ASA HOLDINGS INC
SC 14D9/A, 1999-03-11
AIR TRANSPORTATION, SCHEDULED
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                       SECURITIES AND EXCHANGE COMMISSION

                             WASHINGTON, D.C. 20549


                                 SCHEDULE 14D-9


                SOLICITATION/RECOMMENDATION STATEMENT PURSUANT TO
             SECTION 14(d)(4) OF THE SECURITIES EXCHANGE ACT OF 1934
                                (AMENDMENT NO. 4)

                               ASA HOLDINGS, INC.
                            (NAME OF SUBJECT COMPANY)

                               ASA HOLDINGS, INC.
                      (NAME OF PERSON(S) FILING STATEMENT)

                          COMMON STOCK, PAR VALUE $0.10
                         (TITLE OF CLASS OF SECURITIES)

                                   04338Q 10 7
                      (CUSIP NUMBER OF CLASS OF SECURITIES)

                                GEORGE F. PICKETT
                CHAIRMAN OF THE BOARD AND CHIEF EXECUTIVE OFFICER
                               ASA HOLDINGS, INC.
                    100 HARTSFIELD CENTRE PARKWAY, SUITE 800
                             ATLANTA, GEORGIA 30354
                                 (404) 766-1400
          (NAME, ADDRESS AND TELEPHONE NUMBER OF PERSON AUTHORIZED TO
               RECEIVE NOTICE AND COMMUNICATIONS ON BEHALF OF THE
                           PERSON(S) FILING STATEMENT)


                                    COPY TO:

                         BENJAMIN F. STAPLETON III, ESQ.
                             JOHN EVANGELAKOS, ESQ.
                               SULLIVAN & CROMWELL
                                125 BROAD STREET
                            NEW YORK, NEW YORK 10004
                                 (212) 558-4000



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<PAGE>



        This     Amendment     No.    4    amends    and     supplements     the
Solicitation/Recommendation   Statement   on  Schedule   14D-9  filed  with  the
Securities  and Exchange  Commission on February 22, 1999,  and as  subsequently
amended (as so amended, the "Schedule 14D-9"), by ASA Holdings,  Inc., a Georgia
corporation (the "Company"),  relating to the offer by Delta Air Lines,  Inc., a
Delaware  corporation,  to purchase for cash through its  wholly-owned  indirect
subsidiary Delta Sub, Inc., a Georgia corporation, all of the outstanding common
shares,  par value $0.10 per share, of the Company.  Capitalized  terms used but
not defined herein have the meaning ascribed to them in the Schedule 14D-9.

ITEM 4.  THE SOLICITATION OR RECOMMENDATION.

        Item 4(b) is hereby amended and  supplemented by adding  thereto,  under
the  heading  "Background;  Reasons  for  the  Recommendation  of the  Board  of
Directors", the following:

        The Board did not consider an alliance with another major air carrier as
a viable option to mitigate the anticipated  effects of a  renogotiation  of the
Delta Connection Agreement since the Board understood,  among other things, that
in light of the  concentration  of the Company's  operations in the Southeastern
United States and Atlanta,  in  particular,  such an alliance  would not have as
high a value to a major  carrier that did not have as  significant  an operating
presence in Atlanta as Delta.

        In reaching  its  conclusions  with  respect to the Offer and the Merger
Agreement,  the Board adopted the  conclusions  reached by Morgan  Stanley & Co.
Incorporated,  the Company's  financial advisor,  in its opinion to the Board of
February 15, 1999. In light of the nature of the Company's  business,  the Board
did not deem net book value or  liquidation  value to be relevant  indicators of
the value of the Shares.

        Item 4(b) is hereby  further  amended and  supplemented  by deleting the
third  sentence under the heading  "Certain  Projections  for the Company",  and
adding in its place the following:

        These  Projections  were  not  prepared  in  accordance  with  generally
        accepted accounting principles and the Company's independent accountants
        have not  examined  or  compiled  any of the  following  Projections  or
        expressed any  conclusion  or provided any other form of assurance  with
        respect to such  Projections.  Accordingly,  the  Company's  independent
        accountants assume no responsibility for such Projections.


<PAGE>


                                    SIGNATURE

               After  reasonable  inquiry  and to the best of my  knowledge  and
belief,  I certify  that the  information  set forth in this  statement is true,
complete and correct.

                                    ASA HOLDINGS, INC.

                                    By:  /s/ John W. Beiser
                                       ----------------------------------------
                                    Name:   John W. Beiser
                                    Title:  President

Dated:  March 11, 1999



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