and  support  platforms  necessary  to
ensure consistent  services and provide for the introduction of new products and
services. Big Planet continues to identify and secure contractual  relationships
with  various  vendors  and  suppliers  that  will  enable  Big  Planet  to sell
competitively-priced  technology,  Internet and telecommunications  products and
services through its distribution channel. In addition,  Big Planet is committed
to identifying and securing  contractual  relationships with various vendors and
suppliers  for a wide  selection of products for sale through its online  store.
Big Planet is evaluating the next generation of Internet  devices  including set
top boxes, Internet appliances,  cellular phones and wireless personal assistant
devices that connect to the Internet.

          BIG PLANET  SOURCING AND  PRODUCTION.  Because the Internet is the key
component of Big Planet's  business  and  strategy of  controlling  its customer
relationships,  Big  Planet  has made a  significant  investment  in  building a
state-of-the-art  network operations center which serves as the central platform
for its U.S.-based  Internet services,  Web site hosting services and its online
store.  Similar to other ISPs, Big Planet  outsources  dial-up  Internet  access
through a nationwide  telecommunications  network of approximately 2,900 POPS in
cities  throughout  the United  States with a contract  with UUNet and other key
backbone providers.  Big Planet also has contractual  relationships with leading
technology companies such as Cisco Systems, EMC Corporation and Sun Microsytems,
which provide  additional  reliability and support for its ISP business.  Except
for  its  Internet   services,   Web  hosting  and  online  shopping   platform,
substantially  all of the  services  and  products  offered  by Big  Planet  are
contracted or sourced from  unaffiliated  third parties  pursuant to contractual
arrangements.  For example,  Big Planet has contracted with Qwest Communications
to provide long distance  phone services and Encore  Telecommunications,  LLC to
provide wireless  communications through the Sprint PCS network. By acting on an
agency basis for these  services,  Big Planet is able to avoid the large capital
deployment  and  investment  that would be required to build the  infrastructure
necessary to provide such services. However, Big Planet's profit margins and its
ability to deliver quality service at competitive prices depend upon its ability
to negotiate and maintain favorable terms with such third-party  providers.  Big
Planet also contracts with or enters into various  business  relationships  with
various  unaffiliated  parties to  acquire  the right to  distribute  unique and
innovative products, such as the iPhone, through its online store.

REGIONAL PROFILES

         For information on revenue for each of the geographic  regions in which
Nu Skin  Enterprises  operated for the years ended  December 31, 1997,  1998 and
1999,  reference is made to  "Management's  Discussion and Analysis of Financial
Condition and Results of Operations" and Note 18 to the  consolidated  financial
statements  contained in the 1999 Annual Report to Stockholders and incorporated
herein by reference.

         NORTH  ASIA.  The  North  Asia  region  currently  consists  of Nu Skin
Enterprises'  markets in Japan and South Korea.  Japan is the Company's  largest
market with  approximately  $602.4 million in revenue in 1999.  According to the
World Federation of Direct Selling  Associations,  the direct selling channel in
Japan  generated sales of  approximately  $28.4 billion of goods and services in
1998,  making  Japan the  largest  direct  selling  market in the  world.  As of
December 31, 1999,  virtually all of Nu Skin's personal care products and nearly
one-third  of  Pharmanex's  nutritional  supplements,   including  LIFEPAK,  the
Company's leading  multi-vitamin and mineral


                                      -10-


<PAGE>

supplement,  were available in the Japanese market. In 1999,  selected Pharmanex
products acquired in the Pharmanex acquisition, including TEGREEN 97, CHOLESTIN,
BIOGINKGO 27/7 and CORDYMAX CS-4,  were introduced into Japan. In February 2000,
the Company's divisional strategy was implemented in Japan with the introduction
of the separate Pharmanex business  opportunity.  In addition,  Big Planet is in
the process of working with the Japanese  market to make dial-up  access service
available to customers in Japan through the @nifty Internet  service provided by
Nifty  Corporation,  one of the largest ISPs in Japan.  Under this  arrangement,
distributors will receive commissions for each monthly  subscription fee paid by
a customer that signs up for the "Big Planet powered by @nifty" account. Nu Skin
currently  offers the majority  of its  personal  care  products  and  Pharmanex
currently  offers  approximately  20% of its  nutritional  supplements  in South
Korea. The Pharmanex business opportunity and certain of the natural nutritional
supplements  acquired in the Pharmanex  acquisition  were  introduced into South
Korea in January 2000.

         SOUTHEAST ASIA. The Company's  Southeast Asia region currently consists
of the markets in Taiwan,  Hong Kong,  Thailand,  the Philippines,  New Zealand,
Australia  and a small  retail  operation  in the  PRC.  This  region  has  been
significantly  affected  by the Asian  economic  recession,  which has  severely
curtailed  consumer  spending.  Taiwan is the largest market in this region with
revenue of $103.6  million in 1999.  The  Company is one of the  largest  direct
selling companies in Taiwan. According to the World Federation of Direct Selling
Associations,  the direct selling channel in Taiwan generated approximately $1.2
billion in sales of goods and  services in 1998.  Management  believes  that the
direct selling industry in Taiwan contracted during 1998 and 1999 due in part to
the economic  recession in the region and the PRC's ban on direct  selling where
many Taiwanese distributors had hoped to expand their businesses.  Approximately
2.8 million people,  which is about 10% of the  population,  are estimated to be
involved  in direct  selling.  Taiwan's  government  strictly  regulates  direct
selling activities. For example, Taiwan's government has enacted tax legislation
aimed to  ensure  proper  tax  payments  by  distributors  on  product  sales to
consumers.  As of December 31, 1999,  Nu Skin offered most of its personal  care
products  and  Pharmanex  offered  approximately  one-half  of  its  nutritional
supplements  in  Taiwan.  In August  1999,  Pharmanex  introduced  its  separate
business opportunity and certain of the natural nutritional supplements acquired
in the  Pharmanex  acquisition  into  Taiwan.  Big  Planet  currently  does  not
distribute any products or services in the Southeast Asia markets.

         OTHER  MARKETS.  The Other  Markets  region  currently  consists of the
markets  in  Europe,  the North  American  markets  (which  until  1999 had been
operated  by  private  affiliates)  and  Brazil.  In  March  1999,  the  Company
terminated its license agreement with its affiliate Nu Skin USA which,  prior to
this termination,  had the exclusive right to sell the Company's products within
the United States. Accordingly,  the only revenue the Company recognized in 1998
from sales in the United States  related to license fees paid to the Company for
use of the  Company's  trademarks  and trade names and revenue from sales of the
Company's  products  to Nu Skin USA.  These  fees and  revenue  accounted  for a
majority of the revenue in Other Markets in 1998. As of March 1999,  the Company
has recognized all revenue and associated expenses from sales of products in the
United States. According to the World Federation of Direct Selling Associations,
the direct selling channel in the United States generated sales of approximately
$23 billion of goods and services in 1998,  making the United  States the second
largest  direct  selling  market  in  the  world.  In  February  1999,  Nu  Skin
Enterprises introduced its divisional strategy into the United States, the first
market in which this strategy was  implemented.  Substantially  all of Nu Skin's
personal care products and  Pharmanex's  nutritional  supplements and all of Big
Planet's products and services are available in the United States.

         The  European  markets  first  opened in 1995 with the  opening  of the
United Kingdom, Belgium, the Netherlands, France and Germany. Since that initial
opening, an additional ten markets have been opened in Europe, including Iceland
and Norway in 1999.  Approximately  75 of Nu Skin's  personal  care products are
sold in Europe.  Pharmanex  has  introduced  several IDN products into a limited
number of the European markets. Big Planet currently does not offer any products
in the European market.

         In November 1998, the Company opened the Brazilian market, which is the
Company's  first market in South America.  According to the World  Federation of
Direct  Selling  Associations,  the direct selling  channel in Brazil  generated
sales of approximately  $3.1 billion of goods and services in 1998, prior to the
recent  currency  devaluation,  making Brazil the third largest  direct  selling
market in the world.  Approximately 25% of Nu Skin's


                                      -11-


<PAGE>


personal  care products  have been  introduced in Brazil,  along with 15 locally
produced products.  Neither Big Planet nor Pharmanex has introduced any of their
products into the Brazil market.

DISTRIBUTION SYSTEM

         OVERVIEW OF DISTRIBUTION  SYSTEM. The foundation of the Company's sales
philosophy  and  distribution  system is network  marketing.  Under most network
marketing  systems,  distributors  purchase products for resale to consumers and
for personal  consumption.  Pursuant to the Company's Global  Compensation Plan,
the  Company   currently   sells  products   exclusively   through   independent
distributors  who  are  not  the  Company's  employees.  The  Company's  network
marketing program differs from many other network marketing  programs in several
respects.

     *    The Global  Compensation Plan is among the most financially  rewarding
          plans offered to distributors by network  marketing  companies and can
          result  in  commissions  to  distributors  aggregating  up to 58% of a
          personal care or nutritional  product's  wholesale  price. On a global
          basis,  commissions  have averaged  approximately 39 to 42% of revenue
          from commissionable sales over the last eight years.

     *    The  Company  was  among  the  first  to  allow   distributors  to  be
          compensated  for  product  sales  of  downline-sponsored  distributors
          around the world,  and the Company  believes it is now the first major
          network   marketing   company  to  allow   distributors  to  be  fully
          compensated  for  product  sales  of  downline-sponsored  distributors
          globally across all operating divisions.

     *    The Company's  order and fulfillment  systems  eliminate the need for
          distributors to carry significant levels of inventory.

         Network  marketing is an effective  vehicle to distribute the Company's
products because:

     *    Consumers can learn about products in person from distributors,  which
          the Company  believes is more effective for  premium-quality  products
          than using television and print advertisements,

     *    Direct sales allow for actual product testing by potential customers,

     *    There  is   greater   opportunity   for   distributor   and   customer
          testimonials, and

     *    As  compared  to other  distribution  methods,  distributors  can give
          customers  higher  levels of service  and  attention  by,  among other
          things,  following  up on sales to  ensure  proper  product  usage and
          customer satisfaction and to encourage repeat purchases.

          Direct selling as a distribution channel has been enhanced in the past
decade by  advancements  in  communications,  including  telecommunications  and
Internet  connectivity,  and the  proliferation  of the use of videos  and other
electronic devices.  For this reason, the Company maintains an in-house staff of
creative and video production personnel for timely and cost-effective production
of sales  materials.  In  addition,  the Company has  recently  reorganized  its
Information Technology department in order to, among other things,  leverage Big
Planet's  existing  Internet  resources  and  expertise to  implement  effective
Internet  strategies in each of the  Company's  product  divisions.  The Company
believes that the Internet will become an increasingly important business factor
as more and more  consumers  purchase  products  over the Internet as opposed to
traditional  retail and direct sales channels.  As a result, the Company expects
that direct  sellers will need to adapt their  business  models to integrate the
Internet into their operations to remain successful.  Management is committed to
fully utilizing current and future technological  advances to continue enhancing
the  effectiveness  of direct  selling.  The  Company's  divisions in the United
States currently maintain web sites where products may be ordered. In Japan, the
Company's largest market,  the Company set up an Internet order process in 1999.
Since the  introduction  of the  service in  September  1999,  more than  40,000
Japanese  distributors  have  registered to use such service and have used it to
place over $25 million in sales.


                                      -12-


<PAGE>


         Because of the nature of Big Planet's products and services, Big Planet
distributors  do not  buy  products  for  resale  but act as  independent  sales
representatives of Big Planet.  These  representatives  can earn a commission on
sales  through the Big Planet online store by their  customers.  Big Planet does
not pay  commissions on the wholesale  price but on the gross margins from sales
of services and  products.  If products and services are  purchased  directly by
distributors or customers from third parties with contractual relationships with
Big Planet,  the commission is based on the commission  that Big Planet receives
from such third parties with respect to such sales.

         The Company's revenue depends directly upon the number and productivity
of its  distributors.  Growth  in  sales  volume  requires  an  increase  in the
productivity of distributors  and/or growth in the total number of distributors.
Over the last year,  the Company has  experienced a decline in the number of its
distributors.  The Company cannot assure  stockholders  that the productivity or
number of  distributors  will be sustained at current levels or increased in the
future.  Furthermore,  the Company  estimates  that,  as of December  31,  1999,
approximately 300 distributorships worldwide maintained Hawaiian Blue Diamond or
Blue Diamond executive  distributor levels,  which are the Company's two highest
executive  distributor  levels,  and,  together  with their  extensive  downline
networks, account for substantially all of the Company's revenue.  Consequently,
the  loss  of a  high-level  distributor,  together  with  a  group  of  leading
distributors  in  such  distributor's   downline  network,  or  the  loss  of  a
significant  number of  distributors  for any reason,  could harm the  Company's
business.

         SPONSORING.  The  Company  relies on its  distributors  to sponsor  new
distributors.  While the Company provides, at cost, product samples,  brochures,
magazines and other sales materials,  distributors are primarily responsible for
educating new  distributors  with respect to products,  the Global  Compensation
Plan, and how to build a successful distributorship.

         The  sponsoring  of new  distributors  creates  multiple  levels in the
network marketing structure. Persons that a distributor sponsors are referred to
as "downline" or "sponsored" distributors. If downline distributors also sponsor
new  distributors,  they create  additional  levels in the structure,  but their
downline  distributors  remain in the same  downline  network as their  original
sponsoring distributor.

         Sponsoring  activities  are  not  required  of  distributors.  However,
because of the financial  incentives provided to those who succeed in building a
distributor  network that consumes and resells  products,  the Company  believes
that most of its  distributors  attempt,  with  varying  degrees  of effort  and
success,  to sponsor additional  distributors.  Generally,  distributors  invite
acquaintances to sales meetings in which they present the Company's products and
explain  the Global  Compensation  Plan.  People are often  attracted  to become
distributors  after using the Company's products and becoming regular customers.
Once a person  becomes a  distributor,  he or she is able to  purchase  products
directly from the Company at wholesale prices.  The distributor is also entitled
to sponsor other  distributors in order to build a network of  distributors  and
product users.

         A  potential   distributor  must  enter  into  a  standard  distributor
agreement which obligates the distributor to abide by the Company's policies and
procedures.  Additionally,  in most countries except Japan, a new distributor is
required to enter into a product  purchase  agreement  with the Company's  local
subsidiary,  which  governs  product  purchases.  In some  markets,  the Company
requires  distributors  to purchase a starter kit,  which includes the Company's
policies and procedures, for the approximate cost of producing the starter kit.

         GLOBAL  COMPENSATION  PLAN.  The Company  believes  that one of its key
competitive  advantages is the Company's Global Compensation Plan.  Distributors
receive   higher  levels  of  commissions  as  they  advance  under  the  Global
Compensation Plan. The Global Compensation Plan is seamlessly  integrated across
all  markets in which  distributors  sell  products,  allowing  distributors  to
receive  commissions for global product sales,  rather than merely local product
sales.  The  Company has also  enhanced  the Global  Compensation  Plan to allow
distributors  to develop a seamless  global  network  of  downline  distributors
across any or all of the product divisions.  Management  believes the Company is
the first major  network  marketing  company to allow  distributors  to be fully
compensated  for  global  sales  of   downline-sponsored   distributors   across
separately branded product divisions.


                                      -13-


<PAGE>


         The  Company's   distributors  benefit   significantly  from  receiving
commissions  at the same rate for  sales in  foreign  countries  as for sales in
their  respective  home  countries and across  product  divisions.  In addition,
distributors are not required to establish new distributorships or requalify for
higher  levels of  commissions  within  each new  country in which they begin to
operate,  which is frequently the case under the  compensation  plans of many of
the Company's competitors.  Under the Global Compensation Plan, distributors are
paid  consolidated  monthly  commissions in the distributor's  home country,  in
local  currency,  for  product  sales  in  that  distributor's  global  downline
distributor network across all product divisions.

         HIGH LEVEL OF DISTRIBUTOR INCENTIVES. Based upon management's knowledge
of competitors'  distributor  compensation  plans,  management believes that the
Global  Compensation Plan is among the most financially  rewarding plans offered
to  distributors  by  network  marketing  companies.  Currently,  there  are two
fundamental ways in which distributors can earn money:

     *    Through retail markups on personal care and nutritional  products sold
          wholesale (recommend range of 43% to 60%), and

     *    Through a series of commissions on product sales.

         Commissions  on personal  care and  nutritional  products can result in
commissions  aggregating up to 58% of a product's  wholesale  price. On a global
basis,  commissions  have  averaged  approximately  39 to  42% of  revenue  from
commissionable sales over the last eight years.

         Each of the  Company's  products  carries a  specified  number of sales
volume  points.  Commissions  are based on total personal and group sales volume
points per month.  Sales volume  points are  essentially  based upon a product's
wholesale  cost,  net of any  point-of-sale  taxes.  As a  distributor's  retail
business expands and as he or she successfully  sponsors other distributors into
the  business  who in turn expand  their own  businesses,  he or she  receives a
higher percentage of commissions.

         Once  a  distributor  becomes  an  executive-level   distributor,   the
distributor  can begin to take full  advantage  of the  benefits  of  commission
payments on personal and group sales  volume.  To achieve  executive  status,  a
distributor  must  achieve  specified  personal  and group  sales  volumes for a
required  period of time.  To maintain  executive  status,  a  distributor  must
generally  also  maintain  specified  personal  and  group  sales  volumes.   An
executive's  commissions  can increase  substantially  as downline  distributors
achieve executive status.  In determining  commissions,  the number of levels of
downline  distributors  included in an executive's group increases as the number
of executive distributorships directly below the executive increases.

         On a monthly  basis,  the Company  evaluates  distributor  requests for
exceptions to the terms and conditions of the Global  Compensation  Plan.  While
the general policy is to discourage  exceptions,  the Company  believes that the
flexibility  to grant such  exceptions  is  critical  in  retaining  distributor
loyalty and dedication. In each market,  distributor services personnel evaluate
each such instance and make appropriate recommendations to the Company.

         As of the dates indicated  below,  the Company had the following number
of executive distributors:

Region                1995      1996      1997      1998      1999
- ------               ------    ------    ------    ------    ------

North Asia            4,017    14,844    16,654    17,311    14,601
Southeast Asia        4,129     6,199     5,642     5,091     3,419
Other Markets(1)         27       436       393       379     2,985
                     ------    ------    ------    ------    ------
   Total              8,173    21,479    22,689    22,781    21,005
                     ======    ======    ======    ======    ======
- ----------

(1) Upon the termination of the Nu Skin USA distribution  license in March 1999,
    the Company added 2,757 executive level distributors in the United States.


                                      -14-


<PAGE>


         DISTRIBUTOR  SUPPORT.  The Company is committed to providing high-level
support services  tailored to the needs of its distributors in each market.  The
Company  attempts  to meet the needs and build the  loyalty of  distributors  by
providing  personalized  distributor  services,  a support  staff  that  assists
distributors  as they build  networks  of  downline  distributors  and a liberal
product return policy.  Because many  distributors have only a limited number of
hours each week to  concentrate  on their  business,  the Company  believes that
maximizing a distributor's  efforts by providing  effective  distributor support
has been and will continue to be important to the Company's success.

         Through  training  meetings,  annual  conventions,   distributor  focus
groups,  regular  telephone  conference  calls and other personal  contacts with
distributors,  the  Company  seeks to  understand  and  satisfy the needs of its
distributors.  The Company provides walk-in, telephonic and computerized product
fulfillment and tracking services that result in  user-friendly,  timely product
distribution.  Several walk-in centers maintain meeting rooms which distributors
may utilize in training and sponsoring  activities.  In addition, the Company is
committed to evaluating new ideas in technology and services that it can provide
to distributors,  such as automatic  product  reordering.  The Company currently
utilizes  voicemail,  teleconferencing,  fax and  Internet  services  to provide
Company and product  information  and  ordering and to handle group and personal
sales volume inquiries.

         RULES  AFFECTING  DISTRIBUTORS.   The  Company's  standard  distributor
agreement,  policies and  procedures  and  compensation  plan contained in every
starter and/or  introductory  kit outline the scope of  permissible  distributor
marketing  activities.  The  distributor  rules and  guidelines  are designed to
provide  distributors with maximum flexibility and opportunity within the bounds
of governmental  regulations  regarding  network  marketing and prudent business
policies  and  procedures.  Distributors  are  independent  contractors  and are
expressly  prohibited from representing  themselves as agents or employees.  The
Company  requires  distributors to present  products and business  opportunities
ethically   and   professionally.   Distributors   further   agree   that  their
presentations  to customers must be consistent with, and limited to, the product
claims and representations made in literature  distributed by the Company. Under
most regulations  governing  nutritional  supplements,  no medical claims may be
made  regarding  the products,  nor may  distributors  prescribe any  particular
product as suitable for any specific ailment.  Even though sponsoring activities
can be  conducted  in many  countries,  distributors  may not conduct  marketing
activities outside of countries in which the Company currently conducts business
and further may not export for sale products from one country to another.

         Distributors  must  represent  to the  Company  that  their  receipt of
commissions  is based on retail sales and  substantial  personal  sales efforts.
Exhibiting  commission  statements  or checks is  prohibited.  The Company  must
produce or pre-approve all sales aids used by  distributors  such as videotapes,
audiotapes, brochures, promotional clothing and other miscellaneous items.

         Distributors  may not use any  form of  media  advertising  to  promote
products.  Products may be promoted  only by personal  contact or by  literature
produced   or   approved   by  the   Company.   Generic   business   opportunity
advertisements,  without using the Company's  name,  may be placed in accordance
with required  guidelines in some  countries.  The Company's logos and names may
not be  permanently  displayed  at any  location.  Distributors  may not use the
Company's  trademarks  or other  intellectual  property  without  the  Company's
consent.

         Products  generally  may  not  be  sold,  and  the  Company's  business
opportunities may not be promoted, in traditional retail environments. Pharmanex
has made an  exception  to this rule and has allowed its  products to be sold in
independently owned  pharmacies and drug stores meeting specified  requirements.
Additionally,  distributors  may not  sell at  conventions,  trade  shows,  flea
markets, swap meets and similar events.  Distributors who own or are employed by
a service-related business such as a doctor's office, hair salon or health club,
may make  products  available  to regular  customers as long as products are not
displayed  visibly to the general public in such a way as to attract the general
public into the establishment to purchase products.

         Generally,  a distributor can receive commission bonuses on nutritional
and personal care products only if, on a monthly basis, the distributor:


                                      -15-


<PAGE>


     *    Achieves at least 100 points, which is approximately $100, in personal
          sales volume,

     *    Documents retail sales to at least five retail customers,

     *    Sells and/or consumes at least 80% of personal sales volume, and

     *    Is not in default of any material policies or procedures.

         The  Company  systematically  reviews  alleged  reports of  distributor
misbehavior.  If the Company  determines  that a distributor has violated any of
the  distributor   policies  or  procedures,   the  Company  may  terminate  the
distributor's rights completely. Alternatively, the Company may impose sanctions
such as warnings,  probation,  withdrawal  or denial of an award,  suspension of
privileges of a  distributorship,  fines or penalties,  withholding  commissions
until specified conditions are satisfied or other appropriate injunctive relief.
A distributor may voluntarily terminate his/her distributorship at any time.

         PAYMENT.  Distributors  generally  pay for products  prior to shipment.
Accordingly,  the Company  carries  minimal  accounts  receivable.  Distributors
typically pay for products in cash,  by wire transfer and by credit card.  Cash,
which  represents a significant  portion of all  payments,  is received by order
takers in the  distribution  centers when orders are  personally  picked up by a
distributor.

         SALES  AIDS.  The  Company  provides an  assortment  of  sales  aids to
facilitate the sales of its products.  In dollar terms, the largest sales aid is
the Company's  starter kit which includes  materials such as product  brochures,
training materials and order forms. Sales aids include  videotapes,  audiotapes,
brochures,  promotional  clothing and other  miscellaneous  items to help create
consumer awareness of the Company and its products. Sales aids are priced at the
Company's  approximate  cost,  and  distributors  do not receive  commissions on
purchases of sales aids.

         PRODUCT  GUARANTEES.  The  Company  believes  that it is among the most
consumer-protective  companies in the direct selling industry.  For 30 days from
the date of  purchase,  the  Company's  product  return  policy  allows a retail
purchaser to return any product to the distributor  through whom the product was
purchased for a full refund. After 30 days from the date of purchase, the return
privilege is in the  discretion of the  distributor.  Because  distributors  may
return unused and  resalable  products to the Company for a refund of 90% of the
purchase  price for one year,  they are encouraged to provide  consumer  refunds
beyond 30 days. In addition, the Company's product return policy is an important
tool used by  distributors  in developing a retail  customer base. The Company's
experience  with  actual  product  returns has  averaged  less than 5% of annual
revenue  through  1999.  Because many of Big Planet's  products and services are
provided  directly to consumers by third-party  vendors,  the same 30-day return
privilege  does not apply to products  purchased by consumers  from such vendors
unless such vendors otherwise agree.

COMPETITION

         PERSONAL CARE AND NUTRITIONAL  PRODUCTS.  The markets for personal care
and  nutritional  products  are large and  intensely  competitive.  The  Company
competes  directly with numerous  companies that manufacture and market personal
care and nutritional  products in each of the Company's  product  categories and
product lines.  The Company  competes with other  companies in the personal care
and  nutritional  products  industry by emphasizing  the  innovation,  value and
premium-quality   of  its  products  and  the   convenience   of  the  Company's
distribution  system.  Many of the Company's  competitors have much greater name
recognition  and  financial   resources  than  the  Company.   Moreover,   large
pharmaceutical   companies  are  increasingly   entering  into  the  nutritional
supplement  market. In addition,  personal care and nutritional  products can be
purchased  in a wide  variety of  channels  of  distribution.  While the Company
believes that  consumers  appreciate the  convenience of ordering  products from
home  through a sales  person or  through a catalog,  the buying  habits of many
consumers  accustomed to purchasing products through traditional retail channels
are  difficult  to change.  The  Company's  product  offerings  in each  product
category  are also  relatively  small  compared to the wide  variety of products
offered by many other personal care and  nutritional  product  companies.  There
cannot be any assurance that the


                                      -16-


<PAGE>


Company's  personal care and nutrition  business and results of operations  will
not be harmed by market conditions and competition in the future.

         TECHNOLOGY, INTERNET, AND TELECOMMUNICATIONS PRODUCTS AND SERVICES. The
markets for technology,  Internet and  telecommunications  products and services
are  similarly  large and  intensely  competitive.  In  addition,  the  Internet
services  and  e-commerce  markets  are new and  rapidly  evolving.  The Company
expects the  competition  to intensify  further in these  markets in the future.
Barriers  to  entry  for  e-commerce  are  relatively  low as  current  and  new
competitors  can launch new Web sites at  relatively  low  costs.  Big  Planet's
online  shopping  services  also  compete with other  channels of  distribution,
including  catalogue sales and traditional retail sales. Big Planet currently or
potentially    competes   with   other    companies   for   its   Internet   and
telecommunications services and products, including:

     *    Established,  large online  services  providers such as America Online
          and Microsoft Network,

     *    Local,  regional  and  national  Internet  service  providers  such as
          MindSpring and Earthlink,

     *    National  telecommunications  companies such as AT&T Corporation,  MCI
          WorldCom, Inc. and Sprint Corporation, and

     *    Numerous e-commerce Web sites such as Amazon.com and Buy.com.

Many  of Big  Planet's  competitors  have  much  greater  name  recognition  and
financial resources than the Company. In addition,  the Company understands that
some  e-commerce  vendors have  elected to sell  products for little or no gross
margins and to generate  revenue  through  the sale of  advertising.  Big Planet
would have a difficult time competing  based on price with such vendors  because
its distribution system results in a commission payment based on such sales. Big
Planet may be at a  disadvantage  because it relies upon  services  and products
provided by third  parties  and must rely on its ability to acquire  quality and
reliable  services from vendors at a price that allows its  distributors to sell
services at competitive  rates and still generate  attractive  commissions.  Big
Planet attempts to compete with other companies in this market through  offering
convenient   access   to  a   wide   variety   of   technology,   Internet   and
telecommunications services and products at competitive prices with a high level
of customer  service.  There can be no assurance that Big Planet's  business and
results  of  operations  will not be harmed by the  intense  competition  in the
technology, Internet and telecommunications market.

         NETWORK  MARKETING  COMPANIES.  The Company  also  competes  with other
direct selling organizations,  some of which have a longer operating history and
higher visibility, name recognition and financial resources. The leading network
marketing company in the Company's existing markets is Amway Corporation and its
affiliates.  The Company  competes for new  distributors  on the strength of its
multiple business  opportunities,  product offerings,  Global Compensation Plan,
management strength and appeal of the Company's  international  operations.  The
Company anticipates the entry of many more direct selling organizations into the
marketplace as this distribution channel expands over the next several years and
as  existing  competitors  expand  into new  markets.  In order to  successfully
compete in this  market and attract and retain  distributors,  the Company  must
maintain the  attractiveness of its business  opportunities to its distributors.
There can be no assurance that the Company will be able to successfully meet the
challenges posed by this increased competition.

INTELLECTUAL PROPERTY

         The Company's major  trademarks are registered in the United States and
in many other countries,  and the Company considers its trademark  protection to
be very important to its business.  The major trademarks  include the following:
Nu Skin, Interior Design Nutritionals,  IDN, Pharmanex, Big Planet, and LIFEPAK.
The Company  generally  registers its important  trademarks in the United States
and each market where the Company operates or has plans to operate. In addition,
a number of the Company's  products are based on  proprietary  technologies  and
formulations.


                                      -17-



<PAGE>


GOVERNMENT REGULATION

         DIRECT SELLING  ACTIVITIES.  Direct selling activities are regulated by
various federal,  state and local governmental agencies in the United States and
foreign countries.  These laws and regulations are generally intended to prevent
fraudulent or deceptive  schemes,  often referred to as "pyramid," "money games"
or "chain  sales"  schemes,  that promise quick rewards for little or no effort,
require high entry costs,  use high pressure  recruiting  methods  and/or do not
involve legitimate  products.  The laws and regulations in the Company's current
markets often:

     *    Impose   cancellation/product    return,   inventory   buy-backs   and
          cooling-off rights for consumers and distributors,

     *    Require the Company or its distributors to register with  governmental
          agencies,

     *    Impose reporting requirements, and/or

     *    Impose upon the Company requirements,  such as requiring  distributors
          to maintain levels of retail sales to qualify to receive  commissions,
          to  ensure  that  distributors  are  being  compensated  for  sales of
          products and not for recruiting new distributors.

The extent and provisions of these laws,  however,  vary from country to country
and  can  impose  significant  restrictions  and  limitations  on the  Company's
business  operations.  For example,  in South Korea, the Company cannot pay more
than 35% of its revenue to its distributors in any given month. In Germany,  the
German   Commercial  Code  prohibits   using  direct   salespersons  to  promote
multi-level marketing arrangements by making the inducement to purchase products
for resale illegal.  Accordingly,  the Company,  through its German  subsidiary,
sells  products  to  consumers  through  a  "commercial  agent"  rather  than  a
distributor. As a result, in Germany the Company is subject to potential tax and
social  insurance  liability as well as agency laws governing the termination of
commercial  agents.  The European  Commission is also  currently  monitoring the
direct sales industry which could lead to European Union level regulation in the
Company's markets in Europe.

         Based on the Company's  research conducted in opening existing markets,
the nature and scope of inquiries from government  regulatory  authorities,  and
the  Company's  history  of  operations  in such  markets to date,  the  Company
believes  that its  method of  distribution  is in  compliance  in all  material
respects with the laws and regulations  relating to direct selling activities of
the  countries in which the Company  currently  operates.  The PRC currently has
laws in place that prohibit the Company from conducting  business in such market
using the Company's  existing  business  model.  The PRC recently  announced its
intention  to lift  this  temporary  ban in  2003.  There  can be no  assurance,
however,  that the Company will be allowed to conduct business in new markets or
continue to conduct business in each of its existing markets.  See "Risk Factors
- -- Laws and  regulations  may  prohibit or severely  restrict  our direct  sales
efforts  and cause  our  sales and  profitability  to  decline"  for  additional
discussion of the regulatory environment for network marketing.

         REGULATION OF PERSONAL  CARE AND  NUTRITIONAL  PRODUCTS.  The Company's
personal care and  nutritional  products and related  promotional  and marketing
activities are subject to extensive governmental regulation by numerous domestic
and foreign  governmental  agencies and authorities.  These include the Food and
Drug  Administration (the "FDA"), the Federal Trade Commission (the "FTC") , the
Consumer  Product  Safety  Commission,  and  the  United  States  Department  of
Agriculture  in the United  States,  State  Attorneys  General  and other  state
regulatory agencies, and the Ministry of Health and Welfare in Japan.

         The  Company's  markets  have  varied  regulations  concerning  product
formulation,  labeling,  packaging and  importation.  These laws and regulations
often require the Company to, among other things:

     *    Reformulate  products  for a  specific  market  to meet  the  specific
          product formulation laws of such country,


                                      -18-


<PAGE>


     *    Conform product labeling to the regulations in each country, and

     *    Register or qualify products with the applicable  government authority
          or obtain necessary approvals or file necessary  notifications for the
          marketing of such products.

For example,  in Japan,  the Ministry of Health and Welfare requires the Company
to have an import  business  license and to register  each personal care product
imported into Japan.  The Company must also reformulate many products to satisfy
other Ministry of Health and Welfare  regulations.  In Taiwan,  all  "medicated"
cosmetic and pharmaceutical products require registration. These regulations can
limit the Company's  ability to import  products into the Company's  markets and
can delay introductions of new products into markets as the Company goes through
the registration  and approval  process for such products.  The sale of cosmetic
products is  regulated in the  European  Union member  states under the European
Union  Cosmetics  Directive,  which requires a uniform  application  for foreign
companies making personal care product sales.

         Nutritional  supplements  are  strictly  regulated  in   the  Company's
markets.  These markets have varied  regulations  that apply to and  distinguish
nutritional health  supplements from "drugs" or  "pharmaceutical  products." For
example,  the  Company's  products are regulated by the FDA of the United States
under the Federal  Food,  Drug and  Cosmetic  Act.  The Federal  Food,  Drug and
Cosmetic  Act has  been  amended  several  times  with  respect  to  nutritional
supplements,  most recently by the Nutrition  Labeling and Education Act and the
Dietary  Supplement Health and Education Act. The Dietary  Supplement Health and
Education Act establishes  rules for determining  whether a product is a dietary
supplement.  Under this statute,  dietary  supplements  are regulated  more like
foods than drugs,  are not subject to the food  additive  provisions of the law,
and are  generally  not required to obtain  regulatory  approval  prior to being
introduced to the market. None of this infringes,  however, upon the FDA's power
to remove an unsafe  substance  from the market.  In the event a product,  or an
ingredient in a product,  is classified as a drug or  pharmaceutical  product in
any market, the Company will generally not be able to distribute such product in
such  market  through  the  Company's  distribution  channel  because  of strict
restrictions  applicable  to drug  and  pharmaceutical  products.  For  example,
certain of  Pharmanex's  nutritional  products,  such as BIOGINGKO  27/7 and St.
John's Wort,  may not be marketed  through the direct  sales  channel in certain
European markets,  such as Germany and Austria, and CHOLESTIN cannot be marketed
in South  Korea.  In addition,  the FDA has recently  appealed the decision of a
federal  district  court that  CHOLESTIN  could be sold as a dietary  supplement
under the Dietary  Supplement  Health and Education  Act. If the FDA succeeds in
overturning the district  court's  decision,  the Company will be unable to sell
CHOLESTIN in its current form without first obtaining FDA approval.

         Many  of the Company's  existing  markets also regulate  product claims
and  advertising.  These laws  regulate the types of claims and  representations
that can be made  regarding  the  efficacy  of  products,  particularly  dietary
supplements. Accordingly, these regulations can limit the ability of the Company
and its  distributors to inform  consumers of the full benefits of the Company's
products.  This can make it difficult to  adequately  distinguish  the Company's
quality products from lower-price products of poor quality that do not offer the
same level of benefits.  In Japan, the Company and its distributors are severely
restricted in making any claims  concerning the health benefits of the Company's
nutritional supplements. In the United States, the Company is unable to make any
claim that any of the Company's  nutritional  supplements  will diagnose,  cure,
mitigate,  treat or prevent disease. The Dietary Supplement Health and Education
Act, however, permits substantiated,  truthful and non-misleading  statements of
nutritional  support  to be made in  labeling,  such  as  statements  describing
general well being  resulting from  consumption  of a dietary  ingredient or the
role of a nutrient or dietary ingredient in affecting or maintaining a structure
or a function of the body. The FDA recently issued final regulations  concerning
these issues.  One of the strategic  purposes of the  Company's  acquisition  of
Pharmanex was to obtain additional resources to enhance the Company's ability to
comply with these requirements in the Company's markets.

         The FTC similarly  requires that product  claims be  substantiated.  In
1994,  Nu Skin  International,  Inc.,  a  subsidiary  of the  Company  ("Nu Skin
International"),  and three of its  distributors  entered into a consent  decree
with the FTC with respect to its investigation of product claims and distributor
practices.   As  part  of  the  settlement  of  this   investigation,   Nu  Skin
International  paid  approximately  $1.0 million to the FTC. In August


                                      -19-


<PAGE>


1997, Nu Skin  International  reached a settlement  with the FTC with respect to
product  claims and its  compliance  with the 1994 consent  decree,  pursuant to
which settlement Nu Skin International paid $1.5 million to the FTC.

         The Company and its  vendors are also  subject to laws and  regulations
governing the  manufacturing  of the  Company's  products.  For example,  in the
United States the FDA  regulations  establish Good  Manufacturing  Practices for
foods and drugs. The FDA has also proposed detailed Good Manufacturing Practices
for nutritional supplements; however, no such regulations have yet been adopted.

         To date, the Company has not experienced any difficulty maintaining its
import licenses but has experienced  complications  regarding  health and safety
and food and drug  regulations for nutritional  products.  Many of the Company's
products  have  required  reformulation  to comply with local  requirements.  In
addition,  in Europe there is no uniform  legislation  governing the manufacture
and  sale  of   nutritional   products.   Complex   legislation   governing  the
manufacturing and sale of nutritional  products in this market has inhibited the
Company's  ability  to gain  quick  access  to  this  market  for the  Company's
nutritional  supplements.  These conditions could continue to delay sales of the
Company's nutritional supplements in these markets,  particularly Germany, which
already  has  a  large  nutritional,   herbal  and  dietary  products  industry.
Currently,  the Company is only  marketing  its core  nutritional  products in a
limited number of countries in the European market.

         INTERNET/TELECOMMUNICATIONS  REGULATION. In the United States, Internet
service providers are generally  considered "enhanced service providers" and are
exempt  from  federal  and  state   regulations   governing   common   carriers.
Accordingly,  Big Planet's  provision of Internet  access  services is currently
exempt from tariff, certification and rate regulation. Nevertheless, regulations
governing  disclosure of  confidential  information,  copyright,  excise tax and
other  requirements apply to Big Planet's provision of Internet access services.
In  addition,  the  applicability  of certain  existing  laws to the Internet is
uncertain. The majority of laws were adopted prior to the advent of the Internet
and related  technologies  and do not clearly  address unique issues  associated
with the Internet and related technologies. Additionally regulations directly or
indirectly  governing Internet service providers could be adopted in the future.
Accordingly,  there can be no assurance  that  operations  will not be adversely
affected by the adoption of any such laws or the application of existing laws to
the Internet.

         Big  Planet's  telecommunications  products and services are subject to
varying degrees of telecommunications regulation in each of the jurisdictions in
the United States in which Big Planet operates.  In the United States,  domestic
telecommunications  service  and  international  communications  services in the
United  States are  subject to the  provisions  of the  Communications  Act,  as
amended  by the  Telecommunications  Act of  1996,  and  Federal  Communications
Commission (the "FCC") regulations and rules adopted thereunder,  as well as the
applicable  laws and  regulations of the various  states.  Big Planet  currently
offers long distance and cellular  services through master agency  relationships
with Qwest Communications,  AT&T Wireless and Encore  Telecommunications.  Under
such  relationships,  Qwest, AT&T and Encore are the regulated  provider of such
services and Big Planet is not subject to the  jurisdiction  of state or federal
telecommunications  regulatory  bodies in  connection  with the offering of such
products and services. Big Planet is also currently providing enhanced voice and
data  communication  services as a result of its recent transaction with I-Link.
Although  these  services  are  currently  not  regulated  by state  or  federal
telecommunications   agencies,  the  FCC  is  conducting  an  inquiry  into  the
applicability  of traditional  telecommunications  regulations to such services.
Currently, the I-Link services can be considered "enhanced services" exempt from
federal and state  regulations  governing common carriers.  Notwithstanding  the
foregoing,  Big Planet is currently authorized on both a federal and state level
(in  substantially   all  50  states)  to  provide   traditional  long  distance
telecommunications service. To the extent Big Planet elects to become a reseller
of  long  distance  services  or  the  provision  of  enhanced  voice  and  data
communication  services  becomes subject to  regulations,  Big Planet may become
subject to rules and regulations  which may impose  material  burdens on the Big
Planet's operations or financial performance.

         Big Planet is not currently  providing  Internet or  telecommunications
services in any foreign  markets.  In overseas  markets,  such services would be
subject to the regulatory  regimes in each of the countries in which it seeks to
conduct  business.  Local  regulations  range from  permissive  to  restrictive,
depending  upon  the  country.  Many  overseas  telecommunications  markets  are
undergoing  dramatic  changes  as a result of  privatization  and  deregulation.
Despite  recent  trends  toward  deregulation,  some  countries do not currently
permit competition in


                                      -20-


<PAGE>


the provision of public switched voice  telecommunications  services, which will
limit Big Planet's and other similarly  situated United  States-based  carriers'
ability to provide telecommunications  services in some markets. Some countries,
including  Japan,  presently  subject  Internet  access  service  to  regulatory
oversight under existing telecommunications laws in some circumstances.

         OTHER REGULATORY  ISSUES.  As a United States entity operating  through
subsidiaries  in  foreign  jurisdictions,  the  Company  is  subject  to foreign
exchange  control and  transfer  pricing  laws that  regulate  the flow of funds
between the  Company's  subsidiaries  and the  Company  for  product  purchases,
management  services  and  contractual   obligations  such  as  the  payment  of
distributor commissions. The Company believes that it is operating in compliance
with all applicable foreign exchange control and transfer pricing laws. However,
there can be no  assurance  that the  Company  will  continue  to be found to be
operating in compliance with foreign exchange control and transfer pricing laws,
or that such laws will not be modified,  which, as a result, may require changes
in the Company's operating procedures.

         As is the case  with  most  companies  that  operate  in the  Company's
product  categories,  the Company has from time to time received  inquiries from
government regulatory authorities regarding the nature of the Company's business
and  other  issues  such as  compliance  with  local  direct  selling,  customs,
taxation, foreign exchange control,  securities and other laws. Although to date
none of these  inquiries  has  resulted in a finding  materially  adverse to the
Company,   adverse  publicity   resulting  from  inquiries  into  the  Company's
operations  by United States and state  government  agencies in the early 1990s,
stemming  in part from  alleged  inappropriate  product and  earnings  claims by
distributors,  and in the mid 1990s  resulting  from adverse media  attention in
South  Korea,  harmed the  Company's  business  and results of  operations.  The
Company could face similar inquiries in the future, which, either as a result of
findings adverse to the Company as a result of adverse publicity  resulting from
the instigation of such inquiries, could harm the Company's business and results
of operations.

         Based on the Company's experience and research and the nature and scope
of inquiries from government regulatory  authorities,  the Company believes that
it is in material  compliance  with all  regulations  applicable to the Company.
Despite this belief, the Company could be found not to be in material compliance
with existing  regulations as a result of, among other things,  the considerable
interpretative  and enforcement  discretion given to regulators or misconduct by
independent distributors.

         Any assertion or determination that the Company or its distributors are
not in compliance  with existing  laws or  regulations  could harm the Company's
business or results of operations.  In addition, in any country or jurisdiction,
the  adoption of new laws or  regulations  or changes in the  interpretation  of
existing laws or regulations could generate  negative  publicity and/or harm the
Company's business and results of operations.  Government agencies and courts in
any of the Company's markets could use their discretionary  powers and authority
to interpret and apply laws in a manner that would limit the  Company's  ability
to  operate  or  otherwise  harm the  Company's  business.  The  Company  cannot
determine  the  effect,  if  any,  that  future   governmental   regulations  or
administrative  orders  may have on its  business  and  results  of  operations.
Governmental  regulations  in countries  where the Company  plans to commence or
expand  operations may prevent,  delay or limit market entry of certain products
or require the reformulation of such products. Regulatory action, whether or not
it results in a final determination adverse to the Company, has the potential to
create  negative  publicity,  with  detrimental  effects on the  motivation  and
recruitment  of  distributors  and,  consequently,  on the  Company's  sales and
earnings.

EMPLOYEES

         As of December 31, 1999, the Company had approximately  2,800 full-time
and  part-time  employees.  None of the employees is  represented  by a union or
other collective  bargaining  group. The Company believes its relationship  with
its employees is good,  and does not  currently  foresee a shortage in qualified
personnel needed to operate the Company's business.


                                      -21-


<PAGE>


RISK FACTORS

         There are certain  significant  risks that the Company  faces,  many of
which are substantial in nature.  The following risks and information  should be
considered in connection  with the other  information  contained in this filing.
The Securities and Exchange  Commission (the "SEC") has issued regulations which
require  these risk factors to be presented in first person  narrative and other
"plain English" styles required by the SEC. The purpose of these requirements is
to make the risk factors easier to understand and more clear.

