NU SKIN ENTERPRISES INC
DEF 14A, 2000-04-11
DRUGS, PROPRIETARIES & DRUGGISTS' SUNDRIES
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                                  SCHEDULE 14A
                                 (Rule 14a-101)

                     INFORMATION REQUIRED IN PROXY STATEMENT

                            SCHEDULE 14A INFORMATION

           Proxy Statement Pursuant to Section 14(a) of the Securities
                      Exchange Act of 1934 (Amendment No.        )

Filed by the Registrant [X]
Filed by a Party other than the Registrant [ ]
Check the appropriate box:
[ ]Preliminary Proxy Statement     [ ]Confidential,  For Use of the  Commission
                                      Only (as permitted by Rule 14a-6(e)(2))
[X]Definitive Proxy Statement
[ ]Definitive Additional Materials
[ ]Soliciting  Material  Pursuant to Rule 14a-11(c) or Rule 14a-12

                            Nu Skin Enterprises, Inc.
                (Name of Registrant as Specified in Its Charter)

    (Name of Person(s) Filing Proxy Statement, if Other Than the Registrant)
Payment of Filing Fee (Check the appropriate box):

     [X]No fee required.
     [ ]Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.
     (1)Title of each class of securities to which transaction applies:

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     (2) Aggregate number of securities to which transaction applies:

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     (3) Per unit  price  or other  underlying  value  of  transaction  computed
pursuant to Exchange Act Rule 0-11 (set forth the amount on which the filing fee
is calculated and state how it was determined):

- --------------------------------------------------------------------------------

     (4) Proposed maximum aggregate value of transaction:

- --------------------------------------------------------------------------------

     (5) Total fee paid:

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     [ ] Fee paid previously with preliminary materials:

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     [ ] Check box if any part of the fee is offset as provided by Exchange  Act
Rule  0-11(a)(2)  and identify the filing for which the  offsetting fee was paid
previously.  Identify the previous filing by registration  statement  number, or
the form or schedule and the date of its filing.

     (1) Amount previously paid:

- --------------------------------------------------------------------------------

     (2) Form, Schedule or Registration Statement no.:

- --------------------------------------------------------------------------------

     (3) Filing Party:

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     (4) Date Filed:

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<PAGE>


[GRAPHIC OMITTED] Nu Skin Logo


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                   NOTICE OF ANNUAL MEETING OF STOCKHOLDERS OF

                            NU SKIN ENTERPRISES, INC.

                                  May 11, 2000

- --------------------------------------------------------------------------------


         NOTICE IS HEREBY  GIVEN that the Annual  Meeting of  Stockholders  (the
"Annual  Meeting") of Nu Skin  Enterprises,  Inc., a Delaware  corporation  (the
"Company"),  will be held at 4:00 p.m.,  Mountain  time,  on May 11, 2000 at the
corporate offices of the Company, 75 West Center Street,  Provo, Utah 84601, for
the following purposes, which are more fully described in the Proxy Statement:

     1. To elect a Board of Directors consisting of ten directors to serve until
the next  annual  meeting of  stockholders  or until their  successors  are duly
elected and qualified;

     2. To approve the Company's 2000 Employee Stock Purchase Plan;

     3. To ratify the selection of  PricewaterhouseCoopers  LLP as the Company's
independent auditors for the fiscal year ending December 31, 2000; and

     4. To transact  such other  business as may properly come before the Annual
Meeting or any adjournment or postponement thereof.

         The Board of  Directors  has fixed the close of  business  on March 24,
2000 as the record date for  determining  the  stockholders  entitled to receive
notice of and to vote at the Annual Meeting or any  adjournment or  postponement
thereof.

         You are  cordially  invited  to attend  the  Annual  Meeting in person.
However, to ensure your representation at the Annual Meeting, please mark, sign,
date and return the  accompanying  proxy as promptly as possible in the enclosed
postage-prepaid envelope. If you attend the Annual Meeting you may, if you wish,
withdraw your proxy and vote in person.

                              By Order of the Board of Directors,

                              /s/Blake M. Roney
                              BLAKE M. RONEY
                              Chairman of the Board

Provo, Utah, April 11, 2000


<PAGE>

[GRAPHIC OMITTED] Nu Skin Logo


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                                 PROXY STATEMENT

                            NU SKIN ENTERPRISES, INC.

                         ANNUAL MEETING OF STOCKHOLDERS
                           TO BE HELD ON MAY 11, 2000

- --------------------------------------------------------------------------------


                             SOLICITATION OF PROXIES

     The accompanying  proxy is solicited on behalf of the Board of Directors of
Nu Skin  Enterprises,  Inc.  (the  "Company")  for use at the Annual  Meeting of
Stockholders  (the "Annual  Meeting") to be held at the corporate offices of the
Company, 75 West Center Street, Provo, Utah 84601, on May 11, 2000 at 4:00 p.m.,
Mountain time, and at any adjournment or postponement  thereof, for the purposes
set forth in the  accompanying  Notice of Annual Meeting of  Stockholders.  Each
proposal  is  described  in more  detail in this Proxy  Statement.  These  proxy
solicitation materials were first sent or given to the Company's stockholders on
or about April 11, 2000.

     All shares represented by each properly executed,  unrevoked proxy received
in time for the Annual Meeting will be voted as directed by the stockholder.  If
no specific voting instructions are given, the proxy will be voted FOR:

     (1)  The election of the ten  nominees to the Board of Directors  listed in
          the proxy;

     (2)  The approval of the Company's 2000 Employee Stock Purchase Plan; and

     (3)  The ratification of the selection of PricewaterhouseCoopers LLP as the
          Company's independent auditors for the fiscal year ending December 31,
          2000.

If any other matters properly come before the Annual Meeting,  including,  among
other things, consideration of a motion to adjourn the Annual Meeting to another
time or place,  the persons  named in the  accompanying  proxy will vote on such
matters in accordance with their best judgment.

     Any proxy duly given  pursuant to this  solicitation  may be revoked by the
person  or  entity  giving it at any time  before  it is voted by  delivering  a
written  notice of revocation  to the  Secretary of the Company,  by executing a
later-dated  proxy and  delivering  it to the  Secretary  of the  Company  or by
attending the Annual  Meeting and voting in person  (although  attendance at the
Annual Meeting will not in and of itself constitute a revocation of the proxy).


<PAGE>


     The Company will bear the cost of solicitation of proxies. Expenses include
reimbursements paid to brokerage firms and others for their expenses incurred in
forwarding  solicitation  material  regarding  the Annual  Meeting to beneficial
owners of the Company's  voting stock.  Solicitation  of proxies will be made by
mail. The Company's  regular  employees may further solicit proxies by telephone
or  in  person,   and  will  not  receive   additional   compensation  for  such
solicitation.

                      OUTSTANDING SHARES AND VOTING RIGHTS

     Only stockholders of record at the close of business on March 24, 2000 (the
"Record  Date") are  entitled  to vote at the Annual  Meeting.  As of the Record
Date,  31,736,761  shares of the Company's  Class A Common Stock and  54,606,905
shares of the Company's Class B Common Stock were issued and  outstanding.  Each
outstanding  share of Class A Common Stock will be entitled to one vote and each
outstanding share of Class B Common Stock shall be entitled to ten votes on each
matter submitted to a vote of the stockholders at the Annual Meeting.  The Class
A Common  Stock and the Class B Common  Stock  will vote as a single  class with
respect to all matters  submitted  to a vote of the  stockholders  at the Annual
Meeting.  Certain subsidiaries of the Company hold an aggregate of approximately
250,000  shares of the Class A Common  Stock.  In  accordance  with the  General
Corporate  Law of the State of  Delaware,  these  shares  may not be voted  with
respect to any of the matters  presented at the Annual  Meeting and shall not be
counted in determining the presence of a quorum.

     In order to  constitute  a quorum for the conduct of business at the Annual
Meeting,  a majority of the issued and  outstanding  shares of the Common  Stock
entitled to vote at the Annual Meeting must be represented,  either in person or
by proxy,  at the Annual  Meeting.  Under  Delaware law,  shares  represented by
proxies that reflect  abstentions or "broker non-votes" (i.e.,  shares held by a
broker or nominee that are represented at the Annual  Meeting,  but with respect
to which  such  broker  or  nominee  is not  empowered  to vote on a  particular
proposal)  will be counted as shares that are  present and  entitled to vote for
purposes of determining the presence of a quorum.

         SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

     The following table sets forth certain information regarding the beneficial
ownership of the  Company's  Class A Common Stock and Class B Common Stock as of
March 15, 2000 by (i) each person (or group of affiliated  persons) who is known
by the Company to own  beneficially  more than 5% of the  outstanding  shares of
either the Class A Common  Stock or the Class B Common  Stock,  (ii) each of the
Company's directors,  (iii) each of the Company's executive officers whose names
appear  in  the  summary   compensation   table  under  the  caption  "Executive
Compensation," and (iv) all executive officers and directors of the Company as a
group.  Unless  otherwise  indicated in the footnotes to the table, the business
address of the 5% stockholders is 75 West Center Street,  Provo, Utah 84601, and
the  stockholders  listed have direct  beneficial  ownership and sole voting and
investment power with respect to the shares  beneficially  owned.  Each share of
Class B Common Stock is convertible at any time at the option of the holder into
one  share of  Class A Common  Stock,  and  each  share of Class B Common  Stock
automatically  converts into one share of Class A Common Stock upon the transfer
of such  share of Class B Common  Stock  to any  person  who is not a  Permitted
Transferee as defined in the Company's Certificate of Incorporation.


                                      -2-


<PAGE>


<TABLE>
<CAPTION>
                                               Class A               Class B            Voting
                                             Common Stock          Common Stock         Power
                                          ------------------    -------------------     -----
      Directors, Executive
   Officers, 5% Stockholders                Number        %       Number         %        %
- -------------------------------------     ----------    ----    ----------     ----     -----
<S>                                       <C>           <C>     <C>            <C>      <C>
Blake M. and Nancy L. Roney(1)            4,969,606     15.5    16,236,378     29.7     28.9
Nedra D. Roney(2)                         3,968,461     12.4    10,305,046     18.9     18.5
Sandra N. Tillotson(3)                    2,546,912      8.0     6,967,557     12.8     12.5
Craig S. Tillotson(4)                     1,268,006      4.0     4,004,587      7.3      7.1
R. Craig Bryson(5)                        1,218,007      3.8     3,855,741      7.1      6.9
Steven J. Lund(6)                           832,420      2.6     2,678,085      4.9      4.8
Brooke B. Roney(7)                          832,420      2.6     2,675,322      4.9      4.8
Keith R. Halls(8)                            47,651        *       279,861        *        *
Max L. Pinegar(9)                            37,827        *            --       --        *
Daniel W. Campbell(10)                       17,500        *            --       --        *
E.J. "Jake" Garn(10)                         17,500        *            --       --        *
Paula F. Hawkins(10)                         17,500        *            --       --        *
Andrew D. Lipman(11)                         14,500        *            --       --        *
Takashi Bamba(12)                            27,250        *            --       --        *
John Chou(13)                                26,965        *            --       --        *
Safeco Corporation (14)                   3,443,200     10.8            --       --        *
All directors and officers as a group     9,735,366     30.4    31,506,639     57.7     56.2
(17 persons)(15)
<FN>
*Less than 1%

(1)  Includes  2,301,515  shares of Class A Common Stock and 7,601,535 shares of
     Class B Common Stock held directly by Blake M. Roney;  2,301,514  shares of
     Class A Common  Stock and  7,601,535  shares of Class B Common  Stock  held
     directly  by Nancy L.  Roney;  366,577  shares of Class A Common  Stock and
     857,143  shares of Class B Common  Stock  held  indirectly  by Blake M. and
     Nancy L. Roney as  co-trustees  and with respect to which they share voting
     and  investment  power;  and  176,165  shares of Class B Common  Stock held
     indirectly  by Blake M. Roney as trustee  and with  respect to which he has
     sole voting and investment power.

(2)  Includes  300,000  shares  of  Class B  Common  Stock  held  indirectly  as
     co-trustee and with respect to which Ms. Roney shares voting and investment
     power.

(3)  Includes  250,000 shares of Class A Common Stock held indirectly as trustee
     and with  respect to which Ms.  Tillotson  has sole  voting and  investment
     power;  25,000  shares of Class A Common Stock and 20,000 shares of Class B
     Common Stock held  indirectly as  co-trustee  and with respect to which she
     shares voting and  investment  power;  and 500,000 shares of Class B Common
     Stock held  indirectly as manager of a limited  liability  company and with
     respect to which she has sole voting and investment power.

(4)  Includes 60,000 shares of Class A Common Stock and 52,500 shares of Class B
     Common  Stock  held  indirectly  as trustee  and with  respect to which Mr.
     Tillotson has sole voting and  investment  power;  30,000 shares of Class A
     Common Stock and 149,765 shares of Class B Common Stock held  indirectly as
     co-trustee and with respect to which he shares voting and investment power;
     and 1,000,000  shares of Class B Common Stock held indirectly as manager of
     a limited  liability  company and with  respect to which he has sole voting
     and investment power.

(5)  Includes  573,003  shares of Class A Common Stock and  1,892,621  shares of
     Class B Common Stock held by Mr.  Bryson's wife,  Kathleen D. Bryson,  with
     respect to which he may be deemed to share voting and investment power; and
     72,000  shares of Class A Common Stock and 70,500  shares of Class B Common



                                   -3-


<PAGE>

     Stock held  indirectly  as  co-trustee  and with respect to which he shares
     voting and investment power with his wife.

(6)  Includes  353,710  shares of Class A Common Stock and  1,259,876  shares of
     Class B Common Stock held by Mr. Lund's wife, Kalleen Lund, with respect to
     which he may be deemed to share voting and investment power; 102,763 shares
     of Class B Common  Stock held  indirectly  as trustee  and with  respect to
     which he has sole voting and investment  power; and 125,000 shares of Class
     A Common Stock and 55,571 shares of Class B Common Stock held indirectly as
     co-trustee and with respect to which he shares voting and investment  power
     with his wife.

(7)  Includes  401,210  shares of Class A Common Stock and  1,321,332  shares of
     Class B Common Stock held by Brooke B. Roney's wife,  Denice R. Roney, with
     respect to which he may be deemed to share voting and investment power; and
     30,000  shares of Class A Common Stock and 32,657  shares of Class B Common
     Stock held  indirectly  as  co-trustee  and with respect to which he shares
     voting and investment power with his wife.

(8)  Includes 50,000 shares of Class B Common Stock held indirectly by Mr. Halls
     as the manager of a limited  liability company and with respect to which he
     has sole voting and investment  power;  and 13,386 shares of Class A Common
     Stock  and  15,607  shares  of  Class B Common  Stock  held  indirectly  as
     co-trustee and with respect to which he shares voting and investment power.

(9)  Includes  11,500 shares of Class A Common Stock that may be acquired by Mr.
     Pinegar pursuant to presently exercisable non-qualified stock options.

(10) Includes 15,000 shares of Class A Common Stock that may be acquired by each
     of Mr. Campbell, Mr. Garn and Ms. Hawkins pursuant to presently exercisable
     non-qualified stock options.

(11) Includes 10,000 shares of Class A Common Stock that may be acquired by Mr.
     Lipman pursuant to presently exercisable non-qualified stock options.

(12) Includes 17,500 shares of Class A Common Stock that may be acquired by Mr.
     Bamba pursuant to presently exercisable non-qualified stock options.

(13) Includes 17,000 shares of Class A Common Stock that may be acquired by Mr.
     Chou pursuant to presently exercisable non-qualified stock options.

