LITHIA MOTORS INC
8-K, 1999-05-27
AUTO DEALERS & GASOLINE STATIONS
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                      SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C. 20549


                                   FORM 8-K


              Current Report Pursuant to Section 13 or 15(d) of
                     the Securities Exchange Act of 1934


Date of Report (Date of earliest event reported):  May 14, 1999


                             Lithia Motors, Inc.
                             -------------------
            (Exact Name of Registrant as specified in its charter)


Oregon                              0-21789                       93-0572810
- ------------------------------------------------------------------------------
(State or other                   (Commission                   (IRS Employer
jurisdiction of                   File Number)             Identification No.
of incorporation)

      360 E. Jackson St., Medford, Oregon                                97501
- ------------------------------------------------------------------------------
     Address of Principal Executive Office                            Zip Code

Registrant's telephone number including area code                 541-776-6899



(Former name or former address, if changed since last report)   Not applicable
                                                                --------------

                                       1
<PAGE>
                            LITHIA MORTORS, INC.
                                   FORM 8-K
                                    INDEX


      Item        Description                               Page

      Item 2      Acquisition or Disposition of Assets        3

      Item 7      Financial Statements and Exhibits           4

                  Signatures                                   6

                                       2
<PAGE>

Item 2.  Acquisition or Disposition of Assets

(a) On May 14, 1999,  Lithia  Motors,  Inc. (the  "Company"),  acquired all of
    the   stock   of  seven   commonly   controlled   automotive   dealerships
    constituting the Moreland Automotive Group ("Moreland"),  and the personal
    goodwill of their  principals,  pursuant to seven  Agreements and Plans of
    Reorganization  and related documents (the  "Agreements")  dated effective
    January 1, 1999.  Each of the  dealerships  were  controlled by W. Douglas
    Moreland through various limited  liability  companies he formed.  In four
    dealerships,  the general managers of such stores owned minority interests
    in the dealerships.

    The total initial purchase price consisted of approximately  $35.2 million
    in cash drawn from the  Company's  existing  used  vehicle line of credit,
    1,272,919  shares of the  Company's  Class A Common  Stock with a value of
    approximately $24.1 million at the time of issuance,  and 10,360 shares of
    the  Company's  newly  created  Series M  Preferred  Stock with a value of
    approximately  $6.2  million  at the  time of  issuance.  Pursuant  to the
    Agreements,  additional  amounts  will be  payable  by the  Company to the
    Moreland  Shareholders if the performance of the Moreland Automotive Group
    exceeds  certain  targets set for 1999, as  enumerated in the  Agreements.
    The  Agreements  also grant to the  Company  the option to purchase in the
    future certain other dealerships controlled by W. Douglas Moreland.

    At closing,  Moreland had  approximately  $18.2  million in used  vehicles
    available for flooring  under the  Company's  used vehicle line of credit,
    reducing the Company's net investment in the acquired  dealerships by that
    amount.

    The Company is leasing the land and facilities at these  dealerships  from
    principals of Moreland and certain unrelated third parties.

    Pursuant  to the  Agreements,  the  Board  of  Directors  of  the  Company
    increased  the size of the Board to six positions and appointed W. Douglas
    Moreland to the vacant position effective May 21, 1999.

    There was no previous  relationship  between  the  Company and W.  Douglas
    Moreland, nor any of the Company's or Moreland's  affiliates,  officers or
    directors.

(b) Through the  acquisition  of the stock of Moreland,  the Company  acquired
    vehicle,  parts and supplies inventories,  as well as other assets used in
    the business of vehicle sales,  service and support.  The Company  intends
    to utilize the purchased assets in the same capacity.

                                       3
<PAGE>

Item 7.  Financial Statements, Pro Forma Financial Information and Exhibits

(a) Financial Statements of the Business Acquired

    Financial  statements for Moreland will be filed not later than sixty days
    from the due date for the filing of this Form 8-K.

(b) Pro forma financial Information

    Pro forma financial  information for Moreland will be filed not later than
    sixty days from the due date for the filing of this Form 8-K.