FAILURE  TO  SUCCESSFULLY  IMPLEMENT  THE  DIVISIONAL  STRATEGY  COULD  HARM OUR
BUSINESS AND RESULTS OF OPERATIONS.

         We have faced  challenges in  implementing  our divisional  strategy in
1999.  The growth outlook for the year 2000 and beyond is based upon the success
of this strategy of focusing on three divisions of products and opportunity.  If
we are unable to successfully  integrate this strategy,  or if the strategy does
not  generate  increased  distributor  activity  and  productivity,  then we may
experience  lower  revenue,  earnings and business  synergies  than we currently
expect from such strategy. Some of the challenges include:

     *    Distributor uncertainty concerning the strategy, the implementation of
          the strategy and related changes to the distributor compensation plan,

     *    Longer than anticipated delays in obtaining incremental revenue growth
          and distributor growth from the implementation of the strategy,

     *    Unforeseen  expenses or difficulties in the further  implementation of
          the strategy, and

     *    Increasing  strain on  management  to  effectively  manage a worldwide
          business that is growing in complexity and diversity  across all three
          divisions and in all markets.

IF THE NUMBER OR PRODUCTIVITY OF INDEPENDENT DISTRIBUTORS DOES NOT INCREASE, OUR
REVENUE WILL NOT INCREASE.

         To  increase  revenue,  we must  increase  the  number  of  and/or  the
productivity of our distributors.  We can provide no assurances that distributor
numbers will increase or remain  constant or that  productivity  will  increase.
Over  the  past  year,  we have  experienced  a  decline  in the  number  of our
distributors. This trend may continue. Distributors may terminate their services
at any time,  and, like most direct  selling  companies,  there is high turnover
among  distributors  from year to year.  We cannot  accurately  predict  how the
number and productivity of distributors may fluctuate  because we primarily rely
upon existing distributors to sponsor and train new distributors and to motivate
new and existing distributors.  Operating results could be adversely affected if
our  existing  and new  business  opportunities  and  products  do not  generate
sufficient  economic  incentive or interest to retain existing  distributors and
attract new  distributors.  The number and  productivity  of  distributors  also
depend on several additional factors, including:

     *    Adverse publicity regarding us, our products, our distribution channel
          or our competitors,

     *    The public's perception of our products and their ingredients,

     *    The  public's  perception  of  our  distributors  and  direct  selling
          businesses in general, and

     *    General economic and business conditions.

In addition,  we may face  "saturation" or maturity levels in a given country or
market.  This is of particular  concern in Taiwan,  where industry  sources have
estimated that up to 10% of the  population is already  involved in some form of
direct  selling.  The  maturity of certain of our markets  could also affect our
ability to attract and retain distributors in those markets.


                                      -22-


<PAGE>


ADVERSE  ECONOMIC AND POLITICAL  CONDITIONS IN SOME ASIAN MARKETS,  PARTICULARLY
JAPAN, COULD HARM OUR BUSINESS.

         Economic and political  conditions in most Asian markets have been poor
in recent years and may not improve or may worsen.  In 1998 and 1999 our revenue
and net income decreased in part because of economic conditions in these markets
and stagnant consumer confidence.  Continued or worsening economic and political
conditions in Asia,  particularly  in Japan given that market's  significance to
our operations, could further reduce our revenue and net income.

CURRENCY  EXCHANGE RATE  FLUCTUATIONS  COULD LOWER OUR REPORTED  REVENUE AND NET
INCOME.

         We recognize  most of our revenue in  non-United  States  markets using
local currencies.  We purchase  inventory  primarily in the United States and in
U.S. dollars.  In preparing our financial  statements,  we translate revenue and
expenses in these countries from their local  currencies into U.S. dollars using
weighted average exchange rates. We had favorable exchange rate movement in 1999
that helped to partially  offset the local currency decline in revenue in Japan.
Given the  uncertainty  of exchange rate  fluctuations,  we cannot  estimate the
effect  these  fluctuations  may have upon  future  business,  product  pricing,
results of  operations  or  financial  condition.  However,  because  nearly all
revenue is realized  in local  currencies  and the  majority of cost of sales is
denominated  in U.S.  dollars,  gross profits will be  positively  affected by a
weakening in the U.S. dollar and will be negatively  affected by a strengthening
of the U.S.  dollar.  Although we attempt to reduce  exposure  to exchange  rate
fluctuations by using foreign currency exchange contracts,  we cannot be certain
these contracts or any other hedging activity will  effectively  reduce exchange
rate exposure.

GOVERNMENT INQUIRIES, INVESTIGATIONS AND ACTIONS COULD HARM OUR BUSINESS.

         From time to time we receive formal and informal inquiries from various
government  regulatory  authorities  about our business and our compliance  with
local laws and regulations. Any assertion or determination that we or any of our
distributors  are not in  compliance  with existing  laws or  regulations  could
potentially  harm our business.  Even if  governmental  actions do not result in
rulings or orders, they potentially could decrease distributor  productivity and
create negative  publicity.  Negative publicity could  detrimentally  affect our
efforts to motivate  and  recruit new  distributors  and,  consequently,  reduce
revenue and net income.

THE LOSS OF KEY HIGH-LEVEL DISTRIBUTORS COULD REDUCE OUR REVENUE.

         Although we have approximately 500,000 distributors,  approximately 300
distributors  currently occupy the highest levels under the Global  Compensation
Plan.   These   distributors,   together  with  their   extensive   networks  of
downline-sponsored  distributors,  account for substantially all of our revenue.
As a  result,  the  loss  of a  high-level  distributor  or a group  of  leading
distributors  in such  distributor's  network  of  downline  distributors  could
significantly reduce our revenue.

LAWS AND REGULATIONS MAY PROHIBIT OR SEVERELY  RESTRICT OUR DIRECT SALES EFFORTS
AND CAUSE OUR SALES AND PROFITABILITY TO DECLINE.

         Various government  agencies throughout the world regulate direct sales
practices,  intending  generally to prevent fraud.  If we are unable to continue
business in existing  markets or commence  operations in new markets  because of
such laws,  our revenue and  profitability  will decline.  The PRC and Singapore
currently  have laws that prohibit us from  conducting  business in such markets
under our current  distribution  model. Other countries in which we currently do
business could change their laws or regulations to negatively affect or prohibit
completely direct sales efforts. Additionally, government agencies and courts in
the  countries  where  we  operate  may  use  their  powers  and  discretion  in
interpreting and applying laws in a manner that limits our ability to operate or
otherwise  harms our business.  Also,  if any  governmental  authority  brings a
regulatory  enforcement action against us that interrupts business,  revenue and
earnings  would  likely  suffer.  See  "Government  Regulation"  for  additional
discussion of regulations and laws governing our direct sales practices.


                                      -23-


<PAGE>


CHALLENGES BY PRIVATE PARTIES COULD HARM OUR BUSINESS.

         We are currently  subject to litigation  commenced by certain  Canadian
distributors  in 1993 which involves claims under U.S.  federal  securities laws
and state  anti-pyramid  laws. An adverse judicial  decision in such lawsuit,  a
determination  that  our  marketing  system  constitutes  a  security,   or  the
initiation  of  additional  lawsuits  challenging  the  legality  of our network
marketing  system would harm our  business.  In the United  States,  the network
marketing  industry and  regulatory  authorities  have  generally  relied on the
implementation  of  distributor  rules and policies  designed to promote  retail
sales, to protect  consumers and to prevent  inappropriate  activities,  such as
inventory   loading,   to  distinguish   between  legitimate  network  marketing
distribution  plans and unlawful  pyramid  schemes.  We have  adopted  rules and
policies  based on those the FTC found  acceptable  in reviewing the legality of
Amway  Corporation's  marketing  system.  We have also  developed  our rules and
policies  based on  negotiations  and  discussions  with the Attorney  Generals'
offices in several states and the FTC, and based on industry  standards required
by  domestic  and  global  direct  sales  associations.   Legal  and  regulatory
requirements concerning network marketing systems, however, involve a high level
of  subjectivity,  are  inherently  fact  based  and  are  subject  to  judicial
interpretation.  For example, in a 1996 case, WEBSTER V. OMNITRITION,  the Ninth
Circuit Court of Appeals ruled that the existence of rules  patterned  after the
rules  reviewed by the FTC in the Amway case do not establish as a matter of law
that a network marketing system is legal. The court indicated that a company may
need to introduce evidence that the rules and policies are enforced and actually
serve  to  deter  inventory  loading  and  encourage  retail  sales  in order to
demonstrate  that a particular  network  marketing  system is lawful.  The Ninth
Circuit also raised  questions and issues  concerning the  effectiveness  of the
rules at issue in that case and referred the case back to the trial court. These
issues have not been definitively addressed by either a regulatory body or court
since  WEBSTER V.  OMNITRITION.  Because  of the  foregoing,  we can  provide no
assurance that we would not be harmed by the  application or  interpretation  of
statutes or regulations governing network marketing.

GOVERNMENT   REGULATION  OF  PRODUCTS  AND  SERVICES  MAY  RESTRICT  OR  INHIBIT
INTRODUCTION OF THESE PRODUCTS IN SOME MARKETS AND COULD HARM OUR BUSINESS.

         We  may be unable to introduce  our products in some markets if we fail
to  obtain  needed  regulatory  approvals,  or if any  product  ingredients  are
prohibited.  For example,  the FDA is seeking to prohibit  the  marketing of our
product  CHOLESTIN  as a dietary  supplement  in the United  States.  If the FDA
prevails, this would adversely affect sales of CHOLESTIN in its current form. In
addition, regulations in Germany and Austria currently prevent us from marketing
certain  products such as St. John's Wort and BIOGINKGO 27/7. In addition,  some
markets  have  restrictions  on private  competition  and foreign  ownership  of
telecommunications products and services. The Internet is an emerging technology
and market and, as such, new laws and  regulations  could be adopted to regulate
such market and services  that could affect our  business.  Failure to introduce
products or delays in  introducing  products  could reduce  revenue and decrease
profitability.  Regulators also may prohibit us from making  therapeutic  claims
about products despite research and independent  studies supporting such claims.
These product claim restrictions could lower sales of some of our products.  See
"Government  Regulation" for more information about government regulation of our
products and services.

CHANGES IN TAX LAWS COULD HARM OUR BUSINESS.

         We are subject to various domestic and foreign tax,  foreign  exchange,
import duty and  transfer  price laws.  These laws can be complex and subject to
various interpretations. We are subject to various risks including:

     *    Changes  in any such laws  that  result  in  higher  taxes or  duties,
          subject   more  of  our  income  to   taxation   in  higher   tax-rate
          jurisdictions,  subject  our sales to  point-of-sales  or  value-added
          taxes, or impose new or additional taxes.

     *    Any  investigation or determination by regulatory  authorities that we
          are not in compliance with such laws.


                                      -24-


<PAGE>


     *    Inability to utilize foreign tax credits.

As we increase  sales of our products and services over the  Internet,  we could
become subject to more taxes in the future if such  transactions  become subject
to greater  taxation.  In the United  States,  Congress  passed the Internet Tax
Freedom Act in 1998,  which  placed a three-year  moratorium  on state and local
taxes on Internet  access,  unless such tax was already imposed prior to October
1,  1998,  and on  discriminatory  taxes  on  electronic  commerce.  There  is a
possibility  that Congress may not renew this  legislation  in 2001. If Congress
chooses not to renew this legislation, U.S. state and local governments would be
free to impose new taxes on electronically  purchased goods. We may face similar
situations in our foreign markets in the future.

LOSING SUPPLIERS OR RIGHTS TO SELL PRODUCTS COULD HARM OUR BUSINESS.

         We currently  acquire products and ingredients from a limited number of
suppliers  we  consider  to  be  among  the  best   suppliers  of  products  and
ingredients.  We also license the right to distribute  some of our products from
third  parties.  Losing any of these  suppliers or licenses  could  restrict our
ability  to  produce  or  distribute  certain  products  and harm our sales as a
result. We also obtain some of our botanical  products from plants that can only
be harvested  once a year.  As a result,  problems  growing a certain plant in a
given year could limit our ability to produce a product with ingredients derived
from that plant.

WE  COULD  BE  SUBJECT  TO  PENALTIES  FOR  FAILING  TO  MEET  MINIMUM  PURCHASE
REQUIREMENTS.

          We have entered into several  agreements  that enable us to distribute
CHOLESTIN  and CORDYMAX  CS-4,  both  well-publicized  Pharmanex  products,  and
certain  products and services of Big Planet.  These  contracts  contain minimum
purchase commitments.  If we fail to satisfy minimum purchase requirements under
the Pharmanex  license  agreements or otherwise  default on our obligations,  we
could be  required  to pay a penalty  of up to  approximately  $2.5  million  in
connection with the CHOLESTIN  contract and up to approximately  $2.0 million in
connection with the CORDYMAX CS-4 contract to terminate our obligations.  If any
of these licenses are terminated as a result, it could limit our ability to sell
CHOLESTIN  or  CORDYMAX  CS-4.  If Big Planet  does not satisfy the terms of its
commitments  under  its  minimum  purchase   agreements,   the  total  aggregate
termination  penalties  under  such  agreements  could  be  approximately  $24.7
million.   The   largest   of   these   commitments   is   for   long   distance
telecommunications  services.  Big Planet is currently attempting to renegotiate
the terms of this agreement.

OUR MARKETS ARE INTENSELY  COMPETITIVE,  AND MARKET CONDITIONS AND THE STRENGTHS
OF COMPETITORS MAY HARM OUR BUSINESS.

         The markets for personal care and nutritional  products and technology,
Internet and telecommunications services and products are intensely competitive.
We also compete with other network marketing companies for distributors. Results
of operations may be harmed by market  conditions and competition in the future.
Many competitors have much greater name recognition and financial resources than
we have, which may give them a competitive advantage.  Also, we currently do not
have significant  patent or other  proprietary  protection,  and competitors may
introduce products with the same natural  ingredients and herbs as we use in our
products. For example,  CHOLESTIN, which is derived from the fermentation of red
yeast on rice  substrate,  has received  recent  publicity.  In response to this
publicity,  competitors have introduced competing red yeast products. Because of
restrictions  under  regulatory  requirements  concerning  claims about  dietary
supplements,  we may have a difficult  time  differentiating  our products  from
competitors'  products.  Accordingly,  as a result of these  competing  products
entering  the  nutritional   market,   sales  of  CHOLESTIN  and  other  natural
supplements   could   suffer.   In  addition   the   technology,   Internet  and
telecommunications products and services market is very price sensitive.

IF WE FAIL TO KEEP PACE WITH INTERNET-RELATED AND OTHER  TECHNOLOGICAL  CHANGES,
OUR BUSINESS MAY BE HARMED.

         Direct  selling   companies  are  adapting  their  business  models  to
integrate the Internet and other technological advances into their operations as
more and more consumers  purchase goods and services using the Internet  instead
of  traditional  retail and direct sales  channels.  The Internet and e-commerce
markets are  characterized by rapidly  changing  technology,  evolving  industry
standards,  and frequent new services and


                                      -25-


<PAGE>


enhancements  to meet  evolving  customer  demand.  In 1999,  we  completed  the
acquisition  of Big Planet which is postured to help us  integrate  the Internet
into our business.  Big Planet's and our other  e-commerce  initiatives'  future
success will depend on our ability to adapt to rapidly changing technologies, to
adapt services to evolving  industry  standards and to  continually  improve the
performance,  features and reliability of our services. Failure to adapt to such
changes could harm our business.

ADOPTION OF NEW INTERNET AND  TECHNOLOGICAL  ADVANCES COULD REQUIRE  SUBSTANTIAL
EXPENDITURES.

         The    widespread    adoption   of   new   Internet,    networking   or
telecommunications  technologies  or other  technological  changes could require
substantial  expenditures  to modify or adapt  services or  infrastructure.  Big
Planet incurred  operating  losses of  approximately  $36 million in 1999 ($13.7
million following the acquisition by us in July 1999), and we anticipate further
operating  losses  over the next couple of years.  We can provide no  assurances
that we will be able to integrate the Internet into our business in a profitable
manner or that we will be able to operate Big Planet  profitably or  effectively
market its products and services through a network marketing system.

SYSTEM FAILURES COULD HARM BUSINESS.

         As Internet and other  technology  initiatives  are integrated into our
business,  our success will depend on the efficient and uninterrupted  operation
of computer and communications  hardware and software systems. These systems and
operations are  vulnerable to damage or  interruption  from fires,  earthquakes,
telecommunications   failures  and  other  events.  They  are  also  subject  to
break-ins,  sabotage,  intentional  acts of  vandalism  and similar  misconduct.
Despite  any  precautions,  the  occurrence  of  a  natural  disaster  or  other
unanticipated  problems could result in interruptions in services and reduce our
revenue and profits.

BIG PLANET MAY BE LIABLE  FOR  INFORMATION  DISSEMINATED  THROUGH  ITS  INTERNET
ACCESS SERVICE.

         If Big Planet becomes liable for information  provided by its users and
carried on its Internet access service,  Big Planet could be directly harmed and
may be  forced  to  implement  new  measures  to  reduce  its  exposure  to this
liability.  The law relating to the liability of online  services  companies for
information  carried on or  disseminated  through  their  services is  currently
unsettled.  Several private  lawsuits  currently are pending that seek to impose
liability upon other online services companies. In addition,  federal, state and
foreign  legislation  has been proposed that imposes  liability or prohibits the
transmission over the Internet of different types of information.

OUR  E-COMMERCE  STRATEGIES  AND BIG  PLANET'S  OPERATIONS  WILL  DEPEND  ON THE
DEVELOPMENT AND MAINTENANCE OF THE INTERNET INFRASTRUCTURE.

         The success of Big Planet's service and our e-commerce  strategies will
depend   largely  on  the   development   and   maintenance   of  the   Internet
infrastructure.  This includes  maintenance of a reliable  network backbone with
the necessary speed, data capacity and security,  as well as timely  development
of  complementary  products  such as high speed modems,  for providing  reliable
Internet access and services. Because global commerce and the online exchange of
information  is new and evolving,  we cannot  predict  whether the Internet will
prove to be a viable  commercial  marketplace in the long term. The Internet has
experienced, and is likely to continue to experience,  significant growth in the
number of users and amount of traffic.  If the Internet  continues to experience
an increased number of users,  increased frequency of use or increased bandwidth
requirements,  the Internet  infrastructure may be unable to support the demands
placed on it. In  addition,  the  performance  of the  Internet may be harmed by
increased users or bandwidth requirements.


                                      -26-


<PAGE>


THE HOLDERS OF OUR CLASS B COMMON STOCK CONTROL OVER 90% OF THE COMBINED  VOTING
POWER,  AND THIRD PARTIES WILL BE UNABLE TO GAIN CONTROL OF OUR COMPANY  THROUGH
PURCHASES OF CLASS A COMMON STOCK.

         The ten original stockholders of our company together with their family
members and affiliates  have the ability to control the election of the board of
directors  and,  as a result,  future  direction  and  operations,  without  the
supporting vote of any other stockholder. These stockholders together with their
family  members and  affiliates  are able to control  decisions  about  business
opportunities,  declaring  dividends  and issuing  additional  shares of Class A
common stock or other securities.  These stockholders own all outstanding shares
of Class B Common Stock,  which have ten-to-one voting privileges over shares of
Class A  Common  Stock.  Currently,  these  stockholders  and  their  affiliates
collectively  own shares that  represent  more than 90% of the  combined  voting
power of the  outstanding  shares of both  classes of common  stock.  As long as
these stockholders are majority stockholders,  third parties will not be able to
obtain control of our company through open-market purchases of shares of Class A
Common Stock.

PRODUCT LIABILITY CLAIMS EXCEEDING PRODUCT  LIABILITY  INSURANCE  COVERAGE COULD
HARM OUR BUSINESS.

         We  may be  required  to pay  for  losses  or  injuries  caused  by our
products.  If product liability  insurance  coverage fails to cover fully future
product  liability  claims,  we could be  required to pay  substantial  monetary
damages,  which could harm business.  We currently  maintain an insurance policy
covering product liability claims with a $1.0 million per claim and $1.0 million
annual aggregate limit and an umbrella policy of $40 million.

SHARES  ELIGIBLE  FOR FUTURE SALE COULD  AFFECT THE MARKET  PRICE OF OUR CLASS A
COMMON STOCK.

         If our  stockholders  sell a  substantial  number  of shares of Class A
Common Stock in the public market,  the market price of our Class A Common Stock
could fall. Several of our principal  stockholders hold a large number of shares
of the  outstanding  Class A Common  Stock and the Class B Common  Stock that is
convertible  into  Class A Common  Stock.  Our  original  stockholders,  who own
approximately 80% of the outstanding  shares,  have been subject to an agreement
which has limited  their  ability to sell  shares on the open  market  since our
initial public offering in 1996. These  restrictions will end on March 26, 2000,
and these  original  stockholders  will be free to sell their shares on the open
market subject to the volume limitations  imposed by Rule 144. A decision by one
or more of these  stockholders to sell their shares could lower the market price
of the Class A Common Stock.

NOTE  REGARDING  FORWARD-LOOKING  STATEMENTS.  Certain  statements  made in this
filing under the caption "Business" are "forward-looking  statements" within the
meaning of Section 21E of the  Securities  Exchange Act of 1934, as amended (the
"Exchange  Act").  In  addition,  when used in this  Report the words or phrases
"will likely result,"  "expects,"  "intends," "will continue," "is anticipated,"
"estimates,"  "projects,"  "management  believes,"  "the Company  believes"  and
similar expressions are intended to identify "forward-looking statements" within
the meaning of the Exchange Act.

         Forward-looking  statements  include plans and objectives of management
for future operations,  including plans and objectives  relating to our products
and our future economic  performance in each country in which we operate and our
financial   results.   These   forward-looking   statements  involve  risks  and
uncertainties  and are based on certain  assumptions  that may not be  realized.
Actual  results and  outcomes  may differ  materially  from those  discussed  or
anticipated.  The  forward-looking  statements  and  associated  risks set forth
herein relate to, among other things:

     *    Our  efforts  to  shift  to  a  strategic,   product-based  divisional
          operating structure.

     *    Our development efforts with respect to new personal care products and
          nutritional  products  through our research and development  resources
          and capabilities.


                                      -27-


<PAGE>


     *    Our  expectation  that we will  renew our  contract  with our  primary
          supplier and that we could source from other  suppliers  without great
          difficulty or significant increases in costs of goods.

     *    Our belief that the Pharmanex  acquisition  has helped  position us to
          penetrate further the growing  nutritional market and that Pharmanex's
          research  and  development  activities  provide us with a  competitive
          advantage.

     *    Our  belief  that we are able to perform  more  quality  research  and
          development work due to lower costs.

     *    Our belief that technology,  Internet and telecommunications  products
          provide a compelling  business  opportunity and will allow us to reach
          new segments of the market.

     *    Big Planet's efforts to evaluate options for an IPHONE-like  device in
          Japan and other  Internet  devices  for its markets and its efforts to
          establish  additional  strategic  relationships to expand Big Planet's
          product offering.

     *    The planned  introduction  of Internet  services in Japan  through the
          proposed relationship with Nifty Corporation.

     *    Upgrading  of our  technological  resources  to support  distributors,
          including using the Internet in distributing products.

     *    Our  compliance  with  applicable  laws  and  regulations,   including
          obtaining necessary product registrations and approvals.

         All  forward-looking  statements are subject to known and unknown risks
and  uncertainties,  including  those  discussed  in the  above-referenced  Risk
Factors,  that could cause actual results to differ  materially  from historical
results and those presently anticipated or projected. We wish to caution you not
to place undue reliance on any such forward-looking statements, which speak only
as of the date  made.  In light of the  significant  uncertainties  inherent  in
forward-looking  statements,  the inclusion of any such statement  should not be
regarded as a  representation  by us or any other person that our  objectives or
plans will be achieved.  We disclaim any obligation or intent to update any such
factors or forward-looking statements to reflect future events or developments.


                                      -28-


<PAGE>


ITEM 2.   PROPERTIES

         The Company  generally  leases its warehouse,  office,  or distribution
facilities  in each  geographic  region  in  which  the  Company  currently  has
operations.   Nu  Skin  Enterprises  believes  that  its  existing  and  planned
facilities  are  adequate  for its current  operations  in each of its  existing
markets.  The  following  table  summarizes,  as of  March  10,  2000,  Nu  Skin
Enterprises' major leased office and distribution facilities.


LOCATION                        FUNCTION                 APPROXIMATE SQUARE FEET
- --------                        --------                 -----------------------
Provo, Utah*                    Distribution center                      198,000

Provo, Utah*                    Corporate offices                        125,000

San Francisco, California       Pharmanex corporate office                10,783

Redwood City, California        Laboratory                                 4,963

Los Angeles, California         Warehouse                                 30,000

Yokohama, Japan                 Warehouse                                 40,000

Tokyo, Japan                    Call center/distribution center           56,000

Tokyo, Japan                    Central office/distribution center        28,000

Taipei, Taiwan                  Central office/distribution center        35,000

Taoyuan, Taiwan                 Warehouse/distribution center             46,000

Ontario, Canada                 Office/warehouse                          31,000

Venlo, Netherlands              Warehouse/offices                         20,000

- -----------------
*These facilities are leased from related parties.

In  connection  with the  acquisition  of  Pharmanex,  the  Company  acquired  a
production facility located in Huzhou, Zhejiang Province,  China. The design and
construction  of this  extraction  and  purification  facility was  completed in
October 1994 and on-line production began in November 1994.


ITEM 3.  LEGAL PROCEEDINGS

         In  February  1999,  a  federal  district  judge  in  Utah  ruled  that
CHOLESTIN, one of Pharmanex's natural nutritional supplements,  could be legally
sold as a  nutritional  supplement  under  the  Dietary  Supplement  Health  and
Education Act of 1994. The FDA had previously challenged the status of Cholestin
as a  dietary  supplement,  claiming  it was a drug and  could  not be  marketed
without FDA approval.  The FDA has since  appealed to the Tenth Circuit Court of
Appeals seeking to overturn the district  court's  decision.  If the decision is
overturned,  the Company will not be able to sell  CHOLESTIN in its current form
without FDA approval.

         In March 1993, a class action lawsuit entitled NATALIE CAPONE ON BEHALF
OF HERSELF AND ALL OTHERS  SIMILARLY  SITUATED V. NU SKIN CANADA,  INC., NU SKIN
INTERNATIONAL,   INC.,   BLAKE  RONEY,   ET  AL.,  was  filed  against  Nu  Skin
International and affiliated  parties in federal district court in Utah alleging
violations of the  anti-fraud  provisions of the  Securities Act of 1933 and the
Securities  Exchange Act of 1934,  common law fraud and  violations  of the Utah
Consumer Sales  Practices  Act. The plaintiffs in the case also seek  injunctive
relief as well as  disgorgement  of profits and restitution to the plaintiffs of
earnings,  profits and other compensation.  In June 1997, the court denied NSI's
motion for summary judgment but also denied the plaintiff's  motion to certify a


                                      -29-


<PAGE>

similarly situated class of distributors. However, in May 1998 the court granted
the  plaintiff's  motion to certify a similarly  situated class of  distributors
based on more limited  non-reliance claims under the Securities Act and the Utah
Anti-Pyramid  statute.  The case has recently  been  assigned to a new judge and
continues in discovery.  The Company  intends to continue to  vigorously  defend
against this action.

         In January 2000, a derivative  lawsuit captioned KAREN KINDT, ON BEHALF
OF NU SKIN  ENTERPRISES,  INC.  V. BLAKE  RONEY  ET.AL was filed in the Court of
Chancery in the State of Delaware in and for New Castle County against the Board
of Directors  alleging a breach of fiduciary duty and self-dealing in connection
with  the  Company's  acquisition  of Nu Skin  International  in  1998,  and the
termination of the license  agreements  with Nu Skin USA and the  acquisition of
Big Planet in 1999.  The Board of Directors has  appointed a special  litigation
committee to investigate the validity of the complaint.


ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

         There  were no  matters  submitted  to a vote of the  security  holders
during the fourth quarter of the fiscal year ended December 31, 1999.


                                      -30-


<PAGE>


                                    PART II

ITEM 5.  MARKET FOR REGISTRANTS COMMON EQUITY AND RELATED STOCKHOLDER MATTERS

               The  information  required by Item 5 of Form 10-K is incorporated
herein by reference  from the  information  contained  in the section  captioned
"Market for Registrant's Common Equity and Related  Stockholder  Matters" in the
Company's  1999 Annual  Report to  Stockholders,  sections of which are attached
hereto as Exhibit 13.

ITEM 6.   SELECTED FINANCIAL DATA

               The  information  required by Item 6 of Form 10-K is incorporated
herein by reference  from the  information  contained  in the section  captioned
"Selected  Financial Data" in the Company's 1999 Annual Report to  Stockholders,
sections of which are attached hereto as Exhibit 13.

ITEM 7.   MANAGEMENTS  DISCUSSION  AND ANALYSIS OF FINANCIAL  CONDITION  AND
          RESULTS OF OPERATIONS

               The  information  required by Item 7 of Form 10-K is incorporated
herein by reference  from the  information  contained  in the section  captioned
"Management's  Discussion  and  Analysis of Financial  Condition  and Results of
Operations"  in the Company's  1999 Annual Report to  Stockholders,  sections of
which are attached hereto as Exhibit 13.

ITEM 7A.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

               The information  required by Item 7A of Form 10-K is incorporated
herein by reference  from the  information  contained  in the section  captioned
"Management's  Discussion  and  Analysis of Financial  Condition  and Results of
Operations-Currency  Risk  and  Exchange  Rate  Information"  and Note 16 to the
Consolidated  Financial  Statements  in the  Company's  1999  Annual  Report  to
Stockholders, sections of which are attached hereto as Exhibit 13.

ITEM 8.   FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

               The  information  required by Item 8 of Form 10-K is incorporated
herein by reference to the  Consolidated  Financial  Statements  and the related
notes set forth in the Company's 1999 Annual Report to Stockholders, sections of
which are attached hereto as Exhibit 13.

ITEM 9.   CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
          FINANCIAL DISCLOSURE

               None.


                                    PART III

The  information  required  by Items 10,  11,  12, and 13 of Part III are hereby
incorporated by reference to the Company's  Definitive  Proxy Statement filed or
to be filed with the Securities and Exchange Commission not later than April 29,
2000.

                                     PART IV

ITEM 14.   EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS ON FORM 8-K

           (a)      Documents filed as part of this Form 10-K:


                                      -31-


<PAGE>


                    1.   Financial Statements (pursuant to Part II, Item 8)*

                         Reports of Independent Accountants. **

                         Consolidated Balance Sheets at December 31, 1998 and
                         1999

                         Consolidated Statements of Income for the years ended
                         December 31, 1997, 1998, and 1999

                         Consolidated Statements of Stockholders' Equity for the
                         years ended December 31, 1997, 1998, and 1999

                         Consolidated Statements of Cash Flows for the years
                         ended December 31, 1997, 1998, and 1999

                         Notes to Consolidated Financial Statements

               --------------------

               *Except  as  noted  below,  the  foregoing  are  incorporated  by
                reference to the Company's  1999 Annual Report to  Stockholders,
                sections of which are attached hereto as Exhibit 13.

               **The report of Grant Thornton LLP is attached  hereto as Exhibit
               23.2 and incorporated herein by reference.

                      2.      Financial Statement Schedules: Financial statement
                              schedules  have been omitted  because they are not
                              required  or are not  applicable,  or because  the
                              required  information  is shown  in the  financial
                              statements or notes thereto.

                      3.      Exhibits:  The following  Exhibits are filed with
                                         this Form 10-K:

                              Exhibit
                              Number    Exhibit Description
                              ------    -------------------

                              2.1        Stock Acquisition  Agreement between Nu
                                         Skin Asia Pacific, Inc. and each of the
                                         persons on the signature pages thereof,
                                         dated  February 27, 1998,  incorporated
                                         by  reference  to  Exhibit  2.1  of the
                                         Company's  Annual  Report  on Form 10-K
                                         for the year ended December 31, 1997.

                              2.2        Restated    Agreement   and   Plan   of
                                         Reorganization   and   Merger   by  and
                                         between the Company,  Sage  Acquisition
                                         Corporation   and   Generation   Health
                                         Holdings,  Inc. dated as of October 16,
                                         1998,   incorporated  by  reference  to
                                         Exhibit 2.1 to the Company's  Amendment
                                         No.1 to  Current  Report on Form  8-K/A
                                         filed April 13, 1999.

                              2.3        Agreement  and Plan of Merger  dated as
                                         of May 3,  1999  by and  among  Nu Skin
                                         Enterprises,  Inc.,  NSC Sub,  Inc. NSG
                                         Sub,  Inc.,  NSM  Sub,  Inc.,  NFB Sub,
                                         Inc.,  Nu Skin  Canada,  Inc.,  Nu Skin
                                         Guatemala,  Inc.,  Nu  Skin  Guatemala,
                                         S.A.,  Nu Skin  Mexico,  Inc.,  Nu Skin
                                         Mexico,   S.A.   de  C.V.,   Nu  Family
                                         Benefits Insurance Brokerage,  Inc. and
                                         certain  stockholders,  incorporated by
                                         reference   to   Exhibit   2.1  to  the
                                         Company's  Current  Report  on Form 8-K
                                         filed on June 25, 1999.


                                      -32-


<PAGE>


                              2.4        Agreement   and  Plan  of  Merger   and
                                         Reorganization   dated   May  3,   1999
                                         between  and  among  the  Company,  Big
                                         Planet  Holdings,   Inc.,  Big  Planet,
                                         Inc.,  Nu Skin USA,  Inc.,  Richard  W.
                                         King,  Kevin V.  Doman  and  Nathan  W.
                                         Ricks,  incorporated  by  reference  to
                                         Exhibit  2.1 to the  Company's  Current
                                         Report  on Form  8-K  filed on July 28,
                                         1999.

                              2.5        First  Amendment to Agreement  and Plan
                                         of Merger and Reorganization dated July
                                         2, 1999  between and among the Company,
                                         Big Planet Holdings,  Inc., Big Planet,
                                         Inc.,  Maple  Hills  Investment,   Inc.
                                         (formerly Nu Skin USA,  Inc.),  Richard
                                         W.  King,  Kevin V. Doman and Nathan W.
                                         Ricks,  incorporated  by  reference  to
                                         Exhibit  2.2 to the  Company's  Current
                                         Report  on Form  8-K  filed on July 28,
                                         1999.

                              3.1        Amended  and  Restated  Certificate  of
                                         Incorporation     of    the     Company
                                         incorporated  by  reference  to Exhibit
                                         3.1  to  the   Company's   Registration
                                         Statement   on  Form  S-1   (File   No.
                                         333-12073) (the "Form S-1").

                              3.2        Certificate of Amendment to the Amended
                                         and     Restated     Certificate     of
                                         Incorporation incorporated by reference
                                         to   Exhibit   3.1  of  the   Company's
                                         Quarterly  Report  on Form 10-Q for the
                                         quarterly period ended June 30, 1998.

                              3.3        Certificate of Designation, Preferences
                                         and Relative  Participating,  Optional,
                                         and Other  Special  Rights of Preferred
                                         Stock  and  Qualification,  Limitations
                                         and Restrictions Thereof,  incorporated
                                         by  reference  to  Exhibit  3.3  to the
                                         Company's  Annual  Report  on Form 10-K
                                         for the year ended December 31, 1998.

                              3.4        Amended  and  Restated  Bylaws  of the
                                         Company  incorporated  by reference to
                                         Exhibit 3.2 to the Company's Form S-1.

                              4.1        Specimen Form of Stock  Certificate for
                                         Class a Common  Stock  incorporated  by
                                         reference   to   Exhibit   4.1  to  the
                                         Company's Form S-1.

                              4.2        Specimen Form of Stock  Certificate for
                                         Class B Common  Stock  incorporated  by
                                         reference   to   Exhibit   4.2  to  the
                                         Company's Form S-1.

                              10.1       Form of Indemnification Agreement to be
                                         entered  into by and among the  Company
                                         and   certain  of  its   officers   and
                                         directors  incorporated by reference to
                                         Exhibit 10.1 to the Company's Form S-1.

                              10.2       Intentionally left blank.

                              10.3       Employment Contract, dated December 12,
                                         1991, by and between Nu Skin Taiwan and
                                         John Chou  incorporated by reference to
                                         Exhibit 10.3 to the Company's Form S-1.

                              10.4       Employment  Agreement,   dated  May  1,
                                         1993,  by and between Nu Skin Japan and
                                         Takashi Bamba incorporated by reference
                                         to Exhibit 10.4 to the  Company's  Form
                                         S-1.

                              10.5       Form  of  Bonus   Incentive   Plan  for
                                         Subsidiary  Presidents  incorporated by
                                         reference  to  Exhibit   10.18  to  the
                                         Company's Form S-1.


                                      -33-


<PAGE>


                             10.6        Option  Agreement  by and  between  the
                                         Company and M. Truman Hunt incorporated
                                         by  reference  to Exhibit  10.19 to the
                                         Company's Form S-1.

                             10.7        Form   of    Amended    and    Restated
                                         Stockholders   Agreement  dated  as  of
                                         November  28,  1997,   incorporated  by
                                         reference  to  Exhibit   10.25  to  the
                                         Company's  Annual  Report  on Form 10-K
                                         for the year ended December 31, 1997.

                             10.8        Form of Management  Services  Agreement
                                         by and  between  NSIMG  and  each of Nu
                                         Skin USA,  Inc. ("Nu Skin USA") and the
                                         other   North   American    Affiliates,
                                         incorporated  by  reference  to Exhibit
                                         10.33 to the Company's Annual Report on
                                         Form 10-K for the year  ended  December
                                         31, 1998.

                             10.9        Form    of    Wholesale    Distribution
                                         Agreement  by and  between NSI and each
                                         of Nu  Skin  USA and  the  other  North
                                         American  Affiliates,  incorporated  by
                                         reference  to  Exhibit   10.34  to  the
                                         Company's  Annual  Report  on Form 10-K
                                         for the year ended December 31, 1998.

                             10.10       Form of Licensing  and Sales  Agreement
                                         by and  between NSI and each of Nu Skin
                                         USA  and  the  other   North   American
                                         Affiliates,  incorporated  by reference
                                         to  Exhibit   10.35  to  the  Company's
                                         Annual Report on Form 10-K for the year
                                         ended December 31, 1998.

                             10.11       Form of  Trademark\Tradename  Licensing
                                         Agreement  by and  between NSI and each
                                         of Nu  Skin  USA and  the  other  North
                                         American  Affiliates,  incorporated  by
                                         reference  to  Exhibit   10.36  to  the
                                         Company's  Annual  Report  on Form 10-K
                                         for the year ended December 31, 1998.

                             10.12       Tax   Sharing    and    Indemnification
                                         Agreement  dated  December 31, 1997, by
                                         and among  NSI,  Nu Skin  USA,  and the
                                         shareholders of NSI and Nu Skin USA and
                                         their     successors    and    assigns,
                                         incorporated  by  reference  to Exhibit
                                         10.37 to the Company's Annual Report on
                                         Form 10-K for the year  ended  December
                                         31, 1998.

                             10.13       Assumption    of    Liabilities     and
                                         Indemnification     Agreement     dated
                                         December 31,  1997,  by and between NSI
                                         and  Nu  Skin  USA,   incorporated   by
                                         reference  to  Exhibit   10.38  to  the
                                         Company's  Annual  Report  on Form 10-K
                                         for the year ended December 31, 1998.

                             10.14       Employee Benefits Allocation  Agreement
                                         by and  between  NSI and Nu  Skin  USA,
                                         incorporated  by  reference  to Exhibit
                                         10.39 to the Company's Annual Report on
                                         Form 10-K for the year  ended  December
                                         31, 1998.

                             10.15       Form of Licensing Agreement between NSI
                                         and   Big   Planet,   incorporated   by
                                         reference  to  Exhibit   10.40  to  the
                                         Company's  Annual  Report  on Form 10-K
                                         for the year ended December 31, 1998.

                              10.16     Form of  Management  Services  Agreement
                                        between NSI and Big Planet, incorporated
                                        by  reference  to  Exhibit  10.41 to the
                                        Company's Annual Report on Form 10-K for
                                        the year ended December 31, 1998.


                                      -34-


<PAGE>


                             10.17       Warehouse  Lease  Agreement dated March
                                         1996,    between    NSI    and    Aspen
                                         Investments,   Ltd.,   incorporated  by
                                         reference  to  Exhibit   10.42  to  the
                                         Company's  Annual  Report  on Form 10-K
                                         for the year ended December 31, 1998.

                             10.18       Lease Agreement dated January 27, 1995,
                                         by and between NSI and Scrub Oak, Ltd.,
                                         incorporated  by  reference  to Exhibit
                                         10.43 to the Company's Annual Report on
                                         Form 10-K for the year  ended  December
                                         31, 1998.

                             10.19       Sublease  Agreement  dated  January  1,
                                         1998,  by and  between  NSI and Nu Skin
                                         USA,   incorporated   by  reference  to
                                         Exhibit 10.44 to the  Company's  Annual
                                         Report on Form 10-K for the year  ended
                                         December 31, 1998.

                             10.20       Warehouse Lease Agreement (Annex) dated
                                         October 1, 1993, by and between NSI and
                                         Aspen Investments,  Ltd.,  incorporated
                                         by  reference  to Exhibit  10.45 to the
                                         Company's  Annual  Report  on Form 10-K
                                         for the year ended December 31, 1998.

                             10.21       Contribution and Distribution Agreement
                                         dated as of December 31,  1997,  by and
                                         between NSI an Nu Skin USA incorporated
                                         by  reference  to Exhibit  10.46 to the
                                         Company's  Annual  Report  on Form 10-K
                                         for the year ended December 31, 1998.

                             10.22       Form   of   the   Company's    Employee
                                         Incentive  Bonus Plan,  incorporated by
                                         reference  to  Exhibit   10.47  to  the
                                         Company's  Annual  Report  on Form 10-K
                                         for the year ended December 31, 1998.

                             10.23       Amendment   in   Total   and   Complete
                                         Restatement  of  Deferred  Compensation
                                         Plan,   incorporated  by  reference  to
                                         Exhibit 10.48 to the  Company's  Annual
                                         Report on Form 10-K for the year  ended
                                         December 31, 1998.

                             10.24       Form of Deferred Compensation Plan (New
                                         Form),  incorporated  by  reference  to
                                         Exhibit 10.49 to the  Company's  Annual
                                         Report on Form 10-K for the year  ended
                                         December 31, 1998.

                             10.25       Amendment   in   Total   and   Complete
                                         Restatement of NSI Compensation  Trust,
                                         incorporated  by  reference  to Exhibit
                                         10.50 to the Company's Annual Report on
                                         Form 10-K for the year  ended  December
                                         31, 1998.

                             10.26       Employment  Agreement  by  and  between
                                         Pharmanex,  Inc. and William McGlashan,
                                         Jr.,   incorporated   by  reference  to
                                         Exhibit 10.51 to the  Company's  Annual
                                         Report on Form 10-K for the year  ended
                                         December 31, 1998.

                             10.27       Asset  Purchase  Agreement by and among
                                         the  Company,  Nu Skin  United  States,
                                         Inc.,  and Nu  Skin  USA,  dated  as of
                                         March   8,   1999,    incorporated   by
                                         reference  to  Exhibit   10.52  to  the
                                         Company's  Annual  Report  on Form 10-K
                                         for the year ended December 31, 1998.


                                      -35-


<PAGE>

                             10.28       Termination  Agreement  by and  between
                                         NSI and Nu Skin USA,  dated as of March
                                         8, 1999,  incorporated  by reference to
                                         Exhibit 10.53 to the  Company's  Annual
                                         Report on Form 10-K for the year  ended
                                         December 31, 1998.

                             10.29       Indemnification Limitation Agreement by
                                         and among the  Company,  Nu Skin United
                                         States, Inc., NSI, Nu Skin USA, and the
                                         other   parties   who   executed   such
                                         agreement, incorporated by reference to
                                         Exhibit 10.54 to the  Company's  Annual
                                         Report on Form 10-K for the year  ended
                                         December 31, 1998.

                             10.30       Amendment No. 1 to Amended and Restated
                                         Stockholders   Agreement  dated  as  of
                                         November  28,  1997,   incorporated  by
                                         reference  to  Exhibit   10.55  to  the
                                         Company's  Annual  Report  on Form 10-K
                                         for the year ended December 31, 1998.

                             10.31       Amendment No. 2 to Amended and Restated
                                         Stockholders Agreement.

                             10.32       Note and Pledge  Agreement  between the
                                         Company  and  William   McGlashan  Jr.,
                                         incorporated  by  reference  to Exhibit
                                         10.1 of the Company's  Quarterly Report
                                         on Form 10-Q for the quarter ended June
                                         30, 1999.

                             10.33       Amended   and    Restated    Employment
                                         Agreement between Pharmanex and William
                                         McGlashan    Jr.,    incorporated    by
                                         reference   to  Exhibit  10.2   to  the
                                         Company's Quarterly Report on Form 10-Q
                                         for the quarter ended June 30, 1999.

                             10.34       First   Amendment  to   Indemnification
                                         Limitation Agreement dated as of May 3,
                                         1999 between Nu Skin Enterprises, Inc.,
                                         Nu Skin USA, Inc., and the Stockholders
                                         of  the  acquired  entities  identified
                                         therein,  incorporated  by reference to
                                         exhibit 10.1 to the  Company's  Current
                                         Report  on Form  8-K  filed on July 28,
                                         1999.

                             10.35       Credit  Agreement  dated May 8, 1998 by
                                         and among Nu Skin Enterprises, Inc., Nu
                                         Skin Japan Co. Ltd.,  the Lenders named
                                         therein  and ABN  AMRO  Bank  N.V.,  as
                                         agent for the Lenders,  incorporated by
                                         reference   to  Exhibit   10.1  to  the
                                         Company's Quarterly Report on Form 10-Q
                                         for the period ended June 30, 1998.