(14) The  information  regarding  the  number of shares  beneficially  owned or
     deemed to be  beneficially  owned by Safeco  Corporation  was taken  from a
     Schedule  13G  filed  by that  entity  with  the  Securities  and  Exchange
     Commission  dated  February  11,  2000.  The  business  address  of  Safeco
     Corporation is 4333 Brooklyn Avenue N.E., Seattle, Washington 98185.

(15) Includes  413,575 shares of Class A Common Stock that may be acquired upon
     exercise of presently exercisable options.
</FN>
</TABLE>


                                      -4-


<PAGE>


                                   PROPOSAL 1
                              ELECTION OF DIRECTORS

     Directors  are  elected at each  Annual  Meeting of  Stockholders  and hold
office until their  successors are duly elected and qualified at the next Annual
Meeting  of  Stockholders.  The  Company's  Bylaws  provide  that  the  Board of
Directors will consist of a minimum of five and a maximum of 11 directors,  with
the number being  designated by the Board of  Directors.  The Board of Directors
has  currently  fixed the  authorized  number of directors  at ten.  Each of the
nominees  for  election  to the Board of  Directors  is  currently  serving as a
director of the Company.  All of the nominees were previously  elected to his or
her present term of office by the stockholders of the Company, except for Andrew
D. Lipman who was  appointed by the Board of Directors to serve as a director in
May 1999 when the Board of Directors was expanded to ten directors. The Board of
Directors is currently  considering  expanding  the Board of Directors to eleven
members and adding an additional  independent  director.  To date, however,  the
Company has not identified any person to be nominated at the Annual Meeting.  If
and when an appropriate candidate is identified,  it is likely that the Board of
Directors  will increase the size of the Board and elect such candidate to serve
as a director until the next Annual Meeting of the Stockholders.

     Directors  will be elected by a favorable vote of a plurality of the shares
of voting  stock  present and  entitled to vote,  in person or by proxy,  at the
Annual Meeting.  The ten nominees  receiving the highest number of votes will be
elected to serve as directors. Accordingly,  abstentions and broker non-votes as
to the  election of  directors  will not affect the  election of the  candidates
receiving the plurality of votes. Unless instructed to the contrary,  the shares
represented  by proxies will be voted FOR the election of the ten nominees named
below.  Although it is anticipated  that each nominee will be able to serve as a
director,  should any nominee become unavailable to serve, proxies will be voted
for such other person or persons as may be designated by the Company's  Board of
Directors.

    THE BOARD OF DIRECTORS RECOMMENDS THAT STOCKHOLDERS VOTE FOR EACH OF THE
               TEN NOMINEES TO THE COMPANY'S BOARD OF DIRECTORS.

     Set forth below are the name,  age and business  experience  of each of the
ten nominees for election as directors of the Company.

     Blake M. Roney, 42, has served as Chairman of the Board since the Company's
inception.  Mr. Roney was a founder of Nu Skin  International,  Inc.  ("NSI") in
1984 and served as its Chief Executive Officer and President until the Company's
acquisition  of NSI in March 1998.  Since the Company's  acquisition of NSI, Mr.
Roney  has  served  as  Chairman  of the  Board of the  Company  and each of its
subsidiaries. He received a B.S. degree from Brigham Young University.

     Steven J. Lund,  46, has been  President,  Chief  Executive  Officer  and a
director of the Company since its inception. Mr. Lund was a founding shareholder
of NSI and served as the  Executive  Vice  President of NSI until the  Company's
acquisition  of NSI.  Mr.  Lund  previously  worked as an  attorney  in  private
practice.  He received a B.A.  degree from Brigham Young  University  and a J.D.
degree from Brigham Young University's J. Reuben Clark Law School.

     Sandra N. Tillotson,  43, has served as a director of the Company since its
inception  and as Senior Vice  President  since May 1998.  Ms.  Tillotson  was a
founding  shareholder  of NSI and  served  as a Vice  President  of NSI from its
formation  until the  acquisition of NSI. She earned a B.S.  degree from Brigham
Young University.

     Keith R. Halls,  42, has served as Secretary  and a director of the Company
since its  inception  and has been a Senior Vice  President of the Company since
May 1998. Mr. Halls was a director,  Vice


                                      -5-

<PAGE>


President and shareholder of NSI prior to the Company's  acquisition of NSI. Mr.
Halls  continues to serve as a director of the Company's  subsidiaries.  He is a
Certified  Public  Accountant.  Mr. Halls received a B.A. degree from Stephen F.
Austin State University and a B.S. degree from Brigham Young University.

     Brooke B.  Roney,  37, has served as a director  of the  Company  since its
inception.  Mr. Roney has been a Senior Vice  President of the Company since May
1998. He was a founding  shareholder  of NSI and served as a Vice  President and
director of NSI until the Company's acquisition of NSI.

     Max L.  Pinegar,  68,  has served as a director  of the  Company  since its
inception and was  appointed to serve as a Senior Vice  President of the Company
in January 2000. Mr. Pinegar previously served as a Senior Vice President of the
Company from May 1998 until his  retirement in November  1998. He also served as
General Manager of NSI from 1989 and as Vice President of NSI from 1992 until he
retired  in  November  1998.  He  received  a B.A.  degree  from  Brigham  Young
University and an M.B.A. degree from the University of Utah.

     Daniel W. Campbell, 45, has served as a director of the Company since March
1997.  Mr.  Campbell has been a Managing  General  Partner of EsNet,  Ltd. since
1994.  From 1992 to 1994,  Mr.  Campbell was the Senior Vice President and Chief
Financial Officer of WordPerfect  Corporation and prior to that was a partner of
Price Waterhouse LLP. He received a B.S. degree from Brigham Young University.

     E.J.  "Jake" Garn,  67, has served as a director of the Company since March
1997.  Senator Garn has been Vice Chairman of Huntsman  Corporation,  one of the
largest privately held companies in the United States,  since 1993. He currently
serves as a director  for Morgan  Stanley  Dean Witter  Advisors,  a mutual fund
company;  United Space Alliance Board, a prime contractor for the space shuttle;
and  Franklin  Covey & Co.,  Inc.,  a provider of time  management  seminars and
products.  From 1974 to 1993,  Senator  Garn was a member of the  United  States
Senate and served on numerous Senate Committees.  He received a B.S. degree from
the University of Utah.

     Paula F.  Hawkins,  73, has served as a director of the Company since March
1997.  Senator  Hawkins has been the  principal of Paula  Hawkins &  Associates,
Inc., a management  consulting  company,  since 1988. From 1980 to 1986, Senator
Hawkins was a member of the United States  Senate and served on numerous  Senate
Committees.

     Andrew D.  Lipman,  48, has served as a director of the  Company  since May
1999.   Since   1998,   Mr.   Lipman  has  been  a  partner   and  head  of  the
Telecommunications  Group of Swidler Berlin Shereff Friedman, LLP, a Washington,
D.C. law firm. He is currently Vice Chairman of the firm. From 1987 to 1997, Mr.
Lipman also served as Senior Vice President for Legal and Regulatory Affairs for
MFS  Communications,  Co., a competitive  telecommunications  provider.  He also
currently  serves as a director  of DSET  Corporation,  a software  provider  to
competitive  local  telephone  carriers.  He  received  a B.A.  degree  from the
University of Rochester and a J.D. degree from Stanford University. Mr. Lipman's
law firm provides legal  services to Big Planet,  Inc. and the Company from time
to time.

     Blake M. Roney and Brooke B. Roney are  brothers.  The Company is not aware
of any other family relationships among any directors or executive officers. The
Certificate of Incorporation of the Company contains  provisions  eliminating or
limiting the personal  liability of  directors  for  violations  of a director's
fiduciary duty to the extent permitted by the Delaware General Corporation Law.


                                      -6-


<PAGE>


Board of Directors Meetings and Committees

     The Board of  Directors  held five  meetings  during the fiscal  year ended
December 31, 1999.  Each director  attended at least 75% of the aggregate of the
total number of meetings of the Board of  Directors  held during such period and
the total number of meetings  held during such period by all  committees  of the
Board of Directors on which that director served.

     The Company has standing Audit, Compensation and Executive Committees,  but
has not  established a Nominating  Committee.  The Audit  Committee  members are
Daniel W. Campbell, E.J. "Jake" Garn, Andrew D. Lipman and Paula F. Hawkins. Mr.
Campbell  is  the  Chairman  of  the  Audit  Committee.  The  Audit  Committee's
responsibilities include, among other things,  recommending the selection of the
Company's  independent public  accountants to the Board of Directors,  reviewing
the activities and the reports of the independent public accountants,  reviewing
the  independence  of the  independent  public  accountants  and  examining  the
adequacy of the Company's  internal  controls and internal  auditing methods and
procedures. The Audit Committee met three times during 1999.

     The Compensation  Committee  members currently consist of E.J. "Jake" Garn,
Paula F. Hawkins,  Daniel W. Campbell and Andrew D. Lipman.  Mr. Campbell is the
Chairman of the Compensation  Committee.  Keith R. Halls and Max L. Pinegar also
served on the  Compensation  Committee  in 1999.  The  Compensation  Committee's
responsibilities include, among other things, establishing the salaries, bonuses
and  other  compensation  to be paid to the  Company's  executive  officers  and
administering  the Company's  Second  Amended and Restated 1996 Stock  Incentive
Plan. The Compensation Committee met seven times during 1999.

     The  Executive  Committee  members are Blake M.  Roney,  Steven J. Lund and
Keith R. Halls. Mr. Roney is the Chairman of the Executive Committee. The duties
of the  Executive  Committee  are,  to the  extent  authorized  by the  Board of
Directors,  to exercise  all the powers and  authority of the Board of Directors
with respect to the  management of the business and affairs of the Company.  The
Executive Committee met numerous times during 1999.

Compensation of Directors

     Each director who does not receive  compensation  as an officer or employee
of the Company or its affiliates is entitled to receive an annual fee of $35,000
for serving on the Board of  Directors,  a fee of $1,000 for each meeting of the
Board of Directors or any committee  meeting thereof  attended and an additional
fee of $1,000  for each  committee  meeting  attended  if such  director  is the
chairperson  of that  committee.  Each  director may be  reimbursed  for certain
expenses incurred in attending Board of Directors and committee meetings.

     In addition,  directors may be granted  options or stock bonus awards under
the Second Amended and Restated 1996 Stock  Incentive  Plan. On May 4, 1999, the
Company  granted  each of E.J.  "Jake"  Garn,  Paula F.  Hawkins  and  Daniel W.
Campbell  options  to acquire  2,500  shares of Class A Common  Stock  under the
Second Amended and Restated 1996 Stock  Incentive Plan. All of such options vest
on the day before the next annual meeting of the stockholders following the date
of grant.  All options  were  granted  with an exercise  price equal to the fair
market value of the Class A Common Stock on May 4, 1999,  the date of the grant.
Mr. Lipman  received a stock grant of 2,500 shares of Class A Common Stock and a
stock  option  grant for 10,000  shares of Class A Common  Stock at an  exercise
price of $17.00 per share upon his  appointment to the Board of Directors.  Each
of the  non-employee  directors of the Company will receive a stock option grant
for 7,500 shares of Class A Common Stock on the date of the Annual Meeting.


                                      -7-


<PAGE>


     Max L.  Pinegar,  a director of the Company,  served as a consultant to the
Company in 1999. See "Certain  Relationships and Transactions." Mr. Pinegar came
out of retirement  and is now currently  employed as a Senior Vice  President of
the Company.

                        EXECUTIVE OFFICERS OF THE COMPANY

     The executive  officers of the Company and  Presidents of the Company's key
subsidiaries as of March 15, 2000 were as follows:

       Name            Age                       Position
- -------------------    ---  ----------------------------------------------------
Blake M. Roney         42   Chairman of the Board
Steven J. Lund         46   President and Chief Executive Officer
Sandra N. Tillotson    43   Senior Vice President
Brooke B. Roney        37   Senior Vice President
Keith R. Halls         42   Senior Vice President and Secretary
Max L. Pinegar         68   Senior Vice President
Corey B. Lindley       35   Executive Vice President and Chief Financial Officer
M. Truman Hunt         40   Executive Vice President and General Counsel
Richard W. King        43   Chief Information Officer and President, Big Planet
Grant F. Pace          48   President, Nu Skin division
Joseph Y. Chang        47   President, Pharmanex
Mark L. Adams          48   Vice President Finance and Administration
Michael D. Smith       54   Vice President of North Asia
Takashi Bamba          64   President, Nu Skin Japan
John Chou              54   President, Nu Skin Taiwan

Set forth below is the business  background of each of the executive officers of
the Company.  Information on the business  background of each of Blake M. Roney,
Steven J. Lund, Sandra N. Tillotson,  Brooke B. Roney, Keith R. Halls and Max L.
Pinegar is set forth previously under the caption "Election of Directors."

     Corey B. Lindley has been the Chief Financial  Officer of the Company since
its inception and has been an Executive Vice President  since January 2000. From
1993 to 1996, he served as Managing Director, International, of NSI. Mr. Lindley
worked as the  International  Controller of NSI from 1991 to 1994.  From 1990 to
1991,  he served as  Assistant  Director  of  Finance of NSI.  Mr.  Lindley is a
Certified  Public  Accountant.  Prior to joining NSI in 1990,  he worked for the
accounting  firm of Deloitte & Touche LLP. He earned a B.S.  degree from Brigham
Young University and an M.B.A. degree from Utah State University.

     M. Truman Hunt has served as Vice  President and General  Counsel since May
1998. In January 2000, he was appointed to serve as an Executive Vice President.
He served as Vice  President of Legal  Affairs and Investor  Relations  from the
Company's  inception  until May 1998. He also served as Counsel to the President
of NSI from 1994 until 1996. From 1991 to 1994, Mr. Hunt served as President and
Chief  Executive  Officer of Better  Living  Products,  Inc.,  an NSI  affiliate
involved in the manufacture and distribution of houseware  products sold through
traditional  retail  channels.  Prior  to that  time,  he was a  securities  and
business  attorney in private  practice.  He received a B.S. degree from Brigham
Young University and a J.D. degree from the University of Utah.

     Richard  W.  King has  served  as the  President  of Big  Planet  since its
formation  in  October  1997.  Mr.  King was  appointed  to  serve as the  Chief
Information  Officer  of the  Company  in  January  2000.  From


                                      -8-

<PAGE>


August 1996 to September  1997,  Mr. King was  President  of Night  Technologies
International,  Inc.  From August 1993 to April 1996,  Mr. King was an Executive
Vice President of Novell, Inc., a leading network software company, where he had
responsibility over NetWare, Novell's flagship product. Mr. King received a B.S.
degree in Computer Science from Brigham Young University.

     Grant F. Pace was  appointed as the  President  of the Nu Skin  division in
October  1999.  Prior  to such  appointment,  he  served  as Vice  President  of
Southeast Asia and China from December 1997.  From 1992 to 1997, he was Regional
Vice President of Direct Selling in the Asian region for Sara Lee, and from 1988
to 1997, he was President and Regional  Managing  Director,  Southeast  Asia for
Avon Products,  Inc. He received a J.D. degree from Brigham Young University and
an M.B.A. degree from Harvard University.

     Joseph Y. Chang was  appointed as the President of Pharmanex in April 2000.
Prior to such  appointment,  Dr.  Chang  served as Vice  President  of  Clinical
Studies and  Pharmacology of Pharmanex from 1997. He was the President and Chief
Scientific Officer of Binary Therapeutics,  Inc., a development stage company in
the biotechnology  industry, from 1994 until 1997. Dr. Chang has nearly 20 years
of pharmaceutical  experience. He received a Ph.D. degree from the University of
London and a B.Sc. degree in 1974 from Portsmouth University.

