BROOKDALE LIVING COMMUNITIES INC
DEF 14A, 1999-04-19
NURSING & PERSONAL CARE FACILITIES
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                            SCHEDULE 14A INFORMATION

Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934
                                (Amendment No. )

Filed by the Registrant [X]

Filed by a Party other than the Registrant [_]

Check the appropriate box:

[_]  Preliminary Proxy Statement

[_]  Confidential, for the Use of the Commission Only
     (as permitted by Rule 14a-6(e)(2))

[X]  Definitive Proxy Statement

[_]  Definitive Additional Materials

[_]  Soliciting Material Pursuant to Section 240.14a-11(c) or Section 240.14a-12

                       BROOKDALE LIVING COMMUNITIES, INC.
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)

- --------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)


Payment of Filing Fee (Check the appropriate box):

[X]  No fee required.

[_]  Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

     (1)      Title of each class of securities to which transactions applies:

              ------------------------------------------------------------------

     (2)      Aggregate number of securities to which transaction applies:

              ------------------------------------------------------------------


<PAGE>



     (3)      Per unit price or other underlying  value of transaction  computed
              pursuant to Exchange  Act Rule 0-11 (Set forth the amount on which
              the filing fee is calculated and state how it was determined):

              ------------------------------------------------------------------

     (4)      Proposed maximum aggregate value of transaction:

              ------------------------------------------------------------------

     (5)      Total fee paid:

              ------------------------------------------------------------------

[_]  Fee paid previously with preliminary materials.

[_]  Check box if any part of the fee is offset as provided by Exchange Act Rule
     0-11(a)(2)  and identify the filing for which the  offsetting  fee was paid
     previously.  Identify the previous filing by registration statement number,
     or the Form or Schedule and the date of its filing.

     (1)      Amount Previously Paid:

              ------------------------------------------------------------------

     (2)      Form, Schedule or Registration Statement No.:

              ------------------------------------------------------------------

     (3)      Filing Party:

              ------------------------------------------------------------------

     (4)      Date Filed:

              ------------------------------------------------------------------







<PAGE>







                    [Brookdale Living Communities, Inc. logo]


Michael W. Reschke
Chairman of the Board




                                                              April 19, 1999





Dear Stockholder:

         You are  cordially  invited  to attend  the  second  Annual  Meeting of
Stockholders  (the  "Meeting")  of  Brookdale  Living  Communities,   Inc.  (the
"Company") to be held on Thursday, May 20, 1999 at 10:00 a.m., local time, at 35
West Wacker Drive, 35th Floor, Conference Room A, Chicago, Illinois.

         The purpose of the Meeting is to consider  and vote upon  proposals  to
(i)  elect  two  directors,   (ii)  ratify  the  appointment  of  the  Company's
independent auditors,  (iii) approve the Company's 1999 Stock Incentive Plan and
(iv)  transact  such other  business as may  properly  come before the  Meeting.
Additional  information  with  respect  to  these  matters  is set  forth in the
enclosed Proxy Statement.

         Whether or not you plan to attend the  Meeting  and  regardless  of the
number of shares you own, it is important that your shares be represented at the
Meeting.  Therefore,  after you read the enclosed Proxy Statement, I urge you to
mark, date, sign and promptly return the enclosed Proxy Card to ensure that your
vote will be recorded on the business matters to be considered at the Meeting.

         The Board of Directors  appreciate your investment and your interest in
the Company. I look forward to your participation in the Meeting.



                                                          /s/ Michael W. Reschke
                                                         
                                                          Michael W. Reschke
                                                          Chairman of the Board


<PAGE>



                       BROOKDALE LIVING COMMUNITIES, INC.

                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS

                           To be held on May 20, 1999

         NOTICE IS HEREBY  GIVEN that the Annual  Meeting of  Stockholders  (the
"Meeting") of Brookdale Living  Communities,  Inc., a Delaware  corporation (the
"Company"), will be held at 35 West Wacker Drive, 35th Floor, Conference Room A,
Chicago,  Illinois,  on Thursday,  May 20, 1999,  at 10:00 a.m.,  local time, to
consider and take action on the following matters:

         1.      To elect two Class II directors for a term of three years each;

         2.      To ratify the  appointment  of Ernst & Young LLP as independent
                 auditors of the Company for the fiscal year ending December 31,
                 1999;

         3.      To approve the 1999 Stock Incentive Plan  authorizing the grant
                 to  directors,  executive  officers and other key  employees of
                 options to purchase up to 200,000 shares of Common Stock of the
                 Company; and

         4.      To transact such other business as may properly come before the
                 Meeting and at any adjournment(s) thereof.

         Stockholders of record at the close of business on April 12, 1999 shall
be entitled to notice of, and to vote at, the Meeting.

                                             By order of the Board of Directors,


                                             /s/ Robert J. Rudnik

                                             Robert J. Rudnik, Secretary

April 19, 1999


IMPORTANT: WHETHER OR NOT YOU PLAN TO ATTEND THE MEETING IN
PERSON, PLEASE MARK, DATE AND SIGN YOUR PROXY, AND RETURN IT
PROMPTLY IN THE STAMPED ENVELOPE ENCLOSED FOR YOUR
CONVENIENCE.





<PAGE>



                       Brookdale Living Communities, Inc.
                              77 West Wacker Drive
                                   Suite 4400
                             Chicago, Illinois 60601
                                -----------------

                                 PROXY STATEMENT
                                     FOR THE
                       1999 ANNUAL MEETING OF STOCKHOLDERS

                           To be held on May 20, 1999

         The  enclosed  proxy is  solicited  by and on  behalf  of the  board of
directors  (the  "Board  of  Directors"  or the  "Board")  of  Brookdale  Living
Communities, Inc., a Delaware corporation (the "Company"), for use at the Annual
Meeting of Stockholders (the "Meeting") to be held at 35 West Wacker Drive, 35th
Floor, Conference Room A, Chicago, Illinois on May 20, 1999 at 10:00 a.m., local
time,  and at any  adjournments  thereof.  It is  anticipated  that  this  Proxy
Statement will be mailed to stockholders on or about April 19, 1999.

                  DESCRIPTION OF THE PROXY; PROXY SOLICITATION

         If the enclosed form of proxy is properly  executed and returned to the
Company in time to be voted at the Meeting,  the shares represented thereby will
be voted in  accordance  with the  instructions  marked  thereon.  EXECUTED  BUT
UNMARKED  PROXIES WILL BE VOTED (I) FOR THE ELECTION OF THE BOARD OF  DIRECTORS'
TWO NOMINEES AS CLASS II DIRECTORS FOR A TERM OF THREE YEARS EACH,  (II) FOR THE
RATIFICATION OF THE APPOINTMENT OF ERNST & YOUNG LLP AS INDEPENDENT  AUDITORS OF
THE COMPANY FOR THE FISCAL YEAR ENDING  DECEMBER 31, 1999 AND (III) FOR APPROVAL
OF THE 1999 STOCK  INCENTIVE  PLAN.  If any other  matters are properly  brought
before the Meeting,  the persons named in the  accompanying  proxy will vote the
shares  represented  by such proxies on such matters as determined by a majority
of the Board of Directors. The presence of a stockholder at the Meeting will not
automatically revoke such stockholder's proxy. Stockholders may, however, revoke
a proxy at any time prior to its  exercise by filing with the  Secretary  of the
Company a written revocation or a duly executed proxy bearing a later date or by
attending the Meeting and voting in person.

         The cost of solicitation of proxies in the form enclosed  herewith will
be borne by the Company. In addition to the solicitation of proxies by mail, the
Company may use the services of its directors, officers and regular employees to
solicit  proxies,  personally  or  by  telephone.  Those  persons  will  not  be
compensated  specially  for such  services.  The Company  will also request that
brokers, banks, custodians, nominees, and fiduciaries holding shares of stock in
their names or the names of their nominees  forward proxy material to and obtain
proxies  from the  beneficial  owners  of such  shares  held of  record  by such
persons.  The Company will reimburse  such holders for reasonable  out-of-pocket
expenses incurred by them in connection with such solicitation. The



<PAGE>



Company has retained  MacKenzie  Partners,  Inc., a proxy  solicitation firm, to
assist in  solicitation  of proxies at a fee of $3,000,  plus  reimbursement  of
out-of-pocket expenses.

                            QUORUM AND VOTE REQUIRED

         Only  stockholders of record at the close of business on April 12, 1999
(the  "Record  Date") are  entitled  to vote at the  Meeting or any  adjournment
thereof.  A list of all  stockholders  entitled to vote at the  Meeting  will be
available for inspection by any stockholder for any purpose  reasonably  related
to the Meeting during  ordinary  business hours for a period of 10 days prior to
the Meeting at the Company's principal executive office at 77 West Wacker Drive,
Suite 4400,  Chicago,  Illinois.  On the Record Date,  11,572,082  shares of the
Company's  common  stock,  par  value  $0.01 per share  ("Common  Stock"),  were
outstanding.  Each share of Common  Stock  entitles  the owner to one vote.  The
Company's Restated  Certificate of Incorporation does not provide for cumulative
voting in the election of directors.

         The presence, in person or by proxy, of stockholders holding a majority
of the  outstanding  shares  of Common  Stock  will  constitute  a quorum at the
Meeting.  Abstentions and broker  non-votes  (which occur when a nominee holding
shares for a beneficial owner does not vote on a particular proposal because the
nominee does not have  discretionary  voting power with respect to that item and
has not  received  instructions  from the  beneficial  owner)  are  counted  for
purposes of  determining  the  presence  or absence of a quorum at the  Meeting.
Abstentions are counted in tabulations of the votes cast on proposals  presented
to stockholders and,  therefore,  have the same effect as negative votes on such
proposals  by  increasing  the  number of votes cast on such  proposals.  Broker
non-votes  are not  counted  in  tabulations  of the  votes  cast  on  proposals
presented to stockholders.

         A copy of the  Company's  Annual  Report to  Stockholders  for the year
ended December 31, 1998 accompanies  this Proxy Statement.  THE COMPANY FILED AN
ANNUAL  REPORT  ON FORM  10-K FOR THE YEAR  ENDED  DECEMBER  31,  1998  WITH THE
SECURITIES AND EXCHANGE COMMISSION (THE "SEC"). STOCKHOLDERS MAY OBTAIN, FREE OF
CHARGE,  A COPY OF THE  COMPANY'S  1998  ANNUAL  REPORT  ON FORM  10-K  (WITHOUT
EXHIBITS)  BY WRITING TO  BROOKDALE  LIVING  COMMUNITIES,  INC.,  77 WEST WACKER
DRIVE, SUITE 4400, CHICAGO,  ILLINOIS 60601, ATTENTION:  INVESTOR RELATIONS. THE
COMPANY WILL  PROVIDE  COPIES OF THE EXHIBITS TO THE FORM 10-K UPON PAYMENT OF A
REASONABLE FEE.


                                       -2-

<PAGE>



                    PRINCIPAL SECURITY HOLDERS OF THE COMPANY

     The  following  table  sets  forth  certain  information  with  respect  to
beneficial ownership of the Common Stock as of March 31, 1999 by (i) each person
known by the  Company to be the  beneficial  owner of more than 5% of the Common
Stock;  (ii) each director of the Company;  (iii) the Chairman of the Board, the
President  and Chief  Executive  Officer and each of the four other  persons who
were the most highly compensated  executive officers of the Company in 1998 (the
"named executive  officers");  and (iv) all directors and executive  officers of
the Company as a group.

                                                            Common Stock
                                                            ------------
                                                   Amount and Nature
                                                     of Beneficial    Percent of
Name and Address of Beneficial Owner(1)               Ownership(2)       Class
- ---------------------------------------               ------------       -----
The Prime Group, Inc.(3)...........................     4,044,350        34.9%
Delaware Management Holdings, Inc.(4)..............       968,372         8.4
Becker Capital Management, Inc.(5).................       709,250         6.1
Michael W. Reschke(6)..............................     4,112,350        35.3
Mark J. Schulte(7).................................       418,707         3.6
Darryl W. Copeland, Jr.(8).........................       272,000         2.3
Wayne D. Boberg(9).................................         5,833           *
Dr. Bruce L. Gewertz(10)...........................         2,533           *
Darryl W. Hartley-Leonard(11)......................         5,333           *
Daniel J. Hennessy(12).............................        30,133           *
Robert J. Rudnik(13)...............................       143,534         1.2
Matthew F. Whitlock(14)............................        13,775           *
Mark J. Iuppenlatz(15).............................         8,750           *
Executive officers and directors
     as a group (14 persons)(16) ..................     5,038,948        42.2

- ------------------
*   Less than 1%.
(1)      All of the  directors  and  executive  officers  of the  Company may be
         contacted c/o Brookdale Living Communities, Inc., 77 West Wacker Drive,
         Suite 4400, Chicago, Illinois 60601.
(2)      Pursuant to Rule 13d-3 under the  Securities  Exchange Act of 1934,  as
         amended,  a person has  beneficial  ownership of any  securities  as to
         which such  person,  directly  or  indirectly,  through  any  contract,
         arrangement,  undertaking,  relationship  or  otherwise  has or  shares
         voting  power and/or  investment  power and as to which such person has
         the right to acquire  such voting  and/or  investment  power  within 60
         days.  Percentage  of  beneficial  ownership  as to any  person  (which
         includes shares as to which such person has the right to acquire voting
         and/or  investment  power  within 60 days) as of a  particular  date is
         calculated by dividing the number of shares  beneficially owned by such
         person by the sum of the number of shares  outstanding  as of such date
         and the  number  of  shares as to which  such  person  has the right to
         acquire voting and/or investment power within 60 days.