                             10.36       Amendment  No.  1 to  Credit  Agreement
                                         dated June 30,  1998,  incorporated  by
                                         reference   to  Exhibit   10.2  to  the
                                         Company's Quarterly Report on Form 10-Q
                                         for the quarter ended March 31, 1999.

                             10.37       Amendment  No.  2 to  Credit  Agreement
                                         dated  February 22, 1999,  incorporated
                                         by  reference  to  Exhibit  10.3 to the
                                         Company's Quarterly Report on Form 10-Q
                                         for the quarter ended March 31, 1999.

                             10.38       Amendment  No.  3 to  Credit  Agreement
                                         dated  May 10,  1999,  incorporated  by
                                         reference   to  Exhibit   10.4  to  the
                                         Company's Quarterly Report on Form 10-Q
                                         for the quarter ended March 31, 1999.


                                      -36-


<PAGE>


                             10.39       Second Amended and Restated Nu Skin
                                         Enterprises, Inc.  1996 Stock Incentive
                                         Plan (corrected version).

                             10.40       Mutual    Release    of   Claims    and
                                         Modification   Agreement  dated  as  of
                                         October  16,  1999 by and among Nu Skin
                                         Enterprises    and   the    Stockholder
                                         Representatives on behalf of the former
                                         stockholders   of  Generations   Health
                                         Holdings,    Inc.,    incorporated   by
                                         reference   to  Exhibit   10.1  to  the
                                         Company's  Annual  Report  on Form 10-Q
                                         for the  quarter  ended  September  30,
                                         1999.

                              10.41      Services  Agreement  between  Grant  F.
                                         Pace and the Company.

                              10.42      Base Form of Stock Option Agreement.

                              10.43      Consulting Agreement by and between Max
                                         L. Pinegar  and  Nu Skin International,
                                         Inc.

                              10.44      Assignment of Leasehold Improvements by
                                         and between Big Planet, Inc. and Maple
                                         Hills Investment dated as of July 13,
                                         1999.

                             13         1998 Annual Report to Stockholders (Only
                                        items incorporated by reference).

                             21.1       Subsidiaries of the Company.

                             23.1       Consent of PricewaterhouseCoopers LLP.

                             23.2       Consent and Report of Grant Thornton
                                        LLP.

                             27.        Financial Data Schedule.


                    (b)      The Company did not file any current reports on
                             Form 8-K during the fourth quarter.


                                      -37-


<PAGE>


                                   SIGNATURES

         Pursuant to the  requirements  of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the Registrant has duly caused this report to be signed on
its behalf by the undersigned, thereunto duly authorized, on March 23, 2000.

                    NU SKIN ENTERPRISES, INC.


                    By:   /s/ Steven J. Lund
                          Steven J.  Lund, President and Chief Executive Officer


         Pursuant to the  requirements  of the Securities  Exchange Act of 1934,
this  report has been  signed  below by the  following  persons on behalf of the
Registrant and in the capacities indicated on March 23, 2000.

SIGNATURE                       CAPACITY IN WHICH SIGNED
- ---------                       ------------------------

/s/ Blake M. Roney
Blake M.  Roney                 Chairman of the Board

/s/ Steven J. Lund              President, Chief Executive Officer, and Director
Steven J.  Lund                 (Principal Executive Officer)

/s/ Corey B. Lindley            Executive Vice President and Chief Financial
Corey B.  Lindley               Officer
                                (Principal Financial Officer and Accounting
                                Officer)

/s/ Sandra N. Tillotson
Sandra N. Tillotson             Senior Vice President, Director

/s/ Keith R. Halls
Keith R. Halls                  Senior Vice President, Director

/s/ Brooke B. Roney
Brooke B.  Roney                Senior Vice President, Director

/s/ Daniel W. Campbell
Daniel W.  Campbell             Director

/s/ E. J. "Jake" Garn
E. J. "Jake" Garn               Director

/s/ Paula Hawkins
Paula Hawkins                   Director

/s/ Andrew D. Lipman
Andrew D.  Lipman               Director


/s/ Max L. Pinegar
Max L.  Pinegar                 Senior Vice President, Director


                                      -38-


<PAGE>


                                  EXHIBIT INDEX

Exhibit
Number         Exhibit Description
- -------        -------------------

2.1            Stock Acquisition  Agreement  between Nu Skin Asia Pacific,  Inc.
               and each of the persons on the  signature  pages  thereof,  dated
               February  27, 1998,  incorporated  by reference to Exhibit 2.1 of
               the  Company's  Annual  Report  on Form  10-K for the year  ended
               December 31, 1997.

2.2            Restated  Agreement and Plan of Reorganization  and Merger by and
               between the Company, Sage Acquisition  Corporation and Generation
               Health Holdings,  Inc. dated as of October 16, 1998, incorporated
               by reference to Exhibit 2.1 to the  Company's  Amendment  No.1 to
               Current Report on Form 8-K filed April 13, 1999.

2.3            Agreement and Plan of Merger dated as of May 3, 1999 by and among
               Nu Skin Enterprises,  Inc., NSC Sub, Inc. NSG Sub, Inc., NSM Sub,
               Inc.,  NFB Sub,  Inc., Nu Skin Canada,  Inc., Nu Skin  Guatemala,
               Inc.,  Nu Skin  Guatemala,  S.A.,  Nu Skin Mexico,  Inc., Nu Skin
               Mexico,  S.A. de C.V., Nu Family  Benefits  Insurance  Brokerage,
               Inc.  and certain  stockholders,  incorporated  by  reference  to
               Exhibit 2.1 to the Company's  Current Report on Form 8-K filed on
               June 25, 1999.

2.4            Agreement and Plan of Merger and Reorganization dated May 3, 1999
               between and among the Company,  Big Planet  Holdings,  Inc.,  Big
               Planet,  Inc., Nu Skin USA, Inc., Richard W. King, Kevin V. Doman
               and Nathan W. Ricks,  incorporated by reference to Exhibit 2.1 to
               the Company's Current Report on Form 8-K filed on July 28, 1999.

2.5            First   Amendment   to   Agreement   and  Plan  of   Merger   and
               Reorganization  dated July 2, 1999 between and among the Company,
               Big  Planet  Holdings,   Inc.,  Big  Planet,  Inc.,  Maple  Hills
               Investment,  Inc. (formerly Nu Skin USA, Inc.),  Richard W. King,
               Kevin V. Doman and Nathan W. Ricks,  incorporated by reference to
               Exhibit 2.2 to the Company's  Current Report on Form 8-K filed on
               July 28, 1999.

3.1            Amended and Restated  Certificate of Incorporation of the Company
               incorporated  by  reference  to  Exhibit  3.1  to  the  Company's
               Registration  Statement  on Form S-1  (File No.  333-12073)  (the
               "Form S-1").

3.2            Certificate of Amendment to the Amended and Restated  Certificate
               of Incorporation  incorporated by reference to Exhibit 3.1 of the
               Company's  Quarterly Report on Form 10-Q for the quarterly period
               ended June 30, 1998.

3.3            Certificate   of    Designation,    Preferences    and   Relative
               Participating,  Optional,  and Other Special  Rights of Preferred
               Stock and  Qualification,  Limitations and Restrictions  Thereof,
               incorporated by reference to Exhibit 3.3 to the Company's  Annual
               Report on Form 10-K for the year ended December 31, 1998.

3.4            Amended  and  Restated  Bylaws  of the  Company  incorporated  by
               reference to Exhibit 3.2 to the Company's Form S-1.

4.1            Specimen  Form of Stock  Certificate  for  Class a  Common  Stock
               incorporated  by reference to Exhibit 4.1 to the  Company's  Form
               S-1.

4.2            Specimen  Form of Stock  Certificate  for  Class B  Common  Stock
               incorporated by reference to Exhibit 4.2 to the
               Company's Form S-1.


                                      -39-


<PAGE>


Exhibit
Number         Exhibit Description
- -------        -------------------

10.1           Form of Indemnification Agreement to be entered into by and among
               the   Company  and  certain  of  its   officers   and   directors
               incorporated  by reference to Exhibit 10.1 to the Company's  Form
               S-1. Exhibit Number Exhibit Description

10.2           Intentionally left blank.

10.3           Employment  Contract,  dated December 12, 1991, by and between Nu
               Skin Taiwan and John Chou  incorporated  by  reference to Exhibit
               10.3 to the Company's Form S-1.

10.4           Employment  Agreement,  dated May 1, 1993, by and between Nu Skin
               Japan and Takashi Bamba incorporated by reference to Exhibit 10.4
               to the Company's Form S-1.

10.5           Form  of  Bonus   Incentive   Plan  for   Subsidiary   Presidents
               incorporated  by reference to Exhibit 10.18 to the Company's Form
               S-1.

10.6           Option  Agreement  by and  between the Company and M. Truman Hunt
               incorporated  by reference to Exhibit 10.19 to the Company's Form
               S-1.

10.7           Form of Amended and Restated  Stockholders  Agreement dated as of
               November 28, 1997,  incorporated by reference to Exhibit 10.25 to
               the  Company's  Annual  Report  on Form  10-K for the year  ended
               December 31, 1997.

10.8           Form of  Management  Services  Agreement by and between NSIMG and
               each of Nu Skin USA,  Inc.  ("Nu Skin  USA") and the other  North
               American  Affiliates,  incorporated by reference to Exhibit 10.33
               to the  Company's  Annual  Report on Form 10-K for the year ended
               December 31, 1998.

10.9           Form of Wholesale  Distribution  Agreement by and between NSI and
               each of Nu Skin  USA and the  other  North  American  Affiliates,
               incorporated  by  reference  to  Exhibit  10.34 to the  Company's
               Annual Report on Form 10-K for the year ended December 31, 1998.

10.10          Form of  Licensing  and Sales  Agreement  by and  between NSI and
               each of Nu Skin  USA and the  other  North  American  Affiliates,
               incorporated  by  reference  to  Exhibit  10.35 to the  Company's
               Annual Report on Form 10-K for the year ended December 31, 1998.

10.11          Form of  Trademark\Tradename  Licensing  Agreement by and between
               NSI and  each  of Nu  Skin  USA  and  the  other  North  American
               Affiliates,  incorporated  by reference  to Exhibit  10.36 to the
               Company's  Annual Report on Form 10-K for the year ended December
               31, 1998.

10.12          Tax Sharing and  Indemnification  Agreement  dated  December  31,
               1997, by and among NSI, Nu Skin USA, and the  shareholders of NSI
               and Nu Skin USA and their successors and assigns, incorporated by
               reference to Exhibit 10.37 to the Company's Annual Report on Form
               10-K for the year ended December 31, 1998.

10.13          Assumption of Liabilities  and  Indemnification  Agreement  dated
               December  31,  1997,   by  and  between  NSI  and  Nu  Skin  USA,
               incorporated  by  reference  to  Exhibit  10.38 to the  Company's
               Annual Report on Form 10-K for the year ended December 31, 1998.

10.14          Employee Benefits Allocation  Agreement by and between NSI and Nu
               Skin USA,  incorporated  by  reference  to  Exhibit  10.39 to the
               Company's  Annual Report on Form 10-K for the year ended December
               31, 1998.


                                      -40-


<PAGE>


Exhibit
Number         Exhibit Description
- -------        -------------------

10.15          Form  of  Licensing   Agreement   between  NSI  and  Big  Planet,
               incorporated  by  reference  to  Exhibit  10.40 to the  Company's
               Annual Report on Form 10-K for the year ended December 31, 1998.

10.16          Form  of  Management  Services  Agreement  between  NSI  and  Big
               Planet,  incorporated  by  reference  to  Exhibit  10.41  to  the
               Company's  Annual Report on Form 10-K for the year ended December
               31, 1998.

10.17          Warehouse  Lease  Agreement  dated  March  1996,  between NSI and
               Aspen  Investments,  Ltd.,  incorporated  by reference to Exhibit
               10.42 to the  Company's  Annual  Report on Form 10-K for the year
               ended December 31, 1998.

10.18          Lease  Agreement  dated  January 27, 1995, by and between NSI and
               Scrub Oak,  Ltd.,  incorporated  by reference to Exhibit 10.43 to
               the  Company's  Annual  Report  on Form  10-K for the year  ended
               December 31, 1998.

10.19          Sublease  Agreement dated January 1, 1998, by and between NSI and
               Nu Skin USA,  incorporated  by reference to Exhibit  10.44 to the
               Company's  Annual Report on Form 10-K for the year ended December
               31, 1998.

10.20          Warehouse Lease  Agreement  (Annex) dated October 1, 1993, by and
               between  NSI  and  Aspen  Investments,   Ltd.,   incorporated  by
               reference to Exhibit 10.45 to the Company's Annual Report on Form
               10-K for the year ended December 31, 1998.

10.21          Contribution and Distribution  Agreement dated as of December 31,
               1997, by and between NSI an Nu Skin USA incorporated by reference
               to Exhibit 10.46 to the Company's  Annual Report on Form 10-K for
               the year ended December 31, 1998.

10.22          Form   of  the   Company's   Employee   Incentive   Bonus   Plan,
               incorporated  by  reference  to  Exhibit  10.47 to the  Company's
               Annual Report on Form 10-K for the year ended December 31, 1998.

10.23          Amendment   in  Total  and  Complete   Restatement   of  Deferred
               Compensation Plan,  incorporated by reference to Exhibit 10.48 to
               the  Company's  Annual  Report  on Form  10-K for the year  ended
               December 31, 1998.

10.24          Form of Deferred  Compensation  Plan (New Form),  incorporated by
               reference to Exhibit 10.49 to the Company's Annual Report on Form
               10-K for the year ended December 31, 1998.

10.25          Amendment in Total and Complete  Restatement of NSI  Compensation
               Trust,   incorporated  by  reference  to  Exhibit  10.50  to  the
               Company's  Annual Report on Form 10-K for the year ended December
               31, 1998.

10.26          Employment  Agreement by and between Pharmanex,  Inc. and William
               McGlashan, Jr., incorporated by reference to Exhibit 10.51 to the
               Company's  Annual Report on Form 10-K for the year ended December
               31, 1998.

10.27          Asset  Purchase  Agreement  by and  among  the  Company,  Nu Skin
               United States,  Inc., and Nu Skin USA, dated as of March 8, 1999,
               incorporated  by  reference  to  Exhibit  10.52 to the  Company's
               Annual Report on Form 10-K for the year ended December 31, 1998.

10.28          Termination  Agreement by and between NSI and Nu Skin USA,  dated
               as of March 8, 1999,  incorporated  by reference to Exhibit 10.53
               to the  Company's  Annual  Report on Form 10-K for the year ended
               December 31, 1998.


                                      -41-


<PAGE>


Exhibit
Number         Exhibit Description
- -------        -------------------

10.29          Indemnification  Limitation  Agreement  by and among the Company,
               Nu Skin United  States,  Inc.,  NSI,  Nu Skin USA,  and the other
               parties who executed such agreement, incorporated by reference to
               Exhibit 10.54 to the Company's Annual Report on Form 10-K for the
               year ended December 31, 1998.

10.30          Amendment  No. 1 to Amended and Restated  Stockholders  Agreement
               dated as of November  28,  1997,  incorporated  by  reference  to
               Exhibit 10.55 to the Company's Annual Report on Form 10-K for the
               year ended December 31, 1998.

10.31          Amendment No. 2 to Amended and Restated Stockholders Agreement.

10.32          Note and Pledge  Agreement by and between the Company and William
               McGlashan  Jr., incorporated  by reference to Exhibit 10.1 of the
               Company's  Quarterly  Report on Form 10-Q for the  quarter  ended
               June 30, 1999.

10.33          Amended and Restated  Employment  Agreement between Pharmanex and
               William McGlashan Jr.,  incorporated by reference to Exhibit 10.2
               to the  Company's  Quarterly  Report on Form 10-Q for the quarter
               ended June 30, 1999.

10.34          First Amendment to Indemnification  Limitation Agreement dated as
               of May 3, 1999 between Nu Skin  Enterprises,  Inc.,  Nu Skin USA,
               Inc., and the  Stockholders of the acquired  entities  identified
               therein,  incorporated  by  reference  to  exhibit  10.1  to  the
               Company's Current Report on Form 8-K filed on July 28, 1999.

10.35          Credit  Agreement  dated  May  8,  1998  by  and  among  Nu  Skin
               Enterprises,  Inc.,  Nu Skin Japan Co.  Ltd.,  the Lenders  named
               therein  and ABN  AMRO  Bank  N.V.,  as  agent  for the  Lenders,
               incorporated  by  reference  to  Exhibit  10.1  to the  Company's
               Quarterly Report on Form 10-Q for the period ended June 30, 1998.

10.36          Amendment  No.  1  to  Credit  Agreement  dated  June  30,  1998,
               incorporated  by  reference  to  Exhibit  10.2  to the  Company's
               Quarterly  Report on Form 10-Q for the  quarter  ended  March 31,
               1999.

10.37          Amendment  No. 2 to Credit  Agreement  dated  February  22, 1999,
               incorporated  by  reference  to  Exhibit  10.3  to the  Company's
               Quarterly  Report on Form 10-Q for the  quarter  ended  March 31,
               1999.

10.38          Amendment  No.  3  to  Credit   Agreement  dated  May  10,  1999,
               incorporated  by  reference  to  Exhibit  10.4  to the  Company's
               Quarterly  Report on Form 10-Q for the  quarter  ended  March 31,
               1999.

10.39          Second Amended and Restated Nu Skin Enterprises,  Inc. 1996 Stock
               Incentive Plan (corrected version).

10.40          Mutual Release of Claims and  Modification  Agreement dated as of
               October  16,  1999  by and  among  Nu  Skin  Enterprises  and the
               Stockholder  Representatives on behalf of the former stockholders
               of Generations Health Holdings,  Inc.,  incorporated by reference
               to Exhibit 10.1 to the  Company's  Annual Report on Form 10-Q for
               the quarter ended September 30, 1999.


                                      -42-


<PAGE>


Exhibit
Number         Exhibit Description
- -------        -------------------

10.41          Services Agreement between the Company and Grant F. Pace.

10.42          Base Form of Stock Option Agreement.

10.43          Consulting   Agreement   between   Max L. Pinegar  and  Nu   Skin
               International, Inc.

10.44          Assignment of Leasehold  Improvements  by and between Big Planet,
               Inc. and Maple Hills Investment, Inc. dated as of July 13, 1999.

13             1998 Annual Report to  Stockholders  (Only items  incorporated by
               reference).

21.1           Subsidiaries of the Company.

23.1           Consent of PricewaterhouseCoopers LLP.

23.2           Consent and Report of Grant Thornton LLP.

27.            Financial Data Schedule.


                                      -43-



                               AMENDMENT NO. 2 TO

                   AMENDED AND RESTATED STOCKHOLDERS AGREEMENT


     This  Amendment  No.2 to the Amended and  Restated  Stockholders  Agreement
(this  "AMENDMENT")  is  entered  into  as of May 13,  1999  by and  among  the
Stockholders who have executed the signature pages of this Amendment and Nu Skin
Enterprises,  Inc.,  a  corporation  organized  under  the laws of the  State of
Delaware (the  "COMPANY").  This Amendment shall be binding upon each person who
executes this  Amendment  notwithstanding  the fact that any other  Stockholders
fail or refuse to execute this  Amendment.  The  capitalized  terms used in this
Amendment and not otherwise  defined  herein shall have the meanings  given such
terms in the Amended and  Restated  Stockholders  Agreement  dated  November 28,
1997, as previously  amended by Amendment No. 1 to such  agreement  (hereinafter
the "AMENDED AND RESTATED STOCKHOLDERS AGREEMENT").

                                    RECITALS

     A.  WHEREAS,  the Company is  proposing to undertake  the  registration  of
shares for resale by the Stockholders and the former  stockholders of Pharmanex,
Inc.  pursuant  to  an  underwritten   public  offering  (the  "PROPOSED  PUBLIC
OFFERING"); and

     B. WHEREAS, the Company is willing to continue to proceed with the Proposed
Public  Offering  only  if the  Stockholders  agree  to  extend  certain  resale
restrictions set forth in the Amended and Restated Stockholders Agreement;

     NOW, THEREFORE,  in consideration of the premises and the mutual agreements
set forth herein and for other good and valuable consideration,  the receipt and
sufficiency of which are hereby  acknowledged,  the Parties  hereto  irrevocably
agree as follows:

     1. Section 2.2 Lock-up  Agreement is hereby amended to lengthen the lock-up
period for all  Stockholders  other than the trusts  identified  on  Schedule B.
Accordingly Section 2.2 is amended to read in its entirety as follows:

          "2.2  Lock-up  Agreement.   Notwithstanding   any  provision  of  this
     Agreement to the contrary,  except for Transfers pursuant to Sections 3 and
     5, from and after the date hereof each  Stockholder  (other than the trusts
     identified on Schedule B) will not,  without the prior  written  consent of
     the Company, jointly or individually,  Transfer, offer, make any short sale
     of,  contract  to sell,  lend,  grant any  option for the  purchase  of, or
     otherwise dispose of, directly or indirectly, any Shares owned of record or
     beneficially by such Stockholder  until June 30, 2000 (the "INITIAL LOCK-UP
     PERIOD");  provided,  however,  that the Initial  Lock-up  Period  shall be
     further  extended  until up to  December  31, 2000 (the  "EXTENDED  LOCK-UP
     PERIOD")  with respect to any  Stockholder  who,  together with any of such
     Stockholder's  Stockholder  Controlled Entities,  receives additional gross
     proceeds (the "ADDITIONAL SALE PROCEEDS") from the sale of shares in one or
     any combination of public offerings  (excluding the sale of up to 9 million
     shares in the Proposed Public Offering,  but including any shares in excess
     of 9  million  shares  sold  in  the  Proposed  Public  Offering),  private
     placements,  or  any  Company  share  repurchases  (with  each  Stockholder
     eligible to participate in any private placements or share repurchases at a
     level at least equal to that Stockholder's


<PAGE>


     percentage equity ownership interest in the Company  immediately  preceding
     the Company's initial public offering).  The extent of the Extended Lock-up
     Period shall be  determined  by  multiplying  six months by a fraction (the
     "EXTENDED  LOCK-UP  FRACTION").  The  numerator  of the  Extended  Lock- up
     Fraction shall be equal to the actual  Additional Sale Proceeds received by
     the  Stockholder  divided by $120 million.  The denominator of the Extended
     Lock-up Fraction shall be equal to the Stockholder's  percentage  ownership
     interest in the Company immediately  preceding the Company's initial public
     offering.  For example, if a Stockholder  received Additional Sale Proceeds
     of $5 million,  and that Stockholder's  percentage ownership interest prior
     to the initial  public  offering were 5%, then the Extended  Lock-up Period
     would run for 5 months, calculated as follows:

                             $5 million/$120 million
                             -----------------------
                     6 months   x       .05 =      5 months

     If any  Stockholder  elects not to  participate  in a liquidity  event that
     generates  Additional  Sale  Proceeds,  then the  lock-up  period  for that
     Stockholder  shall expire on June 30, 2000.  In the event  Additional  Sale
     Proceeds  exceed $120 million,  then the Extended  Lock-up  Period shall be
     subject to an additional negotiated extension."

     2.  Section 2.3 Post  Lock-up  Selling  Restrictions  is hereby  amended as
follows:

          (a)  Section  2.3 is hereby  amended  to provide  that the  Restricted
Resale Period for each Stockholder (other than the trusts identified on Schedule
B to the Amended and Restated Stockholders Agreement) shall expire one year from
the expiration of the Extended  Lock-up Period with respect to that  Stockholder
and that the  Restricted  Resale Period for the trusts  identified on Schedule B
would  expire on the  earlier of December  31,  2001 or the date the  Restricted
Resale Period ends for any other Stockholder. Accordingly, the first sentence of
Section 2.3 is amended to read in its entirety as follows:

          "2.3 Post Lock-up Selling  Restrictions.  Except as otherwise provided
     herein,  for a one year  period  following  the  expiration  of the Initial
     Lock-up  Period or the Extended  Lock-up  Period,  whichever is the last to
     expire as it applies to each Stockholder (the "Restricted  Resale Period"),
     all sales of Shares in a public  resale  pursuant  to  Section  4(1) of the
     Securities Act or Rule 144 promulgated  thereunder or pursuant to any other
     exempt  transaction  under the  Securities  Act,  shall  not  exceed in any
     calendar quarter the Stockholder's specified Rule 144 Allotment (as defined
     below). Notwithstanding the foregoing, the Restricted Resale Period for the
     trusts  identified  on Schedule B would run from March 26, 1999 through the
     earlier to occur of (a) December 31, 2001,  and (b) the date the Restricted
     Resale Period expires for any other stockholder."

          (b) The Stockholders agree that the provisions of subparagraphs  2.3.1
through 2.3.6 apply to all public resales whether effected pursuant to Rule 144,
Section 4(1) of the Securities Act or any other available exemption.

          (c)  Section  2.3.7 is hereby  amended to read in its  entirety as set
forth below to clarify the terms of such subparagraph:

          "2.3.7. Following the expiration of the Restricted Resale Period, each
     Stockholder  agrees  not to sell  in  public  resales  more  shares  in any
     calendar  quarter  than the greater of (a) one  percent of the  outstanding
     shares  of Class A Common  Stock as  shown  by the most  recent  report  or
     statement  published by the Company,  and (b) the average  reported  weekly
     volume of trading in the Class A Common Stock determined in accordance with
     the provisions of Rule 144(e)."


                                      -2-


<PAGE>


          (d) All other terms and  conditions of the first  paragraph of Section
2.3 of the Amended and Restated  Stockholders  Agreement  and its  subparagraphs
(2.3.1 through 2.3.7) shall remain in full force and effect.

     3. Effect of  Amendment.  This  Amendment  amends the Amended and  Restated
Stockholders Agreement only to the extent expressly provided herein. Pursuant to
Section 12.5 of the Amended and Restated Stockholders Agreement,  this Amendment
shall be  binding  upon each of the  Stockholders  who  elects to  execute  this
Amendment even if one or more of the Stockholders fail or refuse to execute this
Amendment.  To the extent  provisions  of the Amended and Restated  Stockholders
Agreement  are  not  expressly  modified  or  amended  by this  Agreement,  such
unamended  provisions  shall  continue  in full  force and  effect  and shall be
construed  together with the amendments set forth herein as the entire agreement
of the parties hereto. The Amendment shall not apply to any Stockholder who does
not execute this  Amendment,  but such  Stockholder  shall remain subject to and
obligated  under the terms of the Amended and Restated  Stockholders  Agreement,
without giving effect to this  Amendment,  and this Amendment shall in no way be
interpreted  as limiting  the  obligations  or  restrictions  in the Amended and
Restated  Stockholders  Agreement with respect to any  Stockholder  who does not
execute this Amendment Agreement. In the event a Proposed Public Offering is not
completed  by  November 1, 1999,  or if prior to such date the Company  provides
written notice to the  Stockholders  that it has elected not to proceed with the
Proposed  Public  Offering,  then the  amendments  set forth in Sections 1 and 2
hereof  shall  expire and no longer be of any force or effect  from  November 1,
1999 (if a secondary  offering has not been  completed by such date) or the date
of such written notice (in the event the Company  provides written notice it has
elected not to proceed with such offering).

     4. Liquidity Events. In consideration of the redemption of 20,000 shares of
Class A Common  Stock by the Company from each of Kirk Roney and Rick Roney at a
purchase  price of $16.00 per share,  each of Kirk Roney and Rick Roney agree to
execute and be bound by the terms of the Amendment No. 1 to Amended and Restated
Stockholders Agreement. Upon execution of such amendment, each of Kirk Roney and
Rick Roney  shall have the same right to  participate  in any  private or public
liquidity events as the other Stockholders.  Each Stockholder hereby agrees that
the right to participate  in liquidity  events shall be subject to the following
terms.

             4.1 The 9 million shares allocated to the Stockholders party to the
Amended and Restated Stockholder Agreement in the Proposed Public Offering shall
be allocated among the Stockholders,  together with their respective Stockholder
Controlled Entities,  in accordance with the percentages set forth on Schedule A
to the Amended and Restated  Stockholders  Agreement,  including any  additional
shares  that may be  allocated  as a result of the  Pharmanex  stockholders  not
selling  their  entire  allotment,  or  as a  result  of  the  exercise  of  the
over-allotment option by the underwriters. In the event a Stockholder,  together
with  his or her  respective  Stockholder  Controlled  Entities,  agrees  at the
request of the  underwriters to sell less than his or her applicable  percentage
as set forth in  Schedule  A of the 9 million  shares,  he or she shall have the
right to receive a larger and priority  allocation of any  additional  shares in
order to bring his or her percentage of the total shares allocated to him or her
up to the  percentage  set  forth in  Schedule  A to the  Amended  and  Restated
Stockholders Agreement.

             4.2 Subject to agreeing to any terms and conditions the Company may
impose with respect to any such private  liquidity event as set forth in Section
4.3 below, a Stockholder, together with his or respective Stockholder Controlled
Entities,  shall have the right to participate in any Company  sponsored private
placements or share repurchases by the Company at a level at least equal to that


                                      -3-


<PAGE>


Stockholder's  percentage equity ownership  interest in the Company  immediately
preceding the Company's initial public offering.

             4.3  The  Company  may  require  as a  condition  to the  right  to
participate in any future  liquidity  event,  that a Stockholder  and his or her
Stockholder  Controlled  Entities,  agree to such terms and conditions as may be
requested by the Company for all  Stockholders,  including any extensions of the
Extended Lock-up Period and the Restricted Selling Periods;  provided,  however,
that with respect to any liquidity event that occurs prior to June 30, 2000, the
provisions of Section 2.2 and 2.3, as amended above,  shall determine the length
of any extension of the Extended  Lock-up  Period and  Restricted  Resale Period
unless the  Additional  Sales  Proceeds are in excess of $120 million,  in which
event  the  Company  may   negotiate  a  further   extension   of  such  selling
restrictions.

     5.  Counterparts.  This  Amendment  may be executed by facsimile and by any
number of counterparts, each of which shall be deemed to be an original, but all
of which together shall  constitute one agreement.  Each counterpart may consist
of a number of copies each signed by less than all, but  together  signed by all
of the Parties hereto.


                                      -4-


<PAGE>


                        SIGNATURE PAGE OF AMENDMENT NO. 2
                 TO AMENDED AND RESTATED STOCKHOLDERS AGREEMENT


         IN WITNESS  WHEREOF,  this Amendment has been signed by duly authorized
signatories  of the Parties  hereto and is binding upon the Parties hereto as of
the date first above written.

                        NU SKIN ENTERPRISES, INC.,
                        a Delaware Corporation


                        By:      /s/
                                 __________________________________________

                        Its:     __________________________________________


                        /s/Blake M. Roney
                        Blake M. Roney, individually

                        /s/Nancy L. Roney
                        Nancy L. Roney, individually

                        THE ALL R'S TRUST

                        By:      /s/L. S. McCullough
                                 L. S. McCullough
                        Its:     Trustee

                        THE B & N RONEY TRUST

                        By:      /s/ L. S. McCullough
                        Its:     Trustee

                        THE WFA TRUST

                        By:      /s/ L. S. McCullough
                        Its:     Trustee


                                      S-1


<PAGE>


                        SIGNATURE PAGE OF AMENDMENT NO. 2
                 TO AMENDED AND RESTATED STOCKHOLDERS AGREEMENT


                        BNASIA, LTD.

                        By:     /s/ Blake M. Roney
                                 Blake M. Roney
                        Its:     General Partner


                        By:     /s/ Nancy L. Roney
                                 Nancy L. Roney
                        Its:     General Partner


                        THE BLAKE M. AND NANCY L. RONEY
                        FOUNDATION

                        By:      /s/ Blake M. Roney
                                 Blake M. Roney
                        Its:     Trustee

                        By:      /s/ Nancy L. Roney
                                 Nancy L. Roney
                        Its:     Trustee


                        THE ONE FOUNDATION

                        By:      /s/ Blake M. Roney
                                 Blake M. Roney
                        Its:     Trustee

                        By:      /s/ Nancy L. Roney
                                 Nancy L. Roney
                        Its:     Trustee

                        By:      /s/ Keith R. Halls
                                 Keith R. Halls
                        Its:     Trustee


                                   S-2


<PAGE>


                        SIGNATURE PAGE OF AMENDMENT NO. 2
                 TO AMENDED AND RESTATED STOCKHOLDERS AGREEMENT


                        B & N RHINO COMPANY, L.C.

                        By:      /s/ Craig F. McCullough
                                 Craig F. McCullough
                        Its:     Manager


                        By:      /s/ Nedra D. Roney
                                 Nedra D. Roney, individually


                        By:      /s/ Rick A. Roney
                                 Rick A. Roney, individually

                        By:      /s/ Burke F. Roney
                                 Burke F. Roney, individually

                        By:      /s/ Park R. Roney
                                 Park R. Roney, individually

                        THE MAR TRUST


                        By:      /s/ Tom D. Branch
                                 Tom D. Branch
                        Its:     Trustee

                        THE NR TRUST


                        By:      /s/ Tom D. Branch
                                 Tom D. Branch
                        Its:     Trustee


                                      S-3


<PAGE>


                        SIGNATURE PAGE OF AMENDMENT NO. 2
                 TO AMENDED AND RESTATED STOCKHOLDERS AGREEMENT


                        THE ROSE FOUNDATION

                        By:      /s/ Nedra D. Roney
                                 Nedra D. Roney
                        Its:     Trustee


                        By:      /s/ Tom D. Branch
                                 Tom D. Branch
                        Its:     Trustee


                        THE NEDRA RONEY FIXED CHARITABLE TRUST

                        By:      /s/ Tom D. Branch
                                 Tom D. Branch
                        Its:     Trustee


                        NR RHINO COMPANY, L.C.

                        By:      /s/ Craig F. McCullough
                                 Craig F. McCullough
                        Its:     Manager

                        By:      /s/ Sandra N. Tillotson
                                 Sandra N. Tillotson, individually


                        THE SNT TRUST

                        By:      /s/ Lee M. Brower
                                 Lee M. Brower
                        Its:     Trustee


                        THE DVNM TRUST

                        By:      /s/ Lee M. Brower
                                 Lee M. Brower
                        Its:     Trustee


                                      S-4


<PAGE>


                       SIGNATURE PAGE OF AMENDMENT NO. 2
                 TO AMENDED AND RESTATED STOCKHOLDERS AGREEMENT


                        THE CWN TRUST

                        By:      /s/ Lee M. Brower
                                 Lee M. Brower
                        Its:     Trustee


                        THE DPN TRUST

                        By:      /s/ Craig S. Tillotson
                                 Craig S. Tillotson
                        Its:     Trustee


                        By:      /s/ Lee M. Brower
                                 Lee M. Brower
                        Its:     Trustee

                        THE GNT TRUST


                        By:      /s/ Craig S. Tillotson
                                 Craig S. Tillotson
                        Its:     Trustee


                        By:      /s/ Lee M. Brower
                                 Lee M. Brower
                        Its:     Trustee

                        THE LMB TRUST


                        By:      /s/ Lee M. Brower
                                 Lee M. Brower
                        Its:     Trustee


                                      S-5


<PAGE>


                       SIGNATURE PAGE OF AMENDMENT NO. 2
                 TO AMENDED AND RESTATED STOCKHOLDERS AGREEMENT


                        THE SANDRA N. TILLOTSON FOUNDATION

                        By:      /s/ Sandra N. Tillotson
                                 Sandra N. Tillotson
                        Its:     Trustee


                        By:      /s/ Lee M. Brower
                                 Lee M. Brower
                        Its:     Trustee


                        THE SANDRA N. TILLOTSON FIXED  CHARITABLE TRUST

                        By:      /s/ Sandra N. Tillotson
                                 Sandra N. Tillotson
                        Its:     Trustee

                        By:      /s/ L. S. McCullough
                                 L. S. McCullough
                        Its:     Independent Trustee


                        SNT RHINO COMPANY, L.C.

                        By:      /s/ Craig S. Tillotson
                                 Craig S. Tillotson
                        Its:     Manager

                        /s/ Steven J. Lund
                        Steven J. Lund, individually

                        /s/ Kalleen Lund
                        Kalleen Lund, individually


                        SKASIA, LTD.

                        By:      /s/ Steven J. Lund
                                 Steven J. Lund
                        Its:     General Partner


                                      S-6


<PAGE>


                       SIGNATURE PAGE OF AMENDMENT NO. 2
                 TO AMENDED AND RESTATED STOCKHOLDERS AGREEMENT


                        By:      /s/ Kalleen Lund
                                 Kalleen Lund
                        Its:     General Partner


                        THE S AND K LUND TRUST

                        By:      /s/ Blake M. Roney
                                 Blake M. Roney
                        Its:     Trustee

                        THE STEVEN J. AND KALLEEN LUND
                        FOUNDATION


                        By:      /s/ Steven J. Lund
                                 Steven J. Lund
                        Its:     Trustee


                        By:      /s/ Kalleen Lund
                                 Kalleen Lund
                        Its:     Trustee

                        THE STEVEN AND KALLEEN LUND FIXED
                        CHARITABLE TRUST


                        By:      /s/Steven J. Lund
                                 Steven J. Lund
                        Its:     Trustee


                        By:      /s/ Kalleen Lund
                                 Kalleen Lund
                        Its:     Trustee


                        By:      /s/ L. S. McCullough
                                 L. S. McCullough
                        Its:     Independent Trustee


                        S & K RHINO COMPANY, L.C.

                        By:      /s/ Craig F. McCullough
                                 Craig F. McCullough
                        Its:     Manager


                                      S-7


<PAGE>


                        SIGNATURE PAGE OF AMENDMENT NO. 2
                 TO AMENDED AND RESTATED STOCKHOLDERS AGREEMENT


                        /s/ Brooke B. Roney
                        Brooke B. Roney, individually

                        /s/ Denice R. Roney
                        Denice R. Roney, individually


                        BDASIA, LTD.

                        By:      /s/ Brooke B. Roney
                                 Brooke B. Roney
                        Its:     General Partner

                        By:      /s/ Denice R. Roney
                                 Denice R. Roney
                        Its:     General Partner


                        THE B AND D RONEY TRUST

                        By:      /s/ Blake M. Roney
                                 Blake M. Roney
                        Its:     Trustee

                        THE BROOKE BRENNAN AND DENICE RENEE
                        RONEY FOUNDATION

                        By:      /s/ Brooke B. Roney
                                 Brooke B. Roney
                        Its:     Trustee

                        By:      /s/ Denice R. Roney
                                 Denice R. Roney
                        Its:     Trustee

                         /s/ Kirk V. Roney
                         Kirk V. Roney, individually


                                      S-8


<PAGE>


                        SIGNATURE PAGE OF AMENDMENT NO. 2
                 TO AMENDED AND RESTATED STOCKHOLDERS AGREEMENT


                        /s/ Melanie K. Roney
                        Melanie K. Roney, individually


                        KMASIA, LTD.

                        By:      /s/ Kirk V. Roney
                                 Kirk V. Roney
                        Its:     General Partner

                        By:      /s/ Melanie K. Roney
                                 Melanie K. Roney
                        Its:     General Partner


                        THE K AND M RONEY TRUST

                        By:      /s/ Rick A. Roney
                                 Rick A. Roney
                        Its:     Trustee


                        THE KIRK V. AND MELANIE K. RONEY
                        FOUNDATION

                        By:      /s/ Kirk V. Roney
                                 Kirk V. Roney
                        Its:     Trustee

                        By:      /s/ Melanie K. Roney
                                 Melanie K. Roney
                        Its:     Trustee


                        THE KIRK AND MELANIE RONEY FIXED
                        CHARITABLE TRUST

                        By:      /s/ Kirk V. Roney
                                 Kirk V. Roney
                        Its:     Trustee


                                      S-9


<PAGE>


                        SIGNATURE PAGE OF AMENDMENT NO. 2
                 TO AMENDED AND RESTATED STOCKHOLDERS AGREEMENT


                        By:      /s/ Melanie K. Roney
                                 Melanie K. Roney
                        Its:     Trustee

                        By:      /s/ L. S. McCullough
                                 L. S. McCullough
                        Its:     Trustee


                        K & M RHINO COMPANY, L.C.

                        By:      /s/ Craig F. McCullough
                                 Craig F. McCullough
                        Its:     Manager

                        /s/ Keith R. Halls
                        Keith R. Halls, individually

                        /s/ Anna Lisa Massaro Halls
                        Anna Lisa Massaro Halls, individually


                        KAASIA, LTD.

                        By:      /s/ Keith R. Halls
                                 Keith R. Halls
                        Its:     General Partner

                        By:      /s/ Anna Lisa Halls
                                 Anna Lisa Halls
                        Its:     General Partner


                        THE K AND A HALLS TRUST

                        By:      /s/ Michael Lee Halls
                                 Michael Lee Halls
                        Its:     Trustee


                                      S-10


<PAGE>


                        SIGNATURE PAGE OF AMENDMENT NO. 2
                 TO AMENDED AND RESTATED STOCKHOLDERS AGREEMENT


                        By:      /s/ Dennis Morgan
                                 Dennis Morgan
                        Its:     Trustee


                        THE HALLS FAMILY TRUST

                        By:      /s/ Micahel Lee Halls
                                 Michael Lee Halls
                        Its:     Trustee

                        By:      /s/ Dennis Morgan
                                 Dennis Morgan
                        Its:     Trustee


                        THE KEITH AND ANNA LISA HALLS FIXED
                        CHARITABLE TRUST

                        By:      /s/ Keith R. Halls
                                 Keith R. Halls
                        Its:     Trustee

                        By:      /s/ Anna Lisa Halls
                                 Anna Lisa Halls
                        Its:     Trustee

                        By:      /s/ L. S. McCullough
                                 L. S. McCullough
                        Its:     Independent Trustee


                        THE KEITH RAY AND ANNA LISA MASSARO
                        HALLS FOUNDATION

                        By:      /s/ Keith R. Halls
                                 Keith R. Halls
                        Its:     Trustee


                                      S-11


<PAGE>

                        SIGNATURE PAGE OF AMENDMENT NO. 2
                 TO AMENDED AND RESTATED STOCKHOLDERS AGREEMENT

                        By:      /s/ Anna Lisa Halls
                                 Anna Lisa Halls
                        Its:     Trustee


                        K & A RHINO COMPANY, L.C.

                        By:      /s/ Craig F. McCullough
                                 Craig F. McCullough
                        Its:     Manager

                        /s/ Craig S. Tillotson
                        Craig S. Tillotson, individually


                        THE CST TRUST

                        By:      /s/ Robert L. Stayner
                                 Robert L. Stayner
                        Its:     Trustee


                        THE JS TRUST

                        By:      /s/ Lee M. Brower
                                 Lee M. Brower
                        Its:     Trustee


                        THE JT TRUST

                        By:      /s/ Lee M. Brower
                                 Lee M. Brower
                        Its:     Trustee


                        THE CB TRUST

                        By:      /s/ Lee M. Brower
                                 Lee M. Brower
                        Its:     Trustee


                                      S-12


<PAGE>


                        SIGNATURE PAGE OF AMENDMENT NO. 2
                 TO AMENDED AND RESTATED STOCKHOLDERS AGREEMENT


                        THE CM TRUST

                        By:      /s/ Lee M. Brower
                                 Lee M. Brower
                        Its:     Trustee


                        THE BCT TRUST

                        By:      /s/ Lee M. Brower
                                 Lee M. Brower
                        Its:     Trustee


                        THE ST TRUST

                        By:      /s/ Lee M. Brower
                                 Lee M. Brower
                        Its:     Trustee


                        THE NJR TRUST

                        By:      /s/ Lee M. Brower
                                 Lee M. Brower
                        Its:     Trustee


                        THE RLS TRUST

                        By:      /s/ Lee M. Brower
                                 Lee M. Brower
                        Its:     Trustee


                        THE RBZ TRUST

                        By:      /s/ Lee M. Brower
                                 Lee M. Brower
                        Its:     Trustee


                                      S-13


<PAGE>


                        SIGNATURE PAGE OF AMENDMENT NO. 2
                 TO AMENDED AND RESTATED STOCKHOLDERS AGREEMENT


                        THE LB TRUST

                        By:      /s/ Lee M. Brower
                                 Lee M. Brower
                        Its:     Trustee


                        THE CRAIG S. TILLOTSON FOUNDATION

                        By:      /s/ Craig S. Tillotson
                                 Craig S. Tillotson
                        Its:     Trustee

                        By:      /s/ Lee M. Brower
                                 Lee M. Brower
                        Its:     Trustee


                        THE CRAIG S. TILLOTSON FIXED CHARITABLE
                        TRUST

                        By:      /s/ Craig S. Tillotson
                                 Craig S. Tillotson
                        Its:     Trustee

                        By:      /s/ Lee M. Brower
                                 Lee M. Brower
                        Its:     Independent Trustee


                        CST RHINO COMPANY, L.C.

                        By:      /s/ Sandra N. Tillotson
                                 Sandra N. Tillotson
                        Its:     Manager

                        /s/ R. Craig Bryson
                        R. Craig Bryson, individually


                        /s/ Kathleen D. Bryson
                        Kathleen D. Bryson, individually




                                  S-14
<PAGE>


                       SIGNATURE PAGE OF AMENDMENT NO. 2
                 TO AMENDED AND RESTATED STOCKHOLDERS AGREEMENT


                        RCKASIA, LTD.