     Mark L. Adams has served as Vice  President  of Finance and  Administration
for the  Company  since  January  2000.  He joined  the  Company in 1994 and has
previously  held  positions  as  Vice  President  of  Corporate  Services,  Vice
President  of Finance and  International  Controller.  Mr. Adams also worked for
eight years in the audit division of Arthur  Andersen LLP in Salt Lake City. Mr.
Adams earned a B.S. and an M.S. degree from Brigham Young University.

     Michael D.  Smith has been Vice  President  of North  Asia for the  Company
since  December 1997. Mr. Smith was Vice President of Operations for the Company
from its  inception  until  December  1997.  He also served  previously  as Vice
President of North Asian  Operations for NSI. In addition,  he served as General
Counsel of NSI from 1992 to 1996 and as  Director  of Legal  Affairs of NSI from
1989 to 1992. He earned B.S. and M.A.  degrees from Brigham Young University and
a J.D. degree from the University of Utah.

     Takashi  Bamba has served as President  and/or  General  Manager of Nu Skin
Japan Company, Ltd. ("Nu Skin Japan") since 1993. Prior to joining Nu Skin Japan
in 1993,  Mr. Bamba was President and Chief  Executive  Officer of Avon Products
Co., Ltd., the publicly traded Japanese subsidiary of Avon Products,  Inc., from
1988 to 1993. He received a B.A. degree from Yokohama National University.

     John Chou has served as President and/or General Manager of Nu Skin Taiwan,
Inc. ("Nu Skin Taiwan") since 1991.  Prior to joining Nu Skin Taiwan in 1991, he
spent 21 years in  international  marketing and management  with 3M Taiwan Ltd.,
Amway  Taiwan and  Universal  PR Co. Mr. Chou is the  Chairman of the Taiwan ROC
Direct Selling Association. He is also a member of Kiwanis International and the
Taiwan  American  Chamber of Commerce.  He received a B.A.  degree from Tan Kang
University in Taipei, Taiwan.


                                  SECTION 16(a)
                    BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

     Section 16(a) of the Securities Exchange Act of 1934, as amended,  requires
the Company's  officers and directors and persons who own beneficially more than
10% of a registered  class of the Company's  equity  securities to file with the
Securities  and  Exchange  Commission  and the New York Stock  Exchange  initial
reports of ownership and reports of changes in ownership of the Company's equity


                                      -9-


<PAGE>


securities.  Officers,  directors  and greater  than 10%  beneficial  owners are
required to furnish the Company  with copies of all Section  16(a)  reports they
file.

     Based solely upon a review of the copies of such  reports  furnished to the
Company or written  representations  that no other  reports were  required,  the
Company  believes  that  during the  fiscal  year ended  December  31,  1999 the
Company's  officers,  directors and greater than 10% beneficial  owners complied
with all applicable  Section 16(a) filing  requirements,  except that William E.
McGlashan,  Jr. filed a late report with respect to one transaction  relating to
the  shares  held in  escrow  as part of the  Pharmanex  acquisition  that  were
transferred back to the Company.  In addition,  Blake M. Roney,  Keith R. Halls,
Brooke B.  Roney and  Sandra N.  Tillotson  each  filed a late  report on Form 5
related to five late Form 4 transactions  in stock held by Nu Skin USA and other
corporate  affiliates of the Company,  which  included  transactions  related to
employee benefit plans of such entities and an indirect  transaction  related to
the sale of those affiliates to the Company.

                             EXECUTIVE COMPENSATION

     The following table sets forth certain information regarding the annual and
long-term compensation for services rendered in all capacities during the fiscal
years  ended  December  31,  1997,  1998 and 1999 of those  persons who were the
Company's  Chief  Executive  Officer,  the other  four most  highly  compensated
executive   officers  of  the  Company  and  the  Presidents  of  the  Company's
subsidiaries  operating  in its two  major  markets  (collectively,  the  "Named
Officers").

<TABLE>
<CAPTION>


                                                                      Summary Compensation Table

                                                                                                        Long-Term
                                                       Annual Compensation                             Compensation
                                      ----------------------------------------------------------     ----------------
                                                                                        Other           Securities
                                                                                       Annual           Underlying       All Other
Name and Principal Position           Year          Salary          Bonus          Compensation           Options      Compensation
- -----------------------------------   ----      --------------     --------       --------------     ---------------- --------------
<S>                                   <C>        <C>               <C>                <C>           <C>            <C>

Blake M. Roney ....................   1999      $   833,333       $      --       $       --               --       $   3,272(2)
     Chairman                         1998               --(1)      109,833               --               --              --
                                      1997               --              --               --               --              --

Steven J. Lund ....................   1999        1,000,000              --               --               --           3,019(2)
President and Chief Executive         1998          815,000(3)      112,380               --               --              --
Officer                               1997          275,779         227,752               --               --              --

Sandra N. Tillotson ...............   1999          500,000              --               --               --           1,928(2)
Senior Vice President                 1998          375,000(1)       91,682               --               --              --
                                      1997               --              --               --               --              --

Keith R. Halls ....................   1999          500,000              --               --               --           4,800(4)
Senior Vice President and Secretary   1998          375,000(1)       90,055               --               --           4,800(4)
                                      1997               --              --               --               --              --

Brooke B. Roney ...................   1999          500,000              --               --               --              --
Senior Vice President                 1998          375,000(1)       91,841               --               --              --
                                      1997               --              --               --               --              --

Takashi Bamba .....................   1999          397,727          15,783               --           30,000           3,450(6)
President, Nu Skin Japan              1998          330,769          27,564               --           20,000           3,450(6)
                                      1997          393,520         180,364          180,364(5)        25,000           3,450(6)

John Chou .........................   1999          306,000         100,000(7)        43,698(8)        20,000              --
President, Nu Skin Taiwan             1998          300,000         100,000(7)        43,727(8)        18,000              --
                                      1997          253,408          84,469           84,469(9)        25,000              --

- ---------------------
<FN>
(1)  The amounts shown for Blake M. Roney,  Sandra N. Tillotson,  Keith R. Halls
     and Brooke B. Roney do not include  amounts paid, or accrued,  by NSI prior
     to the Company's acquisition of NSI in March 1998.

(2)  Term life insurance payment.


                                      -10-


<PAGE>


(3)  During 1997 and the first three  months of 1998,  Mr. Lund was an executive
     officer  of NSI.  The  compensation  presented  in the  table  reflects  an
     allocation of the time spent by Mr. Lund providing  services to the Company
     and certain  subsidiaries  during 1997 and the first three  months of 1998.
     These  salaries  and bonuses  are in  addition  to any amounts  received or
     accrued during the relevant periods for Mr. Lund from NSI in return for his
     services to NSI prior to the acquisition of NSI in March 1998.

(4)  Consists of Company matching contributions under the Company's 401(k) plan.

(5)  Includes the deferred  portion of a bonus accrued  during the year reported
     pursuant to a cash bonus  long-term  incentive  plan for the  Presidents of
     certain  subsidiaries  of the  Company  and annual  lease  payments  for an
     automobile.

(6)  Annual premium for insurance policy.

(7)  Forgiveness of $100,000 of indebtedness. See "Employment Agreements" below.

(8)  Consists of payments of  approximately  $41,000  with respect to a car
     provided to Mr. Chou and certain other perquisites.

(9)  Includes  deferred  portion of a bonus  accrued  during  the year  reported
     pursuant to a cash bonus  long-term  incentive  plan for the  Presidents of
     certain subsidiaries and annual payments for an automobile and club dues.
</FN>
</TABLE>

   The following table sets forth certain  information with respect to grants of
stock options  pursuant to the Second Amended and Restated 1996 Stock  Incentive
Plan during fiscal year 1999 to the Named Officers.

<TABLE>
<CAPTION>

                                       Option Grants in Last Fiscal Year(1)

                                                                                 Potential
                                   Percentage                                Realizable Value at
                                    of Total                                     Assumed Annual
                                     Options     Exercise                    Rates of Stock Price
                                   Granted to    or Base                         Appreciation
                       Options     Employees      Price                       for Option Term(2)
                       Granted     in Fiscal       per       Expiration    -----------------------
       Name            (Shares)       Year        Share         Date           5%           10%
- -------------------    --------    ----------    --------    ----------    ---------    ----------
<S>                    <C>         <C>           <C>         <C>           <C>          <C>
Blake M. Roney                0            --          --            --           --            --
Steven J. Lund                0            --          --            --           --            --
Sandra N. Tillotson           0            --          --            --           --            --
Keith R. Halls                0            --          --            --           --            --
Brooke B. Roney               0            --          --            --           --            --
Takashi Bamba            30,000           2.4%   $  12.94       8/31/09    $ 244,137    $  618,691
John Chou                20,000           1.6       12.94       8/31/09      162,758       412,461
- ------------
<FN>
(1)  All options  granted become  exercisable in four equal annual  installments
     beginning  on the date of  grant.  Options  are  granted  for a term of ten
     years, subject to earlier termination in certain events. The exercise price
     is equal to the fair market  value of the Class A Common  Stock on the date
     of grant. The Compensation Committee retains discretion, subject to certain
     restrictions, to modify the terms of outstanding options.


                                      -11-


<PAGE>


(2)  Potential gains are net of the exercise price,  but before taxes associated
     with the  exercise.  Amounts  represent  hypothetical  gains  that could be
     achieved for the  respective  options if exercised at the end of the option
     term. The assumed 5% and 10% rates of stock price appreciation are provided
     in accordance with the rules of the Securities and Exchange Commission, and
     do not represent the Company's estimate or projection of the future Class A
     Common Stock price.  Actual  gains,  if any, on stock option  exercises are
     dependent upon the future  financial  performance  of the Company,  overall
     market conditions and the option holder's continued  employment through the
     vesting  period.   This  table  does  not  take  into  account  any  actual
     appreciation  in the  price of the  Class A Common  Stock  from the date of
     grant.
</FN>
</TABLE>


   The  following  table  sets  forth  certain   information   with  respect  to
unexercised  options under the Second Amended and Restated 1996 Stock  Incentive
Plan held by the Named  Officers  as of  December  31,  1999.  No  options  were
exercised by any of the Named Officers in 1999.

<TABLE>
<CAPTION>
                     Aggregated Option/SAR Exercises in Last Fiscal Year
                           and Fiscal Year-End Option/SAR Values


                                                               Value of Unexercised
                           Number of Unexercised Options       In-the-Money Options
                               at December 31, 1999           at December 31, 1999(1)
                           ---------------------------      ---------------------------
Name                       Exercisable   Unexercisable      Exercisable   Unexercisable
- ----                       -----------   -------------      -----------   -------------
<S>                        <C>           <C>                <C>           <C>

Blake M. Roney                   0             0            $    0        $     0
Steven J. Lund                   0             0                 0              0
Sandra N. Tillotson              0             0                 0              0
Keith R. Halls                   0             0                 0              0
Brooke B. Roney                  0             0                 0              0
Takashi Bamba               17,500        57,500                 0              0
John Chou                   17,000        46,000                 0              0


<FN>

(1)  Based on the  closing  sales  price of the Class A Common  Stock on the New
     York Stock Exchange on December 31, 1999 of $9.06.
</FN>
</TABLE>

Employment Agreements

      Messrs.  Bamba and Chou have entered into  employment  agreements  with Nu
Skin Japan and Nu Skin  Taiwan,  respectively.  Under  these  agreements,  these
individuals are paid an annual salary and receive various other benefits.  These
individuals are also entitled to participate in a cash bonus long-term incentive
plan.

      Mr.  Bamba is employed as the  President of Nu Skin Japan at a 1999 annual
salary of approximately (Y)45,000,000.  This salary is subject to annual review.
Under  the  terms  of  his  employment  agreement,  Mr.  Bamba  is  entitled  to
reimbursement of business-related expenses, the use of an automobile provided by
Nu Skin Japan and  participation  in a retirement plan offered by Nu Skin Japan.
Mr.  Bamba also has the right  under his  employment  agreement  to have Nu Skin
Japan purchase a country club  membership and pay related dues,  although he has
not exercised this right. Mr. Bamba


                                      -12-


<PAGE>


also receives a private  insurance plan paid for by Nu Skin Japan,  provided the
premium for such private  insurance  plan does not exceed  (Y)300,000  per year.
Under his employment agreement,  Mr. Bamba has agreed to certain confidentiality
obligations.  The term of Mr.  Bamba's  employment  is  indefinite,  subject  to
termination by Mr. Bamba or Nu Skin Japan upon three months' notice.

      Mr. Chou is employed as the  President  of Nu Skin Taiwan at a 1999 annual
salary of approximately  $306,000.  Under the terms of his employment agreement,
Mr. Chou received a personal loan in the amount of $1.0 million.  The loan bears
no interest  and is payable  upon demand if Mr. Chou ceases to be employed by Nu
Skin Taiwan or an  affiliate.  The loan is to be repaid by applying  $100,000 of
the sum earned by Mr. Chou under a bonus  incentive  plan each year  against the
loan balance.  If less than $100,000 is earned under the bonus incentive plan in
a given year, $100,000 is nevertheless  applied against the loan balance. If Mr.
Chou is  terminated  "without  cause,"  any  outstanding  loan  balance  will be
forgiven. Under the terms of his employment agreement, Mr. Chou is also entitled
to health  insurance  paid for in part by Nu Skin  Taiwan.  Nu Skin  Taiwan also
provides  Mr.  Chou  with a  monthly  car  allowance.  The  term  of Mr.  Chou's
employment  agreement  currently extends until August 2002. Under his employment
agreement,  Mr. Chou has agreed to certain  confidentiality  and non-competition
obligations.

Compensation Plans

      The Company  has  adopted a bonus  incentive  plan for the  Presidents  of
certain of its  subsidiaries.  Under the current bonus incentive  plan,  Messrs.
Bamba and Chou are entitled to receive an annual cash bonus based upon the prior
year's  operating  results of the  subsidiary  for which  they are  responsible.
Participants  in this bonus  incentive plan are able to receive a bonus equal to
100% of their respective  salaries,  conditioned on meeting certain  performance
criteria and subject to cash availability and approval of the Board of Directors
of the  Company.  One-half  of this bonus is payable by  February 15 of the year
following the year in which the bonus is earned,  and the remaining  one-half is
deferred and vests over 10 years or at age 65, whichever occurs first.

      The  Company has adopted a cash bonus  incentive  plan for its  employees,
including  the executive  officers of the Company.  Under the current cash bonus
incentive  plan,  an executive  officer  receives a bonus based on the operating
results of the Company compared to targeted performance measures;  however, such
bonus is conditioned upon the executive and his/her  department  meeting certain
previously  established  goals. The bonus is measured and paid every six months.
The Company has also,  from time to time,  paid  discretionary  cash  bonuses to
executives  based on local market and  individual  performance.  The Company has
also historically paid a discretionary year-end bonus to all of its employees.

      The Company also maintains two deferred  compensation plans for certain of
its  executive  officers.  Under the first plan,  $12,000 is accrued as deferred
compensation  each year. The total amount of deferred  compensation  vests after
the earlier of (i) ten years from the date of  employment  with the Company,  or
(ii) the  executive  officer  attaining age 60. Under the second plan, an amount
equal to a set  percentage  of an  executive  officer's  salary  is  accrued  as
deferred compensation. The total amount of deferred compensation under this plan
vests after the earlier  of, (x) 20 years from the date of  employment  with the
Company,  and (y) the executive officer attaining age 60. The amount of deferred
compensation  has generally been invested in insurance  policies on the lives of
the executive officers.