(c) Exhibits

    10.1 Agreement  and Plan of  Reorganization  dated January 1, 1999 by and
         between  Lithia Motors,  Inc. and Moreland Auto Limited  Partnership,
         RLLP and G. Michael Downey and Moreland Auto Corp.,  previously filed
         as Exhibit  10.1 to the  Company's  Form 10-Q for the  quarter  ended
         March 31, 1999 as filed with the Securities  and Exchange  Commission
         on May 12, 1999 and is incorporated herein by reference.

    10.2 Agreement  and Plan of  Reorganization  dated January 1, 1999 by and
         between   Lithia   Motors,   Inc.  and  L.A.H.   Automotive   Limited
         Partnership,   RLLP  and   L.A.H.   Automotive   Enterprises,   Inc.,
         previously  filed as Exhibit 10.2 to the Company's  Form 10-Q for the
         quarter  ended  March  31,  1999 as  filed  with the  Securities  and
         Exchange  Commission  on May 12, 1999 and is  incorporated  herein by
         reference.

    10.3 Agreement  and Plan of  Reorganization  dated January 1, 1999 by and
         between Lithia Motors, Inc. and William D. Limited Partnership,  RLLP
         and James  Jannicelli  and  William  D.  Corp.,  previously  filed as
         Exhibit 10.3 to the  Company's  Form 10-Q for the quarter ended March
         31, 1999 as filed with the Securities and Exchange  Commission on May
         12, 1999 and is incorporated herein by reference.

    10.4 Agreement  and Plan of  Reorganization  dated January 1, 1999 by and
         between   Lithia   Motors,   Inc.  and  Cherry  Creek  Dodge  Limited
         Partnership,  RLLP and Cherry Creek Dodge,  Incorporated,  previously
         filed as  Exhibit  10.4 to the  Company's  Form 10-Q for the  quarter
         ended  March  31,  1999 as filed  with the  Securities  and  Exchange
         Commission on May 12, 1999 and is incorporated herein by reference.

    10.5 Agreement  and Plan of  Reorganization  dated January 1, 1999 by and
         between Lithia Motors,  Inc. and Colorando Springs Jeep Eagle Limited
         Partnership,   RLLP  and  Alex   Jannicelli   and  Colorado   Springs
         Jeep/Eagle,  Inc.,  previously filed as Exhibit 10.5 to the Company's
         Form 10-Q for the  quarter  ended  March 31,  1999 as filed  with the
         Securities   and  Exchange   Commission   on  May  12,  1999  and  is
         incorporated herein by reference.

                                       4
<PAGE>

    10.6 Agreement  and Plan of  Reorganization  dated January 1, 1999 by and
         between Lithia Motors,  Inc. and Foothills  Automotive  Plaza Limited
         Partnership,  RLLP and Jerry  Cash and  Foothills  Automotive  Plaza,
         Inc.,  previously  filed as Exhibit 10.6 to the  Company's  Form 10-Q
         for the quarter  ended  March 31,  1999 as filed with the  Securities
         and Exchange  Commission on May 12, 1999 and is  incorporated  herein
         by reference.

    10.7 Agreement  and Plan of  Reorganization  dated January 1, 1999 by and
         between Lithia Motors, Inc. and Reno Auto Sales Limited  Partnership,
         RLLP and Reno Auto Sales,  Inc.,  previously filed as Exhibit 10.7 to
         the  Company's  Form 10-Q for the  quarter  ended  March 31,  1999 as
         filed with the  Securities  and Exchange  Commission  on May 12, 1999
         and is incorporated herein by reference.

    10.8 Assignment  and Licenses of Intangible  Assets dated May 14, 1999 by
         and  between  Lithia  Motors,   Inc.,  W.  Douglas   Moreland,   Alex
         Jannicelli,  James  Jannicelli,  Jerry Cash, G. Michael  Downey,  and
         certain Licensed Dealerships.

                                       5
<PAGE>

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.


Date: May 26, 1999                        LITHIA MOTORS, INC.


