LITHIA MOTORS INC
10-K405, 1997-03-31
AUTO DEALERS & GASOLINE STATIONS
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                                 UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                           WASHINGTON, D. C.  20549
                                   FORM 10-K
                             ____________________

          [X]    ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE 
                        SECURITIES EXCHANGE ACT OF 1934 
                 For the Fiscal Year Ended:  December 31, 1996
                                      OR
          [ ]  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE 
                        SECURITIES EXCHANGE ACT OF 1934
                      COMMISSION FILE NUMBER:  000-21789
                              LITHIA MOTORS, INC. 
             (Exact name of registrant as specified in its charter)

                  OREGON                                    93-0572810
 (State or other jurisdiction of incorporation           (I.R.S. Employer
             or organization)                           Identification No.)

   360 E. JACKSON STREET, MEDFORD, OREGON                      97501
  (Address of principal executive offices)                  (Zip Code)

                                  541-776-6899
                             ____________________

              (Registrant's telephone number including area code)
       SECURITIES REGISTERED PURSUANT TO SECTION 12(b) OF THE ACT:  NONE
          SECURITIES REGISTERED PURSUANT TO SECTION 12(g) OF THE ACT:
                   CLASS A COMMON STOCK, WITHOUT PAR VALUE
                               (Title of Class)
                             ____________________

Indicate by check mark whether the Registrant (1) has filed all reports 
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 
1934 during the preceding 12 months (or for such shorter period that the 
Registrant was required to file such reports), and (2) has been subject to 
such filing requirements for the past 90 days: Yes [X]    No [ ]

Indicate by check mark if disclosure of delinquent filers pursuant to Item 
405 of Regulation S-K is not contained herein, and will not be contained, to 
the best of Registrant's knowledge, in definitive proxy or information 
statements incorporated by reference in Part III of this Form 10-K, or any 
amendment to this Form 10-K. [X]

The aggregate market value of the voting stock held by non-affiliates of the 
Registrant is $25,773,750 as of February 28, 1997 based upon the last sales 
price ($10.875) as reported by the Nasdaq National Market System.

The number of shares outstanding of the Registrant's Common Stock as of 
February 28, 1997 was: Class A:  2,895,550 shares and Class B: 4,110,000 
shares.

The Index to Exhibits appears on page 22 of this document.

                      DOCUMENTS INCORPORATED BY REFERENCE

The Registrant has incorporated into Part III of Form 10-K, by reference, 
portions of its Information Statement, relating to the 1997 Annual Meeting of 
Shareholders.  

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<PAGE>


                              LITHIA MOTORS, INC.
                         1996 FORM 10-K ANNUAL REPORT
                               TABLE OF CONTENTS
                                                                           Page
                                                                           ----
                                    PART I

Item 1.   Business                                                           2

Item 2.   Properties                                                         9

Item 3.   Legal Proceedings                                                  10

Item 4.   Submission of Matters to a Vote of Security Holders                10

                                    PART II

Item 5.   Market for Registrant's Common Equity and Related Stockholder 
          Matters                                                            11

Item 6.   Selected Financial Data                                            11

Item 7.   Management's Discussion and Analysis of Financial Condition and
          Results of Operations                                              13

Item 8.   Financial Statements and Supplementary Data                        21

Item 9.   Changes in and Disagreements With Accountants on Accounting
          and Financial Disclosure                                           21

                                   PART III

Item 10.   Directors and Executive Officers of the Registrant                21

Item 11.   Executive Compensation                                            22

Item 12.   Security Ownership of Certain Beneficial Owners and Management    22

Item 13.   Certain Relationships and Related Transactions                    22

                                   PART IV

Item 14.   Exhibits, Financial Statement Schedules and Reports on Form 8-K   22

Signatures                                                                   26


                                       1
<PAGE>

                                    PART I

ITEM 1.  BUSINESS

FORWARD LOOKING STATEMENTS AND RISK FACTORS
This Form 10-K contains forward looking statements.  These statements are 
necessarily subject to risk and uncertainty.  Actual results could differ 
materially from those projected in these forward looking statements as a 
result of certain risk including those set forth in the Company's initial 
public offering prospectus dated December 18, 1996.  These risk factors 
include, but are not limited to, the cyclical nature of automobile sales, the 
intense competition in the automobile retail industry and the Company's 
ability to negotiate profitable acquisitions and secure manufacturer 
approvals for such acquisitions.

INTRODUCTION
Lithia Motors, Inc. (the "Company" or "Lithia"), an Oregon corporation, 
was founded in 1946 and its two senior executives, Sidney B. DeBoer and M. L. 
Dick Heimann, have managed the Company's operations for over 25 years.  
Lithia is one of the larger retailers of new and used vehicles in the western 
United States, offering 16 domestic and imported makes of new automobiles and 
light trucks at eight locations. As an integral part of its operations, the 
Company arranges related financing and insurance and sells parts, service and 
ancillary products.  Most of the Company's operations are currently located 
in Medford, Oregon, where it has a market share of over 40 percent.   The 
Company has agreed to acquire certain assets and dealership operations from 
Magnussen Dodge Isuzu in Concord, California, and Magnussen - Barbee Ford, 
Lincoln Mercury in Napa, California.

DEALERSHIP OPERATIONS
The Company owns and operates eight dealership locations in Oregon, five in 
Medford and one each in Grants Pass and Eugene, Oregon and one in Vacaville, 
California. Each of the Company's dealerships sells new and used vehicles and 
related automotive parts and services. The Company's primary target market 
comprises middle-income customers seeking moderately-priced vehicles. The 
Company offers 16 makes of new vehicles, including Chrysler, Toyota, 
Plymouth, Dodge, Jeep/Eagle, Honda, Saturn, Mazda, Pontiac, Lincoln, Mercury, 
Isuzu, Suzuki, Kia and Volkswagen. 

NEW VEHICLE SALES.  The Company sells 16 domestic and imported brands ranging 
from economy to luxury cars, as well as sport utility vehicles, minivans and 
light trucks. The Company purchases substantially all of its new car 
inventory directly from manufacturers who allocate new vehicles to 
dealerships based on the amount of vehicles sold by the dealership and by the 
dealership's market area. The Company also exchanges vehicles with other 
dealers from time to time to accommodate customer demand and to balance 
inventory. 

As required by law, the Company posts the manufacturer's suggested retail 
price on every new vehicle. As is customary in the automobile industry, the 
final sales price of a new  vehicle is generally negotiated with the 
customer. However, at the Company's Saturn dealership, the final sales price 
does not deviate from the posted price. The Company is

                                       2
<PAGE>

continually evaluating its pricing practices and policies in light of 
changing consumer preferences and competitive factors. 

The Company sells vehicles from the factory to a fleet purchaser utilizing 
(i) "book only" fleet sales in which the Company never takes title of a 
vehicle; or (ii) fleet sales which pass through the Company's inventory. The 
Company realizes substantially less profit per vehicle on fleet sales than it 
does through retail sales. For "book only" fleet sales, only the net 
revenue is included in the Company's revenue. 

USED VEHICLE SALES.  The Company offers a variety of makes and models of used 
cars and light trucks of varying model years and prices. Used vehicle sales 
are an important part of the Company's overall profitability.  The Company 
has made a strategic commitment to emphasize used vehicle sales.  As part of 
its focus on used vehicle sales, the Company retains a full-time used vehicle 
manager at each of its locations and has allocated additional financing and 
display space to this effort.  The Company believes there is substantial 
consumer demand for quality used vehicles, given the escalating prices of new 
vehicles. 

The Company sells used vehicles to retail customers and, in the case of 
vehicles in poor condition or vehicles which have not sold within a specified 
period of time, to other dealers and to wholesalers.  

The Company acquires the majority of its used vehicles through customer 
trade-ins. The Company also acquires its used vehicles at "closed" auctions 
which may be attended only by new vehicle dealers and which offer off-lease, 
rental and fleet vehicles, and at "open" auctions which offer repossessed 
vehicles and vehicles being sold by other dealers. 

The Company sells the majority of its used vehicles to retail purchasers. In 
an effort to reach the Company's objective of two used vehicle sales for 
every new vehicle sale, the Company employs innovative marketing programs, 
such as "Priority You," which offers a 60-day/3,000-mile warranty and a 
10-day/500-mile "no questions asked" exchange program on every used vehicle 
it sells in order to generate customer confidence in his or her purchasing 
decision. Each dealership's used vehicle manager is responsible for the 
purchasing and pricing of the used vehicle inventory. The Company strives to 
sell each of its used vehicles within 60 days of acquisition and financially 
motivates its used vehicle managers to effect such sales within that period. 

VEHICLE FINANCING AND LEASING.  The Company believes that its customers' 
ability to obtain financing at its dealerships is critical to its ability to 
sell new and used vehicles and ancillary products and services. The Company 
provides a variety of financing and leasing alternatives in order to meet the 
specific needs of each potential customer. The Company believes its ability 
to obtain customer-tailored financing on a "same day" basis provides it 
with an advantage over many of its competitors, particularly smaller 
competitors who lack the resources to offer vehicle financing or who do not 
generate sufficient volume to attract the diversity of financing sources that 
are available to the Company. Because of the high profit margins which are 
typically generated through sales of Financing and Insurance ("F&I") 
products, the Company employs more than one F&I manager at its dealership 
locations. The Company's F&I managers have extensive knowledge regarding 
available

                                       3
<PAGE>

financing alternatives and sources and are specially trained to determine the 
customer's financing needs to enable the customer to purchase or lease an 
automobile. The Company seeks to finance or arrange financing for every 
vehicle it sells and has financed or arranged financing for a larger 
percentage of its transactions than the industry average.

In most cases, the Company arranges financing for its customers from third 
party sources, which relieves the Company from any credit risk. However, in 
certain circumstances where the Company believes the credit risk is 
manageable and the risk-weighted income is expected to exceed the earnings 
available upon the immediate sale of the finance contract, the Company will 
directly finance or lease the automobile to such customer.  In these cases, 
the Company bears the risk of default by the borrower or lessee. 
Historically, the Company has provided direct financing for a minimal number 
of its new and used vehicle sales. The Company intends to continue providing 
financing to certain of its customers and may gradually expand its direct 
financing operations in circumstances where it believes attractive returns 
can be achieved or other operational benefits can be obtained. 

ANCILLARY SERVICES AND PRODUCTS.  In addition to arranging for vehicle 
financing, the Company's F&I managers also market a number of ancillary 
products and services to every purchaser of a new or used vehicle. Typically, 
these products and services yield high profit margins and contribute 
significantly to the overall profitability of the Company. 

The Company offers extended service contracts which provide that, for a 
predetermined and prepaid price, all designated repairs covered by the plan 
during its term will be made by the Company at no additional charge above the 
deductible.  While all new vehicles are sold with the automobile 
manufacturer's standard warranty, service plans provide additional coverage 
beyond the time frame or scope of the manufacturer's warranty. Purchasers of 
used vehicles are offered a similar extended service contract, even if the 
selected vehicle is no longer under the manufacturer's warranty. 

Substantially all extended service contracts sold are written by the Company. 
The Company manages the service and warranty obligations that it sells and 
provides the parts and service (or pays the cost of others who may provide 
such parts and services) for claims made under the contract. Most required 
services under the contracts are provided by the Company, thereby increasing 
the Company's sales of parts and service. 

The Company offers its customers credit life, health and accident insurance 
when they finance an automobile purchase. The Company receives a commission 
on each policy sold. The Company also offers other ancillary products such as 
protective coatings and automobile alarms. 

The Company also owns and operates two automobile rental facilities, Avis 
Rent-A-Car and Discount Auto & Truck Rental, Inc., both located in Medford, 
Oregon. 

PARTS AND SERVICE, BODY AND PAINT SHOP.  The Company considers its parts and 
service operations to be an integral part of its customer service program and 
an important element of establishing customer loyalty. The Company provides 
parts and service primarily for the new vehicle brands sold by the Company's 
dealerships but may also service other vehicles. 

                                       4
<PAGE>

The parts and service business is relatively stable and provides an important 
recurring revenue stream to the Company's dealerships. The Company markets 
its parts and service products by notifying the owners of vehicles purchased 
at its dealerships when their vehicles are due for periodic service. This 
practice encourages preventive maintenance rather than post-breakdown 
repairs. To a limited extent, revenues from the parts and service department 
are countercyclical to new car sales as owners repair existing vehicles 
rather than buy new vehicles. The Company believes this helps mitigate the 
effects of a downturn in the new vehicle sales cycle. 

The Company has in excess of 80 service bays throughout its network of 
dealerships. All service facilities are equipped with technologically 
advanced tools and diagnostic equipment and are staffed by factory-trained 
and certified service technicians. The Company's dealerships feature various 
combinations of fully-equipped service facilities capable of handling almost 
any type of vehicle repair, from rebuilding engines and transmissions to 
routine maintenance functions including oil changes, front-end alignments and 
inspections. All dealerships offer lounges where service customers may relax 
or conduct business while waiting for service to be performed. 

The Company has operated a full-service body and paint shop since 1970. The 
body and paint shop services all of the Company's dealerships located in 
southwest Oregon, other dealerships in the area that do not own a body and 
paint shop, and a number of major automotive casualty insurance companies 
that contract with the Company to perform insurance repairs. The Company, 
through an affiliate, is constructing a new 39,480 square-foot body and paint 
facility in Medford, Oregon, to handle the increased demand for the Company's 
body and paint services. The new facility, to be completed in Spring 1997, 
will have four paint booths as well as the latest technology, tools and 
equipment. 

SALES AND MARKETING
The Company emphasizes customer satisfaction throughout its organization and 
continually seeks to maintain its reputation for quality and fairness. The 
Company's sales force works closely with each customer to identify an 
appropriate vehicle at a price affordable to that customer. The Company 
believes that its "counseling" approach during the sales process increases 
the likelihood that a customer will be satisfied with the vehicle purchased 
over a longer time period and enables the Company to sell more vehicles at 
higher gross profit margins. 

The Company recently implemented a marketing program entitled "Priority 
You," which provides the Company's retail customers six value-added 
services, which the Company believes are important to the overall 
satisfaction of the customer, including a commitment to (i) provide a 
customer credit check within 10 minutes, (ii) complete a used vehicle 
appraisal within 30 minutes, (iii) complete the paper work within 90 minutes 
for a  vehicle purchase, (iv) provide a 10-day/500-mile "no questions 
asked" right of exchange on any used vehicle sold, (v) provide a 
60-day/3,000-mile warranty on all used vehicles sold and (vi) make a donation 
to a local charity or educational organization for every vehicle sold. The 
Company believes "Priority You" will help differentiate it from traditional 
dealerships, and thereby increase customer traffic and develop customer 
loyalty. 

                                       5
<PAGE>

Advertising and marketing play a significant role in the success of the 
Company. The competitive environment of the automobile dealership industry 
requires that a substantial portion of each sales dollar be allocated to 
advertising. However, as is the case with most new automobile dealerships, 
the Company believes that approximately 75 percent of the Company's 
advertising and marketing expenses are paid for by the automobile 
manufacturers. The manufacturers also provide the Company with the benefit of 
market research, which assists the Company in developing its own advertising 
and marketing campaigns. The Company believes that it receives significant 
benefit from manufacturers' advertising, particularly in the medium-sized 
markets in which the Company has been the only representative of a 
manufacturer. 

RELATIONSHIPS WITH AUTOMOBILE MANUFACTURERS
The Company has, either directly or through its subsidiaries, entered into 
franchise or dealer sales and service agreements with each manufacturer of 
the new vehicles it sells. The Company currently has agreements with Chrysler 
Corporation (Chrysler, Plymouth, Dodge, Jeep/Eagle), American Honda Motor Co. 
Inc. (Honda), American Isuzu Motors, Inc. (Isuzu), Ford Motor Company 
(Lincoln, Mercury), General Motors Corporation (Pontiac), Mazda Motor of 
America, Inc. (Mazda), Saturn Corporation (Saturn), Toyota Motor 
Distributors, Inc. (Toyota), American Suzuki Motor Corporation (Suzuki), Kia 
America Motors, Inc. (Kia) and Volkswagen of America (Volkswagen) (herein 
collectively referred to as "manufacturers"). 

The typical automobile franchise agreement specifies the locations at which 
the dealer has the right and the obligation to sell vehicles and related 
parts and products and to perform certain approved services in order to serve 
a specified market area. The designation of such areas and the allocation of 
new vehicles among dealerships are subject to the discretion of the 
manufacturer, which (except for Saturn) does not guarantee exclusivity within 
a specified territory. A franchise agreement may impose requirements on the 
dealer concerning such matters as the showroom, the facilities and equipment 
for servicing vehicles, the maintenance of inventories of vehicles and parts, 
the maintenance of minimum working capital, the training of personnel and the 
adherence to certain performance standards established by the manufacturer 
regarding sales volume and customer satisfaction. Compliance with these 
requirements is closely monitored by each manufacturer.  In addition, 
manufacturers require each dealership to submit monthly and annual financial 
statements of operations. The franchise agreements also grant the dealer the 
non-exclusive right to use and display manufacturers' trademarks, service 
marks and designs in the form and manner approved by each manufacturer.

Most franchise agreements expire after a specified period of time, ranging 
from one to five years; however, some franchise agreements, including those 
with Chrysler, have no termination date. The typical franchise agreement 
provides for early termination or non-renewal by the manufacturer under 
certain circumstances such as change of management or ownership without 
manufacturer consent, insolvency or bankruptcy of the dealership, death or 
incapacity of the dealer manager, conviction of a dealer manager or owner of 
certain crimes, misrepresentation of certain information by the dealership, 
dealer manager or owner to the manufacturer, failure to adequately operate 
the dealership, failure to maintain any license, permit or authorization 
required for the conduct of business, or a material breach of other 
provisions of the franchise agreement including the dealership's

                                       6
<PAGE>

poor sales performance or low CSI ratings. The dealer is typically entitled 
to terminate the franchise agreement at any time without cause.

Each franchise agreement sets forth the name of the person approved by the 
manufacturer to exercise full managerial authority over the dealership's 
operations and the names and ownership percentages of the approved owners of 
the dealership, and contains provisions requiring the manufacturer's prior 
approval of changes in management or transfers of ownership of the 
dealership.  Accordingly, any significant change in ownership, including the 
sale of shares by the Company to the public or the acquisition of a 
dealership from a third party, is subject to the consent of the respective 
manufacturer. 

COMPETITION
The new and used automobile dealership business in which the Company operates 
is highly competitive. The automobile dealership industry is fragmented and 
characterized by a large number of independent operators, many of whom are 
individuals, families and small groups. In the sale of new vehicles, the 
Company principally competes with other new automobile dealers in the same 
general vicinity  of the Company's dealership locations. Such competing 
dealerships may offer the same or different models and makes of vehicles that 
the Company sells. In the sale of used vehicles, the Company principally 
competes with other used automobile dealers and with new automobile dealers 
that operate used automobile lots in the same general vicinity of the 
Company's dealership locations. The Company believes that there are 
approximately 14 other new automobile dealerships and 66 other used 
automobile stores within a 50-mile radius of Medford, Oregon, near which all 
but one of the Company's dealerships are currently located. In addition, 
certain regional and national car rental companies operate retail used car 
lots to dispose of their used rental cars.

The Company also may face increased competition from certain automobile 
"superstores," such as CarMax, AutoNation USA and Driver's Mart Worldwide 
Inc. Such used automobile superstores have emerged recently in various areas 
of the United States and are beginning to expand nationally.  However, the 
Company is not aware of any of such superstores currently located in any 
region where the Company operates dealerships.  In addition, the Company 
competes to a lesser extent with an increasing number of automobile dealers 
that sell vehicles through nontraditional methods, such as through direct 
mail or via the Internet. 

Due to the size and number of the automobile dealerships that the Company 
owns, the Company is relatively larger than the independent operators with 
which it currently competes. However, as it enters other markets, the Company 
may face competitors that are much larger and that have access to greater 
financial resources. Historically, the Company's size has permitted it to 
attract experienced and professional sales and service personnel and has 
provided the Company the resources to compete effectively. The Company, 
however, does not have any cost advantage in purchasing new vehicles from 
manufacturers and typically relies on advertising and merchandising, sales 
expertise, service reputation and location of its dealerships to sell new 
vehicles. 

                                       7
<PAGE>

REGULATION
The Company's operations are subject to extensive regulation, supervision and 
licensing under various federal, state and local statutes, ordinances and 
regulations. Various state and federal regulatory agencies, such as OSHA and 
the EPA have jurisdiction over the operation of the Company's dealerships, 
repair shops, body shops and other operations, with respect to matters such 
as consumer protection, workers' safety and laws regarding clean air and 
water. 

The relationship between a franchised automobile dealership and a 
manufacturer is governed by various federal and state laws established to 
protect dealerships from the generally unequal bargaining power between the 
parties. Federal laws, as well as Oregon and California state laws, prohibit 
a manufacturer from terminating or failing to renew a franchise without good 
cause.  Under Oregon and California law, a manufacturer may not require a 
dealer to accept any vehicle, part or accessory not voluntarily ordered by 
the dealer, to refuse to deliver any new vehicle, part or accessory 
advertised by the manufacturer as available, or to require monetary 
participation in any sales promotion or advertising campaign.  Manufacturers 
are also prohibited from preventing or attempting to prevent any reasonable 
changes in the capital structure or the manner in which a dealership is 
financed. Further, Oregon law prohibits a manufacturer from failing to give 
effect to, or attempting to prevent, the sale of the ownership or management, 
or an interest in the ownership or management, of a dealership. Under 
California law, a dealer, or any officer, partner or stockholder may sell or 
transfer any interest in the dealership business provided that the sale or 
transfer of such interest does not have the effect of a sale or transfer of 
the franchise, without the consent of the manufacturer. Manufacturers are, 
however, entitled to object to a sale or change of management where such an 
objection is related to material reasons relating to the character, financial 
ability or business experience of the proposed transferee. In both Oregon and 
California, a dealer is entitled to seek judicial relief to prevent a 
manufacturer from establishing a competing dealership of the same vehicle 
make within the dealer's relevant market area.

Automobile dealers and manufacturers are also subject to various federal and 
state laws established to protect consumers, including so-called "Lemon 
Laws" which require a manufacturer or the dealer to replace a new vehicle or 
accept it for a full refund within one year after initial purchase if the 
vehicle does not conform to the manufacturer's express warranties and the 
dealer or manufacturer, after a reasonable number of attempts, is unable to 
correct or repair the defect. Federal laws require certain written 
disclosures to be provided on new vehicles, including mileage and pricing 
information.  In addition, the financing and insurance activities of the 
Company are subject to certain statutes governing credit reporting, debt 
collection and insurance industry regulation. 

The imported automobiles purchased by the Company are subject to United 
States customs duties and, in the ordinary course of its business, the 
Company may, from time to time, be subject to claims for duties, penalties, 
liquidated damages, or other charges.  Currently, United States customs 
duties are generally assessed at 2.5 percent of the customs value of the 
automobiles imported, as classified pursuant to the Harmonized Tariff 
Schedule of the United States. 

