RDO EQUIPMENT CO
S-1/A, 1997-01-03
MACHINERY, EQUIPMENT & SUPPLIES
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<PAGE>
   
    AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON JANUARY 3, 1997
    
 
   
                                                      REGISTRATION NO. 333-13267
    
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
 
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                            ------------------------
 
   
                                AMENDMENT NO. 1
                                       TO
                                    FORM S-1
                             REGISTRATION STATEMENT
                                     UNDER
                           THE SECURITIES ACT OF 1933
    
                            ------------------------
 
                               RDO EQUIPMENT CO.
             (Exact name of registrant as specified in its charter)
 
<TABLE>
<S>                              <C>                              <C>
         NORTH DAKOTA                      5082/5083                        45-0306084
 (State or other jurisdiction     (Primary Standard Industrial           (I.R.S. Employer
              of                  Classification Code Number)          Identification No.)
incorporation or organization)
</TABLE>
 
   
                          2829 SOUTH UNIVERSITY DRIVE
                           FARGO, NORTH DAKOTA 58109
                                 (701) 237-7363
    (Address, including zip code, and telephone number, including area code,
                  of registrant's principal executive offices)
    
 
   
                                RONALD D. OFFUTT
                      CHAIRMAN AND CHIEF EXECUTIVE OFFICER
                               RDO EQUIPMENT CO.
                          2829 SOUTH UNIVERSITY DRIVE
                           FARGO, NORTH DAKOTA 58109
                                 (701) 237-7363
 (Name, address, including zip code, and telephone number, including area code,
                             of agent for service)
    
                            ------------------------
 
                        COPIES OF ALL COMMUNICATIONS TO:
 
   
          GARY M. NELSON, ESQ.                 WENDELL H. ADAIR, JR., P.C.
      OPPENHEIMER WOLFF & DONNELLY               MCDERMOTT, WILL & EMERY
3400 PLAZA VII, 45 SOUTH SEVENTH STREET           227 WEST MONROE STREET
      MINNEAPOLIS, MINNESOTA 55402               CHICAGO, ILLINOIS 60606
             (612) 344-9291                           (312) 372-2000
 
        APPROXIMATE DATE OF COMMENCEMENT OF PROPOSED SALE TO THE PUBLIC:
     As soon as practicable after Registration Statement becomes effective.
    
                            ------------------------
 
   
                        CALCULATION OF REGISTRATION FEE
    
 
   
<TABLE>
<CAPTION>
                                                                                  PROPOSED MAXIMUM
                           TITLE OF EACH CLASS OF                                    AGGREGATE                 AMOUNT OF
                        SECURITIES TO BE REGISTERED                              OFFERING PRICE (1)         REGISTRATION FEE
<S>                                                                           <C>                       <C>
Class A Common Stock, $.01 par value........................................        $82,110,000                 $24,882
</TABLE>
    
 
   
(1) Estimated solely for the purpose of calculating the registration fee, of
    which $18,095 was previously paid.
    
                         ------------------------------
 
    THE REGISTRANT HEREBY AMENDS THIS REGISTRATION STATEMENT ON SUCH DATE OR
DATES AS MAY BE NECESSARY TO DELAY ITS EFFECTIVE DATE UNTIL THE REGISTRANT SHALL
FILE A FURTHER AMENDMENT THAT SPECIFICALLY STATES THAT THIS REGISTRATION
STATEMENT SHALL THEREAFTER BECOME EFFECTIVE IN ACCORDANCE WITH SECTION 8(a) OF
THE SECURITIES ACT OR UNTIL THE REGISTRATION STATEMENT SHALL BECOME EFFECTIVE ON
SUCH DATE AS THE COMMISSION, ACTING PURSUANT TO SAID SECTION 8(a), MAY
DETERMINE.
 
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
<PAGE>
   
                  SUBJECT TO COMPLETION, DATED JANUARY 3, 1997
    
Information contained herein is subject to completion or amendment. A
registration statement relating to these securities has been filed with the
Securities and Exchange Commission. These securities may not be sold nor may
offers to buy be accepted prior to the time the registration statement becomes
effective. This Prospectus shall not constitute an offer to sell or the
solicitation of an offer to buy nor shall there be any sale of these securities
in any State in which such offer, solicitation or sale would be unlawful prior
to registration or qualification under the securities laws of any such State.
<PAGE>
   
                                4,200,000 SHARES
    
 
   
                                     [LOGO]
                              CLASS A COMMON STOCK
                                ($.01 par value)
    
                                 --------------
 
   
All of the shares of Class A Common Stock, $.01 par value ("Class A Common
Stock"), offered hereby (the "Offering") are being issued and sold by RDO
Equipment Co. (the "Company"). Prior to this Offering, there has been no public
market for the Class A Common Stock. It is anticipated that the initial public
offering price will be between $14 and $17 per share. For information relating
to the factors considered in determining the initial offering price to the
public, see "Underwriting." The shares of Class A Common Stock have been
approved for listing on the New York Stock Exchange ("NYSE") under the symbol
"RDO."
    
 
   
The Company's authorized Common Stock consists of Class A Common Stock and Class
B Common Stock, par value $.01 per share ("Class B Common Stock"). The economic
rights of each class of Common Stock are the same, but the voting rights differ.
Each share of Class A Common Stock is entitled to one vote per share and each
share of Class B Common Stock is entitled to four votes per share. The Class A
Common Stock is freely transferable, but the Class B Common Stock is
transferable only to certain transferees. Each share of Class B Common Stock is
convertible into one share of Class A Common Stock. Upon con-summation of this
Offering, the principal stockholder of the Company will own 100% of the
outstanding Class B Common Stock, which will represent approximately 59.4% of
the Common Stock of the Company (56.6% if the Underwriters' over-allotment
option is exercised in full) and approximately 85.4% of the combined voting
power of all classes of voting stock of the Company (83.9% if the Underwriters'
over-allotment option is exercised in full). See "Principal Stockholders" and
"Description of Capital Stock."
    
 
For a discussion of certain factors that should be considered in connection with
an investment in the Class A Common Stock, see "Risk Factors" on page 9 herein.
 
THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES AND
EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION NOR HAS THE SECURITIES
AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION PASSED UPON THE
ACCURACY OR ADEQUACY OF THIS PROSPECTUS. ANY REPRESENTATION TO THE CONTRARY IS A
CRIMINAL OFFENSE.
 
<TABLE>
<CAPTION>
                                                               Underwriting
                                                 Price to     Discounts and    Proceeds to
                                                  Public       Commissions      Company(1)
                                              --------------  --------------  --------------
<S>                                           <C>             <C>             <C>
Per Share...................................        $               $               $
Total(2)....................................        $               $               $
</TABLE>
 
   
(1) Before deduction of expenses payable by the Company estimated at $1,000,000.
    
 
   
(2) The Company has granted the Underwriters an option, exercisable for 30 days
    from the date of this Prospectus, to purchase a maximum of 630,000
    additional shares to cover over-allotments of shares. If the option is
    exercised in full, the total Price to the Public will be $           ,
    Underwriting Discounts and Commissions will be $           , and Proceeds to
    Company will be $           .
    
 
   
The Shares are offered by the several Underwriters when, as and if issued by the
Company, delivered to and accepted by the Underwriters and subject to their
right to reject orders in whole or in part. It is expected that the Shares will
be ready for delivery on or about            , 1997, against payment in
immediately available funds.
    
 
   
CREDIT SUISSE FIRST BOSTON                                         DAIN BOSWORTH
                                                                    INCORPORATED
    
 
   
                      Prospectus dated            , 1997.
    
<PAGE>
[Outside gatefold: Photos depicting various types of industrial and agricultural
equipment]
 
   
[Inside gatefold: two maps, one depicting industrial store locations and Deere
areas of responsibility and the other depicting agricultural store locations,
and two inset photos depicting Company service technicians repairing industrial
and agricultural equipment]
    
 
                            ------------------------
 
    INFORMATION CONTAINED IN THIS PROSPECTUS CONTAINS "FORWARD-LOOKING
STATEMENTS" WHICH CAN BE IDENTIFIED BY THE USE OF FORWARD-LOOKING TERMINOLOGY
SUCH AS "MAY," "WILL," "EXPECT," "ANTICIPATE," "ESTIMATE," OR "CONTINUE" OR THE
NEGATIVE THEREOF OR OTHER VARIATIONS THEREON OR COMPARABLE TERMINOLOGY. THE
STATEMENTS IN "RISK FACTORS" BEGINNING ON PAGE 9 OF THIS PROSPECTUS CONSTITUTE
CAUTIONARY STATEMENTS IDENTIFYING IMPORTANT FACTORS, INCLUDING CERTAIN RISKS AND
UNCERTAINTIES, WITH RESPECT TO SUCH FORWARD-LOOKING STATEMENTS THAT COULD CAUSE
ACTUAL RESULTS TO DIFFER MATERIALLY FROM THOSE REFLECTED IN SUCH FORWARD-LOOKING
STATEMENTS.
 
   
    IN CONNECTION WITH THIS OFFERING, THE UNDERWRITERS MAY OVER-ALLOT OR EFFECT
TRANSACTIONS WHICH STABILIZE OR MAINTAIN THE MARKET PRICE OF THE CLASS A COMMON
STOCK OF THE COMPANY AT A LEVEL ABOVE THAT WHICH MIGHT OTHERWISE PREVAIL IN THE
OPEN MARKET. SUCH TRANSACTIONS MAY BE EFFECTED ON THE NYSE OR OTHERWISE. SUCH
STABILIZING, IF COMMENCED, MAY BE DISCONTINUED AT ANY TIME.
    
 
   
    DURING THIS OFFERING, CERTAIN PERSONS AFFILIATED WITH PERSONS PARTICIPATING
IN THE DISTRIBUTION MAY ENGAGE IN TRANSACTIONS FOR THEIR OWN ACCOUNTS OR FOR THE
ACCOUNTS OF OTHERS IN THE CLASS A COMMON STOCK PURSUANT TO EXEMPTIONS FROM RULES
10b-6 AND 10b-7 UNDER THE SECURITIES EXCHANGE ACT OF 1934.
    
 
                                       2
<PAGE>
                               PROSPECTUS SUMMARY
 
   
    THE FOLLOWING SUMMARY IS QUALIFIED IN ITS ENTIRETY BY THE MORE DETAILED
INFORMATION AND COMBINED FINANCIAL STATEMENTS AND NOTES THERETO APPEARING
ELSEWHERE IN THIS PROSPECTUS. EXCEPT AS OTHERWISE NOTED OR CONTAINED IN THE
COMBINED FINANCIAL STATEMENTS AND NOTES THERETO INCLUDED HEREIN, ALL INFORMATION
IN THIS PROSPECTUS (I) ASSUMES NO EXERCISE OF THE UNDERWRITERS' OVER-ALLOTMENT
OPTION GRANTED BY THE COMPANY, AND (II) REFLECTS CHANGES TO THE COMPANY'S
CAPITAL STRUCTURE EFFECTED PRIOR TO THE CONSUMMATION OF THIS OFFERING, INCLUDING
THE 44.5-FOR-ONE STOCK SPLIT AND SHARE EXCHANGE IN CONNECTION WITH THE
REINCORPORATION OF THE COMPANY IN DELAWARE, EFFECTIVE IN JANUARY 1997. IN
ADDITION, (I) REFERENCES TO THE COMPANY ON A PRO FORMA BASIS REFLECT ADJUSTMENTS
TO GIVE EFFECT TO THE COMPANY'S RECENT ACQUISITIONS OF INDUSTRIAL OPERATIONS IN
CENTRAL TEXAS AND AGRICULTURAL OPERATIONS IN WASHINGTON, AS IF SUCH ACQUISITIONS
HAD OCCURRED ON FEBRUARY 1, 1995 WITH RESPECT TO STATEMENTS OF OPERATIONS DATA,
AND (II) REFERENCES TO THE COMPANY INCLUDE ITS WHOLLY-OWNED SUBSIDIARIES. SEE
"REINCORPORATION" AND "BUSINESS--GROWTH STRATEGY." THE CLASS A COMMON STOCK AND
THE CLASS B COMMON STOCK ARE SOMETIMES COLLECTIVELY REFERRED TO AS THE "COMMON
STOCK."
    
 
                                  THE COMPANY
 
   
    RDO Equipment Co. (the "Company") owns and operates the largest networks of
John Deere industrial stores and agricultural stores in the United States.
Through its 32 stores, the Company sells, services, and rents industrial and
agricultural equipment, primarily supplied by Deere & Company and its
subsidiaries ("Deere" or "John Deere"). The Company's revenues have grown at a
compound annual rate of 33% over the past five fiscal years, from $71.2 million
in fiscal 1992 to $223.6 million in fiscal 1996.
    
 
   
    INDUSTRIAL EQUIPMENT INDUSTRY.  Management estimates that United States
retail sales of new industrial equipment in its target product market in
calendar 1995 totaled approximately $5.7 billion. Deere is one of the leading
suppliers of industrial equipment in the United States for light to medium
applications and offers a broad array of products. Currently, Deere has
approximately 110 industrial dealers which operate approximately 355 stores in
the United States. Each dealer within the Deere industrial system is assigned
specific geographic areas of responsibility within which it has the right to
sell new Deere products. Over the last five years, while the number of Deere
industrial stores has remained constant, the number of Deere industrial dealers
has declined by more than 30%. This dealer consolidation is being driven, in
part, by an increasing need for capital, owners' concerns about succession, and
Deere's support for consolidation of its dealers. The Company expects to benefit
from this consolidation trend by continuing its strategic acquisition of Deere
industrial dealerships.
    
 
   
    AGRICULTURAL EQUIPMENT INDUSTRY.  Management estimates that United States
retail sales of new agricultural equipment in its target product market in
calendar 1995 totaled approximately $10.1 billion. Deere is the leading supplier
of agricultural equipment in the United States. Currently, Deere has
approximately 1,275 agricultural dealers which operate approximately 1,545
stores in the United States. Deere agricultural dealers are not assigned
exclusive territories, but have authorized store locations. The Company believes
that Deere agricultural dealerships also face an increasing need for capital,
owners' concerns about succession, and Deere's support for consolidation and, as
a result, that a consolidation of Deere agricultural dealerships will occur. The
Company expects that it will have increasing opportunities to complete strategic
acquisitions of Deere agricultural dealerships as this consolidation trend
develops.
    
 
   
    GROWTH STRATEGY.  The Company's growth strategy is to continue to expand and
improve its operations through a combination of (i) increasing market share
within its existing Deere areas of responsibility, (ii) capitalizing on the
consolidation trends among Deere dealers by acquiring additional dealerships,
(iii) improving the operating performance of its store networks by implementing
its operating model, and (iv) continuing the business and geographic
diversification of its operations. Over the last five years, the Company has
acquired 13 stores from seven dealers, including five stores acquired in
calendar 1996. The acquisitions completed in calendar 1996 establish new
industrial operations in Texas and new agricultural
    
 
                                       3
<PAGE>
   
operations in Washington, which the Company believes will provide platforms for
further growth. Approximately $34.4 million of the net proceeds of this Offering
is expected to be used to finance future acquisitions, new stores, and internal
growth. In addition to its acquisitions, the Company also has opened four stores
in the last five years.
    
 
                              INDUSTRIAL DIVISION
 
   
    The Company operates the largest network of Deere industrial stores,
representing approximately 6% of Deere's United States industrial equipment
sales in calendar 1995. The Industrial Division operates 21 stores located
primarily in areas with significant construction activity within the Company's
designated Deere areas of responsibility, including Dallas-Fort Worth, southern
Los Angeles, Minneapolis-St. Paul, Phoenix, and San Diego. Customers of the
Company's industrial stores include contractors, for both residential and
commercial construction, utility companies, and federal, state, and local
government agencies. Revenues of the Industrial Division increased from $30.5
million in fiscal 1992 to $139.0 million in fiscal 1996, representing a compound
annual growth rate of 46%. The growth in the Industrial Division's revenues are
due to same store sales increases and the acquisition of 11 stores over the last
five years. The increases in same store sales are attributable to the continued
implementation of the Company's operating model, particularly at acquired
stores, as well as a favorable construction environment. Industrial acquisitions
have been made in Arizona, California, and Texas due to the favorable
construction economies and year-round construction seasons in these locations,
as well as the Company's strategy to diversify geographically.
    
 
   
    The Company's industrial stores offer a full range of new and used Deere
equipment, replacement parts, and fully-equipped service and repair facilities.
In addition, the Company sells industrial equipment supplied by other
manufacturers which is complementary to the Deere lines, as well as used
industrial equipment taken as trade-ins. The Company believes that product
support, through its parts and service programs, has been and will be
increasingly important to the profitability of its industrial equipment
operations and its ability to attract and retain customers. In the Southwest
region, the Industrial Division has established a rental fleet of industrial
equipment, which the Company intends to continue to expand. See
"Business--Recent and Contemplated Acquisitions."
    
 
                             AGRICULTURAL DIVISION
 
   
    The Company operates the largest network of Deere agricultural stores,
representing approximately 1% of Deere's U.S. agricultural equipment sales in
calendar 1995. The Agricultural Division operates 11 stores located in
Minnesota, North Dakota, South Dakota, and Washington. Revenues of the
Agricultural Division increased from $40.7 million in fiscal 1992 to $84.6
million in fiscal 1996, representing a compound annual growth rate of 20%. The
growth in the Agricultural Division's revenues is almost entirely due to same
store sales increases. The increase in same store sales is attributable to the
continued implementation of the Company's operating model, as well as a
favorable agricultural economy.
    
 
    As full-service suppliers to farmers, the Company's agricultural stores
offer a broad range of farm equipment and related products, with sales of new
Deere equipment the primary focus. The Company also sells agricultural equipment
supplied by other manufacturers which is complementary to the Deere lines, as
well as used agricultural equipment taken as trade-ins. In addition, the
agricultural stores offer lawn and grounds care equipment, primarily supplied by
Deere. As part of its strategy to provide a full complement of product support
services to its agricultural customers, the Company offers a broad range of
replacement parts and fully-equipped service and repair facilities at each
store.
 
                                       4
<PAGE>
                                GROWTH STRATEGY
 
    In order to capitalize on industry consolidation trends, expand its market
leadership position, and further develop its industrial and agricultural
equipment operations, the Company has developed its growth strategy, the key
elements of which are:
 
    - INCREASING MARKET SHARE.  The Company seeks to increase its market share
      by enhancing customer service and generating customer loyalty. With a
      larger installed base of equipment, the Company has the opportunity to
      generate additional parts and service business, which currently accounts
      for approximately 26% of the Company's total revenues and which has higher
      profit margins than wholegoods sales.
 
   
    - PURSUING ADDITIONAL ACQUISITIONS.  Acquisitions have been and will
      continue to be an important element of the Company's growth strategy,
      particularly given the consolidation trends among industrial and
      agricultural equipment dealers. Over the past five years, the Company has
      acquired 11 industrial stores and two agricultural stores from seven
      dealers. Due to its leadership position in the industry and its track
      record in completing and integrating acquisitions, the Company believes
      that attractive acquisition candidates will continue to become available
      to the Company. Approximately $34.4 million of the net proceeds of this
      Offering is expected to be used to finance future acquisitions, new
      stores, and internal growth. Completion of any prospective acquisition of
      a Deere dealership, or the opening of a new Deere store, requires Deere's
      consent. See "Risk Factors-- Risks Associated with Expansion" and
      "Business--Recent and Contemplated Acquisitions."
    
 
    - IMPLEMENTING THE RDO OPERATING MODEL.  The Company has developed a proven
      operating model designed to improve the performance and profitability of
      each of its stores. Components of this operating model include (i)
      pursuing aggressive marketing programs, (ii) allowing store employees to
      focus on customers by managing administrative functions, training, and
      purchasing at the corporate level, (iii) providing a full complement of
      parts and state-of-the-art service functions, including a computerized
      real-time inventory system and quick response, on-site repair service,
      (iv) motivating store level management in accordance with corporate goals,
      and (v) focusing on cost structures at the store level.
 
   
    - CAPITALIZING ON DIVERSITY OF OPERATIONS.  A major focus of the Company's
      strategy is to expand its networks of industrial and agricultural stores
      into geographic areas that have a large base of construction or
      agricultural activity and that provide the Company with opportunities to
      continue to develop its store networks. The Company believes that its
      business diversification into both industrial and agricultural store
      operations has significantly increased its customer base, while also
      mitigating the effects of industry-specific economic cycles. Similarly,
      the Company's geographic diversification into regions outside the Midwest
      helps to diminish the effects of seasonality, as well as local and
      regional economic fluctuations. Typically, other Deere dealers operate
      only industrial or agricultural dealerships, with a limited number of
      stores concentrated in a specific geographic region.
    
 
   
                              RECENT ACQUISITIONS
    
 
   
    The Company recently acquired three industrial stores and two agricultural
stores, thereby extending the Company's store networks into Texas and
Washington, which the Company believes will provide platforms for future growth.
The Company recently completed the purchase of a Deere industrial dealership in
Central Texas, with three stores located in the Dallas-Fort Worth and Waco,
Texas metropolitan areas with a Deere area of responsibility covering the 35
surrounding counties (the "Central Texas Acquisition"). The Company also
recently completed the acquisition of a Deere agricultural dealership, with two
stores located in Pasco and Sunnyside, Washington (the "Washington
Acquisition"). Completion of any prospective acquisition of a Deere dealership
requires Deere's consent. See "Risk Factors--Risks Associated with Expansion"
and "Business--Recent and Contemplated Acquisitions."
    
 
                                       5
<PAGE>
   
    The Company was incorporated in North Dakota on March 13, 1968 and will be
reincorporated in Delaware in January 1997. The Company's executive offices are
located at 2829 South University Drive, Fargo, North Dakota 58109. The Company's
phone number is (701) 237-7363.
    
 
                                  THE OFFERING
 
   
<TABLE>
<S>                             <C>        <C>
Class A Common Stock
 offered......................  4,200,000  shares of Class A Common Stock
Common Stock to be outstanding
 after this Offering
  Class A Common Stock........  5,091,508  shares(1)
  Class B Common Stock........  7,458,492  shares
                                ---------
    Total.....................  12,550,000 shares
                                ---------
                                ---------
 
Use of Proceeds...............  The net proceeds from this Offering will be used (i) to
                                repay indebtedness incurred to finance recent acquisitions
                                in the aggregate amount of approximately $10.1 million,
                                (ii) to make an S corporation distribution in the amount of
                                approximately $15.0 million to the Company's existing
                                stockholders in connection with termination of the
                                Company's S corporation status, and (iii) to finance future
                                acquisitions, new stores, internal growth, and working
                                capital needs. See "Use of Proceeds," "S Corporation
                                Distributions," and "Certain Relationships and Related
                                Transactions."
 
Voting Rights.................  The Class A Common Stock and Class B Common Stock vote
                                together as a single class on all matters, except as
                                otherwise required by law, with each share of Class A
                                Common Stock entitling its holder to one vote and each
                                share of Class B Common Stock entitling its holder to four
                                votes. All of the outstanding Class B Common Stock is held
                                by Ronald D. Offutt, the Company's Chairman, Chief
                                Executive Officer, and principal stockholder. Under certain
                                circumstances, Class B Common Stock automatically converts
                                into Class A Common Stock. See "Description of Capital
                                Stock-- Common Stock."
 
NYSE symbol...................  RDO
</TABLE>
    
 
- ------------------------
 
   
(1) Excludes 1,250,000 shares of Class A Common Stock reserved for issuance
    pursuant to the Company's stock incentive plan of which approximately
    600,000 shares will be subject to options to be granted upon consummation of
    this Offering at an exercise price equal to the initial public offering
    price. See "Management--1996 Stock Incentive Plan."
    
 
                                       6
<PAGE>
          SUMMARY COMBINED AND PRO FORMA FINANCIAL AND OPERATING DATA
                (in thousands, except store and per share data)
   
<TABLE>
<CAPTION>
                                                                         FISCAL YEAR ENDED JANUARY 31,
                                               ---------------------------------------------------------------------------------
                                                                             ACTUAL
                                               -------------------------------------------------------------------    PRO FORMA
                                                  1992          1993          1994          1995          1996       1996 (1)(2)
                                               -----------   -----------   -----------   -----------   -----------   -----------
 
<S>                                            <C>           <C>           <C>           <C>           <C>           <C>
INCOME STATEMENT DATA:
Revenues.....................................  $    71,226   $   105,378   $   144,112   $   183,910   $   223,557   $  265,478
Cost of sales................................       56,422        83,548       116,369       148,111       180,839      212,824
                                               -----------   -----------   -----------   -----------   -----------   -----------
Gross profit.................................       14,804        21,830        27,743        35,799        42,718       52,654
Selling, general, and administrative
 expense.....................................       11,929        16,737        20,577        24,893        31,655       38,858
                                               -----------   -----------   -----------   -----------   -----------   -----------
Operating income.............................        2,875         5,093         7,166        10,906        11,063       13,796
Interest expense.............................       (1,299)       (1,284)       (1,670)       (1,895)       (3,817)      (1,584)
Interest income..............................          173           376           336           802           823        1,031
                                               -----------   -----------   -----------   -----------   -----------   -----------
Net income...................................  $     1,749   $     4,185   $     5,832   $     9,813   $     8,069   $   13,243
                                               -----------   -----------   -----------   -----------   -----------   -----------
                                               -----------   -----------   -----------   -----------   -----------   -----------
PRO FORMA INCOME STATEMENT DATA: (UNAUDITED)
Income before taxes..........................  $     1,749   $     4,185   $     5,832   $     9,813   $     8,069   $   13,243
Provision for income taxes(3)................          700         1,674         2,332         3,925         3,228        5,297
                                               -----------   -----------   -----------   -----------   -----------   -----------
Net income...................................  $     1,049   $     2,511   $     3,500   $     5,888   $     4,841   $    7,946
                                               -----------   -----------   -----------   -----------   -----------   -----------
                                               -----------   -----------   -----------   -----------   -----------   -----------
Net income per share .............................................................................................   $      .63
                                                                                                                     -----------
                                                                                                                     -----------
Weighted average shares outstanding ..............................................................................       12,570
                                                                                                                     -----------
                                                                                                                     -----------
 
SELECTED OPERATING DATA:
Comparable store net sales increase..........           --           12%           32%           25%           11%           --
Stores open at beginning of period...........           15            17            21            22            22           22
  Stores opened..............................            1             0             0             0             2            2
  Stores acquired............................            1             4             1             0             2            7
                                               -----------   -----------   -----------   -----------   -----------   -----------
Stores open at end of period.................           17            21            22            22            26           31
                                               -----------   -----------   -----------   -----------   -----------   -----------
                                               -----------   -----------   -----------   -----------   -----------   -----------
Capital expenditures.........................  $       561   $       681   $       627   $     1,208   $     9,993   $   10,131
Depreciation.................................          504           584           668           690         1,326        1,653
 
<CAPTION>
 
                                                    NINE MONTHS ENDED OCTOBER 31,
                                               ---------------------------------------
 
                                                        ACTUAL
                                               -------------------------    PRO FORMA
                                                  1995          1996       1996 (1)(2)
                                               -----------   -----------   -----------
<S>                                            <C>           <C>           <C>
INCOME STATEMENT DATA:
Revenues.....................................  $   176,825   $   229,260   $  257,823
Cost of sales................................      143,718       186,451      208,581
                                               -----------   -----------   -----------
Gross profit.................................       33,107        42,809       49,242
Selling, general, and administrative
 expense.....................................       23,600        29,492       33,908
                                               -----------   -----------   -----------
Operating income.............................        9,507        13,317       15,334
Interest expense.............................       (2,435)       (4,116)      (2,247)
Interest income..............................          586           633          816
                                               -----------   -----------   -----------
Net income...................................  $     7,658   $     9,834   $   13,903
                                               -----------   -----------   -----------
                                               -----------   -----------   -----------
PRO FORMA INCOME STATEMENT DATA: (UNAUDITED)
Income before taxes..........................  $     7,658   $     9,834   $   13,903
Provision for income taxes(3)................        3,063         3,934        5,561
                                               -----------   -----------   -----------
Net income...................................  $     4,595   $     5,900   $    8,342
                                               -----------   -----------   -----------
                                               -----------   -----------   -----------
Net income per share ........................                              $      .66
                                                                           -----------
                                                                           -----------
Weighted average shares outstanding .........                                  12,555
                                                                           -----------
                                                                           -----------
SELECTED OPERATING DATA:
Comparable store net sales increase..........          13%           23%           --
Stores open at beginning of period...........           22            26           26
  Stores opened..............................            1             1            1
  Stores acquired............................            2             5            5
                                               -----------   -----------   -----------
Stores open at end of period.................           25            32           32
                                               -----------   -----------   -----------
                                               -----------   -----------   -----------
Capital expenditures.........................  $     9,674   $     3,182   $    3,328
Depreciation.................................          614         1,930        2,155
</TABLE>
    
 
   
<TABLE>
<CAPTION>
                                                               AS OF OCTOBER 31, 1996
                                                    ---------------------------------------------
                                                                                   PRO FORMA
                                                     ACTUAL    PRO FORMA (4)   AS ADJUSTED (2)(4)
                                                    ---------  --------------  ------------------
<S>                                                 <C>        <C>             <C>
BALANCE SHEET DATA:
Working capital...................................  $  20,778    $    5,778        $   65,278
Inventories.......................................    125,766       125,766           125,766
Total assets......................................    176,712       177,562           177,562
Floor plan payables(5)............................    100,612       100,612            66,212
Total debt........................................     26,758        26,758            16,658
Stockholders' equity..............................     34,284        20,134            79,634
</TABLE>
    
 
                                               (SEE FOOTNOTES ON FOLLOWING PAGE)
 
                                       7
<PAGE>
      NOTES TO SUMMARY COMBINED AND PRO FORMA FINANCIAL AND OPERATING DATA
 
   
(1) Reflects adjustment to give effect to the Central Texas and the Washington
    Acquisitions as if such acquisitions had occurred February 1, 1995. The pro
    forma information is not necessarily indicative of the results that actually
    would have been achieved had such transactions been consummated as of
    February 1, 1995, or that may be achieved in the future. See "Selected
    Combined and Pro Forma Financial and Operating Data" and Pro Forma Unaudited
    Financial Statements and the Notes thereto.
    
 
   
(2) Adjusted to give effect to the sale of 4,200,000 shares of Class A Common
    Stock offered hereby at an assumed initial offering price of $15.50 per
    share and the application of the net proceeds therefrom. See "Use of
    Proceeds," "S Corporation Distributions," "Capitalization," Pro Forma
    Unaudited Financial Statements and the Notes thereto, and the Combined
    Financial Statements and the Notes thereto.
    
 
   
(3) For all periods presented, the Company was an S corporation and was not
    generally subject to corporate income taxes. The pro forma income tax
    provision has been computed as if the Company were subject to corporate
    income taxes for all periods presented based on the tax laws in effect
    during the respective periods. See "S Corporation Distributions" and the
    Combined Financial Statements and the Notes thereto.
    
 
   
(4) Adjusted to give effect to (i) the deferred tax asset of approximately
    $850,000 resulting from the termination of the Company's status as an S
    corporation, and (ii) the $15.0 million S corporation distribution to
    existing stockholders which will be paid out of the net proceeds of this
    Offering.
    
 
   
(5) Includes interest bearing and non-interest bearing liabilities incurred in
    connection with inventory financing. See Note 5 to the Combined Financial
    Statements.
    
 
                                       8
<PAGE>
                                  RISK FACTORS
 
    IN ADDITION TO THE OTHER INFORMATION IN THIS PROSPECTUS, PROSPECTIVE
INVESTORS SHOULD CONSIDER CAREFULLY THE FOLLOWING RISK FACTORS BEFORE PURCHASING
THE SHARES OF CLASS A COMMON STOCK OFFERED HEREBY.
 
DEPENDENCE UPON JOHN DEERE
 
   
    The Company is an authorized dealer of John Deere industrial and
agricultural equipment and parts in its designated areas of responsibility and
at its store locations, and the Company's acquisition strategy contemplates the
acquisition of additional Deere areas of responsibility and store locations.
During fiscal 1996, approximately 72% of the Company's new equipment sales
represented sales of new equipment supplied by Deere and a majority of the
Company's sales from parts and service also were directly related to Deere
equipment. The Company depends on Deere for floor plan financing to finance a
substantial portion of its inventory. As of October 31, 1996, Deere and its
subsidiaries were financing approximately $89.1 million of the Company's
inventory of Deere equipment. See "Business--Floor Plan Financing." In addition,
Deere provides a significant percentage of the financing used by the Company's
customers to purchase Deere equipment from the Company. See "Business--Customer
Financing Options." Deere also provides incentive programs and discount programs
from time to time which enable the Company to price its products more
competitively. In addition, Deere conducts promotional and marketing activities
on national, regional, and local levels. Due to the Company's dependence on
Deere, the Company believes that its success depends, in significant part, on
(i) the overall success of Deere, (ii) the availability and terms of floor plan
financing and customer financing from Deere, (iii) the incentive and discount
programs provided by Deere and its promotional and marketing efforts for its
industrial and agricultural products, (iv) the goodwill associated with John
Deere trademarks, (v) the introduction of new and innovative products by Deere,
(vi) the manufacture and delivery of competitively-priced, high quality
equipment and parts by Deere in quantities sufficient to meet the requirements
of the Company's customers on a timely basis, and (vii) the quality,
consistency, and management of the overall Deere dealership system. If Deere
does not provide, maintain, or improve any of the foregoing, there could be a
material adverse effect on the Company's results of operations. See
"Management's Discussion and Analysis of Financial Condition and Results of
Operations" and "Business--Dealership Agreements."
    
 
DEERE TERMINATION RIGHTS
 
   
    Under the Deere Agreement, Deere has the right to terminate the Company's
dealer appointments immediately if Ronald D. Offutt, the Company's Chairman,
Chief Executive Officer, and principal stockholder, ceases to (i) own or control
in excess of 50% of the outstanding voting power, or whatever greater percentage
is required to control corporate actions that require a stockholder vote, and
(ii) own at least 35% of the outstanding Common Stock. Upon consummation of this
Offering, Mr. Offutt will own or control approximately 85.4% (83.9% if the
Underwriters' over-allotment option is exercised in full) of the outstanding
voting power of the Company and will own approximately 59.4% (56.6% if the
Underwriters' over-allotment option is exercised in full) of the Common Stock.
Deere also has a right to terminate the Company's dealer appointments in the
event of Mr. Offutt's death; however, Deere cannot exercise this right to
terminate if, at that time, (i) there is in place an ownership succession plan
approved by Deere, (ii) the Company and Deere have identified events which would
thereafter constitute changes of control of the Company entitling Deere to
terminate the dealer appointments, (iii) the Company and each of its stores are
under continuing management acceptable to Deere, (iv) there is no existing
breach and no grounds for termination exist with respect to any of the Company's
agreements with Deere, including the ownership requirements, and (v) Deere in
its sole discretion has determined that each of the Company's areas of
responsibility and store locations justifies the continuation of the Deere
appointment for such area or location. As of the date of this Prospectus, all of
these conditions would be met.
    
 
    In addition, Deere is entitled to terminate the Company's dealer
appointments on one year's notice if the equity-to-assets ratio of the Company's
Deere dealer operations is below 25% as calculated by Deere based on the
Company's fiscal year end audit, provided that the Company has not cured such
deficiency within 180 days of such fiscal year end. Certain business operations
and assets of the Company held in
 
                                       9
<PAGE>
   
wholly-owned subsidiaries, such as real estate and its irrigation and equipment
rental businesses, are excluded from this calculation. In addition, without
regard to any subsequent attempts to cure, upon one year's notice Deere may
terminate dealer appointments for which the Company fails to meet certain
performance criteria and market share objectives for each of its agricultural
stores, including developing and achieving Deere-approved business plans. The
Company's industrial operations also must maintain overall and core product
market share and product support standards at a level greater than the level
corresponding to the 50th percentile of all of Deere's United States industrial
dealers and may be terminated upon one year's prior written notice without
regard to any subsequent attempts to cure. Acquired operations that are
performing below these levels at the time the acquisition is completed have a
three-year grace period to meet these standards. As of the date of this
Prospectus, Deere has advised the Company that, after excluding acquisitions
that fall into such grace period, the Company's operations meet all of these
performance criteria. In addition, Deere can terminate the Company's
agricultural dealer appointments for cause or if Deere determines that there is
not sufficient market potential to support a dealership in a particular location
upon prior written notice to the Company of 180 days. The Company's dealer
appointments terminate immediately upon the commencement of the dissolution or
liquidation of the Company or a sale of a substantial part of the business,
change in the location of a dealership without Deere's prior written consent,
the withdrawal of a major stockholder or a substantial reduction in interest of
a major stockholder, or a default under any security agreement with Deere. The
appointments also may be terminated upon the revocation or discontinuance of any
guaranty of Ronald D. Offutt or the Company to Deere, unless replaced by a
letter of credit acceptable to Deere. See "Business--Personal Guaranty."
    
 
   
    In the event of Mr. Offutt's death, Deere thereafter will have the right to
terminate the Company's dealer appointments upon the occurrence of a "change of
control." A "change of control" is defined for these purposes as (i) the sale,
lease, exchange, or other transfer of substantially all of the Company's assets,
(ii) a merger, consolidation, reorganization, or similar transaction in which
the Company's stockholders do not own more than 50% of the voting power of the
surviving entity (provided that if they own more than 50% but less than 80% of
the voting power, the merger must be approved by a majority of the directors who
were directors at the time of Mr. Offutt's death or subsequent directors whose
election has been approved by existing directors ("Continuity Directors")),
(iii) a vote by the stockholders to approve a transaction set forth in (i) or
(ii), (iv) the acquisition by a person other than Mr. Offutt or his heirs of 50%
or more of the voting power of the Company (20% if such acquisition has not been
approved by a majority of the Continuity Directors), (v) a change in the
corporate executive officers without Deere's approval, or (vi) if Continuity
Directors cease to constitute a majority of the Company's Board of Directors.
    
 
   
    Termination of certain or all of the Company's Deere dealer appointments
would have a material adverse effect on the results of operations and financial
condition of the Company. See "Business-- Dealership Agreements."
    
 
DEERE DEALERSHIP AGREEMENTS--OTHER PROVISIONS
 
   
    The Company operates its Deere industrial and agricultural stores pursuant
to a master agreement with Deere (the "Deere Agreement") and pursuant to Deere's
customary industrial or agricultural dealership agreements for each of the
Company's industrial areas of responsibility and agricultural store locations.
These agreements impose a number of restrictions and obligations on the Company
with respect to its operations, including a prohibition on carrying industrial
products which are competitive with Deere products, and an obligation to
maintain suitable facilities, provide competent management, actively promote the
sale of Deere equipment in the Company's designated areas of responsibility,
fulfill the warranty obligations of Deere, provide service and maintain
sufficient parts inventory to service the needs of its customers, maintain
inventory in proportion to the sales potential in each of the Company's
designated areas of responsibility, maintain adequate working capital, and
maintain stores only in authorized locations. The Deere Agreement also provides
that the Company cannot engage in discussions to acquire other Deere dealerships
without Deere's prior written consent, which Deere may withhold in its sole
discretion. In addition, Deere has the right to have input into the selection of
the Company's management personnel, including store managers, and to have input
with respect to the selection of
    
 
                                       10
<PAGE>
   
nominees to the Company's Board of Directors and the removal of directors. The
prior consent of Deere is required for the opening of any store within the
Company's designated areas of responsibility and for the acquisition of any
other Deere dealership. There can be no assurance that any such consent will be
given by Deere. See "Business--Dealership Agreements." In addition, the Company
is prohibited from making acquisitions, initiating new business activity, paying
dividends, repurchasing its capital stock, or making any other distributions to
stockholders if the Company's equity to assets ratio is below 30%, as calculated
by Deere under the Deere Agreement, or if such ratio would fall below 30% as a
result of such action. The Company believes its equity-to-assets ratio as so
calculated at the time of consummation of this Offering and at the end of fiscal
1997 will be at least 30%.
    
 
   
    The Company's Deere dealer appointments are not exclusive. Deere could
appoint other dealers in close proximity to the Company's existing stores. The
areas of responsibility assigned to the Company's industrial dealerships can be
reduced by Deere upon 120 days' prior written notice. In addition, the dealer
agreements can be amended at any time without the Company's consent, so long as
the same amendment is made to the dealer agreements of all other Deere dealers.
Deere also has the right to sell directly to federal, state, and local
governments, as well as national accounts. To the extent Deere appoints other
dealers in the Company's markets, reduces the areas of responsibility relating
to the Company's industrial stores, amends the dealer agreements, or sells
substantial amounts of equipment directly to government entities and national
accounts, the Company's results of operations and financial condition could be
adversely affected.
    
 
EFFECTS OF DOWNTURN IN GENERAL ECONOMIC CONDITIONS; CYCLICALITY, SEASONALITY,
  AND WEATHER
 
   
    The Company's business, and particularly the sale of new equipment, is
dependent on a number of factors relating to general economic conditions,
including agricultural industry cycles, construction spending, federal, state,
and local government spending on highways and other construction projects, new
housing starts, interest rate fluctuations, economic recessions, customer
business cycles, and customer confidence in the economy. Accordingly, the
Company's financial condition and results of operations may be materially and
adversely affected by any general downward economic pressures, or adverse
cyclical trends. The ability to finance affordable purchases, of which the
interest rate charged is a significant component, is an important part of a
customer's decision to purchase equipment. Interest rate increases may make
equipment purchases less affordable for customers and, as a result, the
Company's revenues and profitability may decrease. To the extent the Company
cannot pass on to its customers the increased costs of its own inventory
financing resulting from increased interest rates, its net income also may
decrease. As a result of all of the foregoing, the Company's results of
operations have in the past and in the future are expected to continue to
fluctuate from quarter to quarter and year to year.
    
 
   
    The Company generally experiences lower levels of equipment sales during the
period from November through April, impacting the first and fourth quarters of
each fiscal year, due to the crop growing season and winter weather conditions
in the Midwest. Typically, farmers purchase agricultural equipment immediately
prior to planting or harvesting crops, which occurs during the Company's second
and third fiscal quarters. As a result, sales of agricultural equipment
generally are lower in the first and fourth fiscal quarters. Winter weather in
the Midwest also limits construction to some degree and, therefore, also
typically results in lower sales of industrial equipment in the first and fourth
fiscal quarters. See "Management's Discussion and Analysis of Financial
Condition and Results of Operations."
    
 
   
    The Company's results of operations have been and are expected to be
affected by weather. Severe weather can adversely impact agricultural and
construction activity, resulting in decreased demand for the Company's products
and services and lost revenues. For example, the winter of 1995/1996 was
extremely cold, with numerous record low temperatures set in both December 1995
and January 1996. As a result, customers in the Midwest did not buy wholegoods
and equipment was not able to be moved for normal servicing. To the extent
severe weather occurs, the Company's results of operations and financial
condition could be adversely affected. See "Management's Discussion and Analysis
of Financial Condition and Results of Operations."
    
 
                                       11
<PAGE>
RISKS ASSOCIATED WITH EXPANSION
 
   
    The Company believes a significant portion of its future growth will depend
on its ability to acquire additional dealerships, and the Company intends to use
up to approximately $34.4 million of the net proceeds of this Offering to
finance future acquisitions, new stores, and internal growth. In pursuing its
acquisition strategy, the Company will face risks commonly encountered with
growth through acquisitions. These risks include incurring significantly higher
than anticipated capital expenditures and operating expenses, failing to
assimilate the operations and personnel of acquired dealerships, disrupting the
Company's ongoing business, dissipating the Company's management resources,
failing to maintain uniform standards, controls, and policies, and impairing
relationships with employees and customers as a result of changes in management.
Realization of the full benefit of the Company's strategies, operating model,
and systems as to an acquired dealership may take several years. There can be no
assurance that the Company will be successful in overcoming these risks or any
other problems encountered with acquisitions, including the Company's recent and
future acquisitions. To the extent the Company does not successfully avoid or
overcome the risks or problems related to acquisitions, the Company's results of
operations and financial condition could be adversely affected. Future
acquisitions also will have a significant impact on the Company's financial
position and capital needs, and could cause substantial fluctuations in the
Company's quarterly and yearly results of operations. Acquisitions could include
significant goodwill and intangible assets, resulting in substantial
amortization charges to the Company that would reduce stated earnings. See
"Management's Discussion and Analysis of Financial Condition and Results of
Operations" and "Business--Growth Strategy--Pursuing Additional Acquisitions."
    
 
   
    Deere's consent is required for the acquisition of any Deere dealership or
the opening of a new store, and, consequently, any prospective acquisition or
new store opening will require Deere's consent. Deere typically evaluates
management, performance, and capitalization of a prospective acquiror or
existing Deere dealer, as the case may be, in determining whether to consent to
the sale of a Deere dealership or approve the opening of a new store. While the
Company believes that its management, operational history, acquisition history,
and capitalization allow it to compete effectively for the acquisition of
additional areas of responsibility and stores and to grow by opening new stores,
there can be no assurance that Deere will allow ownership concentration of Deere
dealerships beyond a certain level. Although the Company believes that Deere
wants fewer, better capitalized dealers to achieve higher sales and better
customer service, there can be no assurance that Deere will approve any or all
future acquisitions or the opening of new stores proposed by the Company. See
"Business--Dealership Agreements."
    
 
MANAGEMENT OF GROWTH
 
   
    The Company has grown significantly in recent years and is expected to
continue to grow through acquisitions, opening new stores, and internal growth.
Management has expended, and expects to continue to expend, significant time and
effort in evaluating, completing, and integrating acquisitions, opening new
stores, and supporting internal growth. There can be no assurance that the
Company's systems, procedures, and controls will be adequate to support the
Company's operations as they expand. Any future growth also will impose
significant added responsibilities on members of senior management, including
the need to identify, recruit, and integrate new senior level managers and
executives. There can be no assurance that such additional management will be
identified and retained by the Company. If the Company is unable to manage its
growth efficiently and effectively, or is unable to attract and retain
additional qualified management, there could be a material adverse effect on the
Company's financial condition and results of operations.
    
 
AVAILABILITY OF ACQUISITION CANDIDATES; NEED FOR ADDITIONAL CAPITAL
 
    The Company's ability to continue to grow through the acquisition of
additional Deere areas of responsibility and store locations or other businesses
will be dependent upon (i) the availability of suitable acquisition candidates
at an acceptable cost, (ii) receiving Deere approval of acquisitions as required
or appropriate, (iii) the Company's ability to compete effectively for available
acquisition candidates, and (iv) the availability of capital to complete the
acquisitions. Expansion of the Company through new store
 
                                       12
<PAGE>
   
openings and internal growth also will require significant capital expenditures.
The Company intends to use up to $34.4 million of the net proceeds of this
Offering to finance acquisitions, new stores, and internal growth. If additional
financing for those purposes is necessary, the Company intends to finance growth
with cash generated from operations, through the incurrence or assumption of
indebtedness, and through issuances of Class A Common Stock, Preferred Stock,
other forms of equity, or debt securities. Using cash to finance acquisitions,
new stores, and internal growth could substantially limit the Company's
financial flexibility, using debt could result in financial covenants that limit
the Company's operating and financial flexibility, and using equity may result
in significant dilution of the interest in the Company of the stockholders at
that time. The use of cash, debt, or equity to finance acquisitions, new stores,
and internal growth also could be limited by provisions in the Deere Agreement,
which gives Deere the right to terminate the Company's dealer appointments if
Mr. Offutt ceases to (i) own or control in excess of 50% of the outstanding
voting power, or whatever greater percentage is required to control corporate
actions requiring a stockholder vote, and (ii) own at least 35% of the
outstanding Common Stock, and which requires that the Company meet the required
equity-to-asset ratio upon completion of each acquisition. The Deere Agreement
also provides that the Company cannot engage in discussions to acquire other
Deere dealerships without Deere's prior written consent, which Deere may
withhold in its sole discretion. See "Business--Dealership Agreements." In
addition, there can be no assurance that the Company will be able to obtain
additional capital on acceptable terms. If the Company is unable to obtain
additional capital on acceptable terms, the Company's acquisition activities,
new store openings, and internal growth may be limited. See "Management's
Discussion and Analysis of Financial Condition and Results of Operation--
Liquidity and Capital Resources." In addition, there can be no assurance that
Deere will consent to any future acquisition. To the extent the Company is
limited in its ability to make acquisitions, open new stores, or to grow
internally for any reason, the Company's growth, financial condition, and
results of operations could be adversely affected.
    
 
SUBSTANTIAL INVENTORY FINANCING REQUIREMENTS
 
   
    The sale of industrial and agricultural equipment requires substantial
inventories of equipment and parts to be maintained at each store in order to
facilitate sales to customers on a timely basis. The Company generally purchases
its inventories of Deere equipment with the assistance of floor plan financing
programs through Deere. Inventories of products from other suppliers generally
are financed through a line of credit with Ag Capital Company ("Ag Capital"), a
cooperative lending institution which is controlled by Ronald D. Offutt, the
Company's Chairman, Chief Executive Officer, and principal stockholder, or
through floor financing programs offered by such suppliers. As the Company
grows, whether through acquisitions, opening new stores, or internal growth, its
inventory requirements will increase and, as a result, the Company's financing
requirements also will increase. In the event that the Company's available
financing sources are not sufficient to satisfy its future requirements, the
Company would be required to obtain additional financing from other sources.
While the Company believes that it could obtain additional financing or
alternative financing if required, there can be no assurance that such financing
could be obtained on commercially reasonable terms. To the extent such
additional financing cannot be obtained on commercially reasonable terms, the
Company's growth and results of operations could be adversely affected. See
"Management's Discussion and Analysis of Financial Condition and Results of
Operations--Liquidity and Capital Resources," "Business--Floor Plan Financing,"
and "Certain Relationships and Related Transactions."
    
 
COMPETITION
 
    The Company anticipates that both its industrial and agricultural operations
will continue to face strong, and perhaps increasing, competition. The Company's
industrial stores compete with distributors of industrial equipment from
suppliers other than Deere such as Case Corporation ("Case"), Caterpillar Inc.
("Caterpillar"), and Komatsu Corporation ("Komatsu"). The Company's agricultural
stores compete with distributors of agricultural equipment from suppliers such
as Agco Corporation ("Agco"), Case, and New Holland, N.V., a subsidiary of Fiat
("New Holland"). Some of these competitors may be larger and have substantially
greater capital resources than the Company. The Company's stores also compete to
a degree
 
                                       13
<PAGE>
   
with other Deere dealerships. Competition among distributors of equipment can be
intense and is primarily based on the price, value, reputation, quality, and
design of the products offered by the dealer, the customer service and equipment
servicing provided by the dealer, and the accessibility of stores. Although the
Company believes that it is competitive in all of these categories, there can be
no assurance that the Company will remain competitive in general or in any
particular area in which the Company has operations. To the extent Deere's
competitors provide their distributors with more innovative and/or higher
quality products, better pricing, or more favorable customer financing, or have
more effective marketing efforts, the Company's ability to compete and financial
condition and results of operations could be adversely affected. In addition, to
the extent Deere's products are not as competitive or in demand as those of
suppliers not used by the Company, the Company's results of operations could be
adversely affected. With respect to industrial equipment rental operations,
there are a number of significant competitors, including Deere, which
participates in a rental joint venture with operations in Arizona and
California. See "Business--Competition."
    
 
DEPENDENCE UPON KEY PERSONNEL
 
   
    The Company believes its success depends, in large part, upon the continued
services of Ronald D. Offutt, Chairman and Chief Executive Officer, Paul T.
Horn, President and Chief Operating Officer, and Allan F. Knoll, Chief Financial
Officer. The loss of any of these individuals could materially and adversely
affect the Company. Since October 1, 1996, Mr. Horn has been devoting his
full-time to the Company. Messrs. Offutt and Knoll will continue to spend
approximately 25% of their time on Company-related activities, with the balance
of their time spent on activities for R. D. Offutt Company ("Offutt Co.") and
other entities wholly or substantially owned, controlled, and/or managed by Mr.
Offutt (collectively, the "Offutt Entities"). Messrs. Horn and Knoll also are
stockholders and serve as officers and directors of Offutt Co. and many of the
Offutt Entities. See "Management" and "Certain Relationships and Related
Transactions."
    
 
CERTAIN TRANSACTIONS WITH AFFILIATES AND POTENTIAL CONFLICTS OF INTEREST
 
   
    The Company has engaged in, and expects to continue to engage in, business
transactions with various Offutt Entities, including, among others, sales of
agricultural equipment and parts, leasing of real estate, corporate support
services, floor plan financing, and customer financing. The Company had sales of
equipment and related parts and services to the Offutt Entities in the aggregate
amounts of $1.9 million, $3.5 million, $5.5 million, and $4.9 million in fiscal
1994, 1995, 1996, and the nine months ended October 31, 1996, respectively. Ag
Capital and another Offutt Entity provide the Company with financing for a
portion of its working capital needs, primarily inventory financing for
non-Deere equipment. Interest on such financings typically is at the prime rate
as it varies from time to time. Interest paid to Offutt Entities for inventory
financing totalled $771,000, $627,000, $849,000, and $829,000 in fiscal 1994,
1995, 1996, and the nine months ended October 31, 1996, respectively. The total
amount outstanding under these inventory financing arrangements at October 31,
1996 was $9.4 million. In addition, the amount of customer financing provided by
Offutt Entities as of January 31, 1994, 1995, and 1996, and as of October 31,
1996 was $12.2 million, $24.3 million, $32.8 million, and $43.8 million,
respectively. The Offutt Entities will continue to purchase equipment, parts,
and services from the Company and provide financing to the Company and its
customers following this Offering. The Company receives certain corporate
support services from various Offutt Entities, including office space for its
executive offices, use of conference and meeting facilities, use of an aircraft
for Company business, administration of the Company's 401(k) plan and other
employee benefits, and certain real estate management services. The Company has
historically paid for such services based on its pro rata usage compared to the
usage of other Offutt Entities or at a fixed charge. Charges for such services
totalled $48,000, $56,000, $77,000, and $94,000, in fiscal 1994, 1995, 1996, and
the nine months ended October 31, 1996, respectively. Upon consummation of this
Offering, all such services will be provided to the Company pursuant to a
three-year Corporate Services Agreement and the cost of such services to the
Company will be on the same basis as in prior years. The Company believes that
all of these transactions were made on terms no less favorable to the Company
than could have been obtained from unaffiliated third parties. All future
transactions
    
 
                                       14
<PAGE>
between the Company and any of the Offutt Entities or the Company's officers,
directors, principal stockholder, or their affiliates will be approved both by a
majority of all members of the Company's Board of Directors and by a majority of
the independent and disinterested outside directors, and will continue to be on
terms believed to be no less favorable to the Company than could be obtained
from unaffiliated third parties. Messrs. Offutt, Horn, and Knoll also are
stockholders and serve as officers and directors of various Offutt Entities,
which may present a conflict of interest when the Company enters into
transactions with an Offutt Entity. See "Certain Relationships and Related
Transactions."
 
CONTROL BY RONALD D. OFFUTT
 
   
    The Company's outstanding voting capital stock consists of Class A Common
Stock and Class B Common Stock. Holders of Class A Common Stock are entitled to
one vote per share and holders of Class B Common Stock are entitled to four
votes per share. Upon consummation of this Offering, Ronald D. Offutt, the
Company's Chairman, Chief Executive Officer, and principal stockholder, will own
100% of the outstanding Class B Common Stock representing approximately 85.4% of
the outstanding voting power of the Common Stock (approximately 83.9% if the
Underwriters' over-allotment option is exercised in full). Under the Deere
Agreement, Deere has the right to terminate the Company's dealer appointments if
Mr. Offutt ceases to (i) own or control in excess of 50% of the outstanding
voting power, or whatever greater percentage is required to control corporate
actions that require a stockholder vote, and (ii) own at least 35% of the
outstanding Common Stock. As a result of such voting control, Mr. Offutt will
have the power to control the Company, including the election of all of the
directors of the Company, the determination of matters requiring stockholder
approval, and other matters pertaining to corporate governance. Such voting
concentration may have the effect of discouraging, delaying, or preventing a
change of control, including transactions in which the holders of Class A Common
Stock might otherwise receive a premium for their shares over the then-current
market price. Mr. Offutt will also have sufficient voting power to take
stockholder action by written consent, without a stockholder meeting. See
"Principal Stockholders" and "Description of Capital Stock."
    
