STYLING TECHNOLOGY CORP
SC 13D/A, 1998-03-05
PERFUMES, COSMETICS & OTHER TOILET PREPARATIONS
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                                   
                                 SCHEDULE 13D/A
                    UNDER THE SECURITIES EXCHANGE ACT OF 1934
                               (AMENDMENT NO. 1 )*


                         Styling Technology Corporation
                         ------------------------------
                                (Name of Issuer)

                                  Common Stock
                         ------------------------------
                         (Title of Class of Securities)

                                   863905 10 5
                                 --------------
                                 (CUSIP Number)


 Sam L. Leopold, 2390 E. Camelback Road, Phoenix, Arizona 85016, (602) 955-3353
 ------------------------------------------------------------------------------
            (Name, Address and Telephone Number of Person Authorized
                     to Receive Notices and Communications)

                                January 29, 1998
             -------------------------------------------------------
             (Date of Event which Requires Filing of this Statement)

If the filing person has previously  filed a statement on Schedule 13G to report
the  acquisition  which is the subject of this  Schedule 13D, and is filing this
schedule because of Rule 13d-1(b)(3) or (4), check the following box [ ].

NOTE: Six copies of this statement, including all exhibits, should be filed with
the  Commission.  See Rule  13d-1(a) for other  parties to whom copies are to be
sent.

*The  remainder of this cover page shall be filled out for a reporting  person's
initial filing on this form with respect to the subject class of securities, and
for  any  subsequent   amendment   containing   information  which  would  alter
disclosures provided in a prior cover page.

The information required on the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the  Securities  Exchange  Act of
1934 ("Act") or otherwise  subject to the liabilities of that section of the Act
but  shall be  subject  to all other  provisions  of the Act  (however,  see the
Notes).

                                                                SEC 1746 (12-91)
<PAGE>
                                  SCHEDULE 13D
- ---------------------                                          -----------------
CUSIP NO. 863905 10 5                                          PAGE 2 OF 4 PAGES
- ---------------------                                          -----------------

1     NAMES OF REPORTING PERSON
      S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

      SAM L. LEOPOLD
      --------------------------------------------------------------------------
2     CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*                  (a) [ ]
                                                                         (b) [ ]
      --------------------------------------------------------------------------
3     SEC USE ONLY

      --------------------------------------------------------------------------
4     SOURCE OF FUNDS*

      PF
      --------------------------------------------------------------------------
5     CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT
      TO ITEMS 2(d) OR 2(e)                                                  [ ]
      --------------------------------------------------------------------------
6     CITZENSHIP OR PLACE OF ORGANIZATION

      UNITED STATES
      --------------------------------------------------------------------------
                    7  SOLE VOTING POWER
                       1,024,518
       NUMBER OF       ---------------------------------------------------------
        SHARES      8  SHARED VOTING POWER      
      BENEFICIALLY     -0-
       OWNED BY        ---------------------------------------------------------
         EACH       9  SOLE DISPOSITIVE POWER   
       REPORTING       1,024,518                  
        PERSON         ---------------------------------------------------------
         WITH      10  SHARED DISPOSITIVE POWER 
                       -0-
                       ---------------------------------------------------------
             
11    AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

      1,024,518
      --------------------------------------------------------------------------
12    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES* [ ]

      --------------------------------------------------------------------------
13    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)

      25.0%
      --------------------------------------------------------------------------
14    TYPE OF REPORTING PERSON*

      IN
      --------------------------------------------------------------------------
                      *SEE INSTRUCTIONS BEFORE FILLING OUT!
          INCLUDE BOTH SIDES OF THE COVER PAGE, RESPONSES TO ITEMS 1-7
      (INCLUDING EXHIBITS) OF THE SCHEDULE, AND THE SIGNATURE ATTESTATION.
<PAGE>

- ---------------------                                          -----------------
CUSIP NO. 863905 10 5                                          PAGE 3 OF 4 PAGES
- ---------------------                                          -----------------

ITEM 1. SECURITY AND ISSUER

        Title of Class of Equity Security:  Common Stock

        Principal Executive Offices of Issuer:

               Styling Technology Corporation
               2390 East Camelback Road, Suite 435
               Phoenix, Arizona  85016

ITEM 2. IDENTITY AND BACKGROUND

 (a) Name:  Sam L. Leopold

 (b) Business address: 2390 E. Camelback Road, Suite 435, Phoenix, Arizona 85016

 (c) Present  principal  occupation  or  employment  and the name,  principal
     business and address of any  corporation or other  organization in which
     such employment is conducted:

               Chairman of the Board, Chief Executive Officer and Director

               Styling Technology Corporation
               2390 East Camelback Road, Suite 435
               Phoenix, Arizona  85016

(d)  Whether or not, during the last five years,  such person has been convicted
     in  a  criminal   proceeding   (excluding  traffic  violations  or  similar
     misdemeanors)  and, if so, give the dates,  nature of conviction,  name and
     location of court, and penalty imposed,  or other  disposition of the case:
     None

(e)  Whether or not,  during the last five  years,  such person was a party to a
     civil  proceeding  of  a  judicial  or  administrative  body  of  competent
     jurisdiction  and as a result of such  proceeding  was or is  subject  to a
     judgment,  decree  or  final  order  enjoining  future  violations  of,  or
     prohibiting or mandating activities subject to, federal or state securities
     laws or finding  any  violation  with  respect to such  laws;  and,  if so,
     identify and describe  such  proceedings  and  summarize  the terms of such
     judgment, decree or final order: None

(f)  Citizenship: United States

ITEM 3. SOURCE AND AMOUNT OF FUNDS OR OTHER CONSIDERATION

     The Reporting  Person founded the Issuer in June 1995 with $100 of personal
funds and acquired  1,000,000  shares of common stock at that time. In September
1996  the  Issuer  filed  a  Certificate  of  Amendment  to its  Certificate  of
Incorporation  effecting a reverse stock split at the rate of 0.807851 shares of
common  stock  for  each  issued  and   outstanding   share  of  common   stock.
Consequently,  the  1,000,000  shares of the Issuer's  common stock owned by the
Reporting  Person were  converted  into  807,851  shares of common  stock.  Upon
completion of the initial  public  offering of the Company's  common stock,  the
Reporting  Person  acquired an  additional  50,000  shares of common  stock with
$500,000 of personal funds. The Reporting Person is also the beneficial owner of
166,667  shares of common stock  issuable  upon  exercise of  outstanding  stock
options.
<PAGE>

- ---------------------                                          -----------------
CUSIP NO. 863905 10 5                                          PAGE 4 OF 4 PAGES
- ---------------------                                          -----------------

ITEM 4. PURPOSE OF TRANSACTION

     The  Reporting  Person  holds  the  common  stock  described  in Item 3 for
investment purposes.

     (a) through (j) - Not Applicable

ITEM 5. INTEREST IN SECURITIES OF THE ISSUER

     (a)  The Reporting  Person  beneficially  owns  1,024,518  shares of Common
          Stock representing 25.0% of the Issuer's outstanding common stock.

     (b)  Sole Power to Vote:     1,024,518 shares of Common Stock
          Shared Power to Vote:   None
          Sole Power to Dispose:  1,024,518 shares of Common Stock
          Shared Power to Vote:   None

          The number of shares and  percentage  shown  includes  250,000  shares
          issuable upon exercise of outstanding stock options.

     (c)  On May 1, 1997,  the Reporting  Person  acquired an option to purchase
          125,000 shares of the Issuer's  common stock at the price of $9.75 per
          share.*

          On January  29,  1998,  the  Reporting  Person  acquired  an option to
          purchase  125,000 shares of the Issuer's  common stock at the price of
          $15.875 per share, 41,667 of which are currently exercisable.

     (d)  Not applicable.

     (e)  Not applicable.

ITEM 6. CONTRACTS, ARRANGEMENTS, UNDERSTANDINGS OR RELATIONSHIPS WITH RESPECT TO
        SECURITIES OF THE ISSUER

        None

ITEM 7. MATERIAL TO BE FILED AS EXHIBITS

        None
                                   SIGNATURE

        After  reasonable  inquiry and to the best of my knowledge and belief, I
certify that the information  set forth in this statement is true,  complete and
correct.


     March 2, 1998                                  /s/ Sam L. Leopold
- -----------------------                             ----------------------------
         Date                                               Signature

                                                        Sam L. Leopold
                                                    ----------------------------
                                                              Name

            ATTENTION: INTENTIONAL MISSTATEMENTS OR OMISSIONS OF FACT
          CONSTITUTE FEDERAL CRIMINAL VIOLATIONS (SEE 18 U.S.C. 1001)

*This transaction occurred prior to the reporting period, but was not previously
reported on Schedule 13D.


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