                                      -13-


<PAGE>


                          COMPENSATION COMMITTEE REPORT

      Notwithstanding  anything to the contrary set forth in any of the previous
filings made by the Company under the Securities Act of 1933, as amended, or the
Securities  Exchange  Act of 1934,  as amended,  that might  incorporate  future
filings,  including,  but not limited to, this Proxy  Statement,  in whole or in
part, the following  Compensation  Committee  Report and the  performance  graph
appearing  herein shall not be deemed to be  incorporated  by reference into any
such future filings.

     This  Compensation  Committee  Report  discusses  the  Company's  executive
compensation  policies and the basis for the compensation  paid to the Company's
executive  officers,  including  its Chief  Executive  Officer,  Steven J. Lund,
during the fiscal year ended December 31, 1999.

     Compensation  Policy.  The  Company's  policy  with  respect  to  executive
compensation has been designed to:

     *    Adequately  and fairly  compensate  executive  officers in relation to
          their responsibilities,  capabilities and contributions to the Company
          and in a  manner  that  is  commensurate  with  compensation  paid  by
          companies of comparable size or within the Company's industry;

     *    Reward executive officers for the achievement of short-term  operating
          goals and for the  enhancement of the long-term  value of the Company;
          and

     *    Align  the  interests  of the  executive  officers  with  those of the
          Company's  stockholders with respect to short-term operating goals and
          long-term  increases  in the  price  of the  Company's  Class A Common
          Stock.

     The  Compensation  Committee is responsible for reviewing and approving all
compensation  paid by the Company to its  executive  officers and members of the
Company's senior management team. This compensation  includes awards and bonuses
made under various  incentive  plans that the  Compensation  Committee  reviews,
establishes  and  administers.  In this  capacity,  the  Compensation  Committee
determines the timing, pricing and amount of all such bonuses and awards granted
under the plans.  The  Compensation  Committee  also  administers  the  Seconded
Amended and  Restated  1996 Stock  Incentive  Plan.  As such,  the  Compensation
Committee  establishes the timing and terms of all equity awards granted to both
executive officers of the Company as well as all other employee awards.

     Components  of  Compensation.  The  components  of  the  Company's  current
compensation program consists of (i) base salary, (ii) short-term  incentives in
the form of cash  bonus  payments,  (iii)  long-term  incentives  in the form of
equity  awards,  and (iv)  certain  other  benefits  provided  to the  Company's
executive  officers.  These components and the relationship of each component of
compensation to the Company's performance are discussed below.

           Base  Salary.  Except as  provided  below,  for the fiscal year ended
December 31, 1999,  the  Compensation  Committee  reviewed and approved the base
salary paid by the  Company to its  executive  officers  and the  Presidents  of
certain  subsidiaries.  In reviewing and approving the base salaries paid to its
executive  officers,   the  Compensation  Committee  considers  various  factors
including (i) salaries provided by similarly sized companies or companies within
the  Company's   industry;   (ii)  the  nature  of  each   executive   officer's
responsibilities,  capabilities and contributions;  and (iii) the performance of
the Company (to the extent such  performance can fairly be attributed or related
to each executive officer's  performance).  The Compensation  Committee does not
assign any specific  weights to these factors,  but


                                      -14-


<PAGE>


it places a greater  emphasis on the  salaries  provided by other  companies  to
ensure that the salaries  provided by the Company are competitive;  enabling the
Company to attract and retain  qualified and effective  executive  officers.  In
connection with this process, the Compensation Committee reviewed and considered
a compensation survey prepared for the Compensation  Committee by an independent
consulting firm. The Compensation  Committee believes that the base salaries for
the  Company's  executive  officers  have been  reasonable  in  relation  to the
Company's  size and  performance  in comparison  with the  compensation  paid by
similarly  sized  companies  or companies  within the  Company's  industry.  The
Special Committee of Directors agreed to the salaries for Blake M. Roney, Steven
J. Lund,  Sandra N. Tillotson,  Keith R. Halls and Brooke B. Roney following the
acquisition of NSI. The Compensation  Committee has reviewed the appropriateness
of the compensation agreed to for these officers,  other than Steven J. Lund, on
a combined basis because of the shared and unique allocation of responsibilities
and  contributions  among these  officers.  Blake M. Roney did not take a salary
during the first  quarter  of 1999.  He resumed  drawing a $1.0  million  annual
salary in April 1999.

           Annual  Incentive  Compensation.  The Company has established  formal
annual incentive plans that provide for cash bonuses based on the achievement of
targeted  levels of revenue and operating  income.  The amount of the bonus that
can be earned under these plans is fixed by a formula and is based on the degree
to which  the  targeted  performance  measures  have  been met or  exceeded.  In
addition, the percentage of such award that an officer is entitled to receive is
determined based on the degree to which the executive officer has met individual
and  department  goals.  No bonuses  were paid under  these  plans  based on the
performance of the Company in 1999. The Compensation Committee also has retained
the  right  to  make   discretionary   bonuses  to  officers  for  extraordinary
performance and other factors.  In 1999, the Compensation  Committee  approved a
limited number of  discretionary  bonuses based on individual  performance.  The
Compensation  Committee  believes  the  incentive  compensation  plans  for  its
officers  rewards  those  individuals  for  achieving  the  Company's  goals and
targeted  objectives,  thus  benefitting the Company and its  stockholders.  The
Compensation  Committee  believes  the  achievement  of these goals and targeted
objectives will dictate,  in large part, the Company's future operating results.
The Compensation Committee believes that providing incentive-based  compensation
fairly  and   adequately   compensates   individuals   in   relation   to  their
responsibilities,  capabilities and contributions to the Company and in a manner
that is commensurate  with  compensation paid by companies of comparable size or
within the Company's industry.

           Equity  Awards.  The  Company  has  adopted  the Second  Amended  and
Restated 1996 Stock Incentive Plan that provides the Compensation Committee with
the discretion to grant equity incentive awards to key employees of the Company.
The Compensation  Committee has the complete  authority to determine the persons
to whom awards will be made and the nature and size of such  awards.  The Second
Amended and Restated  1996 Stock  Incentive  Plan  provides  for options,  stock
appreciation  rights,  contingent stock awards and restricted stock awards.  The
Compensation  Committee  determines  the number of awards to be granted  and the
persons  who are to receive  such  awards on a  subjective  basis,  taking  into
consideration  several factors  including the level of options generally granted
by similarly  sized  companies or companies  within the  Company's  industry for
similar positions, the anticipated value of the Company's stock if financial and
operating targets are met,  individual  salaries and individual  performance and
contributions.  The  Compensation  Committee  also  utilizes  the services of an
independent  consulting  firm to  provide  advice on the size and  frequency  of
equity awards.

           Other  Benefits.  The  Company  maintains  certain  other  plans  and
arrangements  for the benefit of its executive  officers.  The Company  believes
these  benefits  are  reasonable  in  relation  to  the  executive  compensation
practices of other similarly  sized companies or companies  within the Company's
industry.


                                      -15-


<PAGE>


      Tax Limitations on  Deductibility.  The Compensation  Committee takes into
consideration  the  limitation  on  deductibility  for United  States income tax
purposes of compensation  in excess of $1 million paid to the Company's  highest
paid executive  officers when it is determining  compensation  for its executive
officers. The Compensation Committee has attempted, where possible, to structure
its  formal  bonus  and  equity  plans to  qualify  for the  "performance-based"
exception to the deduction limitation.

      Compensation  of the  Chief  Executive  Officer.  The  salary  paid by the
Company to Mr. Lund in 1999 was reviewed and  determined in accordance  with the
policies set forth above. In particular, the Compensation Committee reviewed and
considered  the  compensation  survey  described  previously  and maintained Mr.
Lund's  1999  salary  at the  same  level as 1998.  The  Compensation  Committee
believes the salary is commensurate  with the compensation  paid by companies of
comparable size or within the Company's industry.  No bonus was paid to Mr. Lund
in 1999. The Compensation Committee elected not to make any equity awards to Mr.
Lund in 1999  because of  existing  incentives  tied to the  performance  of the
Company.  The Compensation  Committee recently reevaluated the base salaries and
compensation  of Mr.  Lund and Blake M.  Roney.  In order to shift more of their
total compensation to performance-based compensation, the Compensation Committee
has  elected to reduce  each of their base  salaries  to $750,000 in fiscal year
2000.

      Conclusion.   The  Compensation   Committee  believes  that  the  concepts
discussed above further the  stockholders'  interests and that executive officer
compensation  encourages responsible management of the Company. The Compensation
Committee  regularly   considers  the  effect  of  management   compensation  on
stockholder interests.  In the past, the Compensation Committee based its review
in part on the experience of its own members and on  information  requested from
management personnel. The Compensation Committee also regularly seeks input from
an independent executive compensation and benefits consulting firm regarding the
Company's  compensation  policies and strategies.  In the future, these factors,
reports of the  Compensation  Committee  and  discussions  with and  information
compiled  by various  independent  consultants  retained  by the Company and the
Compensation   Committee   will  be  used  in  determining   executive   officer
compensation.

                               COMPENSATION COMMITTEE OF THE
                               BOARD OF DIRECTORS

                               Current members:
                               Daniel W. Campbell
                               Paula F. Hawkins
                               E.J. "Jake" Garn
                               Andrew D. Lipman

                               Prior members:
                               Keith R. Halls
                               Max L. Pinegar


                                      -16-


<PAGE>


           COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

     The  Compensation  Committee is comprised of Daniel W.  Campbell,  Paula F.
Hawkins,  E.J.  "Jake"  Garn and  Andrew D.  Lipman.  Keith R.  Halls and Max L.
Pinegar also served on the Compensation Committee in 1999. Mr. Halls is a Senior
Vice  President  and  Secretary  of the  Company.  Mr.  Halls has entered into a
Stockholders  Agreement with the Company and certain other  stockholders  of the
Company. See "Certain Relationships and  Transactions--Stockholders  Agreement."
During 1999, Mr. Halls was an executive officer,  director and stockholder of Nu
Skin USA,  Inc.  ("Nu Skin USA") and various  other  affiliates  of the Company.
During  1999,  Mr.  Pinegar was a consultant  to the  Company.  Each of Blake M.
Roney,  Steven J. Lund, Sandra N. Tillotson and Brooke B. Roney was an executive
officer  and a  director  of Nu Skin USA and  other  various  affiliates  of the
Company  and,  prior  to these  entities  being  acquired  by the  Company,  set
compensation for themselves and certain other executive  officers of the Company
who have been or continue to be executive  officers of Nu Skin USA or certain of
their  affiliates.  Mr. Lipman is associated with a law firm that provides legal
services  to the  Company  and Big Planet in  connection  with  contractual  and
regulatory issues associated with the  telecommunications  and enhanced data and
voice  communications  products of Big Planet.  See "Certain  Relationships  and
Transactions" for information concerning the transactions described above.


                                      -17-


<PAGE>


                            STOCK PERFORMANCE GRAPH

      Set forth below is a line graph comparing the cumulative total stockholder
return (stock price appreciation plus dividends) on the Company's Class A Common
Stock  with  the  cumulative  total  return  of the S&P 500  Index  and a market
weighted  index of publicly  traded peers for the period from  November 22, 1996
(the date of the Company's  initial public offering)  through December 31, 1999.
The graph assumes that $100 is invested in each of the Class A Common Stock, the
S&P 500 Index and the index of publicly  traded  peers on November  22, 1996 and
that all dividends were  reinvested.  The publicly traded  companies in the peer
group are Amway Asia Pacific,  Ltd., Amway Japan, Ltd., Tupperware  Corporation,
Revlon,  Inc., Rexall Sundown,  Inc., Nature's Sunshine Products,  Inc. and Avon
Products, Inc.

                COMPARISON OF CUMULATIVE TOTAL STOCKHOLDER RETURN
                        AMONG NU SKIN ENTERPRISES, INC.,
                           PEER GROUP AND BROAD MARKET

(GRAPHIC  OMITTED)  Line graph of comparison of  cummulative  total  stockholder
             return among Nu Skin Enterprises Inc., peer group and broad market.


                                                 S&P 500      Peer Group
  Measurement Period             Company          Index         Index
  ------------------             -------         -------      ----------
   November 22, 1996             $ 100.00       $ 100.00       $ 100.00
   December 31, 1996               107.39          98.02          98.04
   December 31, 1997                63.48         130.72          85.29
   December 31, 1998                82.17         168.08          81.84
   December 31, 1999                31.52         203.45          70.13


                                      -18-


<PAGE>


                     CERTAIN RELATIONSHIPS AND TRANSACTIONS

Acquisition of Nu Skin USA, Inc.

      In March 1999,  the  Company,  through  NSI,  terminated  various  license
agreements and other  intercompany  agreements with Nu Skin USA and paid Nu Skin
USA a $10.0  million  termination  fee.  Termination  of the  license  and other
agreements  allows the Company to be the exclusive  distributor of the Company's
products  and  services  in the  United  States.  Also in  connection  with such
termination,  the  Company,  through a new  wholly  owned  subsidiary,  acquired
certain  assets of Nu Skin USA,  including  equipment,  inventory,  intellectual
property,  marketing  materials,  contracts  related to the network marketing of
NSI's personal care and nutritional  products,  and approximately 620,000 shares
of Class A Common  Stock of the  Company,  in exchange for cash in the amount of
$8.7 million and the  assumption  of  approximately  $8.0 million of Nu Skin USA
liabilities.  The acquired  assets also included $3.2 million in cash. A portion
of the cash proceeds were escrowed to fund any claims for  indemnification  made
by the  Company or to refund any  portion of the  consideration  if there was an
adjustment  in the  total  consideration  paid.  The  terms  of the  acquisition
required an adjustment to the  consideration  if the net liabilities  assumed in
the transactions  exceeded the book value of the acquired assets  (excluding the
stock acquired, which was purchased at a significant discount) by more than $1.0
million. No adjustment in the consideration was required.

      In connection with the Nu Skin USA  transactions  and the  acquisitions of
the other affiliated  entities described below, a Special Committee of the Board
of Directors  consisting of E.J. "Jake" Garn,  Daniel W. Campbell,  and Paula F.
Hawkins,  three of the outside  directors of the  Company,  was  established  to
review,  consider and approve the transactions.  The Special Committee  retained
its own  independent  financial  and  legal  advisors  in  connection  with  the
transactions. The consideration paid (including the liabilities assumed) for the
assets and the termination fee was based on negotiations between Nu Skin USA and
the Special  Committee.  The Special Committee relied on, among other things, an
independent  valuation  analysis prepared by the Special  Committee's  financial
advisor in determining and approving the  consideration to be paid. The purchase
price of the Class A Common Stock was based on the trading  value of the Class A
Common Stock.  The purchase price was equal to 70% of the average  closing sales
price of the Class A Common Stock during a ten-day trading period  preceding the
closing of the transactions.

      As set  forth  below,  certain  of the  stockholders  of Nu Skin  USA were
directors  and/or  executive  officers  of  the  Company  at  the  time  of  the
transactions and continue to hold such positions. The following table sets forth
the ownership  percentage in Nu Skin USA for each of the stockholders who is (i)
a  person  known  by  the  Company  to  own  beneficially  more  than  5% of the
outstanding  shares  of either  the  Class A Common  Stock or the Class B Common
Stock as of March 10, 2000 (a "5% Stockholder"), (ii) a director of the Company,
(iii) a Named Officer, or (iv) a family member of the foregoing persons.