                                       8
<PAGE>

As with automobile dealerships generally, and parts, service and body shop 
operations in particular, the Company's business involves the use, handling 
and contracting for recycling or disposal of hazardous or toxic substances or 
wastes, including environmentally sensitive materials such as motor oil, 
waste motor oil and filters, transmission fluid, antifreeze, freon, waste 
paint and lacquer thinner, batteries, solvents, lubricants, degreasing 
agents, gasoline and diesel fuels. The Company has also been required to 
remove aboveground and underground storage tanks containing such substances 
or wastes.  Accordingly, the Company is subject to regulation by federal, 
state and local authorities establishing health and environmental quality 
standards, and liability related thereto, and providing penalties for 
violations of those standards. The Company is also subject to laws, 
ordinances and regulations governing remediation of contamination at 
facilities it operates or to which it sends hazardous or toxic substances or 
wastes for treatment, recycling or disposal. The Company believes that it 
does not have any material environmental liabilities and that compliance with 
environmental laws, ordinances and regulations will not, individually or in 
the aggregate have a material adverse effect on the Company's results of 
operations or financial condition.

EMPLOYEES
As of December 31, 1996, the Company employed approximately 420 persons on a 
full-time equivalent basis. None of the Company's employees is represented by 
a labor union or bound by a collective bargaining agreement. The Company 
believes it has a good relationship with its employees. 

ITEM 2.  PROPERTIES

The Company and its various dealerships and other facilities occupy an 
aggregate of approximately 39 acres of land, providing approximately 283,000 
square feet of building space. Such properties consist primarily of 
automobile showrooms, display lots, service facilities, two body and paint 
shops, rental agencies, supply facilities, automobile storage lots, parking 
lots and offices. The Company believes its facilities are currently adequate 
for its needs and are in good maintenance and repair. 

The following table sets forth each of the Company's facilities, the 
approximate square footage at each facility and the acreage of each location.  
All facilities are located in Medford, Oregon except for the Grants Pass 
Auto Center, located in Grants Pass, Oregon, Lithia Dodge of Eugene, in 
Eugene, Oregon and Lithia Toyota Kia of Vacaville, located in Vacaville, 
California. The Vacaville and the Avis Rent-A-Car facilities and minor 
parcels of land are leased from third parties and the new body and paint 
facility, the vacant parcel to be held for future expansion and the Lithia 
Dodge of Eugene facility are owned by the Company. All other facilities are 
leased from Lithia Properties, LLC, an Oregon limited liability company owned 
by certain affiliates of the Company.

                                       9
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                                                      TOTAL             TOTAL
                                                    BUILDING/           LAND/
DEALERSHIP/FACILITY                                 SQUARE FT.          ACRES
- -------------------                                 ----------          -----
Lithia Motors                                         5,255              0.51
Lithia Honda Pontiac Suzuki Isuzu Volkswagen         32,978              4.47
Lithia Toyota Lincoln Mercury                        35,849              3.92
Lithia Dodge Chrysler Plymouth Mazda Jeep/Eagle      45,596              4.12
Saturn of Southwest Oregon                           11,226              2.33
Grants Pass Auto Center (Dodge)                      27,978              3.69
Lithia Toyota Kia of Vacaville                       22,900              4.18
Lithia Dodge of Eugene                               24,996              3.68
Lithia Body & Paint(1)                               20,508              0.95
Lithia Body & Paint(2)                               41,729              5.01
Thrift Auto Supply                                   11,230              0.46
Discount Auto & Truck Rental                            278                --
Cellular World                                        1,850                --
Avis Rent-A-Car                                         630                --
Vacant Parcel(3)                                         --              5.32

___________
(1)  A new facility is under construction. The current facility will be 
     absorbed and utilized by the Lithia Dodge Chrysler Plymouth Mazda 
     Jeep/Eagle dealership. 
(2)  Under construction.  Expected to be occupied Spring 1997. 
(3)  Held for future development. 

ITEM 3.  LEGAL PROCEEDINGS

The Company is, from time to time, a party to litigation that arises in the 
normal course of its business operations. The Company does not believe it is 
presently a party to litigation that will have a material adverse effect on 
its business or operations. 

ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

No matters were submitted to a vote of the Company's shareholders during the 
quarter ended December 31, 1996.  

                                       10
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                                    PART II

ITEM 5.   MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER MATTERS

The Company's Class A Common Stock trades on The Nasdaq National Market 
System under the symbol LMTR.  The high and low sales prices of the Company's 
Common Stock for the period from December 18, 1996 (the date of the Company's 
initial public offering) through December 31, 1996 were as follows:

 1996                                      High       Low
- ------------------------------------      ------    ------
Quarter 4 (from December 18, 1996)        $11.50    $10.94

The number of shareholders of record of the Company's Class A Common Stock at 
February 28, 1997 was 36.  All shares of the Company's Class B Common Stock 
is held by Lithia Holding Company LLC. There were no cash dividends declared 
or paid subsequent to the Company's initial public offering in December 1996. 
The Company does not anticipate declaring cash dividends in the foreseeable 
future.

On April 5, 1996, the Company issued 4,110,000 shares of Class B Common Stock 
pursuant to the terms of a Plan of Recapitalization under which Sidney B. 
DeBoer exchanged 75 shares of the Company's Common Stock for 2,568,750 shares 
of Class B Common Stock and M. L. Dick Heimann exchanged 45 shares of the 
Company's Common Stock for 1,541,250 shares of Class B Common Stock. The 
issuance of these securities was exempt from registration pursuant to 
Section 4(2) of the Securities Act of 1933, as amended. 

ITEM 6.  SELECTED FINANCIAL DATA

<TABLE>
<CAPTION>
(In thousands, except per share amounts)         1996      1995      1994      1993      1992
- -------------------------------------------    --------  --------  --------  --------  --------
<S>                                            <C>       <C>       <C>       <C>       <C>
CONSOLIDATED STATEMENT OF OPERATIONS DATA
Sales
  New vehicles                                 $ 65,093  $ 53,277  $ 51,154  $ 42,663  $ 34,479
  Used vehicles                                  58,609    44,061    42,381    34,986    29,930
  Other operating revenues                       19,142    16,858    15,888    14,590    15,030
                                               --------  --------  --------  --------  --------
    Total sales                                 142,844   114,196   109,423    92,239    79,439
Cost of sales                                   118,647    93,132    90,324    74,780    65,417
                                               --------  --------  --------  --------  --------
Gross profit(1)                                  24,197    21,064    19,099    17,459    14,022
Selling, general and administrative(2)           20,277    16,735    15,174    15,122    14,124
                                               --------  --------  --------  --------  --------
Operating income (loss)                           3,920     4,329     3,925     2,337      (102)
Interest income                                     193       179        99       216       161
Interest expense                                 (1,353)   (1,390)     (954)   (1,374)     (743)
Other income, net                                 1,156     1,035       902       607     1,200
                                               --------  --------  --------  --------  --------
Income before minority interest and 
 income taxes                                     3,916     4,153     3,972     1,786       516
Minority interest in earnings                      (687)     (778)     (458)     (233)     (168)
                                               --------  --------  --------  --------  --------
Income before taxes                               3,229     3,375     3,514     1,553       348
Income tax benefit                                  813        --        --        --        --
                                               --------  --------  --------  --------  --------
Net income(1)(2)                                  4,042     3,375     3,514     1,553       348
                                               --------  --------  --------  --------  --------
                                               --------  --------  --------  --------  --------
</TABLE>

                                       11
<PAGE>

<TABLE>
<CAPTION>
(In thousands, except per share amounts)         1996      1995      1994      1993      1992
- -------------------------------------------    --------  --------  --------  --------  --------
<S>                                            <C>       <C>       <C>       <C>       <C>
PRO FORMA CONSOLIDATED STATEMENT OF 
 OPERATIONS DATA
Income before taxes and minority interest, 
 as reported                                   $  3,916  $  4,153  $  3,972  $  1,786
Pro forma provision for taxes(3)                 (1,521)   (1,598)   (1,521)     (697)
Pro forma minority interest                        (421)     (479)     (283)     (142)
                                               --------  --------  --------  --------
Pro forma net income                              1,974     2,076     2,168       947
                                               --------  --------  --------  --------
                                               --------  --------  --------  --------
Pro forma net income per share                 $   0.40  $   0.42
                                               --------  --------
                                               --------  --------
Shares used in per share calculations(4)          4,973     4,893
                                               --------  --------
                                               --------  --------
CONSOLIDATED BALANCE SHEET DATA
Working capital                                $ 20,221  $  5,026  $  6,034  $     13  $  1,369
Total assets                                     63,754    39,578    36,659    33,381    24,955
Long-term debt, less current maturities           6,160    10,743     6,748     3,789     4,012
Total shareholders' equity                       24,736       851     2,80     31,184     1,238
</TABLE>

(1)  The Company utilizes and reports on the LIFO (Last In - First Out) 
     method of accounting.  The industry standard is to utilize the specific 
     identification method of accounting for vehicles and the FIFO (First In - 
     First Out) method of accounting for parts (collectively referred to as 
     the "FIFO Method"). If the Company utilized the FIFO Method, gross 
     profit for the five years ended December 31, 1996 would have been $24.5 
     million, $20.6 million, $19.7 million, $18.0 million and $14.5, 
     respectively. Net income for the five years ended December 31, 1996 
     would have been $4.4 million, $2.9 million, $4.1 million, $2.1 million 
     and $733,000, respectively.

(2)  Prior to 1994, the Company and its affiliated entities paid cash bonuses 
     to their shareholders and members in amounts approximating their 
     respective income tax liability on their undistributed earnings ($1.0 
     million in 1993 and $640,000 in 1992), in addition to their normal 
     salaries. These cash bonuses are reflected in the selling, general and 
     administrative expense above. In 1994 and subsequent periods, cash to 
     meet the shareholders' and members' tax liabilities was distributed to 
     the shareholders and members as dividends. The Company believes that for 
     a fair evaluation of its historical performance, results for 1992 and 
     1993 should be adjusted to eliminate such bonus payments. 

(3)  The Company was an S Corporation prior to December 18, 1996 and 
     accordingly was not subject to federal and state income taxes during the 
     periods indicated.  Pro forma net income reflects federal and state 
     income taxes as if the Company had been a C Corporation, based on the 
     effective tax rates that would have been in effect during these periods. 
     See Notes 1 and 10 to the Company's Consolidated Financial Statements. 

(4)  See Note 1 to the Company's Consolidated Financial Statements for the 
     calculation of weighted average shares outstanding. 

                                       12
<PAGE>

ITEM 7.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND 
RESULTS OF OPERATIONS

The following should be read in conjunction with the Consolidated Financial 
Statements of the Company and the notes thereto included elsewhere in this 
Form 10-K. 

GENERAL
Lithia Motors is one of the larger retailers of new and used vehicles in the 
western United States, offering 16 domestic and imported makes of new 
automobiles and light trucks at eight locations. As an integral part of its 
operations, the Company arranges related financing and insurance and sells 
parts, service and ancillary products. Most of the Company's operations are 
currently located in Medford, Oregon, where it has a market share of over 40 
percent. The Company has grown primarily by successfully acquiring and 
integrating dealerships and by obtaining new dealer franchises. The Company's 
strategy is to become a leading acquirer of dealerships in medium-sized 
markets in the western United States. 

The following table sets forth selected condensed financial data expressed as 
a percentage of total sales for the periods indicated for the average 
automotive dealer in the United States (1996 data is not yet available).

                                              YEAR ENDED DECEMBER 31,
AVERAGE U.S. DEALERSHIP                       -----------------------
STATEMENT OF OPERATIONS DATA:                   1995           1994
                                              --------       --------
Sales:
  New vehicles                                  58.6%          60.3%
  Used vehicles                                 29.0           26.9
  Parts and service, other                      12.4           12.8
                                              --------       --------
    Total sales                                100.0%         100.0%
Gross profit                                    12.9           13.1
Total dealership expense                        11.5           11.3
Income before taxes                              1.4%           1.8%

________
Source: AUTOMOTIVE EXECUTIVE/August 1996; NADA Industry Analysis Division

THE COMPANY

The Company and its affiliated entities have been treated for federal income 
tax purposes as S Corporations or as partnerships under the Internal Revenue 
Code since their inception and, as a result, have not been subject to federal 
or certain state income taxes.  Immediately before the completion of the 
Company's initial public offering on December 18, 1996 and in connection with 
its restructuring, the Company and its affiliated entities that were S 
Corporations terminated their status as S Corporations and became subject to 
federal and state income tax at applicable C Corporation rates. Prior to 
1994, the shareholders and members of the Company and the affiliated entities 
each received substantial year-end tax payment bonuses to provide the cash to 
pay income taxes on the Company's and affiliated entities income which was 
taxable to the principals.

                                       13
<PAGE>

The Company utilizes the LIFO (Last In-First Out) method of accounting for 
inventory ("LIFO Method").  Industry standard is to use the specific 
identification method of accounting for vehicles and the FIFO (First In-First 
Out) method of accounting for parts (herein collectively referred to as the 
"FIFO Method").  For industry comparability purposes, the following 
discussion and analysis of financial condition and results of operations 
includes references to both the LIFO and FIFO Methods of accounting.

The following table sets forth selected condensed financial data for the 
Company expressed as a percentage of total sales for the periods indicated 
below.  Gross profit and pre-tax profit margins are presented on the LIFO 
Method and before minority interest.

LITHIA MOTORS, INC.

                                                 YEAR ENDED DECEMBER 31,
                                              -----------------------------
                                                1996       1995      1994
                                              --------   --------  --------
STATEMENT OF OPERATIONS DATA:
Sales: 
  New vehicles                                  45.6%      46.6%     46.8%
  Used vehicles                                 41.0       38.6      38.7
  Parts and service                              9.2        9.6       9.1
  Finance, insurance and other                   4.2        5.2       5.4
                                              --------   --------  --------
    Total sales                                100.0%     100.0%    100.0%
Gross profit                                    16.9       18.4      17.5
Selling, general and administrative             14.2       14.6      13.9
                                              --------   --------  --------
Operating income                                 2.7        3.8       3.6
Other income (expense), net                       --       (0.2)      0.0
                                              --------   --------  --------
Income before taxes and minority 
 interest                                        2.7%       3.6%      3.6%
                                              --------   --------  --------
                                              --------   --------  --------

The following table sets forth selected condensed financial data for the 
Company expressed as a percentage of total sales for the periods indicated 
below. Gross profit and pre-tax profit margins are presented on the FIFO 
Method and before minority interest to permit comparisons to U.S. industry 
data.

                                       14
<PAGE>

                                                 YEAR ENDED DECEMBER 31,
                                              -----------------------------
                                                1996       1995      1994
                                              --------   --------  --------
STATEMENT OF OPERATIONS DATA:
Total sales                                    100.0%     100.0%    100.0%
Gross profit(1)                                 17.2       18.1      18.0
Selling, general and administrative             14.2       14.7      13.9
                                              --------   --------  --------
Operating income(1)                              3.0        3.4       4.1
Other income (expense), net                       --       (0.2)      0.1
                                              --------   --------  --------
Income before taxes and minority 
 interest(1)                                     3.0%       3.2%      4.2% 
                                              --------   --------  --------
                                              --------   --------  --------

(1)  Using the FIFO Method of accounting for inventory to permit comparisons 
     to U.S. industry data.

RESULTS OF OPERATIONS

1996 COMPARED TO 1995 

Net sales for the Company increased $28.6 million, or 25 percent, to $142.8 
million for the year ended December 31, 1996 from $114.2 million for 1995.  
Total vehicles sold during 1996 increased by 1,921, or 24 percent, to 9,780 
in 1996 from 7,859 during 1995.   The increase in sales was primarily from 
increased new and used vehicle unit sales as a result of increased levels of 
promotional activity for certain popular brands, increased availability of 
late model used vehicles (both retail and wholesale) which were in high 
demand and, although to a lesser extent, from increased average per unit 
sales prices on both new and used vehicles. Sales in the third and fourth 
quarters of 1996 were also slightly higher due to a hail storm that mildly 
damaged vehicles in the Company's lots in and around Medford, Oregon. Such 
vehicles were sold at reduced prices, increasing unit sales, but decreasing 
the gross margin percentage.

NEW VEHICLE SALES. The Company sells 16 domestic and imported brands ranging 
from economy to luxury cars, as well as sport utility vehicles, minivans and 
light trucks.  In 1996 and 1995, the Company sold 3,272  and 2,715 new 
vehicles, generating revenues of $65.1 million and $53.2 million, which 
constituted 45.6 percent and 46.6 percent of the Company's total revenues, 
respectively.  The gross profit margin achieved by the Company (on the FIFO 
Method) on new vehicle sales during 1996 and 1995 was 13.1 percent and 12.8 
percent, respectively. The average gross profit margin obtained by franchised 
automobile dealers in the United States on sales of new vehicles has declined 
from over 7.0 percent in 1991 to 6.5 percent in 1995.

The Company purchases substantially all of its new car inventory directly 
from manufacturers who allocate new vehicles to dealerships based on the 
amount of vehicles sold by the dealership and by the dealership's market 
area. The Company will also exchange vehicles with other dealers to 
accommodate customer demand and to balance inventory. 

The Company sells vehicles from the factory to a fleet purchaser utilizing 
(i) "book only" fleet sales in which the Company never takes title of a 
vehicle; or (ii) fleet sales which pass

                                       15
<PAGE>

through the Company's inventory. The Company realizes substantially less 
profit per vehicle on fleet sales than it does through retail sales. For 
"book only" fleet sales, only the net revenue is included in the Company's 
revenue. 

USED VEHICLE SALES.  The Company offers a variety of makes and models of used 
cars and light trucks of varying model years and prices. Used vehicle sales 
are an important part of the Company's overall profitability. In 1996 and 
1995, the Company sold 6,508 and 5,144 used vehicles generating revenues of 
$58.6 million and $44.1 million, which constituted 41.0 percent and 38.6 
percent of the Company's total revenue, respectively. The Company has made a 
strategic commitment to emphasize used vehicle sales. As part of its focus on 
used vehicle sales, the Company retains a full-time used vehicle manager at 
each of its locations and has allocated additional financing and display 
space to this effort. The Company believes there is substantial consumer 
demand for quality used vehicles, given the escalating prices of new 
vehicles. 

The Company sells used vehicles to retail customers and, in the case of 
vehicles in poor condition or vehicles which have not sold within a specified 
period of time, to other dealers and to wholesalers.  Sales to other dealers 
and to wholesalers are frequently at, or close to, cost and therefore affect 
the Company's overall gross profit margin on used vehicle sales.  Excluding 
wholesale transactions, the Company's gross profit margin (on the FIFO 
Method) on used vehicle sales was 13.4 percent in 1996 and 13.5 percent in 
1995, as compared to the industry average for 1995 of 11.5 percent. 

SERVICE, BODY, PARTS AND OTHER.  The Company's service, body, parts and other 
operating revenue increased 13.0 percent to $19.1 million during 1996, from 
$16.9 million during 1995, due to an increased number of F&I transactions and 
to a lesser extent, an increase in revenues derived from service department 
maintenance and repairs.  To a limited extent, revenues from the parts and 
service department are countercyclical to new car sales as owners repair 
existing vehicles rather than buy new vehicles. The Company believes this 
helps mitigate the affects of a downturn in the new vehicle sales cycle. 

GROSS PROFIT.  Gross profit (on the LIFO Method) increased 14.9 percent 
during 1996 to $24.2 million, compared with $21.1 million for 1995, primarily 
due to an increase in new and used vehicle unit sales during the period.  
Gross profit margin decreased to 16.9 percent for 1996 from 18.5 percent for 
1995. The decrease in gross profit margins is primarily due to a reduction in 
gross profit margins on used vehicle sales, mostly caused by a shift in the 
overall mix of vehicles sold, with an increase in wholesale vehicles, which 
typically provide profit margins of only 2 percent to 3 percent.  Gross 
profit margin in 1995 was favorably impacted by the reduction in new vehicle 
inventory during the period which resulted in historically lower vehicle 
inventory costs flowing through cost of sales.  The Company's gross profit 
margins continue to exceed industry standards and remain in line with 
historical gross profit margins.

Gross profit (on the FIFO Method) increased 18.9 percent during 1996 to $24.5 
million, compared with $20.6 million for 1995, primarily because of the 
increase in new and used vehicle unit sales during the period. Gross profit 
margin decreased to 17.2 percent for 1996 from 18.1 percent for 1995. The 
decrease in gross profit margins is primarily due to a reduction in gross 
profit margins on used vehicle sales, mostly caused by a shift in the

                                       16
<PAGE>

overall mix of vehicles sold, with an increase in wholesale vehicles, which 
typically provide profit margins of only 2 percent to 3 percent.

SELLING, GENERAL AND ADMINISTRATIVE EXPENSE.  The Company's SG&A expense 
increased $3.6 million, or 21.6 percent, to $20.3 million for 1996 compared 
to $16.7 million for 1995. SG&A as a percentage of sales decreased to 14.2 
percent for 1996 from 14.7 percent for 1995. The increase in SG&A was due 
primarily to increased selling, or variable, expense related to the increase 
in sales, and to a lesser extent, an increase in compensation for additional 
personnel and management in preparation for acquisitions. 

INTEREST EXPENSE.  The Company distributed to the Principal Owners promissory 
notes ("Dividend Notes") in the aggregate amount of $3.9 million, 
representing approximately all of the previously taxed undistributed earnings 
of the Company through December 31, 1995 The Company's interest expense 
remained stable at $1.4 million for 1996 and 1995 as a result of such 
increase in the Dividend Notes outstanding for 1996, offset by a decrease in 
interest rates during 1996. 

OTHER INCOME, NET.  Other income, net, consisting primarily of management 
fees from Lithia Properties, equity in the income of Lithia Properties and 
other non-dealer service income, increased 14.9 percent to $1.1 million for 
1996 from $1.0 million for 1995. This increase was primarily due to insurance 
proceeds received in 1996 related to damage caused by a hail storm. 

INCOME TAX BENEFIT.  The Company and its affiliated entities have been 
treated for federal income tax purposes as S Corporations or as partnerships 
under the Internal Revenue Code since their inception and, as a result, have 
not been subject to federal or certain state income taxes.  Immediately 
before the completion of the Company's initial public offering on December 
18, 1996 and in connection with its restructuring, the Company and its 
affiliated entities that were S Corporations terminated their status as S 
Corporations and became subject to federal and state income tax at applicable 
C Corporation rates. As a result of the conversion from S Corporation status 
to C Corporation status in December 1996, the Company recorded a deferred tax 
asset of $906,000 and a corresponding benefit of $906,000 to income taxes in 
the fourth quarter of 1996.

Prior to 1994, the shareholders and members of the Company and the affiliated 
entities each received substantial year-end tax payment bonuses to provide 
the cash to pay income taxes on the Company's and affiliated entities income 
which was taxable to the principals. Such payments were reflected in SG&A 
expense.

NET INCOME.  If the FIFO Method of inventory accounting had been used by the 
Company in prior periods, income before taxes and minority interest would 
have been higher (lower) by $314,000 and $(426,000) for the years ended 
December 31, 1996 and 1995, respectively, from the reported results under the 
LIFO Method. 

