LITHIA MOTORS INC
424B3, 1996-12-20
AUTO DEALERS & GASOLINE STATIONS
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<PAGE>


PROSPECTUS
                                                Filed Pursuant to Rule 424(b)(3)
                                                Registration No. 333-14031

                                2,500,000 SHARES
 
                                     [LOGO]
 
                              LITHIA MOTORS, INC.
 
                              CLASS A COMMON STOCK
                               ------------------
 
    All of the shares of Class A Common Stock, no par value (the "Class A Common
Stock"), offered hereby are being sold by Lithia Motors, Inc. ("Lithia Motors"
or the "Company"). Prior to this offering (the "Offering"), there has been no
public market for the Class A Common Stock of the Company. For information that
was considered in determining the initial public offering price, see
"Underwriting." The Class A Common Stock has been approved for quotation on the
Nasdaq National Market under the symbol "LMTR."
 
    The Company has two classes of authorized Common Stock, Class A Common
Stock, which is offered hereby, and Class B Common Stock, no par value (the
"Class B Common Stock"). Holders of Class A Common Stock are entitled to one
vote per share and holders of Class B Common Stock are entitled to ten votes per
share. Class A Common Stock is not convertible but is freely transferable, while
Class B Common Stock is transferable only to certain limited transferees and is
freely convertible into Class A Common Stock on a share for share basis. All of
the outstanding shares of Class B Common Stock, which will represent
approximately 94.3% of the aggregate voting power of the Company upon completion
of this Offering, are controlled by Sidney B. DeBoer and beneficially owned by
Mr. DeBoer, M.L. Dick Heimann and R. Bradford Gray, each executive officers of
the Company, through Lithia Holding Company, L.L.C. ("Lithia Holding"), the sole
shareholder of the Company immediately prior to this Offering. See "Risk
Factors-- Concentration of Voting Power; Anti-Takeover Provisions," "Description
of Capital Stock--Common Stock" and "Principal Shareholders."
                           --------------------------
 
  FOR A DISCUSSION OF CERTAIN FACTORS THAT SHOULD BE CONSIDERED BY PROSPECTIVE
   PURCHASERS OF THE CLASS A COMMON STOCK OFFERED HEREBY, SEE "RISK FACTORS"
                              BEGINNING ON PAGE 8.
                             ---------------------
 
THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES AND
      EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION NOR HAS THE
     SECURITIES AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION
        PASSED UPON THE ACCURACY OR ADEQUACY OF THIS PROSPECTUS. ANY
             REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.
 
<TABLE>
<CAPTION>
                                                                     UNDERWRITING
                                                     PRICE            DISCOUNTS          PROCEEDS TO
                                                   TO PUBLIC     AND COMMISSIONS (1)     COMPANY (2)
<S>                                             <C>              <C>                   <C>
Per Share.....................................      $11.00              $0.77              $10.23
Total (3).....................................    $27,500,000         $1,925,000         $25,575,000
</TABLE>
 
(1) The Company has agreed to indemnify the Underwriters against certain
    liabilities, including liabilities under the Securities Act of 1933, as
    amended. See "Underwriting."
 
(2) Before deducting expenses payable by the Company estimated at $1,100,000.
 
(3) The Company has granted to the Underwriters a 30-day option to purchase up
    to 375,000 additional shares of Class A Common Stock solely to cover
    over-allotments, if any. If such option is exercised in full, the total
    Price to Public, Underwriting Discounts and Commissions and Proceeds to
    Company will be $31,625,000, $2,213,750 and $29,411,250, respectively. See
    "Underwriting."
 
    The shares of Class A Common Stock are being offered by the several
Underwriters when, as and if delivered to and accepted by the Underwriters and
subject to various prior conditions, including the right to reject orders in
whole or in part. It is expected that delivery of the certificates representing
the shares will be made against payment therefor at the offices of Furman Selz
LLC in New York, New York on or about December 23, 1996.
 
FURMAN SELZ
 
                              DAIN BOSWORTH
                             INCORPORATED
 
                                                         EVEREN SECURITIES, INC.
 
                                ----------------
 
                The date of this Prospectus is December 18, 1996
<PAGE>
                            [PHOTOS OF DEALERSHIPS]
 
    This Prospectus includes statistical data regarding the retail automobile
industry. Unless otherwise indicated herein, such data is taken or derived from
information published by the Industry Analysis Division of the National
Automobile Dealers Association ("NADA") in its INDUSTRY ANALYSIS AND OUTLOOK and
AUTOMOTIVE EXECUTIVE MAGAZINE publications. This Prospectus includes trademarks
of companies other than Lithia Motors, which trademarks are the property of
their respective holders.
 
    IN CONNECTION WITH THIS OFFERING, THE UNDERWRITERS MAY OVER-ALLOT OR EFFECT
TRANSACTIONS WHICH STABILIZE OR MAINTAIN THE MARKET PRICE OF THE CLASS A COMMON
STOCK OFFERED HEREBY AT A LEVEL ABOVE THAT WHICH MIGHT OTHERWISE PREVAIL IN THE
OPEN MARKET. SUCH STABILIZING, IF COMMENCED, MAY BE DISCONTINUED AT ANY TIME.

<PAGE>
                               PROSPECTUS SUMMARY
 
    THE FOLLOWING SUMMARY IS QUALIFIED IN ITS ENTIRETY BY, AND SHOULD BE READ IN
CONJUNCTION WITH, THE MORE DETAILED INFORMATION AND FINANCIAL STATEMENTS AND
NOTES THERETO APPEARING ELSEWHERE IN THIS PROSPECTUS. UNLESS OTHERWISE
INDICATED, ALL INFORMATION CONTAINED IN THIS PROSPECTUS, (I) ASSUMES THAT THE
UNDERWRITERS' OVER-ALLOTMENT OPTION TO PURCHASE UP TO 375,000 ADDITIONAL SHARES
OF CLASS A COMMON STOCK FROM THE COMPANY IS NOT EXERCISED AND (II) GIVES EFFECT
TO THE CONSUMMATION OF THE RESTRUCTURING, AS DEFINED IN AND DESCRIBED UNDER
"COMPANY RESTRUCTURING AND PRIOR S CORPORATION STATUS" IN THIS PROSPECTUS, WHICH
TRANSACTIONS TOOK PLACE IMMEDIATELY PRIOR TO THE CLOSING OF THE OFFERING.
REFERENCES HEREIN TO "COMMON STOCK" MEAN THE COMPANY'S CLASS A COMMON STOCK AND
CLASS B COMMON STOCK, COLLECTIVELY. UNLESS OTHERWISE INDICATED, REFERENCES TO
THE "COMPANY" MEAN LITHIA MOTORS AND ITS SUBSIDIARIES AFTER THE RESTRUCTURING.
 
                                  THE COMPANY
 
    Lithia Motors is the largest retailer of new and used vehicles in Southwest
Oregon, offering 15 domestic and imported makes of new automobiles and light
trucks at eight locations. As an integral part of its operations, the Company
arranges related financing and insurance and sells parts, service and ancillary
products. Most of the Company's operations are currently located in Medford,
Oregon, where it has a market share of over 40%. The Company has grown primarily
by successfully acquiring and integrating dealerships and by obtaining new
dealer franchises. The Company recently acquired Melody Toyota and Kia in
Vacaville, California and Roberts Dodge in Eugene, Oregon and has entered into
an agreement to acquire Linder Honda in Salinas, California. The Company's
strategy is to become a leading acquiror of dealerships in medium-sized markets
in the western United States.
 
    The Company was founded in 1946 and its two senior executives, Sidney B.
DeBoer and M.L. Dick Heimann, have managed the Company's operations for over 25
years. During this time, they have developed and implemented an operating
strategy that has enabled the Company to achieve profitability superior to
industry averages. In 1995, the Company's gross profit margin (on the FIFO
Method) was 18.1% and its pre-tax profit margin before minority interest (on the
FIFO Method) was 3.2%, versus 12.9% and 1.4%, respectively, for the industry.
For the nine months ended September 30, 1996, such gross profit margin for the
Company was 17.2% and its pre-tax profit margin before minority interest was
3.2%.
 
    The Company intends to take advantage of the consolidation opportunities in
the $600 billion automotive retailing industry. According to industry data, the
number of franchised automobile dealerships has declined from more than 36,000
dealerships in 1960 to approximately 22,000 in 1996. Currently, the largest 100
dealer groups generate less than 10% of total industry sales and control
approximately 5% of all franchised automobile dealerships. Several economic and
industry factors are expected to lead to the further consolidation of the
automobile retailing industry, including increasing capital requirements
necessary to operate an automobile dealership, the fact that many dealerships
are owned by individuals nearing retirement age who are seeking exit
opportunities, and the desire of manufacturers to strengthen their dealer
networks through consolidation. Since inception, the Company has acquired nine
dealerships and believes that it is well positioned to continue to capitalize on
the highly fragmented and consolidating automotive retail industry.
 
OPERATING STRATEGY
 
    The Company's operating strategy consists of the following elements:
 
    PROVIDE A BROAD RANGE OF PRODUCTS AND SERVICES.  The Company offers a broad
range of products and services including a wide selection of new and used cars
and light trucks, vehicle financing and insurance and replacement parts and
service. At its eight locations, the Company offers, collectively, 15 makes of
new vehicles including Chrysler, Toyota, Plymouth, Dodge, Jeep/Eagle, Honda,
Saturn, Mazda, Pontiac, Lincoln, Mercury, Isuzu, Suzuki, Kia and Volkswagen. In
addition, the Company sells a variety of used vehicles at a broad range of
prices. By offering new and used vehicles and an array of complementary services
at each of its locations, the Company seeks to increase customer traffic and
 
                                       3
<PAGE>
meet specific customer needs. The Company believes that offering numerous new
vehicle brands appeals to a variety of customers, minimizes dependence on any
one manufacturer and reduces its exposure to supply problems and product cycles.
 
    FOCUS ON USED VEHICLE SALES.  A key element of the Company's operating
strategy is to focus on the sale of used vehicles. The Company's goal is to sell
two used vehicles for every new vehicle sold. In 1995, the Company sold 5,144
used vehicles, a ratio of used vehicles to new vehicles sold of 1.89-to-1,
compared to an industry average of approximately 1.25-to-1. The Company strives
to attract customers and enhance buyer satisfaction by offering multiple
financing options, a 10-day/500-mile "no questions asked" exchange program and a
60-day/3,000-mile warranty on every used vehicle sold. The Company believes that
a well-managed used vehicle operation at each location affords it an opportunity
to (i) generate additional customer traffic from a wide variety of prospective
buyers, (ii) increase new and used vehicle sales by aggressively pursuing
customer trade-ins, (iii) generate incremental revenues from customers
financially unable or unwilling to purchase a new vehicle, and (iv) increase
ancillary product sales to improve overall profitability. To maintain a broad
selection of high quality used vehicles and to meet local demand preferences,
the Company acquires used vehicles from trade-ins and a variety of sources
nationwide, including direct purchases and manufacturers' and independent
auctions.
 
    EMPHASIZE SALES OF HIGHER MARGIN PRODUCTS AND SERVICES.  The Company
generates substantial incremental revenue and achieves higher profitability
through the sale of certain ancillary products and services such as financing
and insurance, extended service contracts and vehicle maintenance. Employees
receive special training and are compensated on a commission basis to sell such
products and services. The Company arranges competitive financing packages for
vehicle purchases and sells accompanying ancillary products and services. In
1995, the Company arranged financing for 59% of its new vehicle sales and 69% of
its used vehicle sales, compared to 42% and 51%, respectively, for the average
automobile dealership in the United States. The Company also sells extended
service coverage and other vehicle protection packages which the Company
believes enhance the value of the vehicle and provide a higher level of customer
satisfaction.
 
    EMPLOY PROFESSIONAL MANAGEMENT TECHNIQUES.  The Company employs professional
management practices in all aspects of its operations, including information
technology, employee training, profit-based compensation and cash management.
Each dealership is managed as a profit center by a trained and experienced
general manager who has primary responsibility for decisions relating to
inventory, advertising, pricing and personnel. The Company compensates its
general managers and department managers based on the profitability of their
dealerships and departments, respectively, rather than on sales volume. Senior
management utilizes computer-based management information systems to monitor
each dealership's sales, profitability and inventory on a daily basis and to
identify areas requiring improvement. The Company believes the application of
its professional management practices provides it with a competitive advantage
over many dealerships and is critical to its ability to achieve levels of
profitability superior to industry averages.
 
    FOCUS ON CUSTOMER SATISFACTION AND LOYALTY.  The Company emphasizes customer
satisfaction throughout its organization and continually seeks to maintain its
reputation for quality and fairness. The Company trains its sales personnel to
identify an appropriate vehicle for each of its customers at an affordable
price. The Company recently implemented an innovative customer-oriented
marketing program entitled "Priority You." "Priority You" provides the Company's
retail customers six value-added services which the Company believes are
important to overall customer satisfaction, including a commitment to (i)
provide a customer credit check within 10 minutes, (ii) complete a used vehicle
appraisal within 30 minutes, (iii) complete the paper work within 90 minutes for
a vehicle purchase, (iv) provide a 10-day/500-mile "no questions asked" right of
exchange on any used vehicle sold, (v) provide a warranty on all used vehicles
sold for 60 days/3,000 miles and (vi) make a $20 donation to a local charity or
educational organization for every vehicle sold. The Company believes "Priority
You" will help differentiate it from many other dealerships, thereby increasing
customer traffic and developing stronger customer loyalty.
 
                                       4
<PAGE>
GROWTH STRATEGY
 
    The Company's goal is to become a leading acquiror of automobile dealerships
in the western United States. As part of its acquisition strategy, the Company
intends to seek dealerships or dealer groups that, among other criteria, possess
either the sole franchise of a major manufacturer or a significant share of new
vehicle sales in each targeted market. The Company's evaluation of potential
acquisitions takes into account a dealership's reputation with its customers,
the type and make of vehicles sold by the dealership and the opportunity for the
Company to improve operating results and acquire additional franchises within
the market to achieve a larger market share. The Company believes that the
majority of the dealerships that fit its acquisition criteria will be located in
medium-sized markets. However, the Company may consider acquisitions of dealer
groups with stores in larger metropolitan markets if such groups are well
managed and profitable.
 
    Upon completing an acquisition, the Company implements its operating
strategy, which includes selling more used vehicles, increasing finance and
insurance revenues, and enhancing employee training. The Company also installs
its management information system in the acquired dealership as soon as possible
after the acquisition, which allows the Company's senior management, as well as
the dealership's general manager, to carefully monitor each aspect of the
dealership's operations and performance. Whenever possible, the Company assumes
the management of a dealership's operations prior to the closing of an
acquisition, enabling the Company to accelerate the implementation of its
operating strategy.
 
    To date, a significant percentage of the Company's growth has resulted from
acquisitions and the Company believes that acquisition opportunities will
continue to be available to well-capitalized, experienced dealership
organizations. The Company believes that its senior management team has gained
considerable experience over the past five years in acquiring dealerships and
implementing its operating strategy to improve the performance and profitability
of such dealerships following the acquisition. The Company acquired its Medford
Pontiac, Mazda and Jeep/Eagle franchises and its Grants Pass Dodge franchise in
1991 and was awarded its Medford Saturn franchise in 1992. The Company is
continuing its expansion in Oregon and acquired Roberts Dodge, the sole Dodge
franchise in Eugene, Oregon in December 1996. The Company has also begun
expansion into selected markets in California with the acquisition of Melody
Toyota and Kia in Vacaville in November 1996 and the signing of a purchase
agreement to acquire Linder Honda, the sole Honda franchise in Salinas.
 
    The Company maintains its principal executive offices at 360 E. Jackson
Street, Medford, Oregon 97501, and its telephone number is (541) 776-6899.
 
                                  THE OFFERING
 
<TABLE>
<S>                                   <C>
Common Stock offered by the
 Company............................  2,500,000 shares of Class A Common Stock
Common Stock to be outstanding after
 the Offering.......................  2,500,000 shares of Class A Common Stock (1)
                                      4,110,000 shares of Class B Common Stock
Use of proceeds.....................  Finance the acquisition of three automobile
                                      dealerships, purchase certain real property from
                                      Lithia Properties, repay certain indebtedness, pay
                                      distributions to existing owners of previously taxed
                                      undistributed earnings and general corporate
                                      purposes, primarily for acquisitions of additional
                                      automobile dealerships. See "Use of Proceeds."
Nasdaq National Market symbol.......  LMTR
</TABLE>
 
- ------------------------
(1) Does not include an aggregate of 685,000 shares of Class A Common Stock
    reserved for issuance under the Company's 1996 Stock Incentive Plan, 439,085
    of which are subject to outstanding options as of the date hereof. See
    "Management -- 1996 Stock Incentive Plan."
 
                                       5
<PAGE>
                        SUMMARY COMBINED FINANCIAL DATA
 
    The following table presents (i) summary historical combined financial data
of the Company as of the dates and for the periods indicated and (ii) summary
pro forma financial data of the Company as of the dates and for the periods
indicated giving effect to the events described in the Pro Forma Combined and
Condensed Financial Data included elsewhere herein as though they had occurred
on the dates indicated therein, each reported on the LIFO Method except where
indicated otherwise. The summary pro forma financial data are not necessarily
indicative of operating results or financial position that would have been
achieved had these events been consummated on the date indicated and should not
be construed as representative of future operating results or financial
position. The summary historical and pro forma financial data should be read in
conjunction with the financial statements and related notes thereto of the
Company, Melody Vacaville, Inc., Roberts Dodge, Inc. and Sam Linder, Inc., with
the "Pro Forma Combined and Condensed Financial Statements" and with
"Management's Discussion and Analysis of Financial Condition and Results of
Operations" included elsewhere in this Prospectus.
<TABLE>
<CAPTION>
                                                                        YEARS ENDED DECEMBER 31,
                                               ---------------------------------------------------------------------------
                                                                                                                   PRO
                                                                           ACTUAL                               FORMA (1)
                                               --------------------------------------------------------------   ----------
                                                  1991         1992         1993         1994         1995         1995
                                               ----------   ----------   ----------   ----------   ----------   ----------
                                                              (DOLLARS IN THOUSANDS, EXCEPT PER SHARE DATA)
<S>                                            <C>          <C>          <C>          <C>          <C>          <C>
COMBINED STATEMENT OF OPERATIONS DATA:
Total sales..................................  $   64,087   $   79,439   $   92,239   $  109,423   $  114,196   $ 197,170
Gross profit (2).............................      11,064       14,022       17,459       19,099       21,064      32,075
Operating income.............................        (499)        (102)       2,337        3,925        4,329       3,730
Income before minority interest (2)(3).......  $      229   $      516   $    1,786   $    3,972   $    4,153   $   3,065
 
PRO FORMA COMBINED AND CONDENSED STATEMENT OF
 OPERATIONS DATA: (4)
Net income...................................                                                      $    2,076   $   1,900
Net income per share (5).....................                                                      $     0.42   $    0.27
Weighted average shares outstanding (in
 thousands) (5)..............................                                                           4,893       6,925
 
OTHER OPERATING DATA:
New automobiles sold.........................       1,890        2,106        2,464        2,744        2,715
Used automobiles sold........................       3,403        3,934        4,718        5,206        5,144
Gross margin (FIFO Method) (2)...............        17.8%        18.3%        19.5%        18.0%        18.1%       16.3%
Pre-tax margin before minority interest (FIFO
 Method) (2).................................         1.0%         1.2%         2.5%         4.2%         3.2%        1.6%
 
<CAPTION>
                                                        NINE MONTHS ENDED
                                                          SEPTEMBER 30,
                                               ------------------------------------
                                                                            PRO
                                                       ACTUAL            FORMA (1)
                                               -----------------------   ----------
                                                  1995         1996         1996
                                               ----------   ----------   ----------
 
<S>                                            <C>          <C>          <C>
COMBINED STATEMENT OF OPERATIONS DATA:
Total sales..................................  $   85,821   $  105,566   $ 173,116
Gross profit (2).............................      15,454       18,260      27,263
Operating income.............................       3,390        3,786       4,402
Income before minority interest (2)(3).......  $    3,250   $    3,431   $   3,854
PRO FORMA COMBINED AND CONDENSED STATEMENT OF
 OPERATIONS DATA: (4)
Net income...................................  $    1,628   $    1,713   $   2,389
Net income per share (5).....................  $     0.33   $     0.35   $    0.35
Weighted average shares outstanding (in
 thousands) (5)..............................       4,893        4,893       6,925
OTHER OPERATING DATA:
New automobiles sold.........................       2,054        2,424
Used automobiles sold........................       3,895        4,656
Gross margin (FIFO Method) (2)...............        17.7%        17.2%       15.8%
Pre-tax margin before minority interest (FIFO
 Method) (2).................................         3.5%         3.2%        2.2%
</TABLE>
 
<TABLE>
<CAPTION>
                                                                                             AS OF SEPTEMBER 30, 1996
                                                                          AS OF      -----------------------------------------
                                                                      DECEMBER 31,                                PRO FORMA
                                                                          1995        ACTUAL    PRO FORMA (6)  AS ADJUSTED (7)
                                                                      -------------  ---------  -------------  ---------------
                                                                                           (IN THOUSANDS)
<S>                                                                   <C>            <C>        <C>            <C>
COMBINED BALANCE SHEET DATA:
Working capital.....................................................    $   7,761    $   9,946    $  11,376       $  28,497
Total assets........................................................       39,222       37,922       39,352          42,978
Total long-term debt, less current maturities.......................       10,743        8,010       12,211           4,857
Total shareholders' equity..........................................          851        3,080          948          25,423
</TABLE>
 
- ------------------------------
(1) For information regarding the pro forma adjustments made to the Company's
    historical financial data, see "Pro Forma Combined and Condensed Financial
    Data."
 
(2) The Company currently utilizes the LIFO (Last In-First Out) method of
    accounting ("LIFO Method"). See Note 2 to the Company's Combined Financial
    Statements. Commencing January 1, 1997, the Company intends to file an
    election with the IRS to convert to the specific identification method of
    accounting for vehicles and the FIFO (First In-First Out) method of
    accounting for parts (herein collectively referred to as the "FIFO Method")
    and report its earnings for tax purposes and in its financial statements on
    the industry standard FIFO Method. If the Company had previously utilized
    the FIFO Method, gross profit for the five years ended December 31, 1995
    would have been $11.4 million, $14.5 million, $18.0 million, $19.7 million
    and $20.6 million, respectively, and $15.2 million and
 
                                       6
<PAGE>
    $18.2 million for the nine months ended September 30, 1995 and 1996,
    respectively. Income before minority interest for the five years ended
    December 31, 1995 would have been $613,000, $955,000, $2.3 million, $4.6
    million, and $3.7 million, respectively and $3.0 million and $3.3 million
    for the nine months ended September 30, 1995 and 1996, respectively.
 
(3) Prior to 1994, the Company paid cash bonuses to its shareholders and members
    in amounts approximating their respective income tax liability on their
    undistributed earnings ($532,000 in 1991, $640,000 in 1992, and $1.0 million
    in 1993), in addition to their normal salaries. These cash bonuses are
    reflected in Selling, General & Administrative expense. In 1994 and
    subsequent periods, cash to meet the shareholders' and members' tax
    liabilities was distributed to the shareholders and members as dividends.
    The Company believes that for a fair evaluation of its historical
    performance, results for 1991, 1992 and 1993 should be adjusted to eliminate
    the cash bonus payments.
 
(4) The Company was an S Corporation and accordingly was not subject to federal
    and state income taxes during the periods indicated. Pro forma net income
    reflects federal and state income taxes as if the Company had been a C
    Corporation, based on the effective tax rates that would have been in effect
    during these periods. See "Company Restructuring and Prior S Corporation
    Status" and Notes 1 and 10 to the Company's Combined Financial Statements.
 
(5) Historical net income per share is not presented, as the historical capital
    structure of the Company prior to the Restructuring and the Offering is not
    comparable with the capital structure that will exist subsequent to these
    events. See Note 1 to the Company's Combined Financial Statements for a
    calculation of weighted average shares outstanding.
 
(6) Reflects the establishment of a $3.3 million S Corporation distribution
    payable to current stockholders, a current deferred income tax asset of
    $1,430,000 and a non-current deferred income tax liability of $598,000 to
    reflect the Company's conversion to C Corporation status. See Notes 10 and
    17 to the Company's Combined Financial Statements.
 
(7) Adjusted to reflect the sale of Class A Common Stock offered hereby by the
    Company (at the initial public offering price of $11.00 per share and after
    deducting underwriting discounts and commissions and estimated offering
    expenses payable by the Company) and the receipt of the net proceeds
    therefrom. See "Use of Proceeds."
 
                                       7

<PAGE>
                                  RISK FACTORS
 
    THIS PROSPECTUS CONTAINS CERTAIN FORWARD-LOOKING STATEMENTS. ACTUAL RESULTS
COULD DIFFER MATERIALLY FROM THOSE PROJECTED IN THESE FORWARD-LOOKING STATEMENTS
AS A RESULT OF CERTAIN OF THE RISK FACTORS SET FORTH BELOW AND ELSEWHERE IN THIS
PROSPECTUS. PROSPECTIVE INVESTORS SHOULD CAREFULLY CONSIDER AND EVALUATE ALL OF
THE INFORMATION SET FORTH IN THIS PROSPECTUS, INCLUDING THE RISK FACTORS SET
FORTH BELOW. THE COMPANY CAUTIONS THE READER THAT THIS LIST OF RISK FACTORS MAY
NOT BE EXHAUSTIVE.
 
DEPENDENCE ON ACQUISITIONS FOR GROWTH
 
    The U.S. automobile industry is considered a mature industry in which
minimal growth is expected in unit sales of new vehicles. Sales of new vehicles
by the Company have fluctuated in the past and no assurance can be given that
the Company will be able to increase or maintain unit sales from year to year in
the future. Accordingly, a principal component of the Company's further growth
is to make additional acquisitions in its existing and new geographic markets.
In 1996, the Company purchased Melody Toyota and Kia in Vacaville, California
and Roberts Dodge in Eugene, Oregon and has entered into an agreement to acquire
Linder Honda in Salinas, California. Melody Toyota and Kia has incurred
significant losses since January 1, 1995 and none of the recent or pending
acquisitions have profit margins comparable to those of the Company. The
acquisition of Linder Honda is expected to close in January 1997, after the
consummation of the Offering. The consummation of the acquisition is subject to
certain closing conditions including the receipt of manufacturers' consents.
Thus, there can be no assurance that such acquisition will be consummated.
 
    The Company's future growth and financial success will be dependent upon a
number of factors including, among others, the Company's ability to identify
acceptable acquisition candidates, consummate the acquisition of such
dealerships on terms that are favorable to the Company, obtain the consent of
automobile manufacturers, acquire and retain or hire and train professional
management and sales personnel at each such acquired dealership and promptly and
profitably integrate the acquired operations into the Company. The Company has
and may continue to acquire dealerships with net profit margins which are
materially lower than the Company's historical average net profit margin. No
assurance can be given that the Company will be able to improve the
profitability of such acquired dealerships. To manage its expansion, the Company
intends to evaluate on an ongoing basis the adequacy of its existing systems and
procedures, including, among others, its financial and reporting control
systems, data processing systems and management structure. However, no assurance
can be given that the Company will adequately anticipate all of the demands its
growth will impose on such systems, procedures and structure. Any failure to
adequately anticipate and respond to such demands could have a material adverse
effect on the Company.
 
    Acquisitions of additional dealerships will require substantial capital
investment and could have a significant impact on the Company's financial
position and operating results. Any such acquisitions may involve the use of
cash (including the net proceeds of this Offering) or the issuance of additional
debt or equity securities, which could have a dilutive effect on the
then-outstanding capital stock of the Company. Acquisitions may result in the
accumulation of substantial goodwill and intangible assets, which would result
in amortization charges to the Company. See "Management's Discussion and
Analysis of Financial Condition and Results of Operations -- Liquidity and
Capital Resources" and "Business -- Growth Strategy."
 
DEPENDENCE ON AUTOMOBILE MANUFACTURERS
 
    The Company is significantly dependent upon its relationships with, and the
success of, certain automobile manufacturers or authorized distributors thereof
(collectively referred to herein as "manufacturers"). For the year ended
December 31, 1995, Chrysler, Toyota, Honda and Saturn, collectively accounted
for 87% of the Company's new vehicle sales. The Company may become dependent on
additional manufacturers in the future as a result of its acquisition strategy
and changes in the Company's sales mix.
 
                                       8
<PAGE>
    Each of the Company's dealerships operates pursuant to a franchise agreement
with each of the respective manufacturers for which it serves as franchisee.
Manufacturers exert significant control over the Company's dealerships through
the terms and conditions of their franchise agreements, including provisions for
termination or non-renewal for a variety of causes. The Company from time-
to-time has failed to comply with certain provisions of its franchise
agreements. These agreements, however, generally afford the Company a reasonable
opportunity to cure violations and no manufacturer has terminated or failed to
renew any franchise agreement with the Company. If a manufacturer terminates or
declines to renew one or more of the Company's significant franchise agreements,
such action could have a material adverse effect on the Company and its
business.
 
    The Company also is dependent upon its manufacturers to provide it with an
inventory of new vehicles. The most popular vehicles tend to provide the Company
with the highest profit margins and are frequently the most difficult to obtain
from the manufacturers. In order to obtain sufficient numbers of these vehicles,
the Company may be required to purchase a larger number of less desirable makes
and models than it would otherwise purchase. Sales of less desirable makes and
models may result in lower profit margins than sales of the more popular
vehicles. If the Company is unable to obtain sufficient quantities of the most
popular makes and models, its profitability may be adversely affected.
 
    With the exception of the Saturn franchise, the Company's franchise
agreements with the manufacturers do not give the Company the exclusive right to
sell that manufacturer's product within a given geographical area. Accordingly,
a manufacturer could grant another dealer a franchise to start a new dealership
in proximity to one or more of the Company's locations or an existing dealer
could move its dealership to a location which would be directly competitive with
the Company. Such an event could have a material adverse effect on the Company
and its operations.
 
    The success of each of the Company's franchises is dependent to a great
extent on the success of the respective manufacturer. The success of the Company
is therefore linked to the financial condition, marketing, vehicle demand,
production capabilities and management of the manufacturers of which the Company
is a franchisee. Events such as labor strikes or negative publicity concerning a
particular manufacturer or vehicle model may adversely affect the Company. The
Company has attempted to lessen its dependence on any one manufacturer by
acquiring franchise agreements with a number of different domestic and foreign
automobile manufacturers.
 
MANUFACTURERS' CONSENT TO OFFERING
 
    Each of the Company's franchise agreements requires the consent of the
manufacturer to any change in the ownership of the franchise. Accordingly, the
Company has requested a consent to the proposed Restructuring of which this
Offering is a part, from each of the manufacturers for which it serves as a
franchised dealer. To date, Chrysler, Toyota, Honda and Mazda have indicated
that they will consent to the Restructuring or have stated policies for public
ownership which the Company believes it can satisfy. Saturn and Ford are
currently developing internal policies regarding publicly-owned franchised
dealerships, but the Company does not expect that such policies will be
announced prior to the consummation of the Offering, and there can be no
assurance that the Restructuring will be permitted under such policies. There
can be no assurance that any manufacturer that does not consent to the
Restructuring will not terminate its franchise agreement, refuse to renew its
franchise agreement, refuse to approve future acquisitions or take other action
which could have a material adverse effect on the Company and its operations.
The Company may have to sell one or more of its franchises or a majority
interest in such franchises in order to avoid termination by a manufacturer who
objects to the Restructuring. In the event of such a sale, no assurance can be
given that the Company will be able to receive full value for such franchises or
favorable sales terms.
 
    The franchise laws of the states of Oregon (where most of the Company's
current dealerships are located) and California (where one of its dealerships
and a pending acquisition are located) generally make it unlawful for a
manufacturer to unreasonably fail to give effect to, or attempt to prevent
unreasonably, any sale or transfer of the ownership or management of a
dealership or the making of
 
                                       9
<PAGE>
reasonable changes in the capital structure of the dealership, provided that the
dealership meets any reasonable capital requirements of the manufacturer and
certain other conditions. See "Business -- Regulation." Until recently, all
manufacturers have expressed reluctance to permit the public ownership of
dealerships since franchises are awarded to a named individual to whom the
manufacturer looks to have direct control of the franchise and its operations.
In an attempt to address manufacturers' concerns regarding the effects of public
ownership of the Company, the Company's principals have established Lithia
Holding and a dual-class voting structure for the Company, designed to ensure
that Sidney B. DeBoer will have voting control of the Company for the
foreseeable future. See "Risk Factors -- Concentration of Voting Power;
Anti-takeover Provisions," "Principal Shareholders" and "Description of Capital
Stock."
 
MANUFACTURERS' CONSENT TO ACQUISITIONS
 
    The Company is required to obtain a consent from each relevant manufacturer
prior to the acquisition of a dealership franchise. In determining whether to
approve an acquisition, a manufacturer may consider many factors, including the
financial condition and ownership structure of the acquiror. Because the Company
will be publicly owned after the Offering, the Company believes that certain
manufacturers, including Saturn and Ford, may not consent at this time to the
acquisition by the Company of any of their respective franchises. Further,
manufacturers may impose conditions on granting their approvals for acquisitions
including a limitation on the number of such manufacturers' dealerships that may
be acquired by the Company. For example, each of Chrysler, Toyota and Honda
currently limit the number of dealerships which may be owned by any one dealer
group. These restrictions limit the Company from owning more than ten Chrysler
or Dodge dealerships, seven Toyota dealerships, three Lexus dealerships, seven
Honda dealerships and three Acura dealerships. Toyota and Honda also prohibit
ownership of contiguous dealerships and the dualing of a franchise with any
other brand without consent. Toyota further requires that at least nine months
elapse between acquisitions. The Company's ability to meet manufacturers'
requirements for acquisitions in the future will have a direct bearing on the
Company's ability to complete acquisitions and affect its growth strategy.
 
    In determining whether to approve an acquisition by the Company, a
manufacturer also considers factors such as the Company's past performance as
measured by the manufacturer's Customer Satisfaction Index ("CSI") scores and
sales performance at the Company's existing franchises. On occasion, certain of
the Company's franchises have had CSI scores and sales performance numbers which
were below the manufacturers' standards. In particular, the Company has
relatively low sales performance numbers and below average CSI scores for its
General Motors (Pontiac) franchise which is currently housed with other brands
at one of its Medford stores. The low performance ratings of the Pontiac
franchise have been cited by General Motors as the reason for its recent denial
of the transfer of two dealerships the Company had contracted to purchase. In
1995 and the first nine months of 1996, the Pontiac dealership accounted for
approximately 2% of the Company's vehicle sales. No assurance can be given that
the Company could obtain approvals for the acquisition of any General Motors
dealerships.
 
LIMITATION ON STOCK OWNERSHIP; RESTRICTION ON TRANSFER
 
    Certain manufacturers may impose limitations on the amount of the Company's
securities that may be owned by an individual or a group without the prior
approval of such manufacturers. For example, any acquisition of a 20% or greater
ownership share of the Company by any individual or entity without Toyota's
prior approval would be a violation of the Company's agreement with Toyota. The
stated policy of Honda requires its consent to the acquisition of 5% or greater
ownership share of the Company. Certain manufacturers also may require that
Lithia Holding and/or Sidney B. DeBoer maintain a certain ownership interest in
the Company or the subsidiary holding the franchise. These restrictions will
limit the Company's ability to raise additional capital through the issuance of
equity securities (to the extent that such issuance dilutes the ownership
interest of Lithia Holding or
 
                                       10
<PAGE>
Sidney B. DeBoer below requisite thresholds) and could limit the ability of the
Company to acquire all of or a controlling interest in certain dealerships. See
"Risk Factors -- Availability and Cost of Capital" below.
 
COMPETITION
 
    The automobile dealership business is highly competitive and generally
fragmented. The new and used automobile sectors are characterized by a large
number of independent operators. In addition, certain regional and national car
rental companies operate retail used car lots to dispose of their used rental
cars. Private sales of used vehicles is an additional source of competition.
Recently, consolidation has begun to accelerate in the new and used automobile
dealership business as national and regional companies have begun to establish
large used automobile "mega-stores." No assurances can be made with respect to
the Company's ability to continue to compete effectively with other automobile
dealers or such mega-stores. Furthermore, certain of the Company's future
competitors may be larger than the Company and have access to greater financial
resources. See "Business -- Competition." In addition, no assurance can be given
that automobile manufacturers will not attempt to modify the historical
automobile manufacturer/dealer franchise system in such a way to increase
competition among dealers or market their vehicles through other distribution
channels.
 
CYCLICAL NATURE OF AUTOMOBILE SALES; CONCENTRATION OF OPERATIONS IN OREGON
 
    The market for automobiles, particularly the new automobile market, is
subject to substantial cyclical variation. An increase in interest or tax rates,
or uncertainties regarding future economic conditions that affect consumer
spending habits, could materially adversely affect the Company's results of
operations. For the past few years, the industry has experienced growth that may
not be sustained in the future. A material decrease in automobile sales, whether
new or used, would be expected to adversely affect the Company's results of
operations.
 
    Although the Company recently completed the acquisition of a new dealership
in Vacaville, California and has pending an acquisition of an additional
dealership in that state, substantially all of the Company's current operations
are located in Oregon. Unless the Company completes significant additional
acquisitions outside the state of Oregon, the Company's results of operations
will be substantially dependent upon general economic conditions, consumer
spending habits and preferences in Oregon and, to a lesser extent, California,
as well as various factors specific to such states such as tax rates and state
and local regulation. The Company's growth strategy is intended to reduce its
dependence on the Oregon economy; however, no assurance can be given that it
will succeed or that geographic expansion will adequately insulate it from the
adverse effects of local or regional economic conditions.
 
AVAILABILITY AND COST OF CAPITAL
 
    The Company's new and used automobile sales operations require significant
capital resources. The Company's future operating results will be directly
related to the availability and cost of its capital. The principal sources of
financing for the Company's new and used automobile inventories have
historically been lines of credit from United States National Bank of Oregon
("U.S. Bank") and cash generated from operations. No assurance can be given that
the Company will be able to continue to obtain capital for its current or
expanded operations from these sources or on terms and conditions acceptable to
the Company.
 
    The Company's strategy of growth through the acquisition of additional
dealerships will require substantial capital. The Company anticipates that
approximately $17.5 million of the net proceeds from this Offering will be used
to finance the acquisition of additional dealerships. If the Company's
acquisition strategy is successful, the net proceeds from the Offering will be
fully utilized within a limited period of time and the Company will require
additional capital in order to continue its acquisition strategy. Such expansion
and new acquisitions may involve the Company using cash, incurring additional
debt or issuing equity securities, which could have a dilutive effect on its
then-outstanding capital stock. The Company may seek to obtain funds through
borrowings from institutions or by the public or private sale of its securities
subsequent to this Offering. No assurance can be
 
                                       11
<PAGE>
given that the Company will be able to obtain capital to finance its growth on
terms and conditions acceptable to the Company. See "Management's Discussion and
Analysis of Financial Condition and Results of Operations -- Liquidity and
Capital Resources."
 
DEPENDENCE ON KEY PERSONNEL
 
    The Company's success will depend largely on the efforts and abilities of
its senior management, particularly Sidney B. DeBoer, the Company's President
and Chief Executive Officer, M.L. Dick Heimann, the Company's Executive Vice
President and Chief Operating Officer, and R. Bradford Gray, the Company's
Vice-President of Acquisitions. The Company does not have employment agreements
with any of its key management personnel which would restrict their ability to
terminate their employment and compete with the Company. The Company does not
maintain key man insurance on either Messrs. DeBoer or Heimann. Further, Mr.
DeBoer and Mr. Heimann are identified in the Company's dealership franchise
agreements as the individuals who control the franchises and upon whose
financial resources and management expertise the manufacturers have relied on
when awarding such franchises. The loss of either of those individuals could
materially adversely affect the Company's on-going relationship with its vehicle
manufacturers. See "Business -- Relationships with Automobile Manufacturers." In
addition, the Company places substantial responsibility on the general managers
of its dealerships for the profitability of such dealerships. As the Company
expands, it may need to hire additional managers, particularly if it acquires
dealerships from owners/managers seeking to retire or dealerships that are
under-performing under their current management. The market for qualified
employees in the industry, particularly for general managers, is highly
competitive. The loss of the services of key management personnel or the
inability to attract additional qualified managers could have a material adverse
effect on the Company's business and the execution of its growth strategy.
 
VARIABILITY OF QUARTERLY OPERATING RESULTS
 
    The Company's business is seasonal with a disproportionate amount of sales
occurring in the second and third quarters. Due to such seasonality, the Company
will likely experience quarter-to-quarter fluctuations in its operating results.
See "Management's Discussion and Analysis of Financial Condition and Results of
Operations -- Selected Quarterly Results of Operations."
 
CONCENTRATION OF VOTING POWER; ANTI-TAKEOVER PROVISIONS
 
    Upon conclusion of this Offering, Lithia Holding, of which Sidney B. DeBoer,
the Company's President, Chief Executive Officer and Chairman of the Board, is
the sole managing member, will hold all of the shares of outstanding Class B
Common Stock. Holders of Class B Common Stock are entitled to ten votes for each
share held, while holders of Class A Common Stock are entitled to one vote per
share held. Consequently, upon completion of the Offering, Lithia Holding will
control 94.3% of the aggregate number of votes eligible to be cast by
shareholders for the election of Directors and certain other shareholder
actions. Therefore, Lithia Holding will control the election of the Board of
Directors of the Company and will be in a position to control the policies and
operations of the Company. In addition, because Mr. DeBoer is the managing
member of Lithia Holding, he currently does and will control all of the
outstanding Class B Common Stock, thus allowing him to control the Company. See
"Principal Shareholders." So long as at least 16 2/3% of the total number of
shares outstanding are shares of Class B Common Stock, the holders of Class B
Common Stock will be able to control all matters requiring approval of 66 2/3%
or less of the aggregate number of votes. Absent increases in the number of
shares of Class A Common Stock or conversion of Class B Common Stock into Class
A Common Stock, the holders of shares of Class B Common Stock will be entitled
to elect all members of the Board of Directors and control all matters subject
to shareholder approval that do not require a class vote. See "Description of
Capital Stock."
 
    The formation of Lithia Holding and the creation of the dual classes of
voting stock were undertaken by the principals of the Company to consolidate
voting control of the Company in an attempt to address concerns of manufacturers
who have expressed opposition to public ownership of franchised dealerships.
 
                                       12
<PAGE>
    The Company's Board of Directors will have the authority to issue up to
15,000,000 shares of Preferred Stock and determine the price, rights,
preferences and privileges (including voting rights) of those shares without any
further vote or action by the shareholders. The rights of the holders of Common
Stock will be subject to, and may be materially adversely affected by the rights
of the holders of any Preferred Stock that may be issued in the future. The
issuance of Preferred Stock could have the effect of making it more difficult
for a third party to acquire a majority of the outstanding voting stock of the
Company. The Company has no present plans to issue shares of Preferred Stock.
The Company's Restated Articles of Incorporation and Bylaws contain certain
other provisions that may have the effect of discouraging offers to acquire the
Company. The Company will also be subject to certain provisions of the Oregon
Business Corporation Act which may have the effect of discouraging attempts to
acquire the Company without the approval or cooperation of the Company's Board
of Directors. See "Description of Capital Stock."
 
FOREIGN SUPPLIERS
 
    Certain of the automobiles purchased by the Company are currently imported
into the United States from Japan, South Korea and Germany. In the future,
automobiles that the Company distributes may also be imported from other
countries. In 1995, 40% of the Company's new automobile sales were manufactured
by foreign suppliers. As a result, the Company's operations are subject to the
customary risks of purchasing merchandise that has been imported from abroad,
including fluctuation in the value of currencies, import duties, restrictions on
the transfer of funds, work stoppages and, in certain parts of the world,
political instability. The United States or the countries from which the
Company's products are or may be imported may, from time to time, impose new
quotas, duties, tariffs or other restrictions, or adjust presently prevailing
quotas, duty or tariff levels, which could affect the Company's operations and
its ability to purchase imported automobiles at current or increased levels.
Imports into the United States are also affected by the cost of transportation
and increased competition from greater production demands abroad.
 
SUPERVISION AND REGULATION; ENVIRONMENTAL MATTERS
 
    The Company's operations are subject to extensive regulation, supervision
and licensing under various federal, state and local statutes, ordinances and
regulations. While management believes that it maintains all requisite licenses
and permits and is in substantial compliance with all applicable federal, state
and local regulations, there can be no assurance that the Company will be able
to maintain all requisite licenses and permits. The failure to satisfy those and
other regulatory requirements could have a material adverse effect on the
operations of the Company. The adoption of additional laws, rules and
regulations could also have a material adverse effect on the Company's business.
See "Business -- Regulation." Various state and regulatory agencies, such as the
Occupational Safety and Health Administration ("OSHA"), the United States
Environmental Protection Agency (the "EPA") have jurisdiction over the operation
of the Company's dealerships, repair shops, body shops and other operations,
with respect to matters such as consumer protection, workers' safety and laws
regarding clean air and water.
 
    Certain of the Company's facilities own and operate underground storage
tanks ("USTs") for the storage of various petroleum products. The USTs are
generally subject to federal, state and local laws and regulations that require
testing and upgrading of USTs and remediation of polluted soils and groundwater
resulting from leaking USTs. In addition, if leakage from Company-owned or
operated USTs migrates onto the property of others, the Company may be subject
to civil liability to third parties for remediation costs or other damages.
Based on historical experience, the Company believes that its liabilities
associated with UST testing, upgrades and remediation are unlikely to have a
material adverse effect on its financial condition or operating results.
 
    As with automobile dealerships generally, and service, parts and body shop
operations in particular, the Company's business involves the use, handling,
storage and contracting for recycling or disposal of hazardous or toxic
substances or wastes, including environmentally sensitive materials such as
motor oil, waste motor oil and filters, transmission fluid, antifreeze, freon,
waste paint and
 
                                       13
<PAGE>
lacquer thinner, batteries, solvents, lubricants, degreasing agents, gasoline
and diesel fuels. Accordingly, the Company is subject to regulation by federal,
state and local authorities establishing health and environmental quality
standards, and liability related thereto, and providing penalties for violations
of those standards. The Company is also subject to laws, ordinances and
regulations governing remediation of contamination at facilities it operates or
to which it sends hazardous or toxic substances or wastes for treatment,
recycling or disposal. The Company believes that it does not have any material
environmental liabilities and that compliance with environmental laws,
ordinances and regulations will not, individually or in the aggregate, have a
material adverse effect on the Company's results of operations or financial
condition. However, soil and groundwater contamination has been known to exist
at certain properties leased by the Company. The Company has also been required
to remove aboveground and underground storage tanks containing hazardous
substances or wastes. Environmental laws and regulations are complex and subject
to frequent change. There can be no assurance that compliance with amended, new
or more stringent laws or regulations, stricter interpretations of existing laws
or the future discovery of environmental conditions will not require additional
expenditures by the Company, or that such expenditures would not be material.
 
    Certain of the properties leased by the Company are located in commercial
areas and have historically been used for gasoline service stations. As a
consequence, it is possible that historical site activities or current
neighboring activities have affected properties leased by the Company and that,
as a result, additional environmental issues may arise in the future, the
precise nature of which the Company cannot now predict.
 
SHARES ELIGIBLE FOR FUTURE SALE
 
    No accurate prediction can be made as to the effect, if any, that future
sales of Class A Common Stock, or the availability of shares for future sales,
will have on the prevailing market price for the Class A Common Stock. Sales of
a substantial amount of Class A Common Stock in the public market following this
Offering, or the perception that such sales could occur, could adversely affect
the prevailing market price for the Class A Common Stock. All of the outstanding
shares of Class B Common Stock are subject to a lock-up agreement between the
Underwriters and Lithia Holding for a period of 180 days following the date of
this Prospectus. Further, the 84,940 shares of Class A Common Stock for which
options (at exercise prices between $3.02 and $3.32 per share) are exercisable,
are also subject to 180-day lock-up following the date of this Prospectus. See
"Management -- 1996 Stock Incentive Plan" and "Shares Eligible for Future Sale."
 
NO PRIOR MARKET; POSSIBLE VOLATILITY OF STOCK PRICE
 
    Prior to this Offering, there has been no public market for any of the
Company's securities, and no assurance can be given that an active trading
market will develop after this Offering or that the Class A Common Stock offered
hereby will trade at or above the initial public offering price. The initial
public offering price has been determined by negotiations among the Company and
the Representatives (as defined herein) of the Underwriters. See "Underwriting."
Quarterly and annual operating results of the Company, variations between such
results and the results expected by investors and analysts, changes in local or
general economic conditions or developments affecting the automobile industry,
the Company or its competitors could cause the market price of the Class A
Common Stock to fluctuate substantially. As a result of these factors, as well
as other factors common to initial public offerings, the market price could
fluctuate substantially from the offering price.
 
DILUTION; LACK OF DIVIDENDS
 
    The public offering price is substantially higher than the tangible book
value per share of Class A Common Stock. Investors purchasing shares of Class A
Common Stock in this Offering will therefore incur immediate, substantial
dilution of $7.18 per share (LIFO Method). See "Dilution." Further, the Company
has no plans to pay any cash dividends. See "Dividend Policy."
 
                                       14
<PAGE>
              COMPANY RESTRUCTURING AND PRIOR S CORPORATION STATUS
 
    The Company was founded by Walt DeBoer in 1946 as a single Dodge dealership
in Ashland, Oregon. In 1968, upon the death of Walt DeBoer, his son, Sidney B.
DeBoer, assumed ownership and control of the business and incorporated the
Company in Oregon. M.L. Dick Heimann joined the Company in 1970 and serves as
its Executive Vice President and Chief Operating Officer. As the Company
expanded, subsidiaries and affiliated entities were established to hold certain
dealerships and the real property on which the Company operates.
 
    Lithia Motors, Inc. was, prior to December 17, 1996 an S Corporation owned
62.5% by Sidney B. DeBoer and 37.5% by M.L. Dick Heimann. In addition, there
were five other affiliated S Corporations which were owned 62.5% by Mr. DeBoer
and 37.5% by Mr. Heimann: (i) Lithia Rentals, Inc., (ii) Lithia Leasing, Inc.,
(iii) Lithia Chrysler Plymouth Jeep Eagle, Inc., (iv) Discount Auto & Truck
Rental, Inc. and (v) Lithia TKV, Inc. There were also three limited liability
companies which were owned as indicated: (i) Lithia TLM, L.L.C. (80% by Lithia
Motors, 19.99% by Stephen R. Philips and 0.01% by Mr. DeBoer), (ii) Lithia's
Grants Pass Auto Center, L.L.C. (75% by Lithia Motors, 24.99% by R. Bradford
Gray and 0.01% by Mr. DeBoer) and (iii) Lithia Dodge, L.L.C. (75% by Lithia
Motors, 24.99% by Mr. Gray and 0.01% by Mr. DeBoer).
 
    On December 17, 1996 and as part of the Offering, the Company and these
other affiliated entities consummated a restructuring (the "Restructuring")
which resulted in each of the Company's dealerships and operating divisions
becoming direct or indirect wholly-owned subsidiaries of the Company with Lithia
Holding owning all of the outstanding Class B Common Stock of the Company. All
previous shareholders or members exchanged their interests in the Company and
the affiliated entities for shares of Lithia Holding with the exception of (i)
the interest in Lithia TLM, L.L.C. held by Mr. Philips which was purchased by
Lithia TLM, L.L.C. for $700,000, the price paid by Mr. Philips for his interest,
through the obligation to pay $135,000 cash and the cancellation of a note in
the remaining principal amount of $565,000 and (ii) Lithia TKV, Inc. which was
purchased by the Company for $3.9 million to be paid after the consummation of
the Offering, the amount contributed by Messrs. DeBoer and Heimann on November
12, 1996 for all of its common stock. Lithia TKV, Inc. was formed to acquire
Melody Toyota and Kia. Lithia Holding has three new members, Sidney B. DeBoer
(58.1%), M.L. Dick Heimann (34.9%) and R. Bradford Gray (7.0%). Mr. DeBoer is
named the sole managing member of Lithia Holding.
 
    The Company and the other corporations and limited liability companies which
are parties to the Restructuring had been treated for federal and state income
tax purposes as S Corporations under subchapter S of the Internal Revenue Code
of 1986, as amended (the "Code") or as partnerships. As a result of the tax
status of the Company and these affiliated entities, their shareholders or
members (the "Principal Owners"), rather than the Company and such other
entities, have been taxed directly on the earnings of such entities for federal
and state income tax purposes. In connection with the Restructuring, the tax
status of the Company and these affiliated entities as S Corporations or as
partnerships will terminate and they will thereafter be subject to federal and
state income tax at applicable C Corporation rates.
 
    The Company distributed to the Principal Owners promissory notes (the
"Dividend Notes") in the aggregate amount of $3.9 million, representing
approximately all of the previously taxed undistributed earnings of the Company
through December 31, 1995. The Dividend Notes bore interest at 8.75% per annum
and were payable in ten equal annual installments beginning one year and ten
days after demand by the noteholders. As of September 30, 1996, the Dividend
Notes had been partially prepaid and had a remaining principal balance of $1.9
million. The Company prepaid the remaining principal balance of the Dividend
Notes and paid additional dividends of $2.0 million as a partial distribution of
its 1996 earnings, on November 12, 1996, at the time of the purchase of Melody
Toyota and Kia. These payments permitted Messrs. DeBoer and Heimann to fund
Lithia TKV, Inc. in order to complete the closing of that acquisition. See
"Recent and Pending Acquisitions." Toyota Motors Distributors, Inc. requires
that each Toyota dealership be held in a separate legal entity. Accordingly,
 
                                       15
<PAGE>
Lithia TKV, Inc. was formed to acquire Melody Toyota and Kia, but because of the
Company's then subchapter S tax status, the Company could not hold the shares of
Lithia TKV, Inc. until after the Restructuring. In 1994, the Company distributed
total tax payment dividends of $2.0 million to the Principal Owners.
 
    Shortly before the completion of the Offering, the Company and the other
affiliated entities declared additional distributions to the Principal Owners in
an aggregate amount equal to the remaining undistributed taxable income of the
Company and such other entities, through the effective date of the
Restructuring. The Company will make the final distribution of earnings from a
portion of the proceeds of the Offering shortly after the closing of the
Offering. The total amount to be paid to the Principal Owners as the result of
such distributions is estimated to be approximately $3.8 million. See "Use of
Proceeds."
 
                        RECENT AND PENDING ACQUISITIONS
 
    In furtherance of the Company's growth strategy, the Company has signed
definitive agreements in recent months to purchase three additional dealerships:
Melody Vacaville, Inc. ("Melody Toyota and Kia"), a Toyota and Kia dealer in
Vacaville, California; Roberts Dodge, Inc. ("Roberts Dodge"), a Dodge dealer in
Eugene, Oregon; and Sam Linder, Inc. ("Linder Honda"), a Honda dealer in
Salinas, California (collectively referred to herein as the "Acquisitions"). The
purchase prices were negotiated directly between the Company and the sellers, in
some cases with the assistance of a broker, without appraisals, except for the
appraisal undertaken to determine the value of the real estate to be purchased
from Roberts Dodge. The Company used borrowings under its Flooring and Capital
Lines to purchase the two dealerships acquired prior to closing of the Offering
and intends to use the proceeds from this Offering to finance the payment of the
purchase price of the one remaining pending acquisition. See "Use of Proceeds"
and "Management's Discussion Analysis of Financial Condition and Results of
Operations -- Liquidity and Capital Resources."
 
    The Melody Toyota and Kia acquisition closed November 14, 1996 and the
Roberts Dodge acquisition closed December 9, 1996. Although the Company expects
the closing of the Linder Honda acquisition in due course, the consummation of
such acquisition is not a condition for the closing of the Offering. The Company
expects the acquisition of Linder Honda to close in January 1997. There can be
no assurance that of the remaining acquisition pending will be consummated. "See
"Risk Factors -- Dependence on Acquisitions for Growth" and "-- Manufacturers'
Consent to Acquisitions."
 
    MELODY TOYOTA AND KIA.  The Company paid $2.6 million in cash for the
equipment, business and goodwill of Melody Toyota and Kia, $2.8 million for the
new vehicle and parts inventory valued at seller's cost and $710,000 for the
used vehicle inventory valued at the KELLY WHOLESALE BLUE BOOK value net of
reconditioning costs. The Company did not assume any material liabilities as
part of the acquisition. In addition, the Company leases the real property and
improvements utilized by the dealership from a third party at a current monthly
rental rate of approximately $35,000. Melody Toyota and Kia had $27.8 million in
sales in 1995 and is the sole Toyota and Kia dealer in Vacaville and the
surrounding area.
 
    ROBERTS DODGE.  The Company paid $2.4 million for the equipment, business
and goodwill of Roberts Dodge, plus an additional $3.3 million for the new car
and parts inventory. An initial used vehicle inventory was acquired from other
Company dealerships and will be supplemented by purchase from other sources. The
purchase price was paid in cash and the delivery of a promissory note for
$500,000, with interest at 8.5% per annum, payable in equal monthly installments
for five years. This note becomes payable upon closing of the Offering. The
Company did not assume any material liabilities as part of the acquisition. In
addition, the Company has purchased the real property on which the dealership is
located for $2.3 million, paid in cash at closing. See "Business -- Properties"
and "Certain Relationships and Related Transactions." Closing is expected to
occur in December
 
                                       16
<PAGE>
1996. The purchase is subject to normal closing conditions and approval by
Chrysler. The Company expects to obtain such approval in due course, but no
assurances can be made in that regard. Roberts Dodge had $31.9 million in sales
in 1995 and is the sole Dodge dealer in Eugene.
 
    LINDER HONDA.  The Company has agreed to pay approximately $1.1 million in
cash for the equipment, business and goodwill of Linder Honda, plus an
additional amount for the new vehicle and parts inventory valued at seller's
costs and the used vehicle inventory at the KELLY WHOLESALE BLUE BOOK value,
estimated to be approximately $2.1 million, less any reconditioning costs. The
Company is not assuming any material liabilities as part of the acquisition. The
Company will also purchase the real property and improvements utilized for the
new vehicle store prior to September 30, 1997 for $2.1 million. See "Business --
Properties." Closing of the acquisition of Linder Honda is expected to occur in
January 1997. The purchase is subject to normal closing conditions and approval
by Honda. The Company expects to obtain such approval in due course, but no
assurances can be made in that regard. Linder Honda also has a Cadillac and
Oldsmobile dealership franchise at this location which is expected to be sold
and transferred to a third party purchaser. Linder Honda had $26.9 million in
sales in 1995 and is the sole Honda dealer in Salinas. Cadillac and Oldsmobile's
new vehicle sales accounted for approximately 13% of its 1995 revenues.
 
    Historical financial statements for Roberts Dodge, Inc., Sam Linder, Inc.
and Melody Vacaville, Inc. are included in this Prospectus beginning at page
F-21, Pro forma statements of operations and balance sheets showing the effect
on the Company of all of the above acquisitions, as if they had occurred as of
January 1, 1995 and September 30, 1996, respectively, are included in this
Prospectus beginning at page 23.
 
                                       17
<PAGE>
                                USE OF PROCEEDS
 
    The net proceeds to the Company from the sale of the Class A Common Stock
offered hereby (after deducting underwriting discounts and commissions and
estimated offering expenses payable by the Company) are estimated to be
$24,475,000 ($28,311,250 if the Underwriters' over-allotment option is exercised
in full).
 
    The Company anticipates that the net proceeds will be used for the following
purposes: (i) $9.6 million to finance the purchase of Melody Toyota and Kia,
Roberts Dodge and Linder Honda (net of debt incurred of $7.7 million) (see
"Recent and Pending Acquisitions"), (ii) approximately $1.8 million (net of
mortgages assumed of $900,000) to purchase the land and improvements of the new
body and paint shop under construction and a parcel of land held for a future
dealership or sales lot, both in Medford, Oregon, from Lithia Properties at
cost, (iii) $1.3 million to repay existing notes to affiliates and related
parties, (iv) approximately $3.9 million to distribute the remaining
undistributed 1996 earnings of the Company to the Principal Owners and purchase
a minority interest in Lithia TLM, L.L.C. (See "Company Restructuring and Prior
S Corporation Status" and "Certain Relationships and Related Transactions"), and
(v) the balance of $7.9 million for general corporate purposes, primarily for
acquisitions of additional automobile dealerships.
 
    Pending utilization of the net proceeds for the purposes set forth herein,
the Company intends to reduce the outstanding balances of existing lines of
credit, including the Company's flooring line of credit (the "Flooring Line")
with U.S. Bank, and its line of credit obtained to close the acquisitions
described herein (the "Capital Line"). The Flooring Line bears interest at the
prime rate. The effective annual interest rate on such indebtedness was 8.25% at
September 30, 1996. The Capital Line bears interest at prime plus 0.75 percent.
See Note 6 to the Company's Combined Financial Statements. After completion of
this Offering, the Company intends to re-borrow under the Flooring Line and
other lines of credit as necessary from time to time to fund purchases of new
and used automobiles and additional dealerships.
 
                                DIVIDEND POLICY
 
    Other than the dividends and distributions paid to the Principal Owners
referred to in "Company Restructuring and Prior S Corporation Status," the
Company has no present intention to declare or pay cash dividends after the
Offering. The Company intends to retain any earnings that it may realize in the
future to finance its acquisitions and operations. The payment of any future
dividends will be subject to the discretion of the Board of Directors of the
Company and will depend upon the Company's results of operations, financial
position and capital requirements, general business conditions, restrictions
imposed by financing arrangements, if any, legal restrictions on the payment of
dividends and other factors the Board of Directors deems relevant. The Company's
franchise dealer agreements with vehicle manufacturers generally require the
Company, or its subsidiary operating a particular dealership, to maintain
adequate levels of capitalization, which could also restrict the Company's
ability to pay dividends.
 
                                       18
<PAGE>
                                 CAPITALIZATION
 
    The following table sets forth the short-term debt and total combined
capitalization of the Company at September 30, 1996 (i) on an actual historical
basis, (ii) pro forma to include the effect of the Restructuring and (iii) as
adjusted to reflect the sale of 2,500,000 shares of Class A Common Stock
pursuant to the Offering and the application of the estimated net proceeds
therefrom. This table should be read in conjunction with the Combined Financial
Statements and related notes and "Pro Forma Combined and Condensed Financial
Data" appearing elsewhere in this Prospectus. See also, "Use of Proceeds" and
"Management's Discussion and Analysis of Financial Condition and Results of
Operations."
 
<TABLE>
<CAPTION>
                                                                                       SEPTEMBER 30, 1996
                                                                               -----------------------------------
                                                                                                        PRO FORMA
                                                                                ACTUAL     PRO FORMA   AS ADJUSTED
                                                                               ---------  -----------  -----------
                                                                                     (DOLLARS IN THOUSANDS)
<S>                                                                            <C>        <C>          <C>
Flooring notes payable.......................................................  $  13,495   $  13,495    $  --
Notes payable................................................................      3,044       3,044        3,044
Current maturities of long-term debt.........................................      2,713       2,713        2,713
                                                                               ---------  -----------  -----------
    Total short-term debt....................................................  $  19,252   $  19,252    $   5,757
                                                                               ---------  -----------  -----------
                                                                               ---------  -----------  -----------
Long-term debt, less current maturities(1)...................................  $   8,010   $  12,211    $   4,857
Minority interest............................................................      1,237      --           --
Shareholders' equity:
  Preferred Stock, no par value, 15,000,000 shares authorized,
    none outstanding.........................................................     --          --           --
  Common Stock
    Class A Common Stock, no par value, 100,000,000 shares authorized, none
     outstanding, actual and pro forma; 2,500,000 pro forma as adjusted(2)...     --          --           24,475
    Class B Common Stock, no par value, 25,000,000 shares authorized,
     4,110,000 outstanding, actual, pro forma and pro forma as adjusted......        801         948          948
  Retained earnings(3).......................................................      2,279      --           --
                                                                               ---------  -----------  -----------
    Total shareholders' equity(3)............................................      3,080         948       25,423
                                                                               ---------  -----------  -----------
Total capitalization.........................................................  $  11,090   $  13,159    $  30,280
                                                                               ---------  -----------  -----------
                                                                               ---------  -----------  -----------
</TABLE>
 
- ------------------------------
(1) Includes $1.8 million and $5.1 million actual and pro forma, respectively,
    of notes payable to Principal Owners related to S Corporation distributions.
 
(2) Does not include an aggregate of 685,000 shares of Class A Common Stock
    reserved for issuance under the Company's 1996 Stock Incentive Plan, 439,085
    of which are subject to outstanding options as of the date hereof. See
    "Management -- 1996 Stock Incentive Plan."
 
(3) The Company currently utilizes the LIFO Method of accounting for financial
    statement and tax reporting (see Note 2 of the Notes to the Company's
    Combined Financial Statements). Commencing January 1, 1997, the Company
    intends to file an election with the IRS to convert to the FIFO Method and
    change its method of accounting to the industry standard FIFO Method for
    financial statement and tax reporting. Had the Company used the FIFO Method,
    total shareholders' equity at September 30, 1996 would have been $3.0
    million higher.
 
                                       19
<PAGE>
                                    DILUTION
 
    The pro forma net tangible book value of the Company's Common Stock at
September 30, 1996, was $762,000, or $0.19 per share. Pro forma net tangible
book value per share of Common Stock represents the Company's total tangible
assets less total liabilities, divided by the number of shares of Common Stock
outstanding, assuming the Restructuring had taken place as of that date. Without
taking into account any change in pro forma net tangible book value subsequent
to September 30, 1996, other than to give effect to the Offering by the Company
of 2,500,000 shares of Class A Common Stock to the public at the initial public
offering price of $11.00 per share and the receipt by the Company of the net
proceeds therefrom (after deducting the underwriting discounts and commissions
and estimated expenses of the public offering payable by the Company), the pro
forma net tangible book value of the Company would have been $3.82 per share.
This amount represents an immediate increase in the pro forma net tangible book
value of $3.63 per share to the existing shareholders and an immediate dilution
of $7.18 per share to new investors purchasing shares of Class A Common Stock at
the initial public offering price. The Company currently utilizes the LIFO
Method of accounting (See Note 2 to the Company's Combined Financial
Statements). Had the Company used a FIFO Method as it intends to elect
commencing January 1, 1997, total shareholders' equity at September 30, 1996
would have been $3.0 million higher.
 
    The following table calculates dilution by subtracting net tangible book
value per share after the Offering on both the LIFO and FIFO Methods, from the
initial public offering price.
 
<TABLE>
<CAPTION>
                                                                                 LIFO METHOD           FIFO METHOD
                                                                             --------------------  --------------------
<S>                                                                          <C>        <C>        <C>        <C>
Initial public offering price per share...............................................  $   11.00             $   11.00
  Pro forma net tangible book value as of September 30, 1996(1)............  $    0.19             $    0.91
  Increase attributable to new investors...................................  $    3.63             $    3.36
Pro forma net tangible book value after the Offering..................................  $    3.82             $    4.27
                                                                                        ---------             ---------
Dilution per share to new investors...................................................  $    7.18             $    6.73
                                                                                        ---------             ---------
                                                                                        ---------             ---------
</TABLE>
 
    The following table summarizes, on a pro forma basis as of September 30,
1996, the number of shares of Common Stock purchased from the Company, the total
consideration paid to the Company and the average price per share paid by the
existing stockholders and by purchasers of the shares offered by the Company
hereby (at the initial public offering price of $11.00 per share).
 
<TABLE>
<CAPTION>
                                                      SHARES PURCHASED(2)            CASH PAID(3)            AVERAGE
                                                    ------------------------  ---------------------------   PRICE PER
                                                      NUMBER       PERCENT        AMOUNT        PERCENT       SHARE
                                                    -----------  -----------  --------------  -----------  -----------
<S>                                                 <C>          <C>          <C>             <C>          <C>
Existing shareholders.............................    4,110,000       62.2%   $      948,000        3.3%    $    0.23
New investors.....................................    2,500,000       37.8        27,500,000       96.7         11.00
                                                    -----------    -----      --------------    -----
    Total.........................................    6,610,000      100.0%   $   28,448,000      100.0%
                                                    -----------    -----      --------------    -----
                                                    -----------    -----      --------------    -----
</TABLE>
 
- ------------------------------
(1) Prior to the date of this prospectus, the Company and other affiliated
    entities declared distributions to the Principal Owners, including existing
    shareholders, of the remaining undistributed taxable income of the Company
    and of the other affiliated entities of approximately $3.2 million with
    respect to 1996 earnings through September 30, 1996. The pro forma net
    tangible book value as of September 30, 1996 reflects this distribution.
 
(2) Does not include an aggregate of 685,000 shares of Class A Common Stock
    reserved for issuance under the Company's 1996 Stock Incentive Plan, 439,085
    of which are subject to options outstanding as of September 30, 1996, with a
    weighted average exercise price of $3.11 per share. If all such options were
    deemed to be exercised and proceeds were received therefrom, dilution per
    share to new investors would be $7.23 (LIFO Method) or $6.80 (FIFO Method).
    See "Management -- 1996 Stock Incentive Plan."
 
(3) Does not reflect deduction of underwriting discounts and commissions or
    estimated offering expenses.
 
                                       20
<PAGE>
                        SELECTED COMBINED FINANCIAL DATA
 
    The following selected combined financial data presented below under the
captions "Combined Statement of Operations Data" and "Combined Balance Sheet
Data" for and as of the end of each of the years in the four-year period ended
December 31, 1995, and for and as of the end of the nine month period ended
September 30, 1996, are derived from the combined financial statements of Lithia
Motors, Inc. and its affiliated companies, which financial statements have been
audited by KPMG Peat Marwick LLP, independent certified public accountants. The
following selected combined historical financial information for the nine months
ended September 30, 1995 have been derived from unaudited financial statements
that, in the opinion of management of the Company, reflect all adjustments,
consisting of normal recurring adjustments, necessary to present fairly the
financial information for such periods and as of such dates. The combined
historical results for the nine months ended September 30, 1996 are not
necessarily indicative of results for a full fiscal year. The combined financial
statements as of December 31, 1994 and 1995 and for each of the years in the
three-year period then ended, and as of September 30, 1996 and for the nine
months ended, September 30, 1995 and 1996 and the reports thereon, are included
elsewhere in this Prospectus. The following combined selected financial data
should be read in conjunction with the Combined Financial Statements, including
the notes thereto, and "Management's Discussion and Analysis of Financial
Condition and Results of Operations," appearing elsewhere herein.
 
<TABLE>
<CAPTION>
                                                                                                      NINE MONTHS ENDED
                                                             YEAR ENDED DECEMBER 31,                    SEPTEMBER 30,
                                              -----------------------------------------------------  --------------------
                                                1991       1992       1993       1994       1995       1995       1996
                                              ---------  ---------  ---------  ---------  ---------  ---------  ---------
                                                               (IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)
<S>                                           <C>        <C>        <C>        <C>        <C>        <C>        <C>
COMBINED STATEMENT OF OPERATIONS DATA:
Sales:
  New vehicles..............................  $  28,946  $  34,479  $  42,663  $  51,154  $  53,277  $  39,824  $  48,006
  Used vehicles.............................     23,369     29,930     34,986     42,381     44,061     33,246     43,470
  Other operating revenues..................     11,772     15,030     14,590     15,888     16,858     12,751     14,090
                                              ---------  ---------  ---------  ---------  ---------  ---------  ---------
      Total sales...........................     64,087     79,439     92,239    109,423    114,196     85,821    105,566
Cost of sales...............................     53,023     65,417     74,780     90,324     93,132     70,367     87,306
                                              ---------  ---------  ---------  ---------  ---------  ---------  ---------
Gross profit(1).............................     11,064     14,022     17,459     19,099     21,064     15,454     18,260
Selling, general and administrative(2)......     11,563     14,124     15,122     15,174     16,735     12,064     14,474
                                              ---------  ---------  ---------  ---------  ---------  ---------  ---------
Operating income (loss).....................       (499)      (102)     2,337      3,925      4,329      3,390      3,786
Interest income.............................        308        161        216         99        179        102        176
Interest expense............................       (784)      (743)    (1,374)      (954)    (1,390)      (797)    (1,013)
Other income, net...........................      1,204      1,200        607        902      1,035        555        482
                                              ---------  ---------  ---------  ---------  ---------  ---------  ---------
Income before minority interest.............        229        516      1,786      3,972      4,153      3,250      3,431
Minority interest...........................        (49)      (168)      (233)      (458)      (778)      (597)      (627)
                                              ---------  ---------  ---------  ---------  ---------  ---------  ---------
Net income(1)(2)............................  $     180  $     348  $   1,553  $   3,514  $   3,375  $   2,653  $   2,804
                                              ---------  ---------  ---------  ---------  ---------  ---------  ---------
                                              ---------  ---------  ---------  ---------  ---------  ---------  ---------
PRO FORMA COMBINED STATEMENT OF OPERATIONS
 DATA:
Income before taxes, and minority interest,
 as reported................................                        $   1,786  $   3,972  $   4,153  $   3,250  $   3,431
Pro forma provision for taxes(3)............                             (697)    (1,521)    (1,598)    (1,254)    (1,335)
Pro forma minority interest.................                             (142)      (283)      (479)      (368)      (383)
                                                                    ---------  ---------  ---------  ---------  ---------
Pro forma net income........................                        $     947  $   2,168  $   2,076  $   1,628  $   1,713
                                                                    ---------  ---------  ---------  ---------  ---------
                                                                    ---------  ---------  ---------  ---------  ---------
Pro forma net income per share..............                                              $    0.42  $    0.33  $    0.35
Weighted average shares outstanding(4)......                                                  4,893      4,893      4,893
</TABLE>
 
<TABLE>
<CAPTION>
                                                               AS OF DECEMBER 31,
                                              -----------------------------------------------------         AS OF
                                                1991       1992       1993       1994       1995     SEPTEMBER 30, 1996
                                              ---------  ---------  ---------  ---------  ---------  -------------------
                                                                            (IN THOUSANDS)
<S>                                           <C>        <C>        <C>        <C>        <C>        <C>
COMBINED BALANCE SHEET DATA:
Working capital.............................  $   2,339  $   1,369  $      13  $   6,034  $   7,761       $   9,946
Total assets................................     21,080     24,955     33,381     36,659     39,222          37,922
Total long-term debt, less current
 maturities.................................      3,124      4,012      3,789      6,748     10,743           8,010
Total shareholders' equity..................      1,628      1,238      1,184      2,803        851           3,080
</TABLE>
 
- ------------------------------
(1) The Company utilizes the LIFO Method. See Note 2 to the Company's Combined
    Financial Statements. Commencing January 1, 1997, the Company intends to
    file an election with the IRS to convert to the FIFO Method for tax and
    financial
 
                                       21
<PAGE>
    reporting. If it had previously utilized the FIFO Method, gross profit for
    the five years ended December 31, 1995 would have been $11.4 million, $14.5
    million, $18.0 million, $19.7 million and $20.6 million, and $15.2 million
    and $18.2 million for the nine months ended September 30, 1995 and 1996,
    respectively. Net income for the five years ended December 31, 1995 would
    have been $527,000, $733,000, $2.1 million, $4.1 million, and $2.9 million,
    respectively and $2.4 million and $2.7 million for the nine months ended
    September 30, 1995 and 1996, respectively.
 
(2) Prior to 1994, the Company and its affiliated entities paid cash bonuses to
    their shareholders and members in amounts approximating their respective
    income tax liability on their undistributed earnings ($532,000 in 1991,
    $640,000 in 1992, and $1.0 million in 1993), in addition to their normal
    salaries. These cash bonuses are reflected in the selling, general and
    administrative expense above. In 1994 and subsequent periods, cash to meet
    the shareholders' and members' tax liabilities was distributed to the
    shareholders and members as dividends. The Company believes that for a fair
    evaluation of its historical performance, results for 1991, 1992 and 1993
    should be adjusted to eliminate such bonus payments.
 
(3) The Company was an S Corporation and accordingly was not subject to federal
    and state income taxes during the periods indicated. Pro forma net income
    reflects federal and state income taxes as if the Company had been a C
    Corporation, based on the effective tax rates that would have been in effect
    during these periods. See "Company Restructuring and Prior S Corporation
    Status" and Notes 1 and 10 to the Company's Combined Financial Statements.
 
(4) See Note 1 to the Company's Combined Financial Statements for the
    calculation of weighted average shares outstanding.
 
                                       22
<PAGE>
                PRO FORMA COMBINED AND CONDENSED FINANCIAL DATA
 
    The following unaudited pro forma combined and condensed statements of
operations for the year ended December 31, 1995 and for the nine months ended
September 30, 1996 reflect the historical accounts of the Company for those
periods adjusted to give pro forma effect to the Acquisitions, the conversion to
the FIFO Method (to be effective January 1, 1997), the Restructuring and the
Offering, as if these transactions had occurred as of January 1, 1995.
 
    The Restructuring has resulted in all of the Company's outstanding shares of
Class B Common Stock being transferred to Lithia Holding. The various Company's
dealership agreements with manufacturers provide that there can be no change in
control or ownership of the Company without the manufacturers' consent. Certain
manufacturers have not consented to the Restructuring and approvals from Saturn
and Ford were not received prior to the Restructuring. Because of the Company's
current relationship with each of these manufacturers and Oregon franchise law
that appears to permit reorganizations such as the Restructuring, the Company
does not expect such manufacturers to terminate their franchise agreements,
although no assurance can be given in that regard. Any termination of a
franchise agreement could have a material adverse effect on the Company's
revenues and earnings.
 
    The following unaudited pro forma combined balance sheet as of September 30,
1996 reflects the historical accounts of the Company as of that date adjusted to
give pro forma effect to the Acquisitions, the conversion to the FIFO Method of
accounting (to be effective January 1, 1997), the Restructuring and the
Offering, as if they had occurred as of September 30, 1996.
 
    The unaudited pro forma combined and condensed financial data and
accompanying notes should be read in conjunction with the Combined Financial
Statements of the Company and the related notes as well as the combined
financial statements and related notes of Melody Vacaville, Inc., Roberts Dodge,
Inc., and Sam Linder, Inc. all of which are included elsewhere in this
Prospectus. The Company believes that the assumptions used in the following
statements provide a reasonable basis on which to present the pro forma
financial data. The pro forma combined financial data is provided for
informational purposes only and should not be construed to be indicative of the
Company's financial condition or results of operations had the transactions and
events described above been consummated on the dates assumed and are not
intended to project the Company's financial condition on any future date or
results of operations for any future period.
 
                                       23
<PAGE>
            PRO FORMA COMBINED AND CONDENSED STATEMENT OF OPERATIONS
 
<TABLE>
<CAPTION>
                                                                YEAR ENDED DECEMBER 31, 1995
                              -------------------------------------------------------------------------------------------------
                                                                ACTUAL
                                                    ------------------------------
                                    COMPANY          MELODY    ROBERTS      SAM                               PRO
                              -------------------   VACAVILLE,  DODGE,    LINDER,         PRO FORMA          FORMA       PRO
                               ACTUAL    ADJUSTED(1) INC.(2)   INC.(2)    INC.(2)        ADJUSTMENTS        ACQUISITIONS  FORMA
                              --------   --------   --------   --------   --------   -------------------    --------   --------
                                                            (IN THOUSANDS, EXCEPT PER SHARE DATA)
<S>                           <C>        <C>        <C>        <C>        <C>        <C>                    <C>        <C>
Sales:
  New vehicle...............  $ 53,277   $53,277    $18,126    $ 15,848   $ 12,656   $ (3,069)(3)           $96,838    $ 96,838
  Used vehicle..............    44,061    44,061      6,015      12,151     10,234      --                   72,461      72,461
  Other operating revenue...    16,858    16,858      3,669       3,895      3,967       (518)(3)            27,871      27,871
                              --------   --------   --------   --------   --------    -------               --------   --------
      Total sales...........   114,196   114,196     27,810      31,894     26,857     (3,587)(3)           197,170     197,170
Cost of sales...............    93,132    93,558     24,858      27,270     22,646     (3,237)(3)(4)        165,095     165,095
                              --------   --------   --------   --------   --------    -------               --------   --------
Gross profit................    21,064    20,638      2,952       4,624      4,211       (350)               32,075      32,075
Selling, general and
 administrative.............    16,735    16,735      4,254       3,828      3,928       (400)(3)(5)(6)      28,345      28,345
                              --------   --------   --------   --------   --------    -------               --------   --------
Operating income (loss).....     4,329     3,903     (1,302)        796        283         50                 3,730       3,730
Other income (expense),
 net........................      (176)     (176)      (310)       (527)      (347)       695(2)(3)(5)         (665)       (665)
                              --------   --------   --------   --------   --------    -------               --------   --------
Income (loss) before
 minority interest and
 income taxes...............     4,153     3,727     (1,612)        269        (64)       745                 3,065       3,065
                              --------   --------   --------   --------   --------    -------               --------   --------
Minority interest...........      (778)     (778)     --          --         --         --                     (778)      --
Income taxes(7).............     --        --         --          --         --         --                    --         (1,165)
                              --------   --------   --------   --------   --------    -------               --------   --------
Net income (loss)...........  $  3,375   $ 2,949    $(1,612)   $    269   $    (64)  $    745               $ 2,287    $  1,900
                              --------   --------   --------   --------   --------    -------               --------   --------
                              --------   --------   --------   --------   --------    -------               --------   --------
Net income per share................................................................................................   $   0.27
                                                                                                                       --------
                                                                                                                       --------
Weighted average shares outstanding(8)..............................................................................      6,925
</TABLE>
 
            PRO FORMA COMBINED AND CONDENSED STATEMENT OF OPERATIONS
 
<TABLE>
<CAPTION>
                                                             NINE MONTHS ENDED SEPTEMBER 30, 1996
                              --------------------------------------------------------------------------------------------------
                                                                ACTUAL
                                                    ------------------------------
                                    COMPANY          MELODY    ROBERTS      SAM                                PRO
                              -------------------   VACAVILLE,  DODGE,    LINDER,         PRO FORMA           FORMA       PRO
                               ACTUAL    ADJUSTED(1) INC.(2)   INC.(2)    INC.(2)        ADJUSTMENTS         ACQUISITIONS  FORMA
                              --------   --------   --------   --------   --------   -------------------     --------   --------
                                                            (IN THOUSANDS, EXCEPT PER SHARE DATA)
<S>                           <C>        <C>        <C>        <C>        <C>        <C>                     <C>        <C>
Sales:
  New vehicles..............  $ 48,006   $48,006    $14,706    $ 14,290   $ 10,517   $ (1,650)(3)            $85,869    $85,869
  Used vehicles.............    43,470    43,470      5,253       8,482      7,098      --                    64,303     64,303
  Other operating
   revenues.................    14,090    14,090      3,063       3,250      2,913       (372)(3)             22,944     22,944
                              --------   --------   --------   --------   --------    -------                --------   --------
    Total sales.............   105,566   105,566     23,022      26,022     20,528     (2,022)(3)            173,116    173,116
                              --------   --------   --------   --------   --------    -------                --------   --------
Cost of sales...............    87,306    87,392     20,786      22,136     17,360     (1,821)(3)(4)         145,853    145,853
                              --------   --------   --------   --------   --------    -------                --------   --------
Gross profit................    18,260    18,174      2,236       3,886      3,168       (201)                27,263     27,263
Selling, general and
 administrative.............    14,474    14,474      2,777       3,152      2,868       (410)(3)(5)(6)       22,861     22,861
                              --------   --------   --------   --------   --------    -------                --------   --------
Operating income (loss).....     3,786     3,700       (541)        734        300        209                  4,402      4,402
Other income (expense),
 net........................      (355)     (355)      (119)       (371)      (146)       443(2)(3)(5)          (548)      (548)
                              --------   --------   --------   --------   --------    -------                --------   --------
Income (loss) before
 minority interest and
 income taxes...............     3,431     3,345       (660)        363        154        652                  3,854      3,854
                              --------   --------   --------   --------   --------    -------                --------   --------
Minority interest...........      (627)     (627)     --          --         --         --                      (627)     --
Income taxes(7).............     --        --         --          --         --         --                     --        (1,465)
                              --------   --------   --------   --------   --------    -------                --------   --------
  Net income (loss).........  $  2,804   $ 2,718    $  (660)   $    363   $    154   $    652                $ 3,227    $ 2,389
                              --------   --------   --------   --------   --------    -------                --------   --------
                              --------   --------   --------   --------   --------    -------                --------   --------
Net income per share.................................................................................................   $  0.35
Weighted average shares outstanding(8)...............................................................................     6,925
</TABLE>
 
                                       24
<PAGE>
- ------------------------------
(1) Reflects the conversion of the Company from the LIFO Method of inventory
    accounting to the FIFO Method. Under the FIFO Method, cost of sales would
    have been higher by $426,000 and $86,000 for the year ended December 31,
    1995, and the nine month period ended September 30, 1996, respectively. The
    Company intends to convert to the FIFO Method effective January 1, 1997.
 
(2) The Company will use the proceeds from the Offering primarily to acquire
    dealerships in the future. The pro forma statements of operations shown
    above assumes that approximately $9.6 million will be used to acquire the
    three new dealerships. Until the remaining proceeds are used to acquire
    other dealerships, the Company intends to reduce floor plan debt with its
    bank by approximately $5.7 million. See "Use of Proceeds." Partially
    offsetting the decrease in floor plan financing will be an increase in floor
    plan debt to finance the purchase of new vehicle inventory related to the
    three new dealerships. See Footnotes 2 and 3 to the Pro Forma Combined
    Balance Sheet below. Interest expense associated with such debt is reflected
    in the acquired companies' actual results of operations for each period.
 
(3) Reflects adjustment to sales, cost of sales, selling, general and
    administrative, and other direct expenses for General Motors products which
    the Company will not acquire from Sam Linder, Inc. Amounts total $3.6
    million, $3.2 million, $246,000 and $36,000 and $2.0 million, $1.7 million,
    $155,000, and $34,000 for the year ended December 31, 1995 and the nine
    month period ended September 30, 1996, respectively.
 
(4) Reflects the conversion of Melody Vacaville, Inc. and Sam Linder, Inc. from
    the LIFO Method of inventory accounting to the FIFO Method. Under the FIFO
    Method, cost of sales would have been lower by $19,000, and $122,000 for the
    year ended December 31, 1995 and the nine month period ended September 30,
    1996, respectively. The Company intends to convert to the FIFO Method
    effective January 1, 1997.
 
(5) Reflects the Company's estimate of the net deductions from selling, general
    and administrative expenses and reductions in interest expense which would
    have occurred if the Offering had been effected as of the beginning of each
    period and consists of (a) an elimination of certain owners tax payment
    bonuses and (b) a net reduction in interest expense reflecting a lower
    interest rate on floor plan debt currently available to the Company on the
    acquired companies' flooring debt. The reduction in expenses include:
 
<TABLE>
<CAPTION>
                                                                  YEAR ENDED      NINE MONTHS ENDED
                                                               DECEMBER 31, 1995  SEPTEMBER 30, 1996
                                                               -----------------  ------------------
<S>                                                            <C>                <C>
Management compensation......................................      $ 277,000          $  347,000
Interest expense.............................................      $ 160,000          $   35,000
</TABLE>
 
   The net reduction in interest expense was calculated based on an average
   floor plan debt of approximately $10.6 million at the differential in
   interest rate in effect during each respective period from the variable rate
   currently available to the Company. Had the interest rate to the Company been
   12.5 basis points higher, the interest expense saving would have been
   $147,000 and $23,000, for the year ended December 31, 1995 and for the nine
   months ended September 30, 1996, respectively.
 
(6) Reflects amortization as if Melody Vacaville, Inc., Roberts Dodge, Inc., and
    Sam Linder, Inc. had been acquired as of January 1, 1995. The pro forma
    amortization for the year ended December 31, 1995 and the nine-month period
    ended September 30, 1996 reflects additional amortization of approximately
    $123,000 and $92,000, respectively, associated with intangible assets, which
    assets consist largely of goodwill, resulting from the acquisition of Melody
    Vacaville, Inc., Roberts Dodge, Inc. and Sam Linder, Inc. Such costs are
    being amortized over a 40-year period. See Note 4 to Pro Forma Combined and
    Condensed Balance Sheet.
 
(7) The Company and each of the Acquisitions are S Corporations and accordingly
    not subject to federal and state income taxes during the period indicated.
    This reflects the federal and state income taxes as if the Company were and
    the each of the Acquisitions had been C Corporations based on a 38%
    effective rate assumed during the period.
 
(8) Pro forma earnings per share are based upon the assumption that 6,610,000
    shares of Common Stock and 439,085 of options are outstanding for each
    period. This amount represents the shares to be issued in the Offering
    (2,500,000) the number of shares of Common Stock owned by the Company's
    stockholders immediately following the Restructuring (4,110,000), and common
    equivalent shares from stock options outstanding is calculated using the
    treasury stock method.
 
                                       25
<PAGE>
                 PRO FORMA COMBINED AND CONDENSED BALANCE SHEET
 
<TABLE>
<CAPTION>
                                                                AS OF SEPTEMBER 30, 1996
                                         ----------------------------------------------------------------------
                                                             RESTRUCTURING
                                            ACTUAL           AND OFFERING         ACQUISITIONS       PRO FORMA
                                         ------------     -------------------     -------------     -----------
                                                                     (IN THOUSANDS)
<S>                                      <C>              <C>                     <C>               <C>
ASSETS
Current Assets:
  Cash and cash equivalents............. $      9,822     $   3,626(1)(2)         $  (11,430)(3)(4) $    2,018
  Receivables...........................        2,773        --                       --                 2,773
  Inventories...........................       15,517        --                       13,690(4)(5)      29,207
  Vehicles leased to others.............        4,099        --                       --                 4,099
  Other current assets..................          775         1,430(6)                (1,430)(5)           775
                                         ------------      --------               -------------     -----------
    Total current assets................       32,986         5,056                      830            38,872
Net property, plant and equipment.......        1,269        --                        6,180(3)(4)       7,449
Vehicles leased to other, less current
 portion................................        2,207        --                       --                 2,207
Goodwill, net; and other assets.........        1,460        --                        4,920(3)          6,380
                                         ------------      --------               -------------     -----------
      Total assets...................... $     37,922     $   5,056               $   11,930        $   54,908
                                         ------------      --------               -------------     -----------
                                         ------------      --------               -------------     -----------
 
LIABILITIES, MINORITY INTEREST AND OWNERS'/SHAREHOLDERS EQUITY
Current Liabilities:
  Notes Payable......................... $      3,044     $  --                   $   --            $    3,044
  Flooring notes payable................       13,495       (13,495)(1)                5,400(3)          5,400
  Current maturities of long-term
   debt.................................        2,713        --                       --                 2,713
  Accounts payable......................        1,387        --                       --                 1,387
  Accrued expenses and other
   liabilities..........................        2,401        --                          398(5)          2,799
                                         ------------      --------               -------------     -----------
    Total current liabilities...........       23,040       (13,495)                   5,798            15,343
Long-term debt, excluding current
 maturities.............................        8,010        (3,153)(1)(7)(8)          3,150(3)(4)       8,007
Other long-term liabilities.............        2,555           598(6)                --                 3,153
                                         ------------      --------               -------------     -----------
    Total liabilities...................       33,605       (16,050)                   8,948            26,503
                                         ------------      --------               -------------     -----------
Minority interest.......................        1,237        (1,237)(7)               --                --
                                         ------------      --------               -------------     -----------
Owners'/Shareholders' Equity:
  Preferred stock.......................      --             --                                         --
  Common stock..........................          801        24,622(2)(7)             --                25,423
  Retained earnings.....................        2,279        (2,279)(6)(7)(8)          2,982(5)          2,982
                                         ------------      --------               -------------     -----------
    Total owners'/shareholders'
     equity.............................        3,080        22,343                    2,982            28,405
                                         ------------      --------               -------------     -----------
      Total liabilities and
       owners'/shareholders' equity..... $     37,922     $   5,056               $   11,930        $   54,908
                                         ------------      --------               -------------     -----------
                                         ------------      --------               -------------     -----------
</TABLE>
 
- ------------------------------
(1) Reflects the application of the estimated net proceeds of the Offering of
    which approximately $13.5 million will be used to reduce floor plan debt,
    approximately $3.2 million to pay current shareholders substantially all of
    the undistributed cumulative taxable income, approximately $1.9 million to
    pay notes to Principal Owners for all previously taxed undistributed
    earnings, approximately $1.3 million to pay notes to other affiliates, and
    approximately $1.0 million to reduce a note payable for the acquisition of a
    minority interest.
 
(2) Reflects the issuance of 2,500,000 shares of Common Stock at the initial
    public offering price of $11.00 per share, net of estimated underwriting
    discounts and commissions and offering expenses.
 
(3) Reflects the preliminary allocation of the Melody Vacaville, Inc., Roberts
    Dodge, Inc. and Sam Linder, Inc. aggregate purchase price based on the
    estimated fair value of assets acquired. The purchase price consists of the
    following:
 
<TABLE>
<CAPTION>
                                                                MELODY
                                                              VACAVILLE,    SAM LINDER,    ROBERTS
                                                                 INC.          INC.      DODGE, INC.
                                                             -------------  -----------  -----------
<S>                                                          <C>            <C>          <C>
Estimated total consideration..............................   $ 6,125,000    $3,215,000   $7,940,000
Less estimated fair value of assets acquired...............     4,005,000     2,315,000    6,040,000
                                                             -------------  -----------  -----------
Excess of purchase price over fair value of tangible assets
 acquired..................................................   $ 2,120,000    $ 900,000    $1,900,000
                                                             -------------  -----------  -----------
                                                             -------------  -----------  -----------
</TABLE>
 
    The Company is purchasing new vehicle and parts inventories, certain real
    property and equipment, goodwill and dealer agreements, and may purchase
    some or all of the used vehicle inventory. The excess of the purchase price
    over the fair value of tangible assets acquired will be allocated to
    intangible assets, primarily goodwill. Fair value of assets acquired
    primarily
 
                                       26
<PAGE>
    represents the estimated fair value of the parts inventory and certain
    property and equipment. Vehicle inventory, which at September 30, 1996,
    approximated $10,151,000, will be financed with floor plan debt.
    Approximately $9.6 million will be utilized to acquire Melody Vacaville,
    Inc., Roberts Dodge, Inc. and Sam Linder, Inc. See "Recent and Pending
    Acquisitions" and "Use of Proceeds."
 
(4) Reflects the purchase of the land and improvements of the Company's new body
    and paint shop (under construction) and an additional vacant parcel of land
    held for future development for approximately $2.7 million, $1.8 million in
    cash and $900,000 in notes payable.
 
(5) Reflects the conversion of the Company, Melody Vacaville, Inc., and Sam
    Linder, Inc. from the LIFO Method of inventory accounting to the FIFO
    Method. Under the FIFO Method, inventory, shareholders' equity and current
    deferred tax liability would have been higher by approximately $4.8 million,
    $3.0 million and $1.8 million, respectively. The Company intends to convert
    to the FIFO Method effective January 1, 1997.
 
(6) Represents the establishment of a deferred income tax asset of $1.4 million
    and a non-current deferred income tax liability of $598,000 to effect the
    Company's conversion to C Corporation status.
 
(7) Reflects the acquisition of a minority interest in Lithia TLM, L.L.C. in the
    amount of approximately $1.0 million, the transfer of all other interests in
    the affiliated entities to Lithia Motors, Inc. (see "Company Restructuring
    and Prior S Corporation Status") in the amount of approximately $300,000,
    and the transfer of the remaining accumulated deficit to common stock.
 
(8) Reflects the estimated distribution of $3.2 million to its current
    shareholders of substantially all of the undistributed cumulative taxable
    income through the date of the termination of the S Corporation election
    that has been taxed or is taxable to its current shareholders.
 
                                       27


<PAGE>
                    MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                 FINANCIAL CONDITION AND RESULTS OF OPERATIONS
 
    The following should be read in conjunction with the Combined Financial
Statements of the Company and the notes thereto included elsewhere in this
Prospectus. The following includes a discussion of certain significant business
trends and uncertainties as well as other forward-looking statements. For a
discussion of important factors that could cause actual results to differ
materially from the forward-looking statements, see "Risk Factors."
 
GENERAL
 
    Lithia Motors is the largest retailer of new and used vehicles in Southwest
Oregon, offering 15 domestic and imported makes of new automobiles and light
trucks at eight locations. As an integral part of its operations, the Company
arranges related financing and insurance and sells parts, service and ancillary
products. Most of the Company's operations are currently located in Medford,
Oregon, where it has a market share of over 40%. The Company has grown primarily
by successfully acquiring and integrating dealerships and by obtaining new
dealer franchises although all material acquisitions preceded or were
consummated after the fiscal periods discussed in this Section. Since September
30, 1996, the Company has acquired Melody Toyota and Kia in Vacaville,
California and Roberts Dodge in Eugene, Oregon and has entered into an agreement
to acquire Linder Honda in Salinas, California. The Company's strategy is to
become a leading acquiror of dealerships in medium-sized markets in the western
United States.
 
    The following table sets forth selected condensed financial data expressed
as a percentage of total sales for the periods indicated for the average
automotive dealer in the United States.
 
                            AVERAGE U.S. DEALERSHIP
 
<TABLE>
<CAPTION>
                                                                                          YEAR ENDED DECEMBER 31,
                                                                                   -------------------------------------
                                                                                      1993         1994         1995
                                                                                   -----------  -----------  -----------
<S>                                                                                <C>          <C>          <C>
STATEMENT OF OPERATIONS DATA:
Sales:
  New vehicles...................................................................       60.0%        60.3%        58.6%
  Used vehicles..................................................................       26.4         26.9         29.0
  Parts and service, other.......................................................       13.6         12.8         12.4
                                                                                       -----        -----        -----
    Total sales..................................................................      100.0%       100.0%       100.0%
Gross profit.....................................................................       13.4         13.1         12.9
Total dealership expense.........................................................       11.8         11.3         11.5
                                                                                       -----        -----        -----
Income before taxes..............................................................        1.6%         1.8%         1.4%
                                                                                       -----        -----        -----
                                                                                       -----        -----        -----
</TABLE>
 
- ------------------------
Source: AUTOMOTIVE EXECUTIVE/August 1996; NADA Industry Analysis Division
 
                                       28
<PAGE>
THE COMPANY
 
    The following table sets forth selected condensed financial data for the
Company expressed as a percentage of total sales for the periods indicated
below. Gross profit and pre-tax profit margins are presented on the LIFO Method
and before minority interest.
 
                              LITHIA MOTORS, INC.
 
<TABLE>
<CAPTION>
                                                                                                      NINE MONTHS ENDED
                                                                   YEAR ENDED DECEMBER 31,              SEPTEMBER 30,
                                                            -------------------------------------  ------------------------
                                                               1993         1994         1995         1995         1996
                                                            -----------  -----------  -----------  -----------  -----------
<S>                                                         <C>          <C>          <C>          <C>          <C>
STATEMENT OF OPERATIONS DATA:
Sales:
  New vehicles............................................       46.3%        46.8%        46.6%        46.5%        45.4%
  Used vehicles...........................................       37.9         38.7         38.6         38.7         41.2
  Parts and service.......................................        9.2          9.1          9.6          9.5          9.0
  Finance, insurance and other............................        6.6          5.4          5.2          5.3          4.4
                                                                -----        -----        -----        -----        -----
      Total sales.........................................      100.0%       100.0%       100.0%       100.0%       100.0%
Gross profit..............................................       18.9         17.5         18.4         18.0         17.2
Selling, general and administrative expenses..............       16.4         13.9         14.6         14.0         13.7
                                                                -----        -----        -----        -----        -----
Operating income..........................................        2.5          3.6          3.8          4.0          3.5
Other income (expense), net...............................       (0.6)         0.0         (0.2)        (0.2)        (0.3)
                                                                -----        -----        -----        -----        -----
Income before taxes and minority interest.................        1.9%         3.6%         3.6%         3.8%         3.2%
                                                                -----        -----        -----        -----        -----
                                                                -----        -----        -----        -----        -----
</TABLE>
 
    The following table sets forth selected condensed financial data for the
Company expressed as a percentage of total sales for the periods indicated
below. Gross profit and pre-tax profit margins are presented on the FIFO Method
and before minority interest to permit comparisons to U.S. industry data.
 
<TABLE>
<CAPTION>
                                                                                                      NINE MONTHS ENDED
                                                                   YEAR ENDED DECEMBER 31,              SEPTEMBER 30,
                                                            -------------------------------------  ------------------------
                                                               1993         1994         1995         1995         1996
                                                            -----------  -----------  -----------  -----------  -----------
<S>                                                         <C>          <C>          <C>          <C>          <C>
STATEMENT OF OPERATIONS DATA:
Total sales...............................................      100.0%       100.0%       100.0%       100.0%       100.0%
Gross profit(1)...........................................       19.5         18.0         18.1         17.7         17.2
Selling, general and administrative expenses..............       16.4         13.9         14.7         14.0         13.7
                                                                -----        -----        -----        -----        -----
Operating income(1).......................................        3.1          4.1          3.4          3.7          3.5
Other income (expense), net...............................       (0.6)         0.1         (0.2)        (0.2)        (0.3)
                                                                -----        -----        -----        -----        -----
Income before taxes and minority interest(1)..............        2.5%         4.2%         3.2%         3.5%         3.2%
                                                                -----        -----        -----        -----        -----
                                                                -----        -----        -----        -----        -----
</TABLE>
 
- ------------------------
(1) Using the FIFO Method of accounting for inventory to permit comparisons to
    U.S. industry data. The Company currently uses the LIFO Method for tax and
    financial reporting purposes but will convert to the FIFO Method effective
    January 1, 1997.
 
    New vehicle revenues include sales of new vehicles (other than "book only"
fleet sales), at retail. "Book only" fleet sales are transactions in which
vehicles are delivered directly to the purchasers and title is never acquired by
the Company. Used vehicle revenues include amounts received for used vehicles
sold to wholesale and retail customers. Finance, insurance and other revenues
include fees and commissions from finance and insurance ("F&I") transactions,
sales of the Company's extended service contracts for vehicles, and "book only"
fleet sales, net. The Company recognizes revenue attributable to sales of its
service contracts over the term of the contracts for accounting purposes,
although it receives payment in full at the time of the sale. For vehicle
financing contracts and leases, the Company receives either a fee or a spread
from the lender for originating and assigning the loan or
 
                                       29
<PAGE>
lease but is assessed a chargeback fee by the lender if a loan is cancelled, in
most cases, within 120 days of making the loan. Early cancellation can result
from early repayment because of refinancing of the loan, selling or trade-in of
the vehicle or default on the loan.
 
    The Company currently utilizes the LIFO (Last In-First Out) method of
accounting for inventory ("LIFO Method"), but will convert to the specific
identification method of accounting for vehicles and the FIFO (First In-First
Out) method of accounting for parts (herein collectively referred to as the
"FIFO Method"), effective January 1, 1997. If the FIFO Method of inventory
accounting had been used by the Company in prior periods, income before taxes
and minority interest would have been higher (lower) by $557,000, $615,000, and
$(426,000) for the years ended December 31, 1993, 1994, and 1995, respectively
and $(243,000) and $(86,000) for the nine months ended September 30, 1995 and
1996, respectively, from the reported results under the LIFO Method. In the
analysis of annual and interim results, the Company has provided a discussion of
gross profits on the FIFO Method as well on the LIFO Method because management
believes that in assessing trends and comparing the Company's performance with
prior periods or with industry data, FIFO Method data should be considered.
Further, commencing January 1, 1997, the Company will utilize the FIFO Method of
accounting for both book and tax purposes.
 
    At each of its dealership locations, the Company's management focuses on
maximizing profitability in each area of operations rather than on the volume of
vehicle sales. The key factors affecting the Company's profitability are its
dominant market share for the new vehicle brands it sells and its focused
efforts to increase the sales of used vehicles, F&I and ancillary products.
 
    The average gross profit margin obtained by franchised automobile dealers in
the United States on sales of new vehicles has declined from over 7.0% in 1991
to 6.5% in 1995. The Company's gross profit margin (on the LIFO Method) on new
vehicle sales was 13.8% for 1995 (12.8% on the FIFO Method) and 13.6% for the
first nine months of 1996 (13.2% on the FIFO Method). The Company's gross profit
margin on new vehicle sales has consistently been higher than the industry
average.
 
    The Company's gross profit margin (on the LIFO Method) on used vehicle sales
was 11.5% (11.7% on the FIFO Method) for 1995 and 10.5% (10.7% on the FIFO
Method) for the first nine months of 1996. Excluding sales to wholesalers (which
are frequently at or close to cost), the Company's gross profit margin (on the
LIFO Method) in 1995 and for the first nine months of 1996 was 13.2% (13.5% on
the FIFO Method) and 12.3% (12.6% on the FIFO Method), respectively. The
industry average (on the FIFO Method) in 1995 was 11.5%. See "Business --
Dealership Operations."
 
    The Company's salary expense, employee benefit costs and advertising
expenses comprise the majority of its selling, general and administrative
("SG&A") expense. The Company's interest expense fluctuates primarily based on
the level of debt required to support the inventory of new and used vehicles at
its dealerships and vehicles leased to others.
 
    The Company and its affiliated entities have been treated for federal income
tax purposes as S Corporations or as partnerships under the Internal Revenue
Code since their inception and, as a result, have not been subject to federal or
certain state income taxes. Accordingly, the following discussion of the
Company's historical results of operations does not include a discussion of
income tax expense. Immediately before the completion of this Offering and in
connection with the Restructuring, the Company and its affiliated entities that
are S Corporations will terminate their status as S Corporations and will
thereafter be subject to federal and state income tax at applicable C
Corporation rates. Prior to 1994, the shareholders and members of the Company
and the affiliated entities each received substantial year-end tax payment
bonuses to provide the cash to pay income taxes on the Company's and affiliated
entities income which was taxable to the principals. Such payments were
reflected in SG&A expense. See "Management--Executive Compensation."
 
    The Company has accounted for each of its acquisitions prior to 1993 by the
purchase method of accounting, and, as a result, does not include in its
financial statements the results of operations of these dealerships prior to the
date they were acquired by the Company. The combined financial
 
                                       30
<PAGE>
statements of the Company reflect the results of operations, financial position
and cash flows of each of the Company's dealerships and those of its affiliated
entities whose operations will be combined under the Restructuring, using an "as
if" pooling of interest basis of accounting.
 
    The Company has undertaken the Restructuring (see "Company Restructuring and
Prior S Corporation Status") in connection with the public offering of its Class
A Common Stock which, among other steps, has resulted in all of the Company's
outstanding shares of Class B Common Stock being transferred to Lithia Holding.
The various Company's dealership agreements with manufacturers provide that
there can be no change in control or ownership of the Company without the
manufacturers' consent. Certain manufacturers have not consented to the
Restructuring and approvals from Saturn and Ford were not received prior to the
Restructuring. Because of the Company's current relationship with each of these
manufacturers and Oregon franchise law that appears to permit reorganizations
such as the Restructuring, the Company does not expect such manufacturers to
terminate their franchise agreements, although no assurance can be given in that
regard. Any termination of a franchise agreement could have a material adverse
effect on the Company's revenues and earnings.
 
NINE MONTHS ENDED SEPTEMBER 30, 1996 COMPARED TO NINE MONTHS ENDED SEPTEMBER 30,
1995
 
REVENUES
 
    Revenues increased in each of the Company's operating segments for the first
nine months of 1996 as compared to the first nine months of 1995, resulting in
total sales increasing 23.0% to $105.6 million. New vehicle sales revenue
increased 20.5% in the first nine months of 1996 to $48.0 million, compared with
$39.8 million for the first nine months of 1995. The increase in sales was due
primarily to increased unit sales (18.0%) which resulted from higher levels of
promotional activity for certain popular brands and, to a much lesser extent, an
increase in the average per unit sales price (2.1%).
 
    Used vehicle sales increased by 30.8% in the first nine months of 1996 to
$43.5 million, compared with $33.2 million in the first nine months of 1995. The
increase in sales was due primarily to the availability in the 1996 period of an
increasing number of late-model used vehicles which were in high demand by
consumers. Increased used vehicle revenue was attributable primarily to unit
sales increases (19.5%) and, to a lesser extent, an increase in the average per
unit sales price (9.4%).
 
    The Company's other operating revenue increased 10.2% to $14.1 million in
the first nine months of 1996, from $12.8 million in the first nine months of
1995, due to an increased number of F&I transactions and to a lesser extent, an
increase in revenues derived from service department maintenance and repairs.
 
GROSS PROFIT
 
    Gross profit (on the LIFO Method) increased 18.2% for the first nine months
of 1996 to $18.3 million, compared with $15.5 million for the first nine months
of 1995, primarily because of the increase in new and used vehicle sales during
the period. Gross profit margin decreased from 18.0% for the first nine months
in 1995 to 17.3% for the first nine months of 1996. The decrease in gross profit
margin was primarily caused by a reduction in profit margins on used vehicle
sales and other operating revenue, partially offset by an increase in gross
profit margin on new vehicles sales. Gross profit margin in 1995 was favorably
impacted by the reduction in new vehicle inventory during the period which
resulted in historically lower vehicle inventory costs flowing through cost of
sales.
 
    Gross profit (on the FIFO Method) increased 19.5% for the first nine months
of 1996 to $18.2 million, compared with $15.2 million for the first nine months
of 1995, primarily because of the increase in new and used vehicle sales during
the period. Gross profit margin decreased from 17.7% for the first nine months
in 1995 to 17.2% for the first nine months of 1996. The decrease in gross profit
margin was primarily caused by a reduction in gross profit margins on used
vehicles sales and other operating revenue, partially offset by an increase in
gross profit margin on sales of new vehicles.
 
                                       31
<PAGE>
SELLING, GENERAL AND ADMINISTRATIVE EXPENSE
 
    The Company's SG&A expense increased to $14.5 million in the first nine
months of 1996 compared to $12.1 million in the first nine months of 1995. SG&A
as a percentage of sales decreased to 13.7% from 14.1%. The increase in SG&A was
due primarily to increased selling, or variable expense related to the increase
in sales, and to a lesser extent, an increase in compensation for additional
personnel and management in preparation for the Acquisitions.
 
INTEREST EXPENSE, NET
 
    The Company's net interest expense increased by 20.4% to $837,000 for the
first nine months of 1996, compared to $695,000 for the first nine months of
1995. The increase was primarily due to an increase in the Dividend Notes
outstanding for the first nine months of 1996, offset partially by a decrease in
interest rates. In 1996, the Company distributed to the Principal Owners in the
aggregate $3.9 million in notes representing approximately all of the previously
undistributed earnings of the Company through December 31, 1995.
 
OTHER INCOME, NET
 
    Other income, net, consisting primarily of management fees from Lithia
Properties, equity in the income of Lithia Properties and other non-dealer
service income, decreased 13.2% from $555,000 to $482,000 for the first nine
months of 1996. This reduction was primarily due to a non-recurring lawsuit
recovery in the prior period.
 
1995 COMPARED TO 1994
 
REVENUES
 
    Revenue increased 4.4% to $114.2 million in 1995 from $109.4 million in
1994. New vehicle revenue increased 4.2%, while used vehicle revenue increased
4.0%. The increase in sales was due to per-unit price increases in new and used
vehicles, offset in part by a reduction in unit sales of 1.1%. Industry and
Company unit sales were essentially flat from 1994 to 1995.
 
    The Company's other operating revenue increased 6.1% to $16.9 million in
1995 compared to $15.9 million in 1994, primarily due to an increase in revenues
derived from service department maintenance and repairs.
 
GROSS PROFIT
 
    Gross profit (on the LIFO Method) increased 10.3% in 1995 to $21.1 million
from $19.1 million in 1994. Gross profit margin increased from 17.5% to 18.4% in
1995. Gross profit margin in 1995 was favorably impacted by the reduction in new
vehicle inventory during the period which resulted in historically lower vehicle
inventory costs flowing through cost of sales.
 
    Gross profit (on the FIFO Method) increased 4.6% in 1995 to $20.6 million
from $19.7 million in 1994. Gross profit margin, at 18.1%, was essentially
unchanged from 1994. Increases in gross profit margin on new vehicle sales were
offset by a reduction in the gross profit margin on used vehicles and parts and
service sales.
 
SELLING, GENERAL AND ADMINISTRATIVE EXPENSE
 
    The Company's SG&A expense increased 10.3% to $16.7 million or 14.7% of the
Company's revenue in 1995, from $15.2 million, or 13.9% of the Company's
revenues in 1994. A reserve for workers' compensation claims, expense associated
with compensation, primarily from salaries and bonuses for the Company's
managers and, to a lesser extent, an increase in advertising expense, accounted
for a significant portion of the increase.
 
INTEREST EXPENSE, NET
 
    The Company's interest expense, net, in 1995 increased 41.6% to $1.2 million
from $855,000 in 1994. The increase was due primarily to an increase in the
Company's average loan balances in 1995
 
                                       32
<PAGE>
as compared to 1994, and, to a lesser extent, an increase in interest rates on
borrowed funds. Loan balances increased to support increased flooring of
inventory, vehicles leased to others and notes to the Principal Owners incurred
during the period.
 
OTHER INCOME, NET
 
    Other income, net, consisting primarily of management fees from Lithia
Properties, equity in the income of Lithia Properties and other non-dealer
service income, increased 14.7% from the prior year. This increase is
attributable primarily to receipt of a judgment in a lawsuit brought by the
Company.
 
1994 COMPARED TO 1993
 
REVENUES
 
    Revenues increased 18.6% to $109.4 million in 1994 as compared with $92.2
million in 1993. New vehicle sales increased 19.9%, while used vehicle sales
increased 21.1% in 1994 compared to 1993. The increase in vehicle sales was due
to increased per unit sales prices and high consumer demand for new vehicles
(unit sales increase of 11.4%) as well as low-mileage, late-model used vehicles
(unit sales increased 10.3%).
 
    The Company's other operating revenue increased 8.9% to $15.9 million in
1994 compared to $14.6 million in 1993, primarily as a result of an increase in
revenues derived from the Company's parts and service operations.
 
GROSS PROFIT
 
    Gross profit (on the LIFO Method) increased 9.4% to $19.1 million in 1994
from $17.5 million in 1993. Gross profit margin decreased to 17.5% in 1994
compared to 18.9% in 1993. The decrease in gross profit margin occurred in all
operating segments.
 
    Gross profit (on the FIFO Method) increased 9.4% to $19.7 million in 1994
from $18.0 million in 1993. Gross profit margin decreased to 18.0% in 1994
compared to 19.5% in 1993. The decrease occurred in all operating segments and
was consistent with industry trends.
 
SELLING, GENERAL AND ADMINISTRATIVE EXPENSE
 
    SG&A expense increased less than 1.0% in 1994. This represents a decline in
SG&A expense as a percentage of sales to 13.9% in 1994 compared to 16.4% in
1993. This decrease was primarily due to an increase in sales volume and the
effect of special tax payment bonuses ($1.0 million) paid in 1993 to the owners
of the Company to fund personal income tax payments on earnings of the Company.
In 1994 and subsequent periods, such amounts were distributed as dividends or
other distributions and were not reflected as an administrative expense. This
decrease was offset by additional compensation and other benefits provided to
Company management.
 
INTEREST EXPENSE, NET
 
    The Company's interest expense, net, decreased 26.2% to $855,000 in 1994
from $1.2 million in 1993. The decrease in interest expense was primarily due to
lower loan balances and a decrease in the Company's flooring interest rates.
 
OTHER INCOME, NET
 
    Other income, net, for the period, consisting primarily of management fees
derived from Lithia Properties, equity in the income of Lithia Properties and
other non-dealer service income, increased 48.6% to $902,000. This increase is
attributable to an increase in equity in the earnings of Lithia Properties and
administrative fees.
 
LIQUIDITY AND CAPITAL RESOURCES
 
    The Company's principal needs for capital resources are to finance
acquisitions, capital expenditures and increased working capital requirements.
Historically, the Company has relied primarily upon internally generated cash
flows from operations, borrowings under its credit facility and borrowings from
its shareholders to finance its operations and expansion.
 
                                       33
<PAGE>
    The Company currently has a credit facility with U.S. Bank, giving the
Company access to an aggregate of approximately $44.7 million of credit for
various purposes. The principal component of the credit facility is the Flooring
Line which permits the Company to borrow up to $27.9 million, based on the level
of the new and used vehicle inventories securing the line. The Flooring Line
bears interest at rates from prime (for new vehicles) to prime plus 0.5% (for
used vehicles). At September 30, 1996, the annualized rates of interest on the
Flooring Line were from 8.25% to 8.75%. The principal payments are due within
five business days of an automobile being sold. The Flooring Line also permits
the Company to borrow at the U.S. Bank's Interbank Offering Rate, which is the
rate offered to U.S. Bank for U.S. dollar deposits in the Eurodollar market
selected by U.S. Bank. These borrowings are available only in increments of
$500,000 and cannot be prepaid before the end of their terms (typically, 60 or
90 days) without substantial penalty. The rate is generally one percentage point
less than the standard rate available under the Flooring Line. The Flooring Line
expires on September 10, 1997. See Note 2 to Company's Combined Financial
Statements. Management believes that the Flooring Line provides the Company with
financing at rates less than those available from manufacturers.
 
    The credit facility provides a $7.5 million line of credit to finance the
purchase of vehicles used in the Company's fleet leasing and automobile rental
businesses, at up to 105% of invoice for new vehicles, and 100% of KELLY
WHOLESALE BLUE BOOK price for used vehicles. This line of credit bears interest
at prime plus 1.0% for fleet leases, and at prime plus 0.25% for rental
vehicles. For either program, used vehicles over two years old are financed at
prime plus 1.5%. An additional $1.0 million is available under the credit
facility for the purpose of in-house financing of vehicle sales and in-house
leases (subject to a maximum amount equal to 75% of the total in-house vehicle
receivables under 60 days past due). See "Business--Dealership Operations." The
borrowings under this line of credit bear interest at prime plus 0.75% (9.0% at
September 30, 1996). See Note 5 to the Company's Combined Financial Statements.
An additional line of credit of $2.15 million is available for the purchase of
equipment, $1.4 million of which is available for purchasing equipment
associated with future or pending acquisitions. The borrowings under this line
of credit bear interest at prime plus 0.5% (8.75% at September 30, 1996).
 
    The credit facility also includes the Capital Line, a line of credit of $6.0
million to finance acquisitions. The Capital Line bears interest at prime plus
0.75% and is secured by the Company's inventory, receivables, equipment and real
property. During the first year in which the Capital Line is used, interest only
is payable monthly. After the first year, monthly payments are based on a
ten-year amortization, with final payment due five years from the first draw. As
of September 30, 1996, there were no borrowings under the Capital Line.
 
    The Company had $27.3 million of debt outstanding at September 30, 1996,
consisting of $3.2 million in notes payable to the Principal Owners and other
affiliated parties, primarily to pay the undistributed Subchapter S earnings,
$1.0 million in term borrowings under fixed-rate notes secured by equipment,
$13.5 million in variable-rate borrowings under its credit facility, $3.0
million to finance in-house vehicle sales, and $6.5 million outstanding on
vehicles leased to others.
 
    Capital expenditures, exclusive of acquisitions, were $524,000 in 1995 and
$274,000 for the first nine months of 1996. The principal capital expenditures
in 1995 and the first nine months of 1996 included equipment, building
improvements and computer equipment for use in the Company's dealerships.
 
    The following table sets forth the estimated funds required to complete the
Acquisitions, all anticipated prior to February 1997. Acquisition costs are
estimates as the actual purchase prices will depend on inventory levels at each
acquired dealership upon closing. Estimates assume the purchase of used vehicles
at each store location and the purchase of the Linder Honda facility in 1997.
 
<TABLE>
<CAPTION>
                                                    TOTAL
                                                  ESTIMATED
ACQUISITIONS                                    PURCHASE PRICE
- ----------------------------------------------  --------------
<S>                                             <C>
Melody Toyota and Kia.........................   $  6,110,000
Roberts Dodge.................................   $  8,000,000
Linder Honda..................................   $  5,315,000
</TABLE>
 
                                       34
<PAGE>
    The Company anticipates that it will be able to satisfy its cash
requirements through December 1998, including its currently anticipated growth,
primarily with cash flow from operations, borrowings under the Flooring Line and
the Company's other lines of credit and the proceeds of this Offering. However,
if acquisition opportunities exceed current projections, further capital could
be required. See "Risk Factors--Availability and Cost of Capital."
 
SEASONALITY AND QUARTERLY FLUCTUATIONS
 
    Historically, the Company's sales have been lower in the fourth quarter of
each year largely due to consumer purchasing patterns during the holiday season,
inclement weather and the reduced number of business days during the holiday
season. As a result, financial performance for the Company is generally lower
during the fourth quarter than during the other quarters of each fiscal year;
however, this did not hold true for the year 1995. Management believes that
interest rates, levels of consumer debt, consumer buying patterns and
confidence, as well as general economic conditions, may also contribute to
fluctuations in sales and operating results. The timing of acquisitions may
cause substantial fluctuations of operating results from quarter to quarter.
 
SELECTED QUARTERLY RESULTS OF OPERATIONS
 
    The following tables set forth the Company's results of operations data for
the quarterly periods presented. This presentation should be read in conjunction
with the audited and unaudited combined financial statements of the Company and
the Notes thereto appearing elsewhere in this Prospectus. Because of the
seasonal nature of the Company's business and based on the Company's past
experience, it expects its operating income for the fourth quarter to be lower
than that of other quarters.
<TABLE>
<CAPTION>
                                                                              QUARTER ENDED
                                             -------------------------------------------------------------------------------
                                              MAR. 31,    JUN. 30,   SEP. 30,   DEC. 31,    MAR. 31,    JUN. 30,   SEP. 30,
                                                1995        1995       1995       1995        1996        1996       1996
                                             -----------  ---------  ---------  ---------  -----------  ---------  ---------
<S>                                          <C>          <C>        <C>        <C>        <C>          <C>        <C>
                                                                             (IN THOUSANDS)
Sales:
  New vehicles.............................   $  12,241   $  12,840  $  14,743  $  13,453   $  14,817   $  16,665  $  16,524
  Used vehicles............................      10,717      10,278     12,251     10,815      13,239      15,156     15,075
  Other operating revenues.................       4,160       4,160      4,532      4,006       4,390       4,859      4,841
                                             -----------  ---------  ---------  ---------  -----------  ---------  ---------
Total sales................................      27,118      27,278     31,526     28,274      32,446      36,680     36,440
Cost of sales..............................      22,264      22,369     25,734     22,765      26,965      30,705     29,636
                                             -----------  ---------  ---------  ---------  -----------  ---------  ---------
Gross profit...............................       4,854       4,909      5,792      5,509       5,481       5,975      6,804
Selling, general and administrative........       3,895       3,961      4,309      4,570       4,517       4,797      5,160
                                             -----------  ---------  ---------  ---------  -----------  ---------  ---------
Operating income...........................         959         948      1,483        939         964       1,178      1,644
Other income (expense), net................         165        (203)       (91)       (47)       (145)        (94)      (116)
                                             -----------  ---------  ---------  ---------  -----------  ---------  ---------
Income before minority interest............   $   1,124   $     745  $   1,392  $     892   $     819   $   1,084  $   1,528
                                             -----------  ---------  ---------  ---------  -----------  ---------  ---------
                                             -----------  ---------  ---------  ---------  -----------  ---------  ---------
 
<CAPTION>
 
                                                                              QUARTER ENDED
                                             -------------------------------------------------------------------------------
                                              MAR. 31,    JUN. 30,   SEP. 30,   DEC. 31,    MAR. 31,    JUN. 30,   SEP. 30,
                                                1995        1995       1995       1995        1996        1996       1996
                                             -----------  ---------  ---------  ---------  -----------  ---------  ---------
<S>                                          <C>          <C>        <C>        <C>        <C>          <C>        <C>
Sales:
  New vehicles.............................        45.1%       47.1%      46.8%      47.6%       45.7%       45.4%      45.3%
  Used vehicles............................        39.6        37.7       38.9       38.3        40.8        41.3       41.4
  Other operating revenues.................        15.3        15.2       14.3       14.1        13.5        13.3       13.3
                                             -----------  ---------  ---------  ---------  -----------  ---------  ---------
Total sales................................       100.0%      100.0%     100.0%     100.0%      100.0%      100.0%     100.0%
Cost of sales..............................        82.1        82.0       81.6       80.5        83.1        83.7       81.3
                                             -----------  ---------  ---------  ---------  -----------  ---------  ---------
Gross profit...............................        17.9        18.0       18.4       19.5        16.9        16.3       18.7
Selling, general and administrative........        14.4        14.5       13.7       16.2        13.9        13.1       14.2
                                             -----------  ---------  ---------  ---------  -----------  ---------  ---------
Operating income...........................         3.5         3.5        4.7        3.3         3.0         3.2        4.5
Other income (expense), net................         0.6        (0.8)      (0.3)      (0.1)       (0.5)       (0.2)      (0.3)
                                             -----------  ---------  ---------  ---------  -----------  ---------  ---------
Income before minority interest............         4.1%        2.7%       4.4%       3.2%        2.5%        3.0%       4.2%
                                             -----------  ---------  ---------  ---------  -----------  ---------  ---------
                                             -----------  ---------  ---------  ---------  -----------  ---------  ---------
</TABLE>
 
                                       35

<PAGE>
INFLATION
 
    The Company believes that the relatively moderate rate of inflation over the
past few years has not had a significant impact on the Company's revenues or
profitability. In the past, the Company has been able to maintain its profit
margins during inflationary periods.
 
NEW ACCOUNTING PRONOUNCEMENTS
 
    Statement of Financial Accounting Standards No. 121 ("SFAS 121"),
"Accounting for the Impairment of Long-Lived Assets and for Long-Lived Assets to
be Disposed of," which the Company adopted January 1, 1996 requires "that
long-lived assets and certain identifiable intangibles to be held and used by an
entity be reviewed for impairment whenever events or changes in circumstances
indicate that the carrying amount of an asset may not be recoverable." The
adoption of SFAS 121 did not have a material effect on the Company's financial
position or results of operations.
 
    In October 1995, the Financial Accounting Standards Board issued Statement
No. 123 ("SFAS 123"), which establishes a fair value based method of accounting
for stock-based compensation plans. The Company will continue to account for
employee stock options under APB Opinion No. 25, ACCOUNTING FOR STOCK ISSUED TO
EMPLOYEES and therefore believes the statement will have no impact on the
Company's financial statements other than expanded footnote disclosure. SFAS 123
is in effect for fiscal years beginning after December 15, 1995.
 
                                    INDUSTRY
 
    Domestic and foreign automobile manufacturers distribute their vehicles
through franchised dealerships. In 1995, franchised automobile dealers in the
United States sold over $290 billion in new cars and light trucks and over $200
billion in used vehicles. New vehicle sales grew at an average rate of 12.5%
from 1991 to 1995, while new vehicle unit sales, after growing at an average
rate of 7.1% each year from 1991 through 1994, declined 2.0% in 1995. From 1991
through 1995 used vehicle units and revenues grew at average rates of 6.1% and
15.7%, respectively. See "Risk Factors -- Cyclical Nature of Automobile Sales;
Concentration of Operations in Oregon." The following chart provides information
about new and used vehicle unit and dollar sales of U.S. franchised dealerships
for the years 1991 to 1995. Used vehicle sales reflect sales at retail and
wholesale from franchised dealerships, but do not include sales by independent
used car and truck retailers. Sales by independent used vehicle retailers were
$77.2, $81.0, $100.3, $134.1 and $129.7 billion, respectively, from 1991 to
1995.
 
<TABLE>
<CAPTION>
                                                        UNITED STATES FRANCHISED DEALERS' VEHICLES SALES
                                                      -----------------------------------------------------
                                                        1991       1992       1993       1994       1995
                                                      ---------  ---------  ---------  ---------  ---------
                                                            (UNITS IN MILLIONS; DOLLARS IN BILLIONS)
<S>                                                   <C>        <C>        <C>        <C>        <C>
New vehicle unit sales..............................       12.3       12.9       13.9       15.1       14.8
New vehicle sales revenue...........................  $   182.9  $   191.7  $   225.1  $   261.8  $   293.3
Used vehicle unit sales.............................       14.6       15.2       16.2       17.5       18.5
Used vehicle sales revenue..........................  $   114.0  $   126.3  $   147.9  $   177.5  $   203.6
</TABLE>
 
- ------------------------
Sources: NADA; CNW Market Research.
 
    Dealerships sell new and used vehicles and offer a range of other services
and products, including repair and warranty work, replacement parts, extended
warranty coverage, financing and credit insurance. In 1995, the average
dealership's revenue consisted of 58.6% new vehicle sales, 29.0% used vehicle
sales and 12.4% other products and services. However, as a result of intense
competition for new vehicle sales, the typical dealership currently generates
substantially all of its profits from the sale of used vehicles and finance and
insurance products, as well as revenues derived from the dealership's parts and
service departments.
 
    Automotive dealership profitability varies widely and depends, in part, on
the effective management of inventory, marketing, competition, quality control
and customer responsiveness. Since 1991, retail automobile dealerships in the
United States have generated on average between 12.9% and 14.1% gross profit
margin and between 1.0% and 1.6% pre-tax profit margin, on sales.
 
                                       36
<PAGE>
    In recent years, manufacturers have offered attractive lease terms to reduce
the monthly costs of owning a new automobile, especially on short-term vehicle
leases. Such leases bring the consumer back to the new vehicle market sooner
than if the purchase had been financed through longer-term debt financing and
provide new vehicle dealerships with a steady source of late-model, off-lease
vehicles for their used vehicle inventory. Vehicle leases also enable the parts
and service departments within each dealership to provide repair services under
factory warranty coverage for the term of the lease. The percentage of new
vehicle retail sales that are leasing transactions has increased from 13.5% in
1990 to 31.5% in 1995.
 
    Several economic and industry factors have led to a consolidation of the
highly-fragmented vehicle dealership industry. Dealerships typically have been
owned and operated by one individual who controlled a single franchise. After
significant expansion in the number of franchised dealerships in the 1950's,
competitive and economic pressures during the 1970s and 1980s, particularly the
oil embargo of 1973 and the subsequent loss of market share experienced by U.S.
automobile manufacturers to imported vehicles forced many dealerships to close
or sell to better-capitalized dealer groups. Continued competitive and economic
pressure on dealers, combined with the easing of restrictions against multiple
dealer ownership, has led to a further reduction in the number of franchised
dealerships.
 
    According to industry data, the number of franchised dealerships has
declined from more than 36,000 dealerships in 1960 to approximately 22,000 in
1996. While the number of dealerships has decreased, there has been an increase
in the formation of larger dealer groups. Despite this consolidation, however,
the Company estimates that the largest 100 dealer groups generate less than 10%
of total industry revenues and control approximately 5% of all franchised
dealerships in the retail vehicle.
 
    The Company believes that the franchised automobile dealership industry will
continue to consolidate due to the increased capital required to operate
dealerships, the fact that many dealerships are owned by individuals nearing
retirement age and the desire of certain manufacturers to strengthen their
dealer networks through consolidating their franchised dealerships. The Company
believes that an opportunity exists for dealership groups with significant
equity capital and experience in identifying, acquiring and professionally
managing dealerships to acquire additional franchises either for cash, stock,
debt or a combination thereof. Publicly-owned dealership groups, such as the
Company, are able to offer prospective sellers tax-advantaged transactions
through the use of publicly-traded stock which may, in certain circumstances,
make them more attractive acquirors to prospective sellers.
 
                                       37
<PAGE>
                                    BUSINESS
 
GENERAL
 
    Lithia Motors is the largest retailer of new and used vehicles in Southwest
Oregon, offering 15 domestic and imported makes of new automobiles and light
trucks at eight locations. As an integral part of its operations, the Company
arranges related financing and insurance and sells parts, service and ancillary
products. Most of the Company's operations are currently located in Medford,
Oregon, where it has a market share of over 40%. The Company has grown primarily
by successfully acquiring and integrating dealerships and by obtaining new
dealer franchises. The Company recently acquired Melody Toyota and Kia in
Vacaville, California and Roberts Dodge in Eugene, Oregon and has entered into
an agreement to acquire Linder Honda in Salinas, California. The Company's
strategy is to become a leading acquiror of dealerships in medium-sized markets
in the western United States.
 
    The Company was founded in 1946 and its two senior executives, Sidney B.
DeBoer and M.L. Dick Heimann, have managed the Company's operations for over 25
years. During this time, they have developed and implemented an operating
strategy that has enabled the Company to achieve profitability superior to
industry averages. In 1995, the Company's gross profit margin (on the FIFO
Method) was 18.1% and its pre-tax profit margin before minority interest (on the
FIFO Method) was 3.2%, versus 12.9% and 1.4%, respectively, for the industry.
For the nine months ended September 30, 1996, such gross profit margin for the
Company was 17.2% and its pre-tax profit margin before minority interest was
3.2%.
 
OPERATING STRATEGY
 
    The Company's operating strategy consists of the following elements:
 
    PROVIDE A BROAD RANGE OF PRODUCTS AND SERVICES.  The Company offers a broad
range of products and services including a wide selection of new and used cars
and light trucks, vehicle financing and insurance and replacement parts and
service. At its eight locations, the Company offers, collectively, 15 makes of
new vehicles including Chrysler, Toyota, Plymouth, Dodge, Jeep/Eagle, Honda,
Saturn, Mazda, Pontiac, Lincoln, Mercury, Isuzu, Suzuki, Kia and Volkswagen. In
addition, the Company sells a variety of used vehicles at a broad range of
prices. By offering new and used vehicles and an array of complementary services
at each of its locations, the Company seeks to increase customer traffic and
meet specific customer needs. The Company believes that offering numerous new
vehicle brands appeals to a variety of customers, minimizes dependence on any
one manufacturer and reduces its exposure to supply problems and product cycles.
 
    FOCUS ON USED VEHICLE SALES.  A key element of the Company's operating
strategy is to focus on the sale of used vehicles. The Company's goal is to sell
two used vehicles for every new vehicle sold. In 1995, the Company sold 5,144
used vehicles, a ratio of used vehicles to new vehicles sold of 1.89-to-1,
compared to an industry average of approximately 1.25-to-1. The Company strives
to attract customers and enhance buyer satisfaction by offering multiple
financing options, a 10-day/500-mile "no questions asked" exchange program and a
60-day/3,000-mile warranty on every used vehicle sold. The Company believes that
a well-managed used vehicle operation at each location affords it an opportunity
to (i) generate additional customer traffic from a wide variety of prospective
buyers, (ii) increase new and used vehicle sales by aggressively pursuing
customer trade-ins, (iii) generate incremental revenues from customers
financially unable or unwilling to purchase a new vehicle, and (iv) increase
ancillary product sales to improve overall profitability. To maintain a broad
selection of high quality used vehicles and to meet local demand preferences,
the Company acquires used vehicles from trade-ins and a variety of sources
nationwide, including direct purchases and manufacturers' and independent
auctions.
 
    EMPHASIZE SALES OF HIGHER MARGIN PRODUCTS AND SERVICES.  The Company
generates substantial incremental revenue and achieves higher profitability
through the sale of certain ancillary products and services such as financing
and insurance, extended service contracts and vehicle maintenance. Employees
receive special training and are compensated on a commission basis to sell such
products and services. The Company arranges competitive financing packages for
vehicle purchases and sells
 
                                       38
<PAGE>
accompanying ancillary products and services. In 1995, the Company arranged
financing for 59% of its new vehicle sales and 69% of its used vehicle sales,
compared to 42% and 51%, respectively, for the average automobile dealership in
the United States. The Company also sells extended service coverage and other
vehicle protection packages which the Company believes enhance the value of the
vehicle and provide a higher level of customer satisfaction.
 
    EMPLOY PROFESSIONAL MANAGEMENT TECHNIQUES.  The Company employs professional
management practices in all aspects of its operations, including information
technology, employee training, profit-based compensation and cash management.
Each dealership is managed as a profit center by a trained and experienced
general manager who has primary responsibility for decisions relating to
inventory, advertising, pricing and personnel. The Company compensates its
general managers and department managers based on the profitability of their
dealerships and departments, respectively, rather than on sales volume. Senior
management utilizes computer-based management information systems to monitor
each dealership's sales, profitability and inventory on a daily basis and to
identify areas requiring improvement. The Company believes the application of
its professional management practices provides it with a competitive advantage
over many dealerships and is critical to its ability to achieve levels of
profitability superior to industry averages.
 
    FOCUS ON CUSTOMER SATISFACTION AND LOYALTY.  The Company emphasizes customer
satisfaction throughout its organization and continually seeks to maintain a
reputation for quality and fairness. The Company trains its sales personnel to
identify an appropriate vehicle for each of its customers at an affordable
price. The Company recently implemented an innovative customer-oriented
marketing program entitled "Priority You." "Priority You" provides the Company's
retail customers six value-added services which the Company believes are
important to overall customer satisfaction, including a commitment to (i)
provide a customer credit check within 10 minutes, (ii) complete a used vehicle
appraisal within 30 minutes, (iii) complete the paper work within 90 minutes for
a vehicle purchase, (iv) provide a 10-day/500-mile "no questions asked" right of
exchange on any used vehicle sold, (v) provide a warranty on all used vehicles
sold for 60 days/3,000 miles and (vi) make a $20 donation to a local charity or
educational organization for every vehicle sold. The Company believes "Priority
You" will help differentiate it from many other dealerships, thereby increasing
customer traffic and developing stronger customer loyalty.
 
GROWTH STRATEGY
 
    The Company's goal is to become a leading acquiror of automobile dealerships
in the western United States. As part of its acquisition strategy, the Company
intends to seek dealerships or dealer groups that, among other criteria, possess
either the sole franchise of a major manufacturer or a significant share of new
vehicle sales in each targeted market. The Company's evaluation of potential
acquisitions takes into account a dealership's local reputation with its
customers, the type and make of vehicles sold by the dealership and the
possibility for the Company to acquire additional franchises within the market
to achieve a larger market share. The Company believes that the majority of the
dealerships that fit its acquisition criteria will be located in medium-sized
markets. However, the Company may consider acquisitions of dealer groups with
stores in larger metropolitan markets if such groups are well managed and
profitable.
 
    Upon completing an acquisition, the Company immediately implements its
operating strategy, which includes selling more used vehicles, increasing
finance and insurance revenues and enhancing employee training. The Company also
installs its management information system in the acquired dealership as soon as
possible after the acquisition, which allows the Company's senior management, as
well as the dealership's general manager, to carefully monitor each aspect of
the dealership's operations and performance. Whenever possible, the Company
assumes the management of a dealership's operations prior to the closing of an
acquisition, enabling the Company to accelerate the implementation of its
operating strategy.
 
    To date, a significant percentage of the Company's growth has resulted from
acquisitions and the Company believes that acquisition opportunities will
continue to be available to well-capitalized,
 
                                       39
<PAGE>
experienced dealership organizations. The Company believes that its senior
management team has gained considerable experience over the past five years in
acquiring dealerships and implementing its operating strategy to improve the
performance and profitability of such dealerships following the acquisition. The
Company acquired Medford Pontiac, Mazda and Jeep/Eagle franchises and its Grants
Pass Dodge franchise in 1991 and was awarded its Medford Saturn franchise in
1992. The Company is continuing its expansion in Oregon and acquired Roberts
Dodge, the sole Dodge franchise in Eugene, Oregon in December 1996. The Company
has also begun expansion into selected markets in California with the
acquisition of Melody Toyota and Kia in Vacaville in November 1996 and the
signing of a purchase agreement to acquire Linder Honda, the sole Honda
franchise in Salinas.
 
DEALERSHIP OPERATIONS
 
    The Company owns and operates seven dealership locations in Southwest
Oregon, five in Medford and one each in Grants Pass and Eugene, Oregon and has
recently acquired a dealership in Vacaville, California. Each of the Company's
dealerships sells new and used vehicles and related automotive parts and
services. The Company's primary target market is comprised of middle-income
customers seeking moderately-priced vehicles. The Company offers 15 makes of new
vehicles, including Chrysler, Toyota, Plymouth, Dodge, Jeep/Eagle, Honda,
Saturn, Mazda, Pontiac, Lincoln, Mercury, Isuzu, Suzuki, Kia and Volkswagen.
 
    The operations of each of the Company's locations are overseen by a general
manager, who has primary responsibility for all aspects of the operations of the
dealership, including new and used vehicle inventory, advertising and marketing,
and the selection of personnel. Each location is operated as a profit center and
each general manager's compensation is based on dealership profitability. Each
general manager reports directly to the Company's Chief Operating Officer. In
addition, each dealership's general sales manager, used vehicle manager, parts
manager, service manager and F&I managers report directly to the general manager
and are compensated in large part based on the profitability of their respective
departments.
 
    NEW VEHICLE SALES.  The Company sells 15 domestic and imported brands
ranging from economy to luxury cars, as well as sport utility vehicles, minivans
and light trucks. In 1995, the Company sold 2,715 new vehicles generating
revenues of $53.3 million, which constituted 46% of the Company's total
revenues. The following table sets forth, by manufacturer, the percentage of new
vehicles sold (net of "book only" fleet sales) by the Company during 1995.
 
<TABLE>
<CAPTION>
                                                              1995 PERCENTAGE OF
MANUFACTURER                                                  NEW VEHICLE SALES
- ------------------------------------------------------------  ------------------
<S>                                                           <C>
Chrysler (Chrysler, Plymouth, Dodge, Jeep/Eagle)............            43.5%
Toyota......................................................            23.3
Honda.......................................................            11.2
Saturn......................................................             9.0
Ford (Lincoln, Mercury).....................................             5.3
Mazda.......................................................             2.7
General Motors (Pontiac)....................................             2.1
Isuzu.......................................................             2.0
Suzuki......................................................             0.9
Kia.........................................................             N/A*
Volkswagen..................................................             N/A*
                                                                       -----
                                                                       100.0%
</TABLE>
 
- ------------------------
* Franchise acquired by the Company in 1996.
 
                                       40
<PAGE>
The following table sets forth the sales and gross profit margins (on the FIFO
Method) for new vehicle sales for the periods presented.
 
<TABLE>
<CAPTION>
                                                              NEW VEHICLE SALES
                                  -------------------------------------------------------------------------
                                                                                         NINE MONTHS ENDED
                                    1991       1992       1993       1994       1995     SEPTEMBER 30, 1996
                                  ---------  ---------  ---------  ---------  ---------  ------------------
                                                           (DOLLARS IN THOUSANDS)
<S>                               <C>        <C>        <C>        <C>        <C>        <C>
Units...........................      1,890      2,106      2,464      2,744      2,715           2,424
Sales...........................  $  28,946  $  34,479  $  42,663  $  51,154  $  53,277      $   48,006
Gross profit margin*............        9.6%      12.2%      12.8%      12.5%      12.8%           13.2%
</TABLE>
 
- ------------------------
* On the FIFO Method
 
    The Company purchases substantially all of its new car inventory directly
from manufacturers who allocate new vehicles to dealerships based on the amount
of vehicles sold by the dealership and by the dealership's market area. The
Company will also exchange vehicles with other dealers to accommodate customer
demand and to balance inventory.
 
    As required by law, the Company posts the manufacturer's suggested retail
price on every new vehicle. As is customary in the automobile industry, the
final sales price of a new vehicle is generally negotiated with the customer.
However, at the Company's Saturn dealership the Company does not deviate from
the posted price. The Company is continually evaluating its pricing practices
and policies in light of changing consumer preferences and competitive factors.
 
    The Company sells vehicles from the factory to a fleet purchaser utilizing
(i) "book only" fleet sales in which the Company never takes title of a vehicle;
or (ii) fleet sales which pass through the Company's inventory. The Company
realizes substantially less profit per vehicle on fleet sales than it does
through retail sales. For "book only" fleet sales, only the net revenue is
included in the Company's revenue.
 
    USED VEHICLE SALES.  The Company offers a variety of makes and models of
used cars and light trucks of varying model years and prices. Used vehicle sales
are an important part of the Company's overall profitability. In 1995, the
Company sold 5,144 used vehicles generating revenues of $44.1 million, which
constituted 39% of the Company's total revenue. The Company has made a strategic
commitment to emphasize used vehicle sales. As part of its focus on used vehicle
sales, the Company retains a full-time used vehicle manager at each of its
locations and has allocated additional financing and display space to this
effort. The Company believes there is substantial consumer demand for quality
used vehicles, given the escalating prices of new vehicles.
 
    The Company sells used vehicles to retail customers and, in the case of
vehicles in poor condition or vehicles which have not sold within a specified
period of time, to other dealers and to wholesalers. As the table below
reflects, sales to other dealers and to wholesalers are frequently at or close
to cost and therefore affect the Company's overall gross profit margin on used
vehicle sales. Excluding wholesale transactions, the Company's gross profit
margin (on the FIFO Method) on used vehicle
 
                                       41
<PAGE>
sales was 13.5% in 1995, as compared to the industry average for 1995 of 11.5%.
The following table reflects used vehicle sale transactions of the Company from
1991 through September 1996. See "Management's Discussion and Analysis of
Financial Condition and Results of Operations."
 
<TABLE>
<CAPTION>
                                                             USED VEHICLE SALES
                                  -------------------------------------------------------------------------
                                                                                         NINE MONTHS ENDED
                                    1991       1992       1993       1994       1995     SEPTEMBER 30, 1996
                                  ---------  ---------  ---------  ---------  ---------  ------------------
                                                           (DOLLARS IN THOUSANDS)
<S>                               <C>        <C>        <C>        <C>        <C>        <C>
Retail units....................      2,375      2,640      3,076      3,372      3,302           2,853
Retail sales....................  $  18,762  $  24,228  $  29,680  $  36,382  $  36,997      $   35,894
Retail gross margin*............       14.9%      16.2%      13.9%      13.5%      13.2%           12.6%
 
Wholesale units.................      1,028      1,294      1,642      1,834      1,842           1,803
Wholesale sales.................  $   4,607  $   5,702  $   5,306  $   5,999  $   7,064      $    7,576
Wholesale gross margin*.........        1.9%       3.7%       3.0%       3.0%       2.4%            2.0%
 
Total units.....................      3,403      3,934      4,718      5,206      5,144           4,656
Total sales.....................  $  23,369  $  29,930  $  34,986  $  42,381  $  44,061      $   43,470
Total gross margin*.............       12.3%      13.8%      12.3%      12.0%      11.4%           10.7%
</TABLE>
 
- ------------------------
* On the FIFO Method.
 
    The Company acquires the majority of its used vehicles through customer
trade-ins. The Company also acquires its used vehicles at "closed" auctions
which may be attended only by new vehicle dealers and which offer off-lease,
rental and fleet vehicles, and at "open" auctions which offer repossessed
vehicles and vehicles being sold by other dealers.
 
    The Company sells the majority of its used vehicles to retail purchasers. In
an effort to reach the Company's objective of two used vehicle sales for every
new vehicle sale, the Company employs innovative marketing programs, such as
"Priority You," which offers a 60-day/3,000-mile warranty and a 10-day/500-mile
"no questions asked" exchange program on every used vehicle it sells in order to
generate customer confidence in his or her purchasing decision. Each
dealership's used vehicle manager is responsible for the purchasing and pricing
of the used vehicle inventory. The Company strives to sell each of its used
vehicles within 60 days of acquisition and financially motivates its used
vehicle managers to effect such sales within that period.
 
    VEHICLE FINANCING AND LEASING.  The Company believes that its customers'
ability to obtain financing at its dealerships is critical to its ability to
sell new and used vehicles and ancillary products and services. The Company
provides a variety of financing and leasing alternatives in order to meet the
specific needs of each potential customer. The Company believes its ability to
obtain customer-tailored financing on a "same day" basis provides it with an
advantage over many of its competitors, particularly smaller competitors who
lack the resources to offer vehicle financing or who do not generate sufficient
volume to attract the diversity of financing sources that are available to the
Company. Because of the high profit margins which are typically generated
through sales of F&I products, the Company employs more than one F&I manager at
its dealership locations. The Company's F&I managers have extensive knowledge
regarding available financing alternatives and sources and are specially trained
to determine the customer's financing needs to enable the customer to purchase
or lease an automobile. The Company seeks to finance or arrange financing for
every vehicle it sells and has financed or arranged financing for a larger
percentage of its transactions than the industry average. During 1995, the
Company financed or arranged for financing for over 59% of its new vehicle sales
and 69% of its used vehicle sales, compared to an industry average of 42% and
51%, respectively.
 
    The Company maintains close relationships with a wide variety of financing
sources and arranges financing for its customers with those sources that are
best suited to satisfy its customers' particular needs. The Company also
utilizes financing sources, whenever possible, that maximize the Company's
revenues on the sale of the loan or lease to such source. The interest rates
available and the required
 
                                       42
<PAGE>
down payment, if any, depend to a large extent, upon the bank or other
institution providing the financing and the credit history of the particular
customer. Currently, the Company has relationships with 34 banks and other
financial institutions who are in a position to arrange financing for automobile
purchases or leases by the Company's customers. The Company's F&I managers have
close working relationships with third-party financing sources which enables
them to quickly determine a customer's credit position and confirm the type and
level of financing that the third party can commit to provide. A credit check
generally occurs within minutes while the customer remains at the dealership,
allowing the sales manager to assist the customer in making a fully informed
decision regarding the terms of the transaction.
 
    In most cases, the Company arranges financing for its customers from third
party sources, which relieves the Company from any credit risk. However, in
certain circumstances where the Company believes the credit risk is manageable
and the risk-weighted income is expected to exceed the earnings available upon
the immediate sale of the finance contract, the Company will directly finance or
lease the automobile to such customer. In these cases, the Company bears the
risk of default by the borrower or lessee. Historically, the Company has
provided direct financing for a minimal number of its new and used vehicle
sales. The Company intends to continue providing financing to certain of its
customers and may gradually expand its direct financing operations in
circumstances where it believes attractive returns can be achieved or other
operational benefits can be obtained.
 
    ANCILLARY SERVICES AND PRODUCTS.  In addition to arranging for vehicle
financing, the Company's F&I managers also market a number of ancillary products
and services to every purchaser of a new or used vehicle. Typically, these
products and services yield high profit margins and contribute significantly to
the overall profitability of the Company.
 
    The Company offers extended service contracts which provide that, for a
predetermined and prepaid price, all designated repairs covered by the plan
during its term will be made by the Company at no additional charge above the
deductible. While all new vehicles are sold with the automobile manufacturer's
standard warranty, service plans provide additional coverage beyond the time
frame or scope of the manufacturer's warranty. Purchasers of used vehicles are
offered a similar extended service contract, even if the selected vehicle is no
longer under the manufacturer's warranty.
 
    Substantially all extended service contracts sold are written by the
Company. The Company manages the service and warranty obligations that it sells
and provides the parts and service (or pays the cost of others who may provide
such parts and services) for claims made under the contract. Most required
services under the contracts are provided by the Company, thereby increasing the
Company's sales of parts and service. The Company's net service contract income
has increased from $550,000 in 1993 to $764,000 in 1995. Claims and
cancellations have been less than 16% of recognized service contract income in
each of these years.
 
    The Company offers its customers credit life, health and accident insurance
when they finance an automobile purchase. The Company receives a commission on
each policy sold. The Company also offers other ancillary products such as
protective coatings and automobile alarms.
 
    The Company also owns and operates two automobile rental facilities, Avis
Rent-A-Car and Discount Auto & Truck Rental, Inc., both located in Medford,
Oregon.
 
    PARTS AND SERVICE, BODY AND PAINT SHOP.  The Company considers its parts and
service operations to be an integral part of its customer service program and an
important element of establishing customer loyalty. The Company provides parts
and service primarily for the new vehicle brands sold by the Company's
dealerships but may also service other vehicles. In 1995, the Company's parts
and service operations generated $11.0 million in revenues, or 9.5% of total
revenues, at a gross profit margin of 45% (on the FIFO Method). The Company
attributes its profitability in parts and service to its comprehensive
management system, including the use of a variable pricing structure designed to
reflect the difficulty and sophistication of different types of repairs. The
mark-up on a part is based upon the cost and availability of such part.
 
                                       43
<PAGE>
    The parts and service business is relatively stable and provides an
important recurring revenue stream to the Company's dealerships. The Company
markets its parts and service products by notifying the owners of vehicles
purchased at its dealerships when their vehicles are due for periodic service.
This practice encourages preventive maintenance rather than post-breakdown
repairs. To a limited extent, revenues from the parts and service department are
countercyclical to new car sales as owners repair existing vehicles rather than
buy new vehicles. The Company believes this helps mitigate the affects of a
downturn in the new vehicle sales cycle.
 
    The Company has in excess of 80 service bays throughout its network of
dealerships. All service facilities are equipped with technologically advanced
tools and diagnostic equipment and are staffed by factory-trained and certified
service technicians. The Company's dealerships feature various combinations of
fully-equipped service facilities capable of handling almost any type of vehicle
repair, from rebuilding engines and transmissions to routine maintenance
functions including oil changes, front-end alignments and inspections. All
dealerships offer lounges where service customers may relax or conduct business
while waiting for service to be performed.
 
    The Company has operated a full-service body and paint shop since 1970. The
body and paint shop services all of the Company's dealerships located in
southwest Oregon, other dealerships in the area that do not own a body and paint
shop, and a number of major automotive casualty insurance companies that
contract with the Company to perform insurance repairs. The Company is
constructing a new 39,480 square-foot body and paint facility is being
constructed in Medford, Oregon to handle the increased demand for the Company's
body and paint services. The new facility, to be completed in Spring 1997, will
have four paint booths as well as the latest technology, tools and equipment.
See "Properties" and "Certain Relationships and Related Transactions."
 
SALES AND MARKETING
 
    The Company emphasizes customer satisfaction throughout its organization and
continually seeks to maintain its reputation for quality and fairness. The
Company's sales force works closely with each customer to identify an
appropriate vehicle at a price affordable to that customer. The Company believes
that its "counseling" approach during the sales process increases the likelihood
that a customer will be satisfied with the vehicle purchased over a longer time
period and enables the Company to sell more vehicles at higher gross profit
margins.
 
    The Company recently implemented a marketing program entitled "Priority
You," which provides the Company's retail customers six value-added services
which the Company believes are important to the overall satisfaction of the
customer, including a commitment to (i) provide a customer credit check within
10 minutes, (ii) complete a used vehicle appraisal within 30 minutes, (iii)
complete the paper work within 90 minutes for a vehicle purchase, (iv) provide a
10-day/500-mile "no questions asked" right of exchange on any used vehicle sold,
(v) provide a 60-day/3,000-mile warranty on all used vehicles sold and (vi) make
a $20 donation to a local charity or educational organization for every vehicle
sold. The Company believes "Priority You" will help differentiate it from
traditional dealerships, and thereby increase customer traffic and develop
customer loyalty.
 
    Advertising and marketing play a significant role in the success of the
Company. The competitive environment of the automobile dealership industry
requires that a substantial portion of each sales dollar be allocated to
advertising. However, as is the case with most new automobile dealerships, the
Company believes that approximately 75% of the Company's advertising and
marketing expenses are paid for by the automobile manufacturers. The
manufacturers also provide the Company with the benefit of market research,
which assists the Company in developing its own advertising and marketing
campaigns. The Company believes that it receives significant benefit from
manufacturers' advertising, particularly in the medium-sized markets in which
the Company has been the only representative of a manufacturer.
 
    The Company's marketing efforts focus on a wide range of potential buyers.
The Company offers a variety of new and used cars and light trucks at a wide
range of prices and with various financing terms. The Company utilizes most
forms of media in its advertising, including television, newspaper,
 
                                       44
<PAGE>
radio and direct mail, including periodic mailers to previous customers. The
Company primarily uses advertising that focuses on developing its image as a
reputable dealer, offering quality service, affordable automobiles and financing
for all potential buyers. In addition, the Company's individual dealerships
periodically sponsor price discounts or other promotions designed to attract
additional customers. Each dealership has substantial control over the content
and timing of its promotions, although all advertising is coordinated by the
Company. As the Company owns several dealerships, it realizes cost savings on
its advertising expenses in the Medford, Oregon market from volume discounts and
other media concessions.
 
    The Company also benefits from a substantial amount of advertising through
cooperatives or associations such as the Southern Oregon Toyota Dealers
Association. The Company participates as a member of these cooperatives or
associations whose members, among other things, pool their resources and
expertise together with that of the manufacturer to develop advertising aimed at
benefitting all of their members.
 
MANAGEMENT INFORMATION SYSTEM
 
    The Company's financial information, operational and accounting data and
other related statistical information are consolidated, processed and maintained
at its headquarters in Medford, Oregon, on a network of server computers and
work stations. The flexible nature of the Company's installed network allows for
accumulation, processing and distribution of information using ADP, Inc.
computing programs. ADP, Inc. is a national software provider for many companies
including automotive dealers. All sales and expense information, and other data
related to the operations of each dealership or other Company facility, are
entered at each location. This system allows senior management to access
detailed information on a "real time" basis from all of the Company's
dealerships and other stores regarding, for example, the makes and models of
automobiles in its inventory, the mix of new and used automobile sales, the
number of automobiles being sold or leased, the percentage of vehicles for which
the Company arranged financing or sold ancillary products and services, the
profit margins being obtained on sales and the relative performances of the
Company's dealerships to each other. Such information is also available to each
dealership's general manager. Reports can be generated that set forth and
compare revenue and expense data by department and by store, allowing management
to quickly analyze the results of operations, identify trends in the business,
and focus on areas that require attention or improvement. The Company believes
that its management information system also allows its general managers to
quickly respond to changes in consumer preferences and purchasing patterns,
thereby maximizing inventory turnover.
 
    The Company believes that its management information system is a key factor
in successfully incorporating newly acquired businesses into the Company.
Following each acquisition, the Company installs its management information
system at the dealership location, thereby quickly making the financial,
accounting and other operational data easily accessible to senior management at
the Company's corporate offices. With access to such data, senior management can
more efficiently incorporate the Company's operating strategy at the newly
acquired dealership.
 
CASH MANAGEMENT
 
    The Company employs cash management systems designed to maximize returns and
minimize interest expense. The Company's new vehicle flooring line is supplied
by the Company's bank, rather than by automobile manufacturers, unlike many
dealerships that do not have the financial condition or results of operations
that would permit them to obtain bank financing on terms more favorable than
those offered by manufacturers. As a result, the Company's interest rate for
flooring financing is 25 to 50 basis points below the rates currently available
to it from most manufacturers. In addition, in order to minimize the outstanding
balance under the Company's Flooring Line, all available excess cash in the
Company's various checking accounts is automatically transferred at the end of
each weekday to a central collateral account at U.S. Bank. These funds are used
to pay down the balance
 
                                       45
<PAGE>
under the Flooring Line, thereby reducing the balance on which the Company is
required to pay interest. See "Management's Discussion and Analysis of Financial
Condition and Results of Operations -- Liquidity and Capital Resources."
 
RELATIONSHIPS WITH AUTOMOBILE MANUFACTURERS
 
    The Company has, either directly or through its subsidiaries, entered into
franchise or dealer sales and service agreements with each manufacturer of the
new vehicles it sells. The Company currently has agreements with Chrysler
Corporation (Chrysler, Plymouth, Dodge, Jeep/Eagle), American Honda Motor Co.
Inc. (Honda), American Isuzu Motors, Inc. (Isuzu), Ford Motor Company (Lincoln,
Mercury), General Motors Corporation (Pontiac), Mazda Motor of America, Inc.
(Mazda), Saturn Corporation (Saturn), Toyota Motor Distributors, Inc. (Toyota),
American Suzuki Motor Corporation (Suzuki), Kia America Motors, Inc. (Kia) and
Volkswagen of America (Volkswagen) (herein collectively referred to as
"manufacturers").
 
    The typical automobile franchise agreement specifies the locations at which
the dealer has the right and the obligation to sell vehicles and related parts
and products and to perform certain approved services in order to serve a
specified market area. The designation of such areas and the allocation of new
vehicles among dealerships are subject to the discretion of the manufacturer,
which (except for Saturn) does not guarantee exclusivity within a specified
territory. A franchise agreement may impose requirements on the dealer
concerning such matters as the showroom, the facilities and equipment for
servicing vehicles, the maintenance of inventories of vehicles and parts, the
maintenance of minimum working capital, the training of personnel and the
adherence to certain performance standards established by the manufacturer
regarding sales volume and customer satisfaction. Compliance with these
requirements is closely monitored by each manufacturer. In addition,
manufacturers require each dealership to submit monthly and annual financial
statements of operations. The franchise agreements also grant the dealer the
non-exclusive right to use and display manufacturers' trademarks, service marks
and designs in the form and manner approved by each manufacturer.
 
    Most franchise agreements expire after a specified period of time, ranging
from one to five years; however, some franchise agreements, including those with
Chrysler, have no termination date. The typical franchise agreement provides for
early termination or non-renewal by the manufacturer under certain circumstances
such as change of management or ownership without manufacturer consent,
insolvency or bankruptcy of the dealership, death or incapacity of the dealer
manager, conviction of a dealer manager or owner of certain crimes,
misrepresentation of certain information by the dealership, dealer manager or
owner to the manufacturer, failure to adequately operate the dealership, failure
to maintain any license, permit or authorization required for the conduct of
business, or a material breach of other provisions of the franchise agreement
including the dealership's poor sales performance or low CSI ratings. The dealer
is typically entitled to terminate the franchise agreement at any time without
cause.
 
    Each franchise agreement sets forth the name of the person approved by the
manufacturer to exercise full managerial authority over the dealership's
operations and the names and ownership percentages of the approved owners of the
dealership, and contains provisions requiring the manufacturer's prior approval
of changes in management or transfers of ownership of the dealership.
Accordingly, any significant change in ownership, including the sale of shares
by the Company to the public or the acquisition of a dealership from a third
party, is subject to the consent of the respective manufacturer. The Company has
endeavored to obtain the approval of each of the aforementioned manufacturers to
proceed with the Restructuring and to conduct the Offering. To date, only
Chrysler, Toyota, Honda and Mazda have indicated that they will consent to the
Restructuring and the Offering or have stated public ownership policies which
the Company believes it will be able to satisfy. Some of the policies impose
additional restrictions or conditions on the Company that would not exist under
private ownership. As an example, Honda is requiring that its automobiles be
sold in separate, freestanding facilities. To comply with this requirement, the
Company intends to move its other franchises from their current location with
the Company's Honda franchise at Lithia Honda Pontiac Suzuki Isuzu Volkswagen to
a new location, separate from its Honda franchise or acquire a separate facility
for its Honda franchise.
 
                                       46
<PAGE>
    The consent of the other manufacturers is not a condition to this Offering,
and there can be no assurance that the Company will be able to obtain such
consents. The Company must also request and receive approval from the relevant
manufacturer prior to the closing of an acquisition or the establishment of an
automobile dealership. See "Risk Factors -- Dependence on Automobile
Manufacturers; -- Manufacturers' Consent to the Offering; -- Manufacturers'
Consent to Acquisitions."
 
COMPETITION
 
    The new and used automobile dealership business in which the Company
operates is highly competitive. The automobile dealership industry is fragmented
and characterized by a large number of independent operators, many of whom are
individuals, families and small groups. In the sale of new vehicles, the Company
principally competes with other new automobile dealers in the same general
vicinity of the Company's dealership locations. Such competing dealerships may
offer the same or different models and makes of vehicles that the Company sells.
In the sale of used vehicles, the Company principally competes with other used
automobile dealers and with new automobile dealers that operate used automobile
lots in the same general vicinity of the Company's dealership locations. The
Company believes that there are approximately 14 other new automobile
dealerships and 66 other used automobile stores within a 50-mile radius of
Medford, Oregon, near which all but one of the Company's dealerships are
currently located. In addition, certain regional and national car rental
companies operate retail used car lots to dispose of their used rental cars.
 
    The Company also may face increased competition from certain automobile
"superstores," such as CarMax, AutoNation USA and Driver's Mart Worldwide Inc.
Such used automobile superstores have emerged recently in various areas of the
United States and are beginning to expand nationally. However, the Company is
not aware of any of such superstores currently located in any region where the
Company operates dealerships. In addition, the Company competes to a lesser
extent with an increasing number of automobile dealers that sell vehicles
through nontraditional methods, such as through direct mail or via the Internet.
 
    Due to the size and number of the automobile dealerships that the Company
owns, the Company is relatively larger than the independent operators with which
it currently competes. However, as it enters other markets, the Company may face
competitors that are much larger and that have access to greater financial
resources. Historically, the Company's size has permitted it to attract
experienced and professional sales and service personnel and has provided the
Company the resources to compete effectively. The Company, however, does not
have any cost advantage in purchasing new vehicles from manufacturers and
typically relies on advertising and merchandising, sales expertise, service
reputation and location of its dealerships to sell new vehicles.
 
REGULATION
 
    The Company's operations are subject to extensive regulation, supervision
and licensing under various federal, state and local statutes, ordinances and
regulations. Various state and federal regulatory agencies, such as OSHA and the
EPA have jurisdiction over the operation of the Company's dealerships, repair
shops, body shops and other operations, with respect to matters such as consumer
protection, workers' safety and laws regarding clean air and water.
 
    The relationship between a franchised automobile dealership and a
manufacturer is governed by various federal and state laws established to
protect dealerships from the generally unequal bargaining power between the
parties. Federal laws, as well as Oregon and California state laws, prohibit a
manufacturer from terminating or failing to renew a franchise without good
cause. Under Oregon and California law, a manufacturer may not require a dealer
to accept any vehicle, part or accessory not voluntarily ordered by the dealer,
to refuse to deliver any new vehicle, part or accessory advertised by the
manufacturer as available, or to require monetary participation in any sales
promotion or advertising campaign. Manufacturers are also prohibited from
preventing or attempting to prevent any reasonable changes in the capital
structure or the manner in which a dealership is financed. Further, Oregon law
prohibits a manufacturer from failing to give effect to, or attempting to
prevent, the sale of the ownership or management, or an interest in the
ownership or management, of a dealership. Under
 
                                       47
<PAGE>
California law, a dealer, or any officer, partner or stockholder may sell or
transfer any interest in the dealership business provided that the sale or
transfer of such interest does not have the effect of a sale or transfer of the
franchise, without the consent of the manufacturer. Manufacturers are, however,
entitled to object to a sale or change of management where such an objection is
related to material reasons relating to the character, financial ability or
business experience of the proposed transferee. In both Oregon and California, a
dealer is entitled to seek judicial relief to prevent a manufacturer from
establishing a competing dealership of the same vehicle make within the dealer's
relevant market area.
 
    Automobile dealers and manufacturers are also subject to various federal and
state laws established to protect consumers, including so-called "Lemon Laws"
which require a manufacturer or the dealer to replace a new vehicle or accept it
for a full refund within one year after initial purchase if the vehicle does not
conform to the manufacturer's express warranties and the dealer or manufacturer,
after a reasonable number of attempts, is unable to correct or repair the
defect. Federal laws require certain written disclosures to be provided on new
vehicles, including mileage and pricing information. In addition, the financing
and insurance activities of the Company are subject to certain statutes
governing credit reporting, debt collection, and insurance industry regulation.
 
    The imported automobiles purchased by the Company are subject to United
States customs duties and, in the ordinary course of its business, the Company
may, from time to time, be subject to claims for duties, penalties, liquidated
damages, or other charges. Currently, United States customs duties are generally
assessed at 2.5% of the customs value of the automobiles imported, as classified
pursuant to the Harmonized Tariff Schedule of the United States.
 
    As with automobile dealerships generally, and parts, service and body shop
operations in particular, the Company's business involves the use, handling and
contracting for recycling or disposal of hazardous or toxic substances or
wastes, including environmentally sensitive materials such as motor oil, waste
motor oil and filters, transmission fluid, antifreeze, freon, waste paint and
lacquer thinner, batteries, solvents, lubricants, degreasing agents, gasoline
and diesel fuels. The Company has also been required to remove aboveground and
underground storage tanks containing such substances or wastes. Accordingly, the
Company is subject to regulation by federal, state and local authorities
establishing health and environmental quality standards, and liability related
thereto, and providing penalties for violations of those standards. The Company
is also subject to laws, ordinances and regulations governing remediation of
contamination at facilities it operates or to which it sends hazardous or toxic
substances or wastes for treatment, recycling or disposal. The Company believes
that it does not have any material environmental liabilities and that compliance
with environmental laws, ordinances and regulations will not, individually or in
the aggregate, have a material adverse effect on the Company's results of
operations or financial condition. See "Risk Factors -- Supervision and
Regulation; Environmental Matters."
 
EMPLOYEES
 
    As of September 30, 1996, the Company employed approximately 350 persons on
a full-time equivalent basis. None of the Company's employees is represented by
a labor union or bound by a collective bargaining agreement. However, the
service department employees at Linder Honda, a dealership the Company is
intending to purchase, are bound by a collective bargaining agreement. The
purchase agreement with Linder Honda does not require the Company to assume the
collective bargaining agreement. See "Recent and Pending Acquisitions." The
Company believes it has a good relationship with its employees.
 
PROPERTIES
 
    Substantially all of the Company's facilities currently are leased from
Lithia Properties LLC, an Oregon limited liability company ("Lithia
Properties"), with aggregate monthly lease payments totalling approximately
$200,000. See "Certain Relationships and Related Transactions -- Lease and
Purchase of Real Estate from Lithia Properties."
 
                                       48
<PAGE>
    The Company and its various dealerships and other facilities occupy an
aggregate of approximately 39 acres of land, providing approximately 283,000
square feet of building space. Such properties consist primarily of automobile
showrooms, display lots, service facilities, two body and paint shops, rental
agencies, supply facilities, automobile storage lots, parking lots and offices.
The Company believes its facilities are currently adequate for its needs and are
in good maintenance and repair.
 
    The following table sets forth each of the Company's facilities, the
approximate square footage at each facility and the acreage of each location.
All facilities are located in Medford, Oregon except for the Grants Pass Auto
Center, located in Grants Pass, Oregon, Lithia Dodge of Eugene, in Eugene,
Oregon and Lithia Toyota Kia of Vacaville, located in Vacaville, California. The
Vacaville and the Avis Rent-A-Car facilities and minor parcels of land are
leased from third parties and the Lithia Dodge of Eugene, in Eugene, Oregon
facility is owned by the Company. The new body and paint facility and the vacant
parcel to be held for future expansion will be purchased by the Company from
Lithia Properties after the closing of the Offering. All other facilities are
leased from Lithia Properties.
 
<TABLE>
<CAPTION>
                                                                               TOTAL
                                                                             BUILDING/      TOTAL
DEALERSHIP/FACILITY                                                         SQUARE FT.   LAND/ ACRES
- --------------------------------------------------------------------------  -----------  -----------
<S>                                                                         <C>          <C>
Lithia Motors.............................................................       5,255         0.51
Lithia Honda Pontiac Suzuki
  Isuzu Volkswagen........................................................      32,978         4.47
Lithia Toyota Lincoln Mercury.............................................      35,849         3.92
Lithia Dodge Chrysler Plymouth
  Mazda Jeep/Eagle........................................................      45,596         4.12
Saturn of Southwest Oregon................................................      11,226         2.33
Grants Pass Auto Center (Dodge)...........................................      27,978         3.69
Lithia Toyota Kia of Vacaville............................................      22,900         4.18
Lithia Dodge of Eugene....................................................      24,996         3.68
Lithia Body & Paint(1)....................................................      20,508         0.95
Lithia Body & Paint(2)....................................................      41,729         5.01
Thrift Auto Supply........................................................      11,230         0.46
Discount Auto & Truck Rental..............................................         278       --
Cellular World............................................................       1,850       --
Avis Rent-A-Car...........................................................         630       --
Vacant Parcel(3)..........................................................      --             5.32
</TABLE>
 
- ------------------------------
(1) A new facility is under construction. The current facility will be absorbed
    and utilized by the Lithia Dodge Chrysler Plymouth Mazda Jeep/Eagle
    dealership.
 
(2) Under construction. To be occupied Spring 1997.
 
(3) Held for further development.
 
    The following table sets forth information regarding the facilities of the
proposed dealership acquisition which will be initially leased, then purchased,
by the Company. See "Recent and Pending Acquisitions."
 
<TABLE>
<CAPTION>
                                                                            TOTAL        TOTAL
                                                                          BUILDING/      LAND/
DEALERSHIP/FACILITY                                     LOCATION         SQUARE FT.      ACRES
- -----------------------------------------------  ----------------------  -----------  -----------
<S>                                              <C>                     <C>          <C>
Linder Honda...................................  Salinas, California         17,446         3.24
</TABLE>
 
LITIGATION
 
    The Company is, from time to time, a party to litigation that arises in the
normal course of its business operations. The Company does not believe it is
presently a party to litigation that will have a material adverse effect on its
business or operations.
 
                                       49
<PAGE>
                                   MANAGEMENT
 
EXECUTIVE OFFICERS AND DIRECTORS
 
    The executive officers and directors of Lithia are as follows:
 
<TABLE>
<CAPTION>
                                                                                            YEAR ELECTED OR
                                                                                               APPOINTED
                                                                                            DIRECTOR/EXECUTIVE
          NAME               AGE                           POSITION                             OFFICER
- ------------------------     ---     -----------------------------------------------------  ----------------
<S>                       <C>        <C>                                                    <C>
Sidney B. DeBoer             53      Chairman, President, Chief Executive Officer and             1968
                                      Secretary
M.L. Dick Heimann            53      Executive Vice President, Chief Operating Officer and        1970
                                      Director
Brian R. Neill               42      Chief Financial Officer                                      1995
R. Bradford Gray             45      Vice President -- Acquisitions                               1995
</TABLE>
 
    SIDNEY B. DEBOER.  Mr. DeBoer has served as the Chairman, President, Chief
Executive Officer and Secretary of the Company since 1968. He also is a member
of various automobile industry organizations, including the President's Club of
the National Automobile Dealers Association, Oregon Auto Dealers Association,
Medford New Car Dealers Association, Chrysler Dealer Council, Toyota Dealer
Council and Honda Dealer Council.
 
    M.L. DICK HEIMANN.  Mr. Heimann has served as the Executive Vice President,
Chief Operating Officer and Director of the Company since 1970. Prior to joining
the Company, he served as a district manager of Chrysler Corporation from 1967
to 1970. He is a member of various automobile industry organizations including
the Oregon Auto Dealers Association, the Jeep Dealer Council and the Medford New
Car Dealers Association, for which he has previously served as president. Mr.
Heimann is a graduate of University of Colorado with a Bachelor of Science
degree in Biology and Languages.
 
    BRIAN R. NEILL.  Mr. Neill has served as the Chief Financial Officer of the
Company since September 1995. Prior to joining the Company, he served as the
Senior Vice President and Chief of Operations of Jackson County Federal Bank in
Medford, Oregon from 1977 to 1991. Mr. Neill, a graduate of Northwest Christian
College with a Bachelor of Science degree in Management, is completing a course
of study with the NADA Dealer Candidate Academy.
 
    R. BRADFORD GRAY.  Mr. Gray has served as Vice President-Acquisitions of the
Company since 1995. From 1981 to 1995, he served in various capacities with the
Company, including as General Manager of the Company's Grants Pass (1991-1995)
and Lithia Dodge (1989-1991) dealerships. Since 1975, Mr. Gray has held various
positions in the automobile sales industry, including sales representative,
sales manager and general manager.
 
    The Company has committed to seek and elect at least two independent
directors to serve on the Board of Directors no later than 90 days after the
Offering. At this time no candidate has been asked to serve as director. All
directors hold office until the next annual meeting of shareholders or until
their successors have been duly elected and qualified. Executive officers are
appointed by, and serve at the discretion of, the Board of Directors (the
"Board").
 
COMMITTEES OF THE BOARD
 
    The Board will establish a Compensation Committee and an Audit Committee,
effective with the election of at least two independent directors. The
Compensation Committee will review and approve salaries for the executive
officers, any grants of stock options and other incentive compensation for
employees of the Company. The Audit Committee will recommend the selection of
auditors for the Company and will review the results of the audit and other
reports and services provided by the Company's independent auditors.
 
    The Company intends to provide competitive compensation to its independent
directors and reimburse all directors for their reasonable out-of-pocket
expenses incurred in connection with their attendance at Board meetings.
 
                                       50

<PAGE>
OTHER KEY PERSONNEL
 
    All of the persons listed below have served the Company in these key
positions for over five years.
 
<TABLE>
<CAPTION>
                                             YEARS WITH                                  CURRENT
NAME                             AGE         THE COMPANY                                 POSITION
- ---------------------------      ---      -----------------  ----------------------------------------------------------------
<S>                          <C>          <C>                <C>
Stephen R. Philips.........          43              19      General Manager -- Lithia Toyota Lincoln Mercury
Burt Frederickson..........          44              16      General Manager -- Saturn of Southern Oregon
Bryan DeBoer...............          30               7      General Manager -- Lithia Honda Pontiac Suzuki Isuzu Volkswagen
Don Jones, Jr..............          33               7      General Manager -- Lithia Dodge Chrysler Plymouth Mazda
                                                              Jeep/Eagle
Dorothy Crockett...........          47              16      Comptroller
Bill Daves.................          53              15      Director of Human Resources, Training and Development
</TABLE>
 
EXECUTIVE COMPENSATION
 
    SUMMARY COMPENSATION.  The following table shows compensation paid to the
Chief Executive Officer and each of the two other executive officers who had
total compensation during 1995 exceeding $100,000.
 
                           SUMMARY COMPENSATION TABLE
 
<TABLE>
<CAPTION>
                                                                                ANNUAL COMPENSATION(1)
                                                                               ------------------------    ALL OTHER
NAME AND POSITION                                                     YEAR       SALARY      BONUS(2)     COMPENSATION
- ------------------------------------------------------------------  ---------  -----------  -----------  --------------
<S>                                                                 <C>        <C>          <C>          <C>
Sidney B. DeBoer..................................................       1995  $   331,125   $   1,500    $   2,310(3)
M.L. Dick Heimann.................................................       1995  $   277,125   $   1,500    $   2,310(3)
R. Bradford Gray..................................................       1995  $   189,060   $   3,645    $   5,935(4)
</TABLE>
 
- ------------------------------
(1) For calendar year 1996, the officers shown in the table receive the
    following annual salaries: Mr. DeBoer -- $344,550; Mr. Heimann -- $273,000;
    and Mr. Gray -- $196,000.
 
(2) Includes a "wellness bonus" of $1,500 for each of the named Executive
    Officers. All full-time employees are entitled to an annual "wellness bonus"
    equal to $150 per year for each year of employment (maximum of $1,500) for
    undergoing a physical and other health counseling.
 
(3) Consists of amounts contributed by the Company to the accounts of Mr. DeBoer
    and Mr. Heimann pursuant to the Company's 401(k) and Profit Sharing Plan.
 
(4) Includes $2,310 contributed by the Company to the account of Mr. Gray
    pursuant to the Company's 401(k) and Profit Sharing Plan, an automobile
    allowance of $3,625.
 
1996 STOCK INCENTIVE PLAN
 
    In April 1996, the Board and the Company's shareholders adopted the
Company's 1996 Stock Incentive Plan (the "Plan"). The Plan provides for the
granting of stock-based awards ("Awards") to executive officers (including those
who are directors), to other employees and to non-employee consultants of the
Company. Such Awards may take any form approved by the Board or by a committee
designated by the Board, including stock options, stock bonuses, stock
appreciation rights and restricted stock awards. Stock options granted under the
Plan may be either options that qualify as "incentive stock options," within the
meaning of Section 422 of the Internal Revenue Code of 1986, as amended
("Incentive Options"), or those that do not qualify as such "incentive stock
options" ("Non-qualified Options"). The Plan, which permits up to 685,000 shares
of the Company's Class A Common Stock to be issued, terminates on April 4, 2006.
As of the date hereof, Incentive Options with respect to 439,085 shares of Class
A Common Stock are outstanding, constituting all of the Awards granted under the
Plan to date. An additional 245,915 shares are available for issuance under the
Plan. As of the date of this prospectus, options with respect to 85,940 shares
are exercisable.
 
    The Plan is administered by the Board or by a Compensation Committee of the
Board. Subject to the terms of the Plan, the Board or the Compensation Committee
determines the persons to whom
 
                                       51
<PAGE>
Awards are granted and the terms and the number of shares covered by each Award.
The term of each option may not exceed ten years from the date the option is
granted, or five years in the case of an incentive stock option granted to a
holder of more than 10% of the fully-diluted capital stock of the Company.
Options may become exercisable in whole at grant or in installments over time,
as determined by the Committee.
 
    With respect to the stock options granted by the Company to date, such
options generally expire when the optionee ceases to be affiliated with the
Company. Options may not be transferred other than by will or the laws of
descent and distribution, and during the lifetime of an optionee may be
exercised only by the optionee. Each of the outstanding stock options under the
Plan provide that if the optionee is terminated without cause at any time when
Sidney B. DeBoer is not the chairman, president or chief executive officer of
the Company, then all options held by such optionee shall become fully vested
and exercisable for a period of three months following the termination of
employment.
 
    The Plan provides that any Award may contain, at the discretion of the
Committee, a provision conditioning or accelerating the receipt of benefits
pursuant to such Award upon the occurrence of specified events, including
continued employment by the Company, a change in control, merger, dissolution or
liquidation of the Company or the sale of substantially all of the Company's
assets. The acceleration of vesting of Awards in the event of a merger or other
similar event may be seen as an anti-takeover provision and may have the effect
of discouraging a proposal for merger, a takeover attempt or other efforts to
gain control of the Company.
 
    Under the terms of the stock options issued to date, payment upon the
exercise of an option may be in cash, by check or by delivery of shares of Class
A Common Stock with a "fair market value," as defined in the Plan, equal to the
aggregate exercise price.
 
    OPTION GRANTS.  No option grants were made during 1995 to any of the
executive officers of the Company. In April 1996, the following grants of
options to acquire Class A Common Stock were made to executive officers:
 
<TABLE>
<CAPTION>
NAME                                                            NUMBER OF SHARES   EXERCISE PRICE   EXPIRATION DATE
- --------------------------------------------------------------  -----------------  ---------------  ----------------
<S>                                                             <C>                <C>              <C>
Sidney B. DeBoer..............................................         68,500         $    3.32        April 4, 2001
M.L. Dick Heimann.............................................         68,500              3.32        April 4, 2001
R. Bradford Gray..............................................         68,500              3.02        April 4, 2006
Brian R. Neill................................................         54,800              3.02        April 4, 2006
</TABLE>
 
    The options granted to Messrs. Gray and Neill have a term of 10 years and
have exercise prices equal to the fair market value of the shares underlying
those options on the date the option was granted, as determined by an
independent valuation. The options granted to Messrs. DeBoer and Heimann have a
term of five years and have exercise prices at 110% of such fair market value as
provided by the Plan. No other Awards have been made to executive officers under
the Plan.
 
    OPTION EXERCISES.  No options were outstanding during 1995 and no options
have been exercised in 1996 by any optionee.
 
                                       52
<PAGE>
                             PRINCIPAL SHAREHOLDERS
 
    The following table sets forth, as of September 30, 1996, and as adjusted to
reflect the sale of shares of the Company's Class A Common Stock in this
Offering, certain information with respect to beneficial ownership of the Common
Stock by (i) each person or entity known by the Company to own beneficially more
than 5% of the Common Stock, (ii) each director of the Company, (iii) each
executive officer of the Company named in the summary compensation table, and
(iv) all directors and officers as a group. Except as indicated in footnotes to
this table, each of the persons named in the table have sole voting and
investment power with respect to all shares of Common Stock shown as
beneficially owned by them, subject to community property laws where applicable.
<TABLE>
<CAPTION>
                                                           SHARES BENEFICIALLY OWNED
                                                            BEFORE THE OFFERING(1)
                                               -------------------------------------------------
                                                       CLASS A                 CLASS B(2)
                                               -----------------------   -----------------------
NAME AND ADDRESS(3)                              NUMBER      PERCENT       NUMBER      PERCENT
- ---------------------------------------------  ----------   ----------   ----------   ----------
<S>                                            <C>          <C>          <C>          <C>
Lithia Holding Company, LLC(4)...............     --               --%    4,110,000         100%
Sidney B. DeBoer(4)..........................     54,800(4)       100%    4,110,000         100%
M.L. Dick Heimann(4).........................     54,800(4)       100%       --              --%
Brian R. Neill...............................     20,550(5)       100%       --              --%
R. Bradford Gray(4)..........................     --               --%       --              --%
All directors and officers as a group (4
 persons)....................................    130,150          100%    4,110,000         100%
 
<CAPTION>
                                                           SHARES BENEFICIALLY OWNED
                                                             AFTER THE OFFERING(1)
                                               -------------------------------------------------
 
                                                       CLASS A                 CLASS B(2)          PERCENT OF
                                               -----------------------   -----------------------     VOTING
NAME AND ADDRESS(3)                              NUMBER      PERCENT       NUMBER      PERCENT       POWER
- ---------------------------------------------  ----------   ----------   ----------   ----------   ----------
<S>                                            <C>          <C>          <C>          <C>          <C>
Lithia Holding Company, LLC(4)...............     --               --%    4,110,000         100%        94.3%
Sidney B. DeBoer(4)..........................     54,800(5)       2.2%    4,110,000         100%        94.3%
M.L. Dick Heimann(4).........................     79,800(5)       3.2%       --              --%         0.2%
Brian R. Neill...............................     20,550(6)       0.8%       --              --%           *%
R. Bradford Gray(4)..........................     --               --%       --              --%          --%
All directors and officers as a group (4
 persons)....................................    155,150          6.2%    4,110,000         100%        94.3%
</TABLE>
 
- ------------------------------
 *  Less than 0.1%
 
(1) Assumes consummation of the Restructuring. See "Company Restructuring and
    Prior S Corporation Status." Also assumes no exercise of the Underwriters'
    over-allotment option. See "Underwriting."
 
(2) The Class B Common Stock is entitled to 10 votes per share and is
    convertible into Class A Common Stock on a share for share basis at the
    option of the holder thereof or under other circumstances. See "Description
    of Capital Stock."
 
(3) All such persons can be reached c/o 360 E. Jackson Street, Medford, Oregon
    97501.
 
(4) Lithia Holding's members consists of Messrs. DeBoer (58.1%), Heimann (34.9%)
    and Gray (7.0%). Mr. DeBoer, as the manager of Lithia Holding and pursuant
    to the terms of its operating agreement, has the sole voting and investment
    power with respect to all of the Class B Common Stock held. Mr. Heimann
    intends to purchase 25,000 shares of Class A Common Stock in this Offering.
 
(5) Each of Messrs. DeBoer and Heimann hold an option to purchase 68,500 shares
    of Class A Common Stock at an exercise price of $3.32 per share, 54,800 of
    which are exercisable within 60 days of this Prospectus. See "Management --
    Executive Compensation" and "-- 1996 Stock Incentive Plan."
 
(6) Mr. Neill holds an option to acquire 54,800 shares of Class A Common Stock
    at $3.02 per share, 20,550 of which are exercisable within 60 days of the
    date of this Prospectus. See "Management -- Executive Compensation" and "--
    1996 Stock Incentive Plan."
 
                                       53
<PAGE>
                 CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS
 
COMPANY RESTRUCTURING AND INDEBTEDNESS TO EXECUTIVE OFFICERS
 
    Lithia Motors is currently owned by Sidney B. DeBoer (62.5%) and M.L. Dick
Heimann (37.5%). Mr. DeBoer and Mr. Heimann also own, with the same ownership
percentages, Lithia Rentals, Lithia Leasing, Lithia Chrysler Plymouth Jeep
Eagle, Inc., Discount Auto & Truck Rental, Inc. and Lithia TKV, Inc. Further,
Sidney B. DeBoer and Stephen R. Philips have 0.01% and 19.99% interests,
respectively, in Lithia Toyota LLC, which is otherwise owned by Lithia Motors.
Similarly, Sidney B. DeBoer and R. Bradford Gray have 0.01% and 24.99%
interests, respectively, in Lithia's Grants Pass Auto Center, L.L.C. and Lithia
Dodge, L.L.C., with the balance held by Lithia Motors.
 
    Contemporaneously with the Offering, and pursuant to the Reorganization
Agreement, Lithia Motors and the foregoing affiliated entities will consummate a
restructuring which will result in each of the dealerships and operating
divisions becoming direct or indirect wholly-owned subsidiaries of the Company.
The Company will continue to be controlled by Sidney B. DeBoer, M.L. Dick
Heimann and R. Bradford Gray through their ownership of Lithia Holding. See
"Company Restructuring and Prior S Corporation Status," "Principal Shareholders"
and "Description of Capital Stock."
 
    The Company and its affiliated corporations and limited liability companies,
which together directly or indirectly own and control the Company's dealerships,
are currently treated for federal and state income tax purposes as subchapter S
Corporations or partnerships under the Internal Revenue Code of 1986, as
amended. Accordingly, Sidney B. DeBoer, M.L. Dick Heimann, R. Bradford Gray and
Stephen R. Philips, the principal owners of the Company and the affiliated
entities, have been taxed directly on the earnings of those entities. In
December 1995, the Company and the affiliated entities distributed to these
individuals the Dividend Notes in the aggregate amount of $3.9 million,
representing approximately all of the previously taxed undistributed earnings of
those entities. See "Company Restructuring and Prior S Corporation Status." The
Dividend Notes bore interest at 8.75% per annum, payable in ten equal annual
installments beginning one year and ten days after demand by the noteholders.
The Dividend Notes were prepaid during 1996. On November 12, 1996, additional
dividends totaling $2.0 million were declared in partial payment of earnings
realized in 1996. These funds permitted Messrs. DeBoer and Heimann to capitalize
Lithia TKV, Inc. to purchase Melody Toyota and Kia. Prior to completion of the
Offering, the Company and the affiliated entities intend to distribute
additional amounts to these individuals in an aggregate amount equal to the
remaining undistributed taxable income of the Company and the affiliated
entities through the effective date of the Restructuring. Any final distribution
of earnings will be paid at or shortly after the closing of the Offering. The
Company will purchase Messrs. DeBoer's and Heimann's stock of Lithia TKV, Inc.
at their original cost and make distributions of the remaining undistributed
earnings at or shortly following the closing of the Offering using a portion of
the proceeds of the Offering. See "Use of Proceeds." The total amount to be paid
to these individuals, including the purchase of Lithia TKV, Inc. and the
purchase of Mr. Phillip's minority interest in Lithia Toyota, LLC (see "Company
Restructuring and Prior S Corporation Status") is expected to be approximately
$8.4 million, with the actual amount being dependent on the earnings of the
Company and the affiliated entities through the date of Restructuring. Dividends
of $2.0 million were paid to those individuals in 1994 with respect to prior
Company and affiliated entity income.
 
LEASE AND PURCHASE OF REAL ESTATE FROM LITHIA PROPERTIES
 
    Substantially all of the real property on which the Company's businesses are
located (except the property on which Melody Toyota and Kia is operated) is
owned by Lithia Properties, the members of which are the Company (20%), Sidney
B. DeBoer (35%), M.L. Dick Heimann (30%) and three of Mr. DeBoer's children, who
own 5% each. The Company and the affiliated entities paid an aggregate of $1.85
million, $1.89 million and $2.0 million in lease payments to Lithia Properties
during the years ended December 31, 1993, 1994 and 1995, respectively. For the
year ending December 31, 1996, lease payments will total $2.3 million which
includes $140,000 of lease payments on the Company's facilities in Grants Pass
acquired by Lithia Properties on June 1, 1996 from Lithia Dodge, LLC.
 
                                       54
<PAGE>
    The Company and Lithia Properties have recently entered into new lease
agreements with respect to each facility, effective January 1, 1997. The new
leases have terms of 30 years and have aggregate annual lease payments of $1.75
million. Unlike prior years, the Company will be responsible for property taxes,
insurance and maintenance expenses commencing in 1997. The 1997 lease payments
are determined by a formula which sets the monthly payment at 1% of the fair
market value of the properties according to recent independent appraisals. Lease
payments are paid monthly and will be adjusted each year beginning January 1998
to an amount equal to any increase in the cost of living based on the Consumer
Price Index entitled U.S. CITY AVERAGE -- ALL ITEMS FOR ALL URBAN CONSUMERS
(base year 1982-84=100) published by the Bureau of Labor Statistics of the U.S.
Department of Labor. For a more complete description of the Company's
facilities, see "Business -- Properties."
 
    Lithia Properties is constructing a new body and paint shop for use by the
Company which is scheduled to be completed in Spring 1997. The Company has
agreed to purchase the facility and improvements together with a 5.3 acre parcel
held for future development in Medford, Oregon, at Lithia Properties' cost,
including interest carrying costs, upon closing of the Offering. The total
purchase price for these properties is estimated at $2.7 million.
 
    The Company has generally chosen to lease its facilities in the past. It may
continue this practice in the future and assign any rights it acquires to
purchase real estate in connection with the acquisition of dealerships to Lithia
Properties or others. No future transfers to or leases with Lithia Properties
will be undertaken without the unanimous approval of the independent directors
on the Company's Board of Directors and a determination by such independent
directors that such transactions are the equivalent of a negotiated arm's-length
transaction with a third party.
 
CONSTRUCTION OF THE NEW BODY AND PAINT SHOP
 
    The Company will purchase from Lithia Properties the new body and paint shop
currently under construction. Construction costs are estimated to total
approximately $2.0 million. Lithia Properties has retained, and after purchase
of the facility the Company will continue to retain, Mark DeBoer Construction,
Inc. as the general contractor for the project. Mark DeBoer, the owner of Mark
DeBoer Construction, Inc., is the son of Sidney B. DeBoer and is one of the
members of Lithia Properties. The general contractor fee is $128,000, an
arrangement the Company believes is fair in comparison with fees negotiated with
independent third parties.
 
MANAGEMENT CONTRACT WITH LITHIA PROPERTIES
 
    The Company provides accounting, property management and general
administrative services to Lithia Properties in connection with the management
of the facilities owned by Lithia Properties and leased to the Company or
related entities. The Company receives a monthly fee of $36,000 for its services
to Lithia Properties. In 1995, the Company received $288,000 under the contract.
The current management contract terminates on December 31, 1996, and will not be
renewed.
 
GUARANTEE OF LITHIA PROPERTIES INDEBTEDNESS; SHORT-TERM LOAN FROM LITHIA
PROPERTIES
 
    The Company has guaranteed and has committed to guarantee certain
indebtedness of Lithia Properties incurred in connection with the purchase or
refinancing of real property which secures mortgage loans. All of the property
securing these loans are occupied by the Company under long-term leases with
Lithia Properties. The loans will have a total principal amount of approximately
$15.0 million with interest rates from 8.25% to 10.0% and remaining terms of
from one to 12 years.
 
    In September 1996, the Company borrowed $3.0 million from Lithia Properties
on an unsecured basis at prime plus 0.50%. The loan was repaid in October 1996.
 
                                       55
<PAGE>
                          DESCRIPTION OF CAPITAL STOCK
 
GENERAL
 
    The Company's authorized capital stock consists of 100,000,000 shares of
Class A Common Stock, no par value, 25,000,000 shares of Class B Common Stock,
no par value, and 15,000,000 shares of Preferred Stock, no par value. The Board
of Directors may, by its own action, decrease the number of authorized shares of
Class B Common Stock. If it does so, the number of shares of Class A Common
Stock will automatically be increased on a share for share basis.
 
COMMON STOCK
 
    Each share of Common Stock is designated as either Class A Common Stock or
Class B Common Stock. As of the date hereof, there are no shares of Class A
Common Stock outstanding and 4,110,000 shares of Class B Common Stock
outstanding. All of the outstanding Class B Common Stock is held by Lithia
Holding. Upon completion of this Offering, there will be 2,500,000 shares
(2,875,000 shares if the Underwriters' over-allotment option is exercised) of
Class A Common Stock and 4,110,000 shares of Class B Common Stock outstanding.
The issued and outstanding shares of Class B Common Stock have been, and the
shares of Class A Common Stock offered hereby will be, duly authorized, validly
issued, fully paid and nonassessable.
 
    Without the prior approval of shareholders holding a majority of all Class A
Common Stock outstanding, no additional shares of Class B Common Stock can be
issued, except in conjunction with stock splits, stock dividends,
reclassification and similar transactions and events regarding the Class A
Common Stock that would otherwise have the effect of changing conversion rights
of the Class B Common Stock relative to the Class A Common Stock (the
"Adjustments").
 
    Holders of Common Stock do not have any preemptive rights or rights to
subscribe for additional securities of the Company. Shares of Common Stock are
not redeemable, and there are no sinking fund provisions.
 
    While the shares of Class A Common Stock are not convertible into any other
series or class of the Company's securities, each share of Class B Common Stock
is freely convertible into one share (subject to the Adjustments) of Class A
Common Stock at the option of the holder of the Class B Common Stock. All shares
of Class B Common Stock shall automatically convert to shares of Class A Common
Stock (on a share-for-share basis, subject to the Adjustments) on the earliest
record date for an annual meeting of the Company shareholders on which the
number of shares of Class B Common Stock outstanding is less than 1% of the
total number of shares of Common Stock outstanding. Shares of Class B Common
Stock may not be transferred to third parties (except for transfers to certain
family members and in other limited circumstances). Any purported transfer of
Class B Common Stock to a person who is not a permitted transferee under the
Articles of Incorporation is automatically void.
 
    Subject to the preferences applicable to any Preferred Stock outstanding at
the time, holders of shares of Common Stock are entitled to dividends if, when
and as declared by the Board of Directors from funds legally available therefor,
and are entitled, in the event of liquidation, to share ratably in all assets
remaining after payment of liabilities and Preferred Stock preferences, if any.
Each share of Class A Common Stock and Class B Common Stock will be treated
equally with respect to dividends and distributions.
 
    Holders of Class A Common Stock are entitled to one vote for each share held
of record, and holders of Class B Common Stock are entitled to ten votes for
each share held of record. The Class A Common Stock and Class B Common Stock
vote together as a single class on all matters submitted to a vote of
shareholders (including the election of directors), except that, the Oregon
Business Corporation Act would entitle either the Class A Common Stock or the
Class B Common Stock to vote as a separate voting group on any proposed
amendment of the Company's Articles of Incorporation otherwise requiring
shareholder approval if the proposed amendment would (i) increase or decrease
the aggregate number of authorized shares of the class, (ii) effect an exchange
or reclassification of all or part of the shares of the class into shares of
another class or create a right to do so, (iii) change the shares of all or part
of the class into a different number of shares of the same class, (iv) create a
new
 
                                       56
<PAGE>
class having rights or preferences with respect to distributions or dissolution
that are prior to superior or substantially equal to shares of the class or (v)
otherwise alter the rights, preferences or limitations of all or part of the
shares of the class. In these circumstances, the class of Common Stock to be
altered shall vote on the amendment as a separate class. Shares of Common Stock
do not have cumulative voting rights with respect to the election of directors.
Immediately after this Offering, Lithia Holding will hold shares of Class B
Common Stock constituting approximately 94.3% of the voting power of the
outstanding Common Stock (or 93.5% if the underwriters' over-allotment option is
exercised), which will allow it to control all actions to be taken by the
shareholders, except as noted above, including the election of all directors to
the Board of Directors. See "Principal Shareholders" and "Risk Factors --
Concentration of Voting Power; Anti-Takeover Provisions."
 
PREFERRED STOCK
 
    The Board of Directors may, without further action of the shareholders of
the Company, issue shares of Preferred Stock in one or more series and fix the
rights and preferences thereof, including the dividend rights, dividend rates,
conversion rights, voting rights, rights and terms of redemption (including
sinking fund provisions), redemption price or prices, liquidation preferences
and the number of shares constituting any series or the designations of such
series, and increase or decrease the number of shares of any such series (but
not below the number of such shares then outstanding). The rights of the holders
of Common Stock will be subject to, and may be adversely affected by, the rights
of holders of any Preferred Stock that may be issued in the future. Issuance of
Preferred Stock provides desirable flexibility in connection with possible
acquisitions and other corporate purposes. However, the Board of Directors,
without further shareholder approval, can issue Preferred Stock with voting and
conversion rights that would adversely affect the voting power and other rights
of the holders of Common Stock. In addition, the Board of Directors can issue
and sell shares of Preferred Stock to designated persons, the impact of which
could make it more difficult for a holder of a substantial block of Common Stock
to remove incumbent directors or otherwise gain control of the Company. The
Company has no present plans to issue any shares of Preferred Stock.
 
CERTAIN PROVISIONS OF THE OREGON BUSINESS CORPORATIONS ACT
 
    Upon completion of the Offering, the Company will become subject to the
Oregon Control Share Act (Oregon Revised Statutes Sections 60.801-60.816). The
Oregon Control Share Act generally provides that a person (the "Acquiring
Person") who acquires voting stock of an Oregon corporation in a transaction
which results in such Acquiring Person holding more than 20%, 33 1/3% or 50% of
the total voting power of such corporation (a "Control Share Acquisition")
cannot vote the shares it acquires in the Control Share Acquisition ("control
shares") unless voting rights are accorded to such control shares by the holders
of a majority of the outstanding voting shares, excluding the control shares
held by the Acquiring Person and shares held by the Company's officers and
inside directors ("interested shares"), and by the holders of a majority of the
outstanding voting shares, including interested shares. This vote would be
required at the time an Acquiring Person's holdings exceed 20% of the total
voting power of a company, and again at the time the Acquiring Person's holdings
exceed 33 1/3% and 50%, respectively. The term "Acquiring Person" is broadly
defined to include persons acting as a group. A transaction in which voting
power is acquired solely by receipt of an immediately revocable proxy does not
constitute a "Control Share Acquisition."
 
    The Acquiring Person may, but is not required to, submit to the Company an
"Acquiring Person Statement" setting forth certain information about the
Acquiring Person and its plans with respect to the Company. The Acquiring Person
Statement may also request that the Company call a special meeting of
shareholders to determine whether the control shares will be allowed to retain
voting rights. If the Acquiring Person does not request a special meeting of
shareholders, the issue of voting rights of control shares will be considered at
the next annual meeting or special meeting of shareholders that is held more
than 60 days after the date of the Control Share Acquisition. If the Acquiring
Person's control shares are accorded voting rights and represent a majority or
more of all voting power, shareholders who do not vote in favor of the
restoration of such voting rights will have the right to receive the appraised
"fair value" of their shares, which may not be less than the highest price paid
per share by the Acquiring Person for the control shares.
 
                                       57
<PAGE>
    Upon completion of the Offering, the Company will also become subject to the
Oregon Business Combination Act (Oregon Revised Statutes Sections
60.825-60.845). The Oregon Business Combination Act generally provides that in
the event a person or entity acquires 15% or more of the voting stock of an
Oregon corporation (an "Interested Shareholder"), the corporation and the
Interested Shareholder, or any affiliated entity, may not engage in certain
business combination transactions for a period of three years following the date
the person became an Interested Shareholder. Business combination transactions
for this purpose include (a) a merger or plan of share exchange, (b) any sale,
lease, mortgage or other disposition of the assets of the corporation where the
assets have an aggregate market value equal to 10% or more of the aggregate
market value of the corporation's assets or outstanding capital stock, and (c)
certain transactions that result in the issuance of capital stock of the
corporation to the Interested Shareholder. These restrictions do not apply if
(i) the Interested Shareholder, as a result of the transaction in which such
person became an Interested Shareholder, owns at least 85% of the outstanding
voting stock of the corporation (disregarding shares owned by directors who are
also officers and certain employee benefit plans), (ii) the Board of Directors
approves the share acquisition or business combination before the Interested
Shareholder acquired 15% or more of the corporation's voting stock, or (iii) the
Board of Directors and the holders of at least two-thirds of the outstanding
voting stock of the corporation (disregarding shares owned by the Interested
Shareholder) approve the transaction after the Interested Shareholder acquires
15% or more of the corporation's voting stock.
 
    The Oregon Control Share Act and the Oregon Business Combination Act will
have the effect of encouraging any potential acquiror to negotiate with the
Company's Board of Directors and will also discourage certain potential
acquirors unwilling to comply with the provisions of these laws. A corporation
may provide in its articles of incorporation or bylaws that the laws described
above do not apply to its shares. The Company has not adopted such a provision
and does not currently intend to do so. These laws may make the Company less
attractive for takeover, and thus shareholders may not benefit from a rise in
the price of the Common Stock that a takeover could cause.
 
LIMITATION OF LIABILITY AND INDEMNIFICATION
 
    As allowed by the Oregon Business Corporation Act, the Company's Articles of
Incorporation provide that the liability of the directors of the Company for
monetary damages will be eliminated to the fullest extent permissible under
Oregon law. This is intended to eliminate the personal liability of a director
for monetary damages in an action brought by or in the right of the Company for
breach of a director's duties to the Company or its shareholders except for
liability: (i) for any breach of the director's duty of loyalty to the Company
or its shareholders, (ii) for acts or omissions not in good faith or which
involve intentional misconduct or a knowing violation of law; (iii) for any
unlawful distribution to shareholders; or (iv) for any transaction from which
the director derived an improper personal benefit. This provision does not limit
or eliminate the rights of the Company or any shareholder to seek non-monetary
relief, such as an injunction or rescission, in the event of a breach of a
director's duty of care. This provision also does not affect the director's
responsibilities under any other laws, such as the federal or state securities
or environmental laws.
 
    The Articles of Incorporation and the Bylaws also provide that the Company
shall indemnify, to the fullest extent permitted under Oregon law, any person
who has been made, or is threatened to be made, a party to an action, suit or
legal proceeding by reason of the fact that the person is or was a director or
officer of the corporation. The Articles provide that the Company shall
indemnify directors and officers against certain liabilities that may arise by
reason of their status or service as a director or officer and to advance their
expenses incurred as a result of any proceeding against them as to which they
could be indemnified.
 
TRANSFER AGENT
 
    The transfer agent and registrar for the Class A Common Stock is American
Securities Transfer & Trust, Inc., Denver, Colorado.
 
                                       58
<PAGE>
                        SHARES ELIGIBLE FOR FUTURE SALE
 
    Upon completion of the Offering, the Company will have outstanding 2,500,000
shares of Class A Common Stock (and up to 375,000 additional shares that may be
sold pursuant to the Underwriters' over-allotment option) and 4,110,000 shares
of Class B Common Stock. Of these shares, the shares of Class A Common Stock
sold in the Offering, except for any shares purchased by an "affiliate" of the
Company, as that term is defined in the rules and regulations under the
Securities Act of 1933, as amended (the "Securities Act"), will be freely
tradable without restriction or further registration under the Securities Act.
The remaining 4,110,000 shares of Class B Common Stock outstanding were issued
and sold by the Company pursuant to an exemption provided under the Securities
Act and are restricted securities within the meaning of Rule 144 under the
Securities Act (the "Restricted Shares"). The Restricted Shares may be resold
only in an offering registered under the Securities Act, pursuant to an
exemption from such registration such as that provided by Rule 144 under the
Securities Act, or, in certain circumstances, in private transactions outside of
any public trading market.
 
    In general, under Rule 144, a person (or persons whose shares must be
aggregated for purposes of the volume limitation under the rule), including any
affiliate, who has beneficially owned Restricted Shares for at least two years
would be entitled to sell, within any three-month period, a number of shares
that does not exceed the greater of 1% of the outstanding shares of the
Company's Common Stock (25,000 shares, assuming the issuance of 2,500,000 shares
of Class A Common Stock in this Offering) or the reported average weekly trading
volume in the over-the-counter market for the four weeks preceding the sale.
Sales under Rule 144 are also subject to certain manner-of-sale restrictions and
notice requirements and to the availability of current public information about
the Company. It is not expected that such information concerning the Company
will be available until at least 90 days after the closing date of the Offering.
Future sales of such shares could have a material adverse effect on the market
price of the Company's Class A Common Stock. Persons who have not been
affiliates of the Company for at least three months, and who have held their
shares for more than three years, are entitled to sell such shares without any
volume limitations, in reliance upon paragraph (k) of Rule 144. Upon completion
of the Restructuring, Lithia Holding will be deemed to have held the 4,110,000
shares of Class B Common Stock for more than three years, but is an affiliate of
the Company. Affiliates of the Company are subject to the volume and other
limitations with respect to all shares held by them, regardless of whether such
shares are Restricted Shares.
 
    In addition, the Company has reserved 685,000 shares of Class A Common Stock
for issuance pursuant to the Company's 1996 Stock Incentive Plan. Of this
amount, 439,085 shares are subject to outstanding options, 84,940 of which are
exercisable as of the date of this Prospectus. The Company intends to file a
registration statement under the Securities Act to register shares to be issued
pursuant to the Plan. Such registration statement is expected to be filed
promptly after the closing date of the Offering and will become effective
automatically upon filing. Shares issued upon exercise of outstanding stock
options after the effective date of the Plan's registration statement generally
will be eligible for resale in the open market, unless held by affiliates of the
Company.
 
    Lithia Holding and each executive officer and director of the Company have
agreed not to sell or otherwise dispose of shares of Common Stock for a period
of 180 days following the closing date of the Offering, without the consent of
Furman Selz LLC. See "Underwriting." After expiration of the lock-up period, all
of such shares will be eligible for sale in the public market, subject to the
provisions of Rule 144, as described above.
 
    Prior to the Offering there has been no public trading market for the Common
Stock of the Company and no accurate predictions can be made as to the effect,
if any, that sales of Restricted Shares or shares issued under the Plan may have
on the prevailing market price of the Class A Common Stock from time to time.
See "Principal Shareholders" and "Management -- 1996 Stock Incentive Plan."
Sales of significant numbers of Restricted Shares or shares issued under the
Plan or the "overhang" resulting from the eligibility of such shares for sale
into the public trading markets could adversely affect prevailing market prices
and could impair the ability of the Company to raise additional capital in the
future through an offering of its equity securities at a price acceptable to the
Company or use its equity securities as consideration in future acquisitions.
 
                                       59
<PAGE>
                                  UNDERWRITING
 
    The underwriters named below (the "Underwriters"), for which Furman Selz
LLC, Dain Bosworth Incorporated and EVEREN Securities, Inc. are acting as
representatives (the "Representatives"), have severally agreed, subject to the
terms and conditions set forth in the Underwriting Agreement, to purchase from
the Company the number of shares of Class A Common Stock indicated below
opposite their respective names:
 
<TABLE>
<CAPTION>
                                                                                              NUMBER OF
UNDERWRITER                                                                                    SHARES
- -------------------------------------------------------------------------------------------  -----------
<S>                                                                                          <C>
Furman Selz LLC............................................................................      500,000
Dain Bosworth Incorporated.................................................................      495,000
EVEREN Securities, Inc.....................................................................      495,000
Bear, Stearns & Co. Inc....................................................................       70,000
Dillon, Read & Co. Inc.....................................................................       70,000
Donaldson, Lufkin & Jenrette Securities Corporation........................................       70,000
Lehman Brothers Inc........................................................................       70,000
Montgomery Securities......................................................................       70,000
Morgan Stanley & Co. Incorporated..........................................................       70,000
PaineWebber Incorporated...................................................................       70,000
Schroeder Wertheim & Co. Incorporated......................................................       70,000
Black & Company, Inc.......................................................................       30,000
Brean Murray & Co., Inc....................................................................       30,000
The Chicago Corporation....................................................................       30,000
Doft & Co., Inc............................................................................       30,000
Dominick & Dominick, Incorporated..........................................................       30,000
First of Michigan Corporation..............................................................       30,000
Janney Montgomery Scott Inc................................................................       30,000
C.L. King & Associates, Inc................................................................       30,000
Legg Mason Wood Walker, Incorporated.......................................................       30,000
Pacific Crest Securities Inc...............................................................       30,000
Ragen Mackenzie Incorporated...............................................................       30,000
Rauscher Pierce Refsnes, Inc...............................................................       30,000
The Robinson-Humphrey Company, Inc.........................................................       30,000
Scott & Stringfellow, Inc..................................................................       30,000
Sutro & Co. Incorporated...................................................................       30,000
                                                                                             -----------
    Total..................................................................................    2,500,000
                                                                                             -----------
                                                                                             -----------
</TABLE>
 
    The Underwriting Agreement provides that the obligations of the Underwriters
to purchase the shares of Class A Common Stock listed above are subject to the
approval of certain legal matters by counsel and various other conditions. The
Underwriting Agreement also provides that the Underwriters are committed to
purchase all of the shares of Class A Common Stock offered hereby, if any are
purchased (except for any shares that may be purchased through exercise of the
Underwriters' over-allotment option which may be exercised by the Underwriters
in whole or in part).
 
    The Representatives have advised the Company that the Underwriters propose
to offer the shares of Class A Common Stock to the public at the initial public
offering price set forth on the cover of this Prospectus and to certain dealers
at such price less a concession not in excess of $.10 per share. After the
Offering, the public offering price and other selling terms may be changed by
the Representatives. The Class A Common Stock is offered subject to receipt and
acceptance by the Underwriters, and to certain other conditions, including the
right to reject orders in whole or in part.
 
    Prior to this Offering, there has been no public market for the Class A
Common Stock. Accordingly, the initial pubic offering price has been determined
by negotiation between the Company and
 
                                       60
<PAGE>
the Representatives. Among the factors considered in determining the initial
public offering price were the Company's present and historical results of
operations, the Company's current financial condition, estimates of the business
potential and prospects of the Company, the condition of the Company's target
market, the experience of the Company's management, the economics of the
industry in general, the general condition of the equities market at the time of
the Offering and other relevant factors. There can be no assurance that any
active trading market will develop for the Class A Common Stock or as to the
price at which the Class A Common Stock may trade in the public market from time
to time subsequent to the Offering.
 
    The Company has granted the Underwriters an option, exercisable during the
30-day period after the date of this Prospectus, to purchase up to 375,000
additional shares of Class A Common Stock at the initial public offering price
set forth on the cover page of this Prospectus, less underwriting discounts and
commissions. To the extent the Underwriters exercise the option, each
Underwriter will have a firm commitment, subject to certain conditions, to
purchase such number of additional shares of Class A Common Stock as is
proportionate to such Underwriter's initial commitment to purchase shares from
the Company. The Underwriters may exercise such option solely to cover
over-allotments, if any, incurred in connection with the sale of shares of Class
A Common Stock offered hereby.
 
    The Underwriting Agreement provides that the Company has agreed to indemnify
the Underwriters against certain liabilities, including liabilities under the
Securities Act, or to contribute to payments that the Underwriters may be
required to make in respect thereof.
 
    All of the Company's executive officers and directors and Lithia Holding
have agreed that, for a period of 180 days after the day on which the
Registration Statement becomes effective by order of the Commission, they will
not, without the prior written consent of Furman Selz LLC, directly or
indirectly, offer for sale, sell, contract to sell, or grant any option to sell
(including, without limitation, any short sale), pledge, establish an open
"put-equivalent position" within the meaning of Rule 16a-1(h) under the
Securities Exchange Act of 1934, transfer, assign or otherwise dispose of any
shares of the Company's Class A Common Stock or securities exchangeable for or
convertible into shares of the Company's Class A Common Stock, or any option,
warrant or other right to acquire such shares, or publicly announce the
intention to do any of the foregoing.
 
    The Representatives have advised the Company that the Underwriters do not
intend to confirm sales of Class A Common Stock offered by this Prospectus made
to any accounts over which they exercise discretionary authority.
 
    The Class A Common Stock has been approved for quotation on the Nasdaq
National Market under the symbol "LMTR."
 
    The foregoing is a brief summary of the provisions of the Underwriting
Agreement and does not purport to be a complete statement of its terms and
conditions. A copy of the form of Underwriting Agreement has been filed as an
exhibit to the Registration Statement.
 
                                 LEGAL MATTERS
 
    The validity of the Company's Class A Common Stock being offered hereby will
be passed upon for the Company by Foster Pepper & Shefelman, Portland, Oregon.
Certain legal matters will be passed upon for the Underwriters by Milbank,
Tweed, Hadley & McCloy, Los Angeles, California.
 
                                    EXPERTS
 
    The combined financial statements of Lithia Motors, Inc. and Affiliated
Companies as of December 31, 1994 and 1995, and September 30, 1996 and for each
of the years in the three-year period ended December 31, 1995 and for the nine
month period ended September 30, 1996, and the combined financial statements of
Roberts Dodge, Inc. and Affiliated Company at December 31, 1995 and for each of
the years in the two-year period then ended, included herein and elsewhere in
the Registration
 
                                       61
<PAGE>
Statement have been included herein and in the Registration Statement in
reliance upon the report of KPMG Peat Marwick LLP, independent certified public
accountants, appearing elsewhere herein, and upon the authority of said firm as
experts in accounting and auditing.
 
    The financial statements of Melody Vacaville, Inc. and Sam Linder, Inc.,
included in this Prospectus and in the Registration Statement, have been audited
by Moss Adams LLP, independent certified public accountants, to the extent and
for the periods set forth in their reports appearing elsewhere herein and in the
Registration Statement, and are included in reliance upon such reports given
upon the authority of said firm as experts in accounting and auditing.
 
                             ADDITIONAL INFORMATION
 
    The Company has filed with the Securities and Exchange Commission (the
"Commission"), a Registration Statement on Form S-1 under the Securities Act,
with respect to the Class A Common Stock offered hereby. This Prospectus, which
is part of the Registration Statement, does not contain all of the information
set forth in the Registration Statement and the exhibits and financial schedules
thereto. Statements contained in this Prospectus as to the contents of any
contract or other document referred to herein are not necessarily complete, and
in each instance that a reference is made to a contract or other document filed
as an exhibit to the Registration Statement, each such statement is qualified in
all respects by such reference. A copy of the Registration Statement may be
examined without charge at the Commission's principal offices at 450 Fifth
Street, N.W., Washington, D.C. 20549, and at the regional offices of the
Commission located at 7 World Trade Center, Suite 1300, New York, New York
10048, and Northwestern Atrium Center, 500 West Madison Street, Suite 1400,
Chicago, Illinois 60661. Copies of all or any part thereof may be obtained from
the Public Reference Section of the Commission upon payment of certain fees
prescribed by the Commission. Copies of such materials may also be obtained from
the website that the Commission maintains at
http://www.sec.gov.
 
    No manufacturer (as defined in this Prospectus) has been involved, directly
or indirectly, in the preparation of this Prospectus or in the Offering being
made hereby. No manufacturer has made any statements or representations in
connection with the Offering or has provided any information or materials that
were used in connection with the Offering, and no manufacturer has any
responsibility for the accuracy or completeness of this Prospectus.
 
    The Company intends to furnish to its shareholders annual reports containing
consolidated financial statements audited by independent certified public
accountants and quarterly reports containing unaudited consolidated financial
information for the first three quarters of each year.
 
                                       62
<PAGE>
                     INDEX TO COMBINED FINANCIAL STATEMENTS
 
<TABLE>
<CAPTION>
                                                                                                               PAGE
                                                                                                             ---------
<S>                                                                                                          <C>
                                           HISTORICAL FINANCIAL STATEMENTS
 
Lithia Motors, Inc. and Affiliated Companies
  Report of Independent Auditors'..........................................................................  F-2
  Combined Balance Sheets..................................................................................  F-3
  Combined Statements of Operations........................................................................  F-4
  Combined Statements of Changes in Owners' Equity.........................................................  F-5
  Combined Statements of Cash Flows........................................................................  F-6
  Notes to Combined Financial Statements...................................................................  F-7
 
Roberts Dodge, Inc. and Affiliated Company
  Report of Independent Auditors'..........................................................................  F-21
  Combined Balance Sheets..................................................................................  F-22
  Combined Statements of Operations........................................................................  F-23
  Combined Statements of Changes in Owners' Equity.........................................................  F-24
  Combined Statements of Cash Flows........................................................................  F-25
  Notes to Combined Financial Statements...................................................................  F-26
 
Sam Linder, Inc.
  Report of Independent Auditors'..........................................................................  F-31
  Balance Sheets...........................................................................................  F-32
  Statements of Operations and Accumulated Deficit.........................................................  F-33
  Statements of Cash Flows.................................................................................  F-34
  Notes to Financial Statements............................................................................  F-35
 
Melody Vacaville, Inc.
  Report of Independent Auditors'..........................................................................  F-41
  Balance Sheets...........................................................................................  F-42
  Statements of Operations.................................................................................  F-43
  Statements of Stockholders' Deficit......................................................................  F-44
  Statements of Cash Flows.................................................................................  F-45
  Notes to Financial Statements............................................................................  F-46
</TABLE>
 
                                      F-1
<PAGE>
                          INDEPENDENT AUDITORS' REPORT
 
The Board of Directors
Lithia Motors, Inc. and Affiliated Companies:
 
    We have audited the accompanying combined balance sheets of Lithia Motors,
Inc. and Affiliated Companies as of December 31, 1994 and 1995 and September 30,
1996, and the related combined statements of operations, changes in owners'
equity, and cash flows for each of the years in the three-year period ended
December 31, 1995 and for the nine-month period ended September 30, 1996. These
combined financial statements are the responsibility of the Company's
management. Our responsibility is to express an opinion on these combined
financial statements based on our audits.
 
    We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.
 
    In our opinion, the combined financial statements referred to above present
fairly, in all material respects, the financial position of Lithia Motors, Inc.
and Affiliated Companies as of December 31, 1994 and 1995 and September 30,
1996, and the results of their operations and their cash flows for the years in
the three-year period ended December 31, 1995 and for the nine-month period
ended September 30, 1996, in conformity with generally accepted accounting
principles.
 
                                          KPMG PEAT MARWICK LLP
 
Portland, Oregon
October 25, 1996, except
 as to note 17(d), which is
 as of November 10, 1996
 
                                      F-2
<PAGE>
                              LITHIA MOTORS, INC.
                            AND AFFILIATED COMPANIES
 
                            COMBINED BALANCE SHEETS
 
                                 (IN THOUSANDS)
 
                                     ASSETS
 
<TABLE>
<CAPTION>
                                                            DECEMBER 31,       SEPTEMBER 30, 1996
                                                        --------------------  --------------------
                                                          1994       1995      ACTUAL    PROFORMA
                                                        ---------  ---------  ---------  ---------
                                                                                         (NOTES 10
                                                                                          AND 17)
<S>                                                     <C>        <C>        <C>        <C>
Current assets:
  Cash and cash equivalents...........................  $   6,952  $   9,350  $   9,822  $   9,822
  Trade receivables...................................      1,289      1,744      2,580      2,580
  Lease receivables, current portion..................        125        140        193        193
  Inventories.........................................     19,132     17,700     15,517     15,517
  Vehicles leased to others, current portion..........      3,201      3,462      4,099      4,099
  Notes receivable....................................         78        127         54         54
  Prepaid expenses and other..........................        306        273        721        721
  Deferred income taxes...............................     --         --         --          1,430
                                                        ---------  ---------  ---------  ---------
    Total current assets..............................     31,083     32,796     32,986     34,416
                                                        ---------  ---------  ---------  ---------
Property, plant and equipment, net....................      3,070      3,234      1,269      1,269
Vehicles leased to others, less current portion.......      1,724      1,864      2,207      2,207
Other assets:
  Lease receivables, less current portion.............         88        310        264        264
  Notes receivable....................................         88        146        253        253
  Investment in affiliate.............................        424        491        491        491
  Other noncurrent assets.............................        182        381        452        452
                                                        ---------  ---------  ---------  ---------
                                                              782      1,328      1,460      1,460
                                                        ---------  ---------  ---------  ---------
                                                        $  36,659  $  39,222  $  37,922  $  39,352
                                                        ---------  ---------  ---------  ---------
                                                        ---------  ---------  ---------  ---------
 
                        LIABILITIES, MINORITY INTEREST AND OWNERS' EQUITY
 
Current liabilities:
  Notes payable.......................................  $     390  $     625  $   3,044  $   3,044
  Flooring notes payable..............................     21,218     19,590     13,495     13,495
  Current maturities of long-term debt................      1,621      2,085      2,713      2,713
  Trade payables......................................        846      1,455      1,387      1,387
  Accrued liabilities.................................        974      1,280      2,401      2,401
                                                        ---------  ---------  ---------  ---------
    Total current liabilities.........................     25,049     25,035     23,040     23,040
Long-term debt, less current liabilities..............      6,748     10,743      8,010     12,211
Deferred revenue......................................      1,462      1,782      2,555      2,555
Other long-term liabilities...........................         61         62     --         --
Deferred income taxes.................................     --         --         --            598
                                                        ---------  ---------  ---------  ---------
    Total liabilities.................................     33,320     37,622     33,605     38,404
                                                        ---------  ---------  ---------  ---------
Commitments and contingency
Minority interest.....................................        536        749      1,237     --
Owners' equity:
  Common stock........................................        751        801        801        948
  Retained earnings...................................      2,052         50      2,279     --
                                                        ---------  ---------  ---------  ---------
    Total owners' equity..............................      2,803        851      3,080        948
                                                        ---------  ---------  ---------  ---------
                                                        $  36,659  $  39,222  $  37,922  $  39,352
                                                        ---------  ---------  ---------  ---------
                                                        ---------  ---------  ---------  ---------
</TABLE>
 
            See accompanying notes to combined financial statements.
 
                                      F-3
<PAGE>
                              LITHIA MOTORS, INC.
                            AND AFFILIATED COMPANIES
 
                       COMBINED STATEMENTS OF OPERATIONS
 
                     (IN THOUSANDS, EXCEPT PER SHARE DATA)
 
<TABLE>
<CAPTION>
                                                                                 NINE MONTHS ENDED
                                                  YEAR ENDED DECEMBER 31,          SEPTEMBER 30,
                                              -------------------------------  ----------------------
                                                1993       1994       1995        1995        1996
                                              ---------  ---------  ---------  -----------  ---------
                                                                               (UNAUDITED)
<S>                                           <C>        <C>        <C>        <C>          <C>
Sales:
  Vehicle...................................  $  77,649  $  93,535  $  97,338   $  73,070   $  91,476
  Service, body, parts and other............     14,590     15,888     16,858      12,751      14,090
                                              ---------  ---------  ---------  -----------  ---------
      Net sales.............................     92,239    109,423    114,196      85,821     105,566
                                              ---------  ---------  ---------  -----------  ---------
Cost of sales:
  Vehicle...................................     67,092     81,141     83,366      64,191      80,376
  Service, body, parts and other............      7,688      9,183      9,766       6,176       6,930
                                              ---------  ---------  ---------  -----------  ---------
      Cost of sales.........................     74,780     90,324     93,132      70,367      87,306
                                              ---------  ---------  ---------  -----------  ---------
      Gross profit..........................     17,459     19,099     21,064      15,454      18,260
Selling, general and administrative.........     15,122     15,174     16,735      12,064      14,474
                                              ---------  ---------  ---------  -----------  ---------
      Operating income......................      2,337      3,925      4,329       3,390       3,786
                                              ---------  ---------  ---------  -----------  ---------
Other income (expense):
  Equity in income of affiliate.............         54         55         67          25          40
  Interest income...........................        216         99        179         102         176
  Interest expense..........................     (1,374)      (954)    (1,390)       (797)     (1,013)
  Other, net................................        553        847        968         530         442
                                              ---------  ---------  ---------  -----------  ---------
                                                   (551)        47       (176)       (140)       (355)
                                              ---------  ---------  ---------  -----------  ---------
      Income before minority interest.......      1,786      3,972      4,153       3,250       3,431
Minority interest...........................       (233)      (458)      (778)       (597)       (627)
                                              ---------  ---------  ---------  -----------  ---------
      Net income............................  $   1,553  $   3,514  $   3,375   $   2,653   $   2,804
                                              ---------  ---------  ---------  -----------  ---------
                                              ---------  ---------  ---------  -----------  ---------
Pro forma net income data (unaudited):
  Income before income taxes and minority
   interest, as reported....................  $   1,786  $   3,972  $   4,153   $   3,250   $   3,431
  Pro forma income taxes....................       (697)    (1,521)    (1,598)     (1,254)     (1,335)
                                              ---------  ---------  ---------  -----------  ---------
  Pro forma net income before minority
   interest.................................      1,089      2,451      2,555       1,996       2,096
  Pro forma minority interest...............       (142)      (283)      (479)       (368)       (383)
                                              ---------  ---------  ---------  -----------  ---------
  Pro forma net income......................  $     947  $   2,168  $   2,076   $   1,628   $   1,713
                                              ---------  ---------  ---------  -----------  ---------
                                              ---------  ---------  ---------  -----------  ---------
  Pro forma net income per share............                        $    0.42   $    0.33   $    0.35
  Shares used in computing pro forma net
   income per share.........................                            4,893       4,893       4,893
                                                                    ---------  -----------  ---------
                                                                    ---------  -----------  ---------
</TABLE>
 
            See accompanying notes to combined financial statements.
 
                                      F-4
<PAGE>
                              LITHIA MOTORS, INC.
                            AND AFFILIATED COMPANIES
 
                COMBINED STATEMENTS OF CHANGES IN OWNERS' EQUITY
 
                                 (IN THOUSANDS)
 
<TABLE>
<CAPTION>
                                                                              COMMON STOCK
                                                                         ----------------------  RETAINED
                                                                          SHARES      AMOUNT     EARNINGS     TOTAL
                                                                         ---------  -----------  ---------  ---------
<S>                                                                      <C>        <C>          <C>        <C>
Balance, December 31, 1992.............................................        4.7   $     799   $     437  $   1,236
Net income.............................................................     --          --           1,553      1,553
Issuance of common stock:
  Lithia Rentals, Inc..................................................        1.0          25      --             25
Dividends..............................................................     --          --          (1,630)    (1,630)
                                                                         ---------  -----------  ---------  ---------
Balance, December 31, 1993.............................................        5.7         824         360      1,184
Net income.............................................................     --          --           3,514      3,514
Issuance of common stock:
  Lithia Rentals, Inc..................................................         .7          50      --             50
  Discount Auto and Truck Rental, Inc..................................        1.0          20      --             20
Cancellation of common stock:
  Paul Phillips, Inc...................................................        (.5)       (143)        143     --
Dividends..............................................................     --          --          (1,965)    (1,965)
                                                                         ---------  -----------  ---------  ---------
Balance, December 31, 1994.............................................        6.9         751       2,052      2,803
Net income.............................................................     --          --           3,375      3,375
Issuance of common stock:
  Discount Auto and Truck Rental, Inc..................................        2.5          50      --             50
Dividends..............................................................     --          --          (5,377)    (5,377)
                                                                         ---------  -----------  ---------  ---------
Balance, December 31, 1995.............................................        9.4         801          50        851
Net income.............................................................     --          --           2,804      2,804
Issuance of common stock pursuant to restructuring.....................    4,109.9      --          --         --
Dividends..............................................................     --          --            (575)      (575)
                                                                         ---------  -----------  ---------  ---------
Balance, September 30, 1996............................................    4,119.3   $     801   $   2,279  $   3,080
                                                                         ---------  -----------  ---------  ---------
                                                                         ---------  -----------  ---------  ---------
</TABLE>
 
            See accompanying notes to combined financial statements.
 
                                      F-5
<PAGE>
                              LITHIA MOTORS, INC.
                            AND AFFILIATED COMPANIES
 
                       COMBINED STATEMENTS OF CASH FLOWS
 
                                 (IN THOUSANDS)
 
<TABLE>
<CAPTION>
                                                                                          NINE MONTHS ENDED
                                                           YEAR ENDED DECEMBER 31,          SEPTEMBER 30,
                                                       -------------------------------  ----------------------
                                                         1993       1994       1995        1995        1996
                                                       ---------  ---------  ---------  -----------  ---------
                                                                                        (UNAUDITED)
<S>                                                    <C>        <C>        <C>        <C>          <C>
Cash flows from operating activities:
  Net income.........................................  $   1,553  $   3,514  $   3,375   $   2,653   $   2,804
  Adjustments to reconcile net income to net cash
   provided by (used in) operating activities:
    Depreciation and amortization....................      1,803      1,954      1,907       1,222       1,218
    (Gain) loss on sale of assets....................       (184)      (146)      (305)       (126)        180
    Minority interest in income......................        233        458        778         597         627
    Equity in income of affiliate....................        (54)       (55)       (67)        (25)        (40)
    Changes in operating assets and liabilities:
      Trade and lease receivables....................       (682)     1,659       (692)       (570)       (843)
      Inventories....................................     (5,177)    (2,085)     1,432       6,015       2,183
      Other current assets...........................         13       (116)        30          60        (448)
      Prepaid expenses and other.....................        (59)       (20)      (277)       (150)        (71)
      Trade payables.................................        561     (1,793)       609         (56)        (68)
      Accrued liabilities............................          6      1,002        306         389       1,121
      Other long-term liabilities....................        153        358        321         241         711
    Proceeds from sale of vehicles leased to
     others..........................................      4,254      5,239      4,757       3,391       3,909
    Expenditures for vehicles leased to others.......     (6,963)    (6,764)    (6,308)     (5,158)     (5,726)
                                                       ---------  ---------  ---------  -----------  ---------
        Net cash provided by (used in) operating
         activities..................................     (4,543)     3,205      5,866       8,483       5,557
                                                       ---------  ---------  ---------  -----------  ---------
Cash flows from investing activities:
  Notes receivable issued............................       (135)      (142)      (190)       (159)       (488)
  Principal payments received on notes receivable....        142        309         83          86         454
  Principal payments received on notes-related
   party.............................................        201     --         --          --          --
  Proceeds from sale of assets.......................     --              3         10           1         176
  Capital expenditures...............................       (108)      (164)      (524)       (235)       (274)
                                                       ---------  ---------  ---------  -----------  ---------
        Net cash provided by (used in) investing
         activities..................................        100          6       (621)       (307)       (132)
                                                       ---------  ---------  ---------  -----------  ---------
Cash flows from financing activities:
  Net borrowings (repayments) on flooring notes
   payable...........................................      5,443      2,170     (1,628)     (9,207)     (6,095)
  Net borrowings (repayments) on notes payable.......      1,527     (2,312)       235        (390)      2,419
  Principal payments on long-term debt...............     (3,244)    (9,084)    (8,070)     (3,956)    (11,265)
  Proceeds from issuance of long-term debt...........      3,973     11,300     12,529       4,966      10,272
  Proceeds from issuance of common stock and minority
   interest..........................................         25        (73)        50          50      --
  Proceeds from minority interest share receivable...         15        144        142         142         320
  Dividends and distributions........................     (1,802)    (2,263)    (6,105)     (2,447)       (604)
                                                       ---------  ---------  ---------  -----------  ---------
        Net cash provided by (used in) financing
         activities..................................      5,937       (118)    (2,847)    (10,842)     (4,953)
                                                       ---------  ---------  ---------  -----------  ---------
        Net increase (decrease) in cash and cash
         equivalents.................................      1,494      3,093      2,398      (2,666)        472
Cash and cash equivalents at beginning of period.....      2,365      3,859      6,952       6,952       9,350
                                                       ---------  ---------  ---------  -----------  ---------
Cash and cash equivalents at end of period...........  $   3,859  $   6,952  $   9,350   $   4,286   $   9,822
                                                       ---------  ---------  ---------  -----------  ---------
                                                       ---------  ---------  ---------  -----------  ---------
Supplemental disclosures of cash flow information:
  Cash paid during the period for interest...........  $   1,374  $     954  $   1,390   $     797   $     996
                                                       ---------  ---------  ---------  -----------  ---------
                                                       ---------  ---------  ---------  -----------  ---------
Supplemental schedule of noncash financing
 activities:
  Cancellation of common stock.......................  $  --      $     143  $  --       $  --       $  --
  Debt extinguished upon transfer of property........     --         --         --          --           1,112
  Issuance of notes receivable -- minority
   interest..........................................     --         --            678      --          --
                                                       ---------  ---------  ---------  -----------  ---------
                                                       ---------  ---------  ---------  -----------  ---------
</TABLE>
 
            See accompanying notes to combined financial statements.
 
                                      F-6
<PAGE>
                              LITHIA MOTORS, INC.
                            AND AFFILIATED COMPANIES
                     NOTES TO COMBINED FINANCIAL STATEMENTS
                     FOR THE YEARS ENDED DECEMBER 31, 1993,
                    1994 AND 1995 AND THE NINE MONTHS ENDED
                    SEPTEMBER 30, 1995 (UNAUDITED) AND 1996
 
                                 (IN THOUSANDS)
 
(1) SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
 
    ORGANIZATION AND BUSINESS
 
    Lithia Motors, Inc. and Affiliated Companies (the Company) operate in
Medford and Grants Pass, Oregon. The Company serves customers located
principally in southern Oregon. The Company offers a broad range of products and
services including a wide selection of new and used cars and light trucks,
vehicle financing and insurance and replacement parts and service. At its six
locations, the Company offers, collectively, 14 makes of new vehicles including
Chrysler, Toyota, Plymouth, Dodge, Jeep/Eagle, Honda, Saturn, Mazda, Pontiac,
Lincoln, Mercury, Isuzu, Suzuki and Volkswagen.
 
    PRINCIPLES OF COMBINATION
 
    The accompanying combined financial statement reflects the results of
operations, financial position and cash flows of each of the Company's
dealerships and those of its affiliated entities whose operations will be
combined under the Restructuring, using "as if" pooling of interest basis of
accounting. The following entities are affiliated through common ownership and
management:
 
<TABLE>
<S>                                   <C>
Lithia Motors, Inc.                   Subchapter S Corporation
Lithia TLM LLC                        Limited Liability Corporation
Lithia Dodge LLC                      Limited Liability Corporation
Lithia Grants Pass Auto Center LLC    Limited Liability Corporation
Lithia Leasing, Inc.                  Subchapter S Corporation
Discount Auto and Truck Rental, Inc.  Subchapter S Corporation
Lithia Rentals, Inc.                  Subchapter S Corporation
</TABLE>
 
    Lithia TLM LLC, Lithia Dodge LLC and Lithia Grants Pass Auto Center LLC are
limited liability corporations majority owned by Lithia Motors, Inc. The 20%,
25% and 25% minority interests in Lithia TLM LLC, Lithia Dodge LLC and Lithia
Grants Pass Auto Center LLC, respectively have been recorded in the accompanying
financial statements.
 
    All significant intercompany accounts and transactions, consisting
principally of intercompany sales, have been eliminated upon combination.
 
    As stipulated in the Operating Agreements ("the Agreements"), for Lithia TLM
LLC, Lithia Dodge LLC and Lithia's Grants Pass Auto Center LLC the term of the
Companies is for thirty years, terminating in 2025, unless terminated earlier.
In addition, the terms of the agreements limit the transferability of a member's
interest without the consent of the other members. Lithia Motors, Inc. is the
managing member of all Limited Liability Corporations referred to above.
 
    As a limited liability company, each member's liability is limited to
amounts reflected in their respective member accounts.
 
    CASH AND CASH EQUIVALENTS
 
    For purposes of reporting cash flows, the Company considers contracts in
transit and all highly liquid debt instruments with a maturity of three months
or less when purchased to be cash equivalents.
 
                                      F-7
<PAGE>
                              LITHIA MOTORS, INC.
                            AND AFFILIATED COMPANIES
               NOTES TO COMBINED FINANCIAL STATEMENTS (CONTINUED)
                     FOR THE YEARS ENDED DECEMBER 31, 1993,
                    1994 AND 1995 AND THE NINE MONTHS ENDED
                    SEPTEMBER 30, 1995 (UNAUDITED) AND 1996
 
                                 (IN THOUSANDS)
 
(1) SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)
    INVENTORIES
 
    New vehicle, used vehicle and parts and accessories inventories are stated
at the lower of cost or market. Cost is determined by using the last-in,
first-out (LIFO) method.
 
    PROPERTY, PLANT AND EQUIPMENT
 
    Property and equipment are stated at cost and are being depreciated over
their estimated useful lives principally on the straight-line basis. The range
of estimated useful lives are as follows:
 
<TABLE>
<S>                                <C>
Building of improvements                       40 years
Service and equipment                        5 to 10 years
Furniture, signs and fixtures                5 to 10 years
</TABLE>
 
    Expenditures for maintenance, repairs and minor renewals are expensed as
incurred, while significant renewals and betterments are capitalized. When an
asset is retired or otherwise disposed of, the related cost and accumulated
depreciation are removed from the account, and any gain or loss is credited or
charged to income.
 
    INCOME TAXES
 
    The Company is currently an S Corporation for federal and state income tax
reporting purposes. Federal and state income taxes on the income of an S
Corporation are payable by the individual stockholders rather than the
corporation.
 
    The Company's S Corporation status will terminate immediately prior to the
effectiveness of the proposed initial public offering of its common stock
discussed in note 17. At this time the Company will establish its net deferred
tax asset and record an accompanying credit to income tax expense. The
accompanying statements of operations for the year ended December 31, 1995, and
the nine-months ended September 30, 1995 and 1996, reflect provisions for income
taxes on an unaudited pro forma basis, using the asset and liability method, as
if the Company had been a C Corporation, fully subject to federal and state
income taxes.
 
    Under the asset and liability method, deferred income tax assets and
liabilities are recognized for the future tax consequences attributable to
differences between the financial statement carrying amounts of existing assets
and liabilities and their respective tax bases. Deferred income tax assets and
liabilities are measured using enacted tax rates expected to apply to taxable
income in the years in which those temporary differences are expected to be
recovered or settled. The effect on deferred income tax assets and liabilities
of changes in tax rates is recognized in income in the period that includes the
enactment date.
 
    ENVIRONMENTAL LIABILITIES AND EXPENDITURES
 
    Accruals for environmental matters, if any, are recorded in operating
expenses when it is probable that a liability has been incurred and the amount
of the liability can be reasonably estimated. Accrued liabilities are exclusive
of claims against third parties and are not discounted.
 
    In general, costs related to environmental remediation are charged to
expense. Environmental costs are capitalized if the costs increase the value of
the property and/or mitigate or prevent contamination from future operations.
 
                                      F-8
<PAGE>
                              LITHIA MOTORS, INC.
                            AND AFFILIATED COMPANIES
               NOTES TO COMBINED FINANCIAL STATEMENTS (CONTINUED)
                     FOR THE YEARS ENDED DECEMBER 31, 1993,
                    1994 AND 1995 AND THE NINE MONTHS ENDED
                    SEPTEMBER 30, 1995 (UNAUDITED) AND 1996
 
                                 (IN THOUSANDS)
 
(1) SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)
    PRO FORMA NET INCOME PER SHARE
 
    Pro forma net income per share is computed using pro forma net income (as
described in note 11) and is based on the weighted average number of shares of
common stock outstanding and common equivalent shares from stock options
outstanding using the treasury stock method. In accordance with certain
Securities and Exchange Commission (SEC) Staff Accounting Bulletins, such
computations include all common and common equivalent shares issued within 12
months of the offering date as if they were outstanding for all periods
presented using the treasury stock method and the initial public offering price.
In addition, the calculation includes 368 shares deemed to be outstanding
representing the number of shares (at the initial public offering price)
sufficient to fund estimated S Corporation distributions subsequent to September
30, 1996.
 
    FINANCIAL INSTRUMENTS
 
    The carrying amount of cash equivalents, trade receivables, trade payable
and short term borrowing approximate fair value because of the short-term nature
of these instruments. The fair value of long-term debt was estimated by
discounting the future cash flows using market interest rates and does not
differ significantly from that reflected in the financial statements.
 
    Fair value estimates are made at a specific point in time, based on relevant
market information about the financial instrument. These estimates are
subjective in nature and involve uncertainties and matters of significant
judgment and therefore cannot be determined with precision. Changes in
assumptions could significantly affect the estimates.
 
    ADVERTISING
 
    The Company expenses production and other costs of advertising as incurred.
Advertising expense was $1,002, $946, $1,136, $899 and $929 for the years ended
December 31, 1993, 1994, and 1995 and the nine-month periods ended September 30,
1995 and 1996.
 
    CONCENTRATIONS OF CREDIT RISK
 
    Concentrations of credit risk with respect to trade receivables are limited
due to the large number of customers comprising the Company's customer base.
 
    Financial instruments which potentially subject the Company to
concentrations of credit risk consist principally of cash deposits. The Company
generally limits its exposure to credit risk from balances on deposit in
financial institutions in excess of the FDIC-insured limit.
 
    MANAGEMENT ESTIMATES
 
    The preparation of financial statements in conformity with generally
accepted accounting principles requires management to make estimates and
assumptions that affect the reported amounts of assets and liabilities at the
date of the financial statements and revenues and expenses during the reporting
period. The actual outcome of the estimates could differ from the estimates made
in the preparation of the financial statements.
 
    REVENUE RECOGNITION
 
    Revenue from service contract insurance sold by the Company is recorded as
deferred revenue upon initial receipt and recognized as income on a prorated
basis over the term of the policy.
 
                                      F-9
<PAGE>
                              LITHIA MOTORS, INC.
                            AND AFFILIATED COMPANIES
               NOTES TO COMBINED FINANCIAL STATEMENTS (CONTINUED)
                     FOR THE YEARS ENDED DECEMBER 31, 1993,
                    1994 AND 1995 AND THE NINE MONTHS ENDED
                    SEPTEMBER 30, 1995 (UNAUDITED) AND 1996
 
                                 (IN THOUSANDS)
 
(1) SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)
    Finance fees represent revenue earned by the Company for notes placed with
financial institutions in connection with customer vehicle financing. Finance
fees are recognized in income upon acceptance of the credit by the financial
institution. Insurance income represents commissions earned on credit life,
accident and disability insurance sold in connection with the vehicle on behalf
of third-party insurance companies. Insurance commissions are recognized in
income upon customer acceptance of the insurance terms as evidenced by contract
execution. Finance fees and insurance commissions, net of chargebacks, are
classified as other operating revenue in the accompanying combined statement of
operations.
 
    Revenue from the sale of cars is recognized upon delivery, when the sales
contract is signed and down payment has been received. Fleet sales of vehicles
whereby the Company does not take title are shown on a net basis in other
revenue.
 
    MAJOR SUPPLIER AND DEALER AGREEMENT
 
    The Company purchases substantially all of its new vehicles and inventory
from various manufacturers at the prevailing prices charged by the manufacturer
to all franchised dealers. The Company's overall sales could be impacted by the
manufacturer's inability or unwillingness to supply the dealership with an
adequate supply of popular models.
 
    The Company enters into agreements (Dealer Agreements) with each
manufacturer. The Dealer Agreements generally limit the location of the
dealership and retain manufacturer approval rights over changes in dealership
management and ownership. The proposed Restructuring (see Note 17(a)) will
result in the Company's outstanding shares of Class B Common Stock being
transferred to Lithia Holding and will require manufacturers' consent. Because
of the Company's current relationship with each of these manufacturers and
Oregon franchise law that appears to permit reorganizations such as the
Restructuring, the Company does not expect such manufacturers to terminate their
Dealer Agreements. A manufacturer is also entitled to terminate the Dealer
Agreement if the dealership is in material breach of its terms.
 
    The Company's ability to expand operations depends, in part, on obtaining
consents of the manufacturer to the acquisition of additional dealerships.
 
    INTERIM FINANCIAL STATEMENTS
 
    The accompanying unaudited financial statements for the nine-months ended
September 30, 1995 have been prepared on substantially the same basis as the
audited financial statements, and include all adjustments, consisting only of
normal recurring adjustments, necessary for a fair presentation of the financial
information set forth therein.
 
                                      F-10
<PAGE>
                              LITHIA MOTORS, INC.
                            AND AFFILIATED COMPANIES
               NOTES TO COMBINED FINANCIAL STATEMENTS (CONTINUED)
                     FOR THE YEARS ENDED DECEMBER 31, 1993,
                    1994 AND 1995 AND THE NINE MONTHS ENDED
                    SEPTEMBER 30, 1995 (UNAUDITED) AND 1996
 
                                 (IN THOUSANDS)
 
(2) INVENTORIES AND RELATED NOTES PAYABLE
    The new and used vehicle inventory collateralizing related notes payable and
other inventory were as follows:
 
<TABLE>
<CAPTION>
                                                                 DECEMBER 31,
                                                  ------------------------------------------
                                                          1994                  1995           SEPTEMBER 30, 1996
                                                  --------------------  --------------------  --------------------
                                                  INVENTORY    NOTES    INVENTORY    NOTES    INVENTORY    NOTES
                                                    COST      PAYABLE     COST      PAYABLE     COST      PAYABLE
                                                  ---------  ---------  ---------  ---------  ---------  ---------
<S>                                               <C>        <C>        <C>        <C>        <C>        <C>
New and demonstrator vehicles...................  $  16,776  $  17,172  $  13,972  $  15,346  $  12,020  $  12,628
Used vehicles...................................      6,847      4,046      7,532      4,244      7,061        867
Parts and accessories...........................        831     --          1,092     --          1,246     --
                                                  ---------  ---------  ---------  ---------  ---------  ---------
Inventories at FIFO.............................     24,454     21,218     22,596     19,590     20,327     13,495
Less LIFO reserve for new and used vehicles and
 parts inventories..............................      5,322     --          4,896     --          4,810     --
                                                  ---------  ---------  ---------  ---------  ---------  ---------
Inventories at LIFO.............................  $  19,132  $  21,218  $  17,700  $  19,590  $  15,517  $  13,495
                                                  ---------  ---------  ---------  ---------  ---------  ---------
                                                  ---------  ---------  ---------  ---------  ---------  ---------
</TABLE>
 
    If the first-in, first-out (FIFO) method of inventory accounting were used
by the Company, net income would have been higher (lower) by $557, $615 and
$(426) and $(243) and $(86) for the years ended December 31, 1993, 1994 and 1995
and the nine-month periods ended September 30, 1995 and 1996, respectively.
 
    Flooring notes payable consist of 7.125% to 8.25% flooring notes from a bank
secured by new and used vehicles. The flooring arrangements permit the Company
to borrow up to $21,900 in 1995 and 1994 and $27,900 for the nine-month period
ended September 30, 1996, restricted by new and used vehicle levels. The notes
are due within five days of the vehicle being sold or after the vehicle has been
in inventory for one year for new vehicles, six months for program vehicles, and
on a revolving basis for used vehicles.
 
(3) PROPERTY, PLANT AND EQUIPMENT
 
<TABLE>
<CAPTION>
                                                                          DECEMBER 31,
                                                                      --------------------  SEPTEMBER 30,
                                                                        1994       1995         1996
                                                                      ---------  ---------  -------------
<S>                                                                   <C>        <C>        <C>
Buildings and improvements..........................................  $   1,373  $   1,445    $  --
Service and equipment...............................................      1,224      1,431        1,474
Furniture, signs and fixtures.......................................      1,634      1,607        1,773
                                                                      ---------  ---------  -------------
                                                                          4,231      4,483        3,247
Less accumulated depreciation.......................................      1,587      1,840        1,978
                                                                      ---------  ---------  -------------
                                                                          2,644      2,643        1,269
Land................................................................        426        591       --
                                                                      ---------  ---------  -------------
                                                                      $   3,070  $   3,234    $   1,269
                                                                      ---------  ---------  -------------
                                                                      ---------  ---------  -------------
</TABLE>
 
                                      F-11
<PAGE>
                              LITHIA MOTORS, INC.
                            AND AFFILIATED COMPANIES
               NOTES TO COMBINED FINANCIAL STATEMENTS (CONTINUED)
                     FOR THE YEARS ENDED DECEMBER 31, 1993,
                    1994 AND 1995 AND THE NINE MONTHS ENDED
                    SEPTEMBER 30, 1995 (UNAUDITED) AND 1996
 
                                 (IN THOUSANDS)
 
(4) VEHICLES LEASED TO OTHERS AND RELATED LEASE RECEIVABLES
 
<TABLE>
<CAPTION>
                                                                        DECEMBER 31,
                                                                    --------------------  SEPTEMBER 30,
                                                                      1994       1995         1996
                                                                    ---------  ---------  -------------
<S>                                                                 <C>        <C>        <C>
Vehicles leased to others.........................................  $   6,201  $   6,678    $   7,722
Less accumulated depreciation.....................................     (1,276)    (1,352)      (1,416)
                                                                    ---------  ---------  -------------
                                                                        4,925      5,326        6,306
    Less current portion, net.....................................      3,201      3,462        4,099
                                                                    ---------  ---------  -------------
                                                                    $   1,724  $   1,864    $   2,207
                                                                    ---------  ---------  -------------
                                                                    ---------  ---------  -------------
</TABLE>
 
    Lease receivables result from customer leases of vehicles under agreements
which qualify as operating and direct-financing leases. Future minimum lease
income from non-cancelable long-term leases and direct-financing leases are as
follows:
 
<TABLE>
<CAPTION>
                                                                                      DIRECT-
                                                                        OPERATING    FINANCING
                                                                       -----------  -----------
<S>                                                                    <C>          <C>
Year ending December 31:
  1996 (for the three months ended December 31)......................   $     472    $      73
  1997...............................................................       1,415          155
  1998...............................................................       1,070          109
  1999...............................................................         100           67
  2000 and thereafter................................................          17           54
                                                                       -----------       -----
                                                                        $   3,074    $     458
                                                                       -----------       -----
                                                                       -----------       -----
</TABLE>
 
    Vehicles leased to others are stated at cost and depreciated over their
estimated useful lives (5 years) on a straight-line basis.
 
(5) NOTES PAYABLE
    The Company has a 9.00% credit line with a bank for the in-house financing
of vehicle sales and leases. The Company may borrow up to $1,000 or 75% of the
total in-house vehicle receivables under 60 days past due. No amounts were
outstanding as of September 30, 1996. See note 15.
 
(6) LINE OF CREDIT
    The Company obtained a secured line of credit from a bank in the principal
amount of $6.0 million which will be utilized to fund the cash portion of the
acquisitions described in note 17. The line of credit bears interest at prime
plus 75 basis points with interest due monthly during the first year "draw down"
period, after which monthly payments are based on a ten-year amortization
schedule, with final payment due five years from the initial advance.
 
    An additional line of credit of $2.15 million is available for the purchase
of equipment, $1.4 million of which is available for purchasing equipment
associated with future or pending acquisitions. The borrowings under this line
of credit bear interest at prime plus 0.5% (8.75% at September 30, 1996).
 
                                      F-12
<PAGE>
                              LITHIA MOTORS, INC.
                            AND AFFILIATED COMPANIES
               NOTES TO COMBINED FINANCIAL STATEMENTS (CONTINUED)
                     FOR THE YEARS ENDED DECEMBER 31, 1993,
                    1994 AND 1995 AND THE NINE MONTHS ENDED
                    SEPTEMBER 30, 1995 (UNAUDITED) AND 1996
 
                                 (IN THOUSANDS)
 
(7) LONG-TERM DEBT
    Long-term debt consists of the following:
 
<TABLE>
<CAPTION>
                                                                                   DECEMBER 31,
                                                                               --------------------  SEPTEMBER 30,
                                                                                 1994       1995         1996
                                                                               ---------  ---------  -------------
<S>                                                                            <C>        <C>        <C>
Notes payable to officer and director, interest at prime plus 0.5%; due in
 ten equal annual installments beginning one year and ten days subsequent to
 demand by the note holder...................................................  $     925  $   3,865   $     1,868
Notes payable to related parties other than officer and director, interest at
 prime plus or minus 0.5%; due in ten equal annual installments beginning at
 various times subsequent to demand by the note holder.......................        827      1,234         1,285
Notes payable in monthly installments, including interest at 8.75%; maturing
 at various dates through 2000; secured by equipment.........................      1,092      1,404         1,025
Notes payable in monthly installments, including interest at 8.5% or prime
 plus 1% to 1.5%; maturing at various dates through 2000; secured by vehicles
 leased to others............................................................      4,409      5,466         6,545
Mortgages payable in monthly installments of $105, including interest at 7.5%
 to 12%; maturing at various dates through 2013; secured by land and
 buildings...................................................................      1,092        858       --
Other........................................................................         24          1       --
                                                                               ---------  ---------  -------------
                                                                                   8,369     12,828        10,723
Less current maturities......................................................      1,621      2,085         2,713
                                                                               ---------  ---------  -------------
                                                                               $   6,748  $  10,743   $     8,010
                                                                               ---------  ---------  -------------
                                                                               ---------  ---------  -------------
</TABLE>
 
    The schedule of future principal payments on long-term debt after September
30, 1996 is as follows:
 
<TABLE>
<S>                                                                 <C>
Year ending December 31:
  1996 (for the three months ended December 31)...................  $     543
  1997............................................................      2,170
  1998............................................................      5,119
  1999............................................................        547
  2000 and thereafter.............................................      2,344
                                                                    ---------
                                                                    $  10,723
                                                                    ---------
                                                                    ---------
</TABLE>
 
(8) MINORITY INTEREST
    For the years ended December 31, 1994 and 1995 and the nine-month period
ended September 30, 1996, the Company held notes receivable of $142, $678 and
$566, respectively, from minority owners' of the Company. These notes are
secured by the minority owners' interest in the Company and bear interest at .5%
over prime rate and 10.5% respectively. The amount of the receivables are shown
on the balance sheet as a reduction to minority interest.
 
                                      F-13
<PAGE>
                              LITHIA MOTORS, INC.
                            AND AFFILIATED COMPANIES
               NOTES TO COMBINED FINANCIAL STATEMENTS (CONTINUED)
                     FOR THE YEARS ENDED DECEMBER 31, 1993,
                    1994 AND 1995 AND THE NINE MONTHS ENDED
                    SEPTEMBER 30, 1995 (UNAUDITED) AND 1996
 
                                 (IN THOUSANDS)
 
(9) OWNERS' EQUITY
 
    CAPITAL STRUCTURE
 
    The capital structure of the corporations included in the combined balance
sheet at December 31, 1994 is as follows:
 
<TABLE>
<CAPTION>
                                                                          NO PAR COMMON STOCK
                                                              -------------------------------------------
                                                               AUTHORIZED      ISSUED       OUTSTANDING
                                                              -------------  -----------  ---------------
<S>                                                           <C>            <C>          <C>
Lithia Motors, Inc..........................................          1.0            .3             .1
Lithia Leasing, Inc.........................................          1.0            .1             .1
Discount Auto and Truck Rental, Inc.........................         10.0           4.0            4.0
Lithia Rentals, Inc.........................................          5.0           2.7            2.7
</TABLE>
 
    The capital structure of the corporations included in the combined balance
sheet at December 31, 1995 is as follows:
 
<TABLE>
<CAPTION>
                                                                          NO PAR COMMON STOCK
                                                              -------------------------------------------
                                                               AUTHORIZED      ISSUED       OUTSTANDING
                                                              -------------  -----------  ---------------
<S>                                                           <C>            <C>          <C>
Lithia Motors, Inc..........................................          1.0            .3             .1
Lithia Leasing, Inc.........................................          1.0            .1             .1
Discount Auto and Truck Rental, Inc.........................         10.0           6.5            6.5
Lithia Rentals, Inc.........................................          5.0           2.7            2.7
</TABLE>
 
    The capital structure of the corporations included in the combined balance
sheet at September 30, 1996 is as follows:
<TABLE>
<CAPTION>
                                                              NO PAR COMMON STOCK CLASS A
                                                          -----------------------------------
                                                          AUTHORIZED    ISSUED    OUTSTANDING
                                                          -----------  ---------  -----------
<S>                                                       <C>          <C>        <C>
Lithia Motors, Inc......................................    100,000.0     --          --
 
<CAPTION>
 
                                                                  NO PAR COMMON STOCK
                                                          -----------------------------------
                                                          AUTHORIZED    ISSUED    OUTSTANDING
                                                          -----------  ---------  -----------
<S>                                                       <C>          <C>        <C>
Lithia Motors, Inc. -- Class B..........................     25,000.0    4,110.0     4,110.0
Lithia Leasing, Inc.....................................          1.0         .1          .1
Discount Auto and Truck Rental, Inc.....................         10.0        6.5         6.5
Lithia Rentals, Inc.....................................          5.0        2.7         2.7
</TABLE>
 
    While the shares of Class A Common Stock are not convertible into any other
series or class of the Company's securities, each share of Class B Common Stock
is freely convertible into one share of Class A Common Stock at the option of
the holder of the Class B Common Stock. All shares of Class B Common Stock shall
automatically convert to shares of Class A Common Stock (on a share-for-share
basis, subject to the adjustments) on the earliest record date for an annual
meeting of the Company shareholders on which the number of shares of Class B
Common Stock outstanding is less than 1% of the total number of shares of Common
Stock outstanding. Shares of Class B Common Stock may not be transferred to
third parties (except for transfers to certain family members and in other
limited circumstances).
 
                                      F-14
<PAGE>
                              LITHIA MOTORS, INC.
                            AND AFFILIATED COMPANIES
               NOTES TO COMBINED FINANCIAL STATEMENTS (CONTINUED)
                     FOR THE YEARS ENDED DECEMBER 31, 1993,
                    1994 AND 1995 AND THE NINE MONTHS ENDED
                    SEPTEMBER 30, 1995 (UNAUDITED) AND 1996
 
                                 (IN THOUSANDS)
 
(9) OWNERS' EQUITY (CONTINUED)
    Holders of Class A Common Stock are entitled to one vote for each share held
of record, and holders of Class B Common Stock are entitled to ten votes for
each share held of record. The Class A Common Stock and Class B Common Stock
vote together as a single class on all matters submitted to a vote of
shareholders.
 
(10) PRO FORMA INCOME TAXES
    The unaudited pro forma amounts included in the accompanying pro forma
balance sheet as of September 30, 1996, reflect the following unaudited pro
forma adjustments:
 
    - Provisions for income taxes as if the Company had been a C Corporation,
      fully subject to federal and state income taxes.
 
    - A current deferred income tax asset of $1,430 and a non-current deferred
      income tax liability of $598, established to effect the Company's
      conversion to C Corporation status. The net of these amounts will be
      credited to income tax expense as a nonrecurring credit upon the Company's
      conversion to C Corporation status but have been excluded from the pro
      forma statement of income.
 
    - A $3,264 S Corporation distribution payable to the current stockholders.
      This amount represents estimated undistributed S Corporation earnings of
      the Company from January 1, 1996 through the date of the financial
      statements.
 
    The pro forma provision for income taxes reflects the income tax expense
that would have been reported if the Company had been a C Corporation. The
components of unaudited pro forma income taxes are as follows:
 
<TABLE>
<CAPTION>
                                                                                                    NINE MONTHS ENDED
                                                                      YEAR ENDED DECEMBER 31,         SEPTEMBER 30,
                                                                  -------------------------------  --------------------
                                                                    1993       1994       1995       1995       1996
                                                                  ---------  ---------  ---------  ---------  ---------
<S>                                                               <C>        <C>        <C>        <C>        <C>
Pro forma income taxes:
  Current:
    Federal.....................................................  $     490  $   1,292  $   1,487  $   1,161  $   1,538
    State.......................................................        102        269        309        241        320
                                                                  ---------  ---------  ---------  ---------  ---------
      Total current.............................................        592      1,561      1,796      1,402      1,858
  Deferred:
    Federal.....................................................         87        (33)      (164)      (123)      (433)
    State.......................................................         18         (7)       (34)       (25)       (90)
                                                                  ---------  ---------  ---------  ---------  ---------
      Total deferred............................................        105        (40)      (198)      (148)      (523)
                                                                  ---------  ---------  ---------  ---------  ---------
      Total pro forma income taxes..............................  $     697  $   1,521  $   1,598  $   1,254  $   1,335
                                                                  ---------  ---------  ---------  ---------  ---------
                                                                  ---------  ---------  ---------  ---------  ---------
</TABLE>
 
                                      F-15

<PAGE>
                              LITHIA MOTORS, INC.
                            AND AFFILIATED COMPANIES
               NOTES TO COMBINED FINANCIAL STATEMENTS (Continued)
                     For the years ended December 31, 1993,
                    1994 and 1995 and the nine months ended
                    September 30, 1995 (unaudited) and 1996
 
                                 (In thousands)
 
(10) PRO FORMA INCOME TAXES (CONTINUED)
 
    The following tabulation reconciles the expected corporate federal income
tax expense (computed by multiplying the Company's income before minority
interest by 34%) to the Company's unaudited pro forma income tax expense:
 
<TABLE>
<CAPTION>
                                                                                                    NINE MONTHS ENDED
                                                                      YEAR ENDED DECEMBER 31,         SEPTEMBER 30,
                                                                  -------------------------------  --------------------
                                                                    1993       1994       1995       1995       1996
                                                                  ---------  ---------  ---------  ---------  ---------
<S>                                                               <C>        <C>        <C>        <C>        <C>
Expected pro forma income tax expense...........................  $     607  $   1,350  $   1,412  $   1,105  $   1,167
State income taxes, net of federal tax effect...................         78        173        181        145        149
Other, net......................................................         12         (2)         5          4         19
                                                                  ---------  ---------  ---------  ---------  ---------
                                                                  $     697  $   1,521  $   1,598  $   1,254  $   1,335
                                                                  ---------  ---------  ---------  ---------  ---------
                                                                  ---------  ---------  ---------  ---------  ---------
</TABLE>
 
The tax effects of temporary differences that give rise to significant portions
of the unaudited pro forma deferred income tax assets and liability as of
September 30, 1996, are presented below:
 
<TABLE>
<S>                                                                  <C>
Pro forma deferred income tax assets:
  Allowance and accruals...........................................  $   1,430
                                                                     ---------
    Total deferred income tax assets...............................      1,430
 
Pro forma deferred income tax liability:
  Property and equipment, principally due to differences in
   depreciation....................................................       (598)
                                                                     ---------
    Pro forma net deferred income tax asset........................  $     832
                                                                     ---------
                                                                     ---------
</TABLE>
 
    The Company is changing its tax basis method of valuing inventories from the
LIFO method to the FIFO and specific identification methods in 1997. The balance
of the LIFO reserve as of December 31, 1996 will be amortized into taxable
income over a one to six year period, thereby increasing current taxes payable.
This amortization will create a corresponding reduction in the pro forma
deferred tax liability related to inventory and will not impact the Company's
effective tax rate.
 
(11) COMMITMENTS AND CONTINGENCY
 
    RECOURSE PAPER
 
    The Company is contingently liable to banks for recourse paper from the
financing of vehicle sales. The contingent liability at December 31, 1994, 1995
and September 30, 1996 was approximately $77, $206 and $172, respectively.
 
    OPERATING LEASES
 
    Substantially all of the Company's operations are conducted in leased
facilities under noncancelable operating leases with Lithia Properties, LLC
(Lithia Properties) a related party (note 13). The Company and Lithia Properties
recently entered into new lease agreements with respect to the facilities,
effective January 1, 1997. The new leases have terms of 30 years. The Company
will be responsible for property taxes, insurance and maintenance expenses.
Lease payments are subject to an annual cost of living increase.
 
                                      F-16
<PAGE>
                              LITHIA MOTORS, INC.
                            AND AFFILIATED COMPANIES
               NOTES TO COMBINED FINANCIAL STATEMENTS (CONTINUED)
                     FOR THE YEARS ENDED DECEMBER 31, 1993,
                    1994 AND 1995 AND THE NINE MONTHS ENDED
                    SEPTEMBER 30, 1995 (UNAUDITED) AND 1996
 
                                 (IN THOUSANDS)
 
(11) COMMITMENTS AND CONTINGENCY (CONTINUED)
    The minimum rental commitments under operating leases after September 30,
1996 are as follows:
 
<TABLE>
<S>                                                                  <C>
Years ending December 31:
  1996 (for the three months ended December 31)....................  $     668
  1997.............................................................      1,747
  1998.............................................................      1,747
  1999.............................................................      1,747
  2000 and thereafter..............................................      3,494
                                                                     ---------
                                                                     $   9,403
                                                                     ---------
                                                                     ---------
</TABLE>
 
    Rental expense for all operating leases was $1,849, $1,888 $1,993, $1,559
and $1,657 for the years ended December 31, 1993, 1994 and 1995 and the
nine-month periods ended September 30, 1995 and 1996, respectively.
 
    LITIGATION
 
    The Company is involved in various claims and legal actions arising in the
ordinary course of business. In the opinion of management, the ultimate
disposition of these matters will not have a material adverse effect on the
Company's financial position, results of operations or liquidity.
 
(12) PROFIT SHARING PLAN
    The Company has a defined contribution plan and trust covering substantially
all full-time employees. The annual contribution to the plan is at the
discretion of the Board of Directors of the Company. Contributions of $100,
$100, $84, $61 and $74 were recognized for the years ended December 31, 1993,
1994, 1995 and the nine-month periods ended September 30, 1995 and 1996,
respectively. Employees may contribute to the plan under certain circumstances.
 
(13) INVESTMENT IN UNCONSOLIDATED AFFILIATE
    The Company has an investment in Lithia Properties, the members of which are
the Company (20%), Sidney DeBoer (35%), M.L. Dick Heimann (30%) and three of Mr.
DeBoer's children (5% each). This investment is accounted for using the equity
method. The following table summarizes activity in the Company's investment
through September 30, 1996:
 
<TABLE>
<S>                                                                    <C>
Investment in affiliate, December 31, 1993...........................  $     389
Equity in affiliate..................................................         55
Distributions from affiliate.........................................        (20)
                                                                       ---------
Investment in affiliate, December 31, 1994...........................        424
Equity in affiliate..................................................         67
Distributions from affiliate.........................................     --
                                                                       ---------
Investment in affiliate, December 31, 1995...........................        491
Equity in affiliate..................................................         40
Distributions from affiliate.........................................        (40)
                                                                       ---------
Investment in affiliate, September 30, 1996..........................  $     491
                                                                       ---------
                                                                       ---------
</TABLE>
 
                                      F-17
<PAGE>
                              LITHIA MOTORS, INC.
                            AND AFFILIATED COMPANIES
               NOTES TO COMBINED FINANCIAL STATEMENTS (CONTINUED)
                     FOR THE YEARS ENDED DECEMBER 31, 1993,
                    1994 AND 1995 AND THE NINE MONTHS ENDED
                    SEPTEMBER 30, 1995 (UNAUDITED) AND 1996
 
                                 (IN THOUSANDS)
 
(14) STOCK INCENTIVE PLAN
    In April, 1996, the Board and the Company's shareholders adopted the
Company's 1996 Stock Incentive Plan (the Plan). The Plan provides for the
granting of stock-based awards to executive officers (including those who are
directors), to other employees and non-employee consultants of the Company.
Either non-qualified or incentive stock options may be issued under this plan
and are exercisable for a period of up to ten years from the date of grant. The
Plan is permitted to issue up to 685 shares of the Company's Class A Common
Stock. The Company applies APB Opinion No. 25 and related Interpretations in
accounting for its plan. Accordingly, no compensation cost has been recognized
for the Plan. Had compensation cost for the Plan been determined consistent with
FASB Statement 123, the Company's net income and earnings per share would have
been reduced to the pro forma amounts indicated below:
 
<TABLE>
<CAPTION>
                                                                                 SEPTEMBER 30,
                                                                                     1996
                                                                                 -------------
<S>                                                                              <C>
Net income    As reported......................................................    $   2,804
                                                                                 -------------
                                                                                 -------------
              Pro forma........................................................        2,764
                                                                                 -------------
                                                                                 -------------
</TABLE>
 
    The following table summarizes stock option activity through September 30,
1996:
 
<TABLE>
<CAPTION>
                                                                     SHARES     PRICE RANGE
                                                                    ---------  --------------
<S>                                                                 <C>        <C>
Outstanding options at December 31, 1995..........................     --          $   -
Granted...........................................................      439.1   3.02 - 3.32
Exercised.........................................................     --            -
Canceled..........................................................     --            -
                                                                    ---------  --------------
Outstanding options at September 30, 1996.........................      439.1   $3.02 - 3.32
                                                                    ---------  --------------
                                                                    ---------  --------------
</TABLE>
 
    At September 30, 1996, 60 outstanding options were exercisable.
 
(15) RELATED PARTY TRANSACTIONS
    Substantially all of the real property on which the Company's business is
located is owned by Lithia Properties (note 13). The Company, leases its
facilities under various lease agreements from Lithia Properties (note 11).
Recorded in other current assets are deposits relating to these operating leases
of $178, $175 and $175 as of December 31, 1994 and 1995 and September 30, 1996,
respectively.
 
    The Company provides management services to Lithia Properties. Other income
includes management fees of $288 for the years ended December 31, 1993, 1994 and
1995 and $216 and $300 for the nine-month periods ended September 30, 1995 and
1996, respectively.
 
    Lithia Properties leases certain equipment to the Company. Selling, general
and administrative expense includes equipment rental expense of $27, $26, $27,
$12 and $19 for the years ended December 31, 1993, 1994 and 1995 and the
nine-month periods ended September 30, 1995 and 1996, respectively.
 
                                      F-18
<PAGE>
                              LITHIA MOTORS, INC.
                            AND AFFILIATED COMPANIES
               NOTES TO COMBINED FINANCIAL STATEMENTS (CONTINUED)
                     FOR THE YEARS ENDED DECEMBER 31, 1993,
                    1994 AND 1995 AND THE NINE MONTHS ENDED
                    SEPTEMBER 30, 1995 (UNAUDITED) AND 1996
 
                                 (IN THOUSANDS)
 
(15) RELATED PARTY TRANSACTIONS (CONTINUED)
    The Company has notes payable included in long-term debt of $925, $3,865 and
$2,831 as of December 31, 1994, 1995 and September 30, 1996, respectively, to
certain officers and directors. These notes accrue interest at 8.75% and are due
in ten equal annual installments beginning one year and ten days subsequent to
demand by the noteholder.
 
    The Company has agreed to guarantee certain indebtedness of Lithia
Properties incurred in connection with purchases of real property which secures
the loan. This indebtedness amounts to approximately $13,000.
 
    The Company has a short-term payable of $3,044 to Lithia Properties
pertaining to the purchase of equipment. This note accrues interest at prime
plus 0.5 percentage points and was paid subsequent to September 30, 1996.
 
(16) OTHER INCOME
 
<TABLE>
<CAPTION>
                                                                                              NINE MONTHS
                                                                   YEAR ENDED                    ENDED
                                                                  DECEMBER 31,               SEPTEMBER 30,
                                                         -------------------------------  --------------------
                                                           1993       1994       1995       1995       1996
                                                         ---------  ---------  ---------  ---------  ---------
<S>                                                      <C>        <C>        <C>        <C>        <C>
Management fees........................................        288        288        288        216        300
Advertising............................................        108         69         57         37         46
Lawsuit settlement.....................................     --         --            160        160     --
Miscellaneous, net.....................................        157        490        463         67         96
                                                               ---        ---        ---        ---        ---
Other income, net......................................        553        847        968        530        442
                                                               ---        ---        ---        ---        ---
                                                               ---        ---        ---        ---        ---
</TABLE>
 
(17) SUBSEQUENT EVENTS
 
    (a)  STOCKHOLDER DISTRIBUTIONS
 
    As an S Corporation, the Company has paid dividends to its stockholders
partially to provide them with funds to pay income taxes on corporate earnings.
Immediately prior to the completion of the proposed initial public offering, the
Company intends to declare a dividend payable of approximately $3.2 million to
existing stockholders of the Company. This dividend represents undistributed S
Corporation earnings of the Company through the completion of the proposed
initial public offering and the amount of the stockholders' S Corporation tax
bases.
 
    (b)  RESTRUCTURING
 
    On October 8, the Board of Directors approved the filing of a registration
statement with the Securities and Exchange Commission permitting the Company to
sell shares of its Class A common stock. Prior to completion of the offering,
the Company and other affiliated companies will consummate a restructuring which
will result in each of the Company's dealerships and operating divisions
becoming direct or indirect wholly-owned subsidiaries of Lithia Motors, Inc. and
Lithia Holdings, LLC owning all of the outstanding Class B common stock of the
Company.
 
                                      F-19
<PAGE>
                              LITHIA MOTORS, INC.
                            AND AFFILIATED COMPANIES
               NOTES TO COMBINED FINANCIAL STATEMENTS (CONTINUED)
                     FOR THE YEARS ENDED DECEMBER 31, 1993,
                    1994 AND 1995 AND THE NINE MONTHS ENDED
                    SEPTEMBER 30, 1995 (UNAUDITED) AND 1996
 
                                 (IN THOUSANDS)
 
(17) SUBSEQUENT EVENTS (CONTINUED)
    (c)  ACQUISITIONS
 
    The Company has signed definitive agreements to purchase three additional
dealerships described below. These purchases are subject to normal closing
conditions and the approval of the change in ownership by the manufacturers. The
Company will account for these acquisitions as purchases and consolidate the
respective results of operations from the date of consummation of the purchase.
 
    The Company has agreed to pay $2.25 million plus the new car and parts
inventory at seller's cost for certain assets of Roberts Dodge, Inc., a Dodge
dealer in Eugene, Oregon. In addition, the Company will purchase the real
property on which the dealership is located for $2.3 million.
 
    The Company has agreed to pay $1.05 million plus the new car and parts
inventory at seller's cost for Sam Linder, Inc. a Honda, Cadillac, and
Oldsmobile dealership in Salinas, California. In addition, the Company will
purchase the real property on which the dealership is located for $2.33 million.
Closing is scheduled to occur on or before January 1, 1997
 
    The Company has agreed to pay approximately $2.58 million in cash for Melody
Vacaville, Inc., a Toyota and Kia dealership in Vacaville, California. In
addition, the Company will purchase the new vehicle and parts inventory valued
at seller's costs and the used vehicle inventory at the Kelly Wholesale Blue
Book value less any reconditioning costs, estimated to be approximately $4.05
million. The Company is not assuming any material liabilities as part of the
acquisition. The Company will lease the real property and improvements utilized
by the dealership from a third party at a current monthly rental rate of
approximately $35,000. Closing is expected to occur on or before November 15,
1996.
 
    (d)  STOCK SPLIT
 
    The Company effected a 1.37 for 1 stock split in November 10, 1996. All
share and per share amounts have been restated to reflect the split.
 
                                      F-20

<PAGE>
                          INDEPENDENT AUDITORS' REPORT
 
The Board of Directors
Roberts Dodge, Inc. and Affiliated Company:
 
    We have audited the accompanying combined balance sheets of Roberts Dodge,
Inc. and Affiliated Company as of December 31, 1995, and the related combined
statements of operations, changes in owners' equity, and cash flows for each of
the years in the two-year period ended December 31, 1995. These combined
financial statements are the responsibility of the Company's management. Our
responsibility is to express an opinion on these combined financial statements
based on our audits.
 
    We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.
 
    In our opinion, the combined financial statements referred to above present
fairly, in all material respects, the financial position of Roberts Dodge, Inc.
and Affiliated Company as of December 31, 1995 and the results of their
operations and their cash flows for the years in the two-year period ended
December 31, 1995, in conformity with generally accepted accounting principles.
 
                                             KPMG PEAT MARWICK LLP
 
Portland, Oregon
October 25, 1996
 
                                      F-21
<PAGE>
                              ROBERTS DODGE, INC.
                             AND AFFILIATED COMPANY
                            COMBINED BALANCE SHEETS
                       (IN THOUSANDS, EXCEPT SHARE DATA)
 
                                     ASSETS
 
<TABLE>
<CAPTION>
                                                                   DECEMBER 31,   SEPTEMBER 30,
                                                                       1995            1996
                                                                   ------------   --------------
                                                                                   (UNAUDITED)
<S>                                                                <C>            <C>
Current assets:
  Cash and cash equivalents......................................  $     2,069    $       1,270
  Trade receivables, net.........................................          555              740
  Inventories....................................................        4,383            3,550
  Prepaid expenses and other.....................................            7               31
                                                                   ------------         -------
    Total current assets.........................................        7,014            5,591
                                                                   ------------         -------
Property and equipment, net......................................        1,448            1,525
Other assets:
  Goodwill.......................................................           22               19
  Stockholder advances...........................................      --                   251
  Other noncurrent assets........................................          121              128
                                                                   ------------         -------
                                                                           143              398
                                                                   ------------         -------
                                                                   $     8,605    $       7,514
                                                                   ------------         -------
                                                                   ------------         -------
 
                                 LIABILITIES AND OWNERS' EQUITY
Current liabilities:
  Notes payable..................................................  $   --         $         300
  Flooring notes payable.........................................        4,127            3,181
  Current maturities of long-term debt...........................        1,970            1,085
  Trade payables.................................................          370              208
  Accrued liabilities............................................          213              524
                                                                   ------------         -------
    Total current liabilities....................................        6,680            5,298
Long-term debt, less current maturities..........................        1,125            1,063
                                                                   ------------         -------
    Total liabilities............................................        7,805            6,361
                                                                   ------------         -------
Commitments and contingency
Owners' equity:
  Common stock, no par value, 10,000 shares authorized, 100
   shares issued and outstanding.................................          250              250
  Retained earnings..............................................          550              903
                                                                   ------------         -------
    Total owners' equity.........................................          800            1,153
                                                                   ------------         -------
                                                                   $     8,605    $       7,514
                                                                   ------------         -------
                                                                   ------------         -------
</TABLE>
 
            See accompanying notes to combined financial statements.
 
                                      F-22
<PAGE>
                              ROBERTS DODGE, INC.
                             AND AFFILIATED COMPANY
 
                       COMBINED STATEMENTS OF OPERATIONS
 
                                 (IN THOUSANDS)
 
<TABLE>
<CAPTION>
                                                             YEAR ENDED        NINE MONTHS ENDED
                                                            DECEMBER 31,         SEPTEMBER 30,
                                                        --------------------  --------------------
                                                          1994       1995       1995       1996
                                                        ---------  ---------  ---------  ---------
                                                                                  (UNAUDITED)
<S>                                                     <C>        <C>        <C>        <C>
Sales:
  Vehicle.............................................  $  26,383  $  27,999  $  21,025  $  22,772
  Service, parts and other............................      3,588      3,895      2,891      3,250
                                                        ---------  ---------  ---------  ---------
                                                           29,971     31,894     23,916     26,022
                                                        ---------  ---------  ---------  ---------
Cost of sales:
  Vehicle.............................................     23,526     25,086     18,609     20,267
  Service, parts and other............................      2,104      2,184      1,604      1,869
                                                        ---------  ---------  ---------  ---------
                                                           25,630     27,270     20,213     22,136
                                                        ---------  ---------  ---------  ---------
    Gross profit......................................      4,341      4,624      3,703      3,886
Selling, general and administrative...................      3,654      3,828      2,939      3,152
                                                        ---------  ---------  ---------  ---------
    Operating income..................................        687        796        764        734
                                                        ---------  ---------  ---------  ---------
Other income (expense):
  Interest income.....................................         27        101         58        111
  Interest expense....................................       (477)      (602)      (439)      (483)
  Other, net..........................................        (29)       (26)        11          1
                                                        ---------  ---------  ---------  ---------
                                                             (479)      (527)      (370)      (371)
                                                        ---------  ---------  ---------  ---------
    Net income........................................  $     208  $     269  $     394  $     363
                                                        ---------  ---------  ---------  ---------
                                                        ---------  ---------  ---------  ---------
</TABLE>
 
            See accompanying notes to combined financial statements.
 
                                      F-23
<PAGE>
                              ROBERTS DODGE, INC.
                             AND AFFILIATED COMPANY
                COMBINED STATEMENTS OF CHANGES IN OWNERS' EQUITY
                       (IN THOUSANDS, EXCEPT SHARE DATA)
 
<TABLE>
<CAPTION>
                                                                                  COMMON STOCK
                                                                            ------------------------   RETAINED
                                                                              SHARES       AMOUNT      EARNINGS      TOTAL
                                                                            -----------  -----------  -----------  ---------
<S>                                                                         <C>          <C>          <C>          <C>
Balance, December 31, 1993................................................         100    $     250    $     134   $     384
Net income................................................................      --           --              208         208
Distributions.............................................................      --           --              (37)        (37)
                                                                                   ---        -----        -----   ---------
Balance, December 31, 1994................................................         100          250          305         555
Net income................................................................      --           --              269         269
Distributions.............................................................      --           --              (24)        (24)
                                                                                   ---        -----        -----   ---------
Balance, December 31, 1995................................................         100          250          550         800
Net income (unaudited)....................................................      --           --              363         363
Distributions (unaudited).................................................      --           --              (10)        (10)
                                                                                   ---        -----        -----   ---------
Balance, September 30, 1996 (unaudited)...................................         100    $     250    $     903   $   1,153
                                                                                   ---        -----        -----   ---------
                                                                                   ---        -----        -----   ---------
</TABLE>
 
            See accompanying notes to combined financial statements.
 
                                      F-24
<PAGE>
                              ROBERTS DODGE, INC.
                             AND AFFILIATED COMPANY
                       COMBINED STATEMENTS OF CASH FLOWS
 
                                 (IN THOUSANDS)
 
<TABLE>
<CAPTION>
                                                                 YEAR ENDED        NINE MONTHS ENDED
                                                                DECEMBER 31,         SEPTEMBER 30,
                                                            --------------------  --------------------
                                                              1994       1995       1995       1996
                                                            ---------  ---------  ---------  ---------
                                                                                      (UNAUDITED)
<S>                                                         <C>        <C>        <C>        <C>
Cash flows from operating activities:
  Net income..............................................  $     208  $     269  $     394  $     363
  Adjustments to reconcile net earnings to net cash
   provided by (used in) operating activities:
    Depreciation and amortization.........................         65         75         48         59
    Changes in operating assets and liabilities:
      Trade receivables...................................        (10)       (86)       (44)      (184)
      Inventories.........................................     (1,139)       239          3        832
      Other current assets................................        (13)         8          9        (24)
      Trade payables......................................         73        116         62       (162)
      Accrued liabilities.................................         54         33        378        311
      Other noncurrent assets.............................       (108)         9       (130)      (259)
                                                            ---------  ---------  ---------  ---------
        Net cash provided by (used in) operating
         activities.......................................       (870)       663        720        936
                                                            ---------  ---------  ---------  ---------
Cash flows from investing activities:
  Capital expenditures....................................        (88)      (210)      (148)      (132)
                                                            ---------  ---------  ---------  ---------
        Net cash used in investing activities.............        (88)      (210)      (148)      (132)
                                                            ---------  ---------  ---------  ---------
Cash flows from financing activities:
  Net borrowings (repayments) on flooring notes payable...      1,340       (154)      (515)      (946)
  Increase in notes payable...............................     --         --         --            300
  Principal payments on long-term debt....................       (151)      (135)       (98)    (1,147)
  Proceeds from issuance of long-term debt................     --          1,936         83        200
  Distributions...........................................        (37)       (24)       (35)       (10)
                                                            ---------  ---------  ---------  ---------
        Net cash provided by (used in) financing
         activities.......................................      1,152      1,623       (565)    (1,603)
                                                            ---------  ---------  ---------  ---------
Net increase (decrease) in cash...........................        194      2,076          7       (799)
Cash (book overdraft), beginning of period................       (201)        (7)        (7)     2,069
                                                            ---------  ---------  ---------  ---------
Cash (book overdraft), end of period......................  $      (7) $   2,069  $  --      $   1,270
                                                            ---------  ---------  ---------  ---------
                                                            ---------  ---------  ---------  ---------
</TABLE>
 
            See accompanying notes to combined financial statements.
 
                                      F-25

<PAGE>
                              ROBERTS DODGE, INC.
                             AND AFFILIATED COMPANY
                     NOTES TO COMBINED FINANCIAL STATEMENTS
                     FOR THE YEARS ENDED DECEMBER 31, 1994
                   AND 1995 AND AS OF AND FOR THE NINE MONTHS
                      ENDED SEPTEMBER 30, 1996 (UNAUDITED)
 
                                 (IN THOUSANDS)
 
(1) SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
 
    ORGANIZATION AND BUSINESS
 
    Roberts Dodge, Inc. and Affiliated Company (the Company) is an Oregon
Corporation. Its principal business is the retail sales of new Dodge automobiles
obtained through an exclusive dealer agreement with Chrysler Motors Corporation
(Chrysler) and the sale of used cars. In addition, the Company retails and
wholesales replacement parts and provides vehicle servicing. The Company
operates in the Eugene, Oregon area.
 
    PRINCIPLES OF COMBINATION
 
    The accompanying combined financial statements include the accounts of the
following entities which are affiliated through common ownership:
 
    - Roberts Dodge, Inc.
 
    - Sole proprietorship -- real estate
 
    All significant intercompany accounts and transactions, consisting
principally of intercompany rentals, have been eliminated upon combination.
 
    CASH AND CASH EQUIVALENTS
 
    For purposes of reporting cash flows, the Company considers contracts in
transit and all highly liquid debt instruments with a maturity of three months
or less when purchased to be cash equivalents.
 
    INVENTORIES
 
    Vehicles are stated at the lower of cost or market, cost being determined on
a specific identification basis. Parts are stated at the lower of cost or
market, cost being determined on the first-in, first-out (FIFO) basis.
 
    PROPERTY AND EQUIPMENT
 
    Property and equipment are stated at cost and are depreciated over their
estimated useful lives on the declining balance and straight-line basis.
Expenditures for maintenance, repairs and minor renewals are expensed as
incurred, while significant renewals and betterments are capitalized. When an
asset is retired or otherwise disposed of, the related cost and accumulated
depreciation are removed from the account, and any gain or loss is credited or
charged to income.
 
    FEDERAL INCOME TAXES
 
    The Company is organized as a sub-chapter S-Corporation under the Internal
Revenue Code; therefore, the income earned by Roberts Dodge, Inc. is reported on
the personal tax returns of the stockholders. Consequently, no provision for
income taxes has been recorded in the accompanying financial statements.
 
    MAJOR SUPPLIER AND DEALER AGREEMENT
 
    The Company purchases substantially all of its new vehicles and inventory
from Chrysler at the prevailing prices charged by the automaker to all
franchised dealers. The Company's overall sales could be impacted by the
automaker's inability or unwillingness to supply the dealership with an adequate
supply of popular models.
 
                                      F-26
<PAGE>
                              ROBERTS DODGE, INC.
                             AND AFFILIATED COMPANY
               NOTES TO COMBINED FINANCIAL STATEMENTS (CONTINUED)
                     FOR THE YEARS ENDED DECEMBER 31, 1994
                   AND 1995 AND AS OF AND FOR THE NINE MONTHS
                      ENDED SEPTEMBER 30, 1996 (UNAUDITED)
 
                                 (IN THOUSANDS)
 
(1) SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)
    The Dealer Agreement generally limits the location of the dealership and
retains automaker approval rights over changes in dealership management and
ownership. The automaker is also entitled to terminate the agreement if the
dealership is in material breach of the terms.
 
    INTERIM FINANCIAL STATEMENTS
 
    The accompanying unaudited financial statements for the nine-months ended
September 30, 1996 and 1995 have been prepared on substantially the same basis
as the audited financial statements, and include all adjustments, consisting
only of normal recurring adjustments, necessary for a fair presentation of the
financial information set forth therein.
 
    FINANCIAL INSTRUMENTS
 
    The carrying amount of cash equivalents, trade receivables, trade payables
and short term borrowing approximate fair value because of the short-term nature
of these instruments. The fair value of long-term debt was estimated by
discounting the future cash flows using market interest rates and does not
differ significantly from that reflected in the financial statements.
 
    Fair value estimates are made at a specific point in time, based on relevant
market information about the financial instruments. These estimates are
subjective in nature and involve uncertainties and matters of significant
judgment and therefore cannot be determined with precision. Changes in
assumptions could significantly affect the estimates.
 
    ADVERTISING
 
    The Company expenses production and other costs related to advertising as
incurred.
 
    CONCENTRATION OF CREDIT RISK
 
    Financial instruments that potentially subject the Company to concentrations
of credit risk consist principally of cash deposits. Concentrations of credit
risk with respect to customer receivables are limited primarily to Chrysler
Financial Corp. and financial institutions such as regional banks.
 
    MANAGEMENT ESTIMATES
 
    The preparation of financial statements in conformity with generally
accepted accounting principles requires management to make estimates and
assumptions that affect the reported amounts of assets and liabilities at
December 31, 1995 and revenues and expenses during the two-year period then
ended. The actual outcome of the estimates could differ from the estimates made
in the preparation of the financial statements.
 
    REVENUE RECOGNITION
 
    Revenues from vehicle and parts sales and from service operations are
recognized at the time the vehicle is delivered to the customer or service is
completed.
 
    RECOGNITION OF FINANCE FEES AND INSURANCE COMMISSIONS
 
    The Company arranges financing for its customers' vehicle purchases and
arranges insurance in connection therewith. Financing contracts are reviewed by
the Company and are forwarded to Chrysler Financial Corp. and other financial
institutions. The Company receives a fee from the financial institution for
arranging the financing and receives a commission for the sale of an insurance
 
                                      F-27
<PAGE>
                              ROBERTS DODGE, INC.
                             AND AFFILIATED COMPANY
               NOTES TO COMBINED FINANCIAL STATEMENTS (CONTINUED)
                     FOR THE YEARS ENDED DECEMBER 31, 1994
                   AND 1995 AND AS OF AND FOR THE NINE MONTHS
                      ENDED SEPTEMBER 30, 1996 (UNAUDITED)
 
                                 (IN THOUSANDS)
 
(1) SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)
policy. The Company is charged back (chargebacks) for a portion of this fee
should the customer terminate the finance or insurance contract before its
scheduled term. Finance fees and insurance commissions, net of chargebacks, are
classified with Service, Parts and Other revenue in the accompanying statement
of operations.
 
(2) INVENTORIES AND RELATED NOTES PAYABLE
    The new and used vehicle inventory, related collateralizing notes payable,
and other inventory were as follows:
 
<TABLE>
<CAPTION>
                                                       DECEMBER 31, 1995       SEPTEMBER 30, 1996
                                                     ----------------------  ----------------------
                                                      INVENTORY     NOTES     INVENTORY     NOTES
                                                        COST       PAYABLE      COST       PAYABLE
                                                     -----------  ---------  -----------  ---------
<S>                                                  <C>          <C>        <C>          <C>
New and demonstrator vehicles......................   $   2,899   $   3,349   $   2,278   $   2,734
Used vehicles......................................       1,180         778       1,018         447
Parts and accessories..............................         304      --             254      --
                                                     -----------  ---------  -----------  ---------
                                                      $   4,383   $   4,127   $   3,550   $   3,181
                                                     -----------  ---------  -----------  ---------
                                                     -----------  ---------  -----------  ---------
</TABLE>
 
    The automaker finances new and used vehicle purchases by the Company. Floor
plan financing bear interest at prime plus 1% (approximately 9.25% at September
30, 1996). The notes are collateralized by all of the Company's tangible and
intangible personal property, including but not limited to, substantially all
new, used and demonstrator vehicles, parts and accessories inventory, accounts
receivable, and all machinery and equipment. The notes are generally due within
ten days of the sale of the vehicles or within three days after receiving the
sales proceeds, whichever is sooner. Accordingly, floor plan financing is
classified as current in the accompanying balance sheet.
 
(3) PROPERTY AND EQUIPMENT
 
<TABLE>
<CAPTION>
                                                               DECEMBER 31,   SEPTEMBER 30,
                                                                   1995           1996
                                                               -------------  -------------
<S>                                                            <C>            <C>
Buildings and improvements...................................    $   1,047      $   1,046
Service and equipment........................................          204            206
Furniture, signs and fixtures................................           69             69
Construction-in-progress.....................................       --                131
                                                               -------------  -------------
                                                                     1,320          1,452
Less accumulated depreciation................................          293            348
                                                               -------------  -------------
                                                                     1,027          1,104
Land.........................................................          421            421
                                                               -------------  -------------
                                                                 $   1,448      $   1,525
                                                               -------------  -------------
                                                               -------------  -------------
</TABLE>
 
(4) NOTES PAYABLE
    The Company has a $500 revolving line of credit with Chrysler Financial
Corp. which is scheduled to mature on April 15, 1997. Outstanding borrowings by
the Company totaled $300 at September 30,
 
                                      F-28
<PAGE>
                              ROBERTS DODGE, INC.
                             AND AFFILIATED COMPANY
               NOTES TO COMBINED FINANCIAL STATEMENTS (CONTINUED)
                     FOR THE YEARS ENDED DECEMBER 31, 1994
                   AND 1995 AND AS OF AND FOR THE NINE MONTHS
                      ENDED SEPTEMBER 30, 1996 (UNAUDITED)
 
                                 (IN THOUSANDS)
 
(4) NOTES PAYABLE (CONTINUED)
1996. There were no outstanding borrowings at December 31, 1995. Advances under
the credit line accrue interest at variable rates (9.75% at September 30, 1996)
and are subject to the collateral and guaranty provisions in the Chrysler credit
arrangement described in note 5.
 
(5) LONG-TERM DEBT
    Long-term debt consists of the following:
 
<TABLE>
<CAPTION>
                                                                                   DECEMBER 31,   SEPTEMBER 30,
                                                                                       1995           1996
                                                                                   -------------  -------------
<S>                                                                                <C>            <C>
Note payable to Chrysler, interest at 11% or if higher, prime plus 1%, monthly
 installments of $11, maturing in 1997...........................................    $      74      $      30
Note payable to Chrysler, due in monthly installments of $1 plus interest at
 prime plus 1.5%.................................................................           15              8
Demand notes payable to stockholder, interest at prime less 2%...................        1,807            953
Note payable to Chrysler, monthly installments of $1 plus interest at 10.25%.....           46             39
Note payable to Chrysler, due in monthly installments of $15 including interest
 at 9%...........................................................................        1,144          1,113
Other............................................................................            9              5
                                                                                   -------------  -------------
                                                                                         3,095          2,148
Less current maturities..........................................................        1,970          1,085
                                                                                   -------------  -------------
                                                                                     $   1,125      $   1,063
                                                                                   -------------  -------------
                                                                                   -------------  -------------
</TABLE>
 
    The schedule of future principal payments on long-term debt after December
31, 1995 is as follows:
 
<TABLE>
<CAPTION>
                                                                                  DECEMBER 31,
                                                                                      1995
                                                                                  -------------
<S>                                                                               <C>
Year ending:
  1996..........................................................................    $   1,970
  1997..........................................................................          120
  1998..........................................................................          110
  1999..........................................................................          110
  2000 and thereafter...........................................................          785
                                                                                  -------------
                                                                                    $   3,095
                                                                                  -------------
                                                                                  -------------
</TABLE>
 
    The Chrysler notes described above, and the revolving line of credit with
Chrysler are personally guaranteed by the stockholders of the Company.
Substantially all assets of the Company have been pledged as collateral for the
notes. In addition, Chrysler requires guarantees from companies related through
common ownership. The Company has guaranteed certain term notes for Roberts
Ford, Inc. and Frontier Motors, Inc. The combined balances of these obligations
are reflected on the books of the respective companies and totaled $950 at
September 30, 1996.
 
                                      F-29
<PAGE>
                              ROBERTS DODGE, INC.
                             AND AFFILIATED COMPANY
               NOTES TO COMBINED FINANCIAL STATEMENTS (CONTINUED)
                     FOR THE YEARS ENDED DECEMBER 31, 1994
                   AND 1995 AND AS OF AND FOR THE NINE MONTHS
                      ENDED SEPTEMBER 30, 1996 (UNAUDITED)
 
                                 (IN THOUSANDS)
 
(5) LONG-TERM DEBT (CONTINUED)
    Interest paid to stockholders totaled $32 and $71 for the year ended
December 31, 1995 and the nine-month period ended September 30, 1996,
respectively.
 
(6) COMMITMENTS AND CONTINGENCY
 
    RECOURSE PAPER
 
    The Company is contingently liable to Chrysler Financial Corp. for recourse
paper from the financing of vehicle sales. The contingent liability at December
31, 1995 and September 30, 1996 was approximately $231 and $154, respectively.
 
(7) PROFIT SHARING PLAN
    Effective January 1, 1994, the Company established a 401(k) profit-sharing
plan covering substantially all employees. Contributions to the plan include
elective salary reduction by the employees, and matching contributions up to a
stated percentage and discretionary amounts by the Company. Company
contributions totaled $7, $37, and $32 for the years ended December 31, 1994,
1995 and nine-month period ended September 30, 1996, respectively.
 
(8) SUBSEQUENT EVENTS
    The Company has executed a purchase and sale agreement whereby it has agreed
to sell substantially all of its assets to Lithia Motors, Inc. The purchase
price will consist of cash consideration of approximately $2.25 million for
fixed assets and intangible assets, plus an additional amount for the new car
and parts inventory valued at the seller's cost. The purchase price is payable
as (i) $1.75 million plus the cost of the new car and parts inventory in cash at
closing and (ii) a promissory note for $500, with interest at 8.5% per annum,
payable in equal monthly installments for five years. Lithia Motors, Inc. is not
assuming any material liabilities as part of the acquisition. In addition,
Lithia Motors, Inc. will purchase the real property on which the dealership is
located for $2.33 million, payable in cash at closing.
 
    Closing is scheduled to occur on or before November 1, 1996. The purchase is
subject to normal closing conditions and the approval of Chrysler.
 
(9) RELATED PARTY TRANSACTIONS
    R & R Advertising (R & R) is an advertising agency owned by a stockholder of
the Company. The Company purchases all its television and radio advertising
through this agency. Approximately 50% of total advertising is purchased through
R & R. Advertising expense was $527, $463 and $284 for the years ended December
31, 1994 and 1995 and the nine-month period ended September 30, 1996,
respectively.
 
    At September 30, 1996, trade receivables included a $200 balance due from
Frontier Motors, Inc., a dealership owned 70% by the stockholder's of the
Company.
 
                                      F-30
<PAGE>
                          INDEPENDENT AUDITORS' REPORT
 
To the Stockholder
Sam Linder, Inc.
 
    We have audited the accompanying balance sheets of Sam Linder, Inc. (dba Sam
Linder Cadillac-Honda-Oldsmobile) as of December 31, 1995, and the related
statements of operations and accumulated deficit, and cash flows for each of the
years in the two-year period ended December 31, 1995. These financial statements
are the responsibility of the Company's management. Our responsibility is to
express an opinion on these financial statements based on our audits.
 
    We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.
 
    In our opinion, the financial statements referred to above present fairly,
in all material respects, the financial position of Sam Linder, Inc. as of
December 31, 1995, and the results of its operations and cash flows for each of
the years in the two-year period ended December 31, 1995, in conformity with
generally accepted accounting principles.
 
                                             MOSS ADAMS LLP
 
Seattle, Washington
September 17, 1996
 
                                      F-31
<PAGE>
                                SAM LINDER, INC.
                   (DBA SAM LINDER CADILLAC-HONDA-OLDSMOBILE)
                                 BALANCE SHEETS
 
                                     ASSETS
 
<TABLE>
<CAPTION>
                                                                                                     SEPTEMBER 30,
                                                                                                         1996
                                                                                      DECEMBER 31,   -------------
                                                                                          1995
                                                                                      -------------   (UNAUDITED)
<S>                                                                                   <C>            <C>
Current assets:
  Cash and cash equivalents.........................................................  $   1,128,900   $   836,300
  Receivables.......................................................................        537,300       530,100
  Inventories.......................................................................      2,433,400     2,303,300
  Notes receivable..................................................................        170,000        54,000
  Prepaid expenses and other........................................................         19,000        57,700
                                                                                      -------------  -------------
    Total current assets............................................................      4,288,600     3,781,400
Property and equipment, net.........................................................        270,600       359,900
Other assets........................................................................         33,700        31,500
                                                                                      -------------  -------------
                                                                                      $   4,592,900   $ 4,172,800
                                                                                      -------------  -------------
                                                                                      -------------  -------------
 
                                       LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
  Flooring notes payable............................................................  $   2,287,100   $ 2,405,700
  Current maturities of obligation under capital lease..............................       --              23,900
  Trade payables....................................................................        468,500        75,100
  Accrued liabilities...............................................................        209,200       347,400
  Advances from stockholder.........................................................      1,461,500       989,800
                                                                                      -------------  -------------
    Total current liabilities.......................................................      4,426,300     3,841,900
Obligation under capital lease, less current maturities.............................       --              98,000
                                                                                      -------------  -------------
    Total liabilities...............................................................      4,426,300     3,939,900
                                                                                      -------------  -------------
Stockholders' equity:
  Common stock, no par value, 2,500 shares authorized; 500 shares issued and
   outstanding......................................................................      1,000,000     1,000,000
  Accumulated deficit...............................................................       (833,400)     (767,100)
                                                                                      -------------  -------------
    Total stockholders' equity......................................................        166,600       232,900
                                                                                      -------------  -------------
                                                                                      $   4,592,900   $ 4,172,800
                                                                                      -------------  -------------
                                                                                      -------------  -------------
</TABLE>
 
   The accompanying notes are an integral part of these financial statements.
 
                                      F-32
<PAGE>
                                SAM LINDER, INC.
                   (DBA SAM LINDER CADILLAC-HONDA-OLDSMOBILE)
 
                STATEMENTS OF OPERATIONS AND ACCUMULATED DEFICIT
 
<TABLE>
<CAPTION>
                                                                                        NINE MONTHS ENDED
                                                     YEAR ENDED DECEMBER 31,              SEPTEMBER 30,
                                                  ------------------------------  ------------------------------
                                                       1994            1995            1995            1996
                                                  --------------  --------------  --------------  --------------
<S>                                               <C>             <C>             <C>             <C>
                                                                                           (UNAUDITED)
Sales:
  Vehicle.......................................  $   16,112,600  $   22,889,800  $   16,290,100  $   17,614,700
  Service, body and parts.......................       2,692,300       2,550,600       1,904,100       2,306,600
  Finance and lease.............................         620,300       1,417,000       1,011,400         606,500
                                                  --------------  --------------  --------------  --------------
                                                      19,425,200      26,857,400      19,205,600      20,527,800
                                                  --------------  --------------  --------------  --------------
Cost of sales:
  Vehicle.......................................      14,808,400      20,936,700      14,856,100      16,008,500
  Service, body and parts.......................       1,448,600       1,393,500       1,060,900       1,034,100
  Finance and lease.............................         124,000         315,800         272,600         317,500
                                                  --------------  --------------  --------------  --------------
                                                      16,381,000      22,646,000      16,189,600      17,360,100
                                                  --------------  --------------  --------------  --------------
    Gross profit................................       3,044,200       4,211,400       3,016,000       3,167,700
Selling, general and administrative.............       3,038,700       3,928,000       2,785,600       2,867,800
                                                  --------------  --------------  --------------  --------------
    Operating income............................           5,500         283,400         230,400         299,900
                                                  --------------  --------------  --------------  --------------
Other expense (income):
  Interest expense..............................         227,800         346,700         261,300         150,800
  Other, net....................................           3,400             800           2,000          (4,700)
                                                  --------------  --------------  --------------  --------------
                                                         231,200         347,500         263,300         146,100
                                                  --------------  --------------  --------------  --------------
    Net (loss) income...........................        (225,700)        (64,100)        (32,900)        153,800
Accumulated deficit:
  Beginning of period...........................        (542,100)       (769,300)       (769,300)       (833,400)
  Dividends.....................................          (1,500)       --              --               (87,500)
                                                  --------------  --------------  --------------  --------------
  End of period.................................  $     (769,300) $     (833,400) $     (802,200) $     (767,100)
                                                  --------------  --------------  --------------  --------------
                                                  --------------  --------------  --------------  --------------
</TABLE>
 
   The accompanying notes are an integral part of these financial statements.
 
                                      F-33
<PAGE>
                                SAM LINDER, INC.
                   (DBA SAM LINDER CADILLAC-HONDA-OLDSMOBILE)
                            STATEMENTS OF CASH FLOWS
 
<TABLE>
<CAPTION>
                                                                                                NINE MONTHS ENDED
                                                                 YEAR ENDED DECEMBER 31,          SEPTEMBER 30,
                                                                -------------------------  ---------------------------
                                                                   1994          1995          1995           1996
                                                                -----------  ------------  -------------  ------------
<S>                                                             <C>          <C>           <C>            <C>
                                                                                                   (UNAUDITED)
Cash flows from operating activities:
  Net (loss) income...........................................  $  (225,700) $    (64,100) $     (32,900) $    153,800
  Adjustments to reconcile net (loss) income to net cash
   provided by (used in) operating activities.................
    Depreciation and amortization.............................       92,700        92,500         75,200        91,100
    Change in allowance for doubtful accounts.................      --             86,000         89,000         3,000
    Changes in assets and liabilities
      (Increase) decrease in receivables......................     (159,700)      (14,900)       334,000         4,200
      (Increase) decrease in inventories......................      446,500      (235,200)    (1,239,500)      130,100
      (Increase) decrease in other current assets.............        3,500        (6,200)       (81,700)      (38,800)
      (Increase) decrease in other noncurrent assets..........        3,600        (4,700)        (2,500)        2,300
      Increase (decrease) in trade payables...................      (91,500)      261,300        (72,200)     (393,400)
      Increase (decrease) in accrued liabilities..............       70,500       (40,700)       173,100       138,200
      Increase in accrued interest on advances from
       stockholder............................................      103,800       140,200        105,100       --
                                                                -----------  ------------  -------------  ------------
        Net cash provided by (used in) operating activities...      243,700       214,200       (652,400)       90,500
                                                                -----------  ------------  -------------  ------------
Cash flows from investing activities:
  Net collections (increase) of notes receivable..............         (300)      316,200        226,700       116,000
  Acquisition of property and equipment.......................       (3,900)      (17,800)       (17,800)      (49,000)
                                                                -----------  ------------  -------------  ------------
        Net cash provided by (used in) investing activities...       (4,200)      298,400        208,900        67,000
                                                                -----------  ------------  -------------  ------------
Cash flows from financing activities:
  Net borrowings on flooring notes payable....................       81,500       143,300        419,400       118,600
  Principal payments on long-term debt........................      (40,000)      (73,300)       (73,300)      --
  Net borrowings (repayments) on advances from stockholder....     (195,200)      180,000        180,000      (471,700)
  Principal payments on obligations under capital lease.......      --            --            --              (9,500)
  Dividends paid..............................................       (1,500)      --            --             (87,500)
                                                                -----------  ------------  -------------  ------------
  Net cash provided by (used in) financing activities.........     (155,200)      250,000        526,100      (450,100)
                                                                -----------  ------------  -------------  ------------
  Net increase (decrease) in cash and cash equivalents........       84,300       762,600         82,600      (292,600)
Cash and cash equivalents:
  Beginning of period.........................................      282,000       366,300        366,300     1,128,900
                                                                -----------  ------------  -------------  ------------
  End of period...............................................  $   366,300  $  1,128,900  $     448,900  $    836,300
                                                                -----------  ------------  -------------  ------------
                                                                -----------  ------------  -------------  ------------
Supplemental disclosures of cash flow information:
  Cash paid during the period for interest....................  $   124,000  $    206,500  $     261,300  $    150,800
                                                                -----------  ------------  -------------  ------------
                                                                -----------  ------------  -------------  ------------
  Cash paid during the period for income taxes................  $       800  $        800  $         800  $        800
                                                                -----------  ------------  -------------  ------------
                                                                -----------  ------------  -------------  ------------
  Non-cash investing and financing activities:
  Equipment acquired through capital lease....................  $   --       $    --       $    --        $    131,400
                                                                -----------  ------------  -------------  ------------
                                                                -----------  ------------  -------------  ------------
</TABLE>
 
   The accompanying notes are an integral part of these financial statements.
 
                                      F-34

<PAGE>
                                SAM LINDER, INC.
                   (DBA SAM LINDER CADILLAC-HONDA-OLDSMOBILE)
                         NOTES TO FINANCIAL STATEMENTS
 
NOTE 1 -- NATURE OF BUSINESS AND SIGNIFICANT ACCOUNTING POLICIES
 
    ORGANIZATION AND NATURE OF BUSINESS
 
    Sam Linder, Inc., dba Sam Linder Cadillac-Honda-Oldsmobile (the Company),
was established as a corporation on November 30, 1989. The purpose of the
Company is to engage in retail sales of new Cadillac, Honda and Oldsmobile
vehicles obtained through dealership agreements, used vehicles, parts and
service. The Company sells to individuals and commercial businesses located
primarily in the Salinas, California area.
 
    CASH AND CASH EQUIVALENTS
 
    For purposes of reporting cash flows, the Company considers contracts in
transit and all highly liquid debt instruments with an original maturity of
three months or less to be cash equivalents.
 
    INVENTORIES
 
    New vehicle, used vehicle, parts and accessory inventories are stated at the
lower of cost or market. Cost is determined by using the last-in, first-out
(LIFO) method.
 
    PROPERTY AND EQUIPMENT
 
    Property and equipment are stated at cost and are being depreciated over
their estimated useful lives, principally using the straight-line method.
Expenditures for maintenance, repairs and minor renewals are expensed as
incurred, while significant renewals and betterments are capitalized. When an
asset is retired or otherwise disposed of, the related cost and accumulated
depreciation are removed from the account, and any gain or loss is credited or
charged to income.
 
    INCOME TAXES
 
    The Company, with the consent of its stockholder, has elected to be an S
Corporation under the Internal Revenue Code and California Revenue and Taxation
Code. In lieu of corporate income taxes, the stockholders of an S Corporation
are taxed on their proportionate share of the Company's taxable income or
receive a deduction for their proportionate share of the Company's taxable loss.
The Company is subject to a 1.5% California franchise tax on taxable income,
with a minimum amount of $800 payable annually.
 
    INTERIM FINANCIAL STATEMENTS
 
    The accompanying unaudited financial statements for the nine months ended
September 30, 1995 and 1996 have been prepared on substantially the same basis
as the audited financial statements and include all adjustments, consisting only
of normal recurring adjustments, necessary for a fair presentation of the
financial information set forth therein.
 
    ADVERTISING
 
    The Company expenses production and other costs of advertising as incurred.
Advertising expense for the years ended December 31, 1995 and 1994 were $386,100
and $190,700, respectively. Advertising expense for the nine months ended
September 30, 1996 and 1995 were $298,000 (unaudited) and $231,400 (unaudited),
respectively.
 
    CONCENTRATIONS OF CREDIT RISK
 
    Concentration of credit risk with respect to trade receivables is limited
due to the large number of customers comprising the Company's customer base.
Receivables arising from vehicle sales are secured by the related vehicle.
Receivables arising from all other sales are unsecured open accounts.
 
    Financial instruments which potentially subject the Company to
concentrations of credit risk consist principally of cash deposits. At December
31, 1995 and September 30, 1996, the Company has deposits in excess of federally
insured limits.
 
                                      F-35
<PAGE>
                                SAM LINDER, INC.
                   (DBA SAM LINDER CADILLAC-HONDA-OLDSMOBILE)
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
NOTE 1 -- NATURE OF BUSINESS AND SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)
    MANAGEMENT ESTIMATES
 
    The preparation of financial statements in conformity with generally
accepted accounting principles requires management to make estimates and
assumptions that affect the reported amounts of assets and liabilities at
December 31, 1995 and September 30, 1996 and revenues and expenses during the
years ended December 31, 1994 and 1995 and the nine month periods ended
September 30, 1995 and 1996. The actual outcome of the estimates could differ
from the estimates made in the preparation of the financial statements.
 
    REVENUE RECOGNITION
 
    Revenues from vehicle and parts sales and from service operations are
recognized at the time the vehicle is delivered to the customer or service is
completed.
 
    RECOGNITION OF FINANCE FEES AND INSURANCE COMMISSIONS
 
    The Company arranges financing for its customers' vehicle purchases and
arranges insurance in connection therewith. The Company receives a fee from the
financial institution for arranging the financing and receives a commission for
the sale of an insurance policy. The Company is charged back for a portion of
this fee should the customer terminate the finance or insurance contract before
its scheduled term or before specified dates under arrangements with such
institutions. Finance reserves are fees due to the Company from financial
institutions for fees on contracts arranged to finance vehicle purchases.
 
    MAJOR SUPPLIER AND DEALER AGREEMENT
 
    The Company purchases substantially all of its new vehicles and inventory
from automakers at the prevailing prices charged by the automakers to all
franchised dealers. The Company's overall sales could be impacted by the
automaker's ability or unwillingness to supply the dealership with an adequate
supply of popular models. The Dealer Agreement generally limits the location of
the dealership and retains automaker approval rights over changes in dealership
management and ownership. The automaker is also entitled to terminate the
agreement if the dealership is in material breach of the terms.
 
NOTE 2 -- RECEIVABLES
 
<TABLE>
<CAPTION>
                                                                                          SEPTEMBER 30,
                                                                                              1996
                                                                            DECEMBER 31,  -------------
                                                                                1995
                                                                            ------------   (UNAUDITED)
<S>                                                                         <C>           <C>
Trade receivables.........................................................   $  482,900    $   449,300
Finance reserves..........................................................       54,700         97,700
Employee receivables......................................................       26,700         13,100
                                                                            ------------  -------------
                                                                                564,300        560,100
Less allowance for doubtful accounts......................................       27,000         30,000
                                                                            ------------  -------------
                                                                             $  537,300    $   530,100
                                                                            ------------  -------------
                                                                            ------------  -------------
</TABLE>
 
                                      F-36
<PAGE>
                                SAM LINDER, INC.
                   (DBA SAM LINDER CADILLAC-HONDA-OLDSMOBILE)
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
NOTE 3 -- NOTES RECEIVABLE
 
<TABLE>
<CAPTION>
                                                                                          SEPTEMBER 30,
                                                                                              1996
                                                                            DECEMBER 31,  -------------
                                                                                1995
                                                                            ------------   (UNAUDITED)
<S>                                                                         <C>           <C>
Various notes receivable arising from in-house financing of used vehicle
 sales, with payments of principal and interest required weekly,
 semi-monthly, or monthly and terms range from twelve to eighteen months.
 Interest rates range from 8.9% to 19.75%, and the notes are
 collateralized by the related vehicles...................................   $  272,000    $   206,000
Note receivable from related party, with interest at prime plus .50% due
 monthly, principal due on demand, unsecured..............................       50,000        --
                                                                            ------------  -------------
                                                                                322,000        206,000
Less allowance for doubtful accounts......................................     (152,000)      (152,000)
                                                                            ------------  -------------
                                                                             $  170,000    $    54,000
                                                                            ------------  -------------
                                                                            ------------  -------------
</TABLE>
 
NOTE 4 -- INVENTORIES AND FLOORING NOTES PAYABLE
    The new and used vehicle inventory collateralizing related flooring notes
payable and other inventory are as follows:
 
<TABLE>
<CAPTION>
                                                  DECEMBER 31, 1995             SEPTEMBER 30, 1996
                                             ----------------------------  ----------------------------
                                               INVENTORY        NOTES        INVENTORY        NOTES
                                                 COST          PAYABLE         COST          PAYABLE
                                             -------------  -------------  -------------  -------------
                                                                                   (UNAUDITED)
<S>                                          <C>            <C>            <C>            <C>
New and demonstrator vehicles..............  $   1,800,800                 $   1,618,000
Used vehicles..............................      1,059,300                     1,107,100
Parts and accessories......................        225,800                       244,600
                                             -------------                 -------------
Inventories at FIFO........................      3,085,900                     2,969,700
Less LIFO reserve for new and used vehicles
 and parts inventories.....................        652,500                       666,400
                                             -------------  -------------  -------------  -------------
Inventories at LIFO........................  $   2,433,400  $   2,287,100  $   2,303,300  $   2,405,700
                                             -------------  -------------  -------------  -------------
                                             -------------  -------------  -------------  -------------
</TABLE>
 
    If the specific identification and the first-in, first-out (FIFO) methods
had been used in the accompanying financial statements, net loss would have
decreased by $65,900 and $122,000 to net income of $1,800 and net loss of
$103,700 for the years ended December 31, 1995 and 1994, respectively. Net
income would have increased by $52,800 and net loss would have decreased by
$49,400 to net income of $206,600 and net income of $16,500 for the nine months
ended September 30, 1996 and 1995, respectively (unaudited). Stockholder's
equity would have increased to $819,100 and $899,300 (unaudited) at December 31,
1995 and September 30, 1996, respectively.
 
    Notes payable consist of floor plan notes to Bank of America National Trust
and Savings Association, secured by new and used vehicle inventories. The notes
are payable on specific dates after sale of units, with monthly curtailments
including interest at the bank's reference rate plus .75% (8.75% at December 31,
1995). The floor plan agreement requires the Company to meet certain financial
covenants as defined by the agreement. The Company must maintain a current ratio
of 1.25 to 1.0, working capital of $850,000, tangible net worth of $2,000,000
and a ratio of liabilities to tangible net worth of 2.25 to 1.0, all as defined
in the agreement. Additional restrictions apply to incurring direct or
contingent debt, capital expenditures and changes in ownership. Floor plan notes
payable are guaranteed by the Company's majority stockholder.
 
                                      F-37
<PAGE>
                                SAM LINDER, INC.
                   (DBA SAM LINDER CADILLAC-HONDA-OLDSMOBILE)
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
NOTE 4 -- INVENTORIES AND FLOORING NOTES PAYABLE (CONTINUED)
    The Company recognized manufacturers' floor plan interest expense subsidies
of approximately $22,000 and $51,000 for the years ended December 31, 1995 and
1994, respectively, and $20,000 and $17,000 for the nine months ended September
30, 1996 and 1995, respectively (unaudited). These amounts have been offset
against floor plan interest expense in the accompanying statements of
operations.
 
NOTE 5 -- PROPERTY AND EQUIPMENT
 
<TABLE>
<CAPTION>
                                                                            DECEMBER 31,
                                                                                1995
                                                                            ------------  SEPTEMBER 30,
                                                                                              1996
                                                                                          -------------
                                                                                           (UNAUDITED)
<S>                                                                         <C>           <C>
Company vehicles..........................................................   $   32,500    $    43,400
Equipment.................................................................      206,300        243,500
Furniture and fixtures....................................................      299,000        299,000
Leasehold improvements....................................................      278,600        279,500
Signs.....................................................................       13,700         13,700
Equipment under capital lease.............................................       --            131,400
                                                                            ------------  -------------
                                                                                830,100      1,010,500
Less accumulated depreciation and amortization............................      559,500        650,600
                                                                            ------------  -------------
                                                                             $  270,600    $   359,900
                                                                            ------------  -------------
                                                                            ------------  -------------
</TABLE>
 
NOTE 6 -- OBLIGATION UNDER CAPITAL LEASE
    At September 30, 1996, future minimum lease payments for equipment under a
capital lease agreement are as follows:
 
<TABLE>
<S>                                                                        <C>
Year Ending December 31:
  1996 (3 months)........................................................  $   8,300
  1997...................................................................     33,000
  1998...................................................................     33,000
  1999...................................................................     33,000
  2000...................................................................     33,000
  2001...................................................................      5,500
                                                                           ---------
  Total minimum lease payments...........................................    145,800
  Less imputed interest..................................................    (23,900)
                                                                           ---------
  Present value of minimum lease payments................................    121,900
  Less current maturities................................................     23,900
                                                                           ---------
                                                                           $  98,000
                                                                           ---------
                                                                           ---------
</TABLE>
 
NOTE 7 -- TRANSACTIONS WITH RELATED PARTIES
 
    NOTE RECEIVABLE
 
    As further discussed in Note 3, a note receivable is due from an entity
owned by the Company's majority stockholder.
 
    ADVANCES
 
    Advances from the majority stockholder accrue interest at 10% and are
unsecured. These advances are due on demand after December 31, 1996. At December
31, 1995 and September 30, 1996, $600,000 of these advances have been
subordinated to Bank of America National Trust and Savings Association.
 
                                      F-38
<PAGE>
                                SAM LINDER, INC.
                   (DBA SAM LINDER CADILLAC-HONDA-OLDSMOBILE)
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
NOTE 7 -- TRANSACTIONS WITH RELATED PARTIES (CONTINUED)
    MANAGEMENT SERVICES FEE
 
    In 1996, the Company paid $100,000 to an entity affiliated through common
ownership for management services to be provided during 1996. The amount paid is
being amortized monthly, with $75,000 being charged to operations for the nine
months ended September 30, 1996 (unaudited).
 
    LEASE AGREEMENT
 
    As further discussed in Note 8, the Company leases its premises from the
majority stockholder.
 
NOTE 8 -- COMMITMENTS AND CONTINGENCY
    The Company is obligated under a noncancellable operating lease with the
stockholder for the rental of its facilities through November 1999. The Company
is also obligated under a noncancellable operating sublease for the rental of a
car lot through August 1997. An option exists to extend this lease to August
2000.
 
    The Company leases equipment under noncancellable agreements which expire in
May, 2000. Following is a schedule of the approximate future minimum lease
payments under the above noncancellable operating leases:
 
<TABLE>
<CAPTION>
                                                                    STOCKHOLDER    OTHER       TOTAL
                                                                    -----------  ---------  -----------
<S>                                                                 <C>          <C>        <C>
Year Ending December 31:
  1996 (three months).............................................   $  60,000   $   9,900  $    69,900
  1997............................................................     240,000      33,900      273,900
  1998............................................................     240,000       6,800      246,800
  1999............................................................     100,000       2,000      102,000
  2000............................................................      --           1,800        1,800
                                                                    -----------  ---------  -----------
                                                                     $ 640,000   $  54,400  $   694,400
                                                                    -----------  ---------  -----------
                                                                    -----------  ---------  -----------
</TABLE>
 
    Rental expense incurred on operating leases amounted to approximately
$285,000 and $280,000 for the years ended December 31, 1995 and 1994,
respectively, with $240,000 being attributable to the lease with the stockholder
for each of the years. Rental expense incurred on operating leases amounted to
approximately $204,000 (unaudited) for the nine months ended September 30, 1996
and 1995, with $180,000 (unaudited) being attributable to the lease with the
stockholder in each of the six month periods.
 
    ENVIRONMENTAL
 
    Substantially all of the Company's facilities are subject to federal, state
and local provisions regulating the discharge of materials into the environment.
Compliance with these provisions has not had, nor does the Company expect such
compliance to have, any material effect upon the capital expenditures, net
income, financial condition or competitive position of the Company. Management
believes that its current practices and procedures for the control and
disposition of such wastes comply with applicable federal and state
requirements.
 
    During the year ended December 31, 1995, the Company removed its underground
gasoline and used motor oil storage tanks and cleaned up minor contamination
surrounding the tanks. The Company does not expect to incur any further
liability related to this clean-up. The Company has no plans to seek
reimbursement from the State of California for the clean-up under SB 2004, the
Underground Storage Tank Clean-up Fund.
 
    Accruals for environmental matters are recorded in operating expenses when
it is probable that a liability has been incurred and the amount of the
liability can be reasonably estimated.
 
                                      F-39
<PAGE>
                                SAM LINDER, INC.
                   (DBA SAM LINDER CADILLAC-HONDA-OLDSMOBILE)
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
NOTE 8 -- COMMITMENTS AND CONTINGENCY (CONTINUED)
    In general, costs related to environmental remediation are charged to
expense. Environmental costs are capitalized if the costs increase the value of
the property and/or mitigate or prevent contamination from future operations.
 
NOTE 9 -- FAIR VALUE OF SIGNIFICANT FINANCIAL INSTRUMENTS
    The carrying amount of cash equivalents, trade receivables, trade payables
and flooring notes payable approximate fair value because of the short-term
nature of these instruments.
 
    Fair value estimates are made at a specific point in time, based on relevant
market information about the financial instrument. These estimates are
subjective in nature and involve uncertainties and matters of significant
judgment and therefore cannot be determined with precision. Changes in
assumptions could significantly affect the estimates.
 
    The carrying amounts and estimated fair values of the Company's significant
financial instruments, none of which are held for trading purposes, are as
follows:
 
<TABLE>
<CAPTION>
                                                  DECEMBER 31, 1995             SEPTEMBER 30, 1996
                                             ----------------------------  ----------------------------
                                               CARRYING         FAIR         CARRYING         FAIR
                                                AMOUNT          VALUE         AMOUNT          VALUE
                                             -------------  -------------  -------------  -------------
                                                                                   (UNAUDITED)
<S>                                          <C>            <C>            <C>            <C>
Financial assets:
  Notes receivable.........................  $     170,000  $     170,000  $      54,000  $      54,000
Financial liabilities:
  Flooring notes payable...................  $   2,287,100  $   2,287,100  $   2,405,700  $   2,405,700
</TABLE>
 
    The carrying amounts shown in the above table are included in the balance
sheet under the indicated captions.
 
    The following methods and assumptions were used to estimate the fair value
of each class of financial instruments:
 
    NOTES RECEIVABLE
 
    The fair values are based on the current rates offered by the Company for
loans of the same remaining maturities with similar risks and collateral
requirements.
 
    FLOORING NOTES PAYABLE
 
    The carrying amounts approximate fair value because the interest rate
fluctuates with the lender's prime rate.
 
    ADVANCES FROM STOCKHOLDER
 
    It is not practicable to determine the fair value of advances from the
majority stockholder, as the related party nature of the transaction impacts the
repayment terms.
 
NOTE 10 -- LABOR AGREEMENT
    Mechanics account for approximately 25% of the Company's work force and are
covered by a collective bargaining agreement. This agreement was renewed in June
1996 for a three year period.
 
NOTE 11 -- SUBSEQUENT EVENT
    Sam Linder, Inc. has executed a purchase and sale agreement whereby it has
agreed to sell substantially all if its assets to Lithia Motors, Inc. The
purchase price will consist of cash consideration of approximately $1,049,000
for property, plant and equipment and intangible assets, plus an amount for
parts inventory. In addition, the purchaser will acquire the new vehicle
inventories at the cost paid to the manufacturer and used vehicle inventories at
a negotiated value. The sale is subject to customary closing conditions and
approval of the change in ownership by the franchisers.
 
                                      F-40

<PAGE>
                          INDEPENDENT AUDITORS' REPORT
 
To the Stockholders
Melody Vacaville, Inc.
 
    We have audited the accompanying balance sheets of Melody Vacaville, Inc.
(dba Melody Toyota-Kia Vacaville) as of December 31, 1995, and the related
statements of operations, stockholders' deficit, and cash flows for each of the
years in the two-year period ended December 31, 1995. These financial statements
are the responsibility of the Company's management. Our responsibility is to
express an opinion on these financial statements based on our audits.
 
    We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.
 
    In our opinion, the financial statements referred to above present fairly,
in all material respects, the financial position of Melody Vacaville, Inc. as of
December 31, 1995, and the results of its operations and cash flows for each of
the years in the two-year period ended December 31, 1995, in conformity with
generally accepted accounting principles.
 
                                          MOSS ADAMS LLP
 
Seattle, Washington
October 25, 1996
 
                                      F-41
<PAGE>
                             MELODY VACAVILLE, INC.
                       (DBA MELODY TOYOTA-KIA VACAVILLE)
                                 BALANCE SHEETS
 
                                     ASSETS
 
<TABLE>
<CAPTION>
                                                                                                    SEPTEMBER 30,
                                                                                                         1996
                                                                                     DECEMBER 31,   --------------
                                                                                         1995
                                                                                    --------------   (UNAUDITED)
<S>                                                                                 <C>             <C>
Current assets:
  Cash and cash equivalents.......................................................  $    2,013,200  $      362,500
  Receivables.....................................................................         553,000         882,400
  Inventories.....................................................................       4,137,900       4,297,600
  Prepaid expenses and other......................................................          89,200         114,100
                                                                                    --------------  --------------
    Total current assets..........................................................       6,793,300       5,656,600
Property and equipment, net.......................................................         256,000         222,500
                                                                                    --------------  --------------
                                                                                    $    7,049,300  $    5,879,100
                                                                                    --------------  --------------
                                                                                    --------------  --------------
 
                                      LIABILITIES AND STOCKHOLDERS' DEFICIT
Current liabilities:
  Flooring notes payable..........................................................  $    4,054,600  $    3,454,900
  Current maturities of long-term debt............................................         306,300         234,700
  Note payable to related party...................................................        --                50,000
  Trade payables, including retained bank checks..................................       2,343,200       2,433,900
  Accrued liabilities.............................................................         233,700         261,000
                                                                                    --------------  --------------
    Total current liabilities.....................................................       6,937,800       6,434,500
Long-term debt, less current maturities...........................................         584,900         577,700
                                                                                    --------------  --------------
    Total liabilities.............................................................       7,522,700       7,012,200
                                                                                    --------------  --------------
Stockholders' deficit:
  Common stock, no par value, 200,000 shares authorized; 100,000 shares issued and
   outstanding....................................................................       1,881,000       1,881,000
  Additional paid-in capital......................................................         282,000         282,000
  Note receivable from stockholder................................................         (85,200)        (85,200)
  Accumulated deficit.............................................................      (2,551,200)     (3,210,900)
                                                                                    --------------  --------------
    Total stockholders' deficit...................................................        (473,400)     (1,133,100)
                                                                                    --------------  --------------
                                                                                    $    7,049,300  $    5,879,100
                                                                                    --------------  --------------
                                                                                    --------------  --------------
</TABLE>
 
   The accompanying notes are an integral part of these financial statements.
 
                                      F-42
<PAGE>
                             MELODY VACAVILLE, INC.
                       (DBA MELODY TOYOTA-KIA VACAVILLE)
                            STATEMENTS OF OPERATIONS
 
<TABLE>
<CAPTION>
                                                            YEAR ENDED                  NINE MONTHS ENDED
                                                           DECEMBER 31,                   SEPTEMBER 30,
                                                  ------------------------------  ------------------------------
                                                       1994            1995            1995            1996
                                                  --------------  --------------  --------------  --------------
                                                                                           (UNAUDITED)
<S>                                               <C>             <C>             <C>             <C>
Sales:
  Vehicle.......................................  $   33,518,500  $   24,141,500  $   19,417,800  $   19,959,100
  Service and parts.............................       3,478,300       2,608,400       1,983,300       2,248,400
  Finance and lease.............................       1,735,200       1,060,500         878,800         814,900
                                                  --------------  --------------  --------------  --------------
                                                      38,732,000      27,810,400      22,279,900      23,022,400
                                                  --------------  --------------  --------------  --------------
Cost of sales:
  Vehicle.......................................      30,723,200      22,858,400      18,145,000      18,937,700
  Service and parts.............................       1,889,900       1,426,800       1,105,400       1,344,000
  Finance and lease.............................         880,400         572,900         467,600         504,700
                                                  --------------  --------------  --------------  --------------
                                                      33,493,500      24,858,100      19,718,000      20,786,400
                                                  --------------  --------------  --------------  --------------
    Gross profit................................       5,238,500       2,952,300       2,561,900       2,236,000
Selling, General and Administrative.............       4,800,400       4,254,400       3,094,000       2,776,900
                                                  --------------  --------------  --------------  --------------
    Operating income (loss).....................         438,100      (1,302,100)       (532,100)       (540,900)
                                                  --------------  --------------  --------------  --------------
Other Income (Expense):
  Interest expense..............................        (393,400)       (474,700)       (368,300)       (224,100)
  Other, net....................................          53,300         165,000          70,700         105,300
                                                  --------------  --------------  --------------  --------------
                                                        (340,100)       (309,700)       (297,600)       (118,800)
                                                  --------------  --------------  --------------  --------------
Net income (loss)...............................  $       98,000  $   (1,611,800) $     (829,700) $     (659,700)
                                                  --------------  --------------  --------------  --------------
                                                  --------------  --------------  --------------  --------------
</TABLE>
 
   The accompanying notes are an integral part of these financial statements.
 
                                      F-43
<PAGE>
                             MELODY VACAVILLE, INC.
                       (DBA MELODY TOYOTA-KIA VACAVILLE)
                      STATEMENTS OF STOCKHOLDERS' DEFICIT
 
<TABLE>
<CAPTION>
                                                                                          NOTE
                                                       COMMON STOCK        ADDITIONAL  RECEIVABLE
                                                  -----------------------   PAID-IN       FROM      ACCUMULATED
                                                   SHARES       AMOUNT      CAPITAL    STOCKHOLDER    DEFICIT        TOTAL
                                                  ---------  ------------  ----------  -----------  ------------  ------------
<S>                                               <C>        <C>           <C>         <C>          <C>           <C>
Balance, December 31, 1993 (Unaudited)..........     36,328  $  1,531,000  $   --       $  --       $   (573,100) $    957,900
  Note receivable from stockholder..............     --           --           85,200     (85,200)       --            --
  Net income for the year ended December 31,
   1994.........................................     --           --           --          --             98,000        98,000
                                                  ---------  ------------  ----------  -----------  ------------  ------------
Balance, December 31, 1994......................     36,328     1,531,000      85,200     (85,200)      (475,100)    1,055,900
  Net loss for the year ended December 31,
   1995.........................................     --           --           --          --         (1,611,800)   (1,611,800)
  Distribution to stockholder...................     --           --           --          --           (464,300)     (464,300)
  Capital contribution..........................     --           --          196,800      --            --            196,800
  Issuance of common stock......................     12,109       350,000      --          --            --            350,000
  Stock split...................................     51,563       --           --          --            --            --
                                                  ---------  ------------  ----------  -----------  ------------  ------------
Balance, December 31, 1995......................    100,000     1,881,000     282,000     (85,200)    (2,551,200)     (473,400)
  Net loss for the six months ended September
   30, 1996.....................................     --           --           --          --           (659,700)     (659,700)
                                                  ---------  ------------  ----------  -----------  ------------  ------------
Balance, September 30, 1996.....................    100,000  $  1,881,000  $  282,000   $ (85,200)  $ (3,210,900) $ (1,133,100)
                                                  ---------  ------------  ----------  -----------  ------------  ------------
                                                  ---------  ------------  ----------  -----------  ------------  ------------
</TABLE>
 
   The accompanying notes are an integral part of these financial statements.
 
                                      F-44
<PAGE>
                             MELODY VACAVILLE, INC.
                       (DBA MELODY TOYOTA-KIA VACAVILLE)
                            STATEMENT OF CASH FLOWS
 
<TABLE>
<CAPTION>
                                                               YEAR ENDED                NINE MONTHS ENDED
                                                              DECEMBER 31,                 SEPTEMBER 30,
                                                      ----------------------------  ----------------------------
                                                          1994           1995           1995           1996
                                                      -------------  -------------  -------------  -------------
                                                                                            (UNAUDITED)
<S>                                                   <C>            <C>            <C>            <C>
Cash flows from operating activities:
  Net (loss) income.................................  $      98,000  $  (1,519,400) $    (829,700) $    (659,700)
  Adjustments to reconcile net (loss) income to net
   cash provided by (used in) operating activities
    Depreciation and amortization...................        111,100        109,900         51,300         56,100
    Change in allowance for doubtful accounts.......       --               56,000         49,000        (56,000)
    (Gain) loss on disposition of fixed assets......          1,500       (181,000)        14,400          4,000
  Changes in assets and liabilities:
    (Increase) decrease in receivables..............       (206,200)       394,600        151,500       (273,400)
    (Increase) decrease in inventories..............     (1,397,700)       913,000      1,455,900       (159,700)
    (Increase) decrease in other current assets.....        (17,200)       (15,400)       (16,000)       (24,900)
    Increase (decrease) in trade payables...........        (77,000)     2,051,000        522,400         90,700
    Increase (decrease) in accrued liabilities......         84,700       (180,900)      (134,800)        27,300
                                                      -------------  -------------  -------------  -------------
      Net cash provided by (used in) operating
       activities...................................     (1,402,800)     1,627,800      1,264,000       (995,600)
                                                      -------------  -------------  -------------  -------------
Cash flows from investing activities
  Proceeds from sale of land........................       --              600,000       --             --
  Acquisition of property and equipment.............       (163,100)       (20,300)       (19,300)       (26,600)
                                                      -------------  -------------  -------------  -------------
      Net cash provided by (used in) investing
       activities...................................       (163,100)       579,700        (19,300)       (26,600)
                                                      -------------  -------------  -------------  -------------
Cash flows from financing activities:
  Net borrowings (repayments) on flooring notes
   payable..........................................      1,180,100       (350,900)      (943,900)      (599,700)
  Principal payments on long-term debt..............        (99,900)      (547,800)      (194,000)      (170,100)
  Proceeds from long-term debt......................       --              580,000       --              141,300
  Dividends paid....................................       --             (464,300)      --             --
  Issuance of common stock..........................       --              350,000       --             --
  Contribution of capital...........................       --              196,900       --             --
                                                      -------------  -------------  -------------  -------------
      Net cash provided by (used in) financing
       activities...................................      1,080,200       (236,100)    (1,137,900)      (628,500)
                                                      -------------  -------------  -------------  -------------
      Net increase (decrease) in cash and cash
       equivalents..................................       (485,700)     1,971,400        106,800     (1,650,700)
Cash and cash equivalents:
  Beginning of period...............................        527,500         41,800         41,800      2,013,200
                                                      -------------  -------------  -------------  -------------
  End of period.....................................  $      41,800  $   2,013,200  $     148,600  $     362,500
                                                      -------------  -------------  -------------  -------------
                                                      -------------  -------------  -------------  -------------
Supplemental disclosures of cash flow information:
  Cash paid during the period for interest..........  $     393,400  $     474,700  $     368,300  $     224,100
                                                      -------------  -------------  -------------  -------------
                                                      -------------  -------------  -------------  -------------
  Cash paid during the period for income taxes......  $         800  $         800  $         800  $         800
                                                      -------------  -------------  -------------  -------------
                                                      -------------  -------------  -------------  -------------
</TABLE>
 
   The accompanying notes are an integral part of these financial statements.
 
                                      F-45

<PAGE>
                             MELODY VACAVILLE, INC.
                       (DBA MELODY TOYOTA-KIA VACAVILLE)
                         NOTES TO FINANCIAL STATEMENTS
 
NOTE 1 -- NATURE OF BUSINESS AND SIGNIFICANT ACCOUNTING POLICIES
 
    ORGANIZATION AND NATURE OF BUSINESS
 
    Melody Vacaville, Inc., dba Melody Toyota-Kia Vacaville (the Company), was
established as a corporation on January 16, 1990, under the name
Wilson/Malasoma, Inc. In March 1993, the name of the corporation was changed to
Melody Vacaville, Inc. Through October 1995, majority ownership of the Company
was held by an individual who also owned another automotive dealership. In
November 1995, the majority stockholder sold his interest in the Company to the
minority stockholder. Subsequent to the stock transaction, a stock split was
declared, resulting in an increase in the number of shares which the Company is
authorized to issue from 100,000 to 200,000. The 48,437.33 shares outstanding
prior to the split were converted into 100,000 shares.
 
    The purpose of the Company is to engage in retail sales of new Toyota and
Kia vehicles obtained through dealership agreements, used vehicles, parts and
service. The Company sells to individuals and commercial businesses located
primarily in the Vacaville, California area.
 
    MAJOR SUPPLIER AND DEALER AGREEMENT
 
    The Company purchases substantially all of its new vehicles and inventory
from automakers at the prevailing prices charged by the automakers to all
franchised dealers. The Company's overall sales could be impacted by the
automaker's ability or unwillingness to supply the dealership with an adequate
supply of popular models. The Dealer Agreement generally limits the location of
the dealership and retains automaker approval rights over changes in dealership
management and ownership. The automaker is also entitled to terminate the
agreement if the dealership is material breach of the terms.
 
    The Company is presently operating under a dealer agreement with Toyota,
which expires on November 1, 1997. The agreement requires the Company to
maintain specified sales, net working capital, and debt to equity, among other
matters. If the Company is in compliance with the terms of the agreement on
November 1, 1997, Toyota will enter into a new standard six-year dealer
agreement with the Company.
 
    At December 31, 1995 and September 30, 1996, the Company is not in
compliance with certain covenants included in the dealer agreement. Further,
financial information previously provided to Toyota includes various false
representations as to the financial position of the Company. Under the terms of
the agreement, Toyota may treat this as an event that will terminate the dealer
agreement. If the agreement is terminated, the Company will not be able to
continue its existence, unless a suitable replacement franchise is obtained.
However, as further discussed in Note 11, the Company is in the process of
selling the majority of its operating assets and transferring the dealer
agreement to an unrelated entity.
 
    CASH AND CASH EQUIVALENTS
 
    For purposes of reporting cash flows, the Company considers contracts in
transit and all highly liquid debt instruments with a maturity of three months
or less when purchased to be cash equivalents. Bank checks written but not
released as of the balance sheet dates are included in flooring notes payable or
accounts payable, depending on the original classification of the liability
being paid.
 
    INVENTORIES
 
    New vehicle, used vehicle, and parts and accessories inventories are stated
at the lower of cost or market. Cost for new vehicles is determined by using the
last-in, first-out (LIFO) method. Cost for used vehicles is based on the
specifically identified amounts. For parts inventories, cost is based on current
catalog prices, which approximates cost determined using the first-in, first-out
method.
 
                                      F-46
<PAGE>
                             MELODY VACAVILLE, INC.
                       (DBA MELODY TOYOTA-KIA VACAVILLE)
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
NOTE 1 -- NATURE OF BUSINESS AND SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)
    PROPERTY AND EQUIPMENT
 
    Property and equipment are stated at cost and are being depreciated over
their estimated useful lives, principally using the straight-line method.
Expenditures for maintenance, repairs and minor renewals are expensed as
incurred, while significant renewals and betterments are capitalized. When an
asset is retired or otherwise disposed of, the related cost and accumulated
depreciation are removed from the account, and any gain or loss is credited or
charged to income.
 
    INCOME TAXES
 
    The Company, with the consent of its stockholders, has elected to be an S
Corporation under the Internal Revenue Code and California Revenue and Taxation
Code. In lieu of corporate income taxes, the stockholders of an S Corporation
are taxed on their proportionate share of the Company's taxable income or
receive a deduction for their proportionate share of the Company's taxable loss.
The Company is subject to a 1.5% California franchise tax on taxable income,
with a minimum amount of $800 payable annually.
 
    As discussed in Note 16, a portion of a transaction involving the former
majority stockholder has been treated as dividend. Since a proportionately equal
distribution was not paid to the minority stockholder, this could be considered
an event which could terminate the Company's S election. In addition, other
tax-related elections made by the Company could also be jeopardized. If the S
election were to be terminated, the Company would be required to pay Federal
income and State of California franchise tax on taxable income. These financial
statements do not include any adjustments that may be necessary should the S
election be terminated.
 
    INTERIM FINANCIAL STATEMENTS
 
    The accompanying unaudited financial statements for the nine-months ended
September 30, 1995 and 1996 have been prepared on substantially the same basis
as the audited financial statements, and include all adjustments, consisting
only of normal recurring adjustments, necessary for a fair presentation of the
financial information set forth therein.
 
    ADVERTISING
 
    The Company expenses production and other costs of advertising as incurred.
Advertising expense for the years ended December 31, 1995 and 1994 were $700,000
and $854,000, respectively. Advertising expense for the nine months ended
September 30, 1996 and 1995 were $438,700 (unaudited) and $494,500 (unaudited),
respectively.
 
    CONCENTRATIONS OF CREDIT RISK
 
    Concentration of credit risk with respect to trade receivables is limited
due to the large number of customers comprising the Company's customer base.
Receivables arising from vehicle sales are secured by the related vehicle.
Receivables arising from all other sales are unsecured open accounts.
 
    Financial instruments which potentially subject the Company to
concentrations of credit risk consist principally of cash deposits. In the
normal course of business, the Company has balances in excess of federally
insured amounts.
 
    MANAGEMENT ESTIMATES
 
    The preparation of financial statements in conformity with generally
accepted accounting principles requires management to make estimates and
assumptions that affect the reported amounts of assets and liabilities at
December 31, 1995 and September 30, 1996, and revenues and expenses
 
                                      F-47
<PAGE>
                             MELODY VACAVILLE, INC.
                       (DBA MELODY TOYOTA-KIA VACAVILLE)
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
NOTE 1 -- NATURE OF BUSINESS AND SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)
during the years ended December 31, 1994 and 1995, and the nine month periods
ended September 30, 1995 and 1996. The actual outcome of the estimates could
differ from the estimates made in the preparation of the financial statements.
 
    REVENUE RECOGNITION
 
    Revenues from vehicle and parts sales and from service operations are
recognized at the time the vehicle is delivered to the customer or service is
completed.
 
    RECOGNITION OF FINANCE FEES AND INSURANCE COMMISSIONS
 
    The Company arranges financing for its customers' vehicle purchases and
arranges insurance in connection therewith. The Company receives a fee from the
financial institution for arranging the financing and receives a commission for
the sale of an insurance policy. The Company is charged back for a portion of
this fee should the customer terminate the finance or insurance contract before
its scheduled term or before specified dates under arrangements with such
institutions. Finance reserves are fees due to the Company from financial
institutions for fees on contracts arranged to finance vehicle purchases.
 
NOTE 2 -- RECEIVABLES
    Receivables consist of the following:
 
<TABLE>
<CAPTION>
                                                                                SEPTEMBER 30,
                                                                                    1996
                                                                  DECEMBER 31,  -------------
                                                                      1995
                                                                  ------------   (UNAUDITED)
<S>                                                               <C>           <C>
Trade receivables...............................................   $  423,700    $   509,400
Finance reserves................................................      192,300        214,400
Employee receivables............................................        5,200          9,700
Insurance settlement receivable.................................       --            118,300
Advances to majority stockholder................................       77,800        120,600
                                                                  ------------  -------------
                                                                      699,000        972,400
Less allowance for doubtful accounts............................      146,000         90,000
                                                                  ------------  -------------
                                                                   $  553,000    $   882,400
                                                                  ------------  -------------
                                                                  ------------  -------------
</TABLE>
 
    The insurance settlement receivable represents management's estimate of the
proceeds to be realized from a claim arising from the theft of a Company-owned
vehicle. The vehicle, a 1992 Lamborghini with a recorded cost of approximately
$178,000, was stolen on June 24, 1996. A loss of $60,000 has been recognized in
the statement of operations for the nine months ended September 30, 1996,
representing the difference between the recorded cost and the estimated
insurance proceeds. Related debt of $95,800 is included in long-term debt at
September 30, 1996 ($120,800 at December 31, 1995).
 
NOTE 3 -- NOTE RECEIVABLE FROM MAJORITY STOCKHOLDER
    A note receivable from the majority stockholder is due October 1, 1998.
Interest at the same rate charged under the Company's flooring agreement is
payable monthly. The note is secured by the stockholder's shares of the
Company's common stock. Since this amount represents a portion of funds due from
the stockholder for additional paid-in capital, it is reflected as an increase
to stockholders' deficit at December 31, 1995 and September 30, 1996.
 
                                      F-48
<PAGE>
                             MELODY VACAVILLE, INC.
                       (DBA MELODY TOYOTA-KIA VACAVILLE)
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
NOTE 4 -- INVENTORIES AND FLOORING NOTES PAYABLE
    The new and used vehicle inventory collateralizing related notes payable and
other inventory are as follows:
 
<TABLE>
<CAPTION>
                                                  DECEMBER 31, 1995             SEPTEMBER 30, 1996
                                             ----------------------------  ----------------------------
                                               INVENTORY                     INVENTORY
                                                 COST       NOTES PAYABLE      COST       NOTES PAYABLE
                                             -------------  -------------  -------------  -------------
                                                                                   (UNAUDITED)
<S>                                          <C>            <C>            <C>            <C>
New and demonstrator vehicles..............  $   2,812,000                 $   3,420,200
Used vehicles..............................      1,290,700                       954,100
Parts and accessories......................        309,600                       266,900
                                             -------------                 -------------
Inventories at FIFO........................      4,412,300                     4,641,200
Less LIFO reserve for new vehicle
 inventories...............................        274,400                       343,600
                                             -------------  -------------  -------------  -------------
Inventories at LIFO........................  $   4,137,900  $   4,054,600  $   4,297,600  $   3,454,900
                                             -------------  -------------  -------------  -------------
                                             -------------  -------------  -------------  -------------
</TABLE>
 
    If the specific identification and the first-in, first-out (FIFO) methods
had been used in the accompanying financial statements, net loss would have
increased by $47,400 to net loss of $1,659,200 for the year ended December 31,
1995, and net income would have increased by $92,400 to $190,400 for the year
ended December 31, 1994. Net loss would have decreased by $69,200 and increased
by $35,500 to net loss of $590,500 and $865,200 for the nine months ended
September 30, 1996 and 1995, respectively (unaudited). Stockholder's deficit
would have decreased to $199,000 and $806,000 (unaudited) at December 31, 1995
and September 30, 1996, respectively.
 
    Notes payable consist of floor plan notes to Primus Automotive Financial
Services, Inc., (Primus) secured by new and used vehicle inventories, parts
inventories, accounts receivable and furniture, fixtures and equipment, among
other items. The notes are payable on demand, or if no demand is made, on
specific dates after sale of units, with monthly curtailments, including
interest at Primus' prime rate plus .75% to 1.5%, depending on the vehicles
being financed. Floor plan notes payable are guaranteed by the Company's
majority stockholder.
 
    The Company recognized manufacturers' floor plan interest expense subsidies
of approximately $108,000 for the nine months ended September 30, 1996
(unaudited). These amounts have been offset against floor plan interest expense
in the accompanying statements of operations. There were no interest subsidies
for periods prior to December 31 1995.
 
NOTE 5 -- PROPERTY AND EQUIPMENT
 
<TABLE>
<CAPTION>
                                                                                          SEPTEMBER 30,
                                                                                              1996
                                                                            DECEMBER 31,  -------------
                                                                                1995
                                                                            ------------   (UNAUDITED)
<S>                                                                         <C>           <C>
Company vehicles..........................................................   $   34,500    $     2,000
Equipment.................................................................      231,300        231,900
Furniture and fixtures....................................................      321,600        337,100
Leasehold improvements....................................................      122,800        132,900
                                                                            ------------  -------------
                                                                                710,200        703,900
Less accumulated depreciation and amortization............................      454,200        481,400
                                                                            ------------  -------------
                                                                             $  256,000    $   222,500
                                                                            ------------  -------------
                                                                            ------------  -------------
</TABLE>
 
                                      F-49
<PAGE>
                             MELODY VACAVILLE, INC.
                       (DBA MELODY TOYOTA-KIA VACAVILLE)
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
NOTE 6 -- LONG-TERM DEBT
    Long-term debt consists of the following:
 
<TABLE>
<CAPTION>
                                                                                          
                                                                                          
                                                                            DECEMBER 31,  SEPTEMBER 30,
                                                                                1995          1996     
                                                                            ------------  -------------
                                                                                           (UNAUDITED) 
<S>                                                                         <C>           <C>          
Term note payable to Primus Automotive Financial Services, Inc., due in
 monthly installments of $10,000, plus interest at 1.5% above prime (8.25%
 at September 30, 1996). The note is guaranteed by the stockholders, and
 is subject to cross-default provisions included in the flooring agreement
 described in Note 4......................................................   $  590,000    $   500,000
</TABLE>
 
<TABLE>
<CAPTION>
                                                                                           
                                                                                           
                                                                            DECEMBER 31,   SEPTEMBER 30,
                                                                                1995           1996     
                                                                            -------------  -------------
                                                                                                        
                                                                                            (UNAUDITED) 
<S>                                                                         <C>            <C>
Unsecured amounts payable to majority stockholder, due aggregate in
 monthly installments of $2,030, with interest at 10.75% and 13.50%.The
 amounts were loaned to the Company as part of the contribution of
 vehicles discussed in Note 7.............................................   $   --         $    74,500
Unsecured note payable to minority stockholder, due in monthly
 installments of $4,395, including interest at 8%.........................       177,000        140,200
Note payable to Toyota Motor Credit Corporation, due in monthly
 installments of $3,354, including interest at 6.25%. Collateralized by a
 1992 Lamborghini, which was stolen in June 1996 (Note 2). Due to the
 theft of the collateral, the entire note is classified as a current
 liability at September 30, 1996..........................................       120,800         95,800
Other.....................................................................         3,400          1,900
                                                                            -------------  -------------
                                                                                 891,200        812,400
  Current portion.........................................................       306,300        234,700
                                                                            -------------  -------------
  Long-term portion.......................................................   $   584,900    $   577,700
                                                                            -------------  -------------
                                                                            -------------  -------------
</TABLE>
 
    The notes payable to stockholders are subordinated to Primus Automotive
Financial Services, Inc. (Note 4).
 
    Scheduled annual principal maturities on these notes are as follows:
 
<TABLE>
<CAPTION>
                                                                  STOCKHOLDERS     OTHER        TOTAL
                                                                  ------------  -----------  -----------
<S>                                                               <C>           <C>          <C>
Year Ending December 31:
  1996 (three months)...........................................   $   10,500   $   127,700  $   138,200
  1997..........................................................       60,200       120,000      180,200
  1998..........................................................       66,000       120,000      186,000
  1999..........................................................       58,800       120,000      178,800
  2000..........................................................       19,200       110,000      129,200
                                                                  ------------  -----------  -----------
                                                                   $  214,700   $   597,700  $   812,400
                                                                  ------------  -----------  -----------
                                                                  ------------  -----------  -----------
</TABLE>
 
                                      F-50
<PAGE>
                             MELODY VACAVILLE, INC.
                       (DBA MELODY TOYOTA-KIA VACAVILLE)
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
NOTE 7 -- TRANSACTIONS WITH RELATED PARTIES
 
    ADVANCES TO MAJORITY STOCKHOLDER
 
    Advances to the majority stockholder (Note 2) are unsecured,
noninterest-bearing and due on demand.
 
    NOTE RECEIVABLE FROM STOCKHOLDER
 
    As further discussed in Note 3, a note receivable is due from the Company's
majority stockholder.
 
    NOTE PAYABLE
 
    A note payable to the estate of a relative of the minority stockholder is
due 60 days from demand, with interest at 12.5% per annum payable monthly. The
note is collateralized by used car inventory.
 
    NOTES PAYABLE TO STOCKHOLDERS
 
    As discussed in Note 6, the Company has two notes payable to the Company's
stockholders.
 
    EXTENDED WARRANTY CONTRACTS
 
    The Company sells various extended warranty products to its customers. A
portion of these contracts are ultimately reinsured by an entity related through
common ownership. Extended warranty premiums ceded to the reinsurance company
amounted to $12,000 for the year ended December 31, 1995, and $43,000 for the
six months ended June 30, 1996 (unaudited). Information regarding the volume of
insurance premiums ceded for the quarter ending September 30, 1996, is not
available. A different related entity was used to reinsure the extended warranty
products prior to the stock transaction described in Note 1. Information
regarding the volume of insurance premiums ceded to that entity is not
available.
 
    LEASE AGREEMENT
 
    As further discussed in Note 9, the Company leases its premises from the
minority stockholder and the former majority stockholder.
 
    CONTRIBUTION OF VEHICLES
 
    In 1996, the majority stockholder contributed a 1977 Ferrari and a 1984
Rolls Royce to the Company, in exchange for a reduction in amounts due from the
stockholder for advances made. The vehicles were recorded at a value of $33,500
and $27,250, respectively. Subsequently, the stockholder obtained a personal
loan, using the vehicles as collateral. The funds, amounting to approximately
$91,000, were then loaned to the Company (Note 6).
 
    SALE OF LAND AND DISTRIBUTION OF PROCEEDS
 
    Concurrent with the stock transaction described in Note 1, the Company sold
certain land for $600,000, resulting in a gain of $108,000 being recognized in
1995. Directly from escrow, funds amounting to approximately $450,000 were
distributed to the former majority owner. The remaining funds, amounting to
approximately $125,000, were distributed to a dealership owned by the former
majority owner in payment of intercompany accounts payable.
 
                                      F-51
<PAGE>
                             MELODY VACAVILLE, INC.
                       (DBA MELODY TOYOTA-KIA VACAVILLE)
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
NOTE 7 -- TRANSACTIONS WITH RELATED PARTIES (CONTINUED)
    AFFILIATED DEALERSHIP
 
    Through November 1995, the Company had various transactions with another
dealership owned by a stockholder (Note 1). The Company and the related
dealership conducted various transactions, including trading of new and used
vehicles. In addition, the dealerships shared certain common administrative
functions. These transactions are summarized as follows:
 
<TABLE>
<CAPTION>
                                                           YEAR ENDED DECEMBER 31,
                                                          --------------------------  NINE MONTHS ENDED
                                                              1994          1995      SEPTEMBER 30, 1995
                                                          -------------  -----------  ------------------
<S>                                                       <C>            <C>          <C>
Sales of vehicles to affiliate..........................  $   1,508,000  $   763,000     $    763,000
Purchases of vehicles from affiliate....................      1,856,000      719,000          719,000
Payments to affiliate for shared services...............        184,000       69,000           69,000
Receipts from affiliate for shared expenses.............         45,000       54,000           54,000
</TABLE>
 
NOTE 8 -- COMMITMENTS AND CONTINGENCY
 
    LEASES
 
    The Company is obligated under a noncancellable operating lease with the
former majority stockholder and the current minority stockholder for the rental
of its facilities through March 2001. The lease payment is subject to annual
increases based on changes in the Consumer Price Index. The Company has an
option to renew the lease for an additional five years.
 
    The Company also leases equipment under noncancellable agreements which
expire through 1998.
 
    Following is a schedule of the approximate future minimum lease payments
under the above noncancellable operating leases:
 
<TABLE>
<CAPTION>
                                                                 FACILITIES      OTHER        TOTAL
                                                                -------------  ---------  -------------
<S>                                                             <C>            <C>        <C>
Year Ending December 31:
  1996 (three months).........................................  $     107,600  $  12,300  $     119,900
  1997........................................................        430,400     49,400        479,800
  1998........................................................        430,400     12,000        442,400
  1999........................................................        430,400     --            430,400
  2000........................................................        430,400     --            430,400
  2001........................................................        107,600     --            107,600
                                                                -------------  ---------  -------------
                                                                $   1,936,800  $  73,700  $   2,010,500
                                                                -------------  ---------  -------------
                                                                -------------  ---------  -------------
</TABLE>
 
    Rental expense incurred on operating leases amounted to approximately
$470,000 and $462,000 for the years ended December 31, 1995 and 1994,
respectively, with $413,000 and $405,000 being attributable to the lease with
the related parties for each of the years. Rental expense incurred on operating
leases amounted to approximately $347,000 for each of the nine months ended
September 30, 1996 and 1995, with $310,000 being attributable to the lease with
the related parties in each of the nine month periods.
 
    ENVIRONMENTAL
 
    Substantially all of the Company's facilities are subject to federal, state
and local provisions regulating the discharge of materials into the environment.
Compliance with these provisions has not had, nor does the Company expect such
compliance to have, any material effect upon the capital
 
                                      F-52
<PAGE>
                             MELODY VACAVILLE, INC.
                       (DBA MELODY TOYOTA-KIA VACAVILLE)
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
NOTE 8 -- COMMITMENTS AND CONTINGENCY (CONTINUED)
expenditures, net income, financial condition or competitive position of the
Company. Management believes that its current practices and procedures for the
control and disposition of such wastes comply with applicable federal and state
requirements.
 
NOTE 9 -- FAIR VALUE OF SIGNIFICANT FINANCIAL INSTRUMENTS
    Fair value estimates are made at a specific point in time, based on relevant
market information about the financial instrument. These estimates are
subjective in nature and involve uncertainties and matters of significant
judgment and therefore cannot be determined with precision. Changes in
assumptions could significantly affect the estimates.
 
    The carrying amount of cash equivalents, trade receivables, trade payables
and flooring notes payable approximate fair value because of the short-term
nature of these instruments. It is not practicable to estimate the fair values
of advances to the majority stockholder, the note receivable from stockholder,
or notes payable to related parties, as the relationship of the parties to the
Company influences the terms of the instruments, and similar instruments are not
generally available.
 
    The carrying amounts and estimated fair values of the Company's significant
financial instruments, none of which are held for trading purposes, are as
follows:
 
<TABLE>
<CAPTION>
                                                  DECEMBER 31, 1995             SEPTEMBER 30, 1996
                                             ----------------------------  ----------------------------
                                               CARRYING                      CARRYING
                                                AMOUNT       FAIR VALUE       AMOUNT       FAIR VALUE
                                             -------------  -------------  -------------  -------------
                                                                                   (UNAUDITED)
<S>                                          <C>            <C>            <C>            <C>
Financial liabilities:
  Flooring notes payable...................  $   4,054,600  $   4,054,600  $   3,454,900  $   3,454,900
  Long-term debt...........................        301,200        301,200        312,400        312,400
  Note payable -- Primus...................        590,000        590,000        500,000        500,000
</TABLE>
 
    The carrying amounts shown in the above table are included in the balance
sheet under the indicated captions.
 
    The following methods and assumptions were used to estimate the fair value
of each class of financial instruments:
 
    FLOORING NOTES PAYABLE
 
    The carrying amounts approximate fair value because the interest rate
fluctuates with the lender's prime rate.
 
    NOTE PAYABLE TO PRIMUS
 
    The carrying amount approximates fair value because the interest rate
fluctuates with the lender's prime rate.
 
NOTE 10 -- SUBSEQUENT EVENT
    Melody Vacaville, Inc. has executed a purchase and sale agreement whereby it
has agreed to sell substantially all if its assets to Lithia Motors, Inc. The
purchase price will consist of cash consideration of approximately $2,300,000
for property and equipment and intangible assets, plus an amount for parts
inventory. In addition, the purchaser will acquire the new vehicle inventories
at the cost paid to the manufacturer and used vehicle inventories at a
negotiated value. The sale is subject to customary closing conditions and
approval of the change in ownership by the franchisers.
 
                                      F-53

<PAGE>
               [DESCRIPTION OF "PRIORITY YOU" MARKETING CAMPAIGN]
 
                       [INSIDE BACK COVER OF PROSPECTUS]
<PAGE>
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                                ------------------------------------------------
 
    NO PERSON HAS BEEN AUTHORIZED TO GIVE ANY INFORMATION OR TO MAKE ANY
REPRESENTATIONS OTHER THAN THOSE CONTAINED IN THIS PROSPECTUS, AND, IF GIVEN OR
MADE, SUCH INFORMATION OR REPRESENTATIONS MUST NOT BE RELIED UPON AS HAVING BEEN
AUTHORIZED BY THE COMPANY OR THE UNDERWRITERS. THIS PROSPECTUS DOES NOT
CONSTITUTE AN OFFER TO SELL OR A SOLICITATION OF AN OFFER TO BUY ANY SECURITIES
OTHER THAN THE SECURITIES TO WHICH IT RELATES OR AN OFFER TO SELL OR THE
SOLICITATION OF AN OFFER TO BUY SUCH SECURITIES IN ANY CIRCUMSTANCES IN WHICH
SUCH OFFER OR SOLICITATION WOULD BE UNLAWFUL. NEITHER THE DELIVERY OF THIS
PROSPECTUS NOR ANY SALE MADE HEREUNDER SHALL, UNDER ANY CIRCUMSTANCES, CREATE
ANY IMPLICATION THAT THERE HAS BEEN NO CHANGE IN THE AFFAIRS OF THE COMPANY
SINCE THE DATE HEREOF OR THAT THE INFORMATION CONTAINED HEREIN IS CORRECT AS OF
ANY TIME SUBSEQUENT TO ITS DATE.
 
                            ------------------------
 
                               TABLE OF CONTENTS
 
<TABLE>
<CAPTION>
                                                                            PAGE
                                                                            ----
<S>                                                                         <C>
Prospectus Summary........................................................     3
Risk Factors..............................................................     8
Company Restructuring and Prior S Corporation Status......................    15
Recent and Pending Acquisitions...........................................    16
Use of Proceeds...........................................................    18
Dividend Policy...........................................................    18
Capitalization............................................................    19
Dilution..................................................................    20
Selected Combined Financial Data..........................................    21
Pro Forma Combined and Condensed Financial Data...........................    23
Management's Discussion and Analysis of Financial Condition and Results of
 Operations...............................................................    28
Industry..................................................................    36
Business..................................................................    38
Management................................................................    50
Principal Shareholders....................................................    53
Certain Relationships and Related Transactions............................    54
Description of Capital Stock..............................................    56
Shares Eligible for Future Sale...........................................    59
Underwriting..............................................................    60
Legal Matters.............................................................    61
Experts...................................................................    61
Additional Information....................................................    62
Index to Combined Financial Statements....................................   F-1
</TABLE>
 
    UNTIL JANUARY 12, 1997, ALL DEALERS EFFECTING TRANSACTIONS IN THE CLASS A
COMMON STOCK OFFERED HEREBY, WHETHER OR NOT PARTICIPATING IN THIS DISTRIBUTION,
MAY BE REQUIRED TO DELIVER A PROSPECTUS. THIS IS IN ADDITION TO THE OBLIGATION
OF DEALERS TO DELIVER A PROSPECTUS WHEN ACTING AS UNDERWRITERS AND WITH RESPECT
TO THEIR UNSOLD ALLOTMENTS OR SUBSCRIPTIONS.
 
                                2,500,000 SHARES
 
                                     [LOGO]
                              LITHIA MOTORS, INC.
 
                              CLASS A COMMON STOCK
 
                               ------------------
 
                                   PROSPECTUS
 
                               ------------------
 
                                  FURMAN SELZ
                                 DAIN BOSWORTH
                                  INCORPORATED
                            EVEREN SECURITIES, INC.
 
                            DATED DECEMBER 18, 1996
 
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