 
PRODUCT LIABILITY RISK
 
    Products sold or serviced by the Company may expose it to potential
liabilities for personal injury or property damage claims relating to the use of
such products. Although product liability claims historically have not had a
material adverse effect upon the Company, there can be no assurance that the
Company will not be subject to or incur any liability for such claims in the
future. While the Company maintains third-party product liability insurance
which it believes to be adequate, there can be no assurance that the Company
will not experience claims in excess of its insurance coverage, or claims which
are ultimately not covered by insurance or for which manufacturers do not
provide indemnity. There also can be no assurance that such insurance will
continue to be available on economically reasonable terms. An uninsured or
partially insured claim for which indemnification is not provided could have a
material adverse effect on the financial condition of the Company. Furthermore,
if any significant claims are made against the Company or against Deere or any
of the Company's other suppliers, the Company's business may be adversely
affected by any resulting negative publicity. See "Business--Product Liability
and Legal Proceedings."
 
GOVERNMENT REGULATION
 
   
    The Company is subject to numerous federal, state, and local rules and
regulations, including regulations promulgated by the Environmental Protection
Agency and similar state agencies with respect to storing, shipping, disposing,
discharging, and manufacturing hazardous materials and hazardous and
non-hazardous waste. These activities are associated with the repair and
maintenance of equipment at the Company's facilities. Currently, none of the
Company's stores or operations exceeds small quantity generation status.
Although the Company believes that its operations are in material compliance
with current laws and regulations, including environmental laws and regulations,
there can be no assurance that current regulatory requirements will not change,
that unforeseen environmental incidents will not occur, or
    
 
                                       15
<PAGE>
that past contamination or non-compliance with environmental laws will not be
discovered on properties on which the Company is or has been located. See
"Business--Environmental Standards and Government Regulations."
 
S CORPORATION STATUS; USE OF PROCEEDS
 
   
    Beginning November 1, 1989 and continuing until the consummation of this
Offering, the Company has elected to be treated as an S corporation under the
Internal Revenue Code of 1986, as amended (the "Internal Revenue Code"). As a
result, the Company's stockholders have been directly subject to tax on the
income of the Company for federal, state, and certain local income tax purposes.
The Company will use approximately $15.0 million of the net proceeds of this
Offering to make a distribution to its existing stockholders of substantially
all of the previously undistributed accumulated net income of the Company as of
January 31, 1996 with respect to which such stockholders have previously paid
taxes. Upon consummation of this Offering, the Company will be taxed as a C
corporation and similar distributions will not be made to the purchasers of
Class A Common Stock in this Offering. Additionally, while the Company believes
that it has met the S corporation requirements and, as of the date of this
Prospectus, the Internal Revenue Service (the "IRS") has not challenged the
Company's S corporation status, if, for any reason, the Company were
subsequently determined by the IRS not to have met S corporation requirements,
the Company could be liable to pay federal corporate taxes on its income at the
effective federal corporate tax rate for all or a part of the period from
November 1, 1989 through the consummation of this Offering, plus interest and
possibly penalties. See "S Corporation Distributions" and "Certain Relationships
and Related Transactions."
    
 
ANTI-TAKEOVER MEASURES; POSSIBLE ISSUANCES OF PREFERRED STOCK
 
   
    Under the Deere Agreement, Deere has the right to terminate the Company's
dealer appointments if Mr. Offutt ceases to (i) own or control in excess of 50%
of the outstanding voting power, or whatever greater percentage is required to
control corporate actions that require a stockholder vote, and (ii) own at least
35% of the outstanding Common Stock. Further, in the event of Ronald D. Offutt's
death, Deere also will have the power to terminate the Company's dealer
appointments upon the occurrence of a "change of control." See "--Deere
Termination Rights." These restrictions may effectively prevent a third party
from acquiring a substantial portion or a majority of the Company's outstanding
capital stock without Deere's consent. In addition, pursuant to the Company's
Certificate of Incorporation, the Board of Directors is authorized to issue up
to 500,000 shares of Preferred Stock and fix the rights, preferences,
privileges, and restrictions, including voting rights, of such shares without
any further vote or action by the stockholders. See "Description of Capital
Stock--Preferred Stock." The rights of the holders of Class A Common Stock will
be subject to, and may be adversely affected by, the rights of the holders of
any Preferred Stock that may be issued in the future. The issuance of any shares
of Preferred Stock may result in significant dilution of the interest in the
Company of the holders of Common Stock at that time. While the Company has no
present intention to issue shares of Preferred Stock, any such issuance could
make it more difficult for a third party to acquire a majority of the
outstanding voting power of the Company. Stockholders also do not have the right
of cumulative voting for the election of directors. The ownership interest and
voting control by Mr. Offutt, the requirements in the Deere Agreement, the
ability of the Board of Directors to issue shares of Preferred Stock without
further vote or action by the stockholders, and other provisions in the
Company's Certificate of Incorporation may discourage, delay, or prevent a
change of control of the Company without further action by the stockholders,
and, consequently, also could adversely affect the market price of the Class A
Common Stock. The Company also is subject to the anti-takeover provisions of
Section 203 of the Delaware General Corporation Law (the "DGCL"), which could
have the effect of delaying or preventing a change of control of the Company.
See "Description of Capital Stock."
    
 
SHARES ELIGIBLE FOR FUTURE SALE
 
    Sales of shares of Class A Common Stock (including shares issued upon the
exercise of stock options) in the public market after consummation of this
Offering, or the perception that such sales could occur,
 
                                       16
<PAGE>
   
could materially and adversely affect the market price of the Class A Common
Stock. Such sales also might make it more difficult for the Company to sell
equity securities or equity-related securities in the future at a time and price
that the Company would deem appropriate. Upon the consummation of this Offering,
the Company will have 12,550,000 shares of Class A Common Stock outstanding, or
issuable upon conversion of the 7,458,492 outstanding shares of Class B Common
Stock, of which the shares offered hereby will be tradeable without restriction
unless they are purchased by an affiliate of the Company. Shares of Common Stock
outstanding prior to consummation of this Offering will be "restricted
securities" within the meaning of the Securities Act of 1933, as amended (the
"Securities Act"). These "restricted securities" and any shares purchased by
affiliates of the Company in this Offering may be sold only if they are
registered under the Securities Act or pursuant to an applicable exemption from
the registration requirements of the Securities Act, including Rule 144. The
Company and the holders of approximately 8,350,000 shares of Common Stock have
agreed not to sell, otherwise dispose of, or pledge such shares for 180 days
after the date of this Prospectus without the prior written consent of Credit
Suisse First Boston Corporation. After expiration of the lock-up agreements, an
aggregate of 7,924,716 shares of Class A Common Stock will be available for sale
in the public market, including 7,033,208 shares of Class A Common Stock into
which shares of Class B Common Stock are convertible on a one-for-one basis,
subject in certain cases to volume and manner of sale limitations. The remaining
425,284 shares of Common Stock held by existing stockholders will become
eligible for public resale at various times over a period of less than two years
following the consummation of this Offering, subject to volume and manner of
sale limitations pursuant to Rule 144. In addition, the Company intends to file
a registration statement under the Securities Act to register an aggregate of
1,250,000 shares of Class A Common Stock reserved for issuance under the
Company's 1996 Stock Incentive Plan (the "Incentive Plan"). The Company intends
to grant options to purchase approximately 600,000 shares of Class A Common
Stock prior to consummation of this Offering at an exercise price equal to the
initial public offering price. The issuance of such shares could result in the
dilution of the voting power of the shares of Class A Common Stock purchased in
this Offering and could have a dilutive effect on earnings per share. See
"Management--1996 Stock Incentive Plan," "Description of Capital Stock," "Shares
Eligible for Future Sale," and "Underwriting."
    
 
NO PRIOR MARKET; POSSIBLE VOLATILITY OF STOCK PRICE
 
   
    Prior to this Offering, no public market for the Common Stock existed.
Although the Class A Common Stock has been approved for listing on the NYSE,
there can be no assurance that an active trading market will develop or be
sustained following this Offering. The initial public offering price of the
Class A Common Stock offered hereby will be determined through negotiations
between the Company and the representatives of the Underwriters. See
"Underwriting." The market price for the Class A Common Stock may be volatile
and subject to fluctuations resulting from news announcements concerning the
Company, quarterly operating results, the markets for industrial or agricultural
equipment, announcements by Deere or other suppliers of equipment to the Company
or by competitive manufacturers, analyst recommendations, general securities
market conditions, and other factors. The stock market in general, and the
market for shares of small capitalization stocks in particular, have experienced
significant price and volume fluctuations that often have been unrelated to the
operating performance of particular companies. These market fluctuations may
adversely affect the market price of the Class A Common Stock and the negotiated
initial public offering price may not be indicative of future market prices of
the Class A Common Stock.
    
 
DILUTION
 
   
    Purchasers of shares of the Class A Common Stock offered hereby (at an
assumed initial public offering price of $15.50 per share) will experience
immediate and substantial dilution of the net tangible book value of the Class A
Common Stock in the amount of $9.67 per share from the initial public offering
price. The net tangible book value per share of the Class A Common Stock
represents the amount of the Company's tangible assets less liabilities divided
by the number of shares of Common Stock outstanding. See "Dilution."
    
 
                                       17
<PAGE>
                                USE OF PROCEEDS
 
   
    The net proceeds to the Company from the sale of the 4,200,000 shares of
Class A Common Stock offered hereby (at an assumed initial public offering price
of $15.50 per share and after deducting estimated underwriting discounts and
commissions and offering expenses) are estimated to be approximately $59.5
million ($68.6 million if the Underwriters' over-allotment option is exercised
in full).
    
 
   
    The Company plans to use a portion of the net proceeds of this Offering to
pay the purchase price and repay indebtedness incurred in connection with
recently completed acquisitions, in the aggregate amount of approximately $10.1
million, including (i) a promissory note in the amount of $8.4 million, payable
by the Company to Ag Capital, which bears interest at the prime rate (8.25% as
of December 31, 1996) and matures on February 28, 1997, incurred in connection
with the Central Texas Acquisition, and (ii) a promissory note in the amount of
$1.7 million, payable by the Company to Ag Capital, which bears interest at the
prime rate and matures February 28, 1997, incurred in connection with the
Washington Acquisition. See "Certain Relationships and Related Transactions."
The Company also plans to use a portion of the net proceeds of this Offering to
pay an aggregate distribution of approximately $15.0 million to the existing
stockholders of the Company of substantially all of the previously
undistributed, accumulated net income of the Company as of January 31, 1996. See
"S Corporation Distributions."
    
 
   
    The Company plans to use the balance of the net proceeds of approximately
$34.4 million ($43.5 million if the Underwriters' over-allotment option is
exercised in full) to finance future acquisitions, new stores, and internal
growth and for other general corporate purposes, including working capital. The
Company intends to continue to evaluate acquisition opportunities as they arise
and expects that future acquisitions primarily will consist of existing Deere
agricultural and industrial dealers. The Company also may consider acquisitions
of complementary businesses, such as equipment rental operations. The Company
has entered into a letter of intent to acquire certain assets of an industrial
equipment rental company with five locations in Arizona. If this contemplated
acquisition is completed, the Company would expect to use approximately $2.4
million of the net proceeds of this Offering and assume certain liabilities. See
"Business--Recent and Contemplated Acquisitions." This contemplated acquisition
is subject to a number of conditions, including the negotiation and execution of
a definitive agreement and the completion of due diligence. There can be no
assurance that such conditions will be fulfilled or that the contemplated
acquisition will be consumated.
    
 
   
    The Company currently is not a party to any other agreement or understanding
with respect to other possible acquisitions.
    
 
   
    Pending such uses, the net proceeds of this Offering will be used to reduce
borrowings under the Company's lines of credit, including its floor plan
financing with Deere or indebtedness to Ag Capital, each of which bears interest
at the prime rate (8.25% as of December 31, 1996).
    
 
                          S CORPORATION DISTRIBUTIONS
 
   
    The Company has elected to be taxed as an S corporation since November 1,
1989 and its S corporation election will continue until the consummation of this
Offering. Consequently, the stockholders of the Company have been paying the
federal and state income taxes on the Company's taxable income directly for all
periods during which the Company has been an S corporation and will continue
paying or accruing such tax liability while the Company remains an S
corporation. Prior to fiscal 1997, a portion of the net income of the Company
was distributed to the stockholders, primarily to enable them to pay the tax
liability incurred by them in connection with the Company's taxable income.
Distributions declared to date in fiscal 1997 approximate the net income of the
Company for that period. Dividends declared and paid for the fiscal years ended
January 31, 1994, 1995, 1996, and during the nine-month period ended October 31,
1996 aggregated approximately $2.3 million, $3.8 million, $4.3 million, and $7.5
million, respectively, and dividends declared but unpaid as of October 31, 1996
were $2.2 million. This amount, plus net income before taxes for the fourth
quarter of fiscal 1997, which is estimated to be approximately $900,000, is
    
 
                                       18
<PAGE>
expected to be distributed to the existing stockholders prior to the
consummation of this Offering. Purchasers of Class A Common Stock in this
Offering will not receive any of these distributions.
 
   
    Simultaneously with the consummation of this Offering, the Company will pay
to its existing stockholders from the net proceeds of this Offering an
additional aggregate distribution of approximately $15.0 million, which
represents a distribution to such stockholders of substantially all of the
previously undistributed, accumulated net income of the Company as of January
31, 1996 with respect to which such stockholders have previously paid taxes.
This distribution, which will coincide with the termination of the Company's S
corporation election, will allow the existing stockholders of the Company to
receive this accumulated net income without having to pay additional taxes on
such amounts. Purchasers of Class A Common Stock in this Offering will not
receive any of these distributions. The Company will enter into a tax agreement
with its existing stockholders prior to the consummation of this Offering which
will provide that, to the extent undistributed taxable income of the Company, as
subsequently established in connection with the filing of the Company's tax
return for the Company's last S corporation tax year, is less than these
distributions, such stockholders will make a payment equal to such difference to
the Company, and if such undistributed taxable income is greater than these
dividends, the Company will make an additional distribution equal to such
difference to such stockholders. This agreement will also provide that the
Company will indemnify its existing stockholders against additional income taxes
resulting from adjustments made (as a result of a final determination made by a
competent tax authority) to the taxable income reported by the Company as an S
corporation for periods prior to termination of the S corporation status, but
only to the extent those adjustments provide a tax benefit to the Company.
    
 
   
    Because the Company has used a fiscal year rather than a calendar year for
its taxable year during its existence as an S corporation, the Company has made
required payments to the IRS under Section 444 of the Internal Revenue Code. As
of October 31, 1996, the payments held on deposit totalled approximately
$570,000, which amount will be refunded to the Company.
    
 
   
    The Company has elected to allocate its taxable income on the basis of
closing its books effective the end of business on the day before the
termination of its S corporation status. Upon termination of its S corporation
status, the Company will become subject to income taxation and, in connection
therewith, the Company will record an asset of approximately $850,000 for
deferred income taxes on its balance sheet. See Note 8 to the Combined Financial
Statements.
    
 
                                REINCORPORATION
 
   
    The Company, originally incorporated in North Dakota in 1968, was
reincorporated in Delaware effective in January 1997. Concurrently with the
reincorporation, the Company also completed a 44.5-for-one stock split and share
exchange so that each existing stockholder other than Mr. Offutt received 44.5
shares (a total of 891,508 shares) of Class A Common Stock, and Mr. Offutt
received 44.5 shares (a total of 7,458,492 shares) of Class B Common Stock, of
the new Delaware corporation for each share of the North Dakota corporation.
    
 
                                DIVIDEND POLICY
 
   
    Following the consummation of this Offering, the Company's Board of
Directors intends to retain the earnings of the Company, if any, to support the
Company's operations and to finance expansion, and it does not intend to pay
cash dividends on the Common Stock in the foreseeable future. Any future
determination as to the payment of dividends will be at the discretion of the
Board of Directors and will depend on the Company's financial condition, results
of operations, capital requirements, dividend restrictions under its agreements
with Deere or with any other credit provider, and such other factors as the
Board of Directors may deem relevant. No dividends may be declared or paid on
any share of either class of Common Stock, unless such dividend, at the same
rate per share, is simultaneously declared or paid on each share of the other
class of Common Stock.
    
 
                                       19
<PAGE>
    Under the Deere Agreement, the Company is prohibited from paying any
dividends, effecting any capital stock repurchase, or making any other
distributions to stockholders if the equity-to-assets ratio of the Company's
Deere dealer operations is below 30% as calculated by Deere or would be below
such percentage as a result of such dividend, repurchase, or distribution. For
purposes of making this calculation, certain business operations and assets of
the Company held in wholly-owned subsidiaries, such as its real estate and its
irrigation and rental businesses, are excluded.
 
   
    Because the Company has been and will be an S corporation until the
consummation of this Offering, a portion of the net income of the Company has
been distributed from time to time to its existing stockholders as a dividend
primarily to cover the taxes payable by such stockholders with respect to the
Company's taxable income. In addition, dividends declared but unpaid as of
October 31, 1996 were $2.2 million. This amount, plus net income before taxes
for the fourth quarter of fiscal 1997, which is estimated to be approximately
$900,000, is expected to be distributed to the existing stockholders prior to
consummation of this Offering. An additional distribution of approximately $15.0
million will be paid to the existing stockholders from the net proceeds of this
Offering simultaneously with the consummation of this Offering, representing
substantially all of the previously undistributed, accumulated net income of the
Company as of January 31, 1996 with respect to which stockholders have already
paid taxes. Purchasers of shares of Class A Common Stock in this Offering will
not receive any of these distributions. See "S Corporation Distributions."
    
 
                                    DILUTION
 
   
    The pro forma net tangible book value of the Common Stock as of October 31,
1996 was $13.6 million or $1.63 per share, after giving pro forma effect to the
Central Texas and the Washington Acquisitions, the 44.5-for-one stock split in
connection with the reincorporation of the Company, and the $15.0 million S
corporation distribution to the existing stockholders. See Pro Forma Unaudited
Financial Statements and the Notes thereto.
    
 
   
    Net tangible book value dilution per share represents the difference between
the amount per share paid by purchasers of shares of Class A Common Stock in
this Offering and the pro forma net tangible book value per share of the Common
Stock (both Class A and Class B) immediately after consummation of this
Offering. After giving effect to the sale of 4,200,000 shares of Class A Common
Stock in this Offering at an assumed initial public offering price of $15.50 per
share and the application of the estimated net proceeds therefrom, the pro forma
net tangible book value of the Company as of October 31, 1996 would have been
$73.1 million, or $5.83 per share. See "Use of Proceeds" and "S Corporation
Distributions." This represents an immediate increase in net tangible book value
of $4.20 per share to existing stockholders of the Company and an immediate
dilution in net tangible book value of $9.67 per share to purchasers of Class A
Common Stock in this Offering, as illustrated in the following table:
    
 
   
<TABLE>
<S>                                                            <C>        <C>
Initial public offering price per share of Class A Common
 Stock.......................................................             $   15.50
  Pro forma net tangible book value per share before this
    Offering.................................................  $    1.63
  Increase per share attributable to new investors...........       4.20
                                                               ---------
Pro forma net tangible book value per share after this
 Offering....................................................                  5.83
                                                                          ---------
Dilution per share to new investors(1).......................             $    9.67
                                                                          ---------
                                                                          ---------
</TABLE>
    
 
- ------------------------
 
   
(1) Excludes 1,250,000 shares of Class A Common Stock reserved for issuance
    under the Incentive Plan, of which approximately 600,000 shares will be
    subject to options to be granted prior to consummation of this Offering at
    an exercise price equal to the initial public offering price. See
    "Management--1996 Stock Incentive Plan."
    
 
                                       20
<PAGE>
   
    The following table summarizes, on a pro forma basis as of October 31, 1996,
the difference between the existing stockholders and the purchasers of shares of
Class A Common Stock in this Offering (at an assumed offering price of $15.50
per share) with respect to the number of shares of Common Stock purchased from
the Company, the total consideration paid therefor to the Company, and the
average price per share paid by the existing stockholders and by purchasers of
shares of Class A Common Stock in this Offering:
    
 
   
<TABLE>
<CAPTION>
                                                                      TOTAL
                                     SHARES PURCHASED             CONSIDERATION
                                 -------------------------  --------------------------  AVERAGE PRICE
                                    NUMBER       PERCENT       AMOUNT        PERCENT      PER SHARE
                                 ------------  -----------  -------------  -----------  -------------
<S>                              <C>           <C>          <C>            <C>          <C>
Existing stockholders(1).......     8,350,000        66.5%  $  16,300,000        20.0%    $    1.95
New investors..................     4,200,000        33.5      65,100,000        80.0         15.50
                                 ------------       -----   -------------       -----
    Total(2)...................    12,550,000       100.0%  $  81,400,000       100.0%
                                 ------------       -----   -------------       -----
                                 ------------       -----   -------------       -----
</TABLE>
    
 
- ------------------------
 
(1) Includes both Class A and Class B Common Stock purchased by existing
    stockholders. See "Principal Stockholders" for information on ownership by
    the existing stockholders, directors, and executive officers.
 
   
(2) Excludes 1,250,000 shares of Class A Common Stock reserved for issuance
    under the Incentive Plan, of which approximately 600,000 shares will be
    subject to options to be granted prior to consummation of this Offering at
    an exercise price equal to the initial public offering price. See
    "Management--1996 Stock Incentive Plan."
    
 
                                       21
<PAGE>
                                 CAPITALIZATION
 
   
    The following table sets forth the actual and pro forma capitalization of
the Company as of October 31, 1996, and as adjusted to give effect to the sale
of shares of Class A Common Stock offered hereby and the application of the net
proceeds therefrom as described under "Use of Proceeds," which includes an S
corporation distribution to the existing stockholders. See "S Corporation
Distributions." The capitalization table excludes $100.6 million ($66.2 million
on a pro forma as adjusted basis) of floor plan payables, a portion of which is
interest bearing. Such payables are used to finance the Company's inventory
purchases. See Note 5 to the Combined Financial Statements.
    
 
   
<TABLE>
<CAPTION>
                                                                                                PRO FORMA
                                                                ACTUAL        PRO FORMA(2)     AS ADJUSTED
                                                              -----------     -------------   -------------
                                                                  (IN THOUSANDS, EXCEPT PER SHARE DATA)
<S>                                                           <C>             <C>             <C>
Notes payable and long-term debt(1):
  Banks and others..........................................  $    11,020         $ 11,020        $ 11,020
  Affiliates................................................       15,738(3)        15,738           5,638
                                                              -----------     -------------   -------------
    Total debt..............................................       26,758           26,758          16,658
                                                              -----------     -------------   -------------
Less short-term notes and current maturities of long-term
 debt.......................................................      (15,928)         (15,928)         (5,828)
                                                              -----------     -------------   -------------
    Net long-term debt......................................       10,830           10,830          10,830
                                                              -----------     -------------   -------------
Stockholders' equity:
  Preferred stock, no par value, 500,000 shares authorized;
    none outstanding........................................      --               --              --
  Class A Common Stock, $.01 par value, 20,000,000 shares
    authorized; 891,508 shares issued and outstanding,
    actual and pro forma; 5,091,508 shares issued and
    outstanding, as adjusted................................            9                9              51
  Class B Common Stock, $.01 par value, 7,500,000 shares
    authorized; 7,458,492 shares issued and outstanding,
    actual, pro forma, and as adjusted......................           75               75              75
  Additional paid-in capital................................       16,216           16,216          75,674
  Retained earnings.........................................       17,984            3,834           3,834
                                                              -----------     -------------   -------------
      Total stockholders' equity............................       34,284           20,134          79,634
                                                              -----------     -------------   -------------
      Total capitalization..................................  $    45,114         $ 30,964        $ 90,464
                                                              -----------     -------------   -------------
                                                              -----------     -------------   -------------
</TABLE>
    
 
- ------------------------
 
(1) See Note 6 to the Combined Financial Statements for information regarding
    outstanding notes payable and long-term debt.
 
   
(2) Adjusted to give effect to (i) the deferred tax asset of approximately
    $850,000 resulting from the termination of the Company's status as an S
    corporation, and (ii) the $15.0 million S corporation distribution to
    existing stockholders which will be paid out of the net proceeds of this
    Offering.
    
 
   
(3) Includes $10.1 million of notes issued to Ag Capital in connection with the
    consummation of the Central Texas and Washington Acquisitions, which notes
    will be repaid from the net proceeds of this Offering.
    
 
                                       22
<PAGE>
          SELECTED COMBINED AND PRO FORMA FINANCIAL AND OPERATING DATA
 
   
    The following Selected Combined and Pro Forma Financial and Operating Data
relating to the Company have been taken or derived from the Combined Financial
Statements and other records of the Company. The selected financial data for the
fiscal year ended January 31, 1996 have been derived from combined financial
statements which have been audited by Arthur Andersen LLP, independent public
accountants. The selected financial data for each of the four years in the
period ended January 31, 1995 have been derived from combined financial
statements which have been audited by Eide Helmeke PLLP, independent public
accountants. The selected financial data for the nine months ended October 31,
1995 and 1996 have been derived from unaudited interim financial statements, for
those periods, which have been prepared on the same basis as the audited
financial statements and, in the opinion of management, include all adjustments
which are necessary for a fair statement of the results of the interim period,
and all such adjustments are of a normal recurring nature. The financial and
operating data presented below may not be comparable between periods in all
material respects or indicative of the Company's future financial position or
results of operations due primarily to acquisitions which occurred during the
periods presented, or subsequent thereto, including the Central Texas and the
Washington Acquisitions. The selected financial and operating data for the nine
months ended October 31, 1996 are not necessarily indicative of the results to
be expected for the fiscal year ending January 31, 1997. The pro forma financial
statements are provided for informational purposes only and should not be
construed to be indicative of the Company's results of operations had the
acquisitions been consummated on the dates assumed and do not project the
Company's results of operations for any future period. The Selected Combined and
Pro Forma Financial and Operating Data should be read in conjunction with the
Company's Combined Financial Statements and the Notes thereto and Pro Forma
Unaudited Financial Statements and the Notes thereto and other financial
information included elsewhere in this Prospectus. See "Management's Discussion
and Analysis of Financial Condition and Results of Operations."
    
 
                                       23
<PAGE>
          SELECTED COMBINED AND PRO FORMA FINANCIAL AND OPERATING DATA
   
<TABLE>
<CAPTION>
                                                                         FISCAL YEAR ENDED JANUARY 31,
                                               ---------------------------------------------------------------------------------
                                                                             ACTUAL
                                               -------------------------------------------------------------------    PRO FORMA
                                                  1992          1993          1994          1995          1996       1996(1)(2)
                                               -----------   -----------   -----------   -----------   -----------   -----------
                                                                (IN THOUSANDS, EXCEPT STORE AND PER SHARE DATA)
<S>                                            <C>           <C>           <C>           <C>           <C>           <C>
INCOME STATEMENT DATA:
Revenues:
  Wholegoods sales...........................  $    49,097   $    73,516   $   106,600   $   135,704   $   164,054   $  192,760
  Parts and service..........................       22,129        31,862        37,512        48,206        58,998       72,213
  Rental.....................................      --            --            --            --                505          505
                                               -----------   -----------   -----------   -----------   -----------   -----------
    Total revenues...........................       71,226       105,378       144,112       183,910       223,557      265,478
Cost of sales................................       56,422        83,548       116,369       148,111       180,839      212,824
                                               -----------   -----------   -----------   -----------   -----------   -----------
Gross profit.................................       14,804        21,830        27,743        35,799        42,718       52,654
Selling, general, and administrative
 expense.....................................       11,929        16,737        20,577        24,893        31,655       38,858
                                               -----------   -----------   -----------   -----------   -----------   -----------
Operating income.............................        2,875         5,093         7,166        10,906        11,063       13,796
Interest expense.............................       (1,299)       (1,284)       (1,670)       (1,895)       (3,817)      (1,584)
Interest income..............................          173           376           336           802           823        1,031
                                               -----------   -----------   -----------   -----------   -----------   -----------
Net income...................................  $     1,749   $     4,185   $     5,832   $     9,813   $     8,069   $   13,243
                                               -----------   -----------   -----------   -----------   -----------   -----------
                                               -----------   -----------   -----------   -----------   -----------   -----------
PRO FORMA INCOME STATEMENT DATA: (UNAUDITED)
Income before taxes..........................  $     1,749   $     4,185   $     5,832   $     9,813   $     8,069   $   13,243
Provision for income taxes(3)................          700         1,674         2,332         3,925         3,228        5,297
                                               -----------   -----------   -----------   -----------   -----------   -----------
Net income...................................  $     1,049   $     2,511   $     3,500   $     5,888   $     4,841   $    7,946
                                               -----------   -----------   -----------   -----------   -----------   -----------
                                               -----------   -----------   -----------   -----------   -----------   -----------
 
Net income per share..............................................................................................
                                                                                                                     $      .63
                                                                                                                     -----------
                                                                                                                     -----------
 
Weighted average shares outstanding...............................................................................       12,570
                                                                                                                     -----------
                                                                                                                     -----------
 
SELECTED OPERATING DATA:
Comparable store net sale increase...........      --                 12%           32%           25%           11%      --
Stores open at beginning of period...........           15            17            21            22            22           22
  Stores opened..............................            1             0             0             0             2            2
  Stores acquired............................            1             4             1             0             2            7
                                               -----------   -----------   -----------   -----------   -----------   -----------
Stores open at end of period.................           17            21            22            22            26           31
                                               -----------   -----------   -----------   -----------   -----------   -----------
                                               -----------   -----------   -----------   -----------   -----------   -----------
Capital expenditures.........................  $       561   $       681   $       627   $     1,208   $     9,993   $   10,131
Depreciation.................................          504           584           668           690         1,326        1,653
 
<CAPTION>
                                                    NINE MONTHS ENDED OCTOBER 31,
                                               ---------------------------------------
 
                                                        ACTUAL
                                               -------------------------    PRO FORMA
                                                  1995          1996       1996(1)(2)
                                               -----------   -----------   -----------
 
<S>                                            <C>           <C>           <C>
INCOME STATEMENT DATA:
Revenues:
  Wholegoods sales...........................  $   131,211   $   170,036   $  191,044
  Parts and service..........................       45,614        57,322       64,877
  Rental.....................................      --              1,902        1,902
                                               -----------   -----------   -----------
    Total revenues...........................      176,825       229,260      257,823
Cost of sales................................      143,718       186,451      208,581
                                               -----------   -----------   -----------
Gross profit.................................       33,107        42,809       49,242
Selling, general, and administrative
 expense.....................................       23,600        29,492       33,908
                                               -----------   -----------   -----------
Operating income.............................        9,507        13,317       15,334
Interest expense.............................       (2,435)       (4,116)      (2,247)
Interest income..............................          586           633          816
                                               -----------   -----------   -----------
Net income...................................  $     7,658   $     9,834   $   13,903
                                               -----------   -----------   -----------
                                               -----------   -----------   -----------
PRO FORMA INCOME STATEMENT DATA: (UNAUDITED)
Income before taxes..........................  $     7,658   $     9,834   $   13,903
Provision for income taxes(3)................        3,063         3,934        5,561
                                               -----------   -----------   -----------
Net income...................................  $     4,595   $     5,900   $    8,342
                                               -----------   -----------   -----------
                                               -----------   -----------   -----------
 
Net income per share.........................
                                                                           $      .66
                                                                           -----------
                                                                           -----------
Weighted average shares outstanding..........                                  12,555
                                                                           -----------
                                                                           -----------
SELECTED OPERATING DATA:
Comparable store net sale increase...........           13%           23%      --
Stores open at beginning of period...........           22            26           26
  Stores opened..............................            1             1            1
  Stores acquired............................            2             5            5
                                               -----------   -----------   -----------
Stores open at end of period.................           25            32           32
                                               -----------   -----------   -----------
                                               -----------   -----------   -----------
Capital expenditures.........................  $     9,674   $     3,182   $    3,328
Depreciation.................................          614         1,930        2,155
</TABLE>
    
 
   
<TABLE>
<CAPTION>
                                                                                          AS OF OCTOBER 31, 1996
                                                                                 ----------------------------------------
                                            AS OF JANUARY 31,                                                PRO FORMA
                          -----------------------------------------------------                                  AS
                            1992       1993       1994       1995       1996      ACTUAL    PRO FORMA(4)   ADJUSTED(2)(4)
                          ---------  ---------  ---------  ---------  ---------  ---------  -------------  --------------
                                                                  (IN THOUSANDS)
<S>                       <C>        <C>        <C>        <C>        <C>        <C>        <C>            <C>
BALANCE SHEET DATA:
Working capital.........  $   9,846  $  15,284  $  22,019  $  26,700  $  26,596  $  20,778    $   5,778      $   65,278
Inventories.............     40,175     55,582     64,768     77,204    115,616    125,766      125,766         125,766
Total assets............     46,129     68,660     83,341     98,315    148,093    176,712      177,562         177,562
Floor plan
 payables(5)............     28,067     45,149     46,644     53,581     91,614    100,612      100,612          66,212
Total debt..............      6,283      7,105      2,946      3,277     10,638     26,758       26,758          16,658
Stockholders' equity....      7,006     10,699     24,503     30,467     34,284     34,284       20,134          79,634
</TABLE>
    
 
                                               (SEE FOOTNOTES ON FOLLOWING PAGE)
 
                                       24
<PAGE>
     NOTES TO SELECTED COMBINED AND PRO FORMA FINANCIAL AND OPERATING DATA
 
   
(1) Reflects adjustment to give effect to the Central Texas and the Washington
   Acquisitions as if such acquisitions had occurred February 1, 1995. The pro
   forma information is not necessarily indicative of the results that actually
   would have been achieved had such transactions been consummated as of
   February 1, 1995 or that may be achieved in the future. See Pro Forma
   Unaudited Financial Statements and the Notes thereto.
    
 
   
(2) Adjusted to give effect to the sale of 4,200,000 shares of Class A Common
    Stock offered hereby at an assumed initial offering price of $15.50 per
    share and the application of the net proceeds therefrom. See "Use of
    Proceeds," "S Corporation Distributions," "Capitalization," Pro Forma
    Unaudited Financial Statements and the Notes thereto, and Combined Financial
    Statements and the Notes thereto.
    
 
   
(3) For all periods presented, the Company was an S corporation and generally
    was not subject to corporate income taxes. The pro forma income tax
    provision has been computed as if the Company were subject to corporate
    income taxes for all periods presented based on the tax laws in effect
    during the respective periods. See "S Corporation Distributions" and
    Combined Financial Statements and the Notes thereto.
    
 
   
(4) Adjusted to give effect to (i) the deferred tax asset of approximately
    $850,000 resulting from the termination of the Company's status as an S
    corporation, and (ii) the $15.0 million S corporation distribution to
    existing stockholders which will be paid out of the net proceeds of this
    Offering.
    
 
   
(5) Includes interest bearing and non-interest bearing liabilities incurred in
    connection with inventory financing. See Note 5 to the Combined Financial
    Statements.
    
 
                                       25
<PAGE>
                    MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                 FINANCIAL CONDITION AND RESULTS OF OPERATIONS
 
GENERAL
 
   
    The Company owns and operates industrial and agricultural equipment stores
located in Arizona, California, Minnesota, North Dakota, South Dakota, Texas,
and Washington. The Company sells, services, and rents industrial and
agricultural equipment to customers primarily operating in the construction and
agricultural industries, as well as to units of state, local, and federal
government and utility companies. The Company's major supplier of new equipment
and parts is Deere.
    
 
    A significant portion of the Company's growth in recent years has been due
to the acquisition of several industrial and agricultural dealerships. The
results of operations of the following acquisitions have been included with the
Company's results of operations only for the periods specified:
 
    - In February 1995, the Company purchased the assets and assumed certain
      liabilities of a Deere industrial dealership in Southern California which
      consisted of two full-service industrial stores located in San Diego and
      Riverside, California with a Deere area of responsibility contiguous with
      the Company's area of responsibility in Arizona, resulting in operating
      efficiencies. The results of operations of the acquired business are
      included in the Company's results of operations beginning in February
      1995.
 
   
    - Effective July 1, 1996, the Company completed the Central Texas
      Acquisition, and acquired certain assets and assumed certain liabilities
      of a Deere industrial dealership which consisted of three full-service
      Deere industrial stores located in the Dallas-Fort Worth and Waco, Texas
      metropolitan areas with a related Deere area of responsibility. The
      purchase price was approximately $8.4 million, which was financed through
      a note payable to Ag Capital, with an interest rate at the prime rate
      (which was 8.25% as of December 31, 1996) due February 28, 1997, which
      note will be repaid out of the net proceeds of this Offering. See "Certain
      Relationships and Related Transactions." The acquisition was accounted for
      under the purchase method of accounting and the results of operations of
      the Central Texas stores are included in the Company's results of
      operations beginning July 1, 1996.
    
 
   
    - Effective October 1, 1996, the Company completed the Washington
      Acquisition, and acquired certain assets and assumed certain liabilities
      of a Deere agricultural dealership which consisted of two Deere
      agricultural stores in Pasco and Sunnyside, Washington. The purchase price
      for the net assets was approximately $2.7 million, and was financed in
      part by a $1.0 million note payable to the seller, with the remainder
      financed by a note payable to Ag Capital with an interest rate at the
      prime rate (which was 8.25% as of December 31, 1996) due February 28,
      1997, which note will be repaid out of the net proceeds of this Offering.
      See "Certain Relationships and Related Transactions." This acquisition was
      accounted for under the purchase method of accounting and the results of
      operations of the Washington stores are included in the Company's results
      of operations beginning October 1, 1996.
    
 
    For pro forma financial information regarding the potential effects of these
acquisitions, see the Pro Forma Unaudited Financial Statements and the Notes
thereto included elsewhere in this Prospectus.
 
   
    The Company generates its revenues from sales of new and used equipment
(wholegoods), sales of parts and service, and the rental of equipment. In
addition to sales of new and used equipment, wholegoods sales include equipment
purchased under rent-to-purchase agreements. Generally under such agreements,
the customer is given a period of up to six months to exercise the option to
purchase the rented equipment and is allowed to apply a portion of the rental
payments to the purchase price. This equipment is included in the Company's
inventory until the option is exercised and the equipment is purchased. Rental
includes only rental income derived from the Company's dedicated rental fleet
and does not include rental payments made on rent-to-purchase equipment.
    
 
                                       26
<PAGE>
    The Company's highest gross margins have historically been generated from
its parts and service revenues. One of the Company's operating strategies is to
increase the demand for parts and service by establishing, and then increasing,
the base of wholegoods held by its customers. Due to product warranty time
frames and usage patterns by customers, there generally is a time lag between
wholegoods sales and the generation of significant parts and service revenues
from such sales. As a result of this time lag, increases in parts and service
revenues do not necessarily coincide with increases in wholegoods sales. In
addition, due to differences in gross margins between wholegoods sales and parts
and service revenues, gross margin percentages may decline as the Company builds
wholegoods market share.
 
   
    The Company generally experiences lower levels of equipment sales during the
period from November through April, impacting the first and fourth fiscal
quarters, due to the crop growing season and winter weather conditions in the
Midwest. Typically, farmers purchase agricultural equipment immediately prior to
planting or harvesting crops, which occurs during the Company's second and third
fiscal quarters. As a result, sales of agricultural equipment generally are
lower in the Company's first and fourth fiscal quarters. Winter weather in the
Midwest also limits construction activity and, therefore, also typically results
in lower sales of industrial equipment in the first and fourth fiscal quarters.
    
 
   
    The Company requires cash primarily for financing its inventory of
wholegoods and replacement parts, acquisitions of additional dealerships, and
capital expenditures. Historically, the Company has met these liquidity
requirements primarily through cash flow generated from operating activities,
floor plan financing, and borrowings under credit agreements with Deere, Deere
Credit Services, Inc. ("Deere Credit"), Ag Capital, and commercial banks. Floor
plan financing from Deere and Deere Credit represents the primary source of
financing for wholegoods inventories, particularly for equipment supplied by
Deere. All lenders receive a security interest in the inventory financed. Deere
and Deere Credit offer floor plan financing to Deere dealers for extended
periods and with varying interest-free periods, depending on the type of
equipment, to enable dealers to carry representative inventories of equipment
and to encourage the purchase of goods by dealers in advance of seasonal retail
demand. Down payments are not required and interest may not be charged for a
substantial part of the period for which inventories are financed. Variable
market rates of interest based on the prime rate are charged on balances
outstanding after any interest-free periods, which are currently six to eight
months for agricultural equipment and one to five months for industrial
equipment. Deere also provides financing to dealers on used equipment accepted
in trade and approved equipment from other suppliers. See "Business--Floor Plan
Financing" and "Certain Relationships and Related Transactions."
    
 
   
    The Company believes that it has benefitted from generally favorable
economic conditions during recent years, including, with respect to its
Agricultural Division, favorable grain prices which have resulted in a strong
farming economy and, with respect to its Industrial Division, favorable
construction markets. Price increases by suppliers of the Company's products
have not historically had a significant impact on the Company's results of
operations.
    
 
   
    Prior to consummation of this Offering, the Company has been an S
corporation and not subject to tax on its net income. The Company's S election
will terminate upon consummation of this Offering. The pro forma provision for
taxes and net income reflect the impact of the tax provision as if the Company
were subject to income taxes (at an assumed rate of 40%) for the periods
presented.
    
 
RESULTS OF OPERATIONS
 
   
    The following discussion and analysis includes the Company's historical
results of operations for fiscal 1994, 1995, 1996, and the nine months ended
October 31, 1995 and 1996, without giving effect to pro forma results of
operations for the California operations acquired in February 1995, the Central
Texas Acquisition, or the Washington Acquisition, except as expressly indicated.
    
 
                                       27
<PAGE>
    The following table sets forth, for the periods indicated, certain financial
data as a percentage of total revenues:
 
   
<TABLE>
<CAPTION>
                                                                                             NINE MONTHS
                                                               FISCAL YEAR ENDED                ENDED
                                                                  JANUARY 31,                OCTOBER 31,
                                                        -------------------------------  --------------------
                                                          1994       1995       1996       1995       1996
                                                        ---------  ---------  ---------  ---------  ---------
<S>                                                     <C>        <C>        <C>        <C>        <C>
Revenues:
  Wholegoods sales....................................       74.0%      73.8%      73.4%      74.2%      74.2%
  Parts and service...................................       26.0       26.2       26.4       25.8       25.0
  Rental..............................................     --         --            0.2     --            0.8
                                                        ---------  ---------  ---------  ---------  ---------
Total revenues........................................      100.0%     100.0%     100.0%     100.0%     100.0%
                                                        ---------  ---------  ---------  ---------  ---------
                                                        ---------  ---------  ---------  ---------  ---------
Gross profit..........................................       19.2%      19.5%      19.1%      18.7%      18.7%
 
Selling, general, and administrative expense..........       14.2       13.4       14.0       13.3       12.9
                                                        ---------  ---------  ---------  ---------  ---------
Operating income......................................        5.0        6.1        5.1        5.4        5.8
Interest expense, net.................................        1.0        0.7        1.4        1.0        1.5
Pro forma provision for taxes(1)......................        1.5        2.2        1.5        1.8        1.7
                                                        ---------  ---------  ---------  ---------  ---------
Pro forma net income(1)...............................        2.5%       3.2%       2.2%       2.6%       2.6%
                                                        ---------  ---------  ---------  ---------  ---------
                                                        ---------  ---------  ---------  ---------  ---------
</TABLE>
    
 
- ------------------------
 
   
(1) Pro forma provision for taxes and pro forma net income reflect the impact of
    the tax provision as if the Company were a C corporation subject to income
    taxes (at an assumed rate of 40%) during these periods.
    
 
   
NINE MONTHS ENDED OCTOBER 31, 1996 COMPARED TO NINE MONTHS ENDED
  OCTOBER 31, 1995
    
 
REVENUES
 
   
    Revenues increased approximately $52.5 million, or 29.7%, from $176.8
million for the first nine months of fiscal 1996 to $229.3 million for the first
nine months of fiscal 1997. Industrial operations contributed approximately
$38.3 million of this increase, with revenues increasing 36.3% to $144.1
million. The increase in industrial revenues was due in part to a change in the
discount program offered by Deere on governmental sales. During fiscal 1996,
Deere significantly reduced the discounts it offered for sales to the government
sector. As a result, the Company's pricing on governmental sales was less
competitive and it lost market share and sales in fiscal 1996. In fiscal 1997,
Deere reversed the adjustments it had made to the discounts, resulting in the
Company being able to be more competitive and increase sales. Also adding to the
increase in industrial revenues was a substantial increase in market share and
an increase in product support, resulting from the continued implementation of
the Company's operating model. In addition, $9.1 million of the increase in
revenues from industrial operations resulted from the inclusion of four months
of operations of the Central Texas operations, the acquisition of which was
effective July 1, 1996. The May 1995 opening of an industrial store in Prescott,
Arizona, the addition of an undercarriage service facility at the Company's
industrial store in Riverside, California, and the November 1995 addition of a
dedicated industrial equipment rental fleet in the Southwest region also
contributed to the increase in total revenues.
    
 
   
    Agricultural operations contributed the remaining increase in revenues of
approximately $14.3 million, with revenues increasing 19.8% to $85.2 million. Of
this increase in agricultural revenues, $646,000 was due to the Company's
October 1, 1996 acquisition of the Washington operations. In general, the
increase in total revenues was the result of some shift in business from the
fourth quarter of the previous fiscal year due to the cold weather and farmer
uncertainty about the U.S. farm program. In addition, the highly positive
outlook of farmers for the agricultural economy generated increased activity in
all aspects of the Company's agricultural operations.
    
 
                                       28
<PAGE>
   
    Wholegoods sales increased approximately $38.8 million, or 29.6%, from
$131.2 million for the first nine months of fiscal 1996 to $170.0 million for
the first nine months of fiscal 1997. Industrial operations contributed
approximately $28.1 million of this increase, with sales increasing 36.7% to
$104.6 million. Of this increase, $6.6 million was due to the acquisition of the
Central Texas operations. Agricultural operations contributed the remaining
increase of approximately $10.7 million, with sales increasing 19.6% to $65.4
million. The increase in wholegoods sales for both the Industrial and
Agricultural Divisions was due to the factors discussed in the preceding
paragraphs. Wholegoods sales also increased as a result of the Company's
marketing strategy, which focuses on increased market share, customer
relationship training of its sales force, and utilization of software to track
and manage sales calls. See "Business--Sales and Marketing." Management also
focused on increasing inventory to provide stores with a wider selection of
wholegoods inventory and to build the base of equipment.
    
 
   
    Parts and service revenue increased approximately $11.7 million, or 25.7%,
from $45.6 million for the first nine months of fiscal 1996 to $57.3 million for
the first nine months of fiscal 1997. Of this increase, $3.1 million was due to
the acquisitions of the Central Texas and Washington operations and the majority
of the remaining portion of the increase was due to the increase in the base of
wholegoods owned by the Company's customers. Parts and service revenue did not
grow at the same rate as wholegoods sales, partially due to the time lag factor
discussed above and partially due to service capacity constraints, both in
facilities and personnel. The Company has added, and continues to add, service
bay facilities and personnel to its stores to expand its service capacity. The
May 1995 opening of the undercarriage service facility at the industrial store
in Riverside, California contributed approximately $774,000 of parts and service
revenue in the first nine months of fiscal 1996 compared to $1.8 million in the
first nine months of fiscal 1997.
    
 
   
    Rental revenue of $1.9 million was generated in the first nine months of
fiscal 1997 as the result of the commencement of industrial equipment rental
operations in the Southwest region in November 1995.
    
 
GROSS PROFIT
 
   
    Gross profit increased approximately $9.7 million, or 29.3%, from $33.1
million for the first nine months of fiscal 1996 to $42.8 million for the first
nine months of fiscal 1997. Gross profit as a percentage of the total revenues
for the first nine months of both fiscal 1996 and 1997 was 18.7%. As noted
above, the Company's highest gross margins are derived from its parts and
service revenues. For these periods, there was a small, but not significant,
change in the revenue mix between wholegoods sales and parts and service
revenues.
    
 
SELLING, GENERAL, AND ADMINISTRATIVE EXPENSE
 
   
    Selling, general, and administrative expense as a percentage of total
revenues decreased from 13.3% for the first nine months of fiscal 1996 to 12.9%
for the first nine months of fiscal 1997, due primarily to relatively stable
fixed costs compared to a larger base of total revenues. Total selling, general,
and administrative expense increased approximately $5.9 million, from $23.6
million for the first nine months of fiscal 1996 to $29.5 million for the first
nine months of fiscal 1997. Approximately $1.5 million of the increase was due
to the operations of the recent acquisitions. The remaining portion of the
increase was primarily due to increases in variable expenses, such as
commissions and bonus incentives, incurred in connection with generating higher
total revenues and net income.
    
 
INTEREST EXPENSE
 
   
    Interest expense increased approximately $1.7 million, or 69.0%, from $2.4
million for the first nine months of fiscal 1996 to $4.1 million for the first
nine months of fiscal 1997. The increase was due primarily to the increased
levels of floor plan payables associated with higher inventory levels, the
financing of the industrial equipment rental fleet discussed above, and the
acquisition debt associated with the acquisitions of the Central Texas and
Washington operations. An increase in the prime rate and a change in Deere floor
    
 
                                       29
<PAGE>
plan payment terms for the industrial operations, which shortened the
interest-free period on certain purchases of industrial equipment, also
contributed to the increase.
 
PRO FORMA PROVISION FOR TAXES
 
    Pro forma provision for taxes as a percentage of pretax income was
consistent between these two periods at an assumed rate of 40%.
 
PRO FORMA NET INCOME
 
   
    Pro forma net income increased approximately $1.3 million, or 28.3%, from
$4.6 million for the first nine months of fiscal 1996 to $5.9 million for the
first nine months of fiscal 1997.
    
 
FISCAL YEAR ENDED JANUARY 31, 1996 COMPARED TO FISCAL YEAR ENDED JANUARY 31,
  1995
 
REVENUES
 
   
    Revenues increased approximately $39.7 million, or 21.6%, from $183.9
million for fiscal 1995 to $223.6 million for fiscal 1996. Industrial operations
contributed approximately $28.3 million of this increase with revenues
increasing 25.7% to $139.0 million. Approximately $16.9 million of the increase
in industrial revenues was due to the Company's February 1995 acquisition of the
California operations. Approximately $2.0 million of the industrial revenue
increase was due to the Prescott, Arizona store, which opened in May 1995.
Excluding the California and Prescott operations, same store industrial revenues
increased approximately $9.4 million, or 8.5%, from $110.6 million in fiscal
1995 to $120.0 million in fiscal 1996. The same store industrial revenues
increased at a lower rate than in prior fiscal years due in part to a change in
the discount program offered by Deere on sales to the government sector. During
fiscal 1996, Deere significantly reduced the discounts it offered on such sales.
As a result, the Company's pricing on governmental sales was less competitive
and it experienced reductions in market share and sales to the government
sector. The Company was able to replace a portion of these governmental sales
with other sales, but not to the extent necessary to achieve its expected growth
rate in same store sales. It should be noted that in fiscal 1997, Deere reversed
the adjustments it had made to the governmental program and increased the
discounts back to their previous levels. Also impacting total revenues in fiscal
1996 were weather factors in the Midwest. The winter of 1995/1996 was extremely
cold, with numerous record low temperatures set in both December 1995 and
January 1996. As a result, customers in the Midwest did not buy wholegoods and
equipment was not able to be moved for normal servicing.
    
 
   
    Agricultural operations contributed the remaining increase in revenues of
approximately $11.3 million, with agricultural revenues increasing 15.4% to
$84.6 million. All of the increase in agricultural revenues was due to same
store sales increases, primarily as a result of the successful implementation of
the Company's strategy to increase its market share. The rate of increase in
same store sales for the Agricultural Division was not as high as prior years
due to the same weather factors that impacted industrial sales and farmer
uncertainty about the United States farm program. During fiscal 1995 and 1996,
all of the Company's agricultural stores were located in the Midwest. Through
the first three quarters of fiscal 1996, total agricultural revenues had
increased 22.0% over the same period of fiscal 1995. The cold weather in the
fourth quarter of fiscal 1996 was the primary factor for a 10.5% decrease in
revenues from the same quarter in fiscal 1995.
    
 
    Wholegoods sales increased approximately $28.3 million, or 20.9%, from
$135.7 million in fiscal 1995 to $164.0 million in fiscal 1996. Industrial
operations contributed approximately $17.8 million of this increase, with sales
increasing 21.8% to $99.4 million. Of this increase, $9.2 million was due to the
acquisition of the California operations, and $1.7 million was due to the
opening of the Prescott store. Excluding the California and Prescott operations,
same store sales of industrial wholegoods increased approximately $6.9 million,
or 8.5%, to $88.5 million. Agricultural operations contributed the remaining
increase in wholegoods sales of approximately $10.5 million, with sales
increasing 19.4% to $64.6 million. All of the increase in agricultural
wholegoods sales was due to same store sales increases. The Industrial
 
                                       30
<PAGE>
   
Division was affected by the Deere discount program change and the weather
factors discussed above, which slowed the rate of same store sales increases,
while the reduction in the rate of same store sales increases for the
Agricultural Division was due to the weather factors discussed above. Wholegoods
sales also increased as a result of the Company's marketing strategy, which
focuses on increased market share, customer relationship training of its sales
force, and utilization of software to track and manage sales calls. See
"Business--Sales and Marketing."
    
 
    Parts and service revenue increased approximately $10.7 million, or 22.4%,
from $48.2 million in fiscal 1995 to $59.0 million in fiscal 1996. Approximately
$7.6 million of the increase was due to the acquisition of the California
operations and $292,000 was due to the newly-opened Prescott store. Excluding
the California and Prescott operations, same store parts and service revenue
increased approximately $2.9 million, or 6.0%, to $51.1 million in fiscal 1996.
Parts and service growth did not keep pace with the rates of increase in prior
years due in part to the weather factors discussed above. In addition, parts and
service revenue growth did not keep pace with the growth in wholegoods sales due
to service capacity constraints, both in facilities and personnel. The Company
has added, and continues to add, service bay facilities and personnel to its
stores to expand its service capacity.
 
   
    The Company commenced industrial equipment rental operations in the fourth
quarter of fiscal 1996 by implementing a rental fleet of industrial equipment in
the Southwest region. Rental revenue was $505,000 in fiscal 1996.
    
 
GROSS PROFIT
 
   
    Gross profit increased approximately $6.9 million, or 19.3%, from $35.8
million in fiscal 1995 to $42.7 million in fiscal 1996. Gross profit as a
percentage of total revenues decreased slightly from 19.5% in fiscal 1995 to
19.1% in fiscal 1996. Lower gross margins resulted in large part from reduced
Deere governmental discounts on industrial equipment. In an effort to offset the
reduction in the volume of sales to the governmental sector, the Company pursued
an aggressive pricing policy with respect to other wholegoods sales. In
addition, the Company had a marketing strategy designed to increase market share
at newly-acquired industrial stores by competing more aggressively on price for
selected wholegoods in those markets.
    
