NU SKIN ENTERPRISES INC
SC 13G/A, 2000-02-11
DRUGS, PROPRIETARIES & DRUGGISTS' SUNDRIES
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549




                                  SCHEDULE 13G/A


                    Under the Securities Exchange Act of 1934
                               (Amendment No. 3)*

                            Nu Skin Enterprises, Inc.
                                (Name of Issuer)

                              Class A Common Stock
                         (Title of Class of Securities)

                                   67018T-10-5
                                 (CUSIP Number)


                                December 31, 1999
             (Date of Event Which Requires Filing of this Statement)

Check the  appropriate box to designate the rule pursuant to which this Schedule
is filed.

         [ ]  Rule 13d-1(b)

         [ ]  Rule 13d-1(c)

         [X]  Rule 13d-1(d)

*The  remainder of this cover page shall be filled out for a reporting  person's
initial filing on this form with respect to the subject class of securities, and
for any  subsequent  amendment  containing  information  which  would  alter the
disclosures provided in a prior cover page.


The information required in the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the  Securities  Exchange  Act of
1934 ("Act") or otherwise  subject to the liabilities of that section of the Act
but  shall be  subject  to all other  provisions  of the Act  (however,  see the
Notes).





Potential persons who are to respond to the collection of information  contained
in this form are not  required to respond  unless the form  displays a currently
valid OMB control number


<PAGE>

                        SCHEDULE 13G/A (AMENDMENT NO. 3)
                              CUSIP NO. 67018T-10-5


1         NAMES OF REPORTING PERSONS.
          I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES ONLY).

                             Keith R. Halls

2         CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (SEE INSTRUCTIONS)
                                                                        (a) [ ]
                                                                        (b) [ ]
3         SEC USE ONLY

4         CITIZENSHIP OR PLACE OF ORGANIZATION
                             United States of America

                   5   SOLE VOTING POWER
  NUMBER                     318,519 **SEE ITEM 4
 OF SHARES
BENEFICIALLY       6   SHARED VOTING POWER
  OWNED BY                   28,993 **SEE ITEM 4
    EACH
  REPORTI          7   SOLE DISPOSITIVE POWER
 PERSON WITH:                318,519 **SEE ITEM 4

                   8   SHARED DISPOSITIVE POWER
                             28,993 **SEE ITEM 4

9         AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
                             347,512 **SEE ITEM 4

10        CHECK IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES
          (SEE INSTRUCTIONS)
                                                                             [ ]

11        PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
                             1.1%

12        TYPE OF REPORTING PERSON (SEE INSTRUCTIONS)
                             IN

                               Page 2 of 6 Pages

<PAGE>

                        SCHEDULE 13G/A (AMENDMENT NO. 3)
                              CUSIP NO. 67018T-10-5


Item 1
     (a)  Name of Issuer

          The name of the issuer is Nu Skin Enterprises, Inc. (the "Issuer").

     (b)  Address of Issuer's Principal Executive Offices

          The  address of the  Issuer's  principal  executive  office is 75 West
          Center  Street,  Provo,  Utah 84601.

Item 2
     (a)  Name of Person Filing

          This report is being filed by Keith R. Halls (the "Reporting Person").

     (b)  Address of Principal Business Office or, if none, Residence

          The address of the Reporting  Person's principal business office is 75
          West Center Street,  Provo,  Utah 84601.

     (c)  Citizenship The Reporting

          Person is a citizen  of the  United  States of  America.

     (d)  Title of Class of  Securities

          This report covers the Issuer's Class A Common Stock,  par value $.001
          per share (the  "Class A Common  Stock").

     (e)  CUSIP  Number

          The CUSIP number of the Class A Common Stock is 67018T-10-5.

Item 3.   Not applicable.

Item 4. Ownership.

     (a)  The  Reporting  Person  beneficially  owns  or may be  deemed  to
          beneficially  own 347,512  shares of Class A Common  Stock as follows:
          67,651  shares  of Class A Common  Stock,  and  279,861  shares of the
          Issuer's Class B Common Stock, par value $.001 per share (the "Class B
          Common Stock"), which is convertible on a one-for-one basis into Class
          A Common Stock at any time at the option of the holder.  The filing of
          the above  statement shall not be construed as an admission that Keith
          R.  Halls  is,  for the  purposes  of  Section  13(d)  or 13(g) of the
          Securities  Exchange Act of 1934, as amended,  the beneficial owner of
          the  following  shares  which were  included in the 347,512  shares of
          Common Stock  referenced  above:  7,136 shares of Class A Common Stock
          and  9,357  shares  of  Class B  Common  Stock  held  indirectly  as a
          co-trustee  for The Keith Ray and Anna Lisa Massaro Halls  Foundation;
          6,250  shares  of Class A Common  Stock  and  6,250  shares of Class B
          Common Stock held  indirectly as a co-trustee of The Keith R. and Anna
          Lisa Halls Fixed Charitable Trust; and 50,000 shares of Class B Common
          Stock held indirectly as the manager of CKB Rhino Company, L.C.