                                          By:  /s/ SIDNEY B. DEBOER
                                             ---------------------------------
                                          Sidney B. DeBoer
                                          Chairman of the Board,
                                          Chief Executive Officer and Secretary
                                          (Principal Executive Officer)


                                          By:  /s/ BRIAN R. NEILL
                                             ---------------------------------
                                          Brian R. Neill
                                          Senior Vice President and
                                          Chief Financial Officer
                                          (Principal Financial and Accounting
                                           Officer)

                                       6



                ASSIGNMENT AND LICENSES OF INTANGIBLE ASSETS

      This  Agreement,  dated as of this  14th day of May,  1999,  is made and
entered  into  by  and  among  Lithia  Motors,  Inc.,  an  Oregon  corporation
("Lithia"),  W. Douglas  Moreland  ("Moreland"),  the other  individuals  who,
together with  Moreland,  are  identified on Exhibit A attached  hereto as the
"Dealer Managers" and the entities  identified on Exhibit A attached hereto as
the "Licensed Dealerships."


                                   RECITALS

      A.    Pursuant to certain  Agreements and Plans of Reorganization  dated
as of January 1, 1999 (the  "Reorganization  Agreements"),  Lithia directly or
through  wholly-owned  subsidiaries is acquiring certain  automobile and light
truck dealerships (the "Acquired Dealerships").

      B.    The  Dealer  Managers   (including   Moreland)  have  demonstrated
expertise in the  industry,  knowledge  of the  operation  of  automobile  and
light-truck  dealerships  and a close  and  continuing  relationship  with the
manufacturers  who provide the new  automobiles and  light-trucks  sold at the
Acquired  Dealerships.   The  Dealer  Managers  have  entered  into  franchise
agreements with such  manufacturers  (the  "Manufacturer's  Agreements").  The
Manufacturer's  Agreements  are contracts  between each  manufacturer  and the
Dealer  Managers at that  Acquired  Dealership.  In entering  into each of the
Manufacturer's  Agreements,  the  manufacturer  relied upon the  expertise and
knowledge and the  manufacturer's  relationship with the Dealer Managers.  The
Acquired  Dealerships  are  parties  to these  agreements  merely  in order to
permit  them to  sell  and  service  the  automobiles  and  light-trucks.  The
expertise and knowledge of the Dealer Managers,  their  relationships with the
manufacturers and the Manufacturer's  Agreements are referred to herein as the
"Supplier-Based Intangible Assets."

      C.    Moreland  has  developed  certain  trade  names,  trademarks,   an
advertising  campaign  design and a persona  (including but not limited to all
of such relating to "Dealing Doug") to establish  customer  relationships  and
market  recognition (the  "Customer-Based  Intangible  Assets").  Moreland has
permitted the Acquired  Dealerships  and the Licensed  Dealerships  to use the
Customer-Based  Intangible  Assets only because of his  ownership  interest in
these  entities.  Moreland has not  transferred  to the Acquired  Dealerships,
the Licensed  Dealerships or any other person or entity any ownership interest
in or rights to the Customer-Based  Intangible  Assets.  Moreland has retained
all rights to the Customer-Based Intangible Assets.


                                  AGREEMENT

      Lithia,   Moreland,   the  other   Dealer   Managers  and  the  Licensed
Dealerships therefore do hereby agree as follows:

SECTION 1.  ASSIGNMENT OF INTANGIBLE ASSETS

      1.1   Assignment  of  Supplier-Based   Intangible   Assets.  The  Dealer
Managers (including  Moreland) do hereby assign to Lithia all right, title and
interest in all of the Supplier-Based  Intangible  Assets.  Without in any way
limiting  the  foregoing,  the  Dealer  Managers  also agree to enter into new
Manufacturer's  Agreements in  connection  with the ownership and operation by
Lithia  or  its  affiliated   entities  of  the  automobile  and   light-truck
dealerships  heretofore owned and operated by the Acquired  Dealerships.  This
obligation  of a  Dealer  Manager  shall  continue  for so  long  as he may be
requested to do so by Lithia  provided that this  obligation  shall not extend
beyond  a  reasonable  time  after  any  termination  of his  employment  (for
whatever reason) with Lithia or its affiliated entities.