 
SELLING, GENERAL, AND ADMINISTRATIVE EXPENSE
 
   
    As a percentage of total revenues, selling, general, and administrative
expense increased from 13.4% in fiscal 1995 to 14.0% in fiscal 1996. Total
selling, general, and administrative expense increased by approximately $6.7
million, or 27.2%, from fiscal 1995 to fiscal 1996. This increase was primarily
due to expenses incurred by the newly-acquired industrial stores in California,
which have higher compensation and occupancy costs relative to the Company's
other industrial stores. Approximately $4.1 million of the increase was due to
expenses associated with the California and Prescott operations. Excluding these
operations, selling, general, and administrative expense increased approximately
$2.6 million, or 10.4%, primarily due to increases in variable expenses such as
commissions and incentive bonuses incurred in connection with generating higher
total revenues.
    
 
INTEREST EXPENSE
 
   
    Interest expense increased approximately $1.9 million, or 100.0%, from $1.9
million in fiscal 1995 to $3.8 million in fiscal 1996. Approximately $400,000 of
the increase was associated with inventory financing for the California and
Prescott operations. Approximately $75,000 of the increase was associated with
the financing of the Company's industrial equipment rental fleet. The remaining
$1.4 million increase was a result of increased levels of floor plan payables
incurred as a result of higher inventory levels, a change in Deere floor plan
payment terms, which shortened the interest-free period on certain purchases of
industrial equipment, and an increase in the weighted average interest rate on
interest bearing floor plan financing from 7.25% in fiscal 1995 to 8.83% in
fiscal 1996.
    
 
                                       31
<PAGE>
PRO FORMA PROVISION FOR TAXES
 
    Pro forma provision for taxes as a percentage of pretax income was
consistent between these two periods at an assumed rate of 40%.
 
PRO FORMA NET INCOME
 
   
    Pro forma net income decreased by approximately $1.1 million, or 18.6%, from
$5.9 million in fiscal 1995 to $4.8 million in fiscal 1996.
    
 
FISCAL YEAR ENDED JANUARY 31, 1995 COMPARED TO FISCAL YEAR ENDED JANUARY 31,
  1994
 
REVENUES
 
   
    The results for fiscal 1995 exceeded management's expectations based on the
Company's historical trends. Revenues increased approximately $39.8 million, or
27.6%, from $144.1 million in fiscal 1994 to $183.9 million in fiscal 1995.
Industrial operations contributed approximately $23.8 million of this increase,
with total revenues increasing 27.5% to $110.5 million. Approximately $4.1
million of the increase in industrial revenues was due to a full year of revenue
from the industrial store located in Rapid City, South Dakota, which was
acquired in September 1993. Excluding the impact of the Rapid City location,
same store industrial sales increased 23.2% to $105.3 million. Sales increased
at virtually all industrial stores, resulting from a generally favorable
construction market. Also contributing to the increase was a significant
multiple unit equipment sale.
    
 
   
    Agricultural operations contributed the remaining increase of approximately
$16.0 million, with revenues increasing 27.9% to $73.4 million. All of the
agricultural revenue increase was due to same store sales increases. The
increase in same store agricultural revenues was largely due to extremely
favorable market and crop conditions. These conditions, combined with an
interest waiver program from Deere on used combines, generated significant
sales. In addition, two of the Company's agricultural stores had multiple unit
combine sales. The increase was also caused, to a lesser extent, by a
significant increase in sales of irrigation equipment and supplies in response
to an increase in the market demand for processed potatoes.
    
 
   
    Wholegoods sales increased approximately $29.1 million, or 27.3%, from
$106.6 million in fiscal 1994 to $135.7 million in fiscal 1995. Industrial
operations contributed approximately $18.3 million of this increase, with sales
increasing 28.9% to $81.6 million. Approximately $2.8 million of the increase
was the result of a full year of wholegoods sales from the Rapid City
acquisition. The remaining increase of $15.5 million was due to same store sales
increases. Agricultural operations contributed the remaining increase of
approximately $10.8 million, with sales increasing 24.9% to $54.1 million. In
general, the increase in same store sales was due to the factors discussed
above. In addition, wholegoods sales increased as a result of a revised
marketing strategy initiated in March 1994, which focuses on increased market
share, customer relationship training of the Company's sales force, and
utilization of software to track and manage sales calls. See "Business--Sales
and Marketing."
    
 
   
    Parts and service revenue increased approximately $10.7 million, or 28.5%,
from $37.5 million in fiscal 1994 to $48.2 million in fiscal 1995. This increase
was primarily due to the factors discussed above. An addition to the
undercarriage repair shop in Minneapolis, a new facility in St. Cloud, and the
acquisition of the Rapid City store also contributed to increased parts and
service revenue.
    
 
GROSS PROFIT
 
   
    Gross profit increased approximately $8.1 million, or 29.3%, from $27.7
million in fiscal 1994 to $35.8 million in fiscal 1995, primarily due to the
increase in total revenues discussed above. Gross profit as a percentage of
total revenues increased slightly from 19.2% to 19.5% from fiscal 1994 to fiscal
1995. This increase was due largely to a shift in the mix of revenues in the
Industrial Division which experienced a higher growth rate in higher margin
parts and service revenue.
    
 
                                       32
<PAGE>
SELLING, GENERAL, AND ADMINISTRATIVE EXPENSE
 
    As a percentage of total revenues, selling, general, and administrative
expense decreased from 14.2% in fiscal 1994 to 13.4% in fiscal 1995. This
decrease was a result of relatively stable fixed costs compared to a larger base
of total revenues. Total selling, general, and administrative expense increased
approximately $4.3 million, or 20.9%, from $20.6 million in fiscal 1994 to $24.9
million in fiscal 1995, primarily due to increases in variable expenses such as
commissions and bonus incentives incurred in connection with higher total
revenues and net income.
 
INTEREST EXPENSE
 
    Interest expense increased approximately $225,000, or 13.5%, from $1.7
million in fiscal 1994 to $1.9 million in fiscal 1995. Higher interest expense
was the result of increased levels of floor plan financing incurred in
connection with higher inventory levels to support wholegoods sales growth.
 
PRO FORMA PROVISION FOR TAXES
 
    Pro forma provision for taxes as a percentage of pretax income was
consistent between these two periods at an assumed rate of 40%.
 
PRO FORMA NET INCOME
 
   
    Pro forma net income increased by approximately $2.4 million, or 68.6%, from
$3.5 million in fiscal 1994 to $5.9 million in fiscal 1995.
    
 
LIQUIDITY AND CAPITAL RESOURCES
 
   
    The Company requires cash primarily for financing its inventories of
wholegoods and replacement parts, acquisitions of additional dealerships, and
capital expenditures. Historically, the Company has met these liquidity
requirements primarily through cash flow generated from operating activities,
floor plan financing, and borrowings under credit agreements with Deere, Deere
Credit, Ag Capital, and commercial banks. Floor plan financing from Deere and
Deere Credit represents the primary source of financing for wholegoods
inventories, particularly for equipment supplied by Deere. All lenders receive a
security interest in the inventory financed. Deere and Deere Credit offer floor
plan financing to Deere dealers for extended periods and with varying
interest-free periods, depending on the type of equipment, to enable dealers to
carry representative inventories of equipment and to encourage the purchase of
wholegoods by dealers in advance of seasonal retail demand. Down payments are
not required and interest may not be charged for a substantial part of the
period for which inventories are financed. Variable market rates of interest
based on the prime rate are charged on balances outstanding after any
interest-free periods, which are currently six to eight months for agricultural
equipment and one to five months for industrial equipment. Deere also provides
financing to dealers on used equipment accepted in trade and approved equipment
from other manufacturers. See "Business--Floor Plan Financing" and "Certain
Relationships and Related Transactions."
    
 
   
    The Company annually reviews the terms of its financing with its lenders,
including the interest rate. In fiscal 1994, 1995, and 1996, the average
interest rate under interest bearing floor plan financing was approximately
7.0%, 7.25%, and 8.85%, respectively. As of October 31, 1996, the Company had
outstanding floor plan payables of approximately $100.6 million, of which $61.6
million was then interest bearing, at an average annual rate of 8.25%.
    
 
   
    During the first nine months of fiscal 1997, operating activities provided
net cash of $6.0 million versus $8.9 million in the first nine months of fiscal
1996. Net cash provided by operating activities in fiscal 1994, 1995, and 1996
was $2.8 million, $3.2 million, and $12.1 million, respectively. The increase in
fiscal 1996 was primarily attributable to increased levels of floor plan
payables.
    
 
                                       33
<PAGE>
   
    Cash used for investing activities was approximately $14.1 million for the
first nine months of fiscal 1997 versus $11.6 million in the first nine months
of fiscal 1996. The increase was primarily due to the net assets acquired in the
Central Texas and Washington Acquisitions. Cash used for investing activities in
fiscal 1994, 1995, and 1996 was $600,000, $1.3 million, and $11.8 million,
respectively. The increase in fiscal 1996 was primarily related to the purchase
of industrial equipment for its rental operations in the Southwest and for the
acquisition of dealerships. Capital expenditures for these years were primarily
attributable to purchases of property and equipment.
    
 
   
    Cash provided by financing activities amounted to $7.4 million for the first
nine months of fiscal 1997 versus $2.3 million for the first nine months of
fiscal 1996 and was primarily attributable to net proceeds from debt incurred by
the Company to acquire dealership assets. See "Certain Relationships and Related
Transactions." In fiscal 1994, 1995, and 1996, the Company utilized net cash
from financing activities of $2.2 million, $1.5 million, and $200,000,
respectively. The decrease in net cash utilized in fiscal 1996 reflects cash
provided by an increase in long-term debt of $5.9 million primarily to fund the
purchase of the fleet of industrial rental equipment for the Southwest.
    
 
   
    The Company's capital expenditures for the last three months of fiscal 1997
are expected to approximate $600,000, relating primarily to construction of
additional service bays. The Company anticipates that cash from operations and
borrowing capacity will be sufficient to fund its planned capital expenditures
for the remainder of fiscal 1997 and fiscal 1998.
    
 
   
INCOME TAXES
    
 
   
    The Company has historically elected to be taxed as an S corporation for
income tax purposes, and the Company's existing stockholders have paid the
income taxes on the Company's taxable income directly. The Company made
distributions to its stockholders of $2.3 million, $3.8 million, and $4.3
million during fiscal 1994, 1995, and 1996, respectively, primarily in order to
provide the funds to the stockholders to pay such taxes, and $7.5 million during
the first nine months of fiscal 1997. Dividends declared in excess of taxes for
the first nine months of fiscal 1997 were approximately $5.9 million, of which
$2.2 million was unpaid as of October 31, 1996.
    
 
   
    As a result of the termination of the S corporation election, which will
occur simultaneously with the consummation of this Offering, the Company will be
required to record a net deferred income tax asset of approximately $850,000,
which relates primarily to the timing differences between financial and income
tax reporting of certain items attributable to the periods in which the Company
has elected to be treated as an S corporation.
    
 
EFFECTS OF INFLATION
 
    Inflation has not had a material impact upon operating results and the
Company does not expect it to have such an impact in the future. To date, in
those instances in which the Company has experienced cost increases, it has been
able to increase selling prices to offset such increases in cost. There can be
no assurance, however, that the Company's business will not be affected by
inflation or that it can continue to increase its selling prices to offset
increased costs and remain competitive.
 
SEASONALITY
 
   
    The Company generally experiences a higher volume of wholegoods sales in the
second and third fiscal quarters of each fiscal year due to the crop growing
season and winter weather conditions in the Midwest. Typically, farmers purchase
agricultural equipment immediately prior to planting or harvesting crops, which
occurs during the Company's second and third fiscal quarters. As a result, sales
of agricultural equipment generally are lower in the first and fourth fiscal
quarters. Winter weather in the Midwest also limits construction to some degree
and, therefore, also typically results in lower sales of industrial equipment in
the first and fourth fiscal quarters. If the Company acquires operations in
geographical areas other than where it currently has operations, it may be
affected by other seasonal or equipment buying
    
 
                                       34
<PAGE>
trends. See "Risk Factors--Effects of Downturn in General Economic Conditions;
Cyclicality, Seasonality, and Weather."
 
QUARTERLY FINANCIAL INFORMATION
 
   
    The following table sets forth certain unaudited financial information for
each quarter during fiscal 1994, 1995, 1996, and the first three quarters of
fiscal 1997. The amounts shown are not necessarily comparable or indicative of
actual trends, since these amounts reflect the addition of stores during these
periods.
    
 
   
<TABLE>
<CAPTION>
                                                                GROSS                            PRO FORMA NET
QUARTERS ENDED                               TOTAL REVENUES    PROFIT     OPERATING INCOME   INCOME AFTER TAXES(1)
- -------------------------------------------  --------------  -----------  -----------------  ---------------------
                                                                        (IN THOUSANDS)
<S>                                          <C>             <C>          <C>                <C>
Fiscal 1994:
  April 30, 1993...........................    $   35,224     $   6,546       $   1,880            $     970
  July 31, 1993............................        38,331         7,204           2,659                1,232
  October 31, 1993.........................        40,774         7,550           1,754                  953
  January 31, 1994.........................        29,783         6,443             873                  345
 
Fiscal 1995:
  April 30, 1994...........................        45,472         8,806           3,017                1,540
  July 31, 1994............................        49,732         9,768           3,632                2,026
  October 31, 1994.........................        48,713         9,822           2,694                1,477
  January 31, 1995.........................        39,993         7,403           1,563                  845
 
Fiscal 1996:
  April 30, 1995...........................        52,029         9,765           2,646                1,130
  July 31, 1995............................        57,718        10,863           3,122                1,619
  October 31, 1995.........................        67,078        12,480           3,739                1,847
  January 31, 1996.........................        46,732         9,610           1,556                  245
 
Fiscal 1997:
  April 30, 1996...........................        70,886        12,168           3,573                1,597
  July 31, 1996............................        82,887        14,936           5,008                2,262
  October 31, 1996.........................        75,487        15,705           4,736                2,041
</TABLE>
    
 
- ------------------------
 
(1) Assumes the Company was taxed as a C corporation for all periods presented.
 
                                       35
<PAGE>
                                    BUSINESS
 
GENERAL
 
   
    Through its 32 stores, the Company owns and operates the largest networks of
Deere industrial stores and agricultural stores in the United States. The 21
industrial stores and 11 agricultural stores sell, service, and rent industrial
and agricultural equipment primarily supplied by Deere. The Company's revenues
have grown at a compound annual rate of 33% over the past five fiscal years,
from $71.2 million in fiscal 1992 to $223.6 million in fiscal 1996.
    
 
   
    The Company's stores are located in Arizona, California, Minnesota, North
Dakota, South Dakota, Texas, and Washington. The Company expects to continue to
expand its networks through future acquisitions as the consolidation of Deere
equipment dealers continues to develop. The Company has acquired 13 stores in
the past five years, including 11 industrial stores and two agricultural stores.
The Company believes that its networks of industrial and agricultural stores
enable it to achieve benefits from increasing operational synergies.
    
 
   
    The equipment and parts sold by the Company primarily are supplied by Deere,
which is a leading manufacturer and supplier of industrial and agricultural
equipment in the United States. Sales of new Deere equipment by the Company
accounted for approximately 72% of the Company's new equipment sales in fiscal
1996. No other supplier accounted for more than 7% of the Company's new
equipment sales in fiscal 1996. The Company expects that Deere products will
continue to account for the majority of its industrial and agricultural
equipment sales. The Company's stores also offer complementary equipment from
other suppliers, used equipment, new and used parts, equipment servicing,
equipment rental, and other related products and services.
    
 
    For the fiscal year ended January 31, 1996, the Company's revenues were
generated from the following areas of business:
 
<TABLE>
<S>                                                                    <C>
New equipment sales..................................................        51%
Used equipment sales.................................................        22%
Product support, parts, service......................................        26%
Equipment rental income..............................................         1%
</TABLE>
 
INDUSTRY OVERVIEW
 
   
    INDUSTRIAL EQUIPMENT INDUSTRY.  Management estimates that United States
retail sales of new industrial equipment in its target product market in
calendar 1995 totaled approximately $5.7 billion. Deere is one of the leading
suppliers of industrial equipment in the United States for light to medium
applications and offers a broad array of products. Currently, Deere has
approximately 110 industrial dealers which operate approximately 355 stores in
the United States. Each dealer within the Deere industrial system is assigned
specific geographic areas of responsibility within which it has the right to
sell new Deere industrial products. Over the last five years, while the number
of Deere industrial stores has remained constant, the number of Deere industrial
dealers has declined by more than 30%. This dealer consolidation is being
driven, in part, by an increasing need for capital, owners' concerns about
succession, and Deere's support for consolidation of its dealers. The Company
expects to benefit from this consolidation trend by continuing its strategic
acquisition of Deere industrial dealerships.
    
 
   
    AGRICULTURAL EQUIPMENT INDUSTRY.  Management estimates that United States
retail sales of new agricultural equipment in its target product market in
calendar 1995 totaled approximately $10.1 billion. Deere is the leading supplier
of agricultural equipment in the United States. Within the Deere agricultural
system, dealers are not assigned exclusive territories, but are given authorized
store locations. Currently, Deere has approximately 1,275 agricultural dealers
which operate approximately 1,545 stores in the United States. The Company
believes that Deere agricultural dealerships also face an increasing need for
capital, owners' concerns about succession, and Deere's support for
consolidation and, as a result, that a
    
 
                                       36
<PAGE>
   
consolidation of Deere agricultural dealers will occur. The Company expects that
it will have increasing opportunities to complete strategic acquisitions of
Deere agricultural dealerships as this consolidation trend develops.
    
 
GROWTH STRATEGY
 
   
    In order to capitalize on industry consolidation trends, expand its market
leadership position, and further develop its industrial and agricultural
equipment operations, the Company has developed its growth strategy, the key
elements of which are:
    
 
    INCREASING MARKET SHARE.  The Company seeks to increase its market share by
enhancing customer service and generating customer loyalty. To accomplish this,
the Company offers a broad range of products, utilizes aggressive marketing
programs, trains its employees to have a strong customer orientation, employs
state-of-the-art service equipment, and maintains a computerized real-time
inventory system. Each industrial and agricultural store offers a broad array of
its respective Deere equipment lines, and also sells complementary products from
other suppliers, based on the nature of each store's customer base.
 
   
    As the installed base of equipment expands with the Company's increasing
market share, the Company has the opportunity to generate additional parts and
service business. The Company believes that each customer's experience with the
Company's parts and service departments and other value-added services can
positively influence such customer's overall satisfaction. Parts and service
currently account for approximately 26% of the Company's total revenues but have
higher profit margins than wholegoods sales.
    
 
   
    The Company also has diversified its business into complementary fields to
serve its customers' needs, expand its customer base, and enhance its revenues
by developing its industrial equipment rental fleet, offering undercarriage
service at strategic locations, and selling irrigation equipment at one store.
    
 
   
    PURSUING ADDITIONAL ACQUISITIONS.  Acquisitions have been and will continue
to be an important element of the Company's growth strategy, particularly given
the consolidation trends among industrial and agricultural equipment dealers.
Over the past five years, the Company has acquired 11 industrial stores and two
agricultural stores from seven dealers. Due to the Company's leadership position
in the industry and its track record in completing and integrating acquisitions,
the Company believes that attractive acquisition candidates will continue to
become available to the Company.
    
 
   
    The Company believes that its management team has substantial experience in
evaluating potential acquisition candidates and determining whether a particular
dealership can be successfully integrated into the Company's existing
operations, i.e., whether the operations of dealerships to be acquired can be
enhanced by utilizing the Company's operating model and being part of the
Company's network of stores. Upon consummation of each acquisition, the Company
integrates the dealership into its industrial or agricultural operations by
implementing the Company's operating model and seeks to enhance the acquired
dealership's performance within its target market. Integration of an acquisition
is completed generally within the first six to 12 months, although it can take
several years before the benefits of the Company's operating model, store
networks, strategies, and systems are fully realized. The consent of Deere is
required for the acquisition of any Deere dealership. Accordingly, the Company
must obtain Deere's consent before completing any future acquisitions it may
negotiate. See "Risk Factors--Risks Associated With Expansion."
    
 
    IMPLEMENTING THE RDO OPERATING MODEL.  The Company has developed a proven
operating model designed to improve the performance and profitability of each of
its stores. Components of this operating model include (i) pursuing aggressive
marketing programs, (ii) allowing store employees to focus on customers by
managing administrative functions, training, and purchasing at the corporate
level, (iii) providing a full complement of parts and state-of-the-art service
functions, including a computerized real-time inventory system and quick
response, on-site repair service, (iv) motivating store level management in
accordance with corporate goals, and (v) focusing on cost structures at the
store level.
 
                                       37
<PAGE>
    The Company implements its operating model in a variety of areas. For
example, the Company is proactive in attracting new customers by sending
targeted direct mailings, hosting open houses and service clinics, and
participating in trade shows. Additionally, the Company centralizes certain
functions such as accounting, purchasing, and employee recruitment, allowing its
store managers and personnel more time to focus on making sales and providing
product support to customers.
 
   
    CAPITALIZING ON DIVERSITY OF OPERATIONS.  A major focus of the Company's
strategy has been to expand its networks of industrial and agricultural stores
into geographic areas that have a large base of construction or agricultural
activity and that provide the Company with opportunities to continue to develop
its store networks. The Company believes that its business diversification into
both industrial and agricultural store operations has significantly increased
its customer base, while also mitigating the effects of industry-specific
economic cycles. Similarly, the Company's geographic diversification into
regions outside the Midwest helps to diminish the effects of seasonality, as
well as local and regional economic fluctuations. Typically, other Deere dealers
operate only industrial or agricultural dealerships, with a limited number of
stores concentrated in a specific geographic region. Based on information
published by Deere, the Company believes the average United States Deere
industrial dealer has less than four stores, as compared to the Company's 21
industrial stores, and the average United States Deere agricultural dealer
operates a single store as compared to the Company's 11 agricultural stores.
    
 
   
RECENT AND CONTEMPLATED ACQUISITIONS
    
 
   
    The Company has acquired three industrial stores and two agricultural stores
in calendar 1996. These recent acquisitions extend the Company's networks into
Texas and Washington, which the Company believes will provide platforms for
future growth.
    
 
   
    Effective as of July 1, 1996, the Company completed the Central Texas
Acquisition, pursuant to which it acquired a Deere industrial dealership with
three industrial stores located in the Dallas-Fort Worth and Waco, Texas
metropolitan areas. This acquisition gives the Company a market presence in
Texas and a Deere area of responsibility covering 35 counties. The purchase
price for the net assets acquired was approximately $8.4 million, which was
financed by a short-term note payable to Ag Capital, which will be repaid using
a portion of the net proceeds of this Offering. See "Use of Proceeds," "Certain
Relationships and Related Transactions," and Note 13 to the Combined Financial
Statements.
    
 
   
    Effective as of October 1, 1996, the Company completed the Washington
Acquisition, pursuant to which it acquired a Deere agricultural dealership with
two stores located in Pasco and Sunnyside, Washington. The purchase price for
the net assets was approximately $2.7 million, net of $6.0 million of
liabilities assumed. Approximately $1.0 million of the purchase price was
financed by a note payable to the seller, with the balance of $1.7 million
financed by a short-term note payable to Ag Capital, which will be repaid using
a portion of the net proceeds of this Offering. The Company also may be
obligated to pay additional consideration of up to $750,000 in the event certain
performance criteria are met over a three-year period following completion of
the acquisition. See "Use of Proceeds," "Certain Relationships and Related
Transactions," and Note 13 to the Combined Financial Statements.
    
 
   
    The Company has entered into a letter of intent to acquire certain assets of
an industrial equipment rental company with five locations in Arizona, which had
unaudited total revenues of approximately $6.7 million and $6.0 million in
calendar year 1995 and the nine months ended September 30, 1996, respectively.
If this contemplated acquisition is completed, the Company would expect to use
approximately $2.4 million of the net proceeds of this Offering and assume
certain liabilities currently estimated to approximate $10.0 million. The
transaction would likely be structured such that the rental operation acquired
would be owned 80% by the Company and 20% by the current owner, with the Company
having a right to purchase the minority interest. This contemplated acquisition
is subject to a number of conditions, including the negotiation and execution of
a definitive agreement and the completion of due diligence. There can be no
assurance that such conditions will be fulfilled or that this contemplated
acquisition will be consummated.
    
 
                                       38
<PAGE>
   
    The Company currently is not a party to any other agreement or understanding
with respect to other possible acquisitions.
    
 
INDUSTRIAL DIVISION
 
   
    The Company is the largest Deere industrial dealer in the United States both
in number of stores and total revenues and accounted for approximately 6% of
Deere's United States industrial equipment sales in calendar 1995. The Company
owns and operates 21 industrial stores located in metropolitan areas in Arizona,
Southern California, Minnesota, North Dakota, South Dakota, and Texas. The
revenues of the Industrial Division have increased from $30.5 million in fiscal
1992 to $139.0 million in fiscal 1996, representing a compound annual growth
rate of 46%. The historic growth of the Industrial Division is the result of
same store sales increases, which have averaged 21% per year from fiscal 1992
through fiscal 1996, and the acquisition of 11 stores over the same period. The
Company began its industrial operations in 1989 by acquiring a Deere industrial
dealership with stores located in Bismarck, Fargo, Grand Forks, and Minot, North
Dakota.
    
 
    Customers of the Company include contractors, for both residential and
commercial construction, utility companies, and federal, state, and local
government agencies. The Industrial Division has a diverse customer base and no
customer represented more than 5% of the Division's sales. The Industrial
Division provides a full line of equipment for light to medium size applications
and related product support to its customers. Its primary products include John
Deere backhoe loaders, hydraulic excavators, crawler dozers, and four-wheel
drive loaders. While the sale of new Deere industrial equipment is the main
focus, the Company's industrial stores also offer complementary equipment from
other suppliers, as well as used equipment taken as trade-ins.
 
   
    The industrial stores are located in areas with significant construction
activity, including Dallas-Fort Worth, southern Los Angeles, Minneapolis-St.
Paul, Phoenix, and San Diego. Each industrial store displays a broad array of
new and used equipment and has a series of fully-equipped service bays to
provide on-site service and maintenance of industrial equipment. The Company
believes it has a competitive advantage over other industrial dealers given its
ability to draw on its network of industrial stores for equipment and parts and
the economies of scale inherent in its centralized administrative, purchasing,
and inventory management functions. The Company attributes the success of its
Industrial Division to its continuing implementation of its operating model.
    
 
   
    Deere has established an Industrial Mark of Excellence Program to recognize
its industrial dealers which meet certain criteria, including targeted sales
growth, financial performance, customer satisfaction, and product support. In
calendar 1995, approximately 32% of the Deere United States industrial dealers
achieved Mark of Excellence status. The Industrial Division achieved Mark of
Excellence status for calendar 1995 for both its Midwest and Southwest areas of
responsibility, and has achieved such status for its operations each year since
1989.
    
 
    The Company's industrial stores are located and were acquired or opened as
described below:
 
<TABLE>
<CAPTION>
                                                                              CALENDAR YEAR
LOCATION                                                                     ACQUIRED/OPENED
- -----------------------------------------------------------------------  -----------------------
<S>                                                                      <C>          <C>
MIDWEST:
*Bismarck, ND..........................................................       1989     Acquired
 Minot, ND.............................................................       1989     Acquired
 Fargo, ND.............................................................       1989     Acquired
 Grand Forks, ND.......................................................       1989     Acquired
 Minneapolis, MN.......................................................       1990     Acquired
 Rochester, MN.........................................................       1990     Acquired
 St. Cloud, MN.........................................................       1990     Acquired
 Mankato, MN...........................................................       1992     Acquired
</TABLE>
 
                                       39
<PAGE>
   
<TABLE>
<CAPTION>
                                                                              CALENDAR YEAR
LOCATION                                                                     ACQUIRED/OPENED
- -----------------------------------------------------------------------  -----------------------
<S>                                                                      <C>          <C>
 Sioux Falls, SD.......................................................       1992     Acquired
*Rapid City, SD........................................................       1993     Acquired
 Marshall, MN..........................................................       1996      Opened
 
SOUTHWEST:
 Flagstaff, AZ.........................................................       1992     Acquired
 Phoenix, AZ...........................................................       1992     Acquired
 Tucson, AZ............................................................       1992     Acquired
 Prescott, AZ..........................................................       1995      Opened
 Riverside, CA.........................................................       1995     Acquired
 San Diego, CA.........................................................       1995     Acquired
 Brawley, CA...........................................................       1996      Opened
 
SOUTH CENTRAL:
 Fort Worth, TX........................................................       1996     Acquired
 Irving, TX............................................................       1996     Acquired
 Waco, TX..............................................................       1996     Acquired
</TABLE>
    
 
- ------------------------
 
 * Agricultural equipment also sold at this location.
 
AGRICULTURAL DIVISION
 
   
    The Company is the largest Deere agricultural dealer in the United States
both in number of stores and total revenues and accounted for approximately 1%
of Deere's United States agricultural equipment sales in calendar 1995. The
revenues of the Agricultural Division increased from $40.7 million in fiscal
1992 to $84.6 million in fiscal 1996, representing a compound annual growth rate
of 20%. The historic growth of the Agricultural Division is primarily due to
same store sales growth resulting from the Company's continued implementation of
its operating model, including aggressive sales programs to build market share,
as well as a favorable agricultural economy. The Company began its agricultural
operations in 1968 by acquiring a Deere agricultural store located in Casselton,
North Dakota. The Company owns and operates 11 agricultural stores located in
Minnesota, North Dakota, South Dakota, and Washington.
    
 
   
    The Company's agricultural stores are full-service suppliers to farmers,
offering a broad range of farm equipment and related products. The Agricultural
Division sold equipment, parts, or service to over 32,000 customers in fiscal
1996 and no customer represented more than 7% of the Division's sales. The
Company's customers primarily farm corn, soybeans, wheat, sugar beets, and
potatoes. As a result of the customer mix and Deere's product offering, the core
products of the Agricultural Division include combines, tractors, planting
equipment, and tillage equipment. The Company's agricultural stores also carry
other harvesting and crop handling machinery, as well as lawn and grounds care
equipment. The sale of new Deere agricultural equipment is the primary focus of
the Company's agricultural equipment sales and accounts for a majority of the
Division's new equipment sales. A wide variety of additional agricultural
equipment lines, which complement the Deere products, are also offered according
to local market demand. The agricultural stores also sell used equipment,
generally acquired as trade-ins. The Company's store in Wadena, Minnesota sells
irrigation equipment supplied by Valmont Industries Inc. and vegetable storage
ventilation equipment.
    
 
   
    The agricultural stores are located in areas with significant concentrations
of farmers and typically serve customers within a 25 to 50 mile radius. Each
store displays a broad array of new and used equipment and has fully-equipped
service bays to provide on-site service and maintenance of agricultural
equipment. The Company believes it has a competitive advantage over other
agricultural dealers given its ability to draw on its network of agricultural
stores for equipment and parts and the economies of scale inherent in its
centralized administrative, purchasing, and inventory management functions.
    
 
                                       40
<PAGE>
   
    Deere has established the John Deere Signature Award Program to recognize
its agricultural dealers which meet certain criteria, including targeted sales
growth, customer satisfaction, and dealer image. For calendar year 1995,
approximately 36% of the Deere United States agricultural dealers were awarded
Signature status in at least one category, and 17% achieved Signature status in
all categories. Eight of the Company's Deere agricultural equipment stores were
awarded Signature status in calendar year 1995, including four stores that
achieved Signature status in all categories.
    
 
   
    The Company's agricultural stores are located and were acquired or opened as
described below:
    
 
   
<TABLE>
<CAPTION>
LOCATION                                                       CALENDAR YEAR ACQUIRED/OPENED
- ------------------------------------------------------------  -------------------------------
<S>                                                           <C>        <C>
MIDWEST:
 Casselton, ND..............................................       1968        Acquired
 Lisbon, ND.................................................       1976         Opened
 Breckenridge, MN...........................................       1983        Acquired
 Kindred, ND................................................       1986         Opened
 Barnesville, MN............................................       1987        Acquired
 Fargo, ND..................................................       1987        Acquired
 Washburn, ND...............................................       1989        Acquired
*Aberdeen, SD...............................................       1990        Acquired
 Wadena, MN.................................................       1992         Opened
 
NORTHWEST:
 Pasco, WA..................................................       1996        Acquired
 Sunnyside, WA..............................................       1996        Acquired
</TABLE>
    
 
- ------------------------
 
   
* Industrial equipment also sold at this location.
    
 
PARTS AND SERVICE
 
   
    The Company's industrial and agricultural stores offer a broad range of
replacement parts and fully-equipped service and repair facilities for their
respective product lines. The Company believes that product support through
parts and service will be increasingly important to its ability to attract and
retain customers for both its industrial and agricultural equipment operations.
As of October 31, 1996, 121 of the Company's employees were employed in its
parts business and 394 were employed in its service business.
    
 
    Each industrial and agricultural equipment store includes service bays
staffed by highly trained service technicians. Technicians are also available to
make on-site repairs of equipment that cannot be brought in for service. The
Company's service technicians receive training from Deere and certain other
suppliers, as well as additional on-site training conducted by the Company. The
industrial stores located in Minneapolis, Minnesota and Riverside, California
also operate full-service undercarriage shops for all makes and sizes of crawler
equipment. The Company recently opened an undercarriage shop at one of its
Dallas-Fort Worth industrial stores.
 
    As part of its product support efforts, the Company provides proactive and
comprehensive customer service by maintaining service histories for each piece
of equipment owned by its customers, having longer service hours in times of
peak service usage, providing on-site repair service at customer locations,
scheduling off-season maintenance activities with customers, notifying customers
of periodic service requirements, and providing training programs to customers
to better educate them as to maintenance requirements, as well as teaching
preventive maintenance that customers can perform themselves. At the time
equipment is purchased, the Company also offers customers the option of
purchasing guaranteed maintenance contracts. The Company believes that these
product support services help attract customers, develop and strengthen existing
customer relationships, and promote customer loyalty.
 
                                       41
<PAGE>
RENTAL FLEET OPERATIONS
 
   
    The Company maintains a rental fleet of industrial equipment, primarily in
its Arizona and Southern California operations. The Company rents the industrial
equipment to customers on a short-term basis, generally for a specified number
of days or weeks, at competitive rates. The Company believes that its rental
operations will continue to benefit from the trend among businesses to outsource
operations, including equipment ownership, in order to minimize their capital
investment in equipment as well as reducing or eliminating the down-time,
maintenance, repair, and storage costs associated with equipment ownership. Used
rental equipment is then sold by the Company, generally after 18 to 24 months of
service. The Company believes that the rental business will be an area of growth
as it expands its operations in Arizona and California, as well as in its
recently acquired Dallas-Fort Worth operations. The Company's network of
industrial stores support the sale of the used equipment retired from the rental
fleet through the ability to move used equipment to various geographic regions
based on market demand, the access to an expanded customer base, and the
availability of trained personnel to service the used equipment to enhance its
resale value.
    
 
   
    The Company has entered into a letter of intent to acquire certain assets of
an industrial equipment rental company with five locations in Arizona. See
"--Recent and Contemplated Acquisitions." This contemplated acquisition is
subject to a number of conditions, and there can be no assurance that such
conditions will be fulfilled or that this contemplated acquisition will be
consummated.
    
 
   
INVENTORY AND ASSET MANAGEMENT
    
 
   
    The Company maintains substantial inventories of equipment and parts at its
stores in order to facilitate sales to customers on a timely basis. The Company
also is required to build up its inventory in advance of its second and third
fiscal quarters, which historically have higher sales, to ensure that it will
have sufficient inventory available to meet its customer needs and to avoid
shortages or delays. Deere recently has developed an inventory warehouse that
its dealers may access to obtain equipment to facilitate inventory management.
    
 
   
    In addition, to maximize asset productivity, the Company maintains a
complete database on sales and inventory of parts and equipment. The Company has
a sophisticated, centralized real-time inventory control system. This system
enables each store to access the available inventory of the Company's other
stores before ordering additional parts or equipment from the supplier. As a
result, the Company minimizes its investment in inventory while still
effectively and promptly satisfying its customers' parts needs. Using this
system, the Company also monitors inventory levels and mix at each store and
makes adjustments as needed in accordance with its operating plan. The Company's
management information system and database also are used to monitor market
conditions, sales information, and customer demand, as well as to assess product
merchandising strategies. The Company has begun to use the Internet for direct
sales of parts to a small but growing number of its retail customers. The
Company's parts business is also supported by a network established by Deere
which connects each industrial and agricultural store to Deere's warehouses. The
Company does not accept returns of equipment, but does accept returns of parts.
The level of parts returns historically has not been material.
    
 
STORE OPERATIONS
 
   
    The Company believes that management of its stores at the individual store
level is crucial to the success of its overall operations. Each store has its
own manager, who reports directly to one of the four Senior Vice Presidents of
Operations. The Company's store managers on average have more than ten years of
experience in industrial or agricultural sales and more than five years of
experience as a store manager. Each store also typically is staffed by a parts
manager and service manager. The Company has a bonus plan for its store managers
which rewards managers who demonstrate strong performance based on sales growth,
net income, and return on assets. See "Management--Cash Bonus Incentives." Sales
personnel
    
 
                                       42
<PAGE>
   
are compensated and evaluated on their success rate in obtaining sales, their
systematic contacting of potential customers, and their advance awareness of
potential sales in their area of responsibility. The Company also has recently
adopted the Incentive Plan, which will be used to provide stock-based incentive
compensation to store managers and others. See "Management--1996 Stock Incentive
Plan." Under the Company's operating model, decision-making for customer-related
issues is decentralized, with each store manager responsible for such matters as
the type of equipment to stock, equipment pricing, customer credit approvals,
staffing levels, and customer satisfaction.
    
 
MANAGEMENT STRUCTURE
 
   
    Management of the day-to-day operations of the Company's industrial and
agricultural networks is coordinated by the Company's four Senior Vice
Presidents of Operations, including monitoring the Company's effectiveness and
actual day-to-day performance in areas such as annual budgets, inventory
forecasting, and marketing efforts. Historically, each Division had one Senior
Vice President. As the Company has expanded through its recent acquisitions, the
Company has appointed two Senior Vice Presidents for its Industrial Division and
two Senior Vice Presidents for its Agricultural Division. Responsibility for
stores and operations within each Division is assigned based on the geographical
locations of stores. The Company works to maintain open communication systems
among the stores to identify and pursue potential areas of growth.
    
 
   
    The Company maintains a small corporate staff at its headquarters in Fargo
and in Minneapolis. The corporate staff handles corporate planning, financial
reporting and analysis, execution of the Company's business strategy, and other
centralized functions for the Company's overall operations. The corporate staff
focuses on functions that are not directly related to interactions with
customers such as accounting systems, training, purchasing, internal
communication systems, facilities management, employee recruitment, benefit plan
management, and Company-wide standard policies and procedures.
    
 
SALES AND MARKETING
 
    The Company has developed and implemented a comprehensive marketing program.
Action plans are developed for each store and monitored on a regular basis.
Centralized marketing efforts include setting forecasts, developing marketing
strategies, establishing market share goals, initiating public relations, and
choosing advertising mediums to be used. Each individual store is responsible
for its own targeted marketing program for its particular customer base.
 
   
    The Company is highly proactive with existing and potential customers in
both its industrial and agricultural operations. The Company attempts to
increase customer awareness of its products and services through its targeted
direct mailings, advertisements in trade journals, and participation in trade
shows. Open houses, service clinics, and seminars on a variety of topics such as
agri-business, servicing of equipment, and preventive maintenance are used to
build and maintain the Company's customer base. In addition to its own marketing
efforts, the Company actively participates in the advertising and promotional
programs of Deere and other suppliers. The Company also participates in
cooperatively funded programs with suppliers, including advertising in trade
journals, participating in trade shows sponsored by such suppliers, and
developing point-of-purchase in-store displays of various equipment and parts.
    
 
    Building strong name recognition throughout its target markets is an
important part of the Company's marketing program. Accordingly, the Company has
implemented programs to continually enhance recognition of the Company's
corporate name and logomark through consistent design elements in its signage,
facilities, vehicle identification program, merchandising and point-of-purchase
programs, and employee uniform and clothing standards.
 
    Product support also is an important part of the Company's marketing
program. The Company believes that product support plays a key role in
establishing and maintaining solid customer relationships. For both its
industrial and agricultural operations, the Company promotes its ability to
support both the
 
                                       43
<PAGE>
products it sells and products sold by others. The parts and service departments
are coordinated and operated as one function, providing a cooperative effort in
providing solutions for the customer. To increase its knowledge of its existing
and potential customers, the Company uses a sophisticated computerized database
to track each customer, identify in advance potential purchases of industrial
and agricultural equipment, and maintain a comprehensive record as to equipment
purchases, anticipated equipment needs, and individual customer preferences. The
Company also conducts training programs for its store managers and sales
personnel on sales techniques and methods for building stronger customer
relationships.
 
DEALERSHIP AGREEMENTS
 
   
    DEERE INDUSTRIAL DEALER AGREEMENTS.  The Company has entered into agreements
with Deere which authorize the Company to act as a dealer of Deere construction,
utility, and forestry equipment (the "Industrial Dealer Agreements"). The
Company's areas of responsibility for the sale of Deere industrial equipment
are: (i) in the Midwest: almost all of Minnesota, North Dakota, and South
Dakota, and small portions of Iowa and Wyoming; (ii) in the Southwest: Arizona
and part of Southern California; and (iii) in the South Central: North Central
Texas, including the Dallas-Fort Worth and Waco metropolitan areas.
    
 
   
    Pursuant to the Industrial Dealer Agreements, the Company is required, among
other things, to maintain suitable facilities, provide competent management,
actively promote the sale of the equipment covered by the agreements in the
designated areas of responsibility, fulfill the warranty obligations of Deere,
maintain inventory in proportion to the sales potential in each area of
responsibility, provide service and maintain sufficient parts inventory to
service the needs of its customers, maintain adequate working capital, and
maintain stores only in authorized locations. Deere is obligated to make
available to the Company any finance plans, lease plans, floor plans, parts
return programs, sales or incentive programs or similar plans or programs it
offers to other dealers. Deere also provides the Company with promotional items
and marketing materials prepared by Deere for its dealers. The Industrial Dealer
Agreements also entitle the Company to use John Deere trademarks and tradenames,
with certain restrictions. For a description of the rights of Deere to terminate
its dealer agreements with the Company, see "Risk Factors--Deere Termination
Rights."
    
 
   
    DEERE AGRICULTURAL DEALER AGREEMENTS.  The Company has entered into
non-exclusive dealership agreements with Deere for each of its agricultural
stores, which authorize the Company to act as a dealer in Deere agricultural
equipment (the "Agricultural Dealer Agreements"). The Agricultural Dealer
Agreements establish the Company's specific authorized store locations. The
terms of the Agricultural Dealer Agreements are substantially the same as the
Industrial Dealer Agreements. All of the agricultural stores also offer John
Deere lawn and grounds equipment, for which the Company has entered into
non-exclusive Lawn and Garden Dealer Agreements containing substantially the
same terms as the Agricultural Dealer Agreements. For a description of the
rights of Deere to terminate its dealer agreements with the Company, see "Risk
Factors--Deere Termination Rights."
    
 
   
    DEERE DEALERSHIP AGREEMENTS--OTHER PROVISIONS.  The Deere Agreement also
provides that the Company cannot engage in discussions to acquire other Deere
dealerships without Deere's prior written consent, which Deere may withhold in
its sole discretion. In addition, Deere has the right to have input into the
selection of Company's management personnel, including store managers, and to
have input with respect to the selection of nominees to the Company's Board of
Directors and the removal of directors. The prior consent of Deere is required
for the opening of any store within the Company's designated areas of
responsibility and for the acquisition of any other Deere dealership. There can
be no assurance that any such consent will be given by Deere. In addition, the
Company is prohibited from making acquisitions, initiating new business
activity, paying dividends, repurchasing its capital stock, or making any other
distributions to stockholders if the Company's equity to assets ratio is below
30%, as calculated by Deere under the Deere Agreement, or if such ratio would
fall below 30% as a result of such action. The Company
    
 
                                       44
<PAGE>
   
believes its equity-to-assets ratio at the time of consummation of this Offering
and at the end of fiscal 1997 will be at least 30%. In the event of Mr. Offutt's
death, Deere has the right to terminate the Company's dealer appointments upon
the occurrence of a "change of control." See "Risk Factors--Deere Termination
Rights."
    
 
   
    The Company's Deere dealer appointments are not exclusive. Deere could
appoint other dealers in close proximity to the Company's existing stores. The
areas of responsibility assigned to the Company's industrial dealerships can be
reduced by Deere upon 120 days prior written notice. In addition, the dealer
agreements can be amended at any time without the Company's consent, so long as
the same amendment is made to the dealer agreements of all other Deere dealers.
Deere also has the right to sell directly to federal, state, or local
governments, as well as national accounts. To the extent Deere appoints other
dealers in the Company's markets, reduces the areas of responsibility relating
to the Company's industrial stores, or amends the dealer agreements or sells
substantial amounts of equipment to government entities and national accounts,
the Company's results of operations and financial condition could be adversely
affected.
    
 
   
    OTHER SUPPLIERS.  In addition to Deere, the Company is an authorized dealer
at various stores for suppliers of other equipment. The terms of such
arrangements vary, but most of the dealership agreements contain termination
provisions allowing the supplier to terminate the agreement after a specified
notice period (usually 180 days), upon a change of control, and in the event of
Ronald D. Offutt's death.
    
 
FLOOR PLAN FINANCING
 
   
    Having adequate wholegoods and parts inventories at each of the Company's
industrial and agricultural equipment stores is important to meeting its
customer needs and to its sales. Accordingly, the Company attempts to maintain
at each store, or have readily available at other stores in its industrial and
agricultural store networks, sufficient inventory to satisfy anticipated
customer needs. Inventory levels fluctuate throughout the year and tend to
increase before the primary sales seasons for agricultural equipment. The cost
of financing its inventory also is an important factor affecting the Company.
See "Management's Discussion and Analysis of Financial Condition and Results of
Operations--Liquidity and Capital Resources."
    
 
    DEERE.  Deere and Deere Credit offer floor plan financing to Deere dealers
for extended periods, to enable dealers to carry representative inventories of
equipment and to encourage the purchase of goods by dealers in advance of
seasonal retail demand.
 
   
    Deere charges variable market rates of interest at or over the prime rate on
balances outstanding after any interest-free periods and retains a security
interest in the inventories, which it inspects periodically. The interest-free
periods, which Deere changes periodically, are currently six to eight months for
agricultural equipment and one to five months for industrial equipment. Deere
also provides financing for used equipment accepted in trade, repossessed
equipment, and approved equipment from other suppliers, and receives a security
interest in such equipment.
    
 
   
    The Company has a line of credit for $50.0 million with Deere Credit. After
the interest-free period, the Company generally shifts its financing to Deere
Credit to obtain a lower interest rate. The rate charged by Deere Credit is at
the prime rate, which as of December 31, 1996 was 8.25%.
    
 
   
    OTHER SUPPLIERS.  For equipment from suppliers other than Deere, the Company
primarily finances its inventory through its line of credit at Ag Capital.
Financing also may be available through floor plan financing programs provided
by the suppliers, which may be financed by such suppliers themselves or through
third party lenders, depending on which option provides the Company with the
most favorable terms. The interest rate on the Ag Capital line of credit is the
prime rate, which as of December 31, 1996 was 8.25%. See "Certain Relationships
and Related Transactions."
    
 
                                       45
<PAGE>
CUSTOMER FINANCING OPTIONS
 
   
    Financing options for customer purchases support the sales activities of the
Company. The primary financing for purchases by the Company's customers are
through programs offered by Deere and Ag Capital. The Company does not grant
extended payment terms to its customers.
    
 
   
    DEERE.  Deere's credit subsidiaries provide and administer financing for
retail purchases and leases of new and used equipment, primarily through Deere
Credit. Deere Credit retains a security interest in the equipment financed. A
portion of the customer financing provided by Deere is recourse to the Company.
Deere retains a reserve for amounts that the Company may be obligated to pay
Deere, by retaining 1% of the face amount of each contract financed until the
reserve reaches 3% of the total dollar amount of contracts outstanding. In the
event a customer defaults in paying Deere and there is a deficiency in the
amount owed to Deere, the Company has the option of paying the amount due under
its recourse obligations or using a portion of its reserve. The Company's
liability is capped at the amount of the reserve, which, as of October 31, 1996,
was $847,000. See Note 9 of the Combined Financial Statements. The Company's
historical losses in connection with this contingent recourse liability have not
been material.
    
 
   
    AG CAPITAL AND OTHERS.  Ag Capital, a cooperative lending institution, also
provides financing to the Company's customers. Some of the financing provided by
Ag Capital to its customers also is recourse to the Company. This contingent
liability is capped at an amount equal to 10% of the amount of the aggregate
outstanding contracts, which contingent liability was approximately $3.4 million
as of October 31, 1996. Another Offutt Entity, Farmers Equipment Rental, also
has provided financing to customers for which the Company has some contingent
recourse liability, which contingent liability was approximately $900,000 as of
October 31, 1996. This contingent liability also is capped at an amount equal to
10% of the amount of the aggregate outstanding contracts. See "Certain
Relationships and Related Transactions" and Note 9 to the Combined Financial
Statements.
    
 
    REPURCHASE CONTRACTS.  The Company enters into repurchase contracts with
certain of its customers, primarily its governmental customers, pursuant to
which the Company, at the request of the customer, may be required to repurchase
the equipment at a price fixed in the contract after a specified period of time,
typically five years, subject to certain conditions. The repurchased equipment
is then sold by the Company as used equipment. Although there can be no
assurance that the proceeds to the Company upon sale of such equipment will be
equal to or exceed the repurchase price paid to the customer for such equipment,
the Company believes its multiple stores facilitate the sale of repurchased
equipment. See Note 9 to the Combined Financial Statements.
 
PERSONAL GUARANTY
 
   
    Ronald D. Offutt, the Chairman, Chief Executive Officer, and principal
stockholder of the Company, has personally guaranteed all amounts owed to Deere
and its affiliates. Under the Deere Agreement, the Company is permitted to
replace the personal guaranty of Mr. Offutt with a letter of credit in an amount
and from a financial institution acceptable to Deere. The amount of the letter
of credit required by Deere would be adjusted annually based on the level of
Company's floor plan financing with Deere and its affiliates and the Company's
equity to assets ratio. If Mr. Offutt should elect not to continue to provide
his personal guaranty, the Company would be required to establish the letter of
credit. As of October 31, 1996, the Company would be required to have a letter
of credit of approximately $41.0 million to secure the outstanding Deere floor
plan financing, which was approximately $89.1 million as of October 31, 1996, at
an annual cost of approximately $205,000.
    
 
COMPETITION
 
    The Company's industrial equipment stores compete with distributors of
equipment produced by manufacturers other than Deere, including Case,
Caterpillar, and Komatsu. The Company also faces
 
                                       46
<PAGE>
   
competition from distributors of manufacturers of specific types of industrial
equipment, including JCB backhoes, Kobelco excavators, Komatsu wheel loaders and
crawler dozers, and Bobcat skid loaders. The Company's agricultural equipment
stores compete with distributors of equipment from suppliers other than Deere,
including Agco, Case, and New Holland. The Company's agricultural equipment
stores also compete with other Deere dealerships. Competing Deere agricultural
stores may be located in close proximity to one of the Company's agricultural
stores. Competition among equipment dealers is primarily based on price, value,
reputation, quality, and design of the products offered by the dealer, the
customer service and equipment servicing provided by the dealer, and the
accessibility of the stores. The Company believes that its broad product line,
product support, and superior quality products will enable it to compete
effectively.
    
 
PRODUCT WARRANTIES
 
   
    Product warranties for new equipment and parts are provided by the supplier.
The term and scope of these warranties vary greatly by supplier and by product.
The Company does not provide additional warranties to retail purchasers of new
equipment. Deere pays the Company for repairs to Deere equipment under warranty.
The Company generally sells used equipment "as is" and without manufacturer's
warranty, although manufacturers sometimes provide limited warranties if the
manufacturer's original warranty is transferrable and has not yet expired.
Typically, the Company provides no additional warranties on used equipment.
    
 
TRADEMARKS
 
    RDO Equipment is a registered servicemark owned by the Company. John Deere
is a registered trademark of Deere & Company, the Company's use of which is
authorized under the Deere dealership agreements. Trademarks and tradenames of
new equipment obtained from suppliers other than Deere are licensed from their
respective owners. The Company historically has operated each of its industrial
and agricultural stores under either the RDO Equipment tradename or, for
purposes of continuity at a particular store if there was strong local name
recognition and customer loyalty, the name historically used by the Deere
dealership in that location. Beginning in fiscal 1995, the Company began to
implement a program to operate all of its industrial and agricultural stores
under the RDO Equipment tradename and servicemark. The Company expects to
complete this program at its existing stores in fiscal 1998. Each store also is
identified as either an authorized John Deere industrial or agricultural
equipment store and may display signs of other suppliers.
 
PRODUCT LIABILITY AND LEGAL PROCEEDINGS
 
   
    From time to time, the Company is involved in various litigation matters
involving ordinary and routine claims incidental to the Company's business. The
Company believes that there are no claims or litigation pending, the outcome of
which could have a material adverse effect on the financial position or results
of operations of the Company; however, the ultimate legal and financial
liability of the Company cannot be estimated with certainty. Products that have
been or may be sold by the Company may expose it to potential liabilities for
personal injury or property damage claims relating to the use of such products.
The Company maintains third-party liability insurance, including product
liability coverage, in amounts deemed adequate by management. To date, the
aggregate costs to the Company for claims, including product liability actions,
have not been material. An uninsured or partially insured claim, or a claim for
which the manufacturer is not liable or does not assume responsibility, however,
could have a material adverse effect on the financial condition of the Company.
See "Risk Factors--Product Liability Risk."
    
 
ENVIRONMENTAL STANDARDS AND GOVERNMENT REGULATIONS
 
   
    The Company's operations are subject to numerous federal, state, and local
rules and regulations, including laws and regulations designed to protect the
environment and to regulate the discharge of
    
 
                                       47
<PAGE>
   
materials into the environment, primarily relating to its service operations.
Based on current laws and regulations, the Company believes that it is in
compliance with such laws and regulations and that its policies, practices, and
procedures are designed to prevent unreasonable risk of environmental damage or
violation of environmental laws and regulations and any resulting financial
liability to the Company and the Company is not aware of any federal, state, or
local laws or regulations that have been enacted or adopted, the compliance with
which would have a material adverse effect on the Company's results of
operations or would require the Company to make any material capital
expenditures. No assurance can be given that future changes in such laws or
regulations or changes in the nature of the Company's operations or the effects
of activities of prior occupants or activities at neighboring facilities will
not have an adverse impact on the Company's operations. See "Risk
Factors--Government Regulation."
    
 
EMPLOYEES
 
   
    As of October 31, 1996, the Company employed 771 full-time employees. Of
this number, 13 employees were located at the Company's corporate offices and
employed in corporate administration. The balance of the employees were located
at the various stores: 94 were employed in administration, 149 in equipment
sales and rental operations, 121 in parts sales, and 394 in servicing equipment.
None of the Company's employees is covered by a collective bargaining agreement.
    
 
PROPERTIES
 
   
    The Company owns the real estate for eight of its stores, leases its
executive offices and eight stores from various Offutt Entities, and leases 16
stores from unrelated third parties. Lease terms range from one to ten years and
some leases include an option to purchase the leased property. See "Certain
Relationships and Related Transactions." The Company believes that all of its
facilities are in good operating condition.
    