                                                                   Percentage of
NSI Stockholder      Relationship With the Company                   Ownership
- ---------------      -----------------------------                 -------------
Blake M. Roney       Chairman of the Board and 5% Stockholder          30.3%
Steven J. Lund       President, Chief Executive Officer, Director       5.0
                     and 5% Stockholder
Nedra D. Roney       5% Stockholder                                    25.3
Sandra N. Tillotson  Director, Named Officer and 5% Stockholder        14.2


                                      -19-


<PAGE>


Craig S. Tillotson   5% Stockholder                                     7.1
R. Craig Bryson      5% Stockholder                                     7.1
Brooke B. Roney      Director, Named Officer and 5% Stockholder         5.0
Kirk Roney           Family Member                                      5.0
Rick Roney           Family Member                                      1.0
Keith R. Halls       Director and Named Officer                         0.5


Acquisition of North American Affiliates

    In May 1999, the Company acquired Nu Skin Canada,  Inc., a Utah corporation,
Nu Skin Guatemala,  S.A., a Guatemalan corporation  domesticated in the State of
Delaware as Nu Skin Guatemala, Inc., a Delaware corporation, Nu Skin Mexico S.A.
de C.V., a Mexican corporation  domesticated in the State of Delaware as Nu Skin
Mexico,  Inc., a Delaware  corporation,  and Nu Skin Family  Benefits  Insurance
Brokerage,  Inc.,  a  Utah  corporation   (collectively,   the  "North  American
Affiliates"). As consideration for these acquisitions, the Company agreed to pay
an  aggregate  of  approximately   $2.0  million  in  cash  (inclusive  of  cash
distributed  by  the  acquired  entities  to  their  stockholders  prior  to the
acquisitions) and agreed to assume net liabilities of up to $4.0 million.

    The  purchase  price  (including  the  liabilities  assumed)  was  based  on
negotiations  between the stockholders of the North American  Affiliates and the
Special  Committee.  The Special  Committee  relied on, among other  things,  an
independent  valuation  analysis prepared by the Special  Committee's  financial
advisor in determining and approving the purchase price.

    Prior to  these  acquisitions,  certain  stockholders  of each of the  North
American Affiliates were also stockholders,  directors and/or executive officers
of the  Company.  The  affiliated  stockholders  are the same as the  affiliated
stockholders  in the Nu Skin USA  transactions  and the ownership  percentage of
each of such stockholders is substantially the same as the percentages described
for the Nu Skin USA transaction.

Big Planet Acquisition

    In July 1999,  the Company  completed the  acquisition  of Big Planet,  Inc.
pursuant to a merger of Big Planet, Inc. with and into a newly formed subsidiary
of the  Company  as  contemplated  by the  Agreement  and  Plan  of  Merger  and
Reorganization dated May 3, 1999 (as amended by First Amendment to Agreement and
Plan of Merger and Reorganization dated July 2, 1999). The consideration paid to
the Big Planet security holders was  approximately  $36.9 million  (inclusive of
the payment for the leasehold  improvements  described  below).  Of this amount,
approximately $4.5 million was loaned by the Company to Big Planet to redeem the
management stockholders' interest in Big Planet, and approximately $29.2 million
was paid to Maple Hills Investment, Inc., formerly known as Nu Skin USA, Inc. Of
the $29.2 million paid to Maple Hills Investment, $14.6 million was paid in cash
and  approximately  $14.6  million  was  paid in the form of a  promissory  note
payable in equal quarterly  payments over three years. The note accrues interest
at the rate of 6.5% per annum.  Prior to the completion of the acquisition,  the
Company loaned  approximately $10.3 million to Big Planet to fund its operations
from the end of March 1999 through the date of the closing of the transaction.

    In addition,  at the closing of the  transaction  the Company also  acquired
certain  leasehold  improvements  from  Maple  Hills  Investment  related to the
Internet and  operational  support  facilities  of


                                      -20-


<PAGE>


Big Planet for $3.2 million.  Maple Hills Investment had paid approximately $3.2
million  for  these  leasehold  improvements  in 1998  in  connection  with  the
construction of such facilities. The purchase price and terms of the purchase of
the leasehold improvements had been considered and negotiated in connection with
the  acquisition of the assets of Nu Skin USA in March 1999, but the Company and
Nu Skin USA elected to defer the purchase of the  leasehold  improvements  until
the closing of the Big Planet acquisition.

    As indicated previously,  certain stockholders of Maple Hills Investment are
also directors or officers of the Company or hold 5% or more of the  outstanding
Class A Common Stock or the Class B Common Stock of the Company.

    The purchase price paid and the terms of the  transactions  were  negotiated
between the stockholders of Big Planet,  including the management  stockholders,
and the Special Committee.  The Special Committee relied on, among other things,
an independent  valuation analysis prepared by the Special Committee's financial
advisor in determining and approving the purchase price.

Earn-out Payment

    As  reported in last year's  proxy  statement,  a payment of $25 million was
made to the  stockholders of NSI in 1999 based on the performance of NSI and the
Company in 1998.  This payment was  allocated to the  stockholders  based on the
percentages  set forth in the table  above.  No similar  payment will be made in
2000 as NSI and the Company failed to achieve the performance levels required.

Operating, License and Distribution Agreements

    Prior to the  acquisition of Nu Skin USA and the North American  Affiliates,
the  Company  was a party to certain  agreements  with Nu Skin USA and the North
American  Affiliates  pursuant to which the Company  licensed  the  intellectual
property and the exclusive  right to sell Nu Skin personal care and  nutritional
products in the United  States,  Canada,  Mexico,  Guatemala  and Puerto Rico to
these entities and provided management support services to these entities. These
agreements were approved by the Special Committee.

    During  the  period  from  January  1,  1999  through  the  closing  of  the
transactions described above, NSI and Nu Skin International  Management Group, a
subsidiary of the Company, charged Nu Skin USA and the North American Affiliates
approximately  $11.2  million  and $2.0  million,  respectively,  for  goods and
services  provided to these  entities  under these  agreements,  and NSI charged
approximately  $500,000 in  royalties  and  license  fees to Nu Skin USA and the
North American  Affiliates.  Nu Skin USA and the North American  Affiliates also
paid approximately $9.0 million in commissions to the Company's  distributors or
the  Company  based on  commissionable  sales of products by Nu Skin USA and the
North American  Affiliates during the same period. In addition,  the Company was
also reimbursed  approximately  $1.2 million for expenses incurred in connection
with services provided to Nu Skin USA and the North American Affiliates,  net of
any  expenses  of the  Company  paid by Nu  Skin  USA  and  the  North  American
Affiliates.

    The Company  also  subleased  a portion of its  corporate  headquarters  and
warehouse  and  ancillary  facilities  to Nu Skin  USA  through  the date of the
termination  of the  license  agreements.  Under  this  agreement,  the  Company
subleased  a  portion  of these  facilities,  including  certain  furniture  and
equipment,  to Nu Skin  USA for a  prorated  rent  based on the  square  footage
occupied by Nu Skin USA and the North American Affiliates.  The Company received
lease payments of approximately $400,000 from Nu Skin USA in 1999.


                                      -21-


<PAGE>


    Nu Skin USA also agreed to reimburse  the Company for the value of the Class
A Common  Stock that the Company is  required to issue upon  exercise of certain
options granted to  distributors  of the Company  resident in the United States.
This obligation was not assumed or eliminated in connection with the Nu Skin USA
transaction.  Nu Skin USA currently  remains  obligated to reimburse the Company
for up to  $6.1  million  in  connection  with  such  options.  Payment  of this
obligation  is in  installments  as the options are actually  exercised  and the
Company  issues the shares of Class A Common Stock.  No interest  accrues on the
obligation unless Nu Skin USA fails to make a timely payment of an installment.

    Prior to the  acquisition  of Big  Planet,  the  Company was also party to a
License Agreement and a Management Services Agreement with Big Planet.  Pursuant
to the License Agreement,  the Company licensed the use of its distributor force
to Big  Planet  in the  United  States  for  use in  distributing  Big  Planet's
telecommunications and Internet products and services. Under this agreement, the
Company  received a 1.0% licensing fee and had an option to acquire the business
of Big Planet at fair market value. Under the Management Services Agreement, the
Company  provided  various  services  to Big  Planet.  The final  forms of these
agreements were reviewed and approved by the Special Committee of Directors.  In
1999,  Big Planet was  charged  approximately  $191,000  in  licensing  fees and
$277,000 for  services  provided by the  Company.  In  addition,  Big Planet was
required  to  reimburse  the Company  for  $431,000 of expenses  incurred by the
Company in connection with services provided to Big Planet.

Leases

     Headquarters  and  Distribution  Lease  Agreements.  The Company leases its
corporate  offices,  distribution  center and certain other property pursuant to
lease agreements with entities in which certain officers and directors and 5% or
greater  stockholders  have an interest.  The lease for the corporate offices is
with Scrub Oak,  Ltd.  ("Scrub  Oak") with a monthly  fixed rent of  $140,000 in
1999. Scrub Oak is beneficially  owned directly or indirectly by Blake M. Roney,
Nedra D. Roney,  Sandra N. Tillotson,  Brooke B. Roney, Steven J. Lund, Keith R.
Halls,  Kirk V. Roney,  Craig S.  Tillotson,  R. Craig  Bryson and Rick A. Roney
(collectively, the "Scrub Oak Partners"). Blake M. Roney, Nedra D. Roney, Brooke
B. Roney,  Kirk V. Roney and Rick A. Roney are  siblings.  Each of the Scrub Oak
Partners  receives  a portion  of the  monthly  rent in  accordance  with  their
percentage ownership of Scrub Oak.

     The lease for the distribution center is a month-to-month lease between the
Company and Aspen Country,  L.L.C.  ("Aspen Country").  The monthly rent in 1999
was $56,250. Aspen Country is beneficially owned directly or indirectly by Blake
M. Roney, Nedra D. Roney, Sandra N. Tillotson,  Brooke B. Roney, Steven J. Lund,
Keith R. Halls, Kirk V. Roney,  Craig S. Tillotson,  R. Craig Bryson and Rick A.
Roney (the "Aspen Country Partners").  Blake M. Roney, Nedra D. Roney, Brooke B.
Roney, Kirk V. Roney and Rick A. Roney are siblings.  The Aspen Country Partners
each receive a portion of the monthly rent in accordance  with their  percentage
ownership  of  Aspen  Country.   The  Company  also  leases  certain  additional
miscellaneous  office and warehouse space from Scrub Oak and Aspen Country.  The
monthly payments under such leases in 1999 were $36,750.

    In 1999, the Company  incurred  lease charges  totaling  approximately  $2.0
million and $800,000, respectively, to Scrub Oak and Aspen Country.


                                      -22-


<PAGE>


Stockholders Partnership

    R. Craig Bryson and Craig S. Tillotson are major stockholders of the Company
and have been  distributors  of the  Company  since  1984.  Messrs.  Bryson  and
Tillotson  and the  mother of Mr.  Tillotson  are  partners  in an  entity  (the
"Partnership") that receives substantial commissions from the Company, including
commissions on sales generated within the Company's markets. For the fiscal year
ended  December 31, 1999,  total  commissions  paid to the  Partnership on sales
originating  in the Company's  then  existing  markets were  approximately  $2.0
million.  By agreement,  the Company pays  commissions to the Partnership at the
highest level of commissions available to distributors. Management believes that
this  arrangement  allows Messrs.  Bryson and Tillotson the flexibility of using
their  expertise  and  reputations  in network  marketing  circles  to  sponsor,
motivate  and train  distributors  to benefit the  Company's  distributor  force
generally,  without  having  to focus  solely  on their  own  organizations.  In
addition,  Mr.  Bryson has a consulting  contract with the Company that pays him
$41,667 per month.

    Craig S. Tillotson has three brothers who are  distributors  of the Company.
For the year ended December 31, 1999, total commissions paid to these persons or
the  partnerships  in which they are partners from the sale of Company  products
were approximately $1.8 million.

    In  February  2000,  the  Company  entered  into an  agreement  with  I-Link
Incorporated to become the exclusive  global  distributor of I-Link products and
services in the network marketing channel.  In connection with such transaction,
the  distributors  of I-Link were  transitioned  and  transferred  intact to Big
Planet directly under the Partnership of Messrs. Bryson and Tillotson who agreed
to pay part of the cost of acquiring and transferring the I-Link distributors to
Big Planet. The founding  distributor of I-Link had previously been a front-line
distributor of Mr. Bryson.  The Company paid the founding  distributor of I-Link
$500,000 up front and may pay up to an additional  $650,000 based on achievement
of certain sales  objectives  in order to obtain his exclusive  rights to market
I-Link products through the multi-level  marketing  channel.  In connection with
the transfer,  the Company is to receive up to $150,000 of commissions otherwise
payable to the Partnership from the sale of I-Link products and services.

Stockholders Agreement

    The  original  stockholders  (the  "Original  Stockholders")  of the Company
entered  into  a   stockholders   agreement  with  the  Company  (the  "Original
Stockholders Agreement") immediately prior to the initial public offering of the
Company's  Class A Common  Stock in  November  1996.  Pursuant  to the  Original
Stockholders  Agreement,  the Original  Stockholders  agreed not to transfer any
shares through November 28, 1997 without the consent of the Company,  except for
certain transfers  relating to the funding of distributor  options and the grant
of employee stock bonus awards.

    Effective as of November 28, 1997, the Original Stockholders entered into an
amended and restated stockholders  agreement with the Company (the "Stockholders
Agreement").   The  Original   Stockholders  and  certain  of  their  affiliates
beneficially  own shares  having over 90% of the  combined  voting  power of the
outstanding  shares of Common  Stock of the Company.  The Original  Stockholders
agreed not to make any public  resale of any shares they own  through  March 26,
1999 without the consent of the Company,  except for certain transfers  relating
to the funding of  distributor  options  and the grant of  employee  stock bonus
awards.  In March 1999,  all of the Original  Stockholders  who are directors or
officers of the Company and substantially all of the other Original Stockholders
party to the Stockholders  Agreement agreed to further extend the lock-up period
through the end of 1999. The selling  restrictions  under this agreement expired
on March 26, 2000.


                                      -23-


<PAGE>


    The  Original  Stockholders  have been  granted  registration  rights by the
Company permitting each such Original  Stockholder to register his or her shares
of Class A Common Stock,  subject to certain  restrictions,  on any registration
statement  filed by the  Company  until  such  Original  Stockholder  has sold a
specified value of shares of Class A Common Stock. In certain circumstances, the
Original  Stockholders  are  responsible  to reimburse  the Company for expenses
associated  with any registered  offering.  As of December 31, 1999, the Company
had incurred  expenses  associated with the prior proposed public  offerings and
other  related  liquidity  events  for which the  Original  Stockholders  remain
obligated to reimburse the Company in the amount of approximately $1.5 million.

Lease of Airplane

    The Company  periodically  charters  air service  from a charter  company in
which Blake M. Roney, Chairman of the Board of the Company, currently owns a 50%
interest.  In 1999,  the Company  paid  $221,086 to this  charter  company.  The
Company has also chartered air service from an unaffiliated charter company that
leases  from time to time an  aircraft  from Arrow  Plane,  L.C.  to provide its
charter   services.   Mr.  Roney  and  his  wife  directly  or  indirectly   own
substantially  all of Arrow  Plane,  L.C. In 1999,  Arrow Plane,  L.C.  received
payments of  approximately  $133,000  directly from the Company or through these
two charter companies related to charter services provided to the Company.

Certain Loans

    As part of his  employment  agreement,  the Company  loaned  John Chou,  the
President of Nu Skin  Taiwan,  $1.0  million.  The loan bears no interest and is
payable  upon  demand if Mr.  Chou ceases to be employed by Nu Skin Taiwan or an
affiliate.  The loan is to be repaid by  applying  $100,000 of the sum earned by
Mr. Chou under the Bonus  Incentive  Plan per year against the loan balance.  If
less than  $100,000 is earned  under the Bonus  Incentive  Plan in a given year,
$100,000  is  nevertheless  applied  against  the loan  balance.  If Mr. Chou is
terminated  "without cause," any loan balance will be forgiven.  The outstanding
balance  of  the  loan  at  December  31,  1999  was  $700,000.  See  "Executive
Compensation--Employment Agreements."