                                       1
<PAGE>

      1.2   Assignment  of  Customer-Based  Intangible  Assets.  Moreland does
hereby  assign  to  Lithia  all  right,  title  and  interest  in  all  of the
Customer-Based  Intangible  Assets  including all  inventions,  patent rights,
copyrights,  trade  secrets,  know-how,  designs,  plans,  photographs,  audio
tapes,  video tapes,  drawings,  sketches,  advertising  copy and  advertising
campaign   designs  relating   thereto.   Without  in  any  way  limiting  the
foregoing,  it is  understood  and agreed that such  assets  will  include the
right to use Moreland's  name,  likeness,  voice,  background  information and
public  persona as well as  photographs  of Moreland,  audio tapes  containing
Moreland's  voice and film and video tapes of Moreland.  Nothing  contained in
this  Agreement  shall  require  Moreland to render any  services to Lithia in
respect of the Customer-Based Intangible Assets.

SECTION 2.  CONSIDERATION TO BE PAID FOR ASSIGNMENT OF INTANGIBLE ASSETS

      In exchange for the  assignment to it of the  Supplier-Based  Intangible
Assets  pursuant to Section 1.1 and of the  Customer-Based  Intangible  Assets
pursuant to Section 1.2,  Lithia  agrees to pay to Moreland and to each of the
other  Dealer  Managers  the amounts  set forth on Exhibit B attached  hereto.
Such payments  shall be made on the date of this Agreement by wire transfer in
accordance  with such written  instructions  as Moreland and each of the other
Dealer  Managers  have given to  Lithia.  It is  understood  and agreed by the
parties that such payment is made solely for the  assignment  to Lithia of the
intangible  assets as provided in Section 1 of this  Agreement and is not made
in connection with any services  performed by or to be performed by any of the
Dealer  Managers.  Although this Agreement is entered into in connection  with
the  Reorganization  Agreements  and  is  conditioned  upon  the  closing  and
effectiveness  of the  transactions  contemplated  therein,  the  payments set
forth in this  Section  2 are not made in  connection  with  the  transfer  of
ownership  interests as provided for in the Reorganization  Agreements and was
independently  negotiated  by Lithia  with the  Dealer  Managers.  Each of the
parties  hereto,  agrees to treat and report such payments in accordance  with
the foregoing in all financial statements, tax returns and other filings.

SECTION 3.  LICENSES OF CUSTOMER-BASED INTANGIBLE ASSETS

      3.1   Initial  Grant of License to Licensed  Dealerships.  Lithia hereby
grants  to each of the  Licensed  Dealerships  a  non-exclusive,  royalty-free
right and license to use the  Customer-Based  Intangible  Assets in connection
with the Licensed  Dealership's  Licensed  Activities (as defined in paragraph
(a)  of  Section 3.3  below)  within  its  Market  Territory  (as  defined  in
paragraph (b) of Section 3.3  below).  Subject to the following,  the licenses
granted pursuant to this Section 3.1 shall be perpetual:

            (a)   Notwithstanding   the   foregoing,   Lithia,   in  its  sole
      discretion,  may terminate the license of any Licensed  Dealership  upon
      written notice if Moreland ceases,  for any reason, to be an employee of
      Lithia or any of its affiliated  entities;  provided that this paragraph
      shall not:

                  (1)  apply  at  any  time  to  the  Licensed  Dealership  in
            Avondale,  Arizona  referred to on Exhibit A or any  successor  to
            such dealership in the same Market Territory ("Avondale"); or

                  (2)  apply  to  any   Licensed   Dealership   prior  to  the
            expiration  of Lithia's  option to purchase  and/or right of first
            refusal  rights  with  respect to the  purchase  of such  Licensed
            Dealership  under a Dealer  Option  Agreement  dated as of January
            1, 1999.

            (b) The  licenses  granted by Lithia  pursuant to this Section 3.1
      shall be personal to the Licensed  Dealerships  and may not be assigned,
      in whole or in part,  by it to any other  person.  If  Moreland  ceases,
      for any reason,  to be the Majority  Owner (as defined in paragraph  (c)
      of Section  3.3 below) of a Licensed  Dealership,  the  license  granted
      pursuant to this  Section 3.1 shall  immediately  terminate  without any
      need for notice from Lithia.

                                       2
<PAGE>


If the license granted  pursuant to this Section 3.1 to a Licensed  Dealership
is terminated for any reason,  such Licensed  Dealership  will have no further
right  or  license  to use the  Customer-Base  Intangible  Assets  except  for
Transitional  Rights (as defined in paragraph  (e) of Section  3.3,  below) or
unless  there  is a future  grant of a  license  to such  Licensed  Dealership
pursuant to Section 3.2 below.

      3.2   Possible  Grant  of  License  to  Continue  Use.  If  the  license
granted to a Licensed  Dealership pursuant to Section 3.1 has been or could be
terminated by Lithia  pursuant to paragraph (a) of such section and Lithia has
Ceased to Use (as such term is defined in paragraph  (d) of Section 3.3 below)
the  Customer-Based  Intangible  Assets  within  any  portion  of  a  Licensed
Dealership's  Market  Territory,  Lithia will  automatically be deemed to have
granted to that Licensed  Dealership a non-exclusive,  royalty-free  right and
license  to use the  Customer-Based  Intangible  Assets  (notwithstanding  the
occurrence  of the  condition  set forth in  paragraph  (a) of Section 3.1) in
connection  with the Licensed  Dealership's  Licensed  Activities  within that
Market  Territory.  The  license  granted  under  this  Section  3.2  shall be
perpetual.  Notwithstanding  the  foregoing,  any  license  granted  by Lithia
pursuant to this Section 3.2 shall be personal to the Licensed  Dealership  to
whom such license is granted and may not be assigned,  in whole or in part, by
it to any  other  person.  If  Moreland  ceases,  for  any  reason,  to be the
Majority Owner (as defined in Section 3.3 below) of such Licensed  Dealership,
the license granted pursuant to this Section 3.2 shall  immediately  terminate
without any need for notice from Lithia.  If any license  granted  pursuant to
this Section 3.2 is terminated for any reason,  such Licensed  Dealership will
have no further right or license to use the  Customer-Based  Intangible Assets
except for  Transitional  Rights (as defined in paragraph  (e) of Section 3.3,
below).

      3.3   Definitions  in  Connection  with  Licenses.  For the  purposes of
this Section 3, the following terms shall have the meanings indicated:

            (a) The  "Licensed  Activities"  for a Licensed  Dealership  shall
      mean those  businesses in which such  Licensed  Dealership is engaged as
      of the date of this Agreement and other related businesses.

            (b) The "Market  Territory" for a Licensed  Dealership  shall mean
      a  territory  within  100 miles of such  Licensed  Dealership's  current
      location.  A  Licensed  Dealership  shall  not be in  violation  of this
      Agreement if an advertisement  or other  promotional  material  intended
      primarily for the Market Territory  appears outside the Market Territory
      because  the media in which it is placed  are  distributed  outside  the
      Market  Territory.  Nothing  contained  herein or in the  Reorganization
      Agreement  shall  restrict  Moreland's  right  to  relocate  a  Licensed
      Dealership within the same Market Territory.

            (c)  Moreland  shall be  deemed  to be the  "Majority  Owner" of a
      Licensed  Dealership if he controls a majority of each class of stock or
      other units of ownership in the Licensed  Dealership.  For that purpose,
      Moreland  shall  be  deemed  to  control  any  ownership  interest  in a
      Licensed  Dealership owned by him, his spouse,  any descendant (by blood
      or adoption)  of his or his spouse,  the spouse or ex-spouse of any such
      descendant,  any  trust of  which  any or all of the  foregoing  are the
      primary beneficiaries or any partnership,  limited partnership,  limited
      liability  company or other  entity  owned  solely by some or all of the
      foregoing.

            (d)  Lithia   shall  be  deemed  to  have   "Ceased  To  Use"  the
      Customer-Based  Intangible  Assets in the Licensed  Dealership's  Market
      Territory if Lithia  (including any of the Acquired  Dealerships and all
      other entities  affiliated with Lithia) fails, for whatever  reason,  to
      use the  Customer-Based  Intangible  Assets  in any  radio,  television,
      print, or other  advertising media in that Market Territory for a period
      of at least 18 consecutive months.

                                       3
<PAGE>

            (e) A Licensed  Dealership's  "Transitional Rights" shall mean the
      continued  production,  broadcasting  or publication  of  advertisements
      utilizing the  Customer-Based  Intangible Assets under contracts exiting
      as of the  earlier of the notice of  termination  of the  license or the
      effective date of the  termination of the license.  The duration of such
      contracts  shall not extend  beyond the terms which are  reasonable  and
      customary in the industry and a Licensed  Delaership  shall not exercise
      any  renewal   rights  or  options  to  extend   after  such  notice  or
      termination.

SECTION 4.  COORDINATION OF MARKETING ACTIVITIES WITH LICENSEES

      During  any  period  in which  one or more  Licensed  Dealerships  has a
license  to use the  Customer-Based  Intangible  Assets  which  has  not  been
terminated and Lithia continues to use the  Customer-Based  Intangible Assets,
Lithia and each such Licensed  Dealership  shall  coordinate  their  marketing
activities  to the extent  that  those  activities  utilize  any or all of the
Customer-Based  Intangible Assets and involve  marketing  activities by Lithia
in the  Market  Territory  of one or  more  of such  Licensed  Dealerships  or
involve  marketing  activities  by  one or  more  Licensed  Dealerships.  Such
coordination may include  collaborative design of advertising,  joint purchase
of advertising  time or print space,  coordinated  promotional  activities and
the sharing of the costs of such  marketing  activities  in  proportion to the
benefits received by each party.

SECTION 5.  MISCELLANEOUS

      5.1   Notices.  All notices and other communications hereunder shall be
(i) in writing, dated with the current date of such notice, and signed by the
party giving such notice, and (ii) mailed, postpaid, registered or certified,
return receipt requested, addressed to the party to be notified, or delivered
by personal delivery or by overnight courier.  Notice shall be deemed given
when received by the party to be notified or when the party to be notified
refuses to accept delivery of the notice.  The initial addresses of the
parties shall be as set forth on Exhibit A.  The parties hereto shall have
the right from time to time to change their respective addresses by written
notice to the other parties.

      5.2   Successors  and  Assigns.  Lithia may assign its rights under this
agreement to any  wholly-owned  subsidiary  or any other entity  controlled by
Lithia.  However,  any such Assignment by Lithia will not, without the consent
of the other parties,  relieve Lithia of its obligations  hereunder.  No party
to this Agreement may otherwise assign his or its rights hereunder,  either in
whole or in part,  without the prior written consent of Lithia,  which consent
may be withheld by Lithia in its sole  discretion.  Subject to the  foregoing,
this  Agreement  will  be  binding  upon,  inure  to the  benefit  of,  and be
enforceable  by each of the  parties  and  their  respective  heirs,  personal
representatives, successors and assigns.

      5.3   Entire  Agreement.   The  entire  agreement  between  the  parties
pertaining to the ownership or use of the Supplier-Based  Intangible Assets or
the  Customer-Based  Intangible  Assets is contained herein and supersedes and
replaces all other agreements  between the parties  pertaining to such subject
matter.

      5.4   Modification.  No  amendment,   modification  or  change  to  this
Agreement  shall be valid unless in writing and duly  executed by the party to
be charged therewith.

      5.5   Governing  Law. This  Agreement  will be  interpreted,  construed,
and  enforced  in  accordance  with the laws of the  State of  Oregon  without
reference  to its choice of law rules,  except to the extent  preempted by the
laws of the United States of America.


                                       4
<PAGE>

      5.6   Arbitration.  Any and all disputes  arising from or  pertaining to
this  Agreement  or  the  interpretation  or  enforcement  thereof,  shall  be
resolved by binding  arbitration in Reno,  Nevada.  The  arbitration  shall be
conducted by an independent and neutral  arbiter,  mutually agreed upon by the
parties.  If the parties fail to agree on the  selection of an arbiter  within
30 days after any party requests arbitration,  the arbiter shall be appointed,
upon  petition by either party,  by the American  Arbitration  Association  in
Reno,  Nevada.  The fees and expenses of the arbiter  shall be shared  equally
by the  parties.  The  decision of the arbiter  shall be final and binding and
judgment thereon may be entered into any court of competent jurisdiction.



      5.7   Attorneys'  Fees.  In the event any  arbitration  proceedings  are
commenced  under this  Agreement,  the  prevailing  party shall be entitled to
their  reasonable  attorneys' fees and costs as may be awarded by the court or
arbitrator in such proceeding and in any appeal therefrom.

      IN WITNESS  WHEREOF,  the  undersigned  have caused this Agreement to be
duly executed effective as of the date written above.


                                        LITHIA MOTORS, INC.

                                        By:  /s/ Bryan B. DeBoer
                                             -------------------------------
                                             Bryan B. DeBoer, Vice President


                                        W. DOUGLAS MORELAND

                                        /s/ W. Douglas Moreland
                                        ----------------------------------


James Jannicelli                        Jerry Cash

/s/ James Jannicelli                    /s/ Jerry Cash
- ------------------------------          --------------------------------------


Alex Jannicelli                         G. Michael Downey

/s/ Alex Jannicelli                     /s/ G. Michael Downey
- ------------------------------          --------------------------------------


Avondale Automotive, Inc.               Grand Auto, Inc.


By:  /s/ W. Douglas Moreland            By:  /s/ W. Douglas Moreland
     -------------------------               ---------------------------------
Its: President                          Its: President


Skyline Automotive, Inc.                The Bill Berry Motor Company


By:  /s/ W. Douglas Moreland            By:  /s/ W. Douglas Moreland
     -------------------------               ---------------------------------
Its: President                          Its: President




                                       5
<PAGE>

                                 EXHIBIT A
                          Identification of Parties


LITHIA
            Lithia Motors, Inc.
            360 E. Jackson
            Medford, OR  97501
            Attn:  Sidney B. DeBoer

MORELAND

            W. Douglas Moreland
            2727 S. Havana
            Aurora, CO 80014

DEALER MANAGERS

            Alex Jannicelli
            1250 S. Nevada
            Colorado Springs, CO 80903

            James Jannicelli
            350 S. Havana
            Aurora, CO 80012

            Jerry Cash
            3835 S. College
            Fort Collins, CO 80525

            G. Michael Downey
            505 S. Havana
            Aurora, CO 80012

LICENSED DEALERSHIPS

            The Bill Berry Motor Company    Skyline Automotive, Inc.
            3151 E. Highway 50              2040 W. 104th Avenue
            Canon City, CO 81212            Thornton, CO 80345

            Avondale Automotive Inc.        North Avenue Auto, Inc.
            803 E. Van Buren                300 West Grand Avenue
            Avondale, AZ 85323              Elmhurst, IL 60126

            Grand Auto, Inc.
            2000 W. 104th Avenue
            Thornton, CO 80234




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<PAGE>

                                 EXHIBIT B
                  Allocation of Consideration Among Parties


      The   consideration  to  be  paid  by  Lithia  for  the   Supplier-Based
Intangible  Assets  and for the  Customer-Based  Intangible  Assets  shall  be
allocated among Moreland and the other Dealer Managers as follows:

            Name of Recipient                         Amount to be Paid

            W. Douglas Moreland                          $10,625,000

            Jerry Cash                                   $   641,250

            G. Michael Downey                            $   765,000

            Alex Jannicelli                              $   971,250

            James Jannicelli                             $   300,000





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