 
                                       48
<PAGE>
                                   MANAGEMENT
 
DIRECTORS AND EXECUTIVE OFFICERS
 
   
    The directors and executive officers of the Company are as follows:
    
 
   
<TABLE>
<CAPTION>
NAME                              AGE                 POSITION(S)
- ------------------------------    ----  ----------------------------------------
<S>                               <C>   <C>
Ronald D. Offutt(1)...........      54  Chairman, Chief Executive Officer, and a
                                        Director
Paul T. Horn(1)...............      54  President, Chief Operating Officer, and
                                        a Director
Allan F. Knoll(1)(2)..........      53  Chief Financial Officer, Secretary, and
                                        a Director
Richard J. Moen...............      49  Chief Administrative Officer and
                                        Treasurer
Gary R. Allan.................      48  Senior Vice President,
                                        Agricultural--Northwest Operations
H. David Frambers.............      53  Senior Vice President,
                                        Industrial--Midwest and South Central
                                          Operations
Larry B. Kerkhoff.............      43  Senior Vice President,
                                        Agricultural--Midwest Operations
Larry E. Scott................      54  Senior Vice President,
                                        Industrial--Southwest Operations
Mark A. Doda..................      34  Controller
Bradford M. Freeman(2)(4).....      54  Director
Ray A. Goldberg(3)(4).........      70  Director
Norman M. Jones(3)(4).........      66  Director
James D. Watkins(2)(4)........      49  Director
</TABLE>
    
 
- ------------------------
 
   
(1) Member of Executive Committee following completion of this Offering
    
 
   
(2) Member of the Compensation Committee following completion of this Offering
    
 
   
(3) Member of the Audit Committee following completion of this Offering
    
 
   
(4) Will become a director following completion of this Offering
    
 
   
    RONALD D. OFFUTT.  Mr. Offutt is the Company's founder, Chairman, Chief
Executive Officer, and principal stockholder. Mr. Offutt was first elected
President of the Company in 1968, upon formation of the Company. Mr. Offutt also
serves as Chief Executive Officer and Chairman of the Board of Offutt Co., and
he owns, controls, or manages the other Offutt Entities, which are engaged in a
variety of businesses such as farming, food processing, auto dealerships, and
agricultural financing activities, some of which transact business with the
Company. See "Certain Relationships and Related Transactions." Mr. Offutt will
continue to spend approximately 25% of his time on the Company's business. Mr.
Offutt is Chairman of the Board of Regents of Concordia College of Moorhead and
is a graduate of Concordia College of Moorhead with a degree in Economics.
    
 
   
    PAUL T. HORN.  Mr. Horn has served as President of the Company since August
1996 and as Chief Operating Officer and a Director of the Company since 1986.
Prior to October 1, 1996, he was an employee of Offutt Co. and spent
approximately 25% of his time on the business of the Company. Since such date,
he has been a full-time employee of the Company. Mr. Horn serves as a director
and officer and is a beneficial stockholder of many Offutt Entities, and he will
continue to hold many of these positions upon consummation of this Offering. See
"Certain Relationships and Related Transactions." Mr. Horn currently serves as
Chairman of the Board of Crop Growers Insurance Corp., a crop insurance company,
and Northern Grain Company, a regional grain elevator. Mr. Horn is a graduate of
Michigan State University with degrees in Business Administration and Agronomy.
    
 
    ALLAN F. KNOLL.  Mr. Knoll has served as Chief Financial Officer, Secretary,
and a Director of the Company since 1974. Mr. Knoll also serves as Chief
Financial Officer and Secretary of Offutt Co., and serves as a director and
officer and is a beneficial stockholder of many of the Offutt Entities. See
"Certain Relationships and Related Transactions." Mr. Knoll will continue to
spend approximately 25% of his time
 
                                       49
<PAGE>
   
on the business of the Company. Mr. Knoll is a graduate of Moorhead State
University with degrees in Business Administration and Accounting.
    
 
   
    RICHARD J. MOEN.  Mr. Moen has served as the Chief Administrative Officer
and Treasurer of the Company since October 1996. Prior to joining the Company,
from August 1993 until September 1996, Mr. Moen served as Vice President--Legal
Services of ConAgra Diversified Products Companies, a division of ConAgra, Inc.
("ConAgra"), a diversified international food company. From March 1988 until
August 1993, Mr. Moen served as Executive Vice President--Administration,
General Counsel, Secretary, and a director of Golden Valley Microwave Foods,
Inc., a company specializing in food products designed for use in microwave
ovens. Mr. Moen is a graduate of Massachusetts Institute of Technology, with a
degree in Economics, and Harvard Law School.
    
 
   
    GARY R. ALLAN.  Mr. Allan has served as Senior Vice President,
Agricultural--Northwest Operations since the closing of the Washington
Acquisition in October 1996. Prior to that closing, Mr. Allan was the President
of the Washington agricultural stores and had held such position since 1986. He
is also a partner in Coho L.T.D., a diversified farming company located in
Pasco, Washington, and currently serves on the Board of Directors of Yakima
Federal Savings and Loan in Yakima, Washington. Mr. Allan attended Columbia
Basin College and Eastern Washington University.
    
 
   
    H. DAVID FRAMBERS.  Mr. Frambers has served as Senior Vice President,
Industrial--Midwest and South Central Operations since July 1996. With the
expansion of the Industrial Division, he became Vice President and General
Manager of the Industrial Division for the Midwest and Southwest regions and
held such position from 1991 to July 1996. Mr. Frambers served as Vice President
and General Manager of the Agricultural and Industrial Divisions from 1986 to
1991. Prior to joining the Company, he was the manager of a Deere agricultural
dealership in Grand Forks, North Dakota from 1979 to 1986. From 1968 to 1979 he
was employed by Deere in sales and marketing and held positions as the territory
manager based in Denver, Colorado, the store manager at Fargo Implement, Fargo,
North Dakota, and a division sales manager for Deere in Minneapolis, Minnesota.
He is a graduate of Kansas State College with a degree in Industrial Technology.
    
 
   
    LARRY B. KERKHOFF.  Mr. Kerkhoff has served as Senior Vice President,
Agricultural--Midwest Operations since July 1996. Prior to that time, he was the
manager of the Company's agricultural equipment store in Breckenridge,
Minnesota, since 1991. He has been in agri-business for over 20 years. Prior to
joining the Company, he was with Kibble Equipment, a Deere agricultural
dealership, in Montevideo, Minnesota. He is a graduate of Mankato Area
Vocational Institute--Diesel Mechanics Program and Mankato State University with
a degree in Business Administration.
    
 
    LARRY E. SCOTT.  Mr. Scott has served as Senior Vice President,
Industrial--Southwest Operations since July 1996. Prior to that time, he served
as a Vice President and General Manager of the Agricultural Division since 1991.
Mr. Scott has been involved in management in the agricultural business for 24
years. He managed the Company's agricultural stores in Casselton, North Dakota,
Breckenridge, Minnesota, and Fargo, North Dakota prior to becoming Vice
President of the Agricultural Division. He is a graduate of North Dakota State
University with a degree in Mathematics and a minor in Business Administration.
 
    MARK A. DODA.  Mr. Doda has served as Controller of the Company since
September 1992. Prior to joining the Company, Mr. Doda served as a Division
Controller for Graco, Inc., a manufacturer of fluid handling systems, from
January 1992 to September 1992. From January 1985 to December 1991, Mr. Doda
worked for Deloitte & Touche LLP. Mr. Doda is a graduate of the University of
North Dakota with a degree in Accounting.
 
   
    BRADFORD M. FREEMAN.  Mr. Freeman will become a director following the
consummation of this Offering. Mr. Freeman is a founding partner of Freeman
Spogli & Co., a private equity investment firm with offices in Los Angeles and
New York. Since its founding in 1983, Freeman Spogli & Co. has organized
    
 
                                       50
<PAGE>
   
the acquisitions of 22 companies with aggregate transaction values in excess of
$6.0 billion. Mr. Freeman serves on the Board of Trustees of Stanford
University. Mr. Freeman is a graduate of Stanford University and Harvard
Business School.
    
 
   
    RAY A. GOLDBERG.  Mr. Goldberg will become a director following the
consummation of this Offering. Mr. Goldberg is currently the Moffett Professor
of Agriculture and Business and head of the Agribusiness Program at the Harvard
Graduate School of Business Administration where he has been a professor since
1955. Mr. Goldberg also serves as a director of Pioneer Hi-Bred International,
Inc., a seed company, and is a member of the Advisory Council to Rabobank U.S.A.
    
 
   
    NORMAN M. JONES.  Mr. Jones will become a director following the
consummation of this Offering. From 1995 to the present, Mr. Jones has been the
Chairman of First Bank Savings, fsb, the thrift subsidiary of First Bank System,
Inc. Prior to 1995, Mr. Jones was the Chairman and Chief Executive Officer of
Metropolitan Financial Corporation, a regional thrift holding company, where he
was employed from 1952 through 1995. Mr. Jones has served on the committees of
numerous savings and loan organizations and he currently serves on the Board of
Directors of First Bank System, Inc., and Lutheran Health Systems, Inc., an
owner and manager of a network of hospitals. Mr. Jones is a member of the Board
of Regents for Concordia College of Moorhead, Minnesota, a board member and
Chairman of Luther Seminary Foundation, an Advisory Board Member for
Slumberland, Inc., a retail furniture chain, and an Advisory Board Member for
the Board of Pension for the Evangelical Lutheran Church of America. Mr. Jones
is a graduate of Concordia College.
    
 
   
    JAMES D. WATKINS.  Mr. Watkins will become a director following the
consummation of this Offering. Mr. Watkins founded Golden Valley Microwave
Foods, Inc. in 1978 and continuously served as its Chairman and Chief Executive
Officer until it was acquired by ConAgra in July 1991. Since that acquisition,
Mr. Watkins has served in ConAgra's Office of the President as President and
Chief Operating Officer of ConAgra Diversified Products Companies. Mr. Watkins
currently serves as a Trustee of Ronald McDonald House Charities and as a member
of the Board of Overseers, Carlson School of Management, University of
Minnesota. Mr. Watkins is a graduate of the University of Minnesota with a
degree in Economics and Fine Arts.
    
 
   
    Mr. Scott is the brother-in-law of Mr. Offutt. There are no other family
relationships among the directors and executive officers of the Company. Under
the Deere Agreement, Deere has the right to have input with respect to the
selection of nominees to the Company's Board of Directors and the removal of
directors.
    
 
   
TERM OF OFFICE
    
 
   
    Members of the Board of Directors are elected annually to serve for one-year
terms or until their successors are elected and qualify.
    
 
BOARD COMMITTEES
 
   
    The Board of Directors has established three committees of the Board which
will take effect upon consummation of this Offering: the Executive Committee,
the Audit Committee, and the Compensation Committee. The Executive Committee has
the authority to take all actions that the Board as a whole is able to take,
except as limited by applicable law. The Audit Committee recommends the
appointment of auditors and oversees the accounting and audit functions of the
Company. The Compensation Committee determines executive officers' and key
employees' salaries and bonuses and administers the Incentive Plan. Upon
consummation of this Offering, Messrs. Offutt, Horn, and Knoll will be appointed
to serve on the Executive Committee, Messrs. Knoll, Freeman, and Watkins will be
appointed to serve on the Compensation Committee, and Messrs. Goldberg and Jones
will be appointed to serve on the Audit Committee.
    
 
                                       51
<PAGE>
COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION
 
   
    In fiscal 1996, the Company had no Compensation Committee but the Board of
Directors performed equivalent functions. Of the members of the Board of
Directors in such year, Mr. Offutt served as the Company's Chairman and Chief
Executive Officer, Mr. Horn served as the Chief Operating Officer, and Mr. Knoll
served as the Company's Chief Financial Officer.
    
 
DIRECTOR COMPENSATION
 
    Directors who are not employees or officers of the Company will receive
$1,000 per month and $500 for each Board and committee meeting attended.
Directors who are employees or officers of the Company do not receive additional
compensation for service as a director. In addition, all directors are entitled
to be reimbursed for certain expenses in connection with attendance at Board and
committee meetings. At the time such person first becomes a director of the
Company, each non-employee director will receive options to purchase 10,000
shares of Class A Common Stock, with such vesting periods as the Compensation
Committee may determine. See "--1996 Stock Incentive Plan."
 
EXECUTIVE COMPENSATION
 
   
    Historically Messrs. Offutt, Horn, and Knoll were not compensated directly
by the Company for their services, which represented approximately 25% of each
of their time. Their services were provided to the Company pursuant to an
arrangement with Offutt Co. The compensation paid by Offutt Co. to each of
Messrs. Offutt, Horn, and Knoll for their services to the Company was $30,000,
$50,000, and $50,000 in each of fiscal 1994, 1995, and 1996, respectively.
Commencing as of October 1, 1996, each of these officers has been paid directly
by the Company for their services to the Company. Messrs. Offutt and Knoll
receive salaries from the Company of $50,000 per year for their part-time
services, and Mr. Horn receives from the Company a salary of $150,000 per year
for his full-time services. Messrs. Offutt, Horn, and Knoll each are eligible
for an incentive bonus from the Company.
    
 
                                       52
<PAGE>
   
    The following table describes the compensation paid or earned for services
rendered to the Company in fiscal 1996 by the Company's Chief Executive Officer
and four most highly compensated other executive officers.
    
 
                           SUMMARY COMPENSATION TABLE
 
   
<TABLE>
<CAPTION>
                                                ANNUAL COMPENSATION(1)
                                            -------------------------------        ALL OTHER
NAME AND PRINCIPAL POSITION                    SALARY          CASH BONUS       COMPENSATION(1)
- ----------------------------------------    -------------     -------------     ----------------
<S>                                         <C>               <C>               <C>
Ronald D. Offutt
  Chairman and Chief Executive
  Officer...............................    $      50,000(2)       --                 --
Paul T. Horn
  President and Chief Operating
  Officer...............................    $      50,000(2)       --                 --
Allan F. Knoll
  Chief Financial Officer and
  Secretary.............................    $      50,000(2)       --                 --
H. David Frambers
  Senior Vice President,
  Industrial--Midwest and South Central
  Operations............................    $      52,000     $    148,813            --
Larry E. Scott
  Senior Vice President,
  Industrial--Southwest Operations......    $      52,000     $    147,986            --
</TABLE>
    
 
- ------------------------
 
(1) No executive officer of the Company received perquisites or other personal
    benefits exceeding $50,000 or 10% of such officer's total annual salary and
    bonus.
 
   
(2) Prior to October 1, 1996, Messrs. Offutt, Horn, and Knoll were not paid
    directly by the Company, but were compensated by Offutt Co. The amount
    reflected in the table is the amount of compensation paid for the services
    provided by each of them to the Company in fiscal 1996.
    
 
    No option grants were made during fiscal 1996 to any of the executive
officers named in the Summary Compensation Table or any other employee of the
Company.
 
1996 STOCK INCENTIVE PLAN
 
   
    The Board of Directors and stockholders of the Company have adopted the
Incentive Plan. The Incentive Plan is intended to advance the best interests of
the Company and its stockholders by attracting, retaining, and motivating
employees, directors, advisors, and consultants of the Company. The Incentive
Plan provides for the grant of stock options (which may be non-qualified stock
options or incentive stock options for tax purposes), stock appreciation rights
issued independent of or in tandem with such options ("SARs"), restricted stock
awards, and performance stock awards, thereby increasing the personal stake of
Incentive Plan participants in the continued success and growth of the Company.
    
 
   
    The Incentive Plan is administered by the Compensation Committee (the
"Committee"), which consists of three members, including at least two
non-employee directors of the Company who are disinterested within the meaning
of Rule 16b-3 under the Securities Exchange Act of 1934, as amended (the
"Exchange Act"). The Committee has broad authority to interpret and administer
the Incentive Plan, including the power to grant and modify awards and the power
to limit or eliminate in its discretion as it may deem advisable to comply with
or obtain preferential treatment under any applicable tax or other law, rule, or
regulation. The Committee also has broad authority to accelerate the vesting of
an award or the time at which any award is exercisable or to waive any condition
or restriction on the vesting, exercise, or receipt of any award. The Board of
Directors may at any time amend, suspend, discontinue, or terminate the
Incentive Plan without stockholder approval or approval of participants, subject
to certain limitations.
    
 
   
    Initially, 1,250,000 shares of Class A Common Stock are available for
issuance under the Incentive Plan. In addition, as of February 1 of each year
the Incentive Plan is in effect, if the total number of shares
    
 
                                       53
<PAGE>
   
of Common Stock issued and outstanding, not including any shares of Class A
Common Stock issued under the Incentive Plan, exceeds the total number of shares
of Common Stock issued and outstanding as of February 1 of the preceding year
(or, for fiscal 1997, as of the commencement of the Incentive Plan), the number
of shares available will be increased by an amount such that the total number of
shares available for issuance under the Incentive Plan equals 10% of the total
number of shares of Common Stock outstanding, not including any shares issued
under the Incentive Plan. Lapsed, forfeited, or cancelled awards will not count
against these limits. Cash exercises of SARs and cash settlements of other
awards will also not be counted against these limits but the total number of
SARs and other awards settled in cash shall not exceed the total number of
shares authorized for issuance under the Incentive Plan (without reduction for
issuances).
    
 
   
    As of the date of this Prospectus, no awards have been made under the
Incentive Plan. Prior to consummation of this Offering, the Company plans to
grant options to purchase an aggregate of approximately 600,000 shares of Class
A Common Stock under the Incentive Plan at the initial public offering price.
    
 
CASH BONUS INCENTIVES
 
   
    The Company expects that annual cash bonuses will be a substantial portion
of the cash compensation of its management team. For its senior management,
bonuses are determined based on achievement of a variety of factors, including
targeted return on assets and earnings per share growth. Each store manager is
evaluated based on a number of performance criteria, including efficiency of
asset management, store profitability, sales growth, productivity, and product
support. Bonuses are accrued monthly based on the actual year-to-date
performance of the managers. A portion of each bonus is paid quarterly, with the
balance paid after the final bonus amount is determined at the end of each year.
    
 
401(K) EMPLOYEE SAVINGS PLAN
 
   
    The Company's employees participate in a 401(k) employee savings plan,
sponsored by an Offutt Entity, which covers substantially all employees. The
Company matches a portion of employee contributions up to an annual maximum of
$900 per employee. Contributions to the plan by the Company were $121,000,
$151,000, and $194,000 for fiscal 1994, 1995, and 1996, respectively, and
$151,000 and $166,000 for the nine months ended October 31, 1995 and 1996,
respectively.
    
 
LIMITATION OF LIABILITY AND INDEMNIFICATION OF OFFICERS AND DIRECTORS
 
   
    The Company's Certificate of Incorporation contains provisions (i)
eliminating the personal liability of its directors, officers, employees, and
other agents for monetary damages resulting from breaches of their fiduciary
duty to the fullest extent permitted by the law, and (ii) indemnifying its
directors and officers to the fullest extent permitted by the DGCL. These
provisions in the Certificate of Incorporation do not eliminate the duty of care
and, in appropriate circumstances, equitable remedies such as an injunction or
other forms of non-monetary relief would remain available under Delaware law.
Each director will continue to be subject to liability for breach of a
director's duty of loyalty to the Company or its stockholders, for acts or
omissions not in good faith or involving intentional misconduct, for knowing
violations of law, for any transaction from which the director derived an
improper personal benefit, and for improper distributions to stockholders. These
provisions also do not affect a director's responsibilities under any other
laws, such as the federal securities laws or state or federal environmental
laws.
    
 
    The DGCL and the Company's Certificate of Incorporation also provide that
the Company shall, under certain circumstances and subject to certain
limitations, indemnify any person made or threatened to be made a party to a
proceeding by reason of that person's former or present official capacity with
the Company against judgments, penalties, fines, settlements, and reasonable
expenses. Any such person is also entitled, subject to certain limitations, to
payment or reimbursement of reasonable expenses in
 
                                       54
<PAGE>
advance of the final disposition of the proceeding. The Company has entered into
indemnification agreements with its directors and executive officers which
indemnify such persons to the fullest extent permitted by its Certificate of
Incorporation, its Bylaws, and the DGCL. The Company also intends to obtain
directors' and officers' liability insurance.
 
                 CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS
 
   
    The Company historically has engaged, and expects to engage in the future,
in various business transactions with various of the Offutt Entities, including
Ag Capital, a significant provider of working capital and floor plan financing
to the Company and financing to the Company's customers. Messrs. Offutt, Horn,
and Knoll each serve as officers or directors and have ownership interests in
various of the Offutt Entities, including all of the Offutt Entities which have
engaged in and will continue to engage in transactions with the Company, as
described below. The Company believes that all of these transactions were made
on terms no less favorable to the Company than could have been obtained from
unaffiliated third parties. All future transactions between the Company and any
of the Offutt Entities or any of the Company's officers, directors, principal
stockholders, and their affiliates will be approved both by a majority of all
members of the Company's Board of Directors and by a majority of the independent
and disinterested outside directors, and will continue to be on terms believed
to be no less favorable to the Company than could be obtained from unaffiliated
third parties.
    
 
   
    The Company had sales to the Offutt Entities of agricultural equipment and
related parts and service totalling $1.9 million, $3.5 million, $5.5 million,
and $4.9 million in fiscal 1994, 1995, 1996, and the nine months ended October
31, 1996, respectively.
    
 
   
    The Company leases eight of its dealership facilities and many of its
service vehicles from an Offutt Entity. Total rent expense for these leases
totalled $579,000, $737,000, $1,089,000, and $1,138,000 in fiscal 1994, 1995,
1996, and the nine months ended October 31, 1996, respectively. These leases
have terms expiring at various times from 1997 to 2007.
    
 
   
    In October 1995, the Company acquired all the outstanding capital stock of a
Deere agricultural equipment dealership located in Kindred, North Dakota, which
was controlled by Mr. Offutt, in exchange for 233,559 shares of the Company's
Class B Common Stock, $520,000 in cash, and a note payable for $375,000 which
bears interest at a rate per annum of 10% and is due January 31, 1999. The
amount of consideration paid for the capital stock of the dealership was
determined by the Company's Board of Directors. See Note 3 to the Combined
Financial Statements.
    
 
   
    The Company receives corporate support services from various Offutt
Entities, including office space for its executive offices, use of conference
and meeting facilities, use of an aircraft for Company business, administration
of the Company's 401(k) plan, and real estate management services. The Company
has historically paid for such services based on its pro rata usage of services
as compared to the usage of other Offutt Entities or at a fixed charge. Total
charges for such services totalled $48,000, $56,000, $77,000, and $94,000 in
fiscal 1994, 1995, 1996, and the nine months ended October 31, 1996,
respectively. Effective upon consummation of this Offering, all such services
will be provided to the Company pursuant to a three-year Corporate Services
Agreement, which is terminable by the Company in whole or in part on 30 days'
notice, on the same cost basis as in prior years.
    
 
   
    Ag Capital and Farmers Equipment Rental provide financing to the Company's
customers. The total amounts of such customer financing outstanding as of the
end of fiscal 1994, 1995, 1996, and the nine months ended October 31, 1996, were
$12.2 million, $24.3 million, $32.8 million, and $43.8 million, respectively. A
portion of the financing provided by Ag Capital and Farmers Equipment Rental is
recourse to the Company. See "Business--Customer Financing Options" and Note 9
to the Combined Financial Statements. The Company finances certain of its
working capital needs, primarily inventory financing for non-Deere equipment,
fixed assets, and acquisitions through Ag Capital and other Offutt Entities.
Interest on such inventory financing typically bears interest at the prime rate
as it varies from time to time. Total
    
 
                                       55
<PAGE>
   
interest paid to Offutt Entities was $771,000, $627,000, $849,000, and $829,000
in fiscal 1994, 1995, 1996, and the nine months ended October 31, 1996,
respectively. The total amount outstanding under these financing arrangements at
October 31, 1996 was $25.1 million, with an interest rate, as of that date, of
8.25%. See "Business--Floor Plan Financing" and Notes 5 and 6 to the Combined
Financial Statements as to floor plan payables, notes payable, and long-term
debt due to various Offutt Entities.
    
 
   
    To facilitate sales to certain customers, the Company guarantees a portion
of the outstanding balances of certain customer notes and lease contracts
financed by third parties, including customer financing provided by Ag Capital
and other Offutt Entities. The amount guaranteed by the Company to Ag Capital
and other Offutt Entities for customer financing was $4.4 million as of October
31, 1996.
    
 
   
    In September 1996, the Company entered into an agreement to acquire MVI, a
company controlled by Mr. Offutt, in exchange for 191,725 shares of Class B
Common Stock. The exchange ratio was determined by the Company's Board of
Directors. Because the Company and MVI have been under common ownership of the
same controlling stockholder, the financial statements of the Company have been
combined with the financial statements of MVI in the financial statements
presented in this Prospectus. MVI is a dealer involved in the sale and service
of irrigation equipment and vegetable ventilation systems.
    
 
   
    At various times in the past, to facilitate its money management the Company
has deposited funds with various Offutt Entities on a short-term and interest
bearing basis, as described in Note 4 to Combined Financial Statements. In
addition, in connection with its reorganization in fiscal 1994, the Company had
notes outstanding from the stockholders in the amounts of $5.4 million and
$921,000 in fiscal 1994 and 1995, respectively. All such short-term notes were
repaid in fiscal 1995 and 1996 and the Company has no plans to make similar
arrangements in the future. See Notes 4 and 12 to the Combined Financial
Statements.
    
 
   
    In October 1996, the Company sold its auto dealership, located in Lisbon,
North Dakota, to an Offutt Entity. The total purchase price for the net assets
was $123,000, which was considered by the Board of Directors of the Company to
be its market value. The results of operations of this dealership have not been
included with the Company's results of operations for any of the periods
presented.
    
 
   
    Effective as of July 1, 1996, the Company completed the Central Texas
Acquisition and financed $8.4 million of the purchase price with a short-term
note, due February 28, 1997, payable to Ag Capital. The interest rate on this
indebtedness is at the prime rate and, as of December 31, 1996 was 8.25%. A
portion of the net proceeds of this Offering will be used to pay this
indebtedness in full.
    
 
   
    The principal stockholder and operator of the Deere agricultural dealership
acquired by the Company in the Washington Acquisition is Gary Allan, who, upon
completion of the acquisition, became the Senior Vice President,
Agricultural--Northwest Operations of the Company. The purchase price of the
Washington Acquisition was approximately $2.7 million, including cash in the
amount of $1.7 million, and a five-year note in the amount of $1.0 million, with
an interest rate of 8.25% per annum. In addition, the Company has agreed to make
an additional payment, up to a maximum of $750,000, in the event the acquired
Washington operations meet certain operating and profit objectives during the
next three years.
    
 
   
    The Washington Acquisition was financed by the Company with a short-term
note in the amount of $1.7 million, due February 28, 1997, payable to Ag
Capital, which bears interest at prime, which was 8.25% as of December 31, 1996.
A portion of the net proceeds of this Offering will be used to repay this
indebtedness in full.
    
 
   
    Under the Deere agreements, Mr. Offutt currently personally guarantees all
Company obligations to Deere. Mr. Offutt has the right to terminate his personal
guaranty at any time, which would require the Company to obtain a letter of
credit in an amount meeting Deere's then current guidelines from a bank
acceptable to Deere. As of October 31, 1996, the required amount of the letter
of credit to replace
    
 
                                       56
<PAGE>
   
Mr. Offutt's personal guaranty was approximately $41.0 million, which the
Company estimates would cost approximately $205,000 per year.
    
 
   
    Prior to fiscal 1997, a portion of the net income of the Company was
distributed to the stockholders, primarily to enable them to pay the tax
liability incurred by them due to the Company's election to be taxed as an S
corporation. Distributions declared to date in fiscal 1997 approximate the net
income of the Company for that period. Dividends declared and paid for the
fiscal years ended January 31, 1994, 1995, 1996, and during the nine-month
period ended October 31, 1996 aggregated approximately $2.3 million, $3.8
million, $4.3 million, and $7.5 million, respectively, and dividends declared
but unpaid as of October 31, 1996 were $2.2 million. This amount, plus net
income before taxes for the fourth quarter of fiscal 1997 (estimated to be
approximately $900,000), is expected to be distributed as a dividend to the
existing stockholders prior to consummation of this Offering. In addition,
simultaneously with the consummation of this Offering, the Company will pay from
the net proceeds of this Offering to its existing stockholders an additional
aggregate distribution of approximately $15.0 million. This amount represents
substantially all of the previously undistributed, accumulated net income of the
Company as of January 31, 1996 with respect to which such stockholders have
previously paid taxes. Purchasers of Class A Common Stock in this Offering will
not receive any of these distributions. The Company intends to enter into a tax
agreement with its current stockholders prior to the consummation of this
Offering. This agreement will provide that, to the extent such undistributed
taxable income of the Company, as subsequently established in connection with
the filing of the Company's tax return for the Company's short S corporation tax
year, is less than these dividends, such stockholders will make a payment equal
to such difference to the Company, and if such undistributed taxable income is
greater than these dividends, the Company will make an additional distribution
equal to such difference to such stockholders. This agreement will also provide
that the Company will indemnify its current stockholders against additional
income taxes resulting from adjustments made (as a result of a final
determination made by a competent tax authority) to the taxable income reported
by the Company as an S corporation for periods prior to consummation of this
Offering, but only to the extent those adjustments provide a tax benefit to the
Company.
    
 
   
    The Company and Mr. Offutt have entered into a mutual indemnification
agreement relating to federal and certain state and local income tax liabilities
of the Company and for tax years during which the Company has elected to be
treated as an S corporation. This agreement generally provides that the Company
will indemnify Mr. Offutt, and Mr. Offutt will indemnify the Company, against
any increase in the indemnified party's income tax liabilities (including
interest and penalties and all expenses, attorneys' fees, and accountants' fees
incurred in connection therewith) for those jurisdictions in which an S
corporation election was made or deemed to have been made. Mr. Offutt's
indemnification is limited to the prior distributions he has received.
    
 
                                       57
<PAGE>
                             PRINCIPAL STOCKHOLDERS
 
   
    The following table sets forth information known to the Company with respect
to the beneficial ownership of the Common Stock as the date of this Prospectus,
and as adjusted to reflect the sale of the shares of Class A Common Stock
offered hereby, for (i) each person known by the Company to beneficially own
more than 5% of the Common Stock, (ii) each of the executive officers named in
the summary compensation table, (iii) each of the Company's current directors
and persons who will be a Company director following completion of this
Offering, and (iv) all executive officers, current directors, and directors
following completion of this Offering as a group. Except as otherwise indicated,
the Company believes that the beneficial owners of the Common Stock listed
below, based on information provided by such owners, have sole investment and
voting power with respect to such shares, subject to community property laws
where applicable. Unless otherwise noted, the address of each of the
stockholders named below is the Company's principal executive administrative
office.
    
 
   
<TABLE>
<CAPTION>
                                             SHARES BENEFICIALLY OWNED                SHARES BENEFICIALLY OWNED
                                                 PRIOR TO OFFERING                         AFTER OFFERING
                                      ---------------------------------------  ---------------------------------------
                                      NUMBER OF   NUMBER OF     PERCENT OF     NUMBER OF   NUMBER OF     PERCENT OF
                                       CLASS A     CLASS B         TOTAL        CLASS A     CLASS B         TOTAL
NAME OF STOCKHOLDER                     SHARES      SHARES    VOTING POWER(1)    SHARES      SHARES    VOTING POWER(1)
- ------------------------------------  ----------  ----------  ---------------  ----------  ----------  ---------------
<S>                                   <C>         <C>         <C>              <C>         <C>         <C>
Ronald D. Offutt....................   7,458,492(2)  7,458,492         97.1%    7,458,492(2)  7,458,492         85.4%
Paul T. Horn........................     413,580(3)     --             1.4        413,580(3)     --             1.2
Allan F. Knoll......................     639,170(4)     --             2.1        639,170(4)     --             1.8
H. David Frambers...................     106,142      --               0.4        106,142      --               0.3
Larry E. Scott......................     214,777      --               0.7        214,777      --               0.6
Bradford M. Freeman(5)..............      --          --            --             --          --            --
Ray A. Goldberg(5)..................      --          --            --             --          --            --
Norman M. Jones(5)..................      --          --            --             --          --            --
James D. Watkins(5).................      --          --            --             --          --            --
All executive officers, current
  directors, and directors following
  completion of this Offering as a
  group (13 persons)................   7,966,908   7,458,492          98.8      7,966,908   7,458,492          86.9
</TABLE>
    
 
- ------------------------
 
   
(1) In calculating the percent of total voting power, the voting power of shares
    of Class A Common Stock (one vote per share) and Class B Common Stock (four
    votes per share) is aggregated.
    
 
   
(2) Includes the 7,458,492 shares of Class A Common Stock into which Mr.
    Offutt's 7,458,492 shares of Class B Common Stock are convertible on a
    one-for-one basis, including an aggregate of 991,600 shares of Class A
    Common Stock that Messrs. Horn and Knoll have the right to acquire from Mr.
    Offutt pursuant to option agreements.
    
 
   
(3) Includes 383,005 shares of Class A Common Stock that Mr. Horn has the right
    to acquire from Mr. Offutt pursuant to an option agreement.
    
 
   
(4) Includes 608,595 shares of Class A Common Stock that Mr. Knoll has the right
    to acquire from Mr. Offutt pursuant to an option agreement.
    
 
   
(5) Will become a director following completion of this Offering. Does not
    include options for 10,000 shares of Class A Common Stock each will receive
    upon consummation of this Offering, or shares each may purchase in this
    Offering or subsequent thereto.
    
 
                                       58
<PAGE>
                          DESCRIPTION OF CAPITAL STOCK
 
   
    Upon consummation of this Offering, the authorized capital stock of the
Company will consist of 20,000,000 shares of Class A Common Stock, 7,500,000
shares of Class B Common Stock, each with a par value of $0.01 per share, and
500,000 shares of Preferred Stock, with no par value. As of the date of this
Prospectus, after giving effect to the stock split and stock exchange in
connection with the Company's reincorporation, there were 891,508 shares of
Class A Common Stock and 7,458,492 shares of Class B Common Stock outstanding,
which were held of record by 10 stockholders, and no shares of Preferred Stock
outstanding. After consummation of this Offering, 5,091,508 shares of Class A
Common Stock and 7,458,492 shares of Class B Common Stock will be issued and
outstanding, assuming no exercise of the Underwriters' over-allotment option.
The following summary of the terms and provisions of the Company's capital stock
does not purport to be complete and is qualified in its entirety by reference to
the Company's Certificate of Incorporation and Bylaws, which have been filed as
exhibits to the Company's registration statement, of which this Prospectus is a
part, and applicable law.
    
 
COMMON STOCK
 
    DIVIDENDS.  Holders of record of shares of Common Stock are entitled to
receive such dividends when, if, and as may be declared by the Board of
Directors out of funds legally available for such purposes. No dividends may be
declared or paid on any share of any class of Common Stock unless such dividend,
at the same rate per share, is simultaneously declared or paid on each share of
the other class of Common Stock. In the case of a stock dividend or
distribution, holders of Class A Common Stock are entitled to receive the same
percentage dividend or distribution as holders of Class B Common Stock and vice
versa, except that stock dividends and distributions shall be made in shares of
Class A Common Stock to the holders of Class A Common Stock and in shares of
Class B Common Stock to the holders of Class B Common Stock.
 
   
    VOTING RIGHTS.  Holders of Class A Common Stock are entitled to one vote per
share and holders of Class B Common Stock are entitled to four votes per share.
Holders of shares of Common Stock vote as a single class on all matters
submitted to a vote of stockholders except with respect to future issuances of
Class B Common Stock and as otherwise required by law. The Certificate of
Incorporation provides that all issuances of Class B Common Stock must be
approved by the affirmative vote of a majority of each class of Common Stock,
voting separately as a class, except with respect to (i) payment of stock
dividends on Class B Common Stock, and (ii) a stock split, reclassification, or
other subdivision of the Class B Common Stock. Under Delaware law, the
affirmative vote of the holders of a majority of the outstanding shares of any
class of Common Stock is required to approve, among other things, a change in
the designations, preferences, or limitations on the shares of such class of
Common Stock.
    
 
   
    CONVERTIBILITY.  Each share of Class B Common Stock is convertible, at the
option of its holder, into one share of Class A Common Stock at any time. The
Class A Common Stock is not convertible into Class B Common Stock. Each share of
Class B Common Stock shall automatically be converted into one share of Class A
Common Stock (i) in the event of Mr. Offutt's death, or (ii) in the event such
share shall be transferred (including, without limitation, by way of sale,
assignment, exchange, gift, bequest, or appointment or otherwise) to any person
or entity other than a trust arrangement pursuant to which Mr. Offutt retains
the right to control the voting of such shares.
    
 
    LIQUIDATION RIGHTS.  Upon liquidation, dissolution, or winding-up of the
Company, the holders of Class A Common Stock are entitled to share ratably with
the holders of Class B Common Stock in all assets available for distributions
after payment in full to creditors.
 
   
    OTHER PROVISIONS.  The holders of Common Stock are not entitled to
preemptive or subscription rights. Any stockholder action required or permitted
may be taken without a meeting, without prior notice and without vote, by
written consent of the holders of outstanding voting stock having sufficient
votes necessary to authorize or take such action at a meeting at which all
shares entitled to vote thereon were present and voted. In any merger,
consolidation, or business combination, the consideration to be received
    
 
                                       59
<PAGE>
   
per share by holders of Class A Common Stock must be identical to that received
by holders of Class B Common Stock. All outstanding shares of Class A Common
Stock offered hereby will be, upon issuance, validly issued, fully paid, and
nonassessable.
    
 
PREFERRED STOCK
 
   
    The Board of Directors has the authority to issue up to 500,000 shares of
Preferred Stock in one or more series and to designate the rights, preferences,
and privileges of each series, including dividend rights, conversion rights,
voting rights, terms of redemption, liquidation preferences, sinking fund terms,
and the number of shares constituting any series or the designation of such
series, any or all of which may be greater than the rights of the Common Stock,
without any further vote or action by stockholders. The issuance of Preferred
Stock could adversely affect the voting power of holders of both classes of
Common Stock and the likelihood that such holders will receive dividend payments
and payments upon liquidation. The issuance of Preferred Stock also could have
the effect of delaying, deferring, or preventing a change of control of the
Company. The Company has no present plans to issue any shares of Preferred
Stock.
    
 
PROVISIONS WITH POTENTIAL ANTI-TAKEOVER EFFECT
 
   
    The Company is subject to Section 203 of the DGCL. In general, Section 203
prohibits a publicly-held Delaware corporation from engaging in a "business
combination" with an "interested stockholder" for a period of three years
following the date the person became an interested stockholder, unless (with
certain exceptions) the "business combination" or the transaction in which the
person became an interested stockholder is approved in a prescribed manner.
Generally, a "business combination" includes a merger, asset or stock sale, or
other transaction resulting in a financial benefit to the interested
stockholder. Generally, an "interested stockholder" is a person who, together
with affiliates and associates, owns (or, in the case of affiliates or
associates of the corporation, within three years prior to the determination of
interested stockholder status, did own) 15% or more of a corporation's voting
stock. The existence of this provision could have anti-takeover effects with
respect to transactions not approved in advance by the Board of Directors, which
could discourage takeover attempts that might result in a premium over the
market price of the Common Stock. For purposes of Section 203, Mr. Offutt and
the Offutt Entities would not be prohibited from engaging in such transactions.
    
 
   
    The Company's Certificate of Incorporation or By-laws, as applicable, among
other things, (i) limits the right of stockholders to call special stockholders'
meetings, (ii) requires stockholders to follow an advance notification procedure
for certain stockholder nominations of candidates to the Board of Directors and
for new business to be conducted at stockholders' meetings, and (iii) provides
that the Board of Directors, without action by the stockholders, may issue and
fix the rights and preferences of shares of Preferred Stock. These provisions
may have the effect of delaying, deferring, or preventing a change of control of
the Company without further action by the stockholders, may discourage bids for
the Class A Common Stock at a premium over the market price of the Class A
Common Stock, may adversely affect the market price of, and the voting and other
rights of, the holders of the Class A Common Stock, and could have the effect of
discouraging certain attempts to acquire the Company or remove incumbent
management or members of the Company's Board of Directors even if some of the
Company's stockholders deemed such an attempt to be in their best interests.
    
 
   
    The Deere Agreement permits Deere to terminate the Company's dealer
appointments if Mr. Offutt, during his lifetime, ceases to (i) own or control
shares representing in excess of 50% of all outstanding voting power or whatever
percentage is required to control corporate actions that require a stockholder
vote, and (ii) own 35% of the outstanding Common Stock. In the event of Mr.
Offutt's death, Deere thereafter will have the right to terminate the Company's
dealer appointments upon the occurrence of a "change of control." A "change of
control" is defined for these purposes as (i) the sale, lease, exchange, or
other transfer of substantially all of the Company's assets; (ii) a merger,
consolidation, reorganization, or similar transaction in which the Company's
stockholders do not own more than 50% of the voting power of
    
 
                                       60
<PAGE>
   
the surviving entity (provided that if they own more than 50% but less than 80%
of the voting power, the merger must be approved by a majority of the directors
who were directors at the time of Mr. Offutt's death or subsequent directors
whose election has been approved by existing directors ("Continuity
Directors")); (iii) a vote by the stockholders to approve a transaction set
forth in (i) or (ii); (iv) the acquisition by a person other than Mr. Offutt or
his heirs of 50% or more of the voting power of the Company (20% if such
acquisition has not been approved by a majority of the Continuity Directors);
(v) a change in the corporate executive officers without Deere's approval; or
(vi) if Continuity Directors cease to constitute a majority of the Company's
Board of Directors. See "Risk Factors--Deere Termination Rights." These
provisions could discourage or prevent a third party from acquiring a
significant equity position or control of the Company.
    
 
TRANSFER AGENT AND REGISTRAR
 
   
    The transfer agent and registrar of the Common Stock is Norwest Bank
Minnesota, National Association.
    
 
                        SHARES ELIGIBLE FOR FUTURE SALE
 
   
    Upon consummation of this Offering, the Company will have outstanding
5,091,508 shares of Class A Common Stock and 7,458,492 shares of Class B Common
Stock (5,721,508 shares of Class A Common Stock if the Underwriters'
over-allotment option is exercised in full). Of these shares, all of the
4,200,000 shares of Class A Common Stock sold in this Offering will be freely
tradeable by persons other than "affiliates" of the Company. The 891,508 shares
of Class A Common Stock and 7,458,492 shares of Class B Common Stock outstanding
prior to this Offering are "restricted securities" under the Securities Act.
These shares, and any shares purchased by affiliates of the Company, may not be
sold unless they are registered under the Securities Act or unless an exemption
from registration, such as the exemption provided by Rule 144 under the
Securities Act, is available. The Class B Common Stock is convertible on a
one-for-one basis into Class A Common Stock and must be converted to effect any
sale of such shares.
    
 
   
    In general, under Rule 144 as currently in effect, a person (or persons
whose shares are aggregated), including an affiliate of the Company, who has
beneficially owned "restricted securities" for at least two years is entitled to
sell in any three-month period a number of shares that does not exceed the
greater of (i) 1% of the then outstanding shares of the Common Stock, or (ii)
the average weekly trading volume of the Common Stock during the four calendar
weeks immediately preceding the date on which notice of the sale is filed with
the Securities and Exchange Commission (the "Commission") pursuant to Rule 144
(or, if no such notice is required, the date of receipt of the order to execute
the transaction by the broker or the date of execution of the transaction
directly with a market maker). Sales under Rule 144 also are subject to certain
other requirements relating to manner of sale, notice of sale, and availability
of current public information about the Company. A person (or persons whose
shares are aggregated) who is not and has not been an affiliate of the Company
at any time during the three months immediately preceding the sale of the Common
Stock is entitled to sell "restricted securities" pursuant to Rule 144(k)
without regard to the limitations described above, provided that three years
have elapsed since the date on which such restricted shares were acquired from
the Company or the date they were acquired from an affiliate of the Company.
    
 
   
    After expiration of the lock-up agreements, which will be 180 days after the
date of this Prospectus, an aggregate of approximately 7,924,716 shares of Class
A Common Stock will be available for sale in the public market, including
7,033,208 shares of Class A Common Stock into which shares of Class B Common
Stock are convertible on a one-for-one basis, subject in certain cases to volume
and manner of sale limitations. The remaining approximately 425,284 shares held
by existing stockholders will become eligible for public resale at various times
over a period of less than two years following the consummation of this
Offering, subject to volume and manner of sale limitations pursuant to Rule 144.
    
 
                                       61
<PAGE>
   
    Prior to this Offering, there has been no established trading market for the
Class A Common Stock, and no predictions can be made as to the effect that sales
of Class A Common Stock under Rule 144, pursuant to a registration statement, or
otherwise, or the availability of shares of Class A Common Stock for sale, will
have on the market price prevailing from time to time. Sales of substantial
amounts of Class A Common Stock in the public market, or the perception that
such sales could occur, could depress the prevailing market price. Such sales
may also make it more difficult for the Company to sell equity securities or
equity-related securities in the future at a time and price that it deems
appropriate. See "Risk Factors--Shares Eligible for Future Sale."
    
 
   
    Certain stockholders of the Company, holding in the aggregate approximately
8,350,000 shares of Common Stock, have agreed not to offer, sell, contract to
sell, announce their intention to sell, pledge, or otherwise dispose of any such
Common Stock for a period of 180 days after the date of this Prospectus without
the prior written consent of Credit Suisse First Boston Corporation. See
"Underwriting."
    
 
   
    The Company has agreed that it will not offer, sell, contract to sell,
announce its intention to sell, pledge, or otherwise dispose of, directly or
indirectly, or file with the Commission a registration statement under the
Securities Act relating to, any additional shares of its Common Stock, other
than with respect to the Incentive Plan, or securities convertible into or
exchangeable or exercisable for any shares of the Common Stock without the prior
written consent of Credit Suisse First Boston Corporation for a period of 180
days after the date of this Prospectus.
    
 
   
    The Company intends to file a registration statement under the Securities
Act to register an aggregate of 1,250,000 shares of Class A Common Stock
reserved for issuance under the Incentive Plan, thus permitting the resale of
such shares by non-affiliates in the public market without restriction under the
Securities Act, subject, however, to vesting requirements with the Company and
the lock-up agreements described above.
    
 
                                       62
<PAGE>
                                  UNDERWRITING
 
   
    Under the terms and subject to the conditions of the Underwriting Agreement
dated            , 1997 (the "Underwriting Agreement"), the Underwriters named
below (the "Underwriters"), for whom Credit Suisse First Boston Corporation and
Dain Bosworth Incorporated are acting as representatives (the
"Representatives"), have severally, but not jointly, agreed to purchase from the
Company the following respective numbers of shares of Class A Common Stock:
    
 
   
<TABLE>
<CAPTION>
                                                                NUMBER
         UNDERWRITERS                                         OF SHARES
- ------------------------------------------------------------  ----------
<S>                                                           <C>
Credit Suisse First Boston Corporation......................
Dain Bosworth Incorporated..................................
 
                                                              ----------
        Total...............................................   4,200,000
                                                              ----------
                                                              ----------
</TABLE>
    
 
    The Underwriting Agreement provides that the obligations of the Underwriters
are subject to certain conditions precedent and that the Underwriters will be
obligated to purchase all of the shares of Class A Common Stock offered hereby
(other than those shares covered by the over-allotment option described below),
if any are purchased. The Underwriting Agreement provides that, in the event of
a default by an Underwriter, in certain circumstances the purchase commitments
of non-defaulting Underwriters may be increased or the Underwriting Agreement
may be terminated.
 
   
    The Company has granted to the Underwriters an option, expiring at the close
of business on the 30th day after the date of this Prospectus, to purchase up to
630,000 additional shares of Class A Common Stock at the initial public offering
price less the underwriting discounts and commissions, all as set forth on the
cover page of this Prospectus. Such option may be exercised only to cover
over-allotments in the sale of the shares of Class A Common Stock. To the extent
such option is exercised, each Underwriter will become obligated, subject to
certain conditions, to purchase approximately the same percentage of such
additional shares of Class A Common Stock from the Company as it was obligated
to purchase from the Company pursuant to the Underwriting Agreement.
    
 
    The Company has been advised by the Representatives that the Underwriters
propose to offer the shares of Class A Common Stock to the public initially at
the public offering price set forth on the cover page of this Prospectus and,
through the Representatives, to certain dealers at such price less a concession
of $      per share and the Underwriters and such dealers may allow a discount
of $      per share on sales to certain other dealers. After the initial public
offering, the public offering price and concession and discount to dealers may
be changed by the Representatives.
 
    The Representatives have informed the Company that they do not expect
discretionary sales by the Underwriters to exceed 5% of the shares of Class A
Common Stock being offered hereby.
 
   
    At the request of the Company, the Underwriters have reserved for sale, at
the initial public offering price, approximately 5% of the shares offered hereby
for employees and officers of the Company and the Offutt Entities who have
expressed an interest in purchasing such shares of Class A Common Stock in this
Offering. In addition, at the request of the Company, approximately 100,000
shares offered hereby have been reserved for sale, at the initial public
offering price, to the four individuals who will become non-employee directors
of the Company following completion of this Offering. The number of shares
available for sale to the general public will be reduced to the extent such
persons purchase such reserved shares. Any
    
 
                                       63
<PAGE>
reserved shares not so purchased will be offered by the Underwriters to the
general public on the same basis as the other shares offered hereby.
 
   
    Certain stockholders of the Company, holding in the aggregate approximately
8,350,000 shares of Common Stock, have agreed not to offer, sell, contract to
sell, announce their intention to sell, pledge, or otherwise dispose of any such
Common Stock for a period of 180 days after the date of this Prospectus without
the prior written consent of Credit Suisse First Boston Corporation. See "Shares
Eligible for Future Sale."
    
 
   
    The Company has agreed that it will not offer, sell, contract to sell,
announce its intention to sell, pledge, or otherwise dispose of, directly or
indirectly, or file with the Commission a registration statement under the
Securities Act relating to, any additional shares of its Common Stock, other
than with respect to the Incentive Plan, or securities convertible into or
exchangeable or exercisable for any shares of the Common Stock without the prior
written consent of Credit Suisse First Boston Corporation for a period of 180
days after the date of this Prospectus.
    
 
    Prior to this Offering, there has been no public trading market for the
Class A Common Stock. Accordingly, the initial public offering price for the
shares has been determined by negotiation among the Company and the
Representatives. In determining such price, consideration has been given to
various factors, including the history of and prospects for the industry in
which the Company operates, the Company's past and present operations, its past
and present operating income and earnings and the trends of such operating
income and earnings, the prospects for operating income and earnings of the
Company, an assessment of the Company's management, stock prices of comparable
companies, and the general condition of the securities markets. There can be no
assurance, however, that the price at which the Class A Common Stock will sell
in the public market after this Offering will not be lower than the price at
which it is sold by the Underwriters.
 
    The Company and Ronald D. Offutt have agreed to indemnify the Underwriters
against certain liabilities, including civil liabilities under the Securities
Act, or contribute to payments which the Underwriters may be required to make in
respect thereof.
 
   
    The shares of Class A Common Stock have been approved for listing on the
NYSE under the symbol "RDO." In order to meet the requirements for listing the
Class A Common Stock on the NYSE, the Underwriters have undertaken to the NYSE
to sell lots of 100 or more shares of Class A Common Stock to a minimum of 2,000
beneficial holders.
    
 
                          NOTICE TO CANADIAN RESIDENTS
 
RESALE RESTRICTIONS
 
    The distribution of the shares of Class A Common Stock in Canada is being
made only on a private placement basis exempt from the requirement that the
Company prepare and file a prospectus with the securities regulatory authorities
in each province where trades of the shares of Class A Common Stock are
effected. Accordingly, any resale of the Class A Common Stock in Canada must be
made in accordance with applicable securities laws which will vary depending on
the relevant jurisdiction, and which may require resales to be made in
accordance with available statutory exemptions or pursuant to a discretionary
exemption granted by the applicable Canadian securities regulatory authority.
Purchasers are advised to seek legal advice prior to any resale of the shares of
Class A Common Stock.
 
REPRESENTATIONS OF PURCHASERS
 
    Each purchaser of shares of Class A Common Stock in Canada who receives a
purchase confirmation will be deemed to represent to the Company and the dealer
from whom such purchase confirmation is received that (i) such purchaser is
entitled under applicable provincial securities laws to purchase such shares of
Class A Common Stock without the benefit of a prospectus qualified under such
securities laws,
 
                                       64
<PAGE>
   
(ii) where required by law, that such purchaser is purchasing as principal and
not as agent, and (iii) such purchaser has reviewed the text above under
"--Resale Restrictions."
    
 
RIGHTS OF ACTION AND ENFORCEMENT
 
    The securities being offered are those of a foreign issuer and Ontario
purchasers will not receive the contractual right of action prescribed by
section 32 of the Regulation under the SECURITIES ACT(Ontario). As a result,
Ontario purchasers must rely on other remedies that may be available, including
common law rights of action for damages or rescission or rights of action under
the civil liability provisions of the United States federal securities laws.
 
    All of the issuer's directors and officers as well as the experts named
herein may be located outside of Canada and, as a result, it may not be possible
for Ontario purchasers to effect service of process within Canada upon the
issuer or such persons. All or a substantial portion of the assets of the issuer
and such persons may be located outside of Canada and, as a result, it may not
be possible to satisfy a judgment against the issuer or such persons in Canada
or to enforce a judgment obtained in Canadian courts against such issuer or
persons outside of Canada.
 
NOTICE TO BRITISH COLUMBIA RESIDENTS
 
    A purchaser of shares of Class A Common Stock to whom the SECURITIES ACT
(British Columbia) applies is advised that such purchaser is required to file
with the British Columbia Securities Commission a report within ten days of the
sale of any of the shares of Class A Common Stock acquired by such purchaser
pursuant to this Offering. Such report must be in the form attached to British
Columbia Securities Commission Blanket Order BOR #95/17, a copy of which may be
obtained from the Company. Only one such report must be filed in respect of
shares of Class A Common Stock acquired on the same date and under the same
prospectus exemption.
 
                                 LEGAL MATTERS
 
    The validity of the shares of Class A Common Stock offered hereby is being
passed upon for the Company by Oppenheimer Wolff & Donnelly, Minneapolis,
Minnesota. Certain legal matters will be passed upon for the Underwriters by
McDermott, Will & Emery, Chicago, Illinois.
 
                                    EXPERTS
 
    The combined financial statements of RDO Equipment Co. and Affiliate as of
and for the year ended January 31, 1996 included in this Prospectus and
elsewhere in the Registration Statement have been audited by Arthur Andersen
LLP, independent public accountants, as indicated in their report with respect
thereto, and are included herein in reliance upon the authority of said firm as
experts in giving said report. The combined financial statements of the Company
and MVI as of January 31, 1995 and for each of the two years ended January 31,
1995 appearing elsewhere herein have been included in reliance upon the report
of Eide Helmeke PLLP, independent public accountants, and upon their authority
as experts in accounting and auditing.
 
   
    Effective as of April 17, 1995, the Company's Board of Directors dismissed
Eide Helmeke PLLP and appointed Arthur Andersen LLP as the Company's independent
public accountants. The report of Eide Helmeke PLLP on the Company's financial
statements as of January 31, 1995 and for each of the two years ended January
31, 1995, did not contain an adverse opinion or disclaimer of opinion and was
not qualified or modified as to uncertainty, audit scope, or accounting
principles. In connection with the audits for the fiscal years ended January 31,
1994 and 1995, and through April 17, 1995, there were no disagreements with Eide
Helmeke PLLP on any matter of accounting principles or practices, financial
statement disclosure or auditing scope or procedure at the time of the change of
independent public accountants or with respect to the Company's financial
statements. Prior to retaining Arthur Andersen LLP, the Company
    
 
                                       65
<PAGE>
had not consulted with Arthur Andersen LLP regarding the application of
accounting principles or the type of audit opinion that might be rendered on the
Company's financial statements.
 