                        By:      /s/ R. Craig Bryson
                                 R. Craig Bryson
                        Its:     General Partner

                        By:      /s/ Kathleen D. Bryson
                                 Kathleen D. Bryson
                        Its:     General Partner


                        THE C AND K TRUST

                        By:      /s/ Steven J. Lund
                                 Steven J. Lund
                        Its:     Trustee


                        THE BRYSON FOUNDATION

                        By:      /s/ R. Craig Bryson
                                 R. Craig Bryson
                        Its:     Trustee

                        By:      /s/ Kathleen D. Bryson
                                 Kathleen D. Bryson
                        Its:     Trustee


                        THE BRYSON FIXED CHARITABLE TRUST

                        By:      /s/ R. Craig Bryson
                                 R. Craig Bryson
                        Its:     Trustee

                        By:      /s/ Kathleen D. Bryson
                                 Kathleen D. Bryson
                        Its:     Trustee

                        By:      /s/ Robert L. Stayner
                                 Robert L. Stayner
                        Its:     Independent Trustee


                                      S-15


<PAGE>


                        SIGNATURE PAGE OF AMENDMENT NO.2
                 TO AMENDED AND RESTATED STOCKHOLDERS AGREEMENT


                        CKB RHINO COMPANY, L.C.

                        By:      /s/ Keith R. Halls
                                 Keith R. Halls
                        Its:     Manager


                        THE RICK AND KIMBERLY RONEY VARIABLE
                        CHARITABLE REMAINDER UNITRUST

                        By:      /s/ James Blaylock
                                 James Blaylock
                        Its:     Trustee


                        THE RICK AND KIMBERLY RONEY FIXED
                        CHARITABLE UNITRUST

                        By:      /s/ Rick A. Roney
                                 Rick A. Roney
                        Its:     Trustee

                        By:      /s/ Kimberly Roney
                                 Kimberly Roney
                        Its:     Trustee

                        By:      /s/ L. S. McCullough
                                 L.S. McCullough
                        Its:     Independent Trustee


                                      S-16





                                     SECOND

                              AMENDED AND RESTATED

                            NU SKIN ENTERPRISES, INC.

                            1996 STOCK INCENTIVE PLAN


<PAGE>


                                TABLE OF CONTENTS


                                                                           PAGE

1.       PURPOSE ........................................................... 1

2.       DEFINITIONS ....................................................... 1

3.       ADMINISTRATION .................................................... 4

4.       SHARES SUBJECT TO THE PLAN ........................................ 5

5.       PARTICIPANTS ...................................................... 5

6.       AWARDS UNDER THE PLAN ............................................. 5

7.       STOCK OPTIONS ..................................................... 5

8.       STOCK APPRECIATION RIGHTS ......................................... 8

9.       CONTINGENT STOCK AWARDS ...........................................10

10.      RESTRICTED STOCK AWARDS ...........................................11

11.      GENERAL RESTRICTIONS ..............................................12

12.      RIGHTS OF A SHAREHOLDER ...........................................12

13.      RIGHTS TO TERMINATE EMPLOYMENT ....................................13

14.      WITHHOLDING OF TAXES ..............................................13

15.      NON-ASSIGNABILITY .................................................13

16.      NON-UNIFORM DETERMINATIONS ........................................13

17.      ADJUSTMENTS .......................................................13

18.      AMENDMENT .........................................................14

19.      EFFECT ON OTHER PLAN ..............................................15

20.      DURATION OF PLAN ..................................................15

21.      FUNDING OF THE PLAN ...............................................15

22.      PLAN STATUS .......................................................15

23.      GOVERNING LAW .....................................................16


                                      -i-


<PAGE>


                                     SECOND

                              AMENDED AND RESTATED

                            NU SKIN ENTERPRISES, INC.

                            1996 STOCK INCENTIVE PLAN


1.   PURPOSE

          1.1  The  purpose  of  the  Second   Amended  and   Restated  Nu  Skin
Enterprises,  Inc.  1996  Stock  Incentive  Plan  (the  "Plan")  is  to  provide
incentives to specified individuals whose performance,  contributions and skills
add to the value of Nu Skin Enterprises, Inc. (the "Company") and its affiliated
companies.  The Company also believes that the Plan will facilitate  attracting,
retaining and motivating  employees,  directors and  consultants of high caliber
and potential.  This Second Amended and Restated Nu Skin Enterprises,  Inc. 1996
Stock  Incentive  Plan amends and restates the Amended and Restated Nu Skin Asia
Pacific,  Inc.  1996 Stock  Incentive  Plan dated  December 9, 1996 and includes
amendments previously adopted by the Board of Directors on February 11, 1999.

          1.2  Plan  participants  shall  include  those  officers,   directors,
employees and consultants of the Company and subsidiaries who, in the opinion of
the Committee, are making or are in a position to make substantial contributions
to the Company by their ability and efforts.

2.   DEFINITIONS

          2.1 For  purposes  of the Plan,  the  following  terms  shall have the
following meanings, unless the context clearly indicates to the contrary.


          (a)  "Award" means a grant of Restricted  Stock,  Contingent Stock, an
               Option, or an SAR.

          (b)  "Award  Agreement" means the agreement  approved by the Committee
               evidencing an Award to a Grantee.

          (c)  "Board" means the Company's Board of Directors.

          (d)  "Code" means the Internal Revenue Code of 1986, as amended.

          (e)  "Committee" means the members of the Board until the Compensation
               Committee of the Board is appointed,  and after the  Compensation
               Committee  is  appointed  means the  members of the  Compensation
               Committee of the Board, who are "outside  directors"  (within the
               meaning  of  Section  162(m) of the Code and any  regulations  or
               rulings  promulgated  thereunder)  to  the  extent  required  for
               purposes of compliance with such


<PAGE>


               Code Section, and "disinterested  persons" (within the meaning of
               Rule  16b-3 of the  Exchange  Act),  to the extent  required  for
               compliance   with  such  Rule.

          (f)  "Company" means Nu Skin Enterprises, Inc.

          (g)  "Consultant"  means any individual  who provides  services to the
               Company as an  independent  contractor  and not as an Employee or
               Director.

          (h)  "Contingent  Stock" means stock which will be issued to a Grantee
               upon the attainment of certain  conditions  pursuant to Section 9
               hereof.

          (i)  "Director(s)" means a member or the members of the Board.

          (j)  "Employee"  means  any  individual  who  is an  employee  of  the
               Company, a Parent or Subsidiary.

          (k)  "Exchange  Act" means the  Securities  Exchange  Act of 1934,  as
               amended.

          (l)  "Fair Market  Value" of a Share means on, or with respect to, any
               given date:

               (i)  If the Shares are listed on a national stock  exchange,  the
                    closing  market  price of such  Shares  as  reported  on the
                    composite  tape for issues  listed on such  exchange on such
                    date or, if no trade shall have been reported for such date,
                    on the  next  preceding  date on  which  there  were  trades
                    reported;  provided,  that if no such  quotation  shall have
                    been made within the ten business days  preceding such date,
                    Fair Market Value shall be determined under (iii) below.

               (ii) If the Shares are not  listed on a national  stock  exchange
                    but are  traded  on the  over-the-counter  market,  the mean
                    between  the  closing  dealer  bid and  asked  price of such
                    Shares as reported by the National Association of Securities
                    Dealers  through their Automated  Quotation  System for such
                    date, or if no quotations shall have been made on such date,
                    on the next preceding  date on which there were  quotations;
                    provided,  that,  if such  quotations  shall  have been made
                    within the ten  business  days  preceding  such  date,  Fair
                    Market Value shall be determined under (iii) below.

               (iii)If (i) and (ii) do not  apply,  the Fair  Market  Value of a
                    Share  shall be  determined  without  regard to any  control
                    premium or discount for lack of control (except as otherwise
                    required  by Section  422 of the Code) by the  Committee  in
                    good faith  consistent  with the valuation of the Company as
                    provided  by a third  party  appraiser  for


                                      -2-


<PAGE>


                    other corporate purposes before adjustments or any discounts
                    applied due to lack of marketability. The Committee may rely
                    upon the  most  recent  valuation  (if it is based on a date
                    within 3 months of the valuation date) and there shall be no
                    requirement  to  cause a more  recent  valuation  to be made
                    (except as may be  required  for  purposes of Section 422 of
                    the Code).  If no such valuation  exists,  the Committee may
                    engage a third party appraiser to prepare the valuation.

          (m)  "Grantee" means an Employee, Director of the Company, a Parent or
               any Subsidiary or Consultant who has received an Award.

          (n)  "Incentive  Stock Option" shall have the same meaning as given to
               the  term by  Section  422 of the  Code  and any  regulations  or
               rulings promulgated thereunder.

          (o)  "Non-qualified Stock Option" means any Option granted pursuant to
               Section 7 which when awarded by the Committee was not intended to
               be, or does not qualify as, an Incentive Stock Option.

          (p)  "Option"  means the right to  purchase  from the Company a stated
               number of Shares at a specified  Option Price.  The Option may be
               granted to an  Employee,  Director or  Consultant  subject to the
               terms of this Plan, and such other conditions and restrictions as
               the Committee deems appropriate.  Each Option shall be designated
               by the  Committee  to be either an  Incentive  Stock  Option or a
               Non-qualified   Stock  Option.  Only  Employees  may  be  granted
               Incentive Stock Options.

          (q)  "Option Agreement" means the Award Agreement pursuant to which an
               Option is granted under Section 7.

          (r)  "Option  Price"  means the  purchase  price  per  Share  under an
               Option, as described in Section 7.

          (s)  "Parent"  means any  corporation  (other than the  Company) in an
               unbroken chain of corporations ending with the Company if, at the
               time of the  granting  of an  Option,  each  of the  corporations
               (other than the Company) owns stock possessing 50% or more of the
               total combined voting power of all classes of stock in one of the
               other  corporations  in such chain  within the meaning of Section
               424(e) of the Code and any  regulations  or  rulings  promulgated
               thereunder.


                                      -3-


<PAGE>


          (t)  "Plan" means Amended and Restated Nu Skin Asia Pacific, Inc. 1996
               Stock  Incentive  Plan,  as evidenced  herein and as amended from
               time to time.

          (u)  "Restricted Stock" means Shares issued,  subject to restrictions,
               to a Grantee pursuant to Section 10.

          (v)  "SAR" means a stock appreciation right which provides a Grantee a
               potential  right to a payment  based on the  appreciation  in the
               fair market value of a Share granted pursuant to Section 8.

          (w)  "SEC" means the U.S. Securities and Exchange Commission.

          (x)  "Section 16 Person" means a person who is an "insider" within the
               meaning  of Section  16(b) of the  Exchange  Act with  respect to
               transactions   involving   equity   securities  of  the  Company,
               including the Shares.

          (y)  "Share"  means one share of the  Company's  Class A common stock,
               $.001 par value.

          (z)  "Subsidiary"  means  any  corporation  in an  unbroken  chain  of
               corporations  beginning  with the  Company if, at the time of the
               granting of the Option,  each of the corporations (other than the
               last corporation) in the unbroken chain owns stock possessing 50%
               or more of the total  combined  voting  power of all  classes  of
               stock in one of the other corporations in such chain,  within the
               meaning  of  Section  424(f) of the Code and any  regulations  or
               rulings promulgated thereunder.

3.ADMINISTRATION

         3.1 The Plan shall be  administered  by the  Committee.  The  Committee
shall have full and final authority in its discretion to:

          (a)  conclusively  interpret the  provisions of the Plan and to decide
               all questions of fact arising in its application;

          (b)  determine the  individuals to whom Awards shall be made under the
               Plan;

          (c)  determine  the type of Award to be made to such  individuals  and
               the amount, size and terms of each Award;

          (d)  determine   the  time  when   Awards  will  be  granted  to  such
               individuals; and


                                       -4-


<PAGE>


          (e)  make all other  determinations  necessary  or  advisable  for the
               administration of the Plan.

4.   SHARES SUBJECT TO THE PLAN

     4.1  The Shares  subject  to Awards  under the Plan shall not exceed in the
          aggregate 8,000,000 Shares.

     4.2  Shares may be authorized and unissued Shares or treasury Shares.

     4.3  Except as provided herein, any Shares subject to an Award, which Award
          for any reason expires or is terminated  unexercised as to such Shares
          shall again be available under the Plan.

5.   PARTICIPANTS

     5.1  Awards  permitted  pursuant  to this Plan  which are  Incentive  Stock
          Options may only be made to  Employees  (including  Directors  who are
          also Employees).  All other Awards permitted  pursuant to the Plan may
          only be made to Employees, Directors or Consultants.

6.   AWARDS UNDER THE PLAN

     6.1  Awards   under  the  Plan  may  be  in  the  form  of  Options   (both
          Non-qualified  Stock Options and Incentive Stock Options),  Contingent
          Stock, Restricted Stock, and SARs and any combination of the above.

     6.2  The maximum  number of Awards that may be awarded to any one Employee,
          Director or Consultant during the life of the Plan shall be 10% of the
          total Shares reserved for issuance under the Plan.

7.   STOCK OPTIONS

     7.1  The Committee in its sole discretion shall designate whether an Option
          is to be an Incentive  Stock Option or a  Non-qualified  Stock Option.
          The Committee may grant both Incentive Stock Options and Non-qualified
          Stock Options to the same individual. However, where both an Incentive
          Stock Option and a Non-qualified Stock Option are awarded at one time,
          such Options shall be deemed to have been awarded in separate  grants,
          shall be clearly identified,  and in no event will the exercise of one
          such Option  affect the right to exercise the other such Option except
          to the extent so provided in the Award  Agreement as determined by the
          Committee.

     7.2  Options  granted  pursuant  to the  Plan  shall be  authorized  by the
          Committee  under terms and conditions  approved by the Committee,  not
          inconsistent  with this Plan or Exchange Act Rule 16b-3(c),  and shall
          be evidenced by Option  Agreements in such form as the Committee shall


                                      -5-


<PAGE>


          from time to time approve,  which Option  Agreements  shall contain or
          shall be subject to the following terms and conditions, whether or not
          such terms and conditions are specifically included therein:

          (a)  The Option Price of an  Incentive  Stock Option shall not be less
               than  100% of the  Fair  Market  Value  of a Share on the day the
               Option is granted,  as  determined by the  Committee.  The Option
               Price of a  Non-qualified  Stock  Option  shall be such  price as
               determined by the Committee in its discretion, which price may be
               more or less than the Fair Market Value of a Share on the day the
               Option is  granted.  Notwithstanding  the  immediately  preceding
               sentence, the Award Agreement for a Non-qualified Stock Option at
               the Committee's sole discretion, may, but need not, provide for a
               reduction of the Option Price by dividends paid on a Share during
               the period the Option is outstanding and  unexercised,  but in no
               event  shall the Option  Price be less than the par value of such
               Share.

          (b)  Each Option  Agreement shall state the period or periods of time,
               as  determined by the  Committee,  within which the Option may be
               exercised  by the  Grantee,  in whole or in part,  provided  such
               period shall not commence  earlier than six months after the date
               of the grant of the Option and not later than ten years after the
               date of the grant of the  Option.  The  Committee  shall have the
               power to permit in its discretion an  acceleration  of previously
               determined exercise terms,  subject to the terms of this Plan, to
               the extent  permitted  by Exchange Act Rule  16b-3(c),  and under
               such  circumstances  and upon such terms and conditions as deemed
               appropriate and which are not inconsistent with Exchange Act Rule
               16b-3(c)(1).

          (c)  An  Option  may be  exercised,  in whole or in  part,  by  giving
               written  notice of exercise to the Company  specifying the number
               of Shares to be purchased.  Shares  purchased upon exercise of an
               Option  shall be paid for in full at the time of  purchase in the
               form of cash unless the Committee has adopted rules authorizing a
               different  method of  exercise  as set forth  below that have not
               been rescinded and that apply to the Options being exercised. The
               Committee  shall have the  authority,  as it may  determine to be
               appropriate  from  time to time,  to adopt  rules  governing  the
               exercise  of Options  that may provide for payment to be made (i)
               in Shares already owned by the Grantee having a Fair Market Value
               equal  to  the  purchase  price,  (ii)  by  delivery  (on a  form
               prescribed  by the  Committee) of an  irrevocable  direction to a
               securities broker approved by the Committee to sell Shares and to
               deliver  all or part of the  sales  proceeds  to the  Company  in
               payment of all or part of the purchase price and any  withholding
               taxes,  (iii)  by  the  delivery  (on a  form  prescribed  by the
               Committee)  of an  irrevocable  direction  to pledge  Shares to a
               securities broker or lender


                                      -6-


<PAGE>


               approved by the  Committee  as security for a loan and to deliver
               all or part of the loan proceeds to the Company in payment of all
               or part of the purchase price and any withholding  taxes, or (iv)
               such other method or form of  consideration  as may be determined
               to be appropriate  by the Committee  consistent  with  applicable
               laws,  rules and  regulations,  including a true  cashless or net
               exercise  procedure.  The adoption of such rules by the Committee
               shall not provide any Grantee  with any vested  right to exercise
               Options  pursuant  to the  methods or form of  consideration  set
               forth in such rules. The Committee may rescind any rule governing
               the exercise of Options at any time, and upon such rescission, no
               Grantee  shall  have  any  further  rights  to  exercise  Options
               pursuant  to the  methods or form of  consideration  set forth in
               such rule.  In addition,  the  Committee  shall have the right to
               provide in any rule  adopted  pursuant  hereto that (i) such rule
               shall only apply to designated Options or grants of Options, (ii)
               such rule shall  apply to all Options  generally,  or (iii) prior
               Committee approval,  which may be granted or withheld in its sole
               discretion,  shall be  required  with  respect  to such  exercise
               method or form of  consideration.  The  Committee  shall  have no
               obligation to make the rules applicable to all Grantees or to all
               Options.  The  Committee  shall have no obligation to adopt rules
               providing  for any of the above  methods of  exercise or forms of
               consideration.

          (d)  Notwithstanding  anything  herein to the contrary,  the aggregate
               Fair  Market  Value  (determined  as of the  time the  Option  is
               granted) of Incentive  Stock  Options for any Employee  which may
               become first  exercisable  in any calendar  year shall not exceed
               $100,000.

          (e)  Notwithstanding  anything  herein to the  contrary,  no Incentive
               Stock Option shall be granted to any  individual  if, at the time
               the Option is to be granted, the individual owns stock possessing
               more than 10% of the total  combined  voting power of all classes
               of stock of the Company unless at the time such Option is granted
               the Option Price is at least 110% of the Fair Market Value of the
               stock  subject to the Option and such  Option by its terms is not
               exercisable after the expiration of five years from the date such
               Option is granted.

          (f)  Each Option Agreement for an Incentive Stock Option shall contain
               such other terms,  conditions and provisions as the Committee may
               determine  to be  necessary or desirable in order to qualify such
               Option as an incentive stock option within the meaning of Section
               422 of the Code, or any amendment thereof,  substitute  therefor,
               or regulation  thereunder.  Subject to the limitations of Section
               18, and without  limiting any  provisions  hereof,


                                      -7-


<PAGE>


               the Committee  shall have the power without  further  approval to
               amend the terms of any Option for Grantees.

     7.3     If any Option is not granted,  exercised,  or held  pursuant to the
provisions  of the Plan or Section 422 of the Code  applicable  to an  Incentive
Stock Option,  it will be considered to be a  Non-qualified  Stock Option to the
extent that any or all of the grant is in conflict with such provisions.

     7.4     An Option may be  terminated  (subject to any  shorter  periods set
forth  in  an  individual  Option  Agreement  by  the  Committee,  in  its  sole
discretion) as follows:

          (a)  During  the  period of  continuous  employment  or  service  as a
               Consultant  with the  Company or  Subsidiary,  an Option  will be
               terminated  only if it has been fully exercised or it has expired
               by its terms.

          (b)  In the event of  termination  of  employment  as an  Employee  or
               service as a Director or  Consultant  for any reason,  the Option
               will  terminate  upon the earlier of (i) the full exercise of the
               Option,  (ii) the expiration of the Option by its terms, or (iii)
               except  as  provided  in  Section  7.4(c),  no more than one year
               (three months for Incentive Stock Options)  following the date of
               employment  termination  (or termination of service as a Director
               or Consultant) for Non-qualified  Stock Options.  For purposes of
               the Plan, a leave of absence approved by the Company shall not be
               deemed to be termination of employment  except with respect to an
               Incentive  Stock Option as required to comply with Section 422 of
               the Code and the regulations issued thereunder.

          (c)  If a  Grantee's  employment  as  an  Employee,  or  service  as a
               Director  or  Consultant,   terminates  by  reason  of  death  or
               disability prior to the termination of an Option, such Option may
               be  exercised  to the  extent  that the  Grantee  shall have been
               entitled to exercise  it at the time of death or  disability,  as
               the case may be, by the Grantee, the estate of the Grantee or the
               person or persons to whom the Option may have been transferred by
               will or by the laws of descent  and  distribution  for the period
               set forth in the Option  Agreement,  but no more than three years
               following  the  date  of  such  death  or  disability,  provided,
               however,  with respect to an Incentive  Stock Option,  such right
               must be exercised,  if at all,  within one year after the date of
               such death or disability.

8    STOCK APPRECIATION RIGHTS

     8.1  SARs shall be evidenced by Award  Agreements for SARs in such form,
and not  inconsistent  with this Plan or Exchange Act Rule  16b-3(c)(1),  as the
Committee shall approve from


<PAGE>


                                      -8-


time to time,  which Award  Agreements  shall contain in substance the following
terms and conditions as discussed in Sections 8.2 through 8.4.

     8.2  An SAR may be, but is not  required  to be,  granted in  connection
with an Option.  An SAR shall  entitle  the  Grantee,  subject to such terms and
conditions  determined by the Committee,  to receive, upon surrender of the SAR,
all or a portion  of the  excess  of (i) the Fair  Market  Value of a  specified
number of Shares at the time of the  surrender,  as determined by the Committee,
over (ii) 100% of the Fair  Market  Value of such Shares at the time the SAR was
granted less any dividends paid on such Shares while the SAR was outstanding but
unexercised.

     8.3  SARs  shall be  granted  for a period of not less than one year nor
more than ten years,  and shall be exercisable in whole or in part, at such time
or times and subject to such other terms and  conditions  as shall be prescribed
by the Committee at the time of grant, subject to the following:

          (a)  No SAR shall be exercisable,  in whole or in part, during the one
               year period starting with the date of grant; and

          (b)  SARs will be exercisable  only during a Grantee's  employment by,
               or service as a  Consultant  for,  the  Company or a  Subsidiary,
               except that in the discretion of the Committee an SAR may be made
               exercisable   for  up  to  three  months   after  the   Grantee's
               employment, or service as a Director or Consultant, is terminated
               for any reason other than death, retirement or disability. In the
               event that a Grantee's employment as an Employee, or service as a
               Director  or  Consultant,  is  terminated  as a result  of death,
               retirement  or disability  without  having fully  exercised  such
               Grantee's  SARs,  the Grantee or such Grantee's  beneficiary  may
               have the right to exercise  the SARs  during  their term within a
               period  of 6 months  after  the date of such  termination  to the
               extent  that  the  right  was  exercisable  at the  date  of such
               termination,  or during  such other  period  and  subject to such
               terms  as may be  determined  by the  Committee.  Subject  to the
               limitations  of Section 18, the Committee in its sole  discretion
               may  reserve  the  right  to  accelerate   previously  determined
               exercised  terms,  within  the  terms  of the  Plan,  under  such
               circumstances  and upon  such  terms and  conditions  as it deems
               appropriate.

          (c)  The  Committee  shall   establish  such   additional   terms  and
               conditions,  without limiting the foregoing,  as it determines to
               be  necessary  or  desirable  to  avoid   "short-swing"   trading
               liability in connection with an SAR within the meaning of Section
               16(b) of the Exchange Act.

          (d)  The Committee,  in its sole discretion,  may establish  different
               time periods than specified  above for any individual or group of
               individual Awards.


                                      -9-


<PAGE>


     8.4    Upon  exercise of an SAR,  payment shall be made within ninety days
in the form of common  stock of the Company (at Fair Market Value on the date of
exercise), cash, or a combination thereof, as the Committee may determine.

9.   CONTINGENT STOCK AWARDS

     9.1    Contingent  Stock Awards under the Plan shall be evidenced by Award
Agreements for Contingent Stock in such form and not inconsistent with this Plan
as the Committee shall approve from time to time,  which Award  Agreements shall
contain in substance the terms and conditions  described in Sections 9.2 through
9.5.

     9.2    The Committee  shall  determine  the number of Shares  subject to a
Contingent  Stock Award to be granted to an  Employee,  Director  or  Consultant
based on the past or expected  impact the Employee,  Director or Consultant  has
had or can have on the  financial  well-being  of the Company and other  factors
deemed by the Committee to be appropriate.

     9.3    Contingent Stock Awards made pursuant to this Plan shall be subject
to such terms,  conditions,  and  restrictions,  including  without  limitation,
substantial risks of forfeiture and/or attainment of performance objectives, and
for such  period or  periods  as shall be set forth in the  Award  Agreement  as
determined by the Committee at the time of grant.  The Committee  shall have the
power to permit,  in its  discretion,  an  acceleration of the expiration of the
applicable  restriction  period with  respect to any part or all of the Award to
any Grantee. The Committee shall have the power to make a Contingent Stock Award
that is not subject to vesting or any other  contingencies  in recognition of an
Employee's, Director's or Consultant's prior service and financial impact on the
Company. During the restriction period, the Grantee shall not have the rights of
a shareholder.

     9.4   The Award  Agreement for the  Contingent  Stock Award shall specify
the terms and  conditions  upon which any  restrictions  on the right to receive
Shares  representing  Contingent  Stock Awards  under the Plan shall  lapse,  as
determined by the Committee.  Upon the lapse of such restrictions,  Shares shall
be issued to the Grantee or such Grantee's legal representative.

     9.5   In  the  event  of a  Grantee's  termination  of  employment  as an
Employee, or service as a Director or Consultant,  whichever is applicable,  for
any reason prior to the lapse of restrictions  applicable to a Contingent  Stock
Award made to such Grantee and unless otherwise provided for herein by this Plan
or as provided for in the Award  Agreement for Contingent  Stock,  all rights to
Shares as to which there still remain unlapsed  restrictions  shall be forfeited
by such  Grantee to the  Company  without  payment or any  consideration  by the
Company, and neither the Grantee nor any successors,  heirs, assigns or personal
representatives  of such Grantees  shall  thereafter  have any further rights or
interest in such Shares.


                                      -10-


<PAGE>


10.  RESTRICTED STOCK AWARDS

     10.1    Restricted Stock Awards under the Plan shall be evidenced by Award
Agreements for Restricted  Stock in such form,  and not  inconsistent  with this
Plan, as the Committee shall approve from time to time,  which Award  Agreements
shall contain in substance the terms and  conditions  described in Sections 10.2
through 10.6.

     10.2    The Committee  shall  determine the number of Shares  subject to a
Restricted  Stock Award to be granted to an  Employee,  Director  or  Consultant
based on the past or expected  impact the Employee,  Director or Consultant  has
had or can have on the  financial  well-being  of the Company and other  factors
deemed by the Committee to be appropriate.

     10.3    Restricted  Stock  Awards  made  pursuant  to this Plan  shall be
subject  to  such  terms,  conditions,   and  restrictions,   including  without
limitation,  substantial  risks of forfeiture  and/or  attainment of performance
objectives,  and for such period or periods as set forth in the Award  Agreement
as determined by the  Committee at the time of grant.  The Committee  shall have
the power to permit, in its discretion, an acceleration of the expiration of the
applicable  restriction  period with  respect to any part or all of the Award to
any Grantee. Upon issuance of a Restricted Stock Award, Shares will be issued in
the name of the Grantee.  During the restriction period,  Grantee shall have the
rights of a shareholder for all such Shares of Restricted  Stock,  including the
right to vote and the right to receive dividends thereon as paid.

     10.4    Each  certificate  evidencing  stock subject to  Restricted  Stock
Awards shall bear an appropriate  legend referring to the terms,  conditions and
restrictions  applicable  to such  Shares.  Any  attempt to dispose of Shares of
Restricted  Stock in  contravention  of such terms,  conditions and restrictions
shall be  ineffective.  The  Committee  may adopt rules which  provide  that the
certificates  evidencing  such  Shares may be held in custody by a bank or other
institution,  or that the Company may itself hold such Shares in custody,  until
the restrictions thereon shall have lapsed and may require as a condition of any
Award that the Grantee  shall have  delivered  a stock  power  endorsed in blank
relating to the Shares of Restricted Stock covered by such Award.

     10.5   The Award  Agreement for Restricted  Stock shall specify the terms
and  conditions  upon  which any  restrictions  on the right to  receive  shares
representing  Restricted  Stock awarded under the Plan shall lapse as determined
by the  Committee.  Upon the lapse of such  restrictions,  Shares which have not
been delivered to the Grantee or such Grantee's  legal  representative  shall be
delivered to such Grantee or such Grantee's legal representative.

     10.6   In the  event  of a  Grantee's  termination  of  employment  as an
Employee, or service as a Director or Consultant,  whichever is applicable,  for
any reason prior to the lapse of restrictions  applicable to a Restricted  Stock
Award made to such Grantee and unless otherwise provided for herein by this Plan
or as provided for in the Award  Agreement for Restricted  Stock,  all rights to
Shares as to which there remain unlapsed restrictions shall be forfeited by such
Grantee to the Company without payment or any consideration by the Company,  and
neither   the   Grantee  nor  any   successors,   heirs,   assigns  or  personal
representatives  of such Grantee  shall  thereafter  have any further  rights or
interest in such Shares.


                                      -11-


<PAGE>


11.  GENERAL RESTRICTIONS

     11.1   The Plan and each  Award  under the Plan  shall be  subject to the
requirement  that, if at any time the  Committee  shall  determine  that (i) the
listing,  registration or qualification of the Shares subject or related thereto
upon any securities exchange or under any state or federal law, (ii) the consent
or approval of any  government  regulatory  body,  or (iii) an  agreement by the
Grantee of an Award with respect to the  disposition of Shares,  is necessary or
desirable as a condition of, or in  connection  with the Plan or the granting of
such Award or the issue or purchase of Shares  thereunder,  the Plan will not be
effective  and/or the Award may not be  consummated  in whole or in part  unless
such listing, registration,  qualification, consent, approval or agreement shall
have been  effected or obtained  free of any  conditions  not  acceptable to the
Committee.

     11.2    The  authority  of  the  Committee  under  Section  3 to  include
"forfeiture  provisions" in Award Agreements is hereby confirmed.  The Committee
may provide in any Award  Agreement for the forfeiture of the Awards governed by
such  Award  Agreement  and the  benefits  derived  therefrom,  in the event the
Grantee  takes  actions or engages in conduct that is harmful or contrary to, or
not in the best interests of, the Company. Such forfeiture may include,  without
limitation,  (a) the  cancellation  of  unexercised  Options and/or SARs and the
forfeiture or repayment to the Company of any gain realized from the exercise of
any Options and/or SARs, and (b)  forfeiture,  or repayment of the value, of any
shares  of  stock  granted  as  Restricted  Stock  or  Contingent  Stock  or the
forfeiture  or repayment to the Company of any proceeds  received  from the sale
thereof.  The Committee shall have broad discretion in defining what actions and
conduct constitute forfeiture events which may include, without limitation,  (i)
conduct  related to the Grantee's  employment for which either criminal or civil
penalties may be sought,  (ii) the  commission of an act of fraud or intentional
misrepresentation,  (iii)  embezzlement  or  misappropriation  or  conversion of
assets or  opportunities  of the  Company,  (iv)  accepting  employment  with or
serving  as a  consultant,  adviser or in any other  capacity  to, or having any
ownership  interest in, a person or entity that is in competition with or acting
against  the  interest of the  Company,  or any  solicitation  of  employees  or
distributors,  (v)  disclosing  or  misusing  any  confidential  or  proprietary
information  of the Company in violation of the Key Employee  Covenants,  or any
other non-disclosure agreement with the Company or other duty of confidentiality
or the Company's insider trading policy, or (vi) any other actions or conduct of
Grantee that the Committee  determines in good faith are harmful or contrary to,
or not in the best  interests of, the Company.  The  Committee  shall have broad
discretion and authority to determine the scope,  duration and terms of any such
forfeiture provisions. The Committee, or its duly appointed agent, may waive any
or all of the restrictions  authorized under this subsection whenever it (or its
duly appointed  agent)  determines in its sole discretion that such action is in
the best interests of the Company. For purposes of this Section 11 references to
the Company refers collectively to the Company and all of its Subsidiaries.

12.  RIGHTS OF A SHAREHOLDER

     12.1   The  Grantee of any Award under the Plan shall have no rights as a
shareholder  with respect  thereto unless and until  certificates  for Shares of
common  stock are issued to such  Grantee,  except for the  rights  provided  in
Section 10 as it pertains to Restricted Stock Awards.


                                      -12-


<PAGE>


13.  RIGHTS TO TERMINATE EMPLOYMENT

     13.1   Nothing in the Plan or in any  agreement  entered into pursuant to
the Plan shall  confer upon any Grantee the right to continue in the  employment
as an  Employee,  or service as a Director  or  Consultant,  of the Company or a
Subsidiary or affect any right which the Company or its  Subsidiary  may have to
terminate  the  employment,  or  service as a Director  or  Consultant,  of such
Grantee.

14.  WITHHOLDING OF TAXES

     14.1    Whenever  the  Company  proposes,  or is  required,  to  issue or
transfer  Shares under the Plan, the Company shall have the right to require the
Grantee to remit to the Company an amount, or a number of shares,  sufficient to
satisfy any federal,  state and/or local  withholding tax requirements  prior to
the delivery of any certificate or certificates for such Shares.  Whenever under
the Plan  payments  are to be made in  cash,  such  payments  shall be net of an
amount  sufficient to satisfy any federal,  state and/or local  withholding  tax
requirements.

15.  NON-ASSIGNABILITY

     15.1    No  Award  or  benefit  under  the Plan  shall  be  assignable  or
transferable by the Grantee thereof except by will or by the laws of descent and
distribution.  During the life of the Grantee,  such Award shall be  exercisable
only by such person or by such person's guardian or legal representative.

16.  NON-UNIFORM DETERMINATIONS

     16.1    The Committee's  determination under the Plan (including,  without
limitation,  determinations  of the persons to receive Awards,  the form, amount
and timing of such Awards, the terms and conditions of such Awards and the Award
Agreements  evidencing  same, and the  establishment  of values and  performance
targets) need not be uniform and may be made by the Committee  selectively among
persons who receive, or are eligible to receive,  Awards under the Plan, whether
or not such persons are similarly situated.

17.  ADJUSTMENTS

     17.1    If the  Class A  Common  Stock of the  Company  is  subdivided  or
combined  into a greater or  smaller  number of shares or if the  Company  shall
issue any shares of Class A Common Stock as a stock dividend on its  outstanding
Class A Common  Stock,  the number of shares  deliverable  upon the  exercise or
vesting of any Awards  granted  hereunder  shall be  appropriately  increased or
decreased  proportionately,  and  appropriate  adjustments  shall be made in the
purchase  price per share to  reflect  such  subdivision,  combination  or stock
dividend.


                                      -13-


<PAGE>


     17.2    In the event of a consolidation of the Company,  a merger in which
the Company is not the surviving entity, or the sale of all or substantially all
of the Company assets, the exercisability of any or all outstanding Awards shall
automatically  be accelerated so that such Awards would be exercisable or vested
in full immediately prior to the effective date of such consolidation, merger or
asset sale.  However,  no such acceleration shall occur if and to the extent any
outstanding Awards are, in connection with such consolidation,  merger, or asset
sale, either to be assumed by the successor corporation (or parent thereof or to
be replaced with a comparable  Award to purchase  shares of the capital stock of
the successor corporation (or a parent thereof). The determination of such Award
comparability  shall be made by the Committee,  and such determination  shall be
final,  binding and conclusive.  Immediately  following any such  consolidation,
merger or asset,  sale, the Awards,  to the extent not  previously  exercised or
vested,  shall  terminate  and cease to be  outstanding,  except  to the  extent
assumed by the successor corporation (or parent thereof) in connection with such
consolidation,  merger or asset sale.  If any  outstanding  Award  hereunder  is
assumed in connection  with any such  consolidation,  merger or asset sale, then
such   Award   shall  be   appropriately   adjusted,   immediately   after  such
consolidation,  merger  or  asset  sale,  to apply to the  number  and  class of
securities  which would have been issuable to the Grantee upon  consummation  of
such  consolidation,  merger,  or asset sale if the Awards had been exercised or
vested  immediately  prior to any such transaction,  and appropriate  adjustment
shall  also be made to the  exercise  price  for  such  Awards,  as  applicable,
provided the aggregate exercise price shall remain the same. This Plan shall not
in any way affect the right of the Company to adjust, reclassify,  reorganize or
otherwise  change its capital or business  structure  or to merge,  consolidate,
dissolve, liquidate, or sell or transfer any part of its business or assets.

     17.3     In the  event  of a  recapitalization  or  reorganization  of the
Company (other than a  consolidation,  merger or asset sale described in Section
17.2 above) pursuant to which securities of the Company or of another entity are
issued with respect to the  outstanding  shares of the Company's  Class A Common
Stock, a Grantee, upon exercising an Award or an Award becoming vested, shall be
entitled  to  receive  for the  purchase  price  paid  upon  such  exercise  the
securities  the Grantee  would have  received if the Grantee had  exercised  the
Award or the Award had vested prior to such recapitalization or reorganization.

18.  AMENDMENT

     18.1     The  Plan  may be  amended  by  the  Board,  without  Shareholder
approval,  at any  time  in any  respect,  unless  Shareholder  approval  of the
amendment in question is required  under  Delaware law, the Code,  any exemption
from Section 16 of the  Exchange  Act  (including  without  limitation  SEC Rule
16b-3) for which the Company intends Section 16 Persons to qualify, any national
securities  exchange system on which the Shares are then listed or reported,  by
any regulatory body having  jurisdiction  with respect to the Plan, or any other
applicable laws, rules or regulations.

     18.2    The  termination  or  modification  or amendment of the Plan shall
not, without the consent of a Grantee,  affect a Grantee's rights under an Award
previously granted. Notwithstanding the foregoing, however, the Company reserves
the  right to  terminate  the Plan


                                      -14-


<PAGE>


in whole or in part, at any time and for any reason,  provided that  appropriate
compensation,  as  determined  in  the  sole  and  absolute  discretion  of  the
Committee,  is made to  Grantees  with  respect  to Awards  previously  granted.

19.  EFFECT ON OTHER PLAN

     19.1      Participation   in  this  Plan  shall  not  affect  a  Grantee's
eligibility  to  participate  in any  other  benefit  or  incentive  plan of the
Company,  and any  Awards  made  pursuant  to  this  Plan  shall  not be used in
determining  the benefits  provided  under any other plan of the Company  unless
specifically provided.
20.DURATION OF PLAN

     20.1    The Plan shall  remain in effect  until all Awards  under the Plan
have been  satisfied  by the  issuance of Shares or the payment of cash,  but no
Awards  shall be granted  more than ten years after the date the Plan is adopted
by the Company. The Second Amended and Restated 1996 Stock Incentive Plan amends
and restates the Amended and Restated 1996 Stock  Incentive  Plan, as previously
amended, effective as of March 31, 1999 subject to shareholders approval.

21.  FUNDING OF THE PLAN

     21.1    This Plan shall be unfunded.  The Company shall not be required to
establish  any  special or  separate  fund or to make any other  segregation  of
assets to assure the payment of any Award under this Plan, and payment of Awards
shall be on the same basis as the claims of the Company's general creditors.  In
no event  shall  interest  be paid or  accrued  on any  Award  including  unpaid
installments of Awards.

22.PLAN STATUS

     22.1     This Plan is intended to satisfy the requirements of a 16b-3 plan
under the Exchange Act.

     22.2    This Plan is  intended  to qualify as a plan under Rule 701 issued
pursuant to The Securities Act of 1933, as amended.


                                      -15-


<PAGE>


23.  GOVERNING LAW

     23.1    The laws of the  State  of  Delaware  shall  govern,  control  and
determine all questions arising with respect to the Plan and the  interpretation
and validity of its respective provisions.


                                       NU SKIN ENTERPRISES, INC.

                                       By:      /s/ Steven J. Lund
                                       Its:     President


ATTEST:

/s/ Keith R. Halls
Its Secretary


                                      -16-




                               SERVICE AGREEMENT

     This Service  Agreement (the "Agreement") is entered into as of the ___ day
of  __________ , 1997 by and between Nu Skin Asia  Pacific,  Inc., a corporation
organized and existing under the laws of the State of Delaware, U.S.A., with its
principal  office located at 75 West Center Street,  Provo,  Utah 84601,  or its
successor  (hereinafter  referred to as "NSAP"),  and Mr.  Grant F. Pace, a U.S.
citizen residing at #3 Dapdap Street, Makati,  Philippines (hereinafter referred
to as "Pace").

                                   WITNESSETH:

         WHEREAS,  Pace  wishes  to  provide  certain  services  to NSAP as Vice
President,  Southeast Asia and Greater China,  upon the terms and conditions set
forth hereinafter;

         WHEREAS,  NSAP wishes to obtain the services of Pace as Vice President,
Southeast Asia and Greater China;

         NOW, THEREFORE,  in consideration of the mutual promises,  undertakings
and  covenants  set forth  hereinafter,  the parties  hereto  mutually  agree as
follows:

1.   Appointment  - NSAP  hereby  agrees  to  appoint  Pace as  Vice  President,
     Southeast  Asia  and  Greater  China,   and  Pace  hereby  agrees  to  such
     appointment  to  perform  the  functions  and  carry  out  the  duties  and
     responsibilities as the Vice President, Southeast Asia and Greater China on
     the terms and conditions set forth hereinafter.

     The duties and  responsibilities  of Pace's  positions will include but are
     not limited to the Position  Specifications  attached  hereto as Exhibit A.
     Pace will be notified verbally or in writing of changes or additions in his
     responsibilities during the course of this Agreement.

     In the event Pace is asked to assume responsibilities with NSAP that differ
     materially  from  those  set forth on  Exhibit A hereto,  the terms of this
     Agreement may be renegotiated at the election of either party.

     The  parties  agree  that if Pace is asked to  assume a role  with  NSAP or
     another Nu Skin affiliate  outside the scope of his role as Vice President,
     Southeast  Asia and Greater  China,  then this Agreement will be terminated
     and renegotiated.

2.   Direction  - Pace  will  be  subject  to and  act in  accordance  with  the
     directions, rules, regulations and instructions issued from time to time by
     the Board of Directors and the  President,  Chief  Executive  Officer,  and
     Chief Operating Officer of NSAP.


<PAGE>


3.   Compensation  - Pace will receive the following  compensation  and benefits
     for services rendered to NSAP. No other compensation or benefit,  direct or
     indirect,  other than allowances  specifically mentioned in this Agreement,
     will be paid to or received by Pace.

     a.   Base Salary:  Pace will receive a gross  annual  salary of  US$200,000
          divided into twenty-six (26) equal bi-weekly  installments,  effective
          September 22, 1997.

     b.   Foreign  Service  Supplement.  Pace will  receive  a  foreign  service
          supplement  of  US$100,000  divided into twelve (12) equal  monthly or
          bi-weekly  installments,  effective  September  22, 1997.  The foreign
          service  supplement  will be paid  simultaneously  with payment of the
          base salary.

     c.   Adjustments to Base Salary and Foreign  Service  Supplement.  The base
          salary and foreign  service  supplement  will be  increased by no less
          than twelve percent (12%) per year for calendar  years 1999,  2000 and
          2001.  The  increases  will be  effective  on  January 1 of each year.
          Thereafter,  the base salary and foreign  service  supplement  will be
          reviewed and adjusted annually by the NSAP Board of Directors.

     d.   Incentive  Bonus:  Pace will be  eligible  to  participate  in a Bonus
          Incentive  Plan (based on  profitability,  cost  efficiencies,  sales,
          etc.),  as such  plan may be  employed  by NSAP from time to time (the
          "Bonus Plan").  The extent of the incentive  bonus and the factors and
          measurements  used to determine the incentive bonus will be determined
          from time to time by the Board of  Directors of NSAP and will be based
          upon the  performance of those  operations  which Pace  oversees,  the
          attainment  of  specified  goals within each such  operation,  and the
          attainment of specified  bonus levels for the country general managers
          supervised by Pace under the general manager Long-Term Incentive Bonus
          Plan.  The Bonus  Plan will  enable  Pace to qualify  for annual  cash
          bonuses of up to 50% of his then  applicable  combined base salary and
          foreign service supplement, with no deferred bonuses.

     e.   Signing Bonus. Upon execution of this Agreement, NSAP will pay to Pace
          the sum of $55,250 in lieu of any other bonus  payments  for  calendar
          year 1997.

     f.   Stock  Grant.  NSAP hereby  agrees to make a stock bonus award of that
          number  of shares of NSAP  Class A Common  Stock as has a fair  market
          value (as quoted on the New York Stock  Exchange)  of $50,000 per year
          for three years,  with the shares being awarded on September 22, 1998,
          1999 and 2000.

     g.   Stock Option Plan.  Pace shall be eligible to  participate  in a Stock
          Option Plan  implemented  for key employees of NSAP. The initial stock
          option shall be to


                                       2


<PAGE>


          acquire  19,000 shares of Class A Common Stock at a purchase  price of
          $20.875/share,  which  option  shall  vest  over a  four-year  period.
          Although  it is  intended  that a similar  option  grant shall be made
          annually,  additional  stock  option  grants  shall  be  made  in  the
          discretion of the NSAP Board of Directors.

     h.   International Assignment Policy for Expatriates. Pace will participate
          in  NSAP's  standard   benefits   available  under  its  International
          Assignment Policy for Expatriates ("IAPE"). The standard IAPE shall be
          modified for Pace,  however, in accordance with the terms set forth on
          Exhibit B hereto, which shall supersede NSAP's standard IAPE.

     i.   Employee  Benefit Plans. As an employee of NSAP, Pace will be entitled
          to  participate  in any employee  benefit plans made available to NSAP
          employees  generally,  including health,  dental,  life and disability
          insurance,   and  401(k)  profit  sharing  plans.  Pace  acknowledges,
          however,  that as an expatriate employee,  his right to participate in
          such plans may be limited.  The benefits made  available to Pace under
          the IAPE are intended to offset any  limitation  on Pace's  ability to
          participate in any other standard employee benefit plan.

     j.   Severance.  In the event Pace's  employment  hereunder  is  terminated
          "without cause," as defined in Section 8b. below, he shall be entitled
          to the severance benefits set forth in Section 8c. below.