                                       -3-

<PAGE>



(3)      Includes  shares of Common  Stock  held by The Prime  Group,  Inc.  and
         certain  affiliates of The Prime Group,  Inc., 100,000 shares of Common
         Stock subject to an option to purchase held by Darryl W. Copeland,  Jr.
         pursuant to the Stock  Option and Deposit  Agreement  between The Prime
         Group,  Inc.  and Mr.  Copeland,  25,000  shares that Mr.  Copeland has
         agreed to  purchase  from Prime Group III,  L.P.  pursuant to the Stock
         Purchase  Agreement  and Agreement  Concerning  Option Shares among The
         Prime  Group,  Inc.,  Prime Group VI,  L.P.  and Mr.  Copeland  and the
         Assumption  Agreement between Prime Group VI, L.P. and Prime Group III,
         L.P.  and  12,500  shares  subject  to an  option to  purchase  held by
         Blackacre Bridge Capital L.L.C.  pursuant to the Stock Option Agreement
         between The Prime Group,  Inc. and Blackacre  Bridge Capital L.L.C. The
         address of The Prime Group,  Inc. is 77 West Wacker Drive,  Suite 4200,
         Chicago, Illinois 60601.
(4)      Based on a  Schedule  13G  filed  with the SEC on  February  8, 1999 by
         Delaware  Management  Holdings,  Inc.  and  certain  of its  affiliates
         ("DMHI").  The  Schedule  13G  indicates  that DMHI  beneficially  owns
         968,372  shares of Common  Stock.  The  address of DMHI is 2005  Market
         Street, Philadelphia, Pennsylvania 19103.
(5)      Based on a Schedule  13G filed  with the SEC on  February  11,  1999 by
         Becker Capital  Management,  Inc. ("BCMI").  The Schedule 13G indicates
         that  BCMI  beneficially  owns  709,250  shares of  Common  Stock.  The
         Schedule  13G  indicates  that the  Common  Stock is owned by  advisory
         clients of BCMI and BCMI disclaims  beneficial  ownership of the Common
         Stock.  The  address  of  BCMI is 1211 SW  Fifth  Avenue,  Suite  2185,
         Portland, Oregon 97204.
(6)      Includes 4,044,350 shares of Common Stock held by The Prime Group, Inc.
         and certain of its affiliates  (including  100,000 shares subject to an
         option to  purchase  held by Darryl W.  Copeland,  Jr.  pursuant to the
         Stock Option and Deposit  Agreement  between The Prime Group,  Inc. and
         Mr.  Copeland,  25,000 shares that Mr.  Copeland has agreed to purchase
         from Prime Group III, L.P. pursuant to the Stock Purchase Agreement and
         Agreement  Concerning Option Shares among The Prime Group,  Inc., Prime
         Group VI, L.P. and Mr.  Copeland and the Assumption  Agreement  between
         Prime  Group VI,  L.P.  and Prime  Group III,  L.P.  and 12,500  shares
         subject  to an option to  purchase  held by  Blackacre  Bridge  Capital
         L.L.C.  pursuant to the Stock Option Agreement between The Prime Group,
         Inc. and Blackacre  Bridge Capital  L.L.C.) and 68,000 shares  issuable
         upon  the  exercise  of  stock  options  held by Mr.  Reschke  that are
         exercisable  as of or within 60 days of March 31, 1999.  Mr. Reschke is
         the Chairman, Chief Executive Officer and President of The Prime Group,
         Inc.
(7)      Includes  321,707  shares of Common Stock held directly by Mr.  Schulte
         and 97,000  shares  issuable upon the exercise of stock options held by
         Mr.  Schulte that are  exercisable as of or within 60 days of March 31,
         1999.
(8)      Includes  12,000 shares of Common Stock held directly by Mr.  Copeland,
         100,000  shares  subject to an option to purchase held by Mr.  Copeland
         pursuant to the Stock  Option and Deposit  Agreement  between The Prime
         Group,  Inc.  and Mr.  Copeland,  25,000  shares that Mr.  Copeland has
         agreed to  purchase  from Prime Group III,  L.P.  pursuant to the Stock
         Purchase  Agreement  and Agreement  Concerning  Option Shares among The
         Prime  Group  Inc.,  Prime  Group VI,  L.P.  and Mr.  Copeland  and the
         Assumption  Agreement between Prime Group VI, L.P. and Prime Group III,
         L.P. and 135,000 shares issuable upon the exercise of

                                       -4-

<PAGE>



         stock options held by Mr. Copeland that are exercisable as of or within
         60 days of March 31, 1999.
(9)      Includes  2,500 shares of Common Stock held  directly by Mr. Boberg and
         3,333 shares  issuable  upon the exercise of stock  options held by Mr.
         Boberg that are exercisable as of or within 60 days of March 31, 1999.
(10)     Includes  866 shares of Common Stock held  directly by Dr.  Gewertz and
         1,667 shares  issuable  upon the exercise of stock  options held by Dr.
         Gewertz that are exercisable as of or within 60 days of March 31, 1999.
(11)     Includes   2,000   shares  of  Common   Stock  held   directly  by  Mr.
         Hartley-Leonard  and 3,333 shares  issuable  upon the exercise of stock
         options  held by Mr.  Hartley-Leonard  that  are  exercisable  as of or
         within 60 days of March 31, 1999.
(12)     Includes  27,966 shares of Common Stock held directly by Mr.  Hennessy,
         500 shares held in custodial  accounts for which Mr. Hennessy serves as
         custodian and 1,667 shares  issuable upon the exercise of stock options
         held by Mr.  Hennessy that are  exercisable  as of or within 60 days of
         March 31, 1999.
(13)     Includes 127,284 shares of Common Stock held directly by Mr. Rudnik and
         16,250  shares  issuable upon the exercise of stock options held by Mr.
         Rudnik that are exercisable as of or within 60 days of March 31, 1999.
(14)     Includes 1,025 shares of Common Stock held directly by Mr. Whitlock and
         12,750  shares  issuable upon the exercise of stock options held by Mr.
         Whitlock  that are  exercisable  as of or  within  60 days of March 31,
         1999.
(15)     Mr. Iuppenlatz resigned from the Company effective August 31, 1998.
(16)     Includes  4,674,448  shares of Common Stock held directly or indirectly
         by executive  officers and  directors as a group  (including  4,044,350
         shares of Common Stock held  directly by The Prime Group,  Inc. and its
         affiliates)  and 364,500  shares  issuable  upon the  exercise of stock
         options  held by executive  officers and  directors as a group that are
         exercisable as of or within 60 days of March 31, 1999.


                                 PROPOSAL NO. 1

                              ELECTION OF DIRECTORS

         The Company's  Restated  Certificate  of  Incorporation  provides for a
minimum of two directors  and a maximum of 11 directors.  The Board of Directors
currently  consists of seven  members.  The Board of  Directors  is divided into
three classes,  each class  consisting of  approximately  one-third of the total
number of directors.  Class I directors  consist of Mr. Reschke and Dr. Gewertz;
Class II directors consist of Messrs.  Hartley-Leonard  and Copeland;  and Class
III directors  consist of Messrs.  Schulte,  Boberg and  Hennessy.  The Board of
Directors  proposes the election of two Class II directors at the Meeting,  each
to  hold  office  for a  three-year  term  until  the  2002  Annual  Meeting  of
Stockholders  and until his successor is duly elected and  qualified.  Class III
and Class I directors will be elected at the Annual  Meetings to be held in 2000
and  2001,  respectively,  for  three-year  terms,  and until  their  respective
successors are duly elected and qualified.

                                       -5-

<PAGE>



It is intended that the shares of Common Stock underlying the accompanying  form
of Proxy will be voted for the  nominees  for Class II director set forth below,
each of whom is currently a Class II director of the Company. If some unexpected
occurrence  should make  necessary,  in the Board of  Directors'  judgment,  the
substitution  of some other  person or persons for any of the  nominees,  shares
will be voted for such other  person or persons  as the Board of  Directors  may
select.  The Board of  Directors  is not aware that any nominee may be unable or
unwilling to serve as a director.  The following sets forth certain  information
with respect to each nominee for Class II director and also with respect to each
Class I and Class III director.


<TABLE>
<CAPTION>

Nominees for Election

                                                                      Year Term
                                                                      of Office       Served as a
Name                                        Age    Director Class    Will Expire    Director Since
- ----                                        ---    --------------    -----------    --------------
<S>                                          <C>      <C>                <C>              <C> 
Darryl W. Copeland, Jr....................   39       Class II           1999             1997
Darryl W. Hartley-Leonard.................   53       Class II           1999             1997

</TABLE>

         Darryl W. Copeland, Jr. Darryl W. Copeland, Jr. has served as Executive
Vice  President  and a  director  of the  Company  since  May  1997 and as Chief
Financial  Officer of the Company  since May 1998.  From March 1997 to May 1997,
Mr.  Copeland  was a  consultant  to The  Prime  Group,  Inc.'s  Senior  Housing
Division.  From August 1989 to  February  1997,  Mr.  Copeland  was  employed by
Donaldson,  Lufkin & Jenrette  Securities  Corporation as an investment  banker,
most recently  serving as Senior Vice President in the Health Care and Leveraged
Finance groups.

         Darryl W.  Hartley-Leonard.  Darryl W.  Hartley-Leonard has served as a
director of the Company since May 1997. Mr.  Hartley-Leonard  is Chairman of the
Board and Chief Executive  Officer of Production Group  International,  Inc., an
event production agency, Chairman of the Board and Partner of Metropolitan Hotel
Corporation, a hotel company in the long term stay/suite hotel business directed
at the upscale market, a founding partner of H-LK Partners,  a hotel development
and management company,  and Chairman of the Board and Partner of Cohabaco Cigar
Co., a nationwide cigar distribution  company.  Mr.  Hartley-Leonard  retired as
Chairman of the Board of Hyatt Hotels Corporation in 1996 after a 32-year career
with Hyatt and its diversified  affiliates.  Mr.  Hartley-Leonard also serves on
the Board of Directors of LaSalle  Partners,  The United  States  Committee  for
UNICEF and Evanston Northwestern Healthcare.

         Directors  are elected by a  plurality  vote  (i.e.,  the two  nominees
receiving  the  greatest  number of votes will be elected) of the holders of the
shares of Common  Stock  present  or  represented  and  entitled  to vote at the
Meeting.

         THE BOARD OF DIRECTORS OF THE COMPANY RECOMMENDS A VOTE FOR
REELECTION OF MR. COPELAND AND MR. HARTLEY-LEONARD AS CLASS II
DIRECTORS OF THE COMPANY WITH THREE-YEAR TERMS EXPIRING IN 2002.


                                       -6-

<PAGE>

<TABLE>
<CAPTION>


Continuing Class I and Class III Directors

                                                                        Year Term
                                                                        of Office        Served as a
Name                                        Age     Director Class     Will Expire     Director Since
- ----                                        ---     --------------     -----------     --------------
<S>                                         <C>        <C>                 <C>              <C> 
Michael W. Reschke........................  43         Class I             2001             1997
Mark J. Schulte...........................  45        Class III            2000             1997
Wayne D. Boberg...........................  46        Class III            2000             1997
Bruce L. Gewertz..........................  49         Class I             2001             1997
Daniel J. Hennessy........................  41        Class III            2000             1997

</TABLE>

         Michael W.  Reschke.  Michael W.  Reschke has served as Chairman of the
Board and a director  of the Company  since May 1997.  Mr.  Reschke  founded The
Prime Group,  Inc. in 1981 and,  since that time, has served as The Prime Group,
Inc.'s Chairman,  Chief Executive Officer and President.  For the last 18 years,
Mr.  Reschke has directed and managed the  development,  finance,  construction,
leasing, marketing,  acquisition,  renovation and property management activities
of The Prime Group, Inc. and its affiliates ("Prime Group"). Mr. Reschke also is
Chairman  of the Board and a director  of Prime  Retail,  Inc.  (NYSE:  PRT),  a
publicly  traded  real  estate  investment  trust  involved  in  the  ownership,
acquisition,  development  and  management  of factory  outlet  centers  and the
successor in interest to the former retail division of Prime Group. In addition,
Mr.  Reschke is Chairman of the Board and a director of Prime Group Realty Trust
(NYSE:  PGE), a publicly  traded real estate  investment  trust  involved in the
ownership,  acquisition,  development  and  management of office and  industrial
buildings  and the  successor  in interest to the former  office and  industrial
divisions of Prime Group. Mr. Reschke is also a member of the Board of Directors
of Horizon Group Properties,  Inc. (NASDAQ: HGPI), a publicly traded corporation
involved in the ownership,  acquisition,  development  and management of factory
outlet centers. Mr. Reschke is licensed to practice law in the State of Illinois
and is a certified public accountant.  Mr. Reschke is a member of the Chairman's
Round Table and the Executive  Committee of the National  Realty  Committee,  as
well as a full member of the Urban Land  Institute.  Mr.  Reschke also serves on
the Board of Visitors of the University of Illinois Law School.

         Mark J.  Schulte.  Mark J.  Schulte has served as  President  and Chief
Executive  Officer and a director of the Company  since May 1997.  From  January
1991 to May 1997,  Mr.  Schulte  was  employed by The Prime  Group,  Inc. in its
Senior Housing Division, most recently serving as Executive Vice President, with
primary  responsibility  for  overseeing  all  aspects of Prime  Group's  Senior
Housing  Division.  Prior to joining The Prime Group,  Inc.,  Mr. Schulte had 13
years of experience in the development  and operation of  multi-family  housing,
senior  housing,  senior and  assisted  living and health care  facilities.  Mr.
Schulte is licensed to practice law in the State of New York. Mr. Schulte serves
on the Executive Committee of the American Seniors Housing Association.

         Wayne D.  Boberg.  Wayne D.  Boberg  has  served as a  director  of the
Company  since May 1997.  Mr. Boberg is licensed to practice law in the State of
Illinois and has been a partner of the law

                                       -7-

<PAGE>



firm of Winston & Strawn  since  1985,  specializing  in the  representation  of
corporate   clients  in  connection   with  debt  and  equity   financings   and
acquisitions.  Mr.  Boberg  serves  on the  Board  of  Visitors  of the  Indiana
University School of Law.

         Dr. Bruce L. Gewertz.  Dr. Bruce L. Gewertz has served as a director of
the Company since May 1997.  Dr.  Gewertz has served as The Dallas B.  Phemister
Professor  and Chairman,  Department  of Surgery  since 1992,  and served as the
first Faculty Dean of Medical  Education from 1989 to 1992, at the University of
Chicago  Pritzker  School of Medicine.  Dr.  Gewertz is Editor of the Journal of
Surgical  Research  and  serves on the  Editorial  Board of  Annals of  Vascular
Surgery.

         Daniel J. Hennessy.  Daniel J. Hennessy has served as a director of the
Company since May 1997. Mr. Hennessy co-founded Code, Hennessy & Simmons,  Inc.,
a Chicago based private equity  investment  firm, in August 1988 and, since that
time, has served as a partner.

    Information Regarding Meetings and Committees of the Board of Directors

         The Company's Board of Directors has established an Audit Committee, an
Executive  Committee,  a  Compensation  Committee and a Committee of Independent
Directors.

         Audit  Committee.  The  members of the Audit  Committee  consist of Dr.
Gewertz and Messrs.  Boberg,  Hartley-Leonard and Hennessy. The Audit Committee,
among  other  things,  makes   recommendations   concerning  the  engagement  of
independent  auditors,  reviews the  results  and scope of the annual  audit and
other services  provided by the Company's  independent  auditors and reviews the
adequacy of the Company's internal accounting controls.

         Executive Committee.  The members of the Executive Committee consist of
Messrs. Reschke,  Schulte and Copeland. The Executive Committee has been granted
certain  authority  to acquire  and  dispose of real  property  and the power to
authorize,  on  behalf of the  Board of  Directors,  the  execution  of  certain
contracts and agreements,  including those related to certain  borrowings by the
Company.  The Executive Committee generally meets monthly (or more frequently if
necessary)  and all actions by the committee are reported at the next meeting of
the Board of Directors.

         Compensation  Committee.  The  members  of the  Compensation  Committee
consist  of  Dr.  Gewertz  and  Messrs.   Hartley-Leonard   and  Hennessy.   The
Compensation  Committee  makes  recommendations  to the full Board of  Directors
concerning salary and bonus  compensation and benefits for executive officers of
the Company. In addition, the Compensation Committee has the power and authority
to implement and administer the 1997 Brookdale  Living  Communities,  Inc. Stock
Incentive Plan (the "1997 Stock Incentive  Plan") and the 1998 Brookdale  Living
Communities, Inc. Stock Incentive Plan (the "1998 Stock Incentive Plan") and, if
approved,  shall have the power and  authority to implement and  administer  the
1999 Brookdale  Living  Communities,  Inc. Stock Incentive Plan (the "1999 Stock
Incentive Plan").


                                       -8-

<PAGE>



         Committee of  Independent  Directors.  The members of the  Committee of
Independent Directors consist of Dr. Gewertz and Messrs. Boberg, Hartley-Leonard
and Hennessy. The Committee of Independent Directors was established to consider
and approve or reject,  on behalf of the full Board of  Directors,  any proposed
transactions  between  the  Company  and  any of its  affiliates,  stockholders,
directors, officers or employees.

         During the fiscal year ended  December  31, 1998,  the Audit  Committee
held one meeting, the Compensation  Committee held one meeting, the Committee of
Independent  Directors  held no meetings and the Board of  Directors  held three
meetings.


                                 PROPOSAL NO. 2

                       APPOINTMENT OF INDEPENDENT AUDITORS

         The Board of Directors of the Company has selected Ernst & Young LLP as
independent auditors of the Company for the year ending December 31, 1999. Ernst
& Young LLP served in this  capacity  for the year ended  December  31,  1998. A
representative  of Ernst & Young LLP will  attend  the  Meeting  and,  while not
intending to make a statement, will respond to appropriate questions directed to
Ernst & Young LLP.

         The  appointment  of  auditors  is  approved  annually  by the Board of
Directors and subsequently  submitted to the stockholders for ratification.  The
decision of the Board of Directors is based on the  recommendation  of the Audit
Committee.  The Audit  Committee  also  reviews and approves  proposed  nonaudit
services  to  ensure  that  they  will  not  impair  the   independence  of  the
accountants.

         Before  making  its  recommendation  to  the  Board  of  Directors  for
appointment of Ernst & Young LLP, the Audit Committee carefully  considered that
firm's qualifications as auditors for the Company. This included a review of its
performance last year, as well as its reputation for integrity and competence in
the fields of  accounting  and auditing.  The Audit  Committee has expressed its
satisfaction with Ernst & Young LLP in all of these respects.

         The  approval by the  affirmative  vote of the holders of a majority of
the shares of Common Stock  present or  represented  and entitled to vote at the
Meeting  is  required  to  ratify  the  appointment  of Ernst & Young LLP as the
Company's auditors. Abstentions will have the same effect as negative votes.

         THE  BOARD  OF  DIRECTORS   OF  THE  COMPANY   RECOMMENDS  A  VOTE  FOR
RATIFICATION OF THE  APPOINTMENT OF ERNST & YOUNG LLP AS THE COMPANY'S  AUDITORS
FOR THE YEAR ENDING DECEMBER 31, 1999.



                                       -9-

<PAGE>





                            COMPENSATION OF DIRECTORS

         The Company pays its  directors  who are not employees of the Company a
fee for their services as directors. Such persons receive annual compensation of
$12,000  plus a fee of $1,000  for  attendance  at each  meeting of the Board of
Directors and $500 for attendance at each committee meeting.  The members of the
Board receive  reimbursement of all travel and lodging expenses related to their
attendance at both Board and committee meetings.




                                      -10-

<PAGE>



                       COMPENSATION OF EXECUTIVE OFFICERS

Summary Compensation Table

         Prior to the completion of its initial public  offering on May 7, 1997,
the Company did not pay any  compensation  to its officers.  The following table
sets forth the  compensation  earned for the period from May 7, 1997 to December
31,  1997 and for the year ended  December  31,  1998 with  respect to the named
executive officers.

<TABLE>
<CAPTION>


                                                                                                    Long-Term                      
                                                                Annual Compensation               Compensation                     
           Name and Principal Position                          -------------------               ------------                      
           ---------------------------                                                                                   Other
                                                       Year      Salary           Bonus              Options         Compensation(1)
                                                       ----    ----------     ------------           -------         ---------------
<S>                                                    <C>      <C>             <C>               <C>                         <C>  
Michael W. Reschke ..................................  1998     $100,000             --           18,000   (2)(3)             --
     Chairman of the Board                             1997       63,653             --          100,000   (4)                --
Mark J. Schulte .....................................  1998      275,000             --           49,500   (2)(3)         $2,500
     President and Chief Executive Officer             1997      173,937       $    203          175,000   (4)                --
Darryl W. Copeland, Jr. .............................  1998      250,000             --           45,000   (2)(3)          2,500
     Executive Vice President and Chief Financial      1997      159,134        150,101  (5)     250,000   (4)             2,375
     Officer
Robert J. Rudnik ....................................  1998      141,667         25,000           35,000   (2)                --
     Executive Vice President, General Counsel and     1997       50,903   (6)      217           30,000   (4)                --
     Secretary
Matthew F. Whitlock .................................  1998       95,000        260,340            1,000   (2)             2,500
     Vice President--Acquisitions                      1997       60,087        116,651           25,000   (4)             2,142
Mark J. Iuppenlatz (7) ..............................  1998      114,058         77,500            1,000   (2)             2,500
     Vice President--Development                       1997       85,388         15,101           25,000   (4)               675

</TABLE>

- -----------------------------
(1)      Consists of annual  Company  matching  contributions  to the  Brookdale
         Living Communities, Inc. Retirement Savings Plan.
(2)      Granted pursuant to the 1998 Stock Incentive Plan.
(3)      Granted in lieu of a bonus to which the executive  officer was entitled
         pursuant to his Employment Agreement.
(4)      Granted pursuant to the 1997 Stock Incentive Plan.
(5)      Mr.  Copeland  received a signing bonus of $150,000 from the Company in
         May 1997.
(6)      Mr. Rudnik joined the Company in July 1997.
(7)      Mr. Iuppenlatz resigned from the Company effective August 31, 1998.


                                      -11-

<PAGE>



Option Grants in 1998

         The following  table shows all options to purchase Common Stock granted
to each of the named  executive  officers of the Company in 1998. The table also
shows the  potential  value of such grants if the Common  Stock  appreciates  at
compounded annual rates of 5% and 10% over the remaining term of the option from
the grant date price.  The 5% and 10% rates of  appreciation  based on the grant
date  price are  required  to be  disclosed  by the rules of the SEC and are not
intended to forecast potential future appreciation,  if any, in the price of the
Company's  Common Stock.  The Company did not use an  alternative  present value
formula  permitted  by the  rules of the SEC  because,  in the  Company's  view,
potential  future  unknown or  volatile  factors  result in there  being no such
formula that can determine  with  reasonable  accuracy the present value of such
option grants.

<TABLE>
<CAPTION>


                                                                                                        Potential Realizable
                                                                                                          Value at Assumed
                                                                                                       Annual Rates of Stock
                                                                                                       Price Appreciation for
                                                                                                        Option Term Based on
                                                                                                          Grant-Date Stock
                                             Individual Grants                                                  Price
                                             -----------------                                         -----------------------
                                                          % of Total                                           
Name                                                     Options/SARs      Exercise 
- ----                                                      Granted to        or Base 
                                         Options/SARs    Employees in        Price      Expiration 
                                         Granted (#)      Fiscal Year      ($/Sh)(1)       Date          5% ($)        10% ($)
                                         -----------     -------------     ----------   -----------    ----------     ---------
<S>                                       <C>                  <C>           <C>          <C>         <C>            <C>       
Michael W. Reschke...................     18,000(2)            5.77%         $23.475      05/21/08    $  253,660     $  654,201
Mark J. Schulte......................     49,500(2)           15.88           23.475      05/21/08       697,564      1,799,052
Darryl W. Copeland, Jr...............     45,000(2)           14.43           23.475      05/21/08       634,149      1,635,502
Robert J. Rudnik.....................     35,000(3)           11.23           23.475      05/21/08       493,227      1,272,057
Matthew F. Whitlock..................      1,000(3)             .32           23.475      05/21/08        14,092         36,344
Mark J. Iuppenlatz...................      1,000(3)             .32           23.475      05/21/08        14,092         36,344

- -----------------------
(1)      Based on the average closing price for the five business days preceding
         the grant date. The exercise price for the options is generally payable
         in cash or, in certain circumstances,  by the surrender, at fair market
         value on the date on which the option is exercised, of shares of Common
         Stock.
(2)      Options are fully vested.
(3)      Options vest,  subject to certain  conditions being met, at the rate of
         25% per year over four years  following  the grant date,  commencing on
         the first anniversary of the grant date.

</TABLE>

Option Exercises and Holdings

         The following table sets forth  information  with respect to options to
purchase shares of Common Stock exercised by the named executive officers during
1998 and the number of shares of Common Stock underlying options held by each of
the named  executive  officers and the value of such officers'  exercisable  and
unexercisable options on December 31, 1998.


                                      -12-

<PAGE>

<TABLE>
<CAPTION>


                                                                                                  Value of Unexercised
                                                                   Number of Unexercised          In-the-Money Options
                                  Shares                        Options at 1998 Year-End(#)      at 1998 Year-End($)(1)
                               Acquired on         Value        ---------------------------      ---------------------- 
      Name                     Exercise (#)     Realized ($)     Exercisable/Unexercisable      Exercisable/Unexercisable
      ----                     ------------     ------------    ---------------------------     -------------------------
<S>                                <C>          <C>                   <C>      <C>                    <C>     <C>    
Michael W. Reschke                     --              --             43,000 /  75,000            $  200,000 /  600,000
Mark J. Schulte                    40,000       $ 585,000             53,250 / 131,250                30,000 /1,050,000
Darryl W. Copeland, Jr.            35,000         551,250             72,500 / 187,500               220,000 /1,500,000
Robert J. Rudnik                       --              --              7,500 /  57,500                57,188 /  171,563
Matthew F. Whitlock                    --              --              6,250 /  19,750                50,000 /  150,000
Mark J. Iuppenlatz                  6,250          56,250                 -- /      --                    -- /       --
- -----------------------
(1)      These amounts were  calculated by  subtracting  the exercise price from
         the market value of the  underlying  Common Stock as of 1998  year-end.
         The  market  value of the  Common  Stock  was  $19.50  per  share as of
         December  31, 1998 (the last trading date in 1998) based on the closing
         price per share on the Nasdaq National Market.

</TABLE>

Employment Agreements

         The Company has entered  into  employment  agreements  with each of the
named executive officers in the Summary  Compensation Table above other than Mr.
Rudnik.  These agreements (the "Employment  Agreements")  generally provide that
Messrs. Reschke,  Schulte,  Copeland and Whitlock shall devote substantially all
of their business time to the operation of the Company,  except that Mr. Reschke
is required to devote only such time as he deems necessary to fulfill his duties
and  obligations  to the  Company  as  Chairman  of the  Board.  The  Employment
Agreements for Messrs.  Reschke and Schulte provide for terms expiring on May 7,
2000,  while the  Employment  Agreement  for Mr.  Copeland  provides  for a term
expiring on May 7, 2001, and the Employment  Agreement for Mr. Whitlock provides
for a term expiring on January 31, 2001. The terms of the Employment  Agreements
are  automatically  extended for one-year terms unless either the Company or the
executive officer provides the other with at least 30 days' prior written notice
that such term shall not be extended.

         The Employment  Agreements with Messrs.  Reschke,  Schulte and Copeland
provide for an annual  bonus of up to 100% of the base  salary  based on certain
performance  criteria.  The Employment  Agreement with Mr. Whitlock provides for
annual bonuses based on certain performance  criteria. If any of such Employment
Agreements  are  terminated by the Company  "without  cause" or, with respect to
Messrs.  Schulte and Copeland,  due to  disability,  the executive so terminated
will be entitled to a lump sum payment.  With regard to Mr. Whitlock,  such lump
sum payment will be an amount  equal to six months' base salary.  With regard to
Messrs.  Reschke,  Schulte and Copeland, such executives will receive a lump sum
payment  equal to the base  salary  for one year plus a pro rata  portion of the
annual bonus payable under such executives' respective

                                      -13-

<PAGE>



Employment Agreements. Messrs. Reschke, Schulte and Copeland may terminate their
respective  Employment  Agreements  and be entitled to  approximately  two times
their annual compensation and bonus in the event of a "change in control" of the
Company   and  a   material   diminution   of  their   respective   duties   and
responsibilities  or  compensation.  In the event  either of Messrs.  Schulte or
Copeland  voluntarily  terminates his employment with the Company  "without good
reason" or in the event the employment of either of Messrs.  Schulte or Copeland
is terminated by the Company "with cause," the executive officer will be subject
to a non-compete  covenant that has a term of two years. Mr. Reschke is bound by
a  non-compete  agreement  among  The  Prime  Group,  Inc.  and  certain  of its
affiliates (collectively,  "PGI"), the Company and Mr. Reschke. In addition, Mr.
Copeland has the option to purchase  certain  additional  shares of Common Stock
from The Prime Group, Inc. and an affiliate of The Prime Group, Inc.

         The Employment Agreements provide for base salaries of $100,000 for Mr.
Reschke, $275,000 for Messrs. Schulte and Copeland and $95,000, with an increase
to $200,000,  which began February 1, 1999, for Mr. Whitlock.  The current terms
of compensation for Mr. Rudnik include a base salary of $162,500.


           COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

         The Compensation Committee of the Board of Directors, which is composed
entirely of non-employee directors, is charged with determining compensation for
the Company's  executive  officers.  Dr. Bruce L. Gewertz and Messrs.  Darryl W.
Hartley-Leonard  and  Daniel J.  Hennessy  currently  serve on the  Compensation
Committee.

         No  executive  officer  of the  Company  served  as a member of (i) the
compensation committee of another entity, one of whose executive officers served
on the Company's Compensation Committee,  (ii) the Board of Directors of another
entity,  one of whose executive  officers  served on the Company's  Compensation
Committee,  or (iii) the compensation  committee of another entity, one of whose
executive officers served as a member of the Company's Board of Directors during
the year ended December 31, 1998.


                        REPORT OF COMPENSATION COMMITTEE

         The Compensation  Committee makes  recommendations to the full Board of
Directors  concerning  salary and bonus  compensation and benefits for executive
officers of the Company. In addition,  the Compensation  Committee has the power
and authority to implement and administer the Company's Stock  Incentive  Plans.
The current  members of the  Compensation  Committee are Dr. Gewertz and Messrs.
Hartley-Leonard and Hennessy.

         The  purpose of the  Company's  executive  compensation  programs is to
attract and retain highly  qualified  individuals  while  providing the economic
incentive necessary to achieve the

                                      -14-

<PAGE>



Company's   performance   goals.  The  Company  intends  to  maintain  executive
compensation  policies,  plans and programs that will reward executive officers,
provide incentives for the achievement of the Company's  operating and financial
objectives and,  consequently,  maximize  stockholder  value.  The  Compensation
Committee  believes  that,  through their  ownership of equity  interests in the
Company (through ownership of Common Stock and options), the financial interests
of the  Company's  executive  officers are closely  aligned  with the  financial
interests of the Company's stockholders.

         While  the  Compensation   Committee  will  continue  to  evaluate  the
executive  compensation  practices of the  Company's  industry  peer group as an
important   factor  in  determining   executive   compensation,   the  Company's
achievement of its performance goals and the contribution of executive  officers
to such achievement will greatly  influence  whether the Company's  compensation
programs  remain at or exceed  the median of its peer  group.  The peer group of
companies  identified by the Compensation  Committee is further described in the
Performance Graph presented elsewhere in this Proxy Statement.

         The Company's executive  compensation programs consist of the following
components:

         (a)   employment  agreements with certain of its most senior  executive
               officers  setting  base  salaries  at fixed  levels,  subject  to
               discretionary increases determined by the Compensation Committee,
               and containing  such other  provisions  sufficient to attract and
               retain   executive   officers  capable  of  contributing  to  the
               Company's performance objectives;

         (b)   annual performance bonuses based on certain performance criteria;

         (c)   stock  options  with  scheduled  vesting  periods  to  align  the
               interests of the  executive  officers with those of the Company's
               stockholders; and

         (d)   participation  in other benefit programs  generally  available to
               Company employees.

Base Salaries

         The  Company  has  entered  into  Employment  Agreements  with  Messrs.
Reschke,  the Chairman of the Board of the Company,  Schulte,  the President and
Chief Executive Officer of the Company,  Copeland,  the Executive Vice President
and  Chief   Financial   Officer  of  the  Company,   and  Whitlock,   the  Vice
President-Acquisitions  of the Company.  Pursuant to such  agreements,  the base
salaries of Messrs. Reschke,  Schulte, Copeland and Whitlock for the period from
January 1, 1998 to  December  31, 1998 were  $100,000,  $275,000,  $275,000  and
$95,000, respectively. The Employment Agreement for Mr. Whitlock was amended and
restated   as  of   February   1,   1999.   See   "Compensation   of   Executive
Officers--Employment  Agreements."  As  provided in the  Employment  Agreements,
annual base salary  increases may be made at the discretion of the  Compensation
Committee based on individual performance reviews.

                                      -15-

<PAGE>



         Other elements of the Employment  Agreements  that serve to retain such
senior executive officers include non-competition  provisions that under certain
circumstances  extend for a specified  time beyond the term of  employment.  The
Employment  Agreements of Messrs.  Schulte and Copeland generally prohibit these
executive  officers from directly or indirectly  competing  with the business of
the  Company  during  the term of  employment  and for a two-year  period  after
termination "with cause" by the Company or termination  "without good reason" by
the  executive  officer.  See  "Compensation  of Executive  Officers--Employment
Agreements."  Mr. Reschke is bound by the  non-compete  agreement among PGI, the
Company and Mr. Reschke.

Performance Bonuses

         Performance bonuses for such senior executive officers are contained in
their respective Employment Agreements.  Messrs.  Reschke,  Schulte and Copeland
receive bonuses based on the  achievement of the Company's  annual business plan
as reflected in the Company's audited financial statements. These bonuses may be
no greater  than 100% of the  executive  officer's  base  salary.  In  addition,
Messrs. Reschke,  Schulte and Copeland are eligible for discretionary bonuses of
no more  than  20% of  their  base  salary  based  on  corporate  or  individual
performance  goals  that may be  established  by the Board of  Directors  or the
Compensation Committee from time to time. Messrs. Reschke,  Schulte and Copeland
did not  receive  any cash  bonuses in 1998,  but were  granted  vested  options
pursuant to the 1998 Stock Incentive Plan. Mr. Whitlock is entitled to receive a
performance  bonus based upon property  acquisitions  of the Company.  All other
executive officers are eligible for performance bonuses based on the achievement
of certain performance goals.  Pursuant to these bonus plans, Messrs. Rudnik and
Whitlock received performance bonuses of $25,000 and $260,340,  respectively, in
1998.

Stock Options

         Pursuant to the 1998 Stock Incentive Plan, on May 21, 1998, the Company
granted stock options to each of Messrs. Reschke, Schulte,  Copeland, Rudnik and
Whitlock,  the other  executive  officers of the  Company and certain  other key
employees.  Messrs. Reschke, Schulte, Copeland, Rudnik and Whitlock were granted
options to purchase 18,000,  49,500,  45,000,  35,000 and 1,000 shares of Common
Stock, respectively, under the 1998 Stock Incentive Plan. The options of Messrs.
Reschke,  Schulte and  Copeland  were fully  vested  upon grant.  The options of
Messrs.  Rudnik  and  Whitlock  vest at the rate of 25% per year over four years
following the grant date, commencing on the first anniversary of the grant date.
The  Compensation  Committee  believes the options  granted under the 1998 Stock
Incentive  Plan will continue to align the interests of the Company's  executive
officers with those of the Company's stockholders by emphasizing long-term stock
ownership and increases in stockholder value.

Other Benefits

         The Company has  established  the Brookdale  Living  Communities,  Inc.
Retirement  Savings  Plan (the "401(k)  Plan") for all  employees of the Company
that meet minimum employment criteria.

                                      -16-

<PAGE>



The 401(k) Plan provides that participants may defer up to 15% of their eligible
compensation on a pre-tax basis subject to certain maximum amounts.  The Company
makes  matching  contributions  of 25% of the  employees'  contributions  to the
401(k) Plan.  Employees'  contributions  vest  immediately,  while the Company's
contributions vest over five years.



Compensation Deductibility Policy

         The Internal Revenue Code of 1986, as amended (the "Code"),  limits the
ability  of  a  publicly-held   corporation   such  as  the  Company  to  deduct
compensation  in  excess  of  $1,000,000  per  individual,  other  than  certain
performance-based  compensation.  It is the  Company's  policy to take this rule
into account in setting the compensation of its affected executives. The Company
does not expect to be denied any deduction  under Section 162(m) of the Code for
compensation  paid during its taxable year ended  December  31,  1998.  The 1997
Stock  Incentive Plan and the 1998 Stock Incentive Plan were structured with the
intention that compensation attributable to options granted thereunder would not
be subject to the Section 162(m)  limitation.  Based upon Department of Treasury
regulations,  bonuses  payable to the Company's  executives  under their present
employment agreements and compensation attributable to options granted under the
1997 Stock Incentive Plan and the 1998 Stock Incentive Plan may be considered as
compensation  subject  to the  Section  162(m)  limitation.  Accordingly,  it is
possible that in some future year some portion of the  compensation to a Company
executive will not be tax deductible under Section 162(m). This will depend upon
the market price of the  Company's  shares on the date options are exercised and
the number of options exercised in any one taxable year.

                             COMPENSATION COMMITTEE

                              Dr. Bruce L. Gewertz
                            Darryl W. Hartley-Leonard
                               Daniel J. Hennessy


                                PERFORMANCE GRAPH

         The following graph compares the cumulative total stockholder return on
the Company's Common Stock from May 2, 1997, the date the Company's Common Stock
began trading on the Nasdaq National Market, through December 31, 1998, with the
cumulative  total  return of the S&P  Composite  - 500 Stock  Index,  the Nasdaq
Composite Index, the Russell 2000 Index and the Company's Peer Group (as defined
below*). The graph assumes an initial investment of $100 in the Company's Common
Stock on May 2, 1997. The initial public offering price of the Company's  Common
Stock was $11.50 per share.

                     Comparison of Cumulative Total Return**

                                      -17-

<PAGE>



                        May 2, 1997 to December 31, 1998


                                                      December 31,
                                          -------------------------------------
                                               1997                    1998
- --------------------------------------------------------------------------------
Brookdale Living Communities, Inc.          $ 150.00                $ 169.56
S&P 500                                       122.56                  157.59
Nasdaq Composite Index                        124.95                  175.17
Russell 2000 Index                            128.56                  125.68
Company's Peer Group                          141.72                  137.23
- --------------------------------------------------------------------------------

- ---------
*        The  Company's  Peer Group is  composed  of  selected  assisted  living
         companies.   These  companies  are  American  Retirement   Corporation,
         Assisted Living Concepts,  Inc., Alternative Living Services, Inc., ARV
         Assisted   Living,   Inc.,   Balanced  Care   Corporation,   Carematrix
         Corporation,  Capital Senior Living Corporation,  Emeritus Corporation,
         Grand Court Lifestyles,  Inc., Greenbriar Corporation,  Regent Assisted
         Living, Inc. and Sunrise Assisted Living, Inc.

**       Cumulative  Total Return  assumes an initial  investment of $100 in the
         Company's  Common  Stock  on  May  2,  1997  and  the  reinvestment  of
         dividends.  The  Company  did not pay any  dividends  during the period
         presented.


                                 PROPOSAL NO. 3

                    APPROVAL OF THE 1999 STOCK INCENTIVE PLAN

1999 Stock Incentive Plan

         The Board of Directors has adopted,  subject to  stockholder  approval,
the 1999 Stock  Incentive  Plan for the  purpose  of  attracting  and  retaining
directors,  executive  officers  and other key  employees.  Each option  granted
pursuant to the 1999 Stock  Incentive  Plan shall be  designated  at the time of
grant as  either  an  "incentive  stock  option"  or as a  "non-qualified  stock
option."  The  summary  of the 1999  Stock  Incentive  Plan set  forth  below is
qualified in its  entirety by reference to the text of the 1999 Stock  Incentive
Plan attached hereto as Annex A.

         The 1999 Stock  Incentive Plan provides for the grant of options ("1999
Options") to purchase a specified  number of shares of Common  Stock.  Under the
1999 Stock Incentive Plan, 200,000

                                      -18-

<PAGE>



shares of Common  Stock will be  available  for grants,  with no limit as to the
maximum  number of shares of Common  Stock that may be  subject to 1999  Options
granted to any single optionee under the 1999 Stock Incentive Plan. Participants
in the 1999 Stock Incentive Plan, who may be directors, officers or employees of
the Company, its subsidiaries or Company-owned partnerships or any consultant or
adviser who provides  substantial and important service to the Company,  will be
selected by the Compensation Committee.

         The 1999 Stock Incentive Plan authorizes the Compensation  Committee to
grant 1999 Options at an exercise  price to be determined  by it,  provided that
such price cannot be less than 100% of the fair market value of the Common Stock
on the date on which the 1999 Option is granted. If, however, an incentive stock
option is to be granted to an employee  who owns over 10% of the total  combined
voting power of all classes of the Company's stock,  then the exercise price may
not be less than 110% of the fair market  value of the Common  Stock  covered by
such 1999 Option on the day it is granted.

         Generally,  1999 Options  granted under the 1999 Stock  Incentive  Plan
will  have  such  terms,  including  vesting  schedules,  as  determined  by the
Compensation Committee. Upon a "change in control" (as defined in the 1999 Stock
Incentive Plan), however, all unvested 1999 Options then outstanding, and to the
extent not previously  forfeited,  will vest. The 1999 Options must be exercised
within 10 years from the date of the grant.  The rights of any  participants  to
exercise a 1999 Option may not be  transferred  in any way other than by will or
applicable laws of descent and distribution.

         Under the 1999 Stock  Incentive  Plan, the  Compensation  Committee may
grant options with lower exercise prices in substitution for outstanding options
with higher exercise prices. In addition,  in the event of certain extraordinary
events, the Compensation  Committee may make adjustments in the aggregate number
and kind of shares reserved for issuance,  the number and kind of shares covered
by  outstanding  awards  and the  exercise  prices  specified  therein as may be
determined to be appropriate.

         No Options may be granted under the 1999 Stock Incentive Plan after the
10th  anniversary of the date on which the 1999 Stock Incentive Plan was adopted
by the Board of Directors (March 18, 2009).

         Based on the $14.94 closing price of the Company's  Common Stock on the
Nasdaq  National  Market on March 25, 1999,  the  aggregate  market value of the
200,000 shares of Common Stock issuable upon the exercise of the 1999 Options is
$2,988,000.

Federal Tax Consequences Associated With the Stock Incentive Plans

         The  following  is a general  description  of the  federal  income  tax
consequences  associated  with the 1997  Stock  Incentive  Plan,  the 1998 Stock
Incentive Plan and the 1999 Stock Incentive Plan

                                      -19-

<PAGE>



(collectively, the "Stock Incentive Plans"). It is not intended as a description
of all federal tax  consequences,  nor does it describe state,  foreign or local
tax consequences.

         No  taxable  income  is  realized  by the  optionee  upon the  grant or
exercise of an incentive  stock  option.  However,  the exercise of an incentive
stock option  increases the optionee's  alternative  minimum  taxable income and
may, therefore, result in alternative minimum tax liability for the optionee. If
no  disposition  of shares issued to an optionee  pursuant to the exercise of an
incentive stock option is made by the optionee within two years from the date of
grant or within one year after the transfer of such shares to the optionee, then
(a) upon sale of such shares,  any amount realized in excess of the option price
(the amount paid for the  shares)  will be taxed to the  optionee as a long-term
capital gain and any loss sustained will be a long-term  capital loss and (b) no
deduction will be allowed to the Company.

         If any share of Common Stock acquired upon the exercise of an incentive
stock option is disposed of prior to the expiration of the two-year and one-year
holding periods described above (a "disqualifying  disposition"),  generally (a)
the  optionee  will realize  ordinary  income in the year of  disposition  in an
amount  equal to the excess (if any) of the fair  market  value of the shares at
exercise  (or,  if less,  the amount  realized  on an arm's  length sale of such
shares) over the option price thereof, and (b) the Company will be entitled to a
deduction in such amount.  Any further gain realized will be taxed as short-term
or long-term capital gain and will not result in any deduction by the Company.

         To  the  extent   incentive   stock  options  to  any  optionee  become
exercisable  for the first time in any  calendar  year for shares  having a fair
market  value  (determined  at the date of grant of the  option)  in  excess  of
$100,000, the option will be treated for tax purposes as a non-qualified option.

         With  respect to  non-qualified  options,  no income is realized by the
optionee at the time the option is granted. Generally, (a) at exercise, ordinary
income is realized by the optionee in an amount equal to the difference  between
the  option  price  and the  fair  market  value  of the  shares  on the date of
exercise,  and the Company receives a tax deduction for the same amount provided
it  satisfies  certain   withholding   obligations,   and  (b)  at  disposition,
appreciation  or  depreciation  after the date of  exercise is treated as either
short-term  or long-term  capital gain or loss  depending on how long the shares
have been held.

         The  approval by the  affirmative  vote of the holders of a majority of
the shares of Common Stock  present or  represented  and entitled to vote at the
Meeting is required to approve the 1999 Stock Incentive Plan.  Abstentions  will
have the same effect as negative votes.

         THE BOARD OF DIRECTORS OF THE COMPANY RECOMMENDS A VOTE FOR APPROVAL OF
THE 1999 STOCK INCENTIVE PLAN.


                                OTHER INFORMATION


                                      -20-

<PAGE>



Compliance with Section 16(a) of the Securities Exchange Act of 1934

         Section 16(a) of the Exchange Act requires the  Company's  officers and
directors,  and  persons  who own  more  than 10% of a  registered  class of the
Company's equity securities, to file reports of the ownership and changes in the
ownership  (Forms 3, 4 and 5) with the SEC.  Officers,  directors and beneficial
owners of more than 10% of the Company's stock are required by SEC regulation to
furnish the Company with copies of all such forms that they file.

         Based solely on the Company's  review of the copies of Forms 3, 4 and 5
and the  amendments  thereto  received by it for the period  ended  December 31,
1998, or written  representations from certain reporting persons that no Forms 5
were required to be filed by those persons, the Company believes that during the
period ended  December 31, 1998,  (a) no reportable  transactions  were reported
late except that  Michael W.  Reschke  reported  (i) the  transfer of  1,233,606
shares of Common  Stock from The Prime  Group,  Inc. to Prime Group VI, L.P. and
(ii) the transfer of 25,000  shares of Common Stock from Prime Group VI, L.P. to
Prime Group III,  L.P. on  December  18, 1998 on a Form 5 filed on February  16,
1999 and (b) no Forms 3, 4, or 5 required  to be filed were late  except that R.
Stanley Young filed one Form 3 report late.

Certain Relationships and Related Transactions

         Management  Agreement.  The  Company  has  entered  into  a  management
agreement with an affiliate of The Prime Group,  Inc.  ("Owner") with respect to
the Island on Lake Travis  facility.  The management  agreement  provided for an
initial term expiring on April 30, 1999, which has been automatically renewed to
April 30,  2000 and  automatically  renews on an annual  basis  unless and until
terminated.  The Company is paid a monthly fee of 5.0% of the gross  revenues of
such  facility  for each month and  reimbursement  of expenses.  The  management
agreement  may be  terminated  by  Owner  only  for  cause  as set  forth in the
management  agreement  during its initial  term and upon 60 days' prior  written
notice at any time after the expiration of the initial term or any renewal term.
The Company may  terminate  the  management  agreement at any time upon 60 days'
advance notice.

         Office  Lease.  On  September  25,  1997,  the Company  entered  into a
five-year lease (the "Office Lease"),  which commenced  October 1, 1997, for its
corporate  office with 77 West Wacker Limited  Partnership (the  "Landlord"),  a
partnership   which  is  currently  owned  by  Prime  Group  Realty  Trust,  the
publicly-traded successor of the office and industrial divisions of Prime Group.
The original Office Lease provided for the lease by the Company of approximately
13,500  square feet of office space on the 48th floor,  with base rent of $18.50
per square foot  escalating at $0.75 per square foot at each  anniversary of the
commencement  date. On October 2, 1997,  in  connection  with the signing of the
Office Lease, the Company received a $404,000 cash payment from the Landlord for
tenant improvements which are amortized over the term of the Office Lease.

                                      -21-

<PAGE>



         On March 17,  1998,  the  Company and the  Landlord  amended the Office
Lease, pursuant to which the Company and the Landlord agreed (i) to relocate the
Company's corporate office from the 48th floor to the 44th floor effective April
24,  1998,  (ii) to increase  the space  leased by the Company to  approximately
22,600  square feet and (iii) to extend the term of the Office Lease until April
30, 2005.  The base rent under the amended  Office Lease  continues to be $18.50
per square  foot,  escalating  $0.75 per  square  foot on each May 1 of the term
commencing  May 1, 1999.  In  consideration  for  executing the amendment of the
Office Lease, the Company received a $452,000 cash payment from the Landlord for
tenant  improvements  which are  amortized  over the term of the amended  Office
Lease.

         Insurance  Brokerage  and  Risk  Management  Services  with  Thilman  &
Filippini, LLC. The Company has an ongoing business relationship with respect to
insurance brokerage and risk management services with Thilman & Filippini,  LLC,
a limited  liability company in which Thomas W. Filippini is an indirect member.
Mr.  Filippini  is the  brother-in-law  of  Robert  J.  Rudnik,  Executive  Vice
President,  General  Counsel and Secretary of the Company.  Thilman & Filippini,
LLC receives commissions and fees in connection with insurance policies arranged
on behalf of the Company and for providing certain risk management  services for
the Company.

         Services Contract with Workplace Dynamics, Inc. David J. Schaus, Senior
Vice  President-Human  Services  of the  Company,  is  the  owner  of  Workplace
Dynamics,  Inc. ("WDI").  Pursuant to a contract with WDI, WDI provided training
services to the Company from January 1998 to May 1998 for which the Company paid
WDI $61,100.  Since Mr.  Schaus  joined the Company in August 1998,  WDI and the
Company have not transacted any business.

         Other  Transactions.  Wayne D. Boberg, a director of the Company,  is a
partner of the law firm of Winston & Strawn,  which has provided,  and continues
to  provide,  legal  services  to the  Company.  As of the  date of  this  Proxy
Statement,  Mr.  Boberg  owns 2,500  shares of Common  Stock and has  options to
acquire an additional 5,000 shares of Common Stock.

         Transactions   between  the  Company  and  its   officers,   directors,
stockholders  and their  affiliates  require the  approval of the  Committee  of
Independent Directors of the Board of Directors.


                  STOCKHOLDER PROPOSALS FOR 2000 ANNUAL MEETING

         Proposals of  stockholders  intended to be presented at the 2000 Annual
Meeting of  Stockholders  must be received by the Company no later than December
21, 1999 pursuant to the

                                      -22-

<PAGE>



proxy soliciting rules of the SEC in order to be considered for inclusion in the
Company's  Proxy Statement and form of Proxy related to the 2000 annual meeting.
Nothing in this  paragraph  shall be deemed to require the Company to include in
its  Proxy  Statement  and  Proxy  relating  to  the  2000  annual  meeting  any
stockholder  proposal  that may be omitted from the  Company's  proxy  materials
pursuant  to  applicable  regulations  of the SEC in  effect  at the  time  such
proposal is received.  Pursuant to the Company's  Amended and Restated  By-laws,
any  stockholder  of the Company who intends to present a proposal for action at
the 2000 annual  meeting also must file a copy thereof with the Secretary of the
Company at least 60 days prior to the meeting;  however,  in the event that less
than 75 days'  notice or prior public  disclosure  of the date of the meeting is
given or made to  stockholders,  notice by the  stockholder to be timely must be
received no later than the close of business on the 15th day  following  the day
on which such notice of the date or public disclosure was made.





                                      -23-

<PAGE>



                                 OTHER BUSINESS

         The Board of Directors  knows of no business that will be presented for
consideration  at the  Meeting  other than the matters  described  in this Proxy
Statement.  If any other  matter  should be presented at the Meeting for action,
the  persons  named in the  accompanying  proxy  card will  vote  such  proxy in
accordance  with the  determination  of a  majority  of the  Company's  Board of
Directors.


                                                            Robert J. Rudnik
                                                                     
                                                                
                                                            /s/ Robert J. Rudnik
                                                                
                                                            Secretary

Chicago, Illinois
April 19, 1999


                                      -24-

<PAGE>

                                                                         Annex A
















                     1999 BROOKDALE LIVING COMMUNITIES, INC.

                              STOCK INCENTIVE PLAN


<PAGE>


                                TABLE OF CONTENTS

<TABLE>
<CAPTION>

Section                                                                                                          Page
- -------                                                                                                          ----

<S>                                                                                                              <C>
1.  PURPOSE OF PLAN...............................................................................................A-1

2.  DEFINITIONS...................................................................................................A-1

3.  STOCK SUBJECT TO PLAN.........................................................................................A-4
         3.1      Stock Subject to Plan...........................................................................A-4
         3.2      Unexercised Options.............................................................................A-4
         3.3      Changes in Company Capitalization...............................................................A-4

4.  GRANTING OF OPTIONS...........................................................................................A-4
         4.1      Eligibility.....................................................................................A-4
         4.2      Incentive Stock Options.........................................................................A-4
         4.3      Granting of Options.............................................................................A-5
         4.4      Administration Of the Plan......................................................................A-5

5.  TERMS OF OPTIONS..............................................................................................A-6
         5.1      Option Agreement................................................................................A-6
         5.2      Vesting of Options..............................................................................A-7
         5.3      Option Exercise Price...........................................................................A-7
         5.4      Exercise Periods................................................................................A-7
         5.5      Requirement of Continued Employment.............................................................A-8
         5.6      Adjustments in Outstanding Options..............................................................A-9
         5.7      Merger, Consolidation, Acquisition, Liquidation or Dissolution..................................A-9
         5.8      No Right to Continued Employment................................................................A-9

6.  EXERCISE OF OPTIONS...........................................................................................A-10
         6.1      Person Eligible to Exercise.....................................................................A-10
         6.2      Partial Exercise................................................................................A-10
         6.3      Manner of Exercise..............................................................................A-10
         6.4      Conditions to Issuance of Stock Certificates....................................................A-11
         6.5      Rights as Stockholders..........................................................................A-12
         6.6      Transfer Restrictions...........................................................................A-12

7.  ADDITIONAL PROVISIONS.........................................................................................A-12
         7.1      Approval of Plan by Stockholders................................................................A-12
         7.2      Nontransferability..............................................................................A-12
         7.3      Death or Disability of Optionee.................................................................A-12
         7.4      Securities Act..................................................................................A-13
         7.5      Withholding of Tax..............................................................................A-13
         7.6      Termination and Amendment of Plan...............................................................A-13

</TABLE>

                                        i

<PAGE>

<TABLE>
<CAPTION>

Section                                                                                                          Page
- -------                                                                                                          ----

<S>                                                                                                              <C>
         7.7      Duties of the Company...........................................................................A-13

8.  GENERAL PROVISIONS............................................................................................A-14

</TABLE>

                                       ii

<PAGE>



                           SECTION 1. PURPOSE OF PLAN

         The  purpose  of the 1999  Brookdale  Living  Communities,  Inc.  Stock
Incentive  Plan (the  "Plan")  is to provide a means by which  Brookdale  Living
Communities,  Inc. (the "Company") may attract and retain  directors,  executive
officers and other key employees with outstanding qualifications and consultants
and advisers who provide  substantial and important services to the Company,  by
affording  those  individuals  with  incentives to exert maximum efforts for the
success of the  Company  through  opportunities  to  participate  in the growth,
development and financial success of the Company.

                             SECTION 2. DEFINITIONS

         Wherever the  following  capitalized  terms are used in the Plan,  they
shall have the following respective meanings:

         2.1 "Board of Directors" means the Board of Directors of the Company.

         2.2 "Change in Control" shall be deemed to have occurred if

                  (a) any "person"  (as such term is used in Sections  13(d) and
         14(d) of the  Exchange  Act),  other than a trustee or other  fiduciary
         holding  securities  under an employee  benefit plan of the Company,  a
         corporation  owned  directly or indirectly by the  stockholders  of the
         Company in substantially the same proportions as their ownership of the
         Common  Stock,  Michael W. Reschke or The Prime  Group,  Inc. or any of
         their respective affiliates, becomes the "beneficial owner" (as defined
         in Rule 13d-3  under the  Exchange  Act),  directly or  indirectly,  of
         securities of the Company  representing 50% or more of the total voting
         power  represented by the Company's then  outstanding  securities which
         vote  generally  in the  election of  directors  (referred to herein as
         "Voting Securities");

                  (b) during any period of two  consecutive  years,  individuals
         who at the beginning of such period  constitute  the Board of Directors
         and any new  directors  whose  election  by the Board of  Directors  or
         nomination for election by the Company's stockholders was approved by a
         vote of at least two-thirds (2/3) of the directors then still in office
         who  either  were  directors  at the  beginning  of the period or whose
         election or nomination for election was  previously so approved,  cease
         for any reason to constitute a majority of the Board of Directors;

                  (c) the  stockholders  of the  Company  approve  a  merger  or
         consolidation of the Company with any other  corporation,  other than a
         merger or consolidation  which would result in the Voting Securities of
         the  Company  outstanding   immediately  prior  thereto  continuing  to
         represent  (either by remaining  outstanding or by being converted into
         Voting  Securities of the surviving  entity) more than 50% of the total
         voting power  represented  by the Voting  Securities  of the Company or
         such  surviving  entity  outstanding  immediately  after such merger or
         consolidation; or


                                       A-1

<PAGE>



                  (d) the stockholders of the Company approve a plan of complete
         liquidation  of the Company or an agreement for the sale or disposition
         by the Company (in one transaction or a series of  transactions) of all
         or substantially all of the Company's assets.

         2.3 "Code" means the Internal Revenue Code of 1986, as amended.

         2.4 "Committee" means as specified in Section 4.4.

         2.5 "Common  Stock" means the Common  Stock of the  Company,  par value
$0.01 per share.

         2.6 "Company"  means  Brookdale  Living  Communities,  Inc., a Delaware
corporation.  In addition,  "Company"  shall mean any corporation  assuming,  or
issuing new employee stock options in substitution for,  Incentive Stock Options
outstanding under the Plan, in a transaction to which Section 424(a) of the Code
applies.

         2.7  "Date of  Grant"  means  the date as of which an  Option  has been
granted pursuant to the Plan.

         2.8 "Disability"  means,  with respect to an individual,  a physical or
mental condition  resulting from any medically  determinable  physical or mental
impairment that renders such individual incapable of engaging in any substantial
gainful  employment  and that can be  expected  to  result  in death or that has
lasted or can be expected to last for a continuous  period of not less than four
consecutive months.

         2.9  "Eligible  Individual"  means  (i) any  director,  officer  or key
employee of the Company or a  Subsidiary,  (ii) any officer or key employee of a
partnership in which the Company owns directly or indirectly at least 50% of the
capital  or  profits  interest  or (iii)  any  consultant  or  adviser  whom the
Committee determines provides substantial and important service to the Company.

         2.10  "Exchange  Act" means the  Securities  Exchange  Act of 1934,  as
amended.

         2.11 "Fair Market  Value" means the per share value of the Common Stock
as of a given date, determined as follows:

                  (a) If the Common  Stock is listed or admitted  for trading on
         the New York Stock Exchange (or if not, on another national  securities
         exchange upon which the Common Stock is listed),  the Fair Market Value
         of the Common  Stock is the closing  quotation  for such stock based on
         composite  transactions  for the New  York  Stock  Exchange  (or if not
         listed on it,  such other  national  securities  exchange)  on the last
         trading day for such stock prior to such given date.


                                       A-2

<PAGE>



                  (b)  If  the  Common  Stock  is not  traded  on  any  national
         securities  exchange,  but is quoted on the Nasdaq  Stock Market or any
         similar  system of automated  dissemination  of quotations of prices in
         common use, the Fair Market Value of the Common Stock is the average of
         the last sales price (if the stock is then listed as a national  market
         issue on the  Nasdaq  Stock  Market  or the mean  between  the  closing
         representative  bid and asked prices (in all other cases) for the stock
         on the last 5 trading days for such stock  preceding such given date as
         reported by the Nasdaq Stock Market (or such similar quotation system).

                  (c) If neither  clause (a) nor clause (b) of this Section 2.11
         is  applicable,  the Fair Market  Value of the Common Stock is the fair
         market value per share as of such valuation  date, as determined by the
         Board  of  Directors  in good  faith  and in  accordance  with  uniform
         principles consistently applied.

         2.12  "Incentive  Stock Option" means an Option which  qualifies  under
Section 422 of the Code and which is designated as an Incentive  Stock Option by
the Company or the Committee.

         2.13  "Non-Qualified  Option" means an Option which is not an Incentive
Stock Option and which is designated as a Non-Qualified Option by the Company or
the Committee.

         2.14 "Option" means any Incentive Stock Option or Non-Qualified  Option
granted under this Plan.

         2.15  "Optionee"  means an  Eligible  Individual  to whom an  Option is
granted under this Plan.

         2.16 "Plan" means the 1999  Brookdale  Living  Communities,  Inc. Stock
Incentive Plan, as it may be amended from time to time.

         2.17 "Secretary" means the Secretary of the Company.

         2.18 "Securities Act" means the Securities Act of 1933, as amended.

         2.19 "Severance Date" means (i) as to an Eligible  Individual who is an
employee of the Company, a Subsidiary or a Company-owned  partnership,  the date
the individual ceases to be so employed,  (ii) as to an Eligible  Individual who
is a director of the Company or a  Subsidiary  but not an employee  described in
(i) next above, the date the individual  ceases to be such a director,  or (iii)
as to an Eligible  Individual who is not included in (i) or (ii) above, the date
specified in the applicable Stock Option Agreement.

         2.20 "Stock Option Agreement" means the agreement  reflecting the terms
and conditions of an Option pursuant to Section 5.1.


                                       A-3

<PAGE>



         2.21 "Subsidiary"  means a subsidiary of the Company within the meaning
of Section 424(f) of the Code.

                        SECTION 3. STOCK SUBJECT TO PLAN

         3.1 Stock Subject to Plan

                  The  stock  subject  to an  Option  shall  be  shares  of  the
Company's  Common Stock. The aggregate number of such shares which may be issued
upon  exercise of Options  granted  under Section 4 of the Plan shall not exceed
200,000  unless  and  until a larger  number  shall  have been  approved  by the
Company's stockholders pursuant to Section 7.6.

         3.2 Unexercised Options

                  If any Option  expires or is  cancelled  without  having  been
fully  exercised,  a new  Option or  Options  for the number of shares of Common
Stock that would have been issued upon  exercise of the  unexercised  portion of
such  Option may be  granted  under this  Plan,  subject to the  limitations  of
Section 3.1.

         3.3 Changes in Company Capitalization

                  In the event that the  outstanding  shares of Common Stock are
hereafter  changed into or exchanged for a different number or kind of shares or
other  securities  of the  Company,  or of  another  corporation,  by  reason of
reorganization,  merger, consolidation,  recapitalization,  reclassification, or
the number of shares is increased or decreased by reason of a stock split, stock
dividend,  combination of shares or any other increase or decrease in the number
of such shares of Common Stock effected  without receipt of consideration by the
Company  (provided,  however,  that conversion or exchange of any convertible or
exchangeable  securities  of the  Company  shall  not be  deemed  to  have  been
"effected  without  receipt  of   consideration"),   the  Committee  shall  make
appropriate  adjustments  in the number and kind of shares for the  purchase  of
which  Options may be  granted,  including  adjustments  of the  limitations  in
Section 3.1 and Section 4.1.

                         SECTION 4. GRANTING OF OPTIONS

         4.1 Eligibility

                  The  maximum  number of shares  of  Common  Stock  that may be
subject to Options  granted  during any calendar year to any one Optionee  shall
not exceed 200,000. Options granted to an Eligible Individual who is an employee
of the  Company  or a  Subsidiary  may be  either  Incentive  Stock  Options  or
Non-Qualified Options. Options granted to any other Eligible Individual may only
be Non-Qualified Options.


                                       A-4

<PAGE>



         4.2 Incentive Stock Options

                  No Incentive Stock Option shall be granted unless it qualifies
as an  "incentive  stock  option"  under  Section 422 of the Code on the Date of
Grant.

         4.3 Granting of Options

                  (a) Subject to the  availability  of shares as provided  under
         Sections 3.1 and 7.6,  the  Committee  shall from time to time,  in its
         absolute discretion:

                        (i)  Determine  who are  the  Eligible  Individuals  and
                  select from among them those to be granted Options;

                       (ii) Determine the number of shares to be subject to such
                  Options  granted  to  such  selected  individuals,  and to the
                  extent permitted by the Code,  determine  whether such Options
                  are to be Incentive  Stock Options or  Non-Qualified  Options;
                  and

                      (iii)  Determine the terms and conditions of such Options,
                  consistent with the Plan.

                  (b) Upon the  selection  of an  individual  to be  granted  an
         Option, the Committee shall instruct the Secretary to issue such Option
         and may impose such  conditions on the grant of such Option as it deems
         appropriate. Without limiting the generality of the preceding sentence,
         the  Committee  may,  in its  discretion  and on such terms as it deems
         appropriate,  require  as a  condition  on the grant of an Option to an
         individual that the individual  surrender for cancellation  some or all
         of the unexercised  Options which have been previously  granted to him.
         An Option the grant of which is  conditioned  upon such  surrender  may
         have an Option  price  lower (or higher)  than the Option  price of the
         surrendered  Option, may cover the same (or a lesser or greater) number
         of shares as the  surrendered  Option,  may contain such other terms as
         the Committee deems  appropriate and shall be exercisable in accordance
         with its terms,  without regard to the number of shares,  price, Option
         period or any other term or condition of the surrendered Option.

         4.4 Administration Of the Plan

                  (a)  The  Plan  shall  be  administered  by  the  Compensation
         Committee  of the Board,  or by any other  Committee  appointed  by the
         Board, which Committee (unless otherwise determined by the Board) shall
         satisfy the "nonemployee director" requirements of Rule 16b-3 under the
         Exchange Act and the  regulations  of Rule 16b-3 under the Exchange Act
         and the "outside  director"  provisions of Code Section 162(m),  or any
         successor regulations or provisions. The members of the Committee shall
         be  appointed  from time to time by, and shall serve at the  discretion
         of, the Board of Directors.  Committee members may resign by delivering
         written notice to the Secretary.


                                       A-5

<PAGE>



                  (b)  Except as  otherwise  provided  in the Plan and except as
         otherwise expressly stated to the contrary in the Company's Articles of
         Incorporation,  Bylaws, or elsewhere, the Committee shall have the sole
         discretionary  authority (i) to select the Eligible Individuals who are
         to be granted  Options under the Plan,  (ii) to determine the number of
         Options to be granted to any Eligible  Individual at any time, (iii) to
         authorize the granting of Options,  (iv) to impose such  conditions and
         restrictions on Options as it determines appropriate,  (v) to interpret
         the Plan,  (vi) to prescribe,  amend and rescind rules and  regulations
         relating to the Plan, and (vii) to take any other actions in connection
         with  the  Plan  as  it  may  deem   necessary  or  advisable  for  the
         administration of the Plan. The  determinations of the Committee on the
         matters referred to in this Section 4 shall be conclusive.

                  (c)  A  majority  of  the  members  of  the  Committee   shall
         constitute a quorum.  All determinations of the Committee shall be made
         by a majority of its members. Any decision or determination  reduced to
         writing  and  signed by all of the  members of the  Committee  shall be
         fully  effective as if it had been made by a majority vote at a meeting
         duly called and held.

                  (d) The  Committee  may delegate to one or more persons any of
         its powers,  other than its power to authorize the granting of Options,
         or designate  one or more persons to do or perform  those matters to be
         done or performed by the  Committee,  including  administration  of the
         Plan.  Any person or persons  delegated or  designated by the Committee
         shall be subject to the same  obligations and  requirements  imposed on
         the Committee and its members under the Plan.

                  (e) Members of the Committee  shall receive such  compensation
         for their  services  as  members as may be  determined  by the Board of
         Directors.  All  expenses  and  liabilities  incurred by members of the
         Committee in connection  with the  administration  of the Plan shall be
         borne by the Company. The Committee may employ attorneys,  consultants,
         accountants,  appraisers,  brokers or other persons. The Committee, the
         Company and the Board of  Directors  shall be entitled to rely upon the
         advice, opinions or valuations of any such persons. All elections taken
         and all  interpretations  and  determinations  made by the Committee in
         good faith shall be final and binding upon all  Optionees,  the Company
         and all other interested  persons.  No member of the Committee shall be
         personally liable for any action,  determination or interpretation made
         in good faith with respect to the Plan.  Members of the  Committee  and
         each person or persons  designated or delegated by the Committee  shall
         be  entitled  to  indemnification  by the Company for any action or any
         failure to act in connection with services performed by or on behalf of
         the  Committee  for the benefit of the  Company to the  fullest  extent
         provided or  permitted  by the  Company's  Articles  of  Incorporation,
         Bylaws,  any  insurance  policy  or other  agreement  intended  for the
         benefit of the Committee, or by any applicable law.


                                       A-6

<PAGE>



                           SECTION 5. TERMS OF OPTIONS

         5.1 Option Agreement

                  Each  Option  shall be  evidenced  by a written  Stock  Option
Agreement,  which shall be executed by the Optionee and an authorized officer of
the  Company  and which shall  indicate  the Date of the Grant and contain  such
terms and  conditions  as the  Committee  shall  determine  with respect to such
Option,  consistent with the Plan. Stock Option Agreements  evidencing Incentive
Stock  Options  shall  contain such terms and  conditions as may be necessary to
qualify such Options as "incentive stock options" under Section 422 of the Code.

         5.2 Vesting of Options

                  (a) Options granted under the Plan shall vest as determined by
         the Committee and set forth in the respective Stock Option Agreement.

                  (b) Unless otherwise  provided in the Stock Option  Agreement,
         in the  event  of a Change  in  Control  on or  before  the  Optionee's
         Severance  Date, each  outstanding  Option held by such Optionee to the
         extent not  theretofore  vested shall fully vest as of the date of such
         Change in Control.

                  (c) Subject to the  provisions  of Section 7.3,  Options which
         have been  granted but not yet vested  under this  Section 5.2 as of an
         Optionee's  Severance Date shall be forfeited unless otherwise provided
         in the Stock Option Agreement.

         5.3 Option Exercise Price

                  The  exercise  price per share for Options  granted  under the
Plan shall be set by the Committee;  provided, however, that the price per share
shall be not less than 100% of the Fair  Market  Value of such share on the Date
of Grant; provided, further, that, in the case of an Incentive Stock Option, the
price per share  shall  not be less than 110% of the Fair  Market  Value of such
share on the Date of Grant in the case of an individual  then owning (within the
meaning  of  Section  424(d)  of the Code)  more than 10% of the total  combined
voting power of all classes of stock of the Company or any Subsidiary.

         5.4 Exercise Periods

                  (a) No Option  may be  exercised  in whole or in part until it
         has vested, except as may be provided in Section 5.7.

                  (b) Subject to the provisions of Sections 5.4(c), 5.7 and 7.3,
         Options shall become exercisable at such times and in such installments
         (which may be cumulative)  as the Committee  shall provide in the terms
         of each individual Stock Option Agreement;  provided, however, that, by
         resolution  adopted after an Option is granted,  the Committee  may, on
         such terms and  conditions  as it may determine to be  appropriate  and
         subject to Sections 5.4(c),  5.7 and 7.3,  accelerate the time at which
         such Option or any portion thereof may be exercised.

                                       A-7

<PAGE>



                  (c) To the extent  that the  aggregate  Fair  Market  Value of
         stock with respect to which Incentive Stock Options (within the meaning
         of Section 422 of the Code, but without regard to Section 422(d) of the
         Code) are  exercisable  for the first  time by an  Optionee  during any
         calendar  year  (under the Plan and all other  incentive  stock  option
         plans of the Company) exceeds  $100,000,  such Options shall be treated
         as Non-Qualified  Options. The rule set forth in the preceding sentence
         shall be applied by taking  Options  into account in the order in which
         they were granted. For purposes of this Section 5.4(c), the Fair Market
         Value of Common  Stock  shall be  determined  as of the time the Option
         with respect to such Common Stock is granted.

                  (d) No Option may be  exercised  to any extent by anyone after
         the first to occur of the following events:

                        (i)  In the case of an Incentive Stock Option,

                             (A) the  expiration  of ten years  from the Date of
                           Grant; or

                             (B) in the case of an Optionee  owning  (within the
                           meaning of Section  424(d) of the Code),  at the Date
                           of Grant,  more than 10% of the total combined voting
                           power of all  classes of stock of the  Company or any
                           subsidiary  of the Company,  the  expiration  of five
                           years from the Date of Grant; or

                             (C)  except  in the  case  of any  Optionee  who is
                           disabled  (within the meaning of Section  22(e)(3) of
                           the Code),  the  expiration  of three months from the
                           Optionee's   Severance   Date   unless   either  such
                           Severance Date occurs due to such Optionee's death or
                           the Optionee dies within said three-month period; or

                             (D) in the  case  of an  Optionee  who is  disabled
                           (within the meaning of Section 22(e)(3) of the Code),
                           the  expiration  of  one  year  from  the  Optionee's
                           Severance  Date  unless  either such  Severance  Date
                           occurs due to such  Optionee's  death or the Optionee
                           dies within said one-year period; or

                             (E) the expiration of one year from the date of the
                           Optionee's death.

                       (ii)  In the case of a Non-Qualified Option,

                             (A) the  expiration  of ten years  from the Date of
                           Grant; or

                             (B) the  expiration of one year from the Optionee's
                           Severance  Date unless the Optionee  dies within said
                           one-year period; or

                             (C) the expiration of one year from the date of the
                           Optionee's death.


                                       A-8

<PAGE>



                  (e) Subject to the provisions of Section 5.4(d), the Committee
         shall provide,  in the terms of each individual Stock Option Agreement,
         when such Option expires and becomes unexercisable.

         5.5 Requirement of Continued Employment

                  An Option shall be forfeited if the Optionee's  Severance Date
occurs within one year from the Date of Grant unless such  Severance Date occurs
due to a Change in Control.

         5.6 Adjustments in Outstanding Options

                  In the event  that the  outstanding  shares  of  Common  Stock
subject to Options are changed into or exchanged for a different  number or kind
of shares of the Company or other securities of the Company by reason of merger,
consolidation,  recapitalization,  reclassification,  or the number of shares is
increased  or  decreased  by  reason  of  a  stock  split-up,   stock  dividend,
combination  of shares or any other  increase  or decrease in the number of such
shares of Common Stock effected  without receipt of consideration by the Company
(provided, however, that conversion of any convertible securities of the Company
shall not be deemed to have been "effected  without receipt of  consideration"),
the  Committee  shall  make  appropriate  adjustments  in the number and kind of
shares  as  to  which  all  outstanding   Options,   or  portions  thereof  then
unexercised,  shall  be  exercisable,  to the end  that  after  such  event  the
Optionee's  proportionate  interest shall be maintained as before the occurrence
of such event.  Such  adjustment in an outstanding  Option shall be made without
change in the total price applicable to the Option or the unexercised portion of
the  Option  (except  for any  change  in the  aggregate  price  resulting  from
rounding-off of share quantities or prices) and with any necessary corresponding
adjustment in Option price per share;  provided,  however,  that, in the case of
Incentive Stock Options,  each such  adjustment  shall be made in such manner as
not to constitute a  "modification"  within the meaning of Section  424(h)(3) of
the Code. Any such  adjustment  made by the Committee shall be final and binding
upon all Optionees, the Company and all other interested persons.

         5.7 Merger, Consolidation, Acquisition, Liquidation or Dissolution

                  Notwithstanding the provisions of Section 5.6, in its absolute
discretion,  and on such  terms  and  conditions  as it deems  appropriate,  the
Committee  may  provide by the terms of any Option  that such  Option  cannot be
exercised after the merger or  consolidation of the Company with or into another
corporation,  the  acquisition by another  corporation or person  (excluding any
trustee or other fiduciary holding  securities under an employee benefit plan of
the Company) of all or  substantially  all of the Company's  assets or more than
50% of the Company's  then  outstanding  voting  stock,  or the  liquidation  or
dissolution  of the Company;  and if the  Committee so provides,  it may, in its
absolute  discretion and on such terms and  conditions as it deems  appropriate,
also  provide,  either by the terms of such  Option or by a  resolution  adopted
prior to the occurrence of such merger, consolidation,  acquisition, liquidation
or dissolution,  that, for some period of time prior to such event,  such Option
shall be exercisable to all shares covered thereby,  notwithstanding anything to
the contrary in Section 5.4(a), Section 5.4(b) and/or any installment provisions
of such Option.


                                       A-9

<PAGE>



         5.8 No Right to Continued Employment

                  Nothing  in  this  Plan  or  in  any  Stock  Option  Agreement
hereunder  shall confer upon any Optionee any right to continued  employment  or
retention in service or shall  interfere  with or restrict in any way the rights
of the Company,  a Subsidiary  or any other person to terminate or discharge any
Optionee at any time for any reason whatsoever.

                         SECTION 6. EXERCISE OF OPTIONS

         6.1 Person Eligible to Exercise

                  During the lifetime of the  Optionee,  only such  Optionee may
exercise an Option (or any portion thereof) granted to such Optionee.  After the
death of the Optionee,  any  exercisable  portion of an Option may, prior to the
time when such portion  becomes  unexercisable  under the Plan or the applicable
Stock Option  Agreement,  be exercised  by the personal  representative  of such
Optionee or by any person empowered to do so under the deceased  Optionee's will
or under the then applicable laws of descent and distribution.

         6.2 Partial Exercise

                  At any time and from  time to time  prior to the time when any
exercisable Option or exercisable  portion thereof becomes  unexercisable  under
the Plan or the  applicable  Stock  Option  Agreement,  such  Option or  portion
thereof  may be  exercised  in  whole or in part;  provided,  however,  that the
Company shall not be required to issue fractional  shares and the Committee may,
by the terms of the Stock Option  Agreement,  require any partial exercise to be
with respect to a specified minimum number of shares.

         6.3 Manner of Exercise

                  An exercisable Option, or any exercisable portion thereof, may
be  exercised  solely by delivery to the  Secretary  or his office of all of the
following   prior  to  the  time  when  such  Option  or  such  portion  becomes
unexercisable under the Plan or the applicable Stock Option Agreement:

                  (a) notice in writing  signed by the  Optionee or other person
         then  entitled to exercise  such Option or portion,  stating  that such
         Option  or  portion  is  exercised,  such  notice  complying  with  all
         applicable rules established by the Committee; and

                  (b) (i) full payment (in cash or by check) for the shares with
                  respect to which such Option or portion is thereby  exercised;
                  or

                      (ii) if permitted  under the terms of an Optionee's  Stock
                  Option Agreement or with the consent of the Committee,  shares
                  of the  Company's  Common  Stock  owned by the  Optionee  duly
                  endorsed for transfer to the Company, other than shares of the
                  Company's  Common  Stock held for less than six months  unless
                  acquired on the open  market,  with a Fair Market Value on the
                  date of Option

                                      A-10

<PAGE>



                  exercise  equal to the  aggregate  Option  price of the shares
                  with  respect  to which  such  Option or  portion  is  thereby
                  exercised; or

                      (iii) with the consent of the  Committee,  a full recourse
                  promissory note bearing  interest (at least such rate as shall
                  then preclude the imputation of interest under the Code or any
                  successor  provision)  and  payable  upon such terms as may be
                  prescribed by the Committee.  The Committee may also prescribe
                  the form of such  note and the  security  to be given for such
                  note.  No Option may,  however,  be exercised by delivery of a
                  promissory  note or by a loan from the  Company  when or where
                  such loan or other  extension of credit is  prohibited by law;
                  or

                       (iv) with the consent of the Committee,  any  combination
                  of the  consideration  provided in the  foregoing  subsections
                  (i), (ii) and (iii); and

                  (c) the  payment  to the  Company of all  amounts  which it is
         required to withhold  under  federal,  state or local law in connection
         with the exercise of the Option; provided that, with the consent of the
         Committee,  (i)  shares  of the  Company's  Common  Stock  owned by the
         Optionee duly endorsed for transfer, other than shares of the Company's
         Common Stock held for less than six months unless  acquired on the open
         market,  or (ii) shares of the Company's  Common Stock  issuable to the
         Optionee upon exercise of the Option, valued at Fair Market Value as of
         the date of  Option  exercise,  may be used to make all or part of such
         payment,  but  only  up to  the  minimum  withholding  requirement  for
         supplemental wages; and

                  (d) such  representations  and documents as the Committee,  in
         its  absolute  discretion,  deems  necessary  or  advisable  to  effect
         compliance with all applicable provisions of the Securities Act and any
         other federal or state  securities laws or  regulations,  including the
         representation  that the shares of the Common Stock are being  acquired
         for  investment  and not resale.  The  Committee  may, in its  absolute
         discretion,  also take whatever additional actions it deems appropriate
         to  effect  such  compliance  including,  without  limitation,  placing
         legends  on share  certificates  and  issuing  stop-transfer  orders to
         transfer agents and registrars; and

                  (e) in the event that the Option or portion  thereof  shall be
         exercised  pursuant to Section 6.1 by any person or persons  other than
         the Optionee,  appropriate proof of the right of such person or persons
         to exercise the Option or portion thereof.

         6.4 Conditions to Issuance of Stock Certificates

                  The shares of Common Stock issuable and  deliverable  upon the
exercise  of an  Option,  or  any  portion  thereof,  may be  either  previously
authorized but unissued  shares or issued shares which have then been reacquired
by the  Company.  The  Company  shall not be  required  to issue or deliver  any
certificate  or  certificates  for  shares of Common  Stock  purchased  upon the
exercise of any Option or portion  thereof  prior to  fulfillment  of all of the
following conditions:

                  (a) the  satisfaction of all requirements set forth in Section
         6.3, including payment of the exercise price; and

                                      A-11

<PAGE>



                  (b) the obtaining of any approval or other  clearance from any
         state or federal  governmental agency which the Committee shall, in its
         absolute discretion, determine to be necessary or advisable; and

                  (c) the lapse of such reasonable  period of time following the
         exercise of the Option as the Committee may establish from time to time
         for reasons of administrative convenience.

         6.5 Rights as Stockholders

                  The  holders  of  Options  shall  not be,  nor have any of the
rights or privileges  of,  stockholders  of the Company in respect to any shares
purchasable  upon the  exercise  of any part of an Option  unless  and until the
Option  is  exercised,  the  Option  price  has  been  paid to the  Company  and
certificates  representing  such  shares have been issued by the Company to such
holders.

         6.6 Transfer Restrictions

                  The  Committee,  in its absolute  discretion,  may impose such
restrictions on the  transferability of the shares purchasable upon the exercise
of an Option as it deems appropriate. Any such restriction shall be set forth in
the respective Stock Option Agreement and may be referred to on the certificates
evidencing  such  shares.  The  Committee  may require any  Optionee to give the
Company prompt notice of any disposition of shares of stock acquired by exercise
of an Incentive  Stock  Option,  within two years from the Date of Grant of such
Option or one year after the  acquisition of such shares by such  Optionee.  The
Committee  may  direct  that the  certificates  evidencing  shares  acquired  by
exercise  of an  Option  refer to such  requirement  to give  prompt  notice  of
disposition.

                        SECTION 7. ADDITIONAL PROVISIONS

         7.1 Approval of Plan by Stockholders

                  This Plan will be submitted  for the approval of the Company's
stockholders  within  twelve  months  before  or after  the date of the Board of
Directors'  initial  adoption of the Plan.  Options may be granted prior to such
stockholder  approval;  provided,  however,  that  such  Options  shall  not  be
exercisable  prior to the time when the Plan is  approved  by the  stockholders;
provided,  further,  that if such  approval has not been  obtained at the end of
said twelve-month  period,  all Options  previously granted under the Plan shall
thereupon be cancelled and become null and void.

         7.2 Nontransferability

                  No Option or interest or right  therein or part thereof  shall
be liable  for the  debts,  contracts  or  engagements  of the  Optionee  or any
successors  in interest to the  Optionee or shall be subject to  disposition  by
transfer, alienation, anticipation, pledge, encumbrance, assignment or any other
means whether such  disposition  be voluntary or  involuntary or by operation of
law by judgment,  levy, attachment,  garnishment or any other legal or equitable
proceedings

                                      A-12

<PAGE>



(including bankruptcy),  and any attempted disposition thereof shall be null and
void and of no effect; provided, however, that nothing in this Section 7.2 shall
prevent transfers by will or by the applicable laws of descent and distribution.

         7.3 Death or Disability of Optionee

                  If an  Optionee  dies  or  incurs  a  Severance  Date  due  to
Disability,  any Option of such Optionee which has been outstanding for at least
one year shall fully and  immediately  be vested.  In the event of an Optionee's
death  the  executor,  administrator  or other  personal  representative  of the
Optionee's  estate,  or any heir,  successor,  assign or other transferee of the
Optionee  receiving  such  Options  by  will  or by  the  laws  of  descent  and
distribution,  shall have the  right,  subject to the  restrictions  hereof,  to
exercise all vested  Options to acquire  shares of Common Stock  subject to such
Options at any time within one year after the date of the Optionee's death.

         7.4 Securities Act

                  No shares of Common Stock of the Company  shall be required to
be  distributed  until the Company  shall have taken such action,  if any, as is
then required to comply with the  provisions of the  Securities Act or any other
then applicable securities law. The Company reserves the right to place a legend
on any stock  certificate  issued pursuant to the Plan to assure compliance with
this Section and with the vesting requirements of Section 5.2.

         7.5 Withholding of Tax

                  The Company  shall have the right to deduct from  compensation
otherwise  payable to an Optionee  any  federal,  state or local income or other
taxes required by law to be withheld with respect to any distributions under the
Plan.

         7.6 Termination and Amendment of Plan

                  The  Committee  may at any time suspend or terminate the Plan,
or make such modifications of the Plan as it shall deem advisable, provided that
the  Plan  shall  not be so  changed  to  increase  the  cost of the Plan to the
Company.  However,  without approval of the Company's  stockholders given within
twelve  months  before or after the  action by the  Committee,  no action of the
Committee may, except as provided in Section 3.3,  increase any limit imposed in
Section 3.1 on the maximum number of shares which may be issued upon exercise of
Options,  materially modify the eligibility  requirements of Section 4.1, reduce
the  minimum  Option  price  requirements  of Section  5.3,  or extend the limit
imposed in this Section 7.6 on the period  during which  Options may be granted.
No Option may be granted during any period of suspension  nor after  termination
of the Plan, and in no event may any Option be granted under this Plan after the
first to occur of the following events:

                  (a) the  expiration  of ten  years  from  the date the Plan is
         adopted by the Board of Directors; or


                                      A-13

<PAGE>


                  (b) the  expiration  of ten  years  from  the date the Plan is
         approved by the Company's stockholders under Section 7.1.

         7.7 Duties of the Company

                  The  Company  shall,  at all  times  during  the  term of each
Option,  reserve and keep  available  for  issuance  or delivery  such number of
shares of Common Stock as will be sufficient to satisfy the  requirements of all
Options at the time outstanding, shall pay all original issue taxes with respect
to the  issuance or delivery of shares  pursuant to the  exercise of such Option
and  all  other  fees  and  expenses  necessarily  incurred  by the  Company  in
connection therewith.

                          SECTION 8. GENERAL PROVISIONS

                  (a) No individual  shall have any claim or right to be granted
         Options  under the Plan.  Neither the adoption and  maintenance  of the
         Plan nor the  granting of Options  pursuant to the Plan shall be deemed
         to  constitute  a contract  of  employment  between the Company and any
         individual or to be a condition of the employment of any person.

                  (b)  The  Company   shall  pay  all  costs  and   expenses  of
         administering the Plan.

                  (c) The  granting  of Options  and the  issuance  of shares of
         Common  Stock under the Plan shall be subject to all  applicable  laws,
         rules,  and  regulations,  and to such  approvals  by any  governmental
         agencies or  national  securities  exchanges  as may be  required.  The
         provisions of this Plan shall be  interpreted  so as to comply with the
         conditions or requirements of the Securities Act, the Exchange Act, and
         rules   and   regulations   issued   thereunder   unless   a   contrary
         interpretation   of  any  such  provision  is  otherwise   required  by
         applicable law.

                  (d) The granting of an Option shall impose no obligation  upon
         the Optionee to exercise such option.

                  (e) Whenever the context so indicates,  the singular or plural
         number,  and the  masculine,  feminine or neuter  gender  shall each be
         deemed to include the other.

                  (f) This Plan and all Option agreements  entered into pursuant
         thereto  shall be  construed  and  enforced  in  accordance  with,  and
         governed  by,  the laws of the State of  Delaware,  determined  without
         regard to its conflict of interest rules.



                                      A-14
<PAGE>





                       BROOKDALE LIVING COMMUNITIES, INC.

      PROXY FOR ANNUAL MEETING OF STOCKHOLDERS TO BE HELD ON MAY 20, 1999

           THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS


         The undersigned stockholder hereby appoints Michael W. Reschke, Mark J.
Schulte,  Darryl W.  Copeland,  Jr. and Robert J. Rudnik,  and each of them,  as
proxies with full power of substitution,  to represent and to vote as designated
below all of the shares of Common Stock, par value $0.01 per share, of Brookdale
Living Communities,  Inc. which the undersigned  stockholder is entitled to vote
at the Annual Meeting of Stockholders  (the "Annual  Meeting") to be held on May
20,  1999 at 10:00  a.m.,  local  time,  at 35 West  Wacker  Drive,  35th Floor,
Conference Room A, Chicago,  Illinois, and at any adjournments thereof, upon the
following matters:


         This proxy will be voted as  directed by the  undersigned  stockholder.
UNLESS CONTRARY DIRECTION IS GIVEN, THIS PROXY WILL BE VOTED FOR THE ELECTION OF
THE  NOMINEES  LISTED IN  PROPOSAL  1, FOR  PROPOSAL  2, FOR  PROPOSAL  3 AND IN
ACCORDANCE WITH THE  RECOMMENDATIONS  OF A MAJORITY OF THE BOARD OF DIRECTORS AS
TO OTHER MATTERS.

  PLEASE VOTE, SIGN EXACTLY AS NAME APPEARS ABOVE, DATE AND RETURN THIS PROXY
               PROMPTLY USING THE ENCLOSED POSTAGE PAID ENVELOPE.


                  (CONTINUED AND TO BE SIGNED ON REVERSE SIDE.)





<PAGE>



                       BROOKDALE LIVING COMMUNITIES, INC.
       PLEASE MARK VOTE IN OVAL IN THE FOLLOWING USING DARK INK ONLY. ( )


1.  TO ELECT TWO CLASS II DIRECTORS FOR A TERM OF THREE YEARS EACH.

    NOMINEES:         DARRYL W. COPELAND, JR.
                      DARRYL W. HARTLEY-LEONARD

FOR          WITHHOLD         FOR ALL
ALL          ALL              EXCEPT
[  ]          [  ]             [  ]


- --------------------------------------------------------------------------------
                                Nominee Exception
<TABLE>
<CAPTION>

<S>                                                                        <C>     <C>          <C>
2.  To ratify the appointment of Ernst & Young LLP as the Company's        For     Against      Abstain
    auditors for the fiscal year ending December 31, 1999.                 [  ]      [  ]         [  ]


3.  To approve the 1999 Stock Incentive Plan.                              For     Against       Abstain
                                                                           [  ]      [  ]         [  ]

</TABLE>


The undersigned  stockholder hereby acknowledges receipt from the Company of its
Notice of Annual  Meeting  and Proxy  Statement  dated April 19, 1999 and hereby
revokes any proxy or proxies  heretofore given. This proxy may be revoked at any
time prior to its exercise.


Dated:  -----------------------, 1999

Signature(s)  -------------------------------------------

- ---------------------------------------------------------




Please sign exactly as name appears hereon.  Joint owners should each sign. When
signing as attorney, executor,  administrator,  trustee or guardian, please give
full title as such.  If a  corporation,  please sign in full  corporate  name by
President  or  other  authorized  officer.  If a  partnership,  please  sign  in
partnership name by authorized person.

- --------------------------------------------------------------------------------
                              FOLD AND DETACH HERE






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