                             ADDITIONAL INFORMATION
 
   
    The Company has filed with the Commission, Washington, D.C. 20549, a
Registration Statement under the Securities Act with respect to the shares of
Class A Common Stock offered hereby. This Prospectus does not contain all the
information set forth in the Registration Statement and the exhibits and
schedules thereto. For further information with respect to the Company and the
Class A Common Stock offered hereby, reference is made to the Registration
Statement and to the exhibits and schedules filed therewith. Although all
material terms and provisions of any material contract or other document are
referred to in this Prospectus and described herewith, such descriptions are not
necessarily complete, and in each instance reference is made to the copy of such
contract or other document filed as an exhibit to the Registration Statement,
each such statement being qualified in all respects by such reference. A copy of
the Registration Statement may be inspected without charge at the offices of the
Commission at 450 Fifth Street, N.W., Washington, D.C. 20549, and at the
Commission's regional offices at 500 West Madison Street, Suite 1400, Chicago,
Illinois 60661-2511 and 7 World Trade Center, Suite 1300, New York, New York
10048. Copies of all or any part of the Registration Statement may be obtained
from the Public Reference Section of the Commission in Washington, D.C. upon the
payment of the fees prescribed by the Commission. The Commission maintains a Web
site (http://www.sec.gov) that contains reports, proxy statements, and other
information that have been or will be filed by the Company.
    
 
   
    The Company intends to furnish holders of the Class A Common Stock with
annual reports containing financial statements audited by independent public
accountants, and quarterly updates for each of the first three quarters of each
fiscal year containing summary unaudited financial information. Upon issuance of
the Class A Common Stock, the Company also will be subject to the informational
requirements of the Exchange Act.
    
 
                                       66
<PAGE>
                         INDEX TO FINANCIAL STATEMENTS
 
   
<TABLE>
<CAPTION>
                                                                            PAGE
                                                                            ----
<S>                                                                         <C>
RDO EQUIPMENT CO.:
  Reports of Independent Public Accountants
  --Arthur Andersen LLP...................................................   F-2
  --Eide Helmeke PLLP.....................................................   F-3
  Combined Balance Sheets as of January 31, 1995 and 1996, and as of
    October 31, 1996 (unaudited)..........................................   F-4
  Combined Statements of Operations for the Years Ended January 31, 1994,
    1995, and 1996, and Nine Months Ended October 31, 1995 and 1996
    (unaudited)...........................................................   F-5
  Combined Statements of Stockholders' Equity for the Years Ended January
    31, 1994, 1995, and 1996, and Nine Months Ended October 31, 1996
    (unaudited)...........................................................   F-6
  Combined Statements of Cash Flows for the Years Ended January 31, 1994,
    1995, and 1996, and Nine Months Ended October 31, 1995 and 1996
    (unaudited)...........................................................   F-7
  Notes to Combined Financial Statements..................................   F-8
 
PRO FORMA UNAUDITED FINANCIAL STATEMENTS:
  Introduction to Pro Forma Unaudited Financial Statements................  F-20
  Pro Forma Unaudited Balance Sheet as of October 31, 1996................  F-21
  Notes to Pro Forma Unaudited Balance Sheet..............................  F-22
  Pro Forma Unaudited Statement of Operations for the Year Ended January
    31, 1996..............................................................  F-23
  Pro Forma Unaudited Statement of Operations for the Nine Months Ended
    October 31, 1996......................................................  F-24
  Notes to Pro Forma Unaudited Statements of Operations...................  F-25
</TABLE>
    
 
                                      F-1
<PAGE>
                    REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS
 
To RDO Equipment Co.:
 
    We have audited the accompanying combined balance sheet of RDO Equipment Co.
(a North Dakota corporation) and Affiliate as of January 31, 1996, and the
related combined statements of operations, stockholders' equity and cash flows
for the year then ended. These combined financial statements are the
responsibility of the Company's management. Our responsibility is to express an
opinion on these financial statements based on our audit.
 
    We conducted our audit in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audit provides a reasonable basis for our opinion.
 
    In our opinion, the financial statements referred to above present fairly,
in all material respects, the combined financial position of RDO Equipment Co.
and Affiliate as of January 31, 1996, and the combined results of their
operations and their cash flows for the year then ended, in conformity with
generally accepted accounting principles.
 
                                          ARTHUR ANDERSEN LLP
 
   
Minneapolis, Minnesota,
  March 29, 1996 (except for Note 13,
  as to which the date is January 2, 1997)
    
 
                                      F-2
<PAGE>
                    REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS
 
To RDO Equipment Co.:
 
    We have audited the accompanying combined balance sheet of RDO Equipment Co.
(a North Dakota corporation) and Affiliate as of January 31, 1995, and the
related combined statements of operations, stockholders' equity and cash flows
for each of the two years in the period ended January 31, 1995. These combined
financial statements are the responsibility of the Company's management. Our
responsibility is to express an opinion on these financial statements based on
our audits.
 
    We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.
 
    In our opinion, the financial statements referred to above present fairly,
in all material respects, the combined financial position of RDO Equipment Co.
and Affiliate as of January 31, 1995, and the combined results of their
operations and their cash flows for each of the two years in the period ended
January 31, 1995, in conformity with generally accepted accounting principles.
 
                                          EIDE HELMEKE PLLP
 
Fargo, North Dakota,
  December 15, 1995
 
                                      F-3
<PAGE>
                        RDO EQUIPMENT CO. AND AFFILIATE
 
                            COMBINED BALANCE SHEETS
 
                                 (IN THOUSANDS)
 
                                     ASSETS
 
   
<TABLE>
<CAPTION>
                                                                                                      OCTOBER 31,
                                                                       JANUARY 31,                       1996,
                                                                  ---------------------  OCTOBER 31,  AS ADJUSTED
                                                                    1995        1996        1996          FOR
                                                                  ---------  ----------  -----------  DISTRIBUTION
                                                                                         (UNAUDITED)  -----------
                                                                                                      (UNAUDITED)
                                                                                                       (NOTE 8)
<S>                                                               <C>        <C>         <C>          <C>
CURRENT ASSETS:
  Cash and cash equivalents.....................................  $     683  $      787   $      18    $      18
  Accounts receivable (less allowance for doubtful accounts of
    $319, $555, and $706).......................................     10,906      15,533      26,157       26,157
  Receivables from affiliates...................................        396         490         123          123
  Notes receivable from affiliates..............................      4,010      --          --           --
  Inventories...................................................     77,204     115,616     125,766      125,766
  Prepaid expenses..............................................        270         312         312          312
                                                                  ---------  ----------  -----------  -----------
    Total current assets........................................     93,469     132,738     152,376      152,376
PROPERTY AND EQUIPMENT, net.....................................      3,625      13,039      15,785       15,785
OTHER ASSETS:
  Deposits......................................................      1,111       1,579       1,433        1,433
  Other.........................................................        110         737       7,118        7,118
                                                                  ---------  ----------  -----------  -----------
    Total assets................................................  $  98,315  $  148,093   $ 176,712    $ 176,712
                                                                  ---------  ----------  -----------  -----------
                                                                  ---------  ----------  -----------  -----------
 
                                      LIABILITIES AND STOCKHOLDERS' EQUITY
CURRENT LIABILITIES:
  Floor plan payables...........................................  $  53,581  $   91,614   $ 100,612    $ 100,612
  Notes payable and current maturities of long-term debt--
    Banks and others............................................        233       2,835       5,012        5,012
    Affiliates..................................................      1,965         136      10,916       10,916
  Accounts payable..............................................      4,229       4,104       5,389        5,389
  Accrued liabilities...........................................      2,926       3,350       5,917        5,917
  Customer advance deposits.....................................      3,835       4,103       1,506        1,506
  Distributions payable.........................................     --          --           2,246       17,246
                                                                  ---------  ----------  -----------  -----------
    Total current liabilities...................................     66,769     106,142     131,598      146,598
LONG-TERM DEBT, net of current maturities:
  Banks and others..............................................        641       6,469       6,008        6,008
  Affiliates....................................................        438       1,198       4,822        4,822
                                                                  ---------  ----------  -----------  -----------
COMMITMENTS AND CONTINGENCIES (Note 9)
STOCKHOLDERS' EQUITY:
  Common stock (Note 1).........................................         84          84          84           84
  Additional paid-in capital....................................     16,216      16,284      16,216       16,216
  Retained earnings.............................................     14,167      17,916      17,984        2,984
                                                                  ---------  ----------  -----------  -----------
    Total stockholders' equity..................................     30,467      34,284      34,284       19,284
                                                                  ---------  ----------  -----------  -----------
    Total liabilities and stockholders' equity..................  $  98,315  $  148,093   $ 176,712    $ 176,712
                                                                  ---------  ----------  -----------  -----------
                                                                  ---------  ----------  -----------  -----------
</TABLE>
    
 
 The accompanying notes are an integral part of these combined balance sheets.
 
                                      F-4
<PAGE>
                        RDO EQUIPMENT CO. AND AFFILIATE
 
                       COMBINED STATEMENTS OF OPERATIONS
 
   
                    (IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)
    
 
   
<TABLE>
<CAPTION>
                                                                                             NINE MONTHS ENDED
                                                            YEARS ENDED JANUARY 31,             OCTOBER 31,
                                                       ----------------------------------  ----------------------
                                                          1994        1995        1996        1995        1996
                                                       ----------  ----------  ----------  ----------  ----------
                                                                                                (UNAUDITED)
<S>                                                    <C>         <C>         <C>         <C>         <C>
REVENUES:
  Wholegoods sales...................................  $  106,600  $  135,704  $  164,054  $  131,211  $  170,036
  Parts and service..................................      37,512      48,206      58,998      45,614      57,322
  Rental.............................................      --          --             505      --           1,902
                                                       ----------  ----------  ----------  ----------  ----------
    Total Revenues...................................     144,112     183,910     223,557     176,825     229,260
COST OF SALES........................................     116,369     148,111     180,839     143,718     186,451
                                                       ----------  ----------  ----------  ----------  ----------
GROSS PROFIT.........................................      27,743      35,799      42,718      33,107      42,809
SELLING, GENERAL, AND ADMINISTRATIVE EXPENSES........      20,577      24,893      31,655      23,600      29,492
                                                       ----------  ----------  ----------  ----------  ----------
OPERATING INCOME.....................................       7,166      10,906      11,063       9,507      13,317
INTEREST EXPENSE.....................................      (1,670)     (1,895)     (3,817)     (2,435)     (4,116)
INTEREST INCOME......................................         336         802         823         586         633
                                                       ----------  ----------  ----------  ----------  ----------
NET INCOME BEFORE INCOME TAXES.......................  $    5,832  $    9,813  $    8,069  $    7,658  $    9,834
                                                       ----------  ----------  ----------  ----------  ----------
                                                       ----------  ----------  ----------  ----------  ----------
 
UNAUDITED PRO FORMA DATA (Notes 8 and 13):
  Income before income taxes.........................  $    5,832  $    9,813  $    8,069  $    7,658  $    9,834
  Provision for income taxes.........................       2,332       3,925       3,228       3,063       3,934
                                                       ----------  ----------  ----------  ----------  ----------
  Net income.........................................  $    3,500  $    5,888  $    4,841  $    4,595  $    5,900
                                                       ----------  ----------  ----------  ----------  ----------
                                                       ----------  ----------  ----------  ----------  ----------
 
Pro forma net income per share.......................                          $      .51              $      .63
                                                                               ----------              ----------
                                                                               ----------              ----------
Weighted average shares outstanding..................                               9,429                   9,414
                                                                               ----------              ----------
                                                                               ----------              ----------
</TABLE>
    
 
    The accompanying notes are an integral part of these combined financial
                                  statements.
 
                                      F-5
<PAGE>
                        RDO EQUIPMENT CO. AND AFFILIATE
 
                  COMBINED STATEMENTS OF STOCKHOLDERS' EQUITY
 
   
              FOR THE YEARS ENDED JANUARY 31, 1994, 1995, AND 1996
                   AND THE NINE MONTHS ENDED OCTOBER 31, 1996
    
 
                      (IN THOUSANDS, EXCEPT SHARE AMOUNTS)
 
   
<TABLE>
<CAPTION>
                                                     COMMON STOCK
                                     ---------------------------------------------
                                                       CLASS B
                                                ---------------------               ADDITIONAL
                                                   MVI                    TOTAL       PAID-IN    RETAINED
                                      CLASS A    SHARES    RDO SHARES    AMOUNT       CAPITAL    EARNINGS     TOTAL
                                     ---------  ---------  ----------  -----------  -----------  ---------  ---------
<S>                                  <C>        <C>        <C>         <C>          <C>          <C>        <C>
BALANCE, January 31, 1993..........    275,037    191,725   4,408,962   $      49    $   6,405   $   4,651  $  11,105
  Conversion of debt to equity.....     --         --       1,940,347          19        5,480      --          5,499
  Issuance of common stock.........    616,471     --         917,458          16        4,331      --          4,347
  Net income.......................     --         --          --          --           --           5,832      5,832
  Dividends paid...................     --         --          --          --           --          (2,280)    (2,280)
                                     ---------  ---------  ----------       -----   -----------  ---------  ---------
BALANCE, January 31, 1994..........    891,508    191,725   7,266,767          84       16,216       8,203     24,503
  Net income.......................     --         --          --          --           --           9,813      9,813
  Dividends paid...................     --         --          --          --           --          (3,849)    (3,849)
                                     ---------  ---------  ----------       -----   -----------  ---------  ---------
BALANCE, January 31, 1995..........    891,508    191,725   7,266,767          84       16,216      14,167     30,467
  Issuance of common stock.........     20,383     --          --          --               68      --             68
  Net income.......................     --         --          --          --           --           8,069      8,069
  Dividends paid...................     --         --          --          --           --          (4,320)    (4,320)
                                     ---------  ---------  ----------       -----   -----------  ---------  ---------
BALANCE, January 31, 1996..........    911,891    191,725   7,266,767          84       16,284      17,916     34,284
  Purchase of common stock.........    (20,383)    --          --          --              (68)     --            (68)
  Net income (unaudited)...........     --         --          --          --           --           9,834      9,834
  Dividends paid (unaudited).......     --         --          --          --           --          (7,520)    (7,520)
  Dividends payable (unaudited)....     --         --          --          --           --          (2,246)    (2,246)
                                     ---------  ---------  ----------       -----   -----------  ---------  ---------
BALANCE, October 31, 1996
  (unaudited)......................    891,508    191,725   7,266,767   $      84    $  16,216   $  17,984  $  34,284
                                     ---------  ---------  ----------       -----   -----------  ---------  ---------
                                     ---------  ---------  ----------       -----   -----------  ---------  ---------
</TABLE>
    
 
    The accompanying notes are an integral part of these combined financial
                                  statements.
 
                                      F-6
<PAGE>
                        RDO EQUIPMENT CO. AND AFFILIATE
 
                       COMBINED STATEMENTS OF CASH FLOWS
 
                                 (IN THOUSANDS)
 
   
<TABLE>
<CAPTION>
                                                                                              NINE MONTHS ENDED
                                                              YEARS ENDED JANUARY 31,            OCTOBER 31,
                                                         ---------------------------------  ----------------------
                                                           1994        1995        1996        1995        1996
                                                         ---------  ----------  ----------  ----------  ----------
<S>                                                      <C>        <C>         <C>         <C>         <C>
OPERATING ACTIVITIES:
  Net income...........................................  $   5,832  $    9,813  $    8,069  $    7,658  $    9,834
  Adjustments to reconcile net income to net cash
    provided by operating activities:
    Depreciation and amortization......................        668         690       1,326         614       1,930
    Change in operating assets and liabilities:
      Accounts and notes receivable....................     (1,052)     (5,285)       (432)     (2,717)    (10,257)
      Inventories......................................     (9,186)    (12,436)    (29,266)    (14,726)      4,259
      Prepaid expenses.................................        (47)       (199)        (36)         50           2
      Deposits.........................................        (64)       (405)       (343)       (296)        146
      Floor plan payables..............................      3,142       8,995      32,723      16,391        (912)
      Accounts payable and accrued liabilities.........      2,032         971        (125)      3,531       3,586
      Customer advance deposits........................      1,508       1,072         184      (1,593)     (2,597)
                                                         ---------  ----------  ----------  ----------  ----------
        Net cash provided by operating activities......      2,833       3,216      12,100       8,912       5,991
                                                         ---------  ----------  ----------  ----------  ----------
INVESTING ACTIVITIES:
  Purchase of property and equipment...................       (627)     (1,208)     (9,993)     (9,674)     (3,182)
  Purchase of net assets of dealerships................     --          --          (1,263)     (1,263)    (10,100)
  Other, net...........................................         43         (46)       (571)       (632)       (860)
                                                         ---------  ----------  ----------  ----------  ----------
        Net cash used for investing activities.........       (584)     (1,254)    (11,827)    (11,569)    (14,142)
                                                         ---------  ----------  ----------  ----------  ----------
FINANCING ACTIVITIES:
  Proceeds from issuance of long-term debt.............      1,024         250       5,862       4,962       3,397
  Payments on long-term debt...........................       (736)       (565)       (510)       (287)     (1,383)
  Net proceeds (payments) of bank lines and short-term
    notes payable......................................       (259)     (1,711)     (1,269)        562      12,956
  Proceeds from collection of notes receivable from
    affiliates.........................................     --           1,259      --          --          --
  Issuance of common stock.............................         70      --              68          68      --
  Purchase of common stock.............................     --          --          --          --             (68)
  Payment of dividends.................................     (2,280)       (761)     (4,320)     (2,964)     (7,520)
                                                         ---------  ----------  ----------  ----------  ----------
        Net cash provided by (used for) financing
          activities...................................     (2,181)     (1,528)       (169)      2,341       7,382
                                                         ---------  ----------  ----------  ----------  ----------
INCREASE (DECREASE) IN CASH............................         68         434         104        (316)       (769)
CASH AND CASH EQUIVALENTS, beginning of period.........        181         249         683         683         787
                                                         ---------  ----------  ----------  ----------  ----------
CASH AND CASH EQUIVALENTS, end of period...............  $     249  $      683  $      787  $      367  $       18
                                                         ---------  ----------  ----------  ----------  ----------
                                                         ---------  ----------  ----------  ----------  ----------
</TABLE>
    
 
    The accompanying notes are an integral part of these combined financial
                                  statements.
 
                                      F-7
<PAGE>
   
                        RDO EQUIPMENT CO. AND AFFILIATE
                     NOTES TO COMBINED FINANCIAL STATEMENTS
               (INFORMATION AS OF OCTOBER 31, 1995 AND 1996, AND
                  FOR THE NINE MONTHS THEN ENDED IS UNAUDITED)
    
 
1. NATURE OF BUSINESS:
 
    PRINCIPLES OF COMBINATION
 
   
    The financial statements of RDO Equipment Co. (RDO) have been combined with
the financial statements of Minnesota Valley Irrigation, Inc. (MVI or
Affiliate), a Minnesota corporation, as RDO entered into an agreement to acquire
MVI in September 1996 and both of these entities (collectively, the Company) are
owned by the same majority stockholder. The acquisition, which will be effective
upon successful completion of the proposed initial public offering (see Note 13)
will be effected through the issuance of 191,725 shares of RDO common stock in
exchange for 200 shares of MVI common stock. Because RDO and MVI are under
common control, the merger will be accounted for essentially as a pooling of
interests. In connection with the proposed initial public offering, the Company
declared a 44.5-for-1 stock split and reincorporated in Delaware (see Note 13).
This stock split and the MVI stock exchange have been retroactively reflected in
the combined financial statements.
    
 
    CAPITAL STOCK
 
   
    Upon consummation of the proposed initial public offering (see Note 13), the
authorized capital stock of the Company will consist of 20,000,000 shares of
Class A Common Stock and 7,500,000 shares of Class B Common Stock, each with a
par value of $0.01 per share; and 500,000 shares of Preferred Stock, no par
value. The economic rights of each class of common stock are the same, but the
voting rights differ. Each share of Class A Common Stock is entitled to one vote
per share and each share of Class B Common Stock is entitled to four votes per
share. In addition, the shares of Class B Common Stock contain restrictions as
to transferability and are convertible into shares of Class A Common Stock on a
one-for-one basis.
    
 
   
    Following is a summary of the outstanding Common Stock of RDO and MVI as of
January 31, 1995 and 1996 and October 31, 1996 (as adjusted for the 44.5-for-1
stock split).
    
 
   
<TABLE>
<CAPTION>
                                                                                     JANUARY 31,
                                                                                 --------------------  OCTOBER 31,
                                                                                   1995       1996        1996
                                                                                 ---------  ---------  -----------
<S>                                                                              <C>        <C>        <C>
RDO Common Stock: par value $.01; 8,158,275 shares issued and outstanding at
 January 31, 1995 and October 31, 1996 and 8,178,658 shares issued and
 outstanding at January 31, 1996...............................................  $  81,582  $  81,786   $  81,582
MVI Common Stock: par value $.01; 191,725 shares issued and outstanding (also
 as adjusted for the 21.5-for-1 exchange ratio used to effect the
 acquisition)..................................................................      1,917      1,917       1,917
                                                                                 ---------  ---------  -----------
    Total......................................................................  $  83,499  $  83,703   $  83,499
                                                                                 ---------  ---------  -----------
                                                                                 ---------  ---------  -----------
</TABLE>
    
 
   
    Upon consummation of the MVI merger and proposed initial public offering,
7,458,492 shares of the Company's outstanding common stock will be designated as
Class B Common Stock and the 891,508 remaining outstanding shares will be
designated as Class A Common Stock. There are no shares of Preferred Stock
issued or outstanding as of October 31, 1996.
    
 
    BUSINESS
 
   
    The Company is engaged in the sale, servicing, and rental of industrial and
agricultural equipment to customers primarily in the construction and
agricultural industries and to governmental agencies. The
    
 
                                      F-8
<PAGE>
1. NATURE OF BUSINESS: (CONTINUED)
   
Company's headquarters are located in Fargo, North Dakota. The Company owns and
operates industrial and agricultural equipment dealerships located in Arizona,
California, Minnesota, North Dakota, South Dakota, Texas, and Washington.
Accordingly, the Company's results of operations can be significantly impacted
by the general economic health of the construction and agricultural industries.
MVI is a dealer involved in the sales and service of irrigation equipment and
vegetable storage ventilation systems.
    
 
   
    The Company's major supplier of new equipment and parts for sale is Deere &
Company (Deere), which accounted for 47%, 47%, and 48% of total revenues for
fiscal years 1994, 1995, and 1996, respectively, and 47% and 48% of total
revenues for the nine months ended October 31, 1995 and 1996, respectively. No
other supplier's equipment accounted for more than 10% of total revenues.
    
 
    As discussed in Note 10, the Company has significant transactions with
related parties, primarily related to financing arrangements.
 
    DEALERSHIP AGREEMENTS
 
    The Company has entered into agreements with Deere which authorize the
Company to act as an authorized dealer of Deere industrial and agricultural
equipment. The dealer agreements continue until terminated by Deere or the
Company in accordance with the specified provisions.
 
    The Company is required to meet certain performance criteria and equity
ratios, to maintain suitable facilities, to actively promote the sale of Deere
equipment, to fulfill warranty obligations, and to maintain stores only in the
authorized locations. The Company's principal stockholder is also required to
maintain certain voting control and ownership interests. The agreements also
contain certain provisions that must be complied with in order to retain the
Company's dealership agreements in the event of certain changes in control, as
defined, or the death of the controlling stockholder.
 
    Deere is obligated to make available to the Company floor plan and other
financing programs that it offers to other dealers, provide promotional and
marketing materials, and authorize the Company to use Deere trademarks and trade
names.
 
2. SIGNIFICANT ACCOUNTING POLICIES:
 
    USE OF ESTIMATES
 
    The preparation of financial statements in conformity with generally
accepted accounting principles requires management to make estimates and
assumptions that affect the reported amounts of assets and liabilities, revenues
and expenses during the reporting period and disclosure of contingent assets and
liabilities. The ultimate results could differ from those estimates. Estimates
are used for such items as used equipment inventory, depreciable lives of
property and equipment, allowance for uncollectible accounts, inventory
reserves, and guarantees. As better information becomes available or as actual
amounts are determinable, the recorded estimates are revised.
 
    INTERIM FINANCIAL STATEMENTS
 
   
    The combined balance sheet as of October 31, 1996, and the related combined
statements of operations, stockholders' equity and cash flows for the nine
months ended October 31, 1995 and 1996, are unaudited and are not covered by the
reports of independent public accountants. However, in the opinion of
management, these interim financial statements include all adjustments
(consisting of only normal recurring adjustments) which are necessary for the
fair presentation of the results for the interim periods presented. The results
of operations for the unaudited nine-month period ended October 31, 1996 are not
necessarily indicative of the results which may be expected for the entire
fiscal year.
    
 
                                      F-9
<PAGE>
2. SIGNIFICANT ACCOUNTING POLICIES: (CONTINUED)
    CASH AND CASH EQUIVALENTS
 
    For financial reporting purposes, the Company considers all highly liquid
investments purchased with original maturities of three months or less to be
cash equivalents. Cash equivalents consist primarily of certificates of deposit.
 
    INVENTORIES
 
    All inventories are valued at the lower of cost or market. Cost is
determined using the first-in, first-out (FIFO) method for new equipment and
parts inventory. The specific identification method is used to determine cost
for used equipment.
 
    Inventories consisted of the following (in thousands):
 
   
<TABLE>
<CAPTION>
                                                                 JANUARY 31,
                                                            ---------------------  OCTOBER 31,
                                                              1995        1996        1996
                                                            ---------  ----------  -----------
<S>                                                         <C>        <C>         <C>
New equipment.............................................  $  47,541  $   72,647   $  75,378
Used equipment............................................     21,333      32,056      35,418
Parts and other...........................................      8,330      10,913      14,970
                                                            ---------  ----------  -----------
    Total.................................................  $  77,204  $  115,616   $ 125,766
                                                            ---------  ----------  -----------
                                                            ---------  ----------  -----------
</TABLE>
    
 
    PROPERTY AND EQUIPMENT
 
    Property and equipment are stated at cost. Maintenance and repairs are
charged to expense as incurred. Major betterments and improvements which extend
the useful life of the related item are capitalized and depreciated.
Depreciation is provided for over the estimated useful lives of the individual
assets using accelerated and straight-line methods. In fiscal 1996, the Company
began using the straight-line method of depreciation exclusively for all new
additions. The impact on net income resulting from this change was not material.
 
    Property and equipment consisted of the following (in thousands):
 
   
<TABLE>
<CAPTION>
                                                        JANUARY 31,                      USEFUL
                                                    --------------------  OCTOBER 31,     LIVES
                                                      1995       1996        1996        (YEARS)
                                                    ---------  ---------  -----------  -----------
<S>                                                 <C>        <C>        <C>          <C>
Land..............................................  $     224  $     488   $     800       --
Buildings and improvements........................      2,020      3,394       3,654         31.5
 
Equipment, furniture and fixtures.................      4,174      5,585       7,783          5-7
Rental equipment..................................        201      7,750       9,191          5-7
Construction in progress..........................        442         18          73       --
                                                    ---------  ---------  -----------
      Total.......................................      7,061     17,235      21,501
Accumulated depreciation..........................     (3,436)    (4,196)     (5,716)
                                                    ---------  ---------  -----------
Property and equipment, net.......................  $   3,625  $  13,039   $  15,785
                                                    ---------  ---------  -----------
                                                    ---------  ---------  -----------
</TABLE>
    
 
    REVENUE RECOGNITION
 
   
    Revenue on equipment and parts sales is recognized upon delivery of product
to customers. Rental and service revenue is recognized at the time such services
are provided.
    
 
                                      F-10
<PAGE>
2. SIGNIFICANT ACCOUNTING POLICIES: (CONTINUED)
   
    NET INCOME PER SHARE
    
 
   
    Net income per share is computed based on weighted average shares
outstanding, which have been retroactively restated for the 44.5-for-1 stock
split discussed in Notes 1 and 13 and the number of shares whose proceeds would
be necessary to repay the $15.0 million dividend of accumulated undistributed
S-corporation earnings discussed in Note 8.
    
 
    RECENTLY ISSUED ACCOUNTING PRONOUNCEMENT
 
    The Financial Accounting Standards Board has issued Statement of Financial
Accounting Standards (SFAS) No. 121, "Accounting for the Impairment of
Long-Lived Assets and for Long-Lived Assets to Be Disposed Of," which requires
companies to review long-lived assets and certain identifiable intangibles for
impairment whenever events or changes in circumstances indicate that the
carrying amount of such assets may not be recoverable. This pronouncement also
provides guidance to be considered in performing such reviews. The Company will
be required to adopt SFAS No. 121 in fiscal 1997. The Company expects that the
ultimate adoption of SFAS No. 121 will not have a significant impact on its
financial position or results of operations.
 
3. BUSINESS COMBINATIONS:
 
   
    In October 1995, the Company acquired all the common stock of Cass County
Equipment Co. (Cass), which was controlled by the Company's majority
stockholder, in exchange for 233,559 shares (adjusted for the 44.5-for-1 stock
split) of the Company's common stock, $520,000 in cash, and a note payable for
$375,000. Because the Company and Cass were under common control, the merger has
been accounted for essentially as a pooling of interests. Accordingly, the
Company's financial statements include the historical carrying amounts of the
combined net assets and results of the operations of the combined entities for
all periods presented.
    
 
    In February 1995, the Company purchased the assets and assumed certain
liabilities of Whitney Machinery, Inc. (Whitney). Total consideration for the
acquisition was $2,699,000. The acquisition has been accounted for using the
purchase method. Accordingly, the purchase price was allocated to assets and
liabilities based on the estimated fair value at the acquisition date. The
excess of purchase price over the fair value of the net assets totaled $625,000
and is being amortized over 30 years. The fiscal 1996 financial statements
include Whitney's results of operations from the date of acquisition. Pro forma
results of operations for fiscal 1994 and 1995, had the acquisition taken place
on February 1, 1993, were not significantly different from reported amounts.
 
4. NOTES RECEIVABLE--AFFILIATES:
 
    Short-term notes receivable from affiliates, all of which were repaid in
fiscal 1996, were as follows as of January 31, 1995 (in thousands):
 
<TABLE>
<S>                                                                   <C>
Majority stockholder, demand note, interest at 8.0%.................  $     922
Farmers Equipment Rental, Inc., demand note, interest at 7.5%.......      2,408
R. D. Offutt Company, demand notes, interest ranging from 7.5% to
 8.0%...............................................................        680
                                                                      ---------
                                                                      $   4,010
                                                                      ---------
                                                                      ---------
</TABLE>
 
5. FLOOR PLAN PAYABLES:
 
    Floor plan payables include borrowings from Deere, Ag Capital and other
vendors under floor plan financing arrangements for inventory. The terms of
these arrangements generally include a one-to-twelve-
 
                                      F-11
<PAGE>
5. FLOOR PLAN PAYABLES: (CONTINUED)
   
month interest-free term followed by a term during which interest is charged.
Payoff of the floor plan generally occurs at the earlier of sale of the
equipment or in accordance with the terms of the financing arrangements. All
amounts owed to Deere are guaranteed by the majority stockholder of the Company
and are collateralized by inventory. Floor plan payables consist of the
following (in thousands):
    
 
   
<TABLE>
<CAPTION>
                                                                                     JANUARY 31,
                                                                                 --------------------  OCTOBER 31,
                                                                                   1995       1996        1996
                                                                                 ---------  ---------  -----------
<S>                                                                              <C>        <C>        <C>
INTEREST BEARING:
  Deere Credit Services inventory notes, due as inventory is sold, interest at
    various rates from 5.65% to 9.25%..........................................  $     608  $  20,015   $  46,051
  Deere & Company payables, due as inventory is sold, interest at various rates
    from 8.25% to 9.0%.........................................................     14,496     17,487       5,069
  Ag Capital Company, interest based on prime (8.5% at January 31, 1995 and
    1996 and 8.25% at October 31, 1996)........................................      3,858      7,299       9,388
  Other........................................................................        628        363       1,064
                                                                                 ---------  ---------  -----------
                                                                                    19,590     45,164      61,572
                                                                                 ---------  ---------  -----------
NON-INTEREST BEARING:
  Deere Credit Services........................................................     --         --           2,183
  Deere & Company..............................................................     33,991     45,147      35,796
  Other........................................................................     --          1,303       1,061
                                                                                 ---------  ---------  -----------
                                                                                    33,991     46,450      39,040
                                                                                 ---------  ---------  -----------
    Total......................................................................  $  53,581  $  91,614   $ 100,612
                                                                                 ---------  ---------  -----------
                                                                                 ---------  ---------  -----------
</TABLE>
    
 
6. NOTES PAYABLE AND LONG-TERM DEBT:
 
    BANKS AND OTHERS
 
    Notes payable and long-term debt to banks and others consisted of the
following (in thousands):
 
   
<TABLE>
<CAPTION>
                                                                                        JANUARY 31,
                                                                                    --------------------  OCTOBER 31,
                                                                                      1995       1996        1996
                                                                                    ---------  ---------  -----------
<S>                                                                                 <C>        <C>        <C>
Deere Credit Services rental equipment notes, due in various amounts through
 January 2000, interest at various rates from 8.25% to 9.0%, collateralized by
 rental equipment.................................................................  $  --      $   3,533   $   6,233
Bank lines of credit (see below)..................................................     --          3,472       2,433
Other.............................................................................        874      2,299       2,354
                                                                                    ---------  ---------  -----------
    Total.........................................................................        874      9,304      11,020
Less short-term notes and current maturities of long-term debt....................       (233)    (2,835)     (5,012)
                                                                                    ---------  ---------  -----------
                                                                                    $     641  $   6,469   $   6,008
                                                                                    ---------  ---------  -----------
                                                                                    ---------  ---------  -----------
</TABLE>
    
 
   
        The Company has bank lines of credit totaling $3,000,000 through May 1,
    1997 at variable interest rates. Bank lines of credit are guaranteed by the
    majority stockholder of the Company. During the fiscal years ended January
    31, 1994, 1995, and 1996, the highest balances outstanding under these lines
    were $562,000, $750,000, and $2,972,000, respectively. The weighted average
    interest rates on these lines during such periods were 6.86%, 7.94%, and
    8.41%, respectively.
    
 
                                      F-12
<PAGE>
6. NOTES PAYABLE AND LONG-TERM DEBT: (CONTINUED)
    AFFILIATES
 
    Notes payable and long-term debt due to affiliates consist of the following
(in thousands):
 
   
<TABLE>
<CAPTION>
                                                                                       JANUARY 31,
                                                                                   --------------------  OCTOBER 31,
                                                                                     1995       1996        1996
                                                                                   ---------  ---------  -----------
<S>                                                                                <C>        <C>        <C>
Ag Capital Company, bridge loans related to acquisition of net assets of Central
  Texas and Washington (See Note 13), interest based on prime (8.25%),
  collateralized by substantially all assets of the Company......................  $  --      $  --       $  10,100
Ag Capital Company, other, interest at 8.25%, collateralized by property and
  equipment......................................................................        611      1,334       5,638
Farmers Equipment Rental, Inc., interest at prime plus 1% (9.50% at January 31,
  1995) collateralized by inventory and equipment, paid in fiscal 1996...........      1,792     --          --
                                                                                   ---------  ---------  -----------
  Total..........................................................................      2,403      1,334      15,738
Less short-term notes and current maturities of long-term debt...................     (1,965)      (136)    (10,916)
                                                                                   ---------  ---------  -----------
                                                                                   $     438  $   1,198   $   4,822
                                                                                   ---------  ---------  -----------
                                                                                   ---------  ---------  -----------
</TABLE>
    
 
Future maturities of all debt as of January 31, 1996 are as follows (in
thousands):
 
<TABLE>
<S>                                                                  <C>
1997...............................................................  $   2,971
1998...............................................................      4,901
1999...............................................................      1,505
2000...............................................................        391
2001...............................................................        116
Thereafter.........................................................        754
                                                                     ---------
                                                                     $  10,638
                                                                     ---------
                                                                     ---------
</TABLE>
 
   
    The Company's debt agreements contain various restrictive covenants which,
among other matters, require the Company to maintain minimum net worth levels,
as defined, and place limits on additional indebtedness. The Company was in
compliance with all debt covenants at January 31, 1996 and October 31, 1996.
    
 
7. EMPLOYEE BENEFIT PLANS:
 
    401(k) EMPLOYEE SAVINGS PLAN
 
   
    The Company's employees participate in a 401(k) employee savings plan
sponsored by an affiliate which covers substantially all employees. The Company
matches a portion of employee contributions up to an annual maximum of $900 per
employee. Contributions to the plan by the Company were $121,000, $151,000, and
$194,000 for the fiscal years ended January 31, 1994, 1995, and 1996,
respectively, and $151,000 and $166,000 for the nine months ended October 31,
1995 and 1996, respectively.
    
 
    EMPLOYEE HEALTH BENEFIT TRUST
 
    The Company participates in a tax-exempt voluntary employee benefit trust
sponsored by an affiliate which provides health and dental benefits for
full-time employees. In the event of a deficiency in the trust, additional
monthly premiums could be assessed to the Company; however, management
anticipates no
 
                                      F-13
<PAGE>
7. EMPLOYEE BENEFIT PLANS: (CONTINUED)
substantial increases in premiums at the present time. The maximum liability to
the Company is limited by stop-loss insurance to the lesser of $35,000 per
employee or 120% of expected claims for the year.
 
8. INCOME TAXES:
 
    The Company has elected to be treated as an S corporation under the Internal
Revenue Code. Under this election, the Company is not directly subject to income
taxes. Instead, corporate taxable earnings are passed through to the
stockholders, who are responsible for any taxes which may be due.
 
   
    In connection with the pending reorganization and offering described in Note
13, both RDO and MVI will terminate their S corporation federal tax status and
change to C corporations and, accordingly, will be subject to federal and
certain state income taxes. Prior to such termination, the Company will
distribute to its current stockholders all, or a portion of, accumulated S
corporation earnings as of the termination date. Through January 31, 1996, the
amount of the undistributed accumulated Subchapter S corporation earnings was
approximately $15.0 million. Accrual of this distribution payable has been
reflected in the unaudited balance sheet as of October 31, 1996, adjusted for
the distribution. Additional undistributed Subchapter S corporation earnings of
$2.2 million have been declared but unpaid as of October 31, 1996.
    
 
   
    Pro forma net income and pro forma net income per share for the year ended
January 31, 1996, and for the nine months ended October 31, 1996, have been
determined assuming that the Company had been taxed as a C corporation for
federal and certain state income tax purposes for such periods.
    
 
   
    Unaudited pro forma income taxes represent the estimated income taxes that
would have been reported had the Company been a taxable entity for both federal
and state income tax purposes for the fiscal years ended January 31, 1994, 1995,
and 1996. The components of the unaudited pro forma income tax provision are
summarized as follows (in thousands):
    
 
<TABLE>
<CAPTION>
                                                                       YEAR ENDED JANUARY 31,
                                                                   -------------------------------
                                                                     1994       1995       1996
                                                                   ---------  ---------  ---------
<S>                                                                <C>        <C>        <C>
Currently payable:
  Federal........................................................  $   1,671  $   3,319  $   2,433
  State..........................................................        504        992        757
Deferred.........................................................        157       (386)        38
                                                                   ---------  ---------  ---------
Unaudited pro forma provision for income taxes...................  $   2,332  $   3,925  $   3,228
                                                                   ---------  ---------  ---------
                                                                   ---------  ---------  ---------
</TABLE>
 
   
    A reconciliation of taxes based on the federal statutory rate of 34% and the
unaudited pro forma provision for income taxes for the fiscal years ended
January 31, 1994, 1995, and 1996 is summarized as follows:
    
 
   
<TABLE>
<CAPTION>
                                                                               YEAR ENDED JANUARY 31,
                                                                        -------------------------------------
                                                                           1994         1995         1996
                                                                           -----        -----        -----
<S>                                                                     <C>          <C>          <C>
Income taxes at the federal statutory rate............................          34%          34%          34%
State income taxes, net of federal benefit............................           6            6            6
                                                                                --           --           --
Unaudited pro forma provision for income taxes........................          40%          40%          40%
                                                                                --           --           --
                                                                                --           --           --
</TABLE>
    
 
   
    Effective with the termination of the Company's S corporation status, the
Company will provide for deferred income taxes for cumulative temporary
differences between the tax basis and financial reporting basis of its assets
and liabilities at the date of termination. If the termination had occurred at
October 31, 1996, the net deferred income tax asset would have approximated
$850,000.
    
 
                                      F-14
<PAGE>
8. INCOME TAXES: (CONTINUED)
    The pro forma deferred tax asset consisted of the following temporary
differences between the financial statement carrying amounts and the tax basis
of assets and liabilities (in thousands):
 
<TABLE>
<CAPTION>
                                                                                   JANUARY 31,
                                                                               --------------------
                                                                                 1995       1996
                                                                               ---------  ---------
<S>                                                                            <C>        <C>
Deferred tax assets:
  Accruals and reserves......................................................  $     417  $     320
  Compensation accruals......................................................        384        480
  Other......................................................................         17          6
                                                                               ---------  ---------
    Total deferred tax assets................................................        818        806
Deferred tax liabilities:
  Property and equipment.....................................................       (191)      (249)
  Inventory..................................................................       (332)      (300)
                                                                               ---------  ---------
    Total deferred tax liabilities...........................................       (523)      (549)
                                                                               ---------  ---------
    Net deferred tax asset...................................................  $     295  $     257
                                                                               ---------  ---------
                                                                               ---------  ---------
</TABLE>
 
9. COMMITMENTS AND CONTINGENCIES:
 
    OPERATING LEASES
 
   
    The Company leases retail space and vehicles under various noncancelable
operating leases. The leases have varying terms and expire at various dates
through 2007. Generally, the leases require the Company to pay taxes, insurance
and maintenance costs. Rent expense was $1,033,000, $1,386,000, and $2,055,000
for fiscal 1994, 1995, and 1996, respectively, and $1,528,000 and $1,897,000 for
the nine months ended October 31, 1995 and 1996, respectively.
    
 
    Future minimum rental payments, by year, required under leases with initial
or remaining terms of one year or more consist of the following (in thousands):
 
<TABLE>
<S>                                                                   <C>
1997................................................................  $   1,746
1998................................................................      1,360
1999................................................................      1,112
2000................................................................        909
2001................................................................        843
Thereafter..........................................................      1,088
                                                                      ---------
                                                                      $   7,058
                                                                      ---------
                                                                      ---------
</TABLE>
 
    GUARANTEES
 
    The Company has guaranteed a portion of the remaining outstanding balances
of certain customer notes and lease contracts financed by credit companies. The
Company has made deposits with the finance
 
                                      F-15
<PAGE>
9. COMMITMENTS AND CONTINGENCIES: (CONTINUED)
companies to partially fund contingent liabilities which may come due. These
customer notes are collateralized by equipment. The contingent liability and
off-setting deposits are as follows (in thousands):
 
   
<TABLE>
<CAPTION>
                                                                       JANUARY 31, 1996            OCTOBER 31, 1996
                                                                  --------------------------  --------------------------
                                                                                  FINANCE                     FINANCE
                                                                  GUARANTEED     DEPOSITS     GUARANTEED     DEPOSITS
                                                                    AMOUNTS     RECEIVABLE      AMOUNTS     RECEIVABLE
                                                                  -----------  -------------  -----------  -------------
<S>                                                               <C>          <C>            <C>          <C>
Ag Capital Company (affiliate)..................................   $   1,862     $  --         $   3,442     $  --
Farmers Equipment Rental, Inc. (affiliate)......................       1,418        --               942        --
Deere Credit Services...........................................         771           745           847           847
Other...........................................................          25             3           224             6
                                                                  -----------        -----    -----------        -----
  Total.........................................................   $   4,076     $     748     $   5,455     $     853
                                                                  -----------        -----    -----------        -----
                                                                  -----------        -----    -----------        -----
</TABLE>
    
 
    MINIMUM REPURCHASE GUARANTEES
 
   
    The Company has entered into various sales agreements with certain customers
which are subject to repurchase agreements. Pursuant to these agreements, the
Company, at the discretion of the customer, may be required to repurchase
equipment at specified future dates at specified repurchase prices. With respect
to these agreements, the Company believes the estimated future retail values of
the equipment exceed the guaranteed repurchase prices. To the extent that
underlying agreements do not meet the criteria for full profit sales
recognition, the underlying profit is deferred and recognized over the term of
the repurchase agreements.
    
 
    The Company's existing repurchase agreements expire as follows (in
thousands):
 
<TABLE>
<S>                                                                   <C>
1997................................................................  $     270
1998................................................................        296
1999................................................................      1,640
2000................................................................      1,362
2001................................................................      3,250
Thereafter..........................................................      2,998
                                                                      ---------
  Total.............................................................  $   9,816
                                                                      ---------
                                                                      ---------
</TABLE>
 
10. RELATED-PARTY TRANSACTIONS:
 
    The Company has transactions with companies which are related through common
ownership. A summary of significant related-party transactions is as follows:
 
    a.  Ag Capital Company and Farmers Equipment Rental, Inc. provide financing
       to customers purchasing equipment, parts and repair service from the
       Company. The Company is contingently liable to these related entities on
       a portion of this customer financing as summarized in Note 9.
 
   
    b.  In addition, the Company has floor plan payables, notes payable and
       long-term debt owed to Ag Capital Company and Farmers Equipment Rental,
       Inc. to finance inventory as summarized in Notes 5 and 6. Interest
       expense paid to related entities totaled $771,000, $627,000, and $849,000
       in fiscal 1994, 1995, and 1996, respectively, and $727,000 and $829,000
       during the nine months ended October 31, 1995 and 1996, respectively.
    
 
    c.  The Company's notes receivable from affiliates are summarized in Note 4.
 
   
    d.  The Company had sales to related entities totaling $1,885,000,
       $3,450,000, and $5,492,000 in fiscal 1994, 1995, and 1996, respectively,
       and $3,000,000 and $4,931,000 during the nine months ended
    
 
                                      F-16
<PAGE>
10. RELATED-PARTY TRANSACTIONS: (CONTINUED)
   
       October 31, 1995 and 1996, respectively. The Company also leases certain
       retail space and vehicles from related entities. Total rent expense for
       these leases totaled $579,000, $737,000, and $1,089,000 in fiscal 1994,
       1995, and 1996, respectively, and $827,000 and $1,138,000 during the nine
       months ended October 31, 1995 and 1996, respectively.
    
 
11. SUPPLEMENTAL CASH FLOW DISCLOSURES:
 
    Supplemental cash flow disclosures for the Company are as follows (in
thousands):
 
   
<TABLE>
<CAPTION>
                                                                                                    NINE MONTHS ENDED
                                                                      YEAR ENDED JANUARY 31,           OCTOBER 31,
                                                                  -------------------------------  --------------------
                                                                    1994       1995       1996       1995       1996
                                                                  ---------  ---------  ---------  ---------  ---------
<S>                                                               <C>        <C>        <C>        <C>        <C>
Cash payments for interest......................................  $   1,436  $   1,937  $   3,820  $   2,329  $   4,015
Supplemental disclosures of noncash investing and financing
  activities:
  Increase in assets related to acquisitions of dealerships
    through issuance and assumption of debt and issuance of
    common stock................................................  $  --      $  --      $   9,991  $   9,991  $  11,325
  Dividends declared, accrued and unpaid........................  $  --      $  --      $  --      $  --      $   2,246
  Reduction of notes receivable from affiliates and other
    receivables through payment of dividends....................  $  --      $   3,088  $  --      $  --      $  --
  Conversion of long-term debt due to affiliates to common
    stock.......................................................  $   5,499  $  --      $  --      $  --      $  --
  Issuance of common stock in exchange for short-term note
    receivable from affiliate...................................  $   4,347  $  --      $  --      $  --      $  --
</TABLE>
    
 
12. SEGMENT INFORMATION:
 
   
    The Company's operations are classified into two business segments:
industrial and agricultural. The industrial operations include the sale,
service, and rental of industrial equipment to customers primarily in the
construction and utility industries and to units of government. Agricultural
operations include the sale, service, and rental of agricultural equipment
primarily to customers in the agricultural industry.
    
 
    Operating earnings by business segment are defined as revenues less
operating costs and expenses. Income and expense not allocated to business
segments include investment income, interest expense, and corporate
administrative costs.
 
   
    Identifiable assets are those used exclusively in the operations of each
business segment or which are allocated when used jointly. Corporate assets are
principally comprised of cash, short-term investments, certain property, plant,
and equipment and stockholder notes receivable which originated from the
Company's reorganization in fiscal 1994. These stockholder notes receivable of
$5.4 million and $921,000 in fiscal 1994 and 1995, respectively, have all been
repaid.
    
 
                                      F-17
<PAGE>
12. SEGMENT INFORMATION: (CONTINUED)
    The following tables show sales, operating income and other financial
information by business segment for the fiscal years 1994, 1995, and 1996 (in
thousands):
 
   
<TABLE>
<CAPTION>
                                                                        CORPORATE
                                              INDUSTRIAL  AGRICULTURAL  AND OTHER     TOTAL
                                              ----------  -----------  -----------  ----------
<S>                                           <C>         <C>          <C>          <C>
1994:
  Revenues..................................  $   86,721   $  57,391    $  --       $  144,112
  Operating income (loss)...................       4,234       3,436         (504)       7,166
  Depreciation..............................         423         245       --              668
  Identifiable assets.......................      48,990      28,962        5,389       83,341
  Capital expenditures......................         448         179       --              627
1995:
  Revenues..................................     110,546      73,364       --          183,910
  Operating income (loss)...................       6,709       4,796         (599)      10,906
  Depreciation..............................         388         239            7          634
  Identifiable assets.......................      59,573      37,110        1,632       98,315
  Capital expenditures......................         540         643           25        1,208
1996:
  Revenues..................................     138,972      84,585       --          223,557
  Operating income (loss)...................       6,604       4,826         (367)      11,063
  Depreciation..............................         750         307           28        1,085
  Identifiable assets.......................     102,289      45,591          213      148,093
  Capital expenditures......................       7,855       2,001          137        9,993
</TABLE>
    
 
   
13. PENDING OFFERING, CHANGE IN TAX STATUS, AND RECENT ACQUISITIONS:
    
 
    PROPOSED INITIAL PUBLIC OFFERING
 
   
    The Company has filed a Registration Statement with the Securities and
Exchange Commission for the sale of up to 4,830,000 shares (including the
Underwriters' over-allotment option to purchase up to 630,000 shares) of Class A
Common Stock (the Offering). The Company expects to use the net proceeds of this
Offering (estimated to be approximately $59.5 million) to fund the distribution
of accumulated S corporation dividends (see Note 8), repay certain notes issued
in connection with the acquisitions of Mega Equipment Company (Central Texas)
and Liberty Agricultural, Inc. (Washington) (see Acquisitions Completed
Subsequent to January 31, 1996 below), pay down inventory floor plan financing,
fund potential future acquisitions, and for general corporate purposes. The
over-allotment option, which will grant to the Underwriters an option to
purchase up to 630,000 additional shares of Class A Common Stock at the initial
public offering price, is exercisable for a period of 30 days from the effective
date.
    
 
   
    REORGANIZATION
    
 
   
    On January 2, 1997, the Company's Board of Directors approved the
reclassification and split of each share of common stock into 44.5 shares of
either Class A or Class B Common Stock to be effected immediately prior to the
Offering. This reclassification and stock split has been retroactively reflected
in the accompanying combined financial statements.
    
 
    CHANGE IN TAX STATUS
 
    The Company will terminate its S corporation federal tax election upon the
consummation of this Offering and, accordingly, will be subject to federal and
certain state income taxes as a C corporation from that date forward (see Note
8).
 
                                      F-18
<PAGE>
   
13. PENDING OFFERING, CHANGE IN TAX STATUS, AND RECENT ACQUISITIONS: (CONTINUED)
    
    STOCK INCENTIVE PLAN
 
    In connection with the proposed initial public offering, the Company will
adopt the 1996 Stock Incentive Plan (the Plan) to provide incentives to key
employees, directors, advisors, and consultants of the Company. The Plan, which
is administered by the Compensation Committee of the Board of Directors (the
Committee), will provide for an authorization of shares of common stock for
issuance thereunder such that the total number of shares available for issuance
under the Plan equals 10% of the total number of shares of Common Stock issued
and outstanding. Under the Plan, the Company may grant eligible recipients
incentive stock options, nonqualified stock options, restricted stock, stock
appreciation rights, stock awards, or any combination thereof. The Committee
establishes the exercise price of any stock options granted under the Plan.
 
   
    ACQUISITIONS COMPLETED SUBSEQUENT TO JANUARY 31, 1996
    
 
   
    Effective July 1, 1996, the Company acquired certain assets and assumed
certain liabilities of Mega Equipment Company (Central Texas), which consists of
three full-service industrial stores located in the Dallas/Fort Worth
metropolitan area and Waco, Texas. Total consideration for the net assets
acquired, which has been accounted for using the purchase method, was
approximately $8.4 million and was financed by debt from Ag Capital, which will
be repaid with a portion of the net proceeds from the proposed initial public
offering. Resulting goodwill of approximately $4.4 million is being amortized
over 30 years. The Company also acquired certain new equipment and parts
inventory from Deere to stock the Central Texas dealership. Total consideration
for such inventory of approximately $7.7 million was financed through Deere
floor plan financing arrangements. Central Texas' results of operations have
been included in the Company's results of operations beginning on July 1, 1996.
    
 
   
    Effective October 1, 1996, the Company purchased certain assets and assumed
certain liabilities of Liberty Agricultural, Inc. (Washington), a full-service
agricultural equipment dealership with two stores located in Pasco and
Sunnyside, Washington. The total purchase price for the net assets of Washington
was approximately $2.7 million and was financed with debt, a portion of which
will be repaid with the net proceeds from the proposed initial public offering.
The purchase agreement also calls for future contingent consideration of up to
$750,000 in the event certain performance criteria are met over a three-year
period. The Company anticipates accounting for the contingent consideration
paid, if any, as compensation expense. The Washington acquisition will be
accounted for under the purchase method and will result in goodwill of
approximately $1.6 million, which will be amortized over 30 years. Washington's
results of operations have been included in the Company's results of operations
beginning on October 1, 1996.
    
 
14. UNAUDITED QUARTERLY FINANCIAL DATA (IN THOUSANDS):
 
   
<TABLE>
<CAPTION>
                                                         QUARTER
                                        ------------------------------------------
                                          FIRST     SECOND      THIRD     FOURTH    TOTAL YEAR
                                        ---------  ---------  ---------  ---------  ----------
<S>                                     <C>        <C>        <C>        <C>        <C>
Fiscal 1995:
  Total revenues......................  $  45,472  $  49,732  $  48,713  $  39,993  $  183,910
  Gross profit........................      8,806      9,768      9,822      7,403      35,799
  Net income before income taxes......      2,566      3,376      2,461      1,410       9,813
Fiscal 1996:
  Total revenues......................     52,029     57,718     67,078     46,732     223,557
  Gross profit........................      9,765     10,863     12,480      9,610      42,718
  Net income before income taxes......      1,884      2,697      3,078        410       8,069
</TABLE>
    
 
                                      F-19
<PAGE>
                        RDO EQUIPMENT CO. AND AFFILIATE
 
            INTRODUCTION TO PRO FORMA UNAUDITED FINANCIAL STATEMENTS
 
   
                  FOR THE YEAR ENDED JANUARY 31, 1996 AND THE
                    NINE-MONTH PERIOD ENDED OCTOBER 31, 1996
    
 
   
    The following unaudited pro forma consolidated financial information
consists of pro forma unaudited consolidated statements of operations of the
Company for the fiscal year ended January 31, 1996 and for the nine-month period
ended October 31, 1996 and a pro forma consolidated balance sheet of the Company
as of October 31, 1996. The unaudited pro forma consolidated financial
statements give effect to the July 1, 1996 acquisition of certain net assets of
Mega Equipment Co. (Central Texas) and the October 1, 1996 acquisition of
certain net assets of Liberty Agricultural, Inc. (Washington). The pro forma
unaudited consolidated statements of operations give effect to such transactions
as if the transactions had occurred on February 1, 1995. The Central Texas and
Washington acquisitions have been reflected in the Company's historical balance
sheet as of October 31, 1996.
    