4.   Service Hours - Pace's  regular  service hours are 40 hours per week Monday
     through Friday.  It is understood  that in light of his positions,  he will
     likely be required to provide services or engage in travel that will extend
     well  beyond  normal  service  hours.  It is  further  agreed  that  Pace's
     remuneration has been set with this fact in mind and that Pace has no right
     to ask for additional compensation for such extra services.

5.   Confidentiality - Without the written approval of NSAP, Pace will not copy,
     use or disclose to others (or cause any copying,  use or  disclosure),  for
     Pace's own benefit or otherwise,  any  information,  knowledge or data that
     Pace  receives  or  develops  during  his  period  of  employment  which is
     proprietary  to NSAP or any of their  affiliates or which is  confidential,
     including  information  contained in formulas,  business  plans,  financial
     data,  vendor lists,  product and marketing  plans,  distributor  lists and
     other trade secrets or  information  that any of NSAP or its affiliates has
     generated  or  which  is  has  received  in  confidence  from  others.  The
     confidentiality  obligation  set forth herein shall survive  termination of
     this Agreement and shall therefore be applicable to Pace after  termination
     of his employment.  In addition to this  provision,  Pace agrees to execute
     and become bound by the terms of any Confidentiality Agreement used by NSAP
     with its employees generally. A copy of the current form of Confidentiality
     Agreement is attached hereto as Exhibit C.


                                       3


6.   Non-Competition  - Pace hereby agrees that he will not,  during the term of
     this Agreement, and until the earlier of (i) one year immediately after the
     termination of this Agreement,  or (ii) the date as of which NSAP ceases to
     pay to Pace,  either as an employee  or an  independent  contractor,  a sum
     equal to the monthly base salary and foreign service  supplement payable to
     Pace  hereunder  (unless  Pace is  terminated  "for  cause,"  as defined in
     Section  8b below,  in which  case only the  one-year  period  set forth in
     clause (i) above  shall  apply)  directly  or  indirectly,  by any means or
     device  whatsoever,  for himself or on behalf of or in conjunction with any
     person, partnership, or corporation, do any one or more of the following:

     a.   provide  services  to,  or be  affiliated  with any  enterprise  which
          provides  services or products  similar to NSA's services or products
          through multi-level marketing channels;

     b.   divert,  take away,  or attempt to take away any NSAP or other Nu Skin
          distributors,  employees  with whom NSAP or another Nu Skin  affiliate
          has a  non-competition  agreement,  or  accounts  which  Pace may have
          become aware of through information  furnished to or generated by Pace
          in  connection  with his  employment  or by any  employee  or agent or
          former employee or agent of NSAP or its affiliates; or

     c.   compete with NSAP or render services for a competitor of NSAP involved
          in multi-level marketing.

         This  non-competition  provision  shall not  relate to those  companies
         specifically  identified  on  Exhibit  D  hereto  within  the  scope of
         activities  described  for each  company.  Pace  acknowledges  that the
         one-year  period  during which he cannot be involved in any  activities
         which compete  directly or indirectly  with NSAP after  termination  of
         this Agreement is a justifiable and acceptable  period of time in light
         of the significance of the scope of Pace's  employment  hereunder,  and
         that the terms of this  Agreement  and the  remuneration  and  benefits
         payable  to  Pace  hereunder  are  sufficient  consideration  for  such
         agreement.  Should NSAP elect to enforce this non-competition provision
         following  termination,  it shall inform Pace of such  election  within
         thirty days of termination of Pace's employment.

7.   Assignment of Work Product.  Pace agrees to promptly  disclose to NSAP, and
     hereby assigns to NSAP, free from any obligation to Pace, all right,  title
     and   interest  in  and  to  any  and  all  ideas,   concepts,   processes,
     improvements,  and inventions made,  conceived or disclosed or developed by
     Pace during the term of this Agreement which relate to the business of NSAP
     or resulting from or suggested by any work Pace may do for NSAP. Pace shall
     have  the  right  to  retain  the  copyright  to  any  books,  articles  or
     publications   unrelated  to  NSAP's  business  of  multi-level   marketing
     generally.


                                       4


8.   Term of Agreement

     a.   This  Agreement  will be  effective  as of  September  22,  1997,  and
          continue in full force and effect  until  August 31, 2000 (with annual
          renewals  thereafter  prior to the  expiration of the previous term of
          the Agreement) or until terminated as set forth in section 8b below.

     b.   NSAP may terminate this Agreement for any reason at any time by giving
          Pace 60 days advance notice.  The Agreement may be terminated  without
          notice by NSAP "for  cause"  if Pace (1)  breaches  his  duties as set
          forth in this Agreement, or (2) has been negligent or dishonest in the
          discharge of his duties,  or (3) has become  incapable of carrying out
          his duties for any reason,  or (4) is subject to any event or activity
          outside the scope of his employment, which event or activity is not in
          keeping with the image and values of NSAP.  The decision as to whether
          to terminate Pace for cause will be made in the sole discretion of the
          NSAP Board of Directors.

     c.   In the event NSAP  terminates  this  Agreement  for cause,  it will be
          liable only for compensating Pace through the date of his termination,
          unless  termination  for cause is the result of an accident or illness
          that has rendered  Pace  incapable  of carrying out his duties  (i.e.,
          Pace  will  not be  eligible  to  receive  any  contractual  severance
          benefits  nor the  payments  that  might  otherwise  be payable to him
          hereunder during the one-year  non-competition  period).  In the event
          NSAP terminates this Agreement without cause, NSAP will be liable only
          for compensating Pace for remuneration  specified in Section 3a and 3b
          above, with additional monthly payments equal to the value of the IAPE
          benefits received by Pace (the "Additional  Severance  Payment") for a
          period of six months following the date of termination,  provided that
          NSAP may elect to continue to pay Pace the sums due under  Sections 3a
          and 3b above along with the  Additional  Severance  Payment to enforce
          the one-year  non-competition  provision set forth in Section 6 above.
          The Additional  Severance Payment is intended to replace  the IAPE and
          other  employee  benefits  generally.  Therefore,  Pace  shall  not be
          entitled  to  any  of  the  IAPE  or  other  employee  benefits  after
          termination.

     d.   This  Agreement  shall be  automatically  terminated in the event Pace
          accepts employment with a Nu Skin affiliate other than NSAP. The terms
          of  employment  with the Nu Skin  affiliate  shall be  negotiated  and
          confirmed in a replacement Service Agreement.

9.   Tax  Returns - Filing  annual  income tax  returns  with the  relevant  tax
     authorities,  and with any other  authorities to which Pace may be subject,
     shall be handled in the manner set forth in NSAP's  IAPE,  as  clarified in
     the attached Exhibit B.


                                       5


<PAGE>


10.  Entire Agreement - This Agreement contains the entire agreement between the
     parties relating to the subject matter hereof. No modification,  alteration
     or amendment of this Agreement and no waiver of any provision hereof may be
     made  unless such  modification,  alteration,  amendment,  or waiver is set
     forth in writing signed by the parties hereto.

11.  Governing Law - This  Agreement  will be construed in  accordance  with and
     governed by the laws of Utah. Any action brought hereunder shall be brought
     in an appropriate  state or federal court located within the State of Utah,
     to which both parties hereto consent to jurisdiction.

12.  Prevailing  Language - This Agreement may be executed in  counterparts,  in
     the English  language,  each of which will be deemed an original but which,
     taken together, will constitute one and the same instrument.



                     [This space intentionally left blank.]


                                       6


<PAGE>


IN  WITNESS   WHEREOF,   the  parties   hereto  and/or  their  duly   authorized
representatives have executed this Agreement as of the date first above written.


Nu Skin Asia Pacific, Inc.                           Grant F. Pace



By  /s/
    Name:                                             (Signature)
    Title:


                                       7


<PAGE>


                                   EXHIBIT A

DUTIES AND RESPONSIBILITIES AS VICE PRESIDENT, SOUTHEAST ASIA AND GREATER CHINA:

1.   Report to and assist the NSAP Chief Operating Officer and other appropriate
     personnel in developing  the strategic  and  operational  plans for Taiwan,
     Hong Kong,  Thailand,  the  Philippines,  the  People's  Republic of China,
     Indonesia, Malaysia, Singapore and Vietnam which, with other country plans,
     forms the basis of the NSAP operational strategy.

2.   Develop and implement the operating and capital budget necessary to support
     the NSAP strategic plan in the region.

3.   Oversee and support local GMs in their efforts to train, motivate, support,
     encourage and monitor the activities of all distributors working within the
     local markets.  Focus on developing  relationships with distributor leaders
     operating  in the local  country to engender  confidence  in the  company's
     commitment  to their  success.  Plan  distributor  activities  and training
     including  event time-line  calendars,  list of  participants,  activities,
     courtesy calls, open-houses, press conferences, etc.

4.   Proactively   manage  the  development  and   introduction  of  appropriate
     products,   sales  aids,  and  distributor  incentive  programs  for  local
     distributors.

5.   Direct the design and  implementation  of quality assurance and performance
     measurement standards for the region.

6.   Design and implement  methods and strategies for improving market share and
     profitability.

7.   Ensure that the strategic plan is implemented in the region in an efficient
     and effective manner which will maximize a return on investment.

8.   Ensure  that  all  aspects  of local  operations  comply  with  appropriate
     government regulations and all aspects of licensing, wholesale distribution
     and other intercompany agreements.

9.   Conduct quality assurance and personal performance appraisals as needed.

10.  Meet with  government  and senior  business or DSA  officials  and with the
     press  as  needed  with  a  view  to  maintaining   healthy  and  favorable
     relationships with regulators, the business community and the press.

11.  Keep COO informed at all time of trends.

12.  Oversee the hiring, training and performance of all GMs in the region.


                                       8


<PAGE>


13.  Follow established Nu Skin and regional policies and procedures in ensuring
     that  an  efficient,  profitable  and  service-oriented  company  is  being
     operated.

14.  Assist the General  Managers and Regional  Controller in the development of
     operating budgets for the region annually.

15.  Ensure that each  country  within the  Greater  China  Region is  following
     corporate policies and procedures. Where unclear, work with NSAP to develop
     necessary policies and procedures.

16.  Approve  all  non-capital  and  non-asset/liability  expenditures  for each
     country within the region that exceed the approved budget by less than 10%.
     For those expenses  exceeding 10% of the approved  amount,  seek COO or CFO
     approval.

17.  For  corporate  and regional  cash flow  concerns,  approve all capital and
     asset/liability  expenditures,  which may or may not have  been  previously
     budgeted  within the region up to  US$20,000,  insuring  that all corporate
     assets are properly  managed and proper turnover and  profitability  ratios
     are maintained.

18.  Ensure that the local  operations are properly  complying with all relevant
     government regulations.

19.  Report status, in a timely manner, of all relevant matters for each country
     entity,  the  regional  office  and  any  trends,   concerns,   changes  in
     regulations   or  operations   which  might  affect  Nu  Skin   operations,
     competitors, or significant others within the region to NSAP headquarters.

20.  Conduct  personal  performance  appraisals on at least an annual basis with
     all  general  managers  in  the  region  and  relevant  regional  staff  in
     connection with NSAP corporate.


                                       9


<PAGE>


                                   EXHIBIT B

ADDENDUM TO SERVICE AGREEMENT WITH GRANT F. PACE

             Modifications to the Nu Skin "International Assignment
                         Policy for Expatriates (IAPE)"

By mutual  agreement,  the following  take  precedent over the provisions in the
IAPE and  will  govern  in tone as well as in  enumerated  specifics.  [Numbered
section  headings are from relevant IAPE sections.  References in brackets refer
to changes, modifications, or enhancements of IAPE policies.]

I.       INTRODUCTION
Long Term  Assignment:  The full IAPE (as modified herein) will be available for
the duration of your time abroad.  (We recognize that your appointment  overseas
is open ended and is expected to be of an extended  duration,  possibly beyond 5
years, and that this differs from IAPE Introduction, page 2.)

5.       SHIPMENT AND STORAGE OF HOUSEHOLD GOODS
Storage of Household  Goods:  Nu Skin will  continue  storage of your  household
goods for so long as you remain overseas. Should you choose to remove these from
storage, Nu Skin will reimburse you the cost of their removal and transportation
to Salt Lake/Provo,  or arrange for their shipment to Salt Lake/Provo at Nu Skin
expense.  (Nu Skin  understands  and accepts  that some of the items  stored and
shipped may be among those listed on IAPE page 6 but will not include a car.)

Shipment of Goods:  Nu Skin agrees to ship,  at a time  convenient  to you,  one
container to the  Philippines for which Nu Skin will cover the cost of shipping,
handling,  and insurance charges.  You will use your best efforts to arrange for
duty free importation of these goods. (Nu Skin understands and accepts that some
of the items  shipped  may be among  those  listed on IAPE page 6 but that in no
event will it include a car.) This benefit will not foreclose the possibility of
a later  shipment as provided on IAPE page 9 to address  needs arising out of an
extended stay abroad or relocation  to another place of assignment  (e.g.  Latin
America).

9.       HOME COUNTRY HOUSING
Home  Management  Program:  Nu Skin will pay the usual fees of a home management
service  (PPH) for rental and other  management  of your home in Boston,  with a
stop  loss  provision  in the event the home  remains  unrented  for more than 2
months.  Please  arrange  to have  PPH  invoices  sent  directly  to Nu Skin for
payment.  As a result of direct  payment by Nu Skin,  there will be no  Property
Management Fee reimbursement to your paycheck.  (This differs from some items on
IAPE pages 12, 13, 16.)

Home Sale Assistance:  In addition to the Home Management Program, you may elect
at any time for Nu Skin assistance in selling your home through reimbursement of
customary seller's closing costs,  excluding  Realtor's fees. [This differs from
IAPE page 13.] Nu Skin


                                       10


<PAGE>


will pay no  repurchase  expenses  should  you wish to buy a  replacement  home.
However,  consistent with IAPE policy,  we encourage you to retain a home in the
U.S. and will apply the Home Management Program to a replacement home.

10.      PHYSICAL EXAMINATIONS/MEDICAL EXPENSES
Annual  Physical  Examinations:  In view of the  extended  nature  of your  stay
abroad,  Nu Skin will reimburse  reasonable  expenses (beyond medical  insurance
coverage) for you and each member of your family to have  complete  physical and
dental examinations annually,  during your annual home leave if feasible.  [This
is consistent with, but a modification of IAPE page 13.]

12.  INTERNATIONAL  SALARY
International   Salary  (U.S.  plus  Asian  Salary):  The  agreed  Asian  salary
(international  service premium) will be included with your U.S. base salary for
the purpose of determining  pension,  life insurance or other employee benefits.
(Page 2, 14, 15.) The  international  service premium will be discontinued  upon
your  repatriation  to  the  U.S.,  but  will  instead  be  replaced  through  a
renegotiated  base U.S.  salary  together  with  other  matters  related to your
compensation. [This differs from IAPE pages 15 & 24.]

13.      GOODS AND SERVICES (G&S) DIFFERENTIAL
Goods and Services  Differential:  This will be such percentage as determined by
ORC,  but will be paid on 100% of your  International  Salary  (U.S.  plus Asian
salary). [This differs from IAPE page 16.]

Method  of Pay:  You  will be paid out of Hong  Kong,  in U.S.  dollars  (or its
equivalent in any other  currency you may direct) to Citibank or such other bank
as you may direct. [This is an enlargement of IAPE page 17.]

14.      HOUSING DIFFERENTIAL
Housing:  Nu Skin will pay  directly  all rental and  related  fees (home  owner
association  dues,  etc.) At #3 Dapdap Street,  Makati,  Philippines,  including
utilities and air  conditioning  maintenance,  (and other repairs or maintenance
not  covered  by  the  landlord  in  the  Lease  Agreement.)  Utilities  include
charges/expenses  for electricity,  gas, telephone (except  non-business related
long distance calls), water and sewage, garbage removal,  water treatment,  yard
maintenance,  and pest control (as necessary).  [Nu Skin  acknowledges that this
differs from and is an  enlargement  upon IAPE pages 18-22,  and that the rental
paid  is  beyond  the  policies  of  Runzheimer.]  We  understand  that  in  the
Philippines  rent is generally paid two years in advance,  and that Nu Skin will
be expected to reimburse Sara Lee Philippines  Inc. for the remaining  period of
your  home  lease.  A  hypothetical  housing  deduction  will be  calculated  by
Runzheimer and withheld from your base pay.

Home  Appliances:  We understand  that many  appliances in the home at #3 Dapdap
were  purchased  for you by Sara Lee (or  previously  Avon).  Nu Skin  agrees to
purchase these from Sara Lee at a fair value recognizing the years of use, or to
replace them.  Please  provide a schedule of these items  recommending  purchase
from Sara Lee or elsewhere.


                                       11


<PAGE>


15.      INCOME TAX POLICIES
Tax Equalization: A hypothetical tax will be calculated as provided on IAPE page
23,  except  that Nu Skin will  assess you no state tax (zero) and  withhold  no
state tax.  Assumptions  used in the calculation of the hypothetical tax will be
shared with you and will include 7  dependents,  and at your request the payment
of a full 10% tithing and 2% fast  offering as charitable  contributions  to the
LDS church.  Actual tax  liability  will be paid by Nu Skin as  calculated by an
outside  accounting  firm  acceptable  to Nu Skin and me, which will prepare and
file  foreign and Federal  U.S.  returns at Nu Skin  expense.  Nu Skin will also
protect you from incremental taxes on any non-U.S.  NSAP income or benefits that
results from expatriation.

Medicare  and FICA:  These will be withheld  during the  expatriate  assignment,
except  that Nu Skin will  consider  legal  alternative  structures  which would
permit both Nu Skin and you to avoid this withholding.

16.      INCENTIVE PREMIUMS AND ALLOWANCES
Mobility  Premium:  Because you are  already  resident  in the  Philippines,  no
mobility premium will be paid,  however, a premium will be paid in the event you
are relocated to another assignment.

Hardship Allowance: This is to clarify that the hardship allowance calculated by
Runzheimer will be paid on the full  international  salary (U.S. plus Asian) and
will be net of taxes.

17.      TRAVEL EXPENSES
Travel Expenses: Travel for all trips will be at business class fare, except for
the Christmas  trip home of college  students  which will be economy class fare.
[This is a modification  from the economy class fare referred to on Pages 4 & 25
of the IAPE.] Business travel for Nu Skin in Asia is also at business class fare
and is pre-approved  with your  employment.  Travel outside the region should be
cleared with the Chief of International Operations in Provo.

19.      RELOCATION ALLOWANCE
Relocation  Allowance:  The relocation allowance specified in this section, IAPE
page 26 will not be paid since you are already settled in your home. However, Nu
Skin will cover any ancillary  expenses arising out of your settlement with Sara
Lee as adjustments are made in appliances, furnishings, etc.

20.      EDUCATION ASSISTANCE
Dependent Education: Nu Skin will pay for the elementary and secondary education
of your children at the International School Manila, and will reimburse tuition,
lab fees, textbooks,  uniforms,  supplies,  and other miscellaneous  educational
related  items.  Nu Skin will also pay directly or reimburse all school  related
transportation expenses.

College Student Christmas Trip:  Dependent children attending school outside the
host country will be entitled to travel home for Christmas at Nu Skin expense at
economy  class fare.


                                       12


<PAGE>


Should the family  gather  elsewhere for  Christmas,  the  equivalent  amount in
airfare may be applied to travel expenses elsewhere.  [This is a modification of
the IAPE page 28.]

21.      PROVISION OF AN AUTOMOBILE
Automobile:  Nu Skin  will  lease (or  purchase  if lease is not  available)  an
automobile for my position (e.g. Mercedes, BMW, Toyota Crown, etc.) for business
related purposes.  The replacement period for the car will be 3 years,  although
you may opt to defer  replacement for an additional  year. Nu Skin will also pay
directly for insurance,  gasoline,  oil and all  maintenance.  Accordingly,  the
concept  of  "transportation   allowance"  will  not  be  applied.  [This  is  a
modification of IAPE pages 28, 29.]

Driver:  Instead  of a "Driver  Allowance"  (which  will not be paid to you),  a
driver of your  choosing  will be  employed  by Nu Skin in the  Philippines  and
assigned to you as your personal driver.

22.      CLUB MEMBERSHIPS
Club  Memberships:  In recognition of your position as a senior  executive of Nu
Skin, Nu Skin will pay the entrance fees and monthly  subscriptions/dues  to one
club of your  choosing.  As an  alternative,  you may elect to submit for direct
payment all reasonable fees,  dues, usage charges,  and purchases at any club or
clubs to which you belong in the Philippines, not to exceed an annual average of
$1500 per month  (adjusted  annually for local  inflation).  Business use of any
such clubs should of course be charged to the correct Nu Skin budget.

25.      HOME LEAVE AND VACATION
Home Leave:  Home leave will be provided  annually for all family  members,  the
first of which you will be entitled to beginning in June 1998. Home leave travel
will be at business  class airfare round trip from Manila to Boston,  which fare
may if you choose,  be used for travel related  expenses  elsewhere and at other
times. (This is a modification of IAPE pages 30-33.)

Vacation: By virtue of your seniority and position, you are formally entitled to
20 working days vacation  (inclusive  of home leave),  plus travel time. Nu Skin
understands,  however,  that the demands and  pressures of your  assignment  may
necessitate  other "time  off"  from  time to  time.  This  should  be  handled
informally with the Chief of International Operations.

34.      RETURN SHIPMENT OF GOODS
Return Shipment of Goods: Upon conclusion of your assignment abroad for whatever
reason,  (whether  voluntary  or  involuntary),  Nu Skin  will  ship all of your
household  goods and personal  belongings back to the U.S., or other location of
your choosing.  The only exception to this benefit is if you should  voluntarily
leave Nu Skin to work with another company, in which case you should expect that
your new employer would relocate your household  goods to the U.S. Since you are
now already resident in the Philippines, the weight and space limitations of the
IAPE will not apply.


                                       13


<PAGE>


                                   EXHIBIT C

CONFIDENTIALITY AGREEMENT


                                       14


<PAGE>


                                   EXHIBIT D

PRE-EXISTING RELATIONSHIPS AND IDEAS


The following are pre-existing ideas, concepts, and relationships that belong to
Grant F. Pace:

1.   All  products  or  concepts  or  sales  opportunities  arising  out  of the
     laboratories  of  independent  contractors  of  Cooke  Pharma  Inc.  or any
     affiliates or related companies.

2.   All  products  or  concepts  in  conjunction  with or  related to the Solex
     product of Bayer A.G.  laboratories wherever located, or any related insect
     termination products.

3.   All relationships or products opportunities arising from or in relationship
     with Cutco International,  or Vector Marketing, as long as no such products
     or  opportunities  compete  directly  with  Nu Skin  in Nu  Skin's  product
     categories or in multi-level marketing generally.

Nothing  herein  shall  relieve  Pace of his  fiduciary  duties of loyalty as an
officer of Nu Skin Asia Pacific.






                            NU SKIN ENTERPRISES, INC.
              SECOND AMENDED AND RESTATED 1996 STOCK INCENTIVE PLAN
                       NONQUALIFIED STOCK OPTION AGREEMENT


         This  Nonqualified  Stock Option  Agreement (the  "Agreement")  is made
effective   as   of   September   ___,   1999   (the   "Effective   Date"),   to
__________________________  (the "Optionee") under the Nu Skin Enterprises, Inc.
Second  Amended and Restated 1996 Stock  Incentive  Plan (the "Plan") by Nu Skin
Enterprises,  Inc.,  a  Delaware  corporation  ("Nu  Skin  Enterprises"),  under
authority of the Plan Committee (the "Committee"). Capitalized terms used herein
without definition and defined in the Plan have the same meanings as provided in
the Plan.  For  purposes  of this  Agreement,  the term  "Company"  shall  refer
collectively to Nu Skin Enterprises and all of its  Subsidiaries.  The term "Key
Employee  Covenants"  shall  mean the Key  Employee  Covenants  executed  by the
Optionee as they may be amended or replaced from time to time.

     1. GRANT.  Pursuant to Section 7 of the Plan,  the Committee has granted to
Optionee  ___________  (_________)  options (the  "Options") as of the Effective
Date as an  incentive  to work to  increase  the  value of the  Company  for its
stockholders.  Each Option shall entitle the Optionee to purchase,  on the terms
and conditions of this Agreement and the Plan, one fully paid and non-assessable
share of Class A Common  Stock,  par value $ .001 per share (the "Class A Common
Stock"),  of Nu Skin  Enterprises  at the option price of $_____ per share.  The
Options  are  subject  to all the  terms  and  conditions  of the  Plan and this
Agreement.

     2.   NATURE OF OPTION. The Options are intended to constitute Non-qualified
Stock Options and the provisions of the Options shall be interpreted  consistent
therewith.

     3.   TERMS AND EXERCISE PERIOD.

          (a) Options  awarded under this  Agreement may not be exercised at any
time until such Options are vested as provided in Section 4 of this Agreement.

          (b) Except as  otherwise  provided  in Section 5 and Section 6 of this
Agreement,  the Options granted  hereunder shall terminate on the earlier of (i)
the  tenth  anniversary  of the date of this  Agreement,  or (ii) the date  such
Options are fully exercised.

     4. VESTING. Options granted hereunder shall vest according to the following
schedule:

             ANNUAL ANNIVERSARY
             OF EFFECTIVE DATE                    VESTED PERCENTAGE
             ------------------                   -----------------

                     1                                   25%
                     2                                   50%
                     3                                   75%
                     4                                  100%


     5.   TERMINATION OF SERVICE.

          (a) In the event the  employment of the Optionee is terminated for any
reason, all Options that are not vested at the time of termination of employment
shall be terminated and forfeited immediately upon termination of employment.


                                       1


<PAGE>


          (b)  Subject to Section 6 below,  in the event the  employment  of the
Optionee is terminated  for any reason other than the death or disability of the
Optionee,  then any Options granted hereunder that are vested but unexercised at
the time of  termination  of employment  shall  terminate  immediately  upon the
earliest to occur of the following:  (i) the full exercise of the Options,  (ii)
the expiration of the Options by their terms, or (iii) ninety days following the
date of termination of such employment of the Optionee.

          (c)  Subject to Section 6 below,  in the event the of the  Optionee is
terminated as a result of death or disability  prior to the  termination  of the
Options,  then any Options granted  hereunder that are vested but unexercised at
the time of death or disability shall terminate immediately upon the earliest to
occur  of the  following:  (i)  the  full  exercise  of the  Options,  (ii)  the
expiration of the Options by their terms,  or (iii) one year  following the date
of death or disability of Optionee. The Options may be exercised,  to the extent
vested and  unexercised at the time of death or disability,  as the case may be,
by the Optionee,  the estate of the  Optionee,  or the person or persons to whom
the  Options  may have been  transferred  by will or by the laws of descent  and
distribution for the period set forth in this Section 5(c).

     6. FORFEITURE.  If at anytime during the term of these Options a Forfeiture
Event (as defined  below)  shall occur or be  discovered,  then all  outstanding
Options shall immediately terminate in full. If at anytime during the Optionee's
employment or at any time following  Optionee's  termination of employment until
the later of (i) the twelve-month  anniversary of the date Optionee's employment
is  terminated  for any reason,  or (ii) the six-month  anniversary  of the date
Optionee exercises Optionee's last remaining Options, a Forfeiture Event occurs,
then the Optionee  shall pay to the Company an amount equal to the "Option Gain"
on any Options  exercised  during the 12 month period  preceding such Forfeiture
Event and any Options  exercised  following such Forfeiture  Event. For purposes
hereof, "Option Gain" shall mean the Fair Market Value of a share of the Class A
Common Stock on the date of exercise  over the Option  Price,  multiplied by the
number of shares  purchased  upon  exercise of the Options.  "Forfeiture  Event"
means the following:  (i) conduct related to the Optionee's employment for which
either criminal or civil penalties may be sought,  (ii) the commission of an act
of   fraud   or   intentional    misrepresentation,    (iii)   embezzlement   or
misappropriation  or conversion of assets or opportunities of the Company,  (iv)
any breach of the  non-competition  or  non-solicitation  provisions  of the Key
Employee  Covenants,  (v) disclosing or misusing any confidential or proprietary
information  of the Company in violation of the Key Employee  Covenants,  or any
other non-disclosure agreement with the Company or other duty of confidentiality
or the Company's  insider trading policy,  (vi) any other material breach of the
Key  Employee  Covenants,  or (vii)  any  other  actions  of  Optionee  that the
Committee  determines in good faith are harmful to the interests of the Company.
The  Committee,  in its sole  discretion,  may waive at any time in writing this
forfeiture  provision  and release the Optionee  from  liability  hereunder.  In
addition,  the  Committee  may, in its sole  discretion,  elect to purchase  any
shares  acquired upon exercise of the Option for the exercise  price paid by the
Optionee,  in lieu of  enforcing  payment of the Option Gain with respect to any
shares which have not been sold or otherwise transferred by the Optionee.

     7. STOCK  CERTIFICATES.  Within a reasonable  time after the exercise of an
Option,  and the  satisfaction  of the  Optionee's  obligations  hereunder,  the
Company shall cause to be delivered to the person entitled thereto a certificate
for the shares purchased pursuant to the exercise of such Option.

     8.  TRANSFERABILITY  OF OPTIONS.  This  Agreement  and the Options  granted
hereunder  shall not be  transferable  otherwise  than by will or by the laws of
descent and  distribution,  and shall be  exercised,  during the lifetime of the
Optionee, only by the Optionee.

     9. EXERCISE OF OPTIONS.  Options shall become  exercisable at such time, as
may be  provided  herein  and shall be  exercisable  by  written  notice of such
exercise,  in the form prescribed by the Committee,  to the person designated by
the Committee at the corporate offices of Nu Skin Enterprises.  The notice shall
specify the number of Options that are being  exercised.  The Option Price


                                       2


<PAGE>


shall be payable on the  exercise of the  Options and shall be paid in cash,  in
shares  of Class A  Common  Stock,  including  shares  of  Class A Common  Stock
acquired  pursuant to the Plan,  part in cash and part in shares,  or such other
manner as may be approved by the Committee consistent with the terms of the Plan
as it may be  amended  from  time  to  time.  Shares  of  Class A  Common  Stock
transferred  in payment of the  Option  Price  shall be valued as of the date of
transfer  based on the Fair Market Value of the  Company's  Class A Common Stock
which for purposes  hereof,  shall be considered to be the average closing price
of the Company's Class A Common Stock as reported on the New York Stock Exchange
for the ten (10) trading days just prior to the date of exercise. Only shares of
the  Company's  Class A Common  Stock  which have been held for at least six (6)
months may be used to exercise the Option.

     10. NO RIGHTS AS SHAREHOLDER. This Agreement shall not entitle the Optionee
to any rights as a stockholder  of the Company until the date of the issuance of
a stock  certificate  to the  Optionee  for shares  pursuant to the  exercise of
Options covered hereby.

     11. GOVERNING PLAN DOCUMENT.  This Agreement  incorporates by reference all
of the terms and  conditions of the Plan as presently  existing and as hereafter
amended.  The  Optionee  expressly  acknowledges  and agrees  that the terms and
provisions of this  Agreement  are subject in all respects to the  provisions of
the Plan. The Optionee also hereby expressly acknowledges, agrees and represents
as follows:

          (a) Acknowledges receipt of a copy of the Plan and represents that the
Optionee is familiar  with the  provisions  of the Plan,  and that the  Optionee
enters into this Agreement subject to all of the provisions of the Plan.

          (b) Recognizes that the Committee has been granted complete  authority
to  administer  the  Plan in its sole  discretion,  and  agrees  to  accept  all
decisions  related to the Plan and all  interpretations  of the Plan made by the
Committee as final and conclusive  upon the Optionee and upon all persons at any
time claiming any interest through the Optionee in any Option granted hereunder.

          (c) Acknowledges  and understands  that the  establishment of the Plan
and the existence of this Agreement are not sufficient, in and of themselves, to
exempt the Optionee from the  requirements  of Section 16(b) of the Exchange Act
and any rules or regulations promulgated  thereunder,  and that the Optionee (to
the extent  Section  16(b)  applies to  Optionee)  shall not be exempt from such
requirements  pursuant to Rule 16b-3 unless and until the Optionee  shall comply
with all applicable  requirements of Rule 16b-3,  including without  limitation,
the possible requirement that the Optionee must not sell or otherwise dispose of
any share of Class A Common Stock acquired upon exercise of an Option unless and
until a period of at least six months shall have  elapsed  between the date upon
which  such  Option  was  granted  to the  Optionee  and the date upon which the
Optionee  desires  to sell or  otherwise  dispose of any share of Class A Common
Stock acquired upon exercise of such Option.

          (d)  Acknowledges  and understands  that the Optionee's use of Class A
Common  Stock owned by the  Optionee to pay the Option  Price of an Option could
have substantial adverse tax consequences to the Optionee,  and that the Company
recommends  that the Optionee  consult with a  knowledgeable  tax advisor before
paying the Option Price of any Option with Class A Common Stock.

          (e) Represents that Optionee has received and carefully read a copy of
the Prospectus (as defined below) together with the Company's most recent Annual
Report to Stockholders.  Optionee hereby acknowledges that he or she is aware of
the risks  associated  with the Options and that there can be no  assurance  the
price of the Class A Common  Stock will not  decrease  in the future or that the
Options   will  ever  have  any   value.   Optionee   hereby   acknowledges   no
representations or statements have been made to Optionee concerning the value or
potential value of the Class A Common Stock. Optionee acknowledges that Optionee
has relied only on information contained in the Prospectus and that Optionee has
received no representations, written or oral, from the Company or its employees,
attorneys


                                       3


<PAGE>


or agents,  other than those contained in the Prospectus or this Agreement.  The
Prospectus means those materials bearing a legend that such materials constitute
a prospectus under the Securities Act of 1933, and the documents incorporated by
reference  therein.   Optionee   acknowledges  that  the  Company  has  made  no
representations  concerning  the tax and other  effects  of this  Option and the
exercise  thereof,  and Optionee  represents  that Optionee has  consulted  with
Optionee's  own tax and other  advisors  concerning the tax and other effects of
the Option and the exercise thereof.

     12.  REPRESENTATIONS AND WARRANTIES.  As a condition to the exercise of any
Option  granted  pursuant  to the Plan,  the  Company  may  require  the  person
exercising such Option to make any representations and warranties to the Company
that legal  counsel to the Company  may  determine  to be required or  advisable
under  any  applicable  law  or  regulation,   including   without   limitation,
representations  and  warranties  that the shares of Class A Common  Stock being
acquired  through  the  exercise  of such  Option  are being  acquired  only for
investment  and without any present  intention or view to sell or distribute any
such shares.

     13. NO EMPLOYMENT OR SERVICE CONTRACT.  Nothing in this Agreement or in the
Plan shall  confer upon  Optionee  any right to continue  in the  employment  or
service of the Company for any period of specific  duration or interfere with or
otherwise restrict in any way the rights of the Company, which rights are hereby
expressly reserved,  to terminate  Optionee's  employment or service at any time
for any  reason,  with or without  cause  except as may  otherwise  be  provided
pursuant to a separate written employment agreement.

     14. WITHHOLDING OF TAXES. The Optionee  authorizes the Company to withhold,
in accordance  with applicable laws and  regulations,  from any  compensation or
other  payment  payable to the  Optionee,  all  federal,  state and other  taxes
attributable to taxable income realized by the Optionee as a result of the grant
or  exercise  of any  Options.  As a  condition  to the  exercise of any Option,
Optionee  shall  remit to the Company  the amount of cash  necessary  to pay any
withholding taxes associated therewith or make other arrangements  acceptable to
the  Company,  in  the  Company's  sole  discretion,  for  the  payment  of  any
withholding taxes.

     15. EFFECTIVE DATE OF GRANT. Each Option granted pursuant to this Agreement
shall be effective as of the date first written above.

     16.  COMPLIANCE  WITH LAW AND  REGULATIONS.  The obligations of the Company
hereunder are subject to all applicable federal and state laws and to the rules,
regulations and other  requirements  of the Securities and Exchange  Commission,
any stock  exchange  upon which the Class A Common  Stock is then listed and any
other government or regulatory agency.

     17.  SECTION  REFERENCES.  The  references to Plan sections shall be to the
sections as in  existence  on the date hereof  unless an  amendment  to the Plan
specifically provides otherwise.

     18. QUESTIONS. All questions regarding this Agreement shall be addressed to
M. Truman Hunt.


                                       4


<PAGE>


         IN WITNESS  WHEREOF,  these parties hereby execute this Agreement to be
effective as of the Effective Date.


                            NU SKIN ENTERPRISES, INC., a Delaware corporation


                            By:    ______________________________
                            Its:   Steven J. Lund, President and CEO



                            _____________________________________
                            Optionee

                            _____________________________________

                            _____________________________________
                            Optionee's Address


                                       5





                              CONSULTING AGREEMENT

This  Agreement  is  made  as  of  January  1,  1999  by  and  between  Nu  Skin
International,  Inc., a Utah corporation ("Company"), having its principal place
of business  at 75 West  Center  Street,  Provo,  Utah 84601 and Max L.  Pinegar
("Consultant"),  having an  address at 1675 North 200 West,  Orem,  Utah  84057.
Company  and  Consultant  are  sometimes  hereinafter  referred to as "Party" or
"Parties."

                                    RECITALS

A.   Company is engaged in the business or marketing and selling nutritional and
     personal care products; and

B.   Consultant is in the business of corporate consulting.

C.   Consultant and Company  desire to enter into this Agreement  subject to the
     terms and conditions contained herein.

                                    AGREEMENT

Now therefore,  in  consideration  of the mutual  promises and covenants  herein
contained, the Parties hereto agree as follows:

1    TERM

     1.1  This  Agreement  will  commence  on January 1, 1999 and will remain in
          effect  until  either Party  terminates  this  Agreement by giving the
          other Party thirty (30) days prior written notice.

2    CONSULTING SERVICES

     2.1  Company  hereby retains  Consultant  and  Consultant  hereby agrees to
          consult with Company regarding general corporate matters.

     2.2  Consultant  shall  report to a member of senior  management  ("Company
          Representative") designated by the President of the Company.

     2.3  Consultant  shall  use  those  efforts  which  a  skilled,  competent,
          experienced and prudent professional would use to perform and complete
          the  requirements  of this Agreement in a timely manner  conforming to
          the  standard and quality  generally  accepted  within the  profession
          throughout his industry.  In addition,  Consultant will supply and use
          all his own tools, materials and supplies, as well as hire, train, and
          pay any necessary assistants to complete the Project.

     2.4  The Company and the Consultant  agree that the Consultant will provide
          15 days of service  per  calendar  quarter  (an  average of 5 days per
          month),  the types of  services  to be  performed  will be agreed upon
          between the Company and Consultant.

     2.5  The Company and the Consultant  agree to meet at the beginning of each
          quarter to review the services  rendered  during the previous  quarter
          and to identify services to be rendered during the following quarter.

3    MANNER OF PAYMENT

     3.1  Consultant will be paid an annual retainer of Twenty Four Thousand and
          No/100  Dollars  ($24,000.00),  due and  payable by January 31 of each
          year so long as this  Agreement  shall  remain in  effect.  Consultant
          shall submit an invoice for such  retainer no later than January 10 of
          each year.


                                       1


<PAGE>


     3.2  In  addition,  Consultant  will be paid the sum of Three  Thousand and
          No/100 Dollars  ($3,000.00) per month for his efforts pursuant to this
          Agreement. Payment shall be made within thirty (30) days of receipt of
          Consultant's invoice.

4    INDEPENDENT CONTRACTOR

     4.1  Both Company and  Consultant  agree that  Consultant is an independent
          contractor.  Accordingly,  Consultant shall be responsible for payment
          of all his own taxes including federal,  state and local taxes arising
          out of his  activities in accordance  with this  Agreement,  including
          federal  and state  income  tax,  social  security  tax,  unemployment
          insurance  taxes,  and any other taxes or business license fees as may
          be required.

5    NONDISCLOSURE

     5.1  Consultant agrees that, except as directed by the Company,  Consultant
          will not at any time, during or after the term of this Agreement,  use
          or disclose any  "Confidential  Information" or any other  information
          designated as confidential or proprietary by the Company to any person
          whatsoever, or, except as authorized in writing by the Company, permit
          any person  whatsoever to examine or make copies of any reports or any
          documents  prepared by or that come into  Consultant's  possession  or
          control by reason of services  hereunder  or  otherwise.  Confidential
          information  shall include any  formula(e),  revisions of  formula(e),
          processes  and  methods as well as  business  plans,  financial  data,
          product development plans, marketing plans and strategies, distributor
          lists, manufacturing techniques and methods, research data and similar
          information  of  Company's  that  are  valuable,  special  unique  and
          proprietary assets of Company.

     5.2  The obligations set forth 5.1 of this Agreement shall not apply to any
          information that Consultant (i) already possess without  obligation of
          confidentiality;  (ii)  develops  independently,  or (iii)  rightfully
          receives without obligation of confidentiality  from a third Party. No
          obligation of confidentiality applies to any Confidential  Information
          that  is,  or  becomes,  publicly  available  without  breach  of this
          Agreement.

     5.3  Consultant hereby acknowledges that unauthorized  disclosure or use of
          Confidential Information will cause substantial and irreparable injury
          to Company, that money damages will not adequately compensate for such
          injury  and  that  Company,   therefore,   is  entitled  to  immediate
          injunctive  and other  equitable  relief for breach of  obligations of
          confidentiality as set forth in this Agreement.

     5.4  Consultant  will,  upon  termination or expiration of this  Agreement,
          return to the Company all  Confidential  Information or information or
          data related directly or indirectly  thereto,  including any copies or
          reproductions thereof, in Consultant's possession or control.

6    CONFLICT OF INTEREST

     6.1  Consultant hereby discloses all activities or interests that suggest a
          potential  conflict  with the best  interest  of  Company.  Exhibit A,
          attached hereto and incorporated  herein by this reference,  is a list
          of  Consultant's  interests  which  might  conflict  with or appear to
          conflict with his responsibilities to Company.

7    WORKPRODUCT

     7.1  The  Company  will  own  the  rights  to all  workproduct,  processes,
          studies,  flow  charts,  diagrams,   devices,  programs,   inventions,
          original  works  of  authorship,  and  other  tangible


                                       2


<PAGE>


          or intangible material developed by Consultant as a result of services
          hereunder  during  the  term  hereof.  Any  workproduct  generated  by
          Consultant  will  be  deemed  a work  made  for  hire.  If any of such
          workproduct will be deemed other than a work made for hire, Consultant
          hereby agrees to execute and deliver such documents and instruments as
          Company may deem  necessary or  appropriate to transfer to the Company
          any right, title, or interest,  including copyrights,  Consultants has
          in any such work.

8    GENERAL

     8.1  Company  may  assign  this  Agreement  without   limitation,   however
          Consultant  may not assign  this  Agreement  without  Company's  prior
          written  consent.  The  failure  of either  Party to  insist  upon the
          performance  of any term or condition of this Agreement or to exercise
          any right  hereunder on one or more  occasions  shall not constitute a
          waiver or relinquishment of its right to demand future  performance of
          such term or condition,  or to exercise  such right in the future.  If
          any  term  of  this   Agreement  is  held  by  a  court  of  competent
          jurisdiction  to be invalid  or  unenforceable,  then this  Agreement,
          including  all of the remaining  terms,  will remain in full force and
          effect  as if such  invalid  or  unenforceable  term  had  never  been
          included.  All notices and other communications  required or permitted
          to be given under this  Agreement  shall be  transmitted in writing to
          the address  first listed by  Certified  United  States Mail,  postage
          prepaid,  return receipt requested,  by guaranteed overnight delivery,
          by electronic  mail,  or by  facsimile.  The laws of the State of Utah
          shall  govern  this  Agreement.  This  Agreement  embodies  the entire
          agreement between the Parties. No changes, modifications or amendments
          to any terms and  conditions  in this  Agreement  are valid or binding
          unless  agreed  to by the  Parties  in  writing  by  their  authorized
          representatives.

In witness whereof,  the Parties to this Agreement have caused it to be executed
on the date first above written.

This agreement is executed as of the date above written.

NU SKIN INTERNATIONAL, INC.

/s/ M. Truman Hunt
By:  M. Truman Hunt
Its:  Vice President


CONSULTANT

/s/ Max L. Pinegar
Max L. Pinegar


                                       3
<PAGE>


                   EXHIBIT A - POSSIBLE CONFLICTS OF INTEREST

The  Consultant has served in the past as a member or the Board of Directors and
will now serve as an outside member of the Board of Directors.

If  any  additional   "Conflict  of  Interest"  develops  the  Consultant  shall
immediately report such conflict to the Company.




                      ASSIGNMENT OF LEASEHOLD IMPROVEMENTS

         This Assignment of Leasehold  Improvements  (the  "ASSIGNMENT") is made
and entered  into  effective  as of July 13,  1999,  by and between  Maple Hills
Investment,  Inc., a Delaware  corporation  formerly  known as Nu Skin USA, Inc.
("NU SKIN USA"),  and Big Planet,  Inc., a Utah corporation  ("BIG PLANET").  Nu
Skin USA and Big Planet are  sometimes  referred to herein  collectively  as the
"PARTIES"  and  individually  as a "PARTY." All  capitalized  terms used but not
otherwise  defined herein shall be deemed to have the meanings  ascribed to them
in the Asset Purchase Agreement (as that term is defined in Recital A below).