    On December  10,  1997,  the  Company  loaned $5.0  million  (the  "Original
Principal  Amount") to Nedra D.  Roney.  This loan is secured by a pledge by Ms.
Roney of 349,406  shares of Class B Common Stock.  The loan is payable on demand
(or in any event by December 31, 2000) with  interest on the Original  Principal
Amount  at 6.0% per  annum.  The loan was made in  connection  with Ms.  Roney's
entering  into the  Stockholders  Agreement,  as amended.  In 1999,  $300,000 in
interest  was accrued on this loan.  As of December 31,  1999,  the  outstanding
principal balance and accrued interest of this loan was $5.6 million.

    On June 23, 1999, the Company  loaned $1.5 million to William E.  McGlashan,
Jr.,  Executive Vice  President of the Company and President of Pharmanex.  This
loan is  secured  by a pledge by Mr.  McGlashan  of his shares of Class A Common
Stock. In addition,  Mr.  McGlashan is required to secure the loan with any real
estate  purchased by him for his primary  residence.  The loan bears interest at
5.8% per annum.  Interest is payable in semi-annual  payments.  The principal is
due and payable in full on the earlier of (i) June 15, 2004,  (ii) the 180th day
following Mr.  McGlashan's  voluntary  termination of employment,  (iii) the one
year  anniversary  of the  termination  of Mr.  McGlashan's  employment if it is
terminated by the Company without cause,  and (iv) 30 days after  termination of
employment if Mr. McGlashan is terminated for cause.  The outstanding  principal
balance is currently $1.5 million.

    In March 2000,  the Company loaned  $500,000 to Grant F. Pace,  President of
the Nu Skin division. This loan is to be secured by any real estate purchased by
him for his  primary  residence.  The loan


                                      -24-


<PAGE>


bears interest at 5.8% per annum.  Interest is payable in semi-annual  payments.
The  principal  is due and  payable in full on the earlier of (i) March 1, 2005,
(ii) the 180th day following Mr. Pace's  voluntary  termination  of  employment,
(iii) the one year anniversary of the termination of Mr. Pace's employment if it
is terminated by the Company without cause,  and (iv) 30 days after  termination
of employment if Mr. Pace is terminated  for cause.  The  outstanding  principal
balance is currently $500,000.

Repurchase of Class A Common Stock

    In 1999, the Company  repurchased  20,000 shares of Class A Common Stock for
$16.00 per share from each of Keith R.  Halls,  a  director  and  officer of the
Company,  and Burke Roney,  Park Roney,  Rick Roney and Kirk Roney,  brothers of
Blake M.  Roney  and  Brooke B.  Roney who are  directors  and  officers  of the
Company. The purchases were entered into in connection with the amendment to the
Stockholders  Agreement  and the extension of the Original  Stockholder  lock up
through  December  31, 1999.  The purchase  price was based on a discount to the
market value of the Company's  Class A Common Stock at the time the amendment to
the Stockholders  Agreement was entered into. The terms of the transactions were
approved by the Special Committee.

Other

    Andrew D. Lipman,  a director of the  Company,  is a partner in the law firm
Swidler Berlin Shereff  Friedman  ("Swidler  Berlin").  Swidler Berlin  provides
legal services to Big Planet and the Company in connection with  contractual and
regulatory issues associated with the  telecommunications  and enhanced data and
voice communications products of Big Planet.

     During 1999,  Max L. Pinegar,  a director of the Company,  also served as a
consultant to the Company. The Company paid Mr. Pinegar a total of approximately
$60,000 in consulting fees in 1999.

    The  Company  currently  employs a brother  of Blake M.  Roney and Brooke B.
Roney and three  brothers-in-law  of Blake M. Roney. The Company paid a total of
approximately  $327,500 in compensation to these employees in 1999. In addition,
these  employees  also  participated  in the employee  benefit  plans  available
generally to employees of the Company.


                                      -25-


<PAGE>


                                   PROPOSAL 2
                      APPROVAL OF NU SKIN ENTERPRISES, INC.
                        2000 EMPLOYEE STOCK PURCHASE PLAN

General

     The Board of Directors  approved the adoption of an employee stock purchase
plan on July  21,  1999.  The Nu Skin  Enterprises,  Inc.  2000  Employee  Stock
Purchase Plan (the "Plan") became  effective on February 10, 2000. The following
is a summary of the material terms of the Plan.

Description of the Plan

    Purpose.  The purpose of the Plan is to provide employees of the Company and
its  subsidiaries a convenient  opportunity to acquire an equity interest in the
Company  through  payroll  deductions.  The  Company  believes  that the Plan is
important because it provides  employees with an enhanced sense of participation
in  the  affairs  of  the  Company  and  provides  an  incentive  for  continued
employment. The Plan is intended to qualify as an "employee stock purchase plan"
under Section 423 of the Internal Revenue Code of 1986, as amended (the "Code").

    Administration.  The Plan is administered by the  Compensation  Committee of
the  Board  of  Directors.  The  Compensation  Committee  has the  authority  to
interpret and construe all  provisions of the Plan and to make all decisions and
determinations relating to the operation of the Plan.

    Duration. The Plan became effective on the first offering date (February 10,
2000)  and will  remain  in  effect  until  July 20,  2009  unless  the Board of
Directors  terminates the Plan prior to such date or all of the shares  reserved
for issuance under the Plan have been issued.  No termination of the Plan by the
Board  may  adversely  affect  the  rights  of  any  employee  with  respect  to
outstanding options under the Plan without the consent of the employee.

    Shares  Subject to Stock Purchase Plan. A total of 200,000 shares of Class A
Common Stock are reserved for issuance under the Plan through  January 31, 2003.
In addition,  the Plan  provides  that an  additional  number of shares shall be
reserved for issuance  under the Plan each year  beginning in February 2003. The
amount to be added will be equal to the lesser of 75,000 shares or the number of
shares  determined by the Board.  Accordingly,  the maximum  number of shares of
Class A Common Stock that may be issued under the Plan is 725,000 shares. In the
event of an increase or  decrease  in the  outstanding  shares of Class A Common
Stock as a result of a stock split or other similar event, the maximum number of
shares available for issuance under the Plan will be  proportionately  adjusted.
The Compensation Committee may also make appropriate adjustments in the event of
any   reorganization,   recapitalization,   rights   offering  or  a  merger  or
consolidation.

    Eligibility.  Participation  in the  Plan is  limited  to  employees  of the
Company and participating  subsidiaries,  including executive officers, who have
completed thirty (30) days of employment with the Company prior to the beginning
of an offering period.  The following  employees are not eligible to participate
in the Plan:

     *    Employees  who own five  percent  or more of the  voting  stock of the
          Company.

     *    Employees  who are  customarily  employed  for less  than 20 hours per
          week, and

     *    Employees who are customarily  employed for less than five months in a
          calendar year.


                                      -26-


<PAGE>


Approximately 1,600 employees are currently eligible to participate in the Plan.

    Offerings  under the Plan.  The Plan provides for a series of offerings that
are to be established by the Compensation Committee.  The Plan provides that the
offering periods will initially be three months long with "Offering Commencement
Dates" of February  1st,  May 1st,  August 1st and November 1st of each year and
"Purchase  Dates" at the end of such  three-month  offering  periods.  The Plan,
however, grants the Committee with the authority to:

     *    Extend future offering periods to be for any duration up to 24 months;

     *    Modify or limit the number of  offerings  that are  commenced  in each
          year; and

     *    Establish one or more Purchase Dates for each offering period.

    An eligible  employee elects to participate in an offering under the Plan by
authorizing  the Company to make  deductions  from his or her pay on each payday
during  the  time the  employee  is a  participant  in an  offering  at the rate
specified  by the  employee.  An employee may not elect to have more than 15% of
his or her base salary deducted pursuant to the Plan.

    On an Offering  Commencement  Date,  the Company will grant to each employee
who elects to participate in an offering under the Plan an option to purchase on
each  Purchase  Date in that offering a number of shares of Class A Common Stock
determined by dividing the amount of payroll deductions  accumulated through the
Purchase Date by the exercise  price.  The maximum  number of shares that may be
purchased on any Purchase Date under the option shall be the number  established
by the Board of Directors prior to the Offering  Commencement  Date,  subject to
the limits set forth in the Plan.  No employee  will be granted an option which,
when  aggregated  with his or her  rights  to  purchase  stock  under  all other
employee stock purchase plans of the Company or any  subsidiary,  permits him or
her to purchase in excess of $25,000 of Class A Common Stock per  calendar  year
(determined as of the Offering Commencement Date).

    Options will be deemed to have been exercised automatically on each Purchase
Date for the  purchase of the number of shares of Class A Common  Stock that the
accumulated payroll deductions in such employee's account will purchase, but not
in excess of the maximum  number of shares for which the option has been granted
to such employee with respect to such Purchase Date.

    Exercise  Price of  Options.  The  exercise  price  per  share to be paid by
participants  under the Plan shall be the  lesser of (i) 85% of the fair  market
value of the Class A Common Stock on the applicable  Offering  Commencement Date
or (ii)  85% of the  fair  market  value  of the  Class A  Common  Stock  on the
applicable  Purchase  Date.  The fair market  value of the Class A Common  Stock
shall be the  closing  price of the Class A Common  Stock on the New York  Stock
Exchange on the  applicable  date or the nearest prior trading day, if such date
is not a trading day. The closing price of the Class A Common Stock on March 27,
2000 was $8.50.  The  exercise  price  shall be  payable  only  through  payroll
deductions from an employee's compensation.

    Termination  of  Employment.   Upon  the   termination  of  a  participant's
employment  for any reason during an offering,  including  retirement and death,
the payroll deductions credited to the participant's  account shall be returned,
without interest,  to the participant or his or her estate and shall not be used
to purchase shares of Class A Common Stock under the Plan.


                                      -27-


<PAGE>


    Amendment  and  Termination.  The Board of Directors  may amend,  suspend or
terminate  the  Plan  or  any  portion  thereof  at  any  time  without  further
stockholder approval.

Certain Federal Income Tax Consequences

    The  following tax  discussion is a brief summary of the federal  income tax
law  applicable  to the Plan.  The  discussion  is  intended  solely for general
information and omits certain  information which does not apply generally to all
participants in the Plan.

    Grant of Options.  In the opinion of the Company,  the Plan  qualifies as an
"employee stock purchase plan" within the meaning of Section 423 of the Code. As
such, a recipient of options under the Plan incurs no income tax liability,  and
the Company  obtains no  deduction,  from the grant of the options.  The payroll
deductions,  however,  are made on an after-tax basis.  Participants will not be
entitled to deduct or exclude from income or social  security  taxes any part of
the payroll deductions.

    Exercise of Options.  An employee will not be subject to federal  income tax
upon the exercise of an option  granted under the Plan,  nor will the Company be
entitled to a tax deduction by reason of such exercise. The employee will have a
cost  basis in the  shares  acquired  upon  such  exercise  equal to the  option
exercise price.

    Disposition of Shares Acquired under the Plan. In order to defer taxation on
the  difference  between the fair market value and the exercise  price of shares
acquired upon exercise of an option,  the employee must hold the shares during a
holding period that runs through the later of one year after the option exercise
date or two years after the date the option was granted. The only exceptions are
for dispositions of shares upon death, as part of a tax-free  exchange of shares
in a corporate  reorganization,  into joint  tenancy with right of  survivorship
with one other person, or in connection with the mere pledge or hypothecation of
shares.

    If an employee  disposes of shares acquired under the Plan before expiration
of the required holding period in a manner not described above,  such as by gift
or sale of such shares,  the employee  must  recognize as ordinary  compensation
income in the year of disposition  the difference  between the fair market value
of the shares and the  exercise  price as of the date of  exercise.  This amount
must be  recognized  as income even if it exceeds  the fair market  value of the
shares  as of the  date  of  disposition  or the  amount  of the  sale  proceeds
received.  The Company will be entitled to a corresponding  compensation expense
deduction.

    Disposition of shares after  expiration of the required  holding period will
result  in the  recognition  of gain or loss  in the  amount  of the  difference
between the amount realized on the sale of the shares and the exercise price for
such shares.  Any loss on such a sale will be a long-term capital loss. Any gain
on such a sale will be taxed as  ordinary  income  up to 15% of the fair  market
value of the Class A Common Stock on the Offering Commencement Date.

Value of Benefits

    The  Company  is unable to  determine  the  amount of  benefits  that may be
received by participants  under the Plan because  participation is discretionary
with each employee.


                                      -28-


<PAGE>


Interests of Officers and Directors

    Because  certain of the executive  officers of the Company and the directors
would be  eligible  to  participate  in the  Plan,  such  persons  have a direct
interest in the proposal to adopt the Plan.  Notwithstanding such interest,  the
Board  of  Directors  believes  that  the  approval  of the  Plan is in the best
interests of the Company and its  stockholders  because it will  strengthen  the
ability of the Company to continue to  attract,  motivate  and retain  qualified
officers and employees.

Vote Required and Board of Directors' Recommendation

    Approval of the Plan will require the affirmative  vote of a majority of the
total number of votes of outstanding shares of Common Stock present in person or
represented  by proxy at the Annual Meeting and entitled to vote. In determining
whether  Proposal 2 has  received the  requisite  number of  affirmative  votes,
abstentions  will be counted as shares  entitled  to vote and will have the same
effect as votes against Proposal 2. Broker non-votes,  however,  will be treated
as not entitled to vote for purposes of  determining  approval of Proposal 2 and
will not be counted  as votes for or  against  Proposal  2.  Properly  executed,
unrevoked  proxies will be voted FOR Proposal 2 unless a vote against Proposal 2
or abstention is specifically indicated in the proxy.

               THE BOARD OF DIRECTORS RECOMMENDS THAT STOCKHOLDERS
                         VOTE FOR APPROVAL OF THE PLAN.


                                      -29-


<PAGE>


                                   PROPOSAL 3
                RATIFICATION OF SELECTION OF INDEPENDENT AUDITORS

    The firm of  PricewaterhouseCoopers  LLP, the Company's independent auditors
for the fiscal  year ended  December  31,  1999,  was  selected  by the Board of
Directors of the Company to act in the same  capacity for the fiscal year ending
December 31, 2000. Representatives of PricewaterhouseCoopers LLP are expected to
be  present  at the  Annual  Meeting  and will  have the  opportunity  to make a
statement  if they so decide and will be  available  to  respond to  appropriate
questions.

Vote Required and Board of Directors' Recommendation

    Ratification  of  PricewaterhouseCoopers  LLP as the  Company's  independent
auditors will require the affirmative  vote of a majority of the total number of
votes of outstanding  shares of Common Stock present in person or represented by
proxy at the  Annual  Meeting  and  entitled  to vote.  In  determining  whether
Proposal 3 has received the requisite number of affirmative  votes,  abstentions
will be  counted  as shares  entitled  to vote and will have the same  effect as
votes  against  Proposal 3. Broker  non-votes,  however,  will be treated as not
entitled to vote for purposes of determining approval of Proposal 3 and will not
be counted as votes for or against  Proposal  3.  Properly  executed,  unrevoked
proxies  will be  voted  FOR  Proposal  3 unless a vote  against  Proposal  3 or
abstention is specifically indicated in the proxy.

  THE BOARD OF DIRECTORS RECOMMENDS THAT STOCKHOLDERS VOTE FOR RATIFICATION OF
                THE COMPANY'S SELECTION OF INDEPENDENT AUDITORS.