      (b) Each share of Class B Common Stock is  convertible  at any time at
          the  option of the holder  into one share of Class A Common  Stock and
          each share of Class B Common Stock is automatically converted into one
          share of Class A Common Stock upon the transfer of such share of Class
          B Common  Stock to any person  who is not a  Permitted  Transferee  as
          defined in the Amended and Restated  Certificate of  Incorporation  of
          the Issuer.  Assuming  conversion of all outstanding 279,861 shares of
          Class B Common  Stock  beneficially  owned or that may be deemed to be
          beneficially owned by him, the Reporting Person would beneficially own
          or may be deemed to beneficially  own 347,512 shares of Class A Common
          Stock which would  constitute 1.1% of the number of shares of the then
          outstanding Class A Common Stock.

          Each share of Class A Common Stock  entitles the holder to one vote on
          each matter submitted to a vote of the Issuer's  Stockholders and each

                                Page 3 of 6 Pages
<PAGE>
                        SCHEDULE 13G/A (AMENDMENT NO. 3)
                              CUSIP NO. 67018T-10-5

          share of Class B Common Stock entitles the holder to ten votes on each
          such matter, including the election of directors.  Assuming conversion
          of all outstanding 279,861 shares of Class B Common Stock beneficially
          owned or that may be deemed to be beneficially  owned by the Reporting
          Person, he would beneficially own or may be deemed to beneficially own
          347,512 shares of Class A Common Stock which would  constitute 0.1% of
          the aggregate voting power of the Issuer.

          Assuming no conversion of the  outstanding  279,861  shares of Class B
          Common  Stock   beneficially  owned  or  that  may  be  deemed  to  be
          beneficially  owned by the Reporting Person, he would beneficially own
          or may be deemed to  beneficially  own 67,651 shares of Class A Common
          Stock  and  279,861  shares  of  Class  B  Common  Stock  which  would
          constitute  0.5% of the aggregate  voting power of the Issuer and 0.4%
          of the total  combined  number  of shares of Class A Common  Stock and
          Class B Common Stock then outstanding.

      (c) (i) Assuming conversion of all outstanding 264,254 shares of Class
          B  Common  Stock  beneficially  owned  or  that  may be  deemed  to be
          beneficially  owned by Keith R.  Halls,  with  respect to which he has
          sole power to vote or direct the vote,  Keith R. Halls would have sole
          power to vote or direct the vote of  318,519  shares of Class A Common
          Stock  as  follows:  268,519  shares  of  Class A  Common  Stock  held
          directly; and 50,000 shares of Class A Common Stock held indirectly as
          the manager of CKB Rhino Company, L.C.

          (ii) Assuming  conversion of all outstanding  15,607 shares of Class B
          Common  Stock   beneficially  owned  or  that  may  be  deemed  to  be
          beneficially  owned by Keith R.  Halls,  with  respect to which he has
          shared  power to vote or direct the vote,  Keith R.  Halls  would have
          shared  power to vote or direct  the vote of 28,993  shares of Class A
          Common  Stock as follows:  16,493  shares of Class A Common Stock held
          indirectly  as a  co-trustee  of The Keith  Ray and Anna Lisa  Massaro
          Halls  Foundation;  and  12,500  shares of Class A Common  Stock  held
          indirectly  as a co-trustee  of The Keith R. and Anna Lisa Halls Fixed
          Charitable Trust.

          (iii) Assuming conversion of all outstanding 264,254 shares of Class B
          Common  Stock   beneficially  owned  or  that  may  be  deemed  to  be
          beneficially  owned by Keith R.  Halls,  with  respect to which he has
          sole power to dispose or direct the disposition,  Keith R. Halls would
          have sole power to dispose or direct the disposition of 318,519 shares
          of Class A Common Stock as follows:  268,519  shares of Class A Common
          Stock held  directly;  and 50,000  shares of Class A Common Stock held
          indirectly as the manager of CKB Rhino Company, L.C.

          (iv) Assuming  conversion of all outstanding  15,607 shares of Class B
          Common  Stock   beneficially  owned  or  that  may  be  deemed  to  be
          beneficially  owned by Keith R.  Halls,  with  respect to which he has
          shared  power to  dispose or direct  the  disposition,  Keith R. Halls
          would have shared power to dispose or direct the disposition of 28,993
          shares of Class A Common  Stock as follows:  16,493  shares of Class A
          Common Stock held indirectly as a co-trustee of The Keith Ray and Anna
          Lisa Massaro  Halls  Foundation;  and 12,500  shares of Class A Common
          Stock held  indirectly  as a co-trustee  of The Keith R. and Anna Lisa
          Halls Fixed Charitable Trust.

Item 5.   Ownership of Five Percent or Less of a Class Not  applicable.

Item 6.   Ownership of More than Five Percent on Behalf of Another Person.

          Not applicable.

Item 7.   Identification  and  Classification of the Subsidiary Which  Acquired
          the Security Being Reported on by the Parent Holding Company

          Not applicable.

                               Page 4 of 6 Pages

<PAGE>
                        SCHEDULE 13G/A (AMENDMENT NO. 3)
                              CUSIP NO. 67018T-10-5


Item 8.   Identification and classification of Members of the Group

          Not applicable.

Item 9.   Notice of Dissolution of Group

          Not applicable.

Item 10. Certification

          Not applicable.


                               Page 5 of 6 Pages


<PAGE>

                        SCHEDULE 13G/A (AMENDMENT NO. 3)
                              CUSIP NO. 67018T-10-5



                                    SIGNATURE

          After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information  set forth in this statement is true,  complete and
correct.



                                                /s/ Keith R. Halls
                                                By:     Keith R. Halls
                                                Dated:  February 10, 2000



                               Page 6 of 6 Pages

<PAGE>


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