                                    RECITALS

     A. WHEREAS,  Nu Skin  Enterprises,  Inc., a Delaware  corporation ("NU SKIN
ENTERPRISES"),  Nu Skin  USA,  and Nu  Skin  United  States,  Inc.,  a  Delaware
corporation,  entered into an Asset  Purchase  Agreement  dated  effective as of
March 8, 1999 (the "ASSET PURCHASE AGREEMENT");

     B. WHEREAS,  pursuant to the Asset Purchase Agreement,  Nu Skin Enterprises
purchased  the  Non-Securities  Acquired  Assets  and the Class A Shares  (which
assets are collectively defined in the Asset Purchase Agreement as the "Acquired
Assets"),  but did not purchase the Excluded  Assets (as that term is defined in
the Asset Purchase  Agreement and as the same are listed on Exhibit "A" attached
to the Asset Purchase Agreement);

     C.  WHEREAS,  included  among the  Excluded  Assets are  certain  leasehold
improvements relating to Big Planet's operations center located at 366 East 1130
South (the "LEASEHOLD  IMPROVEMENTS"),  which Leasehold Improvements were funded
by Nu Skin USA for the benefit of Big Planet;

     D. WHEREAS,  pursuant to an Agreement and Plan of Merger and Reorganization
entered into as of May 3, 1999 between and among Nu Skin Enterprises, Big Planet
Holdings,  Inc., a Delaware  corporation and wholly-owned  subsidiary of Nu Skin
Enterprises,  Big Planet, Nu Skin USA, Richard W. King, an individual,  Kevin V.
Doman, an individual,  and Nathan W. Ricks,  an individual,  as amended by First
Amendment to Agreement and Plan of Merger and Reorganization dated as of July 9,
1999, it is contemplated that Big Planet will be merged with and into Big Planet
Holdings, Inc. and become a wholly-owned subsidiary of Nu Skin Enterprises to be
operated under the name "Big Planet, Inc.;" and

     E. WHEREAS, Nu Skin USA now desires to sell the Leaseholder Improvements to
Big Planet on the terms and  conditions and for the  consideration  set forth in
this Assignment.

     NOW,  THEREFORE,  in  consideration  of the  premises  and  the  mutual
promises herein made, and for other good and valuable consideration, the receipt
and  sufficiency of which are hereby  acknowledged,  the parties hereby agree as
follows.

1.  CONTRIBUTION  OF  LEASEHOLD  IMPROVEMENTS.  Nu Skin USA hereby  sells to Big
Planet all of its right,  title,  and interest  in, to, and under the  Leasehold
Improvements  in  exchange  for the  Purchase  Price (as that term is defined in
Section 2 below).

2. PURCHASE PRICE. Big Planet shall deliver to Nu Skin USA cash in the amount of
Three Million Two Hundred Thousand Dollars  ($3,200,000) in exchange for, and as
the total consideration for, the Leasehold  Improvements (the "PURCHASE PRICE"),
which Purchase Price shall be delivered either in cash or paid by wire transfer,
at Big Planet's option, upon the execution of this Assignment by the parties.


<PAGE>


3.  REPRESENTATIONS AND WARRANTIES OF NU SKIN USA. Nu Skin USA hereby represents
and warrants to Big Planet, as of the date of this Assignment, as follows:

     3.1  Description.  Attached  hereto as  Schedule  3.1 is a true and compete
description of the Leasehold  Improvements and the current net book value of the
Leasehold  Improvements  (as  shown  on Nu Skin  USA's  most  recently  prepared
financial statements) as of the date of this Assignment.

     3.2 Title.  Nu Skin USA owns the Leasehold  Improvements  free and clear of
any  liens  or  encumbrances,  and Nu Skin  USA has not  assigned,  transferred,
conveyed,  mortgaged,  deeded in  trust,  or in any  other  way  encumbered  the
Leasehold Improvements or any interest therein in any manner whatsoever.

     3.3  No  Disputes.   There  are  no  disputes   related  to  the  Leasehold
Improvements or the ownership thereof.

4. GOVERNING LAW;  JURISDICTION AND VENUE.  This Assignment shall be governed by
and  construed in  accordance  with the laws of the State of Utah  applicable to
contracts  entered into and to be performed  entirely within such State,  and no
action  involving this Assignment may be brought except in the state and federal
courts residing in Salt Lake City, Salt Lake County, Utah.

5.  MISCELLANEOUS.  The above  Recitals and all  Schedules  attached  hereto are
deemed to be incorporated herein by reference and to be made a part hereof. Each
of the parties  shall take all actions  necessary  after the  execution  of this
Assignment to consummate  the  assignment of the Leasehold  Improvements  to Big
Planet as contemplated herein.

                  [REMAINDER OF PAGE INTENTIONALLY LEFT BLANK]


                                      -2-


<PAGE>


         IN WITNESS  WHEREOF,  the parties  have  executed  this  Assignment  of
Leasehold Improvements effective as of the date first set forth above.


                           MAPLE HILLS INVESTMENT, INC.

                           By:   /s/ Steven J. Lund
                           Its:  President


                           BIG PLANET, INC.

                           By:   /s/ Richard W. King
                           Its:  President





ATTACHED SCHEDULE:

SCHEDULE 3.1 -- DESCRIPTION OF LEASEHOLD IMPROVEMENTS





                      SELECTED CONSOLIDATED FINANCIAL DATA

     The following selected consolidated financial data as of December 31, 1997,
1998 and 1999 and for the years ended  December  31, 1996,  1997,  1998 and 1999
have been  derived  from the  audited  consolidated  financial  statements.  The
financial  data as of December 31, 1995 and 1996 and for the year ended 1995 are
unaudited but, in  management's  opinion,  include all necessary  information to
present fairly the  information  included  therein.  The Company's  consolidated
financial  statements for all periods  presented  before  December 31, 1998 have
been combined and restated for the  acquisition of Nu Skin  International,  Inc.
("NSI")  and  certain  other   related   affiliates  in  March  1998  (the  "NSI
Acquisition").


<TABLE>
<CAPTION>
                                                     Year Ended December 31,
                                       ----------------------------------------------------
                                         1995       1996       1997       1998      1999(2)
                                       --------   --------   --------   --------   --------
                                        (U.S. dollars in thousands, except per share data)

<S>                                   <C>        <C>        <C>        <C>        <C>
Income Statement Data:
Revenue                                $435,855   $761,638   $953,422   $913,494   $894,249
Cost of sales                           101,474    171,187    191,218    188,457    151,681
Cost of sales - amortization
  of inventory step-up                       --         --         --     21,600         --
                                       --------   --------   --------   --------   --------
Gross Profit                            334,381    590,451    762,204    703,437    742,568
                                       --------   --------   --------   --------   --------
Operating expenses:
Distributor incentives                  139,495    282,588    362,195    331,448    346,951
Selling, general and administrative     115,950    168,706    201,880    202,150    265,770
Distributor stock expense                    --      1,990     17,909         --         --
In-process research and development          --         --         --     13,600         --
                                       --------   --------   --------   --------   --------
Total operating expenses                255,445    453,284    581,984    547,198    612,721
                                       --------   --------   --------   --------   --------
Operating income                         78,936    137,167    180,220    156,239    129,847
Other income(expense), net                  650     10,771      8,973     13,599     (1,411)
                                       --------   --------   --------   --------   --------
Income before provision for income
  taxes and minority interest            79,586    147,938    189,193    169,838    128,436
Provision for income taxes               19,141     49,526     55,707     62,840     41,742
Minority interest (1)                    10,498     13,700     14,993      3,081         --
                                       --------   --------   --------   --------   --------
Net income                             $ 49,947   $ 84,712   $118,493   $103,917   $ 86,694
                                       ========   ========   ========   ========   ========
Net income per share:
 Basic                                 $   0.63   $   1.07   $   1.42   $   1.22   $   1.00
 Diluted                               $   0.61   $   1.02   $   1.36   $   1.19   $   0.99
Weighted average common shares
 outstanding (000s):
 Basic                                   78,660     79,194     83,331     84,894     87,081
 Diluted                                 82,459     83,001     87,312     87,018     87,893
</TABLE>

<TABLE>
<CAPTION>


                                                        As of December 31,
                                       ----------------------------------------------------
                                         1995       1996       1997       1998      1999(2)
                                       --------   --------   --------   --------   --------
                                                    (U.S. dollars in thousands)
<S>                                   <C>        <C>        <C>        <C>        <C>
Balance Sheet Data:
Cash and cash equivalents              $ 84,000   $214,823    $174,300  $188,827   $110,162
Working capital                          56,801    143,308     123,220   164,597     74,561
Total assets                            182,154    380,482     405,004   606,433    643,215
Short-term notes payable to
 stockholders                                --     71,487      19,457        --         --
Long-term notes payable to
 stockholders                                --         --     116,743        --         --
Short-term debt                              --         --          --    14,545     55,889
Long-term debt                               --         --          --   138,734     89,419
Stockholders' equity                     68,363    113,495      94,892   254,642    309,379
</TABLE>

<PAGE>

<TABLE>
<CAPTION>
                                                        As of December 31,
                                       ----------------------------------------------------
                                         1995       1996       1997       1998       1999
                                       --------   --------   --------   --------   --------
<S>                                   <C>        <C>        <C>        <C>        <C>
Other Operating Data (3):
Number of active distributors           260,000    397,000    448,000    470,000    494,000
Number of executive distributors          8,173     21,479     22,689     22,781     21,005

- ----------
<FN>
(1) Minority  interest   represents  the  ownership  interest  of  NSI  held  by
    individuals who are not immediate family members.  The minority interest was
    purchased as part of the NSI Acquisition on March 26, 1998.

(2)  1999 results  include  transactions  during the year which are discussed in
     detail in Management's  Discussion and Analysis of Financial  Condition and
     Results of Operations.

(3) Active  distributors  are  those  distributors  who  were  resident  in  the
    countries in which the Company  operated and purchased  products  during the
    three months ended as of the date indicated.  An executive distributor is an
    active  distributor  who has  achieved  required  personal  and group  sales
    volumes.  The  increase  in the  number  of active  distributors  in 1999 is
    primarily  due to the  inclusion of  distributors  formerly  licensed to the
    Company's affiliate Nu Skin USA, Inc.
</FN>
</TABLE>


<PAGE>


                     MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                  FINANCIAL CONDITION AND RESULTS OF OPERATIONS

     The following  discussion of the Company's  financial condition and results
of operations  should be read in  conjunction  with the  consolidated  financial
statements  and the related  notes  thereto,  which are  included in this Annual
Report to Stockholders.

GENERAL

     Nu Skin  Enterprises,  Inc. (the  "Company"),  is a leading,  global direct
selling  company  that  develops  and  distributes  premium-quality,  innovative
personal   care  and   nutritional   products  and   technology,   Internet  and
telecommunications   products  and   services.   In  1999,   the  Company  began
implementing a divisional  strategy which created three distinct divisions based
on product lines, each offering a separate and distinct business opportunity.

     The  Company's  revenue is dependent  upon the number and  productivity  of
independent  distributors  who purchase  products and sales  materials  from the
Company in their local  currency  for resale to their  customers or for personal
use. The Company  recognizes  revenue when products are shipped and title passes
to  these  independent  distributors.  Revenue  is net of  returns,  which  have
historically been less than 5.0% of gross sales. Distributor incentives are paid
to  several  levels of  distributors  on each  product  sale.  The amount of the
incentive  varies  depending on the  purchaser's  position  within the Company's
Global  Distributor  Compensation  Plan.  These  incentives  are  classified  as
operating  expenses.  The following table sets forth revenue information for the
time periods  indicated.  This table should be reviewed in  connection  with the
tables  presented  under "Results of  Operations,"  which  disclose  distributor
incentives and other costs  associated  with  generating  the aggregate  revenue
presented.


                                          Year Ended December 31,
                                       -------------------------------
Region                                   1997        1998       1999
- ------                                 --------    --------   --------
                                         (U.S. dollars in millions)

North Asia                            $  673.6    $  665.5   $  619.3
Southeast Asia                           225.3       159.7      140.1
Other Markets                             54.5        88.3      134.9
                                      --------    --------   --------
                                      $  953.4    $  913.5   $  894.3
                                      ========    ========   ========

     Revenue  generated in North Asia represented 69% of total revenue generated
during the year ended  December  31, 1999.  The  Company's  operations  in Japan
generated  97% of the North Asia revenue  during the same  period.  Revenue from
Southeast Asia operations  represented 16% of total revenue generated during the
year ended December 31, 1999. The Company's  operations in Taiwan  generated 74%
of the Southeast  Asia revenue  during that period.  Revenue  generated in Other
Markets represented the remaining 15% of total revenue generated during the year
ended December 31, 1999.  Operations in North America generated 84% of the Other
Markets  revenue during the year ended December 31, 1999. A portion of the Other
Markets revenue during the year ended December 31, 1999 was generated from sales
to and license fees from the Company's North American private affiliates,  which
the Company has now acquired.

     Cost of sales  primarily  consists of the cost of products  purchased  from
third-party  vendors (generally in U.S.  dollars),  the freight cost of shipping
these products to  distributors  as well as duties related to the importation of
such products.  Additionally, cost of sales includes the cost of sales materials
sold to distributors at or near cost. Sales materials are generally purchased in
local currencies.  As the sales mix changes between product categories and sales
materials,  cost of sales and gross  profit  may  fluctuate  to some  degree due
primarily  to the margin on each  product  line as well as varying  import  duty
rates  levied  on  imported  product  lines.  In each of the  Company's  current
markets,  duties are generally  higher on nutritional  products than on personal
care products.  Also, as currency exchange rates fluctuate,  the Company's gross
margin will fluctuate.

     Distributor   incentives  are  the  Company's  most  significant   expense.
Distributor  incentives are paid to  distributors  on a monthly basis based upon
their personal and group sales volume as well as the group sales volume of up to
six levels of executive distributors in their downline sales organization. These
incentives  are computed each month based on the sales volume and network of the
Company's global distributor force. Small fluctuations occur in


<PAGE>


the  amount of  incentives  paid   as   the   network of  distributors  actively
purchasing products changes from month to month. However, due to the size of the
Company's  distributor force of approximately  500,000 active distributors,  the
fluctuation  in the overall  payout is  relatively  small.  The  overall  payout
averages from 39% to 42% of global  product sales.  Sales  materials and starter
kits are not subject to distributor  incentives.  In addition,  a portion of the
sales to the Company's  recently acquired North American private affiliates were
not subject to distributor  incentives.  Distributor incentives include the cost
of computing and paying  commissions  as well as the cost of incentive  programs
for   distributors   including  an  annual  trip  for  the   Company's   leading
distributors. These additional costs average approximately 1% of revenue.

     In  the  fourth  quarter  of  1996,  the  Company  implemented  a  one-time
distributor  equity  incentive  program.  This global  program  provided for the
granting  of options to  distributors  to  purchase  1.6  million  shares of the
Company's Class A common stock. The number of options each distributor  received
was based on his or her  performance and  productivity  through August 31, 1997.
The options are exercisable at a price of $5.75 per share and vested on December
31,  1997.  The  Company  recorded a $2.0  million  charge in 1996 and  recorded
additional  charges in 1997 of $17.9  million for the non-cash and  nonrecurring
expenses  associated  with this program.  There are currently no plans to repeat
this or similar distributor stock incentive programs.

     Selling,  general and  administrative  expenses include wages and benefits,
rents and  utilities,  travel  and  entertainment,  promotion  and  advertising,
research and development, professional fees and other operating expenses.

     Provision  for income taxes is dependent on the statutory tax rates in each
of the countries in which the Company operates. For example, statutory tax rates
are  16.0% in Hong  Kong,  25.0% in  Taiwan,  30.1% in South  Korea and 53.2% in
Japan. The Company operates a regional business center in Hong Kong, which bears
inventory  obsolescence  and currency  exchange  risks.  In addition,  since the
incorporation  of the Company in 1996,  the Company has been subject to taxation
in the United States, where it is incorporated, at a statutory corporate federal
tax rate of 35.0%.  However,  the  Company  receives  foreign tax credits in the
United States for the amount of foreign  taxes  actually paid in a given period,
which are utilized to reduce taxes in the United States to the extent allowed.

     In  March  1998,   the  Company   completed  the   acquisition   (the  "NSI
Acquisition")  of the capital stock of Nu Skin  International,  Inc. ("NSI") and
the Company's other previously  privately-held  affiliates in Europe,  Australia
and New Zealand (collectively the "Acquired Entities"). Inasmuch as a portion of
the Acquired  Entities were under common  control,  the  Company's  consolidated
financial  statements  have been combined and restated as if the Company and the
Acquired  Entities had been combined during all periods  presented.  The Company
allocated $43.6 million of the purchase price to goodwill, intellectual property
and other intangible assets.

     Minority  interest  represents  the  ownership  interest  of  NSI  held  by
individuals  who are  not  immediate  family  members  of the  majority-interest
holders. The minority interest was purchased as part of the NSI Acquisition.

     In October 1998, the Company acquired Generation Health Holdings, Inc., the
parent of Pharmanex,  Inc.  (the  "Pharmanex  Acquisition").  With the Pharmanex
Acquisition,  the Company  increased its  nutritional  product  development  and
formulation  capabilities.  In connection  with the Pharmanex  Acquisition,  the
Company  allocated  $92.4 million to goodwill,  intellectual  property and other
intangible  assets  and $13.6  million  to  purchased  in-process  research  and
development.  During 1998, the Company fully wrote off the  in-process  research
and development amount.

     In March 1999, NSI terminated  its  distribution  license and various other
license agreements and other intercompany agreements with Nu Skin USA, Inc. ("Nu
Skin USA") and paid Nu Skin USA a $10.0  million  termination  fee.  The Company
also  acquired  selected  assets  of Nu Skin USA in March  1999  through a newly
formed wholly-owned subsidiary and assumed approximately $8.0 million of Nu Skin
USA  liabilities.  In May 1999,  the Company  completed the  acquisition  of its
affiliates in Canada, Mexico and Guatemala.

     In July 1999,  the  Company  completed  the  acquisition  (the "Big  Planet
Acquisition")  of Big Planet,  Inc. ("Big  Planet").  In connection with the Big
Planet Acquisition,  the Company loaned Big Planet approximately $4.5 million to
redeem the option holders and certain management stockholders of Big Planet.


<PAGE>


                              RESULTS OF OPERATIONS

     The following tables set forth operating results and operating results as a
percentage of revenue, respectively, for the periods indicated.

                                                    Year Ended December 31,
                                                 ------------------------------
                                                   1997       1998       1999
                                                 --------   --------   --------
                                                   (U.S. dollars in millions)

Revenue                                          $  953.4   $  913.5   $  894.3
Cost of sales                                       191.2      188.5      151.7
Cost of sales - amortization of
 inventory step-up                                     --       21.6         --
                                                 --------   --------   --------
Gross profit                                        762.2      703.4      742.6
                                                 --------   --------   --------
Operating expenses:
 Distributor incentives                             362.2      331.4      347.0
 Selling, general and administrative                201.9      202.2      265.8
 Distributor stock expense                           17.9         --         --
 In-process research and development                   --       13.6         --
                                                 --------   --------   --------
   Total operating expenses                         582.0      547.2      612.8
                                                 --------   --------   --------
Operating income                                    180.2      156.2      129.8
Other income(expense), net                            9.0       13.6       (1.4)
                                                 --------   --------   --------
Income  before   provision  for  income taxes
  and minority interest                             189.2      169.8      128.4
Provision for income taxes                           55.7       62.8       41.7
Minority interest                                    15.0        3.1         --
                                                 --------   --------   --------
Net income                                       $  118.5   $  103.9   $   86.7
                                                 ========   ========   ========
Unaudited supplemental data(1):
 Income before pro forma provision for
  income taxes and minority interest             $  189.2   $  169.8
 Pro forma provision for income taxes                71.9       66.0
 Pro forma minority interest                          9.3        1.9
                                                 --------   --------
 Pro forma net income                            $  108.0   $  101.9
                                                 ========   ========

<TABLE>
<CAPTION>

                                                     Year Ended December 31,
                                                 ------------------------------
                                                   1997       1998       1999
                                                 --------   --------   --------

<S>                                            <C>          <C>       <C>
Revenue                                            100.0%      100.0%     100.0%
Cost of sales                                       20.1        20.6       17.0
Cost of sales-- amortization of
  inventory step-up                                   --         2.4         --
                                                 --------   --------   --------
Gross profit                                        79.9        77.0       83.0
                                                 --------   --------   --------
Operating expenses:
 Distributor incentives                             38.0        36.3       38.8
 Selling, general and administrative                21.2        22.1       29.7
 Distributor stock expense                           1.9          --         --
 In-process research and development                  --         1.5         --
                                                 --------   --------   --------
  Total operating expenses                          61.1        59.9       68.5
                                                 --------   --------   --------
Operating income                                    18.8        17.1       14.5
Other income (expense), net                           .9         1.5        (.1)
                                                 --------   --------   --------
Income before provision for income taxes
  and minority interest                             19.7        18.6       14.4
Provision for income taxes                           5.8         6.9        4.7
Minority interest                                    1.5          .3         --
                                                 --------   --------   --------
Net income                                          12.4%       11.4%       9.7%
                                                 ========   ========   ========
Unaudited supplemental data(1):
 Income before pro forma provision for
   income taxes and minority interest               19.7%      18.6%
 Pro forma provision for income taxes                7.5        7.2
 Pro forma minority interest                          .9         .2
                                                 --------   --------
 Pro forma net income                               11.3%      11.2%
                                                 ========   ========
- ----------
<FN>
(1) Reflects  adjustment  for federal and state income taxes as if the Company's
    subsidiaries had been taxed as C corporations  rather than as S corporations
    for the years ended December 31, 1997 and 1998.
</FN>
</TABLE>


<PAGE>


1999 COMPARED TO 1998

     REVENUE  decreased 2.1% to $894.3 million from $913.5 million for the years
ended December 31, 1999 and 1998, respectively. The decrease in revenue resulted
primarily from a significant  decline in local currency revenue in Japan and was
somewhat  offset by  favorable  comparative  exchange  rates and the addition of
revenue  from Big Planet after the Big Planet  Acquisition  in July 1999 and the
Company's operations in the United States after the termination of the Company's
license agreement with Nu Skin USA in March 1999.

     Revenue in North Asia,  which consists of Japan and South Korea,  decreased
6.9% to $619.3 million from $665.5 million for the years ended December 31, 1999
and 1998, respectively. This decline in revenue was a result of revenue in Japan
decreasing  $51.8 million or 7.9% to $602.4  million in 1999 from $654.2 million
in the prior year.  Revenue in Japan in U.S.  dollar  terms for 1999  benefitted
from a 12.7%  increase in the  strength of the Japanese yen relative to the U.S.
dollar. In local currency, revenue in Japan decreased 19.7% in 1999 versus 1998.
Sales  activity in Japan was  affected  negatively  during  1999 by  distributor
uncertainty  concerning the implementation of the Company's divisional model and
other issues  associated with  compensation  plan requirements and the Company's
effort to enforce distributor policies and procedures. In addition,  competitive
conditions  and  weakness in consumer  confidence  also  significantly  impacted
revenue  in Japan.  The  decline  in  revenue  in Japan was  somewhat  offset by
increases in revenue in South Korea.

     Revenue in Southeast Asia, which consists of Taiwan,  Thailand,  Hong Kong,
the Philippines,  Australia and New Zealand, totaled $140.1 million for the year
ended December 31, 1999,  down from revenue of $159.7 million for the year ended
December  31,  1998,  a decrease of $19.6  million.  This decline in revenue was
primarily  a result of revenue in Taiwan  decreasing  to $103.6  million in 1999
from $119.5 million in the prior year. During 1999, the Company's  operations in
Taiwan  suffered the impact of a devastating  earthquake,  which occurred during
the third quarter of 1999. In addition,  operations in Taiwan have  continued to
suffer the impact of increased  competition  and an overall  decline in sales in
the direct selling industry in Taiwan,  which management believes is largely due
to the uncertainty of the viability of direct selling activities in the People's
Republic of China as well as economic concerns throughout Southeast Asia.

     Revenue in the Company's  other markets,  which include the United Kingdom,
Austria, Belgium, Denmark, France, Germany, Iceland, Italy, Ireland,  Luxemburg,
Norway,  Poland,  Portugal,  Spain,  Sweden,  the Netherlands,  Brazil,  Canada,
Mexico,  Guatemala and the United States  increased 52.8% to $134.9 million from
$88.3 million for the years ended December 31, 1999 and 1998, respectively. This
increase in revenue was primarily due to the additional  revenue stream of $83.8
million from sales in the United States  resulting  from the  termination of the
Company's  license agreement with Nu Skin USA, which occurred in March 1999, and
the  additional   revenue  of  $11.4  million  resulting  from  the  Big  Planet
Acquisition,  which  occurred in July 1999.  This  additional  revenue more than
offset the elimination of revenue from sales to the Company's former  affiliates
in these markets, which revenue is now eliminated in consolidation.

     GROSS  PROFIT as a  percentage  of  revenue  was  83.0% for the year  ended
December 31, 1999  compared to 77.0% for the year ended  December 31, 1998.  The
increase in the gross profit as a percentage  of revenue for 1999  resulted from
the strengthening of the Japanese yen and other Asian currencies relative to the
U.S. dollar,  higher margin sales to distributors in the United States following
the termination of the Company's license  agreement with Nu Skin USA,  increased
local  manufacturing  efforts and reduced duty rates. In addition,  in 1998, the
Company  recorded   amortization  of  inventory   step-up  related  to  the  NSI
Acquisition  of $21.6 million which did not recur in 1999.  The Company's  gross
margin was negatively impacted by the Big Planet Acquisition, which includes the
sale of lower margin technology  products and services.  The Company purchases a
significant  majority of goods in U.S.  dollars and recognizes  revenue in local
currency  and is  consequently  subject  to  exchange  rate  risks in its  gross
margins.

     DISTRIBUTOR  INCENTIVES as a percentage  of revenue  increased to 38.8% for
the year ended  December  31,  1999 from 36.3% for the year ended  December  31,
1998.  The primary  reason for the increase in 1999 was the  termination  of the
Company's  license  agreement  with Nu Skin USA which  resulted  in the  Company
beginning to sell products to  distributors  in the United States and paying the
requisite commissions related to those sales. In addition,  the


<PAGE>


Company  recently   restructured  its  compensation   plan,  adding  short-term,
division-focused  incentives,  which  increased  compensation  to the  Company's
entry-level distributors in the later part of 1999.

     SELLING,  GENERAL AND  ADMINISTRATIVE  expenses as a percentage  of revenue
increased to 29.7% for the year ended  December 31, 1999 from 22.1% for the year
ended  December  31,  1998.  In  U.S.   dollar  terms,   selling,   general  and
administrative  expenses increased to $265.8 million for the year ended December
31, 1999 from $202.2 million in 1998. This increase was due to stronger  foreign
currencies  in 1999,  primarily  the  Japanese  yen,  which  resulted  in higher
expenses of approximately $14.2 million in Japan. In addition,  selling, general
and  administrative  expenses  increased  due to  $29.5  million  in  additional
overhead  expenses  relating to the  operations in North  America  following the
acquisition  of certain  assets from Nu Skin USA in March 1999 and operations in
Canada, Mexico and Guatemala in May 1999, an additional $14.9 million in 1999 of
amortization expense resulting from the Company's acquisitions of NSI, Pharmanex
and Big  Planet,  and an  additional  $14.1  million  of  selling,  general  and
administrative expenses relating to the Big Planet Acquisition.

     OPERATING  INCOME  decreased to $129.8  million for the year ended December
31, 1999 from $156.2 million in 1998 and operating margin decreased to 14.5% for
the year ended December 31, 1999 from 17.1% in 1998. Operating income and margin
decreased  due to the  declines  in local  currency  revenue  in  Japan  and the
increases in  distributor  incentives  and selling,  general and  administrative
expenses,  which more than  offset the  improvements  in gross  margins  and the
expense recorded in 1998 relating to in-process research and development,  which
did not recur in 1999.

     OTHER  INCOME  decreased  to an expense of $1.4  million for the year ended
December 31, 1999 from income of $13.6  million in 1998.  This decrease in other
income was primarily due to the significant  hedging gains recorded in 1998 from
forward contracts and intercompany  loans resulting from a stronger Japanese yen
in relation to the U.S. dollar, which did not recur in 1999.

     PROVISION  FOR INCOME TAXES  decreased to $41.7  million for the year ended
December 31, 1999 from $62.8 million in 1998.  This decrease is due to a reduced
effective  tax rate  from  37.0% in 1998 to  32.5%  in  1999.  This  significant
decrease in the effective  tax rate in 1999 is related to the Company's  ability
to utilize foreign tax credits as a result of the Company's global tax planning.
The pro forma provision for income taxes presents income taxes as if NSI and its
affiliates  had been taxed as C corporations  rather than as S corporations  for
the years ended December 31, 1998 and 1997.

     NET INCOME  decreased to $86.7 million for the year ended December 31, 1999
from $103.9 million in 1998 and net income as a percentage of revenue  decreased
to 9.7% for the year ended  December  31,  1999 from  11.4% in 1998.  Net income
decreased primarily because of the factors noted above in "operating income" and
"other  income," and was somewhat  offset by the factors noted in "provision for
income taxes" above.

1998 COMPARED TO 1997

     REVENUE  decreased 4.2% to $913.5 million from $953.4 million for the years
ended December 31, 1998 and 1997, respectively. The decrease in revenue resulted
primarily  from  significant  weakening  of the  Japanese  yen and  other  Asian
currencies relative to the U.S. dollar, an increasing competitive environment in
Taiwan and the  economic  recession  in Asia,  particularly  in South  Korea and
Thailand.  These  factors  more than  offset the  increase  in revenue  from the
Company's  other  markets  including  license fees from and product sales to the
Company's private North American affiliated entities.

     Revenue in North Asia,  which consists of Japan and South Korea,  decreased
1.2% to $665.5 million from $673.6 million for the years ended December 31, 1998
and 1997, respectively.  The economic recession and a weakened currency in South
Korea  resulted in a  significant  decline in South  Korean  revenue  from $74.2
million  for the year ended  December  31, 1997 to $11.4  million in 1998.  This
revenue  decline was partially  offset by revenue in Japan which  increased from
$599.4  million for the year ended  December 31, 1997 to $654.2 million in 1998.
In U.S. dollar terms, the increase in revenue in Japan was 9.1% and was 17.6% in
local currency terms from 1997 to 1998. This increase is attributed to continued
growth of the personal care and nutritional product lines.


<PAGE>


     Revenue in Southeast Asia, which consists of Taiwan,  Thailand,  Hong Kong,
the Philippines,  Australia and New Zealand, totaled $159.7 million for the year
ended December 31, 1998,  down from revenue of $225.3 million for the year ended
December 31,  1997,  a decrease of 29.1%.  The  Company's  operations  in Taiwan
suffered  the impact of  increased  competition,  currency  devaluation  and the
People's  Republic  of  China's  temporary  ban on direct  selling,  where  many
Taiwanese distributors had hoped to expand their businesses, which resulted in a
decline in revenue  from $168.6  million in 1997 to $119.5  million in 1998.  In
addition,  the Company's  operations  in Thailand  were  impacted  negatively by
Thailand's  economic recession and currency  devaluation  resulting in a revenue
decrease to $8.3 million in 1998 from $22.8 million in 1997.

     The declines in North and Southeast Asia were partially offset by aggregate
revenue  increases in the Company's  other  markets,  which  included the United
Kingdom,  Germany,  Italy, the Netherlands,  France,  Belgium,  Spain, Portugal,
Ireland,  Austria,  Poland,  Denmark,  Sweden,  Brazil and product  sales to and
license fees from the Company's private  affiliates.  Aggregate revenue in these
markets  increased  to $88.3  million for the year ended  December 31, 1998 from
$54.5 million for the year ended December 31, 1997, an increase of 62.0%.  These
increases  were  primarily  due to increased  revenue from the  Company's  North
American private  affiliates as well as increased sales from the openings of the
Company's  operations  in  Poland,  Denmark,  Sweden  and Brazil in 1998 and the
introduction of nutritional products in several European markets in 1998.

     GROSS  PROFIT as a  percentage  of  revenue  was  77.0% for the year  ended
December 31, 1998  compared to 79.9% for the year ended  December 31, 1997.  The
amortization of the step-up of inventory from the NSI Acquisition increased cost
of sales by $21.6  million  during the second  and third  quarters  for the year
ended December 31, 1998.  Without this  nonrecurring  charge,  gross profit as a
percentage  of revenue  would have been  79.4% for the year ended  December  31,
1998. The Company  purchases  goods in U.S.  dollars and  recognizes  revenue in
local currency and is consequently subjected to exchange rate risks in its gross
margins.  The  negative  pressure on gross  margins,  primarily  due to weakened
currencies  throughout the Company's Asian markets, was somewhat offset by gross
margin improvement as a result of price increases in certain markets in 1998. In
addition,  increased local  manufacturing,  including the local manufacturing in
Taiwan of LifePak,  the  Company's  leading  nutritional  product,  improved and
stabilized gross margins.

     DISTRIBUTOR  INCENTIVES as a percentage  of revenue  decreased to 36.3% for
the year ended  December  31,  1998 from 38.0% for the year ended  December  31,
1997.  The primary  reason for this decrease was increased  revenue in 1998 from
product  sales to and license fees from the  Company's  North  American  private
affiliates which was not subject to incentives being paid by the Company.

     SELLING,  GENERAL AND  ADMINISTRATIVE  expenses as a percentage  of revenue
increased to 22.1% for the year ended  December 31, 1998 from 21.2% for the year
ended December 31, 1997.  This increase as a percentage of revenue was primarily
due to weakened  Asian  currencies  and  continued  U.S.  dollar-based  selling,
general and  administrative  expenses.  In dollar  terms,  selling,  general and
administrative expenses increased slightly from $201.9 million in 1997 to $202.2
million in 1998.

     DISTRIBUTOR  STOCK EXPENSE of $17.9 million for the year ended December 31,
1997 reflects a one-time grant of distributor stock options at an exercise price
of $5.75 per share, 25% of the per share offering price in the Company's initial
public  offering   completed  in  November  1996.   This  non-cash   expense  is
nonrecurring  and was only recorded in the fourth quarter of 1996 and in each of
the four quarters of 1997.  There are currently no plans to repeat this or other
similar distributor stock incentive programs.

     IN-PROCESS  RESEARCH AND DEVELOPMENT  expense of $13.6 million for the year
ended December 31, 1998 reflects a one-time expense for research and development
intangible  assets  purchased  in the  Pharmanex  Acquisition  during the fourth
quarter of 1998. This non-cash  expense is nonrecurring and was only recorded in
the fourth quarter of 1998.

     OPERATING  INCOME  decreased  13.3% to $156.2  million  for the year  ended
December 31, 1998 from $180.2  million in 1997.  Operating  margin  decreased to
17.1% in 1998 from 18.8% in 1997.  The  operating  income  and margin  decreases
resulted from declines in U.S. dollar revenue in North and Southeast Asia, lower
gross  margins as

<PAGE>


a result of significant  weakening in foreign  currencies in North and Southeast
Asia and by the  nonrecurring  amortization of inventory  step-up and in-process
research and  development  expenses  recorded in the Company's  other markets in
1998,  and was partially  offset by the  distributor  stock expense  recorded in
1997.

     OTHER  INCOME  increased to $13.6  million for the year ended  December 31,
1998 from $9.0 million for the year ended  December  31, 1997.  The increase was
primarily caused by Japanese  yen-based hedging gains from forward contracts and
intercompany loans during 1998.

     PROVISION  FOR INCOME TAXES  increased to $62.8  million for the year ended
December 31, 1998 from $55.7 million for the year ended December 31, 1997 due to
an increase in the effective tax rate from 29.4% in 1997 to 37.0% in 1998, which
more than offset the decreased  operating  income in 1998 compared to 1997.  The
increase in the effective tax rate is due to the Acquired  Entities  being taxed
as C  corporations  rather than as S  corporations  during most of 1998. The pro
forma  provision for income taxes  decreased to $66.0 million for the year ended
December 31, 1998 from $71.9 million for the year ended December 31, 1997 due to
decreased  income in 1998.  The pro forma  provision  for income taxes  presents
income taxes as if the Acquired Entities had been taxed as C corporations rather
than as S corporations for the years ended December 31, 1998 and 1997.

     MINORITY  INTEREST  represents  the  ownership  interest  of  NSI  held  by
individuals  who are not immediate  family  members.  The minority  interest was
purchased as part of the NSI Acquisition on March 26, 1998.

     NET INCOME  decreased by $14.6 million to $103.9 million for the year ended
December 31, 1998  compared  with the same period in 1997  primarily  due to the
amortization  of  inventory  step-up and  in-process  research  and  development
expense recorded in 1998 partially offset by distributor  stock expense recorded
in 1997.  Net income as a percentage of revenue  decreased to 11.4% for the year
ended December 31, 1998 as compared to 12.4% for the same period in 1997.

LIQUIDITY AND CAPITAL RESOURCES

     Historically,  the  Company's  principal  needs  for  funds  have  been for
distributor  incentives,  working  capital  (principally  inventory  purchases),
operating  expenses,  capital  expenditures and the development of operations in
new  markets.  The  Company  has  generally  relied  entirely  on cash flow from
operations to meet its business  objectives without incurring  long-term debt to
unrelated third parties to fund operating activities.

     The  Company  generates  significant  cash  flow  from  operations  due  to
favorable  gross margins and minimal  capital  requirements.  Additionally,  the
Company does not generally  extend credit to distributors  but requires  payment
prior to shipping  products.  This process  eliminates the need for  significant
accounts  receivable from  distributors.  During the first and third quarters of
each year,  the Company pays  significant  accrued  income taxes in many foreign
jurisdictions  including  Japan.  These large cash payments  generally more than
offset  significant  cash  generated  in these  quarters.  During the year ended
December 31, 1999, the Company generated $30.3 million from operations  compared
to $118.6  million  generated  during the year ended  December  31,  1998.  This
decrease in cash generated  from  operations is due in large part to reduced net
income in 1999 compared to 1998 (excluding amortization of the NSI and Pharmanex
acquisitions).  In addition, due to the Company's 1999 operations and global tax
planning,  approximately  $66.2  million of future tax  assets and  reduced  tax
liabilities have been generated as of December 31, 1999.

     As of December  31, 1999,  working  capital was $74.6  million  compared to
$164.6  million as of December 31, 1998.  This  decrease is primarily due to the
increase at December 31, 1999 in the current portion of long-term debt,  reduced
cash  generated from  operations in 1999 and cash payments and accrued  payables
relating to the Big Planet  Acquisition.  Cash and cash  equivalents at December
31,  1999 and  December  31,  1998  were  $110.2  million  and  $188.8  million,
respectively.  The significant decrease in cash and cash equivalents at December
31, 1999 relates to the factors  noted above that  resulted in decreases in cash
generated from  operations in 1999. In addition,  decreases in cash also related
to $26.9 million in payments for  repurchases of shares of the Company's Class A
common  stock and $25.0  million in  payments  during  1999 to  stockholders  in
accordance with the terms of the NSI Acquisition.


<PAGE>


     Capital  expenditures,   primarily  for  equipment,  computer  systems  and
software,  office furniture and leasehold  improvements,  were $29.7 million and
$18.3 million for the years ended December 31, 1999 and 1998,  respectively.  In
addition,  the Company anticipates capital expenditures in 2000 of approximately
$35.0 million to further enhance its infrastructure,  including  enhancements to
computer systems and software and call-center facilities.

     In March 1998, the Company  completed the NSI Acquisition.  Pursuant to the
terms of the NSI Acquisition, NSI and the Company met earnings growth targets in
1998  resulting in a  contingent  payment to the  stockholders  of NSI (the "NSI
Stockholders")  of $25.0  million.  The  Company  and NSI did not meet  specific
earnings  growth  targets  for  the  year  ended  December  31,  1999.  However,
contingent  upon NSI and the Company  meeting  earnings  growth targets over the
next two years,  the Company  may pay up to $75.0  million in cash over the next
two years to the NSI Stockholders. The contingent consideration of $25.0 million
earned in 1998 was paid in the second quarter of 1999 and has been accounted for
as an  adjustment  to  the  purchase  price  and  allocated  to the  assets  and
liabilities of the Acquired Entities.  Any additional  contingent  consideration
paid over the next two years, if any, will be accounted for in a similar manner.

     In May 1998,  the Company and its  Japanese  subsidiary  Nu Skin Japan Co.,
Ltd. entered into a $180.0 million credit facility (the "Credit  Facility") with
a syndicate of financial  institutions for which ABN-AMRO,  N.V. acted as agent.
The Credit Facility was used to satisfy  liabilities  which were assumed as part
of the NSI  Acquisition.  The Company  borrowed $110.0 million and Nu Skin Japan
Co., Ltd.  borrowed the Japanese yen equivalent of $70.0 million  denominated in
local  currency.  Payments  totaling  $41.6  million were made during the second
quarter of 1998 and payments  totaling  $14.5 million were made during the first
quarter of 1999 relating to the Credit  Facility.  As of December 31, 1999,  the
balance  relating  to the  Credit  Facility  totaled  $145.3  million  of  which
approximately  $55.9 million is due in 2000 and  approximately  $89.4 million is
due in 2001. The U.S.  portion of the Credit Facility bears interest at either a
base rate as specified in the Credit  Facility plus an applicable  margin or the
London  Inter-Bank  Offer  Rate  plus an  applicable  margin,  in the  Company's
discretion.  The Japanese  portion of the Credit  Facility bears interest at the
applicable Tokyo Inter-Bank Offer Rate plus an applicable  margin.  The maturity
date of the Credit  Facility  is three  years from the  borrowing  date,  with a
possible extension upon receipt of lender approval. The Credit Facility provides
that the amounts  borrowed are to be used for general  corporate  purposes.  The
Company is currently in compliance  with all financial and other covenants under
the Credit  Facility  except for a covenant  requiring the Company to maintain a
fixed charge coverage ratio of 3.0 times.  The Company obtained a waiver of this
default for the quarter ended December 31, 1999.

     During 1999, the Company renewed a $10.0 million revolving credit agreement
with ABN-AMRO,  N.V.  Advances are available under the agreement through May 18,
2000 with a  possible  extension  upon  approval  of the  lender.  There were no
outstanding balances under this credit facility at December 31, 1999.

     During 1998, the board of directors authorized the Company to repurchase up
to $20.0 million of the Company's outstanding shares of Class A common stock and
in July 1999, the board of directors  authorized the Company to repurchase up to
an  additional  $10.0  million  of the  Company's  Class  A  common  stock.  The
repurchases are used primarily to fund the Company's equity incentive plans. For
the  years  ended  December  31,  1999 and 1998,  the  Company  had  repurchased
1,364,218  shares and 917,254  shares for an  aggregate  price of  approximately
$17.1 million and $10.5 million,  respectively.  In addition, in March 1999, the
board of directors separately  authorized and the Company completed the purchase
of  approximately  700,000 shares of the Company's  Class A common stock from Nu
Skin USA and certain  stockholders for approximately  $10.0 million. In February
2000,  the board of  directors  authorized  the Company to  repurchase  up to an
additional $10.0 million of the Company's Class A common stock.

     As part of the Pharmanex  Acquisition,  the Company  assumed  approximately
$34.0  million in  liabilities  and incurred  acquisition  costs  totaling  $1.3
million. The acquired net assets of $3.6 million include net deferred tax assets
totaling  $0.8  million.  In  connection  with  the  closing  of  the  Pharmanex
Acquisition,  the Company paid  approximately  $29.0 million relating to assumed
liabilities.

     In March 1999, NSI terminated  its  distribution  license and various other
license agreements and other  intercompany  agreements with Nu Skin USA and paid
Nu Skin USA a $10.0 million  termination fee. The Company


<PAGE>


also, through a newly formed wholly-owned  subsidiary,  acquired selected assets
of Nu  Skin  USA  and  assumed  approximately  $8.0  million  of Nu  Skin  USA's
liabilities in March 1999. In May 1999, the Company completed the acquisition of
its private  affiliates in Canada,  Mexico and Guatemala for approximately  $2.0
million  (inclusive  of cash  distributed  by the  acquired  entities  prior  to
closing) in cash and assumed net liabilities of approximately $4.0 million.

     In July 1999,  the  Company  completed  the Big Planet  Acquisition  for an
aggregate of approximately  $29.2 million,  of which approximately $14.6 million
was paid in the form of a promissory  note and  approximately  $14.6 million was
paid in cash. In connection with the closing of the Big Planet Acquisition,  the
Company  loaned  Big  Planet  approximately  $4.5  million  to redeem the option
holders and  management  stockholders  of Big Planet.  In addition,  the Company
loaned  Big Planet  approximately  $10.3  million to fund Big Planet  operations
through the closing of the acquisition.  Big Planet incurred operating losses of
approximately $22.0 million in 1998, approximately $22.8 million from the period
January 1, 1999 through July 12, 1999 and  approximately  $13.7 million from the
period July 13, 1999  through  December 31, 1999.  The Company  anticipates  Big
Planet  will  continue to incur  operating  losses for the next  several  years.
Management  believes that the Company's cash flows from current  operations will
be able to fund such Big  Planet  losses.  Big  Planet  has  agreed to  purchase
technology,  Internet and  telecommunications  products,  services and equipment
from  several  suppliers.  If Big  Planet  does  not  satisfy  the  terms of its
commitments  under these  agreements,  the total aggregate  termination  penalty
could be approximately $24.7 million.  The largest of these purchase commitments
is for long distance  telecommunications  services. At the current level of long
distance  service  provided  to Big Planet  customers  and  assuming  reasonable
growth, management believes that Big Planet will be able to satisfy the majority
of this purchase commitment.  Big Planet is currently renegotiating the terms of
this agreement.