 
   
    Effective July 1, 1996, the Company acquired certain assets and assumed
certain liabilities of Central Texas. Total consideration for the acquisition,
which has been accounted for using the purchase method, was $8.4 million and was
financed by borrowings from an affiliated entity, all of which will be repaid
out of the net proceeds from the Offering. Resulting goodwill of approximately
$4.4 million is being amortized over 30 years. The Company acquired certain new
equipment and parts inventory from Deere to stock the Central Texas dealership.
Total consideration for such inventory of approximately $7.7 million was
financed through the John Deere floor plan financing arrangement.
    
 
   
    Effective October 1, 1996, the Company purchased certain assets and assumed
certain liabilities of Washington, a full-service agricultural equipment
dealership with two stores located in Pasco and Sunnyside, Washington. The
purchase price was approximately $2.7 million and was financed by debt, a
portion of which will be repaid out of the net proceeds from the Offering. The
acquisition will be accounted for using the purchase method. Resulting goodwill
of approximately $1.6 million will be amortized over 30 years.
    
 
   
    The unaudited pro forma consolidated statement of operations for the year
ended January 31, 1996, reflects the audited historical combined income
statement of the Company for the year ended January 31, 1996, the audited
historical income statement of Central Texas for the year ended December 31,
1995 and the unaudited historical income statement of Washington for its year
ended December 31, 1995. The unaudited pro forma consolidated statement of
operations for the nine months ended October 31, 1996, reflect the unaudited
historical combined financial statements of the Company as of the nine months
ended October 31, 1996, the unaudited historical statement of operations of
Central Texas for the five-month period preceding the Central Texas acquisition,
and the unaudited historical statement of operations of Washington for the
eight-month period preceding the Washington acquisition.
    
 
   
    The pro forma unaudited consolidated financial statements and accompanying
notes should be read in conjunction with the historical combined financial
statements and notes thereto appearing elsewhere or incorporated by reference in
this Registration Statement. The pro forma unaudited consolidated financial
statements do not purport to represent what the results of operations or
financial positions of what the Company would actually have been if the
aforementioned transactions had occurred on February 1, 1995 or on October 31,
1996 or at any future date.
    
 
                                      F-20
<PAGE>
                               RDO EQUIPMENT CO.
 
                       PRO FORMA UNAUDITED BALANCE SHEET
 
   
                             AS OF OCTOBER 31, 1996
    
 
                                 (IN THOUSANDS)
 
                                     ASSETS
 
   
<TABLE>
<CAPTION>
                                                                PRO FORMA           PRO
                                               THE COMPANY     ADJUSTMENTS         FORMA
                                               -----------   ---------------   -------------
<S>                                            <C>           <C>               <C>
CURRENT ASSETS:
  Cash and cash equivalents..................  $        18   $    --           $          18
  Accounts receivable........................       26,280        --                  26,280
  Inventories................................      125,766        --                 125,766
  Prepaid expenses...........................          312        --                     312
                                               -----------   ---------------   -------------
    Total current assets.....................      152,376        --                 152,376
 
PROPERTY AND EQUIPMENT, net..................       15,785        --                  15,785
DEFERRED INCOME TAXES........................      --                 850(1)             850
 
OTHER ASSETS:
  Deposits...................................        1,433        --                   1,433
  Goodwill and other intangibles, net........        6,512        --                   6,512
  Other......................................          606        --                     606
                                               -----------   ---------------   -------------
    Total assets.............................  $   176,712   $        850      $     177,562
                                               -----------   ---------------   -------------
                                               -----------   ---------------   -------------
 
                            LIABILITIES AND STOCKHOLDERS' EQUITY
CURRENT LIABILITIES:
  Floor plan payables........................  $   100,612   $    --           $     100,612
  Notes payable and current maturities of
    long-term debt--
    Banks and others.........................        5,012        --                   5,012
    Affiliates...............................       10,916        --                  10,916
  Accounts payable...........................        5,389        --                   5,389
  Accrued liabilities........................        5,917        --                   5,917
  Customer advance deposits..................        1,506        --                   1,506
  Distributions payable......................        2,246         15,000(2)          17,246
                                               -----------   ---------------   -------------
      Total current liabilities..............      131,598         15,000            146,598
                                               -----------   ---------------   -------------
LONG-TERM DEBT, net of current maturities:
  Banks and others...........................        6,008        --                   6,008
  Affiliates.................................        4,822        --                   4,822
                                               -----------   ---------------   -------------
    Total long-term debt.....................       10,830        --                  10,830
                                               -----------   ---------------   -------------
 
STOCKHOLDERS' EQUITY:
  Common stock...............................           84        --                      84
  Additional paid-in capital.................       16,216        --                  16,216
  Retained earnings..........................       17,984            850(1)           3,834
                                                                  (15,000)(2)
                                               -----------   ---------------   -------------
    Total stockholders' equity...............       34,284        (14,150)            20,134
                                               -----------   ---------------   -------------
    Total liabilities and stockholders'
      equity.................................  $   176,712   $        850      $     177,562
                                               -----------   ---------------   -------------
                                               -----------   ---------------   -------------
</TABLE>
    
 
                                      F-21
<PAGE>
                               RDO EQUIPMENT CO.
 
                   NOTES TO PRO FORMA UNAUDITED BALANCE SHEET
 
   
                             AS OF OCTOBER 31, 1996
    
 
   
                                 (IN THOUSANDS)
    
 
    Pro forma adjustments related to the Company's reorganization and change in
tax status:
 
   
    (1) Reflects a deferred income tax asset of $850, and a corresponding credit
       to retained earnings, as if the Company and Washington had converted to C
       corporations as of October 31, 1996.
    
 
   
    (2) Reflects $15,000 distribution to be paid to the existing stockholders,
       which represents substantially all of the previously undistributed,
       accumulated S corporation net income of the Company as of January 31,
       1996 and will be paid out of the proceeds of the Company's proposed
       initial public offering of common stock.
    
 
                                      F-22
<PAGE>
                               RDO EQUIPMENT CO.
 
                  PRO FORMA UNAUDITED STATEMENT OF OPERATIONS
 
                      FOR THE YEAR ENDED JANUARY 31, 1996
 
   
                    (IN THOUSANDS EXCEPT PER SHARE AMOUNTS)
    
 
   
<TABLE>
<CAPTION>
                                                                CENTRAL
                                                   THE           TEXAS        WASHINGTON      PRO FORMA           PRO
                                                 COMPANY      ACQUISITION    ACQUISITION     ADJUSTMENTS         FORMA
                                               ------------   ------------   ------------   --------------   -------------
<S>                                            <C>            <C>            <C>            <C>              <C>
REVENUES:
  Wholegoods sales...........................  $    164,054   $    20,769    $    10,137    $    (2,200)(1)  $     192,760
  Parts and service..........................        58,998         7,280          5,935        --                  72,213
  Rental.....................................           505       --             --             --                     505
                                               ------------   ------------   ------------       -------      -------------
    Total revenues...........................       223,557        28,049         16,072         (2,200)           265,478
Cost of sales................................       180,839        22,054         12,234         (2,200)(1)        212,824
                                                                                                   (103)(2)
                                               ------------   ------------   ------------       -------      -------------
Gross profit.................................        42,718         5,995          3,838            103             52,654
Selling, general and administrative expense..        31,655         5,468          3,008         (1,765)(3)         38,858
                                                                                                    175(4)
                                                                                                    240(5)
                                                                                                     77(6)
                                               ------------   ------------   ------------       -------      -------------
Operating income.............................        11,063           527            830          1,376             13,796
Interest expense.............................        (3,817)         (423)          (361)          (662)(7)         (1,584)
                                                                                                  3,679(8)
Interest income..............................           823           155             53        --                   1,031
                                               ------------   ------------   ------------       -------      -------------
Net income before income taxes...............         8,069           259            522          4,393             13,243
Provision for income taxes(9)................         3,228            96            193          1,780              5,297
                                               ------------   ------------   ------------       -------      -------------
Net income...................................  $      4,841   $       163    $       329    $     2,613      $       7,946
                                               ------------   ------------   ------------       -------      -------------
                                               ------------   ------------   ------------       -------      -------------
 
Net income per common share..................                                                                $         .63
                                                                                                             -------------
                                                                                                             -------------
Weighted average shares outstanding..........                                                                       12,570(10)
                                                                                                             -------------
                                                                                                             -------------
</TABLE>
    
 
  See the accompanying notes to pro forma unaudited statements of operations.
 
                                      F-23
<PAGE>
                               RDO EQUIPMENT CO.
 
                  PRO FORMA UNAUDITED STATEMENT OF OPERATIONS
 
   
                   FOR THE NINE MONTHS ENDED OCTOBER 31, 1996
    
 
   
                    (IN THOUSANDS EXCEPT PER SHARE AMOUNTS))
    
 
   
<TABLE>
<CAPTION>
                                                                CENTRAL
                                                   THE           TEXAS        WASHINGTON      PRO FORMA           PRO
                                                 COMPANY      ACQUISITION    ACQUISITION     ADJUSTMENTS         FORMA
                                               ------------   ------------   ------------   --------------   -------------
<S>                                            <C>            <C>            <C>            <C>              <C>
REVENUES:
  Wholegoods sales...........................  $    170,036   $    11,088    $     9,920    $   --           $     191,044
  Parts and service..........................        57,322         2,333          5,222        --                  64,877
  Rental.....................................         1,902       --             --             --                   1,902
                                               ------------   ------------   ------------        ------      -------------
    Total revenues...........................       229,260        13,421         15,142        --                 257,823
Cost of sales................................       186,451        10,620         11,510        --                 208,581
                                               ------------   ------------   ------------        ------      -------------
Gross profit.................................        42,809         2,801          3,632        --                  49,242
Selling, general and administrative expense..        29,492         1,567          2,540            105(4)          33,908
                                                                                                    180(5)
                                                                                                     24(6)
                                               ------------   ------------   ------------        ------      -------------
Operating income.............................        13,317         1,234          1,092           (309)            15,334
Interest expense.............................        (4,116)         (352)          (221)          (317)(7)         (2,247)
                                                                                                  2,759(8)
Interest income..............................           633           110             73        --                     816
                                               ------------   ------------   ------------        ------      -------------
Net income before income taxes...............         9,834           992            944          2,133             13,903
Provision for income taxes(9)................         3,934           367            349            911              5,561
                                               ------------   ------------   ------------        ------      -------------
Net income...................................  $      5,900   $       625    $       595    $     1,222      $       8,342
                                               ------------   ------------   ------------        ------      -------------
                                               ------------   ------------   ------------        ------      -------------
 
Net income per common share..................                                                                $         .66
                                                                                                             -------------
                                                                                                             -------------
Weighted average shares outstanding..........                                                                       12,555(10)
                                                                                                             -------------
                                                                                                             -------------
</TABLE>
    
 
  See the accompanying notes to pro forma unaudited statements of operations.
 
                                      F-24
<PAGE>
                               RDO EQUIPMENT CO.
 
             NOTES TO PRO FORMA UNAUDITED STATEMENTS OF OPERATIONS
 
   
     YEAR ENDED JANUARY 31, 1996 AND THE NINE MONTHS ENDED OCTOBER 31, 1996
    
 
 (1) To reflect reclassification of certain Central Texas revenues and costs of
    goods sold to a basis consistent with the Company's.
 
 (2) To reflect the current year impact of the conversion of Central Texas and
    Washington from LIFO to FIFO.
 
   
 (3) To eliminate salary and bonus payments made to the previous owner of
    Central Texas who was not retained as an employee after the acquisition, net
    of estimated compensation to be paid to a new general manager.
    
 
   
 (4) Reflects amortization of $6.0 million of goodwill over 30 years arising
    from the acquisitions of Central Texas and Washington.
    
 
   
 (5) Reflects increase in rent expense related to new leases on buildings used
    in the Washington operations.
    
 
   
 (6) Reflects the net change in depreciation expense associated with certain
    assets not acquired, and the write-up to fair market value of certain assets
    acquired, from Central Texas and Washington.
    
 
   
 (7) The pro forma adjustments to interest expense arising from the acquisitions
    of Central Texas and Washington are presented below (in thousands):
    
 
   
<TABLE>
<CAPTION>
                                                                                    NINE MONTHS
                                                                   YEAR ENDED      ENDED OCTOBER
                                                                JANUARY 31, 1996     31, 1996
                                                                -----------------  -------------
<S>                                                             <C>                <C>
Eliminate interest on debt not assumed........................      $    (254)       $    (200)
Interest on acquisition debt..................................            916              517
                                                                        -----            -----
  Pro forma interest adjustment...............................      $     662        $     317
                                                                        -----            -----
                                                                        -----            -----
</TABLE>
    
 
   
 (8) Eliminates interest expense on acquisition debt and floor plan financing
    which is to be paid with proceeds of the Company's proposed initial public
    offering of common stock.
    
 
   
 (9) To provide for federal and state income tax expense as if the Company,
    Central Texas and Washington had been taxed as C corporations for all
    periods presented at rates which reflect the federal statutory rate plus the
    net effect of state taxes.
    
 
   
(10) Reflects the shares of common stock issued to reduce acquisition debt and
    floor plan financing and to pay the $15.0 million S corporation
    distribution.
    
 
                                      F-25
<PAGE>
                                    [PHOTOS]
 
    [inside back cover: four photos, one depicting a harvester and three
depicting various store locations]
<PAGE>
No dealer, salesperson or other person has been authorized to give any
information or to make any representation not contained in this Prospectus and,
if given or made, such information or representation must not be relied upon as
having been authorized by the Company or any Underwriter. This Prospectus does
not constitute an offer to sell or a solicitation of an offer to buy any of the
securities offered hereby in any jurisdiction to any person to whom it is
unlawful to make such offer in such jurisdiction. Neither the delivery of this
Prospectus nor any sale made hereunder shall, under any circumstances, create
any implication that the information herein is correct as of any time subsequent
to the date hereof or that there has been no change in the affairs of the
Company since such date.
 
                                 --------------
 
                               TABLE OF CONTENTS
 
   
<TABLE>
<CAPTION>
                                                                            Page
                                                                            ----
<S>                                                                         <C>
Prospectus Summary........................................................    3
Risk Factors..............................................................    9
Use of Proceeds...........................................................   18
S Corporation Distributions...............................................   18
Reincorporation...........................................................   19
Dividend Policy...........................................................   19
Dilution..................................................................   20
Capitalization............................................................   22
Selected Combined and Pro Forma Financial and Operating Data..............   23
Management's Discussion and Analysis of Financial Condition and Results of
  Operations..............................................................   26
Business..................................................................   36
Management................................................................   49
Certain Relationships and Related Transactions............................   55
Principal Stockholders....................................................   58
Description of Capital Stock..............................................   59
Shares Eligible for Future Sale...........................................   61
Underwriting..............................................................   63
Notice to Canadian Residents..............................................   64
Legal Matters.............................................................   65
Experts...................................................................   65
Additional Information....................................................   66
Index to Financial Statements.............................................  F-1
</TABLE>
    
 
                                 --------------
 
   
Until              , 1997 (25 days after the commencement of the Offering), all
dealers effecting transactions in the registered securities, whether or not
participating in this distribution, may be required to deliver a Prospectus.
This is in addition to the obligation of dealers to deliver a Prospectus when
acting as underwriters and with respect to their unsold allotments or
subscriptions.
    
 
   
                                4,200,000 SHARES
    
 
   
                                     [LOGO]
 
                              CLASS A COMMON STOCK
                                ($.01 par value)
    
 
                                   PROSPECTUS
 
   
                           CREDIT SUISSE FIRST BOSTON
                                 DAIN BOSWORTH
                                  INCORPORATED
    
<PAGE>
                                    PART II
                     INFORMATION NOT REQUIRED IN PROSPECTUS
 
ITEM 13.  OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION.
 
   
    The following table sets forth the costs and expenses, other than
underwriting discounts and commissions, payable by the Company in connection
with the sale of Class A Common Stock being registered. All of the amounts shown
are estimates, except the SEC registration fee, the NASD filing fee and the NYSE
listing fee.
    
 
   
<TABLE>
<CAPTION>
                                                                                  AMOUNT TO BE
                                                                                      PAID
                                                                                  ------------
<S>                                                                               <C>
SEC registration fee............................................................  $     24,882
NASD filing fee.................................................................         8,711
NYSE listing fee................................................................        91,600
Blue Sky fees and expenses......................................................        15,000
Legal fees and expenses.........................................................       280,000
Accounting fees and expenses....................................................       265,000
Printing expenses...............................................................       225,000
Transfer agent fees.............................................................         2,500
Miscellaneous...................................................................        87,307
                                                                                  ------------
    Total.......................................................................  $  1,000,000
                                                                                  ------------
                                                                                  ------------
</TABLE>
    
 
ITEM 14.  INDEMNIFICATION OF DIRECTORS AND OFFICERS.
 
    Under the DGCL, a corporation may indemnify any person who was or is a party
or is threatened to be made a party to an action (other than an action by or in
the right of the corporation) by reason of the fact that he is or was a
director, officer, employee or agent of the corporation, or is or was serving at
the corporation's request, as a director, officer, employee or agent of another
corporation or other enterprise, against expenses (including attorneys' fees)
that are actually and reasonably incurred by him ("Expenses"), and judgments,
fines and amounts paid in settlement of such action, provided that he acted in
good faith and in a manner he reasonably believed to be in or not opposed to the
corporation's best interests and, with respect to any criminal action or
proceeding, had no reasonable cause to believe that his conduct was unlawful.
Although the DGCL permits a corporation to indemnify any person referred to
above against Expenses in connection with the defense or settlement of an action
by or in the right of the corporation, provided that he acted in good faith and
in a manner he reasonably believed to be in or not opposed to the corporation's
best interests, if such person has been judged liable to the corporation,
indemnification is only permitted to the extent that the Court of Chancery (or
the court in which the action was brought) determines that, despite the
adjudication of liability, such person is entitled to indemnify for such
Expenses as the court deems proper. The determination as to whether a person
seeking indemnification has met the required standard of conduct is to be made
(1) by a majority vote of the directors who are not parties to such action, suit
or proceeding, even though less than a quorum, (2) if there are no such
directors or if such directors so direct, by independent legal counsel in a
written opinion, or (3) by the stockholders. The DGCL also provides for
mandatory indemnification of any director, officer, employee or agent against
Expenses to the extent such person has been successful in any proceeding covered
by the statute. In addition, the DGCL provides the general authorization of
advancement of a director's or officer's litigation expenses in lieu of
requiring the authorization of such advancement by the board of directors in
specific cases, and that indemnification and advancement of expenses provided by
the statute shall not be deemed exclusive of any other rights to which those
seeking indemnification or advancement of expenses may be entitled under any
bylaw, agreement or otherwise.
 
                                      II-1
<PAGE>
    The Company's By-Laws provide for indemnification of the Company's directors
and officers, to the fullest extent not prohibited by DGCL.
 
    The Company has entered into agreements to indemnify its directors and
certain officers, in addition to the indemnification provided for in the
Company's By-Laws. These agreements, among other things, indemnify the Company's
directors and selected officers for all direct and indirect expenses and costs
(including, without limitation, all reasonable attorneys' fees and related
disbursement, other out of pocket costs and reasonable compensation for time
spent by such persons for which they are not otherwise compensated by the
Company or any third person) and liabilities of any type whatsoever (including,
but not limited to, judgments, fines and settlement fees) actually and
reasonably incurred by such person in connection with either the investigation,
defense, settlement or appeal of any threatened, pending or completed action,
suit or other proceeding, including any action by or in the right of the
corporation, arising out of such person's services as a director, officer,
employee or other agent of the Company, any subsidiary of the Company or any
other company or enterprise to which the person provides services at the request
of the Company if such director or officer acted in good faith and in a manner
he or she reasonably believed to be in, or not opposed to the best interests of
the Company and, with respect to any criminal action or proceeding, if he or she
had no reasonable cause to believe his or her conduct was unlawful.
 
    Under the terms of the Underwriting Agreement, the Underwriters have agreed
to indemnify, under certain conditions, the Company, its directors, certain of
its officers and persons who control the Company within the meaning of the
Securities Act of 1933, as amended (the "Securities Act") against certain
liabilities.
 
ITEM 15.  RECENT SALES OF UNREGISTERED SECURITIES.
 
   
    The descriptions of issuances of securities set forth below have been
adjusted to reflect the 44.5-for-one stock split and share exchange to be
effected pursuant to the Company's reincorporation in Delaware in January 1997.
    
 
   
    1.  Effective in January 1997, the Company reincorporated in Delaware and
completed a 44.5-for-one stock split so that each shareholder other than Ronald
D. Offutt received 44.5 shares of Class A Common Stock and Mr. Offutt received
44.5 shares of Class B Common Stock of the new Delaware corporation in exchange
for each share of the North Dakota corporation.
    
 
   
    2.  In October 1996, the Company agreed to acquire all of the outstanding
stock of MVI in exchange for the issuance of 191,725 shares of Class B Common
Stock to Mr. Offutt.
    
 
   
    3.  On November 17, 1995, the Company issued 233,559 shares of Class B
Common Stock to Ronald D. Offutt in exchange for all of his shares of Cass
County Equipment Co. ("CCE"). The balance of the outstanding shares of CCE were
owned by the Company. CCE was merged into the Company pursuant to Articles of
Merger, filed with the North Dakota Secretary of State on November 28, 1995.
    
 
   
    4.  On February 1, 1995, the Company sold an aggregate of 20,383 shares of
Class A Common Stock to certain existing stockholders of the Company at
approximately $3.31 per share for an aggregate consideration of $67,482 in the
following amounts: David Chandler (7,521 shares) and Larry Kerkhoff (12,862
shares). These shares were subsequently repurchased by the Company on October
31, 1996 for an aggregate consideration of $67,482.
    
 
   
    5.  On January 1, 1994, the Company sold 917,458 shares of Class B Common
Stock to Ronald D. Offutt for an aggregate consideration of $2,600,000 paid for
by delivery of a promissory note, due December 31, 1994, with an interest rate
of 7% per annum.
    
 
   
    6.  On January 1, 1994, the Company also sold an aggregate of 616,471 shares
of Class A Common Stock to certain individuals at $2.83 per share for an
aggregate consideration of $1,747,017 in the following
    
 
                                      II-2
<PAGE>
   
amounts: Larry Scott (214,777 shares), H. David Frambers (106,142 shares), Larry
Kerkhoff (126,347 shares), David Chandler (65,421 shares), and Betty Lou Scott
(103,784 shares).
    
 
   
    7.  On November 1, 1993, the Company issued 1,940,347 shares of Class B
Common Stock at $2.83 per share, to Ronald D. Offutt in consideration of Mr.
Offutt's assumption of $5,498,646 of debt owed by the Company to R.D. Offutt
Company and certain of its affiliates.
    
 
   
    8.  In connection with the merger, effective as of October 31, 1993, as
amended, of Lisbon Equipment Co., Fargo Implement, Inc., McClean County
Implement, Inc., and Central Dakota Equipment Co., each a North Dakota
corporation, Red River Implement Company, Inc. and Midwest Machinery, Inc., each
a Minnesota corporation, Brown Implement Co., a South Dakota corporation, and
Arizona Industrial Machinery Company, an Arizona corporation, with and into the
Company, the Company issued shares of Common Stock in consideration for shares
of stock of the acquired companies surrendered in the merger as follows: Ronald
D. Offutt (4,175,403 shares of Class B Common Stock), John H. Hastings (161,060
shares of Class A Common Stock), Ronald Becker (52,827 shares of Class A Common
Stock), Paul T. Horn (30,575 shares of Class A Common Stock), and Allan F. Knoll
(30,575 shares of Class A Common Stock).
    
 
    No underwriting commissions or discounts were paid with respect to the sales
of unregistered securities described herein.
 
    The issuances of the securities set forth in this Item 15 were deemed to be
exempt from registration in reliance on Section 4(2) of the Securities Act as
transactions by an issuer not involving any public offering. In all such
transactions that relied upon the exemption set forth in Section 4(2) of the
Securities Act, the recipients of securities represented their intentions to
acquire the securities for investment only and not with a view to or for sale in
connection with any distribution thereof and appropriate legends were affixed to
the securities issued in such transactions. All recipients had adequate access,
through their relationships with the Company, to information about the Company.
 
ITEM 16.  EXHIBITS AND FINANCIAL STATEMENT SCHEDULES.
 
    (a) Exhibits.
 
   
<TABLE>
<CAPTION>
EXHIBIT NO.
- -----------
<C>          <S>
      1.1.   Form of Underwriting Agreement
 
     *3.1.   Certificate of Incorporation of the Registrant (to be effective upon reincorporation in Delaware)
 
     *3.2.   Bylaws of the Registrant (to be effective upon reincorporation in Delaware)
 
      4.1.   Certificate of Incorporation and Bylaws of the Registrant. (See Exhibits 3.1 and 3.2 above)
 
    **4.2.   Specimen of certificate representing Class A Common Stock, $.01 par value, of the Registrant
 
    **4.3.   Specimen of certificate representing Class B Common Stock, $.01 par value, of the Registrant
 
    **5.1.   Opinion of Oppenheimer Wolff & Donnelly regarding legality of the Common Stock being registered
 
    *10.1.   Agreement between Ronald D. Offutt, RDO Equipment Co., John Deere Company, and John Deere Industrial
              Equipment Company
 
     10.2.   Form of Deere Agricultural Dealer Agreement Package
 
     10.3.   Form of Deere Industrial Dealer Agreement Package
 
     10.4.   Loan Agreement, Seasonal Note, and Security Agreement between Ag Capital Company and the Registrant,
              dated July 25, 1996.
 
     10.5.   Loan Agreement and Seasonal Note between Ag Capital Company and Minnesota Valley Irrigation, Inc.,
              dated August 26, 1996
</TABLE>
    
 
                                      II-3
<PAGE>
   
<TABLE>
<CAPTION>
EXHIBIT NO.
- -----------
<C>          <S>
     10.6    Deere Agricultural Dealer Finance Agreement
 
     10.7.   Deere Industrial Dealer Finance Agreement
 
     10.8.   RDO Equipment Co. 1996 Stock Incentive Plan
 
     10.9.   Form of Indemnification Agreement, among the Company and its executive officers and directors
 
    *10.10.  Corporate Services Agreement, between RDO Equipment Co. and R.D. Offutt Company, dated as of November
              1, 1996
 
     10.11.  Letter of Intent between the Company and Liberty Agriculture, Inc.
 
     10.12   Intentionally omitted
 
     10.13   Agreement and Plan of Merger, by and between RDO Equipment Co. (North Dakota) and RDO Equipment Co.
              (Delaware)
 
    *10.14   Tax Agreement Relating to S Corporation Distributions
 
    *10.15   Agreement between RDO Equipment Co., John Deere Company, and John Deere Industrial Equipment Company
 
    *11.1.   Statement re Computation of Per Share Earnings
 
    *16.1    Letter re Change in Certifying Accountant
 
    *23.1.   Consent of Arthur Andersen LLP
 
    *23.2.   Consent of Eide Helmeke PLLP
 
     23.3.   Consent of Oppenheimer Wolff and Donnelly (included in Exhibit 5.1)
 
     24.1.   Powers of Attorney (see page II-5) (previously filed)
 
     27.1.   Financial Data Schedule
 
    *99.1    Consent of Bradford M. Freeman pursuant to Rule 438
 
    *99.2    Consent of Ray A. Goldberg, pursuant to Rule 438
 
    *99.3    Consent of Norman M. Jones, pursuant to Rule 438
 
    *99.4    Consent of James D. Watkins, pursuant to Rule 438
</TABLE>
    
 
- ------------------------
 
   
*   Denotes documents filed herewith.
    
 
   
**  To be filed by amendment.
    
 
    (b) Financial Statement Schedules.
 
    Inapplicable.
 
ITEM 17.  UNDERTAKINGS.
 
    The undersigned Registrant hereby undertakes to provide to the Underwriters
at the closing specified in the Underwriting Agreement certificates in such
denominations and registered in such names as required by the Underwriters to
permit prompt delivery to each purchaser.
 
    Insofar as indemnification for liabilities arising under the Securities Act
may be permitted to directors, officers and controlling persons of the
Registrant pursuant to the Delaware General Corporation Law, the Certificate of
Incorporation or the Bylaws of Registrant, the Underwriting Agreement, or
otherwise, Registrant has been advised that in the opinion of the Securities and
Exchange Commission such indemnification is against public policy as expressed
in the Securities Act and is, therefore, unenforceable. In the event that a
claim for indemnification against such liabilities (other than the payment by
Registrant
 
                                      II-4
<PAGE>
of expenses incurred or paid by a director, officer or controlling person of
Registrant in the successful defense of any action, suit or proceeding) is
asserted by such director, officer or controlling person in connection with the
securities being registered, Registrant will, unless in the opinion of its
counsel the matter has been settled by controlling precedent, submit to a court
of appropriate jurisdiction the question whether such indemnification by it is
against public policy as expressed in the Securities Act and will be governed by
the final adjudication of such issue.
 
    The undersigned Registrant hereby undertakes that:
 
        (1) For purposes of determining any liability under the Securities Act,
    the information omitted from the form of Prospectus filed as part of this
    Registration Statement in reliance upon Rule 430A and contained in a form of
    Prospectus filed by Registrant pursuant to Rule 424(b)(1) or (4) or 497(h)
    under the Securities Act shall be deemed to be part of this Registration
    Statement as of the time it was declared effective.
 
        (2) For the purpose of determining any liability under the Securities
    Act, each post-effective amendment that contains a form of Prospectus shall
    be deemed to be a new Registration Statement relating to the securities
    offered therein, and the offering of such securities at that time shall be
    deemed to be the initial bona fide offering thereof.
 
                                      II-5
<PAGE>
                                   SIGNATURES
 
   
    Pursuant to the requirements of the Securities Act of 1933, the Registrant
has duly caused this Amendment No. 1 to the Registration Statement on Form S-1
to be signed on its behalf by the undersigned, thereunto duly authorized, in the
City of Fargo, State of North Dakota on January 3, 1997.
    
 
   
                                RDO EQUIPMENT CO.
 
                                By              /s/ RONALD D. OFFUTT
                                     ------------------------------------------
                                                  Ronald D. Offutt
                                               CHIEF EXECUTIVE OFFICER
 
    
 
   
    Pursuant to the requirements of the Securities Act of 1933, this Amendment
No. 1 to the Registration Statement has been signed on January 3, 1997, by the
following persons in the capacities indicated.
    
 
   
           NAME AND SIGNATURE                             TITLE
- ----------------------------------------  --------------------------------------
 
          /s/ RONALD D. OFFUTT            Chairman, Chief Executive Officer, and
- ----------------------------------------   Director (principal executive
            Ronald D. Offutt               officer)
 
            /s/ PAUL T. HORN              President, Chief Operating Officer,
- ----------------------------------------   and Director
              Paul T. Horn
 
           /s/ ALLAN F. KNOLL             Chief Financial Officer, Secretary,
- ----------------------------------------   and Director (principal financial
             Allan F. Knoll                officer)
 
            /s/ MARK A. DODA              Controller (principal accounting
- ----------------------------------------   officer)
              Mark A. Doda
 
    
 
                                      II-6
<PAGE>
                               INDEX TO EXHIBITS
 
   
<TABLE>
<CAPTION>
 EXHIBITS                                                                                                     PAGE
- -----------                                                                                                 ---------
<C>          <S>                                                                                            <C>
      1.1.   Form of Underwriting Agreement...............................................................
     *3.1.   Certificate of Incorporation of the Registrant (to be effective upon reincorporation in
               Delaware)..................................................................................
     *3.2.   Bylaws of the Registrant (to be effective upon reincorporation in Delaware)..................
      4.1.   Certificate of Incorporation and Bylaws of the Registrant. (See Exhibits 3.1 and 3.2
               above).....................................................................................
    **4.2.   Specimen of certificate representing Class A Common Stock, $.01 par value, of the
               Registrant.................................................................................
    **4.3.   Specimen of certificate representing Class B Common Stock, $.01 par value, of the
               Registrant.................................................................................
    **5.1.   Opinion of Oppenheimer Wolff & Donnelly regarding legality of the Common Stock being
               registered.................................................................................
    *10.1.   Agreement between Ronald D. Offutt, RDO Equipment Co., John Deere Company, and John Deere
               Industrial Equipment Company...............................................................
     10.2.   Form of Deere Agricultural Dealer Agreement Package..........................................
     10.3.   Form of Deere Industrial Dealer Agreement Package............................................
     10.4.   Loan Agreement, Seasonal Note, and Security Agreement between Ag Capital Company and the
               Registrant, dated July 25, 1996............................................................
     10.5.   Loan Agreement and Seasonal Note between Ag Capital Company and Minnesota Valley Irrigation,
               Inc., dated August 26, 1996................................................................
     10.6    Deere Dealer Agricultural Finance Agreement..................................................
     10.7.   Deere Dealer Industrial Finance Agreement....................................................
     10.8.   RDO Equipment Co. 1996 Stock Incentive Plan..................................................
     10.9.   Form of Indemnification Agreement, among the Company and its executive officers and
               directors..................................................................................
    *10.10.  Corporate Services Agreement, between RDO Equipment Co. and R.D. Offutt Company, dated as of
               November 1, 1996...........................................................................
     10.11.  Letter of Intent between the Company and Liberty Agriculture, Inc............................
     10.12   Intentionally omitted........................................................................
     10.13   Agreement and Plan of Merger, by and between RDO Equipment Co. (North Dakota) and RDO
               Equipment Co. (Delaware)...................................................................
    *10.14   Tax Agreement Relating to S Corporation Distributions........................................
    *10.15   Agreement between RDO Equipment Co., John Deere Company and John Deere Industrial Equipment
               Company....................................................................................
    *11.1.   Statement re Computation of Per Share Earnings...............................................
    *16.1    Letter re Change in Certifying Accountant....................................................
    *23.1.   Consent of Arthur Andersen LLP...............................................................
    *23.2.   Consent of Eide Helmeke PLLP.................................................................
     23.3.   Consent of Oppenheimer Wolff and Donnelly (included in Exhibit 5.1)..........................
     24.1.   Powers of Attorney (see page II-5) (previously filed)........................................
     27.1.   Financial Data Schedule......................................................................
    *99.1    Consent of Bradford Freeman, pursuant to Rule 438............................................
    *99.2    Consent of Ray A. Goldberg, pursuant to Rule 438.............................................
    *99.3    Consent of Norman M. Jones, pursuant to Rule 438.............................................
    *99.4    Consent of James D. Watkins, pursuant to Rule 438............................................
</TABLE>
    
 
- ------------------------
 
   
*   Filed herewith.
    
 
   
**  To be filed by amendment.
    

<PAGE>
                          CERTIFICATE OF INCORPORATION
                                       OF
                          RDO EQUIPMENT CO. - DELAWARE


                                     ARTICLE
                                       I.
The name of this corporation is RDO Equipment Co. - Delaware (the
"Corporation").

                                     ARTICLE
                                       II.

The address of its registered office in the State of Delaware is 1209 Orange
Street, in the City of Wilmington, County of New Castle.  The name of its
registered agent is The Corporation Trust Company.

                                     ARTICLE
                                      III.

The purpose of the Corporation is to engage in any lawful act or activity for
which corporations may be organized under the General Corporation Law of
Delaware.

                                     ARTICLE
                                       IV.
   
The aggregate number of shares of stock which the Corporation shall have 
authority to issue is Twenty-eight Million (28,000,000) shares, of which 
Twenty Million (20,000,000) shares shall be designated Class A Common Stock, 
$.01 par value ("Class A Common Stock"), Seven Million Five Hundred Thousand 
(7,500,000) shares shall be designated Class B Common Stock, $.01 par value 
("Class B Common Stock"), and Five Hundred Thousand (500,000) shares shall be 
designated preferred stock, no par value ("Preferred Stock").
    
     1.   COMMON STOCK.  The Class A Common Stock and the Class B Common Stock
shall be identical in all respects and shall have equal rights and privileges,
except as otherwise provided in this Article IV.

     2.   PREFERRED STOCK.  The Preferred Stock may be issued from time to time
in one or more series, each of which series shall have such distinctive
designation or title and such number of shares as shall be fixed by the Board of
Directors prior to the issuance of any shares thereof.  Each such series of
Preferred Stock shall have such voting powers, full or limited, or no voting
powers, and such preferences and relative, participating, optional or other
special rights, and such qualifications, limitations or restrictions thereof, as
shall be stated and expressed in the resolution or resolutions providing for the
issue of such series of Preferred Stock as may be adopted from time to time by
the Board of Directors prior to the issuance of any shares thereof pursuant to
the authority hereby expressly vested in it.  The Board of Directors is further
authorized to increase or decrease (but not below the number of shares
outstanding) the number of shares of any series of Preferred Stock subsequent to
the issuance of shares of that series.  In case the number of shares of any
series shall be so decreased, the shares constituting such decrease shall resume
the status of which they had prior to the adoption of the resolution originally 
fixing the number of shares of such series.  Except as may be provided in the
resolution or resolutions of the Board of Directors 

<PAGE>

creating any series of Preferred Stock, the shares of the Class A Common 
Stock and Class B Common Stock shall have the exclusive right to vote for the 
election and removal of directors and for all other purposes.  

     3.   DIVIDENDS ON COMMON STOCK.  Dividends may be paid on either or both
the Class A Common Stock and Class B Common Stock as and when declared by the
Board of Directors of the Corporation out of funds of the Corporation legally
available for the payment of dividends, except that so long as any shares of
Class B Common Stock are outstanding:

          (a)  No dividend (other than a dividend payable in shares of the
     Corporation in the manner provided in paragraph 3(b) below) shall be
     declared or paid upon either class of Common Stock unless such dividend, at
     the same rate per share, is simultaneously declared and paid upon both
     classes of Common Stock.  

          (b)  Stock dividends declared and paid on the Class A Common Stock
     shall be payable solely in shares of Class A Common Stock and stock
     dividends declared and paid on the Class B Common Stock shall be payable
     solely in shares of Class B Common Stock.  No stock dividend may be
     declared or paid on the Class A Common Stock unless a stock dividend
     payable in shares of Class B Common Stock, proportionately on a per share
     basis, is simultaneously declared and paid on the Class B Common Stock.  No
     stock dividend may be declared or paid on the Class B Common Stock unless a
     stock dividend payable in shares of Class A Common Stock, proportionately
     on a per share basis, is simultaneously declared and paid on the Class A
     Common Stock. 

     4.   TREATMENT OF COMMON STOCK ON LIQUIDATION.  The holders of Class A
Common Stock and Class B Common Stock shall be entitled to participate ratably
on a per share basis in all distributions to the holders of Common Stock in any
liquidation, dissolution or winding up of the Corporation.

     5.   VOTING RIGHTS.  Holders of Class A Common Stock are entitled to one
vote per share and holders of Class B Common Stock are entitled to four votes
per share on all matters to be voted on by the stockholders of the Corporation. 
Except as otherwise provided in paragraph 14 of this Article IV or as otherwise
required by applicable law, holders of Class A Common Stock and Class B Common
Stock shall vote together as one class on all matters to be voted on by the
stockholders of the Corporation.

     6.   TRANSFER OF CLASS B COMMON STOCK.  No person holding shares of Class B
Common Stock may transfer, and the Corporation shall not register the transfer
of such shares of Class B Common Stock, whether by sale, assignment, exchange,
gift, bequest, appointment or otherwise, except to a "Permitted Transferee." 
The term "Permitted Transferee" shall mean any trust that is established by
Ronald D. Offutt ("Offutt") for estate planning purposes that provides for
distribution to Offutt's beneficiaries of shares of Class B Common Stock upon
Offutt's death, provided that Offutt retains voting control with respect to such
shares of Class B Common Stock until his death.

          (a)  If any shares of Class B Common Stock are acquired by any person
     who is not a Permitted Transferee, all shares of Class B Common Stock then
     held by such person shall be deemed, without further act on the part of any
     person, to be converted into shares of Class A Common Stock, and stock
     certificates formerly representing such shares of Class B Common Stock
     shall thereupon and thereafter be deemed to represent the like number of
     shares of Class A Common Stock.

                                        2
<PAGE>


          (b)  Notwithstanding anything to the contrary set forth in this
     Article IV, Offutt may pledge his shares of Class B Common Stock to a
     pledgee pursuant to a bona fide pledge of such shares as collateral
     security for indebtedness due to the pledgee; provided, however, that (i)
     Offutt at all times retains voting control with respect to such pledged
     shares until an event of foreclosure or similar action, and (ii) such
     shares shall not be transferred to or registered in the name of any such
     pledgee and shall remain subject to the provisions of this paragraph (b). 
     In the event of foreclosure or other similar action by the pledgee, such
     pledged shares of Class B Common Stock shall be deemed, without further act
     on the part of any person, to be converted into shares of Class A Common
     Stock and transferred to the pledgee.
   
          (c)  Shares of Class B Common Stock shall be registered in the names
     of the beneficial owners thereof and not in "street" or "nominee" name. 
     For this purpose, a "beneficial owner" of any shares of Class B Common
     Stock shall mean Offutt or a Permitted Transferee.  The Corporation shall
     note or cause to be noted on the certificates for shares of Class B Common
     Stock, the existence of the restrictions on transfer and registration of 
     transfer imposed by this paragraph 6.
    
     7.   OPTIONAL CONVERSION OF CLASS B COMMON STOCK.

          (a)  Each share of Class B Common Stock may, at any time, be
     converted, at the option of the holder thereof, into one fully paid and
     nonassessable share of Class A Common Stock.  Such right shall be exercised
     by the surrender of the certificate representing such shares of Class B
     Common Stock to be converted at the office of the Corporation or its
     transfer agent (the "Transfer Agent") during normal business hours
     accompanied by a written notice of the election by the holder thereof to
     convert and (if so required by the Corporation or the Transfer Agent) an
     instrument of transfer, in a form satisfactory to the Corporation and the
     Transfer Agent, duly executed by such holder or such holder's duly
     authorized attorney, together with any funds in the amount of any
     applicable transfer tax (unless provision satisfactory to the Corporation
     is otherwise made therefor), if required pursuant to paragraph 7(c) below.

          (b)  As promptly as practical after the surrender for conversion of a
     certificate representing shares of Class B Common Stock in the manner
     provided in paragraph 7(a) above and the payment of funds in any amount
     required by the provisions of paragraphs 7(a) and 7(c), the Corporation
     shall deliver or cause to be delivered at its office or at the office of
     the Transfer Agent to or upon the written order of the holder of such
     certificate, a certificate or certificates representing the number of fully
     paid and nonassessable shares of Class A Common Stock issuable upon such
     conversion, issued in such name or names as such holder may direct.  Such
     conversion shall be deemed to have been made immediately prior to the close
     of business on the date of the surrender of the certificate representing
     shares of Class B Common Stock, and all rights of the holder of such shares
     of Class B Common Stock as such holder shall cease at such time and the
     person or persons in whose name or names the certificate or certificates
     representing the shares of Class A Common Stock are to be issued shall be
     treated for all purposes as having become the record holder or holders of
     such shares of Class A Common Stock at such time; provided, however, that
     any such surrender and payment on any date when the stock transfer books of
     the Corporation shall be closed shall constitute a transfer to the person
     or persons in whose name or names the certificate or certificates
     representing shares of Class A Common Stock are to be issued as the
     recordholder or holders thereof for all purposes effective immediately 
     prior to the close of business on the next succeeding day on which such 
     stock transfer books are open.


                                        3
<PAGE>
     
          (c)  The issuance of certificates for shares of Class A Common Stock
     upon conversion of shares of Class B Common Stock shall be made without
     charge for any stamp or similar tax in respect to such issuance.  However,
     if any such certificate is to be issued in a name other than that of the
     holder of the share or shares of Class B Common Stock converted, the person
     or persons requesting the issuance thereof shall pay to the Corporation the
     amount of any tax which may be payable in respect of any transfer involved
     in such issuance, or shall establish to the satisfaction of the Corporation
     that any such tax has been paid.  

     8.   MANDATORY CONVERSION OF CLASS B COMMON STOCK.  Upon the death of
Offutt or the transfer of shares of Class B Common Stock to any person other
than a Permitted Transferee, then, without further act on the part of any
person, each share of Class B Common Stock issued and outstanding (in the case
of Offutt's death) or each share of Class B Common Stock transferred to a person
other than a Permitted Transferee (in the case of such a transfer) shall be
converted to one fully paid and nonassessable share of Class A Common Stock. 
Upon any such conversion, stock certificates formerly representing outstanding
shares of Class B Common Stock shall thereupon and thereafter be deemed to
represent a like number of shares of Class A Common Stock, and any outstanding
right to receive Class B Common Stock shall automatically become the right to
receive a like number of shares of Class A Common Stock.

     9.   NO CONVERSION OF CLASS A COMMON STOCK.  The holders of Class A Common
Stock shall not be entitled to convert shares of Class A Common Stock into
shares of Class B Common Stock.

     10.  REPURCHASES OF COMMON STOCK.  Subject to any applicable provisions of
this Article IV, the Corporation may, at any time or from time to time, purchase
or otherwise acquire shares of its Common Stock of either class in any manner
now or hereafter permitted by law, publicly or privately, or pursuant to any
agreement.

     11.  SUBDIVISION OR COMBINATION OF COMMON STOCK.  The shares of Common
Stock of either class shall not be subdivided by a stock split, reclassification
or otherwise or combined by reverse stock split, reclassification or otherwise
unless, at the same time, the shares of Common Stock of both classes are
proportionately, on a per share basis, so subdivided or combined.

     12.  COVENANT TO RESERVE CLASS A COMMON STOCK.  The Corporation covenants
that it will at all times reserve and keep available, solely for the purpose of
issuance upon conversion of the outstanding shares of Class B Common Stock, such
number of shares of Class A Common Stock as shall be issuable upon the
conversion of all such outstanding shares of Class B Common Stock; provided,
however, that nothing contained in this paragraph 12 shall be construed to
preclude the Corporation from satisfying its obligations with respect to the
conversion of the outstanding shares of Class B Common Stock by delivery of
shares of Class A Common Stock which are held in the treasury of the
Corporation.  The Corporation covenants that if any shares of Class A Common
Stock required to be reserved for purposes of conversion hereunder require
registration with or approval of any governmental authority under any federal or
state law before such shares of Class A Common Stock may be issued upon
conversion, the Corporation will use reasonable efforts to cause such shares to
be duly registered or approved, as the case may be.  The Corporation covenants
that all shares of Class A Common Stock which shall be issued upon conversion of
shares of Class B Common Stock, will, upon issue, be fully paid and
nonassessable and not entitled to any preemptive rights.

     13.  TREATMENT OF COMMON STOCK ON CONSOLIDATION OR MERGER.  In the event of
a merger or consolidation of the Corporation with or into another entity
(whether or not the Corporation is the surviving entity), the holders of each
class of Common Stock shall be entitled to receive the same per share

                                        4
<PAGE>

consideration as the per share consideration, if any, received by any holder of
each other class of Common Stock in such merger or consolidation.

     14.  LIMITATION ON ISSUANCE OF CLASS B COMMON STOCK.  Following the initial
issuance of shares of Class B Common Stock to Offutt in exchange for all
outstanding shares of Class A Common Stock then held by Offutt, such Class B
Common Stock shall be issued by the Corporation only (i) in payment of a stock
dividend on then outstanding shares of Class B Common Stock as provided in
paragraph 3(b) of this Article IV or (ii) in connection with a stock split,
reclassification or other subdivision of then outstanding shares of Class B
Common Stock as provided in paragraph 11 of this Article IV, unless such further
issuance shall have been approved by the holders of a majority of the voting
power of the shares of Class A Common Stock and Class B Common Stock, each
voting separately as a class.

     15.  STATUS OF REACQUIRED CLASS B COMMON STOCK.  Shares of Class B Common
Stock converted, exchanged, purchased, retired or surrendered to the
Corporation, or which have been issued and reacquired by the Corporation in any
manner, shall be retired and shall not thereafter be reissued.  At such time as
a certificate that identifies the shares to be retired, states that reissuance
of such shares is prohibited and recites the retirement of such shares shall be
executed, acknowledged and filed in accordance with applicable law, then,
without further act on the part of any person, this Certificate of Incorporation
of the Corporation shall be deemed to be amended so as to reduce accordingly the
number of authorized shares of Class B Common Stock.

     16.  ISSUANCE OF STOCK.  Except as provided in paragraph 14 above, shares
of capital stock of the Corporation may be issued by the Corporation from time
to time in such amounts and proportions and for such consideration as may be
fixed and determined from time to time by the Board of Directors and as shall be
permitted by law.  Except as may be provided in the resolution or resolutions of
the Board of Directors creating any series of Preferred Stock, no holder of
shares of the capital stock of the Corporation shall be entitled to any
preemptive right to subscribe to any new or additional shares of capital stock
of the Corporation or securities convertible into shares of capital stock,
whether now or hereafter authorized.

     17.  UNCLAIMED DIVIDENDS.  Any and all right, title, interest and claim in
or to any dividends declared by the Corporation, whether in cash, stock or
otherwise, that are unclaimed by the stockholder entitled thereto for a period
of six years after the close of business on the payment date, shall be deemed to
be extinguished and abandoned, and such unclaimed dividends in the possession of
the Corporation, its transfer agents or other agents or depositories, shall at
such time become the absolute property of the Corporation, free and clear of any
and all claims of any persons whatsoever.

     18.  AMENDMENT AND WAIVER.  No amendment or waiver of any provision of this
Article IV shall be effective without the prior approval of the holders of a
majority of the voting power of the shares of Class A Common Stock and Class B
Common Stock, each voting separately as a class.  Notwithstanding the foregoing,
unless otherwise required by applicable law, an amendment to this Article IV to
increase the number of authorized shares of Class B Common Stock solely in
connection with payment of a stock dividend on then outstanding shares of Class
B Common Stock as provided in paragraph 3(b) of this Article IV or in connection
with a stock split, reclassification or other subdivision of then outstanding
shares of Class B Common Stock as provided in paragraph 11 of this Article IV
shall only require the prior approval of the holders of a majority of the voting
power of the shares of Class B Common Stock, voting separately as a class.

                                        5
<PAGE>

                                     ARTICLE
                                       V.

     The name and mailing address of the incorporator is:

     NAME                          MAILING ADDRESS
     ----                          ----------------

     Gary M. Nelson                Oppenheimer Wolff & Donnelly
                                   45 South Seventh Street
                                   Suite 3400
                                   Minneapolis, MN  55402

                                     ARTICLE
                                       VI.

     Any action required or permitted to be taken at any annual or special
meeting of stockholders of the Corporation may be taken without a meeting,
without prior notice and without a vote, if a consent or consents in writing,
setting forth the action so taken, shall be signed by the holders of outstanding
voting stock of the Corporation having not less than the minimum number of votes
that would be necessary to authorize or take such action at a meeting at which
all shares entitled to vote thereon were present and voted and shall be
delivered to the Corporation by delivery to its registered office in Delaware,
its principal place of business, or an officer or agent of the Corporation
having custody of the book in which proceedings of meetings of stockholders are
recorded.

                                     ARTICLE
                                      VII.

     In furtherance and not in limitation of the powers conferred by statute,
the Board of Directors is expressly authorized to adopt, amend or repeal the
bylaws of the Corporation.

                                     ARTICLE
                                      VIII.

     The Corporation shall indemnify, to the full extent authorized or 
permitted by law, as the same exists or may hereafter be amended (but, in the 
case of any such amendment, only to the extent that such amendment permits 
the Corporation to provide broader indemnification than permitted prior to 
such amendment),  any person who was or is made or is threatened to be made a 
party to any threatened, pending or completed action, suit or proceeding, 
whether civil, criminal, administrative or investigative by reason of the 
fact that he is or was a director or officer of the Corporation, or is or was 
serving at the request of the Corporation as a director, officer, employee or 
agent of any other corporation, partnership, joint venture, trust, employee 
benefit plan or other enterprise; provided, however, that the Corporation 
shall not indemnify any director or officer in connection with any action by 
such director or officer against the Corporation unless the Corporation shall 
have consented to such action.  The Corporation may, to the extent authorized 
from time to time by the Board of Directors, provide rights to 
indemnification to employees and agents of the Corporation similar to those 
conferred in this Article VIII to directors and officers of the Corporation.  
No amendment or repeal of this Article VIII shall apply to or have any effect on
any right to indemnification provided hereunder with respect to any acts or 
omission occurring prior to such amendment or repeal.

                                        6
<PAGE>

                                     ARTICLE
                                        IX.

     No director of the Corporation shall be personally liable to the 
Corporation or its stockholders for monetary damages for any breach of 
fiduciary duty by such a director as a director, except to the extent 
provided by applicable law (i) for any breach of the director's duty of 
loyalty to the Corporation or its stockholders, (ii) for acts or omissions 
not in good faith or which involve intentional misconduct or a knowing 
violation of law, (iii) pursuant to Section 174 of the General Corporation 
Law of Delaware, or (iv) for any transaction from which such director derived 
an improper personal benefit.  If the General Corporation Law of Delaware is 
amended to authorize corporate action further eliminating or limiting the 
personal liability of directors, then the liability of a director of the 
Corporation shall be eliminated or limited to the fullest extent permitted by 
the General Corporation Law of Delaware as so amended.  No amendment to or 
repeal of this Article X shall apply to or have any effect on the liability 
or alleged liability of any director of the Corporation for or with respect 
to any acts or omissions of such director occurring prior to such amendment 
or repeal.

                                     ARTICLE
                                        X.

     The Corporation reserves the right to amend, alter, change, or repeal 
any provisions contained in this Certificate of Incorporation in the manner 
now or hereafter prescribed by statute, and all rights conferred upon 
stockholders herein are granted subject to this reservation.

                                     ARTICLE
                                         XI.

     Elections of directors need not be by written ballot unless the bylaws 
of the Corporation shall so provide.

     The undersigned being the incorporator hereinbefore named, for the 
purpose of forming a Corporation pursuant to the General Corporation Law of 
the State of Delaware, does hereby make this Certificate, hereby declaring 
and certifying that this is his act and deed and the facts herein stated are 
true, and accordingly has hereunto set his hand this ______ day of 
January, 1997.


                                                      -----------------------
                                                      Gary M. Nelson



                                        7

<PAGE>

                                     BYLAWS
                                       OF
                                RDO EQUIPMENT CO.

                             A  Delaware corporation
                     (hereinafter called the "Corporation")

                                    ARTICLE I
                                     OFFICES

     Section 1.     REGISTERED OFFICE.  The registered office of the Corporation
shall be in the City of Dover, County of Kent, State of Delaware.

     Section 2.     OTHER OFFICES.  The Corporation may also have offices at
such other places both within and without the State of Delaware as the Board of
Directors may from time to time determine.


                                   ARTICLE II
                            MEETINGS OF STOCKHOLDERS

     Section 1.     PLACE OF MEETINGS.  Meetings of the stockholders for the
election of directors or for any other purpose shall be held at such time and
place, either within or without the State of Delaware as shall be designated
from time to time by the Board of Directors and stated in the notice of the
meeting or in a duly executed waiver of notice thereof.

     Section 2.     ANNUAL MEETINGS.  The Annual Meetings of Stockholders shall
be held on such date and at such time as shall be designated from time to time
by the Board of Directors and stated in the notice of the meeting, at which
meetings the stockholders shall elect by a plurality vote a Board of Directors,
and transact such other business as may properly be brought before the meeting. 
Written notice of the Annual Meeting stating the place, date and hour of the
meeting shall be given to each stockholder entitled to vote at such meeting not
less than ten nor more than sixty days before the date of the meeting.

     Section 3.     SPECIAL MEETINGS.  Unless otherwise prescribed by law or by
the Certificate of Incorporation, Special Meetings of Stockholders, for any
purpose or purposes, may be called by either the Chairman, if there be one, or
the President and shall be called by any such officer at the request in writing
of a majority of the Board of Directors or at the request in writing of
stockholders holding a majority of the voting power represented by the issued
and outstanding capital stock of the Corporation.  Such request shall state the
purpose or purposes of the proposed meeting.  Written notice of a Special
Meeting stating the place, date and hour of the meeting and the purpose or
purposes for which the meeting is called shall be given not less than ten nor
more than sixty days before the date of the meeting to each stockholder entitled
to vote at such meeting.

     Section 4.     QUORUM.  Except as otherwise provided by law or by the
Certificate of Incorporation, the holders of a majority of the voting power
represented by the issued and outstanding Class A Common Stock and Class B
Common Stock, taken together as a single class, and entitled to vote thereat,
present in person or represented by proxy, shall constitute a quorum at all
meetings of the stockholders for the transaction of business; provided, however,
that, with respect to any matter on which any class of stock is entitled to vote
separately as a class, the holders of a majority of the voting power 


<PAGE>

represented by the issued and outstanding shares of such class, present in
person or represented by proxy, shall constitute a quorum for purposes of such
matter.  If, however, such quorum shall not be present or represented at any
meeting of the stockholders, the stockholders entitled to vote thereat, present
in person or represented by proxy, shall have power to adjourn the meeting from
time to time, without notice other than announcement at the meeting, until a
quorum shall be present or represented.  At such adjourned meeting at which a
quorum shall be present or represented, any business may be transacted which
might have been transacted at the meeting as originally noticed.  If the
adjournment is for more than thirty days, or if after the adjournment a new
record date is fixed for the adjourned meeting, a notice of the adjourned
meeting shall be given to each stockholder entitled to vote at the meeting.

     Section 5.     VOTING.  When a quorum is present at any meeting, the vote
of the holders of a majority of the voting power present in person or
represented by proxy shall decide any question brought before such meeting,
unless the question is one upon which, by express provision of law or of the
Certificate of Incorporation, a different vote is required in which case such
express provision shall govern and control the decision of such question. 
Except to the extent required by law or the Certificate of Incorporation,
holders of Class A Common Stock and Class B Common Stock shall vote together as
a single class.  Each holder of Class A Common Stock shall at every meeting of
the stockholders be entitled to one vote in person or by proxy for each share of
Class A Common Stock held by such stockholder, and each holder of Class B Common
Stock shall at every meeting of the stockholders be entitled to four votes in
person or by proxy for each share of Class B Common Stock held by such
stockholder.  Such votes may be cast in person or by proxy but no proxy shall be
voted on or after three years from its date, unless such proxy provides for a
longer period.  The Board of Directors, in its discretion, or the officer of the
Corporation presiding at a meeting of stockholders, in his or her discretion,
may require that any votes cast at such meeting shall be cast by written ballot.

     Section 6.     CONSENT OF STOCKHOLDERS IN LIEU OF MEETING.  Unless
otherwise provided in the Certificate of Incorporation, any action required or
permitted to be taken at any Annual or Special Meeting of Stockholders of the
Corporation, may be taken without a meeting, without prior notice and without a
vote, if a consent in writing, setting forth the action so taken, shall be
signed by the holders of outstanding stock having not less than the minimum
number of votes that would be necessary to authorize or take such action at a
meeting at which all shares entitled to vote thereon were present and voted. 
Prompt notice of the taking of the corporate action without a meeting by less
than unanimous written consent shall be given to those stockholders who have not
consented in writing.

     Section 7.     LIST OF STOCKHOLDERS ENTITLED TO VOTE.  The officer of the
Corporation who has charge of the stock ledger of the Corporation shall prepare
and make, at least ten days before every meeting of stockholders, a complete
list of the stockholders entitled to vote at the meeting, arranged in
alphabetical order, and showing the address of each stockholder and the number
of shares registered in the name of each stockholder.  Such list shall be open
to the examination of any stockholder, for any purpose germane to the meeting,
during ordinary business hours, for a period of at least ten days prior to the
meeting, either at a place within the city where the meeting is to be held,
which place shall be specified in the notice of the meeting, or, if not so
specified, at the place where the meeting is to be held.  The list shall also be
produced and kept at the time and place of the meeting during the whole time
thereof, and may be inspected by any stockholder of the Corporation who is
present.

     Section 8.     STOCK LEDGER.  The stock ledger of the Corporation shall be
the only evidence as to who are the stockholders entitled to examine the stock
ledger, the list required by Section 7 of this Article II or the books of the
Corporation, or to vote in person or by proxy at any meeting of stockholders.


                                        2
<PAGE>

     Section 9.     NOTICE OF STOCKHOLDER PROPOSALS.  At an Annual Meeting of
Stockholders, only such business shall be conducted, and only such proposals
shall be acted upon, as shall have been brought before the Annual Meeting of
Stockholders by, or at the direction of, the Board of Directors or by any
stockholder of the Corporation who complies with the notice procedures set forth
in this Section 9.  For a proposal to have been properly brought by a
stockholder before an Annual Meeting of Stockholders, the stockholder must have
given timely notice thereof in writing to the Secretary of the Corporation.  To
be timely, a stockholder's notice must be delivered to, or mailed and received
at, the principal executive offices of the Corporation not less than sixty nor
more than ninety days prior to the scheduled Annual Meeting of Stockholders,
regardless of any postponements, deferrals or adjournments of such meeting to a
later date; provided, however, that if less than seventy days' notice or prior
public disclosure of the date of the scheduled Annual Meeting of Stockholders is
given or made, notice by the stockholder to be timely must be so delivered or
received not later than the close of  business on the tenth day following the
earlier of the day on which such notice of the date of the scheduled Annual
Meeting of Stockholders was mailed or the day on which such public disclosure
was made.  A stockholder's notice to the Secretary shall set forth as to each
matter the stockholder proposes to bring before the Annual Meeting of
Stockholders (i) a brief description of the proposal desired to be brought
before the Annual Meeting of Stockholders and the reasons for conducting such
business at the Annual Meeting of Stockholders, (ii) the name and address, as
they appear on the Corporation's books, of the stockholder proposing such
business and any other stockholders known by such stockholder to be supporting
such proposal, (iii) the class and number of shares of the Corporation's stock
which are beneficially owned by the stockholder on the date of such stockholder
notice and by any other stockholders known by such stockholder to be supporting
such proposal on the date of such stockholder notice, and (iv) any financial
interest of the stockholder in such proposal.  If the presiding officer of the
Annual Meeting of Stockholders determines that a stockholder proposal was not
made in accordance with the terms of this Section 9, such officer shall so
declare at the Annual Meeting of Stockholders and any such proposal shall not be
acted upon at the Annual Meeting of Stockholders. 
   
     Section 10.    NOTICE OF STOCKHOLDER NOMINEES.  Only persons who are 
nominated in accordance with the procedures set forth in this Section 10 
shall be eligible for election to the Board of Directors of the Corporation. 
Nominations of persons for election to the Board of Directors may be made (i) 
by, or at the direction of, the Board of Directors or (ii) by any stockholder 
of the Corporation entitled to vote for the election of directors at a 
meeting of stockholders who complies with the notice procedures set forth in 
this Section 10.  For a nomination to have been properly brought by a 
stockholder, the stockholder must have given timely notice thereof in writing 
to the Secretary of the Corporation.  To be timely, a stockholder's notice 
must be delivered to, or mailed and received at, the principal executive 
offices of the Corporation not less than sixty nor more than ninety days 
prior to the scheduled Annual Meeting of Stockholders, regardless of any 
postponements, deferrals or adjournments of such meeting to a later date; 
provided, however, that if less than seventy days' notice or prior public 
disclosure of the date of the scheduled meeting of stockholders is given or 
made, notice by the stockholder to be timely must be so delivered or received 
not later than the close of  business on the tenth day following the earlier 
of the day on which such notice of the date of the scheduled meeting of 
stockholders was mailed or the day on which such public disclosure was made.  
As to each person whom the stockholder proposes to nominate for election or 
re-election to the Board of Directors, such notice shall set forth (i) the 
name, age, business address and residence address of such person, (ii) the 
principal occupation or employment of such person, (iii) the class and number 
of shares of the Corporation that are beneficially owned by such person, and 
(iv) any other information relating to such person that is required to be 
disclosed in solicitations of proxies for election of directors pursuant to 
Regulation 14A under the Securities Exchange Act of 1934, as amended 
(including, without limitation, such person's written consent to serving as a 
director if elected).   As to the stockholder giving the notice, such notice 
shall set forth the 
    

                                        3
<PAGE>

name and address, as they appear on the Corporation's books, of the stockholder
proposing such nomination and any other stockholders known by such stockholder
to be supporting such nomination and the class and number of shares of the
Corporation's stock which are beneficially owned by the stockholder on the date
of such stockholder notice and by any other stockholders known by such
stockholder to be supporting such nomination on the date of such stockholder
notice.  If the presiding officer of the meeting of stockholders determines that
a stockholder nomination was not made in accordance with the terms of this
Section 10, such officer shall so declare at the meeting of stockholders and any
such nomination shall be disregarded and shall not be acted upon at the meeting
of stockholders.


                                  ARTICLE  III
                                    DIRECTORS
   
     Section 1.     NUMBER AND ELECTION OF DIRECTORS.  The Board of 
Directors shall consist of not less than three members and not more than nine 
members, the exact number of which shall initially be fixed by the 
Incorporator and thereafter from time to time by the Board of Directors.  
Except as provided in Section 2 of this Article, directors shall be elected 
by a plurality of the votes cast at Annual Meetings of Stockholders, and each 
director so elected shall hold office until the next Annual Meeting and until 
his successor is duly elected and qualified, or until his earlier resignation 
or removal.  Any director may resign at any time upon notice to the 
Corporation.  Directors need not be stockholders.
    

     Section 2.     VACANCIES.  Vacancies and newly created directorships
resulting from any increase in the authorized number of directors may be filled
by a majority of the directors then in office, though less than a quorum, or by
a sole remaining director, and the directors so chosen shall hold office until
the next annual election and until their successors are duly elected and
qualified, or until their earlier resignation or removal.

     Section 3.     DUTIES AND POWERS.  The business of the Corporation shall be
managed by or under the direction of the Board of Directors which may exercise
all such powers of the Corporation and do all such lawful acts and things as are
not by statute or by the Certificate of Incorporation or by these Bylaws
directed or required to be exercised or done by the stockholders. 

     Section 4.     MEETINGS.  The Board of Directors of the Corporation may
hold meetings, both regular and special, either within or without the State of
Delaware.  Regular meetings of the Board of Directors may be held without notice
at such time and at such place as may from time to time be determined by the
Board of Directors.  Special meetings of the Board of Directors may be called by
the Chairman, if there be one, the President, or a majority of the directors. 
Notice thereof stating the place, date and hour of the meeting shall be given to
each director either by mail not less than forty-eight (48) hours before the
date of the meeting, by telephone, telegram or facsimile on twenty-four (24)
hours' notice, or on such shorter notice as the person or persons calling such
meeting may deem necessary or appropriate in the circumstances.

     Section 5.     QUORUM.  Except as may be otherwise specifically provided by
law, the Certificate of Incorporation or these Bylaws, at all meetings of the
Board of Directors, a majority of the entire Board of Directors shall constitute
a quorum for the transaction of business and the act of a majority of the
directors present at any meeting at which there is a quorum shall be the act of
the Board of Directors.  If a quorum shall not be present at any meeting of the
Board of Directors, the directors present thereat may adjourn the meeting from
time to time, without notice other than announcement at the meeting, until a
quorum shall be present.


                                        4
<PAGE>

     Section 6.     ACTIONS OF BOARD.  Unless otherwise provided by the
Certificate of Incorporation or these Bylaws, any action required or permitted
to be taken at any meeting of the Board of Directors or of any committee thereof
may be taken without a meeting, if all the members of the Board of Directors or
committee, as the case may be, consent thereto in writing, and the writing or
writings are filed with the minutes of proceedings of the Board of Directors or
committee.

     Section 7.     MEETINGS BY MEANS OF CONFERENCE TELEPHONE.  Unless otherwise
provided by the Certificate of Incorporation or these Bylaws, members of the
Board of Directors of the Corporation, or any committee designated by the Board
of Directors, may participate in a meeting of the Board of Directors or such
committee by means of a conference telephone or similar communications equipment
by means of which all persons participating in the meeting can hear each other,
and participation in a meeting pursuant to this Section 7 shall constitute
presence in person at such meeting.

     Section 8.     COMMITTEES.  The Board of Directors may, by resolution
passed by a majority of the entire Board of Directors, designate one or more
committees, each committee to consist of one or more of the directors of the
Corporation.  The Board of Directors may designate one or more directors as
alternate members of any committee, who may replace any absent or disqualified
member at any meeting of any such committee.  In the absence or disqualification
of a member of a committee, and in the absence of a designation by the Board of
Directors of an alternate member to replace the absent or disqualified member,
the member or members thereof present at any meeting and not disqualified from
voting, whether or not he or they constitute a quorum, may unanimously appoint
another member of the Board of Directors to act at the meeting in the place of
any absent or disqualified member.  Any committee, to the extent allowed by law
and provided in the resolution establishing such committee, shall have and may
exercise all the powers and authority of the Board if Directors in the
management of the business and affairs of the Corporation.  Each committee shall
keep regular minutes and report to the Board of Directors when required.

     Section 9.     COMPENSATION.  The directors may be paid their expenses, if
any, of attendance at each meeting of the Board of Directors and may be paid a
fixed sum for attendance at each meeting of the Board of Directors or a stated
salary as director.  No such payment shall preclude any director from serving
the Corporation in any other capacity and receiving compensation therefor. 
Members of special or standing committees may be allowed like compensation for
attending committee meetings.
   
     Section 10.    INTERESTED DIRECTORS.  No contract or transaction between 
the Corporation and one or more of its directors or officers, or between the 
Corporation and any other corporation, partnership, association, or other 
organization in which one or more of its directors or officers are directors 
or officers, or have a financial interest, shall be void or voidable solely 
for this reason, or solely because the director or officer is present at or 
participates in the meeting of the Board of Directors or committee thereof 
which authorizes the contract or transaction, or solely because his, her, or 
their votes are counted for such purpose if (i) the material facts as to his, 
her, or their relationship or interest and as to the contract or transaction 
are disclosed or are known to the Board of Directors or the committee, and 
the Board of Directors or committee in good faith authorizes the contract or 
transaction by the affirmative vote of a majority of the disinterested 
directors, even though the disinterested directors be less than a quorum; or 
(ii) the material facts as to his, her, or their relationship or interest and 
as to the contract or transaction are disclosed or are known to the 
stockholders entitled to vote thereon, and the contract or transaction is 
specifically approved in good faith by vote of the stockholders; or (iii) the 
contract or transaction is fair as to the Corporation as of the time it is 
authorized, approved or ratified, by the Board of Directors, a committee 
thereof or the stockholders.  Common or interested directors may be counted 
in determining 
    

                                        5
<PAGE>

the presence of a quorum at a meeting of the Board of Directors or of a
committee which authorizes the contract or transaction.


                                   ARTICLE IV
                                    OFFICERS

   
     Section 1.     GENERAL.  The officers of the Corporation shall be chosen 
by the Board of Directors and shall be a President, a Chief Financial 
Officer, a Secretary and a Treasurer. The Board of Directors, in its 
discretion, may also choose a Chairman of the Board of Directors (who must be 
a director) and one or more Vice Presidents, Assistant Secretaries, Assistant 
Treasurers and other officers.  Any number of offices may be held by the same 
person, unless otherwise prohibited by law, the Certificate of Incorporation 
or these Bylaws The officers of the Corporation need not be stockholders of 
the Corporation nor, except in the case of the Chairman of the Board of 
Directors, need such officers be directors of the Corporation.
    
   
     Section 2.     ELECTION.  The Board of Directors at its first meeting held
after each Annual Meeting of Stockholders shall elect the officers of the
Corporation who shall hold their offices for such terms and shall exercise such
powers and perform such duties as shall be determined from time to time by the
Board of Directors; and all officers of the Corporation shall hold office until
their successors are chosen and qualified, or until their earlier resignation or
removal.  Any officer elected by the Board of Directors may be removed at any
time by the affirmative vote of a majority of the Board of Directors.  Any
vacancy occurring in any office of the Corporation shall be filled by the Board
of Directors.  The salaries and other compensation of all officers of the 
Corporation shall be fixed by the Board of Directors.
    
   
     Section 3.     VOTING SECURITIES OWNED BY THE CORPORATION.  Powers of
attorney, proxies, waivers of notice of meeting, consents and other instruments
relating to securities owned by the Corporation may be executed in the name of
and on behalf of the Corporation by the Chairman, the President, the Chief
Financial Officer, or any Vice President and any such officer may, in the 
name of and on behalf of the Corporation, take all such action as any such 
officer may deem advisable to vote in person or by proxy at any meeting of 
security holders of any corporation in which the Corporation may own 
securities and at any such meeting shall possess and may exercise any and 
all rights and power incident to the ownership of such securities and which, as
the owner thereof, the Corporation might have exercised and possessed if
present.  The Board of Directors may, by resolution, from time to time confer
like powers upon any other person or persons.
    
     Section 4.     CHAIRMAN OF THE BOARD OF DIRECTORS.  The Chairman of the
Board of Directors, if there be one, shall preside at all meetings of the
stockholders and of the Board of Directors.  Unless determined otherwise by the
Board of Directors, the Chairman of the Board shall be the Chief Executive
Officer of the Corporation, and except where by law the signature of the
President is required, the Chairman of the Board of Directors shall possess the
same power as the President to sign all contracts, certificates and other
instruments of the Corporation which may be authorized by the Board of
Directors.  During the absence or disability of the President, the Chairman of
the Board of Directors shall exercise all the powers and discharge all the
duties of the President.  The Chairman of the Board of Directors shall also
perform such other duties and may from time to time exercise such other powers
as from time to time may be assigned to him by these Bylaws or by the Board of
Directors.
   
     Section 5.     PRESIDENT.  The President shall, subject to the control 
of the Board of Directors and, if there be one, the Chairman of the Board of 
Directors, have general supervision of the business of the Corporation and 
shall see that all orders and resolutions of the Board of Directors are 
carried into effect.  He or she shall, unless the Board of Directors otherwise 
determines, be the Chief Operating Officer of the Corporation. He or she 
shall execute all bonds, mortgages, contracts and other instruments of the 
Corporation requiring a seal, under the seal of the Corporation, except where 
required or permitted by law to be otherwise signed 
    
                                        6
<PAGE>

and executed and except that the other officers of the Corporation may sign and
execute documents when so authorized by these Bylaws, the Board of Directors or
the President.  In the absence or disability of the Chairman of the Board of
Directors, or if there be none, the President shall preside at all meetings of
the stockholders and the Board of Directors.  If there is no Chairman of the
Board of Directors, or if the Board of Directors otherwise determines, the
President shall be the Chief Executive Officer of the Corporation.  The
President shall also perform such other duties and may exercise such other
powers as from time to time may be assigned to him by these Bylaws or by the
Board of Directors.
   
     Section 6.     CHIEF FINANCIAL OFFICER.  The Chief Financial Officer 
shall have general supervision of and responsibility for the financial 
planning, finances, and financial controls of the Corporation. He or she 
shall, at the request of the President or in his or her absence or in the 
event of his or her inability or refusal to act (and if there be no Chairman 
of the Board of Directors), shall perform the duties of the President, and 
when so acting, shall have all the powers of and be subject to all the 
restrictions upon the President. He or she shall render to the President and 
the Board of Directors, at its regular meetings, or when the Board of 
Directors so requires, an account of the financial condition of the Company. 
He or she shall also meet and consult with the Audit Committee of the 
Corporation (if there be one) as it may request and, with the Audit 
Committee, coordinate and work with outside auditors for the Corporation.
    
   
     Section 7.     VICE PRESIDENTS.  Each Vice President shall perform such 
duties and have such powers as the Board of Directors from time to time may 
prescribe.  If there be no Chairman of the Board of Directors and no Chief 
Financial Officer, the Board of Directors shall designate the officer of the 
Corporation who, in the absence of the President or in the event of the 
inability or refusal of the President to act, shall perform the duties of the 
President, and when so acting, shall have all the powers of and be subject to 
all the restrictions upon the President.
    
   
     Section 8.     SECRETARY.  The Secretary shall attend all meetings of 
the Board of Directors and all meetings of stockholders and record all the 
proceedings thereat in a book or books to be kept for that purpose; the 
Secretary shall also perform like duties for the standing committees when 
required.  The Secretary shall give, or cause to be given, notice of all 
meetings of the stockholders and special meetings of the Board of Directors, 
and shall perform such other duties as may be prescribed by the Board of 
Directors or President, under whose supervision he or she shall be.  If the 
Secretary shall be unable or shall refuse to cause to be given notice of all 
meetings of the stockholders and special meetings of the Board of Directors, 
and if there be no Assistant Secretary, then either the Board of Directors or 
the President may choose another officer to cause such notice to be given.  
The Secretary shall have custody of the seal of the Corporation (if there be 
one) the Secretary or any Assistant Secretary, if there be one, shall have 
authority to affix the same to any instrument requiring it and when so 
affixed, it may be attested by the signature of the Secretary or by the 
signature of any such Assistant Secretary.  The Board of Directors may give 
general authority to any other officer to affix the seal of the Corporation 
and to attest the affixing by his signature.  The Secretary shall see that 
all books, reports, statements, certificates and other documents and records 
required by law to be kept or filed, are properly kept or filed, as the case 
may be.
    
   
     Section 9.     TREASURER.  The Treasurer shall have the custody of the 
corporate funds and securities and shall keep full and accurate accounts of 
receipts and disbursements in books belonging to the Corporation and shall 
deposit all moneys and other valuable effects in the name and to the credit 
of the Corporation in such depositories as may be designated by the Board of 
Directors.  The Treasurer shall disburse the funds of the Corporation as may 
be ordered by the Board of Directors, taking proper vouchers for such 
disbursements, and shall render to the President, the Chief Financial Officer 
and the Board of Directors, at its regular meetings, or when the Board of 
Directors so requires, an account of all his transactions as Treasurer.
    


                                        7
<PAGE>
   
     Section 10.     ASSISTANT SECRETARIES.  Except as may be otherwise 
provided in these Bylaws, Assistant Secretaries, if there be any, shall 
perform such duties and have such powers as from time to time may be assigned 
to them by the Board of Directors, the Chairman, the President, the Chief 
Financial Officer, any Vice President, if there be one, or the Secretary, and 
in the absence of the Secretary or in the event of his or her disability or 
refusal to act, shall perform the duties of the Secretary, and when so 
acting, shall have all the powers of and be subject to all the restrictions 
upon the Secretary.
    
   
     Section 11.    ASSISTANT TREASURERS.  Assistant Treasurers, if there be 
any, shall perform such duties and have such powers as from time to time may 
be assigned to them by the Board of Directors, the Chairman, the President, 
the Chief Financial Officer, any Vice President, if there be one, or the 
Treasurer, and in the absence of the Treasurer or in the event of his or her 
disability or refusal to act, shall perform the duties of the Treasurer, and 
when so acting, shall have all the powers of and be subject to all the 
restrictions upon the Treasurer.
    
   
     Section 12.    OTHER OFFICERS.  Such other officers as the Board of
Directors may choose shall perform such duties and have such powers as from time
to time may be assigned to them by the Board of Directors, including any duties
and powers assigned by these Bylaws to any other officer of the Corporation. 
The Board of Directors may delegate to any other officer of the Corporation the
power to choose such other officers and to prescribe their respective duties and
powers.
    

                                   ARTICLE  V
                                      STOCK
   
     Section 1.     FORM OF CERTIFICATES.  Every holder of stock in the 
Corporation shall be entitled to have a certificate signed, in the name of 
the Corporation, (i) by the Chairman of the Board of Directors, the 
President, the Chief Financial Officer or a Vice President, and (ii) by the 
Treasurer or an Assistant Treasurer, or the Secretary or an Assistant 
Secretary of the Corporation, certifying the number of shares owned by him, 
her or it in the Corporation.
    
   
     Section 2.     SIGNATURES.  Where a certificate is countersigned by (i) 
a transfer agent other than the Corporation or its employee, or (ii) a 
registrar other than the Corporation or its employee, any other signature on 
the certificate may be a facsimile.  In case any officer, transfer agent or 
registrar who has signed or whose facsimile signature has been placed upon a 
certificate shall have ceased to be such officer, transfer agent or registrar 
before such certificate is issued, it may be issued by the Corporation with 
the same effect as if he or she were such officer, transfer agent or 
registrar at the date of issue.
    
   
     Section 3.     LOST CERTIFICATES.  The Board of Directors may direct a 
new certificate to be issued in place of any certificate theretofore issued 
by the Corporation alleged to have been lost, stolen or destroyed, upon the 
making of an affidavit of that fact by the person claiming the certificate of 
stock to be lost, stolen or destroyed.  When authorizing such issue of a new 
certificate, the Board of Directors may, in its discretion and as a condition 
precedent to the issuance thereof, require the owner of such lost, stolen or 
destroyed certificate, or his or her legal representative, to advertise the 
same in such manner as the Board of Directors shall require and/or to give 
the Corporation a bond in such sum as it may direct as indemnity against any 
claim that may be made against the Corporation with respect to the 
certificate alleged to have been lost, stolen or destroyed.
    

                                        8
<PAGE>
   
     Section 4.     TRANSFERS.  Stock of the Corporation shall be transferable
in the manner prescribed by law and in these Bylaws.  Transfers of stock shall
be made on the books of the Corporation only by the person named in the
certificate or by his or her attorney lawfully constituted in writing and upon 
the surrender of the certificate therefor, which shall be canceled before a 
new certificate shall be issued.
    
     Section 5.     RECORD DATE.  In order that the Corporation may determine
the stockholders entitled to notice of or to vote at any meeting of stockholders
or any adjournment thereof, or entitled to express consent to corporate action
in writing without a meeting, or entitled to receive payment of any dividend or
other distribution or allotment of any rights, or entitled to exercise any
rights in respect of any change, conversion or exchange of stock, or for the
purpose of any other lawful action, the Board of Directors may fix, in advance,
a record date, which shall not be more than sixty days nor less than ten days
before the date of such meeting, nor more than sixty days prior to any other
action.  A determination of stockholders of record entitled to notice of or to
vote at a meeting of stockholders shall apply to any adjournment of the meeting;
provided, however, that the Board of Directors may fix a new record date for the
adjourned meeting.
   
     Section 6.     BENEFICIAL OWNERS.  The Corporation shall be entitled to 
recognize the exclusive right of a person registered on its books as the 
owner of shares to receive dividends, and to vote as such owner, and shall 
not be bound to recognize any equitable or other claim to or interest in such 
share or shares on the part of any other person, whether or not it shall have 
express or other notice thereof, except as otherwise provided by law.
    
                                   ARTICLE  VI
                                     NOTICES
   
     Section 1.     NOTICES.  Whenever written notice is required by law, the 
Certificate of Incorporation or these Bylaws, to be given to any director, 
member of a committee or stockholder, such notice may be given by mail, 
addressed to such director, member of a committee or stockholder, at his, her 
or its address as it appears on the records of the Corporation, with postage 
thereon prepaid, and such notice shall be deemed to be given at the time when 
the same shall be deposited in the United States mail.  Written notice may 
also be given personally or by facsimile, telegram, telex or cable. 
    
     Section 2.     WAIVERS OF NOTICE.  Whenever any notice is required by law,
the Certificate of Incorporation or these Bylaws, to be given to any director,
member of a committee or stockholder, a waiver thereof in writing, signed, by
the person or persons entitled to said notice, whether before or after the time
stated therein, shall be deemed equivalent thereto.

                                  ARTICLE  VII
                               GENERAL PROVISIONS

     Section 1.     DIVIDENDS.  Dividends upon the capital stock of the
Corporation, subject to the provisions of the Certificate of Incorporation, if
any, may be declared by the Board of Directors at any regular or special
meeting, and may be paid in cash, in property, or in shares of the capital
stock.  Before payment of any dividend, there may be set aside out of any funds
of the Corporation available for dividends such sum or sums as the Board of
Directors from time to time, in its absolute discretion, deems proper as a
reserve or reserves to meet contingencies, or for equalizing dividends, or for
repairing or maintaining any property of the Corporation, or for any proper
purpose, and the Board of Directors may modify or abolish any such reserve.


                                        9
<PAGE>

     Section 2.     DISBURSEMENTS.  All checks or demands for money and notes of
the Corporation shall be signed by such officer or officers or such other person
or persons as the Board of Directors may from time to time designate.
   
     Section 3.     FISCAL YEAR.  The fiscal year of the Corporation shall be
fixed by resolution of the Board of Directors and shall initially be 
February 1 to January 31.
    
   
     Section 4.     CORPORATE SEAL.  The Corporation may, but need not, have 
a corporate seal. In the event the Corporation has a seal, the seal need not 
be affixed for any contract, resolution or other document executed by or on 
behalf of the Company to be valid and duly authorized. 
    

                                  ARTICLE  VIII
                                 INDEMNIFICATION
   
     Section 1.     INDEMNIFICATION OF DIRECTORS AND OFFICERS.  The 
Corporation shall indemnify, to the full extent authorized or permitted by 
law, as the same exists or may hereafter be amended (but, in the case of any 
such amendment, only to the extent that such amendment permits the 
Corporation to provide broader indemnification than permitted prior to such 
amendment),  any person who was or is made or is threatened to be made a 
party to any threatened, pending or completed action, suit or proceeding, 
whether civil, criminal, administrative or investigative by reason of the 
fact that he or she is or was a director or officer of the Corporation, or is 
or was serving at the request of the Corporation as a director, officer, 
employee or agent of any other corporation, partnership, joint venture, 
trust, employee benefit plan or other enterprise; provided, however, that the 
Corporation shall not indemnify any director or officer in connection with 
any action by such director or officer against the Corporation unless the 
Corporation shall have consented to such action.  No amendment or repeal of 
this Article VIII shall apply to or have any effect on any right to 
indemnification provided hereunder with respect to any acts or omission 
occurring prior to such amendment or repeal.
    
     Section 2.     INDEMNIFICATION OF EMPLOYEES AND AGENTS.  The Corporation
may, to the extent authorized from time to time by the Board of Directors,
provide rights to indemnification to employees and agents of the Corporation
similar to those conferred in this Article VIII to directors and officers of the
Corporation.

                                   ARTICLE  IX
                                   AMENDMENTS

     These Bylaws may be altered, amended or repealed, in whole or in part, or
new Bylaws may be adopted by the stockholders or by the Board of Directors;
provided, however, that notice of such alteration, amendment, repeal or adoption
of new Bylaws be contained in the notice of such meeting of stockholders or
Board of Directors as the case may be.  All such amendments must be approved by
either the holders of a majority of the voting power represented by the issued
and outstanding capital stock of the Corporation entitled to vote thereon or by
a majority of the Board of Directors.

                                       10 

<PAGE>

                                                                EXHIBIT 10.1


                                     AGREEMENT

This Agreement is made this ____ day of September, 1996 by and between Ronald 
D. Offutt (Offutt), an individual; RDO Equipment Co. (RDOEC), a corporation 
duly organized and existing under the laws of the State of North Dakota; John 
Deere Company - A Division of Deere & Company (JD-Ag), a corporation duly 
organized and existing under the laws of the State of Delaware; and John 
Deere Industrial Equipment Company (JDIEC), a corporation duly organized and 
existing under the laws of the State of Delaware. JD-Ag and JDIEC are 
collectively referred to herein as "Deere."

Whereas RDOEC has acquired the JDIEC dealership assets of Mega Equipment Co. 
and desires to obtain an appointment as a JDIEC dealer for the area of 
responsibility formerly assigned to Mega Equipment Co.; and

Whereas RDOEC and Offutt desire to conduct a public offering of RDOEC common 
stock, which requires the prior approval of Deere under dealer agreements now 
in effect between RDOEC and Deere; and

Whereas the size and geographic diversity of RDOEC's Deere dealership 
operations as presently constituted make them unlike Deere's other North 
American dealers; and

Whereas addition of the Mega Equipment Co. area of responsibility to RDOEC's 
dealership operations, a public offering of RDOEC stock, or both would make 
RDOEC's Deere dealership operations even more unlike any of Deere's other 
North American dealers, and would expose Deere to additional and unique 
business risks; and

<PAGE>

Whereas the uniqueness of RDOEC's circumstances and the additional risks 
involved for Deere warrant the application, to RDOEC, of performance 
requirements beyond those imposed on other Deere dealers, as well as certain 
modifications to the dealer agreements now in effect between RDOEC and Deere; 
and

Whereas Deere is willing to appoint RDOEC an industrial dealer for the Mega 
Equipment Co. area of responsibility, and to approve a public offering of 
RDOEC stock for the benefit of RDOEC and its shareholders, both upon 
agreement of the parties to the terms hereof; and

Whereas RDOEC and Offutt are willing to agree to and be bound by the terms 
hereof, regardless of whether a public offering of RDOEC stock occurs, in 
order to obtain an appointment as a JDIEC dealer for the Mega Equipment Co. 
area of responsibility;

Now Therefore, in consideration of the premises and mutual covenants and 
agreements contained herein, the parties hereto agree as follows:

1. Restrictions on Equity:

   a.  RDOEC will have an equity to assets ratio of 30% or greater:

       (1)  no later than 31 January 1997 if a public offering of RDOEC stock 
            does not occur on or before that date;

       (2)  within 120 days following any public offering of RDOEC stock; and

                                       2

<PAGE>

       (3)  immediately following any further expansion of RDOEC's industrial 
            or agricultural area of responsibility.

       The balance sheet effect of any distribution to shareholders occurring 
       or to occur in connection with a public offering of RDOEC stock shall 
       be included in the calculation of RDOEC's equity to assets ratio for 
       the purposes of section 1.a(2) above.

   b.  RDOEC will not pay any dividends, effect any stock repurchase, or make 
       any other distributions to shareholders (excluding, for purposes of 
       this section 1.b only, the distribution of tax-paid Subchapter S 
       earnings planned to occur in connection with the contemplated initial 
       public offering of RDOEC common stock) if:

       (1)  RDOEC's equity to assets ratio is below 30%; or

       (2)  RDOEC's equity to assets ratio would fall below 30% as a result 
            of such dividend, repurchase, or distribution.

   c.  Unless specifically approved in advance in writing by Deere, RDOEC 
       will not make any acquisitions or initiate new business activities if:

       (1)  RDOEC's equity to assets ratio is below 30%; or

       (2)  RDOEC's equity to assets ratio would fall below 30% as a result 
            of such actions.

   d.  Any business operation that RDOEC desires to capitalize at less than a 
       30% equity to assets ratio will be

                                       3

<PAGE>

       contained in a corporation separate from RDOEC. RDOEC will remain the 
       Deere dealership corporation.

   e.  RDOEC will not guarantee or otherwise be liable for any debt or other 
       obligation of any affiliated company, provided, however, that this 
       sentence shall not apply to financing arrangements arising from the 
       procurement, from RDOEC's dealerships by a company affiliated with RDOEC,
       of goods and services offered to the public by RDOEC in the ordinary 
       course of RDOEC's business. All intercompany transactions between RDOEC 
       and affiliated companies will be conducted on an arms-length basis, on 
       reasonable commercial terms. RDOEC will maintain its assets, bank 
       accounts, and credit facilities separately from the assets, bank 
       accounts, and credit facilities of affiliated companies, and RDOEC's 
       assets and funds (and records relating thereto) will not be commingled 
       with those of any affiliated company.

   f.  For the purposes of this Agreement (whether with reference to JDIEC, 
       JD-Ag, or otherwise), RDOEC's equity to assets ratio will be 
       calculated in accordance with JDIEC's Industrial Dealer Terms Schedule 
       (as in effect from time to time) and with such adjustments to equity 
       or assets as Deere deems appropriate in its sole discretion, including 
       without limitation the subtraction of assets and equity associated 
       with any subsidiaries of RDOEC (whether wholly or partially owned).

2. Restrictions on Share Ownership:

   a.  Offutt will own or control in excess of 50% of the outstanding voting 
       power of RDOEC (or whatever greater percentage is required to control 
       corporate actions that require a shareholder vote). In addition, 
       Offutt will own RDOEC common stock representing at least 35% of RDOEC's 
       shareholders' equity.

                                       4

<PAGE>

   b.  RDOEC will advise Deere whenever RDOEC becomes aware that a 
       shareholder owns or controls 5% or more of the outstanding shares of 
       any class of stock of RDOEC.

   c.  Offutt will not privately sell any RDOEC shares to a person or entity 
       not approved by Deere. However, Offutt may:

       (1)  sell any of his shares in RDOEC in broker's transactions, to 
            market makers as contemplated by SEC Rule 144, or in an 
            underwritten public offering; or

       (2)  permit the exercise of RDOEC stock options granted by Offutt to 
            Paul T. Horn and Allan F. Knoll prior to the date of this 
            Agreement

       as long as Offutt continues to satisfy the requirements set forth in 
       section 2.a above following the sale or exercise of options.

   d.  RDOEC will not privately sell any RDOEC shares to a person or entity 
       not approved by Deere. However, RDOEC may sell any RDOEC shares in an 
       underwritten public offering or in connection with stock options for 
       employees of RDOEC, as long as Offutt continues to satisfy the 
       requirements set forth in section 2.a above following the sale.

   e.  Deere will have the right to terminate RDOEC's dealer appointments, 
       effective immediately, in the event Offutt ceases to comply with either
       requirement set forth in section 2.a above, provided, however, that 
       section 5 below will govern Deere's right of termination on the death of

                                       5

<PAGE>

       Offutt. Termination under this section 2.e may be executed, at Deere's 
       sole discretion, on an overall basis or by individual area of 
       responsibility.

3. JD-Ag Performance Criteria:

   a.  JD-Ag will have the right to terminate RDOEC's agricultural dealer 
       appointments if RDOEC's equity to assets ratio, based on RDOEC's 
       fiscal year-end audit, is less than 25%. Such termination will require 
       one year advance written notice, and at JD-Ag's sole discretion may be 
       executed on an overall basis or by individual area of responsibility. 
       Should JD-Ag give notice of termination under this section 3.a, RDOEC 
       will have the right to cure its equity to assets ratio deficiency 
       through the injection of fresh capital, in the amount deemed necessary 
       by JD-Ag to raise the year-end percentage to 25%, within 180 days 
       following RDOEC's fiscal year end; however, JD-Ag's approval will be 
       required if RDOEC wishes to cure its equity to assets ratio deficiency 
       by any other means, including without limitation reducing its asset 
       levels or through earnings retained during the cure period.

   b.  Annually, by a deadline specified by JD-Ag, RDOEC will submit and 
       secure JD-Ag's approval of a comprehensive business plan (for each 
       individual area of responsibility) containing:

       (1)  specific objectives for market share (whole goods and parts), 
            Customer Satisfaction Index (CSI), and equity (as well as any 
            other metric criteria which JD-Ag may prescribe for dealers 
            generally) for the plan year which, in each instance, represent 
            at a minimum meaningful

                                       6

<PAGE>

            progress toward the metric level specified by JD-Ag for each 
            criterion;

       (2)  specific action plans designed to achieve the metric criteria 
            objectives specified in the plan and, within a reasonable period 
            of time, the metric levels specified by JD-Ag; and

       (3)  such other elements or metrics as are set forth in JD-Ag's 
            then-effective Signature Program, or which JD-Ag may elect to 
            require in dealer business plans generally.

   c.  Failure by RDOEC to submit acceptable business plans or failure to 
       make meaningful progress toward the objectives in the plans, as 
       determined by JD-Ag in its sole discretion, will constitute grounds for 
       termination of RDOEC's agricultural dealer appointments for the area 
       of responsibility involved. Termination pursuant to this provision will 
       require one year advance written notice. JD-Ag will have no obligation 
       to rescind a notice of termination given under this section 3.c even 
       if RDOEC cures the failure(s) in the area of responsibility involved 
       during the year after the notice is given.

   d.  The termination rights provided for JD-Ag in sections 3.a and 3.c 
       above and elsewhere in this Agreement are in addition to, and shall in 
       no way affect or limit, the termination rights of JD-Ag under RDOEC's 
       agricultural dealer agreements or any other agreement between RDOEC 
       and JD-Ag. Nothing in sections 3.a and 3.c above shall preclude 
       immediate termination, or termination on less than one year advance 
       notice, of RDOEC's agricultural dealer appointments in any

                                       7

<PAGE>

       situation in which another provision in this Agreement or any other 
       agreement affords JD-Ag a right to terminate immediately or on less 
       than one year advance notice.

4. Termination of JDIEC Dealer Appointments:

   a.  In lieu of its existing right of termination under section 3(b) of 
       RDOEC's industrial dealer agreements, JDIEC may terminate RDOEC's 
       industrial dealer appointments as follows:

       (1)  Overall Market Share

            (a)  For each of its assigned areas of responsibility, RDOEC will 
                 maintain, on a monthly basis, rolling 12-month overall 
                 "Deere share" market share at a level greater than the level 
                 corresponding to the 50th percentile of all of JDIEC's U.S. 
                 dealers. Market share will be determined based upon the 
                 criteria and methodology then in use by JDIEC and evaluated 
                 monthly as information becomes available. The areas of 
                 responsibility assigned to RDOEC will be excluded from the 
                 calculations for the purpose of determining the 50th 
                 percentile of JDIEC's U.S. dealers.

            (b)  JDIEC will have the right to terminate RDOEC's dealer 
                 appointments for a given area of responsibility upon the 
                 third instance (or any subsequent instance) in which RDOEC 
                 fails, in that area of responsibility, to satisfy the 
                 performance

                                       8


<PAGE>

                 requirement set forth in section 4.a(1)(a) above, whether 
                 the instances occur in consecutive months or otherwise. Such 
                 termination will require one year advance written notice. 
                 JDIEC will have no obligation to rescind a notice of 
                 termination given under this section 4.a(1)(b) even if RDOEC 
                 satisfies the performance requirement set forth in section 
                 4.a(1)(a) above in the area of responsibility involved 
                 during the year after the notice is given.

            (c)  If in a given area of responsibility RDOEC did not satisfy 
                 the performance requirement set forth in section 4.a(1)(a) 
                 above for any of the 12-month periods ending May, June, or 
                 July 1996, a failure by RDOEC to satisfy that performance 
                 requirement in such area of responsibility for any rolling 
                 12-month period ending July 1999 or earlier will not be 
                 counted for the purpose of JDIEC's right of termination 
                 under section 4.a(1)(b) above. Should RDOEC acquire a 
                 dealership which, for any of the 12-month periods ending 
                 with the month of acquisition or with one of the two months 
                 immediately preceding the month of acquisition, did not 
                 satisfy the performance requirement set forth in section 
                 4.a(1)(a) above, a failure by RDOEC to satisfy that 
                 performance requirement, in the area of responsibility 
                 previously assigned to such acquired dealership, for any 
                 rolling 12-month

                                       9

<PAGE>

                 period ending within the first three years of RDOEC's 
                 operations there will not be counted for the purpose of 
                 JDIEC's right of termination under section 4.a(1)(b) above.

       (2)  Total Core Product Market Share

            (a)  For each of its assigned areas of responsibility, RDOEC will 
                 maintain, on a monthly basis, rolling 12-month total core 
                 product "Deere share" market share at a level greater than 
                 the level corresponding to the 50th percentile of all of 
                 JDIEC's U.S. dealers. Market share will be determined based 
                 upon the criteria and methodology then in use by JDIEC and 
                 evaluated monthly as information becomes available. The 
                 areas of responsibility assigned to RDOEC will be excluded 
                 from the calculations for the purpose of determining the 
                 50th percentile of JDIEC's U.S. dealers.

            (b)  JDIEC will have the right to terminate RDOEC's dealer 
                 appointments for a given area of responsibility upon the 
                 third instance (or any subsequent instance) in which RDOEC 
                 fails, in that area of responsibility, to satisfy the 
                 performance requirement set forth in section 4.a(2)(a) 
                 above, whether the instances occur in consecutive months or 
                 otherwise. Such termination will require one year advance 
                 written notice. JDIEC will have no

                                       10

<PAGE>

                 obligation to rescind a notice of termination given under 
                 this section 4.a(2)(b) even if RDOEC satisfies the 
                 performance requirement set forth in section 4.a(2)(a) above 
                 in the area of responsibility involved during the year after 
                 the notice is given.

            (c)  If in a given area of responsibility RDOEC did not satisfy 
                 the performance requirement set forth in section 4.a(2)(a) 
                 above for any of the 12-month periods ending May, June, or 
                 July 1996, a failure by RDOEC to satisfy that performance 
                 requirement in such area of responsibility for any rolling 
                 12-month period ending July 1999 or earlier will not be 
                 counted for the purpose of JDIEC's right of termination under 
                 section 4.a(2)(b) above. Should RDOEC acquire a dealership 
                 which, for any of the 12-month periods ending with the month 
                 of acquisition or with one of the two months immediately 
                 preceding the month of acquisition, did not satisfy the 
                 performance requirement set forth in section 4.a(2)(a) above,
                 a failure by RDOEC to satisfy that performance requirement, 
                 in the area of responsibility previously assigned to such 
                 acquired dealership, for any rolling 12-month period ending 
                 within the first three years of RDOEC's operations there will 
                 not be counted for the purpose of JDIEC's right of termination 
                 under section 4.a(2)(b) above.

                                       11

<PAGE>

       (3)  Absorption

            (a)  For each of its assigned areas of responsibility, RDOEC will 
                 maintain, on a monthly basis, a rolling 12-month product 
                 support absorption percentage at a level greater than the 
                 level corresponding to the 50th percentile of all of JDIEC's 
                 U.S. dealers. Product support absorption percentage will be 
                 determined based upon the criteria and methodology then in 
                 use by JDIEC and evaluated monthly as information becomes 
                 available. The areas of responsibility assigned to RDOEC 
                 will be excluded from the calculations for the purpose of 
                 determining the 50th percentile of JDIEC's U.S. dealers.

            (b)  JDIEC will have the right to terminate RDOEC's dealer 
                 appointments for a given area of responsibility upon the 
                 third instance (or any subsequent instance) in which RDOEC 
                 fails, in that area of responsibility, to satisfy the 
                 performance requirement set forth in section 4.a(3)(a) 
                 above, whether the instances occur in consecutive months or 
                 otherwise. Such termination will require one year advance 
                 written notice. JDIEC will have no obligation to rescind a 
                 notice of termination given under this section 4.a(3)(b) 
                 even if RDOEC satisfies the performance requirement set 
                 forth in section 4.a(3)(a) above in the area of

                                       12

<PAGE>

                 responsibility involved during the year after the notice is 
                 given.

            (c)  If in a given area of responsibility RDOEC did not satisfy 
                 the performance requirement set forth in section 4.a(3)(a) 
                 above for any of the 12-month periods ending May, June, or 
                 July 1996, a failure by RDOEC to satisfy that performance 
                 requirement in such area of responsibility for any rolling 
                 12-month period ending July 1999 or earlier will not be 
                 counted for the purpose of JDIEC's right of termination 
                 under section 4.a(3)(b) above. Should RDOEC acquire a 
                 dealership which, for any of the 12-month periods ending 
                 with the month of acquisition or with one of the two months 
                 immediately preceding the month of acquisition, did not 
                 satisfy the performance requirement set forth in section 
                 4.a(3)(a) above, a failure by RDOEC to satisfy that 
                 performance requirement, in the area of responsibility 
                 previously assigned to such acquired dealership, for any 
                 rolling 12-month period ending within the first three years 
                 of RDOEC's operations there will not be counted for the 
                 purpose of JDIEC's right of termination under section 
                 4.a(3)(b) above.

       (4)  Equity to Assets Ratio:

            JDIEC will have the right to terminate RDOEC's dealer 
            appointments if RDOEC's equity to assets

                                       13

<PAGE>

            ratio, based on RDOEC's fiscal year-end audit, is less than 25%. 
            Such termination will require one year advance written notice, 
            and at JDIEC's sole discretion may be executed on an overall 
            basis or by individual area of responsibility. Should JDIEC give 
            notice of termination under this section 4.a(4), RDOEC will have 
            the right to cure its equity to assets ratio deficiency through 
            the injection of fresh capital, in the amount deemed necessary by 
            JDIEC to raise the year-end percentage to 25%, within 180 days 
            following RDOEC's fiscal year end; however, JDIEC's approval will 
            be required if RDOEC wishes to cure its equity to assets ratio 
            deficiency by any other means, including without limitation 
            reducing its asset levels or through earnings retained during the 
            cure period.

       (5)  Business Plans and Progress Toward JDIEC Metrics:

            (a)  RDOEC's stated goal is to be recognized as the premier Deere 
                 dealer group, and both RDOEC and Deere reasonably expect 
                 RDOEC to perform consistently at the level of Deere's 
                 highest performing dealers. RDOEC therefore commits to 
                 strive toward and, ultimately, achieve and maintain market 
                 shares, absorption, and equity at the metric levels 
                 specified by JDIEC and prescribed for JDIEC dealers 
                 generally. Toward that end, RDOEC agrees to the following 
                 specific requirements:

                                       14

<PAGE>

                 (i)  Annually, by the deadline specified by JDIEC for 
                      submission of dealer business plans, RDOEC will submit 
                      and secure JDIEC's approval of a comprehensive annual 
                      business plan (for each individual area of 
                      responsibility) containing (1) specific objectives for 
                      market share (overall and by core product group), 
                      absorption, and equity (as well as any other metric 
                      criteria which JDIEC may prescribe for dealers 
                      generally) for the plan year which, in each instance, 
                      represent at a minimum meaningful progress toward the 
                      metric level specified by JDIEC for each criterion; (2) 
                      specific action plans designed to achieve the metric 
                      criteria objectives specified in the plan and, within a 
                      reasonable period of time, the metric levels specified 
                      by JDIEC; and (3) such other elements or metrics as are 
                      set forth in JDIEC's then-effective Mark of Excellence 
                      Program Guide, or which JDIEC may elect to require of 
                      dealers generally.

                 (ii) RDOEC will substantially accomplish each material action 
                      plan contained in each business plan approved by JDIEC.

                                       15

<PAGE>

                 (iii) RDOEC will, at a minimum, make meaningful progress 
                       each year toward JDIEC's metrics, including without 
                       limitation those related to market share (overall and 
                       each core product group), absorption, and equity.

            (b)  Failure by RDOEC to satisfy any of the specific requirements 
                 set forth in section 4.a(5)(a) above, as determined by JDIEC 
                 in its sole discretion, will constitute grounds for 
                 termination, with one year advance written notice, of 
                 RDOEC's dealer appointments for the area of responsibility 
                 involved. JDIEC will have no obligation to rescind a notice 
                 of termination given under this section 4.a(5)(b) even if 
                 RDOEC satisfies the specific requirements set forth in 
                 section 4.a(5)(a) above in the area of responsibility 
                 involved during the year after the notice is given. With 
                 respect to the requirement in section 4.a(5)(a)(iii) above, 
                 in determining whether RDOEC has failed to make meaningful 
                 progress toward JDIEC's market share metrics in a particular 
                 year, JDIEC will take into account actions directly 
                 attributable to JDIEC to the extent such actions cause a 
                 loss of market share in that year by RDOEC, provided the 
                 connection between JDIEC's actions and RDOEC's loss of 
                 market share is evidenced by a substantial loss of market 
                 share in

                                       16

<PAGE>

                 that year by JDIEC's U.S. dealers generally.

       (6)  Breach of Agreement

            JDIEC will have the right to terminate RDOEC's dealer 
            appointments, effective immediately, in the event of a not 
            inconsequential breach by RDOEC or Offutt of this Agreement, 
            RDOEC's industrial dealer agreements, or any other agreement 
            between RDOEC or Offutt and JDIEC, provided, however, that 
            termination for noncompliance with the requirements of sections 
            4.a(1)(a), 4.a(2)(a), 4.a(3)(a), and 4.a(5)(a)(i)-(iii) above 
            will be governed by sections 4.a(1)(b), 4.a(2)(b), 4.a(3)(b), and 
            4.a(5)(b) above, respectively. Such termination may, at JDIEC's 
            sole discretion, be executed on an overall basis or by individual 
            area of responsibility.

   b.  Nothing in sections 4.a(1) through 4.a(6) of this Agreement shall 
       preclude immediate termination of RDOEC's dealer appointments in any 
       situation in which another provision in this Agreement or any other 
       agreement affords JDIEC a right of immediate termination. By way of 
       illustration (and not limitation), nothing in section 4.a(6) of this 
       Agreement shall require that a particular breach of agreement by RDOEC 
       or Offutt be "not inconsequential" if some other provision of this 
       Agreement or another agreement affords JDIEC a right of termination 
       following the breach without requiring that the breach be not 
       inconsequential.

                                       17

<PAGE>

   c.  The termination rights provided for JDIEC in section 4.a above and 
       elsewhere in this Agreement are in addition to, and shall in no way 
       affect or limit, the termination rights of JDIEC under RDOEC's 
       industrial dealer agreements (other than the termination right 
       provided for JDIEC in section 3(b) of those dealer agreements).

   d.  In lieu of RDOEC's existing right of termination under section 3(b) of 
       its industrial dealer agreements, RDOEC may terminate its JDIEC dealer 
       appointments by giving one year advance written notice to JDIEC.

5. Termination on Death of Offutt:

   a.  Deere will not exercise its right, under section 2(b) of the dealer 
       agreements in effect between RDOEC and Deere, to terminate RDOEC's 
       dealer appointments, effective immediately, upon the death of Offutt 
       if the following conditions are satisfied at the time of Offutt's 
       death:

       (1)  RDOEC has in place an ownership succession plan that has been 
            approved in writing by JD-Ag and JDIEC.

       (2)  RDOEC, JD-Ag, and JDIEC have entered into a written agreement 
            which:

            (a)  identifies events which, from Offutt's death forward, will 
                 constitute changes in the control of RDOEC; and

            (b)  provides JD-Ag and JDIEC an additional right to terminate 
                 RDOEC's dealer

                                       18

<PAGE>

                 appointments, effective immediately, if such an event occurs 
                 without the prior written approval of JD-Ag and JDIEC.

       (3)  Neither RDOEC nor Offutt has breached any obligation under 
            RDOEC's dealer agreements, this Agreement, or any other agreement 
            with JD-Ag or JDIEC, and no grounds for termination of an RDOEC 
            dealer appointment exist under any agreement between RDOEC and 
            and JD-Ag or JDIEC.

       (4)  RDOEC and each of its locations are under the management of 
            personnel who have demonstrated performance capabilities, are 
            acceptable to Deere in its sole discretion, and who will continue 
            to manage RDOEC and its locations after the death of Offutt.

       (5)  Each area of responsibility assigned to RDOEC under its dealer 
            agreements justifies, in Deere's sole discretion, the 
            continuation of a Deere dealership assigned only that area. 
            Should Deere determine that a particular area of responsibility 
            does not justify the continuation of a dealership, RDOEC shall 
            retain, for a period of three years following the death of 
            Offutt, a right of first refusal to locate a dealership in the 
            affected area of responsibility if in that period Deere rescinds 
            its decision, provided, however, that such right of first refusal 
            shall terminate if RDOEC breaches an agreement with JD-Ag or 
            JDIEC, or if grounds arise for termination of any of RDOEC's dealer 
            appointments.

                                       19

<PAGE>

       (6)  Offutt is in compliance with the requirements set forth in 
            section 2.a above.

   b.  Deere may at its sole discretion evaluate compliance with the 
       conditions set forth in this section 5 and take action, if any, on an 
       overall basis or by individual area of responsibility.

6. Arbitration:

   a.  Any controversy or claim, whether based on contract, tort, statute, 
       common law, or other legal theory, between RDOEC or Offutt and JD-Ag, 
       JDIEC, or Deere Credit, Inc. shall be resolved by binding arbitration 
       pursuant to this section 6 and the then-current Commercial Rules and 
       supervision of the American Arbitration Association. The duty to 
       arbitrate shall extend to any officer, employee, shareholder, 
       principal, agent, trustee in bankruptcy or otherwise, affiliate, 
       subsidiary, third-party beneficiary, or guarantor of a party hereto 
       making or defending any claim which would otherwise be arbitrable 
       hereunder.

   b.  The arbitration shall be held in Chicago before a panel of three 
       arbitrators who are knowledgeable regarding, and have experience as 
       arbitrators of, commercial disputes. The decision and award of a 
       majority of the panel shall be final and binding, and judgment thereon 
       may be entered in any court having jurisdiction thereof. The panel 
       shall not have the power to award punitive or exemplary damages, or 
       any damages excluded

                                       20

<PAGE>

       by, or in excess of any damage limitations expressed in, any agreement 
       between the parties to the dispute.

   c.  Each party to the dispute shall bear its own attorney's fees 
       associated with the arbitration, and other costs and expenses of the 
       arbitration shall be borne as provided by the rules of the American 
       Arbitration Association.

   d.  If court proceedings to stay litigation or compel arbitration are 
       necessary, the party who unsuccessfully opposes such proceedings shall 
       pay all associated costs, expenses, and attorney's fees which are 
       reasonably incurred by the other party.

   e.  Neither a party to the dispute, a witness, or the panel may disclose 
       the contents or results of any arbitration hereunder without the prior 
       written consent of all parties to the dispute, unless and then only to 
       the extent required to enforce or challenge the award, as required by 
       law (including without limitation applicable securities laws and 
       regulations) or as a result of legal process, or as necessary for 
       financial and tax reports and audits.

   f.  Deere may seek judicial remedies, such as (but not limited to) 
       attachment, replevin, and garnishment, deemed necessary by Deere in 
       its sole discretion for the enforcement of Deere's rights regarding 
       any security for the indebtedness of RDOEC, and such action by Deere 
       shall not constitute a waiver of Deere's rights or a breach of Deere's 
       obligations under this section 6. For the purposes of this section 6.f 
       only, "Deere" shall include Deere Credit, Inc. in addition to JD-Ag 
       and JDIEC.

                                       21


<PAGE>

   g.  If any part of this section 6 is held to be unenforceable, its 
       unenforceability shall not affect the duty to arbitrate hereunder or 
       any other part of this section 6.

7. Letters of Credit:

   a.  Deere will accept letters of credit as a substitute or partial 
       substitute for Offutt's personal guaranties of the indebtedness of 
       RDOEC (including without limitation wholesale obligations and 
       obligations under any retail finance or leasing agreement) if the 
       letters are issued by a bank acceptable to Deere in favor of Deere and 
       such other beneficiaries as Deere may direct, the form of the letters 
       is acceptable to Deere, the amount of the letters as issued meets 
       Deere's guidelines in effect at the time of issuance, and the amount 
       of the letters is adjusted when and as requested by Deere. Deere may 
       request an adjustment of the letters' amount whenever such an 
       adjustment is necessary to meet Deere's guidelines (as in effect from 
       time to time), or if in Deere's sole discretion an adjustment is 
       warranted in light of circumstances deemed by Deere to be unusual.

   b.  Cancellation or nonrenewal of any letter of credit issued in Deere's 
       favor, or a failure to adjust the amount of such a letter when and as 
       required by Deere, shall be grounds for immediate termination of 
       RDOEC's dealer appointments. Termination under this section 7.b may be 
       executed, at Deere's sole discretion, on an overall basis or by 
       individual area of responsibility.

8. General Provisions:

                                       22

<PAGE>

   a.  As used in this Agreement, the term "area of responsibility" means:

       (1)  with regard to RDOEC's JD-Ag dealerships, an individual 
            dealership location; and

       (2)  with regard to RDOEC's JDIEC dealerships, a geographic region now 
            or hereafter treated by JDIEC as a separate dealership trade area 
            in its dealer agreements with RDOEC.

   b.  In the event JDIEC gives its approval for a rent-to-rent business 
       operated by or affiliated with RDOEC or Offutt at a location outside 
       the areas of responsibility assigned to RDOEC by JDIEC, such 
       rent-to-rent business will not utilize any John Deere industrial 
       equipment at that location other than such John Deere industrial 
       equipment as it may acquire from the JDIEC dealer whose assigned area of 
       responsibility includes such location.

   c.  Deere shall have input into the selection and removal of all RDOEC 
       management personnel down to and including the managers of RDOEC's 
       individual locations.

   d.  RDOEC shall obtain written approval from Deere prior to discussing 
       (directly or indirectly) with any dealer a possible purchase of a 
       dealership that would add to RDOEC's area of responsibility. Deere 
       shall have the right to reject such a request or to disapprove 
       additions to RDOEC's area of responsibility in its sole discretion.

   e.  With respect to its JDIEC dealerships, RDOEC will not carry 
       competitive products (whole goods or parts),

                                       23

<PAGE>

       including without limitation products which do not compete with a 
       JDIEC product as of the date of this Agreement but which become 
       competitive in the future due to the offering of new products by JDIEC 
       (whether as a result of new product development, acquisition, or 
       otherwise). This commitment shall also bind any subsidiary of RDOEC 
       (whether wholly or partially owned), as well as any other entity in 
       which Offutt owns or controls a 25% or greater interest. However, this 
       commitment shall not preclude the distribution in Minnesota, through a 
       business separated from RDOEC's JDIEC dealership in accordance with 
       JDIEC's competitive lines policy, of the Vermeer product line carried 
       by RDOEC in Minnesota on the date of this Agreement, if in the future 
       JDIEC offers a product which competes with a Vermeer product carried by 
       RDOEC in Minnesota on the date of this Agreement.

   f.  Any grounds for termination of RDOEC's dealer appointments under this 
       Agreement, RDOEC's dealer agreements (as modified by this Agreement), 
       or any other agreement between RDOEC and JD-Ag or JDIEC will be 
       sufficient grounds for termination for the purposes of any applicable 
       law requiring grounds (or certain grounds) for termination, regardless 
       of the terminology used in such law to describe the grounds required 
       thereunder.

   g.  If any of RDOEC's dealer appointments are terminated, all of RDOEC's 
       indebtedness to Deere in connection with the terminated appointments 
       which is not due and payable prior to the effective date of 
       termination shall be due and payable as of the effective date of 
       termination.

                                       24

<PAGE>

   h.  RDOEC, Offutt, and Deere will maintain the confidentiality of one 
       another's confidential information, unless and then only to the extent 
       disclosure is required by law (including without limitation applicable 
       securities laws and regulations) or as a result of legal process. 
       Nothing in this section 8.h or in section 6.e above shall prohibit 
       the exchange of information between RDOEC and Offutt, or the exchange 
       of information within the Deere & Company organization.

   i.  Nothing contained in this Agreement shall be construed as a waiver or 
       modification of any terms, conditions, or rights contained in any 
       existing agreement between JD-Ag or JDIEC and RDOEC or Offutt except 
       to the extent such terms, conditions, or rights are in conflict with 
       this Agreement, in which event this Agreement shall supersede the 
       existing agreements, but only to the extent of the conflict.

   j.  Each party to this Agreement represents and warrants that it has taken 
       all action required to authorize it to enter into this Agreement, and 
       each party further represents that it has neither relied upon nor been 
       induced by any representation, statement, or disclosure of the other 
       party, but has relied upon its own knowledge and judgment in entering 
       into the Agreement.

   k.  This Agreement shall be effective and binding regardless of whether a 
       public offering of RDOEC stock occurs. Because of RDOEC's unique position
       within Deere's dealer organizations, each provision hereof shall be given
       full effect in accordance with its terms regardless of how or whether
       Deere addresses the provision's subject matter with other Deere dealers.

                                       25

<PAGE>

   l.  This Agreement cannot be modified, nor any party's rights hereunder 
       waived, except in writing, and no waiver of any provision hereof shall 
       preclude enforcement of any other provision hereof, or subsequent 
       enforcement of the provision waived. This Agreement cannot be assigned 
       without the prior written consent of the parties, which consent may be 
       withheld with or without cause.   

   m.  Reincorporation of RDOEC in Delaware or another jurisdiction shall not 
       affect its rights and obligations under this Agreement.



JOHN DEERE COMPANY - A DIVISION OF DEERE & COMPANY

By:
   --------------------------------------------------

Title:
      -----------------------------------------------



JOHN DEERE INDUSTRIAL EQUIPMENT COMPANY

By:
   --------------------------------------------------

Title:
      -----------------------------------------------


RDO EQUIPMENT CO.

By: /s/ Ronald D. Offutt
   --------------------------------------------------

Title: President
      -----------------------------------------------


/s/ Ronald D. Offutt
- -----------------------------------------------------
          RONALD D. OFFUTT, INDIVIDUALLY


                                       26


<PAGE>


                              CORPORATE SERVICES AGREEMENT

                                         BETWEEN

                                    RDO EQUIPMENT CO.

                                           AND

                                    R. D. OFFUTT COMPANY


                                Dated as of November 1, 1996

<PAGE>
                                CORPORATE SERVICES AGREEMENT


   THIS CORPORATE SERVICES AGREEMENT, dated as of November 1, 1996, is by and 
between RDO EQUIPMENT CO. ("RDO") and R.D. OFFUTT COMPANY ("Offutt Co.").

   WHEREAS, RDO desires to obtain certain corporate support and other 
services from Offutt Co. and other entities controlled by, or under common 
control (the "Offutt Entities"), and Offutt Co. is willing to provide such 
corporate support and other services to RDO, either directly or through the 
Offutt Entities.

   NOW, THEREFORE, in consideration of the foregoing premise and the mutual 
covenants and agreements hereinafter set forth, the parties hereto agree as 
follows:

                                       ARTICLE
                                          1. 
                                  SERVICES PROVIDED

1.1.  DESCRIPTION OF SERVICES.  During the term of this Agreement, Offutt Co. 
      will provide, or cause to be provided, to RDO the services described in 
      the schedules attached hereto.  The schedules attached hereto may be 
      amended from time to time by the written agreement of the parties, and 
      the schedules may be added or deleted from time to time as the parties 
      may agree in writing.

1.2.  NOTICE OF TERMINATION OF SERVICES.  Notwithstanding anything in Section 
      1.1 of this Agreement to the contrary, any particular service described 
      in the schedules now or hereafter attached to this Agreement (as the 
      same may be amended from time to time) may be terminated by RDO at any 
      time by giving Offutt Co. at least thirty (30) calendar days' prior 
      written notice, unless a longer notification period is specified in the 
      particular schedule.  RDO will not be obligated to pay or reimburse 
      Offutt Co. for any terminated services after the expiration of such 
      thirty (30)-day period.

1.3.  LEVEL OF EFFORT; QUALITY OF SERVICES.  Except as otherwise expressly 
      provided in this Agreement, all services, consultation, training, 
      assistance, opinions, evaluations or other support which Offutt Co. 
      renders or causes to be rendered to RDO pursuant to this Agreement will 
      be provided on a "reasonable efforts" basis.  For purposes of this 
      Agreement, a "reasonable efforts" basis means performing, or causing to 
      be performed, identified tasks to the same level or degree of 
      involvement Offutt Co. would provide in its own internal operations.  
      Unless particular personnel are designated as being dedicated to RDO, 
      the services provided by any particular person to RDO will not be given 
      priority over reasonable and necessary services required to meet RDO's 
      requirements.  The services which Offutt Co. renders or cause to be 
      rendered to RDO hereunder will be of a nature and quality substantially 
      similar to that which Offutt Co. require for its own internal 
      operations with respect to comparable services.

1.4.  SELECTION OF PERSONNEL.  The selection and assignment of Offutt Co.'s 
      personnel needed to perform the services to be provided to RDO under 
      this Agreement will be solely determined 

<PAGE>

     by Offutt Co.  It is understood and agreed that Offutt Co.'s personnel 
      performing such services will meet the job or position qualifications 
      normally required of a person performing the particular or comparable 
      service for Offutt Co.'s own internal operations.

1.5.  SUBCONTRACTING.  Services to be rendered by Offutt Co. to RDO under 
      this Agreement may be subcontracted, in whole or in part, by any Offutt 
      Co. without the express written approval of RDO, but Offutt Co. will, 
      at all times, remain fully liable for the performance by any 
      subcontracted party in accordance with the terms of this Agreement, 
      including, without limitation, continued compliance with the provisions 
      of Article III of this Agreement.

1.6.  WARRANTY DISCLAIMER.  OFFUTT CO. MAKES NO EXPRESS OR IMPLIED 
      REPRESENTATIONS OR WARRANTIES, INCLUDING, WITHOUT LIMITATION, THE 
      WARRANTIES IMPLIED BY LAW OF MERCHANTABILITY OR FITNESS FOR A 
      PARTICULAR PURPOSE, REGARDING THIS AGREEMENT, THE PERFORMANCE OF THE 
      SERVICES CONTEMPLATED BY THIS AGREEMENT OR ANY TANGIBLE PROPERTY 
      DELIVERED BY OFFUTT CO. PURSUANT TO THIS AGREEMENT.

1.7.  LIMITATION OF LIABILITY.  Offutt Co. will not be liable to RDO or to 
      any other person or entity for special, indirect, consequential or 
      punitive damages caused by, attributable to or arising in connection 
      with the performance, nonperformance or delayed performance of the 
      services contemplated by this Agreement, or any act or omission of 
      Offutt Co. or any person or entity acting on behalf of Offutt Co. 
      attributable to or arising in connection with the services contemplated 
      by this Agreement, whether negligent or otherwise, including, without 
      limitation, damages relating to loss of profit or business 
      interruption, however such damages may be caused, except for such 
      damages attributable to Offutt Co.'s or such other person's or entity's 
      fraud, bad faith or willful misconduct.  Offutt Co. will not be liable 
      for any failure to perform or any delay in the performance of its 
      obligations hereunder due to Force Majeure (as defined in Section 5.1 
      below) or any cause beyond the reasonable control of Offutt Co.

                                    ARTICLE
                                       2. 
                                 COMPENSATION

2.1.  RATE OF COMPENSATION.  In consideration for the services performed by 
      Offutt Co. pursuant to this Agreement, RDO agrees to pay or reimburse 
      Offutt Co. for the following fees or expenses:

      (a) PRO RATA FEE.  For the performance by Offutt Co. of the corporate 
          support services described in the schedules hereto which are 
          identified as "pro rata fee services," RDO will pay or reimburse 
          Offutt Co. rendering the particular service a pro rata fee based on 
          RDO's usage of such services compared with the usage of Offutt Co. 
          and other Offutt Entities.

      (b) FIXED FEE.  For the performance by Offutt Co. described in the 
          schedules hereto which are identified as "fixed fee services," RDO 
          will pay or reimburse Offutt Co. a fixed fee at the quarterly rate 
          from time to time as set forth on the schedules.  The annual rate 
          of the fixed fee schedules will be reviewed bi-annually and 
          adjusted from

                                       2
<PAGE>

          time to time as necessary by the written agreement of 
          the parties.  Any such adjustments to the quarterly rate of the 
          fixed fee shall be set forth on a revised schedule.

      (c) VARIABLE FEE.  For the performance by Offutt Co. described in the 
          schedules hereto which are identified as "variable fee services," 
          RDO will pay or reimburse Offutt Co. rendering the particular service
          a variable fee from time to time.  The variable fee schedules hereto 
          will be reviewed bi-annually and adjusted from time to time as 
          necessary by the written agreement of the parties.  Any such 
          changes shall be set forth on a revised schedule.

2.2.  TAXES.  In addition to the fees payable by RDO to Offutt Co. pursuant 
      to Section 2.1 of this Agreement, RDO will be responsible for and will 
      pay, or reimburse Offutt Co. for, all federal, foreign, state and local 
      taxes, duties, fees, assessments, licenses, charges, fines, penalties 
      and interest and other governmental charges, however designated, 
      associated with the performance by Offutt Co. of their obligations 
      hereunder which are now or hereafter imposed under or by any 
      governmental authority or agency (other than such amounts as relate to 
      net income or similar taxes based upon Offutt Co.'s earnings arising 
      hereunder).

2.3.  TRAVEL EXPENSES.  In addition to the fees payable by RDO to Offutt Co. 
      pursuant to Section 2.1 of this Agreement, in the event that RDO 
      requests Offutt Co. to provide services in accordance with this 
      Agreement that require travel beyond a radius of fifty (50) miles from 
      Offutt Co.'s principal offices, then RDO agrees that it will pay, or 
      reimburse Offutt Co. for, all travel, food and lodging expenses 
      reasonably incurred in connection therewith.

2.4.  PAYMENT OF COMPENSATION AND EXPENSES.  As soon as practicable following 
      the end of Offutt Co.'s quarterly accounting periods during the term of 
      this Agreement (but not later than thirty (30) calendar days after the 
      end of each such period), Offutt Co. will deliver a written invoice to 
      RDO separately setting forth the amount of fees and expenses payable 
      hereunder with respect to the immediately preceding quarterly 
      accounting period.  Such invoice will be in a form and contain 
      sufficiently detailed supporting information to allow RDO the 
      reasonable opportunity to verify the fees and expenses payable 
      hereunder.  RDO will have the right to verify the information in the 
      invoice in the manner provided in Section 2.5 hereof.  RDO will pay or 
      reimburse Offutt Co. for the amount of the fees and expenses payable to 
      Offutt Co. hereunder with respect to the immediately preceding 
      quarterly accounting period within a reasonable period of time 
      following RDO's receipt and verification of the periodic invoices from 
      Offutt Co., but in no event later than thirty (30) days after receipt 
      and verification of the invoice.  Any questions or disputes between the 
      parties with respect to determinations or calculations relating to the 
      amount of the fees or expenses payable hereunder will be resolved by 
      the independent certified public accounting firm then servicing the 
      books of RDO, whose determinations or calculations will be binding and 
      conclusive upon the parties.  The costs of any such resolutions will be 
      borne equally by the parties.

2.5.  RECORDS AND INSPECTION.  Offutt Co. will keep and maintain complete and 
      accurate records and books of account showing the determination and the 
      amount of fees and expenses payable hereunder in sufficient detail and 
      form to permit the determination of the fees and 

                                       3
<PAGE>

      expenses due and payable to Offutt Co. hereunder.  Such records and 
      books of account shall be maintained for a period of one (1) year.  
      Offutt Co. agrees to permit RDO and RDO's duly authorized 
      representatives and agents, at RDO's expense, complete access to Offutt 
      Co.'s facilities to audit, inspect and copy Offutt Co.'s records and 
      books of account at all reasonable times.  Such audit, inspection and 
      copying will be limited in scope and duration to the extent as may be 
      reasonably necessary for determining Offutt Co.'s performance under, or 
      compliance with, the terms of this Agreement and for determining the 
      accuracy of the fees and expenses payable hereunder.

                                       ARTICLE
                                          3. 
                                   CONFIDENTIALITY

3.1.  PROPRIETARY INFORMATION.  "PROPRIETARY INFORMATION" means all 
      information which is directly or indirectly disclosed to any of the 
      parties hereunder, regardless of the form in which it is disclosed, 
      relating in any way to the other party's markets, customers, products, 
      patents, inventions, proprietary information, procedures, processes, 
      methods, designs, strategies, know-how, plans, assets, liabilities, 
      costs, expenses, revenues, profits, organization, officers, directors, 
      employees, representatives, agents, distributors, dealers or business 
      in general.

3.2.  NON-DISCLOSURE.  Offutt Co. and RDO acknowledge and agree that each 
      other's Proprietary Information is confidential and proprietary.  
      Without the other party's express prior written consent, Offutt Co. and 
      RDO agree not to use any of such Proprietary Information for any 
      purpose other than as permitted or required for performance by Offutt 
      Co. and RDO hereunder.  Without the other party's express prior written 
      consent, Offutt Co. and RDO further agree not to disclose or provide 
      any of such Proprietary Information to any third party and to take all 
      necessary measures to prevent any such disclosure by their respective 
      officers, directors, employees, agents or representatives. Such 
      obligation of non-disclosure and confidentiality will survive 
      termination of this Agreement.  Following termination of this 
      Agreement, Offutt Co. and RDO will use their reasonable efforts to 
      return all Proprietary Information (and reproductions thereof) obtained 
      hereunder.

3.3.  PUBLIC INFORMATION; COURT ORDER.  Nothing herein will prevent any of 
      the parties from using, disclosing or authorizing the disclosure of any 
      Proprietary Information of the other parties hereunder:  (a) which is 
      or hereafter becomes part of the public domain or otherwise becomes 
      generally available to the public through no fault of the disclosing 
      party; (b) to the extent and upon the terms and conditions that Offutt 
      Co. or RDO may have previously made their respective Proprietary 
      Information available to certain persons; or (c) to the extent that 
      Offutt Co. or RDO is required to disclose such Proprietary Information 
      by law or court order.

3.4.  LEGAL ACTION.  At the request of the other party, Offutt Co. and RDO 
      will cooperate fully with each other in any and all legal actions taken 
      by the other to protect its rights in its Proprietary Information.  The 
      party seeking to protect such rights will bear all costs and expenses 
      reasonably incurred by the other party in the course of cooperating in 
      such legal action.

                                       4

<PAGE>
                                        ARTICLE
                                           4. 
                                  TERM AND TERMINATION

4.1.  TERM.  This Agreement will take effect as of the date first above 
      written and will continue in force for an initial period of three (3) 
      years ending on October 31, 1999, subject to earlier termination as 
      provided in Section 4.2 hereof.  Thereafter, this Agreement will be 
      automatically renewed for additional periods of one (1) year each, 
      unless either party has given the other written notice of its 
      termination of this Agreement at least sixty (60) calendar days prior 
      to the scheduled termination date, in which event this Agreement will 
      terminate on the scheduled termination date or earlier as provided in 
      Section 4.2 hereof.  The performance of particular services 
      contemplated by this Agreement may be terminated as provided in Section 
      1.2 of this Agreement.

4.2.  TERMINATION.  Notwithstanding the provisions of Section 4.1 above, this 
      Agreement may be terminated in accordance with the following provisions:

      (a) Any party hereto may terminate this Agreement at any time by giving 
          notice in writing to the other parties, which notice will be effective
          upon dispatch, should the other party file a petition of any type as 
          to its bankruptcy, be declared bankrupt, become insolvent, make an 
          assignment for the benefit of creditors, go into liquidation or 
          receivership, or otherwise lose legal control of its business, or 
          should any of the other parties or a substantial part of any of their
          businesses come under the control of a third party;

      (b) Any party may terminate this Agreement by giving notice in writing to 
          the other party should an event of Force Majeure continue for more 
          than sixty (60) calendar days as provided in Section 5.2 below;

      (c) Any party may terminate this Agreement by giving notice in writing to 
          the other party in the event that the other party is in material 
          breach of this Agreement and has failed to cure such breach within 
          thirty (30) calendar days of receipt of written notice thereof from 
          the other party; or

      (d) The mutual written consent of the parties.

4.3.  RIGHTS AND OBLIGATIONS ON TERMINATION.  In the event of termination of 
      this Agreement for any reason, the parties will have the following 
      rights and obligations:

      (a) Termination of this Agreement will not release RDO from the obligation
          to make payment of all amounts then or thereafter due and payable;

      (b) Offutt Co. will have the right to terminate any or all services; and

      (c) The obligations hereunder which by their terms or clear intent 
          extend beyond termination of this Agreement, including, without 
          limitation, the obligations hereunder pursuant to Section 2.5 
          (relating to records and reports), Section 3.2

                                       5
<PAGE>

           (relating to confidentiality), and Section 6.1 (relating to 
           indemnification), will survive termination of this Agreement.

4.4.  NO COMPENSATION.  In the event that either of the parties hereto 
      terminates this Agreement for any reason in accordance with the terms 
      hereof, the parties hereby agree that, subject to the provisions of 
      Section 4.3 hereof and without prejudice to any other rights or 
      remedies which any of the parties may have in respect of any breach of 
      this Agreement, none of the parties shall be entitled to any 
      compensation or like payment from any of the other parties as a result 
      of such termination.

                                             ARTICLE 
                                                5. 
                                           FORCE MAJEURE

5.1.  DEFINITION.  "FORCE MAJEURE" means any event or condition, not existing 
      as of the date of this Agreement, not reasonably foreseeable as of such 
      date and not reasonably within the control of any of the parties, which 
      prevents in whole or in material part the performance by Offutt Co. of 
      its obligations hereunder or which renders the performance of such 
      obligations so difficult or costly as to make such performance 
      commercially unreasonable.  Without limiting the foregoing, the 
      following will constitute events or conditions of Force Majeure:  acts 
      of state or governmental action, riots, disturbance, war, strikes, 
      lockouts, slowdowns, prolonged shortage of energy supplies, epidemics, 
      fire, flood, hurricane, typhoon, earthquake, lightning and explosion.

5.2.  NOTICE.  Upon giving notice to RDO, Offutt Co. upon being affected by 
      an event of Force Majeure will be released without any liability on its 
      part from the performance of its obligations under this Agreement, but 
      only to the extent and only for the period that its performance of such 
      obligations is prevented by the event of Force Majeure.  Such notice 
      must include a description of the nature of the event of Force Majeure, 
      its cause and possible consequences.  Offutt Co. will promptly notify 
      RDO of the termination of such event.

5.3.  CONFIRMATION.  Offutt Co. must provide to RDO confirmation of the 
      existence of the circumstances constituting any claimed event of Force 
      Majeure.  Such evidence may consist of a statement or certificate of an 
      appropriate governmental department or agency where available, or a 
      statement describing in detail the facts claimed to constitute Force 
      Majeure.

5.4.  SUSPENSION OF PERFORMANCE.  During the period that the performance by 
      Offutt Co. of its obligations under this Agreement has been suspended 
      by reason of an event of Force Majeure, RDO may likewise suspend the 
      performance of all or part of its obligations hereunder relating to the 
      circumstances constituting the claimed event of Force Majeure (to the 
      extent that such suspension is commercially reasonable).
 
                                       ARTICLE
                                          6. 
                                   INDEMNIFICATION

6.1.  INDEMNIFICATION BY RDO.  RDO agrees to indemnify and hold harmless 
      Offutt Co., its successors-in-interest, permitted assigns, officers, 
      directors, employees, agents and 

                                       6

<PAGE>

      representatives, from and against any and all liability, damage, cost, 
      expense and loss, or threat thereof, including, without limitation, 
      reasonable attorneys' fees, expenses and court costs, and from and 
      against any and all claims or actions based upon, or arising out of, 
      damage or injury to persons or property caused by, attributable to or 
      arising in connection with Offutt Co.'s' performance, nonperformance or 
      delayed performance of the services contemplated by this Agreement or 
      any acts or omissions of Offutt Co.'s or any person or entity acting on 
      behalf of Offutt Co.'s attributable to or arising in connection with 
      the services contemplated by this Agreement.  Notwithstanding the 
      foregoing, but subject to Section 1.7 hereof (relating to limitation of 
      liability), RDO will have the right to pursue any and all claims, 
      whether at law or in equity, that RDO may have against Offutt Co., its 
      successors-in-interest, permitted assigns, officers, directors, 
      employees, agents, representatives and persons and entities acting on 
      its behalf based upon, arising out of or in connection with the 
      performance, nonperformance or delayed performance of the services 
      contemplated by this Agreement or any acts or omissions relating 
      thereto.  Offutt Co. agrees to promptly notify RDO of any such claim in 
      writing, tender to RDO the right to defend or settle such claim at 
      RDO's expense, and reasonably cooperate with RDO in defending or 
      settling any such claim.  Offutt Co. may be represented by and actively 
      participate through their own counsel in the defense of any such claim 
      if they so desire and the costs of such independent counsel will be 
      paid by Offutt Co.  RDO will have no liability whatsoever with respect 
      to claims settled without the prior written consent of RDO.  RDO may 
      not settle any claim under this Section 6.1 without the prior written 
      consent of Offutt Co., which consent will not be unreasonably withheld 
      or delayed.  RDO's indemnification obligations pursuant to this Section 
      6.1 will survive termination of this Agreement.

                                       ARTICLE
                                          7. 
                                    MISCELLANEOUS

7.1. RELATIONSHIP.  

      (a) GENERALLY.  Except to the extent expressly provided herein, this 
          Agreement does not make any party the employee, agent or legal 
          representative of the other party for any purpose whatsoever.  None 
          of the parties is granted any right or authority to assume or to 
          create any obligation or responsibility, express or implied, on 
          behalf of or in the name of any of the other parties.  In 
          fulfilling its obligations pursuant to this Agreement, Offutt Co. 
          will be acting as an independent contractor.  Offutt Co. may, 
          during the term of this Agreement, provide the same or similar 
          services to those provided hereunder for others, including, without 
          limitation, competitors of RDO.  RDO may, during the term of this 
          Agreement, procure the same or similar services to those provided 
          hereunder from others, including, without limitation, competitors 
          of Offutt Co.  In the performance or rendering of the services 
          contemplated by this Agreement, Offutt Co. is an independent 
          contractor with the authority to control and direct the performance 
          of the details of the services; RDO is interested only in the 
          results obtained.  However, the services contemplated hereby must 
          meet the approval of RDO.  RDO will have no direct control over 
          Offutt Co. or any of their employees or agents in connection with 
          the performance of the services contemplated by this Agreement.  
          Nothing contained in this Agreement will constitute or be construed 
          to 

                                       7
<PAGE>

          be or create a partnership, joint venture, franchise 
          or similar arrangement between the parties hereto.

      (b) LIMITED POWER OF ATTORNEY.  Notwithstanding anything in Section 
          7.1(a) to the contrary, RDO hereby makes, constitutes and appoints 
          Offutt Co. as RDO's true and lawful attorney, authorized (but not 
          required) to take, from time to time, and at any and all times, any 
          and all actions which RDO itself could take, in RDO's name, place 
          and stead, to the maximum extent permitted by law; PROVIDED, 
          HOWEVER, that the authority granted by RDO in favor of Offutt Co. 
          hereunder extends only to actions at that time necessary and 
          appropriate to permit Offutt Co. to perform the services 
          contemplated by this Agreement; and, PROVIDED FURTHER, that the 
          authority granted by RDO in favor of Offutt Co. hereunder will in 
          no way be construed to give Offutt Co. the right or authority to 
          amend or otherwise alter the terms of this Agreement or any of the 
          agreements referred to herein or to provide any consents and 
          approvals required or permitted under this Agreement or any of the 
          agreements referred to herein.  This power of attorney is not 
          coupled with an interest and may, therefore, be revoked, in whole 
          or in part, at any time and from time to time, by RDO giving 
          written notice to Offutt Co. of such revocation.

7.2.  ASSIGNMENT.  Except to the extent expressly provided herein, none of 
      the parties hereto has the right to, directly or indirectly, in whole 
      or in part, assign, delegate, convey or otherwise transfer, whether 
      voluntarily, involuntarily or by operation of law, its rights and 
      obligations under this Agreement, except with the prior written 
      approval of the other parties.  Any such prohibited action will be null 
      and void.

7.3.  NOTICES.  Notices, consents, requests, demands and other communications 
      permitted or required to be given hereunder will be deemed sufficient 
      if given in writing and if delivered personally, or by United States 
      registered or certified mail, postage prepaid, return receipt 
      requested, or by facsimile, telecopy, telegraph, telex or similar 
      telegraphic or electronic data communication equipment, addressed to 
      the parties as set forth below or at such other addresses as the 
      respective parties may designate by like communication from time to 
      time.  Communications so given will be effective upon:  (a) receipt by 
      the party to which notice is given;  (b) on the fourth (4th) day 
      following the date such communication was posted; or (c) the date of 
      transmission, whichever occurs first.

      If to RDO:        RDO Equipment Co.
                        2829 South University Drive
                        Fargo, ND 58109
                        Attention:  Chief Financial Officer
                        Telecopier:  701-271-6328

     If to Offutt Co.:  R. D. Offutt Company

                        -----------------------------------

                        -----------------------------------
                        Attention: President
                        Telecopier:
                                   ------------------------

                                       8

<PAGE>

7.4.  ENTIRE AGREEMENT.  This Agreement, including the exhibits and schedules 
      referred to herein (which are hereby incorporated as an integral part 
      of this Agreement) and the other agreements between the parties 
      expressly referred to herein, constitutes the entire agreement of the 
      parties with respect to the subject matter hereof, and supersedes all 
      previous agreements by and among Offutt Co., the Offutt Entities and 
      RDO, as well as all proposals, oral or written, and all negotiations, 
      conversations or discussions heretofore had between the parties related 
      to the subject matter of this Agreement.  The parties acknowledge that 
      they have not been induced to enter into this Agreement by any 
      representations or statements, oral or written, not expressly contained 
      herein.

7.5.  AMENDMENT.  Except to the extent otherwise expressly provided in this 
      Agreement with respect to amending the exhibits and schedules referred 
      to herein, this Agreement may not be modified, amended, rescinded, 
      canceled or waived, in whole or in part, except by a written instrument 
      duly executed by the parties hereto.

7.6.  SURVIVAL OF PROVISIONS.  The rights, remedies, agreements, obligations 
      and covenants of the parties contained in or made pursuant to this 
      Agreement which by their terms or clear intent extend beyond the 
      termination of this Agreement will survive the termination of this 
      Agreement and will remain in full force and effect.

7.7.  PUBLICITY.  This Agreement is confidential and no party will issue 
      press releases or engage in other types of publicity of any nature 
      dealing with the commercial and legal details of this Agreement without 
      the other party's prior written approval.  However, approval of such 
      disclosure will be deemed to be given to the extent such disclosure is 
      required to comply with governmental rules, regulations or other 
      governmental requirements.  In such event, the publishing party will 
      furnish a copy of such disclosure to the other party.

7.8.  SEVERABILITY.  In the event that any of the terms or provisions of this 
      Agreement are in conflict with any rule of law or statutory provision 
      or otherwise unenforceable under the laws or regulations of any 
      government or subdivision thereof having jurisdiction over this 
      Agreement, such terms or provisions will be deemed stricken from this 
      Agreement to the extent necessary to avoid such conflict, but such 
      invalidity or unenforceability will not invalidate any of the other 
      terms or provisions of this Agreement and the remainder of such terms 
      or provisions and the remainder of this Agreement will continue in full 
      force and effect, unless the invalidity or unenforceability of any such 
      provisions hereof does substantial violence to, or where the invalid or 
      unenforceable provisions comprise an integral part of, or are otherwise 
      inseparable from, the remainder of this Agreement.

7.9.  COUNTERPARTS.  This Agreement may be executed in two (2) or more 
      counterparts, and each such counterpart will be deemed an original 
      hereof, but all such counterparts together will constitute one (1) and 
      the same instrument.

7.10. WAIVER.  No failure or delay by any of the parties to take any action 
      or assert any right or remedy hereunder or to enforce strict compliance 
      with any provision hereof will be deemed to be a waiver of, or estoppel 
      with respect to, such right, remedy

                                       9
<PAGE>

      or noncompliance in the event of the continuation or repetition of the 
      circumstances giving rise to such right, remedy or noncompliance.  No 
      waiver will be effective unless given in a duly executed written 
      instrument.

7.11. GOVERNING LAW.  This Agreement and the legal relations between the 
      parties hereto will be governed by and construed in accordance with the 
      internal laws of the State of North Dakota (without regard to the laws 
      of conflict of any jurisdiction) as to all matters, including, without 
      limitation, matters of validity, interpretation, construction, effect, 
      performance and remedies.

7.12. EXPENSES.  Except as otherwise expressly provided in this Agreement, 
      each party will bear its own costs, fees and expenses in connection 
      with the negotiation, preparation, execution, delivery and performance 
      of this Agreement.

7.13. NO THIRD-PARTY BENEFICIARIES.  Nothing in this Agreement is intended 
      to entitle any person or entity (other than Offutt Co., RDO and their 
      respective successors-in-interest and permitted assigns and, as 
      provided in Article VI relating to indemnification, their respective 
      officers, directors, employees, agents and representatives) to any 
      claim, cause of action, remedy or right of any kind.

7.14.  HEADINGS.  The table of contents and the headings of the sections and 
      articles of this Agreement are inserted for convenience only and do not 
      constitute a substantive part hereof.

7.15. COMPLIANCE WITH LAWS.  The parties hereto agree to comply with all 
      material laws, rules, regulations and ordinances applicable to their 
      respective performance of this Agreement.

                                       10
<PAGE>

   IN WITNESS WHEREOF, the parties have caused this Corporate Services 
Agreement to be duly executed by their authorized representatives effective 
as of the date first above written.

                                   RDO EQUIPMENT CO.

                                   By:
                                      -------------------------------------
                                      Paul T. Horn
                                      President


                                   R. D. OFFUTT COMPANY

                                   By:
                                      -------------------------------------
                                      Ronald D. Offutt
                                      Chief Executive Officer


                                       11

<PAGE>


                                       SCHEDULE A

                                      OFFICE SPACE

DESCRIPTION:  Offutt Co. will provide to RDO office space for its executive 
offices located at 2829 South University Drive, Fargo, ND  58109 and all 
amenities in connection therewith including without limitation heat, light, 
electricity, insurance, janitorial services and any and all other amenities 
which are currently provided for RDO's office space.

COMPENSATION:  Pro-Rata Fee.  Currently $        per annum.
                                         -------


                                       EX A-1

<PAGE>

                                       SCHEDULE B

                            CONFERENCE AND MEETING FACILITIES

DESCRIPTION:  Offutt Co. will provide to RDO conference and meeting 
facilities available to it which are needed by RDO from time to time and all 
amenities in connection therewith including without limitation heat, light, 
electricity, insurance, janitorial services and any and all other amenities 
which               provides in connection therewith.

COMPENSATION:  Fixed Fee per usage.


                                       EX B-1

<PAGE>

                                       SCHEDULE C

                                   CORPORATE AIRCRAFT

DESCRIPTION:  Offutt Co. will provide to RDO use of a corporate aircraft.

COMPENSATION:  Fixed Fee.  Currently $        per hour.
                                      -------

                                       EX C-1

<PAGE>

                                       SCHEDULE D
 
                              ADMINISTRATION OF 401(k) PLAN

DESCRIPTION:  Offutt Co. will administer and coordinate RDO's Profit Sharing 
401(k) Plan.  These tasks will include reporting and filing of all 
governmental and nongovernmental reports and returns, notification and 
communication to all employees, retirees and other nonactive participants.

COMPENSATION:  Pro rata usage Fee.  Currently $         per employee.
                                               --------



                                       EX D-1

<PAGE>

              TAX AGREEMENT RELATING TO S CORPORATION DISTRIBUTIONS


   This agreement is made as of November 1, 1996 between RDO Equipment Co. 
("RDO") and its shareholders named on the signature page hereof attached 
hereto (such persons individually referred to herein as a "Stockholder" and 
collectively referred to herein as the "Stockholders").  

   WHEREAS, RDO has elected to be taxed as an S Corporation since November 1, 
1989; and 

   WHEREAS, it is anticipated that RDO's S Corporation election will 
terminate upon, or prior to, the consummation of its proposed initial public 
offering of Class A Common Stock pursuant to a Form S-1 Registration 
Statement filed with the Securities and Exchange Commission under the 
Securities Act of 1933, as amended, due to an increase in the number of 
shareholders at the time of the public offering beyond that permitted by the 
S Corporation rules, or because of the voluntary early termination of the 
election to be taxed as an S Corporation, and

   WHEREAS, pursuant to the election to be taxed as an S Corporation, the 
stockholders of RDO have been paying the federal income taxes on RDO's 
taxable income since November 1, 1989, and will continue paying or accruing 
such tax liability for such time period as RDO remains an S Corporation; and

   WHEREAS, it is the intention of RDO and the stockholders that all earnings 
of RDO during the period in which RDO has elected to be taxed as an S 
Corporation be distributed to the stockholders on a basis consistent with 
their stock ownership of RDO; and

   WHEREAS, it is the intention of RDO and each stockholder that each is 
assured that the exact amount of such distribution is appropriate;

   NOW THEREFORE, for good and valuable consideration, the receipt and 
sufficiency of which are hereby acknowledged, the parties hereto do hereby 
agree as follows:

   1. Each Stockholder hereby agrees, separately for his or her own account, 
and not jointly with any other Stockholder, that to the extent that his or 
her pro rata share of the taxable income of RDO, as subsequently established 
in connection with the filing of RDO's tax return for RDO's short S 
Corporation tax year, plus his or her pro rata share of the amount of RDO's 
prior taxable income during prior period RDO was taxed as an S Corporation, 
is less than the total distributions to such Stockholder, such Stockholder 
will make a payment equal to such difference to RDO.  

   2. Correspondingly, RDO hereby agrees, separately for its own account, 
that to the extent the taxable income of each Stockholder as subsequently 
established in connection with the

<PAGE>

filing of RDO's tax return for RDO's short S Corporation tax year, plus the 
amount of his or her prior taxable income during the prior periods RDO was 
taxed as an S Corporation, is greater than the total distributions to 
Stockholder, RDO will make a payment equal to such difference to each 
Stockholder.

   3. RDO hereby agrees to save, indemnify, defend and hold harmless each 
Stockholder against additional income taxes resulting from adjustments made 
(as a result of a final determination made by a competent tax authority) to 
the taxable income reported by RDO as an S Corporation for periods prior to 
the termination of the S Corporation status, but only to the extent those 
adjustments provide a tax benefit to RDO.  Such indemnification will also 
include any losses, costs or expenses (including reasonable attorneys fees) 
arising out of a claim for such tax liability.  

   4. Stockholder shall promptly notify RDO of any audit for any period for 
which Stockholder believes that he or she may be entitled to indemnity 
hereunder.  RDO, at its option, shall have the obligation to defend such 
audit, at its own expense, for such periods, utilizing advisors of RDO's 
choice, to the extent said audit involves issues arising from the matter 
subject to indemnification hereunder.  Stockholder shall cooperate fully with 
RDO in the defense of such audits and Stockholder shall have the right, but 
not the obligation, to participate in the same at his or her own expense.  
Failure by Stockholder to allow RDO to defend such audit in a timely manner, 
with respect to issues subject to indemnity hereunder, shall terminate RDO's 
obligation hereunder to indemnify such Stockholder.  Nothing hereunder shall 
be construed to require RDO to defend or indemnify any Stockholder with 
respect to issues raised by any governmental authority that are not related 
to the indemnification hereunder.

   5. In the event all or part of any section or provision of this agreement 
is for any reason held to be illegal or invalid, or is at any time inoperable 
by reason of any law, such illegality, invalidity, or inoperability shall not 
affect the remainder hereof or any other section or provision of this 
agreement.

   6. This agreement shall inure to the benefit of and be binding upon the 
parties hereto and their respective heirs, successors and assigns.

   7. This agreement is made under the laws of the State of North Dakota and 
shall be governed by and construed in accordance with the laws of such state.

   8. This agreement may be amended or modified only by a written instrument 
executed by the party or parties to be bound by such change or modification.  
This agreement contains the entire agreement of the parties hereto with 
respect to the subject matter hereof.  

   9. This agreement may be executed in one or more counterparts, each of 
which shall be deemed an original, but all of which together shall constitute 
one and the same agreement.

   RDO and each Stockholder have executed this agreement as of the date first 
above written.

<PAGE>

                                           RDO Equipment Co.

                                           By:
                                              -------------------------
                                           Its:
                                              -------------------------


                                           ----------------------------
                                           Ronald Offutt


                                           ----------------------------
                                           Paul Horn


                                           ----------------------------
                                           Allan Knoll


                                           ----------------------------
                                           Larry Scott


                                           ----------------------------
                                           John Hastings


                                           ----------------------------
                                           Larry Kerkhoff


                                           ----------------------------
                                           David Frambers


                                           ----------------------------
                                           David Chandler


                                           ----------------------------
                                           Ronald Becker


                                           ----------------------------
                                           Betty Scott


<PAGE>

                                                                   EXHIBIT 10.15


                                        AGREEMENT

   
This Agreement is made this 5th day of November, 1996 by and between RDO
Equipment Co. (RDOEC), a corporation duly organized and existing under the
laws of the State of North Dakota; John Deere Company -- A Division of Deere &
Company (JD-Ag), a corporation duly organized and existing under the laws of
the State of Delaware; and John Deere Industrial Equipment Company (JDIEC), a
corporation duly organized and existing under the laws of the State of 
Delaware.
    

Whereas the 1 October 1996 agreement of Ronald D. Offutt (Offutt) and the
parties hereto contemplates an additional agreement, by the parties hereto,
which:

(a)  identifies events which, from Offutt's death forward, will constitute
     changes in the control of RDOEC; and

(b)  provides JD-Ag and JDIEC an additional right to terminate RDOEC's dealer
     appointments, effective immediately, if such an event occurs after 
     Offutt's death without the prior written approval of JD-Ag and JDIEC; and

Whereas the parties hereto desire to establish and agree upon the terms of 
such contemplated additional agreement;

Now Therefore, in consideration of the premises and mutual covenants and
agreements contained herein, the parties hereto agree as follows:

1.  As used in this Agreement:

    a.  "Area of Responsibility" means:

        (1)  with regard to RDOEC's JD-Ag dealerships, an individual
             dealership location; and 

        (2)  with regard to RDOEC's JDIEC dealerships, a geographic region
             now or hereafter treated by JDIEC as a separate dealership
             trade area in its dealer agreements with RDOEC.

    b.  "Board" means the board of directors of RDOEC.

    c.  "Change in Control" means the occurrence of any of the following:

        (1)  the sale, lease, exchange, or other transfer, directly or
             indirectly, of substantially all of the assets of RDOEC (in
             one transaction or in a series of transactions);

<PAGE>

        (2)  a merger, consolidation, reorganization, or similar transaction
             to which RDOEC is a party if the shareholders of RDOEC
             immediately prior to the effective date of such transaction
             have "beneficial ownership" (as defined in Rule 13d-3 under the
             Exchange Act), immediately following the effective date of such
             transaction, of securities of the surviving corporation 
             representing (a) more than 50%, but not more than 80%, of the
             combined voting power of the surviving corporation's then
             outstanding securities ordinarily having the right to vote
             at elections of directors, unless such transaction has been
             approved in advance by the Continuity Directors, or (b) 50% or
             less of the combined voting power of the surviving corporation's
             then outstanding securities ordinarily having the right to vote
             at elections of directors (regardless of any approval by the
             Continuity Directors);

        (3)  a vote by the Board or the shareholders of RDOEC to approve an
             event of the kind described in sections 1.c(1) or 1.c(2)(b) 
             above;

        (4)  any person or entity (other than Offutt's legal representatives
             and heirs who receive Offutt's RDOEC stock pursuant to Offutt's
             estate plan, including any trust as to which Offutt retained
             voting control over such shares of RDOEC stock until his death)
             becomes the "beneficial owner" (as defined in Rule 13d-3 under 
             the Exchange Act), directly or indirectly, of (a) 20% or more,
             but not 50% or more, of the combined voting power of RDOEC's
             outstanding securities ordinarily having the right to vote at
             election of directors, unless the transaction resulting in
             such ownership has been approved in advance by the Continuity
             Directors, or (b) 50% or more of the combined voting power
             of RDOEC's outstanding securities ordinarily having the right
             to vote at elections of directors (regardless of any approval
             by the Continuity Directors);

        (5)  Continuity Directors cease for any reason to constitute at 
             least a majority of the Board;



                                    2


<PAGE>

        (6)  the appointment of a new corporate executive officer or a new
             divisional manager of RDOEC (whether as the result of a new hire,
             promotion, reassignment, or otherwise) who has not been approved
             in advance by JD-Ag, JDIEC or both, as may be appropriate.

    d.  "Continuity Director" means any individual who is a member of the 
        Board at the time of Offutt's death, while he or she is a member of
        the Board, and any individual who subsequently becomes a member of
        the Board whose election or nomination for election to the Board
        was approved by a vote of at least a majority of the RDOEC directors
        who are Continuity Directors (either by a specific vote or by
        approval of the proxy statement of RDOEC in which such individual is
        named as a nominee for director without objection to such nomination).

    e.  "Exchange Act" means the Securities Exchange Act of 1934, as amended.

    f.  "Supplemental Agreement" means the 1 October 1996 agreement of Offutt
        and the parties hereto.

2.  From Offutt's death forward, JD-Ag and JDIEC will have the right to
    terminate RDOEC's dealer appointments, effective immediately, in the
    event of a Change in Control which is not approved in writing by
    JD-Ag and JDIEC. JD-Ag and JDIEC shall have the right to disapprove any
    Change in Control in their sole discretion. Termination under this 
    section 2 may be executed, at the sole discretion of JD-Ag and JDIEC, on
    an overall basis or by individual Area of Responsibility.

3.  RDOEC will give JD-Ag and JDIEC written notice immediately following any
    Change in Control. In addition, RDOEC will give JD-Ag and JDIEC advance
    written notice of any Change in Control which RDOEC reasonably may
    anticipate. Such advance written notice will be given when RDOEC first
    determines that a Change in Control is reasonably likely to occur.

4.  JD-Ag and JDIEC shall have input with respect to the selection of 
    nominees for the Board in advance of their nomination, and with
    respect to the removal of Board members in advance of their removal.

5.  Nothing contained in this Agreement shall be construed as a waiver
    or modification of any terms, conditions, or rights contained in
    any existing agreement between JD-Ag or JDIEC and RDOEC. By way of
    illustration (and not limitation), the termination rights provided
    for JD-Ag and JDIEC in this Agreement are in addition to, and shall
    in no way affect or

 
                                    3


<PAGE>

    limit, the termination rights of JD-Ag and JDIEC under the Supplemental
    Agreement, RDOEC's dealer agreements (as modified by the Supplemental
    Agreement), or any other agreement between RDOEC and JD-Ag or JDIEC.



JOHN DEERE COMPANY -- A DIVISION OF
  DEERE & COMPANY

By:
   -----------------------------------

Title:
     ---------------------------------



JOHN DEERE INDUSTRIAL EQUIPMENT COMPANY

By:
   -----------------------------------

Title:
     ---------------------------------



RDO EQUIPMENT CO.

By:
   -----------------------------------

Title:
     ---------------------------------




                                    4


<PAGE>
   
                                                                    EXHIBIT 11.1
    
 
   
                        RDO EQUIPMENT CO. AND AFFILIATE
    
 
   
                       COMPUTATION OF PER SHARE EARNINGS
    
 
   
<TABLE>
<CAPTION>
                                                               HISTORICAL                      PRO FORMA
                                                          FINANCIAL STATEMENTS            FINANCIAL STATEMENTS
                                                     ------------------------------  ------------------------------
                                                                      NINE MONTHS                     NINE MONTHS
                                                                         ENDED                           ENDED
                                                      YEAR ENDED      OCTOBER 31,     YEAR ENDED      OCTOBER 31,
                                                     JAN 31, 1996        1996        JAN 31, 1996        1996
                                                     -------------  ---------------  -------------  ---------------
<S>                                                  <C>            <C>              <C>            <C>
Pro forma net income...............................    $   4,841       $   5,900       $   7,946       $   8,342
                                                          ------          ------          ------          ------
                                                          ------          ------          ------          ------
 
Weighted average number of common shares
 outstanding.......................................        8,370           8,355           8,370           8,355
 
Dilutive effect of shares needed to be issued to
 finance $15 million distribution of accumulated S
 corporation net income............................        1,059           1,059           1,059           1,059
 
Dilutive effect of shares needed to be issued to
 finance debt and floor plan financing reduction...       --              --               3,141           3,141
                                                          ------          ------          ------          ------
 
Weighted average number of common shares
 outstanding.......................................        9,429           9,414          12,570          12,555
                                                          ------          ------          ------          ------
                                                          ------          ------          ------          ------
 
Pro forma net income per common share..............    $     .51       $     .63       $     .63       $     .66
                                                          ------          ------          ------          ------
                                                          ------          ------          ------          ------
</TABLE>
    



<PAGE>
                                                                    EXHIBIT 16.1
 
[LOGO]
 
Securities and Exchange Commission
450 Fifth Street NW
Washington, D.C. 20549
 
To Securities and Exchange Commission:
 
    We have reviewed the disclosures made by RDO Equipment Co. (the company) in
the EXPERTS section of Registration Statement being filed by the company on Form
S-1. We hereby advise you, in accordance with Item 304 (a) of Regulation S-K, we
are in agreement with such disclosures.
 
                                          EIDE HELMEKE PLLP
                                          /s/ EIDE HELMEKE PLLP
 
Fargo, ND
November 7, 1996





<PAGE>

                                                             EXHIBIT 23.1

           CONSENT OF ARTHUR ANDERSEN, INDEPENDENT PUBLIC ACCOUNTANTS

As independent public accountants, we hereby consent to the use of our 
reports (and to all references to our Firm) included in or made a part of 
this registration statement.



                                                          ARTHUR ANDERSEN LLP






Minneapolis, Minnesota,
October 1, 1996


<PAGE>

                                                                 EXHIBIT 23.2



                           CONSENT OF INDEPENDENT AUDITORS

   
"As independent public accountants, we hereby consent to the use of our 
report dated December 15, 1995, with respect to the combined financial 
statements of RDO Equipment Co., (and to all references to our Firm) included 
in or made a part of Amendment No. 1 to this Registration Statement (Form S-1
No. 333-13267)."
    




/s/ Eide Helmeke PLLP

   
January 2, 1997
Fargo, North Dakota
    


<PAGE>
                                       CONSENT

     I hereby consent to being named as a director nominee in RDO Equipment 
Co.'s Registration Statement on Form S-1 and the related Prospectus for the 
registration of its Class A Common Stock, and any amendments thereto.

October 23, 1996                                 /s/ BRADFORD FREEMAN
                                                 -------------------------
                                                     BRADFORD FREEMAN


<PAGE>
                                       CONSENT

     I hereby consent to being named as a director nominee in RDO Equipment 
Co.'s Registration Statement on Form S-1 and the related Prospectus for the 
registration of its Class A Common Stock, and any amendments thereto.


November 1, 1996                                 /s/ Ray A. Goldberg
                                                 -------------------------
                                                 Ray A. Goldberg

<PAGE>
                                       CONSENT

     I hereby consent to being named as a director nominee in RDO Equipment 
Co.'s Registration Statement on Form S-1 and the related Prospectus for the 
registration of its Class A Common Stock, and any amendments thereto..


October 31, 1996                       /s/ Norman M. Jones
                                       -------------------------
                                           Norman M. Jones


<PAGE>
                                       CONSENT

     I hereby consent to being named as a director nominee in RDO Equipment 
Co.'s Registration Statement on Form S-1 and the related Prospectus for the 
registration of its Class A Common Stock, and any amendments thereto..


October 28, 1996                       /s/ James D. Watkins
                                       -------------------------
                                           James D. Watkins



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