                                  OTHER MATTERS

    As of the date of this Proxy  Statement,  the Board of Directors knows of no
other  matters to be brought  before the Annual  Meeting.  If other  matters are
properly  brought before the Annual Meeting or any  adjournment or  postponement
thereof,  it is intended that the persons named in the enclosed  proxy will have
discretionary  authority to vote on such matters in  accordance  with their best
judgment, acting together or separately.

                  STOCKHOLDER PROPOSALS FOR 2001 ANNUAL MEETING

    In order for a stockholder  proposal to be  considered  for inclusion in the
Company's proxy statement for next year's annual meeting,  the written  proposal
must be received by the Company no later than December 12, 2000.  Such proposals
also will need to comply with  Securities  and Exchange  Commission  regulations
regarding  the inclusion of  stockholder  proposals in  company-sponsored  proxy
materials.  Similarly,  in order for a stockholder proposal to be raised at next
year's annual  meeting,  written notice must be received by the Company no later
than December 12, 2000 and shall contain such  information as required under the
Company's Bylaws.

    In addition,  the Company's Bylaws permit stockholders to nominate directors
at the annual meeting by providing  advance  written  notice to the Company.  In
order to make a director nomination at a stockholder meeting, a stockholder must
notify  the  Company  not  fewer  than  120 days in  advance  of the date of the
Company's  proxy  statement  released to  stockholders  in  connection  with the
previous year's annual meeting.  Thus, since April 11th is specified as the date
of this year's proxy  statement,  in order for any such nomination  notice to be
timely for next  year's  annual  meeting,  it must be received by the


                                      -30-


<PAGE>


Company no later than December 12, 2000 (i.e., 120 days prior to April 11th). In
addition, the notice must meet all other requirements contained in the Company's
Bylaws.

    A  stockholder  may contact the  Corporate  Secretary  of the Company at its
headquarters  for  a  copy  of  the  relevant  Bylaw  provisions  regarding  the
requirements   for  making   stockholder   proposals  and  nominating   director
candidates.

                          ANNUAL REPORT TO STOCKHOLDERS

    The Annual Report to  Stockholders  concerning  the operation of the Company
for the fiscal year ending December 31, 1999, including financial statements, is
enclosed with this Proxy Statement.

               ANNUAL REPORT TO SECURITIES AND EXCHANGE COMMISSION

     A copy of the  Company's  Annual  Report on Form 10-K for the  fiscal  year
ended December 31, 1999, as filed with the  Securities and Exchange  Commission,
without  exhibits,  may be obtained by  stockholders  without  charge by written
request to Charles N. Allen, Director,  Investor Relations, Nu Skin Enterprises,
Inc., 75 West Center Street,  Provo, Utah 84601.  Exhibits will be provided upon
written request and payment of an appropriate processing fee.

                                   By Order of the Board of Directors

                                   /s/Blake M. Roney
                                   Blake M. Roney
                                   Chairman of the Board


DATED:  April 11, 2000


                                      -31-


<PAGE>

[OBJECT OMITTED]
APPENDIX A - FORM OF PROXY

                           NU SKIN ENTERPRISES, INC.

            PROXY SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS FOR
          THE ANNUAL MEETING OF STOCKHOLDERS TO BE HELD ON MAY 11, 2000


     The  undersigned  hereby  appoints  Steven J.  Lund and Keith R. Halls,  as
proxies with full power of substitution and hereby  authorizes either of them to
act and to vote,  as  designated  on the  reverse,  all shares of Class A Common
Stock of Nu Skin  Enterprises,  Inc. (the "Company") the undersigned is entitled
to vote at the Annual Meeting of  Stockholders  of the Company to be held at the
corporate offices of the Company,  75 West Center Street,  Provo,  Utah, May 11,
2000 at 4:00 p.m.,  Mountain  time,  and at any  adjournments  or  postponements
thereof,  upon all matters  referred to on this proxy card and  described in the
accompanying  Proxy Statement; and, at their discretion,  upon any other matters
which may properly come before the meeting.

                   CONTINUED AND TO BE SIGNED ON REVERSE SIDE

[ x ]  Please mark your
       votes as indicated
       in this example.

              FOR ALL NOMINEES           WITHHOLD AUTHORITY
              listed at right (except    to vote for all
              as marked to the           nominees listed at right
              contrary below)
1.  Elect members of
    the Board of        [  ]               [  ]  Nominees:  Blake M. Roney
    Directors of the                                        Steven J. Lund
    Company                                                 Keith R. Halls
                                                            Sandra N. Tillotson
                                                            Brooke B. Roney
Instructions:  To WITHHOLD AUTHORITY to vote for any        Max L. Pinegar
individual nominee, draw a line through (or otherwise       E.J. "Jake" Garn
strike-out) the nominee's name in the list to the right.    Paula F. Hawkins
                                                            Daniel W. Campbell
                                                            Andrew D. Lipman

2.  To approve the Company's 2000 Employee              FOR    AGAINST   ABSTAIN
    Stock Purchase Plan.                               [   ]    [   ]     [   ]

3.  To ratify the selection of PricewaterhouseCoopers   FOR    AGAINST   ABSTAIN
    LLP as the Company's independent auditors for      [   ]    [   ]     [   ]
    the fiscal year ended December 31, 2000.

Shares  represented by all properly executed proxies will be voted in accordance
with  instructions  appearing  on this proxy card and in the  discretion  of the
proxyholders  as to any other matters that may properly come before the meeting.
IN THE ABSENCE OF SPECIFIC  INSTRUCTIONS,  PROXIES WILL BE VOTED FOR EACH OF THE
NOMINEES AND FOR THE PROPOSALS SET FORTH ABOVE.


(Signature)___________(SEAL) (Signature)__________(SEAL) Dated: __________, 2000
Important: Please sign as name(s) appears on the proxy card. If a joint account,
each joint  owner must sign.  If signing for a  corporation  or  partnership  as
agent, attorney or fiduciary, indicate the capacity in which you are signing.


<PAGE>


APPENDIX B - 2000 Employee Stock Purchase Plan



                            NU SKIN ENTERPRISES, INC.

                        2000 EMPLOYEE STOCK PURCHASE PLAN


     1. Establishment of Plan. Nu Skin Enterprises, Inc., a Delaware corporation
(the "Company"), proposes to grant options for purchase of the Company's Class A
common stock, (the "Class A Common Stock"), to eligible employees of the Company
and its  Subsidiaries (as hereinafter  defined)  pursuant to this Employee Stock
Purchase Plan (this "Plan"). For purposes of this Plan, "Parent Corporation" and
"Subsidiary"  (collectively,  "Subsidiaries")  shall have the same  meanings  as
"parent corporation" and "subsidiary corporation" in Sections 424(e) and 424(f),
respectively, of the Internal Revenue Code of 1986, as amended (the "Code"). The
Company  intends this Plan to qualify as an "employee stock purchase plan" under
Section 423 of the Code  (including  any amendments to or  replacements  of such
Section), and this Plan shall be so construed. Any term not expressly defined in
this Plan but  defined  for  purposes  of Section 423 of the Code shall have the
same definition herein. A total of 200,000 shares of the Class A Common Stock is
reserved for issuance  under this Plan,  plus an annual  increase to be added on
February 1 of each year beginning February 1, 2003 equal to the lesser of:

     (a)  75,000 shares; or

     (b)  an amount determined by the Board.


Such number shall be subject to adjustments  effected in accordance with Section
14 of this Plan.

     2. Purpose. The purpose of this Plan is to provide employees of the Company
and  Subsidiaries  designated  by the Board of  Directors  of the  Company  (the
"Board") as  eligible to  participate  in this Plan with a  convenient  means of
acquiring  an equity  interest in the Company  through  payroll  deductions,  to
enhance such employees' sense of participation in the affairs of the Company and
Subsidiaries, and to provide an incentive for continued employment.

     3. Administration. This Plan shall be administered by a committee appointed
by the Board (the  "Committee").  Subject to the provisions of this Plan and the
limitations  of Section 423 of the Code or any successor  provision in the Code,
all questions of  interpretation or application of this Plan shall be determined
by the  Committee  and its  decisions  shall  be  final  and  binding  upon  all
participants.  Members of the Committee shall receive no compensation  for their
services in connection with the administration of this Plan, other than standard
fees as  established  from time to time by the Board for  services  rendered  by
Board


<PAGE>


                                       2


members serving on Board  committees.  All expenses  incurred in connection with
the administration of this Plan shall be paid by the Company.

     4. Eligibility.  Any full-time employee of the Company or the Participating
Subsidiaries  is eligible to participate in an Offering  Period (as  hereinafter
defined) under this Plan except the following:

     (a)  employees  who are not  employed  by the  Company  or a  Participating
Subsidiary thirty (30) days before the beginning of such Offering Period;

     (b) employees who are customarily  employed for less than twenty (20) hours
per week;

     (c) employees who are customarily employed for less than five (5) months in
a calendar year;

     (d)  employees  who,  together  with any other  person whose stock would be
attributed to such employee pursuant to Section 424(d) of the Code, own stock or
hold options to purchase stock possessing five percent (5%) or more of the total
combined  voting power or value of all classes of stock of the Company or any of
its Participating Subsidiaries who, as a result of being granted an option under
this Plan with respect to such Offering Period,  would own stock or hold options
to purchase  stock  possessing  five percent (5%) or more of the total  combined
voting  power or  value of all  classes  of stock of the  Company  or any of its
Participating Subsidiaries; and

     (e)  individuals  who  provide  services  to  the  Company  or  any  of its
Participating  Subsidiaries as independent  contractors who are  reclassified as
common law employees for any reason except for federal income and employment tax
purposes.

     5. Offering  Dates.  The offering  periods of this Plan (each, an "Offering
Period")  shall be of such length as may be determined  from time to time by the
Committee, but shall in no event exceed twenty-four months. The Offering Periods
initially  shall be three (3) months  duration  commencing on February 1, May 1,
August 1 and  November 1, of each year and ending on April 30, July 31,  October
31 and January 31,  respectively.  Each  Offering  Period shall  consist of such
number  of  purchase  periods  (individually,  a  "Purchase  Period")  as may be
determined by the Committee during which payroll  deductions of the participants
are  accumulated  under this Plan.  The initial  Offering  Period shall have one
three month Purchase  Period.  The first business day of each Offering Period is
referred  to as the  "Offering  Date." The last  business  day of each  Purchase
Period is referred to as the "Purchase Date." The Committee shall have the power
to change the  duration  and  commencement  dates of  Offering  Periods  and the
duration  and/or  number of Purchase  Periods with  respect to future  offerings
without  stockholder  approval if such change is announced at least fifteen (15)
days prior to the scheduled  beginning of the first Offering  Period or Purchase
Period to be affected.


<PAGE>


                                       3


     6. Participation in this Plan.  Eligible employees may become  participants
in an  Offering  Period  under  this  Plan  on the  first  Offering  Date  after
satisfying the  eligibility  requirements  by delivering a Notice of Election to
Participate  and Payroll  Deduction  Authorization  Form (the  "Notice")  to the
Company's human resources  department (the "HR  Department")  not later than the
15th day of the month before such  Offering  Date unless a later time for filing
the Notice is set by the Committee for all eligible  employees with respect to a
given Offering Period.  Notwithstanding  the foregoing,  the Committee may set a
later time for filing the Notice for all  eligible  employees  with respect to a
given Offering Period. An eligible employee who does not deliver a Notice to the
HR  Department  by such date after  becoming  eligible  to  participate  in such
Offering  Period shall not participate in that Offering Period or any subsequent
Offering  Period  unless such  employee  enrolls in this Plan by filing a Notice
with the HR Department  not later than fifteen (15) days  preceding a subsequent
Offering Date.  Once an employee  becomes a participant  in an Offering  Period,
such employee will  automatically  participate in the Offering Period commencing
immediately  following the last day of the prior Offering Period,  and shall not
be required to file any additional  Notice,  unless the employee withdraws or is
deemed to withdraw from this Plan or  terminates  further  participation  in the
Offering Period as set forth in Section 11 below.

     7. Grant of Option on  Enrollment.  Enrollment  by an eligible  employee in
this Plan with respect to an Offering  Period will  constitute  the grant (as of
the Offering  Date) by the Company to such  employee of an option to purchase on
the Purchase Date up to that number of shares of Class A Common Stock determined
by dividing (a) the amount  accumulated  in such  employee's  payroll  deduction
account during such Purchase Period by (b) the lower of (i) eighty-five  percent
(85%) of the fair  market  value of a share of the  Class A Common  Stock on the
Offering Date, or (ii)  eighty-five  percent (85%) of the fair market value of a
share of the Class A Common Stock on the Purchase Date ; provided, however, that
the number of shares of the Class A Common Stock  subject to any option  granted
pursuant  to this Plan  shall not exceed  the  lesser of (a) the  Maximum  Share
Amount established  pursuant to Section 10.3 below with respect to each Purchase
Period in the applicable  Offering  Period,  or (b) the maximum number of shares
which may be  purchased  pursuant  to Section  10.2  below with  respect to each
Purchase Period in the applicable  Offering  Period.  The fair market value of a
share of the Class A Common Stock shall be determined as provided in Section 8.

     8. Purchase Price. The purchase price per share at which a share of Class A
Common Stock will be sold in any Offering  Period shall be  eighty-five  percent
(85%) of the lesser of:

     (a) The fair market value on the Offering Date; and

     (b) The fair market value on the Purchase Date.


<PAGE>


                                       4


     For purposes of this Plan,  the term "fair market value"  means,  as of any
date,  the  closing  price on the date of  determination  on the New York  Stock
Exchange as reported by the New York Stock Exchange. In the event that the Class
A Common  Stock  ceases to be listed on the New York Stock  Exchange,  then fair
market value shall be determined as follows:

     (a) if the  Class A Common  Stock is then  quoted  on the  NASDAQ  National
Market,  its  closing  price  on the  NASDAQ  National  Market  on the  date  of
determination as reported in The Wall Street Journal;

     (b) if the Class A Common Stock is publicly  traded and is then listed on a
national securities exchange,  its closing price on national securities exchange
on the date of determination as reported in The Wall Street Journal;

     (c) if the Class A Common Stock is publicly traded but is not quoted on the
NASDAQ  National  Market  nor  listed  or  admitted  to  trading  on a  national
securities exchange, the average of the closing bid and asked prices on the date
of determination as reported in The Wall Street Journal; or

     (d) if none of the foregoing is applicable, by the Committee in good faith,

     9. Payroll Deductions; Issuance of Shares.

     9.1 Payroll Deductions.  The purchase price of the shares is accumulated by
regular payroll  deductions made during each Offering Period. The deductions are
made in whole dollar amounts of not less than ten dollars ($10.00) in ten dollar
($10.00)   increments  up  to  a  maximum  of  fifteen   percent  (15%)  of  the
participant's   compensation   or  such  lower  limit  set  by  the   committee.
Compensation  shall  mean  the  base  salary  or  regular  rate  of pay  for the
applicable  period;  provided,  however,  that for  purposes  of  determining  a
participant's  compensation,  any election by such  participant to reduce his or
her regular cash remuneration  under Sections 125 or 401(k) of the Code shall be
ignored.  Payroll  deductions  shall commence on the first payday  following the
Offering Date and shall continue to the end of the Offering Period unless sooner
altered or terminated as provided in this Plan.

     9.2  Change of  Payroll  Deductions.  A  participant  may not  increase  or
decrease  the rate of  payroll  deductions  during  an  Offering  Period  unless
otherwise  provided by the Committee  prior to the  commencement of the relevant
Offering  Period.  In the event the Committee  elects to allow  participants  to
increase or decrease their rate of payroll deductions during an Offering Period,
an  participant  may make  such  increase  or  decrease  by  filing  with the HR
Department a new Notice,  in which case the new rate shall become  effective for
the next  payroll  period  commencing  more than  fifteen (15) days after the HR
Department's  receipt of the Notice and shall  continue for the remainder of the
Offering  Period  unless  changed  as  described  below.  If  authorized  by the
Committee, such change in the rate of payroll deductions may be


<PAGE>


                                       5


made at any time during an Offering Period, but not more than one (1) change may
be made  effective  during any Purchase  Period.  A participant  may increase or
decrease the rate of payroll  deductions for any subsequent  Offering  Period by
filing  with the HR  Department  a new Notice not later than the 15th day of the
month before the beginning of such Offering Period.

     9.3 Account.  All payroll deductions made for a participant are credited to
his or her account under this Plan and are  deposited  with the general funds of
the  Company.  No  interest  accrues  on the  payroll  deductions.  All  payroll
deductions  received  or held by the  Company may be used by the Company for any
corporate  purpose,  and the Company  shall not be obligated  to segregate  such
payroll deductions.

     9.4 Purchase of Shares. On each Purchase Date, so long as this Plan remains
in effect and  provided  that the  participant  has not  submitted  a signed and
completed  withdrawal  form before that date which notifies the Company that the
participant  wishes to withdraw  from that  Offering  Period under this Plan and
have all payroll  deductions  accumulated in the account maintained on behalf of
the participant as of that date returned to the  participant,  the Company shall
apply the funds then in the participant's  account to the purchase of the number
of shares of Class A Common  Stock  reserved  under the  option  granted to such
participant  with respect to the Offering  Period to the extent that such option
is  exercisable  on the Purchase  Date. The purchase price per share shall be as
specified  in  Section 8 of this Plan.  Any cash  remaining  in a  participant's
account after such purchase of shares shall be refunded to such  participant  in
cash, without interest. In the event that this Plan has been oversubscribed, all
funds not used to purchase  shares on the Purchase Date shall be returned to the
participant,  without interest.  No Class A Common Stock shall be purchased on a
Purchase  Date on behalf of any employee  whose  participation  in this Plan has
terminated prior to such Purchase Date.

     9.5 Delivery of Shares. As promptly as practicable after the Purchase Date,
the Company  shall  arrange the delivery to each  participant  of a  certificate
representing  the shares  purchased upon exercise of his option or shall arrange
for the deposit of  uncertificated  shares in a brokerage account in the name of
such participant.

     9.6 No Transfer. During a participant's lifetime, such participant's option
to purchase shares  hereunder is exercisable only by him or her. The participant
will have no  interest  or voting  right in shares  covered by his or her option
until such option has been exercised.


     10. Limitations on Shares to be Purchased.

     10.1 $25,000  Limit.  No employee shall be entitled to purchase stock under
this Plan at a rate which,  when  aggregated  with his or her rights to purchase
stock  under all other  employee  stock  purchase  plans of the  Company  or any
Subsidiary,  exceeds $25,000 in fair market value, determined as of the Offering
Date (or such other limit as may be imposed by the


<PAGE>


                                       6


Code) for each  calendar year in which the employee  participates  in this Plan.
The  Company  shall   automatically   suspend  the  payroll  deductions  of  any
participant  as necessary to enforce such limit  provided  that when the Company
automatically  resumes such payroll deductions,  the Company must apply the rate
in effect immediately prior to such suspension.

     10.2 200% Limit.  No more than two hundred  percent (200%) of the number of
shares determined by using eighty-five percent (85%) of the fair market value of
a share of the Class A Common Stock on the Offering Date as the  denominator may
be purchased by a participant on any single Purchase Date.

     10.3 Maximum Share Amount. The maximum number of shares which may purchased
on any Purchase  Date  (hereinafter  the "Maximum  Share  Amount")  shall be the
lessor of (A) the number  established by the Committee no less than fifteen days
prior to the commencement of the next Offering Period (the "Committee Maximum"),
and (B) the number determined in accordance with the following formula:

          (2083*Number  of Months in Purchase  Period) / (fair market value of a
          share of the Class A Common Stock on the Offering Date).

No participant  shall be entitled to purchase more than the Maximum Share Amount
on any  single  Purchase  Date.  If a new  Committee  Maximum  is set,  then all
participants  must be  notified  of such new  Committee  Maximum  not less  than
fifteen (15) days prior to the  commencement of the next Offering  Period.  Once
the  Committee  Maximum is set, it shall  continue to apply with  respect to all
succeeding  Purchase Dates and Offering  Periods unless revised by the Committee
as set forth above.

     10.4 Plan  Limits.  If the number of shares to be  purchased  on a Purchase
Date by all  employees  participating  in this Plan exceeds the number of shares
then  available for issuance  under this Plan,  then the Company will make a pro
rata  allocation  of the  remaining  shares  in as  uniform a manner as shall be
reasonably practicable and as the Committee shall determine to be equitable.  In
such event,  the Company  shall give  written  notice of such  reduction  of the
number  of  shares  to  be  purchased  under  a  participant's  option  to  each
participant affected thereby.

     10.5  Excess   Deductions.   Any  payroll   deductions   accumulated  in  a
participant's  account  which  are  not  used  to  purchase  stock  due  to  the
limitations  in this Section 10 shall be returned to the  participant as soon as
practicable after the end of the applicable Purchase Period, without interest.

     11. Withdrawal.


<PAGE>


                                       7


     11.1 Notice.  Each  participant  may withdraw from an Offering Period under
this Plan by signing and  delivering  to the HR  Department a written  notice to
that effect on a form provided for such purpose.  Such withdrawal may be elected
at any time at least fifteen (15) days prior to the end of an Offering Period.

     11.2 Return of Deductions.  Upon withdrawal from this Plan, the accumulated
payroll  deductions  shall be returned  to the  withdrawn  participant,  without
interest,  and his or her interest in this Plan shall terminate.  In the event a
participant  voluntarily  elects to withdraw  from this Plan,  he or she may not
resume his or her  participation  in this Plan during the same Offering  Period,
but he or she may  participate  in any  Offering  Period  under  this Plan which
commences on a date subsequent to such withdrawal by filing a new  authorization
for  payroll  deductions  in the same  manner  as set forth  above  for  initial
participation in this Plan.

     11.3 Automatic  Enrollment in Subsequent  Offering Period.  If the purchase
price on the first day of any current  Offering Period in which a participant is
enrolled is higher than the  purchase  price on the first day of any  subsequent
Offering Period which will overlap with the current  Offering Period in whole or
in  part,  the  Company  will  automatically  enroll  such  participant  in  the
subsequent  Offering Period and cease all payroll  deductions  under the current
Offering  Period as of the Offering Date of the subsequent  Offering  Period.  A
participant does not need to file any forms with the Company to automatically be
enrolled in the subsequent Offering Period and to cease having payroll deduction
made under the current Offering Period.

     12.  Termination of Employment.  Termination of a participant's  employment
for any reason,  including retirement,  death or the failure of a participant to
remain an eligible employee,  immediately terminates his or her participation in
this Plan. In such event, the payroll  deductions  credited to the participant's
account  will be returned to him or her or, in the case of his or her death,  to
his or her legal representative,  without interest. For purposes of this Section
12, an employee  will not be deemed to have  terminated  employment or failed to
remain  in the  continuous  employ  of the  Company  in the case of sick  leave,
military  leave,  or any  other  leave of  absence  approved  by the  Committee;
provided  that such leave is for a period of not more than  ninety  (90) days or
reemployment  upon the  expiration  of such leave is  guaranteed  by contract or
statute.

     13. Return of Payroll Deductions.  In the event a participant's interest in
this Plan is terminated by  withdrawal,  termination of employment or otherwise,
or in the event this Plan is terminated by the Board, the Company shall promptly
deliver to the participant all payroll deductions credited to such participant's
account;  provided,  however,  that in the event of the termination of the Plan,
the Committee or the Board may provide for a final purchase of shares of Class A
Common Stock hereunder.  No interest shall accrue on the payroll deductions of a
participant in this Plan.


<PAGE>


                                       8


     14. Capital Changes.  Subject to any required action by the stockholders of
the Company, the number of shares of Class A Common Stock covered by each option
under  this Plan  which has not yet been  exercised  and the number of shares of
Class A Common Stock which have been authorized for issuance under this Plan but
have not yet been placed under option (collectively, the "Reserves"), as well as
the price per share of Class A Common  Stock  covered by each option  under this
Plan which has not yet been exercised, shall be proportionately adjusted for any
increase or decrease in the number of issued and  outstanding  shares of Class A
Common  Stock  resulting  from a stock split or the payment of a stock  dividend
(but only on the Class A Common Stock) or any other  increase or decrease in the
number of issued and outstanding shares of Class A Common Stock effected without
receipt of any consideration by the Company; provided,  however, that conversion
of any  convertible  securities  of the Company shall not be deemed to have been
"effected  without receipt of  consideration".  Such adjustment shall be made by
the Board, whose determination shall be final, binding and conclusive. Except as
expressly  provided herein, no issuance by the Company of shares of stock of any
class,  or  securities  convertible  into  shares of stock of any  class,  shall
affect,  and no adjustment by reason  thereof shall be made with respect to, the
number or price of shares of Class A Common Stock subject to an option.

     In the event of the proposed dissolution or liquidation of the Company, the
Offering  Period will terminate  immediately  prior to the  consummation of such
proposed action, unless otherwise provided by the Committee.  The Committee may,
in the  exercise of its sole  discretion  in such  instances,  declare  that the
options under this Plan shall  terminate as of a date fixed by the Committee and
give each participant the right to purchase shares under this Plan prior to such
termination.  In the event of (i) a merger or consolidation in which the Company
is not the surviving  corporation  (other than a merger or consolidation  with a
wholly-owned  subsidiary,  a  reincorporation  of  the  Company  in a  different
jurisdiction,  or other  transaction in which there is no substantial  change in
the stockholders of the successor corporation,  which assumption will be binding
on all  participants),  (ii) a merger  in which  the  Company  is the  surviving
corporation but after which the stockholders of the Company immediately prior to
such merger (other than any stockholder  that merges,  or which owns or controls
another  corporation that merges,  with the Company in such merger) cease to own
their shares or other equity  interest in the Company,  (iii) the sale of all or
substantially all of the assets of the Company or (iv) the acquisition, sale, or
transfer  of more than 50% of the  outstanding  shares of the  Company by tender
offer or similar  transaction,  the Plan will  continue  with regard to Offering
Periods  that  commenced  prior to the closing of the proposed  transaction  and
shares  will be  purchased  based on the  Fair  Market  Value  of the  surviving
corporation's  stock on each Purchase  Date,  unless  otherwise  provided by the
Committee.

     The  Committee  may,  if it so  determines  in the  exercise  of  its  sole
discretion,  also make  provision  for adjusting the number of shares of Class A
Common  Stock  reserved for  issuance  under the Plan,  as well as the price per
share of Class A Common Stock covered by each outstanding  option,  in the event
that the Company effects one or more reorganizations,


<PAGE>


                                       9


recapitalizations,  rights  offerings or other increases or reductions of shares
of its  outstanding  Class A Common Stock,  or in the event of the Company being
consolidated with or merged into any other corporation.

     15.   Nonassignability.   Neither   payroll   deductions   credited   to  a
participant's account nor any rights with regard to the exercise of an option or
to receive  shares  under  this Plan may be  assigned,  transferred,  pledged or
otherwise  disposed of in any way (other than by will or the laws of descent and
distribution)  by the  participant.  Any such attempt at  assignment,  transfer,
pledge or other disposition shall be void and without effect.

     16. Reports. Individual accounts will be maintained for each participant in
this  Plan.  Each  participant  shall  receive  promptly  after  the end of each
Purchase  Period a report of his or her account  setting forth the total payroll
deductions  accumulated,  the number of shares  purchased,  the per share  price
thereof and the remaining  cash  balance,  if any,  carried  forward to the next
Purchase Period or Offering Period, as the case may be.

     17. Notice of Disposition. Each participant shall notify the Company if the
participant  disposes  of any of the shares  purchased  in any  Offering  Period
pursuant to this Plan if such  disposition  occurs within two (2) years from the
Offering Date or within one (1) year from the Purchase Date on which such shares
were  purchased (the "Notice  Period").  The Company may, at any time during the
Notice Period, place a legend or legends on any certificate  representing shares
acquired pursuant to this Plan requesting the Company's transfer agent to notify
the Company of any transfer of the shares.  The obligation of the participant to
provide such notice shall  continue  notwithstanding  the  placement of any such
legend on the certificates.  In addition,  the Company may require a participant
to maintain any shares acquired under this Plan at, or sell such shares through,
a broker  designated by the Company until the  expiration of the Notice  Period.
Such broker shall be  authorized to notify the Company of any sale of the shares
prior to the end of the Notice Period.

     18. No Rights to Continued  Employment.  Neither this Plan nor the grant of
any option  hereunder  shall  confer any right on any  employee to remain in the
employ of the Company or any Subsidiary, or restrict the right of the Company or
any Subsidiary to terminate such employee's employment.

     19. Equal Rights And  Privileges.  All eligible  employees shall have equal
rights and  privileges  with respect to this Plan so that this Plan qualifies as
an  "employee  stock  purchase  plan"  within the  meaning of Section 423 or any
successor  provision of the Code and the related  regulations.  Any provision of
this Plan which is inconsistent  with Section 423 or any successor  provision of
the Code shall, without further act or amendment by the Company or the Board, be
reformed to comply with the  requirements  of Section 423. This Section 19 shall
take precedence over all other provisions in this Plan.


<PAGE>


                                       10


     20. Notices.  All notices or other  communications  by a participant to the
Company under or in connection  with this Plan shall be deemed to have been duly
given when received in the form specified by the Company at the location,  or by
the person, designated by the Company for the receipt thereof.

     21. Term; Stockholder Approval. This Plan will become effective on the date
that is the First Offering Date (as defined above).  This Plan shall be approved
by the  stockholders  of the  Company,  in any manner  permitted  by  applicable
corporate  law,  within twelve (12) months before or after the date this Plan is
adopted by the Board. This Plan shall continue until the earlier to occur of (a)
termination of this Plan by the Board (which  termination may be effected by the
Board at any time),  (b)  issuance of all of the shares of Class A Common  Stock
reserved for issuance  under this Plan,  or (c) ten (10) years from the adoption
of this Plan by the Board.

     22.  Conditions  upon  Issuance  of Shares;  Limitation  on Sale of Shares.
Shares shall not be issued with respect to an option unless the exercise of such
option and the  issuance  and  delivery of such shares  pursuant  thereto  shall
comply with all applicable  provisions of law,  domestic or foreign,  including,
without  limitation,  the Securities  Act, the Exchange Act of 1934, as amended,
the rules and regulations  promulgated  thereunder,  and the requirements of any
stock exchange or automated  quotation  system upon which the shares may then be
listed,  and shall be further subject to the approval of counsel for the Company
with respect to such compliance.

     23.  Applicable  Law.  The Plan shall be governed by the  substantive  laws
(excluding the conflict of laws rules) of the State of Delaware.

     24. Amendment or Termination of this Plan. The Board may at any time amend,
terminate or the extend the term of this Plan,  except that any such termination
cannot affect options  previously granted under this Plan, nor may any amendment
make any change in an option previously granted which would adversely affect the
right of any participant. Notwithstanding the foregoing, the Board may make such
amendments  to  the  Plan  as  the  Board  determines  to be  advisable,  if the
continuation  of the Plan or any  Offering  Period  would  result  in  financial
accounting  treatment  for  the  Plan  that  is  different  from  the  financial
accounting treatment in effect on the date this Plan is adopted by the Board.




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