     The Company had related  party  payables of $15.1 million and $25.0 million
at  December  31,  1999 and 1998,  respectively.  In  addition,  the Company had
related party receivables of $16.4 million and $22.3 million,  respectively,  at
those dates.  Related party balances outstanding in excess of 60 days beyond the
date they  become due and payable  bear  interest at a rate of 2% above the U.S.
prime rate.  As of December  31, 1999,  no material  related  party  payables or
receivables  had been  outstanding  for more than 60 days  beyond  the date they
became due and payable.

     The Company leases office space and computer hardware under  noncancellable
long-term  operating  leases.  The Company had minimum  future  operating  lease
obligations  at December 31, 1999 of $29.5  million and has minimum  obligations
for 2000 of $8.5 million.

     Management  considers the Company to be  sufficiently  liquid to be able to
meet its obligations on both a short and long-term basis.  Management  currently
believes  existing cash balances together with future cash flows from operations
will be  adequate  to fund cash  needs  relating  to the  implementation  of the
Company's strategic plans.

SEASONALITY

     In addition to general  economic  factors,  the direct selling  industry is
impacted  by  seasonal  factors  and trends  such as major  cultural  events and
vacation  patterns.  For  example,  Japan,  Taiwan,  Hong Kong,  South Korea and
Thailand  celebrate  their  respective  local  New  Year in our  first  quarter.
Management  believes that direct  selling in Japan and Europe is also  generally
negatively impacted during the month of August,  which is in the Company's third
quarter, when many individuals traditionally take vacations.


<PAGE>


DISTRIBUTOR INFORMATION

     The following  table provides  information  concerning the number of active
and executive distributors as of the dates indicated.

<TABLE>
<CAPTION>

                     As of December 31, 1997   As of December 31, 1998   As of December 31,1999 (1)
                     -----------------------   -----------------------   --------------------------
                       Active     Executive      Active     Executive      Active       Executive
                     ---------   -----------   ---------   -----------   ----------   -------------
<S>                 <C>             <C>         <C>           <C>         <C>            <C>
North  Asia           318,000        16,654      331,000       17,311      311,000        14,601
Southeast  Asia       121,000         5,642      120,000        5,091      113,000         3,419
Other  Markets          9,000           393       19,000          379       70,000         2,985
                     ---------   -----------   ---------   -----------   ----------   -------------
Total                 448,000        22,689      470,000       22,781      494,000        21,005
                     =========   ===========   =========   ===========   ==========   =============
- ----------
<FN>
(1)  The  increase  in the  number  of active  and  executive  distributors  is
     primarily due to the inclusion of distributors formerly licensed to Nu Skin
     USA.
</FN>
</TABLE>

QUARTERLY RESULTS

       The following table sets forth certain  unaudited  quarterly data for the
periods shown, restated for the NSI Acquisition.

<TABLE>
<CAPTION>
                                        1998                                   1999
                         -------------------------------------   -------------------------------------
                           1st       2nd       3rd       4th       1st       2nd       3rd       4th
                         Quarter   Quarter   Quarter   Quarter   Quarter   Quarter   Quarter   Quarter
                         -------   -------   -------   -------   -------   -------   -------   -------
                                      (U.S. dollars in millions, except per share amounts)
<S>                     <C>       <C>       <C>       <C>       <C>       <C>       <C>       <C>
Revenue                  $ 227.9   $ 209.1   $ 217.9   $ 258.7   $ 233.8   $ 211.3   $ 220.1   $ 229.1
Gross profit               182.2     151.5     164.9     204.9     192.8     175.3     182.5     192.0
Operating income            51.0      29.6      37.4      38.3      47.1      32.4      30.4      19.9
Net income                  33.7      22.0      25.5      22.8      30.8      22.0      21.1      12.8
Net income per share:
  Basic                      0.41      0.26      0.30      0.26      0.35      0.25      0.25      0.15
  Diluted                    0.39      0.25      0.30      0.26      0.35      0.25      0.24      0.15
</TABLE>

CURRENCY RISK AND EXCHANGE RATE INFORMATION

     A majority of the Company's revenue and many of the Company's  expenses are
recognized primarily outside of the United States except for inventory purchases
which are  primarily  transacted  in U.S.  dollars  from  vendors  in the United
States. Each subsidiary's local currency is considered the functional  currency.
All revenue and expenses are translated at weighted  average  exchange rates for
the periods reported.  Therefore, the Company's reported sales and earnings will
be positively  impacted by a weakening of the U.S. dollar and will be negatively
impacted by a strengthening of the U.S. dollar.

     Given the  uncertainty  of exchange rate  fluctuations,  the Company cannot
estimate the effect of these  fluctuations  on the  Company's  future  business,
product pricing, results of operations or financial condition.  However, because
a majority of the  Company's  revenue is realized  in local  currencies  and the
majority of the Company's  cost of sales is  denominated  in U.S.  dollars,  the
Company's  gross profits will be positively  affected by a weakening in the U.S.
dollar and will be negatively  affected by a strengthening  in the U.S.  dollar.
The Company  seeks to reduce its exposure to  fluctuations  in foreign  exchange
rates by  creating  offsetting  positions  through  the use of foreign  currency
exchange  contracts  and through  intercompany  loans of foreign  currency.  The
Company  does not use such  derivative  financial  instruments  for  trading  or
speculative purposes.  The Company regularly monitors its foreign currency risks
and  periodically  takes  measures  to reduce  the  impact of  foreign  exchange
fluctuations on the Company's operating results.

     The   Company's    foreign   currency    derivatives   are   comprised   of
over-the-counter   forward   contracts   with  major   international   financial
institutions.  As of  December  31,  1999,  the primary  currency  for which the
Company had net  underlying  foreign  currency  exchange  rate  exposure was the
Japanese yen. Based on the Company's foreign exchange  contracts at December 31,
1999  as  discussed  in  Note  16 of the  notes  to the  Consolidated  Financial


<PAGE>


Statements,  the impact of a 10%  appreciation  or 10%  depreciation of the U.S.
dollar against the Japanese yen would not result in significant  other income or
expense recorded in the Consolidated Statements of Income.

     Following are the weighted  average  currency  exchange rates of US $1 into
local  currency for each of the Company's  markets in which revenue  exceeded US
$5.0 million for at least one of the quarters listed:

<TABLE>
<CAPTION>

                                1997                                  1998                                 1999
                  ----------------------------------   ----------------------------------   ----------------------------------
                    1st      2nd      3rd      4th       1st      2nd      3rd      4th       1st      2nd      3rd      4th
                  Quarter  Quarter  Quarter  Quarter   Quarter  Quarter  Quarter  Quarter   Quarter  Quarter  Quarter  Quarter
                  -------  -------  -------  -------   -------  -------  -------  -------   -------  -------  -------  -------

<S>               <C>      <C>      <C>      <C>       <C>      <C>       <C>      <C>      <C>      <C>       <C>      <C>
Japan               121.4    119.1    118.1    125.6     128.2    135.9    139.5    119.3     116.8    120.8    112.4    104.1
Taiwan               27.5     27.7     28.4     31.0      32.8     33.6     34.5     32.6      32.6     32.7     32.0     31.7
Hong Kong             7.7      7.7      7.7      7.7       7.7      7.8      7.8      7.8       7.8      7.8      7.8      7.8
South Korea         863.9    889.6    894.8  1,097.0   1,585.7  1,392.6  1,327.0  1,278.9   1,197.6  1,189.4  1,195.2  1,170.9
</TABLE>

OUTLOOK

     Management's  outlook for the year 2000 and beyond is  contingent  upon the
success of its strategy of dividing the Company's historical business into three
distinct  divisions  of  products  and  opportunities:  Nu Skin  (personal  care
products),   Pharmanex  (nutritional  products),  and  Big  Planet  (technology,
Internet and telecommunications  products and services). Each of these divisions
is supported  by Nu Skin  Enterprises'  resources,  expertise  and  knowledge of
direct  selling.  During  1999,  the  divisional  strategy  was  implemented  or
announced in major markets.  While implementation  caused some disruption in the
distributor  force,  management  believes  that its  strategy  is  beginning  to
generate signs of growth,  particularly in the United States, where the strategy
has been developing since mid-1998.  Revenue growth in the year 2000 and for the
next several years,  will depend upon the successful  execution of this strategy
in the Company's  international  markets,  particularly  Japan, Taiwan and South
Korea.  Management  believes that this  strategy,  which was launched in Asia in
late 1999 and early 2000, will take more time to develop.

     Gross margins are anticipated to remain strong as the Company  continues to
focus on selling differentiated, high margin goods. As Big Planet becomes a more
significant part of the Company's overall business,  gross margins will decrease
due to the lower margin goods and services  provided by Big Planet.  Distributor
incentives are anticipated to continue at historical rates. Selling, general and
administrative  costs are anticipated to slightly increase during 2000 from 1999
as the  Company  continues  to spend on  promotional  and other  initiatives  to
generate  revenue  growth.  While the Company  experienced  reduced tax rates in
1999, management believes that its corporate tax rates will return to historical
levels in the year 2000.

NOTE REGARDING FORWARD-LOOKING STATEMENTS

     With the exception of historical  facts,  the statements  contained in this
Annual Report and  Management's  Discussion and Analysis of Financial  Condition
and Results of Operations,  are "forward-looking  statements" within the meaning
of the Private Securities  Litigation Reform Act of 1995 (the"Reform Act") which
reflect the  Company's  current  expectations  and beliefs  regarding the future
results of  operations,  performance  and  achievements  of the  Company.  These
statements are subject to risks and uncertainties and are based upon assumptions
and beliefs that may not materialize.  These forward-looking statements include,
but are not limited to,  statements  concerning:  (i) the Company's  belief that
existing cash and cash flow from operations will be adequate to fund cash needs;
(ii) management's belief that the Company's  divisional strategy is beginning to
generate signs of growth  particularly in the United States;  (iii) management's
belief  that the  divisional  strategy  will  take more  time to  develop;  (iv)
management's  anticipation  that gross margins will remain  strong,  distributor
incentives will generally  continue at historical  rates,  selling,  general and
administrative expenses will be slightly higher in 2000, and that tax rates will
return  to  historical  levels;  (v) the  Company's  plan to  implement  forward
contracts and other hedging  strategies to manage foreign  currency  risks;  and
(vi) management's belief that Big Planet will be able to satisfy the majority of
its purchase commitment and the related renegotiation. In addition, when used in
this  report,   the  words  or  phrases,   "will  likely   result,"   "expects,"
"anticipates," " will continue," "intends," "plans," "believes," "the Company or
management  believes,"  and similar  expressions  are intended to help  identify
forward looking statements.

<PAGE>

     The Company wishes to caution readers that the risks and  uncertainties set
forth  below,  and the  other  risks and  factors  described  herein  and in the
Company's  other  filings with the  Securities  and Exchange  Commission  (which
contain a more detailed discussion of the risks and uncertainties related to the
Company's  business) could cause (and in some cases in the past have caused) the
Company's actual results and outcomes to differ  materially from those discussed
or  anticipated.  The  Company  also  wishes  to advise  readers  that it is not
obligated to update or revise these  forward  looking  statements to reflect new
events or  circumstances.  Important  factors and risks that might cause  actual
results to differ from those anticipated include, but are not limited to:

          (a)  Management's  ability to  successfully  integrate the business of
               Pharmanex and Big Planet with the Company's  existing  operations
               and  shift  to a  product-based  divisional  structure,  which is
               subject to risks  including  continued  or renewed  confusion  or
               uncertainty  among the Company's  distributors  which the Company
               believes has adversely affected the productivity of the Company's
               distributors   during  the  last  few  quarters,   and  potential
               unforeseen  expenses or  difficulties in shifting to a divisional
               strategy.

          (b)  The risk that the improved  fourth quarter  results in the United
               States will not be  sustained  in future  quarters and may not be
               indicative  of the  rollout of  divisions  in Japan or the future
               strength of the Company's divisional plans.

          (c)  The ability of the Company to retain its key and executive  level
               distributors.  The Company  has  experienced  a reduction  in the
               number  of  active  and  executive   distributors.   Because  the
               Company's  products  are  distributed   exclusively  through  its
               distributors, the Company's divisional strategy and its operating
               results could be adversely affected if the Company's existing and
               new   business   opportunities   and  products  do  not  generate
               sufficient economic incentive to retain its existing distributors
               or to  sponsor  new  distributors,  or if  the  Company  receives
               adverse publicity.

          (d)  Because  a  substantial  majority  of  the  Company's  sales  are
               generated from the Asian region,  particularly  Japan and Taiwan,
               significant  variations in operating results  including  revenue,
               gross margin and earnings from those  expected could be caused by
               (i) renewed or sustained  weakness of Asian economies or consumer
               confidence,   or  (ii)  any  weakening  of  foreign   currencies,
               particularly   the   yen,   which   has   recently   strengthened
               significantly  and helped  offset the  effects of the  decline in
               local  currency  revenue in Japan,  and the risk that the Company
               will not be able to favorably  implement  forward  contracts  and
               other hedging strategies to manage foreign currency risk.

          (e)  Adverse business or political  conditions,  continued competitive
               pressure,  the maturity of the direct sales channel in certain of
               the Company's markets,  adverse publicity, or changes in laws and
               regulations  (including  any increased  government  regulation of
               direct  selling  activities  and  products in existing and future
               markets such as the People's Republic of China's  restrictions on
               direct  selling or changes in U.S. or foreign  tax  regulations),
               unanticipated  increases in expenses,  the Company's  reliance on
               outside  manufacturers,  and  general  business  risks that could
               adversely  affect  the  Company's  ability to sell  products  and
               expand or maintain  its existing  distributor  force or otherwise
               adversely affect its operating results.

          (f)  Risks  associated with the Company's new business  opportunities,
               new  product   offerings   and  new   markets,   including:   any
               legal or regulatory  restrictions,  particularly those applicable
               to   nutritional   products   and  the   products   and  services
               offered by Big  Planet,  that might  delay or prevent the Company
               from   introducing   such   opportunities   and   products   into
               all of its  markets  or  limit  the  ability  of the  Company  to
               effectively   market   such   products,   the  risk   that   such
               opportunities  and products  will not gain market  acceptance  or
               meet  the  Company's   expectations  as  a  result  of  increased
               competition,  any lack of market  acceptance  by consumers or the
               Company's  distributors,  and  the  risk  that  sales  from  such
               new business  opportunities  and product  offerings  could reduce
               sales  of  existing   products  and  not   generate   significant
               incremental revenue growth.


<PAGE>


Nu Skin Enterprises, Inc.
Consolidated Balance Sheets
(U.S. dollars in thousands, except share amounts)

<TABLE>
<CAPTION>

                                                                                        December 31,
                                                                                ----------------------------
                                                                                   1998              1999
                                                                                ----------        ----------
<S>                                                                             <C>               <C>
ASSETS
Current assets
    Cash and cash equivalents                                                   $  188,827        $  110,162
    Accounts receivable                                                             13,777            18,160
    Related parties receivable                                                      22,255            16,424
    Inventories, net                                                                79,463            85,751
    Prepaid expenses and other                                                      50,475            52,388
                                                                                ----------        ----------
                                                                                   354,797           282,885

Property and equipment, net                                                         42,218            57,948
Other assets, net                                                                  209,418           302,382
                                                                                ----------        ----------
     Total assets                                                               $  606,433        $  643,215
                                                                                ==========        ==========

LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities
     Accounts payable                                                           $   17,903         $  22,685
     Accrued expenses                                                              132,723           114,691
     Related parties payable                                                        25,029            15,059
     Current portion of long-term debt                                              14,545            55,889
                                                                                ----------        ----------
                                                                                   190,200           208,324

Long-term debt, less current portion                                               138,734            89,419
Other liabilities                                                                   22,857            36,093
                                                                                ----------        ----------
      Total liabilities                                                            351,791           333,836
                                                                                ----------        ----------


Commitments and contingencies (Notes 12 and 19)

Stockholders' equity
     Preferred stock - 25,000,000 shares authorized, $.001 par value, no shares
          issued and outstanding                                                        --                --
     Class A common stock - 500,000,000 shares authorized, $.001 par value,
          33,709,251 and 32,002,158 shares issued and outstanding                       34                32
     Class B common stock - 100,000,000 shares authorized, $.001 par value,
          54,606,905 shares issued and outstanding                                      55                55
     Additional paid-in capital                                                    146,781           119,652
     Accumulated other comprehensive income                                        (43,604)          (48,220)
     Retained earnings                                                             158,064           244,758
     Deferred compensation                                                          (6,688)           (6,898)
                                                                                ----------        ----------
                                                                                   254,642           309,379
                                                                                ----------        ----------
          Total liabilities and stockholders' equity                            $  606,433        $  643,215
                                                                                ==========        ==========
</TABLE>


The  accompanying  notes are an integral  part of these  consolidated  financial
statements.


<PAGE>


Nu Skin Enterprises, Inc.
Consolidated Statements of Income
(U.S. dollars in thousands, except per share amounts)

<TABLE>
<CAPTION>
                                                                     Year Ended December 31,
                                                           --------------------------------------------
                                                              1997             1998             1999
                                                           ----------       ----------       ----------
<S>                                                        <C>              <C>              <C>
Revenue                                                    $  953,422       $  913,494       $  894,249
Cost of sales                                                 191,218          188,457          151,681
Cost of sales-amortization of inventory step-up (Note 3)           --           21,600               --
                                                           ----------       ----------       ----------
Gross profit                                                  762,204          703,437          742,568
                                                           ----------       ----------       ----------
Operating expenses:
     Distributor incentives                                   362,195          331,448          346,951
     Selling, general and administrative                      201,880          202,150          265,770
     Distributor stock expense                                 17,909               --               --
     In-process research and development (Note 4)                  --           13,600               --
                                                           ----------       ----------       ----------
Total operating expenses                                      581,984          547,198          612,721
                                                           ----------       ----------       ----------

Operating income                                              180,220          156,239          129,847
Other income(expense), net                                      8,973           13,599           (1,411)
                                                           ----------       ----------       ----------

Income before provision for income taxes
     and minority interest                                    189,193          169,838          128,436
Provision for income taxes (Note 14)                           55,707           62,840           41,742
Minority interest                                              14,993            3,081               --
                                                           ----------       ----------       ----------

Net income                                                 $  118,493       $  103,917       $   86,694
                                                           ==========       ==========       ==========

Net income per share (Note 2):
     Basic                                                 $     1.42       $     1.22       $     1.00
     Diluted                                               $     1.36       $     1.19       $     0.99
Weighted average common shares outstanding (000s):
     Basic                                                     83,331           84,894           87,081
     Diluted                                                   87,312           87,018           87,893

Unaudited pro forma data (Note 14):
     Income before pro forma provision for
          income taxes and minority interest               $  189,193       $  169,838
     Pro forma provision for income taxes                      71,856           65,998
     Pro forma minority interest                                9,299            1,947
                                                           ----------       ----------
     Pro forma net income                                  $  108,038       $  101,893
                                                           ==========       ==========

Pro forma net income per share:
     Basic                                                 $     1.30       $     1.20
     Diluted                                               $     1.24       $     1.17

</TABLE>


The  accompanying  notes are an integral  part of these  consolidated  financial
statements.


<PAGE>


Nu Skin Enterprises, Inc.
Consolidated Statements of Stockholders' Equity
(U.S. dollars in thousands, except share amounts)


<TABLE>
<CAPTION>


                                                                                    Accumulated
                                                      Class A   Class B  Additional      Other                             Total
                                           Preferred   Common    Common   Paid-In  Comprehensive  Retained   Deferred  Stockholders'
                                             Stock     Stock     Stock    Capital       Income    Earnings Compensation    Equity
                                             ------   -------   -------   ---------   ---------   --------   ---------   ----------
<S>                                          <C>      <C>       <C>       <C>         <C>         <C>        <C>          <C>
Balance at January 1, 1997                   $    2   $    12   $    72   $ 148,970   $ (6,054)   $  1,973   $ (31,480)   $ 113,495

Net income                                       --        --        --          --         --     118,493          --      118,493
Foreign currency translation adjustments         --        --        --          --    (22,524)         --          --      (22,524)
                                                                                                                          ---------
Total comprehensive income                                                                                                   95,969
Conversion of shares from Class B to
     Class A                                     --         2        (2)         --         --          --          --           --
Repurchase of 1,416,000 shares of Class
     A common stock (Note 13)                    --        (2)       --     (20,260)         --         --           --     (20,262)
Adjustment to distributor stock options
     (Note 13)                                   --        --        --      (2,546)         --         --        (690)      (3,236)
Forfeitures of employee stock awards             --        --        --      (1,181)         --         --       1,181           --
Amortization of deferred compensation            --        --        --          --          --         --      23,247       23,247
Contributed capital                              --        --        --       7,383          --         --          --        7,383
Dividends                                        --        --        --     (19,026)         --    (46,054)         --      (65,080)
Issuance of employee stock awards and
     options                                     --        --        --       1,713          --         --      (1,713)          --
Issuance of notes payable to stockholders        --        --        --          --          --    (56,624)         --      (56,624)
                                             ------   -------   -------   ---------   ---------   --------   ---------   ----------
Balance at December 31, 1997                      2        12        70     115,053     (28,578)    17,788      (9,455)      94,892

Net income                                       --        --        --          --          --    103,917          --      103,917
Foreign currency translation adjustments         --        --        --          --     (15,026)        --          --      (15,026)
                                                                                                                         ----------
Total comprehensive income                                                                                                   88,891
Repurchase of 917,000 shares of Class A
     common stock (Note 13)                      --        --        --     (10,549)         --         --          --      (10,549)
Amortization of deferred compensation            --        --        --          --          --         --       3,626        3,626
Issuance of notes payable to stockholders        --        --        --          --          --    (24,413)         --      (24,413)
Purchase of Acquired Entities and
     termination of S corporation status          1        --        --     (22,144)         --     60,772          --       38,629
Purchase of Pharmanex (Note 4)                   --         4        --      78,710          --         --        (859)      77,855
Exercise of distributor and employee
     stock options                               --        --        --       1,961          --         --          --        1,961
Conversion of preferred stock (Note 3)           (3)        3        --          --          --         --          --           --
Conversion of shares from Class B to
     Class A                                     --        15       (15)         --          --         --          --           --
Contingent payments to stockholders
     Note (7)                                    --        --        --     (16,250)         --         --          --      (16,250)
                                             ------   -------   -------   ---------   ---------   --------   ---------   ----------
Balance at December 31, 1998                     --        34        55     146,781     (43,604)   158,064      (6,688)     254,642


Net income                                       --        --        --          --          --     86,694          --       86,694
Foreign currency translation adjustments         --        --        --          --      (4,616)        --          --       (4,616)
                                                                                                                         ----------
Total comprehensive income                                                                                                   82,078
Repurchase of 1,985,000 shares of Class
     A common stock(Note 13)                     --        (2)       --     (26,860)         --         --          --      (26,862)
Amortization of deferred compensation            --        --        --          --          --         --       3,692        3,692
Termination of Nu Skin USA license fee
     Note (5)                                    --        --        --      (6,444)         --         --        (650)      (7,094)
Issuance of employee stock awards and
     options                                     --        --        --       3,252          --         --      (3,252)          --
Exercise of distributor and employee
     stock options                               --        --        --       2,923          --         --          --        2,923
                                             ------   -------   -------   ---------   ---------   --------   ---------   ----------
Balance at December 31, 1999                 $   --   $    32   $    55   $ 119,652   $ (48,220)  $244,758   $  (6,898)  $  309,379
                                             ======   =======   =======   =========   =========   ========   =========   ==========
</TABLE>


The  accompanying  notes are an integral  part of these  consolidated  financial
statements.


<PAGE>


Nu Skin Enterprises, Inc.
Consolidated Statements of Cash Flows
(U.S. dollars in thousands)


<TABLE>
<CAPTION>

                                                                                     Year Ended December 31,
                                                                           -----------------------------------------
                                                                              1997           1998            1999
                                                                           ----------     ----------     -----------
<S>                                                                        <C>            <C>            <C>
Cash flows from operating activities:
     Net income                                                            $  118,493     $  103,917     $    86,694
          Adjustments to reconcile net income to net cash provided by
            operating activities:
              Depreciation and amortization                                     8,809         15,768          29,515
              Amortization of deferred compensation                            23,247          3,626           3,692
              Amortization of inventory step-up                                    --         21,600              --
              Write-off of in-process research and development                     --         13,600              --
              Income applicable to minority interest                           14,993          3,081              --
              Changes in operating assets and liabilities:
                 Accounts receivable                                             (614)          (900)         (3,776)
                 Related parties receivable                                    (2,726)         1,215          (4,441)
                 Inventories, net                                             (10,206)        (3,556)         (2,133)
                 Prepaid expenses and other                                   (24,641)        (7,248)          1,033
                 Other assets                                                 (23,161)        (4,100)        (57,169)
                 Accounts payable                                               3,336         (8,767)          4,068
                 Accrued expenses and other liabilities                        31,058         (8,973)        (40,868)
                 Related parties payable                                      (29,986)       (10,703)            448
                 Other liabilities                                                 --             --          13,236
                                                                            ---------     ----------      ----------
     Net cash provided by operating activities                                108,602        118,560          30,299
                                                                            ---------     ----------      ----------

Cash flows from investing activities:
     Purchase of property and equipment                                       (14,389)       (18,320)        (29,719)
     Purchase of Big Planet, net of cash acquired (Note 6)                         --             --         (13,571)
     Purchase of Pharmanex, net of cash acquired (Note 4)                          --        (28,750)             --
     Payments for lease deposits                                               (3,457)          (633)         (2,206)
     Receipt of refundable lease deposits                                         120          1,650           1,508
                                                                            ---------     ----------      ----------

   Net cash used in investing activities                                      (17,726)       (46,053)        (43,988)
                                                                            ---------     ----------      ----------

Cash flows from financing activities:
     Payments on long-term debt                                                    --        (41,634)        (14,545)
     Termination of Nu Skin USA license fee (Note 5)                               --             --         (10,000)
     Payment to stockholders under the NSI Acquisition                             --             --         (25,000)
     Proceeds from capital contributions                                       11,358             --              --
     Proceeds from long-term debt                                                  --        181,538              --
     Dividends paid                                                           (30,468)            --              --
     Repurchase of shares of common stock                                     (20,262)       (10,549)        (26,862)
     Exercise of distributor and employee stock options                            --          1,961           2,923
     Payment to stockholders for notes payable (Note 7)                       (71,487)      (180,000)             --
                                                                            ---------     ----------      ----------

  Net cash used in financing activities                                      (110,859)       (48,684)        (73,484)
                                                                            ---------     ----------      ----------

Effect of exchange rate changes on cash                                       (20,540)        (9,296)          8,508
                                                                            ---------     ----------      ----------

   Net increase(decrease)in cash and cash equivalents                         (40,523)        14,527         (78,665)

Cash and cash equivalents, beginning of period                                214,823        174,300         188,827
                                                                            ---------     ----------      ----------

Cash and cash equivalents, end of period                                    $ 174,300     $  188,827      $  110,162
                                                                            =========     ==========      ==========
</TABLE>

The  accompanying  notes are an integral  part of these  consolidated  financial
statements.


<PAGE>


Nu Skin Enterprises, Inc.
Notes to Consolidated Financial Statements


1.   THE COMPANY

     Nu Skin  Enterprises,  Inc.  (the  "Company")  is a leading,  global direct
selling  company  that  develops  and  distributes  premium-quality,  innovative
personal   care  and   nutritional   products  and   technology,   Internet  and
telecommunications  products and services.  The Company's operations are divided
into three  segments:  North  Asia,  which  consists  of Japan and South  Korea;
Southeast Asia, which consists of Taiwan, Thailand, Hong Kong (including Macau),
the People's Republic of China, the Philippines, Australia, and New Zealand; and
Other Markets, which consists of the United Kingdom,  Austria, Belgium, Denmark,
France, Germany, Iceland, Italy, Ireland,  Luxemburg,  Norway, Poland, Portugal,
Spain, Sweden, the Netherlands, Brazil, Canada, Mexico, Guatemala and the United
States (the Company's subsidiaries operating in these countries are collectively
referred to as the "Subsidiaries").

     As discussed in Note 3, the Company  completed the NSI Acquisition on March
26, 1998. Prior to the NSI Acquisition, each of the acquired entities elected to
be treated as an S corporation.

     As discussed in Note 4, the Company completed the Pharmanex  Acquisition on
October 16, 1998, which enhanced the Company's involvement with the distribution
and sale of nutritional products.

     As  discussed  in Note 5, on March 8,  1999,  Nu Skin  International,  Inc.
("NSI") a subsidiary of the Company,  terminated  its  distribution  license and
various other license agreements and other intercompany  agreements with Nu Skin
USA,  Inc.  ("Nu  Skin  USA").  Also,  in March  1999,  through  a newly  formed
wholly-owned subsidiary, the Company acquired selected assets of Nu Skin USA. In
May 1999, the Company acquired Nu Skin Canada, Inc., Nu Skin Mexico, Inc. and Nu
Skin Guatemala, Inc. (collectively, the "North American Affiliates").

     As discussed in Note 6, the Company completed the Big Planet Acquisition on
July 13, 1999,  which enabled the Company to provide  marketing and distribution
of technology, Internet and telecommunications products and services.


2.   SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

CONSOLIDATION

     The consolidated  financial  statements include the accounts of the Company
and the Subsidiaries. All significant intercompany accounts and transactions are
eliminated in consolidation.

USE OF ESTIMATES

     The preparation of these financial  statements in conformity with generally
accepted  accounting  principles  required  management  to  make  estimates  and
assumptions  that  affect the  reported  amounts of assets and  liabilities  and
disclosure of  contingent  assets and  liabilities  at the date of the financial
statements  and the  reported  amounts  of  revenues  and  expenses  during  the
reporting  period.  Significant  estimates include reserves for product returns,
obsolete inventory and taxes. Actual results could differ from these estimates.

CASH AND CASH EQUIVALENTS

     Cash  equivalents are short-term,  highly liquid  instruments with original
maturities of 90 days or less.


<PAGE>


Nu Skin Enterprises, Inc.
Notes to Consolidated Financial Statements

INVENTORIES

     Inventories  consist primarily of merchandise  purchased for resale and are
stated at the lower of cost, using the first-in,  first-out  method,  or market.
The  Company  had  reserves  for  obsolete   inventory   totaling   $13,500,000,
$13,600,000 and $7,200,000 as of December 31, 1997, 1998 and 1999, respectively.

PROPERTY AND EQUIPMENT

     Property  and  equipment  are  recorded at cost and  depreciated  using the
straight-line method over the following estimated useful lives:

     Furniture and fixtures       5-- 7 years
     Computers and equipment      3-- 5 years
     Leasehold improvements       Shorter of estimated useful life or lease term
     Vehicles                     3-- 5 years

     Expenditures  for  maintenance  and  repairs  are  charged  to  expense  as
incurred.

OTHER ASSETS

    Other  assets  consist  primarily  of  deferred  tax  assets,  deposits  for
noncancelable  operating  leases,  distribution  rights,  goodwill and long-term
intangibles acquired in the NSI Acquisition (Note 3), the Pharmanex  Acquisition
(Note  4) and the  Big  Planet  Acquisition  (Note  6).  These  intangibles  are
amortized  on the  straight-line  basis over the  estimated  useful lives of the
assets.  The  Company  assesses  the  recoverability  of  long-lived  assets  by
determining  whether the amortization of the balance over its remaining life can
be recovered through  undiscounted  future operating cash flows  attributable to
the assets.

REVENUE RECOGNITION

     Revenue  is  recognized  when  products  are  shipped  and title  passes to
independent  distributors who are the Company's customers. A reserve for product
returns  is  accrued  based on  historical  experience.  The  Company  generally
requires  cash or credit  card  payment at the point of sale.  The  Company  has
determined  that no  allowance  for  doubtful  accounts  is  necessary.  Amounts
received  prior to shipment and title  passage to  distributors  are recorded as
deferred revenue.

RESEARCH AND DEVELOPMENT

      The Company's research and development  activities are conducted primarily
through its Pharmanex  division.  Research and development costs are expensed as
incurred.

INCOME TAXES

    The Company has adopted Statement of Financial  Accounting Standards No. 109
("SFAS 109"),  ACCOUNTING FOR INCOME TAXES. Under SFAS 109, the liability method
is used in accounting for income taxes.  Under this method,  deferred tax assets
and  liabilities  are  determined  based on the  differences  between  financial
reporting  and tax bases of assets and  liabilities  and are measured  using the
enacted  tax rates and laws that  will be in  effect  when the  differences  are
expected to reverse.

NET INCOME PER SHARE

     The Company  computes  earnings  per share  under  Statement  of  Financial
Accounting  Standards  No.  128  ("SFAS  128"),  EARNINGS  PER  SHARE.  SFAS 128
specifies the computation, presentation and disclosure requirements for earnings
per share  data.  SFAS 128 also  requires  the  presentation  of both  basic and
diluted earnings per share data


<PAGE>


Nu Skin Enterprises, Inc.
Notes to Consolidated Financial Statements


for entities with complex capital  structures.  Diluted  earnings per share data
gives  effect to all  dilutive  potential  common  shares that were  outstanding
during the periods presented.

FOREIGN CURRENCY TRANSLATION

    Most of the  Company's  business  operations  occur  outside  of the  United
States. Each Subsidiary's local currency is considered the functional  currency.
Since a substantial portion of the Company's inventories are purchased with U.S.
dollars in the United States and since the Company is incorporated in the United
States,  all assets and liabilities are translated into U.S. dollars at exchange
rates existing at the balance sheet dates,  revenues and expenses are translated
at weighted  average  exchange rates,  and  stockholders'  equity is recorded at
historical   exchange  rates.  The  resulting   foreign   currency   translation
adjustments are recorded as a separate component of stockholders'  equity in the
consolidated  balance sheets,  and transaction  gains and losses are included in
other income and expense in the consolidated financial statements.

FAIR VALUE OF FINANCIAL INSTRUMENTS

    The fair value of financial instruments including cash and cash equivalents,
accounts  receivable,  related parties  receivable,  accounts  payable,  related
parties payable and notes payable  approximate book values.  The carrying amount
of long-term debt approximates fair value because the applicable  interest rates
approximate  current market rates.  Fair value  estimates are made at a specific
point of time, based on relevant market information.

STOCK-BASED COMPENSATION

    The  Company  measures  compensation  expense for its  stock-based  employee
compensation  plans using the  intrinsic  value method  prescribed by Accounting
Principles  Board  Opinion No. 25 ("APB  25"),  ACCOUNTING  FOR STOCK  ISSUED TO
EMPLOYEES,  and provides pro forma  disclosures of net income and net income per
share as if the fair value based  method  prescribed  by  Statement of Financial
Accounting   Standards  No.  123  ("SFAS  123"),   ACCOUNTING  FOR   STOCK-BASED
COMPENSATION, had been applied in measuring compensation expense (Note 13).

REPORTING COMPREHENSIVE INCOME

     During  the  first  quarter  of 1998,  the  Company  adopted  Statement  of
Financial  Accounting  Standards No. 130 ("SFAS 130"),  REPORTING  COMPREHENSIVE
INCOME.  Comprehensive  income is  defined as the change in equity of a business
enterprise  during a period from transactions and other events and circumstances
from  nonowner  sources,  and it includes all changes in equity  during a period
except those resulting from investments by owners and distributions to owners.

ACCOUNTING FOR THE COSTS OF COMPUTER SOFTWARE DEVELOPED OR OBTAINED FOR INTERNAL
USE

     In March 1998,  the  American  Institute of  Certified  Public  Accountants
issued  Statement of Position  98-1 ("SOP  98-1"),  ACCOUNTING  FOR THE COSTS OF
COMPUTER SOFTWARE  DEVELOPED OR OBTAINED FOR INTERNAL USE. The statement defines
which costs of computer  software  developed  or obtained  for  internal use are
capital and which costs are  expensed.  The Company  adopted SOP 98-1  effective
January 1998. The adoption of SOP 98-1 did not  materially  affect the Company's
consolidated financial statements.

REPORTING ON THE COSTS OF START-UP ACTIVITIES

     In April 1998,  the  American  Institute of  Certified  Public  Accountants
issued  Statement  of  Position  98-5 ("SOP  98-5"),  REPORTING  ON THE COSTS OF
START-UP  ACTIVITIES.  The statement  requires costs of start-up  activities and
organization costs to be expensed as incurred.  The Company has adopted SOP 98-5
for calendar year 1999. The adoption of SOP 98-5 did not  materially  affect the
Company's consolidated financial statements.


<PAGE>


Nu Skin Enterprises, Inc.
Notes to Consolidated Financial Statements


ACCOUNTING FOR DERIVATIVE INSTRUMENTS AND HEDGING ACTIVITIES

     In June 1998, the Financial  Accounting Standards Board issued Statement of
Financial Accounting  Standards No. 133 ("SFAS 133"),  ACCOUNTING FOR DERIVATIVE
INSTRUMENTS  AND  HEDGING  ACTIVITIES.   The  statement  requires  companies  to
recognize all derivatives as either assets or liabilities,  with the instruments
measured at fair value.  Changes in the fair value of  derivatives  are recorded
each period in current earnings or other comprehensive income,  depending on the
intended use of the derivative and its resulting  designation.  The statement is
effective for all fiscal quarters of fiscal years beginning after June 15, 2000.
The Company  will adopt SFAS 133 by January 1, 2001.  The  Company is  currently
evaluating  the impact the  adoption  of SFAS 133 will have on its  consolidated
financial statements.

3.   ACQUISITION OF NSI AND CERTAIN AFFILIATES

     On March  26,  1998,  the  Company  completed  the  acquisition  (the  "NSI
Acquisition")  of the capital  stock of NSI,  NSI  affiliates  in Europe,  South
America,  Australia  and New  Zealand  and  certain  other NSI  affiliates  (the
"Acquired  Entities") for $70.0 million in preferred  stock and long-term  notes
payable to the  stockholders of the Acquired  Entities (the "NSI  Stockholders")
totaling  approximately $6.2 million.  In addition,  contingent upon NSI and the
Company meeting specific  earnings growth targets,  the Company agreed to pay up
to $100.0  million in cash  during the  subsequent  four year  period to the NSI
Stockholders.  Also, as part of the NSI  Acquisition,  the Acquired  Entities' S
corporation   status  was  terminated,   and  the  Acquired   Entities  declared
distributions  to the stockholders  that included all of the Acquired  Entities'
previously  earned and  undistributed  taxable S  corporation  earnings  (the "S
Distribution  Notes").  The S  Distribution  Notes  assumed  as  part of the NSI
Acquisition totaled  approximately $171.3 million and, in addition,  the Company
incurred  acquisition  costs  totaling  $3.0  million.  The net assets  acquired
totaling  $90.4  million  include net deferred  tax  liabilities  totaling  $7.4
million  recorded  upon the  conversion  of the  Acquired  Entities  from S to C
corporations.  All  contingent  consideration  paid will be accounted  for as an
adjustment to the purchase price and allocated to the Acquired  Entities' assets
and liabilities.

     The NSI Acquisition was accounted for by the purchase method of accounting,
except for that portion of the Acquired Entities under common control of a group
of  stockholders,  which  portion  was  accounted  for in a manner  similar to a
pooling  of  interests.  The  common  control  group  is  comprised  of the  NSI
Stockholders  who are immediate  family members.  The minority  interest,  which
represents the ownership interests of the NSI Stockholders who are not immediate
family  members,  was  acquired  during  the NSI  Acquisition.  Prior to the NSI
Acquisition,   a  portion  of  the  Acquired   Entities'  net  income,   capital
contributions  and  distributions  (including  cash dividends and S Distribution
Notes) had been allocated to the minority interest.

     For  the  portion  of the NSI  Acquisition  accounted  for by the  purchase
method,  the Company recorded  inventory step-up of $21.6 million and intangible
assets of $34.8 million.  During 1998, the inventory step-up was fully amortized
and the Company recorded amortization of intangible assets totaling $1.6 million
and $2.6 million during 1998 and 1999, respectively.

     For the portion of the NSI Acquisition accounted for in a manner similar to
a pooling of interests, the excess of purchase price paid over the book value of
the net assets acquired was recorded as a reduction of stockholders' equity.

     In connection with the restatement of the Company's  consolidated financial
statements  for 1997,  the  portion  of the NSI  Acquisition  and the  resulting
Preferred Stock issued to the common control group is reflected as if such stock
had been issued on the date of the Company's incorporation on September 4, 1996.
On May  5,  1998,  the  stockholders  of  the  Company  approved  the  automatic
conversion of the Preferred Stock issued in the NSI  Acquisition  into 2,978,159
shares of Class A common stock.


<PAGE>


Nu Skin Enterprises, Inc.
Notes to Consolidated Financial Statements


4.   ACQUISITION OF PHARMANEX, INC.

     On  October  16,  1998,   the  Company   completed   the   acquisition   of
privately-held   Generation  Health  Holdings,   Inc.,  the  parent  company  of
Pharmanex,  Inc.  (the  "Pharmanex  Acquisition"),   for  $77.6  million,  which
consisted of  approximately  4.0 million shares of the Company's  Class A common
stock, including 261,008 shares issuable upon exercise of options assumed by the
Company (Note 13).  Contingent upon Pharmanex meeting specific revenue and other
requirements,  approximately  565,000  of the 4.0  million  shares  were held in
escrow to be returned to the  Company if such  requirements  were not met within
one year  from  the date of the  Pharmanex  Acquisition.  Approximately  130,959
shares were returned to the Company  following the first year  anniversary.  The
Company  entered  into a mutual  release of claims and  modifications  agreement
which was accepted by former  stockholders of Generation  Health Holdings,  Inc.
holding  approximately 88% of the  consideration  received pursuant to which the
Company  agreed to release  134,038  shares from escrow and agreed to extend the
period  in  which  Pharmanex  could  meet  specific  revenue  requirements.  The
contingent  shares issued, if any, will be accounted for as an adjustment to the
purchase price and allocated to the acquired  assets and  liabilities.  Also, as
part of the  Pharmanex  Acquisition,  the Company  assumed  approximately  $34.0
million in liabilities and incurred acquisition costs totaling $1.3 million. The
net assets  acquired  totaling  $3.6  million  include net  deferred  tax assets
totaling  $0.8  million.  In  connection  with  the  closing  of  the  Pharmanex
Acquisition,  the  Company  paid  approximately  $29.0  million  relating to the
assumed liabilities.

     The  Pharmanex  Acquisition  was  accounted  for by the purchase  method of
accounting.   The  Company  recorded  inventory  step-up  of  $3.7  million  and
intangible  assets of $92.4 million.  In addition,  the Company  allocated $13.6
million to purchase  in-process  research and development  based on a discounted
cash-flow  method  reflecting  the stage of completion of the related  projects.
During 1998, the in-process  research and  development  amount was fully written
off and the Company  recorded  amortization  of intangible  assets totaling $1.3
million  and $6.9  million  during  1998 and  1999,  respectively.  The  Company
recorded  amortization  of  inventory  step up of $0.4  million and $3.3 million
during 1998 and 1999, respectively.

     Pro forma results as if the Pharmanex  Acquisition  had occurred at January
1, 1998 have not been presented because the results are not considered material.

5.   ACQUISITION OF CERTAIN ASSETS OF NU SKIN USA, INC.

     On March 8, 1999, NSI terminated its distribution license and various other
license agreements and other intercompany agreements with Nu Skin USA, Inc. ("Nu
Skin USA") and paid Nu Skin USA a $10.0 million  termination  fee. Also, on that
same date, through a newly formed wholly-owned subsidiary,  the Company acquired
selected assets of Nu Skin USA and assumed approximately $8.0 million of Nu Skin
USA liabilities.

     The  acquisition of the selected  assets and assumption of liabilities  and
the  termination  of these  agreements  has been recorded for the  consideration
paid,  except for the portion of Nu Skin USA which is under common  control of a
group of stockholders, which portion has been recorded at predecessor basis.

6.   ACQUISITION OF BIG PLANET, INC.

     On July 13, 1999, the Company completed the acquisition of Big Planet, Inc.
("Big  Planet") for $29.2  million,  which  consisted of a cash payment of $14.6
million and a note payable of $14.6 million (the "Big Planet  Acquisition").  In
addition,  the Company loaned  approximately $4.5 million in connection with the
closing to redeem the option holders and certain management  stockholders of Big
Planet.

     The Big Planet  Acquisition  was  accounted  for by the purchase  method of
accounting.  The Company recorded  intangible assets of $47.0 million which will
be  amortized  over a period of 20 years.  During  1999,  the  Company  recorded
amortization on the intangible assets relating to the Big Planet  Acquisition of
$1.1  million.  Big Planet  incurred  operating  losses of  approximately  $22.0
million in 1998 and approximately  $22.8 million from the period January 1, 1999
through July 12, 1999.


<PAGE>


Nu Skin Enterprises, Inc.
Notes to Consolidated Financial Statements

     Big   Planet   has   agreed   to   purchase   technology,    Internet   and
telecommunications  products,  services and equipment from several suppliers. If
Big Planet does not satisfy the terms of its commitments under these agreements,
the total aggregate  termination  penalty could be approximately  $24.7 million.
The   largest   of   these   purchase   commitments   is   for   long   distance
telecommunications  services.  At the  current  level of long  distance  service
provided to Big Planet  customers  and assuming  reasonable  growth,  management
believes  that Big Planet will be able to satisfy the majority of this  purchase
commitment. Big Planet is currently renegotiating the terms of this agreement.