                                       17
<PAGE>

1995 COMPARED TO 1994

REVENUES.  Revenue increased $4.8 million, or 4.4 percent, to $114.2 million 
in 1995 from $109.4 million in 1994. New vehicle revenue increased 4.2 
percent, while used vehicle revenue increased 4.0 percent. The increase in 
sales was due to per-unit price increases in new and used vehicles, offset in 
part by a reduction in unit sales of 1.1 percent.  Industry and Company unit 
sales were essentially flat from 1994 to 1995. 

The Company's other operating revenue increased 6.1 percent to $16.9 million 
in 1995 compared to $15.9 million in 1994, primarily due to an increase in 
revenues derived from service department maintenance and repairs. 

GROSS PROFIT.  Gross profit (on the LIFO Method) increased 10.3 percent in 
1995 to $21.1  million from $19.1 million in 1994. Gross profit margin 
increased to 18.4 percent in 1995 from 17.5 percent in 1994. Gross profit 
margin in 1995 was favorably impacted by the reduction in new vehicle 
inventory during the period which resulted in historically lower vehicle 
inventory costs flowing through cost of sales. 

Gross profit (on the FIFO Method) increased 4.6 percent in 1995 to $20.6  
million from $19.7 million in 1994. Gross profit margin, at 18.1 percent, was 
essentially unchanged from 1994. Increases in gross profit margin on new 
vehicle sales were offset by a reduction in the gross profit margin on used 
vehicles and parts and service sales. 

SELLING, GENERAL AND ADMINISTRATIVE EXPENSE.  The Company's SG&A expense 
increased $1.5 million, or 10.3 percent, to $16.7 million, or 14.7 percent of 
the Company's revenue, in 1995, from $15.2 million, or 13.9 percent of the 
Company's revenues, in 1994. A reserve for workers' compensation claims, 
expense associated with compensation, primarily from salaries and bonuses for 
the Company's managers, and, to a lesser extent, an increase in advertising 
expense accounted for a significant portion of the increase. 

INTEREST EXPENSE.  The Company's interest expense in 1995 increased 41.6 
percent to $1.4 million from $954,000 in 1994. The increase was due primarily 
to an increase in the Company's average loan balances in 1995 as compared to 
1994, and, to a lesser extent, an increase in interest rates on borrowed 
funds.  Loan balances increased to support increased flooring of inventory, 
vehicles leased to others and notes to the Principal Owners incurred during 
the period. 

OTHER INCOME, NET.  Other income, net, consisting primarily of management 
fees from Lithia Properties, equity in the income of Lithia Properties and 
other non-dealer service income, increased 14.7 percent to $1.0 million for 
1995 from $902,000 in the prior year. This increase is attributable primarily 
to receipt of a judgment in a lawsuit brought by the Company. 

LIQUIDITY AND CAPITAL RESOURCES
At December 31, 1996 the Company had working capital of $20.2 million, which 
included  $15.4 million of cash.  The $5.7 million increase in cash is mainly 
as a result of $24.2 million, net of associated expenses, provided by the 
issuance of the Company's Class A Common Stock in its initial public offering 
on December 18, 1996, $1.5 million provided by operations, offset by $6.9 
million used for acquisitions, $7.6 million net payments on long-

                                       18
<PAGE>

term debt and $6.4 million for the distribution of dividends. The current 
ratio at December 31, 1996 and 1995 was 1.7:1 and 1.2:1, respectively.

Inventories increased $10.5 million to $28.2 million at December 31, 1996 
from $17.7 million at December 31, 1995 due primarily to the increase in the 
number of dealerships to 8 at December 31, 1996 from 6 at December 31, 1995, 
as well as same store growth.

The Company's principal needs for capital resources are to finance 
acquisitions, capital expenditures and increased working capital 
requirements. Historically, the Company has relied primarily upon internally 
generated cash flows from operations, borrowings under its credit facility 
and borrowings from its shareholders to finance its operations and expansion. 

The Company currently has a credit facility with U.S. Bank, giving the 
Company access to an aggregate of approximately $44.7 million of credit for 
various purposes. The principal component of the credit facility is the 
Flooring Line which permits the Company to borrow up to $27.9 million, based 
on the level of the new and used vehicle inventories securing the line. The 
Flooring Line bears interest at rates from prime (for new vehicles) to prime 
plus 0.5% (for used vehicles). At December 31, 1996, the annualized rates of 
interest on the Flooring Line were from 8.25% to 8.75%. The principal 
payments are due within five business days of an automobile being sold. The 
Flooring Line also permits the Company to borrow at the U.S. Bank's Interbank 
Offering Rate, which is the rate offered to U.S. Bank for U.S. dollar 
deposits in the Eurodollar market selected by U.S. Bank. These borrowings are 
available only in increments of $500,000 and cannot be prepaid before the end 
of their terms (typically, 60 or 90 days) without substantial penalty. The 
rate is generally one percentage point less than the standard rate available 
under the Flooring Line. The Flooring Line expires on September 10, 1997. 
Management believes that the Flooring Line provides the Company with 
financing at rates lower than those available from manufacturers. At 
December 31, 1996, there was approximately $8.3 million available to the 
Company under the Flooring Line.

The credit facility provides a $7.5 million line of credit to finance the 
purchase of vehicles used in the Company's fleet leasing and automobile 
rental businesses, at up to 105% of invoice for new vehicles, and 100% of 
KELLY WHOLESALE BLUE BOOK price for used vehicles. This line of credit bears 
interest at prime plus 1.0% for fleet leases, and at prime plus 0.25% for 
rental vehicles. For either program, used vehicles over two years old are 
financed at prime plus 1.5%. An additional $1.0 million is available under 
the credit facility for the purpose of in-house financing of vehicle sales 
and in-house leases (subject to a maximum amount equal to 75% of the total 
in-house vehicle receivables under 60 days past due). The borrowings under 
this line of credit, $5.2 million at December 31, 1996, bear interest at 
prime plus 0.75% (9.0% at December 31, 1996).  An additional line of credit 
of $2.15 million is available for the purchase of equipment, $1.4 million of 
which is available for purchasing equipment associated with future or pending 
acquisitions. The borrowings under this line of credit totaled $126,000 at 
December 31, 1996 and bear interest at prime plus 0.5% (8.75% at December 31, 
1996).

The credit facility also includes the Capital Line, a line of credit of $6.0 
million to finance acquisitions. The Capital Line bears interest at prime 
plus 0.75% and is secured by the Company's inventory, receivables, equipment 
and real property. During the first year in

                                       19
<PAGE>

which the Capital Line is used, interest only is payable monthly. After the 
first year, monthly payments are based on a ten-year amortization, with final 
payment due five years from the first draw. As of December 31, 1996, there 
were no borrowings under the Capital Line. 

Long-term debt, including current portion, decreased $4.8 million to $8.0 
million at December 31, 1996 from $12.8 million at December 31, 1995, 
primarily as a result of payments made to shareholders and other affiliated 
parties related to prior undistributed Subchapter S earnings.  At December 
31, 1996, long-term debt, including current portion, consisted of $1.8 
million real estate loan for Lithia Dodge of Eugene, Oregon, $5.7 million for 
vehicles leased to others and $500,000 for equipment notes.

Capital expenditures, exclusive of acquisitions, were $395,000 in 1996. The 
principal capital expenditures in 1996 included equipment, building 
improvements and computer equipment for use in the Company's dealerships.  

The following table sets forth the estimated funds required to complete 
currently pending acquisitions.  Acquisition costs are estimates as the 
actual purchase prices will depend on inventory levels at each acquired 
dealership upon closing. Estimates assume the purchase of used vehicles at 
each store location.

                                                      TOTAL ESTIMATED
ACQUISITIONS                                          PURCHASE PRICE
- ------------                                         -----------------
Magnussen Dodge Isuzu                                    $7,900,000
Magnussen - Barbee Ford, Lincoln Mercury                 $6,900,000

The Company anticipates that it will be able to satisfy its cash requirements 
through December 31, 1997, including its currently anticipated growth, 
primarily with cash flow from operations, borrowings under the Flooring Line 
and the Company's other lines of credit and the proceeds from its initial 
public offering in December 1996. However, if acquisition opportunities 
exceed current projections, further capital could be required. 

SEASONALITY AND QUARTERLY FLUCTUATIONS
Historically, the Company's sales have been lower in the fourth quarter of 
each year largely due to consumer purchasing patterns during the holiday 
season, inclement weather and the reduced number of business days during the 
holiday season. As a result, financial performance for the Company is 
generally lower during the fourth quarter than during the other quarters of 
each fiscal year; however, this did not hold true for the years 1996 and 
1995. Management believes that interest rates, levels of consumer debt, 
consumer buying patterns and confidence, as well as general economic 
conditions, may also contribute to fluctuations in sales and operating 
results. The timing of acquisitions may cause substantial fluctuations of 
operating results from quarter to quarter. 

                                       20
<PAGE>

ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY FINANCIAL DATA

The financial statements and notes thereto required by this item are included 
on pages F-1 through F-26 as listed in Item 14 of Part IV of this document.   

Quarterly financial data, on the LIFO Method, pro forma for income taxes, for 
each of the eight quarters in the two year period ended December 31, 1996 is 
as follows:

<TABLE>
<CAPTION>
IN THOUSANDS, EXCEPT PER SHARE DATA           1ST QUARTER  2ND QUARTER  3RD QUARTER  4TH QUARTER
- -----------------------------------           -----------  -----------  -----------  -----------
<S>                                           <C>          <C>          <C>          <C>
1996
- ----
Net sales                                       $32,446      $36,680      $36,440      $37,278
Gross profit                                      5,481        5,975        6,804        5,937
Income before minority interest and 
 taxes as reported                                  819        1,084        1,528          485
Pro forma income taxes                              319          422          594          186
Pro forma net income before minority 
 interest                                           500          662          934          299
Pro forma net income per share - 
 LIFO Method                                       0.10         0.13         0.19         0.06

1995
- ----
Net sales                                       $27,118      $27,278      $31,526      $28,274
Gross profit                                      4,854        4,909        5,792        5,509
Income before minority interest and
 taxes as reported                                1,124          745        1,392          892
Pro forma income taxes                              432          287          536          343
Pro forma net income before minority 
 interest                                           692          458          856          549
Pro forma net income per share - 
 LIFO Method                                       0.18         0.12         0.20         0.11
</TABLE>

ITEM 9.  CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND 
         FINANCIAL DISCLOSURE

None.

                                    PART III

ITEM 10.    DIRECTORS AND EXECUTIVE OF THE REGISTRANT

Information required by this item is included under the captions ELECTION OF 
DIRECTORS, EXECUTIVE OFFICERS and SECTION 16(a) BENEFICIAL OWNERSHIP 
REPORTING COMPLIANCE, respectively in the Company's information Statement for 
its 1997 Annual Meeting of Shareholders and is incorporated herein by 
reference.

                                       21
<PAGE>

ITEM 11.  EXECUTIVE COMPENSATION

The information required by this item is included under the caption EXECUTIVE 
COMPENSATION in the Company's Information Statement for its 1997 Annual 
Meeting of Shareholders and is incorporated herein by reference.  

ITEM 12.  SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

The information required by this item is included under the caption SECURITY 
OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT in the Company's 
Information Statement for its 1997 Annual Meeting of Shareholders and is 
incorporated herein by reference.

ITEM 13.  CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

The information required by this item is included under the caption CERTAIN 
RELATIONSHIPS AND RELATED TRANSACTIONS in the Company's Information Statement 
for its 1997 Annual Meeting of Shareholders and is incorporated herein by 
reference.  

                                    PART IV

ITEM 14.  EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON FORM 8-K

FINANCIAL STATEMENTS
The Consolidated Financial Statements, together with the report thereon of 
KPMG Peat Marwick LLP, are included on the pages indicated below:

                                                                         Page
                                                                         ----
Report of Independent Public Accountants                                  F-1

Consolidated Balance Sheets - December 31, 1996 and 1995                  F-2

Consolidated Statements of Operations for the years ended 
 December 31, 1996, 1995 and 1994                                         F-3

Consolidated Statements of Changes in Shareholders'
 Equity - December 31, 1996, 1995 and 1994                                F-4

Consolidated Statements of Cash Flows for the years ended 
 December 31, 1996, 1995 and 1994                                         F-5

Notes to Consolidated Financial Statements                                F-6

                                       22
<PAGE>

FINANCIAL STATEMENT SCHEDULES
None.  

EXHIBITS
The following exhibits are filed herewith:

Exhibit No.                                  Description
- -----------   -----------------------------------------------------------------
 *3.1         Restated Articles of Incorporation of Lithia Motors, Inc.
 *3.2         Bylaws of Lithia Motors, Inc.
 *4.1         Specimen Common Stock certificate
*10.1         1996 Stock Incentive Plan
*10.2.1       Incentive Stock Option Agreement
*10.2.2       Non-Qualified Stock Option Agreement
*10.2.3       Incentive Stock Option Agreement
*10.3.1       Chrysler Corporation Chrysler Sales and Service Agreement, dated 
              January 10, 1994, between Chrysler Corporation and Lithia 
              Chrysler Plymouth Jeep Eagle, Inc. (standard provisions are in 
              Exhibit 10.3.2 hereto) (1)
*10.3.2       Chrysler Corporation Dealer Agreement Standard Provisions
*10.4.1       Honda Automobile Dealer Sales and Service Agreement dated 
              August 11, 1994, between American Honda Motor Company, Inc. and 
              Lithia Motors, Inc. dba Lithia Honda (standard provisions are in 
              Exhibit 10.4.2 hereto)
*10.4.2       American Honda Automobile Dealer's Standard Agreement
*10.5.1       Isuzu Dealer Sales and Service Agreement, dated June 5, 1996 
              between American Isuzu Motors, Inc. and Lithia Motors, Inc.
*10.5.2       Isuzu Dealer Sales and Service Agreement General Provisions
 10.5.3       Supplemental Agreement, dated December 27, 1996, to Isuzu Dealer
              Sales and Service Agreement.
*10.6.1       Mercury Sales and Service Agreement, dated December 28, 1979, 
              between Ford Motor Company and Lithia Motors, Inc. (general 
              provisions are in Exhibit 10.6.5 hereto) (2)
*10.6.2       Amendment, dated May 22, 1989, to Mercury Sales and Service 
              Agreement and Lincoln Sales and Service Agreement
*10.6.3       Ford Motor Company Imported Vehicle Sales and Service 
              Agreement, dated July 2, 1984, between Ford Motor Company and 
              Lithia Motors, Inc. dba Lithia Toyota, Lincoln-Mercury (General 
              provisions are in Exhibit 10.6.4 hereto)
*10.6.4       Ford Motor Company Imported Vehicle Sales and Service Agreement 
              General Provisions
*10.6.5       Mercury Sales and Service Agreement General Provisions (2)
*10.7.1       General Motors Corporation Dealer Sales and Service Agreement, 
              dated March 12, 1993, between General Motors Corporation 
              Pontiac Division and Lithia Motors, Inc. dba Lithia Pontiac
*10.7.2       General Motors Dealer Sales and Service Agreement Standard 
              Provisions
*10.8.1       Mazda Dealer Agreement, dated April 11, 1994 between Mazda 
              Motor of America, Inc. and Lithia Dodge, L.L.C. dba Lithia Mazda
*10.8.2       Letter, dated September 29, 1995 extending Mazda Dealer 
              Agreement between Mazda Motor of America, Inc. and Lithia 
              Dodge, L.L.C. dba Lithia Mazda
*10.9         Saturn Distribution Corporation Dealer Agreement, dated 
              September 12, 1991, between Saturn Distribution Corporation and 
              Medford Dodge dba Saturn of Medford
*10.10.1      Toyota Dealer Agreement, dated January 30, 1990, between Toyota 
              Motor Distributors, Inc. and Lithia Motors, Inc. dba Medford 
              Toyota (12)
*10.10.2      Toyota Dealer Agreement Standard Provisions (12)
*10.10.3      Agreement, dated September 30, 1996, between Toyota Motor Sales, 
              U.S.A., Inc. and Lithia Motors, Inc.

                                       23
<PAGE>

Exhibit No.                                  Description
- -----------   -----------------------------------------------------------------
 10.10.4      Addendum, dated December 23, 1996, to Section X - Additional
              Provisions to Toyota Dealer Agreement dated November 15, 1996
              between Toyota Motor Sales, USA, Inc. and Lithia TKV, Inc.
*10.11        Suzuki Term Dealer Sales and Service Agreement, dated May 13, 
              1996, between American Suzuki Motor Corporation and Lithia 
              Motors, Inc. dba Lithia Suzuki
*10.12.1      Commercial Lease, effective January 1, 1997, between Lithia 
              Properties, L.L.C. and Lithia Motors, Inc. (3)
 10.12.2      First Amendment to Lease Agreement, dated February 7, 1997, 
              between Lithia Properties, L.L.C. and Lithia Motors (3)
*10.13.1      Asset Purchase Agreement, dated August 2, 1996, between Lithia 
              Motors, Inc. and Roberts Dodge, Inc.
*10.13.2      Land Sale Contract, dated August 2, 1996, between Lithia 
              Properties, L.L.C. and Milford G. Roberts, Sr. and Sandra L. 
              Roberts
*10.13.3      Assignment of Land Sale Contract, dated November 5, 1996, 
              between Lithia Properties, LLC and Lithia Motors, Inc.
*10.14        Purchase and Sale Agreement between Lithia Motors, Inc. and Sam 
              Linder, Inc.
*10.15.1      Alternative Rate Option Promissory Note by Lithia Motors, Inc., 
              Lithia TLM, LLC, Lithia Dodge, L.L.C., and Lithia's Grants Pass 
              Auto Center, L.L.C., to United States National Bank of Oregon 
              in the amount of $18 million (4)
*10.15.2      Promissory Note by Lithia Motors, Inc. to United States 
              National Bank of Oregon in the amount of $6.0 million (5)
*10.15.3      Promissory Note by Lithia Leasing, Inc. to United States 
              National Bank of Oregon in the amount of $1.4 million (6)
*10.16.1      Promissory Note between Lithia Motors, Inc. and Sidney B. 
              DeBoer in the amount of $500,000 (7)
*10.16.2      Subordination Agreement between Lithia Motors, Inc., Sidney B. 
              DeBoer and United States National Bank (8)
*10.17.1      Floor Plan Accommodation Agreement (Security Agreement) between 
              Lithia Motors, Inc. and United States National Bank of Oregon (9)
*10.17.2      Corporate Resolution to Guarantee of Lithia Motors, Inc. (10)
*10.18        Commercial Guaranty under which Sidney B. DeBoer is the 
              guarantor of obligations of Lithia Motors, Inc. to United 
              States National Bank of Oregon (11)
*10.19        Management Contract between Lithia Leasing, Inc. and Lithia 
              Properties LLC.
*10.20        Commercial Security Agreement, dated September 9, 1996, between 
              Lithia Motors, Inc. and United States National Bank
*10.21        Purchase and Sale Agreement, dated December 13, 1996, between 
              Lithia Properties and Lithia Real Estate, Inc.
*10.22        Commercial Lease, dated April 1, 1992, between Billy J. Wilson 
              et al and Wilson/Malasoma, Inc. relating to facility in 
              Vacaville, California.
 10.23        Agreement for Purchase and Sale of Business Assets, between the 
              Company and Magnussen-Barbee Ford, Lincoln-Mercury, Inc., dated 
              February 21, 1997.
 11           Statement re Computation of Per Share Earnings
*21           Subsidiaries of Lithia Motors, Inc.
 23           Consent of KPMG Peat Marwick LLP relating to Lithia Motors, Inc.
 27           Financial Data Schedule

                                       24
<PAGE>

 *   Incorporated by reference to the Company's Registration Statement on Form 
     S-1, Registration Statement No. 333-14031, as declared effective by the 
     Securities and Exchange Commission on December 18, 1996.

(1)  Substantially identical agreements exist between Chrysler Corporation 
     and Lithia Chrysler Plymouth Jeep Eagle, Inc., and between Chrysler 
     Corporation and Lithia's Grants Pass Auto Mart, with respect to Jeep, 
     Eagle, Dodge and Plymouth sales and service, and between Chrysler 
     Corporation and Medford Dodge, and between Chrysler Corporation and 
     Lithia DC, Inc. with respect to Dodge sales and service. 
(2)  A substantially identical agreement exists between the same parties with 
     respect to Lincoln Sales and Services. 
(3)  Substantially identical leases exist between Lithia Properties 
     L.L.C. and (i) Lithia MTLM, Inc., relating to the properties located in 
     Medford, Oregon at 360 E. Jackson St., 400 N. Central Ave., 325 E. 
     Jackson St., 343-345 Apple St., 440-448 Front St., 3rd & Front St. and 
     344 Bartlett, 315 & 321 Apple St., and 401 E. 4th St., collectively at a 
     lease rate of $33,728 per month; (ii) Lithia Auto Services, Inc. dba 
     Lithia Body and Paint, relating to the properties in Medford, Oregon, 
     located at 401 E. 4th St., 4th & Bartlett, 235 Bartlett, 220 N. 
     Bartlett, and 275 E. 5th; and in Grants Pass, Oregon, at 1470 N.E. 7th, 
     and 801 N. Riverside Ave., collectively at a lease rate of $17,439 per 
     month; (iii) Lithia Rentals, Inc., dba Discount Auto and Truck Rental, 
     relating to properties located in Medford, Oregon, at 971 Gilman Rd., 
     and in Grants Pass, Oregon, at 1470 N.E. 7th, collectively at a lease 
     rate of $962 per month; (iv) Lithia Dodge, L.L.C. and Lithia DM, Inc., 
     relating to properties located in Medford, Oregon, at 322 E. 4th, 315 & 
     324 E. 5th St., 225, 319 & 323 E. 6th, Riverside & 4th, Riverside & 6th, 
     and 129 N. Riverside, collectively at a lease rate of $53,490 per month; 
     (v) LGPAC, Inc., relating to the property located in Grants Pass, 
     Oregon, at 1421 N.E. 6th and 1470 N.E. 7th, collectively at a lease rate 
     of $18,023 per month; (vi) Lithia SSO, Inc., relating to properties 
     located in Medford, Oregon, at 400, 705-717 N. Riverside Ave., 
     collectively at a lease rate of $16,364 per month; (vii) Lithia DM, 
     Inc., relating to properties located at Medford, Oregon, at 324 E. 5th, 
     319 & 323 E. 6th St., 6th & Riverside, 129 N. Riverside, 4th & 
     Riverside, 225 E. 6th, 315 E. 5th, 322 E. 4th, 201 N. Riverside, 309, 
     315, 333 and 329 N. Riverside, 334 & 346 Apple St. and 401 E. 4th, 
     collectively at a lease rate of $30,557 per month; and (viii) Lithia 
     Motors, Inc., relating to properties located in Medford, Oregon, at 
     360 E. Jackson, 325 E. Jackson, 345 E. Bartlett, and 401 E. 4th St., 
     collectively at a lease rate of $5,309 per month.
(4)  Substantially identical notes exist between the same parties in amounts 
     of $2.0 million, $2.5 million, and $5.0 million. 
(5)  A substantially identical note exists between the same parties in the 
     amount of $400,000. 
(6)  Substantially identical notes exist between the same parties in amounts 
     of $750,000, and $1.0 million. 
(7)  A substantially identical note exists between Lithia Motors, Inc. and 
     Manfred L. Heimann in the same amount 
(8)  A substantially identical agreement exists between Lithia Motors, Inc. 
     and Manfred L. Heimann 
(9)  Substantially identical agreements exist between United States National 
     Bank of Oregon and each of Lithia TLM, LLC, Lithia Dodge, L.L.C., 
     Lithia's Grants Pass Auto Center, L.L.C., and Lithia Leasing, Inc. 
(10) A substantially identical guarantee exists under which Lithia's Grants 
     Pass Auto Center, L.L.C. is the Guarantor. 
(11) A substantially identical guaranty exists under which Manfred L. Heimann 
     is the Guarantor of Lithia Motors, Inc.
(12) A substantially identical agreement exists between Toyota Motor Sales,
     USA, Inc. and Lithia TKV, Inc.

REPORTS ON FORM 8-K

No reports on Form 8-K have been filed by the Registrant during the quarter 
ended December 31, 1996.

                                       25
<PAGE>

SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities 
Exchange Act of 1934, the Registrant has duly caused this report to be signed 
on its behalf by the undersigned, thereunto duly authorized.

Date:  March 19, 1997                  LITHIA MOTORS, INC.


                                       By /s/ SIDNEY B. DEBOER
                                          ------------------------------
                                       Sidney B. DeBoer
                                       Chairman of the Board, President
                                       and Chief Executive Officer

Pursuant to the requirements of the Securities Exchange Act of 1934, this 
report has been signed below by the following persons on behalf of the 
Registrant and in the capacities on March 19, 1997:

Signature                       Title
- ---------                       -----


/s/ SIDNEY B. DEBOER            Chairman of the Board, President 
- ----------------------------    and Chief Executive Officer
Sidney B. DeBoer                (Principal Executive Officer)


/s/ BRIAN R. NEILL              Chief Financial Officer
- ----------------------------    (Principal Financial and Accounting Officer)
Brian R. Neill     


/s/ M. L. DICK HEIMANN          Director, Executive Vice President and
- ----------------------------    Chief Operating Officer
M. L. Dick Heimann


/s/ R. BRADFORD GRAY            Director and Vice President, Acquisitions
- ----------------------------
R. Bradford Gray


/s/ THOMAS BECKER               Director
- ----------------------------
Thomas Becker


/s/ WILLIAM J. YOUNG            Director
- ----------------------------
William J. Young

                                       26
<PAGE>


                          INDEPENDENT AUDITORS' REPORT




The Board of Directors and Shareholders
Lithia Motors, Inc. and Subsidiaries:


We have audited the accompanying consolidated balance sheets of Lithia Motors,
Inc. and Subsidiaries as of December 31, 1996 and 1995, and the related
consolidated statements of operations, changes in shareholders' equity, and cash
flows for each of the years in the three-year period ended December 31, 1996.
These consolidated financial statements are the responsibility of the Company's
management.  Our responsibility is to express an opinion on these consolidated
financial statements based on our audits.

We conducted our audits in accordance with generally accepted auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the consolidated financial statements referred to above present
fairly, in all material respects, the consolidated financial position of Lithia
Motors, Inc. and Subsidiaries as of December 31, 1996 and 1995, and the
consolidated results of their operations and their cash flows for each of the
years in the three-year period ended December 31, 1996, in conformity with
generally accepted accounting principles.






Portland, Oregon
February 19, 1997






                                      F-1
<PAGE>

                              LITHIA MOTORS, INC.
                               AND SUBSIDIARIES

                         Consolidated Balance Sheets

                         December 31, 1996 and 1995

                                (In thousands)




                 ASSETS                             1996      1995
                                                   -------  -------
Current assets:
     Cash and cash equivalents                     $15,413    9,706
     Trade receivables                               2,260    1,744
     Other receivables, current portion                414      267
     Receivable from related parties                   308      -
     Inventories                                    28,152   17,700
     Vehicles leased to others, current portion        524      727
     Prepaid expenses and other current assets         372      273
     Deferred tax assets                             1,646      -
                                                   -------  -------
          Total current assets                      49,089   30,417
                                                   -------  -------
Property, plant and equipment, net                   4,616    3,234
Vehicles leased to others, less current portion      4,500    4,599

Other assets:
     Other receivables, less current portion           377      456
     Other noncurrent assets                         1,071      872
     Goodwill, net                                   4,101      -
                                                   -------  -------
                                                     5,549    1,328
                                                   -------  -------
                                                   $63,754   39,578
                                                   -------  -------
                                                   -------  -------


See accompanying notes to consolidated financial statements.

                                      F-2 
<PAGE>
LIABILITIES, MINORITY INTEREST AND SHAREHOLDERS' EQUITY         1996     1995
                                                               -------  -------
Current liabilities:
     Notes payable                                             $   500      625
     Flooring notes payable                                     19,645   19,590
     Current maturities of long-term debt                        1,855    2,085
     Trade payables                                              2,434    1,455
     Accrued liabilities                                         2,482    1,280
     Payable to related parties                                  1,952      356
                                                               -------  -------
          Total current liabilities                             28,868   25,391

Long-term debt, less current maturities                          6,160   10,743
Deferred revenue                                                 3,250    1,782
Other long-term liabilities                                       -          62
Deferred tax liability                                             740     -
                                                               -------  -------
          Total liabilities                                     39,018   37,978
                                                               -------  -------
Commitments and contingencies

Minority interest                                                 -         749

Shareholders' equity:
     Preferred stock - no par value; authorized 15,000 shares;
       issued and outstanding none at December 31, 1996
       and 1995                                                   -        -
     Class A common stock - no par value; authorized
       100,000 shares; issued and outstanding 2,500 at
       December 31, 1996 and none at December 31, 1995          24,172     -
     Class B common stock - no par value; authorized
       25,000 shares; issued and outstanding 4,110 at
       December 31, 1996 and 1995                                  511      801
     Retained earnings                                              53       50
                                                               -------  -------
          Total shareholders' equity                            24,736      851
                                                               -------  -------
                                                               $63,754   39,578
                                                               -------  -------
                                                               -------  -------
<PAGE>
                               LITHIA MOTORS, INC.
                                AND SUBSIDIARIES

                      Consolidated Statements of Operations

                   Years ended December 31, 1996, 1995 and 1994

                      (In thousands, except per share data)
<TABLE>
<CAPTION>
                                                          Years ended December 31,
                                                       ------------------------------
                                                         1996       1995      1994
                                                       --------   --------   --------
<S>                                                     <C>       <C>       <C>
Sales:
     Vehicle                                           $123,703     97,338     93,535
     Service, body, parts and other                      19,141     16,858     15,888
                                                       --------   --------   --------
          Net sales                                     142,844    114,196    109,423
                                                       --------   --------   --------
Cost of sales:
     Vehicle                                            109,082     81,786     81,141
     Service, body, parts and other                       9,565     11,346      9,183
                                                       --------   --------   --------
          Cost of sales                                 118,647     93,132     90,324
                                                       --------   --------   --------
          Gross profit                                   24,197     21,064     19,099

Selling, general and administrative                      20,277     16,735     15,174
                                                       --------   --------   --------
          Operating income                                3,920      4,329      3,925
                                                       --------   --------   --------
Other income (expense):
     Equity in income of affiliate                           44         67         55
     Interest income                                        193        179         99
     Interest expense                                    (1,353)    (1,390)      (954)
     Other, net                                           1,112        968        847
                                                       --------   --------   --------
                                                             (4)      (176)        47
                                                       --------   --------   --------
          Income before minority interest
             and income tax benefit                       3,916      4,153      3,972

Minority interest                                          (687)      (778)      (458)
                                                       --------   --------   --------
          Net income before income tax benefit            3,229      3,375      3,514

Income tax benefit                                          813       -          -
                                                       --------   --------   --------
          Net income                                     $4,042      3,375      3,514
                                                       --------   --------   --------
                                                       --------   --------   --------
Net income per share                                      $0.81
                                                       --------   
                                                       --------   
Pro forma net income data (unaudited):
     Income before income taxes and minority
        interest, as reported                            $3,916      4,153      3,972
     Pro forma income taxes                              (1,521)    (1,598)    (1,521)
                                                       --------   --------   --------
     Pro forma net income before minority interest        2,395      2,555      2,451

     Pro forma minority interest                           (421)      (479)      (283)
                                                       --------   --------   --------
     Pro forma net income                                $1,974      2,076      2,168
                                                       --------   --------   --------
                                                       --------   --------   --------
     Pro forma net income per share                       $0.40       0.42
                                                       --------   --------   
                                                       --------   --------   
Shares used in computing per share amounts                4,973      4,893
</TABLE>

See accompanying notes to consolidated financial statements.


                                      F-3
<PAGE>

                              LITHIA MOTORS, INC.
                               AND SUBSIDIARIES

          Consolidated Statements of Changes in Shareholders' Equity

                 Years ended December 31, 1996, 1995 and 1994

                                (In thousands)

<TABLE>
<CAPTION>
                                                          Common stock
                                              ------------------------------------
                                                   Class A            Class B     
                                              ----------------    ----------------    Retained
                                              Shares     Amount     Shares    Amount    earnings   Total
                                              ------    --------    ------    ------    --------  -------
<S>                                           <C>       <C>         <C>       <C>       <C>       <C>
Balance, December 31, 1993                       -      $   -       2,492     $ 824          360    1,184

Net income                                       -          -         -         -          3,514    3,514
Issuance of Class B common stock                 -          -         743        70         -          70
Cancellation of Class B common stock             -          -        (218)     (143)         143      -
Dividends                                        -          -         -         -         (1,965)  (1,965)
                                              ------    --------    ------    ------    --------  -------
Balance, December 31, 1994                       -          -       3,017       751        2,052    2,803

Net income                                       -          -         -         -          3,375    3,375
Issuance of Class B common stock                 -          -       1,093        50         -          50
Dividends                                        -          -         -         -         (5,377)  (5,377)
                                              ------    --------    ------    ------    --------  -------
Balance, December 31, 1995                       -          -       4,110       801           50      851

Net income                                       -          -         -         -          4,042    4,042
Dividends                                        -          -         -         -         (4,460)  (4,460)
Contribution of minority interest to Class B
     common stock pursuant to restructuring      -          -         -         131         -         131
Restructuring in connection with initial
     public offering                             -          -         -        (421)         421     -
Issuance of Class A common stock, net
     of offering expenses of $3,328            2,500      24,172      -         -           -      24,172
                                              ------    --------    ------    ------    --------  -------
Balance, December 31, 1996                     2,500     $24,172    4,110      $511           53   24,736
                                              ------    --------    ------    ------    --------  -------
                                              ------    --------    ------    ------    --------  -------
</TABLE>

See accompanying notes to consolidated financial statements.





                                      F-4
<PAGE>


                              LITHIA MOTORS, INC.
                               AND SUBSIDIARIES

                     Consolidated Statements of Cash Flows

                 Years ended December 31, 1996, 1995 and 1994

                               (In thousands)


<TABLE>
<CAPTION>
                                                                          Year ended December 31,
                                                                         1996      1995      1994
                                                                        -------  -------   -------
<S>                                                                     <C>      <C>       <C>
Cash flows from operating activities:
     Net income                                                         $ 4,042    3,375     3,514
     Adjustments to reconcile net income to net cash
        provided by (used in) operating activities:
          Depreciation and amortization                                   1,756    1,907     1,954
          Gain on sale of assets                                           (239)    (305)     (146)
          Deferred income taxes                                            (906)     -         -
          Minority interest in income                                       687      778       458
          Equity in income of affiliate                                     (44)     (67)      (55)
          Changes in operating assets and liabilities:
             Trade and installment contract receivables                    (852)    (692)    1,659
             Inventories                                                 (6,807)   1,432    (2,085)
             Prepaid and other current assets                               (19)      30      (116)
             Other noncurrent assets                                       (196)    (277)      (20)
             Trade payables                                                 979      609    (1,793)
             Accrued liabilities                                            797      306     1,002
             Other liabilities                                            3,095      677       358
          Proceeds from sale of vehicles leased to others                 5,760    4,757     5,239
          Expenditures for vehicles leased to others                     (6,537)  (6,308)   (6,764)
                                                                        -------  -------   -------
               Net cash provided by (used in) operating activities        1,516    6,222     3,205
                                                                        -------  -------   -------
Cash flows from investing activities:
     Notes receivable issued                                               (540)    (190)     (142)
     Principal payments received on notes receivable                        500       83       309
     Proceeds from sale of assets                                           765       10         3
     Capital expenditures                                                  (395)    (524)     (164)
     Acquisitions                                                        (6,937)     -         -
                                                                        -------  -------   -------
               Net cash provided by (used in) investing activities       (6,607)    (621)        6
                                                                        -------  -------   -------
Cash flows from financing activities:
     Net borrowings (repayments) on notes payable                          (625)     235    (2,312)
     Net borrowings (repayments) on flooring notes payable               (3,283)  (1,628)    2,170
     Principal payments on long-term debt                               (25,336)  (8,070)   (9,084)
     Proceeds from issuance of long-term debt                            21,635   12,529    11,300
     Proceeds from issuance of common stock and minority interest        24,172       50       (73)
     Proceeds from minority interest share receivable                       676      142       144
     Dividends and distributions                                         (6,441)  (6,105)   (2,263)
                                                                        -------  -------   -------
               Net cash provided by (used in) financing activities       10,798   (2,847)     (118)
                                                                        -------  -------   -------
               Net increase in cash and cash equivalents                  5,707    2,754     3,093

Cash and cash equivalents at beginning of period                          9,706    6,952     3,859
                                                                        -------  -------   -------
Cash and cash equivalents at end of period                              $15,413    9,706     6,952
                                                                        -------  -------   -------
                                                                        -------  -------   -------
Supplemental disclosures of cash flow information:
     Cash paid during the period for interest                          $  1,823    1,828     1,335
                                                                        -------  -------   -------
                                                                        -------  -------   -------
Supplemental schedule of noncash investing and financing activities:
     Cancellation of common stock                                      $   -         -         143
     Issuance of notes receivable - minority interest                      -         678       -
     Debt extinguishment upon transfer of property                        1,112      -         -
     Contribution of minority interest in S Corporation
        earnings upon Restructuring to Class B common stock                 131      -         -
     Contribution of excess S Corporation retained earnings
        upon Restructuring to Class B common stock                          421      -         -
                                                                        -------  -------   -------
                                                                        -------  -------   -------
</TABLE>

See accompanying notes to consolidated financial statements.




                                      F-5
<PAGE>


                              LITHIA MOTORS, INC.
                               AND SUBSIDIARIES

                   Notes to Consolidated Financial Statements

                                (In thousands)




(1) SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

   (a) ORGANIZATION AND BUSINESS

     Lithia Motors, Inc. and subsidiaries (the Company) operates in Medford,
     Eugene and Grants Pass, Oregon and Vacaville, California.  The Company
     serves customers located principally in southern Oregon and northern
     California.  The Company offers a broad range of products and services
     including a wide selection of new and used cars and light trucks, vehicle
     financing and insurance and replacement parts and service.  At its eight
     locations, the Company offers, collectively, sixteen makes of new vehicles
     including Chrysler, Toyota, Plymouth, Dodge, Jeep/Eagle, Honda, Saturn,
     Mazda, Pontiac, Lincoln, Mercury, Isuzu, Suzuki, Kia and Volkswagen.

   (b) PRINCIPLES OF CONSOLIDATION

     The accompanying financial statements reflect the results of operations,
     the financial position, and the cash flows for Lithia Motors, Inc. and its
     directly and indirectly wholly-owned subsidiaries.  All significant
     intercompany accounts and transactions, consisting principally of
     intercompany sales, have been eliminated upon consolidation.

     The financial results presented for periods prior to the Restructuring (see
     note 13) have been restated to reflect the consolidated results of
     operations, financial position and cash flows of the Company's dealerships
     and those of its affiliated entities under common control whose operations
     were combined under the Restructuring, using "as if" pooling of interest
     basis of accounting.

     Lithia TLM LLC, Lithia Dodge LLC and Lithia Grants Pass Auto Center LLC
     were limited liability corporations majority owned by Lithia Motors, Inc.
     The 20%, 25% and 25% minority interests in Lithia TLM LLC, Lithia Dodge LLC
     and Lithia Grants Pass Auto Center LLC, respectively, have been recorded in
     the accompanying financial statements to the date of Restructuring.


                                                        (Continued)












                                      F-6
<PAGE>

                              LITHIA MOTORS, INC.
                               AND SUBSIDIARIES

                   Notes to Consolidated Financial Statements

                                (In thousands)




   (c) CASH AND CASH EQUIVALENTS

     For purposes of reporting cash flows, the Company considers contracts in
     transit and all highly liquid debt instruments with a maturity of three
     months or less when purchased to be cash equivalents.

   (d) INVENTORIES

     New vehicle, used vehicle and parts and accessories inventories are stated
     at the lower of cost or market.  Cost is determined by using the last-in,
     first-out (LIFO) method.

   (e) PROPERTY, PLANT AND EQUIPMENT

     Property, plant and equipment are stated at cost and being depreciated over
     their estimated useful lives, principally on the straight-line basis.  The
     range of estimated useful lives are as follows:

          Building and improvements                      40 years
          Service equipment                         5 to 10 years
          Furniture, signs and fixtures             5 to 10 years

     The cost for maintenance, repairs and minor renewals is expensed as
     incurred, while significant renewals and betterments are capitalized.  When
     an asset is retired or otherwise disposed of, the related cost and
     accumulated depreciation are removed from the account, and any gain or loss
     is credited or charged to income.

   (f) INVESTMENT IN AFFILIATE

     The Company has a 20% interest in Lithia Properties, LLC, of which the
     other members are Sidney DeBoer (35%), M.L. Dick Heimann (30%) and three of
     Mr. DeBoer's children (5% each).  The investment is accounted for using the
     equity method, with a carrying value of $571 and $491 at December 31, 1996
     and 1995, respectively.


                                                         (Continued)











                                      F-7
<PAGE>

                             LITHIA MOTORS, INC.
                              AND SUBSIDIARIES

                 Notes to Consolidated Financial Statements

                               (In thousands)




   (g) INCOME TAXES

     Prior to the Offering (see note 13), the Company was an S Corporation for
     federal and state income tax reporting purposes.  Federal and state income
     taxes on the income of an S Corporation were payable by the individual
     stockholders rather than the corporation.

     The Company's S Corporation status terminated immediately prior to the
     effectiveness of the initial public offering of its common stock.  At that
     time the Company established a net deferred tax asset and recorded an
     accompanying credit to income tax expense.  The accompanying statements of
     operations for the years ended December 31, 1996, 1995 and 1994, reflect
     provisions for income taxes on an unaudited pro forma basis, using the
     asset and liability method, as if the Company had been a C Corporation,
     fully subject to federal and state income taxes for the entire year.

     Under the asset and liability method, deferred income tax assets and
     liabilities are recognized for the future tax consequences attributable to
     differences between the financial statement carrying amounts of existing
     assets and liabilities and their respective tax bases.  Deferred income tax
     assets and liabilities are measured using enacted tax rates expected to
     apply to taxable income in the years in which those temporary differences
     are expected to be recovered or settled.  The effect on deferred income tax
     assets and liabilities of changes in tax rates is recognized in income in
     the period that includes the enactment date.

   (h) ENVIRONMENTAL LIABILITIES AND EXPENDITURES

     Accruals for environmental matters, if any, are recorded in operating
     expenses when it is probable that a liability has been incurred and the
     amount of the liability can be reasonably estimated.  Accrued liabilities
     are exclusive of claims against third parties and are not discounted.

     In general, costs related to environmental remediation are charged to
     expense.  Environmental costs are capitalized if the costs increase the
     value of the property and/or mitigate or prevent contamination from future
     operations.


                                                         (Continued)










                                      F-8
<PAGE>

                               LITHIA MOTORS, INC.
                                AND SUBSIDIARIES

                   Notes to Consolidated Financial Statements

                                 (In thousands)




    (i) COMPUTATION OF PER SHARE AMOUNTS

     Net income per share is computed using the weighted average number of
     shares of common stock outstanding and common equivalent shares from stock
     options outstanding using the treasury stock method.  In accordance with
     certain Securities and Exchange Commission (SEC) Staff Accounting
     Bulletins, such computations include all common and common equivalent
     shares issued within 12 months of the offering date as if they were
     outstanding for all periods presented using the treasury stock method.  In
     addition, the calculation includes shares deemed issued to fund
     S Corporation distributions.

    (j) FINANCIAL INSTRUMENTS

     The carrying amount of cash equivalents, trade receivables, trade payable,
     accrued liabilities and short term borrowing approximate fair value because
     of the short-term nature of these instruments.  The fair value of long-term
     debt was estimated by discounting the future cash flows using market
     interest rates and does not differ significantly from that reflected in the
     financial statements.

     Fair value estimates are made at a specific point in time, based on
     relevant market information about the financial instrument.  These
     estimates are subjective in nature and involve uncertainties and matters of
     significant judgment and therefore cannot be determined with precision.
     Changes in assumptions could significantly affect the estimates.

   (k) ADVERTISING

     The Company expenses production and other costs of advertising as incurred.
     Advertising expense was $1,297, $1,136, and $946 for the years ended
     December 31, 1996, 1995 and 1994, respectively.


                                                         (Continued)










                                      F-9
<PAGE>

                              LITHIA MOTORS, INC.
                               AND SUBSIDIARIES

                  Notes to Consolidated Financial Statements

                                (In thousands)




    (l) INTANGIBLE ASSETS AND GOODWILL

     Intangible assets of $199 and $-0-, net of accumulated amortization of $23
     and $-0-, at December 31, 1996 and 1995, respectively, represents a
     non-compete agreement being amortized on a straight-line basis over
     5 years.  This intangible asset is included in other noncurrent assets and
     is evaluated for impairment each period by determining its net realizable
     value.

     Goodwill, which represents the excess purchase price over fair value of net
     assets acquired, is amortized on the straight-line basis over the expected
     period to be benefited of forty years.  The Company assesses the
     recoverability of this intangible asset by determining whether the
     amortization of the goodwill balance over its remaining life can be
     recovered through undiscounted future operating cash flows of the acquired
     operation.  The assessment of the recoverability of goodwill will be
     impacted if estimated future operating cash flows are not achieved.

  (m) CONCENTRATIONS OF CREDIT RISK

     Concentrations of credit risk with respect to trade receivables are limited
     due to the large number of customers comprising the Company's customer
     base.

     Financial instruments which potentially subject the Company to
     concentrations of credit risk consist principally of cash deposits.  The
     Company generally limits its exposure to credit risk from balances on
     deposit in financial institutions in excess of the FDIC-insured limit.

   (n) USE OF ESTIMATES

     The preparation of financial statements in conformity with generally
     accepted accounting principles requires management to make estimates and
     assumptions that affect the amounts reported in the consolidated financial
     statements and related notes to financial statements.  Changes in such
     estimates may affect amounts reported in future periods.


                                                            (Continued)











                                      F-10
<PAGE>

                              LITHIA MOTORS, INC.
                                AND SUBSIDIARIES

                    Notes to Consolidated Financial Statements

                                (In thousands)




   (o) REVENUE RECOGNITION

     Revenue from service contract insurance sold by the Company is recorded as
     deferred revenue upon initial receipt and recognized as income on a
     prorated basis over the term of the policy.  Finance fees represent revenue
     earned by the Company for notes placed with financial institutions in
     connection with customer vehicle financing.  Finance fees are recognized in
     income upon acceptance of the credit by the financial institution.
     Insurance income represents commissions earned on credit life, accident and
     disability insurance sold in connection with the vehicle on behalf of
     third-party insurance companies.  Insurance commissions are recognized in
     income upon customer acceptance of the insurance terms as evidenced by
     contract execution.  Finance fees and insurance commissions, net of
     chargebacks, are classified as other operating revenue in the accompanying
     consolidated statement of operations.

     Revenue from the sale of cars is recognized upon delivery, when the sales
     contract is signed and down payment has been received.  Fleet sales of
     vehicles whereby the Company does not take title are shown on a net basis
     in other revenue.

   (p) MAJOR SUPPLIER AND DEALER AGREEMENT

     The Company purchases substantially all of its new vehicles and inventory
     from various manufacturers at the prevailing prices charged by the
     automaker to all franchised dealers.  The Company's overall sales could be
     impacted by the automaker's inability or unwillingness to supply the
     dealership with an adequate supply of popular models.

     The Company enters into agreements (Dealer Agreements) with the
     manufacturer.  The Dealer Agreement generally limits the location of the
     dealership and retains automaker approval rights over changes in dealership
     management and ownership.  The automaker is also entitled to terminate the
     agreement if the dealership is in material breach of the terms.

     The Company's ability to expand operations depends, in part, on obtaining
     consents of the manufacturer to the acquisition of additional dealerships.


   (q) RECLASSIFICATIONS

     Certain items previously reported in specific financial statement captions
     have been reclassified to conform with the 1996 presentation.


                                                         (Continued)





                                      F-11
<PAGE>

                               LITHIA MOTORS, INC.
                                AND SUBSIDIARIES

                   Notes to Consolidated Financial Statements

                                 (In thousands)




(2) INVENTORIES AND RELATED NOTES PAYABLE

     The new and used vehicle inventory, collateralizing related notes payable,
     and other inventory were as follows:

                                                       December 31
                                         ---------------------------------------
                                                 1996                1995
                                         -------------------  ------------------
                                         Inventory    Notes   Inventory   Notes
                                           cost      payable    cost     payable
                                         ---------   -------  ---------  -------
          New and demonstrator vehicles    $19,402    19,645     13,972   15,346
          Used vehicles                     12,199      -         7,532    4,244
          Parts and accessories              1,761      -         1,092     -
                                         ---------   -------  ---------  -------
          Inventories at FIFO               33,362    19,645     22,596   19,590

          Less LIFO reserve for new 
             and used vehicles and 
             parts inventories               5,210      -         4,896    -
                                         ---------   -------  ---------  -------
          Inventories at LIFO              $28,152    19,645     17,700   19,590
                                         ---------   -------  ---------  -------
                                         ---------   -------  ---------  -------

     If the first-in, first-out (FIFO) method of inventory accounting were used
     by the Company, net income would have been higher (lower) by $314, $(426)
     and $615 for the years ended December 31, 1996, 1995 and 1994,
     respectively.

     Flooring notes payable consist of 8.25% to 8.75% flooring notes from a bank
     secured by new and used vehicles.  The flooring arrangements permit the
     Company to borrow up to $27,900 in 1996 and $21,900 in 1995, restricted by
     new and used vehicle levels.  The notes are due within 5 days of the
     vehicle being sold or after the vehicle has been in inventory for 1 year
     for new vehicles, 6 months for program vehicles, and on a revolving basis
     for used vehicles.


                                                       (Continued)










                                      F-12
<PAGE>

                               LITHIA MOTORS, INC.
                                AND SUBSIDIARIES

                   Notes to Consolidated Financial Statements

                                 (In thousands)




(3) PROPERTY, PLANT AND EQUIPMENT

                                                   December 31
                                               -----------------
                                                1996        1995
                                               ------      -----
          Buildings and improvements           $1,131      1,445
          Service equipment                     1,641      1,431
          Furniture, signs and fixtures         2,545      1,607
                                               ------      -----
                                                5,317      4,483

          Less accumulated depreciation         2,073      1,840
                                               ------      -----
                                                3,241      2,643

          Land                                  1,272        591
          Construction in progress                100        -
                                               ------      -----
                                               $4,616      3,234
                                               ------      -----
                                               ------      -----

(4) VEHICLES LEASED TO OTHERS AND RELATED LEASE RECEIVABLES

                                                  December 31
                                               -----------------
                                                1996        1995
                                               ------      -----
          Vehicles leased to others            $6,378      6,678
          Less accumulated depreciation        (1,354)    (1,352)
                                               ------      -----
                                                5,024      5,326

               Less current portion, net          524        727
                                               ------      -----
                                               $4,500      4,599
                                               ------      -----
                                               ------      -----

     Vehicles leased to others are stated at cost and depreciated over their
     estimated useful lives (5 years) on a straight-line basis.  Lease
     receivables result from customer, employee and fleet leases of vehicles
     under agreements which qualify as operating leases.  Leases are cancelable
     at the option of the lessee after providing 30 days written notice.


                                                         (Continued)




                                      F-13
<PAGE>

                               LITHIA MOTORS, INC.
                                AND SUBSIDIARIES

                   Notes to Consolidated Financial Statements

                                 (In thousands)




(5) NOTES PAYABLE

     Notes payable consist of a 9.0% credit line with a bank for the in-house
     financing of vehicle sales and leases.  The Company may borrow up to $1,000
     or 75% of the total in-house vehicle receivables under 60 days past due.
     No amounts were outstanding as of December 31, 1996.

     The Company incurred a $500 8.5% note payable in connection with the
     acquisition of Roberts Dodge, Inc. in Eugene, Oregon.  The note became due
     and payable upon the consummation of the Restructuring and Offering.

(6) LINES OF CREDIT

     The Company has a $7.5 million line of credit to finance the purchase of
     vehicles used in the Company's fleet leasing and automobile rental
     businesses.  The borrowings under this line of credit, $5,196 at
     December 31, 1996, are secured by the leased vehicles and bear interest at
     prime plus .25% to 1.5% (8.5% to 9.75% at December 31, 1996).

     The Company has a $6.0 million line of credit to finance acquisitions which
     bears interest at prime plus .75% and secured by the Company's inventory,
     receivables, equipment and real property.  During the first year in which
     the line is used, interest only is payable monthly.  After the first year,
     monthly payments are based on a ten-year amortization, with final payment
     due five years from the first draw.  As of December 31, 1996, no borrowings
     were outstanding under this line.

     An additional line of credit of $2.15 million is available for the purchase
     of equipment, $1.4 million of which is available for the purchase of
     equipment associated with acquisitions.  The borrowings under this line of
     credit, $126 at December 31, 1996, are secured by the equipment and bear
     interest at prime plus 0.5% (8.75% at December 31, 1996).  The borrowings
     are payable in monthly installments, maturing at various dates through
     2000.


                                                        (Continued)












                                      F-14
<PAGE>

                               LITHIA MOTORS, INC.
                                AND SUBSIDIARIES

                   Notes to Consolidated Financial Statements

                                 (In thousands)




(7) LONG-TERM DEBT

     Long-term debt consists of the following:
<TABLE>
<CAPTION>
                                                                             December 31
                                                                          -----------------
                                                                           1996       1995
                                                                          -------    ------
          <S>                                                             <C>        <C>
          Notes payable to officer and director, interest at prime
             plus 0.5%; due in ten equal annual installments
             beginning one year and ten days subsequent to demand
             by the note holder                                           $   -      3,865
          Notes payable to related parties other than officer and
             director, interest at prime plus or minus 0.5%; due in
             ten equal annual installments beginning at various times
             subsequent to demand by the note holder                          -      1,234
          Notes payable in monthly installments, including interest
             at 8.75%; maturing at various dates through 2000;
             secured by equipment                                           1,019    1,404
          Notes payable in monthly installments, including interest
             at prime plus .25% to 1.5% (8.5% to 9.75% at
             December 31, 1996); maturing at various dates
             through 2000; secured by vehicles leased to others             5,196    5,466
          Mortgages payable in monthly installments of $105, including
             interest at 7.5% to 12%; maturing at various dates
             through 2013; secured by land and buildings                      -        858
          Notes payable in monthly installments of $14, including
             interest at 8.27%, maturing December 2008; secured
             by land and buildings                                          1,800     -
          Other                                                               -          1
                                                                          -------    ------
                                                                            8,015   12,828

          Less current maturities                                           1,855    2,085
                                                                          -------    ------
                                                                           $6,160   10,743
                                                                          -------    ------
                                                                          -------    ------
</TABLE>

                                                             (Continued)







                                      F-15
<PAGE>

                               LITHIA MOTORS, INC.
                                AND SUBSIDIARIES

                   Notes to Consolidated Financial Statements

                                 (In thousands)




     The schedule of future principal payments on long-term debt after
     December 31, 1996 is as follows:

          Year ending December 31:
             1997                                          $1,855
             1998                                           3,877
             1999                                             388
             2000                                             142
             2001                                              88
             2002 and thereafter                            1,665
                                                           ------
                                                           $8,015
                                                           ------

(8) MINORITY INTEREST

     At December 31, 1995, the Company held notes receivable of $678, from
     minority owners of the Company.  These notes were secured by the minority
     owners' interest in the Company and bore interest at .5% over prime rate.
     The notes receivable were presented as a reduction to minority interest.
     In connection with the Restructuring and Offering, the notes receivable
     were paid by the minority interest shareholders.

(9) SHAREHOLDERS' EQUITY

     The shares of Class A common stock are not convertible into any other
     series or class of the Company's securities.  However, each share of
     Class B common stock is freely convertible into one share of Class A common
     stock at the option of the holder of the Class B common stock.  All shares
     of Class B common stock shall automatically convert to shares of Class A
     common stock (on a share-for-share basis, subject to the adjustments) on
     the earliest record date for an annual meeting of the Company shareholders
     on which the number of shares of Class B common stock outstanding is less
     than 1% of the total number of shares of common stock outstanding.  Shares
     of Class B common stock may not be transferred to third parties, except for
     transfers to certain family members and in other limited circumstances.

     Holders of Class A common stock are entitled to one vote for each share
     held of record, and holders of Class B common stock are entitled to ten
     votes for each share held of record.  The Class A common stock and Class B
     common stock vote together as a single class on all matters submitted to a
     vote of shareholders.


                                                         (Continued)




                                      F-16
<PAGE>

                               LITHIA MOTORS, INC.
                                AND SUBSIDIARIES

                   Notes to Consolidated Financial Statements

                                 (In thousands)




(10) INCOME TAXES

     At the date of the Restructuring, the Company terminated its S Corporation
     election and is now taxed as a C Corporation.  Income taxes on the
     Company's earnings from the date of the Restructuring to December 31, 1996
     is as follows:

       Current:
          Federal                                          $(77)
          State                                             (16)
                                                           ----
                    Total current income tax expense        (93)

       Deferred:
          Federal                                           750
          State                                             156
                                                           ----
                    Total deferred income tax benefit       906
                                                           ----
                    Total income tax benefit               $813
                                                           ----
                                                           ----

     The significant components of deferred income tax benefit for the year
     ended December 31, 1996 are as follows:

          Deferred tax expense (exclusive of the effects
             of other components listed below)                          $ -
          Adjustment to deferred tax assets and liabilities
             for conversion from S Corporation to C Corporation
             status                                                      906
                                                                        ----
                                                                        $906
                                                                        ----
                                                                        ----


                                                           (Continued)












                                      F-17
<PAGE>

                               LITHIA MOTORS, INC.
                                AND SUBSIDIARIES

                   Notes to Consolidated Financial Statements

                                 (In thousands)




     The tax effects of temporary differences that give rise to significant
     portions of the deferred income tax assets and liability as of December 31,
     1996, are presented below:

          Deferred tax assets:
             Allowance and accruals                      $  277
             Deferred revenue                             1,244
                                                         ------
                    Total deferred tax assets             1,521

          Deferred tax liability:
             Property and equipment, principally
               due to differences in depreciation          (615)
                                                         ------
                    Net deferred tax assets              $  906
                                                         ------
                                                         ------

     The unaudited pro forma provision for income taxes reflects the income tax
     expense that would have been reported if the Company had been subject to
     Federal and state income taxes as a C Corporation for the entire year and
     for all periods presented.  The components of unaudited pro forma income
     taxes are as follows:

                                              Year ended
                                              December 31
                                        -------------------------
                                         1996     1995      1994
                                        ------   ------    ------
      Pro forma income taxes:
          Current:
               Federal                  $1,860    1,487     1,292
               State                       387      309       269
                                        ------   ------    ------
                  Total current          2,247    1,796     1,561
                                        ------   ------    ------
          Deferred:
               Federal                    (601)    (164)      (33)
               State                      (125)     (34)       (7)
                                        ------   ------    ------
                  Total deferred          (726)    (198)      (40)
                                        ------   ------    ------
                  Total pro forma
                    income taxes        $1,521    1,598     1,521
                                        ------   ------    ------
                                        ------   ------    ------


                                                           (Continued)



                                      F-18
<PAGE>

                               LITHIA MOTORS, INC.
                                AND SUBSIDIARIES

                   Notes to Consolidated Financial Statements

                                 (In thousands)




     The following tabulation reconciles the expected corporate federal income
     tax expense (computed by multiplying the Company's income before minority
     interest by 34%) to the Company's unaudited pro forma income tax expense:

                                               Year ended
                                               December 31
                                        -------------------------
                                         1996     1995      1994
                                        ------   ------    ------
          Expected pro forma income
             tax expense                $1,331    1,412     1,350
          State income taxes, net of
             federal tax effect            171      181       173
          Other, net                        19        5        (2)
                                        ------   ------    ------
                                        $1,521    1,598     1,521
                                        ------   ------    ------
                                        ------   ------    ------

     The Company intends to change its tax basis method of valuing inventories
     from the LIFO method to the FIFO and specific identification methods in
     1997.  The balance of the LIFO reserve as of December 31, 1996 will be
     amortized into taxable income over a two to six year period, thereby
     increasing current taxes payable.  This amortization will create a
     corresponding reduction in the deferred tax liability related to
     inventory and will not impact the Company's effective tax rate.

(11) COMMITMENTS AND CONTINGENCIES

   (a) RECOURSE PAPER

     The Company is contingently liable to banks for recourse paper from the
     financing of vehicle sales.  The contingent liability at December 31, 1996,
     1995 and 1994 was approximately $88, $206 and $77, respectively.

   (b) OPERATING LEASES

     Substantially all of the Company's operations are conducted in leased
     facilities under noncancelable operating leases.  These leases expire at
     various dates through 2012.  Beginning in 1998, certain lease commitments
     are subject to escalation clauses of an amount equal to the cost of living
     based on the "Consumer Price Index - U.S. Cities Average - All stems for
     all Urban Consumers" published by the U.S. Department of Labor.


                                                         (Continued)



                                      F-19
<PAGE>

                               LITHIA MOTORS, INC.
                                AND SUBSIDIARIES

                   Notes to Consolidated Financial Statements

                                 (In thousands)




     The minimum rental commitments under operating leases after December 31,
     1996 are as follows:

           Year ending December 31:
               1997                                       $ 2,253
               1998                                         2,253
               1999                                         2,251
               2000                                         2,229
               2001                                         1,882
               2002 and thereafter                         17,471
                                                          -------
                                                          $28,339
                                                          -------
                                                          -------

     Rental expense for all operating leases was $2,353 $1,993 and $1,888 for
     the years ended December 31, 1996, 1995 and 1994, respectively.

   (c) LITIGATION

     The Company is involved in various claims and legal actions arising in the
     ordinary course of business.  In the opinion of management, the ultimate
     disposition of these matters will not have a material adverse effect on the
     Company's financial position, results of operations or liquidity.

(12) PROFIT SHARING PLAN

     The Company has a defined contribution plan and trust covering
     substantially all full-time employees.  The annual contribution to the plan
     is at the discretion of the Board of Directors of Lithia Motors, Inc.
     Contributions of $100, $84 and $100 were recognized for the years ended
     December 31, 1996, 1995 and 1994, respectively.  Employees may contribute
     to the plan under certain circumstances.


                                                          (Continued)












                                      F-20
<PAGE>

                               LITHIA MOTORS, INC.
                                AND SUBSIDIARIES

                   Notes to Consolidated Financial Statements

                                 (In thousands)




(13) RESTRUCTURING AND OFFERING

     On December 18, 1996, the Company offered 2,500 shares of its Class A
     common stock to the public (the Offering).  Prior to the public stock
     offering, the Company consummated a restructuring (the Restructuring) which
     resulted in each of the Company's dealerships and operating divisions
     becoming direct or indirect wholly-owned subsidiaries of the Company with
     Lithia Holding Company, LLC owning all the outstanding Class B common stock
     of the Company.  All shareholders prior to the Restructuring exchanged
     their interests in the Company and its affiliated entities for shares of
     Lithia Holding Company, LLC with the exception of (i) one shareholder who
     exchanged his interest in one entity for cancellation of a note due to
     Lithia TLM, LLC and cash and (ii) Lithia TKV, Inc. whose stock was
     purchased by the Company from the Company's principals subsequent to the
     public stock offering.

(14) STOCK INCENTIVE PLAN

     In April 1996, the Board of Directors (the Board) and the Company's
     shareholders adopted the Company's 1996 Stock Incentive Plan (the Plan),
     which provides for the granting of incentive and nonqualified stock options
     to officers, key employees, and non-employee consultants of the Company and
     its subsidiaries.  The Plan is administered by the Board or by a
     Compensation Committee of the Board and permits accelerated vesting of
     outstanding options upon the occurrence of certain changes in control of
     the Company.

     During 1995, the Financial Accounting Standards Board issued Statement of
     Financial Accounting Standards No. 123 ACCOUNTING FOR STOCK-BASED
     COMPENSATION (SFAS 123), which defines a fair value based method of
     accounting for an employee stock option and similar equity instrument.  As
     permitted under SFAS 123, the Company has elected to continue to account
     for its stock-based compensation plan under Accounting Principal Board
     Opinion No. 25 ACCOUNTING FOR STOCK ISSUED TO EMPLOYEES (APB 25), and
     related interpretations.  Accordingly, no compensation expense has been
     recognized for the Plan.  The Company has computed, for pro forma
     disclosure purposes, the value of options granted under the Plan, using the
     Black-Scholes option pricing model as prescribed by SFAS 123, using the
     weighted average assumptions for grants as follows:  a risk free interest
     rate of 6.5%, an expected divided yield of 0%, expected lives of 6.5 years,
     and expected volatility of 60%.


                                                         (Continued)







                                      F-21
<PAGE>

                               LITHIA MOTORS, INC.
                                AND SUBSIDIARIES

                   Notes to Consolidated Financial Statements

                                 (In thousands)




     Using the Black-Scholes methodology, the total value of options granted
     during 1996 was $709, which would be amortized on a pro forma basis over
     the vesting period of the options.  The weighted average fair value of
     options granted during 1996 was $1.62 per share.  If the Company had
     accounted for its stock-based compensation plan in accordance with
     SFAS 123, the Company's net income and net income per share would
     approximate the pro forma disclosures below:

                                                   1996
                                            -----------------
                                               As        Pro
                                            reported    forma
                                            --------    -----
          Net income                          $4,042    3,612
                                            --------    -----
                                            --------    -----
          Net income per share                 $0.81     0.73
                                            --------    -----
                                            --------    -----

     The effects of applying SFAS 123 in this pro forma disclosure are not
     indicative of future amounts.  SFAS 123 does not apply to awards prior to
     January 1, 1995, and additional awards are anticipated in future years.

     Options become exercisable over a period of up to ten years from the date
     of grant as determined by the Board, at prices generally not less than the
     fair market value at the date of grant.  At December 31, 1996, options for
     167 shares were exercisable, with a weighted average exercise price of
     $3.27.  685 shares were reserved for issuance and 246 shares were available
     for future grant.

     The following table summarizes stock options outstanding at December 31,
     1996:

                                                              Weighted -
                                                               average
                                                      Shares    price
                                                      ------    -----
          Outstanding options at December 31, 1995       -      $ -

          Granted                                        439     3.11
          Exercised                                      -        -
          Canceled                                       -        -
                                                      ------    -----
          Outstanding options at December 31, 1996       439    $3.11
                                                      ------    -----
                                                      ------    -----

     At December 31, 1996, the weighted average remaining contractual life of
     outstanding options was 6.3 years.


                                                          (Continued)

                                      F-22
<PAGE>

                               LITHIA MOTORS, INC.
                                AND SUBSIDIARIES

                   Notes to Consolidated Financial Statements

                                 (In thousands)




(15) RELATED PARTY TRANSACTIONS

     Substantially all of the real property on which the Company's business is
     located is owned by Lithia Properties, LLC.  The Company, leases its
     facilities under various lease agreements from Lithia Properties, LLC
     (note 11).  Recorded in other current assets are deposits relating to these
     operating leases of $-0- and $175 as of December 31, 1996 and 1995,
     respectively.  Selling, general and administrative expense includes rental
     expense of $2,132, $1,929 and $1,808 for the years ended December 31, 1996,
     1995 and 1994, respectively.

     The Company provides management services to Lithia Properties, LLC.  Other
     income includes management fees of $408, $288 and $288 for the years ended
     December 31, 1996, 1995 and 1994, respectively.

     The Company has notes payable included in long-term debt of $-0- and $3,865
     as of December 31, 1996 and 1995, respectively, to certain officers and
     directors.  These notes accrue interest at 9% and are due in ten equal
     annual installments beginning one year and ten days subsequent to demand by
     the noteholder.

     The Company has guaranteed certain indebtedness of Lithia Properties, LLC
     incurred in connection with purchases of real property which secures the
     loan.  This indebtedness amounts to approximately $13,000.

     The Company and Lithia Properties, LLC share a "pooled" cash account in the
     Company's name.  At December 31, 1996 and 1995, amounts due to Lithia
     Properties, LLC related to this arrangement amounted to $1,703 and $356,
     respectively, and are included in payable to related parties.  Also
     included in payable to related parties at December 31, 1996 is $249 due to
     former S Corporation minority interest shareholders for distributions of
     their investment in the Company prior to the Restructuring.

     Receivable from related parties at December 31, 1996 represents amounts due
     to the Company for overpayments on distributions to shareholders in
     connection with the Restructuring.


                                                          (Continued)










                                      F-23
<PAGE>

                               LITHIA MOTORS, INC.
                                AND SUBSIDIARIES

                   Notes to Consolidated Financial Statements

                                 (In thousands)




(16) ACQUISITIONS

     During the fourth quarter of 1996, the Company acquired two new and used
     car dealerships, Roberts Dodge, Inc. and Melody Vacaville, Inc., now Lithia
     TKV and Lithia DE, respectively.  For each acquisition, the Company
     acquired certain assets, set forth below each of which was accounted for as
     a purchase.  Accordingly, the consolidated statement of operations include
     the operating results from the date of purchase.

                                                       Roberts     Melody
                                                        Dodge,    Vacaville,
                                                         Inc.        Inc.
                                                       -------    ----------
          Assets acquired                               $6,233         3,309
          Goodwill                                       1,900         2,201
          Less liabilities assumed or incurred          (3,390)       (2,816)
                                                       -------    ----------

                Total consideration                    $ 4,743         2,694
                                                       -------    ----------
                                                       -------    ----------

     The pro forma results shown below reflect accounting adjustments assuming
     the acquisitions described above occurred as of the beginning of each of
     the periods presented:

                                                         1996       1995
                                                       --------   -------
                                                           (Unaudited)
          Revenues                                     $208,236   173,900
          Net income                                      2,704     1,435
          Net income per share                             0.54      0.29

     The pro forma results are not necessarily indicative of what actually would
     have occurred had the acquisitions been in effect for the entire periods
     presented.  In addition, they are not intended to be a projection of future
     results that may be achieved from the combined operations.


                                                        (Continued)










                                      F-24
<PAGE>

                               LITHIA MOTORS, INC.
                                AND SUBSIDIARIES

                   Notes to Consolidated Financial Statements

                                 (In thousands)




(17) OTHER INCOME

                                                      December 31
                                               ------------------------
                                                1996     1995     1994
                                               ------   ------   ------
     Management fees                             $477      288      288
     Hail damage settlement                       206       -        -
     Lawsuit settlement                           -        160       -
     Miscellaneous, net                           429      520      559
                                               ------   ------   ------
     Other income, net                         $1,112      968      847
                                               ------   ------   ------
                                               ------   ------   ------

(18) SUBSEQUENT EVENTS

   (a) EXERCISE OF OVER-ALLOTMENT OPTIONS

     On January 20, 1997, the underwriters for the Company's initial public
     offering exercised an option to purchase 375 shares of Class A common stock
     to cover over-allotments.  Gross proceeds to the Company was approximately
     $4,125.

   (b) PENDING ACQUISITIONS

     The Company has signed definitive agreements to purchase two dealerships 
     described below.  These purchases are subject to normal closing conditions 
     and the approval of the change in ownership by the manufacturers.  The 
     Company will account for these acquisitions as purchases and consolidate 
     the respective results of operations from the date of consummation of 
     the purchase.


                                                          (Continued)









                                      F-25
<PAGE>

                               LITHIA MOTORS, INC.
                                AND SUBSIDIARIES

                   Notes to Consolidated Financial Statements

                                 (In thousands)




     The Company has agreed to acquire the assets of Magnussen-Barbee Ford,
     Lincoln-Mercury, including the new and used vehicles, in a cash and debt
     transaction valued at $6.9 million.  The dealership's sales facility and
     real estate will be leased.  Closing is expected to occur in the second
     quarter of 1997.

     The Company has agreed to pay $2.25 million plus the fair value of the
     operating assets to acquire Magnussen Dodge, a Dodge and Isuzu dealer in
     Concord, California.  The dealership's sales facilities and real estate
     will be leased.  Closing is expected to occur in the second quarter of
     1997.





































                                      F-26

<PAGE>                                                            EXHIBIT 10.23
               AGREEMENT FOR PURCHASE AND SALE OF BUSINESS ASSETS

   THIS AGREEMENT is entered into by and between MAGNUSSEN-BARBEE FORD, 
LINCOLN-MERCURY, INC., a California corporation, (hereinafter referred to as 
"Seller"), and LITHIA MOTORS, INC., an Oregon corporation, (hereinafter 
referred to as the "Buyer").

   RECITALS:

   Seller is a California business corporation engaged in the business of 
selling and servicing Ford and Lincoln-Mercury motor vehicles and related 
parts and accessories from premises located at 300 Soscol Avenue, Napa, 
California 94559 (the Business Real Property), under franchises issued by the 
Ford Motor Company.

   Buyer wishes to purchase from Seller, and Seller is willing to sell to 
Buyer, all assets relating to Seller's Ford and Lincoln-Mercury franchises, 
conditioned upon the granting to Buyer of exclusive franchises for the sale 
of new Ford and Lincoln-Mercury motor vehicles in the same geographical area 
as Seller's current franchises in Napa, California.

   Buyer also wishes to assume the Lease of the Business Real Property, and 
the purchase of Seller's business assets shall be conditioned upon the 
assignment to Buyer of the Lease of the Business Real Property.

   NOW, THEREFORE, IN CONSIDERATION OF the mutual premises set forth herein, 
the parties agree as follows:

   1.   DEFINITIONS. In this Agreement, the following words shall have the 
indicated meanings:

      (a)   "CLOSING" shall refer to the consummation of the transaction 
contemplated under this Agreement in accordance with the terms hereof, and 
"CLOSING DATE" shall refer to the actual date of Closing.  "TARGET CLOSING 
DATE" shall refer to May 1, 1997 "FINAL CLOSING DATE" shall refer to the 
earlier of (i) May 30, 1997, or (ii) the 10th business day after the 
condition precedent set forth in subparagraph 17(a) (the issuance of 
Franchisors' approvals) has been satisfied.

      (b)   "SELLER'S BUSINESS" shall refer to any and all activities 
conducted by Seller in Napa County, California, relating to the marketing and 
sale of new Ford and Lincoln-Mercury vehicles and associated parts and 
accessories, and the repair and servicing of new or used Ford and 
Lincoln-Mercury vehicles.

      (c)   "PURCHASED ASSETS" shall refer to those assets which are 
identified in Paragraph 2 as being purchased and sold by the parties 
hereunder.

                                       1
<PAGE>

      (d)   Seller's "EQUIPMENT" shall refer to all non-inventory items of 
tangible personal property presently owned or used by Seller in connection 
with Seller's business, including all of Seller's machinery, tools, signs, 
office equipment, computer equipment computer programs, microfiches, parts 
lists, repair manuals, sales or service brochures, furniture and fixtures, 
and further including all assets listed on Seller's financial statements as 
of December 31, 1996.  Seller's leasehold improvements to the Business Real 
Property also shag be included with the definition of Seller's "Equipment".

      (e)   Seller's "INTANGIBLE ASSETS" shall refer to Seller's name 
("Magnussen-Barbee Ford, Lincoln-Mercury, Inc."), telephone and fax numbers, 
service customer lists, sales customer lists, vehicle sales records, vehicle 
service records, all rights of Seller under contracts assigned to and assumed 
by Buyer pursuant to this Agreement, all goodwill associated with Seller's 
business, and all other intangible rights and interests of any value relating 
to Seller's business.

      (f)   "BUSINESS REAL PROPERTY" shall refer to the real property located 
at 300 Soscol Avenue, Napa, California, which has been used in connection 
with Seller's business.

      (g)   "FRANCHISOR" or "FRANCHISORS" shall refer to the Ford Motor 
Company.

      (h)   "NEW VEHICLE" shall refer to a Ford and Lincoln-Mercury motor 
vehicle which: (i) is unregistered and unused, (ii) is from the 1996 or 1997 
model year, and (iii) may be represented or warranted to consumers as "new" 
under California law. "ROLLBACK VEHICLE" shall mean an unregistered vehicle 
which has been sold to a customer by Seller but returned because of the 
customer's inability to obtain financing for the purchase.  "DEMONSTRATOR 
VEHICLE" shall mean an unregistered vehicle used and operated by Seller on 
dealer plates for sales demonstration purposes.  "USED VEHICLE" shall mean 
any vehicle which is not a new vehicle, a demonstrator vehicle or rollback 
vehicle.

      (i)   "DATE OF THIS AGREEMENT" shall refer to the first date upon which 
this Agreement has been signed by all of the parties.

   2.   PURCHASED ASSETS. Seller agrees to sell to Buyer, and the Buyer agrees 
to purchase from Seller, the assets identified in Paragraphs 3, 4, 5, 6, 7, 
8, 9, 10 and 11 of this Agreement (the "Purchased Assets").  Excluded from 
this transaction are Seller's cash, accounts receivable, notes receivable, 
banking accounts and deposits, and all other assets not identified in 
Paragraphs 3, 4, 5, 6, 7, 8, 9, 10, and 11 of this Agreement.

   3.   INVENTORY OF NEW VEHICLES. Buyer shall purchase Seller's entire 
inventory of new Ford and Lincoln-Mercury vehicles, as that inventory exists 
on the Closing Date.  Buyer also shall purchase Seller's entire inventory of 
demonstrator vehicles and (up to five) rollback vehicles, as that inventory 
exists on the Closing Date.

      (a)   PRICE OF NEW VEHICLES.  The purchase price for each of the new 
vehicles shall be equal to Seller's factory invoice cost, reduced by any 
factory holdbacks, factory rebates, factory incentives, carry-over model 
allowances, floor plan allowances, finance cost

                                       2
<PAGE>

allowances, advertising allowances, and further reduced by the actual net 
cost for any and all accessories, equipment and parts which are missing from 
a vehicle.  Seller's actual net cost for the new vehicles shall include 
Seller's actual net cost for any and all parts and accessories reasonably 
installed by Seller to new vehicles in the ordinary course of business, but 
shall not include any other vehicle preparation charges, labor charges or 
other dealer charges of any kind.

      (b)   DEDUCTION FOR DAMAGE TO NEW VEHICLES.  Immediately prior to 
Closing, Buyer and seller shall jointly inspect Seller's inventory of new 
vehicles.  If any new vehicle purchased by Buyer from Seller is damaged, the 
price for that vehicle, as determined under subparagraph 3(a), shall be 
reduced by the actual net cost to Buyer of repairing that damage.  If Buyer 
and Seller are unable to agree upon the actual net cost to Buyer of repairing 
the damage to a vehicle, then Buyer and seller shall select an independent 
third party to determine that repair cost, which determination shall be 
binding upon both Buyer and Seller.

      (c)   PAYMENT FOR NEW VEHICLES.  The aggregate purchase price for all 
new vehicles purchased by Buyer from Seller shall be paid in full at Closing.

      (d)   PURCHASE ORDERS FOR NEW VEHICLES.  Immediately prior to Closing, 
Buyer and seller shall jointly review Seller's outstanding purchase orders 
for new vehicles ordered from Seller by customers but not delivered prior to 
Closing.  At Closing, Seller shall assign to Buyer, and Buyer shall assume 
from Seller, all of Seller's rights (including customer deposits) and 
obligations (including sales commissions) under such purchase orders; 
provided, however, that Buyer shall not be obligated to assume Buyer's rights 
or obligations with respect to any new vehicle purchase order which is at a 
price less than factory invoice, or which provides for a trade-in at a price 
or under terms not acceptable to Buyer.  At Closing, Seller shall turn over 
to Buyer all customer deposits on ordered but undelivered new vehicles.

      (e)   PRICE FOR DEMONSTRATORS AND ROLLBACKS.  Regarding 1996 
demonstrators, the price for each vehicle shall be determined as above less 
$500 per vehicle and 30 CENTS per mile for miles in excess of 4,000 miles.  
Regarding 1997 demonstrators, the price for each vehicle will be determined 
as above less 30 CENTS per mile for all miles in excess of 4,000. miles.  
Regarding rollbacks, the purchase price for each such vehicle shall be 
determined as above less 30 CENTS per mile for miles in excess of 200 miles.  
The purchase price so determined for the demonstrators and rollbacks shall be 
paid at Closing.

   4.   INVENTORY OF USED VEHICLES. Buyer intends to purchase Seller's entire 
inventory of used vehicles, as that inventory exists at Closing.  However, 
Buyer shall not be obligated to purchase any used vehicle for which Buyer and 
Seller are unable to agree upon a purchase price.

      (a)   Seller shall be obligated to: (i) disclose to Buyer any and all 
facts concerning each used vehicle which Seller would be legally obligated to 
disclose to a consumer (including but not limited to known damage and usage 
history), and (ii) provide to Buyer legal odometer statements and free and 
clear title for each of the used vehicles.

                                       3
<PAGE>

      (b)   PRICE FOR USED VEHICLES.  Used vehicles shall be purchased 
on an individual basis.  It is Buyer's intention to purchase all of the used 
vehicles, however, in the event Buyer and Seller cannot agree on a value as 
to one or more vehicles, then those vehicles whose value is not agreed upon, 
shall remain the property of the Seller and Buyer shall not be obligated to 
purchase same.  Buyer and Seller agree to establish the proposed purchase 
price for seller's used vehicles at least three business days prior to the 
anticipated Closing Date.  Regarding any used vehicles not purchased by 
Buyer, Seller shall have 14 days subsequent to Closing to remove same from 
the Business Real Property.  So long as Buyer stores Seller's used vehicles 
on the Business Real Property in accordance with standard business practices, 
Seller shall have sole and exclusive risk and liability for any damage or 
loss to Seller's used vehicles while so stored on the Business Real Property 
after Closing, and Buyer shall have no liability or obligation of any kind by 
reason of such damage or loss.

      (c)   PAYMENT FOR USED VEHICLES.  The aggregate purchase price for 
Seller's inventory of used vehicles shall be paid in full at Closing.

   5.   INVENTORY OF NEW PARTS AND ACCESSORIES.  Buyer shall purchase Seller's 
entire inventory of new, current (non-obsolete), undamaged Ford and 
Lincoln-Mercury vehicle parts and accessories manufactured by Franchisors 
and/or third party suppliers, as that inventory exists on the Closing Date.  
Buyer shall have no obligation to purchase from Seller any parts or 
accessories which are used, damaged or obsolete.  For purposes of this 
Paragraph 5, a part or accessory shall be "obsolete" on the Closing Date if 
not then returnable to the supplier from which that part was originally 
purchased, or if not then listed in the supplier's then current price and 
pats books.  Prior to Closing, Seller shall maintain Seller's inventory of 
parts and accessories at a level consistent with good business practices and 
Seller's normal and regular course of business.

      (a)   PRICE FOR PARTS AND ACCESSORIES.  The purchase price for each 
item in Seller's inventory of new, current and undamaged parts and 
accessories for Ford and Lincoln-Mercury vehicles (whether manufactured by a 
Franchisor or third party suppliers) shall be the net cost for that item as 
set forth in the then most recent price book published by the supplier of 
that item, reduced by any discounts, rebates, incentives or allowances which 
should reasonably be taken into account in order to establish what Buyer's 
net cost for that item would be if that item was purchased by Buyer directly 
from that supplier at the time of Closing.

      (b)   DETERMINATION OF INVENTORY OF PARTS AND ACCESSORIES.  Seller's 
inventory of new, current and undamaged Ford and Lincoln-Mercury parts and 
accessories shall be determined immediately prior to Closing (or on whatever 
earlier date shall be selected by mutual agreement of the parties) by a third 
party inventory service selected by mutual agreement of the parties.  Buyer 
and Seller each shall be responsible for 50% of the fees charged by the 
inventory service for conducting the inventory.

      (c)   PAYMENT FOR INVENTORY OF NEW PARTS AND ACCESSORIES.  The purchase 
price for Seller's inventory of parts and accessories shall be paid in full 
at Closing.

                                       4
<PAGE>

      (d)   In addition to the vehicle accessories being purchased by Buyer, 
Buyer agrees to purchase a quantity of other non-factory accessories the 
amount of which shall be determined by the price of same which shall not 
exceed $____________________.

   6.   EQUIPMENT.  Buyer shall purchase Seller's Equipment.  Buyer 
acknowledges that Seller is retaining, and is not selling to Buyer, those 
personal items of Seller's Equipment, if any, which are listed on Exhibit "A" 
attached hereto.

      (a)   PRICE FOR EQUIPMENT.  The aggregate purchase price for Seller's 
Equipment shall be determined by a mutually agreed upon appraiser whose cost 
shall be equally shared by the parties.  This purchase price for the 
Equipment shall be paid at the Closing.

   7.   SUPPLIES.  Buyer shall purchase all of the gas, oil, nuts, bolts, and 
other automotive supplies which are held for use in Seller's business.  The 
price for all such supplies shall be Seller's actual net cost, and shall be 
paid to Seller at Closing.

   8.   CONTRACTUAL RIGHTS AND OBLIGATIONS.  At Closing, Buyer shall assume all 
rights and obligations of Seller under those certain equipment leases and 
other contracts identified on Exhibit "B" attached hereto.  Seller warrants 
that all of Seller's obligations under the contracts listed on Exhibit "B" 
shall be current at the time of Closing.  Seller agrees to indemnify Buyer 
against all obligations under the contracts identified on Exhibit "B" which 
relate to periods prior to Closing.  Buyer agrees to indemnify Seller against 
all obligations under the contracts identified on Exhibit "B" which relate to 
periods after Closing.

   9.   REPAIR WORK IN PROGRESS. Buyer shall purchase all of Seller's vehicle 
repair work in progress (in-house and subcontracted), at a price equal to 
Seller's actual net cost, (before profit and overhead) for all work completed 
prior to Closing.  The purchase price for work in progress shall be paid at 
Closing.

   10.   PREPAID EXPENSES WHICH ACCRUE TO BUYER'S BENEFIT. Buyer agrees to 
reimburse Seller for those prepaid expenses which accrue to Buyer's benefit 
which shall be at Seller's cost and shall be paid at closing.

   11.   INTANGIBLE ASSETS.  Buyer shall purchase all of Seller's Intangible 
Assets.

      (a)   The aggregate purchase price for Seller's Intangible Assets shall 
be Two Million Seven Hundred Thousand and 00/100 Dollars ($2,700,000), 
$2,100,000 of which shall be paid outside of Escrow at the Closing.  The 
$600,000 balance of the purchase price for the Intangible Assets ($2,700,000 
minus $2,100,000) shall be amortized and paid by Buyer to Seller as follows:

         (1)   During the period beginning on the Closing Date and ending 
when the entire deferred balance of this purchase price has been paid in 
full, interest shall accrue on the outstanding balance of this purchase price 
at nine percent (9%) per annum.  The interest accruing on the outstanding 
balance of this purchase price shall be due and payable in

                                       5
<PAGE>

quarter annual installments, with the first interest payment being due and 
payable on the date which is three calendar months after the Closing Date, 
and with subsequent interest payments being due and payable at regular three 
month intervals thereafter.

         (2)   The $600,000 deferred principal balance of this purchase price 
shall be due and payable in four equal annual installments of One Hundred 
Fifty Thousand and 00/100 Dollars ($150,000) each, with the first installment 
being due and payable on April 1, 1998, and with subsequent installments 
being due and payable at regular one year intervals thereafter.

            (A)   Buyer shall have the right at any time to prepay all or any 
portion of the unpaid balance of this purchase price, without penalty or 
premium.  Any prepayment shall be applied against the last maturing 
installment of principal then due (with the principal balance being reduced 
accordingly), and shall not excuse Buyer from making the regular installment 
payments subsequently due until the principal balance has been paid in full.

            (B)   If Buyer fails to pay any amount of principal or interest 
upon the due date or within ten (10) days thereof, and if thereafter Seller 
notifies Buyer in writing of said default and Buyer fails to cure said 
default within ten (10) days after receipt of that written notice from 
Seller, then Seller shall have the right, at any time prior to the moment 
when Buyer cures that default, to declare (and thereby cause) the entire 
unpaid balance of the purchase price to be immediately due and payable.

            (C)   Buyer's deferred payment obligation as set forth in this 
paragraph 11 shall be evidenced by a negotiable promissory note (hereinafter 
the "Promissory Note") to be executed by Buyer and delivered to Seller at 
Closing.  The Promissory Note shall be unsecured and shall contain an 
attorney's fee clause.

      (b)   In order for Buyer to receive the full benefit of the intangible 
good will being purchased by Buyer, it will be necessary for Buyer to perform 
no-charge repair work with respect to vehicles repaired or sold by Seller 
prior to Closing.  In partial consideration of the $2,700,000 amount being 
paid by Buyer for the Intangible Assets, Seller agrees to reimburse Buyer for 
Fifty percent (50%) of the net cost to Buyer of repair service which are not 
covered by factory warranty and which are performed by Buyer within two (2) 
months after Closing with said reimbursement not exceeding a maximum of 
$4,000 in order to satisfy customers who are dissatisfied with repair 
services provided by Seller prior to Closing.  Seller agrees to reimburse 
Buyer pursuant to the preceding sentence on a monthly basis, with payment to 
be made within ten (10) days after Buyer submits a billing for the cost of 
repair services performed during the preceding calendar month.

   12.   BULK TRANSFERS.  It is the intention of the parties that this 
transaction comply with Division Six of the California Uniform Commercial 
Code, more commonly known as Uniform Commercial Code - Bulk Transfers.  As a 
result thereof, upon the execution of this agreement the parties shall 
immediately open an escrow at Capitol City Escrow, Inc., 2720 Gateway Oaks 
Drive, # 140, Sacramento, California, for this purpose.  At this same time, 
Buyer shall deliver to said escrow the sum of $250,000 (the deposit), which 
amount shall

                                       6
<PAGE>

immediately be placed into an interest bearing account.  The deposit plus 
interest shall be credited to Buyer and shall be applied against the purchase 
price for the Purchased Assets, other than the Intangible Assets, at the 
closing or if the closing fails to occur, then the deposit shall be disbursed 
as set forth hereinafter.

   13.   LIMITATION ON LIABILITIES ASSUMED.  Except as provided in 
subparagraph 3(c), Paragraph 8 and Paragraph 9, Buyer shall not, by reason of 
this Agreement or Buyer's purchase of the Purchased Assets, take 
responsibility for any liabilities, debts or obligations, is of Seller 
(including Seller's trade payables, account payables, obligations to 
employees, or tax liabilities).

   14.   WARRANTIES OF SELLER. Seller makes the following warranties to 
Buyer, with the intent that Buyer rely thereon:

      (a)   CORPORATE ORGANIZATION.  Seller is a corporation organized, 
validly existing, and in good standing under the laws of the State of 
California.  Seller is qualified to do business in the State of California 
and has full power and authority to own, use, and sell its assets.

      (b)   CORPORATE AUTHORITY. Seller's board of directors and shareholders 
have authorized the execution and delivery of this Agreement to Buyer and the 
carrying out of its provisions.  This agreement will not violate any 
judicial, governmental or administrative decree, order, writ, injunction, or 
judgment, and will not conflict with or constitute a default under Seller's 
bylaws, or any contract, agreement, or other instrument to which Seller is a 
party or by which it may be bound.

      (c)   EMPLOYEE ISSUES.  Within 10 days after the date of this Agreement 
Seller shall provide to Buyer the following: (i) a census of Seller's 
employees, (ii) a written disclosure of all benefits made available to 
Seller's employees (including qualified and non-qualified retirement plans), 
and (iii) access to all personnel files for seller's employees.  All employee 
benefit plans maintained by seller for its employees shall be fully funded 
prior to Closing.  Seller shall pay all wages, commissions, accrued vacation 
pay and other accrued compensation earned by Seller's employees prior to 
Closing (together with all accrued FICA and withholding taxes).  Seller shall 
terminate the employment of all of Seller's employees effective as of the 
close of business on the Closing Date.  Buyer will consider any of Seller's 
employees who apply for employment on an equal basis with all other 
applicants.  Employment will be offered to Buyer's selected applicants on 
terms and conditions to be established by Buyer.  Seller agre

      (d)   FINANCIAL.  Seller shall furnish to Buyer such financial and 
operating data and other information as to the business and properties of 
Seller's business as Buyer shall request.  The review of such materials will 
be at Buyer's expense, including a certified audit, if Buyer deems it to be 
necessary.

                                       7
<PAGE>

      (e)   UNDISCLOSED LIABILITIES AND CONTRACTUAL COMMITMENTS.  Except as 
otherwise disclosed in this Agreement (or in an attached Exhibit): (i) Seller 
does not have any liabilities which might have a material impact on Buyer's 
use of the Purchased Assets, (ii) Seller is not a party to any contracts or 
commitments which might have a material impact on Buyer's use of the 
Purchased Assets, and (iii) no law suit or action, administrative proceeding, 
arbitration proceeding, governmental investigation, or other legal or 
equitable proceedings of any kind is pending or threatened against Seller 
which might adversely affect the value of the Purchased Assets.  If any claim 
is asserted against Buyer after Closing with respect to any obligation of 
seller which Seller has failed to disclose to Buyer in writing, or which 
Seller has disclosed but failed to pay, then Buyer shall give prompt. written 
notice of that claim to Seller.  Seller shall indemnify Buyer with respect to 
all such obligations.

      (f)   CONDITION OF EQUIPMENT.  Each item of the equipment shall be in 
good operating condition at Closing.  Seller will continue to perform routine 
maintenance and repairs with respect to the Equipment prior to Closing.  In 
addition, the roof, ventilation (including the air conditioning), heating, 
plumbing, electrical systems and structural members, collectively referred to 
as the "Structural Building Systems" of the buildings located on the Business 
Real Property, are in good working order and condition and shall be so on the 
Closing Date.  Buyer shall have thirty (30) days from the Closing Date to 
advise Seller in writing if any of the foregoing assets were not in good 
working order on the Closing Date.

      (g)   GOOD TITLE.  Seller has, and shall transfer to Buyer at Closing, 
good and marketable title to all of the Purchased Assets, free and clear of 
all security interests, liens, equitable interests, leases, assessments, 
restrictions, restrictions, reservations, or other burdens of any kind.  All 
current and accrued taxes which may become a lien against any of the 
Purchased Assets prior to closing shall have been paid by Seller prior to 
Closing (including property taxes, sales taxes and excise taxes).

      (h)   TOXIC MATERIALS.  Upon the execution of this agreement, Seller at 
its cost shall engage an appropriate environmental firm to conduct an 
investigation and who will thereafter produce a Phase One Environmental 
Report regarding the Business Real Property.  In addition, Seller shall make 
available to Buyer copies of all other environmental reports and certificates 
(of which Seller has knowledge) with respect to the Business Real Property.  
Regarding any deficiencies set forth in the Phase One Environmental Report, 
Buyer can waive same or Seller shall have until the Closing Date to remedy 
same.  In the event it is apparent that a remedy can not be completed by the 
Closing Date, then in such event, Seller can either elect to rescind the 
transaction in its entirety or place sufficient funds into the escrow at the 
Closing Date to cover the expense of the required remedy.

   Except as disclosed by Seller on Exhibit "C" attached hereto, (i) no 
activity in connection with Seller's business prior to Closing shall have 
produced any toxic materials, the presence or use of which upon the Business 
Real Property would violate any federal, state, local or other governmental 
law, regulation or order or would require reporting to any governmental 
authority and (ii) the Business Real Property is otherwise free and clear of 
any toxic materials.  For purposes or this subparagraph (h), the phrase 
"toxic materials" shall include but not be limited to any and all substances 
deemed to be pollutants, toxic materials or hazardous materials under any 
state or federal law.

                                       8
<PAGE>

      (i)   FRANCHISERS' CONSENT.  Seller shall take all actions which are 
reasonably necessary on Seller's part to obtain the consent of the 
Franchisors to the issuance to Buyer of exclusive franchises for the sale of 
new Ford and Lincoln-Mercury vehicles in the same geographical area as 
Seller's current franchises in Napa, California.

      (j)   INDEMNIFICATION FOR BREACH OF WARRANTIES.  Seller shall indemnify 
Buyer against all losses, damages and costs (including attorney fees and 
court costs) relating to any warranty made by Seller in this Agreement which 
is false, misleading, incomplete or inaccurate (either on the date of this 
Agreement or at the time of Closing).  If at any time prior to Closing Buyer 
determines that any warranty made by Seller in this Agreement is incorrect, 
incomplete or misleading, then Buyer shall advise Seller of that fact and 
Seller shall provide to Buyer in writing whatever other information shall be 
necessary to cause that warranty to be correct, complete and not misleading.

   15.   CONDUCT OF BUSINESS PENDING CLOSING. Seller warrants that during the 
period beginning on the date of this Agreement and ending at Closing: (i) 
Seller shall continue to operate Seller's Business in the usual ordinary 
course, and in substantial conformity with all applicable laws, ordinances, 
regulations, rules or orders, (ii) Seller shall not allow any liens to be 
placed against any of the Purchased Assets unless those liens are discharged 
prior to Closing; (iii) Seller shall not take any action which may cause a 
material adverse change in the operations of Seller's Business; (iv) Seller 
shall not conduct any sale which shall use the words or phrases "Going Out of 
Business Sale" or "Change of Ownership Sale" or other words or phrases having 
similar meanings and; (v) Seller shall use its best efforts to preserve the 
value of the Ford and Lincoln-Mercury franchises in Napa, California.

   16.   REPRESENTATIONS AND WARRANTIES OF BUYER.  Buyer hereby makes the 
following representations and warranties to Seller, with the intent that 
Seller rely thereon:

      (a)   ORGANIZATION.  Lithia Motors, Inc. is a corporation organized, 
validly existing and in good standing under the laws of the State of Oregon, 
and has been qualified by the appropriate California authorities to own 
property and to carry on its business.

      (b)    AUTHORITY. This Agreement has been authorized by the board of 
directors of Lithia Motors, Inc.  This agreement will not violate the 
provisions of any judicial, governmental or administrative decree, order, 
writ, injunction, or judgment, or conflict with or constitute a default 
under, the Article or bylaws of Lithia Motors, Inc. or any contract, 
agreement, or other instrument to which Lithia Motors, Inc. is a party.

   17.   ADDITIONAL CONDITIONS PRECEDENT TO BUYER'S OBLIGATIONS. The 
obligation of Buyer to close this transaction is subject to each of the 
following conditions (each of which is for the benefit of Buyer and may be 
waived by Buyer), and Buyer shall have the right to rescind this Agreement if 
any of the following conditions is not satisfied in accordance with its terms:

      (a)    Buyer shall have obtained from Franchisors, prior to the Final 
Closing Date, exclusive franchises to sell new Ford and Lincoln-Mercury 
vehicles in the same

                                       9
<PAGE>

geographical area as Seller's current franchises in Napa, California (as 
evidenced by the issuance to Buyer by Franchisors of appropriate Dealership 
Sales and Service Agreement, and the approval of Buyer as the publicly owned 
Dealer-Operator of the franchises), and Buyer agrees to use its best 
reasonable efforts to obtain those Franchises.

      (b)   Buyer shall be reasonably satisfied with any facility improvement 
requirement which are imposed by Franchisors which have an aggregate cost of 
more than $25,000.

      (c) The lease assigned to Buyer, or a related entity, of the Business 
Real Property shall occur prior to or concurrently with this transaction.

      (d)   All of Seller's agreements and warranties set forth in this 
Agreement shall be correct, complete and not misleading at Closing; provided 
that Buyer's decision to close this transaction shall not release Seller from 
liability to Buyer for any warranty which is subsequently determined to be 
incorrect, incomplete or misleading.

      (e)   The Phase One Environmental Report must indicate that there are 
no toxic materials present on, under, or about the Business Real Property or 
if such toxic materials are so indicated Seller must have cured same either 
by completing the required remedy by the Closing Date or by placing 
sufficient funds into Escrow at the Closing Date to cover the expense of the 
required remedy.

   18.   CLOSING.  The parties shall make all reasonable effort to close the 
purchase and sale under this Agreement at or before 5:00 PM, Pacific Standard 
Time, on or before the Final Closing Date, at the offices of Capitol City 
Escrow, Inc. in Sacramento, California, or at some other location as shall be 
selected by mutual agreement of the parties.

      (a)   The parties agree to establish a closing escrow account at 
Capitol City Escrow, Inc. in Sacramento, California, (the "Closing Escrow 
Agent").  Buyer and Seller each shall pay one-half (1/2) of the escrow fees.  
Buyer and Seller agree to execute whatever reasonable escrow instructions may 
be required by Closing Escrow Agent in connection with this transaction.  In 
the event of any conflict between those escrow instructions and this 
Agreement, the terms of this Agreement shall prevail.

      (b)    In all events, the Closing of the transaction contemplated under 
this Agreement shall occur (if at all) on or before the Final Closing Date.

      (c)   If this transaction closes as provided herein, then actual 
possession and all risk of loss, damage or destruction with respect to the 
Purchased Assets, shall be deemed to have been delivered to Buyer at 11:59 
PM, Pacific Standard Time, on the Closing Date.

      (d)   At Closing, and coincidentally with the performance of the 
obligations to be performed by Buyer at Closing, Seller shall deliver to 
Buyer the following: (i) all bills of sale, assignments and other instruments 
of transfer, in form and substance reasonably satisfactory to Buyer, which 
shall be necessary to convey the Purchased Assets to Buyer, and (ii) all 
other documents required under this Agreement.

                                       10
<PAGE>

      (e)   At Closing, and coincidentally with the performance of all 
obligations required of Seller at Closing, Buyer shall deliver to Seller the 
following: (i) payment for the Purchased Assets; and (ii) all other payments 
and documents required under this Agreement.  Buyer shall be responsible for 
all sales taxes payable in connection with the transaction.  All amounts 
payable by Buyer to Seller at closing shall be paid by certified check drawn 
against a bank of Buyer's choice having offices located in Jackson County, 
Oregon, or by whatever other means shall be acceptable to Seller.

      (f)   If Closing does not take place on or before the Final Closing 
Date because there has been a failure of any condition precedent set forth in 
Paragraph 17 or because Seller has elected to rescind the agreement pursuant 
to paragraph 14(h), then: (i) all rights and obligations of both parties 
under this Agreement shall terminate, (ii) Buyer shall be entitled to a 
refired of the entire $250,000 deposit (and interest earned thereon) which is 
referred to in paragraph 12, and (iii) this Agreement and all predecessor 
agreements shall thereafter be void and of no effect.

      (g)   If Closing does not take place on or before the Final Closing 
Date because of Buyer's material breach of this Agreement, then the $250,000 
deposit delivered by Buyer to the Closing Escrow Agent together with all 
interest earned thereon while held by the Closing Escrow Agent shall be 
forfeited to Seller as Seller's sole and exclusive remedy for Buyer's breach, 
and seller shall have no other rights or remedies against Buyer by reason of 
that breach.  THIS SUM REPRESENTS A REASONABLE ESTATE BY BUYER AND SELLER OF 
SELLER'S DAMAGES IN THE EVENT OF SUCH A DEFAULT, IT BEING EXTREMELY DIFFICULT 
TO ASCERTAIN SELLER'S PRECISE DAMAGES.  IF CLOSING DOES NOT OCCUR ON OR 
BEFORE THE CLOSING DATE FOR ANY REASON OTHER THAN BUYER'S DEFAULT, SELLER AND 
BUYER IRREVOCABLY AUTHORIZE AND INSTRUCT THE CLOSING ESCROW AGENT TO 
IMMEDIATELY DELIVER TO BUYER, ON DEMAND, BUYER'S DEPOSIT TOGETHER WITH THE 
INTEREST EARNED THEREON, LESS ESCROW CANCELLATION COSTS.

      (h)   Both parties agree to make a good faith effort to execute and 
deliver all documents and complete all actions necessary to consummate this 
transaction.

   19.   BOOKS AND RECORDS.  Seller shall have the right at any time and from 
time to time, for a period of five (5) years after the Closing Date, to 
examine and make copies of all books and records acquired by Buyer hereunder. 
 In addition, Buyer agrees to store for a period of five (5) years all books 
and records of Seller which Buyer is not acquiring hereunder.  Lastly, Buyer 
agrees to make its staff available to Seller for a period of five (5) days 
subsequent to the Closing Date so that Seller can close out its books.

   20.   SELLER'S ACCOUNTS RECEIVABLE. For a period of six (6) months after 
Closing, Buyer shall, on Seller's behalf, and at no charge to Seller, accept 
any payment with respect to Seller's customer receivables and other 
receivables arising out of the operation of Seller's Business prior to 
Closing.  All collected receivables from vehicles sales shall be delivered to 
Seller within ten (10) days after collection, and all other collected 
receivables shall be

                                       11
<PAGE>

delivered to Seller on a monthly basis.  Buyer shall have no obligation to 
undertake collection efforts with respect to Seller's receivables, and 
Buyer's only obligation shall be to account for and pay over Seller's 
receivables which are actually received by Buyer.

   21.   SURVIVAL OF REPRESENTATIONS. All representations, warranties, 
indemnification obligations and covenants made in this Agreement shall 
survive the Closing, and shall remain in effect until the expiration of the 
latest period allowable in any applicable statute of limitations.

   22.   ASSIGNMENT BY BUYER. Lithia Motors, Inc. shall have the right to 
assign all rights and obligations of Lithia Motors, Inc. as "Buyer" under 
this agreement.  In the event of any such assignment, the assignee shall 
assume all rights and obligations of the Buyer under this agreement, and 
Lithia Motors, Inc. shall remain jointly and severally liable for all 
obligations of the Buyer.  In addition and in this event, Lithia Motors, Inc. 
will unconditionally guarantee the promissory note referred to in paragraph 
11 above.

   23.   MISCELLANEOUS,

      (a)   There are no oral agreements or representations between the 
parties which affect this transaction, and this Agreement supersedes all 
previous negotiations, warranties, representations and understandings between 
the parties.  True copies of all documents referenced in this Agreement are 
attached hereto.  If any provision of this Agreement shall be determined to 
be void by any court of competent jurisdiction, then that determination shall 
not affect any other provision of this Agreement, and all other provisions 
shall remain in full force and effect.  If any provision of this Agreement is 
capable of two constructions, only one of which would render the provision 
valid, then the provision shall have the meaning which renders it valid.  The 
paragraph headings in this Agreement are for convenience purposes only, and 
do not in any way define or construe and contents of this Agreement.

      (b)   This Agreement shall be governed and performed in accordance with 
the laws of the State of California.  Each of the parties hereby irrevocably 
submits to the jurisdiction of the courts of Napa County, California, and 
agrees that any legal proceedings with respect to this Agreement shall be 
filed and heard in the appropriate court in Napa County, California.

      (c)    This Agreement may be executed in multiple counterparts, each of 
which shall be an original, and all of which shall constitute a single 
instrument when signed by both of the parties.  This Agreement shall-inure to 
the benefit of and shall be binding upon the successors and assigns of the 
respective parties.

      (d)   Waiver by either party of strict performance of any provision of 
this Agreement shall not be a waiver of, and shall not prejudice the party's 
right to subsequently require strict performance of the same provision or any 
other provision.  The consent or approval of either party to any act by the 
other party of a nature requiring consent or approval; shall not render 
unnecessary the consent to or approval of any subsequent similar act.

                                       12
<PAGE>

      (e)   All notices provided for herein shall be in writing and shall be 
deemed to be duly given when mailed by United States certified mail, postage 
prepaid, to the last known address of the party entitled to receive the 
notice, or when personally delivered to that party.

      (f)   Time is of the essence to this Agreement.

      (g)   Should any party hereto institute any action or proceedings to 
enforce or interpret any provision hereof, or for damages by reason of any 
alleged breach of any provision of this Agreement, the prevailing party shall 
be entitled to recover from the losing party or parties such amount as the 
court may adjudge to be reasonable attorney's fees for services rendered to 
the prevailing party in such action or proceeding.  The term "prevailing 
party" as used in this section shall include, without limitation, any party 
who is made a defendant in litigation in which damages and/or other relief 
may be sought against such party and a final judgment or dismissal or decree 
is entered in such litigation in favor of such party defendant.







                                       13
<PAGE>

   IN WITNESS WHEREOF, the parties have executed this Agreement on the dates 
indicated below:

SELLER:    MAGNUSSEN-BARBEE FORD, LINCOLN-MERCURY, INC.

BY: /s/ Bernard L. Magnessen                                 2/18/97
   -------------------------------------------------         ----------------
        Bernard L. Magnussen, President                      Dated

BUYER:   LITHIA MOTORS, INC.

BY: /s/ Sidney B. DeBoer                                     2/21/97
   -------------------------------------------------         ----------------
        Sidney B. Deboer, President                          Dated







                                       14
<PAGE>

                                   EXHIBIT "A"

   List of Equipment Seller is Retaining pursuant to Paragraph 6 above.

                                      NONE





                                       15
<PAGE>

                                   EXHIBIT "B"

   List of Leases and Agreements being assumed by Buyer pursuant to Paragraph 8
above.





                                       16
<PAGE>

                                   EXHIBIT "C"

Activities in connection with Seller's business prior to Closing which 
produced toxic material which violated governmental law, regulations or 
orders or would require reporting to any governmental authority - pursuant to 
paragraph 14h) above.

                                      NONE






                                       17


<PAGE>
                                                                  EXHIBIT 10.5.3
                            SUPPLEMENTAL AGREEMENT TO
                       DEALER SALES AND SERVICE AGREEMENT
                            (PUBLICLY TRADED COMPANY)

     THIS SUPPLEMENTAL AGREEMENT (this "Supplemental Agreement"), dated as of 
December 27, 1996, is entered into among Lithia HPI, Inc. ("Dealer").  Lithia 
Motors, Inc, ("Public Company") and American Isuzu Motors Inc. ("Distributor).

     WHEREAS, contemporaneously herewith, Distributor and Dealer are entering 
into a Dealer Sales and Service Agreement (the "Dealer Agreement") which 
authorizes Dealer to conduct dealership operations from the Dealership 
locations identified in the Dealer Agreement;

     WHEREAS, the organization and ownership of Dealer is such that the terms 
of the Dealer Agreement are not wholly adequate to address the legitimate 
business needs and concerns of Distributor and Dealer; and

     WHEREAS, Distributor and Dealer have entered into the Dealer Agreement 
in consideration for and in reliance upon certain understandings, assurances 
and representations which the parties wish to document.

     NOW, THEREFORE, in consideration of the premises and mutual covenant 
contained herein, the parties hereby agree as follows:

     1.   LIMITATIONS UPON CHANGE OF EXECUTIVE MANAGER

          A.   DESIGNATION OF EXECUTIVE MANAGER.  As set forth in Section 4 
of the Dealer Agreement, Sidney B. DeBoer shall Executive Manager of Dealer. 
Dealer agrees that Executive Manager shall have complete and irrevocable 
authority to make all decisions, and enter into any and all necessary 
business commitments, required in the normal course of conducting dealership 
operations on behalf of Dealer.  Dealer shall not revoke, modify or otherwise 
impose limitations upon such authority without the prior written consent of 
Distributor.

          B.   CHANGE OF EXECUTIVE MANAGER.  Without limiting the 
restrictions set forth in the Dealer Agreement, the removal or withdrawal of 
Executive Manager with Distributor's prior written consent shall constitute 
grounds for termination of the Dealer Agreement, subject to applicable law.

          2.     LIMITATIONS UPON CHANGES IN OWNERSHIP

          A.   CHANGE IN OWNERSHIP.  Dealer and Public Company hereby 
represent and warrant that (i) Dealer is a wholly-owned subsidiary of Public 
Company, (ii) at least 55% of the capital stock of Public Company is owned by 
Lithia Holding, LLC (Holding Company), and (iii) the membership interests in 
Holding Company are held as follows:  M.L. Dirk Heimann - 34.875%, Sidney B. 
DeBoer -58.125%, and R. Bradford Gray - 7%.  Given the control of Public 
Company over Dealer, the control of Holding Company over Public Company, and 
the control of the above-named individuals over Holding Company, and 
Distributor's strong interest in assuring that those who own and control 
Distributor's dealerships have interests consistent with those of 
Distributor, Dealer and Public Company agree that (i) any change in the 
ownership of Dealer or Holding Company, or (ii) the acquisition by any person 
or entity (other than Holding Company) of more then 20% of the issued and 
outstanding capital stack of Public.  Company, shall be consider a change in 
ownership of Dealer under the terms of the Dealer Agreement, and shall be 
subject to the provisions of the Dealer Agreement and subparagraph B below.

          B.   DISTRIBUTOR'S RIGHTS UPON CHANGE IN OWNERSHIP.  Upon the 
occurrence of any event described in subparagraph A above, if Distributor 
reasonably concludes that the transferee or acquiring person or entity does 
not have interests compatible with those of Distributor or is otherwise not 
qualified to have an ownership interest in the dealerships at the Dealership 
Locations, then within 90 days of receipt of written notice from Distributor, 
Dealer agrees to: (i) transfer the assets associated with Dealer to a third 
party acceptable to the Distributor, (ii) voluntarily terminate the Dealer 
Agreement, or (iii) provide evidence to Distributor that such person or 
entity no longer has such an ownership interest in Public Company.  In the 
event that Dealer enters into an agreement to transfer its assets to a third 
party as set forth in (i) above, Distributor shall have a right of person or 
entity no longer has such an ownership interest in Public Company.  In the 
event that Dealer enters into an agreement to transfer its assets to a third 
party as set forth in (i) above, Distributor shall have a right of 

                                      1


<PAGE>

first refusal to purchase such assets in accordance with the terms and 
procedures set forth in subparagraph C below.  Dealer and Public Company 
agree that if an ownership interest is acquired in Public Company by a person 
or entity which notifies Public Company via Schedule 13D filed with the 
Securities and Exchange Commission, Dealer shall advise Distributor in 
writing, and attach a copy of that Schedule.

          C.   EXERCISE OF RIGHT OF FIRST REFUSAL.  Prior to exercising its 
right of first refusal pursuant to subparagraph B above, Distributor shall 
have a reasonable opportunity to inspect the assets, including real estate, 
before making its decision.  If Dealer has entered into a bona fide written 
buy/sell agreement, the purchase price and other terms of sale shall be those 
set forth in such agreement and any related documents, unless Dealer and 
Distributor agree to other terms.  Upon Distributor request, Dealer agrees to 
provide all documents relating to the proposed transfer.  If Dealer refuses 
to provide such documentation or states that such documents do not exist, it 
will be presumed that the agreement is not bona fide.  In the absence of a 
bona fide written buy/sell agreement, the purchase price of the dealership 
assets will be determined by good faith negotiations by Dealer and 
Distributor.  If agreement cannot be reached within a reasonable time, the 
price and other terms of sale shall be established by arbitration according 
to the rules of the American Arbitration Association.  Dealer agrees to 
transfer the assets by Warranty Deed where possible, conveying marketable 
title free and clear of liens and encumbrances.  The Deed will be in proper 
form for recording and Dealer will deliver complete possession of the assets 
when the Deed is delivered.  Dealer will also furnish copies of any 
easements, licenses or other documents affecting the property and assign any 
permit or licenses necessary for the conduct of Dealers operations.  
Distributor's rights under this section may be assigned to any third party 
and in connection with any such assignment, Distributor will guarantee full 
payment of the purchase price by the assignee.

     3.   LIMITATIONS UPON NUMBER AND LOCATIONS OF DEALERSHIPS

          Dealer and Public Company agree to be bound by the provisions of 
Distributors standard policies in effect from time to time which limit the 
number and locations of Distributor's dealerships which may be owned by 
Dealer and/or its parent companies, subsidiary companies and companies under 
common control with it.  Dealer shall provide such documentation as is 
reasonably requested by Distributor regarding the ownership interests of all 
such persons and entities in Distributor's dealerships.  In the event that 
Dealer or Public Company shall acquire ownership or control of more than one 
of Distributor's dealerships, then Dealer and/or Public Company shall obtain 
separate motor vehicle licenses, and shall maintain separate financial 
statements for each dealership.

     4.   WORKING CAPITAL REQUIREMENTS

          Dealer shall maintain, at all times, sufficient working capital to 
meet or exceed the minimum net working capital standards for Dealer as 
determined from time to time by Distributor consistent with its standard 
policies.  Dealer shall provide such documentation as is reasonably requested 
by Distributor to assure compliance with this requirement.  Public Company 
agrees to submit an annual consolidated balance sheet for the combined 
dealership operations of Public Company.  Public Company agrees, upon 
Distributor's request, to provide Distributor with copies of the materials 
filed by Public Company with the Securities and Exchange Commission.

     5.   INDEMNITY

          Public Company agrees to indemnity and hold Distributor harmless 
from and against any and all claims, liabilities, losses, damages, costs and 
expenses arising out of or in connection with the sale of stock in Public 
Company. Public Company further agrees to indemnify and hold Distributor 
harmless from and against any and all claims of the shareholder of Public 
Company, and all liabilities, losses, damages, costs and expenses incurred in 
connection therewith, unless a final determination is made that Distributor 
was in fact liable for such claims, liabilities, losses, damages, costs or 
expenses.

     6.   MISCELLANEOUS

          A.   EFFECT OF SUPPLEMENTAL AGREEMENT.  The parties agree that this 
Supplemental Agreement is intended to supplement the terms of the Dealer 
Agreement and not to limit the rights and obligations of the parties 
contained therein.  This Supplemental Agreement is hereby incorporated into 
the Dealer Agreement and made a part thereof.  In the event that any of the 
provisions of this Supplemental Agreement are in actual conflict with other 
provisions of the Dealer Agreement, the provisions of contained in this 
Supplemental Agreement shall govern.  In the event that the policies of 
Distributor with regard to the issues 

                                     2
<PAGE>

address herein are hereinafter modified, the parties agree to review such 
modifications to determine whether modifications of this Supplemental 
Agreement are appropriate.

          B.   CONSTRUCTION.  This Supplemental Agreement shall be governed 
by and construed in accordance with the laws of the State of California.  The 
failure of either party to enforce any of the provisions of this Supplemental 
Agreement or the failure to exercise any election provided for herein shall 
in no way be considered to be a waiver of such provisions or elections.  All 
capitalized terms used herein and not defined herein shall have the meanings 
set forth in the Dealer Agreement.

          C.   ALTERNATIVE DISPUTE RESOLUTION.  In the event of any dispute 
between the parties regarding the Dealer Agreement or this Supplemental 
Agreement, Dealer and Public Company agrees to participate in any alterative 
dispute resolution procedures specified in the standard policies of 
Distributor. Upon final determination through such dispute resolution, each 
party shall have recourse to a review de novo by the appropriate state court 
or administrative agency consistent with the provisions of state law.  The 
parties agree that should a party making such appeal lose the issues 
presented on appeal, then that party shall pay the reasonable expenses, 
including reasonable attorneys' fees, of the other party for the defense of 
such de novo review.

          D.   NO THIRD PARTY BENEFICIARIES.  Nothing in this Supplemental 
Agreement or the dealer Agreement shall be construed to confer any rights 
upon any person not a party hereto or thereto, nor shall it create in any 
party an interest as a third party beneficiary of this Supplemental Agreement 
or the Dealer Agreement.  Dealer and Public Company agree to indemnify and 
hold harmless Distributor, its affiliates, subsidiaries, directors, officers, 
employees, agents and representatives from and against all claims, actions, 
liabilities, damages, costs and expenses (including reasonable attorneys' 
fees) arising from or in connection with any action by a third party in its 
capacity as a stockholder of Public Company other than through a derivative 
stockholder suit authorized by the Board of Directors of Public Company.

          E.   CONDITION PRECEDENT.  Notwithstanding anything to the contrary 
contained herein, the parties acknowledge that the provisions of this 
Supplemental Agreement shall not be applicable until such time a Public 
Company completes a public offering of its stock.

                                   3

<PAGE>


IN WITNESS WHEREOF, THE PARTIES HAVE EXECUTED THIS SUPPLEMENTAL AGREEMENT 
EFFECTIVE AS OF THE DATE SET FORTH IN THE INTRODUCTORY PARAGRAPH HEREOF.


AMERICAN ISUZU MOTORS INC.              LITHIA HPI, INC.


By:                                          By:
   ------------------                             -----------------
     J.T. Maloney                                Sidney B. DeBoer
Title:                                       Title:
     ----------------                             -----------------

                                             By:
                                                  -----------------
                                                 Manfred L. Heimann
                                             Title:
                                                  -----------------

                                        
                                        LITHIA MOTORS, INC.

                                             By:
                                                  -----------------
                                                 Sidney B. DeBoer
                                             Title:
                                                  -----------------

                                                
                                             By:
                                                  -----------------
                                                 Manfred L. Heimann 
                                             Title:
                                                  -----------------

                                   4

<PAGE>
                                                              EXHIBIT 10.10.4
                      ADDENDUM TO SECTION X - ADDITIONAL PROVISIONS

These Additional Provisions to Toyota Dealer Agreement ("Additional 
Provisions") are entered into as of DECEMBER 23, 1996 among DISTRIBUTOR, 
DEALER, LITHIA MOTORS, INC., an Oregon corporation, (hereinafter "LITHIA"), 
LITHIA HOLDING COMPANY, L.L.C., an Oregon limited liability company 
("hereinafter "HOLDING") and SIDNEY B. DEBOER (hereinafter "DeBoer") and form 
a part of and are incorporated into the Dealer Agreement.

                                    RECITALS
                                    --------
     1.   DISTRIBUTOR and DEALER have entered Into a Toyota Dealer Agreement
          (the "Dealer Agreement") dated as of  NOVEMBER 15, 1996.

     2.   LITHIA is the 100% shareholder of DEALER, HOLDING is the controlling
          (defined below) shareholder of LITHIA, DeBoer is the controlling
          manager of HOLDING.  For the purposes of these Additional Provisions,
          the terms "control", "controlling" and "controlled" have meanings
          given to them in Rule 405 under the Rules and Regulations of the
          Securities Act of 1933, as amended.

     3.   The current ownership of the outstanding stock of LITHIA is as
          follows:


<TABLE>
<CAPTION>

              Share of Total     Type of   Votes Per    Share of     
             Outstanding Stock    Stock      Share       Total       
           --------------------------------------------------------- 
<S>        <C>                   <C>       <C>          <C>          

HOLDING        NOT LESS THAN      COMMON       10     NOT LESS THAN  
                    55%           CLASS B                 93.75%     

OTHERS         NOT MORE THAN      COMMON        1     NOT MORE THAN  
                    45%           CLASS A                  6.25%     

</TABLE>



     4.   The Members of HOLDING are as follows:


                                        Share of Units
                                        --------------

          Sidney B. DeBoer              58.125%
          Manfred L. Heimann            34.875%
          R. Bradford Gray               7.000%

          The controlling Manager of HOLDING Is:

          Sidney B. DeBoer

                                      1
<PAGE>

     5.   HOLDING, DEALER, DeBoer and LITHIA are hereinafter collectively
          referred to as the "LITHIA Parties". DISTRIBUTOR and the LITHIA
          Parties are hereinafter referred to as the "Parties".

     6.   The Parties wish to enter into these Additional Provisions for the
          purpose of agreeing to be bound by the terms of these Additional
          Provisions, which are a part of and are incorporated into the Dealer
          Agreement.

          NOW THEREFORE, in consideration for the mutual agreements contained
          herein and in the Dealer Agreement, the Parties agree as follows:

A. GENERAL

     1.   DISTRIBUTOR and LITHIA have entered into an Agreement dated SEPTEMBER
          30, 1996 (the "Agreement") relating, among other matters, to the
          number of Toyota and Lexus dealerships which may be acquired by LITHIA
          and its affiliates and to certain aspects of the management of Toyota
          and Lexus dealerships owned by LITHIA.  The LITHIA Parties agree that
          the Agreement is incorporated into and forms a part of the Dealer
          Agreement and these Additional Provisions.  To the extent that any
          provision of the Agreement is inconsistent with the Dealer Agreement
          or these Additional Provisions, the provisions of the Agreement shall
          be controlling.

     2.   The LITHIA Parties acknowledge and agree that if any provision of
          these Additional Provisions is violated in any material respect by any
          of the LITHIA Parties, DISTRIBUTOR will have the right to terminate
          the Dealer Agreement on sixty (60) days' written notice to DEALER, if
          DEALER fails to cure such violation prior to the expiration of such
          sixty (60) days.

     3.   The LITHIA Parties agree to comply with all Toyota policies, including
          all Market Representation policies.

B.   PROVISIONS RELATING TO THE STRUCTURE OF DEALER

     1.   SINGLE PURPOSE ENTITY.  DEALER will be maintained as a separate legal
          entity, and will not engage in any business other than the operation
          of this Toyota Kia dealership and activities related hereto.

     2.   NO MERGER, CONSOLIDATION, ETC.  DEALER will not be merged with or
          into, or be consolidated with, or acquire substantially all of the
          assets of, any other entity, without the prior written consent of
          DISTRIBUTOR, in its sole discretion.

                                      2
<PAGE>

C.   PROVISIONS RELATING TO MANAGEMENT

     1.   ROLE OF DEBOER.  DeBoer will remain actively involved in the
          management of all aspects of the operations of DEALER.  The LITHIA
          Parties have identified DeBoer as the LITHIA contact official set
          forth in paragraph 8 of the Agreement.

               a).  DeBoer will be an officer of DEALER.  DeBoer, in
                    consultation with management of LITHIA, will have complete
                    control over all management decisions of DEALER or relating
                    to DEALER.

               b).  The General Manager will report directly to and be
                    responsible to DeBoer.

               c).  DISTRIBUTOR may rely on oral or written communications and
                    agreements from DeBoer as being the binding agreements of
                    DEALER, without any duty of the DISTRIBUTOR to confirm that
                    such communication or agreement has been duly authorized by
                    the Board of Directors of DEALER, LITHIA, or any other
                    individual or entity.

     2.   SUCCESSORS TO DEBOER.  In the event that DeBoer wishes to discontinue
          his role in the management of DEALER as set forth in Section C.1.,
          such action may be taken only with the prior written consent of
          DISTRIBUTOR.  Such consent of DISTRIBUTOR may be conditioned on
          transfer of DeBoer's management responsibilities to an individual or
          individuals approved by DISTRIBUTOR, taking into amount such factors
          as DISTRIBUTOR reasonably deems to be relevant and are consistent with
          all applicable laws.

     3.   ROLE OF THE GENERAL MANAGER.

          a).  STEPHEN R. PHILLIPS or any subsequent General Manager of DEALER
               approved by DISTRIBUTOR, will serve exclusively as General
               Manager of the Toyota operation and any other line-make that
               DISTRIBUTOR has consented may be dueled with Toyota, on a full
               time basis and will not have any management responsibilities with
               inspect to any other dealership or business.

          b).  The General Manager will have responsibility for and authority
               with respect to the day-to-day operations of DEALER in the
               ordinary course of business, under the supervision of LITHIA, and
               the General Manager will have the following authority, without
               the need for obtaining the prior approval 

                                      3
<PAGE>

               of any other person:

               (i)   the authority to hire or terminate and employee of DEALER.

               (ii)  the authority to order vehicles and other products.

               (iii) the authority to place advertising.

               (iv)  the authority to communicate with DISTRIBUTOR with respect
                     to all aspects of the business of DEALER,

               (v)   the authority to approve expenditure by DEALER in the
                     ordinary course of business in amounts of less than
                     $50,000 per item.

D.   PROVISIONS RELATING TO CAPITALIZATION AND ACCOUNTING

     1.   No distributions will be made by DEALER to LITHIA if such
          distributions would cause DEALER to fail to meet any of DISTRIBUTOR's
          capitalization requirements, including but not limited to net working
          capital requirements.

     2.   The operations and financial results of DEALER will be reported to
          DISTRIBUTOR separately from those of any other entity, business or
          activity, including but not limited to any of the LITHIA Parties and
          any other dealerships directly or Indirectly owned or controlled by
          any of the LITHIA Parties.

     3.   DEALER is currently dueled with KIA.  There should be no change in the
          line makes operating in DEALER's facility without the prior written
          consent of DISTRIBUTOR.  DEALER will maintain a separate and permanent
          personnel staff and separate retail operations from other dealerships
          directly or Indirectly owned by any of the LITHIA Parties.

     4.   DEALER shall not combine Its used car operation with that of any other
          entity, including any other dealerships direct or indirectly owned by
          any of the LITHIA Parties.

E.   PROVISIONS RELATING TO OWNERSHIP

     1.   CHANGES IN INDIRECT OWNERSHIP.  In addition to the right of
          DISTRIBUTOR to approve changes in ownership of DEALER, as Set forth in
          the Dealer Agreement and the Agreement, DISTRIBUTOR shall also have
          the right, in compliance with applicable laws, to approve transfers In
          ownership in LITHIA by HOLDING, will have the 

                                      4
<PAGE>

          right to approve any transfer in management or ownership of HOLDING 
          which results in DeBoer no longer being the controlling manager of 
          HOLDING, and will have the right to approve any change in this 
          ownership or capital structure of LITHIA which results in DeBoer's no 
          longer having a majority of the voting power of LITHIA.

     2.   DIRECTORS.  LITHIA shall provide a list of all current members of its
          Board of Directors, and resumes for each Director, to DISTRIBUTOR, and
          provide such Information for each now member.

     3.   SUCCESSORS AND ASSIGNS.  In the event there is a request for transfer
          of any interest of the LITHIA Parties in accordance with the
          provisions of the Dealer Agreement, the Agreement and these Additional
          Provisions, as a condition to such transfer, the transferee must
          agree, in writing, to be bound by all of the terms and provisions of
          the Dealer Agreement, the Agreement and these Additional Provisions,
          such agreement to be in form and substance reasonably acceptable to
          DISTRIBUTOR.

F.   FACILITIES

     1.   DEALER acknowledges that its current facility, designated in Section
          VII of this Agreement, is deficient in the following respects:

               Service Dept.     (3,375)
               Service Stalls        (5)

          DEALER understands and agrees that, to the extent DISTRIBUTOR has
          permitted or will permit DEALER to continue Toyota operations without
          full compliance with Toyota facility national minimum standards or
          DISTRIBUTOR directives, or both, such conduct by the DISTRIBUTOR shall
          not constitute a waiver of such standards or directives.

     Further, DISTRIBUTOR may, at any time, amend this Agreement to establish a
     timetable for DEALER to fully comply with DISTRIBUTOR's minimum facility
     requirements.

2.   DEALER acknowledges that the facility designated In Section VII of this
     Toyota Dealer Agreement is severely deficient in its appearance and does
     not project Toyota's #1 image, nor does it most Image USA requirements.
     DEALER agrees to rectify these deficiencies in accordance with the
     following timetable:

                                      5
<PAGE>

                                              DATE OF
          ACTION                             COMPLETION
          ------                             ----------
     Complete an exterior/fascia upgrade     12/01/97
       utilizing the Image USA theme.

       Complete an interior modernization/   12/01/97
       upgrade utilizing the Image USA themes.

     DEALER understands and agrees that any provision set forth above that
     contemplate action to be taken by DEALER after the expiration of this
     Agreement are advisory only and that DISTRIBUTOR shall have no obligation
     to extend this Agreement or to offer DEALER a subsequent Toyota Dealer
     Agreement.  DISTRIBUTOR does intend, however, to grant a subsequent Toyota
     Dealer Agreement to DEALER provided that DEALER is in full compliance with
     all of the terms and conditions of this Agreement, as well as any
     reasonable requirements imposed by DISTRIBUTOR from time to time.

IN WITNESS WHEREOF, the Parties have executed these Additional Provisions as of
the date first above written.


TOYOTA MOTOR SALES, USA., INC.     LITHIA MOTORS, INC.

By:/s/JIM LENTZ               By:/s/SIDNEY B. DEBOER
   ------------                  -------------------
   Jim Lentz
Title:General Manager         Title:President
      ---------------               ---------


LITHIA HOLDING CO., L.L.C.

By:/s/SIDNEY B.DEBOER              /s/SIDNEY B. DEBOER
   ------------------              -------------------
Title:                             Sidney B. DeBoer
      ---------------


LITHIA TKV, INC.

By:/S/SIDNEY B. DEBOER
   -------------------
Title:President
      ---------

TOYOTA MOTOR SALES, USA., INC.


By:/s/YOSHIO ISHIZAKA
   -------------------
   Mr. Yoshio Ishizaka
Title:President
      ---------

                                      6

<PAGE>

                      FIRST AMENDMENT TO LEASE AGREEMENT        EXHIBIT 10.12.2

     This Amendment is made as of February 7, 1997, to that certain Lease 
Agreement (the "Lease Agreement"), dated December 13, 1996, between Lithia 
Properties, L.L.C., an Oregon limited liability company ("Landlord") and 
Lithia Motors, Inc., an Oregon corporation ("Tenant") relating to the real 
property located in Medford, Oregon, at the following addresses:

360 E. Jackson St.            401 E. 4th St.
325 E. Jackson St.            326 N. Bartlett
345 E. Bartlett St.

     Whereas Landlord and Tenant desire to modify certain provisions of the 
Lease Agreement, and Section 13.16 of such Lease Agreement provides that any 
change to the Lease Agreement must be in writing executed by the parties 
thereto;

     The undersigned Landlord and Tenant hereby agree as follows:

1.   Section 1.3 of the Lease Agreement is amended to read as follows:

          "EXPIRATION DATE.        December 31, 2011."

2.   Section 1.9 of the Lease Agreement is amended to read as follows:

          "TERM.  Fifteen-year period commencing on the Commencement
          Date and expiring December 31, 2011, if not terminated
          earlier pursuant to the terms of this Lease."

3.   The last sentence of the first paragraph of Section 3.3 of the Lease
     Agreement is amended to read:

          "As soon as the monthly rent for the ensuing year is
          established, Landlord shall give Tenant notice of the amount
          of monthly rent therefor."

4.   All other provisions of the Lease Agreement are hereby ratified and
     confirmed and remain in full force and effect.


     Landlord and Tenant have executed this First Amendment as of February 7,
1997.


     Landlord:                LITHIA PROPERTIES, L.L.C.


                              By  /s/ Sidney B. DeBoer, Managing Member
                                  --------------------------------------------

     Tenant:                  LITHIA MOTORS, INC.


                              By  /s/ Sidney B. DeBoer
                                  --------------------------------------------

                                  Its   President
                                        --------------------------------------

<PAGE>

                             LITHIA MOTORS, INC.
                    CALCULATIONS OF NET INCOME PER SHARE
                  (In thousands, except per share amounts)

<TABLE>
<CAPTION>
                                   Year Ended December 31,
                                   ------------------------------------------------
                                   1996                      1995
                                   -----------------------   ----------------------
                                   Primary   Fully Diluted   Primary  Fully Diluted
                                   -----------------------   ----------------------
<S>                                <C>       <C>             <C>      <C>
Weighted Average Shares
Outstanding for the Period:
      Class A Common Stock              96              96       -              -
      Class B Common Stock           4,110           4,110     4,110          4,110

S Corp. termination (note 1)           451             451       467            467

Dilutive Common Stock
Options Using the Treasury
Stock Method                           316             316       316            316
                                   -----------------------   ----------------------
 Total Shares Used for Per 
 Share Calculations                  4,973           4,973     4,893          4,893
                                   -----------------------   ----------------------
                                   -----------------------   ----------------------
 Net Income                          4,042           4,042   $ 3,375        $ 3,375
                                   -----------------------   ----------------------
                                   -----------------------   ----------------------
 Net Income Per Share              $  0.81         $  0.81   $  0.69        $  0.69
                                   -----------------------   ----------------------
                                   -----------------------   ----------------------
</TABLE>
Note 1:  Reflects shares issued to pay S Corporation earnings dividends of 
         approximately $5,150 to shareholders through the date of the Company's
         initial public offering on December 18, 1996.




<PAGE>

                                                                      EXHIBIT 23


                   CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS


Board of Directors
Lithia Motors, Inc. and subsidiaries:

We consent to incorporation by reference in the registration statement (No. 
333-21673) on Form S-8 of Lithia Motors, Inc. of our report dated February 
19, 1997, relating to the consolidated balance sheets of Lithia Motors, Inc. 
and Subsidiaries as of December 31, 1996 and 1995, and the related 
consolidated statements of operations, changes in shareholders' equity, and 
cash flows for each of the years in the three-year period ended December 31, 
1996, which report appears in the December 31, 1996 annual report on Form 
10-K of Lithia Motors, Inc.



                                                   KPMG PEAT MARWICK LLP

Portland, Oregon,
      March 21, 1997



<TABLE> <S> <C>

<PAGE>
<ARTICLE> 5
       
<S>                             <C>
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-END>                               DEC-31-1996
<CASH>                                          15,413
<SECURITIES>                                         0
<RECEIVABLES>                                    2,260
<ALLOWANCES>                                        13
<INVENTORY>                                     28,152
<CURRENT-ASSETS>                                49,089
<PP&E>                                           4,616
<DEPRECIATION>                                   2,073
<TOTAL-ASSETS>                                  63,754
<CURRENT-LIABILITIES>                           28,868
<BONDS>                                         27,660
                                0
                                          0
<COMMON>                                        24,683
<OTHER-SE>                                          53
<TOTAL-LIABILITY-AND-EQUITY>                    63,754
<SALES>                                        142,844
<TOTAL-REVENUES>                               142,844
<CGS>                                          118,647
<TOTAL-COSTS>                                  118,647
<OTHER-EXPENSES>                                20,277
<LOSS-PROVISION>                                    29
<INTEREST-EXPENSE>                               1,353
<INCOME-PRETAX>                                  3,916
<INCOME-TAX>                                     (813)
<INCOME-CONTINUING>                              4,042
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                     4,042
<EPS-PRIMARY>                                     0.81
<EPS-DILUTED>                                     0.81
        

</TABLE>


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