7.   RELATED PARTY TRANSACTIONS

SCOPE OF RELATED PARTY ACTIVITY

     Prior to the  acquisition of certain assets of Nu Skin USA (see Note 5) and
the  acquisition  of the North  American  Affiliates  in 1999,  the  Company had
transactions  with  these  affiliated  entities.  The  transactions  with  these
entities were as follows: (1) The Company sold products and marketing materials.
(2) The Company collected trademark royalty fees from these entities on products
bearing NSI trademarks  that are not purchased from NSI. (3) The Company entered
into a distribution agreement with each independent distributor. (4) The Company
collected   license  fees  from  these   entities  for  the  right  to  use  the
distributors,  and for the right to use the  Company's  distribution  system and
other related  intangibles.  (5) The Company  operates a global  commission plan
whereby   distributors'   commissions  are  determined  by  aggregate  worldwide
purchases made by down-line  distributors.  Thus,  commissions on purchases from
the Company  earned by  distributors  located in geographic  areas outside those
held by the Company were  remitted to the Company,  which then  forwarded  these
commissions to the  distributors.  (6) The Company collected fees for management
and support services provided to these entities.

     The  purchase  prices paid by the  affiliated  entities for the purchase of
product and marketing  materials  are  determined  pursuant to the  Distribution
Agreement between the Company and the affiliated entities. The selling prices to
these  affiliated  entities of products and marketing  materials were determined
pursuant to the Wholesale Distribution  Agreements between the Company and these
affiliated  entities.  Trademark  royalty  fees and  license  fees were  charged
pursuant to the  Trademark/Trade  name License Agreement between the Company and
these  affiliated  entities and the  Licensing and Sales  Agreement  between the
Company and these affiliated entities, respectively. The independent distributor
commission program is managed by the Company. Charges to the affiliated entities
were based on a worldwide commission fee of 42% of product revenue, which covers
commissions  paid to  distributors  on a worldwide basis and the direct costs of
administering the global compensation plan. Management and support services fees
were  billed to the  affiliated  entities  pursuant to the  Management  Services
Agreement  between the Company and the affiliated  entities and consisted of all
direct expenses incurred by the Company and indirect  expenses  allocated to the
affiliated  entities  based on the  entities'  net  sales.  The  sales  revenue,
royalties,  licenses and management fees charged to the affiliated entities were
recorded  as  revenue  in the  consolidated  statements  of income  and  totaled
$53,135,000,  $72,691,000 and $13,610,000 for the years ended December 31, 1997,
1998 and 1999, respectively.

NOTES PAYABLE TO STOCKHOLDERS

     The aggregate  undistributed  taxable S corporation earnings of the initial
companies that were reorganized to form the Company (the  "Reorganization") were
$86.5 million.  These earnings were distributed  prior to the  Reorganization in
the form of promissory notes bearing  interest at 6.0% per annum.  From proceeds
from the initial public offerings (the  "Offerings"),  $15.0 million was used to
pay a portion of the notes, and the remaining  balance of $71.5 million with the
related accrued interest of $1.6 million was paid on April 4, 1997.

     In  connection  with the NSI  Acquisition  described  in Notes 1 and 3, the
Company assumed S Distribution Notes totaling $171.3 million and long-term notes
payable to the NSI Stockholders  totaling $6.2 million, both bearing interest at
6.0% per annum.  These amounts were paid in full,  including accrued interest of
$3.3 million,  during the


<PAGE>


Nu Skin Enterprises, Inc.
Notes to Consolidated Financial Statements


second quarter of 1998. Prior to the NSI Acquisition, the Acquired Entities paid
$2.5 million of the S Distribution  Notes, plus accrued interest of $1.8 million
in 1998.

CERTAIN RELATIONSHIPS WITH STOCKHOLDER DISTRIBUTORS

     Two major  stockholders of the Company have been  independent  distributors
for the Company since 1984.  These  stockholders are partners in an entity which
receives  substantial  commissions  from  the  Company,   including  commissions
relating  to sales  within  the  countries  in which the  Company  operates.  By
agreement, the Company pays commissions to this partnership at the highest level
of distributor compensation to allow the stockholders to use their expertise and
reputations in network  marketing to further  develop the Company's  distributor
force, rather than focusing solely on their own distributor  organizations.  The
commissions paid to this  partnership  relating to sales within the countries in
which the Company  operates were  $1,100,000,  $800,000 and  $2,048,000  for the
years ended December 31, 1997, 1998 and 1999, respectively.  The increase in the
1999 commissions paid to this partnership  reflects the amounts paid relating to
sales in 1999 within the North American countries and Big Planet, which were not
included in the amounts in 1997 and 1998.

LOAN TO STOCKHOLDER

     In December  1997,  the Company  loaned  $5.0  million to a  non-management
stockholder.  The loan is secured by 349,406 shares of Class B common stock, and
matures in December 2000.  Interest  accrues at a rate of 6.0% per annum on this
loan. The loan balance,  including  accrued  interest,  totaled $5.3 million and
$5.6 million at December 31, 1998 and 1999, respectively.

CONTINGENT PAYMENTS TO STOCKHOLDERS UNDER THE NSI ACQUISITION

     The Company and NSI met specific earnings growth targets for the year ended
December  31,  1998 that  resulted in a payment of $25.0  million of  contingent
consideration  to the NSI Stockholders on April 1, 1999. The Company and NSI did
not meet specific  earnings growth targets for the year ended December 31, 1999.
However,  contingent upon NSI and the Company meeting  specific  earnings growth
targets, the Company may pay up to $75.0 million in cash over the next two years
to the NSI Stockholders.

LEASE AGREEMENTS

     The Company leases corporate office and warehouse space from two affiliated
entities.  Total  lease  payments  to these two  affiliated  entities  were $2.8
million,  $3.0 million and $2.8  million for the years ended  December 31, 1997,
1998 and 1999 respectively.

8.   PROPERTY AND EQUIPMENT

     Property and  equipment are  comprised of the  following  (U.S.  dollars in
thousands):

                                                          December 31,
                                                  ----------------------------
                                                     1998              1999
                                                  -----------       ----------
          Furniture and fixtures                 $   30,997        $  33,598
          Computers and equipment                    44,267           64,588
          Leasehold improvements                     13,874           25,057
          Vehicles                                    1,153            1,414
                                                 -----------       ----------
                                                     90,291          124,657
          Less: accumulated depreciation            (48,073)         (66,709)
                                                 -----------       ----------
                                                 $   42,218        $  57,948
                                                 ===========       ==========


    Depreciation of property and equipment totaled  $8,060,000,  $11,543,000 and
$14,148,000 for the years ended December 31, 1997, 1998 and 1999, respectively.


<PAGE>


Nu Skin Enterprises, Inc.
Notes to Consolidated Financial Statements


9.   OTHER ASSETS

     Other assets consist of the following (U.S. dollars in thousands):


                                                         December 31,
                                                 ----------------------------
                                                     1998             1999
                                                 -----------       ----------
  Goodwill and intangibles                       $  147,246        $ 198,450
  Deposits for noncancelable operating leases        10,282           10,179
  Distribution rights                                 8,750            8,687
  Deferred taxes                                     42,747           86,341
  Other                                               6,023           15,749
                                                 -----------       ----------
                                                    215,048          319,406
  Less: accumulated amortization                     (5,630)         (17,024)
                                                 -----------       ----------
                                                 $  209,418        $ 302,382
                                                 ===========       ==========

    The goodwill and intangible  assets are being  amortized on a  straight-line
basis over their estimated useful lives ranging from 4 to 20 years. Amortization
of goodwill and intangible assets totaled  $311,000,  $3,248,000 and $14,929,000
for the  years  ended  December  31,  1997,  1998 and  1999,  respectively.  The
distribution  rights asset is being amortized on a straight-line  basis over its
estimated useful life of 20 years. Amortization of the distribution rights asset
totaled $438,000 for each of the years ended December 31, 1997, 1998 and 1999.

10.  ACCRUED EXPENSES

     Accrued expenses consist of the following (U.S. dollars in thousands):


                                                        December 31,
                                                 ----------------------------
                                                     1998             1999
                                                 -----------       ----------
   Income taxes payable                          $   40,726        $  18,121
   Accrued commission payments to distributors       36,431           39,857
   Other taxes payable                               11,646            9,385
   Other accruals                                    43,920           47,328
                                                 -----------       ----------
                                                 $  132,723        $ 114,691
                                                 ===========       ==========

11.  LONG-TERM DEBT

     On May 8, 1998, the Company and its Japanese  subsidiary Nu Skin Japan Co.,
Ltd.  ("Nu Skin Japan")  entered into a $180.0  million  credit  facility with a
syndicate of financial  institutions  for which  ABN-AMRO,  N.V. acted as agent.
This unsecured  credit  facility was used to satisfy Company  liabilities  which
were assumed as part of the NSI Acquisition. The Company borrowed $110.0 million
and Nu Skin  Japan  borrowed  the  Japanese  yen  equivalent  of  $70.0  million
denominated in local currency.  The  outstanding  balance on the credit facility
was  $153.3   million  and  $145.3  million  at  December  31,  1998  and  1999,
respectively.

     The U.S.  portion of the credit  facility  bears  interest at either a base
rate as specified  in the credit  facility or the London  Inter-Bank  Offer Rate
plus an applicable margin, in the Company's discretion.  The Japanese portion of
the


<PAGE>


Nu Skin Enterprises, Inc.
Notes to Consolidated Financial Statements


credit facility bears interest at the applicable Tokyo Inter-Bank Offer Rate
plus an applicable margin, in the borrower's  discretion.  The maturity date for
the credit  facility is three  years from the  borrowing  date,  with a possible
extension of the maturity  date upon approval of the then  outstanding  lenders.
Interest  expense on the credit  facility  totaled $4.7 million and $5.7 million
for the years ended December 31, 1998 and 1999, respectively.

     The credit facility contains other terms and conditions and affirmative and
negative financial covenants customary for credit facilities of this type. As of
December  31,  1998 and 1999,  the  Company  has  continued  to comply  with all
financial  covenants under the credit  facility except for a covenant  requiring
the Company to maintain a fixed charge coverage ratio of 3.0 times.  The Company
obtained a waiver of this default for the quarter ended December 31, 1999.

     During 1999, the Company renewed a $10.0 million revolving credit agreement
with ABN-AMRO,  N.V.  Advances are available under the agreement through May 18,
2000,  with a possible  extension  upon  approval of the  lender.  There were no
outstanding balances under this credit facility at December 31, 1999.

     Maturities  of  long-term  debt at December  31, 1999 are as follows  (U.S.
dollars in thousands):

                          Year Ending December 31,
                          ------------------------
                          2000                          $    55,889
                          2001                               89,419
                                                        -----------
                          Total                         $   145,308
                                                        ===========

12.  LEASE OBLIGATIONS

     The Company leases office space and computer  hardware under  noncancelable
long-term  operating leases.  Most leases include renewal options of up to three
years.  Minimum future  operating lease  obligations at December 31, 1999 are as
follows (U.S. dollars in thousands):

                          Year Ending December 31,
                          ------------------------
                          2000                          $     8,488
                          2001                                8,016
                          2002                                5,943
                          2003                                3,755
                          2004                                3,324
                                                        -----------
                          Total minimum lease payments  $    29,526
                                                        ===========

     Rental expense for operating  leases totaled  $15,518,000,  $15,969,000 and
$18,354,000 for the years ended December 31, 1997, 1998 and 1999, respectively.

13.  STOCKHOLDERS' EQUITY

     The Company's  capital stock  consists of Preferred  Stock,  Class A common
stock and Class B common  stock.  The shares of Class A common stock and Class B
common stock are identical in all respects, except for voting rights and certain
conversion rights and transfer restrictions, as follows: (1) each share of Class
A common stock entitles the holder to one vote on matters submitted to a vote of
the Company's  stockholders  and each share of Class B common stock entitles the
holder to ten votes on each such matter;  (2) stock  dividends of Class A common
stock may be paid only to holders of Class A common stock and stock dividends of
Class B common stock may be paid only to holders of Class B common stock; (3) if
a holder of Class B common stock  transfers such shares to a person other than a
permitted transferee,  as defined in the Company's Certificate of Incorporation,
such shares will be converted automatically into shares of Class A common stock;
and (4) Class A common stock has no conversion


<PAGE>


Nu Skin Enterprises, Inc.
Notes to Consolidated Financial Statements


rights;  however,  each share of Class B common  stock is  convertible  into one
share of Class A common stock, in whole or in part, at any time at the option of
the holder.

EQUITY INCENTIVE PLANS

     Effective November 21, 1996, the Company implemented a one-time distributor
equity  incentive  program.  This  program  provided  for  grants of  options to
selected  distributors  for the  purchase of 1,605,000  shares of the  Company's
previously  issued Class A common stock.  The number of options each distributor
ultimately  received was based on their  performance  and  productivity  through
August 31, 1997.  The options are  exercisable at a price of $5.75 per share and
vested on December 31, 1997.  The related  compensation  expense was deferred in
the Company's  financial  statements and was expensed to the statement of income
as distributor  stock expense ratably through  December 31, 1997. As of December
31, 1999, 636,818 of the 1,605,000 stock options had been exercised.

     The  Company  recorded  compensation  expense  using the fair value  method
prescribed by SFAS 123 based upon the best  available  estimate of the number of
shares that were expected to be issued to each  distributor  at the  measurement
date,  revised as  necessary if  subsequent  information  indicated  that actual
forfeitures were likely to differ from initial estimates.  Any options forfeited
were reallocated and resulted in an additional compensation charge.

     As part of this program,  600,000 options were sold to affiliated  entities
at fair value in exchange  for notes  receivable  totaling  $12,351,000.  As the
number of distributor stock options to be issued to each distributor was revised
through August 31, 1997, the options  allocated to the affiliated  entities were
adjusted to 480,000 and the notes  receivable  were adjusted to $9,115,000.  The
affiliated  entities are repaying  these notes as  distributors  exercise  their
options.  The notes receivable  balance totaled  $6,251,000 and $6,122,000 as of
December 31, 1998 and 1999, respectively.

     Prior to the Offerings,  the Company's  stockholders  contributed 1,250,000
shares of the Company's Class A common stock to the Company and the Subsidiaries
held by them for issuance to employees of the Company and the  Subsidiaries as a
part of an employee equity incentive plan. Equity incentives  granted or awarded
under  this plan will vest over four  years.  Compensation  expense  related  to
equity incentives granted to employees of the Company and other Nu Skin entities
who perform  services on behalf of the Company will be recognized by the Company
ratably over the vesting period.

     In November 1996, the Company and the  Subsidiaries  granted 617,335 shares
to certain employees. The Company recorded deferred compensation expense related
to these stock awards and is recognizing  such expense  ratably over the vesting
period.  The  deferred  compensation  relating  to these  stock  awards  totaled
$5,137,000  as of December  31,  1999.  Additionally,  as of December  31, 1999,
418,732  stock  awards  had  vested  and  66,049  of the stock  awards  had been
forfeited.

1996 STOCK INCENTIVE PLAN

     During the year ended December 31, 1996,  the Company's  Board of Directors
adopted the Nu Skin Enterprises, Inc. 1996 Stock Incentive Plan (the "1996 Stock
Incentive  Plan").  The 1996 Stock Incentive Plan provides for granting of stock
awards and options to purchase  common  stock to  executives,  other  employees,
independent  consultants  and directors of the Company and its  Subsidiaries.  A
total of  7,500,000  shares  of Class A common  stock  have  been  reserved  for
issuance under the 1996 Stock Incentive Plan.

     In 1996,  the Company  granted  stock  awards to certain  employees  for an
aggregate  of  109,000  shares of Class A common  stock and in 1997 the  Company
granted additional stock awards to certain employees and directors in the amount
of 55,459  shares of Class A common  stock.  The Company has  recorded  deferred
compensation  expense  of


<PAGE>


Nu Skin Enterprises, Inc.
Notes to Consolidated Financial Statements


$3,780,000 related to these stock awards and is recognizing such expense ratably
over the vesting  period.  As of December 31, 1999,  110,057 of the stock awards
had vested and 43,179 of the stock awards had been forfeited.

     In 1997, the Company granted options to purchase  298,500 shares of Class A
common  stock to certain  employees  and  directors  pursuant  to the 1996 Stock
Incentive  Plan. Of the 298,500  options  granted,  30,000 options vested in May
1997 and 265,500  options vest ratably over a period of four years.  All options
granted in 1997 will expire ten years from the date of grant. The exercise price
of the options was set at $20.88 per share.  The Company has  recorded  deferred
compensation  expense of $578,000 related to the options and is recognizing such
expense ratably over the vesting periods. As of December 31, 1999, none of these
298,500 stock options had been exercised.

     During 1998,  the Company  granted  options to purchase  507,500  shares of
Class A common stock to certain  employees and directors of the Company pursuant
to the 1996 Stock  Incentive  Plan.  Of the  507,500  options  granted,  500,000
options  vest  ratably over a period of four years and expire ten years from the
date of grant  and 7,500  vest in one year from the date of grant and  expire in
ten years or six  months  after  termination  from  service as a  director.  The
exercise  price of the  500,000  options  was set at  $13.91  per  share and the
exercise price of the 7,500 options was set at $28.50 per share. No compensation
expense has been  recorded  related to these  options.  As of December 31, 1999,
none of these 507,500 stock options had been exercised.

     Additionally  in 1998, the Company  granted  options to purchase  1,080,000
shares of Class A common stock to certain  employees  pursuant to the 1996 Stock
Incentive  Plan. All of the 1,080,000  options vest seven years from the date of
grant and  expire  ten  years  from the date of grant.  Subject  to the  Company
meeting  certain  revenue  and  profitability  benchmarks,  the vesting of these
options may be accelerated  over the three-year  period ended December 31, 2001.
The exercise price of the options was set at $17.00 per share.  No  compensation
expense has been  recorded  related to these  options.  As of December 31, 1999,
none of these 1,080,000 stock options had been exercised.

     During 1999, the Company  granted options to purchase  1,071,200  shares of
Class A  common  stock  to  certain  employees,  directors  and  members  of the
Pharmanex  scientific advisory board pursuant to the second amended and restated
1996 Stock  Incentive  Plan.  Of the  1,071,200  options  granted,  971,200 vest
ratably over a period of four years and expire ten years from the date of grant,
80,000  vest  ratably  over a period of five years and expire ten years from the
date of grant,  while the remaining  20,000 vest one year from the date of grant
and expire ten years or six months after termination from service as a director.
Of the  1,071,200  options  granted,  the exercise  prices range from $11.00 per
share to $20.80 per share.  As of December 31, 1999, none of the 1,071,200 stock
options had been exercised. In addition,  during 1999, the Company granted stock
awards to certain employees for an aggregate of 166,210 shares of Class A common
stock.  The Company has recorded  deferred  compensation  expense of  $3,251,000
related to these stock awards and is recognizing  such expense  ratably over the
vesting period. As of December 31, 1999, none of the stock awards had vested and
none of the stock awards had been forfeited.

     Additionally  in 1999,  the Company  granted  options to  purchase  820,000
shares of Class A common stock to certain  employees  pursuant to the 1996 Stock
Incentive  Plan.  All of the 820,000  options  vest seven years from the date of
grant and  expire  ten  years  from the date of grant.  Subject  to the  Company
meeting  certain  revenue  and  profitability  benchmarks,  the vesting of these
options may be accelerated  over the three-year  period ended December 31, 2002.
The exercise price of the options was set at $20.80 per share.  No  compensation
expense has been  recorded  related to these  options.  As of December 31, 1999,
none of these 820,000 stock options had been exercised.


<PAGE>


Nu Skin Enterprises, Inc.
Notes to Consolidated Financial Statements


GENERATION HEALTH HOLDINGS, INC. 1996 STOCK OPTION PLAN

     In connection with the Pharmanex  Acquisition (Note 4), the Company assumed
the Generation  Health  Holdings,  Inc. 1996 Stock Option Plan. Under this plan,
the Company assumed  options to purchase  261,008 shares of Class A common stock
granted to certain  employees of Pharmanex.  In accordance with the terms of the
plan,  173,785  of  these  options  vested  immediately  due to the  involuntary
termination of certain employees. The value of these vested options was included
as an  acquisition  cost in the  Pharmanex  Acquisition.  The  remaining  87,223
options vest ratably over periods ranging from 1 to 5 years. The exercise prices
of the options  range from $.92 to $10.03 per share.  The  Company has  recorded
deferred compensation expense of $859,000 related to the 87,223 unvested options
and is recognizing such expense ratably over the vesting periods. As of December
31, 1999, 167,672 of these 261,008 stock options had been exercised.

SFAS 123 PRO FORMA DISCLOSURES

     The  Company's  pro forma net  income  would  have  been  $103,023,000  and
$84,456,000  for the years ended  December 31, 1998 and 1999,  respectively,  if
compensation expense had been measured under the fair value method prescribed by
SFAS 123. The Company's pro forma basic and diluted net income per share for the
year ended December 31, 1998 would have been $1.21 and $1.18, respectively,  had
compensation  expense been measured  under the fair value method.  The Company's
pro forma basic and diluted net income per share for the year ended December 31,
1999 would have been $0.97 had compensation expense been measured under the fair
value method.

    The fair  values of the  options  granted  during 1998 ranged from $13.51 to
$22.16  per  share,  and were  estimated  as of the  dates of  grant  using  the
Black-Scholes  option  pricing model with the following  assumptions:  risk-free
interest  rate of 4.5%;  expected life of 2 to 4 years;  expected  volatility of
48%; and expected dividend yield of 0%.

    The fair  values of the  options  granted  during  1999 ranged from $8.18 to
$12.12  per  share,  and were  estimated  as of the  dates of  grant  using  the
Black-Scholes  option  pricing model with the following  assumptions:  risk-free
interest rate of 6.75%;  expected life of 4 years;  expected  volatility of 80%;
and expected dividend yield of 0%.

WEIGHTED AVERAGE COMMON SHARES OUTSTANDING

    The  following is a  reconciliation  of the weighted  average  common shares
outstanding for purposes of computing basic and diluted net income per share (in
thousands):

                                                   Year Ended December 31,
                                                 ---------------------------
                                                  1997      1998       1999
                                                 ------    ------     ------
Basic weighted average common shares
 outstanding                                     83,331    84,894     87,081
Effect of dilutive securities:
   Stock awards and options                       3,981     2,124        812
                                                 ------    ------     ------
Diluted weighted average common shares
 outstanding                                     87,312    87,018     87,893
                                                 ======    ======     ======


<PAGE>


Nu Skin Enterprises, Inc.
Notes to Consolidated Financial Statements


REPURCHASE OF COMMON STOCK

     In December  1997,  the  Company  repurchased  1,415,916  shares of Class A
common  stock from  certain  original  stockholders  for an  aggregate  price of
approximately  $20.3  million.  Such shares were  converted  from Class B common
stock to Class A common stock prior to or upon purchase, and were repurchased in
connection  with the  entering  into of an  amended  and  restated  stockholders
agreement by the original  stockholders  providing  for,  among other things,  a
one-year  extension  of the  original  lock-up  provisions  applicable  to  such
original stockholders.

     During 1998, the Board of Directors authorized the Company to repurchase up
to $20.0 million of the Company's outstanding shares of Class A common stock and
in July 1999, the board of directors  authorized the Company to repurchase up to
an additional $10.0 million of the Company's Class A common stock. For the years
ended December 31, 1999 and 1998, the Company had repurchased  1,364,218  shares
and 917,254  shares for an aggregate  price of  approximately  $17.1 million and
$10.5 million,  respectively. In addition, in March 1999, the board of directors
separately  authorized and the Company  completed the purchase of  approximately
700,000  shares  of the  Company's  Class A  common  stock  from Nu Skin USA and
certain  stockholders  for  approximately  $10.0  million  as part of the  asset
purchase agreement (Note 5).

CONVERSION OF COMMON STOCK

     In December  1998,  the holders of the Class B common stock  converted 15.0
million shares of Class B common stock to Class A common stock.

14.  INCOME TAXES

     Consolidated  income before  provision for income taxes  consists of income
earned primarily from  international  operations.  The provision for current and
deferred taxes for the years ended December 31, 1997,  1998 and 1999 consists of
the following (U.S. dollars in thousands):

                                            1997         1998          1999
                                          --------     --------      --------
          Current
            Federal                       $  3,332     $  3,695      $  3,030
            State                              124        3,580         3,030
            Foreign                         76,553       72,317        56,165
                                          --------     --------      --------
                                            80,009       79,592        62,225
          Deferred
            Federal                        (24,317)     (10,712)      (19,008)
            State                              (30)         (48)         (215)
            Foreign                             45          947        (1,260)
            Change in tax status                --       (6,939)           --
                                          --------     --------      --------
            Provision for income taxes    $ 55,707     $ 62,840      $ 41,742
                                          ========     ========      ========

     Prior to the Company's  Reorganization and the NSI Acquisition described in
Notes 3 and 7, the  Subsidiaries  elected to be taxed as S corporations  whereby
the income tax effects of the Subsidiaries' activities accrued directly to their
stockholders;  therefore,  adoption  of SFAS 109  required no  establishment  of
deferred income taxes since no material  differences between financial reporting
and tax bases of assets and liabilities  existed.  Concurrent with the Company's
Reorganization and the NSI Acquisition, the Company terminated the S corporation
elections  of its  Subsidiaries.  As a result,  deferred  income taxes under the
provisions of SFAS 109 were established.


<PAGE>


Nu Skin Enterprises, Inc.
Notes to Consolidated Financial Statements


     The  principal  components  of  deferred  tax assets  are as follows  (U.S.
dollars in thousands):


                                                   December 31,     December 31,
                                                       1998             1999
                                                    ---------        ---------
Deferred tax assets:
     Inventory differences                          $   7,349        $  12,224
     Foreign tax credit                                33,969           40,503
     Distributor stock options and employee stock
       awards                                           6,020            5,261
     Capitalized legal and professional                 5,990            2,570
     Accrued expenses not deductible until paid         7,990           12,632
     Withholding tax                                    7,291            8,897
     Minimum tax credit                                   869           10,264
     Net operating losses                              12,621           11,017
                                                    ---------        ---------
        Total deferred tax assets                      82,099          103,368
                                                    ---------        ---------
Deferred tax liabilities:
     Foreign deferred tax                               8,871           11,657
     Exchange gains and losses                          3,032            3,566
     NSI inventory step-up                             11,176               --
     Pharmanex intangibles step-up                     11,445           21,116
     Other                                              1,520            4,067
                                                    ---------        ---------
        Total deferred tax liabilities                 36,044           40,406
                                                    ---------        ---------
Valuation allowance                                   (12,166)              --
                                                    ---------        ---------
Deferred taxes, net                                 $  33,889        $  62,962
                                                    =========        =========

     The consolidated  statements of income include a pro forma presentation for
income taxes,  including the effect on minority interest,  which would have been
recorded if the Company's  Subsidiaries had been taxed as C corporations for all
periods  presented.  A  reconciliation  of the Company's pro forma effective tax
rate for the years ended  December 31, 1997 and 1998 and the actual tax rate for
the year ended December 31, 1999 compared to the statutory U.S. Federal tax rate
is as follows:

                                                    Year  Ended  December 31,
                                                  ----------------------------
                                                   1997       1998       1999
                                                  ------     ------     ------

     Income taxes at statutory rate               35.00%     35.00%     35.00%
     Foreign tax credit limitation (benefit)       2.41       4.40      (7.77)
     Cumulative effect of change in tax status       --      (4.09)        --
     Pharmanex in-process research and
       development                                   --       2.80         --
     Non-deductible expenses                        .15        .83       1.72
     Branch remittance gains and losses            (.48)     (1.38)      3.78
     Other                                          .90       (.56)      (.23)
                                                  ------     ------     ------
                                                  37.98%     37.00%     32.50%
                                                  ======     ======     ======

15.  EMPLOYEE BENEFIT PLAN

     The  Company  has  a  401(k)  defined   contribution   plan  which  permits
participating  employees to defer up to a maximum of 15% of their  compensation,
subject to limitations  established by the Internal Revenue Code.  Employees who
work a minimum of 1,000 hours per year,  who have completed at least one year of
service and who are 21 years of age or older are qualified to participate in the
plan.  The Company  matches  100% of the first 2% and


<PAGE>


Nu Skin Enterprises, Inc.
Notes to Consolidated Financial Statements


50% of the next 2% of each participant's  contributions to the plan. Participant
contributions are immediately  vested.  Company  contributions vest based on the
participant's  years of service at 25% per year over four years.  The  Company's
contribution  totaled  $647,000,  $829,000  and  $910,000  for the  years  ended
December 31, 1997, 1998 and 1999, respectively.

16.  DERIVATIVE FINANCIAL INSTRUMENTS

     The Company's  Subsidiaries  enter into significant  transactions with each
other  and  third  parties  which  may  not be  denominated  in  the  respective
Subsidiaries' functional currencies. The Company seeks to reduce its exposure to
fluctuations in foreign exchange rates by creating offsetting  positions through
the use of foreign currency exchange contracts and through certain  intercompany
loans of foreign  currency.  The Company does not use such derivative  financial
instruments for trading or speculative purposes.  The Company regularly monitors
its foreign currency risks and periodically  takes measures to reduce the impact
of foreign exchange  fluctuations on the Company's operating results.  Gains and
losses on foreign currency forward contracts and certain  intercompany  loans of
foreign  currency are  recorded as other income and expense in the  consolidated
statements of income.

     At December 31, 1998 and 1999,  the Company held foreign  currency  forward
contracts with notional amounts totaling  approximately  $46.3 million and $31.1
million,  respectively,  to hedge foreign currency items. These contracts do not
qualify as hedging  transactions and,  accordingly,  have been marked to market.
The net gains on foreign currency  forward  contracts were $5.6 million and $2.6
million for the years ended  December 31, 1997 and 1998,  respectively,  and the
net loss on foreign  currency  forward  contracts  was $0.3 million for the year
ended December 31, 1999.  These  contracts at December 31, 1999 have  maturities
through August 2000.

     At December 31, 1998 and 1999, the intercompany  loan from Nu Skin Japan to
Nu Skin Hong Kong, Inc. totaled  approximately  $57.3 million and $44.1 million,
respectively. The Company recorded exchange gains totaling $2.2 million and $0.4
million  resulting from this  intercompany loan for the years ended December 31,
1998 and 1999, respectively.

     At December 31, 1998 and 1999, the intercompany  loan from Nu Skin Japan to
the Company totaled approximately $82.0 million and $91.1 million, respectively.
The Company  recorded  exchange gains totaling $2.8 million  resulting from this
intercompany  loan for the year ended December 31, 1998.  There were no exchange
gains or  losses  resulting  from  this  intercompany  loan  for the year  ended
December 31, 1999.

17.  SUPPLEMENTAL CASH FLOW INFORMATION

     Cash paid for interest totaled $251,000,  $3,731,000 and $5,714,000 for the
years ended December 31, 1997, 1998 and 1999, respectively. Cash paid for income
taxes  totaled  $73,905,000,  $77,271,000  and  $76,596,000  for the years ended
December 31, 1997, 1998 and 1999, respectively.

NONCASH INVESTING AND FINANCING ACTIVITIES

     For the year ended  December  31, 1997,  noncash  investing  and  financing
activities were as follows:  (1) $87.1 million  distribution to the stockholders
of the Acquired  Entities  (Note 7). (2)  Adjustment  to the  distributor  stock
options to reallocate 120,000 options initially allocated to affiliated entities
and a related reduction in the notes receivable of $3.2 million (Note 13).

     For the year ended  December  31, 1998,  noncash  investing  and  financing
activities were as follows:  (1) $37.6 million  distribution to the stockholders
of the Acquired  Entities (Note 3). (2) Purchase of Acquired  Entities for $70.0
million in  Preferred  Stock and $6.2 million in long-term  notes  payable.  Net
assets  acquired  totaled $90.4 million and assumed  liabilities  totaled $171.3
(Note 3).  (3)  $25.0  million  in  contingent  consideration  issued to the


<PAGE>


Nu Skin Enterprises, Inc.
Notes to Consolidated Financial Statements


NSI  Stockholders.  $8.8  million of the  contingent  payment was recorded as an
increase in intangible  assets and $16.2 million of the  contingent  payment was
recorded as a reduction of stockholders' equity (Notes 3 and 7). (4) Purchase of
Pharmanex  for $77.6  million in Class A common  stock and $0.2 million in cash.
Net assets acquired totaled $3.6 million and assumed  liabilities  totaled $34.0
million (Note 4).

     For the year ended  December  31, 1999,  noncash  investing  and  financing
activities  included the purchase of Big Planet for $29.2 million of which $14.6
million consisted of a note payable (Note 6).

18.  SEGMENT INFORMATION

     During  1998,  the  Company  adopted  Statement  of  Financial   Accounting
Standards No. 131 ("SFAS 131"),  DISCLOSURES ABOUT SEGMENTS OF AN ENTERPRISE AND
RELATED INFORMATION. As described in Note 1, the Company's operations throughout
the world are divided into three reportable segments: North Asia, Southeast Asia
and Other  Markets.  Segment data includes  intersegment  revenue,  intersegment
profit and operating  expenses and  intersegment  receivables and payables.  The
Company  evaluates the  performance of its segments  based on operating  income.
Information as to the operations of the Company in each of the three segments is
set forth below (U.S. dollars in thousands):

                                            Year Ended December 31,
                                    --------------------------------------
                                       1997          1998          1999
                                    ----------    ----------    ----------
          Revenue
          North Asia                $ 673,582     $ 665,523     $ 619,283
          Southeast Asia              412,524       320,606       265,604
          Other Markets               314,048       294,947       337,590
          Eliminations               (446,732)     (367,582)     (328,228)
                                    ----------    ----------    ----------
               Totals               $ 953,422     $ 913,494     $ 894,249
                                    ==========    ==========    ==========


                                            Year Ended December 31,
                                    --------------------------------------
                                       1997          1998          1999
                                    ----------    ----------    ----------
          Operating Income
          North Asia                $ 117,302     $  89,075     $  84,396
          Southeast Asia               46,195        19,385        31,922
          Other Markets                19,684        46,994         5,533
          Eliminations                 (2,961)          785         7,996
                                    ---------     ---------     ---------
              Totals                $ 180,220     $ 156,239     $ 129,847
                                    =========     =========     =========


                                                       December 31,
                                                 ------------------------
                                                    1998          1999
                                                 ----------    ----------
          Total Assets
          North Asia                             $ 167,867     $ 116,918
          Southeast Asia                           110,518       111,204
          Other Markets                            500,299       520,832
          Eliminations                            (172,251)     (105,739)
                                                 ----------    ----------
               Totals                            $ 606,433     $ 643,215
                                                 ==========    ==========


<PAGE>


Nu Skin Enterprises, Inc.
Notes to Consolidated Financial Statements


     Information as to the Company's operations in different  geographical areas
is set forth below (U.S. dollars in thousands):

REVENUE

     Revenue from the Company's  operations in Japan totaled $599,375,  $654,168
and $602,411 for the years ended December 31, 1997, 1998 and 1999.  Revenue from
the Company's  operations in Taiwan totaled $168,568,  $119,511 and $103,581 for
the years ended December 31, 1997, 1998 and 1999, respectively. Revenue from the
Company's operations in the United States (which includes  intercompany revenue)
totaled  $301,217,  $280,115 and $316,128 for the years ended December 31, 1997,
1998 and 1999, respectively.

LONG-LIVED ASSETS

     Long-lived assets in Japan were $20,242 and $29,314 as of December 31, 1998
and 1999, respectively. Long-lived assets in Taiwan were $2,466 and $3,381 as of
December 31, 1998 and 1999, respectively. Long-lived assets in the United States
were $213,856 and $310,255 as of December 31, 1998 and 1999, respectively.

19.  COMMITMENTS AND CONTINGENCIES

     The Company is subject to  governmental  regulations  pertaining to product
formulation,  labeling and packaging,  product claims and advertising and to the
Company's direct selling system. The Company is also subject to the jurisdiction
of numerous foreign tax authorities. Any assertions or determination that either
the Company,  or the Company's  distributors  is not in compliance with existing
statutes,  laws, rules or regulations  could potentially have a material adverse
effect on the Company's operations. In addition, in any country or jurisdiction,
the  adoption of new  statutes,  laws,  rules or  regulations  or changes in the
interpretation  of existing  statutes,  laws, rules or regulations  could have a
material adverse effect on the Company and its operations.  Although  management
believes that the Company is in compliance,  in all material respects,  with the
statutes,  laws,  rules  and  regulations  of  every  jurisdiction  in  which it
operates,  no  assurance  can  be  given  that  the  Company's  compliance  with
applicable  statutes,  laws,  rules and  regulations  will not be  challenged by
foreign  authorities or that such  challenges  will not have a material  adverse
effect on the  Company's  financial  position or results of  operations  or cash
flows.

20.  SUBSEQUENT EVENTS

     In January 2000, a derivative lawsuit was filed against the Company's board
of directors  alleging a breach of fiduciary duty and self-dealing in connection
with  the  NSI  Acquisition,  the Nu Skin  USA  transaction  and the Big  Planet
Acquisition. The Company's board of directors has appointed a special litigation
committee to investigate the validity of the complaint.


<PAGE>


      MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER MATTERS

     COMMON STOCK.  The Company's Class A common stock is listed on the New York
Stock Exchange ("NYSE") and trades under the symbol "NUS". The Company's Class B
common stock has no established  trading  market.  The following  table is based
upon  information  available to the Company and sets forth the range of the high
and low sales prices for the  Company's  Class A common stock for the  quarterly
periods during 1998 and 1999 based upon quotations on the NYSE.


         Quarter Ended                         High           Low
         -------------                       --------      --------
         March 31, 1998                      $  25.75      $  15.75
         June 30, 1998                          28.69         15.50
         September 30, 1998                     19.25         10.19
         December 31, 1998                      25.63         10.31

         Quarter Ended                         High           Low
         -------------                       --------      --------
         March 31, 1999                      $  25.25      $  17.75
         June 30, 1999                          22.88         15.50
         September 30, 1999                     22.00         10.69
         December 31, 1999                      14.63          8.50


     The  market  price of the  Company's  Class A common  stock is  subject  to
significant  fluctuations  in response to variations in the Company's  quarterly
operating  results,  general trends in the market for the Company's products and
product candidates, economic and currency exchange issues in the foreign markets
in which the Company  operates and other  factors,  many of which are not within
the control of the Company. In addition,  broad market fluctuations,  as well as
general economic,  business and political  conditions,  may adversely affect the
market for the  Company's  Class A common  stock,  regardless  of the  Company's
actual or projected performance.

     The closing  price of the  Company's  Class A common stock on March 6, 2000
was $9.3125.  The approximate number of holders of record of the Company's Class
A common  stock  and  Class B common  stock as of March 6,  2000 was 997 and 69,
respectively. This number of record holders does not represent the actual number
of  beneficial  owners of shares of the  Company's  Class A common stock because
shares are frequently held in "street name" by securities dealers and others for
the benefit of individual owners who have the right to vote their shares.

     The  Company  has not paid or declared  any cash  dividends  on its Class A
common  stock or Class B  common  stock.  Any  future  determination  as to cash
dividends  will depend upon the earnings and  financial  position of the Company
and such other factors as the Company's Board of Directors may deem appropriate.





                                   EXHIBIT 21

                           Subsidiaries of Registrant

Nu Family Benefits Insurance Brokerage, Inc., a Utah corporation

Nu Skin Argentina, Inc., a Utah corporation with an Argentine branch

Nu Skin Asia Investment, Inc., a Delaware corporation

Nu Skin Australia, Inc., a Utah corporation

Nu Skin Belgium, NV, a Belgium corporation

Big Planet, Inc., a Delaware corporation

Nu Skin Brazil, Ltda., a Brazilian corporation

Nu Skin Canada, Inc., a Utah corporation

Cedar Meadows LLC, a Utah limited liability company

Nu Skin Chile, S.A., a Chilean corporation

Cygnus Resources, Inc., a Delaware corporation

Nu Skin Europe, Inc., a Delaware corporation

Nu Skin France, SARL, a French corporation

Nu Skin Germany, GmbH, a German corporation

Nu Skin Guatemala, S.A., a Guatemalan corporation domesticated in the State of
     Delaware

Nu Skin Hong Kong, Inc., a Utah corporation

Nu Skin International, Inc., a Utah corporation, also doing business as NSE
     Network Management Company and Pharmanex Manufacturing Company

Nu Skin International Management Group, Inc., a Utah corporation

Nu Skin Italy, Srl, an Italy corporation

Nu Skin Japan Company Limited, a Japanese corporation

NSE Korea, Ltd., a Korean corporation domesticated in the State of Delaware

Nu Skin Mexico, S.A. de C.V., a Mexico corporation domesticated in the State of
     Delaware

Nu Skin Netherlands, B.V., a Netherlands corporation

Nu Skin New Zealand, Inc., a Utah corporation

Pharmanex, Inc., a Delaware corporation

Pharmanex Japan, Ltd., a Japanese corporation

Nu Skin Philippines, Inc., a Delaware corporation with a Philippines branch


<PAGE>


Nu Skin Poland Sp. z o.o., a Poland corporation

Sage Acquisition Corporation, a Delaware corporation

Nu Skin Scandinavia A.S., a Denmark corporation

Shanghai Harmony, Daily Use and Health Products Co., Ltd., a Chinese corporation

Nu Skin Spain, S.L., a Spain corporation

Nu Skin Taiwan, Inc., a Utah corporation

Nu Skin Personal Care (Thailand), Ltd., a Thailand corporation domesticated in
     the State of Delaware

Nu Skin U.K., Ltd., a United Kingdom corporation

Nu Skin United States, Inc., a Delaware corporation

Zhejiang Cinogen Pharmaceutical Co., Ltd., a Sino-American joint venture





                       CONSENT OF INDEPENDENT ACCOUNTANTS

We  hereby  consent  to  the  incorporation  by  reference  in the  Registration
Statement on Form S-3 (No. 333-12073) and in the Registration Statements on Form
S-8 (Nos. 333-48611, 333-68407, and 333-95033) of our report dated March 3, 2000
relating to the financial statements, which appears in the 1999 Annual Report to
Stockholders of Nu Skin Enterprises, Inc., which is incorporated by reference in
the Annual Report on Form 10-K of Nu Skin  Enterprises,  Inc. for the year ended
December 31, 1999.

/s/ PricewaterhouseCoopers LLP
PricewaterhouseCoopers LLP
Salt Lake City, Utah
March 22, 2000




                     CONSENT OF INDEPENDENT ACCOUNTANTS


We consent to the  incorporation by reference in the  Registration  Statement on
Form S-3 (No.  333-12073) and in the  Registration  Statements on Form S-8 (Nos.
333-48611,  333-68407 and  333-95033)  of our report dated April 1, 1998,  which
appears in the Annual Report on Form 10-K of Nu Skin  Enterprises,  Inc. for the
year ended December 31, 1999.

                             /s/ Grant Thornton LLP


Provo, Utah
March 22, 2000


<PAGE>

                              REPORT OF INDEPENDENT
                          CERTIFIED PUBLIC ACCOUNTANTS



Board of Directors
Nu Skin Acquired Entities


We have audited the  accompanying  combined  balance  sheet of Nu Skin  Acquired
Entities (collectively,  the Entities), as of December 31, 1997, and the related
combined statement of earnings,  shareholders' equity (deficit),  and cash flows
for the year  ended  December  31,  1997.  These  financial  statements  are the
responsibility of the Entities' management.  Our responsibility is to express an
opinion on these financial statements based on our audit.

We conducted our audit in accordance with generally accepted auditing standards.
Those standards  require that we plan and perform the audit to obtain reasonable
assurance   about  whether  the  financial   statements  are  free  of  material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audit provides a reasonable basis for our opinion.

In our opinion,  the financial  statements  referred to above present fairly, in
all material respects,  the financial position of Nu Skin Acquired Entities,  as
of December 31, 1997,  and the combined  results of their  operations  and their
combined cash flows for the year ended  December 31, 1997,  in  conformity  with
generally accepted accounting principles.



                                      /s/ Grant Thornton LLP


Provo, Utah
April 1, 1998



<TABLE> <S> <C>


<ARTICLE>                     5
<LEGEND>
This  schedule  contains  summary  financial   information  extracted  from  the
financial  statements  as of and for the year  ended  December  31,  1999 and is
qualified in its entirety by reference to such financial statements.
</LEGEND>
<MULTIPLIER>                                   1000

<S>                                           <C>
<PERIOD-TYPE>                                   12-Mos
<FISCAL-YEAR-END>                          Dec-31-1999
<PERIOD-END>                               Dec-31-1999
<CASH>                                         110,162
<SECURITIES>                                         0
<RECEIVABLES>                                   18,160
<ALLOWANCES>                                         0
<INVENTORY>                                     85,751
<CURRENT-ASSETS>                               282,885
<PP&E>                                         124,657
<DEPRECIATION>                                  66,709
<TOTAL-ASSETS>                                 643,215
<CURRENT-LIABILITIES>                          208,324
<BONDS>                                         89,419
                                0
                                          0
<COMMON>                                            87
<OTHER-SE>                                     309,292
<TOTAL-LIABILITY-AND-EQUITY>                   643,215
<SALES>                                        894,249
<TOTAL-REVENUES>                               894,249
<CGS>                                          151,681
<TOTAL-COSTS>                                  764,402
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                   0
<INCOME-PRETAX>                                128,436
<INCOME-TAX>                                    41,742
<INCOME-CONTINUING>                             86,694
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    86,694
<EPS-BASIC>                                     1.00
<EPS-DILUTED>                                      .99



</TABLE>


© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission